The URL can be used to link to this page

Agenda 11/10/2020 Item #16F 5 (Contract #20-7785 - Miles Parnership, LLLP - Tourism Visitor Guide)16.F.5 11/10/2020 EXECUTIVE SUMMARY Recommendation to approve an Agreement pertaining to Request for Proposal ("REP") 20-7785, "Tourism Visitor Guide" to Miles Partnership, LLLP; and make a finding that this action promotes tourism. OBJECTIVE: To provide the production of the annual tourism Visitor Guide for 2021 for distribution to potential visitors throughout the US, Canada, and the UK. CONSIDERATIONS: On August 13, 2020, the Procurement Services Division released Request for Proposal ("RFP") 20-7785 to 8037 vendors for the production of the annual Tourism Visitor Guide. 138 bid packages were viewed, and four (4) submittals were received by the September 15, 2020 deadline. A selection committee convened on October 1911, 2020 and a final ranking was established. The proposals were reviewed by each of the selection committee members independently and the evaluative comments were discussed at the selection committee meeting. Award is recommended to Miles Partnership, LLLP for the production of the 2021 Visitor Guide according to the following final rankings: Respondents: Company Name City County State Final Responsive/ Ranking Responsible Miles Partnership, LLLP Sarasota Sarasota FL 1 YES/YES Trafalger Communications, Sarasota Sarasota FL 2 YES/YES Inc. d/b/a SRQ Media d/b/a SRQ Media Group Passport Publications & West Palm Palm FL 3 YES/YES Media Corporation Beach Beach Florida Homes Magazine Sarasota Sarasota FL 4 YES/YES LLC d/b/a Fuse Media FISCAL IMPACT: Funds for the production of the annual Tourism Visitor Guide is included in the approved Tourism Department budget for Fiscal Year 21. The projected annual contract budget for the first three years of the Agreement is $95,000 for production of the print and electronic guide plus $25,000 for the printing and binding of the guide for a total of $120,000, less 80% of the gross advertising revenue. The production and printing cost for the two one-year extensions to the initial term will be negotiated each year by the parties to this agreement. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. ADVISORY BOARD RECOMMENDATION: This item was reviewed by the Tourist Development Council (TDC) on October 26, 2020 and was unanimously recommended for approval by the BCC (8-0). LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board approve an Agreement pertaining to Request for Proposal ("RFP") 20-7785, "Tourism Visitor Guide" to Miles Partnership, LLLP and authorize the Chairman to sign agreement; and make a finding that this action promotes tourism. Packet Pg. 1902 16.F.5 11/10/2020 Prepared by: Jack Wert, Tourism Director ATTACHM NT(S) 1.20-7785 Solicitation (DOCX) 2. [Linked] Miles_Partnership_Proposal_20-7785 (PDF) 3.20-7785 NORA final (PDF) 4.20-7785 Final Ranking (PDF) 5.20-7785 MilesPartnership_VendorSigned (PDF) 6.20-7785 Miles Partnership Insurance (PDF) Packet Pg. 1903 16.F.5 11/10/2020 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.5 Doe ID: 14105 Item Summary: Recommendation to approve an Agreement pertaining to Request for Proposal ("RFP") 20-7785, "Tourism Visitor Guide" to Miles Partnership, LLLP; and make a finding that this action promotes tourism. Meeting Date: 11/10/2020 Prepared by: Title: Tourist Development Tax Coordinator — Tourism Name: Kelly Green 11/02/2020 12:33 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 11/02/2020 12:33 PM Approved By: Review: Tourism Kelly Green Stage 1 Review Corporate Business Operations Jennifer Reynolds Stage 1 Review Tourism Jack Wert Director Review Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Procurement Services Sue Zimmerman Additional Reviewer Procurement Services Sandra Herrera Additional Reviewer Procurement Services Evelyn Colon Additional Reviewer Procurement Services Deborah McCormick Additional Reviewer County Attorney's Office Colleen Greene Level 2 Attorney Review Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Budget and Management Office Mark Isackson Additional Reviewer County Manager's Office Leo E. Ochs Level 4 County Manager Review Board of County Commissioners MaryJo Brock Meeting Pending Completed 11/02/2020 12:34 PM Completed 11/02/2020 12:55 PM Completed 11/02/2020 8:59 PM Completed 11/03/2020 8:14 AM Completed 11/03/2020 8:31 AM Completed 11/03/2020 8:52 AM Completed 11/03/2020 9:57 AM Completed 11/03/2020 10:17 AM Completed 11/03/2020 10:50 AM Completed 11/03/2020 12:08 PM Completed 11/03/2020 12:18 PM Completed 11/03/2020 3:29 PM Completed 11/04/2020 8:43 AM Completed 11/04/2020 11:45 AM 11/10/2020 9:00 AM Packet Pg. 1904 16.F.5.a Collier CoHnty Administrative Services Department Procurement Services Division COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR PRODUCTION OF TOURISM GUIDE SOLICITATION NO.20-7785 DEBORAH MCCORMICK, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-4270 Deborah.McCormick@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. Packet Pg. 1905 16.F.5.a SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 20-7785 PROJECT TITLE: Production of Tourism Guide PRE -PROPOSAL CONFERENCE: N/A LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295 TAMIAMI TRAIL EAST BLDG C-2 NAPLES FLORIDA 34112 DUE DATE: September 15, 2020 at 3:00 P.M. PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: hiips://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Tourism Division (hereinafter, the "Division or Department"), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. Historically, County departments have spent approximately $45,000 annually; however, this may not be indicative of future buying patterns. BACKGROUND The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official destination marketing organization for Collier County. The County covers a large geographic area and has a diversified tourism product. There is currently a Visitor Guide for the entire destination and the County is desirous of continuing with a consolidated approach. This publication will be used as a fulfillment piece for the combined tourism marketing effort of the overall destination. The quality and content of the fulfillment piece must accurately reflect the destination brand and provide compelling reasons for consumers to visit the Collier County area. We encourage respondents to use creativity and develop thoughtful proposals. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. DETAILED SCOPE OF WORK c 0 M 0 U) LO 00 ti ti 0 N c m E t U 0 .r Q 2 Packet Pg. 1906 16.F.5.a The CVB is requesting quotation responses from interested and qualified firms to provide marketing sales and service, set-up and printing of the Collier County Tourism guides in hard copy and digital flip book format. The firm must demonstrate: 1. At least five (5) years of successful experience in providing a "turn -key" destination publication in both print and digital format for Internet media including, but not limited to: ad sales, design, photography, research, feature writing, composition, printing and distribution. Experience in producing Florida destination marketing organization publications is highly desired. 2. The proposer should supply a suggested rate card for the ad sales phase and include whether agency discounts and prepay options would be offered. Publisher should also explain their marketing and sales plan to assure the CVB that all tourism related businesses in Collier County that might have an interest in advertising will have the opportunity to respond. As a part of the resultant agreement, the firm is expected to: 1. Complete "turn -key" delivery for both a print and digital format for Internet media including, but not limited to advertising sales and management, design, photography, editorial research writing and composition, set-up, proofing, printing and delivery. Secure advertisements and ad revenue with no additional cost to the County or the CVB • Advertising ratio cannot exceed 40% of the book. • Only accommodations, attractions, restaurants, shopping venues and other tourism related business with a presence in Collier County can advertise in the publication. • Publishers will be responsible for all sales and collections. • Publishers should set advertising rates based on past guide sales and market conditions. • Ad revenue should be shared with the County as a percentage of gross sales. Editorial contents shall include, but not be limited to: • Area overview with highlights for each city and visitor area • Accommodations overview by location and individual listings • Restaurant districts, food specialties, check profiles, restaurant listings and special dining features • Attractions overview by activity and listings • Shopping districts, highlight retailers and shopping listings • Sports venues and activities • Beaches and parks • Golf courses • History and cultural activities • Eco tourism activities • Transportation options • Maps of area and region • Visitor Information location listings • Suggested itineraries 4. Provide publications (digital and print) published at least once per year as determined by the CVB. 5. Print publication to be determined by CVB and publisher for the best use for visitors to the destination. The guide must be a maximum of 8" x 10-1/2", and a minimum of 6"x 9". The County is open to suggestions on size and format. The book will be a minimum of 48 text pages plus cover. The County reserves the right to quote other printers for the printing of the final hard copy guides. 6. Print guide must include up to 50,000 copies and: • The CVB has a supply of photography, but the publisher should be prepared to provide photography that they have obtained of Collier County with full permission to use, or to shoot additional photography if needed. • Format both the print and Internet media ads for publishing purposes. • Cover: minimum 8-point, number 3. • Body: minimum 60-pound, number 3 text. • A map of the entire Collier County area with inset maps of each of the cities will be a part of the publication. The map will need to be keyed to listings of tourism related businesses and advertisers in the publication. Packet Pg. 1907 16.F.5.a Proof out the publication as each section is completed and allow the CVB staff and their advertising agency o record to review and approve all photography, content, listings and advertising that will appear in the product. The CVB must sign off on all final pages before going to the printer and the County will hold the publisher responsible for providing a product that matches the proofs that were approved. • Four (4) color process with ultraviolet coating on covers one (1) and four (4) with are on the outside back cover without coating for addressing as a self -mailer. • The publication binding can be either perfect bound or saddle stitched. • Packed in boxes clearly marked as to quantity and product. Individual box weight not to exceed fifty (50) lbs. • Delivery will be FOB Destination to at least two locations in Southwest Florida to be designated by the CVB. 7. The successful firm must provide all sales contacts and sales amounts with the CVB staff in weekly sales and revenue reports and make available all information for review by the CVB staff and Clerk's Finance department. 8. The County shall retain ownership of all materials produced as a part of the print and digital publications. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short -listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY'S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Woman and/or Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Cost of Services to the County 20 Points 5. Experience and Capacity of the Firm 20 Points 6. Specialized Expertise of Team Members 20 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four c 0 M 2 0 U) 0 0 ti ti 0 N c m E t 0 .r Q 4 Packet Pg. 1908 (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County's mania16.F.5.a system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non -responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Woman and/or Minority Business Enterprise. EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available) In this criteria, include but not limited to: • Detailed plan of approach (including major tasks and sub -tasks). • Detailed timeline for completion of the project. • Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should be for one of the projects listed as a reference. EVALUATION CRITERIA NO.4: COST OF SERVICES TO THE COUNTY (20 Total Points Available) In this criteria, include but not limited to: Services Cost Turn -key both a print and digital format for Interactive media including travel and out of pocket expenses, advertisements sales and management, design, photography, editorial research writing and composition, set-up, proofing printingand delivery. Ad revenue shared with County as a percentage of gross sales. Cost for printing, binding, packaging and distribution 50,000 copies). Cost for just Internet media (digital, interactive guide) including developing, uploading and coordination with CVB website vendor. EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) In this criteria, include but not limited to: • Provide information that documents your firm's and subcontractors' qualifications to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. • Describe the various team members' successful experience in working with one another on previous projects. The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed reference forms from clients within the last 3 years whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the vendor that best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Vendors may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points Available) c 0 M .2 0 Cn 0 0 ti ti 0 N c m E t c� Q Packet Pg. 1909 16.F.5.a In this criteria, include but not limited to: • Description of the proposed contract team and the role to be played by each member of the team. • Attach brief resumes of all proposed project team members who will be involved in the management of the total package of services, as well as the delivery of specific services. • Attach resumes of any sub -vendors and attach letters of intent from stated sub -vendors must be included with proposal submission. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** Packet Pg. 1910 DocuSign Envelope ID: F75C5F42-B4D2-4C19-ABDC-BC7D9F4D7802 16.F.5.c Coer County Administrative Services Department Procurement Services Division Notice of Recommended Award Solicitation: 20-7785 Title: Tourism Visitor Guide Due Date and Time: September 15, 2020 at 3:00 p.m. est. Respondents: Company Name City County State Final Ranking Responsive/Responsible Miles Partnership, LLLP Sarasota Sarasota FL 1 YES/YES Trafalger Communications, Sarasota Sarasota FL 2 YES/YES Inc. d/b/a SRQ Media d/b/a SRQ Media Group Passport Publications & Media West Palm West Palm FL 3 YES/YES Corporation Beach Beach Florida Homes Magazine LLC Sarasota Sarasota FL 4 YES/YES d/b/a Fuse Media Utilized Local Vendor Preference: Yes = No - Recommended Vendors) For Award: On August 13, 2020 the Procurement Services Division released notices of Request for Proposals 20-7785 Tourism Visitor Guide. 8,037 firms were notified, 138 firms viewed the bid information and four (4) proposals were received by the due date of September 15, 2020. The selection committee convened on October 19, 2020, to score and rank the firms based on the criteria outlined in the solicitation. Passport Publications & Media Corporations and Florida Homes Magazine LLC d/b/a Fuse Media were contacted to resolve minor irregularities due to missing documents. Award is recommended to Miles Partnership, LLLP. Contract Driven = Purchase Order Driven 0 Required Signatures DocuSigned by: Project Manager: Jack Wert JA& � 10/20/2020 BCD2DDB33D6A489...DocuSigned by: Procurement Strategist: Deborah McCormic� 10/20/2020 42DC2D6771 1 E494 Procurement Services Director: E DocuSigned by: te. H 3S4�t��re ra 10/20/2020 Date Packet Pg. 1911 V? LL r („epinE)Jo;isin wsijnol;o uoi;3npoJd.. g8LL-OZ d=IM : g06ti6) 6uiAueN Ieui=I g8LL-OZ .}uewt43eliv 0 C,7 0 GA a F� R x d L u o O 0 O 0 C 0 O O H W O c� 0 a R � 00 M rl C0 � R R M O\ O N �a O A y R U Q o Q ti ¢ cd U z a o to un rA 16.F.5.e FIXED FEE PROFESSIONAL SERVICE AGREEMENT # 20-7785 for Production of Tourism Guide THIS AGREEMENT, made and entered into on this day of 2020 , by and between Miles Partnership, LLLP authorized to do business in the State of Florida, whose business address is 6751 Professional Pkwy W., Ste _200_Sarasota, FL 34240 , (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WIT NESSETH: The Agreement shall be for a three (3 ) year period, commencing C upon the date of Board approval ❑ on and terminating three (3 ) year(s) from that date or until all outstanding Purchase Order(s) issued prior to the expiration of the Agreement period have been completed or terminated. