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TDC Agenda 07/26/20211 Martha S. Vergara From:JenniferLeslie <Jennifer.Leslie@colliercountyfl.gov> Sent:Wednesday, July 21, 2021 2:08 PM To:JenniferLeslie; WertJack Subject:Apologies for July 26, 2021 TDC agenda item duplication Follow Up Flag:Follow up Flag Status:Completed Good afternoon – This morning I emailed out the July 26th TDC Agenda Link. We just discovered that item 7.A was inadvertently duplicated. Items 7.A and 7.A.1 are the same item. We apologize for any inconvenience (and extra reading) this may have caused. Thank you for understanding – Jennifer Jennifer Leslie Corporate Business Operations Office of County Manager Mailing address: 3299 Tamiami Trl. E. #103 Naples, FL 34112 Jennifer.Leslie@colliercountyfl.gov PH: 239.252.5708, FX: 239.252.6841 Under Florida Law, e-mail addresses are public records. If you do not want your e-mail address released in response to a public records request, do not send electronic mail to this entity. Instead, contact this office by telephone or in writing. This message w/attachments (message) is intended solely for the use of the intended recipient(s) and may contain information that is privileged, confidential or proprietary (Per FS 288.075). F.S. Ch. 288 Sec. 075 Confidentiality of Records Upon written request from a private corporation, partnership, or person, information held by an economic development agency concerning plans, intentions, or interests of such private corporation, partnership, or person to locate, relocate, or expand any of its business activities in this state is confidential and exempt from s. 119.07(1) and s. 24(a), Art. I of the State Constitution for 12 months after the date an economic development agency receives a request for confidentiality or until the information is otherwise disclosed, whichever occurs first. COLLIER COUNTY Tourist Development Council AGENDA July 26, 2021 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. July 2021 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. June 28, 2021 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities 1. Recommendation to approve a Collier County Tourist Development Council (TDC) Grant Application for Fiscal Year 2021 Beach Park Facility Capital Maintenance Program in the amount of $200,000, authorize necessary budget amendment, and to make the finding that the expenditures promote tourism. C. Tourism Division 7. New Business A. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the two upcoming October 2021 Sports Tourism Events up to $10,500 and make a finding that this expenditure promote tourism. B. Recommendation to approve the Sponsorship Agreement for FY 2022 between Collier County and Global Sports Resorts LLC dba Academia Sanchez-Casal Florida (Global Sports Resorts) and make a finding that this item promotes tourism. C. Recommendation to approve the 1 year Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross World Championships for $90,000 and make a finding that the sponsorship expenditures promote tourism. 8. Old Business Collier County Tourist Development Council Page 2 Printed 712112021 July 2021 9. Marketing Partner Reports A. Part 1 1. Marketing Partner Report part 1 B. Part 2 1. Marketing Partner Report part 2 10. Council Member Discussion 11. Tourism Staff Reports A. Tourism Staff Report 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next TDC Meeting Date - September 27, 2021 14. Adjournment Collier County Tourist Development Council Page 3 Printed 712112021 4.B.1 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Item Summary: June 28, 2021 TDC Meeting Minutes Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/12/2021 9:28 AM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/12/2021 9:28 AM Approved By: Review: Tourism Corporate Business Operations Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Director Completed Sean Callahan Executive Director Colleen Greene Attorney Review Jack Wert Meeting Pending Completed 07/12/2021 9:28 AM Completed 07/12/2021 9:45 AM 07/12/2021 9:06 PM Completed 07/14/2021 5:26 PM Completed 07/15/2021 10:22 AM 07/26/2021 9:00 AM Packet Pg. 4 4.B.1.a June 28, 2021 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 28, 2021 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Amanda Cox Susan Becker Kathleen Brock Ed (Ski) Olesky (Excused) Michael McCabe (Excused) Jared Grifoni Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Colleen Greene, Assistant County Attorney Jennifer Leslie, Tourist Development Tax Coordinator Buzzy Ford, Digital & Social Media, CVB Barry Williams, Director, Parks and Recreation Nikki King, Sports Marketing Manager 1 Packet Pg. 5 4.B.1.a June 28, 2021 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order — Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established of 5 Members present in person. Commissioner Solis moved to allow Mr. Grifoni and Mr. Hill to participate in the meeting via Zoom a due to an extraordinary circumstance. Second by Ms. Becker. Carried unanimously 5 — 0. c 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Ms. Cox moved to approve the Agenda subject to moving Items 7.a, 7.b, 7.d, 7.h and 11.a to the Consent Agenda. Second by Ms. Kerns. Carried unanimously 7 - 0. o B. Approval of prior TDC Meeting Minutes c 1. Regular Meeting May 24, 2021 N Ms. Becker moved to approve the minutes of the May 24, 2021 meeting as presented. Second N by Ms. Kerns. Carried unanimously 7 — 0. 5. Presentations/Public Comment - (3 minutes each) A. Parks TDC Capital Projects Updates Presentation ti Mr. Williams provided the update noting: • Staff is working with the City of Marco Island to address any potential parking issues for Tiger Tail and South Beach for the July 41h holiday. 'c • Additional staff is being engaged to assist in trash removal from the beaches and the activity E is now being carried out in the evening after the beach closes. N • The County is promoting a policy of "carry it in, carry it out," to encourage beach goers to a) remove the trash they generate. • Volunteers will be assisting in clean-up of areas following the July 4th activities. • A Ben Allen concert, the first major event for the Paradise Sports Complex is scheduled for July 3rd a B. Gulfshore Playhouse Building Presentation Kristen Coury, Executive Director, Gulfshore Playhouse provided the update on the new Playhouse being constructed in downtown Naples. She presented a video on the state of the art venue which will include Broadway shows, educational programs, meeting rooms, outdoor garden areas and other facilities which will provide cultural opportunities for the residents and visitors to the area. Construction is expected to begin in October of 2021 with the opening anticipated for the Fall of 2022. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, 2 Packet Pg. 6 4.B.1.a June 28, 2021 that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY2021-2022 in the amount of $8,343,400; budget these expenditures; approve an Agreement with the City of Naples; and make a finding that these expenditures promote tourism. Recommendation to approve the FY 21122 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Recommendation to approve a proposal with Humiston & Moore Engineers to provide professional support services for the application of a modification to Permit No. 0142538-018-JM to allow dredged sand to be placed on Delnor-Wiggins State Park beach, under the current library services Contract #18-7432-CZ, for time and material not to exceed $36,102.00, authorize the necessary budget amendment and make a finding that this item promotes tourism. B. Beach Park Facilities Recommendation to approve the reallocation of previously approved Beach Park Facilities funding within the existing Barefoot Beach Parking and Road project and to make the finding that the expenditures promote tourism. C. Tourism Division Detailed Staff Reports Ms. Kerns moved to approve the items listed on the Consent Agenda and finds they promote tourism. Second by Ms. Becker. Carried unanimously 7 — 0. 7. New Business C. Recommendation to authorize expenditure of Tourist Development Tax funds for Clam Pass maintenance in the amount of $357,739.80 for Option #2 for construction, engineering and surveying, monitoring, and permitting, authorize the necessary budget amendments, and make a finding that this item promotes tourism. Neil Dorrell presented the above referenced Executive Summary noting: • Recent monitoring of Clam Pass indicates it has been compromised by the secretion of northerly migrating sand. • The concern is as sand compromises the system, it is unable to "self -flush," a natural activity necessary to keep its ecosystem healthy. • Two options have been developed to address the issue: Option #1, a touch up dredging event to remove approximately 7,000 cy of sand, or Option #2, a full dredging of the Pass, an event which generally occurs every 3 years. • The concept is to continue to monitor the area to determine if Option #1 is viable. If not, Option #2 would be engaged, an activity which last occurred in 2018. • Proposals were obtained for both options and TSI Disaster Recovery has been deemed the most qualified contractor to complete the work. • The cost for option 1 is $206,000 +/- while option 2 is $357,739.80. a� c c a� as U r N O N O N d C 3 uO ti T as c E 00 N d c c as z U 2 a 3 Packet Pg. 7 4.B.1.a June 28, 2021 • The prices include the surveying, design, permitting and inspections required for the work to be completed. • The project will be coordinated with the County's Sea Turtle monitoring program to ensure there are no negative impacts to nesting season which occurs from May through November. During Council discussion, the following was noted: The area will continue to be monitored and a decision made on the most cost beneficial means to address the issue and ensure the system is able to "self -flush." The three-year major dredging cycle required to ensure the pass remains open and flushes adequately is consistent with the timeline for dredging events for other passes in the County. Mr. Hill moved to recommend the Board of County Commissioners authorize expenditure of Tourist Development Tax funds for Clam Pass maintenance in the amount of $357, 739.80 for r Option #2 for construction, engineering and surveying, monitoring, and permitting, authorize the necessary budget amendments and finds the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 7 — 0. E. Discuss canceling TDC Meeting for August 2021 r a� as Mr. Wert presented the above referenced Executive Summary noting the Council's meeting has o traditionally been cancelled in August unless business warrants a gathering. ~ r Ms. Kerns moved to cancel the August 2021 TDC Meeting. Second by Ms. Brock. N O CN Carried unanimously 7 — 0. F. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support c the upcoming September 2021 Sports Tourism Event up to $3,820 and make a finding that this expenditure promotes tourism. LO Ms. King presented the above referenced Executive Summary noting: T y • The funds are for the Naples Co-ed Draft Slow Pitch Softball Tournament scheduled for September 2 25-26, 2021 at North Collier Regional and Veterans Park. • The event is projected to attract 500 athletes and generate 400 room nights in the County. B • The grant will be utilized for facilities rentals and the promoter will be billed directly for the staff 00 N overtime required to host the event. Ms. Becker moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming September 2021 Sports Tourism z Event up to $3,820.00 and finds the expenditure promotes tourism. Second by Ms. Cox. Carried unanimously 7 — 0. a G. Recommendation to award Request for Proposal (RFP) #21-7860 "Tourism Research Services" to Downs & St. Germain Research, Inc.; and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary noting: • The Tourism Research Services contract is renewed every 5 years and in January of 20216 firms responded to the County's Request For Proposal. • A Selection Committee was convened and identified the top two firms as Downs & St. Germain Research, Inc. and Research Data Services, Inc. • The two firms followed up with presentations to the Committee and Downs & St. Germain Research, Inc. was selected as the top ranked firm. C! Packet Pg. 8 4.B.1.a June 28, 2021 A successful contract negotiation ensued, and staff is seeking a recommendation from the TDC on the item today. The contract will require approval by the Board of County Commissioners and commence on October 1, 2021. • The existing consultant's (Research Data Services, Inc.) contract expires at the end of October, and they will be available during the transition period. During Council discussion, the following was noted: • The Selection Committee's decision was unanimous, and staff supports the choice. • Research Data Services, Inc. has been the existing consultant for the past 15-years and the County is satisfied with their performance. • The vendor chosen proposed new measures for reporting data and identifying returns on investment at a contract cost similar to the existing contract. a • There is an "opt out clause" in the contract should the County be unsatisfied with the c services. M • The vendor of choice also provides consulting for Lee and Sarasota County which should be = beneficial to their activity in Collier County. r Ms. Cox moved to endorse the Selection Committee's choice and recommend the Board of County a Commissioners award Request for Proposal (RFP) #21-7860 "Tourism Research Services" to N Downs & St. Germain Research, Inc.; and finds the expenditure promotes tourism. N Second by Ms. Brock. Carried unanimously 7 — 0. C N d I. Recommendation to approve the FY 22 Proposed Tourism Division budget and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary and provided an overview of the accounts funded by Tourist Development Tax revenue noting: • The account funding includes: v, ➢ Beach Park Facilities Fund 183 - $1,068,600. ➢ Tourism Promotion Fund 184 - $10,313,100. ➢ TDC Museums Fund 193 - $570,100. N ➢ Beach Renourishment Fund 195 - $11,635,500. ➢ County Museums Fund 198 - $2,000,000. ➢ Tourism Capital Projects Fund 758 - $4,262,600. • The total TDT Revenue projected is $29,849,900 and reflects a 19.5% increase over the prior year of FY 21. • The level of revenue projected is similar to that garnered in FY 2019, the year prior to the a pandemic. During Council discussion, the following was noted: It is crucial to continue funding marketing promotions at the highest level possible as research indicates visitation in Florida may decrease in 2023 as potential tourists seek other destinations given Florida's relative success during the pandemic. The County should ensure adequate resources are being dedicated to marketing the new Sports Complex given their financial investment in the facility. This should include engaging a full-time employee directly responsible for the endeavor. Ms. Becker moved to recommend the Board of County Commissioners approve the FY 22 Proposed Tourism Division budget and finds the expenditure promotes tourism. 5 Packet Pg. 9 June 28, 2021 4.B.1.a Second by Ms. Kerns. Carried unanimously 7 — 0. Council discussion occurred noting it may be beneficial to provide a recommendation to the Board of County Commissioners on funding an additional full-time person dedicated to marketing the facilities available at the Sports Complex. Mr. Hill moved to recommend the Board of County Commissioners approve the hiring of an additional full-time employee solely dedicated to Sports Marketing and Promotions. Second by Mr. Grifoni. Carried unanimously 7 - 0. 8. Old Business None a� 9. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County Website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as o needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. c N Part 1. Marketing Partner Report N A. Research Data Services —Anne Wittine c "Collier County Tourism Research — May 2021 " The report outlined the improving conditions in the industry. The following was noted during Council discussions: ti T B. Paradise Advertising — Amber de Lisser and Tom Merrick 2 "Marketing Partner Reports —June 2021 TDC" 'c C. Lou Hammond Group — Michelle Kelly "National Public Relations Update — TDC Meeting - Services Conducted in May 2021 " Ms. Cox left the meeting at 11: 00 a.m. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Jack Wert "Tourist Tax Collections " E. Miles Partners — Website Activity — Jack Wert "Paradisecoast. com Monthly Report — May 2020 " F. Digital & Social Media - Jack Wert G. County Museums —Amanda Townsend "Collier County Museums " 10. Tourism Staff Reports n Packet Pg. 10 June 28, 2021 4.B.1.a A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 11. Detailed Staff Reports A. Submitted 12. Council Member Discussion Mr. Wert reported he will be retiring as of September 301h and staff is well positioned for a smooth transition — The Council Members recognized Mr. Wert's long standing service to the residents of Collier County. a� Ms. Becker noted there will be a July 4r" holiday parade on July 3rd in Naples and the fireworks display is scheduled for the Naples beach on July 4th. U 13. Next Scheduled Meeting Date/Location — July 26, 2021— 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor N 3299 East Tamiami Trail, Naples, Florida 34112 c' N d C There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:25 A.M. ti COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL a r c E 00 N Chairman, Commissioner Andy Solis 3 c as These minutes approved by the Board/Committee on as presented or as E amended U a r r Q 7 Packet Pg. 11 6.B.1 07/26/2021 EXECUTIVE SUMMARY Recommendation to approve a Collier County Tourist Development Council (TDC) Grant Application for Fiscal Year 2021 Beach Park Facility Capital Maintenance Program in the amount of $200,000, authorize necessary budget amendment, and to make the finding that the expenditures promote tourism. OBJECTIVE: To obtain TDC grant funding for facility maintenance efforts at County beach park locations. CONSIDERATIONS: The goal of this new project is to maintain best in class beach park facility customer experience through an enhanced maintenance regimen. The program will be centered on periodic beach park site refreshes and timely repair of maintenance requirements otherwise only addressed through standalone renovation projects developed as part of the annual budget process. Eligible projects for this grant will be related to the maintenance of beach park facilities (e.g. buildings, structures, and related infrastructure). Some example maintenance program activities include, but are not limited to, roof repairs/replacements, pressure washing and painting, lighting upgrades, and restroom fixture repairs/replacements. The expenses covered by this project will be inclusive of equipment, labor, and materials utilized by Facilities Management and their vendors to perform the work. Maintaining these locations to a high standard of service has historically been a financial challenge due to the harsh environmental conditions at beach park facilities, the uniqueness of the amenities provided, and the high volume of visitors each year at these locations. This grant would serve as a reliable funding source to ensure that maintenance needs at beach park facilities can be addressed timely without undue burden to other planned County capital projects at locations other than beach park facilities. This project/program will enhance and ensure a consistently positive beach experience for visitors using our beach facilities as well as residents to further promote Collier County as a premier destination for tourism. FISCAL IMPACT: Funding for the subject project is available in Tourist Development Council (TDC) Beach Park Facilities Fund (183) reserves. A budget amendment in the amount of $200,000 moving funds from reserves to an appropriate project number is required. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact. ADVISORY COMMITTEE RECOMMENDATION(S): The Parks and Recreation Advisory Board (PARAB) approved this item at their regularly scheduled meeting on June 16, 2021 with a vote of 4-0. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a Collier County Tourist Development Council (TDC) Grant Application for Fiscal Year 2021 Beach Facility Maintenance in the amount of $200,000, authorize necessary budget amendment, and to make the finding that the expenditures promote tourism. Prepared by: Joshua Hammond, Manager - Technical Systems Operations, Operations & Veteran Services ATTACHMENT(S) 1. 1 - TDC Grant Application - Beach Park Facility Maintenance (DOCX) Packet Pg. 12 6.B.1 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.B.1 Doc ID: 16337 Item Summary: Recommendation to approve a Collier County Tourist Development Council (TDC) Grant Application for Fiscal Year 2021 Beach Park Facility Capital Maintenance Program in the amount of $200,000, authorize necessary budget amendment, and to make the finding that the expenditures promote tourism. Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 06/22/2021 10:24 AM Submitted by: Title: Division Director — Tourism Name: Jack Wert 06/22/2021 10:24 AM Approved By: Review: Tourism Corporate Business Operations Tourism Budget and Management Office Tourism County Manager's Office Tourist Development Council County Attorney's Office Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Director Completed Ed Finn Additional Reviewer Paul Beirnes Additional Reviewer Sean Callahan Executive Director Jack Wert Meeting Pending Jennifer Leslie Attorney Review Completed 07/12/2021 8:38 AM Completed 07/12/2021 9:47 AM 07/13/2021 9:26 AM Completed 07/14/2021 9:57 AM Completed 07/20/2021 6:04 PM Completed 07/21/2021 8:51 AM 07/26/2021 9:00 AM Skipped 07/21/2021 9:08 AM Packet Pg. 13 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Fiscal Year 2021 Beach Park Facility Capital Maintenance Program Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Division North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Barry Williams, Director 15000 Livingston Road Naples, FL 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Division 4. Details of Project -Description and Location: This is a new TDC funded project/program designed to maintain best in class beach park facility customer experience. This project will provide an enhanced maintenance regimen centered on periodic site refreshes and timely inspection and repair of maintenance requirements otherwise only addressed through a standalone renovation project generally developed as part of the Parks & Recreation annual budget process. The expenses covered by this project will be inclusive of equipment, labor, and materials utilized by Facilities Management and their vendors to perform the work. This project/program will enhance and ensure a consistently positive beach experience for visitors using our beach facilities as well as residents. 5. Estimated project start date: July 2021 6. Estimated project duration: 4 Months 7. Total TDC Tax Funds Requested: $200,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No () Packet Pg. 14 Page 12 6.B.1.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Fiscal Year 2021 Beach Park Facility Capital Maintenance Program PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $200,000.00 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $200,000.00 PROJECT EXPENSES: Facilities Management "Special Service Charges" (equipment, labor, and materials) at Beach Park Facilities $200,000.00 Additional TDC Funds requested MILESTONES: Obtain TDC approval for additional TDC Funds Obtain BCC approval Project completion $200,000.00 June 2021 July 2021 September 2021 Packet Pg. 15 7.A 07/26/2021 EXECUTIVE SUMMARY Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the two upcoming October 2021 Sports Tourism Events up to $10,500 and make a finding that this expenditure promote tourism. OBJECTIVE: To support the hosting costs for two sporting events in October 2021 with a goal to attract participants and spectators to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following two Sports Tourism Events in October 2021. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay in advance. The Tourism Division proposes to reimburse the event organizer for facility rental costs and operating expenses based on the proposed rental cost from the facility and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars ($15) per room night. Funding for these sports events is subject to TDC recommendation and Board approval. Alligator Allev Baseball Invitation is scheduled for October 2-3, 2021, at North Collier Regional Park, Veterans Park and Golden Gate Community Park. This is a youth male baseball tournament. The event organizer has projected the event will attract 350 athletes. Staff is projecting the event to generate 350 room nights in the County based on the pre -event Destination International Event Impact Calculator, direct visitor spending of $226,540 and TDT revenue of $2,625. The expenses to be paid for the event will be assistance with facility rental and operational costs up to a maximum amount of $5,250. Parks and Recreation overtime will be billed directly to the event promoter. Year Projected 2021 Actual 2020 Actual 2019 Direct Spending $226,540 Cancelled COVID-19 $122,553 TDT Revenue $2,625 $1,047 Room Nights 350 $176 Acquisition Cost $15 $15 Alligator Allev Baseball Classic is scheduled for October 23-24, 2021, a new event at North Collier Regional Park, Veterans Park and Golden Gate Community Park. This is a youth male baseball tournament. The event is projected to attract 350 athletes and staff is projecting the event to generate 350 room nights in the County based on the pre -event Destination International Event Impact Calculator, direct visitor spending of $226,540 and TDT revenue of $2,625. The expenses to be paid for the event will be assistance with facility rental and operational costs up to a maximum amount of $5,250. Parks and Recreation overtime will be billed directly to the event promoter. FISCAL IMPACT: Funding of up to $10,500 for the two October 2021 events are included in the BCC proposed FY 22 Tourism Division budget in Fund 184 for Sports Marketing Small Event support. This leaves a balance of $51,800 in Fund 184. Packet Pg. 16 07/26/2021 7.A GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. , ,GAL CONSIDERATION& This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of Tourist Development Tax Promotion Funds to support the two upcoming October 2021 Sports Tourism Event up to $10,500 and make a finding that this expenditure promotes tourism. Prepared by Nikki King, Sports Marketing Manager Attachments: Event Assistance Applications for the October 2021 event ATTACHMENT(S) 1. July Sports Oct events agreement (PDF) Packet Pg. 17 7.A 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 17521 Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the two upcoming October 2021 Sports Tourism Events up to $10,500 and make a finding that this expenditure promote tourism. Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/14/2021 12:21 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/14/2021 12:21 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Additional Reviewer Paul Beirnes Director Completed Sean Callahan Executive Director Jennifer Leslie Attorney Review Jack Wert Meeting Pending Completed 07/14/2021 12:22 PM Completed 07/14/2021 1:01 PM Completed 07/14/2021 2:24 PM 07/15/2021 9:26 AM Completed 07/19/2021 7:44 AM Skipped 07/20/2021 3:38 PM 07/26/2021 9:00 AM Packet Pg. 18 7.A.1 EXECUTIVE SUMMARY Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming October 2021 Sports Tourism Events up to $10,500 and make a finding that this expenditure promote tourism. OBJECTIVE: To support the hosting costs for sporting events in October 2021 with a goal to attract participants and spectators to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in October 2021. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay in advance. The Tourism Division proposes to reimburse the event organizer for facility rental costs and operating expenses based on the proposed rental cost from the facility and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars ($15) per room night. Funding for these sports events is subject to TDC recommendation and Board approval. Alligator Alley Baseball Invitation is scheduled for October 2-3, 2021, at North Collier Regional Park, Veterans Park and Golden Gate Community Park. This is a youth male baseball tournament. The event organizer has projected the event will attract 350 athletes. Staff is projecting the event to generate 350 room nights in the County based on the pre -event Destination International Event Impact Calculator, direct visitor spending of $226,540 and TDT revenue of $2,625. The expenses to be paid for the event will be assistance with facility rental and operational costs up to a maximum amount of $5,250. Parks and Recreation overtime will be billed directly to the event promoter. Year Projected 2021 Actual 202O Actual 2019 Direct Spending $226,540 Cancelled COVID-19 $122,553 TDT Revenue $2,625 $1,047 Room Nights 350 176 Acquisition Cost $15 $15 Alligator Alley Baseball Classic is scheduled for October 23-24, 2021, a new event at North Collier Regional Park, Veterans Park and Golden Gate Community Park. This is a youth male baseball tournament. The event is projected to attract 350 athletes and staff is projecting the event to generate 350 room nights in the County based on the pre -event Destination International Event Impact Calculator, direct visitor spending of $226,540 and TDT revenue of $2,625. The expenses to be paid for the event will be assistance with facility rental and operational costs up to a maximum amount of $5,250. Parks and Recreation overtime will be billed directly to the event promoter. c m w N 0 0 a Cn N O N a`) M 0 O N O ti Packet Pg. 19 7.A.1 FISCAL IMPACT: Funding of up to $10,500 for the October 2021 events are included in the BCC proposed FY 22 Tourism Division budget in Fund 184 for Sports Marketing Small Event support. Leaving a balance of $51,800 in Fund 184. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of Tourist Development Tax Promotion Funds to support the upcoming October 2021 Sports Tourism Event up to $10,500 and make a finding that this expenditure promotes tourism. Prepared by Nikki King, Sports Marketing Manager Attachments: Event Assistance Applications for the October 2021 event c m w E N �L 0 N 0 a Cn N O N L c.i 0 r N O ti Packet Pg. 20 7.A.1 Athletic Event_& Tournament Application *Application be received via email 90 days prior to the first day of the event. must Organization Name: �/ f 4 ► 1�'SC'�f� ��-- - w Organization Address: '� 3 7 `fie f r n-cc E N City: Pe M f N state: l" Zip: 2 N Organization Phone: - 0 „ _ A Organization Website: �" � fl G 4 ,an{ e i'Y► ► e `S Ji`7CE •C � `_ r --_ cn c Organization Email: v' m i' S u; T N 0 Non -Profit Tax ID No.: r 0 O Federal Tax ID No.: r N Event Director Full Name: D.O.B.: LO *Event Director will be the fst point of contact in the event of any issues during the event (i.e. medical, safety, altercations etc.). Collier County Parks and Recreation site -lead representative will consult on appropriate facility E protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been L mediated, the Collier County Parks and Recreation site -lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or Individuals from facility etc.) The below contact information will be used to contact the Event Director during the event. a� / Event Director Email: 1 - IVQ .4 ( O r L c _ Event Director Ceti Phone: l� I 3'3 0 "} _ Event Director Hoene/Business Address: l v0 1 2 7 Lite e- 1 � City: ��L ��, C State• Zip: 3 [) r Event Name r Sport(s): �l w a Dates requested for event: LL Will you require load4n dates in addition to the above requested dates? Please list schedule of load-ln and tear down (Date, Start, & End Time) and details an what will be loaded-in/torn d n: (Please note, load -in days may require additional facility rental fees.) Yes Na Page 1 of 12 Packet Pg. 21 7.A.1 Vendors Will you be securing any vendors at this event? YES ND Z y Please list the name of the vendor(s), dates, times, and dimensions of set-up. w E *Please note, a fee may be required for vendors to utilize venue space during the event. o 1. Vendors are required to supply their own power. ~ 2. Vendors are required to be fully set-up at least (1) hour prior to competition. L 3. No outside food and/or beverage vendors are allowed at Collier County Parks & Recreation as there is an exclusive concessionaire on -site. r 4. All vendors must provide a current business license and proof of insurance of at least N $1,000,000 in coverage. a� 0 r Facility(s) Type Requesting: O (Include number of frelds, courts, lake, beach, etc. and type Example �- North Collier Regional Park — (1) 9 v 9 04 Fl- Soccer Field) (1) (2) (3) (4) Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the CVB. lj -Z� i'� (:�' Will you require food arry on-Ae concessions? 5 *if yes, please ensure an accurate event schedule is provided to Collier County Parks and Recreation upon request to ensure ample preparation time. Estimated # of Spectators per day of event: Estimated # of Teams: 3 S Page 2 of 1.2 Packet Pg. 22 7.A.1 If using multiple facilities, please provide the information below. `Site Directors trust be at least 21 years of age and remain on premises for the duration of the event. Site Director Name & Cell Phone (1): I Site Location: Site Director Name & Cell Phone (2): U T Site Location:. e { ;� S ✓ 1 �� -. O Site Director Name & Cell Phone [3): ~ v3, +N! ' Site Location: e� # ` �' o a r lnsurance Polite{ o N Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to 0 event, The event organizer is subject to a late fee if this documentation is received after (15) business 0 days. Reservation will not be honored without appropriate insurance on file. N LO Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners m 3299 East TamlaMJ Trall Suite 3Nes 475746 E m o Agree to provide certificate(s) of insurance 15 business days prior to event start date "Collier County Board of County Commissioners is an additional insured". This coverage must remain in effect for the entirety of the event including the following coverages- * General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers comp, employer's liability (minimum $100,000) o Agree that Collier County assumes no liability for the recruitment, selection, background screening of non -county special event management, staff, volunteers, coaches, youth leaders, and others. `LV(Please, initial to verify your compliance with the above insurance Policy) Fac ty Rental De osit Poll A deposit of 15% of the total rental fees and charges associated with the event must be aid to Collier County Parks and Recreation within 7 business days of Cnilier county Parks & Recreation approval. Any eventthat has not paid the deposit is not considered approved until staid. Collier County Parks and Recreation will apply the deposit towards the event balance, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. (Please, Initial to verify your compliance with the Facility Rental DepositPolicy) Page 3 of 12 Packet Pg. 23 7.A.1 Event Cancellation Polic Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full refund will be issued. All event cancellations must be in writing and sent to Casey Doyle at casey-doyle@colliercountyfl.gov In the event the reservation is canceled less than 9fl da s prior to the first requested date of reservation, a �o% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 45 days prior to the first requested date of reservation, a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 15 days prior to the first requested date of reservation, a 5o% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be refunded. Collier County reserves the right to terminate this Event for any reason with 30 days' notice to the Event Organizer. Deposit will be refunded in full. No other refunds will be made. (Please, Initial to verify your compliance with the Event Cancellation Policy) Facility Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park users. In addition, destruction of landscaping and/or signs prohibiting parking In certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations being Issued to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. _(Please, initial to verify your compliance with the Facility Parking Policy) Page 4 of 12 a� w E T) 0 L 0 a N 0 N L d 0 r 0 O N LO F- Packet Pg. 24 7.A.1 Venue Rental Request & Approval Polio Venue rental request and/or approved venue requests are subject to relocation to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non-compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier Countystaff. Please note after capacity limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large events. 4Please, initial to verify your compliance with the Venue Rental Request & Approval Policy) Rental Fees & Par ment Palk All fees and expenses related with the event are the responsibility of the event organizer to pay. In addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues, and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it is determined that the event will require more event fields/space after funding assistance has been approved for the event, the additional cost will be the responsibility of the event organizer to remit. Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of the event. if all fees are not paid then the event will not be honored and will be cancelled. (Please, initial to verify your compliance with the Rental Pees Policy) Weather Policy Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor in accordance with the protocol approved by Collier County. (Please, initial to verify your compliance with the Weather Policy) Event Approval Polio I understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms the requested facilities are available in compliance with Parks and Recreation requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County Parks and Recreation Rules & Regulations form. 6- i1) (Please, initial to verify your compliance with Event Approval Policy) Page 5 of 12 a� w E T) 0 0 a N 0 N m 0 O N LO r• Packet Pg. 25 7.A.1 INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized bythe EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not = a� be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available w to an indemnified party or person described in this paragraph.This section does not pertain to any incident ;_ T) arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. ° C (Please, initial to verify your compliance with required Indemnification language) o a r N O N L d :i Page 6 of 12 Al N LO Packet Pg. 26 7.A.1 Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners (BCC) 1. Applications will be reviewed to evaluate the impact of the event to Collier County. 2. All proposed funding must be recommended by the Collier County Tourist Development Council and the Collier County Board of Commissioners. Expenses will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary r a� How many years has this event been held? w ercT What previous locations have hosted this event? o L 0 Q How many participants does this a ent host historically? JJ — Li 7 1 ' ei i*1 � N 0 N L How many room nights has this event attracted historically? ci 0 0 r Wow many spectators has this event attracted historically? LO N Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel room nights for each category. Out- of- Area Youth Participants Local Youth Participants 0 Out -of -Area Adult Participants q u - Le Local Adult Participants 44 Out -of -Area Staff & Media' -� Local Staff &Media Gender of Participants \.e u �'i 'i Number of Teams -- Age Ranges of Participants —~ / Total Projected Room Nights 3 i (� All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a National governing body. Documentation of sanctioning must accompany the application. (Ex: COI through governing body for documentation.) Which organization will be sanctioning this event? How will you be securing Calller County hotel accommodations? If you are contracting with a housing company, please list below. Page 9 of 12 Packet Pg. 27 7.A.1 Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time of application and can be emended up to 60 days prior to the first day of the event with the application. (� a e,. EC ' Cat a c i e cacl Vl'i F 1 Ae ,,/ e PROJECTED EVENT EXPENSES: Please refer to the allowable and non -allowable expenses on page 8 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses will be reimbursed up to the amount approved by the BCC If room night projection is met or exceeded. Allowable Expense, 0 ,l\ ,n Spiv 12g fee s Total Amount Requested: OTHER EVENT EXPENSES NOT REIMBURSABLE: (O%'geA 9,' le ivC 'e t1�Go e \�v� S Cr'� i e 5 5Zo t' C "c ry\ Post -Event Material Deadline Polic Amount C;�, 700 LI— �d0 sir 00 r� c� 01 r. j� 1 Post -event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. (Please, initial to verify your compliance with the Post -Event Material Deadline policy) Ar— Page 10 of 12 r w E •L 0 0 a r N 0 N 0 r 0 0 N LO Packet Pg. 28 7.A.1 Evaluation of Event for Future Oates Polic Upon submission of the post -event and room night materials, Collier County will evaluate the impact of the event in Collier County based on the deliverables outlined by the event organizer in the funding application. Collier County will determine based on said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reservesthe rightto cancel future requested and/or approved dates. (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Hotel & Room Night Guidelines Polio Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be printed on official hotel stationery Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third - party booking agency is used; the same procedure as above applies. Third -party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. C`°" (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy) Compliance I hereby certify that the information contained in this application Is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Collier County. (Please, initial to verify your compliance) Page 11 of 12 r a� w E M •L 0 0 a r N 0 N L d 0 O N LO Packet Pg. 29 Event Director Prh TItl Sig Da, Parks & Recreation Representative Printed Name: Title: Signature: Date: Collier County/CVB Representative Printed Name: r. Title: `0 S!gnature-,-//'11/"'-7/-" J Date: Applications must be sent electronically to be eligible for review. Please send application via email to: Nicole King Naples, Marco Island, Everglades Convention and Visitors Bureau 239-252-4267 Nicole,Kiin&e.galliercauntyfl.eay Page 12 of 12 LU E 0 0 CL Cn cm 0 N 0 0 cm LO 1- T- I Packet Pg. 30 1 7.A.1 4�4V-1a GOjJ�ry 4� 4. cof7er County Plag f,'onuerl a Dirracer Athletic Event & Tournament Application *Application must be /received via email 90 days prior to the first day of the event. Organization Name: Organization Address: A) 1 3 % 'Te f r i�Yc. City: ZC rM' Lit (L"e. -1�)- N e...��- „State:-- —I--� -_Zip: Organization Phone: Organization Website: Organization Email: Non -Profit Tax ID No.: N Federal Tax ID No.: 0 Z)% Event Director Full Name: D.O.B. I r1 �3 I / -� -7 *Event Director will be the first point of contact In the event of any Issues during the event (l.e. medical, safety, altercations etc.). Collier County parks and Recreation site -lead representative will consult on appropriate facility Protocols, but it Is the responsibility of the Event Director to regulate the situation. Once the situation has been mediated, the Collier County Parks and Recreation site -lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility etc. j The below contact information will be used to contact the Event Director during the event. Event Director Email: Event Director Cell Phone: v 9 ., Y ^' , % 4 — 3 3 . Event Director Home/Business Address: JA) 7 Te Cr A- r e_ City: �!C- %�+��1 C State: Zip: _3 -3 a Event Name: Sport(s)... LJr Dates requested for event: —.. - /1 ----5.5 a' Will you require load -in dates in addition to the above requested dates? Please list schedule of load -in and tear down (Date, Start, & End Time) and details on what will be loaded In/torn d wn: (Please note, load -in days may require additional facility rental fees.) Yes No : Page 1 of 1.2 a� w M 0 L 0 Q N O N L d 0 r O r N LO Packet Pg. 31 7.A.1 Vendors Will you be securing any vendors at this event? YES NO f1 Please list the name of the vendor(s), dates, times, and dimensions of set-up. 1-1�M *Please note, a fee may be required for vendors to utilize venue space during the event. I Vendors are required to supply their own power. 2. Vendors are required to be fully set-up at least (1) hour prior to competition. 3. No outside food and/or beverage vendors are allowed at Collier County Parks & Recreation as there is an exclusive concessionaire on -site. 4. All vendors must provide a current business license and proof of insurance of atleast $1,000,000 in coverage. Facility(s) Type Requesting: (include number of fields, courts, lake, beach, etc. and type Example — North Collier Regional Park — (1) 9 v 9 Soccer Field) Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the C116. ,U-z ,\� Will you require food any orrsiteconcessions? . *If yes, please ensure an accurate event schedule is provided to Collier county Parks and Recreation upon request to ensure ample preparation time. Estimated # of Spectators per day of event: Estimated # of Teams; Page 2 of 12 r c a� w E T) 0 L 0 a N O N L d 0 r O N LO Packet Pg. 32 7.A.1 If using multiple facilities, please provide the information below. *Site Directors must be at least 21 years of age and remain on premises for the duration of the event. Site Director Name & Cell Phone (1): t A-C ✓n J� ~- I q Site location: i C� ):__ ra Site Director Name &Cell Phone (z); ._tJ �ct r �' i. ' Site Location: e�e { Ct S ✓ . Site Director Name & Cell Phone (3): D Li�3 i i\cd s � C4e Site Location: �- l_*_I_do- )Q Insurance Policv Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to event. The event organizer is subject to a late fee if this documentation is received after (15) business days. Reservation will not be honored without appropriate insurance on file. Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners 3299 Fast Tomiaml Trail, Suite„ 303. Naples, FL. 34112-5745 o Agree to provide certificate(s) of insurance 15 business days prior to event start date "Collier County Board of County Commissioners is an additional insured". This coverage must remain in effect for the entirety of the event including the following coverages: o General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers comp, employer's liability (minimum $100,000) o Agree that Collier County assumes no liability for the recruitment, selection, background screening of non -county special event management, staff, volunteers, coaches, youth leaders, and others. (Please, initial to verify your compliance with the above Insurance Policy) Facility Rental Deposit Policy A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the deposit towards the event balance, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. (Please, initial to verify your compliance with the Facility Rental Deposit Policy) Page 3 of 12 r a� w E T) •L 0 L 0 ,,^Q^ v/ N O N m 0 r O r N LO Packet Pg. 33 7.A.1 Event Cancellation Polic Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full refund will be issued. All event cancellations must be in writing and sent to Casey Doyle at casey.doyie@colliercountyfl.gov In the event the reservation is canceled less than 90 da s prior to the first requested date of reservation, a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 45 days prior to the first requested date of reservation, a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 15 clays prior to the first requested date of reservation, a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be refunded. Collier County reserves the right to terminate this Event for any reason with 30 days' notice to the Event Organizer. Deposit will be refunded in full. No other refunds will be made. 7 (Please, initial to verify your compliance with the Event Cancellation Policy) FacA_ity Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safaty of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to Individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. (Please, initial to verify your compliance with the Facility ParkingPoiicy) Page 4 of 12 a� w E T) •L 0 L 0 a r N O N L d 0 O N LO Packet Pg. 34 7.A.1 Venue Rental Request & Approval Polley Venue rental request and/or approved venue requests are subject to relocation to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non-compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier Countystaff. Please note after capacity limits are reached on any County venues, multiple facilities must be reserved, paid for and used, Event v, organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large events. > w E C(Please, initial to verify your compliance with the Venue Mental Request & Approval Policy N 0 Rental Fees & Payment Policy o a All fees and expenses related with the event are the responsibility of the event organizer to pay. In N addition, any field, equipment, and/or facility usage In excess of the approved number of fields, venues, N and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it Is determined that the event will require more event fields/space after funding assistance has been o approved for the event, the additional cost will be the responsibility of the event organizer to remit. O Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of the event. if all fees are not paid then the event will not be honored and will be cancelled. N LO (Please, initial to verify your compliance with the Rental Fees Policy) c (D Weather Policy E Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor in accordance with the protocol approved by Collier County. G' (Please, initial to verify your compliance with the Weather Policy) Event Approval Policy I understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms the requested facilities are available in compliance with Parks and Recreation requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County harks and Recreation Rules & Regulations form. (Please, initial to verify your compliance with Event Approval Policy) Page 5of12 Packet Pg. 35 7.A.1 INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Colder County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized in by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available w to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. 0~ U) (Please, initial to verify your compliance with required Indemnification language) °Q Page 6 of 12 Packet Pg. 36 7.A.1 Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners (BCC) 1. Applications will be reviewed to evaluate the impact of the event to Collier County. 2. All proposed funding must be recommended by the Collier County Tourist Development Council and the Collier County Board of Commissioners. Expenses will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary a� How many years has this event been held? w r� E % U e et N L O What previous locations have hosted this event? f� ) /� / 0 . �) i e"r �D6 A/ G vU / s 1 C) fry" eA) l j + `�� L O How many participants does this event host historically? _ 3J — Ci 5" J-Z ci 14 S o N L How many room nights has this event attracted historically? 