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TDC Agenda 03/28/2022COLLIER COUNTY Tourist Development Council AGENDA March 28, 2022 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. March 2022 Collier County Tourist Development Council Page 2 Printed 3/22/2022 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. February 28, 2022 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 1. Recommendation to approve a Work Order in the amount of $5,395.00 to Ardaman & Associates, Inc., under Contract No. 18-7432-TE for professional geotechnical analysis of beach fill material from the Wiggins Pass and Doctors Pass Dredge 2021- 2022 project and make a finding that this expenditure promotes tourism. (Fund195, Project No. 80288 & 90549). 7. New Business A. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2023-2024 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). B. Recommendation to approve a proposal by CSA Ocean Sciences, Inc., to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2022 for time and materials not to exceed $286,067.27 under Contract No. 17-7188 and make a finding that this item promotes tourism (Fund 195, Project No. 90033). March 2022 Collier County Tourist Development Council Page 3 Printed 3/22/2022 C. Tourist Development Council (TDC) to review and make a recommendation on the application by Susan Becker for the appointment of an additional term upon the Tourist Development Council. D. Tourist Development Council (TDC) to review and make a recommendation on the application by Edward Olesky for the appointment of an additional term upon the Tourist Development Council. 8. Old Business 9. Marketing Partner Reports A. Part 1 1. Marketing Partner Report Part 1 B. Part 2 1. Marketing Partner Report Part 2 10. Council Member Discussion 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - April 25, 2022 14. Adjournment 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: February 28, 2022 TDC Meeting Minutes Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/16/2022 10:24 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/16/2022 10:24 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/16/2022 10:24 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/17/2022 8:58 AM Tourism Kelly Green Stage 1 Review Completed 03/17/2022 11:20 AM Tourism Paul Beirnes Director Completed 03/17/2022 11:24 AM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/18/2022 10:08 AM County Attorney's Office Colleen Greene Attorney Review Completed 03/21/2022 2:53 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 4.B.1 Packet Pg. 4 February. 28, 2022 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 28, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Amanda Cox Susan Becker Kathleen Brock Ed “Ski” Olesky Jared Grifoni (via Zoom) Nancy Kerns Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Digital & Social Media Coordinator, County Tourism Andy Miller, Coastal Zone Manager Melissa Hennig, Reg’l Mgr., Beach & Water, Parks & Recreation Dept. Amber de Lisser, Account Director, Paradise Advertising Michelle Kelly, Lou Hammond Group (via Zoom) Joseph St. Germain, President, Downs & St. Germain Research Group Joe Taylor, director of Client Services, Paradise Advertising Enriqueta Balandra, Project Manager, Miles Partnership (via Zoom) 4.B.1.a Packet Pg. 5 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman Solis called the meeting to order at 9:00 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. Chairman Solis then asked for a moment of silence for those in Ukraine. 3. Roll Call A quorum was established by those members present in the board room. Mr. Beirnes noted that Beth Petrunoff is a new member who is rotating into the seat vacated by Michael McCabe. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Beirnes announced one change, 6.B.1 will be heard under New Business as 7.B. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting Jan. 24, 2022 Mr. Beirnes said there had been a prior change to the agenda and asked if there were others. Ms. Kerns noted that her name was misspelled several times and that Deputy County Manager Amy Patterson’s name should be added to page 1. Ms. Kerns made a motion to approve the agenda with the above change, and the Jan. 24, 2022, minutes with a prior change and the changes she referenced. Second by Ms. Becker. The motion was carried unanimously, 7-0. [Mr. Oleski joined the meeting at 9:06 a.m.] Mr. Clark made a motion to allow Mr. Grifoni to attend the meeting remotely. Second by Ms. Cox. The motion carried unanimously, 8-0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities (Moved to 7.B) C. Tourism Division 4.B.1.a Packet Pg. 6 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 3 None 7. New Business A. Recommendation to authorize the necessary budget amendment to reallocate funds in relation to Invitation to Bid (“ITB”) No. 21-7935, “Wiggins Pass and Doctors Pass Dredge 2021-2022,” in the amount of $2,197,180 and make a finding that this expenditure promotes tourism. (County-Wide Capital Projects Fund 301 / TDC Beach Renourishment and Pass Maintenance Fund 195, Project No. 80288 & 90549). Mr. Miller reported that: The County had received notices from boaters coming in and out of Wiggins Pass that the waters were getting shallower. The County held a Town Hall meeting at the marina in May and at that point, the County already had proceeded to hire a consultant for the dredge project because they knew they had to expedite permitting and design. The procurement package was put together, it was put out to bid last fall, they got bids in October and came to the CAC and BCC in December. The TDC did not hold a meeting that month, so they could not have it approved then. They need to receive approval from three boards to borrow money. They borrowed and received money from the general fund to expedite the process and this is a budget amendment to reimburse the General Fund. This project is well under way. Wiggins Pass work is expected to be completed within a week and work will then move on to Doctors Pass. This is a recommendation to authorize the necessary budget amendment to reallocate funds for ITB No. 21-7935, “Wiggins Pass and Doctors Pass Dredge 2021- 2022,” in the amount of $2,197,180, and to make a finding that this expenditure promotes tourism. Vice Chairman Hill asked if Wiggins Pass is dredged every year. Mr. Miller explained that dredging is typically done on a four-year cycle, with an interim dredge in between. The County dredged Wiggins Pass in 2020, but it was a very small dredge, and this is a major dredge. Vice Chairman Hill made a motion to reallocate funds of $2,197,180 in relation to ITB No. 21- 7935, “Wiggins Pass and Doctors Pass Dredge 2021-2022,” finding that the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously, 8-0. Ms. Becker asked about a beach homeowner on 11th Avenue South, who constructed a rope fence reaching out into the sand around his seagrass area. She hadn’t seen that done elsewhere and asked if it was a new policy. Mr. Miller said 11th Avenue South is by Naples Pier. If the erosion-control line, the boundary between state and private properties, is beyond the seagrass/sea oats area, it is probably allowed. He hadn’t seen it extend beyond the sand area. However, if the homeowner obtained permits to install the rope fence, it is allowed. He said he would look at it. B. Recommendation to approve a Collier County Tourist Development Council (TDC) Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2022 in the total amount of $36,970 within TDC Beach Park Facilities Fund (183) and to make the finding that the expenditure promotes tourism. 4.B.1.a Packet Pg. 7 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 4 Ms. Hennig said at last month’s meeting, members asked if they would need additional funds for cleanings at the beach. This is a $36,970 TDC grant for Beach Funds for extra cleanings at eight restrooms at five beach parks, an expenditure that will promote tourism. Ms. Cox agreed it was necessary and asked if this also involved additional trash receptacle pickup at those beaches. Ms. Hennig said it did not, but trash is a big issue at Tigertail Beach Park, so there’s another Dumpster there now. In addition, County staff works overtime during holidays to handle it. Ms. Cox asked that the County continue to look at whether this is enough funding as visitor numbers grow. She agreed this was necessary and that nothing promotes tourism more than a clean beach facility. Ms. Cox made a motion to approve the TDC Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2022 for $36,970 within the TDC Beach Park Facilities Fund (183) and found that the expenditure promotes tourism. Second by Mr. Olesky. The motion carried unanimously, 8-0. Ms. Becker commended the Op-Ed piece that County Parks Director Barry Williams wrote about the County Parks & Recreation Division’s 50th Anniversary, saying she wants others to know about it. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on the above digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an-as- needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Mr. Beirnes noted that the 3½-hour joint meeting with the BCC last month was well attended and he received calls from nearly all the BCC members, who said it was informative. A lot is going on in the world and he speaks every morning with German and U.K. representatives to monitor consumer and trade sentiment. Everything remains status quo. There is a real sense of reliance and demand keeps ticking up. Pent-up demand for travel in Europe remains and will be influenced by skyrocketing prices for fuel, which impacts airline flights. So far, there has not been an impact. He’s closely monitoring sentiment reports and speaking with Downs & St. Germain Research to determine if it impacts the domestic fly and drive markets. COVID and Omicron are the least of what they’re talking about lately. He introduced John Melleky, the Tourism Division’s new manager of Arts and Culture. Mr. Melleky said he’s been a resident for over six years and described his background: • Over 20 years in the nonprofit industry. • Most recently, he served on the development team at the Ringling Museum of Art in Sarasota, the State Art Museum of Florida. 4.B.1.a Packet Pg. 8 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 5 • In San Antonio, he was CEO of the Fiesta San Antonio Commission, a group of over 100 nonprofits that operate an 11-day festival featuring 110 events for 3.6 million attendees. • He worked with the Edison Festival in Fort Myers. • In Richmond, Virginia, he was a 17-year volunteer, including four years as chair, for the Richmond Christmas parade, which draws about 250,000 attendees. He wants tourists to know arts and culture is an important part of Collier County’s community. He’s already started working on TDC grants and sent a rollout email to organizations on Friday to let them know about the grant process. He’s planning a workshop so they can better understand the grant process. He’s also working with County Business Operations to create a seamless procedure. Grants are due on March 28. After that, he will return to present them to the TDC. Mr. Beirnes said the division is very excited to have Mr. Melleky, who has been working full speed since he began. They’ll be working on some new opportunities for the next fiscal year, including a Latin and Hispanic Arts and Culture Festival. He introduced Joe Taylor, who joined Paradise Advertising as director of Client Services and was in the audience. He will be one of the Tourism Division’s point people. He also introduced Marissa Baker, the manager of the Sports Complex. Ms. Baker said she’s the manager on the county side and works as a liaison with the operator, Sports Facility Management. She reported that: • The Ohio State versus Harvard men’s lacrosse this past weekend resulted in about 1,100 tickets presold and about 2,000 attendees. She noted there are many Ohio State alumni in the County. • Before the Ohio State game started, there were about 100-200 people eating at food trucks, a reggae band and other entertainment. • She noted that before the new operator was hired, she heard a complaint that not enough people know about the Sports Complex, so she plans to ramp up attendance and events. • The weekend of Feb. 19, the Sports Complex hosted the Weston Cup Soccer Tournament, a 200- team tournament that used Big Corkscrew Island Regional Park, North Collier Regional Park and Paradise Coast Sports Complex. She said it was one of the most smoothly run tournaments the County had in a long time. Upcoming events will be: March 20 — Notre Dame versus Yale women’s lacrosse, which already is talking about returning next year, and Michigan versus Marquette. This double-header is the first time the County has brought lacrosse to Southwest Florida. March 26 — Air Supply. The concert already presold about 1,000 tickets and she expects a large uptick in the weeks leading up to the concert. She told Mr. Melleky the Sports Complex also would be good for an arts and culture event. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group – Joseph St. Germain “Collier County Tourism Research – January 2022 Visitor Tracking and Economic Impact Study” Mr. Germain reported that: • Air travel is getting back to normal, pre-pandemic levels. 4.B.1.a Packet Pg. 9 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 6 • Government policies are changing. New York City is about to drop its mask and vaccine mandates, which means NYC is much more of a competitor. • January metrics were astounding, especially the average daily rate. • There’s a continued return of the international and non-Florida visitors, compared with previous years. • There were many first-time visitors and more families. • Average daily rates were up over $100 from a year ago and up almost $100 from two years ago, pre-pandemic levels. • ADR increased. • Visitation market share for Florida in January 2021 was over 40%. This January, it was only 16%. That means Collier County is getting more diverse visitors, international and domestic. • The percentage coming for business trips is up slightly. • Most visitors are planning cycles in the one- to two-month range. • Nearly three of 10 visitors went to the County’s site to plan trips. • “Vacation getaway” remains the No. 1 reason for visiting, but “business” represented about 10% of visitors. • “Beaches” continue to be the No. 1 reason for choosing the area. • The percentage who flew here is up significantly, including international visitors. • Visitors who flew in from Fort Lauderdale and Miami also are up. • The top advertising source visitors noticed was social media. • The travel party size was larger, with more families. • People are more open to first-time experiences and nearly half of overnight visitors were first- time visitors in January. • Median age was down slightly. • Median income went down because there are some younger families. • What people have in savings is slowly going away as pent-up demand dissipates. • The average night stay was significantly longer. There were fewer visitors in January compared with 2019, but there were more room nights and more spend-per-trip because visitors are staying longer. • People said they would recommend the area 100%, which he doesn’t see often. • Value for the travel dollar was 8.8 on a 10-point scale, which is significant. Vice Chairman Hill said it was interesting to see that half of all visitors are staying in vacation rentals, versus hotels and motels, 47%. He said the County needs to look at that and understand it. Mr. Germain said they’d continue to monitor that, but it’s a trend they’re seeing in Lee, Sarasota and Charlotte counties, as well. The percentage of people staying in vacation rentals has gone up significantly. Ms. Cox said she was struggling to reconcile the decreased median household income with the impressive ADRs and longer stays. She called them counter-intuitive and asked if they could be chalked up to revenge-travel sentiment. She asked what his thoughts were. Mr. Germain said they’re seeing that elsewhere. Families may be taking a trip to Collier County instead of an international trip they saved up for. That’s one of the theories they have after putting data points together. He noted they can’t determine everything from data-tracking studies. Vice Chairman Hill asked about the demographic for vacation rentals. Ms. Brock asked how many vacation rentals are being reported and contributing taxes. 4.B.1.a Packet Pg. 10 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 7 Mr. Germain said DBPR reports 25%, but it could be as high as half because not enough data is available. Chairman Solis said the new vacation rental ordinance will help provide more accurate numbers. Ms. Brock said Chokoloskee and Plantation Island (unincorporated Collier County) are not included in the Everglades City metrics, but should be included because Everglades tourism advertising includes those areas. RV parks also may not be included. She noted that the report numbers don’t match what she knows is happening. Since Hurricane Irma, many properties have been purchased by LLCs and she believes most are vacation rentals. She noted the report listed 14 for Everglades City, but she knows it’s in the triple digits. Mr. Beirnes reported that the Tourism Division enters various award competitions each year and they’ve been notified that they won a Gold Awared and two Bronze Awards from the HSMAI Adrian Awards. The Gold Award was for the County’s 2021 recovery campaign, which involved COVID recovery. One Bronze Award was TV advertising and the other was for recovery advertising. He noted that those are huge international platforms. The County is now in the running for the Gold in Best-In -Class against others worldwide. Collier County will be accepting those awards at the end of March and will bring them to the TDC. He thanked everyone involved for their guidance, which helped win the awards. B. Paradise Advertising – Amber de Lisser “Advertising Report – Chicago and Canadian Winter Ad Campaigns 2022” Ms. De Lisser noted that she already provided the TDC with an overview and mockups of the different media that will be running for the winter campaign, specifically in Chicago and Canada, but the commercials and advertising are now ready. (Her presentation included photos, Chicago and Canadian TV commercials and radio clips.) • The Chicago campaign has multiple components that will run from January through February. • Weather-triggered billboards will be installed in Lincoln Park, River North and West Loop, all very affluent Chicago areas. • They will wrap Uber and Lyft cars; 40 cars over 10 weeks will be driving throughout Chicago, picking up passengers and creating a stir with photos of Collier County’s beautiful, iconic pier and beaches. • There are 30 “super-king size” bus wraps. “You deserve a little Florida right now.” • Ads targeting singles and families will be displayed at warming stations at train platforms in Chicago. • Chicago magazine, in conjunction with Visit Florida, is running a full-page co-op ad and advertorial. • “Only Paradise will do, Naples, Marco Island and the Everglades,” commercials ran on NBC, on The Today Show, the Olympics, and during prime time shows, such as Jimmy Fallon. • A radio endorsement by Robin Rock, a popular midday talk-show host. • A motorcade of 10 wrapped cars went through Chicago to promote the Paradise Coast. • Visitors to the website get custom content based on IP address. Canada ads run from February through April 3. • Canada ads target Ontario and Toronto. 4.B.1.a Packet Pg. 11 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 8 • Weather Network app ads. She noted that Canadians are obsessed with the weather and Collier County ads will run constantly. • Travel alerts. • Toronto Star ads; the newspaper has a strong digital presence. • They took advantage of Canadian borders opening in November so Collier County would be top- of-mind for Canadians looking to get away. • Streaming TV. • Four digital video boards in Toronto. • Social media campaign, “Only Paradise Will Do.” For the future, Third Street will be part of an upcoming destination shoot and there will be a focus on the millennial demographic. Ms. Becker noted that she saw lots of Chicagoans on Third Street in Naples recently. Ms. Cox asked if there was geo tracking by IP address on the landing page. Ms. de Lisser confirmed it is tracked and that visitors to the website are greeted with, “Hi, Canada!” or “Hi, Chicago!” Mr. Beirnes noted that Canadian numbers have shot up and that the County historically hadn’t focused on Canada before. On Nov. 8, border restrictions were relaxed and more airfares are being offered to serve RSW. He said Air Canada phones began ringing and the airline began positioning larger planes for this area. C. Lou Hammond Group – Michelle Kelly “National Public Relations Update – TDC Meeting – Services Conducted in January 2022” Ms. Kelly showed a PowerPoint presentation and reported: • Media impressions exceeded 315,000. • The cover of AFAR magazine, a January-February double issue that features “where to go next” contained a full page on the Ten Thousand Islands. The magazine’s readers are very affluent, with income exceeding $345,000. • Jacksonville Magazine’s December issue highlighted the Naples Botanical Garden’s STICKWORK exhibit. • Northeast Golf Magazine highlighted the area with a golf piece. • Most efforts focused on what’s new in 2022, highlighting the newest and latest attractions, exhibits, restaurants, hotel developments, etc. • A press release distributed nationally and regionally to top markets and in-state media spearheaded ongoing pitching efforts to bring stories to fruition or discuss media visits. • They capitalized on the warm weather destination by targeting cold markets. • When the campaign activation in Chicago was postponed due to a snowstorm, they emailed media that day to say, “While you’re staring out the window at white snow, we wish you could be trading it in for some white sand instead.” It got a lot of response in the Chicago and Toronto markets and will generate some media coverage. • The latest destination analysis report received this morning shows June and July will be peak travel months for Americans, who already are strongly looking ahead to spring-break bookings. • Wellness offerings: Americans want to limit their personal impact on the environment. Wellness and sustainability messaging and emphasis on those destination places will be crucial to upcoming pitches. • Animal encounters are a trend, so they are publicizing Shy Wolf Sanctuary, including its meditation and yoga with wolves. 4.B.1.a Packet Pg. 12 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 9 • Birding, marine therapy with dolphins, and fishing, etc., are being promoted as wellness offerings. • Next month, they will focus on sports-wellness activities, from golfing and fishing to the Sports Complex. • A Visit Florida collaboration involved pitching Florida distilleries and breweries, so they included the Everglades Distillers in Immokalee and incorporated several destinations in the Ten Thousand Islands. • They reviewed 2022 editorial calendars to determine what Collier County destinations and activities they could pitch. • Engagement and open rates with the monthly newsletters increased, as did communication with partners. • The newsletter, which was sent last week, included a brief survey for partners to provide feedback about specific training topics they’d like to hear about, such as LGBTQ-focused marketing tips. • They’re working with social media influencers and other feedback opportunities for contributors. • They have several media visits coming up, including Randy Gleason with Travel Awaits, a 55-plus digital lifestyle site with massive reach; blogger Jennifer Brommer; Paul Rubio will be producing a story for Palm Beach Media Group, which includes Palm Beach Illustrated, Naples Illustrated, Fort Lauderdale Illustrated and others. He’ll focus on Everglades attractions. • Upcoming articles will be published in Indulge magazine and two North Carolina regional lifestyle magazines, Upstate Lake Living and Charlotte Parent. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections – Paul Beirnes “Tourist Tax Collections – January 2022” Mr. Beirnes reported that: • Tourist Development Tax collections are astronomical, $11.6 million, which is $4.867 million over last year. • $2.3 million was collected in unincorporated Collier County, including Everglades City. • $1.3 million was collected from Marco Island. • He noted there were blind spots due to vacation rentals, but hotel rentals increased significantly. • There was a decrease in Realtor numbers. • The county will continue to monitor weaknesses. E. Miles Media – Enriqueta Balandra Paradise.com Web Analytics Report – January 2022 Ms. Balandra reported that: • There were 162,367 sessions and 138,359 users. • Both sessions and unique users showed year-over-year increases of over 74%. • Month-over-month was slightly down, about 4.5%, but there was better engagement from those users, with pages-per-session and average session duration both up 10%. • This year, paradisecoast.com started with a record volume, 162,367 sessions which exceeds all previous years dating back to 2017. • The top five geographic regions were: Florida, New York, Illinois, New Jersey and Georgia. • Top metro areas were: Fort Myers, Naples, Miami, Fort Lauderdale, New York, Tampa, Saint Petersburg, Orlando, Daytona Beach and Melbourne. • Signals of intent to travel. There were 1,104 guide orders and 504 newsletter signups, both of which are up month-over-month and year-over-year. 4.B.1.a Packet Pg. 13 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 10 • Book-direct number searches totaled 1,517, with duration for those using the app at 5.4 minutes. • There were 2,129 referrals to properties. F. County Museums – Paul Beirnes “Collier County Museums – January Visitors Report” Mr. Beirnes reported that: • There were 6,258 visitors in January, many of them County residents. • Just under 34% of visitors learned about the museum from internet research and the museum website. • Comments included: lots to see and read; I like the funny local stories; helps anchor the Everglades in something other than airboats. • Customer satisfaction was very strong, with 9.4 out of 10 saying they’d recommend the museum. • 89% of visitors said they would recommend the museum and its activities to a friend. Upcoming events: • Naples on the Golf – Naples Depot Museum, Jan. 14-May 30 • Pickle Ball Passion: From Bainbridge Island to Paradise Coast – Collier Museum at the Government Center, Feb. 1-May 7. • From the Fields to the Field, NFL players from Immokalee – Immokalee Pioneer Museum at Roberts Ranch, Feb. 1-April 23. • Courting Style: Women’s Tennis Fashions – Marco Island Museum, Feb. 1-March 16 • Rooted In Agriculture: From Pioneer Gardens to Cash Crops from the Swamp – Museum of the Everglades, March 1-May 28. 10. Council Member Discussion Ms. Cox said that one of the tourism partners mentioned that due to everything going on in the world now, Collier County is monitoring consumer sentiment. She noted that given the percentage of social media exposures, research shows the County is attracting people, so she wondered if influencers are pulling back because promoting a Paradise Coast vacation might seem insensitive. Mr. Beirnes said she was right, and he is cautious when pushing the Paradise Coast to European trade reps for that reason. He tries to gauge their sentiment when he speaks with them. He noted that the same thing occurred post-911, travel guilt. Ms. Becker said many people outside the area don’t know about the Sports Complex. Ms. Baker said they are now emailing updates about events. Mr. Beirnes noted that the Paradise Coast destination logo was painted on the field for the lacrosse games and thanked the Sports Complex management team for that. Chairman Solis said the prior Sports Complex management company experienced a real challenge during COVID, but Sports Facilities Co. has kicked it up a notch with its involvement, and that of FRLA (Florida Restaurant & Lodging Association). Vice Chairman Hill said the FRLA meeting was very well attended. Ms. Cox said she’d attended the Weston Cup and it was well organized. She’d like to see a subset of peak season, between President’s Day and Easter, from the Tourism Division partners and how that plays out on ADR. 4.B.1.a Packet Pg. 14 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) February. 