TDC Minutes 05/29/2007 R
May 29,2007
MINUTES OF THE MEETING OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Naples, Florida, May 29, 2007
LET IT BE REMEMBERED, that the Collier County Tourist Development Council in
and for the County of Collier, having conducted business herein, met on this date at 9:00
a.ill. in REGULAR SESSION in Building "F" of the Government Complex, Naples,
Florida, with the following members present:
Chairman: Commissioner Jim Coletta
Vice-Chair: Glenn Tucker
Susan Becker
Murray H. Hendel
Clark Hill
Robert Miller
Rick Medwedeff
Ed (Ski) Olesky
John Sorey III
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Heidi Ashton, Assistant County Attorney
Kelly Green, Administrative Assistant
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Collier County: May 29, 2007
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May 29, 2007
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST OEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
May 29,2007,9 a.m.
Collier County Commission Chambers
* Requires TOe Action
1. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of Toe Minutes *
1. * Regular Meeting_~R.r_iL23/20_07
VI. New Business
1. FGCU Naples Campus Presentation
2. CQilstaLP:l.aJl0Jng II. Engineerin.9. WQ_r.k _Ord.er
3. HunmistOJ1.8r,__Moore Change Order t(LWQxk.or.de.r
4. VitD.derbJ!t. pi~r Feasibility Study
5. Connor Park ExpansiQn.A"~JY:$js
6. Clam Pass Park .E~pa.Jls_iQn
7. Te".Ye~.LCapital Plan - Fund 195 ~l1d__fY!:1d 1.63
8. CAC / PARAS Gr.aJlt.Appli_c;:~!:.iQOS
9. Tourism Department fY_O~Lt:l~J;[g.elJ!.e-"tew
10. MU~.!Lt!legia_Website Change Qrde.r
11. StrategJ~_Pt;1n.J)iscussion - "Increas~. N~rue.ilml 8r;1mt.Awilreo.e_s_5.of Area"
VII. Old Business
1. Coastal Zone M.a.o.~g~m..eJ'tt.e.LQje.ct Update
VIII. Staff Report Presentations
1. Section I
a. I(la_ge~_R~5.e~r.ctLReport - Walter .I(J~ge$
b. P~rjldi!!ji:e_Aqv.~r1:Jsing - Cedar Ham~s
http://www.colliergov.netlindex.aspx?page= 1834
5/22/2007
Collier County: May 29, 2007
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2. S~~_tion II
a. Director's Report - Jack Wert
b. Smith Travel Report - Jack Wert
c. Search Engine Report - Jack Wert
d. Web site Activity Report - Jack Wert
e. Sales Manager Report - Debi Debenedetto
f. P.R. Manager Report - JaNel! Modys
g. Film Coordinator Report - Maggie McCarty
h. Sports Marketing Report - Ralph Pryor
i. Phase V - Fulfillment &. Call Summary - Ginny DeMas
IX. Detilil~_~_S.tilJtReports
X. Announcements
XI. Audience Input &. Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - June 25, 2007 - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/index.aspx?page= 1834
5/22/2007
May 29, 2007
I. Call to Order
The meeting was called to order by Chairman Commissioner Jim Coletta at 9:04AM.
II. Pledl!:e of Allel!:iance
Pledge of Allegiance was recited. Councilman Tucker led the Pledge.
III. Roll Call
A quorum was established.
IV. Approval of Al!:enda
Changes:
. A request for reconsideration of the previous funding request was made by the Marco Island
Museum. Museum representatives would like to present new information
Mr. Tucker moved to add the Marco Island Museum Reconsideration Request to the Agenda
under "Old Business" as Item VII (2). Second by Chairman Coletta.
Mr. Hendel questioned whether allowing reconsideration would set a precedent for other
organizations that were not satisfied with the Committee's initial decision regarding funding.
Chairman Coletta clarified that the motion was only to place the entity on the Agenda for
further discussion.
Carried unanimously, 9-0.
Mr. Sorey moved to approve the Agenda as amended. Second by Mr. Tucker. Motion carried
unanimously 9-0.
V. Approval of TDC Minutes
Ms. Becker moved to approve the Minutes of the Regular Meeting for April 23, 2007. Second
by Mr. Handel.
Changes:
. Page 5, Item C: delete the dollar sign from $300,000, and correct the figure to 30,000.
