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TDC Minutes 04/23/2007 R April 23, 2007 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, April 23, 2007 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Jim Coletta Susan Becker Murray H. Hendel (excused) Clark Hill Robert Miller Rick Medwedeff Ed (Ski) Olesky John Sorey III (via telephone) Glenn Tucker ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant ColJier County: April 23, 2007 April 23, 2007 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 April 23, 2007, 9 a.m. Collier County Commission Chambers * Requires TOe Action I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TOe Minutes * 1. * RegJ!lar M,,!:'til1g MjJLch 26,~Q07 VI. New Business 1. ~a.co 5oJ!th Chang" Onl". to Work Or(l". 2. Co~_sta_l Planning &~ogineerJ.I1g W()rkOrder 3. FY Q1LCategofV "8" 5Jtonsorship Grant Req~<O)st a. United Arts Council of Collier County 4. FY O!U;ategQry "C" N_on-Countv_ Own,,!! Museum Grant Requests a. Naples Botanical Garden b. Holocaust Museum of SW Florida c. Conservancy of South West Florida d. Naples Art Association dba The vonLiebig Art Center e. Friends of Rookery Bay f. Marco Island Historical Society, Inc. g. Naples Zoo, Inc. S. Strat~-9jc PIi1!lJ)Jscus_sio_n - "Competitively Position Area V5. Other Destinations" VII. Old Business 1. C.~C!s.tal ZQ.n_g..MarH:lg.e.ment.~J:Qject JJ..Qdate 2. Quart~tly-_Fim;U1Qal ReyL~:w 3. ChiJdren'$.M!!seuro_.9f Napl~_$.Grant_.Update VIII. Staff Report Presentations http://www.colliergov.net/index.aspx?page= 1811 Page I of2 4117/2007 Collier County: April 23, 2007 Page 2 of2 1. SectionJ a. Paradise Advertising - Cedar Hames 2. Secti91l n a. Director's Report - Jack Wert b. Smith Travel Report - Jack Wert c. Search Engine Report - Jack Wert d. Website Activity Report - Jack Wert e. Sales Manager Report - Debi Debenedetto f. P.R. Manager Report - JoN ell Modys g. Film Coordillator Report - Maggie McCarty h. Sports Marketing Report - Ralph Pryor i. Phase V - Fulfillment & Call Summary - Ginny DeMas IX. P"tililedSJaff R!:'P_9rts X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Locatioll - May 29, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment http://www.coIliergov.net/index.aspx?page=1811 4/1 7/2007 April 23, 2007 I. Call to Order The meeting was called to order by Chairman Commissioner Jim Coletta at 9:05 a.m. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. Mr. Hill moved to find that there are extraordinary measures that would warrant Mr. Sorey's participation by telephone. Second by Mr. Olesky. Motion carried unanimously 7-0. IV. Changes and Approval of Agenda Mr. Tucker moved to approve the agenda. Second by Ms. Becker. Carried unanimously 7-0. V. Approval ofTDC Minutes 1. Regular Meeting March 26, 2007 Ms. Becker moved to approve the minutes for March 26, 2007. Second by Mr. Tucker. Motion carried unanimously 7-0. VI. New Business 1. Marco South Change Order to Work Order Gary McAlpin reviewed Executive Summary "Recommend approval of Change Order No.2 to Work Order HM-FT-3902-06-03 and future change orders that are necessary for the completion of this project, under Contract 06- 3902 with Humiston & Moore Engineers for additional changes to complete the Marco South post construction report due to the beach grading modification ($2,8000.00) and permit modification for beach grading ($6,240.00) for a time and materials basis for a total additional budget of $9,040.00 (Project 905001)" (see attachments). Mr. Tucker moved to approve "Change Order No.2 to Work Order HM- FT -3902-06-03 and future change orders that are necessary for the completion of this project, under Contract 06-3902 with Humiston & Moore Engineers for additional changes to complete the Marco South 2 April 23, 2007 post construction report due to the beach grading modification ($2,8000.00) and permit modification for beach grading ($6,240.00) for a time and materials basis for a total additional budget of $9,040.00 (Project 905001)". Second by Mr. Hill. Motion carried unanimously 7-0. 2. Coastal Planning & Engineering Work Order Gary McAlpin reviewed Executive Summary "Recommend approval of Work Order CPE-FT-3902-07-04 under Contract 06-3902 with Coastal Planning & Engineering for scope of services to provide engineering support for Beach Renourishment/Small Sand Source Desk Top Study for time and Material not to exceed $4,500.00" (see attachments). Mr. Sorey joined the meeting at 9: 14 a.m. via telephone. Mr. McAlpin noted that a sand source dive is done for major beach renourishment; this project is within a mile of the shore, a smaller project. Mr. Sorey moved to approve "Work Order CPE-FT-3902-07-04 under Contract 06-3902 with Coastal Planning & Engineering for scope of services to provide engineering support for Beach RenourishmentlSmall Sand Source Desk Top Study for time and Material not to exceed $4,500.00". Second by Mr. Hill. Mr. McAlpin mentioned that he will return to the Committee with the results of the project. Motion carried unanimously 8-0. 3. FY 08 Category "B" Sponsorship Grant Request a. United Arts Council of Collier County Jack Wert reviewed Executive Summary "Review and Recommend approval of category B, Sponsorship Grant Application for FY 08 totaling $21,500" (see attachments). The grants are reviewed by a Committee made up of members from each of the three categories: Hotel, Attractions and Cultural. Ms. Becker moved to approve "Category B, Sponsorship Grant Application for FY 08 totaling $21,500". Second by Mr. Hill. Motion carried unanimously 8-0. 