PTAC Agenda 01/18/2022 (No Quorum)ride CAT
COLLIER AREA TRANSIT
Co e-r County
Public Transit Advisory Committee
Collier Area Transit
Hybrid Meeting
Collier County Museum Lecture Hall
3331 Tamiami Trail East Naples, Florida
January 18t", 2022
3:00 p.m.
1) Call to Order
2) Roll Call
3) Approval of Agenda
4) Approval of Minutes
November 16th, 2021 Minutes
5) Committee Action
6) Reports and Presentations
a. Seasonal Schedule Change Data
b. TDP Actionable Objectives
7) Member Comments
8) Public Comments
9) Next Meeting Date — February 151h, 2021 Collier County Museum Lecture Hall
10) Adjournment
Two or more members of the Board of County Commissioners may be present and may participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at a future BCC meeting.
Collier Area Transit operates in compliance with Federal Transit Administration, (FTA) program requirements and
ensures that transit services are made available and equitably distributed and provides equal access and mobility to
any person without regard to race, color, or national origin, disability, gender or age. Title VI of the Civil Rights Act
of 1964; FTA Circular 4702.1A, "Title VI and Title VI Dependent Guidelines for Federal Transit Administration
Recipients.
Anyone who required an auxiliary aid or service for effective communication, or other reasonable accommodations
in order to participate in this proceeding, should contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Naples, Florida 34112 or 239-252-8380 as soon as possible, but no later than 48
hours before the scheduled event. Such reasonable accommodations will be provided at no cost to the individual.
November 16, 2021
MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
November 16, 2021 Naples, Florida,
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for the County
of Collier, having conducted business herein, met on this date at 3:00 P.M. in REGULAR
SESSION at Collier County Museum Lecture Hall, 3331 Tamiami Trail E, Naples, Florida
with the following members present:
Chairman: John DiMarco, III
Vice -Chairman: Arthur Dobberstein
James Bennett (ZOOM)
Peter Berry (ZOOM)
Devon Browne (ZOOM)
James Caton (Excused)
Sonja Lee Samek (ZOOM)
ALSO PRESENT: Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Omar DeLeon, Public Transit Manager, Collier Area Transit
Alexander Showalter, Senior Planner, Collier Area Transit
Arlinda Karuli, Commute with Enterprise (ZOOM)
Tamarin Kirby, MV Transit Planner
Brandy Otero, Collier MPO
1
November 16, 2021
1. Call to Order
Chairman DiMarco called the meeting to order at 3:02 PM.
2. Roll Call
Roll call was taken, and a quorum was not established.
3. Approval of Agenda
The Committee agreed to hold an informational meeting in accordance with the Agenda.
4. Approval of Minutes
a. October 19, 2021, Minutes
The minutes of the October 19, 2021, Public Transit Advisory Committee meeting will be added
to the December 21, 2021, Agenda.
5. Committee Action
a. Grant Applications 5311 and 5339
Mr. DeLeon presented the Executive Summary "Grant Application for 5311 and 5339 " for
submission of applications to the Florida Department of Transportation (FDOT). The Board of
County Commissioners (BCC) must approve grant application submissions.
5311
• Collier County is proposing to apply for funds to purchase a replacement bus and utility
truck that have met their useful life.
• The capital grant includes an 80% Federal share with a 20% local government match for a
total of $599,756.00.
5339
• The grant program provides capital funding to replace, rehabilitate and purchase buses,
vans, and related equipment and to construct bus -related facilities in non -urbanized areas.
• The capital grant includes an 80% Federal share with a 20% State share for a total of
$765,059.00. Funds will be utilized for:
➢ Replacement of one bus that has met its useful life.
➢ Improvement of six (6) bus stops, selected based on ridership criteria, to ensure
ADA compliance. Amenities will be added to three (3) of the six (6) stops.
The following was noted during Committee discussion:
• The new diesel bus and truck estimated cost is $599,756.00. An exterior wrap identifies the
vehicle as a Collier Area Transit (CAT) bus.
• A bus ordered in 2023 would be delivered mid-2024.
• The retired bus is sold by a County assigned auctioneer.
• Proceeds from the auction are reinvested to offset local government match requirements.
