PTAC Agenda 05/17/2022Public Transit Advisory Committee
Collier Area Transit
Hybrid Meeting
Collier County Museum Lecture Hall
3331 Tamiami Trail East Naples, Florida
May 17th, 2022
3:00 p.m.
Agenda Packet
1)Call to Order
2)Roll Call
3)Approval of Agenda
4)Approval of Minutes
a.April 19, 2022 Minutes
5)Committee Action
a.Fiscal Year 2022 TDP Annual Update
6)Reports and Presentations
7)Member Comments
8)Public Comments
9)Next Meeting Date – June 21, 2022, Collier County Museum Lecture Hall
10)Adjournment
`
Two or more members of the Board of County Commissioners may be present and may participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at a future BCC meeting.
Collier Area Transit operates in compliance with Federal Transit Administration, (FTA) program requirements and
ensures that transit services are made available and equitably distributed and provides equal access and mobility to
any person without regard to race, color, or national origin, disability, gender or age. Title VI of the Civil Rights Act
of 1964; FTA Circular 4702.1A, "Title VI and Title VI Dependent Guidelines for Federal Transit Administration
Recipients.
Anyone who required an auxiliary aid or service for effective communication, or other reasonable accommodations
in order to participate in this proceeding, should contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Naples, Florida 34112 or 239-252-8380 as soon as possible, but no later than 48
hours before the scheduled event. Such reasonable accommodations will be provided at no cost to the individual.
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April 19, 2022
1
MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
April 19, 2022 Naples, Florida,
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for the County
of Collier, having conducted business herein, met on this date at 3:00 P.M. in REGULAR
SESSION at Collier County Museum Lecture Hall, 3331 Tamiami Trail E, Naples, Florida
with the following members present:
Chairman: John DiMarco, III
Vice-Chairman: Peter Berry
Devon Browne
James Caton
Sonja Lee Samek
ALSO PRESENT: Michelle Arnold, Director, Collier County PTNE
Omar DeLeon, Public Transit Manager, Collier County PTNE
Alexander Showalter, Senior Planner, Collier County PTNE
Elena Ortiz Rosado, Events, Sales & Marketing, Collier County PTNE
Jacob Stauffer, Transit Planner, MV Transportation
Gene Vertus, Senior ITS Manager, MV Transportation
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1. Call to Order
Chairman DiMarco called the meeting to order at 3:00 P.M.
2. Roll Call
Roll call was taken, and a quorum of five was established.
Ms. Arnold reported James Bennett has resigned from The Public Transit Advisory Committee. The
available seat will be advertised in accordance with County policy and applicants presented to the
Committee for membership recommendation.
3. Approval of Agenda
Mr. Berry moved to approve the PTAC Agenda for April 19, 2022, as presented. Second by
Ms. Samek. Carried unanimously 5 - 0.
4. Approval of Minutes
a. February 15, 2022
Ms. Samek moved to approve the minutes of the February 15, 2022, Public Transit Advisory
Committee meeting as presented. Second by Mr. Berry. Carried unanimously 5 – 0.
5. Committee Action
None
6. Reports and Presentations
a. Technology Improvements
Mr. Vertus, Senior ITS Manager, MV Transportation, presented the Executive Summary
“Technology Improvements” and updated the Committee on technology enhancements, ongoing and
completed, for Collier Area Transit (CAT).
Staff has researched and procured the best technology available to stay up to date with the latest
Intelligent Transportation Systems (ITS).
Completed Projects
• Masabi Mobile Pay, August 2020, provides a safe, contactless fare option via smart phones
with apps such as Google and Apple pay. In 2022, the app had 5,334 users in January, 5376
in February, and 6,258 in March.
• Wi-Fi connectivity, August 2020, provides riders opportunity on both fixed route and
paratransit buses to safely connect and surf the web while traveling.
• Ecolane scheduling software, July 2021, a fully automated software solution that will
schedule standard paratransit demand response trips.
• AngleTrax Surveillance Cameras, January 2022, live feed capability unified on board all
buses.
• CAT Connect Mobile App, March 2022, a component of the Ecolane software, is a fully
integrated system providing passengers flexibility to manage trips on-line, identify bus
location details and utilize an account-based system called CAT Cash.
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Pending Projects
The Board of County Commissioners approved the contract with INEO dba Engie, on March 8, 2022,
which will allow the replacement of the Avail Technologies Computer Aided Dispatch/Automatic
Vehicle locator (CAD/AVL) system with a turnkey, industry ITS standard system.
System enhancements include:
• Mobile Data Terminals (MDT) which allow single log-on for operators.
• Automatic Voice Annunciation System (AVA) for ADA compliance.
• Automated Passenger Counter (APC) for easy fare collection.
• Integration with Farebox (or Genfare) solution.
• Integration with Collier Area Transit (CAT) Mobile Ticketing system.
• On board infotainment system.
• Business intelligence tools for incident management.
• Fully operational schedule software.
• Integration with Traffic Signal Priority (TSP) to fully automate via the CAD/AVL system,
utilizing the bus schedule and real time vehicle location (helps move buses when running
late).
Farebox Replacement Consideration
Replacement of the Farebox with the Genfare product is under negotiations. The newer Genfare
system can provide passengers more effective ways to board and pay for fares.
Staff responded to Committee inquiries noting:
• Camera System application provides “Livestream” capability: The driver’s activation of the
“panic button” alerts the dispatchers in the CAT office of the emergency. Monitors identify
the exact bus and its location. Cameras are operational on buses and data is recorded for
retention.
• Implementation of a Paratransit Ecolane Service APP went live on March 1, 2022.
Notification to the public includes flyers on the paratransit buses and Facebook posts. With
the app, passengers can book and cancel trips with their mobile phone or on-line and can
prepay for trips with an account-based system called CAT Cash. A Cat Cash account can be
set up with cash or check. Credit card payment will be implemented in Phase 2 of the
project. A video will be published shortly to assist customers on the use of the application.
Chair DiMarco noted the application is working very well, all components are accessible
and the “voice over” is a benefit which should be promoted in marketing the app.
• Nine (9) percent of passengers are using the app. Traditional usage is five (5) to seven (7)
percent. A smaller sign promoting the app, posted at bus stops, has been highly effective.
• Staff will review an incentive program (SunPass offers discounts and rebates to subscribers)
for customers utilizing the app.
• The Transit app, a mobile app providing real-time public transit data, assists riders with trip
planning.
• Masabi accepts Google and Apple Pay; additional forms of payment are under review.
• Consider advertisement of Wi-Fi availability on buses posted on Facebook.
• CAT collaborates with Traffic Operations on methods to reduce traffic accidents.
Mr. Caton offered to provide Staff information on a company which manufactures a vehicle
protection alert device to deter accidents.
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b. Off-Season Schedule Changes, Effective April 24, 2022
Mr. Stauffer, Transit Planner, MV Transportation, presented the Executive Summary “Off-Season
Schedule Changes” and updated the Committee on the service modifications being implemented for
the off-season schedule change on April 24, 2022. Adjusting run times based on the actual run time
data recorded on the buses were implemented. He noted:
Notable Route Timing Changes
• Route 22 has removed the last loop due to low ridership at the end of the day.
• Route 24 has included more time in each loop to allow drivers to maintain on-time
performance, an additional fifth loop to Sunny Grove and the addition of a second bus.
• Route 25 has adjusted timing to improve connections with Routes 20 and 26.
Upgrades to Schedule Brochure
• Map graphics are enlarged for ease of timetable to timepoints comparison.
• Inbound and outbound portions of each loop are identified.
• A QR code is embedded on each page to direct the user to CAT’s mobile app.
The Committee discussed:
• QR bar code access and bus schedules are available at government facilities, the library,
Chamber of Commerce, parks & recreation, and some area hotels.
• Additional facilities suggested for QR code access included sports complexes, hospitals, and
Workforce Naples.
• Code usage data is not available yet for analyzing “best points” for information gathering.
c. System Ridership March 2020-Present
Mr. Showalter, Senior Planner, PTNE, presented executive summary “YOY (Year Over Year) Route
Performance” to discuss changes in ridership over the past two years. He noted:
• Graph comparison data represents March 2020 – February 2021 (green bar), the beginning of
the pandemic, and March 2021 to February 2022 (blue bar). The blue checkered bar
represents route changes implemented.
• Monthly ridership consistently increased by month from March 2021 to February 2022.
• February 2022’s ridership was just shy of April 2020, demonstrating a good recovery.
Ridership by Route
• Route 24 posted a distinct increase in ridership resulting from the removal Route 18 service.
• Routes 22 and 23 ridership was consistent.
• Route 11 ridership increased significantly with the addition of two (2) buses all day.
• Route 26 ridership increased; consolidation of Routes 20 and 26 is planned for next season.
Recommendations from the COA are reinforced through the data showing low ridership in certain
routes considered for consolidation and rerouting.
7. Member Comments
Staff addressed member inquiries:
• The live digital interactive Infotainment system, mentioned in the ITS report, is available on
all buses. The menu provides information on routes, performance, etc.
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• Kiosks at the Government Center offer digital advertising.
• Increasing student awareness of the apps is beneficial in planning transportation to school
and events.
• Para transit is fully staffed. The Lighthouse notified Staff improved transportation is an asset
for event attendance.
• Promotion of apps on social media should be encouraged.
CAT Promotional Events
In honor of Earth Day, ridership on CAT’s fixed-route buses will be free on Saturday, April 23, 2022.
Arthur Dobberstein Board of County Commissioners Proclamation
Ms. Arnold noted a ceremony will be held to recognize the significant contribution Arthur Dobberstein
made to the Public Transit Advisory Committee. Members will be notified of the event.
8. Public Comments
None
9. Next Meeting Date
May 17, 2022 - Collier County Museum, Lecture Hall, 3331 Tamiami Trail East, Naples, FL.
10. Adjournment
There being no further business for the good of the County, the meeting was adjourned by order of
the chair at 4:05 P.M.
Public Transit Advisory Committee
_________________________________
John DiMarco III, Chairman
These minutes approved by the Board/Committee on _________________,2022 as presented_____ or
as amended _____.
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Collier Area Transit – Transit Development Minor Update 1-1 | Page
Collier Area Transit
Transit Development Plan (TDP)
FY2022 Annual Progress Report
Prepared by:
Public Transit and Neighborhood Enhancement Division
8300 Radio Road
Naples, Florida 34104
(239) 252-5840
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- Introduction
Collier Area Transit Mission: “Collier Area Transit (CAT) is committed to providing safe, accessible and
courteous public transportation services to our customers.” Collier Area Transit (CAT) operates under the
supervision of the Collier County Public Transit & Neighborhood Enhancement Division (PTNE) for the
Collier County Transportation Management Services Department. CAT serves as the public transit provider
for Collier County, serving the Naples, Marco Island, and Immokalee areas.
