TDC Agenda 01/25/2021COLLIER COUNTY
Tourist Development Council
AGENDA
January 25, 2021
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Councilor Jared Grifoni
Councilman Michael McCabe
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairma n grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
January 2021
Collier County Tourist Development Council Page 2 Printed 1/19/2021
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. November 23, 2020 TDC Meeting Minutes
5. Presentations
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
C. Tourism Division
7. New Business
A. Recommendation to approve Agreement No. 21CO1 with the Florida Department of
Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for funding reimbursement and support for
Collier County Beach Renourishment and Inlet Management Projects and make a finding
that this item promotes tourism.
B. Recommendation to approve Amendment No. 1 to Agreement 20CO3 with the Florida
Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for Dredging of Wiggins Pass, and make a
finding that this item promotes tourism.
C. Recommendation to approve a Work Order under Contract 18-7432-CZ to provide
engineering services for Collier Creek Final Permitting, Design, and Construction Services
for time and material not to exceed $179,837.97 to APTIM Environmental &
Infrastructure, LLC. and make a finding that this expenditure promotes tourism.
January 2021
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D. Recommendation to approve Amendment No. 1 to Agreement 20CO2 with the Florida
Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for South Marco Island Beach Nourishment and
make a finding that this item promotes tourism and make a finding that this item promotes
tourism.
E. Recommendation to approve the use of Tourist Development Tax Promotion Funds to
support the upcoming March 2021 Sports Tourism Event up to $7,500 and make a finding
that this expenditure promote tourism.
8. Old Business
A. Preliminary Expenditure and Revenue Review of Tourist Development Tax supported
funds for the First Quarter of Fiscal Year 2021
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Report
11. Tourism Staff Reports
A. Tourism Staff Reports
12. Detailed Staff Reports
13. Next Scheduled Meeting
A. Next Meeting Date - February 22, 2021
14. Adjournment
01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Item Summary: November 23, 2020 TDC Meeting Minutes
Meeting Date: 01/25/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/14/2021 10:49 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2021 10:49 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/14/2021 10:50 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/14/2021 11:01 AM
Tourism Jack Wert Director Completed 01/14/2021 1:34 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:09 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:04 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
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November 23, 2020
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MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, November 23, 2020
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 A.M. in a
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill
Susan Becker
Kathleen Brock (Zoom)
Ed (Ski) Olesky
Amanda Cox (Zoom)
Michael McCabe (Zoom)
Nancy Kerns
(Vacancy)
ALSO PRESENT: Jack Wert, Tourism Director
Paul Beirnes, Deputy Director of Tourism
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order – Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
Mr. Wert introduced Paul Beimes as the new Deputy Director of Tourism.
2. Pledge of Allegiance
The Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
Mr. Olesky moved to allow the Members on Zoom to participate in the meeting due to an
extraordinary circumstance. Second by Ms. Becker. Carried unanimously 5 – 0. Mr. McCabe joined
the meeting at 10:11 a.m.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Mr. Olesky moved to approve the Agenda subjecting to adding Item 7.C – December 28, 2020
meeting status. Second by Mr. Hill. Carried unanimously 7 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting October 26, 2020
Ms. Kerns moved to approve the minutes of the October 26, 2020 meeting as presented.
Second by Mr. Olesky. Carried unanimously 7 - 0.
5. Presentations/Public Comment - (3 minutes each)
A. Paradise Coast Sports Complex Presentation
Amy Fouty, General Manager of the Sports Complex presented the PowerPoint “Paradise Coast
Sports Complex TDC 2020 Q4 & 2021 Look Ahead” noting:
• Several events including soccer and other activities have been recently hosted at the
Complex.
• Future events include the FBU Championships and local events.
• The facility is available from Monday thru Thursday from 3:30 p.m. to 10:00 p.m. for use by
local private schools, clubs, semi pro teams and others at a fee consistent with the Parks and
Recreation rate schedule.
• The complex is also available for use by the public at the fitness area, 1K course and walking
trails.
• On Friday nights, live music and food trucks are available for attendees of events.
• Staff only intends to seek TDC funding for events when absolutely necessary.
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
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B. Beach Park Facilities
1. Recommendation to approve one (1) Collier County Tourist Development Council Grant
Application for Beach Park Facilities for Design and Permitting of a Barefoot Beach
Ranger Station for Fiscal Year 2021 in the amount of $60,000 and to make the finding that
the project expenditures promote tourism.
Mr. Wert noted the scope of work includes design and permitting, not construction and the
Parks and Recreations Advisory Board recommended the item be approved by the BCC.
C. Tourism Division
None
Mr. Hill moved to recommend the Board of County Commissioners approve the item listed in B.1
of the Consent Agenda and hereby finds the items promote tourism. Second by Ms. Kerns.
Carried unanimously 7 – 0.
7. New Business
A. Recommendation to approve one (1) Collier County Tourist Development Council Grant
Application for Vanderbilt Beach Parking Garage repairs for Fiscal Year 2021 in the total
amount of $1,047,059 and to make the finding that the project expenditures promote tourism.
Camden Smith, Project Manager presented the above referenced Executive Summary noting:
• The garage is in need of repairs to address the following issues:
• Failing membrane in an area on the second floor impacting the utility room beneath it.
• Spalling and chipping of concrete
• Power washing of the entire structure.
• Caulking and sealing of concrete in areas.
• Refurbishing of the trellis on the top floor including improving separation between
aluminum and steel components, adding connector plates and provision of saltwater
protections.
• The garage is structurally sound and the items are not a safety issue but do require
maintenance.
During Council discussion, the following was noted maintenance of the garage will always be
required, it is anticipated this scope of work will address the areas exposed to the elements reducing
the potential for ongoing issues over the long term.
Ms. Kerns moved to recommend the Board of County Commissioners approve one (1) Collier
County Tourist Development Council Grant Application for Vanderbilt Beach Parking Garage
repairs for Fiscal Year 2021 in the total amount of $1,047,059 and finds the expenditure promotes
tourism. Second by Ms. Becker. Carried unanimously 7 – 0.
B. Recommendation to authorize expenditure of Tourist Development Tax funds for the Clam
Pass Maintenance Excavation project in the amount of $123,149.40 for construction and
associated engineering, surveying, monitoring, and permitting, authorize the necessary budget
amendments, and make a finding that this item promotes tourism.
Neil Dorrill, Pelican Bay Services Division presented the above referenced Executive Summary
noting:
• The area is dredged every 2 – 3 years however sand has recently accumulated at the south
bank of the inlet requiring attention prior to the major dredge cycle work.
• The scope of work was bid out with two firms providing proposals for the project.
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• The engineering estimate for the project was $99,000 however TSI Disaster Recovery, LLC.
quoted a price of $82,500 for the physical aspect of the work.
• In addition to the physical work, there are costs for engineering, permitting, pre and post
grading and contingencies bringing the total cost to $123,149.40.
• It is anticipated a full dredging will be required within a year, however the area will be
surveyed and monitored over the upcoming months to determine, what, if any amount of
work is required to maintain the Pass to acceptable standards.
During Council discussion, the following was noted:
• The other bidder quoted a substantially higher price of $142,000 however this may be
attributed to a variety factors including the availability of equipment, risk of a first time
dealing with the area, etc.
• The area is continually monitored including the tidal flows and bathometry to determine any
work which may need to be completed to ensure the Pass remains open.
Mr. Hill moved to recommend the Board of County Commissioners authorizes expenditure of
Tourist Development Tax funds for the Clam Pass Maintenance Excavation project in the amount
of $123,149.40 for construction and associated engineering, surveying, monitoring, and
permitting, authorize the necessary budget amendments and finds the expenditure promotes
tourism. Second by Ms. Becker. Carried unanimously 7 – 0.
C. December 28, 2020 TDC Meeting
Mr. Wert noted the meeting is scheduled directly after Christmas and historically has been
cancelled.
Ms. Kerns moved to cancel the regularly scheduled December 28, 2020 meeting. Second by Ms.
Becker. Carried unanimously 7 – 0.
8. Old Business
None
9. Council Member Discussion
Ms. Kerns noted data indicates private jet travel to the area remains active.
Mr. Hill recommended the travel report data incorporate a 3-month comparative time frame moving
forward to help monitor the marketplace given the experience with the pandemic.
Ms. Becker reported the Celebration on 3rd St. begins tonight.
Ms. Brock noted the 5th Annual Board parade will be held on December 5th in Everglades City.
Ms. Cox recommended the RFP enhancement guidelines be expanded to include assistance with hybrid
meetings given the group meetings markets desire for virtual accommodations – Mr. Wert reported the
guidelines do include this assistance.
Mr. McCabe joined the meeting at 10:11 a.m.
10. Marketing Partner Reports
These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as
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needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A. Research Data Services – Anne Wittine
The Council requested Staff to develop an analysis of Regional Southwest Airport’s demand
during the pandemic in comparison with other similar size destination airports.
B. Paradise Advertising – Cyndy Murieta
C. Lou Hammond Group – Carlyn Topkin
D. Collier County Tourist Tax Collections – Jack Wert
E. Miles Partners – Website Activity – Jack Wert
F. Digital & Social Media- Paradise Advertising and Zebra Brazil - Jack Wert
G. County Museums – Amanda Townsend
11.Tourism Staff Reports
Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales,
Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations &
Communications, Film Office, International Representatives, Visitor Centers)are provided to TDC
members on a digital link to the County website and will be presented to the TDC on an as needed basis.
TDC members may request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – January 25, 2021 – 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:48 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
_________________________________
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on _________________ as presented________ or as
amended ___________.
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01/25/2021
EXECUTIVE SUMMARY
Recommendation to approve Agreement No. 21CO1 with the Florida Department of
Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management
Funding Assistance Program for funding reimbursement and support for Collier County Beach
Renourishment and Inlet Management Projects.
OBJECTIVE: To approve Agreement No. 21CO1 with the Florida Department of Environmental
Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance
Program for the reimbursement of coastal maintenance costs for periods ranging from 01/01/2019 to
12/31/2023.
CONSIDERATIONS: To approve Agreement No. 21CO1 - Collier Beach Nourishment with the Florida
Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program. This grant will provide for partial cost -share reimbursement
of 42.38% for the construction and monitoring for the Vanderbilt, Park Shore and Naples beaches with a
total FDEP participation of not to exceed more than $5,888,065.00 (From 1/1/2019 to 12/31/2023).
FISCAL IMPACT: Execution of this grant will allow for the reimbursement of approximately
$5,888,065.00 for future work performed to maintain our coastal systems.
GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to
this action.
ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee (CAC)
approved this item unanimously with an 8-0 vote on January 14, 2021. The TDC will review this item on
January 25, 2021.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Agreement No. 21CO1 with the Florida Department of
Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding
Assistance Program for the funding reimbursement and support of Collier County Coastal Management
Programs and make a finding that this item promotes tourism.
Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. VIII 1 Agreement 21CO1 - Legal (PDF)
7.A
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01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 14577
Item Summary: Recommendation to approve Agreement No. 21CO1 with the Florida
Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for funding reimbursement and support for Collier County
Beach Renourishment and Inlet Management Projects and make a finding that this item promotes tourism.
Meeting Date: 01/25/2021
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
01/06/2021 1:09 PM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
01/06/2021 1:09 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/15/2021 8:52 AM
Tourism Jack Wert Director Completed 01/15/2021 9:03 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:15 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:09 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
7.A
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01/25/2021
EXECUTIVE SUMMARY
Recommendation to approve Amendment No. 1 to Agreement 20CO3 with the Florida Department
of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding
Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes
tourism.
OBJECTIVE: To approve Amendment No. 1 to Agreement No. 20CO3 with the Florida Department of
Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding
Assistance Program for Collier County Wiggins Pass inlet management.
CONSIDERATIONS: FDEP Agreement No. 20CO3 was approved by the Board of County
Commissioners (Board) on September 24, 2019 (Item 16.A.3). The purpose of this Agreement was to
enter into a cost share reimbursement agreement with FDEP for implementing the Inlet Management Plan
for Wiggins Pass approved by FDEP. Amendment No. 1 to this Agreement increases the amount of
funding available for reimbursement for Monitoring from $76,500 to $204,530.00 and adds Task 2
(construction) in the amount of $719,040.50. This additional reimbursement is for the Interim dredging
of Wiggins Pass which was completed in the Spring of 2020 and the pass monitoring.
The execution of the FDEP Beach Funding Assistance Agreement primari ly provides funding assistance
for dredging work already completed and, to a lesser extent, monitoring work that is underway, or is to be
undertaken in the near future.
FDEP has determined that 50% (percent) of the non-federal project costs are eligible for state cost
sharing. FDEP’s financial obligation shall not exceed the sum of $923,570.50. for this project. The
county’s financial obligation shall not exceed the sum of $923,570.50 or 50% for a total project cost of
$1,847,141.
ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee (CAC)
approved this item unanimously with an 8-0 vote on January 14, 2021. The Tourist Development Council
will review this item on January 25, 2021.
FISCAL IMPACT: Approval of this item will allow Collier County to be reimbursed for up to 50% of
the total cost to dredge and monitor Wiggins Pass through the latest monitoring event completed in April
2020. This will amount to an additional reimbursement potential of $923,570.50 for work previously
completed to date.
GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Amendment No 1 to Agreement No. 20CO3 with the Florida
Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management
Funding Assistance Program for Collier County Beach Nourishment and make a finding that this item
promotes tourism.
Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
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01/25/2021
ATTACHMENT(S)
1. VIII 2 Amendment 1 20CO3 - legal (PDF)
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01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 14578
Item Summary: Recommendation to approve Amendment No. 1 to Agreement 20CO3 with the
Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this
item promotes tourism.
Meeting Date: 01/25/2021
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
01/06/2021 1:12 PM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
01/06/2021 1:12 PM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/14/2021 11:23 AM
Tourism Jennifer Leslie Tourism Division Completed 01/15/2021 8:50 AM
Tourism Jack Wert Director Completed 01/15/2021 9:39 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:14 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:09 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
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7.B.1Packet Pg. 60Attachment: VIII 2 Amendment 1 20CO3 - legal (14578 : Amendment No. 1 to Agreement 20CO3)
7.B.1Packet Pg. 61Attachment: VIII 2 Amendment 1 20CO3 - legal (14578 : Amendment No. 1 to Agreement 20CO3)
7.B.1Packet Pg. 62Attachment: VIII 2 Amendment 1 20CO3 - legal (14578 : Amendment No. 1 to Agreement 20CO3)
01/25/2021
EXECUTIVE SUMMARY
Recommendation to approve a Work Order under Contract 18-7432-CZ to provide engineering
services for Collier Creek Final Permitting, Design, and Construction Services for time and
material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC. and make a
finding that this expenditure promotes tourism.
OBJECTIVE: To obtain professional engineering services and authorization to move forward with the
design of Collier Creek Dredge and Erosion Control Structures and project permitting.
CONSIDERATIONS: Collier Creek meets the Marco River on the north side of Marco Island in Collier
County, Florida, and is flanked to the east by the Ville de Marco West condominium (VDMW) and to the
west by a terminal jetty on Marco Point, the eastern end of Hideaway Beach. This creek is used by local
boaters and visitors to access Collier Bay, residences and the Esplanade Shoppes on Smokehouse Bay.
Residents of Marco Island have raised concerns to Collier County about the safety of boaters navigating
through Collier Creek’s entrance and the amount of scouring that is occurring at the VDMW seawall and
docks. As sand migrates east from Hideaway Beach, it is overtopping the terminal jetty and infilling the
already narrowing entrance to Collier Creek. Collier Creek meets the Marco River at a right angle and
strong currents from the river are creating turbulence along the eastern side of the creek entrance at
VDMW.
A feasibility study to identify the current issues and potential solutions at the Collier Creek entrance was
completed by Coastal Planning and Engineering/CB&I in February of 2015. As a result of this feasibility
study, the Board of County Commissioners (Board) authorized the development of a master plan for
Collier Creek with the first step to stabilize the inlet. This interim dredging was completed in 2016 and
addressed these safety concerns for a sufficient period of time to allow the proper investigation and
modeling to occur to design a comprehensive long-term solution.
On April 24, 2017 the Board approved and authorized staff to negotiate a contract with the top ranked
firm CB&I Environmental & Infrastructure, Inc. for subsequent Board approval. CB&I Environmental &
Infrastructure, Inc. is a very experienced consultant with extensive experience throughout Collier County.
Additionally, CB&I has completed the successful modeling and straightening of Wiggins Pass in 2013.
On July 11, 2017 the Board approved Contract 17-7097 with CB&I Environmental & Infrastructure, Inc.
to perform a modeling study and permitting services in preparation for advancing towards a formal design
effort.
This effort will formalize the design and permitting and result in advancing to the construction and final
certification of the project. The scope of work for this project includes the following activities:
• Final Design and Engineering
• Stakeholder and Agency Coordination
• Bathymetric and Topographic Design Surveys
• Plans, Technical Specifications, and Bidding Assistance
• Construction Administration and Observations
• Post-Construction Reporting and Certification
GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to
7.C
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this action.
ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee approved
this item unanimously with an 8-0 vote on January 14, 2021.The Tourist Development Council on will
review this item on January 25, 2021.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
FISCAL IMPACT: Funding for this work is budgeted in Fund 195, Tourist Development Tax under
project# 90072, Collier Creek Modeling, Jetty Rework and Channel Training. Funding for this work will
not be requested for reimbursement from any grantor agency.
RECOMMENDATION: To approve a Work Order under Contract 18-7432-CZ to provide engineering
services for Collier Creek Final Permitting, Design, and Construction Services for time and material not
to exceed $179,837.97 with APTIM Environmental & Infrastructure, LLC, and make a finding that this
expenditure promotes tourism.
Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and
Program Management Division
ATTACHMENT(S)
1. Work Order Aptim - Collier Creek (PDF)
7.C
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COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 14579
Item Summary: Recommendation to approve a Work Order under Contract 18-7432-CZ to
provide engineering services for Collier Creek Final Permitting, Design, and Construction Services for
time and material not to exceed $179,837.97 to APTIM Environmental & Infrastructure, LLC. and make
a finding that this expenditure promotes tourism.
Meeting Date: 01/25/2021
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
01/06/2021 1:15 PM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
01/06/2021 1:15 PM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/14/2021 11:08 AM
Tourism Jennifer Leslie Tourism Division Completed 01/15/2021 8:51 AM
Tourism Jack Wert Director Completed 01/15/2021 9:38 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:14 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:06 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
7.C
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7.C.1
Packet Pg. 66 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 67 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 68 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 69 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 70 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 71 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 72 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 73 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 74 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 75 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 76 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1Packet Pg. 77Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1Packet Pg. 78Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1Packet Pg. 79Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 80 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 81 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 82 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 83 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 84 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 85 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 86 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 87 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
7.C.1
Packet Pg. 88 Attachment: Work Order Aptim - Collier Creek (14579 : APTIM Work Order under Contract 18-7432-CZ)
01/25/2021
EXECUTIVE SUMMARY
Recommendation to approve Amendment No. 1 to Agreement 20CO2 with the Florida Department
of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding
Assistance Program for South Marco Island Beach Nourishment and make a finding that this item
promotes tourism.
OBJECTIVE: To execute Amendment No. 1 to Agreement No. 20CO2 with the Florida Department of
Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding
Assistance Program for South Marco Island Beach Nourishment.
CONSIDERATIONS: FDEP Agreement No. 20CO2 was approved by the Board of County
Commissioners (Board) on September 24, 2019 (Item 16.A.3). The purpose of this Agreement was to
enter into a cost share reimbursement agreement with FDEP for South Marco Island Beach Nourishment
approved by FDEP. Amendment No. 1 to this Agreement increases the amount of funding available for
reimbursement for Monitoring from $48,948.00 to $76,176.00 and adds Task 2 (Design) in th e amount of
$20,235.00 and Task 3 (construction) in the amount of $649,932.00. This additional reimbursement is for
the South Marco Island Beach Nourishment which was completed in the Spring of 2020 and the FDEP
permit required physical monitoring.
The execution of the FDEP Beach Funding Assistance Agreement primarily provides funding assistance
for nourishment completed and, to a lesser extent, monitoring work that is underway, or is to be
undertaken in the near future.
FDEP has determined that 26.98% (percent) of the non-federal project costs are eligible for state cost
sharing. FDEP’s financial obligation shall not exceed the sum of $746,343.00 for this project.
ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee (CAC)
approved this item unanimously with an 8-0 vote on January 14, 2021. The Tourist Development Council
will review this item on January 25, 2021.
FISCAL IMPACT: Approval of this item will allow Collier County to be reimbursed for up to 26.98%
of the total cost to nourish and monitor South Marco Beach through the latest nourishment event
completed in April 2020. This will amount to an additional reimbursement potential of $746,343.00 for
work previously completed to date.
GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority of
vote for approval. -CMG
RECOMMENDATION: To approve Amendment No 1 to Agreement No. 20CO2 with the Florida
Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management
Funding Assistance Program for Collier County Beach Nourishment and make a finding that this item
promotes tourism.
Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
7.D
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01/25/2021
ATTACHMENT(S)
1. VIII 4 FDEP 20CO2 Amendment 1 - Legal (PDF)
7.D
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01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.D
Doc ID: 14676
Item Summary: Recommendation to approve Amendment No. 1 to Agreement 20CO2 with the
Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for South Marco Island Beach Nourishment and make a
finding that this item promotes tourism and make a finding that this item promotes tourism.
Meeting Date: 01/25/2021
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
01/06/2021 1:22 PM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
01/06/2021 1:22 PM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/14/2021 11:21 AM
Tourism Jennifer Leslie Tourism Division Completed 01/15/2021 8:50 AM
Tourism Jack Wert Director Completed 01/15/2021 9:39 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:14 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:08 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
7.D
Packet Pg. 91
7.D.1
Packet Pg. 92 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 93 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 94 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 95 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 96 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 97 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 98 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 99 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 100 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 101 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
7.D.1
Packet Pg. 102 Attachment: VIII 4 FDEP 20CO2 Amendment 1 - Legal (14676 : Amendment No. 1 to FDEP Agreement 20CO2)
01/25/2021
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming March 2021 Sports Tourism Event up to $7,500 and make a finding that this expenditure
promote tourism.
OBJECTIVE: To support the hosting cost for sporting event in March 2021 with a goal to attract
participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in
March 2021. The Tourism Division Sports Marketing Team has attracted this event to our community.
The projected hosting costs are based on experience with these same or similar events, the event funding
application request, and the projected room nights from the event organizer. Event expenditures are the
responsibility of the event organizer to pay in advance. The Tourism Division proposes to reimburse the
event organizer for facility rental costs and operating expenses based on the proposed rental cost from the
facility and room night visitation delivered to Collier County from the event participants and fans. These
expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen
dollars per room night. Funding for these sports events are subject to TDC recommendation and Board
approval.
Naples BMX State Race is scheduled for March 6-7, 2021 for the first time at Golden Gate Community
BMX Track. This is a boys and girls BMX bike racing event sanctioned by USA BMX, ages 2 years old
to 70 years old. The youngest ages will ride Strider bikes- these unique bikes do not have pedals. The
event is projected to attract 700 athletes and to generate 400 room nights in the County, direct visitor
spending of $408,406 and TDT revenue of $3,684. The expenses to be paid for the 2021 event will be
assistance with facility rental, and operating expenses up to a maximum amount of $6,000 in addition to
Parks and Recreation overtime up to a maximum amount of $1,500, paid directly to the Parks and
Recreation division.
Year Projected March
2021
March 2020
Direct Spending $408,406 No Event
TDT Revenue $3,684
Room Nights 1000
projected/approved
up to 400
Acquisition Cost $15 (400 x $15=
$6,000
FISCAL IMPACT: Funding of up to $7,500 for the March 2021 event is included in the BCC approved
FY 21 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
7.E
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01/25/2021
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of
Tourist Development Tax Promotion Funds to support the upcoming March 2021 Sports Tourism Event
up to $7,500 and make a finding that this expenditure promotes tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. BMX Funding Event Application 2020 (PDF)
7.E
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01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.E
Doc ID: 14744
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming March 2021 Sports Tourism Event up to $7,500 and make a finding that
this expenditure promote tourism.
