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TDC Agenda 11/23/2020COLLIER COUNTY Tourist Development Council AGENDA November 23, 2020 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 2020 Collier County Tourist Development Council Page 2 Printed 11/17/2020 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. October 26, 2020 TDC Meeting Minutes 5. Presentations A. Paradise Coast Sports Complex Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities 1. Recommendation to approve one (1) Collier County Tourist Development Council Grant Application for Beach Park Facilities for Design and Permitting of a Barefoot Beach Ranger Station for Fiscal Year 2021 in the amount of $60,000 and to make the finding that the project expenditures promote tourism. C. Tourism Division 7. New Business A. Recommendation to approve one (1) Collier County Tourist Development Council Grant Application for Vanderbilt Beach Parking Garage repairs for Fiscal Year 2021 in the total amount of $1,047,059 and to make the finding that the project expenditures promote tourism. B. Recommendation to authorize expenditure of Tourist Development Tax funds for the Clam Pass Maintenance Excavation project in the amount of $123,149.40 for construction and associated engineering, surveying, monitoring, and permitting, authorize the necessary budget amendments, and make a finding that this item promotes tourism. November 2020 Collier County Tourist Development Council Page 3 Printed 11/17/2020 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Report 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - January 25, 2021 14. Adjournment 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: October 26, 2020 TDC Meeting Minutes Meeting Date: 11/23/2020 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/16/2020 3:36 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/16/2020 3:36 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/16/2020 3:36 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 11/16/2020 3:41 PM Tourism Jack Wert Director Completed 11/16/2020 4:07 PM Corporate Business Operations Sean Callahan Executive Director Completed 11/17/2020 11:20 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:30 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 4.B.1 Packet Pg. 4 October 26, 2020 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 26, 2020 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Susan Becker Kathleen Brock Ed (Ski) Olesky Amanda Cox Michael McCabe Nancy Kerns (Vacancy) ALSO PRESENT: Jack Wert, Tourism Director Paul Beirnes, Deputy Director of Tourism Andy Miller, Principal Project Manager – Coastal Zone Management Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator 4.B.1.a Packet Pg. 5 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) October 26, 2020 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. The meeting was held via Zoom and attendance in the Board room. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Olesky moved to approve the Agenda. Second by Ms. Becker. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting September 28, 2020 Ms. Becker moved to approve the minutes of the September 28, 2020 meeting subject to the following changes:  Item 4A Motion - From “Second by” to “Second by Ms. Becker.”  Page3, last line – from “$75…” to $75,000…”  Page 4 – bullet point 4 from “…Kappa.” to “CAPA.” Second by Ms. Kerns. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) A. Destination Next Presentation Paul Ouimet, Next Factor, Inc. presented the PowerPoint “Multi -User Diagnostic Assessment: Collier County, FL October 26, 2020” noting a SWOT (Strength, Weaknesses, Opportunities and Threats) assessment was completed for the County. He provided an overview of the report which includes recommendations on a Strategic Recovery Planning for the County. During Council discussion, the following was noted:  That the funding support concern is due to the County only having one source of funding for marketing (tourist tax revenue).  Modernization can be a concern for areas trying to maintain a small town character. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None 4.B.1.a Packet Pg. 6 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) October 26, 2020 3 C. Tourism Division None 7. New Business A. Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2021/2022. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects and make a finding that this item promotes tourism. Mr. Miller presented the above referenced Executive Summary noting that Coastal Zone Management seeks funding from FDEP to augment the tourist tax revenue utilized for beach projects. A Resolution from the County is required when the funds are requested from FDEP. Mr. Hill moved to recommend the Board of County Commissioners approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2021/2022. This action maintains the County's eligibility for State Cost Share Funding for future renourishment project and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. B. To provide an update to the Coastal Advisory Committee and Tourist Development Council that the County will require a work order with Taylor Engineering, Inc., to provide professional surveying services for Naples Beach Renourishment from just south of Doctors Pass to Florida Department of Environmental Protection (FDEP) reference monument R-60 under Contract No. 18-7432-CZ for time and material not to exceed $70,844 and make a finding that this item promotes tourism. Mr. Miller presented the above referenced Executive Summary noting the work has historically been the responsibility of the contractor however the County is assuming the work to allow for better control of the project. It will allow a faster turnaround of information and a higher quality project. Taylor Engineering, Inc. was the design engineer for the project which is an added benefit to assigning the survey responsibility to their firm. Ms. Becker moved to recommend the Board of County Commissioners approve a Work Order with Taylor Engineering, Inc., to provide professional surveying services for Naples Beach Renourishment from just south of Doctors Pass to Florida Department of Environmental Protection (FDEP) reference monument R-60 under Contract No. 18-7432-CZ for time and material not to exceed $70,844.00 and finds the item promotes tourism. Second by Mr. McCabe. Carried unanimously 8 – 0. C. Recommendation to approve a proposal from Humiston & Moore Engineers for State required Annual Monitoring of Collier County Beaches and Inlets for 2021 under Contract No. 18-7432- CZ, and make a recommendation to authorize the expenditure of tourist development tax funds for a not to exceed amount of $167,223 and make a finding that this expenditure promotes tourism. Mr. Miller presented the above referenced Executive Summary noting that the surveys are completed on an annual basis and will be utilized to determine the renourishment project to be undertaken in 2021. 4.B.1.a Packet Pg. 7 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) October 26, 2020 4 Mr. Hill moved to recommend the Board of County Commissioners approve a proposal from Humiston & Moore Engineers for State required Annual Monitoring of Collier County Beaches and Inlets for 2021 under Contract No. 18-7432-CZ, and make a recommendation to authorize the expenditure of tourist development tax funds for a not to exceed amount of $167,223 and finds the item promotes tourism. Second by Ms. Cox. Motion carried unanimously 8 – 0. D. Recommendation to approve an expenditure of Tourist Development Tax funds for a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $38,733.10 under Contract 18-7432-CZ to support Phase III of the Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study performed by the United States Army Corps of Engineers, approve all Budget Amendments and make a finding that this item promotes tourism (Project #80366). Mr. Miller presented the above referenced Executive Summary noting that the expenditure is for the County’s consultant continuing to provide technical support for the plan being developed by the US Army Corps of Engineers. During Council discussion Mr. McAlpin reported:  That certain members of the Coastal Advisory Committee did not support the expenditure as they expressed concerns that the City of Marco Island was not adequately addressed under the draft plan.  He notified them that the City was incorporated into the draft and non-structural measures are under consideration, given the difficulty in preventing storm surge waters from entering inland via the canal system prevalent in the City.  The focus at this point is on flood proofing buildings as opposed to building higher and wider beaches.  He offered to schedule a workshop with the City where representatives of the USACE and Staff would review the draft and is awaiting word on the timing. Mr. Hill moved to recommend the Board of County Commissioners approve an expenditure of Tourist Development Tax funds for a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $38,733.10 under Contract 18- 7432-CZ to support Phase III of the Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study performed by the United States Army Corps of Engineers, approve all Budget Amendments and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. E. Recommendation to approve the RFP award and approval of the Agreement for Request for Proposal (“RFP”) 20-7776, “Latin American Tourism Representation” to AVIAREPS; and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary noting:  That the RFP was disseminated in July with 7 firms bidding on the work.  The scope includes expanding the representation from Brazil to include 4 additional countries (Argentina, Columbia, Chile and Mexico).  The vendors were allowed to bid on a minimum of 1 country and up to 5 in total sought for representation.  A Selection Committee convened and determined AVIAREPS was the number one choice for the contract for all 5 countries.  AVIAREPS has an office in each of the countries sought for the representation. 4.B.1.a Packet Pg. 8 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) October 26, 2020 5 During Council discussion, the following was noted:  That the fee schedule was based on the number of hours for each country AVIAREPS anticipates will be required to fulfill the contract.  The County does realize a benefit from one vendor providing representation to all the markets outlined in the request.  The personnel clause is being adjusted given that it is currently unreasonable to assume the same Staff will be fulfilling the contract over a 5 year period. However, the County does have adequate oversight to ensure their interests are protected under the proposed agreement.  The amount of the contract is $200,000 annually however the expenditure will be based on the amount of work provided during the term which may vary from year to year. Ms. Becker moved to recommend the Board of County Commissioners approve the RFP award and approval of the Agreement for Request for Proposal (“RFP”) 20-7776, “Latin American Tourism Representation” to AVIAREPS and finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8 – 0. F. Recommendation to approve the award and Agreement for Request for Proposal (“RFP”) 20-7785, “Tourism Visitor Guide” to Miles Partnership LLLP; and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary noting:  That the RFP was disseminated in August with 4 firms responding to the request.  A Selection Committee convened and recommended the contract be awarded to Miles Partnership, LLLP.  This is a 3-year contract $120,000 annually ($95,000 for production and $25,000 for printing).  Historically, the production and printing have been completed by separate vendors, but Miles Partnership will be coordinating both processes which will streamline the activity.  The guide will be made available in both “print” and “digital” format. Ms. Brock moved to recommend the Board of County Commissioners approve the award and Agreement for Request for Proposal (“RFP”) 20-7785, “Tourism Visitor Guide” to Miles Partnership LLLP and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0. G. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming December 2020 Sports Tourism Event up to $6,375 and make a finding that this expenditure promote tourism. Mr. Wert presented the above referenced Executive Summary noting that the request is for “The Soccer Skills Showcase (Soccer Skills Unlimited)” scheduled for December 5-6, 2020 at North Collier Regional Park. It is a girls and boys college soccer showcase for ages 8 thru 19. Mr. Hill moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming December 2020 Sports Tourism Event up to $6,375 and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. 8. Old Business 4.B.1.a Packet Pg. 9 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) October 26, 2020 6 A. Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for the Fourth Quarter of Fiscal Year 2020. Mr. Wert presented the above referenced Executive Summary noting that an additional deposit of funds will be reported for the September FY20 period when the information becomes available in the near future. The report is required for the County to maintain its statutory compliance. During Council discussion, the following was noted:  There is approximately $12M of carry forward funds for FY21.  Staff recommends delaying a decision on use of any of the funds for promotions until February of 2021 when a review of the marketplace may be undertaken to determine any course of action which may need to be taken.  If the funds are not utilized during Fiscal Year, they are continually rolled over to the next year.  The County has already dedicated $500,000 of emergency funds to address the pandemic.  The losses in tax revenue in FY20 were not as severe as anticipated, mainly due to the response by the County to the pandemic. Commissioner Solis moved to accept the “Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for the Fourth Quarter of Fiscal Year 2020” as presented. Second by Mr. Hill. Carried unanimously 8 – 0. 9. Council Member Discussion Mr. Hill recognized that the leadership of the BCC for the mask mandate which promotes a safer environment for the residents, and visitors to the County. Ms. Cox noted that tourist tax collections are encouraging however, tourism is entering the time of year when “fly market” begins to take over and indications are that these traveler’s plans have been impacted by the pandemic. Ms. Brock recognized that staff and the community’s efforts instituting the Paradise Pledge. Mr. McCabe noted that business continues to improve, and the County should maintain its focus on providing high quality beaches for the tourists and residents. Ms. Becker visited the Collier County museums noting that it is important to continue to support the venues during these times. Christmas on 3rd St. will kick off on November 23rd and the 3rd St. Marketplace has been in session all summer and will be moving out to 3rd St. in November. Mr. Olesky noted that business is improving in Immokalee. Commissioner Solis recognized other BCC Members for their support of the mask Ordinance as data indicates as COVID cases recede, visitation increases and vice versa. Mr. Wert introduced Paul Beirnes as the new Deputy Director of Tourism. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services - Anne Wittine 4.B.1.a Packet Pg. 10 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) October 26, 2020 7 B. Paradise Advertising - Tom Merrick C. Lou Hammond Group - Carlyn Topkin D. Collier County Tourist Tax Collections - Jack Wert E. Miles Partners - Website Activity - Jack Wert F. Digital & Social Media - Paradise Advertising and Zebra Brazil - Jack Wert G. County Museums - Amanda Townsend 11.Tourism Staff Reports Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – November 23, 2020, 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 ***** There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:38 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on ________________________________________, as presented _____________ or as amended ______________. 4.B.1.a Packet Pg. 11 Attachment: TDC Minutes from October 26 (14244 : October 26, 2020 TDC Meeting Minutes) 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: Paradise Coast Sports Complex Presentation Meeting Date: 11/23/2020 Prepared by: Title: – Tourism Name: Yasmith Yidi 11/17/2020 1:12 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/17/2020 1:12 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/17/2020 1:23 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 11/17/2020 1:28 PM Tourism Jack Wert Director Completed 11/17/2020 1:30 PM Corporate Business Operations Sean Callahan Executive Director Completed 11/17/2020 2:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:31 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 5.A Packet Pg. 12 TDC REPORT 2020 Q4 & 2021 LOOK AHEAD 5.A.1 Packet Pg. 13 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) 4th Quarter Review The fourth quarter of 2020 officially opened Paradise Coast Sports Complex. The quarter was influenced by the COVID-19 pandemic, which had impact on traditional travel for youth sporting events. The leadership team worked to create opportunities to operate events and get sports, games, practices and trainings in the complex during this first quarter. Bringing many of the complex offerings on-line while still an active construction site, was challenging but brought opportunity. The operations team continually evaluated processes and managed changes to ensure a safe and enjoyable experience for the guests who visited the complex. Events and play at the park included: FBU Top Gun Combine with 844 participants, a HS Kicking Camp, a new self operated soccer tournament to the market and becoming the home for the Peace River Pop Warner Youth Football League. The Collier County teams home games were all played at PCSC and will also include the year end playoffs and championships. Weekdays filled the four fields with practices for football, county bases soccer clubs; both youth and adult, lacrosse teams and local schools. A total of 10 different organizations and over 70 teams. Safety of all visitors to the complex were paramount to protect the brands. COVID-19 guidances ruled operations which included communication with guests and working with partners during their events to enforce policies. The constant changes in regard to guidances are managed and communicated from the complex website: https://www.sportsforceparksnaples.com/news/covid19-update-florida .At Sports Force Parks our organization has high standards of cleanliness, which assists with illness prevention. 74 TEAMS 5284 LOCAL VISITORS 3834 PARTICIPANTS 7625 SPECTATORS 18192 TOTAL VISITORS 23746 TOTAL VISITS 5.A.1 Packet Pg. 14 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) List of Events Q4 2020 Weekend Tournaments and Events • FBU Top Gun • Kornblue Showcase Kickers Camp • Gulf Coast Pre-Season Kickoff Classic • Peace River Pop Warner Football League (5 Saturdays) Practices each week Monday thru Thursday • Azzuri Soccer Club • Naples Hurricanes Youth Football • Bolivia Soccer • Sweet Lax • Trainings and tryouts for new semi pro soccer teams • Florida Stingray’s Football Hotel Impact* 54 reservations / 78 room nights $8761 in hotel revenue *Does not include hotel numbers from FBU Top Gun events as was handled by promoter 5.A.1 Packet Pg. 15 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) 4th Quarter 2020/1st Quarter 2012 Overlap -Event Recap 5.A.1 Packet Pg. 16 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) Looking Ahead - 1st Quarter FY 2021 Paradise Coast Sports Complex will continue to host Pop Warner and a robust schedule of other sport practices during the week and open times on weekends. Tournaments and events are continually being added to the sports calendar. During Q1 we will host three soccer tournaments, with over 450 teams, the FBU National Championships, Football Kicking Camps, and will wrap up the year with the Youth Gold Cup, a national soccer showcase over the New Years weekend, which will bring over 600 soccer players from all over the United States to Naples. The Cove and The Factory and National Fitness Court are planned to open by November 1. The community spaces will be used to host many community and special events. Additionally the activities and offerings will increase the time which event attendees will spend at PCSC. As other areas fully come on line; Great Lawn, Amphitheater and the Stadium, the staff is working to bring a full schedule of community and special events to these spaces. In addition to these programs, the park will continue to build local programming including adult leagues and social events to drive traffic to The Cove during the week. Memberships to The Factory and local programming will begin in December. 5.A.1 Packet Pg. 17 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) List of Events Q1 2021 December Weekend Tournaments and Events Weekend- 10/11-12/2020 Columbus Day Soccer Event Paradise Coast Sports Complex 18 team Alliance Cup Weekend- 11/14-15/2020 Alliance Cup Paradise Coast Sports Complex and North Collier Regional Park 170 teams Weekend- 11/21-22/2020 Sailer Kicking Camp 60 participants Weekend- 11/28-29/2020 Plantation Thanksgiving Classic Paradise Coast Sports Complex and North Collier Regional Park 150 Teams Weekend- 12/12-13/2020 FBU- Regionals 12 teams Weekend- 12/19-20/2020 FBU- Championships 32 teams plus Freshman All American Game Weekend- 12/26-27/2020 Kornblue Kicking Camp 100 participants Weekend- 12/31-1/2/2021 Soccer Youth Gold Cup 600+ participants Events Q2 2021 Will Host During Q2 2021 12 Traditional Tournaments across soccer, lacrosse and football 9 Local use events 6 Other sporting events 5 Specialty Events 5 Community Events Along with weekly reoccurring events at The Cove and The Factory Including: Tournaments, national player showcases, home team or league schedules, food events, community celebration events and concerts. 5.A.1 Packet Pg. 18 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) 5.A.1 Packet Pg. 19 Attachment: PCSC 2020 Q4 TDC Report (14250 : Paradise Coast Sports Complex Presentation) 11/23/2020 EXECUTIVE SUMMARY Recommendation to approve one (1) Collier County Tourist Development Council Grant Application for Beach Park Facilities for Design and Permitting of a Barefoot Beach Ranger Station for Fiscal Year 2021 in the amount of $60,000 and to make the finding that the project expenditures promote tourism. OBJECTIVE: To obtain Collier County Tourist Development Council Beach Park Facilities grant funding for the Design and Permitting Services related to a future Barefoot Beach Ranger Station. CONSIDERATIONS: Collier County Parks and Recreation is requesting additional funding to move forward with the Design and Permitting services for a permanent Barefoot Beach Ranger Station. A Collier County Tourist Development Council Beach Park Facilities grant application for this project is attached. Details regarding previous funding and additional funding required are shown in the table below: PROJECT AMOUNT REQUESTED PREVIOUSLY REQUESTED FY 19 Design and Permitting Services for Barefoot Beach Ranger Station $60,000 $100,000 PROJECT DETAILS: The total estimated cost for Design and Permitting services for the future Barefoot Beach Ranger Station is $160,000. On September 24, 2018 (Agenda Item 7.D.) the Collier County Tourist Development Council approved a Grant Application for this project in the amount of $100,000. The same item was subsequently approved by the Board on October 9, 2018 (Agenda Item 16.D.5.). On August 28, 2020, Parks and Recreation received a quote for Design and Permitting Services from Jacobs Engineering Group Inc. in the amount that necessitates this request for additional funds. Parks and Recreation is requesting an additional $60,000 for a total of $160,000 to undertake this phase of the project. The State approved land management plan for the Park requires a public and natural resources safety and security staff member on-site (Collier County Park Ranger). The Rangers at Barefoot Beach have been without a permanent Ranger Station for several years. The Rangers’ current facility is an 8’ x 20’ ground level converted CONEX box office located in the Parking Lot in the Preserve of Barefoot Beach. The estimated time frame for this project is 450 days from Notice to Proceed. The project is anticipated to begin January 2021, and completion is estimated to be December 2022. FISCAL IMPACT: Funds in the amount of $60,000 are available for appropriation from Tourist Development Tax Fund 183 Beach Park Facilities. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATION(S): The Collier County Parks and Recreation Advisory Board (PARAB) recommended additional funding for this project at their 10/21/2020 meeting. In addition, PARAB made a recommended finding that the project expenditure promotes tourism. 6.B.1 Packet Pg. 20 11/23/2020 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Collier County Tourist Development Council recommends approval of the Design and Permitting Services for Barefoot Beach Ranger Station Tourist Development Council Beach Park Facilities grant application for additional funding in the amount of $60,000 and makes a finding that the project expenditures promote tourism. Prepared by: Michael D. Cherbini, Project Manager, Parks and Recreation Division ATTACHMENT(S) 1. TDCGrant Application - Barefoot Ranger Station Design and Permit (DOCX) 6.B.1 Packet Pg. 21 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.B.1 Doc ID: 13875 Item Summary: Recommendation to approve one (1) Collier County Tourist Development Council Grant Application for Beach Park Facilities for Design and Permitting of a Barefoot Beach Ranger Station for Fiscal Year 2021 in the amount of $60,000 and to make the finding that the project expenditures promote tourism. Meeting Date: 11/23/2020 Prepared by: Title: Operations Analyst – Parks & Recreation Name: Matthew Catoe 10/09/2020 9:26 AM Submitted by: Title: Division Director - Parks & Recreation – Parks & Recreation Name: Barry Williams 10/09/2020 9:26 AM Approved By: Review: Public Services Department Melissa Hennig Additional Reviewer Completed 10/09/2020 11:21 AM Parks & Recreation Ilonka Washburn Additional Reviewer Completed 10/10/2020 8:52 AM Facilities Management Ayoub Al-bahou Additional Reviewer Completed 10/11/2020 9:13 PM Parks & Recreation Michael Cherbini Additional Reviewer Completed 10/12/2020 7:50 AM Tourism Kelly Green Tourism Division Completed 10/13/2020 2:54 PM Parks & Recreation Barry Williams Additional Reviewer Completed 10/23/2020 4:39 PM Tourism Jack Wert Director Completed 10/23/2020 4:53 PM Corporate Business Operations Sean Callahan Executive Director Completed 11/16/2020 8:32 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:28 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 6.B.1 Packet Pg. 22 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Design and Permitting Services for Barefoot Beach Ranger Station 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Division North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Barry Williams, Director 15000 Livingston Road Naples, FL 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Division 4. Details of Project-Description and Location: Collier County Parks and Recreation is requesting additional funding to complete user enhancements at Barefoot Beach Preserve located at 505 Barefoot Beach Boulevard, Naples, FL. Annual visitation at this public beach park exceeds 300,000 visitors. The State approved land management plan for the preserve requires public and natural resource safety and security staff on site - Collier County Park Rangers. The Rangers are currently housed in a portable office in parking lot number one of the Preserve. The Park Ranger Station was reverted into a concession building in 2017, its original purpose. Design and permitting services for the construction of a Park Ranger Station are required to provide a working headquarters for the Ranger staff and a point of destination for the public requiring assistance. 5. Estimated project start date: January 2021. 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested : $60,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) 6.B.1.a Packet Pg. 23 Attachment: TDCGrant Application - Barefoot Ranger Station Design and Permit (13875 : Application for Barefoot Beach Ranger Station) P a g e | 2 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Design and Permitting Services for Barefoot Beach Ranger Station PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $60,000 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $60,000 PROJECT EXPENSES: Design and Permitting $160,000 TDC Tigertail Beach User/Site Enhancements Funds Available $100,000 Additional TDC Funds requested $60,000 MILESTONES: Obtain PARAB approval for additional TDC Funds October 2020 Request RLS October 2020 Obtain TDC approval for additional TDC Funds November 2020 Obtain BCC approval January 2021 Solicitation bids for design and permitting January 2021 Issue PO/NTP construction March 2021 Project completion December 2022 6.B.1.a Packet Pg. 24 Attachment: TDCGrant Application - Barefoot Ranger Station Design and Permit (13875 : Application for Barefoot Beach Ranger Station) 11/23/2020 EXECUTIVE SUMMARY Recommendation to approve one (1) Collier County Tourist Development Council Grant Application for Vanderbilt Beach Parking Garage repairs for Fiscal Year 2021 in the total amount of $1,047,059 and to make the finding that the project expenditures promote tourism. OBJECTIVE: To obtain Collier County Tourist Development Council grant funding for beach park facilities. CONSIDERATIONS: A Collier County Tourist Development Council grant application for Vanderbilt Beach Parking Garage repairs is attached. Details regarding the required funding are shown in the table below: PROJECT AMOUNT REQUESTED Vanderbilt Beach Parking Garage Repairs $1,047,059 TOTAL $1,047,059 PROJECT DETAILS: The total estimated cost for repairs at the Vanderbilt Beach Parking Garage is $1,047,059. On November 23, 2020, the Collier County Tourist Development Council will consider a Category “A” Grant Application in the amount of $1,047,059 for the Vanderbilt Beach Parking Garage Repairs project. Collier County contracted TY Lin International to provide an Opinion of Probable Cost (OPC). The OPC calculation for all associated costs is $1,047,059. The Vanderbilt Beach Parking Garage serves thousands of Collier County visitors each year, and the garage is in need of repairs including the third-floor trellis, which has begun to show oxidation that must be addressed to maintain the integrity of the accessory structure. The estimated time frame for this project is eight months. The project shall begin in spring 2 021 and completion is estimated to be September 2021. FISCAL IMPACT: Funds in the amount of $1,047,059 are available for appropriation from Tourist Development Tax Fund 183 Beach Park Facilities. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATION(S): On October 21, 2020, PARAB unanimously approved the TDC Grant Application. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Tourist Development Council recommend approval of one (1) Collier County Tourist Development Council Grant Application for Beach Park Facilities for Fiscal Year 2021 in the total amount of $1,047,059 and makes the finding that the project expenditures promote tourism. Prepared by: Camden Smith, Project Manager, Facilities Management Division 7.A Packet Pg. 25 11/23/2020 ATTACHMENT(S) 1. TDCGrant Application 10-26-2020_Vanderbilt Beach Parking Garage Final (DOCX) 2. Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (PDF) 7.A Packet Pg. 26 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 13786 Item Summary: Recommendation to approve one (1) Collier County Tourist Development Council Grant Application for Vanderbilt Beach Parking Garage repairs for Fiscal Year 2021 in the total amount of $1,047,059 and to make the finding that the project expenditures promote tourism. Meeting Date: 11/23/2020 Prepared by: Title: Executive Coordinator to Commissioner – Facilities Management Name: Camden Smith 10/07/2020 8:33 AM Submitted by: Title: Director - Facilities Management – Facilities Management Name: Damon Grant 10/07/2020 8:33 AM Approved By: Review: Facilities Management Damon Grant Director - Facilities Completed 10/19/2020 9:27 AM Parks & Recreation Ilonka Washburn Additional Reviewer Completed 10/26/2020 2:09 PM Parks & Recreation Barry Williams Additional Reviewer Completed 10/26/2020 3:11 PM Facilities Management Ayoub Al-bahou Additional Reviewer Completed 10/30/2020 2:00 PM Tourism Kelly Green Tourism Division Completed 11/02/2020 8:34 AM Tourism Jack Wert Director Completed 11/02/2020 8:38 AM Corporate Business Operations Sean Callahan Executive Director Completed 11/16/2020 8:32 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:32 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 7.A Packet Pg. 27 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Vanderbilt Beach Parking Garage Repairs 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Division North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Barry Williams, Director 15000 Livingston Road Naples, FL 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Division 4. Details of Project-Description and Location: Collier County Parks and Recreation is requesting funding to complete repairs to the Vanderbilt Parking Garage located at 100 Vanderbilt Beach Rd, Naples. Repairs include: • Joint Sealant - Removal and replacement of all joints at second and top floors • Traffic Topping - Removal and replacement of traffic topping at second and top floors • Trellis Coating - Cleaning and re-coating of trellis system • Concrete Repair - Repair of delamination at several areas • Concrete Coating - Concrete beam and column coating at the top level 5. Estimated project start date: November 2020 6. Estimated project duration: (see below for milestones) 7. Total TDC Tax Funds Requested : $1,047,059 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) 7.A.1 Packet Pg. 28 Attachment: TDCGrant Application 10-26-2020_Vanderbilt Beach Parking Garage Final (13786 : Vanderbilt Beach Garage Grant Application) P a g e | 2 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Vanderbilt Beach Parking Garage Repairs PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $1,047,059 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $1,047,059 PROJECT EXPENSES: Joint Sealant $171,000 Traffic Topping $15,000 Trellis Coating $300,000 Replacement of Trellis Connection Plates $15,606 Concrete Repair $146,000 Concrete Coating $60,000 General Conditions 56,608 O/H Profit 10% 70,761 SUBTOTAL $834,975 3% P&P Bond $25,049.25 1.5% Builder Risk Insurance $12,524.63 SUBTOTAL COST $872,549 Owner’s Allowance 20% 174,509.79 TOTAL $1,047,059 MILESTONES: Obtained PARAB 10/21/20 approval for TDC Funds October 2020 Obtain TDC approval for TDC Funds November 2020 Request RLS December 2020 Obtain BCC approval January 2021 Solicitation bids for construction March 2021 Issue PO/NTP construction May 2021 Project completion September 2021 7.A.1 Packet Pg. 29 Attachment: TDCGrant Application 10-26-2020_Vanderbilt Beach Parking Garage Final (13786 : Vanderbilt Beach Garage Grant Application) Vanderbilt Beach Parking Garage Inspection Report Prepared for: By T.Y. Lin International October 2020 7.A.2 Packet Pg. 30 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 2 Vanderbilt Beach Parking Garage Inspection Report Table of Contents Executive Summary .................................................................................................................................... 3 Inspection Techniques ................................................................................................................................ 3 Scope of Inspection ..................................................................................................................................... 4 Summary of Findings ................................................................................................................................. 4 Category 1 Items - In need of immediate attention: .............................................................................. 4 Category 2 Items - Repair should be scheduled in the near future: .................................................... 14 Category 3 Items - No action required: ............................................................................................... 16 Other General Observations .................................................................................................................... 16 Appendix A: Opinion of Probable Cost Estimate ................................................................................. 17 Appendix B: Proposed Spandrel Repair Prepared by Durastress ...................................................... 19 Appendix C: Existing Plans .................................................................................................................... 21 7.A.2 Packet Pg. 31 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 3 Vanderbilt Beach Parking Garage Inspection Report Executive Summary T.Y. Lin International performed an inspection of the Vanderbilt Beach Parking Garage on August 6 and 7, 2020, to evaluate the condition of the parking structure with the focus on the structural system. This report summarizes the findings of the inspection along with our recommendations. The findings are classified into the following three categories: 1. In need of immediate attention: Items under this category need to be repaired as soon as possible due to the nature of the deficiency and the function of the particular component. 2. Repair should be scheduled in the near future: Items under this category need to be repaired but the repair is not required immediately. 3. No action required: Items under this category don’t require any structural repair work. The apparent defect is either cosmetic or not significant to require structural repair. An opinion of probable cost of the repairs is included in Appendix A at the end of this report. Inspection Techniques The inspection was performed using the following non-destructive techniques: · Visual observation; · Sounding and tapping of concrete using a hammer and a fiberglass rod to detect the extent of concrete delamination; and · Chain dragging to locate delaminated concrete deck areas. See Figure 1. Figure 1- Chain Dragging Tool 7.A.2 Packet Pg. 32 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 4 Vanderbilt Beach Parking Garage Inspection Report Scope of Inspection All accessible areas of the parking structure were inspected. The following areas were not inspected due to limited or no access: 1. All locked rooms such as storage and electrical rooms. 2. The concrete surface of all occupied parking spaces. Summary of Findings Category 1 Items - In need of immediate attention: 1. Trellis System at The Top Floor: o The trellis system consists of the following elements starting from top down: a) 2” x 2” aluminum tubes at 6’-0” spacing running east-west. b) The above tubes are supported by 2”x 12” aluminum rafters at 3’-0” spacing running north-south. c) The above aluminum rafters rest on top of 6”x 18” steel tubes running east-west. The steel tubes are supported by precast concrete beams. See Figure 2. o There are sections of the trellis that have started to corrode. o Most of the corrosion has occurred at the top of the steel tubes as shown in Figure 3. At these locations, there used to be connection plates that attached the aluminum tube to the steel tube. Figure 4 is a copy of the original shop drawings that show the connection plates at both sides of the aluminum tube. One of the connection plates has been removed from one side of each aluminum tube and now corrosion is occurring at those locations. o In addition to the above areas, the steel tubes on the west side have high surface corrosion as shown in Figures 5 and 6. There are signs of surface pitting (surface irregularity) due to the corrosion at these areas. o It is recommended to have the entire trellis system properly cleaned and recoated to address the corrosion issue. To properly perform this work, the aluminum tubes would need to be disassembled in order to thoroughly clean and recoat them as well as the steel tubes. 7.A.2 Packet Pg. 33 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 5 Vanderbilt Beach Parking Garage Inspection Report o The eastern bay of the trellis system was re-coated about a year and half ago. This area was also inspected and overall the work was done properly. The only item to note is the improper separation of aluminum and steel tubes. See Figure 7. The two dissimilar metals have not been properly separated to prevent accelerated corrosion in the future. It is recommended a rubber or other protective membrane be installed between them. 2. Traffic Topping: o The traffic topping at the top and second floor have started to deteriorate and need to be removed and re-installed. o At the top floor, the traffic topping is over the electrical room between grids 7 and 8 and also over the bathrooms between grids 2 and 3. See Figures 8 and 9. o At the second floor, the traffic topping is over the supply rooms between grids 18 and 19. See Figure 10. (Note: See a copy of the as-built plans in the appendix for the above grid references.) o It is recommended to remove the entire traffic topping at the above areas and re-install new topping. 3. Joint Sealants: o The joint sealants between all the precast concrete components have started to fail. This applies to all the vertical and horizontal joints in the structure. The joint sealant at the top floor is in the worst condition due to constant exposure to weather. See Figures 11 and 12. It is recommended to replace all the joint sealants in the structure. 4. Concrete Repair: o The following areas require repair to the concrete sections: o At the top floor, the south face of columns at grids E-6 and E-7 have a delaminated section. See Figures 13 and 14. It is recommended to have these areas repaired with a high strength mortar. 7.A.2 Packet Pg. 34 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 6 Vanderbilt Beach Parking Garage Inspection Report o At the second floor there is a delaminated floor area between grids 6 and 7 and also between grids 7 and 8. See Figure 15. The delamination is only about 1/16 to 1/8 inch deep on top of the precast floor with no exposed reinforcing bars. To prevent further deterioration of concrete and potential corrosion of reinforcing bars, it is recommended to have this area repaired with a thin overlay repair material. o There is a delaminated area on the face of the concrete column at the ramp to the top level. See Figure 16. This area should also be repaired with a high strength mortar. o The precast concrete columns and beams at the top floor require re-coating. See Figure 2 below. Figure 2- Trellis System at Top Floor Concrete Beam Aluminum Rafters Aluminum Tubes Steel Tube Concrete Column 7.A.2 Packet Pg. 35 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7 Vanderbilt Beach Parking Garage Inspection Report Figure 3- Corroded area on top of Steel Tubes Steel Tube Aluminum Rafter 7.A.2 Packet Pg. 36 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 8 Vanderbilt Beach Parking Garage Inspection Report Figure 5- Corroded Steel Tubes at Western end of Trellis Figure 4- Trellis Shop Drawings Showing Connection Plates at both sides of Aluminum Rafter 7.A.2 Packet Pg. 37 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 9 Vanderbilt Beach Parking Garage Inspection Report Figure 6- Corroded Area at Western end of Trellis Figure 7- Recently re-coated Trellis Area Steel Tube Aluminum Rafter Original rubber membrane has been removed and not replaced 7.A.2 Packet Pg. 38 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 10 Vanderbilt Beach Parking Garage Inspection Report Figure 8- Failing Traffic Topping at Top Floor Figure 9- Failing Traffic Topping at Top Floor Traffic Topping over Bathroom Area Traffic Topping over Electrical Room 7.A.2 Packet Pg. 39 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 11 Vanderbilt Beach Parking Garage Inspection Report Figure 10- Traffic Topping at Second Floor Figure 11- Deteriorated Joint Sealant at Top Floor Traffic Topping over Supply Room Failing Joint Sealant 7.A.2 Packet Pg. 40 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 12 Vanderbilt Beach Parking Garage Inspection Report Figure 12- Deteriorated Joint Sealant at Top Floor Figure 13- Column with Delamination at Grid E-6 at Top floor Delamination at south face of column Failing Joint Sealant 7.A.2 Packet Pg. 41 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 13 Vanderbilt Beach Parking Garage Inspection Report Delamination at south face of column Figure 14- Column with Delamination at Grid E-7 at Top floor Figure 15-Delaminated Deck at Second floor Delaminated Deck Figure 16- Delaminated Column at Ramp to Top Floor Delaminated Section 7.A.2 Packet Pg. 42 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 14 Vanderbilt Beach Parking Garage Inspection Report Category 2 Items - Repair should be scheduled in the near future: 1. The connection plate between the two exterior spandrel panels at grid A-8 at top floor is exposed and showing signs of corrosion. See Figure 17. The plate does not appear to have any section loss due to corrosion. However, it is recommended that the plate be cleaned and coated with galvanizing spray. 2. The second floor exterior spandrel panel along grid E at the southeast side of the structure is not vertically plumb and it is tilting inwards at the top. This item was also noted in the inspection report from 2017. The gap between the spandrel and column appears to have increased by over half an inch. See Figures 18 and 19. The exact cause of this condition is not clear but it appears to be due to loose connection between the panel and the column at grid E-18. The structural framing in this area was thoroughly inspected for any signs of distress and no such evidence was found. The panel seems to have proper bearing on the column and all the double tee floor members are properly supported on this panel. There are no cracks or spalls on the floor system in this area that would indicate a structural issue and the structure is in stable condition. o The manufacturer of the parking garage precast concrete components, Durastress, has been contacted about the above issue. They have visited the garage and reviewed the condition and proposed the repair shown in Appendix B. Figure 17- Corroded connection plate at Top floor Corroded Connection Plate 7.A.2 Packet Pg. 43 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 15 Vanderbilt Beach Parking Garage Inspection Report Figure 18- Misaligned Exterior Spandrel at Second Floor Gap measured to be around 2.75” In 2017, the gap was 2” Figure 19- Misaligned Exterior Spandrel at Second Floor (Picture from 2017 Inspection) Gap measured to be around 2” in 2017 7.A.2 Packet Pg. 44 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 16 Vanderbilt Beach Parking Garage Inspection Report Category 3 Items - No action required: At the following locations, cracks were found on the concrete surface. Since the cracks don’t appear to be structural and they are not wide enough for epoxy injection, no further action is recommended: 1. At the Second floor, there are hairline cracks at several locations on the floor. See Figure 20. The sound testing revealed no delaminations in this area. These cracks appear to be due to shrinkage of concrete and don’t represent any structural issues. 2. Cracks were noticed on exterior walls and columns of the helix ramp. These are also shrinkage cracks that do not represent a structural issue. Other General Observations 1. Some of the floor drains have vegetation growth inside and need to be cleaned out. 2. The parking striping is in overall good condition and clearly visible. 