0 O r How many spectators has this event attracted historically? LO Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel room nights for each category. Out- of- Area Youth Participants local Youth Participants Out -of -Area Adult Participants L4 v L Local Adult Participants Out -of -Area Staff & Media : '' 0 Local Staff & Media Gender of Participants .0 0 Number of Teams j Age Ranges of Participants —1/V Total Projected Room Nights; All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a National governing body. Documentation of sanctioning must accompany the application. (Ex: Col through governing body for documentation.) Which organization will be sanctioning this event? How will you be securing Collier County hotel accommodations? if you are contracting with a housing company, please list below. Page 9 of 12 Packet Pg. 37 7.A.1 Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time of application and can be emended up to 60 days prior to the first day of the event with the application. IIAJ ~ �Q ate' �tC (: �'ia 6 i' tal 'It�Cc VVI r 11-04111 ' 44( V i�-dv PROJECTED EVENT EXPENSES: Please refer to the allowable and non -allowable expenses on page 8 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses will be reimbursed up to the amount approved by the 8CC if room night projection is met or exceeded. Allowable Expense, ( rL'. i ti 'IQ_ 1 Si 0 ;C CIA I )C MCA NC2 1-`) Total Amount Requested: OTHER EVENT EXPENSES NOT REIMBURSABLE: G"meA r ',de IV � �J_ Q- � � C Qa y' L pi \"k S , C`1 i e 5 t l� sz;f c�� Post -Event Material Deadline Policv Amount ! o f4 . 700 , CIO .�1 0•. � t Post -event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. 0 (Please, initial to verify your compliance with the Post -Event Material Deadline Policy) Page 10 of 12 W E 2 0 L 0 a r N 0 N L d 0 0 r N LO Packet Pg. 38 7.A.1 Evaluation of Event for Future Dates Polic Upon submission of the post -event and room night materials, Collier County will evaluate the Impact of the event in Collier County based on the deliverables outlined by the event organizer in the funding application. Collier County will determine based on said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured Impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (Le. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reservesthe rightto cancel future requested and/or approved dates. _&�_(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Hotel & Room_ Night Guidelines Policy Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be printed on official hotel stationery Written emails, excel sheets etc., will not be accepted as valid proof of room nights). in the event a third - party booking agency is used; the same procedure as above applies. Third -party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. {Please, initial to verify your compliance with the hotel & Room Night Guidelines Policy) l hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Collier County. (Please, initial to verify your compliance) Page 11 of 12 a� w E M •L 0 0 a r N O N d 0 r O r N LO Event director Collier CountyAVi3 Rel2resentative Printed Name: �c! JY`) IXPrinted Name: ,�/,'lr, Title: e s , I /A Title-f Signature: G` G1�'I Signature: f Date: _.,.,_.. Date: Parks & Recreation Representative Printed Name: Title: Signature: Date: Applications must be sent electronicaliy to be eligible for review. Please send application via email to: Nicole. King Naples, Marco Island, Everglades Convention and Visitors Bureau 239-252-4267 Nicole. Kin colliercount Fl, ov Page 12 of 12 c m w E N �L O N O CL Cn N O N L O c.i O r N LO ti T- Packet Pg. 40 Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Parameters ~� � � � � �' Key Results �� ;� Event Name: Pre Alligator Ailey Baseball Invitation Business Sales (Direct): $226,540 Organization: Business Sales (Total): $320,483 Event Type: Youth Amateur Jobs Supported (Direct): 137 Start Date: 10/2/2021 Jobs Supported (Total): 152 End Date: 10/3/2021 Local Taxes (Total): $7,848 Overnight Attendees: 350 Net Direct Tax ROL $6,747 Day Attendees: 420 Estimated Room Demand: 350 ,, rl :^ ��re�.� BI,.ISIDe$S-�,a�,es. � Y r ,; � /^n '? a ✓ y Sales by Source Sales by Sector $250,000 [ Trans. I i $200,000 - tpace;Rntal Retail � $150,000 i Recreation $100,000 l_o ging $50,000 .... .. WE SM rBuusines,s Services $0 I i $0 $20,000 $40,000 $60,000 Attendees Organizer Media $80,000 Industry Attendees Organizer Media/Sponsors Total Lodging $52,500 $0 $0 $52,500' Transportation $21,167 $249 $25 $21,441'. Food & Beverage $70,705 $6,822 $0 $77,527' Retail $45,809 $0 $0 $45,809, Recreation $21,741 $0 $0 $21,741'i Space Rental $0 $3,214 $0 $3,214i Business Services $0 $4,294 $14 $4,308I TOTAL $211,922 $14,578 $40 $226, 540 c m W E N �L 0 t- 0 a Cn N 0 N a) M 0 O cm Ln ti T Packet Pg. 41 Destinations International Event impact Calculator 7181202 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Name: Pre Alligator Alley Baseball Invitation 2021 Organization: r Direct Indirect/Induced Total' Business Sales $226,540 $93,943 $320,483 Personal Income $84,308 $26,341 $110,650 Jobs Supported Persons 137 15 152 Annual FTIs 2 0 3 Taxes and Assessments Federal Total $21,459 $7,916 $29,375 State Tota $16,005 2 987 118 993 sales $12,199 $1,409 $13, 608 income $0 $0 $0 bed $0 - $0 other $3,806 $1,578 $5,384 Local Total (ex c, ro ert $6,747 11,101 $7,848 sales $2,033 $235 $2,268 income $0 $0 $0 bed $2,625 $2,625 per room charge $0 _ $0 tourism district $0 _ $0 restaurant $0 $0 $0 other $2,089 $866 $2,955 property tax $4,110 $1,058 $6,168 Direct local tax ROI (net property taxes) Direct Tax Receipts $6,747 DMO Hosting Costs $0 Direct ROI $6 747 Local Taxes Net Present Value $6 747 Direct R01(%) _ Costs Total local tax ROI (net property taxes) Total Local Tax Receipts $7,848 I ! Total ROI $7,848 i Not Present Value $7,848 $a $4,000 $8,000 Total ROE (%) - $2,000 $s,oao Room Nights (total) 350 Room Pickup (block only) 350 Peak Rooms 130 Total Visitor Gays 1,260 c m w N O t- O a to N 0 N `m O O N Ln ti Packet Pg. 42 Destinations International Event Impact Calculator 7/8/2021 2:47:51 PM Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Evert Raramefers Key �Resulfs l/ Event IVarr�e: Pre Alliga#or Alley Baseball Classic Business Sales (D 2 Irect): $226,540 Organization: Business Sales (Total): $320,483 Event Type: Youth Amateur Jobs Supported (Direct): 137 Start Date: 10/23/2021 Jobs Supported (Total): 152 End Date: 10/24/2021 Local Taxes (Total): $7,848 Overnight Attendees: 350 Net Direct Tax ROI: $6,747 Day Attendees: 420 Estimated Room Demand: 350 Sales by Source Sales by Sector Trans. $240,000 _ S ace Rent l $150,000 Retail Recreation I $100,000 I Lo ging $50,000 ... 3 Business Services $0 1 Attendees Organizer [Media E $80:000 $0 $20,000 $40,000 $60,000 Industry Attendees Organizer Media/Sponsors Total Lodging $52,500 $0 $0 $52,500 Transportation $21,167 $249 $25 $21,441 Food & Beverage $70,705 $6,822 $0 $77,527 Retail $45,809 $0 $0 $45,809 Recreation $21,741 $0 $0 $21,741 Space Rental $0 $3,214 $0 $3,214 Business Services $0 $4,294 $14 $4,308 TOTAL $211,922 $14,578 $40 $226,540 c m w N �L 0 0 a Cn N 0 N 0 O N Ln ti Packet Pg. 43 1 Destinations International Event Impact Calculator 71RrOml )-rin•nq ona Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Name: Pre Alligator Alley Baseball Classic 2021 Organization: EconQlm�c Impact De>kalls y� Direct Indirectlfnduced Total Business Sales $226,540 $93,943 $320,483 Personal Income $84,308 $26,341 $110,650 .lobs Supported Persons 137 15 152 Annual FTEs 2 0 3 Taxes and Assessments Federal Total $Z1,459 $7,916 $29,375 State Total 16 005 $2,987 $18,993 sales $12,199 $1,409 $13,608 Income $0 $0 $0 bed $0 _ $0 other $3,806 $1,578 $5,384 Local Total (excl...,propertyj $6,747 $1,101 $7,848 sales $2,033 $235 $2,268 income $0 $0 $D bed $2,625 _ $2,625 per room charge $0 _ $0 tourism district $0 _ $0 restaurant $0 $D $D other $2,089 $866 $2, 955 property tax $4,11 Q $1,058 $5,168 Direct local tax ROE (net property taxes) .......... Direct Tax Receipts $6,747 DMO Hosting Costs $0 I i Direct ROl $6,747 Local Taxes Net Present Value $6,747 Direct ROI (%) Costs Total local tax ROI (net property taxes) Total Local Tax Receipts $7,848 Total ROl $7,848 i Net Present Value $7,848 $o $4,000 $8,000 Total ROl $2,000 $s,000 r' , � ��l ' Estlmafied�Roam De n 7 �" Room Nights (total) 350 Room Pickup (block only) 350 Peak Rooms 130 Total Visitor Days 1,260 N c m w E N �L O H N O a to N 0 N L m 0 O N Ln ti Packet Pg. 44 Destinations International Event Irnpact Calculator 719/0W)LI n.tn.no nKA 07/26/2021 7.B EXECUTIVE SUMMARY Recommendation to approve the Sponsorship Agreement for FY 2022 between Collier County and Global Sports Resorts LLC dba Academia Sanchez-Casal Florida (Global Sports Resorts) and make a finding that this item promotes tourism. OBJECTIVE: Recommend the approval of a Sponsorship Agreement between Collier County and Global Sports Resorts LLC dba Academia Sanchez-Casal Florida (Global Sports Resorts) for Fiscal Year 2022 beginning October 1, 2021, ending September 30, 2022. CONSIDERATIONS: Global Sports Resorts is under the management of CEO and founder Emilio Sanchez Vicario. It is the largest tennis facility in Southwest Florida with 38 courts, acting as a tennis hub for the whole region. Outstanding first-class facilities make the club an ideal place for families and tennis lovers of all levels in a unique tennis atmosphere. All of their tournaments are sanctioned and sponsored by the International Tennis Federation, United States Tennis Association, and National Tennis Players Association. Sanchez-Casal brings top -ranked players both Internationally and Nationally to Academia Sanchez-Casal and guarantee great tennis for area tennis fans of all ages. The club is also home to the International Accredited School which is located in the facility and offers outstanding global education for all their international students. More than 60 tournaments of all levels (from local junior to ITF World Tennis Tour tournaments) are hosted every year at Sanchez-Casal Florida including 4 USTA National Championships, 2 USTA Super Cat II, 1 USTA Super Cat III, USTA Florida Junior Sanctioned and UTR (Universal Tennis Ranking) tournaments. The County will pay Global Sports Resorts a Sponsorship Fee in the sum of Ten Thousand Dollars ($10,000) for the 2022 Fiscal Year in two installments to help Global Sports Resorts pay for its costs related to hosting the events. FISCAL IMPACT: $10,000 is available in Fund 184 in the BCC requested FY 22 Tourism Division budget for sports marketing, as outlined by the promotional agreement. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the Sponsorship Agreement for FY 2022 between Collier County and Global Sports Resorts LLC dba Academia Sanchez-Casal Florida (Global Sports Resorts) and make a finding that this item promotes tourism. Prepared by: Nikki King, Sports Development Manager Attachments: (1) Global Sports Resorts Sponsorship agreement ATTACHMENT(S) 1. Global Sports Resorts Agreement (PDF) Packet Pg. 45 7.B 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 17522 Item Summary: Recommendation to approve the Sponsorship Agreement for FY 2022 between Collier County and Global Sports Resorts LLC dba Academia Sanchez -Canal Florida (Global Sports Resorts) and make a finding that this item promotes tourism. Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/14/2021 11:30 AM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/14/2021 11:30 AM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office Tourist Development Council County Attorney's Office Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Additional Reviewer Paul Beirnes Director Completed Sean Callahan Executive Director Jack Wert Meeting Pending Jennifer Leslie Attorney Review Completed 07/14/2021 11:31 AM Completed 07/14/2021 11:40 AM Completed 07/14/2021 11:50 AM 07/15/2021 10:20 AM Completed 07/19/2021 7:43 AM 07/26/2021 9:00 AM Skipped 07/20/2021 3:33 PM Packet Pg. 46 SPONSORSHIP AGREEMENT BETWEEN COLLIER COUNTY AND GLOBAL SPORTS RESORTS THIS AGREEMENT is made and entered into this day of , 2021, by and between Collier County, a political subdivision of the State of Florida ("County"), and Global Sports Resorts, LLC ("Global Sports Resorts"), 2035 Sanchez Casal Way, Naples, FL 34105, authorized to do business in Florida. RECITALS: WHEREAS, the County has adopted a Tourist Development Plan funded by proceeds from the Tourist Development Tax; and WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues generated by the Tourist Development Tax are to be allocated to promote and advertise tourism within the State of Florida, nationally and internationally which encourages tourism; and WHEREAS, Global Sports Resorts has applied to the Collier County Tourist Development Council ("TDC") for Sponsorship funding to be used to host multiple national and international tennis competitions in the fiscal year of 2022; and WHEREAS, with the recommendation of the TDC, the Collier County Board of County Commissioners has reviewed and approved the proposal of Global Sports Resorts, and specifically finds that the events promote tourism. WITNESSETH: NOW, THEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows: 1. All of the above RECITALS are true and correct and are hereby expressly incorporated herein by reference as if set forth fully below. 2. Global Sports Resorts agrees as follows: A. At its sole cost and expense, Global Sports Resorts will promote, market, and present the fiscal year of 2022 Tennis Championships (a series of events), to take place at Sanchez-Casal Academy located at Naples Bath and Tennis Club from October 1, 2021, through September 30, 2022. As part of this agreement, Global Sports Resorts at its sole cost and expense, will: i. Host multiple (at least two) national and international tennis competitions between October 1, 2021, through September 30, 2022, and will comply with all then -current County requirements for the hosting of an event of this size including but not limited to: providing the necessary safety protocols, insurance, crowd control, parking, security, EMS, restroom facilities, waste removal, and other event M operation expenses, Global Sports Resorts affirms that it holds the required liquor license to allow alcohol beverage sales at the events. ii. Negotiate and schedule the production and live streaming and airing of the Championship rounds of each event taking place between October 1, 2021, through September 30, 2022. ii. Provide written acknowledgement of funding by the Collier County Convention & Visitors Bureau (CVB) and placement of the CVB logo in all media, marketing, promotion, and local onsite activation. 3. Collier County agrees as follows: A. In consideration of the above, County will pay Global Sports Resorts an annual Sponsorship Fee in the sum of Ten Thousand Dollars ($10,000.00), for events taking place October 1, 2021, through September 30, 2022, comprising at least two national and/or International Tennis Championships taking place during this time frame. Although this Sponsorship Fee is intended to help Global Sports Resorts pay for its costs related to hosting the event, Global Sports Resorts may use this fee in any manner it deems fit. Payment shall be made in two installments as follows: i. The First Payment ($5,000.00) shall be paid to Global Sports Resorts within 60 days of the County's receipt of an invoice, but no earlier than October 1, 2021. Global Sports Resorts will provide documentation by written notice that the season is underway, and the schedule of events is published. Documentation may include proof of media placement such as social media promotion, e-newsletters, digital advertising, website updates, and tennis related websites, Sanchez -Canal Academy produced television programs and website banner ads. All marketing, promotion and advertising must include the CVB logo as provided by Collier County tourism. ii. The Second Payment ($5,000.00) shall be paid to Global Sports Resorts upon receipt of an invoice and evidence of the live streaming of each event and CVB commercials in each event as indicated below: a. Proof that the events were broadcast and live streamed as agreed to including the airing of CVB (provided by the CVB) commercials, twice an hour in all events. b. Documentation of attendance/overnight accommodations stays and direct visitors spending by event participants and spectators for each event. C. Proof of website and social media promotion of tennis events internationally and nationally. d. Proof of actively marketing Collier County in all newsletters relating to promoting tennis events to prospective competitors. e. Onsite activation of the CVB logo and website will be prominent on all courts and displayed and announced during all national and international competitions. 2 ��O O Final invoice shall be presented no later than September 15, 2022. All invoices are payable in compliance with Florida's Prompt Payment Act, Ch. 218, Fla. Stat. B. Within 30 days from the County's receipt of the Global Sports Resorts final invoice, the Parties shall meet to review the information provided by Global Sports Resorts as part of its final invoice, and consider whether there should be changes to this Agreement or the Sponsorship Fee for future years. To be effective, any changes must be memorialized in a amendement to this Agreement. The County Manager, or his designee, is authroized to extend the time frames in this Agreement on behalf of the County. C. In addition to paying the agreed upon Sponsorship Fee, Collier County shall assist Global Sports Resorts in their hosting of all tennis events, which will consist of some or all of the following: i . Year-round promotion on Collier County Convention and Visitors Bureau Sports Marketing website, Facebook and Twitter channels as provided by Global Sports Resorts (subject to review and approval by Collier County). ii. Assistance with hotel logistics including gathering rates. iii. Public Relations and Media Relation. iv. Assistance with discounts to local attractions and restaurants. LEGAL MATTERS 4. INDEMNIFICATION AND DUTY TO DEFEND: A. To the maximum extent permitted by Florida Law, Global Sports Resorts shall indemnify, defend and hold harmless the County, its officials and employees from any and all liabilities, damages, losses, and costs, including, but not limited to, reasonable attorneys' fee and paralegals' fee to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of Global Sports Resorts in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of the County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond limits set forth in section 768.28, Florida Statutes, B. The duty to defend under this Section is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of Global Sports Resorts, the County, or any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Global Sports Resorts. obligation to indemnify and defend the County will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against Global Sports Resorts or an M indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 5. INSURANCE: Global Sports Resorts shall at all times during the term of this Agreement maintain insurance coverage at amounts that are commercially reasonable, including at least Comprehensive General Liability at $3,000,000 and Liquor Liability insurance at $1,000,000. Collier County and its affiliates shall be named as an additional insured on all such policies of insurance and Global Sports Resorts shall provide proof of insurance at least 7 days prior to the effective date of this Sponsorship Agreement and said coverage will remain in effect through the entire term of this agreement. 6. NOTICES: All notices from the County to Global Sports Resorts shall be in writing and deemed duly served if mailed by registered or certified mail to Global Sports Resorts at the following address: Emilio Sanchez Vicario Global Sports Resorts, LLC 2035 Sanchez-Casal Way Naples, FL 34105 All notices from Global Sports Resorts to the County shall be in writing and deemed duly served if mailed by registered or certified mail to the County to: Jack Wert Tourism Director Collier County Tourism Department 2660 N. Horseshoe Drive Suite 105 Naples, Florida 34104 Global Sports Resorts and the County may change the above mailing address at any time upon giving the other party written notification pursuant to this Section. 7. NO PARTNERSHIP: Global Sports Resorts is an independent contractor. Nothing herein contained shall be construed as creating a partnership or joint venture of any kind between the County and Global Sports Resorts, its vendors or subcontractors, or to constitute Global Sports Resorts, or its vendors or subcontractors, as an agent or employee of the County. All revenue of any kind received by Global Sports Resorts related to hosting these events, including but not limited to parking fees, are for the sole benefit of Global Sports Resorts, and County will not be entitled to share in any profit received by, or be liable to share in the cost incurred by, Global Sports Resorts arising fiom these events. 8. COOPERATION: Each party shall fully cooperate with the other in all matters pertaining to this Agreement and shall provide all information and documentation as requested from time to time. 4 9. TERM: This Agreement shall become effective on approval by the Board of Commissioners and remain in effect through the events held up through September 30, 2022. There is no right to renew by either party. 10. TERMINATION FOR CONVENIENCE: This Agreement may be terminated by either party by giving the other party written notice 3 months in advance of the termination date. Following the giving of such notice, the parties will continue to abide with all terns and conditions of this Agreement through the following year's Tennis Championships, which will be the final tournament under this Agreement. After the conclusion of this final tournament, and the satisfaction of all obligations and payments arising from this final tournament, the parties will have no further obligations whatsoever with respect to this Agreement. 11. OPTION TO TERMINATE: Either party may terminate or cancel this Agreement on less than 30 days written notice. Following payment, and the satisfaction of all obligations and payments arising from the prior tournament that was held, each party will have no further obligation whatsoever to the other with respect to this Agreement. 12, GENERAL ACCOUNTING AND AVAILABILITY OF RECORDS: With respect to all matters covered in this Agreement, Global Sports Resorts shall maintain complete and accurate accounting records, and shall shall maintain these records, books, documents, papers and financial information pertaining to work performed under this Agreement for a period of three (3) years, in compliance with Chapter 119, the Florida Public Records Law. 13. AVAILABILITY OF FUNDS: This Agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this Agreement for any given tournament year, the County may upon written notice, at any time during the term of this Agreement, reduce or eliminate funding under this Agreement. Upon receipt of such notice, Global Sports Resorts will have the option to either terminate this Agreement or continue this Agreement without such funding. If following receipt of such notice Global Sports Resorts elects to terminate the Agreement, the County will reimburse Global Sports Resorts for all eligible and documented expenditures Global Sports Resorts actually incurred up to the date written notice was received, and Global Sports Resorts will not be required to pay the termination fee in paragraph 11 above. 14. PROHIBITION OF ASSIGNMENT: This Agreement is personal to Global Sports Resorts. As such, Global Sports Resorts may not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of the County, which consent may be withheld in the County's sole discretion. 15. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, and must be made with the same formalities as was done in entering into this Agreement. 