Agenda 12/14/2021 Item #11F (Payment to Paradise Advertising for FY 2021)12/14/2021
EXECUTIVE SUMMARY
Recommendation to approve payment to Paradise Advertising for $555,354 in expenses incurred in
FY 2021, which provided incremental tourism destination marketing and advertisement during the
COVID Pandemic.
OBJECTIVE: To pay Paradise Advertising's outstanding invoices for services rendered in Fiscal Year
2021 (FY21).
CONSIDERATIONS: In FY21, based on direction provided by the Board of County Commissioners
(Board) related to COVID response, the Tourism Division authorized Paradise Advertising to run
additional advertisements to market the local destination in the anticipation that local CARES Act funding
would be allocated to the Tourism marketing budget. A total of $1.03 million was allocated to the
Tourism Promotion cost center for advertisements directly relating to the ad campaign during FY21.
Tourism continued to approve advertising placements with Paradise Advertising in the anticipation of
utilizing these additional funds; however, it was determined that the Division could not increase the
purchase order amount and the local CARES funding would not be recognized in FY21. The funds were
added to the FY22 Tourism Promotion budget.
By the end of FY21, Paradise Advertising incurred an additional $555,354.43 in advertising costs that
were unable to be paid under the FY21 purchase order. For this reason, the invoices were held in the
Board's financial system for payment in FY22.
This item is currently under discussion between the County Manager's Office and the Clerk of the Circuit
Court. Upon conclusion of these collaborative discussions, additional information will be provided.
FISCAL IMPACT: Sufficient FY22 budget exists in Local Cares Fund 123, and/or Tourism Promotion
Fund 184, to pay the outstanding invoices.
GROWTH MANAGEMENT IMPACT: There is no Growth Management Impact associated with this
Executive Summary.
LEGAL CONSIDERATIONS:
RECOMMENDATION: To approve and authorize payment of outstanding FY21 Paradise Advertising
invoices in the amount of $555,354.43.
Prepared by: Jennifer Reynolds, Manager -Financial & Operations Support, Corporate Business
Operations
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11.F
12/14/2021
COLLIER COUNTY
Board of County Commissioners
Item Number: 111
Doc ID: 20794
Item Summary: Recommendation to approve payment to Paradise Advertising for $555,354 in
expenses incurred in FY 2021, which provided incremental tourism destination marketing and
advertisement during the COVID Pandemic. (Mark Isackson, County Manager)
Meeting Date: 12/14/2021
Prepared by:
Title: Sr. Operations Analyst — County Manager's Office
Name: Geoffrey Willig
12/08/2021 6:03 PM
Submitted by:
Title: Division Director - Corp Fin & Mgmt Svc — County Manager's Office
Name: Mark Isackson
12/08/2021 6:03 PM
Approved By:
Review:
Office of Management and Budget
County Attorney's Office
County Manager's Office
Board of County Commissioners
Geoffrey Willig Level 3 OMB Gatekeeper Review Skipped 12/08/2021 5:22 PM
Geoffrey Willig Level 3 County Attorney's Office Review Skipped 12/08/2021 5:22 PM
Geoffrey Willig Level 4 County Manager Review Completed 12/08/2021 6:03 PM
Geoffrey Willig Meeting Pending 12/14/2021 9:00 AM
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