3. The expansion joints at the stair/elevator tower and also at the ramp appear to be in good condition. Figure 20 -Hairline Cracks on the Second Floor Hairline Cracks on the Floor 7.A.2 Packet Pg. 45 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 17 Vanderbilt Beach Parking Garage Inspection Report Appendix A: Opinion of Probable Cost Estimate 7.A.2 Packet Pg. 46 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) Repair ItemUnitQuantityUnit CostTotal CostCommentsGeneral Conditions$56,608.00Joint Sealant LF17,065$10/LF$171,000Removal and replacement of all joints at second and top floorsTraffic ToppingSF1,431$10/SF$15,000Removal and replacement of traffic topping at second and top floorsTrellis Coating TN 85 $3,530/TN $300,000Cleaning and re-coating the trellis system. Excludes the recently coated sectionReplacement of Trellis Connection PlateLB 1,419 11.00 $15,606Replacement of all the missing Steel plates at TrellisConcrete RepairSF2,246$65/SF$146,000Repair of Delaminations at several areasConcrete CoatingSF11,867$5/SF$60,000Concrete beam and column coating at the top levelO/H & Profit10%$70,761.00Owner's Allowance (Contingency)20.00%$174,509.79Risk Insurace1.50%$12,525.00P&P Bond3%$25,049.25Total Cost Estimate$1,047,059Vanderbilt Beach Parking GarageEstimated Probable Cost7.A.2Packet Pg. 47Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt 19 Vanderbilt Beach Parking Garage Inspection Report Appendix B: Proposed Spandrel Repair Prepared by Durastress 7.A.2 Packet Pg. 48 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2 Packet Pg. 49 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 21 Vanderbilt Beach Parking Garage Inspection Report Appendix C: Existing Plans 7.A.2 Packet Pg. 50 Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 51Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 52Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 53Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 54Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 55Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 56Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 57Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 58Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 59Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 60Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 61Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 62Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 63Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 64Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 65Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 66Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 67Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 7.A.2Packet Pg. 68Attachment: Vanderbilt Beach Parking Garage Inspection Report FINAL 10282020 (13786 : Vanderbilt Beach Garage Grant Application) 11/23/2020 EXECUTIVE SUMMARY Recommendation to authorize expenditure of Tourist Development Tax funds for the Clam Pass Maintenance Excavation project in the amount of $123,149.40 for construction and associated engineering, surveying, monitoring, and permitting, au thorize the necessary budget amendments, and make a finding that this item promotes tourism. OBJECTIVE: To select a marine contractor to perform mechanical bypassing and regrading of accumulated sand and restoration of the Clam Pass inlet channel and banks. CONSIDERATIONS: Collier County Ordinance No. 2002-27, as amended, established the Pelican Bay Municipal Service Taxing and Benefit Unit for the purpose of providing street lighting, water management, beach renourishment, ambient noise management, extraordinary law enforcement service and beautification, including but not limited to beautification of recreation facilities, sidewalk, street and median areas, identification markers, and maintenance of conservation or preserve areas. Pelican Bay Services Division (PBSD) is solely responsible for advising the County on dredging and maintaining Clam Pass and manages such activities for the County. Clam Pass is a small inlet in Collier County that supports tidal flow to the wetland preserve of Clam Bay Natural Resource Protection Area (NRPA). Maintenance dredging is essential to the health of the system because of the relatively small tidal prism for Clam Bay which is typically at a critical balance between tidal energy and littoral process at the inlet channel. The Florida Department of Environmental Protection (FDEP) Clam Pass maintenance dredging Permit No 0296087-001-JC was modified in 2019 (Permit No. 0296087-007-JN) to incorporate minor updates to the disposal fill template and conditions for work during turtle nesting season. Monitoring of the hydraulic and physical conditions of the Clam Bay system includes continuous water level and tidal data collection at 4 locations within the bay system. The monitoring of inlet conditions over the past two months indicates high rates of sand accumulation at the south bank of the inlet and progressive channel migration northward. There has been persistent flow of sand from south side of the inlet since the sand placement at Clam Pass Park last winter. Over the summer months wave energy from the south also accelerated the rate of sand inflow towards the inlet from the south. A limited maintenance excavation and grading project was completed in April 2020 to mechanically bypass the sand accumulation at the south side of the inlet and restore the inlet channel to its design template. This helped restore tidal flow, but the sand has continued to encroach upon the inlet channel from the south pushing the channel to the north. The proposed limited maintenance work includes removal of the sand spit and re-grading the inlet entrance using mechanical equipment. The construction plans show the proposed cut and fill areas overlaid on a current aerial photo taken on October 8, 2020. The approximate volume of sand to be relocated within the template is on the order of approximately 5,000 cubic yards, all to be redistributed and remain within the system. Work is anticipated to start as soon as necessary approvals are obtained and a Notice to Proceed is issued by FDEP. No work is proposed to be conducted during the sea turtle and shore bird nesting seasons. On October 28, 2020, staff requested quotes for this project from all vendors currently under contract with the County under Agreement No. 19-7624, “Marine Contractor Services.” A virtual pre-quote meeting was held on November 2, 2020 and three of the four vendors attended. Two vendors under contract submitted quotes, which were received and opened by staff on November 7.B Packet Pg. 69 11/23/2020 10, 2020. The bids received are summarized below. VENDOR QUOTE TSI Disaster Recovery $ 82,500.00 Quality Enterprises USA., Inc.. $141,998.18 Kelly Brothers No quote Marine Contracting Group, Inc No quote Staff determined that TSI Disaster Recovery is responsive and responsible, and the Contractor's quote of $82,500.00 is reasonable and 17% less than the Engineers Opinion of Probable Cost. Staff recommends awarding a Purchase Order to TSI Disaster Recovery in the amount of $82,500.00. The work will cover a period of 30 days, with 14 days until substantial completion. Subject to the Board’s approval, staff will issue a Notice to Proceed to commence services. Additional estimated costs for the project are as follows: Engineering and Surveying $ 22,144.00 Environmental Monitoring & Reporting $ 9,810.00 Permit Fees $ 5,000.00 Contingency @ 10% $ 3,695.40 SUBTOTAL $ 40,649.40 FISCAL IMPACT:. Including construction, the total estimated cost for the Clam Pass maintenance excavation project is $123,149.40. $436,321.99 is available in Fund 195 Cost Center 183901. PBSD BOARD RECOMMENDATION: On November 12, 2020, the PBSD Board unanimously voted to approve the construction drawings for dredging Clam Pass Sections A and a portion of Section B of and grading of the adjacent inlet banks. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval.- CMG RECOMMENDATION: To authorize an expenditure of Tourist Development Tax funds for the Clam Pass Maintenance Excavation project in the amount of $123,149.40 for construction and associated engineering, surveying, monitoring, and permitting, authorize the necessary budget amendments, and make a finding that this item promotes tourism. Prepared by: Lisa Jacob, Project Manager, Pelican Bay Services Division ATTACHMENT(S) 1. Quote #19-7624 TSI Disaster Clam Pass Maintenance Excavation 11-10-20 (PDF) 2. Quote #19-7624 Quality Enterprises Clam Pass Maintenance Excavation 11-10-20 (PDF) 3. HM Proposal 2020-Operations-Maintenance-November (PDF) 7.B Packet Pg. 70 11/23/2020 4. ETE Proposal Clam Pass Dredging Related for Environmental Monitoring and Reporting #18- 7432-EV (PDF) 5. RFQ-19-7624 (2020 Clam Pass Maintenance Excavation) 10-28-2020 (DOCX) 6. Addendum #1 RFQ-19-7624 (2020 Clam Pass Maintenance Excavation) 11-2-2020 (PDF) 7. ClamPass-Drawings-Nov2020 (PDF) 8. ClamPass-TechnicalSpecs-Nov2020 (PDF) 9. OPC 2020 Clam Pass Maintenance Excavation HM (PDF) 7.B Packet Pg. 71 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 14205 Item Summary: Recommendation to authorize expenditure of Tourist Development Tax funds for the Clam Pass Maintenance Excavation project in the amount of $123,149.40 for construction and associated engineering, surveying, monitoring, and permitting, authorize the necessary budget amendments, and make a finding that this item promotes tourism. Meeting Date: 11/23/2020 Prepared by: Title: Project Manager, Associate – Pelican Bay Services Name: Lisa Jacob 11/10/2020 4:42 PM Submitted by: Title: Project Manager, Associate – Pelican Bay Services Name: Lisa Jacob 11/10/2020 4:42 PM Approved By: Review: Corporate Business Operations Sean Callahan Executive Director - Corp Bus Ops Skipped 11/16/2020 8:33 AM Tourism Kelly Green Tourism Division Completed 11/16/2020 9:38 AM Tourism Jack Wert Director Completed 11/16/2020 10:08 AM Corporate Business Operations Sean Callahan Executive Director Completed 11/17/2020 2:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:29 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 7.B Packet Pg. 72 7.B.1 Packet Pg. 73 Attachment: Quote #19-7624 TSI Disaster Clam Pass Maintenance Excavation 11-10-20 (14205 : Clam Pass Maintenance Excavation) Item Item Estimated Unit Unit Total Description Quantity Cost Cost 1 Mobilization and Demobilization 1 Job Lump Sum $___________ 2 Excavation and Grading - Section A 1 Job Lump Sum $___________ est. 4,000 CY 3 Excavation - Section B 1 Job Lump Sum $___________ est. 1,000 CY Subtotal (1+2+3):$___________ 4 Contingency - 10% of Subtotal 1 10%$___________ Total (1+2+3+4):$___________ 5 Additional Excavation with Placement 1 CY $________ if required for additional work October 28, 2020 2020 CLAM PASS MAINTENANCE EXCAVATION BID SCHEDULE PELICAN BAY SERVICES DIVISION Humiston & Moore Engineers Project Number 29-018 2323 S. Babcock Street Melbourne, FL 32901 TSI Disaster Recovery, LLC 10,000.00 13,000.00, 52,000.00 75,000.00 7,500.00, 82,500.00 13.00 7.B.1 Packet Pg. 74 Attachment: Quote #19-7624 TSI Disaster Clam Pass Maintenance Excavation 11-10-20 (14205 : Clam Pass Maintenance Excavation) 7.B.2 Packet Pg. 75 Attachment: Quote #19-7624 Quality Enterprises Clam Pass Maintenance Excavation 11-10-20 (14205 : Clam Pass Maintenance Excavation) 7.B.2 Packet Pg. 76 Attachment: Quote #19-7624 Quality Enterprises Clam Pass Maintenance Excavation 11-10-20 (14205 : Clam Pass Maintenance Excavation) 7.B.2 Packet Pg. 77 Attachment: Quote #19-7624 Quality Enterprises Clam Pass Maintenance Excavation 11-10-20 (14205 : Clam Pass Maintenance Excavation) F:\Collier\300-Clam-Pass\2020-11-Maintenance\2020-Operations-Maintenance-November.docx WORK ORDER/ PURCHASE ORDER# CONTRACT# 18-7432CZ _______________________________________________________________________ Proposal Dated : November 3, 2020 ____ Humiston & Moore Engineers (H&M) is pleased to provide this scope of work to Collier County via the Pelican Bays Services Division (PBSD). The purpose of this scope is to provide professional services for the Maintenance excavation and grading of Clam Pass. Services include survey work to layout the work area, pre/post construction surveys, data analysis and preparation of plans and technical specification, coordination with DEP for the Notice to Proceed, field observation and post construction compliance services. The following breakdown is proposed as a Negotiated Lump Sum to be completed within 30 days of receipt of the Purchase Order and Letter of Notice to proceed from Collier County. RATES $ 177.00 $ 115.00 $ 103.00 Total Humiston & Moore Engineers Senior Engineer Scientist / Geologist Senior Technician Data Analysis and work plan 4.00 8.00 4.00 $ 2,040.00 Bid Process and Meetings 10.00 4.00 2.00 $ 2,436.00 Notice to Proceed 4.00 8.00 4.00 $ 2,040.00 Field Observation and post const. compliance items 32.00 24.00 8.00 $ 9,248.00 Survey work: Park Coastal Surveying - Layout project control, pre and post construction surveys $ 6,380.00 TOTAL $22,144.00 Deliverable: Notice to Proceed and Post construction as built provided. Total amount for Work Order:….………………………………………………$22,144.00 November 3, 2020 Mohamed A. Dabees, P.E. Vice-President Date Humiston & Moore Engineers 5679 Strand Court Naples, FL 34110 239-594-2021 – Voice 239-594-2025 - Fax 7.B.3 Packet Pg. 78 Attachment: HM Proposal 2020-Operations-Maintenance-November (14205 : Clam Pass Maintenance Excavation) FROM Jeremy Sterk Earth Tech Environmental 10600 Jolea Avenue Bonita Springs, FL 34135 www.eteflorida.com PHONE 239-304-0030 FOR Pelican Bay Services Division TO Lisa Jacob EMAIL Lisa.Jacob@colliercountyfl.gov ADDRESS 801 Laurel Oak Drive, Suite 302 Naples FL 34108 QUOTE NUMBER 1719 DATE November 4, 2020 VALID UNTIL December 4, 2020 at 10:28AM ETE Proposal for Environmental Consulting Services Project: Clam Pass Maintenance Dredging General consulti ng for the Cl am Pass maintenance dredging activity. The duration of this work is 180 days under Contract 18- 7432 (Environmental Engi neering). Thank you for the opportunity. Earth Tech Environmental , LLC (ETE) appreciates the opportunity to provide you with the following agreement for professional envi ronmental services. Scope of Professional Services: ETE is proposing the following Scope of Services for this project: General Consulting associated with Dredging (Timed): General consulti ng for dredging related tasks. Tasks would include (but not be limited to) pre- construction gopher tortoise surveys, seagrass surveys, turbidity monitoring, compliance coordination\meetings, and guidance memos or reports. This is a timed task and is billed hourly as work is completed. Hourl y rate as approved in the environmental engineering contract: Environmental Specialist @ $109 per hour. 109.00 x 90 9,810.00 Total $9,810.00 7.B.4 Packet Pg. 79 Attachment: ETE Proposal Clam Pass Dredging Related for Environmental Monitoring and Reporting #18-7432-EV (14205 : Clam Pass We appreciate your business! Thank you for all owing Earth Tech Environmental LLC to provide you and your community with environmental services. This proposal can be authorized by digitally signing below. You can also print a PDF version of this agreement, sign, and return a copy to us. Payment Options: ETE accepts cash, check, or credit cards for services. A 3.8 % convenience fee is added to al l credi t card transactions. 7.B.4 Packet Pg. 80 Attachment: ETE Proposal Clam Pass Dredging Related for Environmental Monitoring and Reporting #18-7432-EV (14205 : Clam Pass Pelican Bay Services Division | 801 Laurel Oak Drive, Suite 302 | Naples, Florida 34108 | Tel. 239-597-1749 Fax 239-597-4502 Pelican Bay Services Division REQUEST FOR QUOTATIONS FOR MULTIPLE PROJECTS UNDER CONTRACT #19-7624 “Marine Contractor Services” Date: 10/28/2020 From: Lisa Jacob, Project Manager 239-438-5239, Telephone Number 239-597-4502, Fax Number Lisa.Jacob@colliercountyfl.gov To: All Awarded Vendors on Contract #19-7624 – Marine Contractor Services” Subject: 2020 Clam Pass Maintenance Excavation As provided in the referenced contract, the Pelican Bay Services Division (PBSD) is soliciting quotes for the referenced project. RFQ Due Date: November 10, 2020 at 3:00 PM Pre-Quote Meeting November 2, 2020 at 10 AM - Virtual skype meeting information will be provided by email Number of Days to Substantial Completion: 14 days Number of Days to Completion: 30 days Tasks and Specs: Attached “2020 Clam Pass Maintenance Excavation” plans, technical specifications and bid schedule. Your quotation response for this project is due no later than the date and time specified above. We will not accept any quotation responses later than the noted time and date. If your firm is unable to respond electronically, your quotation must be received in the office of the PBSD at the below referenced address no later than the time and date specified. We look forward to your participation in this request for information/quotation process. __________________________________________________________ Firm’s Complete Legal Name ___________________________________________________________ Telephone Number / Fax Number ___________________________________________________________ Signature ___________________________________________________________ Title ___________________________________________________________ Print Name Date 7.B.5 Packet Pg. 81 Attachment: RFQ-19-7624 (2020 Clam Pass Maintenance Excavation) 10-28-2020 (14205 : Clam Pass Maintenance Excavation) Pelican Bay Services Division | 801 Laurel Oak Drive, Suite 302 | Naples, Florida 34108 | Tel. 239-597-1749 Fax 239-597-4502 Pelican Bay Services Division REQUEST FOR QUOTATIONS FOR MULTIPLE PROJECTS UNDER CONTRACT #19-7624 “Marine Contractor Services” Date: 11/02/2020 From: Lisa Jacob, Project Manager 239-438-5239, Telephone Number 239-597-4502, Fax Number Lisa.Jacob@colliercountyfl.gov To: All Awarded Vendors on Contract #19-7624 – Marine Contractor Services” Subject: ADDENDUM #1 2020 Clam Pass Maintenance Excavation issued to answer questions raised at November 2 pre-quote meeting As provided in the referenced contract, the Pelican Bay Services Division (PBSD) is soliciting quotes for the referenced project. RFQ Due Date: November 10, 2020 at 3:00 PM Pre-Quote Meeting November 2, 2020 at 10 AM Number of Days to Substantial Completion: 14 days Number of Days to Completion: 30 days Tasks and Specs: Attached “2020 Clam Pass Maintenance Excavation” plans, technical specifications and bid schedule. Your quotation response for this project is due no later than the date and time specified above. We will not accept any quotation responses later than the noted time and date. If your firm is unable to respond electronically, your quotation must be received in the office of the PBSD at the below referenced address no later than the time and date specified. We look forward to your participation in this request for information/quotation process. __________________________________________________________ Firm’s Complete Legal Name ___________________________________________________________ Telephone Number / Fax Number ___________________________________________________________ Signature ___________________________________________________________ Title ___________________________________________________________ Print Name Date 7.B.6 Packet Pg. 82 Attachment: Addendum #1 RFQ-19-7624 (2020 Clam Pass Maintenance Excavation) 11-2-2020 (14205 : Clam Pass Maintenance Excavation) Question 1: Where are the beach access points locations? *Horizon Way Beach Access, City of Naples, Naples, FL 34103 https://goo.gl/maps/khYJoqvDry4FUjiQ7 approximately 2.1 miles south of Clam Pass *ROW permit with the City of Naples is required to use this access point and we will work with the awarded vendor to obtain permit. Head north approximately 2.1 miles to Clam Pass Horizon Way Beach Access Point (approximately 3951 Gulf Shore Blvd N) 7.B.6 Packet Pg. 83 Attachment: Addendum #1 RFQ-19-7624 (2020 Clam Pass Maintenance Excavation) 11-2-2020 (14205 : Clam Pass Maintenance Excavation) Bring equipment onto beach here Vanderbilt Beach Road Public Beach Access, Naples, FL 34108 https://goo.gl/maps/EmMhhLrVEPPFRRPU8 approximately 2.3 miles north of Clam Pass Question 2: What is the turbidity monitoring allowance level? Turbidity monitoring is required to ensure that turbidity levels at the compliance sites are less than 29 NTUs above the corresponding background turbidity levels. Pelican Bay Services will provide turbidity monitoring. Vanderbilt Beach Road Public Beach Access Point (Vanderbilt Beach Rd and Gulf Shore Dr) Head south approximately 2.3 miles to Clam Pass 7.B.6 Packet Pg. 84 Attachment: Addendum #1 RFQ-19-7624 (2020 Clam Pass Maintenance Excavation) 11-2-2020 (14205 : Clam Pass Maintenance Excavation) 7.B.7Packet Pg. 85Attachment: ClamPass-Drawings-Nov2020 (14205 : Clam Pass Maintenance Excavation) 7.B.7Packet Pg. 86Attachment: ClamPass-Drawings-Nov2020 (14205 : Clam Pass Maintenance Excavation) 7.B.7Packet Pg. 87Attachment: ClamPass-Drawings-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 CLAM PASS MAINTENANCE TECHNICAL SPECIFICATION OCTOBER 28, 2020 Section Title Page SECTION 1 Definitions ........................................................................................................... TS‐ 2 SECTION 2 Scope of Work .................................................................................................... TS‐ 2 SECTION 3 Access Limitations............................................................................................... TS‐ 3 SECTION 4 Preconstruction Meeting and Progress Submittals ........................................... TS‐ 3 SECTION 5 Order of Work ..................................................................................................... TS‐ 4 SECTION 6 Notice to Mariners .............................................................................................. TS‐ 5 SECTION 7 Soil Conditions .................................................................................................... TS‐ 5 SECTION 8 Excavation and Grading ...................................................................................... TS‐ 5 SECTION 9 Beach Fill ............................................................................................................. TS‐ 6 SECTION 10 Environmental Protection .................................................................................. TS‐ 7 SECTION 11 Final Cleanup ...................................................................................................... TS‐ 10 SECTION 12 Restriction of Access by Public ........................................................................... TS‐ 10 7.B.8 Packet Pg. 88 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-2 1. DEFINITIONS 1.1. The following terms and abbreviations used in these Technical Specifications shall be defined as: CONTRACTOR Those parties selected and duly authorized by the OWNER to conduct the work specified herein and their subcontractors. DEP State of Florida Department of Environmental Protection. ENGINEER Humiston and Moore Engineers, P.A., its employees or designees as appropriate, representing the OWNER. OWNER Collier County c/o Pelican Bay Services Division (PBSD) and their duly authorized representatives. CONTRACT DRAWINGS Construction Plans PROJECT Clam Pass Maintenance Project USACE United States Army Corps of Engineers USCG United States Coast Guard WORK All tasks directly and indirectly necessary to complete the scope of work as defined in Section 2, these Specification and as shown on the CONTRACT DRAWINGS in compliance with applicable permits and maintain the safety of workers and the general public. 2. SCOPE OF WORK 2.1. The WORK consists of furnishing all labor, materials, and equipment, and performing all tasks necessary for the completion of mechanical excavation and grading of the entrance and immediate flood shoals of the Clam Pass channel, placement of the excavated material within the authorized grading area. The area of Work activity includes excavation and grading from stations 0+00 to not beyond 5+60, as conditions allow. 2.2. It is anticipated that the WORK will be constructed from uplands. However, CONTRACTOR may work from water based equipment. 2.3. The CONTRACTOR at the direction of the ENGINEER shall grade existing sand south of the inlet to establish a smooth construction access transition south of the inlet. Sand used for grading shall come from the nearby vicinity to achieve an access as shown on the CONTRACT DRAWINGS. Excess sand from grading south of the inlet shall be placed north of the inlet within the grading template. Sand from excavation of the inlet channel shall also be placed within the grading template to the north. 7.B.8 Packet Pg. 89 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-3 2.4. Sand shall also be excavated from Section B of the Project Area east to station 5+60 and that sand shall be placed within the authorized template north of the inlet. 