AHAC Agenda 11/02/2020Collier County
Affordable Housing Advisory Committee (AHAC)
AGENDA
November 2, 2020 8:30 A.M.
REMOTE HYBRID MEETING
***In Person and VIA ZOOM**
A QUORUM OF MEMBERS MUST BE PHYSICALLY PRESENTS TO CONDUCT BUSINESS
3303Tamiami Trail East (Human Resources- Building B)
Human Resources Training Room
AHAC COMMITTEE MEMBERS
Steve Hruby, AHAC Chairman Commissioner Penny Taylor- AHAC Member
John Cowan, AHAC Member Mary Waller, AHAC Member
Litha Berger, AHAC Member Jennifer Mitchell, AHAC Member
Denise Murphy, AHAC Member Justin Emens, AHAC Member
John Harney, AHAC Member Gary Hains, AHAC Member
Elizabeth Jones, AHAC Member
COLLIER COUNTY STAFF
Kristi Sonntag, Director, Community and Human Services
Cormac Giblin, Housing, Grant Development, and Operations Manager
Susan Golden, Sr. Housing and Grants Coordinator, CHS
Hilary Halford, Sr. Housing and Grants Coordinator, CHS
Barbetta Hutchinson, Operations Coordinator, CHS
Tami Bailey, Fed/State Grants Manager
NOTICE: ALL PERSONS WISHING TO SPEAK ON ANY AGENDA ITEM MUST REGISTER PRIOR TO SPEAKING.
ALL REGISTERED SPEAKERS WILL RECEIVE UP TO THREE (3) MINUTES UNLESS THE TIME IS ADJUSTED BY
THE CHAIRMAN. DURING COMMITTEE DISCUSSION, COMMITTEE MEMBERS MAY ASK DIRECT QUESTIONS
TO INDIVIDUALS. PLEASE WAIT TO BE RECOGNIZED BY THE CHAIRMAN AND STATE YOUR NAME AND
AFFILIATION FOR THE RECORD BEFORE COMMENTING.
IF YOU ARE A PERSON WITH A DISABILITY WHO NEEDS ACCOMMODATION IN ORDER TO PARTICIPATE IN
THIS MEETING, YOU ARE ENTITLED, AT NO COST TO YOU, THE PROVISION OF CERTAIN ASSISTANCE.
PLEASE CONTACT THE COLLIER COUNTY FACILITIES MANAGEMENT DEPARTMENT. ASSISTED LISTENING
DEVICES FOR THE HEARING IMPAIRED ARE AVAILABLE IN THE COUNTY COMMISSIONER’S OFFICE.
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Packet Pg. 9 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory Committee - November 2, 2020)
1. CALL TO ORDER & PLEDGE OF ALLEGIANCE
2. ROLL CALL OF COMMITTEE MEMBERS AND STAFF
3. APPROVAL OF AGENDA AND MINUTES
a. Approval of today’s agenda
b. Approval of Oct 5, 2020 AHAC meeting minutes
4. INFORMATIONAL ITEMS
a. Welcome new members
b. Collier CARES Dashboard update: www.CollierFLCares.com
c. City of Naples CRA update
5. PUBLIC COMMENT
a. Persons wishing to speak must register prior to speaking. All registered speakers will
receive up to three (3) minutes unless the time is adjusted by the Chairman.
6. DISCUSSION ITEMS AND PRESENTATION
a. Quest Communications Quarterly Update Presentation on Marketing and Education Efforts
7. STAFF AND COMMITTEE GENERAL COMMUNICATIONS
a. Housing Trust Fund Subcommittee Update, Mary Waller
b. Project Updates:
1. Bembridge PUD
2. Golden Gate Golf Course ITN
c. BCC Actions/ Schedule
a. Hammock Park MPUD- Approved 48 ESP Rental Units (27 @ 100%AMI)
b. Rural Land Stewardship Area Amendments- BCC Nov 10
8. ADJOURN
NEXT AHAC MEETING DATE: December 7, 2020, 8:30A.M.
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Packet Pg. 10 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory Committee - November 2, 2020)
MINUTES OF THE COLLIER COUNTY
AFFORDABLE HOUSING ADVISORY COMMITTEE
October 5, 2020
8:30 A.M.
Naples, Florida
LET IT BE REMEMBERED that the Collier County Affordable Housing Advisory Committee met on this
date at 8:30 A.M. in a HYBRID WORKING SESSION in the Human Resources Conference Room in Naples,
Florida, with the following Members present:
Present: Mary Waller
Commissioner Penny Taylor
ZOOM: Denise Murphy
Jennifer Mitchell
Justin Emens
Litha Berger
Christina Apostolidis
Excused: Steve Hruby
Sheryl Soukup
Unexcused: John Cowan
Gary Hain
ALSO PRESENT: Cormac Giblin, Manager, Housing & Grant Development – CHS
Kristi Sonntag, Director CHS
Susan Golden, Sr. Grants Coordinator – CHS (Via ZOOM)
Hilary Halford, Sr. Grants Coordinator – CHS
Barbetta Hutchinson, Operations Coordinator - CHS
OTHERS PRESENT: Katina Lin, Clerk’s Office; Mike Bosi, Johnson Engineering
1. CALL TO ORDER
Mary Waller called the meeting to order at 8:35 a.m. She read the procedures to be followed.