• The CAT bus fleet consists of twenty-eight (28) regular buses and thirty-five (35)
paratransit buses.
• There are three (3) bus shelter templates. Bus stop sites are engineered depending on the
Right of Way (ROW).
• The grant application dollars compared to last year are slightly lower for 5311; higher for
5399. Grant funds are utilized annually.
2
November 16, 2021
Committee members unanimously agreed to support the Collier Area Transit 5311 Grant
Application in the amount of $599,756.00 and Grant Application 5339 in the amount of
$765,059.00 for improvements to the Collier Area Transit (CAT) system.
6. Reports and Presentations
a. Try Transit Day Public Workshop
Mr. Showalter presented the Executive Summary "Try Transit Day/Seasonal Schedule Workshop "
noting:
• On November 5, 2021, Collier Area Transit hosted a Try Transit Day, an event publicized on
social media.
A free day pass was made available to those who downloaded the "rideCAT" mobile app.
Three (3) public workshops, hosted at the Government Center Transfer Station, CAT
Operations Facility on Radio Road, and the Immokalee Health Department to advise the
public about upcoming season changes and receive their feedback.
People were very appreciative of the free rides and provided feedback on the proposed changes.
Immokalee attendees accepted the rerouting of routes #22 and #23 but other citizens expressed
concern with the removal of route #18, recommended by the Comprehensive Operations Analysis
(COA) study.
Staff will confirm adequate service for riders living in the route #18 area is available.
In response to Committee inquiries, Ms. Kirby noted traditional ridership is down thirty (30)
percent from 2019 and twenty-one (21) percent from 2020. Paratransit ridership is down forty-four
(44) percent compared to October 2019 and eight (8) percent from 2020.
b. TDP Annual Update Revisions
Mr. Showalter presented the Executive Summary "TDP Annual Update Revisions.
• To receive State Block Grant Funds for system operations, each transit agency must develop
a Transit Development Plan (TDP) Major Update every five (5) years and an annual
progress report for all other years.
• On June 15, 2021, staff presented the Annual TDP Update to the Advisory Committee who
endorsed moving the report forward.
• The Board of County Commissioners (BCC) approved the submittal of the TDP to the
Florida Department of Transportation (FDOT) on July 15, 2021.
• FDOT provided staff with report comments the end of September 2021 requiring several
items be addressed before the plan could be approved by the State.
• FDOT recommended some formatting changes for future updates including Collier Area
Transit accomplishments and/or progress with the goals and objectives noted in the TDP
Major Update, completed in October 2020.
• The revised report was resubmitted on November 4, 2021.
• Final approval from FDOT is due before December 31, 2021.
Staff responded to Committee comments noting:
• The Annual Progress Report, outlining Collier Area Transit's progress towards achieving
the goals and objectives identified in the TDP Major Update produced every five (5) years,
will be shared with the Committee in June of each year.
November 16, 2021
• The Major Update includes retention of consultants and contractors to contribute to the
document.
• CAT goals and objectives will be presented to the Committee between updates.
c. Vanpool Update
Mr. DeLeon presented the Executive Summary "Van Pool Update" to update the Committee on
the vanpool programs currently active.
COMMUTE with Enterprise entered into a joint participation agreement with FDOT in May 2021
to provide turn -key commuter vanpool services.
• The vehicles seat seven (7) to fifteen (15) persons.
• Comprehensive auto liability insurance coverage and preventive maintenance repair
package are included.
• Services are on a month -to -month basis.
• The comprehensive vanpool program serves the needs of the residents of rural Florida in
need of affordable transportation services for work.
Collier County launched the program in August 2021.
• The program is gaining traction with major employers in the County.
• The cost benefit of this ride share program is significant with FDOT contributing to the
monthly rent and fuel at 50% to offset costs for the vanpoolers for completing monthly trip
recording.
Ms. Arlinda Karuli, Account Executive, COMMUTE with Enterprise, provided information about
the program to the Committee.
• Collier County is in District 1 which covers twelve (12) counties in Southwest Florida.
• Employers and FDOT share the cost 50150.
• Minimum ridership is four (4) people; most pools transport between seven (7) and fifteen
(15) riders.
• The smallest vehicle is seven (7) passengers; sedan models are not used.