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for two (2 ) additional one (1 ) year(s) periods. The County shall give the Contractor written notice of the County's intention to renew the Agreement term prior to the end of the Agreement term then in effect. The County Manager, or his designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred and eighty (180) days. The County Manager, or his designee, shall give the Contractor written notice of the County's intention to extend the Agreement term prior to the end of the Agreement term then in effect. 2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work upon issuance of a ❑■ Purchase Order ❑ Ua-4cia- to Proceed 3. STATEMENT OF WORK. The Contractor shall provide services in accordance with the terms and conditions of 0 Request for Proposal (RFP) ❑ fig} ❑ Other ( # 20-7785 , including all Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to herein and made an integral part of this Agreement. FE7 The Contractor shall also provide services in accordance with Exhibit A — Scope of Services attached hereto. Page I of 15 Fixed Price Professional Service Agreement 92017-001 1 Ver,1) C00 Packet Pg. 1913 16.F.5.e 3.1 This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County's Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 3.2 The execution of this Agreement shall not be a commitment to the Contractor to order any minimum or maximum amount. The County shall order items/services as required but makes no guarantee as to the quantity, number, type or distribution of items/services that will be ordered or required by this Agreement. 4. THE AGREEMENT SUM. The County shall pay the Contractor for the performance of this Agreement based on Exhibit B- Fee Schedule, attached hereto and the price methodology as defined in Section 4.1. Payment will be made upon receipt of a proper invoice and upon approval by the County's Contract Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act". 4.1 Price Methodology (as selected below): []■ Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks are transferred from the County to the contractor; and, as a business practice there are no hourly or material invoices presented, rather, the contractor must perform to the satisfaction of the County's project manager before payment for the fixed price contract is authorized. . • • ■ra- • ■■ u- ■ •1111M• ■ a •• -w • w-■ ■ • • - w •• • ■- ■• ■ • ■ • a■+ ■■■ •• +• -■ - w w w WE.! + ■ ■ • ■ • • • • •• - w w w • w . • w • NEWS= 161'"1• - • •• ■ - • • • ■ - ■ • • • • ■ • • • ■ • IN, • • • ■■ • • • • • • • •r + 4 • . IN • • - • ■ 0 Unit Price: The County agrees to pay a firm total fixed price (inclusive of all costs, including labor, materials, equipment, overhead, etc.) for a repetitive product or service delivered (i.e. installation price per ton, delivery price per package or carton, etc.). The invoice must identify the unit price and the number of units received (no contractor inventory or cost verification). Page 2 of 15 Fixed Pricc Professional Service Agreement H2017-001 (Ver.2) Packet Pg. 1914 16.F.5.e 4.2 Any County agency may obtain services under this Agreement, provided sufficient funds are included in their budget(s). 4.3 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of the Agreement. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this Agreement. ... .-. IN Ift M UM ME ._ �ea�fast �.9f1 $44-.W Alrf2rtee �-49 s Lodgingcoach class, fare Actual cost of lodging of stele occupancy than $150.00 per Pight w • • — ---------------- • • • •w• •- 5_ SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C. Page 3 of 15 Fixed Price Profes�,ionul Service Agreement H2017-001 j Vo 'CA 0 Packet Pg. 1915 16.F.5.e a 7 NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or emailed to the Contractor at the following: Company Name: Address: Authorized Agent: Attention Name & Title: Telephone: E-Mail(s): Miles Partnership, LLLP 6751 Professional Pkwy W., Suite 200 Sarasota. FL 34240 David Burgess, President & CEO 941-342-2316 David.Burgess@milespartnership.com All Notices from the Contractor to the County shall be deemed duly served if mailed or emailed to the County to: Board of County Commissioners for Collier County, Florida Division Director: Jack Wert Division Name: Tourism Division Address: 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104 Administrative Agent/PM: Jack Wert Telephone: 239-252-2402 E-Mail(s): Jack. Wert@colIiercountyf1.gov The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non -County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. Page -t of 15 fixed Price Professional Service Agreement 92017-001 fWi � I O .w Packet Pg. 1916 16.F.5.e 9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the Agreement of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 10. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said Agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be the sole judge of non-performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Agreement Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 12. INSURANCE. The Contractor shall provide insurance as follows: A. ■❑ Commercial General Liability: Coverage shall have minimum limits of $1,000,000 Per Occurrence, $2,000,000 aggregate for Bodily Injury Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. B. ■❑ Business Auto Liability; Coverage shall have minimum limits of $ 500,000 Per Occurrence, Combined Single Limit for Bodily Injury Liability and Property Damage Liability. This shall include: Owned Vehicles, Hired and Non - Owned Vehicles and Employee Non -Ownership. C. E-1 Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal laws. Page 5 of 15 Fixed Price Professional Service Agreement #2a17-CO I (CZ Packet Pg. 1917 16.F.5.e The coverage must include Employers' Liability with a minimum limit of $ 500,000 for each accident. • • •• as ■a -■ ■ _ _ ■ _ • _ • _ • • _III••IIII•I IIII •• •• • • 3 ■ ii - _ _ _ _ _ • • _ _■_ r - •• _ w L. ■M Publisher's Errors & Omissions Liability (other): Coverage shall have minimum limits of $1,000,000 per occurrence. Special Requirements: Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR, Collier County Government shall be listed as the Certificate Holder and included as an "Additional Insured" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Contractor's policy shall be endorsed accordingly. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Contractor during the duration of this Agreement. The Contractor shall provide County with certificates of insurance meeting the required insurance provisions. Renewal certificates shall be sent to the County thirty (30) days prior to any expiration date. Coverage afforded under the policies will not be canceled or allowed to expire until the greater of: thirty (30) days prior written notice, or in accordance with policy provisions. Contractor shall also notify County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, cancellation, non -renewal or material change in coverage or limits received by Contractor from its insurer, and nothing contained herein shall relieve Contractor of this requirement to provide notice. Page 6of15 Fixed Price Professional Service Agreement #2017-001 (Ver 2) IIII Packet Pg. 1918 1 6.F.5.e Contractor shall ensure that all subcontractors comply with the same insurance requirements that the Contractor is required to meet. 13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, property damage, direct or consequential damages, or economic loss, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 13.1 The duty to defend under this Article 13 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Contractor. Contractor's obligation to indemnify and defend under this Article 13 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on behalf of the County by the Tourism Division 15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the following component parts, all of which are as fully a part of the Agreement as if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), 0 Exhibit A Scope of Services, Exhibit B Fee Schedule, ❑■ RFPI ❑ ITWF n+her #20-7785 , including Exhibits, Attachments and Addenda/Addendum, ❑ subsequen quotas, and ❑ 01hp- E=xNbi4/A44;arhmant: Page 7 of 15 Fixed Price Professional Service Agreement 02017-001 (Vert) GAS' 1 — Packet Pg. 1919 1 6.F.5.e 17. APPLICABILITY. Sections corresponding to any checked box (M) will expressly apply to the terms of this Agreement. 18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this Agreement is subject to appropriation by the Board of County Commissioners. 19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any Agreement held by the individual and/or firm for cause. 20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended; taxation, workers' compensation, equal employment and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes, and the Florida Public Records Law Chapter 119, including specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows: IF THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT: Communication and Customer Relations Division 3299 Tamiami Trail East, Suite 102 Naples, FL 34112-5746 Telephone: (239) 252-8999 The Contractor must specifically comply with the Florida Public Records Law to: Keep and maintain public records required by the public agency to perform the service. Page S of 15 Fixed Price Professional Service Agreement 42017-001 f Vzr.-"! Packet Pg. 1920 1 6.F.5.e 2. Upon request from the public agency's custodian of public records, provide the public agency with a copy of the requested records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. 3. Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law for the duration of the contract term and following completion of the contract if the Contractor does not transfer the records to the public agency. 4. Upon completion of the contract, transfer, at no cost, to the public agency all public records in possession of the Contractor or keep and maintain public records required by the public agency to perform the service. If the Contractor transfers all public records to the public agency upon completion of the contract, the Contractor shall destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. If the Contractor keeps and maintains public records upon completion of the contract, the Contractor shall meet all applicable requirements for retaining public records. All records stored electronically must be provided to the public agency, upon request from the public agency's custodian of public records, in a format that is compatible with the information technology systems of the public agency. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this Agreement and the County shall have the discretion to unilaterally terminate this Agreement immediately. 21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County encourages and agrees to the successful Contractor extending the pricing, terms and conditions of this solicitation or resultant Agreement to other governmental entities at the discretion of the successful Contractor. 22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. 23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to this Agreement in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. 24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the Floe 9 of 15 Fixed Price Professional Service Agreement n21117-001 {Ver 21 6.0 Packet Pg. 1921 1 6.F.5.e commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 25. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. • • • - • •S -lS� - - -ON �■ • - NINE- a • •- • • •• • • ■• •• •- w--a■-■ ■ - a ■ - ■ ■ _ •■� r • �� rr a- -• • •- a-■• rr • • •� • --u-■ ■� •• ■ •• • •- •• a •-• • •- • ■ • u■ • • u- •-• • u__ ------------- r - • • • • • • • - - ■ • • - • • • • - • • • • • • • •a • - ■- •■ • • ■• • •ur - •• • - -.•■■ ■ ------------ • • r ■A AGREEMENT STAFFING. The Contractor's personnel and management to be utilized for this Agreement shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the Agreement. The Contractor shall assign as many people as necessary to complete required services on a timely basis, and each person assigned shall be available for an amount of time adequate to meet required services. 27. 0 ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents, the terms of solicitation the Contractor's Proposal, and/or the County's Board approved Executive Summary, the Contract Documents shall take precedence. r'agc 10 o ( I S Fixed Price Professional Service Agreement 42017-001 (Ver 2 ) �A Packet Pg. 1922 1 6.F.5.e 28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. 29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as amended. Background checks are valid for five (5) years and the Contractor shall be responsible for all associated costs. If required, Contractor shall be responsible for the costs of providing background checks by the Collier County Facilities Management Division for all employees that shall provide services to the County under this Agreement. This may include, but not be limited to, checking federal, state and local law enforcement records, including a state and FBI fingerprint check, credit reports, education, residence and employment verifications and other related records. Contractor shall be required to maintain records on each employee and make them available to the County for at least four (4) years. All of Contractor's employees and subcontractors must wear Collier County Government Identification badges at all times while performing services on County facilities and properties. Contractor ID badges are valid for one (1) year from the date of issuance and can be renewed each year at no cost to the Contractor during the time period in which their background check is valid, as discussed below. All technicians shall have on their shirts the name of the contractor's business. The Contractor shall immediately notify the Collier County Facilities Management Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to Collier County separates from their employment. This notification is critical to ensure the continued security of Collier County facilities and systems. Failure to notify within four (4) hours of separation may result in a deduction of $500 per incident. (Intentionally left blank -signature page to follow) Page 1 l of IS Fixed Price Professional Service Agreement NN 17-no I (Ver s ) Packet Pg. 1923 1 6.F.5.e IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have executed this Agreement on the date and year first written above. ATTEST: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA Crystal K. Kinzel, Clerk of Courts & Comptroller By: By. Burt L. Saunders Chairman Dated: (SEAL) Contractor's Witnesses: Miles Partnership, LLLP Contractor �kYl By: Von rac is tAt Witness Sig ture T?AVI u 2G-CS5 (Type/print signature and titleT i Type/ rint witness named Con�s�Witness Type/print witness nameT Approved as to Form and Legality: County Attorney Print Name ["age 12 of l5 Find Price I'rotessionul Servi" Agmement #201'-001 (Ver'2J 1 6.F.5.e Exhibit A Scope of Services ■❑ following this page (pages 1 through 2 ) ❑ this exhibit is not applicable Page 13 of 15 Fixed Price Professional Service Agreement #2017-Op1 iV r.^1 i'PLC, Packet Pg. 1925 16.F.5.e RFP#20-7785 Production of Tourism Guide" Exhibit A Scope of Services The terms "CVB" and "County" shall be used interchangeably throughout this Agreement. BACKGROUND The Naples, Marco island, Everglades Convention & Visitors Bureau (CVB) is the official destination marketing organization for Collier County. The County covers a large geographic area and has a diversified tourism product. There is currently a Visitor Guide for the entire destination and the County is desirous of continuing with a consolidated approach. This publication will be used as a fulfillment piece for the combined tourism marketing effort of the overall destination. The quality and content of the fulfillment piece must accurately reflect the destination brand and provide compelling reasons for consumers to visit the Collier County area. DETAILED SCOPE OF WORK T The intent of this Agreement is for Contractor to provide marketing sales and service, set-up and printing of the Collier County Tourism guides in hard copy and digital flip book format. The Contractor is expected to: I. Complete "turn -key" delivery for both a print and digital format for Internet media including, but not limited to advertising sales and management, design, photography, editorial research writing and composition, set-up, proofing, printing and delivery. 