Agenda 07/13/2021 Item #16D15 (CC Transit Development Plan FY2020 Annual Progress Report)07/13/2021
EXECUTIVE SUMMARY
Recommendation to approve the FY2020 Annual Progress Report of the Collier County Transit
Development Plan and authorize its submission to the Florida Department of Transportation.
OBJECTIVE: To obtain authorization to submit the FY2020 Annual Progress Report of the Transit
Development Plan to the Florida Department of Transportation (FDOT) in order to continue receiving
State Block Grant funding to offset the cost of the Transit system operation.
CONSIDERATIONS: In order to receive State Block Grant Funds for system operations, each transit
agency must develop a Transit Development Plan (TDP) Major Update every five (5) years and an annual
progress report for all other years. The deadline to submit all TDP updates to the Florida Depar tment of
Transportation for approval is September 1, 2021. The requirements that must be met in the TDP Annual
Progress Report are outlined in Rule 14-73.001, Florida Administrative Code. The FY2020 TDP Annual
Progress Report outlines the progress that Collier Area Transit (CAT) has made in FY2020 towards
achieving the goals and objectives identified in the last TDP Major Update, which was approved October
27, 2020.
The TDP Annual Progress Report is a ten-year planning document that recommends implementation
strategies to achieve the goals and objectives. This document also evaluates where there were
discrepancies in the implementations that differ from the TDP Major Update. The funding shown in the
Financial Section of the TDP Annual Progress Report for FY 2022-2031 is for planning purposes only
and should not be considered a proposed budget.
The report documents change that occurred in the system between October 1, 2019 through September
30, 2020. A significant change in 2020 was the impact of the COVID-19 pandemic. Ridership on Fixed
Route was experiencing an increase during the first two quarters of the fiscal year showing a 4% increase
over the prior year’s quarters. The COVID-19 pandemic started in March 2020 and at the peak CAT
experienced a 59% drop in Fixed Route ridership. At the recommendation of the Center for Disease
Control (CDC), many residents stayed home to reduce the spread of the virus. However, there was still a
need for residents to use public transit to go to work or obtain essential products during these trying times.
CAT made changes to their operation to ease the fears of the passengers and to make the system safe for
both the public and its operators.
• CAT implemented the following changes in operations to adhere to CDC guidelines and
restore ridership after the steep decline. Fares were suspended from March until August
to facilitate boarding and alighting through the rear door, for Operator social distancing.
• Daily rigorous cleaning for the buses was implemented.
• Masks were required for all passengers and operators. If passengers did not have a mask,
one was provided.
• Temporary protective barriers were installed on all vehicles for the operators to screen
them from the public.
• Operators were provided Personal Protective Equipment (PPE) such as gloves, sanitizer,
cleaning products to keep their areas safe.
• Dispensers with sanitizer were installed on all the buses and at the transfer stations for the
public’s use.
• Buses were wrapped with messaging and other infographics supporting CDC
recommendations of mask usage and social distancing.
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07/13/2021
• Ridership on Route 19 required the addition of two buses to allow passengers to adhere to
social distancing guidelines.
• A second bus was also added to Route 28 to allow for passenger social distancing.
• As part of the rideCAT app launch, touchless fares were introduced, allowing passengers
to buy and scan their bus tickets from their phone without needing to handle money or
have a physical ticket once the fares were reinstated.
• Marketing also launched a series of videos called “Keeping Transit Safe” which was
communicated through outlets such as social media and YouTube. These videos
consisted of information such as how to protect yourself and others. CAT also promoted
the CDC guidelines through our series as well.
As all these modifications were implemented, CAT did see a steady re-growth in ridership over the last
few months of FY20, particularly on the routes where additional buses were added. Ridership has
stabilized as residents feel more comfortable resuming normal activities. Currently, ridership is back up to
about 27% pre-pandemic ridership numbers.
Other activities that occurred during this annual update period include the construction of 22 ADA
accessible transit stops, including 14 shelters throughout the county. Even with the pandemic, CAT was
able to attend many events and visited local schools to make presentations about the Fixed Route system.
CAT completed or continues to make progress on a majority of the goals and initiatives identified in the
TDP.
The TDP Annual Progress Report went through the Collier Area Transit Public Participation Plan, which
includes an endorsement from the Public Transit Advisory Committee. The TDP has undergone a fifteen-
day public comment period as required by the Collier Area Transit Public Participation Plan.
FISCAL IMPACT: The TDP is not a budget or a financial commitment. The potential alternatives and
recommendations are part of the vision for transit. If new funding is not identified, the services in the
needs plan will not move forward.
GROWTH MANAGEMENT IMPACT: This action supports the goals and objectives of the
Transportation Element of the Growth Management Plan.
LEGAL CONSIDERATIONS: This item is approved for form and legality and requires a majority vote
for Board action. - JAB
RECOMMENDATION: To approve the FY2020 Annual Progress Report of the Collier County Transit
Development Plan and authorize its submission to the Florida Department of Transportation.
Prepared By: Omar Deleon, Transit Manager, Public Transit & Neighborhood Enhancement Division
ATTACHMENT(S)
1. TDP Annual Report - FY2020 Annual Progress Report Final Draft (PDF)
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07/13/2021
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.D.15
Doc ID: 16164
Item Summary: Recommendation to approve the FY2020 Annual Progress Report of the Collier
County Transit Development Plan and authorize its submission to the Florida Department of
Transportation.
Meeting Date: 07/13/2021
Prepared by:
Title: Planner, Senior – Public Transit & Neighborhood Enhancement
Name: Omar Deleon
06/08/2021 1:25 PM
Submitted by:
Title: Division Director - Pub Tran & Nbrhd Enh – Public Transit & Neighborhood Enhancement
Name: Michelle Arnold
06/08/2021 1:25 PM
Approved By:
Review:
Public Transit & Neighborhood Enhancement Caroline Soto Additional Reviewer Completed 06/10/2021 9:33 AM
Public Transit & Neighborhood Enhancement Michelle Arnold Additional Reviewer Completed 06/14/2021 9:55 AM
Operations & Veteran Services Kimberley Grant Additional Reviewer Completed 06/15/2021 8:07 AM
Community & Human Services Maggie Lopez Additional Reviewer Completed 06/15/2021 8:26 AM
Community & Human Services Tami Bailey Additional Reviewer Completed 06/15/2021 8:50 AM
Communications, Government, and Public Affairs Lisa Weinmann Additional Reviewer Completed 06/15/2021 8:53 AM
Public Services Department Todd Henry Public Services Department Completed 06/15/2021 1:03 PM
Public Services Department Dan Rodriguez PSD Department Head Completed 06/21/2021 1:23 PM
Grants Nicole Diaz Level 2 Grants Review Completed 06/29/2021 1:42 PM
Growth Management Department Trinity Scott Additional Reviewer Completed 07/01/2021 5:24 PM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 07/02/2021 8:24 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 07/02/2021 9:20 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 07/02/2021 11:39 AM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 07/05/2021 4:32 PM
Board of County Commissioners Geoffrey Willig Meeting Pending 07/13/2021 9:00 AM
16.D.15
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Collier Area Transit
Transit Development Plan (TDP)
FY2020 Annual Progress Report
Prepared by:
Public Transit and Neighborhood Enhancement Division
8300 Radio Road
Naples, Florida 34104
(239) 252-5840
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Contents
- INTRODUCTION .................................................................................................................... 1-1
- FIXED-ROUTE SERVICE IMPROVEMENTS IMPLEMENTATION .............................................. 2-1
REVISIONS TO THE IMPLEMENTATION PLAN ......................................................................... 3-1
GOALS, OBJECTIVES, & INITIATIVES ....................................................................................... 4-1
TENTH YEAR TRANSIT IMPLEMENTATION PLAN .................................................................... 5-1
FINANCIAL PLAN ..................................................................................................................... 6-1
FAREBOX RECOVERY REPORT ................................................................................................. 7-1
16.D.15.a
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Collier Area Transit – Transit Development Minor Update 1-1 | Page
- INTRODUCTION
Collier Area Transit Mission - “Collier Area Transit (CAT) is committed to providing safe, accessible and
courteous public transportation services to our customers.”
Collier Area Transit (CAT) operates under the supervision of the Collier County Public Transit &
Neighborhood Enhancement Division (PTNE) for the Collier County Public Services Department. CAT
serves as the public transit provider for Collier County, serving the Naples, Marco Island, and Immokalee
areas.
According to the Rule 14-73.001, Florida Administrative Code, F.A.C., Transit Development Plans (TDPs)
are required for grant program recipients pursuant to Section 341.052, Florida Statutes (F.S.). A TDP shall
be the provider’s planning, development, and operational guidance document, based on a ten-year
planning horizon covering the year in which funding is sought through the nine subsequent years. A TDP
or an annual update shall be used in developing the Florida Department of Transportation (FDOT) Five-
Year Work Program, the Transportation Improvement Program, and the Department’s Program and
Resource Plan. A TDP shall be adopted by a provider’s governing body. Rule 14-73.001, F.A.C., sets forth
the requirements for the TDP Annual Update, as stated verbatim below:
14-73.001 Public Transit (4) Annual Update. Annual updates shall be in the form of a progress report on
the ten-year implementation program, and shall include:
a. Past year’s accomplishments compared to the original implementation program;
b. Analysis of any discrepancies between the plan and its implementation for the past year and
steps that will be taken to attain original goals and objectives;
c. Any revisions to the implementation program for the coming year;
d. Revised implementation program for the tenth year;
e. Added recommendations for the new tenth year of the updated plan;
f. A revised financial plan; and
g. A revised list of projects or services needed to meet the goals and objectives, including projects
for which funding may not have been identified.
This report is an Annual Update for the Collier County TDP, meeting all the Rule 14-73.001, F.A.C.,
requirements listed above.
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Collier Area Transit – Transit Development Minor Update 1-2 | Page
Report Organization
This report is organized into seven major sections (including this introduction). The remainder of this
section provides an overview of this Transit Development Plan Annual Update.
Section 2: Fixed-Route Service Improvements Implementation provides a review of the past year’s
implementation actions and describes improvements made to the fixed-route services and facilities since
the last annual progress report. This section partially addresses Rule 14-73.001, Florida Administrative
Code (FAC), (4) (a) Past year’s accomplishments compared to the original implementation program.