• Enterprise covers insurance and maintenance costs and provides roadside service.
• Traditionally vehicles are replaced after twenty to thirty thousand miles. The pandemic has
created a vehicle shortage so mileage can be higher. The oldest vehicle in service is 2020.
• An "emergency ride home program" is offered to riders.
• Safety record data is not available currently. No major accidents have occurred.
7. Member Comments
In response to member inquiries, Staff reported twenty-five (25) regular bus drivers and twenty-four
(24) paratransit bus drivers are needed to fill positions. MV Transportation anticipates the driver
shortage will be resolved by March 2022.
8. Public Comments
None
9. Next Meeting Date
December 21, 2021 - Collier County Museum, Lecture Hall, 3331 Tamiami Trail East, Naples, FL.
El
November 16, 2021
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 4:08 P.M.
Public Transit Advisory Committee
John DiMarco III, Chairman
These minutes approved by the Board/Committee on as presented or as
amended
EXECUTIVE SUMMARY
Reports and Presentations
Item 6a
Seasonal Schedule Change Performance
Ob'jeetive:
To update the Committee on the impacts the recent schedule change had on Ridership and On -
time Performance,
Considerations:
On November 21, 2021, CAT implemented service changes that were designed to retain and
promote ridership and improve the systems on -time performance. Several changes were
recommended from the Comprehensive Operations Analysis (COA).
The changes included increasing frequency and number of connections with the LinC for the Route
11; reducing an early morning run on Route 12; realigmment of Route 17; elimination of Route 18;
realignment of Routes 22 and 23 in Immokalee; reduction of the frequency Route 24 travels to
Sunny Grove; eliminating stop at North Collier Park for the Route 27; and modified bus stop
locations on Route 121.
To evaluate the effectiveness of the changes, staff compared ridership numbers from December
2021 and December 2020 and found no significant change in the overall system ridership.
Ilowever, a route specific analysis showed the ridership shifts predicted with the routes changed
was successful. For example, Route I I experienced a 31 % increase in ridership compared to the
previous year, which indicates the more frequent pickups allows for more riders to use that route.
Route 24 experienced an 18% increase in ridership, due largely to riders adapting to the removal
of Route 18. Overall, the ridership decreased by less than 1 percent compared to previous year.
Staff is currently evaluating the remaining underperforming routes and plan to be make changes
with the next off-season schedule change.
Staff also evaluated the adjustment made to the time schedule to gauge the effects on the on -time
performance (OTP). The evaluation showed that there are several routes that are still not meeting
standards. The timing on Route 24 is being affected by the added ridership and additional time is
needed on Route 121 to account for deadhead to get to Immokalee. Staff is in the process of mid -
season changes to address reliability of service on Routes 19, 20, 24, 25, 26, 27, and 121. In
addition, the movement through the intersection of US41 and Collier Blvd on Route 17 will be
adjusted so that the bus is malting right turns to reduce time waiting at the light. This improvement
is being recommended based on feedback received by operators.