Meeting Date: 01/25/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/14/2021 10:20 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2021 10:20 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/14/2021 10:22 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/14/2021 10:46 AM
Tourism Jack Wert Director Completed 01/14/2021 11:59 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:11 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:05 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
7.E
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Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
7.E.1
Packet Pg. 106 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)USA BMX
1645 W. Sunrise Blvd.
Gilbert AZ 85233
480-961-1903
usabmx.com
86-0368722
Chris Luna
chris@usabmx.com
602-625-3051
Same as above
USA BMX Florida State Championship Series Race 7-8
BMX RAcing
March 6-7, 2021
X
March 4-5. Branding, Registration, etc.
john@usabmx.com
Page 2 of 12
Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1. Vendors are required to supply their own power.
2. Vendors are required to be fully set-up at least (1) hour prior to competition.
3. No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4. All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
7.E.1
Packet Pg. 107 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)x
Outspoken, JR Express
Naples BMX and Adjacent Parking
1960
NA - 700+ BMX racers
Page 3 of 12
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
7.E.1
Packet Pg. 108 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)JD
JD
Page 4 of 12
Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to Casey Doyle at
casey.doyle@colliercountyfl.gov
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
7.E.1
Packet Pg. 109 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)JD
JD
Page 5 of 12
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
7.E.1
Packet Pg. 110 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)JD
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INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
7.E.1
Packet Pg. 111 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)JD
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Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1. Fully completed Application must be received 90 days prior to the first day of the event.
2. All applications must be submitted online or via email. No handwritten Applications will be accepted.
3. Event must be more than (1) day in duration.
4. Event must generate a minimum (250) or more room nights within Collier County.
5. Events with national television exposure may be considered for additional funding reimbursement.
6. Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7. Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1. Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2. Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3. Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
7.E.1
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Post-Event Requirements
1. Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4. Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5. The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1. Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3. Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1. Food, Beverages, Refreshments.
2. Administrative or general expenses. (i.e. office supplies, copies etc.)
3. Building projects or permanent equipment expenses.
4. Fundraising cost and/or functions. Prize money or purses.
5. Expenses and debts not related to event.
7.E.1
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Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1. Applications will be reviewed to evaluate the impact of the event to Collier County.
2. All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application.
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
7.E.1
Packet Pg. 114 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)35+
Sarasota, Orlando, West Palm Beach, Cape Coral, Jacksonville
700+
2000
420 30
240 10
15 5
75% Male, 25% Female NA
2 - 65 1000
USA BMX
USA BMX fulfills all housing in house.
Page 10 of 12
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT REVENUE:
Participant of team Entry Fees $________________
Hotel Rebates Payable to Event Organizer: $________________
Concessionaire Fees $_________________
Event Admission Tickets $ ___________________
Other Event Revenue: $________________
TOTAL EVENT REVENUE $ _______________
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page __ of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
EVENT GAIN OR (LOSS) $ ___________ __________
7.E.1
Packet Pg. 115 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)USA BMX promotes events through a multi-module plan including web, social, email and print. The event has been heavily promoted on USA BMX social sites with over 500,000 views.
Additionally, the event is being promoted on USA BMX website and membership publication. Website reach is well over 1 million views with print advertising reaching 50,000 households.
28,000
5000
2000
NA
NA
35,000
Facility Rental
Event Awards (Trophies & Plaques)
Officialls
Marketing Spend (Print, Web, Social)
Contract Labor
Sanctioning Fee
$29,800
$2,000
$5,000
$3,800
$12,000
$5,000
$2,000
Travel (Flights, Rental Car, Etc.) - $3,500
1700
Page 11 of 12
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
Multiple year events will be limited to three (3) years to receive full event expense reimbursement. Beyond the initial three-year term,
repeat events will be evaluated on past performance and reimbursement amounts will be reduced by 25% of the initial term amount each
year until that amount reached zero. After that period, that particular event will no longer qualify for TDT funding assistance.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
7.E.1
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Collier County Use Only
Rental Fees and Charges
Approved facility:
Number of fields approved:
Field type:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
Event Director Collier County/CVB Representative
Printed Name: Printed Name:
Title: Title:
Signature: Signature:
Date: Date:
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date:
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
7.E.1
Packet Pg. 117 Attachment: BMX Funding Event Application 2020 (14744 : March 2021 Sports Event Funding Request)John David Nicole King
Chief Strategy Officer Sports Marketing Mgr
1/8/2021 1/14/2021
John David Digitally signed by John David
Date: 2021.01.08 16:14:48 -07'00'KingNicole Digitally signed by KingNicole
Date: 2021.01.13 11:27:53
-05'00'
01/25/2021
EXECUTIVE SUMMARY
Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for
the First Quarter of Fiscal Year 2021
OBJECTIVE: Review of Expenditure and Revenue Report for Tourist Development Tax
supported funds for the first quarter of FY 21.
CONSIDERATIONS: Financial activity subject to Tourist Development Council (TDC)
oversight is reviewed on a quarterly basis. The attached report summarizes first quarter
expenditures and revenue in a budget to actual format.
Fund (184) provides for marketing and promotions expenditures. TDC Program Management Fund
(194) provides the personnel and operating budget for overall TDT program administration.
Fund (196), the TDC Catastrophe Recovery Fund, by policy maintains a reserve for responding to
natural and manmade disasters that negatively impact tourism. Fund (185) supports Beach
Engineering and Project Management, and the County Museum is administered through Fund
(198).
The TDC Museum Grant Program is administered through Fund (193) Capital project funds; (183)
Beach Park facilities, (195) Beach Renourishment, and (758) TDC Capital, do not necessarily
expend funds in a regular periodic pattern. These funds are best evaluated on a project-by-project
basis focusing on progress t oward achieving project schedules.
TDT Revenue Bond Series 2018 provided funding for the Paradise Coast Sports & Events
Complex. Debt service payments for the Bond are funded by a portion of the 5th cent of TDT levy
which is deposited into TDC Capital Fund (758) and transferred to TDC Debt Service Fund (270).
Provided in this report is the monthly TDT Collections Report through the period of December.
Because the December reporting is received and booked in January, these receipts are not included
in the first quarter accounting records.
Staff’s estimate of the Covid-19 impact on Tourism and TDT revenue is reflected in the FY 21
TDT revenue budget being established approximately 12% under the prior year budget. At this
early point in FY 21, TDT collections are performing modestly better than budgeted.
FISCAL IMPACT: This item is for review and comment with no direct fiscal
impact.
RECOMMENDATION: Staff requests the TDC review the First Quarter FY 21 Expenditure and
Revenue Report. This item is for information only.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. Combined Report wcover (PDF)
8.A
Packet Pg. 118
01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 8.A
Doc ID: 14748
Item Summary: Preliminary Expenditure and Revenue Review of Tourist Development Tax
supported funds for the First Quarter of Fiscal Year 2021
Meeting Date: 01/25/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/14/2021 10:40 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2021 10:40 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/14/2021 10:41 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/14/2021 11:00 AM
Tourism Jack Wert Director Completed 01/14/2021 1:36 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 9:09 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 12:05 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
8.A
Packet Pg. 119
Tourist Development Tax Funds
FY 2021 1st Quarter
Budget to Actual Report
8.A.1
Packet Pg. 120 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
Fund / Comm Item Adopted Amended Commit Actual-
% Act &
Commit
Exp
* PERSONAL SERVICE 3,111,900 3,068,234 367,817 632,020 32.6%
* OPERATING EXPENSE 10,669,900 14,052,772 7,226,318 3,104,324 73.5%
* CAPITAL OUTLAY 3,365,100 16,679,516 1,655,812 941,901 15.6%
* GRANTS AND DEBT SERVICE 4,030,800 4,030,800 - 2,388,250 59.3%
* TRANSFER CONST 589,400 589,400 - 23,720 4.0%
* TRANSFERS 6,946,900 6,946,900 - 981,225 14.1%
* RESERVES 62,876,500 63,465,741 - - 0.0%
Exp Total 91,590,500 108,833,362 9,249,947 8,071,440 15.9%
Rev
314300 3% TOURIST DEVE (24,972,100) (24,972,100) - (1,186,011) 4.7%
347310 GROUP TOUR TAXA (1,500) (1,500) - - 0.0%
347311 GROUP TOUR NON (1,500) (1,500) - - 0.0%
347320 COPYING SERVS T (600) (600) - - 0.0%
347321 COPYING SERV NO (1,400) (1,400) - (650) 46.4%
347400 SPECIAL EVENTS (15,000) (15,000) - (50) 0.3%
347911 FACILITY RENTAL (3,000) (3,000) - - 0.0%
347940 FACILITY RENTAL (1,000) (1,000) - - 0.0%
361170 OVERNIGHT INTER - - - (34,119) 0.0%
361180 INVESTMENT INTE (727,000) (727,000) - (112,871) 15.5%
366900 CONTRIBUTIONS (1,000) (1,000) - (136) 13.6%
369300 REIMB FOR PY EX (500) (500) - (19,318) 3863.7%
369629 MISC REV - - - (4,000) 0.0%
369802 REIMB FOR CURRE (1,200) (1,200) - (1,264) 105.4%
481001 TRANS FRM 001 G (450,000) (450,000) - (112,500) 25.0%
481184 TRANS FRM 184 T (1,501,900) (1,501,900) - (375,475) 25.0%
481195 TRANS FRM 195 T (846,000) (846,000) - (211,500) 25.0%
489200 CARRY FORWARD G (60,630,800) (60,630,800) - (85,770,028) 141.5%
489201 CARRY FORWARD O - (17,242,862) - - 0.0%
489900 NEG 5% EST REV 1,286,800 1,286,800 - - 0.0%
481758 TRANS FRM 758 T (3,722,800) (3,722,800) - 0.0%
Rev Total (91,590,500) (108,833,362) - (87,827,922) 80.7%
(183, 184, 185, 193, 194, 195, 196, 198, 787 & 270)
Tourist Development Tax Funded Funds
Budget to Actual Report - Expense and Revenue
1st Quarter FY 21
Revenue incl. Carryforward
1st Qtr FY 21 Compare
8.A.1
Packet Pg. 121 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
COLLIER COUNTY TOURIST DEVELOPMENT TAX REVENUE
Fund Reporting Fund Adopted Budget
Current Annual
Forecast Budgeted YTD YTD Actual
Variance to
Budgeted YTD
Beach Park Facilities 183 894,000 894,000 86,139 99,276 13,138
TDC Promotion 184 8,383,100 8,383,100 807,729 930,786 123,057
Non-County Museums 193 477,000 477,000 45,960 52,909 6,949
TDC Admin 194 - 0 0 - -
Beach Renourishment 195 9,734,100 9,734,100 937,901 1,080,805 142,904
Disaster Recovery 196 - 0 0 - -
County Museums 198 1,917,900 1,917,900 184,794 213,017 28,223
TDC Capital 758 3,566,000 3,566,000 343,592 396,028 52,436
Gross Budget 24,972,100 24,972,100 2,406,114 2,772,821 366,706
Less 5% Rev Res (1,248,600)% over/(under) forecast 15.2%
Net Budget 23,723,500
Collections
Month Reported Actual Cum YTD
% Budget
Collected to
Date
% Variance
FY20
Collections
% Variance FY19
Collections
% Variance FY18
Collections
Nov 1,186,011 1,186,011 4.75% -15.14% 21.23% -4.16%
Dec 1,586,810 2,772,821 11.10% -23.28% 32.63% -3.20%
Jan - 2,772,821 11.10% n/a n/a n/a
Feb - 2,772,821 11.10% n/a n/a n/a
Mar - 2,772,821 11.10% n/a n/a n/a
Apr - 2,772,821 11.10% n/a n/a n/a
May - 2,772,821 11.10% n/a n/a n/a
June - 2,772,821 11.10% n/a n/a n/a
July - 2,772,821 11.10% n/a n/a n/a
Aug - 2,772,821 11.10% n/a n/a n/a
Sept - 2,772,821 11.10% n/a n/a n/a
Oct - 2,772,821 11.10% n/a n/a n/a
Total 2,772,821 2,772,821 YTD -20.00%27.50%-3.61%
97.0% 97.0% 97.0%24,972,100 Forecast
Budget Comparison
5 Yr History-Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance Forecast Update
Nov 4.2% 4.2%1,058,305 1,186,011 127,705 -
Dec 9.6% 5.4%1,347,809 1,586,810 239,001 -
Jan 18.1% 8.5%2,113,016 - - -
Feb 30.8% 12.7%3,183,796 - - -
Mar 45.1% 14.3%3,562,928 - - -
Apr 63.6% 18.5%4,609,137 - - -
May 75.6% 12.0%3,009,090 - - -
June 82.2% 6.6%1,636,491 - - -
July 87.2% 5.0%1,249,990 - - -
Aug 92.1% 5.0%1,241,200 - - -
Sept 96.3% 4.1%1,025,231 - - -
Oct 100.0% 3.7%935,107 - - -
Total 100.0% 100.0%24,972,100 2,772,821 366,706 -
% over/(under) budget 15.2%
FY 21 TDT Collections Report
31-Dec-2020
$‐
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
1/8/20215:11 PM H:\Revenue Report\TDC 2 Receipts FY19 and Forward
8.A.1
Packet Pg. 122 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
Tourist Development Tax Funds
FY 2021 1st Quarter
Expenditure and Revenue Report by Fund
8.A.1
Packet Pg. 123 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
Fund / Comm Item Adopted Amended Commit Actual-
% Act &
Commit
183
Exp
* OPERATING EXPENSE - 291,039 144,958 12,513 54.1%
* CAPITAL OUTLAY - 5,144,621 561,412 941,901 29.2%
* GRANTS AND DEBT SERVICE - - - - 0.0%
* TRANSFER CONST 26,000 26,000 - 849 3.3%
* RESERVES 6,712,500 7,300,641 - - 0.0%
Exp Total 6,738,500 12,762,301 706,369 955,263 13.0%
Rev
314300 3% TOURIST DEVE (894,000) (894,000) - (42,469) 4.8%
361170 OVERNIGHT INTER - - - (4,826) 0.0%
361180 INVESTMENT INTE (150,000) (150,000) - (16,373) 10.9%
489200 CARRY FORWARD G (5,746,700) (5,746,700) - (11,374,806) 197.9%
489201 CARRY FORWARD O - (6,023,801) - - 0.0%
489900 NEG 5% EST REV 52,200 52,200 - - 0.0%
Rev Total (6,738,500) (12,762,301) - (11,438,474) 89.6%
184
Exp
* OPERATING EXPENSE 7,382,400 8,475,711 5,584,915 1,557,006 84.3%
* TRANSFER CONST 198,000 198,000 - 7,962 4.0%
* TRANSFERS 1,972,800 1,972,800 - 493,200 25.0%
Exp Total 9,553,200 10,646,511 5,584,915 2,058,168 71.8%
Rev
314300 3% TOURIST DEVE (8,383,100) (8,383,100) - (398,094) 4.7%
361170 OVERNIGHT INTER - - - (1,379) 0.0%
361180 INVESTMENT INTE (20,000) (20,000) - (5,351) 26.8%
369300 REIMB FOR PY EX - - - (19,283) 0.0%
489200 CARRY FORWARD G (1,570,300) (1,570,300) - (4,007,512) 255.2%
489201 CARRY FORWARD O - (1,093,311) - - 0.0%
489900 NEG 5% EST REV 420,200 420,200 - - 0.0%
Rev Total (9,553,200) (10,646,511) - (4,431,618) 41.6%
185
Exp
* PERSONAL SERVICE 731,600 731,600 78,917 137,112 29.5%
* OPERATING EXPENSE 221,100 227,640 91,324 42,528 58.8%
* CAPITAL OUTLAY 4,000 4,000 - - 0.0%
* RESERVES 58,200 58,200 - - 0.0%
* TRANSFERS 63,300 63,300 - 63,300 100.0%
Exp Total 1,078,200 1,084,740 170,240 242,940 38.1%
Rev
361170 OVERNIGHT INTER - - - (177) 0.0%
361180 INVESTMENT INTE (1,000) (1,000) - (608) 60.8%
481195 TRANS FRM 195 T (846,000) (846,000) - (211,500) 25.0%
489200 CARRY FORWARD G (231,200) (231,200) - (381,375) 165.0%
489201 CARRY FORWARD O - (6,540) - - 0.0%
Rev Total (1,078,200) (1,084,740) - (593,660) 54.7%
193
Exp
* OPERATING EXPENSE 3,600 3,600 1,800 1,800 100.0%
* GRANTS AND DEBT SERVICE 300,000 300,000 - - 0.0%
* TRANSFER CONST 10,900 10,900 - 452 4.1%
* RESERVES 883,600 883,600 - - 0.0%
Exp Total 1,198,100 1,198,100 1,800 2,252 0.3%
Rev
1st Quarter FY 21
Revenue incl. Carryforward
Tourist Development Tax Funded Funds
Budget to Actual Report - Expense & Revenue by Fund
1st Qtr FY 21 Compare
8.A.1
Packet Pg. 124 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
1st Quarter FY 21
Revenue incl. Carryforward
Tourist Development Tax Funded Funds
Budget to Actual Report - Expense & Revenue by Fund
314300 3% TOURIST DEVE (477,000) (477,000) - (22,601) 4.7%
361170 OVERNIGHT INTER - - - (400) 0.0%
361180 INVESTMENT INTE (15,000) (15,000) - (1,666) 11.1%
489200 CARRY FORWARD G (730,700) (730,700) - (877,091) 120.0%
489900 NEG 5% EST REV 24,600 24,600 - - 0.0%
Rev Total (1,198,100) (1,198,100) - (901,758) 75.3%
194
Exp
* PERSONAL SERVICE 1,106,700 1,058,700 118,324 190,659 29.2%
* OPERATING EXPENSE 396,200 451,700 254,974 151,673 90.0%
* CAPITAL OUTLAY 7,500 - - - 0.0%
* RESERVES 24,300 24,300 - - 0.0%
* TRANSFERS 170,300 170,300 - 170,300 100.0%
Exp Total 1,705,000 1,705,000 373,298 512,632 52.0%
Rev
361170 OVERNIGHT INTER - - - (100) 0.0%
361180 INVESTMENT INTE (2,000) (2,000) - (341) 17.0%
369300 REIMB FOR PY EX - - - (36) 0.0%
481184 TRANS FRM 184 T (1,501,900) (1,501,900) - (375,475) 25.0%
489200 CARRY FORWARD G (201,200) (201,200) - (175,188) 87.1%
489900 NEG 5% EST REV 100 100 - - 0.0%
Rev Total (1,705,000) (1,705,000) - (551,139) 32.3%
195
Exp
* PERSONAL SERVICE - 4,334 - 25,582 590.3%
* OPERATING EXPENSE 1,140,200 3,074,884 579,461 1,110,523 55.0%
* CAPITAL OUTLAY 3,351,600 8,759,809 1,049,700 - 12.0%
* TRANSFER CONST 227,500 227,500 - 9,245 4.1%
* RESERVES 50,748,100 50,748,100 - - 0.0%
* TRANSFERS 1,017,700 1,017,700 - 254,425 25.0%
Exp Total 56,485,100 63,832,328 1,629,161 1,399,776 4.7%
Rev
314300 3% TOURIST DEVE (9,734,100) (9,734,100) - (462,267) 4.7%
361170 OVERNIGHT INTER - - - (24,103) 0.0%
361180 INVESTMENT INTE (500,000) (500,000) - (76,643) 15.3%
369629 MISC REV - - - (4,000) 0.0%
369802 REIMB FOR CURRE - - - (800) 0.0%
489200 CARRY FORWARD G (46,763,000) (46,763,000) - (58,761,716) 125.7%
489201 CARRY FORWARD O - (7,347,228) - - 0.0%
489900 NEG 5% EST REV 512,000 512,000 - - 0.0%
Rev Total (56,485,100) (63,832,328) - (59,329,529) 92.9%
196
Exp
* OPERATING EXPENSE 501,200 501,200 625 575 0.2%
* RESERVES 685,700 685,700 - - 0.0%
Exp Total 1,186,900 1,186,900 625 575 0.1%
Rev
361170 OVERNIGHT INTER - - - (698) 0.0%
361180 INVESTMENT INTE (8,000) (8,000) - (2,237) 28.0%
489200 CARRY FORWARD G (1,179,300) (1,179,300) - (1,693,254) 143.6%
489900 NEG 5% EST REV 400 400 - - 0.0%
Rev Total (1,186,900) (1,186,900) - (1,696,190) 142.9%
198
Exp
* PERSONAL SERVICE 1,273,600 1,273,600 170,577 278,667 35.3%
* OPERATING EXPENSE 1,018,200 1,019,998 568,261 227,706 78.0%
1st Qtr FY 21 Compare
8.A.1
Packet Pg. 125 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
1st Quarter FY 21
Revenue incl. Carryforward
Tourist Development Tax Funded Funds
Budget to Actual Report - Expense & Revenue by Fund
* CAPITAL OUTLAY 2,000 2,000 - - 0.0%
* TRANSFER CONST 42,000 42,000 - 1,823 4.3%
* RESERVES (1,100) - - - 0.0%
Exp Total 2,334,700 2,337,598 738,838 508,196 53.3%
Rev
314300 3% TOURIST DEVE (1,917,900) (1,917,900) - (91,150) 4.8%
347310 GROUP TOUR TAXA (1,500) (1,500) - - 0.0%
347311 GROUP TOUR NON (1,500) (1,500) - - 0.0%
347320 COPYING SERVS T (600) (600) - - 0.0%
347321 COPYING SERV NO (1,400) (1,400) - (650) 46.4%
347400 SPECIAL EVENTS (15,000) (15,000) - (50) 0.3%
347911 FACILITY RENTAL (3,000) (3,000) - - 0.0%
347940 FACILITY RENTAL (1,000) (1,000) - - 0.0%
361170 OVERNIGHT INTER - - - (200) 0.0%
361180 INVESTMENT INTE (1,000) (1,000) - (753) 75.3%
366900 CONTRIBUTIONS (1,000) (1,000) - (136) 13.6%
369300 REIMB FOR PY EX (500) (500) - - 0.0%
369802 REIMB FOR CURRE (1,200) (1,200) - (464) 38.7%
481001 TRANS FRM 001 G (450,000) (450,000) - (112,500) 25.0%
489200 CARRY FORWARD G (36,500) (36,500) - (632,581) 1733.1%
