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TDC Agenda 01/24/2022 Joint BCC MeetingCOLLIER COUNTY Board of County Commissioners & Tourist Development Council JOINT MEETING AGENDA January 24, 2022 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Collier County Board of County Commissioners Commissioner William L. McDaniel, Jr., District 5; — Chair Commissioner Rick LoCastro, District 1; — Vice Chair Commissioner Andy Solis, District 2 Commissioner Burt Saunders, District 3 Commissioner Penny Taylor, District 4; Tourist Development Council Commissioner Andy Solis, Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252- 4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. January 2022 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. November 22, 2021 TDC Meeting Minutes Presentations A. Collier County Parks and Recreation Beach Park Update (Melissa Hennig, Region 1 Manager, Parks and Recreation Division) Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division New Business A. Recommendation to approve proposed modifications to the allowable uses within the Grants Application Guidelines for C-2 Non -County Owned Museums as well as for Category B Marketing and Promotion Grants by adding an additional allowable use that includes funding consideration for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. B. Recommendation to approve an increase the Tourist Development Tax Grant Applications funding amount for FY'23 Non -County Owned/Operated Museums (formerly Category C- 2) in the amount of $250,000 with a budget amendment from Grants Reserves for a one- time increase in order to encourage support of a FY'23 Hispanic Arts and Cultural festival and make a finding that these expenditures promote tourism. Collier County Tourist Development Council Page 2 Printed 112012022 January 2022 C. Recommendation to approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for calculation of debris removal from Collier Creek due to Hurricane Irma under Contract No. 18-7432-CZ for time and material not to exceed $4,993.00 from Fund 195 and make a finding that this item promotes tourism. D. Recommendation to approve a Collier County Tourist Development Council (TDC) Category "A" Grant Application for Beach Park Facilities at Clam Pass Park for Fiscal Year 2022 in the total amount of $55,000 and to make the finding that the expenditure promotes tourism. (Melissa Hennig, Region 1 Manager, Parks and Recreation Division) 8. Old Business 9. Marketing Partner Reports A. Part 1 1. Marketing Partner Report Part 1 B. Part 2 1. Marketing Partner Report Part 2 C. Mid year strategic initiatives 10. Council Member Discussion 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - February 28, 2022 14. Adjournment Collier County Tourist Development Council Page 3 Printed 112012022 4.B.1 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Item Summary: November 22, 2021 TDC Meeting Minutes Meeting Date: 01/24/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/11/2022 12:21 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/11/2022 12:21 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Kelly Green Stage 1 Review Paul Beirnes Director Completed Geoffrey Willig Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/11/2022 12:22 PM Completed 01/11/2022 1:14 PM Completed 01/13/2022 3:17 PM 01/13/2022 5:10 PM Completed 01/20/2022 9:52 AM Completed 01/20/2022 10:21 AM 01/24/2022 9:00 AM Packet Pg. 4 4.B.1.a November 22, 2021 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING NAPLES, FLORIDA, November 22, 2021 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis (via Zoom) Vice Chairman: Clark Hill Amanda Cox Susan Becker Kathleen Brock (Excused) Ed (Ski) Olesky Michael McCabe Jared Grifoni (via Zoom) Nancy Kerns ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Nikki King, Sports Marketing Manager, Collier County Tourism Buzzy Ford, Digital & Social Media Coordinator, County Tourism Melissa Hennig, Reg'1 Mgr., Beach & Water, Parks & Recreation Dept. Amanda Townsend, Director, Collier County Museums Josh Hammond, Manager, County Technical Systems Operations Kristen Murphy, VP, Acct. Services, Paradise Advertising & Marketing Amber de Lisser, Account Director, Paradise Advertising & Marketing Michelle Kelly, Lou Hammond Group (via Zoom) Phillip Downs, Senior Partner, Downs & St. Germain Research Group Joseph St. Germain, President, Downs & St. Germain Research Group 1 Packet Pg. 5 4.B.1.a November 22, 2021 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order — Mr. Hill Mr. Hill called the meeting to order at 9:04 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum was established by those members present in the board room. Mr. Hill moved to allow Commissioner Solis and Mr. Grifoni to participate in the meeting via Zoom. Second by Ms. Cox. Carried unanimously 6-0; Commissioner Solis and Mr. Grifoni abstained. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Ms. Becker moved to approve the agenda. Second by Ms. Cox. Carried unanimously, 8-0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting October 25, 2021 Ms. Becker moved to approve the minutes of the October 25, 2021, meeting, as presented. Second by Ms. Kerns. Carried unanimously, 8-0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming February 2022 Naples Pickleball Center Championships up to $7,500 and make a finding that this expenditure promotes tourism. (Nikki King, Collier County 2 Packet Pg. 6 4.B.1.a November 22, 2021 Sports Marketing Manager) Ms. King reported that: • Naples Pickleball Center LLC, the new concessionaire for the East Naples Community Park, has taken over from Pickleball For All Corp. and will put on an event, Naples Pickleball Center Championship, from February 3-6, 2022. • The past event, Southern Tropics Showcase, was put on over two event dates, but next year's championship will be combined into one event, Naples Pickleball Center's first 2022 event. • Based on the Southern Tropics Showcase, the championship is expected to attract 625 participants, generate 500 room nights within the County, $479,125 in direct -visitor spending and TDT revenue of $7,721. Mr. Kerns made a motion to approve the use of up to $7,500 in Tourist Development Tax Promotion Funds to support the upcoming February 2022 Naples Pickleball Center Championships and to make a finding that this expenditure promotes tourism. Second by Mr. Olesky. Carried unanimously, 8-0. B. Recommendation to approve an expenditure to provide court resurfacing at East Naples Community Park (ENCP) to support tournament activities associated with the U.S. Open Pickleball Championship in the amount of $100,000 and to make a finding that this expenditure promotes tourism, and to authorize the necessary Budget Amendments. (Barry Williams, Director, Parks and Recreation Division) (Moved to the January 24, 2022, TDC meeting) C. Recommendation to approve five (5) Collier County Tourist Development Council (TDC) Category "A" Grant Applications for Beach Park Facilities for Fiscal Year 2022 in the total amount of $710,000 and to make the finding that the expenditures promote tourism. (Melissa Hennig, Region 1 Manager, Parks & Recreation Division) Ms. Hennig was seeking five funding grants and reported that: • Vanderbilt Beach Garage Elevator Refurbishment and Upgrade, $75,000. This involves a complete refurbishment of the elevator. Kone U.S., the county's elevator contractor, has received multiple calls for repairs due to the marine environment and reported that this elevator receives more calls out of any county elevator, so it recommends this refurbishment and upgrades. Vanderbilt Beach Restroom Renovation, $250,000. This is the older restroom. Originally, the county looked at the roof and then realized that if the roof is compromised and the envelope around it is compromised, it would possibly lead to complete structural renovations. Beach Park Lightning Detection Systems, $100,000. These systems alert the public to lighting in the area and they're installed in many county parks. Detection systems would be adding at Barefoot Beach, Vanderbilt Beach and Clam Pass. The request is due to the many lightning strikes last summer. Barefoot Beach Roof Replacement, $85,000. There is a hole that was repaired, but there are larger issues, and the entire roof needs to be replaced. The amount requested, $85,000, is higher than the estimate the county received and it's to cover unforeseen issues. If the entire amount isn't spent, the remainder would be returned. 3 Packet Pg. 7 4.B.1.a November 22, 2021 FY22 Beach Park Facility Capital Maintenance Program, $200,000. This would be for issues that come up during season that require immediate repair but are over some thresholds that can be handled under the Capital Budget, such as roof repairs, painting and replacing signage. The PARAB (Parks & Recreation Advisory Board) unanimously approved these funding requests at its November 17, 2021, meeting. A discussion ensued after the presentation: • Ms. Cox asked to clarify whether the requested funds would be accessed after existing Capital Fund expenditures are utilized in full and if this was above and beyond the existing budget. • Mr. Hammond said the county has existing, discrete, projects funded, such as the trellis at the Vanderbilt Beach parking garage. This is more for smaller projects, a lot of which the county is trying to do inhouse. The BCC and our department head have asked us to ramp up the work we're doing at our beach facilities. This would help us get to smaller items more quickly, such as an issue in a restroom or roofing issues. These would not rise to something that would be brought before the TDC, but cumulatively add up and negatively impact other aspects of the park's Capital Budget. All the expenditures would be documented, in case the TDC would like to review them. • Mr. Olesky asked for a progress report in a month; Mr. Hammond said that will be provided. • Mr. Hill noted that obviously not enough funds were allocated in the budget and said maintenance items are critically important for the county's parks, visitors and residents. He questioned whether $200,000 is enough • Mr. Hammond said this is the first year the county would be trying this program and, ideally, it's usually done as an annual request, so this will help better forecast future years. • Mr. McCabe asked if there was a line item in the typical budget for maintenance projects. • Mr. Hammond said the larger projects at beach facilities are generally funded through tourism - tax dollars but there hasn't been a dedicated beach park facility "catch-all" budget to handle smaller requests, which are typically handled through the general ad valorem funding. It's something the county is looking at for future years. The county has really ramped up its preventive and predictive maintenance schedules to raise the level of service across all parks sites and this is the first step in establishing something regular and routine. He said they do have a regular maintenance budget for smaller projects done inhouse, such as a light out or a sink that needs to be repaired. • Mr. McCabe asked where the tipping point was between normal county maintenance projects and what should be something the TDC would look at. • Mr. Hammond said that will be known after the progress report is completed. Mr. Olesky made a motion to approve the five TDC Category "A" Grant Applications for Beach Park Facilities for FY Year 2022 in the total amount of $710,000 and to find that the expenditures promote tourism. Second by Mr. Kerns. Carried unanimously, 8-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR S Packet Pg. 8 4.B.1.a November 22, 2021 Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on the above digital link to the County Website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group — Phillip Downs and Joseph St. Germain "Collier County Tourism Research — October 2021 Visitor Tracking and Economic Impact Study" A discussion ensued after the presentation: • Mr. McCabe asked about attracting millennials, which total about 40%, and whether it would take a different advertising approach to pull them in. Do you have recommendations on that, and should we be adjusting the mix? • Mr. Downs said they'd leave that to the