Commissioner Taylor led in the pledge to the flag.
2. ROLL CALL – COMMITTEE MEMBERS AND STAFF
There were 7 active members present when the meeting started, either in person or through ZOOM,
therefore a quorum was established.
3. APPROVAL OF AGENDA AND MINUTE
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Packet Pg. 11 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory Committee - November 2, 2020)
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a. A motion was made to approve the agenda by Commissioner Taylor and seconded by Denise
Murphy. The motion passed by a vote of 7-0.
b. A motion was made by Commissioner Taylor to approve the minutes from the meeting on
September 14 and was seconded by Denise Murphy. The motion was passed with a vote of
7-0.
4. INFORMATIONAL ITEMS
a. AHAC Ordinance changes for BCC approval. Cormac reviewed the changes to the ordinance –
one seat will now be held by Commissioner Penny Taylor. We would like to welcome her to our
group. The triennial report has been changed from three years to an annual report.
b. Collier Cares Update – Cormac reviewed the allocations from the CARES money. The money was
divided into different pots for non-profits, childcare, individual, business and foodbanks. Our
staff is working from 7 a.m. through 7 p.m. Monday through Friday and 8am-12pm on
Saturdays. All funds must be expended by December 30, 2020. Jennifer Mitchell asked how
many applications we have received. Cormac stated that we have received 3,000 individual
applications and the BCC has directed reopening for an additional two weeks. Denise Murphy
asked if the applicants had assistance available. Cormac said that our staff was working
together with the applicants to make sure the applications were fully completed. Mary Waller
asked how we are handling business applications. Kristi Sonntag said we have hired additional
staff to support the business applications and they have been relocated to NCRP for their
operation. Commissioner Taylor asked about the turn-around. Kristi said it takes about 15
hours of staff time to process an application from the date of applying to a cash payment can be
made, but this is for a perfect application – one that has everything that is required and asked
for – and attached to the application.
6. DISCUSSION ITEMS
a. Applications for membership on the AHAC were reviewed and discussed. Mary Waller and
John Cowan have reapplied for their seats. Litha Berger motioned that Mary Waller be
reappointed to her seat, Justin Emens seconded and the group voted 7-0 to accept. Litha
Berger also motioned that John Cowan be reappointed to his seat and Denise Murphy
seconded. The vote was 7-0 in favor. The other applications were reviewed and discussion
was made. Commissioner Taylor motioned that John Harney be appointed to the seat
representing low income individuals and Jen Mitchell seconded. The group voted 7-0 to
accept the motion. Litha Berger motioned to appoint Elizabeth Jones to the committee,
Denise Murphy seconded and the group voted 7-0 to accept.
b. Mike Bosi from Johnson Engineering gave a presentation on the Housing Plan
Implementation. On October 9, 2018, the Board directed The Community Housing Plan -
Phase 3. The initiatives were:
1. To provide regulatory relief for housing that is affordable.
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Packet Pg. 12 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory Committee - November 2, 2020)
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2. Develop a streamlined process for commercial to residential conversions.
3. Develop guidelines to incentivize mixed-income residential housing in the future
and redeveloped Activity Centers.
4. Develop a process to identify and allow for increased density in Strategic
Opportunity Sites.
5. Provide an increase in density along transit corridors.
Mike discussed each initiative and the methods of obtaining the goals. Cost savings, increased
density, committing a percentage of total units to low or very low income, increased transit
stops and rezoning were some of the discussion points. Mike told the group that the Plan will
be going to the BCC at the beginning of 2021.
c. Quest Update – Catherine Segar from Quest worked with Johnson Engineering to do a
handout for affordable housing. They have been active in the media outreach including
internet posts, e-mails to all the categories available for the CARES funding. They developed
the CARES webpage explaining all of the application categories and what is needed for each
one. They also developed “Cover Up Collier” explaining to the public how to be safe during
COVID.
7. STAFF AND GENERAL COMMUNICATIONS
a. Housing Trust Fund Subcommittee Update – The Trust Fund has met and put together a list of
possible donors. A meeting has been set-up at the end of October with the Community
Foundation to talk about getting outside donors.
b. Project Updates:
Bembridge PUD is proceeding to rezone hearing.
Golden Gate Golf Course – There will be a partnership with Mooring Park and others to build
350 housing units for seniors and essential personnel. This will be going to the BCC later this
year.
c. BCC Schedule
Rural Lands Stewardship – Public Hearings are scheduled through the end of 2020.
d. Future AHAC Meeting dates/times – The group had discussion regarding the meeting days and
times. They decided to leave the meetings as they are currently – the first Monday of the
month at 8:30 a.m. Commissioner Taylor said she would be at the meetings by 8:45 a.m.