489201 CARRY FORWARD O - (2,898) - - 0.0%
489900 NEG 5% EST REV 97,400 97,400 - - 0.0%
Rev Total (2,334,700) (2,337,598) - (838,484) 35.9%
758
Exp
* OPERATING EXPENSE - - - - 0.0%
* CAPITAL OUTLAY - 2,769,085 44,700 - 1.6%
* TRANSFER CONST 85,000 85,000 - 3,389 4.0%
* RESERVES 857,200 857,200 - - 0.0%
* TRANSFERS 3,722,800 3,722,800 - - 0.0%
Exp Total 4,665,000 7,434,085 44,700 3,389 0.6%
Rev
314300 3% TOURIST DEVE (3,566,000) (3,566,000) - (169,431) 4.8%
361170 OVERNIGHT INTER - - - (1,988) 0.0%
361180 INVESTMENT INTE (25,000) (25,000) - (6,892) 27.6%
489200 CARRY FORWARD G (1,253,600) (1,253,600) - (4,909,724) 391.6%
489201 CARRY FORWARD O - (2,769,085) - - 0.0%
489900 NEG 5% EST REV 179,600 179,600 - - 0.0%
Rev Total (4,665,000) (7,434,085) - (5,088,035) 68.4%
270
Exp
* OPERATING EXPENSE 7,000 7,000 - - 0.0%
* GRANTS AND DEBT SERVICE 3,730,800 3,730,800 - 2,388,250 64.0%
* RESERVES 2,908,000 2,908,000 - - 0.0%
Exp Total 6,645,800 6,645,800 - 2,388,250 35.9%
Rev
361170 OVERNIGHT INTER - - - (248) 0.0%
361180 INVESTMENT INTE (5,000) (5,000) - (2,006) 40.1%
489200 CARRY FORWARD G (2,918,300) (2,918,300) - (2,956,781) 101.3%
489900 NEG 5% EST REV 300 300 - - 0.0%
481758 TRANS FRM 758 T (3,722,800) (3,722,800) - 0.0%
Rev Total (6,645,800) (6,645,800) - (2,959,035) 44.5%
1st Qtr FY 21 Compare
8.A.1
Packet Pg. 126 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
Tourist Development Tax Funds
FY 2021 1st Quarter Expenditure Report
Capital Project Funds
Fund (183) Beach Park Facilities
Fund (195) Beach Renourishment and Inlet Management
Fund (758) TDC Capital Fund
8.A.1
Packet Pg. 127 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
Tourist Development Tax Funded Funds
Budget to Actual Report - TDC Beach Park Facilities Fund 183
1st Quarter FY 21
Expenditures
Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual
Actual &
Committed % Consumed
** 33496 FDOT STSD BEACH CI 93,929.39 990.00 4,210.08- 3,220--3.4%
** 80242 Barefoot Beach ADA 285,729.39 20,149.60 5,813.50 25,963 9.1%
** 80330 BarefootBch Bwalk 240,548.55 11,631.95 11,632 4.8%
** 80332 Clam Pass Restroom 8,755.08 8,755.08 8,755 100.0%
** 80333 ClamPass Brdwlk Re 976,805.87 31,791.15 31,791 3.3%
** 80334 ClamPass Trim Mang 38,805.00 0.0%
** 80344 Bareft Boardwlk Re 286,311.80 26,759.80 26,760 9.3%
** 80348 Tigertail Park Imp 597,187.47 17,672.93 17,673 3.0%
** 80372 T-2 Beach Parkg So 81,510.00 0.0%
** 80387 Barefoot Bch Prkg 350,000.00 41,166.00 41,166 11.8%
** 80388 Tigertail Bch Play 200,000.00 184,958.43 184,958 92.5%
** 80390 ClamP Concess AC U 100,000.00 0.0%
** 80391 Vand Bch Boardwlk 334,815.75 6,957.25 4,857.00 11,814 3.5%
** 80396 Barefoot Ranger St 100,000.00 0.0%
** 88038 Tigertail Beach Ba 304,241.70 8,313.00 8,313 2.7%
** 88045 Parking Meters 250,000.00 159,685.90 3,126.26 162,812 65.1%
** 88046 CP Boardwalk Repla 1,187,020.57 187,538.07 944,827.33 1,132,365 95.4%
** 99183 Fund 183 Res/Xfers 6,738,500.00 7,326,640.70 849.37 849 0.0%
* TRANSFER CONST 26,000.00 26,000.00 849.37 849 3.3%
* RESERVES 6,712,500.00 7,300,640.70
*** Grand Total-Fd Pg/CI 6,738,500.00 12,762,301.27 706,369.16 955,263.38 1,660,783.17 13.0%
Projects 183-195-758 1st 21
8.A.1
Packet Pg. 128 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
Tourist Development Tax Funded Funds
Budget to Actual Report - TDC Beach Renourishment Fund 195
1st Quarter FY 21
Expenditures
Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual
Actual &
Committed % Consumed
** 50154 Hurricane Irma 1,000,000.00 0.0%
** 80165 Co Beach Analysis 30,025.30 16,128.00 16,128 53.7%
** 80171 Beach Tilling 30,000.00 113,279.00 0.0%
** 80268 AOlesky Pier Repai 33,413.75 0.0%
** 80288 Wiggns Pass Dredge 25,000.00 37,137.18 0.0%
** 80301 Beach Renourish-Ge 124,724.84 0.0%
** 80321 AOlesky SeaWall Re 260,097.00 12,600.00 12,600 4.8%
** 80366 Coastal Resiliency 150,000.00 266,135.38 46,954.46 2,043.25 48,998 18.4%
** 80378 Tractor Shelter 33,626.76 13,900.00 528.03 14,428 42.9%
** 80407 Jolly Bridge Parce 20,000.00 46,624.60 0.0%
** 88032 Clam Pass Dredge 436,321.99 54,964.00 59,490.00 114,454 26.2%
** 90020 TDC - Administrati 75,000.00 268,964.94 0.0%
** 90033 Near Shore Hard Bo 185,000.00 475,647.29 75,460.69 85,166.61 160,627 33.8%
** 90044 Vegetation Repairs 147,866.11 0.0%
** 90065 FDEP LGFR ANALYSIS 25,000.00 41,329.50 2,574.50 6,881.99 9,456 22.9%
** 90067 PARK SHORE BCH MAI 256,687.58 0.0%
** 90068 NAPLES BEACH ENG 2,000,000.00 2,064,887.09 1,209,974.32 685,151.73 1,895,126 91.8%
** 90069 CLAM PASS BCH MAIN 250,253.44 0.0%
** 90071 MARCO ISLAND S MAI 426,100.67 0.0%
** 90072 COLLIER CREEK JETT 1,100,000.00 4,063,830.48 0.0%
** 90074 North Park Shore B 49,067.22 0.0%
** 90096 Naples Pier Annual 135,600.00 135,600.00 0.0%
** 90297 Shorebird Monitori 25,000.00 115,489.13 1,222.35 1,222 1.1%
** 90527 County/Naples Beac 197,000.00 396,181.78 191,000.00 191,000 48.2%
** 90533 Beach Cleaning 354,200.00 386,840.96 7,938.90 28,140.76 36,080 9.3%
** 90536 County/Naples Beac 170,000.00 325,588.75 188,666.50 76,480.50 265,147 81.4%
** 90549 Doctors Pass Dredg 53,306.77 527,341 0.0%
** 99195 Fund 195 Res/Xfers 51,993,300.00 51,993,300.00 263,670.33 263,670 0.5%
* TRANSFERS 1,017,700.00 1,017,700.00 254,425.00 254,425 25.0%
* TRANSFER CONST 227,500.00 227,500.00 9,245.33 9,245 4.1%
* RESERVES 50,748,100.00 50,748,100.00 0.0%
*** Grand Total-Fd Pg/CI 56,485,100.00 63,832,327.51 1,629,161.37 1,399,775.55 3,556,277.58 4.7%
Projects 183-195-758 1st 21
8.A.1
Packet Pg. 129 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
Tourist Development Tax Funded Funds
Budget to Actual Report - TDC Capital Projects Fund 758
1st Quarter FY 21
Expenditures
Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual
Actual &
Committed % Consumed
** 50156 Amateur Sports Com 2,769,085.42 44,700.00 44,700 1.6%
** 99758 Fund 758 Res/Xfers 4,665,000.00 4,665,000.00 3,388.61 3,389 0.1%
* TRANSFERS 3,722,800.00 3,722,800.00 0.0%
* TRANSFER CONST 85,000.00 85,000.00 3,388.61 3,389 4.0%
* RESERVES 857,200.00 857,200.00 0.0%
*** Grand Total-Fd Pg/CI 4,665,000.00 7,434,085.42 44,700.00 3,388.61 48,088.61 0.6%
Projects 183-195-758 1st 21
8.A.1
Packet Pg. 130 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
Tourist Development Tax Funds
FY 2021 1st Quarter
Primary Revenue Sources
8.A.1
Packet Pg. 131 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
1/12/2021
Tourist Development Tax Funded Funds
Budget to Actual Report - Revenue Category Summary
1st Quarter FY 21
TOURIST DEVELOPMENT TAX REVENUE
Fund / Comm Item Adopted Budget Amended Budget Commitment Actual
%
Enc/Act
* 183 TDC BEACH PARK FAC 894,000.00- 894,000.00- 42,468.66-4.8%
* 184 TDC TOURISM PROMO 8,383,100.00- 8,383,100.00- 398,093.91-4.7%
* 193 TDC MUSEUM NON COUNTY 477,000.00- 477,000.00- 22,600.62-4.7%
* 195 TDC - BEACH RENOUR 9,734,100.00- 9,734,100.00- 462,266.57-4.7%
* 198 MUSEUM 1,917,900.00- 1,917,900.00- 91,149.65-4.8%
* 758 TDC CAPITAL PROJECTS 3,566,000.00- 3,566,000.00- 169,431.11-4.8%
Total 24,972,100.00- 24,972,100.00- 1,186,010.52- 4.7%
Carryforward Summary (preliminary)
Fund / Comm Item Adopted Budget Amended Budget Commitment Actual
%
Enc/Act
* 183 TDC BEACH PARK FAC 5,746,700.00- 11,770,501.27- 11,374,806.00 -96.6%
* 184 TDC TOURISM PROMO 1,570,300.00- 2,663,610.67- 4,007,512.00 -150.5%
* 185 TDC ENGINEERING 231,200.00- 237,740.00- 381,375.00 -160.4%
* 193 TDC MUSEUM NON COUNTY 730,700.00- 730,700.00- 877,091.00 -120.0%
* 194 TDC ADMIN/OPS 201,200.00- 201,200.00- 175,188.00 -87.1%
* 195 TDC - BEACH RENOUR 46,763,000.00- 54,110,227.51- 58,761,716.00 -108.6%
* 196 TDC PROM RES/PRJS 1,179,300.00- 1,179,300.00- 1,693,254.00 -143.6%
* 198 MUSEUM 36,500.00- 39,397.50- 632,581.00 -1605.6%
* 758 TDC CAPITAL PROJECTS 1,253,600.00- 4,022,685.42- 4,909,724.00 -122.1%
* 270 TDT REV BOND 2018 2,918,300.00- 2,918,300.00- 2,956,781.00 -101.3%
Total 60,630,800.00- 77,873,662.37- 85,770,028.00 -110.1%
Summary 1st Qtr 21)
8.A.1
Packet Pg. 132 Attachment: Combined Report wcover (14748 : FY21 Q1 TDT Financial Review)
01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Item Summary: Marketing Partner Report
Meeting Date: 01/25/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/19/2021 9:05 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/19/2021 9:05 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/19/2021 9:05 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/19/2021 9:36 AM
Tourism Jack Wert Director Completed 01/19/2021 11:25 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 2:42 PM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 3:02 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
10.A
Packet Pg. 133
Marketing Partner
Reports (Dec. Activity)
January 2021
10.A.1
Packet Pg. 134 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Collier County Tourism Research
Presented by:
Research Data Services, Inc.
January 2021
December 2020
Presented to:
The Collier County Tourist
Development Council
10.A.1
Packet Pg. 135 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 3
Economic Indicators
10.A.1
Packet Pg. 136 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 4
Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300
2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300
2018 30,700 31,600 31,700 30,400 29,000 27,400 26,400 26,200 26,100 27,800 30,300 31,000
2019 31,700 32,400 32,400 31,700 30,100 28,400 27,600 27,300 27,100 28,600 31,100 31,700
2020 31,400 31,800 31,700 19,900 20,700 22,800 22,700 23,700 24,900 26,600 28,500
15,000
20,000
25,000
30,000
35,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector. (April 2018 through December 2019 employment projections revised as of
March 16, 2020 reporting.)
2020 2016201720182019
10.A.1
Packet Pg. 137 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 5
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2016 918,929 989,845 1,269,961 900,594 606,833 492,413 484,074 431,729 391,844 550,316 727,634 840,501
2017 892,905 946,079 1,252,124 1,032,783 629,321 528,383 530,428 481,185 327,466 581,317 767,064 873,494
2018 965,981 1,053,817 1,379,728 939,957 668,665 546,159 561,039 501,023 418,256 569,553 810,283 958,717
2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818
2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 417,305 500,468
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
RSW Total Passenger TrafficCY 2016: 8.60 million (+2.8%)
CY 2017: 8.84 million (+2.8%)
CY 2018: 9.37 million (+6.0%)
CY 2019: 10.23 million (+9.1%)
CY 2020 to date: 5.33 million (-41.7%)
Southwest Florida International Airport
(RSW) Passenger Traffic
10.A.1
Packet Pg. 138 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 6
Airport Comparison
RSW NAA *PGD SRQ TPA PIE MCO FLL MIA TSA
Mar.-41.9%-5.3%-31.4%-22.6%-46.5%-38.0%-47.5%-47.1%-46.1%-51.7%
Apr.-95.2%-49.8%-93.0%-94.7%-95.8%-97.2%-96.4%-96.8%-96.6%-95.3%
May -80.3%-23.8%-48.3%-75.2%-87.9%-60.7%-91.5%-92.5%-93.2%-90.4%
Jun.-59.5%+5.7%-30.3%-64.2%-73.3%-38.0%-79.5%-80.0%-83.4%-81.1%
Jul.-55.1%-7.9%-37.7%-57.6%-68.3%-44.2%-73.6%-70.1%-79.2%-73.9%
Aug.-56.1%-18.1%-38.3%-57.1%-67.0%-44.5%-72.8%-70.1%-77.3%-71.0%
Sep.-44.5%-20.0%-6.5%-47.2%-60.5%-36.6%-63.5%-60.0%-72.5%-67.7%
Oct.-34.7%-20.9%-10.8%-30.8%-55.4%-30.5%-61.6%-53.0%-65.8%-64.4%
Nov.-42.9%-16.2%-26.7%-41.8%-52.9%-38.4%-56.7%-54.7%-57.5%-62.9%
Dec.-----35.2%-----38.7%-------62.3%
March –December 2020
* Total Operations
Change in Total Passengers Compared to Same Month Last Year
10.A.1
Packet Pg. 139 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 7
Calendar Year 2020
January –December
Collier Visitor Profile
10.A.1
Packet Pg. 140 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 8
Collier Tourism Metrics
Calendar Year 2020 (January –December)
Number of
Visitors
Room Nights
Economic Impact
•1,425,000
•-26.1%∆
•1,820,900
•-28.1%∆
•$1,626,287,500
•-29.7%∆
10.A.1
Packet Pg. 141 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 9
Collier Historical Visitation Tracking
50,000
100,000
150,000
200,000
250,000
Estimated Number of Overnight Commercial Lodging VisitorsRolling 3 Month Average Rolling 12 Month Average
10.A.1
Packet Pg. 142 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 10
Visitor Origins
Calendar Year 2020 (January –December)
# of Visitors 2019 # of Visitors 2020 ∆ %
Florida 686,680 778,853 +13.4
Southeast 126,193 92,529 -26.7
Northeast 360,832 229,352 -36.4
Midwest 295,673 175,304 -40.7
Canada 47,090 15,119 -67.9
Europe 309,349 66,621 -78.5
Other 102,783 67,222 -34.6
Total 1,928,600 1,425,000 -26.1
10.A.1
Packet Pg. 143 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 11
Collier Comp Set
Occupancy ADR RevPAR
2020 % ∆2020 % ∆2020 % ∆
Naples MSA 44.3%-31.1 $236.87 -0.8 $104.93 -31.7
Naples Upscale 48.3%-34.0 $315.69 +3.0 $152.52 -32.0
Miami-Hialeah 46.2%-38.9 $187.99 -1.3 $86.90 -39.7
Florida Keys 57.9%-24.2 $278.26 +2.0 $160.99 -22.7
Ft. Myers 49.7%-27.9 $155.47 -1.2 $77.23 -28.8
Sarasota-Bradenton 50.5%-22.5 $135.02 -3.0 $68.17 -24.8
Clearwater 54.7%-26.3 $140.66 -10.9 $76.89 -34.3
St. Petersburg 51.5%-29.0 $144.84 -9.0 $74.61 -35.4
Palm Beach County 45.6%-36.2 $183.67 +0.7 $83.84 -35.8
Ft. Lauderdale 50.4%-33.4 $134.41 -7.8 $67.74 -38.6
Florida 48.1%-33.7 $133.44 -7.5 $64.14 -38.7
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –November)
10.A.1
Packet Pg. 144 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 12
Collier Comp Set –Occupancy (%)
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –November)
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA 35.3%-13.8 9.0%-61.6 44.3%
Miami-Hialeah 34.3%-39.3 8.2%-45.8 46.2%
Florida Keys 52.4%-21.0 5.2%-45.7 57.9%
Ft. Myers 39.3%-20.5 7.6%-52.3 49.7%
Sarasota-Bradenton 42.4%-14.8 7.5%-48.7 50.5%
Clearwater 46.9%-17.0 7.7%-55.9 54.7%
St. Petersburg 43.4%-18.4 7.3%-59.9 51.5%
Palm Beach County 33.6%-33.0 9.8%-48.8 45.6%
Ft. Lauderdale 40.3%-28.4 7.7%-48.9 50.4%
10.A.1
Packet Pg. 145 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 13
Collier Comp Set –ADR ($)
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA $229.38 -7.0 $267.00 +18.2 $236.87
Miami-Hialeah $185.77 -3.5 $241.80 +17.0 $187.99
Florida Keys $277.58 +1.4 $290.49 +7.5 $278.26
Ft. Myers $158.80 -5.8 $155.21 +12.2 $155.47
Sarasota-Bradenton $137.02 -4.1 $129.06 -1.3 $135.02
Clearwater $140.49 -13.9 $141.67 +0.6 $140.66
St. Petersburg $145.14 -12.5 $146.30 +2.5 $144.84
Palm Beach County $171.41 -7.0 $247.28 +31.0 $183.67
Ft. Lauderdale $130.97 -8.9 $159.99 -2.9 $134.41
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –November)
10.A.1
Packet Pg. 146 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 14
December 2020
Collier Visitor Profile
10.A.1
Packet Pg. 147 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 15
Visitation/Economic Impacts of Tourism
Collier December 2020
Visitors
2020
152,100
2019
181,000
Room Nights
2020
174,600
2019
221,000
Economic
Impact
2020
$210,788,500
2019
$244,068,600
December
%∆
-21.0
%∆
-16.0
%∆
-13.6
10.A.1
Packet Pg. 148 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 16
Occupancy/Room Rates
Collier December 2020
Occupancy 76.9%59.3%-22.9
ADR $256.60 $273.40 +6.5
RevPAR $197.30 $162.13 -17.8
2019 2020 % ∆
10.A.1
Packet Pg. 149 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 17
Collier Lodging Experiences
Some 89.1% say that forward reservations are down.
Reported Reservation Timing:
2 days or less forward: 17.3% (December 2020: 21.7%)
3 to 7 days in advance: 25.9%(December 2020: 30.4%)
8 to 30 days in advance: 29.7% (December 2020: 47.8%)
30+ days in advance: 27.3% (December 2020: N/A)
“Most of our guests are still from Florida. But, during
Christmas week, we did have a flurry of very late bookings
from all over the U.S. and a few from South America. We
are hoping this continues, but we really do not have any
idea what will happen going forward.”
Surveys Completed from January 1 –14, 2021
10.A.1
Packet Pg. 150 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 18
Licensed Transient Lodging Units
Licensed Transient Lodging Units 2019 2020 ∆%
Hotel 5,622 6,267 +11.5
Motel 2,019 2,013 -0.3
Apartment/Vacation Rental 2,508 2,865 +14.2
Total Licensed Lodging Units 10,149 11,145 +9.8
Collier December 2020
* Source: Florida Department of Business and Professional Regulation (DBPR). Last updated October 1, 2020.
10.A.1
Packet Pg. 151 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 19
RDS Occupancy/ADR
Collier December 2020
* Please note that 75.0% of properties responding provided usable midweek/weekend
breakout data this month.
Midweek Weekend
2019 2020 2019 2020
Occupancy 75.1%55.9%78.7%63.8%
ADR $251.40 $266.26 $278.30 $266.98
10.A.1
Packet Pg. 152 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 20
Visitor Metrics
Collier’s December visitation originates from the
following primary market segments:
Collier December 2020
December Visitation 2020 Visitor #∆%
Florida 86,393 +26.6
Southeast 13,081 +7.9
Northeast 18,556 -20.5
Midwest 24,944 -15.5
Canada*0 -100.0
Europe*0 -100.0
Other 9,126 -22.4
Total 152,100 -16.0
* December 2020’s Canadian and European
visitation was too small to measure.
10.A.1
Packet Pg. 153 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 21
Collier Comp Set
November 2020
Occupancy ADR RevPAR
2020 % ∆2020 % ∆2020 % ∆
Naples MSA 45.0%-33.6 $200.03 -0.7 $89.99 -34.0
Naples Upscale 49.8%-35.6 $290.66 +7.5 $144.76 -30.8
Miami-Hialeah 43.0%-45.1 $135.34 -23.2 $58.23 -57.8
Florida Keys 56.3%-25.1 $248.56 -1.9 $139.97 -26.5
Ft. Myers 47.2%-31.5 $119.22 -6.3 $56.31 -35.8
Sarasota-Bradenton 46.8%-22.4 $112.28 -4.4 $52.60 -25.8
Clearwater 51.3%-23.0 $119.45 -8.6 $61.29 -29.6
St. Petersburg 49.3%-25.7 $113.77 -14.5 $56.11 -36.5
Palm Beach County 44.2%-40.5 $143.69 -13.6 $63.52 -48.5
Ft. Lauderdale 49.3%-37.3 $99.21 -30.4 $48.92 -56.4
Florida 44.0%-38.0 $108.47 -19.2 $47.69 -49.9
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 154 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 22
Collier Comp Set –Occupancy (%)
November 2020
SOURCE: SMITH TRAVEL RESEARCH, INC.
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA 38.8%-15.4 6.1%-71.9 45.0%
Miami-Hialeah 37.3%-36.2 2.6%-83.6 43.0%
Florida Keys 51.5%-18.6 4.8%-58.5 56.3%
Ft. Myers 40.0%-13.0 5.0%-74.1 47.2%
Sarasota-Bradenton 41.1%-11.0 5.0%-62.9 46.8%
Clearwater 46.5%-1.2 4.8%-75.6 51.3%
St. Petersburg 45.3%-4.7 3.1%-82.8 49.3%
Palm Beach County 38.0%-24.1 5.3%-75.3 44.2%
Ft. Lauderdale 44.7%-24.1 2.3%-85.4 49.3%
10.A.1
Packet Pg. 155 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 23
Collier Comp Set –ADR ($)
November 2020
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA $201.08 -2.9 $195.99 +2.8 $200.03
Miami-Hialeah $141.14 -20.4 $122.45 -35.8 $135.34
Florida Keys $248.68 -1.3 $248.99 -6.0 $248.56
Ft. Myers $123.26 -8.6 $107.82 -8.9 $119.22
Sarasota-Bradenton $114.02 -4.0 $105.48 -9.1 $112.28
Clearwater $120.91 -8.1 $105.37 -18.0 $119.45
St. Petersburg $114.15 -14.8 $107.98 -18.4 $113.77
Palm Beach County $127.44 -24.8 $271.28 +59.9 $143.69
Ft. Lauderdale $100.40 -28.7 $93.16 -41.1 $99.21
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 156 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 24
First Time Visitors (% Yes)
Collier December 2020
2.6 2.4
34.6
27.8
37.2%
30.2%
0
10
20
30
40
2019 2020
%
New Market Share Gain from FL
10.A.1
Packet Pg. 157 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 25
Percent Group Business
Collier December 2020
28.2
13.3
0
5
10
15
20
25
30
35
Group
%
2019 2020
10.A.1
Packet Pg. 158 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 26
Visitor Perceptions
Collier December 2020
•98.4%Satisfaction 98.0%
•96.1%Would Recommend 96.8%
•12.0%More Expensive 14.8%
•94.5%Plan to Return 94.2%
2019 2020
10.A.1
Packet Pg. 159 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 27
Average Age/Median Income
Collier December 2020
•49.8
Average Age (years)47.3
•$166,724 Median HH Income $160,969
2019 2020
10.A.1
Packet Pg. 160 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 28
Airports of Deplanement (Top Four)
Collier December 2020
66.5
5.3 N/A
18.6
73.6
6.1 3.3 3.00
10
20
30
40
50
60
70
80
RSW Ft. Lauderdale Tampa Miami
%
2019 2020
% of Visitors Who Fly
2019 64.8%
2020 35.0%
10.A.1
Packet Pg. 161 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 29
Party Size/LOS
This December, visitor party size averaged 2.7
travelers who stayed for 3.1 nights in the Naples,
Marco Island, Everglades area (December 2019:
2.7 people; 3.2 nights).
