TDC Agenda 10/26/2020COLLIER COUNTY
Tourist Development Council
AGENDA
October 26, 2020
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Councilor Victor Rios
Councilman Michael McCabe
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
October 2020
Collier County Tourist Development Council Page 2 Printed 10/22/2020
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. September 28, 2020 TDC Meeting Minutes
5. Presentations
A. Destination Next Presentation
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
C. Tourism Division
7. New Business
A. Recommendation to approve a Resolution supporting the County’s applications to Florida
Department of Environmental Protection for Long Range Budget Plan Requests for Beach
Renourishment Projects for Fiscal Year 2021/2022. This action maintains the County's
eligibility for State Cost Share Funding for future renourishment projects and make a
finding that this item promotes tourism.
B. To provide an update to the Coastal Advisory Committee and Tourist Development Council
that the County will require a work order with Taylor Engineering, Inc., to provide
professional surveying services for Naples Beach Renourishment from just south of Doctors
Pass to Florida Department of Environmental Protection (FDEP) reference monument R-60
under Contract No. 18-7432-CZ for time and material not to exceed $70,844 and make a
finding that this item promotes tourism.
October 2020
Collier County Tourist Development Council Page 3 Printed 10/22/2020
C. Recommendation to approve a proposal from Humiston & Moore Engineers for State
required Annual Monitoring of Collier County Beaches and Inlets for 2021 under Contract
No. 18-7432-CZ, and make a recommendation to authorize the expenditure of tourist
development tax funds for a not to exceed amount of $167,223 and make a finding that this
expenditure promotes tourism.
D. Recommendation to approve an expenditure of Tourist Development Tax funds for a
professional services Work Order with APTIM Environmental and Infrastructure, Inc. for
a not to exceed cost of $38,733.10 under Contract 18-7432-CZ to support Phase III of the
Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study
performed by the United States Army Corps of Engineers, approve all Budget Amendments
and make a finding that this item promotes tourism (Project 80366).
E. Recommendation to approve the RFP award and approval of the Agreement for Request
for Proposal (“RFP”) 20-7776, “Latin American Tourism Representation” to AVIAREPS;
and make a finding that this action promotes tourism.
F. Recommendation to approve the award and Agreement for Request for Proposal (“RFP”)
20-7785, “Tourism Visitor Guide” to Miles Partnership LLLP; and make a finding that this
action promotes tourism.
G. Recommendation to approve the use of Tourist Development Tax Promotion Funds to
support the upcoming December 2020 Sports Tourism Event up to $6,375 and make a
finding that this expenditure promote tourism.
8. Old Business
A. Preliminary Expenditure and Revenue Review of Tourist Development Tax supported
funds for the Fourth Quarter of Fiscal Year 2020.
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Reports
11. Tourism Staff Reports
A. Tourism Staff Report
12. Detailed Staff Reports
13. Next Scheduled Meeting
A. Next Meeting Date - November 23, 2020
14. Adjournment
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Item Summary: September 28, 2020 TDC Meeting Minutes
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/16/2020 1:28 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/16/2020 1:28 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/16/2020 1:59 PM
Tourism Jack Wert Director Completed 10/16/2020 2:10 PM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/16/2020 2:13 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/19/2020 9:35 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/19/2020 10:13 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
4.B.1
Packet Pg. 4
September 28, 2020
1
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, September 28, 2020
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 A.M. in
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill
Victor Rios
Susan Becker
Kathleen Brock
Ed (Ski) Olesky
Amanda Cox (Excused)
Michael McCabe
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Sean Callahan, Executive Director, Corporate Business Operations
4.B.1.a
Packet Pg. 5 Attachment: September 28 (13955 : September 28, 2020 TDC Meeting Minutes)
September 28, 2020
2
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
The venue was a hybrid meeting with attendance in the Boardroom and via Zoom.
1. Call to Order – Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
The Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Mr. Olesky moved to approve the Agenda subject to adding Item 4.B.2 – Special Meeting July 8,
2020. Second by. Carried unanimously 8 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting July 27, 2020
Ms. Becker moved to approve the minutes of the July 27, 2020 meeting as presented. Second
by Mr. Rios. Carried unanimously 8 - 0.
2. Special Meeting July 8, 2020
Ms. Becker moved to approve the minutes of the July 8, 2020 Special Meeting as presented.
Second by Mr. Rios. Carried unanimously 8 - 0.
5. Presentations/Public Comment - (3 minutes each)
None
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
B. Beach Park Facilities
1. Recommendation to approve one (1) Collier County Tourist Development Council Grant
Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $165,000
dollars and to make the finding that the project expenditures promote tourism.
C. Tourism Division
None
4.B.1.a
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3
Ms. Becker moved to recommend the Board of County Commissioners approve Item 6.B on the
Consent Agenda and finds the items promote tourism. Second by Mr. Rios. Carried unanimously
8 - 0.
7. New Business
A. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support
the upcoming November 2020 Sports Tourism Event up to $7,000 and make a finding that this
expenditure promote tourism.
Mr. Wert presented the above referenced Executive Summary noting:
• The event is the Naples Invitational (BDG, LLC) scheduled for November 23-28, 2020 for
the first time at Community School of Naples.
• It’s a men’s collegiate (Division I) basketball tournament previously held for the last four
years in Nassau, Bahamas but due to the pandemic an alternate location was sought for the
event.
• It is projected to attract 8 collegiate teams, 240 participants and generate 700 room nights in
the County with direct visitor spending of $310,686 and TDT revenue of $6,825.
• The funds will be utilized for facility rentals.
Mr. Hill moved to recommend the Board of County Commissioners approve the use of Tourist
Development Tax Promotion Funds to support the upcoming November 2020 Sports Tourism
Event up to $7,000 and finds this expenditure promote tourism. Second by Ms. Kern. Carried
unanimously 8 – 0.
B. Recommendation that the Tourist Development Council approve an Agreement with the
United Arts Council of Collier County in support of achieving strategies outlined in the Collier
County Arts & Culture Strategic Plan and make a finding that this expenditure promotes
tourism.
Mr. Callahan and Laura Burns of the United Arts Council presented the above referenced
Executive Summary. They presented a PowerPoint “United Arts Council Agreement – September
28, 2020” noting:
• Arts and Cultures is a $108 million industry in Collier County that supports approximately
3,000 full-time equivalent jobs generating $10.8 million in local and state government
revenues.
• Under this Agreement, the UAC will collaborate with the County in the achievement of the
economic and tourist development goals and objectives related to arts and culture.
• The recommendations include:
• Assigning the State of Florida designated Local Arts Agency as the County’s official
cultural agency, which is currently the United Arts Council of Collier County.
• Establishing a contract for services with defined roles, goals, funding and
accountability for the County and the Local Arts Agency.
• There are 6 deliverables associated with the agreement:
1. UAC Collier County Cultural Calendar Management.
2. Quarterly Meetings with Collier County’s Arts & Cultural Partners.
3. Establish a Collier Cultural Concierge Program.
4. Develop a County Public Art Program Template in Cooperation with the CRA.
5. Develop a Cultural Community Space.
6. Establish and Manage a Cultural Trust Fund for Private Donations.
• Funding sources include the request for use of $50,000 in Tourist Development Tax funds,
$75 from the Community Redevelopment Agency and establishing a Cultural Trust Fund.
4.B.1.a
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During Council Member discussion, the following was noted:
• Private fund raising for the trust fund will be a collaborative effort between the United Arts
Council (UAC) and partners with the goal of matching public funding the first year.
• The Bayshore Arts Festival is designed to bring awareness to the area and help support local
programs.
• Coordination with Collier County Museums is anticipated by leveraging their events and
coordinating their calendar and objectives.
• The UAC recently merged with Kappa.
• The Bayshore Gateway Triangle CRA is developing a Public Arts Master Plan, featuring
public arts. There will be an Advisory Board established to bring recommendations forward
on public arts projects to be approved.
• Consideration be given to determine if any carry forward funds or museum excess museum
grant funds may be utilized the funding request. Mr. Wert noted these funds are generally
earmarked for the Non-County Owned Museums.
Ms. Becker moved to recommend the Board of County Commissioners approve an Agreement
with the United Arts Council of Collier County in support of achieving the strategies outlined in
the Collier County Arts & Culture Strategic Plan and finds the expenditure promotes tourism.
Second by Mr. Olesky. Carried unanimously 8 – 0.
C. Recommendation to award an agreement for Request for Proposal (“RFP”) 20-7775, “Tourism
Marketing and Promotions,” to Paradise Advertising and Marketing, Inc.; and make a finding
that this action promotes tourism.
Mr. Wert presented the above referenced Executive Summary noting:
• The RFP was sent to 12, 000 firms and 7 proposals were received for the services.
• A Selection Committee was convened who unanimously recommended Paradise Advertising
and Marketing, Inc. be awarded the contract.
• The first year of the agreement will consist of an annual $400,000 service fee based on an
annual marketing and advertising budget of $4 million.
• A $150 flat hourly rate will apply to all creative functions not covered by the service fee and
each project will be estimated and pre-approved
• In the initial term and in subsequent years of this agreement, Paradise will invoice for time
and material services on all media and production projects at net with no mark up.
• In the initial term and in subsequent years of this agreement, Paradise will invoice the County
monthly a fixed service fee in twelve (12) equal installments of ten (10) percent of the Board
approved annual Tourism Division budget for marketing and advertising.
• For this fixed monthly service fee, Paradise Advertising and Marketing, Inc. will provide on
average an estimated two-hundred twenty-two (222) hours per month of services covered by
that service fee.
Mr. Rios moved to recommend the Board of County Commissioners award an agreement for
Request for Proposal (“RFP”) 20-7775, “Tourism Marketing and Promotions,” to Paradise
Advertising and Marketing, Inc and finds the action promotes tourism. Second by Mr. Hill.
Carried unanimously 8 – 0.
D. Recommendation to approve the Fiscal Year 2020-21 Strategic Marketing Plan for the Naples,
Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this
plan promotes tourism.
4.B.1.a
Packet Pg. 8 Attachment: September 28 (13955 : September 28, 2020 TDC Meeting Minutes)
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Mr. Wert presented the above referenced Executive Summary noting:
• The plan was developed through monthly meetings with hotel sales and marketing staff;
quarterly roundtable meetings to discuss strategies and new marketing techniques with
hotels, attractions, shopping, restaurants; monthly reports on market conditions from
Research Data Services; secondary research; input from International reps and the Annual
Marketing Summit (August 2020).
• The plan includes vision, mission and value statements; an overview of tourism industry
conditions; research and data driven insights; marketing goals, objectives, strategies and
tactics.
• The goals include mitigating the decline of tourism and related economic impact; creating
sustainable tourism value for visitors, partners and residents; developing confidence in travel
to the area and maintaining the area’s brand.
• It targets leisure travelers, groups meeting planners and travel trades and provides new
creative strategies to address current conditions of the pandemic.
• Messages include “Only Paradise Will Do” aimed at those who are ready to travel again and
the “Paradise Pledge” which encourages local businesses to adopt policies and procedures
designed to help protect area residents and visitors from the further spread of COVID-19.
Ms. Becker moved to recommend the Board of County Commissioners approve the Fiscal Year
2020-21 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention &
Visitors Bureau (CVB) and finds the plan promotes tourism. Second by Mr. Rios.
During Council discussion, the following was noted:
• The logo depicting a handshake should be changed given the focus of the plan and current
state of the pandemic. Options suggested included using a “fist bump” or other symbols.
Staff noted they would review the image and make changes as necessary.
• Consideration be given to ensuring there is a contingency plan in the event of a vaccine being
readily available. Mr. Wert noted the goal would be to return to the previous campaign of
“Vacation Well” which could be undertaken relatively quickly.
• Staff is forecasting a reduction of Tourist Tax revenues of 25 percent from 2020 to 2021.
Flexibility is built into the plan should changes in revenue be encountered.
• There is $500,000 of emergency funds previously approved for use by the Board of County
Commissioners for the upcoming fiscal year.
Motion carried unanimously 8 – 0.
8. Old Business
None
9. Council Member Discussion
Mr. Olesky supports the concept of revising the handshake image in the Strategic Marketing Plan to a
“fist bump.”
Ms. Becker reported marketing the “Paradise Pledge” on TV and including the residents as part of the
Strategic Marketing plan are favorable concepts.
Ms. Kerns recommended Members and the public research Amendment 2 on the ballot which proposes
an increase in the minimum wage over a series of years and its impact on the hospitality industry before
casting a vote.
4.B.1.a
Packet Pg. 9 Attachment: September 28 (13955 : September 28, 2020 TDC Meeting Minutes)
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Mr. Hill queried if the “Paradise Pledge” is being marketed outside the area with Mr. Wert confirming
it is. He also recommended continued consideration be given to regulating the short-term vacation
rental market.
Ms. Brock queried if “Paradise Pledge” decals are being issued to applicable area businesses with Mr.
Wert noting stickers are in production. She also reported the 2021 Seafood Festival in Everglades City
has been cancelled due to the pandemic.
Mr. McCabe noted the Naples City Council has approved moving forward with removing the beach
outfall pipes. He noted the area from Doctors Pass to Lowdermilk Park this year, but study needs to be
undertaken to determine measure needed to be taken to address the areas southerly given re-nourishment
of this area hasn’t occurred since 2013 – 2014. The areas beach template has narrowed significantly
which has an impact on tourism.
Commissioner Solis recommended a TDC meeting be held at the sports complex at some point in the
future. He queried on the demand for hybrid group meetings with Mr. Hill and Mr. Wert reporting
requests at this point are generally on-site meetings with proper precautions in place for the attendees
and employees.
10. Marketing Partner Reports
These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as
needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A. Research Data Services – Anne Wittine
B. Paradise Advertising - Rudy Webb
C. Lou Hammond Group – Carlyn Topkin
D. Collier County Tourist Tax Collections – Jack Wert
E. Miles Partners – Website Activity – Kate Bradshaw
F. Digital & Social Media- Paradise Advertising and Zebra Brazil - Jack Wert
G. County Museums – Amanda Townsend
11.Tourism Staff Reports
Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales,
Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations &
Communications, Film Office, International Representatives, Visitor Centers)are provided to TDC
members on a digital link to the County website and will be presented to the TDC on an as needed basis.
TDC members may request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
4.B.1.a
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12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – October 26, 2020 – 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
*****
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:26 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
______________________________________________________
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on _________________ as presented________ or as
amended ___________.
4.B.1.a
Packet Pg. 11 Attachment: September 28 (13955 : September 28, 2020 TDC Meeting Minutes)
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 5.A
Item Summary: Destination Next Presentation
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/20/2020 1:40 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/20/2020 1:40 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/20/2020 1:44 PM
Tourism Jack Wert Director Completed 10/20/2020 1:45 PM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/21/2020 8:19 AM
Corporate Business Operations Sean Callahan Executive Director Completed 10/21/2020 9:00 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/21/2020 11:25 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
5.A
Packet Pg. 12
Collier County, FL | 1
Multi-User Diagnostic Assessment:
Collier County, FL
October 26, 2020
5.A.1
Packet Pg. 13 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Scenario Model
Strong Community Alignment
Weak Community Alignment
Strong DestinationWeakDestination
VOYAGERS TRAILBLAZERS
EXPLORERS MOUNTAINEERS
5.A.1
Packet Pg. 14 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Destination Strength Variables
Brand Accommodation Attractions &
Entertainment
Conventions &
Meeting Facilities
Air Access
Events
Sports & Recreation
Facilities
Communication
Infrastructure
Mobility & Access International
Readiness
5.A.1
Packet Pg. 15 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Community Alignment Variables
Organization
Governance Model
Partnership
Strength
Industry Support Local Community
Support
Policy & Regulatory
Environment
Workforce Hospitality Culture
Regional
Cooperation
Funding Support
& Certainty
Economic
Development
5.A.1
Packet Pg. 16 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Destination Assessments
350
destinations from 18
countries
230
detailed assessments
completed in 11 countries:
45
underway or planned,
including:
50
in discussion,
including:
USA, Canada, Mexico,
Switzerland, Colombia,
Korea, Guatemala,
Taiwan, Denmark, Brazil,
Australia
Dominican Republic, El
Salvador, Ecuador,
South Africa, Japan
Peru, Argentina, Dubai,
Germany, Honduras, Chile, New
Zealand, United Kingdom,
Thailand, Micronesia,
Philippines, Russia, Ghana
5.A.1
Packet Pg. 17 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 6
Demographic Breakdown of Responses
A total of 63 individuals responded to the survey, as broken down below.
5.A.1
Packet Pg. 18 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 7
DestinationNEXT Overall Assessment 5.A.1
Packet Pg. 19 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 8
DestinationNEXT Florida Assessment 5.A.1
Packet Pg. 20 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 9
DestinationNEXT Luxury Assessment 5.A.1
Packet Pg. 21 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 10
Stakeholder Groups 5.A.1
Packet Pg. 22 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 11
Age Groups 5.A.1
Packet Pg. 23 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 12
Destination Strength Rankings
Relative Importance
3rd
4th
1st
2nd
Perceived Performance
2nd
9th
1st
4th
Brand
Mobility & Access
Accommodation
Attractions & Entertainment
5.A.1
Packet Pg. 24 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 13
Destination Strength –Report Card
Note
Green signifies overperforming by greater than 0.2.
Yellow signifies underperforming by greater than 0.2 but less than 0.4.
Red signifies underperforming by greater than 0.4.
Variable Industry
Average
Collier County,
FL
Industry
Average
Collier County,
FL
Standard
Deviation
Brand 10.4%11.0%3.5 4.2 0.5
Attractions & Entertainment 10.8%10.8%3.6 3.8 0.5
Accommodation 10.5%10.7%3.5 4.2 0.5
Mobility & Access 10.1%10.5%3.0 3.2 0.7
Air Access 9.1%10.4%3.1 3.8 0.5
Convention & Meeting Facilities 9.8%10.1%3.1 3.6 0.7
International Readiness 10.0%9.3%3.1 2.9 0.7
Events 9.8%9.2%3.6 3.5 0.7
Communication & Internet Infrastructure 10.0%9.0%3.2 3.4 0.8
Outdoor Recreation & Sports Facilities 9.5%8.9%3.2 3.8 0.4
3.67
3.70
RESULTING SCENARIO EXPLORERS
LUXURY DESTINATION AVERAGE DESTINATION STRENGTH
DESTINATION STRENGTH - Collier County, FL
Relative Importance
(0-100%)
Perceived Performance
(1-5 scale)
5.A.1
Packet Pg. 25 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 14
Brand
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 26 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 15
Attractions & Entertainment
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 27 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 16
Accommodation
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 28 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 17
Mobility & Access
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 29 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 18
Air Access
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 30 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 19
Convention & Meeting Facilities
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 31 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 20
Communication & Internet Infrastructure
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 32 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 21
Outdoor Recreation & Sports Facilities
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 33 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 22
Community Alignment Rankings
Relative Importance
3rd
4th
1st
2nd
Perceived Performance
6th
2nd
5th
4th
Partnership Strength
Economic Development
Organization Governance Model
Industry Support
5.A.1
Packet Pg. 34 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 23
Community Alignment –Report Card
Note
Green signifies overperforming by greater than 0.2.
Yellow signifies underperforming by greater than 0.2 but less than 0.4.
Red signifies underperforming by greater than 0.4.
Variable Industry
Average
Collier County,
FL
Industry
Average
Collier County,
FL
Standard
Deviation
Partnership Strength 9.1%11.0%3.5 4.0 0.8
Economic Development 10.3%10.8%3.9 4.1 0.5
Industry Support 10.0%10.7%3.7 4.0 0.7
Organization Governance Model 9.5%10.3%3.7 4.2 0.6
Funding Support & Certainty 10.1%9.9%3.2 2.8 0.9
Local Community Support 10.3%9.7%3.5 3.8 0.5
Workforce 10.2%9.6%3.2 3.3 0.9
Policy & Regulatory Environment 10.1%9.4%3.5 4.0 0.6
Regional Cooperation 10.1%9.4%3.6 4.2 0.7
Hospitality Culture 10.3%9.3%3.6 4.3 0.5
3.89
3.97
RESULTING SCENARIO EXPLORERS
Relative Importance
(0-100%)
Perceived Performance
(1-5 scale)
COMMUNITY ALIGNMENT - Collier County, FL
LUXURY DESTINATION AVERAGE COMMUNITY ALIGNMENT
5.A.1
Packet Pg. 35 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 24
Partnership Strength
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 36 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 25
Economic Development
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 37 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 26
Industry Support
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 38 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 27
Organization Governance Model
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 39 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 28
Funding Support & Certainty
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 40 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 29
Local Community Support
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 41 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 30
Workforce
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 42 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 31
Hospitality Culture
Note
Scale 1 –5: 1 –Strongly Disagree; 5 –Strongly Agree
5.A.1
Packet Pg. 43 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 32
Key Takeaways
•Currently in Trailblazer quadrant with above average destination strength and
community alignment scores when compared to overall results and other Florida
destinations; in Explorer quadrant when compared to other Luxury destinations
•Stakeholders are mostly aligned on perceptions about destination
Destination Strength -
Opportunities for Improvement
Community Alignment -
Opportunities for Improvement
•Personalized entertainment
offerings
•New world-class
experiences
•Mobility
–Road
–Public transportation
–Parking
–Walkability
–Bikeability
•International air access
•Iconic venues
•Event
•Wi-fi
•Destination master plan
•Funding support
•Resident support
•Workforce
5.A.1
Packet Pg. 44 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Collier County, FL | 33
What one thing could Collier County do to become a better
destination?
Marketing
(35%)
•More promotions in Ohio, Minnesota, Illinois,
New York
•More funds to advertise the area. I know
beaches are important and a major reason for
travel but some extra money could go
towards the promotion of the destination.
•Promote the fine arts and protect our natural
places
•Leverage the environment and water to
attract a younger cohort of luxury traveler.
•Better marketing of arts and culture
•Larger budget to compete with other
counties in Florida that have similar
occupancy and ADR. Need to properly staff
the CVB with qualified and fresh talent.
•International and global promotions of the
wonders of SWFL
Mobility & Access
(20%)
•Improve transportation within the city and
to/from the RSW airport that needs more
international connections.
•Offer transportation from/to RSW.
•Create a public transportation system that
would provide for access throughout all of
Collier County
•Better ability to handle traffic during peak
season.
Air Access
(15%)
•Additional air passenger service
•Air Service
•More direct & international flights into RSW
5.A.1
Packet Pg. 45 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
1.A strategic framework to guide
6-18 month recovery
2.Recovery scenario planning with
Tourism Economics
3.Defining the value of tourism
and destination organizations
5.A.1
Packet Pg. 46 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Covid-19 Crisis/Opportunity
RESPONSE01
•Pandemic response
•Financial crisis
•Community spirit
RECOVERY
•6-18 months
•Rebuild visitor economy
•Preserve viability of organization
RESILIENCE
•Longer term strategic plan
•Deal with New Normal
•Reimagined organization
OrganizationNEXT DestinationNEXT
02 03
5.A.1
Packet Pg. 47 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Strategic Recovery Planning
COMMUNITY
BUILDING
CUSTOMER
ENGAGEMENT
ORGANIZATION
SUSTAINABILITY
Community Building
Align the public and private sectors around a shared vision for the future that
addresses the needs of local residents and business owners.
Customer Engagement
Reassess source markets and emphasize the creativity, innovation and
purpose within the community.
Organization Sustainability
Define new roles and KPIs that balance equitable growth, quality of life,
inclusivity and sustainability to ensure relevance.
5.A.1
Packet Pg. 48 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Strategy Score
Ensure my organization and the industry is at the table for recovery planning conversations and efforts 9.0
Work with industry partners and stakeholders to reopen the visitor economy with clean and safe visitor experiences 8.8
Promote the value of tourism to my community 8.6
Ensure recovery plans include examination of long -term strategies and outcomes for community and visitor economy 8.4
Work with relevant and targeted stakeholders to address environmental sustainability 8.4
Work with relevant and targeted stakeholders to address economic sustainability 8.4
Engage industry stakeholders to build a unified process and protocols for reopening visitor economy 8.3
Expand the content being promoted by my organization to extend beyond traditional members and partners 8.1
Strengthen strategic relationships with elected and appointed officials 8.1
Expand advocacy role to ensure industry businesses and workers are valued and taken care of 8.0
Expand community collaboration to develop new content 8.0
Work with health officials to develop health and cleanliness standards and certifications for the industry 7.9
Align more closely with the economic development organizations and private sector companies 7.7
Ensure my organization’s policies on ethics and other practices to align with community values 7.5
Work with relevant and targeted stakeholders to address social sustainability 7.4
Expand networks in our local community to broaden networks to include unlikely or unusual allies 7.3
Play a larger role in building and amplifying community pride 7.2
Play a larger role in event creation to stimulate demand 7.0
Play a larger role in delivering education and training materials to the industry 7.0
Develop resident sentiment survey to guide recovery strategy and long-term planning 7.0
COMMUNITY
BUILDING
5.A.1
Packet Pg. 49 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Strategy Score
Evaluate target markets, and evolve marketing strategies to attract more resilient travelers 9.5
Develop messaging related to health and safety to reassure visitors 9.4
Promote and highlight nature, parks, and outdoor experiences 9.2
Develop messaging highlighting community’s values as a differentiator 8.8
Collaborate with other industry organizations to expand audience reach 8.6
Expand marketing outreach and campaigns to target local audience 8.5
Repackage current content relevant to new audiences and demands 8.5
Develop a content strategy to showcase creative/innovative community leaders 8.5
Monitor data signals and trends to inform recovery timing and messaging 8.5
Promote and highlight mindfulness and wellness experiences 8.3
Reassess business events market and target new groups (e.g. smaller, regional)8.3
Expand content and messaging filters to ensure appropriate tone 8.2
Encourage partners to provide live content online 8.2
Improve how the organization collects and leverages visitor data 8.1
Work with technology platforms and partners to expand capabilities to deliver hybrid meetings 8.1
Focus marketing strategies on generating earned media in lieu of paying for media exposure 7.8
Utilize client input to inform recovery messaging and timing (e.g. Client Advisory Board)7.6
Invest resources in building a library of virtual experiences to inspire future visitation 7.5
CUSTOMER
ENGAGEMENT
5.A.1
Packet Pg. 50 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Strategy Score
Identify potential reopening and recovery scenarios to guide strategy and priorities 8.8
Assess KPIs related to visitor satisfaction 8.4
Collaborate with other organizations to determine opportunities for shared resources and efficiencies 8.3
Pursue emergency government financial assistance funding 8.3
Assess KPIs related to community and advocacy 8.2
Assess reserve funding requirements and policies 8.2
Assess organization structure to prioritize key roles and essential programs 8.1
Pursue Tourism Recovery District 8.1
Reassess organizational roles and activities to identify priorities and potential adjustments 8.1
Assess KPIs related to sustainability 8.0
Assess KPIs related to economic development 8.0
Review organization mission, vision and values to guide organization through recovery 7.9
Use lessons learned from remote working to examine office flexibilities and efficiencies 7.5
Expand advocacy and education role to protect funding sources and relevance 7.3
Pursue new private funding sources (e.g. partnerships, sponsorships, crowdfunding)7.3
Pursue new public funding sources (e.g. direct government allocation, new tax, capital recycling)6.6
ORGANIZATION
SUSTAINABILITY
5.A.1
Packet Pg. 51 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
Thank you pouimet@nextfactorinc.com
5.A.1
Packet Pg. 52 Attachment: Collier County, Fl DNEXT Results (Oct 26, 2020) (13979 : Destination Next
10/26/2020
EXECUTIVE SUMMARY
Recommendation to approve a Resolution supporting the County’s applications to Florida
Department of Environmental Protection for Long Range Budget Plan Requests for Beach
Renourishment Projects for Fiscal Year 2021/2022 and make a finding that related expenditures
promote tourism.
OBJECTIVE: To approve a Resolution supporting the County’s applications to the Florida Department
of Environmental Protection (FDEP) for Long Range budget Plan Requests for Fiscal Year 2021/2022.
CONSIDERATIONS: Coastal Zone Management continues to seek funding from FDEP to augment
existing tourist taxes that have been budgeted for these projects. These requests, if approved by FDEP,
will provide partial funding for Collier County projects as listed below:
1. Collier County Nourishment
a. FY 2021/2022 physical, biological, turtle, and shorebird monitoring, and tilling for the
Collier County beach renourishment project;
b. FY 2021/2022 Renourishment of the Naples and Vanderbilt beaches, engineering and
permitting.
2. Marco Island Nourishment
a. FY 2021/2022 physical, biological, turtle, and shorebird monitoring along with tilling for
the South Marco 2020/21 project area.
3. Wiggins Pass Dredging
a. FY 2020/2021 physical, biological, turtle, and shorebird monitoring of the interim
dredging conducted in FY 2019/20.
Approval of this Resolution is required as a condition of submittal to request long range State funding to
renourish Collier County beaches and Inlet Monitoring. This action maintains the County's eligibility for
State Cost Share Funding for future renourishment projects.
FISCAL IMPACT: Tourist Development Tax funds are currently available and budgeted in Beach
Renourishment Fund 195 to accomplish this work. State approval will lead to future sta te cost share
participation on these projects through FDEP grant agreement and contract.
GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved 8-0 by the Coastal
Advisory Committee on October 8, 2020. This item will be presented to the Tourist Development
Council on October 26, 2020 for approval.
RECOMMENDATION: To approve a Resolution supporting the County’s applications to the FDEP for
Long Range Budget Plan Requests for Fiscal Year 2021/2022 and make a finding that related
expenditures promote tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management
7.A
Packet Pg. 53
10/26/2020
ATTACHMENT(S)
1. VIII 1. Long Range Budget Resolution (PDF)
2. VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (PDF)
3. VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (PDF)
4. VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (PDF)
7.A
Packet Pg. 54
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 13764
Item Summary: Recommendation to approve a Resolution supporting the County’s applications
to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach
Renourishment Projects for Fiscal Year 2021/2022. This action maintains the County's eligibility for State
Cost Share Funding for future renourishment projects and make a finding that this item promotes tourism.
Meeting Date: 10/26/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
10/09/2020 9:08 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
10/09/2020 9:08 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/13/2020 12:45 PM
Tourism Jack Wert Director Completed 10/13/2020 12:54 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/19/2020 9:31 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/19/2020 10:12 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.A
Packet Pg. 55
7.A.1Packet Pg. 56Attachment: VIII 1. Long Range Budget Resolution (13764 : Resolution Supporting Applications to FDEP for Beach Renourishments)
7.A.1Packet Pg. 57Attachment: VIII 1. Long Range Budget Resolution (13764 : Resolution Supporting Applications to FDEP for Beach Renourishments)
7.A.1Packet Pg. 58Attachment: VIII 1. Long Range Budget Resolution (13764 : Resolution Supporting Applications to FDEP for Beach Renourishments)
7.A.2
Packet Pg. 59 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
PART III: EVALUATION CRITERIA
1. Project Name: (as listed in the Strategic Beach Management Plan)
South Marco Island Beach Renourishment
2. Project Description: Include county, location with reference to FDEP range monuments, brief
project history, and description of proposed activities. (Note: The box will expand as needed. To
expand for printing purposes, click anywhere outside the box when complete.)
The South Marco Island Beach Renourishment Project is located on the southwest Florida
coastline of Collier County between Florida Department of Environmental Protection monuments
from reference monument R-144 to R-148+600 (G-4). This project has a design beach width of 100
ft. from the baseline and is nourished on an approximate 8-year interval. The project’s borrow
area is the Caxambas Pass Borrow Area with upland sand mines permitted as supplemental sand
sources.
This project includes yearly physical beach monitoring, beach tilling, and environmental
monitoring as required by FDEP and USACE permits.
In 2013, Collier County placed approximately 77,800 cubic yards of beach compatible material to
restore approximately 2,300 feet along South Marco Island (400 feet south of R-146 to G-4). The
beach fill was within the 2005 permitted project limits. The main goals of the project were to
restore storm protection, natural resource habitats, and recreational beach areas to offset the
storm damage caused by Tropical Storm Fay in 2008. Additionally, the structural repair of five
existing erosion control structures was completed in 2013/14.
The South Marco Island Beach Renourishment Project was then renourished through truckhaul
methods in November of 2016 with approximately 13,200 cubic yards of beach compatible
material to offset storm damages caused by Tropical Storm Debby.
Approximately 80,000 cy of dredged material from Caxambas Pass was placed in the South Marco
Island Beach project area in March of 2020.
3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each
requested phase (Feasibility, Design, Construction, and/or Monitoring). Indicate which tasks are
cost reimbursement, if the work has already been completed.
Funds requested for FY 2021/2022 will be utilized for physical monitoring, turtle monitoring,
shorebird monitoring and tilling.
7.A.2
Packet Pg. 60 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
4. Map: Provide as an attachment. The map(s) of the project area must be formatted at a minimum
of 1" = 200' scale.
Map elements must include:
· Compass rose with North arrow, scale, and legend.
· Project boundary, including the length of critically eroded shoreline
· FDEP range monuments
· Beach access: indicate primary or secondary access, and include the access width, number and
location of parking spaces, bus stops, bike racks, and public restroom facilities
· Public lodging establishments: include the width fronting the project shoreline (for recreational
benefits ranking points and eligibility determination), and include the length of street-side
frontage within one-quarter mile walking distance of a secondary public access point (for
eligibility determination)
· Comprehensive list of current land use designations of properties along the project shoreline
(for recreational benefits ranking points)
· Include one-quarter mile buffer and provide a comprehensive list of the values of properties
that are enclosed or intersected by the buffer (for value of upland property ranking points)
Project maps and list of property values are attached. Just Values calculated based on the Florida
2019 Department of Revenue Tax Roll Data.
The calculation is based on the 1990 ECL providing a total of $1,723,304,641 with zero parcels
that did not have any matching Just Values within the tax roll.
5. Project length: Total restored project length (in feet) of the critically eroded area (as listed in the
Strategic Beach Management Plan).
The permitted project extends from R-144 to R-148+600 (G4), 4,730 feet. The project area
designated as critically eroded extends from R-144 to R-148, resulting in a total length of 4,130
feet.
7.A.2
Packet Pg. 61 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
6. Eligibility:
Location/Name R-mon Type of
Access
Width of
Access/
Frontage
Total
Public
Units or
Parking
Spaces
Additional
Width
from
Eligibility
Units
Eligible
Shoreline
(feet)
DBPR License
Surf Club of
Marco R-144 Public
Lodging 297 44 0 297
https://www.myfloridalicense
.com/LicenseDetail.asp?SID=&
id=B4BE7E07A37451A42D27E
037A5432937
Hilton Marco
Island Beach
Resort and Spa
R-144 Public
Lodging 500 320 0 500
https://www.myfloridalicense
.com/LicenseDetail.asp?SID=&
id=488C114245D7F52516AA0
5FAD517FF46
Marriott Crystal
Shores R-144.2 Public
Lodging 362 71 0 362
https://www.myfloridalicense
.com/LicenseDetail.asp?SID=&
id=0C53F469FA707AE7B5FA4
01B4C3EEFF5
Swallow Ave R-148 Secondary 20 72 1860 1880
https://www.myfloridalicense
.com/LicenseDetail.asp?SID=&
id=CB55BC6479D13BEC3774B
939D47A6BD5
7.A.2
Packet Pg. 62 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
7. Schedule and Budget:
• Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current
application's fiscal year that have not been reimbursed. Eligible costs will be included in the
funding request for the current application.
• Current and Future Costs: Specify eligible costs for the current application's fiscal year that are
not in a current DEP agreement and have not been reimbursed. Include the estimated costs for the
next 5 years and the proposed phases for the next 10 years.
Year Proposed
Method Description
Total
Estimated
Cost
Federal
Cost Share
State Cost
Share
Local Cost
Share
2021/2022 Monitoring Physical, Turtle,
Shorebird, Tilling $102,937 $0 $27,773 $75,165
2022/2023 Monitoring Physical, Turtle,
Shorebird, Tilling $104,996 $0 $28,328 $76,668
2023/2024
Monitoring Physical, Turtle,
Shorebird, Tilling $107,096 $0 $28,895 $78,202
Design Engineering Design,
P&S and Pre-Con $55,000 $0 $14,839 $40,161
2024/2025
Monitoring Physical $35,000 $0 $9,443 $25,557
Construction Nourishment and
Construction Services $2,050,000 $0 $553,090 $1,496,910
2025/2026 Monitoring Physical, Turtle,
Shorebird, Tilling $105,000 $0 $28,329 $76,671
2026/2027 Monitoring Physical, Turtle,
Shorebird, Tilling
2027/2028 Monitoring Physical, Turtle,
Shorebird, Tilling
2028/2029 Monitoring Physical, Turtle,
Shorebird, Tilling
2029/2030
Monitoring Physical, Turtle,
Shorebird, Tilling
Construction Nourishment and
Construction Services
2030/2031 Monitoring Physical, Turtle,
Shorebird, Tilling
7.A.2
Packet Pg. 63 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
8. Tourism-related impacts: Criteria is calculated by the Department. For reference, tax data can be
obtained from the Department of Revenue website:
https://floridarevenue.com/taxes/pages/colls_from_7_2003.aspx.
Current funding request includes construction and year one post-construction monitoring
Project is managed by two or more counties
Additional comments: The applicant has determined the County-wide tourism-related sales tax
revenue July 2018 to June 2019 to be $54,343,118 and the tourist development tax from July 2018
to June 2019 was $29,951,728.
9. Federal involvement: The documentation to verify authorization, federal cost share percentage,
and status of funding award must be provided with the application materials for the award of
points.
Is the project Federally authorized by the USACE? No
Authorization Year: Expiration Year:
Does this project have a signed USACE Chief's report for authorization of the requested phase?