4. FY 08 Category "C" Non-County Owned Museum Grant Requests 3 April 23, 2007 Jack Wert noted that Category "C" Grants are divided into two categories: Non-County Owned Museums and County Owned Museums. Non-County Owned Museums has $677,400 in available funds. a. Naples Botanical Garden Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments). Mr. Tucker brought out that the encouragement from last year was that the Naples Botanical Gardens receive funds to get set up so that they can function on their own. Public Speakers: Brian Holley, Executive Director presented that the Brazilian Garden should be up by 2010. Naples has the second largest population of Brazilians outside of Brazil. Jack Wert added that $126,000 of funding went to Naples Botanical Garden last year. Ms. Becker noted that the Naples Botanical Garden brings in numerous tourists to the area. Mr. Tucker moved to award Naples Botanical Garden $80,000. Second by Commissioner Coletta. Mr. Holley added that their membership and funding has been increasing. Their total operating budget is $2, I 00,000.00. Motion failed 2-6 with Mr. Tucker and Commissioner Coletta in favor of the motion. Mr. Olesky moved to fund Naples Botanical Garden in the amount of $110,000. Second by Mr. Tucker. Motion carried unanimously 8-0 b. Holocaust Museum of SW Florida Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments). The funds are requested for a boxcar exhibit. Public Speakers: 4 April 23, 2007 Alice Edson Grady announced that they became non-profit in 200 I. There will be an agreement with the Naples Depot. The train car should arrive on May 16th where it will go for refurbishment. The attraction is slated to open in 2008. Mr. Medwedeff moved to allot $100,000 of funding for promotion of the boxcar. Second by Ms. Becker. Motion carried 7-1 with Mr. Tucker opposed. c. Conservancy of Southwest Florida Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments) noting that they had 17,000 in visitation the past year which has been dropping. He suggested that funding go toward marketing, not building new attractions. Public Speakers: Rob Moher, Vice President of Marketing and Development for the Conservancy of Southwest Florida mentioned that they have a long range plan regarding visitation numbers for around $300,000. Steve Carbol, Environmental Education Manager for the Conservancy of Southwest Florida would like to focus on education on water use. Commissioner Coletta expressed concerns with the low number of visitors they are having. Ms. Becker moved to fund the marketing plan at $74,000. The motion was not considered due to a lack of second. Mr. Tucker moved to recommend funding in the amount of $32,000. Second by Mr. Hill. Motion carried 6-2 with Mr. Olesky and Ms. Becker opposed. Mr. Sorey clarified that the $32,000 is for marketing. d. Naples Art Association dba The vonLiebig Art Center Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments). $37,500 5 April 23, 2007 was funded to this organization last year. They had 21,800 out of town visitors this past year. Public Speakers: Taylor C. Wells, Executive Director of the vonLiebig Art Center, mentioned that the reason for the request was to continue to attract people to Collier County Shows bring in tourists, artists and their guests. The web site is being engineered to be more interactive. Ms. Becker supported that visitors plan their vacations around the art show. Mr. Sorey moved to approve $50,000 for The vonLiebig Art Center. Second by Ms. Becker. Motion carried unanimously 7-1 with Commissioner Coletta opposed. e. Friends of Rookery Bay Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments). Heidi Ashton reported that under the County Ordinance this entity is not eligible for (Category C) funds because they are owned by the State. The Ordinance could be amended for accommodation. Mr. Sorey suggested that they come back to look at funding through Category "B" funds. Public Speakers: Renee Wilson, Friends of Rookery Bay was in favor of any opportunity to broaden their marketing efforts. Commissioner Coletta moved to approve $25,000 in funding for Friends of Rookery Bay. Second by Ms. Becker. Motion carried 7-1 with Mr. Sorey opposed. Mr. Sorey stated that he was opposed because of the Ordinance restriction and requested that the Ordinance be modified to accept the fund distribution. Mr. Olesky moved to have the funds come out of Category "B" funds for Friends of Rookery Bay. Second by Ms. Becker. Motion carried unanimously 8-0. 6 April 23, 2007 f. Marco Island Historical Society, Inc. Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments). $125,000 would be offered as a challenge grant if the museum is approved as a Florida Cultural Facilities Grant in the amount of $125,000 or more. Ms. Becker moved to forward $125,000 to the Marco Island Historical Society, Inc. Second by Mr. Tucker. Public Speakers: Lee Lindberg, President of the Marco Island Historical Society, Inc. reviewed the history of Marco Island. They would like to build a Museum to get the artifacts found on Marco Island back on the Island. A public person mentioned that the Marco Island Historical Society is the only organization that gave the Tourist Development Council funds ($10,000). They have a plan to build a complete cultural center on the Island. The requested $250,000 would allow the building to go up in 2008. The City of Marco Island has given assurances that they will expedite any requested permits. Six hotels on Marco Island, The Smithsonian Institution, and Clubs and Organizations have written letters of support. Mr. Sorey brought out that there is time for this organization to make a second grant. The motion carried unanimously 8-0. The meeting recessed at 10:37 a.m. reconvening at 10:52 a.m. g. Naples Zoo, Inc. Jack Wert reviewed Executive Summary "Review and Recommend approval of Category C, Non-County Owned & Operated Museum Grant Applications for FY 08 totaling $672,000" (see attachments). Ms. Ashton reported that the Board of County Commissioners and the Tourist Development Council can find this organization as a Museum as defined by other organizations. Mr. Wert brought out that the Naples Zoo brings in 160,000 out of area tourists a year. 7 April 23, 2007 Public Speakers: David Tetzlaff, Naples Zoo Executive Director would like to bring in a Black Bear which is now part of the Master Plan. The Zoo generates their own operating costs. Their attendance is growing and 74% of their attendees are from outside of the County. They expect to generate 23,000 room nights in 2008. Once the funds are in place it will take about a year to get things up and running. Mr. Sorey disclosed that he sits on the Naples Zoo Board. Ms. Ashton replied that since he does not receive any monitory benefit he can participate and vote. Mr. Sorey moved to appropriate $121,000 since it is tourist driven and there are sufficient resources in funding. Second by Mr. Medwedeff. Commissioner Coletta suggested that fewer funds will probably be given next time and that they focus on bringing in tourists for the off season. Motion carried unanimously 8-0. Mr. Sorey recommended having a workshop to bring in applicants to inform them of the importance ofrecording attendance and the direction the Tourist Development Council is looking for. 5. Strategic Plan Discussion - "Competitively Position Area vs. Other Destinations" Mr. Wert gave a power point presentation (see attachment). Ms. Becker suggested including information on the cultural and historical district, arts and museums. Mr. Sorey suggested that the swirl logo looks similar to a hurricane instead of a sun. Mr. Wert replied that only local persons see the logo as a hurricane. Mr. Medwedeff believes that adventure in diversity within Collier County highlights the unique position over other Counties. Ms. Becker offered to work with the Southwest Florida Concierge Association to further the cause. Mr. Hill left the meeting at II :31 a.m. 8 April 23, 2007 VII. Old Business 1. Coastal Zone Management Project Update Gary McAlpin reviewed Executive Summary "Project Updates" (see attachment). Clam Pass had not been renourished for years 6 years so it required a bit more sand then presumed. Plantings have gone in. 2. Quarterly Financial Review Mr. Wert reviewed the "FY 07 Budget Report by Fund - 2nd Quarter (Cumulative)" (see attachment). 3. Children's Museum of Naples Grant Update Mr. Wert reviewed a letter received from the Children's' Museum of Naples (see attachment). VIII. Staff Reports 1. Section I a. Paradise Advertising - Cedar Hames Passed over until the end. 2. Section II a. Director's Report - Jack Wert Mr. Wert gave a power point presentation (see attachments). He mentioned that good reports are coming in from hotels on projected summer tourism. b. Smith Travel Report - Jack Wert Mr. Wert reported that statistics on weekdays versus weekend visitation is only available on a weekly basis and will cost about $2,700. c. Search Engine Report - Jack Wert Mr. Wert gave a power point presentation (see attachments). d. Website Activity Report - Jack Wert See attachments. 9 April 23, 2007 e. Sales Manager Report - Debi Debenedetto Nicole Haschack gave a power point presentation (see attachments). f. P.R. Manager Report - JoNell Modys See attachments. g. Film Coordinator Report - Maggie McCarty See attachments. h. Sports Marketing Report - Ralph Pryor Ralph Pryor gave a power point presentation (see attachments). They now have a student intern that will be starting work on May 8th i. Phase V - Fulfillment & Call Summary - Ginny DeMas Ginny DeMas gave a power point presentation (see attachments). 1. Section a. Paradise Advertising - Cedar Hames Clint Arlington gave a power point presentation (see attachments). IX. Detailed Staff Reports None X. Annonncements It was noted that the next meeting is May 29th XI. Audience Input & Discussion None XII. Council Discussion Ms. Becker recommended withdrawing the sea-do clip in light of the bad publicity. Discussion ensued on the advantages and disadvantages on doing so. 10 April 23, 2007 Ms. Becker requested reconsideration in the future. XIII. Next Meeting Date/Location - May 29, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami, Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 12:10 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Jim Coletta These Minutes approved by the Board/Committee on as presented or as amended _ II