. Page 7, Item F: change "approved as a" to "approvedfor a."
. Page 8, spelling error: change "monitory" to "monetary."
Chairman Coletta asked the motion maker and second if they were satisfied with the changes
and moved to approve the Minutes as amended. Carried unanimously, 9-0.
VI. New Business
(I) Presentation from Florida Gulf Coast University - John Guerra
A PowerPoint Presentation was made to the Committee by John Guerra, Director of
Continuing Education and the Renaissance Academy at Florida Gulf Coast University
concerning the proposed Naples Center. The new campus will be located on two acres
near the corner of Goodlette-Frank Road and U.S. 41. The building will be approximately
50,000 square feet and will house a 350 seat lecture/performance hall, an exhibition hall,
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May 29,2007
5 classrooms, 2 computer laboratories, 2 conference rooms, and an atrium/courtyard.
(2) Coastal Planning & Engineering Work Order - Gary McAlpin
Mr. McAlpin asked for approval of a Work Order for the First Annual Physical Beach
Monitoring and Survey.
. Beach areas will include Naples Park Shore, Vanderbilt Beach, and southern portions
of Naples beaches, and the area around Clam Pass Park.
. Required by FDEP permit
. The cost is capped at $148,000 and includes preparation of a report
. Will also include side scan survey of the near-shore park bottoms to determine the
location of its edge
. The scope of work has increased since the beaches have been re-nourished
Ms. Becker moved to accept this report and approve the Work Order. Second by Mr.
Sorey. Carried unanimously 9-0.
(3) Humiston & Moore Change Order #3 to Work Order - Gary McAlpin
. Applies to Marco South;
. To allow physical monitoring of the burrow area and conducting an underwater survey
. Required by FDEP permit
. The cost is capped at $8,830.00 and includes preparation of a report
Mr. Sorey moved to accept this report and approve the Work Order. Second by Mr. Hill.
Carried unanimously 9-0.
(4) Vanderbilt Beach Pier Feasibility Study - Gary McAlpin
. Purpose is to increase beach access for the public
. Fishing pier options: 1,000 feet long, or 500 feet long with ''I'' at end
. Vanderbilt Beach is the suggested proper site due to the proximate location of an existing
parking garage
. Population appears to be steadily expanding to the north of Naples
. Study will review preliminary designs, obtaining permits from DEP, cost estimates to
include upgrades to rest rooms at Vanderbilt Beach
. Study would take approximately 90 days to complete
. Study cost is capped at $29, 935 and includes preparation of a report
There was a discussion concerning the size of the proposed pier and potential funding.
Mr. McAlpin stated one potential source of funding is the 183 Fund from TDC. He also
stated an Attorney General's Opinion may be necessary as part of the process to confirm
funding sources.
Assistant Connty Attorney, Heidi Ashton, stated staff has proposed the pier could be
funded as a beach park facility in the Executive Summary. She stated this finding should be
included as part of the motion.
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May 29,2007
Mr. Olesky moved to approve the funds for the feasibility study to begin as soon as
possible. Second by Chairman Coletta.
Mr. McAlpin stated a coastal engineering firm would be involved because the project is
environmentally intensive.
Public Speaker: Joseph Bianco stated he is a member of the Board of Directors of the
Vanderbilt Beach Residents Association which represents 1,000 members. He further stated
the Association is very interested in this project and asked that they are kept informed of the
study results and costs.
Assistant County Attorney, Heidi Ashton, asked if the motion included the finding this is a
beach park facility. Mr. Olesky stated it did, and Chairman Coletta, as second, agreed.
Carried 7-2; Mr. Tucker and Mr. Medwedeff opposed.
(5) Connor Park Expansion Analysis - Gary McAlpin
. Recommendation is to examine feasibility of expanding parking on the north side of
Connor Park and to examine the availability of using a boat dock at Turkey Bay
. Boat dock would serve as a shuttle pick-up point to carry public to a proposed Back Bay
Pier at Barefoot Beach
. Study would also help determine just how many parking spots would be recommended
. Cost of study is capped at $15,000 and includes the preparation ofa report
. Funding would be subject to an Attorney General's Opinion to allow the use of Category
"A" - 183 Tax Funds for the study
. Results of the study would be brought back to the Committee and the BCC within sixty
days
Assistant County Attorney, Heidi Ashton, stated staff has proposed funding as beach park
facility, but the property in question is not adjacent to the beach. She stated since there is no
definition in the Statutes for a "beach park facility," an Attorney General's Opinion is to be
obtained.