28, 2022 11 Ms. Brock suggested promoting the entertainment events at the Sports Complex more. She noted that Everglades City looks at heads and beds, which is difficult to demonstrate due to its size and because there are so many visitors, over 600 a day taking airboat rides and going through the community. Are there other ways to analyze the impact Everglades City has on tourism, such as sales tax to see how many people they’re servicing? She wanted numbers on Everglades City and Chokoloskee, where people are coming through, but not necessarily staying overnight. There isn’t a lot of sales tax revenue for the locals. Chairman Solis said they could see if the state Department of Revenue has numbers. Mr. Beirnes suggested Zartico, a destination operating system that can track events and the number of unique visitors coming through. Vice Chairman Hill suggested asking the Everglades City Visitor Center. Ms. Brock said that doesn’t work because many people turn before they get to the City Visitor Center and head toward airboat locations. She expects visitors to increase once there’s a new Visitor Center. They need a way to direct people to the museum, which is closed on Sunday, the busiest day for Everglades City, a day that’s busier if Monday is a holiday. She knows the numbers the TDC receives do not represent the numbers Everglades City is servicing. Part of that is due to many people staying at Airbnbs, which aren’t easily trackable. She believed the number was at least 1,000 daily. Vice Chairman Hill said Everglades City will become more important for millennial travelers. 11.Tourism Staff Reports A. Director Submitted 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – 9:00 a.m. March 28, 2022 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:34 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes were approved by the Council on _________________, as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 15 Attachment: TDC 2-28-22 DRAFT Minutes (21711 : February 28, 2022 TDC Meeting Minutes) 03/28/2022 EXECUTIVE SUMMARY Recommendation to approve a Work Order in the amount of $5,395.00 to Ardaman & Associates, Inc., under Contract No. 18-7432-TE for professional geotechnical analysis of beach fill material from the Wiggins Pass and Doctors Pass Dredge 2021-2022 project and make a finding that this expenditure promotes tourism. (Fund195, Project No. 80288 & 90549). OBJECTIVE: To obtain a geotechnical analysis of beach fill material placed on Barefoot Beach, Delnor Wiggins State Park Beach, and Lowdermilk Park Beach for submittal to the Florida Department of Environment Protection (FDEP) as required by a condition of FDEP permit 0142538-008-JC. CONSIDERATIONS: The Wiggins Pass and Doctors Pass Dredge 2021-2022 project was awarded to Waterfront Property Services, LLC d/b/a Gator Dredging at the December 14, 2021, Board of County Commissioners Wiggins meeting (Item 11.C). Construction began on December 27, 2021, and is anticipated to be completed by April 26, 2022. As a condition of FDEP permit 0142538-008-JC, sediment testing and Quality Assurance / Quality Control (QA/QC) must be performed with testing results to be submitted within 90 days of the completion of beach construction. Ardaman & Associates, Inc., will provide the required sediment testing and QA/QC under library services contract 18-7432-TE for a time and materials cost of $5,395.00. Ardaman & Associates, Inc., was founded in 1959 in Orlando, Florida, and operates locally out of their Fort Myers location. The firm has been providing professional services to the County for nearly twenty years. FISCAL IMPACT: Funding is available in Fund 195 - Project No. 80288 and 90549 “Wiggins Pass and Doctors Pass Dredge 2021-2022.” GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. ADVISORY BOARD RECOMMENDATION: This item was approved by the Coastal Advisory Committee on March 10, 2022 (7-0 vote). This item will be presented to the Tourist Development Council on March 28, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires a majority vote for Board approval. (HFAC) RECOMMENDATION: To approve a Work Order in the amount of $5,395.00 to Ardaman & Associates, Inc., under Contract No. 18-7432-TE for professional a geotechnical analysis of beach fill material from the Wiggins Pass and Doctors Pass Dredge 2021-2022 project and make a finding that this expenditure promotes tourism. (Fund195, Project No. 80288 & 90549). Prepared by: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. 03.01.22 - Proposal - Ardaman - Dredge Sediment Testing - $5,395.00 (PDF) 6.C.1 Packet Pg. 16 03/28/2022 6.C.1 Packet Pg. 17 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.C.1 Doc ID: 21527 Item Summary: Recommendation to approve a Work Order in the amount of $5,395.00 to Ardaman & Associates, Inc., under Contract No. 18-7432-TE for professional geotechnical analysis of beach fill material from the Wiggins Pass and Doctors Pass Dredge 2021-2022 project and make a finding that this expenditure promotes tourism. (Fund195, Project No. 80288 & 90549). Meeting Date: 03/28/2022 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 03/03/2022 1:54 PM Submitted by: Title: Deputy Department Head – Growth Management Department Name: Trinity Scott 03/03/2022 1:54 PM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 03/03/2022 2:08 PM Tourism Paul Beirnes Director Completed 03/03/2022 2:08 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/14/2022 2:54 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 5:00 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 6.C.1 Packet Pg. 18 Ardaman & Associates, Inc. Geotechnical, Environmental and Materials Consultants 9970 Bavaria Road, Fort Myers, Florida 33913 Phone (239) 768-6600 - Fax (239) 768-0409 Florida: Bartow, Fort Myers, Miami, Orlando, Port St. Lucie, Sarasota, Tallahassee, Tampa, West Palm Beach Louisiana: Alexandria, Baton Rouge, New Orleans, Shreveport Revised March 01, 2022 Ardaman Proposal No. 22-039 Collier County Coastal Zone Management Growth Management Department 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Attention: Ms. Farron Bevard Operations Analyst Subject: Sediment Compliance Criteria Testing Services Wiggins Pass / Doctors Pass Dredge 2021-2022 Contract No. 18-7432-TE – PSL – Testing Category Dear Ms. Bevard: As requested, Ardaman & Associates, Inc. (Ardaman) is pleased to submit this quote to perform the laboratory testing on the sand materials sampled by your site representative. The samples will be delivered to our lab. Samples will be evaluated for Munsell color (Value (Chroma = 1) of 7 or lighter), silt (minus #230 sieve, maximum 3%) and shell content (plus #4 sieve, maximum 1%) and screened using the following U.S. Standard Sieve Numbers: 3/4", 5/8", 7/16", 5/16", 3.5, 4, 5, 7, 10, 14, 18, 25, 35, 45, 60, 80, 120, 170, 200 and 230. Selected samples will be tested for carbonate content. In addition, mean grain-size (compliance range 0.30mm - 0.50mm) will be calculated by moment method and sorting value will be calculated. Our laboratory results will be summarized on a grain-size distribution report that will include the Sample Number, Mean Grain-Size (mm), Sorting Value (phi), Silt Content (%), Carbonate Content (%) and Munsell Color. Costs for these tests will be as follows (Estimate): Construction Location Wiggins Pass Doctors Pass Sub-Total Unit Rate Cost Number of Required Sieve Samples (no Carbonates testing) 12 5 17 $245.00 $4,165.00 Number of Required Carbonate Samples (no Sieves analysis) 4 2 6 $205.00 $1,230.00 Total $5,395.00 6.C.1.a Packet Pg. 19 Attachment: 03.01.22 - Proposal - Ardaman - Dredge Sediment Testing - $5,395.00 (21527 : Recommendation to approve a Work Order in the Collier County Growth Management Department Ardaman Proposal No. 22-039 Page No. 2 Ardaman & Associates, Inc. This proposal is offered for an acceptance period of 90 days following its submittal to you. After this time, the proposed costs may be subject to change. At your request, after the acceptance period has elapsed, we will re-evaluate our proposal, and reissue it reflecting changes in work scope and cost, if necessary. We estimate that it will take 45 days to complete testing for the samples subject of this proposal. This time is estimated from the date samples are received by our laboratory in Fort Myers. If this quote meets with your approval, please authorize us to proceed by issuing us a Work Order or Purchase Order. We appreciate the opportunity to offer our services to your project and look forward to working with you. Should you have any questions regarding this proposal, please do not hesitate to contact this office. Very truly yours, ARDAMAN & ASSOCIATES, INC. A. Jamie Peters Ivan Sokolic, P.E. CMT Coordinator Senior Engineer / Branch Manager 6.C.1.a Packet Pg. 20 Attachment: 03.01.22 - Proposal - Ardaman - Dredge Sediment Testing - $5,395.00 (21527 : Recommendation to approve a Work Order in the Ardaman & Associates, Inc. Geotechnical, Environmental and Materials Consultants PROPOSAL/PROJECT ACCEPTANCE AND AGREEMENT PROJECT INFORMATION: Client Name: Project Name:Proposed Project: Field and Laboratory Testing Services Project Location: Proposal Number and Date: 22-039 - March 01, 2022 Description of Services: Construction Materials Testing Suggested Fees: $5,395; To be invoiced in accordance with attached unit rates for actual services rendered PROPERTY OWNER IDENTIFICATION: Name: Property Identification Number: Address: City/State:Zip Code:Phone: Attention:Title: SPECIAL INSTRUCTIONS: (Print or type individual, firm or corporate body name) (Signature of authorized representative) (Print or type name of authorized representative and title) BILLING ADDRESS OF SIGNEE (include phone and fax number): Phone:Fax/Email: REVISION 8.2017 - FL Site Located at Sediment Compliance Criteria Testing Services, Collier County, Florida Report(s) Recipient's E-mail Address: PAYMENT TERMS: Payment shall be due within 30 days after date of each periodic invoice. Interest at the rate of 18% per annum (or the highest rate allowable by law) shall accrue on all amounts not paid within 30 days after date of invoice. All attorney fees and expenses associated with collection of past due invoices will be paid by Client. Failure to timely pay any invoice shall constitute a waiver of any and all claims arising from or related to Ardaman & Associates, Inc.’s services, including but not limited to the services described in this Proposal. PROPOSAL ACCEPTANCE: By accepting this Proposal, the Terms and Conditions of this Proposal, including the Terms on this page are incorporated herein by reference. In the event this Proposal Acceptance was received by facsimile, Client hereby confirms that the above-described Proposal, the Terms and Conditions of this Proposal, including the Terms on this page, and Ardaman & Associates, Inc.’s General Conditions have been made available and are incorporated in this agreement. Accepted this ___ day of _____________ , 2022. 6.C.1.a Packet Pg. 21 Attachment: 03.01.22 - Proposal - Ardaman - Dredge Sediment Testing - $5,395.00 (21527 : Recommendation to approve a Work Order in the 03/28/2022 EXECUTIVE SUMMARY Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2023-2024 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). OBJECTIVE: To move forward with the preparation of the 2023-2024 Local Government Funding Request (LGFR) for Collier County’s shore protection projects. CONSIDERATIONS: APTIM Environmental & Infrastructure, Inc.; will assist the County with the Preparation of the 2023-2024 LGFR for Collier County’s shore protection projects; South Marco Island and Collier County Beach Renourishment projects, and the County’s inlet projects: Wiggins Pass and Doctors Pass. APTIM will evaluate all the elements of the coastal projects as they apply to the Florida Admin. Code and the LGFR application and guidance documents will be evaluated in order to increase Florida Department of Environmental Protection (FDEP) ranking and cost-sharing opportunities where practical. Additionally, APTIM will update the application response to account for the modification of the LGFR based on the latest rating guidelines and rules and current project cost information. Once APTIM has completed a draft of the LGFR application, they will provide it to Collier County for review and comment prior to submittal to FDEP. FDEP will review the application and may request additional information (RAI). APTIM will respond to FDEP’s RAI and provide additional information to the FDEP on behalf of Collier County as needed. FDEP then reviews the applications in detail and provides initial project rankings and initial project assessments. Collier County will then have the opportunity to respond to the initial project assessment. APTIM will then perform a review of the initial project assessment on behalf of Collier County and, if warranted, provide the County with a draft letter to the FDEP identifying the area within the application that may provide additional points to the County. The County will issue a Work Order under Contract No. 18-7432-CZ, which was approved by the BCC on March 10, 2020, item 16.E.4. APTIM Environmental & Infrastructure, LLC is located in Boca Raton, Florida, and was founded in 2002. They were selected as one of three firms on the County’s 18-7432-CZ Coastal Engineering Services Library contract and have provided engineering and permitting services to the County for over fifteen years. FISCAL IMPACT: Funding for the proposed work order, in the amount of $26,052.00, is available in the Tourist Development Tax Fund (195), Project No. 90065, FDEP LGFR Analysis. Funding for this work order will not be requested for reimbursement from any grantor agency. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee on March 10, 2022 (7-0 vote). This item will be presented to the Tourist Development Council on March 28, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires a majority vote for approval. - CMG RECOMMENDATION: To approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2023-2024 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division 7.A Packet Pg. 22 03/28/2022 ATTACHMENT(S) 1. 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (PDF) 7.A Packet Pg. 23 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 21508 Item Summary: Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2023-2024 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). Meeting Date: 03/28/2022 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 03/01/2022 11:44 AM Submitted by: Title: Director – Public Utilities Planning and Project Management Name: Matthew McLean 03/01/2022 11:44 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 03/01/2022 12:02 PM Tourism Paul Beirnes Director Completed 03/01/2022 12:02 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/14/2022 3:16 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 5:00 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 7.A Packet Pg. 24 APTIM 6401 Congress Avenue, Suite 140 Boca Raton, FL 33487 Tel: +1 561 391 8102 www.aptim.com February 2, 2022 Andy Miller Collier County Coastal Zone Management 2685 S. Horseshoe Drive Naples, FL 34104 Re: 2023-2024 Local Government Funding Request (LGFR) Preparation Dear Andy: This letter is in response to Collier County’s (County) request for a proposal for Aptim Environmental & Infrastructure, LLC (APTIM) to support the County with submittal of the 2023-2024 Local Government Funding Requests (LGFR). APTIM will assist the County with preparation of the 2023-2024 LGFR for Collier County’s: South Marco Island Beach Renourishment Project, North County Beach Renourishment program including Doctors Pass, and the County’s inlet project at Wiggins Pass. Included as Exhibits are; the Scope of Work (Exhibit A), Estimated Fee Proposal (Exhibit B), and the Rates Schedule (Exhibit C). APTIM proposes to provide these services on a time and materials basis not-to-exceed $26,052 under the terms and conditions of the existing Contract No. 18-7432-CZ dated March 10, 2020 and as amended May 7, 2020. Barring any unforeseen circumstances, all work will be completed within 180 days of receiving the Notice to Proceed. Sincerely, Nicole S. Sharp, P.E. Coastal Restoration & Modeling Program Manager Aptim Environmental & Infrastructure, LLC ________________________________ Client Authorized Signature ________________________________ Name ________________________________ Title cc: Steve Keehn, P.E., APTIM Erica E. Carr-Betts, APTIM 7.A.1 Packet Pg. 25 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & Exhibit A Scope of Work 7.A.1 Packet Pg. 26 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & 2023-2024 Local Government Funding Requests (LGFR) Collier County, Florida Scope of Work Introduction In order to distribute state funds for shore protection and inlet management projects, the Florida Department of Environmental Protection (FDEP) requests that local sponsors submit an annual Local Government Funding Request (LGFR) for their projects. This scope of work details the tasks required to assist the County with preparing and submitting the 2023-2024 LGFRs to the FDEP and responding to both the FDEP’s Application Review and Project Assessment for Collier County’s South Marco and North County Beach Renourishment projects, and inlet maintenance projects at Doctors Pass, and Wiggins Pass. Once a draft of the LGFR applications have been completed, a copy will be provided to Collier County for review and comment prior to submittal to the FDEP. Following application submission, the FDEP will review the applications in detail and provide initial project rankings and initial project assessments. APTIM will perform a review of the initial project assessment on behalf of Collier County and, if warranted, provide the County with a draft letter to the FDEP identifying the areas within the applications that may provide additional points to the County. 1.South Marco Beach LGFR Application APTIM will assist the County with preparation of the 2023-2024 LGFR for Collier County’s South Marco Island Renourishment Project. Building upon past LGFR applications, APTIM will update the application response to account for updates to the project. All the elements of the projects as they apply to the 62B-36 Rule and the LGFR application and guidance document will be evaluated to optimize FDEP ranking and cost sharing opportunities where practical. Additionally, maps will be updated and the FDEP’s application response will be reviewed and, if required, a response to the draft assessment will be completed. 2.North County Beaches & Doctors Pass LGFR Application APTIM will assist the County with preparation of the 2023-2024 LGFR for Collier County’s North County beaches (Vanderbilt, Park Shore, and Naples Beach) and Doctors Pass projects. Building upon past LGFR applications, APTIM will update the application response to account for current project status and cost information. Currently, the FDEP is reviewing the eligibility and associated cost share percentage for the North County Beaches based on parking and access. APTIM will review the Department’s calculations to confirm appropriate cost share percentages. Doctors Pass inclusion will continue to be evaluated for inclusion as a sand source for the beach nourishment projects. All the elements of the projects as they apply to the 62B-36 Rule and the LGFR application and guidance document will be evaluated in order to optimize FDEP ranking and cost sharing opportunities where practical. Additionally, maps will be updated and the FDEP’s application response will be reviewed and, if required, a response to the draft assessment will be completed. 3.Wiggins Pass LGFR Application APTIM will assist the County with preparation of the 2023-2024 LGFR for Collier County’s Wiggins Pass inlet maintenance project. The inclusion of Wiggins Pass will be evaluated for inclusion as a sand source for the beach nourishment projects. All the elements of the project as they apply to the 62B-36 Rule, LGFR application, and guidance document will be evaluated in order to increase FDEP ranking and cost sharing opportunities where practical. Additionally, maps will be updated and the FDEP’s application response will be reviewed and, if required, a response to the draft assessment will be completed. 7.A.1 Packet Pg. 27 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & Exhibit B Estimated Fee Proposal 7.A.1 Packet Pg. 28 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & ESTIMATED FEE PROPOSAL FOR 2023-2024 LOCAL GOVERNMENT FUNDING REQUEST (LGFR) PREPARATION COLLIER COUNTY, Contract No. 18-7432-CZ February 2, 2022 PREPARED BY: Aptim Environmental & Infrastructure, LLC 7.A.1 Packet Pg. 29 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & Principal $231 Senior Project Manager $203 Project Manager $160 Senior Engineer $177 Engineer $130 Senior Inspector $126 Inspector $93 Senior Planner $150 Planner $120 Senior Designer $140 Designer $105 Environmental Specialist $120 Senior Environmental Specalist $167 Scientist/Geologist $115 Senior Scientist/Geologist $153 Marine Biologist/Hydrogeologist $120 Senior Marine Biologist/Hydrogeologist $145 Senior GIS Specalist $155 GIS Specialist $115 Clerical/ Administrative $73 Senior Technician $103 Technician $83 Surveyor and Mapper $125 CADD Technician $107 Survey Crew - 2 man $145 Survey Crew - 3 man $180 Survey Crew - 4 man $215 Senior Architect $160 Architect $125 EQUIPMENT RATES (DAILY) Survey Boat 24'$790 Truck (Road Use per mile)$0.45 RTK GPS $495 GPS Integrated Underwater Video Camera $435 SCUBA Tanks (Nitrox)$19 Dive Equipment and Insurance $75 Heave, Pitch & Roll Compensator $215 Speed of Sound Velocity Meter $63 Hypack/ Hysweep Navigation System $260 Odom Hydrotrac Sounder $165 Edgetech X-Star Chirp Seismic System $1,150 Thermal Seismic Printer $130 Edgetech Sidescan Sonar System $695 G-881 Magnetometer $215 Enclosed 18' Trailer $78 Level $65 Digital Camera $10 John Deer Gator $105 Sonar Wizard Seismic Data Processing Package $155 Subconsultant Handling Fee 1.05 LABOR RATES (HOURLY)Standard Hourly Rate ESTIMATED FEE PROPOSAL FOR Prepared By APTIM COLLIER COUNTY, Contract No. 18-7432-CZ 2023-2024 LOCAL GOVERNMENT FUNDING REQUEST (LGFR) PREPARATION 7.A.1 Packet Pg. 30 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & (Hours)(Hours)(Hours)(Hours)(Hours) 1 South Marco Beach LGFR Application $8,208.00 8 24 8 10 2 2 North County Beaches & Doctors Pass LGFR Application $9,636.00 8 28 10 14 2 3 Wiggins Pass LGFR Application $8,208.00 8 24 8 10 2 Total Hours = 24 76 26 34 6 Rate = $203 $177 $130 $115 $73 Cost = $4,872 $13,452 $3,380 $3,910 $438 TOTAL $26,052.00 ESTIMATED FEE PROPOSAL FOR 2023-2024 LOCAL GOVERNMENT FUNDING REQUEST (LGFR) PREPARATION COLLIER COUNTY, Contract No. 18-7432-CZ February 2, 2022 Task Item Cost Senior Project Manager Senior Engineer GIS Specialist Clerical/ AdministrativeEngineer U:\Marketing\_Proposals\Florida Counties\Collier\2022\Exhibit A - Collier LGFR 2023-24 - Cost.xlsx 7.A.1 Packet Pg. 31 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work Exhibit C Rate Schedule 7.A.1 Packet Pg. 32 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & DocuSign Envelope ID: 80B82885-B471-4CCC-BC63-021FDAD6CE8B 7.A.1 Packet Pg. 33 Attachment: 02.02.22 - Proposal - APTIM - LGFR 2023-2024 (21508 : Recommendation to approve a work order with APTIM Environmental & 03/28/2022 EXECUTIVE SUMMARY Recommendation to approve a proposal by CSA Ocean Sciences, Inc., to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2022 for time and materials not to exceed $286,067.27 under Contract No. 17-7188 and make a finding that this item promotes tourism (Fund 195, Project No. 90033). OBJECTIVE: To continue to conduct post-construction hardbottom monitoring of Collier County’s coast as required by regulatory permits and accept a proposal dated March 7, 2022, to perform biological monitoring in 2022. CONSIDERATIONS: The Florida Department of Environmental Protection and the United States Army Corps of Engineers require nearshore hardbottom monitoring to be performed on a yearly basis to assure that beach renourishment sand has not migrated onto the nearshore coral outcropping off the coast of Collier County. This work is required to be performed during the spring and summer of each year when underwater visibility in the Gulf of Mexico is greatest. Fieldwork must be completed, according to permit, by September 30, 2022. Pending the results of annual inlet monitoring, should dredging be required in areas known to have seagrass habitat, CSA may also be required to perform sub-aquatic vegetation surveys during the summer growing season. On May 8, 2018, the Board of County Commissioners (BCC) approved contract 17-7188 (Item 16.A.18). On March 24, 2021, both parties mutually agreed to renew the contract for an additional 2 years on the same terms and conditions. On May 25, 2021, the BCC approved a work order for 2021 nearshore hardbottom monitoring with updated pricing. A work order will be released against the master contract identifying the specific scope of work, schedule, and pricing for the summer 2022 nearshore hardbottom monitoring. The Work Order for 2022 is for a not-to-exceed time and material amount of $286,067.27. CSA Ocean Sciences is headquartered in Stuart, Florida, and was founded in 1970. They have provided professional services to Collier County since May 2018. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee on March 10, 2022 (7-0 vote). This item will be presented to the Tourist Development Council on March 28, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires a majority vote for Board approval. (HFAC) FISCAL IMPACT: Funding for this work is available in the Tourist Development Tax Beach Renourishment Fund (195) project 90033. RECOMMENDATION: To approve the proposal by CSA Ocean Sciences, Inc., to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2022 for time and materials not to exceed $286,067.27, under Contract No. 17-7188 and make a finding that this item promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (PDF) 7.B Packet Pg. 34 03/28/2022 7.B Packet Pg. 35 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 21646 Item Summary: Recommendation to approve a proposal by CSA Ocean Sciences, Inc., to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2022 for time and materials not to exceed $286,067.27 under Contract No. 17-7188 and make a finding that this item promotes tourism (Fund 195, Project No. 90033). Meeting Date: 03/28/2022 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 03/10/2022 11:16 AM Submitted by: Title: Deputy Department Head – Growth Management Department Name: Trinity Scott 03/10/2022 11:16 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 03/10/2022 11:18 AM Tourism Paul Beirnes Director Completed 03/10/2022 11:18 AM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/14/2022 3:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 4:59 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 7.B Packet Pg. 36 The content of this document is the exclusive property of CSA Ocean Sciences Inc. It has been provided for the purpose for which it is supplied and is not for general release or disclosure. The recipient of this document should take all measures to ensure that the contents are only disclosed to those persons having a legitimate right to know. The recipient should also note that this document is provided on the express terms that it is not to be copied whole or in part or disclosed in any manner to third parties without the express authority in writing from CSA Ocean Sciences Inc. TECHNICAL PROPOSAL Collier County 2022 Nearshore Hardbottom Biological Monitoring and 2022 Doctors Pass Pre-Dredging SAV Survey Submitted to: Submitted By: Collier County Coastal Zone Management Section Capital Project Planning, Impact Fees and Program Management Division 2685 South Horseshoe Drive Unit 103 Naples, Florida 34104 CSA Ocean Sciences Inc. 8502 SW Kansas Avenue Stuart, Florida 34997 Office: 772-219-3000 7.B.1 Packet Pg. 37 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 1 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Prepared For: Prepared By: Collier County; Coastal Zone Management Section Andrew Miller, P.E. Director Collier County Coastal Zone Management Tel: 239-252-2966 Andrew.Miller@colliercountyfl.gov CSA Ocean Sciences Inc. Lystina Kabay Project Scientist Ports, Harbors and Beaches Group Tel: 772-219-3048 | Cell: 724-316-4225 lkabay@conshelf.com CSA Ref: 81902 The following version(s) of this proposal have been issued: Ver. Date Description Approved 01 02 February 2022 Collier County 2022 NSHB Biological Monitoring and Doctors Pass Pre-dredge SAV Survey DK FA 02 23 February 2022 Client-requested revisions LK FA 03 07 March 2022 Additional client-requested revisions DK/TT FA 7.B.1 Packet Pg. 38 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 2 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. TABLE OF CONTENTS Table of Contents ........................................................................................................................................ 2 Proposal Overview ...................................................................................................................................... 1 1.0 Nearshore Hardbottom Biological Monitoring Survey.................................................................... 1 1.1 Introduction ................................................................................................................................. 