16. VENUE AND GOVERNING LAW: This Agreement shall be governed by and construed under the laws of the State of Florida. The parties shall attempt in good faith to resolve any dispute 5 concerning this Agreement through negotiation between authorized representatives, If these efforts are not successful, and there remains a dispute under this Agreement, the parties shall first engage in voluntary mediation, with each side sharing all costs. Following the conclusion of this procedure, either party may then file an action in the Circuit Court of Collier County, or the Middle District of Florida, which shall be the exclusive venue with respect to any disputes arising out of this Agreement. In the event of litigation, each side shall bear its own attorney's fees. 17. ENTIRE AGREEMENT: This Agreement sets out the entire agreement between Collier County and Global Sports Resorts with respect to the subject matter contained herein. It supersedes all prior agreements, proposals, arrangements, and communications, whether written or oral, with respect to the subject matter hereof. In the event of any conflict between a provision of the Agreement and a provision of an invoice, the provisions of this Agreement will prevail. No modification or waiver of this Agreement or any of the provisions hereof will bind either party unless an authorized agent of each party agrees in writing to the modification waiver. IN WITNESS WHEREOF, Global Sports Resorts, LLC and Collier County have respectively, by an authorized person or agent hereunder set their hands and seals on the date and year first above written. ATTEST: BOARD OF COUNTY COMMISSIONERS CRYSTAL KINZEL, Clerk COLLIER COUNTY, FLORIDA Crystal Kinzel, Clerk proved as to form and legality: olleen M. Greene Managing Assistant County Attorney Penny Taylor, Chairperson Global Sports Resorts, LLC By: o San icario 2 7.0 07/26/2021 EXECUTIVE SUMMARY Recommendation to approve the 1 year Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross World Championships for $90,000 and make a finding that the sponsorship expenditures promote tourism. OBJECTIVE: Recommend the sponsorship of the Pro Watercross Championship in Collier County for 2021. CONSIDERATIONS: Pro Watercross has brought their Championship event to Collier County for several years. The event has grown is size and scope each year. This event brings national attention to Collier County and attracts several hundred Watercross participants and their families to our area in late October when our hotels and area businesses are in need of increased visitation. The results of the 2019 and 2020 Pro Watercross events were as follows: 2020 2019 Direct Spending $376,862 $384,425 Economic Impact $533,196 $543,588 Room Nights 510 540 TDT Funding $123,000 $123,000 Acquisition Cost $241 $227 TDT Revenue $3,825 $4,053 This Sponsorship Agreement covers 2021 Pro Watercross Championship. The terms and conditions are identified in the attached sponsorship agreement and outlines two installment payments totaling $90,000 . Watercross will provide Collier County with an invoice for each of the two installments. In summary, the installments are as follows: Payment in the amount of $50,000 shall be paid to Watercross within 45 days of the County's receipt of an invoice following the mutual execution of this Sponsorship Agreement, yet payable no earlier than October 1, 2021. The Second Payment in the amount of $40,000 shall be paid to Watercross upon receipt of a final invoice following each year's Watercross event. The County may deduct from this final payment any outstanding fees owed to Collier County in connection with this event. Collier County will assist Watercross in the hosting of the Pro Watercross Championship with year-round promotion of the event on the Sports Tourism website, Facebook and Twitter channels; PR and media assistance in promoting the Championships; and assistance with permitting and hotel accommodation arrangements. In addition, Collier County will pay the cost of EMS and law enforcement directly to those vendors. FISCAL IMPACT: $90,000 is available in Fund 184 in the proposed FY 22 Tourism Division Sports Event Sponsorship budget for sports marketing. Packet Pg. 53 7.0 07/26/2021 GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at their July 26, 2021 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship for $90,000 for the 2021 Pro Watercross Championships and make a finding that the sponsorship expenditures promote tourism. Prepared by: Nikki King and Jack Wert, Tourism Division Attachments: (1) Watercross Sponsorship Agreement for 2021 ATTACHMENT(S) 1.2021 Sponsorship Agreement-1 yr legal -signed AJ (PDF) Packet Pg. 54 7.0 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: TC Doc ID: 17513 Item Summary: Recommendation to approve the 1 year Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross World Championships for $90,000 and make a finding that the sponsorship expenditures promote tourism. Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/13/2021 3:45 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/13/2021 3:45 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Kelly Green Stage 1 Review Jack Wert Director Completed Sean Callahan Executive Director- Corp Business Ops Paul Beirnes Additional Reviewer Sean Callahan Executive Director Jennifer Leslie Attorney Review Jack Wert Meeting Pending Completed 07/13/2021 3:46 PM Completed 07/13/2021 3:52 PM Completed 07/14/2021 9:49 AM 07/14/2021 10:06 AM Skipped 07/14/2021 5:24 PM Completed 07/20/2021 6:05 PM Completed 07/21/2021 8:19 AM Skipped 07/21/2021 9:08 AM 07/26/2021 9:00 AM Packet Pg. 55 SPONSORSHIP AGREEMENT BETWEEN COLLIER COUNTY AND UWP, LLC PRO WATERCROSS CI4AMPIONSHIP I`RIS AGR1 EM) NT is yitade Arid entered into this L day of ' i 2021, by and between Collier County, a political subdivision of the State of Florida ("County"} and U, LLC dlaa Pro Watercross Championship ("Watercross"), authorized to do business in Florida. RECITALS: WI-IEREAS, the County has adopted a Tourist Development :Plan funded by proceeds from the Tourist Development Tax; and WBERP'AS, the Collier County Tourism Ordinance provides that certain arriounts of the revenues generated by the Tourist Development Tax are to be allocated to proinote and advertise tourism within the State of Florida, nationally and internationally which encourages tourisn7; rind WI•IEREAS, UWP, LLC Pro Watercross Championship ("Watercross") has applied to.the Collier County Tourist Deveiopinent Council C'TDC") for Sponsorship funding to be used to Bost the UWP, LLC Pro Watercross Championship at Collier County's Sugden Regional Park; WHEREAS, with the recommendation of the TDC, the Collier C'otinty Board of County Commissioners has reviewed and approved the proposal of Watercross, and specifically finds that the event promotes tourism. WITNESSETH: NOW, THEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows: I , All of the above RECITALS are true and correct and are hereby expressly incorporated herein by reference as if set forth fully below. Watercross agrees as follows: A. At its sole cost and expense, Watercross will promote, .market and present the 2021 Pro Watercross Championship, to take place at Collier County's Sugden Regional Park in the Frill of 2021, As part of this event, Watercross, at its sole cost and expense, will: i. Lease the Sugden Regional Park directly from the Collier County Parks and Recreation Division and will. comply with all then -current County requirements for the hosting of an event of this size including but not limited to; adhering to County mandated protocols related to public gatherings, providing and paying for the necessary insurance, Parking, restroorn facilities, waste removal, portable generators, showers and other event operation expenses. Neither 'Watercross, nor any of its vendors, shall engage in the distribution, provision, or sale ofalcoholic beverages as alcoholic beverages are prohibited at this event. ii. Watercross shall identify and provide dates for the event to the Touristic Department within 30 days from execution of this Agreement. The Lease Agreement shall specify dates for the event which shall be provided to the Tourism Division upon execution of the Lease. Packet Pg. 56 iii. Negotiate and schedt�lc the airing offou€ (4}, tlnirly second (:30) spots for the sole benefit of the Collier County Convention & Visitors Bureau (CVB) within the telecast of the Pro Watercross Championships on CBS Shorts Network (o€• a network of comparable reach or greater), iv, Negotiate and schedule the airing of four (4) thirty second (:3.0) spots for the sole Benefit of the Collier County Convention & Visitors Bureau (CVB) within the daily live streaming of the events. v. Negotiate opening and closing mentions of the breadth and depth of the destination and telecast within the Pro Watercross Championships broadcast. Collier County Convention & Visitors Bureau (CVB) to provide copy and b-roll for these mentions. vi. Provide written acknowledgement of the sponsorship by the Collier County Convention & Visitors Bureau (CVB) using the phrase "Funded in part by the Collier County Tourist Tax" and/or placement of the CVB logo in all media, marketing, promotion, and as a part of the local activation at all Watercross events prior to the fnnal Naples event using #RacetoNaples branding message. 3. Collicr County agreesas follows: A. In consideration of the above, County will pay Watercross an annual, Sponsorship Fee in the sum of Ninety Thousand Dollars ($90,000,00) for the 2021 Pro Watercross Championship. Upon the completion of the 2021 Sponsorship tee, no further funding is promised. Although this Sponsorship Fee is intended to help Watcrcross pay for its costs related to hosting the event, Watercross may use this fee in any manner it deems fit, Payments shall be made in Two installments as follows: L Payment in the amount of $50,000 shall be paid to Watercross within 45 days of the County's receipt of an invoice following the mutual execution of this Sponsorship Agreement, yet payable no earlier than October 1, 2021, Watercross must provide written notice, accompanied by the 2021 tour schedule, that Watercross has commenced the racing circuit season for the 2021. event year. Such notice will provide documentation evidencing that the season/racing circuit has officially opened. This documentation may include proof of onsite activation of the CVB logo and #RacetoNaples at all circuit stops, .Media promotion for tho event such as social media placement, e-nnewsletters, digital advertising, Piro Watercros& website updates and on Personal Watercraft related websites utilizing website banner ads. All marketing, promotion and activations at race sites prior to the Naples Championship event, and all advertising must include the CVB logo as provided by Collier County to Watercross, ii. The Second Payment in the amount of $40,000 shall be paid to Watercross upon receipt of a final invoice following each year's Watercross event. The County may deduct fa`ortn this final payment any outstanding fees owed to Collier County in connection with this event. The final invoice shall include the following documentation, Proof that the UWP, LLC Pro Watercross Championship was broadcasted on CBS Sports Network as agreed and the four (4) CVB commercials were a pant of that broadcast. 2 (C NO) Packet Pg. 57 b, Proof that the UWP, LLC Pro Watercross Championship was live streamed and the four (4) CVB commercials were a paet of the live streaming. u. Documentation of the UWP, LLC Pro Watercross ChaEnpionship in Naples indicating the event attendance, overnight accommodations stays and direct visitor spending in Collier County by event participants and spectators. This final invoice, Post Event Report and all documentation shall be submitted to the County within 30 days following the conclusions of the current year's UWP, LLC Pro Watercross Championships. All invoices are payable in compliance with Florida's Prompt Payment Act. B. In addition to paying a Sponsorship Fee, Collier County shall assist Watercross inn their hosting of the event, which will consist of some or all of the following: L Promotion of the event on the Collier County Convention and Visitors Bureau sports marketing website, Facebook, and Twitter channels; ii. Assistance with hotel logistics includingrates and banquet needs; iii, Assistance with local volunteers in coordination with Watercross leadership; iv. Assistance with idonntifying Food Concession Operators, if needed, with prior coordination with Collier County staff; V. Assistance with Public Relations and Media Outreach of event informatioin provided by Watercross; vi. .Assistance with obtaining discounts to local attractions and restaurants for event participants and fans. LEGAL MATTERS 4. 1NDEMNIF.ICATION AND DUTY TO DEFEND: A. To the nnaxitnum extent permitted by Florida Law, Watercross shall indemnify, defend and hold harmless the County, its officials and employees from any and all liabilities, dannrages, losses, and costs, including, but not limited to, reasonable attorneys' fee and paralegals' fee to the extent caused by the negligence, mokless.aness, or intentionally wrongful conduct of Watercross in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or romedies which otherwise may be available to an indemnified party or persona described in this paragraph, This section sloes not pertain to any incident arising from the sole negligence of tine County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond ti►nits set forth in section 768,28,1~lorida Statutes. B. The duty to defend under this Section is independent and separate fronn the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of Watercross, the County, or any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and writton notice of such claim being provided to Watercross. Watercross' obligation to indemnify and defend the County will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against Watercross or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations, Packet Pg. 58 7.C.1 S. INSURANCE: Watercross shall at all times during the term of this Agreement maintain insurance coverage at amounts that are commercially reasonable, including at least Comprehensive General Liability at $3,000,000. Collier County and its affiliates shall be named as an additional insured on all such policies of insurance and Watercross shall provide proof of insurance at least 7 days prior to the start of the Pro Watercross Championship event or upon Collier County's request. 6. NOTICES: All notices from the County to UWP, LLC Pro Watercross Championship shall be in writing and deemed duly served if mailed by registered or certified mail to Pro Watercross Championship at the following address: A.J. Handler Pro Watercross 1937 Fairport Nine Mile Point Pt. Rd. Penfield, NY 14526 aj@L)ia owatei•cross.com All notices fi•om Watercross to the County shall be in writing and decmed duly served if mailed by registered or certified mail to the County to: Paul Beirnes, Tourism Director Collier County Tourism Department 2660 N. Horseshoe Drive Suite 105 Naples, Florida 34104 Paul.Beinies@colliercoupiyfi. ygov Watercross and the County may change the above mailing addresses at any time upon giving the other party written notification pursuant to this Section. 7. NO PARTNERSHIP: UWP, LLC Pro Watercross Championship is an independent contractor. Nothing herein contained shall be construed as creating a partnership or joint venture of any kind between the County and Watercross, its vendors or subcontractors, or to constitute Watercross , or Its vendors or subcontractors, as an agent or employee of the County. All revenue of any Kind received by Watercross related to hosting these events, including but not limited to parking fees, are for the sole benefit of Watercross, and County will not be entitled to share its any profit received by, or be liable to share in the cost incurred by Watercross arising from these events. & COOPERATION: Each patty shall fully cooperate with the other in all matters pertaining to this Agreement and shall provide all information and documentation as requested from time to time. 9, TERM; This Agreement shall become effective on approval by the Board of Commissioners and remain in effect through the Pro Watercross Championship held in 2021. The term of sponsorship shall be for One (1) year. 10. TERMINATION FOR CONVENIENCE: This Agreement may be terminated by either party by giving the other party written notice between 3 months in advance of the termination date. Following the provision of such notice, the parties will continue to abide with all terms and conditions of this Agreement through the next Watercross event, which will be the final event under this Agreement. After the conclusion of this final event, and the satisfaction of all obligations and payments arising from this final event, the parties will have no further obligations whatsoever with respect to this Agreement. 11. OPTION TO TERMINATE: Either party may terminate or cancel this Agreement with three (3) months written notice with no penalty to either party. Following satisfaction of all obligations and payments 45 CAO: Packet Pg. 59 arising from the prior tournament each party will have no farther obligation whatsoever to the other with respect to this Agreement. 12, GENERAL ACCOUNTING AND AVAILABILITY OF RECORDS: With respect to all matters covered it) this Agreement, Watercross shall maintain complete and accurate accounting records, and shall maintain these records, books, documents, papers and financial information pertaining to work performed tinder this Agreement for a period of three (3) years, hi compliance with Chapter 1 l ), the Florida Public Records Law. 13. AVAILABILITY OF FUNDS: This Sponsorship Agreement is subjectto the availability of Tourist Development Tax revenues. If for any .reason tourist tax -hinds are not available to fund all or part of this Agreement for any given tournatNentyear, the Comity tnay upon written notice, at any time during the term of this Agreement, reduce or eliminate funding under this Agreement. Upon receipt of such notice, Watercross will have the option to either terminate this Agreement or continue this Agreement without such funding. If following receipt of such notice Watercross elects to terminate the Agreement, the County will reimburse Watercross for all eligible and documented expenditures Watercross actually incurred up to the dine written notice was received, and neither Watercross nor the County will be required to pay a terrrrirration fee. 14. PRORWIIION OF ASSIGNMENT: This Agreement is personal to Watercross As such, Watercross may not assign, convey, or' transfer in whole or in part: its interest in this Agreement without the prior written consent of the County, which consent may be withheld in the County's sole discretion. 15. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, and must be made with the same lornralkies as was clone in entering into this Agreement. 16, VENUE AND GOVERNING LAW: This Agreement shall be governed by and construed under the laws of the State of Florida. The parties shall attempt in good faith to resolve any dispute concerning this Agreernent through negotiation between authorized representatives. If these efforts are not successful, and there rernains a dispute under this Agreement, the parties shall first engage in voluntary mediation, with each side sharing all costs, Following the conclusion of this procedure, either patty trray then file an action in the Circuit Court of Collier County, or the Middle District of Florida, which shall be the exclusive venue with respect to any disputes arising out of this. Agreement. In the event of litigation, each side shall bear its own attorney's fees. 17. ENTIRE AGREE MENT: This Agreement sets out the entire agreement between Collier County and Watercross with respect to the subject matter contained herein. It supersedes all prior agreements, proposals, arrangements and communications, whether written or oral, with respect to the subject matter hereof, which agreements are hereby terminated in their entirety and of no further force and effect as of the date of this Agreement, la the event of any conflict between a provision of the Agreement and a provision of an invoice, the provisions of this Agreement will prevail. No modification or waiver of this Agreement or any of the provisions hercof will bind either party unless an authorized agent of each party agrees in writing to the modification waiver. 1N WITNESS WI-11--REOl+, UWP, LLC Pro Watercross Championship and Collier County have respoctivoly, by an authorized person or agent, liereunder set their bands and seals on the date and year first above written. Packet Pg. 60 /V'r'TES`I': -BOARD OIL COUNTS` COMMISSIONERS CRYSTAL KINZEL, Cleyk COLLIER COUNTY, FLORIDA By: By: Cleric Penny Taylor, Chairman �tfip�voveci as to form mid toga Iity: olleei, M, Greene Managing Assistant County Attorney UWC, LLC 6 F' Packet Pg. 61 9.A.1 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A.1 Item Summary: Marketing Partner Report part 1 Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/20/2021 12:31 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/20/2021 12:31 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Additional Reviewer Paul Beirnes Director Completed Sean Callahan Executive Director Jennifer Leslie Attorney Review Jack Wert Meeting Pending Completed 07/20/2021 12:32 PM Completed 07/20/2021 1:05 PM Completed 07/20/2021 1:25 PM 07/20/2021 3:15 PM Completed 07/20/2021 3:16 PM Skipped 07/20/2021 3:34 PM 07/26/2021 9:00 AM Packet Pg. 62 BUIIOMaeW : VSSL O Z-Oal 4Z AInf ao3 4 }aed 1dU U3NIUVd JN113NIJVW :;uauay3e}}y � M 7 � F 6u'IOMJeW : VSSL 0 Z-oal 4Z AInr aoi 4 :ped 1dN M3NINVd JN113NIJVW :IUGLuy3e}}y Q z H W Y OC a ,it co d) a a� L) cc a II 6u'IOMJeW : VSSL0 Z-oal 4Z AInf ao3 4 }aed 1dU U3N121Vd JN113NUVW :4uauay3ePV s c� 0 W a a) cc a et pC E w 0 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld c LJ u U 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld CL r/ / _ O ro 70 n� W U %%N=200 s_ 0 MEN" Q O U w O O O M I O O O N N o c � N r-I N O Ql O fV ri N E E 0 O a a O O 00 0 0 N 0 m o --i ri I, N m m m N OO O O O O Z w m 0 r-i U) N N m m N O O O O O U M I- M l0 It O & & � 00 N N N N N 0 0 0 0 Q� cn -4 ('n l0 l0 N N N N N N bA 0 0 0 1.0 Q t Ln l0 I- N N N N N N O O O O O O 00 -�t � 00 Ln Ln l0 r- N N N N N N (a!O � m � r, Lf1 r- � 00 M Lrl N N N N N N O O 0 O O 0 It m N N N m N N O O O O O O 00 or- Q I Ln o Q O1 O O r-I I� Ol N m m m ri N i O O O O O O fD I� r-I r- It M O N N col (V M M M M (V o O - r- � � o It LL c O N M (7 N M m m M N O O O O O O O1 O O rl N Cl N M M M M N � � O r-- r-I NN 0 0 O O O O O 0 N N N N N fV O Q0 lu@w/\oldw] /\I!IelidsoH pue aansial loam(] AlyluoW c LJ T M ru C3) i a -a o a ,y J a 0 0 � U OZz va'i U � O � w o O � o a v v z a v i J O Z v p COJ N v O ZZZ U O Ln � U � � U Vwr3 6uilamaew • W LW V 1 W T 0 r/ I 1 VSSLO Z-:Dal �Z AInr ao} lied ldN N3NINVd 0N113NNVUY :luauayoelld O V Ln V 1 O r- Ln 00 IZT >O m�o � O omo N o r- �D � z r, N r--� 1.0 O ri '. 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I/i- -V,)- -V,)- -Vl- 'Vi- r I>. 0 4-0 0 N i �, m Q, N ' •E m 0 4-J m 3 m a E m z o i cn w V ci a i z U cc W w cc Ln U cc Ln r-I N m r-I O c 6ull8MJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV w r-I r-I fV C1 r-I O L� 0 N � O 0 (***4 4-j 4> =3 0 mmn U 6u'IOMJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV N V Ca U O C� U W IC- I\ ti 0 � N Q� 1 L QJ U O ' O o V O O Ln m E O � + o� ^ a� C* 000 M O E N r-I N 0 E V — N N W N rl ` cn + o s �o O 0 o6 ._ Z O n! a Ln o O + o N M \ Ln o N 0 O + cm E O N rl O O ` a � 0 0 0N O -ii O °° o �r +NaN O o � E O w t.0 N m O 6ullemieW n 0 0 N v O � 4J 1 V VGSL O Z-oal 4Z Ain aoi 4 }red 1d21 N3NINVd JN113MIIVW :;uGwt4C V O O 0 O O O 0 O E o0 0o m O M O oo �; 00 0 � qc:j- M N0 0 V--1 + + + + + + a O N E 0 CA N N N i O •N PE 0 Na-", 0 0 'aR o N N I� lD m 00 N rl O �p R* + N rl m rl + OLn O O 0 � � N O 00 O I� Ic* lD M O N 00 11� lD rl rl M O rl rl N rl N rl T-1 lD O Ln W O O O m o m I� Ln Ln rn � 70 r CA Z V w O H o.i a a v E 0 a 0 0 V) a 3 0 0 a .j a 41 0 w a a a a v N O N a 0 0 N v s ti a a� cc c LJ f'�sl O 6u'IOMJeW : VSSL 0 Z-oal 4Z AInr aoi 4 :ped 1dN M3NINVd JN113NIJVW :IUGLuy3e}}y a 0 N O N O N O N N O N 1 v V V N O r-I Q O O + O O 00 1 (M O 1 N a) O 2 Ln N Ql N 00 N ON O 01 Q1 O 4-+ b.0 b.0 m O J 13 V J 4-1 cc a m 0 0 a a v CC a a 0 V) 0 a a Lo Ul o� m 0 4- z v a 0_ v 0 a 0 LL U 0 Ln Id c 00 CV O 6u'IOMJeW : VSSLO Z-001 �Z AInr aoi � lied ldN N3NINVd JN113NNVW :luauayoelld N O N 0 N 1 v 0 V fV 0 O M 0 ROY, (10 qzzl- 0 5 m m rn M N N 00 O1 m 0 N 4 Ln 00 M O M 0 0 of rn c LJ Ol BUIJOAJE A : VSSL 0 Z-O( a N o � a a N o O rN r-I N O N r-I d N o a o a N r1 fV O N a N o c� � CL a N O u O N O N Il 4Z AInr aoi 4 fed 1dN M3NINVd JN113NIJVW :;uau t43L'Py Ict r-I O Ln m m r-I a) lD N M rI Ol M N Ln M N 'Cl ri N rn rn r-I -4 �.o r� -4 Ict r*- O 00 CV r-I 00 lD m m M M lD + + + + + + + + + + r-I N N Cl o0 o0 N M O O1 lD al Ln I� 'Cl- r-I Ict lD w I� Il� Ln I� qt r-i fV Ln m CV r-I r-I N rl M r-I r-I rl r-I r-I rl al 00 w 00 al w Ln N Ln N N Ln M -4 l6 o0 lD r� r4 Ln ro M M Ln r-I N (114 rl N r-I , lD m Ln M w O Ln I� r- � w 000 LLnn Ln I1 � a) + + + + + + + + + + rl al I� w O w O Ln 'Cl- al M O lD N N CD q:� O r*� r-I rn w � 0 Rt m O 00 rn � Orl � � Wlt N M N M r-I r-I m r-I lD M r-I 0 N N M N m rl O r-I m rl + � lD + + + + � + Ln m 00 rl N I� Ln Ql r-I 00 � � � 0 O 00 � n L`ri nn LLnn c r-I r-I r-I lD r-I r-I + + r-I r-I + + + + + + + I + 0 0 0 0 0 \ o 0 0 0 00 � N Ln I� N r- LD O r, 4 r4 4 r-� r1 4 al Ln I-� 00 lD I� I� 00 I� I� ®r- I� I� lD I� 04-0 I 4-0 c � (U s ao G vcr G) N i V f0 G H = � m ai ai •L m is a CL L z z LL i cn U ci m - N co Ch a aD ca a c LJ O N r-I fV rn r-I O 6u'IOMJeW : VSSL 0 Z-0a1 4Z AInr aoi 4 :ped 1dN M3NINVd JN113NIJVW :IUGLuy3e}}y Aoom1 0 0� �op a) 0 t o 0 0 0 0 0 0 0 0 00 cV m 1� cV 1� l0 O 1� 00 1� I� awl � k.0 � r-I00 N 1� 00 1� 1- lD M Nko M a1 4 00 00 O "::I-M M �y III M m M a (V m � 00 I ll M + + + + + + + + + O + a o 0 0 0 0 0 0 0 0 lO M -cl- 00 M "::I- fV lO 1� of l0 00 �O 1-� 1-� l0 00 u- r-I N O r-I (V (V O (.0 - M lO N ar-I 0 O + M fV + M 1-0 + I� � + 00 + l0 + + + fV r-I + O r-I + IA \ \ \ \ O O O O r-I fV M -qt M (V 00 qczj- 00 II 4 00 r-I 4 rV o0 r-� O ~ In l0 1� l0 l0 1� k.0 Ln 1� s m 7i 2 1 .E m N m 0 0 tw V L m a E ci a ;T M co a a� cc a c LJ U z U cc W W cc 0 N r-I CV m O 6ulI8AJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :lu9LuLloelld =I * tD O tD O Ln R Q1 O tD rV rV ( D ll::j- O � ca 0 m m lOo Ol w w qz:l- [V [V m r-I r-I r-I r-I rl r-I vn- -(/)- -(/)- tn- qj)- -(n- t!)- V)- N N O 00 m M lD N Ql N Ln r4 N a) O En r4 tD m r- , tD � + + + + + + + o to r-I 00 I� Ln m Ln Ln r-I I� (.0 r-I m m to I� O of Ln of m m O m �7 o m o m m Ln lzt Ln rI CV ri m r-I r-� r-� r-� r-� ri N N dv IN E u fN o � N c6 C Ln 1Q rI O cv m cv I� m m t\ Ln O M rI 4 ul r4 01 00 O O ONO w w� � x � � � m o0 00 I-� Ol I� 4 Ln 4 00 Oo to to m 00 m Ln N -(h -(h 4./')- -(n- -(/� -(/)- Vl- Vtn- Ir >. O 4+ O O Q, N � 0 3 Z.,m 3 m a E z � i cn V ci a i z U cc W w cc Ln w U cc Ln 0 6 a a� cc a fV N r-I fV m O 6ull8MJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV f o O CL N ri m Iq Q E rn � Sri m N N c � Q z Ln N N I m Ln 09 r-I Q0 c-I .E Cc6 G lD Ln 00 rn N 00 ri o � O O O O O O O O O O O O m w I� l0 Ln � M N rl NO ON 1 If O N O N N N O 6ulI8AJeW : VSSL0 Z-3al �Z AInr ao} � lied ldN N3NINVd 0N113MNVW :luauayoelld � , N O (U . a--) a1 cn 1p N � • N O Q M m a o z •, N N a1 roCL H L O O M - N O M ca w --I Ln 4-a cn O _ ._ t1 Ln to 00 6) a a� L) cc c LJ qct fV 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld 0 O M 0 m M e ' QD M O O O O 0 N O N O N O N 01 O N J LL E O i Ln N fV m O n 'n bo 6ull8MJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV ui N O O O O M (V rl fV O fV Q O =3 fV O O cV w O fV 00 00 6 IL a� �a a w lD N 6ull8MJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV O O O O O O O O I- �o Ln Ict M N rI ■ice 0000 a� oc ('6 N O N Q� 1 L 'W^ V / U Ln w } 0 N O N 0 N O N rn 0 N w fV r--i fV a Un w kn m D 0 6ulI8AJeW : VSSL0 Z-001 �Z AInr ao} � lied ldN N3NINVd 0N113MNVW :luauayoelld N 0 N 1 v V O .