2. Secure advertisements and ad revenue with no additional cost to the County or the CVB • Advertising ratio cannot exceed 40% of the book. • Only accommodations. attractions, restaurants, shopping venues and other tourism related business with a presence in Collier County can advertise in the publication. • Publishers will be responsible for all sales and collections. • Publishers should set advertising rates based on past guide sales and market conditions. • Ad revenue should be shared with the County as a percentage of gross sales. 3. Editorial contents shall include, but not be limited to: • Area overview with highlights for each city and visitor area • Accommodations overview by location and individual listings • Restaurant districts, food specialties, check profiles, restaurant listings and special dining features • Attractions overview by activity and listings • Shopping districts, highlight retailers and shopping listings • Sports venues and activities • Beaches and parks • Golf courses • History and cultural activities • Eco tourism activities • Transportation options • Maps of area and region • Visitor Information location listings • Suggested itineraries 4. Provide publications (digital and print) published at least once per year as determined by the CVB. Page I of 2 Exhibit A- Scope of Services Packet Pg. 1926 16.F.5.e 5. Print publication to be determined by CVB and publisher for the best use for visitors to the destination. The guide must be a maximum of 8" x 10-112", and a minimum of 6"x 9", The County is open to suggestions on size and format. The book will be a minimum of 48 text pages plus cover. The County reserves the right to quote other printers for the printing of the final hard copy guides. 6. Print guide must include up to 50,000 copies and: • The CVB has a supply of photography, but the publisher should be prepared to provide photography that they have obtained of Collier County with full permission to use, or to shoot additional photography if needed. • Format both the print and Internet media ads for publishing purposes_ • Cover: minimum 8-point, number 3. • Body: minimum 60-pound, number 3 text. • A map of the entire Collier County area with inset maps of each of the cities will be a part of the publication. The map will need to be keyed to listings of tourism related businesses and advertisers in the publication. • Proof out the publication as each section is completed and allow the CVB staff and their advertising agency of record to review and approve all photography, content, listings and advertising that will appear in the product. The CVB must sign off on all final pages before going to the printer and the County will hold the publisher responsible for providing a product that matches the proofs that were approved. • Four (4) color process with ultraviolet coating on covers one (1) and four (4) with are on the outside back cover without coating for addressing as a self -mailer. • The publication binding can be either perfect bound or saddle stitched. • Packed in boxes clearly marked as to quantity and product. Individual box weight not to exceed fifty (50) lbs. • Delivery will be FOB Destination to at least two locations in Southwest Florida to be designated by the CVB. T The Contractor must provide all sales contacts and sales amounts with the CVB staff in weekly sales and revenue reports and make available all information for review by the CVB staff and Clerk's Finance department. S. The County shall retain ownership of all materials produced as a part of the print and digital publications. Page 2 of 2 F,xhibit A- Scope of Services Packet Pg. 1927 1 6.F.5.e Exhibit B Fee Schedule following this page (pages 1 through 1 ) Page 14 of 15 Fixed Price Professional Service Agreemcnt N2017-001 (Vcr 2) f Packet Pg. 1928 1 6.F.5.e RFP# 20-7785 "Production of Tourism Guide" Exhibit B FEESCHEDULE COST TO COUNTY Turn -key both a print and digital format for Interactive media including ravel and out of pocket expenses, advertisements sales and management, design, photography, editorial research $95,000 writing and composition, set-up, proofing printing and delivery. Ad revenue shared with County as a percentage of gross sales 80% Cost for printing. binding, packaging and distribution $25,000 50,000 copies) Cost for just Internet media (digital, interactive guide) including $1,500 developing, uploading and coordination with CVB website vendor Page 1 of 1 Exhibit B-Fee Schedule Packet Pg. 1929 1 6.F.5.e Other Exhibit/Attachment Description: ❑ following this page (pages through _) ❑■ this exhibit is not applicable Page 15 of 15 Fixed Price Professional Service Agreement h2017-001 (Ver 2) Packet Pg. 1930 16.F.5.f Client#: 1054358 MILESMEDI ACORD,. CERTIFICATE OF LIABILITY INSURANCE DATE (M WDDNYYY) 11 /02/2020 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW, THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer anv rights to the certificate holder in lieu of such endorsement(s). PRODUCER USI Insurance Services, LLC/CL 201 Alhambra Circle, Suite 1401 Coral Gables, FL 33134-5108 INSURED Miles Partnership LLLP, Miles Partner- ship LLC, Miles Partnership It LLC 6751 Professional Pkwy W Ste 200 Sarasota, FL 34240-8450 305 669-6000 FAX Luc, Noj: 305 669-6030 _ INSURER(S) AFFORDING COVERAGE _ _ NAIC d INSURER A: Zurich American Insurance Company 16535 INSURER B : American Guarantee & Liability Ins Co. 26247 INSURER C : Steadfast Insurance Company 26387 INSURER o: Markel American Insurance Company 28932 INSURER E : Continental Casualty Company 20443 INSURER F COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACTOR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. qAX ADDL''SUBR POLICY EFF POLICY EXP LIMITS TYPE OF INSURANCE �INSR WVDI POLICY NUMBER _ MWDDIY'YYY MM/DD COMMERCIAL GENERAL LIABILITY )( CP0015627902 4/09/2020 04/09/2021 EACH OCCURRENCE $1 000,000 -- CLAWSWADE 4 OCCUR PREMISESOEaEocccur ence $1 000 000 GEN'L AGGREGATE LIMIT APPLIES PER: PRO - POLICY JECT LOC OTHER: A AUTOMOBILE LIABILITY X CP0015627902 X ANY AUTO OWNED SCHEDULED AUTOS ONLY AUTOS X HIRED ONLY FXNON-OWNED AUTOS ONLY B I yl UMBRELLA LIAB � OCCUR AUC015628002 Imo{ EXCESS LIAR CLAMS -MADE A WORKERS COMPENSATION WC342839201 AND EMPLOYERS' LIABILITY Y! N ANY PROPRIETORIPARTNERIEXECUTIVE ❑ OFFICER/MEMBER EXCLUDED? N N lA (Mandatory In NH) If Yes, describe under MED EXP (Any one person) $ l U UU_U_ $1 000 [ PERSONAL & ADV INJURY GENERAL AGGREGATE $2,000,[ PRODUCTS • COMP/CP AGG s 2,000,[ 04/09/2021 COMBINED SINGLE LIMIT IF accident 1 ODO 0 r BODILY INJURY (Per person) $ BODILY INJURY (Per accident) $ $ PROPERTY DAMAGE Per accident 020104/09/2021 EACH OCCURRENCE AGGREGATE )1/01/2020 01/01/2021 E-L. EACH ACCIDENT $1 1 E.L. DISEASE - EA EMPLOYEE S1 I E.L. ➢fSEASE - POUCY LIMIT $1,1 C Professional E00O246189 4/09/2020 04/09/2021 $5,000,000/Ded.$25,000 E Crime �596506703 1 0/01/2020 10/01/2021 $1,000,000/Ded.$10,000 D D&O/EPUFiduciary MKLM2MML000179 10/18/202010/la/2021 $3,000,000/Ded.$0-25K DESCRIPTION OF OPERATIONS! LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, maybe attached if more space is required) *ProfessionaUTechnology/Media Errors & Omission Liability coverage is written on a claims -made basis. Cyber Liability included under Professional Liability. *D&O Limit $3,000,000 / EPL Limit $3,000,000 / Fiduciary Limit $3,000,000 Deductible $0-$25,000 The General Liability and Automobile policy includes automatic Additional Insured endorsement that provides Additional Insured only when there is a written contract that requires such status, and only with regard to (See Attached Descriptions) Collier County Board of County Commissioners 3295 Tamiami Trail East Naples, FL 34112 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE r� C,__e © 1988-2015 ACORD CORPORATION- All rights reserved. ACORD 25 (2016/03) 1 of 2 The ACORD name and logo are registered marks of ACORD #S30332920/M30170913 E MG ER Packet Pg. 1931 16.F.5.f DESCRIPTIONS (Continued from Page 1) SAGITTA 25.3 (2016/03) 2 of 2 #S3033292 O/M 30170913 Packet Pg. 1932 September 15, 2020 PRODUCTION OF TOURISM GUIDE PROPOSAL FOR COLLIER COUNTY Solicitation 20-7785 2 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP TABLE OF CONTENTS Cover Letter / Management Summary Page 03 Certified Minority Business Enterprise Page 04 Business Plan Page 05 Initial Estimated Timeline Page 24 Sample Client Report Page 25 Cost of Services to the County Page 28 Experience and Capacity of the Firm Page 30 Samples of Our Work Page 37 Client References Page 51 Evidence of Financial Strength Page 60 Specialized Expertise of Team Members Page 61 Local Vendor Preference Page 66 Vendor Checklist Page 67 Form 1: Vendor Declaration Statement Page 73 Form 2: Conflict of Interest Certification Affidavit Page 75 Form 3: Immigration Affidavit Certification Page 76 Licenses Page 77 Insurance and Bonding Requirements Page 79 COVER LETTER / MANAGEMENT SUMMARY Dear Members of the Selection Committee, 3 MILES PARTNERSHIP David Burgess, President & CEO Lauren Bourgoing, Vice President Primary contact: Lauren Bourgoing, Vice President 941-342-2310 / Lauren.Bourgoing@MilesPartnership.com We appreciate the opportunity you have given us to participate in this RFP process. Miles Partnership last published the Florida’s Paradise Coast Official Visitors Guide back in 2015, and that immersive, magazine-style guide generated $124,000 in advertising sales—a highly successful partnership that we’d like to recreate in 2021 and beyond. With Miles, you get a proven partner that brings both local and global knowledge to our work on the Florida’s Paradise Coast Official Visitors Guide: We combine our “Local” expertise gleaned from working with Collier County since 2004 together with the “Global” perspective we get from helping clients around the country harness research to drive increased ROI. We pride ourselves on creating and delivering the highest quality print products to DMOs. In today’s digital world, we also have a unique ability to bring more value to clients and advertisers by providing meaningful opportunities to integrate their message across print and digital products, further extending their reach. Add to that experience the true passion for travel and collaboration inherent in everyone we hire, and you get the Miles philosophy: QUALITY evident in our award-winning products AUTHENTICITY evident in our hyper-local approach to content creation and sales INNOVATION evident in our focus on research, trends and best practices, which we share with our clients to develop informed strategies and position them ahead of the industry ACCOUNTABILITY evident in the measurable results we deliver, including transparency in business deals, improved industry participation and increased visitation We are proud of the products we’ve created together thus far and look forward to expanding our partnership to provide you with turnkey publishing services. We have a clear vision for continuing to evolve your print and digital Visitors Guide to best serve you, your industry partners and visitors to Collier County—and we have the experience and expertise to bring that vision to life. We can’t wait to get started! PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY 4 MILES PARTNERSHIP Miles Partnership is not a certified minority business enterprise. CERTIFIED MINORITY BUSINESS ENTERPRISE PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY 5 MILES PARTNERSHIP Miles is an industry leader and innovator in researching, developing, refining and delivering successful print products to states, cities and other DMOs around the world. We are dedicated to being a long-term, strategic partner to Collier County and can’t wait to put our 60-plus years of tourism marketing experience to work for you in a new way! Below we outline our vision for a future-focused print strategy that is based in research and takes advantage of the changing ways today’s consumers use print and digital channels to get inspired and plan travel. Our approach to developing print guides for a destination is always customized to their individual needs, but is based on these three principles: 1. Research Miles invests more than $500,000 a year in research, both custom research studies with destinations and major primary research studies we help fund and facilitate. These include dozens of visitor guide readership and conversion studies conducted in the last decade across a wide range of states and cities, including major multi- destination studies. From this research, we are continually refining the features, content and distribution strategies that define the most successful visitor guides now and into the future. 2. Benchmarking In 2019, we published more than 80 print guides for destinations. From this broad range of clients and experience, we are continually reviewing trends in distribution and the relative performance of visitor guide programs—always identifying opportunities for optimization. 3. Integration Miles has been integrating print guides with DMO websites and other digital channels since 1996—for both websites we build and maintain, and many we do not. We focus on integrating content, planning tools and advertising solutions to offer travelers and industry partners an integrated solution. BUSINESS PLAN PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan 6 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Our approach to publishing print travel guides—proven by years of delivering visitors to our clients’ destinations—has always emphasized inspiration first, then action. We first seek to inspire potential visitors by providing content that connects with them on an emotional level. At this stage, we’re selling the “feel” and the big-picture beauty of your destination. We then seek to provide potential visitors with the tools they need to act on their emotion. This content should still inspire, but it must also connect with visitors on a tactical level, providing them with actionable ideas to pursue in your destination. This emotional, big-picture content reinforces your connection with visitors who have decided to travel to Collier County and connects with potential visitors who are still in the decision-making phase. What’s more, it’s supported by the authoritative State of the American Traveler research conducted by Destination Analysts over the last several years, which reveals that print usage among U.S. leisure travelers remains strong. But its role in the trip-planning process is changing, and no one understands that better than us. Of the seemingly endless sources of travel information available today, print does “inspiration” best—and we see a significant opportunity to ramp up the inspiration in your Visitors Guide. In the pages that follow, we share how we would work collaboratively with you to do that. A Focused Print Guide Strategy Business Plan 7 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP OUR VISION FOR THE FLORIDA’S PARADISE COAST OFFICIAL VISITORS GUIDE Anything worth doing is worth doing right. And the latest research tells a compelling story that print travel guides are definitely still worth doing. According to the most recent State of the American Traveler report, print usage in travel planning has not only jumped to its highest level in years (around 50%) but is also equally popular among all age groups: Baby Boomers, Gen Xers and, yes, even Millennials. Business Plan 8 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Even in light of the ongoing coronavirus pandemic, print has remained a strong influencer for those still dreaming of travel. Miles sponsors an ongoing COVID-19 U.S. Travel Sentiment Survey with Longwoods International, which has revealed that even as travel intent waxes and wanes, U.S. travelers are continuing to seek inspiration from a range of media—with three of the top four sources of travel information being traditional media. Despite the huge impact of the pandemic on short-term travel, consumers continue to be interested in dreaming about future travel as demonstrated by their interaction with travel content over the last few months. This dreaming happens across multimedia spanning both traditional and digital channels, from magazine articles to short online videos to television/ OnDemand shows. Communicating across a wide range of media (online and offline) is critical to reaching most of your locals and potential travelers. But today’s consumers aren’t motivated by traditional print guides that include pages and pages of business listings; they’ll go to the internet for those details. What they’re looking for in the Florida’s Paradise Coast Official Visitors Guide is a compelling reason to come visit. What makes your destination worth experiencing? Why should they choose you over a trip to another Florida destination? Above all else, travel is aspirational, experiential, inspirational— and the print guides that effectively drive (and increase!) visitation and spending are the ones that capture that magic. They do so by offering a compelling mix of engaging content, breathtaking photography and “insider” tips on the best things to see and do in the area—all packaged together on thoughtfully designed pages. These are the elements that truly motivate people to visit a destination and are the key elements we’re bringing to our creative strategy for your guide. 