NA
USACE federal cost share percentage for this project (excluding FCCE): 0%
Select all that apply for the requested project phase(s):
Executed USACE project agreement
Included in USACE work plan
Approved FEMA Project Worksheet
Included in Congressional Appropriations Act
Other documentation:
7.A.2
Packet Pg. 64 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
10. Storm damage reduction benefits: Criteria is calculated by the Department.
What is the volume (cy) of advanced nourishment lost since the last sand placement event of
a beach restoration or nourishment project as measured above the Mean High Water
contour? Data should be consistent with the annual post-construction monitoring reports.
Marco Island was nourished in March of 2020. Prior to that the previous survey was conducted
by Humiston & Moore in January and February 2019. The South Marco Beach Nourishment
Project, 2019 Annual Construction Monitoring Summary, May-2019, prepared by Humiston &
Moore Engineers, contains the most recent monitoring report available to the Department. This
report (page 23) states: “The 2013 project area retained 38% of the sand placed in 2013 as of
February 2019”. The dry beach width is approximately 148 feet from an average post-
construction width of 193 feet. The pre-construction width was 114 feet which equates to a
beach width decrease of approximately 57%. Assuming the volume loss above MHW follows
the same percentiles, the assumption is a 62% to 57% volume loss above MHW.
For restoration projects, what is the historical erosion rate?
The project area’s entire shoreline has been designated by FDEP as critically eroded shoreline.
The Department has previously calculated the average rate of erosion for the project shoreline
based on historical MHW data from 1973 to 1990 between monuments R-144 and R-148 and
determined the average rate of erosion is -2.3 ft/yr.
11. Cost effectiveness: Criteria is calculated by the Department. A project design analysis and
supporting documentation must be provided with the application materials for the award of
points.
What is the proposed sand placement volume (cy)? Approximately 80,000 cy of dredged material
from Caxambas Pass was placed in the South Marco Island Beach project area in March of 2020.
What is the nourishment interval (years)? 7 years.
Explain: Initially restored in 1991, The project area has been maintained with previous
beach nourishment in 2006, 2013, 2016 and 2020. Therefore, the average nourishment
interval is eight years.
7.A.2
Packet Pg. 65 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
Select all that apply for the current project funding request:
Enhanced longevity: Propose structural or design components that could extend the beach
nourishment interval
Dune addition: Incorporate new or enhanced dune structures or new or existing dune
restoration and revegetation projects
Innovative technology: Propose innovative technologies designed to reduce project costs
Regionalization: Two or more local sponsors manage projects together or projects propose
regional sediment management strategies to conserve sand resources or reduce project costs
Additional comments for storm damage reduction benefits and cost effectiveness
12. Previous state commitment
Has the Department previously reviewed, approved, and cost-shared on a feasibility or design
phase for this project? Y
Has the current proposed project phase(s) received a partial appropriation within 3 years of
phase completion? N
Additional comments
13. Accessible beach area: Criteria is calculated by the Department. Provide data to be considered
for the calculation.
Describe the landward and seaward edge of the accessible beach width
Using the CEC estimated MHW the beach area was calculated to be 916,482 sq. ft.
Provide the project boundaries (R-monuments) - The entire project area from R-144 to R-
148+600 (G4) is designated as critically eroded, resulting in a total length of 4,423 feet.
Provide citations of reference sources
FDEP Permit No. 0235209-008-JM, Authorization Date: 9/27/2016, Expiration Date:
10/11/2027
USACE Permit No. SAJ-2005-2726 (IP-MN) & mod USACE Permit No. SAJ-1996-02789,
Authorization Date: 3/9/2016 Expiration Date: 3/9/2026
14. Recreational benefits: Provide the percentage of linear footage within the project boundaries
which is zoned recreational or open space; for commercial use; or to allow for public lodging
establishment, or the equivalent.
The project length is 4,130 feet. A total of 1,559 feet are designated as commercial and
recreational, therefore 37.7% of total project length.
7.A.2
Packet Pg. 66 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
15. Mitigation of inlet effects: Criteria is calculated by the Department.
Additional comments The Marco Island project is nourished in synergy with maintaining
Caxambas Pass for navigation. This practice meets the objective of the Strategic Beach
Management Plan and returns sand eroded from the beach back to the beach for a high level
of sustainability. In 2013, approximately 78,000 cy was dredged from the pass for
nourishment of the beach. The nourishment from the pass was supplemented in 2016 by
13,228 cy from an upland sand source to restore the beach. Most recently, a nourishment in
2019 placed approximately 80,000 cy within the project area.
16. Successive unfunded requests
Is the current proposed project phase(s) a successive, unfunded request? If so, how many years
of successive request(s) is the current application? No
Does the successive request add the construction phase? N/A
17. Environmental habitat enhancement: Criteria is calculated by the Department.
Is the project within a designated critical habitat area for threatened or endangered species that
is subject to extensive shoreline armoring? No
Is the project within a non-designated area where extensive shoreline armoring threatens the
habitat of threatened or endangered species? No
If yes to either of the above, does the project exceed best management practices to incorporate
turtle- friendly designs and management strategies to protect resources or benefit critical habitat
preservation?
Provide an explanation and supporting documentation for the strategies which exceed best
management practices
18. Readiness to construct
Does the project have an active state permit? Does the project have an active federal permit?
FDEP Permit No. 0235209-008-JM, Authorization Date: 9/27/2016, Expiration Date:
10/11/2027
USACE Permit No. SAJ-2005-2726 (IP-MN) & mod USACE Permit No. SAJ-1996-02789,
Authorization Date: 3/9/2016, Expiration Date: 3/9/2026
Have all necessary easements been acquired for the upcoming or proposed construction
phase? Yes
7.A.2
Packet Pg. 67 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
Has the necessary local funding been secured for the proposed project? If so, provide a copy of
the draft Resolution. Yes
The signed Resolution is due by November 20, 2020.
Is an Erosion Control Line established along the project length? Yes
Additional comments
Provide additional information and comments below or attach separate documents.
7.A.2
Packet Pg. 68 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
ATTACHMENT 1.
LGFR MAPS
7.A.2
Packet Pg. 69 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Beach Projects Application
South Marco Island Beach Renourishment
ATTACHMENT 2.
RESOLUTION
7.A.2
Packet Pg. 70 Attachment: VIII 1. Marco Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
7.A.3
Packet Pg. 71 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
PART III: EVALUATION CRITERIA
1. Project Name: As listed in the Inlet Management Plan (IMP) or Strategic Beach Management Plan
(SBMP)
Wiggins Pass Inlet Management
2. Project Description: Include county, location with reference to FDEP range monuments,
brief project history, and description of proposed activities. Note: The box will expand as
needed. To expand for printing purposes, click anywhere outside the box when complete.
The Wiggins Pass Project is located on the southwest Florida coastline in Collier County
between Florida Department of Environmental Protection monuments R-16 and R-17 and
the project is adjacent to approximately 2,300 feet of critically eroded Gulf shoreline. The
dredge sites are located within Wiggins Pass, South and North Channels and the Gulf of
Mexico. The nearshore and beach disposal sites are located north of the inlet, between DEP
Reference monuments R-12 to R-15.5, and south of the inlet, between R-18 and R-20. The
ebb shoal disposal area is located offshore of Wiggins Pass, approximately 300-1,000 feet
north of the authorized inlet channel. The entire project is located in Collier County,
Sections 17 and 20, Township 48 South, Range 25 East, Gulf of Mexico, Class III Waters.
Portions of the project are within Outstanding Florida Waters associated with Barefoot
Beach Preserve, Delnor-Wiggins Pass State Park and Wiggins Pass Estuarine Area and
Cocohatchee River System.
The initial phase of the latest Inlet Management Plan Study was implemented in 2013 by
dredging approximately 107,000 cy for maintenance dredging and initial realignment of the
channel. Per the Inlet Management Plan study, Wiggins Pass is currently dredged at regular
intervals of approximately 4 years to maintain navigable depths for recreational boaters,
with optional interim dredging events every two years to address shoaling across the
navigation inlet gulf entrance. In 2015, an interim maintenance dredging project excavated
13,000 cy to clear the shoal across the main inlet entrance channel. Material was placed in
the ebb shoal disposal area north of the channel and within the flood shoal disposal. FDEP
finalized the inlet management plan in April 2018.
In Spring 2018, dredging removed approximately 100,000 cy with disposal split 2/3 of the
total volume (67%) to the north and 1/3 of the total volume (33%) to the south. The 2018
dredging aimed to maintain the navigation of the inlet, refine and reinforce the alignment
begun with the 2013 project, and implement the new inlet management plan distribution
for bypassing of the dredged material. Dredging of Wiggins Pass was concurrent with the
dredging of Doctors Pass as a means for sharing of common costs, such as mobilization to
reduce costs.
In March 2020 the County conducted a small interim dredging project which removed
approximately 15,000 cy with placement in the nearshore zone north of Wiggins Pass along
Barefoot Beach from FDEP reference monument R-12 to R-14.
7.A.3
Packet Pg. 72 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in
each requested phase (Feasibility, Design, Construction, and/or Monitoring). Indicate which
tasks are cost reimbursement, if the work has already been completed.
Reimbursement of engineering, permitting and construction funds are requested
associated with the interim channel dredging in 2020. Additionally, monitoring funds are
being requested for the current year.
4. Map: Provide as an attachment to the application. The map of the project area must be
formatted at a minimum of 1" = 200' scale.
Map elements must include:
· Compass rose with North arrow, scale, and legend.
· Project boundary, including the location of the inlet and length of critically eroded
shoreline
· FDEP range monuments
· Area of inlet influence
· Permitted sand bypassing placement area
The mapping is included with this application.
5. Project length: Total restored project boundary (in feet) as listed in the IMP or SBMP
Inlet influence north and south of Wiggins Pass was initially investigated in 1986 (Hine, et
al). By examining the offshore contours in the vicinity of Wiggins Pass, the authors
concluded that the length of influence along the updrift beach (north) was approximately
3,300 feet. It is at this distance north of the inlet, that the offshore contours become parallel
to one another. The authors also found that the corresponding inlet effects downdrift
(south) of Wiggins Pass extended approximately 2,040 feet (CPE, 2012).
7.A.3
Packet Pg. 73 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
6. Schedule and Budget:
Year Proposed
Phase Description
Total
Estimated
Cost
Federal
Cost
Share
State Cost
Share
Local Cost
Share
2020/2021 Construction Interim Channel Dredging and
Construction Services $250,000 $0 $125,000 $125,000
Design Engineering and Permitting $75,000 $0 $37,500 $37,500
2021/2022 Monitoring Environmental & Physical
Monitoring, and Tilling $100,000 $0 $50,000 $50,000
2022/2023
Monitoring Environmental & Physical
Monitoring, and Tilling $102,000 $0 $51,000 $51,000
Construction Channel Dredging and Rock
Removal $1,800,000 $0 $900,000 $900,000
Construction Dredging Construction Services $75,000 $0 $37,500 $37,500
Design Dredging - Engineering and
Permitting $55,000 $0 $27,500 $27,500
2023/2024 Monitoring Environmental & Physical
Monitoring, and Tilling $104,000 $0 $52,000 $52,000
2024/2025
Monitoring Environmental & Physical
Monitoring, and Tilling $106,000 $0 $53,000 $53,000
Construction Interim Channel Dredging
(150,000 CY) $600,000 $0 $300,000 $300,000
Construction Dredging Construction Services $50,000 $0 $25,000 $25,000
Design Dredging - Engineering and
Permitting $75,000 $0 $37,500 $37,500
2025/2026 Monitoring Environmental & Physical
Monitoring, and Tilling $108,000 $0 $54,000 $54,000
2026/2027
Monitoring Environmental & Physical
Monitoring, and Tilling
Construction Channel Dredging
Construction Dredging Construction Services
Design Dredging - Engineering and
Permitting
2027/2028 Monitoring Environmental & Physical
Monitoring, and Tilling
2028/2029
Monitoring Environmental & Physical
Monitoring, and Tilling
Design Engineering and Permitting
Construction Interim Channel Dredging
(150,000 CY)
Construction Construction Services
2029/2030 Monitoring Environmental & Physical
Monitoring, and Tilling
2030/2031
Monitoring Environmental & Physical
Monitoring, and Tilling
Construction Dredging Construction Services
Construction Channel Dredging
Design Dredging - Engineering and
Permitting
Design USACE PA1 PED
7.A.3
Packet Pg. 74 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
7. Sand reaching the inlet
Provide the estimated annual quantity (cubic yards) of beach quality sand reaching the
updrift boundary of the improved jetty or inlet channel:
The bypass objective determined in the adopted Wiggins Pass Inlet Management
Plan is 20,600 cubic yards per year. Based upon recent data, the annual volume of
sediment reaching the inlet for the period 2014-2018 is 27,350 cy/yr.
8. Severity of erosion
What is the annual bypassing objective (cubic yards/year) adopted by the IMP or SBMP
or as determined by a Department-approved study?
The Strategic Beach Management Plan for Wiggins Pass states that on an average annual
basis, the initial target inlet sand bypassing quantity shall be 20,600 cubic yards per
year, with approximately one-third placed to the south of the inlet and
approximately two-thirds placed to the north.
9. Balancing the sediment budget
What is the current annual average of bypassed material (cubic yards) since the adoption of a
bypass objective?
Annual average bypass 110,873/2 = 55,436.5 (CY)
Provide a brief description of when the last sediment budget engineering analysis
was completed for the inlet and area of inlet influence. Discuss any proposals to
update the sediment budget.
In 2011, 49,900 cy of material was removed from Wiggins Pass. In 2013 a total 107,370
cy was dredged from Wiggins Pass. The 2015 interim dredging excavated 9,400 cy from
the inlet entrance channel and the connecting south channel. The 2018 project removed
approximately 95,900 cy from Wiggins Pass. The 1995 Inlet Management Study and
corresponding strategic beach management plan was implemented starting in 2001. A
new study was completed in 2012, permitted and initiated in 2013. FDEP approved the
final plan in April 2018.
The bypassing plan adopted in April 2018 was first implemented with the 2018 dredging
event. Since the IMP adoption, the bypassing objectives have been met.
7.A.3
Packet Pg. 75 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
Historical bypassing volumes: In the table below, provide the annual bypassing volumes
(cubic yards/year), for the previous ten years (from the last calendar year or the most recent
calculation). Attach additional documentation as needed.
Year
Quantity
Bypassed
(cy) - Sand
Transfer
Plant
Quantity Bypassed (cy) - Dredging Dredge
Location
Placement or Disposal
Area North South
2008
2009 38,927 12,373 Ebb Shoal R11.5-R14 and R18-R20.5
2010
2011 49,900 0 Ebb Shoal R12-R14.2
2012
2013/2014 66,064 41,306 Ebb Shoal R12-R16
2015 9,400 0 Ebb Shoal and
Interior Channel R15.5-R16
2016
2017
2018 57,986 37,887 Ebb Shoal and
Interior Channel
Nearshore R12-R14, R15.7-
R16, and R17.8-R20
2019
2020 15,000 0 Ebb Shoal Nearshore R12-R14
Total per method 237,277 50,260
Total bypass
volume
287,537 CY
Years since IMP
adoption
2 years
Annual average
bypass since IMP
adoption
36,493 CY 25,130 CY
Bypass objective 2/3 1/3
Percentage of
bypass objective
65% 35%
7.A.3
Packet Pg. 76 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
10. Increased bypassing and cost-effectiveness
Provide the estimated increase in annual bypassing of sand (cubic yards/year) proposed for the
project:
None proposed at this time
Provide the estimated shortfall of annual bypassing of sand (cubic yards/year) within the inlet
system:
The adopted bypassing objective is currently being met.
Is the proposed project requesting construction phase funds for a major inlet management
project component?
Construction phase funds are requested at this time.
If yes, and for the award of points for the cost-effectiveness of using inlet sand criteria, provide
an opinion of probable cost per unit volume of the inlet and all other sand sources, certified by a
licensed professional engineer.
The cost per cubic yard for this project has been determined by Steve Keehn, PE to be
approximately $15.35/cy based on a weighted unit cost of a two-inlet project.
11. Inlet Management Plans
Select all that apply:
X Existing IMP: The proposed project has an existing IMP or completed Inlet Management
Study that has been approved by the Department.
Updated IMP: The Department has received and approved an update to an existing IMP in
the form of a current Inlet Management Study/sediment budget analysis within the
previous five years, or there is an update proposed to an existing IMP in the current
application.
New IMP: A new inlet management study is proposed for submission to the Department
for an adoption in an IMP.
7.A.3
Packet Pg. 77 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
12. Enhanced longevity of proximate beach nourishment projects: Criteria is calculated by the
Department.
Annualized beach nourishment volume of proximate beach nourishment project:
In March 2020 the County conducted a small interim dredging project which removed
approximately 15,000 cy with placement in the nearshore zone north of Wiggins Pass along
Barefoot Beach from FDEP reference monument R-12 to R-14. Since the adoption of the inlet
management plan 39,493 CY has been placed on average per year along the northern shoreline
adjacent to Wiggins Pass and 25,130 CY has been placed average per year on the southern
shoreline adjacent to Wiggins Pass.
13. Active permits
Does the project have an active state permit? Yes Does the project have an active federal permit? Yes
FDEP Permit No. 01452538-008-JC Permit number SAJ-2004-07621(IP-MJD)
Permit Modification No. 0142538-014-JN Authorization date 2/13/2013
Authorization date 1/2/2013 Expiration date 2/13/2023
Expiration date 1/2/2023
14. Federal funds available
Does the proposed project have federal funds available? If so, provide supporting
documentation. No
15. Secured local funds
Has the necessary local funding been secured for the proposed project? Yes
If so, provide a copy of the draft Resolution. The signed Resolution is due by November 20,
2020.
Additional comments
7.A.3
Packet Pg. 78 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
ATTACHMENT 1.
LGFR MAPS
7.A.3
Packet Pg. 79 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Inlet Projects Application
Wiggins Pass
ATTACHMENT 2.
RESOLUTION
7.A.3
Packet Pg. 80 Attachment: VIII 1. Wiggins Pass - FY21_22 LGFR Inlet Application (13764 : Resolution Supporting Applications to FDEP for Beach
7.A.4
Packet Pg. 81 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
PART III: EVALUATION CRITERIA
1. Project Name: (as listed in the Strategic Beach Management Plan)
Collier County Beach Renourishment
2. Project Description: Include county, location with reference to FDEP range monuments,
brief project history, and description of proposed activities. (Note: The box will expand as
needed. To expand for printing purposes, click anywhere outside the box when complete.)
The project includes the periodic nourishment and monitoring of the Collier County beaches (Vanderbilt,
Park Shore and Naples), maintenance dredging of Doctors Pass as a sand source as for navigation and
erosion control structures adjacent to Doctors Pass for sand retention. The project area is located
between Florida FDEP reference monuments R-22+300 and R-79, and includes three “reaches”:
Vanderbilt Beach, Park Shore, and Naples. Pelican Bay will be constructed by the County on a
reimbursable basis and is not considered as part of the project area. Vegetation will be planned for
select locations in the project area, and plans will be developed as needed. Dune growth will be
encouraged through planting and maintaining dune vegetation. Dunes will be restored to pre-storm
conditions when damaged.
A 2017 permit modification was approved by FDEP for the Park Shore segment (FDEP Permit 0331817-
001-JC) to extend the northern reach limit from R-43+500 to R-42 in order to incorporate the Clam Pass
Park disposal area that is permitted under the Clam Pass maintenance dredging permits into the
County’s beach nourishment program. Collier County is currently teaming with the USACE in a Coastal
Storm Risk Management Study, which may lead to a Federal beach nourishment project as early as FY
2029/2030. Resiliency measures are being considered as part of this feasibility study.
Doctors Pass is utilized as a borrow area for the Collier County Beach Renourishment Project. Periodic
dredging of Doctors Pass and disposal south of the inlet (R-58A-457 to R-58+500) and Lowdermilk Park
(R-60 to R-61+816) will provide up to 20% (10,000 cy/yr) of the advanced nourishment fill material for
the County’s beaches.
Currently, the permit design is to maintain a 100 ft. wide beach in Vanderbilt and Naples Beaches and an
85 ft. wide beach in Park Shore, with a 6-year project design life. The beaches have been nourished in
2005/2006 with an offshore sand source and from an upland sand source using truck haul methods in
2013, 2014, 2016, and 2019. The County dredged Doctors Pass in spring 2018 and placed 8,500 cubic
yards of sand within the nearshore disposal areas on Naples Beach.
7.A.4
Packet Pg. 82 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each
requested phase (Feasibility, Design, Construction, and/or Monitoring). Indicate which tasks are
cost reimbursement, if the work has already been completed.
It is the intention of the County to nourish the beaches of Naples and Vanderbilt in FY 21-22
through truck haul methods. Additionally, the county will continue to perform permit required
environmental activities turtle monitoring, hardbottom monitoring, tilling and physical
monitoring.
4. Map: Provide as an attachment. The map(s) of the project area must be formatted at a
minimum of 1" = 200' scale.
Project maps and list of property values are attached. Just Values calculated based on the Florida 2019
Department of Revenue Tax Roll Data.
Vanderbilt – The calculation is based on the 1995 and 2004 ECLs providing a total of $3,972,004,265
with three parcels that did not have any matching Just Values within the tax roll.
Park Shore – The calculation is based on the 2004 ECL and the 2016 MHW providing a total of
$5,438,048,093 with one parcel that did not have any matching Just Values within the tax roll.
Naples – (The calculation is based on the 1995 and 2004 ECLs providing a total of $4,441,376,867 with
two parcels that did not have any matching Just Values within the tax roll.
Project length: Total restored project length (in feet) of the critically eroded area (as listed in the Strategic Beach
Management Plan).
• Vanderbilt: R-22+300 to R-30.5 = 14,996 feet
• Park Shore: R-42 to R-54+400 = 12,976 feet
• Naples: Doctors Pass to R-79 = 19,340 feet
7.A.4
Packet Pg. 83 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
Eligibility:
Location/Name
R-
Monument
Type of
Access
Width of
Access/Frontage
Total Public
Units or
Parking
Spaces
Additional
Width from
Eligibility
Unit
Eligible
Shoreline
(feet)
Website Link for DBPR
License
Delnor Wiggins State
Recreation
R-22 Primary 60 340 2,640 2,700 NA
La Playa Beach Resort R-26
Public
Lodging
597 189 0 597 https://www.myfloridalicen
se.com/LicenseDetail.asp?S
ID=&id=6CB6F49EDEDCB7B
2DA35F0B1B03FF871
Vanderbilt Beach Blvd. R-29
Primary
130 345 2,640 2,640 NA
Ritz Carlton Hotel R-30
Public
Lodging
742 350 0 Overlap https://www.myfloridalicen
se.com/LicenseDetail.asp?S
ID=&id=51329BF412824BC
8458810C0E8BA9FEC
Park Shore
Clam Pass Park R-43.5
Primary
2,540 172 2,640 5,180 NA
Seagate Drive
North
South
R-45.5
Secondary
100 38 (South) /
67 (North)
0 Overlap NA
Horizon Way R-52 Secondary 60 36 0 1,380 NA
Vedado Way R-53 Secondary 60 40 1,320 1,380 NA
Via Miramar R-56 Secondary 60 40 1,320 1,380 NA
Naples Segment
Edgewater Beach
Hotel
R-59 Public
Lodging
265 0 0 265 https://www.myfloridali
cense.com/LicenseDetail
.asp?SID=&id=5575452E
59C2CC7C6775B8E7289
DF24B
Lowdermilk Park R-61 Primary 920 200 5,280 6,200 NA
Naples Golf & Beach
Club
R-63 Public
Lodging
939 319 Overlap Overlap https://www.myfloridali
cense.com/LicenseDetail
.asp?SID=&id=1E14F613
1F14878E51E25E6FBD95
C16B
8th Ave N (S. Golf) R-63.5 Secondary 60 40 2,112 1,380 NA
7th Ave N R-64 Secondary 60 12 634 694 NA
North Lake Ave R-64.5 Secondary 60 40 2,112 1,380 NA
6th Ave N R-65 Secondary 60 12 634 694 NA
7.A.4
Packet Pg. 84 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
5th Ave N R-65.5 Secondary 60 0 0 60 NA
4th Ave N R-66 Secondary 60 16 845 905 NA
3rd Ave N R-66.5 Secondary 60 16 845 905 NA
2nd Ave N R-67 Secondary 60 16 845 905 NA
1st Ave N R-67.5 Secondary 60 17 898 958 NA
Central Drive R-68 Secondary 60 12 634 694 NA
1st Ave S R-68.5 Secondary 60 12 634 694 NA
2nd Ave S R-69 Secondary 60 12 634 694 NA
3rd Ave S R-69.5 Secondary 60 12 634 694 NA
4th Ave S R-70 Secondary 60 12 634 694 NA
5th Ave S R-70.5 Secondary 60 12 634 694 NA
Hotel Escalante R-71 Public
Lodging
150 10 Overlap Overlap https://www.myfloridali
cense.com/LicenseDetail
.asp?SID=&id=4413460F
722FFE31272B68944987
DB1A
6th Ave S R-71 Secondary 60 12 634 694 NA
7th Ave S R-71.5 Secondary 60 16 845 905 NA
8th Ave S R-72 Secondary 60 12 634 694 NA
9th Ave S R-72.5 Secondary 60 12 634 694 NA
10th Ave S R-73 Secondary 60 12 634 694 NA
11th Ave S R-73.5 Secondary 60 12 634 694 NA
Broad Ave R-74 Secondary 60 31 1,637 1,380 NA
12th Ave S R-74.5 Secondary 60 100 5,340 1,380 NA
13th Ave S R-75 Secondary 60 12 634 694 NA
14th Ave S R-75.5 Secondary 60 31 1,637 1,380 NA
15th Ave S R-76 Secondary 60 12 634 694 NA
16th Ave S R-76.5 Secondary 60 31 1,637 1,380 NA
17th Ave S R-77 Secondary 60 9 475 535 NA
18th Ave S R-77.5 Secondary 60 31 1,637 1,380 NA
19th Ave S / Shell Aly R-78.5 Secondary 60 12 634 694 NA
21st Ave S R-78.5 Secondary 60 12 634 694 NA
7.A.4
Packet Pg. 85 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
5. Schedule and Budget:
Year Proposed Phase Description
Total
Estimated
Cost
Federal
Cost
Share
State Cost
Share
Local Cost
Share
2021/2022
Monitoring Physical, Biological, Turtles,
Shorebirds, Tilling $450,000 $0 $190,710 $259,290
Construction Beach Renourishment Naples and
Vanderbilt Reaches $9,400,000 $0 $3,983,720 $5,416,280
Construction Engineering Services $150,000 $0 $63,570 $86,430
2022/2023
Monitoring Physical, Biological, Turtles, Tilling $459,000 $0 $194,524 $264,476
Construction Dredging Engineering Services $40,000 $0 $16,952 $23,048
Construction Collier Nourishment and Doctors
Pass Maintenance Dredging $600,000 $0 $254,280 $345,720
2023/2024 Monitoring Physical, Biological, Turtles, Tilling $468,200 $0 $198,423 $269,777
2024/2025
Monitoring Physical, Biological, Turtles, Tilling $477,564 $0 $202,392 $275,172
Construction Beach Renourishment - Park Shore
and Clam Pass Park Reaches $4,000,000 $0 $1,695,200 $2,304,800
Construction Engineering Services $125,000 $0 $52,975 $72,025
2025/2026 Monitoring Physical, Biological, Turtles, Tilling $487,115 $0 $206,439 $280,676
2026/2027
Construction Beach Renourishment - Naples and
Vanderbilt Reaches
Construction Engineering Services
Monitoring Physical, Biological, Turtles,
Shorebirds, Tilling
2027/2028
Monitoring Physical, Biological, Turtles,
Tilling
Construction Dredging Engineering Services
Construction Doctors Pass Maintenance
Dredging
2028/2029
Construction CORPS PA1 Design
Monitoring Physical, Biological, Turtles,
Tilling
2029/2030
Monitoring Physical, Biological, Turtles,
Tilling
Construction Beach Renourishment - Park Shore
Construction CORPS PA1 Permitting, Engineering
and Design
Construction Engineering Services
2030/2031 Monitoring Physical, Biological, Turtles,
Tilling
7.A.4
Packet Pg. 86 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
Tourism-related impacts: Criteria is calculated by the Department. For reference, tax data can be
obtained from the Department of Revenue website:
https://floridarevenue.com/taxes/pages/colls_from_7_2003.aspx.
X Current funding request includes construction and year one post-construction
monitoring
Project is managed by two or more counties
Additional comments: The applicant has determined the County-wide tourism-related sales tax
revenue July 2018 to June 2019 to be $54,343,118 and the tourist development tax from July
2018 to June 2019 was $29,951,728.
6. Federal involvement: The documentation to verify authorization, federal cost share
percentage, and status of funding award must be provided with the application materials
for the award of points.
Is the project Federally authorized by the USACE? No
Authorization Year: Expiration Year:
Does this project have a signed USACE Chief's report for authorization of the requested
phase?
Pending September 2021
USACE federal cost share percentage for this project (excluding FCCE): NA
Select all that apply for the requested project phase(s):
Executed USACE project agreement
Included in USACE work plan
Approved FEMA Project Worksheet
Included in Congressional Appropriations Act X Other documentation:
Collier County and the USACE have executed a federally funded feasibility study and the
project is listed in a current federal budget document.
7.A.4
Packet Pg. 87 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
7. Storm damage reduction benefits: Criteria is calculated by the Department.
What is the volume (cy) of advanced nourishment lost since the last sand placement event
of a beach restoration or nourishment project as measured above the Mean High Water
contour? Data should be consistent with the annual post-construction monitoring reports.
Data based on analysis of the upland volume change from 2006 to 2020 from the Collier
County Beach Nourishment Project 2020 Post-Construction and Annual Monitoring
Summary (H&M, 2020)
• Vanderbilt: R-22 to R-30.8 (-3,510 CY)
• Park Shore: R-42 to R-55 (49,500 CY)
• Naples: Doctors Pass to R-60 (-3,630 CY) and R-60 to R-79 (26,880 CY)
For restoration projects, what is the historical erosion rate? Using the historical MHW data,
the average rate of erosion for the project shoreline is -0.61 foot/year.
8. Cost effectiveness: Criteria is calculated by the Department. A project design analysis and
supporting documentation must be provided with the application materials for the
award of points.
What is the proposed sand placement volume (cy)? Vanderbilt Beach (120,000 cy) and Naples
(145,000 CY)
What is the nourishment interval (years)? 6 years.
Explain: Although construction by truck haul requires segmentation of the project into
reaches done in separate years, the project is designed for a 6-year nourishment
interval.
Select all that apply for the current project funding request:
Enhanced longevity: Propose structural or design components that could extend the
beach nourishment interval
Dune addition: Incorporate new or enhanced dune structures or new or
existing dune restoration and revegetation projects
Innovative technology: Propose innovative technologies designed to reduce project
costs
Regionalization: Two or more local sponsors manage projects together
or projects propose regional sediment management strategies to
conserve sand resources or reduce project costs
Additional comments for storm damage reduction benefits and cost
effectiveness
7.A.4
Packet Pg. 88 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
9. Previous state commitment
Has the Department previously reviewed, approved, and cost-shared on a feasibility or design
phase for this project? Y
Has the current proposed project phase(s) received a partial appropriation within 3 years of
phase completion? N
Additional comments
10. Accessible beach area: Criteria is calculated by the Department. Provide data to be considered
for the calculation.
Describe the landward and seaward edge of the accessible beach width
• Vanderbilt: Using the 2014 MHW the beach area was calculated to be 645,632 sq. ft.
• Park Shore: Using the 2014 MHW the beach area was calculated to be 370,532 sq. ft.
However, in some areas the ECL is front of the MHW.
• Naples: Using the 2014 MHW the beach area was calculated to be 1,685,295 sq. ft.
Provide the project boundaries (R-monuments) - 15 Year Beach Nourishment
• Vanderbilt: R-22+300 to R-30.5 = 14,996 feet
• Park Shore: R-42 to R-54+400 = 12,976 feet
• Naples: Doctors Pass to R-79 = 19,340 feet
Provide citations of reference sources
Collier County, Florida Hardbottom Biological Monitoring Plan for Permits Collier County
Beach Nourishment Project (FDEP Permit No. 033187-004-JM) and Wiggins Pass Navigation
Channel Expansion and Maintenance Project (FDEP Permit No. 0142538-008-JC)
11. Recreational benefits: Provide the percentage of linear footage within the project
boundaries which is zoned recreational or open space; for commercial use; or to allow for
public lodging establishment, or the equivalent.
Project
Parcel Recreation
Length (ft)
Recreation
Percentage
Vanderbilt 1,866 12
Park Shore 2,544 20
Naples 929 5
7.A.4
Packet Pg. 89 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
12. Mitigation of inlet effects: Criteria is calculated by the Department.
Additional comments
Approximately 37,600 cy were dredged from Doctors Pass and bypassed south with
nearshore disposal of Naples Beach in 2018. Utilizing volumes from the Department’s
FY19/20 Coastal Engineering memo, the volume of inlet sand bypassing between 2005 and
2020 has been approximately 7,180 cy/yr. Supplemental nourishment is achieved by Collier
County via beach nourishment sand placement events to mitigate for the approximate 2,820
cy/yr bypassing deficit.
13. Successive unfunded requests
Is the current proposed project phase(s) a successive, unfunded request? If so, how many
years of successive request(s) is the current application? No
Does the successive request add the construction phase? N/A
14. Environmental habitat enhancement: Criteria is calculated by the Department.
Is the project within a designated critical habitat area for threatened or endangered species
that is subject to extensive shoreline armoring? No
Is the project within a non-designated area where extensive shoreline armoring threatens the
habitat of threatened or endangered species? No
If yes to either of the above, does the project exceed best management practices to
incorporate turtle- friendly designs and management strategies to protect resources or
benefit critical habitat preservation?
Provide an explanation and supporting documentation for the strategies which exceed best
management practices
15. Readiness to construct - It is the intention of the County to perform a truck haul project for
the Naples and Vanderbilt segments in FY 20/21
Does the project have an active state permit? Yes
Does the project have an active federal permit? Yes
Collier County Beach Nourishment 15-Yr Permits
FDEP Permit No. 0331817-001-JC. Issued Oct. 2, 2015, expires Oct. 2, 2030.
Doctors Pass Erosion Control Structures
FDEP Permit No. 0338231-001-JC. Issued May 27, 2016, expires May 27, 2026.
Collier County Beach Nourishment 15-Yr Permits
USACE Permit No. SAJ-2003-12405
Authorization Date: April 6, 2016, expires April 6, 2031
7.A.4
Packet Pg. 90 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
Have all necessary easements been acquired for the upcoming or proposed construction
phase? Yes
Has the necessary local funding been secured for the proposed project? If so,
provide a copy of the draft Resolution. Yes
The signed Resolution is due by November 20, 2020.
Is an Erosion Control Line established along the project length? Yes
Provide additional information and comments below or attach separate documents.
7.A.4
Packet Pg. 91 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
ATTACHMENT 1.
LGFR MAPS
7.A.4
Packet Pg. 92 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
Beach Management Funding Assistance Program
FY 2021/22 Local Government Funding Request
Collier County Beach Projects
ATTACHMENT 2.
RESOLUTION
7.A.4
Packet Pg. 93 Attachment: VIII 1.Collier Beaches - FY21_22 LGFR Beach Application (13764 : Resolution Supporting Applications to FDEP for Beach
10/26/2020
EXECUTIVE SUMMARY
To provide an update to the Coastal Advisory Committee and Tourist Development Council that
the County will require a work order with Taylor Engineering, Inc., to provide professional
surveying services for Naples Beach Renourishment from just south of Doctors Pass to Florida
Department of Environmental Protection (FDEP) reference monument R-60 under Contract No.
18-7432-CZ for time and material not to exceed $70,844 and make a finding that this item promotes
tourism.
OBJECTIVE: To move forward with professional Survey Services for the FY 2021 Naples Beach
Renourishment from just south of Doctors Pass to FDEP reference monument R-60.
CONSIDERATIONS: Taylor Engineering, Inc., will assist the County in providing pre-construction,
construction, and post-construction surveying services on Naples Beach from just south of Doctors Pass
to FDEP reference monument R-60 as required by the County’s FDEP for this truck haul beach
renourishment.
FISCAL IMPACT: Funds for this work order, in the amount of $70,844, are available within Tourist
Development Tax, Fund (195) Beach Renourishment.
Partial reimbursement of this work may be provided by the Florida Department of Environmental
Protection (FDEP).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
ADVISORY COMMITTEE RECOMMENDATIONS:The Coastal Advisory Committee (CAC)
recommended approval of the 2020-2021 Truck Haul Project which included construction surveys at its
June 11, 2020 meeting. The Tourist Development Council (TDC) recommended approval of the 2020-
2021 Truck Haul Project which include construction surveys at their May 22, 2020 meeting. An update
was provided to the CAC on 10/8/2020 and the Work Order approval was voted unanimously 8-0.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To update the CAC and TDC regarding a work order with Taylor Engineering,
Inc., to provide professional surveying services for Naples Beach Renourishment from just south of
Doctors Pass to FDEP reference monument R-60 under Contract No.18-7432-CZ for time and material
not to exceed $70,844 and make a finding that this item promotes tourism.
Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and
Program Management Division
ATTACHMENT(S)
1. VIII 4. 2020-09-28 Survey Proposal Package (PDF)
7.B
Packet Pg. 94
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 13765
Item Summary: To provide an update to the Coastal Advisory Committee and Tourist
Development Council that the County will require a work order with Taylor Engineering, Inc., to provide
professional surveying services for Naples Beach Renourishment from just south of Doctors Pass to
Florida Department of Environmental Protection (FDEP) reference monument R-60 under Contract No.
18-7432-CZ for time and material not to exceed $70,844 and make a finding that this item promotes
tourism.
Meeting Date: 10/26/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
10/09/2020 9:13 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
10/09/2020 9:13 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/13/2020 12:43 PM
Tourism Jack Wert Director Completed 10/13/2020 12:46 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/19/2020 9:31 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/19/2020 1:18 PM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.B
Packet Pg. 95
1800 2 n d Street, Suite 714 | Sarasota, FL 34236 | (941) 702-5871
WWW.TAYLORENGIN EERIN G.COM
September 28, 2020 (Revised)
Mr. Andrew Miller, P.E.