Recommendation:
None
Attachment:
Route Ridership Comparisons December 2020 & 2021
On -time Performance by Route — December 2021
LPrepared by: Date:
le andeV%owalter, PTNE Senior Planner
Approved by: IV Date: I' �����
Michelle Arnold, PTNE Division Director
December 2021 On -Time Performance By Route
Route
Operational Status
Number of Departures
% OnTime
% Late
% Early
Deadhead
59.2
23.2
17.5
422
Maintenance
20
60
20
10
Route 11
82.8
13.6
3.6
3510
Route 12
84.4
14.6
1
1722
Route 121
71.4
20.6
8
287
Route 13
87.1
11.8
1.1
2530
Route 14
91.6
6.9
1.5
1892
Route 15
84.9
14
1.1
2159
Route 16
93.5
3.7
2.8
1684
Route 17
91.9
7
1
1336
Route 19
64.8
32.8
2.4
900
Route 20
80.7
17.1
2.2
679
Route 21
85
10.1
4.9
907
Route 22
87.1
11.6
1.3
1956
Route 23
94.8
4.7
0.5
1297
Route 24
67.3
31.4
1.3
2018
Route 25
72.6
26
1.4
1386
Route 26
66.6
32.3
1.1
736
Route 27
73.6
17.6
8.8
1767
Route 28
67.4
29.2
3.3
599
Total
821
15.4
2.6
27797
100
90
80
70
60
50
40
30
20
10
0
On -Time Performance By Route
1�1 y� ti y� 1�1 1�1 by 1�2 y� 'yy ti� ti^ tio y�
wq, ,VQi w0 w0 w0 w0 w0 ,v2 ,v2 ,vQi ,VQi ,vQ, ,v2 w0 wq w0 w0
OJ OJ OJ O OJ OJ O OJ OJ OJ OJ OJ OJ J� OJ OJ OJ OJ
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Dec. 2020
Route
Alighting
Boarding
Total
Routell
6971
7246
14217
Routell
4885
4916
9801
Route 20
555
580
1135
Route13
3735
4068
7803
Route14
2776
2901
5677
Route 26
398
407
805
Route 27
2679
2655
5334
Route 28
1856
1788
3644
Route 15
5303
5523
10826
Route 16
2502
2485
4987
Route 17
2785
2768
5553
Route 18
1892
1896
3788
Route 19
5531
5277
10808
Route 21
761
794
1555
Route 121
1110
1401
2511
Route 22
3381
3534
6915
Route 23
1957
2045
4002
Route 24
3459
3674
7133
Route 25
1406
1386
2792
Total
53942
55344
109286
Dec. 2021
Route
Alighting
Boarding
Total
Comparison
Routell
9262
9510
18772
131%
Routell
4357
4604
8961
94%
Route 20
348
351
699
61%
Route13
3260
3089
6349
76%
Route14
2778
2775
5553
96%
Route 26
252
254
506
62%
Route 27
2477
2338
4815
88%
Route 28
2316
2377
4693
133%
Route 15
5915
6067
11982
110%
Route 16
2683
2769
5452
111%
Route 17
2106
2118
4224
77%
Route 19
6237
6291
12528
119%
Route 21
1012
1049
2061
132%
Route 121
2238
1902
4140
136%
Route 22
2711
2755
5466
78%
Route 23
1524
1603
3127
78%
Route 24
4525
4331
8856
118%
Route 25
885
815
1700
59%
Total
54886
54998
109884
99%
EXECUTIVE SUMMARY
Reports and Presentations
Item 6b
TDP Objectives — Actionable Items
Objective:
To update the committee on the Transit Development Plan (TDP) Goals and Objectives in the
planning phases for implementation in 2022,
Considerations:
The Major Transit Development Plan (TDP) was updated in 2020 and included a series of Goals
and Objectives for Collier Area Transit. Staff has reviewed the plan and has identified some of
these objectives that we believe are obtainable in the current year and will be discussing with the
committee the action planned to make progress on our goals. Although we have made substantial
progress on our goals, we know there are further opportunities we can take advantage of to improve
our system and reach throughout the county. The entire Goals and Objective section from the TDP
is being provided to the committee for review. Suggestions and strategies from the committee are
also welcomed.
The following objectives have been identified as a 2022 plaiming focus:
• Objective 1.5: Provide coordinated U•ansportation services between Collier and adjacent
counties to support workforce commutes to major employment centers and facilitate
connections to both transit networks in support of regional economic and community
benefits.
• Objective 2.1: Provide services and programs to reduce vehicle miles Graveled within
Collier County.
• Objective 2.2: Design mobility services to reduce environmental impacts
• Objective
5.1: Explore, monitor, test, and
deploy technology applications to
enhance
mobility services,
increase awareness of CAT
services, and ease of access to CAT
services.
• Objective 6.1: Develop ongoing processes to measure and monitor service quality.
Recommendation:
None
Attachment:
Ten -Year TDP 2021-2030, Section 8: Mission Goals and Objectives
Prepared by: Date:
Axan&r Showalter, PTNE Senior Planner
Approved by: ( Date: --Zoo,
Michelle Arnold, PTNE Division Director
8.0 Mission Goals and Objectives
This section provides the transit vision, mission, goals, objectives, and initiatives forthe CAT TDP. These
reflect the existing Vision, Mission, goals, and objectives from the previous TDP with edits. The goals
and objectives presented were prepared based on the review and assessment of existing conditions,
the public involvement process including the TDP Working Group and a review of local transportation
planning documents. The revised mission, Vision, goals and objectives are consistent with the policies
of the Collier County Public Transit & Neighborhood Enhancement Division.