county's marketing team. He said his firm works with the marketing firms. • Mr. McCabe asked about the 8.7 ranking, which the report branded "good, but not great." • Mr. Downs said it was a pretty good ranking, but not an A and that's because it's hard for upscale destinations to break into a 9 and above ranking. Visitors question how much value they got for their money when they're spending a lot and if the county knocked it out of the park. • Mr. St. Germain said it's useful now, but they'd be getting comparative data, as well. • Ms. Cox asked about visitor origins and Florida's higher than normal dip. Are we able to lining up 2019, 2020 and 2021 simultaneously up to determine if in the past 18 months to two years we had international visitors who may have been Hawaiian, cruise, etc., and which tourists would stick around and which might return to their usual destinations once there were other options, it might be interesting to take a look at that. • Mr. St. Germain said that was a good idea and that was something that would change once they moved forward. We want to make sure you're getting what you need. If the TDC and team thought it was useful, his firm could look into it moving forward. • Ms. Cox asked about capturing revenge travel/revenge spending and how the county could capture the largest share of spending. The county is spending a lot of time looking at TRevPAR, total revenue per available room, as opposed to just room revenue per available room, such as restaurants, golf, and other things. She wondered if total impact was on a destination level. • Mr. Downs said they would be looking at that and providing a report. • Ms. Becker questioned how the firm got its opinions for research on why visitors traveled here, what they did here, and asked if the interviews were face-to-face. • Mr. St. Germain said they're conducting mostly "intercept interviews" at large places visitors might be but will be adding tourist attraction areas and hoteliers. They also conduct a small percentage of online interviews in case some areas are missed. In addition to hotels and airports, they plan to be at events moving forward to get a representative sample. They're conducting about 100 surveys monthly and expect almost 2,500 per year. • Mr. Hill questioned why Smith Travel wasn't included. • Mr. Downs said they wanted to focus on other sources, but it will be included next time. • Mr. Hill asked about short-term rentals and how they were calculated. 5 Packet Pg. 9 4.B.1.a November 22, 2021 • Mr. St. Germain said they were tallying licensed transient units, combined hotels and vacation rentals, and they will again add the STR (Smith Travel Research) reports. • Mr. Hill noted that it was strictly licensed lodging and noted they estimated there were more short-term rentals available than licensed rentals indicate. • Mr. Downs said the goal is to bring it all in to calculate metrics, but it's been a difficult side to track — not as easy to track as hotels. They are looking at several data options. He noted STR/Smith Travel has been at it a long time. • Mr. Hill said vacation rentals may be easier to track once the required property rental registration law takes effect on January Yd. He said it wasn't surprising that Collier was seeing more first-time visitors because most people fly here from international and domestic destinations. Without flights, he wondered how that influenced repeat business. • Mr. Beirnes noted there was a lot of good information. Anecdotally, since borders opened up November Wh, there are more international travelers. He said Kathleen Brock reported that Everglades City was very busy and was seeing many Norwegian travelers arriving who reported that their flights were jam-packed. He noted that after 18-19 months of lockdown, many people haven't taken vacations from work, so they would lose those days if they didn't use them by the end of the calendar year. He expected a lot of last-minute bookings in December and noted that visitation occupancy did spike in Smith Travel reports. He expected that interviewing visitors at special events at the county's sports complex will bring in more useful information, such as whether they were staying on or just coming for the event. B. Paradise Advertising — Amber de Lisser "Advertising Report — FY 2022 " C. Lou Hammond Group — Michelle Kelly "National Public Relations Update — TDC Meeting — Services Conducted in October 2021 " A discussion ensued after the presentation: • Mr. Hill said it was interesting how in sync the PR and marketing efforts are. • Ms. Kelly attributed that to Amber and the Paradise team and said it would continue under Beirnes' leadership. • Mr. Beirnes said that synergy would continue because TV, PR and marketing efforts all need to have the same cohesive message that considers the customer journey, the mindset of travelers, the barriers and opportunities. He said all partners will be considering those factors. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes "Tourist Tax Collections" E. County Museums —Amanda Townsend "Collier County Museums " 10. Council Member Discussion Mr. McCabe, reiterated Mr. Beirnes' remark about what a difference a year makes and noted that there was a record -setting "slow" season that never slowed, which makes business owners cautiously optimistic about what high season will bring. He said the city is in the midst of designing how to take C Packet Pg. 10 4.B.1.a November 22, 2021 the section from U.S. 41 from Goodlette Frank Road to Fifth Avenue to create a new commercial district. He noted that the city hired DPZ CoDesign, the same firm Naples hired in in 1997 to revitalize Fifth Avenue South. He said they're looking forward to developing a new area that will be a draw. Ms. Becker said she'd received a call about a possible error or misleading wording on the Paradise Coast website about the tree -lighting ceremony on Third Street with Santa. She said the tree lighting is November 22nd, tonight, not tomorrow night, but a restaurateur said he'd received reservations from patrons who thought it was tomorrow night; Mr. Beirnes said he and Mr. Ford would look into it. Commissioner Solis said the TDC will monitor how the short-term ordinance affects numbers, noting there may be changes that are needed, but it was the best that could be done given the situation. Mr. Beirnes said there will be no meeting in December, but monthly reports will be sent out. Commissioner Solis said they'd finalized the agreement with the new manager for Paradise Sports Complex. He asked them to reach out to the TDC and FRLA and to keep them involved and they've committed to do that. He said it was important to improve communication. He wants them to make a presentation in early 2022 on how they plan to take care of issues the county had with prior management. He also wanted to ensure that the TDC still wanted the BCC to attend its January or February meeting. Ms. Cox and Mr. Hill agreed the BCC should attend a meeting. Mr. Beirnes noted the new management takes over this week. 11.Tourism Staff Reports A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location — 9:00 a.m. Jan. 24, 2022 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 7 Packet Pg. 11 4.B.1.a November 22, 2021 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:35 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Andy Solis These minutes were approved by the Council on as presented or as amended Packet Pg. 12 5.A 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: Collier County Parks and Recreation Beach Park Update (Melissa Hennig, Region 1 Manager, Parks and Recreation Division) Meeting Date: 01/24/2022 Prepared by: Title: — Public Services Department Name: Todd Henry 01/10/2022 2:16 PM Submitted by: Title: Department Head — Public Services Department Name: Dan Rodriguez 01/10/2022 2:16 PM Approved By: Review: Tourism Public Services Department Operations & Veteran Services Parks & Recreation Public Services Department Tourism County Manager's Office County Attorney's Office Tourist Development Council Paul Beirnes Tourism Division Melissa Hennig Additional Reviewer Kimberley Grant Additional Reviewer Barry Williams Additional Reviewer Dan Rodriguez Additional Reviewer Paul Beirnes Director Completed Geoffrey Willig Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/10/2022 3:12 PM Completed 01/10/2022 4:35 PM Completed 01/13/2022 9:27 AM Completed 01/20/2022 8:51 AM Completed 01/20/2022 9:03 AM 01/20/2022 9:44 AM Completed 01/20/2022 10:04 AM Completed 01/20/2022 10:21 AM 01/24/2022 9:00 AM Packet Pg. 13 O 4—j .��/� V1 •1�1 y.� N 00 �� LOV 9 0 O O O O Ncq o O O o 0 0 o O o 0 0 c o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0000000 O O, 00 n 10 LO 7 co cq O O SJOINA O O O O O O O O O O O O C � 0 N SJOIISIA r-1 N O N O\ O N N O N ■ O N O N A d1 O N ■ 0 9 O O O 00 00 O O O O O O O O O O Ln O N N Ln O Ln r sl) IJ3 (S 43 V! 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OBJECTIVE: Approve the addition of an allowable use within the grant guidelines that would provide funding consideration for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. CONSIDERATIONS: The recommendation to modify the existing allowable uses is to provide additional opportunity for applicants. The intent is to include a new allowable use and to adopt a definition of Museum which may broaden the scope of qualified applicants. The recommendation is to modify the existing uses to consider events or activities that would be showcased at an event or location whose primary purpose is the promotion of tourism. Such participation is intended to increase and expand the breadth and depth of the existing event, elevate the appeal of the event and bring additional overnight visitors to the destination. Definition of museum: (1) A museum is a building or institution that care for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. (2) A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. Each application will be reviewed individually to confirm that the proposed entity and use meets the Grant Guidelines for allowable uses. The proposed modification is to add 94 within the following Allowable Uses: Allowable uses for C-2 Non -County Owned Museums: The following are examples of how Tourist Development Funds may be used by non -County owned and operated museums to promote tourism to Collier County. Required findings: qualifies as museum and promotes tourism. Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail, email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor's stays and spending in Collier County. Packet Pg. 33 7.A 01/24/2022 #4 Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. For example, cultural arts exhibit presented by local non-profit or non -County owned museum at a two-day festival which festival (and exhibit) is promoted with out -of -County marketing to bring overnight visitation to Collier County. The exhibit or activity will create new reasons to visit the festival or extend a visitor's stay in the destination. Allowable uses for Category B Marketing and Promotion 1. Advertising and promotional campaigns supporting events or marketing projects in media such as broadcast, web and regional print and distribution and must be placed in media that runs outside Collier County. Out of County distribution of promotional materials is encouraged to promote overnight visitor stays in Collier County paid lodging. Required finding promotes tourism. 2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost and distribution of direct mail. 3. Web site development or enhancement to promote the event with links to the CVB website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. #4 Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. For example, cultural arts exhibit presented by local non-profit or non -County owned museum at a two-day festival which festival (and exhibit) is promoted with out -of -County marketing to bring overnight visitation to Collier County. The exhibit or activity will create new reasons to visit the festival or extend a visitor's stay in the destination. FISCAL IMPACT: No impact ADVISORY BOARD RECOMMENDATION: This item will be reviewed by the Tourist Development Council on January 24, 2022. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve proposed modifications to -the allowable uses within the Grants Application Guidelines for C-2 Non -County Owned Museums as well as for Category B Marketing and Promotion Grants by adding an additional that includes funding consideration for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. Prepared by: Paul Beimes, Tourism Director Attachment: Proposed Allowable Guidelines Packet Pg. 34 7.A 01/24/2022 ATTACHMENT(S) 1. Museum allowable uses (PDF) 2. Marketing Allowable uses (PDF) Packet Pg. 35 7.A 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 21105 Item Summary: Recommendation to approve proposed modifications to the allowable uses within the Grants Application Guidelines for C-2 Non -County Owned Museums as well as for Category B Marketing and Promotion Grants by adding an additional allowable use that includes funding consideration for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. Meeting Date: 01/24/2022 Prepared by: Title: Administrative Assistant Tourism Name: Jennifer Leslie 01/18/2022 9:23 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/18/2022 9:23 AM Approved By: Review: Tourism Tourism Corporate Business Operations Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Kelly Green Stage 1 Review Jennifer Reynolds Stage 1 Review Paul Beirnes Director Completed Geoffrey Willig Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/18/2022 9:23 AM Completed 01/18/2022 11:48 AM Completed 01/18/2022 1:44 PM 01/18/2022 3:36 PM Completed 01/20/2022 10:26 AM Completed 01/20/2022 10:27 AM 01/24/2022 9:00 AM Packet Pg. 36 7.A.a ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non -County owned and operated museums to promote tourism to Collier County. 1. Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail, email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor's stays and spending in Collier County. NON -ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Projects restricted to private or exclusive participation. 3. Private entertainment, food, and beverages and lodging. 4. Legal, medical, engineering, accounting, auditing, or feasibility study fees. 5. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 6. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the project period. 9. Advertising and promotional materials distributed at the museum after the event. 10. Payments for services or goods purchased for previous or other events. 11. Capital or infrastructure projects. 12. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 2 Packet Pg. 37 7.A.b ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: Category `B" Tourist Tax Grant funding is available for the following types of uses. Advertising and promotional campaigns supporting events or marketing projects in media such as broadcast, web and regional print and distribution and must be placed in media that runs outside Collier County. Out of County distribution of promotional materials is encouraged to promote overnight visitor stays in Collier County paid lodging. 2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost and distribution of direct mail. 3. Web site development or enhancement to promote the event with links to the CVB website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. NON -ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: Prize money, scholarships, awards, plaques, or certificates. 2. Staff or contest judges travel. Projects restricted to private or exclusive participation. 4. Private entertainment, food, and beverages and lodging. 5. Legal, medical, engineering, accounting, auditing, or feasibility study expenses or fees. 6. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 7. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 8. Interest or reduction of deficits and loans. 9. Expenses incurred or obligated prior to or after the project period. 10. Advertising and promotional materials distributed after the event. 11. Payments for services or goods purchased for previous or other events. 12. Capital or infrastructure projects. 13. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 14. Advance deposits on any expenditure. 2 Packet Pg. 38 7.A.b MARKETING GRANT CATEGORIES/GUIDELINES Priority for grant funding will be given to events held or marketing run during our destination's shoulder and slow season (May- November). Events must have the ability to attract overnight visitors to Collier County. I Major Events: Staged in the County that will attract large numbers of overnight visitors from outside the County. Examples are multiple -day art, food and entertainment festivals. II First Time Events: These include newly created events, or ones that have little history. Subsequent year funding will be determined by results of the first or subsequent year room night production resulting from the event. III Arts & Cultural Events: Two or more -day events that can bring significant number of out of area visitors to Collier County using the same guidelines as events listed above. IV Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism business that further the mission of the TDC and the CVB and do not meet the guidelines for a Category C-2 Museum grant. Examples would be production of brochures, maps, documentaries, special package promotions and facility marketing programs. 3 Packet Pg. 39 01/24/2022 7.B EXECUTIVE SUMMARY Recommendation to approve an increase for the Tourist Development Tax Grant Applications funding amount for FY'23 Non -County Owned/Operated Museums (formerly Category C-2) in the amount of $250,000 with a budget amendment from Grants Reserves for a one-time increase in order to encourage support of a FY'23 Hispanic Arts and Cultural festival and make a finding that these expenditures promote tourism. OBJECTIVE: Approve the incremental one-time funding increase of grant agreements for Tourist Development Tax Non -County Museum Grant applicants for FY'23 in the amount of $250,000. CONSIDERATIONS: In the Fall of 2021 it was determined that The Naples Botanical Garden and the Naples Zoo were considering the introduction of a number of Hispanic Cultural and Arts exhibits during FY'23. The broader Collier County Arts & Cultural community has partnered in support of such a festival and willingness to work in synergy to extend the reach and presence of these celebrated exhibits across the region in order to elevate the breadth, depth and appeal of the collective festival in order to attract and appeal tourism to the region. In order to encourage and incentivize a collective festival in the destination the intent is to increase the available funds via a one-time incremental increase within the Non -County Owned/Operated Museums Grants budget by accessing and reallocating a total of $250,000 from the existing Non -County Owned/Operated Museums Grants reserves (Fund 193 - Carry Forward Reserves) that currently exists in the amount of $1,058,200. The incremental increase in available funding within the Non -County Owned/Operated Museums Grants budget is intended to increase the available funds available for this collective festival initiative while still providing an appropriate level of funding available for the consideration of other non -festival related Grant proposals during FY'23. FISCAL IMPACT: Funding for Non -County Museums in the amount of $600,000 is included in the FY'22 Tourism Division's budget. The approval to reallocate $250,000 currently held within Non -County Owned/Operated Museums Grants reserves would increase the available funding level to a one-time level of $850,000 for Grant Proposals in FY'23. ADVISORY BOARD RECOMMENDATION: This item will be presented to the TDC for a recommendation on January 24, 2022. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve a budget amendment for Tourist Development Tax Grant Applications funding amount for FY'23 Non -County Owned/Operated Museums (formerly Category C-2) in the amount of $250,000 by accessing and transferring funds currently held within Grants Reserves for a one-time increase in order to encourage support of a FY'23 Hispanic Arts and Cultural festival and make a finding that these expenditures promote tourism. Prepared by: Paul Beirnes, Tourism Director Attachment: FY 23 Hispanic Arts and Culture Overview ATTACHMENT(S) 1. FY23 Hispanic Arts and Culture Overview (PDF) Packet Pg. 40 7.B 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 21116 Item Summary: Recommendation to approve an increase the Tourist Development Tax Grant Applications funding amount for FY'23 Non -County Owned/Operated Museums (formerly Category C- 2) in the amount of $250,000 with a budget amendment from Grants Reserves for a one-time increase in order to encourage support of a FY'23 Hispanic Arts and Cultural festival and make a finding that these expenditures promote tourism. Meeting Date: 01/24/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/18/2022 1:42 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/18/2022 1:42 PM Approved By: Review: Tourism Tourism Corporate Business Operations Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Kelly Green Stage 1 Review Jennifer Reynolds Stage 1 Review Paul Beirnes Director Completed Geoffrey Willig Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/18/2022 1:42 PM Completed 01/18/2022 2:40 PM Completed 01/18/2022 3:09 PM 01/18/2022 3:36 PM Completed 01/20/2022 10:18 AM Completed 01/20/2022 10:24 AM 01/24/2022 9:00 AM Packet Pg. 41 •dolanaa;slanol aseajoul 96 Z) Maln.ianp ain;lna pue s4jy oluedslH £ZAP :;uawyoe;;y _ N jF t+, a 0 1- MIF Q) U N dOIanaa }sianol aseajoul : 96 Z) MOIAJanp ain;lno pue s;ad oiueds'H £ZA=l :;uauayoe44V O 0 N 4-p m X LD O N N i N . — +-+ N N }' 4J > C: N m Q U v > E E — N aJ C6 C6 V) E Q a i 4 U =3 4 m I m a--' - (UU N N N O O N D O 0 to O c6 N O O Q V) U }, }, m -0 U Q cn vO v Q) a-+ J .� N m = m V' to � O � Ln � � � � � O E N m u U � Q • i U 4J O � I N Ln U p 4-1 J N O Ln a m dA c cn � 4- O O rq O Q O 00 N O co N [V 0�> U O Y Ln O aA O O Q }' U N Q Q fB i Q)> a L z� LL o z�' aJ � _ •doIanaa }sianol aseajoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :4u8uay3e44V L CL 0 CAA �--, I LIO _0 O L _0 � N >O c s Q N U c� U 0 7a ru u j " Ul m ru a�—_— v O O O ru � �' +� U 0) ru Ln +� O U f6 cn -P U -0 Ul U Ca .2 -o O v O Q) bn a- J a--) ate., 0 N _0N a-�+ a--j CO — a--� Q W a-+ c� z ca V L>`( O ru am/) bn O a�-j U O c p Ca U CL W O O 4-J O O U _ — — � CL ca m N • `� _ a✓z > �= U •doIanaa }sianol aseajoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :4u8uay3e44V O Ln _ V M c bn ros =3 C: 4-J o o +-j C- � o N - N a r o ro O •� O cm 40 ate-+ a--' U = O � b.0 — N (1) � O cam/) U CAA QJ O >. cn .� O O bb =3 O � OU •� UO Q CAA vim, U °�' U m — O ate--+ OU O c- — .— ro -I--ate-+ U V Ca N to V � � Q =3 X Q Q U fa dOIOAOa;sunol aseaioul : g666Z) nnainaanp ain;ino pue spV oiueds'H £ZAP :4uawy3eUv m v a a� Y C.1 IL N i w N dOIanaa }sianol aseajoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :;uauayoe44V �LL � M N -0 > a C_ � aJ a)t O N n ' W Cj E a }' ,n U w O C: C: to 0 10 r-i � � � E,p � N 0 a-+ J Q_ i 0 1 a-J _ � ( I� Q u ' — fB ate--+ V i _ v 7) L .0 U D ru C :3 r o _i u + + 4-1 > N —caw � 0 i v � O O O O 4� (3) O >0� � � - + ��� V c6 N O co% +�-+ O Z O N N 00 O O c^/), N a) a) a) V N CC� J G c� L.L W >� o 00 z��,a✓� a ,� — N dOIanaa }sianol asea.aoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :;uauayoe44V L— L-- O U/ 0 Q) W O C O O -0 m � U N O (� 0 N m N O O D N C� m E •— M Ln O E w m U 0 �-0 N cn C6 4—J � U LL aA � V' 4-1 M N o m v v m� . 4- � i v U m � VJ (D v N N � a) �3:7 1 l jam.... 40 . :% Ot N dOIanaa }sianol aseajoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :;uauayoe44V N a--+ C� N }' j N N hA n (3 O N L O O E a-=+ o m ) ce u v fV O z � U- N 0-0 L (� O _ U E L Q n� W bA U Q •- > v _� LL ate; •doIanaa }sianol asea.aoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :;uauayoe;;y W U m -dw, W 4 m C: = •O O 00 U N J C � E v O +, 4-1 — Ln v cn N 0 V) N j M ate+ O }' N O a--r UD'N C6 U N O C a--' C> N U O - +' Ln - - X m c� }, X C N O O O _ � N N �O 4-i (o }' b.0_ to 4J U Q c6 i a--+ 0-Ca a-1 C:O 4:31 Cn Z U '� � ru aj pO U O E }' E Z W Sao)Ckce Z 4dtoW I m 0 uO rn a a� Y C.1 a N dOIanaa }sianol aseajoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :;uauayoe44V 0 L U Ca N _0 > C: (3) N � � L cn N Q) i C � 0 i �--+ t ( .. �� 0 a"' atej N �, a--' N a) .