Collier December 2020
10.A.1
Packet Pg. 162 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 30
Information
Fully 96.7% consult the web for trip information,
with some 80.8% making bookings for their trip
online area (December 2019 Consult: 94.4%;
Book: 79.2%).
Collier December 2020
10.A.1
Packet Pg. 163 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01.15.21 31
Traveler Sentiment Study
Research Data Services Inc.
December 2020 Pulse
10.A.1
Packet Pg. 164 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
TRAVELER
SENTIMENT
RESEARCH
December 2020
1
10.A.1
Packet Pg. 165 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
METHODOLOGY
As COVID-19 travel restrictions started to ease in the
beginning of May of 2020,Research Data Services
compiled our global email database of likely Florida
travelers and began implementing a weekly Traveler
Sentiment study designed to understand the opinions,
concerns,and travel likelihood of potential visitors.
In August,we updated the study to better address the
current situation as people start to travel again.
Because we are seeing significant tracking in the
response matrix,we also restructured this research
over a series of bi-weekly pulses.
The results for the month of December are based on
514 surveys completed from December 1 -31,2020.
2
10.A.1
Packet Pg. 166 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
READY TO GET OUT AND TRAVEL AGAIN?
27.7
22.1
6.3
23.0 21.7
16.4
31.4
28.7
10.4
21.9
16.5
11.8
33.5
21.3
11.9
25.3
12.3
16.2
34.1
28.1
12.2
22.1
9.6
13.0
25.5
20.0
12.5
21.2
13.6
20.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
I have already taken a trip(s)I currently have a trip booked I don’t have a trip booked,
but I am ready to travel with
no hesitations
I am ready to travel,
but feel some hesitations
I need a little more time
to be ready to travel
I need a lot more time
to be ready to travel
What are your feelings currently: (Multiple Response)
8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
3Q2a
10.A.1
Packet Pg. 167 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
READY TO GET OUT AND TRAVEL AGAIN? (cont.)
20.9
14.4
8.0
5.7
17.818.6
16.1
6.4 6.0
18.4
23.0
17.7
4.4
5.7
13.2
26.8
11.2
7.3
2.9
13.6
31.2
13.4
6.7 5.6
17.5
0.0
10.0
20.0
30.0
40.0
I won’t be ready to travel until
there is a proven and
widely distributed vaccine
My financial situation does not
permit me to travel currently
My work commitments do not
permit me to travel currently
I have lost interest in traveling I am happier just doing things
near me that do not involve
overnight travel right now
What are your feelings currently: (Multiple Response)
8/24-8/30 9/1-30 10/1-31 11/1-30 12/1-31
4Q2a
10.A.1
Packet Pg. 168 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
WHEN DO YOU THINK YOU WILL BE READY FOR TRAVEL?
As soon as allowed 1 - 30 days 2 - 3 months 4 - 6 months 7 - 11 months 1 year or more Unlikely to travel Don't know
5/4-30 13.5 14.6 16.8 14.6 8.7 10.9 0.6 20.2
6/1-28 14.0 11.3 19.0 17.2 7.0 8.7 1.2 21.6
6/29-7/26 16.2 8.1 16.9 16.3 7.6 14.4 0.6 20.0
7/27-8/16 15.0 6.8 17.7 15.5 8.0 14.5 0.5 21.9
8/24-30 0.0 17.8 22.2 16.6 16.2 9.7 1.3 16.2
9/1-30 0.0 24.6 13.5 17.3 14.3 14.3 1.9 14.2
10/1-31 0.0 20.6 12.8 21.0 14.7 12.5 1.3 17.1
11/1-30 0.0 22.5 15.7 20.6 15.5 10.3 0.7 14.7
12/1-31 0.0 15.7 8.5 28.0 17.1 16.0 0.0 14.8
0.0
5.0
10.0
15.0
20.0
25.0
30.0
How long are you likely to wait before you will travel again?
5Q16r
* Prior to 8/24, this question was asked in the context of the length of time a respondent would wait to travel after travel restrictions were eased. In
the revised survey, respondents are asked how long they are likely to wait before they travel again without a qualifier. In this context, the “as soon
as allowed” category was removed from the revised survey.
5/4 -8/16 data are provided here for context only.
10.A.1
Packet Pg. 169 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT LEVEL OF TRAVEL READINESS (December)
6
Not Ready to Travel:
Red Light (8/24-30: 33.0%; 9/1-30:33.3%; 10/1-31:34.7%; 11/1-30: 31.6%)
Some Indications of Travel Readiness:
Yellow Light (8/24-30: 31.9%; 9/1-30:31.1%; 10/1-31:34.3%; 11/1-30: 31.7%)
Ready to Travel (Next Three Months):
Green Light (8/24-30: 35.1%;9/1-30:35.6%;10/1-31:30.9%; 11/1-30: 36.7%)
38.7%
38.1%
23.2%
Q2a/Q16r
10.A.1
Packet Pg. 170 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
7
PERSONAL HEALTH CONCERNS DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Month)
93.4% (+14.7 pts)
Florida Residents
69.7% (-7.4 pts)
< 46 Years Old
72.4% (+0.8 pts)
Other U.S.
78.7% (+8.7 pts)
46 -64 Years Old
77.0% (+9.3 pts)
International
85.2% (+14.6 pts)
65 + Years Old
80.7% (+3.0 pts)
Collier Visitors *
77.0% (+3.6 pts)
Male
78.8% (+6.8 pts)
Female
95.8%(+5.5 pts)
Green Light **
68.2%(-3.1 pts)
Yellow Light **
76.9%(+24.6 pts)
Red Light **
Q1a
11.2 12.0 15.7 14.9 11.0 12.3 10.3 10.5 7.6
14.6 18.4 18.9 20.3 21.8 18.4 20.9 17.2
14.5
74.3 69.5 65.4 64.8 67.2 69.3 68.7 72.3 77.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
Optimism Index:
Personal Health Concerns
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 171 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
8
HEALTH OF LOVED ONES DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Month)
90.6% (+15.8 pts)
Florida Residents
56.6% (-15.1 pts)
< 46 Years Old
58.7% (-6.4 pts)
Other U.S.
71.2%(+9.3 pts)
46 -64 Years Old
71.4% (+9.7 pts)
International
77.4% (+9.3 pts)
65 + Years Old
67.5% (-1.1 pts)
Collier Visitors *
70.9% (+2.2 pts)
Male
68.1% (+2.2 pts)
Female
89.1%(+4.9 pts)
Green Light **
62.2%(-4.8 pts)
Yellow Light **
63.0%(+16.7 pts)
Red Light **
Q1b
16.5 21.2 21.1 20.7 19.5 16.9 17.2 17.4 15.3
16.4
16.2 16.9 16.1 15.0 18.9 18.1 15.9 15.9
67.1 62.6 62.0 63.2 65.5 64.3 64.7 66.6 68.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
Optimism Index:
Health of Loved Ones
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 172 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
9
PERSONAL FINANCES DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Month)
86.8% (+11.7 pts)
Florida Residents
61.1% (+0.7 pts)
< 46 Years Old
61.0% (-2.4 pts)
Other U.S.
59.9%(-2.5 pts)
46 -64 Years Old
63.3% (-0.9 pts)
International
81.9% (+6.2 pts)
65 + Years Old
65.4% (-0.3 pts)
Collier Visitors *
69.4% (-1.9 pts)
Male
65.9% (+2.2 pts)
Female
76.7%(+5.0 pts)
Green Light **
61.5%(-7.0 pts)
Yellow Light **
66.5%(+9.0 pts)
Red Light **
Q1c
15.7 16.2 19.1 15.4 19.0 16.4 16.5 15.8 14.2
20.3 19.1 18.5 23.1 17.7 17.3 24.1 17.9 18.8
63.9 64.7 62.3 61.5 63.3 66.3 59.4 66.3 67.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
Optimism Index:
Personal Finances
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 173 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
10
ECONOMY DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Month)
56.1% (+22.9 pts)
Florida Residents
30.3% (+1.1 pts)
< 46 Years Old
34.8% (+0.7 pts)
Other U.S.
37.5%(+6.9 pts)
46 -64 Years Old
22.5% (+2.2 pts)
International
39.4% (+6.3 pts)
65 + Years Old
45.0% (+13.3 pts)
Collier Visitors *
48.0% (+13.1 pts)
Male
30.6% (+1.5 pts)
Female
44.2%(+1.9 pts)
Green Light **
33.2%(+4.2 pts)
Yellow Light **
33.7%(+13.0 pts)
Red Light **
Q1d
44.7
36.0 42.6 42.8 36.2 35.4 39.8 34.5 29.8
31.6
34.2
31.7 34.6
31.4 31.7
35.5
34.3
34.2
23.8 29.9 25.7 22.6
32.4 32.9
24.7 31.2 36.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
Optimism Index:
Economy
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 174 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES OF PLANS
57.5
17.1
5.5 6.9
41.1
17.1
57.6
20.3
10.7
7.3
31.7
19.3
59.8
20.0
14.1
11.0
27.0
17.2
64.3
19.6
14.9
12.3
21.6
15.7
55.5
17.4
12.7
14.8 13.4
16.8
54.1
19.6
14.0
12.1
18.2
15.7
50.7
20.5
13.4 12.6
15.3
19.4
53.6
24.0
15.3 14.1
19.5
13.6
60.6
18.0 17.1 16.0 16.5 15.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Canceled a trip Rebooked a trip for a later date Chose a closer destination *Was able to take
planned trip
Waiting to see if
can take planned trip
Did not have trip planned
How has COVID-19 caused you to change travel plans: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
11Q2r
* Prior to November, this question was asked in the context of changing travel plans to a
closer destination. In the revised survey, respondents are asked if they chose a closer
destination because of COVID-19.
May –October data are provided here for context only.
10.A.1
Packet Pg. 175 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES OF PLANS (cont.)
13.5 14.5
9.8
1.3
9.79.6
12.3
8.3
2.9
12.910.8 12.7
8.8
1.8
12.7
10.3
15.3
5.2
1.2
11.412.3 10.3
6.1
2.4
9.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Chose a less crowded,
more remote destination *
Changed activities planned for trip Made trip shorter Made trip longer Chose a different mode
of transportation *
How has COVID-19 caused you to change travel plans: (Multiple Response)
8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
12Q2r
* Prior to November, this question was asked in the context of changing travel plans or
mode of transportation. In the revised survey, respondents are asked if they chose a
different destination or mode of transportation because of COVID-19.
Aug. 24 –Oct. 31 data are provided here for context only.
10.A.1
Packet Pg. 176 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SINCE THE PANDEMIC STARTED
Trips (% Yes):8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
Scheduled 41.4%48.7%51.6%56.1%40.9%
Booked 36.4%48.8%46.7%48.5%33.9%
Scheduled or
Booked 47.3%55.5%55.7%59.3%46.3%
Scheduled, but not
Booked 10.9%6.7%9.0%10.9%12.4%
Canceled 54.8%54.6%56.3%58.1%63.3%
Taken 39.3%42.9%44.1%47.5%40.2%
None of the Above 15.7%22.7%21.8%17.5%17.7%
13Q3a-d
10.A.1
Packet Pg. 177 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SINCE THE PANDEMIC STARTED
How many
trips have you:Overall One Trip
Two or
More Trips
Green
Light
Scheduled 40.9%14.5%26.4%84.6%
Booked 33.9%14.6%19.3%71.7%
Canceled 63.3%39.2%24.1%63.9%
Taken 40.2%22.3%17.9%80.1%
14
Over half (46.3%) of all
December respondents report
having either scheduled or
booked a trip since the pandemic
started. (Green Light: 88.7%)
% of December Respondents
Only 17.7% of December respondents do not report having engaged
in any of these activities.Q3a-d
10.A.1
Packet Pg. 178 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SINCE THE PANDEMIC STARTED (cont.)
15
46.3%
Scheduled or
Booked a Trip
12.6%
Taken (Not
Canceled)
18.4%
Both
Canceled
and Taken
12.6%
Canceled
and Not
Taken
2.5%
Neither
Canceled or
Taken
Taken a Trip:
31.1%
Not Taken a Trip:
15.2%
53.7%
Have Neither
Scheduled nor
Booked a Trip
3.9%
Taken (Not
Canceled)
5.2%
Both
Canceled
and Taken
27.0%
Canceled
and Not
Taken
17.7%
Neither
Canceled or
Taken
Taken a Trip:
8.9%
Not Taken a Trip:
44.7%
All metrics are percentaged to total
respondents. Please note that statistics
may not add due to rounding.
December
Q3a-d
10.A.1
Packet Pg. 179 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
POST COVID-19 VACATION EXPERIENCES
16
11.3%16.5%13.2%37.6%21.4%
Q3e
% of December respondents who report having traveled since the pandemic started:
59.0%
Good or Very Good
(8/24-30: 77.0%; 9/1-30:68.8%; 10/1-31:74.5%; 11/1-30: 71.2%)
10.A.1
Packet Pg. 180 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
REOPENING TRAJECTORY
17
REOPENING TIMING DRILL DOWN:
% Too Quickly by Key Market Subsets (Compared to Previous Month)
43.9% (+5.5 pts)
Florida Residents
34.7% (+8.0 pts)
< 46 Years Old
28.6% (+1.0 pts)
Other U.S.
27.5% (-6.3 pts)
46 -64 Years Old
25.9% (-9.0 pts)
International
33.3% (+0.2 pts)
65 + Years Old
31.9% (+5.4 pts)
Collier Visitors *
32.2% (+7.0 pts)
Male
30.9%(-3.9 pts)
Female
10.1% (-1.9 pts)
Green Light **
31.3% (-0.9 pts)
Yellow Light **
43.5% (-9.5 pts)
Red Light **
47.8
30.5
15.5
6.3
42.5
35.1
16.2
6.2
51.8
30.7
12.3
5.2
52.9
26.4
14.7
6.1
29.7
38.0
22.9
9.3
27.3
38.2
26.0
8.5
32.3
33.6
26.2
7.9
31.5
28.5
29.9
10.1
31.1
25.1
28.6
15.1
Reopening is Moving:
Too Quickly At the Right Pace Too Slowly Don't Know
May
Dec.
Aug2
Aug1
Jul.
Sep.
Oct.
Jun.
Nov.
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5
years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.Q5
10.A.1
Packet Pg. 181 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
REOPENING PERCEPTIONS
18
REOPENING STATUS DRILL DOWN:
% Mostly Open by Key Market Subsets (Compared to Previous Month)
19.0%(-2.8 pts)
Florida Residents
13.2%(-5.1 pts)
< 46 Years Old
8.9%(-7.7 pts)
Other U.S.
18.8%(+1.9 pts)
46 -64 Years Old
16.5%(-2.3 pts)
International
5.8%(-14.5 pts)
65 + Years Old
7.9%(-8.5 pts)
Collier Visitors *
14.9%(+2.4 pts)
Male
11.8%(-9.4 pts)
Female
27.7% (+0.7 pts)
Green Light **
10.2% (-4.5 pts)
Yellow Light **
7.0% (-4.3 pts)
Red Light **
21.0
48.3
15.6
15.0
20.5
53.6
13.3
12.6 24.0
44.8
13.9
17.3
18.2
49.5
14.1
18.2
13.1
45.1
23.0
18.9
Things at destinations I am interested in are:
Mostly Open Only Partially Reopened Mostly Closed Don't Know
Aug2
Dec.
Sep.
Oct.
Nov.
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5
years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.Q5b
10.A.1
Packet Pg. 182 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
ONE WORD
19
When asked what ONE WORD best
describes their feelings about
travel right now,although the
majority of respondents express
trepidation,12.7%use words like
“aching,”“anticipating,”“missing,”
“optimistic,”“vaccination,”and
“hungry.”(5/4-31:18.1%;6/1-28:
17.5%;6/29-7/26:16.9%;7/17-
8/16:15.1%;8/24-30:20.7%;9/1-
30:25.8%;10/1-31:22.1%;11/1-30:
27.1%)
Q6 December
no
10.A.1
Packet Pg. 183 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
MISSED TRAVEL?
20
MISSED TRAVEL DRILL DOWN:
% Very Much by Key Market Subsets (Compared to Previous Month)
71.7%(+13.2 pts)
Florida Residents
70.8%(+3.8 pts)
< 46 Years Old
63.6%(-4.3 pts)
Other U.S.
68.8%(-1.4 pts)
46 -64 Years Old
73.7%(-2.8 pts)
International
64.3%(-2.2 pts)
65 + Years Old
74.3% (+3.9 pts)
Collier Visitors *
64.8%(+5.3 pts)
Male
69.6%(-3.3 pts)
Female
63.6%(-13.3 pts)
Green Light **
77.8%(+6.4 pts)
Yellow Light **
62.0%(-1.9 pts)
Red Light **
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5 years or are presently
interested in visiting.
** An index of respondents’ overall expressed travel readiness.
Please note, starting 8/24, respondents who indicated that they have traveled since the pandemic started are
excluded from this question.
Q7r
59.5
32.9
7.5
60.2
32.9
6.9
61.7
30.9
7.4
61.3
29.7
9.0
52.840.4
6.8
62.1
27.6
10.4
57.4
34.7
7.9
68.4
24.2
7.4
68.4
24.9
6.8
How much have you missed leisure travel:
Very Much Somewhat Not at All/DK
May
Dec.
Aug2
Aug1
Jul.
Sep.
Oct.
Jun.
Nov.
10.A.1
Packet Pg. 184 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES IN ATTITUDES AND MOTIVATIONS
21Q8
•Cautious, but cheerful.
•More motivated than ever to get back to warm weather states and support the local businesses.
•Now I feel that I deserve leisure travel more than ever.
•I think the restrictions and requirements of two week quarantines are ridiculous and killing travel. People can travel
responsibly when given the parameters to do so.
•It is hard to make plans and not know if they will be cancelled due to closures. Also getting COVID or being judged for
going worries me.
•We took our ability to travel, wherever, whenever, for granted.
•I want to travel now more than ever. However, I will not subject my family to a flight. They are packing planes full of
people. I also will not stay at a resort with shared things. I want my own house, with my own pool. My own, non shared
place.
•On hold until most people are vaccinated.
•Looking at drivable, but more remote locations (i.e., cabin in the mountains). We’ve attempted to schedule travel plans to
further locations, by plane, but each time, the numbers go up and we have to cancel. Won’t be doing that again until we
know there won’t be cancellations. Also, some tourist spots are still too populated and we steer clear.
10.A.1
Packet Pg. 185 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES IN ATTITUDES AND MOTIVATIONS (cont.)
22
•I am unwilling to travel right now because I am unwilling to wear a mask for that duration.
•Even if we are prepared to travel, the airlines have cancelled too much or changed flight itineraries so that what was a two
hour flight might take 22 hours. (Direct flight changed to a stopover as an example). So the airlines aren't helping
themselves at all to get things running as “normal.”
•Wish people would stop panicking.
•Not traveling or planning so we won't be disappointed that we needed to cancel trips. Don't want to find the perfect
everything, just to have our hearts broken.
•I still have the itch to travel long distance, and for longer durations, but it's just not safe to do currently. I've done s horter
weekend trips that are within driving distance, and for the most part those have been great, but at the same time I can't
fully relax and unwind.
•We have been warned about the results of gatherings and lack of protective masks and social distancing. Predictions
made early have been born out. If we can be patient and continue protecting ourselves and others, travel will once again
be safely possible. Although, once our favorite, cruising will no longer be our choice.
•Florida travel experiences, because we are mainly beachside and outside, have been good.
•I don’t even eat indoors in restaurants. I’m not going to get on a plane.
•Not going to live in fear or listen to the biased media!
Q8
10.A.1
Packet Pg. 186 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES IN ATTITUDES AND MOTIVATIONS (cont.)
23Q8
•I can never trust other people’s actions, conduct, and where or what they have been doing previously!
•I still love to travel, but won't be tempted to jump on the first deal I see. I will weigh safety precautions and concerns b efore
booking. Also, if my plans are not FULLY refundable going forward in case of an outbreak, COVID or otherwise, I will look
elsewhere.
•It's so stressful!
•Concerned about our health while traveling, how a destination will be 1) open for activities; 2) appropriately cautious or
foolishly carefree; and 3) responsive to COVID, both officially and in terms of individual actions. Never had these concerns
before.
•I can be patient. I do not want to be one of the last statistics.
•I have been receiving calls from travel promoters trying to book packages. I say the same thing to all of them, and there ha ve
been many....I am not interested in booking any holiday until I know that the pandemic is over and it is safe to travel. Ple ase
do not call me until this mess is over.
•We went to Disney World one week ago and we felt safe there because they reminded people about masks and six foot rules
and checked everybody’s temperatures before going into the parks.
•Planning for maybe April if things settle down.
•Hope in 2021 things get better.
10.A.1
Packet Pg. 187 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
DREAMING ABOUT
TAKING A TRIP?
24
DREAMING ABOUT TRAVEL DRILL DOWN:
% Often by Key Market Subsets (Compared to Previous Month)
48.9%(+1.0 pts)
Florida Residents
35.2%(-45.2 pts)
< 46 Years Old
48.4%(-0.5 pts)
Other U.S.
71.6%(+29.0 pts)
46 -64 Years Old
54.1%(+6.0 pts)
International
38.8%(+3.2 pts)
65 + Years Old
45.9%(-13.0 pts)
Collier Visitors *
46.2%(+12.6 pts)
Male
52.2%(-3.4 pts)
Female
76.2%(+5.4 pts)
Green Light **
70.6%(+20.3 pts)
Yellow Light **
30.8%(-10.1 pts)
Red Light **
Q9r
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5 years or are presently
interested in visiting.
** An index of respondents’ overall expressed travel readiness.
Please note, starting 8/24, respondents who indicated that they have traveled since the pandemic started are
excluded from this question.
50.7
37.5
11.8
51.1
38.2
10.7
51.6
35.6
12.8
50.9
39.4
9.6
47.0
42.2
10.8
48.5
35.8
15.8
40.6
41.8
17.6
48.5
42.4
9.2
50.0
35.6
14.4
Have you found yourself dreaming about
taking a vacation or get-away:
Often Occasionally Not at All/DK
May
Dec.
Aug2
Aug1
Jul.
Oct.
Jun.
Nov.
Sep.
10.A.1
Packet Pg. 188 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY
25.7
38.3
58.3
22.3
23.1
25.8
18.6
21.6
51.3
35.9
23.0
56.0
30.4
40.3
61.0
21.1
23.0
26.6
20.4
20.2
46.6
33.1
18.5
58.7
30.9
40.3
57.8
19.6
22.8
26.6
22.8
18.8
46.3
33.1
19.4
61.6
33.3 38.1
55.8
21.4
27.3
32.4
20.5
22.8
39.4
29.5 23.6
55.8
43.0 48.6
66.0
24.7
18.8
28.3
20.8
26.2
38.2
23.1
13.2
49.1
45.5 51.4
67.0
31.4
20.7
26.9
18.4
24.2
33.7
21.7
14.7
44.3
39.9
47.6
68.2
26.5
22.3
27.8
18.1
24.7
37.7
24.6
13.7
48.9
45.5 50.1
68.5
29.8
18.5
29.0
15.3
19.4
36.0
20.9 16.2
50.9
37.8 42.8
64.1
16.7
22.2
29.3
22.6
23.1
40.0
27.9
13.3
60.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Dining in a restaurant Shopping (other than essentials)Participating in outdoor recreation Visiting indoor attractions
25Q12
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
62.1%61.3%84.4%34.9%Green Light:
December (% Safe)
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
10.A.1
Packet Pg. 189 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY (cont.)