TDP Annual Progress Report Requirements
The State of Florida Public Transit Block Grant Program was enacted by the Florida Legislature to provide
a stable source of funding for public transit. The Block Grant Program requires public transit service
providers to develop, adopt, and annually update a 10-Year Transit Development Plan (TDP). Based on
legislation that became effective February 20, 2007, the TDP must undergo a Major Update every five
years. In between the subsequent four years, an annual progress update is required to be submitted to
the Florida Department of Transportation (FDOT) District Office by September 1st annually. A TDP or an
annual update shall be used in developing the Florida Department of Transportation (FDOT) Five-Year
Work Program, the Transportation Improvement Program, and the Department’s Program and Resource
Plan. The most recent Major Update of the Collier County TDP was adopted by the Collier County Board
of County Commissioners (BCC) in October 2020 with an extension grant by FDOT. An approval of the TDP
was received from FDOT in December 2020. This 2022 TDP Progress Report is the second progress report
to that 2020 TDP Major Update and documents Collier County’s implementation activities since the 2020
TDP Major Update. This progress report complies with all the requirements contained in Rule 14-73.001,
Florida Administrative Code (FAC) as represented in Table 1.
Table 1-1: TDP Progress Report Checklist
TDP Annual Progress Report Review Items Location in TDP Annual
Progress Report
Past year’s accomplishments compared to original TDP Section 2
Analysis of any discrepancies between plan and its
implementation for the past year
Section 3
Revisions to the Implementation Program for coming year
and the 10th year
Section 3
Added recommendations for the new tenth year of
updated plan
Section 3
Steps to be taken to attain Goals, Objectives, and Policies Section 4
Revised Financial Plan Section 5
List of projects or services needed to meet goals and
objectives
Section 5
Source: FDOT TDP Handbook, Version III, 2018, page 109.
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Collier Area Transit – Transit Development Minor Update 1-3 | Page
Report Organization
In addition to the Introduction Section, this progress report includes the following sections.
Section 2: Previous Year’s Accomplishments provides a review of the past year’s implementation actions
and describes improvements made since the last annual progress report.
Section 3: Revisions to Implementation Program provides a review of the past year’s accomplishments
compared to the original implementation plan. It also provides an analysis of the discrepancies between
the 2021-2031 Major Transit Development Plan and its implementation and any revisions to the steps
that will be taken to attain the original goals and objectives. This section addresses Rule 14-73.001, F.A.C.,
(4)(a), past year’s accomplishments compared to the original implementation program; and Rule 14-
73.001, F.A.C., (4)(c), any revisions to the implementation program for the coming year. This section also
provides recommendations for the new tenth year of the updated plan with any revisions or additions to
the goals, objectives, and implementations. This addresses both Rule 14-73.001, F.A.C. (4) (d) Revised
implementation program for the tenth year; and Rule 14-73.001, F.A.C. (4) (e) Added recommendations
for the new tenth year of the updated plan.
Section 4: Status of Goals and Objectives provides the status of the goals and objectives, including a
revised list of projects or services needed to meet the goals and objectives, which include projects with
funding that, may not have been identified. This section addresses Rule 14-73.001, F.A.C. (4) (b) Analysis
of any discrepancies between the plan and its implementation for the past year and steps that will be
taken to attain original goals and objectives.
Section 5: Financial Plan provides the revised financial plan of how the transit improvements will be
funded, with stated cost and revenue assumptions. This section will include a cost and revenue summary.
This section addresses both Rule 14-73.001, F.A.C. (4) (f) A revised financial plan; and Rule 14-73.001,
F.A.C. (4) (g) A revised list of projects or services needed to meet the goals and objectives, including
projects for which funding may not have been identified.
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Collier Area Transit – Transit Development Minor Update 2-1 | Page
– Previous Year’s Accomplishments
This section provides a review of each program and activity identified for implementation in the first two
years (2021 and 2022) of the TDP Program Elements and briefly describes the milestones or achievements
are summarized. Additional noteworthy accomplishments over the last year are also documented.
Discrepancies between the 2020 TDP Major Update and the projects and activities are noted in the
corresponding activity descriptions, and steps to be taken to modify the program or activity are described.
Planning and Service Operations
Service Improvements - Collier County completed Comprehensive Operation Analysis (COA) in July 2021,
shortly after completing its TDP Major Update. The COA set up a road map for improvements to the CAT
system over the next few years. Significant changes were introduced during the first quarter of the County
Fiscal Year 21-22 with the implementation of the Seasonal Schedule Change in November 2021. These
changes were identified as one of the COA near-term recommendation for the system and included route
timing and alignment modifications to eight of the 19 routes and eliminated one route entirely. These
changes were made to improve operational efficiencies, including ensuring the remaining routes were
able to service the area where the route was eliminated. Specifically, the changes were as follows:
• Route 11: Added additional trips throughout the day to increase frequency. Route timing was
adjusted to increase connections with the LinC to connect Collier Area Transit to Lee County
Transit.
• Route 12: Removed one morning trip at 6:30 to allocate time to other routes.
• Route 17: Service along US41 was removed, creating a new loop along Collier Blvd and Rattlesnake
Hammock Rd.
• Route 18: Removed from service.
• Route 22 and Route 23: These two Immokalee routes were designed as bi-directional loops
servicing the Immokalee area on routes that serve in opposite directions.
• Route 24: The route remains on the same path but will only make select trips to the farthest part
of the route, allowing higher frequency along the busier part of the route.
• Route 27: The North Collier Regional Park was removed from service due to very low ridership at
the stop.
• Route 121: The starting timepoint was changed to remove duplicative service in Immokalee on
the morning run.
With the implementation of these changes CAT have seen a steady growth in ridership for the months of
November 2021 through April 2022 compared to the year prior during the same months as depicted in
Figure 2-1. The route modifications allow CAT to attain the following Service improvements
recommended in the Implementation Program for 2022
Realign Route 17 eliminate portions of US 41;
Eliminate Route 18;
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Collier Area Transit – Transit Development Minor Update 2-2 | Page
Realign Route 22;
Realign Route 23;and
Shorten headway for Route 24 from 85 to 60 minutes
Figure 2-1: Service Improvement Impact on Ridership
Other route changes listed in the implantation plan with an implementation year of 2022 are being
evaluated as part of the seasonal schedule change in the Fall of 2022.
Off-season modifications were implemented in April 2022, to adjust route timing in response to the traffic
volume shifts and to add an additional run to Route 24 to enhance the service to rural residents into the
urban area.
Bus Shelter Improvements - CAT continues to implement is bus shelter improvement plan with the
construction of 10 shelters and installation of one bench at various location throughout Collier County
during County FY 20-21. The goal of completing at least 10 bus stop improvement per year was exceeded
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
November December January February March April
Ridership Improvements
FY21 FY22
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Collier Area Transit – Transit Development Minor Update 2-3 | Page
this past year with the construction of 12 shelters and one bench so far this fiscal year (October 2021 thru
April 2022) with more planned for installation for this year.
ADA Bus Stop Improvements - The bus stop improvement plan as includes improvements to stop
locations to make them ADA accessible. In County FY 20-21, CAT constructed 28 ADA accessible boarding
and alighting pads. So far this fiscal year, 15 ADA accessible pads have been constructed with more
planned throughout the year. These counts incorporate the shelters that were built with ADA
improvements.
Paratransit Software Improvements – Ecolane – In July 2021, CAT implemented the Ecolane scheduling
software as a replacement to the RouteMatch system previously used for the paratransit service. The
new system is a fully automated, real-time, batch order taking, scheduling, and dispatching software
solution that will schedule standard paratransit demand response trips. In March 2022, an enhancement
to the Ecolane system, called CATconnect Mobile App, was implemented and added the capability for
users to schedule and monitor their trips. CATCash was also implemented as part of the mobile app,
giving passengers and their caregivers access to an account-based system in which they can deposit
money and fares are deducted as trips are completed. This mobile app is proving to be a time saver for
passengers and removes the hassle of handling cash on each ride. The app allows users to view and edit
trip details as well as keep record of past and upcoming trips.
CAD/AVL System Upgrade – CAT invested in a Computer Aided Dispatch/Automated Vehicle Locator
(CAD/AVL) system over 10 years ago and is ready for an upgrade. In an effort to improve existing products
and services, system efficiencies, and customer convenience when utilizing the system, the Public Transit
& Neighborhood Enhancement Division (PTNE) put out a solicitation to obtain proposals for a turnkey,
industry-standard system. In March 2022, the Collier County Board of County Commissioners approved a
contract between INEO dba Engie and Collier County which allows the replacement of the following
components:
• CAD/AVL – Computer Aided Dispatch/Automatic Vehicle Locator.
• MDT - Mobile Data Terminals which allows single log-on for operators.
• AVA - Automatic Voice Annunciation System for ADA compliance.
• APC - Automated Passenger Counters for easy fare collection.
• Integration with the Fare Box solution (currently being solicited) with single sign on capability.
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Collier Area Transit – Transit Development Minor Update 2-4 | Page
• Integration with Collier Area Transit (CAT) Mobile Ticketing system operated by Masabi with the
ITxPT standard.
• Signs, onboard infotainment system.
• Business Intelligence tools for incident management.
• A fully operational schedule software or the ability to integrate with a third-party scheduling
module.
• Pre and Post Trip Inspection capability to be integrated on the MDT.
• Integration with Traffic Signal Priority (TSP) to fully automate via the CAD/AVL, utilizing the bus
schedule and real time vehicle location.
CAT has been working to provide the best technology available to stay up to date with the latest Intelligent
Transportation Systems. These implementations push CAT toward a better riding experience for
passengers and users of our service.
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Collier Area Transit – Transit Development Minor Update 2-5 | Page
Figure 2-3
System Map
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Figure 2-4
Route 29 Beach Trolley
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Capital Equipment, Facility Changes and Improvements
There are currently two (2) passenger transfer stations and five (5) passenger transfer points provided on
the CAT system as shown in Figure 2-3. The two transfer stations are located at the Intermodal Transfer
Facility at the government complex and the CAT Radio Road Operations facility. Other transfer point
locations include: Walmart Plaza; Pine Ridge and Goodlette-Frank Rd (Magnolia Square Plaza); Coastland
Center; Creekside (Immokalee Road); and the Health Department in Immokalee.
Intermodal Transfer Facility CAT Radio Road Operations Facility
There were no significant changes made to the transfer facilities since the last Annual progress report.
Marketing and Public Invovlement/Communications
CAT is always working towards promoting the service that it provides and educating the public about the
modifications made to the service for public awareness. As our previous TDP Annual Update did not
include events within FY21, the following efforts were conducted between October 1, 2020 and April
2022.