9 MILES PARTNERSHIP MORE SOCIAL ENGAGEMENT Stories and comments from friends, family and independent third-party sources inspire, so social integration will be woven into your guide. Calls to action throughout will invite readers to share their stories and photos on social media—and visit those channels for inspiration from others. STRONGER CONTENT PRESENTATION Great images inspire, so dynamic, large-format photography anchoring eye-catching spreads will play a key role in our design approach for you moving forward. Powerful words inspire, so all content will be created to accomplish specific goals. Together, these words and visuals will be packaged in more modern, diverse layouts that leap from the page. 9 MILES PARTNERSHIP We’ve developed a research-driven, experience-based strategy to make the Florida’s Paradise Coast Official Visitors Guide more inspirational based on three strong pillars: These three pillars create a rock-solid foundation to move your guide forward, so let’s take a closer look at each element, along with specific ideas for bringing this vision to life. By ensuring Collier County’s unique appeal jumps to life off the printed page, readers can imagine how exciting it would be to experience it in person. And when that inspiration is effectively paired with the information and planning tools they need to do so—well, that’s when the magic happens. Business Plan INCREASED DIGITAL INTEGRATION Interactive content and rich media inspire, so your new guide will maximize opportunities to promote relevant content and additional planning tools online. Not just simple web taglines at the end of a story, but highly designed (and highly visible!) digital callouts will integrate your print and digital marketing tools. 1.2.3. PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan 10 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP TACTIC #1: STRONGER CONTENT PRESENTATION Emotional, Experiential Storytelling Our research has underscored increased visitor demand for trips that deliver eye-opening, transformative experiences—whether relaxing or exciting—as a pathway to shaping lasting memories and boosting insight and well-being. Nothing captures the essence of Collier County places and activities that fit this bill more than the personal stories of those who have planned and experienced them firsthand. The new guide would incorporate descriptive, first-person tales across interest categories that detail what the travelers did, saw and felt while experiencing an iconic, popular or unique destination and participating in the activities offered there. These evocative stories would be of varying lengths across the guide and serve to anchor its key sections. They would come both from insiders and expert travel writers—some of whom you may recognize from your bylined website content. Strong content is a vital component of any print guide, but HOW that information is packaged and presented can greatly affect how well it resonates with readers. Design, as we all know, can “make or break” a publication, determining whether its pages will be engaging or flat. Content Presentation Recommendations Business Plan 11 Dynamic Photography And speaking of photography, we’ll elevate strong images to the forefront, making sure they help support the stronger words we’re offering—and, in some cases, communicate Collier County’s charms instead of words. Our focus will be on quality over quantity, with large, iconic images saying more than a collage of smaller ones ever could. Our focus on high-impact experiential photography will carry through the entire guide, moving potential visitors along the trip- planning path from dreaming to planning to booking their travel. Every step of the way, we’ll combine strong words with striking designs that bring them to life. Compelling Designs A design with great visual appeal is an essential part of enticing consumers to visit. Our new design vision will put a premium on visuals and ensure they are on-brand, authentic and not dated. By taking advantage of the unique benefits of a printed guide— the fact that it is a visual, tactile experience for readers—we will design pages that are engaging and fun to explore while creating an emotional connection with readers. On-brand, creative typography that is modern and readable, along with handwritten or other interesting treatments, will showcase the destination’s personality and help set the tone for the experiences it offers. A palette of rich, brand-inspired colors will add a fresh perspective without overpowering photography. And while we can certainly adhere to the print specs outlined in your RFP, we’d also love to talk with you about alternate page sizes such as landscape, and potentially different page counts and content allocations. Business Plan 12 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Add Related Content Callout Content in your print guide can be leveraged as a jumping-off point to encourage potential visitors to engage (and find more information) online. Related content callouts provide more context and stronger calls to action that invite readers to learn more and continue to move them from inspiration to booking. In short, unless an article in your print guide offers everything you have to say on a particular subject, it should tell readers where they can discover more about that subject. In consideration of our view that the guide and website should work collaboratively to inspire and inform travelers, we would review your web analytics to cast light on the topics that are of greatest interest to travelers to Collier County and use that understanding to inform content creation for the guide. We don’t recommend repurposing web articles in the guide (or vice versa), but would instead determine the topics with the greatest draw and create unique content for the guide with web callouts that enable the two platforms to bolster one another and create deep, 360° insight for the prospective traveler. TACTIC #2: INCREASED DIGITAL INTEGRATION Play Up Your Digital Assets Prominent website promos should be strategically placed throughout your guide to highlight videos, rich media, planning tools, suggested itineraries, related articles and events, partner profiles and other features readers will find on your website. By developing strategies for larger cross-channel campaigns, we can leverage and promote existing or newly created digital content to tell more comprehensive stories, engaging readers both on and off the page. No one item in your marketing toolbox can (or should) stand alone, and nowhere is that truer than in your print guide. Research shows print is still a powerful motivator when it comes to travel, but the most effective print guides are those that work with your digital, social and other efforts to better deliver the inspiration and information travelers seek. Digital Integration Recommendations Business Plan 13 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Social Engagement Recommendations Add Social Callouts Social promos placed throughout the guide can easily encourage readers to post, share and interact with your followers on Facebook, Twitter, Instagram and Pinterest. If we feature an article on the most stunning beaches in Naples and Marco Island, for example, we should be asking readers to share their own pictures. Promote Outbound Social Content Your social channels offer additional content just as your site does. Whenever possible, direct readers to those channels to watch your Paradise Coast videos, for instance, or read independent reviews from past visitors. TACTIC #3: MORE SOCIAL ENGAGEMENT Social media has not only become a popular source of information and communication among today’s consumers, but research from The State of the American Traveler proves it’s also one of the most influential mediums when it comes to inspiring travel and visitation to a destination. Encourage Inbound Social Connection The reverse is true as well. Promos on your social channels can also link to relevant, rich content in your Visitors Guide via quick links to the digital version. If you have a post promoting wellness activities, for example, link it to the related digital guide article. Engage Social Influencers We’d also help you find and vet social influencers who are experts on Collier County’s outdoor adventures, arts scene, signature foods, etc. and help integrate them—and their large followings—into your guide. Rather than think of your printed Visitors Guide as a standalone piece, it is important to look at the guide as an integral part of your larger content ecosystem—one that spans print and digital channels. So, as we concept new ideas for the guide itself, we are looking at ways we can further amplify that content online. 14 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP ENHANCED DIGITAL E-GUIDE 14 MILES PARTNERSHIP We know from Google research that modern consumers are seamlessly moving between various channels and devices to access travel-planning information. This is why we believe it’s important to have an innovative e-guide solution that makes your printed guide come to life in a digital format. Having an e-guide will also allow you to link to the publication from your website and social channels, thereby expanding your distribution without additional mailing costs. A lot of publishers treat e-guides as added value, but we view them as a primary distribution source for reaching new audiences. Business Plan For example, by providing an e-guide link in email blasts and monthly newsletters, and prominently featuring the e-guide on the website homepage, we saw page views for Washington, DC’s Official Visitors Guides double year over year. 15 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 15 MILES PARTNERSHIP Here are three initial ideas for Collier County: Business Plan Incorporate rich media content throughout the e-guide experience utilizing assets you already have, such as videos, photography, audio files and more. While flipping through the e-guide, users will be able to click on photos to launch slideshows, view corresponding videos, click on photos to change a daytime view to the nighttime view of outdoor scenes and more. If included, listings will also link to extended listing information online, giving additional value to advertisers. 1.2.3. To further build on the tactics presented earlier, create a closer connection with social media channels like Facebook, Instagram and Twitter by incorporating a feed into the e-guide experience, as well as offer readers the option of following you on Twitter or liking you on Facebook directly from the e-guide. We can promote photo-sharing ideas (such as contests and hashtags) in the printed guide as well as on your social channels and allow users to upload photos via the e-guide. This takes advantage of your current social media community—and helps grow it significantly— by gathering user-generated content and photos to use in future versions of the print guide and on your social channels. Finally, we will provide you with analytics information about engagement with the e-guide to help continually refine the guide’s content in future issues, such as expanding the most popular sections. Advertisers who have invested in the guide will also be able to track their additional exposure through this e-guide, creating more value for them as well. 16 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP ADDED-VALUE DIGITAL DISTRIBUTION Business Plan We hope the ideas presented within these pages illustrate our excitement to partner with Collier County on publishing your Naples, Marco Island & the Everglades Official Visitors Guide. We can’t wait to talk through these ideas in person and collaborate with your team to make our ideas even better. As an added distribution channel for Collier County, Miles will also create a fully interactive experience on Places.Travel, an emerging travel resource for young Millennials (followed closely by older Millennials and Gen Z). With a goal of 1,000,000 pageviews in 2020 and strong engagement, the audience on Places.Travel is doubling every 60 days. Miles will migrate and editorialize guide content into articles, videos and points of interest and build a custom themed environment on Places.Travel matching the brand of your guide. Calls to action for guide ordering, download and newsletter signup can be included. Business Plan 17 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP As you’ve seen in the new vision we’ve presented for the Naples, Marco Island & the Everglades Official Visitors Guide—and will see in samples of our past work for other clients, we focus on quality content and copywriting: compelling stories written by expert, local writers with first-hand knowledge of the destination; sidebars and callouts with quick facts and fun features; and listings in easy-to-use formats. EDITORIAL & DESIGN CAPABILITIES Content Planning & Approval Process For every print and digital product we publish, our editorial approach is founded on creating a strong local network of freelance writers, photographers and videographers selected for their talent, knowledge and passion, as well as their ability to speak in your voice. This may include names you recognize through their bylined content published on ParadiseCoast.com. You will have approval power over the writers we allow into this network. Our content team will work closely with these freelancers to brainstorm ideas, create a content plan and write copy, all with input from you. Special emphasis will be given to support your branding, important marketing initiatives and key drivers for visitation to Collier County. Our approach gives you the benefit of local, on-the-ground knowledge combined with the expertise of content strategists who are 100% focused on creating the best content for you while diligently adhering to the established editorial schedule. Quality & Accuracy Part of our focus on content is making sure each product’s content is accurate, as we know accuracy is essential to building trust with readers and supporting your brand. All of the content we publish across your channels will be checked by a qualified, detail-oriented content manager or fact-checker for accuracy, spelling and grammar before it appears in the final product. When it comes to business listings in the print guide, Miles can easily verify and export the necessary information for Collier County partners through our Data Engine—much as we do for your website. Our Data Engine provides a state-of-the-art tool for you and your industry partners to house and deliver complete data information. Rights to All Content As always, all content we produce for you is owned by you—to use any way you wish—and our contracts with freelance writers ensure your rights to reuse the content in other media as well. In fact, utilizing this content in other programs would be the best way to ensure your investment in the guide’s content is returned by allowing visitors to receive the information in the exact format they prefer. You will have an opportunity to review and approve the wording of the freelance contract, should you desire. 