Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
TDC Agenda 02/22/2021
COLLIER COUNTY Tourist Development Council AGENDA February 22, 2021 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Jared Grifoni Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. February 2021 Collier County Tourist Development Council Page 2 Printed 2/17/2021 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. January 25, 2021 TDC Meeting Minutes 5. Presentations A. FBUNC 2020 Recap Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Update on Collier County Beaches B. Recommendation to approve a Collier County Tourist Development Council Grant Application for Beach Park Facilities at Barefoot Beach in the amount of $49,000 and to make the finding that the expenditures promote tourism. C. Alligator Alley Baseball Event 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports February 2021 Collier County Tourist Development Council Page 3 Printed 2/17/2021 A. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - March 22, 2021 14. Adjournment 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: January 25, 2021 TDC Meeting Minutes Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/08/2021 11:40 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/08/2021 11:40 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 02/08/2021 11:41 AM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/08/2021 11:48 AM Tourism Jack Wert Director Completed 02/08/2021 11:49 AM Corporate Business Operations Sean Callahan Executive Director Completed 02/11/2021 10:14 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2021 11:21 AM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 4.B.1 Packet Pg. 4 January 25, 2021 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 25, 2021 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis (Excused) Vice Chairman: Clark Hill Susan Becker Kathleen Brock (via Zoom) Ed (Ski) Olesky Amanda Cox Michael McCabe Nancy Kerns Jared Grifoni (via Zoom) ALSO PRESENT: Jack Wert, Tourism Director Paul Beirnes, Deputy Director of Tourism Andy Miller, Principal Project Manager Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Buzzy Ford, Digital and Social Media Coordinator 4.B.1.a Packet Pg. 5 Attachment: January 25 (14961 : January 25, 2021 TDC Meeting Minutes) January 25, 2021 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. The meeting was a hybrid meeting held in the Board room and via Zoom. 1. Call to Order – Commissioner Solis Vice Chairman Hill called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum was established. Ms. Becker moved to allow Mr. Grifoni and Ms. Brock to participate in the meeting via Zoom due to an extraordinary circumstance. Second by Ms. Kerns. Carried unanimously 6 – 0. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Ms. Becker moved to approve the Agenda subject to adding Item 7.E – Election of Vice Chairman. Second by Ms. Kerns. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting November 23, 2020 Ms. Becker moved to approve the minutes of the November 23, 2020 meeting subject to correcting the spelling of Mr. Beirnes name under Item 1. Second by Ms. Kerns. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division None 7. New Business A. Recommendation to approve Agreement No. 21CO1 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and support for Collier County Beach Renourishment and Inlet Management Projects. Mr. Miller presented the above referenced Executive Summary. Mr. Olesky moved to recommend the Board of County Commissioners Agreement No. 21CO1 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal 4.B.1.a Packet Pg. 6 Attachment: January 25 (14961 : January 25, 2021 TDC Meeting Minutes) January 25, 2021 3 Systems Beach Management Funding Assistance Program for funding reimbursement and support for Collier County Beach Renourishment and Inlet Management Projects. Second by Ms. Kerns. Carried unanimously 8 – 0. B. Recommendation to approve Amendment No. 1 to Agreement 20CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. Mr. Miller presented the above referenced Executive Summary. Ms. Becker moved to recommend the Board of County Commissioners approve Amendment No. 1 to Agreement 20CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass and finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8 – 0. C. Recommendation to approve a Work Order under Contract #18-7432-CZ to provide engineering services for Collier Creek Final Permitting, Design, and Construction Services for time and material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC. and make a finding that this expenditure promotes tourism. Mr. Miller presented the above referenced Executive Summary. Ms. Becker moved to recommend the Board of County Commissioners approve a Work Order under Contract #18-7432-CZ to provide engineering services for Collier Creek Final Permitting, Design, and Construction Services for time and material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC and finds the expenditure promotes tourism. Second by Ms. Cox. Carried unanimously 8 – 0. D. Recommendation to approve Amendment No. 1 to Agreement 20CO2 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for South Marco Island Beach Nourishment and make a finding that this item promotes tourism. Mr. Miller presented the above referenced Executive Summary. Ms. Kerns moved to recommend the Board of County Commissioners approve Amendment No. 1 to Agreement 20CO2 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for South Marco Island Beach Nourishment and finds the item promotes tourism. Second by Mr. McCabe. Carried unanimously 8 – 0. During Council discussion the following was noted: • The annual survey of the beaches is under way and the information will be utilized to determine the projects necessary to maintain the beaches in 2021 and any required adjustments to the 10-year plan. • Proposed Coastal Zone Management projects require a recommendation from the Coastal Advisory Committee and Tourist Development Council followed by approval by the Board of County Commissioners before they are undertaken. • This year’s renourishment for the Naples and Vanderbilt beaches is slated for November of 2021 initiating at monument R61 and moving southerly. 4.B.1.a Packet Pg. 7 Attachment: January 25 (14961 : January 25, 2021 TDC Meeting Minutes) January 25, 2021 4 E. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming March 2021 Sports Tourism Event up to $7,500 and make a finding that thi s expenditure promote tourism. Mr. Wert presented the above referenced Executive Summary noting: • The funding is for a boys and girls USA BMX racing event for ages 2 to 70 years old. • This first-time event is scheduled for March 6-7, 2021 at the Golden Gate Community BMX Track. • The funds will be used for assistance with the facility rental and operating expenses up to a maximum amount of $6,000. Additionally, Parks and Recreation payments for overtime up to a maximum amount of $1,500. The Council recommended staff, in reports going forward, utilize revenue and economic data from prior years if the event was cancelled in 2020. Ms. Becker moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming March 2021 Sports Tourism Event up to $7,500.00 and finds the expenditure promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. F. Election of Vice Chairman Ms. Becker moved to appoint Clark Hill as Vice Chairman of the Tourist Development Council. Second by Ms. Kerns. Carried unanimously 8 – 0. 8. Old Business A. Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for the First Quarter of Fiscal Year 2021 Mr. Wert presented the above referenced Executive Summary for information purposes noting: • At this point, Tourist Tax Collections are down 12 percent year over year however the 2021 budget was projected for a 24 percent decrease based on the ongoing pandemic. • Group sales and international travel continues to be heavily impacted by the pandemic. • The funded accounts dedicated for use include: ➢ 184 – TDC Tourism Promotions ➢ 185 - TDC Engineering ➢ 198 - Museums ➢ 194 - TDC Administration and Operations ➢ 195 – TDC Beach Renourishment ➢ 183 – TDC Beach Park Facilities ➢ 758 – TDC Capital Projects (i.e. Sports Complex) ➢ 193 – TDC Non-County Owned Museums ➢ 196 – TDC Promotions Reserve. 9. Council Member Discussion Ms. Becker recognized the positive benefits of the ongoing program to display various artists work in the Board room. Mr. Hill expressed concern on the state of the tourism industry with tax collection revenues being lower and indications international travel and group sales demand will not return in the near future. He recommends utilizing the emergency funds for promotions to ensure the destination maintains an adequate presence in the marketplace. 4.B.1.a Packet Pg. 8 Attachment: January 25 (14961 : January 25, 2021 TDC Meeting Minutes) January 25, 2021 5 Mr. Wert reported there is approximately $1.5M of funds available for use at this point in time. Funds in the account were utilized for emergency advertising up until December of 2020. Mr. Hill moved to recommend the Board of County Commissioners approve the immediate use of $1,500,000.00 of emergency promotion funds as directed by staff for tourism promotions to lessen the negative impact of tourist tax collections. Second by Mr. McCabe. During Council Discussion, the following was noted: • Consideration may want to be given to utilizing $750,000 of the available funds and retain the remaining balance at this point in time. • Staff is investigating the potential for funds granted under the CARES Act (Coronavirus Response and Relief Supplemental Appropriations) to be utilized for expenses incurred during the pandemic. Mr. Hill amended the motion to recommend the Board of County Commissioners approve the immediate use of $1,000,000.00 of emergency promotion funds as directed by staff for tourism promotions to lessen the negative impact of tourist tax collections and to utilize any eligible CARES Act funds to reimburse accounts. Second by Mr. McCabe. During Council Discussion, the following was noted: • Maintaining a heavy presence in the marketplace is critical for a recovery as US citizens are looking for domestic alternatives for vacations and the potential return of international visitors in the Fall of 2021. • The campaign for the emergency advertising is already in place and the same message would continue to be utilized (“Only Paradise Will Do”). • Use of the funds will require approval by the Board of County Commissioners. Motion carried unanimously 8 – 0. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media - Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Anne Wittine The Council requested staff to: 1. Provide data on the relationship of business levels and the Phase III re-opening of business in the State. 2. Ensure the current messaging stresses the County’s is open for business utilizing safety measures and promote the availability of outdoor activities. B. Paradise Advertising – Jennifer Adams, Cyndy Murrieta and Buzzy Ford. Mr. Wert reported: • The Convention and Visitor’s Bureau received 3 Flagler Awards from Visit Florida in 2020 - one gold (Social Media Marketing category) two silver (Out of Home and Radio Advertising categories). 4.B.1.a Packet Pg. 9 Attachment: January 25 (14961 : January 25, 2021 TDC Meeting Minutes) January 25, 2021 6 • Recent staff changes include hiring of Lisa Chamberlain replacing Debi Benedetto who retired and the search is underway to fill JoNell Modys vacated position. C. Lou Hammond Group – Jack Wert D. Collier County Tourist Tax Collections – Jack Wert E. Miles Partners – Website Activity – Jack Wert F. Digital & Social Media - Buzzy Ford, Jennifer Adams and Cyndy Murrieta G. County Museums – Amanda Townsend 11.Tourism Staff Reports Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers)are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – February 22, 2021 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:32 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on _________________ as presented ________ or as amended ___________. 4.B.1.a Packet Pg. 10 Attachment: January 25 (14961 : January 25, 2021 TDC Meeting Minutes) 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: FBUNC 2020 Recap Presentation Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/05/2021 8:54 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/05/2021 8:54 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/05/2021 11:25 AM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/05/2021 12:50 PM Tourism Jack Wert Director Completed 02/05/2021 4:49 PM Corporate Business Operations Sean Callahan Executive Director Completed 02/11/2021 10:14 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2021 11:21 AM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 5.A Packet Pg. 11 A WORLD-CLASS ORGANIZATION UNIFIYING THE STUDENT-ATHLETE THROUGH GRASSROOTS FOOTBALL EVENTS 5.A.1 Packet Pg. 12 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) WHAT WE’LL REVIEW •Event Overview •How FBU promoted Collier County •How the CVB & Beasley promoted the FBUNC •How FBU promoted & discussed the CVB & FBUNC on Social Media •How FBU highlighted the CVB on-site during the FBUNC (Regionals & Championship Week) •Event Results & Surveys 5.A.1 Packet Pg. 13 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) PROMOTIONAL ASSETS WHAT WE’LL REVIEW •Website Integration •Email Blasts •Flyers & Graphics •FBU Huddle & Selection Show •FBUNC Event Packet •NBC 5.A.1 Packet Pg. 14 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) WEBSITE INTEGRATION Overview •FBUNC Web Page •FBU Futures Showcase Web Page •FBU Freshman All-American Bowl Web Page •All logos/pages include hyperlink to Paradise Coast Web Page 225,868 PAGE VIEWS 5.A.1 Packet Pg. 15 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) EMAIL BLASTS Overview •Full Database E-Blast with #PathToNaples and Paradise Coast Sports Complex Mention (81 Total) 5.A.1 Packet Pg. 16 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) FLYERS & GRAPHICS Overview •Logo Inclusion and/or “Path To Naples” mention in promotional flyers & graphics 5.A.1 Packet Pg. 17 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) FBU HUDDLE & SELECTION SHOW Overview •Mention & Logo Inclusion in FBU Huddle Broadcast on Facebook/YouTube Live •Heavy brand integration within 2020 FBU National Championship Selection Show 5.A.1 Packet Pg. 18 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) FBUNC TEAM PACKET 5.A.1 Packet Pg. 19 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) NBC Overview •Two (2) commercials during All-American Bowl on NBC Declaration Day Broadcast on 1/2/21 5.A.1 Packet Pg. 20 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CVB INTEGRATION WHAT WE’LL REVIEW •CVB Social Media •Beasley Campaign 5.A.1 Packet Pg. 21 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) Pa ra dise Coast CVB Social Media Support Fo r FBUNC 5.A.1 Packet Pg. 22 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) 5.A.1 Packet Pg. 23 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) 5.A.1 Packet Pg. 24 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) FBU National Championship Pa ra dise Coast CVB Social Media Support Campaign 5.A.1 Packet Pg. 25 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) Campaign Overview •Facebook Newsfeed •Facebook Marketplace •Instagram Newsfeed and Story •Audience Extension Campaign Target Naples (+25 mi), 25-54, Families interested in sports, football 5.A.1 Packet Pg. 26 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) To ta l Campaign Metrics 5.A.1 Packet Pg. 27 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) SOCIAL MEDIA WHAT WE’LL REVIEW •Promotional •Regional Round •Championship Week •Social Media Results 5.A.1 Packet Pg. 28 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) PROMOTIONAL –YOUTUBE 5.A.1 Packet Pg. 29 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) PROMOTIONAL –FACEBOOK 5.A.1 Packet Pg. 30 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) PROMOTIONAL –INSTAGRAM 5.A.1 Packet Pg. 31 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) PROMOTIONAL –TWITTER 5.A.1 Packet Pg. 32 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) REGIONAL ROUND –FACEBOOK 5.A.1 Packet Pg. 33 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) REGIONAL ROUND –INSTAGRAM 5.A.1 Packet Pg. 34 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) REGIONAL ROUND –TWITTER 5.A.1 Packet Pg. 35 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CHAMPIONSHIP WEEK –YOUTUBE 8TH GRADE LIVESTREAM LINK 7TH GRADE LIVESTREAM LINK 6TH GRADE LIVESTREAM LINK FRESHMAN LIVESTREAM LINK 5.A.1 Packet Pg. 36 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CHAMPIONSHIP WEEK –FACEBOOK 5.A.1 Packet Pg. 37 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CHAMPIONSHIP WEEK –INSTAGRAM 5.A.1 Packet Pg. 38 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CHAMPIONSHIP WEEK –TWITTER 5.A.1 Packet Pg. 39 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CHAMPIONSHIP WEEK –TIKTOK 5.A.1 Packet Pg. 40 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) 3.6M Impressions 1.39M Impressions 1.05M Impressions 1.22M Impressions 950K Impressions 427K Impressions 503K Impressions 21K Impressions 4.9M Impressions 3.01M Impressions 1.87M Impressions 1.1M Impressions 583K Impressions 502K Impressions 3.1M Impressions 13.6M Total Impressions 5.A.1 Packet Pg. 41 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) REGIONAL ROUND WHAT WE’LL REVIEW •Results & Execution •On-Site Activation 5.A.1 Packet Pg. 42 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) RESULTS & EXECUTION Central Region –Indianapolis, Indiana •Location:Franklin Central High School •Teams:Chesapeake, Indiana, Kentucky, Milwaukee •Winners:Kentucky (6th, 7th & 8th Grade) Texas Region –Dallas, TX •Location:Prestonwood Christian Academy •Teams:Austin, Dallas, Houston, South Central Texas •Winners:Dallas (6th & 7th) | Houston (8th) Atlantic Region –Charlotte, North Carolina •Location:Mallard Creek High School •Teams:Carolina, Maryland, Richmond, South Carolina •Winners:Maryland (6th & 7th) | Richmond (8th) Southeast Region –Atlanta, GA •Location:Buford Youth Sports Complex •Teams:GFL, GMSAA, Mississippi, South Georgia •Winners:GMSAA (6th & 7th) | GFL (7th & 8th) 5.A.1 Packet Pg. 43 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) ON-SITE ACTIVATION –JERSEYS 5.A.1 Packet Pg. 44 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) ON-SITE ACTIVATION –SIGNAGE 5.A.1 Packet Pg. 45 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) CHAMPIONSHIP WEEK WHAT WE’LL REVIEW •On-Site Activation •Hotel Summary •Testimonials 5.A.1 Packet Pg. 46 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) HIGHLIGHT VIDEOS 5.A.1 Packet Pg. 47 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) HOTEL SUMMARY SUMMARY •3,816 Room Nights •+700 Rooms Not Through Team Inn •$485,786.46 Revenue •818 Room Night Increase vs. 2019 •22% Hotel Occupancy Increase 5.A.1 Packet Pg. 48 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) TESTIMONIALS I hope this gets to the right person: Dear FBU, I would like to thank you, your staff and your Florida Gulf Coast Trainers that were staffed during this year's tourney. Not only was your tournament as advertised, the professional nature of the event was impressive. I had a chance to see my son compete and see how he fared against the best, he performed valiantly yet, couldn't stay on the field. Your FGCU trainers were invaluable in evaluation and comforting other dinged up players besides my son Quinn. I learned a lot about myself and shared a week in a different part of the country which was amazing. We never won a game on the field but won a huge battle in the game of life. Thanks for the Southern Hospitality and a well run event. -Michael Spanier (parent) FBU Northern Washington 6th grade. We all agreed that you all are super well- organized. This helped us so much, and made the it all-the-more enjoyable. Students learned tons. They learned about shooting fast action. They learned about football (none had much of an idea, except for what I taught them in about 15 minutes). They said they’d like to learn more, and that they saw how people really love the game. As I use this as a teaching tool, I will gladly take any suggestions you have, so that I may help my students work toward future careers in multimedia. Take care and thank you for thinking of my students at Lorenzo Walker Technical College. -Rick Ponton 5.A.1 Packet Pg. 49 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) FBUNC EVENT SURVEY WHAT WE’LL REVIEW •Travel & Lodging •How, What & Again •The Top 5 5.A.1 Packet Pg. 50 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) TRAVEL & LODGING 5.A.1 Packet Pg. 51 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) HOW, WHAT & AGAIN 88% Likely to visit Naples, FL again 91% Likely to Attend Another Event at PCSC 56% Visited the “Cove” 86% Likely to do FBUNC in 2021 55% Attended Freshman Bowl 5.A.1 Packet Pg. 52 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) THE TOP 5 Top 5 Food Trucks Taco Truck BBQ Truck Burger Stand Ice Cream The Food Mart