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TDC Minutes 01/25/2021 January 25, 2021 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 25, 2021 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis (Excused) Vice Chairman: Clark Hill Susan Becker Kathleen Brock (via Zoom) Ed (Ski) Olesky Amanda Cox Michael McCabe Nancy Kerns Jared Grifoni (via Zoom) ALSO PRESENT: Jack Wert, Tourism Director Paul Beirnes, Deputy Director of Tourism Andy Miller, Principal Project Manager Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Buzzy Ford, Digital and Social Media Coordinator 36.A.4 Packet Pg. 557 Attachment: January 25 2021 signed minutes (15138 : Tourist Development Council -February 22, 2021) COLLIER COUNTY Tourist Development Council AGENDA January 25, 2021 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Jared Grifoni Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairma n grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. January 2021 Collier County Tourist Development Council Page 2 Printed 1/19/2021 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. November 23, 2020 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve Agreement No. 21CO1 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and support for Collier County Beach Renourishment and Inlet Management Projects and make a finding that this item promotes tourism. B. Recommendation to approve Amendment No. 1 to Agreement 20CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. C. Recommendation to approve a Work Order under Contract 18-7432-CZ to provide engineering services for Collier Creek Final Permitting, Design, and Construction Services for time and material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC. and make a finding that this expenditure promotes tourism. January 2021 Collier County Tourist Development Council Page 3 Printed 1/19/2021 D. Recommendation to approve Amendment No. 1 to Agreement 20CO2 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for South Marco Island Beach Nourishment and make a finding that this item promotes tourism and make a finding that this item promotes tourism. E. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming March 2021 Sports Tourism Event up to $7,500 and make a finding that this expenditure promote tourism. 8. Old Business A. Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for the First Quarter of Fiscal Year 2021 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - February 22, 2021 14. Adjournment January 25, 2021 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. The meeting was a hybrid meeting held in the Board room and via Zoom. 1. Call to Order – Commissioner Solis Vice Chairman Hill called the meeting to order at 9:00AM 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum was established. Ms. Becker moved to allow Mr. Grifoni and Ms. Brock to participate in the meeting via Zoom due to an extraordinary circumstance. Second by Ms. Kerns. Carried unanimously 6 – 0. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Ms. Becker moved to approve the Agenda subject to adding item 7.E – Election of Vice Chairman. Second by Ms. Kerns. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting November 23, 2020 Ms. Becker moved to approve the minutes of the November 23, 2020 meeting subject to correcting the spelling of Mr. Beirnes name under Item 1. Second by Ms. Kerns. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division None 7. New Business A. Recommendation to approve Agreement No. 21CO1 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and support for Collier County Beach Renourishment and Inlet Management Projects. Mr. Miller presented the above referenced Executive Summary. Mr. Olesky moved to recommend the Board of County Commissioners Agreement No. 21CO1 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and 36.A.4 Packet Pg. 558 Attachment: January 25 2021 signed minutes (15138 : Tourist Development Council -February 22, 2021) January 25, 2021 3 support for Collier County Beach Renourishment and Inlet Management Projects. Second by Ms. Kerns. Carried unanimously 8 – 0. B. Recommendation to approve Amendment No. 1 to Agreement 20CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. Mr. Miller presented the above referenced Executive Summary. Ms. Becker moved to recommend the Board of County Commissioners approve Amendment No. 1 to Agreement 20CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass and finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8 – 0. C. Recommendation to approve a Work Order under Contract 18-7432-CZ to provide engineering services for Collier Creek Final Permitting, Design, and Construction Services for time and material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC. and make a finding that this expenditure promotes tourism. Mr. Miller presented the above referenced Executive Summary. Ms. Becker moved to recommend the Board of County Commissioners approve a Work Order under Contract 18-7432-CZ to provide engineering services for Collier Creek Final Permitting, Design, and Construction Services for time and material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC and finds the expenditure promotes tourism. Second by Ms. Cox. Carried unanimously 8 – 0. D. Recommendation to approve Amendment No. 1 to Agreement 20CO2 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for South Marco Island Beach Nourishment and make a finding that this item promotes tourism. Mr. Miller presented the above referenced Executive Summary. Ms. Kerns moved to recommend the Board of County Commissioners approve Amendment No. 1 to Agreement 20CO2 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for South Marco Island Beach Nourishment and finds the item promotes tourism. Second by Mr. McCabe. Carried unanimously 8 – 0. During Council discussion the following was noted: • The annual survey of the beaches is underway and the information will be utilized to determine the projects necessary to maintain the beaches in 2021 and any required adjustments to the 10 year plan. • Proposed Coastal Zone Management projects require a recommendation from the Coastal Advisory Committee and Tourist Development Council followed by approval by the Board of County Commissioners before they are undertaken. • This year’s renourishment for the Naples and Vanderbilt beaches is slated for November of 2021 initiating at Monument R61 and moving southerly. 