16.2
52.8 46.8
19.3
16.9
23.5
18.5
15.0
66.9
23.7
34.7
65.7
18.3
55.1
48.0
19.1
16.4
24.0
23.5
17.2
65.4
20.8
28.6
63.7
15.6
47.9
40.3
15.2
13.8
30.1
19.6
12.8
70.6
22.0
40.2
72.0
17.2
45.7 39.6
18.4
17.4
30.8
25.8
16.0
65.4
23.5
34.6
65.6
14.8
55.3 54.1
17.5
20.3
26.1
22.0
19.3
64.9
18.7 23.9
63.1
23.7
58.1 60.3
25.8
22.4
24.7 16.4
17.9
53.9
17.2
23.4
56.3
23.2
48.5
55.6
21.2
17.3
29.0 20.3
19.6
59.5
22.4 24.0
59.2
23.6
49.6
58.9
25.3
19.4
25.0
19.4
15.6
57.0
25.4 21.7
59.1
15.5
37.6
51.7
21.0
17.2
26.7
20.8
15.7
67.3
35.7
27.5
63.4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Attending a sporting event Visiting friends and relatives Going to the beach Going to a theme park
26Q12
37.2%73.7%84.4%45.7%Green Light:
December (% Safe)
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
10.A.1
Packet Pg. 190 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY (cont.)
8.1
77.5
22.0
10.3
12.2
14.3
23.3
14.6
79.7
8.2
54.7
75.1
9.7
78.1
20.2
10.4
9.1
15.3
22.7
14.7
81.2
6.6
57.1
74.9
9.8
76.3
20.0
10.7
9.3
15.4
18.4
12.3
80.8
8.3
61.6
77.0
9.4
73.0
19.3
11.7
11.5
18.0
21.0
12.8
79.2
9.0
59.6
75.5
11.2
83.8
22.6
15.5
9.9
9.8
23.4
14.4
78.8
6.3
54.0
70.1
15.8
80.3
32.2
19.6
15.5
13.0
24.0
19.3
68.8
6.7
43.8
61.1
11.3
81.5
29.0
15.4
13.6
11.4
24.8
14.5
75.1
7.0
46.1
70.2
15.3
81.1
30.9
16.7
14.2
11.2
24.9
18.7
70.6
7.7
44.2
64.7
4.9
78.9
24.6
13.7
12.8
14.6
19.6
15.1
82.3
6.6
55.7
71.2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Going on a cruise Traveling by car Taking a domestic flight Traveling internationally
27Q12
16.8%93.9%65.4%32.7%Green Light:
December (% Safe)
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
10.A.1
Packet Pg. 191 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY (cont.)
12.0
21.4
34.316.1
25.6
24.5
71.9
53.0
41.2
11.6
20.2
31.214.6
28.1
31.6
73.7
51.6
37.2
11.9
19.7
28.611.5
22.5
27.4
76.7
57.8
44.0
12.8
21.0
29.8
13.2
22.8
25.8
74.0
56.2
44.4
12.8
23.2
42.414.0
31.0
27.3
73.2
45.8
30.3
20.3
33.7
46.9
14.9
25.8
24.2
64.8
40.5
28.9
16.4
25.9
35.8
13.9
23.4
27.0
69.6
50.7
37.2
18.9
27.6
38.3
18.2
22.9
28.0
63.0
49.6
33.7
14.0 19.1
28.9
11.1
24.4
25.8
74.9
56.4
45.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Attending a conference/convention Traveling to a new destination Traveling to a destination
you have visited before
28Q12
37.0%53.0%71.9%
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
Green Light:
December (% Safe)
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
5/4-6/1-6/29-7/27-8/24-9/1-10/1-11/1-12/1-
5/31 6/28 7/26 8/16 8/30 9/30 10/31 11/30 12/31
10.A.1
Packet Pg. 192 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
BIGGEST CONCERNS ABOUT COVID-19 AND TRAVEL
82.2
62.4
57.6
52.0
81.5
65.1
60.6
45.3
83.2
65.3
58.9
44.9
85.0
65.8
60.8
50.4
82.6
60.6
52.1
43.9
74.4
61.6
52.2
42.9
80.8
61.5
53.9
41.3
78.1
63.7
59.3
43.8
83.3
64.4
61.0
52.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Health and safety Potentially being quarantined
while away from home
Not being able to return home if travel
restrictions are imposed while traveling
Uncertainties surrounding when
travel restrictions will be lifted
COVID-19 Travel Concerns: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
29Q13r
10.A.1
Packet Pg. 193 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
BIGGEST CONCERNS ABOUT COVID-19 AND TRAVEL (cont.)
70.2
N/A
53.7
N/A
69.9
N/A
53.7
N/A
61.8
N/A
51.0
N/A
66.3
N/A
53.4
N/A
61.4
46.6
49.7
53.453.5
43.1
51.3 51.2
60.8
41.0
52.1
47.7
52.6
47.0
54.2
45.2
52.0
49.0 47.4
40.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
The potential for additional waves of cases Being quarantined when
you return home
Not being able to get refunds
if booked travel needs to be canceled
Having an "inferior"experience
because of closures or restrictions
COVID-19 Travel Concerns: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
30Q13r
10.A.1
Packet Pg. 194 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
BIGGEST CONCERNS ABOUT COVID-19 AND TRAVEL (cont.)
34.1
43.2
34.4
14.7
34.2
37.8
33.5
16.0
33.8
38.0
30.4
12.7
34.1
41.7
34.0
20.2
28.2
33.9
28.2
13.3
33.7
29.4 30.8
11.8
30.7
34.3
28.1
10.7
35.1 32.8 32.7
11.0
36.8 34.8 34.6
9.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Flight cancellations The economy Travel companies (i.e., airlines, hotels, etc.)
going out of business
Job security
COVID-19 Travel Concerns: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
31Q13r
10.A.1
Packet Pg. 195 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SIGNS THAT IS SAFE TO TRAVEL
69.2
54.1
64.6
39.3
67.4
56.6
61.3
36.9
72.0
56.4 56.9
34.5
67.4
61.8
57.3
33.8
67.3
55.2
59.4
42.3
55.1
46.2
54.1
47.6
62.5
52.5 50.7
42.8
63.3
47.1 47.7
45.1
61.5
58.5
54.3
46.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
A vaccine being found Slowing spread of COVID-19 worldwide Things reopening with no increase in cases Cancellation/refund policies
What would persuade you it is safe to book a trip?(Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
32Q15r
10.A.1
Packet Pg. 196 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SIGNS THAT IS SAFE TO TRAVEL (cont.)
55.1
N/A
39.6
44.2
N/A
53.8
N/A
32.0
42.2
N/A
45.3
N/A
30.3
38.2
N/A
42.6
N/A
31.6
42.3
N/A
43.1
50.5
35.6
26.5 27.0
39.8
46.6
38.3
23.7 25.8
39.1
41.8
36.7
31.4
27.7
37.4
40.1 39.0
31.5 30.5
44.8 44.4
38.0 37.5 37.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
New measures to make travel safer Destination is less
crowded/more socially distanced
Travel restrictions being eased CDC reducing risk advisory levels Assurances that staff at resorts,
restaurants,
and attractions are vaccinated
What would persuade you it is safe to book a trip?(Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
33Q15r
10.A.1
Packet Pg. 197 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SIGNS THAT IS SAFE TO TRAVEL (cont.)
25.7
38.8
45.4
N/A
24.8
30.0
35.9
45.4
N/A
24.4
27.0
36.9 37.2
N/A
21.4
27.6
32.1
34.7
N/A
20.7
43.8
30.9
26.3
30.2 29.1
33.9
26.7 28.5
36.3
25.8
37.0
27.6
32.7
26.5 26.8
31.9 30.4 30.7
28.4
25.5
36.5 36.3 35.0
31.7 31.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
The number of coronavirus cases
at your destination
A sustained 14 day decline in
the number of new cases
Access to a test that shows
you have antibodies
Destination offers more
outdoor attractions and activities
Health screenings at resorts
What would persuade you it is safe to book a trip?(Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
34Q15r
10.A.1
Packet Pg. 198 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
INTERACTIONS WITH VACATION MESSAGES
46.0 47.5
30.6
26.6
23.0
46.5 47.4
30.0
25.4 25.3
45.3
47.8
29.8
27.3 25.2
41.0
46.1
36.2
27.2 28.6
47.3 49.9
35.4
27.3 28.3
49.1 51.7
33.7
31.3
34.7
44.5
42.7
31.1
25.9
29.8
47.9
52.6
35.2
28.0
33.0
49.2
45.2
36.3
30.6 29.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Visited a destination website Searched for travel information online Read a magazine article on travel Watched a travel video on
YouTube or Facebook
Looked at friends' travel pictures
on social media
In the past month, have you: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
35Q19
Green Light: December 75.9%72.6%53.6%36.8%39.2%
10.A.1
Packet Pg. 199 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
INTERACTIONS WITH VACATION MESSAGES (cont.)
23.2
10.8 9.3 10.5
7.4
27.4
22.4
15.4
7.6 7.5 6.5
24.6
21.2
14.1
9.0
7.0 8.4
22.1
27.9
12.6
11.1 9.6
7.2
24.7
31.4
13.0
6.1 4.7
8.3
24.624.4
14.8
10.0
8.1 10.5
22.8
25.5
13.3
9.0
5.7
9.2
27.9
24.7
16.5
9.1
4.9
9.1
20.7
25.8
15.7
12.1 10.8
8.4
25.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Watched a travel show
on television or on demand
Bookmarked travel deals Watched live streaming
of a travel experience
Taken an online 3D or 360-degree
tour
Downloaded a travel guide Have not done any of these
In the past month, have you: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
36Q19
Green Light:December 34.6%22.2%11.6%15.0%11.5%7.4%
10.A.1
Packet Pg. 200 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT INTEREST IN VISITING FLORIDA
27.7
41.7
30.7 30.6
32.9
29.1
44.2
29.0 28.9
31.1
38.1
36.6
24.6 24.1 26.0
37.3 38.6
21.7
23.4 24.7
34.6
33.2
29.6
22.6
24.9
30.9
43.9
29.9 28.7
31.9
34.2
39.5
26.2 26.1 27.2
30.8
43.4
27.2
32.9
29.9
34.1
42.1
30.2
27.5 26.6
0.0
10.0
20.0
30.0
40.0
50.0
None The Florida Keys Orlando Fort Myers/Sanibel The Panhandle
Florida Vacation Destinations (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
37Q20
Green Light: December 16.9%58.2%33.8%43.9%36.3%
10.A.1
Packet Pg. 201 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT INTEREST IN VISITING FLORIDA (cont.)
30.9
20.4
23.9
17.1
30.5
20.3
27.6
21.9
21.2
17.8
27.3
19.6
23.9
19.6 17.2
14.2
23.6
16.0
24.5
17.0 17.6
15.5
21.1
17.0
28.1
17.0
24.5
13.5
24.0
19.8
33.4
21.6
26.1
23.0
28.4
20.9
26.6
18.8
17.1
13.5
25.7
18.3
30.7
22.3 22.9
16.2
28.5
20.0
25.9
24.3 24.0 22.7 22.6 22.5
0.0
10.0
20.0
30.0
40.0
50.0
Tampa/St. Pete/Clearwater The Space Coast Miami/Fort Lauderdale Daytona Beach Naples/Marco Island Palm Beach/Port St. Lucie/
Vero Beach
Florida Vacation Destinations (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
38Q20
Green Light: December 22.4%31.9%27.5%36.9%37.8%25.3%
10.A.1
Packet Pg. 202 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT INTEREST IN VISITING FLORIDA (cont.)
27.8
25.0 26.3
20.7 19.4
16.1
23.9 23.5 21.6 21.5
18.4
13.3
23.6
19.8 20.7 18.7
16.2
11.5
21.1 20.6 19.3 19.4
16.7
13.3
19.7 20.4
23.8
19.1
12.9
9.5
29.5
27.6
30.7
24.2
22.9
18.2
21.7
18.6
19.4 19.8
15.2
11.6
26.2 25.4
22.4 22.0
18.8
14.9
21.8 21.2 20.1 19.3
16.1
14.4
0.0
10.0
20.0
30.0
40.0
50.0
Amelia Island Bradenton/
Anna Maria Island/
Longboat Key
St. Augustine/Jacksonville Sarasota Homosassa/Crystal River New Smyrna Beach
Florida Vacation Destinations (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
39Q20
Green Light: December 24.2%24.4%31.9%21.4%13.8%25.5%
10.A.1
Packet Pg. 203 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
LIKELIHOOD OF VISITING
FLORIDA DESTINATIONS?
40
FLORIDA VISIT LIKELIHOOD DRILL DOWN:
% More/As Likely by Key Market Subsets (Compared to Previous Month)
69.2% (-2.1 pts)
Florida Residents
39.3% (-19.5 pts)
< 46 Years Old
39.6% (-11.2 pts)
Other U.S.
52.7% (+5.4 pts)
46 -64 Years Old
29.5%(+7.6 pts)
International
34.8% (-9.0 pts)
65 + Years Old
56.0% (-4.8 pts)
Collier Visitors *
41.2% (-13.6 pts)
Male
44.2% (-2.2 pts)
Female
74.8%(+3.4 pts)
Green Light **
43.4%(-4.9 pts)
Yellow Light **
23.6%(-0.3 pts)
Red Light **
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5
years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.Q21
17.5
33.736.4
12.3
15.8
41.5
31.5
11.2
8.9
53.0
25.5
12.5
8.9
53.7
25.5
11.9
8.8
50.0
28.6
12.6
15.3
45.3
30.2
9.2
11.2
50.2
30.0
8.6 20.5
41.6
28.6
9.3 15.5
48.7
27.6
8.3
Likelihood of visiting Florida in the wake of
the pandemic:
More Likely Less Likely As Likely Don't Know
May
Jun.
Dec.
Aug2
Aug1
Jul.
Oct.
Sep.
Nov.
10.A.1
Packet Pg. 204 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
COMFORT WITH LODGING OPTIONS
44.2
16.2
27.0
31.4
11.0
43.4
16.9
22.7
27.0
10.0
41.1
15.7
23.1
26.7
12.6
43.9
14.2
26.3 26.3
8.9
39.9
11.8
26.0
22.9
15.3
48.5
17.7
26.2
33.2
17.5
46.5
13.3
25.7
32.6
14.0
48.3
16.6
34.6
40.6
14.2
44.1
14.0
24.5
33.5
17.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Major Chain Hotel Smaller Independent Hotel Rental Condominium Vacation Rental B & B
At the present time, most comfortable staying: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
41Q22
Green Light: December 61.8%25.7%44.3%50.0%27.5%
10.A.1
Packet Pg. 205 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
COMFORT WITH LODGING OPTIONS (cont.)
13.4
29.3
42.3
7.9 6.4
15.2
27.9
43.5
7.4 7.8
17.3
23.3
45.3
10.1 7.5
17.7
28.6
38.2
11.2
7.1
21.1
32.6
49.0
7.4 7.3
18.0
28.9
43.0
11.7
4.1
17.5
28.2
43.1
10.8
5.9
18.5
32.7 33.6
9.0
4.6
18.2
26.0
35.6
10.9
8.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Campground/RV Park An accommodation you have
stayed in previously
With Friends/Family None Don't Know
At the present time, most comfortable staying: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
42Q22
Green Light: December 24.6%41.2%49.5%0.0%2.2%
10.A.1
Packet Pg. 206 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
NEXT TRAVEL
48.9
37.0
3.0
11.1
44.2 42.6
2.7
10.6
47.8
39.0
2.4
10.8
54.1
32.9
1.7
11.3
50.3
39.6
1.0
9.1
50.5
36.0
1.4
12.0
49.0
34.8
3.3
12.9
53.2
29.7
6.2
10.9
57.0
32.0
3.9
7.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Vacation Trip Get-Away Trip Business Trip Don't Know
Is your next trip likely to be a:
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
43Q23
Green Light: December 54.3%39.4%6.3%0.0%
10.A.1
Packet Pg. 207 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
LIKELY TRAVEL PARTY
15.0
51.5
32.0
11.7 12.8
18.0
54.7
25.3
15.6 13.0
20.1
56.7
26.0
15.2
12.5
19.6
57.4
25.1
10.9
14.4
16.4
47.7
23.2
13.5
19.017.3
49.5
27.4
14.0 13.6
18.0
55.5
28.1
10.0
13.6
19.9
53.7
28.6
11.4
13.3
21.5
58.4
26.8
14.3
8.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
By yourself As a couple As a family with children With a group of friends With extended family
Respondents will travel: (Multiple Response)
5/4-31 6/1-28 6/29-7/26 7/27-8/16 8/24-30 9/1-30 10/1-31 11/1-30 12/1-31
44Q24
Green Light: December 22.0%64.3%23.2%24.6%13.8%
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Packet Pg. 208 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SCHOOL AGED CHILDREN
25.8% have school aged children at home
(8/24-30: 25.2%; 9/1-30:27.3%; 10/1-31:20.0%; 11/1-30:24.2%)
53.5% home/virtual school
(8/24-30: 64.3%; 9/1-9/30:52.1%; 10/1-31:64.6%;
11/1-30:46.7%)
24.3% feel schooling virtually
opens up additional travel
opportunities for their family
(8/24-30: 55.6%; 9/1-30:75.0%; 10/1-31:75.9%;
11/1-30:71.7%)
45Q31-34
45.0% would consider traveling to
a destination that offered
educational experiences
(8/24-30:53.0%; 9/1-30: 74.9%; 10/1-31:59.9%;
11/1-30:62.4%)
25.5% traditional
(8/24-30:35.7%; 9/1-30: 47.9%; 10/1-31: 28.9%;
11/1-30: 27.5%)
21.0% hybrid
(11/1-30:25.8%)
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Packet Pg. 209 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TRAVELER SENTIMENT SURVEY
THANK
YOU
WWW.RDSMARKETRESEARCH.COM
RESEARCH DATA SERVICES, INC.
(813) 254‐2975
research@researchdatallc.com
10.A.1
Packet Pg. 210 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
2020 Year in Review
Paradise Coast Social Media
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Packet Pg. 211 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Florida’s Paradise Coast
uses social media for…
●Brand awareness
●Engagement with past
and future visitors
●Brand loyalty
●Instant communication
Social Media Overview
And we do it by…
●Sourcing and sharing user-
generated content from within
the destination
●Regular Paradise content shoots
●Creating strategic social media
content calendars that align with
agency-driven campaigns
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Packet Pg. 212 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
1.Increase video content shared on Paradise Coast channels
2.Capture user-generated content (UGC) within the destination
3.Create content that encourages interaction (i.e., giveaways,
contests, Q&As, live sessions)
Why?
All of these improve engagement, the No. 1 metric for
success on social media.
Top 3 Social Media Goals
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Packet Pg. 213 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
•January-March:Vacation Well
•March:We Aren’t Going Anywhere
•April-June:Paradise In Place
•June-July:Dine Out Paradise
•Oct-Dec: Be a Local Hero
2020 Social Campaign Review
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Packet Pg. 214 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Prior to COVID, the Vacation
Well campaign focused on
Florida’s Paradise Coast as a
unique, luxurious destination
that elevates every single
moment of every single day
visitors spend here.
Vacation Well
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Packet Pg. 215 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
•At start of COVID, this new
messaging encouraged followers
to halt travel and stay positive.
•“Like all things, this will pass. And
when it does, the beaches will still
be gorgeous. The Everglades will
still be breathtaking. And the
food will still be amazing. Until then,
stay safe. Stay smart. And most
importantly, stay positive.”
•Impressions: 477,601
•Engagements: 11,769
We Aren’t Going Anywhere
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Packet Pg. 216 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
●Landing page on ParadiseCoast.com featuring
links to virtual experiences on partner websites
●Includes area beach webcams, Paradise in 360,
and virtual things to do
●Impressions: 88,872
●Engagements: 3,216
Paradise in Place
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Packet Pg. 217 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Sunset Live video series (April-June 2020)
●Streamed live from the Edgewater Beach
Hotel, La Playa Beach Resort
and JW Marriott Marco Island
●Each sunset received between 8-30x higher
distribution than other posts within 21 days
of publishing
●Impressions: 176,303
●Engagements: 10,774
Paradise in Place
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Packet Pg. 218 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
•Organic and paid social campaign
encouraging Collier County residents
to support local restaurants
•Included video and UGC
•Impressions: 117,507
•Engagements: 1,767
Dine Out Paradise
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Packet Pg. 219 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
•In alignment with Paradise Pledge,
targeted to residents
•Encourages residents to support
local businesses and become
more than just a customer. They’ll
be something businesses need to
survive in challenging times:
A Local Hero.
•Impressions: 39,340
•Engagements: 1,930
Be a Local Hero
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Packet Pg. 220 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Facebook, Twitter, Instagram, LinkedIn
●Audience
○+6.6% (74,227)
●Engagements
○+47.1% (562,929)
●Post Link Clicks
○+7.8% (158,170)
●Posts Published
○1.7K
Aggregate Results YOY
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Packet Pg. 221 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Digital Media Performance
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Packet Pg. 222 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
National Public Relations Update
TDC Meeting
Services conducted in
December 2020
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Packet Pg. 223 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Media Highlights
LHG & CVB PR EFFORTS –December 2020
Media Impressions: 74,127,570
Media Value: $89,729
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Packet Pg. 224 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Blog: Kelly Stillwell
December 15, 2020
UMV:125,000
Media Value: $5,000
As a result of: Media Visit
Media Highlights
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Packet Pg. 225 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
USA Today
December 22, 2020
UMV: 36,682,235
Media Value: $72,364
As a result of: Media Outreach
Media Highlights
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Packet Pg. 226 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Media Highlights
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Packet Pg. 227 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
COVID-19 Crisis Communications
RED TIDE MONITORING
CORONAVIRUS SPECIAL EDITION,
PARADISE COASTLINES
•Continued bi-weekly newsletters
•LHG and Client conducted Zoom
webinars to substitute for weekly
newsletter.
CORONAVIRUS BI-WEEKLY
CONFERENCE CALLS
•Client, LHG and Paradise
Advertising team participated in bi-
weekly calls to go over any new
updates in destination related to
COVID-19.
10.A.1
Packet Pg. 228 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Projects/Media Outreach
VISIT FLORIDA MEDIA MISSION
•One-on-One Appointments
•December 15 & 16
MEDIA MEETINGS:
•Forbes, Jennifer Kester
•Pamela Keene
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Packet Pg. 229 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Projects/Media Outreach
Press Releases
Paul Beirnes Appointment
New International Agency
Recent Accolades
What’s New for 2021
Pitches
Small towns for the Holidays
Places to jumpstart your
New Year’s resolutions
Romantic/Valentine’s Day
getaway
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Packet Pg. 230 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Projects/Media Outreach
Diana’s Healthy Living
Canadian blogger visited
with family in December
Stayed at condo, Maria
coordinated experience
for her with Pure Florida
Coverage expected when
travel is permitted
Media Visits
Targeting golf
writer/influencer for CHUBB
Classic in February
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Packet Pg. 231 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Looking Ahead
Outdoors-centric Influencers
Targeting outdoors/fishing
influencers to visit
Everglades/Ten Thousand
Islands
Pitches
Valentine’s Day
Edu-tainment Spring Break
Value-driven packages
21 Ways to Move in 2021
throughout Florida’s
Paradise Coast
10.A.1
Packet Pg. 232 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
December 2020 DIGITAL SNAPSHOT –Paradise Advertising
Naples, Marco Island, the Everglades CVB
54
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Packet Pg. 238 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TOURIST TAX COLLECTIONS
Collier County Tax Collector
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Packet Pg. 239 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
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Packet Pg. 240 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
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Packet Pg. 244 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
PARADISECOAST.COM
MONTHLY REPORTING
December 2020
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Packet Pg. 245 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
EXECUTIVE SUMMARY
Traffic by Medium
December 2020
Visits totaled 127,195 in December, up 22% MoM and 6% YoY. This YoY increase comes from a 7% bump in organic search, a 9% rise in campaign traffic and a 2% increase in referral traffic. December’s 22% MoM bump in traffic reflects seasonal trends despite the ongoing pandemic.