Top 5 Things about Complex Scenery Field Conditions Cleanliness Easy To Navigate Stadium Worst 5 Things about Complex Lack of Seating / Shade No Elevated Stands Merchandise Location Bees Construction Top 5 Visited Restaurants Pinchers Chili’s Pelican Larry’s Cheesecake Factory Fast Food Top 5 Activities The Beach Watch Other Games Shopping/Mall Naples Pier / Naples Zoo Airboat Rides 5.A.1 Packet Pg. 53 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) A WORLD-CLASS ORGANIZATION UNIFIYING THE STUDENT-ATHLETE THROUGH GRASSROOTS FOOTBALL EVENTS 5.A.1 Packet Pg. 54 Attachment: 2020 FBUNC Recap_FINAL_2.4.21 (14954 : FBUNC 2020 Recap Presentation) 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Item Summary: Update on Collier County Beaches Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/11/2021 1:05 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/11/2021 1:05 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 02/11/2021 1:06 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/11/2021 1:12 PM Tourism Jack Wert Director Completed 02/11/2021 5:16 PM Corporate Business Operations Sean Callahan Executive Director Completed 02/11/2021 10:15 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2021 11:20 AM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 7.A Packet Pg. 55 Collier County Beaches 7.A.1 Packet Pg. 56 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Collier County Beach Visitors Barefoot Beach Access Barefoot Beach Preserve Clam Pass Connor Marco South Access N. Gulfshore Tigertail Beach Vanderbilt Beach 7.A.1 Packet Pg. 57 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) 0 5 10 15 20 25 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Barefoot Beach Access 0 3 7 3 8 7 0 3 1 0 0 1 0 Barefoot Beach Preserve 0 0 4 0 14 11 0 3 0 0 0 0 0 Clam Pass 0 0 5 5 10 7 0 0 0 0 0 2 0 Conner 0 0 0 0 1 0 0 1 0 0 0 0 0 Marco South Access 7 15 10 23 18 16 0 17 22 19 17 5 11 N. Gulfshore 0 0 5 5 6 11 0 9 9 4 6 7 2 Tigertail Beach 0 0 5 2 4 1 0 0 3 0 2 3 0 Vanderbilt Beach 0 0 5 5 11 8 0 2 3 0 0 2 0 Days at Capacity Each Month 7.A.1 Packet Pg. 58 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual Available Grand Total-Fd Pg/CI 6,738,500.00 12,762,301.27 1,387,517.09 273,706.17 11,101,078.01 33496 FDOT STSD Beach CI 93,929.39 5,430.58 4,210.08 -92,708.89 80141 Rem Vand Beach Acc 80242 Barefoot Beach ADA 285,729.39 25,713.10 250.00 259,766.29 80330 Barefoot Bch Bwalk 240,548.55 11,631.95 228,916.60 80332 Clam Pass Restroom 8,755.08 8,755.08 80333 ClamPass Brdwlk Re 976,805.87 31,791.15 945,014.72 80334 ClamPass Trim Mang 38,805.00 38,805.00 80344 Bareft Boardwlk Re 286,311.80 26,759.80 259,552.00 80347 N Gulf Shore Acoes 80348 Tigertail Park Imp 597,187.47 17,672.93 579,514.54 80349 Vand Repair Shwr/F 80369 8th Ave Beach Impr 80372 T-2 Beach Parkg So 81,510.00 81,510.00 80387 Barefoot Bch Prkg 350,000.00 41,166.00 308,834.00 80388 Tigertail Bch Play 200,000.00 184,958.43 15,041.57 80389 Clam Pass Parking 80390 ClamP Concess AC U 100,000.00 100,000.00 80391 Vand Bch Boardwlk 334,815.75 7,923.25 4,007.50 322,885.00 80396 Barefoot Ranger St 100,000.00 100,000.00 88038 Tigertail Beach Ba 304,241.70 8,313.00 295,928.70 88045 Parking Meters 250,000.00 162,825.90 87,174.10 88046 CP Boardwalk Repla 1,187,020.57 854,575.92 273,658.75 58,785.90 99183 Fund 183 Res/Xfers 6,738,500.00 7,326,640.70 7,326,640.70 7.A.1 Packet Pg. 59 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –Collier County Beach most recently visited. 9 4 16 13 6 4 42 0 5 10 15 20 25 30 35 40 45 Barefoot Beach Preserve Bluebill Beach/ Conner Park Clam Pass Beach North Gulfshore South Marco Beach Access Tigertail Beach Vanderbilt Beach 7.A.1 Packet Pg. 60 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –How did you get to the beach? 1 1 2 91 0 1 0 10 20 30 40 50 60 70 80 90 100 Beach Trolley/ CAT bus Bicycle Boat Personal Vehicle Ride-Share (Lyft, Uber, Taxi) Walk 7.A.1 Packet Pg. 61 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –Physical Condition of the Beach 1 2 15 42 35 0 5 10 15 20 25 30 35 40 45 Terrible Poor Average Good Excellent 7.A.1 Packet Pg. 62 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –Cleanliness of the restrooms 3 13 18 38 10 0 5 10 15 20 25 30 35 40 Terrible Poor Average Good Excellent 7.A.1 Packet Pg. 63 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey -Quality of amenities 1 6 32 38 13 0 5 10 15 20 25 30 35 40 Terrible Poor Average Good Excellent 7.A.1 Packet Pg. 64 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –Do you have a beach parking pass? 6 1 83 0 10 20 30 40 50 60 70 80 90 No Unsure Yes 7.A.1 Packet Pg. 65 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –How was your experience with the “pay to park” parking meters? 1 1 1 2 1 0 0.5 1 1.5 2 2.5 Extremely Dissatisfied Somewhat Dissatisfied Neurtral Somewhat Satisfied Extremely Satisfied 7.A.1 Packet Pg. 66 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) Survey –Please rate your overall parking experience 7 7 11 26 36 0 5 10 15 20 25 30 35 40 Extremely Dissatisfied Somewhat Dissatisfied Neurtral Somewhat Satisfied Extremely Satisfied 7.A.1 Packet Pg. 67 Attachment: Collier County Beaches (15046 : Update on Collier County Beaches) 02/22/2021 EXECUTIVE SUMMARY Recommendation to approve a Collier County Tourist Development Council Grant Application for Beach Park Facilities at Barefoot Beach in the amount of $49,000 and to make the finding that the expenditures promote tourism. OBJECTIVE: To obtain Collier County Tourist Development Council Beach Park Facilities grant funding for $49,000 related to the Barefoot Beach Boardwalk and Pavilions Project. CONSIDERATIONS: Collier County Parks and Recreation is requesting additional funding through a reduction of the budget of another approved project to address an anticipated funding shortfall. A Collier County Tourist Development Council Beach Park Facilities grant application for this project is attached. The project scope includes boardwalk design and construction as well as outfitting each of the five pavilions with picnic tables at the Barefoot Beach access point on 5901 Bonita Beach Road. Upon submission of the project for permitting, additional engineering scope requirements were identified . Stanley Consulting was issued a purchase order for $53,316 to address the following engineering elements: • Prepare, apply for, and obtain a Coastal Construction Setback Line (CCSL) Permit • Prepare the Dune Restoration Plans • Prepare the Tortoise Management Plan • Conduct a Vegetation Inventory survey • Conduct a Gopher Tortoise Borrow Location surveys • Post-construction services The current approved project budget is $280,000 with $93,267.45 expended or encumbered to date leaving an available balance of $186,732.55. Completion of the project is anticipated to cost $235,732.55 which leaves a funding deficit of $49,000. The construction is anticipated to begin March 15, and completion is estimated to be May 15, 2021. FISCAL IMPACT: Funding for the subject project is provided in Tourist Development Council (TDC) Beach Park Facilities Fund (183) under Barefoot Beach Boardwalk and Pavilion Replacement Project No. 80330. To accommodate the total anticipated project cost a budget amendment increasing project funding by $49,000 is required. Accordingly, a budget amendment moving funds from Fund (183) Project No. 80396 (Barefoot Beach Ranger Station) into Project No. 80330 (Barefoot Beach Boardwalk) is required. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a Collier County Tourist Development Council Grant Application for the Barefoot Beach Boardwalk project in the amount of $49,000 and makes the finding that the expenditures promote tourism. Prepared by: Michael D. Cherbini, Project Manager, Parks and Recreation Division 7.B Packet Pg. 68 02/22/2021 ATTACHMENT(S) 1. TDC Grant Application - Barefoot Beach Access Boardwalks and Pavilions (DOCX) 7.B Packet Pg. 69 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 15073 Item Summary: Recommendation to approve a Collier County Tourist Development Council Grant Application for Beach Park Facilities at Barefoot Beach in the amount of $49,000 and to make the finding that the expenditures promote tourism. Meeting Date: 02/22/2021 Prepared by: Title: Operations Analyst – Parks & Recreation Name: Matthew Catoe 02/16/2021 8:13 AM Submitted by: Title: Division Director - Parks & Recreation – Parks & Recreation Name: Barry Williams 02/16/2021 8:13 AM Approved By: Review: Public Services Department Melissa Hennig Additional Reviewer Completed 02/16/2021 8:22 AM Tourism Jennifer Leslie Tourism Division Completed 02/16/2021 9:33 AM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/16/2021 3:40 PM Parks & Recreation Barry Williams Additional Reviewer Completed 02/16/2021 5:24 PM Tourism Jack Wert Director Completed 02/16/2021 5:43 PM Corporate Business Operations Sean Callahan Executive Director Completed 02/17/2021 9:01 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/17/2021 12:34 PM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 7.B Packet Pg. 70 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Design, Engineering, and Construction Services for Barefoot Beach Access 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Division North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Barry Williams, Director 15000 Livingston Road Naples, FL 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Division 4. Details of Project-Description and Location: The project scope includes boardwalk design and construction, pavilion repair, as well as outfitting each of the five pavilions with picnic tables at the Barefoot Beach access point on 5901 Bonita Beach Road. 5. Estimated project start date: March 15, 2021 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested : $49,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) 7.B.1 Packet Pg. 71 Attachment: TDC Grant Application - Barefoot Beach Access Boardwalks and Pavilions (15073 : Barefoot Beach Boardwalk and Pavilions P a g e | 2 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Design and Permitting Services for Barefoot Beach Ranger Station PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $49,000 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $49,000 PROJECT EXPENSES: Engineering Services $49,000 TDC Tigertail Beach User/Site Enhancements Funds Available $280,000 Additional TDC Funds requested $329,000 MILESTONES: Obtain TDC approval for additional TDC Funds February 2021 Obtain BCC approval February 2021 Issue PO/NTP construction March 2021 Project completion May 2021 7.B.1 Packet Pg. 72 Attachment: TDC Grant Application - Barefoot Beach Access Boardwalks and Pavilions (15073 : Barefoot Beach Boardwalk and Pavilions 02/22/2021 EXECUTIVE SUMMARY Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming April 2021 Sports Tourism Event up to $7,750 and make a finding that this expenditure promote tourism. OBJECTIVE: To support the hosting costs for sporting event in April 2021 with a goal to attract participants and spectators to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in April 2021. The Tourism Division Sports Marketing Team has attracted this event to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay in advance. The Tourism Division proposes to reimburse the event organizer for facility rental costs and operating expenses based on the proposed rental cost from the facility and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars per room night. Funding for these sports events are subject to TDC recommendation and Board approval. Alligator Alley Challenge is scheduled for April 9-11, 2021 for the 9th year at North Collier Regional Park, Veterans Park and Golden Gate Community Park. This is a youth boys baseball tournament 8-14 years of age. The event is projected to attract 800 athletes and to generate 350 room nights in the County, direct visitor spending of $231,170 and TDT revenue of $2,625. The expenses to be paid for the 2021 event will be assistance with facility rental, and operating expenses up to a maximum amount of $5,250 in addition to Parks and Recreation overtime up to a maximum amount of $2,500, paid directly to the Parks and Recreation division. Year Projected April 2021 April 2020 April 2019 Direct Spending $231,170 Cancelled Covid- 19 169,151 TDT Revenue $2,625 $2,019 Room Nights 350 319 (average room rate $129) Acquisition Cost $15 (350 x $15= $5,250 $15 FISCAL IMPACT: Funding of up to $7,750 for the April 2021 event is included in the BCC approved FY 21 Tourism Division budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote 7.C Packet Pg. 73 02/22/2021 for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of Tourist Development Tax Promotion Funds to support the upcoming April 2021 Sports Tourism Event up to $7,750 and make a finding that this expenditure promotes tourism. Prepared by Nikki King, Sports Marketing Manager Attachments: Event Assistance Application for the April 2021 event ATTACHMENT(S) 1. Alligator Alley April 2021 Application (PDF) 7.C Packet Pg. 74 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 15089 Item Summary: Alligator Alley Baseball Event Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/17/2021 8:27 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/17/2021 8:27 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 02/17/2021 8:27 AM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/17/2021 8:31 AM Tourism Jack Wert Director Completed 02/17/2021 8:32 AM Corporate Business Operations Sean Callahan Executive Director Completed 02/17/2021 8:58 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/17/2021 12:34 PM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 7.C Packet Pg. 75 7.C.1 Packet Pg. 76 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 77 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 78 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 79 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 80 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 81 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 82 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 83 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 84 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 7.C.1 Packet Pg. 85 Attachment: Alligator Alley April 2021 Application (15089 : Alligator Alley Baseball Event) 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Report Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/16/2021 3:35 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/16/2021 3:35 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 02/16/2021 3:35 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/16/2021 3:38 PM Tourism Jack Wert Director Completed 02/16/2021 3:55 PM Corporate Business Operations Sean Callahan Executive Director Completed 02/17/2021 8:55 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/17/2021 12:34 PM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 10.A Packet Pg. 86 Marketing Partner Reports February 2021 TDC 10.A.1 Packet Pg. 87 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Collier County Tourism Research Presented by: Research Data Services, Inc. February 2021 January 2021 Presented to: The Collier County Tourist Development Council 10.A.1 Packet Pg. 88 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 3 Economic Indicators 10.A.1 Packet Pg. 89 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,400 29,000 27,400 26,400 26,200 26,100 27,800 30,300 31,000 2019 31,700 32,400 32,400 31,700 30,100 28,400 27,600 27,300 27,100 28,600 31,100 31,700 2020 31,400 31,800 31,700 19,900 20,700 22,800 22,700 23,700 24,900 26,600 28,300 30,000 18,000 22,000 26,000 30,000 34,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (April 2018 through December 2019 employment projections revised as of March 16, 2020 reporting.) 10.A.1 Packet Pg. 90 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 5 Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2016 918,929 989,845 1,269,961 900,594 606,833 492,413 484,074 431,729 391,844 550,316 727,634 840,501 2017 892,905 946,079 1,252,124 1,032,783 629,321 528,383 530,428 481,185 327,466 581,317 767,064 873,494 2018 965,981 1,053,817 1,379,728 939,957 668,665 546,159 561,039 501,023 418,256 569,553 810,283 958,717 2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818 2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 417,305 500,468 648,011 0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 RSW Total Passenger TrafficCY 2016: 8.60 million (+2.8%) CY 2017: 8.84 million (+2.8%) CY 2018: 9.37 million (+6.0%) CY 2019: 10.23 million (+9.1%) CY 2020: 5.98 million (-41.5%) Southwest Florida International Airport (RSW) Passenger Traffic 10.A.1 Packet Pg. 91 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 6 Airport Comparison RSW NAA *PGD SRQ TPA PIE MCO FLL MIA TSA Mar.-41.9%-5.3%-31.4%-22.6%-46.5%-38.0%-47.5%-47.1%-46.1%-51.7% Apr.-95.2%-49.8%-93.0%-94.7%-95.8%-97.2%-96.4%-96.8%-96.6%-95.3% May -80.3%-23.8%-48.3%-75.2%-87.9%-60.7%-91.5%-92.5%-93.2%-90.4% Jun.-59.5%+5.7%-30.3%-64.2%-73.3%-38.0%-79.5%-80.0%-83.4%-81.1% Jul.-55.1%-7.9%-37.7%-57.6%-68.3%-44.2%-73.6%-70.1%-79.2%-73.9% Aug.-56.1%-18.1%-38.3%-57.1%-67.0%-44.5%-72.8%-70.1%-77.3%-71.0% Sep.-44.5%-20.0%-6.5%-47.2%-60.5%-36.6%-63.5%-60.0%-72.5%-67.7% Oct.-34.7%-20.9%-10.8%-30.8%-55.4%-30.5%-61.6%-53.0%-65.8%-64.4% Nov.-42.9%-16.2%-26.7%-41.8%-52.9%-38.4%-56.7%-54.7%-57.5%-62.9% Dec.-39.9%-1.0%-35.2%-47.8%-55.2%-38.7%---50.4%-55.0%-62.4% CY 2020 -41.5%-13.2%-27.7%-37.1%-54.5%-39.1%---55.1%-59.6%-- March –December 2020 * Total Operations Change in Total Passengers Compared to Same Month Last Year 10.A.1 Packet Pg. 92 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 7 Tracking Analytics Collier Visitor Metrics 10.A.1 Packet Pg. 93 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 8 Collier Historical Visitation Tracking 50,000 100,000 150,000 200,000 250,000 Estimated Number of Overnight Commercial Lodging VisitorsRolling 3 Month Average Rolling 12 Month Average 10.A.1 Packet Pg. 94 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 9 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Out-of-State Previous Year Florida Current Year Out-of-State Current Year Florida Previous Year Number of Visitors: Florida vs. Out-of-State Phase 1 Reopening: May 4, 2020 Phase 2 Reopening: June 5, 2020 Phase 3 Reopening: September 25, 2020 10.A.1 Packet Pg. 95 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 10 January 2021 Collier Visitor Profile 10.A.1 Packet Pg. 96 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 11 Visitation/Economic Impacts of Tourism Collier January 2021 Visitors 2021 166,000 2020 204,000 Room Nights 2021 191,500 2020 261,100 Economic Impact 2021 $175,744,200 2020 $216,348,900 January %∆ -26.7 %∆ -18.6 %∆ -18.8 10.A.1 Packet Pg. 97 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 12 Visitor Origins January 2021 # of Visitors 2020 # of Visitors 2021 ∆ % Florida 63,036 76,526 +21.4 Southeast 13,056 14,110 +8.1 Northeast 57,324 38,678 -32.5 Midwest 33,864 29,880 -11.8 Canada *3,264 0 -100.0 Europe *24,072 0 -100.0 Other 9,384 6,806 -27.5 Total 204,000 166,000 -18.6 * January 2021’s Canadian and European visitation was too small to measure. 10.A.1 Packet Pg. 98 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 13 Licensed Transient Lodging Units Licensed Transient Lodging Units 2020 2021 ∆% Hotel 6,017 6,267 +4.2 Motel 2,013 2,013 0.0 Apartment/Vacation Rental 2,636 2,865 +8.7 Total Licensed Lodging Units 10,666 11,145 +4.5 Collier January 2021 * Source: Florida Department of Business and Professional Regulation (DBPR). Last updated October 1, 2020. 