- E Q O �--+ a"' 0 UU UU C: Ul W= f6 a--+ ' N b.0 Q cC u 0 U ca (D- cn U U_ v� 0 J N O X C6 QJ U i Q Lf) ' O m bn V) }, V, 4—j ro fu � °�rO U ru n , W -0 U Ca — to a-J a- J � ateJ > moo0ro<u< ate-+ �u a--J U 0 • 0 0 • • 0 dOIOAOa;sunol eseajoul : g666Z) nnainaanp ain;ino pue spV oiueds'H £ZAP :4uawy3eUv N N m n L a a� Y C.1 IL V) 0 V L UEEO � am U � ♦i •dOIOAOa;sianol aseaioul : g666Z) MGIAianp ain;ino pue s;ad oiueds'H £ZAA :4u9wLj3ePv I� v a, Q a •a a •a a ° 0 c a a v a a z v t]A v■ m 2 a, a, 4Q � s � k � a Q � o i •doIanaa }sianol aseajoul : 96 Z) nnainaanp ain;lno pue s;ad oiueds'H £ZA=l :4u8uay3e44V ca L _ of c j tn > •� '� a O N a1 N ) Q N O O O M Q i U O Q p M > 'c Q CL > M o o 3 G • }, .� o o A U m i N f6 Fz co � N � O >" o Q� " O '� E �^ i 1 1� • — y u N r1 m � tw r Q Q) ` V N a • W coif O v�i +j > 0 U do m Q w O •CC O � Q U a1 0 4--J E EOm (bif) E -6 CA w J a•Lo • • • • • • Q � m Z O1/24/2022 7.0 EXECUTIVE SUMMARY Recommendation to approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for calculation of debris removal from Collier Creek due to Hurricane Irma under Contract No. 18-7432-CZ for time and material not to exceed $4,993.00 from Fund 195 and make a finding that this item promotes tourism. OBJECTIVE: To obtain reimbursement from the Federal Emergency Management Agency (FEMA) for the removal of debris from Collier Creek caused by Hurricane Irma in September 2017. CONSIDERATIONS: FEMA initially denied the County's grant reimbursement request due to technical issues related to the application. The issues were primarily due to the methods of calculating the amount of debris removed post -storm compared to pre -storm existing conditions. The County appealed FEMA's denial asking for reconsideration of application with explanations regarding the methods used to calculate the pre- and post -storm volume calculations. FEMA has granted the appeal pending a further refinement of the volume calculations using pre- and post -storm survey information and an allowable channel depth based on the hull depth of the largest vessel using the channel. APTIM Environmental & Infrastructure, LLC will assist the County with calculations to be provided to FEMA. FISCAL IMPACT: Funding for the proposed work order, in the amount of $4,993.00, is available in the Tourist Development Tax Fund (195), Project No. 50154, Hurricane Irma Project. The cost for this work order is eligible for reimbursement from FEMA. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on December 9, 2021 (7-0 vote). This item will be presented to the Tourist Development Committee (TDC) on January 24, 2022 and the Board of County Commissioners (BCC) on February 8, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for calculation of debris removal from Collier Creek due to Hurricane Irma under Contract No. 18-7432-CZ for time and material not to exceed $4,993.00 from Fund 195 and make a finding that this item promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. 11.09.21 - Proposal - APTIM - Collier Creek FEMA (PDF) Packet Pg. 55 7.0 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: TC Doc ID: 20855 Item Summary: Recommendation to approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional engineering services for calculation of debris removal from Collier Creek due to Hurricane Irma under Contract No. 18-7432-CZ for time and material not to exceed $4,993.00 from Fund 195 and make a finding that this item promotes tourism. Meeting Date: 01/24/2022 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 12/15/2021 10:37 AM Submitted by: Title: Director — Capital Project Planning, Impact Fees, and Program Management Name: Matthew McLean 12/15/2021 10:37 AM Approved By: Review: Tourism Michael Cox Tourism Division Completed 01/18/2022 1:34 PM Tourism Paul Beirnes Director Completed 01/18/2022 3:36 PM County Manager's Office Amy Patterson Executive Director Completed 01/18/2022 5:14 PM County Attorney's Office Colleen Greene Attorney Review Completed 01/18/2022 6:20 PM Tourist Development Council Paul Beirnes Meeting Pending 01/24/2022 9:00 AM Packet Pg. 56 7.C.a APTIM November 9, 2021 Valid for 90 Days Andrew Miller Principal Project Manager Collier County Coastal Zone Management 2685 S. Horseshoe Drive, Suite 103 Naples, FL 34104 APTIM 6401 Congress Avenue, Suite 140 Boca Raton, FL 33487 Tel: +1 561 391 8102 Fax: +1 561 391 9116 Re: Consulting Services in Support Collier Creek FEMA Eligibility Analysis Contract 18-7432-CZ Dear Andy: This letter is in response to Collier County's (County) request for a proposal for Aptim Environmental & Infrastructure, LLC (APTIM) to perform consulting engineering tasks under the above referenced contract. The work will support the County with a new request to FEMA to consider the largest keel depth impact on eligible dredge volume within Collier Creek. APTIM will provide the professional services for technical support and review of Collier Creek and preparation of a finding report, as described in this scope of work attached as Exhibit A. Also, included as attachments are the Fee Proposal (Exhibit B) and the Rate Schedule (Exhibit C). We propose to perform these services on a lumps sum basis not to exceed $4993.00. The APTIM Team will perform this work under the terms and conditions of Contract No. 18-7432-CZ dated March 10, 2020 and as amended May 2020 between the County and APTIM. Barring any unforeseen circumstances, all work will be completed within 60 days of receiving the County's Notice to Proceed. This letter is valid for 90 days from the latest date. Sincerely, Nicole S. Sharp, P.E. Coastal Restoration Modeling Program Manager Aptim Environmental Infrastructure, LLC Client Authorized Signature Printed Name Title Packet Pg. 57 O ,> APTIM 06 Exhibit A Scope of Work r N O O r r C N E t V fC a+ Q Packet Pg. 58 7.C.a Scope of Work for Collier Creek FEMA Eligibility Analysis (Hurricane Irma) Collier Creek was impacted by Hurricane Irma on September 10, 2017. The storm currents, surges and waves created by Hurricane Irma caused structural damage to the terminal jetty, the Villa de Marco West seawall at the entrance of Collier Creek and caused infilling of the navigation channel. The infilling shoaled the inlet and created a navigation hazard by the lack of a predictable channel locations and depths. An emergency dredging project was completed by April 2018, but there was only nominal analysis of the FEMA eligible volume of sand and debris needed to be removed to return safe navigation depths to the channel. This is a new request by FEMA to consider the largest keel depth impact on eligible dredge volume. This analysis will calculate the infill of the inlet using the August 2017 pre -storm survey and the November or January 2018 post -storm surveys, whichever is the most complete by coverage and acceptable survey methods. The channel hazards will be described and shown in figures. An analysis will tell what channel depth is needed for safe navigation and how much storm sand and debris infill needs to be removed to establish a safe depth to FEMA standards. This analysis will be compared to the post -storm dredging event to the dredging that occurred between January and March 2018. The actual project price and volume determined by FEMA will be verified. FEMA determined that a price of $27.27 per cubic yard is eligible. The keel clearance of the largest known boat to use the channel will be analyzed to determine the required cut depth. Based on this analysis, an eligible depth and associated volume and cost will be determined based on the deepest keel clearance of a local boat. The results will be assembled into a short report with comparative cross sections. Packet Pg. 59 O ,A APTIM 06 Exhibit B Fee Proposal r N O r a-� C 0 E t V fC Q Packet Pg. 60 e anoidde o} uol}epuaww000N : 5S90Z) ` UY3d Maaa3 .1011100 - WlldV - lesodOJd - 6Z'60' � 6 :;uauayoejjv Co N � U J 0O Z LL QF� to J O a m Z,-, 03 w J a W c W a O W U in L LL H ~ W D W U HtUM W W W W J J J O� U N C N m E tU O Z a� = r+ v •L N C CD N (D 2 Ef} L y CD CD >_ O CO N ti M CO N C 2 6') W L L G1 O (VMS i 3 = � LO O tj C 2 CM Ef} Ef} W v L acY) cY) CD CD L i O O O 2 K? H? E tU U) II II II 0 0 0 0 =3 co o 0 = Of U o M O tM (D EA EA ~ J H y d Q E O U Q Q W U- IL L (U t2 R Y (U r(n E L U (D ice+ L N le Y N C H U � O r L u w c am E o v — r to R O E li = O m to L :i tl L L E o 0 = U � N O ,> APTIM 06 Exhibit C Rate Schedule a+ Q Packet Pg. 62 DocuSign Envelope ID: 80B82885-B471-4CCC-BC63-021FDAD6CE8B 7.C.a SCHEDULE B-ATTACHMENT 1 RATE SCHEDULE Title Hourly Rate Principal $231 Senior Project Manager $203 Project Manager $160 Senior Engineer $177 Engineer $130 Senior Inspector $126 Inspector $93 Senior Planner $150 Planner $120 Senior Designer $140 Designer $105 Environmental Specialist $120 Senior Environmental Specialist $167 Scientist/Geologist $115 Senior Scientist/Geologist $153 Marine Biolo ist/H dro eolo ist $120 Senior Marine Biolo ist/H dro eolo ist $145 Senior GIS Specialist $155 GIS Specialist $115 Clerical/Administrative $73 Senior Technician $103 Technician $83 Surveyor and Mapper $125 CADD Technician $107 Survey Crew - 2 man $145 Survey Crew - 3 man $180 Survey Crew - 4 man $215 Senior Architect $160 Architect $125 The above hourly rates are applicable to Time and Materials task(s) only. The above list may not be all a- inclusive. Hourly rates for additional categories required to provide particular project services shall be r mutually agreed upon by the County and firm, in writing, on a project by project basis, as needed, and will N be set forth in the Work Order agreed upon by the parties. ® Grant Funded: The above rates are for purposes of providing estimate(s), as required by the grantor agency. Page 2 of 3 First Amendment to Agreement # 18-7432-CZ Aptim Environmental & Infrastructure, LLC r r c a� E (;itU Packet Pg. 63 01/24/2022 7.D EXECUTIVE SUMMARY Recommendation to approve a Collier County Tourist Development Council (TDC) Category "A" Grant Application for Beach Park Facilities at Clam Pass Park for Fiscal Year 2022 in the total amount of $55,000 and to make the finding that the expenditure promotes tourism. OBJECTIVE: To obtain budget authorization of TDC grant funding for a project at Clam Pass Park. CONSIDERATIONS: The Parks and Recreation Division is requesting additional funding from TDC Beach Park Facility Fund (183) to support the following: PROJECT AMOUNT REQUESTED Clam Pass Park Improvements $55,000 PROJECT DETAILS: Clam Pass Park Improvements: $55,000 Clam Pass Beach Park serves thousands of Collier County tourists and visitors each year. The upgrades below will add needed additional public showers and provide access to building structural and mechanical elements for efficient maintenance of the concession building. These improvements will include: Installation of two additional full showers Engineering and installation of ladder and platform for concession building to allow for regular hood, HVAC, and roof maintenance The estimated time frame for this project is six (6) months. Project to begin in March 2022 and to be completed by October 2022. FISCAL IMPACT: Funding for this project is provided in TDC Beach Park Facilities Fund (183). A new project number will be established for this new project. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact. ADVISORY BOARD RECOMMENDATION(S): On January 19, 2022, the Collier County Parks and Recreation Advisory Board (PARAB) will make a recommendation on whether to approve funding for this project and make a recommended finding on whether this project expenditure promotes tourism. PARAB's recommendation will be presented during the TDC meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a Collier County Tourist Development Council Category "A" Grant Application for Beach Park Facilities at Clam Pass Park for Fiscal Year 2022 in the total amount of $55,000 and to make the finding that the project promotes tourism. Prepared By: Melissa Hennig, Region 1 Manager, Parks and Recreation Division ATTACHMENT(S) 1. TDC Grant Application - Clam Pass Improvements (DOCX) Packet Pg. 64 7.D 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 20992 Item Summary: Recommendation to approve a Collier County Tourist Development Council (TDC) Category "A" Grant Application for Beach Park Facilities at Clam Pass Park for Fiscal Year 2022 in the total amount of $55,000 and to make the finding that the expenditure promotes tourism. (Melissa Hennig, Region 1 Manager, Parks and Recreation Division) Meeting Date: 01/24/2022 Prepared by: Title: — Public Services Department Name: Todd Henry 01/10/2022 1:51 PM Submitted by: Title: Department Head — Public Services Department Name: Dan Rodriguez 01/10/2022 1:51 PM Approved By: Review: Tourism Public Services Department Operations & Veteran Services Parks & Recreation Public Services Department Tourism County Manager's Office County Attorney's Office Tourist Development Council Paul Beirnes Tourism Division Melissa Hennig Additional Reviewer Kimberley Grant Additional Reviewer Barry Williams Additional Reviewer Dan Rodriguez Additional Reviewer Paul Beirnes Director Completed Geoffrey Willig Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/10/2022 1:58 PM Completed 01/10/2022 5:27 PM Completed 01/12/2022 2:51 PM Completed 01/14/2022 4:50 PM Completed 01/19/2022 4:46 PM 01/20/2022 8:15 AM Completed 01/20/2022 9:55 AM Completed 01/20/2022 10:21 AM 01/24/2022 9:00 AM Packet Pg. 65 7.D.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Fiscal Year 2022 Clam Pass Park Improvements 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Division North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Barry Williams, Director 15000 Livingston Road Naples, FL 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Division 4. Details of Project -Description and Location: This is a new TDC funded project designed to add needed additional public showers and provide access to building structural and mechanical elements for efficient maintenance of the concession building. Currently 2-foot showers and 2 full showers are located at the beach facility; however, when the park is busy, visitors must wait in line to access these showers. Additionally, there is currently no easy access to the concession building hood, HVAC system, and roof for routine maintenance and occasional repairs. The project includes the following: • Installation of two additional full showers • Engineering and installation of ladder and platform for concession building 5. Estimated project start date: March 2022 6. Estimated project duration: 6 Months 7. Total TDC Tax Funds Requested: $55,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes () No (X) Packet Pg. 66 Page 12 7.D.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Fiscal Year 2022 Clam Pass Park Improvements PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $55,000 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $55,000 PROJECT EXPENSES: Purchase/install two full public showers $7,000 Engineering for ladder and platform $5,000 Purchase/install ladder and platform $43,000 TDC Funds requested $55,000 MILESTONES: Obtain PARAB and TDC approval for TDC Funds January 2022 Obtain BCC approval March 2022 Project completion October 2022 Packet Pg. 67 9.A.1 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A.1 Item Summary: Marketing Partner Report Part 1 Meeting Date: 01/24/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/13/2022 12:27 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/13/2022 12:27 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Kelly Green Stage 1 Review Paul Beirnes Director Completed Amy Patterson Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/13/2022 12:28 PM Completed 01/13/2022 1:11 PM Completed 01/13/2022 3:16 PM 01/13/2022 5:09 PM Completed 01/18/2022 5:13 PM Completed 01/18/2022 6:20 PM 01/24/2022 9:00 AM Packet Pg. 68 m spolowm4w .rau}aed BURGAMW : Mg Z) ZZOZ uef ldll U3N.LIIVd JN113NUVW 6 I -led :Iuauay3eUV I r r ' I � L olp- Mo O N a CL 4Lm 4� DC m LM t• T a) co 6 a a� cc a I aau}aed BUROMJBW : Mg Z) ZZOZ uer 1dN N3N-LNVd JN113NNVW 6 :PBd :4uauay3e};y FM w O a W (D z W Y OC Q 0 ti a a� L) cc a I aau}aed BUROMJBW : Mg Z) ZZOZ uer 1dN N3N-LNVd JN113NNVW 6 :PBd :4uauay3e};y 6 0 un �.:I r-. 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P. aau}aed BUROMJBW : ZMZ) ZZOZ uer 1dN N3N-LNVd JN113NNVW Z :PBd :4uauay3e};y Y z a x iA� .rau}aed BURGAMW : ZMZ) ZZOZ uef ldll U3N.LIIVd JN113NUVW Z :PLd :4uGwLl38I;y spolms"l- • it, r • 5r i i Z I 1 I��F . rn 0 N 6) a a u m a 11.A 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: I LA Item Summary: Tourism Staff Reports Meeting Date: 01/24/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/18/2022 10:00 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/18/2022 10:00 AM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Kelly Green Stage 1 Review Paul Beirnes Director Completed Amy Patterson Executive Director Colleen Greene Attorney Review Paul Beirnes Meeting Pending Completed 01/18/2022 10:00 AM Completed 01/18/2022 10:19 AM Completed 01/18/2022 11:48 AM 01/18/2022 11:51 AM Completed 01/18/2022 5:12 PM Completed 01/18/2022 6:26 PM 01/24/2022 9:00 AM Packet Pg. 210 11.A.a Paul Beirnes DIRECTOR ACTIVITIES — Dec 1 - 31, 2021 TASK 2021 Strategic Planning Projects 32 Collateral Development 34 Staff Planning & Development 38 New Projects 12 Current and Upcoming Significant Strategic Initiatives COVID-19: Continue to closely monitor regional and global consumer sentiment regarding the impact of Omicron and the impact on business decision to cancel meetings due mostly because of existing staff illnesses within their team. Hispanic Arts and Culture event: Extensive meetings have taken place over the past few months and will amplify in the coming months as the Arts and Culture community remain committed to develop an Hispanic Arts and Culture festival for FY23. This event will eventually transition over to the soon -to -be - hired Arts and Culture Manager yet in the meantime managed by the Director of Tourism. Imagine Solutions Conference: At the request of the County Manager's office the CVB will be partnering with this prominent event taking place in March 2022 as a prominent media partner. Development of a partnership agreement is in development and execution at this time. Winter Campaign: Extensive development is taking place as the CVB and Paradise Advertising Agency are about to launch a prominent winter campaign with a significant and impactful Chicago Takeover event mid February with Out of Home digital, cab wraps, transit boards and bus wraps. Monthly Activities Trade Shows / Tourism Industry Conferences • No attendance at trade shows or conferences occurred in December (Paul) Tourism Industry & Intra-Division Meetings • Media execution meetings with Lee County CVB, RSW leadership and Eurowings Airline regarding new service coop • Attend monthly Florida Restaurant and Lodging board meeting • Bi-weekly Meeting with Parks & Resorts — upcoming events • Attend monthly TDC meeting • Attend planning meeting with German trade representative Diamonde • Attend planning meeting with UK trade representative Ommac Staffing / Development • Attended multiple meetings and conducted second wound interviews as part of the Arts and Culture hiring task force while establishing a final review committee from the Arts community • Administer, review, provide feedback and approve division Controls • Conduct weekly scheduled one on one meetings with each of 8 staff reports Packet Pg. 211 11.A.a • Conducted assigned / required Collier University training • Bi-weekly meetings with Deputy County Manager Amy Patterson in Sean's absence Strategic Implementation • Preparation and development of 4 keynote speeches in January as part of the FY'22 Marketing Plan to promote the importance of tourism to local community leaders • Series of meetings and discussions regarding our involvement in an upcoming major meeting occurring in March that will elevate the exposure of Naples within the science and business community • Represented Tourism at the Botanical Garden's Night Lights Event to show our support of the installation of Stick Works and the application of Grants Funds within the exhibit • Meetings to discuss upcoming Huddle conference strategy • Meet with new research agency to ensure data alignment • Meeting with Miles media to ensure FY'22 digital alignment • Conducted and hosted an Arts and Culture meeting with community leaders surrounding a proposed FY'23 Hispanic Festival • Provide strategic direction for upcoming photo and video shoot • Worked with Continual Improvement team on KPI dashboard development • Worked with Business Support's assistance regarding Paradise Advertising invoice payment process as well as County Manager's office for resolution and payment Marketing / Public Relations/Communications / Sales • Follow up meetings with Cultural Committee hosted by Commissioner Taylor to discuss a Hispanic / Latic Arts and Culture event • Conducted multiple media interviews with CBS TV & ABC TV — re: QBE, overall year end visitation impact, impact of Covid and proposal of bike path expansion on tourism • Bi- weekly PR agency meeting • Attend the QBE event as host to invited meeting planners and destination golf writers • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Extensive alignment with the execution of a 2-day photo and video shoot providing valuable creative asset • Creative and copy development for FY'22 Visitors Guide • Lead in the strategic review and creation of division wide collateral/ emails/ branding/ creative development/ copy development N 0 a m 0 E T �L 0 00 0 Packet Pg. 212 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios / Maria Power December 1-31, 2021 PERIOD AT A GLANCE December 2021 December 2021 December 2020 / 2019 Media Interactions 25 December 2020 —19 December 2019 — 25 Journalists/Influencers Hosted 3 — Steve Pike, James and Heather Hills December 2020 —1 December 2019 — 0 Journalists/ Influencer Activity: Hosted: Steve Spike Golf journalist, ProGolfWeekly, NewEngland.Golf, Spike's Peeks: The Art of Travel On assignment to cover the QBE Shootout and destination highlights Partnered with Naples Grand Beach Resort, Lely Golf Resort, Sam Snead's Tavern at Lely, Chops Steakhouse, The Ritz -Carlton Golf Resort, Naples. December 10 — 13, 2021 • James Hills Travel influencer, @ManTripping, @Men Who Blog Partnered with JW Marriott Marco Island Beach Resort, REVS Insititute, The Lemon Tree Inn, Naples Botanical Garden, Jungle Erv's Airboat Tours, Rising Tide Explorers Tours and The Crabby Lady November 30 — December 2, 2022 Activity: • Arranged interview with Chef Asif of 21 Spices for a Spring 2022 article in Palate Magazine for Lia Grabowski. • Arranged interview with Four Seasons Beach Resort, Naples for Steve Pike • Arranged interview with Naples Grande Golf Course, Director of Golf, for interview with Steve Pike • Arranged interviews with Terri Graham and Jim Ludwig for Todd Plummer, New York Times Styles section Re: the rise of pickleball and how it is increasingly associated with luxury in America. • Vetted Katie Thomson, Editor at Minerva Publications, VISIT Florida FAM in February • Vetted The Teaching Chef documentary opportunity for sponsorship • Confirmed itinerary details for Jen Brommer's March visit • Provided Traci Neal with information for an article for The Day publications on Marco Island • Provided Carol Beck of Book More Give More with Images for website and social media. Packet Pg. 213 11.A.a • Provided images for Laura Barrios of INVERTOUR • Provided images for Barbara Scofidio of Prevue Magazine / VISIT FLORIDA section. • Provided images to Kaitlyn Mahneke of Cotton & Co for Island at West Bay website and social media marketing. • Provided images to James Barnwell of Continuing Education Company, Re: upcoming Naples conference. • Provided images to Lou Hammond Group for New York Times article. • Researched inclusions for Paul Rubio's travel article on "An Everglades Adventure" for Palm Beach Media Group publications July/Aug issue. • Initiated discussions with Golf America TV show to film at Tiburon. Golf America has a viewership of 84 million and airs in 130 markets across the U.S. Regional and International PR Initiatives: • Publicized Ritz -Carlton annual Gingerbread House attraction to local and regional television and print media. • Initial coordination for UK press trip in conjunction with Minerva Publications and VISIT Florida. Minerva offers UK residents 26 