18 MILES PARTNERSHIP PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan Design Expertise Our design team is made up of creative thinkers with many years of graphic design knowledge and practical experience creating award-winning publications. They will bring unique ideas to your print guide by using the knowledge gained from our experience working with you so far, further interpreting your brand and reviewing products from competitive markets to make sure we’re always two steps ahead. Exceptional Product Quality We understand that readers make a direct (if unconscious) connection between the production quality of travel products and the perceived quality of the destination itself. We also know that both big-picture creativity and attention to the smallest details must occur to create the highest quality work. We have multiple quality checkpoints to make sure this happens with design, layouts and content—every step of the way. Business Plan 19 MILES PARTNERSHIP Photography Approach Simply put, great images and videos sell destinations. The strength of the Paradise Coast brand relies, in part, on top- quality, emotional photography. With years of experience in sourcing photography that brings destination brands to life, we will only use and source images that capture the essence of the state—photos that convey friendliness, demonstrate diversity, look authentic and capture people in motion experiencing the variety of things to do and see in the destination. We take a fresh approach to gathering new photography by utilizing social channels for authentic images shared by followers, reusing digital content in print guides, repurposing photos from video shoots and more. Photography is one of the most powerful ways to communicate your brand values, and ensuring your photography feels authentic and inspirational is key. To complement this gathered imagery, we can organize professional photo shoots, which we will concept and manage, working together with you as a team. Our design team has extensive experience in organizing and art-directing shoots, managing more than 50 photo shoots each year for our clients. Our goal is to use imagery that excites and inspires readers to learn more about Collier County. To accomplish this, we will check every image to make sure it has superior clarity, contrast, color saturation and separation. Images that don’t meet our high standards are rejected. PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY A Focused Print Strategy 20 MILES PARTNERSHIP ADVERTISING SALES Miles has a proven record of helping destinations market travel and helping industry partners market their businesses. We understand that readers make a direct (if unconscious) connection between the production quality of travel products and the We generate more than $33 million in travel advertising annually to offset our clients’ program costs. That success is the result of advertising professionals who are fully embedded in their local areas and involved in the local tourism community. Senior Travel Marketing and Media Sales Consultant Irish Carroll will focus on in-person sales calls, understanding advertisers’ businesses and strategies, building relationships and helping industry partners achieve their goals through advertising in the destination’s official products, for which we set ad prices competitive with market and industry standards and focus on optimization in performance. We see our advertising services as a benefit that goes well beyond your print publication. Our consultative destination specialists serve as an extension of your office—communicating your programs and successes, helping partners develop marketing plans and strategies and creating and fostering trusted relationships on your behalf. Together, we provide an opportunity for local businesses to capitalize on the success and strength of Collier County’s voice and brand for their specific attractions, accommodations and experiences across the destination. AD SIZE NET RATE Full-Page $6,425 Half-Page $4,195 Third-Page $3,150 Sixth-Page $2,150 PREMIUM POSITIONS NET RATE Two-Pg Spread $11,195 Back Cover $7,995 Inside Front Cover $7,495 Page 1 $7,495 Table of Contents $7,495 Inside Back Cover $6,995 For the 2021 Florida’s Paradise Coast Official Visitors Guide, we recommend maintaining the current rate structure: PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan 21 MILES PARTNERSHIP You’re in Control This is your program. Throughout the sales process, we’ll meet with you for input and approval. At the outset of the process, we’ll meet with your team to establish business rules that will define the eligibility and criteria of advertisers and the nature and content of the advertising. Our experience launching successful sales programs means that we can use your staff’s time efficiently and mobilize the program quickly. We won’t finalize our marketing strategy until all elements of each integrated program—print ad types and sizes, digital ad components, sponsorships, sponsored content opportunities and all program rates—have been fully embraced by you. Advertising Account Management Our Advertising Account Management Team has extensive experience working directly with advertisers to ensure that all their needs are met—including materials collection, ad creative optimization, quality assurance and ad proofing. The Advertising Managers also provide the sales team an additional pair of eyes, keeping the sales team up to date on any performance changes, successes to share with advertisers and, overall, delivering ongoing customer service so partners remain engaged throughout their campaign. Quality Assurance Just as we do with the pages and ads we design, Miles also ensures that customer-supplied ads are accurately reproduced through our proprietary PDFx_1a certification system. Our PDFx_1a upload website checks all submitted ads for PDFx_1a compliance in real time. When files do not pass certification, the system alerts the advertiser and shows him/her exactly where the problems exist within the ad. An easy-to-follow user guide or our advertising managers will take the advertiser through the correction process. Technical problems in ads are caught prior to printing, so advertisers can be sure what they approve is what will print. Promoting Your Effort Miles will develop a customized full-color media kit and rate card, prospect list, territory map, sales presentation, direct- mail campaign and proofing and closing schedule. This media kit will be created in accordance with your brand manual and will also be adapted in an online version, allowing quick and easy access to the information for advertisers and agencies. We’ll give you the opportunity to review and approve all materials prior to release. PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan 22 MILES PARTNERSHIP PRINT PRODUCTION Just as the quality of our products reflects on our organization, the quality of your products reflects on your brand. Just as the quality of our products reflects on our organization, the quality of your products reflects on your brand. To ensure that we help build the value of the Paradise Coast brand and maintain Miles’ commitment to publishing high- quality products, we have adopted these documented standards. Our expertise in print techniques, paper options and quality- control measures means that we can offer you choices and recommendations to enhance product quality while controlling costs. We will bring you suggestions for cost- effective paper selections that respect your quality standards. Our workflow process for turnkey print publications is as follows: 1. We begin by meeting with you to discuss our proposal and your thoughts in response to it. During this meeting, we present the research behind our proposal’s recommendations and more fully develop concepts with you. Typically, we brainstorm about design and content and how our recommendations fit into your overall marketing plan. 2. After meeting with you, we create concepts that reflect your product needs and desires. We provide you with a final production schedule, as well as page layouts, coverage outlines, story ideas and editorial flow. We welcome your feedback on, and seek your approval of, writers (if applicable) as well as design and editorial concepts at this time, and we don’t continue with next steps until we know you’re on board. 3. Those next steps include writing stories, gathering photos and/or conducting photo shoots and designing pages. 4. We will provide full-color proofs of all pages to you. After corrections have been made, you will have an opportunity to review every page of the publication again before printing. 5. We will provide a print-quality proof of the cover and any other pages you would like to see prior to the guide being released for print. PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan 23 MILES PARTNERSHIP Prepress & Quality Control We conduct extensive checks at two critical points in the printing process: First, to review the initial build of templates and master pages at the start of the process; and second, to ensure that all of our quality standards for design are met mid-production. All of the publications we create are built using the most up-to- date version of Adobe InDesign, and we limit the use of fonts to PostScript Type 1 fonts because platemaking is most compatible with PostScript information contained in Type 1 fonts. Images are converted to .eps files to ensure there is no image compression, and all ads and maps are initially pre-flighted and saved as PDFx_1a files before being placed in a guide. Agency-supplied .pdf ads are submitted via our upload site, where more than 100 file attributes (including image resolution, color and fonts) are automatically checked by pre-flight software. If the ad contains any errors, the advertiser/agency is notified of the issues via the website, which gives them instructions on how to correct them. When the design of the publication is complete and all pages are approved by the client, the final stage of file processing is an automated pre-flight through the PDFx system, which checks the elements of the pages to make sure they’re all technically sound, outputting our press-ready PDFx_1a files and sending them directly to the printer. Printing & Paper Management Our expertise in print techniques, paper options and quality-control measures means that we can offer you choices and recommendations to enhance product quality while controlling costs. We will bring you suggestions for cost-effective paper selections that respect your quality standards. Account Management Our goal is to deliver products that exceed your expectations in every way, particularly in the areas of quality content and innovative content-delivery methods. We want you to feel very comfortable with us, with the process and with your product choices related to content, design and layout. Because of this, we encourage your input during product development. At Miles, we work with every client to customize a workflow process that meets their specific needs. Our Account Directors and Project Managers have access to numerous project-management software tools that help them monitor and manage all aspects of a project. What’s most important to us, however, is ensuring that all scheduling information is presented to each client in a way that works for them. Internally, we use Wrike scheduling software. This program allows our Account Directors and Project Managers to schedule our projects in great detail, down to individual tasks by employee. All project information can then be rolled up into a schedule to be shared with our clients. Wrike gives us the ability to budget accurately and allows us to locate areas where we can create efficiencies to reduce overall production time. It also allows us to foresee upcoming schedule challenges, so we can quickly adjust where necessary. PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY Business Plan 24 MILES PARTNERSHIP Miles has extensive experience concepting, building, printing and delivering travel guides—on time and on budget—and we make that same pledge to Collier County. Before production begins, we will work with you to create a detailed production schedule that serves your needs. The schedule will clearly communicate key steps, timeframes and touch points needed to facilitate smooth, on-time production, ensuring that you’re comfortable at each stage. The goal is for you to understand deliverables clearly and to have input throughout the process. This schedule will be built with your collaboration to take into consideration key dates, i.e., events you are attending, vacations, office closures and industry conferences. As a first step, we’ve created the initial high-level timeline below outlining key steps and deliverables, which of course will be updated based on your feedback. INITIAL ESTIMATED TIMELINE PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY 2021 FLORIDA’S PARADISE COAST OFFICIAL VISITORS GUIDE Guide Kickoff Meeting 10/1/20 Content Plan Due to CVB 10/8/20 Listings Export 10/8/20 Feedback on Content Plan Due to Miles 10/15/20 Revisions Made & Final Approval on Content Plan 10/19/20 Calendar of Events Due to Miles 11/18/20 Articles Due to CVB 11/23/20 Article Edits Due to Miles 12/1/20 Article Edits Made & Final Approval 12/7/20 Cover & Maps Due to Miles 12/7/20 1st Proof Due to CVB 12/21/20 1st Proof Feedback Due to Miles 12/28/20 2nd Proof Due to CVB 1/4/21 2nd Proof Feedback Due to Miles 1/7/21 Final Proof Due to CVB 1/11/21 Final Guide Approval Due to Miles 1/15/21 In-Market Date 1/29/21 * Dates subject to change based on printer’s availability Business Plan 25 MILES PARTNERSHIP On the following page please find three sample monthly advertising revenue reports that were generated for Visit Austin as part of our publishing partnership. SAMPLE CLIENT REPORT PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY 26 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Business Plan SAMPLE CLIENT REPORT 27 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Business Plan SAMPLE CLIENT REPORT 28 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP At Miles we pride ourselves on the quality of our work. We know we are rarely going to be “the lowest responsible bidder” and we are okay with that because we believe our clients get a different level of quality and innovation when they collaborate with our team. Our team is also very well versed in your brand, has strong relationships with your partners and is ready to hit the ground running to ensure smooth delivery of your 2021 Florida’s Paradise Coast Official Visitors Guide. As required by your RFP, we have supplied the requested numbers in the provided form to present our quote and following that is an explanation of the numbers and what they include. COST OF SERVICES TO THE COUNTY SERVICES COST Turn-key both a print and digital format for Interactive media including travel and out of pocket expenses, advertisements sales and management, design, photography, editorial research writing and composition, set-up, proofing printing and delivery. Ad revenue shared with County as a percentage of gross sales. Cost for printing, binding, packaging and distribution (50,000 copies). Cost for just Internet media (digital, interactive guide) including developing, uploading and coordination with CVB website vendor. $95,000 80% $25,000 $1,500 29 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Cost Breakdown Turn-key both a print and digital format for Interactive media including travel and out of pocket expenses, advertisements sales and management, design, photography, editorial research writing and composition, set-up, proofing printing and delivery: $95,000 Ad revenue shared with County as a percentage of gross sales: 80% We propose to remit 80% of total net collected revenues to the County. The 20% retained by Miles will be used to pay for sales commissions and ad production costs. Based on estimated net collected sales of more than $100,000, the County would receive at least $80,000 to apply to the cost of the guide. Cost for printing, binding, packaging and distribution (50,000 copies): $25,000 Total cost for Internet media (digital, interactive guide) including developing, uploading and coordination with CVB website vendor: $1,500 Total Cost to the County Per our proposed 80% revenue share, if net collected sales for the 2021 Guide are $100,000 (based on previous years’ sales and also anticipating some loss of revenue due to COVID-19), then the County would pay $41,500 to cover costs not fulfilled by advertising sales. We are fully confident in our ability to grow advertising revenue as the economy and tourism industry recover and, in the future, anticipate reducing the total cost to the County for producing the guide. As revenue increases, we see opportunities for potentially investing more into an even higher quality product and additional distribution. 