Section 3: Revisions to Implementation Program provides a review of the past year’s accomplishments
compared to the original implementation plan. It also provides an analysis of the discrepancies between
the 2021-2013 Major Transit Development Plan and its implementation and any revisions to the steps
that will be taken to attain the original goals and objectives. This section addresses Rule 14-73.001, F.A.C.,
(4)(a), past year’s accomplishments compared to the original implementation program; and Rule 14-
73.001, F.A.C., (4)(c), any revisions to the implementation program for the coming year.
Section 4: Status of Goals and Objectives provides the status of the goals and objectives, including a
revised list of projects or services needed to meet the goals and objectives, which include projects with
funding that, may not have been identified. This section addresses Rule 14-73.001, F.A.C. (4) (b) Analysis
of any discrepancies between the plan and its implementation for the past year and steps that will be
taken to attain original goals and objectives.
Section 5: Tenth Year Transit Implementation provides recommendations for the new tenth year of the
updated plan with any revisions or additions to the goals, objectives, and implementations. This section
addresses both Rule 14-73.001, F.A.C. (4) (d) Revised implementation program for the tenth year; and
Rule 14-73.001, F.A.C. (4) (e) Added recommendations for the new tenth year of the updated plan.
Section 6: Financial Plan provides the revised financial plan of how the transit improvements will be
funded, with stated cost and revenue assumptions. This section will include a cost and revenue summary.
This section addresses both Rule 14-73.001, F.A.C. (4) (f) A revised financial plan; and Rule 14-73.001,
F.A.C. (4) (g) A revised list of projects or services needed to meet the goals and objectives, including
projects for which funding may not have been identified.
Section 7: Farebox Recovery Report provides the implementation plan describing strategies for the next
fiscal year. This section addresses the requirements of Section 341.071, Florida Statutes, regarding
Farebox recovery impacts.
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Collier Area Transit – Transit Development Minor Update 2-1 | Page
- FIXED-ROUTE SERVICE IMPROVEMENTS IMPLEMENTATION
This section provides a review of the past fiscal year’s implementation actions and describes
improvements made to the fixed-route services and facilities since the last annual progress report. Table
2-1 displays individual route ridership for the preceding 5 years.
Table 2-1
Collier Area Transit (CAT) Ridership Summary FY 2016 - FY2020
Route Changes and Improvements
The 2021-2030 TDP Major Update was adopted on October 27, 2020 by the Board of County
Commissioners (Item 11E).
A significant change in 2020 was the impact of the COVD-19 pandemic. Ridership on Fixed Route was
experiencing an increase during the first two quarters of the fiscal year showing a 4% increase over the
prior year’s quarters. The COVID-19 pandemic started in Southwest Florida in March 2020 and resulted
in a major reduction in ridership for public transit by about 59%. At the recommendation of the Center
for Disease Control (CDC), many residents stayed home to reduce the spread of the virus. However, there
was still a need for residents to use public transit to go to work or obtain essential products. CAT made
FY16 FY17 FY18 FY19 FY20
Route 11 111,407 100,116 95,998 96,554 79,974
Route 12 107,315 88,686 77,706 74,053 60,298
Route 13 79,854 72,049 69,458 66,365 47,957
Route 14 65,531 59,935 53,062 51,111 36,294
Route 15 113,238 104,016 91,680 86,683 63,917
Route 16 56,673 53,053 47,683 43,509 34,356
Route 17 52,401 49,053 47,459 41,221 33,539
Route 18 36,041 31,141 29,626 27,836 22,638
Route 19 67,502 60,816 65,670 64,392 57,637
Route 20 10,133 12,059 12,648 6,545 5,462
Route 21 13,528 9,756 10,708 11,688 10,702
Route 22 47,234 51,655 47,973 49,650 44,251
Route 23 42,653 42,338 29,051 27,918 24,075
Route 24 56,206 50,742 47,392 49,587 37,129
Route 25 38,367 33,777 25,487 15,986 11,810
Route 26 8,955 6,467 5,371 5,730 4,568
Route 27 27,114 27,530 30,589 29,874 24,120
Route 28 22,683 23,189 32,230 27,697 25,403
Route 29 318 1,903 6,738 2,825
Route 121 17,146 19,693 19,267 22,229 15,473
Collier Area Transit Ridership FY 16 - FY 20
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Collier Area Transit – Transit Development Minor Update 2-2 | Page
changes to their operation to ease the fears of the passengers and to make the system safe for both the
public and its operators.
CAT implemented the following changes in operations to adhere to CDC guidelines and restore ridership
after the steep decline:
• Fares were suspended from March until August to facilitate boarding and alighting through the
rear door, for Operator social distancing.
• Daily rigorous cleaning for the buses was implemented.
• Masks were required for all passengers and operators. If passengers did not have a mask, one
was provided.
• Temporary protective barriers were installed on all vehicles to screen the operators from the
public.
• Operators were provided Personal Protective Equipment (PPE) such as gloves, sanitizer, cleaning
products to keep their areas safe.
• Dispensers with sanitizer were installed on all the buses and at the transfer stations for the
public’s use.
• Buses were wrapped with messaging and other infographics supporting CDC recommendations
of mask usage and social distancing.
• Ridership on Route 19 required the addition of two buses to allow passengers to adhere to social
distancing guidelines.
• A second bus was also added to Route 28 to allow for passenger social distancing.
• As part of the rideCAT app launch, touchless fares were introduced, allowing passengers to buy
and scan their bus tickets from their phone without needing to handle money or have a physical
ticket once the fares were reinstated.
• Marketing also launched a series of videos called “Keeping Transit Safe” which were
communicated through outlets such as social media and YouTube. These videos consisted of
information such as how to protect yourself and others. CAT also promoted the CDC guidelines
through our series as well.
As all these modifications were implemented, CAT did see a steady re-growth in ridership over the last
few months of FY20. Figure 2-1 depicts the wrap installed on buses during COVID.
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Collier Area Transit – Transit Development Minor Update 2-3 | Page
Figure 2-1
Ridership Trends
Many transit agencies have been seeing a slight dip in their ridership over the last 4 years. CAT has seen
this trend as well. The reasons for the decline have been researched both by American Public
Transportation Association (APTA) in a publication named Understanding the Recent Ridership Changes
and Center of Urban Research (CUTR) has published a similar study named Transit in the 2000s: Where
Does It Stand and Where Is It Headed? Both publications describe many factors that can be attributed to
the declined ridership nationwide such as:
• Evolving Environments- Increase availability of autos for lower income quintile.
• Markets- Dispersion passengers that have had to move further from transit for economic reasons.
• Competing Modes – Transportation Network Companies (TNC’s) time competitiveness. Specific
data regarding the exact impact to transit is unknown.
• Land Development encouraging single occupancy vehicles
With the onset of COVID-19, ridership trends saw a significant decline. At the peak of COVID, CAT
experienced a 59% drop in Fixed-Route ridership. This was the largest drop which has slowly started to
recover as residents feel more comfortable to resume normal daily activities. Currently, ridership is back
up to about 27% pre-pandemic ridership numbers.
The following table depicts the ridership trend for Collier Area Transit over the last five years. One factor
that might have an impact on CAT’s ridership decline that is not mentioned in the studies noted is the
frequency of the routes and the service hours. CAT’s ridership has requested higher frequency and later
service hours for many years and the system has not been enhanced to meet these demands. The
ridership may be seeking alternative transportation resources as a result.
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Collier Area Transit – Transit Development Minor Update 2-4 | Page
Figure 2-2 Collier Area Transit Ridership
Route Descriptions
The following paragraphs provides a description of the system routes and identifies any changes made to
the routes since the last TDP update.
Figure 2-3
Ridership by Year for Route 11
Route 11 runs from the Intermodal Transfer Facility at the government complex along US 41 to Immokalee
Road and then south back to the Transfer Station. Route 11 continues to provide fixed-route service seven
(7) days a week. Route 11 connects on Immokalee Road with the routes 12, 27 and LinC. The LinC route is
operated by LeeTran in Lee County Florida. This implemented connection allows passengers from both
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
FY16 FY17 FY18 FY19 FY20
Fixed-route CAT Ridership Trends FY 2016-FY
2020
111,407
100,116 95,998 96,554
79,974
0
20,000
40,000
60,000
80,000
100,000
120,000
FY16 FY17 FY18 FY19 FY20
ROUTE 11
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Collier Area Transit – Transit Development Minor Update 2-5 | Page
counties to travel to and from Fort Myers and Naples utilizing the fixed-route systems. Route 11 is one of
the system’s highest performing routes.
Modifications: None
Figure 2-4
Ridership by Year for Route 12
Route 12 runs from the Intermodal Transfer Facility at the government complex along Airport Road to
Immokalee Road and then south back to the Transfer Station via Airport Road. Route 12 continues to
provide fixed-route service seven (7) days a week. Route 12 connects on Immokalee Road with routes 11,
27 and LinC. The LinC route is operated by LeeTran in Lee County Florida. This implemented connection
allows passengers from both counties to travel to and from Fort Myers and Naples utilizing the fixed-route
systems.
Modifications: None
107,315
88,686 77,706 74,053
60,298
0
20,000
40,000
60,000
80,000
100,000
120,000
FY16 FY17 FY18 FY19 FY20
ROUTE 12
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Collier Area Transit – Transit Development Minor Update 2-6 | Page
Figure 2-5
Ridership by Year for Route 13
Route 13 currently serves the south/east Naples area, including Naples Community Hospital, Coastland
Center Mall, Naples Botanical Gardens, and Naples Zoo. Route 13 continues to provide fixed-route service
seven (7) days a week.
Modifications: None
Figure 2-6
Ridership by Year for Route 14
Route 14 currently serves the south/east Naples area, including Naples Community Hospital, Coastland
Center Mall, Naples Botanical Gardens, and Naples Zoo. Route 14 continues to provide fixed-route service
six (6) days a week.
Modifications: None
79,854 72,049 69,458 66,365
47,957
0
20,000
40,000
60,000
80,000
100,000
FY16 FY17 FY18 FY19 FY20
ROUTE 13
65,531 59,935
53,062 51,111
36,294
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
FY16 FY17 FY18 FY19 FY20
ROUTE 14
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Collier Area Transit – Transit Development Minor Update 2-7 | Page
Figure 2-7
Ridership by Year for Route 15
Figure 2-6. Route 15 is one of our highest performing routes.
Route 15 serves the Golden Gate City area making connections at both CAT Ops and Intermodal Transfer
Facility. Route 15 continues to provide fixed-route service seven (7) days a week
Modifications: None.