distinct publications with a combined readership of 560,000. (21,500 individually). • Uploaded Media Kit for Florida Huddle, Official Trade Show for Florida. Media Kits will be distributed through Visit Florida to international trade partners and individually to media attendees at event. • Drafted and submitted "Tourism: A Celebrated Economic Engine for the Community" tourism article to Old Naples News and North Naples News magazines in support of our community education initiatives. • Drafted Collier County sports overview article for Sports Events Magazine. • Planned placement in 2022 PRIDE Journey's annual travel guide. Meetings and Group Business: • Researched bid to host 2024 Outdoor Writers Association of America conference. It would bring over 200 qualified outdoor travel writers to Collier County. • Submitted 2021 Meetings Roundup information and quote from Lisa Chamberlain to Barbara Scofidio for Prevue Magazine / Visit Florida section December News & Press Releases: News: • What's Better than Playing in One of the Pickleball Capitals of the World?" In Pickleball Magazine • Air Supply set to rock Paradise Coast Sports Complex on March 26 — Paradise Coast Sports Complex • Tiburon Golf Club in Naples Hosts 2"d Professional tournament in Three Week Span — e5outhernGolf.com • Where to Go in 2022 — AFAR Magazine • Tiburon Golf Club at The Ritz -Carlton Golf Resort, Naples is set to host its second professional golf event in a three-month span — Spike's Peeks: The Art of Travel Releases: • 2021 Football Universitv National Championship Packet Pg. 214 11.A.a Networking / Events / Professional Education • Completed Collier County University trainings: P-Card Refresher; Safety: Drug & Alcohol Abuse; HR: Proactive Customer Service. • Attended QBE Shootout Pairings event at Tiburon. • Attended Gulfshore Playhouse groundbreaking event. Network opportunity with community residents, Arts+Culture enthusiasts and community leaders. • Attended Pride Night at the Naples Art Keith Haring exhibition. Networking opportunity with the arts+culture and LGBTQ communities. • Participated in tour of Naples Art District with Paula Brody. • Reviewed Chris Elliott's media lead requests for opportunities to pitch our destination assets. • Reviewed / edited Greg Wise LPGA article for Golf Central online. • Attended FRLA annual meeting. • Participated in introductory call with Erik Arellanos, our new Mexico Avia Rep. Sent destination information and media kit. • Submitted pitch to Men's Journal Online for inclusion in "Lesser Known National Parks article. • Followed up with Jack Adams and SFI team at PCSC regarding Air Supply publicity and admat assets. • Held initial conversation with Outlyr team, promoters and publicists for the upcoming CHUBB Classic. • Researched upcoming (RSW) article promoting the upgrades and amenities of the redesigned airport with Carol Obermeier. Article will publish in the North Naples News and Old Naples News magazines, March issue. • Submitted Quick Trips article to Destination Florida magazine. • Updated Linked In postings for CVB site. Website Listings, Events and Deals • Created new 45 event listings on the website. • Website data: o December = 10813 views on the events page. o The events landing page moved from the third to the fourth most viewed page. o The Christmas on Third event listing received 3,693 views o Holiday Celebrations page received 13,762 views. • Created or updated 54 deals on www.ParadiseCoast.com. 0 1,686 unique views from individuals searching deals. o Deals page views down 1% compared to 2020, and down 36% compared to 2019 views. • 1 business listings created, updated, or removed from the website. Administration & Writings • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly internal PR team "Coffee Catch Up" Zoom meeting. • Participated in weekly Social Media Content call (Paradise Advertising and internal team) Packet Pg. 215 11.A.a • Participated in Miles Media monthly Reporting Meeting. • Reviewed December consumer e-Scapes copy. • Reviewed/ edited Lonely Planet content submission on the Everglades. • Prepared December TDC PR Report. • Drafted and submitted Destinations Florida December article. • Reviewed and revised content for Group Sales, Social Media, Specialty Markets, Film Commission, Leisure Sports and PR articles for CoastLines Newsletter. • Reviewed and edited Travel Agent Training guide that will be used to certify our international travel trade reps. 0 a m r E �L 0 00 0 r r N Publicity Highlights (clips) The U.S. Minto Open Pickleball Championship will take place April 23 — 30, at East Naples Park. Our publicity efforts are ramping up to support our status as the "Pickleball Capital of the World". Below is a 13-page spread in In Pickleball magazine that reaches this very dedicated and sports -oriented readership. It not only highlights our pickleball assets but showcases the great outdoor activities, dining and entertainment that can be enjoyed while spending time in Florida's Paradise Coast. The 2021 event attracted over 24,000 attendees over the course of the 8-day tournament. Here is a link to the article: Pickleball Capital of the World Packet Pg. 216 11.A.a 0 a m M r E .L 0 Co 0 t N Packet Pg. 217 11.A.a ON Ts WtDAY and h p0-11 e. a3 5 1M1e Nopbr %ckleball .lo�omd in tuopl�. Ry Park.Iw C6mvrls wmo ohour rvuIIr-rM1infs full ��nrd gofrnl, wilh rNem. Lem GonimlA. ThmY pirLlebol{baby; Fn �Iled a.. aF�r a rdnMng �.d. un.a �pee�.�n aPn pa, Cane and Gonncnl mne nH dw coon. 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Thu 40-mimule ifu!fo (S48 for adults[ i"dci on •nFom!,I?-e norrolion From TIK cvplail� who r4?901frs visilorr',Hk 50c11 obow 41Op1m. and 91cmr aF the rpravf!ng n106slans Fhn boa, pameC by DI!flke ofp 0,0-loble to sip os Wo ny{cll IMq run se! In ;he disiors e, the ofbrldfr g10%!O lwprxing off Ihp }.!I rmrsd..n0 wplar &I dm,l siuy oul too lair You II wood 10 1hir Jim pickklC-boll {autos in Ihg mprmig # !'Ih 1rIF', W boll f-s'.I.i J V 4 i WW - N 9 11.A.a TIBURON GOLF CLUB IN NAPLES HOSTS 2ND PROFESSIONAL TOURNAMENT IN THREE WEEK SPAN December 13, 2021 DAVEDAUBERT Naples Area PGA Resort 6' v Once again, Naples, Florida is the site of another professional golf tournament. The QBE Shootout hosted by Hall of Famer Greg Norman was contested on the magnificent Tiburon Golf Club. Just three weeks ago the LPGA CME Group Championship was played on the Greg Norman -designed "Gold" course at Tiburon with South Korea's An Young Ko taking home a $1.5 million bonus for being the #1 LPGA golfer in the world. The QBE Shootout that was once called the 'Shark Shootout' for many years will feature some of the best players in the world competing in a 2-person team format including last year's champions Harris English and Matt Kuchar Once again Lexi Thompson will take center stage partnering with Bubba Watson, along with notables Jason Day, Ian Poulter, Graeme McDowell, and newcomers Jason Kokrak and Sam Burns. Then in 2022, The PGA Tour Champions will celebrate the 35th playing of the Chubb Classic presented by SERVPRO on the Norman -designed "Black" course at Tiburon Golf Club February 14-20. The Chubb has been part of the fabric of the Paradise Coast for all these years, allowing the touring professionals an outstanding venue to play and also the welcoming residents and fans of the surrounding area of Naples, Marco Island and the Everglades in Southwest Florida. Packet Pg. 222 11.A.a The three professional tours have decided playing at the Troon managed Tiburon Golf Club as the ideal location for pristine conditions, a wealth of expertise on how to successfully operate a professional golf tournament, and the resources to make it all come together for the benefit of the viewing public, volunteers, media and the golfers. Players enjoy unique stacked -sod wall bunkers, coquina shell waste areas and the absence of conventional rough. Following Norman's philosophy of maximizing the natural allure of the land, each element has been carefully integrated to produce a pleasing atmosphere in which to appreciate the finer aspects of the game. Designated as a Certified Audubon Cooperative Sanctuary by Audubon International, Tiburon, which means Shark in Spanish, strives to protect and enhance its natural surroundings while producing pristine layouts. It is consistently ranked among the top 20 golf facilities in Florida by both Golf Digest and GOLF Magazine. For more information please visit Tiburon Naples.com. Florida's Paradise Coast is a natural and cultural gem tucked away in the southwest corner of the state where the Gulf of Mexico's sparkling gentle waters meet the powdery white sand beaches, wild and breezy islands, and chic Packet Pg. 223 11.A.a downtowns filled with culinary delights, sophisticated shopping, artful treasures and countless other discoveries. During the winter season, there is an abundance of cultural events to enjoy the many museums, the Naples Philharmonic, Botanical Gardens and the newly completed Paradise Coast Sports Complex. Please visit ParadiseCoast.com for more information. With over 90 golf courses, Collier County has more golf facilities per capita than any county in the country. In the winter season when the snowbirds return, golf is the #1 recreational activity. With comfortable weather all season long, Paradise Coast golfers hit the links and enjoy multiple planned games at the private and over 30 public golf courses throughout the area. There are plenty of golf clubs to meet your financial and social comfort level, while the rest of the world hunkers down for the winter. Naples prides itself on being the "Golf Capital of the World." I enjoyed a new hotel in Naples while visiting the golf tournaments. The Innovation Hotel is located about three miles east of 1-75 about one block south of Immokalee Road off of Creekside Drive. Inspired by a culture of uncompromising quality, Innovation Hotel utilizes Synexis microbial reduction technology that creates a safe level of hydrogen peroxide gas, which allows for the natural and continuous reduction of microbial contamination in occupied spaces, minimizing the presence of viruses, bacteria and mold in the air and on surfaces. The immaculate four-story hotel has 169 well-appointed rooms along with 48 adjoining parlors, 9 meeting rooms comprising a total of 17,580 square feet, a cinema theater off the lobby, plus three dining & bar facilities. The expansive 20,000 square foot health and fitness center spans two floors with state-of-the-art equipment to cover every possible exercise regimen. Across from the hotel is an event lawn as well as basketball, pickleball and tennis courts, and sports fields. Staying at Innovation is a step up from anything you have ever experienced. Visit InnovationHotel.com for reservations and more information. Packet Pg. 224 11.A.a Spike's Peeks: The Art of Travel Exploring the World One Dest naton at a Time 00 0 r r N O as at ca L r N U 0 H N N O N C O 7 N O d L U) E L u Q Packet Pg. 225 11.A.a FOUR SEASONS BEACH CLUB IN NAPLES, FL. TO BREAK GROUND IN 2022 uecemb=r_--. st a1:­ =ea u eucas As the Neiv Year licks in nexrweek, so does the anticipation for the newescluxury hotel in Florida's SouthwesccoaMTharis, consnvcdon is schedoted m begin in early 2022 on the Four Seas— Naples Beach Club. The 21&mam resort xtillcornplemencluxury residences as the first Faor Seasons property on Florida'=_ Gulf Coast The Luxury- hotel brand has prapertie=_in 9rlandr. SurLdde (near Miami) and Palm Beach. Four Seasons Naples Beach Club is owned by The Arhens Group and ASSD Parmer, the latcer of which m s. (and currendr is renovating) The Boca Ratan, the Four Seasons ResortMaui atlA ailea and the Four Seasons R.sarcHualalaiin H. -aii, and the Fairm ASiramar in Santa Al-dca, CA. Resort amenities will include indoor and outdoor lounges and restaurants flowing from the hotel lobby; a beach<-ide garden with outdoor pools, cabanas and an event laavrb upscale remilsmres: an ­nchallroaro, and multiple dining experiences xith dramatic views ofthe Gulf of kfesdco, In addidvn: Alarkec Square, locaoed.earth. golf course:1 Rl be a gathering place for the Naples Beach Club canununity. offering a general store a bar and grill xith a game room and a bowling alley, a Yids Club, casualeateries. including an ire cream pavilion, and an expansive lac The First phase cfhornes will include iS Beachfront Residences ivith four Beach Houses and fear Penthouses, as well as 12 Golfsbde Residences, nnnv. n aplesheachrluL.mrn Rendering Courtesy of The Athens Group Tagged #fo rsea,onsbeaChelub, #naplESit Packet Pg. 226 11.A.a CorIron, Niip IL-x ez unib-rgnirg a Mpiti q-nnr LncpnTKinn mnii n rvih-%ign 4xf inrit- ricra rhal. eoinmm (!d LAtfi ia�;r &primiT. The rr!gnrr smin uri It In nc.;%.