8.1 CAT's Public Transit Vision
Collier Area Transit (CAT), provides effective and efficient multimodal mobility services to meet the
mobility needs of workers, residents, visitors, to support economic, environmental, and community
benefits.
8.2 CAT's Public Transit Mission
To provide safe, accessible, reliable, convenient, and courteous mobility services to our customers.
8.3 CAT's Public Transit Goals and Objectives
Goal1: Operate reliable, convenient, and cost-effective mobility services that safely and
efficiently meet the mobility needs of Collier County's workers, residents and visitors.
Objective 1.1: Improve efficiency, service quality, and level of service to adequately serve
workers, residents and visitors while contributing to the economic vitality of the county.
Initiative 1.1.1: Operate east/west corridor service to provide access to jobs, education, healthcare and
community services, and recreation.
Initiative 1.1.2: Operate north/south corridor service to provide alternative access to jobs, education,
healthcare and community services, and recreation.
Initiative 1.1.3: Improve peak weekday service frequency to 45 minutes or better on CAT routes.
Initiative 1.1.4: Evaluate the feasibility of premium transit services, such as bus rapid transit (BRT)
within corridors where density of demand and activity warrants frequent service.
Initiative 1.1.5: Provide mobility -on -demand service in areas with lower density of demand than is
productive for fixed route service and to access areas that are not able to be served by fixed route.
Objective 1.2: Provide adequate bus stop amenities at all stops according to bus stop threshold
and accessibility guidelines within available fiscal capacity.
Initiative 1.2.1: Pursue funding to maintain and improve existing bus stops.
Collier County 2021-2030 Transit Development Plan 8-1
Initiative 1.2.2: Install and maintain bus stop amenities according to an ADA compliant Passenger
Amenities Program and Bus Stop Amenities Guidelines.
Initiative 1.2.3: Install a minimum often ADA-compliant, accessible bus stop shelters peryear.
Initiative 1.2.4: Coordinate with the Collier County and local governments to include sidewalks and bus
stop shelters in design and construction of roadway projects and new developments.
Initiative 1.2.5: Monitor and implement the recommendations from the CAT Bus Stop ADA Assessment
report.
Objective 1.3: Structure transit service with a focus on providing job access for workforce and
access to mobility for persons with no or limited access to a private automobile.
Initiative 1.3.1: Improve transit service for areas with high mobility needs per the transit orientation
index identified in the latest TDP Major Update.
Initiative 1.3.2: Provide efficient transit and mobility access to major employment centers,
development corridors, and other significant activity centers as funding allows.
Initiative 1.3.3: Focus transit and mobility services in areas with high employment and dwelling unit
densities and connect targeted jobs -housing locations to serve the workforce, including Golden Gate
Estates and areas located in the eastern portion of the county.
Initiative 1.3.4: Focus improved service frequency on transit routes that serve high mobility needs
communities; target service frequency of hourly or better where demand and fiscal capacity allow;
apply mobility on demand solutions for areas with lower population densities and where fixed -route
service is not productive and cost-effective.
Objective 1.4: Create an optimized interconnected multimodal mobility network designed to fit
the range of needs and conditions for the service market.
Initiative 1.4.1: Focus improved service frequency on transit routes that serve high mobility needs
communities; target service frequency of hourly or better where demand and fiscal capacity allow;
apply mobility on demand solutions for areas with lower population densities and where fixed -route
service is not productive and cost-effective.
Initiative 1.4.2: Coordinate with FDOT Commuter Services to enhance and expand carpool and vanpool
strategies and services to connect workforce communities with employment locations within the
service area; identify properties for park -and -ride lots in areas with high mobility demand as funding is
available. Implement recommendations from the current park -and -ride study.
Initiative 1.4.3: Coordinate with the CAT Connect paratransit program to identify and target areas with
high TD ridership and lower density of demand and develop programs to shift TD riders to a mobility on
demand for all solution with connections to the fixed -route network.
