Agenda 06/28/2022 Item #16F 8 (Modifications to the Touist Development Tax Grant Guidelines)
Proposed Agenda Changes
Board of County Commissioners Meeting
June 28, 2022
Continue Item 9A to the July 12, 2022, BCC Meeting: A Resolution of the Board of County Commissioners
proposing County-initiated amendments to the Collier County Growth Management Plan, Ordinance 89-05,
as amended, to address housing initiatives to allow affordable housing by right in certain commercial zoning
districts with a sunset date; to increase density for affordable housing; to establish a Strategic Opportunity
Sites Subdistrict; and to increase density for affordable housing projects along Collier Area Transit routes;
specifically amending the Future Land Use Element and Future Land Use Map; Golden Gate City Sub-
Element of Golden Gate Area Master Plan Element and Future Land Use Map; the Immokalee Area Master
Plan Element and Future Land Use Map; and adding a policy to the Transportation Element pertaining to
affordable housing along transit routes; and furthermore directing transmittal of these amendments to the
Florida Department of Economic Opportunity. [PL20210000660] (All Districts) (Staff’s request)
Withdrawal Item 10A: *** This Item continued from May 24, 2022, BCC Meeting. *** Recommendation to
consider Board support of the colocation of a proposed Saint Padre Pio College of Osteopathic Medicine on
the campus of Ave Maria University. (Sponsored by Commissioner McDaniel) (District 5) (Commissioner
McDaniel’s request)
Continue Item 11A to the July 12, 2022, BCC Meeting: Recommendation to approve the Collier Boulevard
Bridge Location Study and authorize the County Manager or designee to incorporate the recommended
alternative into the Collier Boulevard Widening Project (Project No. 68056). (Lorraine Lantz, Principal
Planner, Capital Project Planning) (District 3, District 5) (Commissioner McDaniel’s request)
Update to Item 11E: Recommendation to discuss entering into an employment agreement with Amy
Patterson to be the County Manager for Collier County. Two minor changes have been provided to the
contract sent out as a one-way communication on Friday, June 24, 2002, which are as follows:
Page 2 Section 4: Termination and Severance Pay
Add the word vacation to read: including any unused vacation leave, a lump sum cash payment
within ten (10) working days after the effective date of termination, as follows:
Page 5 Section 13: Retirement
Additions and strikethroughs as follows: The Board agrees to pay the maximum allowable annual
amount into the County Manager’s current retirement fund on the County Manager’s behalf
annually, on the effective date of this Agreement and on the anniversary of said date thereafter, and
to transfer ownership to succeeding employers upon the County Manager’s resignation or
termination, or to the County Manager upon their retirement, in accordance with any applicable
rules, regulations or laws.
Continue Item 16C7 to the July 12, 2022, BCC Meeting: Recommendation to approve a second amendment
to the Major User Agreement for Delivery and Reuse of IQ Water with the Riviera Golf Club/Lucky Two
Golf, LLC, to provide a revised termination date due to facility closure. (District 4) (Commissioner Taylor’s
request)
Add on Item 16C9: for consideration related to the Utility Work Order No 1 UWHCA 425843-2-56-02_I-75
Interchange agreement with FDOT. County staff received the request from FDOT on June 23, 2022 and the
terms of the Agreement require actions within a certain timeframe, sooner than the next available Board
meeting. (The form for Change Order No. 1 Section B.2 has been resent by FDOT staff to now correctly
check the box for NONREIMBURSABLE) (Staff’s request)
Continue Item 16D8 to the July 12, 2022, BCC Meeting: Recommendation to award Request for Proposals
(RFP) No. 22-7946, “Purchase of Ski Boat,” to Nautiques of Orlando, LLC, for the purchase of a ski boat in
the amount of $94,204 from Project 80418 Regional Parks off-road vehicles and equipment. (District 4)
(Commissioner McDaniel’s request)
Continue Item 16F8 to the July 12, 2022, BCC Meeting: Recommendation to
approve modifications to Tourist Development Tax Grant Guidelines on allowable
uses to include the cost of producing a performing arts production, entertainment at
an event or location whose primary purpose is the promotion of tourism not to exceed
50% of the total cost of the production and based on the availability of funds, and
make a finding that this program promotes tourism. (All Districts) (Commissioner
McDaniel’s request)
Notes:
Time Certain Items:
Item 10D to be heard at 11:00 AM: Annual report from the Collier County Productivity Committee.
Item 10E to be heard no sooner than 1:00 PM: Consider Board support of draft language to reconstitute
and rebrand the Southwest Florida Regional Planning Council (SWFRPC).