Figure 2-8
Ridership by Year for Route 16
Route 16 serves the Golden Gate City area making connections at both CAT Ops and Intermodal Transfer
Facility. Route 16 provides fixed-route service six (6) days a week.
Modifications: None
113,238 104,016
91,680 86,683
63,917
0
20,000
40,000
60,000
80,000
100,000
120,000
FY16 FY17 FY18 FY19 FY20
ROUTE 15
56,673 53,053 47,683 43,509
34,356
0
10,000
20,000
30,000
40,000
50,000
60,000
FY16 FY17 FY18 FY19 FY20
ROUTE 16
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Collier Area Transit – Transit Development Minor Update 2-8 | Page
Figure 2-9
Ridership by Year for Route 17
Route 17 serves the east Naples area making connections at Intermodal Transfer Facility and Walmart
located at Collier Blvd and Tamiami Trail E. The last two trips on this route deviate through Naples Manor
on Mondays through Saturdays to provide service to Lely High School. Route 17 provides fixed-route
service seven (7) days a week.
Modifications: None
Figure 2-10
Ridership by Year for Route 18
Route 18 serves the East Naples area making connections at Intermodal Transfer Facility. This route has
demonstrated steady ridership consistent with a maturing fixed-route service. Route 18 provides fixed-
route service six (6) days a week.
Modifications: None
52,401 49,053 47,459
41,221
33,539
0
10,000
20,000
30,000
40,000
50,000
60,000
FY16 FY17 FY18 FY19 FY20
ROUTE 17
36,041
31,141 29,626 27,836
22,638
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
FY16 FY17 FY18 FY19 FY20
ROUTE 18
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Collier Area Transit – Transit Development Minor Update 2-9 | Page
Figure 2-11
Ridership by Year for Route 19
Route 19 currently travels from Immokalee to Naples and the other way around making connections at
Intermodal Transfer Facility and Immokalee Health Department. Route 19 provides fixed-route service
seven (7) days a week. Route 19 travels along Immokalee Road after Wilson Boulevard to service that
corridor into the Immokalee area.
Modifications: Although no changes were made to the route configuration, to adhere to CDC Guidelines,
2 additional buses have been temporarily added to the route to assist with social distancing.
Figure 2-12
Ridership by Year for Route 20
Route 20 serves the Pine Ridge Road area making connections at CAT Ops. Route 20 provides fixed-route
service seven (7) days a week, for a limited number of hours throughout the day.
Modifications: None.
67,502
60,816
65,670 64,392
57,637
52,000
54,000
56,000
58,000
60,000
62,000
64,000
66,000
68,000
70,000
FY16 FY17 FY18 FY19 FY20
ROUTE 19
10,133
12,059 12,648
6,545 5,462
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
FY16 FY17 FY18 FY19 FY20
ROUTE 20
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Collier Area Transit – Transit Development Minor Update 2-10 | Page
Figure 2-13
Ridership by Year for Route 21
Route 21 serves as the Marco Island circulator. Route 21 provides fixed-route service seven (7) days a
week, for a limited number of hours during the day.
Modifications: None.
Figure 2-14
Ridership by Year for Route 22
Route 22 Travels from the Intermodal Transfer Station to Immokalee where it circulates around the
eastern part of Immokalee all day until its last trip returning to Naples. Route 22 provides fixed-route
service seven (7) days a week.
Modifications: The path of the 22 was realigned slightly to improve on time performance (OTP). Instead
of turning right on S 6th St, the route stays on Colorado Ave. then makes a right on S 4th St. By making this
adjustment, the route now captures ridership from an Early Education center and an international market.
13,528
9,756 10,708 11,688 10,702
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
FY16 FY17 FY18 FY19 FY20
ROUTE 21
47,234
51,655
47,973
49,650
44,251
40,000
42,000
44,000
46,000
48,000
50,000
52,000
54,000
FY16 FY17 FY18 FY19 FY20
ROUTE 22
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Collier Area Transit – Transit Development Minor Update 2-11 | Page
Figure 2-15
Ridership by Year for Route 23
Route 23 serves as one of 2 routes referred to as the Immokalee Circulator, circulating throughout the
Western portion of Immokalee. Route 23 provides fixed-route service six (6) days a week.
Modifications: None
Figure 2-16
Ridership by Year for Route 24
Route 24 serves the south Naples/ Charlee Estates area. Route 24 provides fixed-route service seven (7)
days a week.
Modifications: In April 2020, requests to provide service to 6 L Farm Road was implemented. This road is
aligned with many farm fields and a farm which houses a number of farmworkers. The addition of the
stop resulted in a temporary increase in ridership on the route, but ridership fluctuates with the crop
seasons.
42,653 42,338
29,051 27,918 24,075
0
10,000
20,000
30,000
40,000
50,000
FY16 FY17 FY18 FY19 FY20
ROUTE 23
56,206 50,742 47,392 49,587
37,129
0
10,000
20,000
30,000
40,000
50,000
60,000
FY16 FY17 FY18 FY19 FY20
ROUTE 24
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Figure 2-17
Ridership by Year for Route 25
Route 25 serves the Golden Gate Parkway and Goodlette-Frank Road corridors. Route 25 provides fixed-
route service seven (7) days a week, with limited service on Sunday.
Modifications: None.
Figure 2-18
Ridership by Year for Route 26
Route 26 serves the Pine Ridge Rd and Golden Gate City area includes Naples Blvd. and Clam Pass Park.
Route 26 provides fixed-route service seven (7) days a week, with limited hours throughout the day.
Modifications: None.
38,367 33,777
25,487
15,986 11,810
0
10,000
20,000
30,000
40,000
50,000
FY16 FY17 FY18 FY19 FY20
ROUTE 25
8,955
6,467
5,371 5,730
4,568
0
2,000
4,000
6,000
8,000
10,000
FY16 FY17 FY18 FY19 FY20
ROUTE 26
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Collier Area Transit – Transit Development Minor Update 2-13 | Page
Figure 2-19
Ridership by Year for Route 27
Route 27 serves Collier Blvd (951) and Immokalee Rd, includes Sun-n-Fun Lagoon Water Park. It makes
connections with 11, 12, and LinC at the Creekside Super stop. Route 27 provides fixed-route service seven
(7) days a week.
Modifications: None
Figure 2-20
Ridership by Year for Route 28
Route 28 serves Oil Well Rd and Everglades Blvd. Route 28 travels along Oil Well Road after leaving Wilson
Boulevard and Immokalee Road to service the Ave Maria community before going to the Immokalee area.
Modifications: None.
Figure 2-21
27,114 27,530 30,589 29,874
24,120
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
FY16 FY17 FY18 FY19 FY20
ROUTE 27
22,683 23,189
32,230
27,697 25,403
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
FY16 FY17 FY18 FY19 FY20
ROUTE 28
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Ridership by Year for Route 29
Route 29 is the seasonal beach bus running from 8:00 AM-7:10 PM with a break from 2:30 PM-4:30 PM.
Route 29 travels from Creekside Transfer point westbound on Immokalee Road towards Delnor-Wiggins
Beach. It stops at Conner Park where riders may park their vehicles and hop on the bus to enter Delnor-
Wiggins State Park. The beach bus alleviates parking issues and congestion near the beach. The beach bus
is a flag-down service and free to all riders.
Modifications: No modifications were made to the route but due to COVID-19, the seasonal route
concluded in February rather than continuing through May.
Figure 2-22
Ridership by Year for Route 121
Route 121 is an Express route that provides service between the Immokalee area and Marco Island. This
route is used largely to service the hospitality industry. The route consists of an early morning trip from
Immokalee to Marco Island and an afternoon trip from Marco Island to Immokalee area.
Modifications: None
318
1,903
6,738
2,825
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
FY17 FY18 FY19 FY20
ROUTE 29
17,146
19,693 19,267
22,229
15,473
0
5,000
10,000
15,000
20,000
25,000
FY16 FY17 FY18 FY19 FY20
ROUTE 121
16.D.15.a
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Collier Area Transit – Transit Development Minor Update 2-15 | Page
Figure 2-23
System Map
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Collier Area Transit – Transit Development Minor Update 2-16 | Page
Figure 2-24
Route 29 Beach Trolley
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Collier Area Transit – Transit Development Minor Update 2-17 | Page
Fare Changes
In 2018 a fare study was conducted to review and evaluate its fare structure to ensure the fares are fair
and equitable, while also generating the revenue needed to operate the services. Recommendations from
the study were approved by the Collier County Board of Commissioners. This Resolution was adopted
June 12th, 2018 with the fare changes taking effect by October 1, 2018.
Table 2-2 depicts the fare structure adopted for the Fixed-Route system.
Table 2-2
Fare Structure
Service Category Full Fare /
Tarifas
Reduced Fare1/
Tarifa Reducida
One-way Fare $2.00 $1.00
Children 5 years of age and
younger Free Free
Marco Express $3.00 $1.50
Transfers- up to 90 minutes FREE FREE
Day Passes $3.00 $1.50
Smart Card Pass
15-Day Pass $20.00 $10.00
30-Day Pass $40.00 $20.00
Marco Express 30-Day Pass $70.00 $35.00
Discount Passes2 Cost
Summer Paw Pass (Valid June 1st - August 31st for students
age 17 and under. Cost includes Smart Card) $30
30-Day Corporate Pass (300+ Employees) $29.75
1 Reduced Fares are for members of Medicare, Disabled Community, those 65 years and older and
children 17 and under. ID required. This fare would also apply to the Transportation Disadvantaged
that provides transportation services under the non-emergency transportation Medicaid Contract for
Collier County.
Las tarifas reducidas son para los miembros de Medicare, comunidad desabilitada, aquellos de 65
años o mas y jovenes de 17 años o menos. Identificacion governamental con foto requerida.
2 Discount Passes are for persons eligible under the identified programs.
The fare structure for the Paratransit system was simplified to consolidate the TD fare structure from five
to three income-based categories and maintain the ADA fare structure. Paratransit fares as follows:
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o $1 for riders at or below the poverty level (ADA and TD)
o $3 for riders 101% of the poverty level (ADA)
o $3 for riders 101-150% of the poverty level (TD)
o $4 for riders with income 151% or higher above the poverty. (TD)
Capital Equipment, Facility Changes and Improvements
There are currently two (2) passenger transfer stations and five (5) passenger transfer points provided on
the CAT system as shown on Figure 2-23. The two transfer stations are located at the Intermodal Transfer
Facility at the government complex and the CAT Radio Road Operations facility. Other transfer point
locations include: Walmart Plaza; Pine Ridge and Goodlette-Frank Rd (Magnolia Square Plaza); Coastland
Center; Creekside (Immokalee Road); and the Health Department in Immokalee.
