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Agenda 06/08/2021 Item # 5C (US Open Pickleball Championship Report)06/08/2021 COLLIER COUNTY Board of County Commissioners Item Number: 5.C Item Summary: US Open Pickleball Championship Report Meeting Date: 06/08/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/01/2021 8:57 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/01/2021 8:57 AM Approved By: Review: Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 06/01/2021 11:26 AM Tourism Kelly Green Stage 1 Review Completed 06/01/2021 2:10 PM Tourism Jack Wert Director Review Completed 06/01/2021 2:12 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 06/01/2021 2:45 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 06/01/2021 2:55 PM Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 06/01/2021 2:58 PM Budget and Management Office Ed Finn Additional Reviewer Completed 06/01/2021 4:44 PM County Manager's Office John Mullins Level 4 County Manager Review Completed 06/01/2021 4:47 PM Board of County Commissioners Geoffrey Willig Meeting Pending 06/08/2021 9:00 AM 5.C Packet Pg. 22 ©2020 US Open Pickleball Championships 05/24/21 TDC MEETING 2021 US OPEN RECAP 5.C.1 Packet Pg. 23 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) THE SPORT 5.C.1 Packet Pg. 24 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) *2018 SFIA Topline Participation Report *2020 SFIA Topline Participation Report 3.3 3.5 3.9* 4.5* 2 1 0 3 4 5 2018 2019 2020 2021MILLIONSParticipation 5.C.1 Packet Pg. 25 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) THE 2021 RECAP 5.C.1 Packet Pg. 26 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) •Wi-Fi Improvements •Power Improvements •Updated Bathrooms (Thanks Kevin!) •Installed water filler stations •New Shade Structure •Astro turf Spirit Promotions Updates •New side wind screen •Re-surfaced Championship Court 20Pa2rkU1pdates 5.C.1 Packet Pg. 27 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) •April –Naples,Florida •The Biggest Pickleball Party in the world •2100+participants •Over 100 Pro Players competed for $70,000 in prize money •Over 24,000+spectators visited throughout the 8-day event •24 vendors filled the Ve ndor Village •Social Media:usopenpickleball.com Facebook /Tw itter / Instagram 20Ev2entS1ummary 5.C.1 Packet Pg. 28 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 29 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 30 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 31 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 32 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) *2020 Cancelled due to COVID-19 2016 2017 2018 2019 2021* Players 850 1200 1900 2100 2100 States Represented 36 42 47 48 48 Spectators 6,000+8,000+9,000+17,000+24,000+ MINTO US Open Pickleball Championships Participation Recap 5.C.1 Packet Pg. 33 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) Kiwanis/Christmas in July Parking •Averaged cars parked per day: •To tal cars parked for the week: •Average people in each car: •To tal Visitors = 1,500 12,000 2 24,000 •*Includes Party in the Park •To tal Donation:$30,000 5.C.1 Packet Pg. 34 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) SURVEY STATISICS 5.C.1 Packet Pg. 35 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 14 Players Referees/Sponsors Volunteers Spectators (n=923)(n=222)(n=24)(n=57) Naples 74%80%75%74% Bonita Springs 7%8%4%11% Ft.Myers 5%1%0%2% Marco Island 5%6%8%5% Estero 3%2%4%4% Cape Coral 1%0%8%2% Punta Gorda 1%1%0%0% Ave Marie 1%0%0%4% Other 4%2%12%0% Day trip,no overnight ---12% 2021 City/Town Stayed What city/town did you stay in while at the US Open? 5.C.1 Packet Pg. 36 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 15Wheredidyoustaywhileattheevent? 28% 14% 31% 25% 3% 2021 Where did you stay? My own home Family/Friend's home Hot el Rental (Air bnb/VRBO) RV Park TOTAL N=1,226 5.C.1 Packet Pg. 37 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 16Howmanynightsdidyoustay? 