CAT staff gave presentations about the Fixed Route system and gave bus rides when able at the following
schools and camps:
• October 13, 2020 - Barron Collier High School Web Ex Presentation
• November 13, 2020 - Naples High School Web Ex Presentation
• May 7, 2021 - Bridge Prep Academy Presentation
• June 23, 2021 - North Collier Regional Camp Presentation
• June 24, 2021 - Eagle Lakes Camp Presentation
• February 26, 2021 - CAT’s 20th Anniversary Transportation Show - The theme of CAT’s 20th
Anniversary celebration was 20 Years of Movement, which included a transportation show,
displaying various forms of transportation throughout the years, with a chance to win a trophy
for the Best of Show. The public was invited to attend and CAT had the Deputy County Manager
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and a County Commissioner speak to the growth of our system and the value of transit that CAT
has provided over the past two decades. This event was awarded 2nd place in the special events
category at the 2021 FPTA Conference for agencies in our category.
• April 22, 2021 - COA Workshop-Government Center – As part of our Comprehensive Operations
Analysis, we took our findings and recommendations to the public at our transfer stations to ask
for their input on the plans developed. We were able to survey several riders with valuable input
for our process. We provided staff at the workshop that could communicate in English Spanish,
and Creole to provide information for multiple languages.
• April 24, 2021 -COA Workshop- Immokalee - As part of our Comprehensive Operations Analysis
this was our second workshop to share our findings and recommendations with the public at our
transfer stations. We provided staff at the workshop that could communicate in English Spanish,
and Creole to provide information for multiple languages.
• August 25, 2021 - Marco Island Transportation Summit - A Transportation and Hospitality Summit
was hosted by Marco Beach Ocean Resort in partnership with the Florida Restaurant and Lodging
Association (FRLA), Blue Zones Project, Collier Area Transit, Commute Connector and Commute
Enterprise. CAT was able to present our current services within the Marco Island area and discuss
challenges and areas in need of improvement to better serve the commuting workforce as well
as provide transit options for residents.
• October 15, 2021 - White Cane Event - Every year on
October 15th, clients and their families and friends are
invited to participate in a short walk on 5th Avenue to
promote White Cane Safety Day and recognize the
white cane as a tool of independence for blind and
visually impaired pedestrians in our communities.
White Cane Safety (Awareness) Day commemorates
the state and federal laws requiring motorists to yield
the right-of-way to pedestrians using a white cane or
guide dogs. CAT participated in the walk and set up an
information booth for the duration of the event.
• November 5th, 2021 - Try Transit Day for Mobility
Week w/ Public Workshop on Seasonal Changes -
Collier Area Transit offering FREE RIDES in honor of
Mobility Week. Staff was stationed at the Immokalee
Health Department passing out information regarding
the Season 2021 schedule, passing out refreshments,
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promoting the new rideCAT app, and answering any questions about the transportation system.
Spanish and Creole speakers were also present.
• December 11, 2021 - Immokalee Christmas
Parade – CAT participated in the annual
Christmas parade in Immokalee. We distributed
thousands of pieces of candy as well as a large
amount of CAT branded items.
• February 15, 2022 - Know Your County
Government Presentation - This is an annual
event that is sponsored by Collier County 4-H,
Collier County Schools, and League of Women
Voters. During this 4-day event, 32-35 youth
tour around Collier County Government and
the county to learn about services provided by
the local government. CAT was able to meet with the group at our Intermodal Transfer Station
to educate the students on our services transporting people all over Collier County.
• April 23, 2022 - Try Transit Day – CAT partnered with Lee,
Sarasota and Manatee Counties to offer Try Transit for FREE
regionally on Saturday, April 23, 2022, to commemorate
Earth Day, which takes place the day before. This was a great
opportunity to promote our services along with the
environmental and health benefits that go along with riding
transit.
• March thru May 2022 - Display Case at Naples Regional
Library – The Naples Regional library reached out to CAT
requesting us to fill a display case at their location. CAT
accepted for three months with us updating the theme
and content in the display each month. March had a
rideCATconnect app display with flowers and spring-like
decorations to draw attention to the table. April had
Earth Day/Try Transit Day decorations, with literature
focusing on the health and environmental benefits of
riding transit. May has a Summer Paw Pass display, with
beach-themed decorations.
34.A.2
Packet Pg. 772 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 3-1 | Page
Revisions to the Implementation Plan
Tenth Year Transit Implementation Plan
The 2021-2030 Collier County Major TDP Update included a very comprehensive list of activities leading
up to the creation of an implementation plan that would guide the County’s development of services over
a ten-year planning horizon.
With each annual update, an additional tenth year is added to the implementation plan. Although an
additional year was added, no improvements are scheduled to take place beyond what was identified in
the last TDP Major Update. Collier County will actively pursue funding opportunities to implement
recommendations from the 2021-2030 TDP.
The following items not listed in the implementation plan were addressed within the current reporting
period:
• Expand and improve bus stop infrastructure – Improved infrastructure at bus stops, including
benches, shelters, bicycle storage facilities, and other infrastructure, is included in the Cost
Feasible Plan to enhance the rider experience while waiting for a bus and potentially attract new
riders.
• Improve bus stop safety and ADA accessibility – Ensuring the safety all riders while accessing bus
stops and waiting for a bus and guaranteeing that ADA requirements are fulfilled for all transit
facilities are important to the overall safety and accessibility of the transit system.
As noted within the document a variety of bus stop and ADA accessible improvements have been
completed in FY22, Collier County will continue this effort to provide an accessible service for all.
Implementation Plan Accomplishments and Changes
We have made significant progress on many of the goals listed on the implementation plan shown in our
previous Major TDP Report. We have pushed back implementation of some of the route changes,
frequency enhancements, and service expansions by one year due to funding constraints. There were a
few projects listed in the Implementation Plan within the Major TDP that projected an implementation
year of 2022. CAT has completed and made progress on many of them with others being evaluated for
implementation later in the year.
During FY21, Collier Area Transit procured the services of Kimley-Horn to conduct a Comprehensive
Operations Analysis (COA). Through this process, recommendations have been made regarding the
frequency and realignment of our routes and a timeline for these changes. With the completed COA, the
years set out in the implementation plan for service improvements may be changed. We implemented
many of the near-term service enhancements recommended in the COA at the start of FY22 with plans to
continue implementation at the start of FY23. As part of the recommendations, a few items listed on the
implementation plan were completed with our seasonal schedule change at the start of FY22. Re-
alignments of Routes 22 and 23 were completed, Route 17 was realigned which removed part of the US41
corridor from the service area on the route, and Route 18 was removed from service.
34.A.2
Packet Pg. 773 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 3-2 | Page
We have made significant progress towards reaching the listed technology upgrades. In January of 2022,
the onboard surveillance system on all buses were upgraded to have live feed capability, event tagging,
download tagging, and one unified component on the buses. CAT recently completed a Request for
Proposal to solicit for upgrades to much of our other software and onboard technology. We have started
and are planning to have this technology installed during FY22. The Board of County Commissioners
approved a contract March 8, 2022 that will allow the replacement and installation of a wide array of
Intelligent Technology Systems, listed in Section 2.
CAT is currently working with the Collier MPO to draft a scope and request a study regarding Regional
Service and Regional Fares. When completed, this would include studying the UF/IFAS / Lehigh Acres area
for possible connection with our services. The study may also produce additional ideas for regional
connectivity and fare-sharing.
Table 3-1 below provides a copy of the implementation plan included in the last TDP Update highlighting
those service improvements that are on target with the plan. The other route network modifications
slated for implementation in 2022 are in planning and expect to be implemented in the fall of 2022. Due
to funding constraints the 2 studies identified for implementation in 2022 (I-75 Managed Lanes Express
Study; and Immokalee/Lehigh Acres Service Study) are being recommended to be deferred to 2025 for
completion.
34.A.2
Packet Pg. 774 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 3-3 | Page
Table 3-1
CAT TDP 2022–2031 Implementation Plan
Service Improvements
Implementation
Year
10-Year
Operating
Cost
10-Year
Capital Cost Existing or
New
Revenues YOE YOE
Maintain Existing Service $117,818,191 $20,769,768
Maintain Existing Fixed-Route Service 2022 $68,693,299 $15,836,143 Existing
Maintain Existing Paratransit Service 2022 $49,124,892 $4,742,027 Existing
Replacement of Support Vehicles 2022 $0 $191,598 Existing
Route Network Modifications $9,441,652 $2,153,818
Extend Route 11 into Walmart Shopping Ctr 2024 $0 $0 Existing
Extend Route 12 into Walmart Shopping Ctr 2024 $0 $0 Existing
Realign Route 13 shorten to 40 min. headway 2024 $0 $0 Existing
Realign Route 14 operate at 60 min. headway 2024 $0 $0 Existing
Realign Route 17 eliminate portions of US 41 2022 $0 $0 Existing Eliminate Route 18
Realign Route 19/28 eliminate part of 846 2022 $0 $0 Existing
Realign Route 20/26 eliminate Santa Barbara 2022 $0 $0 Existing
Realign Route 21 create Marco Express 2025 $0 $0 Existing
Realign Route 22 2022 $0 $0 Existing
Realign Route 23 headway 60 to 40 minutes 2024 $3,805,909 $503,771 Existing
Golden Gate Pkwy Split Route 25 E-W Route 2027 $0 $0 Existing
Goodlette Frank Rd - Split Route 25 N-S Route 2027 $1,838,052 $550,016 Unfunded
Immokalee Rd - Split Route 27 E-W Route 2027 $1,898,845 $550,015 Unfunded
Collier Blvd - Split Route 27 N-S Route 2027 $1,898,846 $550,016 Unfunded
Increase frequency $22,092,501 $4,551,796
Route 15 from 90 to 45 min 2024 $1,632,384 $503,771 Unfunded
Route 16 from 90 to 45 min 2024 $1,561,054 $503,771 Unfunded
Route 24 from 85 to 60 minutes 2022 $2,045,921 $503,771 Existing
Route 121 - add one AM, one PM 2023 $1,632,384 $503,771 Existing
Route 14 from 60 to 30 min 2024 $2,439,146 $512,698 Unfunded
Route 17/18 from 90 to 45 minutes 2024 $2,585,495 $503,771 Unfunded
Route 11 from 30 to 20 mins 2024 $6,529,536 $503,771 Unfunded
Route 12 from 90 to 45 mins 2024 $2,829,466 $503,771 Unfunded
Route 13 from 40 to 30 min 2024 $837,115 $512,698 Unfunded
34.A.2
Packet Pg. 775 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 3-4 | Page
CAT TDP 2022–2031 Implementation Plan – (cont.)