— L '— 4_j Co a--i O E aj Co O 0- MC: • - O O O Q M .,z cn O O Its O y 4ma N H 06 00 O a1 Ln w Re -&-4_j o° M Ln LL_ O c0 c0 • c LJ fV O1 O 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld N N O o 0 O 00 N N Cl ON Lr) a1 N � CY) O CY) I� 00 0 0 0 0 o Lrn m t.0 O N a1 Q1 rl al 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld QH O N v � v Q V O N O N a) O N • Ln 00 m qj)- m 00 r-I N a) a a� a c LJ 0 M 6ull8MJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV r Q F;l .A rl 6u'IOMJeW : VSSLO Z-:Dal �Z AInr aoi � lied 1dN NBNINVd JN113NNVW :luauayoelld f 1 W cu T Q LO a) d) a a� L) cc a � 6ull8MJeW:VSSL Zoai�ZAnrao �:ped±dN M]NINVd !DNI 3NUVW :4u8Lut43ellV CL s • \ \\ dU) „ -wo "3�,� }\\ S§ k & :2 f« \ c IL��, § {4-2 2�= � ) ■»/§ §w/ ° a o 4j § 4 cn ro -4 W U) � � � � � 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld ay z cq Ic 0 0 °Z zUCC a> 4w Q W V_i co (1) a� 2L 0 a �� J a- a a 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld O • W L C ! a a 00 rn 6 a m L) cc a r z d .a oo: AKCVJf 04 -. z k 0 A 0 z � W R d on sae Cd N�a a wWc ?. a a z o u co �w a � on. y v "d M K4 a tm a Pic / ca z O �r V ° 6ull8MJeW : VSSL l) Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOe}}y a aD `1 V R a w x � ~ O = LL O z 3 w H J J ..] LL a J 3 ^wd uj N o o A Z V lz O >-O a n w`0 N> o O y a n ww. = a cr y a a y a 3 S uw a J Z z C w O O (� F w S � O x LL O z 3 W H -' J Q J w 3 4A w w In oa O 0 gca o y O a n a. w; Inw y a n w n y a a y 14 w a = n 1- O w O 0 r W x n H 0 = LL `= in z 3 w d LL Q La 3 �y wg Ix O > ��yy ix �Jf 4 C7 ° o Iwo In > y a a a 4 3 3 z W a 0 w O 0 H L— O .C: U) W a a IL � 6ull8MJeW:VSSL Zoai�ZAnrao �:ped±dU U]NIMVd 0NI 3)MVW ]u@mLlom}¥ q o _ m 7 a � / 2 u ■ i(); a !§ | o 0) ,#}! , - D ■ m !]!! �} - | o . w U Z})( ! Iii W (A 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld +� m C C V% 0 •; N 3 V - O CID y CE��U C.! 3: Y N 75 N m O LBN 0 t U L E 0 a o � m 3 w a a W O. N O N N aLL cc L O C �V .i �8 tr N U c a g y `" U O N O. N • _ X Y U C '6 7 > ' ^ ° 3 O v 0 , o, f0 a V/ W N 'O uj O VI V' Z N O y O Qi • R ` V �.., .� O C_ d� y E LL • O O 0 .-. 7 .O y Q > C N U O W U) 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld T Q -° ° '= 0 °`� � N ca ° 0 0 4-0 Cn °u'IT m 3 ,) v c 0 i -0 m C 4-0a � C C ��Cv W V •�� LL o C N O 7 7E" U cn W �/� 3 4-0 x OcuO 7 O 1 7 > 0 O a O 0pa�� N o cn L n }� I Loo U o N 0' •� >Qa a� Q a -o > l E y o m a � w � y ♦ o, L • • � Ewo av O -O "6 � Y ��'I O LL LL O al mil 0 /�� / _0 0 C = ° 'r ° c 0 LL • LL N V L in °o ° 0 W a a IL 6uilOMaeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayOelld Q v rC C N U y N O c p 7 O Y v c a ° m L � N N 3�� • ` cl N U L L C N o M 01 N O O c 7 O m S] 'O 7o Cc cc - � E col V o Oc � � �a 3 r > m 4-0 y C n O Y t9 N U �p o N N Gl ov do, N ` L o `6 c ° o y c' LL E O LL _o - LL a • .-. 61 C O Q a N E 3 U !W V7 6ui183IaeW : VSSL l) Z-oal l Z Ainr aoi 1.:ped 1dU U3NIMVd 0N113)MVW :4u8uay3e}}y 6 a aD `1 u R a FF 19 al Y g F � � t E +•s i r g E I + f U W N N c� � W N � a o � U a a 6u118AJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd 0N113NNVW :luauayoelld &.AIM % Uu W Oul L3o _ a 0 a a ti 0 T 6 a CD 1 u R a 6ull8MJeW : VSSL 0 Z-oal l Z Ainr aoi 1 :ped 1dU U3NIMVd 0N113)MVW WOLuyOelIV T Q N i 0 N O N a c 0 a z a D O U z 0 Q O J co 0 T 6) a a� Y u R a ca 6u'IOMJeW : VSSLO Z-001 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :luauayoelld T � Q w V) 4- Z - ►i r N O N lqq- LO O � N 00 O 0 LL. cn C • W .0 � DC cry cry .. > E V-> 06 f ■ � BmPAJeW:VSSL 0 Z0a14zAinrjo 4:pdd1dN M]NINVd !DNI 3NIJVW :IUGLut43ellV k 7 � � � r +w -1■ >Lq «Lq fyw Rj �} k )MaeW : VSSL 0 Z-oal l Z Ainr aoi 1 }aed 1dU U3NIMVd 0N113)MVW WOLuyOelIV y N O � N r E t. E� c ro m ii •--N� U � n n� c S °$ J$ m Ycu m a m co �. E a i v S. K p E a v E q 4= a ' o (G 2 >y £m 2 V V i Q 2 )AaeW mm VSSLO Z-0a1 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :lu9wLlOelld 0 � H 0 V � 0 a� o C o � 3 o� 0 Mo a�V V) Coo 0 Cho i A i A CL CL A A 0 U 0 N a d Ad a )AaeW U L 4— D mm VSSLO Z-0a1 �Z AInr ao} � lied ldN N3NINVd JN113NNVW :lu9wLlOelld 0 Q � m 0 0 V) O c )AaeW Mid �i VSSL O Z-oal 4Z Ain aoi 4 }red 1dN N3NINVd JN113MIIVW :;uau t43L'Py L n, O O DC cn — � O 0 O0 O m QN E O O 0 O � t� >•Ln O 4— V) E> - O a A CL 13 Ni V) O LL.' 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U A U M UUtz Cl) ti Ef3 C Q O N cc E O O " U IL U Q QO V L U L U) a_ M N T Ch a, W L) m a 9.B.1 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.13.1 Item Summary: Marketing Partner Report part 2 Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/20/2021 12:40 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/20/2021 12:40 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Additional Reviewer Paul Beirnes Director Completed Sean Callahan Executive Director Jennifer Leslie Attorney Review Jack Wert Meeting Pending Completed 07/20/2021 12:40 PM Completed 07/20/2021 1:08 PM Completed 07/20/2021 1:25 PM 07/20/2021 3:15 PM Completed 07/20/2021 3:16 PM Skipped 07/20/2021 3:37 PM 07/26/2021 9:00 AM Packet Pg. 124 JOUPed 6u'IOMJeW : 555LO Odl l Z Alnr aoi Z ped ldN N3N-LNVd JN113NNVW :}uOw43e4ly oc O a W oc W FM a a Q z H W Y OC a aau}aed 6ullGMJLW : 999LO oal 4Z Ainr joi Z:pLd 1d21 NgNINVd JN113NUVW :4uauay3e};y x m L O V (A z 0 I== u W J J 0 x FE; JOUPed 6u'IOMJeW : 555LO Odl l Z Alnr aoi Z ped ldN N3N-LNVd JN113NNVW :}uOw43e4ly Wl- � A � � A Li '� 4P 914 H _r,�4 H ra�+i rTi n�4 #+ qp CP 4R -Ili co r r CID o CR � � Cl? 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QJ u r-I m LO T 6 a CD `1 u m a JOUPed 6u'IOMJeW : 555LO Odl l Z Alnr aoi Z ped ldN N3N-LNVd JN113NNVW :}uOw43e4ly au U C m .r Ql m O C N 00 E O O + O N• O N > Ln +� v Ol p N N LL = N aau}ied BU140M.aeW : 555LO 0d1 l Z AInr aoi Z ped ldN N3NINVd JN113NNVW :}uauay co TM T- T- 4- CD Y V R a ai 0 E 0 a m a 0 b 0 m aaulaed 6uil8MJeW : SSSL 0 dal 6Z AInr ao; Z lied 1dU U3N-LUVd JN113NUVW :luauayOellV N ILO 6 a CD 1 u R a .'Ou:Ped 6u'IOM.aeW : 555LO Odl l Z AInr aoi Z ped ldN N3N-LNVd JN113NNVW :}uOw43e4} �t JOUPed 6u'IOMJeW : 555LO Odl l Z Alnr aoi Z ped ldN N3N-LNVd JN113NNVW :}uOw43e4ly Y z a x J aau}aed 6ullGMJLW : 999LO oal 4Z AInf ao3 Z :pLd 1d21 U3NltlVd 0Nll3NtlVW :4uauay3eUv r Z m r Li f 11.A 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: I LA Item Summary: Tourism Staff Report Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/20/2021 12:48 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/20/2021 12:48 PM Approved By: Review: Tourism Corporate Business Operations Tourism Tourism County Manager's Office County Attorney's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Additional Reviewer Jack Wert Additional Reviewer Paul Beirnes Director Completed Sean Callahan Executive Director Jennifer Leslie Attorney Review Jack Wert Meeting Pending Completed 07/20/2021 12:49 PM Completed 07/20/2021 1:19 PM Completed 07/20/2021 1:24 PM 07/20/2021 3:16 PM Completed 07/20/2021 3:26 PM Skipped 07/20/2021 3:39 PM 07/26/2021 9:00 AM Packet Pg. 166 11.A.1 DIRECTOR ACTIVITIES- Jack Wert- June 1-30, 2021 PERIOD AT A GLANCE 2021 2020 Number of Advocacy Contacts 9 4 Number of Trade Show/Conferences 1 1 Number of Tourism Industry/Inter Div. 15 5 Number of PR Interviews/Communications 10 14 Promotional Activities/Special Events 2 2 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting & Member event (2) • Destinations International Advocacy Committee Weekly Meetings (2) • Sunshine Sports Council Weekly Conference Call on status of events & protocols (2) • Monthly Partner e-newsletter on COVID-19 response • Monthly Partner Webinar on COVID-19 Response • Everglades City Independence Day Celebration Opening Ceremonies Trade Shows/Tourism Industry Conferences • No shows or conferences this period due to out of state travel restriction Tourism Industry & Intra-Division Meetings • Sports Marketing Team Monthly Conference Call to discuss sports marketing plan • Weekly Tourism Division Staff Meetings (4) • Monthly call with Diamonde European Representatives • Monthly meeting with OMMAC UK representative meeting • Presentation from TravPro Travel Agent Training Program • Presentation to SW FL Inc on Regional Co-op for COVID and Sports and International business • Great Wolf Lodge development plan meeting with developer • Zartico meeting to review new research dash board system • Clarity of Place destination planning program presentation • Marketing Planning pre -event meetings with individual Tourism staff and Paradise (2) • Brand USA Traveler Sentiment Study Results Packet Pg. 167 11.A.1 Director Activities- Cont. Public Relations/Communications • Media interviews: WINK; NBC-2; ABC-7; Fox News, Naples News (3), Bob Harden; Florida Weekly, Gulfshore Business • Bi Weekly Calls with Lou Hammond Group and Paradise Advertising on Coronavirus response (2) • Gulf Coast Regional CVB PR Conference Call on Coronavirus & Manatee Cty. Dam Crisis (2) • Conference Calls on COVID response with US Travel Assoc, Destinations Intl., Destinations Florida, VISIT FLORIDA, Brand USA Promotional Activities/Special Events • Follow up meeting with Paradise Advertising on FY 22 Strategic Plan • Presentation to Naples Kiwanis on COVID-19 Recovery Packet Pg. 168 11.A.1 DEPUTY DIRECTOR ACTIVITIES — Paul Beirnes — June 1— 30, 2021 TASK 2020 2021 Strategic Planning Projects - 20 Collateral Development - 32 Staff Planning & Development - 22 New Projects - 8 This staff position was filled at the start of FY 21, so we do not have comparable statistics for 2020. Current and Upcoming Significant Strategic Initiatives 2022 Strategic Planning: In late June, planning and strategic development relating to the FY'22 Marketing Plan began. Over the month of July and August the CVB team, agencies and representatives will craft the complete global marketing plan that will be presented to the TDC in September. On July 14 we will be hosting a day long planning workshop with destination partners for their input and feedback. Nationally Syndicated Radio Remote Broadcast: Upcoming week-long nationally syndicated radio broadcast of the Kidd Kraddick Morning show will occur August 2nd — 6th from the JW Marriott and promote the breadth and depth of the destination. Role assumption: Following the announcement of Jack Wert's upcoming retirement, immediate assumption of Director responsibilities and duties was embraced. Extensive daily meetings are currently taking place with Jack Wert to accomplish seamless transition of roles on Oct 1, 2021 Cares Act Funding Received: The $1 million in Cares Act Funding has been received by the County and been deposited. While those funds make their way through due process into the Tourism account, it will be necessary to access the $500,000 Emergency Funds already approved for use as well as the additional $500,000 in Emergency Funds that was previously encouraged by the TDC to be utilized earlier in the year. The combined $1 million from the Cares Act payment will fully replenish the emergency fund account. Trade Shows / Tourism Industry Conferences • Represented the CVB along with other team members as part of an activation during the Incentive Research Foundation's annual meeting at the JW Marriott. Tourism Industry & Intra-Division Meetings • Monthly team meeting with Sports Force Inc • Bi-weekly Meeting with Parks & Resorts — upcoming events • Attend monthly Sunshine Sports Council meeting • Attend monthly TDC meeting • Attend monthly CVB Partner meeting • Attend monthly Florida DMO crisis call • Attend planning meeting with German trade representative Diamonde • Meeting with the senior executives with Great Wolfe Lodge to receive familiarization presentation • Attended an overview familiarization of Naples Bay Resort Packet Pg. 169 11.A.1 • Zoom meeting with Visit Florida to review travel agent training module • Zoom meeting with Sports and Tourism executive Director for Lake County to share how we use Destinations International calculator • Zoom meeting with Florida Sports Foundation to discuss new sports marketing platform for members • Meeting with Sports complex management team to discuss upcoming Ben Allen event at complex • Meeting with Jennifer Reynolds on ways to align CVB with Business support functions • Meeting at Inn at Pelican Bay for overview of hotel • Meeting with Kathy Brock to discuss Bank of The Everglades restoration to discuss grants vs capital • Initial meetings held to execute a Fall Industry Star Awards in September Staffing / Development • Review, provide feedback and approve division Controls • Conduct weekly scheduled one on one meetings with each of 8 staff reports • Conducted assigned / required Collier University training • Bi-weekly meetings with Deputy County Manager Sean Callahan • Develop TDPR measurement (personal as well as team guidance) • Conduct EOC training assignment for hurricane season • Conduct EOC simulation effort Strategic Implementation • Providing the lead direction for the 2020 Annual recap video creation • Meetings with Director to formulate 2022 strategic direction and market driven goals to team • Formulating strategic partnerships and job board platform to address industry staffing • Initiate daily team and Visit Florida calls for Kidd Kraddick Morning Show • Conducted a full two day planning session with staff and agency for the FY22 Marketing Plan Marketing / Public Relations/Communications / Sales • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Continue to work with the producers of How to Do Florida TV show on the development of scripting • Provide team with regular data insight and market intelligence • Lead role in the planning, development and execution of a week-long national radio broadcast event for the summer of 2021 • Meeting with leadership of Dolphin Transport as an operational overview • Conducted an interview with Journalist with Sports Business Journal • Meeting walkthrough at the JW Marriott for Kidd Kraddick Show Packet Pg. 170 11.A.1 Collateral development Lead in the strategic review and creation of division wide collateral/ emails/ branding/ creative development/ copy development Launch the planning process for the 2022 Visitors Guide Launch of the initial planning and development of the 2022 Visitors Guide Packet Pg. 171 11.A.1 GROUP MEETING SALES REPORT Lisa Chamberlain — Group Sales Manager Reporting Period: June 1— 30, 2021 2020 2021 Number of Meeting Planner Contacts 90 Debi 140 22 leads —slowed down 38 Leads sent Number of RFP leads sent to hotel partners due to Coronavirus 19 $11,458,701.63 estimated Econ impact potential spend $13.2 Million; potential room nights 12,565 Number of Groups booked 1 group booked by Debi 1 groups booked $24,854.55 direct spend Total Room Nights/Econ. Impact for Period $1,137,470.61 direct $330,331.78 direct spending El; booked spend and 2411 room 276 total room nights booked nights Number of RFP Enhancement (RFPE) 1 1 Rotary Requests Number of RFPE's to Contract 0 0 Client Site Visits & FAM'S 1 Assisted sites that then 0 cancelled with COVID spike Hotel Partner Site Visits 0 1 Number of Shows Attended ConferenceDirect virtual 4: IRF Incentive Research Foundations and virtual spa event with Educational Invitational at JW Marriott; Midwest reps - WILMI MPI S FL Board Retreat & event; Prevue Meetings' Innovate! Summit; Florida Society of Association Executives' Annual Conference 2021 EVENTS ATTENDED IRF Incentive Research Foundations' Educational Invitational June 2-4 450 attendees Educational workshops on the industry; impactful 'Hats off to Paradise' client engagement event on Friday afternoon with Straw Beach hats; Fedoras and Baseball caps... steel drum music and gelato cart MPI South Florida Board Retreat and 'Mask N Mingle' networking event at Innovation Hotel June 9 Welcomed and supported the Board Retreat networking event with 17 attendees Prevue Meetings Innovate! Summit June 26 & 27 Appointment show with 33 meeting professionals: 17 (!) planner appts on Mon and 12 on Tues, educational sessions and networking FL Society of Association Executives' FSAE Annual Conference June 29 —Jul 1; 350 attendees, personally have been a member since 1993 and wonderful to meet face to face and get reacquainted with state association decision makers. Packet Pg. 172 11.A.1 SALES ACTIVITIES Connecting with and assisting meeting planners who have submitted RFPs. • 6/2-4: Attended Incentive Research Foundation Invitational (IRF) JW Marriott Marco Island Sponsor • 6/4: IRF Invitational sponsored "Hats off to Paradise' client activation event • 6/7: Meeting with Great Wolf Lodge representatives Bryson Heezen • 6/8: Hotel partner site visit Naples Bay Resort & Marina w/ Jennifer Westley • 6/8: CVENT partner phone call with Shiloh Berstein • 6/9: MPI South Florida Board Retreat 'Mask N Mingle' at Innovation Hotel • 6/11: Client visit Kelly Parker ACAF at Ritz Carlton Beach • 6/11: Negotiations for Host of Strategic Planning Meeting with Innovation Hotel and Arthrex One • 6:15: Webinar: Roadmap to Hybrid: Sponsorships How to Deliver Event Sponsorships for a Hybrid • 6/15: NECTR SUMMIT Opportunity Discussion with Alexis • 6/15: Negotiations for Host of Strategic Planning Meeting with Hilton Naples • 6/16: Partner Visit Trish with Lulu's Kitchen/Delicious by Design/St. Matthews House re CSR • 6:17: Bruce Lacey Lamont Associates partner opportunity • 6/18: FSAE Annual Conference Orientation webinar • 6/21: Jennifer Witherington HPN webinar prize winner at LaPlaya Resort • 6/22: Zoom Meeting w/ Melanie Sell First Incentive Travel re: upcoming site • 6/22: Tony Dyshanowitz Dolphin Transportation Partner visit • 6/23: Webinar 9 Ways CVBS and Hotels Can Work Together to Boost Group Business • 6/23: Partner Site visit with Kay Dennis at Inn at Pelican Bay • 6/27-29: Prevue Meetings' Innovate! Summit Su-Tu Appointments & Education in W Palm Beach • 6/29-7/1: Florida Society of Association Executives' Annual Conference Orlando • Preparation for Strategic Partner Summit -research and questions for brainstorming prior & for event • Worked with Midwest representatives, Maura Zhang on potential upcoming travel schedule such as SITE Midwest Road Trip and various industry memberships... Destination Reps OBSERVATIONS/TRENDS Determining that importance or relevance of Hybrid Meetings being included in future meetings depends upon organization and market. For instance, at IRF Incentive Research Foundation planner workshops provided feedback that Hybrid meetings are cost -prohibitive, can be ineffective and labor intensive, therefore, will planners most likely not incorporate them in future events. However, at Innovate Summit! Appointments, clients shared that many of their international meetings and the associations or organizations that provide CEU or CME credits to their members are now 'mandated' to include this option to their members. Members consider it cost -saving, if they do not need to send their whole team, etc. Safety protocols are still being implemented, however, after attending four substantial industry events, I observed that only two of the four events included independent medical apps to upload health records and conducted temperature checks upon entry. I observed that attendees are becoming more comfortable in returning to face to face meetings. Packet Pg. 173 11.A.1 Attendees can elect to wear red/yellow/green badges demonstrating their level of comfort in contact with other attendees (i.e. Red: no close contact, Yellow: elbow greetings, Green: fist bumps or handshakes) Noticeable increase in the number of RFPs being received, many are smaller corporate and incentive groups, however larger meetings are being sourced, as well. It is still challenging to find availability for meeting space/dates in Jan/Feb/Mar/ April 2022. Meeting Planner clients are feeling more confident with traveling to shows, as well. Industry counterparts have been traveling and attending tradeshows and conferences, with plans to continue attending in person meetings. UPCOMING STRATEGIC INITIATIVES FY 22 Strategic Planning Summit with partners: Working with Innovation Hotel, then Arthrex One and then Hilton Naples as potential host for upcoming CVB Annual Strategic Planning Meeting in mid -July. After recent county approval for in state travel through September, goal is to not only connect with clients at events, but pre and post. Preparations underway to register, complete travel requests, etc. to attend future events such as: Destination Southeast July 25-28 Connect Meetings Aug 30 — Sept 1. Working with Dyhalma Torres of HelmsBriscoe and Maura to schedule HelmsBriscoe webinar in August. Continue outreach to clients via email blasts; Webinars, and personal email/phone. Working with Paradise Advertising on social media content for Linkedln posts; highlighting relevant educational content in my monthly posting, and continuing with advertising message of safety, with Paradise Pledge, and 'Only Paradise Will Do. Monitor status and registration numbers for upcoming industry events scheduled to be held in person over the coming months. Ongoing communication with hotel and industry partners to maintain relationships and keep finger on the pulse of the meetings side of industry and what clients may be sharing regarding future plans. Packet Pg. 174 11.A.1 GROUP MEETING SALES REPORT Synergy -Connect Midwest Reps- Maura Zang June 1-30, 2021 2020 2021 Number of Meeting Planner Contacts 150 160 Number of RFP leads sent 9 17 Number of Groups booked 1 2 Total Room Nights/Econ. Impact for Period booked 299 RN / $40,514.50 376 RN/ $86,059.14 Roor Revenue Number of RFP Enhancement (RFPE) Requests Number of RFP's to Contract Site Visits & FAMS Number of Shows Attended 5 virtual June, 2021 IDSS Report RFPs Event Name Organization Contact Kelly Cavett State MO Event Date Total Room Nights _ Jan, 2022 262 1 0021HID3 - American Soybean Assoc. - 2022 Soybean Leadership Academy Maritz 2 2022 ETI/NASTF/AMRA Industry Week Maritz Tina Gruman Michelle Eggerts IL WI OH Apr, 2022 Mar, 2022 Jan, 2022 514 83 384 3 KWGA Annual Shareholders Meeting 2022 AMIG Sales and Marketing Meeting (Annual) Conferencedirect HelmsBriscoe 4 Dianne Killian 5 Sherwin Williams - 2023 COE BI Worldwide Debra Deenan MN Mar, 2023 506 6 Large Incentive 2022 The BARR Center Annual Meeting 2023 HelmsBriscoe Amelia Roper IL Jun, 2022 890 7 HelmsBriscoe Jan Tolle McDonald MN Apr, 2023 590 8 Sherwin Williams 2022 SWMIP BI WorldWide Debra Deneen MN Feb, 2023 831 9 ACEC SEI 24.5 Conferencedirect HelmsBriscoe Matthew Dykstra Lori Stickley MI Oct, 2021 150 Jan, 2024 969 10 2024 Brookside Annual Meeting OH 0 a m c� co E �L 0 W LO u� ti ca c a� a� a U 0 N 21 `0 t= 0 a m o: c� W c m E 0 Q Packet Pg. 175 �AZSaplhnelo National Sales Meeting -January Maritz 12 Navistar IC Bus 2021 POE Incentive (in 2022) Creative Grou ECA - Elevator Contractors of America - 2022 13 Annual meetine - FL multi Citv HelmsBriscoe 14 EDPA 2023 - Annual Access - FL HelmsBriscoe Cambria USA 2021-2022 National Sales 15 Meeting - III HelmsBriscoe 16 Jostens Winter Incentive HelmsBriscoe 17 Sertoma, Int'I 2022/2024 Annual Conference HelmsBriscoe BOOKED BUSINESS Ilyssa Swenor MO jJan, 2022 997 Stephanie Panagakis Danise Brownlee Danise Brownlee �11_ Apr, 2022 42 �NE Feb, 2022 138 �NE Nov -Dec, 2023 865 Debbie Bequette MN I Oct, 2021 1,018 Debbie Van o Ravenhorst MN Feb, 2022 a 265 Kerry Kerr MO Julv. 2022 252 c° r co E w �L 0 Total Room to Event Name Hotel Event Date Nights ti A.O. Smith February 2022 Board of Naples Grande Heather Hnottavange, Meetings 1 Directors Meeting Beach Resort & Incentives Worldwide Feb, 2022 51 ca c *Revised* Sun Life Financial - JW Marriott a� 2 Leader's Conference, April, 2022 p Marco Island Alexis Augius, NHS Global Events Apr, 2022 325 Q v EVENTS ATTENDED N • 6/10 - Aileen attended GMC PCMA Lincoln Park Zoo Scavenger Hunt with local planners. 60 2+ professionals in attendance. L 0 • 6/23 - Maura attended SITE FL & Caribbean TopGolf networking event in Miami - Buyers r_ included Adrienne Tooley with Meetings & Incentives, Dyhalma Torres with HB, Claudia 0 0. Coronado with HB, Steffi Cordy with Cocoon Incentives c� • 6/24 - Aileen attended SITE Chicago Networking: Top Golf. Had the chance to network with Cn Tracy Norum from Meetings & Incentives, Sarah Brady, Independent Planner, Beth Reetz, Creative Group, Craig Dooley, SDI Incentives, Sandi Daniel, Fire & Light Group, Dustin Forge, Fire & Light Group, Rose Hippert, Creative Group, Mary (Donoghue) Wysopal, Creative Group, Lisa Dreier, Creative Group, Margaret Foley, Creative Group, Sean Pliska, Captive Resources. Will Q follow up in July to set up presentations in person or via Zoom. PR PROSPECTING and OTHER ACTIVITIES • Aileen emailed planners who attended the SITE Midwest Spring Roadshow in Kansas City and St. Louis. • Aileen followed up with planners met at the GMC PCMA Lincoln Park Zoo Scavenger Hunt on 6/10/21. Packet Pg. 176 11.A.1 • 6/16- Aileen and Maura - Zoom presentation to Megan Barry, Meeting Planner 160over90. • 6/17-Aileen and Maura - Zoom presentation to Jennifer Bettlach, Manager of Global Accounts, HelmsBriscoe. • 6/28- Aileen and Maura - Zoom presentation to Performance Strategies Team -Shelby Adams, Patrick Hunt, Lindsay Adams, Lisa Davis, Kurt Vonderheide, Kristin Dotlich and Joe Bretz. 