Organic traffic was by far the largest source of traffic in December, making up more than 66% of visits, and it rose 44% MoM and 7% YoY. Organic visits had an average bounce rate of 53%.
Referral traffic constituted 9,000 visits. FBUNC.com (youth football website), meanwhile, drove 1,242 visits and bounced at a rate of 74%. This may be food for thought on future personalization efforts.
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Packet Pg. 246 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT
Performance (YOY)
o Total Visits: 127,195 6%
o Total Unique Visitors: 108,401 8%
o Total Pageviews: 217,448 5%
o Average Time on Site: 1:23 1%
o Overall Bounce Rate (BR): 61%
2%
o Homepage Bounce Rate: 58%
2%
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Packet Pg. 247 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o Total Visits: 1,314,510 4%
o Total Unique Visitors: 1,094,186
6%
o Total Pageviews: 2,141,018 5%
o Average Time on Site: 1:14 10%
o Overall Bounce Rate (BR): 63%
>1%
o Homepage Bounce Rate: 60%
1%
YEAR-TO-DATE SNAPSHOT
2020 Performance Preview
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Packet Pg. 248 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
SIGNALS OF INTENT TO TRAVEL (SITS)
o Guide Orders: 390 32%
o E-Guide Views: 133 38%
o E-Newsletter Sign Ups: 235
16%
o Hotel Listing Views: 1,934 13%
o Deals Page Views: 1,706 35%
Goal Completions (YOY)
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Packet Pg. 249 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
BOOK DIRECT PERFORMANCE
o BookDirect Widget Searches: 1,043 782
o BookDirect Click-Thrus (Referrals to Properties):857 781
o Average Time Spent on Results Page (All Devices): 3.9 min 4.4 min
o Bounce Rate (BR): 18.38%33%
o Search-to-Referral Ratio:
Overall:82%100%
Desktop:147%171%
Mobile:24%35%
Activity & Engagement (YOY)DEC 2020 DEC 2019
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Packet Pg. 250 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
MOBILE, TOP PAGES & GEO MARKETS
o Mobile Traffic: 73% of total traffic, including tablets
o Most Viewed Pages: (1)Explore Naples Safely landing page, (2) Events landing page,
(3) Homepage, (4) Coronavirus Information page, (5) Celebrities on Marco Island page
o Top State Markets: Florida, Illinois, Georgia, Ohio, New York
o Top City Markets:Naples-Ft. Myers, Tampa-St. Pete, Miami-Ft. Lauderdale, Chicago, Orlando
o International Sites (YOY Comparison):
•GERMAN: Visits (723) down 59%, time on site (1:55) up 63%, BR (64%) down 2%
•PORTUGUESE: Visits (171) down 8%, time on site (1:50) up 2%, BR (69%) up 5%
•SPANISH: Visits (556), time on site (1:50), BR (~58%)
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Packet Pg. 251 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
CORONAVIRUS INFORMATION PAGE
ç
ç
ç
ç
Performance (December only)
o Total Pageviews: 8,579
o Total Unique Pageviews: 7,486
o Entrances: 5,569
o Average Time on Page: 2:50
o Page Bounce Rate (BR): 64%
o Primary Source: Organic (6,715)
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Packet Pg. 252 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
PARADISE IN PLACE PAGE
ç
Performance (December only)
ç
o Total Pageviews: 303
o Total Unique Pageviews: 258
o Entrances:71
ç
ç
o Average Time on Page: 3:52
o Page Bounce Rate (BR): 51%
o Primary Source: Organic (150)
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Packet Pg. 253 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
SAFE EXPLORATIONS PAGE
ç
Performance (December only)
ç
o Total Pageviews: 15,673
o Total Unique Pageviews: 12,542
o Average Time on Page: 1:14
ç
ç
o Page Bounce Rate (BR): 84%
o Exit Rate: 78%
o Primary Source: Display (10,328)
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Packet Pg. 254 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
ORGANIC TRAFFIC
o Organic was by far the largest
source of traffic in December,
making up 66% of all traffic and
driving 84,172 visits
o Compared to 78,751 visits in
November 2019, organic traffic was
up 7% YOY
o The organic bounce rate was 53%,
which was the lowest bounce rate
of the four traffic mediums
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Packet Pg. 255 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o Total Impressions:54.6K
o Total Clicks: 4.2K
o CTR: 7.35%
PERSONALIZED CONTENT
December Activity
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Packet Pg. 256 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o Drive Market (FL, GA, SC)
o Impressions: 4,066
o CTR: 0.54%
o Drive Market (ATL )
o Impressions:1,100
o CTR: 0.82%
PERSONALIZED CONTENT
o Local Market
o Impressions:2,294
o CTR: 0.96%
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Packet Pg. 257 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o NYC
o Impressions: 720
o CTR: 2.36%
o Midwest General
o Impressions:1,085
o CTR: 2.3%
PERSONALIZED CONTENT
o Northeast General
o Impressions:1,205
o CTR: 2.49%
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Packet Pg. 258 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o Default/US
o Impressions: 3,653
o CTR: 2.79%
PERSONALIZED CONTENT
o Fly Market (Chicago)
o Impressions:1,400
o CTR: 2.36%
o UK
o Impressions: 126
o CTR: 5.6%
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Packet Pg. 259 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o International –Germany
o Impressions: 43
o CTR: 6.98%
o International –Brazil
o Impressions: 17
o CTR: 5.88%
PERSONALIZED CONTENT
o International –Spanish
o Impressions: 42
o CTR: 2.38%
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Packet Pg. 260 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
o Impressions:33,332
o Clicks: 2,936
o CTR: 8.81%
PERSONALIZED CONTENT
Fly In: E-News Promo
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Packet Pg. 261 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
PERSONALIZED CONTENT
o Impressions:6,539
o Clicks: 1,005
o CTR: 15.37%
Fly In: COVID-19 Events
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Packet Pg. 262 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
PERSONALIZED CONTENT
Pages Per Visit
o Didn’t see PC: 1.1
o Saw PC: 2.8 63%
o Clicked PC: 4.5
161%
PC = Personalized Content
Average Time Spent
o Didn’t see PC: 0:36
o Saw PC: 2:54 107%
o Clicked PC: 4:16 206%
Bounce Rate
o Didn’t see PC: 75%
o Saw PC: 34% 45%
o Clicked PC: N/A
December Engagement
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Packet Pg. 263 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
RECOMMENDATIONS & KEY INSIGHTS
●To continue driving organic traffic around high-opportunity keywords, we recommend creating deeper content on narrow topics such as:
SEARCH VOLUME (monthly)CURRENT PAGE RANK
●Mercato Naples 4,400 11
●Collier Seminole State Park 4,400 11
●Sunset Naples Florida 3,600 22
●Ten Thousand Islands 1,900 11
●Bike Rentals Naples Florida 1,600 11
●Naples Florida Art Galleries 590 6
●Kayaking in Naples 480 16
●To optimize for engagement and keep content as relevant, timely and valuable as possible, consider:
●Creating feature content around safe/responsible travel and social distancing:
(1) Outdoor Event Roundup, (2) 5 Ways to Celebrate Spring in Naples, (3) City/County Parks & Trails
●Update and enhance COVID-appropriate copy to key landing pages and articles:
(1) Beaches, (2) Outdoors, (3) Boating, (4) Paradise Pledge, (5) Explore Naples Safely
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Packet Pg. 264 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
ON LINE HOTEL BOOKING SERVICES
Book Direct-JackRabbit Systems
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Packet Pg. 267 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
VISITATION
DECEMBER 2020
10.A.1
Packet Pg. 268 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
2,126 TOTAL VISITORS IN DECEMBER
December 2019 December 2020
Collier Museum at Government
Center 368 234
Naples Depot Museum 2,299 285
Marco Island Historical
Museum 1,425 680
Museum Of The Everglades 1,581 688
Immokalee Pioneer Museum at
Roberts Ranch 53 239
TOTAL 5,726 2,126
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Packet Pg. 269 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
January February March April May June July August September October November December
YEAR –TO –DATE VISITATION COMPARISON
2018 2019 2020
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Packet Pg. 270 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Where are you from?
10.A.1
Packet Pg. 271 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
How did you hear about us?
10.A.1
Packet Pg. 272 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Were you welcomed by a Museum staff member or volunteer?
10.A.1
Packet Pg. 273 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Please explain
why you
would or
would not
recommend
this museum
to others.
PLEASE EXPLAIN WHY YOU WOULD OR WOULD NOT
RECOMMEND THIS MUSEUM TO OTHERS.
Lots of space to social distance. Well maintained. Friendly staff.
Interesting history and low key
Easy to go through, good explanation of exhibits
Would,recommend, came to see the fruit packing labels
I would recommend the museum because it is interesting
All Collier County museums are amazing!
I would recommend this museum to understand more of how people
lived in the past in Florida. How life was before then. And how
important is to remember we’re we came from. And for new
generations to enjoy these beautiful acres of land with there family
and community.
10.A.1
Packet Pg. 274 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Please explain
why you
would or
would not
recommend
this museum
to others.
Please explain why you would or would not recommend this museum to
others.
Museum is in excellent repair and well appointed
Lots to see, Convenient, interesting history of SWFL
Travelled US best museum ,
Great Florida History & Natural History
Interesting
Fun
10.A.1
Packet Pg. 275 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
Please rate
your overall
experience
with this
Museum.
#Field Minimum Maximum Mean Std
Deviation
Variance Count
1 Please rate
your overall
experience
with this
Museum.
3.00 5.00 4.81 0.46 0.21 37
4.81 of 5.0 Satisfaction
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Packet Pg. 276 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
How
satisfied
were you
with the
service you
received?
#Field Minimum Maximum Mean Std
Deviation
Variance Count
1 How satisfied
were you
with the
service you
received?
3.00 5.00 4.86 0.41 0.17 37
4.86 of 5.0 Satisfaction
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Packet Pg. 277 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
How likely are you to recommend this Museum to a friend or
colleague?
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Packet Pg. 278 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
CURRENT
EXHIBITS
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Packet Pg. 279 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
December 1 –February 27, 2021
Museum of the Everglades
INDOMITABLE –THE LIFE & ART OF CAMILLE BROCK
BAUMGARTNER
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Packet Pg. 280 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
December 8 –April 3, 2021
Marco Island Historical Museum
A PRESSING MATTER: PRESERVING MARCO
ISLAND’S FLORA
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Packet Pg. 281 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
January 9 –March 27, 2021
Collier Museum at Government Center
SKIN DEEP: CONTRASTS IN SEMINOLE CULTURE
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Packet Pg. 282 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
January 14 –April 16, 2021
Naples Depot Museum
REQUIEM FOR STEAM : THE RAILROAD
PHOTOGRAPHS OF DAVID PLOWDEN
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Packet Pg. 283 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
January 19 –April 19, 2021
Immokalee Pioneer Museum at Roberts Ranch
FORGOTTEN FLORIDA : PHOTOS FROM THE FARM
SECURITY ADMINISTRATION
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Packet Pg. 284 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
THANK YOU
Questions?
10.A.1
Packet Pg. 285 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
10.A.1
Packet Pg. 286 Attachment: MARKETING PARTNER RPT Dec Activity- Jan TDC (14777 : Marketing Partner
01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 11.A
Item Summary: Tourism Staff Reports
Meeting Date: 01/25/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/19/2021 8:59 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/19/2021 8:59 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/19/2021 8:59 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 01/19/2021 9:25 AM
Tourism Jack Wert Director Completed 01/19/2021 11:28 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/19/2021 2:41 PM
County Attorney's Office Colleen Greene Attorney Review Completed 01/19/2021 3:02 PM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
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DIRECTOR ACTIVITIES- Jack Wert- December 2020
PERIOD AT A GLANCE 2020
2019
Number of Advocacy Contacts 6
6
Number of Trade Show/Conferences 1 3
Number of Tourism Industry/Inter Div. 9
9
Number of PR Interviews/Communications 15 7
7
Advocacy
• Collier Chapter - Florida Restaurant & Hotel Association Board Meeting & Advocacy Calls
• Weekly Meetings with Emergency Ops on COVID-19 situation
• Collier County Corporate Business Meeting
• Destinations International Advocacy Committee Weekly Meetings
• Florida Sunshine Sports Council Weekly Conference Call on status of events & protocols
• Atlanta Federal Reserve Tourism Advisory Council Virtual Economic Reports Update
Trade Shows/Tourism Industry Conferences
• Destinations International CEO Virtual Summit
Tourism Industry & Intra-Division Meetings
• Zoom Webinar with Partners on COVID Recovery plans
• Parks & Recreation Sports Weekly Event Review
• Destinations Intl Education Committee Virtual Meetings
• COVID-19 Update Meetings with Brazil, Colombia, UK and Europe reps on recovery planning
• Meeting with Joe Veneto on planning for packaging seminars for partners in February
• Weekly Tourism Division Staff Meetings
• Destinations International CDME Education Conference Calls
• Sports Council Board & Member monthly meeting
• Baker Park Public Art Dedication
Public Relations/Communications
• Media interviews: WINK; NBC-2; ABC-7; Fox News, Naples News, Bob Harden
• Weekly Calls with Lou Hammond Group and Paradise Advertising on Coronavirus response
• Gulf Coast Regional CVB PR Conference Call on Coronavirus
• Conference Calls with US Travel Assoc, Destinations Intl., Destinations Florida, Brand USA,
Promotional Activities/Special Events 5
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Director Activities- November 2020 Cont.
Promotional Activities/Special Events
• Naples Botanical Garden Night Lights event
• QBE Shootout events
• Advisory Board Calls with FGCU Hospitality School
• FBU Championship games at new Sports Complex
• Dutch Tour Operator Dinner- Joost DeMire on Incentive Association Meeting at JW
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GROUP MEETING SALES REPORT
Synergy-Connect Midwest Reps, Maura Zang
December 1 - 31, 2020
2019 2020
Number of Meeting Planner Contacts 175 4
Number of RFP leads sent 8 2
Number of Groups booked
Total Room Nights/Econ. Impact for Period booked
Number of RFP Enhancement (RFPE) Requests
Number of RFP’s to Contract
Site Visits & FAMS
Number of Shows Attended 5 4 virtual
RFPs
Event Name Organization Contact State Event Date Total Room Nights
2021 Baker's Dozen Annual Meeting Experient Jane Eisele IN Feb 2021 108
Pastors Retreat 2023 #75555 HPN Global Hillary King AZ Jan 2023 2817
VIRTUAL EVENTS ATTENDED
● 12/1-2 - IRF (Incentive Research Foundation) UNvitational networking event - The audience was
made up of north American meeting and incentive planners. We had many opportunities to
network and Naples/Marco Island was very visible as JW Marriott Marco Island is the location for
the 2021 in-person event.
● MPI Membership Mondays
● 12/7-8 - Prevue Meetings & Incentives networking event
● 12/14 - SITE MN Holiday Event - NMIE CVB was the only featured CVB sponsor at this event. We had
a video feature for the audience of over 40 top meeting and event planners in the Midwest.
● 12/18 - MPI Wisconsin Whine & Cheese
PROSPECTING and OTHER ACTIVITIES
● Meeting planner interactions (including planners like Jane Eisele -Maritz RFP, Tracy Schorle with
SmithBucklin, Vicki Thein, Jan Oakland)
● Holiday Eblast to approximately current 3,000 planners in our database
● Shannon is joining a volunteer committee with MPI Minnesota, to prospect and grow this territory
● Maura is handling HPN RFPs while Debi’s position is filled.
● January 13, 2021 HPN Global Webinar for their associates.
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LOOKING AHEAD
● Ongoing: SITE Chicago Coffee Chat series
● Ongoing: MPI Membership Mondays
● January 5, 2021 - MPI MN Membership Focus Group (registered)
● January 7, 2021 - SITE Chicago Holly Trolley (registered)
● January 8, 2021 - MPI MN Coffee Chat: January 8, 2021 (registered)
● January 11 - 15, 2021 - PCMA Convene Virtual Event
● January 20, 2021 - MPI MN January Members Meeting
● January 21, 2021 - MPI Holiday Party
● January 26 - 28, 2021 ITME World - Appointment Tradeshow (Virtual)
● January 27, 2021 - MPI Minnesota Membership 101
● February 2, 2021 - SITE Global Hybrid Conference
MARKETING
● Engaging buyers and the industry network through LinkedIn posts by Shannon
○ Gordon River - 233 views
○ LPGA - 316 views
○ Naples Airport - 208 views
● COVID recovery stat - 340 views-
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero
Reporting Period: December 1 - 31, 2020
PERIOD AT A GLANCE
2019 2020
Number of Travel Agent Contacts
0 91 virtual
Number of Tour Operator Contacts
35 0
Number of FAM’s/Site Visits
0 0
Number Trade Shows Attended 1 0
PRESENTATIONS RECAP
December 16, 2020 – Travel agent training organized by Aviareps Colombia. We had 91 travel agents from
Colombia, Mexico, Argentina, Chile, Peru and Brazil. The training was also for the new LATAM Aviareps
team.
Webinars and Meetings:
Connect weekly Zoom Meetings: Continued to attend the Connect Travel webinars with tour operators
from the United States, Canada and International companies.
12/1/2020 – Monthly Zoom call with Diamonde representatives to touch base and get updates on Europe
market.
12/1/2020 – Webinar: Capturing the Canadian Consumer: Insights into the “Post-COVID” Path to Purchase.
12/2/2020 - GoToWebinar - Key Updates from Hilton
12/3/2020 – Zoom: Looking Ahead to 2021: U.S. Travel's Latest Forecast
12/3/2020 – Group sales manager second interview with Lisa Chamberlain
12/4/2020 – zoom meeting with Paradise Advertising re: Naples Recipe Project
12/4/2020 – zoom meeting with Aviareps team to discuss the new Spanish Facebook
12/4/2020 – Group sales manager second interview with Bill O’Laughlin
12/9/2020 – Zoom Partner recovery meeting. Presented update on Latam.
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12/9/2020 – Zoom meeting with Miles team re: Naples 2021 Visitors Guide - Project Kickoff
12/9/2020 - Destinations Florida Membership Meeting
12/10/2020 – Zoom meeting with West Coast of FL CVB’s to discuss new presentation format.
12/11/2020 – Virtual meeting with Karen Rames to discuss the Travel Agent Academy training tool.
12/14/2020 - TravelPulse Podcast: Should the travel industry change commission payment policies?
12/15/2020 - ARC's TravelConnect Virtual Series: A Fireside Chat with Mike Premo and Dave Hilfman
12/17/2020 - Brand USA Global Marketplace Exhibitor Update for Focus Canada and Focus Mexico events.
12/17/2020 - FL DMO's monthly update
12/22/2020 – Zoom meeting with Shari Bailey to discuss upcoming Connect events and their involvement in
IPW September 2021.
LATAM Update
Facebook page in Spanish up and running. Aviareps Mexico handles all the posts for LATAM.
New West Coast of Florida format to launch February 2021. These will be monthly chats with the 4 CVB’s
(Naples, Fort Myers, St. Pete/Clearwater and Tampa). Topics such us re-opening measures, what’s new in
the destination etc…. We will do these in conjunction with a partner such as Visit Florida, Visit USA
Committees, Brand USA.
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PERIOD AT A GLANCE 2019 2020
Number of Travel Agent &
Tour Ops Contacts
1 0
Number of FAM’s/Site
Vi i
0 0
Number of Meeting
/wedding Planners
6 8
Tradeshows 1 0
Number of RFP’s Received
0 0
Specialty Markets
Michelle Pirre - Sales Assistant 12/1/2020-12/31/2021
Specialty Markets
Since attending tradeshows and events are not feasible, we have been focusing on exposure in other ways.
Setting up website listings and gaining exposure through associations has been part of our targets.
LGBT Meeting Planner Newsletter
• Using membership perks to our advantage, we have been submitting events and different
information to the LGBT Meeting Planners Association Newsletter on a weekly basis. So far, we
have distributed information about the Paradise Coast Sports Complex and the US Open
Pickleball Championships. The association includes many types of planners, including sports
event planner and a board member from Nike.
IGLTA Website updated with new images and events
Outcoast-Gay Florida Travel Itinerary has been expanded and confirmed – Rachel will be filming at various
properties and attractions from Naples, Marco Island and The Everglades inclusive. January 24th-28th.
Discussions with Outcoast for an upcoming podcast regarding Pickleball could happen shortly.
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Destination Weddings
• Assisted agency with updating the Equally Wed LGBTQ wedding Site with new information and
pics
• Received 8 emails this month regarding small intimate weddings & elopement packages and
several phone calls. Sent info.
Same-sex weddings have boosted economies by $3.8
billion since gay marriage was legalized 5 years ago this
month, a new study says
CNN Business
From 2 June: Same-sex weddings have been a boon for the wedding industry since gay marriage was
legalized in 2015 — and in the years since, it's boosted state and local economies by $3.8 billion, a new
study estimates. The same-sex wedding industry also supported at least 45,000 jobs and generated more
than $244.1 million in state and local sales tax since June 2015, according to the report from the UCLA
School of Law's Williams Institute on Sexual Orientation and Gender Identity Law and Public Policy.
READ MORE
Webinars
• 12/3/2020 LGBT Meeting Planner CVB Town Hall
• 12/8/2020 An Eye Towards the New Year
• 12/9/2020 Partner Recover Meeting, spoke about LGBT trends and Weddings
• 12/30/2020 IGLTA LGBTQ+ Luxury Tourism Insights Panel
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January 2020 TDC Monthly Report- December Sports Events & Activities
Sports Team - Nikki King
Development Activities this Period – Nikki King
• Attended Parks and Recreation Athletics staff weekly partner meeting
• Completed all Collier County University Training
• Attended weekly Sunshine Sports Council Mtgs
• Requested Purchase Orders for BCC Approved Events
• Collected and Processed Post Event Data/Calculate Economic Impact
• Posted Content for Sports Social Media Channels
• Updated Sports Website
• Working with USA BMX regarding the potential of hosting a State Race in 2021
• Attended FBUNC
• Processed back up and reimbursement paperwork
• Attended Staff Meeting
• Attend weekly Deputy Director Paul Beirnes
• Multiple Zoom meetings with potential new event organizers
Gatorade College Showcase Youth Soccer
Dec 7-8, 2019
Direct Impact $409,470 Economic Impact $579,657 Room Nights 608 TDC Funding Promoter $6,375 TCD Funding P&R OT $1,500 Acquisition Cost $12.95 Total ROI 53% TDT $4,560
Gatorade College Showcase Youth
Soccer Actual vs Projected Impact
Comparison
2020
Projected
2020 Actual 2019 Projected 2019 Actual
Direct Impact $317,789 $409,470 $229,963 $308,740 Room Nights 425 608 500 544 TDC Funding $6,375 $6,375 $7,500 $7,500 Acquisition Cost $15 $10.42 $15 $13.79 TDT $3,385 $4,560 $3,750 $3,750
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MONTH/YEAR: DECEMBER 2020 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
This month, the UK and Ireland office placed an 8-page Florida’s Paradise Coast feature in
leading travel and lifestyle magazine, The Cultured Traveller. The feature provides an in-depth
view into the hotels, activities and culinary offerings in Naples, Marco Island and the
Everglades, in addition to highlighting the health and wellness benefits from yoga to cycling to
golf. The magazine reaches 50,000 affluent readers seeking the very best in luxury travel,
fine-dining and luxurious experiences.
UK & IRELAND MARKET UPDATE:
December 2020 will go down in the history books as one of the most important in our country's
history with two key milestones achieved. Brexit negotiations were finally agreed with the EU
and the UK became the first country in the world to start vaccinations for the Covid-19 virus.