1 1.2 Scope of Work ............................................................................................................................ 1 Task 1-1: Administration, Travel, Mobilization, and Demobilization ................................................. 1 Task 1-2: Field Monitoring Survey ..................................................................................................... 2 Task 1-3: Analysis, Reporting, and Deliverables ................................................................................ 3 Task 1-4: CSA Diver and Vessel Support – Optional ......................................................................... 5 1.3 Deliverables ................................................................................................................................ 5 1.4 Project Schedule .......................................................................................................................... 5 2.0 Doctors Pass Pre-dredging Submerged Aquatic Vegetation Survey................................................ 6 2.1 Introduction ................................................................................................................................. 6 2.2 Scope of Work ............................................................................................................................ 6 Task 2-1: Mobilization and Demobilization ........................................................................................ 6 Task 2-2: Field Survey – Mapping and Qualitative Characterization .................................................. 8 Task 2-3: Field Survey – Quantitative Survey .................................................................................... 8 Task 2-4: Analysis and Deliverables ................................................................................................... 8 2.3 Deliverables ................................................................................................................................ 9 2.4 Project Schedule .......................................................................................................................... 9 3.0 HSSE Overview .............................................................................................................................. 9 4.0 Rates, Resources, and Billing Schedule ........................................................................................ 10 4.1 Nearshore Hardbottom Biological Monitoring Survey .............................................................. 10 4.2 Doctors Pass Pre-Dredging SAV Survey .................................................................................. 10 4.3 Proposal Cost Summary ............................................................................................................ 17 5.0 Proposal Terms ............................................................................................................................. 17 6.0 Literature Cited ............................................................................................................................. 19 Attachments .............................................................................................................................................. 20 Attachment A – Labor Rate Schedule ..................................................................................................... A-1 Attachment B – Equipment Rate Schedule ............................................................................................. B-1 7.B.1 Packet Pg. 39 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 1 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. PROPOSAL OVERVIEW CSA Ocean Sciences. Inc. is pleased to submit this combined proposal to Collier County for professional environmental monitoring services. The proposal presents the scope of work, level of effort, project schedules, and estimated costs and billing schedule for two efforts: (1) Post-construction hardbottom biological monitoring survey for the Collier County Beach Nourishment Project and Wiggins Pass Maintenance Dredging and Navigation Improvement Project (Sections 1.0 and 4.1) and (2) Pre- construction Submerged Aquatic Vegetation survey for the maintenance dredging of Doctors pass (Sections 2.0 and 4.2). While each effort is considered a stand-alone survey and presented as such, a combined proposal cost summary for total estimated costs to Collier County for the 2022 monitoring season is provided in Section 4.3 for convenience. Please note that this combined proposal cost summary reflects an increase in staffing resources being supplied by CSA in response to the forecasted reduction in the availability of Collier County staff joining the survey team in the summer of 2022 (pers. comm. Chris D’Arco). 1.0 NEARSHORE HARDBOTTOM BIOLOGICAL MONITORING SURVEY 1.1 INTRODUCTION CSA Ocean Sciences Inc. (CSA) is submitting this price estimate to conduct post-construction hardbottom monitoring for the Collier County Beach Nourishment Project and Wiggins Pass Maintenance Dredging and Navigation Improvement Project in summer 2022. This estimate was prepared at the request of Chris D’Arco, Project Manager, Coastal Zone Management (CZM), for a pending work order from Collier County under Professional Services for Nearshore Hardbottom Monitoring, Contract #17- 7188, and is based on the scope of work for the Collier County Beach Nourishment Project Final Hardbottom Biological Monitoring Plan (BMP; Revised 2018). This project will conform to all associated Florida Department of Environmental Protection (FDEP) permits, which include: Collier County Beach Renourishment FDEP Permit No. 02222355-001-JC and U.S. Army Corps of Engineers (USACE) Permit No. SAJ–2004-08754; Doctors Pass Maintenance Dredging FDEP Permit No. 0235740-001-JC and USACE Permit No SAJ-2004-09754; Wiggins Pass Maintenance Dredging and Navigation Improvement FDEP Permit No. 0142538-001-JC; and USACE Permit No. SAJ-2004-07621. 1.2 SCOPE OF WORK Tasks 1-1 through 1-3 provide costs for mobilization, travel, and field work for a joint CSA/Collier County field team along with the associated project administration, data analysis, and reporting for the project. Task 1-4 is provided as an optional task in the event that Collier County CZM is unable to staff the field team during optimal conditions in summer months and a field effort fully staffed by CSA personnel is required. Task 1-1: Administration, Travel, Mobilization, and Demobilization CSA will provide project administration including oversight, coordination, and management of the 2022 nearshore hardbottom monitoring program. CSA’s Project Manager will be responsible for supervising all managerial aspects of the project and will have oversight of all team personnel, including field scientists (i.e., subject matter experts), authors, editors, and technical and support staff. CSA will plan and execute project activities to meet required deadlines and/or client needs for the project. CSA will provide a three- 7.B.1 Packet Pg. 40 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 2 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. person scientific dive team and required equipment; Collier County will provide a vessel and captain to support the survey. CSA will hold a kickoff meeting with Collier County staff to review the scope of work and confirm project logistics prior to beginning mobilization efforts for the monitoring survey. Once a notice to proceed (NTP) has been issued by Collier County, initial mobilization activities will be conducted prior to commencement of field activities. Initial mobilization activities will require approximately 1-week from issuance of the NTP and will include internal HSSE requirements, kickoff meeting, equipment & personnel preparation and coordination with Collier County on acceptable weather and sea state conditions. CSA will mobilize a three-person scientific dive team and required equipment during ideal sea-state and weather windows to perform surveys. Travel to and from Collier County is anticipated to take one half-day each way and includes appropriate per diem according to Class B travel. This task will also include hotel for the first night in Naples, Florida. CSA will confirm visibility of nearshore waters with Collier County staff prior to mobilization to minimize travel back and forth during monitoring due to poor sea state and water visibility, but several mobilizations and demobilizations may be necessary to complete all tasks depending on weather and sea conditions. Therefore, Task 1 includes provision for up to three round trips for the CSA team and associated per diem for the field effort and an additional one round trip for a kick-off meeting for a total of 4 round trips total. Additional trips to and from Collier County will be billed on a Time and Materials basis under the agreed upon rates, as needed, with prior approval from Collier County. Task 1-2: Field Monitoring Survey CSA will provide three American Academy of Underwater Sciences (AAUS)-certified marine biologists from our Ports and Coastal Sciences group to join the Collier County field team as subject matter experts; they will guide field activities and the data collection processes. A total of 34 permanent monitoring transects (50-m length) established in 2006 by Coastal Planning and Engineering (CP&E) during the original baseline pre-construction survey and those installed in 2018 for the Wiggins Pass nearshore hardbottom monitoring will be surveyed in 2022. The transects are located among five beach segments: Wiggins Pass, three transects (R-18+900, R-19+400, and R-20); Vanderbilt, seven transects (R-21+080 to R-29+700); Pelican Bay, six transects (R-31+480 to R-38+380); Park Shore, nine transects (R-43+550 to R-55); and Naples Beach, nine transects (R-58+300 to R-65) (Figure 1). The transect endpoints supplied by Collier County as listed in Table 1 of the BMP will be utilized to re-survey all transects. Each transect will be re-occupied by extending a 50-m tape along the transect length and aligning it with permanent markers installed on the seafloor and maintained during previous monitoring surveys. During the nearshore hardbottom biological survey conducted in the summer of 2021, it was noted that many transects required the replacement of permanent markers and a detailed maintenance effort in 2022. As such, the field team will take care to perform the transect maintenance as needed during the field survey. Transect Monitoring Along each 50-m transect, the team will conduct line-intercept and interval sediment depth measurements, survey of 11 benthic quadrats (state area of quad), collect coral photo quadrats, and conduct a coral census as described in the BMP. Quantitative video of each transect will be recorded at 40-cm height off the bottom at a slow 4 m min-1 speed for archival purposes. A high definition (HD) video camera with video lights and two lasers mounted to converge at a point 40 cm from the camera will be used in the survey to ensure that divers maintain the appropriate height off the bottom. Sediment depth measurements will be made at 1-m intervals along the entire length of the transect, with a marked 7.B.1 Packet Pg. 41 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 3 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. stainless-steel ruler inserted up to 30 cm into the sediment. A delineation of hardbottom and sand cover will be made by meter of coverage along the transect, and the maximum height of hardbottom at the start of each transect will be recorded. A 0.5 m × 0.5 m quadrat (0.25 m2 area) will be sampled at 11 individual hardbottom locations spaced every 5 m along the transect, in the same locations as those established and surveyed during the pre-construction monitoring survey. Quadrats containing 100% sand (due to cover by sand) will be surveyed and included in the dataset. Within each quadrat, percent cover by major benthic taxonomic groups including macroalgae (total percent cover of the dominant species), coralline algae, turf algae, sponges, hydroids, wormrock, octocorals, stony corals, bryozoans, and tunicates will be visually estimated, as well as percent cover of various abiotic substrate types. Maximum and average height of the thalli will be measured for the two dominant macroalgae species in each quadrat. Within each quadrat, sediment depth will be measured at five haphazardly selected positions and the maximum vertical relief of hardbottom will be measured. Still digital photographs of each quadrat will be collected at the time of survey. Nearshore Hardbottom Edge Surveys The nearshore hardbottom edge (landward edge of hardbottom) seaward of the equilibrium-toe-of-fill (ETOF) of each beach segment will be mapped during the survey. Two divers will swim the nearshore hardbottom edge located immediately west of the ETOF, recording video of the edge and associated benthic community. The team will tow a buoy equipped with radio telemetry and a differential global positioning system (DGPS) antenna, which wirelessly transmits continuous buoy/diver positions to Hypack® hydrographic survey software on board the vessel. The HD video camera will be held at an oblique angle and filming will occur simultaneously with the DGPS buoy to allow geo-referencing. If the continuous nearshore hardbottom edge crosses east of the ETOF toward land, the mapping will continue until the edge of hardbottom ends. Task 1-3: Analysis, Reporting, and Deliverables Data deliverables and reports will be provided to Collier County and FDEP, with conformance to requirements and schedules set forth in the 2018-approved BMP. A comprehensive raw data deliverable will be provided on an external hard drive within 270 days of NTP issuance date and will include all video and photo data, Excel spreadsheets of quadrat data, draft GIS shapefiles, and *.pdf copies of field data sheets, as applicable. Notification of survey completion will be made by letter or email to the FDEP Joint Coastal Permit Compliance Officer. As per Contract #17-7188, nearshore hardbottom monitoring results will be compiled into a report within 270 days of NTP issuance. The report will discuss the results of the 2022 Nearshore Hardbottom Monitoring Survey and include comparisons with annual monitoring survey results from the 2018 (CSA, 2019a), 2019 (CSA, 2019b), 2020 (CSA, 2020), and 2021 (CSA, 2022) nearshore hardbottom monitoring reports. The 2022 monitoring report will include graphs, tables, and statistical analyses of collected data. Geo-referenced maps showing hardbottom along transects and the nearshore hardbottom edge will be included. All reports will be provided in electronic format with a hardcopy upon request. 7.B.1 Packet Pg. 42 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 4 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Figure 1. Collier County Beach Nourishment and Wiggins Pass Maintenance Dredging Project areas located along the coastline near Naples, Florida. 7.B.1 Packet Pg. 43 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 5 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Task 1-4: CSA Diver and Vessel Support – Optional Task 4, consisting of CSA vessel, operator, and four scientific divers, is also included in this cost estimate as an option. Tasks 1 through 3 assume that the required four-person dive team will consist of three CSA AAUS divers/marine biologists and one Collier County CZM diver working from a Collier County vessel with a Collier County vessel operator. In the event that survey conditions are favorable and Collier County divers or vessel operator are unable to participate in the survey, CSA will provide additional scientific divers and a suitable survey vessel and operator, as necessary. This task comprises of a full CSA dive team including four divers, one vessel operator, CSA vessel, and all necessary equipment normally provided by Collier County, as well as travel to and from Collier County. 1.3 DELIVERABLES Raw data deliverables listed below will be submitted within 45 days of completion of the survey as required by FDEP: • All video and photo data; • Excel spreadsheets of quadrat data; • Draft GIS shapefiles: pipeline corridors, nearshore hardbottom edge, and transects; and • *.pdf copies of field data sheets. Nearshore Hardbottom Monitoring Survey Report and deliverables listed below will be submitted within 90 days of completion of survey as required by FDEP: • Graphs, tables, statistical analyses, and results/discussion of collected data; • Geo-referenced maps showing hardbottom along transects and the nearshore hardbottom edge; • Selected qualitative imagery of transects and nearshore hardbottom edge; and • Provided in electronic format, pdf, with hardcopy on request. Note that all project related tasks will be completed within 270 days of the NTP from Collier County. 1.4 PROJECT SCHEDULE Within seven days of receiving the NTP from Collier County and weather permitting, CSA will mobilize the necessary equipment and travel to Naples, Florida the afternoon prior to the field survey. The survey will be conducted between 1 May and 30 September 2022 with the final report and conclusion of all related work within 270 days of NTP. All raw data deliverables will be compiled and delivered to FDEP within 45 days of the completion of field work with final report to follow no later than 90 days from the completion of the nearshore hardbottom biological monitoring. The project schedule will be updated twice per month by the Project Manager with input from Collier County and the FDEP (as appropriate) to provide status of task activities and track critical milestones and precedent activities. This bi-weekly update will identify any problems early and enable corrective action to be taken quickly. The updated schedule may be provided to Collier County on request. CSA will convene a project kickoff meeting with Collier County staff and field survey participants to ensure that all necessary personnel, field equipment, and monitoring standard operating procedures are in place prior to initiation of the survey. To minimize mobilization and travel costs, CSA will endeavor to conduct the monitoring survey in its entirety as weather permits. 7.B.1 Packet Pg. 44 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 6 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 2.0 DOCTORS PASS PRE-DREDGING SUBMERGED AQUATIC VEGETATION SURVEY 2.1 INTRODUCTION Maintenance dredging of Doctors Pass, located in Collier County, Florida, is authorized under FDEP Permit No. 0331817-004-JM. To fulfill the monitoring requirements for Specific Condition 1.i. of the Permit, Pre- and Post-construction Submerged Aquatic Vegetation (SAV) Surveys are required in accordance with the approved Seagrass Biological Monitoring Plan, dated 16 April 2015, and with special consideration for the recently distributed FDEP Guidance on Surveys for Potential Impacts to SAV, dated 08 December 2020. The plan calls for the monitoring of all SAV resources within the influence of the project area before and after construction. This proposal focuses survey activities in Moorings Bay only; SAV has previously only been observed in lower Moorings Bay immediately north of the Inlet at Doctors Pass, where the tidal flood shoal forms. The maintenance dredging project is designed to remove approximately 45,000 cubic yards of sand from the navigational channels in Doctors Pass every 4 years and place the dredged material in a nearshore area south of the inlet (R-58A -457 ft to R-58 +500 ft) and at Lowdermilk Park (R-60 to R 61 +816 ft). SAV patches were delineated in the dredge footprint and in the adjacent mixing zone within Moorings Bay during previous resource surveys in 2018 (CSA, 2018a, 2018b). The dredge template has been previously permitted and dredged repeatedly. FDEP does not require mitigation or monitoring for direct impacts to SAV resources located within the previously permitted dredge footprint, however, maintenance dredging may result in secondary impacts to SAV resources within the adjacent mixing zone, including sedimentation and sediment sloughing. In order to determine potential secondary impacts to SAV from Doctors Pass maintenance dredging, pre- and post-construction biological monitoring of SAV located within the mixing zone (400 ft buffer from the dredge area) is required. This pre-construction survey will determine the geographic extent, composition, and density of SAV within the project area. This proposal provides the scope of work and updated level of effort for the 2022 pre-construction SAV Survey for Doctors Pass maintenance dredging. 2.2 SCOPE OF WORK The following monitoring tasks will be completed in the areas of SAV within the mixing zone of the Doctors Pass dredge template in Moorings Bay (Figure 2). FDEP will be notified when the survey will begin and when it is completed, which will take place during the SAV growing season (prior to 30 September 2022), as required in the Seagrass Biological Monitoring Plan. Task 2-1: Mobilization and Demobilization All project management, Health, Safety, Security, and Environment (HSSE) duties and requirements, internal kickoff meeting, and a single mobilization/demobilization of CSA equipment and personnel to and from our headquarters in Stuart, Florida are included in this task. This task will also include hotel and per diem for the first night in Naples, Florida. 7.B.1 Packet Pg. 45 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 7 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Figure 2. Doctors Pass Maintenance Dredging area project overview. FDEP = Florida Department of Environmental Protection. 7.B.1 Packet Pg. 46 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 8 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Task 2-2: Field Survey – Mapping and Qualitative Characterization This task includes labor for three CSA AAUS divers in the field and data analysis activities described below, equipment, hotel, and per diem. This proposal assumes that Collier County will provide vessel and operator to augment the CSA survey team. In situ SAV Delineation and Qualitative Assessment Divers (or snorkelers) will visually locate the edge of the SAV patches and follow the edge of the community while towing a buoy equipped with radio telemetry and a DGPS antenna linked to a topside laptop computer running HYPACK navigational software. The positioning data will be recorded to determine the total acreage of SAV within the mixing zone. During SAV delineation, biologists will visually assess species composition, above-ground biomass, epiphyte coverage, and overall condition of each SAV patch within the mixing zone survey area. In situ Delineation Acreage Analysis Diver track lines recorded during the in situ SAV delineation will be assessed for quality assurance/quality control (QA/QC) by a CSA GIS analyst and the total acreage of each SAV patch observed will be extrapolated and reported to the field team prior to the commencement of the quantitative survey. This data will determine the level of effort for the quantitative survey based on the requirements of the Seagrass Biological Monitoring Plan. Task 2-3: Field Survey – Quantitative Survey To characterize the cover of SAV within the project area, biologists will document the Braun-Blanquet (BB) cover-abundance scores for SAV within haphazardly placed 0.25 m2 (0.5 m × 0.5 m) to 1.0 m2 (1.0 m × 1.0 m) quadrats within each SAV patch. As per the Seagrass BMP requirements, the number and size of quadrats per SAV patch will be determined based on the total acreage of each patch from the in situ SAV delineation conducted in Task 2 and will reflect 10% of the total area (acreage) if less than 1 acre. Quadrat placement will not be biased (e.g., towards the center of the patches or densest areas) but will be distributed throughout the patch to characterize the cover. A percent cover score shall be reported for each of the SAV taxa present within quadrats. Additionally, total cover of all SAV taxa present within quadrats shall be reported. This task includes labor for three CSA AAUS divers, equipment, hotel, and per diem. This proposal assumes that Collier County will provide vessel and operator to augment the CSA survey team. Task 2-4: Analysis and Deliverables This task includes the QA/QC of all data collected, areal calculations of seagrass coverage, & preparation of the data deliverable as per the Seagrass BMP. The data deliverable will be submitted to FDEP within 45 days of completion of the survey. 7.B.1 Packet Pg. 47 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 9 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 2.3 DELIVERABLES Raw data deliverables listed below will be submitted within 45 days of completion of survey as required by FDEP: • All video and photo data; • Excel spreadsheets of SAV survey data; • Draft GIS shapefiles: SAV patch delineation and areas of interest; and • *.pdf copies of field data sheets. Note that all project related tasks will be completed within 270 days of the NTP from Collier County. 2.4 PROJECT SCHEDULE The survey will be completed during the SAV growing season, i.e., prior to 30 September 2022. Within seven days of receiving the Purchase Order from Collier County and weather permitting, CSA will mobilize the necessary equipment and travel to Naples, Florida the afternoon prior to the field survey. Daily updates of survey progress will be provided to Collier County and contact with FDEP will be maintained to assure compliance with permitting based on field observations. Upon return, raw data and deliverables will be compiled for submittal to FDEP no later than 45 days following the survey. All project related tasks will be completed within 270 days of the NTP from Collier County. 3.0 HSSE OVERVIEW As a leading international marine environmental consulting firm, CSA attaches great importance to its Health, Safety, Security, and Environment (HSSE) Management System to protect human health, avoid and prevent incidents and injuries, and minimize impacts to the environment. CSA emphasizes the importance of HSSE for every activity and provides the resources, knowledge, and training necessary for staff to meet HSSE objectives, including Stop Work Authority for all staff if a safety uncertainty arises. CSA’s commitment to safety is reflected in the daily activities of its personnel as well as the personal involvement from management in support of the HSSE Management System. In recognition of this commitment to safety, CSA was the recipient of the prestigious “America’s Safest Companies Award” by EHS Today magazine (November 2019). This corporate award honors companies that clearly demonstrate their commitment to employee safety and health, environmental management, and risk control and have been deemed America’s Safest. To be considered one of America’s Safest Companies, a company must demonstrate transformational EHS leadership in the form of support from management and employee involvement; innovative solutions to safety challenges; injury and illness rates significantly lower than the average for their industry; comprehensive training programs; evidence that prevention of incidents is the cornerstone of the safety process; excellent communication internally and externally about the value of safety; and a way to substantiate the benefits of the safety process. CSA is also a recipient of the “Sunshine State Safety Recognition Award” from the University of South Florida for employee and management emphasis on safety (March 2017). The Sunshine State Safety Recognition Award serves as validation of a company’s achievements and track record. Achieving Standards 7.B.1 Packet Pg. 48 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 10 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. • CSA is committed to maintaining PEC Safety SafeGulf, SafeLandUSA, and H2S Clear certifications, and provides trained, professional safety personnel for offshore environmental monitoring and marine activities; • Organizational Member of the American Academy of Underwater Sciences (AAUS) and the Scientific Boating Safety Association (SBSA); • CSA utilizes a Safety and Environmental Management System (SEMS) approach to safety program administration; • CSA is implementing ISO 9001:2015 and ISO 45001:2018 conformance standards; • CSA’s HSSE Manager is ISO 90001:2015 Lead Auditor Certified; • ISNetworld Member Contractor for environmental consulting; and • Extremely low Total Recordable Incident Rate (TRIR) (rolling TRIR is 0.0) and Experience Modifier Rate (currently at 0.80). CSA’s corporate HSSE policy statement and HSSE Manual are available upon request. 