10.A.1 Packet Pg. 99 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 14 Occupancy/Room Rates Collier January 2021 Occupancy 81.0%57.2%-29.4 ADR $267.45 $264.43 -1.1 RevPAR $216.63 $151.25 -30.2 2020 2021 % ∆ 10.A.1 Packet Pg. 100 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 15 RDS Occupancy/ADR Collier January 2021 * Please note that 52.8% of properties responding provided usable midweek/weekend breakout data this month. Midweek Weekend 2020 2021 2020 2021 Occupancy 78.0%53.5%85.0%62.2% ADR $258.37 $245.71 $276.51 $297.00 10.A.1 Packet Pg. 101 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 16 Collier Lodging Experiences Some 67.9% report that forward reservations are down (January 2021: 89.1%);17.9% say they are up (January 2021: 6.8%) Reported Reservation Timing: December January February 2 days or less forward:21.7%17.3%23.4% 3 to 7 days in advance:30.4%25.9%40.0% 8 to 30 days in advance:47.8%29.7%26.6% 30+ days in advance:N/A 27.3%10.0% Lodging managers report significant increases in bookings from the Northeast and Midwest. Surveys Completed from February 1 –12, 2021 10.A.1 Packet Pg. 102 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 17 Collier Lodging Experiences “Transient demand is significantly ahead of same time last year, but hard to judge based on past trends, with little to no group base. Seeing little to no rate resistance.” “It appears that the public is gravitating toward April to come back. Very early yet, so this could change.” “Booking window is 13 days out compared to 59 last year.” “Unfortunate that Collier lost the Dimitri Cup soccer event to Bradenton/Sarasota and I hope the new sports management company is doing everything possible with assistance from CVB sports marketing to earn this business back for 2022.” “We are hearing that travel is starting to resume for businesses.” “February is the best month since February 2020.” Surveys Completed from February 1 –12, 2021 10.A.1 Packet Pg. 103 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 18 Collier Comp Set December 2020 Occupancy ADR RevPAR 2020 % ∆2020 % ∆2020 % ∆ Naples MSA 51.0%-23.6 $257.79 -4.3 $131.53 -26.9 Naples Upscale 54.7%-27.0 $380.12 +4.8 $208.08 -23.5 Miami-Hialeah 48.8%-37.6 $187.01 -26.1 $91.19 -53.9 Florida Keys 64.9%-10.3 $315.47 -4.3 $204.61 -14.2 Ft. Myers 52.4%-22.9 $147.20 -5.9 $77.09 -27.4 Sarasota-Bradenton 50.3%-25.5 $125.57 -12.0 $63.16 -34.4 Clearwater 48.7%-25.6 $120.73 -11.7 $58.76 -34.3 St. Petersburg 48.5%-20.1 $122.95 -14.3 $59.69 -31.6 Palm Beach County 50.7%-33.4 $184.00 -14.0 $93.34 -42.7 Ft. Lauderdale 55.1%-29.6 $112.26 -28.1 $61.89 -49.4 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 104 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 19 Collier Comp Set –Occupancy (%) December 2020 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆19-20 Grp % ∆19-20 Total Naples MSA 46.8%-3.1 4.1%-77.7 51.0% Miami-Hialeah 44.4%-30.4 1.6%-84.7 48.8% Florida Keys 61.4%-7.0 3.1%-47.2 64.9% Ft. Myers 45.6%-10.6 3.7%-65.1 52.4% Sarasota-Bradenton 46.3%+2.9 3.1%-85.5 50.3% Clearwater 46.0%-13.8 2.3%-80.5 48.7% St. Petersburg 42.3%-11.0 5.1%-57.7 48.5% Palm Beach County 43.1%-21.1 6.4%-63.3 50.7% Ft. Lauderdale 50.6%-18.5 2.0%-82.5 55.1% 10.A.1 Packet Pg. 105 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 20 Collier Comp Set –ADR ($) December 2020 Trans % ∆19-20 Grp % ∆19-20 Total Naples MSA $267.45 -12.4 $153.36 -13.1 $257.79 Miami-Hialeah $195.05 -27.0 $141.37 -37.4 $187.01 Florida Keys $320.00 -5.2 $243.49 -2.5 $315.47 Ft. Myers $155.16 -10.5 $108.12 -6.0 $147.20 Sarasota-Bradenton $128.81 -16.8 $96.97 -19.6 $125.57 Clearwater $120.96 -14.0 $125.99 +5.1 $120.73 St. Petersburg $126.52 -15.1 $96.55 -22.2 $122.95 Palm Beach County $177.04 -25.6 $252.03 +52.7 $184.00 Ft. Lauderdale $114.51 -28.5 $91.17 -40.4 $112.26 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 106 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 21 Airports of Deplanement (Top Four) Collier January 2021 73.6 10.0 2.7 5.3 79.2 6.7 3.4 2.20 10 20 30 40 50 60 70 80 90 RSW Miami Tampa Ft. Lauderdale % 2020 2021 % of Visitors Who Fly 2020 69.0% 2021 36.5% 10.A.1 Packet Pg. 107 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 22 Party Size/LOS This January, visitor party size averaged 2.6 travelers who stayed for 3.0 nights in the Naples, Marco Island, Everglades area (January 2020: 2.5 people; 3.2 nights). Collier January 2021 10.A.1 Packet Pg. 108 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 23 First Time Visitors (% Yes) Collier January 2021 7.8 6.3 32.8 25.2 40.6% 31.5% 0 10 20 30 40 50 2020 2021 % New Market Share Gain from FL 10.A.1 Packet Pg. 109 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 24 Percent Group Business Collier January 2021 41.5 14.6 0 10 20 30 40 50 Group % 2020 2021 10.A.1 Packet Pg. 110 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 25 63.3 64.4 50 52 54 56 58 60 62 64 66 % YES Area Information Seen/Heard/Read 2020 2021 57.7 59.9 50 52 54 56 58 60 62 % YES Directly Influenced by Information to Visit * 2020 2021 See/Hear/Read vs. Influenced January 2021 * Base: Saw/Heard/Read Information (% Yes) 10.A.1 Packet Pg. 111 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 26 Information Fully 94.9% consult the web for trip information, with some 80.1% making bookings for their trip online area (January 2020 Consult: 94.5%; Book: 79.2%). Collier January 2021 10.A.1 Packet Pg. 112 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 27 Visitor Perceptions Collier January 2021 •93.8%Satisfaction 93.0% •92.6%Would Recommend 93.6% •12.5%More Expensive 15.7% •90.9%Plan to Return 92.3% 2020 2021 10.A.1 Packet Pg. 113 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02.12.21 28 Average Age/Median Income Collier January 2021 •51.8 Average Age (years)50.5 •$161,224 Median HH Income $158,134 2020 2021 10.A.1 Packet Pg. 114 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 115 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Local COVID Recovery Campaign Recap 10.A.1 Packet Pg. 116 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Local Campaign Overview September -December Geo Targets: Ft. Myers and Naples, Marco Island (all of Collier County) Media:●Paid Facebook/Instagram●Out of Home●Paid Search●Online Display and Video●Television●Streaming●Digital Video/Second Screen Targeting Total Estimated Impressions: 29,000,000 10.A.1 Packet Pg. 117 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) How does Net Economic Impact (NEI) Work? Behavior captured in NEI report Measure specific areas Optimized audience is built Individual is messaged Exposed individual spends $ in Collier County Define geographic parameters of target audience 10.A.1 Packet Pg. 118 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Local Campaign NEI 3.8M Impressions Delivered $50K Media Spend 25K Residents Measured $315 Average Yield per Individual $8.0M Total Messaged Revenue $160:1 Measured ROAS 10.A.1 Packet Pg. 119 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 34 © 2020 Epsilon Data Management, LLC. All rights reserved. Proprietary and confidential. All names and logos are trademarks or registered trademarks of their respective owners. REVENUE BY CATEGORY 42% of measured revenue came from the Retail category •ROAS: $43:1 2% of measured revenue came from Hotel & Lodging spending •ROAS: $2:1 $8.0M total revenue; Retail Groc Food Gas Recre Other Hotel Measurement Window: September 22, 2020 –December 31, 2020 10.A.1 Packet Pg. 120 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 35 © 2020 Epsilon Data Management, LLC. All rights reserved. Proprietary and confidential. All names and logos are trademarks or registered trademarks of their respective owners. *By segregating specific merchant code categories, we can evaluate the effectiveness that the campaign had in stimulating behaviors beyond just normal day-to-day activity. •Restaurants & Bars –More than 27K transaction and $1.3M in measured spending. •Specialty stores –4275 transactions and $560K in measured spending. 28.8% 4.5% 0.4%1.5%0.4% 17.1% 7.0% 2.2%2.3%2.2% Restaurants & Bars Hotel & Lodging Travel 0% 5% 10% 15% 20% 25% 30% 35% % of Transaction $2.46M total messaged revenue $49:1 ROAS CATEGORY SPOTLIGHT * 10.A.1 Packet Pg. 121 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 36 © 2020 Epsilon Data Management, LLC. All rights reserved. Proprietary and confidential. All names and logos are trademarks or registered trademarks of their respective owners. TOP PERFORMING ZIP CODES •21.6% of measured revenue generated in Collier County came from the 34109 ZIP code; Additionally, that measured revenue was driven by 4,339 individuals spending within the 31401 ZIP code •34145 ZIP code drove highest yield per person at $490 Measurement Window: September 22, 2020 –December 31, 2020 ZIP Features Revenue Residents Revenue %Yield Per Resident 34109 North Naples $1,743,237 4339 21.63%$402 34110 North Naples, Bonita Springs $1,370,090 4443 17.00%$308 34108 North Naples $1,181,501 3318 14.66%$356 34102 Naples $979,211 2727 12.15%$359 34103 Naples,North Naples $577,855 1740 7.17%$332 34104 Naples $472,278 1512 5.86%$312 34119 Bonita Springs, Vineyards $428,757 1865 5.32%$230 34112 Naples $252,258 952 3.13%$265 34145 Marco Island $223,244 455 2.77%$490 34114 Verona Walk, Old Marco Junction, Dismal Key $192,618 1056 2.39%$182 34113 Lely Resort, Naples Manor, Lely $156,351 721 1.94%$217 34105 Naples $116,861 555 1.45%$211 34142 Ave Maria, Immokalee, Miles City, Felda, Harker $115,249 494 1.43%$233 34120 Orangetree $112,025 714 1.39%$157 34116 Golden Gate $76,564 509 0.95%$150 10.A.1 Packet Pg. 122 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Thank you 10.A.1 Packet Pg. 123 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) National Public Relations Update TDC Meeting Services conducted in January 2021 10.A.1 Packet Pg. 124 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Media Highlights LHG & CVB PR EFFORTS –January 2021 Media Impressions: 113,525 Media Value: $13,622 10.A.1 Packet Pg. 125 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Media Highlights 10.A.1 Packet Pg. 126 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Media Highlights Social Media Influencer 50 Shades of Style By Kelley January 2021 Followers: 23,600 Media Value: N/A 10.A.1 Packet Pg. 127 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Projects/Media Outreach Travel + Leisure World’s Best Awards Voting open now through May 10 Multiple Naples, Marco Island hotels are on the ballot Marco Island on ballot for best island 10.A.1 Packet Pg. 128 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Media Visits Social Media Influencer: Skye Burkhardt Agency coordinating visit for outdoors/fishing influencer Skye Burkhardt, @BrassyAngler87 Media Visits Targeting golf writer/influencer for CHUBB Classic in April 10.A.1 Packet Pg. 129 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Projects/Media Outreach Awards HSMAI –Submitted entry, results announced mid- February Partner Training Webinars Planning for Q2 2021 Additional details will be available in coming weeks 10.A.1 Packet Pg. 130 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) COVID-19 Crisis Communications RED TIDE MONITORING CORONAVIRUS SPECIAL EDITION, PARADISE COASTLINES •Continued bi-weekly newsletters •LHG and Client conducted Zoom webinars to substitute for weekly newsletter. CORONAVIRUS BI-WEEKLY CONFERENCE CALLS •Client, LHG and Paradise Advertising team participated in bi- weekly calls to go over any new updates in destination related to COVID-19. 10.A.1 Packet Pg. 131 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Looking Ahead Pitches/ Easter Offers Spring Break What’s New for Summer 10.A.1 Packet Pg. 132 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Organic Social –Earned Media Cross-Network Performance // January Total Audience: 74,880 (+0.9%) Total Net Audience Growth: 686 (+21%) Cross-Network Impressions: 344,167 (-74.5%) Cross-Network Engagements: 15,311 (-71.4%) Cross-Network Video Views: 63,313 (-78.6%) * Organic impressions and engagement correlate directly with paid campaigns. Paid performance showed similar results in January as the result of a transition between campaigns. 10.A.1 Packet Pg. 133 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 134 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) $24k TOTAL MEDIA SPEND Last Month (Jan 1 - 31)c $ 22.7k ▼94% $23k $ 22 k $ 21 k $ 20 k Jan 1 Jan 7 Jan 13 Jan 19 Jan 25 My custom metric Jan 31 TOTAL MEDIA IMPRESSIONS Last Month (Jan 1 -31)c 925.7k ▼93 % 940k 930k 92 0k 91 0k 90 0k Jan 1 Jan 7 Jan 13 Jan 19 My custom metric Jan 25 Jan 31 OVERALL DISPLAY Overall 168,674 display impressions and 2,031 clicks in January, with a CTR of 1.20%, impressively above the .08-.10% industry benchmark. OVERALL VIDEO The only video vendor running was the VF digital coop which delivered a 77% VCR and 531,352 completed video views. Top performing DISPLAY vendors: In January we were in-between campaigns, as the Fall campaign ended in late December, and the Winter Campaign will launch 2/1. However, we did have the Weddings campaign in-market and one LGBTQ buy (PASSPORT) Also in-market was the VF Digital Video Pre-Roll Coop Campaign which performed well above benchmarks. It delivered 757K impressions and 1,683 clicks and 531,352 video completion. -CTR:.22% -VCR:77% -Brideclick with a 3.7%CTR -TheKnot.com also performed well with a .64% 3,714 TOTAL CLICKS Last Month (Jan 1 -31)c Total Clicks Last Month DIGITAL MEDIA CTR Last Month (Jan 1 -31)c Last Month 0.4% Digital Media Performance Feb 9, 2021 at 06:04 AMK 10.A.1 Packet Pg. 135 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Δ ▼14% (direct) /(none)▼16% Source google /organic google /cpc ▼45% visitflorida.com /referral ▲21% yahoo /organic ▼17% bing /organic Last Month 69,923 8,805 2,718 1,937 986 976 ▼12% TOP SOURCES/MEDIUMS Last Month (Jan 1 -31)c For the month of January we continued with our Weddings campaign. In Google Analytics for January versus the year prior, we saw mostly a decrease in stats except for the bounce rate. -40.02% decrease in Users -39.39% decrease in New Users -40.37% decrease in Sessions -36.50% decrease in Pageviews -13.02% increase in Bounce Rate Website Campaign Tra c Feb 9, 2021 at 05:47 AMK 10.A.1 Packet Pg. 136 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) IMPRESSIONS Last Month (Jan 1 -31)c 121.9k ▼88% Compare:1,001.6k 60,000 Jan 1 Jan 4 Jan 7 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Impressions (QB)Previous (Dec 1 -31,2020) Jan 28 Jan 31 In the month of January,we began running the Winter campaign. We saw large drops in our analytics overall due to a large difference in spend between December and January. -121,900 Impressions, an 88% drop from December -299 Clicks.Our clicks are very low due to the retargetting phase focussing on driving trafic not starting. -The CTR is low,at 0.25%due to the trafic driving portion not yet beginning. CCT 1529 FY21 Winter Engagement (23846434860830191)0.25% CTR (LINK CLICK-THROUGH RATE)BY CAMPAIGN Last Month (Jan 1 -31)c Campaign Last Month Δ LINK CLICKS Last Month (Jan 1 -31)c 299 ▼98% Co m pa re: 19 ,7 61 1,200 Jan 1 Jan Jan Jan 10 Jan 13 Jan Jan 25 Jan Jan Facebook Ads -Metrics Feb 9, 2021 at 06:25 PMK 10.A.1 Packet Pg. 137 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 53,587 Jan 1 20,000 Jan 7 Jan 13 Post Engagement Jan 19 Jan 25 Jan 31 Previous (Dec 1 -31,2020) POST ENGAGEMENT Last Month (Jan 1 -31)c ▼83 % Compare:316,651 IMPRESSIONS Last Month (Jan 1 -31)c 121.9k ▼88 % Compare:1,001.6k Facebook Ads -Creative Feb 9, 2021 at 06:49 PMK 10.A.1 Packet Pg. 138 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) #NAME IMPR.CTR /Weddings FY21 1349 13,573 2 Winter FY21 1530 130.9k 4.01 2.15 CAMPAIGNS OVERVIEW Last Month (Jan 1 -31)c AVG. CPC Last Month (Jan 1 -31)c $0.65 ▼18 %Compare: $ 0.79 144.4k Jan 1 Jan 4 Jan 7 0 22,500 30,000 Jan 10 Jan 13 Jan 16 Jan 19 Jan 22 Jan 25 Jan 28 Jan 31 Impressions Previous (Dec 1 -31,2020) IMPRESSIONS Last Month (Jan 1 -31)c ▼55 % Compare:323.1k Jan 1 Jan 31 0 320 Jan 13 Jan 19 Jan 25 Previous (Dec 1 -31,2020) CLICKS Last Month (Jan 1 -31)c ▼49 %2,708 Compare:5,338 Jan 7 Clicks IMPRESSION BY CAMPAIGN Last Month (Jan 1 -31)c Weddings FY21.. 9.4% 144.4k Total Wint er FY21.. 90.6% Paid Search -Google Feb 9, 2021 at 05:43 PMK 10.A.1 Packet Pg. 139 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 140 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 141 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 142 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 143 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 144 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 145 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) PARADISECOAST.COM MONTHLY REPORTING January 2021 10.A.1 Packet Pg. 146 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) EXECUTIVE SUMMARY Traffic by Medium January 2021 Visits totaled 92,106 in January, down 28% MoM and 40% YoY. This is due to a 90% YoY drop in campaign traffic. Engagement, however, improved significantly YoY, which underscores the importance of balancing efforts to cultivate all traffic types. Time on site rose 30% YoY and bounce rates saw double digit decreases. Organic traffic was by far the largest source of traffic in January, making up nearly 79% of visits. It fell 14% MoM and 2% YoY. Organic visits had an average bounce rate under 51%. Signals of Intent to Travel were mixed. Most saw moderate decreases YoY but were up significantly MoM. The outlier was hotel listings pageviews, up 18% YoY and a whopping 80% MoM. Personalized homepage panels are showing signs of improvement in most markets. 10.A.1 Packet Pg. 147 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) GOOGLE ANALYTICS 10.A.1 Packet Pg. 148 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 92,106 40% o Total Unique Visitors: 79,480 40% o Total Pageviews: 170,489 37% o Average Time on Site: 1:39 30% o Overall Bounce Rate (BR): 54% 13% o Homepage Bounce Rate: 48% 15% 10.A.1 Packet Pg. 149 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 542 51% o E-Newsletter Sign Ups: 232 37% o Deals Page Views: 1,801. 43% o Hotel Listing Views: 3,481 18% o E-Guide Views: 228 36% Goal Completions (YOY) 10.A.1 Packet Pg. 150 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 980 1,488 o BookDirect Click-Thrus (Referrals to Properties):2,912 1,128 o Average Time Spent on Results Page (All Devices): 4.5 min 4.0 min o Bounce Rate (BR): 15.46%33% o Search-to-Referral Ratio: Overall:297%76% Desktop:151%136% Mobile:44%33% Activity & Engagement (YOY)JAN 2021 JAN 2020 10.A.1 Packet Pg. 151 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 66% of total traffic, including tablets o Most Viewed Pages: (1)Events landing page, (2) Coronavirus Information page, (3) Celebrities on Marco Island page, (4) Homepage, (5) Beach Conditions page o Top State Markets: Florida, Illinois, New York, Michigan, Ohio o Top City Markets:Naples-Ft. Myers, Miami-Ft. Lauderdale, Tampa-St. Pete, Chicago, NYC o International Sites (YOY Comparison): •GERMAN: Visits (782) down 38%, time on site (0:57) down 35%, BR (72%) up 12% •PORTUGUESE: Visits (185) down 18%, time on site (1:24) down 37%, BR (68%) up 8% •SPANISH: Visits (910), time on site (1:57), BR (62%) 10.A.1 Packet Pg. 152 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) CORONAVIRUS INFORMATION PAGE ç ç ç ç Performance (January only) o Total Pageviews: 7,860 o Total Unique Pageviews: 76,722 o Entrances: 4,688 o Average Time on Page: 2:56 o Page Bounce Rate (BR): 63% o Primary Source: Organic (6,262) 10.A.1 Packet Pg. 153 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) PARADISE IN PLACE PAGE ç Performance (January only) ç o Total Pageviews: 252 o Total Unique Pageviews: 228 o Entrances:61 ç ç o Average Time on Page: 4:16 o Page Bounce Rate (BR): 43% o Primary Source: Organic (172) 10.A.1 Packet Pg. 154 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) SAFE EXPLORATIONS PAGE ç Performance (January only) ç o Total Pageviews: 1,091 o Total Unique Pageviews: 957 o Average Time on Page: 2:11 ç ç o Page Bounce Rate (BR): 84% o Exit Rate: 86% o Primary Source: Video (463) 10.A.1 Packet Pg. 155 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) ORGANIC TRAFFIC 10.A.1 Packet Pg. 156 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) ORGANIC TRAFFIC o Organic was by far the largest source of traffic in January, making up 79% of all traffic and driving 72,431 visits o Compared to 74,182 visits in January 2020, organic traffic was down 2% YOY o The organic bounce rate was 51%, which was the lowest bounce rate of the four traffic mediums 10.A.1 Packet Pg. 157 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) PERSONALIZED WEBSITE CONTENT 10.A.1 Packet Pg. 158 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) o Total Impressions:40.2K o Total Clicks: 3.5K o CTR: 8.39% PERSONALIZED CONTENT January Activity 10.A.1 Packet Pg. 159 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) o Drive Market (FL, GA, SC) o Impressions: 2,055 o CTR: 1.51% o Drive Market (ATL ) o Impressions:244 o CTR: 1.23% PERSONALIZED CONTENT o Local Market o Impressions:2,138 o CTR: 1.82% 10.A.1 Packet Pg. 160 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) o NYC o Impressions: 706 o CTR: 2.83% o Midwest General o Impressions:762 o CTR: 4.86% PERSONALIZED CONTENT o Northeast General o Impressions:955 o CTR: 2.51% 10.A.1 Packet Pg. 161 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) o Default/US o Impressions: 2,450 o CTR: 3.84% PERSONALIZED CONTENT o Fly Market (Chicago) o Impressions:474 o CTR: 2.11% o UK o Impressions: 86 o CTR: 4.65% 10.A.1 Packet Pg. 162 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) o International –Germany o Impressions: 119 o CTR: 1.68% o International –Brazil o Impressions: 24 o CTR: 4.17% PERSONALIZED CONTENT o International –Spanish o Impressions: 77 o CTR: 7.79% 10.A.1 Packet Pg. 163 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) o Impressions:23,416 o Clicks: 2,135 o CTR: 9.12% PERSONALIZED CONTENT Fly In: E-News Promo 10.A.1 Packet Pg. 164 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) PERSONALIZED CONTENT o Impressions:7,643 o Clicks: 1,176 o CTR: 15.39% Fly In: COVID-19 Events 10.A.1 Packet Pg. 165 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.2 o Saw PC: 3.1 76% o Clicked PC: 5.9 240% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:33 o Saw PC: 3:02 137% o Clicked PC: 6:07 377% Bounce Rate o Didn’t see PC: 74% o Saw PC: 30% 51% o Clicked PC: N/A January Engagement 10.A.1 Packet Pg. 166 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) RECOMMENDATIONS & KEY INSIGHTS ●To continue driving organic traffic around high-opportunity keywords, we recommend creating deeper content on narrow topics such as: SEARCH VOLUME (monthly)CURRENT PAGE RANK ●Naples Pier 9,900 3 ●Mercato Naples 6,600 7 ●Delnor Wiggins Pass State Park 2,900 5 ●Ten Thousand Islands 2,900 15 ●Bike Rentals Naples Florida 1,900 12 ●Sports Bars in Naples Florida 1,300 18 ●Naples Sunset Cruises 880 18 ●To optimize for engagement and keep content as relevant, timely and valuable as possible, consider: ●Creating feature content around safe/responsible travel and social distancing: (1) Outdoor/Safe Event Roundup, (2) 5 Ways to Celebrate Spring in Naples, (3) City/County Parks & Trails ●Update and enhance COVID-appropriate copy on key landing pages and articles: (1) COVID Info Page, (2) Events, (3) Outdoors, (4) Boating, (5) Explore Naples Safely 10.A.1 Packet Pg. 167 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) ON-LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 168 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 169 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) VISITATION JANUARY 2021 10.A.1 Packet Pg. 170 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 3,507 TOTAL VISITORS IN JANUARY January 2020 January 2021 Collier Museum at Government Center 925 453 Naples Depot Museum 1695 455 Marco Island Historical Museum 2790 1438 Museum Of The Everglades 1866 1027 Immokalee Pioneer Museum at Roberts Ranch 1368 134 TOTAL 8,644 3,507 10.A.1 Packet Pg. 171 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Where are you from? 10.A.1 Packet Pg. 172 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) How did you hear about us? 10.A.1 Packet Pg. 173 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Please explain why you would or would not recommend this museum to others. PLEASE EXPLAIN WHY YOU WOULD OR WOULD NOT RECOMMEND THIS MUSEUM TO OTHERS. Very clean, lots of great knowledge to be learned. This, as well as all Collier County museums are excellent! Thank you! Nice for anyone A lot of interesting Florida history for my parents home town. It was a fun learning experience It provides a thorough history of the area Also,it is varied with the grounds Good history lesson 10.A.1 Packet Pg. 174 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Please explain why you would or would not recommend this museum to others. Please explain why you would or would not recommend this museum to others. Awesome outdoor exhibits to enjoy A true treasure in cooler county Great museum on local history Wonderful example local museum Fascinating history with well written displays. Exhibits very well done, very informative and interesting. Especially movies 10.A.1 Packet Pg. 175 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) Please rate your overall experience with this Museum. #Field Minimum Maximum Mean Std Deviation Variance Count 1 Please rate your overall experience with this Museum. 