Principal Project Manager
Collier County Coastal Zone Management
2685 South Horseshoe Drive, Unit 103
Naples, Florida 34104
RE: Naples Beach Renourishment Truck Haul Project
Collier County, Florida
Mr. Miller:
Per your request, Taylor Engineering is pleased to submit the enclosed scope of work and fee
proposal (Exhibit A) for surveying services during construction of the Naples Beach Renourishment
Project.
Taylor Engineering will perform these services on a time and materials basis, for a total cost not-
to-exceed fee of $70,844.00.
Please contact me at (941) 702-5871 or jphillips@taylorengineering.com with any questions.
Sincerely,
Jenna N. Phillips, M.S.
Regional Office Lead
Attachments (1)
7.B.1
Packet Pg. 96 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
1800 2 n d Street, Suite 714 | Sarasota, FL 34236 | (941) 702-5871
WWW.TAYLORENGIN EERIN G.COM
Exhibit A - Scope of Services
Naples Beach Truck Haul Survey Services
Collier County, Florida
Introduction: Collier County (COUNTY) has contracted with Taylor Engineering, Inc.
(TAYLOR) to perform engineering services related to renourishment of the Naples Beach,
located south of Doctor’s Pass. The project will entail placement of approximately 35,000 CY of
beach quality fill from an upland sand source along the beach, located from the south jetty to
approximately R-60. The beach quality sand will be sourced and hauled from Stewart Mines in
Immokalee, FL to the project site. TAYLOR and subcontractor Hyatt Survey, Inc.
(SUBCONSULTANT) will provide all labor and materials to complete professional surveying
and mapping services during construction of this project as detailed below.
Assumptions:
Removal of grade stakes will be the responsibility of the contractor.
All data will be supplied in plan view only as well as an ASCII / FDEP data file
formats.
All data will be referenced to the North American Vertical Datum of 1988 (NAVD)
and Florida State Plane Coordinate System, Florida West Zone (0902), NAD ‘83/11
datum.
Scope of Work:
Task 1 – Beach Surveys
TAYLOR, via subcontract to Hyatt Survey Inc. will perform beach profile surveys of
the project limits as established in the construction plans. Survey work will include one (1) pre-
placement and one (1) post-placement survey to document construction progress. The beach
profiles (cross sections) will be surveyed at one-hundred (100) foot intervals within the survey
limits (for a total of approximately thirty-four (34) sections). Elevations will be collected a
minimum of every twenty (20) feet and at all grade breaks along each profile extending to 150
feet beyond the design toe of slope. The beach fill template will be laid out (one time) on 100-
foot intervals. Pre- and post-placement surveys to be performed for no more than three (3)
weeks (21 days) from the start of construction.
One (1) post construction topographic/bathymetric survey of the project limits will be
performed to include a total of six (6) beach profiles surveyed from FDEP Monument “R-58A”
to “R-60”. Profiles will be surveyed along the azimuths as directed by the FDEP. Profile data
will be collected at no more than 10 foot intervals along the length of each cross section. Each
cross section will commence upland of the constructed fill and extend offshore to a point located
3000 feet seaward of the monument or to a depth of 30 feet, whichever is reached first.
TAYLOR will review all survey data for completeness.
7.B.1
Packet Pg. 97 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
1800 2 n d Street, Suite 714 | Sarasota, FL 34236 | (941) 702-5871
WWW.TAYLORENGIN EERIN G.COM
Task 2 – Volume Calculation & Survey Reviews
During the construction phase, TAYLOR will perform volume calculations for each day that the
contractor places fill to evaluate construction progress. TAYLOR will compare the volume
calculations to the truck weight ticket tonnage to verify that the fill placement meets the
permitted design template and confirm contractor payment.
Deliverables
TAYLOR shall provide the following:
Volume calculations for each day that the contractor places fill.
A plan view drawings for all surveys in AutoCAD and PDF format.
Six (6) signed and sealed copies of each survey drawing from a licensed Professional
Surveyor and Mapper.
Schedule
TAYLOR will begin immediately upon Notice to Proceed and will provide daily survey
services so as to follow the construction schedule. Performance of Task 1 services assumed to be
completed within three (3) weeks or twenty-one (21) days. Additional mobilizations will be
invoiced at regular hourly rates attached hereto. All work associated with final survey reviews
under Task 2 to be completed within 60 days.
Fee Estimate
TAYLOR will perform the scope of services as outlined below. TAYLOR will invoice
the COUNTY on a monthly basis. All work will be performed based on Time and Materials Not
To Exceed a total fee of $70,844.00. The work shall be performed in two separate tasks as
follows:
Task 1 Fee: $63,072.00
Task 2 Fee: $7,772.00
Total Fee: $70,844.00
7.B.1
Packet Pg. 98 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
1800 2 n d Street, Suite 714 | Sarasota, FL 34236 | (941) 702-5871
WWW.TAYLORENGIN EERIN G.COM
COST SUMMARY BY TASK
P2020-079: COLLIER CO NAPLES BEACH TRUCK HAUL SURVEY SERVICES
TASK 1: Beach Surveys
Labor Hours Rate Cost Task Totals
Senior Project Manager 4.0 $ 203.00 $ 812.00
Project Manager 8.0 $ 160.00 $ 1,280.00
Total Man-Hours 12.0
Labor Cost $ 2,092.00
Non-Labor Units Cost
Hyatt Survey 1.0 $ 60,980.00 $ 60,980.00
Total Non-Labor Cost $ 60,980.00
Total Task 1 $ 63,072.00
TASK 2: Volume Calculations and Survey Reviews
Labor Hours Rate Cost Task Totals
Senior Project Manager 4.0 $ 203.00 $ 812.00
Project Manager 16.0 $ 160.00 $ 2,560.00
Engineer 8.0 $ 130.00 $ 1,040.00
Senior Designer 24.0 $ 140.00 $ 3,360.00
Total Man-Hours 52.0
Labor Cost $ 7,772.00
Total Task 2 $ 7,772.00
Total $ 70,844.00
7.B.1
Packet Pg. 99 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
2012 Lena Road, Bradenton, Florida 34208 Phone: 941-748-4693 Fax: 941-744-1643
July 27, 2020
Bryan D. Flynn, PE
ESA | Environmental Science Associates
4200 West Cypress Street, Suite 450
Tampa, FL 33607
Re: Proposal for Professional Surveying & Mapping Services
Naples Beach Truck Haul Renourishment Project
Collier County, Florida
Dear Mr. Flynn:
Hyatt Survey Services, Inc. is pleased to submit this proposal for the following professional surveying
services required on the above-referenced project:
SCOPE OF SERVICES
I. Pre & Post Placement Surveys:
a. Hyatt Survey will perform one (1) Pre-placement and one (1) Post-placement survey of the
beach renourishment project limits as established in the construction plans and
specifications for the above-referenced project. (Approximately 3,400 lf.)
b. Hyatt Survey will survey beach profiles (cross sections), referenced to the North American
Vertical Datum of 1988 (NAVD), at one-hundred (100) foot intervals within the survey limits
(Approximately thirty-four (34) sections).
c. Elevations will be collected a minimum of every twenty (20’) feet and all grade breaks
along each profile extending to 150’ beyond the design toe of slope.
d. No volume calculations will be performed as part of this scope of services.
e. Hyatt Survey Services, Inc. will layout the beach fill template (one time) on 100-foot
intervals.
f. Removal of grade stakes will be the responsibility of the contractor.
g. Hyatt Survey anticipates no more than three (3) weeks, twenty-one (21) days for the
pre/post placement surveys to be completed. Additional mobilizations will be invoiced at
our regular hourly rates attached hereto.
h. Hyatt Survey will provide each survey drawing in AutoCAD & PDF format prepared to the
client’s CAD/layer specifications as well as six (6) signed and sealed copies of each survey
drawing.
7.B.1
Packet Pg. 100 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
2012 Lena Road, Bradenton, Florida 34208 Phone: 941-748-4693 Fax: 941-744-1643
Bryan D. Flynn, PE
ESA | Environmental Science Associates
July 27, 2020
Page 2
II. FDEP Beach Monitoring Surveys:
a. Hyatt Survey will perform one (1) post construction topographic/bathymetric survey of the
Naples Beach Renourishment Project in Collier County, Florida. A total of six (6) beach
profiles will be surveyed from FDEP Monument “R-58A” to “R-60.”
b. Profiles will be surveyed along the azimuths as directed by the FDEP. Profile data will be
collected at no more than 10’ intervals along the length of each cross section. Each cross
section will commence upland of the constructed fill and extend off shore to a point 3000’
seaward of the monument or a depth of 30’, whichever is reached first.
c. Hyatt Survey will utilize an Odom “CVM” digital survey fathometer with a 200 kHz
transducer for the measurement of all sounding data. An Odom “Digibar” Sound Velocity
Profiler will be utilized for the measurement of all sound velocity corrections.
d. Hyatt Survey will utilize Trimble RTK GPS for horizontal positioning of the survey vessel
combined with “Hypack” hydrographic survey software for data collection.
e. Conventional survey methods (RTK GPS or Robotic Total Station) will be utilized to collect
upland topographic data.
f. All data will be referenced to the Florida State Plane Coordinate System, Florida West
Zone (0902), NAD ‘83/11 datum.
g. All data will be referenced to the North American Vertical Datum of 1988 (NAVD’88).
h. All data will be supplied in plan view only as well as an ASCII / FDEP data file formats.
i. No fill volumes will be calculated as part of this scope of services.
j. Hyatt Survey will provide the survey in AutoCAD and PDF formats prepared to the client’s
CAD/layer specifications as well as six (6) signed and sealed copies of each survey
drawing.
Hyatt Survey proposes to provide the services for the lump sum fees as follows:
1. Beach Nourishment Area Pre/Post Placement Surveys: $ 55,990.00
2. FDEP Beach Monitoring Surveys: Post-construction $ 4,990.00
7.B.1
Packet Pg. 101 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
2012 Lena Road, Bradenton, Florida 34208 Phone: 941-748-4693 Fax: 941-744-1643
Bryan D. Flynn, PE
ESA | Environmental Science Associates
July 27, 2020
Page 3
All work will be performed in accordance with the “standards of practice” outlined in Chapter 5J17 of the
Florida Administrative Code, pursuant to Section 472.027, Florida Statutes and in accordance with the
procedures as set forth by the project engineer as well as the USACE Hydrographic Survey Manual.
I have attached our standard “General Contract, Provisions and Conditions” as part of this agreement. To
accept this proposal, please sign where indicated below and return a copy of this document as your
acceptance of this agreement and our authorization to proceed.
If you have any questions or comments, please do not hesitate to contact me at 941-748-4693. I look
forward to working with you on this project.
Sincerely,
HYATT SURVEY SERVICES, INC.
Pamela A. Hyatt, P.S.M.
President
Accepted by: ESA | Environmental Science Associates
Sign here: Date:
Print name here:
Duly Authorized Representative
7.B.1
Packet Pg. 102 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
2012 Lena Road, Bradenton, Florida 34208 Phone: 941-748-4693 Fax: 941-744-1643
HYATT SURVEY SERVICES, INC.
RATE SCHEDULE
BILLING UNIT HOURLY RATE
Field Crews:
Field Survey Crew: (2 Person) $ 140.00
Note: All Field Crew rates include either robotic total station or RTK GPS equipment.
Hydrographic Survey Crew:
Single Beam Surveys: $ 250.00
Note: Hydrographic Survey Crew rate includes all personnel and equipment for an 8-hour day.
Office:
Project Surveyor $ 110.00
Professional Surveyor & Mapper $ 135.00
*All reimbursable costs, if any, will be invoiced at cost plus 10% unless negotiated otherwise.
7.B.1
Packet Pg. 103 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
Page 1 S-356 Survey_Estimate 2-12-19.xlsx
$175.00 $155.00 $135.00 $110.00 $0.00 $0.00 $140.00 $250.00
ACTIVITY DESCRIPTION FootnoteTASK
COSTS
Task 1 – Pre/Post Placement Surveys (as needed)
Basis of Hours: 10 hour days 0 $0 $0 $0 $0
Project Duration: 21 days 0 $0 $0 $0 $0
21 days at 10 hr. / day 25 162 210 607 $50,595 1 $0 $0 $2,772 $2,623 $5,395 $5,395 $0 $55,990
Subtotal - Task 1: Pre/Post Placement Surveys 0 0 25 162 0 0 210 0 0 0 0 0 0 607 $50,595 1 0 0 2,772 2,623 $5,395 $5,395 $0 $55,990
Task 2.0 - Post Placement FDEP Monitoring Surveys
Basis of Hours: 10 hour days 0.74 9 10 10 50 $4,990 $0 $0 $4,990
Project Duration: 2 days 0 $0 $0 $0 $0
2 days at 10 hr. / day 0 $0 $0 $0 $0
Subtotal - Task 2.0 : (Total Rounded)0 0 0.74 9 0 0 10 10 0 0 0 0 0 50 $4,990 $0 $0 $4,990
TOTALS 0 0 26 171 0 0 220 10 0 0 0 0 0 657 $55,585 1 0 0 2,772 2,623 $5,395 $5,395 $0 $60,980
Hyatt Survey Services, Inc.TRAVEL COSTS
Total Travel CostUnit CostNo. of TripsTotal Task Man-HoursTwo Person Crew Work Breakdown
Number of Man-hours
Mileage from HQ (XXX mi. round trip @ $0.445/mi.)LodgingPer DiemMileage from Hotel (XXX mi roundtrip @ $0.445/mi.)Total Other Direct CostQuantityUnit PriceOTHER DIRECT
COSTSLABOR
Details and Footnotes: [Enter supporting information and cost details]
Naples Truck Haul Beach Renourishment
Overall Project Breakdown
Chief Surveyor Lead Surveyor (30% PSM)Professional SurveyorTwo Person Hydro Crew Project SurveyorSurveying Technician Surveying AssistantLabor Cost Per TaskQuantity of Deliverables(# of Hard and Electronic Copies)Page 1 of 1
7.B.1
Packet Pg. 104 Attachment: VIII 4. 2020-09-28 Survey Proposal Package (13765 : Surveying Services Update on Naples Beach Renourishment)
10/26/2020
EXECUTIVE SUMMARY
Recommendation to approve a proposal from Humiston & Moore Engineers for State required
Annual Monitoring of Collier County Beaches and Inlets for 2021 under Contract No. 18-7432-CZ,
and make a recommendation to authorize the expenditure of tourist development tax funds for a
not to exceed amount of $167,223 and make a finding that this expenditure promotes tourism.
OBJECTIVE: To move forward with the annual required beach and inlet monitoring surveys and reports
for Collier County Beaches and Inlets for 2021.
CONSIDERATIONS: The Coastal Zone Management (CZM) Section is tasked with the maintenance
and monitoring of over thirty (30) miles of coastline, beaches, estuaries, channels, and bays. CZM has
specific goals, objectives, and criteria to meet as identified within the Collier County Growth
Management Plan, Land Development Code, and the Codes of Laws and Ordinances regarding the
county’s coastal aquatic resources. In order to meet these goals and objectives, CZM has been charged
with a variety of programs including the implementation of beach re-nourishment and dredging projects,
the artificial reef program, derelict vessel program, waterways marker program, as well as any related
operations that are required to maintain the health, aesthetics, and safety of the county’s coastal
waterways and communities.
Yearly physical monitoring of the beaches and inlets is required by FDEP permit. Results of this report
are used to evaluate, recommend, and prioritize annual beach segment renourishment.
SUMMARY TASK FEE BREAKDOWN
Task 1 Collier Beach $59,810.00
Task 2 Wiggins Pass $44,450.00
Task 3 Doctors Pass $20,762.00
Task 4 South Marco Island $19,710.00
Task 5 Doctors Pass Erosion Control Structures $18,830.00
Task 6 Aerial Image Book $3,661.00
Total Project Fees: $167,223.00
FISCAL IMPACT: Funding has been budgeted and approved for this activity in FY 2020. Funding in
the amount of $167,223.00 is available within Tourist Development Tax Beach Renourishment Fund
(195), Project 90536.
FDEP cost-share funding may be requested at a future date to reimburse Collier County for a portion of
the completed work.
7.C
Packet Pg. 105
10/26/2020
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved (8-0) at the Coastal
Advisory Committee meeting on October 8, 2020. This item will be presented to The Tourist
Development Council meeting on October 26, 2020 for approval and Board of County Commissioners
meeting on November 10, 2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve a proposal from Humiston & Moore Engineers for State required
Annual Monitoring of Collier County Beaches and Inlets for 2021 under Contract No. 18-7432-CZ, make
a recommendation to authorize the expenditure of tourist development tax funds for a not to exceed
amount of $167,223.00 and make a finding that this expenditure promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. VIII.2 CZM Humiston Annual Beach Monitoring Proposal (PDF)
7.C
Packet Pg. 106
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 13772
Item Summary: Recommendation to approve a proposal from Humiston & Moore Engineers for
State required Annual Monitoring of Collier County Beaches and Inlets for 2021 under Contract No. 18 -
7432-CZ, and make a recommendation to authorize the expenditure of tourist development tax funds for a
not to exceed amount of $167,223 and make a finding that this expenditure promotes tourism.
Meeting Date: 10/26/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
10/09/2020 9:18 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
10/09/2020 9:18 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/13/2020 12:54 PM
Tourism Jack Wert Director Completed 10/13/2020 3:13 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/19/2020 9:33 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/19/2020 10:03 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.C
Packet Pg. 107
Page 1 of 4
September 21, 2020
Andrew Miller, Principal Project Manager
Coastal Zone Management (CZM)
Collier County Government
2685 South Horseshoe Drive Unit 103
Naples, FL 34104
Re: Proposal for Collier County Beaches and Inlets Annual Monitoring for 2021
Collier County Contract 18-7432-CZ; HM File No 29-018.2021Beach-Monitor
Dear Andy:
Enclosed is a proposal for the Collier County Beaches and Inlets monitoring surveys and monitoring
reports for 2021. The completion date for all work is estimated to be 420 days from the date of the
Notice to Proceed. Rectified aerial images acquired for 2021, provided by the Collier County Property
Appraiser’s Office, are to be submitted to the Department of Environmental Protection (DEP) as part of
the work described below for all projects.
Note, the dates shown reflect an anticipated date for the survey and report. These anticipated dates
are dependent upon the authorization date, project construction timing, release of the rectified aerial
images, and other unforeseen conditions such as weather. Should the final monitoring report be
prepared for submittal by the due date for the initial report, then the final report will be submitted to
satisfy both the initial and final report requirement in Tasks 1 thru 5.
Task 1 Collier Beach- SOW and Budget – Survey anticipated January 2021
Conduct the annual monitoring survey for Collier Beach Nourishment Project consistent with the
monitoring plan approved by the DEP. This scope of work consists of DEP monuments R-17 to R-84
and R-58A. (Note: R-17 to R-21 will be surveyed as park of Task 2.)
Survey is scheduled to be completed by January 21, 2021 pending unforeseen conditions such
as poor weather conditions.
An initial monitor summary of the analysis will be submitted to CZM 30 days after the completion
of the survey, or by February 21, 2021.
A Final Monitoring Report will be submitted to DEP & CZM 90 days after the completion of the
survey or by April 21, 2021.
The initial monitoring summary includes beach profiles, shoreline and volume change from the previous
monitoring survey, as well as from the most recent nourishment project (Vanderbilt 2016, Park Shore
2019, and Naples 2014), beach width and comparison to the Design Standard, the historical beach
width charts, and applicable recommendations. Survey data will be submitted to CZM weekly while the
survey is conducted. The Final Monitoring Report will include the same information contained in the
initial monitoring summary as well as other information in compliance with the DEP monitoring
requirements.
5679 STRAND COURT
NAPLES, FLORIDA 34110 FAX:239 594 2025 PHONE: 239 594 2021
7.C.1
Packet Pg. 108 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Page 2 of 4
Task 1a. Sub Total Data Collection Budget (SDI) ........................... $ 33,280 LS
Task 1b Initial and Final Monitoring Report (H&M) .......................... $ 26,530 TM
Total Task 1 Subtotal (SDI + H&M) ............................................... $ 59,810
Deliverable: Two hard copies and one electronic copy of the Initial Monitoring Report in February 2021
and Final Monitoring Report in April 2021.
Task 2 Wiggins Pass - SOW and Budget – Survey anticipated January 2021
Conduct the annual monitoring survey for the Wiggins Pass Navigation Channel Expansion and
Maintenance Dredging Project consistent with the monitoring plan approved by DEP. This scope of
work consists of FDEP monuments R-10 to R-22 including half monuments, the MHWL from R-17 NE
for a minimum of 1500 feet. Stations -2+00 to 15+00 (from R-15 to R-18.5) and the navigation channel
with grid lines 100 feet apart (C-3 thru C-34, CN-35 thru CN37).
Survey is scheduled to be completed by February 7, 2021 pending unforeseen conditions such
as poor weather conditions.
An initial monitor summary of the analysis will be submitted to CZM 30 days after the completion
of the survey or by March 7, 2021.
A Final Monitoring Report will be submitted to CZM and DEP 90 days after the completion of the
survey or by May 7, 2021.
The initial monitoring summary includes inlet and beach profiles, shoreline and volume change from the
previous monitoring survey and previous dredging project, beach width and comparison to the Design
Standard if applicable, and applicable recommendations. The Final Monitoring Report will include the
same information contained in the initial monitoring summary as well as other information in compliance
with the DEP monitoring requirements.
Task 2a. Sub Total Data Collection Budget (SDI) ........................... $ 31,750 LS
Task 2b Initial and Final Monitoring Report (H&M) .......................... $ 12,700 TM
Total Task 2 Subtotal (SDI + H&M) ............................................... $ 44,450
Deliverable: Two hard copies and one electronic copy of the Initial Monitoring Report in February 2021
and Final Monitoring Report in May 2021.
Task 3 Doctors Pass - SOW and Budget – Survey anticipated February 2021
Conduct the annual monitoring survey for Doctors Pass Maintenance Dredging Project consistent with
the monitoring plan approved by the DEP. This scope of work consists of 77 Dredge Template Profiles.
Survey is scheduled to be completed by February 15, 2021 pending unforeseen conditions such
as poor weather conditions.
An initial monitor summary of the analysis will be submitted to CZM 30 days after the completion
of the survey or by March 15, 2021.
A Final Monitoring Report will be submitted to CZM and DEP 90 days after the completion of the
survey or by May 15, 2021.
The initial monitoring summary includes inlet profiles, volume change from the previous monitoring
survey and previous dredging project, and applicable recommendations. The Final Monitoring Report
will include the same information contained in the initial monitoring summary as well as other information
in compliance with the DEP monitoring requirements.
7.C.1
Packet Pg. 109 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Page 3 of 4
Task 3a. Sub Total Data Collection Budget (SDI) ........................... $ 11,439 LS
Task 3b Initial and Final Monitoring Report (H&M) .......................... $ 9,323 TM
Total Task 3 Subtotal (SDI + H&M) ............................................... $ 20,762
Deliverable: Two hard copies and one electronic copy of the Initial Monitoring Report in March 2021
and Final Monitoring Report in May 2021.
Task 4 South Marco Beach- SOW and Budget – Survey anticipated February 2021
Conduct the annual monitoring survey for South Marco Beach Nourishment Project consistent with the
monitoring plan approved by the DEP. This scope of work consists of DEP monuments R-139 to R-148,
G-1 thru G-5, and K-1 thru K-2. This survey scope does not include the Caxambas Pass borrow area
surveyed pre and post-construction for the 2020 project.
Survey is scheduled to be completed by February 28, 2021 pending unforeseen conditions such
as poor weather conditions.
An initial monitor summary of the analysis will be submitted to CZM 30 days after the completion
of the survey or by March 31, 2021.
A Final Monitoring Report will be submitted to CZM and DEP 90 days after the completion of the
survey or by May 31, 2021.
Task 4a. Sub Total Data Collection Budget (SDI) ........................... $ 12,080 LS
Task 4b Initial and Final Monitoring Report (H&M) .......................... $ 7,630 TM
Total Task 4 Subtotal (SDI + H&M) ............................................... $ 19,710
The initial monitoring summary includes beach profiles, shoreline and volume change from the previous
monitoring survey as well as from the most recent nourishment project, beach width comparisons, and
applicable recommendations. The Final Monitoring Report will include the same information contained
in the initial monitoring summary as well as other information in compliance with the DEP monitoring
requirements.
Deliverable: Two hard copies and one electronic copy of the Initial Monitoring Report in March 2021
and Final Monitoring Report in May 2021.
Task 5 Doctors Pass Erosion Control Struct. SOW and Budget – Survey anticipated Oct. 2021
Provide the annual monitoring report for the Doctors Pass Erosion Control Structures Project consistent
with the monitoring plan approved by the DEP. This scope of work is based on the survey of DEP
monuments R58A-400 south to R-64 (17 profiles)*.
Survey is scheduled to be completed by October 15, 2021 pending unforeseen conditions such
as poor weather conditions.
An initial monitor summary of the analysis will be submitted to CZM 30 days after the completion
of the survey or by November 15, 2021.
A Final Monitoring Report will be submitted to CZM and DEP 90 days after the completion of the
survey or by January 15, 2022.
7.C.1
Packet Pg. 110 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Page 4 of 4
Task 5a. Sub Total Data Collection Budget (SDI) ........................... $ 9,900 LS
Task 5b Initial and Final Monitoring Report (H&M) .......................... $ 8,930TM
Total Task 5 Subtotal (SDI + H&M) ............................................... $ 18,830
The initial monitoring summary includes beach profiles, shoreline and volume change from the previous
monitoring survey as well as from construction surveys, beach width and comparison to the Design
Standard, and applicable recommendations. The Final Monitoring Report will include the same
information contained in the initial monitoring summary as well as other information in compliance with
the DEP monitoring requirements.
Deliverable: Two hard copies and one electronic copy of the Initial Monitoring Report in November
2021 and Final Monitoring Report in January 2022.
*Includes beach profiles R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, R58A+425,
R58, R58+150, R58+300, R58+600, and R59 to R64.
Task 6 2021 Aerial Image Book - SOW and Budget – Anticipated May 2021
Prepare an aerial image book for the Collier County Beaches ranging from DEP reference monument
R-1 south to R-89 and from Hideaway Beach reference monument H-16 including the entrance to Collier
Bay south to DEP reference monument R-148 including Caxambas Pass. The monument locations will
be overlaid along with the names of existing structures as noted in the 2019 book. The rectified images
will be the latest available from the County Appraiser’s Office. The ECL, latest MHWL, and vegetation
line will be shown along with the distance from each to the 2003 Baseline.
Task 6. Aerial Image Book (H&M) ................................................... $ 3,661 TM
Task 6 Subtotal (HM only– No SDI)………………………………….$ 3,661
Deliverable: Two hardcopies of the final Aerial Image Book along with an electronic copy upon image
availability at the Property Appraiser’s Office.
Grand Total (SDI + H&M) $ 167,223 Tasks 1 thru 6
Tasks will be billed on a time and materials basis, unless otherwise noted. The budgets for these tasks
may therefore be considered as not-to-exceed amounts with the understanding that in the event
regulatory requirements or requests from County staff result in Additional Services exceeding the
estimated budget amounts, a budget amendment will be requested.
Please call if you have any questions.
Sincerely yours,
HUMISTON & MOORE ENGINEERS
Brett D. Moore, P.E.
President
7.C.1
Packet Pg. 111 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Collier County Beaches and Inlets Annual Monitoring
Contract 18-7432-CZ
Estimated Summary
SUMMARY BREAKDOWN BY TASK
Task 1 Collier Beach 59,810.00
Task 2 Wiggins Pass 44,450.00
Task 3 Doctors Pass 20,762.00
Task 4 South Marco 19,710.00
Task 5 Doctors Pass Structures 18,830.00
Task 6 2021 Aerial Image Book 3,661.00
167,223.00
SUMMARY BREAKDOWN BY SUB-TASK
Total Breakdown
Task 1a Collier Beach Data collection 33,280.00 LS
Task 1b Final Report 26,530.00 TM
59,810.00
Task 2a Wiggins Pass Data Collection 31,750.00 LS
Task 2b Final Report 12,700.00 TM
44,450.00
Task 3a Doctors Pass Data Collection 11,439.00 LS
Task 3b Final Report 9,323.00 TM
20,762.00
Task 4a South Marco Data Collection 12,080.00 LS
Task 4b Final Report 7,630.00 TM
19,710.00
Task 5a Doctors Pass Structures Data Collection 9,900.00 LS
Task 5b Final Report 8,930.00 TM
18,830.00
Task 6 2020 Aerial Image Book 3,661.00 TM
3,661.00
SUMMARY 167,223.00 167,223.00
Sea Diversified Survey 98,449.00 (LS)
PRN2 Principle Engineer 231 37 8,547.00
SDS Engineer 130 320 41,600.00
SIN Senior Designer 140 60 8,400.00
SRT Senior Technician 103 59 6,077.00
TEC Technician 83 50 4,150.00
Humiston & Moore Engineers 68,774.00 (TM)
167,223.00 TOTAL
7.C.1
Packet Pg. 112 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Surveying • Engineering • Applications
1900 S. Harbor City Blvd., #110
Melbourne, Florida 32901
Phone: 321-984-7268
Facsimile: 321-984-7270
160 Congress Park Drive, #114
Delray Beach, Florida 33445
Phone: 561-243-4920
Facsimile: 561-243-4957
SSeeaa DDiivveerrssiiffiieedd,, IInncc..
September 15, 2020
(previous August 28, 2020)
Mr. Steve Foge, P.E. Sent via electronic mail 09/15/2020
Humiston & Moore Engineers (SF@HumistonandMoore.com)
5679 Strand Court, Suite 110
Naples, Florida 34110
Re: Proposal / Agreement for Professional Services - Revised
Collier County 2021 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, South Marco & Doctors Pass Structures
Collier County, Florida
Sea Diversified P.N. 20-2898
Dear Mr. Foge:
In accordance with your request, Sea Diversified, Inc. (SDI) is pleased to submit the following revised proposal
for professional services. The scope of work shall include onshore/offshore beach profile surveys of Collier
Beach and Doctors Pass structures, and South Marco Island project areas. In accordance with your summary of
scope provided on Augst 25, 2020, the 2021 monitoring survey effort shall encompass the following:
Task One: Collier Beach & Offshore Profiles (Collier Beach, Wiggins Pass & Doctors Pass)
Beach profiles at R-23 to R-42, R-43 to T-54 (Park Shore), U-55 to R-84, and R-58A, totaling
63 profiles
Task Two: Wiggins Pass Bathymetry and Beach Profiles
▪ MHWL from R-17 to the NE 1,500 feet on the south side of the inlet
▪ Entrance channel, Stations -2+00 to 15+00 (R-15 to R-18.5), totaling 18 transects
▪ Internal channels C-3 to C-34, CN-35, CN-36 and CN-37, totaling 35 transects
▪ Beach profiles at R-10 to R-22, including intermediate profiles (R-10.5, R-11.5, R-12.5, R-
13.5, R-14.5, R-15.5, R-17.5, R-18.5, R-19.5, R-20.5, R-21.5), totaling 24 transects
Task Three: Doctors Pass Bathymetry
Dredge template profiles, totaling 77 transects
Task Four: South Marco Island Beach & Offshore Profiles
Beach profiles at U-139 to R-148, G-1 to G-5, and K-1 to K-2, totaling 17 profiles
Task Five: Doctors Pass Structures Beach & Offshore Profiles
Beach profiles at R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, R58A+425,
R-58, R58+150, R58+300, R58+600, and R-59 to R-64, totaling 17 profiles
General:
SDI shall provide supervision, field / office support staff and equipment to perform the scope of work described,
herewith. All work shall be conducted to the highest level of industry standards and under the responsible charge
of a Professional Surveyor and Mapper registered in the State of Florida. All work shall meet or exceed the
Standards of Practice (Standards) set forth by the Florida Board of Professional Surveyors and Mappers in
Chapter 5J-17, Florida Administrative Code, pursuant to Section 472.027, Florida Statutes, and in compliance
with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems
7.C.1
Packet Pg. 113 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Proposal for Professional Services - Revised
Collier County 2021 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, South Marco & Doctors Pass Structures
Collier County, Florida
September 15, 2020 (previous August 28, 2020)
Page 2 of 3
Surveying • Engineering • Applications
Monitoring Standards for Beach Erosion Control Projects, Sections 01000 and 01100 (Updated October 2014).
If time permits, deviations from the scope of work shall be addressed via formal approved addendum to the
executed Agreement for Professional Services.
Horizontal and Vertical Data:
Horizontal Datum: Feet, relative to the Florida State Plane Coordinate System, East Zone, North American
Datum of 1983 (NAD83)
Vertical Datum: Feet, relative to the North American Vertical Datum of 1988 (NAVD88)
Horizontal / Vertical Control Verification
SDI will verify the horizontal and vertical position of all found and used monuments for the survey. Horizontal
and vertical positions will be verified via Real-Time Kinematic GPS procedures. In the event vertical
obstructions prohibit the use of GPS, conventional methodologies will be employed.
Temporary control points (TBM’s) will be set in the event a monument cannot be readily found. As practical,
the TBM will be set at the reference monument location. If the specified location is not practical, the TBM will
be set at a more suitable location either landward or seaward along the specified profile azimuth. H&M shall be
notified of any missing monuments and shall be provided with the horizontal and vertical position of all TBM’s.
Onshore Profile Data Collection - Topographic
Onshore profile data collection shall extend from the FDEP profile control monument seaward to approximate
wading depth or as required to overlap the offshore profile data a minimum distance of fifty (50) feet. Profile
data collection shall extend landward to the seawalls or fifty (50) feet landward of the five-foot (+5.0') NAVD88
contour line and shall include location of the seaward vegetation line.
In the event there is a physical barrier on line between the beach and the monument, every reasonable attempt
shall be made to extend the survey beyond the barrier to the reference monument position. It is understood that
certain physical barriers may be considered impassible such as large buildings, private residences with difficult
access, waterbodies, mangroves or other heavy vegetation requiring line clearing. At the discretion of the
surveyor, data collection will be terminated at the first physical barrier if deemed impassible using practical
means of extending the survey landward. Profiles terminated due to impassible barriers will be noted in the field
books.
Profile data will be collected using either conventional differential leveling or Real-time Kinematic Differential
Global Positioning techniques. Data points will be collected at a maximum interval of t wenty-five (25) feet and
at all grade breaks (exceeding one-foot) and material changes along the profile. In the event the profile control
monument is located more than three hundred (300) feet landward of the vegetation line, data points shall be
extended to intervals of one hundred (100) feet from two hundred (200) feet landward of the approximate
vegetation line to the monument location. The reference monument shall be recorded as range 0.0 along the
profile with positive ranges extending seaward of the monument and negative ranges extending landward of the
monument.
Offshore Profile Data Collection - Bathymetric
Bathymetric profile data shall be collected as close to high tide as practical and shall extend landward to a depth
that overlaps the onshore portion of the survey a minimum distance of fifty (50) feet. Bathymetric profile data
collection shall extend seaward to the negative thirteen (–13) feet NGVD29 contour (approximately -14.5’
NAVD88) at Collier Beach and South Marco Beach, and negative fifteen (–15) feet NGVD29 contour
(approximately -16.3’ NAVD88) at Doctors Pass Structures, or two thousand (2,000) feet from the shoreline,
whichever is the greater distance. Bathymetric data collection shall occur as close to the time of the onshore
7.C.1
Packet Pg. 114 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
Proposal for Professional Services - Revised
Collier County 2021 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, South Marco & Doctors Pass Structures
Collier County, Florida
September 15, 2020 (previous August 28, 2020)
Page 3 of 3
Surveying • Engineering • Applications
topographic survey as practical, which shall not exceed seven (7) days of time difference between the two (2)
survey events. Maximum wave height during the course of bathymetric data collection shall be three (3) feet.
Bathymetric data shall be collected using an automated hydrographic system comprised of a survey launch
equipped with a marine grade sounder, differential global positioning system and computer-based navigation /
data collection system, and when deemed necessary may be interfaced with a DMS-05 Motion Sensor System.
The motion sensor will be employed as necessary to reduce the effects of vessel heave, pitch and roll during the
course of data collection. The sounder shall be calibrated via bar checks prior to the start of the survey. Prior
to the start of the survey a tide staff or gauge will be established in proximity to the project for recording water
levels during the course of the data collection activities. The tide staff or gauge will be set relative to published
control in the vicinity of the project.
Digital Ground Photography
During the course of field data collection, digital photographs shall be taken at approximate mid-beach along
each profile line. Three (3) photographs shall be captured, one each shore-parallel north and south of the profile
and one towards the monument location. An additional photograph of the monument or TBM shall be taken with
sufficient clarity to read the monument stamping. Digital images shall be provided to H&M in .jpg format at a
minimum 640 x 480 resolution.
Data Processing and Final Deliverables
Upon completion of field survey activities, data will be edited and reduced to the project datum and translated to
an x,y,z, ASCII format for submittal to H&M. H&M will be provided the following deliverables:
1. Survey report certified by a Professional Surveyor and Mapper.
2. Description of all monuments and TBM’s used for the survey, including identification, stamping,
coordinates, elevations and profile azimuths. Control description shall be provided in both hardcop y
and digital formats (ASCII and Excel), as applicable.
3. Bathymetric data and / or profile data in ASCII x,y,z format
4. Digital photographs in .jpg format with appropriate labeling
5. Metadata files
Cost Breakdown:
Task One: $33,280.00
Task Two: $31,750.00
Task Three: $11,439.00
Task Four: $12,080.00
Task Five: $ 9,900.00
Total: $98,449.00
Should you have questions or require additional information please do not hesitate to contact us at your
convenience. We appreciate this opportunity to assist you with this project and look forward to hearing from you
soon.