7/19/2022 3:05 PM
06/28/2022
EXECUTIVE SUMMARY
Recommendation to approve modifications to Tourist Development Tax Grant Guidelines on
allowable uses to include the cost of producing a performing arts production, entertainment at an
event or location whose primary purpose is the promotion of tourism not to exceed 50% of the total
cost of the production and based on the availability of funds, and make a finding that this program
promotes tourism.
______________________________________________________________________________
OBJECTIVE: Approve the addition of allowable use of the Tourism Development Tax (TDT) grant
funds to include performing arts productions or entertainment at an event or location whose primary
purpose is the promotion of tourism not to exceed 50% of the total cost of the production.
CONSIDERATIONS: The recommendation to modify the existing allowable used provides the
opportunity for additional museums and performing arts organizations to participate in the promotion of
tourism and qualify for grant opportunities. Museums and performing arts organizations are a part of the
fabric of the arts and cultural life in Collier County. There are a multitude of organizations from
community-based theatre to a Broadway equity regional theatre, one of only four in the state of Florida.
In the existing TDT Grant guidelines museums are eligible for funding for an exhibition and its related
expenses for installation. A comparable cost for a museum or performing arts organization or event
would be the cost of production, which may be found to promote tourism.
Based upon the review of similar Tourism Grant programs throughout the state, it is recommended that
allowable use of grants funds should be considered up to a maximum not to exceed 50% of the total cost
of the production and based on the availability of funds.
The proposed modifications are as follows (change in italics):
Category C-2 Museums:
ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
The following are examples of how Tourist Development Funds may be used by non-County owned and
operated museums to promote tourism to Collier County.
1. Advertising and promotional expenses in conjunction with an activity or event or promotion to
increase the number of overnight visitors to Collier County. Examples are: printing and
distribution of promotional pieces prior to the event or exhibit including creative design, printing,
copying, ad placement cost and distribution of direct mail, email and social media.
2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB’s website
to increase participation, attendance, and awareness of the event and
to generate hotel room nights and spending throughout the County.
3. Acquisition and/or promotional costs for a major traveling exhibit to create new rea sons to visit
the museum or extend a visitor’s stays and spending in Collier County.
4. Funding of a performance or entertainment at an event whose primary purpose is the promotion
of tourism not to exceed 50% of the total cost of the production and based on the availability of
funds.
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06/28/2022
5. Funding for an exhibit or activity and related promotion/marketing that will be showcased at an
event or location. For example, cultural arts exhibit presented by local non -profit or non-County
owned museum at a two-day festival which festival (and exhibit) is promoted with out-of-County
marketing to bring overnight visitation to Collier County. The exhibit or activity will create new
reasons to visit the festival or extend a visitor’s stay in the destination.
Category C-2 Museums:
NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
5. Salaries or supplements to salaries for existing or future full-time or part-time staff, exclusive of
entertainers or performers in a production.
5. Salaries or supplements to salaries for existing or future full-time or part-time staff, exclusive of
entertainers or performers in a production.
FISCAL IMPACT: No impact beyond the existing grants budget.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item (8-0) at the May 23, 2022 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve modifications to TDT Grant Guidelines on allowable uses to
include the cost of producing a performing arts production, entertainment at an event or location whose
primary purpose is the promotion of tourism not to exceed 50% of the cost of the production and based on
the availability of funds, and make a finding that this program promotes tourism.
Prepared By: Paul Beirnes, Tourism Director; John Melleky, Arts and Culture Manager
ATTACHMENT(S)
1. FY 22-23 Cat. C-2 Grant Application update 2022.05 round 2 (DOCX)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.8
Doc ID: 22341
Item Summary: Recommendation to approve modifications to Tourist Development Tax Grant
Guidelines on allowable uses to include the cost of producing a performing arts production, entertainment
at an event or location whose primary purpose is the promotion of tourism not to exceed 50% of the total
cost of the production and based on the availability of funds, and make a finding that this program
promotes tourism.
