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TDC Minutes 03/26/2007 R March 26, 2007 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 26, 2007 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Jim Coletta Susan Becker Murray H. Hendel Clark Hill Rick Medwedeff Robert Miller (excused) Ed (Ski) Olesky John Sorey III E. Glenn Tucker ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant Collier County: March 26, 2007 Page 1 of2 March 26, 2007 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 March 26, 2007, 9 a.m. Collier County Commission Chambers * Requires TOe Action I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TOe Minutes * 1. * Regula.r.Me_etiI1--9..february__26-1_2Jlo.Z VI. New Business 1. Hideawav Beach Preliminarv_ Enaine_erin-9__St~tdy 2. HideilwaY.B~:t~(.;hT-Groin Discussion 3. Kee_W_ay<!jn lli!;OJ!d Si.!:eStudy 4. T()lJ.I"jsmJ~parJIM.emb.el'_NJLmjnati~I]S 5. I_C;H.I-,,-i,$_m__MeetingJJ-9g.m.Rg~Qly_tlQn 6. I.QJ~rt!m:LW~eIL;z.Q_(l'ZI?.rQc;laJnatig-"- 7. Slra_te:gj~J_arU2j~(;u$~iQ_n - rr_Br.aoding .t11e_D_e~tJnatiQn~ VII. Old Business 1. WJgglnli P<!$li I:!r!ld9i!Ul-URdate 2. C!J>m-')j1~"-lJl!<!<!~t~ 3. A[tifj~t~'-L~~ef.l_ofQr.rnaJiQoUpdate VIII. Staff Report Presentations 1. Section I a. Paradise~dY~rti5jn9 _ -Ceda,rHames_ b. Klag~$ ~ese<!rch Rel!QI't - WJ!lt!lrKI<!Qe:; 2. S~tc;tjon II a. Director's Report - Jack Wert b. Smith Travel Report - Jack Wert http://www.colliergov.net/index.aspx?page= 1789 3/23/2007 Collier County: March 26, 2007 c. Search Engine Report - Jack Wert d. Visitor Guide Distribution Report - Jack Wert e. Sales Manager Report - Debi Debenedetto f. P.R. Manager Report - JoN ell Modys g. Film Coordinator Report - Maggie McCarty h. Sports Marketing Report - Ralph Pryor i. Phase V - Fulfillment & Call Summary - Ginny DeMas IX. Detailed Staff1l.Ji!j!Qrtli X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Location - April 23, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance NO. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://\'.ww.colliergov .net/index.aspx?page~ 1789 Page 2 of2 3/23/2007 March 26, 2007 I. Call to Order The meeting was called to order by Chairman Commissioner Jim Coletta at 9:04 AM. II. Pledge of Allegiance Pledge of Allegiance was recited. III. RollCall A quorum was established. IV. Changes and Approval of Agenda Discussion of Keewaydin Island was added under "New Business." Discussion of offshore drilling was added under "New Business." The following comments were made: Susan Becker would leave at 10:30 AM. Mr. Sorey moved to approve the Agenda as amended. Seconded by Ms. Becker. Carried unanimously 8-0. V. Approval of Tourist Development Council Minutes - Regular Meeting of February 26, 2007 A change to the minutes was suggested reflecting Mr. Miller had an excused absence called in after the meeting. Under No.8, Section I, Part B, minutes should reflect objection of Ms. Becker to the mention of a restaurant's specific name used in an ad paid for by the Tourist Development Council. Ms. Becker moved to approve the minutes with the suggested changes for February 26, 2007. Seconded by Mr. Hill. Carried unanimously 8-0. VI. New Business 1. Hideaway Beach Preliminary Engineering Study and 2. Hideaway Beach T-Groin Discussion Mr. McAlpin stated direction is being sought from the Board of County Commissioners regarding erosion control structures being engineered, permitted, and installed in the middle section of Hideaway Beach and paid for with Tourist Development Council funds. Concern is that if there is an active hurricane season, road on north end at Hideaway Beach could be compromised, endangering the residents. Funds would come from mandated reserve funds and would put in jeopardy future funding of emergency projects. Commissioner Coletta stated it was previously determined that an MSTU should be developed to cover the cost of future T -Groins. Mr. Sorey stated he favors recommending to the Board of County Commissioners that funding should not come out of Tourist Development Council funds but that the ad valorem tax should be extended beyond seven years or increased. Mr. Tucker spoke in favor of the project pointing out that what happens at Hideaway Beach affects adjacent systems, people need to be assured of access to their homes, compromise should be considered. 