Best Regards, Approved this day of , 2020
_
William T. Sadler Jr., P.E., P.S.M. Mr. Steve Foge, P.E. or Authorized
President Humiston & Moore Engineers Representative
Sea Diversified, Inc.
7.C.1
Packet Pg. 115 Attachment: VIII.2 CZM Humiston Annual Beach Monitoring Proposal (13772 : Recommendation to Approve a Proposal For Annual Monitoring)
10/26/2020
EXECUTIVE SUMMARY
Recommendation to approve an expenditure of Tourist Development Tax funds for a professional
services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost
of $38,733.10 under Contract 18-7432-CZ to support Phase III of the Collier County Hurricane and
Storm Damage Reduction (HSDR) Feasibility Study performed by the United States Army Corps of
Engineers, approve all Budget Amendments and make a finding that this item promotes tourism
(Project 80366).
OBJECTIVE: To provide technical expertise and program review during Phase III of the Collier County
Hurricane and Storm Damage Reduction (HSDR) Feasibility Study performed by the United States Army
Corps of Engineers.
CONSIDERATION: An April 30, 1992, a resolution adopted by the Committee on Public Works and
Transportation, United States House of Representatives, in accordance with Section 110 of the River and
Harbor Act of 1962, Public Law 87-874, authorized a survey of the shores of Collier County, Florida and
adjacent shorelines, in the interest of hurricane protection, storm damage reduction, beach erosion control,
and other related purposes. The Bipartisan Budget Act of 2018 (BBA), Public Law 115 -123, enacted
February 9, 2018, authorized the Federal Government to conduct the study at full Federal expense to the
extent that appropriations provided under the Investigations heading of the BBA 2018 are available and
use for such purpose.
On September 11, 2018, the Board of County Commissioners approved (Item 16A26) the submittal of an
agreement between the Department of the Army, US Army Corps of Engineers and Collier County for the
Feasibility Shoreline Protection Study. On October 9, 2018, an agreement was executed between the
County and the USACE to execute this study. This agreement will target the completion of the feasibility
study within three years at a total cost of no more than $3 million. Since the execution of the agreement,
a Project Management Plan is being developed and when completed, will be agreed upon by Collier
County, FL, and USACE.
On January 8, 2019, the Board approved (Item 16A20) for APTIM Environmental and Infrastructure,
Inc.to provide the professional services for technical support, conceptual plan development and agency
coordination to assure that Collier County’s resiliency program, shoreline protection, and storm surge
reduction goals are incorporated throughout this study and incorporated into the USACE Tentatively
Selected Plan (TSP). The TSP was released to the public by USACE on July 31, 2020.
APTIM will be engaged to provide technical support and program review during Phase III of the Collier
County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study performed by the United
States Army Corps of Engineers. Phase III of this activity will allow continued analysis and development
of the Tentative Selected Plan (TSP) beginning at USACE’s Agency Decision Milestone (ADM) on
November 17, 2020, through review and approval of the Report of the USACE Chief of Engineers
(Chief’s Report), which will make the project eligible for authorization by the US Congress.
FISCAL IMPACT: Funding is available in the TDC Fund (195), Project No 80366. Grant Funding for
this activity may be solicited through the Florida Department of Environmental Protection.
ADVISORY COMMITTEE RECOMMENDATIONS: This was approved (5-3) at the Coastal
Advisory Committee meeting on October 8, 2020. This item will be presented to the Tourist Development
Council on October 26, 2020 and Board of County Commissioners meeting on November 10, 2020.
7.D
Packet Pg. 116
10/26/2020
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the expenditure of tourist development tax funds for a professional
services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of
$38,733.10 under Contract 18-7432-CZ to support Phase III of the Collier County Hurricane and Storm
Damage Reduction (HSDR) Feasibility Study performed by the United States Army Corps of Engineers,
approve all Budget Amendments and make a finding that this item promotes tourism (Project 80366).
Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. VIII 3. Collier County USACE CSRM Assistance Proposal (2) (PDF)
7.D
Packet Pg. 117
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.D
Doc ID: 13771
Item Summary: Recommendation to approve an expenditure of Tourist Development Tax funds
for a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to
exceed cost of $38,733.10 under Contract 18-7432-CZ to support Phase III of the Collier County
Hurricane and Storm Damage Reduction (HSDR) Feasibility Study performed by the United States Army
Corps of Engineers, approve all Budget Amendments and make a finding that this item promotes tourism
(Project 80366).
Meeting Date: 10/26/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
10/09/2020 9:52 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
10/09/2020 9:52 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/13/2020 12:51 PM
Tourism Jack Wert Director Completed 10/13/2020 12:57 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/19/2020 9:32 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/19/2020 10:09 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.D
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APTIM
2481 NW Boca Raton Blvd.
Boca Raton, FL 33431
Tel: +1 561 391 8102
Fax: +1 561 391 9116
nicole.sharp@aptim.com
October 2, 2020
Andrew Miller
Principal Project Manager
Collier County Coastal Zone Management
2685 S. Horseshoe Drive, Suite 103
Naples, FL 34104
Re: Consulting Services in Support of the U.S. Army Corps of Engineers Feasibility Study for
the Collier County Coastal Storm Risk Management Study (CSRM): Contract 18-7432-CZ
Dear Andy:
This letter is in response to Collier County’s (County) request for a proposal for Aptim Environmental &
Infrastructure, LLC (APTIM) to perform consulting engineering tasks under the above referenced
contract. The work will support the County and the U.S. Army Corps of Engineers (Corps) during
preparation of the Collier County Coastal Storm Risk Management Feasibility Study (CSRM). The
existing contract for Corps coordination and assistance expires on October 28, 2020, which was
formulated to support the Corps draft feasibility study milestone with a planned completion date of April
2020. Due to revisions to this schedule by the Corps, the review period is now expected to continue into
early 2021.
APTIM will continue to attend the weekly meetings in representation of the County, monitor progress for
finalization of the plan, and review any updates to the engineering calculations and modeling parameters.
In coordination with the County, APTIM will assemble an updated list of comments for the Corps’ current
and future consideration for the study.
APTIM will provide the professional services for technical support, report review, and agency
coordination, as described in this scope of work attached as Exhibit A. Also, included as attachments are
the Fee Proposal (Exhibit B), and the Rate Schedule (Exhibit C). We propose to perform these services
on a time and material basis not to exceed $38,733.10. APTIM will perform this work under the terms
and conditions of Contract No. 18-7432-CZ dated March 10, 2020 and as amended May 2020 between
the County and APTIM. Barring any unforeseen circumstances, all work will be completed within 12
months of receiving the County’s Notice to Proceed.
Sincerely,
Nicole S. Sharp, P.E.
Coastal Restoration & Modeling Program Manager
Aptim Environmental & Infrastructure, LLC
_____________________________________
Client Authorized Signature
____________________ ___________
Printed Name
__________________ _________________
Title
7.D.1
Packet Pg. 119 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist
_______________________________
Authorized Corporate Signature
_______________________________
Printed Name
_______________________________
Title
_______________________________
Date
cc: Gary McAlpin, Collier County
Steve Keehn, PE, APTIM
Beau C. Suthard
Program Director
7.D.1
Packet Pg. 120 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist
Exhibit A
Scope of Work
7.D.1
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Exhibit A
Consulting Services in Support of the U.S. Army Corps of Engineers
Collier County Coastal Storm Risk Management Study (CSRM)
Contract No. 18-7432-CZ
Introduction
The purpose of this work is to provide continued support to Collier County (County) throughout
the U.S. Army Corps of Engineers (Corps) Feasibility Study for Collier County. Aptim
Environmental & Infrastructure, LLC (APTIM) will provide consulting services for the U.S. Army
Coastal Storm Risk Management (CSRM) Study through the final model optimization and report
preparation for the Agency Decision Milestone on November 17, 2020 and subsequent
completion of the final CSRM Study in April 2021.
Task 1 – Agency Coordination and Meetings
The previous contract was formulated to support the review and analysis of the draft feasibility
report through March 2020 and the agency decision milestone through June 2020. However, the
draft feasibility report was released on July 1, 2020, and the Agency Decision Milestone has been
rescheduled until November 17, 2020. This modification to the schedule by the U.S. Army Corps
of Engineers has increased the review and analysis period by up to 4.5 months. In continued
support of the CSRM Study, APTIM will participate in two (2) meetings per week (Project Delivery
Team (PDT) and Senior Leadership Briefing) via conference call, as well as any other conference
calls requested by the County and/or Corps, leading up to the Norfolk District USACE in
completing report in April 2021.
Task 2 – Study Review and Comment
In addition to attending up to two (2) meetings a week with the Norfolk District, APTIM will advise
the County on technical matters associated with the Corps’ planning process. APTIM will review
the results of the final modeling and report preparation. APTIM will provide historical technical
documents on Collier County’s coastal programs, verbal comments, or develop written technical
memorandums as needed. The Corps will be asked to respond to Collier County’s and APTIM’s
comments at the appropriate time in the process. APTIM will assist in preparation of a statement
of the County’s support for the project and their preferences for alternative construction methods
and sequences, which can be included in the final report. A separate document will be prepared
in conjunction with the Coastal Zone section to provide suggestions for the County to implement
prior to project authorization, funding, and final design.
Task 3 – Agency Decision Meeting
APTIM will prepare for, and attend, the Agency Decision Meeting in Naples. APTIM will track the
final report preparation into early 2021, leading up to the Norfolk District USACE in completing
report in April 2021.
Task 4 – Reimbursable Expenses
Coastal Protection Engineering, LLC (CPE) will provide consulting services in support of Tasks
1-3.
7.D.1
Packet Pg. 122 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist
Exhibit B
Fee Proposal
7.D.1
Packet Pg. 123 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist
Contract No. 18-7432-CZ
SUB-CONTRACTOR
Planner
(Hours)(Hours)(Hours)(Hours)(Lump Sum)
1 Agency Coordination & Meetings (T&M)$18,522.00 26 74 2
2 Study Review and Comment (T&M)$12,518.00 24 32 8 14
3 Agency Decision Meeting (T&M)$4,793.00 10 12 4 1 1 2
4 Subconsultant (LS)$2,900.10 $2,762.00
Total Hours = 60 118 8 16 $2,762.00 4 1 1 2
Rate = $203 $177 $120 $73 1.05 $36.00 $80.00 $15.00 $200.00
Cost = $12,180 $20,886 $960 $1,168 $2,900.10 $144.00 $80.00 $15.00 $400.00
$35,833.00
$2,900.10
$38,733.10
REIMBURSABLE EXPENSES
Cost
LABOR COSTS
Meals Rental Car Tolls &
Parking Hotel
Senior
Engineer Coastal Protection
Engineering (CPE)
NTE TIME & MATERIALS TOTAL
NTE LUMP SUM TOTAL
TOTAL NOT TO EXCEED
Clerical /
AdminstrativeTask Item
Senior
Project
Manager
EXHIBIT B
COST ESTIMATE FOR
Consulting Services in Support of US Army Corps of Engieenrs
October 2, 2020
Coastal Storm Risk Management Feasibility Study for Collier County
F:\Marketing\_Proposals\Florida Counties\Collier\2020\USACE Feasibility Study CSRM\Copy of Draft Phase III 2020 Exhibit B Fee Proposal_NSS.xlsx
7.D.1
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Exhibit C
Rate Schedule
7.D.1
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7.D.1
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Exhibit D
Subconsultant Proposal
7.D.1
Packet Pg. 127 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist
COASTAL PROTECTION ENGINEERING
5301 N. FEDERAL HWY, SUITE 335
BOCA RATON, FL 33487
561-565-5100
September 17, 2020
Nicole Sharp, P.E.
Coastal Restoration & Modeling Program Manager
Aptim Environmental & Infrastructure, LLC
Submitted via email to Nicole.Sharp@aptim.com
Re: Proposal to Assist with Collier Coastal Storm Risk Management (CSRM) Study
Dear Nicole,
This proposal is in response to Aptim Environmental & Infrastructure’s (APTIM) request for Coastal
Protection Engineering LLC (CPE) to assist APTIM with continued support for the Collier County Coastal
Storm Risk Management (CSRM) Study.
Report Coordination
A CPE Senior Marine Biologist will provide environmental review and comment on the CSRM Study and
participate in agency calls, as needed.
Agency Decision Meeting
A CPE Senior Marine Biologist will travel to Collier County with APTIM staff to attend the Agency
Decision Meeting.
Our fee proposal to provide these services is $2,762.00 as detailed in the attached and will be billed on a
lump sum basis. All work will be performed in accordance with the existing Master Service Agreement
between APTIM and CPE executed July 24, 2019. This cost is limited to a projection of hours and
estimate of effort based on information known at this time. Should the project or client require
additional services beyond these estimated hours, we will discuss adjustments with APTIM as deemed
appropriate.
If you have any questions, please feel free to contact me directly at 954-551-2594.
Sincerely,
Lauren Floyd
Lauren Floyd
Senior Marine Biologist
Coastal Protection Engineering LLC
Mobile: 954-551-2594
lfloyd@coastalprotectioneng.com
7.D.1
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COASTAL PROTECTION ENGINEERING
Page | 2
Attachment 1
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Packet Pg. 129 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist
Quote No. 2020080
Submitted to:
APTIM Environmental & Infrastructure LLC
2481 NW Boca Raton Blvd, Boca Raton,
Florida, 33431
Client Contact:
Nicole Sharp
nicole.sharp@aptim.com
Project Name:
Date: 09/17/2020
Provided by:
Coastal Protection Engineering LLC
5301 N. Federal Hwy, Suite #335
Boca Raton, FL, 33487
Project manager:
Lauren Floyd
Phone: +19545512594
E-mail: lfloyd@coastalprotectioneng.com
Product name & additional info Quantity Price Sum
Task 1 - Report Coordination
Collier 18-7432CZ (2020) - Senior Marine
Biologist (LF)
10 138.10 1,381.00
Subheading subtotal:1,381.00
Task 2 - Agency Decision Meeting
Collier 18-7432CZ (2020) - Senior Marine
Biologist (LF)
10 138.10 1,381.00
Subheading subtotal:1,381.00
Subtotal:2,762.00
Tax:0.00
Total (USD):2,762.00
Powered by TCPDF (www.tcpdf.org)
7.D.1
Packet Pg. 130 Attachment: VIII 3. Collier County USACE CSRM Assistance Proposal (2) (13771 : Recommendation to approve an expenditure of Tourist Development
10/26/2020
EXECUTIVE SUMMARY
Recommendation to approve the RFP award and approval of the Agreement for Request for
Proposal (“RFP”) 20-7776, “Latin American Tourism Representation” to AVIAREPS; and make a
finding that this action promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To provide tourism representation services in Latin America to assist in promoting Collier
County as a worldwide visitor destination.
CONSIDERATIONS: On July 7, the Procurement Services Division released Request for Proposal
(“RFP”) 20-7776 to twenty-one thousand one hundred seven (21,107) vendors for the Latin American
Tourism Representation Project. One hundred twenty-five (125) bid packages were viewed, and seven
(7) submittals and two (2) “No Bids” were received by the August 14, 2020 deadline. Not all seven firms
bid on all five of the Latin America countries as indicated below.
A selection committee convened on October 9th, 2020 and a final ranking was established. The proposals
were reviewed by each of the selection committee members independently and the evaluative comments
were discussed at the selection committee meeting. Award is recommended to AVIAREPS for
Argentina, Brazil, Chile, Columbia and Mexico according to the following final rankings:
ARGENTINA Jack
Wert
Claudia
Cianfero
Lisa
Marciano
Geoff
Willig
Omar
DeLeon
Total
Scores
Fin
al
Ra
nk
AVIAREPS Argentina S.A. 86 97 93 93 78 447.00 1
Interamerican Network
Communicacao e Marketing
Ltda
46 96 91 92 81 406.00 2
Newlink Communications Group
LLC
55 87 80 86 71 379.00 3
Preferred Hotel Group Inc. dba
PHG
49 96 69 84 78 376.00 4
Edelman Miami Latin America
Corporation
32 80 68 78 79 337.00 5
Sherlock PR-Communications
&COMM Communications Ltd
43 78 44 76 74 315.00 6
7.E
Packet Pg. 131
10/26/2020
BRAZIL Jack
Wert
Claudia
Cianfero
Lisa
Marciano
Geoff
Willig
Omar
DeLeon
Total Scores
Fin
al
Ra
nk
AVIAREPS Assessoria em
Turismo LTDA
87 97 98 98 78 458.00 1
Interamerican Network
Communicacao e Marketing
Ltda
49 94 96 93 81 413.00 2
Preferred Hotel Group Inc. dba
PHG Consulting
51 81 79 85 78 374.00 3
Newlink Communications Group
LLC
50 76 78 86 71 361.00 4
World Conquer International
Consult Ltda dba River Global,
Brazil
58 75 63 62 71 329.00 5
Edelman Miami Latin America
Corporation
37 70 68 76 76 327.00 6
Sherlock PR - Communications
Ltd
39 62 39 77 74 291.00 7
CHILE Jack
Wert
Claudia
Cianfero
Lisa
Marciano
Geoff
Willig
Omar
DeLeon
Total Scores
Fin
al
Ra
nk
AVIAREPS Chile Limitada 88 95 93 91 78 445.00 1
Interamerican Network
Comunicacao e Marketing Ltda
47 87 95 93 81 403.00 2
Preferred Hotel Group Inc. dba
PHG Consulting
49 89 68 86 78 370.00 3
Newlink Communications
Group LLC
48 64 76 88 71 347.00 4
Sherlock PR - Communications
Ltd
41 53 44 76 74 288.00 5
COLUMBIA Jack
Wert
Claudia
Cianfero
Lisa
Marcian
o
Geoff
Willig
Omar
DeLeon
Total Scores Final
Rank
AVIAREPS Colombia SAS 82 92 98 94 82 448.00 1
Interamerican Network
Communicacao e Marketing
Ltda
49 77 92 91 81 390.00 2
Preferred Hotel Group Inc. dba
PHG Consulting
47 82 79 84 78 370.00 3
7.E
Packet Pg. 132
10/26/2020
Newlink Communications
Group LLC
46 60 82 87 71 346.00 4
Edelman Miami Latin America
Corporation
27 63 68 76 76 310.00 5
Sherlock PR - Communications
Ltd
41 62 39 70 74 286.00 6
Stepstone Enterprises LLC 17 28 24 32 57 158.00 7
MEXICO Jack
Wert
Claudia
Cianfero
Lisa
Marciano
Geoff
Willig
Omar
DeLeon
Total Scores Final
Rank
AVIAREPS S de RL de CV 81 95 94 95 82 447.00 1
Interamerican Network
Comunicacao e Marketing Ltda
42 79 91 91 81 384.00 2
Preferred Hotel Group Inc. dba
PHG Consulting
49 78 71 85 78 361.00 3
Newlink Communications Group
LLC
41 68 79 86 71 345.00 4
Edelman Miami Latin America
Corporation
29 65 67 76 76 313.00 5
Sherlock PR - Communications
Ltd
39 50 51 73 74 287.00 6
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
FISCAL IMPACT: Funds for marketing services are included in the BCC approved Tourism Division
budget for Fiscal Year 21. The projected annual contract amount for the first year of the agreement is
$200,000 for all five countries selected.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this
action.
RECOMMENDATION: That the Board approve the award for RFP 20-7776, “Latin American Tourism
Representation” to AVIAREPS, authorize the Chairman to sign a County Attorney approved agreement,
and make a finding that this action promotes tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. 20-7776 Solicitation_Final (DOCX)
2. AVIAREPS_Argentina_Collier_County_proposal_for_representation_in_Latin_America (PDF)
3. 20-7776 Notice of Recommended Award-Executed (PDF)
7.E
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10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.E
Doc ID: 13989
Item Summary: Recommendation to approve the RFP award and approval of the Agreement for
Request for Proposal (“RFP”) 20-7776, “Latin American Tourism Representation” to AVIAREPS; and
make a finding that this action promotes tourism.
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/21/2020 12:25 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/21/2020 12:25 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/21/2020 12:34 PM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/21/2020 12:37 PM
Tourism Jack Wert Director Completed 10/21/2020 12:52 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/21/2020 12:54 PM
County Attorney's Office Colleen Greene Attorney Review Completed 10/21/2020 1:25 PM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.E
Packet Pg. 134
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSAL (RFP)
FOR
LATIN AMERICAN TOURISM REPRESENTATION
SOLICITATION NO.: 20-7776
BARBARA LANCE, PROCUREMENT STRATEGIST
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FLORIDA 34112
TELEPHONE: (239) 252-8998
Barbara.Lance@colliercountyfl.gov (Email)
This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations
to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any
subsequent award, or any other legal remedies available to the Collier County Government.
7.E.1
Packet Pg. 135 Attachment: 20-7776 Solicitation_Final (13989 : RFP 20-7776 Latin American Tourism Representation)
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SOLICITATION PUBLIC NOTICE
REQUEST FOR PROPOSAL (RFP)
NUMBER:
20-7776
PROJECT TITLE: Latin American Tourism Representation
LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295
TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112
DUE DATE:
PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FL 34112
All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System:
https://www.bidsync.com/bidsync-cas/
INTRODUCTION
As requested by the Tourism Division (hereinafter, the “Division”), the Collier County Board of County Commissioners Procurement
Services Division (hereinafter, “County”) has issued this Request for P roposal (hereinafter, “RFP”) with the intent of obtaining
proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The
vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated.
Historically, County departments have spent approximately $200,000; however, this may not be indicative of future buying patterns.
BACKGROUND
The CVB (Convention & Visitors Bureau) has identified several Latin American countries that have the potential to bring large
numbers of visitors to Collier County. It is the intent of the CVB to establish representation services in several countries including,
but not necessarily all of the following: Brazil, Argentina, Chile, Col ombia and Mexico.
TERM OF CONTRACT
The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices
shall remain firm for the initial term of this contract.
Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporate d into the pricing structure.
The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in
this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice
of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term the n in
effect.
DETAILED SCOPE OF WORK
Services Required:
1. The selected Vendor will be required to submit “annual” Business Plans to include sales and marketing efforts for leisure
sales, tour operator/wholesaler sales, travel industry training, promotions and other services required to showcase the touri sm
attributes of the Naples, Marco Island, and the Everglades area of Florida to include a proposed budget and trade show
participation for the Argentina, Brazil, Chile, Colombia, Mexico, and other Latin American markets on behalf of the Naples,
Marco Island, Everglades CVB, a Division of Collier County Board of County Commissioners, hereinafter referred to as
“CVB”.
2. Assist in identifying and providing recommendations for Tour Operator Brochure placement and other media buying
opportunities. Advertising costs, and co -op promotions with the travel trade will be handled separately through the CVB
advertising and promotion’s budget.
3. Call on travel-related organizations; including Tour Operators, Receptive Operators, Airline Retail Travel Agents, along
with meeting planning, incentive, car rental and airline companies, with no less than 20 personal visits to the offices of these
organizations, during each one month reporting period, to increase awareness of the Naples, Marco Island, Everglades area
of Florida in key target markets in Latin American Countries.
7.E.1
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4. Provide in-house storage and fulfillment services of publications/literature to trade and consumers, maintaining and
distributing CVB collateral and Collier County hotel and attractions collateral as needed. Facilitate the sourcing of services
related to translations, local printing, promotional flyers or other collateral to be paid directly to those vendors.
5. Assist in the scheduling, planning and participation in two travel agent/tour operator Destination Reviews Familiarization
Trip (Fam’s) during each annual contract period. The selected Vendor will make its best effort to obtain complimentary
airline participation (i.e. seats) and to qualify participating agents. CVB staff will organize itinerary and assist in all
arrangements for participation in Destination Reviews. The Vendor will be required to provide one of the Vendor’s staff
members to accompany the group. All Destination Review visits are contingent on securing complimentary airline
transportation by the vendor, with CVB confirming all hotel and itinerary arrangements for each Destination Review.
6. Demonstrate database capabilities and appropriate reach for the best distribution of newsletters and Press Releases as
generated by the CVB Public Relations & Communications Team and other communications generated by the CVB and/or
approved industry organizations. Distribution to include a comprehensive list that targets the travel trade, tour operators,
meeting and incentive planner’s media, airline and car rental representatives.
7. Provide translation services when required, for CVB marketing materials such as press releases, collateral, advertising pieces
and Travel Industry Newsletters, among others.
8. Participate in a mutually agreed upon set of trade shows and events, including booth setup, staffing and scheduling of
appointments. Communicate requests for public relations (PR) opportunities associated with such events to the CVB
International Sales Representative. Costs associated with setup and registration expenses will be paid separately by the
CVB.
9. When travel outside the city or state of the vendor’s principle office is required and pre-approved, the successful vendor will
adhere to the Collier County Board of County Commissioners, ordinances, policies and procedures, for all travel and
entertainment related expenses. These will be provided to the Vendor upon award of the contract. Collier County will
reimburse the selected Vendor for reasonable pre-approved travel and entertainment related expenses in these circumstances,
with maximum limits to be established.
10. Submit a monthly report by the 10 th of the month covering all key deliverable items on this scope of work in the format
acceptable to the CVB and submit an annual recap report summarizing the year’s activities and plans projected for the
following month’s activities. Monthly reports will be submitted with monthly representation retainer invoices. Upon receipt
of both, payment will be processed. Monthly and Annual reports shall include, but not be limited to, the following items:
• Market Overview: Brief highlights for market trends, statistics.
• Sales: Key account solicitations, calls and email campaigns results for each market segment (Tour operators, group
tour operators, Travel Agencies, Meeting and Incentive, Airline and Rental Car Companies); using CVB recommended
format.
• Marketing / Media: Key developments in the area of Marketing, Media and Public Relations/Editorial opportunities,
or placements.
• Database: Actual contacts provided in excel format with Name, Title, Address, Phone, and Email columns completed.
• Tracking / Reporting Matrices as follows:
➢ Tracking room night production for top Receptive Tour Operators
➢ Number of Naples, Marco Island (Collier County) hotels added to existing Top Operator’s list
➢ Collier County destination added as featured Tour Program offered
➢ Media/Marketing/PR opportunities uncovered through sales efforts
➢ Database Growth in real numbers month over month and year over year.
11. Assist in the creation of a comprehensive contact database to include Tour Operator/Travel Agent and Meeting Planner and
consumer contacts. While representing CVB at tradeshows, promotions and sales calls, all contacts initiated , are to be
considered the property of CVB and are to be submitted on a monthly Excel spreadsheet, attached to the monthly report, in
a format acceptable to CVB.
7.E.1
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12. Assist CVB in developing a strategy for securing international air charters or scheduled air service from key markets by
providing contact information, scheduling meetings and conducting follow -up as needed.
13. Maintain close working relations with VISIT FLORIDA, Brand U.S.A. and tourism industry associations, including Visit
USA Organizations among others.
14. Provide pricing for additional marketing related activities outside the scope of work as opportunities develop or as requeste d
by the Naples, Marco Island, and Everglades CVB.
15. Proposers may choose to submit proposals for one or more than one Country listed below. The County will review and
rank each proposal by Country. The County reserves the right to accept or reject any and all proposals. The County reserves
the option to award each Country to different firms.
a. Place an “X” next to the Country you will be submitting a proposal:
Countries Represented
Argentina
Brazil
Chili
Colombia
Mexico
REQUEST FOR PROPOSAL (RFP) PROCESS
1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for
Development of Shortlist, which will be the basis for short-listing firms.
The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and
scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked
firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations
to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be
developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the
Board of County Commissioners.
1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process.
1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability,
staffing and organizational structure.
1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct
discussions with the Selection Committee to clarify questions and concerns before providing a final rank.
1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying
questions on their approach and related criteria, and then negotiate in goo d faith an Agreement with the top ranked Proposer.
1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations
with that firm will be formally terminated and negotiations shall begin with th e firm ranked second. If a contract cannot be
successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations
shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals
in the best interest of the COUNTY.
RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST:
1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score
each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing
materials. Proposals must address the following criteria:
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Evaluation Criteria Maximum Points
1. Cover Letter / Management Summary 5 Points
2. Business/Marketing Plan 15 Points
3. Cost of Services to the County 20 Points
4. Experience and Capacity of the vendor 30 Points
5. Specialized Expertise of Team Members 30 Points
TOTAL POSSIBLE POINTS 100 Points
Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work
previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four
(24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system
of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the
Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on
random selection by the Procurement Services Director before at least three (3) witnesses.
----------------------------------------------------------------------------------------------------------------------------------------------------------
Each criterion and methodology for scoring is further described below.
***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your
proposal may be deemed non-responsive***
EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available)
Provide a cover letter, signed by an authorized officer of the vendor, indicating the underlying philosophy of the vendor in
providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact
person(s) concerning proposal. Submission of a Proposal is Vendor's certification that the Vendor will accept any awards
as a result of this RFP.
EVALUATION CRITERIA NO. 2: BUSINESS/MARKETING PLAN (15) Total Points Available
In this criteria, include but not limited to:
• Detailed Marketing Plan of approach for each country represented.
o Please explain how the proposed representation would be more beneficial to CVB. This
information will be considered when evaluating criteria 3, Cost of Services to the County.
o Detailed plan for targeting high populated areas of interest.
• Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should
be for one of the projects listed as a reference.
EVALUATION CRITERIA NO. 3: COST OF SERVICES TO THE COUNTY (20 Total Points Available)
In this criteria, include but not limited to:
• Provide the projected monthly total cost to provide the work which covers all time for account management,
administrative costs and creative time necessary to create and deliver full representation services including
advertising, social media, digital media promotions and Public Relations services for each Country you marked
with an “X” in paragraph 15.
Countries Represented
Argentina $
Brazil $
Chili $
Colombia $
Mexico $
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EVALUATION CRITERIA NO. 4: EXPERIENCE AND CAPACITY OF THE VENDOR (30 Total Points
Available)
In this criteria, include but not limited to:
• Must show proof of license in Country where Vendor operates.
• Provide information that documents your Vendor’s and subcontractors’ qualifications to produce the required
deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in
providing the required services.
• Must have a minimum of three (3) years prior experience executing the required services described in the
Scope of Work, for a comparable North American destination o r hotel company in Latin America.
• Describe the various team members’ successful experience in working with one another on previous projects.
• Provide information on how the vendor has delivered their expertise to your other clients and the results of
those engagements.
The County requests that the vendor submits no fewer than two (2) and no more than ten (10) completed reference
forms from clients (during which period of time, e.g. 5 years) whose projects are of a similar nature to this solicitation
as a part of their proposal. Provide information on the projects completed by the vendor that best represent projects of
similar size, scope and complexity of this project using form provided in Form 5. Vendors may include two (2) additional
pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of
the Proposer on relevant project work.
EVALUATION CRITERIA NO. 5: SPECIALIZED EXPERTISE OF TEAM MEMBERS (30 Total Points
Available)
In this criteria, include but not limited to:
• Description of the proposed contract team and the role to be played by each member of the team.
• Attach brief resumes of all proposed project team members who will be involved in the management of the total
package of services, as well as the delivery of specific services.
• Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors to work on behalf of the
County. These letters must be included with proposal submission.
VENDOR CHECKLIST
***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)****
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Prepared for: Collier County
Prepared by: AVIAREPS Argentina
Contact: Micaela Poole
Email: MPoole@aviareps.com
Date: August 7, 2020
This proposal includes confidential commercial and proprietary
data that shall not be disclosed outside Collier County and shall
not be duplicated, used, or disclosed, in whole or in part, for any
purpose other than to evaluate this proposal.
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Table of contents
CHAPTER I
Cover Letter…………………………………………………………………………………. 3
CHAPTER II
BUSINESS MARKETING PLAN………………………………………………………… 5
Marketplace Overview……………………………………………………… 5
SWOT Analysis……………………………………………………………….. 15
COVID-19 Analysis in the Argentina Market……………………. 16
Travel Trade Strategies……………………………………………………. 19
Key Channels Summary …………………………………………………. 24
Goals towards Trade & Tour Operators …………………………… 25
Public Relations Strategies………………………………………………. 26
Social Media & Digital Marketing Strategies……………………. 28
Goals towards End Consumers………………………………………… 28
Calendar of Proposed Trade Marketing & PR …………………… 30
CHAPTER III
Cost of Service …………………………………….…………………………. 31
CHAPTER IV
EXPERIENCE AND CAPACITY OF THE VENDOR………………………………… 32
AVIAREPS Global Background.…………………………………………… 32
AVIAREPS Argentina…………………………………………………………… 33
AVIAREPS Argentina Client List…………………………………………… 35
AVIAREPS Argentina Market Expertise………………………………… 37
AVIAREPS Argentina Case Studies…….………………………………… 48
AVIAREPS Argentina Company Registration………………………… 54
AVIAREPS Argentina Tax ID Registration……………………………… 55
Company Insurance.…………………………..……………………………….. 56
CHAPTER V
SPECIALIZED EXPERTISE OF TEAM MEMBERS…………………………………. 63
AVIAREPS ARGENTINA Team………………………………………………. 63
Conclusion…..…………………...…………………….…………………………. 65
ANNEXES…..…………………...…………………….………………………………………… 66
Client Reporting Sample…………………………………………………….. 66
AVIAREPS AG Financial Statement.…………………………………….. 75
AVIAREPS Argentina Financial Statement.………………………….. 80
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COVER LETTER
Buenos Aires, August 7th 2020
To Collier County:
AVIAREPS Argentina office was founded in 2010 and since the very beginning has become the market leader in the
representation industry in Argentina, not only for its local knowledge of latest tourism trends but for its solid
support to travel trade and media partners. AVIAREPS Argentina team has vast experience in the tourism industry
with specialists in trade, sales, marketing public relations, management and administration areas.
The team includes bilingual professionals, with experience with global and regional accounts who previously worked
for several travel & tourism companies. These assets provide our clients with a differential instrument, key to
developing future strategies. Such characteristics and segment needs is another way in which we distinguish
ourselves from our competitors. All AVIAREPS team are driven by targets, ROI and KPIs.
Our office operates as a representation for airlines and tourism destinations for sales, trade and PR. Located at the
city center, one of the best locations, AVIAREPS Argentina is on Av 9 de Julio, one of the main avenues of Buenos
Aires, and just around the corner of location of airlines, agencies and tourism offices.
Reasons behind this successful story are:
● Solid commercial relationships with trade partners to create added-value opportunities to sell Paradise Coast as
a destination and generate new revenue opportunities for its stakeholders.
● Broad team experience in tourism marketing promotion.
● Specialists for trade and consumer public relations.
● Extensive networks with media, travel wholesalers, retailers, and government agencies in Argentina.
● Unique experience and unparalleled relationship with national and international airlines flying from/to Argentina.
● All bilingual/bicultural professionals, with multi-year experience working with global accounts.
● Many employees with previous work experience for International companies and organizations.
Why to select us?
● Relevant Experience with US Clients: AVIAREPS Argentina, in the framework of FIT 2016 - International Tourism
Fair - we were contracted by Visit Florida to assist during the Fair.
● The Argentina GM worked for United Airlines during 16 years, and during that time participated actively in the
Visit USA Committee together with other partners and stakeholders of Florida and USA in general.
● The Sales Executive assigned to the account has proven sales and marketing experience developing hospitality
activities and strategies with the local trade that work with Florida destinations, for the Provident Doral at the
Blue Miami as well as other Hotels in Miami and Orlando (VPI Hotel Collection).
● In- House Experience: AVIAREPS already represents Paradise Coast in Brazil; the office will work closely and
exchange best experiences, making the learning and implementation curve of the account and all associated
actions more effective. Taking advantage of this in-house synergy is what makes AVIAREPS so efficient, generating
effective communications among all offices.
● LATAM Network: AVIAREPS is the only player with established and experienced own offices in LATAM countries
(Argentina, Brazil, Mexico, Ecuador, Panama, Peru and Colombia).
● There is no conflict of interest in the case of other destinations
● Specialists for both Trade and PR: working with both Aviation and Tourism accounts, our team has experienced
PR staff, working on complex media projects and branding of our clients. Unlike an airline-only representation,
we also have closer and stronger relationships with trade partners due to continuous interaction and
negotiations.
● Bilingual/bicultural Staff: all our professionals have multi-year experience working with global accounts and are
experienced in dealing with different cultures and speaking several different languages.
● Commercial Network: proven effective and ongoing relationships at all levels with all key Industry partners in the
region.
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● Stability and Reputation: as part of the global company, the financial stability and performance of AVIAREPS Latin
America is guaranteed by its parent company AVIAREPS AG, the leader in global representation.
● Research Capabilities and Data Access: AVIAREPS has access to exclusive Business Intelligence Tools, providing
detailed information on destinations, origins, carriers, etc. This information will support and facilitate partner
selection, planning, and targeting, as well as placing media actions.
● Brave and Bold: AVIAREPS being a younger player in the Argentina market, we think differently and offer our
clients original and trendy ideas.
As a General Manager of AVIAREPS Argentina, I would like to express my gratitude for the opportunity to be
considered your ideal partner in Argentina and the LATAM region.
Without any doubt, our local team & myself will create any opportunity and support any existing effort to position
Paradise Coast as “most preferred” destination in Florida within travel partners, aiming to attract more Argentine
travelers, increase visitation expectations, wide your local presence & destination awareness, but above all, to build
solid commercial bounds with key local trade that can lead you to tangible long-lasting business.
We believe Argentina is a market full of opportunities for Paradise Coast.
Sincerely
Micaela Poole
General Manager
AVIAREPS Argentina & Chile
Phone: (+54) 11 5524 7726
Mail: MPoole@aviareps.com
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BUSINESS/MARKETING PLAN
MARKETPLACE OVERVIEW
Argentina, located in the southern cone of South America, has an area of approximately 2.78 million square kilometers
with a population of nearly 45 million people.