Intermodal Transfer Facility CAT Radio Road Operations Facility
There was no new construction to either of the transfer facilities during the year since the last TDP Update.
PTNE has been working diligently towards installing bus shelters throughout the County to provide an
enhanced experience for the passengers using the service. The construction of 22 ADA accessible bus
stops and 14 shelters were completed in FY2020.
Customer Marketing
CAT is always working towards promoting the services that it provides and increasing public awareness of
the existing service and any modifications to be made. The following efforts were conducted during
October 1, 2019, and September 30, 2020.
Staff participated in the following events by setting up a table with transit literature and spoke to the
public about the benefits of riding public transit. A Fixed-Route bus was also on display.
• Big Bus Event: On October 5, 2019 in Immokalee at the Health Department
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• Are You Ready Safety Expo: On October 5, 2019 at the Collier County Public Library on Orange
Blossom
• Halloween Trick or Treating: On October 19, 2019 at the East Naples Community Park.
• Collier County Employee Health and Savings Expo: On January 16, 2020 at the East Naples
Methodist Church.
Travel Training: On October 13, 2019 staff conducted a Travel Training event for special needs students
at Barron Collier High School for adults who will be using public transit to travel to and from work in
Collier County.
Lighthouse of Collier Cane Walk: On October 15, 2019 participated in the event and walked along side
participants in downtown Naples to demonstrate CAT’s partnership with the Lighthouse to support
visually impaired education.
Naples Airport Plane Crash Simulation: One October 16, 2019 CAT staff participated in a simulation event
and staged CAT buses as emergency rescue vehicles. All levels of emergency first responders were
involved.
Mobility Week Event-Passenger Appreciation Day: On November 1, 2019 CAT staff partnered with the
Blue Zones Project and the Naples Pathways Coalition in honor of FDOT’s Mobility Week, which recognizes
safety within various forms of intermodal transportation. Staff distributed literature, promotional items
and snacks/beverages to passengers at the Intermodal Transfer Facility, Radio Road Transfer Center, and
Health Department in Immokalee as a “Thank You” to CAT’s passengers for using CAT’s public
transportation system in Collier County.
Toys for Tots Toy Drive: On December 10, 2019 CAT and MV
staff donated toys for the Collier County for Christmas event.
There were over 26,000 toys donated and distributed to the
drop off location in East Naples.
Immokalee Christmas Parade: On December 14, 2019 CAT
participated in the annual Christmas parade in Immokalee.
Hundreds of pieces of candy were distributed.
Lighthouse of Collier: On January 21, 2020 CAT Connect staff
conducted a presentation for Lighthouse of Collier participants
to advise them about the paratransit system and changes that
were planned. A luncheon was offered to participants.
Know Your County Government: On January 29, 2020, the
Collier Extension office invited CAT to participate in the annual
program that was suspended for a while. Students from local
high schools are introduced to all sectors of County
Government and learn the many tasks completed by each
entity. CAT staff provided information about all that goes into
public transit operations.
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CAT staff gave presentations about the Fixed Route system and gave bus rides at the following schools
and camps:
• January 31, 2020 - Immokalee Middle School
• February 4, 2020 - Lely High School
• February 6, 2020 - Palmetto Ridge High School
• June 29, 2020 - Eagle Lakes Summer Camp
• June 30, 2020 - North Collier Regional Park Summer Camp
Girl Scouts Travel Training: On February 8, 2020
one of the local Girls Scouts troops participated
in a travel training event to learn about the Fixed
Route system. The girls were very interested and
enjoyed riding on the big bus.
Manatee Elementary School: On March 8, 2020
CAT staff was featured as one of the careers to
consider for middle schoolers at their Career
Day.
rideCAT app launch: On August 1, 2020, CAT launched its mobile ticketing app providing a convenient
way for passengers to purchase tickets and plan their trips. With this being a touchless application, it was
appropriately launched at the height of COVID. CAT’s marketing staff rolled out a full promotion of the
app. Promotions included digital campaign, radio spots, social media, and a special training for the
Immokalee community.
Blue Zones Bike to Workday Event: On September 22, 2020, the Blue Zones Project sponsored a Bike to
Work event encouraging all workers in Collier County to try biking or transit as an alternative to get to
work. CAT participated by giving out information about public transit at one of the bus stops bikers were
encouraged to visit.
COVID Response: During COVID the following marketing initiatives were conducted to keep passengers
and operators save and informed:
• Wrapped buses with COVID-safety messages
• Install Interior/exterior signage with COVID messaging
• Social media campaign with CDC messages for the public
• Safety Enhances on the buses/terminals (driver barriers, mask, sanitizers)
• Immokalee Cooling Stations while residents waited for testing
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Collier Area Transit – Transit Development Minor Update 3-1 | Page
REVISIONS TO THE IMPLEMENTATION PLAN
This section provides a comparison of accomplishments in FY 2020 to the Implementation Plan as part of
the 2020 Major Transit Development Plan (TDP). This section also provides an analysis of all discrepancies
between the 2020 Major TDP, the implementation in the past year (FY 2020), and any revisions to the
steps that will be taken to attain the original goals and objectives in future years.
Accomplishments in the Past Fiscal Year: Bus Shelter Construction – CAT constructed 14 shelters
throughout Collier County in FY 2020.
ADA Bus Stop Improvements: CAT constructed 22 ADA accessible boarding and alighting pads. This
number incorporates the shelters that were built with ADA improvements.
Table 3-1 below provides more details on the bus stop improvements made during FY 2020. It should be
noted that the table represent the number of bus stops with improvements and do not reflect the quality
of amenities that were added. For example, double shelters were constructed at two bus stop locations
therefore the table below only identifies the number of bus stops rather than the number of shelters.
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Table 3-1
Bus Stop Improvements by Type
CAT RideCat App
In August 2020 CAT implemented a mobile-ticketing app for CAT, called rideCAT. Its purpose is to give
passengers the ability to plan and purchase trips from a mobile device. To put forth this new technology,
CAT used a systematic approach through all stages of development. This included analysis, planning,
procurement, design, back-end server technology, integration, and program interface between various
platforms the agency uses to operate.
The rideCAT app was released to the public for use in August 2020. CAT’s rideCAT app will streamline
purchasing fare media, creating a quicker, easier, more effective, innovative way for passengers to travel
using the county’s public transportation system.
Since implementation, usage has increased to approximately 156 uses a day. See Table 3-2 below for
monthly usage.
Table 3-2
Mobile App Usage
0
2
4
6
8
10
12
14
ADA Boarding &
Alighting Only
Shelter/Amenities &
ADA Improvement
Bench & ADA
Improvement
Shelter/Amenities
Only# of Stops ImprovedType of Improvement
Bus Stop Improvements
2976 3420 4371 3740 4251 4516 4389 4854 4610
AUGUST SEPT OCT NOV DEC JAN-21 FEB-21MAR-21APR-21
MASABI USAGE MONTHLY
GROWTH
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Collier Area Transit – Transit Development Minor Update 4-1 | Page
GOALS, OBJECTIVES, & INITIATIVES
Objective/
Initiative Description Implemented Assessment
Goal 1 Operate reliable, convenient, and cost-effective mobility services that safely and efficiently meet the mobility needs of Collier
County’s workers, residents, and visitors.
Objective 1.1 Improve efficiency, service quality, and level of service to adequately serve workers, residents, and visitors while
contributing to the economic vitality of the county.
Initiative 1.1.1
Operate east/west corridor service to provide access
to jobs, education, healthcare and community
services, and recreation.
Ongoing
Route 27 runs along Immokalee Road from
Collier Boulevard to Creekside Commerce
Park. Route 25 provides service along
Golden Gate Parkway, Routes 20 & 26
provides service along Pine Ridge Rd. Route
24 provides service along from the
Government Center to 6 L’s Farm.
Initiative 1.1.2
Operate north/south corridor service to provide
alternative access to jobs, education, healthcare and
community services, and recreation.
Ongoing
Route 11 (US41) and Route 12 (Airport
Pulling Rd) currently provide service
north/south. Routes 19 and 28 provide
service from Immokalee and Ave Maria to
the Government Center. Route 121 runs an
express route from Immokalee to Marco
Island.
Initiative 1.1.3 Improve peak weekday service to 45 minutes or
better on CAT routes. Partial
PTNE has evaluated peak service and
implemented increased frequency to routes
11 and 12 partially during peak hours.
Due to no increase in funding for
operational purposes, the completion of
increase frequency is not scheduled for
implementation. PTNE staff will continue to
seek additional funding.
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Collier Area Transit – Transit Development Minor Update 4-2 | Page
Initiative 1.1.4
Evaluate the feasibility of premium transit services,
such as bus rapid transit (BRT) within corridors where
density of demand and activity warrants frequent
service.
No
The feasibility study for BRT has not
commenced for this update. A revenue
source for the study will have to be
identified.
Initiative 1.1.5
Provide mobility-on-demand service in areas with
lower density of demand than is productive for fixed-
route service and to access areas that are not able to
be served by fixed-route.
No
Areas have been identified for potential
MOD. This type of service will have to be
further evaluated and funding identified
before it can be implemented.
Objective 1.2 Provide adequate bus stop amenities at all stops according to bus stop threshold and accessibility guidelines within
available fiscal capacity.
Initiative 1.2.1 Pursue funding to maintain and improve existing bus
stops. Ongoing
Collier County pursues funding for
improvements to bus stops on an ongoing
basis. A portion of 5307 is dedicated to bus
stop improvements and 5339 has been
applied for the purpose of bus stop
improvements.
Initiative 1.2.2
Install and maintain bus stop amenities according to
an ADA compliant Passenger Amenities Program and
Bus Stop Amenities Guidelines.
Ongoing
CAT has developed an Amenities Program,
to identify future bus stop improvements
and standards. As funding becomes
available the program is followed for
improvements.
Initiative 1.2.3 Install a minimum of ten ADA-compliant, accessible
bus stop shelters per year. Ongoing In FY20 14 new ADA-compliant shelters
were constructed.
Initiative 1.2.4
Coordinate with the Collier County and local
governments to include sidewalks and bus stop
shelters in design and construction of roadway
projects and new developments.
Ongoing
Coordination with FDOT as well Collier
County Transportation Planning occurs
regularly to evaluate potential stop
improvements in conjunction with roadway
improvements.