2 March 26, 2007 Commissioner Coletta pointed out that Tourist Development Council funds are for public benefit and there is no public beach access, no benefit to tourism. Ms. Becker agrees with Commissioner Coletta, project is not in public interest. Mr. Hendel stated he serves on the Coastal Advisory Committee, voted in favor of going ahead, but would not vote yes again after learning of financial impact. Mr. McAlpin requested the Board approve a $25,000 preliminary engineering study and permitting investigation with the understanding that if the project were determined not to be a legitimate use of Tourist Development Council funds, then the funds would be reimbursed in full to the Tourist Development Council by the City of Marco through the Hideaway Beach Homeowners Association. Mr. Sorey suggested recommending to the Board of County Commissioners that the project be approved with the resolution that the funds are reimbursed if the Board of County Commissioners does not approve use of Tourist Development Council funds. Project needs to be started. Mr. Sorey moved to recommend moving forward on the $25,000 preliminary engineering study with the stipulation that if the Board of County Commissioners does not approve funding by the Tourist Development Council, Hideaway Beach would be required to reimburse the Tourist Development Council for the expenditure. Tourist Development Council goes on record to the Board of County Commissioners that it is opposed to using Tourist Development Council funds for the project. Seconded by Mr. Tucker. Motion failed 3-5 with Mr. Tucker, Ms. Becker, Mr. Hendel, Mr. Medwedeff and Mr. Olesky opposed. Mr. Hendel moved that the Tourist Development Council not approve anything. Seconded by Ms. Becker. Motion failed 3-5 with Mr. Medwedeff, Mr. Tucker, Mr. Olesky Mr. Sorey and Mr. Hill opposed. Mr. Tucker moved asfollows: The source offunds initially will befrom Category "A" Tourist Development Taxfund. If, however, the Board of County Commissioners determines that Tourist Development Council funds will not be used to fund these erosion control structures, then all funds spent for this activity will be reimbursed by the City of Marco Island in full to the Tourist Development Council. Seconded by Mr. Sorey. Carried 8-0. 3. Keewaydin Island Alternative Sites for Beach Ferry and Park Facility Mr. McAlpin sought approval of site selection study for a Collier County beach ferry, not to exceed $25,000. Mr. Olesky moved to approve the performance of a site selection study for Keewaydin Island alternative sites for beach ferry and park facility not to exceed $25,000. Seconded by Ms. Becker. Carried 6-2, with Mr. Sorey and Mr. Tucker opposed. VII. Old Business Mr. McAlpin gave the following updates: . Wiggins Pass is completed . Clam Pass has been dredged one time completely and will be done in two weeks 3 March 26, 2007 . Artificial Reef, over half of the boulders have been placed and work will be completed in another month . 800,000 plants are being planted on the beach, project will be completed in about six months VI. New Business (continued) 4. Tourism Board Member Nominations Mr. Wert stated that Clark Hill has re-applied for a position on the Council. Ms. Becker moved to nominate Clark Hillfor the vacant position on the Tourist Development Council. Seconded by Mr. Sorey. Carried unanimously 8-0. 5. Tourism Meeting Room Resolution Mr.Wert presented a resolution allowing the County to accept the donation of meeting rooms for the use of various meetings by the Tourism Department for the Council's consideration. Mr. Sorey moved to recommend approval to allow the Tourism Department to accept donations of meeting rooms from local tourism attractions, hotels and other group function venues. Seconded by Mr. Hill. Carried unanimously 8-0. 