Argentina is a developing country and ranks 48th on the Human Development Index, the second highest in Latin
America after Chile. It is a regional power in Latin America and retains its historic status as a middle power in
international affairs. Argentina maintains the second largest economy in South America, the third-largest in Latin
America, and is a member of G-15 and G-20. It is also a founding member of the United Nations, World Bank, World
Trade Organization, Mercosur, Community of Latin American and Caribbean States and the Organization of Ibero-
American States.
Considerations on Argentina
● Argentina is undergoing important macroeconomic adjustments; focusing on structural reforms to underpin
long-term growth.
● Alberto Fernández, of the Peronist alliance Frente de Todos, took office on December 10, 2019, with a cabinet
composed of moderate and leftist populists. Despite the uncertainty about the policy in this context, we expect
Mr. Fernández to adopt a pragmatic approach, given the precarious economic situation and the minority
position of the ruling party in Congress. Negotiations with the Fund and a restructuring of the external debt will
dominate the beginning of Mr. Fernández's mandate
● The Argentine peso has lost its value in 2019, accumulating a depreciation of 65% since April 2018. Annual
inflation is over 50% and after a 2.5% fall in GDP in 2018, the economy contracted by 2 , An additional 5% in
2019
● Reducing high inflation has proven very challenging
● Official exchange rate 1usd = 67 pesos (unofficial 85 pesos)
● 30% COUNTRY tax for purchases in USD abroad implemented as of the end of Dec 2019
● FMI estimated the GDP of Argentina will retract 5,7% in 2020
● 30% of leisure travelers are families, 22 % couples, 21% singles
● Motivation of travel: 70% vacations/leisure 18% business travel 11% visit families
● Important middle class
● In the eleven months of the year, 2,760.8 thousand arrivals of non-resident tourists were reached and an
increase of 12.0% was recorded. In the eleven months, departures totaled 3,707.2 thousand resident tourists
and accumulated an interannual fall of 11.9%.
Sources: INDEC, WorldBank, INPROTUR
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Insights
● Airlift Argentina – Florida: before COVID-19 Florida is served from Buenos Aires, Cordoba and Mendoza. The
airlines offer non stop flights but mainly offer connections in the hub.
Delta and United are options that seek when looking into the options to FLL and ORL
● Florida is, and has been for a while now, the number one leisure destination for the Argentine travelers. Several
reasons contribute for this factor:
o Closest location within the USA if travelling from South America
o Continuous promotions of airline tickets, sometimes even cheaper than some domestic or regional flights
o Nice weather all year round
o Different tourism options: amusement parks, beaches, shopping, honeymoon, family trips, food,
ecotourism, luxury, road trips.
o Constant media actions of Florida and partners, generating brand awareness
o Increasing number of Latin Americans purchasing properties in Florida
o Easy to find Spanish speakers to facilitate communication
o Almost 100% of Tour Operators and Travel Agents have products for Florida and are fairly knowledgeable
about the destination
● Travel Market Behavior According to a new research by the National Tourism Ministry, 73% of the Argentinean
search information on the Internet when they are planning a new travel, placing the travel agencies aside. In
last few years, they have been developing a new profile taking advantage of the calendar changes and
promotions of last minute to do short trips, even if they have to travel abroad many hours.
● Traveling is part of the Argentine lifestyle, and the United Sates is a popular travel destination for both business
and pleasure. The Commerce Department’s Bureau of Economic Analysis estimates that Argentines spend
US$ 5,000 per person on travel expenses to the U.S. (including airfare generated by U.S. carriers). Increased
visitation and elevated spending come as good news for travel agents, air carriers, hotel managers, and many
other travel service providers.
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● The United States is the most popular travel destination for Argentines, who last year received 582,000 visitors
per NTTO, with a total tickets issues in 2019 of 536,500 per BSP.
● The main activities that Argentines do are Shopping, visit amusement parks and sightseeing
● Main trip purpose: 35% Vacation/VFR and 25% Business
● The length of stay for Argentines in the U.S. varies, but is usually approximately 15 days on vacations and 20
days when VFR
● TOP preferred destinations in US: Miami, New York, Orlando and Los Angeles
● Argentines need tourist visa to travel to the US.
● Form of payment: there is a big habit to buy in installments specially the air tickets, and leisure packages that
could be paid generally in 9 to 12 installments at any interest rate.
Sources: NTTO. INDEC
High Seasons
High season for travelling from the countries described coincides with school vacations. December-January and July
are the peak travel months for consumers, with lead times typically falling between three to six months. Long national
holidays and spring break are becoming also travel options, who usually add a few vacation days and extend these
periods for longer trips.
More and more we can see a trend in bleisure, a combination of leisure and business.
Booking
The actual advance booking of a vacation travel normally takes place between 60 and 90 days before the trip itself.
This happens due to fluctuation in airline rates and vacation scheduling inside workplace.
This situation changes if the trip will take place in extreme high seasons like Christmas, Carnaval or New Year, when
booking window can advance to up to a year, depending on the destination.
Planning time frame: 2-4 months in advance
Booking time frame: Sept.–Nov. for travel between December to February; March–May for July vacation period
When it comes to booking, the majority are doing so via a traditional travel agent and online travel agencies (OTAs)
and or directly to partners website (airlines, hotels and rent a cars).
Marketplace
Experiences – Argentines, have aspirations when it comes to Travel. They prefer to go as far as possible in order to
meet new countries.
Multigenerational trips – Families are choosing to travel to destinations where all generations can go and have fun,
and have structure to attend from children to the elderly.
Sports – Watching and practicing sports is becoming a main reason for travel. Surfing, running marathons, watching
football, skiing, scuba diving, Nascar races, MMA fights, there is no restrictions in sport trips.
Tailor made travel – More and more Operators are working with tailor made travel, which means that tour
packages might disappear in the near future. There is a reduction in the purchase for ready-made packages, and
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instead are opting for putting together a trip where they can choose item by item.
Sustainability - There is a Growing Trend regarding Sustainability. More travelers prefer destinations to see nature
biodiversity.
Personal accomplishments - Travel is becoming a means of personal fulfillment. Travelers are more focused on
choices that have greater meaning as they will seek to add more purpose to their travels. Examples of these are
travelers consider participating in cultural exchanges to learn something new, followed by trips involving volunteer
work and vacations for work & travel abroad
Shopping motivation - Regardless of the continuous taxes applied for argentines when they purchase in dollars in
foreign countries, shopping is still one of the main motivation when travelling to the US. Argentines seek not only
outlet shopping but also design brands, being very loyal to important stores and brands.
Top Destinations
AVIAREPS has different data analysis tools that allow having a broad vision of the migratory flow both nationally and
internationally, which leads to a more complete and reliable market study.
Argentines travel a lot within South America, mainly Brazil, followed by Europe and North America in the same
percentage.
The United States represents a 15,5% of all trips in 2019, which is in between Brazil representing 20% and Spain 10%.
ARGENTINA TRAVEL BY COUNTRY DESTINATION
(2018 vs 2019)
Source: esmash
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ARGENTINA TRAVEL BY CONTINENT
(January 2019 - December 2019)
Source: E-Smash
When analyzing the main cities of Argentines traveling to the U.S., Miami and Orlando two of the main destinations
in Florida are in the 1st and 3rd place respectively.
ARGENTINA TRAVEL TO USA DESTINATION
(January 2019 to December 2019)
Source: E-Smash
Clearly as detailed below 80% of the passengers travelling to Florida, board in Buenos Aires, followed by Cordoba,
Rosario and Mendoza. This is pushed by airlines such as COPA and LAN that offer flights via Santiago and Panama.
This helps to avoid customers connecting in Buenos Aires, considering there is a domestic and an international airport.
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ARGENTINA TRAVEL TO FLORIDA BY ORIGIN
(January 2019 to December 2019)
Source: E-Smash
Regarding the city of arrival in Florida, Miami shows the highest percentage with over 85% of the total arrivals of
Argentine travelers which represents a big opportunity for Collier County due its proximity to this city. Orlando shows
a 13% of the arrivals. Fort Lauderdale and Tampa is too low.
ARGENTINA TRAVEL TO FLORIDA BY DESTINATION CITIES
(January 2019 to December 2019)
Source: E-Smash
Distribution channels
Tour operators and travel agencies are the main travel distributors in Argentina. Several studies show that 63% of
international travelers schedule their leisure trips through a travel agency. Argentines use the Internet as a key tool
for planning and searching for information, however most sales are made through tour operators.
OTAs
20% of travel and tourism purchases will be made this year through online tourist agencies, a channel that tripled its
share of the market in five years.
268.298
41.780
2.045 1.003
0
50.000
100.000
150.000
200.000
250.000
300.000
MIA-MIAMI ORL-ORLANDO FLL-FORT
LAUDERDALE
TPA-TAMPA
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According to market data, Despegar is around is the leader, followed by almundo.com and Avantrip /Biblos.
Tour Operators
Today Argentina has more than 4,500 travel agencies, tour operators, and consolidators. This continues to grow year
after year, demanding more specialized professionals. Operators consider that they are not only responsible for
packages distributed through travel agencies, but also for controlling consumer purchasing patterns, advertising,
marketing, distribution and product placement.
TOP 25 AGENCIES - TKTS ISSUED 2019 TO FLORIDA
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DISTRIBUTION CHANNEL TO USA
Source: E-Smash
Media Landscape
There are two big multi-media groups in Argentina who control most TV, Radio and Print media, News-wire agencies,
Magazines and contents in Buenos Aires and other major cities. This concentration has led to a Congress regulation
in order to limit their expansion, forcing to them to sell some of their assets in order to assure fare competitions.
Controlled by Argentinean traditional families both Clarín and La Nación are the most important media companies.
Television
Open TV in Argentina still accounts for 95% of penetration throughout the country, being one of the most important
systems to be used by many brands and companies to promote their products and services. This system is the fastest
to achieve frequency and distribution goals but also the most expensive.
Cable TV accounts for a 54 % penetration in Argentinean homes, the highest penetration in Latin America.
Print Media
Argentine are very avid newspaper readers, still showing the highest print media consumption level in Latin America,
according to UNESCO.
Newspapers with higher circulation are Clarín, La Nación, la Voz del Interior (Cordoba), Los Andes (Mendoza) and
Perfil – all general interest newspapers. Also the Cronista Comercial and Ambito Financiero newspapers are very
important economic and financial publications mostly distributed in Buenos Aires Province
Radio
The radio is a very important communications system in Argentina with great reach and a penetration of 67% of the
market, covering not only Buenos Aires but also the interior cities and provinces. Most important radio broadcasters
are Radio 10, Mitre, Del Plata and Pop Radio.
Trade (B2B) Publications
There are 3 weekly publications in Argentina targeted to the tourism and travel B to B market, with latest information
about this industry, interviews to top executives and government representatives, trends, reports and events.
All three are distributed in digital and print versions all Mondays.
LADEVI La Agencia de Viajes: 5.200 weekly copies
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REPORT Newgate Media: 6.500 weekly copies
El Mensajero Turistico: 7.500 weekly copies
Tourism & Travel most relevant publications
Social Media penetration Argentina
Tourism online sales continue to gain at double-digit rate.
Increasing internet penetration in Argentinean homes, growing smartphone penetration, improving intermediary and
direct provider websites and the rapid development of new apps for mobile phones have boosted online sales.
Despite this positive environment, there is still considerable scope for online sales as according to a survey by
Google/Ipsos, only 21% of those who search for a product from their devices made a purchase online. Mobile and e-
commerce are expected to continue growing at double-digit pace over the forecast period.
Competition intensifies among online sales intermediaries.
Although the online market is heavily concentrated, with one company accounting for more than half of market value
share, new intermediaries are joining the competition with aggressive promotional efforts and marketing strategies.
In addition, direct online sales are growing at a faster pace creating a threat to growth for online intermediaries.
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Cell Phones
Cell phones penetration is a very interesting phenomenon in relation to the media in Argentina.
Smart phones and tablets are still influencing the digital ecosystem and growing really fast. In 2016 only 5 million cell
phone users had 4G connectivity and in December 2018 this technology reached 29 million users.
Argentina ranks in the first place in Latin America for cell phone Internet connections with 62% of its populations
connecting the net through these devices.
Some recommended Influencers
Tupi Saravia: 311kfollowers on Instagram
Chicas en New York: 216k followers on Instagram
Muy Viajera, 157k followers on Instagram
Chicas de viaje: 121k followers on Instagram
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SWOT ANALYSIS
STRENGTH WEAKNESS
• Our tourists love beaches and nature
• Easy access with many carriers and options
• Possibility of combining with other Florida
destinations
• Easy to move around by car in Florida
• Orlando is top destination for amusement parks
and easily combined with relax
• Many tourists seeking options of beaches other
than Miami
• Possibility to explore different activities, such as
gastronomy, water sports, nature, culture, honey
moon and wedding destination, etc.
• Good images to illustrate articles and posts
• Significant number of Facebook and Instagram
followers;
• Informative website;
• Language: Commonly spoken languages are
English and Spanish
• Website in Spanish
• Visa requirements to the US
• Not that many tour operators offer the
destination
• The destination needs to be promoted for all
targets: couples, families, elder people, LGBT
• Even though the destination is known among ther
media, bloggers and influencers, there’s still a lot
of work to be done in terms of presenting the
destination to the public (access, localization,
currency, etc.)
• Need to promote variety of where to stay as
argentines tend to seek hotels but also
apartments
• Need to express a clear message of what does
Paradise Coast includes as destinations and areas
• Lack of clear differentiation with other Florida
destinations on west coast
• Argentines many times prefer options to stay in
Hotels with at least breakfast included
OPPORTUNITIES THREATS
• Easy to combine with Miami, one of the top
destinations for our tourists
• Promote the destination for honeymoon and
wedding destination, as well as family destination
• Large volume of interested who view travel as an
investment;
• Banks and Tour Operators promotions to facilitate
the payment of the trip in installments
• Investment in social networks to promote the
destination and have more reach to different
customers achieving an increase in sales
• Have good content with images and videos;
• Travel Trade is always open to discover other
destinations in Florida to diversify the offer
• Increased competition from Florida destinations
and beaches in the Caribbean already established
and far more popular in the market such as
Miami: Riviera Maya, Dominican Republic: Punta
Cana, and Cuba:
• 35% tax when spending in credit card in dollars
• Hotels with full pension are highly considered
when families choose to travel to the Beaches
• Competition from also Latin American
destinations that offer beaches such as Brazil or
even Argentina beaches with cheaper
transportation.
• Hurricane threats raise safety concerns
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COVID-19 ANALYSIS AND ITS IMPACT IN THE ARGENTINA MARKET
The COVID-19 virus spread in Argentina was confirmed on 3 March 2020. On August 5th a total of 206,074 people
were confirmed to have been infected, and 3,813 people were known to have died because of the virus.
On 7 March, the Ministry of Health confirmed the country's first documented death, a 64-year-old man who had
travelled to Paris, France, who also had other health conditions; the case was only confirmed as positive after the
patient's demise.
Overview & measures taken for Coronavirus
● On 19 March a nation-wide lockdown until 31 March was established in Argentina.
● The government later extended the lockdown to mid April, then 26 April; and on 25 April, President Alberto
Fernández announced that the lockdown would be extended in major cities until 10 May.
● The lockdown was lifted throughout all the country, excepting the Greater Buenos Aires urban area, on 10
May, with Greater Buenos Aires locked down until 24 May, later extended to 7 June,[and then 28 June,
after a big jump in the number of new cases in this area.
● On 26 June, Fernández announced that the restrictions on movement in this area that were previously
eased would be tightened again until 17 July due to a large spike in cases on the previous days.
● Finally, on 17 July, the President announced that the lockdown would be gradually loosened in several
stages to lead to the return to normality.
Responses to the outbreak have included restrictions on commerce and movement, closure of borders, and the
closure of schools and educational institutions. Clusters of infections and deaths have occurred in nursing homes,
prisons and other detention centers, and urban areas. The number of tests increased over time, although there
were some concerns as there was less testing than in other countries of the region such as Chile and Peru. Even so,
the government's responses to the pandemic were among the best received by the population in the region.
Source: https://ourworldindata.org/covid-cases
Impact
Economy & Employment
● Due to the national lockdown, the economic activity suffered a collapse of nearly 10% in March 2020
according to a consultant firm. The highest drop was of the construction sector (32%) versus March 2019.
Every economical sector suffered a collapse, with finance, commerce, manufacturing industry and mining
being the most affected. The agriculture sector was the least affected, but overall the economic activity for
the first trimester of 2020 accumulates a 5% contraction. This was due to the public spending to combat
the pandemic and the drop in tax collection due to low activity in a context of social isolation.
● The country may also have to face its ninth sovereign default in history due to the recession.
● According to a survey, approximately 143,000 SMEs would not be able to pay salaries and fixed costs for
the month, even with government assistance. 35,000 of these companies are considering to close their
business.
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● The International Monetary Fund (IMF) reported that the COVID-19 crisis would plunge Argentina's GDP by
9.9 percent, after the country's economy contracted by 5.4 percent in first quarter of 2020, with
unemployment rising over 10.4 percent in the first three months of the year, before the lockdown started
Travel and transportation
After announcing a mandatory quarantine to every person that returned to Argentina from highly affected
countries, the government closed its borders, ports, and suspended flights. The Argentina 2000 airports signed an
agreement with the Ministry of Science, Technology and Innovation to reimburse 100% of the charges originated by
the air cargo that enters the country that are directly or indirectly related to the COVID-19.
Since 1 April, the government allowed the return of Argentine residents stranded abroad, with a maximum of 700
passengers per day. Seven border crossings opened temporarily to allow the repatriation of Argentina's
inhabitants. Hotels for local tourism closed too, being only open to people staying in a situation of lockdown though
the time it lasts. Several tourism-related cities also saw a massive migration from Argentine residents after the
announcement of the national lockdown. It was severely criticized by the government.
According to the International Air Transport Association (IATA), Argentina is expected to loosen its travel ban earlier
than the date that was previously announced by the government (1 September). Later, it was announced that the
government is planning to authorise foreign flights with a maximum passenger capacity of 70%, as soon as mid-
August.
Source: La Nacion, INDEC, Ministerio Salud
Public Sentiment
● Feelings of anxiety, helplessness, and pain increase as people face an increasingly uncertain future, and
almost everyone has been affected by the loss.
● At the household level, since the isolation measures were taken, 60% of all surveyed households, their
income has decreased as a result of the measures taken, that is, 3.6 million households in which 15 million
people live.
● In the context of social isolation, the main cause associated with the decrease in income is related to the
type of economic activity (street vendor, self-employed plumbing, masonry, electricity, etc.) and the
impossibility of going out to work (56%); followed by temporary suspension (18%); the decrease in the level
of sales, orders or customers (15%); The reduction hours worked (12%); the reduction of salary (8%),
among others with less incidence. This is reflected in, for example, those homes without presence of
employees, 72% suffered a reduction in their income. In addition, 7.2% of households declare that at least
one job has been lost: in 400,000 households one person has lost her job.
● Mental health professionals agree that the discomfort of study, work, sport, recreation, the whole life of
the people and families confined to their homes, brought with them mental disorders or aggravated some
pre-existing ones. Fear of death and of causing it to loved ones, deprivation of intimate contact with loved
ones, uncertainty about the duration of the pandemic and the cessation of exceptionality, fear of losing
employment or part of income, would concur to generate discomforts that physically manifest as
tachycardia, dizziness, insomnia, panic attacks, intestinal disorders, alcoholism and other pathologies.
Next Steps
● Argentina debates internally over the agonizing choice between, on the one hand, prolonging its quarantine
to stop the virus and printing money to relieve its impoverished population—or on the other reopening the
country at the risk of runaway infections—.
● According to a report issued by Singerman & Makon, as for the consumption priorities for the post-
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quarantine stage, tourism continues to lead the ranking within non-food items. In relation to this, more than
half of the respondents stated that the quarantine situation increases their desire to travel. This effect is even
greater in younger groups. However, the fear of traveling for fear of contagion and the loss of purchasing
power significantly affect the travel decisions of the respondents.
● Regarding the recovery horizon of tourist activity, travel expectations continue to be towards the end of
2020 and the beginning of 2021, in addition to which more than half of the cases had to directly reschedule
a trip for next year.
● Ensuring health security is consolidated as the main measure that destinations should take to encourage
people's travel decisions, as evidenced in the previous survey.
● Trends on the new tourist for the post-pandemic stage show that respondents plan to travel with their family
group, using air transport or their own vehicle as the main means of transportation and traveling for vacation.
● Regarding the chosen destinations, in general terms it is evident that the majority would choose to travel to
the interior of the country, and around a third would prefer to travel abroad. Of those planning to travel
abroad, most would choose Europe as their destination, mainly Spain and Italy. In Latin America, Brazil at the
top, and North America the United States as the country most chosen by the respondents. This shows that
despite having been the focus of infection during the pandemic, the most traditional international
destinations continue to maintain their attractiveness for Argentine tourists.
● Reactivation of international flights is expected for September. But now it depends on confirmation of
authorities of the frequencies and airlines to travel.
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TRAVEL TRADE STRATEGIES
AVIAREPS Argentina’s main goal will be to position Paradise Coast by stimulating and promoting the diversified
tourism options the region has to offer, creating innovative packages through most relevant tourism partners such
travel agencies, TTOO & consolidators, aiming to increase visitation numbers in upcoming months/years.
Our services include, but are not limited to:
AVIAREPS Argentina will make sure local agencies and key trade partners are fully aware of Paradise Coast location,
offer advantages, key differentiators vs other destinations that make this place unique and unparalleled. AVIAREPS
team will guarantee a solid consolidation of Paradise Coast image/brand among industry partners.
Objectives
Based on a solid local expertise and know-how, AVIAREPS Argentina will develop specific actions focusing on:
- Ambassadors of Paradise Coast in the local market. Leveraging our local expert team by transmitting across
the message to all relevant local trade that could lead to a well-established presence and a wider brand
awareness.
- In-depth product trainings and fun learning activities to establish a solid image of Paradise Coast in the
market
- Local face in the market of Paradise Coast, fully recognized by travel professionals . Paradise Coast will be
shown and identified as a ONE-STOP destination that offers to everyone a wide range of option looking for
fun, gastronomy, diversity, relaxation, sun and beaches, family memories, romantic getaways, nature, eco-
experiences and much more.
- Trade mapping thru business intelligence/data tools that guarantee a more effective approach with product
managers in charge of new product development
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Some of the Key Trade Players
That being said, AVIAREPS Argentina will engage Tour Operators, OTAs, High-End and travel agencies to sell Paradise
Coast as a unique destination in Florida. These are some of the actions that will be implemented:
E Learning sessions/Trainings: Work closely with travel agencies, tour operators and product managers at major
wholesalers to understand their needs and create opportunities to develop alternative programs to sell the
destination and training the commercial and operation teams about the destination so they can properly sell it
following destination’s and travel partner’s interests.
We know knowledge is power, therefore we are convince that to attract our local agencies’ interests we need to
guarantee monthly webinars and E-Learning sessions that will answers all what agencies need to know, to get familiar
with the destination. Agent will become true Paradise Coast Ambassadors fully committed to sell & promote.
Goal: 1 major training session per month to capture interest from at least 50-70 industry professionals at no cost.
Webinar & communication Platform: Relevant information to travel agencies & TTOO is key to engage them to
increase selling opportunities of Paradise Coast as a destination. To answer this question, AVIAREPS Argentina has
the local know-how & expertise to create dedicated webinars via its own platform. Thru this tool, agencies can receive
first hand updated information of the destination news, attractions, new partnerships, trends and much more.
AVIAREPS CRM will be used to cover all key players and tourism actors in Argentina by spreading constant information
of the destination. Our expectation will be to cover more than 1,000 travel professionals nationwide.
Registrations and completions of the program to be incentivized by a series of Gift/Reward programs promoted via
such platform.
Full assistance and organization of Trade Shows & Events, with Sales meeting schedule
FIT 2020: The 25th edition of FIT - International Tourism Fair of Latin America - will take place from December 12 to
15 at La Rural. FIT 2020 reschedules its date due to the health emergency caused by Covid-19. FIT stands out for the
great call, the variety of tourist options and the attractiveness of each of its stands, presentations and shows.
The Fair constitutes the most important meeting point for tourism in Latin America and in its 24th edition of 2019 it
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received more than 103,000 visitors, including professionals from the sector and the general public, with the
participation of more than 50 exhibiting countries and all Argentine provinces.
AVIAREPS Argentina would accompany in a Visit USA booth, coordinate set up, staffing, as well preparing a special
schedule of meetings contemplating the 4 day Fair. The meetings would be scheduled with tour operators specialized
in Florida, and members of Visit USA Committee, as well as other important trade partners. Target: 20 meetings with
strategic trade and media.
Also to consider option to share booth with other potential partners to minimize costs.
B2B/B2C Events: Our services include the creation of tailor-made events for our clients or the participation at some
third-party’s events on behalf of our clients. Our events are designed following our clients’ needs with the best travel
partners selected by number of sales and potential for the destination. Due to the good relation AVIAREPS Argentina
has with different events suppliers in cities like Buenos Aires, Cordoba, Rosario, we minimize costs and maximize
quality and partners attendance. We strongly recommend to work with partners and accompany them I their won
workshops, mission and events as a support and working together.
Virtual & Digital: Our industry is going thru challenging moments and every company is expecting to create its
strategies aligned with this new reality. As a way to answer these expectations, AVIAREPS Argentina is fully capable
to create virtual events/venues from the technological set up, invitations, re-confirmations, project kick-off, reporting
and post event actions & follow-ups aiming to fulfill Paradise Coast KPIs and targets.
Trade: Sales calls, destination trainings & Travel trade partner Co-ops & Incentives
Sales calls: AVIAREPS Argentina has deep knowledge and extensive relationship with the tourism and airline industry,
and we are specialists in leveraging this seeking to work the best way with tour operators, wholesalers, travel agents,
MICE organizers, airlines, and other travel-related players. Our sales calls targets are analyzed and chosen using travel
tools like Accelya -eSmash, Sabre and CAPA. Our monthly sales calls are designed using solid sales strategies to
increase knowledge of the destination, number of visitors to the destination, extend length of stay and average spend.
Our goal will be to conduct at least 20 sales calls a month achieving the best mix among the distribution channel.
AVIAREPS Argentina is aware that market expectations also come from secondary cities and regions, furthermore our
commercial actions will have a nationwide coverage including cities such as Cordoba, Rosario, Mendoza. These cities
can be covered with active Visit USA Committee activities.
Travel Trade Partner Co-ops: Establish large-scale strategic partnerships with major travel trade, hotel chains and
airlines to broadly promote the destination as the leading luxury/leisure destination for Argentine travelers. Main
purpose of such actions will be to reduce costs meanwhile to reinforce a strong message of selling the destination.
Paradise Coast Co-op Campaigns with key wholesalers, retail chains, OTAs and airlines future outlook:
Upon confirmation of budget, AVIAREPS will evaluate and work with key travel partners in Argentina to launch large-
scale campaign to drive sales.
Related steps:
● Tactical action to drive sales as needed with major partners such as main carriers, flying to Miami (AMERICAN
AIRLINES, COPA, LATAM) which have an internal media network and consumer base of Frequent Flyers which
can provide significant leverage.
● Ensure trade press coverage of the events, pre & post to maximize buzz for Paradise Coast programs.
● Cover events via social media channels, Instagam and Facebook, posting activations with engagement and prizes
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AVIAREPS Argentina has a strong networking with key partners such as Hotel Chains, carriers and other partners.
Retail Agency Sales Incentives: Support major travel agency networks which are the top sellers of the destination
with gifts/win a trip (or reward point) incentives to drive sales of new products and increase sales during tough
periods.
Through lucky-draw or sweepstakes activities, AVIAREPS local team will assure travel professionals participation in an
innovative way.
Related steps
● The Agents will be ranked according to services sold of the destinations,
● Agents will be given sales target and those who exceed targets will be rewarded with incentives.
● Work closely with partner destinations, airlines, hotels & attractions to build attractive prizes for Sales
Incentives.
● Utilize customer databases from partner entities to further enhance promotions.
● Work across social media platforms to further drive competition between individual consultants.
● Launch the MICE campaign with dedicated MICE workshops with major planners.
● Working closely with trade partners and destinations, run a regular feature in major MICE trade publications
encouraging MICE planners to choose the US for their top incentive trips and conferences.
Destination Reviews per Year – ONE in 2021: AVIAREPS believes that hosting at least one FAM in the 2021 is
important to aid in product development. Development of program will be made jointly with client and airlines to
better adequate site visits to the market needs.
Thanks to our local business intelligence tools, AVIAREPS Argentina will identify top sellers to Florida, key prospects
as well as market selling trends to maximize FAM goals. Recruiting will aim to make the group varied, trying to have
Operators/key Travel Agents. An AVIAREPS coordinator will execute and attend the FAM with the group, also
providing clarification, information and problem solving on the destination.
To guarantee a measurable ROI of such actions, guests will be created dedicated packages to sell all the variety and
endless offer of Paradise Coast, once destination review comes to an end.
Proposed Tactical Programs: Collaborate with multiple layers of stakeholders including destinations, hotels,
attractions, and government and trade partners to secure co-op opportunities for Paradise Coast in Argentina.
Paradise Coast Sales Mission to Argentina: plan, organize and host Paradise Coast launch sales mission in Argentina
(in 2 cities Buenos Aires and Cordoba) inviting key industry partners to create awareness on how Paradise Coast will
support common opportunities and create benefits to the industry.
Actions to include:
● Paradise Coast Information session for key trade stakeholders & trade press.
● Paradise Coast travel education Seminar for retail travel agents.
● Close contact with commercial departments of US Consulates, and Visit USA partners in Argentina to support
the mission
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Communications Program
Travel Updates through e-mailing: target 5.000 travel professionals, seeking to Increase awareness of destination
offers.
● Send monthly email blasts with simple image and key messages
● Subscribe new members to AVIAREPS CRM to receive monthly releases
● Evaluate possibility of partnership with a local tourism magazine for editorial content aiming to
cover 18.000 travel agents in all the country, thinking of a advertising and marketing mix
combining electronic emailing and advertising
Travel Trade quarterly e-newsletters
● Target travel representatives distributing quarterly e-newsletters with latest updates on
attractions, event calendar, campaign and other relevant trends, in order to be in forefront of
agent`s minds.
● Additional newsletters can be added to this schedule should new information has to be
promoted.
Reporting
AVIAREPS will present monthly reports including but not limited to:
● Market review of economic and travel trends, statistics on aviation overview
● Sales activities as planned: sales calls, key account and coop activities, email campaigns,
identifying each market segment
● Marketing and Media updates regarding opportunities, competition activities, editorials and
placements.
● Database: update on actual and new contacts
Annually AVIAREPS will provide a consolidated report with all the monthly conclusions.
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AVIAREPS ROADMAP TO POSITION PARADISE COAST IN ARGENTINA – KEY CHANNELS
SUMMARY
Travel Trade Marketing
Mapping the Travel agent target list. Target major wholesalers and retailers in each market including specialized
agents in the following fields:
● Sports
● MICE
● Family
● Wedding
● Honeymoon
● Gastronomy
● Plus 45 years old, financially stable
● LGBT target
● Updated contents to dedicated travel trade section on the websites
● Group travel agent familiarization tours
Travel Agent Training
● Daily/Weekly sales calls
● Webinars
● E Learning Platform interactions
● In-house travel agency seminars
● Group workshops
● Road shows
● Trade Shows (such as FIT and LADEVI workshops)
▪ Trade show participation and management
▪ Off-line co-op promotions with key airline and travel trade partners
▪ On-line co-op promotions with:
▪ Travel agent websites
▪ Travel portals
▪ Airline websites
Airline Relations & Joint Marketing
● Sales calls to partner and target airlines
● Airline co-op market campaigns
● FAM partnerships
● Event partnerships
● Promotion partnerships
Consumer Marketing
● Consumer contact databases
● On-line co-op advertising campaigns tying-up with:
▪ Brand partners
▪ Travel agent partners
▪ Media partners
▪ Airline partners
● Limited off-line co-op advertising campaigns
● No budget for stand-alone brand advertising campaigns
● Limited investment in consumer travel fairs (FIT)
On-line Marketing
● Co-op campaigns with key partners
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● Develop social network promotions
● Establish mobile phone promotions
● Search engine optimization
● Banner promotions
● Virtual Events
GOALS TOWARDS TRADE & TOUR OPERATORS
Objective:
To target volume thru Groups handling along the year. To deal with TOP well respected/known TOUR OPERATORS in
the market allowing them to promote „ Meet and Greet service experience in Paradise Coast “
KPIs
• Number of visitors.
• Number of nights.
• Average spends per trip.
• Number of new Paradise Coast products & packages developed and sold
Customers’ most desirable destinations in Florida
• Miami & Orlando
• Sales Tools to be used / Form of negotiation
• Local negotiation with each local TO.
• B2C communications via tourism packages mass mailings and newsletters to customers.
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PUBLIC RELATIONS STRATEGIES
Thanks to a solid effective relationship with key magazines, travel trade publications and relevant newspapers,
AVIAREPS Argentina will work on year round PR strategies to generate a good number or articles to highlight Paradise
Coast most well position spots as well as to back up lesser-know places to be discovered.
Press Releases: generate media coverage focusing on the diversity and latest offers of the destination with up to two
monthly press releases.
Media Interviews: generate immediate publicity and encourage wider media coverage regarding Paradise Coast.
Develop media interview schedules for Paradise Coast at major trade shows in the country. Goal: 4 per year.
Media Calls/Partnerships (4 calls per month) AVIAREPS will explore new opportunities to design exclusive coverage
with online and offline media players. Our PR team will also pay special attention to local celebrities that become
spokespeople for premium brands, in order to promote cross selling and cross promotion projects.
Press Trips: generate in-depth media coverage on the Paradise Coast offer. Organization of Press trips including
trade press, consumer press, travel writers, and travel bloggers who can publish relevant opinions that can generate
impact that can be translated into 500K USD media coverage. The target would be trade and specialized niche media
such as LGBT. Media partners to approach:
Influencer Trips/ Activations: Paradise Coast has a variety of themes to be explore, people from all ages, the main
goal is to select a diversity of influencers in order to reach as many points of interest as possible with local travelers.
That been said, instead of suggesting long term contracts with a few influencers, that would cover only a few topics,
our suggestion is to work in short term partnerships with more qualified influencers, through only barter
negotiations, never through payment, which opens the possibility of having many influencers actions costless, if we
succeed in the negotiation with partners (airline, hotels, restaurants and other local partner). These influencers,
combined, are specialized and have an audience related to the travel themes: adventure, family, romantic, water
sports, beaches, cuisine, wildlife, lifestyle, among other points of interest. These preselected influencers have a deep
reach in a wide range of Medias such as Facebook, Instagram, Twitter, YouTube, TV, blogs, websites and magazines
Crisis Management: AVIAREPS has an extremely professional team with experience and tremendous strain capacity
to apply in case of crisis, to minimize adverse impacts. Factors which can be considered among the greatest risk
factors for travel to Paradise Coast. All emergency actions will be taken in parallel with regular activities described in
this RFP, as AVIAREPS will carry out its regular activities according to the sales & marketing plan.
Media Digital Event: organize at least one major PR event per focus market. AVIAREPS suggests an organization of a
media event focused on a specific theme theme to engage with top journalists, bloggers and influencers of
Argentina. Target 10/15 selected media.
GOALS TOWARDS PR STRATEGIES
It is also essential, in our understanding, to achieve:
• High engagement: From the media, having increasingly requests from journalists, broadcasters, bloggers and
influencers, and also from the public, showing a considerable growth of interest in Paradise Coast;
• Credibility: As representing both AVIAREPS and Paradise Coast, to be trustable and recognizable source
whenever it comes to provide data, information and any content related to tourism in Paradise Coast;
• Solidify the destination: It is mandatory to state Paradise Coast media presence on qualified media;
• Raise awareness about the destination: To strongly demonstrate the versatility of the area.
Objectives:
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- To use AVIAREPS local strong relationships with local media to get high quality releases
- To achieve 500K worth in media value in Y1
- To generate more coverage in print travel trade media
- To organize 2 press trips with TOP Journalists that have a strong voice in the local travel industry in Y1
- To get at least 2 Newspapers Tourism section covers in Y1
- To organize 1 virtual media event thru a local co-op to invite at least 5 journalists for a panel to discuss what
Paradise Coast has to offer to Argentine customers
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SOCIAL MEDIA & DIGITAL MARKETING - STRATEGIES & OBJECTIVES
Digital Activation Strategies Overview
Although Paradise Coast is partially known by the market, there is still a lot to do on Social Media. Our challenge is to
expose the huge range of attractions, beauty, activities, history, food and many other niches that are underrated and
have a great potential to attract many different kinds of travelers that would either visit places they didn’t know
before or extend their stay and combine on their trip famous attractions and beaches with other less explored
activities.
Objectives
It is also essential, in our understanding, to achieve:
High engagement: having a lot of comments, shares, reactions
Credibility: to be a trustable and recognizable source whenever it comes to provide data, information and any content
related to tourism;
Solidify top destination: Paradise Coast already has a naturally good exposure, but it is mandatory to show social
media presence as an original destination in Florida;
Raise awareness: To strongly demonstrate the variety and the quality of Paradise Coast attractions and gastronomy,
making sure that every single traveler will get to know at least one activity/attraction in the area that would fit their
interests.
AVIAREPS proposes the following actions:
In our combined AVIAREPS action plan for LATAM, we are recommending Spanish Social Media sites in Facebook and
Instagram. This sites and the content will be managed by our Mexico office with relevant content to all 4 Spanish
speaking markets: MX, CO, AR & CL.
Create an editorial calendar with weekly posts: static plates for Facebook with replica on Instagram. - 1 animated gifs
or short videos for Facebook with replica on Instagram. - 2 stories for Instagram with replica on Facebook.
Topics: destination, attractions, holidays and commemorative dates, user generated content (UGC), press trip
material, links to articles / stories, and general information.
Goals in Social Media:
Ads intended to increase interaction with the publication.
Ads intended to increase Brand Recognition.
Traffic announcements to the website with information on the destinations.