4.0 RATES, RESOURCES, AND BILLING SCHEDULE 4.1 NEARSHORE HARDBOTTOM BIOLOGICAL MONITORING SURVEY CSA has built in conservative estimates for level of effort to decrease the likelihood of change orders or additional approvals from Collier County, and, utilizing best management practices, we anticipate being able to complete the below tasks within or under the costs provided. The project costs listed in Table 1 by task are on a Time and Materials Not-to-Exceed basis and will be billed monthly once NTP is given. The labor and equipment rates are based on the Professional Services for Nearshore Hardbottom Monitoring Contract #17-7188 between CSA and Collier County in April 2018 (renewal issued March 2021). CSA’s 2022 labor and equipment rate schedules are also provided in Attachments A and B, respectively, and reflect rates that were provided to Collier County in 2021 as agreed upon in the contract renewal. 4.2 DOCTORS PASS PRE-DREDGING SAV SURVEY Table 2 provides the Time & Materials (T&M) rates and estimated level of effort a stand-alone SAV Survey that meets the new Guidance on Surveys for Potential Impacts to SAV (FDEP, 2020). Costs incurred will be billed at completion of the Survey. If possible, CSA’s project manager will work closely with the Collier County Coastal Zone Management project manager to combine travel and mobilization costs with the Nearshore Hardbottom monitoring, which is anticipated to be conducted concurrently. Additionally, every effort will be made to discuss the level of effort required for the quantitative survey with FDEP representatives prior to the field effort, which may result in a decreased number of days. The labor and equipment rates found in Table 2 are based on the Professional Services for Nearshore Hardbottom Monitoring Contract #17-7188 between CSA and Collier County, April 2018 (renewal issued March 2021). CSA's 2022 labor and equipment rate schedules are also provided in the Attachments A and B, respectively, and reflect rates that were provided to Collier County in 2021 as agreed upon in the contract renewal. 7.B.1 Packet Pg. 49 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 11 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Table 1. Estimated Cost breakdown of CSA hours, survey days, and travel by task for the Nearshore Hardbottom Biological Monitoring Survey. Project Task Description Unit Qty Rates (USD) Sub-total Total 1-1 Administration, Travel, Mobilization, and Demobilization $ 29,522.20 Labor $ 24,474.82 PS3 (Diver 1) - Field Team Hour 96 $ 146.80 $ 14,092.80 PS2 (Diver 2) - Field Team Hour 42 $ 111.57 $ 4,685.94 PS1 Standby Diver Hour 42 $ 99.83 $ 4,192.86 PM2 Hour 4 $ 184.97 $ 739.88 APM Hour 6 $ 82.21 $ 493.26 T1 Hour 4 $ 67.52 $ 270.08 Travel $ 3,337.38 Vehicle Rental Day (3 mob/3 dmob/ 1 meeting) 7 $ 180.00 $ 1,260.00 Fuel Gallon (4 round trips) 84 $ 3.57 $ 299.88 Lodging (arrival only) 3 persons x 3 nights 9 $ 136.50 $ 1,228.50 Meals Mobilization (lunch and dinner per diem) 3 persons x 3 days 9 $ 17.00 $ 153.00 Meals Demobilization (full day per diem) 3 persons x 3 days 9 $ 36.00 $ 324.00 Meals Kick-off Meeting (full day per diem) 2 persons x 1 days 2 $ 36.00 $ 72.00 Equipment $ 1,710.00 3 mobilization and 3 demobilization events Diver GoPro Camera System (2 x 6 days) Day 12 $ 35.00 $ 420.00 Diver Digital Still Camera System (2 x 6 days) Day 12 $ 55.00 $ 660.00 Scuba Equipment Set 1 Day 6 $ 25.00 $ 150.00 Scuba Equipment Set 2 Day 6 $ 25.00 $ 150.00 Scuba Equipment Set 3 Day 6 $ 25.00 $ 150.00 Telemetry Survey System Day 6 $ 30.00 $ 180.00 7.B.1 Packet Pg. 50 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to 12 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 1-2 Field Monitoring Survey $ 137,347.50 Labor $ 111,758.40 PS3 (Diver 1) - Field Team Hour 312 $ 146.80 $ 45,801.60 PS2 (Diver 2) - Field Team Hour 312 $ 111.57 $ 34,809.84 PS1 Standby Diver Hour 312 $ 99.83 $ 31,146.96 Travel $ 18,599.10 Vehicle Rental Day 26 $ 180.00 $ 4,680.00 Fuel - Vehicle Gallon 130 $ 3.57 $ 464.10 Lodging 3 rooms x 26 nights 78 $ 136.50 $ 10,647.00 Meals (per diem) 3 persons x 26 days 78 $ 36.00 $ 2,808.00 Equipment $ 6,990.00 Diver GoPro Camera System (2 x 26 days) Day 52 $ 35.00 $ 1,820.00 Diver Digital Still Camera System (2 x 26 days) Day 52 $ 55.00 $ 2,860.00 Scuba Equipment Set 1 Day 26 $ 25.00 $ 650.00 Scuba Equipment Set 2 Day 26 $ 25.00 $ 650.00 Scuba Equipment Set 3 Day 26 $ 25.00 $ 650.00 Telemetry Survey System Day 12 $ 30.00 $ 360.00 1-3 Analysis, Reporting, and Deliverables $ 46,607.99 Labor $ 46,374.89 SS1 Hour 42 $ 182.03 $ 7,645.26 PS3 Hour 10 $ 146.80 $ 1,468.00 PS2 Hour 196 $ 111.57 $ 21,867.72 PS1 Hour 80 $ 99.83 $ 7,986.40 GISD Hour 16 $ 129.18 $ 2,066.88 GISA Hour 24 $ 96.88 $ 2,325.12 OM Hour 1 $ 202.59 $ 202.59 TE1 Hour 10 $ 91.02 $ 910.20 DP Hour 24 $ 79.28 $ 1,902.72 Reimbursables $ 233.10 Digital Media Each 2 $ 78.75 $ 157.50 Fedex Each 2 $ 37.80 $ 75.60 7.B.1 Packet Pg. 51 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to 13 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 1-4 Contingency Field Monitoring Survey - 4 CSA Divers, Vessel, & Operator $ 31,831.68 Labor $ 24,045.75 PS3 (Diver 1) - Field Team Hour 45 $ 146.80 $ 6,606.00 PS2 (Diver 2) - Field Team Hour 45 $ 111.57 $ 5,020.65 PS1 (Diver 3) - Field Team Hour 45 $ 99.83 $ 4,492.35 T1 Standby Diver Hour 45 $ 67.52 $ 3,038.40 T3 Vessel Operator Hour 45 $ 108.63 $ 4,888.35 Travel $ 3,381.93 Fuel - Truck Gallon 54 $ 3.57 $ 192.78 Fuel - Vessel Gallon 90 $ 4.41 $ 396.90 Dockage Day 3 $ 68.25 $ 204.75 Lodging 5 rooms x 3 nights 15 $ 136.50 $ 2,047.50 Meals (per diem) 5 persons x 3 days 15 $ 36.00 $ 540.00 Equipment $ 4,404.00 25 ft Parker Boat w/Trailer Day 3 $ 550.00 $ 1,650.00 Truck (2 x 3 days) Day 6 $ 150.00 $ 900.00 Diver GoPro Camera System (2 x 3 days) Day 6 $ 35.00 $ 210.00 Diver Digital Still Camera System (2 x 3 days) Day 6 $ 55.00 $ 330.00 Survey Software Day 3 $ 110.00 $ 330.00 Computer Day 3 $ 70.00 $ 210.00 Scuba Equipment Set 1 Day 3 $ 25.00 $ 75.00 Scuba Equipment Set 2 Day 3 $ 25.00 $ 75.00 Scuba Equipment Set 3 Day 3 $ 25.00 $ 75.00 Scuba Equipment Set 4 Day 3 $ 25.00 $ 75.00 Telemetry Survey System Day 3 $ 30.00 $ 90.00 Scuba Tanks 80 cubic ft 16 tanks x 3 days 48 $ 8.00 $ 384.00 TOTAL $ 245,309.37 7.B.1 Packet Pg. 52 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to 14 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. Table 2. Estimated Cost breakdown of CSA hours, survey days, and travel by task for the Doctors Pass Pre-Dredging Submerged Aquatic Vegetation Survey and Data Deliverable. Project Task Description Unit Quantity Rates (USD) Sub-total Total 2-1 Administration, Travel, Mobilization, and Demobilization $ 5,507.06 Labor $ 4,045.88 PS3 (Diver 1) - Field Team Hour 8 $ 146.80 $ 1,174.40 PS2 (Diver 2) - Field Team Hour 11 $ 111.57 $ 1,227.27 PS1 Standby Diver Hour 8 $ 99.83 $ 798.64 OM Hour 2 $ 202.59 $ 405.18 GISA Hour 2 $ 96.88 $ 193.76 APM Hour 3 $ 82.21 $ 246.63 Travel $ 1,071.18 Vehicle Rental Day 2 $ 180.00 $ 360.00 Lodging (arrival only) 3 rooms x 1 night 3 $ 136.50 $ 409.50 Meals (per diem) 3 persons x 2 days 6 $ 36.00 $ 216.00 Other Direct Costs Day 2 $ 42.84 $ 85.68 Equipment $ 390.00 1 mobilization and 1 demobilization event Diver Digital Still Camera System Day 2 $ 55.00 $ 110.00 Diver GoPro Camera System Day 2 $ 35.00 $ 70.00 Scuba Equipment Set 1 Day 2 $ 25.00 $ 50.00 Scuba Equipment Set 2 Day 2 $ 25.00 $ 50.00 Scuba Equipment Set 3 Day 2 $ 25.00 $ 50.00 Telemetry Survey System Day 2 $ 30.00 $ 60.00 7.B.1 Packet Pg. 53 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to 15 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 2-2 Field Survey - Mapping $ 5,219.25 Labor $ 4,298.40 PS3 (Diver 1) - Field Team Hour 12 $ 146.80 $ 1,761.60 PS2 (Diver 2) - Field Team Hour 12 $ 111.57 $ 1,338.84 PS1 Standby Diver Hour 12 $ 99.83 $ 1,197.96 Travel $ 725.85 Vehicle Rental Day 1 $ 180.00 $ 180.00 Lodging 3 rooms x 1 night 3 $ 136.50 $ 409.50 Meals (per diem) 3 persons x 1 days 3 $ 36.00 $ 108.00 Other Direct Costs Day 1 $ 28.35 $ 28.35 Equipment $ 195.00 Diver Digital Still Camera System Day 1 $ 55.00 $ 55.00 Diver GoPro Camera System Day 1 $ 35.00 $ 35.00 Scuba Equipment Set 1 Day 1 $ 25.00 $ 25.00 Scuba Equipment Set 2 Day 1 $ 25.00 $ 25.00 Scuba Equipment Set 3 Day 1 $ 25.00 $ 25.00 Telemetry Survey System Day 1 $ 30.00 $ 30.00 2-3 Field Survey - Quantitative Survey $ 20,877.00 Labor $ 17,193.60 PS3 (Diver 1) - Field Team Hour 48 $ 146.80 $ 7,046.40 PS2 (Diver 2) - Field Team Hour 48 $ 111.57 $ 5,355.36 PS1 Standby Diver Hour 48 $ 99.83 $ 4,791.84 Travel $ 2,903.40 Vehicle Rental Day 4 $ 180.00 $ 720.00 Lodging 3 rooms x 4 night 12 $ 136.50 $ 1,638.00 Meals (per diem) 3 persons x 4 days 12 $ 36.00 $ 432.00 Other Direct Costs Day 4 $ 28.35 $ 113.40 Equipment $ 780.00 Diver Digital Still Camera System Day 4 $ 55.00 $ 220.00 Diver GoPro Camera System Day 4 $ 35.00 $ 140.00 Scuba Equipment Set 1 Day 4 $ 25.00 $ 100.00 Scuba Equipment Set 2 Day 4 $ 25.00 $ 100.00 Scuba Equipment Set 3 Day 4 $ 25.00 $ 100.00 Telemetry Survey System Day 4 $ 30.00 $ 120.00 7.B.1 Packet Pg. 54 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to 16 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 2-4 Analysis and Data Deliverables $ 9,154.59 Labor $ 9,154.59 SS1 Hour 4 $ 182.03 $ 728.12 PS2 Hour 34 $ 111.57 $ 3,793.38 PS1 Hour 32 $ 99.83 $ 3,194.56 GISA Hour 14 $ 96.88 $ 1,356.32 APM Hour 1 $ 82.21 $ 82.21 TOTAL $ 40,757.90 7.B.1 Packet Pg. 55 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to 17 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 4.3 PROPOSAL COST SUMMARY Total proposed costs for the Nearshore Hardbottom Biological Monitoring Survey are estimated to be $245,309.37; proposed costs for the Doctors Pass Pre-Dredging SAV Survey are estimated to be $40,757.90. This results in a combined proposal cost of $286,067.27. All estimated costs reflect a Time & Materials (T&M) level of effort and actual costs charged will be based on the actual number of field days spent by CSA personnel reflecting rates for labor and equipment listed in Attachments A and B. 5.0 PROPOSAL TERMS CSA’s commercial proposal price calculations were based upon our professional services contract with Collier County as well as “Project-Specific Terms,” which are outlined below. If Collier County (Client) has issues with any of these items, CSA Ocean Sciences Inc. reserves the right to modify its original proposal price in order to meet any cost increase arising from any modifications requested by the Client. This proposal contains privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. CSA is certified by TRACE International Inc. and conducts business ethically and in compliance with the U.S. Foreign Corrupt Practices Act, U.K. Bribery Act, and other anti-bribery legislation. CSA has implemented and strictly adheres to anti-bribery, anti-corruption, and third-party risk management corporate policies and procedures (https://www.traceinternational.org/). CSA holds these standards in high regard and expects the same from its clients and subcontractors. General Terms • Consequences due to coronavirus HSSE have not been included but may result in contingency, including government-imposed quarantine, testing, and other unforeseen impacts. • All staff will conform to CSA’s coronavirus mitigation protocol. Any other required protocol(s) will be reconciled via a bridging document reflecting the more conservative approach among plans. • The services described in this proposal are consistent with the Client or Regulatory Document, as well as CSA’s experience providing the proposed services under both typical and atypical situations. • Quoted rates are valid for 90 days after the date of the proposal. • Any unspecified costs for third-party services will be billed at cost +5%. • Project-Specific Terms • CSA will not be held responsible for any costs or delays incurred due to Government actions, decisions, or rulings when all necessary measures to address all transparent Government concerns have been taken. • Once CSA receives a formal “Notice to Proceed”, a mobilization time of 1 week will be required before beginning any on-site work. • Mobilization/demobilization includes: project management, equipment setup, travel expenses (transportation, fuel, accommodations, per diem), and labor during travel to and from project location. 7.B.1 Packet Pg. 56 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 18 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. • Field day Includes: labor for three CSA AAUS divers, equipment, fuel, accommodations, per diem. • NSHB field survey operations within three separate survey efforts, any additional costs incurred due to weather and sea conditions, vessel/equipment, CSA personnel, and/or other delays will be charged at the agreed upon Equipment and Labor Rates as T&M in Table 1. • Doctors Pass field survey operations within a single survey effort, any additional costs incurred due to weather and sea conditions, vessel/equipment, CSA personnel, and/or other delays will be charged at the agreed upon Equipment and Labor Rates as T&M in Table 2. • Tasks 1-1 through 1-3 and 2-1 through 2-3 assume that the following will be provided by Collier County at no cost to CSA: o Vessel & captain; o Scuba tanks; o Hypack navigation; o Transect maintenance equipment and supplies; and o A vessel log of daily activities. • NSHB Reporting - Project technical details, pertinent information necessary for the Project Description section of the report, and other requirements will be provided to CSA in a timely manner. • NSHB Deliverables - Price for preparation of deliverables is based on a single draft and final document addressing a single set of comments for each deliverable. • Doctors Pass Deliverables - Price for preparation of deliverables is based on a single data deliverable directly to FDEP. Please note that no report is required for the pre-construction SAV surveys as per the guidelines set forth by FDEP in the permit (#0331817-004-JM). All deliverables will be provided electronically to FDEP, pricing for preparation of hard copies to Client is not included. • Any presentations and meetings will be provided at additional expense. Vessel and Client Vessel • Any vessel that will carry CSA employees may be subject to a vessel inspection by CSA or its designee; failure to meet government and/or industry safety standards may result in rejection by CSA of that vessel; CSA will be held harmless for any costs and schedule change arising from rejection of any vessel failing this inspection. • Prices assume that the survey vessel, whether contracted by CSA or Client, is approved by the project country authority and will provide survey navigation services, power source for integrated equipment, and deck operation assistance, as applicable. • Price assumes 12 hours per day operations. Equipment • If any proposed equipment becomes unavailable, CSA reserves the right to substitute or replace the equipment with suitable alternatives. If substituting the equipment results in a price increase, then CSA will be required to obtain Client written approval prior to placing said equipment in service. Positioning and Geophysical • This proposal assumes that Collier County will be provide all navigation and positioning services during the field effort. 7.B.1 Packet Pg. 57 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 19 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. 6.0 LITERATURE CITED CB&I Coastal Planning and Engineering. 2015. Collier County, Doctors Pass Maintenance Dredging Final Seagrass Biological Monitoring Plan for permits: Collier County Beach Nourishment Project, FDEP permit no. 0331817-004-JM. FDEP file no. 0331817-001-JC. Approved April 16, 2015. Tallahassee Florida. 5 pp. CSA Ocean Sciences Inc. 2018a. Doctors Pass Maintenance Dredging June 2018 Pre-Dredge Seagrass Survey Report. Aug. 17, 2018. 25 pp. Submitted to Collier County CZM and FDEP in fulfillment of permit required monitoring for Collier County Beach Nourishment Project FDEP Permit No. 0331817-004-JM. FDEP file no. 0331817-001-JC CSA Ocean Sciences Inc. 2018b. Doctors Pass Maintenance Dredging September 2018 Post-Dredge Seagrass Survey Report. Nov. 28, 2018. 25 pp. Submitted to Collier County CZM and FDEP in fulfillment of permit required monitoring for Collier County Beach Nourishment Project FDEP Permit No. 0331817-004-JM. FDEP file no. 0331817-001-JC CSA Ocean Sciences Inc. 2019b. Collier County Beach Nourishment Project 2019 Hardbottom Monitoring Report and Supplemental Post Red Tide Survey. Nov. 25, 2019. 70 pp. Submitted to Collier County CZM and FDEP in fulfillment of permit required monitoring for Collier County Beach Nourishment Project FDEP Permit No. 0331817-004-JM and the Wiggins Pass Navigation Channel Expansion and Maintenance Project FDEP Permit 0142538-008-JC. CSA Ocean Sciences Inc. 2020. Collier County Beach Nourishment Project 2020 Hardbottom Monitoring Report. Dec. 16, 2020, 140 pp. Submitted to Collier County CZM and FDEP in fulfillment of permit required monitoring for Collier County Beach Nourishment Project FDEP Permit No. 0331817-004-JM and the Wiggins Pass Navigation Channel Expansion and Maintenance Project FDEP Permit 0142538-008-JC. CSA Ocean Sciences Inc. 2022. Collier County Beach Nourishment Project 2021 Hardbottom Monitoring Report. Jan. 2022, in press., 140 pp. For submittal to Collier County CZM and FDEP in fulfillment of permit required monitoring for Collier County Beach Nourishment Project FDEP Permit No. 0331817-004-JM and the Wiggins Pass Navigation Channel Expansion and Maintenance Project FDEP Permit 0142538-008-JC. Florida Department of Environmental Protection. 2018. Collier County, Florida Hardbottom Biological Monitoring Plan for permits: Collier County Beach Nourishment Project, FDEP permit no. 0331817-004-JM and Wiggins Pass Navigation Channel Expansion and Maintenance Project, FDEP permit no. 0142538-008-JC. July 2018. Tallahassee Florida. 17 pp. Florida Department of Environmental Protection. 2020. Guidance on Surveys for Potential Impacts to Submerged Aquatic Vegetation. December 8, 2020. Tallahassee Florida. 28 pp. 7.B.1 Packet Pg. 58 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 20 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. ATTACHMENTS 7.B.1 Packet Pg. 59 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, A-1 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. ATTACHMENT A – LABOR RATE SCHEDULE 7.B.1 Packet Pg. 60 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, Labor Categories Abbreviations Hourly Rate Senior Scientist 2 SS2 220.20$ Senior Scientist 1 SS1 182.03$ Project Scientist 3 PS3 146.80$ Project Scientist 2 PS2 111.57$ Project Scientist 1 PS1 99.83$ GIS Manager GISM 146.80$ GIS Developer GISD 129.18$ GIS Analyst GISA 96.88$ GIS Technician GIST 85.14$ Project Manager 2 PM2 184.97$ Project Manager 1 PM1 129.18$ Assistant Project Manager APM 82.21$ Operations Manager OM 202.59$ Operations Supervisor 2 OS2 164.42$ Operations Supervisor 1 OS1 135.05$ Technician 3 T3 108.63$ Technician 2 T2 93.96$ Technician 1 T1 67.52$ Technical Editor 2 TE2 117.44$ Technical Editor 1 TE1 91.02$ Document Processor DP 79.28$ Clerical CLR 58.72$ Field Equipment and Supplies: Travel and Per Diem: Billed according to Section 112.061 Florida Statutes Subcontracts and Consultants: Billed at cost plus 5%. Other Expendable Supplies, Materials, and Services: Billed at cost plus 5%. Prices are firm only when signed by an authorized company representative or when taken from current Rate Schedules. REGIONAL OFFICES 11953-A FM 529, Houston, Texas 77041 Tel: (772) 219-3000 2261 Denley Road, Houma, Louisiana 70363 Tel: (772) 219-3000 1-1a (2/3/21) 24-Hour Response Line: (844) 272-8320 CSA OCEAN SCIENCES INC. (CSA) Total Labor Rate Schedule for Collier County Effective January 2021 through May 2023 CSA field equipment is billed on a time-rate basis according to CSA's Field Equipment Rate Schedule (1-2). CORPORATE HEADQUARTERS 8502 SW Kansas Avenue, Stuart, Florida 34997 Tel: (772) 219-3000; Fax: (772) 219-3010 e-mail: csa@conshelf.com web: www.csaocean.com A-2 7.B.1 Packet Pg. 61 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, B-1 Privileged, confidential, and/or proprietary information intended for a specific individual and purpose. Any distribution or use of this communication by anyone other than the intended recipient is strictly prohibited and may be unlawful. ATTACHMENT B – EQUIPMENT RATE SCHEDULE 7.B.1 Packet Pg. 62 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, CSA OCEAN SCIENCES INC. FIELD EQUIPMENT RATE SCHEDULE Effective 1 January 2021 through May 2023 GENERAL DESCRIPTION EXTENDED DESCRIPTION PRICE 1 ‐ NAV & COMM Survey Software Hypack Max, Hypack Lite 110 Multibeam Survey Software Hypack Hysweep 140 Computer Desktop or Laptop CPU 70 Network Storage Device ‐ QNAP QNAP TES 110 GPS WAAS Garmin 76, 76CSX 15 GPS GNSS ‐ high accuracy ‐ handheld Trimble GeoXH 90 GPS DGPS ‐ dual‐antenna system Trimble SPS‐461 90 GPS GNSS‐GLONASS & Heading System Trimble SPS855 & SPS555H 225 GPS RTK ‐ Sub cm accuracy Trimble R8 RTK 600 GLONASS Navigation System Applanix RTK POS MV Surfmaster SFF IP68 500 Diver Survey & Sonar System Shark Marine Navigator D11 850 USBL ‐ System w/ beacons LinkQuest TrackLink 1500 330 USBL ‐ High Accuaracy GyroUSBL© System w/ beacons Sonardyne Ranger 2 2,200 Telemetry Survey System Maxon 450MHz 30 HPR Motion Sensor SMC IMU‐108 70 Satellite Phone‐ Hand Held Iridium w/o usage Iridium 9505 A 50 Satellite Phone/Internet FleetBroadband w/o usage Thrane & Thrane Sailor 150 200 2 ‐ REMOTE SENSING Hydrophone Cetacean CR‐1, C54 20 Sound Source Ocean Sonics icTalk 100 Digital Hydrophone Ocean Sonics icListen 200 Acoustic Recorder Loggerhead DSG 110 Acoustic Recorder & Signal Analyzer Develogic Sono.Vault, Sono.Vault HF 210 Pressure Sensor Array PCB Pressure Sensors W138A01 w/ line conditioners 400 Acoustic Modeling Software Navcon dBSea 143 Scientific Echosounder ‐ 200kHz Simrad EK60 w/ deck unit ‐ 200 kHz 550 Scientific Echosounder ‐ 38kHz Simrad EK60 w/ deck unit ‐ 38 kHz 750 Scientific Echosounder ‐ 18kHz Simrad EK60 w/ deck unit ‐ 18 kHz 1,050 Echoview Software Myriax LiveView 200 Single‐Beam Echosounder ‐ 200 kHz Ohmex Sonarmite BT 100 Single‐Beam Echosounder ‐ 12/24/200 kHz Teledyne Odom CV300 Single Beam 300 Digital Side Scan Sonar L‐3 Communications Klein 3900 400 Digital Side Scan Sonar L‐3 Communications Klein 3000 500 Digital Side Scan Sonar & Sub‐Bottom L‐3 Communications Klein 3000/3310 750 Marine Magnometer Geometrics Marine Magnometer G‐822 180 Sub‐Bottom System Edgetech SB216 495 Multi‐Beam Scanning Sonar Kongsberg Mesotech M3 500 SonarWiz Processing System SonarWiz 6 150 ASV (Autonomous Surface Vessel) Utility Class Searobotics USV‐2600 1,500 ASV (Autonomous Surface Vessel) Surveyor Class Searobotics M 1.8 1,500 3 ‐ REMOTE IMAGING MiniROV SeaBotix LBV300‐5 w/ 156m tether 950 Inspection Class ROV Saab Seaeye Falcon ROV w/ 440m tether 1,500 Towed SD Video System (30m) Aluminum sled w/ video, still, LED lights & lasers, 5HP winch, cable 400 Towed SD Video System (300m) Aluminum sled w/ video, still, P&T, LED lights & lasers, 20HP winch, cable 1,850 Towed SD Video System (3,000m/6,000m)DTS 6000V / Nexus MK E 2,000 SD Subsea Video Camera DSP&L MSC 2000, Insite Pacific Aurora, Insite Pacific Nova 70 HD Subsea Video Camera Insite Pacific MiniZeus 300 Digital Still Camera System Imenco SDS 1210 350 Seabed Camera System (6,000m)OSIL SeaCam, W&A SOLO II ARC 100 Photogrammetric Processing Software Agisoft Metashape Professional 200 Video Data Management System VisualSoft VisualArchive 150 Digital Video Recorder ‐ SD VisualSoft VisualDVR Dual 200 Digital Video Recorder ‐ HD VisualSoft VisualDVR‐HD 300 Video & Metadata Encoder VITEC MGW Premium Encoder HD 415 1‐2 (12/14/20)B-2 7.B.1 Packet Pg. 63 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, CSA OCEAN SCIENCES INC. FIELD EQUIPMENT RATE SCHEDULE Effective 1 January 2021 GENERAL DESCRIPTION EXTENDED DESCRIPTION PRICE 4 ‐ IMAGING / DIVER IMAGING Diver GoPro Camera System GoPro Hero w/ LCD display, 2x SOLA 2000 lights 35 Diver HD Video Camera System Canon XA‐10, Sony HDR‐HC7, Sony HDR‐HC9 95 Diver Digital Still Camera System Canon G11, Canon G12, Sony A5000 55 5 ‐ WQ & PHYS O & MOORINGS CTD ‐ Optical Teledyne RDI Citadel‐NV 75 CTD ‐ Real Time only Sea‐Bird Electronics SBE‐49 FastCAT 100 CTD ‐ Deep water w/ internal data logger Sea‐Bird Electronics SBE‐19Plus V2 w/ pump 175 Real Time CTD Kit (PDIM w/ deck unit)Sea‐Bird Electronics SBE‐33 80 CTD Auto Fire Module Sea‐Bird Electronics AFM 40 Altimeter (6,000m)Teledyne Benthos PSA‐916 20 DO Sensor Sea‐Bird Electronics SBE‐43 50 pH Sensor (1200m)Sea‐Bird Electronics SBE‐18 10 pH/ORP Sensor (Redox)Sea‐Bird Electronics SBE‐27 35 Turbidity Sensor Campbell Scientific OBS‐3+15 PAR Sensor Biospherical Instruments QSP2300 25 PAR Logger w/ GPS Li‐Cor LI‐1500G/LI‐192SA 30 Fluorometer WetLabs CDOM‐FLCDRTD, WetLabs ECO‐CDOM CD2000 60 Chlorophyll & Turbidity Sensor WetLabs ECO‐ FLNTURTD, WetLabs ECO‐FLRTD 60 pH Sensor (6,000m)AMT UT‐pH‐EM 40 pH/ORP Sensor (Redox) (6,000m)AMT UT‐RE‐EM 60 Temperature & Depth Sensor Seabird Electronics SBE‐39 25 Digital Pressure Sensor Seabird Electronics SBE‐50 25 Depth Logger RBR Solo3 D 30 CTD ‐ Shallow water w/ internal data logger YSI 650MDS (pH/DO/Turbidity), Hanna Instrument HI9829 125 Hanna Instruments Multiparameter Probe (pH/ORP/EC/DO Hanna Instruments HI9829 (pH/ORP/EC/DO) 10m 200 Turbidity Logger Campbell Scientific OBS‐3a 25 Lab Turbiditimeter Hach 2100P 20 Lab Spectrophotometer Hach DR2800 30 Lab Culture Incubator Hach 153‐2 80 Sound Velocity Profiler AML Base X2, SV‐ & P‐Xchange 45 ADCP ‐ 1 MHz Nortek AquaDopp 120 ADCP‐ 600kHz or 1200 kHz Teledyne RDI WHMVM 600, WHM 1200 Rowe SeaWatch 600kHz 150 ADCP ‐ 400kHz Nortek AWAC 400kHz 230 ADCP ‐ 300 kHz Teledyne RDI WHS 300‐I‐UG48 Rowe SeaWatch 300kHz 250 ADCP ‐ 300 kHz (6,000m)Teledyne RDI WHS 300‐I‐UG50 260 ADCP ‐ 75kHz w/ subsea mooring Teledyne RDI WHLS 75‐I‐2 350 ADCP ‐ 55kHz w/ subsea mooring Nortek Signature55 55kHz w/ elliptical buoy 820 ADCP Bottom Mount Apple Machine & Supply Bottom Mount 25 ADCP Trawl Mount Mooring Systems MTRBM 60 ADCP Mooring Mount ‐ Shallow water Mooring Systems In‐Line Mount, Mooring Systems WH Buoy Mounts, Mooring Systems EB‐F‐33/FB‐33‐AWAC 40 ADCP Mooring Mount 1,500m Mooring Systems SB‐35/FB‐35‐WH ‐ 1,500m 60 Syntactic Float Mooring Systems SF‐30‐1,000m 50 Modular Floatation ‐ Medium Trelleborg Micro Modular Buoy (207lbs/233lbs buoyancy)120 Modular Floatation ‐ Small Trelleborg Nano Modular Buoy (73lbs/76lbs buoyancy)40 Trawl Float Mooring Systems 14" Triple Trawl Float w/ strength member ‐ 800m 10 Glass Flotation Sphere Teledyne Benthos 17" HR Glass Float ‐ 6,000m 10 Subsurface Locator Beacon Xeos Iridium 9603‐D‐I, XEOS XMi‐11K 40 Tide Gauge Valeport miniTide 50 Wave Gauge RBR RBRvirtuoso D25 Acoustic Release Teledyne R12K 150 Acoustic Release Teledyne Benthos 866‐A 100 Acoustic Release Deck Unit Teledyne Benthos UDB900M, UDB9400 125 Acoustic Modem LinkQuest UVM 2000 100 1‐2 (12/14/20)B-3 7.B.1 Packet Pg. 64 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, CSA OCEAN SCIENCES INC. FIELD EQUIPMENT RATE SCHEDULE Effective 1 January 2021 GENERAL DESCRIPTION EXTENDED DESCRIPTION PRICE 6 ‐ SAMPLING Rosette ‐ 6 Position (600m)Sea‐Bird Electronics SBE‐55 200 Rosette ‐ 12 Position (6,000m)Sea‐Bird Electronics SBE‐32 400 Rosette ‐ 24 Position (6,000m)Sea‐Bird Electronics SBE‐32 600 Niskin Water Sampler 1.2L / 2.5L / 4.0L General Oceanics Niskin 1.2L / 2.5L / 4.0L 10 Go‐Flo Water Sampler ‐ 5L General Oceanics GoFlo 5L Teflon coated 30 Go‐Flo Water Sampler ‐ 10L General Oceanics GoFlo 10LTeflon coated 40 Niskin Water Sampler ‐ 30L General Oceanics Niskin 30L 50 Peristaltic Water Pump Geotech Environmental 900‐1280 15 ROV Push Corer ROV Product Services 3" and 4"10 ROV Box Corer Searobotics 0.25m x 0.25m 75 ROV Suction Sampler Searobotics SLRP‐3 650 Mega‐Corer Ocean Scientific Intl Mega‐Corer 12‐Core 2,500 Box Corer ‐ Small Gray O'Hara design 0.25m x 0.25m 50 Box Corer ‐ Medium Gray O'Hara design 0.35m x 0.35m 75 Box Corer ‐ Large Gray O'Hara design 0.48m x 0.48m 200 Smith Mac Sediment sampler 0.30m x 0.30m 100 Van Veen Sediment Sampler ‐ Small ‐ Young modified 0.20m x 0.20m 25 Van Veen Sediment Sampler ‐ Medium ‐ Young modified 0.30m x 0.30m 35 Van Veen Sediment Sampler ‐ Large 0.51m x 0.42m 65 Ponar / Eckman Sediment Sampler Ponar Petite 0.152m x 0.152m/2.4L, Ponar Standard 0.229 x 0.229m/8.2L Eckman 10 Sediment Sieve Station CSA OS SWS‐002 100 MOCNESS 1m Biological Environmental Sampling System MOC‐1 (w/ frame, sensors, controls & nets)1,500 MOCNESS 10m Biological Environmental Sampling System MOC‐10 (w/ frame, sensors, controls & nets)2,000 Midwater Trawl System Superior Trawl 1.02 x 3.20m 650 Bongo / Neuston / Manta Net System Bongo 0.65m Neuston 1x2m, Manta 250 Ballloon Trawl Unit Terrebonne Otter Trawl 15 Triangle / Rock / Oyster Dredge Kahlsico Triangular Dredge 0.60m Benthos Rock Dredge 0.41m x 0.99m Oyster 15 OST Rock Dredge System OST 506‐100‐001B (2m x 0.8m)225 Electro Fish Shocker Smith‐Root 5kW pulsed DC 60 7 ‐ DIVING Scuba Equipment Set 25 Scuba Tank 80 cubic ft 8 Acoustic Diver Recall System 20 Diver Comm. System (deck unit, masks)200 Brownies Hooka Compressor Set 80 Dive Tank Compressor 50 8 ‐ DECK GEAR 125 HP Slip Ring Winch w/ 6,000m coax DT Marine 3125EHLWR 2,500 75 HP Slip Ring Winch w/o cable 72480 ROV/ROTV 800 60 HP Slip Ring Winch w/ synthetic line DT Marine 3060EHLW w/ 6,000m of Unitrex HDWE 5/8"1,500 50 HP Slip Ring Winch w/ synthetic line DT Marine 3050EHLWR w/ 3,300m or 5,000m of ?????????????1,300 40 HP Slip Ring Winch w/o cable DT Marine 3040EHLWR 700 25 HP Slip Ring Winch w/ synthetic line or coax DT Marine 3025EHLWR w/ ???????800 20 HP Slip Ring Winch w/ towed video cable DT Marine 1020EHLWR w/ 1,200m of Falmat FM121108‐1BF 100 5 HP Slip Ring Winch w/o cable DT Marine 305EHA 120 Pneumatic Tugger Winch w/ cable F&M Mafco HUL40 4,000lbs 85 Hydraulic or Electric Tugger Winch Ramsey HD‐P 8000, Smittybilt X20 12K Gen2 25 1,500 ‐ 3,000m Conductor Cable Tyco Electronics Single Conductor A310255, Coax A302799, A301241, 7‐Conductor 7H472K, 7H42RZ 200 20 HP Gas Hydraulic Power Unit Stanley 100 1‐2 (12/14/20)B-4 7.B.1 Packet Pg. 65 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, CSA OCEAN SCIENCES INC. FIELD EQUIPMENT RATE SCHEDULE Effective 1 January 2021 through May 2023 GENERAL DESCRIPTION EXTENDED DESCRIPTION PRICE 8 ‐ DECK GEAR (continued) 10T Articulating A‐Frame w/ 100HP HPU New Industries 19'x15' w/ DT Marine 100HP HPU 1,700 10T Articulating A‐Frame w/ 50HP HPU New Industries 19'x15' w/ DT Marine 50HP HPU 1,000 5T Articulating A‐Frame w/ 15HP or 30 HP HPU New Industries 17'x8' w/ DT Marine 15HP or 30HP HPU 800 Vortex Side Pole w/ saddle FWC 30', 19'200 Tow Block Campbell Specialty 36"McKissick 16" 25 Digital Cable Counter & Block Remontec DTD 20B, Measurement Technology LCI‐90i 70 Dredge Pump AMT 2"25 Honda Generator ‐ 2kW, 5kW EU2000i, EB5000X 50 Generator ‐ 13kW (Diesel)Voltmaster 13000 110 Light Tower w/ generator Terex AL4000 100 Gas/Electric Air Compressor 90 PSI 30 Mobile Deck Storage Container (8'x20')8'x20'25 Mobile Work Van (8'x20')8'x20'250 9 ‐ BOATS & TRUCKS 49 ft R/V Dolphin Marine Science / Geophysical Survey Vessel 4,500 27ft Catamaran w/ trailer Trailered Marine Science / Geophysical Survey Vessel 2,400 28 ft Mako Boat w/ trailer Mako 650 25 ft Parker Boat w/ trailer Parker 550 25 ft Pontoon Boat w/ trailer Tri‐Pontoon 200 Truck Ford F250, F350, GMC Yukon, GMC Suburban 150 Longterm rates available Notes: The rates listed above apply when CSA is responsible for loss and repairs. Rate schedules are subject to revision on each 1 January. This Schedule may be updated as needed throughout the year to include the addition of new equipment. Any changes to existing prices will occur only during a 1 January revision. Prices are firm only when signed by an authorized company representative or when taken form current Rate Schedules. CORPORATE HEADQUARTERS 8502 SW Kansas Ave Stuart, FL 34997 USA +1 772 219 3000 csa@conshelf.com csaocean.com U.S. REGIONAL OFFICES FLORIDA, LOUISIANA, TEXAS, CALIFORNIA INTERNATIONAL LOCATIONS TRINIDAD, QATAR, BRAZIL, CYPRUS, SINGAPORE, AUSTRALIA 1‐2 (12/14/20)B-5 7.B.1 Packet Pg. 66 Attachment: 03.07.22 - Proposal - CSA - 2022 Hardbottom Monitoring (21646 : Recommendation to approve a proposal by CSA Ocean Sciences, 03/28/2022 EXECUTIVE SUMMARY Tourist Development Council (TDC) to review and make a recommendation on the application by Susan Becker for the appointment of an additional term upon the Tourist Development Council. OBJECTIVE: Review application and make recommendation for appointment for an additional term on the Tourist Development Council (TDC). CONSIDERATIONS: The current term of Susan Becker upon the Tourist Development Council is set to expire on April 21, 2022. Susan Becker is employed by Neapolitan Enterprises, has reapplied as a non-owner representative and has been a 15 plus year resident and is registered to vote in Collier County. Staff requests that the TDC discuss the applicant and make a recommendation to the reappointment of Ms Becker to TDC for an additional term . The TDC recommendation will be forwarded to the County Commission for final appointment. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. FISCAL IMPACT: There is no financial impact LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Staff requests the Tourist Development Council (TDC) to review and make a recommendation on the application by Susan Becker for the appointment of an additional term upon the Tourist Development Council. Prepared by: Paul Beirnes, Tourism Director ATTACHMENT(S) 1. Application Becker TDC 2.7.22 (002) (PDF) 7.C Packet Pg. 67 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 21703 Item Summary: Tourist Development Council (TDC) to review and make a recommendation on the application by Susan Becker for the appointment of an additional term upon the Tourist Development Council. Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/15/2022 1:44 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/15/2022 1:44 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/15/2022 1:44 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/15/2022 1:46 PM Tourism Kelly Green Stage 1 Review Completed 03/15/2022 2:11 PM Tourism Paul Beirnes Director Completed 03/15/2022 2:13 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/18/2022 10:09 AM County Attorney's Office Colleen Greene Attorney Review Completed 03/21/2022 2:51 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 7.C Packet Pg. 68 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/7/2022 8:36:47 AM. Name: susan becker Home Phone: 239-361-7708 Home Address: 371 11th avenue south City: naples Zip Code: 34102 Phone Numbers Business: 239-293-8933 E-Mail Address: smmsbecker@gmail.com Board or Committee: Tourist Development Council Category: non owner representative Place of Employment: Neapolitan Enterprises How long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Would you and/or any organizations with which you are affiliated benefit from decisions or 7.C.1 Packet Pg. 69 Attachment: Application Becker TDC 2.7.22 (002) (21703 : Recommendation of Susan Becker for TDC additional term) recommendations made by this advisory board? No Not Indicated Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? Yes Tourist Development Council Please list your community activities and positions held: Southwest Florida Concierges Association, SKAL, Third Street Merchants Association, Old Naples Association, Friends of the CC Library, Naples Historical Association, Conservancy of SW Florida, Naples Sailing and Yacht Club, Naples Cruise Club, American Association of University Women with various leadership positions. Education: MS University of Wisconsin; BA Rockford College; University of Edinburgh, Scotland; Richmond College, London, England; exchange professor Chester, England Experience / Background Concierge in Naples Historical District for 20 years; Professor of English at Illinois Central College for 32 years; honoree of Great Teachers; public speaker and presenter at national conferences; consultant Educational Testing Services; editor, writer, reviewer; discussion facilitator; event coordinator:contracts,performance. 7.C.1 Packet Pg. 70 Attachment: Application Becker TDC 2.7.22 (002) (21703 : Recommendation of Susan Becker for TDC additional term) 03/28/2022 EXECUTIVE SUMMARY Tourist Development Council (TDC) to review and make a recommendation on the application by Edward Olesky for the appointment of an additional term upon the Tourist Development Council. OBJECTIVE: Review application and make recommendation for appointment for an additional term on the Tourist Development Council (TDC). CONSIDERATIONS: The current term of Edward Olesky upon the Tourist Development Council is set to expire on April 21, 2022. Edward Olesky is employed by Lake Trafford Marina and RV Park and has been a 56 year resident and is registered to vote in Collier County. Staff requests that the TDC discuss the applicant and make a recommendation to the reappointment of Mr Olesky to TDC for an additional term . The TDC recommendation will be forwarded to the County Commission for final appointment. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. FISCAL IMPACT: There is no financial impact LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Staff requests the Tourist Development Council (TDC) to review and make a recommendation on the application by Mr Olesky for the appointment of an additional term upon the Tourist Development Council. Prepared by: Paul Beirnes, Tourism Director ATTACHMENT(S) 1. Application Olesky TDC 3.4.22 (PDF) 7.D Packet Pg. 71 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 21704 Item Summary: Tourist Development Council (TDC) to review and make a recommendation on the application by Edward Olesky for the appointment of an additional term upon the Tourist Development Council. Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/15/2022 1:53 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/15/2022 1:53 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/15/2022 1:54 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/15/2022 1:56 PM Tourism Kelly Green Stage 1 Review Completed 03/15/2022 2:10 PM Tourism Paul Beirnes Director Completed 03/15/2022 2:12 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/18/2022 10:10 AM County Attorney's Office Colleen Greene Attorney Review Completed 03/21/2022 2:53 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 7.D Packet Pg. 72 7.D.1 Packet Pg. 73 Attachment: Application Olesky TDC 3.4.22 (21704 : Recommendation of Edward Olesky for TDC additional term) 7.D.1 Packet Pg. 74 Attachment: Application Olesky TDC 3.4.22 (21704 : Recommendation of Edward Olesky for TDC additional term) 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A.1 Item Summary: Marketing Partner Report Part 1 Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/14/2022 10:46 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/14/2022 10:46 AM Approved By: Review: Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/14/2022 10:53 AM Tourism Jennifer Leslie Tourism Division Completed 03/14/2022 11:33 AM Tourism Kelly Green Stage 1 Review Completed 03/15/2022 2:00 PM Tourism Paul Beirnes Director Completed 03/15/2022 2:06 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/15/2022 2:45 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 4:56 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 9.A.1 Packet Pg. 75 Marketing Partner Reports March 2022 TDC 9.A.1.a Packet Pg. 76 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report MARKETING PARTNER REPORTS PART I 9.A.1.a Packet Pg. 77 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report RESEARCH REPORT Downs & St Germain 9.A.1.a Packet Pg. 78 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 79 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 80 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 81 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 82 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 83 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 84 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 85 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 86 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 87 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 88 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 89 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 90 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 91 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 92 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 93 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 94 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 95 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 96 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 97 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 98 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 99 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 100 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 101 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 102 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 103 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 104 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 105 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report PUBLIC RELATIONS REPORT Lou Hammond & Associates & CVB PR Team 9.A.1.a Packet Pg. 106 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report National Public Relations Update TDC Meeting Services conducted in February 2022 9.A.1.a Packet Pg. 107 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Highlights LHG & CVB PR EFFORTS –February 2022 Media Impressions: 10,426,780 Media Value: $19,881 9.A.1.a Packet Pg. 108 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 109 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 110 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Outreach ➢Major Pitch Points Promoted the following topics: ➢Trade White Snow for White Sand ➢Targeted cold weather markets -Chicago, Toronto: ➢Erica Zazo (Backpacker) ➢Latifah Al-Hazza (Vogue, CNN Travel, Harper’s Bazaar) ➢Wellness Offerings on Paradise Coast ➢Identified wellness offerings and targeted consumer/lifestyle, health and wellness, and travel media ➢Secured global TimeOut coverage of Shy Wolf Sanctuary ➢Best Places to Go in June ➢Identified activities/events for potential inclusion in seasonal travel round-ups, specifically highlighted Pride Fest 9.A.1.a Packet Pg. 111 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Outreach ➢Recommend Magazine ➢Uncovered a media lead from the trade outlet seeking information from luxury destinations to featured in a Family Travel Trends Report for the March issue. ➢USA Today Go Escape ➢Source assignment seeking information on Everglades National Park’s 75th Anniversary,specifically for destination celebrations,historic highlights,special events,attractions,and tours of the park. 9.A.1.a Packet Pg. 112 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Outreach ➢VISIT FLORIDA Editorial Lead: February 2022 Topics ➢Developed response for inclusion in press releases and on the media site on the following topics: ➢Luxury Florida: Must-see accommodations and activities for a five-star vacation in Florida, including wellness and spas ➢Florida Road Trip: Best dog-friendly places to visit on a Florida road trip ➢Shopping in Florida: Top places for shopping in the Paradise Coast ➢Hidden Natural Gems: Nature parks with iconic attractions that are not well-known to international visitors ➢VISIT FLORIDA: Domestic Media Reception & Mission 2022 ➢Drafted submission for consideration to be included in the Domestic Media Reception & Mission on April 3 in New York followed by Chicago. 9.A.1.a Packet Pg. 113 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Media Outreach ➢Press Release: John Melleky Appointment ➢Edited release announcing John Melleky’s appointment; distributed to national, regional, and in-state media. ➢Travel Daily News ➢Smart Meetings Smart Moves ➢Press Materials: Updated Awards Spreadsheet ➢Agency updated awards spreadsheet to reflect the latest accolades. ➢Vetting: Media Requests ➢Provided recommendations on hosting media/influencers by researching demographics, aesthetic, engagement, etc. to determine if it was going to provide value to the destination. ➢Travel Writer Alice Shapin (Washingtonian Magazine) ➢Travel Writer Judy Koutsky (Forbes) ➢Freelancer Amy Bentley (Beachcomber Magazine) ➢Influencers Scott and Collette Stohler (@roamaroo) 9.A.1.a Packet Pg. 114 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Partner Communications ➢Partner Engagement ➢Hot Tip programming ➢Spring Break ➢Women-Owned Businesses ➢Mother’s Day ➢Spring Travel Analysis ➢Provided key findings from Destination Analysts latest travel sentiment survey of 1,200 American travelers including industry insights on spring travel planning. ➢Partner Newsletter ➢Assisted in creation of February Newsletter and deployment on February 23. 9.A.1.a Packet Pg. 115 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Looking Ahead ➢Upcoming Coverage ➢Travel + Leisure –The Ritz-Carlton Naples Golf Resort ➢Smart Meetings –John Melleky Cultural Department ➢INDULGE Magazine –Luxury Florida Guide ➢Charlotte Parent –Multigenerational Travel ➢Recommend Magazine –Family Travel Trends Report ➢USA Today Go Escape –Everglades National Park ➢TravelAwaits –Brandy Gleason media visit ➢Meetings Today –Florida supplement ➢Media Visits ➢Travel Blogger Jennifer Brommer ➢Paul Rubio (Palm Beach Media Group) ➢Diane Bair (Boston Globe) ➢Cathy Chestnut (Palm Beach Media Group) ➢Projects ➢March Newsletter ➢Press Material Updates 9.A.1.a Packet Pg. 116 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Thank you! Proud to be your Partner in Paradise! 9.A.1.a Packet Pg. 117 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Paradise Advertising Digital & Social Media 9.A.1.a Packet Pg. 118 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report The Winter Campaign launched in mid-January and is running through the end of March. In February we also had LGBTQ, Eco, Weddings, and the Toronto campaign in market. OVERALL In February,we served 15,590,870 digital impressions and delivered 40,958 clicks,with a strong CTR of .26%.This is well over the industry benchmark of .08%. OVERALL VIDEO In February, there were 1,042,078 completed video views. The Video Completion rate (VCR) continued to increase, up again this month to 85%. This is well over our benchmark of 70%and up 3 percentage points from January. Top perf orming DISPLAY vendors in the Winter Campaign: Top performing VIDEO vendors in the Winter Campaign: •Kargo, for the second month in a row, with an extremely strong .84%. This is our high impact rich media mobile campaign. •Division D with a .55%.This is our vendor with keyword search targeting and serving banners to those who subscribe to other travel enewsletters •HULU with a 99.2% •Q1 Media with a 94.9% Top performing vendor in the TORONTO campaign is: •The Weather Network with a .71%CTR TOTAL MEDIA IMPRESSIONS Last M ont h (Feb 1 -28)c 15.59M ▲50% Comparison period:10.39M TOTAL VCR Last Month (Feb 1 -28)c 85% ▲3% Comparison period:82.3% Benchmarks CTR:.08% VCR:70% TOTAL CTR Last Month (Feb 1 -28)c 0.26% ▼14% Comparison period:0.31% TOTAL SPEND Last M ont h (Feb 1 -28)c $137.9k ▼18% Comparison period:$167.7k Digital Media Perform ance -Met ric s K last update Mar 10,2022 at 03:07 PM 3 9.A.1.a Packet Pg. 119 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Top Banner Creative across all campaigns w as Eco,wit h a .16%. Top Banner Creative f or t he Winter Campaign t hus f ar,however,is Boomers wit h a .12% Top Video Creative across all Cam paigns as well as t he Wint er Cam paign w as t he HULU Interactive Ad ,f ollow ed by t he Finest Florida Has t o Offer,also on HULU The Int eract ive Ad delivered a 99.2%VCR,and t he Finest Fl ad delivered a 98.6%. NOTE:There w as a QR code on t he int eract ive spot. As of a week ago when we received report ing f rom HULU,t hey showed a QR code open count of 153,which m eans 7.8%of people who saw t he QR code scanned it . Digital Media Perform ance -Creative K last update Jun 7,2021 at 06:06 PM 3 9.A.1.a Packet Pg. 120 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 9.A.1.a Packet Pg. 121 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 633.8k POST ENGAGEMENT Last M ont h (Feb 1 -28)c ▲85% Comparison period:342.3k Feb 28 10,000 20,000 30,000 40,000 0 Feb 1 Feb 10 Feb 19 Po st Engagement Previo us (Jan 1 -31) Evergreen Only Paradise Will Do There is a Place Beach Image NOTE FROM M AR 4 9:39 PM Facebook Ads -Creative K last update Mar 10,2022 at 04:47 PM 3 9.A.1.a Packet Pg. 122 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report #NAME IMPR.CTR / Always On FY22 0989 78,818 2 CCT Wedding FY22 1208 17,018 3 CCT Canada FY22 1521 30,554 4 CCT LGBTQ FY22 1322 63,125 5.1 3.87 1.9 0.75 CAMPAIGNS OVERVIEW Last M ont h (Feb 1 -28)cAVG.CPC Last M ont h (Feb 1 -28)c $0.60 ▲9% Comparison period:$0.55 IMPRESSIONS 189.5k Last Month (Feb 1 -28)c ▲41% Com parison period:134.6k Feb 4 Feb 7 Feb 10 Feb 13 Feb 16 Feb 19 Feb 22 Feb 25 Feb… 0 Feb 1 5,000 10,000 15,000 Impressions Previous (J an 1 -31) 5,735 CLICKS Last M ont h (Feb 1 -28)c ▲3% Comparison period:5,570 Feb 26 100 Feb 1 150 200 250 300 Feb 6 Feb 11 Feb 16 Feb 21 Clicks Previous (Jan 1 -31) IMPRESSION BY CAMPAIGN Last M ont h (Feb 1 -28)c Always On… 41.6% CCT LGBTQ FY2… 33.3% CCT Wedding FY22 … 9% CCT Cana… 16.1%189,515 Total Paid Search -Google K last update Mar 10,2022 at 04:46 PM 3 9.A.1.a Packet Pg. 123 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Adara IM PAC T Insights February 2022 Adara Insights 1 9.A.1.a Packet Pg. 124 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report Adara IM PAC T Insights February 2022 Copy of Adara Insights 1 (1) 9.A.1.a Packet Pg. 125 Attachment: Part 1- MARKETING PARTNER March 2022 (21683 : Marketing Partner Report 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.B.1 Item Summary: Marketing Partner Report Part 2 Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/14/2022 11:39 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/14/2022 11:39 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/14/2022 11:39 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/14/2022 12:03 PM Tourism Kelly Green Stage 1 Review Completed 03/15/2022 2:03 PM Tourism Paul Beirnes Director Completed 03/15/2022 2:07 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/15/2022 2:18 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 4:57 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 9.B.1 Packet Pg. 126 MARKETING PARTNER REPORTS PART II 9.B.1.a Packet Pg. 127 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report TOURIST TAX COLLECTIONS Collier County Tax Collector 9.B.1.a Packet Pg. 128 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 129 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 130 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 131 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 132 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 133 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 134 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 135 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 136 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 137 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 138 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 139 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report WEB SITE ANALYTICS Miles Partners, Inc. 9.B.1.a Packet Pg. 140 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report ParadiseCoast.comMonthly Report February 2022 Naples, Marco Island & the Everglades CVB 9.B.1.a Packet Pg. 141 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 142 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 143 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 144 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 145 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 146 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 147 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report Paradise Coast Sports Complex 9.B.1.a Packet Pg. 148 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report PARADISE COAST Paradise Coast Sports Complex (PCSC) March 28, 2022 9.B.1.a Packet Pg. 149 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report AGENDA Meet The Team Sports Facilities Companies Upcoming Events Generated Awareness & Press 9.B.1.a Packet Pg. 150 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report MEET THE TEAM •Dave Pritchett, COO •Jack Adams, VP & Account Executive •Adrian Moses, GM •Jaci Erale-Baughn, Marketing Director •David Wasson, Marketing Manager •Jeff Walters, BD & Events Director •Jimbo Mann, F&B Director •Sarah Culp, Tournament /Non-Sport Event Coordinator 9.B.1.a Packet Pg. 151 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report SPORTS FACILITIES COMPANIES MISSION To improve the health and economic vitality of the communities we serve. 9.B.1.a Packet Pg. 152 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report SFNETWORK BENEFITS National Media Buying Cost Efficiency •Sports Destination Magazine Conference Representation •Booking on Your Behalf Trade Show Co-op Opportunities •Sports ETA •Teams SFNetwork •Website Representation •Lead Generation 9.B.1.a Packet Pg. 153 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report UPCOMING EVENTS 9.B.1.a Packet Pg. 154 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report TOURNEYS * CONCERTS * EVENTS APRIL Clash Of Champions Soccer Tournament Naples City Semi-Pro Soccer Battle Out West 7x7 Football Tournament Steve Quinn 7x7 Football Tournament Prep RedZone Football Event Naples Canes Youth Football Games Easter Egg Hunt Azzurri Storm Semi-Pro Soccer South Florida Cup & Showcase Soccer Tournament MAY FHSAA State Lacrosse Championships EDP Cup Soccer Tournament Winston Cup Soccer Tournament Pro Soccer Pathways Camp Naples United Semi-Pro Soccer Naples 9s Rugby Tournament 9.B.1.a Packet Pg. 155 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report AWARENESS & PRESS 9.B.1.a Packet Pg. 156 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report NEW WEBSITE –Playparadisecoast.com Users Organic Referral Press, Backlinks 3,100 1,108 1,054 Top Pages Home Upcoming Events The Cove January-March 2022 9.B.1.a Packet Pg. 157 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report GETTING THE WORD OUT NAPLES DEALERS AUDI INFINITI VOLVO ACURA VW 9.B.1.a Packet Pg. 158 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report PARADISE COAST SPORTS COMPLEX FB PAGE People Reached 126,000 + 54% Post Engagements + 170% Page Likes +283% Videos +122% Page Followers +280% Past 30 Days 9.B.1.a Packet Pg. 159 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report #PLAYPARADISE -TWITTER 9.B.1.a Packet Pg. 160 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report MEDIA OPPORTUNITIES Bella Magazine Florida’s Paradise Coast Official Visitors Guide 2022 EnCompass Magazine Jan/Feb 2022 9.B.1.a Packet Pg. 161 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report NEWSLETTERS & EMAIL CAMPAIGNS 9.B.1.a Packet Pg. 162 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report COOL EVENTS WE HOSTED 9.B.1.a Packet Pg. 163 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report THANK YOU! PLEASE COME TOUR THE FACILITY! 9.B.1.a Packet Pg. 164 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report Collier County Museums Visitation Reports 9.B.1.a Packet Pg. 165 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report VISITATION February 2022 9.B.1.a Packet Pg. 166 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 8,198 TOTAL VISITORS IN FEBRUARY February 2021 February 2022 Collier Museum at Government Center 453 761 Immokalee Pioneer Museum at Roberts Ranch 134 212 Marco Island Historical Museum 1438 2937 Museum of the Everglades 1027 2726 Naples Depot Museum 455 1562 TOTAL 3,507 8,198 9.B.1.a Packet Pg. 167 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report Where are you from? 21% 15% 6%47% 11% Full-time Collier Resident Part-time Collier Resident Florida resident (not Collier County)US resident (not Florida) 9.B.1.a Packet Pg. 168 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report How did you hear about us? 0 5 10 15 20 Radio Newspaper Ad Magazine Article Chamber of Commerce Newspaper Article Magazine Ad Social Media Web Search Word of Mouth Other 9.B.1.a Packet Pg. 169 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report Please explain why you would or would not recommend this museum to others. It is very historical -means a lot Staff is very nice. So much fun for the whole family, especially kids!Impressive presentations of exhibitsu It’s free so why not just take a peek!The history is interesting Creative and lovely displays Always interesting & well presented Staff was very friendly and informative. Exhibit spans the lifetime of Marco Island. I found them to be extremely informative Beautiful exhibits and welcoming staff This place is awesome Naples history If you enjoy looking at history or if you lived.Unique information one only finds on Marco Island. The lady who greeted us was great, very enthusiastic and knowledgeable (same for the man yesterday in Everglades City but I didn’t do a survey then). Well laid out exhibts 9.B.1.a Packet Pg. 170 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report Customer Satisfaction Mean Maximum Please rate your overall experience with this Museum.4.79 5.0 How satisfied were you with the service you received?4.85 5.0 How likely are you to recommend this Museum to a friend or colleague?9.47 10.0 9.B.1.a Packet Pg. 171 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report How likely are you to recommend this Museum to a friend or colleague? 9.B.1.a Packet Pg. 172 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report Current Exhibits 9.B.1.a Packet Pg. 173 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 174 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 175 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 176 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 177 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 178 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report THANK YOU Questions? 