1.00 5.00 4.89 0.48 0.23 92 4.81 of 5.0 Satisfaction 10.A.1 Packet Pg. 176 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) How satisfied were you with the service you received? #Field Minimum Maximum Mean Std Deviation Variance Count 1 How satisfied were you with the service you received? 1.00 5.00 4.88 0.49 0.24 92 4.86 of 5.0 Satisfaction 10.A.1 Packet Pg. 177 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) How likely are you to recommend this Museum to a friend or colleague? 10.A.1 Packet Pg. 178 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) CURRENT EXHIBITS 10.A.1 Packet Pg. 179 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) December 1 –February 27, 2021 Museum of the Everglades INDOMITABLE –THE LIFE & ART OF CAMILLE BROCK BAUMGARTNER 10.A.1 Packet Pg. 180 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) December 8 –April 3, 2021 Marco Island Historical Museum A PRESSING MATTER: PRESERVING MARCO ISLAND’S FLORA 10.A.1 Packet Pg. 181 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) January 9 –March 27, 2021 Collier Museum at Government Center SKIN DEEP: CONTRASTS IN SEMINOLE CULTURE 10.A.1 Packet Pg. 182 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) January 14 –April 16, 2021 Naples Depot Museum REQUIEM FOR STEAM : THE RAILROAD PHOTOGRAPHS OF DAVID PLOWDEN 10.A.1 Packet Pg. 183 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) January 19 –April 19, 2021 Immokalee Pioneer Museum at Roberts Ranch FORGOTTEN FLORIDA : PHOTOS FROM THE FARM SECURITY ADMINISTRATION 10.A.1 Packet Pg. 184 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) THANK YOU Questions? 10.A.1 Packet Pg. 185 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 10.A.1 Packet Pg. 186 Attachment: MARKETING PARTNER RPT FEB TDC (15084 : Marketing Partner Report) 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/16/2021 3:50 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/16/2021 3:50 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 02/16/2021 3:50 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 02/16/2021 3:53 PM Tourism Jack Wert Director Completed 02/16/2021 3:54 PM Corporate Business Operations Sean Callahan Executive Director Completed 02/17/2021 8:57 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/17/2021 12:34 PM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 11.A Packet Pg. 187 1 DIRECTOR ACTIVITIES- Jack Wert- January 2021 PERIOD AT A GLANCE 2021 2020 Number of Advocacy Contacts 7 8 Number of Trade Show/Conferences 5 1 Number of Tourism Industry/Inter Div. 5 8 Number of PR Interviews/Communications 16 10 5 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting & Advocacy Calls • Weekly Meetings with Emergency Ops on COVID-19 situation • Destinations International Advocacy Committee Weekly Meetings • Florida Sunshine Sports Council Weekly Conference Call on status of events & protocols • Atlanta Federal Reserve Tourism Advisory Council Monthly Economic Reports Sent to Fed • Orientation meetings with Jared Grafoni new TDC member • Orientation meeting with Rick O Castro, new BCC Commissioner on tourism promotions Trade Shows/Tourism Industry Conferences • Florida Huddle Virtual- Met virtually with 35 Tour Operators in UK, Ireland, Germany, Benelux, Scandinavia. Report and follow up will be forthcoming from our International Representatives in UK and Europe. Very positive feedback from all meetings of pent up demand and anxious for borders to open and flights resume to US. • Hyper Local Promotions Webinar- Joe Veneto • Destination Intl. Education Committee on Recertification protocols • Wellness Weekend Opening Ceremonies and Facebook Live Broadcast of Beach Yoga and Opening Ceremonies • Recorded 6 virtual sessions for Destinations International on Strategic Planning, Research, Advocacy, Sales for future training session. Tourism Industry & Intra-Division Meetings • Zoom Webinar with Partners on COVID Recovery plans • Parks & Recreation Sports Weekly Event Reviews • COVID-19 Update Meetings with Brazil, Colombia, UK and Europe reps on recovery planning • Weekly Tourism Division Staff Meetings • Destinations International CDME Education Conference Calls • Quarterly Internal Controls Status Meeting • Meetings with Alaska Airlines and RSW & Lee VCB on future promotions Promotional Activities/Special Events 5 1 11.A.1 Packet Pg. 188 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 2 Director Activities- Cont. Public Relations/Communications • Media interviews: WINK; NBC-2; ABC-7; Fox News, Naples News, Bob Harden; Florida Weekly • Weekly Calls with Lou Hammond Group and Paradise Advertising on Coronavirus response • Gulf Coast Regional CVB PR Conference Call on Coronavirus • Conference Calls with US Travel Assoc, Destinations Intl., Destinations Florida, Brand USA, Promotional Activities/Special Events • Advisory Board Call with FGCU Hospitality School • Naples Cup event at Sports Complex • Incentive Association Meeting at JW promotions discussions • Naples Art District Tour and planning discussions on future promotions • Meetings with Eiger Marketing on Chubb Golf Classic at Tiburon 11.A.1 Packet Pg. 189 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 3 GROUP MEETING SALES REPORT Synergy-Connect Midwest Reps- Maura Zang January 1-31, 2021 2020 2021 Number of Meeting Planner Contacts 100 95 Number of RFP leads sent 11 11 Number of Groups booked 1 Total Room Nights/Econ. Impact for Period booked 108 Room Nights $31,065.12 Room Revenue Number of RFP Enhancement (RFPE) Requests Number of RFP’s to Contract Site Visits & FAMS Number of Shows Attended 2 4 RFP Name Company Contact State Event Dates Total Room Nights Revised Sun Life Financial - Leader's Conference - April 2022 NHS Global Events Alexis Augius IL 4/1/2022 325 The National Catholic Risk Retention Group - 2022 Winter Meeting ConferenceDirect Craig Rehak IL 1/27/2022 434 LM Incentive Event 2022 PinkBury Events Jennifer Barrows MN 5/8/2022 91 California Law Firm Meeting HelmsBriscoe Debbie Bequette MN 6/15/2021 1500 ECA - Elevator Contractors of America - 2022 Annual meeting HelmsBriscoe Danise Brownlee NE 2/19/2022 138 FHRA Annual Meeting NHS Global Events Allison Hines IL 3/17/23 573 2022 ESICA / CSIA Fall Conference HelmsBriscoe Tanya Baker OH 9/7/22 220 2023 ESICA Spring Conference HelmsBriscoe Tanya Baker OH 4/25/23 153 2021 VA State Ballroom Competition HelmsBriscoe Tanya Baker OH 7/13/21 698 2021 Philadelphia DanceSport HelmsBriscoe Tanya Baker OH 4/7/2021 504 2021 Ultimate DanceSport Challenge HelmsBriscoe Tanya Baker OH 9/15/2021 394 AWARDED RFPs: Baker’s Dozen Annual Meeting ℅ Experient - 108 Room Nights - February 2021 - Booked at The Ritz-Carlton Golf Resort, Naples $31,065.12 Room Revenue 11.A.1 Packet Pg. 190 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 4 VIRTUAL EVENTS ATTENDED ● MPI Chicago Holiday Party - social networking, requested attendee list ● SITE Chicago Holly trolley - social networking ● PCMA Convening Leaders - Over 1000 global attendees. Networking opportunities in small groups. ● ITME World Virtual Trade Show - 30 appointments / approximately 60 planners in attendance from US and Canada / Following up with all attendees and 5 potential RFPs for NMIE 11.A.1 Packet Pg. 191 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 5 PROSPECTING and OTHER ACTIVITIES ● Eblasts to approximately current 2,500 planners in our database ● New LinkedIn Connections with Midwest planners who sent RFP’s, with personalized notes. LOOKING AHEAD ● SITE Global Conference: 2/2-3/21 ● MPI Chicago: 2/10/21 - Membership Days 3/10/21 - NEXT ● MPI Minnesota - 3/4/21 - MPI MN Member Mingle MARKETING ○ Engaging buyers and the industry network through LinkedIn posts by Shannon: ○ SITE Chicago Holly Trolley - 2,782 views - 15 comments ○ Shared MPI post ○ Eco Paradise video - 182 views ○ Naples Princess - 206 views ○ Boat and kayak post - 3 views ○ Delnor-Wiggins State Pass Park - 217 views ○ Naples Zoo - 184 views ○ Naples Boat Show - 244 views ○ Beach photo - 188 views ○ Wellness collage - 70 views 11.A.1 Packet Pg. 192 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 6 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: January 1 – 31, 2021 PERIOD AT A GLANCE 2020 2021 Number of Travel Agent Contacts 120 0 Number of Tour Operator Contacts 34 1 Number of FAM’s/Site Visits 0 1 Number Trade Shows Attended 2 0 Sales Mission 1 0 PRESENTATIONS RECAP January 19, 2021 – Training for Mexico office in preparation for their virtual training with Julia Tours. Webinars and Meetings: Connect weekly Zoom Meetings: Continued to attend the Connect Travel webinars with tour operators from the United States, Canada and International companies. 1/4/2021 - Travel Pulse - Recapping 2020, Looking Ahead to 2021 1/5/2021 – Zoom meeting with Marcelo Kaiser re: AVIAREPS billing and contract revision. 1/6/2021 - Essential “Hyper-Local" Strategies to drive Visitation in 2021. Travel trends and market intelligence for DMO’s to drive leisure business. 1/7/2021 – Brand USA meeting on partner opportunities in Canada and Mexico. 1/8/2021 – Webinar: Understanding and Accessing COVID-19 Relief for the Travel Industry 1/8/2021 – Zoom meeting to review AVIAREPS Colombia Marketing Plan 2021. 1/11/2021 – Follow up meeting with Marcelo Kaiser to finalize amendment details. 1/13/2021 – Webinar with US Travel Exciting Updates to U.S. Travel Association Membership 1/13/2021 – Webinar with Altour: How has the Role of the Travel Manager Evolved Since COVID-19 ~ Value of the Travel Manager Part II 11.A.1 Packet Pg. 193 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 7 1/14/2021 – Expedia webinar: Virtual Insights Summit focused on North and Latin American travel audiences. 1/15/2021 – Webinar: Cvent Group Business Insights, January 2021 1/20/2021 – Zoom call re: Destino AVIAREPS. 1/20/2021 – Monthly meeting with FL DMO’s for updates on each destination. 1/26/2021 – Brand USA zoom meeting: Covid-19 Research Update. 1/26/2021 - Monthly Zoom call with Diamonde representatives to touch base and get updates on Europe market. 1/27/2021 – Webinar on State of The Travel Industry. 1/28/2021 – Brand USA Partner Opportunities for Re-Entry into Canada & Mexico. 1/28/2021 – TravelPulse: President Biden’s New Orders Stir the Travel Industry. 1/29/2021 – Mexico representation bi-weekly update. LATAM Update Ongoing support to the Argentina, Colombia, Chile and Mexico office representatives. Set-up and registered for the Destino AVIAREPS tradeshow to take place February 24 and 25, 2021. January 25 – 27, 2021: We had an influencer from Argentina visit the destination. He and his family stayed at La Playa Beach & Golf Resort. He posted several times in the destination and will be producing a YouTube video of his stay. detailed information about the influencer’s coverage. https://www.sirchandler.com.ar/ 1 post/article about the destination 1 post/ article about the hotel 1 post/ article compiling the destination’s attractions (restaurants, malls, etc.) Sir Chandler YouTube Channel 1 video about the destination 1 video about the hotel 1 video compiling the destination’s attractions (restaurants, malls...i.e. Miromar, etc.) @sirchandler IG account @sirchandlerblog TW account Approx. 10 stories per day including destination, attractions, hotel, etc. 11.A.1 Packet Pg. 194 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 8 BIO: Santiago Torre Walsh, better known as Sir Chandler, started the Sir Chandler Blog 10 years ago, a site visited by frequent travelers which has well known readers such as the basketball player Emanuel Ginobili. Sir Chandler has been working on the internet industry since 1999 making cinesargentinos.com (a cinema site). In 2009 he started writing his frequent flyer blog to talk about travel, banking, miles, and technology. Nowadays, more than 300,000 people read it monthly. His YouTube channel with the same content receives more than a million views every 30 days. January 22, 2021 – We were featured in the online summer edition of Mundo Turistico, Uruguay 11.A.1 Packet Pg. 195 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 9 PERIOD AT A GLANCE 2020 2021 Number of Travel Agent & Tour Ops Contacts 1 0 Number of FAM’s/Site Visits 0 2 Number of Meeting /wedding Planners 6 4 Tradeshows 1 0 Number of RFP’s Received 0 Specialty Markets Michelle Pirre - Sales Assistant 1/1/2021-1/31/2021 Specialty Markets Destination Weddings: We are still receiving a steady influx of calls regarding Micro weddings and elopement packages. Micro weddings with less than 25 attendees are looking to get married at the beach, and then hold a simple dinner at a local restaurant. The CVB has decided it would be a good idea to create a wedding planning guide. This booklet will include all types of vendors from hotel venues, offsite venues, photographers, florists, group restaurants, catering, officiants, to entertainment and more! We are working together with Paradise Advertising and hope to get this project completed soon. 1/20/2021 – Call with Paradise ADV to discuss official wedding guide booklet. Association of Bridal Consultants who are mainly Sandals consultants, has reached out to the CVB to do an online training of the destination for their regional sales managers. With so many travel stipulations for the Caribbean many brides are canceling their all-inclusive and looking for other places to hold an elopement or micro wedding. Preparing to do training with members on 2/25/2021. Tracking calls and emails for destination weddings to find out how people have heard of us. Top two are Google search to paradisecoast.com, and the Knot, are ways couples planning weddings are finding us. LGBTQ: 1/6/2021- Call with David Ardelean with Parkway Motel & Marina in Chokoloskee. We have a new LGBTQ Owned and operated business in the everglades. David and his husband just purchased the motel in the everglades, and they are very much interested in doing some eco events for Naples Pride. Events TBD sometime in the summer - June. LGBTMPA Newsletter feature for the CVB this month was, Destination Weddings. 11.A.1 Packet Pg. 196 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 10 I checked to see if we had any visitation to our site after the LGBTMPA Newsletter went out on 1/27 and there was! The weddings section had been visited almost 300 times. Rachel and Margret Covello with Outcoast.com/Fishmonger Approved arrived in Naples on 1/24/2021 with a packed itinerary of LGBTQ owned businesses, Paradise by Sirene, and other local restaurants and attractions. The purpose of the trip was to capture video content to create a sizzle reel for the CVB sponsorship. Target date to receive video is 2/19/2021. Several Posts that Rachel and Margaret shared about the destination on their own personal pages have garnered over 1000 views and have had several questions and interest in staying at the JW Marriott. We will receive a report from Rachel next month that will include stats from ALL posts as well as the sizzle reel. 11.A.1 Packet Pg. 197 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 11 LGBTQ Instagram Account: Back in 2018 we created an LGBTQ Instagram account @paradisecoastlgbtq Recently Michelle Pirre met with Paradise Adv to take over this account, to make it more professionally branded and to increase followers. Since this page was created back in 2018 other CVB’s have created like pages, and so to keep up with others such as: @visitmiamilgbtq (yes, they stole our name) the CVB felt it was time to turn this over to the agency to keep more in tune with the brand. 