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TDC Minutes 10/25/2021 October 25, 2021 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 25, 2021 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 A.M. in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Amanda Cox Susan Becker Kathleen Brock (via Zoom) Ed (Ski) Olesky Michael McCabe (Excused) Jared Grifoni (via Zoom) Nancy Kerns ALSO PRESENT: Paul Biernes, Tourism Director Colleen Greene, Assistant County Attorney Jennifer Leslie, Tourist Development Tax Coordinator Nikki King, Sports Marketing Manager Buzzy Ford, Digital & Social Media Coordinator COLLIER COUNTY Tourist Development Council AGENDA October 25, 2021 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you , to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. October 2021 Collier County Tourist Development Council Page 2 Printed 10/20/2021 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. September 27, 2021 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management 1. Recommendation to approve a Work Order with Taylor Engineering, Inc., to provide professional engineering services for the 2022 dune planting and exotic vegetation removal project at Vanderbilt, Park Shore, and Naples beaches for Time and Material not to exceed $32,444.00 under Contract No. 18-7432-CZ, authorize the Chairman to execute the work order for the proposed services and make a finding that this item promotes tourism. 2. Recommendation to approve a proposal from Humiston & Moore Engineers for State required Annual Monitoring of Collier County Beaches and Inlets for 2022 under Contract No. 18-7432-CZ and make a recommendation to authorize the expenditure of tourist development tax funds for a not to exceed amount of $170,512.00 and make a finding that this expenditure promotes tourism. B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming December 2021 Kelleher Firm Hoopfest up to $5,625 and make a finding that this expenditure promote tourism. 8. Old Business October 2021 Collier County Tourist Development Council Page 3 Printed 10/20/2021 9. Marketing Partner Reports A. Part 1 1. Marketing Partner Report Part 1 B. Part 2 1. Marketing Partner Report Part 2 10. Council Member Discussion 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - Nov. 22, 2021 14. Adjournment October 25, 2021 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum of 6 was established by those Members present in the Board room. Ms. Cox moved to allow Mr. Grifoni and Ms. Brock to participate in the meeting via Zoom due to an extraordinary circumstance. Second by Ms. Becker. Carried unanimously 6 – 0. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Hill moved to approve the Agenda as presented. Second by Mr. Olesky. Carried unanimously 8 - 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting September 27, 2021 Mr. Olesky moved to approve the minutes of the September 27, 2021 meeting as presented. Second by Ms. Kerns. Carried unanimously 8 - 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management 1. Recommendation to approve a Work Order with Taylor Engineering, Inc., to provide professional engineering services for the 2022 dune planting and exotic vegetation removal project at Vanderbilt, Park Shore, and Naples beaches for Time and Material not to exceed $32,444.00 under Contract No. 18-7432-CZ, authorize the Chairman to execute the work order for the proposed services and make a finding that this item promotes tourism. 2. Recommendation to approve a proposal from Humiston & Moore Engineers for State required Annual Monitoring of Collier County Beaches and Inlets for 2022 under Contract No. 18-7432-CZ and make a recommendation to authorize the expenditure of tourist development tax funds for a not to exceed amount of $170,512.00 and make a finding that this expenditure promotes tourism. B. Beach Park Facilities None October 25, 2021 3 C. Tourism Division None Mr. Hill moved to recommend the Board of County Commissioners approve the items on the Consent Agenda and finds they promote tourism. Second by Mr. Olesky. Carried unanimously 8 - 0. 7. New Business A. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming December 2021 Kelleher Firm Hoopfest up to $5,625 and make a finding that this expenditure promote tourism. Ms. King presented the Executive Summary noting: • The Kelleher Firm 2021 Holiday Hoopfest is scheduled for December 27-30, 2021, at Golden Gate High School. • It is a high school boys basketball tournament returning to Naples for the 5th year and the organizer has projected the event will attract 225 athletes. • Staff is projecting the event will generate 375 room nights in the County based on history of the event, direct visitor spending of $203,384 and TDT revenue of $2,813. • The expenses to be paid for the event will support with operational costs up to a maximum amount of $5,625. Ms. Becker moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming December 2021 Kelleher Firm Hoopfest up to $5,625.00 and finds the expenditure promotes tourism. Second by Mr. Olesky. Carried unanimously 8 – 0. BCC/TDC Workshop Commissioner Solis to discuss with the BCC the feasibility of a workshop with the TDC in 2022 to discuss any items as necessary 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Research Data Services – Anne Wittine “Collier County Tourism Research – September 2021” Ms. Wittine thanked the TDC for their past support given a new vendor has been selected by the County to provide the data service. She noted their organization has been involved with the TDC since 1999. B. Paradise Advertising – Cyndy Murrieta October 25, 2021 4 “Paradise Advertising & Marketing Inc. Advertising Report – FY22 Fall Media Campaign Overview” C. Lou Hammond Group – Terence Gallagher “National Public Relations Update – TDC Meeting - Services Conducted in September 2021” Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections – Paul Biernes “Tourist Tax Collections” E. Miles Partners – Website Activity “Paradisecoast.com Monthly Report, Naples, Marco Island & the Everglades CVB – September 2021” F. Digital & Social Media None G. County Museums – Amanda Townsend “Collier County Museums” 10. Council Member Discussion Ms. Becker reported the 3rd Street South Concierge has seen substantially more visitation recently. On November 22nd, the 44th Annual Christmas Opening will be held in downtown Naples with events going on throughout the holidays. Ms. Brock wanted to be sure the County is actively promoting the Visitors Centers which are now open to the public. Ms. Cox noted she attended a Research Foundation Conference in Boston and indications are domestic travel will continue to drive the market for the next 2 – 3 years 11. Tourism Staff Reports A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – November 22, 2021– 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 October 25, 2021 5 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:15 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ______________________________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________.