Initiative 1.2.5 Monitor and implement the recommendations from
the CAT Bus Stop ADA Assessment report. Ongoing
Collier County continues to implement the
recommendations as funding is available. 22
ADA-compliant stops were constructed
through FY20.
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Collier Area Transit – Transit Development Minor Update 4-3 | Page
Objective 1.3 Structure transit service with a focus on providing job access for workforce and access to mobility for persons with no or
limited access to a private automobile.
Initiative 1.3.1
Improve transit service for areas with high mobility
needs per the transit orientation index identified in
the latest TDP Major Update.
Ongoing Collier County continues to explore funding
opportunities to improve service.
Initiative 1.3.2
Provide efficient transit and mobility access to major
employment centers, development corridors, and
other significant activity centers as funding allows.
Ongoing
Collier County continues to explore ways to
expand service within existing funding
limitations.
Initiative 1.3.3
Focus transit and mobility services in areas with high
employment and dwelling unit densities and connect
targeted jobs-housing locations to serve the
workforce, including Golden Gate Estates and areas
located in the eastern portion of the county.
Ongoing
Collier County continues to explore funding
opportunities for improved service to these
areas.
Initiative 1.3.4
Focus improved service frequency on transit routes
that serve high mobility needs communities; target
service frequency of hourly or better where demand
and fiscal capacity allow; apply mobility on demand
(MOD) solutions for areas with lower population
densities and where fixed-route service is not
productive and cost-effective.
Ongoing
Collier County will continue to explore
funding opportunities for improved service
frequency to identified communities, while
also looking into opportunities for MOD
services.
Objective 1.4 Create an optimized interconnected multimodal mobility network designed to fit the range of needs and conditions for
the service market.
Initiative 1.4.1
Focus improved service frequency on transit routes
that serve high mobility needs communities; target
service frequency of hourly or better where demand
and fiscal capacity allow; apply mobility on demand
solutions for areas with lower population densities
and where fixed-route service is not productive and
cost-effective.
Ongoing
Collier County will continue to explore
funding opportunities for improved service
frequency to identified communities, while
also looking into opportunities for MOD
services.
Initiative 1.4.2
Coordinate with FDOT Commuter Services to enhance
and expand carpool and vanpool strategies and
services to connect workforce communities with
Ongoing
Collier County worked with Commuter
Services to identify county owned
properties that will allow the use of some
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Collier Area Transit – Transit Development Minor Update 4-4 | Page
employment locations within the service area;
identify properties for park-and-ride lots in areas with
high mobility demand as funding is available.
Implement recommendations from the current park-
and-ride study.
parking spaces as park-and-rides (i.e.
County Libraries). Collier County will
continue to seek additional funding
opportunities. Collier County has also been
coordinating with the Commuter Connector
on Vanpool services.
Initiative 1.4.3
Coordinate with the CAT Connect paratransit
program to identify and target areas with high TD
ridership and lower density of demand and develop
programs to shift TD riders to a mobility on demand
for a solution with connections to the fixed-route
network.
Ongoing
Collier County will continue to explore
opportunities for MOD services for which
we could use to assist TD riders to connect
them to the fixed-route network. Collier
County has obtained a grant through Florida
Developmental Disabilities Council to
provide on demand service, transportation
provider solicitation is currently being
completed.
Initiative 1.4.4
Require local governments and FDOT to provide
accessible sidewalks, bus stops, and other bus stop
improvements within roadway projects and all new
developments.
Ongoing
Collier County staff currently attends the
MPO’s Bicycle and Pedestrian Advisory
Committee and Congestion Management
Committee (CMC) committee meetings and
encourages accessible sidewalks and bus
stop improvements be added as part of
every project. In addition, staff reviews
sidewalk construction projects for bus stops
improvements needed within the project
limits.
Initiative 1.4.5
Coordinate with community improvement
organizations that support investments in enhanced
mobility such as: the Immokalee CRA, Bayshore
Gateway Triangle CRA, Naples CRA, Opportunity
Naples, Golden Gate Estates Civic, Immokalee
Chamber of Commerce, and the Greater Naples
Chamber of Commerce to affect improvements in
mobility through increased funding, roadway and
Ongoing
Coordination occurs with the listed
organizations to see where and how we can
implement improvements within project
scopes to increase mobility options and
access within their respective communities.
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Collier Area Transit – Transit Development Minor Update 4-5 | Page
sidewalk improvements, new developments, to
assure transit and mobility services are integral to
economic development planning and decision-
making.
Initiative 1.4.6
Make transit and mobility reviews a part of the
development and redevelopment review and
approval process within the county and cities.
Require the development community, as part of the
development review and approval process, to follow
guidelines on bus stop siting and design, land use,
and roadway design factors that affect transit design;
and to coordinate with CAT for transit services during
the development process. Include CAT as a reviewing
agency within the development review and approval
process. Consider adding a transit component to
traffic impact studies.
Partial
CAT staff meets with Transportation
Planning to discuss upcoming Development
projects. CAT is notified of any roadway,
utilities, and or storm water projects. A
meeting is scheduled bi-weekly to discuss
upcoming projects. A recommendation was
put forth in our Transit Impact Analysis to
update the Collier County LDC and GMP
with verbiage on transit improvement
associated with development projects.
Additional study is needed before
implementation of these changes.
Initiative 1.4.7
Develop and adopt a transit level of service (LOS)
policy and guidance to provide a framework and
metrics for improving, modifying, funding transit
services.
Ongoing
Current LOS is our goal for 85% on time
performance (OTP). We monitor our OTP
consistently to point out possible routing or
operator issues. The Comprehensive
Operating Analysis process will also look at
other indicators regarding LOS for our
routes and how we can improve.
Objective 1.5
Provide coordinated transportation services between Collier and adjacent counties to support workforce commutes to
major employment centers and facilitate connections to both transit networks in support of regional economic and
community benefits.
Initiative 1.5.1
Identify high travel volumes between Collier and
adjacent counties; develop regional services for travel
markets that have high transit propensity and
support regional community and economic benefits,
including Immokalee and East Naples communities.
Ongoing
Since the inception and as a result of the
success of the LinC Route connecting Lee
and Collier County, discussions have
occurred regarding a secondary route.
Collier County will continue to seek
additional funding opportunities.
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Initiative 1.5.2
Coordinate with LeeTran and FDOT to identify
funding for expanded cross county public
transportation services.
Ongoing
CAT and LeeTran continue to have quarterly
meetings to discuss cross-county
transportation service and potential funding
for expansion of service.
Objective 1.6 Enhance transit services targeted at tourists, seasonal residents, and the workforce that supports this market.
Initiative 1.6.1
Broadcast CAT television commercials, radio
advertisements, digital advertisements, and social
media advertising, monitor ridership vis-a-vis
marketing and advertising efforts to determine
ridership increases attributable to marketing efforts.
Ongoing
CAT radio advertisements were created at
the beginning of FY20 and social media and
digital advertising was consistently
published by our Marketing Coordinator.
Further effort is needed to monitor
ridership connected to marketing
campaigns.
Initiative 1.6.2
Develop CAT branded services and amenities within
the coastal markets to better attract ridership by
visitors, seasonal residents, and workers.
Yes/Ongoing
CAT’s Beach Bus is a branded service
specific to fit the coastal theme. As services
associated with tourism branding will be a
key element.
Objective 1.7 Enhance awareness of CAT services and accessibility to service information for riders, workers, residents, and visitors.
Initiative 1.7.1
Continue to leverage technology applications to
increase and enhance awareness of CAT services and
to connect riders with CAT services, including
enhancing the access to fixed-route through the
introduction of mobility-on-demand service to the
system.
Ongoing
The rideCAT and planCAT apps are available
to riders to view current routes and bus
locations as well as buy and use tickets.
MOD is still being investigated for
feasibility.
Initiative 1.7.2
Obtain professional services for a market study and
development of marketing strategies and best
practices to increase awareness of CAT, CAT services,
CAT image, and increase market share in terms of
model split ridership. This effort should leverage use
of technology, social media, traditional media,
branding, and develop and provide strategies to
attract interest in CAT to build choice ridership and
generally improve the image of CAT as a service.
Partial
CAT initiated communications with a firm
for a market study and marketing strategies
in FY20, but the cost was not feasible at the
time. CAT however was able to rebrand the
website along with creating a mobile
application for using CAT services. Larger
marketing strategies will continue to be
explored.
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Collier Area Transit – Transit Development Minor Update 4-7 | Page
Initiative 1.7.3
Continue to partner with the Chamber of Commerce
to develop and disseminate information and
materials to businesses, residents, visitors, about the
value of CAT services, the benefits of riding CAT, and
information about how to access and use CAT
services.
Ongoing
In the first half of FY20, multiple events
were attended from expos, to parades, to
schools so CAT staff can inform the public
on the benefits of our services and how to
use them.
Initiative 1.7.4 Provide travel training for persons interested in using
the CAT system. Ongoing CAT conducts outreach activities to educate
riders whenever possible.
Initiative 1.7.5
Conduct outreach activities at community events,
schools, and other organizations to teach students
and the public how to use CAT and the benefits of
CAT services.
Ongoing
CAT staff attended or hosted 17 events in
FY20 before the COVID-19 pandemic shifted
how people could gather.
Initiative 1.7.6 Garner relationships with local media and news
outlets to keep the community aware and involved. Yes
CAT created radio advertisements on local
radio stations and will continue to explore
further marketing strategies with local
media outlets.
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Goal 2 Increase the resiliency of Collier County, protecting our man-made and natural resources, by providing attractive and convenient
mobility alternatives that will reduce adverse carbon and environmental impacts within our communities.
Objective 2.1 Provide services and programs to reduce vehicle miles traveled within Collier County.
Initiative 2.1.1
Coordinate with FDOT Commuter Services to enhance
and expand carpool and vanpool strategies and
services to connect workforce communities with
employment locations within the service area;
implement recommendations from current park-and-
ride study as funding is available.
Ongoing
CAT worked with Commuter Services to
identify county owned properties that will
allow the use of some parking spaces as
park-and-rides (i.e.: County Libraries). CAT
will continue this effort to establish more
park-and-ride sites.
Initiative 2.1.2
Coordinate with the Naples Pathway Coalition, the
MPO Pathways Advisory Committee, and local non-
profit and/or for-profit groups to expand the use of
bicycles as a commute and mobility option, including
bicycle share programs.