11.A.1 Packet Pg. 198 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 12 SPORTS MARKETING REPORT February 2021 TDC - January Sports Events & Activities- Nikki King There were no Sports events in January supported by tourism funding due to COVID Development Activities this Period • Attended Parks and Recreation Athletics staff weekly partner meeting • Completed Collier County University Training • Completed Internal Controls • Attended weekly Sunshine Sports Council Mtgs • Attended monthly Sports Marketing Mtg • Updated Sports Website • Working with USA BMX regarding the State Race in March 2021 • Admin: Processed back up and reimbursement paperwork • Attended weekly Tourism Staff Meeting • Preparing executive summary for baseball event in April 2021 • Attended weekly 1:1 with Deputy Director • Updating Sports Marketing Collateral • Assisted with FBU Post Event Presentation • Met with Spirit Promotions regarding April event 11.A.1 Packet Pg. 199 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 13 11.A.1 Packet Pg. 200 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 14 PUBLIC RELATIONS & COMMUNICATIONS REPORT- Maria Power PERIOD AT A GLANCE JANUARY 2020 Number of Media Contacts from CVB PR January 2021 – 15 January 2020 – 57 JANUARY Number of Journalists/Influencers Hosted January 2021 - 0 January 2020 – 4 JANUARY Website Listings, Events and Deals 221 Listing, events and deals added or changed in January Publicity Highlights 1) USA Today article from Erica Lamberg on a story that she was putting together about destinations to visit instead of a cruise. Destination’s walkability and international dining scene, as well as the easily accessible shopping and cultural experiences. The article appeared as an online article, as well as a video. Date: January 22, 2020 UMV: 36,682,235 Media Value: $72,364 Link: https://www.usatoday.com/story/travel/destinations/2020/12/22/cruise- fans-here-warm-weather-trips-tide-you-over/3960602001/ 2) This is from a recently held FAM visit: Food, Fun & Faraway Places January 15, 2020 UMV: 125,000 Media Value: $5,000 https://kellystilwell.com/best-luxury-hotel-naples-florida/ 11.A.1 Packet Pg. 201 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 15 JANUARY 2020 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD JANUARY 2020 PERIOD AT A GLANCE 2021 2020 Twitter Accounts (3) Twitter Tweets & DMs Sent: 49 Engagements: 438 Link Clicks: 31 Followers Gained: -191 Impressions: 14,482 Twitter Tweets & DMs Sent: 107 Engagements: 857 Link Clicks: 102 Followers Gained: 47 Impressions: 68,234 Facebook Accounts (4) Facebook Posts Sent: 78 Engagements: 13,191 Link Clicks: 1,110 New Fans: 521 Impressions: 265,034 Facebook Posts Sent: 92 Engagements: 111,291 Link Clicks: 57,545 New Fans: 1,104 Impressions: 2,897,337 Instagram Accounts (3) Instagram Media Sent: 33 Engagements: 2,861 Followers Gained: 379 Instagram Impressions: 82,110 Instagram Media Sent: 41 Engagements: 1,711 Followers Gained: 107 Instagram Impressions: 544,258 CrowdRiff 12k interactions and 24k views 15k interactions and 36k views ThresHold360 6,717 Views / 1,122 Engaged Views 6,982 Views / 1,165 Engaged Views NOTABLE TASKS • Red Tide Updates • Coordinate Facebook Live Wellness Experience Coverage • GDPR audit of the website • Update Tourism Webpages on Collier County Website • Various COVID19 Related Task • Various Visitor Guide Task • Bandwango Project • Attend & Run Zoom Portion of TDC Meeting • iDSS Data Migration Project (ongoing project) • Update and create various partner website listings 11.A.1 Packet Pg. 202 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 16 MONTH/YEAR: JANUARY ACTIVITY 2021 PREPARED BY: OMMAC- UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: To kick-start the new year, Florida’s Paradise Coast’ visibility in the UK and Ireland media was strong. Totalling 10 individual pieces of coverage in 10 different outlets, it is clear that the desire for US content and to Florida in particular is strong. Following proactive pitching, the team secured inclusion for Marco Beach and Marco Beach Ocean Resort, in OK! Magazines February feature for the world’s most beautiful beaches. The magazine reaches a total of 165,583 readers interested in real-life, celebrities, food, fashion, lifestyle and travel with readers aged 35+, a target for our growing reach on younger audience. UK & IRELAND MARKET UPDATE: The UK continued with the rapid roll out of the vaccination programme in January, and by the end of the month it had already passed the halfway point towards its mid-February target of administering at least one dose of COVID-19 vaccine to 15m people. The speedy rollout of the vaccine to all vulnerable people is seen as critical to reducing the pandemic's death toll and relieving pressure on the NHS. The campaign to reach as many people as quickly as possible was boosted by a shift in policy in early January - to prioritize the first dose of a vaccine, with a second dose up to 12 weeks later, a bigger gap than originally planned. As it stands, the number of doses given has been steadily climbing each day, with a current seven-day average of more than 400,000. With this news some regions of the UK have begun inviting the over 60s - a group that wasn't due to be reached until the end of February - whilst second doses have already been administered to over 500,000 people. Health Secretary Matt Hancock described the current figures as a "hugely significant milestone" in the national effort against the virus. After the first four priority groups receive their jabs, the programme will move onto people aged 50 and over and those with underlying health conditions, before potentially inviting teachers, transport workers, supermarket workers and the military to be vaccinated. With new variants developing across the world, including UK, but particularly in South Africa and Brazil, Boris Johnson introduced a ban on all non-UK travellers from entering the UK and made it compulsory that anyone entering the country could only do so with proof of a negative test at least 72-hours before entry. Despite being in a national lockdown travellers continued to go abroad during January, with Dubai receiving an influx of British tourists. In an effort to clamp down further on illegal leisure travel, the Government announced a plan to introduce hotel quarantine measures, similar to those in Australia. Under these measures, from the 15th February, anyone coming into the UK from these 33 countries, including Portugal, UAE, all of Latin America and several countries in southern Africa, will face a compulsory 10-day quarantine in a hotel at a personal cost of thousands of pounds. With the vaccine roll out mapping ahead of schedule, and Boris Johnson saying he was 11.A.1 Packet Pg. 203 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 17 "optimistic" that people will be able to have summer holidays this year, the travel industry is demanding a plan for “the safe reopening of international travel”. Tour operators and airlines are waiting on the government for further information, due to be coming on 22nd February, about how pre-departure testing, or air corridors may be used to open up travel this summer. Information is changing on a weekly basis and we are monitoring closely the way forward. TRAVEL INDUSTRY OVERVIEW: The first month of 2021 was not a typical one for the travel trade, who are used to it being the busiest and most profitable month of the year. Customer confidence has been hit hard by lock down, but thankfully, a number of bookings still came in for summer 2021 and 2022. The 2022 bookings have been facilitated by operators opening up booking options earlier than normal, realizing that consumers just want something to look forward to, however far away. For example, Jet2 launched its summer’22 programme from all ten of its UK bases, giving customers and independent travel agents the chance to book earlier than ever before. Others continue to be as flexible as possible to entice bookings: for example, Travel Nation announced that it was offering refundable deposits on a handful of classic USA road trips booked for 2021. In aviation news, Heathrow Airport is launching a staff testing trial; the airport is working with NHS Test and Trace on the scheme, which will use rapid lateral flow tests and is intended to help stop the spread of the new more contagious strain of the virus by identifying asymptomatic cases. Furthermore, British Airways is to trial VeriFly’s digital health passport on services between London and the US from 4th February. The app provides digital health document verification, including results of Covid-19 tests, and will also be able to provide evidence that passengers meet the US entry requirements at check-in. In less positive airline news, January saw budget airline Norwegian announce that it has axed its long-haul transatlantic and Asian network. This has led to the loss of 1,100 pilot and cabin crew jobs based at Gatwick Airport. In other news, Kuoni launched its new Covid Travel Advice Hub in January. The one-stop advice hub aims to guide people through the Covid maze, bringing together all of the travel restrictions and requirements from around the world making it much easier to plan holidays for the year ahead. It is the definitive guide to travel corridors, quarantine and testing and is free for everyone to access. In positive news, the over-50s are starting to enquire (and some book) once more, due to the fact that they are being vaccinated at record speed. In January, the Sunday Times travel supplement had a full-page headline on the cover proclaiming that the over 50s are leading the charge for ‘revenge tourism’ (making up for lost time), with Sunvil’s Chris Wright describing “an excitement in the air with older clients”. Scott Dunn reported a marked increase of bookings by the over 65s, particularly to the Maldives and Kirker Holidays described an uptick in interest from more ‘experienced’ clientele who show a real ambition to visit their favourite cities as soon as they have had the vaccine. Abercrombie & Kent also reported good sales, saying “we've seen enquiries from that over-50 bracket, double week on week. Africa, Europe, Egypt and the Indian Ocean fuelling the demand”. Ryanair perhaps took it one step too far with a controversial “jab and go” advertisement which some claimed over-simplified the future of post- vaccine travel. 11.A.1 Packet Pg. 204 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 18 TTG, together with Advantage Travel Partnership, has issued its own research this month which also endorsed this over 50s trend. Current analysis reveals that 75% say that the vaccine will give them the confidence to book and travel within six months, and 44% want to make the most of any new freedom to travel more. Full details of these findings will be released in the Silver Travel Industry report on 9th February 2021. Leading trade publication, TTG has conducted a survey during January with its Travel Agent Tracker, revealing that 84% of responding agents had reported new enquiries, with 66% reporting new sales and US & Canada, the second most popular (after Europe). 44% reported bookings are coming in for Summer 2021. EVENTS UPCOMING EVENTS 2021 DATE SPECIAL EVENT LOCATION February Adapting forward planning for the remainder of the year UK & Ireland February 8-12 Florida Huddle – UK Ireland & Denmark markets Virtual February Oversee and activate trade co-op campaigns: - America As You Like It - Travelplanners /US Airtours UK & Ireland February / March Launch Facebook consumer promotion UK & Ireland March 23-24 Unite – Virtual tradeshow - TBC UK MARKETING/SALES/PROJECTS & ACTIVITIES: Top of mind is the ongoing - Travel Industry Recovery Plan – Covid-19: Forward planning for the remainder of the year and following up on recent past events. Visit Florida – UK & Ireland opportunity – Virtual Quiz We worked with Visit Florida & CVB to submit it a 60 second video new story on the destination for a virtual travel industry quiz. Between each round of the quiz Visit Florida will run the destination video. As they were looking specifically for new hotel or new attraction our submission of wellness and the sports complex was not selected. This was, however, the first time Visit Florida held this type of event and they will aim to include us moving forward. We participated with the Quiz and able to interact with some trade media at the end of the event – overall a good event and worth participating in the future. 11.A.1 Packet Pg. 205 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 19 Florida Huddle 8-12 February 2021 – virtual Assisted CVB with sourcing appropriate meetings for the UK, Ireland, Scandinavia and French Markets. Ensured registration and reviewed attendees. Prepared for upcoming meetings. National Geographic Traveller Publication – March’21 Issue Finalized our submission for this publication - we negotiated a leading page up front within the publication opposite the ‘Contents’ page. We also identified and negotiated with high-end tour operator ‘Audley Travel’ to act as our Call-to-Action to generate greater conversion into Florida’s Paradise coast. Coordinated with CVB and advertising agency, Audley and the publication to Meet deadline of ad. Although March issue – it is issued in February’21. UNITE – Virtual tradeshow UK – March 23-24 2021 Reviewing the opportunity to participate with this proactive trade event. Have requested the attendees expected and will research additional exposure prior to proposing to CVB for approval. Facebook Promotion – UK We continue to research the most productive timeframe for this upcoming Facebook consumer promotion, and we are aiming to launch in February/March – due to current market conditions. This is a key out-reach with the growth of digital communications. A focus will be on the key messaging of ‘Only Paradise Coast Will Do’ and the ‘Paradise Pledge’ via this focused digital arena. We are aiming to interactive with tour operators for lead in pricing to encourage bookings. Ongoing Collaborations: Following up and maintaining regular outreach to our UK & Ireland trade suppliers – highlights include the below but not limited to this list: • Audley Travel – Confirmed as call-to-action partner within National Geographic Traveller marketing • America As you Like it – January activity placed & executed • Florida First Travel - Participating with social media outreach & reviewing opportunity • Virgin Holidays – ongoing discussions • BA Holidays – ongoing updates • Trailfinders – ongoing discussions • Travelplanners/ US Airtours – Reached out for a CTA offer for Prima magazines - Co-op activity in place for January activity Zoom Meetings and Webinar In contact with tour operates and travel industry on weekly basis. Joined various Webinars: • CVB Partners webinar • Travel Weekly industry update • Visit Florida Trade & Media Virtual Quiz 11.A.1 Packet Pg. 206 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 20 Updates: Industry updates forwarded to CVB for the various industry partner briefings Website Enquiries: OMMAC continue to distribute literature required for UK, Ireland and France via the UK mailing house. MEDIA SUMMARY: TRENDS This month with the UK going into lockdown and all but essential travel being banned, themes for newspaper and magazine content promoted a ‘plan now, travel later’ ethos for travel. As we started the new year, publications released a wealth of information on travel trends for 2021 and more importantly, key destinations to visit. The Times published ‘100 best holidays for 2021’ whilst The Independent went with ‘21 trips to help you reconnect in 2021’. The Telegraph and The Financial Times released travel trend themed features, focusing on how consumer travel will change for 2021. As government restrictions increased across the UK, destinations still welcoming UK travellers received additional attention from the media. Popular places such as Dubai came under fire for promoting influencers who were visiting for ‘work’, as people found loopholes to travel, whilst the Bahamas was scrutinized for issuing long-stay ‘working visas’ allowing travellers to work remotely, and escape the UK lockdown. With the UK vaccine rollout under way, a number of publications started to look ahead to the possibility of travel for 2021. The Sunday Times published a discussion piece on vaccine passport holidays entitled ‘Summer holidays 2021: what are our chances of getting away?’ The article was reported to be their top viewed travel piece for that week. The Telegraph also switched their travel content from advice and information, to pieces with an inspirational travel focus; clearly showcasing their hope that international travel will resume this year. As the Government urged caution on booking summer travel, travel editors united in their cry to keep faith in the industry, and encouraged readers to keep positive and not give up on dreams of a summer escape abroad. Hearst publications reported that the highest travel searches across their sites were for staycations and rail holidays (in the UK and in Europe). On their social media, picture perfect cottages and European chateaux performed the best, indicating there is still a desire for travel and escapism. Similarly, a survey released by News UK revealed the top destinations being researched in the UK included Maldives, Bahamas and Sri Lanka. Luxury rail travel, boating holidays and Cornwall also indexed highly. Looking ahead, The Telegraph is holding consumer webinars entitled ‘how to travel in 2021 – all you need to know’. Hosted by Claire Irvin, Head of Travel, and joined by Ben Ross, Deputy Head of Travel and Nick Trend, Chief Consumer and Culture Editor, the sessions will run fortnightly. Topics discussed to date include cruise, ski, long haul travel and half term holidays. 11.A.1 Packet Pg. 207 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 21 Following the increasing presence of sustainability and eco-tourism features across the UK media, Conde Nast Traveller released their first ever sustainability issue in January. Having hired Juliet Kinsman as Sustainability Editor in 2020, the publication is spotlighting the communities around the world that are pushing the boundaries of eco-friendly travel. Content includes nature-led wellness retreats, eco-conscious stores, restaurants championing zero-waste and self-sufficient stays. Plus, the first-ever Green List recognises the people taking action now. OUTLET UPDATE As the media landscape changed considerably towards the end of last year, we scheduled zoom meetings with all key newspaper, consumer magazine and travel trade editors at the start of January. These calls proved extremely insightful into the current key focuses and opportunities for 2021 and revealed that each outlet has a unique outlook and set of priorities for 2021 - there is no ‘one size fits all’ approach when it comes to the current situation. Intel and trends will be provided on an on-going basis in the monthly report. Hosted on 25th January, this year’s Travel Media Awards were hosted virtually. The awards are the only UK awards recognising excellence and achievement across all forms of media, and showcase the best of the UK’s writers and publications. Key winners from this year included: Wanderlust for consumer publication of the year; The Telegraph for national broadsheet; TTG for trade publication of the year; and the consumer writer award went to freelancer Jamie Lafferty. This month saw the launch of Eagle Magazine, an online wellness title. The title will be covering topics from food and fitness, to astrology, spirituality, luxury travel, fashion, books, culture, financial wellbeing and interiors (and everything in-between). Attached to the motto ‘attainable, sustainable, radiant health’ the magazine is aiming to inspire readers to find happiness and fulfillment. Finally, the travel section in The Sunday Times returned to a standalone segment, rather than being bound in with Home, showing the publication’s faith in travel resuming. PUBLIC RELATIONS ACTIVITY: Proactive Pitching: ● Recent award wins and accolades ● Paradise Pass launch ● 2021 news, offers, new openings and renovations Multi-destination roundups: ● 12 Months of Travel ● Blue Monday ● Far-flung Destinations to book for late 2021/22 11.A.1 Packet Pg. 208 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 22 ● Epic Trips for the Over 50s ● End of Dry Jan WOW Bars ● Window from the World TravMedia Requests: ● Reach PLC - News and new openings ● Surf Girl - Travel in 2021 for watersports ● High Life - World’s best golf courses ● The Travel Magazine - Inspirational foodie themed holidays for 2021 ● Telegraph - best bars around the world ● Guardian - Virtual experiences ● Daily Mail - 2022 holiday inspiration ● Harrods Magazine - 2021 bucket-list trips ● The Sun - Golf holidays ● Press Association - Infinity pools ● Reach PLC - Virtual activity ● Irish Tatler - Hot hotel openings in 2021 ● Daily Mail - Hotels with great history ● Inews - Trips of a lifetime ● OK! - World’s most stunning beaches ● The Sun - Virtual education Media Meetings In January, the PR team held 1-1 virtual media meetings with a selection of broadsheet and national, trade and lifestyle travel editors, and freelancers to discuss editorial opportunities for 2021. Media met with included: • ABTA - Anthony Pearce, Director and Founder • Bella Magazine - Carly Honeyfield, Editor • Citizen Femme - Sheena Bhattessa, Editor in Chief • Escapism - Lydia Winter, Editor • Foodism - Mike Gibson, Editor • Independent.co.uk - Cathy Adams, Head of Travel • ITTN & Business Trade Traveller Ireland - Fionn Davenport, Editor • LoveEXPLORING/FOOD - Laura Jackson and Daisy Meager, Editors 11.A.1 Packet Pg. 209 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 23 • Lijoma - Keith Drew, Editor and Freelancer • Metro - Laura Millar, Editor • Telegraph - Ben Ross, Deputy Head of Travel • The Sun - Lisa Minot (Travel Editor) and Jacob Lewis (Deputy Travel Editor) • The Times / Sunday Times - Duncan Craig (Travel Editor) and Jenny Coad (Deputy Travel Editor) • TTG - Abra Dunsby, Features Editor • Travel Bulletin - Mariam Ahmand, Assistant Editor • Travel Matters - Andrea Pellicci, Editor • TravelMole - Graham McKenzie, Editor • Travel Weekly - Robin Searle, Managing Editor Webinars attended Roxhill 10-minute interviews with: ● Foodism - Mike Gibson, Editor ● Hello - Rosie Nixon, Editor in Chief ● Mail Online - Bridie Pearson Jones, Reporter Social With Media: ● Gaby Huddart - Red, Good Housekeeping ● Liz Edwards - Times / Sunday Times ● Susan Ward Davies - Freelance Awards and Virtual Events The winners of the Travel Media Awards 2020 were announced at an online event on 25 January, attended virtually by representatives of the UK’s top travel media. The event saw 22 publications, broadcasters, journalists and photographers awarded a prestigious trophy, including adventurer, author and photographer Levison Wood. The Travel Media Awards were created in recognition of the hugely influential role that today’s travel media play. Submissions were judged by some of the UK’s most influential travel industry figures alongside leading travel writers and editors. Categories covered a wide range of disciplines and media, from consumer travel magazines (both national and regional) to travel trade titles and guide books. 