Agenda 12/14/2021 Item #16F 5 (TDT Promotion Funds for upcoming 2022 Naples Pickleball Center Championships)12/14/2021
16.F.5
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming February 2022 Naples Pickleball Center Championships up to $7,500 and make a finding
that this expenditure promote tourism. (TDC Tourism Promotions Fund 184)
OBJECTIVE: To support the hosting costs for the Naples Pickleball Center Championships in February
2022 with a goal to attract participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the Naples Pickleball Center Championship,
February 3-6, 2022. The Tourism Division Sports Marketing Team has attracted this event to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay in advance. The Tourism Division
proposes to reimburse the event organizer for facility rental costs and operating expenses based on the
proposed rental cost from the facility and room night visitation delivered to Collier County from the event
participants and fans. These expenditures are authorized to be reimbursed through the BCC approved
Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen
dollars ($15) per room night. Funding for these sports events is subject to TDC recommendation and
Board approval.
Naples Pickleball Center Championship is scheduled for February 3-6, 2022, at East Naples
Community Park. This is a pickleball tournament coming to Naples for the 1 sc time. The event organizer
has projected the event will attract 625 out of area athletes. The event organizer is projecting the event to
generate 500 room nights in the County, direct visitor spending of $479,125 and TDT revenue of $7,721.
The expenses to be paid for the event will be assistance with operational costs up to a maximum amount
of $7,500.
FISCAL IMPACT: Funding of up to $7,500 for the Naples Pickleball Center Championship is included
in the BCC approved FY 22 Tourism Division budget in Fund 184 for Sports Marketing Small Event
support. Leaving a balance of $26,925 in TDC Tourism Promotions Fund (184).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item (8-0) at the Nov. 22, 2021 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the use of Tourist Development Tax Promotion Funds to support
the upcoming Naples Pickleball Championship up to $7,500 and make a finding that this expenditure
promotes tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. Sports App nov Tdc (PDF)
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16.F.5
12/14/2021
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.5
Doe ID: 20699
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming February 2022 Naples Pickleball Center Championships up to $7,500 and
make a finding that this expenditure promote tourism. (TDC Tourism Promotions Fund 184)
Meeting Date: 12/14/2021
Prepared by:
Title: Administrative Assistant — Tourism
Name: Jennifer Leslie
11/23/2021 12:03 PM
Submitted by:
Title: Division Director — Tourism
Name: Paul Beirnes
11/23/2021 12:03 PM
Approved By:
Review:
Corporate Business Operations
Jennifer Reynolds
Stage 1 Review
Tourism
Kelly Green
Stage 1 Review
Tourism
Paul Beirnes
Director Completed
County Attorney's Office
Colleen Greene
Level 2 Attorney Review
Office of Management and Budget
Debra Windsor
Level 3 OMB Gatekeeper Review
Growth Management Operations Support
Christopher Johnson
County Attorney's Office
Jeffrey A. Klatzkow Level 3 County Attorney's Office Review
County Manager's Office
Amy Patterson
Level 4 County Manager Review
Board of County Commissioners
Geoffrey Willig
Meeting Pending
Completed
11/23/2021 12:06 PM
Completed
12/02/2021 1:31 PM
12/06/2021 4:57 PM
Completed
12/07/2021 9:30 AM
Completed
12/07/2021 9:46 AM
Additional Reviewer Completed
Completed
12/07/2021 1:47 PM
Completed
12/08/2021 11:05 AM
12/14/2021 9:00 AM
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Collier County
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Naples Pickleball Center
Organization Name:
3500 Thomasson Drive
Organization Address:
Naples FL
City: State:
Organization Phone:
npcpcw.com
Organization Website:
bstrommen@npcpcw.com
Organization Email:
Non -Profit Tax ID No.:
Federal Tax ID No.:
Bob Strommen
Event Director Full Name:
D.O.B..
6123/52
*Event Director will be the lest point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site -lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site -lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
bsrrommen@npcpcw. com
Event Director Email:
952-255-9782
Event Director Cell Phone:
Event Director Home/Business Address:
City: Naples
3500 Thomasson Drive
FL
State: Zip:
Naples Pickleball Center Championships
Event Name:
Pickleball
Sport(s):
Dates requested for event:
February 3-6, 2022
Will you require load -in dates in addition to the above requested dates? Please list schedule of load -in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load -in days may require additional facility rental fees.) Yes XXX No
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Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1. Applications will be reviewed to evaluate the impact of the event to Collier County.
2. All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summar
How many years has this event been held?
First year for this tournament
What previous locations have hosted this event?
N/A
How many participants does this event host historically?
Anticipated 1100
How many room nights has this event attracted historically?
500
How many spectators has this event attracted historically?
1000
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants
25
Local Youth Participants
25
Out -of -Area Adult Participants
600
Local Adult Participants
500
Out -of -Area Staff & Media
Local Staff & Media
Gender of Participants
55% F 45% M
Number of Teams
Age Ranges of Participants
15-95
Total Projected Room Nights
500
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
USA Pickleball
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
Via registration links - recommendations
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Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non -allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded
Allowable Expense Amount
Marketing- Website, FB adds, social media
Umpires
Rentals- field,tent, golf -carts, port of let
County Security'
r.,
$5,000
000
$2,400
Total Amount Requested: $17,400�I
OTHER EVENT EXPENSES NOT REIMBURSABLE: up V o
Prize Money
Medals, swag for participants
Entertainment
Post -Event Material Deadline Policy
Post -event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
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(Please, initial to verify your compliance with the Post -Event Material Deadline Policy)
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Evaluation of Event for Future Dates Policy
Upon submission of the post -event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the rightto cancel future requested and/or
approved dates.
tDto57z, (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
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Hotel & Room Night Guidelines Polic
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third -
party booking agency is used; the same procedure as above applies. Third -party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
,afi� (please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
6:37 AM CDT
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Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
,afo (Please, initial to verify your compliance)
6:37 AM CDT
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Collier County Use Only
Rental Fees and Charges
Approved facility:
Number of fields approved:
Field type:
Venue Rental Cost (including load -in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
Event Director
Collier County/CVB Representative
Printed Name: *Bob* Robert Strommen Printe
Title: Managing Partner 12 1
ITitle:
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Date: 10106/ZO21 Date: 11
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date:
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Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
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