Mr. McAlpin suggested proceeding with the study since one of the purposes is to recover the
19 parking spaces which were lost when the Vanderbilt Beach Inn was demolished. He
further stated that, by the time the study results are brought back to the Committee, the
Attorney General's Opinion should be completed. He stated if the Attorney General's
Opinion was negative, the study could be funded from a Parks and Recreation operating
account.
Mr. Sorey asked Ms. Ashton if a motion could be made that approved the study with funding
from the 183 Fund while waiting for the Attorney General's Opinion; if the Opinion was
negative, the funding would be supplemented by Parks and Recreation.
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May 29,2007
Assistant County Attorney, Heidi Ashton, responded the motion should include the finding
that it is a beach park facility.
Mr. Olesky moved to fund the study as explained by Mr. Sorey. Second by Mr. Sorey
Mr. McAlpin stated that Conner Park is considered a "passive" park which does provide
access to the beach and allows the public walk and jog. But he stated the approach was
conservative and that is why the Attorney General's Opinion was being sought.
Carried 7-2; Mr. Tucker and Mr. Medwedeff opposed.
(6) Clam Pass Park Expansion - Gary McAlpin
. Purpose is to fund the study to determine the feasibility of expanding Clam Pass Park
. Study is to examine the addition of a separate pavilion area to be located 500 feet south
of the existing facilities to provide water and restrooms
. The structure would be passive and provide shade; it would not have concessions
. During season, a tram service would bring visitors to the Park from the hotel and also to
the existing pavilion that provides concessions and rentals
. It may be possible to reuse an existing boardwalk; a field investigation will be conducted
. Study cost is capped at $20,000 and includes preparation of a report
Mr. McAlpin stated the Seagate Homeowners Association had been contacted and the
President of the Association reiterated their support. He further stated once the permitting
restrictions and costs are determined, they will fully explain the concept/study results to all
of the neighboring communities.
Mr. Sorey stated his concern about expanding this facility when the parking is already a
problem at this park. He further stated the City of Naples is opposed to the building ofa
parking garage at this facility.
Mr. McAlpin stated the existing tram service would feed the facility during season, holidays,
and other busy/peak times; there are no plans to build a parking garage as part of the scope of
this study.
Mr. Olesky moved to approve funding this study. Second by Ms. Becker.
Carried 7-2; Mr. Tucker and Mr. Medwedeff opposed.
(7) Ten Year Capital Plan -195 Fund and 183 Fund - Gary McAlpin
Mr. McAlpin stated a Ten Year Plan has routinely been prepared for the 195 Fund to
examine what is needed for the maintenance of the beaches and inlets.
. Renourishment projects for the main beaches have been completed over the past two
seasons.
. Wiggins Pass, Doctors Pass, Clam Pass, Caxambas Pass have been dredged. The Ten
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May 29,2007
Year Plan meets all of the anticipated revenue needs and provides for required set-asides
for the major beach re-nourishment
. A "Category D" Reserve has now been incorporated into the Plan for piers
. There is a positive cash flow on each one of the reserves
Mr. McAlpin further stated the 183 Fund is designated for beach park facilities and it is
the first year of a Ten Year Plan that this has been prepared for the 183 Fund
. The Clam Pass Parking Garage is included only as a "place holder" for 2015
. Potential joint venture for a parking garage at Cocohatchee location to increase access to
that faci 1 ity
Assistant County Attorney, Heidi Ashton, asked ifhe would seek recommendations for the
Attorney General's Opinion.
Mr. McAlpin stated in Category B, "Beach Park Facilities," he would seek the Attorney
General's Opinion for Items "4" (Barefoot Back Bay Pier), "6" (Conner Park Expansion),
"7" (Cocohatchee Pier Loading Facility) and "8" (Vanderbilt Aqua Parking Garage
Structure).
Mr. Olesky moved to accept and approve the Ten Year Plan. Second by Mr. Sorey who
amended the motion to add that the Attorney General's Opinion would be obtained for
Items 4,6, 7, and 8. Carried 8-1; Mr. Tucker opposed.