11.A.1 Packet Pg. 210 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 24 Winners include: ● Trade Publication of the year - TTG ● Consumer Publication of the year - Wanderlust ● Consumer Publication of the year - Independent.co.uk ● Consumer feature of the year - The Guardian ● Consumer magazine of the Year - Vanity Fair ● Blogger of the Year - Anywear We Roam ● National Broadsheet - The Daily Telegraph ● National Tabloid - The Sun ● Sustainability feature of the year - BBC Wildlife ● Travel Broadcast of the year - Earth Cycle (Prime) ● Photography Award - Bella Falk ● Regional Publication of the year - Cheshire Life ● Breaking Travel News - Francesca Street, CNN Travel ● Guide of the year - Curious Travel Guides ● Young Writer of the Year - Lottie Gross ● Customer Magazine - Audley Travel ● Trade Feature of the Year - James Draven TTG ● Trade Writer of the Year - James Draven ● Specialist travel writer of the year - Sarah Reid ● Consumer Writer of the Year - Jamie Lafferty ● Special Contribution Award - Levison Wood PUBLIC RELATIONS – January 2021 Coverage DATE MEDIA TITLE MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 14.01.21 Irish Daily Star Print Rohan Smith Taking Care of Fitness 184,000 1,840 15.01.21 Irish Times Online Lorna Parkes 10 of the Best Virtual Travel Experiences for 2021 2,457,000 4,914 15.01.21 Lancashire Times Online Phil Hopkins Happy Planning Travel Guide for 2021 5,000 1,043 11.A.1 Packet Pg. 211 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 25 15.01.21 Yorkshire Times Online Phil Hopkins Happy Planning Travel Guide for 2021 5,000 1,043 19.01.21 Travel PR News Online Editorial staff 12 months of travel inspiration for 2021 359,389 809 19.01.21 Travel PR News Online Editorial staff 2021/22 holidays to book with confidence 359,389 693 19.01.21 Travel PR News Online Editorial staff Best of the USA - seeing in a new era with Biden 359,389 809 19.01.21 Travel PR News Online Editorial staff Lets Get Physical; eight worldwide virtual fitness classes 359,389 1,212 27.01.21 Travel PR News Online Editorial staff Toast the end of dry Jan with these around the world WOW bars 359,389 571 28.01.21 Crave Magazine Online Alejandra Perez Far flung destinations: plan your dream trip 120,000 2,400 TOTAL 10 4,567,945 $15,334 MEDIA COVERAGE HIGHLIGHTS: • See attached coverage via Wetransfer • Highlights below 11.A.1 Packet Pg. 212 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 26 11.A.1 Packet Pg. 213 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 27 SOCIAL MEDIA HIGHLIGHTS: 11.A.1 Packet Pg. 214 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 28 MONTHLY SALES & MARKETING ACTIVITIES JANUARY 2021 EUROPEAN SALES & MARKETING prepared by on 1 February 2021 SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o America Unlimited GmbH, Timo Kohlenberg, Owner NAP Marketing In January we finalized our podcast campaign with America Unlimited. The last activity of the campaign was the newsletter promotion to push our Paradise Coast podcast episode. This newsletter was sent out to 145.000 contacts. Completed campaign reporting will follow in February. o CRD Touristik, Pia Hambrock, Head of Product & Operations NAP Marketing We have successfully secured a spot in the Visit Florida training with CRD Touristik. We will be sharing a spot with the Florida Keys. The training is scheduled for February 25th and will be recorded, in order for e very employee at CRD to be able to watch it and receive a proper training. The focus of the training will be Insider Tipps and extraordinary things, as the employees are quite familiar with the USA and Florida. o Tourlane, Arlett Walleck, Senior Travel Product Manager North America & Iceland Product Update Arlett is our main contact for the USA. Due to the current situation most of the employees are on short work, some even 100%. Therefore, Tourlane has invested most of the time during the pandemi c to develop their technical expertise and advantages, selling into global market. We will stay in touch with Arlett. 11.A.1 Packet Pg. 215 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 29 o Faszination Fernweh, Sandra Kätsch, CEO NAP Marketing We have talked to Sandra from Fasziantion Fernweh, a small USA specialized TO. They are focusing on sales for Florida Q4 this year. They are still on hold concerning marketing in general and will let us know, once they are kicking off marketing activities. Switzerland o Knecht Reisen AG, Robin Engel, Product Manager North America NAP Marketing We have held a video call with Knecht Reisen. Unfortunately, Robin Engel and Michael Bötschi our two product managers will leave the company by the end of March. They will be participating at the Brand USA travel light week in March and will introduce their successor. Netherlands o AmerikaNU.nl, Bart Verhoeff, Owner Naples Sales We have held a video conference call with Bart from Amerikanu.nl, he is the former owner of GoAmerica, which filed insolvency in 2019. Bart has founded Amerikanu.nl in 2019, a small USA specialized TO and is using the current situation to work on the technical side of the company. We have successfully secured a landing page for the Paradise Coast featuring the highlights of the destination as well as images on the website of the company. He is confident that tourists will be travelling to the USA starting September 2021 and he already has requests for 2022. His impression from clients is, that they are saving money, due to the situation now, and planning to travel as soon as possible. TRAVEL AGENTS o rtk reisen GmbH, RTK, Roland Frank, Head of Sales TeleSales Head of Sales of the travel agency cooperation RTK. RTK owns 3,000 stationary travel agencies. In addition, RTK is part of the superordinate QTA, one of the largest cooperative associations in Germany (Reiseland, mein Reisesepezialist, etc.). Due to the pandemic, almost all employees at the RTK head office in Burghausen are currently on short -time work. The field staff is working at 50%. 90% of the normally personal appointments are replaced by telephone. Frank estimates that this way of working will conti nue in parts after the crisis and that the field service will become an office service in the field. The prerequisite for a partnership with RTK is actually a stationary travel agency, but Frank granted some TAs a special solution, for the period of the crisis. In the long term, plan is formobile distribution. 11.A.1 Packet Pg. 216 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 30 o FIRST Reisebüro, Taunus reiseservice GmbH, Pia Kuhnhenne, Travel Agent Tele Sales Office is located in a very affluent area of Kronberg. They do good luxury clients, especially for long -haul destinations and also do receive bookings at the moment, although, very limited e.g. Maldives. They mainly book via ATI which is their main TO (as being a franchised office with FIRST). o MK Reisebüro Messmer & Kempf, Bernd Fleischer, Travel Agent Tele Sales Few bookings for summer 21 in Europe in all segments. Previous focus on luxury segment adjusted by pandemic to all target groups. No long-haul bookings. Concerned customers due to renewed talks about official travel restrictions. Very happy to use their time to inform themselves about special products, very interested in the DiaMonde portfolio as well as the DiaMonde School. Both core staff originally from TUI and thus focused on their products until sound alternatives are recommended. o LUX VOYAGES S.A.R.L., Julia Zabel, Travel Agent Tele Sales The attitude of Luxembourgers towards travel during pandemic times differs significantly from the German attitude. In general, citizens are more open. In Germany, one's own country is perceived as the safest comfort zone. In Luxembourg, living beyond the borders is part of everyday life due to the size of the country. The mentality of Luxembourgers is generally more cosmopolitan, self -responsible and flexible. During the Christmas season, there were a lot of bookings, hardly anyone stayed at home. Currently booking the Maldives, Seychelles, Dubai and the Caribbean. Choice of destination depends on the following factors: availability of business class with the airline, entry formalities, pandemic status and book ability via Lux air (basis of trust with the Luxembourg TO). MARKETING o Facebook fan page # posts: 9 #fans: 14.478 Please find down below the most successful posts in January: #1 22.01.2021 Old Naples, reached 5.777, 330 reactions and 279 likes #2 18.01.2021 Delnor -Wiggins Pass State Park, reached 850, 52 reactions, 43 likes #3 26.01.2021 Ten Thousand Islands, reached 683, 29 reactions, 21 likes o NAP newsletter Prepared and sent out the dedicated NAP newsletter with the focus on the arts and culture scene at Paradise Coast to 2,837 consumers, media contacts and travel agents in DACH on January 28 th, 2021. The opening rate was 20,9 %. 504 opened the newsletter and in total it was opened 839 times. All in all, the results of this newsletter:https://mailchi.mp/diamonde/die-paradise-coast-fr-alle-sinne?e=[UNIQID] 11.A.1 Packet Pg. 217 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 31 o Newsletter inclusion Visit USA DACH We have secured a newsletter spot at the Visit USA DACH January newsletter sent out January 28 th, 2021. This B2B newsletter is send to a total of 25,000 trade contacts in Germany with an opening rate of up to 40%. This was free of charge. Please find screenshot attached. o Conference Call Expedia We have successfully held a video conference call with Rosa on January 19th, 2021 and discussed the following. - Expedia is seeing that the page visitors are more and more searching and also book holidays - USA is among the TOP 10 travel destinations people are searching for to travel to in 180 days - Florida is among the Top 10 USA destinations that are searched - They can clearly see that couples are searching the most and the most clicked on filters when searching hotels are, free breakfast, Oceanview inclusive. This could indicate that people are looking for a relaxing holiday - Expedia also reports that searches show: people are looking for remote places/ nature to travel - They also reported that Travel Agents gain importance. As they have an expertise on how to do cancellations, what to take care of with the COVID situation etc. Concerning future campaigns, Expedia will prepare a proposal for us with a focus on sales. Our next video call is scheduled February 15th, 2021. o Newsletter inclusion Visit USA Belgium We have successfully secured a spot in this month’s Visit USA Belgium newsletter, which Visit USA hast started in May 2020. The newsletter was sent out January 27th, 2021. Please find screenshot attached. PROJECTS o Conference Call CVB & DiaMonde We have held a conference call with Jack Wert and Claudia Cianfero, to discuss the current situation and how to move forward within our respective markets on January 26, 2021. o Conference Call Visit Florida We have held a conference call with the German Visit Florida rep at the beginning of January to discuss the virtual format of ITB 2021. o Fvw counter days Secured and confirmed our participation at the fvw counter days on February 11 -12, 2021. The fvw counter days is an online trade show for travel agents from DACH showcasing the whole world. We will have a virtual both during this 2-day trade show in the USA hall. We will be able to connect with travel agents via a chat tool and video calls. On top of that we have secured one of the webinar spots, we will now have 20 min representing the Paradise Coast on February 11 around noon time. Fvw is counting with ov er 1000 travel agents to participate at the show. The cost for this activity is 1.904€. 11.A.1 Packet Pg. 218 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 32 o Paradise Coast e-Academy Resulting from our Paradise Coast e-Academy in December, we have received even more social media postings from travel agents and therefore have updated the marketing reporting. Please find it attached. CONSUMER o Brochure fulfillment: 2 in total HIGHLIGHTS IN FEBRUARY 2021 o Florida Huddle, February 8-12, 2021 o Fvw counter days, February 11-12, 2021 o Visit USA DACH virtual election, February 3rd, 2021 o CRD Touristik training, February 25th, 2021 o Expedia conference call, February 16th, 2021 11.A.1 Packet Pg. 219 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 33 Powered by Monthly Report Prepared for: Naples, Marco Island, Everglades CVB January 2021 LATAM Argentina, Brazil, Chile, Colombia, Mexico BRAZIL TRADE Sales Calls / Meetings Highlights We maintain contact with travel trade to check upon their actual situation, what are they expectation for 2021 and also giving them highlights about Paradise Coast. All tour operators and travel agencies had their sales increased and are selling 2021. Focus are still domestic products and international ones that has already permitted Brazilians to visit (as Maldivas, Mexico, Dubai and Latin America Countries). Further destinations such as USA and Europe are being promoted for the third trimester of 2021. Very competitive agenda to schedule webinars with travel agents. Name Company Objective and Outcome Osmar Rodrigues osmar.rodrigues@travelclass.tur.br Travel Class They are a Traveller Made travel agency. They have a package "Knowing the South Florida" available on their website. https://www.travelclass.tur.br/pacotes-de- viagens/para-key-west/florida-conhecendo-o-sul Ricardo Campos ricardo@tradetours.com.br Trade Tours National sales increased (it was 5% of the total sale and now it is about 85%). They are still updating packages on the website, they will add Paradise Coast. Ricardo participated 3 years ago at Florida Huddle - they work a lot with brokers and have contact with hotels. They are not making any trainings, they are with 1/3 of the team. They are 11.A.1 Packet Pg. 220 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 34 thinking of returning to the office and rehiring. We will schedule training when the borders reopen. Susana Lopardo susana.lopardo@grupobrt.com.br BRT They will add a new fly & drive package - maybe a motorhome too. We´ll schedule a new training for march. Camila Yida camila.yida@viagensecia.com.br Viagens e Cia Tour Operator from São Paulo - are focusing on national and open international destinations. Closed destinations are still on stand by. Fernando Nobre fernando.nobre@rcaturismo.com.br RCA They are still 100% homeoffice but will be back to the office by February. They are selling nationally (before it was 5% now it is 90%). Adriana is responsible for products, Fernando is more commercial. Training scheduled for march. Cecile Cordioli cecile@jetsetviagens.com.br Jet Set Viagens Virtuoso Agency. They are also representatives of Relais & Châteaux in Brazil. They have already sold Paradise Coast. They are low on sales, still adapting to the pandemic. They have always been an agency of few but good clients. Sent Paradise Coast information. Renata Rimbano produto01@raidho.com.br Raidho Viagens Operator focused on travel experiences. They are not interested in implementing US locations at this time. Dulce Bonaldo dbonaldo@viajanet.com.br Viajanet They are an OTA with more than 11 years in the market, more focused on air sales. In 2019 they had about 5k paxs sold to Florida. Sent Paradise Coast information. Tais Ballestero tais@travelmedia.com.br Travel Media Marketing Agency from Viajanet. They work with cooperative campaigns focusing on disclosure and increased sales. Eduardo Genekian Eduardo@CruiseAmerica.com Cruise America In 2020 they had many markings so they started 2021 by launching promotions. It has stores based in Orlando, Miami, Tampa and Fort Lauderdale. They offer suggested itineraries including Paradise Coast. Sonia Maschietto GSP Travel Travel agency focused on luxury. Sales are super low. They are hiring a person to do a marketing research to understand what customers are looking for/thinking about. Sent Paradise Coast information. Carina Neves carina.neves@belvitur.com.br Belvitur Tour Operator from Minas Gerais. Training schedule for January. Sent Paradise Coast information. Michelle Lima michelle.lima@novaoperadora.com Nova Operadora The website needs to be updated. They are changing the internal system and will adjust the site later. The publication of the scripts should 11.A.1 Packet Pg. 221 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 35 return to normal only in some time. Sent Paradise Coast information. Marcela Braga m.braga@sakuratur.com.br Sakura Consolidadora Consolidator that also started selling travel packages. They sell Florida. Sent Paradise Coast information. Anselmo Junior anselmo.junior@americantravel.tur.br American Travel Operator of the interior of SP. We scheduled training for February. Sent Paradise Coast information. Erica Kamura erica.kamura@flot.com.br Flot At the moment, they are not divulging nor giving training to destinations with closed borders. Paula Ribeiro paula@paularibeiro.tur.br Paula Ribeiro Viagens Small agency in São Paulo, likes to buy with Teresa Perez, Terramundo and TGK. For now it is not selling much USA destinations for 2021. Sent Paradise Coast information. Sheila Zatz sheila@summittur.com.br Summit Viagens e Turismo They are a traveller made agency in São Paulo (3 employees) with 28 years in the market. She said that already sold Paradise Coast. She likes to do everything herself - through the hotel. It is not selling USA (by its own decision) through cancellation and rescheduling procedures. She is currently selling what is open (Dubai, Maldives). Patricia Viana Pativianabsb@gmail.com Viana Turismo They are a family agency with 24 years in the market located in Brasilia. They are boutique traveller made. At the moment sales to USA are stopped. Sent Paradise Coast information. Luciana Samaha luciana@viabellu.com.br Viabellu Turismo Luxury agency in São Paulo. Sales to USA stopped, she believes it will remain so until we have news regarding the border. Sent Paradise Coast information. Update KPIs of Sales Call FY 20/21 KPIs (20/21 FY) Updated Sales Call 240 annual October – 15 November – 15 December – 20 January - 20 Total so far 70 Sales Call Update KPIs of agents trained FY 20/21 KPIs (20/21 FY) Updated Educated Travel Agents 2.500 annual Brand USA Webinar – 63 11.A.1 Packet Pg. 222 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 36 (400 for E-Learning Platform Promotion) Suncoast Training – 42 Magic Blue Training – 93 Escape Travel Training – 10 Brand USA Discovery Program E-learning Platform – 34 Belvitur - 23 Total so far 265 agents trained Training Belvitur Tour Operator – Jan 21st – 23 attendees PUBLIC RELATIONS Media Meetings – emails & calls Name Publication/Media Market Objective & Other Notes Rodrigo Vieira Panrotas BR Share the press release with the news for 2021 Camila Lucchesi Brasilturis BR Share the press release with the news for 2021 Anderson Masetto Mercado & Eventos BR Share the press release with the news for 2021 Camila Laram Viajar SA BR Share the press release with the news for 2021 Patrícia Penna Turismo & Eventos BR Share the press release with the news for 2021 11.A.1 Packet Pg. 223 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 37 Results • Panrotas| https://www.panrotas.com.br/mercado/destinos/2021/01/paradise-coast- comeca-2021-com-nova-representacao-e-premios_179236.html 11.A.1 Packet Pg. 224 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 38 • Brasilturis| https://brasilturis.com.br/naples-cvb-anuncia-novos-membros-na-equipe- conheca/ 11.A.1 Packet Pg. 225 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 39 11.A.1 Packet Pg. 226 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 40 • Mercado & Eventos| https://www.mercadoeeventos.com.br/_destaque_/destinos- destaque/paradise-coast-expande-equipe-de-cvb/ 11.A.1 Packet Pg. 227 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 41 • Qual Viagem| http://www.qualviagem.com.br/paradise-coast-na-florida-inicia-2021- com-noticias-positivas-e-premiacoes/ 11.A.1 Packet Pg. 228 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 42 11.A.1 Packet Pg. 229 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 43 • Turismo & Eventos| http://www.jornalturismoeeventos.com.br/2021/01/22/paradise- coast-na-florida-inicia-2021-com-noticias-positivas-e-premiacoes/ 11.A.1 Packet Pg. 230 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 44 11.A.1 Packet Pg. 231 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 45 • Viajar SA| https://viajarsa.com.br/paradise-coast-na-florida-inicia-2021-com-noticias- positivas-e-premiacoes/ 11.A.1 Packet Pg. 232 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 46 11.A.1 Packet Pg. 233 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 47 Description Media Subject Date Copies/ Pageviews/Impressions 11.A.1 Packet Pg. 234 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 48 Panrotas Paradise Coast starts new year with new representation and awards 01-25 64,896 Brasilturis Naples CVB announces new staff, check it 01-25 41,633 Mercado & Eventos Paradise Coast expands its CVB’S staff 01-25 17,796 Qual Viagem Paradise Coast, Florida, starts new year with great news and optimism 01-22 7,835 Turismo & Eventos Paradise Coast, Florida, starts new year with great news and awards 01-22 3,580 Viajar SA Paradise Coast, Florida, starts new year with great news and awards 01-26 13,800 Next Steps Trade & PR • Promote the reopening of travel and tourism related business • Promote news in the destination and content to inspire travelers ARGENTINA TRADE - Actions with trade: Name Market Company Objective & Outcome F Up Martin Crippa mcrippa@ola.com.ar Buenos Aires / Rosario / Mendoza / Mar del Plata / Cordoba / Neuquen Ola ROSARIO - Maipu 1050 Phone: 54 (0341) 5304000 Very important Wholesaler / They are