6/29 - Maura - Zoom presentation to Sustainable Brands for June/Oct 2022 program at JW. RFP and connected to Kathy Sherra at JW. Worked on a report of Midwest accounts to target as well as additional information for the Strategic Partner Meeti regarding the Midwest client. Secured membership to Destination Reps at a discounted rate for the next 6 months to provif additional exposure and access to more Midwest clients. LOOKING AHEAD • July: 7/12-14- Site inspections in Naples and Marco Island. Attend Mid -Year Strategic Partnership Meeting in Naples. • July: 7/20-Destination Reps Golf Outing in Glenview IL. • July: 7/28 - SITE Minnesota Education Day • August: SITE Chicago Education: Back to Business • August: 8/12 - SITE Midwest 2nd Annual Smart Forum • August 8/12-Destination Reps Ballpark Client Event in Rosemont IL. • September: 9/15 - SITE Midwest Webinar, "Future of the Incentive Industry" • September- 9/28-30-SITE Chicago Road Show Milwaukee -Chicago -Dearborn • October: 10/19 - SITE Minnesota Fall Sip & SITE • October: 10/12 - SITE Midwest Road Show (IN) • October: 10/13 - SITE Midwest Road Show (OH) • November: SITE Midwest Local Holiday CSR Event • December: 12/7 - SITE Minnesota Holiday Party • December: SITE Chicago 7th Annual Holly Trolley F 0 a m 0 r N E T �L 0 m LO LO ti M c m a� Q U 0 N _A 7 L 0 N 0 a m 0 r r c m E 0 a Packet Pg. 177 11.A.1 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero — Travel Industry Sales Manager June 1— June 30, 2020 PERIOD AT A GLANCE 2020 2021 Number of Travel Agent Contacts 147 264 Number of Tour Operator Contacts 1 0 Number of FAM's/Site Visits 0 0 Number Trade Shows Attended 0 1 Virtual Other events 0 2 EVENTS RECAP: June 2, 2021— Facebook live event titled; Let's talk Travel. I partnered with travel agent Loulu Luma with the agency Book Here Travel Here. Loulu started this weekly event as part of her Covid recovery plan to keep her customers informed on different destinations and keep dreaming. The event received 1440 likes and she has 1513 FB followers to her page. It was a fun interactive way to keep the destination top of mind to her audience. =arm °JU I ex€ June 3, 2021— Zoom event with the Oasis Trave Network (OTN). This was an open forum with 46 of the OTN's travel advisors. This is part of our continuing partnership with this group. It was a very interactive event facilitated by OTN where we discussed a pre -planned set of questions. Michelle Pirre assisted me in the forum with the LGBTQ and Weddings markets. We had a great dialogue of questions going with much interest on attractions and things to do in the area. Packet Pg. 178 11.A.1 CD June 29, 2021— All American Roadshow Virtual tradeshow. This was our first time participating in one of the TravPro virtual tradeshows. We had a virtual booth with advisors being able to chat with us, they were able to download brochures, images, or our videos. Florida is hot and many advisors indicated that they need more and more information to share. We had 233 total booth chats, 218 advisors visited our booth, 35 downloaded brochures and 338 video views. I was able to add a personal greeting to the booth which added a personal touch. Very productive tradeshow with great reporting and analytics for follow up. I highly I recommend we do their next show which is their Luxury Travel Xpo in October. Media Mentions: ONY Network — DOTnews — Chile. https://www.dotnews.info/paradise-coast-de-fIorida-los-espera-con-sus-mascotas/ Entrada nueva en DotNews.lnfo ® Paradise Coast de Florida los espera con sus mascotas ,datnew Muy circa de Miami, es posihle deuuhrlr nus destlnos — todo to nec ra Para unas magnifl—va—ions, desde playas paradisiaras, compras, b ana gashonomia, eullura, deportes y raro al esto luera poop, ahora hduyendo a sus maseotes. Todos Im quo cue — m una sateen to complic d, quo es viaja, co Aa% par eso esle de ino se ha preoeupatlo por haoer mh, haules las msas y es para tenor en —,Ia. C... d. Ilagua el moment. de planficar una. vacs .—familiars. en Paradise Coast de Florida, I.. deja a Fido alra.l. Te invitamas a quo yeas w note compkta r L 0 Q d t} r E Mn�L 0 H co LO LO r` Packet Pg. 179 11.A.1 Mundo Turistico — Argentina/Paraguay https://www.mundoturistico.com.uv PARADISE COAST IL LATAM UPDATE J� Continued supervision of the Latam team as it relates to coop's, tradeshows, approval of actions. Sample projects/trainings with tour operators to generate room nights: Package created Aviareps MX and Viaies Palacios: Ipp" Orinter coop with Aviareps Brazil. Training webinar Upcoming Strategic Initiatives: Global Travel Marketplace — July 8 — 11, 2021. Live event in Fort Lauderdale. Partner Strategic Planning Meeting —July 14, 2021 i O Q d r E Mn�L 0 H <o LO LO ti Packet Pg. 180 11.A.1 SPECIALTY MARKETS Michelle Pirre Reporting Period: 6/1/2021-6/30/2021 PERIOD AT A GLANCE 2020 2021 Number of Travel Agent & Tour Ops Contacts 256 0 Number of FAM's/Site Visits 1 0 Number of Wedding Planners or Requests 0 3 Tradeshows 1 2 RFP's Received 2 0 Meetings 6/3/2021- OTN (OASIS Travel Network) Zoom presentation with Claudia Cianfero to educate and train travel agents on Paradise Coast. We presented destination weddings, romance, and LGBT travel. 6/8/2021- Together with the Social Media team we attended a Crowdriff Zoom call where we learned about the newest crowdriff features on pulling in photos in and around the destination to post on our social media and website galleries. 6/16/2021- Sales team met with the new catering manager at LuLu's Kitchen and catering for a site visit and lunch to offer the venue to groups for offsite venues and events. 6/22/2021- Meeting with Dolphin Transportation to learn what and who are new at the transportation company. where we discussed CVB Rates for airport transfers, sites, and Fam visits for the upcoming fiscal year. 6/24/2021- Sales team zoom with Maura and Lisa to discuss group sales and SMERF market. Pre FY22 Sales Planning Strategic. 6/29/2021- Special needs call center to assist with updates to special needs list for county. 6/29/2021- Meeting with team and Paradise Advertising as pre strategic planning for FY22. Discussed state of the markets, as well as possible Q&A for the strategic summit. LGBT The CVB purchased a sponsorship for the St Pete Pride Festival to reach out to the local Florida Drive Market of LGBTQ leisure travelers. This sponsorship gave us vendor space at two events of our choice. We chose "We Are Family" event on 6/12/2021 as well as the St Pete Pride Picnic. Both events were very successful and very well attended. With over 5000 attendees at each event the CVB was able to distribute over 700 visitor guides combined and hundreds of other pieces of collateral such as guide maps with coupons and different rack cards from attractions around the destination. Packet Pg. 181 11.A.1 Taking along our Naples Pride Organization was a win win for both the CVB as well as Naples Pride. We were able to create an activation where attendees spun a wheel for prizes, one being free tickets to the Naples Pride Festival. At this point once a guest landed on that location on the wheel, we were able to ask them, were you planning on attending Naples Pride? If they said yes, we would bring them to the CVB table and show them all the destination has to offer. Comments made: "It is far enough out we can certainly plan for it, let's take the tickets" "Wow! Naples has a Pride Fest; 1 would never think that!?" "Thank you for being here and letting us know that Naples/Marco Island are friendly to LGBTQ." "I wish more destinations would come to these events to let people know they are welcome." "Thank you for sponsoring our pride fest." "We live in St Pete and had never been there, we started coming after we were allowed to travel again, we came for one weekend and have gone back every weekend since, we love it!" Destination Weddi Currently the CVB is working on finding ways to track weddings information in the county. We know that the top city looking at our webpage is Chicago, but with travel out of state still not approved, we are unable to reach those consumers. In fact, out of the top 10 Cities looking at our website, only 3 were Florida cities. We need to be able to travel out to reach this couples. Avg. Session % New Bounce Pages / Duration City Sessions Sessions New Users Rate Session (in min/sec) Chicago 331 93.66% 310 91.84% 1.25 0.20 Houston 157 97.45% 153 85.35% 1.48 0.16 Dallas 145 98.62% 143 92.41% 1.17 0.05 Orlando 134 95.52% 128 88.06% 1.13 0.07 Miami 128 80.47% 103 80.47% 1.89 1.57 New York 126 84.92% 107 80.16% 1.25 0.32 Atlanta 118 96.61% 114 87.29% 1.17 0.31 Charlotte 107 94.39% 101 92.52% 1.07 0.05 Minneapolis 93 100.00% 93 87.10% 1.31 0.26 Tampa 79 96.20% 76 81.01% 1.30 0.58 Upcoming Strategic Initiatives: July 14, 2021 - Destination Marketing Summit August 8, 2021 - Registered for the South Florida Bridal Expo taking place in West Palm Beach. August 30, 2021 - Connect Specialty Packet Pg. 182 11.A.1 SPORTS SALES REPORT (Events throughout Collier County) Nicole King — Sports Sales Reporting Period: June 1— 30, 2021 * Grass fields closed annually (June —August) June 2021 June 2020 2021 YTD Number of CVB Funded Events 0 0 4 Number of PCSC Events N/A N/A Total Room Nights 0 0 0 Number of RFP leads from Playeasy- CVB vetted & sent to SFI 1 0 11 Number of RFP leads direct to CVB - for other venues in Collier County 1 0 6 Number of RFP leads not a fit 2021 1 0 4 Total Number of Leads 3 0 21 Number of Site Visits Scheduled 0 0 2 Number of Cold Calls-CVB 3 0 3 Number of Shows Scheduled 0 0 1 MARKETING ACTIVITIES Editing, Approving of Sport Planning Guide (SPG) written pieces about sports in the destination (Spotlighting the Paradise Coast Sports Complex 1 of 4 spotlights) as part of the CVB Ad Buy. The piece will live on SPG website, social media and will be featured on their e-newsletters. Creation, editing and approval of leave behind sales material for upcoming tradeshows. Met with Paradise Advertising team to provide insight on the 2022 sports marketing plan. Provided :15 video of the destination for the sports complex video board: Ben Allen Concert and for FBU Top Gun Event Continuing to update the Sports Website to align with our marketing strategies and to provide a more robust and complete guide to the facilities in our destination. SALES ACTIVITIES Presented 1 new event (ISPS Softball) to the TDC in June to be held in September 2021. Packet Pg. 183 11.A.1 Upcoming events supported by CVB Tourism Funding: Global Sports Resorts Tennis Sponsorship agreement to be presented to TDC in July. Florida Premier Baseball Alligator Alley will be hosting two events in October and will be presented to the TDC in July. Scheduled one destination site visit in July with the Executive Director of FYSA (Florida Youth Soccer Association). Reviewed and researched the possibility and potential impact of hosting the 2023 US Sports Congress Conference in Naples. 2024 and beyond would have a better impact for the destination. OPERATIONAL ACTIVITIES Met with FBU to Discuss Top Gun CVB on site activation & coordination of our flags and banners for the event. Scheduled sheriff helicopter flyover for opening ceremonies. Attended the Florida Sports Foundation new Sports Directory Demo. Uploading facility information into their new platform to assist event promoters in locating destinations with the appropriate facilities. Calculated potential impact for upcoming TDC funded events, prepared executive summaries, sent pre- approval letters to event organizers. OBSERVATIONS/TRENDS Industry counterparts have been traveling and attending tradeshows and conferences, with plans to continue attending in person meetings. Sports events in Florida has lifted mask mandates and are back at full capacity. That is not true for all states. Florida is very much open for business, as is Texas —centralized in the Dallas/Fort Worth area. Other communities are not as fortunate. California remains far behind. • Live streaming capabilities and partnerships are on the rise which can provide another source of revenue for venues & high schools. Providing opportunity to market the destination to a broader audience. • Parents do not want to see their athletes wearing masks during competition. Opportunity to compete right now with states like California, Chicago, and New York. • For traditional bid events, new financial arrangements ensuring rights holders and hosting organizations can both generate revenue will be part of the new norm. (Connect Sports) • Regional events where families can drive will be very popular through the 3rd and 41h quarter of 2021. UPCOMING STRATEGIC INITIATIVES Updated Sports Marketing website and prepared marketing materials that coincides with our current message. Reached out to events rights holders interested in visiting our destination facilities. Monitored status and registration numbers for upcoming industry events scheduled to be held in person at Connect Meeting Aug 30-Sept 1. Research event rights holders that are a priority to meet with and schedule appointments. Ongoing communication with industry partners to maintain the sports side of industry and what trends are happening. Packet Pg. 184 11.A.1 PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios / Maria Power June 1— 30, 2021 PERIOD AT A GLANCE June 2021 June 2020 / 2019 MAY 2021 Media Interactions 24 JUNE 2020 — 367 JUNE 2019 — 120 Journalists/Influencers Hosted 4 JUNE 2020 — 0 JUNE 2019 — 3 Journalists/ Influencer Activity: • Hosted prominent travel freelancer Paul Rubio (regular contributor to Conde Nast Traveler, Travel + Leisure and Departures) at the Ivey House on June 21. He has a confirmed story assignment on "private photography tours in the Everglades" that will run in print in both Palm Beach Illustrated and Naples Illustrated in the October 2021 issue and had a private photography tour with Everglades Area Tours on June 22. • Much of the PR teams time has been spend coordinating and developing a comprehensive and interesting itinerary for the Kidd Kraddick show crew who will be in destination August 2-6 doing a live radio show that reaches over 2.6 million listeners daily and is heard on more than 70 radio stations across the country. • Directed efforts with Porsche Latin America to include Collier County partners in upcoming marketing campaign featuring the newly released Taycan Cross Turismo model, the first to be presented in the USA. Partner locations for the shoot included J.W Marriott Marco Island Beach Resort Marco Island, Naples Bay Resort & Marina and personal tour and photo opportunity at Revs Institute. Four automotive journalists from Mexico attended the private tour and walk - though at Revs Institute on June 20, two attended from Argentina on July 1st and the third group, from Mexico, will arrive on July 12tn • Vetted the following Influencers for potential destination coverage: Madame Floutch — France based blogger with 68K+ Instagram followers; Sara Gallo — Five Foot Traveler and CENTERED Wellness App; Vanessa Infanzo — More than VMI. Regional and International PR Initiatives: • Reviewed and updated copy points for article in The Times, a British national newspaper published daily Monday to Saturday with a reach of 415,577print consumers and 37,320,000 online consumers. The feature is about the Everglades National Park from a local perspective, written by Sara D'Souza. Publish date is upcoming. • As Primary Delegate for Brand USA Global Media Forum, coordinated efforts with our international partners for our participation in the July 20 / 21 International Media Marketplace. This includes a vetting and selection process of 60 international journalists, which will be culled to a select group for the Marketplace interviews. Packet Pg. 185 11.A.1 • Submitted copy and discussion points for the Luxury Travel Market, to Brand USA for inclusion in Brand USA PR Workshop, June 29. • Approved and updated copy for inclusion in a promotional opportunity with Kent County Cricket Club. • Updated press room information for IPW (U.S. Travel Association, sponsored by Brand USA) event that will be held in Las Vegas on September 18 — 22. • Contact Kirsten Larrain from Florida Sun Magazine about upcoming opportunities with the publication. It is the premier, in -language publication for the German market in Florida. • Researched, drafted and finalized approvals for press release announcing Jack Wert's upcoming retirement. Posted to Hotel Business Review, collaborated with Collier County PIO, Val Simon from Coastal Breeze News and LHG for distribution. • Distributed photo -op for City Proclamation of June 16' announcement as Pride Day in the City of Naples. • Distributed photo -op of Naples, Marco Island, Everglades CVB's participation in "Bring Your Dog to Work Day" to Collier County HR. • Forwarded quote from CVB to Rising Tide Explorers for their USA Today Reader's Choice Award as the Best Kayaking Experience in the Eco-Tour Operator category. • Researched upcoming project timelines with Angela Bell regarding the new Gulfshore Playhouse project. • Researched information of re -opening of Sun-N-Fun Park with Peg Ruby at Parks & Recreation. • Reviewed VISIT Florida opportunities for destination inclusion. • Requested "What's New" release from PR agency. • Follow-up with PR agency on status of destination visit to everglades by Paul Rubio, 6/21-6/22. • Coordinated with team for SM posts for Global Wellness Day - June 12tn Meetings and Group Business: • Researched and submitted testimonial opportunities to David Swanson for Corporate & Incentive Travel Magazine, August issue. • Researched and submitted testimonial opportunities for inclusion in Association Conventions & Facilities Magazine, August issue. • Drafting Group Business Release for distribution in July. Publicity Highlights Moving on: Jack Wert announces retirement as Collier County's tourism director `� rx 5 i Naples Daily News Packet Pg. 186 11.A.1 "I started in 2oo2. I said I would stay five years, and boy, has it been fun ever since," Wert said. He's convia d that "the tuning is right" for his departure, he said, „ith the right leadership and team in place to carry the torrh for the Naples, Marra Island, Everglades Convention & Visitors Bureau. The decision, he said, rame after a lot of "sonl searrhing and rail—ti— , Wert, 78, has held the lead role since. the launch of a county -run tourism office. Previously, he seared as the CEO of Seminole County's Visitor and Convention Bureau in Central Florida for more than a decade. se: wen, �� aim,. aavi�, maw" isa"a, While hell no longer head up the county's tourism office or bureau, he plans to stay in town. "I'm not going anywhere," he said. "I'm going to be right here in Naples. This is the place that I truly love. You can get anywhere in the world from here, so why not stay in Florida's Paradise Coast?" L4Ule the decision to retire didn't come easy, Wert said he's confident the timing of his eadt is right because there's a solid succession plan in place, which has never been the rase. Eight months ago, a deputy director — Paul Beirnes — eame on board, t1,ho hit the ground running, sh—ing his potential to move into the tourism offm s top spot. With more than 30 years of destination marketing eayerience, Beimes has held leadership roles i�itb such well-known organizations as Hilton Worhl ide and Disney. Since joining Collier County's tourism office, Beirues has overseen sales functions and helped Wert pith day-to-day operations. "You're in capable hands with Paul," Wert said. He reassured the council that the tourism bureau is going to "continue to excel as ne have." Wert won't coast into retirement. He said he has important wvrk yet to do, from fighting for a few more positions to lobbying for more freedom to get his crew traveling again. "You don't do sales sitting on the phones and talking to people via Zoom," he said. "You've got to get out." The county still has COVID-related restrictions in place that don't allow his staff to travel out of state, making it difficult to —pete With other destinations in Florida and elsewhere that don't have those limitations, Wert said. He thanked the members of the Tourist Development Council for their hard tvork, dedication and friendship over many years, saying he couldn't ask for a better advisory group to support the bureau's mission. Collier County Commissioner Andy Solis, who serves as the advisoryboard's chairman, praised Wert for all of his "great work" facebook Packet Pg. 187 11.A.1 Porsche, Latin America, Inc. 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Packet Pg. 192 11.A.1 Website Listings, Events and Deals • Added, updated or deleted 7 business listings to the website. • In May there were 3588 views to the deals page and in June there were 21 new deals added to attract and keep these visitors. In May the events page had 10,197 views and in June there were 45 new events added to website Administration & Writings • Participated in 2022 Marketing Planning Sessions with Paradise Advertising and internal CVB team, 6/29 — 6/30. • Reviewed Emergency Manual and Procedures Guidelines, updated hotel contacts. • Created shared document to update staff and outside agency resources with "Hot Tip" information. • Updated shared "Content Document" with current projects and creative copy options. • Drafted PR submission and reviewed Paradise Coastlines monthly newsletter. • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly internal PR team "Coffee Catch Up" Zoom meeting. • Participated in Kidd Kraddick planning meeting and subsequent planning process. • Drafted and updated "Grand Travel" PR release — sent final, approved copy to LHG. • Reviewed June consumer e-Scapes copy. • Review and training on Cision reporting. • 2022 Marketing Planning Meetings Packet Pg. 193 11.A.1 DIGITAL & SOCIAL MEDIA REPORT - BUZZY FORD June 1-30, 2021 J U N E 2021 2021 2020 PERIOD AT A GLANCE Twitter Accounts (3) Twitter Tweets & DMs Sent: 42 Twitter Tweets & DMs Sent: 60 Engagements: 281 Engagements: 728 Link Clicks: 23 Link Clicks: 88 Followers Gained: 23 Followers Gained: -30 Impressions: 21,784 Impressions: 26,457 Facebook Accounts (5) Facebook Posts Sent: 100 Facebook Posts Sent: 70 Engagements: 125,928 Engagements: 32,117 Link Clicks: 59,220 Link Clicks: 1,498 New Fans: 873 New Fans: 158 Impressions: 3,306,408 Impressions: 1,636,627 Instagram Accounts (3) Instagram Media Sent: 39 Instagram Media Sent: 16 Engagements: 1,511 Engagements: 1,159 Followers Gained: 111 Followers Gained: 244 Instagram Impressions: 144,700 Instagram Impressions: 282,642 CrowdRiff 11k interactions and 31k views 12k interactions and 25k views ThresHold360 8,067 Views / 1,191 Engaged Views 4,221 Views / 794 Engaged Views Notable Tasks • Red Tide Updates • Introduced Porsche of Latin America to Revs Institute. • Kidd Kraddick Morning Show planning. • Participate in 2021 Hurricane Exercise • Produce QR codes for sports flyer. • Conduct Facebook Live Broadcast • ADA Website Work • iDSS Data Migration Project (ongoing project) • Update and create various partner website listings. Upcoming Strategic Initiatives • Increase website new content frequency. • Kidd Kraddick show visit support. 