2.5. This WORK must be completed in accordance with the plans and these specifications within the Contract Time as specified in the Contract and in strict compliance with all regulatory authorizations. These authorizations include a Florida Department of Environmental Protection (DEP) Consolidated Joint Coastal Permit and Sovereign Submerged Lands Authorization Nos. 0296087‐001‐JC through the latest permit modification 0296087‐007‐JN and U.S. Army Corps of Engineers Permit No. 1996‐ 02789 (IP‐CC). 2.6. The CONTRACTOR shall be solely responsible for all construction means, methods, procedures, techniques, including the layout of the WORK and sequence of construction to complete the WORK in compliance with the regulatory authorizations, plans, and these specifications. Such means, methods procedures and techniques shall be coordinated with the OWNER, ENGINEER, and other stakeholders identified by the OWNER. 2.7. The CONTRACTOR shall consider tides, currents, and site conditions when conducting the WORK. 2.8. The CONTRACTOR is solely responsible for management of equipment access, the staging area, pedestrian safety, construction layout and staking, monitoring and recording of progress of WORK, maintaining water quality, preparation of daily reports of operations, and the sequence of the WORK as specified in Section TS‐5.0, and keeping track of construction progress and any deviations from the CONTRACT DRAWINGS as specified herein. 3. ACCESS LIMITATIONS 3.1. Land based access points are located north of Pelican Bay at the western end of Vanderbilt Beach Road at the County Public Park and at street ends within Park Shore to the south of the project, the nearest being Horizon Way. Any and all points of access must be coordinated with Collier County and the City of Naples. When needed to have vehicles access the site by beach, the CONTRACTOR shall be responsible for obtaining all necessary Vehicle on the Beach permits from Collier County and the City of Naples through coordination with the OWNER for such activities. Costs for obtaining these permits shall be included in the CONTRACTOR’s Bid under Item 1, Mobilization and Demobilization. 4. PRE‐CONSTRUCTION MEETING AND PROGRESS SUBMITTALS 4.1. Prior to commencement of construction, CONTRACTOR shall attend a pre‐construction meeting and meet with the OWNER and ENGINEER. CONTRACTOR's designated Construction Manager shall be present at the pre‐construction meeting, and CONTRACTOR shall submit for OWNER’s approval, a completed Work Plan, some of which is to be provided as part of the Bid Submittal describing the following in detail, including but not limited to: 4.1.1.Order of Work, 4.1.2.Anticipated schedule, including identification of specific locations and areas to be used for mobilization, material and equipment storage, and access. Construction staging is authorized south of the inlet. 7.B.8 Packet Pg. 90 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-4 4.1.3.Vessels and heavy equipment to be used, 4.1.4.A Safety Plan that includes procedures for restricting access to the construction area by recreational boaters, swimmers, surfers, divers, or other members of the public. This shall include fencing and monitoring of beach areas adjacent to WORK areas and spoil areas to deter beachgoers during operations and plans to provide a safe beach environment when not operating. The plan shall include assigning a dedicated safety monitor whose sole purpose is to deter beachgoers from the project site. 4.1.5.Number and qualifications of personnel to be used, 4.1.6.Specific methods to be used in establishing horizontal and vertical control for the project. 4.1.7.Specific methods for conducting progress pay surveys for documenting WORK completed in support of request for pay, if these are to be taken. 4.1.8.Identification of Subcontractors and their respective contact information. 4.1.9.A form to be approved by the ENGINEER shall be used for reporting daily operations. This form shall include but not be limited to; construction progress; identification of WORK and location completed and or partially completed with respect to progress stations; identification of the number of personnel on the job, equipment at the site, materials delivered to the site and materials incorporated in the WORK completed during the reporting period and cumulatively for the completed portion of the project, weather and sea conditions, the extent of and reason for any delays, and any instructions received from the OWNER or ENGINEER, and any site visits and instructions by staff of regulatory agencies. This form shall be submitted to the OWNER or ENGINEER by 5:00 PM on the day following the day covered by the report. 4.2. CONTRACTOR shall designate a competent Construction Manager, to be on site at all times while WORK is in progress, who will be responsible for seeing that the WORK is completed in compliance with the Contract Documents. 4.3. CONTRACTOR’s Construction Manager shall attend regular progress meetings to be held on site with the OWNER and ENGINEER to review progress of the Work, schedule, and submittals. CONTRACTOR shall report on progress related to any instructions received from or requests made by the OWNER or ENGINEER during the previous progress meeting and intervening work. 4.4. CONTRACTOR shall secure Maintenance of Traffic (MOT) permits, if required, and abide by all required MOT plans and conditions. 4.5. CONTRACTOR shall provide a cell phone number by which the Construction Manager may be reached at any time during construction. 5. ORDER OF WORK 5.1. The order of WORK is at the discretion of the CONTRACTOR. 5.2. WORK which involves excavation, grading, and transport of equipment or any other construction activity on the beach shall be conducted in accordance with all local (County and City), state and federal authorizations for this project. 7.B.8 Packet Pg. 91 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-5 6. NOTICE TO MARINERS 6.1. CONTRACTOR shall be responsible for notifying the U.S. Coast Guard in sufficient time to allow for publication of a Notice to Mariners for this project. The Coast Guard contact is; U.S. Coast Guard 909 SE First Avenue Brickle Plaza, Federal Building Miami, Florida 33131‐3050 Attention: Lee Dragon. 305‐415‐6752 – or – 305‐415‐6750 Email: Lee.dragon@uscg.mil –or‐ d07‐smb‐d7‐Lnm@uscg.mil 7. SOIL CONDITIONS 7.1. This is a maintenance project and the material to be excavated and graded is anticipated to be recently accumulated beach quality sand which has been transported by wave action along the beach. The excavation shall be done to avoid placing any non‐beach compatible material on the beach. Should clay, peat or other non‐beach compatible material be encountered, that material should be stockpiled at a location directed by the OWNER or ENGINEER to be disposed of by CONTRACTOR as directed by OWNER or ENGINEER. Changes in depths of excavation, grading, and fill placement limits must be approved by the ENGINEER. If non‐beach compatible material at or near the design grade or side slopes is placed on the beach, the CONTRACTOR will be responsible for clean up at no additional cost. In such cases, when encountering the non‐beach compatible material, CONTRACTOR shall contact ENGINEER immediately to determine if adjustments in the location and depth of excavation or grading are necessary. 8. EXCAVATION AND GRADING 8.1. The WORK covered by this section consists of furnishing all labor, materials, and equipment, and performing all construction stake‐out, excavation, and transport and grading of the excavated material to achieve design grades. 8.2. Verification of achieving design grades will be based on site inspections by ENGINEER and site control established by a licensed surveyor. CONTRACTOR is advised that the WORK is in a highly dynamic area that is subject to frequent change. 8.3. The information discussed in SECTION 7 describes potential variability in the material which will necessitate selective excavation by the CONTRACTOR and coordination with ENGINEER. Should unsuitable material near the maximum depth of excavation or grading be encountered, the maximum depth of excavation may be reduced by the ENGINEER to avoid excavating unsuitable beach material. 8.4. Historical Artifacts. During the construction project, should the CONTRACTOR uncover any historic artifacts of archeological and public interest, the CONTRACTOR shall notify the ENGINEER immediately. CONTRACTOR and develop an appropriate plan to move forward while protecting such artifacts. 8.5. CONTRACTOR shall continuously monitor tide levels and depth of digging to insure that the authorized depth limits are not exceeded. 7.B.8 Packet Pg. 92 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-6 8.6. CONTRACTOR shall include the beginning and ending position stationing of the excavation, grading and fill placement on the daily report forms. 8.7. Trash and Debris. The CONTRACTOR shall assume the risk of any down time or expense incurred as the result of any trash or debris becoming lodged in or damaging equipment. 8.8. Misplaced Material. Should the CONTRACTOR, during the progress of the WORK, lose, dump, throw overboard, sink, or misplace any material, plant, machinery, or appliance, which in the opinion of the OWNER or ENGINEER may be dangerous to, or obstruct use of the inlet or adjacent areas, the CONTRACTOR shall recover and remove the same with the utmost dispatch. The CONTRACTOR shall give immediate notice, with description and location of such obstructions, or misplaced materials, to the OWNER or his representative, and when required, shall mark or buoy such obstructions until the same are removed. In the event of refusal, neglect, or delay in compliance with the above requirements, such obstructions may be removed by the OWNER, and the cost of such removal may be deducted from any money due or to become due to the CONTRACTOR or may be recovered under the CONTRACTOR's bond. 9. BEACH FILL 9.1. The WORK covered by this section consists of furnishing all labor, materials and equipment and performing all tasks necessary, including stakeout based on control established by OWNER, for the placement of sand on the beach fill area within the lines and grades shown on the plans. 9.2. The CONTRACTOR will establish lines and grades for the beach fill phase of the WORK. Lines and grades will be set in accordance with standard practice and at such reasonable intervals as will expedite the CONTRACTOR's WORK. The tolerances in the beach fill grade are plus or minus one half foot on all grades above Mean Low Water. 9.3. CONTRACTOR shall maintain site control as necessary to ensure accurate placement of the fill. Wherever grade stakes are used within the limits of fill placement, the CONTRACTOR will be responsible for the removal of all stakes prior to completion of the project. Wooden stakes shall not be used. CONTRACTOR shall be responsible for keeping a record of all grade stakes used in the project either for fill, grading or excavation. Grade stake logs shall be provided weekly indicating all; new stakes placed; stakes in place; and stakes removed. 9.4. Only beach quality material is to be placed on the beach. Based on previous excavating in this project area, it is anticipated that all of the material to be excavated or graded can be placed on the beach. However, should material removed from the design cut or grade be not beach compatible, it may not be placed on the beach. Non‐beach compatible material, if unavoidable, must be removed and disposed of off‐site at a location approved by the ENGINEER. 9.5. Placement of beach fill material shall not encroach beyond the continuous well‐ established vegetation line where such a line exists. It shall be the sole responsibility of the CONTRACTOR to ensure that the existing structures are not damaged in the 7.B.8 Packet Pg. 93 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-7 process of ingress and egress, and the CONTRACTOR shall be responsible for any damage to the existing structures as a result of conducting WORK. 9.6. The ENGINEER reserves the right to vary the width and grades of the WORK as shown on the plans in order to establish a uniform beach and continuity with adjacent areas. 9.7. Rock Rubble or Debris. Should rock, rubble or any other debris larger than two (2) inches in diameter be encountered during excavation, the CONTRACTOR will adjust the excavation or reduce the excavation depth to avoid placing such debris material on the beach. CONTRACTOR shall be responsible for removing any such rock which is placed on the beach. CONTRACTOR shall remove from the site of the work all snags, driftwood and similar debris lying within the limits of the beach fill and grading section, as directed by ENGINEER, before placement of the fill. All materials removed shall be disposed of in an area provided by and at the expense of the CONTRACTOR and approved by the OWNER. Grading and other construction equipment will not be permitted outside the construction limits except for ingress or egress to and from the site by way of construction access approved by ENGINEER. 10. ENVIRONMENTAL PROTECTION 10.1.For the purpose of this specification, environmental protection is defined as the retention of the environment in its natural state to the maximum extent possible during project construction and to enhance the natural appearance in its final condition. Environmental protection requires consideration of air, water, and land, and involves noise, solid waste management as well as other pollutants. In order to prevent any environmental pollution arising from the construction activities in the performance of this Contract, the CONTRACTOR and all Subcontractors shall comply with all applicable Federal, State and local laws and regulations concerning environmental pollution control and abatement. 10.2.Prevention of Landscape Defacement. 10.2.1.The CONTRACTOR shall not deface, injure, or destroy trees or shrubs, nor remove or cut them without the authority of the OWNER. Ropes, cables, or guys shall not be fastened to or attached to any existing nearby trees or existing structures. Where the possibility exists that trees may be defaced, bruised, injured, or otherwise damaged by the CONTRACTOR's equipment or operations, the CONTRACTOR shall adequately protect such trees. Monuments and markers shall be protected before construction operations commence. 10.2.2. Restoration of Landscape Damage. Any trees, well established beach vegetation, or other landscape feature scarred or damaged by the CONTRACTOR's equipment or operations shall be restored to a condition satisfactory to the OWNER. Restoration of scarred and damaged trees shall be performed in an approved manner by experienced workmen. Trees damaged beyond restoration shall be removed and disposed of by CONTRACTOR in a manner approved by OWNER. Trees that are to be removed because of damage shall be replaced at the CONTRACTOR's expense by nursery‐grown trees of the same species or a species approved by the OWNER. The size and quality of nursery‐grown trees shall also be approved by the OWNER. 7.B.8 Packet Pg. 94 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-8 10.2.3. Any upland storage and staging areas required by the CONTRACTOR shall be the responsibility of the CONTRACTOR, and the CONTRACTOR shall obtain all necessary approvals for any such areas. 10.3.Post‐Construction Cleanup or Obliteration: The CONTRACTOR shall obliterate all signs of construction WORK areas, waste materials, or any other vestiges of construction, including grade stakes, as directed by OWNER. The area will be restored to near natural conditions. The same conditions apply to all areas of WORK including construction access and staging locations. 10.4.Special measures shall be taken by the CONTRACTOR to prevent bilge pumpage or effluent, chemicals, fuels, oils, greases, bituminous materials, waste washing, herbicides and insecticides and from entering public waters. 10.5.Disposal of any materials, wastes, effluent, trash, garbage, oil, grease, chemicals, etc., in areas adjacent to streams or other waters of the State shall not be permitted. If any waste materials are dumped in unauthorized areas, the CONTRACTOR shall remove the material(s) and restore the area(s) to the original condition. If necessary, contaminated ground shall be excavated, disposed of as directed by ENGINEER, and replaced with suitable fill material, compacted and finished with a suitable and compatible top layer of material and planted as required to reestablish vegetation. 10.6.Additional Costs. No separate payment will be made for the prevention, control, or abatement of environmental pollution, and all costs in connection therewith or incidental thereto shall be included in CONTRACTOR’s costs. 10.7. Turbidity 10.7.1. Turbidity monitoring as required in the DEP permit and as described in this section will be conducted by a qualified, independent third party provided by OWNER. The CONTRACTOR shall assist the turbidity monitor as necessary, and shall provide such information on the location of the excavation as needed to complete the monitoring reports to be filed with the DEP, as needed. It is the CONTRACTOR’s responsibility to conduct the Work so that the project remains in compliance with DEP water quality standards. 10.7.2. Any and all turbidity monitoring shall be conducted in accordance with state and federal permit requirements. 10.7.3.Turbidity Violations 10.7.3.1. Report of any violations is required by the DEP permit. If monitoring reveals an apparent violation of the State Water Quality Standard for turbidity, all construction activities must cease immediately. The occurrence of the violation must be reported to the ENGINEER immediately as well as corrective actions proposed by the CONTRACTOR to reduce turbidity. Upon instructions from the ENGINEER, corrective measures as approved by the ENGINEER shall be undertaken immediately. 10.7.3.2. Procedures for reporting and resumption of work are identified in the DEP permit. CONTRACTOR shall maintain regular communication with ENGINEER during the reporting and resumption of work following any apparent turbidity violation. 7.B.8 Packet Pg. 95 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-9 10.8.Manatees 10.8.1. In order to ensure that manatees are not adversely affected by the construction activities as described in these specifications, the State DEP permit requires the following as deemed appropriate for water related activities involving use of vessels. 10.8.1.1. The CONTRACTOR shall instruct all personnel associated with the project of the potential presence of manatees and the need to avoid collisions with the manatees. CONTRACTOR shall be responsible for all construction personnel to observe water‐related activities for the presence of manatees and shall implement appropriate precautions to ensure protection of manatees. 10.8.1.2. CONTRACTOR shall advise all construction personnel that there are civil and criminal penalties for harming, harassing, or killing manatees which are protected under the Marine Mammal Protection Act of 1972, the Endangered Species Act of 1973, and the Florida Manatee Sanctuary Act. The CONTRACTOR will be held responsible for any manatee harmed, harassed, or killed as a result of construction of the Project. 10.8.1.3. Prior to commencement of construction of the Project, the CONTRACTOR shall construct and display temporary signs concerning manatees. 10.8.1.3.1. A sign measuring at least 3 ft. by 4 ft. which reads “Caution Manatee Area” will be posted if vessels are associated with the construction and should be placed visible to the vessel operator. 10.8.1.3.2. For all vessels, a temporary sign at least 8 1/2" X 11" reading "Caution: Manatee Habitat. Idle speed is required if operating a vessel in the construction area. All equipment must be shut down if a manatee comes within 50 feet of operation. Any collision with and/or injury to a manatee shall be reported immediately to the Florida Marine Patrol at 1‐800‐DIALFMP (1‐800‐342‐5367). The U.S. Fish and Wildlife Service should also be contacted in Jacksonville (1‐904‐232‐2580) for north Florida or in Vero Beach (1‐407‐562‐3909) for south Florida”. 10.8.1.4. Siltation Barriers, if used, shall be made of material in which manatees cannot become entangled, are properly secured, and are regularly monitored to avoid manatee entrapment. Barriers must not block manatee entry to or exit from essential habitat. 10.8.1.5. If manatees are seen within 100 yards of the active daily construction/excavating operation, CONTRACTOR shall ensure that all appropriate precautions shall be implemented to ensure protection of the manatee. These precautions shall include the operation of all moving equipment no closer than 50 feet of a manatee. CONTRACTOR is advised that operation of any equipment closer than 50 feet to a manatee shall necessitate immediate shutdown of that equipment. 7.B.8 Packet Pg. 96 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) 2020 Clam Pass Maintenance - Technical Specification TS-10 10.8.1.6.CONTRACTOR shall report any collision with and/or injury to a manatee immediately to the Florida Marine Patrol (1‐800‐DIAL‐FMP, or 1‐800‐342‐ 5367) and to the Florida Fish and Wildlife Commission Bureau of Protected Species Management at (850) 922‐4330. 10.8.2. The Clam Bay ecosystem contains waterways that are difficult to navigate due to shallow water depths and meandering channels lined with protruding mangrove branches and roots to protect the significant natural resources and water quality of the Clam Bay ecosystem, and to provide protection to the public safety, a condition of the DEP permit requires that there be an idle speed and no wake restriction on motorized vessels used in the system. The CONTRACTOR shall adhere to an idle speed and “no wake” requirement in the project area. 10.9. Marine Turtle and Shorebird Nesting Protection ‐ The project construction is planned to occur outside of the Marine Turtle Nesting seasons. 11. SECTION 11 FINAL CLEANUP 11.1. Final clean‐up shall include the removal of all the CONTRACTOR's plant and equipment either for disposal or reuse. Plant and equipment to be disposed of shall only be disposed of in a manner and at locations approved by the ENGINEER. 11.2. Unless otherwise approved in writing by the ENGINEER, the CONTRACTOR will not be permitted to abandon any equipment or materials in the construction area including access areas, or other areas adjacent to or within the work site. 11.3.Upon demobilization, it is important that all ruts within the beach resulting from equipment associated with this project are eliminated and smoothed. 12. SECTION 12 RESTRICTION OF ACCESS BY THE PUBLIC 12.1. CONTRACTOR shall erect such barricades, fences and signs and maintain such barricades as necessary to prevent public access to the construction area. CONTRACTOR shall also be responsible to post appropriate warnings within the construction area to prevent pedestrians entering the construction project. It will be the CONTRACTOR's responsibility to ensure that the construction project area is sufficiently posted and monitored to prevent swimmers, boaters and pedestrians from injury from the construction. Fencing shall be reviewed in advance at the pre‐ construction meeting. 12.2.CONTRACTOR shall assign at least one dedicated safety monitor to deter beachgoers from the construction area 7.B.8 Packet Pg. 97 Attachment: ClamPass-TechnicalSpecs-Nov2020 (14205 : Clam Pass Maintenance Excavation) HUMISTON AND MOORE ENGINEERS Clam Pass 2020 maintenance excavation and grading Collier County Quotes RFQ #19-7624 ***Estimation of Probable Costs*** November 2020 Item Description Unit of Measure Multiplier Unit Price Total 1 Mobilization & Demobilization1 Lump Sum 1 30,000 30,000 2 Excavation and Grading - Section A est 4,000 Cy 2 Lump Sum 1 40,000 40,000 3 Excavation and Grading - Section B est 1,000 Cy 3 Lump Sum 1 20,000 20,000 Subtotal 90,000 4 Project Contingency 10% 9,000 Total 99,000 5 Additional Excavation with Placement if required for additional work CY - 10 Notes: 1) Mobilization and Demobilization from Horizon Way on the south side and Vanderbilt Beach Rd on the North Side. 2) The quantity is based on engineering estimates, field observation on October 8, 2020, and the design template from Stations 0+00 through 3+60. Inlet Bank Grading to achieve smooth flow path as directed by engineer. Grading on north side to be primarily for filling in the channel meander and escarpment reduction. 