30 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Miles is a strategic marketing company focused only on travel and tourism. The company traces its roots back to 1954, when we published pocket-size guidebooks touting local attractions and hidden treasures. Although we’ve grown exponentially in the past six decades, we remain storytellers at our core—no matter what medium we’re communicating in. Today, we are a full-service agency working with more than 130 clients, including some of the largest and most innovative destination and travel brands. From high-level strategy to product development, we deliver forward- thinking, results-driven solutions to meet our clients’ objectives. Your goals are our goals. EXPERIENCE & CAPACITY OF THE FIRM Currently we publish more than 80 print guides and maps annually for destinations across the country. 31 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm Miles brings an unrivaled combination of travel and tourism knowledge and technical expertise to the table, along with a proven track record of delivering high-performing, award- winning print and digital guides for city and state clients. We have expertise in creating successful marketing strategies that align with the travel consumer’s decision- making funnel. This expertise manifests itself through our innate understanding of the role DMOs and their partners play in fulfilling the consumer experience—meaning we create products that work for partners and meet the needs of consumers. We also take care to evolve our products and solutions as the needs of consumers change. For example, when the coronavirus crisis hit the U.S., Miles acted quickly to develop the “Clarity in a Time of Crisis” global education portal (COVID19.MilesPartnership.com) so that we could help DMOs better understand the impact of COVID-19— and provide them with curated insights and strategies for how and when to respond. We went one step further and sponsored Longwoods International’s COVID-19 Traveler Sentiment Study—a weekly U.S. traveler sentiment survey— so that we could provide this research to DMOs and their industry partners at no charge. We also hold a weekly webinar series in which we spotlight industry-leading research and data providers as well as DMOs and travel experts from around the globe in search of answers to critical questions. It’s timely insights such as these that guide our recommendations for clients. Whatever challenges and opportunities we face, we believe that successful destination marketing solutions always look to users’ needs first. As a result, they meet the needs of both the destination and the advertiser. Experience & Capacity of the Firm 32 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Our custom approach that works, as evidenced by the numerous awards we’ve received over the years. (In fact, our work for clients has garnered more than 140 awards across content creation, design, website development and brand campaigns over the past three years alone.) Recent client accolades include: »2020 IAC Award for Outstanding Social Media Campaign for Discover The Palm Beaches’ “Seeing Pink in The Palm Beaches” Lilly Pulitzer Influencer Campaign »2020 IAC Award for Best Travel Integrated Campaign for Visit Macy’s Pride + Joy Campaign »2019 Gold HSMAI Adrian Award for Amelia Island’s New Visitor Guide Complete with Augmented Reality Technology »019 Silver HSMAI Adrian Award for “Honestly, It’s Not for Everyone” Nebraska State Travel Guide »2019 Gold ADDY Award for the Flavors of Kentucky Recipe Book »2019 Silver ADDY Award for the South Dakota Vacation Guide: Editorial Spread / Feature »2019 Silver ADDY Award for the Kentucky Tourism Visitor Guide »2019 Silver ADDY Award for the Louisiana Official Inspiration Guide Experience & Capacity of the Firm 33 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP At Miles, destination content is our focus and our passion. Miles’ Core Capabilities Our Focus on Content Creating, curating and distributing compelling content that inspires travel has been part of who we are—and what we offer destinations—for more than six decades. Why? We believe rich, targeted content is the most critical asset that any DMO can have. It’s the reason consumers will engage with a destination product (or not) and, ultimately, how they connect with your brand. With Miles, Collier County will be working with a partner synonymous with successful content programs and a deep understanding of content marketing approaches across print and digital channels. We focus on ensuring the right content reaches your audiences at the right place, on the right device, at the right time, to provide a flawless user experience across all platforms. As part of our commitment to content, Miles recently acquired Odyssey Storyworks, a digital storytelling and content marketing agency with deep expertise in literary storytelling, filmmaking and social- first marketing to expand our expertise even more. Miles will bring our content- and user-driven approach to all of your brand, marketing, creative and media projects to ensure existing and new content works even harder to engage audiences, improve their impression of Collier County and, ultimately, increase travel to your destination. Strategic Consulting Content Creation & Distribution Branding & Creative Services Advertising Services & Media Buying Digital Development Revenue Generation Programs Experience & Capacity of the Firm 34 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP COMMITMENT TO TRAVEL INDUSTRY We firmly believe in an ongoing commitment to the travel industry. For Miles, we showcase that through attendance at industry conferences, speaking engagements, sponsorships, hosting educational webinars and more. We actively participate with major organizations, including U.S. Travel Association, Destinations International, Southeast Tourism Society and Hospitality Sales and Marketing Association International (HSMAI). We are active proponents and participants in U.S. Travel’s Diversity & Inclusion Task Force and are leaders in promoting responsible tourism for destinations and in adoption of the Travel Care Code. CLIENT SERVICE Miles’ average client relationship is nearly eight years. Here’s why: »We understand this industry. We work tirelessly to align and help communicate your initiatives with stakeholders and constituents. »If there’s a problem, we make it right. »We are authentic and transparent. We hold ourselves accountable for results. »We believe in continuous improvement. Optimization is a core component of the value we deliver. »While conceiving “big ideas” is part of what we do, it is our successful and thorough delivery of these “big ideas” that sets us apart. »The only way that we’re successful as a company is by delivering work that helps make you more successful. »Our goal is to create relationships built on mutual respect, fun and creativity that will last a lifetime. Experience & Capacity of the Firm 35 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP COMMITMENT TO RESEARCH Like any good agency, we use research to better understand what motivates and influences our clients’ key audiences. Unlike other agencies that develop research studies to meet their own needs, we strongly believe in independent, third-party research to drive program measurement and optimization. We partner with leading research firms such as Phocuswright, Destination Analysts and Longwoods International to help provide the insights and recommendations our clients need. This research commitment provides unbiased, objective advice on how to respond to the many challenges and opportunities in travel and tourism. Our long-term partnerships with best-in-breed research and data partners are wide and deep. For example, we have been the sole sponsor for more than a decade of the quarterly State of the American Traveler research report from Destination Analysts, one of the nation’s leading research reports on U.S. leisure travelers. Timely topics we have recently tackled in this report include the rise of Generation Z as an emerging traveler segment and critical insights on the use and influence of new technology, from virtual reality and live streaming to voice search and augmented reality. 36 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm Recent sponsored research includes: »“The State of the American Traveler,” Destination Analysts, an ongoing quarterly study since 2007 with special reports on Destination Decisions, Technology & Mobile, Traveler Segments and Destination Management »“The Year in Review & the Year Ahead—Major Trends, Challenges & Opportunities in Destination & Tourism Marketing,” Phocuswright, 2017–2019 »“15-CVB Visitor Guide Conversion Study,” the largest-ever DMO visitor guide conversion study, Destination Analysts and DMA West Foundation, 2020–2021 »“US Road Trips—An Analysis of U.S. Road Trip Behavior and Travel Patterns,” Longwoods International, 2018, 2020 »“Destination Websites That Drive Travel—State Edition,” a nine-state website conversion study with DMA West and Destination Analysts, 2018–2019 »“Destination Websites That Drive Travel—CVB Edition,” a 13-CVB website conversion study with DMA West and Destination Analysts, 2016–2017 »“Destination Unknown—How U.S. & European Travelers Decide Where to Go,” Phocuswright, 2010–2019 »“The CVB & the Future of the Meetings Industry,” three major studies, Destinations International and Destination Analysts, 2017–2019 »“Moving Picture Magic,” an analysis of top-performing DMO videos from 150+ of the world’s largest DMOs, University of Waikato, 2016, 2018, 2020 Experience & Capacity of the Firm 37 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Our team understands that a cohesive branding message, high-quality products and engaging partner opportunities are the result of teamwork. SAMPLES OF OUR WORK We believe that collaboration is the key to creating informative, compelling and beautiful tourism products that support your marketing efforts. We currently work with more than 20 clients on print production services, including VISIT FLORIDA, Austin CVB, Capital Region USA, Destination DC, Choose Chicago, San Francisco Travel Association and Experience Columbia SC. On the following pages are a few highlights of recent work with clients in developing innovative print and digital solutions for destination travel guides. Experience & Capacity of the Firm 38 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Amelia Island’s AR-Powered Visitor Guide Background Amelia Island is a barrier island rich in colorful history and breathtaking natural beauty, offering beautiful beaches, abundant wildlife and pristine waters. Upscale resorts with world-class spas, championship golf and exclusive dining blend effortlessly with a captivating collection of bed and breakfast inns and historic districts. In 2018, the CVB launched a whimsical new brand campaign, “Ever So Slightly,” that further positions the destination as a little more charming, a little more beautiful and a little more unexpected. In 2019, they asked Miles to help create a visitor guide that feels exactly the same way. Our vision was to make the 2019 Amelia Island Visitor Guide to be “Ever So Slightly Special.” The cornerstone of that vision was not only to align the Visitor Guide’s printed content and photography with the “Ever So Slightly” campaign through tone and imagery that is playful, friendly and warm (just like the brand itself)—but to bring that content to life in unexpected, “Ever So Slightly Extraordinary” ways through augmented reality-powered experiences. Strategy Utilizing the latest AR technology, the beautifully reimagined 113-page Visitor Guide features a wide range of digital content readers can bring to life through the camera lens of their mobile device. Experience & Capacity of the Firm 39 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP In addition to colorful maps and images, and detailed information on dining, accommodations, events, attractions and activities, the new printed Visitor Guide features 360-degree videos and images, three-dimensional animations and other original digital content visitors can activate after downloading the Amelia Island AR App. AR activations in the Visitor Guide allow trip planners to virtually explore some of Amelia Island’s most iconic landmarks and settings, giving the travel planning process a high-tech touch of island magic. With the new guide, visitors can use the free Amelia Island AR app to interact with the printed page using their phone’s camera to scan any of the 11 AR markers found throughout the guide, starting with the cover. A compelling combination of 360-degree time- lapse video, 3D animations, user-generated content and other digital content reveal the island’s natural beauty, culture, history and other “spirited” surprises. For example, in the dining section of the guide, app users can activate 2D video cards from some of the island’s award- winning restaurants. In the history and culture section, 360-degree photos let readers virtually explore historic Centre Street in downtown Fernandina Beach, discovering hidden content that appears as they approach specific hotspots. Experience & Capacity of the Firm 40 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP In addition to the fun AR activations, visitors can use the app to access a growing library of articles, videos, photos and more to help them plan the perfect Amelia Island escape. The app also gives users the ability to sign up for e-newsletters, link to AmeliaIsland.com, contact the Amelia Island CVB and follow them on social media. 41 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm Results The Amelia Island CVB was among the first DMOs to use AR to dramatically enhance the way visitors interact with a travel guide—and with the destination itself—as just one part of a larger, holistic, AR-powered content strategy that will also include AR-powered on-island experiences and activations in target markets. Miles worked with the CVB to time the release of its official 2019 Visitor Guide simultaneously with the new groundbreaking Amelia Island AR app (also developed by Miles)—forever changing the way visitors can experience Amelia Island, Florida. Our first month of actively promoting the Mobile App and Visitor Guide (July 2019) delivered 3,541,798 impressions, which attributed to 253 arrivals for a combined economic impact of $249,964, indicating a positive ROI and exponential opportunity in the months and years ahead as we continue to develop content for this experience engine. In 2019, the Amelia Island Augmented Reality Mobile App was awarded a Platinum HSMAI Adrian Award, and the Visitor Guide received a Gold HSMAI Adrian Award. Experience & Capacity of the Firm 42 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Visit Austin’s Integrated Revenue Generation Program Background Miles has partnered with Visit Austin since 2003, providing integrated revenue generation programs that also deliver strong, branded content and planning tools to visitors. A mainstay of these programs has been the Austin Insider Guide, which is supported by the Austin Insider enewsletter as well as a robust website that supports both. These three products are high-performing vehicles for industry engagement, revenue generation and content delivery to millions of consumers interested in Austin. Consumers’ use of print and digital resources has changed dramatically over the years, and our approach has evolved along with it. Print was once a detailed resource for trip planning that attempted to both fully capture informational resources and provide travelers with the inspiration to choose Austin. As digital resources have gained ground, we’ve adapted the guide to better meet the needs of today’s consumers and leverage the breadth of digital capabilities. Experience & Capacity of the Firm 43 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Strategy In 2016, we worked closely with Visit Austin on an initiative to reduce the focus on text-heavy business listings within the guide to be much more inspirational. Stronger digital integration helps better tie the resources together—all the while maintaining or growing revenue- generating opportunities for Austin’s industry partners. To evolve the guide, we not only needed to find a substantial way to support the information we were removing from the guide, but also reimagine our overall content delivery across channels. So, we stepped down the number of business listings and simply included a Things to Do section. This change allowed us room to introduce more robust Districts and Hill Country sections and secure stakeholder support as we changed our content strategy. Having more diverse coverage of the businesses within each push consumers to the website where booking links could be used to track conversions from the DMO site. Experience & Capacity of the Firm 44 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP In 2017, the last section of listings was eliminated and the full digital offerings on the website were upgraded. This included introduction of an aRes booking engine and Threshold 360 imagery (launched 2018), as well as diverse banner advertising that led to three times the industry average performance. Throughout this process, callouts in the guide led consumers to the website and directly to the digital enewsletter subscription, which provided expanded content and business information beyond what could fit on the pages of a printed piece. 