0 a m 0 E T �L 0 H m LO LO ti M c m a� Q U 0 N L .0 N 0 a 0 r c a� E a Packet Pg. 194 11.A.1 PARADISE COAST FILM OFFICE JULY 2021- Maggie McCarty PARADISE COAST" FILM COMMISSION TIME PERIOD This Year Last Year 2019 Spending Reported New or Repeat Productions 3 3 2 $ 23K 1R 12 N Working Leads 3 1 2 Meetings Attended ,7 VIRTI I 12 1 Events / Tradeshows 0 0 1 Media Assisted 0 0 0 Location Scouts 0 1 1 PRODUCTION/LEA HIGHLIGHTS: • Multi award -winning CBS series, "Mission Unstoppable" filmed an episode for their 2nd season in Naples. Host Miranda Cosgrove ffarly, Despicable Me) profiles female STEM innovators who are on the cutting edge of science. Melrose Productions/Netflix-shot an episode of their new show, "Three Offers" (working title) in Collier County. They have created content for The Food Network, HGTV, and A&E. • Paradise Advertising/in-house production — shot an upcoming campaign for the CVB, featuring Golf (Tiburon and Arrowhead Golf Courses/Clubs) and also filmed fishing in the Ten Thousand Islands, and a piece at the historic Rod and Gun Club in Everglades City. MEETING AND EVENTS: • FILM FLORIDA BOARD OF DIRECTORS MEETING- Annual Meeting June 24 and 25, (Virtual) Including Education Council, Legislative Committee and Film Commissioners Council. Full Board meeting was open to the public. • FILM FLORIDA ZOOM MEETING — with FL State Film Commissioner, Niki Welge. • MEETING WITH NAPLES AIRPORT AUTHORITY — working in tandem with the airport under FAA/UAS guidelines we are developing a film permitting system to facilitate projects incorporating drone photography. Working with Film Florida, FL Office of Film and Entertainment and the Location Managers Guild International to create a "location reel" featuring the State of Florida that will be distributed through the Guild to its managers and scouts and used for marketing purposes by all three Packet Pg. 195 11.A.1 MONTH/YEAR: JUNE 2021 OONAGH MCCULLAGH- UK & IRELAND OFFICE HIGHLIGHTS OF THE MONTH: Visit Florida and Universal Orlando Resort Travel Agent Training, 1-3 June The UK & Ireland office presented Florida's Paradise Coast with an exciting opportunity to take part in Visit Florida's latest virtual travel agent training. In partnership with Universal Orlando Resort (UOR) only two Florida beach destinations were selected to participate with this opportunity — we responded first and in turn selected. The aim was to showcase to agents the benefits of twin centre Florida vacations combining the traditional theme park and beach extension options via three key selling points. The UK team worked closely with the CVB team, Executive Director Jack Wert, and PR & Communications Manager Sandra Rios expertly joined forces to share destination key messages through a "live video" which was pre-recorded with a UK presenter, and with full support from Buzzy Ford, who obtained an additional recording which was combined with the final video. Having the pre-recorded video enabled agents to see first-hand the destination on the day. The final video recording was shared with the CVB team. The actual presentations included an interactive element were held at a later date over four events and Oonagh, UK office participated in each. An estimated 133 agents participated over four events - see more details below under Events' Below: L-R Gavin Inskip, UK presenter interviewing Jack Wert (prerecorded video) and agents below on the screen US Airtours Travel Agent Training, 16-17 June A second travel agents training was held in partnership with tour operator US Airtours and included Visit Florida. We negotiated use of the licensed earlier pre recorded video of Jack and Sandra — as the theme also included an interactive element. Over 175 agents attended over two events. See more details below under events. Below: positive feedback from the agents participating — all excellent comments Packet Pg. 196 11.A.1 All so absolutely beautiful .Gr, Lv-dd&.5 -&w—to[vtryope: Pus is so labulon Shank yl7U. XMX i- to oo Everyone: 1 hanks to you all tpt jommq - Stay connected VthePatadiwCoastUK p s„ UK & IRELAND MARKET UPDATE: As of the end of June more than 44.8 million people have had a first vaccine dose - about 85% of the adult population - and more than 33 million have had a second. Progress made in the UK so far means the country continues to be among those with the highest vaccination rates globally. The government now plans to vaccinate all over-18s with a first dose and two-thirds of adults with a second dose by 19 July. Reports suggest that the vulnerable may be offered a third, booster vaccination from September, if data suggests they are needed. A decision to vaccinate all 12 to 17-year-old children is unlikely to be recommended by UK vaccine experts imminently. England's 'freedom day' was pushed back from 21 June until 19 July as the government monitored cases of the Delta -variant and took precautionary measures. The decision will be reviewed every day, and after two weeks the government will decide whether to go ahead with reopening sooner than anticipated. However, despite this, as restrictions were lifted and consumers flocked back over June, the UK economy went from strength to strength. A combination of excess savings, pent-up demand and a range of government incentives should see a 'hot summer' in the UK, according to KPMG's economic outlook report. A robust recovery is expected in the UK, with the economy to grow by 6.6% this year and by 5.4% in 2022, with a potential deceleration in growth thereafter. This will allow the economy to reach its pre-COVID level by the first quarter of next year. The Government made further updates to their traffic light system and on 30th June Malta, Madeira, and the Balearic Islands became part of the UK's travel green list, opening up a number of options for eager holidaymakers for July. They are joined by a number of UK overseas territories and Caribbean islands including Bermuda and the Cayman Islands, Antigua, Barmuda, Dominica, Barbados and Grenada. The change means holidaymakers will no longer have to self - isolate on their return to the UK from these areas. A number of European countries, including Spain, Portugal and France have imposed quarantine rules for UK travellers arriving into their country, unless the visitors can prove they received their second vaccine dose a fortnight before arrival. Packet Pg. 197 11.A.1 Despite full restrictions not having been lifted, London saw two large sporting events at the end of June: The Euros (Championship football) and Wimbledon (Championship tennis). There was criticism of Uefa for allowing 40,000 fans into London's Wembley stadium to watch England beat Germany, but Business secretary Kwasi Kwarteng insisted that July's Euro 2020 final at Wembley will go ahead at 75% capacity with more than 60,000 fans. Wimbledon is part of the government's Event Research Programme, operating at 50% capacity across the grounds, and building to full capacity crowds of 15,000 on Centre Court for the finals weekend at the end of July. TRAVEL TRADE OVERVIEW: As the UK government reviews the travel risk status of countries every three weeks, destinations continue to switch between the red, amber and green lists. The most recent decision to expand the green list to include a small number of suitable holiday destinations (including Madeira and Grenada) for UK travellers has been welcomed by consumers and agents, but there is still frustration over the number of countries restricted to the amber list. The high level of bookings for holidays to green list countries demonstrates that many UK consumers are very confident in travelling abroad and there is huge pent-up demand for destinations that can provide an escape. Tour operators in the UK are expanding capacity for popular holiday destinations that get added to the green list. There are reports that the government is working towards lifting home quarantine requirements for fully vaccinated travellers this summer, with an announcement on details expected in July. The 'travel industry day of action" took place on 23 June, with trade bodies from across the aviation and travel industries coming together to put pressure on the UK Government to support a safe return to international travel in time for the peak summer period. Many travel firms fear they will not survive another summer without a substantial increase in holiday options for UK travellers, or without additional government support. Whilst an immediate surge in short -lead bookings for this summer is being seen when countries are added to the green list, tour operators are also reporting that they are seeing increasingly long lead times for other destinations that consumers are considering for holidays in 2022 and even into 2023. Consumers are showing a higher spending capacity as they seek to make up for lost holidays in 2020 and 2021, and there is a section of the UK consumer market which will have managed to save money during the pandemic — and holidays are predicted to be one of the main areas to benefit from this. This is compounded by the fact that there are many consumers holding on to credit vouchers for previously cancelled holidays, and they are willing to upgrade and extend when rebooking. EVENTS Packet Pg. 198 11.A.1 July - August Kent County Cricket Club promotion UK & Ireland July 12-16 TTG Florida Fest Virtual UK & Ireland July 20-21 Brand USA Global Media Marketplace Virtual UK & Ireland MARKETING/SALES/PROJECTS & ACTIVITIES: Top of mind is the ongoing Travel Industry Recovery Plan — Covid-19: Forward planning for the remainder of the year and following up on recent past events. Visit Florida and Universal Orlando Travel Agent Training, 1-3 June The prerecorded video as mentioned above within Highlight of the month' — was linked into an interactive element of the event which was themed on making a milkshake' to encourage agents to build a monster -shake at the end of the partner presentations inspired by the destinations showcased. The Milkshake kits were delivered to agents in advance of the training and sponsored by Universal Orland Resort and Visit Florida. Oonagh participated with the final presentation and able to interact with the agents via the chat box. Response was excellent with agent commenting 'one of the best trainings ever'. An estimated 133 agents participated over four events with the following UK tour operator and agent companies: Hays Travel; Travel Counsellors; Virgin Holidays and TO US Airtours including Visit Florida Travel Agent Training, 16-17 June This agent training was made up of three Florida partners including Visit Florida — we each had 15/20 minutes to present our destination. As mentioned above we were able to include the prerecorded video from Jack and Sandra as part of our presentation — as Visit Florida provided the interactive milkshake element and UK presenter again. During our presentation, agents were incentivized to follow the UK Facebook page and sign up to the online travel agent training platform to ensure expert knowledge of Florida's Paradise Coast. Again, we received excellent comments from the participants as highlight in the screengrabs above under highlight of the month'. Over 175 agents from throughout the UK attended over two events. Additionally — cross reference with Latin American Market: We shared with Claudia that during our UK trainings Aelon Suskey, Visit Florida (Tallahassee) joined the Virgin Atlantic Holidays webinar and gave Florida's Paradise Coast a mention in the chat box regarding her recent participation with the Colombia fam the previous week in Paradise Coast — that it was 'an absolute blast'. We were able to use one of Claudia's photos from the fam to incentivize the UK & Ireland agents they too can visit Florida's Paradise coast on a fam. This all demonstrates great teamwork between the offices and international markets. Packet Pg. 199 11.A.1 Below: Colombia fam photo used an incentive for UK & Ireland agents Kent County Cricket Club Promotion: Following approval to activate this new and exciting consumer promotion, we have been working hard to approve the creative of the Kent cricket advert to drive awareness of the promotion - see creative below, all approved by CVB. While also working closely with our tour operator partner travelplanners to create the landing page for the competition entries plus the voucher for future holiday bookings. We worked very closely with the CVB to obtain appropriate assets. The UK team will further draft a press release in collaboration with Kent County Cricket Club (KCCC) and travelplanners that is due to be distributed early July and run for 6 — 8 weeks until mid -August. Kent County Cricket (KCCC), one of the largest in the country and widely followed and linked to the national English Cricket Board (ECB). This promotion will allow us to promote the destination overall and help to draw attention to sports and the Paradise Coast Sports Complex. We aim to draw on the collaboration of travel and sport and inspire grass roots sport while highlighting the health & wellbeing at the fore of our destination. This is the first time to activate a collaboration of this nature and we hope to break ground within this new arena. Following the very sad news of the Miami building collapse on 24th June'21 — out of respect we delayed the launch of this promotion. BE low: Double Daae spread within Kent Cricket oui WIN A FAMILY HOLIDAY OF A LIFETIME TO FLORIDA'S PARADISE COAST Aft Mae F.— e ,ad a f0i ©©, $ o. fTTO WIN ENTEF®�mzi.� or go m:www.kentcricket.co.uk D drive awareness for the promo. Packet Pg. 200 11.A.1 Facebook Promotion — UK We are delighted to launch the Facebook promotional activity to capitalise on the late summer holiday bookings and awareness ahead of travel boost for 2022. Targeting all main conurbations in UK & Ireland — focused on: family / Honeymoon age over 30+ / Adventure age over 40+ and empty nesters incorporating wide open spaces /adventure /sport & golf/ food / Paradise Pledge & Only Paradise Will Do. See example of creative below: At the midway point, stats are very positive as follows: • Over 100k people reached, with each user seeing the ad on average 3 times, which gives a good level of impact • From the 300k impressions (of the ads served), we've had 6500 clicks - a great level of engagement with around 2% of users clicking on the ad. • 3,000 page likes signifying encouraging growth and that there is consideration from our audience to engage, through liking the ads. Packet Pg. 201 11.A.1 • 6,000 page engagements (refers to number of engagements by users on the PCUK FB page once they have seen the ad) 1,000 post reactions • 66 post shares • 22 comments NEW LOGO All activity and activation are now incorporating new logo receive from Paradise Adv. Ongoing Collaborations: Following up and maintaining regular outreach to our UK & Ireland trade suppliers — highlights and meetings are included but not limited to below. America As you Like it: — First co-op activity complete — reviewing for later activity Virgin Holidays — reviewing in early July BA Holidays — proposal received — delayed activity possible August timeframe. Trailfinders — ongoing discussions possible late July activation Travelplanners/ US Airtours — Initial co-op activity and phase two complete - Addition opportunity with Visit Florida co-op — currently activated. THG Holidays — activity on hold — reviewing dates Bon Voyage — ongoing discussions — late July activation A number of other tour operators are in discussions with forward plans. Paradise Advertising UK & Ireland co-op marketing Held meeting and followed up with Paradise Advertising regarding the co-op marketing activation for the remainder of the year to ensure delivery. All communications updated and approved with Jack and will review early July as activation may be delayed due to current travel restrictions. Virgin Atlantic Holidays — room rates Following several discussions with Virgin Atlantic Holidays (VAH) it was noted there may be an issue with bed supply due to higher rates and less stock available. We held several meetings with the VAH team regarding accommodation supply within the destination as some properties are coming off sale eg: Naples Beach Hotel, closing and Bellasera switching away from wholesale market plus renovations at other properties. Room rates have risen within the destination, which is very good news, there is, however, concern for the low season when the UK & Ireland market predominantly visit and perhaps flexibility within rate structure for the low season may benefit overall in the long term. Full details were shared with CVB and we coordinated a zoom meeting with VAH and Jack, Paul and Claudia. CVB are in communication with hotel partners, and we are working closely to ensure full inventory supply. We are maintaining strong lines of communication and are confident of positive progress moving forward and will continue to monitor closely. Packet Pg. 202 11.A.1 Request for 2022 Room Rates: Following UK tour operators request — CVB ensured notification was sent to hotel & resort partners for 2022 room rates. We followed up with many of the partners ensuring supply of room rates for contracts and bed banks are in place. Tool Kit for Use: Ongoing — updating, collating, and managing an active toolkit for the travel industry of current and recent assets including Talking Points and copy ready' material for websites and social outreach. Including Paradise Pledge and Only Paradise will Do key messaging. Zoom Meetings and Webinars: The team is in contact with tour operators and key members of the travel industry on weekly basis. Webinars joined this month included: • CVB industry partners recovery update • Brand USA PR Workshop • Travel Weekly — Action of the travel industry Updates: All industry updates forwarded to CVB for forward planning. Mail House: Distribution of CVB literature for consumer and trade requests ongoing. MEDIA SUMMARY: Trends The second update to the green country list was announced this month, leading to an increase in travel features focusing on those destinations during the last weekend of June. There are now 30 destinations on the list, including Malta, several Caribbean Islands and the Balearic Islands (Spain). Since the announcement, several governments have altered their entry regulations for UK travellers requesting evidence of a negative test result, proof of double vaccination or both leading to rumours of next months "green list" additions. As a result, staycation features remained ever-present with a continued focus on outdoor themed activities across both magazines and newspapers. Last-minute accommodation availability and new accommodation options, from boats to converted castles, were popular feature themes as holiday-makers desperately try to book a getaway in lesser -known spots around the UK. In the absence of Glastonbury Music Festival this year, festival -style holidays featured heavily towards the end of the month, highlighting the rise of the super camp and mini -festivals catering towards families of all ages with varying themes. Many of the nationals used their editors' comment section to once again express their disappointment in the government's traffic light decisions. Deputy Travel Editor of The Sunday Telegraph Nick Trend titled his opinion feature traffic light failure, again' whilst Simon Calder, the Travel Editor of The i called the science behind the decisions baffling' in his weekly opinion feature Despite not moving from the amber list, it was positive to see journalist requests for USA content Packet Pg. 203 11.A.1 continue and media, including The Times, Sunday Times and LoveEXPLORING, run features on America's wine regions, rivers, lakes and beaches, and the country's best camping spots in national parks following the countries lift on restrictions. Media New right -leaning TV programme GB News launched this month. Labelled as anti -woke' the channel is drawing comparisons with Fox News and plans to air 6,500 hours of television a year reaching 96 per cent of UK households. Segmenting the day into individual news -based programmes built around a strong line-up of presenters, the programme will provide news as it breaks as opposed to rolling content and coverage with journalist veteran Andrew Neil at the helm. In media moves, Florence Derrick and Sarah Gillespie joined The Culture Trip as Travel and Lifestyle Commissioning Editors and will continue to write as freelance travel journalists, and deputy travel editor Jacob Lewis leaves The Sun to go freelance. Finally, Isabel Choat has been appointed as the Commissioning Editor, Global Development at The Guardian. She was previously Travel Editor at the newspaper and her replacement is yet to be announced. PUBLIC RELATIONS ACTIVITY: Individual: • Everglades Ranger quote - The Times • New openings in the USA - LoveEXPLORING • Pacific Coast Trail - Independent Multi -destination roundups: • Fathers Day Activities • Luxury Travel • 4th July Celebrations • Ultimate Summer Holiday Destinations TravMedia Requests: • Family Traveller - family -friendly news • Telegraph - US campsites • Telegraph - Positive Travel News • Bella - Weird and wonderful hotels • Telegraph - activities on the water • LoveEXPLORING - new US attractions • Mail on Sunday - adults -only hotels and experiences • Telegraph - amber list holidays this summer • Prior Magazine - city hotels with gardens • OK Magazine - hotels with a view 0 a a� r E �L 0 LO LO ti Packet Pg. 204 11.A.1 Media Meetings and Industry Webinars: In July, the PR team held 1-1 virtual media meetings with a selection of broadsheet and national, trade and lifestyle travel editors, and freelancers to discuss editorial opportunities for 2021. Media met with included: Travel Connection Group - Social With Media: • Mark Palmer - Travel Editor, Daily Mail • Pat Riddell - Travel Editor, National Geographic Traveller • Amanda Statham, freelance travel journalist • Adrian Phillips, freelance travel journalist Brand USA Travel PR Workshop: • Chris Leadbeater, freelance travel journalist • Jane Knight, freelance travel journalist • Ruth Wright, Editor - Euronews • Ben Ross, Deputy Travel Editor - Telegraph • Claire Irvin, Travel Editor - Telegraph Media Meetings: • Suitcase Magazine - Fleur Rollet-Manus, Travel Editor PUBLIC RELATIONS — June 2021 Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 02.06.21 Culture Trip Online Cassam Looch Why Florida's Last Paradise is the Perfect Post-Lockdown Getaway 15,621,672 42,178 10.06.21 Travel PR News Online Editorial International Surfing Day 200,000 5,400 25.06.21 Family Traveller Online Jane Anderson Sunshine filled family holidays 726,000 1,960 25.06.21 LoveEXPLORIN G Online Tamara Hinson 10 of the most spectacular campsites in US National Parks 276,000 1,000 TOTAL 4 16,623,672 $45,138 Packet Pg. 205 11.A.1 MEDIA COVERAGE HIGHLIGHTS: g cuttu`retrip Discover 0 what to do Why Florida's Last Paradise is the Perfect Post- Lockdown Getaway f a r 9 O 0. = TRAVELPMEWSIM xema ream rre:: eaiaa:e twu«, International Surfing Day-19th]une LDNDON, 3031-Jun-s0 — /TzveLM News/ — [m«raoenal Surflnp Day,e heltl SaNNey of ]une. ,h eiuryb matter. s,,,rea� reapt.l aamaia Jea menbly wreclous spprbcenMfedplwlftlay�Mat wkhrahs Ne sport al'' surlln9i. surR,p Xlnryle, an0 [M1e susblmeillry d ocean rewurae, A lerpe umber of surfr,p campe114ons erM <venh ere held on Mra tley, wM1kM1 alrracta se peapk wan[ m Mve fun 1tl1II ma es. See here e�r ep pleas of surf spun he.11. rPnp tram erountl Me work qvUlmommmon JOIN TRAVEL PR NEWS I l UNE 2021 K T W T I 5 5 1 3 3 5 6 xe a xs x6 n Easter break is here - make for the gorgeous Gulf Coast during the long spring holiday Luminous aquamarine waters, tickling soft white beaches - it's no wonder Florida's Gulf Coast, stretching from vibrant Iamad to cosmopolitan Naples, is so popular. With white sands like these, who needs to head to the Caribbean? St Pete/Clearwater is a family -friendly destination only a few hours' drive from Florida's theme parks. But with so much to stay local for, you may find you never budge. The parade of white sand beaches is fringed by Tampa Bay and the gulf, and there are water sports aplenty - from windsurfing to jet -skiing - plus a lively arts scene (the Dali Museum has the largest collection of the surrealist's art outside of Spain). Nearby, Calades' Island Late Park is an adventure from the moment you arrive. Accessed only by boat, its wild, undeveloped beaches look as they may have done a century ago. Children will get a whole new appreciation for nature as you kayak through mangrove forest to spot the rich birdlife. Working your way south via a string of beach stunners, Eo1LNlyers is another great stop. Budding entrepreneurs can get a history lesson touring the estates of two of America's greatest inventors, Thomas Edison and Henry Ford. The historic clapboard homes are surrounded by 20 acres of gardens, with hundreds of plants from around the world. Of course, the beaches are as captivating here as they are elsewhere on the coast, with bright -blue waters and icing -sugar sands. Dip down just a little further, south to hit Naples. The world -class shopping and sophisticated dining scene will be sure-fire hits with parents craving culture, while kids will savour the chance to skimboard in the warm surf or spend lazy hours collecting seashells from the sands. And if that's not enough to keep little ones occupied, a pirate-themed getaway in nearby Marco Island should do the trick. Here, Black Pearl Pirate Tours runs an hour-long interactive cruise where mini buccaneers can get into character with faux tattoos and pirate kit. Ahoy! �1 K 1 5 1 JI 1 SM111110 MUM IT1731501 11.13/ ILa / . IIIIIh2:. 111• aralyir�llll, 10 1 1 1,," 1 • t' t �I JIIh2:,11 L•l I1 Il 1 � ,• I . It1 Packet Pg. 206 11.A.1 Escape the February chill - Miami, where The Palm Beaches, wildlife and nature await Sun -drenched beaches, crowd -pleasing Cuban restaurants, crocodile -inhabited wilds... There's a lot to love about south Florida in February. Whisk the brood away to Miami for a culture -packed half -term break, starting with a stroll past the Art Deco buildings of South Beach. In the city itself, fire -up little creatives with a wander around the kaleidoscopic street art of Wynwcod Walls or take sports fans to a classic American baseball game with the Miami Marlins. And grown-ups can enjoy the best Mojitos this side of Havana. Now, it's'beach o'clock'! Slather on the sunblock and make for The Palm Beaches, America's first resort destination, that combines fine sands with rambling mansions, palm -lined avenues and, though you might not initially guess it from the refined looks, plenty of outdoorfun. Hire bikes for a ride through Jupiter and spot seabirds, or go paddle -boarding along shaded rivers and coastal inlets. Then try Loggerhead Park and learn about sea turtles at the marine centre. Really want to get stuck into the wilds of south Florida? The world-famous Everglades National Park is a 1.5 million -acre wetlands preserve that's home to vulnerable species such as manatees and leatherback turtles. In Corkscrew Swamp, wander a two-mile boardwalk weaving through cypress trees that graze the clouds at 40m high. Then, meet the local residents: scaly alligators. At the 13 g Cypress National Preserve, brave souls can spot gators lazing on logs, waiting to catch their next meal. For your final stop, book in for a stay at the Westgate River Ranch and Rodeo, a western-themed glampsite-hotel, where you'll sleep in luxury modern teepees - handily outfitted with living and dining areas, fireplaces and a patio with rocking chairs. Parents will be treated to a concierge service that delivers morning coffees and lights evening bonfires; young children can burn off excess energy with a roster of themed activities, including horse -riding and swamp buggy rides. Older kids can get stuck into the likes of bungee jumping and golf, while the whole family can enjoy the thrilling Saturday and Thursday rodeos. It may be a cliche to say it, but this part of Florida really does have something for everyone. British Ainaays offers a seven -night fly -drive holiday to Miami from £3163 for two adults and two children, including return Heathrow flights, car hire and room only accommodation. 0EXPILMNo 4 sea..n11 10 of the most spectacular campsites in US National Parks INSPIMTION amaaa N n[en 000 251une 2021 a Comments Plan a spot of national park camping for an all- American adventure in the great outdoors Most popular morvelb� plies in Landes Explonng are atamenra's brJWnc neu"nal parks Fs agreatwayto s¢¢ vn".,�aae"""" >heceunuyandwe'vego[NeNawdnvmonl0ridiculeuslybeauti[ul utM1°ms[ubbte vamyg[oundefortrmrellen Neenm conneawith nature, krn verenn� 7. Chickee sites, Everglades National Park, Florida A gorgeous camping spot which comes with a dash of fear factor, the Everglades' Chickee sites are basic wooden platforms onwhirh tents can be erected. You'll be just a few metres above the water (and yes, inevitably an alligator or two), but for a back -to -basics retreat with a fantastic soundtrack it's an experience which is hard to beat. listen out for the high -pitch call of the oak toad, Americas smallest toad species. William Eugene Dummitt/Shutterstock We suggest starting your adventure at the Flamingo Marina, where you can hire a kayak before paddling your way along the Hell's Bay (try not to dwell on the name) canoe trail to the Pearl Bay Chickee huts, which have the added bonus of an outhouse -style restroom. Packet Pg. 207 11.A.1 SOCIAL MEDIA HIGHLIGHTS: .r vodalone UK 3G 17:32 ■ 42% - ,r—dalone UK 3G 17:32 ■ 42% -_ .r vodMiine UK 3G 17:33 ■ 42% . ( Paradise Coast UK & Ir... # ( Paradise Coast UK & Ir... C R Paradise Coast UK & Ir... Home Shop About Photos Events Vic Home Shop About Photos Events Vic Home Shop About Photos Events Vic Paradise Coast UK & Ireland Paradise Coast UK & Ireland Paradise Coast UK & Ireland r.:.... .. `. y„ .. posted by Sophia Lutlbrook -G ,-uraG 10 Jun-G We are celebrating and supporting #Pride2021 in Read the Culture Trip's latest view on why Florida's Led by Florida Master Naturalists, Everglades Area Florida's emerging destination for lesbian, gay, bi- Paradise Coast is the perfect post -pandemic Tours #kayak ttecotours depart daily to the sexual, transgender and fame... See more getaway. beautiful 10,000 islands of #EvergladesNationalPark, in the habitat of https:Jltheculturetrip.com/norLh-americalusai #manatees, #dolphin, sea turtles & a variety of floridafarticles/why-flo6das-last-paradise-is-the- #birds - perfect -past -pandemic -getaway) https:ItLwitter.com/Everglacieskayaik�statusi 1402317113340182530?s=20 We're Proud to Welcome You to paradise i5 Like Q Comment Share TI-7CJ.