For the past 10 months the coronavirus has dominated our whole lives and has been the only
news. However, in December, as the deadline for the UK's formal withdrawal from the
European Union drew closer and the final deadlines were breached again and again, the
country was being told to prepare for a "no deal" exit based on World Trade Organisation
terms. It became clear that despite nearly 5 years of negotiating, it was all potentially for
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nothing up until December 23rd as both parties were stating they were still too far apart and
prepared to walk away from the negotiations, admitting a deal can not be agreed. However, at
2pm on December 24th Boris Johnson announced to the nation that a solution had been found
and that it represented a great deal for the UK, in which the country would "prosper mightily".
Economists are predicting that the deal will boost the economy by 6.1%. The deal involves
similar trading terms to that which Canada enjoys with the EU and the UK is free to
independently agree all its other trade deals around the world, opening up potential new
markets and trading opportunities. The most important point was that this deal now meant the
UK had certainty as to what it was doing post December 31 2020.
As our economy had been held back for the past 5 years with this constant uncertainty this
news of a deal was welcomed by all corners of the economy.
For the more immediate view on matters in the UK, we, like everywhere in the northern
hemisphere, have been in and out of local lockdowns for the past 4 weeks as the virus
continues to spread at a more virulent rate. London was plunged into a new ‘Tier 4’ category
just a few days before Christmas, with the rest of England following closely behind by New
Year’s Eve. The focus is now on getting the vaccines out in time to halt the need for further
national restrictions or lockdowns. The UK has bought more vaccines per head than any other
country in the world, and the additional approval and purchase of the Oxford AstraZeneca
vaccine, which can be deployed easily and without storage complications, has been hailed as a
"game-changer" by the Government. 100 million doses of the AstraZeneca vaccine - enough for
50 million people - have been ordered and will start to be rolled out across the UK from 4
January. The government is pledging all those over the age of 50 and all key workers will have
been vaccinated by March 2021, and in an interview with LBC radio on 30th December Health
Secretary Matt Hancock said that he had a "very high degree of confidence that we can be out
of this by Spring".
Due to the upbeat nature of the vaccine starting to be used and the Brexit headache behind us
there was a real sense of optimism in the UK during December.
It is felt that a recovery is starting and by Q2 2021 there is no reason why we cannot all be
back to some sort of normal. The biggest benefactor to this new normal will be travel and
tourism. The pent up demand for travel in the UK is at a level never seen before and an
example of this was seen with a few destinations in December.
Dubai, Maldives and Barbados were all free from quarantine rules travelling to and from the UK
and the public booked these destinations to the point that demand was outstripping supply,
with yields higher than 2019.
Ryanair, the largest European Airline, as with many other tour operators and destinations,
aggressively started their TV advertising in December pushing the fact that the end is near and
holidays can be booked with confidence again. The sentiment from many observers is that the
long haul "holiday of a lifetime" market will do especially well in the aftermath of Covid 19 and
competition for stealing market share has now started.
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We remain optimistic that despite the headline figures of infections and deaths over the past 10
months the UK economy will be very resilient, especially with travel as a non- negotiable part of
our existence and a way of our lives. It is believed that this sector will bounce back the
fastest.
TRAVEL INDUSTRY OVERVIEW:
December started off as a big month for last minute bookings to the Middle East as Dubai was
added to the UK safe list. Operator Gold Medal reported a 130% increase in enquiries to Dubai,
and saw a large increase in bookings for the month showcasing that the UK pent up demand to
travel is clearly evident.
British Airways consolidated their 2021 routes, pulling out of 21 cities across the world. 15 of
those routes were long haul, with Asia having the biggest casualties. Hong Kong, Tokyo,
Beijing, Shanghai and Singapore are now the only routes being served by the national carrier
moving forward. Sydney, Buenos Aires and San Jose (Costa Rica) have also been removed;
however they are expected to resume those services once restrictions to those countries have
lifted.
During December, Travel companies also started to prep for the January and February ’peak’
booking period, with the majority of the campaigns launching on boxing day. Despite the
challenging year and questions to whether a peak booking period would happen, this continues
to be the case.
British Airways and Virgin Atlantic both launched their worldwide sales for the first time ahead
of Christmas and Jet2* led the way with tour operators launching three adverts on Boxing Day
including the messaging ‘have a holiday you deserve’. All of the Jet2 adverts feature a call to
action in which it tells consumers to book with an independent travel agent, highlighting the
value of booking with the trade. TUI* have also been very visible across the festive period
taking up many key out of home placements with large price cuts as their call to action. TUI is
also offering free changes to bookings for those that book before the 28th February. B2B
operator GoldMedal is seeing the January booking window as a business as usual ‘peaks’
focusing on tactical offers to its key destinations, including Florida, Las Vegas and Middle East.
Operators early reporting of the January sales has largely been positive with GoldMedal already
reporting Florida and the Maldives being the most popular requested destinations so far. Gold
Medal has also reported that advanced bookings for 2022 have been higher than the proportion
of 2021 bookings being made at the same time last year, reinforcing the trend that more
consumers are continuing to book further ahead.
Homeworker agency, Not Just Travel has reported a four-fold increase in bookings made on
Christmas Day compared to the same time last year.
Surprisingly, cruise holidays took up 20% of the agency bookings on Boxing Day, demonstrating
the resilience of the sector and loyal customers who book far in advance.
And finally, domestic holidays continue to prove to be most popular, largely for quick short
breaks once Covid restrictions are relaxed.
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NB * Jet2 & Tui – do not directly inpact Florida’s Paradie Coast – Jet2 is mainly European and
Tui is considered a mass market operator – it is nevertheless worth noting as their influnce
impacts wider demand due to their scale & volume – the knock-on-effect is positive for
Florida‘s Paradise Cosast.
EVENTS
UPCOMING
EVENTS
2020
DATE SPECIAL EVENT LOCATION
January Additional forward planning for the remainder of
the year
UK & Ireland
January Activate trade co-op campaigns:
- America As You Like It
- Travelplanners /US Airtours
- Audley Travel
- Florida First
UK & Ireland
January Visit Florida Media event virtual UK & Ireland
January Launch Facebook consumer promotion UK & Ireland
MARKETING/SALES/PROJECTS & ACTIVITIES:
Top of mind is the ongoing - Travel Industry Recovery Plan – Covid-19:
Forward planning for the remainder of the year and following up on recent past events.
National Geographic Traveller Publication – opportunity
Have approval to participate with this opportunity. This publication is leading into 2021 with
‘Best Trips for 2021’ – they have released their Best of the World for 2021 list which featured
destinations in a range of themes from family travel to intrepid adventures and most
sustainable destinations. After we encouraged the publication to reach out to Visit Florida – they
are participating also in the March. We have negotiated with a leading page up front within the
publication opposite the ‘Contents’ page. We also identified and negotiated with high-end tour
operator ‘Audley Travel’ to act as our Call-to-Action to generate greater conversion into Florida’s
Paradise coast.
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Facebook Promotion – UK
Although the UK is faced with a further lockdown - we continue to research the most productive
timeframe for this upcoming Facebook consumer promotion, and we are aiming to launch in
January. This is a key out-reach with the growth of digital communications. A focus will be on
the key messaging of ‘Only Paradise Coast Will Do’ and the ‘Paradise Pledge’ via this focused
digital arena. We are aiming to interactive with tour operators for lead in pricing to encourage
bookings.
Ongoing Collaborations:
Following up and maintaining regular outreach to our UK & Ireland trade suppliers – highlights
include:
• Audley Travel
– Confirmed as call-to-action partner within National Geographic Traveller marketing
• America As you Like it
– Proposal obtained and approved for January activity
• Florida First Travel
- Participating with social media outreach & reviewing opportunity
• Virgin Holidays – ongoing discussions
• BA Holidays – ongoing updates
• Trailfinders – ongoing discussions
• Travelplanners/ US Airtours
– Reached out for a CTA offer for Prima magazines
- Co-op activity proposal obtained and approved for January activity
• Visit USA UK
Updated destination details on new website
Zoom Meetings and Webinar
In contact with tour operates and travel industry on weekly basis.
Joined various Webinars:
• Brand USA Travelweek review and planning
• CVB Partners webinar
• Travel Weekly insight report
Updates:
Industry updates were forwarded to CVB for the various industry partner briefings
Website Enquiries:
OMMAC continue to distribute literature required for UK, Ireland and France via the UK mailing
house.
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MEDIA SUMMARY:
TRENDS
Throughout December, UK media continued to produce travel content centered on winter
themes, including festive staycations, European ski and winter sun destinations, notably
Madeira, Dubai and the Maldives. Mid-month, 2021 news, new openings and destination
inspiration also dominated the travel pages in the national newspapers sharing news on hotel
openings, new routes, insurance policy updates and government advisories in an attempt to
inject some positivity back into long-haul travel in the new year.
Family travel was also a popular theme in the broadsheets with both The Times and The
Telegraph listing their top destinations for 2021 to “play now and go later”, including
destinations across Europe and Asia. Additionally, Christmas features also proved popular with
many papers and supplements producing fun and light-hearted features highlighting worldwide
festive celebrations and destinations linked to Christmas and popular culture through film, TV
and music.
Towards the end of the month, Virgin Atlantic took centre stage in the national newspapers as
the airline said goodbye to its last 747. Travel features, aircraft reviews, advertorials and sales-
led content featured heavily across the media with Virgin Atlantic as the call to action and with
communications predominantly reporting on and selling destinations in the Caribbean.
This month also continued to see publications announce their top travel destinations and
predicted travel trends for 2021 with Greece, South Africa and Costa Rica (to name a few)
proving popular entries. Furthermore, Lonely Planet also released their long-awaited Best in
Travel list with a twist. While the travel giant normally issues lists including the best countries,
cities and regions, the 2021 offering is split into three new categories: Best in Sustainability,
Best in Community and Best in Diversity. The idea is to celebrate the people and places shaping
the future of travel, according to the publication.
In terms of media requests, December saw a flurry of requests for sustainability, wellness and
community-led tourism which leads us to believe that there will be an influx of mindfulness
based features in January. According to the latest Google search trends, notable searches this
month saw winter sun favourites such as Dubai and Mauritius take the top spots at 1,000% in
addition to family holidays up 70% and New York, also up 70% for 2021 suggesting the news
of a vaccine is making city breaks more appealing again.
OUTLET UPDATE
In publication news, award-winning luxury and experiential travel journal for the LGBTQ+
community, Out There, returned to print this month. Entitled “The Next Chapter”, December's
edition moved away from the usual destination focus and placed more emphasis on ‘why’ we
travel, rather than ‘where’. Furthermore, Outlook Travel Magazine also announced its return to
print in January 2021 and Foodism returned to hungry diners’ inboxes with its first e-newsletter
following the announcement of new publishers in November. January will see Metro launch a
brand new newsletter called The Getaway that will be packed with more travel news,
information and inspiration.
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After returning from its publishing hiatus earlier in the year, ES Magazine Assistant Editor, Dipal
Acharya, reported that the first issue was one of the magazine's best read ever, and
subscriptions are now up by 30%. The title will also be launching a new digital platform and
special editions in 2021.
And finally, according to the latest PAMCo data (PAMCo4 2020) The Guardian maintains its
position as the UK’s most-read quality news publisher with 24.2 million readers per average
month across print and online – up YoY and a sizeable lead of 4.5m+ over The Telegraph and
The Independent.
PUBLIC RELATIONS ACTIVITY:
Proactive Pitching:
● 2021 news, new openings and renovations
Multi-destination roundups:
● Under the radar destinations (mountains, coast and deserts)
● Worldwide cycle routes
TravMedia Requests:
• Mental wellbeing breaks - The Times
• Anti-grammable - Dose Magazine
• 2021 destinations - Arcadia Magazine
• Rail Travel - Arcadia Magazine
• In-demand destinations - ipaper
• 2021 travel ideas - Sunday Telegraph
• Hotels that bring the outdoors in - Telegraph
• Sustainable destinations - Conde Nast Traveller
• Trips of a lifetime - Irish Independent
• 2021 wellness travel trends - Lonely Planet
• Pilgrimage Trails - ipaper
• Community Tourism - ipaper
• Wellness Trends - Irish Tatler
• New tourism ventures - Life Magazine
• Holidays that are good for you and the planet - The Guardian
• 2021 wellness destinations - Culture Trip
• Health and Fitness holidays - The Sun
• 2021 sustainable breaks - Independent
• Winter sun - Reach PLC
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• 2021 hotel openings - Arcadia Magazine
• Chasing the sun - Prima Magazine
Webinars attended
Roxhill 10-minute interviews with:
● Anya Meyerowitz, digital travel writer - Red
Roxhill webinar: Everything you need to know about…
● ES Magazine - Dipal Acharya, assistant editor
● Esquire - Alex Bilmes, editor in chief
WTM webinar; how people’s habits have changed for travelling as a result of covid-19:
● Alex Steenbakkers-Noffke, MD - Koddi
● Carlos Cendra, CMO - Marián
● Yuval Ziv, MD - Nuvei
WTM webinar; TTG Summit - Putting travel back on the map and re-engaging with consumers:
● Amy Scelding, Senior Partner - Finn
● Dean Harvey, MD - Kuoni
● Jasman Ahmad, Strategy Director - Accord
PUBLIC RELATIONS – December 2020 Coverage
DATE PUBLICATION HEADLINE KEY MESSAGES JOURNALIST REACH VALUE
01.12.20 The Cultured
Traveller
Consumer
travel and
lifestyle
magazine
Destination
traveller
lowdown:
Floridas
Paradise
Coast
Full destination
feature
Sophia
Amos
50,000 37,500
16.12.20 Viestra
Magazine
Online
consumer
lifestyle
website
Eco-friendly
travel
hotspots for
2021
Everglades
National Park
and
sustainability
Katie
Saunders
135,397 2,226
TOTAL 185,397 39,726
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MEDIA COVERAGE HIGHLIGHTS:
· See attached coverage via Wetransfer
· Highlights below
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SOCIAL MEDIA
HIGHLIGHTS:
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MONTHLY SALES & MARKETING
ACTIVITIES
DECEMBER 2020
EUROPEAN SALES & MARKETING
prepared by on 22 December 2020
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SUMMARY OF EUROPEAN ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Germany
o TUI Deutschland GmbH, Julia Malik, Senior Manager Partner Marketing
TourConsult International, Andreas Fraissl, Owner
Knecht Reisen AG, Robin Engel, Product Manager North America
Hotelplan Suisse (MTCH AG), Skytours, Karin Bachmann, Teamleader Product Management
FTI Touristik AG, PM North America, Fabio Negro, Head of Destination North America
Fairflight Touristik GmbH, Kristian Lehmann, General Manager
Doets Reizen, Melvin Malepaard, Brand & Marketing Director
DERTOUR GmbH & Co. KG, Product North America, Katja Wagner, Product Manager & Team Leader Hotels
USA
CRD Touristik, Pia Hambrock, Head of Product & Operations
CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL
America Unlimited GmbH, Timo Kohlenberg, Owner
NAP Sales: We have successfully sent out a Christmas Mailing to the A and B accounts listed above. We have
researched a confectionary creating Christmas cookies in an American style and have sent these with a hand
written card to the accounts. The feedback was wonderful, and they all loved it.
o FTI Touristik AG, PM North America, Nadine Mirbach, Product Manager FL
NAP Sales
We have held a conference call with Nadine from FTI on December 21st, 2020.
She will be our main contact for now, as there have been employees released due to COVID-19, Nadine had
to take over other tasks including product management. Due to this we also will have a new marketing
contact: Liza Schultze. The situation at the moment is, that FTI is not doing any long-haul marketing, however
they will come together for a meeting in January to discuss how they will move forward with this. We briefly
discussed that a marketing campaign with several Florida CVBs would be an option for the end of Q1 or Q2.
There are requests for the USA for 2021 but no bookings.
o CRD Touristik, Pia Hambrock, Head of Product & Operations
NAP Sales
We have held a conference call with Pia Hambrock the product manager for Florida.
She reported that they have started with marketing for Canada which works quite well. Canada is requested
very well. Bookings are not easy, but they are seeing some.
USA on the other hand is more difficult she said, they think there will be an upswing once the boarders are
open. Florida Pia said, will benefit in 2021 from being an all-season destination.
They are currently in discussion with Visit Florida for a campaign where partners can buy in, they are thinking
about a campaign with Secret Escapes or something with Geo Plan, as they have a whole new customer base
at hand.
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Switzerland
o Knecht Reisen AG, Michael Bötschi, Product Manager North America
NAP Sales
We have held a conference call with Michael Bötschi and Robin Engel on December 7th, 2020. They have
reported that they do not have any new USA bookings so far. They do have a few rebooking’s from 2020.
They do assume that the longer it takes for the boarders to open, the more clients will choose another
destination such as orient and Europe. They also assume that the Florida fans will travel in 2021 but suggest
concentrating more on the winter 21/22 business. They suggest spreading positive stories and also info’s
around the security such as the Paradise Pledge. In a future campaign it would be best to focus on the nature
experiences and the beaches in the destination.
Netherlands
o De Jong Intra Vakanties, Wilfried Verkaik, Senior Product Manager Long Haul
NAP Sales
We have briefly talked to Wilfried from De Jong Vakanties in the Netherlands. He reported that they are on
survival mode since March, but as far as it looks now, they most certainly will survive. It will be in a smaller
format, with a smaller product portfolio as they used to have due to not having as many colleagues.
o Tenzing Travel, New Dutch Travel Company B.V., Melanie Modder, Manager Production North America
NAP Sales
Unfortunately, Tenzing Travel have gone bankrupt this year due to COVID-19 pandemic. The tour operator
– previously known under the name of KUONI – has been in existence for over 35 years and was a specialist
in long-haul holidays to all continents.
Tenzing Travel has been bought by Travelnauts a Dutch tour operator specialized in offering holidays for
families with children.
Belgium
o Del-Tour, Gerald Ponsard, Product Manager USA
NAP Sales
We have held a conference call with Gerald from Del-Tour, who is also the President from Visit USA Belgium.
He reported that Del-Tour has used the pandemic to start their B2C business with social media including
Facebook and Instagram, also they have a newsletter now and will launch a blog solely focusing on
USA/Canada in January.
Belgium is currently in a shutdown till mid-January.
In order to stay in the minds of the customer, he reported that they are communicating mostly positive
news, as the people want to travel but need more good news next to all the COVID-19 news.
They have had their first USA booking, after they did a webinar on the destination New York. He is managing
the webinars with Del-Tour and Visit USA. The Visit USA one targets the whole Belgium market and the Del-
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Tour one the French part. We have secured to be part of a webinar in April/May, with approx. 60 travel
agents completely free of cost.
TRAVEL AGENTS
o DER Travel Agencies (branches of DER Touristik)
a) now offer PCR tests for customers.
b) start with a service fee as a consultation fee. This is revolutionary for the German market. For years,
experts have been hoping that a big player would set an example. The next few weeks will show what the
implementation will look like.
TAs report that the announcement of the vaccination start in Q1 2021 caused a demand-increase. However,
this lasted only 14 days.
The physical closure of many offices (partly due to the lockdown, partly due to the TAs' personal decision)
creates a misleading external effect. Clients automatically perceive closed offices as "bankrupt".
Influencers as well as individual TAs are currently travelling to represent that travel is still possible and can
be part of their lives (it is not forbidden to leave Germany).
DER Touristik released a statement that they expect a reduction in prices.
LH and TUI are facing a lot of criticism in their public and internal b2c and b2b communication. It is also
striking that the two companies that have received the most state aid - are at the same time the companies
that, according to customers, are very difficult to reach and, according to media reports, are laying off
employees.
Demand is currently very low due to lockdown. Customers may not know that they are allowed to travel
despite the lockdown or may not know the difference between PCR testing and rapid testing.
TAs do not expect high demand in Q1. Trend is towards last minute business for 2021, although demand
could start with the Easter vacations. TAs are nevertheless very positive and inquisitive and assume that
there will be little time to catch their breath when things get going. But what could also play a big role here
is vaccination progress.
EVENTS
o DiaMonde school launch
Date & Place calendar week 49 - 50 virtual
Nr of attendees 220
Profile of event In summer, we have taken webinars to the next level, and as a result the DiaMonde
School was born. DiaMonde school’s aim is not only to teach and for the students to
learn, but at the same time for NAP to profit from resulting promotional and social
media activities. The school is different, structured, personal and fun! As a result, we
have successfully created a highly desired schooling platform which curate’s future
ambassadors who carry the necessary product knowledge and brand awareness.
In calendar weeks 49/50 we placed a large-scale launch for the DiaMonde school. In
total, we reached a distribution list of about 22,200 industry contacts through a press
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release, a story letter, various social media posts and personal invitations. In addition,
we set up our own "DiaMonde School" Facebook group and had an informative
webpage designed especially for the school (see separate entries). The structured
communication for the launch of the concept caused, as planned, a continuous
interaction between the travel agencies and thus a lasting omni-presence in the travel
agency industry
To date, we have registered 220 new registrations in DiaMonde.
Profile of
attendees
sellers from German-speaking tourism industry / Travel Agencies
General feedback We already received countless positive responses from TAs in 2020. The following
points were highlighted most frequently:
• individual and exceptionally significant presentation of our clients
(storytelling & visual language)
• Authenticity of the DiaMonde team
• Crisis management and spreading a positive mood
• Knowledge enhancement through interactive format
• honest and essential communication of the USPs, tailored to the point of
sales
In addition, most importantly for bookable destinations we have been able to trace
concrete bookings to DiaMonde School.
Cost Free of cost for NAP
MARKETING
o Facebook fan page
# posts: 7 #fans: 14.484
Please find down below the most successful posts in December:
#1 13.12.2020 Christmas Tree, reached 1.297, 84 reactions and 74 likes
#2 08.12.2020 Naples Christmas Activities, reached 945, 21 reactions, 18 likes
o DiaMonde Instagram
We have successfully secured NAP to be featured with a whole week of posts on the DiaMonde Instagram
fan page with over 943 followers mostly travel agents from DACH. Please find screenshots attached.
MEDIA / PR
o Press release Visit Florida
We have successfully been included in this month’s Visit Florida press release sent out on December 16th,
2020.
The theme of the release was images from Florida mostly from above. NAP is included with an image of the
Ten Thousand Islands.
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o LuxusInsider luxury travel online magazine
We have secured and confirmed a newsletter and ad campaign with the B2B travel luxury online magazine
LuxusInsider. The campaign includes 6 newsletters to be send out in March and April, each one with a
different content all specialized for the luxury target group. The newsletter is sent out to 16,500 addresses
weekly and has an impressive opening rate of over 50%, it also has its own district content apart from the
magazine (monthly released). The campaign also includes a short impactful text advert in the monthly
magazine, including, destination text, image and logo. The timing for the ad will be July as USA will be the
theme of this month.
PROJECTS
o NAP Conference Call
We have held a conference call with Jack Wert and Claudia Cianfero, to discuss current situation and how to
move forward within our respective markets on December 1, 2020.
o Visit USA Members Meeting
We have participated at the last virtual Visit USA Members Meeting December 15, 2020 in 2020.
o Conference Call Visit Florida
We have held a conference call with Visit Florida and other VF partners on December 17th, 2020. The call
was to exchange on the current situation and catch up before 2020 is over.
o NAP e-Academy
We have successfully conducted the four interactive webinar sessions with around 70 participants on
December 9th and 16th. The Paradise e-Academy was a huge success. As the participants had to do
“homework” we have received over 50 e-mails with information on how they prefer to book their USA round
trips as well as what they currently include in the round trip and how we positively convinced them to even
more include the Paradise Coast into the round trips. They loved the destination; some have been there
personally already. They enjoyed the story telling and the variety of the destination, all the nature
experiences and beaches as well as Naples as a coastal city and Marco Island. It was also part for the
participants to post on Social Media about the Paradise Coast, please find attached the marketing report
with screenshots from all posts.We have also selected two winners, whom have done their “homework”
excellently. Each of them has won a 2-night hotel certificate of the Hawthorn Suites Naples. The winners
were overjoyed about their win and plan to travel in 2021 if possible.As this Paradise Coast e-Academy was
such a huge success, we will prepare for another round in Q3/4.