Service Improvements
Implementation
Year
10-Year
Operating Cost
10-Year
Capital Cost Existing or
New
Revenues YOE YOE
Service Expansion $2,404,181 $0
Route 17/18 - Extend to 10:00 PM 2024 $1,202,011 $0 Existing
New Route 19/28 - Extend to 10:00 PM 2027 $292,876 $0 Unfunded
Route 24 - Extend to 10:00 PM 2027 $302,976 $0 Unfunded
Route 11 - Extend to 10:00 PM 2029 $256,914 $0 Existing
Route 13 - Extend to 10:00 PM 2029 $174,702 $0 Existing
Route 14 - Extend to 10:00 PM 2029 $174,702 $0 Existing
New Service $14,346,741 $2,862,604
New Island Trolley 2024 $5,510,821 $864,368 Unfunded
New Bayshore Shuttle 2025 $2,009,995 $531,029 Unfunded
New Autonomous Circulator 2029 $524,105 $569,681 Unfunded
New Naples Pier Electric Shuttle 2029 $822,125 $569,681 Unfunded
MOD – Golden Gate Estates 2029 $1,634,460 $81,961 Unfunded
MOD – North Naples 2029 $817,230 $81,961 Unfunded
MOD – Naples 2029 $1,938,887 $81,961 Unfunded
MOD – Marco Island 2029 $1,089,119 $81,961 Unfunded
Route from UF/IFAS to Lehigh Acres 2029 Unknown Unknown Unfunded
Express Premium Route to Lee County 2029 Unknown Unknown Unfunded
Other Improvements $0 $2,974,000
Technology improvements* 2022 $0 $2,720,920 Existing
Study: I-75 Managed Lanes Express 2025 $0 $25,000 Existing
Study: Santa Barbara Corridor Service 2023 $0 $25,000 Existing
Study: Immokalee/Lehigh Acres Service 2025 $0 $25,000 Existing
Other Technology improvements** 2022 0 $35,000 Existing
Study: Immokalee Road Transfer Hub TBD Unfunded
Branding beach buses, other services TBD Unfunded
Park and Ride Lots (pending study) TBD Unfunded
10-Year Funded Projects and Maintain Existing Service $127,110,733 $25,255,082
10-Year Total of Unfunded Projects $38,992,532 $8,056,904
*Avail Replacement, APC, Annunciators, Onboard Information Media, Farebox Replacement, paratransit scheduling software,
TSP, on-board surveillance, paratransit fare payment, IVR
**Fixed-route scheduling software
34.A.2
Packet Pg. 776 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 3-5 | Page
Section 4: Status of Goals and Objectives
Assessment of 2019 TDP Major Update Goals and Objectives
Goals and Objectives are an integral part of any transportation plan as they provide the policy direction
to achieve the community’s vision. CAT’s TDP contains seven goals, each with objectives and initiatives
designed to meet the corresponding goal.
An assessment of CAT’s goals, objectives, and initiatives, as outlined in the 2020 Major Update, was
conducted as part of this progress report. Importantly, several goals and objectives are modified from
the prior year. The goals, objectives, and initiatives contained in the TDP Major Update were developed
to support the service network redesign that was underway when the Major Update was completed in
2019. Having implemented that new service design, revisions to goals, objectives, and strategies were
necessary to reflect a new service delivery approach and operating environment. Coupled with new
initiatives to improve the CAT brand, expand services marketing, and customer-facing technology
enhancements, several of the prior objectives and targets are no longer applicable or relevant.
34.A.2
Packet Pg. 777 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 4-1 | Page
- ASSESSMENT OF GOALS, OBJECTIVES, & INITIATIVES
Objective/
Initiative Description Timeline/
Implemented 2022 Assessment Target
Goal 1 Operate reliable, convenient, and cost-effective mobility services that safely and efficiently meet the mobility
needs of Collier County’s workers, residents, and visitors.
Objective 1.1 Improve efficiency, service quality, and level of service to adequately serve workers, residents, and
visitors while contributing to the economic vitality of the county.
Initiative 1.1.1
Operate east/west corridor
service to provide access to jobs,
education, healthcare and
community services, and
recreation.
Ongoing
CAT has several routes that further this
initiative. Route 27 runs along Immokalee
Road from Collier Boulevard to Creekside
Commerce Park; Route 25 provides service
along Golden Gate Parkway; Routes 20 & 26
provides service along Pine Ridge Rd; and
Route 24 provides service along Tamiami
Trail E from the Government Center to 6 L’s
Farm and frequency has been enhanced..
Route 20/26 modifications are being
studied to ensure proposed modifications
do not affect the access needed to
destinations/opportunity.
Maintain 95% of
Existing Service
Initiative 1.1.2
Operate north/south corridor
service to provide alternative
access to jobs, education,
healthcare and community
services, and recreation.
Ongoing
Route 11 (US41) and Route 12 (Airport
Pulling Rd) currently provide service
north/south. Routes 19 and 28 provide
service from Immokalee and Ave Maria to
the Government Center. Route 121 runs an
express route from Immokalee to Marco
Island. Modifications were made to
increase frequency to Route 11. Additional
modification to the remaining north/south
routes are not scheduled for this time
period.
Maintain 95% of
Existing Service
34.A.2
Packet Pg. 778 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-2 | Page
Initiative 1.1.3
Improve peak weekday service
to 45 minutes or better on CAT
routes.
Partial
PTNE has evaluated peak service and
implemented increased frequency to route
11 during peak hours.
The completion of increased frequency
along some routes is not scheduled for
implementation until future progress
reports. PTNE staff will continue to seek
additional funding.
Implement 30% of
route frequency
enhancement
noted in the
Implementation
plan.
Initiative 1.1.4
Evaluate the feasibility of
premium transit services, such
as bus rapid transit (BRT) within
corridors where density of
demand and activity warrants
frequent service.
No
The Plan does not contain an
implementation year for this initiative. A
study is being worked on between CAT and
the Collier MPO to look into regional travel
which may include BRT as an option if
warranted.
Complete Regional
Study by 2024 and
evaluate bus rapid
transit as part of
study.
Initiative 1.1.5
Provide mobility-on-demand
service in areas with lower
density of demand than is
productive for fixed-route
service and to access areas that
are not able to be served by
fixed-route.
2029
Areas have been identified for potential
MOD. This type of service will have to be
further evaluated and funding identified
before it can be implemented.
Implement 2 MOD
projects from the
implementation
plan by 2029.
Objective 1.2 Provide adequate bus stop amenities at all stops according to bus stop threshold and accessibility
guidelines within available fiscal capacity.
Initiative 1.2.1 Pursue funding to maintain and
improve existing bus stops. Ongoing
Collier County pursues funding for
improvements to bus stops on an ongoing
basis. A portion of 5307 is dedicated to bus
stop improvements and 5339 has been
applied for the purpose of bus stop
improvements. Current Average OCR Status
is Good.
Maintain
Cartegraph Overall
Condition Rating
(OCR) of Average
as an accumulative
average of all bus
stops.
Initiative 1.2.2
Install and maintain bus stop
amenities according to an ADA
compliant Passenger Amenities
Ongoing
CAT has developed an Amenities Program,
to identify future bus stop improvements
and standards. As funding becomes
Install a minimum
of ten ADA-
34.A.2
Packet Pg. 779 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-3 | Page
Program and Bus Stop Amenities
Guidelines.
available the program will be followed..
Improvements accomplished this past year
have been noted in prior discussion in this
report.
compliant bus stop
improvements.
Initiative 1.2.3
Install a minimum of ten ADA-
compliant, accessible bus stop
shelters per year.
Ongoing
In FY22, 12 new ADA-compliant shelters
have been constructed. Further
construction is planned within the year.
Install a minimum
of ten ADA-
compliant,
accessible bus stop
shelters per year.
Initiative 1.2.4
Coordinate with the Collier
County and local governments
to include sidewalks and bus
stop shelters in design and
construction of roadway
projects and new developments.
Ongoing
Coordination with FDOT as well Collier
County Transportation Planning occurs
regularly to evaluate potential stop
improvements in conjunction with roadway
improvements. Coordination is underway
for needed bus stop improvements along
Collier Blvd.
Meet a minimum
monthly with staff
regarding roadway
and new
developments
Initiative 1.2.5
Monitor and implement the
recommendations from the CAT
Bus Stop ADA Assessment
report.
Ongoing
Collier County continues to implement the
recommendations as funding is available. 14
ADA-compliant stops have been
constructed in FY22 with more planned for
improvement.
Install a minimum
of ten ADA-
compliant bus stop
improvements.
Objective 1.3 Structure transit service with a focus on providing job access for workforce and access to mobility for
persons with no or limited access to a private automobile.
Initiative 1.3.1
Improve transit service for areas
with high mobility needs per the
transit orientation index
identified in the latest TDP
Major Update.
Ongoing
CAT provides service to all Very High and
High TOI areas noted in the latest TDP
Update and will continues to explore
opportunities to enhance service in those
areas.
Evaluate TOI once
new census data
becomes available.
Initiative 1.3.2
Provide efficient transit and
mobility access to major
employment centers,
development corridors, and
other significant activity centers
as funding allows.
Ongoing
Collier County continues to explore ways to
expand service within existing funding
limitations.
Implement at least
2 service
expansions from
the
implementation
plan.
34.A.2
Packet Pg. 780 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-4 | Page
Initiative 1.3.3
Focus transit and mobility
services in areas with high
employment and dwelling unit
densities and connect targeted
jobs-housing locations to serve
the workforce, including Golden
Gate Estates and areas located
in the eastern portion of the
county.
Ongoing
CAT currently provides service in these
areas but will continues to explore funding
opportunities for improved service to these
areas.
By 2029,
implement MOD
or expanded
service for Golden
Gate Estates area
from
Implementation
plan.
Initiative 1.3.4
Focus improved service
frequency on transit routes that
serve high mobility needs
communities; target service
frequency of hourly or better
where demand and fiscal
capacity allow; apply mobility on
demand (MOD) solutions for
areas with lower population
densities and where fixed-route
service is not productive and
cost-effective.
2023, 2024, 2027,
2029
Implement 30% of
route frequency
enhancement or at
least 2 MOD areas
noted in the
Implementation
plan.
Objective 1.4 Create an optimized interconnected multimodal mobility network designed to fit the range of needs
and conditions for the service market.
Initiative 1.4.1
Focus improved service
frequency on transit routes that
serve high mobility needs
communities; target service
frequency of hourly or better
where demand and fiscal
capacity allow; apply mobility on
demand solutions for areas with
lower population densities and
where fixed-route service is not
productive and cost-effective.
2023, 2024, 2027,
2029
Implement 30% of
route frequency
enhancement
noted in the
Implementation
plan.
34.A.2
Packet Pg. 781 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-5 | Page
Initiative 1.4.2
Coordinate with FDOT
Commuter Services to enhance
and expand carpool and vanpool
strategies and services to
connect workforce communities
with employment locations
within the service area; identify
properties for park-and-ride lots
in areas with high mobility
demand as funding is available.
