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Agenda 04/26/2022 Item #16F 1 (Tourism Development Tax Grant Deadline)04/26/2022 EXECUTIVE SUMMARY Recommendation to approve the change of the Tourism Development Tax Grant deadline from April 12, 2022, to April 29, 2022, at 5 pm. OBJECTIVE: In an effort to provide applicants sufficient time to apply for consideration of FY ’23 Tourist Development Tax (TDT) Grants it is proposed that the application deadline be extended to April 29, 2022. CONSIDERATIONS: TDT grants are intended to generate overnight visitation and economic impact to the destination through advertising, exhibitions, and activities that promote tourism ideally during shoulder seasons. Any change in the application deadline will have a direct correlation upon the review and approval timelines and thus the date when the applicant is notified of their Grant approval. While aggressive efforts will be taken to expedite the process, certain steps and official review dictate some of the timelines (i.e. TDC and BCC scheduled meetings for approval). As many of the applicants are applying for initiatives that will begin as soon as October 1, 2022 they require ample notice of commitment in order to plan, execute and promote the event itself in order to promote tourism and intent to visit the destination. Attached is a document that estimates the corresponding impact upon ti meline changes and estimated marketing and communications timing once the applications are received. A significant amount of grant applications is expected to relate to the Hispanic Arts Festival advertising and exhibitions. The first main exhibition of the festival occurs in October, so it is important that the timeline allow the partner organizations working on the activities for October to have the proper planning and implementation of the advertising campaigns for that portion of the festival. FISCAL IMPACT: There is no fiscal impact associated with the approval of this item. Funding for TDT grants is budgeted annually within TDC Funds 184, 193 and 195. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the change of Tourism Development Tax Grant submission deadline from April 12, 2022 to April 29, 2022 at 5 pm. Prepared By: Paul Beirnes, Tourism Director; John Melleky, Arts and Culture Manager ATTACHMENT(S) 1. Copy of Grant Timeline BCC (PDF) 16.F.1 Packet Pg. 1195 04/26/2022 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.1 Doc ID: 21956 Item Summary: *** This item continued from the April 12, 2022, BCC Meeting Agenda. *** Recommendation to approve the change of the Tourism Development Tax Grant deadline from April 12, 2022, to April 29, 2022, at 5 pm. Meeting Date: 04/26/2022 Prepared by: Title: Sr. Operations Analyst – County Manager's Office Name: Geoffrey Willig 04/13/2022 3:55 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 04/13/2022 3:55 PM Approved By: Review: Tourism Geoffrey Willig Stage 1 Review Skipped 04/13/2022 3:54 PM Corporate Business Operations Geoffrey Willig Stage 1 Review Skipped 04/13/2022 3:54 PM County Attorney's Office Geoffrey Willig Level 2 Attorney Review Skipped 04/13/2022 3:54 PM Tourism Paul Beirnes Director Completed 04/13/2022 4:01 PM County Attorney's Office Geoffrey Willig Level 3 County Attorney's Office Review Skipped 04/13/2022 3:54 PM Office of Management and Budget Geoffrey Willig Additional Reviewer Skipped 04/13/2022 3:54 PM Growth Management Operations Support Geoffrey Willig Additional Reviewer Skipped 04/13/2022 3:54 PM Office of Management and Budget Geoffrey Willig Level 3 OMB Gatekeeper Review Skipped 04/13/2022 3:54 PM County Manager's Office Dan Rodriguez Level 4 County Manager Review Completed 04/19/2022 1:59 PM Board of County Commissioners Geoffrey Willig Meeting Pending 04/26/2022 9:00 AM 16.F.1 Packet Pg. 1196 New TDT Grant Timeline Scenarios Step Mar 28 deadline April 12 deadline April 29 deadline May 27 deadline June 30 deadline June 30 if no Jul/Aug meetings Grant Deadline 28-Mar 12-Apr 29-Apr 27-May 30-Jun 30-Jun Grant Review to Committee 30-Mar 14-Apr 3-May 1-Jun 5-Jul 5-Jul Grant Review by Committee Mar 31 - Apr 7 Apr 15 - 22 May 4 - 11 June 2 - 9 Jul 5 - 12 Jul 5 - 12 Committee Summary Complete 11-Apr 28-Apr 13-May 13-Jun 15-Jul 15-Jul Process and Review Grants Complete 11-Apr 28-Apr 13-May 13-Jun 15-Jul 15-Jul TDC Agenda Publish 18-Apr 16-May 16-May 20-Jun 18-Jul 18-Jul TDC Approval 25-Apr 23-May 23-May 27-Jun 25-Jul 25-Jul BCC Approval 10-May 13-Jun 13-Jun 12-Jul Aug 16 (absentia)13-Sep Notify Recipients May 3rd week Jun 3rd week Jun 3rd week Jul 3rd week Aug 3rd week Sep 3rd week Contract Signed Jun 1st week Jul 1st week Jul 1st week Aug 1st week Sept 1st week Oct 1st week Insurance docs Jul 1st week Jul 2nd week Jul 2nd week Aug 2nd week Sept 2nd week Oct 2nd week Communication Campaign Partner and CVB Aug - Oct Sep - Oct Sep - Oct Sep - Nov Oct - Dec Nov - Jan Tourist Plans Their Trip Aug - Oct Sep - Oct Sep - Oct Sep - Nov Oct - Dec Nov - Jan Festival Start Oct Oct Oct Oct Oct Oct 16.F.1.a Packet Pg. 1197 Attachment: Copy of Grant Timeline BCC (21956 : Change of the Tourism Development Tax Grant