currently working on re scheduling’s / Few demand to Mia, Caribbean, Brasil and Mexico / Lot of demand to Argentina as well F up training with sales force and to their customers with new modality "Meet & Speak" Cinthia Castro ccastro@ricale.com Argentina Ricale - Paraguay 866, C1057 AAL, Buenos Aires Phone:011 5776- 4000 Very important consolidator / They are working on lots of re scheduling’s / Lots of demands to Caribbean, Mex and Miami / Not open to f up training on jan / feb / march 11.A.1 Packet Pg. 235 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 49 training until end feb / March Sol Fagnani sol.fagnani@bibamgroup.com Argentina Avantrip - Av. Chiclana 3345, C1260 ACA, Buenos Aires - Phone: 0810-222- 2826 Very important B2C in the market as well as Garbarino Viajes / Lots of demand to Argentina due to current facilities / Very interested on marketing actions f up training with new proposal training sessions Rodrigo Serpa rserpa@garbarinoviajes.com.ar Argentina Garbarino - Av. Cabildo 2027 (Proximamente!) Belgrano, C.A.B.A. - Phone: 0810- 555 7077 Very important consolidator / They are working on lots of re scheduling’s / Lots of demands to Caribbean, Mex and Miami and also to Argentina / They requested special rates from Hotels in destination to offer / Special action done i Mar del Plata (Live with more than 1,100 views) /Also very interested on working in marketing actions f up special proposals from hotels in destination Vanina Nakama producto1@towertravel.com.ar Argentina Tower - Lavalle 462, C1047 CABA - Phone: 011 5217-7400 Very important TTOO / They are working on re scheduling’s / Lots of demand to Argentina but still working on outbound demand / Focused on destinations and products with possibility of working with co-ops campaigns f up training with travel agencies / f up special actions with hotels in destination Carlos Alonso carlos.alonso@tucanotours.com.ar Argentina Tucano - Av. Corrientes 569, C1043 CABA One of the most important consolidator in the f up training with travel agencies / f 11.A.1 Packet Pg. 236 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 50 Phone:011 4116- 6222 Country / they are mostly selling Argentina, Miami, Brazil, Caribbean / Working on re scheduling up special actions with hotels in destination and also agreement with AA for future demand Leandro Gomez leandrog@topdest.com.ar Argentina Top Dest - Av. Corrientes 753, C1043 AAH, Buenos Aires. Phone:011 5555- 3700 Very important wholesaler / Huge Caribbean and Mia department due to demand / lots of demand to Argentina but still reinforce actions to increase demand to outbound destinations f up new training style with their travel agencies Claudio Fernandez claudioleisure@fibertel.com.ar Argentina Leisure Express - Viamonte 783, C1053ABO CABA. Phone:011 4322- 7880 Their target is leisure people so they have demand but they are currently putting their efforts on countries where Argentines can come in / Working permanently on re scheduling´s / F up a second training with remaining travel agencies that did not attend the first training given last year f up training with new format and propose hotels in the area to be offered Horacio Speri hobs@arnetbiz.com.ar Buenos Aires Vol Au Vent -Cdad De La Paz 1092 PB Colegiales. Phone: (011) 4787 - 6555 Travel agency located on an ABC1 area of the city of Buenos Aires / Travel agency located on an ABC1 area of the city of Buenos Aires / They are now working on re scheduling´s / f up demand from their customers 11.A.1 Packet Pg. 237 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 51 They have demand on Caribbean but sometimes they are scare to sale because of the future re schedule which takes many time Jose Valentijose@pedemonte.org Cor / Rosario / Mar del Plata / Buenos Aires Jumpin- Sarmiento 854 Piso 5 Oficina 8- Rosario - Argentina. Phone: 0341 449 6696 They are a Tour Operator from the interior of Argentina / The demand has stopped /They are selling Argentina for the current special offers / Also working on re scheduling´s / Training march Roberto Giacoboneroberto@grupo8.com.ar Argentina / Py Grupo 8 San Martín 663, C1004 AAM. Phone: 011 5276- 5000 They are currently working on their IT to be more competitive when the Pandemia comes to an end / The demand has stopped and they are also working on lots of re scheduling’s / f up training after feb Daniela Iervoloni daniela.iervolino@lozadaviajes.com Córdoba Lozada Viajes Juan Antonio Lavalleja 785, X5000 Córdoba Phone:0800 555 6923 They are located in the Interior of Argentina / Their demand did decrease because of the increased of Covid cases / They are also working on lots of re scheduling´s f up the possibility of making a special campaign with their branches Martin Franco promocion@360regional.com.ar Córdoba Regional 360 Av. Marcelo T. de Alvear 368, , Córdoba- Phone: 0351 421-5540 They had a lot of demand on oct and Nov specially for Latam / since Dec the demand has decreased / they are still working on actions to their f up training after march 11.A.1 Packet Pg. 238 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 52 markets such as Caribbean, Miami, Brazil and Argentina Gabriel Jose ventas@tdcviajes.com Chile / Córdoba TDC - Av. Marcelo T. de Alvear 368, , Córdoba- Phone: 0351 421-5540 They manage international customers from Latam / They had a lot of demand in Oct and November for Argentina / Brazil used to be their 8'% income and it has decreased due to the increased of covid cases f up training with their customers from Latam Geraldine Hinojosageralhl@hotmail.com Argentina / Py Vision travel (Virtual offices) (+54) 115- 032.8126 Travel Agency B2C /Currently working on rescheduling´s / Completely lack of demand at the moment f up demand from their customers Claudio Romero claudio.romero@gmail.com Buenos Aires Getting Travel (virtual assistance) Travel Agency B2C / Tey are having demand for business travelers for Latam/ Also selling Argentina / f up demand from their customers Silvina Perez silvina@dms-tour.com Buenos Aires DMS Gral. Soler 66, Ramos Mejía, Provincia de Buenos Aires. Phone: 011 4656- 9532 Travel Agency (B2C)/ Currently working on rescheduling´s / not demand at all f up demand from their customers Diego Fotti dfotti@ttsviajes.com Argentina TTS Av. Cabildo 2900, Buenos Aires- Phone:011 2152-7200 They are very interested on Marketing campaigns / They have a variety of customers since they manage FIT´s, groups (corporate, leisure) and also they have their B2C as well as their consolidator / They are selling Argentina f up marketing actions 11.A.1 Packet Pg. 239 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 53 due to the campaigns done Romina Maetow rmaetow@essentialtravel.tur.ar Argentina Essencial Maipú 311, C1006 ACA, Buenos Aires. Phone: 011 5274- 1100 They are a TTOO having demand o Argentina, Peru, Chile, Uruguay, Europe and Africa / The demand is focused on 2022 and end 2021 specially / They are currently working on lots of re scheduling´s f up training with their customers Florencia Gomez florencia@lomejor.tur.ar Cordoba Lo Mejor Av. Colón 119, X5000 EPB, Córdoba- Phone: 0351 429- 5000 They are a TTOO from the Interior of Argentina / They usually sell multidestination / They are not having demand as they are managing their hotel in the interior of the country / Anyway they have quotations to Caribbean and Miami for mid-2022 / They are also working on lots of re scheduling´s f up training wih their customers from Corddoba Angela Massucco amassucco@freeway.com.ar Rosario / Cordoba Freeway Córdoba 1452, S2000AWV Rosario, Santa Fe. Phone: 0341 486- 8400 Working on re scheduling´s / they are working on quotations for 2022 / most customers are scare of having to reschedule a trip after making a reservation f up training to their customers in Rosario and Cordoba Martin Perez ventas3@hubtravel.com.ar Argentina Global Explorer Av del Libertador 218 Piso 1, CABA, Buenos Aires. Phone: 0115219- 1414. They are focused on how to make trainings more attractive / they are working on re scheduling´s / Few demand to exotic f up training with new style so as to be attractive as they requested 11.A.1 Packet Pg. 240 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 54 destinations for the type of customers they manage Elias Waltereliasw@halifaxviajes.com Argentina Halifax Tucumán 1484, C1050 AAD, Buenos Aires. Phone:011 5218- 4499 All their efforts are focused on the second semester of 2021 / working on lots of rescheduling´s at the moment f up training with new style so as to be attractive as they requested Mario Cavasotto mcavasotto@ltransatlantico.com Argentina Lloyd Maipú 272, C1084 CABA. Phone: 0810-999- 8728 B2C travel Agency specialized in corporate market / They are working on new strategies for mid 2021 f up demand from corporate customers so as to check future actions Juan Brond juan.brond@eurovips.com Buenos Aires Eurovips Bartolomé Mitre 790, C1036 AAN, Buenos Aires. Phone:011 5556- 2400 They are currently working on quotations for Caribbean for Sept 2021 / also having a lot of rescheduling´s f up demand and the possibility of offering a training Verónica Cortez cortezvero@crowntravel.com.ar Argentina Crown AAR, Maipú 859, C1005 CABA. Phone: 011 5279-9961 They are having a feedback from their customers indicating they will contact them again on March to travel Sept 2021 / All decisions will be made on march / They are focusing their marketing and communications effort after March 2021 f up training for end march Gabriela Mori GMori@turismo- pecom.com.ar Argentina Turismo Pecom Av. Corrientes 880, C1043 CABA. Phone: 011 7078- 4400 Specialized on corporate customers / they mentioned that they note that everything is much confused worldwide f up training with their sales force Visits to Mar del Plata Mar del Plata is a very important destination to visit since their potential 11.A.1 Packet Pg. 241 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 55 business for the Tourism Industry is very important due to its proximity to agriculture fields where there is a very high-end population. Many 5 star hotels are located there and in the city, many international events are held because of its importance. During our visit to Mar del Plata, we had the opportunity of visiting the most important Travel Agencies there: Celste Massaccesi celestemassaccesi@pezzati.com Mar del Plata Pezatti San Martín 2648 local 64 Galería de las Américas GQL Mar del Plata Buenos Aires AR, B7600. Phone: 0223 524-1565 Being the most important travel Agency of the City for the long career in the market, but also as they have the Wholesaler as well as their B2C business / They are now selling Argentina for its facilities / They also have demand for Caribbean and Miami / They are very interested on making a punctual action with Paradise Coast (a live in Instagram) / f up possibility of organizing a live from the destination Valeria Mainente valeria.shelterviajes@gmail.com Mar del Plata Shelter Castelli 3067 Piso 1, Mar del Plata. Phone: 0223 491-5289 Travel Agency in the city with multidestination offers / they mostly manage tailor made trips / they are interesting on f up demand from their customers 11.A.1 Packet Pg. 242 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 56 participating in future actions / currently working on re scheduling´s Pablo Sanchez pablosanchez@viajesnoi.com Mar del Plata Noi Viajes Moreno 2780, B7600, Mar del Plata. Phone:0223 493-3744 Travel Agency with more than 40 years in the market / They have been selling Argentina for its special offers / they are working in lots of scheduling´s / f up demand from their customers Gabriel Miguens gabriel@tropicos.tur.ar Mar del Plata Tropicos Golf Calle 511, Mar del Plata, Provincia de Buenos Aires. Phone:0223 467- 2500 They manage Golf tournaments worldwide / they are managing a trip to Naples for mid 2021 / they are very interested on having marketing actions with the destinations to participate on their 9 events along the year f up possibility of participating on their golf tournament Gabriel Miguens gabriel@tropicos.tur.ar Mar del Plata Tropicos Viajes Belgrano 3275,Mar del Plata. Phone: 0223 494-3154 Travel Agency managing outbound trips / specially selling Argentina currently for its offers / having demand and quotations for mid 2021 on f up demand from their customers Rodrigo Serpa rserpa@garbarinoviajes.com.ar Argentina Garbarino - Av. Cabildo 2027 (Proximamente!) Belgrano, C.A.B.A. - Phone: 0810-555 7077 During our visit to Mar del Plata we took advanced of the destination (sea/ beach) and made an agreement with the hotel Costa Galana (5 star) to make a live with such an important B2C Travel Agency The Live was made from Canal f up other destination for another live with other B2C with the amount of customers like Garbarino Viajes 11.A.1 Packet Pg. 243 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 57 Uptown with 14,100 followers Sales Calls in Mar del Plata : Pezatti Viajes: Shelter viajes: 11.A.1 Packet Pg. 244 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 58 NoiViajes: 11.A.1 Packet Pg. 245 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 59 Tropicos: - - MEDIA/PRESS ACTIVITIES - • Press and Communications - 1) Distribution of the Press Release announcing “PARADISE COAST JANUARY NEWS” among travel, tourism and trade local media, bloggers and influencers. Follow up of publications. 2) Arranged and followed up of Sir Chandler (local blogger or influencer) visit to Naples during January24th to 26th. Apart from assisting him during his visit we arranged a meeting with the hotel Director and also with Claudia, PC Sales Manager. 11.A.1 Packet Pg. 246 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 60 • Publications Buenos Viajes(Tourism website and newsletter) https://www.buenosviajes.com/paradise-coast-inicia-el-ano-con-buenas-noticias/ Viajes, Pasajes y Hoteles(Tourismwebsite) http://www.viajespasajesyhoteles.com/noticias/paradise-coast-le-da-la-bienvenida-al-2021-con- grandes-noticias/ 11.A.1 Packet Pg. 247 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 61 Mensajero (Trade magazine/newsletter) http://mensajero.com.ar/2021/01/21/aviareps-representante-de-paradise-coast-de-la-florida/ Diario de Turismo (Tourismwebsite/ newsletter) http://www.eldiariodeturismo.com.ar/2021/01/21/paradise-coast-le-da-la-bienvenida-al-2021-con- grandes-noticias/ 11.A.1 Packet Pg. 248 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 62 Sir Chandler 11.A.1 Packet Pg. 249 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 63 11.A.1 Packet Pg. 250 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 64 ✓ COMPETITION NEWS Florida: la montaña rusa más veloz del orbe de Busch Gardens (viajando.travel) KENNEDY SPACE CENTER. Destaque de National Geographic Travel (ladevi.info) 11.A.1 Packet Pg. 251 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 65 ✓ SOCIAL MEDIA ACTIVITIES Mention of the destination streaming program Uptown Travel at Canal Uptown and posted in the media networks. Canal Uptown with 14,100 followers Presence in AVIAREPS Argentina FB and IG on a weekly basis 11.A.1 Packet Pg. 252 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 66 11.A.1 Packet Pg. 253 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 67 ✓ NEXT STEPS Destino AVIAREPS Meet & Speak seminars/webinars with Trade Social media presence CRM communications PR medial calls 11.A.1 Packet Pg. 254 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 68 CHILE TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up ValesKa Abarzua vabarzua@cosmoservice.cl CL Cosmo Service We contacted Valeska to see the possibility of doing an online training to all sales agents. Call Back in March. Thomas Grainger tgrainger@cocha.com CL Kuality Thomas is the leading man of USA and Caribbean. Destinations at one of the Biggest TO in the market that is going together with Turismo Cocha. Call Back in Early March to set a Training Section with the Sales Force. Myriam Simon msimon@adsmundo.cl CL ADS Mundo Av. EL Golf 99 Piso 1 Myriam is Commercial Manager of one of the great TO of the Market. All commercial decitions pass through it to go down to the Sales Group. It is a market front in Chile. Richard Watkinson rwatkinson@pacificreps.cl RS Pacific Reps Av. Suecia 0155 Of. 701 Their main fort was Polynesia, but as we find ourselves in pandemic's situation, they have had to reinvent themselves by adding new destinations and expanding their portfolio. Scheduling future webinar for Sales Force.. Newsletter: 11.A.1 Packet Pg. 255 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 69 Results: 11.A.1 Packet Pg. 256 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 70 NEXT STEPS • Continue Sales Calls with Travel Agencies, Wholesalers and Tour Operators. • Train Travel Agencies especial ice in Incentive Agents Group. • Send Paradise Coast News Letters to the Aviareps Database.(1.600 CTC) • Publish in Social Media at least One a Week. • Make Contact to Trade Media for Publishing a Note to be released in March. 11.A.1 Packet Pg. 257 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 71 COLOMBIA TRADE ✓ DESTINATION TRAINING Development of Online Quiz to train travel agents nationwide • AVIAREPS Colombia has designed and created an online quiz for Paradise Coast using the platform Flexiquiz. The first version of this quiz will have only 1 section. New sections focus in specific topics such as: Beaches, Shopping, Sports, Eco-Tourism Activities, Properties, etc., will be developed in the coming months and launched to the local trade. • The main goal is to e-train up to 500 travel professional in Colombia along the year. • An incentive program will be developed to engage travel professionals to do the training. A gift card to have dinner at a restaurant & supermarkets gift cards will be distributed among those Travel Agents who finished all sections and got the highest scores. • A certification is also issued at the end of each section. • E-Quiz will be launched in February after PC approval and final testing • Official link of the online quiz: https://www.flexiquiz.com/SC/N/Quiz-Paradise-Coast How does the 1st section of the e-quiz look like? 11.A.1 Packet Pg. 258 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 72 11.A.1 Packet Pg. 259 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 73 ✓ Destination Training for Scape Mayorista – Santur: 10 participants Training on the 20th of January for Scape Mayorista - commercial team. New training scheduled for operational team – travel agents in charge of United States – on February 17, 2021. Platform used: Microsoft Teams SALES CALLS – PHONE CALLS/MEETINGS 15 Phone call/Video conference meetings with Top TAs/TOs in Colombia to explore new opportunities in the coming months to create commercial strategies for PC. Due to new measures taken by the United States for International travelers, travel agencies & local wholesalers are eager to create commercial strategies to boost their sales and engagement among travel agents. 11.A.1 Packet Pg. 260 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 74 TRADE FEEDBACK & SELLING POTENTIAL FOLLOW UP CONVERSATIONS & FIRST CONTACT ON BEHALF OF PARADISE COAST Name Objective and Outcome Follow Up Aviamarketing * Maribel Perez* maribel.perez@aviamar keting.com Talk with Maribel Pérez, Product Manager of AVIAMARKETING, a tourism company in charge of developing marketing strategies, loyalty programs and internal incentives for businesses and commercial teams. It works as a wholesale travel agency, operator of events and with corporate attention managing loyalty programs in Colombia. Follow up meeting with Maribel on the second week of February to see coming actions & schedule a training about PC. Bestravel *Sandra Rivera* dirmayoreo@bestravel. travel Exploring the chance to include PC in wholesaler offer to Florida specifically in their packages to Florida where MIA & MCO are combined. Please see more information in this link: https://bestravel.co/portfolio_page/bes t-of-florida/ Follow up with Sandra Rivera in February Viajes el Corte Inglés *Miguel Jodas* miguel.jodasnicolas@vi ajeseci.com.co There is an opportunity to create a promotion campaign for PC with Viajes El Corte Ingles. The strategy will include videos of PC displayed in agency’s offices in Colombia, as well as printed material branded in local offices nationwide. AVIAREPS Colombia will follow up in February the right time to create such strategy and the possible charged of this. Scape Mayorista *Rocio Carreño* direccion@scapemayori sta.com Video Conference with Rocio Carreño, Wholesale Director of Scape Mayorista – Santur. First training with commercial team to see the potential of the destination for its clients’ portfolio. Strong opportunity to create an incentive program to be developed during 2021 to sell PC. First incentive proposal done by Scape includes a budget of around USD 500 to develop a sales contest among all travel agencies registered to this Wholesaler in Colombia. Minimum number of nights to participate in the contest: 80 nights to be booked per agent during 6 months. e-Training for operative team scheduled for February 17, 2021. Incentive strategy to be reviewed & discussed with Scape in February. 