Implement recommendations
from the current park-and-ride
study.
Ongoing
CAT is working with Commuter Services to
establish vanpooling with major employers.
As of March 2022, 6 vanpools were
established in Collier County with 88
participants. A park and ride study has
been conducted identifying potential
properties suitable for these facilities.
Funding opportunities will be pursued for
the acquisition and/or development of
these lots.
Meet quarterly
with FDOT and
Commute
Connector to
discuss the
progress and
effectiveness of
the Vanpool
service. Pursue
Park and Ride
Study initiatives
towards
acquisition and
construction of
lots in the future.
Initiative 1.4.3
Coordinate with the CAT
Connect paratransit program to
identify and target areas with
high TD ridership and lower
density of demand and develop
programs to shift TD riders to a
mobility on demand for a
solution with connections to the
fixed-route network.
2023, 2024, 2027,
2029
Collier County has obtained a grant through
Florida Developmental Disabilities Council
to provide on demand service, which will
provide informative data for further
implementation for TD riders in the future.
Implement at least
one MOD service
from
Implementation
plan based on
paratransit
ridership data.
Initiative 1.4.4
Require local governments and
FDOT to provide accessible
sidewalks, bus stops, and other
bus stop improvements within
roadway projects and all new
developments.
Ongoing
CAT staff currently attends the MPO’s
Bicycle and Pedestrian Advisory Committee
and Congestion Management Committee
(CMC) committee meetings and encourages
accessible sidewalks and bus stop
improvements be added as part of every
project. In addition, staff reviews sidewalk
construction projects for bus stops
improvements needed within the project
limits.
Continue regular
partnership
coordination with
the MPO, FDOT
and County
Division to provide
input of how
transit
improvements can
be incorporated in
34.A.2
Packet Pg. 782 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-6 | Page
applicable
roadway projects.
Initiative 1.4.5
Coordinate with community
improvement organizations that
support investments in
enhanced mobility such as: the
Immokalee CRA, Bayshore
Gateway Triangle CRA, Naples
CRA, Opportunity Naples,
Golden Gate Estates Civic,
Immokalee Chamber of
Commerce, and the Greater
Naples Chamber of Commerce
to affect improvements in
mobility through increased
funding, roadway and sidewalk
improvements, new
developments, to assure transit
and mobility services are
integral to
economic development planning
and decision-making.
Ongoing
Coordination occurs with the listed
organizations to see where and how we can
implement improvements within project
scopes to increase mobility options and
access within their respective communities.
Attend at least 2
Community
Improvement
Organization’s
meetings annually
to encourage
transit
improvements in
their applicable
district.
Initiative 1.4.6
Make transit and mobility
reviews a part of the
development and
redevelopment review and
approval process within the
county and cities. Require the
development community, as
part of the development review
and approval process, to follow
guidelines on bus stop siting and
design, land use, and roadway
Partial
CAT staff meets with Transportation
Planning to discuss upcoming Development
projects. CAT is notified of any roadway,
utilities, and or storm water projects. A
meeting is scheduled bi-weekly to discuss
upcoming projects. A recommendation was
put forth in our Transit Impact Analysis to
update the Collier County LDC and GMP
with verbiage on transit improvement
associated with development projects, but
they have not been implemented.
Attend monthly
County
coordination
meetings.
Pursue Land
Development Code
(LDC) amendments
as applicable.
34.A.2
Packet Pg. 783 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-7 | Page
design factors that affect transit
design; and to coordinate with
CAT for transit services during
the development process.
Include CAT as a reviewing
agency within the development
review and approval process.
Consider adding a transit
component to traffic impact
studies.
Initiative 1.4.7
Develop and adopt a transit
level of service (LOS) policy and
guidance to provide a
framework and metrics for
improving, modifying, funding
transit services.
Completed 2021
The Comprehensive Operating Analysis
developed metrics to determine the
adequate level of service for each route
type and a process to take if levels are not
being met.
Objective 1.5
Provide coordinated transportation services between Collier and adjacent counties to support
workforce commutes to major employment centers and facilitate connections to both transit
networks in support of regional economic and community benefits.
Initiative 1.5.1
Identify high travel volumes
between Collier and adjacent
counties; develop regional
services for travel markets that
have high transit propensity and
support regional community and
economic benefits, including
Immokalee and East Naples
communities.
Ongoing
Since the inception and as a result of the
success of the LinC Route connecting Lee
and Collier County, discussions have
occurred regarding a secondary route. CAT
and the Collier MPO are working to fund a
regional transportation study that will look
into these areas.
Complete Regional
Study by 2024.
Initiative 1.5.2
Coordinate with LeeTran and
FDOT to identify funding for
expanded cross county public
transportation services.
Ongoing
CAT and LeeTran continue to have quarterly
meetings to discuss cross-county
transportation service and potential funding
for expansion of service.
Complete Regional
Study by 2024 and
pursue funding
recommendation
from the study.
34.A.2
Packet Pg. 784 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-8 | Page
Objective 1.6 Enhance transit services targeted at tourists, seasonal residents, and the workforce that supports this
market.
Initiative 1.6.1
Broadcast CAT television
commercials, radio
advertisements, digital
advertisements, and social
media advertising, monitor
ridership vis-a-vis marketing and
advertising efforts to determine
ridership increases attributable
to marketing efforts.
Ongoing
CAT is continuously evaluating the best
means of broadcasting initiatives and
promotion of services, radio ,social media
and digital advertising is consistently
published by our Marketing Coordinator.
Further effort is needed to monitor
ridership connected to marketing
campaigns.
2% increase in
ridership
attributable to
marketing and
advertising efforts.
Initiative 1.6.2
Develop CAT branded services
and amenities within the coastal
markets to better attract
ridership by visitors, seasonal
residents, and workers.
2024, 2029
CAT’s Beach Bus is a branded service
specific to fit the coastal theme. As services
associated with tourism branding will be a
key element. A local, on-island, trolley was
proposed for the residents in Marco Island,
but they were not supportive of the idea.
Brand routes that
are targeting
tourist.
Objective 1.7 Enhance awareness of CAT services and accessibility to service information for riders, workers,
residents, and visitors.
Initiative 1.7.1
Continue to leverage technology
applications to increase and
enhance awareness of CAT
services and to connect riders
with CAT services, including
enhancing the access to fixed-
route through the introduction
of mobility-on-demand service
to the system.
Ongoing, 2029
The rideCAT and planCAT apps are available
to riders to view current routes and bus
locations as well as buy and use tickets. The
Transit App is also available which allows
users to track the routes with additional
capabilities. MOD is still being investigated
for feasibility.
Implement MOD
software along
with MOD Service
to manage and
facilitate the use of
service.
Initiative 1.7.2
Obtain professional services for
a market study and
development of marketing
strategies and best practices to
increase awareness of CAT, CAT
services, CAT image, and
Partial
CAT initiated communications with a firm
for a market study and marketing strategies
in FY20, but the cost was not feasible at the
time. CAT however was able to rebrand the
website along with creating a mobile
application for using CAT services. Larger
Complete
Marketing
Strategies study by
2024.
34.A.2
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Collier Area Transit – Transit Development Minor Update 4-9 | Page
increase market share in terms
of model split ridership. This
effort should leverage use of
technology, social media,
traditional media, branding, and
develop and provide strategies
to attract interest in CAT to build
choice ridership and generally
improve the image of CAT as a
service.
marketing strategies will continue to be
explored.
Initiative 1.7.3
Continue to partner with the
Chamber of Commerce to
develop and disseminate
information and materials to
businesses, residents, visitors,
about the value of CAT services,
the benefits of riding CAT, and
information about how to access
and use CAT services.
Ongoing
In FY22, CAT has attended multiple public
outreach activities/events but further
coordination with the Chamber of
Commerce is required to distribute CAT
service information. A planned increase in
our corporate bus pass program advertising
may help complete this goal with more
outreach to the local businesses.
Develop material
to promote they
use of CAT geared
towards the
employer to be
completed by 2023
Initiative 1.7.4
Provide travel training for
persons interested in using the
CAT system.
Ongoing
CAT Travel Training is available to educate
riders on how to use the system whenever
requested.
Maintain CAT’s
website with the
latest information
regarding travel
training and
provide
information to
paratransit
passengers that
may be able to
utilized Fixed
Route services.
Initiative 1.7.5
Conduct outreach activities at
community events, schools, and
other organizations to teach
Ongoing
CAT staff has so far attended or hosted 6
events in FY22. Further outreach activities
are planned for the rest of the year.
Attend or host at a
minimum 6 events
34.A.2
Packet Pg. 786 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-10 | Page
students and the public how to
use CAT and the benefits of CAT
services.
through out the
year.
Initiative 1.7.6
Garner relationships with local
media and news outlets to keep
the community aware and
involved.
Ongoing
CAT created radio advertisements on local
radio stations and will continue to explore
further marketing strategies with local
media outlets.
Submit news
release to media
outlets to promote
service change and
events.
34.A.2
Packet Pg. 787 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-11 | Page
Goal 2 Increase the resiliency of Collier County, protecting our man-made and natural resources, by providing attractive and convenient
mobility alternatives that will reduce adverse carbon and environmental impacts within our communities.
Objective 2.1 Provide services and programs to reduce vehicle miles traveled within Collier County.
Initiative 2.1.1
Coordinate with FDOT
Commuter Services to
enhance and expand
carpool and vanpool
strategies and services to
connect workforce
communities with
employment locations
within the service area;
implement
recommendations from
current park-and-ride
study as funding is
available.
Ongoing Refer to Initiative 1.4.2
Refer to Initiative 1.4.2
Initiative 2.1.2
Coordinate with the
Naples Pathway
Coalition, the MPO
Pathways Advisory
Committee, and local
non-profit and/or for-
profit groups to expand
the use of bicycles as a
commute and mobility
option, including bicycle
share programs.
Ongoing
As bike sharing program discussions
have surfaced, CAT staff has been at
the table to coordinate as needed.
Collier County staff currently attends
the MPO’s Bicycle and Pedestrian
Advisory Committee and the
Congestion Management Committee
(CMC) meetings and encourages
accessible sidewalks and bus stop
improvements be added as part of
every project.
Attend MPO Committee
meeting including BPAC and
CMC.
Initiative 2.1.3
Coordinate with Collier
County Driver License
and Motor Vehicle
Service Centers to
promote CAT fixed-route
Recommend target
implementation in
2025
Develop promotional
material and meet with
DMV to be completed by
2025
34.A.2
Packet Pg. 788 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-12 | Page
services to persons
unable to obtain a
driver’s license or with
an unsafe and/or
inoperable vehicle.