Initiative 1.4.4: Require local governments and FDOT to provide accessible sidewalks, bus stops, and
other bus stop improvements within roadway projects and all new developments.
Collier County 2021-2030 TransitDeve%pmentP/an 8-2
Initiative 1.4.5: Coordinate with community improvement organizations that support investments in
enhanced mobility such as: the Immokalee CRA, Bayshore Gateway Triangle CRA, Naples CRA,
Opportunity Naples, Golden Gate Estates Civic, Immokalee Chamber of Commerce, and the Greater
Naples Chamber of Commerce to affect improvements in mobility through increased funding, roadway
and sidewalk improvements, new developments, to assure transit and mobility services are integral to
economic development planning and decision -making.
Initiative 1.4.6: Make transit and mobility reviews apart of the development and redevelopment review
and approval process within the county and cities. Require the development community, as part of the
development review and approval process, to follow guidelines on bus stop siting and design, land use,
and roadway design factors that affect transit design; and to coordinate with CAT for transit services
during the development process. Include CAT as a reviewing agency within the development review
and approval process. Consider adding a transit component to traffic impact studies.
Initiative 1.4.7: Develop and adopt a transit level of service (LOS) policy and guidance to provide a
framework and metrics for improving, modifying, funding transit services.
Objective 1.5: Provide coordinated transportation services between Collier and adjacent
counties to support workforce commutes to major employment centers and facilitate
connections to both transit networks in support of regional economic and community benefits.
Initiative 1.5.1: Identify high travel volumes between Collier and adjacent counties; develop regional
services for travel markets that have high transit propensity and support regional community and
economic benefits, including Immokalee and East Naples communities.
Initiative 1.5.2: Coordinate with LeeTran and FDOTto identify funding for expanded cross county public
transportation services.
Objective 1.6: Enhance transit services targeted at tourists, seasonal residents, and the
workforce that supports this market.
Initiative 1.6.1: Broadcast CAT television commercials, radio advertisements, digital advertisements,
and social media advertising, monitor ridership vis-a-vis marketing and advertising efforts to determine
ridership increases attributable to marketing efforts.
Initiative 1.6.2: Develop CAT branded services and amenities within the coastal markets to better attract
ridership by visitors, seasonal residents, and workers.
Objective 1.7: Enhance awareness of CAT services and accessibility to service information for
riders, workers, residents, and visitors.
Initiative 1.7.1: Continue to leverage technology applications to increase and enhance awareness of
CAT services and to connect riders with CAT services, including enhancing the access to fixed route
through the introduction of mobility -on -demand service to the system.
Initiative 1.7.2: Obtain professional services for a market study and development of marketing
strategies and best practices to increase awareness of CAT, CAT services, CAT image, and increase
Collier County 2021-2030 TransitDeve%pmentP/an 8-3
market share in terms of model split ridership. This effort should leverage use of technology, social
media, traditional media, branding, and develop and provide strategies to attract interest in CAT to
build choice ridership and generally improve the image of CAT as a service.
Initiative 1.7.3: Continue to partner with the Chamber of Commerce to develop and disseminate
information and materials to businesses, residents, visitors, about the value of CAT services, the
benefits of riding CAT, and information about how to access and use CAT services.
Initiative 1.7.4: Provide travel training for persons interested in using the CAT system.
Initiative 1.7.5: Conduct outreach activities at community events, schools, and other organizations to
teach students and the public how to use CAT and the benefits of CAT services.
Initiative 1.7.6: Garner relationships with local media and news outlets to keep the community aware
and involved.
Goal 2: Increase the resiliency of Collier County, protecting our man-made and natural
resources, by providing attractive and convenient mobility alternatives that will reduce
adverse carbon and environmental impacts within our communities.
Objective 2. 1: Provide services and programs to reduce vehicle miles traveled within Collier
County.
Initiative 2.1.1: Coordinate with FDOT Commuter Services to enhance and expand carpool and vanpool
strategies and services to connect workforce communities with employment locations within the
service area; implement recommendations from current park -and -ride study as funding is available.
Initiative 2.1.2: Coordinate with the Naples Pathway Coalition, the MPO Pathways Advisory Committee,
and local non-profit and/or for -profit groups to expand the use of bicycles as a commute and mobility
option, including bicycle share programs.