To start the promotion of the Collier County we recommend the creation of the social media channel in Spanish, this
will help us to reach more people and penetrate our niches easily with organic content.
GOALS TOWARDS END CONSUMERS
AVIAREPS will suggest to Paradise Coast, events of B2C related to Food, Travel and Experiences.
Sports: Leverage on existing wide offer to enjoy sports shows such NFL, NBA, Marathons, Amazing Races contests to
encourage Argentine customers to enjoy Paradise Coast as unique dream destination full of sports variety.
Music: Take advantage of all existing music programs & calendars in Paradise Coast throughout 2021 to create tailor
made offers to Argentine audience to visit and enjoy during concerts and shows season.
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Gastronomy: To discover endless offer of a rich gastronomy that can be found in Paradise Coast, to exchange
experiences, know-how, and mutual willingness learn of food, tradition and cultural offer.
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CALENDAR OF PROPOSED TRADE MARKETING & PR ACTIVITIES FOR THE FY 20-21
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COST OF SERVICES TO THE COUNTY - Budget
Below a suggested annual budget for the period OCT/20 – SEP/21 that encompasses Marketing Trade & PR activities.
The retainer fee includes administration expenses, the staff described in the proposal, clipping basic, newsletters,
access to database for CRM, trade and media calls, storage and office space, as well as basic translation of all press
releases and collateral material.
Provide monthly reporting on all activities as detailed previously.
TRADE
Tradeshow FIT (organization) 800,00
Sales Calls included
Trainings 2000,00
workshops/Roadshow
participation 1.700,00
Destination Review/FAM 2.000,00
SUBTOTAL 7.000,00
PR
Services described included
Influencer trip investment 2.000,00
Press Trip 1.000,00
SUBTOTAL 3.000,00
SOCIAL MEDIA
Social Media Handling (centralized
in MEX office) included
SUBTOTAL 0
TOTAL TRADE & MARKETING INVESTMENT 10.000,00
RETAINER FEE US$ 2000 per month 24.000,00
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EXPERIENCE AND CAPACITY OF THE VENDOR
AVIAREPS Global Background
The AVIAREPS group was founded in 1994 in Munich, Germany with the goal of meeting the growing demand for
representation services. The company began by representing airlines, but quickly expanded to represent tourism
boards and commercial trade associations, which were also looking for the unique global marketing network that
AVIAREPS provides.
Today AVIAREPS AG is the number one tourism representation company worldwide, providing representation,
marketing, sales, MICE, trade and PR services in 66 own offices to more than 180 accounts in its client portfolio. In
2010, AVIAREPS was affiliated to UNWTO (United Nation World Tourism Organization), gaining access to a global
network of institutional and professional contacts as well as information about challenges, market trends and the
development of the tourism industry.
AVIAREPS is also a leading market player in the field of Tourism Public Relations. Our strength lies not only with
comprehensive media management covering tools such as media releases, media promotions, crisis management,
press incentives and social media but also the efficient combination of all instruments for each of our clients.
A reason that allows AVIAREPS to always deliver great results – besides our structure, connections, expertise, abilities
and dedication - is the fact that we work with the policy of always do more with less. That mentality, strongly
disseminated in our offices, is responsible for outstanding achievements, including exclusive negotiation conditions,
excellent ROI and many costless but high-quality publicity.
Our offices worldwide are very well connected and integrated, always trading knowledge and information about
tourism, MICE, new trends, insights, marketing and PR, what makes AVIAREPS unique in the concept of global cultural
knowledge in any tourism business related.
Several of our clients have entrusted multi-country agreements to us, providing our team with an extensive
knowledge on how to structure and roll out client contracts covering Latin America as a region, combining regional
supervision with local expertise, always keeping in mind the utmost leverage of the implemented programs for the
whole region.
Internationally, AVIAREPS represents a growing number of worldwide destinations and attractions. This is also the
case in Latin America. We understand the demands and wishes of the international market and know how to satisfy
them and, specially, how to inspire local travelers to visit these places. Nevertheless, each client within the network
is treated with confidentiality and privacy, unless they expressly wish to co-operate with other clients.
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AVIAREPS Argentina
AVIAREPS Argentina office was founded in 2010 and since the very beginning has become the market leader in the
representation industry in Argentina, not only for its local knowledge of latest tourism trends but for its solid
support to travel trade and media partners.
AVIAREPS Argentina team has a vast experience in the tourism
industry with specialists in trade, sales, marketing public relations,
management and administration areas. Our office operates as a
representation for airlines and tourism destinations for sales,
trade and PR. AVIAREPS Argentina is the official representative
airlines such as Ethiopian Airlines, Amaszonas, China Southern,
Asiana Airlines, Singapore Airlines, companies such as Accelya
Group, Dubai Exports, St-Martin among others. Since its opening
in Argentina, it has evolved and is clearly the most important
representation company in the country.
The team includes bilingual professionals, with experience with global and regional accounts who previously worked
for several travel & tourism companies. These assets provide our clients with a differential instrument, key to
developing future strategies. Such characteristics and segment needs is another way in which we distinguish
ourselves from our competitors. All AVIAREPS team are driven by targets, ROI and KPIs.
Located at the city center, one of the best locations, AVIAREPS Argentina is on Av 9 de Julio, one of the main
avenues of Buenos Aires, and just around the corner of location of airlines, agencies and tourism offices.
Thanks to its local relationships, AVIAREPS has established effective commercial bounds with trade stakeholders, OTA,
retail agencies, TMC and major carriers flying to Florida such AA, UA, DL, CM, AV, LA and AR that could become key
potential allies to boost the destination.
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Our services include, but are not limited to:
We believe and invest in Research & Analysis tools for the benefit of our clients
Due to the nature of our business, where we as well represent 100+ airlines around the globe, AVIAREPS has specific
market intelligence resources to measure air traffic results to and from any destination in the world. In addition, we
can analyze for Paradise Coast, any other source markets and develop tailor-made strategies.
AVIAREPS is subscribed to Market Intelligence Tools such as CAPA, Sabre ADI (MIDT) and Accelya eSMASH. These
tools enable AVIAREPS to provide news and analysis on a regular basis for our clients.
Using Sabre ADI and eSMASH, AVIAREPS can report on a monthly basis the Airline Industry BSP sales as well as market
share of air traffic which leads to further investigation and analysis to propose activities to increase visitor numbers
to Paradise Coast.
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AVIAREPS Argentina Client List
DESTINATIONS
St-Martin
Official representative with responsibilities for travel trade marketing & PR– since July 2020
Dubai Tourism
Official representative with responsibilities for travel trade marketing– since July 2020
Moscow Tourism
Ongoing Project representation for travel trade marketing and PR – since 2018
CRUISES
Royal Caribbean International
GSA contract with the responsibility for trade sales since July 2020
AIRLINES
Amazonas Linea Aérea
Official representative with responsibilities for a full range of GSA services, handling online flight operation since 2019
Asiana Airlines
Official representative with responsibilities for travel trade marketing, PR and MICE since 2014
Czech Airlines
Official representative with responsibilities for a full range of GSA services travel trade marketing and PR since 2013
China Southern Airlines
Official representative with responsibilities for a full range of GSA services travel trade marketing, PR and MICE 2014
Ethiopian Airlines
Official representative with responsibilities for a full range of GSA services travel trade marketing, PR and MICE,
Digital, online sales, handling online flight operation since 2018
Singapore Airline
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Official representative with responsibilities for a full range of GSA services travel trade marketing since 2015
SERVICES
Lounge Pass
GSA contract with the responsibility for trade marketing since 2014
Dubai Exports
Official representative with commercial an trade marketing – since July 2020
Tax Free Shopping
Ongoing Project client for travel trade marketing– since 2019
Conflict of Interest
There are no conflicts of interest to participate in this RFP.
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AVIAREPS Argentina Market Expertise
CLIENT
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PARTNER OPERATOR
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MEDIA PARTNERS
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Case Studies
AVIAREPS main objective will be to develop and promote The Collier County by promoting the variety of activities
options of the county, designing innovative commercial strategies with tourism and non-tourism partners
TRADE & PR EVENT
Ethiopian Airlines, the national carrier of Ethiopia, is the fastest growing and most profitable airline in Africa and ranked by IATA
as the largest airline in Africa.
DESCRIPTION – Ethiopian Airlines launched online operation in Buenos Aires in March 2018. Our offices organized a flight launch
event and all activities related to a new online operation.
OBJECTIVE – to reinforce the relationship with the trade media, the industry and the traditional media, bloggers and influencers.
Get the News to all the market
ACTIVITIES – Baptism of the inaugural Flight, received by the local authorities such as Ministry of Transport, Ministry of Tourism,
Foreign Affairs Representatives and the VicePresident of Argentina. All women operated Flight due to International Woman Day.
Cocktail and activities as ribbon cut at the Airport and checkin in events.
In addition, we held a lunch with top 100 travel agencias, reference of the tourism industry in Argentina, to inform on the
product, services and benefits of Ethiopian airlines in Argentina with the new Flight and all the international network offer ed.
President Macri received the crew in the Residence of the President in Buenos Aires
RESULTS - More than 20 articles published in the month of March 2018 in magazines, newspapers B2B y B2C.
Ad Value of US$ 440,000.-
Launched with 5 flights and in 3 months turned to daily Flight.
After 6 months reached 6,21% Market share to Asia and Africa,
Top destinations &market share to be BKK 21%, DEL 24%, BOM 19%, CAN 13%, SIN 13%
TRADE & PR EVENT
Chile Winter Season Launch in Argentina
To communicate the Chilean winter holiday season to Argentinean Operators
and Agencies.
Execution and Results:
We organize a presentation event in the Chilean Embassy gathering more than
100 tourism operators and agencies from Buenos Aires and Greater Buenos
Aires.
Following the destination´s presentation all attendees participated in a
business roadshow with Chilean service companies who participated in the visit. Operators and Agencies had the opportunity to
meet them in person and arrange commercial deals.
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As part of the event, we developed different
attractions in order to show Chile most
important attractions. Example: Wine and
food testing sponsored by Valparaíso region,
Snow Photo Opportunity.
Leisure Buenos Aires Latam Road Show Dubai – May 2019
Background:
According to the growth that was taking place in the market, it was considered the importance of coordinating an action for tour
operators who manage the leisure segment as well as MICE corporate traffic.
Objectives:
Training participants and update them about new attractions, Expo 2020, and how to sell the destination.
Strategy:
A cocktail followed by a presentation of the destination took place. Agencies were grouped in tables of 8 each and participated in
a “mission” to develop different itineraries for a variety of target audiences. The itineraries were evaluated and one table won
best itinerary presented. The prize was to participate on a FAM Trip to Dubai.
Results:
90 Travel Agencies participated in the event, mostly sales executives, product managers. All of them in need of detailed
information regarding recent new attractions and about new developments of the city and how to sell it better. Few of them new
about the Expo 2020, so this event was definitely worth it to them.
MICE Buenos Aires Latam Road Show Dubai – May 2019
Background:
The MICE segment increases daily worldwide and so it does in Argentina. Dubai is an exotic and a desired destination for thes e
potential customers having the possibilities to offer a variety of options. As per this reason, a specific event to them have been
coordinate so as to be able to generate a liaison between them and Dubai Tourism Office representative and to offer them a
targeted presentation of the destination.
Objectives:
Promote the 2020 Expo and educate the participants on possibilities to develop MICE actions in Dubai.
Strategy:
Dubai offered a private lunch to TMC´s and Corporate Travel Agencies and trained on Dubai Expo 2020 and the destination.
Results:
10 guests attended, all Meeting & Events Managers, Sales Manager and Directors. 100% of the MICE companies approved the
event. They were in need of updates regarding the destination. They were not familiarized with the Expo 2020, and understood
the bigger picture and what it will represents. This was the starting point to understand the best way how to work groups for the
Expo2020.
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PR – PRESENTATION MEDELLIN
Objective: To communicate Medellin´s touristic offer in Argentina
Execution: We conducted a press event with more than 20 journalist from
national newspapers, trade publications, tourism magazines and blogs, social
media influencers and news agency´s journalist.
The meeting was held in a downtown hotel and consisted on business breakfast
including a formal presentation, Q&A session and the participation of a
“Silletero” from Medellin. He is a very typical craftsman from Medellin who
builds enormous flowers arrangements.
Results: More than 20 articles published in most important Argentinean media.
TRADE SHOW SUPPORT – VISIT FLORIDA
In the framework of FIT - International Tourism Fair - we were contracted by Visit Florida to assist during the Fair and during the
visit by Carolyn Jones, Visit Florida.
We prepared a special schedule of meetings prepared contemplating the 4 day Fair. The meetings were scheduled with tour
operators specialized in Florida, members of Visit USA Committee, authorities of Argentina Travel Agency Association, airline
partners as well as interviews with trade media.
To all the scheduled meeting all Florida partners were invited such as Palm Beach, Ft Myers Sanibel, Naples, Ft Lauderdale.
TACTICAL PROMOTIONS
Objectives
Ethiopian Airlines, as a new Brand in Argentina has needed to diversify the marketing and tactical promotions. We as
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representatives have worked in seeking for key partners to leverage the investment and target the potential customer. All B2C
activities with high yield clients.
Activity:
2019 FIVB Snow Volleyball World Circuit (International Volleyball Federation)
Argentina was first country in South America to organize a stage of the FIVB Snow Volleyball World Circuit 2019.
The World Circuit will feature only 3 cities around the world in its inaugural season: Wagrain-Kleinarl (Austria), Kronplatz / Plan
de Corones (Italy), and Bariloche, Río Negro (Argentina).
Great visual display, fun, entertainment and international projection are some of the attributes o f the new discipline that has
Olympic goals in the Winter Games.
Activity:
Porsche cobranding action - event in La Plata car racetrack, where new Porsche models will be presented during one week having
50 people per day on this top VIP event. The new Porsche 911 model was presented.
Ethiopian presence with flags and showing C9 business class product among high yield customers
Activity:
Ethiopian Airlines sponsorship of Polo Team - high yield customers
PR – FOOD EXPERIENCE WITH JOURNALISTS
ACTIVITY – The idea was to find a orginial way of showing the food and beverages offer of the Area ofm Araucania jn Chile.
We invited 10 journalists of travel media and Food Magazines to be taken to a restaurant and experience the food of the Regio n.
The guests prepared their own cocktail and appetizer with the ingredients given.
To finalize during the lunch, the Director of Tourism presnted the destination showing images of attractions of the natural and
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cultural resources, apart from the Food.
INFLUENCER TACTICAL ACTIVATION
Background:
Every year, worldwide tourism industry players meet at FIT (Internatinal Lati n
America Tourism Fair), which alongside FITUR (Madrid) and ITB (Berlin), has
grown and consolidate as one of the most important expos.
Objectives:
• Launch the promotion of 20% discount for Argentines traveling to Chile,
taking advantage of the opening of FIT, the Tourism Fair in Buenos Aires.
• Target promotion to general public.
Strategy:
• During one day, 10 models dressed with Chile t-shirts made a big
display and gave away magazines to people in the streets of Buenos
Aires and next to the FIT
• After the display in the streets, the models made their walk into the
Fair together with our Brand Ambassador, Catherine Fulop (top
model/actress), who launched the promotion at Chile’s stand,
together with the Chilean Ambassador and other authorities. More
than 30 journalists were present at the launch.
• We developed a webpage www.cruzachile.com.ar featuring over 200
places between hotels, restaurants and retailers that offer discounts
on Chilean regions.
Social Media:
• We developed 2 videos, previous to the launch and post launch of the
actress promoting the offer, which were uploaded on YouTube and in
Chile Travel webpage. Also, a series of 12 tweets were displayed in her
account
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Social Media Development in the market – ethiopian airlines
Background:
AVIAREPS handls in Argentina for Ethiopian Airlines the account of FB, IG and TW.
On a daily basis and through a community manager we load special fare offers,
product and route launch, cobranding and marketing activities as well as
engagement promotions to increase visitors and followers.
All accounts link to the local web of Ethiopian Airlines seeking to convert visits to
actual websales
Objectives:
● Increase number of page likes
● Increase engagement
Strategies:
AVIAREPS’ digital strategy is based on research – assessing what is working and
what is not, assessing weaknesses and strengths, analyzing opportunities, and
then partnering with digital and trade partners which have the necessary digital
power to drive significant increases in engagement.
To present clear goals to Peru Tourism, where investment was secured and
optimized with co-op partners, and results and monthly progress was monitored
and reported in detail to fine-tune the digital strategy for Peru Tourism in the Brazil
market.
RESULTS 1st semester 2019
IG Number of followers: 7060 organic followers.
33436 people read us
31 people access our website weekly
1833 people search us
67470 times our publications appear
Drawings were held in conjunction with several accounts of influencers and key
travel accounts
TW Number of followers: 3418 organic followers.
Impressions: 489146 impressions.
Our tweets were viewed / read 489146 times.
Visits: 16536 people visited our profile.
Mentions: 2654 mentions
FB Number of followers: 673 Reach
29,733 accounts.
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Company Registration
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TAX ID Registration
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Insurance
AVIAREPS Argentina is currently covered by the Global Insurance Policy of AVIAREPS AG (policy is being submitted in
this process).
In case of being awarded with the contract, AVIAREPS Argentina commits to contract a local insurance as per Collier
County’s requirements.
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SPECIALIZED EXPERTISE OF TEAM MEMBERS
AVIAREPS ARGENTINA TEAM FOR COLLIER COUNTY
Micaela Poole
General Manager
Argentina & Chile
Micaela has more than 23 years’ experience in the Travel Industry. She holds a Master’s
degree in Strategic Marketing from the University Politécnica de Madrid. Micaela gained
experience working for 16 years at United Airlines in Buenos Aires, where she held various
positions and gained significant knowledge in the Aviation sector. As a Marketing, Public
Relations, Media & Advertising Coordinator she also developed an excellent network with
all players in the argentine market. Micaela joined AVIAREPS in 2012 initially in charge of
Argentina and since 2014 is also responsible for the Chilean market.
Micaela is recognized as a leading Sales and Strategy specialist on behalf of overseas clients. Prior to join AVIAREPS,
Micaela was responsible for all sales and marketing activities for United Airlines, including actions with Tour Operators
and trade partners. Was involved in tactical programs to launch New York, Washington and Chicago flights, as well as
recovery programs after Sep 11.
For the past 24 years in the Airline industry, she has developed an excellent network with all players in Argentina and
know-how about needs, expectations and optimization of results, such as co-ops, sales campaigns, developing brand
awareness and marketing strategies.
Maria Laura Romero Mirci
Tourism Account Manager
Tourism professional with more than 27 years in the market, having specialized in the
strategic positioning of products and tourist destinations through her ability to
understand the way to approach the most convenient actions to work according to the
local and international market´s reality and needs. Maria Laura holds an MBA specialized
in Strategies.
Joined AVIAREPS in 2019 to handle Turismo Chile account in charge of the relation with
Trade, to the add new clieents such as Dubai Tourism and the latest incorporation of
Royala Caribbean International. Has an excellent and in depth relation and knowledge of the main Trade players.
Mariana Martin
Public Relations Executive
Mariana started her career at Sheraton Buenos Aires as PR Assistant and later joined a well
known PR consulting firm for 9 years: Muchnik, Alurralde, Jasper & Associates working for
international tourism accounts such as Sheraton Hotels, United Airlines, British Airways and
Star Alliance. In 2008 she joined the marketing and public relations specialist EURO RSCG
Buenos Aires as Account Director working for global automobile brands such as Peugeot,
Volvo or Yaguar and MSC Cruceros.
Beginning of 2013 Mariana joined AVIAREPS taking over PR and Marketing responsibilities
for Tourism Chile.
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She is a very well experienced PR & MKT professional, with key knowledge in Corporate and Marketing
Communications. Has a depth knowledge in the PR and Media fields in local and regional markets, including media
training, crisis management, media relations, etc. Innovative and creative, holds an ability to work and coordinate
different providers as part of the same team: advertising and media agencies, social media and
promotional providers, while also maintaining a client focused objective.
SYNERGY WITH OTHER OFFICES MAINLY BRAZIL
Considering AVIAREPS Brazil is an expert in Paradise Coast, its attractions and highlights, this extensive knowledge will be
put at the disposal of all our offices in Latin America. Argentina office will work with Brazil office who will act as and aid and
distributor for the other countries to improve the learning curve. This exclusive approach will involve:
● Providing all offices with all the information they have on the destination – collaterals, presentation for trainings,
videos, strategies adopted, communication template guidelines, logo guideline, report template
● Regular calls with the office to train us in the destination, preparing u s to implement trainings in our own markets
as soon as possible, including webinars
● Responding to enquiries on the destination as much as they can, so that they will not overeload the CVB team with
questions, team we know is small and extremely busy
● Guiding us during the implementation phase so that everything runs as smoothly and quick as possible, also helping
in rekindling tourism to the region post pandemic.
In this opportunity we wish to extend a special greeting to our friends from Collier County –Paradise Coast.
Please click on the image:
Micaela Poole
General Manager AR & CL
Ma Laura Romero Mirci
Tourism Account Manager Mariana Martin
PR Executive
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CONCLUSION
Through this document we are intending to show the current behavior of the Argentine travelers as well as the travel
trends of the Argentine market.
The strategies presented as well as the tactics are proposed here are specially focused seeking to increase destination
awareness, increase visitation to the destination, increase average spend and extend the length of stay.
Leveraging all the commercial tools with which AVIAREPS Argentina count, the deep knowledge of the local market,
the detailed understanding of the main players and partners to work around the best strategy, we will work always
in the best interest of Paradise Coast.
We will work together with HQ to adapt the needs to the market trends and develop the destination in the Argentina
market.
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Annexes
EXAMPLE OF CLIENT REPORT
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AVIAREPS AG Financial Statement
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7.E.2
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7.E.2
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7.E.2
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7.E.2
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Argentina Financial Statement
7.E.2
Packet Pg. 220 Attachment: AVIAREPS_Argentina_Collier_County_proposal_for_representation_in_Latin_America (13989 : RFP 20-7776 Latin American Tourism
Notice of Recommended Award
Solicitation: 20-7776 Title: Latin American Tourism Representation
Due Date and Time: August 14, 2020 @ 3:00 pm
Utilized Local Vendor Preference: Yes No
Recommended Vendor(s) For Award:
On July 7, 2020, the Procurement Services Division released Request for Proposal (“RFP”) 20-7776 to twenty-
one thousand one hundred seven (21,107) vendors for the Latin American Tourism Representation Project.
The Solicitation will be awarded by each individual Country (Argentina, Brazil, Chile, Colombia and Mexico).
Respondents for: ARGENTINA
Company Name City County State/
Country
Final
Ranking
Responsive/
Responsible
*AVIAREPS Argentina S.A. Buenos Aires Brazil 1 Yes/Yes
Interamerican Network
Communicacao e Marketing
Ltda
Sao Paulo Brazil 2 Yes/Yes
Newlink Communications
Group LLC
Miami Miami-Dade FL 3 Yes/Yes
Preferred Hotel Group Inc.
dba PHG Consulting
Newport Beach Orange CA 4 Yes/Yes
Edelman Miami Latin America
Corporation
Miami Miami-Dade FL 5 Yes/Yes
Sherlock PR &
Communications Ltd
Sao Paulo Brazil 6 Yes/Yes
A Better Concept LC NO BID
MDT Technologies, Inc NO BID
Argentina:
One hundred twenty-five (125) bid packages were viewed, and six (6 ) submittals and two (2) “No Bids” were
received by the August 14, 2020 deadline. All six (6) respondents were found to be responsive and
responsible.
The Selection Committee met on October 9th, 2020 and as described in the solicitation documents, the
Committee scored the proposals, ranked the respondents based on the criteria outlined in the solicitation and
recommended selection of a vendor.
Staff recommends entering into an agreement with the top ranked vendor: AVIAREPS Argentina S.A.
DocuSign Envelope ID: 229F51C5-6FEE-459B-AA5D-DA56ED8EFDE4
7.E.3
Packet Pg. 221 Attachment: 20-7776 Notice of Recommended Award-Executed (13989 : RFP 20-7776 Latin American Tourism Representation)
2
Respondents for: BRAZIL
Company Name City County State/
Country
Final
Ranking
Responsive/
Responsible
*AVIAREPS Assessoria em Turismo
LTDA
Sao Paulo Brazil 1 Yes/Yes
Interamerican Network
Communicacao e Marketing Ltda
Sao Paulo Brazil 2 Yes/Yes
Preferred Hotel Group Inc. dba PHG
Consulting
Newport Beach Orange CA 3 Yes/Yes
Newlink Communications Group LLC Miami Miami-Dade FL 4 Yes/Yes
World Conquer International
Consult Ltda dba River Global, Brazil
Sao Paulo Brazil 5 Yes/Yes
Edelman Miami Latin America
Corporation
Miami Miami-Dade FL 6 Yes/Yes
Sherlock PR & Communications Ltd Sao Paulo Brazil 7 Yes/Yes
A Better Concept LC NO BID
MDT Technologies, Inc NO BID
Brazil:
One hundred twenty-five (125) bid packages were viewed, and seven (7) submittals and two (2) “No Bids” were
received by the August 14, 2020 deadline. All seven (7) respondents were found to be responsive and
responsible.
The Selection Committee met on October 9th, 2020 and as described in the solicitation documents, the
Committee scored the proposals, ranked the respondents based on the criteria outlined in the solicitation and
recommended selection of a vendor.
Staff recommends entering into an agreement with the top ranked vendor: AVIAREPS Assessoria em Turismo
LTDA
Respondents for: CHILE
Company Name City County State/
Country
Final
Ranking
Responsive/
Responsible
*AVIAREPS Chile Limitada Sao Paulo Brazil 1 Yes/Yes
Interamerican Network
Communicacao e Marketing Ltda
Sao Paulo Brazil 2 Yes/Yes
Preferred Hotel Group Inc. dba PHG
Consulting
Newport
Beach
Orange CA 3 Yes/Yes
Newlink Communications Group LLC Miami Miami-Dade FL 4 Yes/Yes
Sherlock PR & Communications Ltd Sao Paulo Brazil 5 Yes/Yes
A Better Concept LC NO BID
MDT Technologies, Inc NO BID
Chile:
One hundred twenty-five (125) bid packages were viewed, and five (5) submittals and two (2) “No Bids” were
received by the August 14, 2020 deadline. All five (5) respondents were found to be responsive and
responsible.
The Selection Committee met on October 9th, 2020 and as described in the solicitation documents, the
Committee scored the proposals, ranked the respondents based on the criteria outlined in the solicitation and
recommended selection of a vendor.
Staff recommends entering into an agreement with the top ranked vendor: AVIAREPS Chile Limitada.
DocuSign Envelope ID: 229F51C5-6FEE-459B-AA5D-DA56ED8EFDE4
7.E.3
Packet Pg. 222 Attachment: 20-7776 Notice of Recommended Award-Executed (13989 : RFP 20-7776 Latin American Tourism Representation)
3
Respondents for: COLOMBIA
Company Name City County State/
Country
Final
Ranking
Responsive/
Responsible
*AVIAREPS Colombia SAS Bogota Colombia 1 Yes/Yes
Interamerican Network
Communicacao e Marketing Ltda
Sao Paulo Brazil 2 Yes/Yes
Preferred Hotel Group Inc. dba PHG
Consulting
Newport Beach Orange CA 3 Yes/Yes
Newlink Communications Group
LLC
Miami Miami-Dade FL 4 Yes/Yes
Edelman Miami Latin Americal
Corporation
Miami Miami-Dade FL 5 Yes/Yes
Sherlock PR & Communications Ltd Sao Paulo Brazil 6 Yes/Yes
Stepstone Enterprises LLC Miami Miami-Dade FL 7 Yes/Yes
A Better Concept LC NO BID
MDT Technologies, Inc NO BID
Colombia:
One hundred twenty-five (125) bid packages were viewed, and seven (7) submittals and two (2) “No Bids” were
received by the August 14, 2020 deadline. All seven (7) respondents were found to be responsive and
responsible.
The Selection Committee met on October 9th, 2020 and as described in the solicitation documents, the
Committee scored the proposals, ranked the respondents based on the criteria outlined in the solicitation and
recommended selection of a vendor.
Staff recommends entering into an agreement with the top ranked vendor: AVIAREPS Colombia SAS.
Respondents for: MEXICO
Company Name City County State/
Country
Final
Ranking
Responsive/
Responsible
*AVIAREPS S de RL de CV Chapultepec Mexico 1 Yes/Yes
Interamerican Network
Communicacao e Marketing Ltda
Sao Paulo Brazil 2 Yes/Yes
Preferred Hotel Group Inc. dba PHG
Consulting
Newport Beach Orange CA 3 Yes/Yes
Newlink Communications Group LLC Miami Miami-Dade FL 4 Yes/Yes
Edelman Miami Latin America
Corporation
Miami Miami-Dade FL 5 Yes/Yes
Sherlock PR & Communications Ltd Sao Paulo Brazil 6 Yes/Yes
A Better Concept LC NO BID
MDT Technologies, Inc NO BID
Mexico:
One hundred twenty-five (125) bid packages were viewed, and six (6) submittals and two (2) “No Bids” were
received by the August 14, 2020 deadline. All six (6) respondents were found to be responsive and responsible.
The Selection Committee met on October 9th, 2020 and as described in the solicitation documents, the
Committee scored the proposals, ranked the respondents based on the criteria outlined in the solicitation and
recommended selection of a vendor.
Staff recommends entering into an agreement with the top ranked vendor: AVIAREPS S de RL de CV.
DocuSign Envelope ID: 229F51C5-6FEE-459B-AA5D-DA56ED8EFDE4
7.E.3
Packet Pg. 223 Attachment: 20-7776 Notice of Recommended Award-Executed (13989 : RFP 20-7776 Latin American Tourism Representation)
4
Contract Driven Purchase Order Driven
*Companies will be represented by “AVIAREPS Airline Management Inc.”, their registered Company
in Florida.
Required Signatures
Project Manager: Claudia Cianfero
Procurement Strategist: Barbara Lance
Procurement Services Director:
__________________________________ _________________
Sandra Herrera Date
DocuSign Envelope ID: 229F51C5-6FEE-459B-AA5D-DA56ED8EFDE4
10/14/2020
10/14/2020
10/14/2020
7.E.3
Packet Pg. 224 Attachment: 20-7776 Notice of Recommended Award-Executed (13989 : RFP 20-7776 Latin American Tourism Representation)
10/26/2020
EXECUTIVE SUMMARY
Recommendation to approve the award and Agreement for Request for Proposal (“RFP”) 20-7785,
“Tourism Visitor Guide” to Miles Partnership, LLLP; and make a finding that this action
promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To provide the production of the annual tourism Visitor Guide for 2021 for distribution to
potential visitors throughout the US, Canada, and the UK.
CONSIDERATIONS: On August 13, 2020, the Procurement Services Division released Request for
Proposal (“RFP”) 20-7785 to 8037 vendors for the production of the annual Tourism Visitor Guide. 138
bid packages were viewed, and four (4) submittals were received by the September 15, 2020 deadline.
A selection committee convened on October 19th, 2020 and a final ranking was established. The proposals
were reviewed by each of the selection committee members independently and the evaluative comments
were discussed at the selection committee meeting. Award is recommended to Miles Partnership, LLLP
for the production of the 2021 Visitor Guide according to the following final rankings:
Respondents:
Company Name City County State Final
Ranking
Responsive/
Responsible
Miles Partnership, LLLP Sarasota Sarasota FL 1 YES/YES
Trafalger Communications,
Inc. d/b/a SRQ Media d/b/a
SRQ Media Group
Sarasota Sarasota FL 2 YES/YES
Passport Publications &
Media Corporation
West Palm
Beach
Palm
Beach
FL 3 YES/YES
Florida Homes Magazine
LLC d/b/a Fuse Media
Sarasota Sarasota FL 4 YES/YES
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. -CMG
FISCAL IMPACT: Funds for the production of the annual Tourism Visitor Guide is included in the
approved Tourism Department budget for Fiscal Year 21. The projected annual contract budget for the
first three years of the Agreement is $95,000 for production of the print and electronic guide plus $25,000
for the printing and binding of the guide for a total of $120,000, less 8 0% of the gross advertising
revenue. The production and printing cost for the two one-year extensions to the initial term will be
negotiated each year by the parties to this agreement.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this
action.
RECOMMENDATION: That the Board approve the award and Agreement for Request for Proposal
(“RFP”) 20-7785, “Tourism Visitor Guide” to Miles Partnership, LLLP; and make a finding that this
action promotes tourism.
Prepared by: Jack Wert, Tourism Director
7.F
Packet Pg. 225
10/26/2020
ATTACHMENT(S)
1. 20-7785 Solicitation (DOCX)
2. Miles_Partnership_Proposal_20-7785 (PDF)
3. 20-7785 NORA (PDF)
7.F
Packet Pg. 226
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.F
Doc ID: 13999
Item Summary: Recommendation to approve the award and Agreement for Request for Proposal
(“RFP”) 20-7785, “Tourism Visitor Guide” to Miles Partnership LLLP; and make a finding that this
action promotes tourism.
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/21/2020 1:06 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/21/2020 1:06 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/21/2020 1:27 PM
Tourism Jack Wert Director Completed 10/21/2020 1:48 PM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/21/2020 2:21 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/21/2020 3:24 PM
County Attorney's Office Colleen Greene Attorney Review Completed 10/22/2020 9:20 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.F
Packet Pg. 227
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSAL (RFP)
FOR
PRODUCTION OF TOURISM GUIDE
SOLICITATION NO. 20-7785
DEBORAH MCCORMICK, PROCUREMENT STRATEGIST
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FLORIDA 34112
TELEPHONE: (239) 252-4270
Deborah.McCormick@colliercountyfl.gov (Email)
This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations
to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any
subsequent award, or any other legal remedies available to the Collier County Government.
7.F.1
Packet Pg. 228 Attachment: 20-7785 Solicitation (13999 : RFP 20-7785 Tourism Visitor Guide)
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SOLICITATION PUBLIC NOTICE
REQUEST FOR PROPOSAL (RFP)
NUMBER:
20-7785
PROJECT TITLE: Production of Tourism Guide
PRE-PROPOSAL CONFERENCE: N/A
LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295
TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112
DUE DATE: September 15, 2020 at 3:00 P.M.
PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FL 34112
All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System:
https://www.bidsync.com/bidsync-cas/
INTRODUCTION
As requested by the Tourism Division (hereinafter, the “Division or Department”), the Collier County Board of County
Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for P roposal (hereinafter, “RFP”)
with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and
specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specificat ions or Scope of Work
stated.
The results of this solicitation may be used by other County departments once awarded according to the Board of County
Commissioners Procurement Ordinance.
Historically, County departments have spent approximately $45,000 annually; however, this may not be indicative of future buying
patterns.
BACKGROUND
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official destination marketing organization
for Collier County. The County covers a large geographic area and has a diversified tourism product. There is currently a
Visitor Guide for the entire destination and the County is desirous of continuing with a consolidat ed approach. This publication
will be used as a fulfillment piece for the combined tourism marketing effort of the overall destination. The quality and con tent
of the fulfillment piece must accurately reflect the destination brand and provide compelling re asons for consumers to visit the
Collier County area. We encourage respondents to use creativity and develop thoughtful proposals.
TERM OF CONTRACT
The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices
shall remain firm for the initial term of this contract.
Surcharges will not be accepted in conjunction with this contr act, and such charges should be incorporated into the pricing
structure.
The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in
this Agreement for up to one hundred eighty (180) day s. The County Manager, or designee, shall give the Contractor written notice
of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term the n in
effect.
All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to
comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and
place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with
VENDOR.
DETAILED SCOPE OF WORK
7.F.1
Packet Pg. 229 Attachment: 20-7785 Solicitation (13999 : RFP 20-7785 Tourism Visitor Guide)
3
The CVB is requesting quotation responses from interested and qualified firms to provide marketing sales and service, set -up
and printing of the Collier County Tourism guides in hard copy and digital flip book format.
The firm must demonstrate:
1. At least five (5) years of successful experience in providing a “turn-key” destination publication in both print and digital
format for Internet media including, but not limited to: ad sales, design, photography, research, feature writing,
composition, printing and distribution. Experience in producing Florida destination marketing organization publications
is highly desired.
2. The proposer should supply a suggested rate card for the ad sales phase and include whether agency discounts and prepay
options would be offered. Publisher should also explain their marketing and sales plan to assure the CVB that all tourism
related businesses in Collier County that might have an interest in advertising will have the opportunity to respond.
As a part of the resultant agreement, the firm is expected to:
1. Complete “turn-key” delivery for both a print and digital format for Internet media including, but not limited to advertising
sales and management, design, photography, editorial research writing and composition, set -up, proofing, printing and
delivery.
2. Secure advertisements and ad revenue with no additional cost to the County or the CVB
• Advertising ratio cannot exceed 40% of the book .
• Only accommodations, attractions, restaurants, shopping venues and other tourism related business with a presence
in Collier County can advertise in the publication.
• Publishers will be responsible for all sales and collections.
• Publishers should set advertising rates based on past guide sales and market conditions.
• Ad revenue should be shared with the County as a percentage of gross sales .
3. Editorial contents shall include, but not be limited to:
• Area overview with highlights for each city and visitor area
• Accommodations overview by location and individual listings
• Restaurant districts, food specialties, check profiles, restaurant listings and special dining features
• Attractions overview by activity and listings
• Shopping districts, highlight retailers and shopping listings
• Sports venues and activities
• Beaches and parks
• Golf courses
• History and cultural activities
• Eco tourism activities
• Transportation options
• Maps of area and region
• Visitor Information location listings
• Suggested itineraries
4. Provide publications (digital and print) published at least once per year as determined by the CVB.
5. Print publication to be determined by CVB and publisher for the best use for visitors to the destination. The guide must be
a maximum of 8” x 10-1/2”, and a minimum of 6”x 9”. The County is open to suggestions on size and format. The book
will be a minimum of 48 text pages plus cover. The County reserves the right to quote other printers for the printing of the
final hard copy guides.