-..- Why Florida's Last Paradise is the Perfect Pos' Lockdown Getaway 381 people reached > ` RS ? i — n 1: II ._. EvergladesAreaTours on Twitter .r—dafone UK 3G 17:31 7 ■ 42% . - _ .r votlalone UK 3G 17:37 ■ 42% _ _ .a votlalone UK 3G 17:31 1 ■ 42% ( , Paradise Coast UK & Ir... ( Paradise Coast UK & Ir ( Q Paradise Coast UK & Ir... Home Shop About Photos Events Vic Home Shop About Photos Events Vic }come Shop About Photos Events Vic Paradise Coast UK &lreGand Paradise Coast UK & Ireland ••• Paradise Coast UK & Ireland •.. P�Sted by Svph�a Ludt rook '- Posted by Sophia Luoorook --- � Posted by Svpnra Ludbrvok 14 Sun • � 16 Jun •ej 21 Jun .6 lt'S #NationalBeerCiay tomorrow, check out the With more than 30 mites of azure Gulf shoreline Enjoying the 4VSOpen2021 - Florida's Paradise best sundowner spots to grab a craft beer in and white sand, Florida's Paradise Coast beckons Coast has over 90 golf courses and more holes per Naples and Marco Island after a day of fun on the all year long with heavenly beaches— e... See more capita than any other in the USA! beach, in the Everglades or out on the water! htt ps: Jfwvrw Raradisecoa s t.cOm1g0I1 iltt ps:�Jwww. paradisecoast.comlvitleoJwhere -to- find-craft-beer-naples-marcwisland PARAOISECOASTrOM Where to Find Craft Beer in Naples & Marea, Is 003 1 share Q C IM C — PARApISECOAST,COM Boating, Fishing & Giving 006 Uj Like Q Comment �i S' PARADISECOAST,COM Goff �1 rh Like 0 Comment ::> Sbar a CP ff? IM 0 El a+ a Packet Pg. 208 11.A.1 ,1 v dafone JK 3G 17'31 0 42i .r wdafone UK 3G 17:30 1 ■ 43f vodafone UK 3G 17:30 i 43., ( Paradise Coast UK & Ir... # ( Paradise Coast UK & Ir... < - Paradise Coast UK & Ir... Home Shop About Photos Events Vic Y Paradise Coast UK & Ireland Posted by Sophia Ludt:, 24 J.n E Paradise Coast is a wellneSS haven, with 30 miles of award winning, fresh sea air, wide open spaces and year-round sunshine, yogi's can pick up a mat and literally place it anywhere in the destination and enjoy a peaceful yoga session. From sunrise to sunset, why not namaste awhile and click the link below to read more about the many wellness retreats and their yoga programmes- #internationalyogaday2021 #paradisecoast #visitfloncia hn ps:llwww-parad isecoasLcomla rticlejwe IlnesS- retreats-naples-peace-mind-and-body-en- fl oridas-paradise-coast Home Shop About Photos Events Vic Home Shop About Photos Events Vic Paradise Coast UK & Ireland ••• Paradise Coast UK & Ireland ... 4 ,.G..., - 2a .... _ ... .. As we eagerly await for the USA to be added to the Thuri lg about your next summer holiday' UK Green List, here's some insider info on what to TravelPlanners has some great offers and pack when visiting Naples, Marco Island and the inspiration to Florida's Paradise Coast. Everglades. 30 miles of pristine• white sandy beaches, fresh Miles of pristine, white sandy beaches = flip flops quit air and untold adventures in remote natural 0 wilderness awaits - Year -round sunshine n sun cream 0 #fierida mparadisecoast lrnaplesfionda Wetlands, mangroves and Everglades = insect #marcoislardrlorida #holiday #summer2021 #usa repellant 0 TravelPlanners https:Jfwww.paradisecoast.com/ghat-to-pack- 2gMay -IG your-trip-to-napies-m arco-island-the-everg lades Miami & Naples,Marco island & the Everglades Twin Centre from E799pp *Rewrn flights f.- Sea --cr•, yft a Packet Pg. 209 11.A.1 MONTHLY SALES & MARKETING ACTIVITIES JUNE 2021 EUROPEAN SALES & MARKETING prepared by Diamoned on 25 June 2021 SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany c Salt & Green GmbH, Kerstin Pscheidl, Product Managerin USA NAP Sales We have scheduled a product call with Kerstin the USA product manager of Salt & Green, a small luxury tour operator offering tailor-made luxury travels, based in Munich. They are in the middle of building their USA portfolio and are highly interested in including the Paradise Coast. We will discuss everything further during our call July 12`", 2021. c DERTOUR GmbH & Co. KG, Product North America, Ilona Arnold, Product Manager Florida NAP Marketing We have prepared and conducted the podcast with DERTOUR. Together with St. Pete and Ft. Myers we have recorded the podcast June 21st. The podcast will be released in August 2021. c CANUSA TOURISTIK GmbH & Co. KG, Sabrina Karavla, Head of Marketing NAP Marketing We have held another zoom conference call with Sabrina and Marion from the ST. Pete CVB to finalize discussions for our joint campaign for summer 2021 to promote Florida's west coast. Sabrina reported that CANUSA is receiving an increasing number of bookings for USA holidays, now it is more than the Canada requests, as the clients perceive the USA as being more open and Canada still in the middle of COVID crisis. CANUSA reported the most requested destinations in the USA are the classical ones: California, New York and Florida. Most of the booking are for 2022, but they do receive booking for fal I and winter 2021 as well. Details on campaign will follow July 2021. Packet Pg. 210 11.A.1 c Argus Reisen, Dirk Buttner, CEO NAP Marketing We have talked to Argus Reisen, as they are starting their USA campaigns in summer 2021. They have started with newsletter sent outs in March -April and have seen an increase of booking requests and clients being ready to travel when boarders are open. Their summer campaign will be under the theme "A journey through the USA" with different destinations each week. Timing will be July and September. There are different options for destinations to buy in this campaign. We have discussed the basic and extended package. c CRD Touristik, Pia Hambrock, Head of Product & Operations NAP Marketing In June our postal mailing was sent to 4,000 clients. Newsletter and social media postings will follow in July Please find layouts of the mailing attached. TRAVEL AGENTS c rt reisen GmbH, RTK, Larissa Creutzburg, Kampagnen Manager B2B Destination Marketing Larissa works at Thomas Cook Selection in Marketing. After the bankruptcy of TC she came through a takeover contract travel agency cooperation Alpha. Affiliated are rt-Reisen (RTK), Reiseland, Mein Reisespezia list. Superior to all, she is now responsible for 13213 marketing and sales and plans campaigns after her one year maternity leave. In this context we were able to generate a contact for NAP with her. She is very interested in carrying out joint activities. Pre -pandemic TOs and TA cooperation sold marketing and sales activities for hoteliers and provided their network in exchange. However, over the pandemic, DiaMonde has very much developed its TA network and expanded it to the point where we will only advise investing with external partners like Larissa under very specific circumstances. The RTK collaboration has more than 2000 TAs and we see potential in a collaboration to expand the loyal DiaMonde network with valuable TAs. We are reviewing these measures for effectiveness, reach and profit opportunities in intensive discussions with her. We have informed Larissa about the development of the DiaMonde network and explained that we are only interested in partnership activities. Another requirement is the DiaMonde credo "give and take" in the cooperation with TAs. We can only represent an investment from our partners if the prototyping TA gives something in return (proven bookings, marketing). Larissa seems to hold this viewpoint equally. We have recorded the following activities for follow-up: - Special offer for travel agents followed by postcard end customer mailing with message "I was there!" or social media picture contest. - Online Tastings (regional specialties, wine, tapas, etc.), prerequisite: Shipment of Tasting Packages - Online Cooking Events - QTA Specials (added value of hotels for travel agencies or end customers, e.g. additional commission, flowers in the room, restaurant voucher, voucher of local stores, attractions etc.) f/u in internal future -thinking meeting DiaMonde, July 2021. Packet Pg. 211 11.A.1 c Euro Lloyd Reisebiiro, Elisabet Weh, Travel Agent NAP marketing opportunity Offered feature in their newsletter including 2 pictures and short text, editorial. Cost 250 EUR or 900 EUR for 4 editions. Kindly declined as no results for previous activities, furthermore with competing TAs we secured features free of charge in terms of relationship and loyal cooperation. EVENTS c Visit USA & Visit Florida " Florida Insider" Date & Place Nr of attendees 16.6.2021 Online 100 Profile of event This event was part of the online series from Visit USA & Visit Florida called "Florida Insider" to give the already well -trained travel agents an opportunity for deeper inside into the destination with specific insider tips. We shared out series with the Ft. Myers CVB. Profile of Travel agents, whom already have been trained with basic destination knowledge attendees before. General feedback The feedback was fantastic, the agents loved the special information including culinary highlights, outdoor activity highlights and an overview of the most beautiful beaches. We had 25 minutes to train the agents, and questions were asked during the training. Cost Cost covered by Visit Florida c America Journal 132C online event "Fabulous Four" Date & Place Nr of attendees 17.06.2021 online 126 Profile of event Virtual 62C Florida Party "Fabulous Four" as part of our campaign with the America Journal. This whole campaign was shared with The Keys, St. Pete, Tampa Bay. Each destination had 15 min to present and inspire the participants to visit Florida's west coast. Profile of Readers of the USA magazine "America Journal". attendees General feedback The feedback was excellent, the participants were very grateful and now inspired to travel to Florida. Cost 3,000 € MARKETING c NAP Facebook fan page # posts: 9 #fans: 14.708 Please find down below the most successful posts in June: #1 19.06.2021 Naples Bay, reached 1466, 58 reactions and 50 likes Packet Pg. 212 11.A.1 #2 14.06.2021 Food Truck Park, reached 1029, 32 reactions, 28 likes c Expedia.de We have received the reporting of our campaign with expedia.de, which was running between March and April, targeting travelers that are looking for holidays in 91-180+ days not only on expedia.de but also other websites with so called passport ads leading potential travelers to the destination landing page. Overall reporting was fine but could have been better in a non COVID situation. The impressions could be delivered and awareness to the destination has been created, and a few bookings have been generated. On another note, booking requests for Paradise Coast are staying up after the campaign, expedia.de sees more bookings for fall 2021. Please find detailed reporting attached. In order to generate more awareness and hopefully more bookings, we have secured and confirmed a special opportunity due to our good partnership with Expedia: NAP will be included as a test partner on their other vacation home platform "Fewo-direkt" with a skyscraper ad shown during the month of August. This activity is completely free of cost for NAP. c Newsletter inclusion Visit USA DACH We have secured and confirmed to be included in a Visit USA newsletter sharing information about Insider Tipps for outdoor activities. The newsletter will be sent out June 29th, 2021 to the Visit USA trade addresses of 2.300 and to 24.000 travel agents all over Germany. This was completely FOC. c DiaMonde social media We have successfully secured NAP to be featured with a whole week of posts on the DiaMonde Instagram fan page with over 1000 followers and a whole week of posts on the DiaMonde Facebook fan page with over 1600 followers mostly travel agents from DACH. Screenshots to follow in July report. c Newsletter inclusion Visit USA Belgium We have successfully secured a spot in this month's Visit USA Belgium newsletter with the theme on "Arts and Culture on Paradise Coast", which Visit USA hast started in May 2020. The newsletter will be sent out June 28th, 2021. c NAP Facebook ad We implemented a NAP Facebook ad in June. The ad is running 4 weeks in June -July and so far, has reached 11.511 people in DACH with high travel intentions and USA interest. We have generated 253 new pages likes so far. Reporting to follow when ad is finished. MEDIA/ PR c NAP Media request We have secured a media request from the chief editor Klaus Lenser from "Gour-med Magazine" a magazine for medical doctors. The chief editor is planning to focus on the USA more and wanted to start in Florida. He is highly interested in Paradise Coast. He is asking for an individual press trip when boarders are back open. We have advised him to contact Visit Florida as well, to see if transport cost can be covered. Packet Pg. 213 11.A.1 c NAP Media Inclusion We have secured via Visit Florida to be included in an online magazine article on the website if the "Bucketlist Magazine". We are included with the nature experience offered by Everglades Area Tours. Please find the article here: https://bucketlistmagazin.com/nachhaItigkeit-im-sunshine-state/ PROJECTS c NAP e-Academy 2021 We have set dates for our second Paradise Coast e-Academy for October 6th and 20th and started promoting and generation participants accordingly. We are looking forward to train more destination specialists. c NAP Conference Call We have held a conference call with Jack Wert, Paul Beirnes and Claudia Cianfero, to discuss current situation and how to move forward within our respective markets on June 15, 2021. c Visit USA Members update We have participated at the virtual Visit USA Members update June 22"d, 2021. A highlight of this meeting was the news of a virtual media event coming up, as soon as the announcement will be published, that the USA boarders are opening. This virtual event will then be followed by a live event. c Communication & Sales plan We have created a comprehensive sales and communications plan to spread the news of the new flight route with Lufthansa/Eurowings Discover. Please find the document attached. c 2021/2022 Planning Guide We have delivered the planning guide for FY 2021/2022. CONSUMER c Brochure fulfillment: 11 in total c We have supported 1 consumer via telephone with travel planning. HIGHLIGHTS IN JULY 2021 c NAP Facebook ad c America Unlimited newsletter inclusion c Ad in Luxuslnsider B2B luxury magazine c Inclusion in DiaMonde Storyletter c DiaMonde social media inclusion Packet Pg. 214 11.A.1 Prepared by AVIAREPS- Latin America Report June 2021LATAM BRAZIL TRADE & PR ACTIONS IN JUNE • 20 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 05 travel professionals trained about Paradise Coast • 79 Media Calls • 7Release CO-OP WITH DIVERSA: Cooperated Campaign for Promotion, Dissemination and Sale of the Paradise Coast destination. Focus on our E-Learning. ✓ Conclusion of the campaign with Diversa Operator —June 2021 ✓ Total 101 travel agents registered and graduated on the USA Discover Program- ParadiseCoat Specialist HOME GIFTS TO TRAVEL PARTNERS: Approved action to send a personalized home gift to 40travel partners. ✓ The Gifts were highly appreciated and commented by the operators and on their socialMedias. All praised and thanked us for the action. SPECIAL NICHE TRAININGS: Choose the gifts to be drawl during the 10 training sessions that willbe held until September. ✓ 05 already booked for July: FRT, Orinter, Agaxtur and Camara LGBT ✓ Masterop training was finalized and gift sent to the winners. r L 0 Q d E �L 0 LO LO ti Packet Pg. 215 11.A.1 ARGENTINA TRADE & PR ACTIONS • Actions with Trade: 21 sales calls • 52 Agents Trained • 15 Travel Agents took part in the gastronomic event • 1 Press Release about Paradise Coast Tourism Report/ Resulta in April 2021 • Invitation and follow up of 5 journalists to participate in the "PC cooking event" togetherwith Tourism Agencies and Operators: Clarin Newspaper, InfoBAE news site, Tan Viajeros(influencers), Ladevi Magazine, Mensajero Magazine. • 6 publications • El diario de Turismo http://www.eldiariodeturismo.com.ar/2021/06/28/los-resultados- turisticos-de- floridas-paradise-coast-en-abril-2021-superan-los- numeros-de-2019/ Reach 5.000 • Flavia Tomaello's IG accountReach • Flavia Tomaello news blog https://flaviatomaello.blog/noticias/el-pequeno-pueblo- de-miami/ Reach 12.000 • Mensajero Turistico IG account https://www.instagram.com/reel/CQwXVxcB5rf/?utm_medium=c opy_link Reach: 10.800 followers Packet Pg. 216 11.A.1 • Mensajero Turistico newsletter https:Hmensajero.com.ar/2021/06/30/paradise-coast-y-una-capacitacion-para- viajar-con- los-cinco-sentidos Reach: 25.000 • Ladevi Magazine https:Hargentina.ladevi.info/paradise-coast/paradise-coast-gastronomia- lujo-al-sur- florida-n31930 Reach 28.000 CHILE TRADE & PR ACTIONS • 50 targeted sales calls to promote & develop the PC. • 30 Successful Contact • 1 Post Instagram. • 15 in Webinar Section • 2 TO Programs. • 10 Sechedule Meatings Via Zoom. • 1 Zoom Event introducing PC Webinar. COLOMBIA TRADE ACTIONS ✓ 4 products managers and sales directors from wholesalers, were trained on Paradise Coastgeneral offer. ✓ 10 Sales Calls to follow up/discuss strategies to promote and sell Paradise Coast inColombian Market aiming to have new partners on board. ✓ 4 e-flyers about PC sent to AVIAREPS Colombia's data base of travel professionals with up to2,100 contacts. ✓ 16 prizes were delivered to the winners travel agents of the Paradise Coast quiz. ✓ Strategies in Progress: Viajes el Corte Ingles (VECI): campaign in progress with loops and danglers in 3 cities of the country(9 offices in total), mailing to 25K subscribers (13.2% average Open Rate), posts on social media(Facebook and Instagram) with 45K followers and landing page exclusive for PC packages. Landing page: https://Promociones.viaweselcorteingles.com.co/p/ParadiseCoast. Packet Pg. 217 11.A.1 M EXICO TRADE & PR ACTIONS • 68 agents trained. • 20 Targeted sales calls to promote and develop the PC. • 7 Media meetings. • 21,081 media coverage with a total value of - $981usd. • Product development — Packages to Naples and Marco Island with Viajes Palacio throughtheir web page: https://reserva.viamespalacio.com.mx/paquetes/resultados • 1 Press Release. • Get to 234 Facebook followers and 16 Facebook Posts translated to Spanish. • Strategies in Progress: o Viajes Palacio — Marketing Campaign in coop with Visit Florida during May and June o PE-TRA— Branding Campaign. Monthly report KPI's: • 7 Media meetings. • 21,081 media coverage with a total value of - $981 USD. • 234 Facebook followers and 16 Facebook Posts. Packet Pg. 218 11.A.1 1INWIto] taILIl011:05/:"d 111[00[yaL410:Mif-Y►IVA14OXT40OLIVA1 W4 Valerie Nowottnick and John R. Nowottnick, Jr., Liaisons Reporting Period: June 1, 2021 to June 30, 2021 PERIOD AT A GLANCE 2020 2021 Meetings with Visitor Information Center Staff & Volunteers N/A 6 Volunteer Outreach Activities N/A 0 Promotional materials to VIC's N/A 2 Orders Number of Visitors to all VIC's N/A N/A Meetings with Visitor Centers Staff & Volunteers On June 4, 2021, John visited Naples Airport and setup the newspaper rack inside the lobby. He also checked with 2 of the rental car counters (Alamo and Hertz) and they both agreed to display the Plexiglas holders with the Naples area maps. They were left on the counters with sufficient inventory. Based on the foot traffic through the lobby, this will become a frequent follow up location for inventory purposes. John also visited the Marco Island Airport to check inventory levels from the newspaper rack and map holder placement from May. All sources were still well -stocked and did not need any replenishment. On June 12, 2021, 1 visited the Naples Airport to check on the newspaper rack and supplies. Another vendor had removed the guides from our rack and placed their shrink-wrapped, unopened delivery in it. I removed the materials and put our guides back where they belong. I also checked the inventory of the maps on the car rental counters and they were fine. On June 13, 2021, 1 sent out an email to all visitor center contacts requesting a status on their inventory levels and offering assistance with CVB materials, etc. I have been doing this for a couple months to gauge how frequently their inventory levels deplete and also to get feedback from the centers about visitor levels, inquiries, etc. On June 14, 2021, 1 spoke with Jim Sutton, Executive Director of FNPA, and we talked about the possibility of placing CVB materials again in the Big Cypress Welcome Center. He was very excited to have the opportunity. I mailed him a copy of the Visitor Guide and Visitor Map to show him what we intend to put in their lobby area. I also enclosed photos of the newspaper rack and Plexiglas holder (we took photos at the Naples Airport when we finished setting up) so he could see how it would be displayed. He did not see a problem with getting this approved by the Federal Park Service. He will let me know when Packet Pg. 219 11.A.1 he gets the green light. Going forward, he said he would email me and we can drop ship inventory to his office. He has someone that goes to the Center every Friday and they would restock it. On June 17, 2021, Mr. Sutton emailed me to confirm receipt of my package of materials. He stated that the person who approves all merchandising for the Big Cypress Welcome Center was on vacation until June 23. He will touch base with them when the representative returns and will advise if he received approval for the display of our guides and maps. As an aside, he also mentioned that the FNPA may be interested in advertising in an upcoming edition of the CVB Visitor Guide. I forwarded the message to Jack Wert, who then included Irish Carroll in the conversation to provide Mr. Sutton with additional information regarding advertising space, etc. On June 30, 2021, 1 sent a follow up email to Mr. Sutton to get a status on his request to the representative about the placement of the promotional materials. As of the date of this memo, I have not received a response. I will include any additional information in July's report. Volunteer Outreach Activities At the inception of this contract, I was tasked with volunteer recruitment and retention for the Naples Depot Museum. I met with Amanda Townsend (Museum Director) and Lisa Marciano (Assistant Director) on a couple of occasions to discuss logistics and how to re -implement the volunteer program along with placement of CVB materials in their lobby. In March, I attended a Zoom conference with Lisa and Amanda to again confirm the role of the CVB in volunteer placement and to discuss the final steps to reinstate the Naples Depot as a visitor center. I was waiting on information from Jack Wert to put the plan in place. On June 10, 2021,1 received a message from Michelle Pirre advising that the Naples Depot had requested visitor guides. She said that Jack had been in contact with them to discuss the future of the Naples Depot as a visitor center. After emailing Jack on that same day to get clarification of the future of the Naples Depot, I was informed that Amanda conveyed to Jack that they were "no longer in favor of having the lobby of the museum as a visitor center." Effective immediately, I will only be furnishing the Naples Depot with CVB materials and not managing the lobby or volunteers for that location as a full-fledged visitor center. I emailed Lisa and Amanda and advised them to channel all requests for materials through my office as that is my responsibility through my contract. Promotional Materials Shipped 06/10/2021— received an order for 3 boxes of visitor guides to be shipped to RSW. Packet Pg. 220 11.A.1 06/10/2021— received an email from Michelle Pirre advising that the Naples Depot requested 2 boxes of visitor guides. Because the order was received by the CVB, Michelle submitted the request to VanDee for completion. 06/22/2021 — received a request from Moira Larkin w/Lee County requesting 5 boxes of Visitor Guides and 1 box of visitor maps. Number of Visitors to Each Visitor Information Center Waiting for a follow up report from Jack regarding his efforts in contacting partners to encourage their participation in the data collection process. Additional Activities • Visitor Information Forms: No forms were submitted due to the centers being closed. • Data Reports: Given that no statistical forms have been collected, I am unable to provide data reports on visitors this month. • Meeting Attendance: I have not been notified of any upcoming CVB meetings. I will discuss future meetings with Jack Wert. Packet Pg. 221 13.A 07/26/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next TDC Meeting Date - September 27, 2021 Meeting Date: 07/26/2021 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/12/2021 10:10 AM Submitted by: Title: Division Director — Tourism Name: Jack Wert 07/12/2021 10:10 AM Approved By: Review: Tourism Tourism Tourist Development Council Jennifer Leslie Tourism Division Jack Wert Director Completed Jack Wert Meeting Pending Completed 07/12/2021 10:11 AM 07/12/2021 11:13 AM 07/26/2021 9:00 AM Packet Pg. 222