3) The estimated quantity is intended to excavate some of the sand accumulation in section B that can be done with mechanical equipment. The quantity is based on engineering estimates field observation on October 8, 2020 and the design template from Stations 3+60 through 5+60. 7.B.9 Packet Pg. 98 Attachment: OPC 2020 Clam Pass Maintenance Excavation HM (14205 : Clam Pass Maintenance Excavation) 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Report Meeting Date: 11/23/2020 Prepared by: Title: – Tourism Name: Yasmith Yidi 11/17/2020 12:24 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/17/2020 12:24 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/17/2020 12:30 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 11/17/2020 12:43 PM Tourism Jack Wert Director Completed 11/17/2020 1:03 PM Corporate Business Operations Sean Callahan Executive Director Completed 11/17/2020 1:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:30 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 10.A Packet Pg. 99 Marketing Partner Reports November 23, 2020 10.A.1 Packet Pg. 100 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Collier County Tourism Research Presented by: Research Data Services, Inc. November 2020 October 2020 Presented to: The Collier County Tourist Development Council 10.A.1 Packet Pg. 101 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 3 Economic Indicators 10.A.1 Packet Pg. 102 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,400 29,000 27,400 26,400 26,200 26,100 27,800 30,300 31,000 2019 31,700 32,400 32,400 31,700 30,100 28,400 27,600 27,300 27,100 28,600 31,100 31,700 2020 31,400 31,800 31,700 19,900 20,700 22,800 22,700 23,700 24,500 15,000 20,000 25,000 30,000 35,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (April 2018 through December 2019 employment projections revised as of March 16, 2020 reporting.) 2020 2016201720182019 10.A.1 Packet Pg. 103 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 5 Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2016 918,929 989,845 1,269,961 900,594 606,833 492,413 484,074 431,729 391,844 550,316 727,634 840,501 2017 892,905 946,079 1,252,124 1,032,783 629,321 528,383 530,428 481,185 327,466 581,317 767,064 873,494 2018 965,981 1,053,817 1,379,728 939,957 668,665 546,159 561,039 501,023 418,256 569,553 810,283 958,717 2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818 2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 RSW Total Passenger TrafficCY 2016: 8.60 million (+2.8%) CY 2017: 8.84 million (+2.8%) CY 2018: 9.37 million (+6.0%) CY 2019: 10.23 million (+9.1%) CY 2020 to date: 4.41 million (-42.2%) Southwest Florida International Airport (RSW) Passenger Traffic 10.A.1 Packet Pg. 104 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 6 Fiscal Year 2020 October 2019 –September 2020 Collier Visitor Profile 10.A.1 Packet Pg. 105 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 7 Collier Tourism Metrics Fiscal Year 2020 (October –September) Number of Visitors Room Nights Economic Impact •1,520,000 •-19.7%∆ •1,962,900 •-21.0%∆ •$1,734,702,000 •-23.4%∆ 10.A.1 Packet Pg. 106 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 8 Visitor Origins Fiscal Year 2020 (October –September) # of Visitors FY 2019 (Oct. ‘18 –Sep. ‘19) # of Visitors FY 2020 (Oct. ‘19 –Sep. ‘20)∆ % Florida 677,495 708,272 +4.5 Southeast 123,975 94,889 -23.5 Northeast 360,091 252,858 -29.8 Midwest 287,042 205,210 -28.5 Canada 44,797 27,593 -38.4 Europe 300,882 155,106 -48.4 Other 98,018 76,072 -22.4 TotalY 1,892,300 1,520,000 -19.7 10.A.1 Packet Pg. 107 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 9 Year to Date 2020 January –October Collier Visitor Profile 10.A.1 Packet Pg. 108 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 10 Collier Tourism Metrics Calendar Year to Date 2020 (January –October) Number of Visitors Room Nights Economic Impact •1,157,700 •-27.3%∆ •1,502,500 •-29.1%∆ •$1,301,889,700 •-31.9%∆ 10.A.1 Packet Pg. 109 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 11 Visitor Origins Calendar Year to Date 2020 (January –October) # of Visitors 2019 # of Visitors 2020 ∆ % Florida 560,969 619,769 +10.5 Southeast 103,406 72,536 -29.9 Northeast 316,316 194,668 -38.5 Midwest 241,604 135,499 -43.9 Canada 37,696 15,119 -59.9 Europe 249,970 66,621 -73.3 Other 83,139 53,488 -35.7 Total 1,593,100 1,157,700 -27.3 10.A.1 Packet Pg. 110 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 12 Collier Comp Set Occupancy ADR RevPAR 2020 % ∆2020 % ∆2020 % ∆ Naples MSA 44.5%-31.2 $247.46 -0.8 $110.24 -31.8 Naples Upscale 48.5%-33.7 $324.87 +1.8 $157.52 -32.5 Miami-Hialeah 47.2%-38.1 $201.12 +2.9 $94.89 -36.3 Florida Keys 57.9%-25.5 $288.53 +3.5 $167.07 -22.8 Ft. Myers 49.9%-28.5 $164.14 -0.5 $81.84 -28.9 Sarasota-Bradenton 51.1%-23.5 $139.88 -2.9 $71.52 -25.7 Clearwater 55.0%-27.4 $144.93 -11.2 $79.64 -35.6 St. Petersburg 51.9%-29.9 $149.90 -8.7 $77.81 -36.0 Palm Beach County 46.0%-36.1 $193.69 +2.7 $89.16 -34.4 Ft. Lauderdale 50.6%-33.3 $142.09 -4.3 $71.87 -36.2 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2020 (January –September) 10.A.1 Packet Pg. 111 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 13 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2020 (January –September) Trans % ∆19-20 Grp % ∆19-20 Total Naples MSA 33.9%-16.9 10.6%-55.7 44.5% Miami-Hialeah 33.1%-41.9 9.8%-35.0 47.2% Florida Keys 51.9%-23.3 5.7%-40.8 57.9% Ft. Myers 39.7%-27.1 7.7%-43.7 49.9% Sarasota-Bradenton 42.4%-19.3 7.9%-39.6 51.1% Clearwater 46.1%-20.2 8.8%-50.3 55.0% St. Petersburg 43.1%-21.4 7.9%-56.0 51.9% Palm Beach County 33.4%-34.6 11.9%-38.9 46.0% Ft. Lauderdale 39.5%-29.8 8.4%-45.4 50.6% 10.A.1 Packet Pg. 112 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 14 Collier Comp Set –ADR ($) Trans % ∆19-20 Grp % ∆19-20 Total Naples MSA $242.02 -7.4 $265.53 +15.8 $247.46 Miami-Hialeah $201.15 +1.7 $249.24 +17.5 $201.12 Florida Keys $288.59 +3.1 $294.69 +8.0 $288.53 Ft. Myers $167.97 -3.0 $164.99 +16.1 $164.14 Sarasota-Bradenton $144.02 -3.2 $126.09 -4.4 $139.88 Clearwater $145.12 -14.6 $143.91 +1.4 $144.93 St. Petersburg $150.83 -12.1 $148.52 +2.4 $149.90 Palm Beach County $180.77 -5.0 $235.95 +23.0 $193.69 Ft. Lauderdale $138.24 -5.7 $171.02 +2.1 $142.09 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2020 (January –September) 10.A.1 Packet Pg. 113 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 15 October 2020 Collier Visitor Profile 10.A.1 Packet Pg. 114 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 16 Visitation/Economic Impacts of Tourism Collier October 2020 Visitors 2020 127,200 2019 154,000 Room Nights 2020 148,000 2019 195,700 Economic Impact 2020 $112,175,400 2019 $143,132,100 October %∆ -24.4 %∆ -17.4 %∆ -21.6 10.A.1 Packet Pg. 115 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 17 Occupancy/Room Rates Collier October 2020 Occupancy 67.5%44.6%-33.9 ADR $176.70 $183.23 +3.7 RevPAR $119.30 $81.72 -31.5 2019 2020 % ∆ 10.A.1 Packet Pg. 116 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 18 Collier Lodging Experiences Some 87.5% say that forward reservations are down. 22.7% say most reservations are two days or less forward and 27.3% say their reservations are primarily three to seven days in advance. “Our booking window is extremely short in spite of seeing activity into Q1 -Q2. Unfortunately, this does not provide us with enough data for worthwhile analysis.” Some mention beginning to see an uptick in interest from the Northeast and Midwest, mostly for 2021, but most current business remains drive market, primarily Florida. “Past historical data and expectations are not applicable in this COVID era. We see no sign that our major markets will rebound soon and have no idea when some semblance of normalcy will return.” “Forward looking is better than in some time, with the exception of group. Leisure is doing well.” Surveys Completed from November 1 –13, 2020 10.A.1 Packet Pg. 117 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 19 Licensed Transient Lodging Units Licensed Transient Lodging Units 2019 2020 ∆% Hotel 5,622 6,267 +11.5 Motel 2,019 2,013 -0.3 Apartment/Vacation Rental 2,508 2,865 +14.2 Total Licensed Lodging Units 10,149 11,145 +9.8 Collier October 2020 * Source: Florida Department of Business and Professional Regulation (DBPR) 10.A.1 Packet Pg. 118 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 20 RDS Occupancy/ADR Collier October 2020 * Please note that 59.4% of properties responding provided usable midweek/weekend breakout data this month. Midweek Weekend 2019 2020 2019 2020 Occupancy 68.5%41.2%59.0%55.6% ADR $170.10 $166.44 $185.50 $206.38 10.A.1 Packet Pg. 119 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 21 Visitor Metrics Collier’s October visitation originates from the following primary market segments: Collier October 2020 October Visitation 2020 Visitor #∆% Florida 98,962 +60.3 Southeast 8,904 +5.1 Northeast 7,886 -63.4 Midwest 6,996 -69.1 Canada*0 -100.0 Europe*0 -100.0 Other 4,452 -39.8 Total 127,200 -17.4 * October 2020’s Canadian and European visitation was too small to measure. 10.A.1 Packet Pg. 120 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 22 Collier Comp Set September 2020 Occupancy ADR RevPAR 2020 % ∆2020 % ∆2020 % ∆ Naples MSA 38.5%-18.7 $173.08 +10.8 $66.60 -10.0 Naples Upscale 41.1%-30.2 $240.39 +20.1 $98.70 -16.2 Miami-Hialeah 36.2%-40.6 $118.24 -12.0 $42.78 -47.7 Florida Keys 56.0%+14.2 $212.67 +16.0 $119.13 +32.4 Ft. Myers 44.9%-10.2 $112.52 +10.6 $50.51 -0.6 Sarasota-Bradenton 47.6%-1.1 $110.78 +7.6 $52.69 +6.4 Clearwater 50.6%-14.6 $121.61 -0.7 $61.56 -15.1 St. Petersburg 45.5%-20.2 $126.14 +1.6 $57.38 -18.9 Palm Beach County 40.3%-29.3 $128.43 +8.7 $51.72 -23.2 Ft. Lauderdale 45.8%-24.6 $96.09 -8.2 $44.00 -30.8 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 121 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 23 Collier Comp Set –Occupancy (%) September 2020 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆19-20 Grp % ∆19-20 Total Naples MSA 36.2%+29.1 2.1%-88.8 38.5% Miami-Hialeah 31.1%-33.0 2.1%-80.1 36.2% Florida Keys 53.2%+22.5 2.6%-50.8 56.0% Ft. Myers 38.9%+1.1 4.8%-51.4 44.9% Sarasota-Bradenton 40.6%+5.9 6.2%-26.4 47.6% Clearwater 48.8%+12.4 1.9%-88.3 50.6% St. Petersburg 40.8%-1.8 4.1%-71.6 45.5% Palm Beach County 33.4%-19.9 6.6%-53.6 40.3% Ft. Lauderdale 41.1%-10.6 3.3%-69.0 45.8% 10.A.1 Packet Pg. 122 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 24 Collier Comp Set –ADR ($) September 2020 Trans % ∆19-20 Grp % ∆19-20 Total Naples MSA $176.96 +13.5 $112.41 -28.4 $173.08 Miami-Hialeah $124.18 -6.7 $92.47 -39.9 $118.24 Florida Keys $213.61 +16.9 $198.93 +4.7 $212.67 Ft. Myers $117.67 +14.4 $83.70 -16.4 $112.52 Sarasota-Bradenton $114.77 +10.9 $90.95 -15.0 $110.78 Clearwater $122.07 +0.3 $109.56 -12.0 $121.61 St. Petersburg $126.65 +0.7 $123.02 +1.8 $126.14 Palm Beach County $107.86 -2.8 $235.51 +65.0 $128.43 Ft. Lauderdale $99.52 -4.9 $64.50 -42.6 $96.09 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 123 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 25 First Time Visitors (% Yes) Collier October 2020 4.0 0.6 32.1 26.8 36.1% 27.4% 0 10 20 30 40 2019 2020 % New Market Share Gain from FL 10.A.1 Packet Pg. 124 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 26 Percent Group Business Collier October 2020 37.7 7.3 0 5 10 15 20 25 30 35 40 Group % 2019 2020 10.A.1 Packet Pg. 125 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 27 Visitor Perceptions Collier October 2020 •97.4%Satisfaction 96.8% •97.0%Would Recommend 96.7% •16.0%More Expensive 21.2% •95.6%Plan to Return 95.8% 2019 2020 10.A.1 Packet Pg. 126 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 28 Average Age/Median Income Collier October 2020 •47.7 Average Age (years)48.4 •$161,081 Median HH Income $148,708 2019 2020 10.A.1 Packet Pg. 127 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 29 Airports of Deplanement (Top Four) Collier October 2020 62.7 8.1 5.3 3.3 82.4 5.4 1.9 0.60 10 20 30 40 50 60 70 80 90 RSW Orlando/Sanford Ft. Lauderdale Tampa % 2019 2020 % of Visitors Who Fly 2019 56.9% 2020 13.9% 10.A.1 Packet Pg. 128 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 30 Party Size/LOS This October, visitor party size averaged 2.5 travelers who stayed for 2.8 nights in the Naples, Marco Island, Everglades area (October 2019: 2.4 people; 3.2 nights). Collier October 2020 10.A.1 Packet Pg. 129 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11.16.20 31 Information Fully 97.9% consult the web for trip information, with some 85.7% making bookings for their trip online area (October 2019 Consult: 92.1%; Book: 90.4%). Collier October 2020 10.A.1 Packet Pg. 130 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) TDC November 2021 10.A.1 Packet Pg. 131 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) What We’ll Cover ●Media Placements 4th Quarter○Local Initiatives○Out of Market 10.A.1 Packet Pg. 132 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign 10.A.1 Packet Pg. 133 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign The Local Heroes Campaign is targeted to the Naples-Fort Myers DMA and promotes local shopping, dining, and being a tourist in your own backyard. Dates: 9/21-12/20 Media Currently in-market:●Television●Radio●Print●Billboards●Digital Campaign●Facebook/Instagram Total Estimated Impressions: 13,702,912 10.A.1 Packet Pg. 134 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Television The TV campaign is currently in-market on 4 stations with a :30 TV spot. Exact dates that campaign is running on TV in Naples-Ft. Myers DMA: 9/21-10/11, 10/19-11/8, 11/23-12/13 (9 weeks total) Stations: ●WBBH (NBC)○Programming includes Today Show, NBC 2 4pm and 5pm News, NBC Nightly News with Lester Holt, Wheel of Fortune/Jeopardy, Late Night with Seth Meyers●WZVN (ABC)○Programming includes Good Morning America, Kelly Clarkson, Ellen, Tamron Hall, and ABC7 6pm News●WINK (CBS)○Programming includes WINK AM News, CBS This Morning, Live with Kelly & Ryan, 4, 5 and 6pm Evening News, 11pm Late News, Late Show with Stephen Colbert, CBS Sunday Morning, and Face the Nation●WFTX (Fox) Programming includes Fox 4 Morning News at 7am and 8am, Fox News at 6pm and 10pm (M-Sun), Fox 4 Morning News Saturday, and Fox News Sunday Overall the Local Heroes TV campaign will have 408 spots, and will reach an estimated 4,367,000 impressions. Of that, we were able to negotiate 108 bonus spots running across all stations. 10.A.1 Packet Pg. 135 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Creative 10.A.1 Packet Pg. 136 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Radio The radio campaign is currently in-market on 2 stations with a :30 spot and :60 endorsement spots. Exact dates that campaign is running on radio in Naples-Ft. Myers DMA: 9/21-12/20 (10 weeks total) Stations: ●WINK FM ○Dates 9/21-10/11, 10/19-11/8, 11/23-12/13 (9 weeks)○Format -Classic Hits○Endorsement Campaign with Logan, host of morning show○:60 endorsement spots and :30 brand spots to be recorded by Logan○Total 57 spots per week, 513 over campaign○Bonus streaming schedule and 4 months of banner on station website, plus 15 bonus :30 spots per week●WJPT Sunny 106.3○Dates: 9/21-12/20 (10 weeks)○Format -Soft Adult Contemporary○Sunny 106.3 is one of top stations in the market and goes to all Christmas music starting Thanksgiving week○Approx 40 spots per week, 550 over campaign○Bonus 10x :30 spots per week -total 140x over campaign Overall the Local Heroes radio campaign will have 1,063 spots and will reach an estimated 3,883,400 impressions. We were able to negotiate a total of 275 :30 spots over the campaign. 10.A.1 Packet Pg. 137 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Creative “Local Hero” Radio :30 There’s a movement happening in Collier County right now. A Pledge to assure residents and visitors that the hotels, restaurants and shops that help drive our local economy are following all necessary safety protocols. And now it’s time for you to Pledge your support. When you take the Paradise Pledge, you’re making a promise to support local businesses. So eat in their restaurants… shop in their stores. Be more than just a customer. Be a local hero. And be the one thing our community needs most right now. 10.A.1 Packet Pg. 138 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Digital The digital campaign is running with our media partner Epsilon/Conversant Exact dates that campaign is running in Naples-Ft. Myers DMA: 9/21-12/13 (13 weeks total) Digital Tactics:●Display Banners●Digital Video●Native●OTT Targeted to residents in Naples-Ft. Myers DMA A25-64 with lifestyle, entertainment, shopping, dining, eco/outdoors interests At end of this campaign we will receive from our media partner an Economic Impact Report showing the credit card spends in the market by people who were exposed to the advertising. Overall the Local Heroes digital campaign will reach an estimated 3,791,667 impressions. We were able to negotiate 111K bonus impressions over the campaign. 10.A.1 Packet Pg. 139 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Creative 10.A.1 Packet Pg. 140 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Creative 10.A.1 Packet Pg. 141 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Paid Social The paid social campaign is currently running on Facebook and Instagram. Exact dates that campaign is running n Naples-Ft. Myers DMA: 10/12-12/13 (13 weeks total)●Targeted to broad audience of Adults 25-64 ●Collier County residents●Goals of Awareness and traffic to website●Targeting people with interests such as Local Restaurants, Dining, Culinary, Florida Seafood, Farmers Markets, Naples boutiques,boat tours, eco tours, Everglades interests, local attractions, staycations, support local So far in the campaign we have served 258,077 impressions, 118,648 post engagements (likes, comments, shares), and have seen a very strong 3.87% CTR (well above the .9% benchmark) when retargeting engaged users to drive traffic to the site. 10.A.1 Packet Pg. 142 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Creative 10.A.1 Packet Pg. 143 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Print Florida Weekly is running 3 times over the campaign ●Full page ad in Naples Edition of the Florida Weekly●Circulation of each issue: 17,700●September (9/24) and October (10/29) ran in Main News, Section A●Full page ad will be running in the Holiday Gift Guide in November (11/26) Overall the Local Heroes print campaign will reach an estimated 51,000 impressions. 10.A.1 Packet Pg. 144 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Out of Home Two billboards are currently in-market from 9/21-12/13 (12 weeks) ●Board 1:○US 41, just north of Bonita Beach Rd approaching Imperial River Bridge○Trivision board -Size 8' 0" x 20' 0"○Will reach 1,616,436 impressions total●Board 2:○US 41 6 mi. south of Hwy 951 targeting traffic heading into South Naples○Vinyl Bulletin -Size 10'6" x 36'○Will reach 104,520 impressions total Overall the Local Heroes radio campaign will reach an estimated 1,720,956 impressions. 10.A.1 Packet Pg. 145 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Local Heroes Campaign: Creative 10.A.1 Packet Pg. 146 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Out of Market Campaign 10.A.1 Packet Pg. 147 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Fall Out of Market Campaign The Fall Out of Market Campaign is targeted to our key markets with goal of driving visitation to Paradise Coast November through early January. Geo Targets:Atlanta, Chicago, Cleveland, Savannah, Tampa, West Palm Beach, Orlando, Jacksonville, Tallahassee, Gainesville* Dates:10/26-12/20 Media currently in-market:●Paid Search●Facebook/Instagram●Digital ●Television●Streaming●Digital Video/Second Screen Targeting Total Estimated Impressions: 47,825,804 *NYC may be added mid-campaign if quarantine restrictions are lifted upon return to NY state from FL. Miami-FtL may be added based on COVID cases declining 10.A.1 Packet Pg. 148 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Fall Out of Market: Digital Media Dates: 10/26-12/20 ●Paid Search (Google Ads)○Targeted keyword list including best performing keywords such as Florida Vacation, Visit Marco Island, & Best Beach Vacation. ●Facebook/Instagram○Goals of Awareness and traffic to website○Audience targeting to broad A25-64 with top 10% of affluence○Interests related to eco-tourism/nature/outdoors, beach travel, family travel, shopping, wellness, culinary, and arts & culture○Also includes Targeted audience segments of:■Snowbirds with top 5% of affluence, Adults 55+ in Chicago, Cleveland and NYC■Work & Learn Travelers with top 10% of affluence, Adults 25-54 with school-aged kids and professionals who work from home Chris -example or two here and below 10.A.1 Packet Pg. 149 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Fall Out of Market: Digital Media OTAs Expedia ○Banner and native ads targeted to those searching for Naples/Marco and didn’t book, conquest users looking for comp destinations, and those looking to travel in Nov-Jan. Includes targeting to snowbird segment ○From our July-Sept campaign, we saw a total of 4K hotel room nights, 77K vacation rental nights, and 2.7 million in gross booking, a 68.3 ROAS. TripAdvisor○Targeted to Luxury, Beach, Romance, Foodies, Family, and Last Minute Traveler Segments ○Serving ads to those searching for competitive destinations and retargeting those looking for Florida destinations Targeted Digital Conversant○Banner ads, digital video and native with end-of-campaign Economic Impact Reporting showing spends in market from those exposed to ads. Includes both Snowbird and Work & Learn targeting American Express○Targeting AmEx cardholders (Green to Centurion), Passionate Spenders in the categories of eco-tourism, high-end hotels, resorts and family vacations StackAdapt○Native Advertising giving us an opportunity to offer non-disruptive ads and provide content about safety in the destination Overall the Fall Out of Market Digital Campaign will deliver an estimated 28,751,029 impressions. 10.A.1 Packet Pg. 150 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Out of Market Campaign: Creative 10.A.1 Packet Pg. 151 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Fall Out of Market: Television The TV campaign just launched on 11/5 in 3 markets: Chicago, Atlanta and Cleveland, with a :30 TV spot. Exact dates that campaign is running: 11/5-12/20 (6 week total) NBC Stations in each market: Chicago -WMAQ NBC 5●Programming includes Today Show, Today Show 3rd Hour, Kelly Clarkson, Ellen, NBC News at 4, 5, and 6pm and Sunday Today with Willie Geist●195 spots total, estimated impressions 8,352,700 Atlanta -WXIA 11Alive●Programming includes Today Show, Noon News, Ellen, Dr. Phil, 5pm News, Saturday and Sunday Today●195 spots, estimated impressions 2,993,100 Cleveland -WKYC 3●Programming includes Morning News, Today Show, Kelly Clarkson, Ellen, 5pm News, and Sunday Today●194 spots, estimated impressions 4,503,800 Overall the Fall Out of Market TV campaign will have 584 spots, and will reach an estimated 15,849,600 impressions. 