Initiative 2.1.3: Coordinate with Collier County Driver License and Motor Vehicle Service Centers to
promote CAT fixed -route services to persons unable to obtain a driver's license or with an unsafe and/or
inoperable vehicle.
Initiative 2.1.4: Broadcast CAT television commercials, radio advertisements, digital advertisements,
and social media advertising, monitor ridership vis-a-vis marketing and advertising efforts to determine
ridership increases attributable to marketing efforts.
Initiative 2.1.5: Develop partnerships with employers and major activity centers (educational,
government, healthcare, retail, residential, commercial) to provide education and awareness of CAT
services and benefits, and incentives to use CAT services rather than drive.
Objective 2.2. Design mobility services to reduce environmental impacts.
Initiative 2.2.1: Transition fleet to alternative fuels vehicles.
Collier County 2021-2030 Transit Development Plan 8-4
Initiative 2.2.2: Transition to smaller cleaner vehicles and match service delivery to demand by time of
day using a mobility on demand strategy where and when service area and demand characteristics
warrant; this may include converting low productivity fixed -route service to mobility on demand and/or
transitioning fixed -route to mobility on demand at certain times of the day.
Objective 2.3. Improve resiliency for extreme weather events and changing en vironment.
Initiative 2.3.1: Use electric vehicles as back-up power for emergency facilities.
Initiative 2.3.1: Explore solar powered canopies to energize the maintenance building and buses and
provide shade.
Goal 3: Build meaningful partnerships that increase awareness and education of and
about mobility options and increase the viability of mobility services to promote livability
and enhance economic and social well-being.
Objective3.1: Develop marketing strategies to increase awareness of CAT services and to
increase ridership.
Initiative 3.1.1: Participate in local job fairs and outreach/partnerships with employers to increase
knowledge about the transit system and to encourage use.
Initiative 3.1.2: Develop marketing materials and programs to demonstrate the value and role of transit
as a mobility option, including benefits accruing to personal finances, access to opportunities, and
reduction of regional carbon emissions.
Initiative 3.1.3: Distribute transit service information and user-friendly brochures to at least 25% of
businesses within 1/4-mile of existing transit routes prior to initiating the next TDP Major Update.
Initiative 3.1.4: Continue the CAT public relations campaign, including television, radio, and social
media advertisements, designed to promote transit ridership and sustainability.
Initiative 3.1.5: Facilitate social media tools and campaigns to promote CAT awareness, services, and
benefits for individuals, businesses, organizations.
Initiative 3.1.6: Conduct an on -going program of outreach and education targeted at governments,
employers, community organizations, community services, healthcare services to build and foster
partnerships to provide, fund, and support mobility services.
Objective 3.2. Focus intergovernmental relationships to improve and expand regional mobility.
Initiative 3.2.1: Continue to coordinate and partner with LeeTran to improve and expand cross -county
mobility services to support workforce travel demand with a focus on commuter express routes,
connecting workers to employment, and provide connections strategically to the transit networks in
Lee and Collier counties to facilitate access to key activity centers.
Initiative 3.2.2: Coordinate with FDOT Commuter Services to enhance and expand carpool and vanpool
strategies and services to connect workforce communities with employment locations within the
Collier County 2021-2030 Transit Development Plan 8-5
region; identify properties for park -and -ride lots in areas with high mobility demand as funding is
available.
Goal 4: Coordinate the development and provision of mobility services with local,
regional, state planning efforts and through public and private partnerships.
Objective 4.1: Coordinate integrated land use and transportation planning efforts to incorporate
transit needs into the development review and approval process.
Initiative 4.1.1: Work with Collier County to implement recommendations listed in the Collier County
Transit Impact Analysis.
Initiative 4.1.2: Participate in planning and development review meetings to ensure that county and
city policies support transit services and funding needs.
Initiative 4.1.3: Require local governments and FDOT to provide accessible sidewalks, bus stops, and
other bus stop improvements within roadway projects and for all new developments.
Initiative 4.1.4: Make transit and mobility reviews apart of the development and redevelopment review
and approval process within the county and cities. Require the development community, as part of the
development review and approval process, to follow guidelines on bus stop siting and design, land use,
and roadway design factors that affect transit design; and to coordinate with CAT for transit services
during the development process. Include CAT as a reviewing agency within the development review
and approval process. Consider adding a transit component to traffic impact studies.