11.A.1 Packet Pg. 261 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 75 Inversa * Albeiro Arbelaez* aarbelaez@inversa.com .co Conversation with Inversa, main Travel Agency in the coffee area. Albeiro, Sales Director, confirmed that bookings to Florida are quite slow lately and need a commercial strategy to reactivate it. Meeting with Travel Agency’s marketing team scheduled for February to see ways of promoting PC. Meeting with Travel Agency’s marketing team scheduled for February to see ways of promoting PC. Cielos Abiertos *Sandra Diaz* sandram.diaz@cielosabi ertos.com.co Commercial Interaction with Sandra Diaz, Commercial Manager to evaluate options to include PC as part of their future leisure packages. Cielos is expecting concrete and differential added values for their passengers by leveraging on their local agencies network to sell PC. Commercial strategies to be defined in February – March depending on US measures for international travelers in the coming weeks Over Group *Gustavo Parra* operacionesagencia@ov er.com.co Meeting with Gustavo Parra who manages all operational requests from affiliated members (34 middle size agencies). Wholesaler Company that belongs to the group is keen to consider packages building for leisure travelers as long as they receive any tangible added value from PC stakeholders (either a discount, upgrade at check in according to availability in a given property) Follow up meeting in February Viajes Chapinero *Gerardo Duque* gduque@vchtravel.com Gerardo Duque, Agency CEO & Owner proposed a local alliance to fund an advertising strategy thru a local news channel. Local team emphasized on the fact that no investment could be done on PC name, unless there is an approval and a tangible ROI to be attained. Chapinero Wholesaler Company is pretty active to promote Caribbean destinations mainly Cuba, Dominican Republic and Cancun, but no specific promotion of Florida beyond Miami and Orlando. There is a chance of also seeing an influencer strategy. Coming conversations with Travel Agency to take place in February – March. American Express * Maria Fernanda Cepeda* mariafernand.cepeda@ amexgbt.com Meeting with Maria Fernanda Cepeda, Commercial Manager assigned to Colombia. Agency mentioned that PC could be considered as preferential partner to carry out webinars and trainings. Agency is handling corporate travel meanwhile local partner Expreso Viajes is in charge of domestic companies + leisure requests. New meeting to be held with Nelson Martinez in charge of such area 11.A.1 Packet Pg. 262 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 76 Vicky Viajes *Vicky Buitrago * gerencia@vickyviajes.co m Third most recognized travel agency located in Armenia * coffee region (Armenia, Pereira & Manizales cities). Florida used to be an important destination for travelers in 2019, local expectation is to create a new awareness of PC as trip extension to visitors traveling to MIA. Even though there is no current packages in place, there is a high probability agency will explore this option in the second semester. Travel Group *Sofia Zárate* gerencia@travelgroup.t ravel Encompasses medium & small independent travel agencies. Call with Sofia Zarate to oversee future possibilities. This group normally centralizes all packages requests thru BESTRAVEL as main partner but for now. There is no real opportunity to promote PC due to current restrictions and PCR requirements to comeback to Colombia. Gema Tours *Alba Jotty” albajotty@gematours.c om Most recognized agency in Cartagena and one of the most well positioned names in the Colombian Caribbean region. Meeting with Alba Jotty, Operations Manager. Current focus of Gema Tours is Latin / Caribbean destinations promotion rather than US. There are a lot of clients’ expectations if restrictions to enter US will be lifted in upcoming weeks. Clients are concern about costs due to mandatory PCR tests to enter the US & to return to Colombia, especially when traveling with families Agency proposed a new dialogue by mid- March to foresee potential leads. The Gallery Travel *Adriana Caballero* adriana@thegallerytrav el.com Conversation with Adriana Sales Manager from The Gallery Travel to see coming commercial strategies to be developed to push visitation in PC E-training about PC to be schedule in February AllReps *Lorna Mendieta* vicepresidenciacomerci al@allreps.com Travel agency with over 20 years in the Colombia specialized in leisure trips, conventions or incentives, with an experiential segmentation. Talk with Lorna Mendieta, Commercial Vice- president to see the chance of creating PC packages for coming months, especially for easter & June-July. Due to latest restrictions taken in Colombian & in the USA for international trips, Allreps requested to follow up at the end of February- March. Giratur *Maria Alejandra Rodriguez* subdireccion@giraturtr avel.com Conversation with Maria Alejandra Rodriguez, Deputy Director of Giratur, wholesaler travel agency with over 30 years of experience in Colombia. It designs and promotes packages to Europe, South America, USA and Meeting follow up in February to see coming actions to be developed in coming months according to national & 11.A.1 Packet Pg. 263 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 77 Canada, Mexico, Central America, Caribbean, Middle East, Australia and international restrictions. 11.A.1 Packet Pg. 264 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 78 CRM – NEWSLETTER ✓ 6 e-flyers, previously approved by PC, & 1 press release about Latest Updates for 2021 sent to AVIAREPS Colombia’s data base of travel professionals + 2.000 through AVIAREPS Civi CRM - “Wild Life in Paradise Coast” 11.A.1 Packet Pg. 265 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 79 CRM Report: - “Pet-Friendly Hotels in Paradise Coast” CRM Report: 11.A.1 Packet Pg. 266 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 80 11.A.1 Packet Pg. 267 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 81 - “Latest Update - Release” CRM Report: 11.A.1 Packet Pg. 268 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 82 11.A.1 Packet Pg. 269 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 83 - “Events in Paradise Coast” CRM Report:- “Paradise Coast - Destination” 11.A.1 Packet Pg. 270 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 84 CRM Report: 11.A.1 Packet Pg. 271 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 85 - “Paradise Coast – Facebook Fan Page in Spanish” CRM Report: 11.A.1 Packet Pg. 272 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 86 - “Art & Culture in Paradise Coast” CRM Report: 11.A.1 Packet Pg. 273 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 87 PR ACTIONS DEVELOPED IN JANUARY Free interview for Claudia Cianfero to be released in Report Colombia & Report TV Americas in February Reach over 80,000 travel professionals in Colombia & Latin America Release will be launched on February 08, 2021 COMPETITORS ACTIVITIES – RED FLAGS Disney - New Instagram account for Travel Agents in Spanish & Portuguese Link: https://colombia.ladevi.info/disney/nueva-cuenta-instagram-agentes-viajes-n27589 - "Curacao mailing to Colombian travel professionals: “Welcome back” 11.A.1 Packet Pg. 274 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 88 - Curacao expects to receive 13k Colombian tourists in 2021 https://online.anyflip.com/cyto/sblu/mobile/index.html - 11.A.1 Packet Pg. 275 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 89 - Cucarao reopened its door to Colombian travelers https://issuu.com/ladevi.argentina/docs/col_310?fr=sNzA1ZjI3MTgyODU 11.A.1 Packet Pg. 276 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 90 - Ladevi mailing about Punta Cana - All Inclusive offer: Radisson Blu - Walt Disney World highlights for 2021 https://americas.reportnews.la/?p=3529/?noredirect=true&utm_source=newsletter&utm_medium= email&utm_campaign=rad 11.A.1 Packet Pg. 277 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 91 11.A.1 Packet Pg. 278 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 92 - Free Medical Assitance for International Travels in Dominican Republic extended until April 30, 2021. https://issuu.com/ladevi.argentina/docs/col_310?fr=sNzA1ZjI3MTgyODU TRADE ACTIVITIES TO BE DONE IN FEBRUARY ✓ Online quiz developed by AVIAREPS Colombia to be launched nationwide. ✓ Quiz engagement strategy to be defined to launch together with the e-Quiz ✓ 15 Sales Calls/Phone Calls with potential tourism partners 11.A.1 Packet Pg. 279 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 93 ✓ 4 Newsletters to be sent to local Data Base of over 2,000 travel professionals nationwide ✓ Social Media promotion – share of PC’s posts in AVIAREPS Colombia’s social media accounts 11.A.1 Packet Pg. 280 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 94 MEXICO TRADE Leisure Sales Calls / Meetings Name Marke t Company Objective and Outcome Follow Up Barbara Karim barbara.m.karim@vinter mex.com MX Viajes Intermex I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Done Tony Cantu tony.cantu@villatours.co m.mx MX Villatours I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Pending Ana Paula Rosete arosete@texmar.com MX Turismo Exmar I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Francisco Padilla fpadilla@ferraraviajes.co m MX Ferrara Viajes I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Done Jesus Manuel Garcia manuel@mexjal.com.mx MX Mexjal Operadora I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Nathan Adler nathan@interpalmas.com MX Interpalmas I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Isabel Flores isabel.flores@nuba.com MX GRUPO NUBA I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Susana Aguilar saguilar@viajespanorama. com MX Viajes Panorama I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Done Alfredo Torres atorres@creatuviaje.com MX Creatur I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up 11.A.1 Packet Pg. 281 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 95 Daniel Gomez dgomez@mundomex.com .mx MX Mundomex Corporate Travel and Luxury I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Elizabeth Cruz ecruz@govesta.com MX Vesta Continental I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Gerardo Gomez gerardo.gomez@marplay. com MX Marplay I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Oscar Isgleas oisgleas@juliatours.com. mx MX Juliatours I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Done Elsa Castro elsa@ddmexico.com MX Dream Destinations I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Miguel Galicia m.galicia@travelshop.co m.mx MX Operadora Travel Shop I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Sade Romo s.romo@mundojoven.co m MX Mundo Joven I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Jose Albor jalbor@consolid.com.mx MX Consolid I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Monica Cardenas monica.cardenas@contra vel.com.mx MX Consotravel I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Berenice Lozano berenicelozano@lacasade lviaje.com MX La Casa del Viaje I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Rafael Micha rm@michatravel.com MX Micha Travel I made him a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up 11.A.1 Packet Pg. 282 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 96 Veronica Barron veronica.barron@pricetra vel.com MX Price Travel I made her a call to inform about PC and also to look for an appointment in order to can give a webinar. Email to follow up Total of Sales Calls during January 21 11.A.1 Packet Pg. 283 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 97 Webinars ATTENDANCE - WEBINARs in January 2021 AGENCY AGENCY PROFILE DATE REGION NAME MAIL Julia Tours TO - Leisure Jan 20, 2021 MEX Oscar Isgleas oisgleas@juliatours.com.mx Julia Tours TO - Leisure Jan 20, 2021 MEX Alejandra Flores aflores@juliatours.com.mx Julia Tours TO - Leisure Jan 20, 2021 MEX JuliaTours plataform/ 75assist. NA Julia Tours TO - Leisure Jan 20, 2021 MEX JuliaTours Facebook/ 23 assist. NA Intermex High leisure Jan 22, 2021 MEX ALEJANDRA alejandra.delvalle@vintermex.com Intermex High leisure Jan 22, 2021 MEX ALMA ALANIS adlopez@vintermex.com Intermex High leisure Jan 22, 2021 MEX america ruiz america.ruiz@vintrmex.com Intermex High leisure Jan 22, 2021 MEX ANA BARRIOS luz.barrios@vintermex.com Intermex High leisure Jan 22, 2021 MEX azucena aperez@vintermex.com Intermex High leisure Jan 22, 2021 MEX CLAUDIA CORTES esther.cortes@vintermex.com Intermex High leisure Jan 22, 2021 MEX DEBORA J GUTIERREZ MOTA deborah.gutierrez@vintermex.com Intermex High leisure Jan 22, 2021 MEX Elidia carrasco elidia.carrasco@vintermex.com Intermex High leisure Jan 22, 2021 MEX ERIKA erika.moreno@vintermex.com Intermex High leisure Jan 22, 2021 MEX Ernesto medina ernesto.medina@hotmail.com Intermex High leisure Jan 22, 2021 MEX Ernesto Medina ernesto.medina@vintermex.com Intermex High leisure Jan 22, 2021 MEX Ernesto Medina ernesto.medina@vintetmex.com Intermex High leisure Jan 22, 2021 MEX Fernando Arcos fernandoarcos@vintermex.com Intermex High leisure Jan 22, 2021 MEX Gabo Segura gabriel.segura@vintermex.com Intermex High leisure Jan 22, 2021 MEX JOSE MARQUEZ jlmarquez@vintermex.com Intermex High leisure Jan 22, 2021 MEX Karina Perales karina.perales@vintermex.com 11.A.1 Packet Pg. 284 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 98 Intermex High leisure Jan 22, 2021 MEX LAURA SOSA CASO laura.sosa@vintermex.com Intermex High leisure Jan 22, 2021 MEX Lucia de la Garza ldelagarza@vintermex.com Intermex High leisure Jan 22, 2021 MEX Lucia Guerra lucia.guerra@vintermex.com Intermex High leisure Jan 22, 2021 MEX Luz Myrna Villela myrna.villela@vintermex.com Intermex High leisure Jan 22, 2021 MEX MARIA ELENA ZAVALA mzavala@vintermex.com Intermex High leisure Jan 22, 2021 MEX Mikel mtorres@vintermex.com Intermex High leisure Jan 22, 2021 MEX MONICA LOPEZ monica.lopez@vintermex.com Intermex High leisure Jan 22, 2021 MEX Ricardo Montes de Oca ricardo.montesdeoca@hotmail.com Intermex High leisure Jan 22, 2021 MEX Rosa Ruiz rosa.o.ruiz@vintermrx.com Intermex High leisure Jan 22, 2021 MEX Talina Reyes tmreyes@vintermex.com Intermex High leisure Jan 22, 2021 MEX Verónica veronica.rivera@vintermex.com Intermex High leisure Jan 22, 2021 MEX Verónica_1 vmoraga@vintermex.com Viajes Panorama leisure Jan 26, 2021 GDL abriela Puertos gpuertos@viajespanorama.com Viajes Panorama leisure Jan 26, 2021 GDL georgina vega gvega@viajespanorama.com Viajes Panorama leisure Jan 26, 2021 GDL Lucia Arreguin larreguin@viajespanorama.com Viajes Panorama leisure Jan 26, 2021 GDL oscar Garcia ogarcia@viajespanorama.com Viajes Panorama leisure Jan 26, 2021 GDL Rosa Navarro rnavarro@viajespanorama.com Viajes Panorama leisure Jan 26, 2021 GDL Vicky vgarcia@viajespanorama.com Total of agents reached and trained 134 11.A.1 Packet Pg. 285 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 99 Invitations – An invitation was sent to each travel agency to attend the webinar. Julia Tours Intermex 11.A.1 Packet Pg. 286 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 100 11.A.1 Packet Pg. 287 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 101 Panorama PR Actions Media Calls / Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Ariadna Ramo Turistampa MX I sent an e-mail with Paradise Coast information. waiting for response Daniel Olivares Villagómez Turistampa MX I sent an e-mail with Paradise Coast information. waiting for response Juan Pablo Hernández Belío US Traveler MX I sent an e-mail with Paradise Coast information. waiting for response Guillermina Sánchez Pasillo Turístico / Reportur MX I Called her to introduce myself and let her know that I will be in charge of represent Paradise Coast. She asked for an interview or podcast to do it in february. done 11.A.1 Packet Pg. 288 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 102 Luis Aguirre Turitips.com MX I sent an e-mail with Paradise Coast information. waiting for response Ariane Díaz La Agencia de Viajes MX I Called her to introduce myself and to let her know that I will be in charge of represent Paradise Coast. Follow up Armando Lopez US Traveler MX I sent an e-mail with Paradise Coast information. waiting for response Edgar Ibarra Turistampa MX I called him to present PC destination Follow up. Daniel Guerrero Vidal Turísmo MX I called him to present PC destination and He invited PC to participate in his magazine. Follow up to review the participati on in the magazine for next fiscal year. I Will be in touch looking for another opportunit y. Total of Media Meetings 9 11.A.1 Packet Pg. 289 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 103 A Press Release was distributed through all the AVIAREPS Mexico data base including trade and consumer media, more than 1,100 travel agents and industry contacts: 11.A.1 Packet Pg. 290 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 104 MEDIA RESULTS Monitoring & Clipping Florida’s Paradise Coast welcomes to 2021. Media Name Editorial Staff Publication pasilloturistico.com Date 01/19/2021 Total Exposure 26,915 Media Value $ 1,980 USD Coverage Description Florida’s Paradise Coast welcomes to 2021 11.A.1 Packet Pg. 291 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 105 11.A.1 Packet Pg. 292 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 106 11.A.1 Packet Pg. 293 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 107 Media Name Editorial Staff Publication Inversionturistica.com Date 01/19/2021 Total Exposure 7,060 Media Value $890 USD Coverage Description Florida’s Paradise Coast welcomes to 2021 https://inversion-turistica.com/2021/01/19/floridas-paradise-coast-se-declara-listo-para-un-exitoso- 2021/ 11.A.1 Packet Pg. 294 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 108 11.A.1 Packet Pg. 295 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 109 Media Name Dimensión Turística Magazine Publication Dimensión Turistica Date 01/19/2021 Total Exposure 7,100 Media Value $899 USD Coverage Description Florida’s Paradise Coast welcomes to 2021 11.A.1 Packet Pg. 296 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 110 11.A.1 Packet Pg. 297 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 111 MEDIA VALUE Media Subject Date Copies/ Media Value Pageviews/Impressions Pasillo Turístico Florida’s Paradise Coast welcomes to 2021 Jan 19 26,915 $ 1,980 USD Inversión Turística Florida’s Paradise Coast welcomes to 2021 Jan 19 7,060 $890 USD Dimensión Turística Florida’s Paradise Coast welcomes to 2021 Jan 19 7,100 $899 USD SOCIAL MEDIA Creation of the Spanish official Facebook page for Paradise Coast, translation of all the content sent by PC in order to be posted and promotion of the page in order to get followers to know the destination. Facebook Paradise Coast Facebook address is https://www.facebook.com/TheParadiseCoastEspanol/ 11.A.1 Packet Pg. 298 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 112 The page has a total of 167 followers up to January 4th. 2021. A total of 13 posts were translated to be published during the month of January 2021. 11.A.1 Packet Pg. 299 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 113 Next Steps • Make appointments for webinar sessions in order to introduce Paradise Coast as New Top Destination in market and create an interest among agents, talking about all of its virtues for high end and regular potential visitors, its connectivity, services and infrastructure like hotels, resorts, expose to them the attractions offer like gastronomy, museums, parks, beaches, nightlife, nature reserves, all the different outdoors activities, also the wellness offer and plenty of activities for families. 11.A.1 Packet Pg. 300 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 114 The importance in to reach and train agents from Mexico City (MEX), Monterrey (MTY) and Guadalajara (GDL) is because geographically Mexico is divided in three market regions, every region handles its own territory reaching to more potential visitors. • 20 Sales calls to follow up on Paradise Coast introduction and presentation. • Continue promoting the FB page to get more followers. • Start planning IPT will contact bloggers and Influencers in order to promote PC focus principally in Family and wellness. Region Date Agency Agency Profile KPIs (Aprox)status MTY feb-03 Ferrara Viajes Leisure - High end - Virtuoso 20 ok MTY feb-16 Villatours Leisure - High end - Virtuoso 60 ok MEX feb-17 Viajes Palacio TO - Leisure High end 40 PTC GDL feb-11 Marplay Leisure - TMC 20 PTC MEX feb-18 Felgueres Leisure - High end - Virtuoso 15 PTC MEX feb-12 Mundo Joven Leisure 20 PTC MEX feb-19 Price Travel Leisure - TO 40 PTC WEBINAR SESSIONS PARADISE COAST (90 DAYS PLAN) 11.A.1 Packet Pg. 301 Attachment: Staff Reports for Feb TDC (15085 : Tourism Staff Reports) 02/22/2021 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - March 22, 2021 Meeting Date: 02/22/2021 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 02/08/2021 11:56 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/08/2021 11:56 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 02/08/2021 11:56 AM Tourist Development Council Jack Wert Meeting Pending 02/22/2021 9:00 AM 13.A Packet Pg. 302