10.A.1 Packet Pg. 152 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Fall Out of Market: Streaming/Video HULU●Running in HULU programming in all our Fall markets, targeted to Adults 25-64 with HHI $150K+●Running the genres of comedy, movies, and documentaries, and excluding news●Will be capped to no more than 2x in an hour and 4x in a day●Negotiated 34K added value impressions of a slate at beginning of show saying “Presented by Naples Marco Island & The Everglades” ●Total estimated impressions of 1.7M Samba●Second Screen Targeting, reaching people on their phones as they are watching streaming programming●Targeting those in real time who have just seen a travel competitor’s commercial or are watching travel or natures/outdoor programming●Total estimated impressions of 1.47M Overall the Fall Out of Market Streaming campaign will reach an estimated 3,225,175 impressions. The broadcast TV campaign in the 3 key markets will be complemented with a Streaming campaign running in all target markets over the following dates: 10/26-12/20 10.A.1 Packet Pg. 153 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Out of Market Campaign: Creative 10.A.1 Packet Pg. 154 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Kelly Clarkson Show Promotion 10.A.1 Packet Pg. 155 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) National Public Relations Update TDC Meeting Services conducted in October 2020 10.A.1 Packet Pg. 156 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Media Highlights LHG PR EFFORTS IN CONJUNCTIONS WITH CVB PR STAFF – October 2020 Media Impressions: 325,361 Media Value: $13,300 10.A.1 Packet Pg. 157 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Social Media: Travlin’ Mad October 2020 Followers: 11,400 Media Value: $3,000 As a result of Maria Power, PR Asst, CVB Media Visit Media Highlights 10.A.1 Packet Pg. 158 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Marco Eagle October 7, 2020 UMV: 39,631 Media Value: $793 As a result of: Press Release Media Highlights 10.A.1 Packet Pg. 159 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Blogger: Travlin’ Mad October 15, 2020 UMV: 24,500 Media Value: $5,000 As a result of Maria Power, PR Asst, CVB, Media Visit Media Highlights 10.A.1 Packet Pg. 160 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Naples Daily News October 26, 2020 UMV: 225,330 Media Value: $4,507 As a result of: Jack Wert interview Media Highlights 10.A.1 Packet Pg. 161 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) PARTNERING WITH LOCAL INFLUENCERS •Recently partnered with The Flohemian, Mandy Mizell •Content appeared on Instagram and will be upcoming on her travel/lifestyle blog Media Visits 10.A.1 Packet Pg. 162 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) FOOD, FUN & FARAWAY PLACES, KELLY STILLWELL •Visiting in mid-November •Focus on food, outdoors •Itineraries include overnight accommodations at Inn on Fifth, dining Media Visits 10.A.1 Packet Pg. 163 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) GOLF DIGEST, BRIAN WACKER •Journalist attending tournament in December, participating in Pro-Am at CME Group Tour Championship •December 17-20, 2020 at the Tiburón Golf Club at the Ritz-Carlton Golf Resort in Naples, FL. Media Visits 10.A.1 Packet Pg. 164 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Projects/Media Outreach VISIT FLORIDA MEDIA MISSION •November 12, LHG participating on behalf of destination •Writers will be from top drive markets, final list pending PITCHING: •Continued outreach on What’s New •Where to Go in January •Ways to travel responsibly •USA Today –Places to visit instead of taking a cruise; journalist confirmed inclusion, tracking 10.A.1 Packet Pg. 165 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Projects/Media Outreach LHG Trend Press Release: Small Towns for the Holidays Destinations where holiday celebrations are still taking place LHG Trend: Downtowns Great for Holiday Shopping Focus on independent boutiques, galleries 10.A.1 Packet Pg. 166 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) COVID-19 Crisis Communications CORONAVIRUS SPECIAL EDITION, PARADISE COASTLINES •Continued bi-weekly newsletters •LHG and Client conducted Zoom webinars to substitute for weekly newsletter. CORONAVIRUS BI-WEEKLY CONFERENCE CALLS •Client, LHG and Paradise Advertising team participated in bi- weekly calls to go over any new updates in destination related to COVID-19. 10.A.1 Packet Pg. 167 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 168 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 169 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 170 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 171 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 172 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 173 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) PARADISECOAST.COM MONTHLY REPORTING October 2020 10.A.1 Packet Pg. 174 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) EXECUTIVE SUMMARY Traffic by Medium October 2020 Visits totaled 66,111 in October, down 38% MoM and 16% YoY. While this follows seasonal trends, it’s a steeper drop from September to October than we’ve seen in previous years. Campaign traffic (-85% MoM) was a major factor. All key metrics except the overall bounce rate were down YoY. However, key engagement metrics saw notable MoM improvement. While organic traffic increased by about 22% MoM, it fell 12% YoY. All other traffic types also decreased YoY. Campaign traffic fell 26%, direct/none fell 23% and referral fell by 34%. As for signals of intent to travel (SITS), all but one fell YoY. Hotels and listings pageviews managed to climb 3% YoY despite the lower traffic. Personalized homepage panel engagement remains lower than usual; seasonal updates and fresh creative are in the works. 10.A.1 Packet Pg. 175 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) GOOGLE ANALYTICS 10.A.1 Packet Pg. 176 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 66,111 16% o Total Unique Visitors: 56,630 12% o Total Pageviews: 118,399 20% o Average Time on Site: 1:36 5% o Overall Bounce Rate (BR): 54% 5% o Homepage Bounce Rate: 58% 14% 10.A.1 Packet Pg. 177 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o Total Visits: 1,085,616 3% o Total Unique Visitors: 900,011 3% o Total Pageviews: 1,754,600 7% o Average Time on Site: 1:12 10% o Overall Bounce Rate (BR): 64% 0.2% o Homepage Bounce Rate: 61% 1% YEAR-TO-DATE SNAPSHOT Performance (Year to Date) 10.A.1 Packet Pg. 178 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 295 34% o E-Guide Views: 104 45% o E-Newsletter Sign Ups: 200 15% o Hotel Listing Views: 1,251 3% o Deals Page Views: 876 60% Goal Completions (YOY) 10.A.1 Packet Pg. 179 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 529 556 o BookDirect Click-Thrus (Referrals to Properties):2,067 748 o Average Time Spent on Results Page (All Devices): 4.1 min 1.1 min o Bounce Rate (BR): 13.48%71% o Search-to-Referral Ratio: Overall:391%135% Desktop:44%271% Mobile:10%21% Activity & Engagement (YOY)OCT 2020 OCT 2019 10.A.1 Packet Pg. 180 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 74% of total traffic, including tablets o Most Viewed Pages: (1)Homepage, (2) Celebrities Find Paradise article, (3) Events landing page, (4) Coronavirus Information page, (5) Explore Naples Safely landing page o Top State Markets: Florida, Illinois, New York, Ohio, Georgia o Top City Markets:Naples-Ft. Myers, Miami-Ft. Lauderdale Tampa-St. Pete, Chicago, New York o International Sites (YOY Comparison): •GERMAN: Visits (477) down 66%, time on site (1:12) down 24%, BR (68%) up 8% •PORTUGUESE: Visits (220) down 68%, time on site (1:47) up 5%, BR (80%) up 30% •SPANISH LANDING PAGE: Pageviews (50) down 40% 10.A.1 Packet Pg. 181 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) CORONAVIRUS INFORMATION PAGE ç ç ç ç Performance (October only) o Total Pageviews: 6,262 o Total Unique Pageviews: 5,565 o Entrances: 4,275 o Average Time on Page: 2:57 o Page Bounce Rate (BR): 64% o Primary Source: Organic (5,114) 10.A.1 Packet Pg. 182 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) PARADISE IN PLACE PAGE ç Performance (October only) ç o Total Pageviews: 267 o Total Unique Pageviews: 239 o Entrances:69 ç ç o Average Time on Page: 4:35 o Page Bounce Rate (BR): 34% o Primary Source: Organic (136) 10.A.1 Packet Pg. 183 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) SAFE EXPLORATIONS PAGE ç Performance (October only) ç o Total Pageviews: 5,908 o Total Unique Pageviews: 4,140 o Average Time on Page: 0:50 ç ç o Page Bounce Rate (BR): 75% o Exit Rate: 68% o Primary Source: Display (3,915) 10.A.1 Packet Pg. 184 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) ORGANIC TRAFFIC 10.A.1 Packet Pg. 185 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) ORGANIC TRAFFIC o Organic was by far the largest source of traffic in October, making up 75% of all traffic and driving 49,674 visits o Compared to 56,333 visits in October 2019, organic traffic was down 12% YOY o The organic bounce rate was 50%, which was the lowest bounce rate of the four traffic mediums 10.A.1 Packet Pg. 186 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) PERSONALIZED WEBSITE CONTENT 10.A.1 Packet Pg. 187 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o Total Impressions:30.4K o Total Clicks: 2.3K o CTR: 7.14% PERSONALIZED CONTENT October Activity 10.A.1 Packet Pg. 188 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o Drive Market (FL, GA, SC) o Impressions: 2,121 o CTR: 1.37% o Drive Market (ATL ) o Impressions:320 o CTR: 0.31% PERSONALIZED CONTENT o Local Market o Impressions:1,303 o CTR: 1.23% 10.A.1 Packet Pg. 189 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o NYC o Impressions: 442 o CTR: 2.71% o Midwest General o Impressions:406 o CTR: 2.46% PERSONALIZED CONTENT o Northeast General o Impressions:850 o CTR: 2.35% 10.A.1 Packet Pg. 190 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o Default/US o Impressions: 2,099 o CTR: 1.76% PERSONALIZED CONTENT o Fly Market (Chicago) o Impressions:412 o CTR: 0.73% 10.A.1 Packet Pg. 191 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o International –Germany o Impressions: 36 o CTR: 2.78% o International –Brazil o Impressions: 11 o CTR: 9.09% PERSONALIZED CONTENT o International –UK o Impressions: 73 o CTR: 1.37% 10.A.1 Packet Pg. 192 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) o Impressions:18,410 o Clicks: 1,456 o CTR: 7.91% PERSONALIZED CONTENT Fly In: E-News Promo 10.A.1 Packet Pg. 193 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) PERSONALIZED CONTENT o Impressions:4,746 o Clicks: 706 o CTR: 14.88% Fly In: COVID-19 Events 10.A.1 Packet Pg. 194 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.2 o Saw PC: 2.8 58% o Clicked PC: 4.5 148% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:47 o Saw PC: 3:00 86% o Clicked PC: 4:45 174% Bounce Rate o Didn’t see PC: 67% o Saw PC: 32% 41% o Clicked PC: N/A October Engagement 10.A.1 Packet Pg. 195 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) RECOMMENDATIONS & KEY INSIGHTS ●To continue driving organic traffic around high-opportunity keywords, we recommend creating deeper content on narrow topics such as: SEARCH VOLUME (monthly)CURRENT PAGE RANK ●Nature parks near me 18,100 N/A ●Mercato Naples 3,600 10 ●Collier Seminole State Park 2,900 18 ●Ten Thousand Islands 2,400 12 ●South Beach Marco Island 880 4 ●Naples Florida parks 880 11 ●Sports Bars in Naples Florida 720 10 ●Kayaking in Naples 720 17 ●To optimize for engagement and keep content as relevant, timely and valuable as possible, consider: ●Creating feature content around safe/responsible travel and social distancing: (1) Itinerary: Safe Travel in Paradise, (2) Outdoor Event Roundup, (3) Restaurants w/ Outdoor Heating ●Update and enhance COVID-appropriate copy to key landing pages and articles: (1) Beaches, (2) Outdoors, (3) Boating, (4) Paradise Pledge, (5) Explore Naples Safely 10.A.1 Packet Pg. 196 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 197 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 198 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) VISITATION OCTOBER 2020 10.A.1 Packet Pg. 199 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 1,963 TOTAL VISITORS IN OCTOBER October 2019 October 2020 Collier Museum at Government Center 436 193 Naples Depot Museum 627 231 Marco Island Historical Museum 1028 619 Museum Of The Everglades 933 471 Immokalee Pioneer Museum at Roberts Ranch 517 449 TOTAL 3,541 1,963 10.A.1 Packet Pg. 200 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 January February March April May June July August September October November December YEAR -TO -DATE VISITATION COMPARISON 10.A.1 Packet Pg. 201 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Where are you from? 10.A.1 Packet Pg. 202 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) How did you hear about us? 10.A.1 Packet Pg. 203 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Were you welcomed by a Museum staff member or volunteer? 10.A.1 Packet Pg. 204 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Please explain why you would or would not recommend this museum to others. PLEASE EXPLAIN WHY YOU WOULD OR WOULD NOT RECOMMEND THIS MUSEUM TO OTHERS. It’s interesting Very informative Easy to find on google maps Always good to see the background of your location Very easy to find on atlasobscura.com; easy-slow paced -self guided. Great visuals-great screen displays. Great video of Marco Island viewed online on YouTube prior to visit and viewed again here It’s so cool I would recommend because it shows the history behind the times Everything is so organized and well presented. Very interesting exhibits of local history. Friendly volunteers 10.A.1 Packet Pg. 205 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Please explain why you would or would not recommend this museum to others. Please explain why you would or would not recommend this museum to others. Very friendly staff and volunteers Great background info on how this part of Florida developed,very comprehensive from early existence to today I would definitely recommend because it was a fun learning experience that I think others can partake in. Wonderful staff and knowledge It was utmost funtastic It is a pretty cool places to learn about the county and it is very peaceful. Great to see the outdoor exhibits Variety of exhibits & their generation of interest Because you are a very very friendly person Full of information about our city Naples. And how it came about. 10.A.1 Packet Pg. 206 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Please explain why you would or would not recommend this museum to others. Please explain why you would or would not recommend this museum to others. Easy to find, interesting things to look at,interactive It is a great free museum with lots of interesting artifacts and buildings. It’s amazing It was awesome.I would definitely recommend it to my friends because I had a lot of fun and I learned a lot. Interesting and free Well presented, interesting and easy to follow information 10.A.1 Packet Pg. 207 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) Please rate your overall experience with this Museum. #Field Minimum Maximum Mean Std Deviation Variance Count 1 Please rate your overall experience with this Museum. 1.00 5.00 4.70 0.69 0.47 46 4.70 of 5.0 Satisfaction 10.A.1 Packet Pg. 208 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) How satisfied were you with the service you received? #Field Minimum Maximum Mean Std Deviation Variance Count 1 How satisfied were you with the service you received? 3.00 5.00 4.78 0.51 0.26 46 4.78 of 5.0 Satisfaction 10.A.1 Packet Pg. 209 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) How likely are you to recommend this Museum to a friend or colleague? 10.A.1 Packet Pg. 210 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) CURRENT EXHIBITS 10.A.1 Packet Pg. 211 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) TRADING POSTS OF SOUTH FLORIDA September 1 –November 28,2020 Museum of the Everglades 10.A.1 Packet Pg. 212 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) TARA O’NEILL : BODIES IN MOTION September 3 –January 2,2020 Naples Depot Museum 10.A.1 Packet Pg. 213 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) NEVER NO MORE: STORTER’S SOUTHWEST FLORIDA September 15 –December 5,2020 Marco Island Historical Museum 10.A.1 Packet Pg. 214 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) LOST LABELS: ART, ADVERTISING, &AGRICULTURE October 13 –Decembet 31, 2020 Immokalee Pioneer Museum at Roberts Ranch 10.A.1 Packet Pg. 215 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) THANK YOU Questions? 10.A.1 Packet Pg. 216 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 10.A.1 Packet Pg. 217 Attachment: MARKETING PARTNER RPT Nov 20 TDC (14247 : Marketing Partner Report) 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Report Meeting Date: 11/23/2020 Prepared by: Title: – Tourism Name: Yasmith Yidi 11/17/2020 1:05 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/17/2020 1:05 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/17/2020 1:21 PM Tourism Jack Wert Director Completed 11/17/2020 1:35 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 11/17/2020 1:37 PM Corporate Business Operations Sean Callahan Executive Director Completed 11/17/2020 2:09 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/17/2020 3:31 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 11.A Packet Pg. 218 1 DIRECTOR ACTIVITIES- Jack Wert- October 2020 PERIOD AT A GLANCE 2020 2019 Number of Advocacy Contacts 5 6 Number of Trade Show/Conferences 2 4 Number of Tourism Industry/Inter Div. 7 9 Number of PR Interviews/Communications 13 10 5 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meeting • Destinations International Advocacy Committee Weekly Meetings • Florida Sunshine Sports Council Weekly Conference Call on status of events • Atlanta Federal Reserve Tourism Advisory Council Virtual Economic Reports Update Trade Shows/Tourism Industry Conferences • World Travel Market (WTM) Virtual Trade Show • Destinations International Virtual Advocacy Conference Tourism Industry & Intra-Division Meetings • Zoom Webinar with Partners on COVID Recovery plans • Parks & Recreation Sports Weekly Event Review • Destinations Intl Education Committee Virtual Meetings • COVID-19 Update Meetings with Brazil, UK and Europe reps on recovery planning • Destinations Florida Annual Conference • Meeting with Donna McGinnis at Naples Botanical Garden on new promotions • Meeting with Emilio Sanchez at Sanchez -Casal Academy on future events Public Relations/Communications • Media interviews: WINK; NBC-2; ABC-9; Naples News, Florida Weekly, Bob Harden, Gulfshore Business • Weekly Conference calls with Lou Hammond Group and Paradise Advertising on Coronavirus response • Gulf Coast Regional CVB PR Conference Call on Coronavirus • Conference Calls with US Travel Assoc, FRLA; Destinations Intl., Destinations Florida, Brand USA, Promotional Activities/Special Events 5 11.A.1 Packet Pg. 219 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 2 Director Activities Cont. Promotional Activities/Special Events • Joe Veneto and Collier Authentic Experience partners conference call. • Sports Complex bi weekly sales & marketing meeting • Pro Watercross Championships- Sugden Park- Tow site Visits during event • Baker Museum at Artis-Naples reopening event • Soft opening for County staff at Sports Complex 11.A.1 Packet Pg. 220 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 3 GROUP MEETING SALES REPORT Synergy-Connect Midwest Reps- Maura Zang October 1 - 31, 2020 2019 2020 Number of Meeting Planner Contacts 196 220 Number of RFP leads sent 11 5 Number of Groups booked 1 Total Room Nights/Econ. Impact for Period booked 510 RN / $353, 302.11 Number of RFP Enhancement (RFPE) Requests Number of RFP’s to Contract Site Visits & FAM’S Number of Shows Attended 3 10 virtual events RFPs Event Name Organization Contact State Event Date Total Room Nights 2021 CAVU 40th Anniversary CAVU Group Kathy Kempton OH April 2021 302 Ennis-Flint, Inc Meetings Made Easy LLC Yvette Campbell MI March 2022 91 ADF 2021 Legal Academy & Ambassador Summit Alliance Defending Freedom Kelly Fink OH April 2021 673 EVENTS ATTENDED ● MPI Membership Mondays ● SITE Chicago - Lessons from Within ● SITE Global Armchair Conversations ● October 7 - SITE Chicago Leading with Agility webinar ● October 12 - 16 - Planet IMEX networking and appointments ● October 12 - SITE NITE networking ● October 13 - Luxury Meetings Summit ● October 19 - 21 - Connect Meetings ● October 27 - MPI Chicago Trivia Night ● October 27 - 29 - Retreats Resources Networking Events ● October 29 - SITE Midwest Virtual Roadshow 11.A.1 Packet Pg. 221 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 4 PROSPECTING and OTHER ACTIVITIES ● Eblasts to approximately current 2,500 planners in our database ● New LinkedIn Connections with Midwest planners and notes. ● October 18 - CVB meeting Groups Update ● Connect Meetings - 33 appointments / 6 RFPs - Here are the notes from the appointments LOOKING AHEAD • 11/6 MPI Minnesota Chapter Chat ● 11/6 MPI Wisconsin wine & cheese event ● 11/7-9 Wisconsin - Indiana - Michigan GLES Chapter Step Competition ● 11/10 PCMA Greater Midwest Chapter Quarterly Hybrid Event ● 11/10 - Everglades virtual event ● 11/11 MPI St. Louis Networking Event ● 11/12 PCMA Heartland State of the Industry Event ● 11/16 FICP Annual ● 11/18 MPI Minnesota Holiday Celebration ● 11/20 MPI Wisconsin wine & cheese event ● December - IRF Invitational ● Ongoing SITE Chicago Zoom series ● Ongoing MPI Membership Mondays MARKETING: ■ Engaging buyers through LinkedIn posts by Shannon:Al fresco dining: 307 views ■ Cafe on Fifth: 265 views ■ Naples Princess Yacht: 598 views ■ Naples Beach Brewery: 291 views ■ Cook Your Catch; 421 views ■ Mercato: 86 views ■ Clam Pass Beach: 315 views ■ Rookery Bay: 207 views ■ Gordon River Greenway: 101 views 11.A.1 Packet Pg. 222 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 5 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: October 1 – October 31, 2020 PERIOD AT A GLANCE 2019 2020 Number of Travel Agent Contacts 392 141 Number of Tour Operator Contacts 0 0 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 2 1 Virtual Sales Mission 1 0 PRESENTATIONS RECAP October 7, 2020 – ANATO West Coast of Florida Webinar. This was a Visit Florida sponsored webinar for Colombian travel agents that sell Florida. We had a total of 51 agents that participated, and each was given itineraries to sell. One from the Visit Florida Colombia office and one from Oasis Travel. October 15, 2020 – Instagram Live with Roberta Fassino a travel agent with Travel Security in Chile. She has about 5000 followers right now and is turning into a travel ambassador for this market. We took a tour around Naples Bay, Port Royal and then out for sunset. October 16, 2020 – Brand USA México webinar. Another West Coast of FL presentation to travel agents. There is much interest from this market since all the flights are open from Mexico to Miami. We had 89 agents in attendance. 11.A.1 Packet Pg. 223 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 6 Webinars and Meetings: Connect weekly Zoom Meetings: Continued to attend the Connect Travel webinars with tour operators from the United States, Canada and International companies. 10/5/2020 - With Scarcity Comes Clarity – Tourism Summit Virtual event 10/6/2020 - The Numbers Game is Over: Replace ROI with ROO (Return on Objective) - Tourism Summit Virtual event 10/8/2020 - Sharpen the Tools in Your Box: DMO Marketing Stacks That Work for Your Team - Tourism Summit Virtual event 10/12/20200- Your Target Traveler Has Changed: How Do You Reach Them Now? - Tourism Summit Virtual event 10/13/2020 - Treat Me, Don't Trick Me - Tourism Summit Virtual event 10/14/20200- NYC & Company Keynote: Grass Roots Recovery - Doubling Down on Community - Tourism Summit Virtual event 10/15/2020 - Show Me the Money...TikTok or Not? How Do We Know What to Do In 2021? – Tourism Summit Virtual event. 10/19/2020 Without Booming Tourism, Is There Any Room—Or Need—For Influencer Marketing? – Tourism Summit Virtual event 10/19/20200- Who's Passionate About Virtual Everything? Nobody – Tourism Summit Virtual Event 10/20/2020 – Diamond Zoom meeting. Monthly market update with German and BENELUX team. 10/20/2020 Down For Whatever, Just Not Right Now: Timely Marketing to Passion Points – Tourism Summit Virtual event. 10/20/2020 – FL DMO monthly update. Zoom meeting with Tampa, St. Pete, Fort Myers and Palm Beach tourism managers. 10/20/2020 - How the Tourism Landscape is Changing: Why Identity Matters and the Death of Cookies – Tourism Summit Virtual event. 10/21/2020 - Keynote Panel: Facebook, Google and Pandora – Tourism Summit Virtual event. 10/21/2020 - GoToWebinar - ATI & Travel South USA Autumn Roadtrips - Lucrative and Unforgettable 10/22/2020 - Live webcast: Estrategias Promocionales de Destinos en Tiempos de Pandemia – Big Talk webinar. 10/23/2020 - How These Cool Tools and Platforms Embraced the Truism that 'Necessity is the Mother of Invention' 10/26-29/2020 – Brand USA Europe Global Marketplace. During the week we had 24 appointments with tour operators from UK, Ireland, Germany, Poland and Italy. All are eager to get back to selling Florida and look forward to a good 2021. Appointments were handled by me, UK team, German team and Jack. 11.A.1 Packet Pg. 224 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 7 LATAM Update October 9, 2020 – Selection Committee awarded 20-7776 Latin American Tourism Representation for the countries of Argentina, Brazil, Chile, Colombia, and Mexico. We received about 7 proposals from various representation firms. AVIAREPS came out on top for each of the countries. 