Agenda 11/09/2021 Item #16F 2 (Kelleher Firm Hoopfest December 2021)11/09/2021
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming December 2021 Kelleher Firm Hoopfest up to $5,625 and make a finding that this
expenditure promote tourism.
OBJECTIVE: To support the hosting costs for the Kelleher Firm Hoopfest in December 2021 with a
goal to attract participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the Kelleher Firm Hoopfest December 27-30,
2021. The Tourism Division Sports Marketing Team has attracted this event to our community. The
projected hosting costs are based on experience with these same or similar events, the event funding
application request, and the projected room nights from the event organizer. Event expenditures are the
responsibility of the event organizer to pay in advance. The Tourism Division proposes to reimburse the
event organizer for facility rental costs and operating expenses based on the proposed rental cost from the
facility and room night visitation delivered to Collier County from the event participants and fans. These
expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen
dollars ($15) per room night. Funding for these sports events is subject to TDC recommendation and
Board approval.
Kelleher Firm 2021 Holiday Hoopfest is scheduled for December 27-30, 2021, at Golden Gate High
School. This is a high school boys basketball tournament returning to Naples for the 5th year. The event
organizer has projected the event will attract 225 athletes. Staff is projecting the event to generate 375
room nights in the County based on past history of the event, direct visitor spending of $203,384 and
TDT revenue of $2,813. The expenses to be paid for the event will be assistance with o perational costs up
to a maximum amount of $5,625.
Year Projected 2021 Actual 2020 Actual 2019
Direct Spending $203,384 Cancelled COVID-19 $183,148
TDT Revenue $2,813 $2,182
Room Nights 375 314
Acquisition Cost $15 $15
FISCAL IMPACT: Funding of up to $5,625 for the Kelleher Firm Hoopfest is included in the BCC FY
22 Tourism Division budget in Fund 184 for Sports Marketing Small Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item (8-0) at the Oct., 25, 2021 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
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RECOMMENDATION: To approve use of Tourist Development Tax Promotion Funds to support the
upcoming Kelleher Firm Hoopfest up to $5,625 and make a finding that this expenditure promotes
tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. Application.Kelleher Firm 2021 Hoopfest_final (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 20467
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming December 2021 Kelleher Firm Hoopfest up to $5,625 and make a finding
that this expenditure promote tourism.
Meeting Date: 11/09/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
10/25/2021 11:55 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
10/25/2021 11:55 AM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 10/25/2021 12:05 PM
Tourism Kelly Green Stage 1 Review Completed 10/27/2021 12:43 PM
Tourism Paul Beirnes Director Completed 10/27/2021 12:45 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 11/01/2021 9:06 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 11/01/2021 9:11 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 11/01/2021 10:08 AM
Growth Management Operations Support Christopher Johnson Additional Reviewer Completed 11/02/2021 9:54 AM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 11/03/2021 4:15 PM
Board of County Commissioners Geoffrey Willig Meeting Pending 11/09/2021 9:00 AM
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Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
18
What previous locations have hosted this event?
N/A
How many participants does this event host historically?
240
How many room nights has this event attracted historically?
100-150 per night
How many spectators has this event attracted historically?
500 -750per day
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out-of-Area Youth Participants 135 Local Youth Participants 90
Out-of-Area Adult Participants 0 Local Adult Participants 0
Out-of-Area Staff & Media 30 Local Staff & Media 20
Gender of Participants Male Number of Teams 16
Age Ranges of Participants 14-18 Total Projected Room Nights 375
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COi
through governing body for documentation.)
Which organization will be sanctioning this event?
FHSAA and NFHSAA
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
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