Meeting Date: 06/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
05/25/2022 10:22 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
05/25/2022 10:22 AM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 05/25/2022 10:28 AM
Tourism Kelly Green Stage 1 Review Completed 06/01/2022 11:39 AM
Tourism Paul Beirnes Director Completed 06/01/2022 11:57 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 06/01/2022 12:16 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 06/01/2022 2:02 PM
Growth Management Operations Support Christopher Johnson Additional Reviewer Completed 06/20/2022 8:27 AM
County Attorney's Office Colleen Greene Additional Reviewer Completed 06/21/2022 1:09 PM
County Manager's Office Dan Rodriguez Level 4 County Manager Review Completed 06/22/2022 3:56 PM
Board of County Commissioners Geoffrey Willig Meeting Pending 06/28/2022 9:00 AM
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COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL (TDC)
GRANT FUNDING APPLICATION REQUEST
CATEGORY "C-2" NON-COUNTY OWNED AND OPERATED MUSEUM
GRANTS
FISCAL YEAR 2022-23
APPLICATION ROUND JULY- AUGUST 2022
TIMETABLE FOR REVIEW:
• Completed applications must be received in digital format or other written format by the Tourism
Department Office. The application deadline will be no earlier than 5:00 P.M. on Tuesday, April
12, 2022. A final due date will be determined by the Board of County Commissioners at their
April 12 meeting.
• Applications may also be delivered to the Tourism Development Division Office: 2660 North
Horseshoe Dr, Suite 105 Naples, FL 34104.
• For further information, contact Charles Kammerer at telephone (239) 252-8951 or email
Charles.Kammerer@colliercountyfl.gov.
After receiving recommendations from the Tourism Division Staff, the Tourist Development Council
(TDC) will review each qualifying applicant and prepare, in priority order, their recommendations for
funding for Fiscal Year 2022-23. Final funding recommendations of the TDC will be presented to the Board
of County Commissioners as part of the County’s budget process for FY 2022-23. After budget approval,
contracts will be negotiated with the selected applicants, with assistance from the County Purchasing
Department and the County Attorney's office, and then presented to the BCC for final approval. Appeals
on funding recommendations may be made to the County Commission when recommendations are
reviewed. Once executed, these contracts will be monitored and Requests for Fund Forms and Status
Reports will be reviewed by the Tourism Director before submission to Clerk’s Finance Department for
potential reimbursement. No projects are approved and no funds may be expended until the contract is
approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with
applications will become a matter of public record, open to inspection subject to Chapter 119, Florida
Statutes.
REQUIREMENTS:
1. All collateral material and advertisements should identify Collier County tourism by displaying the
CVB logo and/or website URL (www.paradisecoast.com)
2. Reimbursement requests must include the following: evidence that the vendor invoices have been paid
and samples of the promotional materials produced by that vendor or media outlet. Should these
documents be unavailable, the Grantee may submit other legally viable evidence of payment subject for
consideration by the Clerk’s Finance Department. No advanced payments are acceptable for
reimbursement.
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ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
The following are examples of how Tourist Development Funds may be used by non-County owned and
operated museums to promote tourism to Collier County.
1. Advertising and promotional expenses in conjunction with an activity or event or promotion to
increase the number of overnight visitors to Collier County. Examples are: printing and distribution
of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad
placement cost and distribution of direct mail, email and social media.
2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB’s website
to increase participation, attendance, and awareness of the event and to generate hotel room nights
and spending throughout the county.
3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the
museum or extend a visitor’s stays and spending in Collier County.
4. Funding of a performance or entertainment at an event whose primary purpose is the promotion of
tourism not to exceed 50% of the total cost of the production and based upon the availability of
funds.
5. Funding for an exhibit or activity and related promotion/marketing that wil l be showcased at an
event or location whose primary purpose is the promotion of tourism. For example, cultural arts
exhibit presented by local non-profit or non-County owned museum at a two-day festival which
festival (and exhibit) is promoted with out-of-County marketing to bring overnight visitation to
Collier County. The exhibit or activity will create new reasons to visit the festival or extend a
visitor’s stay in the destination.
NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
1. Prize money, scholarships, awards, plaques, or certificates.
2. Projects restricted to private or exclusive participation.
3. Private entertainment, food, and beverages and lodging.
4. Legal, medical, engineering, accounting, auditing, or feasibility study fees.
5. Salaries or supplements to salaries for existing or future full-time or part-time staff, exclusive of
entertainers or performers in a production.
6. Tangible personal property including but not limited to office furnishings or equipment, permanent
collections, or individual pieces of art.
7. Interest or reduction of deficits and loans.
8. Expenses incurred or obligated prior to or after the project period.
9. Advertising and promotional materials distributed at the museum after the event.
10. Payments for services or goods purchased for previous or other events.
11. Capital or infrastructure projects.
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12. Payment for expenses that occur or are delivered prior to or after the effective date of the
agreement with the grantee.