Initiative 4.1.5: Meet quarterly with staff from the Collier County Transportation Engineering and
Planning departments to identify upcoming utilities, roadway, and /or stormwater projects, planning
studies, and site developments that will affect the provision of transit services.
Goal 5: Use technologies and innovations in service delivery to improve productivity,
efficiency, reliability, and cost-effectiveness of mobility services and operations.
Objective 5.1: Explore, monitor, test, and deploy technology applications to enhance mobility
services, increase awareness of CA Tservices, and ease of access to CATservices.
Initiative 5.1.1: Improve customer information systems, including website and through directly curated
and through available mobile applications, to enhance availability of and access to CAT service
information and trip planning, to support increased ridership.
Initiative 5.1.2: Explore and acquire cloud -based Software as a Service (SaaS) and/or Mobility as a
Service (MaaS) functionalities to support mobility on demand services, directly operated and/or
operated through contract or partnership, to serve general public and augment or replace ADA
paratransit services where and when warranted based on costs, productivity, and service quality.
Initiative 5.1.4: Explore use of account -based payment systems to reload smart cards and other fare
media as part of a SaaS or MaaS platform and to facilitate compatible fare policy and fare technology
with LeeTran.
Collier County 2021-2030 Transit Development Plan 8-6
Initiative 5.1.5: Explore technology to allow merchants and employers to reduce fares for patrons and
employees using smart cards and/or mobile pay applications.
Goal 6: Monitor and improve mobility service quality and service standards.
Objective 6.1: Develop ongoing processes to measure and monitor service quality.
Initiative 6.1.1: Use a Route Monitoring System to examine fixed -route services on an annual basis and
make revisions to low -performing services as needed, including transitioning to mobility on demand
solutions where and when warranted.
Initiative 6.1.2: Conduct a survey at least every two years to obtain passenger information including
user demographics, travel behavior characteristics, transfer activity, and user satisfaction.
Initiative 6.1.3: Maintain an ongoing public involvement process to solicit and assess input through
online reviews, calls/comments cards, discussion groups, surveys, and CAT booths at community
events.
Initiative 6.1.4: Maintain an on -going process for operators to communicate transit service comments
and suggestions to identify passenger needs and improve services and service performance; comments
to be reviewed monthly by service planning and operations.
Initiative 6.1.5: Manage the CAT fleet of fixed -route vehicles to maintain an average fleet age of less
than seven years as funding permits.
Initiative 6.1.6: Maintain an on -going process for operators to communicate potential vehicle
maintenance problems to be logged with the preventative maintenance program to identify and
investigate problems early.
Goal 7: Maximize the use of all funding sources available, including through partnerships
with businesses, employers, and other institutions to increase and improve access to
mobility services and mobility for workers, residents, visitors.
Objective 7.1: Increase and expand revenue sources.
Initiative 7.1.1: Explore opportunities for generating advertising revenue on and inside the buses.
Initiative 7.1.2: Educate the general public and local decision -makers on the importance of public
transportation and the need for financial support.
Initiative 7.1.3: Submit grant applications available through Federal, State, local, and private sources.
Initiative 7.1.4: Annually seek to identify and obtain available alternative revenue sources for the
provision of new and improved transit services.
Initiative 7.1.5: Serve on and coordinate with the Collier County Tourist Development Council (TDC)
and to explore the potential for using tourist development tax revenue to expand and improve transit
Collier County 2021-2030 Transit Development Plan 8-7
service for Collier County's tourists and visitors, help enhance awareness of CAT services, develop
private -public partnerships to design and fund transit services that serve visitors and employees.
Initiative 7.1.6: Explore opportunities to leverage and enhance share of funding from existing taxes and
fees to be assigned to transit. Explore means to secure impact fees, development fees, and new taxes
to be secured for supporting transit, maintenance and expansion of transit services.
Initiative 7.1.7: Use a 501(c)(3) that allows persons to donate funds to CAT for the purpose of "adopting
a shelter" or "adopting a rider."
Collier County 2021-2030 TransitDeve%pmentP/an 8-8