9.B.1.a Packet Pg. 179 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 9.B.1.a Packet Pg. 180 Attachment: Part 2 - MARKETING PARTNER March 2022 (21689 : Marketing Partner Report 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/14/2022 11:55 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/14/2022 11:55 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/14/2022 11:56 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/14/2022 12:06 PM Tourism Kelly Green Stage 1 Review Completed 03/15/2022 2:07 PM Tourism Paul Beirnes Director Completed 03/15/2022 2:07 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/15/2022 2:24 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 5:05 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 11.A Packet Pg. 181 Paul Beirnes DIRECTOR ACTIVITIES – Feb 1 - 28, 2022 TASK 2022 Strategic Planning Projects 15 Collateral Development 21 Staff Planning & Development 33 New Projects 9 Current and Upcoming Significant Strategic Initiatives Travel Sentiment: Over the course of the past month, extensive focus and monitoring of consumer travel sentiment continues to take place. In addition to global attention and concern surrounding the conflict the impacts have had direct and significant impacts on consumer price indexes / inflation with a concentrated concern surrounding fuel prices impacting both fly & drive consumers. This surge in fuel has a direct bearing on the upcoming strategy surrounding the spring summer campaign. In addition we are closely monitoring overall Consumer Travel Sentiment that has been directly impacted. In fact concern surrounding gas prices has now overtaken travel concerns relating to Covid-19 for the first time since the pandemic began. Budget & Planning: Budget process for FY’23 as well as the initial stages of FY’23 Strategic Marketing Plan have already begun Staffing Update: • Nicole King, Manager of Sports tendered her resignation indicating a goal of pursuing other career avenues. Nicole’s last day was March 8. Recruiting has begun to fill this current role. • Working directly with HR to repost the recently vacated Public Relations Manager position and recruitment should begin immediately • Extensive discussions have taken place with the County Manager’s office regarding potential increased roles and responsibilities that will align with the CVB in the coming quarter relating to sports sales and marketing. Monthly Activities Trade Shows / Tourism Industry Conferences • No attendance at trade shows or conferences were attended in February (Paul) Tourism Industry & Intra-Division Meetings • Continued media execution meetings with Lee County CVB, RSW leadership and Eurowings Airline regarding new service coop launching in March • Attend monthly Florida Restaurant and Lodging board meeting • Bi-weekly Meeting with Parks & Resorts – upcoming events • Host planning meeting with German trade representative Diamonde • Host planning meeting with UK trade representative Ommac Staffing / Development 11.A.1 Packet Pg. 182 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) • Conducted onboarding for new Arts and Culture Manager • Partnered with the Arts and Culture Manager while attending meetings related to the newly launched position involving arts and culture committees, Bayshore Gateway Public Art and launch of Arts Advisory Committee • Administer, review, provide feedback and approve division Controls • Conduct weekly scheduled one on one meetings with each of 9 staff reports • Conducted assigned / required Collier University training • Bi-weekly meetings with Deputy County Managers Amy Patterson & Dan Rodriguez Strategic Implementation • Extensive preparation meetings as well as hosting of clients at the Chubb Classic where the CVB had prominent exposure within the televised broadcast within commercial and bumper integration • Extensive strategic discussions and planning surrounding the approaching Spring/Summer media campaign • Provided presentation and speech to the First Tee youth golf event as part of the Chubb Classic • Series of meetings and discussions regarding our involvement in an upcoming Imagine Solutions Event Marketing / Public Relations/Communications / Sales • In depth planning and meetings regarding the Hispanic Arts event in FY23 regarding the evolution of the Grants program and encouraging the arts community to collectively apply for grants • Initiated the process to conduct a renewed RFP search (based on contractual end of term) for the International Trade services agencies relating to Germany and the UK. (end of contract term Oct 1, 2022) • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications 11.A.1 Packet Pg. 183 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS Maria Power February 1-28, 2022 Journalists/ Influencer Activity: Hosted: Jyo Shankar was park of a media buy with United airlines and is a San Francisco based style and travel blogger. For Jyo visit the CVB partnered with JW Marriott Marco Island Marriott Beach Resort, Corkscrew Swamp Sanctuary, Eco Endeavors, CJ om the Bay and Quinn’s on the Beach. Brandy Gleason was on assignment for Travel Awaits for 3 articles – Waterfront Restaurants in Naples, Waterfront Restaurants on Marco Island and incredible National Parks in SWFL. The CVB partnered with Big Cypress National Preserve, Corkscrew Swamp Sanctuary and Pure Florida. Brandy also received a list of waterfront restaurants for Naples and Marco Island. In addition to the print media Brandy also posted on Gleason Family Adventure on Facebook, 3-4 Instagram posts, 1 reel (my favorite things to do with kids on Paradise Coast), and 3-5 Instagram stories and a Travel Tuesday in the Ohio Road Trips group which has 435,000 members. Katie Thompson came through a VISIT FLORIDA lead through the UK office and she is with Minerva publications. Minerva produces 31 aspirational lifestyle magazines in some of the finest towns and cities across the country. Bringing together a blend of local business, rich and interesting articles and lots of local events and goings on, the magazines bridge the gap between community-only publications and high-end home and lifestyle magazines – delivering highly readable content with a local accent. The CVB worked with the Naples Grande for accommodations and Naples Princes, Naples Botanical Garden, Naples Zoo and Paddle Marco for her outdoor adventures. PERIOD AT A GLANCE February 2021 February 2022 February 2021 / 2020 Media Interactions 21 February 2021 – 13 February 2020 – 289 Journalists/Influencers Hosted 4 – Jyo Shankar, Katie Thompson, Brandy Gleason, Glenn Sapir February 2021 – 1 February 2020 – 3 11.A.1 Packet Pg. 184 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Glenn Sapir of New York Outdoor News is writing a family fishing article and CVB was able to set up a trip with Pure Florida Activity: • Worked with Karen Escalara of Miami Curated to update her Things to Do in Naples article • Arranged interview with Clyde Butcher and Paul Rubio of Palm Beach Illustrated and Naples Illustrated in the July/August 2022 “Bucket List Florida / Secret Florida” themed issue. • Assisted USA Today Go Escape magazine; with contact for information on article on Everglades National Park’s 75th Anniversary. • Vetted Anna Bailey, social media influencer for potential FAM Visit • Vetted Alice and Danny Scott of Couple of Travelers influencers • Vetted influencer Zorymory • Vetted Henry Barchet podcaster from Germany • Vetted Roamaroo influencers Scott and Collette • Vetted Bernd-Uwe Gutknecht, radio journalist for the public radio station Bayerischer Rundfunk. • Researched inclusions and scheduled FAM visit for Paul Rubio’s travel article on “An Everglades Adventure” for Palm Beach Media Group publications July/Aug issue. • Researched and created itinerary for Brandy Gleason • Researched and Created itinerary for Jyo Shankar • Researched and scheduled fishing charter for Glenn Sapir • Worked with Mary Katherine Morris of Southern Living for article and images for article for Jan/Feb 2023 • Vetted and created itinerary for Judy Freeman, blogger aboomerslifeafter50.com and writer for Getting on Travel • Provided Jennifer Hardy images for an article on how safe our destination is to travel to. • Worked with Erin of NI Travel News for images for a press release. • Assisted Alberto Sanchez Lavalle with images for a media mission. • Worked with HotelBeds to provide images for Spain initiative • Provided Ashley Gibbons of The International Travel Writers Alliance images for monthly bulletin • Assisted Erica Zaza of Group Tour Magazine with images for Article in Group Tour Magazine (cover story) on wellness travel destinations for group tour planners/trips. February News & Press Releases: Releases: Outdoor adventures in Florida’s Everglades and Paradise Coast John R. Melleky, CFRE, CFEE, Joins Naples, Marco Island, Everglades CVB World Golf Hall-of-Famers Fred Couples, Davis Love III, Sandy Lyle, José Mariá Olazábal and Ian Woosnam Headline Latest Commitments for the 2022 Chubb Classic FHSAA State Lacrosse Championships coming to Naples 11.A.1 Packet Pg. 185 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Website Listings, Events and Deals • Created new 86 event listings on the website. • Website data: o February = 13998 views on the events page, up from 10813 in January. o The events landing page held steady at the third most viewed page with 4214 views. • Created or updated 5 deals on www.ParadiseCoast.com. o 2,909 unique views from individuals searching deals. o Deals page views up 16% compared to 2020, and up 1% compared to 2019 views. • 8 business listings created, updated, or removed from the website. Administration & Writings • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly internal PR team “Coffee Catch Up” Zoom meeting. • Participated in Miles Media monthly Reporting Meeting. • Reviewed February consumer e-Scapes copy. • Drafted and submitted Destinations Florida article. • Reviewed and revised content for Group Sales, Social Media, Specialty Markets, Film Commission, Leisure Sports and PR articles for CoastLines Newsletter. 11.A.1 Packet Pg. 186 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Publicity Highlights (clips) Last updated: 04:00 PM ET, Mon February 14 2022 What's Next for Travel in 2022 FEATURES & ADVICE VIRTUOSO JANEEN CHRISTOFF FEBRUARY 14, 2022 Tourists observing a herd of giraffes on safari. (photo via mantaphoto/iStock/Getty Images) Virtuoso has identified when, where and why the affluent will be traveling in 2022. Virtuoso gathered insights from its travel advisors, partners and high net worth/ultra -high net worth clientele, through ongoing surveys and tapped into its data warehouse of more than $49.5 billion in transactions to reveal what's next for travel in 2022. Most importantly, Virtuoso found that there has been a shift in feelings toward travel. Eighty -five percent of travelers now say they are in a ‘ready to travel’ mindset. Global Rescue Traveler Sentiment and Safety Survey Highlights... Now that a majority of people are ready to venture out, where are they going and what do they want to do? Virtuoso clients are going big and spending big. Seventy-six percent of its advisors who specialize in exclusive excursions have seen a recent increase in ultraluxe travel with African safaris, Caribbean islands, international city destinations and ocean cruises at the top of the travelers' lists. It's good that travelers are willing to splurge, too, since travel inflation is real. Virtuoso bookings show future hotel rates are up 54 percent internationally and as much as 80 percent within the U.S., while airfares for this spring are up 19 percent over 2019. Another welcome transformation within the travel space is that travel advisors are in demand. 11.A.1 Packet Pg. 187 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Travelers have realized that it's not easy to travel during a pandemic and that travel advisors can provide more peace of mind. Virtuoso reports that requests from people seeking an advisor grew 50 percent last year compared to 2020. One of the biggest motivators to travel at the moment is planning to celebrate the missed milestones that happened during the pandemic. Multi-generational travel continues to drive family gatherings with Mexico and Caribbean islands holding the top spots for preferred destinations. When asked, 95 percent of advisors also believed celebration travel will continue to be a top trend through 2022. Family with two children going on holiday. (photo via Halfpoint / iStock / Getty Images Plus) People also care more about how they travel following the pandemic. Sustainability is top of mind in what Virtuoso calls the “the conscious comeback.” This is backed by research that shows 82 percent of travelers said the pandemic has made them want to travel more responsibly in the future and 78 percent said it’s important to choose travel companies that have a strong sustainability policy, moving them to seek out companies committed to what Virtuoso calls the three pillars of sustainability: protecting the planet, supporting local economies and celebrating cultures. Seventy percent agreed that traveling sustainably enhances their vacation experience. Virtuoso has also been tracking the hottest hotel openings to watch for this year as bookings begin to soar, up 119 percent compared to January of last year. 11.A.1 Packet Pg. 188 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Tourism remains strong in Southwest Florida, despite COVID -19 Laura Layden Naples Daily News Tourists continue to flock to Southwest Florida. The latest statistics show the region remains a popular destination for vacationers. That's despite the continued spread of COVID-19 and its variants, including the highly contagious omicron and its newer "stealth" subvariant. While the local tourism industry is still making a comeback from the initial blow of COVID -19 back in 2020, in some ways it's doing better than it did before the health crisis. The industry remains one of the region's largest employers — and economic drivers. The state's most recent labor market statistics show it employs more than 71,000 people in Lee and Collier counties combined. In 2021, Collier saw about 1.58 million visitors, just 2% less than in 2019 — the busiest year on record, according to a report by the county's tourism consultant Downs & St. Germain Research. ADVERTISEMENT SCROLL TO CONTINUE WITH CONTENT "In the big scheme of things, that's pretty flat against the previous record," said Paul Beirnes, the county's tourism director. Other metrics from the annual report tell a more compelling story of resilience. Here's a look at a few of those metrics in Collier from last year — as compared to 2019: • Room nights booked: Nearly 2.5 million, up 14% • Direct spending: Almost $1.67 billion, up 11.4% • Total economic impact: Close to $2.5 billion, up 11.4% 11.A.1 Packet Pg. 189 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) SUBSCRIBER EXCLUSIVE Go Escape Winter USA TODAY’s travel magazine offers a sampling of scenic drives for you to meander your way along city streets, coastlines and national parks Tourist — or bed — tax collections also climbed in the county, hitting nearly $38.6 million last year. That compared to about $25.3 million in 2020 and roughly $31 million in 2019. The collections come from a 5% tax the county charges on overnight stays at hotels and other vacation rentals. Those dollars are used to fund tourism advertising and marketing — as well as beach improvements — and to support other tourism-related projects, venues and events. Earlier:Tourism holds strong in Collier, Lee despite rise of COVID-19's Delta variant More:Collier County could see record year for tourism, but 'competition is going to be fierce' Staying longer, spending more Considering all of the obstacles and challenges the tourism industry faced in 2021, many due to COVID and its variants, Beirnes described its performance in Collier as "miraculous." "What was happening is that people were staying longer, and they were spending more," he said. "For a destination like ours, that is the perfect scenario." While year-end visitor statistics aren't available for neighboring Lee County just yet, its tourism industry has also come a long way in its recovery from COVID — and shown strength in the face of more contagious variants of the virus. "From the anecdotal information we have heard from hoteliers, there has not been a significant impact on hotel bookings since the omicron variant surfaced late last year. Since March, our tourism numbers have soared including increased bed tax, hotel occupancy and passenger traffic at Southwest Florida 11.A.1 Packet Pg. 190 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) International Airport," said Cecil Pendergrass, who's chairman of the Lee County Commission and the county's Tourist Development Council. In fact, he pointed out, Southwest Florida International has consistently ranked at or near the top of U.S. airports for seeing the quickest recovery from the COVID-driven travel slump. "Visitors continue to come to this area to enjoy lots o f outdoor activities and our wide-open spaces. Demand for our area remains strong in 2022," Pendergrass said. In case you missed it:And the hurt goes on: Region's labor shortage could get worse before it gets better Business "booming" In its most recent quarterly report for Lee County, covering the months of July through September, Downs & St. Germain described tourism as "booming, with all economic impact metrics exceeding pre - pandemic levels." In the third quarter, the county's hotel occupancy increased 22.4% over the same months in 2019. Additionally, the average daily rate grew by 13.7% and the revenue per available room rose by more than 39%. In the third quarter, Lee's visitation also trended higher than in 2019. The county's tourist tax collections registered at more than $53.3 million for the fiscal year ending in September, growing nearly 40% over the year — and setting a new record. As of December, the county's tax collections were running more than 53% higher this fiscal year than last. Like Collier, Lee also charges a 5% tax on overnight stays at vacation properties, a slice of which is used for tourism marketing. As for Southwest Florida International, it had the busiest year on record in 2021. The airport saw more than 10.3 million passengers, breaking the previous record set in 2019 by 1%, according to the Lee County Port Authority. 11.A.1 Packet Pg. 191 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) “This marks a tremendous year of recovery at Southwest Florida International Airport and we are incredibly appreciative of the outstanding performance by all of our employees, airlines and airport business partners who support the traveling public each and every day," said Ben Siegel, the port authority's executive director, in a statement. In December alone, a record 1,085,569 passengers traveled through the airport, up 68% from the same month in 2020. It marked the eighth-straight month of record-setting traffic. The airport continues to add service to meet growing demand. Currently, it offers nonstop service to 58 destinations, through 13 air carriers, according to its website. Hotels recovering More air service is good news for area hotels, opening up new opportunities to attract visitors. Hotels are still fighting to recover lost business from COVID. The groups and meetings business, in general, remains a challenge for hotels here and across the country, as companies have turned to online alternatives, such as Zoom, to avoid the spread of COVID — and gotten used to the convenience. At the Hyatt Regency Coconut Point in Bonita Springs, Omicron triggered some cancellations by groups earlier this year, but those cancellations have tapered off, said Brian Kramer, the ge neral manager. Asked how the resort has fared over the past few months, he said: "We are still seeing strong demand from people from the Northeast wanting to get away to Southwest Florida for leisure travel. Last year, we finished above expectations and this year is ahead of projections after January." The resort is still playing catchup, he said, but there's a chance its business will reach, or at least come near, pre-COVID levels this year "if it continues the way it is going." "We continue to put the safety and security of our guests and employees at the top of the list for us," Kramer said. "We have continued with our extra cleaning protocols and have just completed a full guestroom renovation, which lends itself to a clean new environment for our gue sts." Robert Boykin, CEO and chairman of Boykin Management Co., which oversees the Pink Shell Beach Resort on Fort Myers Beach, said it "seems that the popularity of Southwest Florida has never been higher." 11.A.1 Packet Pg. 192 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Except maybe when it comes to the groups and meetings business. "Yes business travel is off, maybe fundamentally changed forever," Boykin said. "People are happier Zooming a meeting, where in the past they might have taken a trip." That's not the only — or even the biggest — challenge created by COVID. "The most significant impacts of COVID are the staffing disruptions they create," Boykin said. "We are continuously short people." As in other industries, workers have been quitting their hospitality jobs for various reasons, including the fear of getting COVID and the desire to pursue other higher-paying opportunities. There are other difficulties, spawned by COVID. "We continue to fight supply chain disruptions and labor cost escalations, which are reflected in price increases that we have to pass along," Boykin said. Still, at Pink Shell, he said: "2019 was a great year, but 2021 was even better." "2022 is trending strong again, but disrupted air schedules are a more frequent occurrence than in years past," Boykin said. Wearing many hats Back in Collier County, the worker shortage is a growing concern in the tourism industry — and it's worsened by the fact that the county lacks affordable housing to an even greater degree than Lee, with higher rental rates and home prices, Beirnes said. Due to the worker shortage, many in the hospitality industry are having to wear many hats. So far, visitor satisfaction surveys show customer service hasn't suffered in any big way in Collier, but there are concerns it will, tarnishing the Naples area's reputation as a first-class, high-touch luxury destination, Beirnes said. Still, he said he's always looking for the silver lining in everything. "It has been an interesting and challenging few years," Beirnes said. "But it has really made our industry much more talented and strategic." In Collier, he chalks the industry's success up to the ability of all involved — including the county's tourism bureau and its marketing partners — to be nimble and adaptive to changing conditions. 11.A.1 Packet Pg. 193 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Similarly, Lee has changed with the times, simplifying its messaging to tourists and playing itself up as a welcoming, safe and comfortable place to visit. While it may not be all blue skies ahead, Beirnes said there are many reasons for optimism in Southwest Florida's vital tourism industry. "I do think we've got a great year ahead of us," he said. At the Inn on Fifth in downtown Naples, Cathy Christopher, director of sales and marketing, feels the same way. "Demand is higher than ever," she said, despite COVID. Last year, she said, turned out to be a record year for the inn, even though it saw fewer international and business travelers. The property has never been a big draw for business travelers anyway. "The market segment that is really down is the international travel," Christopher said. "Mo st of us hoteliers in this market enjoy a huge influx of visitors from Europe in the summer months, which we have not seen in a couple of years. The other side of that is, of course, we haven’t been going to Europe so our traditional feeder markets in the Northeast and Midwest bolstered our summer business considerably." International visitation is expected to be much stronger this year, with the lifting of a COVID -related U.S. ban on travelers from more than 30 countries in November. At the Inn on Fifth, marketing efforts haven't changed all that much to deal with COVID, but the property continues to evolve, maintaining its four-star rating, which is important to its affluent guests, Christopher said. "I truly believe that the huge capital investment made by the owner of this hotel into the property in 2019 and 2020 is the biggest factor in our occupancy — and rate — being so successful," she said. "The hotel is in outstanding condition and guests notice. This is what is attracting visitors." 11.A.1 Packet Pg. 194 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) FEBRUARY 2022 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD FEBRUARY 2022 PERIOD AT A GLANCE 2022 2021 Twitter Accounts (3) Twitter Tweets & DMs Sent: 33 Engagements: 187 Link Clicks: 17 Followers Gained: 46 Impressions: 7,483 Twitter Tweets & DMs Sent: 38 Engagements: 259 Link Clicks: 15 Followers Gained: 10 Impressions: 14,848 Facebook Accounts (5) Facebook Posts Sent: 76 Engagements: 97,112 Link Clicks: 15,563 New Fans: 203 Impressions: 3,018,346 Facebook Posts Sent: 66 Engagements: 35,845 Link Clicks: 9,592 New Fans: -37 Impressions: 763,601 Instagram Accounts (3) Instagram Media Sent: 78 Engagements: 1,020 Followers Gained: 120 Instagram Impressions: 909,427 Instagram Media Sent: 29 Engagements: 1,494 Followers Gained: 184 Instagram Impressions: 50,092 CrowdRiff 17k interactions and 39k views 12k interactions and 24k views ThresHold360 47,700 Views / 137,008 Engaged Views 36,982 / 1,243 Engaged Views Notable Tasks • Repair broken website links • MinuteTraq training. • Build QR Codes for Meetings & LGBTQ website pages • Update the “In the News” section, highlighting various destination coverage. • Update Sports section of ParadiseCoast website • Complete GDPR & ADA Website Audit. • Renew Website Domains • Interact via social media with visiting influencers. • Landing Page Optimizations • Assist with acquiring various videos and images. • Update and create partner website listings. • Website Content o New Content: St. Patrick’s Activities not to miss in Naples & Marco Island. • Website Updated Content o Naples’ Historic Tin City: Shopping, Restaurants & Fun in an Old-Florida Setting o Restaurants on the Water o Cities & Towns of the Paradise Coast o Trendsetting Dining in Naples, Marco Island and Everglades City o Naples Couples Getaway: Great Golf & Island-Style Leisure o Guys' Getaway to Naples, Marco Island & the Everglades 11.A.1 Packet Pg. 195 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) GROUP MEETING SALES REPORT Lisa Chamberlain, CMP – Group Sales Manager Reporting Period: February 1 – 28, 2022 2021 2022 Number of Meeting Planner Contacts 36 97 (vs. 103 in Jan; 84 in Dec / 74 in Nov) Number of RFP leads sent to hotel partners 37 Leads sent $16,431,526 estimated Econ impact 84 in 2020 52 leads sent (vs. 86 leads sent in Jan; 73 in Dec; 62 in Nov and 60 in Oct) 25719 potential room nights (vs. 51,754 in Jan; 21,437 in Dec; 24,681 in Nov) $18,531,906 Estimated Economic Impact (vs. $33,833,940 in Jan; $18,859,585.16 in Dec; $35,562,763.05 EEI in Nov) Number of Groups booked 2 groups booked 2 groups booked (vs. 5 in Jan; 3 in Dec; 6 in Nov; 1 in Oct) Total Room Nights/Econ. Impact for Period booked $23, 377 direct spend $79,791 direct spending EI, 244 TRN in February: (vs $348,085 direct spending EI; 713 total room nights booked in January; $441,239 direct spending EI; 581 total room nights booked in Dec; $1,409,708 EI; 3000 TRN in Nov) Number of RFP Enhancement (RFPE) Requests 2 0 3 For February (vs 0 for January; 0 in December; 3 in November) 1 Konica Minolta May 2022 Ritz- Carlton Golf 2 Genome Partnership AGBT 2025 JW Marriott Feb 2025 3 NAFER Sept 2025 Number of RFPE’s to Contract 1 0 (vs. 0 For January; 0 in December; 1 in November) Client Site Visits & FAM’S 2 CPS Meetings & Incentives & Heartland Payment Systems/HB 1 (vs. 2 in January) Water & Sewer Distributors Welcome at Ritz- Carlton Golf Resort Hotel Partner Site Visits 8 1 WSD Welcome The Ritz- Carlton Golf Resort (vs. 1 in Jan) Number of Shows Attended 1 assisted with virtual wedding show 1 Visit Florida’s Florida Encounter Appointment Show held in Tampa January 24-26th • Joined the CVB team on February 1, 2021 EVENTS ATTENDED 11.A.1 Packet Pg. 196 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) CHUBB CLASSIC 2022 -Women’s Executive Golf Day at The Ritz-Carlton Golf Resort at Tiburon We were an official sponsor and invited two clients to join for the afternoon event on February 16th. We attended the recent CHUBB CLASSIC 2022 held at Tiburon Golf Course February 19th ^ 20th. Water & Sewer Distributors Association Welcome at The Ritz-Carlton Golf Resort February 7th Southwest Florida Concierge & Guest Services Association Meeting February 8th at Cloud 9 Exotic Cars SALES ACTIVITIES Connecting with and assisting meeting planners who have submitted an ever increasing amount of leads. Coordinator position has been vacant most of the month, processing of leads has been hindered a bit. RFPs. 52 leads this month (vs. 