- IITTUTV %slim• ncc•ammniisrr 4W;, ul ludiug.5? additbeal oU'Ltl%-P ftod a �t}r;lu uJL!g Ftiu- CaA- ton fAub Limr3M as wL-11 as tdi15 ancejuelkU W thm-1 i bby- unefthkp L,m1 uvEfitm s�nr ni3ls unrl u 11 exist- irig pi mt mums and xi3ita-N. wht'n o1mpilk- Sod.. the hcrcl will rnc-A�rnpnss 474 gut-st rt nms nnei Aiiirr:,-. onci mury thnn 43}00(E � f of VerSakik ewn is �"cc, inel udiiff a 1CLuo-91 bAreain, along W RIL plLALsrsyue �ruirl,ciur VL-JLLLes- Packet Pg. 227 -qlW rafer ­1 -, ­­­1 --.— .,rl— lu .. ­ —I L— —Ir PROPERTIES LARGE A 10SMALL In._ Peronskritle, re,a—d� -. 4 Pa we . —e6 and— 64 "wentI -d-I.— 1-1, M1es cs,.Hih fbridv " --, ... — ­ e­ 1i�.W Lll- 1,1 Florida —I her h­ —I" —,d ¢nt only itletl d. r� rj � o curd option' Wt, th—uh.- t the snl., they th.ir . b 1 Ilty to meet safely. -1. A or vrrr.lar "'t, p),L H- I Packet Pg. 228 11.A.a December 29, 2021 UVM: 7,671,671 OUR FAVORITE FAMILY -FRIENDLY RESORTS THE BEST SPOTS FOR A BALMY GE 7AWAY aecemher U. 2021 110 min read I'm Erica Bray TikiPoo/ on the br;ach resort RI7Dta courfasy afJEfrllldarribf Marco Island P6aCh Resod JW MARRIOTr MARCO ISLAND BEACH RESORT Marco Island, Randa It's not every day that an arcade can compete with a gorgeous beach on the Gulf of Mexico. But 10K Alley, a state-af-the-art arcade and gastro-pub at the beachfront JW M0rri0ft Marco Island Beach Resort, door just that- When not challenging the family to games indoors, there's plenty of outdoor action to keep you entertained at this resort set on three miles of private white -sand beach. Ten on -site restaurants, three swimrning pool5, daily ChiEdren'g prograrnenirig. and d kids club ark just s*rr1g.L of the arnervtiits #hat will appeal to families. No# to mention, the resort is a wonderful home base for rxeitural explorers yvhq want t* go shelling, dolphin watcho-ingr fi5h'ng, Para5a"1r)g. or on an Everglades airboet adventure, Packet Pg. 229 11.A.a More Explore: Life-size gingerbread house at the Ritz Carlton I:v Rachel Anderson — 5.54 PM EST, Thu December 16, 2021 Packet Pg. 230 11.A.a PM #]~KinLei RLai Lt NAPLES. Fla. — The holidays are sweeter at the Ritz Carlton in Naples! They have a life-size gingerbread house on display in the lobby. After months of planning and weeks of assembling, the 2021 gingerbread house is ready to welcome visitors. It even smells good! There are GO:000 pieces of candy held in place with icing. and real gingerbread bricks. shingles and posts! Stop by the Ritz Carlton now through Christmas week to see the house and drop off letters to Santa! Packet Pg. 231 11.A.a III]x1101u1:]Dl:iV-1ly4o1111"Yll:1WAPT1101FA001DID] r:11111NA111.110:11YAWd1<1]N07 DECEMBER 2021 2021 2020 PERIOD AT A GLANCE Twitter Accounts (3) Twitter Tweets & DMs Sent: 71 Twitter Tweets & DMs Sent: 75 Engagements: 393 Engagements: 641 Link Clicks: 61 Link Clicks: 51 Followers Gained: 54 Followers Gained: 37 Impressions: 13,378 Impressions: 31,051 Facebook Accounts (5) Facebook Posts Sent: 114 Facebook Posts Sent: 78 Engagements: 100,043 Engagements: 50,626 Link Clicks: 19,968 Link Clicks: 11,490 New Fans: 364 New Fans: 410 Impressions: 1,984,030 Impressions: 1,229,116 Instagram Accounts (3) Instagram Media Sent: 92 Instagram Media Sent: 37 Engagements: 1,045 Engagements: 2,981 Followers Gained: 95 Followers Gained: 188 Instagram Impressions: 48,224 Instagram Impressions: 100,257 CrowdRiff 18k interactions and 37k views 10k interactions and 26k views ThresHold360 34,181 Views / 77,513 Engaged Views Data not available Notable Tasks • Refresh of Coronavirus information page. • Update website red tide information. • Update experiences webpage. • Research CCPA Data Access standards. • Promote & engage with FBU social media. • Assist with acquiring various videos and images. • Florida Residents landing page project. • Website content creation o Updated fishing article page. o Secured Aisling Swift for website article/listicle creation. • Website sticky footer update • Update and create various partner website listings. Upcoming Strategic Initiatives • Landing Page Optimizations for Upcoming Media Campaign • Repair meta descriptions and broken backlinks. GROUP MEETING SALES REPORT Packet Pg. 232 11.A.a Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: December 1— 31, 2021 2020 2021 Number of Meeting Planner Contacts Position Vacant 84 (vs. 74 in Nov) Position vacant 73 leads sent (vs 62 in Nov and 60 in Oct) Number of RFP leads sent to hotel partners Leads slowed down due to 21,437 potential room nights (vs. 24,681 Coronavirus 19 in Nov) $18,859,585.16 Estimated Economic Impact (vs $35,562,763.05 EEI in Nov) Number of Groups booked Position vacant 3 groups booked (vs 6 in Nov; 1 in Oct) Total Room Nights/Econ. Impact for Period $441,239 direct spending El; 581 total booked room nights booked (vs.$1,409,708 El; 3000 TRN in Nov) Number of RFP Enhancement (RFPE) 0 0 For December Requests (vs. 3 in November) Number of RFPE's to Contract 0 0 For December (vs 1 in November) Client Site Visits & FAM'S 0 Clients unable to travel QBE Shootout FAM - Proton Therapy Position vacant Partners 12/8—12/13/2021 ReliabilityWeb.com Site 12/17/21 Porsche Latin America Site Naples Bay Resort Hotel Partner Site Visits 2 1 The Ritz -Carlton Naples Beach Resort — Katelyn Bleiler 2 Lorenzo Walker Technical College 3 Rookery Bay National Estuarine Research Reserve 4 Naples Botanical Garden Number of Shows Attended Position Vacant 0 EVENTS ATTENDED N/A SALES ACTIVITIES Connecting with and assisting meeting planners who have submitted RFPs. 73 leads this month vs 62 leads last month Nov (vs 60 in Oct / 47 in Sept / 58 in August) PGAs QBE Shootout: We conducted a very successful destination overview during the recent PGAs QBE Shootout event held December 10-12, 2021. We hosted Mark Downey, the COO of Proton Therapy Packet Pg. 233 11.A.a Partners, as well as their meeting planner/advisor Nanci Gage, for a thorough destination overview — we visited 12 hotel properties, and experienced key points of interest while they were here experiencing this prestigious event. The company has major plans for expansion and anticipates bringing numerous conferences of various sizes specifically to our area over the next year. • 12/1: Strategic Planning Meeting with Katelyn Bleiler, new Director of Group Sales at The Ritz - Carlton Naples Beach Resort • 12/1: Industry Webinar - Creating Meaningful CSR Experiences • 12/2: Finalizing arrangements for Proton Therapy Partners clients coming for QBE FAM • 12/7: Registered and processed Florida Encounter for Jan 24-26, 2022 • 12/8: Attended Monthly FRLA Florida Restaurant & Lodging Association meeting • 12/9 —13: QBE Shootout Destination Preview with clients Proton Therapy Partners (see attached detailed itinerary • 12/14: ReliabilityWeb.com Welcome — group luncheon presentation at JW Marriott Marco Island • 12/15: P-Card submissions for QBE Shootout FAM/Destination Overview with Proton Therapy Partners clients • 12/15: Sciencel-ogic Winner's Circle • 12/15: KPI/KRA planning / Dashboard for county • 12/16: NPTA National Paper Trade Association Zoom Call Kelsey Kwasniak • 12/16: Attended Naples Chamber Holiday gathering at Hilton • 12/17: ReliabilityWeb.com Client visit for CSR opportunities — Lorenzo Walker Technical College / Rookery Bay National Estuarine Research Reserve • 12/20 : Assisted American Soybean Association with group meeting & dining options • 12/ 23: Planning for Associated Beer Distributors Site Inspection Jan 61h & 71h • 12/23 Incentive Research Foundation — Request for Exemption submission to the county OBSERVATIONS/TRENDS In December, our new Midwest CVB sales team represented Florida's Paradise Coast at SITE Florida in Fort Lauderdale, and SITE Southeast Summit in Savannah. Attendance was worthwhile at SITE's Holly Trolley event, and Holiday Showcase in Chicago, despite attendance being a bit light. The Omicron variant continues to have an impact on our meetings industry. Meeting professionals are eager to book future conferences, however, due to the Omicron variant, they continue to 'take their foot off the gas' in moving forward just yet. Like a majority of destinations, we saw the trend of cancellations of several group meetings continued in December... mostly short term meetings for January/February 2022. Currently, occupancy and ADR remain strong due to transient travel in our peak season. For those that are holding their upcoming meetings, their projected attendance is down. The participant's health concerns continue to be their top priority and meeting planners continue to provide safety protocol information and guidance to attendees in advance, as well as onsite. The recent lack of available tests required for travel, as well as the uncertainty of airline flight cancellations, is a major concern for our industry. Packet Pg. 234 11.A.a Shortcomings due to reduced staffing and space limitations continue to be a challenge and added operational costs driven by supply -chain shortages are hitting meeting planners with higher prices for both goods and labor. We continue to live and work in a limbo of uncertainty and the take -away is that we must all continue to be patient and vigilant until business dynamics begin to settle down and higher levels of confidence are restored within corporations. UPCOMING STRATEGIC INITIATIVES Starting the new year off with some key industry events, as we are an official sponsor of the upcoming ASAE 2022 CEO Symposium being held at the Naples Grande Beach Resort in January 9-13, 2022. We will be sponsoring and attending Visit Florida's appointment show, Florida Encounter in Tampa January 24-26, 2022. This year's event will be held simultaneously with Florida Huddle, which we are also participating in. Looking forward, our new Director of Midwest Sales, Barbara Quigley will be attending numerous in market events in the Chicago area... Destination Reps quarterly meeting; MPI and PCMA's Greater Midwest Chapter Winter Education Event. We will continue to evaluate upcoming conference and travel options to be strategic in our focus on target markets. Ongoing communication with hotel and industry partners to maintain relationships and keep finger on the pulse of the meetings side of industry and what clients may be sharing regarding future plans. Continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. We met to determine strategy and messaging for monthly Meetings eScapes communications targeting various markets. We will continue to provide easy accessibility to safety protocols and messaging, with our Paradise Pledge. PGAs QBE Shootout: We conducted a very successful destination overview during the recent PGAs QBE Shootout event held December 10-12, 2021. We hosted Mark Downey, the COO of Proton Therapy Partners, as well as their meeting planner/advisor Nanci Gage, for a thorough destination overview — we visited 12 hotel properties, and experienced key points of interest while they were here experiencing this Packet Pg. 235 11.A.a prestigious event. The company has major plans for expansion and anticipates bringing numerous conferences of various sizes specifically to our area over the next year. Packet Pg. 236 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 11/1/2021-11/31/2021 PERIOD AT A GLANCE Number of Travel Agent & Tour Ops Contacts Number of FAM's/Site Visits Number of Meeting Planners Consumers Number of RFP's Sent Number of RFP's Definite 2020 2021 1 6 0 0 6 6 0 0 0 6 leads sent potential 814 room nights, $559,130.45 Estimated Economic Impact 0 0 Trends Due to holidays and vacations etc. December in general is a slow month. It is a good time to plan and create new and exciting collateral and promotional needs for the upcoming new fiscal campaigns. Meetings & Events December 16, 2021- Zoom meeting with IGLTA to review content for upcoming presentation February 17' to