6. Tourism Week 2007 Proclamation Mr. Wert sought approval from the Tourist Development Council of the Proclamation for National Tourism Week. Mr. Hendel moved to approve the resolution for the Proclamation for National Tourism Week. Seconded by Mr. Tucker. Carried unanimously 8-0. 7. Strategic Plan discussion - "Branding the Destination" Mr. Wert gave a presentation describing the Strategic Plan Fiscal Year 2007. (See attached) . Objectives and marketing plans were reviewed . Discussed the importance of brand . Brand is defined as Naples, Marco Island, the Everglades, being the "Paradise Coast" . Brand promises "Paradise Coast" destination will fulfill the travelers' needs and desires . Brand is tested annually for effectiveness; brand consistently tests well with customers 8. Offshore Drilling Mr. Wert discussed a report from Senator Michael Bennett regarding his proposed Bill to establish a constitutional amendment to oppose drilling within 250 miles of Florida. (See attached) Mr. Wert requested a recommendation from the Tourist Development Council to the Board of County Commissioners that County government should express support for the passage of Sen. Bennett's Bill to the state legislature. Mr. Tucker stated the Tourist Development Council should not be involved in energy policy. Mr. Medwedeff stated the Tourist Development Council's opinions are important, as a spill would devastate our coast. Mr. Olesky expressed his support for Sen. Bennett's Bill. 4 March 26, 2007 Commissioner Coletta stated that the oil resource should be held until there is a greater need for it than there is now and until the technology for tapping the oil resource is more reliable. Mr. Hill stated Florida's pristine beaches must be preserved; each new suggested bill encroaches more and more on Florida's coastline. Mr. Olesky moved to endorse contacting Florida's legislatures asking them to support the Constitutional Amendment to protect Florida's coastal resources. Seconded by Mr. Hill. Carried 7-1 with Mr. Tucker opposed. RECESS: 10:30 AM (Ms. Becker left at 10:30 AM) RECONVENED: 10:44 AM VIlI. Staff Reports 1. Section I a. Paradise Advertising - Clint Arlington Mr. Arlington gave a slide presentation entitled Monthly Retrospective outlining print publication advertising, changes to the media plan, additional projects and new creativity. (See attached) b. Klages Research Report - Walter Klages Mr. Klages gave a presentation regarding exploratory research. (See attached) . Changes are taking place in the European market . There is an enormous amount of competition . European market has high level of unmet expectations . European market is very upscale, Europeans are very interested in our product . We need to determine how to tap into the European market . Leisure market in Tampa Bay area is much younger and getting younger . Discussed impact of advertising on meeting planners and travel planners . Print ads are very positive . TV ads effectively link minds of people with "last paradise" 2. Section II a. Director's Report - Jack Wert (See attached) b. Smith Travel Report - Jack West (See attached) c. Search Engine Report - Jack Wert (See attached) d. Visitor Guide Distribution Report - Jack Wert (See attached) e. Sales Manager Report - Debi Debenedetto (See attached) (Commissioner Coletta left at 11 :40 AM) (Mr. Hendel left at 11:47 AM) (Mr. Sorey left at 11 :58 AM) (Quorum was lost) f. P.R. Manager Report - JoNell Modys (See attached) g. Film Coordinator Report - Maggie McCarty (See attached) h. Sports Marketing Report - Ralph Pryor (See attached) i. Phase V - Fulfillment & Call Summary -Ginny DeMas (See attached) IX. Detailed Staff Reports (Not presented - See attached) 5 March 26, 2007 X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion None XIII. Next Meeting Date/Location - April 23, 2007 - Collier County Government Center, Administration Bldg., F., 3rd Floor, 3301 Eat Tamiami Trail, Naples, FL 34112 ***** There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 12:05 PM. COLLIER COUNTY Tourist Development Council Chairman Jim Coletta These Minutes were approved by the Chairman on or as amended , 2007, as presented 6