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 2/2: ConferenceDirect partnership proposal discussion with Julie Swann • 2/5: Attended Cars on 5th event • 2/7: Water & Sewer Distributors of America Welcome Brunch at The Ritz-Carlton, Naples Golf Resort • 2/7: MPI webinar: A Global Perspective on Sustainability • 2/8: Southwest Florida Concierge & Guest Services Association Meeting at Cloud 9 Exotic Cars • 2/9: Hotel & Hospitality Industry networking event • 2/11: Planning of site visit for Kristen Teegarden Nat’l Assn of Federally-insured Credit Unions 3/3 • 2/15: MPI Academy Meetings Outlook Webinar • 2/16: 2022 CHUBB Classic Women’s Executive Golf Day at Tiburon • 2/22: Industry Webinar MPI Academy In-Person Meeting Designs for Form and Function 2.22.2022 • 2/23: Katie Nunn Mighty Distribution System JW Marriott Marco - assistance w/ June conference • 2/23: Paul Dudley EV Getaway April 2023 opportunity • 2/23: FSAE Annual Conference - VIP Event Committee Call • 2/23: Coordinating upcoming NAFCU site visit with Kristen Teegarden for Thur Mar 3rd • 2/24: Mac Kitchen re: Connect Meetings upcoming events • 2/24: Attended Michelle’s Naples Pride Business Alliance Event • 2/25: FSAE VIP Event location discussion w/ committee • 2:25: Kathy Sheridan Am Society of TMJ Surgeons lead discussion and partner outreach • 2/25: Candidate Interview with potential coordinator support position • 2/25: Initial planning for group meeting market Northstar video with Paradise Advtg • 2/28: TDC Presentation - viewed meeting • 2/28: County mandated training modules OBSERVATIONS/TRENDS Transient travel has remained strong and our hotels continue to maintain record levels of ADR and occupancy. Group lead volume has consistently increased month over month during the last year, which reflects the overall sentiment that planners are confident that in person meetings are more relevant than ever and will continue to move forward with booking future groups. We are seeing some short term leads 11.A.1 Packet Pg. 197 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) coming through, and it remains a challenge to find space and dates. We are also encouraged by the optimism of planners to book into 2024 and 2025, which is a welcome trend compared to what we have seen over the last 24 months. MPI Academy’s Meetings Outlook webinar in mid-February shared that a recent industry survey indicated that 82% of those polled viewed business conditions to be favorable, and 84% indicated ‘In Person Attendance’ for future meetings is increasing. The business landscape is leaning towards being a sellers’ market (39%) vs. a buyers’ market (34%). MPI did convey that labor and hiring difficulties remain a concern. NOTE, however, that the uncertainty surrounding the very recent developments at the end of February involving Russia and Ukraine will most likely have a detrimental affect on overall confidence of future meetings… We continue to live and work in a limbo of uncertainty and the take-away is that we must all continue to be patient and vigilant until business dynamics begin to settle down and higher levels of confidence are restored within organizations Reduced staffing continues to be a challenge and added operational costs driven by supply-chain shortages are hitting meeting planners with higher prices for both goods and labor. The team attended several Midwest client industry events in February that were all held at different times throughout the same day. (MPI’s Winter Educational Event; SITE Chicago’s Annual Business Meeting; PCMA Greater Midwest Educational Program) They have noted that in metropolitan areas, there is a trend to have multiple industry events all on the same day, in an effort to maximize attendance from those that work remotely (vs. avoiding conflicting dates in the past UPCOMING STRATEGIC INITIATIVES We are working closely with Paradise Advertising and Northstar Meetings to develop a Vision Video targeting the group meetings market. Plans are in place to determine appropriate onsite locations in the destination and film the actual video March 23rd. Paul Beirnes and I have been invited as representatives on the panel of the upcoming South Florida Destination Marketing Organizations (DMO) Achievements and Forecast / HSMAI event on March 23rd. Upcoming plans include attending PCMA Greater Midwest’s Award Ceremony in March, as well as a Destination Reps’ client event, with an estimated 50 clients attending a Chicago Bulls Game. We are planning to attend the Prevue Meetings’ Innovate Summit coming up in early May. We will continue to evaluate upcoming conference and travel options to be strategic in our focus on target markets. Ongoing communication with hotel and industry partners to maintain relationships and keep finger on the pulse of the meetings side of industry and what clients may be sharing regarding future plans. 11.A.1 Packet Pg. 198 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Continue to work with Paradise Advertising on social media content for LinkedIn posts and highlighting relevant educational content in my monthly posting. We met to determine strategy and messaging for monthly Meetings eScapes communications targeting various markets. We will continue to provide easy accessibility to safety protocols and messaging, with our Paradise Pledge. Water & Sewer Distributors Welcome Presentation Stacy Woldt, Executive Director with WASDA Water and Sewer Distributors of America requested formal welcome on February 7th for their attendees during their Annual Meeting Feb 6-9, 2022 at The Ritz-Carlton Golf Resort. 11.A.1 Packet Pg. 199 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) GROUP MEETING SALES REPORT Synergy-Connect Midwest Reps February 2022 RFPs Event Name Organization Contact State Event Date Total Room Nights CVRM POA Meeting Astrazeneca/Maritz Ilyssa Swenor MO April 29-May 7, 2022 1003 AmerisourceBergen Board of Directors Meeting AmerisourceBergen /Maritz Patti Lai PA November 6-9, 2022 55 2025 The Macula Society The Macula Society/HelmsBrisco e Tanya Baker OH February 10-16, 2025 1194 GPS CKO 2023 GuidePoint Security/HelmsBrisc oe Carrie McCollum IA February 5-7, 2023 1945 Bird Technologies 2022 Sales Meeting Bird Technologies/Helms Briscoe Bruce Highberg IN April 24-30, 2022 193 Alpha International- Transportation Practice Group Seminar Alpha International/NHS Bryan Ganek IL April 25-30, 2023 655 Houlihan Lokey Corporate Finance Board Houlihan Lokey/Maritz Lisa Bell FL March 26-30, 2022 68 Pacesetters 2023 USA/CA Global Business Travel Malikah Abdullah IL May 4-14, 2023 3033 2021 2022 Number of Meeting Planner Contacts 135 90 Number of RFP leads sent 11 15 Number of Groups booked 1 Total Room Nights/Econ. Impact for Period booked 72 RN / $29,503.44 Number of RFP Enhancement (RFPE) Requests Number of RFP’s to Contract Site Visits & FAMS Number of Shows Attended 3 11.A.1 Packet Pg. 200 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) 2023 ESICA Board Meeting ESICA /HelmsBriscoe Tanya Baker OH May 1-5, 2023 69 The T Managed Markets Team Meeting Biohaven Pharmaceuticals/M eetings & Incentives Ashley Janczewski WI March20-24, 2022 218 Eyecare Partners Meeting Eyecare Partners/Helmsbrisc oe Jill Stone MO September 25- 28, 2022 131 2023 ISD Spring Network Meeting AD/AID Inc Amanda O’Leary PA March 10-16, 2023 770 IACC 2023 January Conference IACC/ConferenceDir ect Susan Southland/Lynn Golabowski WI January 17-22, 2022 223 NTT Data 2022 Spring Sales Meeting NTT Data/Helmsbriscoe Bethany Donatelli OH April 4-7, 2022 60 Integrated Solutions – TD Synenex Beach Champion Promo (Turned Definite for Naples Grande) Integrated Solutions/NHS Global Events Alexa Henkin IN March 24-27, 2022 72 2023 Strategy Summit UL, LLC Cari Strouse CO January 6-15, 2023 995 EVENTS ATTENDED ● MPI Chicago Area Chapter winter educational event (28 in attendance) ● Prevue Immersive Design Seminar featuring Paradise Coast ● SITE FL & Caribbean Board Installation luncheon and networking event PROSPECTING and OTHER ACTIVITIES ● Attended SITE’s annual business meeting and networking event(@ 50 in attendance) ● Attended PCMA’s Winter Educational program(@ 100 in attendance) ● Reached out by phone and/or email to all new leads in January ● Reached out by phone and/or email to December and January’s tentative accounts ● Made prospecting calls from Midwest LOOKING AHEAD ● March 16, 2022 PCMA Greater Midwest Awards – BQ attending ● March 31 - Destination Reps Bulls Game, BQ attending ● April 5, 2022 – Destination Celebration Kansas City, BQ attending ● April 7, 2022 Industry Exchange – MPI Chicago Area Chapter, BQ attending ● April 8th, 2022 -Global Meetings Industry Day – BQ attending ● May 3rd, 2022 – Destination Celebration Columbus, Ohio , BQ attending ● May 12, 2022 MPI Chicago Area Chapter Spring Education Program – BQ attending ● May 21-24, 2022 – Connect Meetings, Luxury Incentive, Puerto Rico, BQ attending pending approval ● June 16, 2022 Chicago Area Chapter Annual Awards Celebration – BQ attending ● June 21, 2022, Association Forum’s – Forum Forward – BQ attendance tentative pending 11.A.1 Packet Pg. 201 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) registration fees ● June 23rd, 2022 Association Forum’s Honors Gala – BQ attendance tentative pending registration fees ● August 24th, 2022 GPS Events Chicago – BQ attending ● September 7, 2022, Destination Celebration Minneapolis, BQ attending 11.A.1 Packet Pg. 202 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager February 1 - 28, 2022 PERIOD AT A GLANCE 2021 2022 Number of Travel Agent Contacts 572 virtual 140 Number of Tour Operator Contacts 66 virtual 27 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 4 virtual 1 EVENTS RECAP ANATO – Bogota, Colombia This is the most important trade show in Colombia and Latin-American and each year ANATO chooses an International Destination as a special guest that receives pavilion space front and center. This year, Visit Florida, received this honor. The first time it was offered to a state and not a country. As part of this honor, we were invited to the opening event where the President of Colombia, Dr. Ivan Duque Marquez personally welcomed the Visit Florida team and partners. We are sure to receive much exposure from this trade show. This was a 3-day show. The first day we were part of the opening ceremony with President Duque of Colombia, Press Conference with media and hosted the opening reception. Our Aviareps team manned our table and met with Tour Operators and Travel Advisors. The second day we met with operators that also had booths at the event and helped travel agents as they came by. I also had two interviews on this day. The last day was open to students and more travel agents. Club Adventure/AAA Florida’s Takeover Webinar – Feb 8, 2022 Visit Florida negotiated this co-op opportunity for 4 partners to present each week in February. We each received a one-hour webinar. 4 Agent Facing Facebook posts on their private Facebook group during our week and a portal page on Club Adventures. I presented an overview on the destination and Michelle Pirre presented on LGTBQ and Weddings. 11.A.1 Packet Pg. 203 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Visit Florida Emerging Market Webinars There has been an increase in visitation to the state from Peru and Ecuador. As a result, Visit Florida has started marketing to these markets and has hired an in-market representative, Sandra Chavez. Sandra approached Tampa Bay and us to offer another side of Florida to this market. We had two webinars this month. Peru took place on February 10, 2022, and Ecuador took place on February 17, 2022. TRAVEL AGENT ACADEMY (TAA) Report for February. Unit 1 Enrolled 60 Unit 1 Completed 35 Unit 2 Enrolled 32 Unit 2 Completed 26 Upcoming Strategic Initiatives: March 1, 2022, Tarmac Talk – Destination Roundtable Discussion. March 10, 2022 – Spoiled Agent Webinar in partnership with Visit Florida’s Canadian Representative March 16 & 17, 2022 – Brand USA One-to-One Business Meetings: The Americas 11.A.1 Packet Pg. 204 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) TDC REPORT Prepared for: February 2022 LATAM BRAZIL TRADE & PR ACTIONS • 32 Travel agents trained • 35 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 58 Media Calls • 6 Press Releases Strategies in Progress: Orinter USA Day It will be the third event dedicated to The United States products is back on track again in a live event. The Conexao Estados Unidos will reunite the best of suppliers and destinations in a unique place in a full day event for 180 Travel Agents coming from different cities in Brazil. BWT Florida Day On March, 17th, we will have a dinner and a training section for Florida, called Florida Day, and Paradise Coast will participate with a workshop and give aways. FRT Florida Day 11.A.1 Packet Pg. 205 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) On May, 19th FRT Tour Operator will promote a Florida Day with the best FLO partners to achieve at least 200 travel agents to be trained in a workshop in Foz do Iguacu/PR. It is a very wealthy region in Brazil and we highly recommend PC participation. Coop with Diversa Tour Operator During the months of March to May, Diversa will work on several marketing actions to increase their sales to Paradise Coast and the brand awareness among their professionals and travel agents that participate on Arbo Group. Sales campaign with Azul Viagens We are considering start a sales campaign in May that, combined with marketing actions, workshop and trainings will end in a FAM tour in late September. We are still in negotiation, with Monthly calls. Luxury Book with Prime Tour Prime Tour audience for this project is unique. The target market is B2B and B2C and the distribuition will reach Luxury Brands, exclusive VIP mailing from Art Galleries, Private Jet Companies, Travel Agencies, Amex and Primetour clients, Influencers and Opinion Makers, among others. Brunch with Trade Tour We are coordinating, with Trade Tours and other partners, several brunchs where we will have a training section about Paradise Coast for travel agents that already sell Florida. ARGENTINA High level information ● Actions with Trade: 19 sales calls ● 10 agents trained ● Coordination of participation in Arav event in Rosario ● Coordination Ectu event in Buenos Aires ● Coordination training to Leisure travel agencies in Cordoba and Mendoza ● Coop Campaign results with Turismo City ● Statistics polls in Social Media with Tu Agencia de Viajes ● 1 virtual media calls with Tan Viajeros travel influencers who will be travelling to Florida in April and would like to visit Naples.. ● 1 publication: ● Report News: https://americas.reportnews.la/blog/2022/02/25/paradise-coast-un-destino-diferente/ Reach: 250.000 UVM CHILE High level information • 40 targeted sales calls to promote & develop the PC. • 10 Successful Contact • 2 Post Instagram. 11.A.1 Packet Pg. 206 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) • 5 in Webinar Section • 1 mailing • 8 Scheduled Meetings Via Zoom. COLOMBIA TRADE ACTIONS ✓ During the month, the team made 5 product presentations and sales calls with product managers, 10 meetings during Anato Trade Show and 110 travel agents visited our stand. 148 travel agents were trained (of 4 travel agencies and wholesalers) ✓ 5 e-flyers sent to AVIAREPS Colombia’s database. Reach: aprox. 2,300 leads. Strategies/ Projects to be defined: • CIC Travel Golf Campaign: sales to be developed during 7 months starting from March 2022. The campaign includes actions and exposure such as: video of the destination and printed flyers available for 4 months in 3 own golf stores, 2 e-mailings per month to a specialized database of golfers and trade, banner on website for 5 months, 2 stories and 1 weekly reel on social networks, a monthly report on golf courses, hotels and activities, in a golf newsletter and development of a package to play golf on PC. • Price Travel CoOp (waiting for approval): sales period March – April, Total CoOp Cost $10.000 (U$2.000 PC´s investment / U$8.000 Price Travel´s investment). Actions include: banners in B2C website, exclusive landing page on B2B & B2C channels, social media exposure 1.6M FB fans & 38.5K twitter followers, emailing +170K subscribers, push notification 23K subscribers. MEXICO TRADE & PR ACTIONS • 20 Targeted sales calls to promote and develop the PC. • 9 Travel Professionals trained during February • 5 Media Meetings. • 10,000 Media Impressions with a total value of $1,250 USD. • Product development: – Packages to Naples and Marco Island with Price Travel: https://www.pricetravel.com/paquetes/resultados?startingFromDateTime=2022 -05-08&returningFromDateTime=2022-05-13&CheckIn=2022-05- 08&CheckOut=2022-05- 13&room1.adults=2&rooms=1&adults=2&infants=0&kids=0&agekids=&startingFromAirport=MEX%2BTLC&returningFromAirport=RSW&tripMode=unde fined&tripCabin=undefined&QuoteList=true&QuoteFlight=true&keyWordId=0&keyWordTable=0&URI=rsw-florida-estados-unidos-aeropuerto- internacional-southwest-florida-rng&actionType=2&nonStopOnly=undefined&startingPlaceId=55657&returningPlaceId=53974&page=1 – Packages to Naples and Marco Island with Viajes Palacio through their web page: https://reserva.viajespalacio.com.mx/paquetes/resultados • 1 press publications: https://vidalturismo.com/novedades-de-esta-temporada-en-paradise-coast-florida/ • Achieved 286 Facebook followers and 14 Facebook Posts translated to Spanish. Strategies in Progress: 11.A.1 Packet Pg. 207 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) • VIDALTURISMO Ongoing campaign • Invertour, focus on Mar. 2022 ad and presentation • Product & Package Development • Attend VisitFlorida Mexico Mission 2022 • Attend BrandUSA LatAm Marketplace • Ongoing sales & educational outreach Monthly report highlights to Finance: • 5 Media meetings. • 10,000 Media Impressions with a total value of $1,250 USD. • 286 Facebook followers and 14 Facebook Posts. 11.A.1 Packet Pg. 208 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) MONTH/YEAR: FEBRUARY 2022 UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Brand USA One to One meeting UK and Europe, 1-2 February 2022 Coordinated in advance for virtual meetings with leading tour operators from across Europe. All operators are pre-qualified by Brand USA and meetings are requested with operators either selling Florida and our region or potential to sell Florida’s Paradise Coast. We participated together with the German office and hosted over 16 individual meetings over the two days. See additional details below under marketing activity. UK & IRELAND MARKET UPDATE: Following an ease in Covid restrictions in January, a press conference from Boris Johnson on 9 February outlined plans for the next phase of restrictions simply called ‘Living with Covid’. All remaining Covid restrictions in England, including the legal requirement to self-isolate following a positive test result, were lifted at the end of February. Face masks are no longer mandated anywhere, but "suggested" in places of high social mixing, and pupils are not required to wear face masks in classrooms. Further supporting optimism that the Covid rates are currently under control in England, it was announced that as of June lateral flow tests will no longer be free in the UK and should be used only if symptoms are present. The UK's Covid vaccine campaign has been very successful in deploying the booster jabs and a recent survey in February pointed to the UK now having effectively reached herd immunity with the adult population. It was reported 98% of adults now have natural immunity after having Covid or immunisation by way of the booster vaccination campaign. PCR and lateral flow tests are no longer required for entry to the UK, opening up more opportunities for travel. This renewed sense of freedom has been echoed by many European countries including Italy and France who announced they were easing their entry requirements for UK travellers this month. Furthermore, February saw the return of Australia to international travel with an ease in border restrictions after a two year hiatus. The country is set to welcome both business and leisure travellers, with double-vaccinated visitors free to enter without quarantine. Japan also announced that from March onwards, the borders would start to reopen for business travel and international students, a move which signals leisure travel could resume within the next few months. The UK market is very much looking forward to a strong summer of travel as consumer sentiment is optimistic following the rapidly decreasing presence of Omicron. A number of airlines have increased daily services out of the UK, with some new routes being planned for the remainder of 11.A.1 Packet Pg. 209 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) the year. The end of February saw increased sensitivity surrounding the developing situation in Ukraine, with all flights to Russia and Ukraine being cancelled. The conflict is seen as a humanitarian disaster and one that UK and Ireland will look to support Ukraine in anyway it can without actually placing soldiers on the ground. As Ukraine is not directly on our border or our neighbours borders the UK and Ireland is more detached from the ongoing conflict and therefore will see less direct overspill of refugees, it is of great concern nonetheless. TRADE OVERVIEW February started off with positive news, with the confidence growing as restrictions continue to be removed, many are reporting very positive impacts on the travel market. Staysure, the travel insurance company, has reported that consumer demand for overseas holidays has exceeded pre-pandemic levels for the first time in two years. This sentiment was echoed in Clearsights travel trend report with it stating that overseas bookings have jumped by 3m since September. Similarly, IAG (International Airlines Group), including BA & Aer Lingus, expects to return to profitability in the second quarter of 2022 and operate 85 percent of pre-Covid capacity this year. Clearsight also found that the customer tends to fall into two groups; younger, less risk- averse people such as pre-nesters and families. British Airways CEO Sean Doyle said: "The UK has moved from being one of the most restricted [countries] to being one of the most open and that's a very welcome pivot and we're looking to capitalise on that." Another positive of post-pandemic activity are the rising amount of recruitment drives for travel professionals. Gatwick Airport has confirmed it will reopen its South Terminal after nearly two years of inactivity, this will result in over 2000 new staff members. Many more tour operators are also recruiting staff following the surge in enquiries, Trailfinders is one of these operations and have said they want to “grow and invest in the high street” despite the “challenges the travel industry has faced the past two years”. However with the Consumer Price Index being at its highest level in almost 30 years, this is sure to have a future impact on travel bookings. Travel will remain a consumer priority, but some will be forced to compromise. The good news for the industry is that those on higher incomes, and less affected by inflation, are by far the most likely to take holidays. A survey found 85% of those in the £50,000 and above bracket plan to take a holiday in 2022. One area that is yet to see relaxation is Passenger Locator Forms, however when asked at a recent conference, UK Prime Minister, Boris Johnson confirmed these will be reviewed in April around Easter time. Travel Industry leaders have encouraged removing or significantly simplifying the forms in time for the Easter holidays, in the hope more people will book a holiday. 11.A.1 Packet Pg. 210 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) In slightly more unpredictable news the UK was hit with two consecutive storms during the month of February, Storm Eunice followed by Storm Franklin with more reported to follow. This resulted in a wide spread ‘red’ and ‘amber’ warnings across the country, with the population told to stay at home unless necessary. This was bad timing for the travel industry as it hit during the tail end of half term, disrupting outbound and return travel plans, with many flights cancelled or rescheduled. Finally, the world was saddened and shocked to hear the news of Russia’s invasion of Ukraine on Thursday 24th February. The travel industry will be facing another challenging time with the banning of carriers to and from Russia. Tour operators who feature itineraries that include Russia and the Ukraine have removed these from their offering for the time being. Together with the travel industry at large OMMAC is monitoring the geopolitical events closely to manage any potential impact – ensuring our messaging will not in any way appear discordant – we are braced for likely repercussions for the industry overall in the coming months. As of end of February all Florida and USA bookings and travel are holding and running at high levels. EVENTS UPCOMING EVENTS 2022 DATE SPECIAL EVENT LOCATION 2 march Visit Florida meeting London 7 March Visit USA Meet the Media event London 16 March Visit USA General Members meeting London April Launch Vacaay consumer digital outreach TBC UK & Ireland April Online agents training UK & Ireland 15-18 April Easter National Holiday UK & Ireland 11-13 May Visit Florida co-sponsored VIP trade event Hampshire May Visit Florida Media mission - TBC Brighton & London MARKETING/SALES/PROJECTS & ACTIVITIES: We move further into the recovery phase we emerge from travel restrictions. Emergence from the pandemic and reduced covid testing as predicted will enable the travel industry to recover strongly around growth of marketing, PR, advertising/promotion campaigns and spend. Ongoing Collaborations: 11.A.1 Packet Pg. 211 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: Travelplanners / US Airtours Our co-op marketing activity is now approved for March launch. We are following up on the activation of offering a specialized high-end/ luxury segment within their overall offerings – targeted to high-net-worth individuals where Florida’s Paradise Coast could take the lead. Ocean Holidays We aim to co-op with Visit Florida on a targeted campaign to drive visitation into Florida’s Paradise Coast via their sales agents who all work on incentives. Once approved by Visit Florida we should receive a proposal in March. On the Beach Ongoing follow up after Huddle with this high profile OTA offering across the volume market, with estimated 1.5 million customers on beach holidays per year – we have an opportunity for the mid ranged properties within our destination set back from the beach. On the Beach have been busy during February returning to 2019 levels and aim to share proposal in March/April. British Airways Holidays – British Airways / Visit Florida co-op marketing This winter co-op campaign is now complete – we are working with Visit Florida for final documentation for Paradise Ad to complete payment. We continue to work with BAH to ensure their product offerings are fulfilling the needs of the higher end consumer – seeking luxury for their next leisure trip. Trailfinders Assisting this leading UK & Ireland operator with their product outreach and offerings. We aim to work with a co-op activity to drive new and incremental business. Brand USA One to One meeting UK and Europe, 1-2 February 2022 Prior to the event we selected meetings for prospective new and incremental business focusing on regions throughout Europe – working closely with the German office. Unfortunately Anne, German office contracted Covid following return from Huddle and was unable to participate on the second day – Oonagh, UK office was able to host the German and Swiss meetings on Ann’s behalf. All meetings were very well received and tour operators confirmed consumers are able and willing to pay the higher accommodation rates. Florida Huddle, Tampa, 24-26 January 2022 Post Huddle – ongoing follow up with the 24 meetings from UK & Scandinavian markets in attendance. Florida Golf Association Reviewed opportunity to participate with UK Golf show. The show is building back post Covid and not at attendance numbers expected. The budget requirement do not deliver a substantial ROI – recommended not to participate this year, as agreed with CVB. We have, however requested ongoing follow up and possible review for 2023. 