Ongoing
As bike sharing program discussions have
surfaced, CAT staff has been at the table to
coordinate as needed. Collier County staff
currently attends the MPO’s Bicycle and
Pedestrian Advisory Committee and the
Congestion Management Committee (CMC)
meetings and encourages accessible
sidewalks and bus stop improvements be
added as part of every project.
Initiative 2.1.3
Coordinate with Collier County Driver License and
Motor Vehicle Service Centers to promote CAT fixed-
route services to persons unable to obtain a driver’s
license or with an unsafe and/or inoperable vehicle.
No
This initiative has not yet been
implemented, further coordination with the
Drivers’ License and Motor Vehicle Service
Centers is needed to promote CAT services
at their locations.
Initiative 2.1.4
Broadcast CAT television commercials, radio
advertisements, digital advertisements, and social
media advertising, monitor ridership vis-a-vis
marketing and advertising efforts to determine
ridership increases attributable to marketing efforts.
Ongoing
CAT is utilizing digital media to reach a more
diverse audience rather than commercial
and radio advertisements alone. Efforts
need to be made to determine impacts
attributable to marketing.
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Initiative 2.1.5
Develop partnerships with employers and major
activity centers (educational, government,
healthcare, retail, residential, commercial) to provide
education and awareness of CAT services and
benefits, and incentives to use CAT services rather
than drive.
Ongoing
In the first half of FY20, multiple events were
attended from expos, to parades, to schools
so CAT staff can inform the public on the
benefits of our services and how to use
them. CAT is also working to promote transit
in the review process for new
developments.
Objective 2.2 Design mobility services to reduce environmental impacts.
Initiative 2.2.1 Transition fleet to alternative fuels vehicles. Ongoing
CAT is in constant communication with the
Fleet Department to analyze and research
alternative fuel. In FY20 CAT applied and was
awarded the 5339 Bus and Bus Facility Grant
which include the purchase of 2 Electric
Vehicles.
Initiative 2.2.2
Transition to smaller cleaner vehicles and match
service delivery to demand by time of day using a
mobility on demand strategy where and when service
area and demand characteristics warrant; this may
include converting low productivity fixed-route
service to mobility on demand and/or transitioning
fixed-route to mobility on demand at certain times of
the day.
Ongoing
A smaller vehicle was purchased to service
Marco Island to match the capacity
requirements, the vehicle is in use. CAT will
continue to evaluate routes to determine
the need of vehicle capacity. MOD has not
been implemented.
Objective 2.3 Improve resiliency for extreme weather events and changing environment.
Initiative 2.3.1 Use electric vehicles as back-up power for emergency
facilities. Ongoing CAT continues to investigate this initiative
for feasibility.
Initiative 2.3.2 Explore solar powered canopies to energize the
maintenance building and buses and provide shade. Yes/Ongoing
Solar panels have been installed on some
shelters allowing renewable energy to
provide lighting at shelters, this has not
been implemented at the maintenance
facility. In FY20 CAT applied and was
awarded the 5339 Bus and Bus Facility Grant
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which include the purchase of solar panels
to provide electricity to the facility.
Goal 3 Build meaningful partnerships that increase awareness and education of and about mobility options and increase the viability of
mobility services to promote livability and enhance economic and social well-being.
Objective 3.1 Develop marketing strategies to increase awareness of CAT services and to increase ridership.
Initiative 3.1.1
Participate in local job fairs and
outreach/partnerships with employers to increase
knowledge about the transit system and to
encourage use.
Ongoing
CAT regularly participates in events to
promote Public Transit. Events were limited
in FY2020 due to the COVID19 pandemic.
Initiative 3.1.2
Develop marketing materials and programs to
demonstrate the value and role of transit as a
mobility option, including benefits accruing to
personal finances, access to opportunities, and
reduction of regional carbon emissions.
Yes
CAT developed a flyer describing the
benefits of utilizing Public Transportation
which included economic, health and
environmental benefits.
Initiative 3.1.3
Distribute transit service information and user-
friendly brochures to at least 25% of businesses
within ¼-mile of existing transit routes prior to
initiating the next TDP Major Update.
No
This has not commenced, but information is
regularly distributed and available
throughout the county.
Initiative 3.1.4
Continue the CAT public relations campaign,
including television, radio, and social media
advertisements, designed to promote transit
ridership and sustainability.
Ongoing
CAT is utilizing digital media to reach a more
diverse audience rather than commercial
and radio advertisements alone.
Initiative 3.1.5
Facilitate social media tools and campaigns to
promote CAT awareness, services, and benefits for
individuals, businesses, organizations.
Ongoing
CAT is utilizing Facebook and Instagram as
social media tools to promote CAT services.
Initiative 3.1.6
Conduct an on-going program of outreach and
education targeted at governments, employers,
community organizations, community services,
healthcare services to build and foster partnerships
to provide, fund, and support mobility services.
Yes
Event, Sales & Marketing Coordinator
manages all forms of social media to reach
out and communicate with the public to
provide information regarding mobility
services.
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Objective 3.2 Build partnerships for participation in discussions relating to proposed future development and redevelopment.
Initiative 3.2.1
Continue to coordinate and partner with LeeTran to
improve and expand cross-county mobility services to
support workforce travel demand with a focus on
commuter express routes, connecting workers to
employment, and provide connections strategically to
the transit networks in Lee and Collier counties to
facilitate access to key activity centers.
Ongoing
Quarterly meeting occurs between Collier
and Lee County to discuss current routes
and possible future routes. Any schedule
changes are discussed to determine impact
on connection of the LinC route.
Initiative 3.2.2
Coordinate with FDOT Commuter Services to enhance
and expand carpool and vanpool strategies and
services to connect workforce communities with
employment locations within the region; identify
properties for park-and-ride lots in areas with high
mobility demand as funding is available.
Ongoing
PTNE is in coordination with FDOT
Commuter Services who is the lead on
expanding carpool and vanpool strategies.
Park-and-Ride lots have been identified
throughout the county as part of a park-and-
ride study completed by the Collier MPO and
CAT.
Goal 4 Coordinate the development and provision of mobility services with local, regional, state planning efforts and through public and
private partnerships.
Objective 4.1 Coordinate integrated land use and transportation planning efforts to incorporate transit needs into the development
review and approval process.
Initiative 4.1.1
Work with Collier County to implement
recommendations listed in the Collier County Transit
Impact Analysis (TIA).
Ongoing
The PTNE Department is involved in
discussions of the impacts of development
on transit but the recommended changes to
the Collier County Land Development Code
and Growth Management Plan listed in the
TIA need further study before implementing.
Initiative 4.1.2
Participate in planning and development review
meetings to ensure that county and city policies
support transit services and funding needs.
Ongoing
Collier County receives notices of upcoming
development review meetings and
participates as required.
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Initiative 4.1.3
Require local governments and FDOT to provide
accessible sidewalks, bus stops, and other bus stop
improvements within roadway projects and for all
new developments.
Ongoing
Collier County monitors development
meetings and responds to any request to
review development. Staff continues to work
hard to become more involved in the review
process. CAT staff currently attends bi-
weekly meetings with the Transportation
Planning Department.
Initiative 4.1.4
Make transit and mobility reviews a part of the
development and redevelopment review and
approval process within the county and cities.
Require the development community, as part of the
development review and approval process, to follow
guidelines on bus stop siting and design, land use,
and roadway design factors that affect transit design;
and to coordinate with CAT for transit services during
the development process. Include CAT as a reviewing
agency within the development review and approval
process. Consider adding a transit component to
traffic impact studies.
Ongoing
Collier County participated in the
development of the Master Mobility Plan.
The Plan looked at options to reduce vehicle
miles traveled, including transit-oriented
development design. Staff will work to
ensure that transit-oriented design is
incorporated into the planning process.
Initiative 4.1.5
Meet quarterly with staff from the Collier County
Transportation Engineering and Planning
departments to identify upcoming utilities, roadway,
and /or stormwater projects, planning studies, and
site developments that will affect the provision of
transit services.
Ongoing
CAT staff has a bi-weekly meeting with
Transportation Planning to discuss upcoming
Development projects. CAT is notified of any
roadway, utilities, and or stormwater
projects.
Goal 5 Use technologies and innovations in service delivery to improve productivity, efficiency, reliability, and cost-effectiveness of
mobility services and operations.
Objective 5.1 Explore, monitor, test, and deploy technology applications to enhance mobility services, increase awareness of CAT
services, and ease of access to CAT services.
Initiative 5.1.1
Improve customer information systems, including
website and through directly curated and through
available mobile applications, to enhance availability
of and access to CAT service information and trip
planning, to support increased ridership.
Completed
Collier County continuously strives to
improve information systems. In February of
2013, Collier County completed Phase I
(funded by ARRA) of the ITS project which
includes real-time arrival and departure. This
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phase included a website that allows riders
to view real-time bus arrival information per
stop. A mobile app has been launched, the
app allows riders to buy tickets, view routes,
and plan trips with real-time data for current
bus locations. The website has also been
updated and enhanced for ease of use
including real-time updates. CAT has
developed General Transit Feed
Specifications that were submitted to
Google Transit and approved. Passengers
can now plan their trip using Google Maps.
Trip Planner has been incorporated into
CAT’s homepage
Initiative 5.1.2
Explore and acquire cloud-based Software as a
Service (SaaS) and/or Mobility as a Service (MaaS)
functionalities to support mobility on demand
services, directly operated and/or operated through
contract or partnership, to serve general public and
augment or replace ADA paratransit services where
and when warranted based on costs, productivity,
and service quality.
Ongoing
MOD Services are being evaluated and as
funding becomes available, turn-key service
and directly operated services will be
evaluated.
Initiative 5.1.3
Explore use of account-based payment systems to
reload smart cards and other fare media as part of a
SaaS or MaaS platform and to facilitate compatible
fare policy and fare technology with LeeTran.
Ongoing
With the launching of the mobile app,
customers can now purchase fares and use
them on their mobile devices. Further
coordination with LeeTran is needed to
discuss compatible fares between transit
providers.
Initiative 5.1.4
Explore technology to allow merchants and
employers to reduce fares for patrons and employees
using smart cards and/or mobile pay applications.
Partial
CAT offers a corporate 30-Day Pass for
employers with more than 300 employees
for a discounted rate.
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Goal 6 Monitor and improve mobility service quality and service standards.
Objective 6.1 Develop ongoing processes to measure and monitor service quality.
Initiative 6.1.1
Use a Route Monitoring System to examine fixed-
route services on an annual basis and make revisions
to low-performing services as needed, including
transitioning to mobility on demand solutions where
and when warranted.