6. Print guide must include up to 50,000 copies and:
• The CVB has a supply of photography, but the publisher should be prepared to provide photography that they
have obtained of Collier County with full permission to use, or to shoot additional photography if needed.
• Format both the print and Internet media ads for publishing purposes.
• Cover: minimum 8-point, number 3.
• Body: minimum 60-pound, number 3 text.
• A map of the entire Collier County area with inset maps of each of the cities will be a part of the publication. The
map will need to be keyed to listings of tourism related businesses and advertisers in the publication.
7.F.1
Packet Pg. 230 Attachment: 20-7785 Solicitation (13999 : RFP 20-7785 Tourism Visitor Guide)
4
• Proof out the publication as each section is completed and allow the CVB staff and their advertising agency of
record to review and approve all photography, content, listings and advertising that will appear in the product. The
CVB must sign off on all final pages before going to the printer and the County will hold the publisher responsible
for providing a product that matches the proofs that were approved.
• Four (4) color process with ultraviolet coating on covers one (1) and four (4) with are on the outside back cover
without coating for addressing as a self-mailer.
• The publication binding can be either perfect bound or saddle stitched.
• Packed in boxes clearly marked as to quantity and product. Individual box weight not to exceed fifty (50) lbs.
• Delivery will be FOB Destination to at least two locations in Southwest Florida to be designated by the CVB.
7. The successful firm must provide all sales contacts and sales amounts with the CVB staff in weekly sales and revenue
reports and make available all information for review by the CVB staff and Clerk’s Finance department.
8. The County shall retain ownership of all materials produced as a part of the print and digital publications.
REQUEST FOR PROPOSAL (RFP) PROCESS
1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for
Development of Shortlist, which will be the basis for short-listing firms.
The Proposers will need to meet the minimum requirements outlined herein in or der for their proposal to be evaluated and
scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked
firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations
to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be
developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the
Board of County Commissioners.
1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process.
1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial
capability, staffing and organizational structure.
1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct
discussions with the Selection Committee to clarify questions and concerns before providing a final rank.
1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying
questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked
Proposer.
1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm,
negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a
contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally
terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to
negotiate any element of the proposals in the best interest of the COUNTY.
RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST:
1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to
score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing
materials. Proposals must address the following criteria:
Evaluation Criteria Maximum Points
1. Cover Letter / Management Summary 5 Points
2. Certified Woman and/or Minority Business Enterprise 5 Points
3. Business Plan 20 Points
4. Cost of Services to the County 20 Points
5. Experience and Capacity of the Firm 20 Points
6. Specialized Expertise of Team Members 20 Points
7. Local Vendor Preference 10 Points
TOTAL POSSIBLE POINTS 100 Points
Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work
previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the tw enty-four
7.F.1
Packet Pg. 231 Attachment: 20-7785 Solicitation (13999 : RFP 20-7785 Tourism Visitor Guide)
5
(24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial
system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is
invoked by the Procurement Services Division Director or designee . In the event a tie still exists, selection will be
determined based on random selection by the Procurement Services Director before at least three (3) witnesses.
----------------------------------------------------------------------------------------------------------------------------------------------------------
Each criterion and methodology for scoring is further described below.
***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your
proposal may be deemed non-responsive***
EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available)
Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in
providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact
person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any
awards as a result of this RFP.
EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5
Total Points Available)
Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified
Woman and/or Minority Business Enterprise.
EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available)
In this criteria, include but not limited to:
• Detailed plan of approach (including major tasks and sub -tasks).
• Detailed timeline for completion of the project.
• Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This
should be for one of the projects listed as a reference.
EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (20 Total Points Available)
In this criteria, include but not limited to:
Services Cost
Turn-key both a print and digital format for Interactive media including travel and out of
pocket expenses, advertisements sales and management, design, photography, editorial
research writing and composition, set-up, proofing printing and delivery.
Ad revenue shared with County as a percentage of gross sales.
Cost for printing, binding, packaging and distribution (50,000 copies).
Cost for just Internet media (digital, interactive guide) including developing, uploading and
coordination with CVB website vendor.
EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available)
In this criteria, include but not limited to:
• Provide information that documents your firm’s and subcontractors’ qualifications to produce the required
deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in
providing the required services.
• Describe the various team members’ successful experience in working with one another on previous projects.
The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed
reference forms from clients within the last 3 years whose projects are of a similar nature to this solicitation as a
part of their proposal. Provide information on the projects completed by the vendor that best represent projects of
similar size, scope and complexity of this project using form provided in Form 5. Vendors may include two (2) additional
pages for each project to illustrate aspects of the completed project that provides the information t o assess the experience
of the Proposer on relevant project work.
EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points
Available)
7.F.1
Packet Pg. 232 Attachment: 20-7785 Solicitation (13999 : RFP 20-7785 Tourism Visitor Guide)
6
In this criteria, include but not limited to:
• Description of the proposed contract team and the role to be played by each member of the team.
• Attach brief resumes of all proposed project team members who will be involved in the management of the total
package of services, as well as the delivery of specific services.
• Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be included with
proposal submission.
EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available)
Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax
Collector prior to proposal submission to do business within Collier County, and that identifies the business with a
permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff
operates and performs business in an area zoned for the conduct of such business.
VENDOR CHECKLIST
***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)***
7.F.1
Packet Pg. 233 Attachment: 20-7785 Solicitation (13999 : RFP 20-7785 Tourism Visitor Guide)
September 15, 2020
PRODUCTION OF TOURISM GUIDE
PROPOSAL FOR COLLIER COUNTY
Solicitation 20-7785
7.F.2
Packet Pg. 234 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
2 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
TABLE OF CONTENTS
Cover Letter / Management Summary Page 03
Certified Minority Business Enterprise Page 04
Business Plan Page 05
Initial Estimated Timeline Page 24
Sample Client Report Page 25
Cost of Services to the County Page 28
Experience and Capacity of the Firm Page 30
Samples of Our Work Page 37
Client References Page 51
Evidence of Financial Strength Page 60
Specialized Expertise of Team Members Page 61
Local Vendor Preference Page 66
Vendor Checklist Page 67
Form 1: Vendor Declaration Statement Page 73
Form 2: Conflict of Interest Certification
Affidavit Page 75
Form 3: Immigration Affidavit Certification Page 76
Licenses Page 77
Insurance and Bonding Requirements Page 79
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COVER LETTER / MANAGEMENT SUMMARY
Dear Members of the Selection Committee,
3 MILES PARTNERSHIP
David Burgess, President & CEO Lauren Bourgoing, Vice President
Primary contact: Lauren Bourgoing, Vice President
941-342-2310 / Lauren.Bourgoing@MilesPartnership.com
We appreciate the opportunity you have
given us to participate in this RFP process.
Miles Partnership last published the Florida’s Paradise
Coast Official Visitors Guide back in 2015, and that
immersive, magazine-style guide generated $124,000 in
advertising sales—a highly successful partnership that we’d
like to recreate in 2021 and beyond.
With Miles, you get a proven partner that brings both local
and global knowledge to our work on the Florida’s Paradise
Coast Official Visitors Guide: We combine our “Local”
expertise gleaned from working with Collier County since
2004 together with the “Global” perspective we get from
helping clients around the country harness research to
drive increased ROI.
We pride ourselves on creating and delivering the highest
quality print products to DMOs. In today’s digital world,
we also have a unique ability to bring more value to clients
and advertisers by providing meaningful opportunities to
integrate their message across print and digital products,
further extending their reach.
Add to that experience the true passion for travel and collaboration
inherent in everyone we hire, and you get the Miles philosophy:
QUALITY evident in our award-winning products
AUTHENTICITY evident in our hyper-local approach to
content creation and sales
INNOVATION evident in our focus on research, trends
and best practices, which we share with our clients to develop
informed strategies and position them ahead of the industry
ACCOUNTABILITY evident in the measurable results we
deliver, including transparency in business deals, improved industry
participation and increased visitation
We are proud of the products we’ve created together thus far and look
forward to expanding our partnership to provide you with turnkey
publishing services. We have a clear vision for continuing to evolve your
print and digital Visitors Guide to best serve you, your industry partners
and visitors to Collier County—and we have the experience and expertise
to bring that vision to life.
We can’t wait to get started!
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Miles Partnership is not a certified minority business enterprise.
CERTIFIED MINORITY BUSINESS
ENTERPRISE
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Miles is an industry leader and innovator in researching, developing, refining and
delivering successful print products to states, cities and other DMOs around the world.
We are dedicated to being
a long-term, strategic
partner to Collier County
and can’t wait to put our
60-plus years of tourism
marketing experience to
work for you in a new way!
Below we outline our vision for
a future-focused print strategy
that is based in research and
takes advantage of the changing
ways today’s consumers use
print and digital channels to get
inspired and plan travel.
Our approach to developing print guides for a destination is always
customized to their individual needs, but is based on these three principles:
1. Research
Miles invests more than $500,000 a year in research, both custom
research studies with destinations and major primary research
studies we help fund and facilitate. These include dozens of visitor
guide readership and conversion studies conducted in the last decade
across a wide range of states and cities, including major multi-
destination studies. From this research, we are continually refining
the features, content and distribution strategies that define the most
successful visitor guides now and into the future.
2. Benchmarking
In 2019, we published more than 80 print guides for destinations.
From this broad range of clients and experience, we are continually
reviewing trends in distribution and the relative performance of visitor
guide programs—always identifying opportunities for optimization.
3. Integration
Miles has been integrating print guides with DMO websites and other
digital channels since 1996—for both websites we build and maintain,
and many we do not. We focus on integrating content, planning tools
and advertising solutions to offer travelers and industry partners an
integrated solution.
BUSINESS PLAN
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6 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Our approach to publishing print travel guides—proven by years of delivering visitors to our
clients’ destinations—has always emphasized inspiration first, then action. We first seek to
inspire potential visitors by providing content that connects with them on an emotional level.
At this stage, we’re selling the “feel” and the big-picture beauty of your destination.
We then seek to provide potential visitors with the tools they need to act on their emotion. This content should
still inspire, but it must also connect with visitors on a tactical level, providing them with actionable ideas to pursue
in your destination. This emotional, big-picture content reinforces your connection with visitors who have decided
to travel to Collier County and connects with potential visitors who are still in the decision-making phase.
What’s more, it’s supported by the authoritative State of the American Traveler research conducted by
Destination Analysts over the last several years, which reveals that print usage among U.S. leisure travelers
remains strong. But its role in the trip-planning process is changing, and no one understands that better than us.
Of the seemingly endless sources of travel information available today, print does “inspiration”
best—and we see a significant opportunity to ramp up the inspiration in your Visitors Guide.
In the pages that follow, we share how we would work collaboratively with you to do that.
A Focused Print Guide Strategy
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OUR VISION FOR THE FLORIDA’S PARADISE COAST
OFFICIAL VISITORS GUIDE
Anything worth doing is worth doing right.
And the latest research tells a compelling story that print travel guides are
definitely still worth doing.
According to the most
recent State of the
American Traveler
report, print usage in
travel planning has
not only jumped to its
highest level in years
(around 50%) but is also
equally popular among
all age groups: Baby
Boomers, Gen Xers and,
yes, even Millennials.
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Even in light of the ongoing coronavirus pandemic, print has
remained a strong influencer for those still dreaming of travel.
Miles sponsors an ongoing COVID-19 U.S. Travel Sentiment
Survey with Longwoods International, which has revealed
that even as travel intent waxes and wanes, U.S. travelers are
continuing to seek inspiration from a range of media—with
three of the top four sources of travel information being
traditional media.
Despite the huge impact of the pandemic on short-term travel,
consumers continue to be interested in dreaming about future
travel as demonstrated by their interaction with travel content
over the last few months. This dreaming happens across
multimedia spanning both traditional and digital channels,
from magazine articles to short online videos to television/
OnDemand shows. Communicating across a wide range of
media (online and offline) is critical to reaching most of your
locals and potential travelers.
But today’s consumers aren’t motivated by
traditional print guides that include pages
and pages of business listings; they’ll go to the
internet for those details. What they’re looking
for in the Florida’s Paradise Coast Official Visitors
Guide is a compelling reason to come visit.
What makes your destination worth
experiencing? Why should they choose you
over a trip to another Florida destination?
Above all else, travel is aspirational, experiential, inspirational—
and the print guides that effectively drive (and increase!)
visitation and spending are the ones that capture that magic.
They do so by offering a compelling mix of engaging content,
breathtaking photography and “insider” tips on the best
things to see and do in the area—all packaged together on
thoughtfully designed pages. These are the elements that truly
motivate people to visit a destination and are the key elements
we’re bringing to our creative strategy for your guide.
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MORE SOCIAL
ENGAGEMENT
Stories and comments from friends,
family and independent third-party
sources inspire, so social integration
will be woven into your guide. Calls to
action throughout will invite readers
to share their stories and photos on
social media—and visit those channels
for inspiration from others.
STRONGER CONTENT
PRESENTATION
Great images inspire, so dynamic,
large-format photography anchoring
eye-catching spreads will play a key
role in our design approach for you
moving forward. Powerful words
inspire, so all content will be created
to accomplish specific goals. Together,
these words and visuals will be
packaged in more modern, diverse
layouts that leap from the page.
9 MILES PARTNERSHIP
We’ve developed a research-driven, experience-based strategy to make the Florida’s
Paradise Coast Official Visitors Guide more inspirational based on three strong pillars:
These three pillars create a rock-solid foundation to move your guide forward, so let’s take a
closer look at each element, along with specific ideas for bringing this vision to life.
By ensuring Collier County’s unique appeal jumps to life off the printed page, readers can imagine how exciting it would be to
experience it in person. And when that inspiration is effectively paired with the information and planning tools they need to do
so—well, that’s when the magic happens.
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INCREASED DIGITAL
INTEGRATION
Interactive content and rich media
inspire, so your new guide will
maximize opportunities to promote
relevant content and additional
planning tools online. Not just simple
web taglines at the end of a story, but
highly designed (and highly visible!)
digital callouts will integrate your
print and digital marketing tools.
1.2.3.
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TACTIC #1: STRONGER CONTENT
PRESENTATION
Emotional, Experiential Storytelling
Our research has underscored increased visitor demand
for trips that deliver eye-opening, transformative
experiences—whether relaxing or exciting—as a pathway
to shaping lasting memories and boosting insight and
well-being. Nothing captures the essence of Collier County
places and activities that fit this bill more than the personal
stories of those who have planned and experienced them
firsthand. The new guide would incorporate descriptive,
first-person tales across interest categories that detail
what the travelers did, saw and felt while experiencing an
iconic, popular or unique destination and participating in
the activities offered there. These evocative stories would
be of varying lengths across the guide and serve to anchor
its key sections. They would come both from insiders and
expert travel writers—some of whom you may recognize
from your bylined website content.
Strong content is a vital component of any print
guide, but HOW that information is packaged
and presented can greatly affect how well it
resonates with readers. Design, as we all know,
can “make or break” a publication, determining
whether its pages will be engaging or flat.
Content Presentation Recommendations
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Dynamic Photography
And speaking of photography, we’ll elevate strong images to
the forefront, making sure they help support the stronger
words we’re offering—and, in some cases, communicate
Collier County’s charms instead of words. Our focus will
be on quality over quantity, with large, iconic images saying
more than a collage of smaller ones ever could. Our focus
on high-impact experiential photography will carry through
the entire guide, moving potential visitors along the trip-
planning path from dreaming to planning to booking their
travel. Every step of the way, we’ll combine strong words
with striking designs that bring them to life.
Compelling Designs
A design with great visual appeal is an essential part of enticing
consumers to visit. Our new design vision will put a premium on
visuals and ensure they are on-brand, authentic and not dated.
By taking advantage of the unique benefits of a printed guide—
the fact that it is a visual, tactile experience for readers—we will
design pages that are engaging and fun to explore while creating
an emotional connection with readers. On-brand, creative
typography that is modern and readable, along with handwritten
or other interesting treatments, will showcase the destination’s
personality and help set the tone for the experiences it offers. A
palette of rich, brand-inspired colors will add a fresh perspective
without overpowering photography. And while we can certainly
adhere to the print specs outlined in your RFP, we’d also love to
talk with you about alternate page sizes such as landscape, and
potentially different page counts and content allocations.
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Add Related Content Callout
Content in your print guide can be leveraged as a jumping-off
point to encourage potential visitors to engage (and find more
information) online. Related content callouts provide more
context and stronger calls to action that invite readers to learn
more and continue to move them from inspiration to booking.
In short, unless an article in your print guide offers everything
you have to say on a particular subject, it should tell readers
where they can discover more about that subject.
In consideration of our view that the guide and
website should work collaboratively to inspire
and inform travelers, we would review your web
analytics to cast light on the topics that are of
greatest interest to travelers to Collier County
and use that understanding to inform content
creation for the guide. We don’t recommend
repurposing web articles in the guide (or vice
versa), but would instead determine the topics
with the greatest draw and create unique content
for the guide with web callouts that enable the
two platforms to bolster one another and create
deep, 360° insight for the prospective traveler.
TACTIC #2: INCREASED DIGITAL INTEGRATION
Play Up Your Digital Assets
Prominent website promos should be strategically placed
throughout your guide to highlight videos, rich media, planning
tools, suggested itineraries, related articles and events, partner
profiles and other features readers will find on your website.
By developing strategies for larger cross-channel campaigns,
we can leverage and promote existing or newly created digital
content to tell more comprehensive stories, engaging readers
both on and off the page.
No one item in your marketing toolbox can
(or should) stand alone, and nowhere is that
truer than in your print guide. Research shows
print is still a powerful motivator when it comes
to travel, but the most effective print guides
are those that work with your digital, social and
other efforts to better deliver the inspiration and
information travelers seek.
Digital Integration Recommendations
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13 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Social Engagement Recommendations
Add Social Callouts
Social promos placed throughout the guide can easily
encourage readers to post, share and interact with your
followers on Facebook, Twitter, Instagram and Pinterest. If
we feature an article on the most stunning beaches in Naples
and Marco Island, for example, we should be asking readers to
share their own pictures.
Promote Outbound Social Content
Your social channels offer additional content just as your site
does. Whenever possible, direct readers to those channels
to watch your Paradise Coast videos, for instance, or read
independent reviews from past visitors.
TACTIC #3: MORE SOCIAL
ENGAGEMENT
Social media has not only become a popular
source of information and communication among
today’s consumers, but research from The State
of the American Traveler proves it’s also one of
the most influential mediums when it comes to
inspiring travel and visitation to a destination.
Encourage Inbound Social Connection
The reverse is true as well. Promos on your social channels can
also link to relevant, rich content in your Visitors Guide via quick
links to the digital version. If you have a post promoting wellness
activities, for example, link it to the related digital guide article.
Engage Social Influencers
We’d also help you find and vet social influencers who are
experts on Collier County’s outdoor adventures, arts scene,
signature foods, etc. and help integrate them—and their large
followings—into your guide.
Rather than think of your printed Visitors Guide as a standalone piece, it is important to look at the guide
as an integral part of your larger content ecosystem—one that spans print and digital channels. So, as we
concept new ideas for the guide itself, we are looking at ways we can further amplify that content online.
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ENHANCED DIGITAL E-GUIDE
14 MILES PARTNERSHIP
We know from Google research that
modern consumers are seamlessly
moving between various channels
and devices to access travel-planning
information. This is why we believe
it’s important to have an innovative
e-guide solution that makes your
printed guide come to life in a digital
format. Having an e-guide will also
allow you to link to the publication
from your website and social channels,
thereby expanding your distribution
without additional mailing costs.
A lot of publishers treat e-guides
as added value, but we view them
as a primary distribution source
for reaching new audiences.
Business Plan
For example, by providing an e-guide link in email blasts and
monthly newsletters, and prominently featuring the e-guide on
the website homepage, we saw page views for Washington, DC’s
Official Visitors Guides double year over year.
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Here are three initial ideas for Collier County:
Business Plan
Incorporate rich media
content throughout the
e-guide experience utilizing
assets you already have, such
as videos, photography, audio
files and more.
While flipping through the e-guide,
users will be able to click on
photos to launch slideshows, view
corresponding videos, click on
photos to change a daytime view
to the nighttime view of outdoor
scenes and more. If included, listings
will also link to extended listing
information online, giving additional
value to advertisers.
1.2.3.
To further build on the tactics
presented earlier, create a closer
connection with social media channels
like Facebook, Instagram and Twitter
by incorporating a feed into the
e-guide experience, as well as offer
readers the option of following you
on Twitter or liking you on Facebook
directly from the e-guide.
We can promote photo-sharing ideas (such as
contests and hashtags) in the printed guide
as well as on your social channels and allow
users to upload photos via the e-guide. This
takes advantage of your current social media
community—and helps grow it significantly—
by gathering user-generated content and
photos to use in future versions of the print
guide and on your social channels.
Finally, we will provide you
with analytics information
about engagement with the
e-guide to help continually
refine the guide’s content
in future issues, such as
expanding the most popular
sections.
Advertisers who have invested in
the guide will also be able to track
their additional exposure through
this e-guide, creating more value for
them as well.
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ADDED-VALUE DIGITAL DISTRIBUTION
Business Plan
We hope the ideas
presented within these
pages illustrate our
excitement to partner
with Collier County
on publishing your
Naples, Marco Island &
the Everglades Official
Visitors Guide.
We can’t wait to talk
through these ideas in
person and collaborate
with your team to make
our ideas even better.
As an added distribution channel for Collier County, Miles will also create a fully
interactive experience on Places.Travel, an emerging travel resource for young
Millennials (followed closely by older Millennials and Gen Z). With a goal of 1,000,000
pageviews in 2020 and strong engagement, the audience on Places.Travel is doubling
every 60 days.
Miles will migrate and editorialize guide content into articles, videos and points of
interest and build a custom themed environment on Places.Travel matching the brand
of your guide. Calls to action for guide ordering, download and newsletter signup can
be included.
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As you’ve seen in the new vision we’ve presented for the Naples, Marco Island & the Everglades Official
Visitors Guide—and will see in samples of our past work for other clients, we focus on quality content
and copywriting: compelling stories written by expert, local writers with first-hand knowledge of the
destination; sidebars and callouts with quick facts and fun features; and listings in easy-to-use formats.
EDITORIAL & DESIGN CAPABILITIES
Content Planning & Approval Process
For every print and digital product we publish, our
editorial approach is founded on creating a strong
local network of freelance writers, photographers
and videographers selected for their talent,
knowledge and passion, as well as their ability to
speak in your voice. This may include names you
recognize through their bylined content published
on ParadiseCoast.com. You will have approval
power over the writers we allow into this network.
Our content team will work closely with these
freelancers to brainstorm ideas, create a content
plan and write copy, all with input from you. Special
emphasis will be given to support your branding,
important marketing initiatives and key drivers for
visitation to Collier County. Our approach gives
you the benefit of local, on-the-ground knowledge
combined with the expertise of content strategists
who are 100% focused on creating the best content
for you while diligently adhering to the established
editorial schedule.
Quality & Accuracy
Part of our focus on content is making sure each product’s content is
accurate, as we know accuracy is essential to building trust with readers
and supporting your brand. All of the content we publish across your
channels will be checked by a qualified, detail-oriented content manager
or fact-checker for accuracy, spelling and grammar before it appears in the
final product.
When it comes to business listings in the print guide, Miles can easily
verify and export the necessary information for Collier County partners
through our Data Engine—much as we do for your website. Our Data
Engine provides a state-of-the-art tool for you and your industry partners
to house and deliver complete data information.
Rights to All Content
As always, all content we produce for you is owned by you—to use any way
you wish—and our contracts with freelance writers ensure your rights to
reuse the content in other media as well. In fact, utilizing this content in
other programs would be the best way to ensure your investment in the
guide’s content is returned by allowing visitors to receive the information
in the exact format they prefer. You will have an opportunity to review and
approve the wording of the freelance contract, should you desire.
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Business Plan
Design Expertise
Our design team is made up of
creative thinkers with many years
of graphic design knowledge and
practical experience creating
award-winning publications. They
will bring unique ideas to your
print guide by using the knowledge
gained from our experience working
with you so far, further interpreting
your brand and reviewing products
from competitive markets to make
sure we’re always two steps ahead.
Exceptional Product Quality
We understand that readers make a direct (if
unconscious) connection between the production
quality of travel products and the perceived quality
of the destination itself. We also know that both
big-picture creativity and attention to the smallest
details must occur to create the highest quality
work. We have multiple quality checkpoints to
make sure this happens with design, layouts and
content—every step of the way.
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Photography Approach
Simply put, great images and videos sell destinations. The
strength of the Paradise Coast brand relies, in part, on top-
quality, emotional photography. With years of experience in
sourcing photography that brings destination brands to life, we
will only use and source images that capture the essence of the
state—photos that convey friendliness, demonstrate diversity,
look authentic and capture people in motion experiencing the
variety of things to do and see in the destination.
We take a fresh approach to gathering new photography
by utilizing social channels for authentic images shared by
followers, reusing digital content in print guides, repurposing
photos from video shoots and more. Photography is one
of the most powerful ways to communicate your brand
values, and ensuring your photography feels authentic and
inspirational is key.
To complement this gathered imagery, we can organize
professional photo shoots, which we will concept and manage,
working together with you as a team. Our design team has
extensive experience in organizing and art-directing shoots,
managing more than 50 photo shoots each year for our clients.
Our goal is to use imagery that excites and inspires readers to
learn more about Collier County. To accomplish this, we will
check every image to make sure it has superior clarity, contrast,
color saturation and separation. Images that don’t meet our
high standards are rejected.
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ADVERTISING SALES
Miles has a proven record of helping
destinations market travel and helping
industry partners market their
businesses.
We understand that readers make a direct
(if unconscious) connection between the
production quality of travel products and the
We generate more than $33 million in travel
advertising annually to offset our clients’
program costs. That success is the result
of advertising professionals who are fully
embedded in their local areas and involved in the
local tourism community.
Senior Travel Marketing and Media
Sales Consultant Irish Carroll will focus
on in-person sales calls, understanding
advertisers’ businesses and strategies,
building relationships and helping
industry partners achieve their goals
through advertising in the destination’s
official products, for which we set
ad prices competitive with market
and industry standards and focus on
optimization in performance.
We see our advertising services as a benefit that goes well beyond
your print publication. Our consultative destination specialists serve
as an extension of your office—communicating your programs and
successes, helping partners develop marketing plans and strategies
and creating and fostering trusted relationships on your behalf.
Together, we provide an opportunity for local businesses to capitalize
on the success and strength of Collier County’s voice and brand for
their specific attractions, accommodations and experiences across
the destination.
AD SIZE NET RATE
Full-Page $6,425
Half-Page $4,195
Third-Page $3,150
Sixth-Page $2,150
PREMIUM POSITIONS NET RATE
Two-Pg Spread $11,195
Back Cover $7,995
Inside Front Cover $7,495
Page 1 $7,495
Table of Contents $7,495
Inside Back Cover $6,995
For the 2021 Florida’s Paradise Coast Official Visitors Guide,
we recommend maintaining the current rate structure:
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You’re in Control
This is your program. Throughout the sales process, we’ll
meet with you for input and approval. At the outset of the
process, we’ll meet with your team to establish business rules
that will define the eligibility and criteria of advertisers and
the nature and content of the advertising. Our experience
launching successful sales programs means that we can use
your staff’s time efficiently and mobilize the program quickly.
We won’t finalize our marketing strategy until all elements of
each integrated program—print ad types and sizes, digital ad
components, sponsorships, sponsored content opportunities
and all program rates—have been fully embraced by you.
Advertising Account Management
Our Advertising Account Management Team has extensive
experience working directly with advertisers to ensure that
all their needs are met—including materials collection, ad
creative optimization, quality assurance and ad proofing.
The Advertising Managers also provide the sales team an
additional pair of eyes, keeping the sales team up to date on
any performance changes, successes to share with advertisers
and, overall, delivering ongoing customer service so partners
remain engaged throughout their campaign.
Quality Assurance
Just as we do with the pages and ads we design, Miles also
ensures that customer-supplied ads are accurately reproduced
through our proprietary PDFx_1a certification system. Our
PDFx_1a upload website checks all submitted ads for PDFx_1a
compliance in real time. When files do not pass certification,
the system alerts the advertiser and shows him/her exactly
where the problems exist within the ad. An easy-to-follow
user guide or our advertising managers will take the advertiser
through the correction process. Technical problems in ads are
caught prior to printing, so advertisers can be sure what they
approve is what will print.
Promoting Your Effort
Miles will develop a customized full-color media kit and rate
card, prospect list, territory map, sales presentation, direct-
mail campaign and proofing and closing schedule. This media
kit will be created in accordance with your brand manual and
will also be adapted in an online version, allowing quick and
easy access to the information for advertisers and agencies.
We’ll give you the opportunity to review and approve all
materials prior to release.
PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY
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22 MILES PARTNERSHIP
PRINT PRODUCTION
Just as the quality of our products reflects on
our organization, the quality of your products
reflects on your brand.
Just as the quality of our products reflects on our organization,
the quality of your products reflects on your brand.
To ensure that we help build the value of the Paradise Coast
brand and maintain Miles’ commitment to publishing high-
quality products, we have adopted these documented standards.
Our expertise in print techniques, paper options and quality-
control measures means that we can offer you choices
and recommendations to enhance product quality while
controlling costs. We will bring you suggestions for cost-
effective paper selections that respect your quality standards.
Our workflow process for turnkey print publications is as follows:
1. We begin by meeting with you to discuss our proposal
and your thoughts in response to it. During this
meeting, we present the research behind our proposal’s
recommendations and more fully develop concepts with
you. Typically, we brainstorm about design and content
and how our recommendations fit into your overall
marketing plan.
2. After meeting with you, we create concepts that reflect
your product needs and desires. We provide you with a
final production schedule, as well as page layouts, coverage
outlines, story ideas and editorial flow. We welcome
your feedback on, and seek your approval of, writers (if
applicable) as well as design and editorial concepts at this
time, and we don’t continue with next steps until we know
you’re on board.
3. Those next steps include writing stories, gathering photos
and/or conducting photo shoots and designing pages.
4. We will provide full-color proofs of all pages to you. After
corrections have been made, you will have an opportunity
to review every page of the publication again before
printing.
5. We will provide a print-quality proof of the cover and any
other pages you would like to see prior to the guide being
released for print.
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Prepress & Quality Control
We conduct extensive checks at two critical points in
the printing process: First, to review the initial build
of templates and master pages at the start of the
process; and second, to ensure that all of our quality
standards for design are met mid-production. All of the
publications we create are built using the most up-to-
date version of Adobe InDesign, and we limit the use of
fonts to PostScript Type 1 fonts because platemaking is
most compatible with PostScript information contained
in Type 1 fonts. Images are converted to .eps files to
ensure there is no image compression, and all ads and
maps are initially pre-flighted and saved as PDFx_1a
files before being placed in a guide.
Agency-supplied .pdf ads are submitted via our
upload site, where more than 100 file attributes
(including image resolution, color and fonts) are
automatically checked by pre-flight software. If
the ad contains any errors, the advertiser/agency
is notified of the issues via the website, which gives
them instructions on how to correct them. When
the design of the publication is complete and all
pages are approved by the client, the final stage of
file processing is an automated pre-flight through
the PDFx system, which checks the elements of the
pages to make sure they’re all technically sound,
outputting our press-ready PDFx_1a files and
sending them directly to the printer.
Printing & Paper Management
Our expertise in print techniques, paper options and quality-control
measures means that we can offer you choices and recommendations
to enhance product quality while controlling costs. We will bring you
suggestions for cost-effective paper selections that respect your quality
standards.
Account Management
Our goal is to deliver products that exceed your expectations in every way,
particularly in the areas of quality content and innovative content-delivery
methods. We want you to feel very comfortable with us, with the process
and with your product choices related to content, design and layout.
Because of this, we encourage your input during product development.
At Miles, we work with every client to customize a workflow process that
meets their specific needs. Our Account Directors and Project Managers
have access to numerous project-management software tools that help
them monitor and manage all aspects of a project. What’s most important to
us, however, is ensuring that all scheduling information is presented to each
client in a way that works for them.
Internally, we use Wrike scheduling software. This program allows our
Account Directors and Project Managers to schedule our projects in great
detail, down to individual tasks by employee. All project information can
then be rolled up into a schedule to be shared with our clients.
Wrike gives us the ability to budget accurately and allows us to locate areas
where we can create efficiencies to reduce overall production time. It also
allows us to foresee upcoming schedule challenges, so we can quickly adjust
where necessary.
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24 MILES PARTNERSHIP
Miles has extensive experience
concepting, building, printing and
delivering travel guides—on time and on
budget—and we make that same pledge
to Collier County. Before production
begins, we will work with you to create a
detailed production schedule that serves
your needs.
The schedule will clearly communicate key steps,
timeframes and touch points needed to facilitate
smooth, on-time production, ensuring that you’re
comfortable at each stage. The goal is for you to
understand deliverables clearly and to have input
throughout the process. This schedule will be built
with your collaboration to take into consideration key
dates, i.e., events you are attending, vacations, office
closures and industry conferences.
As a first step, we’ve created the initial
high-level timeline below outlining key
steps and deliverables, which of course
will be updated based on your feedback.
INITIAL ESTIMATED TIMELINE
PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTY
2021 FLORIDA’S PARADISE COAST
OFFICIAL VISITORS GUIDE
Guide Kickoff Meeting 10/1/20
Content Plan Due to CVB 10/8/20
Listings Export 10/8/20
Feedback on Content Plan Due to Miles 10/15/20
Revisions Made & Final Approval on
Content Plan 10/19/20
Calendar of Events Due to Miles 11/18/20
Articles Due to CVB 11/23/20
Article Edits Due to Miles 12/1/20
Article Edits Made & Final Approval 12/7/20
Cover & Maps Due to Miles 12/7/20
1st Proof Due to CVB 12/21/20
1st Proof Feedback Due to Miles 12/28/20
2nd Proof Due to CVB 1/4/21
2nd Proof Feedback Due to Miles 1/7/21
Final Proof Due to CVB 1/11/21
Final Guide Approval Due to Miles 1/15/21
In-Market Date 1/29/21
* Dates subject to change based on printer’s availability
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On the following page please find three sample monthly advertising revenue reports that were generated for Visit
Austin as part of our publishing partnership.
SAMPLE CLIENT REPORT
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Business Plan
SAMPLE CLIENT REPORT
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Business Plan
SAMPLE CLIENT REPORT
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At Miles we pride ourselves on the quality of our work. We know we are rarely
going to be “the lowest responsible bidder” and we are okay with that because
we believe our clients get a different level of quality and innovation when they
collaborate with our team.
Our team is also very well versed in your brand, has strong relationships with your partners and is ready to hit the
ground running to ensure smooth delivery of your 2021 Florida’s Paradise Coast Official Visitors Guide.
As required by your RFP, we have supplied the requested numbers in the provided form to present our quote and
following that is an explanation of the numbers and what they include.
COST OF SERVICES TO THE
COUNTY
SERVICES COST
Turn-key both a print and digital format for Interactive media including travel
and out of pocket expenses, advertisements sales and management, design,
photography, editorial research writing and composition, set-up, proofing
printing and delivery.
Ad revenue shared with County as a percentage of gross sales.
Cost for printing, binding, packaging and distribution (50,000 copies).
Cost for just Internet media (digital, interactive guide) including developing,
uploading and coordination with CVB website vendor.
$95,000
80%
$25,000
$1,500
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Cost Breakdown
Turn-key both a print and digital format for Interactive media
including travel and out of pocket expenses, advertisements sales
and management, design, photography, editorial research writing
and composition, set-up, proofing printing and delivery: $95,000
Ad revenue shared with County as a percentage of
gross sales: 80%
We propose to remit 80% of total net collected revenues to the
County. The 20% retained by Miles will be used to pay for sales
commissions and ad production costs.
Based on estimated net collected sales of more than $100,000,
the County would receive at least $80,000 to apply to the cost of
the guide.
Cost for printing, binding, packaging and distribution (50,000
copies): $25,000
Total cost for Internet media (digital, interactive guide)
including developing, uploading and coordination with CVB
website vendor: $1,500
Total Cost to the County
Per our proposed 80% revenue share, if net collected sales for
the 2021 Guide are $100,000 (based on previous years’ sales
and also anticipating some loss of revenue due to COVID-19),
then the County would pay $41,500 to cover costs not fulfilled
by advertising sales.
We are fully confident in our ability to grow
advertising revenue as the economy and tourism
industry recover and, in the future, anticipate
reducing the total cost to the County for producing
the guide. As revenue increases, we see opportunities
for potentially investing more into an even higher
quality product and additional distribution.
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Miles is a strategic marketing company focused only on travel and tourism.
The company traces its roots back to 1954, when we published pocket-size guidebooks touting local attractions
and hidden treasures. Although we’ve grown exponentially in the past six decades, we remain storytellers at our
core—no matter what medium we’re communicating in.
Today, we are a full-service agency working with more than 130 clients, including some of the largest and most
innovative destination and travel brands. From high-level strategy to product development, we deliver forward-
thinking, results-driven solutions to meet our clients’ objectives. Your goals are our goals.
EXPERIENCE & CAPACITY
OF THE FIRM
Currently we
publish more than
80 print guides and
maps annually for
destinations across
the country.
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Experience & Capacity of the Firm
Miles brings an unrivaled combination of travel and tourism
knowledge and technical expertise to the table, along with
a proven track record of delivering high-performing, award-
winning print and digital guides for city and state clients.
We have expertise in creating successful marketing
strategies that align with the travel consumer’s decision-
making funnel. This expertise manifests itself through our
innate understanding of the role DMOs and their partners
play in fulfilling the consumer experience—meaning we
create products that work for partners and meet the needs
of consumers.