11.A.1 Packet Pg. 212 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) TTG – Visit Florida top 50 Agent Winners Trip Reviewed in detail an opportunity with TTG (UK trade publication) and Visit Florida to host the top agents winner trip together with possibly Florida Keys using the Miami gateway. Unfortunately the fam number to host is over 30 guests for three nights with full hosted itinerary – due to the current run of high occupancy we are unable to obtain support from our industry partners. We have politely declined for this year but offered our potential support for 2023 – giving us long lead time to seed the opportunity with our industry partners. Kent Cricket Prize Winner Trip Working closely with tour operator Travelplanners to secure the booking of the prize-winners family package to Florida’s Paradise Coast – including flights, car rental and accommodations - trip is confirmed for May’22. We are checking with the winners if we can obtain images to use in social media outreach during the family visit – TBC. Left: Landing page to enter competition (last year) Vacaay – Consumer digital outreach Researching and in discussions with possible opportunity for Vacaay. This is a content partnership platform aimed to target and inspire UK and Irish visitors to consider Florida’s Paradise Coast as their next holiday destination. The campaign will include an exclusive landing page on Vacaay.com showcasing our unique and amazing destination, whilst educating visitors on the product offerings available, ultimately enabling users to create their own travel itinerary. We will additionally seek to partner with two tour operators from UK and Ireland as the individual regions call to action. Trade and Media Tool Kit for Use: Ongoing review of our assets to ensure fully updated content - collating and managing an active toolkit for both media and the travel industry of current and recent assets including Talking Points and ‘copy ready’ material for websites and social outreach. The ‘Paradise Pledge’ and ‘Only Paradise will Do’ key messaging is still very relevant as the US border opens. Co-op Marketing and Paradise Advertising 11.A.1 Packet Pg. 213 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Ongoing monitoring activity for this year - budget to be reviewed on ongoing basis as we progress from Covid recovery and as opportunities arise. Updates: Industry updates forwarded to CVB for forward planning – removal of additional covid testing on return to UK is a main driver of increased bookings – tour operators reporting strong growth in February for summer bookings and beyond many are at 2019 levels. This is very positive news for Florida’s Paradise Coast. Mail House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. MEDIA OVERVIEW Trends and competition February saw the news of a number of countries opening back up with Morocco reopening its borders to tourists on 7 February and Australia announcing the opening of its borders to fully vaccinated travellers on 21 February. The reopening of Australia's borders has resulted in a flurry of large destination features, round-ups and holiday deals across both broadsheets and tabloids. The Daily Mail published features titled ‘Down Under opens up’ and ‘Escape long haul, Uluru’ whilst the Sunday Express and Sunday Mirror featured a number of Australia travel deals. I Weekend published an article highlighting Australia’s culture and heritage titled ‘Get a First Nations look at 65,000 years of culture in Australia’ whilst The Sunday Times printed a feature looking at ‘What’s new in Australia for 2022’. Additionally, Tourism Australia has ramped up its advertising ahead of its borders reopening with an advertorial feature titled ‘Aboriginal tradition meets natural thrills’ in The Sunday Telegraph. Other countries that featured prominently this month include Sri Lanka, with The Times releasing a piece on ‘Sri Lanka at its most glorious’ and The Sunday Telegraph publishing a piece highlighting Sri Lanka as a ‘five-star winter sun at three-star prices’. The UK featured quite heavily this month with a number of articles being written on the Queen’s Platinum Jubilee highlighting upcoming celebrations and exhibitions. France also continued to be a key destination highlighted for spring skiing. Prominent themes and news this month include skiing, half-term and Easter holiday deals. A number of round-ups and late deals could be seen in The Sun and Daily Mirror whilst I Weekend showcased where to visit with ‘Make a break for it this half-term’ and The Times featured Madeira, Mallorca, California and Costa Del Sol in an article titled ‘the best family holidays for Easter’. Media Updates This month saw a number of journalist job moves across national newspapers, tabloids, online travel titles and glossy magazines. Boudicca Fox-Leonard was appointed Senior Lifestyle Writer at The Daily Telegraph having previously been Commissioning Editor at the newspaper's Weekend section whilst Ed Cumming has been appointed Senior Feature Writer, starting in March. Ed is currently a Freelance Journalist, contributing to a number of titles including The Independent, The Guardian and The Observer. Alice Murphy has been appointed Digital Editor at The 11.A.1 Packet Pg. 214 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Independent whilst Lauren O'Neill has been appointed Culture Writer at i Paper and Gillian Halliday has been promoted to Deputy Features Editor at Belfast Telegraph. Turning to the glossy magazines, Condé Nast Traveller has appointed Jessica Anais Rach as Global Content Manager. She will have responsibility for planning and sharing content with global teams, and will highlight any editorial dates, events, holidays, art, wellness or music festivals and hotel openings as well as other launches relevant to the travel industry to the CNT editorial teams. Jessica joins from her senior FEMAIL reporter role at MailOnline. Nick Pope was promoted to Executive Digital Editor at Esquire, having previously been Deputy Digital Editor at the magazine. Alicia Miller has taken a maternity leave cover role as Travel Editor at Women & Home as well as a few other Future titles. She will work as Travel Editor for half the week until November whilst continuing to work as a freelance journalist during the rest of the week. Claudia Canavan has been appointed Acting Digital Editor at Women's Health, covering Amy Lane's maternity leave. She also continues her role as Health Editor at the magazine. With the Omicron variant becoming less prominent in the UK and with announcements this month that the UK will drop all Covid-19 rules and restrictions, we expect to see an influx in media events going forward. Travelmedia.ie hosted its first 2022 media event in Dublin on 14 February with a successful turnout of both exhibitors and media and has already released its event date for next year. PUBLIC RELATIONS ACTIVITY: Individual: ● New attractions, tours and experiences in Florida’s Paradise Coast Key Messages: ● Meditate with Wolves at Shy Wolf Sanctuary ● Night Walks and other guided experience at Corkscrew Swamp Sanctuary ● Everglades Seafood Festival ● Four Seasons Beach Club opening – TBC ● Reinstated airlift from UK/Ireland, and newcomers Norse (previously Norwegian Airlines) Multi-destination roundups: ● Ultimate honeymoon destinations ● Travel in colour ● Literary destination that inspire travel TravMedia Requests: ● Arcadia - Top 10 outdoor escapes 11.A.1 Packet Pg. 215 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) ● Evening Standard - Weird and wild holidays for 2022 ● Travel Bulletin - Exploration & adventure Media Visits: Publication: Minerva Publications Journalist: Katie Thompson Dates: 8-10 February 2022 Opportunity: Worked closely with Visit Florida, to ensure our participation with this state-wide press trip. Katie travelled to Florida with her partner from 31 January – 12 February 2022, producing a road trip feature (approx. four pages) that will run across all 26 lifestyle magazines (560,000 AB readers), which include Cheltenham Living, Cotswolds Lifestyle, Henley & Marlow Life and West Berkshire Life, as well as 20,000 digital subscribers. We will follow up post visit - FYI: Accommodation confirmed at the Naples Grande Beach Resort (x2 night supplemented by Florida’s Paradise Coast) and the PR team put together an itinerary including a variety of activities such as sunset dinner cruise, key attraction visits and a mangrove tunnel kayak tour showcasing the diversity of the destination and what it has to offer. Media Meetings, Industry Webinars and Events: ● Ben Clynes, CPL Productions ● Cathy Bartrop, Travelguru.tv ● Dorian Lloyd, Sidetracked ● John Plaskett & Trevor Claringbold, Globetrotter TV ● Markus Bidaux, Attitude ● Nick Dauk, Culture Trip ● Sheena Bhattessea & Gilly Hopper, Citizen Femme Events: Meet the Media – Dublin, Ireland, 14 February 2020 The team attended Meet the Media in Dublin on 14 February, attended by 50+ journalists across newspapers, magazines, radio and blogs. Media met with included Irish Examiner, Euronews, Irish Daily Star, ITTN and Dublin City FM. Visit USA UK Registered for the Visit USA UK – Meet the Media event in March PUBLIC RELATIONS – February 2022 Coverage MEDIA COVERAGE HIGHLIGHTS: ● See attached coverage via Wetransfer ● Highlights below ● Social media highlights below 11.A.1 Packet Pg. 216 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 04.02.22 MDHarding Online Michelle Harding Festivals around the world 2,000 54 08.02.22 Ireland Travel Trade News Online NA Meditating with wolves in Florida's Paradise Coast 220,940 4,419 08.02.22 Timeout Online Gerrish Lopez This sanctuary in Florida lets you meditate with wolves 4,103,000 10,762 11.02.22 Wellness Traveller Online NA Meditate with wolves in Florida's Paradise Coast 5,000 131 TOTAL 4,330,940 15,366 11.A.1 Packet Pg. 217 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) 11.A.1 Packet Pg. 218 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) 11.A.1 Packet Pg. 219 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) MONTHLY SALES & MARKETING ACTIVITIES FEBRUARY 2022 EUROPEAN SALES & MARKETING prepared by on 3 March 2022 SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o TourConsult International, Andreas Fraissl, Owner, D NAP Sales We have held a conference call with Andreas on February 21st, 2022. He reports that sales are going well at the moment. Numbers went up after the boarders were open, and then down again due to Omicron. But for the last couple of weeks, they are steadily good and if they will continue this way, sales will be back 75% compared to 2019. We have also discussed a future campaign to push sales for summer and discussed an individual pre IPW FAM. Details to be discussed. o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, D NAP Marketing Our campaign with CANUSA and Visit Florida kicked off in February. In this month, the new "green route" has been launched, which will go through Visit Tampa Bay, Discover Crysta l River, Naples/Marco Island/Everglades, The Florida Keys & Key West. With this launch also our landing pages have been released and we have produced videos answering questions about "how sustainable our destination" is. These videos have also been promoted via social media. The other components of the campaign will follow in March and April. 11.A.1 Packet Pg. 220 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) o Enjoy America, Katharina Stehning, D NAP Sales We have held a conference call with Katharina from Enjoy America. She reported that during the boarders where closed they kept busy with projects and are happy to report that there was a light at the end of the tunnel starting with the boarder opening in November. Since then, their clients have a great desire to travel again, and they are quite busy. We have supported them with our brochures and some giveaways. TRAVEL AGENTS o Windrose, Reiseservice WFT GmbH, Petra Kober, Assistant Product Manager, A DM Sales, Sales Interaction Seeing a huge increase in booking requests in the last weeks and facing challenges to manage the current workload as they are currently only two full timers in the office. Request for all parts of the world, Europe in summer, as well as long-haul including South Africa. Majority of requests, however, are super last -minute and two weeks out of the departure date. They currently receive many requests from new first -time clients who come by the recommendation by their regulars, so Windrose Austria do not need to further push business development. Very open to continue supporting us with our portfolio, they are big DM fans and love the way we work and the way we provide them necessary information on our properties. o barefoot travel design, Nancy Mehnert, Owner, D NAP Booking (enquiry) Seeked information on COVID restrictions and travel regulations for a child +12 years old. Consideration is between Florida and South Africa for a 2–3-week holiday in April 2022. Have shared all required info in preparation for the first round of discussion with the consumer. o Sillenbucher Reisebüro, BEST-RMG, Nadine-Diana Grupp, Agency Manager, D NAP Sales Interaction We have supported Nadine with hotel and activity information from NAP for her private trip to Florida in April. o Canvas Tours - Reiseberatung Manuela Eberius, Holiday Profis, Manuela Eberius, Managing Director, D NAP Sales We have supported Manuela with luxury hotel tips for Naples and Marco Island, as her clients are already visiting Miami and she wants them to visit Naples or Marco Island as well. EVENTS 11.A.1 Packet Pg. 221 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) o fvw counter days Date & Place 22-23. February 2022 Digital Nr of attendees 800 Profile of event This was the fvw online trade show, called “Virtual Counter Days”. Which is a 2 day show completely online. Destination from all over the world as well as cruises can buy in with a booth and webinar if still available. Visit USA Germany has arranged to have a USA hall where the members could buy in with a booth. The USA booth was promoted via fvw promotion and we as a co-exhibitor were listed under the USA hall, on top of that we secured our Insider’s Tip list with the USA booth. With our booth, the travel agents approached us virtually and started a chat In addition to this we have booked a webinar with 20 min training time on February 23, 2022. General feedback Overall, the interactions we had with the travel agents during these two days of virtual trade show, were very effective. Although we would have wished for more contacts approaching the virtual booth, we had contacts with 98 travel agents throughout the show, including the webinar. Cost 1800$ o Brand USA 1-2-1 meetings Date & Place 1.-2. February 2022 digital Nr of attendees 9 from our respective markets Profile of event Virtual meetings of 12 minutes with tour operators Profile of attendees German, Swiss, Austrian tour operators. General feedback We have successfully prepared and held meetings with the following tour operator partners Dertour, go2travel, Argus Reisen, Knecht Reisen, CANUSA, FTI, CRD, America Unlimited, Amerikareisen.at MARKETING o Facebook fan page # posts: 4 #fans: 15.729 Please find down below the most successful posts in February: #1 16.02.2022 Naples Pier, reached 1,442, 90 interactions and 72 likes #2 10.02.2022 Stone Crabs, reached 1,251, 26 interactions, 17 likes 11.A.1 Packet Pg. 222 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) o NAP dedicated newsletter Prepared and sent out the dedicated NAP newsletter with the focus " Paradise Coast as natural beauty" as well as again the announcement of the new direct flight connection between Frankfurt and RSW to 2,623 consumers, media contacts and travel agents in DACH on February 24, 2022. The opening rate was 27,1 % which is an excellent result! 666 opened the newsletter and in total it was opened 1133 times. Overall, this newsletter was a huge success. Please find the link to the newsletter down below: https://mailchi.mp/diamonde/die-paradise-coast-fr-alle- sinne-14731953?e=5c0f0bcbf8 MEDIA / PR o LuxusInsider campaign We have successfully secured and confirmed a campaign with the B2B luxury magazine LuxusInsider. Our package includes 3 newsletter inclusions with different content in March 2022. The newsletter is sent out to 16.600 addresses and has an opening rate of 48%. In addition to this, a related ad, with image and text within the USA focus magazine month in June 2022. And last but not least another newsletter round with 3 newsletter same topic in May 2022 and on top of those the same 3 newsletters will be repeated in the LuxusInsider Austrian edition with additional reach. This campaign is excellent to reach the luxury travel agents in the German speaking market and place NAP as the luxury destination in Florida. o Blogger FAM request We have secured a FAM request from Jos Ensing a travel writer for Reishonger, one of the largest travel websites/ platforms in the Netherlands with 150.000 unique visitors every month on average. He has planned a trip to Florida from April 22 – May 6. Details need to be discussed and confirmed. o Placement on usa-reisen.de /Infopool We have secured Thomas Ullmann with input and images for the website usa -reisen and the infopool website, which is solely focused on USA info’s from USA fans. They now also have an Instagram account where they are happy to use out images as well. PROJECTS o Visit USA Switzerland Members Meeting We have participated that this year’s Visit USA Switzerland members meeting which took place digitally February 8, 2022. Please find meeting minutes with detailed info's attached. o Eurowings Discover roadshow We have successfully secured and confirmed out participation at the Eurowings Discover roadshow. Which 11.A.1 Packet Pg. 223 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) gives us great awareness and the chance to further push our brand-new direct flights from Frankfurt to RSW starting March 28th, 2022, within the travel trade in Germany. The roadshow will be in 5 different cities, Dusseldorf, Frankfurt, Baden Baden, Nurnberg, and Munich March 14- 18, 2022. We will have our own table within the travel market and also great chances to network duri ng dinner time. Each event expects 50 + travel agents, in Dusseldorf even 90 have registered so far. o Visit USA virtual roadshow We have successfully secured and confirmed our participation at the Visit USA virtual roadshow March 8. We have arranged to be in one block with Eurowings Discover and Fort Myers, to further push the start of our new flights March 28th, 2022. Our participation is completely free of cost. o Visit USA new website launch We have comprehensively prepared and created our landing page within the new Visit USA Germany website, where each member has their own space to fill. Website launch will be March 8th, 2022. CONSUMER o Brochure fulfillment: 12 in total HIGHLIGHTS IN MARCH 2022 o Eurowings Discover roadshow 5 cities in Germany, to further push our new flight from Frankfurt to RSW starting March 28, March 14-18, 2022 o Visit USA virtual roadshow in one block with Eurowings Discover and Fort Myers CVB to create awareness for the flights, March 8th, 2022 o SOUL luxury B2B live event in Berlin to promote Paradise Coast as luxury destination, March 4 -6th, 2022 o CANUSA sales members training, March 22& 23, 2022 o Potential participation at FTI evening events in Switzerland, March 28 & 29, 2022 to be confirmed o Kick off with our LuxusInsider campaign to promote Paradise Coast as luxury destination within the market, March 9th, 2022 o Kick off with our campaign with go2travel a Swiss USA/Canada specialist, March 2022 o Newsletter inclusion within the DiaMonde Storyletter, March o Conference Call with USA/Canada specialist CRD, March 24th, 2022 11.A.1 Packet Pg. 224 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) MARKET NEWS o Please find a detailed market intelligence attached ADDENDUM o Market Intelligence o NAP most successful Facebook posts in February o DiaMonde social media clippings o Visit USA meeting minutes ABBREVIATIONS NAP TA Travel Agency MCE Meetings, Incentives, Conference and Event Agency (for group business) TAG Travel Agency Group Department TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) (v) visited (t) personal telephone introduction (telemarketing) (m) mailing 11.A.1 Packet Pg. 225 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) PERIOD AT A GLANCE 2021 2022 Number of Travel Agent & Tour Ops Contacts 0 101 Number of FAM’s/Site Visits 2 0 Number of Meeting Planners 4 5 Number of RFP’s Sent 0 5 leads sent with potential of $111,986.68 EIC Number of RFP’s Definite 0 0 Specialty Markets Michelle Pirre - Sales Assistant 2/1/2022-2/28/2022 Presentations: February 8, 2022 - AAA/Club Adventure Webinar- The CVB Presented to 48 AAA Travel Agents an overview of places to go and things to do for LGBTQ travelers as well as destination weddings. We received 23 requests for boxes of visitor guides for various AAA Offices. February 17, 2022 - IGLTA Members Connect - On February 17th the CVB led a webinar for the International Gay & Lesbian Travel Association. There were 99 registered attendees, and 55 members present from the LGBTQ community, in countries around the world. The webinar not only focused on LGBTQ Events, and LGBTQ owned and operated businesses in the destination, but all that the destination has to offer. Reaching out and connecting to international LGBTQ travelers is important for the CVB to get the word out that this is friendly destination. Since the International LGBTQ travelers are not as aware of what our coast has to offer, as opposed to other known LGBTQ destinations in Florida. We had encouraging feedback from travel agents, meeting planners, and a variety of media and influencers attendees. You can view the presentation on YouTube https://www.youtube.com/watch?v=XAHHL1pqjdU “What struck a chord with us was how well you conveyed the area’s pride celebrations, all the while emphasizing its LGBTQ+ locals and tourists year-round. Such a warm embrace is not lost on us as a same-sex couple navigating this world. We were completely captivated by all that the Paradise Coast has to offer for the LGBTQ+ traveler! ” - @itschrisandalex “Thank you for sharing your presentation, I have spent many winters in south Florida from Miami to Palm Beach, so it was wonderful to learn about the other side.” - Jordon Williams - Lahava.Ca February 24, 2022 - Naples Pride Business Alliance Meeting - The CVB hosted the Naples Pride Business Alliance meeting and was given the opportunity to speak to 25 attendees regarding LGBTQ tourism and our recent surge in tourism numbers. UPCOMING STRATEGIC INITIATIVES Travel & Adventure Shows NYC LGBTQ Pavilion – March 17-20, 2022 11.A.1 Packet Pg. 226 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) Arts and Culture John Melleky – Arts and Culture Manager 2/14/2022-2/28/2022 ORIENTATION Started in the position on Feb. 14, 2022 and attended orientation sessions on the position and the County. TDT GRANTS Grants were announced on Feb. 15 on the Collier County website. Created an Arts and Culture newsletter to introduce myself and to announce to our partner organizations the opening of the grant process and deadline. Currently in the process of creating a workshop presentation for organizations to assist them with their applications. UPCOMING STRATEGIC INITIATIVES Meetings are being set up with various arts and culture organizations to have an in-person introduction and to get their thoughts and ideas on the position and how the CVB and County can help them met their goals and objectives. Meetings are also being set up with the organizations interested in building the larger Arts Festival idea to help guide them in the process of working together and submitting grant applications. Arts and Culture Partner News Photo credits (l to r): Sugden Community Theatre, Naples Chalk Art Festival, Naples Depot Museum,. All photos courtesy of Nap les, Marco Island, Everglades CVB. Welcome to the first edition of the Naples, Marco Island, Everglades CVB Arts and Culture newsletter. Our intention is to keep you informed about important events, programs and opportunities to participate in the wide variety of artistic ventures and cul tural activities that take place within Florida’s Paradise Coast. Our arts and culture offerings are an integral part of the fabric of our community and we hope you will find this newsletter helpful as you schedule your future leisure or organizational activities. Tourism Grant Applications Now Open Grant Applications Due March 28, 2022 5 pm First Partner Newsletter 11.A.1 Packet Pg. 227 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) PARADISE COAST FILM OFFICE | MARCH 2022 JANUARY 2022 2021 2020 Reported Spending New or Repeat Client Productions 4 4 3 2$K 1 R | 3 N Working Leads 2 2 2 Meetings Attended 3 5 0 Events/Tradeshows 0 0 0 Media Assisted 1 2 0 Location Scouts 1 1 1 PRODUCTION/ LEAD HIGHLIGHTS: GULFSHORE LIFE MAGAZINE “The People, Places and Pieces of Paradise” publication captured their April 2022 Cover Shot on Tigertail Beach. SOUTHERN LIVING MAGAZINE The lifestyle magazine is doing an extensive travel story featuring Marco Island for their January/February 2023 issue. They were in contact with several of the hotels on the island and Rookery Bay and worked with the CVB’s PR team for additional concepts. They filmed at Tigertail Beach on Marco Island with phot ographer Robbie Caponetta. MAHONEY MEDIA GROUP Assembly Line Company (NY) filmed a promotional shoot at Delnor -Wiggins State Beach. Assembly Line is a new signature shop by Interior Design Studio|General Assembly , offering a curated collection of home renovation materials, furniture, and lighting. DUCK BOX PRODUCTIONS Miami -based production company filmed a music video for their client on Marco Island’s T igertail Beach. MEETINGS AND EVENTS: FILM FLORIDA FRIDAY: “What It Takes to Pitch & Produce a Project” This webinar featured a roundtable discussion about how to pitch an idea to decision -makers and also how to go about producing your projects. Florida - based producers, Matt Wohl and Shona Tuckman shared their experiences with going from concept and develop ment to completion including, the writing process, raising finances, and distribution. 11.A.1 Packet Pg. 228 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) FILM FLORIDA QUARTERLY MEETING The quarterly meeting of the association includes the Council Meetings: Legislative, Labor, Education, Industry, and the Film Commission ers. The Marketing Committee met separately earlier to allow time for all the groups. The FL State Film Commissioner gave a report on sales tax revenues collected as reported to her office and they were significantly up from previous years. The Location Managers sizzle reel is close to completion -adding the Commissioner’s narrative is the final step. Upcoming tradeshows and related travel were discussed with the direction that few were traveling but that was opening up and possibly by summer some of the regular functions/events would be put back on the calendar. The importance of local incentives was reiterated by the State’s Los Angeles Liaison and a number of success examples were pointed out in the case of Pinellas and Hillsborough Counties. Broward Cou nty is re -establishing a dedicated film commission office and Miami -Dade County has just hired a new commissioner for that role. The organization on a whole is doing well, with membership numbers up and participation in on -line offerings very strong. The Legislative Committee reported what was already known about the failure of either Industry bill moving forward, but the rancor of the opposition was not expected at the level it rose to and that will add to the difficulty of finding advocates who are willi ng to sponsor related bills. Next Quarterly Meeting is tentatively slated for July/Aug. in Fort Lauderdale. FILM FLORIDA MARKETING COMMITTEE MEETING The committee is planning on working with membership to come up with a creative package for recruitment including re -visiting tradeshows and events that have been off the calendar since 2020. UPCOMING STRATEGIC INITIATIVES: Golden Deer Productions is scouting for a short film to be done in August “22 . FLORIDA LEGISLATIVE SESSION UPDATE: The Florida Legislative Session ended on Friday, March 11, 2022 Neither House nor Senate bill moved forward during the session: • HB 217: Film, Television and Digital Media Project Rebate Program • SB 946: Targeted High Wage Production Program 11.A.1 Packet Pg. 229 Attachment: Staff Reports March 2022 TDC Strategic Report (21691 : Tourism Staff Reports) 03/28/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - April 25, 2022 Meeting Date: 03/28/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/10/2022 9:07 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 03/10/2022 9:07 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 03/10/2022 9:15 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 03/10/2022 10:33 AM Tourism Paul Beirnes Director Completed 03/10/2022 10:50 AM County Manager's Office Geoffrey Willig Deputy County Manager Completed 03/14/2022 2:43 PM County Attorney's Office Colleen Greene Attorney Review Completed 03/15/2022 4:57 PM Tourist Development Council Paul Beirnes Meeting Pending 03/28/2022 9:00 AM 13.A Packet Pg. 230