36.A.4 Packet Pg. 559 Attachment: January 25 2021 signed minutes (15138 : Tourist Development Council -February 22, 2021) January 25, 2021 4 E. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming March 2021 Sports Tourism Event up to $7,500 and make a finding that this expenditure promote tourism. Mr. Wert presented the above referenced Executive Summary noting: • The funding is for a boys and girls USA BMX racing event for ages 2 to 70 years old. • This first time event is scheduled for March 6-7, 2021 at the Golden Gate Community BMX Track. • The funds will be used for assistance with the facility rental and operating expenses up to a maximum amount of $6,000. Additionally, Parks and Recreation payments for overtime up to a maximum amount of $1,500. The Council recommended Staff, in reports going forward, utilize revenue and economic data from prior years if the event was cancelled in 2020. Ms. Becker moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming March 2021 Sports Tourism Event up to $7,500.00 and finds the expenditure promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. F. Election of Vice Chairman Ms. Becker moved to appoint Clark Hill as Vice Chairman of the Tourist Development Council. Second by Ms. Kerns. Carried unanimously 8 – 0. 8. Old Business A. Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for the First Quarter of Fiscal Year 2021 Mr. Wert presented the above referenced Executive Summary for information purposes noting: • At this point, Tourist Tax Collections are down 12 percent year over year however the 2021 budget was projected for a 24 percent decrease based on the ongoing pandemic. • Group sales and international travel continues to be heavily impacted by the pandemic. • The funded accounts dedicated for use include:  184 – TDC Tourism Promotions  185 - TDC Engineering  198 - Museums  194 - TDC Administration and Operations  195 – TDC Beach Renourishment  183 – TDC Beach Park Facilities;  758 – TDC Capital Projects (i.e. Sports Complex)  193 – TDC Non County Owned Museums  196 – TDC Promotions Reserve. 9. Council Member Discussion Ms. Becker recognized the positive benefits of the ongoing program to display various artists work in the Board room. Mr. Hill expressed concern on the state of the tourism industry with tax collection revenues being lower and indications international travel and group sales demand will not return in the near future. He recommends utilizing the emergency funds for promotions to ensure the destination maintains an adequate presence in the marketplace. 36.A.4 Packet Pg. 560 Attachment: January 25 2021 signed minutes (15138 : Tourist Development Council -February 22, 2021) January 25, 2021 5 Mr. Wert reported there is approximately $1.5M of funds available for use at this point in time. Funds in the account were utilized for emergency advertising up until December of 2020. Mr. Hill moved to recommend the Board of County Commissioners approve the immediate use of $1,500,000.00 of emergency promotion funds as directed by Staff for tourism promotions to lessen the negative impact of tourist tax collections. Second by Mr. McCabe. During Council Discussion, the following was noted: • Consideration may want to be given to utilizing $750,000 of the available funds and retain the remaining balance at this point in time. • Staff is investigating the potential for funds granted under the CARES Act (Coronavirus Response and Relief Supplemental Appropriations) to be utilized for expenses incurred during the pandemic. Mr. Hill amended the motion to recommend the Board of County Commissioners approve the immediate use of $1,000,000.00 of emergency promotion funds as directed by Staff for tourism promotions to lessen the negative impact of tourist tax collections and to utilize any eligible CARES Act funds to reimburse accounts. Second by Mr. McCabe. During Council Discussion, the following was noted: • Maintaining a heavy presence in the market place is critical for a recovery as US citizens are looking for domestic alternatives for vacations and the potential return of international visitors in the Fall of 2021. • The campaign for the emergency advertising is already in place and the same message would continue to be utilized (“Only Paradise Will Do”). • Use of the funds will require approval by the Board of County Commissioners. Motion carried unanimously 8 – 0. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Anne Wittine The Council requested Staff to: 1. Provide data on the relationship of business levels and the Phase III re-opening of business in the State. 2. Ensure the current messaging stresses the County’s is open for business utilizing safety measures and promote the availability of outdoor activities. B. Paradise Advertising – Jennifer Adams, Cyndy Murrieta and Buzzy Ford. Mr. Wert reported: • The Convention and Visitor’s Bureau received 3 Flagler awards from Visit Florida in 2020 - one gold (Social Media Marketing category) two silver (Out of Home and Radio Advertising categories). 36.A.4 Packet Pg. 561 Attachment: January 25 2021 signed minutes (15138 : Tourist Development Council -February 22, 2021) a January 25,2021 Recent staff changes include hiring of Lisa Chamberlain replacing Debi Benedetto who retired and the search is underway to fill JoNell Modys vacated position. C. Lou Hammond Group - Jack Wert D. Collier County Tourist Tax Collections - Jack Wert E. Miles Partners - Website Activity - Jack Wert F. Digital & Social Media - Buzzy Ford, Jennifer Adams and Cyndy Murrieta G. County Museums - Amanda Townsend 1 l.Tourism Staff Reports Mr. Wert provided the activity reports os necessary (fourism StaffReports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers)are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports A. Detailed StaffReports Submiued 13. Next Scheduled Meeting Date/Location - February 22,2021- 9:00 a.m. Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair atll:32 A.M. COLLIER EVELOPMENT COUNCIL Solis These minutes approved by the Board/Committee on amended 6 }.-.1r.-a\as presented X or as 36.A.4 Packet Pg. 562 Attachment: January 25 2021 signed minutes (15138 : Tourist Development Council -February 22, 2021)