Agenda 02/08/2022 Item #16F 2 (Modification to Grant Application for C-2 for Category B Marketing and Promotion Grants)16. F.2
02/08/2022
EXECUTIVE SUMMARY
Recommendation to approve proposed modifications to the allowable uses within the Grants
Application Guidelines for C-2 Non -County Owned Museums as well as for Category B Marketing
and Promotion Grants by adding an additional allowable use that includes funding consideration
for an exhibit or activity and related promotion/marketing that will be showcased at an event or
location whose primary purpose is the promotion of tourism.
OBJECTIVE: Approve the addition of an allowable use within the grant guidelines that would provide
funding consideration for an exhibit or activity and related promotion/marketing that will be showcased at
an event or location whose primary purpose is the promotion of tourism.
CONSIDERATIONS: The recommendation to modify the existing allowable uses is to provide
additional opportunity for applicants. The intent is to include a new allowable use and to adopt a
definition of Museum which may broaden the scope of qualified applicants. The recommendation is to
modify the existing uses to consider events or activities that would be showcased at an event or location
whose primary purpose is the promotion of tourism. Such participation is intended to increase and expand
the breadth and depth of the existing event, elevate the appeal of the event and bring additional
overnight visitors to the destination.
Definition of museum: (1) A museum is a building or institution that care for and displays a collection of
artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums
make these items available for public viewing through exhibits that may be permanent or temporary. (2)
A museum is a non-profit, permanent institution in the service of society and its development, open to the
public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible
heritage of humanity and its environment for the purposes of education, study and enjoyment.
Each application will be reviewed individually to confirm that the proposed entity and use meets the
Grant Guidelines for allowable uses. The proposed modification is to add #4 within the following
Allowable Uses:
Allowable uses for C-2 Non -County Owned Museums:
The following are examples of how Tourist Development Funds may be used by non -County
owned and operated museums to promote tourism to Collier County. Required Endings:
qualifies as museum and promotes tourism.
Advertising and promotional expenses in conjunction with an activity or event or
promotion to increase the number of overnight visitors to Collier County. Examples are:
printing and distribution of promotional pieces prior to the event or exhibit including
creative design, printing, copying, ad placement cost and distribution of direct mail, email
and social media.
2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's
website to increase participation, attendance and awareness of the event and
to generate hotel room nights and spending throughout the County.
3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons
to visit the museum or extend a visitor's stays and spending in Collier County.
#4 Funding for an exhibit or activity and related promotion/marketing that will be
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16. F.2
02/08/2022
showcased at an event or location whose primary purpose is the promotion of tourism.
For example, cultural arts exhibit presented by local non-profit or non -County owned
museum at a two-day festival which festival (and exhibit) is promoted with out -of -County
marketing to bring overnight visitation to Collier County. The exhibit or activity will
create new reasons to visit the festival or extend a visitor's stay in the destination.
Allowable uses for Category B Marketing and Promotion
1. Advertising and promotional campaigns supporting events or marketing projects in media such as
broadcast, web and regional print and distribution and must be placed in media that runs outside
Collier County. Out of County distribution of promotional materials is encouraged to promote
overnight visitor stays in Collier County paid lodging. Required finding promotes tourism.
2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost
and distribution of direct mail.
3. Web site development or enhancement to promote the event with links to the CVB website to
increase participation, attendance and awareness of the event and to generate hotel room nights and
spending throughout the County.
#4 Funding for an exhibit or activity and related promotion/marketing that will be
showcased at an event or location whose primary purpose is the promotion of tourism.
For example, cultural arts exhibit presented by local non-profit or non -County owned
museum at a two-day festival which festival (and exhibit) is promoted with out -of -County
marketing to bring overnight visitation to Collier County. The exhibit or activity will
create new reasons to visit the festival or extend a visitor's stay in the destination.
FISCAL IMPACT: Funding for C-2 Non -County Owned Museum and Category B Marketing and
Promotion Grants is budgeted annually within TDC Non -County Museum Fund (193) and TDC Tourism
Promotion Fund (184).
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item (7-0) at the January 24, 2022 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve proposed modifications to the allowable uses within the Grants
Application Guidelines for C-2 Non -County Owned Museums as well as for Category B Marketing and
Promotion Grants by adding an additional that includes funding consideration for an exhibit or activity
and related promotion/marketing that will be showcased at an event or location whose primary purpose is
the promotion of tourism.
Prepared by: Paul Beirnes, Tourism Director
ATTACHMENT(S)
1. Grant Guidelines modification (PPTX)
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16. F.2
02/08/2022
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.17.2
Doe ID: 21149
Item Summary: Recommendation to approve proposed modifications to the allowable uses within
the Grants Application Guidelines for C-2 Non -County Owned Museums as well as for Category B
Marketing and Promotion Grants by adding an additional allowable use that includes funding
consideration for an exhibit or activity and related promotion/marketing that will be showcased at an
event or location whose primary purpose is the promotion of tourism.
Meeting Date: 02/08/2022
Prepared by:
Title: Administrative Assistant — Tourism
Name: Jennifer Leslie
01/25/2022 9:06 AM
Submitted by:
Title: Division Director — Tourism
Name: Paul Beirnes
01/25/2022 9:06 AM
Approved By:
Review:
Corporate Business Operations
Jennifer Reynolds
Stage 1 Review
Tourism
Kelly Green
Stage 1 Review
Tourism
Paul Beirnes
Director Completed
County Attorney's Office
Colleen Greene
Level 2 Attorney Review
Office of Management and Budget
Debra Windsor
Level 3 OMB Gatekeeper Review
Growth Management Operations Support
Christopher Johnson
County Attorney's Office
Jeffrey A. Klatzkow Level 3 County Attorney's Office Review
County Manager's Office
Amy Patterson
Level 4 County Manager Review
Board of County Commissioners
Geoffrey Willig
Meeting Pending
Completed 01/25/2022 9:19 AM
Completed 01/25/2022 11:38 AM
01/25/2022 1:39 PM
Completed 01/28/2022 2:50 PM
Completed 01/28/2022 2:53 PM
Additional Reviewer Completed
Completed 01/31/2022 10:48 AM
Completed 02/02/2022 1:28 PM
02/08/2022 9:00 AM
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