11/12/2020 – Instagram Live -Mediterraneo – a tour operator in Argentina. Media Mentions October 7, 2020 - Article on the destination in Viajando Travel https://argentina.viajando.travel/florida/7- playas-naples-y-marco-island-que-te-encantaran-n26000 Copyright © argentina.viajando.travel October 21, 2020 – Article in Mundo Turistico 11.A.1 Packet Pg. 225 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 8 PERIOD AT A GLANCE 2019 2020 Number of Travel Agent & Tour Ops Contacts 42 Number of FAM’s/Site Vi i 0 Number of Meeting Planners 0 0 Number of RFP’s Received 2 Specialty Markets Michelle Pirre - Sales Assistant 10/1/2020-10/31/2020 Naples Pride LGBTQ Ally of The Year Michelle Pirre Specialty Markets Starting to prepare for FY2021 joining LGBTQ associations including renewal of our IGLTA membership. The CVB was able to negotiate both early bird and discounted rates for membership renewal and the 2021 conference being held in Atlanta. The CVB also has negotiated an upgraded media sponsorship package with Outcoast.com Outcoast has done several articles in the past for the destination and now we will become a member of this media platform, that promotes to LGBTQ travelers in the state of Florida and beyond. Membership will include a directory listing, editorial highlight, banner ad, story with social media shares and newsletter mentions. As a bonus, Outcoast will also upgrade our membership to include some of the next tier sponsorship perks as well. The Naples Pride Center grand opening on October 3rd was a great success! The CVB hosted the President and CEO of the International Gay and Lesbian Travel Association, John Tanzella. Over 200 attendees went through the center And took information. Part of the center’s objectives is to add a welcoming center by having members join The Business Alliance. Some partners have already taken advantage of this Advertising opportunity, such as Everglades area Tours. The CVB also has many pieces of collateral at the center. Michelle Pirre who handles LGBT Travel at the CVB was awarded with the inaugural Naples Pride Ally of the Year award for all her volunteer efforts with the LGBTQ Community. President & CEO of IGLTA John Tanzella & CVB Tourism Director Jack Wert 11.A.1 Packet Pg. 226 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 9 Assisted ad agency with creations for Passport Magazine LGBTQ ads which will run during upcoming holidays in both print and digital. Assisted ad agency with Destination Wedding budget and approvals for FY21 Assited agency with ad for Martha Steward Weddings see photo 9/19/2020-Assisted with panel to choose new Visitor Guide production 9/22/2020-Assisted with CVENT Renewal for RFP’s 9/28/2020-Attended Partner ZOOM call Set up prize package for Paradise Pass/Bandwango promo Sent e-blast solicitation for Winter deals & Specials Sent e-blast for Threshold 360 project Sent e-blast for Holiday reception Sent e-blast for Everglades Virtual meeting planner event 11.A.1 Packet Pg. 227 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) November 2020 TDC Monthly Report- October Sports Events & Activities Sports Team - Nikki King International Soccer Qualifier Oct 26-27,2020 Direct Impact $430,541 Room Nights 708 TDC Funding Promoter $10,000 TDC Funding P&R OT $1,500 Acquisition Cost $14 Total ROI 2% TDT (Rate $109) $3,858 Alligator Alley Baseball Oct 2-4,2020 Direct Impact $356,809 Room Nights 703 TDC Funding Promoter $5,250 TDC Funding P&R OT $0 Acquisition Cost $13 Total ROI 112% TDT (Rate $129) $4,534 International Qualifier Projected and Actual Impact Comparison 2019 Projected 2019 Actual 2020 Projected 2020 Actual Direct Impact $737,841 $307,560 $480,611 $430,541 Room Nights 1500 570 750 708 TDC Funding $22,500 $8,550 $10,000 $10,000 Acquisition Cost $15 $15 $13.33 $14.12 TDT $11,250 $4,545 $5,625 $3,8598 ROI 9% 6% 25% 2% Alligator Alley Projected and Actual Impact Comparison 2019 Projected 2019 Actual 2020 Projected 2020 Actual Direct Impact - - $202,538 $356,809 Room Nights - - 350 703 TDC Funding - - $5,250 $5,250 Acquisition Cost - - $15 $13 TDT - - $2,625 $4,534 ROI - - 20% 112% 11.A.1 Packet Pg. 228 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) Development Activities this Period – Nikki King • Attended Parks and Recreation Athletics staff weekly partner meeting • Attended weekly Marketing Workshop mtgs with SFI Staff • Completed all Collier County University Training • Attended weekly Sunshine Sports Council Mtgs • Toured PCSC with new Sports Rep from Paradise Advertising • Attended the e-Tourism summit virtually- Tik Tok social media strategies 2021 • Met with new sales rep at Residence Inn • Worked the 311 Cares Act Call Center • Attended Pro Watercross conference calls • Attended the Pro Watercross at Sugden Regional Park • Attended International Qualifier Tournament at North Collier Regional Park • Requested Purchase Orders for BCC Approved Events • Collected and Processed Post Event Data/Calculate Economic Impact • Posted Content for Sports Social Media Channels • Updated Sports Website • Attended Soft Opening PCSC October Event Impact 2020 2019 Number of Events 2 2 Direct Economic Impact $787,350 $408,208 Room Nights 1411 684 Average Acquisition Cost $13.50 $18.15 TDT $8,392 $5,393 Funding Reimbursement to Promoters $15,250 $10,260 Payment Parks & Rec OT $1,500 $2,157 11.A.1 Packet Pg. 229 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 12 11.A.1 Packet Pg. 230 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 13 MONTH/YEAR: OCTOBER 2020 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: We participated in three major travel industry events this month: • TTG Florida Fest in association with Visit Florida – 5-9 October More than 450 UK and Ireland travel agents, tour operators, product manager and suppliers registered. Over 300 in virtual attendance with travel agents taking 76% of the audience share with a further 16% made up of tour operators. * • Brand USA Travel Week Europe – 26-30 October More than 750 participants across Europe and the U.S. with 154 buyers from 18 countries, including the UK, Germany, Ireland, Italy, Austria and Switzerland, and others. We held 24 face-to-face virtual appointments. * • Visit USA Roadshow 6-7 October 2020 Over 253 UK agents and tour operators participated with the roadshow. We held an individual presentation specific to this event. * * See below under marketing activity for full details. Oonagh McCullagh-Boyle – participating with Virtual events: TTG Florida Fest and UK Visit USA, Roadshow during October 2020. UK & IRELAND MARKET UPDATE: Having been advised in September to run a two week 'circuit breaker' lockdown, Boris Johnson instead backed the introduction of a tier system for England - with different levels of restrictions for areas with different levels of coronavirus infection. It was timely then, that the Government chose to hold a last 11.A.1 Packet Pg. 231 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 14 minute press briefing on the evening of Halloween, in which they announced that the UK was to go back into a second lockdown, not for two weeks, but instead for four. This move has caused Boris Johnson to come under fire from Labour leader Sir Keir Starmer for 'rejecting' the advice from SAGE medical committee and 'over promising and under delivering' at every opportunity. He is also facing a potential Tory rebellion from MPs outraged that the lockdown will cause further damage to the already fragile economy. Although not as severe as earlier in the year, the new lockdown in England only, running from 4th November until 2nd December, will be another blow to the hospitality and travel industry - bars and restaurants are too close for indoor and outdoor dining and may only offer takeaway service, whilst only essential travel is allowed, meaning that holidays are banned until December. Non-essential shops, gyms and entertainment venues will all close for four weeks, but schools and universities will be kept open throughout this period. The furlough system paying 80% of employee wages will be extended through November, which will help avoid a third wave of redundancies across the country. In a positive move for the travel industry, it was widely reported in the media that going abroad no longer increases the risk of getting COVID-19. A survey by the Office for National Statistics (ONS) found that the infection rate among those who travelled abroad in the past 30 days is roughly the same as that for people who stayed in the UK. Previous iterations of the long-term study to track COVID in the population had found that those who travelled abroad had higher positivity rates. Between September 25 and October 8, just 3% of participants travelled abroad, and 0.49% of those who had said they had not done so in the last 30 days tested positive compared with 0.58% who had travelled. Experts said this means there is effectively "no longer a difference" in risk between the two groups. Meanwhile, in the most optimistic comments to date on the state of the Brexit talks, Ursula von der Leyen, the President of the European Commission, said trade and security negotiations between the UK and the EU had made good progress at the end of the month. The outstanding issues are the level of access to British waters the UK will provide to EU fishing fleets, fair competition rules for business, including rules on domestic subsidies, and the mechanism in the final treaty for resolving future disputes. Both sides see mid-November as the absolute deadline. TRAVEL INDUSTRY OVERVIEW: October has been a largely quiet month across the travel trade, as operators finish consultation discussions with staff and bring back furloughed staff. Intel from our operator contacts suggests that many have a positive and optimistic outlook for travel in 2021, and enquiries as a whole have started to indicate that this is also the case with consumers. Airport testing has been the hot topic this month, with the government setting up a ‘Travel Task Force’ to look at how we can get the borders open to travel as well as reduce the current quarantine time from counties not within the travel corridor restrictions. Boots, the high street pharmacy, has begun offering a new coronavirus testing service for £120, which can be used to gain pre-flight approval, while United Airlines is to launch a free transatlantic COVID-19 testing programme between London and New York. It is the latest positive testing news, with passengers flying from London Heathrow to Hong Kong also able to have a rapid COVID-19 test at the airport before checking in. The tests, which must be pre-booked, cost £80 with results available within the hour. Recently the Secretary of State for Transport said he is “very hopeful” a new testing regime can be in place by December 1 for arrivals into the UK. Stating it will mean a single test for international arrivals, a week after entering the country – shortening but not eliminating the quarantine time. This 11.A.1 Packet Pg. 232 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 15 came as the new boss of British Airways, Sean Doyle, called for a “fundamental rethink” from the government, and Shai Weiss, chief executive of Virgin Atlantic, warned that “without an efficient test, trace track and then isolate [regime], this country will not emerge from this pandemic ahead of a vaccine”. In positive news, an October study by the Advantage Travel Partnership revealed that almost half of Millennial travellers who do not currently book holidays via a travel agent would use one in the future. The consortium conducted a consumer survey of more than 1,000 people which found that 62% of 25-34 year-olds surveyed don’t currently use an agent, but that 44% of them would now consider it. EVENTS UPCOMING EVENTS 2020 DATE SPECIAL EVENT LOCATION November Review of WTM – virtual evet – not participating UK & Ireland November Follow up from the Virtual evets in October – future promotions UK & Ireland December Trade and consumer promotions UK & Ireland MARKETING/SALES/PROJECTS & ACTIVITIES: Top of mind is the ongoing - Travel Industry Recovery Plan – Covid-19: TTG Florida Fest with Visit Florida – October 5-9, 2020 The UK office participated in a bespoke trade event with travel trade marketing specialists, TTG Media. The event, a first of its kind for the company, was held in collaboration with Visit Florida and saw more than 450 UK and Ireland travel agents, tour operators, product manager and suppliers register. The five day event saw over 300 in virtual attendance with travel agents taking 76% of the audience share with a further 16% made up of tour operators. As a Gold Sponsor of the event, Florida’s Paradise Coast had its own dedicated sponsor room within the event platform, providing us with the opportunity to network with attendees throughout the week with an open networking window, and host marketing collateral and videos. On average, the sponsor room attracted 48 visits. We researched additional information for the creation of the masterclass presentation specifically for this event which was pre-recorded and forwarded to TTG. This masterclass was presented online proving an in-depth overview specialising in the adventures awaiting, in addition to sharing key messages from the destination that ensures Naples, Marco Island and Everglades is kept front of mind for agents when proposing post-lockdown holiday inspiration. This masterclass was pre-recorded and received a total of 121 views and was amongst the top three highest performing and attended masterclasses. 11.A.1 Packet Pg. 233 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 16 Additional elements of the campaign included client presence across the event marketing campaign such as e-marketing, social media, promotional advertorials and PR. The event also saw different ways in which to engage attendees with virtual events, including beer tasting and yoga. As a result, 100% of agents reported they are likely to recommend this event to colleagues and other agents and 93% agreed that Florida Fest enabled them to enhance and update their destination knowledge. Testimonials: “The event was well organised and the suppliers were very informative. I learnt so much about the activities available in Florida and can’t wait to explore through different eyes on my next visit! Sharon Penszor - Holidaysplease “I learnt about areas that I would normally consider. I feel like I am now able to offer a much wider variety of things to do and places to visit. Manatees are now on my Wishlist to see and kayak with! Susan Poundsbery - Beacon Travel “Great festival to improve your knowledge on Florida and to offer customer two centre holiday options”. Daryl Glean - Travel Councellors Brand USA Travel Week Europe – 26-30 October 2020 The UK office joined the CVB & other US destinations for the first ever Brand USA virtual Brand USA Global Marketplace event, Travel Week Europe. The event, hosted on Brand USA’s proprietary platform, featured more than 750 participants across Europe and the U.S. with 154 buyers from 18 countries, including the UK, Germany, Ireland, Italy, Austria and Switzerland, among others. We held 24 face-to-face virtual appointments over four days giving us the opportunity to share the destination’s latest news, including sharing our initiatives for the ‘Paradise Pledge’, ‘Only Paradise Will Do’ video and virtual training to ensure Paradise Coast is top of mind. Key points: • UK & Ireland tour operators have managed to re-secured most of the 2020 bookings into 2021. • Tour operators are requesting rates through 2022 from our accommodation partners in order to encourage early bookings. • Consumer interest remains strong for 2021 and the target travel time for later in the year – falls within our focus of low season May – early November. • Most tour operators have confirmed Florida is one of the main US regions to drive recovery and provide exactly what consumers will be looking for including high standards, open spaces and value. Brand USA are planning additional virtual events to promote the U.S. with global travel buyers and the CVB will participate with relevant markets. Visit USA UK – Virtual UK Roadshow - October 6-7, 2020 11.A.1 Packet Pg. 234 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 17 The UK office created a presentation specifically for this event and highlighting the ‘Paradise Pledge’ and ‘Only Paradise Will Do’ messaging together with promotion the online virtual training. The presentation was recorded prior to the event and was available for the interactive Q&A following the presentation – ultimately to encourage confidence for future bookings into Florida’s Paradise Coast. Over 253 agents and tour operators participated with the roadshow and as part of the follow up we are able to reach out to all 253 agents with further communications and digital assets. In addition Visit USA distributed a digital roadshow brochure containing all the supplier details. Facebook Promotion – UK We continue to research the most productive timeframe for an upcoming Facebook consumer promotion. This is a key out-reach with the growth of digital communications. A focus will be on the key messaging of ‘Only Paradise Coast Will Do’ and the ‘Paradise Pledge’ via this focused digital arena. We are aiming to interactive with tour operators for lead in pricing to encourage bookings. On-line Training During our trade events we were able to promote our virtual online training programme. We will follow up over the coming months for further out reach. Zoom Meetings and Webinar In contact with various tour operates and travel industry on weekly basis. Joined various Webinars: • Visit USA – Ireland – impact of COVID • Brand USA – Travel week Industry updates were forwarded to CVB for the various industry partner briefings Ongoing Collaborations: Following the various virtual evets this month we continue to reach out to our UK & Irelands trade suppliers. Website Enquiries: OMMAC continue to distribute literature required for UK, Ireland and France via the UK mailing house. MEDIA SUMMARY: Trends The Telegraph launched the first in a new series of long-haul destination specials in October. Once a month, the paper will dedicate the majority of the travel section to one destination, starting with South Africa. Covering the greatest experiences one can have that are unique to the destination, the guide will include tours, hotels, historical and geological sites, adventures and culinary gems, with travel focused on 2021 and into 2022. Next month the series will cover New Zealand, and it's hugely encouraging that the editors are once again re-introducing long-form articles about long haul destinations. The Times also featured long-haul content this month, including Australia and a dedicated feature on the US South, whilst the i Paper had a feature on USA hikes for 2021. 11.A.1 Packet Pg. 235 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 18 General themes in the papers this month focused on UK autumn breaks for schools half-term, escapes to the Maldives and Canary Islands (having been added to the UK's travel corridor), Halloween themed round-ups and looking further ahead at winter sun holidays. October saw the first wave of ski content in the newspapers and the season's first publication of the ski magazines, as well as a number of ski-focused webinars. With the 2019/20 season cut short, there is pent up desire to get back on the slopes and for the ski magazines and writers to run inspirational content beyond general news updates. October also saw the launch of a brand new luxury ski magazine on the shelfs and online, with the arrival of SKI LUXE. Trends that are emerging for the 20/21 ski season include luxury self-catering and specialist catered chalets, last minute bookings within a few weeks or travel and self-drive holidays. For UK travellers, Scotland is emerging as a popular option this year, although avid skiers are still willing to risk a trip to Europe. Encouragingly, coverage opportunities for North American ski resorts are by no means dead. Editors are interested in taking first-person in-resort pieces from writers based in the US, as well as hearing about apres-ski activities beyond the bar. Outlet update At the start of October, Threadneedle Media (which launched in February) announced that it had acquired the lifestyle media brands Foodism and Escapism – including their magazines, websites and social media channels. The new publisher of Square Mile and HEDGE magazines is expanding its burgeoning portfolio with these well-established London titles. Escapism is one of London’s biggest independent travel magazines, established in 2013, followed by food and drink magazine Foodism in 2014. Given the ongoing pandemic, Threadneedle’s initial drive will be on Foodism – with a renewed editorial focus on home dining. The Mail on Sunday, having suspended production of the celebrity and culture magazine Event in April, has confirmed that the title will not be returning. Some features have transitioned into the main newspaper and Olly Smith, their Wine Writer, has moved to weekend supplement, You magazine. Having acquired the i newsbrand earlier this year, Mail Metro Media officially welcomed the paper and website into its growing product portfolio in October. i newsbrand, which originally launched in 2010 as a sister paper to the Independent, is known for its unbiased news and opinion to its ‘freethinker’ audience. Mail Metro Media now engages 1 in 5 of the UK population on a daily basis - more readers pick up Mail newspapers more than any other national title (Daily Mail average circ. 964K and The Mail on Sunday 805K), whilst Metro has now increased its daily circulation to 800K and i newspaper experienced its highest Monday-Friday sales last week since lockdown with an average of 139K copies sold (188K for iWeekend). Overall traffic to MailOnline, Metro.co.uk and iNews.co.uk was up +26% on last year and MailOnline also saw an increase of +2million article views per day, YoY. PUBLIC RELATIONS ACTIVITY: Proactive Pitching: • 2021 travel trends • Ritz-Carlton renovation • Sports Complex opening Multi-destination roundups: • World Migratory Bird Day • October half-term activity • What’s hot in 2021 • Stargazing 11.A.1 Packet Pg. 236 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 19 • Winter Sun TravMedia Requests: • Holistic holidays - Woman’s Weekly • Ski destinations - Fused • Remote winter getaways - Lonely Planet • 7 Wonders for 2021 - Conde Nast Traveller • Walking holidays for 2021 - Mail on Sunday • Take Three - The Sun • Properties with outstanding pools - The Luxury Travel Bible • 21 for 2021 (varying themes) - The Sun Webinars attended Roxhill 10-minute interviews with: • Rebecca Cox, online editor - Country and Townhouse • Victoria Woodhall, editor - Get the Gloss • Lizzie Pook, travel editor - Stylist • Qin Xie, acting travel editor - The Independent • Lisa Markwell, food editor - Sunday Times TravMedia Meets…The Sun: • Caroline McGuire, digital travel editor • Jacob Lewis, deputy travel editor • Kara Godfrey, senior digital travel reporter • Lisa Minot, travel editor Roxhill webinar Everything you need to know about…FT How to Spend It: • Jo Ellison, editor PUBLIC RELATIONS – October 2020 Coverage DATE PUBLICATION HEADLINE KEY MESSAGES JOURNALIST REACH VALUE 14.10.20 travelprnews.co m Travel trade website for industry news with a consumer blog 2020/21 news from Florida’s Paradise Coast Ritz-Carlton renovation and Sports Complex opening Editorial staff 100,000 2,700 11.A.1 Packet Pg. 237 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 20 PUBLIC RELATIONS COVERAGE HIGHLIGHT 15.10.20 gonetravelling.c om Consumer travel and lifestyle website Get your adrenalin e pumping: action packed holidays for 2021 Wave Runner Olli Lynch 2,500 250 TOTAL 102,500 2,950 11.A.1 Packet Pg. 238 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 21 SOCIAL MEDIA HIGHLIGHTS: 11.A.1 Packet Pg. 239 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 22 11.A.1 Packet Pg. 240 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 23 MONTHLY SALES & MARKETING ACTIVITIES OCTOBER 2020 EUROPEAN SALES & MARKETING prepared by on 3 November 2020 11.A.1 Packet Pg. 241 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 24 SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o FTI Touristik GmbH, Julia Augustin, Key Account Manager Touristic Partnership Marketing NAP Marketing Our remaining campaign with FTI from fiscal year 19/20, which originally was planned for June 2020, has to be