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TDC Minutes 06/25/2007 R June 25, 2007 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 25, 2007 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Jim Coletta E. Glenn Tucker Susan Becker (Excused) Murray H. Hendel Clark Hill Rick Medwedeff (Excused) Robert Miller (Excused) Ed (Ski) Olesky John Sorey III (Excused) ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant Collier County: June 25, 2007 Page 1 of2 June 25, 2007 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 June 25, 2007, 9 a.m. Collier County Commission Chambers * Requires TOC Action 1. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TOe Minutes * 1. * !l~.9-YJ~ L"'t~_t.iD9...J1ily-:l.9:L-:l(LQ7 VI. New Business 1. Near Shore HardBQttom W_ork Order 2. O.ffShoreSaJ1dSourc:elnve.stigation Work Order 3. Cille.Q.2tY.C-l CQuJ]j;V_.ow~d-.MY$j!-'!'-"t"Lf.Y_O_8PrQPQ$e.d_By.dget 4. 5.tLa-.teglt: PlaILDisC;:U$$tiQn - "Create and execute messages designed to increase visitation to the area." VII. Old Business 1. Wiggins Pass Work Order 2. Schedule TOe Grant Workshop VIII. Staff Report Presentations 1. Section I a. Paradise__.Adverti.$lng .:,,:,_c:edJ.tf .tlaJ!les 2. Se.c;:liQRU a. Oirector's Report - Jack Wert b, Smith Travel Report - Jack Wert c. Search Engine Report - Jack Wert d. Website Activity Report - Jack Wert e. Sales Manager Report - Debi Oebenedetto f. P.R. Manager Report - JoNel! Modys g. Film Coordinator Report - Maggie McCarty h. Sports Marketing Report - Ralph Pryor i. Phase V - Fulfillment & Call Summary - Ginny DeMas http://www.colliergov.net/index.aspx?page= 1879 6/22/2007 Collier County: June 25, 2007 Page 2 of2 IX. Detailed Staff Reports X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Location - September 24,2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/index.aspx?page= 1879 6/2212007 June 25, 2007 I. Call to Order The meeting was called to order by Chairman Commissioner Jim Coletta at 9:02 AM. II. Pledge of Allegiance Pledge of Allegiance was recited. III. RollCall A quorum was established. IV. Changes and Approval of Agenda Mr. Hendel suggested discussing under "Old Business" the Pavilion at Clam Pass project and the pier project, both of which were approved at the last meeting, in order to discover the genesis of how the projects evolved. Commissioner Coletta suggested doing some further research before bringing these matters before the Tourist Development Council at the next meeting. Mr. Tucker moved to approve the Agenda without additions. Seconded by Mr. Olesky. Motion carried 4-1 with Mr. Hendel opposed. V. Approval of Tourist Development Council Minutes - Regular Meeting of May 29, 2007 Mr. Hill moved to approve the minutes of May 29, 2007. Seconded by Mr. Hendel. Motion Carried 5-0. VI. New Business I. Near Shore Hard Bottom Work Order Mr. McAlpin requested a recommendation of approval of Work Order CPE-FT- 07-06 under Contract 06-3902 with Coastal Engineering (CP&E) for the 1 st annual biological monitoring of the Near Shore Hard Bottom and the post construction biological survey of the Artificial Reef for time and material not to exceed $349,837.55 (Project No. 900331). (See attached) . Coastal Advisory Committee approved the Executive Summary unanimously 6-0 . Project would be a four-year project . Sand migrating on the hard bottom kills coral Mr. Olesky moved to recommend approval of Work Order CPE-FT-07-06 under Contract 06-3902. Seconded by Mr. Hill. Motion carried unanimously 5-0 2. Off-Shore Sand Source Investigation Work Order Mr. McAlpin requested a recommendation of approval to enter into a Time and Material Not-To-Exceed Work Order with Coastal Planning and Engineering 2 June 25, 2007 (CP&E) under Professional Services Contract 06-3902 to conduct offshore sand source investigation. (See attached) Mr. Tucker moved to recommend approval ofthe requested Work Order. Seconded by Mr. Hendel. Motion carried unanimously 5-0. 3. Category C-l County Owned Museums FY OS Proposed Budget Mr. Wert requested a recommendation of approval of Category C-1 Marketing Expenditures in FY-08 Budget for County Owned and/or Operated Museums. (See attached) Ron Jamro, Director, Collier County Museum, gave a PowerPoint presentation regarding the progress of the Collier County Museums. (See attached) Cedar Hames, Paradise Advertising, presented a PowerPoint presentation regarding advertising campaigns for the past and coming year. (See attached) . Combination of media is being used to reach visitors both before they arrive and after they have arrived . Duratrans are being used in the Naples Airport . Old Florida Festival is being promoted with a radio campaign which won top Gold Addy awards . On-line marketing is a recommended new area of marketing . Funds for the Naples Depot have been carried forward from the prevIOus year . Funds are not transferred from one project to another . The Chamber ofCommcrce has been involved in acquainting the hospitality industry with what the museums have to offer Mr. Hendel moved to recommend approval ofthe requested Category C-l Marketing Expenditures in FY-OS Budget. Seconded by Mr. Olesky. Motion carried unanimously 5-0. Mr. Wert stated all videos done by WCGU on the history of Collier County will be linked to the Collier County web site. 4. Strategic Plan Discussion - "Create and execute messages designed to increase visitation to the area." Mr. Wert gave a PowerPoint presentation regarding work being done to increase visitation to Collier County. (See attached) . Palm Beach and Miami grew because ofInternationa1 business which Collier County is working hard towards getting a share of . East Coast destinations spend large sums of money to attract International business . Fort Lauderdale works with other beach destinations on the East Coast to bring people to the region 3 June 25, 2007 . Pooling resources regionally would help attract more visitors to our region . There is a life cycle of destinations, and Collier County is going through a growth period . Cultural tourism would spur tourism . Hospitality partners are key to how growth is accomplished and it would be beneficial to have them buy into Collier County marketing and branding efforts Public Speakers: Elaine Hamilton spoke on behalf of the Collier County cultural and arts community and suggested Collier County keep in mind the beneficial effects of the arts and cultural community in developing more tourism business. Cultural tourists spend 30% more and tend to stay in hotels as much as 60% longer than the general tourist. VII. Old Business 1. Wiggins Pass Work Order Mr. McAlpin requested a recommendation of approval of Work Order under Contract 06-3902 with Humiston & Moore to proceed with the engineering and permitting activities for temporary erosion control structures at Wiggins Pass for time and material not to exceed $100,000. (See attached) . Wiggins Pass is the most unstable channel in Collier County . Boater safety is a major issue . Channel needs to be returned to its mid-seventies condition . Temporary erosion control structure would remedy the problem Mr. Hill moved to recommend approval of the requested Work Order. Seconded by Mr. Tucker. Motion carried unanimously 5-0. 2. Schedule TDC Grant Workshop TDC Grant Workshop was scheduled for October 22, 2007. VIII. Staff Report Presentations 1. Section I a. Paradise Advertising - Cedar Hames Clint Arlington gave a PowerPoint presentation highlighting activities of Paradise Advertising for the previous month. (See attached) 2. Section II a. Director's Report - Jack Wert Mr. Wert gave a PowerPoint presentation highlighting the results of the tourist tax collections. (See attached) . Tourist tax collections in May 2007 were even with tourist tax collections in May 2006 and were above projection 4 June 25, 2007 . Telly Award was won for the third year in a row for a television campaign b. Smith Travel Report - Jack Wert Mr. Wert discussed efforts of Smith Travel Research, in which they use to determine how Collier County compares with other travel destinations it competes with for visitors. c. Search Engine Report - Jack Wert Mr. Wert gave a PowerPoint presentation outlining the results of search engine marketing. (See attached) . Search engine marketing is a very important part of Collier County marketing efforts and is closely monitored for effectiveness d. Web site Activity Report - Jack Wert Mr. Wert gave a PowerPoint presentation regarding website performance. (See attached) . User sessions continue to grow; average length of use per session is very important as it indicates an increase in the level of viewer interest (BREAK: 10:26 AM) (RECONVENED: 10:40 AM) e. Sales Manager Report - Debi Debenedetto Ms. Debenedetto presented a PowerPoint presentation highlighting sales and marketing efforts. (See attached) . American Express summer promotion launch previously scheduled for June 22, 2007 should be launching prior to July 1, 2007 . Support is needed from large hotels regarding the Milo group which represents an opportunity to host meeting planners in the destination through golf groups Milo, Millie and Meeting Master. Opportunity was for six years of business from the group; the group requires a large number of concessions. So far no hotel has stepped forward. f. P.R. Manager Report - JoNell Modys Ms. Modys gave a PowerPoint presentation highlighting public relations efforts. (See attached) g. Film Coordinator Report - Maggie McCarty Ms. McCarty gave a PowerPoint presentation regarding film activity in Collier County for the past 30 days. (See attached) h. Sports Marketing Report - Ralph Pryor Mr. Pryor gave a PowerPoint presentation discussing sports marketing efforts. (See attached) 5 June 25, 2007 i. Phase V - Fulfillment and Call Summary - Ginny DeMas Ms. DeMas gave a PowerPoint presentation entitled "Inquiry Reports." (See attached) IX. Detailed Staff Reports Detailed staff reports were submitted to the Tourist Development Council members for their review. (See attached) X. Announcements Heidi Ashton, Assistant County Attorney stated an Attorney General's opinion would not be recommended regarding Conner Park, Cocohatchee and the Back Bay Pier when these matters go before the Board of County Commissioners. XII. Audience Input & Discussion None XII. Council Discussion None XII. Next Meeting Date/Location - September 24, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 ***** There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 11:19 AM. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner James Coletta These Minutes were approved by the Chairman on , or as amended , 2007, as presented 6