CONSUMER
o Brochure fulfillment: 12 in total
HIGHLIGHTS IN JANUARY 2021
o Newsletter NAP, January 26, 2021
o Conference Call Expedia, January 19, 2021
o Conference Call TUI, January 22, 2021
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Monthly Report
Prepared for:
December 2020
AVIAREPS - Brazil
TRADE
Sales Calls / Meetings
Highlights
As the other months, we continue the contact with travel trade to check upon their actual situation and
giving them highlights about Paradise Coast.
All tour operators and travel agencies had their sales increased and are selling 2021 new trips. Focus are
still domestic products and international ones that has already permitted Brazilians to visit (as Maldives,
Mexico, Dubai and Latin America Countries).
Further destinations such as USA and Europe are being promoted for the second trimester of 2021.
Very competitive agenda to schedule webinars with travel agents – due the quotation request and sales
increased.
Name Company Objective and Outcome
Melissa Rosa
produtos7@frt.tur.br FRT
Tour operator from southern Brazil, in December
they hired new product negotiators for
international destinations - they are investing.
We´ll schedule a training for February or March.
Sent Paradise Coast information.
Fernanda Sahade Pires de Almeida
fernanda.almeida@55destinos.com 55 Destinos
Fernanda is product and marketing manager.
They are undergoing restructuring - they are still
focused more on the corporate sales. Leisure has
little return (more Maldives and Caribbean). They
are not making trainings at the moment.
Juliana Gallo Honegger
juliana@embarquewithus.com.br Embarque with US
Travel Agency from Ribeirão Preto with more than
30 years in business (members of Signature) - sells
well USA – not so much Paradise Coast. They do
more FIT and usually they buy directly with the
hotels. Sent Paradise Coast information.
Mara Ines Spier
mikstravel@mikstravel.com.br Miks Travel
Travel Agency from Porto Alegre. They sells a lot of
USA but not yet Paradise Coast. Sent Paradise
Coast information.
Maria Marta Rizzo Fichtner
mariamarta@turiscenter.com.br
TurisCenter – Flytour
Amex
It is a Flytour franchise for the corporate and luxury
market. They develop gastronomy tours. Asked for
DMC contacts. Sent Paradise Coast information.
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Roberta Leroy
roberta@leroyviagens.com.br Leroy Viagens
Travel Agency from Belo Horizonte. Don´t sell
much USA, but they asked for training (to be
scheduled). They usually works through a tour
operator: FVO. Sent Paradise Coast information.
Vivian Menon
vivian.menon@vitatravel.com.br Vita Travel
They are a tour operator in São Paulo. Vivian
already worked for Teresa Perez and Selections
and now opened their own operator, in 2019. They
already sells USA but not Paradise Coast. Sent
Paradise Coast information.
Ana Claudia Costa
acosta@portobrasil.com.br
Porto Brasil Viagens e
Eventos
Porto Alegre Agency in the market since 1994.
They usually sells through a tour operator
(Mercatur or Viagens & Cia). Customers are not
currently buying because of the insecurity of closed
borders. Sent Paradise Coast information.
Christiana Biagioni
christiana@cbve.com.br
Chris Biagioni - Viagens
Especiais
Agency with 12 years in the market - one office in
Belo Horizonte and another one in São Paulo -
100% focused on luxury. Sales to closed countries
have stopped - insecurity. Sent Paradise Coast
information.
Iza Azevedo
iza@aindamaisturismo.com.br Aindamais Turismo
Nowadays they are having sales to Brazil and
Maldives. They have already sold Paradise Coast
once. Sent Paradise Coast information.
Bruno Vasconcelos
bruno@gwtravel.com.br GW Travel Boutique
Belo Horizonte and São Paulo Travel Agency. They
usually sells through a tour operator (TGK, Viagens
e Cia, FVO). Their clients are still not buying USA -
selling Brasil, Mexico and Maldives. Sent Paradise
Coast information.
Paola Mansur
paola.mansur@pamatours.com PAMA Tours
Tailor made boutique agency - 2 years only - are 2
partners (they have already come from other
agencies). They close with operators (Teresa
Perez). Sent Paradise Coast information.
Tati Finkelstein
tati@mercaturpremium.com.br Mercatur
Tour Operator from Porto Alegre they work more
with Tailor Made. They are selling what is open
(Maldives, Turkey, Egypt, and Mexico). In addition
to the operator they have a corporate agency.
Mercatur Turismo is a company from Rio Grande
do Sul that has been working with tourism for 45
years. In 2014, the operator launched the Mercatur
Premium brand,planning personalized trips,
focusing on luxury experiences.
Leticia Araujo
leticia@ellystur.com.br Ellystur
Travel Agency from Goiania. They were virtuous for
many years, this year they switched to traveller
made. USA has not been a popular destination at
the moment - people don't want to reschedule.
Sent Paradise Coast information.
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Ana Carolina Ghellardi
ana@kangaroosul.com.br Kangaroo Tours
Kangaroo are a tour operator - traveller made -
over 30 years, with 4 offices in Brazil. USA is still a
new destination (it has always been known as
exotic destinations - it started expanding to other
destinations some 4 years ago). Schedule training.
Sales are stopped for closed destinations, the
customer is afraid to buy
Bettina Berman
Bettina@portobelloturismo.com.br
Portobello Agencia de
viagens e Turismo Ltda
They are a small agency from São Paulo. They are
not selling or indicating closed borders yet. Sent
Paradise Coast information.
Fernanda Rovai
fernanda@bluetravel.com.br
Blue Travel Viagens E
Turismo Ltda
Travel Agency from São Paulo with 9 people in
their team - they are traveller made. Not many
sells to closed borders - currently selling a lot of
Brazil. Sent Paradise Coast information.
Maria Fernanda Caramella
maria.fernanda@highendtravels.com.br High Ends
Travel Agency from São Paulo - works through an
operator (preferably Teresa Perez). She thinks that
agents don't know how to sell Paradise Coast. Sent
Paradise Coast information.
Roberta Ferraz
roberta@monark.tur.br Monark Turismo
Monark is an operator and agency. Think
customers are "scared" of flights being cancelled,
so they are not buying places that are closed from
Brazilians. Schedule training for 2021. Sent
Paradise Coast information.
Philippe Takla
takla@exploretravel.com.br Explore Travel
Travel Agency from São Paulo with 12 employees –
they are part of the traveller made. Sells a lot ski
destinations. They have been back in the office
since September. Sent Paradise Coast information.
Update KPIs of Sales Call FY 20/21
KPIs (20/21 FY) Updated
Sales Call 240 annual
October – 15
November – 15
December – 20
Total so far 50 Sales Call
Update KPIs of agents trained FY 20/21
KPIs (20/21 FY) Updated
Educated Travel Agents
2.500 annual
(400 for E-Learning Platform
Promotion)
Brand USA Webinar – 63
Suncoast Training – 42
Magic Blue Training – 93
Escape Travel Training – 10
Brand USA E-learning Platform - 34
Total so far 242 agents trained
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Newsletter
Paradise Coast in Real Time – sent to 5,540 travel agents from our data base (December 17th)
PUBLIC RELATIONS
Media Meetings – emails & calls
Name Publication/Media Market Objective & Other Notes
Rodrigo Vieira Panrotas BR Share the latest news from Paradise
Coast and Paradise Pledge program
Camila Luchesi Brasilturis BR
E-mail exchanges regarding the current
situation and the reopening of business
phases in Paradise Coast
Results
• You Must Go| https://youmustgo.com.br/um-roteiro-por-paradise-coast-na-florida/
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• Brasilturis| https://brasilturis.com.br/florida-faca-uma-viagem-literaria-nas-ferias-
confira-os-titulos/
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• Turismo, Negócios e Cultura| https://turismoemfoco.com.br/v1/2020/12/26/viaje-
para-a-florida-por-meio-de-livros-ambientados-por-la/
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Description
Media Subject Date Copies/
Pageviews/Impressions
YouMustGo A travel itinerary in Paradise Coast 12-17 50,000
Brasilturis Travel to Florida on this holidays
with books 12-29 160,000
Turismo,
Negócios e
Cultura
Travel to Florida on this holidays
with books 12-26 3,000
Next Steps Trade & PR
• Book Training with Travel agencies and Tour Operators.
• Follow up plan. Continues reviewing all tour operators/ travel agencies that we have trained, talk
about next steps. Stimulate them on making new packages to stimulate sales for this year.
• Promote the reopening of travel and tourism related business
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Monthly Report
December 2020
Prepared by:
AVIAREPS- Mexico
Trade
Leisure Sales Calls / Meetings
Name Market Company Objective and
Outcome Follow Up
Ana Carolina Berzunza
ana.c.berzunzagloria@aexp.com MX American
Express TLS
Mail and call in order
to invite to the PC
Webinar last Dec 16th
Email to
follow up
Noemi Mayen
n.mayen@viajeseci.com.mx MX Viajes El Corte
Inglés
Mail and call in order
to invite to the PC
Webinar last Dec 16th
Email to
follow up
Barbara Karim
barbara.m.karim@vintermex.com MX Viajes
Intermex
Mail and call in order
to invite to the PC
Webinar last Dec 16th
Email to
follow up
Elizabeth Lara
elara@ph.com.mx MX Viajes Palacio Mail and call in order
to invite to the PC
Webinar last Dec 16th
Email follow
up to
schedule a
meeting.
Tony Cantu
tony.cantu@villatours.com.mx MX Villatours
Mail and call in order
to invite to the PC
Webinar Presentation
last Dec 16th.
Email to
follow up
Nancy Mendoza
nmendoza@felgueres.com MX Felgueres
Travel Group
Mail and call in order
to invite to the PC
Webinar Presentation
last Dec 16th.
Spoke with
Nancy and
they are
interested in
to have one
more
training for
their agents
besides of
the one on
Dec 16th.
Willy follow
up
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Ana Paula Rosete
arosete@texmar.com MX Turismo
Exmar
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email follow
up to
schedule a
virtual
meeting.
Francisco Padilla
fpadilla@ferraraviajes.com MX Ferrara Viajes Mail and call in order
to invite to the PC
Webinar last Dec 16th
Email to
follow up
Patricio Ramirez
pramirez@mayoristalegrand.com MX Viajes
Legrand
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up in
order to
schedule a
virtual
meeting.
Jesus Manuel Garcia
manuel@mexjal.com.mx MX Mexjal
Operadora
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Silvia Gonzalez
silviagp@capistrano.mx MX Capistrano Mail and call in order
to invite to the PC
Webinar last Dec 16th
Email to
follow up
Nathan Adler
nathan@interpalmas.com MX Interpalmas
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Isabel Flores
isabel.flores@nuba.com MX GRUPO NUBA
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Mayela Gonzalez
mayela@perezmaldonado.com MX Perez
Maldonado
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Maite Sahagun
maite@traveldesign.com.mx MX Travel Design
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Felipe Escartin
montesca@viajesexcelsior.com.mx MX Viajes
Excelsior
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
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Susana Aguilar
saguilar@viajespanorama.com MX Viajes
Panorama
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
The
presentation
schedule is
complicated
since it is
very early.
Follow up to
Schedule
new date.
Alfredo Torres
atorres@creatuviaje.com MX Creatur
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
and
schedule a
meeting.
Daniel Gomez
dgomez@mundomex.com.mx MX
Mundomex
Corporate
Travel and
Luxury
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Mauricio Bustamante
mauricio.bustamante@travimp.com MX Travel
Impressions
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
and
schedule a
meeting.
Gloria Cantu
gcantu@operadoravica.com MX VICA
Operadora
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
and
schedule a
meeting.
Elizabeth Cruz
ecruz@govesta.com MX Vesta
Continental
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Gregorio Varela
gvarela@travelieer.com MX Travelieer
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Gerardo Gomez
gerardo.gomez@marplay.com MX Marplay
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Oscar Isgleas
oisgleas@juliatours.com.mx MX Juliatours
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
and
schedule a
meeting.
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Helena Zonana
helenazonana@romfel.com MX Romfel
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Elsa Castro
elsa@ddmexico.com MX Dream
Destinations
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Miguel Galicia
m.galicia@travelshop.com.mx MX Operadora
Travel Shop
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Erwin Romero
erwinr@babylontours.com.mx MX BABYLON
Tours
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
and
schedule a
virtual
meeting.
Jaime Rogel
jaimer@navitur.com.mx MX NAVITUR
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
and
schedule a
virtual
meeting.
Rosalia Garcia
rosalia.garcia@bcdtravel.com.mx MX BCD Travel
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Sade Romo
s.romo@mundojoven.com MX Mundo Joven
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
and
schedule a
virtual
meeting.
Joel Cova
joel.cova@volaris.com MX Volaris
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Jose Albor
jalbor@consolid.com.mx MX Consolid
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Monica Cardenas
monica.cardenas@contravel.com.mx MX Consotravel
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
11.A.1
Packet Pg. 328 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
42
Jose Trawitz
pepus@petra.com.mx MX PETRA
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Berenice Lozano
berenicelozano@lacasadelviaje.com MX La Casa del
Viaje
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Nadia Negrete
nadia@infinitydreams.com.mx MX Infinity
Dreams
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Rafael Micha
rm@michatravel.com MX Micha Travel
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Lourdes Roldan lourdes-
viallo@felgueres.com MX Felgueres
Viallo
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Montserrat Nuñez
montserrat.nunez@flightcentre.com.mx MX Flightcentre
An invitation was sent
for the Paradise Coast
presentation last
December 16
Email to
follow up
Alfredo Lorenzo
alorenzo@bestday.com MX Bestday
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Daniel Bulacio
Daniel.Bulacio@travelport.com MX TRAVELPORT
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Veronica Barron
veronica.barron@pricetravel.com MX Price Travel
Call and invitation was
sent for the Paradise
Coast presentation
last December 16
Email to
follow up
Total of Sales Calls during December 22
11.A.1
Packet Pg. 329 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
43
December 16th, 2020 - Webinar presentation for Paradise Coast presented by Claudia Cianfero
for Latin American agents and trade media from the markets of Mexico, Colombia, Argentina and
Chile.
Mexico´s participation was the 29% with 26 industry guests from the total of 91 attendees.
ATTENDANCE - WEBINAR DEC 16TH
NAME REGION Company MAIL
1 Gerardo Gomez Yillen GDL Marplay gerardo.gomez@marplay.com
2 Rebeca Vargas MTY Consotravel rebecadelamora@yahoo.com
3 Erika Mendez MTY Travelinn kikalemeca@gmail.com
4 Sergio Sandoval MTY Travel Impressions sergio.sandoval@travimp.com
5 Monica Vega MEX La Casa del Viaje monicavega@lacasadelviaje.com
6 Daniel Morales MEX The Happening daniel.morales@thehappening.com
7 Alicia Flores Mendez MEX Turismo Exmar aflores@texmar.com
8 Lupita Lepe GDL Visatur lupita.lepe@visatur.com
9 Carmen Gonzalez MEX FCM Flightcentre carmen.gonzalez@fcmtravel.mx
10 Klaus Koru MTY Consotravel klauskoru@gmail.com
11 Giselle Martinez MEX Consolid gmartinez@consolid.com.mx
12 Adriana Muñozcano MEX AVIAREPS amunozcano@aviareps.com
13 Sade Romo MEX Mundo Joven s.romo@mundojoven.com
14 Oscar Isgleas MEX Julia Tours oisgleas@juliatours.com.mx
15 Yamile Lozano MEX Rumbos yamile.lozano@rumbosagenciadeviajes.com
16 Gerardo Mendoza MEX AVIAREPS gmendoza@aviaresp.com
17 Rosy Zepeda MEX AVIAREPS rzepeda@aviareps.com
18 Jorge Vallejo GDL Travel Shop j.vallejo@travelshop.com.mx
19 Andres Valenzuela GDL Julia Tours avalenzuela@juliatours.com.mx
20 Alberto Rodriguez MEX Consolid amarquez@consolid.com.mx
21 Yolanda Ocampo MEX Navitur ventas1@gruponavitur.com.mx
22 Biviana Franco MEX Travelinn bivianafrancoit@gmail.com
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Packet Pg. 330 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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Media
23 Laura Ileana Ibarra MEX Turistampa laura@turistampa.com
24 Daniel Guerrero GDL Vidal Turismo editorial@vidalturismo.com
Total of agents reached and trained 24
Invitations - Personalized invitations were sent to main Tour Operators and High End travel
agencies in Mexico.
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Packet Pg. 331 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
45
PR Actions
Media Sales Calls / Meetings
Name Publication/Media Market Objective and Outcome Follow Up
Bibiana Saucedo
bibianainvertour@prodigy.net.mx Invertour MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Adolfo Vega Villa
adolfo.invertour@gmail.com Invertour MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Laura Barrios
lbarrios@invertour.com.mx Invertour MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Victoria Zárate
vzarate@invertour.com.mx Invertour MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Ariane Díaz
redaccionmexico@ladevi.com
La agencia de
Viajes MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Fabiola
editorial@distribuciondinamica.com ABZ Turístico MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Cynthia Leppaniemi
editor.lam@latammeetings.com
Latin American
Meetings (MICE) MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Jesús Alonso
direccion.general@formulaturistica.com Travel Report MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
11.A.1
Packet Pg. 332 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
46
Luis Rubén Cuevas
luis.cuevas@traveltimes.com.mx Travel Times MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Edgar Ibarra
eis@turistampa.com Turistampa MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Ariadna Ramo
ariadna@turistampa.com Turistampa MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Daniel Olivares Villagómez
dovuno@gmail.com Turistampa MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Juan Pablo Hernández Belío
juan.hernandez@ssmedia.com US Traveler MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Armando Lopez
armando.lopez@ssmedia.mx US Traveler MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Guillermina Sánchez
mexico@reportur.com
Pasillo Turístico /
Reportur MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Araceli Valdivia
editorialbeel@gmail.com
Béel el color de
turismo MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Daniel Guerrero
daniel@grupova.com.mx Vidal Turismo MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
11.A.1
Packet Pg. 333 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
47
Luis Aguirre
luis@turitips.com Turitips.com MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Milton Gonzalez
milton@publitur.com Publitur MX
Sent a Press Release and
an invitation for the PC
web presentation given
on Dec 16th.
Email to
follow up
and
schedule a
meeting.
Total of Media Meetings 13
Personalized invitations were sent to 19 media contacts in Mexico.
11.A.1
Packet Pg. 334 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
48
The Press Release was distributed through all the AVIAREPS Mexico data base including trade
and consumer media and more than 1,200 travel agents and industry contacts:
11.A.1
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49
11.A.1
Packet Pg. 336 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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MEDIA RESULTS
Media Meetings
Name Publication/Media Market Objective & Meeting Notes Follow Up
Bibiana Saucedo Invertour MX
Call to introduce myself and let her know
that I will be in charge of represent
Paradise Coast.
Follow up
to
schedule a
meeting.
Jesus Romero ABZ Turístico MX
Call to introduce myself and let him know
that I will be in charge of represent
Paradise Coast.
Follow up
to
schedule a
meeting.
Edgar Ibarra Turistampa MX
Call to introduce myself and let him know
that I will be in charge of represent
Paradise Coast.
Follow up
to
schedule a
meeting.
Daniel Guerrero Vidal Turísmo MX
Call to introduce myself and let him know
that I will be in charge of represent
Paradise Coast.
Follow up
to
schedule a
meeting.
Total of Media Pitches 4
Monitoring & Clipping
Paradise Coast appoints AVIAREPS as its official representative in Brazil, Argentina, Chile,
Mexico & Colombia
Media Name Editorial Staff
Publication pasilloturistico.com
Date 12/08/2020
Total Exposure 26,915
Media Value $ 1,980 USD
Coverage Description Commercial relationship of Paradise Coast and AVIAREPS
https://pasilloturistico.com/designa-paradise-coast-a-aviareps-su-agencia-de-
representaciones/
11.A.1
Packet Pg. 337 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
51
11.A.1
Packet Pg. 338 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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11.A.1
Packet Pg. 339 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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Media Name Editorial Staff
Publication Inversionturistica.com
Date 12/08/2020
Total Exposure 7,060
Media Value $890 USD
Coverage Description Commercial relationship of Paradise Coast and AVIAREPS
https://inversion-turistica.com/2020/12/08/paradise-coast-nombra-a-aviareps-como-su-
representante-oficial-en-mexico/
11.A.1
Packet Pg. 340 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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Media Name Dimensión Turística
Publication dimensionturistica.com
Date 12/08/2020
Total Exposure 7,100
Media Value $899 USD
Coverage Description Commercial relationship of Paradise Coast and AVIAREPS
https://dimensionturistica.com/es/paradise-coast-nombra-a-aviareps-como-su-representante-
oficial-en-mexico-brasil-argentina-chile-y-colombia/
11.A.1
Packet Pg. 341 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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11.A.1
Packet Pg. 342 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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Media Name Shock Visual
Publication style.shockvisual.net/
Date 12/08/2020
Total Exposure 26,226
Media Value $1,850 USD
Coverage Description Commercial relationship of Paradise Coast and AVIAREPS
https://style.shockvisual.net/paradise-coast-nombra-a-aviareps-como-su-representante-oficial-
en-mexico-brasil-argentina-chile-colombia/
11.A.1
Packet Pg. 343 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
57
SOCIAL MEDIA
Creation of the Spanish official Facebook page for Paradise Coast. AVIAREPS translated all the
included information and worked in the content preparation for its launching.
11.A.1
Packet Pg. 344 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
58
Facebook Paradise Coast
Facebook address is https://www.facebook.com/TheParadiseCoastEspanol/
The page has a total of 112 followers and a reach of 117 people up to January 6th. 2021.
A total of 9 posts were translated to be published during the month of December 2020.
11.A.1
Packet Pg. 345 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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Prospect work for January
• Make appointments for webinar sessions in order to introduce Paradise Coast as New Top
Destination in market and create an interest among agents, talking about all of its virtues
for high end and regular potential visitors, its connectivity, services and infrastructure like
hotels, resorts, expose to them the attractions offer like gastronomy, museums, parks,
beaches, nightlife, nature reserves, all the different outdoors activities, also the wellness
offer and plenty of activities for families.
The importance in to reach and train agents from Mexico City (MEX), Monterrey (MTY) and
Guadalajara (GDL) is because geographically Mexico is divided in three market regions, every
region handles its own territory reaching to more potential visitors.
1.-Mexico City and surrounding Areas
2.-Guadalajara and Bajio Region
3.-Monterrey and North Region
Region Date Agency Agency Profile KPIs (Aprox)
MEX Jan 20 - TC Viajes Palacio TO - Leisure High end 60
MEX Jan 20 - TC Viajes Intermex Leisure - High end 20
MTY Jan 21 - TC Villatours Leisure - High end - Virtuoso 60
MTY Jan 21 - TC Ferrara Viajes Leisure - High end - Virtuoso 20
GDL Jan 22 - TC Marplay Leisure - TMC 20
GDL Jan 22 - TC Viajes Panorama Leisure - High end 20
WEBINAR SESSIONS PARADISE COAST (90 DAYS PLAN)
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• 20 Sales calls to follow up on Paradise Coast introduction and presentation.
• Continue promoting the FB page to get more followers.
• Start planning IPT will contact bloggers and Influencers in order to promote PC focus
principally in Family and wellness.
• Media Kit promoting: Wellness experiences in Paradise and Outdoors and Nature with
family.
11.A.1
Packet Pg. 347 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
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11.A.1
Packet Pg. 348 Attachment: Staff Reports Dec 20 Activities (14776 : Tourism Staff Reports)
01/25/2021
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 13.A
Item Summary: Next Meeting Date - February 22, 2021
Meeting Date: 01/25/2021
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/13/2021 9:47 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/13/2021 9:47 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/13/2021 10:40 AM
Tourist Development Council Jack Wert Meeting Pending 01/25/2021 9:00 AM
13.A
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