Initiative 2.1.4
Broadcast CAT television
commercials, radio
advertisements, digital
advertisements, and
social media advertising,
monitor ridership vis-a-
vis marketing and
advertising efforts to
determine ridership
increases attributable to
marketing efforts.
Ongoing
CAT is utilizing digital media to reach a
more diverse audience rather than
commercial and radio advertisements
alone. Efforts need to be made to
determine impacts attributable to
marketing.
Complete Marketing
Strategies study by 2024.
Initiative 2.1.5
Develop partnerships
with employers and
major activity centers
(educational,
government, healthcare,
retail, residential,
commercial) to provide
education and
awareness of CAT
services and benefits,
and incentives to use
CAT services rather than
drive.
Ongoing
CAT is planning to increase awareness
of the corporate bus pass program,
which will reach out to major
businesses in the area with information
about our services and a special rate on
the monthly pass for large businesses.
Develop marketing material
for corporate bus pass
program. Distribute to all
the qualified employers by
2023.
Objective 2.2 Design mobility services to reduce environmental impacts.
Initiative 2.2.1 Transition fleet to
alternative fuels vehicles. 2023, Ongoing
CAT is required to develop an
electrification plan and will have to hire
a consultant to help them prepare this
Complete Electrification
Transition plan by 2023.
34.A.2
Packet Pg. 789 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-13 | Page
plan. Recommended implementation
date is 2023 in order to qualify for
future grant. In FY20 CAT applied and
was awarded the 5339 Bus and Bus
Facility Grant which include the
purchase of 2 Electric Vehicles.
Initiative 2.2.2
Transition to smaller
cleaner vehicles and
match service delivery to
demand by time of day
using a mobility on
demand strategy where
and when service area
and demand
characteristics warrant;
this may include
converting low
productivity fixed-route
service to mobility on
demand and/or
transitioning fixed-route
to mobility on demand at
certain times of the day.
2023, 2029
A smaller vehicle was purchased to
service Marco Island to match the
capacity requirements, the vehicle is in
use. CAT will continue to evaluate
routes to determine the need of vehicle
capacity. MOD has not been
implemented.
Complete Electrification
Transition plan by 2023.
Implement 1 MOD area
from the Implementation
Plan.
Objective 2.3 Improve resiliency for extreme weather events and changing environment.
Initiative 2.3.1
Use electric vehicles as
back-up power for
emergency facilities.
2023, 2024
In 2020 CAT was awarded the 5339 Bus
and Bus Facility Grant which includes
purchasing 2 Electric Vehicles to serve
as back-up power for emergencies.
Complete Electrification
Transition plan by 2023.
Initiative 2.3.2
Explore solar powered
canopies to energize the
maintenance building
and buses and provide
shade.
2024,2025
In 2020 CAT was awarded the 5339 Bus
and Bus Facility Grant which include
the purchase of solar panels to provide
electricity to the facility.
Complete the construction
of solar canopies by FY25
34.A.2
Packet Pg. 790 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-14 | Page
Goal 3 Build meaningful partnerships that increase awareness and education of and about mobility options
and increase the viability of mobility services to promote livability and enhance economic and social well-
being.
Objective 3.1 Develop marketing strategies to increase awareness of CAT services and to increase
ridership.
Initiative 3.1.1
Participate in local job
fairs and outreach/
partnerships with
employers to increase
knowledge about the
transit system and to
encourage use.
Ongoing CAT regularly participates in events to
promote Public Transit.
Participate in a minimum of
2 job/employer outreach
events.
Initiative 3.1.2
Develop marketing
materials and programs
to demonstrate the value
and role of transit as a
mobility option,
including benefits
accruing to personal
finances, access to
opportunities, and
reduction of regional
carbon emissions.
Ongoing
CAT developed a flyer describing the
benefits of utilizing Public
Transportation which included
economic, health and environmental
benefits.
Develop marketing
material.
Initiative 3.1.3
Distribute transit service
information and user-
friendly brochures to at
least 25% of businesses
within ¼-mile of existing
transit routes prior to
initiating the next TDP
Major Update.
2024
Develop marketing material
and distribute by 2024.
34.A.2
Packet Pg. 791 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-15 | Page
Initiative 3.1.4
Continue the CAT public
relations campaign,
including television,
radio, and social media
advertisements,
designed to promote
transit ridership and
sustainability.
Ongoing
CAT is utilizing digital media to reach a
more diverse audience rather than
commercial and radio advertisements
alone.
Use of social media, media
outlets, and radio to
disseminate information.
Initiative 3.1.5
Facilitate social media
tools and campaigns to
promote CAT awareness,
services, and benefits for
individuals, businesses,
organizations.
Ongoing
CAT is utilizing Facebook and Instagram
as social media tools to promote CAT
services.
Utilization of social media
ad placements to market
transit.
Initiative 3.1.6
Conduct an on-going
program of outreach and
education targeted at
governments,
employers, community
organizations,
community services,
healthcare services to
build and foster
partnerships to provide,
fund, and support
mobility services.
Ongoing
Event, Sales & Marketing Coordinator
manages all forms of social media to
reach out and communicate with the
public to provide information regarding
mobility services.
Develop marketing
strategies to target
different demographic and
programs by 2024.
Objective 3.2 Build partnerships for participation in discussions relating to proposed future development
and redevelopment.
Initiative 3.2.1
Continue to coordinate
and partner with LeeTran
to improve and expand
cross-county mobility
services to support
workforce travel demand
Ongoing
Quarterly meeting occurs between
Collier and Lee County to discuss
current routes and possible future
routes. Any schedule changes are
discussed to determine impact on
connection of the LinC route.
Participate in Quarterly
Meetings.
34.A.2
Packet Pg. 792 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-16 | Page
with a focus on
commuter express
routes, connecting
workers to employment,
and provide connections
strategically to the
transit networks in Lee
and Collier counties to
facilitate access to key
activity centers.
Initiative 3.2.2
Coordinate with FDOT
Commuter Services to
enhance and expand
carpool and vanpool
strategies and services to
connect workforce
communities with
employment locations
within the region;
identify properties for
park-and-ride lots in
areas with high mobility
demand as funding is
available.
Ongoing
Refer to Initiatives 1.4.2 and 2.1.1 Participate in quarterly
meetings.
Goal 4 Coordinate the development and provision of mobility services with local, regional, state planning
efforts and through public and private partnerships.
Objective 4.1 Coordinate integrated land use and transportation planning efforts to incorporate transit
needs into the development review and approval process.
Initiative 4.1.1
Work with Collier County
to implement
recommendations listed
in the Collier County
Transit Impact Analysis
(TIA).
2023
CAT will coordinate with County
Planning Division to pursue inclusion of
the recommended changes listed in the
TIA into the Collier County Land
Development Code and Growth
Management Plan as applicable.
Implement
recommendations from TIA
by 2023.
34.A.2
Packet Pg. 793 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-17 | Page
Initiative 4.1.2
Participate in planning
and development review
meetings to ensure that
county and city policies
support transit services
and funding needs.
Ongoing
Collier County receives notices of
upcoming development review
meetings and participates as required.
Participate in bi-weekly
meetings to review future
developments.
Initiative 4.1.3
Require local
governments and FDOT
to provide accessible
sidewalks, bus stops, and
other bus stop
improvements within
roadway projects and for
all new developments.
Ongoing
Collier County participated in the
development of the Master Mobility
Plan. The Plan looked at options to
reduce vehicle miles traveled, including
transit-oriented development design.
Staff will work to ensure that transit-
oriented design is incorporated into the
planning process.
Implement
recommendations from TIA
by 2023.
Initiative 4.1.4
Make transit and
mobility reviews a part
of the development and
redevelopment review
and approval process
within the county and
cities. Require the
development
community, as part of
the
development review and
approval process, to
follow guidelines on bus
stop siting and design,
land use, and roadway
design factors that affect
transit design; and to
coordinate with CAT for
transit services during
the development
Ongoing
Collier County monitors development
meetings and responds to any request
to review development. Staff continues
to work hard to become more involved
in the review process. CAT staff
currently attends bi-weekly meetings
with the Transportation Planning
Department.
Coordination with Transportation
Planning is needed to determine
whether adding a transit component to
traffic impact studies is feasible.
Implement
recommendations from TIA
by 2023.
34.A.2
Packet Pg. 794 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-18 | Page
process. Include CAT as a
reviewing agency within
the development review
and approval process.
Consider adding a transit
component to traffic
impact studies.
Initiative 4.1.5
Meet quarterly with staff
from the Collier County
Transportation
Engineering and Planning
departments to identify
upcoming utilities,
roadway, and /or
stormwater projects,
planning studies, and site
developments that will
affect the provision of
transit services.
Ongoing
CAT staff has a bi-weekly meeting with
Transportation Planning to discuss
upcoming Development projects. CAT is
notified of any roadway, utilities, and
or stormwater projects.
Meet monthly with
appropriate divisions.
Goal 5 Use technologies and innovations in service delivery to improve productivity, efficiency, reliability,
and cost-effectiveness of mobility services and operations.
Objective 5.1 Explore, monitor, test, and deploy technology applications to enhance mobility services,
increase awareness of CAT services, and ease of access to CAT services.
Initiative 5.1.1
Improve customer
information systems,
including website and
through directly curated
and through available
mobile applications, to
enhance availability of
and access to CAT service
information and trip
planning, to support
increased ridership.
Completed
Collier County continuously strives to
improve information systems. Already
in place are: A Mobile App and Website
functionality to display Real-time
arrival and departure per stop
information and also allowing riders to
buy tickets, view routes, and plan trips
for Fixed Route. CAT has developed
General Transit Feed Specifications that
were submitted to Google Transit and
approved. Passengers can plan their
Implement ITS initiatives
within the Implementation
Plan.
34.A.2
Packet Pg. 795 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-19 | Page
trip using Google Maps. A paratransit
app for Paratransit Service allowing
passengers to view and edit trips as
well as manage their account balance
on the app.
Initiative 5.1.2
Explore and acquire
cloud-based Software as
a Service (SaaS) and/or
Mobility as a Service
(MaaS) functionalities to
support mobility on
demand services, directly
operated and/or
operated through
contract or partnership,
to serve general public
and augment or replace
ADA paratransit services
where and when
warranted based on
costs, productivity, and
service quality.
2029
Implement MOD software
along with MOD service to
manage and facility the use
of service by 2029.
Initiative 5.1.3
Explore use of account-
based payment systems
to reload smart cards
and other fare media as
part of a SaaS or MaaS
platform and to facilitate
compatible fare policy
and fare technology with
LeeTran.
2029
The data and evaluation of the
paratransit mobile app, will allow us to
determine what is needed upon
implementation of MOD Service.