2021 Nights stayed TOTAL (n=773) Av erage Stay:6 days 9% 21% 30% 40% 1-2 3-4 5-6 More than 7 nights TOTAL 5.C.1 Packet Pg. 38 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 12%7%13% 2% Players n=922 Ref/Volunteers n=221 Sponsors n=23 Spectators n=64 16%9% 43% 27% Players n=922 Ref/Volunteers n=221 Sponsors n=23 Spectators n=64 50%43% 30% 64% Players n=922 Ref/Volunteers n=221 Sponsors n=23 Spectators n=64 22% 42% 13%8% Player n=922 R ef /Volunteer n=221 Sponsor n=23 Spect at or n=64 17HowmanypeoplecamewithyoutotheUSOpen? 2021 Came with you Came by Myself 2-3 in my Pa rty 4-5 in my Party 6 or more in my Party 5.C.1 Packet Pg. 39 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 18Whatother activities did you enjoy during your stay? 2021 Activities during stay Players Referees/Sponsors Volunteers Spectators (n=1,503)(n=319)(n=43)(n=94) Dine out 42%38%44%36% Beach 20%19%19%15% Shopping 16%12%16%18% Sightseeing 9%8%12%5% Boat tours 3%2%2%2% Botanical Gardens 3%4%2%7% Golf 2%6%2%7% Fishing 1%3%0%1% None 3%6%0%5% Other 2%2%2%2% 5.C.1 Packet Pg. 40 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) Where did they stay? •Total Players 2200 •Total nights staying in the area:9776 •Average stay:4.5 •Hotel 679 (31%) •Friends/Family 438 (20%) •Personal Home 570 (26%) •Air B&B or VRBO 460 (21%) •RV Park 43 (2%) 5.C.1 Packet Pg. 41 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 2021 Room Nights PLAYERS ONLY Registered Players 2200 Assume 2 per room 2 Average Room night stay for players 1100 Average stay for event 6 Total Nights Stayed 6600 Stay wi th friends or home 50% Total Room Nights Minimum Stayed 3300 *Does NOT include Spectators,Ve ndors,Sponsors,Vo lunteers,Referees 5.C.1 Packet Pg. 42 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 21 2021 OVERALL SATISFACTION 15% 4% 82% 16% 4% 80% 2% 13% 85% Very/Somewhat Satisfied Neither Satisfied nor Dissatisfied Very/Somewhat Dissatisfied Total Players Re ferees/ Volunteer s Sponsors Spectators 13% 4% 83% 6%2% 92% Overall,as a [type], how satisfied were you with this event? N=1,235 N=924 N=223 N=24 N=64 5.C.1 Packet Pg. 43 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 22 How likely is it that you would recommend the US Open to a family member,friend or colleague?(1=Extremely Unlikely,10=Extremely Likely) 9.4 8.8 Ve ry Likely = 10 Ve ry Unlikely =0 8.5 9.5 2021 Likelihood to recommend to Family,Friends or Colleagues 5.C.1 Packet Pg. 44 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) ©2020 US Open Pickleball Championships MEDIA REACH 5.C.1 Packet Pg. 45 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) •First time pickleball was broadcasted LIVE on national TV (CBSSN)with a potential 50MM subscribers tuning in to watch •CBSSN re-broadcasted a minimum of four additional times (3 matches per show) and a total of 12 additional hours •Naples,Marco Island, Everglades commercial played on LIVE TV and Mixed Doubles tape delayed broadcast •Naples, Marco Island,Everglades advertising billboard appeared on each broadcast for a total of 15 times 2021 Television 5.C.1 Packet Pg. 46 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) •Pickleball Channel live streamed every day from 2:00 –7:00 throughout the entire week for a total of 30 LIVE hours •Ye ar-round coverage on the Pickleball Channel replaying featured matches •Naples, Marco Island, Everglades commercial played on LIVE STREAMING a total of 44 times •Naples, Marco Island, Everglades billboard played on LIVE STREAMING a total of 63 times •3.4MM impressions on Yo u Tu be •Over 100K unique views on Facebook Live Streaming alone during the event 2021 Live Streaming 5.C.1 Packet Pg. 47 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 48 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 49 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) •We lcome Center NEW BATHROOMS NEW SHOWERS •Resurface 3.5 courts •Update power outlets •Asphalt soccer field to permanent parking.Park needs this parking throughout the season 2022 5.C.1 Packet Pg. 50 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) 5.C.1 Packet Pg. 51 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report) ©2020 US Open Pickleball Championships THANK YOU! Questions?Email terri@usopenpickleball.com &chris@usopenpickleball.com 5.C.1 Packet Pg. 52 Attachment: USOpen_TDC Recap 2021 tdc 5-24-2021 (16112 : US Open Pickleball Championship Report)