APPLICATION FOR GRANT FUNDING
GENERAL INSTRUCTIONS
1. Please submit your completed application in digital format (no zip files) via email to Charles
Kammerer, at Charles.Kammerer@colliercountyfl.gov or in printed format to the Tourism Office,
2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Charles Kammerer.
2. Complete each item of each applicable section. If a question does not apply to your organization,
insert (N/A). Please contact Charles Kammerer at (239) 252-8951 or
Charles.Kammerer@colliercountyfl.gov with any questions.
3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last
page.
4. One copy of each of the following items is required and attached in a separate .pdf document to
the email containing the application form. If any item does not apply, insert (N/A).
( ) Charter, Articles of Incorporation, By-Laws, Proof of Current State of Florida Status (except
government entities)
( ) Form 990 (except government entities)
( ) Proof of Liability Insurance naming Collier County as an additional insured that will be in
effect during the grant funding period.
Name of Grant Preparer: (Please Print) ____________________________________
Signature of Grant Preparer ______________________________________ Date _____________
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COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT
FY 22-23
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION _________________________________________________
(2) NAME OF PROJECT ________________________________________________________
(3) MUSEUM INFORMATION:
CONTACT PERSON’S NAME: ___________________________________
PHONE #: ____________________CELL PHONE #_______________________
E-MAIL ADDRESS: _______________________________________________________
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET______________________________________
CITY__________________ ST______ZIP__________
PHONE: ___________________ FAX: __________________________
WEBSITE:______________________________________________________
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: _________________________________
TITLE: __________________________
ADDRESS IF DIFFERENT FROM ABOVE:_________________________________________
PHONE: __________________________ FAX: ___________________________
E-MAIL: _________________________________
(6) ORGANIZATIONAL STRUCTURE:
( ) NON-PROFIT ( ) GOVERNMENT AGENCY ( ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $____________________
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(8) ADDITIONAL FUNDING AMOUNT: $____________________
(9) PROJECT TYPE (Check all that apply)
( ) PROMOTIONAL MATERIALS (Brochures, flyers, website)
( ) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations,
Digital or Social Media)
( ) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.)
( ) OTHER (Describe)____________________________________________________
(10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? ( ) YES ( ) NO
(11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
(12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council? ( ) YES ( ) NO.
If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of
visitors and hotel room nights generated by the grant activity.
YEAR ___________ PROJECT NAME __________________________________________
PREVIOUS GRANT AMOUNT $ _______________________
# VISITORS ATTRACTED: ___________# ROOM NIGHTS GENERATED__________
Please continue to add below any previous year grant details using the format above
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will enable the TDC staff to
evaluate your prior experience.
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(13). OTHER FUNDING SOURCES (From # 9 previous page): List the sources and amounts of other
funds and planned revenue sources to support the amount of the grant.
____________________________ $ _______________________
$
____________________________ $
____________________________ $
____________________________ $
TOTAL MATCH/OTHER FUNDS: $
(14) Provide projections of the Direct Economic Impact this project will have on Collier County using
the event calculator available on County website.
Projected # of Overnight Visitors ___________ Room Nights _____________
Tourist Tax Revenue $____________ Visitor Spending $________________________
Economic Impact: $ __________________
(15) What is the current or anticipated annual visitation to your museum? ______________
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PROJECT BUDGET RECAP
INCOME SOURCES:
TOURIST DEVELOPMENT TAX GRANT REQUEST $____________
TOTAL ADDITIONAL FUNDING SOURCES (From #13 previous page) $____________
OTHER INCOME SOURCES $ ___________
TOTAL INCOME - ALL SOURCES $ ___________
PROJECT EXPENSES:
Intended Use of Tourist Tax Funds
Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the
intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including
planned cities where advertising or promotional materials will be placed. Indicate the total amount
you plan to spend for each category or promotion. Use additional sheets if necessary.
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
Total Tourist Tax Funds Used: $___________________________
Other Project Expenses not using Tourist tax grant funds:
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
____________________________________________ $___________________________
Total Other Project Expenses: $___________________________
TOTAL PROJECT EXPENSES $___________________________
Profit (Loss) $___________________________
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CERTIFICATION
I have reviewed this Application for Tourist Tax Grant Funds for FY 2022-23. I am in full agreement
with the information contained herein and have the authority to request this funding on behalf of the
organization. To the best of my knowledge, the information contained in this Application and its
attachments is accurate and complete.
Chief Officer (or designee):
_____________________________ Signature
_____________________________Printed Name and Title
_____________________________ Date
______________________
Secretary (or designee)
_____________________________ Signature
_____________________________ Printed Name and Title
_____________________________ Date
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