Implement ITS initiatives
within the Implementation
Plan by 2023
Initiative 5.1.4
Explore technology to
allow merchants and
employers to reduce
2023 CAT offers a corporate 30-Day Pass for
employers with more than 300
Implement ITS initiatives
within the Implementation
Plan by 2023.
34.A.2
Packet Pg. 796 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-20 | Page
fares for patrons and
employees using smart
cards and/or mobile pay
applications.
employees for a discounted rate. The
existing program is being evaluated.
34.A.2
Packet Pg. 797 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-21 | Page
Goal 6 Monitor and improve mobility service quality and service standards.
Objective 6.1 Develop ongoing processes to measure and monitor service quality.
Initiative 6.1.1
Use a Route Monitoring
System to examine
fixed-route services on
an annual basis and
make revisions to low-
performing services as
needed, including
transitioning to
mobility on demand
solutions where and
when warranted.
Ongoing
Routes are monitored regularly and updated
as needed when route performance is not
meeting desired standards. CAT previously
conducted a Comprehensive Operations
Analysis (COA) to examine existing service
and are acting on the recommended
improvements moving forward.
Annual review of route
performance and compare to
the established level of
service.
Initiative 6.1.2
Conduct a survey at
least every two years to
obtain passenger
information including
user demographics,
travel behavior
characteristics, transfer
activity, and user
satisfaction.
2022, 2024,
2026
Surveys are developed and distributed or
advertised as necessary. Surveys have been
created to pull a variety of information from
transit users.
Conduct passenger survey
every two years.
Initiative 6.1.3
Maintain an ongoing
public involvement
process to solicit and
assess input through
online reviews,
calls/comments cards,
discussion groups,
surveys, and CAT
booths at community
events.
Ongoing
CAT seizes every opportunity to solicit
information from the public at events. In
addition, CAT conducts frequent surveys to
evaluate the service provided as well as
soliciting suggestions/feedback.
Provide comment cards at all
events.
Maintain website to allow for
comments and suggests to
be submitted.
34.A.2
Packet Pg. 798 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-22 | Page
Initiative 6.1.4
Maintain an on-going
process for operators
to communicate transit
service comments and
suggestions to identify
passenger needs and
improve services and
service performance;
comments to be
reviewed monthly by
service planning and
operations.
Ongoing
Operators are available to make suggestions
and observations as they notice them. The
COA process incorporated operator
feedback into the route examinations and
service recommendations.
Conduct operator surveys to
obtain operational input
every two years.
Initiative 6.1.5
Manage the CAT fleet
of fixed-route vehicles
to maintain an average
fleet age of less than
seven years as funding
permits.
Completed/
Ongoing
Collier County replaces fixed-route vehicles
as they meet their useful life dependent
upon funding. The average age of the fleet is
5.
Maintain Fleet age of less
than seven years.
Initiative 6.1.6
Maintain an on-going
process for operators
to communicate
potential vehicle
maintenance problems
to be logged with the
preventative
maintenance program
to identify and
investigate problems
early.
Completed/
Ongoing
Collier County Fleet Management performs
scheduled maintenance activities for all
transit vehicles as required following the
preventative maintenance program. Drivers
conduct pre-and post-trip inspections on all
vehicles through the Zonar system and
supervisors report any issues to Collier
County Fleet Management. Fleet
Management addresses actual maintenance
problems before the bus leaving the
Operations facility.
Maintain inspection process
to allow for operator to
communicate concerns
regarding vehicles.
Goal 7 Maximize the use of all funding sources available, including through partnerships with businesses,
employers, and other institutions to increase and improve access to mobility services and mobility for
workers, residents, visitors.
Objective 7.1 Increase and expand revenue sources.
34.A.2
Packet Pg. 799 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-23 | Page
Initiative 7.1.1
Explore opportunities
for generating
advertising revenue on
and inside the buses.
Ongoing
Collier Area Transit has an adopted
Advertising Policy, the selling of advertising
commenced in FY15. Our Marketing
coordinator is in contact with advertisers.
Maintain advertising
program within the bus.
Modify program to allow for
wrapping vehicles by 23.
Initiative 7.1.2
Educate the general
public and local
decision-makers on the
importance of public
transportation and the
need for financial
support.
Ongoing
CAT educates the public and local decision-
makers on the importance of public
transportation and the need for financial
support at every opportunity.
Attend Board meetings and
MPO Board meetings to
discuss transit initiatives and
general services.
Initiative 7.1.3
Submit grant
applications available
through Federal, State,
local, and private
sources.
Ongoing
Grants are submitted as required. Annually submit FTA and
FDOT Grants.
Initiative 7.1.4
Annually seek to
identify and obtain
available alternative
revenue sources for the
provision of new and
improved transit
services.
Ongoing
CAT continuously searches for alternative
revenue sources for new and improved
transit services.
Evaluate Notice of Funding
Opportunities as they
become available.
Initiative 7.1.5
Serve on and
coordinate with the
Collier County Tourist
Development Council
(TDC) and to explore
the potential for using
tourist development
tax revenue to expand
and improve transit
service for Collier
No
Due to a lack of staff resources, this initiative
has not yet been implemented.
Serve on and coordinate with
the Collier County Tourist
Development Council (TDC)
by 2024
34.A.2
Packet Pg. 800 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 4-24 | Page
County’s tourists and
visitors, help enhance
awareness of CAT
services, develop
private-public
partnerships to design
and fund transit
services that serve
visitors and employees.
Initiative 7.1.6
Explore opportunities
to leverage and
enhance share of
funding from existing
taxes and fees to be
assigned to transit.
Explore means to
secure impact fees,
development fees, and
new taxes to be
secured for supporting
transit, maintenance,
and expansion of
transit services.
Partial
Refer to Initiative 4.1.1 Refer to Initiative 4.1.1
Initiative 7.1.7
Use a 501(c)(3) that
allows persons to
donate funds to CAT for
the purpose of
“adopting a shelter” or
“adopting a rider.”
2024
There is a current provision for interested
parties to participate in an “Adopt a Bench”
program but the program will have to be
enhanced and the opportunity for receive
funding from a “Friends of CAT” group will
have to be explored.
Modify advertising program
to allow funds to be
accepted via an
establishment of 501(c)(3).
By 2024.
34.A.2
Packet Pg. 801 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-
Collier Area Transit – Transit Development Minor Update 5-1 | Page
FINANCIAL PLAN
This section of the TDP presents the financial plan consisting of the capital and operating costs and
revenues associated with maintaining the existing system (status quo) and with the implementation of
the 10-year Needs Plan. The financial plan is a planning tool utilized to quantify the cost of service and
related capital enhancements but does not represent a commitment of funding or a requirement to
provide any identified service/project in the year shown.
There have been no commitments from local, state, federal, or other sources to increase transit funding
levels over the proposed amounts identified in the Collier County Fiscal Year (FY) 2022 Adopted Budget.
Based on currently identified funding, existing service levels and capital improvements are planned
through the first nine years of this Annual Progress Report, with needs-based improvements being added
to the tenth year. All improvements included in the tenth year related to addressing the transit needs will
require new revenue sources.
Numerous assumptions were made to project public transportation costs and revenues for this TDP
planning timeframe of FY 2023 through FY 2032. The assumptions made for operating and capital costs
and revenues are based on a variety of factors, including NTD data, trend data, operating characteristics,
planning documents, the FDOT Work Program, the Collier MPO Transportation. The only difference
between the table in this update and the tables contained in the Major TDP is the addition of a new 10th
year utilizing the assumption noted.
Transportation Improvement Program (TIP) FY 2022 - 2026, staff correspondence, and the Collier County
FY 2022 Adopted Budget. These assumptions are summarized below.
Cost Assumptions
Operating
Numerous cost assumptions were made to forecast transit costs for 2023 through 2032. These
assumptions are based on a variety of factors, including service performance data from CAT and
information from other recent Florida TDPs. These assumptions are summarized as follows:
• Annual operating costs for fixed-route and paratransit services are based on the most recent
validated NTD data. These costs include the cost to operate and maintain existing services and
facilities, such as administrative buildings, maintenance facilities, and transit hubs.
• An annual inflation rate of 1.89% was used for all operating cost projections, based on the average
Consumer Price Index (CPI) historical data from 2012–2021.
• Annual operating costs for future service enhancements are based on the projected annual
service hours and cost per revenue hour of $91.92 for fixed-route service and $50.41 for
paratransit service (both in FY21).
• Implementing the new route alignments represents increased levels of service in improvements
such as Route 14, Route 19/28, and Route 23 with no additional costs.
34.A.2
Packet Pg. 802 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Collier Area Transit – Transit Development Minor Update 5-2 | Page
• As ADA paratransit service is not required for express routes or MOD, it is assumed that any
express and MOD would not require complementary ADA paratransit services if implemented.
Capital
Several assumptions were developed to project the costs for capital needs identified previously and are
summarized as follows:
• New vehicles planned to be purchased include those necessary to replace vehicles within the
existing fleet that have reached the end of their useful life and vehicles to implement the new
service.
• Vehicles are assumed to cost $495,000 for fixed-route bus and $82,600 for paratransit cutaway
vehicles, based on information provided by the CAT. Twenty-nine fixed-route vehicles and 58
paratransit vehicles will need to be purchased between 2020 and 2030.
• An annual growth rate of 1.89% was used for capital cost projections, based on average CPI
historical data from 2012 to 2021.
• A 20% spare ratio was factored into the vehicle replacement and expansion schedule.
• The useful life for motor bus replacement is assumed to be 12 years. The useful life for paratransit
vehicle replacement is assumed to be 7 years.
• The CAT FY 22/23 budget estimates 1% Enhancement Shelter Rehab to be $45,000. Bus shelter
expenses were assumed at the FY 2022Collier County Government Requested Budget for the first
fiscal year but thereafter based on the cost to construct 10 shelters annually to be consistent with
the ADA Assessment Plan, with an annual inflation rate of 1.89%.
• Technology costs for Avail replacement, APCs, annunciators, onboard information media, and
farebox replace were obtained from the draft budget, “proposals received.
Revenue Assumptions
Revenue assumptions for fixed-route service are based on information from several State and local
agencies. Assumptions for different revenue sources, including annual operating revenues from existing
federal, state, and local sources, are based on the FDOT Adopted Five-Year Work Program (FY 2023–2027),
the CAT FY 2021 TDP Annual Progress Report, and the Collier County Government FY 2022 Requested
Budget. The distribution of 10-year operating revenues included in the 10-year Cost Feasible
Local revenues for CAT are anticipated to increase at a moderate rate of 1.8% annually starting in 2023.
Under this plan, there are no new local revenue sources in the 10-year period.
• Federal Grants 5307 and 5311 for operating assistance from FY 2021–FY 2025 reflects FDOT
Adopted Work Program FY 2023–2027 for Collier County; an annual growth rate (1.89%) is applied
after FY 2022, to reflect 10-year average CPI increase to the revenue source.