(8) Category "A" Grant Applications - Gary McAlpin
. Payoff of parking garage is $3,263,600 for 195 Fund
. Payoff of Vanderbilt Beach parking garage is $3,215,000 for 183 Fund
. The Executive Summary provided detailed descriptions of the application for each Fund
. Total for 195 Fund is $5,362,133
. Total for 183 Funs is $4,332,000
. Total for both Funds is $9,694,133
Mr. Sorey moved to accept and approve the grant applications. Second by Mr. Olesky.
Carried 7-2; Mr. Tucker and Mr. Medwedeff opposed.
(9) Tourism Department Fiscal Year 2008 Budget Review - Jack Wert
. 193 Fund - Non-County Owned Museums $ 686,000
. 194 Fund ~ Tourism Dept. Operating Expenses $1,600,400
. 184 Fund - Advertising and Promotion $4,234,800
. 196 Fund - Emergency Advertising $1,500,000
Mr. Sorey moved to accept and approve the Fiscal Year 2008 Budget. Second by Mr.
Olesky. Carried unanimously 9-0.
BREAK: 10:55 AM
RECONVENED: 11:10 AM
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May 29,2007
(10) Miles Media Change Order - Jack Wert
. Purpose to improve and enhance website
. Requesting $20,000 or 13.95% increase over current contract
. New contract will be $123,340.00
Mr. Olesky moved to approve the Change Order. Second by Ms. Becker.
Carried unanimously 9-0.
(11) Report on Strategic Plan: Fiscal Year 2007 - Jack Wert
. Brand: "Naples, Marco Island, Everglades - Paradise Coast"
. Has become one single destination
. No longer just promoting "place" but also promoting "experiences"
. Brand has been in effect for past three years
. Advertising reflects reaching the "upscale" market
. Golf, tennis, boating - physical activity/destination promotions
VII. Old Business
(1) Coastal Zone Management Project Update - Gary McAlpin
Mr. McAlpin stated the Clam Pass Beach Renourishment Project has been completed and
the beach has been widened by approximately 65 feet. He also stated construction of the
artificial reef has been completed with the placement of approximately 3,344 tons of
boulders, and that most of the major projects have been completed.
(2) Reconsideration of previous Marco Museum Funding Request - Jack Wert
Chairman Coletta stated the original request was tied to a $125,000 grant from the State
of Florida and the Museum was to obtain the State money before it could receive additional
funding from Fund 193.
Public Speaker: Bill Perdichizzi stated the State awarded the Fiscal Year 2007-2008
Grants. The State did not award any cultural grants.
Public Speaker: Betsy Perdichizzi stated the Museum Association has raised
approximately $400,000.
Mr. Sorey disclosed that he serves on the Board of the Friends of the Library, and
Mr. Tucker disclosed that he is a member of the Historical Society.
Chairman Coletta stated these were non-paid positions, but he asked the Assistant County
Attorney if there was a conflict of interest; the response was "no."
Chairman Coletta moved to remove the requirement that the Marco Island Museum obtain
a State grant before receiving funding from Fund 193. Second by Mr. Tucker.
Carried unanimously 9-0.
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May 29,2007
VIII. Staff Report Presentations
(1) Section 1
(a) Klages Research - Walter Klages
(b) Paradise Advertising - Cedar Hames
(2) Section II
(a) Director's Report - Jack Wert
(b) Smith Travel Report - Jack Wert
(c) Search Engine Report - Jack Wert
(d) Web site Activity Report - Jack Wert
(e) Sales Manager Report - Debi Debenedetto
(f) Public Relations Manager Report - JoNell Modys
(g) Film Coordinator Report - Maggie McCarty
(h) Sports Marketing Report - Ralph Pryor
(i) Phase V - Fulfillment and Call Summary - Ginny DeMas
IX. Detailed Staff Reports - None
X. Announcements
Assistant County Attorney, Heidi Ashton, introduced Matthew Williams, an intern with the
County Attorney's Office.
XI. Audience Input & Discussion - None
XII. Council Discussion - None
XIII. Next Meetinl! Date/Location
June 25, 2007, at 9:00 AM, Collier County Government Center, Administration Bldg. F,
3'd Floor, 3301 Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by the
order of the Chair at 12:17 p.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Commissioner Jim Coletta, Chairman
These Minutes were approved by the Board/Committee Chair on
as presented , or as amended
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