postponed to next year dates tbd. FTI has decided to not do any marketing for the USA until next year. We will stay in touch with them accordingly. o DERTOUR GmbH & Co. KG, Product North America, Katja Wagner, Product Manager & Team Leader Hotels USA NAP Marketing Our e-Learning with DER Touristik was released October 15th, 2020 and will be online for 1 year. We have a whole DINA4 page, filled with information (texts and images) all around the destination. In addition to this, the package includes an expert tip that highlights the region and leads to the e-learning, a knowledge test will be also part of the e-learning. Cost are 2.550 USD. o Brand USA Travel Week We have successfully supported the CVB at this year’s first virtual Brand USA Travel Week during the week of October 26-29, 2020. We have prepared and held meetings with, CANUSA, Van Verre Reizen, Hotelplan, DER Touristik Swiss (Kuoni) and DER Touristik. Please find meeting notes attached. Netherlands o Tioga Tours, Paul Bakker, Owner NAP Sales We have successfully secured and confirmed a webinar with the Dutch tour operator Tioga Tours. We will share a 1-hour slot with St. Pete and the Keys. The webinar will be taking place November 10th, 2020. EVENTS o Visit Florida/ Visit USA webinar Date & Place 22.10.2020 Virtual Nr of attendees 85 11.A.1 Packet Pg. 242 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 25 Profile of event This webinar, which we shared with Crystal River and Palm Beach was a webinar out of the Visit Florida/ Visit USA special webinar series. The focus for this webinar was on nature and all experiences related to nature and outdoors. The webinar was held very interactive, with quizzes and question rounds during the webinar. Profile of attendees Travel agents from all German speaking countries. General feedback This webinar was a great success as many questions have been asked and the feedback regarding the interactive style was perfect. Cost FOC o Experience USA & Canada Date & Place 30.10.20 Virtual Nr of attendees 130 Profile of event The virtual event was taking place the whole day on Friday October 30. There were several webinar slots with USA and Canada destinations. Other Florida destinations were St. Pete/Clearwater. The 20 min presentations were always followed with a question round to the agents and questions asked during the webinar were answered. Profile of attendees The attendees, were travel agents from all over the Netherlands. General feedback The webinar was excellent, we had 130 participants, and many questions were asked during the webinar, so the attendees were very present and active. The feedback was also great. Cost 350€ MARKETING o Facebook fan page # posts: 8 #fans: 14.497 Please find down below the most successful posts in October: #1 12.10.2020 Beach Naples, reached 3.714 consumer, 162 reactions and 135 likes #2 01.10.2020 Tin City, reached 2.542 consumer, 126 reactions and 95 likes o NAP newsletter Prepared and sent out the NAP newsletter with a focus on the Naples e-Academy which will take place in December. We sent this newsletter to the travel agent data base only which has 1,666 addresses. The publication date was October 26, 2020. The opening rate was 17,2 %. The newsletter was opened 558 times. Please find the link down below: https://mailchi.mp/diamonde.de/floridas-paradise-coast-e-academy?e=5c0f0bcbf8 11.A.1 Packet Pg. 243 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 26 o Expedia Conference Call We have held a conference call with Expedia Tuesday October 27th, 2020. We have a new contact person, Rosa von Chossy, who newly joined the Expedia Team in Germany. We discussed the current search and booking situation at Expedia and also discussed potential options for future campaigns. She shared some interesting insights such as, that the Germans booking window is 91+ days at the moment, that they could see in the searched and booking pattern that clients booked countries once they were open for travel, that the Germans do have the urge to travel domestically but also internationally, that feeling safe, relaxation and price are the main 3 things looking at future vacations. That many clients look for vacation home and then chain hotels. Fewo direkt, is a vacation home page in Germany, one of the popular ones and Rosa explained that they belong to Expedia and we can also run ads there. She also explained that in future campaigns we should include vacation homes and also explain and inform about hygiene in the destination and also focus even more on outdoor activities. We will stay in touch and meet again in December to further discuss future campaigns. o DiaMonde Instagram We have successfully secured NAP to be featured with a series of stories on the DiaMonde Instagram fan page with over 838 followers mostly travel agents from DACH. Please find screenshots attached. MEDIA / PR o Visit Florida Press Release We have secured to be included the October Visit Florida press release with the Ten Thousand Islands as hidden gem at Paradise Coast. The press release was sent out October 26, 2020. Please find it attached. o 360 C travel magazine We have secured and confirmed 2 advertorials with the travel magazine 360 Grad Media. We originally had 4 planned in FY 19/20 and could only realize 2 of them due to COVID-19 so we did postpone the other 2 into FY 20/21. Type of feature are 2x regions -category, 2 pages advertorial in each magazine. The magazines with our advertorials will be published in January and July 2021. In addition to this we again have secured Facebook posts in each month, when the magazines are released. PROJECTS o TSS Travel Agency campaign "dream today for tomorrow" We have successfully received the status quo reporting and clicks on our South Florida landing page on the travel agent cooperation website of the TSS Group. Our Naples, Marco Island, Everglades subpage, was clicked at by far the most with 454 clicks. The South Florida page in general was clicked at 2.351 times. These numbers are the numbers for September 2020. The page will remain online. Please find the placement here: https://www.fragdeinreisebuero.de/suedflorida.html and the reporting attached. o Visit USA Members Meeting We have participated at the second virtual Visit USA Members Meeting on October 22, 2020. Meeting Minutes will follow. o NAP Conference Call We have held a conference call with Jack Wert and Claudia Cianfero, to discuss the current situation and how to 11.A.1 Packet Pg. 244 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 27 move forward within our respective markets on October 20, 2020. HIGHLIGHTS IN NOVEMBER 2020 o Webinar with DER Touristik, November 3, 2020 o Webinar with Tioga Tours, November 10, 2020 o Podcast promotion campaign with America Unlimited, November 1 – 15, 2020 o Preparations for NAP e-Academy taking place December 10 & 16th, 2020 11.A.1 Packet Pg. 245 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 28 AVIAREPS- Latin America Representation October 2020 Activity Brazil MARKET INFORMATION – Latest news Incoming data for Q3 points to a recovery, after GDP plummeted at a historic rate in Q2 on the COVID-19 hit. Industrial output and retail sales expanded robustly in July–August as social distancing restrictions were gradually eased. Moreover, the manufacturing PMI remained in expansionary territory throughout the quarter, logging a new all-time high in September amid firming demand dynamics. Meanwhile, sentiment in the industrial sector returned to optimistic territory in the same month, hitting an over nine-year high and boding well for capital spending. In other news, on 28 September, the government proposed a new cash transfer program, which would begin on 1 January 2021 when emergency pandemic payments are set to end. Although authorities assured the program would respect the spending cap limit, the news weighed on markets as investors questioned the credibility of the fiscal framework. The economy will contract notably this year as income losses and a high unemployment rate due to COVID-19 shred private consumption, while weak global demand will pummel exports. In 2021, GDP should return to growth as the economy recovers from the pandemic. Political tensions, a protracted health crisis and an elevated public debt burden cloud the outlook. FocusEconomics analysts see the economy contracting 5.7% in 2020 before growing 3.5% in 2021, which is down 0.1 percentage points from last month’s forecast. More than 90 countries are open to Brazilian tourists; see list https://www.panrotas.com.br/mercado/economia-e-politica/2020/10/mais-de-90-paises-estao-abertos-para- brasileiros-veja-lista_177594.html Tourism is responsible for almost half of job losses in the Brazil https://www.panrotas.com.br/mercado/economia-e-politica/2020/10/turismo-responde-por-quase-metade- das-perdas-de-empregos-no-pais-em-2020_177147.html ILTM Latin America will have a new date and location in 2021 https://www.panrotas.com.br/mercado/viagens-de-luxo/2020/10/iltm-latin-america-tera-nova-data-e-local- em-2021_177274.html Latam reaches 20% capacity in its September operation https://www.panrotas.com.br/aviacao/empresas/2020/10/latam-alcanca-20-de-capacidade-operada-em- setembro_177266.html 76% of São Paulo cities enter the green phase; see what changes https://www.panrotas.com.br/mercado/economia-e-politica/2020/10/76-das-cidades-paulistas-entram-na- fase-verde-veja-o-que-muda_177239.html Georgia Mariano returns to work with Arnaldo Franken, at Diversa Turismo https://www.panrotas.com.br/gente/movimentacao/2020/10/georgia-mariano-volta-a-trabalhar-com- arnaldo-franken-na-diversa-turismo_177297.html Agaxtur celebrates 67 years with agents, Gol and PANROTAS https://www.panrotas.com.br/mercado/operadoras/2020/10/agaxtur-comemora-67-anos-com-agentes-gol-e- panrotas_177321.html 11.A.1 Packet Pg. 246 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 29 Brazilians are buying trips for 2021; Northeast and Cancún lead https://www.panrotas.com.br/mercado/pesquisas-e-estatisticas/2020/10/brasileiros-estao-comprando- viagens-para-2021-nordeste-e-cancun-lideram_177320.html 87% of operators made sales in September, says Braztoa https://www.mercadoeeventos.com.br/noticias/agencias-e-operadoras/87-das-operadoras-realizaram- vendas-em-setembro-diz-braztoa/ Orinter reaches 10,000 agents on Orintravel; September sale tops 2019 https://www.panrotas.com.br/mercado/operadoras/2020/10/orinter-atinge-10-mil-agentes-no-orintravel- venda-de-setembro-supera-2019_177338.html CVC Corp's sales fell 94.7% in Q-2 2020; loss was R $ 252 million https://www.panrotas.com.br/mercado/operadoras/2020/10/vendas-da-cvc-corp-cairam-947-no-2t20- prejuizo-foi-de-r-252-mi_177405.html CVC Corp reaches 37% of pre-pandemic sales in September https://www.panrotas.com.br/mercado/operadoras/2020/10/cvc-corp-alcanca-em-setembro-37-das-vendas- pre-pandemia_177404.html GRU hits 1 million domestic passenger mark for the first time since March https://www.mercadoeeventos.com.br/noticias/aviacao/gru-bate-marca-de-1-milhao-de-passageiros- domesticos-pela-primeira-vez-desde-marco/ Tourism revenue shrank 33.6% until August, says FecomercioSP https://www.panrotas.com.br/mercado/pesquisas-e-estatisticas/2020/10/faturamento-do-turismo-encolheu- 336-ate-agosto-diz-fecomerciosp_177477.html Florida updates resumption of hospitality in the region https://www.panrotas.com.br/mercado/destinos/2020/10/florida-atualiza-retomada-da-hotelaria-na- regiao_177140.html Mexico and Brazil boost recovery of flights in Latin America https://www.panrotas.com.br/aviacao/parcerias/2020/10/mexico-e-brasil-puxam-recuperacao-dos-voos-na- america-latina_177245.html United expands 27 routes between USA and Latin America and the Caribbean https://www.panrotas.com.br/aviacao/empresas/2020/10/united-amplia-27-rotas-entre-eua-e-america-latina- e-caribe_177372.html Hotel occupancy in Orlando reaches 34% in October https://www.panrotas.com.br/retomada-das-viagens/destinos/2020/10/ocupacao-hoteleira-em-orlando- chega-a-34-em-outubro_177381.html Orlando Airport expects to receive Brazilian airlines soon https://www.panrotas.com.br/aviacao/aeroportos/2020/10/aeroporto-de-orlando-espera-receber-aereas- brasileiras-em-breve_177424.html 11.A.1 Packet Pg. 247 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 30 GoPegasus and Claudia Leitte take carnival to Florida in 2021 https://www.panrotas.com.br/mercado/destinos/2020/10/go-pegasus-leva-claudia-leitte-para-carnaval-na- florida-em-2021_177593.html AVIAREPS sends monthly updates on Brazil’s COVID-19 status. TRADE Sales Calls / Meetings Highlights Continuing the contact with travel trade to check upon their actual situation and giving them highlights about Paradise Coast. Most tour operators and travel agencies had their sales increased and started selling 2021 new trips. Focus are still domestic products and international ones that has already permitted Brazilians to visit (as Maldivas, Mexico and Dubai) Further destinations such as USA and Europe are being promoted for the beginning of 2021. Very competitive agenda to schedule webinars with travel agents – due the quotation request and sales increased. Name Market Company Objective and Outcome Follow Up Jorge Souza jorge.souza@orinter.com.br BR Orinter One of the top tour operators in Brazil Follow up in our Coop actions – we still have a few budgets to be used Regina Renda regina@uptravel.com.br BR Up Travel Travel operator for 12 years in the market. Currently the international sales are quieter, Caribbean has returned a little. Focused on luxury and groups. I´ve sent Paradise Coast information. Leonardo leonardo@orionoperadora.com.br BR Orion Operadora Southern Brazil operator, with more than 10 years in the market. They are launching a new project (star) where they will focus on segments (luxury, adventure, gastronomy and well-being). I´ve sent Paradise Coast information. Mari Sanson mari@artoftravel.com.br BR Art of Travel Boutique agency, members of Traveler Made. They have an office in Miami. Specialized in personalized itineraries Nowadays have 11.A.1 Packet Pg. 248 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 31 been selling Maldives and Explora. Marcio Gentil marcio@ciamaritima.tur.br BR Cia. Maritima Tour operator with more than 20 years of history. They started with the sale of cruises and then implement other products. I´ve sent Paradise Coast information. Luciana Samaha luciana@viabellu.com.br BR Via Bellu Viabellu was chosen by Traveler Made among the best luxury travel designers in the world for part of its select group. Usually give preference to Traveler Made´s dmcs. I´ve sent Paradise Coast information. Marina Schwartzmann marina@costabrava.com.br BR Costa Brava Travel agency of the interior of São Paulo (Campinas) with over 30 years in the market. It acts mainly as a B2C Leisure but 60% of its sales are corporate. They are still working in the home office. They buy through operators like Teresa Perez. I´ve sent Paradise Coast information. Marcelo Almeida marcelo@paragonturismo.com.br BR Paragon Turismo Virtuous agency, works 100% tailor made. Already sells Florida – mainly Miami and Orlando. I´ve sent Paradise Coast information. Marina - MZ Viagens marina@mzviagens.com.br BR MZ Viagens B2C agency specialized in personalized itineraries. The owner worked for 8 years at Aurora Eco Tour Operator. She left there and created her own agency 5 years ago. Today sells more Aurora Eco, Terramundi and TGK. Don’t´sell too much of Florida. I´ve sent Paradise Coast information. Fábio Almeida fabio@nixtravel.com.br BR Nix Travel B2C travel agency on the market since 2009. Has an office in SP and one in Campinas. They are currently focusing on publicizing the They buy more from Visual. Before the pandemic they sold more USA and Europe. Now they are selling more national and Caribbean. I´ve 11.A.1 Packet Pg. 249 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 32 destinations that are open. sent Paradise Coast information. Israel Santos israel@escape.tur.br BR Escape Travel B2C agency focused on unique experiences in destinations that guarantee cultural and gastronomic immersion in high standard accommodation. Sent Paradise Coast Information. Training schedule to November. Anderson Barbosa andersonbarbosa@cvccorp.com.br BR Trend Operadora One of the CVC Corp. group companies. They were more focused on corporate and have 2 years that started to invest in leisure. The international department was responsible for about 35% of pre- pandemic sales, today it is around 5%. Will check a date to schedule training. Milena Maggi mile@originalmiles.net BR Original Miles B2C travel agency focused on luxury travel and tailor made. They sold Florida well before the Pandemic, now it has decreased. I´ve sent Paradise Coast information. Marryer Queiroz marryer.queiroz@ttwgroup.com BR TTW Group Holding company with 4 tourism companies - 2 focused on Ski and Selections (focused on luxury). They are B2B and B2C. They are rehiring some agents that they had to dismiss. I´ve sent Paradise Coast information. Erica Kamura erica.kamura@flot.com.br BR Flot Operadora One of the top tour operators in Brazil. We had a training with them last May. USA sales have stopped a little bit, clients are waiting borders reopen. They will update their packages for Paradise Coast. Training 11.A.1 Packet Pg. 250 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 33 Name of Company Market Number of Staff Trained Training Follow Up Brand USA Webinar BR 63 Training travel agents and tour operators PUBLIC RELATIONS Media Meetings – emails & calls Name Publication/Media Market Objective & Other Notes Anderson Masetto Mercado & Eventos BR Media pitch to share the latest news from Paradise Coast and Paradise Pledge program Rodrigo Vieira Panrotas BR Media pitch to share the latest news from Paradise Coast and Paradise Pledge program Camila Luchesi Brasilturis BR E-mail exchanges regarding the current situation and the reopening of business phases in Paradise Coast Results • Qual Viagem| http://www.qualviagem.com.br/dicas-de-roteiros-para-viajar-de-carro-pela- florida/ 11.A.1 Packet Pg. 251 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 34 11.A.1 Packet Pg. 252 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 35 • O Liberal| https://liberal.com.br/mais/turismo/paradise-coast-compartilha-noticias-positivas- do-destino-1332318/ 11.A.1 Packet Pg. 253 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 36 11.A.1 Packet Pg. 254 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 37 11.A.1 Packet Pg. 255 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 38 • Turismo SA| http://www.turismo-sa.com/internacional/5587/-5-roteiros-para-uma-viagem- de-carro-pela-florida 11.A.1 Packet Pg. 256 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 39 • Claro e Criativo| https://www.claroecriativo.com.br/paradise-coast-na-florida-apresenta- novidades-para-os-turistas/ 11.A.1 Packet Pg. 257 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 40 11.A.1 Packet Pg. 258 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 41 Description Media Subject Date Copies/ Pageviews/Impressions Qual Viagem Travel tips for traveling by car in Florida 10-02 172,830 O Liberal Paradise Coast shares positive destination news 10-13 930,000 Turismo SA 5 itineraries for a road trip through Florida 10-21 3,000 Claro & Criativo Paradise Coast, Florida, presents news to tourists 10-23 12,900 SOCIAL MEDIA OVERVIEW Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is https://www.facebook.com/paradisecoastbr = 25,200 fans on the page. Promoting Naples Botanical Garden 11.A.1 Packet Pg. 259 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 42 Promoting Children's Day in Brazil Promoting the destination in general 11.A.1 Packet Pg. 260 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 43 Instagram Paradise Coast Instagram address is https://www.instagram.com/paradisecoastbr/= 2,200 followers Promoting Naples Zoo Promoting Children's Day in Brazil 11.A.1 Packet Pg. 261 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 44 Promoting Naples Pier Sunset Next Steps Trade & PR for November 2020 • Book Training with Travel agencies from North East, North and Central Brazil • Follow up plan. Review all tour operators/ travel agencies that we have trained, talk about next steps, how they see the market for 2020-2021. Stimulate them on making packages to stimulate sales for 2021. • Promote the reopening of travel and tourism related business 11.A.1 Packet Pg. 262 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 45 VISITOR INFORMATION CENTERS (VIC) ACTIVITY Valerie Nowottnick, Liaison Reporting Period: October 1 – October 31, 2020 PERIOD AT A GLANCE 2019 2020 Meetings with Visitor Information Center Staff & Volunteers N/A 1 Volunteer Outreach Activities N/A 0 Promotional materials to VIC’s N/A 0 Number of Visitors to all VIC’s N/A N/A The COVID-19 pandemic continues to affect the operations of visitor’s centers. Many of the visitor’s centers remain closed due to reduction overall in visitor travel and travel restrictions placed by US and international countries. Meetings with Visitor Centers Staff & Volunteers On October 28, 2020, I met with Jack Wert, Amanda Townsend, and Lisa Marciano at the Naples Depot Museum. The purpose of the meeting was to review the floor plan and discuss objectives on resuming visitor center services in this location. During the prior year, there were several complaints pertaining to the management of the volunteers as well as lack of oversight on keeping brochures and promotional materials supplied. We discussed how to improve this relationship and what level of involvement was perceived as necessary to ensure a successful partnership with the Museum. Lisa Marciano will follow up with me when she locates the drawings (floor plan) of the prior brochure racks. It was decided at this meeting that the prior racks will not be used as they are not aesthetically compatible with the décor of the museum. Volunteer Outreach Activities There were no volunteer outreach efforts this month due to the centers remaining closed. I prepared a visitor center contact chart and just received for Jack’s review on October 17 and just received an updated version. I will begin making contacts with the centers to ascertain their current volunteer members, schedules, and other details. During the meeting with the staff at the Naples Depot Museum, we discussed creating an “interview” form for all potential volunteers to complete. We need to be careful with the content as the complaints from last year (provided by the Naples Depot Museum) mentioned that the volunteers felt they were “being employed” instead of volunteering. We need to make sure that the pre-screening process remains cordial and friendly – less managerial. Our office will obviously be “overseeing” each location, but the volunteers are dedicated to their individual locations or Chamber offices. I will be crafting an interview form in the next 11.A.1 Packet Pg. 263 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 46 couple of weeks to share with the Tourism staff for feedback. Promotional Materials Shipped I have not received any requests for materials from visitor center locations because most of them are closed. Number of Visitors to Each Visitor Information Center No visitor reports received to date from Visitor Centers Additional Activities • Visitor Information Forms: I received approval from Jack for the updated Visitor Information Form that I prepared in September. I plan to print and deliver these forms to the various visitor’s centers once they reopen. I will make the arrangements for the visitor’s centers to return them to me – either by e-mail or fax to expedite receipt. • Data Reports: Given that no statistical forms have been collected, I am unable to provide data reports on visitors this month. • Meeting Attendance: There have been no meetings due to COVID restrictions. I hope to attend meetings in the very near future. 11.A.1 Packet Pg. 264 Attachment: Staff Reports Oct 20 Activities for Nov TDC (14249 : Tourism Staff Report) 11/23/2020 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - January 25, 2021 Meeting Date: 11/23/2020 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/17/2020 2:39 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/17/2020 2:39 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/17/2020 2:39 PM Tourist Development Council Jack Wert Meeting Pending 11/23/2020 9:00 AM 13.A Packet Pg. 265