45 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm Results This digital-driven strategy not only allowed for more inspirational content in the guide and more complete leverage of the medium, but also provided the opportunity for advertising to be placed next to relevant content 100% of the time rather than mixed in with competitive and busy business listings. Digital opportunities also grew tremendously, allowing for increased participation in digital programs and the introduction of a new digital product with custom content that gave much better long-term value to an advertiser’s investment and supported both traffic to the website and further investment in site design and paid media. Other specific results include: »The Austin Insider Guide saw initial revenue growth of 10%, which was invested into media to drive 90K+ direct requests for the guide »Two consecutive years of enewsletter list growth of 75%+ »Four consecutive years of revenue growth in digital and enewsletter participation, averaging 15% per year and leading to a greater royalty for Visit Austin to reinvest in the ongoing development of these products »From 2016 – 2018, year-over-year site traffic increased 25% on AustinTexas.org through a digital content focus and print distribution plan that guided consumers to the site for detailed trip- planning sources and led them to engage with industry partners purchasing advertising on the site. Experience & Capacity of the Firm 46 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Choose Chicago’s Integrated Revenue Generation Program Background Miles has been a trusted partner of Choose Chicago since 2001, managing their print and digital advertising services. Print services include two annual guides (Official Visitors Guide and Meeting Planners Guide) and one bi-annual, digest-size guide (Travel Planner’s Guide). Digital services include a comprehensive email program for leisure, travel trade and meetings, custom content and digital banner ads. Print and production for all these programs is offset by advertising sales, and Miles has a dedicated in-market salesperson to ensure that industry partners can take advantage of the opportunities offered by Choose Chicago. Strategy We work hand-in-hand with the Chicago industry to customize campaign strategies that utilize multiple media outlets in order to help them reach key audiences at the right time, with the right message, with the right media and on the right device. Through print, email and web advertising, Chicago partners can reach 12 million qualified leisure travelers. Our goal over the years has been to continually create more opportunities for fee-for-service work and strategic thought and, ultimately, more avenues for the products that Choose Chicago values most to be seen by qualified audiences. Experience & Capacity of the Firm 47 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Meeting these goals requires exploring other publications and mediums that would allow us to reach both potential visitors and key markets of interest to Chicago. For that reason, in 2019, we proposed a polybag distribution program for the Official Visitors Guide to three key markets: Detroit, St. Louis and Nashville. For a low out-of-pocket cost for Chicago, our efforts garnered an additional 20K in guide circulation—a number which has boosted our overall circulation to over 300K. The Choose Chicago team was so satisfied with the outcome, they requested a similar program for 2020. In 2019, Choose Chicago underwent a website redesign, which Miles saw as an opportunity to re-envision our digital sales relationship. Working closely with their web vendor, we strategized the designs and best locations for digital content such as banner ads, custom content and listings—and initial findings in site reports reveal consistency with our goals of increased site visits and more engagement with our sponsored content. Looking ahead into the remainder of 2020 and beyond, we have decided to revamp the program with a stronger focus on content-driven advertising opportunities, which not only benefits Choose Chicago and their advertisers but also provides visitors with the inspiration and information they need to plan their trip. Initial content programs include featured listings, sponsored social media Experience & Capacity of the Firm 48 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP posts and other, large-scale, fee-for-service content programs such as sponsored content that might be offset by coop opportunities. As part of this change, we’ve also renegotiated our partnership to reflect a minimum sales guarantee and a splitting of net profits. While the programs are still in their infancy, we anticipate continued success together with Choose Chicago and the continuation of a strong partnership that fosters innovation and creativity. Results The success of our integrated revenue generation program for Choose Chicago is evident in the numbers: »The Choose Chicago consumer email program has grown to nearly 120,000 subscribers, and saw a 15% increase in sales revenue overall between 2017 and 2019 »The Meeting Planners Guide saw a 4% increase in sales revenue between 2017 and 2018 »ChooseChicago.com saw 4.7M site visits on mobile, a 23% increase from 2017 Experience & Capacity of the Firm 49 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Additional Samples of Our Print Work Below, please find additional examples of print guides produced by Miles. Experience & Capacity of the Firm 50 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm 51 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Below please find completed reference forms from three current Miles clients for whom we provide similar services as those outlined in your RFP. Destination DC: Official Visitors Guide CLIENT REFERENCES The twice-yearly Official Visitors Guide for Washington, DC is packed with all a traveler needs to plan their next trip to the nation’s capital and is available in print, digital and mobile-friendly formats. It is the only DC Visitors Guide that reaches both in-market and out-of-market travelers and is backed by Destination DC’s multi-million- dollar marketing budget. We print 550,000 copies annually and, through an integrated approach, the digital exposure of the guide results in more than 2 million pageviews and 900,000-plus impressions for advertisers. In addition to advertising opportunities within the print guide itself, advertisers also have the option to add additional advertising within the digital guide for increased exposure. Advertising add-ons include native content on the homepage of Washington.org, interstitial messaging and run-of-Guide banners. Complementing the Guide is the Official Visitors Map of Washington, DC, which is produced and distributed annually with a print circulation of 700,000. In-market distribution sees 450,000 maps distributed at high- traffic locations around the city while more than 250,000 maps are direct mailed via requests. Experience & Capacity of the Firm 52 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 53 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP ***UPDATED JANUARY 28, 2020*** Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: Reference Questionnaire for: (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: (Evaluator completing reference questionnaire) Company: (Evaluator’s Company completing reference) Email: FAX: Telephone: Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the it em or form will be scored “0.” Project Description: ___________________________Completion Date: _____________________________ Project Budget: _______________________________Project Number of Days: _______________________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 2 Ability to maintain project schedule (complete on -time or early). 3 Quality of work. 4 Quality of consultative advice provided on the project. 5 Professionalism and ability to manage personnel. 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 8 Abiltity to manage risks and unexpected project circumstances. 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 Overall comfort level with hiring the company in the future (customer satisfaction). TOTAL SCORE OF ALL ITEMS Solicitation 20-7785Collier County 8/13/2020 7:17 AM p. 21 0LOHV3DUWQHUVKLS///3 3URGXFWLRQRI7RXULVP*XLGH5)3 5RELQ0F&ODLQ 'HVWLQDWLRQ'& URELQ#ZDVKLQJWRQRUJ 2IILFLDO9LVLWRUV*XLGHV 7ZLFHD\HDUVLQFH $GVDOHV$JUHHPHQW PRQWKVHDFK\HDU Experience & Capacity of the Firm 54 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Visit Austin: Austin Insider Guide The Austin Insider Guide reaches 569,000 travelers through a combination of print and digital distribution; 220,000 copies are distributed across the state in high-traffic locations, mailed to consumers who’ve ordered the guide online and polybagged with publications that reach qualified audiences in target markets outside Texas. As consumer needs shift in 2020, we’ve adapted the Insider Guide strategy to meet the needs of Visit Austin’s audience and ensure they are receiving the right call to action at the right time. The 2020-2021 Insider Guide will be distributed three main ways: traditional eGuide on VisitAustin.org, new digital magazine on Places.Travel, and direct to consumers via the printed guide. For extended distribution, the digital magazine publishes in October 2020 with social media and email promotions to a robust following on Visit Austin’s channels as well as Places.Travel. Print distribution begins in January 2021, providing the most relevant information to fit the travel climate. 55 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm 56 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP ***UPDATED JANUARY 28, 2020*** Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: Reference Questionnaire for: (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: (Evaluator completing reference questionnaire) Company: (Evaluator’s Company completing reference) Email: FAX: Telephone: Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the it em or form will be scored “0.” Project Description: ___________________________Completion Date: _____________________________ Project Budget: _______________________________Project Number of Days: _______________________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 2 Ability to maintain project schedule (complete on -time or early). 3 Quality of work. 4 Quality of consultative advice provided on the project. 5 Professionalism and ability to manage personnel. 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 8 Abiltity to manage risks and unexpected project circumstances. 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 Overall comfort level with hiring the company in the future (customer satisfaction). TOTAL SCORE OF ALL ITEMS Solicitation 20-7785Collier County 8/13/2020 7:17 AM p. 21 0LOHV3DUWQHUVKLS///3 3URGXFWLRQRI7RXULVP*XLGH5)3 Ju lie C h ase Visit A ustin j ch ase@ vi sitaustin. org N / A 5 12- 5 8 3 - 7 206 10 10 10 10 10 10 10 10 10 Visitor Guide annual (next guide released fall 2020) a10GD\V 10 100 1RFRVW Experience & Capacity of the Firm 57 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Memphis Tourism: Memphis Map & Tourist Guide Backed by more than $1 million in paid media, the Memphis Map & Tourist Guide is the only print call-to-action for Memphis Tourism’s efforts, using inspirational content, photography and travel ideas to influence visitation. In a city as legendary as Memphis, “dwelling on the past” makes for a rockin’ good time. But the beat goes on here, bridging the past and present in a kaleidoscopic experience for visitors—if they know what to look for. In the 2020 Memphis Map & Tourist Guide, we showed them how through strong visual imagery, curated playlists and engaging content focused on encouraging repeat visitation and extending our visitors’ stays. Despite its rack-card size limitations, we customized every spread to paint a robust picture of Memphis, and maximized page real estate by crafting folios to support our conversion goals. Annual circulation is 350,000 printed copies and more than 350,000 page views of the digital guide. In its first two months in-market (January and February 2020), compared to the same period the previous year, the 2020 Memphis Map & Tourist Guide saw visitor guide requests increase 13% and digital guide views increase 42%. 58 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Experience & Capacity of the Firm 59 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP NBQ BOE UPVSJTN HVJEF 12/1/2020 10QBJE CZ BE SFWFOVF QMVT 0, GPS QSJOUJOH Experience & Capacity of the Firm 60 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP EVIDENCE OF FINANCIAL STRENGTH 61 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP At Miles, every team member is a travel marketing expert—whether they’re an artist, writer, analytics guru, account executive or vice president. We’re excited to introduce (and, in some cases, re-introduce) you to the dedicated account team that is ready to provide Collier County with turnkey print publishing services to produce an exciting new Florida’s Paradise Coast Official Visitors Guide. Your team is experienced in firsts; a group of innovators who’ve led the way in introducing new marketing programs, content formats and technologies into the destination space, and they’re excited to bring even more of these proven ideas to the Paradise Coast. Our team has a strong commitment to continued hands-on involvement in Collier County, including attendance at industry events and regular interaction with your staff and agency partners. We’ll take every opportunity to continue developing relationships with you and your members throughout our partnership. Miles Partnership is a full-service agency and will not be utilizing subcontractors to fulfill this scope of work. SPECIALIZED EXPERTISE OF TEAM MEMBERS Specialized Expertise of Team Members 62 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Meet Your Team at Miles Lauren Bourgoing Vice President and Account Director County, much as she has for our website contract. Lauren works closely with our creative, account, digital and production teams to maximize strategy and innovation, and to ensure the best return on investment for our clients. Lauren has more than 20 years of experience developing and executing strategic, integrated marketing campaigns, including publishing visitor guides and travel magazines. In addition to her ongoing work with Collier County, she previously worked with the Naples, Marco Island & the Everglades CVB on their visitor guide for numerous years. She has also led the creative and production team on the publishing of the VISIT FLORIDA Travel Guide, Experience Kissimmee Visitor Guide, Maryland Visitor Guide and Destination DC Official Visitor Guides and Maps, as well as the travel publications for Brand USA. Michele Prang Program Director Michele manages the workflow of our in-house team and ensures that projects are completed on time and within budget. She will serve as a liaison between Miles staff and the Collier team with an aim at exceeding client expectations with her attention to detail. Michelle has been with Miles for three-and-a-half years and has an additional 15 years of experience managing large-scale projects and events, including a focus on strategic marketing, digital projects, print production, advertising sales, team leadership and editorial and content management. At Miles, she has managed the production of a number of print and digital travel guides for tourism clients including Destination DC, VISIT FLORIDA and Experience Kissimmee. Specialized Expertise of Team Members 63 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Phoebe Ray Project Manager Phoebe liaises between internal Miles teams and client teams to ensure open communication and superb customer service. She oversees strategic planning across client communications platforms to ensure projects are delivered on time and on budget. Phoebe has more than six years of experience working in the advertising and marketing industry, managing numerous