• Federal and State grant 5305 funds for planning was based on the FDOT Adopted Work Program
FY 2023–2027 for Collier County.
34.A.2
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Collier Area Transit – Transit Development Minor Update 5-3 | Page
• Projected FDOT Block Grant revenues for 2023–2027 were obtained from the FDOT Adopted
Work Program FY 2023–2027 for Collier County. A conservative annual growth rate of 1.89% was
used to increase these revenues and thereafter were based on a 10-year average CPI. Projected
fare revenues for existing services are based on FY 2019 YTD Route Statistics data provided by
CAT, with a conservative 1.8% annual growth rate applied.
• Projected local contributions were obtained from the FDOT Adopted Work Program FY 2023–
2027 for Collier County. A conservative annual growth rate of 1.89% was used to increase
revenues and thereafter was based on a 10-year average CPI.
• Based on vehicle information provided by CAT staff, a total of $15.9 million in capital funds was
assumed in the 10-year plan to fund the existing fixed-route bus replacement program and $4.5
million for paratransit vehicles.
• New State Block Grant – The formula to allocate Block Grant funds is based on three components:
population of service area, ridership, and revenue miles. Block grant revenues are approximate
based on information provided by FDOT’s Public Transit Office. It is assumed these revenues will
increase when implementing new/expanded transit services, two years after the start of
new/expanded services.
• FTA Section 5307 – Revenues are based on federal formula funding criteria such as increased
ridership and passenger-miles. Funding levels are subject to change due to transit performance
relating to route revenue miles, passenger trips, and the performance of the whole system. For
expansion to existing routes and new services, it is assumed these revenues will increase and
would be realized two years from year of service expansion or new services.
• The detailed 10-year Cost Feasible Finance Plan is presented in Table 5-2. Table 5-2 includes all
services, facilities, and capital, existing and proposed, that is within the fiscal capacity of existing
revenue streams.
There are several projects identified through the TDP process that have no funding allocated for its
implementation. Annually, the Transit Staff presents a list of those unfunded projects to the Metropolitan
Planning Organization (MPO) so that if funding is identified these projects can be considered for funding.
Table 5-1 shown below, is the updated list of unfunded transit priorities approved by the MPO Board on
April 8, 2022 .
Additional revenue sources will be required to balance the funding needs with the costs of the
improvements. Actual revenue to fund the alternatives may be secured for these activities from any
individual or combination of local, state, and federal sources, private contributions, or innovative
financing techniques. When revenue is secured, staff can proceed with the implementation of any listed
service or improvement.
34.A.2
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Collier Area Transit – Transit Development Minor Update 5-4 | Page
Table 5-1
2022 Transit Priorities
Improvement Category Ranking Implementation
Year
Annual
Cost
3-Year
Operating
Cost
10-Year
Operating
Cost
Capital
Cost
Maintenance and Operations
Facility Replacement
Transit Asset
Management
(TAM)
1
2025
$
-
$-
$
-
$7,900,000
Administration/Passenger
Station Roof Replacement
Transit Asset
Management
(TAM)
2
2022
$
-
$-
$
-
$357,000
Route 15 from 90 to 45
minutes
Increase
Frequency
3 2023 $163,238 $489,715 $1,632,384 $503,771
Route 11 from 30 to 20
minutes
Increase
Frequency
4 2023 $652,954 $1,958,861 $6,529,536 $503,771
Route 12 from 90 to 45
minutes
Increase
Frequency
5 2023 $282,947 $848,840 $2,829,466 $503,771
Route 16 from 90 to 45
minutes
Increase
Frequency
6 2024 $156,105 $468,316 $1,561,054 $503,771
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
7
2023
$
-
$-
$
-
$520,000
Route 14 from 60 to 30
minutes
Increase
Frequency
8 2024 $243,915 $731,744 $2,439,146 $512,698
Site SL-15 Creekside Park and Ride
9
2024
$
-
$- $
-
$564,940
Beach Lot Vanderbilt Beach
Rd Park and Ride
10
2024
$
-
$- $
-
$2,318,200
Route 17/18 from 90 to 45
minutes
Increase
Frequency
11 2024 $258,550 $775,649 $2,585,495 $503,771
Route 13 from 40 to 30
minutes
Increase
Frequency
12 2024 $83,712 $251,135 $837,115 $512,698
New Island Trolley New Service 13 2025 $551,082 $1,653,246 $5,510,821 $864,368
Study: Mobility on Demand Other
Improvements
14 2025 $
-
$- $
-
$50,000
Study: Fares Other
Improvements
15 2025 $
-
$- $
-
$50,000
Support Vehicle -
Replacement
Transit Asset
Management
(TAM)
16
2024
$
-
$-
$
-
$30,000
New Bayshore Shuttle New Service 17 2026 $201,000 $602,999 $2,009,995 $531,029
Support Vehicle -
Replacement
Transit Asset
Management
(TAM)
18
2025
$
-
$-
$
-
$30,000
Radio Rd Transfer Station Lot Park and Ride
19
2027
$
-
$- $
-
$479,961
34.A.2
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Collier Area Transit – Transit Development Minor Update 5-5 | Page
Beach Lot Pine Ridge Rd Park and Ride
20
2027
$
-
$- $
-
$2,587,310
Immokalee Rd - Split Route
27 creating EW Route
Route
Network
Modifications
21 2028 $189,885 $569,654 $1,898,846 $550,016
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
22
2027
$
-
$-
$
-
$525,000
Collier Blvd - Split Route 27
creating NS Route
Route
Network
Modifications
23 2028 $189,885 $569,654 $1,898,846 $550,016
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
24
2027
$
-
$-
$
-
$525,000
New Route 19/28 - Extend
Hours to 10:00 PM
Service
Expansion
25 2028 $29,288 $87,863 $292,876 $0
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
26
2027
$
-
$-
$
-
$525,000
Route 24 - Extend Hours to
10:00 PM
Service
Expansion
27 2028 $30,298 $90,893 $302,976 $0
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
28
2027
$
-
$-
$
-
$525,000
Goodlette Frank Rd - Split
Route 25 creating NS Route
Route
Network
Modifications
29 2028 $183,805 $551,416 $1,838,052 $550,016
MOD – North Naples New Service 30 2030 $81,723 $245,169 $817,230 $81,961
New Autonomous Circulator New Service 31 2030 $52,411 $157,232 $524,105 $569,681
MOD – Marco Island New Service 32 2030 $108,912 $326,736 $1,089,119 $81,961
MOD – Golden Gate Estates New Service 33 2030 $163,446 $490,338 $1,634,460 $81,961
New Naples Pier Electric
Shuttle
New Service 34 2030 $82,213 $246,638 $822,125 $569,681
MOD – Naples New Service 35 2030 $193,889 $581,666 $1,938,887 $81,961
COSTS AND REVENUES SUMMARY
Table 5-2 provides a balanced status quo operating budget based on the best financial data available to
project future year costs and revenues. New funding would be required to realize any service or
improvement beyond maintaining the current level of service. Nevertheless, operating and capital costs
for the Needs Plan have been prepared in the event that additional funding is identified. The financials
for the Needs Plan is identified in Table 5-3.
34.A.2
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Collier Area Transit – Transit Development Minor Update 5-6 | Page
Table 5-2 – Status Quo Financial Plan
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Collier Area Transit – Transit Development Minor Update 5-8 | Page
Table 5-3 – Needs based Financial Plan
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Collier Area Transit – Transit Development Minor Update 5-9 | Page
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Collier Area Transit – Transit Development Minor Update 5-1 | Page
34.A.2
Packet Pg. 811 Attachment: Agenda & Backup PTAC 05-17-22 R (22392 : Public Transit Advisory Committee - PTAC 05-17-22 "No Quorum")
Name Home Phone
Appt'd Exp. Date Term
DateRe-appt 2ndExpDate 2nd Term
Work Phone
Public Transit Advisory Committee
06/09/20 03/22/21
3/23/21 3/22/24
9 mos.
3701 Pleasant Springs Dr.
none
3
3 Years
District:
Category:
Mr. Devon Browne
Naples, FL 34119
(404) 825-1228
E-Mail:devon@parhamadvisors.com
05/14/13 07/16/16
04/12/22 03/22/25
3 Years
3 Years() 877-2400
( )
( )
03/12/19 03/22/22
04/12/22 03/22/25
3 Years
planning professional
5
3 Years
District:
Category:
(703) 403-7862
Mr. John DiMarco, III
2978 Poplar Street
Naples, FL 34112
E-Mail: jdm111@icloud.com
District: 4
Category: Transit Rider
Vacancy
E-Mail:
District:
Category:
Mr. James Caton
5314 Chesterfield Dr.
Ave Maria, FL 34142
E-Mail: jmcaton@gmail.com
10/23/18 03/22/21
06/08/21 03/22/24
2.5 Years
8366 Rimini Way
District School Board of Collier County
1
3 Years
District:
Category:
Ms. Sonja Lee Samek
Naples, FL 34114
( ) 537-0333
() 377-4779
E-Mail:sameks@collierschools.com
Friday, April 15, 2022 Page 1 of 3
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Name Home Phone
Appt'd Exp. Date Term
DateRe-appt 2ndExpDate 2nd Term
Work Phone
Public Transit Advisory Committee
03/10/20 03/22/23 3 Years
148 Cheshire Way
none
2District:
Category:
Mr. Peter Berry
Naples, FL 34110
(860) 796-7485
E-Mail:peter@berrytwo.com
03/22/25 3 Years
Transportation/Planning Professional
District:
Category:
VACANT VACANT
Naples, FL 34114
E-Mail:
Friday, April 15, 2022 Page 2 of 3
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Name Home Phone
Appt'd Exp. Date Term
DateRe-appt 2ndExpDate 2nd Term
Work Phone
Public Transit Advisory Committee
The Public Transit Advisory Committee was originally established as an ad hoc committee on
February 26, 2013, by Resolution No. 2013-50, to make recommendations to the Board of
County Commissioners in matters related to transit policies, issues, programs and plans to
provide mass transit services to the citizens of Collier County. On March 22, 2016, the BCC
adopted Ordinance No. 2016-07, which converted the committee from an ad hoc to a regular
advisory committee, and reduced the membership from 9 to 7 members. Members of this
committee shall include one representative designated by the District School Board of Collier
County and, if possible, include representatives from large employers, health care related
services, social services and transportation and planning professionals. At least two
representatives shall be passengers of the system. Terms are three years.
cc: Tessie Sillery 252-5840
Omar DeLeon 252-4996
Michelle Arnold, Director - Public Transit & Neighborhood Enhancement: 252-3841Staff:
FL STAT:
Friday, April 15, 2022 Page 3 of 3
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