Ongoing
Routes have been updated as needed when
route performance is not meeting desired
standards. In FY20 a solicitation has been
completed to hire a consultant to conduct a
Comprehensive Operations Analysis (COA) to
examine existing service and recommend
improvements moving forward.
Initiative 6.1.2
Conduct a survey at least every two years to obtain
passenger information including user demographics,
travel behavior characteristics, transfer activity, and
user satisfaction.
Ongoing
Surveys are developed and distributed or
advertised as necessary. Surveys have been
created to pull a variety of information from
transit users.
Initiative 6.1.3
Maintain an ongoing public involvement process to
solicit and assess input through online reviews,
calls/comments cards, discussion groups, surveys,
and CAT booths at community events.
Ongoing
CAT seizes every opportunity to solicit
information from the public at events. In
addition, CAT conducts frequent surveys to
evaluate the service provided as well as
soliciting suggestions/feedback.
Initiative 6.1.4
Maintain an on-going process for operators to
communicate transit service comments and
suggestions to identify passenger needs and improve
services and service performance; comments to be
reviewed monthly by service planning and
operations.
Ongoing
Operators are available to make suggestions
and observations as they notice them. The
COA process will incorporate operator
feedback into the route examinations and
service recommendations.
Initiative 6.1.5
Manage the CAT fleet of fixed-route vehicles to
maintain an average fleet age of less than seven years
as funding permits.
Completed/
Ongoing
Collier County replaces fixed-route vehicles
as they meet their useful life dependent
upon funding. The average age of the fleet is
5.
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Initiative 6.1.6
Maintain an on-going process for operators to
communicate potential vehicle maintenance
problems to be logged with the preventative
maintenance program to identify and investigate
problems early.
Completed/
Ongoing
Collier County Fleet Management performs
scheduled maintenance activities for all
transit vehicles as required following the
preventative maintenance program. Drivers
conduct pre-and post-trip inspections on all
vehicles through the Zonar system and
supervisors report any issues to Collier
County Fleet Management. Fleet
Management addresses actual maintenance
problems before the bus leaving the
Operations facility.
Goal 7 Maximize the use of all funding sources available, including through partnerships with businesses, employers, and other
institutions to increase and improve access to mobility services and mobility for workers, residents, visitors.
Objective 7.1 Increase and expand revenue sources.
Initiative 7.1.1 Explore opportunities for generating advertising
revenue on and inside the buses. Ongoing
Collier Area Transit has an adopted
Advertising Policy, the selling of advertising
commenced in FY15. Our Marketing team is
in contact with possible advertisers.
Initiative 7.1.2
Educate the general public and local decision-makers
on the importance of public transportation and the
need for financial support.
Ongoing
Collier County educates the public and local
decision-makers on the importance of public
transportation and the need for financial
support at every opportunity.
Initiative 7.1.3 Submit grant applications available through Federal,
State, local, and private sources. Ongoing Grants are submitted as required.
Initiative 7.1.4
Annually seek to identify and obtain available
alternative revenue sources for the provision of new
and improved transit services.
Ongoing
Collier County continuously searches for
alternative revenue sources for new and
improved transit services.
Initiative 7.1.5
Serve on and coordinate with the Collier County
Tourist Development Council (TDC) and to explore
the potential for using tourist development tax
revenue to expand and improve transit service for
Collier County’s tourists and visitors, help enhance
awareness of CAT services, develop private-public
No Due to a lack of staff resources, this initiative
has not yet been implemented.
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partnerships to design and fund transit services that
serve visitors and employees.
Initiative 7.1.6
Explore opportunities to leverage and enhance share
of funding from existing taxes and fees to be assigned
to transit. Explore means to secure impact fees,
development fees, and new taxes to be secured for
supporting transit, maintenance, and expansion of
transit services.
No
During FY20, a Transit Impact Analysis was
completed, with recommendations to
update the Collier County Land
Development Code and Growth
Management Plan. These changes need
further study prior to implementation.
Initiative 7.1.7
Use a 501(c)(3) that allows persons to donate funds
to CAT for the purpose of “adopting a shelter” or
“adopting a rider.”
No
This initiative has not yet commenced. The
only current option we offer is to “Adopt a
Bench”.
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Collier Area Transit – Transit Development Minor Update 5-1 | Page
TENTH YEAR TRANSIT IMPLEMENTATION PLAN
The 2021-2030 Collier County Major TDP Update included a very comprehensive list of activities leading
up to the creation of an implementation plan that would guide the County’s development of services over
a ten-year planning horizon.
With each annual update, an additional tenth year is added to the implementation plan. Although an
additional year was added, no improvements are scheduled to take place beyond what was identified in
the last progress report. Collier County will actively pursue funding opportunities to implement
recommendations from the 2021-2030 TDP.
The following items from the implementation plan were addressed with the current reporting period:
• Expand and improve bus stop infrastructure – Improved infrastructure at bus stops, including
benches, shelters, bicycle storage facilities, and other infrastructure, is included in the Cost
Feasible Plan to enhance the rider experience while waiting for a bus and potentially attract new
riders.
• Improve bus stop safety and ADA accessibility – Adhering to ADA requirements for all transit bus
stop facilities is important to the overall safety and accessibility of the transit system by providing
bus stops with accessible boarding and alighting platforms for all passengers while using bus
stops.
As noted within the document a variety of bus stop and ADA accessible improvements have been
completed in FY20, Collier county will continue this effort to provide an accessible service for all.
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FINANCIAL PLAN
This section of the TDP presents the financial plan consisting of the capital and operating costs and
revenues associated with maintaining the existing system (status quo) and with the implementation of
the 10-year Needs Plan. The financial plan is a planning tool utilized to quantify the cost of service and
related capital enhancements but does not represent a commitment of funding or a requirement to
provide any identified service/project in the year shown.
There have been no commitments from local, state, federal, or other sources to increase transit funding
levels over the proposed amounts identified in the Collier County Fiscal Year (FY) 2021 Adopted Budget.
Based on currently identified funding, existing service levels and capital improvements are planned
through the first nine years of this TDP, with needs-based improvements being added to the tenth year.
All improvements included in the tenth year related to addressing the transit needs will require new
revenue sources.
Numerous assumptions were made to project public transportation costs and revenues for this TDP
planning timeframe of FY 2022 through FY 2031. The assumptions made for operating and capital costs
and revenues are based on a variety of factors, including NTD data, trend data, operating characteristics,
planning documents, the FDOT Work Program, the Collier MPO Transportation Improvement Program
(TIP) FY 2021 - 2025, staff correspondence, and the Collier County FY 2021 Adopted Budget. These
assumptions are summarized below.
Cost Assumptions
Operating
Numerous cost assumptions were made to forecast transit costs for 2022 through 2031. These
assumptions are based on a variety of factors, including service performance data from CAT and
information from other recent Florida TDPs. These assumptions are summarized as follows:
• Annual operating costs for fixed-route and paratransit services are based on the most recent
validated NTD data. These costs include the cost to operate and maintain existing services and
facilities, such as administrative buildings, maintenance facilities, and transit hubs.
• An annual inflation rate of 1.8% was used for all operating cost projections, based on the average
Consumer Price Index (CPI) historical data from 2009–2019.
• Annual operating costs for future service enhancements are based on the projected annual
service hours and cost per revenue hour of $82.32 for fixed-route service and $63.91 for
paratransit service (both in 2018$). The cost per hour was derived using historical and current
data.
• Implementing the new route alignments represents increased levels of service in improvements
such as Route 14, Route 19/28, and Route 23 with no additional costs.
• As ADA paratransit service is not required for express routes or MOD, it is assumed that any
express and MOD would not require complementary ADA paratransit services if implemented.
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Capital
Several assumptions were developed to project the costs for capital needs identified previously and are
summarized as follows:
• New vehicles planned to be purchased include those necessary to replace vehicles within the
existing fleet that have reached the end of their useful life and vehicles to implement the new
service.
• Vehicles are assumed to cost $495,000 for fixed-route bus and $71,217 for paratransit cutaway
vehicles, based on information provided by the CAT. Twenty-nine fixed-route vehicles and 58
paratransit vehicles will need to be purchased between 2022 and 2031.
• An annual growth rate of 1.8% was used for capital cost projections, based on average CPI
historical data from 2009 to 2019.
• A 20% spare ratio was factored into the vehicle replacement and expansion schedule.
• The useful life for motor bus replacement is assumed to be 12 years. The useful life for paratransit
vehicle replacement is assumed to be 7 years.
• The CAT FY 20/21 budget estimates 1% Enhancement Shelter Rehab to be $28,829. Bus shelter
expenses were assumed at the FY 2021 Collier County Government Requested Budget for the first
fiscal year but thereafter based on the cost to construct 10 shelters annually to be consistent with
the ADA Assessment Plan, with an annual inflation rate of 1.8%.
• Technology costs for Avail replacement, APCs, annunciators, onboard information media, and
farebox replace were obtained from the draft budget, “FY20 5307 and 5307 Cares POP Draft.”
Revenue Assumptions
Revenue assumptions for fixed-route service are based on information from several State and local
agencies. Assumptions for different revenue sources, including annual operating revenues from existing
federal, state, and local sources, are based on the FDOT Adopted Five-Year Work Program (FY 2021–2025),
the CAT FY 2019 TDP Annual Progress Report, and the Collier County Government FY 2021 Requested
Budget. The distribution of 10-year operating revenues included in the 10-year Cost Feasible Plan.
Local revenues for CAT are anticipated to increase at a moderate rate of 1.8% annually starting in 2023.
Under this plan, there are no new local revenue sources in the 10-year period.
• Federal Grants 5307 and 5311 for operating assistance from FY 2021–FY 2025 reflects FDOT
Adopted Work Program FY 2021–2015 for Collier County; an annual growth rate (1.8%) is applied
after FY 2021, to reflect 10-year average CPI increase to the revenue source.
• Federal and State grant 5305 funds for planning was based on the FDOT Adopted Work Program
FY 2021–2015 for Collier County.
• Projected FDOT Block Grant revenues for 2021–2025 were obtained from the FDOT Adopted
Work Program FY 2021–2015 for Collier County. A conservative annual growth rate of 1.8% was
used to increase these revenues and thereafter were based on a 10-year average CPI. Projected
fare revenues for existing services are based on FY 2019 YTD Route Statistics data provided by
CAT, with a conservative 1.8% annual growth rate applied.