types of projects and working with various clients from national restaurant chains to small, local businesses. Specific past experience includes working with leading tourism clients such as Explore Minnesota Tourism, VISIT FLORIDA, Destination DC and, of course, the Naples, Marco Island & the Everglades CVB. Melissa Bartalos Senior Content Director Melissa is a content leader at Miles with a broad range of content expertise and knowledge. She closely watches travel trends and industry research and is focused on blending the art and science of content marketing. She is responsible for creating content that informs and inspires across a variety of platforms, from creative print guides to websites and email campaigns. Working with a team of freelance writers and in-house teams, she creates, edits and manages content designed to connect with readers and drive visitation. Melissa is currently the content lead for the digital work Miles does on behalf of Collier County, and her other tourism clients have included VISIT FLORIDA, Explore Minnesota Tourism, Destination DC, Visit Baltimore and the Bermuda Tourism Authority. Kate Bradshaw Content Manager Kate creates, refines and reviews print and web content as part of robust content strategies that deliver client objectives and meet audience needs. She has more than a dozen years of experience creating and refining content for digital and print ecosystems, including working on digital products for the Naples, Marco Island & the Everglades CVB. Kate also works with a number of travel and tourism clients including Destination DC and the Bermuda Tourism Authority. She serves as the editorial lead on Bermuda Tourism Authority’s seasonal print guides as well as Destination DC’s annual Domestic Map. She has also lent her expertise on Brand USA and Travel South Dakota print guide products. Specialized Expertise of Team Members 64 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Rebecca Jones Art Director Rebecca is responsible for art direction and design across multiple platforms and takes great pride in collaboratively working with content directors, developers and client teams to develop creative that is on target and represents the destination’s brand. In addition to her ongoing work with Collier County—which has spanned everything from website maintenance and enhancement, campaign integration and consulting on UX/UI improvements—she’s also worked with a number of other tourism clients such as Bermuda Tourism Authority, Visit Savannah, Visit Baltimore and Experience Kissimmee. She’s been at Miles for more than four years. Dustin Williams Graphic Designer With more than 10 years of experience, Dustin leads creative, art and strategic development of brands, conveying ideas, concepts and the value of research-based design to internal teams and clients. He oversees and ensures brand consistency and quality across all production work. Dustin led the art and creative for the Memphis Convention & Visitors Bureau and helped develop all aspects of the brand in both traditional and digital markets. He also works closely with Kentucky Department of Tourism, Delaware Office of Tourism, South Dakota Department of Tourism and North Dakota Department of Commerce & Tourism Division. Laurel Bookhardt Advertising & Data Manager In her role as Advertising & Data Manager, Laurel collaborates with the DMOs, advertisers and internal team members to create, track and promote campaigns that yield measurable results. Laurel has worked closely with a number of tourism clients, including Visit St. Pete/Clearwater, VISIT FLORIDA, Pinehurst Hotel & Country Club, Mariner’s Inn, Shangri-La Resort, Ponte Vedra Inn & Club, Sea Palms Golf & Tennis Resort and the Belleview Biltmore. She’s been with Miles for three years and has a total of five years of experience in travel industry marketing, as well as an additional nine years of related marketing/communications experience. Specialized Expertise of Team Members 65 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Meghan Alden Director of Software Development and Email Meghan has been with Miles for 19 years and oversees our database systems and web application and mobile development, focusing on ensuring our tools, programs and sites are uniquely suited to user needs. She and her team are responsible for the creation, development and ongoing evolution of the Data Engine, the system powering thousands of published business listings and events for client websites and print guides. Meghan also heads up our ePublishing team, with an emphasis on staying on top of the latest trends in email marketing and increased deliverability. She oversees the database management for Collier County as well as a large number of other Miles clients, including the Colorado Tourism Office, Louisiana Office of Tourism and Kentucky Department of Tourism. Andraya Ticola Print Production Manager Andraya coordinates internally with Account Directors to determine product specifications and schedules. She communicates with vendors and teams in coordinating the print production process from start to finish, which includes running the printing/paper quoting process, creating project documents and print production timelines, managing deadlines and reviewing samples and press runs. Andraya has been with Miles for six years and has more than 15 years of additional sales and marketing experience. She manages all the print guides produced by Miles, averaging more than 80 visitor guides and maps each year. Irish Carroll Senior Travel Marketing and Media Sales Consultant Irish meets with partners regularly to understand their needs in order to create programs that help them increase their engagement opportunities with potential visitors and grow their business. He attends and interacts with partners at local events/workshops/meetings in a way that reinforces his commitment to the Naples, Marco Island & the Everglades CVB’s marketing team, and continually fosters relationships with industry partners and grows new ones to increase the CVB’s marketing reach. Irish has been with Miles for nine years and has 20-plus years of additional marketing experience. He has overseen advertising sales for the Naples, Marco Island & the Everglades CVB’s programs managed by Miles since 2013, and has a deep understanding of the CVB, its staff and its goals. Irish also 66 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Miles Partnership is not a Collier or Lee County vendor. LOCAL VENDOR PREFERENCES 67 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP ***UPDATED JANUARY 28, 2020*** Vendor Check List IMPORTANT: Please review carefully and submit with your Proposal/Bid.All applicable documents shall be submitted electronically through BidSync. Vendor should checkoff each of the following items: General Bid Instructions has been acknowledged and accepted. Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. Form 1:Vendor Declaration Statement Form 2:Conflict of Interest Certification Proof of status from Division of Corporations -Florida Department of State (If work performed in the State) - http://dos.myflorida.com/sunbiz/should be attached with your submittal. Vendor MUST be enrolled in the E-Verify -https://www.e-verify.gov/at the time of submission of the proposal/bid. Form 3:Immigration Affidavit Certification MUST be sign ed and attached with your submittal or you MAY be DEEMED NON-RESPONSIVE E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. Form 4:Certification for Claiming Status as a Local Business, if applicable, has been executed and returned.Collier or Lee County Business Tax Receipt should be attached with your submittal to be considered. Form 5:Reference Questionnaires form must be utilized for each requested reference and included with your submittal,id applicable to the solicitation. Form 6:Grant Provisions and Assurances package in its entirety, if applicable,are executed and should be included with your submittal. All forms must be executed,or you MAY be DEEMED NON-RESPONSIVE. Vendor W-9 Form. Vendor acknowledges Insurance Requirements and is prepared to produce the required insurance certificate(s) within five (5) days of the County’s issuance of a Notice of Recommend Award. The Bid Schedule has been completed and attached with your submittal, applicable to bids. Copies of all requested licenses and/or certifications to complete the requirements of the project. All addenda have been signed and attached,or you MAY be DEEMED NON-RESPONSIVE. County’s IT Technical Architecture Requirements has been acknowledged and accepted, if applicable. Any and all supplemental requirements and terms has been acknowledged and accepted, if applicable. Solicitation 20-7785Collier County 8/13/2020 7:17 AM p. 14 x x x x x x x x x x x x x x x x x x 68 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Employer Miles Partnership LLLP Name (Please Type or Print) Anne Marston Title Signature Electronically Signed Date February 04, 2019 E-Verify Employer Agent Paycom Name (Please Type or Print) Michelle Bandy Title Signature Electronically Signed Date February 04, 2019 Department of Homeland Security - Verification Division Name USCIS Verification Division Title Signature Electronically Signed Date February 04, 2019 Company ID Number:143162 Client Company ID Number:1348107 Page 1 of 1 | E-Verify MOU for Employers Using an E-Verify Employer Agent | Revision Date 06/01/13 69 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Form W-9 (Rev. October 2018) Department of the Treasury Internal Revenue Service Request for Taxpayer Identification Number and Certification a Go to www.irs.gov/FormW9 for instructions and the latest information. Give Form to the requester. Do not send to the IRS.Print or type. See Specific Instructions on page 3.2 Business name/disregarded entity name, if different from above 3 Check appropriate box for federal tax classification of the person whose name is entered on line 1. Check only one of the following seven boxes. Individual/sole proprietor or single-member LLC C Corporation S Corporation Partnership Trust/estate Limited liability company. Enter the tax classification (C=C corporation, S=S corporation, P=Partnership) a Note: Check the appropriate box in the line above for the tax classification of the single-member owner. Do not check LLC if the LLC is classified as a single-member LLC that is disregarded from the owner unless the owner of the LLC is another LLC that is not disregarded from the owner for U.S. federal tax purposes. Otherwise, a single-member LLC that is disregarded from the owner should check the appropriate box for the tax classification of its owner. Other (see instructions) a 4 Exemptions (codes apply only to certain entities, not individuals; see instructions on page 3): Exempt payee code (if any) Exemption from FATCA reporting code (if any) (Applies to accounts maintained outside the U.S.) 5 Address (number, street, and apt. or suite no.) See instructions. 6 City, state, and ZIP code Requester’s name and address (optional) 7 List account number(s) here (optional) Part I Taxpayer Identification Number (TIN) Enter your TIN in the appropriate box. The TIN provided must match the name given on line 1 to avoid backup withholding. For individuals, this is generally your social security number (SSN). However, for a resident alien, sole proprietor, or disregarded entity, see the instructions for Part I, later. For other entities, it is your employer identification number (EIN). If you do not have a number, see How to get a TIN, later. Note: If the account is in more than one name, see the instructions for line 1. Also see What Name and Number To Give the Requester for guidelines on whose number to enter. Social security number –– or Employer identification number – Part II Certification Under penalties of perjury, I certify that: 1. The number shown on this form is my correct taxpayer identification number (or I am waiting for a number to be issued to me); and 2. I am not subject to backup withholding because: (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue Service (IRS) that I am subject to backup withholding as a result of a failure to report all interest or dividends, or (c) the IRS has notified me that I am no longer subject to backup withholding; and 3. I am a U.S. citizen or other U.S. person (defined below); and 4. The FATCA code(s) entered on this form (if any) indicating that I am exempt from FATCA reporting is correct. Certification instructions. You must cross out item 2 above if you have been notified by the IRS that you are currently subject to backup withholding because you have failed to report all interest and dividends on your tax return. For real estate transactions, item 2 does not apply. For mortgage interest paid, acquisition or abandonment of secured property, cancellation of debt, contributions to an individual retirement arrangement (IRA), and generally, payments other than interest and dividends, you are not required to sign the certification, but you must provide your correct TIN. See the instructions for Part II, later. Sign Here Signature of U.S. person a Date a General Instructions Section references are to the Internal Revenue Code unless otherwise noted. Future developments. For the latest information about developments related to Form W-9 and its instructions, such as legislation enacted after they were published, go to www.irs.gov/FormW9. Purpose of Form An individual or entity (Form W-9 requester) who is required to file an information return with the IRS must obtain your correct taxpayer identification number (TIN) which may be your social security number (SSN), individual taxpayer identification number (ITIN), adoption taxpayer identification number (ATIN), or employer identification number (EIN), to report on an information return the amount paid to you, or other amount reportable on an information return. Examples of information returns include, but are not limited to, the following. • Form 1099-INT (interest earned or paid) • Form 1099-DIV (dividends, including those from stocks or mutual funds) • Form 1099-MISC (various types of income, prizes, awards, or gross proceeds) • Form 1099-B (stock or mutual fund sales and certain other transactions by brokers) • Form 1099-S (proceeds from real estate transactions) • Form 1099-K (merchant card and third party network transactions) • Form 1098 (home mortgage interest), 1098-E (student loan interest), 1098-T (tuition) • Form 1099-C (canceled debt) • Form 1099-A (acquisition or abandonment of secured property) Use Form W-9 only if you are a U.S. person (including a resident alien), to provide your correct TIN. If you do not return Form W-9 to the requester with a TIN, you might be subject to backup withholding. See What is backup withholding, later. Cat. No. 10231X Form W-9 (Rev. 10-2018) 1 Name (as shown on your income tax return). Name is required on this line; do not leave this line blank. Miles Partnership, LLLP P 6751 Professional Pkwy W Ste 200 Remit Payment To: PO Box 54133 Sarasota FL 34240 New Orleans LA 70154 02 0761406 General Instructions 2/14/20 70 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 71 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 72 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 73 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 74 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 75 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 76 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 77 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 78 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP State of Florida Department of State I certify from the records of this office that MILES PARTNERSHIP,LLLP is a limited partnership organized under the laws of the State of Florida,filed on August 12, 2016,effective November 29, 2005. The document number of this limited partnership is A16000000417. I further certify that said limited partnership has paid all fees due this office through December 31, 2020 and that its status is active. I further certify that said limited partnership has not filed a Certificate of Withdrawal. Given under my hand and the Great Seal of the State of Florida at Tallahassee,the Capital, this the Twelfth day of May, 2020 Tracking Number: 7172662345CU To authenticate this certificate,visit the following site,enter this number, and then follow the instructions displayed. https://services.sunbiz.org/Filings/CertificateOfStatus/CertificateAuthentication 79 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP 80 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP Thank you for the opportunity to earn your business.