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Packet Pg. 13 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory Committee - November 2, 2020)
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8. ADJOURN
a. There being no further business for the good of the County, Litha Berge motioned to adjourn the
meeting; Denise Murphy seconded, and the group agreed with a vote of 7-0. The meeting adjourned
at 10:10 a.m.
NEXT MEETING: THE NEXT MEETING WILL BE HELD NOVEMBER 2, 2020 AT 8:30 A.M.
Location: Training Room located in Building B, 3303 Tamiami Trail East, Naples, Florida
COLLIER COUNTY AFFORDABLE HOUSING ADVISORY
COMMITTEE
_________________________________
Stephen Hruby, Chairman
The foregoing Minutes were approved by Committee Chair on ______________________, 2020, “as
submitted” [__] OR “as amended” [__].
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Packet Pg. 14 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory Committee - November 2, 2020)
October 29, 2020
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Packet Pg. 15 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing Advisory
Third Quarter 2020
Report
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Packet Pg. 16 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Overview
•CollierCARES Rounds 1 and 2
o Breakout of campaign elements
for each program
o Webpages
•Regulatory Relief Initiatives to
Improve Housing Choices
o Supported with e-blast, document
design
•Continuing Services
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Packet Pg. 17 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierCARES
•Website Tab
•Press Releases
•Social Media
•Public Service
Announcements
•Flyers
•Phone campaign
•E-blast
•iHeart Radio
•Digital outreach
•Translation
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Packet Pg. 18 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierCARES
Nonprofits, community health providers, public safety providers
Round 1
o Flyer, social media, news release
o Compiled database used for
e-blast and phone campaign
Round 2
o E-blast
o Social media
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Packet Pg. 19 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Licensed childcare providers
•Public service announcement
•Social media
•Round 1 only
CollierCARES
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Packet Pg. 20 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Round 1
•Press release
•Social media
•iHeart radio and streaming audio
•Connected TV and Over-the-top
•Public service announcement
•Flyer
•E-blast
Round 2
•Social media
•News release combined with
small business program
CollierCARES
Household Short-Term Assistance
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Packet Pg. 21 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Household Short-Term Assistance
Connected TV Social media (round 2)
CollierCARES
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Packet Pg. 22 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Round 1
•Social Media
•iHeart Radio
•Flyer
Round 2
•Press release combined with
household assistance
•Social media
CollierCARES
Small business grants for relaunch and rehire efforts
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Packet Pg. 23 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Small business grants for relaunch and rehire efforts
Round 1 Flyer Round 2 Social Media
CollierCARES
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Packet Pg. 24 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Call 311
•Flyer
•Social media
•Creole and Spanish
CollierCARES
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Packet Pg. 25 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Safety Education and Awareness
•Personal Protection Equipment (PPE) Flyer
•Department of Health –“Cover Up, Collier”
Public Service Announcement
•Resources page added to CollierFLCARES tab
CollierCARES
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Packet Pg. 26 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierCARES
PPE flyer was
distributed inside
PPE kits provided
through the
CollierCARES
programs to
businesses who
requested them.
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Packet Pg. 27 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierFLCARES Webpages
Round 1 Pages
•About
•Applications
•Frequently Asked Questions
•Transparency
dashboards
CollierCARES
Round 2
•COVID-19 Resources page
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Packet Pg. 28 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierFLCARES Webpages
CollierCARES
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Packet Pg. 29 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierFLCARES Webpages
CollierCARES
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Packet Pg. 30 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierFLCARES Webpages
CollierCARES
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Packet Pg. 31 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
CollierFLCARES Webpages
CollierCARES
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Packet Pg. 32 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Improving housing options in Collier County
•Document design
•E-blast contained the detailed
handout and a link to the
comment form
as well as other
county contact
information
Regulatory Relief Initiatives
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Packet Pg. 33 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Improving housing options in Collier County
E-blast:
Leading the Way to
More Housing Choices
Regulatory Relief Initiatives
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Packet Pg. 34 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Website Metrics
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Packet Pg. 35 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
Continuing Services
•Website updates
•Dashboard updates
•20-Year Anniversary Book
•Quarterly Reports
•E-blasts
•As needed as described in scope of services
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Packet Pg. 36 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing
THANK YOU
Sara Shepherd
Senior Communications Manager
c: 352-207-2388
Sara.Shepherd@QCAusa.com
Quest Corporation of America, Inc.
AMERICA'S CHOICE FOR MARKETING AND
COMMUNICATIONS
DBE/MBE/SBE/WBE CERTIFIED
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Packet Pg. 37 Attachment: AHAC Meeting Agenda - November 2, 2020 (14305 : Affordable Housing