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• Projected local contributions were obtained from the FDOT Adopted Work Program FY 2021–
2025 for Collier County. A conservative annual growth rate of 1.8% was used to increase revenues
and thereafter was based on a 10-year average CPI.
• Based on vehicle information provided by CAT staff, a total of $15.9 million in capital funds was
assumed in the 10-year plan to fund the existing fixed-route bus replacement program and $4.5
million for paratransit vehicles.
• New State Block Grant – The formula to allocate Block Grant funds is based on three components:
population of service area, ridership, and revenue miles. Block grant revenues are approximate
based on information provided by FDOT’s Public Transit Office. It is assumed these revenues will
increase when implementing new/expanded transit services, two years after the start of
new/expanded services.
• FTA Section 5307 – Revenues are based on federal formula funding criteria such as increased
ridership and passenger-miles. Funding levels are subject to change due to transit performance
relating to route revenue miles, passenger trips, and the performance of the whole system. For
expansion to existing routes and new services, it is assumed these revenues will increase and
would be realized two years from year of service expansion or new services.
• The detailed 10-year Cost Feasible Finance Plan is presented in Table 10-3. Table 10-3 includes all
services, facilities, and capital, existing and proposed, that is within the fiscal capacity of existing
revenue streams.
There are several projects identified through the TDP process that have no funding allocated for
implementation. Annually, the Transit Staff presents a list of those unfunded projects to the Metropolitan
Planning Organization (MPO) so that if funding is identified these projects can be considered for funding.
Table 6-1 shown below, is the updated list of unfunded transit priorities approved by the MPO Board on
May 14, 2021.
Additional revenue sources will be required to balance the funding needs with the costs of the
improvements. Actual revenue to fund the alternatives may be secured for these activities from any
individual or combination of local, state, and federal sources, private contributions, or innovative
financing techniques. When revenue is secured, staff can proceed with the implementation of any listed
service or improvement.
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Table 6-1
2021 Transit Priorities
Improvement Category Rank
Impleme
ntation
Year
Annual
Cost
3-Year
Operating
Cost
10-Year
Operating
Cost
Capital
Cost
Route 15 from 90 to
45 minutes
Increase
Frequency
1 2022 $163,238 $489,715 $1,632,384 $503,771
Route 11 from 30 to
20 minutes
Increase
Frequency
2 2022 $652,954 $1,958,861 $6,529,536 $503,771
Route 12 from 90 to
45 minutes
Increase
Frequency
3 2022 $282,947 $848,840 $2,829,466 $503,771
Administration/
Passenger Station
Roof Replacement
Transit Asset
Management
(TAM)
4 2022 $0 $0 $0 $357,000
Route 16 from 90 to
45 minutes
Increase
Frequency
5 2023 $156,105 $468,316 $1,561,054 $503,771
Route 14 from 60 to
30 minutes
Increase
Frequency
6 2023 $243,915 $731,744 $2,439,146 $512,698
Site SL-15 Creekside Park and Ride 7 2023 $0 $0 $0 $564,940
Beach Lot Vandbilt
Beach Rd
Park and Ride 8 2023 $0 $0 $0 $2,318,200
Route 17/18 from 90
to 45 minutes
Increase
Frequency
9 2023 $258,550 $775,649 $2,585,495 $503,771
Route 13 from 40 to
30 minutes
Increase
Frequency
10 2023 $83,712 $251,135 $837,115 $512,698
New Island Trolley New Service 11 2024 $551,082 $1,653,246 $5,510,821 $864,368
Study: Mobility on
Demand
Other
Improvements
12 2024 $0 $0 $0 $50,000
Study: Fares Other
Improvements
13 2024 $0 $0 $0 $50,000
Support Vehicle -
Truck
Transit Asset
Management
(TAM)
14 2024 $0 $0 $0 $30,000
New Bayshore
Shuttle
New Service 15 2025 $201,000 $602,999 $2,009,995 $531,029
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
16 2025 $0 $0 $0 $500,000
Fixed Route Bus -
Replacement
Transit Asset
Management
(TAM)
17 2025 $0 $0 $0 $500,000
Support Vehicle -
Replacement
Transit Asset
Management
(TAM)
18 2025 $0 $0 $0 $30,000
Support Vehicle -
Replacement
Transit Asset
Management
(TAM)
19 2025 $0 $0 $0 $30,000
Radio Rd Transfer
Station Lot
Park and Ride 20 2026 $0 $0 $0 $479,961
16.D.15.a
Packet Pg. 1974 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020 Annual Progress Report)
Collier Area Transit – Transit Development Minor Update 6-5 | Page
Improvement Category Rank
Impleme
ntation
Year
Annual
Cost
3-Year
Operating
Cost
10-Year
Operating
Cost
Capital
Cost
Beach Lot Pine Ridge
Rd
Park and Ride 21 2026 $0 $0 $0 $2,587,310
Immokalee Rd - Split
Route 27 creating
EW Route
Route Network
Modifications
22 2027 $189,885 $569,654 $1,898,846 $550,016
Collier Blvd - Split
Route 27 creating NS
Route
Route Network
Modifications
23 2027 $189,885 $569,654 $1,898,846 $550,016
New Route 19/28 -
Extend Hours to
10:00 PM
Service
Expansion
24 2027 $29,288 $87,863 $292,876 $0
Route 24 - Extend
Hours to 10:00 PM
Service
Expansion
25 2027 $30,298 $90,893 $302,976 $0
Goodlette Frank Rd -
Split Route 25
creating NS Route
Route Network
Modifications
26 2027 $183,805 $551,416 $1,838,052 $550,016
MOD – North Naples New Service 27 2029 $81,723 $245,169 $817,230 $81,961
New Autonomous
Circulator
New Service 28 2029 $52,411 $157,232 $524,105 $569,681
MOD – Marco Island New Service 29 2029 $108,912 $326,736 $1,089,119 $81,961
MOD – Golden Gate
Estates
New Service 30 2029 $163,446 $490,338 $1,634,460 $81,961
New Naples Pier
Electric Shuttle
New Service 31 2029 $82,213 $246,638 $822,125 $569,681
MOD – Naples New Service 32 2029 $193,889 $581,666 $1,938,887 $81,961
COSTS AND REVENUES SUMMARY
Table 6-2 provides a balanced status quo operating budget based on the best financial data available to
project future year costs and revenues. New funding would be required to realize any service or
improvement beyond maintaining the current level of service. Nevertheless, operating and capital costs
for the Needs Plan have been prepared in the event that additional funding is identified. The financials
for the Needs Plan is identified in Table 6-3.
16.D.15.a
Packet Pg. 1975 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020 Annual Progress Report)
Collier Area Transit – Transit Development Minor Update 6-6 | Page
Table 6-2 Cost Feasible Plan
16.D.15.a
Packet Pg. 1976 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020
Collier Area Transit – Transit Development Minor Update 6-7 | Page
16.D.15.a
Packet Pg. 1977 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020
Collier Area Transit – Transit Development Minor Update 6-8 | Page
Table 6-3 – 2022-2031 Unconstrained Plan
16.D.15.a
Packet Pg. 1978 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020
Collier Area Transit – Transit Development Minor Update 6-9 | Page
16.D.15.a
Packet Pg. 1979 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020
Collier Area Transit – Transit Development Minor Update 7-1 | Page
Fare FAREBOX RECOVERY REPORT box Recovery Report
ANNUAL FAREBOX RECOVERY RATIO REPORT – June 2020
COLLIER AREA TRANSIT
NAPLES, FLORIDA
Current Farebox Recovery Ratio
The farebox recovery ratio (FRR) for Collier Area Transit (CAT), the public transportation provider for
Collier County, was approximately 8 percent for the federal fiscal year (FFY) 2020. This is due to the
impacts of the pandemic, Collier Area Transit was fare-free from March until August, and the decrease of
ridership impacted fare revenue.
Prior Year Fare Studies and Changes
• In FY20, Collier County did not complete a Fare Study nor did the agency modify the fare structure.
At the completion for the Fare Study completed in FY18, the following scenario was approved in June
2018 for modifications to the Fixed-route and Paratransit fare structure and policies:
Fixed Route Fare Structure
Fare Category FY2018 Fare Approved
Full Fare Reduced Fare
One-way Fare $2.00 $1.00
Children 5 years of age & under Free Free
Transfer Free/90 min. Free/90 min.
Day Pass $3.00 $1.50
7-Day Pass NA NA
15-Day Pass $20.00 $10.00
30-Day Pass $40.00 $20.00
Marco Express One-way Fare $3.00 $1.50
Marco Express 30-Day Pass $70.00 $35.00
Paratransit Fare Structure
Fare Category FY2018 Fares Approved
Reduced ADA Fare $1.00
ADA Fare $3.00
TD Fare – At or Under Poverty Level $1.00
TD Fare – 101% to 150% of Poverty
Level
$3.00
TD Fare – +151% of Poverty Level $4.00
16.D.15.a
Packet Pg. 1980 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020 Annual Progress Report)
Collier Area Transit – Transit Development Minor Update 7-2 | Page
STRATEGIES THAT WILL AFFECT THE FAREBOX RECOVERY RATIO
The 2021-2030 Transit Development Plan (TDP) Major Update identified strategies that will be used to
maintain or increase the farebox recovery ratio, including the following:
• Continue planned program to replace the existing, outdated farebox equipment on all vehicles so
CAT’s fare structure can continue to include smartcard technology and mobile fare payment to
help enhance the fare collection process, minimize cash handling, and attract new patrons who
may be put off by transit because of the fare payment process.
• Monitor key performance measures for individual fixed routes.
• Ensure that transit serves major activity centers, potentially increasing the effectiveness of
service.
• Continue to transition Transportation Disadvantaged (TD) and ADA passengers to fixed-route
services to increase ridership.
• Increase ridership through enhanced marketing and community relations activities.
• Provide local employers with incentives for transit use.
• Evaluate the fare structure every three years.
• Monitor opportunities to secure additional funding to improve frequencies on existing routes and
attract new riders.
• Add additional buses and combine bi-directional routes to improve frequencies and improve the
customer experience and attract new riders.
• Minimize costs required to operate and administer transportation services.
• Conduct on-board surveys every five years to gather information on how to make services more
convenient and useful to patrons.
• Complete ongoing preventative maintenance activities and replace fareboxes as needed to
ensure the fare collection equipment is performing at optimum capacity.
16.D.15.a
Packet Pg. 1981 Attachment: TDP Annual Report - FY2020 Annual Progress Report Final Draft (16164 : TDP FY2020 Annual Progress Report)