IGLTA Members with hotel Partner Holiday Inn Express 5th Ave. December 17, 2021 - Zoom Meeting with Paradise Advertising to discuss Destination Weddings Wishlist for FY2022 Destination Weddings Destination Wedding inquiries continue to come in whether it be for an RFP orjust general information call. This is due to current promos running on Google Ad Words and The Wedding Trade Desk. Most requests are coming from PA, Ohio, NYC Missouri, South Dakota to date. The CVB is attending the PA Bridal & Wedding Expo on Jan 8- 9, 2022, to reach these newly engaged couples. The CVB also has approved several new Paid Social Campaign Images and copy for social media this month as well as images for The Knot. We have also created a new updated backdrop for weddings tradeshows. TT e Packet Pg. 237 11.A.a LG BTQ This month the CVB assisted with organizing interviews with Passport Magazine for an upcoming article, "Ask a Local". Six individuals from the destination were chosen by Passport that the CVB suggested. We also have approved several social media posts and images for an upcoming social media buy with Passport Magazine. Since the CVB missed the 2021 IGLTA Conference due to a conflict, we have set up a date to do a Members Connect virtual destination overview to members of the IGLTA Organization. The date is February 17, 2022. Michelle Pirre and Yosie Crespo with Holiday Inn Express (who also is an IGLTA member) will be presenting. Michelle will do beach resorts, everglades and Igbtq events in the destination, and Yosie will concentrate on her property and downtown Naples & attractions. All are welcome to attend we will provide a link via email as soon as one is available. The CVB has also created a new backdrop using images from our new locals photo shoot to be used at events and expos. UPCOMING STRATEGIC INITIATIVES Specialty Markets has several great Tradeshows and Expos we will be attending coming up: IGLTA Members Connect - February 17, 2022, via Zoom Travel & Adventure Shows Boston March 3-6, 2022 Canoecopia March 11-13, 2022 Travel & Adventure Shows NYC LGBTQ Pavilion - March 18-20, 2022 Packet Pg. 238 11.A.a SPORTS SALES REPORT (Events throughout Collier County) Nicole King — Sports Sales Reporting Period: Dec 1-31, 2021 Dec 2020 Dec 2021 2021 YTD Number of Sporting Events 2 2 8 Number of PCSC Events 0 0 97 Total Room Nights 4424 4908 15,962 Number of RFP leads from Playeasy- CVB vetted & sent to SFC 0 0 24 Number of Leads from Conferences for PCSC 0 0 30 Number of RFP leads direct to CVB - for other venues in Collier County 0 2 18 Number of RFP leads not a fit 2021 0 0 30 Number of Total Leads 0 2 91 Number of Site Visits Scheduled 0 0 2 Number of Cold Calls/Appts-CVB 0 0 93 Number of conferences attended 0 0 2 RECENT EVENTS The destination hosted the Kelleher Firm Basketball Invitational at Golden Gate High School. Top high school varsity boy's teams from all over the country visited Naples December 27-30. Youth footballs biggest event, FBU National Championships were hosted at the new Paradise Coast Sports Complex & Entertainment Center. Over 3000 athletes and their families shopped, dined, and visited the beaches of Naples, Marco Island, and the Everglades. Packet Pg. 239 11.A.a OBSERVATIONS/TRENDS With the recent approval of allowing collegiate athletes to be paid for their Name, Image, Likeness (NIL), CVB's have been learning how they can take advantage of signing NIL agreements with local student athletes to be advocates to promote the area, and to talk about what they liked and what others could take advantage of by visiting. Companies that used to sponsor sports facilities are becoming more cash -strapped and are backing away from the negotiations. According to Sports Destinations Management, apparently Marijuana taxes are being used as a revenue stream to help fund these facilities. Two facilities in Colorado (one of the first adopters of legal cannabis) have been funded entirely by a so- called sin tax on marijuana. UPCOMING STRATEGIC INITIATIVES The SFC team (new sports complex management team) and the CVB are planning marketing initiatives for future tradeshows. The CVB in partnership with Paradise Advertising, recently conducted a new photo shoot of the destination which included the Paradise Coast Complex These incredible photo's will be part of the new marketing efforts moving forward. Packet Pg. 240 11.A.a Packet Pg. 241 11.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero —Travel Industry Sales Manager December 1 - 31, 2022 PERIOD AT A GLANCE 2020 2021 Number of Travel Agent Contacts 91 virtual 114 Number of Tour Operator Contacts 0 1 Number of FAM's/Site Visits 0 0 Number Trade Shows Attended 0 0 EVENTS RECAP Visit Florida — Signature Travel Network Webinar December 7, 2021 As part of Visit Florida's partnership with the Signature Travel Network I had the opportunity to virtually train Signature's advisors during the VF: Winter Escapes in Florida webinar. There were 3 presenters, Visit Florida, Visit Space Coast, and me. We presented to 47 Travel Advisors during the event, but the recording will also be available on demand to all the advisors in the network. This is part of a series of webinars that Visit Florida will be doing throughout the year. ■E51i1�#c BranchUp Facebook campaign BranchUp is a Canadian travel marketing company that coordinates and schedules daily supplier/tourism board posts for travel advisor Facebook business pages. The BranchUp membership is complimentary for travel advisors, their service provides social media lead generation and engagement between the travel advisor and their followers/clients. Suppliers provide creative content for a fee, and in turn, BranchUp provides detailed analytics that measure the reach, engagement, and click -through of each post. Packet Pg. 242 11.A.a Visit Florida purchased a campaign and offered us complimentary participation in the December posts. We received 2 posts, December 15, and December 24. In addition, we are featured on the Visit Florida landing page as a participant of the campaign with a YouTube video and link to our website. page: https://visitflorida.dlll.com/files/VisitFlorida/VisitFlorida CAN Dec 2021 O.html Florida's Paradise Coast Edmonton Travel rlece , IS at 1AI PM 0 Chapriottcmx, xs, xuz� ei +z�3o a�.� -y Drawer Naples, Marm Island ana the everglades -where miles oFwnife sand beaches, outdoor Paradf € your inner adventurer with a trip to the Everglades In Florida's adventure, lwurlous resore and endless wnsets offer,Otors the vacation of a IFefirra. Paradise Coast. Explore North America's only subtropical preserve, xaaradc.coasr hometn alligators, crocodiles, antl over 356 species of birds. wsnrwRioaoui.cou VISIT FLORIDA V.it Fb da -The Power of a Nodda V abon --MORE Past Channel your inner adventurer with a tri... Discover Naples, Marco Island and the Ev... VI ffLOMI AOLL1.COM VISIT FLORIDA ViSit Florida —The Power of a Florida VacaLon ...MORE Date Agents Fans Reach Engagement Clickthrough 2021.12.15 1,176 427,958 18,006 180 59 2021.12.24 1,177 429,693 20,616 228 75 N 0 a d R N E T 0 co 0 N Packet Pg. 243 11.A.a fkgert> N..p of unkrye 4" FaecbMk 6y$WW Ypgo Fans Number of agent lanvlNb s Reach Num!,er of lnW uals who vk» ore pmeae lease onev Engagement Nur r of fan h¢cn ws Including Ilkc/AW cic­ticfkk Ciiekth—gh Number of unique dUs hom the Facebaok port W me "Irtg page IPW Tradeshow —September 2021 Update: During IPW we had a meeting with Costco Travel at which they expressed interest in setting up Southwest Florida for their members. They had just added the east coast of Florida and had begun working on our area and needed us to assist in contacting some hotels. As a follow up, Costco Travel had a Symposium in Naples to which they invited several partners to attend and learn more about this opportunity. From this meeting we had 8 partners contract with Costco Travel. We also had a meeting with Club Adventures, AAA's only preferred adventure tour operator. During our meeting they indicated that they were in negotiations with Visit Florida to provide co-op opportunities for the partners. AAA has 3000 travel advisors across the country and 60 million members in both the US and Canada. We are now working on getting the details finalized and should have this program up and running in the next couple of months. The destination will have a page on their internal advisor portal, will receive 4 social media posts, participation in a virtual roundtable and a webinar. Upcoming Strategic Initiatives: Our Europe representative, Anne-Kathrine Jager, and our UK representative, Oonagh McCullagh-Boyle will be coming to see the destination after many years. They are scheduled to arrive Jan 20t" and then attend Florida Huddle with the team. Florida Huddle tour operator show January 24 — 26, 2022. Visit Florida Emerging Market Virtual Trainings: Feb 10, 2022 Ecuador and Feb 17, 2022 Peru Packet Pg. 244 11.A.a PARADISE COAST FILM OFFICE I JANUARY 2022 Aw% .IWAFIWA PARADISE COAST" FILM COMMISSION JANUARY 2022 2021 2020 Reported Spending New or Repeat Client Productions 3 1 3 $106K 2 R I N 1 Working Leads 2 4 3 Meetings Attended 3 3 1 Events/Tradeshows 0 2 1 Media Assisted 0 0 1 Location Scouts 1 1 1 PRODUCTION/ LEAD HIGHLIGHTS: ISLAND GIRL PRODUCTIONS/FULL BEAUTY BRANDS The specialty fashion catalog returns to Naples and Collier County for this year's campaign shoot. The crew filmed for four days and included Clam Pass beach, Baker Park, and the Naples Pier in their locations. BBC-AMERICA, "TOP GEAR" TV SERIES.: Top Gear has been one of the BBC's most commercially J"(4ar successful programs, airing on BBC One and BBC America. It has become a significant show in British popular culture and around the globe, setting a Guinness World Record for viewership of 350 million in 2021.They also have a streaming deal with Amazon. The show's hosts will be setting out for a "road trip" on U.S. 41 from Miami and staying over at the Trails Lake Campground (Skunk Ape Research Center.) In Naples, they will be learning about the unique local tradition of swamp buggy racing. STANLEY STEEMER CORP.: The professional cleaning company filmed a television commercial for 2 days in Naples and around Collier County. MEETINGS AND EVENTS: ARTS, RECREATION & LEISURE WORKING GROUP This group has not met in a while due to the pandemic so there is a lot of housekeeping items on the agenda. Updates from the various organizations and individuals will get a reading from the members on the viability of business or possibly some solutions to issues that may be hampering productivity such as staffing shortages and cost increases. FILM FLORIDA FILM COMMISSIONERS COUNCIL The monthly Zoom meeting of the council is focusing on the 2022 legislative session and the bills that may affect the industry. Also, film offices will discuss any changes to permitting, staffing and leads. Packet Pg. 245 11.A.a AFCI MONTHLY ZOOM MEETING The AFCI staff and fellow film commissioners will examine what is in store for the next several months -- from the organization's presence at Sundance Film Festival (which will be entirely virtual) to early plans for AFCI Week. UPCOMING STRATEGIC INITIATIVES: NAT GEO I ANIMA FILMS, U.K.: London -based production company is developing a National Geographic -branded documentary entitled, "Worth of Water." One section of the project focuses on the plight of Florida's manatee population. Although Collier County is not a natural hub for manatees in the winter like Crystal River in Central Florida, we do have them in our waters and we also have a number of scientists and environmentalists (Rookery Bay, Conservancy of SW FL, Collier County Waterkeepers, etc.) who can speak to the issues on camera. Packet Pg. 246 11.A.a Co 0 r r N O N v N cC L r N U H N N O N C O 7 N O d L U) E L u Q Packet Pg. 247 13.A 01/24/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - February 28, 2022 Meeting Date: 01/24/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/11/2022 1:12 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/11/2022 1:12 PM Approved By: Review: Tourism Paul Beirnes Tourism Division Tourism Paul Beirnes Director Completed Tourist Development Council Paul Beirnes Meeting Pending Completed 01/11/2022 2:00 PM 01/11/2022 2:00 PM 01/24/2022 9:00 AM Packet Pg. 248