We also take care to evolve our products and solutions
as the needs of consumers change. For example, when
the coronavirus crisis hit the U.S., Miles acted quickly to
develop the “Clarity in a Time of Crisis” global education
portal (COVID19.MilesPartnership.com) so that we could
help DMOs better understand the impact of COVID-19—
and provide them with curated insights and strategies for
how and when to respond. We went one step further and
sponsored Longwoods International’s COVID-19 Traveler
Sentiment Study—a weekly U.S. traveler sentiment survey—
so that we could provide this research to DMOs and their
industry partners at no charge. We also hold a weekly
webinar series in which we spotlight industry-leading
research and data providers as well as DMOs and travel
experts from around the globe in search of answers to critical
questions. It’s timely insights such as these that guide our
recommendations for clients.
Whatever challenges and opportunities we face,
we believe that successful destination marketing
solutions always look to users’ needs first. As a
result, they meet the needs of both the destination
and the advertiser.
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32 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Our custom approach that works, as evidenced by the numerous
awards we’ve received over the years. (In fact, our work for
clients has garnered more than 140 awards across content
creation, design, website development and brand campaigns
over the past three years alone.)
Recent client accolades include:
»2020 IAC Award for Outstanding Social Media Campaign for
Discover The Palm Beaches’ “Seeing Pink in The Palm Beaches” Lilly
Pulitzer Influencer Campaign
»2020 IAC Award for Best Travel Integrated Campaign for Visit
Macy’s Pride + Joy Campaign
»2019 Gold HSMAI Adrian Award for Amelia Island’s New Visitor
Guide Complete with Augmented Reality Technology
»019 Silver HSMAI Adrian Award for “Honestly, It’s Not for Everyone”
Nebraska State Travel Guide
»2019 Gold ADDY Award for the Flavors of Kentucky Recipe Book
»2019 Silver ADDY Award for the South Dakota Vacation Guide:
Editorial Spread / Feature
»2019 Silver ADDY Award for the Kentucky Tourism Visitor Guide
»2019 Silver ADDY Award for the Louisiana Official Inspiration Guide
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33 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
At Miles, destination content is our focus and our passion.
Miles’ Core Capabilities
Our Focus on Content
Creating, curating and distributing compelling content that
inspires travel has been part of who we are—and what we offer
destinations—for more than six decades.
Why? We believe rich, targeted content is the most
critical asset that any DMO can have.
It’s the reason consumers will engage with a destination product
(or not) and, ultimately, how they connect with your brand. With
Miles, Collier County will be working with a partner synonymous
with successful content programs and a deep understanding of
content marketing approaches across print and digital channels.
We focus on ensuring the right content reaches your audiences
at the right place, on the right device, at the right time, to provide
a flawless user experience across all platforms. As part of our
commitment to content, Miles recently acquired Odyssey
Storyworks, a digital storytelling and content marketing agency
with deep expertise in literary storytelling, filmmaking and social-
first marketing to expand our expertise even more.
Miles will bring our content- and user-driven approach to all of
your brand, marketing, creative and media projects to ensure
existing and new content works even harder to engage audiences,
improve their impression of Collier County and, ultimately,
increase travel to your destination.
Strategic
Consulting
Content Creation
& Distribution
Branding & Creative
Services
Advertising Services
& Media Buying
Digital
Development
Revenue Generation
Programs
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34 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
COMMITMENT TO
TRAVEL INDUSTRY
We firmly believe in an ongoing
commitment to the travel industry.
For Miles, we showcase that through attendance
at industry conferences, speaking engagements,
sponsorships, hosting educational webinars and more.
We actively participate with major organizations,
including U.S. Travel Association, Destinations
International, Southeast Tourism Society and
Hospitality Sales and Marketing Association
International (HSMAI). We are active proponents
and participants in U.S. Travel’s Diversity & Inclusion
Task Force and are leaders in promoting responsible
tourism for destinations and in adoption of the Travel
Care Code.
CLIENT SERVICE
Miles’ average client relationship is nearly
eight years.
Here’s why:
»We understand this industry. We work tirelessly to align and help
communicate your initiatives with stakeholders and constituents.
»If there’s a problem, we make it right.
»We are authentic and transparent. We hold ourselves accountable
for results.
»We believe in continuous improvement. Optimization is a core
component of the value we deliver.
»While conceiving “big ideas” is part of what we do, it is our successful
and thorough delivery of these “big ideas” that sets us apart.
»The only way that we’re successful as a company is by delivering
work that helps make you more successful.
»Our goal is to create relationships built on mutual respect, fun and
creativity that will last a lifetime.
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35 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
COMMITMENT TO RESEARCH
Like any good agency, we use research to better understand what motivates and
influences our clients’ key audiences.
Unlike other agencies that develop research studies to meet their own needs,
we strongly believe in independent, third-party research to drive program
measurement and optimization.
We partner with leading research firms such as Phocuswright,
Destination Analysts and Longwoods International to help
provide the insights and recommendations our clients need.
This research commitment provides unbiased, objective advice
on how to respond to the many challenges and opportunities in
travel and tourism.
Our long-term partnerships with best-in-breed research and
data partners are wide and deep. For example, we have been
the sole sponsor for more than a decade of the quarterly State
of the American Traveler research report from Destination
Analysts, one of the nation’s leading research reports on U.S.
leisure travelers. Timely topics we have recently tackled in this
report include the rise of Generation Z as an emerging traveler
segment and critical insights on the use and influence of new
technology, from virtual reality and live streaming to voice
search and augmented reality.
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Experience & Capacity of the Firm
Recent sponsored research includes:
»“The State of the American Traveler,” Destination Analysts, an ongoing quarterly
study since 2007 with special reports on Destination Decisions, Technology &
Mobile, Traveler Segments and Destination Management
»“The Year in Review & the Year Ahead—Major Trends, Challenges &
Opportunities in Destination & Tourism Marketing,” Phocuswright, 2017–2019
»“15-CVB Visitor Guide Conversion Study,” the largest-ever DMO visitor guide
conversion study, Destination Analysts and DMA West Foundation, 2020–2021
»“US Road Trips—An Analysis of U.S. Road Trip Behavior and Travel Patterns,”
Longwoods International, 2018, 2020
»“Destination Websites That Drive Travel—State Edition,” a nine-state website
conversion study with DMA West and Destination Analysts, 2018–2019
»“Destination Websites That Drive Travel—CVB Edition,”
a 13-CVB website conversion study with DMA West and
Destination Analysts, 2016–2017
»“Destination Unknown—How U.S. & European Travelers
Decide Where to Go,” Phocuswright, 2010–2019
»“The CVB & the Future of the Meetings Industry,” three
major studies, Destinations International and Destination
Analysts, 2017–2019
»“Moving Picture Magic,” an analysis of top-performing
DMO videos from 150+ of the world’s largest DMOs,
University of Waikato, 2016, 2018, 2020
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37 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Our team understands that a cohesive branding message, high-quality products
and engaging partner opportunities are the result of teamwork.
SAMPLES OF OUR WORK
We believe that collaboration is the key to creating informative, compelling and beautiful tourism products that support your
marketing efforts. We currently work with more than 20 clients on print production services, including VISIT FLORIDA, Austin CVB,
Capital Region USA, Destination DC, Choose Chicago, San Francisco Travel Association and Experience Columbia SC. On the following
pages are a few highlights of recent work with clients in developing innovative print and digital solutions for destination travel guides.
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38 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Amelia Island’s AR-Powered
Visitor Guide
Background
Amelia Island is a barrier island rich in colorful history and
breathtaking natural beauty, offering beautiful beaches, abundant
wildlife and pristine waters. Upscale resorts with world-class spas,
championship golf and exclusive dining blend effortlessly with a
captivating collection of bed and breakfast inns and historic districts.
In 2018, the CVB launched a whimsical new brand campaign, “Ever
So Slightly,” that further positions the destination as a little more
charming, a little more beautiful and a little more unexpected. In 2019,
they asked Miles to help create a visitor guide that feels exactly the
same way.
Our vision was to make the 2019 Amelia Island Visitor Guide to be
“Ever So Slightly Special.” The cornerstone of that vision was not only
to align the Visitor Guide’s printed content and photography with the
“Ever So Slightly” campaign through tone and imagery that is playful,
friendly and warm (just like the brand itself)—but to bring that content
to life in unexpected, “Ever So Slightly Extraordinary” ways through
augmented reality-powered experiences.
Strategy
Utilizing the latest AR technology, the beautifully
reimagined 113-page Visitor Guide features a wide
range of digital content readers can bring to life
through the camera lens of their mobile device.
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In addition to colorful maps and images, and detailed
information on dining, accommodations, events, attractions
and activities, the new printed Visitor Guide features
360-degree videos and images, three-dimensional animations
and other original digital content visitors can activate after
downloading the Amelia Island AR App.
AR activations in the Visitor Guide allow trip planners to
virtually explore some of Amelia Island’s most iconic landmarks
and settings, giving the travel planning process a high-tech
touch of island magic. With the new guide, visitors can use the
free Amelia Island AR app to interact with the printed page
using their phone’s camera to scan any of the 11 AR markers
found throughout the guide, starting with the cover.
A compelling combination of 360-degree time-
lapse video, 3D animations, user-generated
content and other digital content reveal the
island’s natural beauty, culture, history and other
“spirited” surprises.
For example, in the dining section of the guide, app users can
activate 2D video cards from some of the island’s award-
winning restaurants. In the history and culture section,
360-degree photos let readers virtually explore historic Centre
Street in downtown Fernandina Beach, discovering hidden
content that appears as they approach specific hotspots.
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In addition to the fun AR
activations, visitors can
use the app to access
a growing library of
articles, videos, photos
and more to help them
plan the perfect Amelia
Island escape. The
app also gives users
the ability to sign up
for e-newsletters, link
to AmeliaIsland.com,
contact the Amelia
Island CVB and follow
them on social media.
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Experience & Capacity of the Firm
Results
The Amelia Island CVB was among the first
DMOs to use AR to dramatically enhance the way
visitors interact with a travel guide—and with
the destination itself—as just one part of a larger,
holistic, AR-powered content strategy that will also
include AR-powered on-island experiences and
activations in target markets.
Miles worked with the CVB to time the release of its
official 2019 Visitor Guide simultaneously with the new
groundbreaking Amelia Island AR app (also developed by
Miles)—forever changing the way visitors can experience
Amelia Island, Florida.
Our first month of actively promoting the Mobile App and
Visitor Guide (July 2019) delivered 3,541,798 impressions,
which attributed to 253 arrivals for a combined economic
impact of $249,964, indicating a positive ROI and
exponential opportunity in the months and years ahead as
we continue to develop content for this experience engine.
In 2019, the Amelia Island Augmented Reality Mobile App was awarded a Platinum
HSMAI Adrian Award, and the Visitor Guide received a Gold HSMAI Adrian Award.
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Visit Austin’s Integrated Revenue Generation Program
Background
Miles has partnered with Visit Austin since 2003, providing
integrated revenue generation programs that also deliver
strong, branded content and planning tools to visitors. A
mainstay of these programs has been the Austin Insider Guide,
which is supported by the Austin Insider enewsletter as well as
a robust website that supports both. These three products are
high-performing vehicles for industry engagement, revenue
generation and content delivery to millions of consumers
interested in Austin.
Consumers’ use of print and digital resources has changed
dramatically over the years, and our approach has evolved
along with it. Print was once a detailed resource for trip
planning that attempted to both fully capture informational
resources and provide travelers with the inspiration to choose
Austin. As digital resources have gained ground, we’ve adapted
the guide to better meet the needs of today’s consumers and
leverage the breadth of digital capabilities.
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Strategy
In 2016, we worked closely with Visit Austin on an initiative to reduce
the focus on text-heavy business listings within the guide to be much
more inspirational. Stronger digital integration helps better tie the
resources together—all the while maintaining or growing revenue-
generating opportunities for Austin’s industry partners.
To evolve the guide, we not only needed
to find a substantial way to support the
information we were removing from the
guide, but also reimagine our overall content
delivery across channels. So, we stepped
down the number of business listings and
simply included a Things to Do section.
This change allowed us room to introduce
more robust Districts and Hill Country
sections and secure stakeholder support as
we changed our content strategy. Having
more diverse coverage of the businesses
within each push consumers to the website
where booking links could be used to track
conversions from the DMO site.
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44 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
In 2017, the last section of listings was eliminated and
the full digital offerings on the website were upgraded.
This included introduction of an aRes booking engine and
Threshold 360 imagery (launched 2018), as well as diverse
banner advertising that led to three times the industry
average performance.
Throughout this process, callouts in the guide led consumers to
the website and directly to the digital enewsletter subscription,
which provided expanded content and business information
beyond what could fit on the pages of a printed piece.
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Experience & Capacity of the Firm
Results
This digital-driven strategy not only allowed for
more inspirational content in the guide and more
complete leverage of the medium, but also provided the
opportunity for advertising to be placed next to relevant
content 100% of the time rather than mixed in with
competitive and busy business listings.
Digital opportunities also grew tremendously, allowing
for increased participation in digital programs and the
introduction of a new digital product with custom content
that gave much better long-term value to an advertiser’s
investment and supported both traffic to the website and
further investment in site design and paid media.
Other specific results include:
»The Austin Insider Guide saw initial revenue growth of 10%, which
was invested into media to drive 90K+ direct requests for the guide
»Two consecutive years of enewsletter list growth of 75%+
»Four consecutive years of revenue growth in digital and enewsletter
participation, averaging 15% per year and leading to a greater
royalty for Visit Austin to reinvest in the ongoing development of
these products
»From 2016 – 2018, year-over-year site traffic increased 25%
on AustinTexas.org through a digital content focus and print
distribution plan that guided consumers to the site for detailed trip-
planning sources and led them to engage with industry partners
purchasing advertising on the site.
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46 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Choose Chicago’s Integrated Revenue Generation Program
Background
Miles has been a trusted partner of Choose Chicago since
2001, managing their print and digital advertising services.
Print services include two annual guides (Official Visitors
Guide and Meeting Planners Guide) and one bi-annual,
digest-size guide (Travel Planner’s Guide). Digital services
include a comprehensive email program for leisure, travel
trade and meetings, custom content and digital banner ads.
Print and production for all these programs is offset by
advertising sales, and Miles has a dedicated in-market
salesperson to ensure that industry partners can take
advantage of the opportunities offered by Choose Chicago.
Strategy
We work hand-in-hand with the Chicago industry to
customize campaign strategies that utilize multiple media
outlets in order to help them reach key audiences at the
right time, with the right message, with the right media and
on the right device. Through print, email and web advertising,
Chicago partners can reach 12 million qualified leisure
travelers.
Our goal over the years has been to continually create more
opportunities for fee-for-service work and strategic thought
and, ultimately, more avenues for the products that Choose
Chicago values most to be seen by qualified audiences.
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47 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Meeting these goals requires exploring other
publications and mediums that would allow us to reach
both potential visitors and key markets of interest
to Chicago. For that reason, in 2019, we proposed a
polybag distribution program for the Official Visitors
Guide to three key markets: Detroit, St. Louis and
Nashville. For a low out-of-pocket cost for Chicago,
our efforts garnered an additional 20K in guide
circulation—a number which has boosted our overall
circulation to over 300K. The Choose Chicago team
was so satisfied with the outcome, they requested a
similar program for 2020.
In 2019, Choose Chicago underwent a website redesign, which Miles saw as
an opportunity to re-envision our digital sales relationship. Working closely
with their web vendor, we strategized the designs and best locations for digital
content such as banner ads, custom content and listings—and initial findings in
site reports reveal consistency with our goals of increased site visits and more
engagement with our sponsored content.
Looking ahead into the remainder of 2020 and beyond, we have decided to
revamp the program with a stronger focus on content-driven advertising
opportunities, which not only benefits Choose Chicago and their advertisers but
also provides visitors with the inspiration and information they need to plan their
trip. Initial content programs include featured listings, sponsored social media
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48 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
posts and other, large-scale, fee-for-service content
programs such as sponsored content that might be offset
by coop opportunities. As part of this change, we’ve also
renegotiated our partnership to reflect a minimum sales
guarantee and a splitting of net profits.
While the programs are still in their infancy, we
anticipate continued success together with Choose
Chicago and the continuation of a strong partnership
that fosters innovation and creativity.
Results
The success of our integrated revenue generation program for
Choose Chicago is evident in the numbers:
»The Choose Chicago consumer email program has grown to nearly
120,000 subscribers, and saw a 15% increase in sales revenue overall
between 2017 and 2019
»The Meeting Planners Guide saw a 4% increase in sales revenue
between 2017 and 2018
»ChooseChicago.com saw 4.7M site visits on mobile, a 23%
increase from 2017
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49 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Additional Samples of Our Print Work
Below, please find additional examples of print guides produced by Miles.
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50 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
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51 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Below please find completed reference forms from three current Miles clients
for whom we provide similar services as those outlined in your RFP.
Destination DC: Official Visitors Guide
CLIENT REFERENCES
The twice-yearly Official Visitors Guide for Washington,
DC is packed with all a traveler needs to plan their next
trip to the nation’s capital and is available in print, digital
and mobile-friendly formats. It is the only DC Visitors
Guide that reaches both in-market and out-of-market
travelers and is backed by Destination DC’s multi-million-
dollar marketing budget.
We print 550,000 copies annually and, through an integrated approach,
the digital exposure of the guide results in more than 2 million pageviews
and 900,000-plus impressions for advertisers. In addition to advertising
opportunities within the print guide itself, advertisers also have the
option to add additional advertising within the digital guide for increased
exposure. Advertising add-ons include native content on the homepage of
Washington.org, interstitial messaging and run-of-Guide banners.
Complementing the Guide is the Official Visitors Map of Washington,
DC, which is produced and distributed annually with a print circulation of
700,000. In-market distribution sees 450,000 maps distributed at high-
traffic locations around the city while more than 250,000 maps are direct
mailed via requests.
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52 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
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53 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
***UPDATED JANUARY 28, 2020***
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation:
Reference Questionnaire for:
(Name of Company Requesting Reference Information)
(Name of Individuals Requesting Reference Information)
Name:
(Evaluator completing reference questionnaire)
Company:
(Evaluator’s Company completing reference)
Email: FAX: Telephone:
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the
selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which
they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale
of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you
were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance
in a particular area, leave it blank and the it em or form will be scored “0.”
Project Description: ___________________________Completion Date: _____________________________
Project Budget: _______________________________Project Number of Days: _______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
2 Ability to maintain project schedule (complete on -time or early).
3 Quality of work.
4 Quality of consultative advice provided on the project.
5 Professionalism and ability to manage personnel.
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
7 Ability to verbally communicate and document information clearly and succinctly.
8 Abiltity to manage risks and unexpected project circumstances.
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10 Overall comfort level with hiring the company in the future (customer satisfaction).
TOTAL SCORE OF ALL ITEMS
Solicitation 20-7785Collier County
8/13/2020 7:17 AM p. 21
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7.F.2
Packet Pg. 286 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
Experience & Capacity of the Firm
54 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Visit Austin: Austin Insider Guide
The Austin Insider Guide reaches 569,000
travelers through a combination of print
and digital distribution; 220,000 copies are
distributed across the state in high-traffic
locations, mailed to consumers who’ve
ordered the guide online and polybagged
with publications that reach qualified
audiences in target markets outside Texas.
As consumer needs shift in 2020, we’ve adapted the
Insider Guide strategy to meet the needs of Visit
Austin’s audience and ensure they are receiving the
right call to action at the right time. The 2020-2021
Insider Guide will be distributed three main ways:
traditional eGuide on VisitAustin.org, new digital
magazine on Places.Travel, and direct to consumers via
the printed guide.
For extended distribution, the digital magazine
publishes in October 2020 with social media and email
promotions to a robust following on Visit Austin’s
channels as well as Places.Travel. Print distribution
begins in January 2021, providing the most relevant
information to fit the travel climate.
7.F.2
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55 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Experience & Capacity of the Firm 7.F.2
Packet Pg. 288 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
56 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
***UPDATED JANUARY 28, 2020***
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation:
Reference Questionnaire for:
(Name of Company Requesting Reference Information)
(Name of Individuals Requesting Reference Information)
Name:
(Evaluator completing reference questionnaire)
Company:
(Evaluator’s Company completing reference)
Email: FAX: Telephone:
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the
selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which
they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale
of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you
were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance
in a particular area, leave it blank and the it em or form will be scored “0.”
Project Description: ___________________________Completion Date: _____________________________
Project Budget: _______________________________Project Number of Days: _______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
2 Ability to maintain project schedule (complete on -time or early).
3 Quality of work.
4 Quality of consultative advice provided on the project.
5 Professionalism and ability to manage personnel.
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
7 Ability to verbally communicate and document information clearly and succinctly.
8 Abiltity to manage risks and unexpected project circumstances.
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10 Overall comfort level with hiring the company in the future (customer satisfaction).
TOTAL SCORE OF ALL ITEMS
Solicitation 20-7785Collier County
8/13/2020 7:17 AM p. 21
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3URGXFWLRQRI7RXULVP*XLGH5)3
Ju lie C h ase
Visit A ustin
j ch ase@ vi sitaustin. org N / A
5 12- 5 8 3 - 7 206
10
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10
10
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Visitor Guide annual (next guide released fall 2020)
a10GD\V
10
100
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7.F.2
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57 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Memphis Tourism: Memphis Map & Tourist Guide
Backed by more than $1 million in paid media, the
Memphis Map & Tourist Guide is the only print
call-to-action for Memphis Tourism’s efforts, using
inspirational content, photography and travel ideas to
influence visitation.
In a city as legendary as Memphis, “dwelling on the past” makes for
a rockin’ good time. But the beat goes on here, bridging the past
and present in a kaleidoscopic experience for visitors—if they know
what to look for. In the 2020 Memphis Map & Tourist Guide, we
showed them how through strong visual imagery, curated playlists
and engaging content focused on encouraging repeat visitation and
extending our visitors’ stays. Despite its rack-card size limitations,
we customized every spread to paint a robust picture of Memphis,
and maximized page real estate by crafting folios to support our
conversion goals.
Annual circulation is 350,000 printed copies and more than 350,000
page views of the digital guide. In its first two months in-market
(January and February 2020), compared to the same period the
previous year, the 2020 Memphis Map & Tourist Guide saw visitor
guide requests increase 13% and digital guide views increase 42%.
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58 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Experience & Capacity of the Firm 7.F.2
Packet Pg. 291 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
59 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
NBQ BOE UPVSJTN HVJEF 12/1/2020
10QBJE CZ BE SFWFOVF QMVT 0, GPS QSJOUJOH
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60 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
EVIDENCE OF FINANCIAL
STRENGTH
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61 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
At Miles, every team member is a travel marketing expert—whether they’re an
artist, writer, analytics guru, account executive or vice president.
We’re excited to introduce (and, in some cases, re-introduce) you to the dedicated account team that is ready to
provide Collier County with turnkey print publishing services to produce an exciting new Florida’s Paradise Coast
Official Visitors Guide.
Your team is experienced in firsts; a group of innovators who’ve led the way in introducing new marketing
programs, content formats and technologies into the destination space, and they’re excited to bring even more of
these proven ideas to the Paradise Coast.
Our team has a strong commitment to continued hands-on involvement in Collier County, including attendance
at industry events and regular interaction with your staff and agency partners. We’ll take every opportunity to
continue developing relationships with you and your members throughout our partnership.
Miles Partnership is a full-service agency and will not be utilizing subcontractors to fulfill this scope of work.
SPECIALIZED EXPERTISE OF TEAM MEMBERS
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62 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Meet Your Team at Miles
Lauren Bourgoing Vice President and Account Director
County, much as she has for our website contract. Lauren works closely with our creative, account,
digital and production teams to maximize strategy and innovation, and to ensure the best return
on investment for our clients. Lauren has more than 20 years of experience developing and
executing strategic, integrated marketing campaigns, including publishing visitor guides and travel
magazines. In addition to her ongoing work with Collier County, she previously worked with the
Naples, Marco Island & the Everglades CVB on their visitor guide for numerous years. She has
also led the creative and production team on the publishing of the VISIT FLORIDA Travel Guide,
Experience Kissimmee Visitor Guide, Maryland Visitor Guide and Destination DC Official Visitor
Guides and Maps, as well as the travel publications for Brand USA.
Michele Prang Program Director
Michele manages the workflow of our in-house team and ensures that projects are completed on
time and within budget. She will serve as a liaison between Miles staff and the Collier team with an
aim at exceeding client expectations with her attention to detail. Michelle has been with Miles for
three-and-a-half years and has an additional 15 years of experience managing large-scale projects
and events, including a focus on strategic marketing, digital projects, print production, advertising
sales, team leadership and editorial and content management. At Miles, she has managed the
production of a number of print and digital travel guides for tourism clients including Destination
DC, VISIT FLORIDA and Experience Kissimmee.
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63 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Phoebe Ray Project Manager
Phoebe liaises between internal Miles teams and client teams to ensure open communication and
superb customer service. She oversees strategic planning across client communications platforms to
ensure projects are delivered on time and on budget. Phoebe has more than six years of experience
working in the advertising and marketing industry, managing numerous types of projects and working
with various clients from national restaurant chains to small, local businesses. Specific past experience
includes working with leading tourism clients such as Explore Minnesota Tourism, VISIT FLORIDA,
Destination DC and, of course, the Naples, Marco Island & the Everglades CVB.
Melissa Bartalos Senior Content Director
Melissa is a content leader at Miles with a broad range of content expertise and knowledge. She
closely watches travel trends and industry research and is focused on blending the art and science of
content marketing. She is responsible for creating content that informs and inspires across a variety
of platforms, from creative print guides to websites and email campaigns. Working with a team of
freelance writers and in-house teams, she creates, edits and manages content designed to connect
with readers and drive visitation. Melissa is currently the content lead for the digital work Miles does
on behalf of Collier County, and her other tourism clients have included VISIT FLORIDA, Explore
Minnesota Tourism, Destination DC, Visit Baltimore and the Bermuda Tourism Authority.
Kate Bradshaw Content Manager
Kate creates, refines and reviews print and web content as part of robust content strategies that
deliver client objectives and meet audience needs. She has more than a dozen years of experience
creating and refining content for digital and print ecosystems, including working on digital products for
the Naples, Marco Island & the Everglades CVB. Kate also works with a number of travel and tourism
clients including Destination DC and the Bermuda Tourism Authority. She serves as the editorial lead on
Bermuda Tourism Authority’s seasonal print guides as well as Destination DC’s annual Domestic Map.
She has also lent her expertise on Brand USA and Travel South Dakota print guide products.
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64 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Rebecca Jones Art Director
Rebecca is responsible for art direction and design across multiple platforms and takes great pride
in collaboratively working with content directors, developers and client teams to develop creative
that is on target and represents the destination’s brand. In addition to her ongoing work with Collier
County—which has spanned everything from website maintenance and enhancement, campaign
integration and consulting on UX/UI improvements—she’s also worked with a number of other tourism
clients such as Bermuda Tourism Authority, Visit Savannah, Visit Baltimore and Experience Kissimmee.
She’s been at Miles for more than four years.
Dustin Williams Graphic Designer
With more than 10 years of experience, Dustin leads creative, art and strategic development of brands,
conveying ideas, concepts and the value of research-based design to internal teams and clients. He
oversees and ensures brand consistency and quality across all production work. Dustin led the art and
creative for the Memphis Convention & Visitors Bureau and helped develop all aspects of the brand
in both traditional and digital markets. He also works closely with Kentucky Department of Tourism,
Delaware Office of Tourism, South Dakota Department of Tourism and North Dakota Department of
Commerce & Tourism Division.
Laurel Bookhardt Advertising & Data Manager
In her role as Advertising & Data Manager, Laurel collaborates with the DMOs, advertisers and internal
team members to create, track and promote campaigns that yield measurable results. Laurel has
worked closely with a number of tourism clients, including Visit St. Pete/Clearwater, VISIT FLORIDA,
Pinehurst Hotel & Country Club, Mariner’s Inn, Shangri-La Resort, Ponte Vedra Inn & Club, Sea Palms
Golf & Tennis Resort and the Belleview Biltmore. She’s been with Miles for three years and has a total
of five years of experience in travel industry marketing, as well as an additional nine years of related
marketing/communications experience.
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65 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Meghan Alden Director of Software Development and Email
Meghan has been with Miles for 19 years and oversees our database systems and web application
and mobile development, focusing on ensuring our tools, programs and sites are uniquely suited to
user needs. She and her team are responsible for the creation, development and ongoing evolution of
the Data Engine, the system powering thousands of published business listings and events for client
websites and print guides. Meghan also heads up our ePublishing team, with an emphasis on staying
on top of the latest trends in email marketing and increased deliverability. She oversees the database
management for Collier County as well as a large number of other Miles clients, including the Colorado
Tourism Office, Louisiana Office of Tourism and Kentucky Department of Tourism.
Andraya Ticola Print Production Manager
Andraya coordinates internally with Account Directors to determine product specifications and
schedules. She communicates with vendors and teams in coordinating the print production process
from start to finish, which includes running the printing/paper quoting process, creating project
documents and print production timelines, managing deadlines and reviewing samples and press runs.
Andraya has been with Miles for six years and has more than 15 years of additional sales and marketing
experience. She manages all the print guides produced by Miles, averaging more than 80 visitor guides
and maps each year.
Irish Carroll Senior Travel Marketing and Media Sales Consultant
Irish meets with partners regularly to understand their needs in order to create programs that help
them increase their engagement opportunities with potential visitors and grow their business. He
attends and interacts with partners at local events/workshops/meetings in a way that reinforces his
commitment to the Naples, Marco Island & the Everglades CVB’s marketing team, and continually
fosters relationships with industry partners and grows new ones to increase the CVB’s marketing
reach. Irish has been with Miles for nine years and has 20-plus years of additional marketing experience.
He has overseen advertising sales for the Naples, Marco Island & the Everglades CVB’s programs
managed by Miles since 2013, and has a deep understanding of the CVB, its staff and its goals. Irish also
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66 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Miles Partnership is not a Collier or Lee County vendor.
LOCAL VENDOR PREFERENCES
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67 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
***UPDATED JANUARY 28, 2020***
Vendor Check List
IMPORTANT: Please review carefully and submit with your Proposal/Bid.All applicable documents shall be submitted
electronically through BidSync. Vendor should checkoff each of the following items:
General Bid Instructions has been acknowledged and accepted.
Collier County Purchase Order Terms and Conditions have been acknowledged and accepted.
Form 1:Vendor Declaration Statement
Form 2:Conflict of Interest Certification
Proof of status from Division of Corporations -Florida Department of State (If work performed in the State) -
http://dos.myflorida.com/sunbiz/should be attached with your submittal.
Vendor MUST be enrolled in the E-Verify -https://www.e-verify.gov/at the time of submission of the proposal/bid.
Form 3:Immigration Affidavit Certification MUST be sign ed and attached with your submittal or you MAY be DEEMED
NON-RESPONSIVE
E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal.
Form 4:Certification for Claiming Status as a Local Business, if applicable, has been executed and returned.Collier or
Lee County Business Tax Receipt should be attached with your submittal to be considered.
Form 5:Reference Questionnaires form must be utilized for each requested reference and included with your submittal,id
applicable to the solicitation.
Form 6:Grant Provisions and Assurances package in its entirety, if applicable,are executed and should be included with
your submittal. All forms must be executed,or you MAY be DEEMED NON-RESPONSIVE.
Vendor W-9 Form.
Vendor acknowledges Insurance Requirements and is prepared to produce the required insurance certificate(s) within five
(5) days of the County’s issuance of a Notice of Recommend Award.
The Bid Schedule has been completed and attached with your submittal, applicable to bids.
Copies of all requested licenses and/or certifications to complete the requirements of the project.
All addenda have been signed and attached,or you MAY be DEEMED NON-RESPONSIVE.
County’s IT Technical Architecture Requirements has been acknowledged and accepted, if applicable.
Any and all supplemental requirements and terms has been acknowledged and accepted, if applicable.
Solicitation 20-7785Collier County
8/13/2020 7:17 AM p. 14
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68 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Employer
Miles Partnership LLLP
Name (Please Type or Print)
Anne Marston
Title
Signature
Electronically Signed
Date
February 04, 2019
E-Verify Employer Agent
Paycom
Name (Please Type or Print)
Michelle Bandy
Title
Signature
Electronically Signed
Date
February 04, 2019
Department of Homeland Security - Verification Division
Name
USCIS Verification Division
Title
Signature
Electronically Signed
Date
February 04, 2019
Company ID Number:143162 Client Company ID Number:1348107
Page 1 of 1 | E-Verify MOU for Employers Using an E-Verify Employer Agent | Revision Date 06/01/13
7.F.2
Packet Pg. 301 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
69 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
Form W-9
(Rev. October 2018)
Department of the Treasury Internal Revenue Service
Request for Taxpayer
Identification Number and Certification
a Go to www.irs.gov/FormW9 for instructions and the latest information.
Give Form to the
requester. Do not
send to the IRS.Print or type. See Specific Instructions on page 3.2 Business name/disregarded entity name, if different from above
3 Check appropriate box for federal tax classification of the person whose name is entered on line 1. Check only one of the
following seven boxes.
Individual/sole proprietor or
single-member LLC
C Corporation S Corporation Partnership Trust/estate
Limited liability company. Enter the tax classification (C=C corporation, S=S corporation, P=Partnership) a
Note: Check the appropriate box in the line above for the tax classification of the single-member owner. Do not check
LLC if the LLC is classified as a single-member LLC that is disregarded from the owner unless the owner of the LLC is
another LLC that is not disregarded from the owner for U.S. federal tax purposes. Otherwise, a single-member LLC that
is disregarded from the owner should check the appropriate box for the tax classification of its owner.
Other (see instructions) a
4 Exemptions (codes apply only to
certain entities, not individuals; see
instructions on page 3):
Exempt payee code (if any)
Exemption from FATCA reporting
code (if any)
(Applies to accounts maintained outside the U.S.)
5 Address (number, street, and apt. or suite no.) See instructions.
6 City, state, and ZIP code
Requester’s name and address (optional)
7 List account number(s) here (optional)
Part I Taxpayer Identification Number (TIN)
Enter your TIN in the appropriate box. The TIN provided must match the name given on line 1 to avoid
backup withholding. For individuals, this is generally your social security number (SSN). However, for a
resident alien, sole proprietor, or disregarded entity, see the instructions for Part I, later. For other
entities, it is your employer identification number (EIN). If you do not have a number, see How to get a
TIN, later.
Note: If the account is in more than one name, see the instructions for line 1. Also see What Name and
Number To Give the Requester for guidelines on whose number to enter.
Social security number
––
or
Employer identification number
–
Part II Certification
Under penalties of perjury, I certify that:
1. The number shown on this form is my correct taxpayer identification number (or I am waiting for a number to be issued to me); and
2. I am not subject to backup withholding because: (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue
Service (IRS) that I am subject to backup withholding as a result of a failure to report all interest or dividends, or (c) the IRS has notified me that I am
no longer subject to backup withholding; and
3. I am a U.S. citizen or other U.S. person (defined below); and
4. The FATCA code(s) entered on this form (if any) indicating that I am exempt from FATCA reporting is correct.
Certification instructions. You must cross out item 2 above if you have been notified by the IRS that you are currently subject to backup withholding because
you have failed to report all interest and dividends on your tax return. For real estate transactions, item 2 does not apply. For mortgage interest paid,
acquisition or abandonment of secured property, cancellation of debt, contributions to an individual retirement arrangement (IRA), and generally, payments
other than interest and dividends, you are not required to sign the certification, but you must provide your correct TIN. See the instructions for Part II, later.
Sign Here Signature of
U.S. person a Date a
General Instructions
Section references are to the Internal Revenue Code unless otherwise
noted.
Future developments. For the latest information about developments
related to Form W-9 and its instructions, such as legislation enacted
after they were published, go to www.irs.gov/FormW9.
Purpose of Form
An individual or entity (Form W-9 requester) who is required to file an
information return with the IRS must obtain your correct taxpayer
identification number (TIN) which may be your social security number
(SSN), individual taxpayer identification number (ITIN), adoption
taxpayer identification number (ATIN), or employer identification number
(EIN), to report on an information return the amount paid to you, or other
amount reportable on an information return. Examples of information
returns include, but are not limited to, the following.
• Form 1099-INT (interest earned or paid)
• Form 1099-DIV (dividends, including those from stocks or mutual
funds)
• Form 1099-MISC (various types of income, prizes, awards, or gross
proceeds)
• Form 1099-B (stock or mutual fund sales and certain other
transactions by brokers)
• Form 1099-S (proceeds from real estate transactions)
• Form 1099-K (merchant card and third party network transactions)
• Form 1098 (home mortgage interest), 1098-E (student loan interest),
1098-T (tuition)
• Form 1099-C (canceled debt)
• Form 1099-A (acquisition or abandonment of secured property)
Use Form W-9 only if you are a U.S. person (including a resident
alien), to provide your correct TIN.
If you do not return Form W-9 to the requester with a TIN, you might
be subject to backup withholding. See What is backup withholding,
later.
Cat. No. 10231X Form W-9 (Rev. 10-2018)
1 Name (as shown on your income tax return). Name is required on this line; do not leave this line blank.
Miles Partnership, LLLP
P
6751 Professional Pkwy W Ste 200 Remit Payment To: PO Box 54133
Sarasota FL 34240 New Orleans LA 70154
02 0761406
General Instructions
2/14/20
7.F.2
Packet Pg. 302 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
70 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 303 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
71 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 304 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
72 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 305 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
73 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 306 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
74 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 307 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
75 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 308 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
76 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 309 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
77 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 310 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
78 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
State of Florida
Department of State
I certify from the records of this office that MILES PARTNERSHIP,LLLP is a
limited partnership organized under the laws of the State of Florida,filed on
August 12, 2016,effective November 29, 2005.
The document number of this limited partnership is A16000000417.
I further certify that said limited partnership has paid all fees due this office
through December 31, 2020 and that its status is active.
I further certify that said limited partnership has not filed a Certificate of
Withdrawal.
Given under my hand and the
Great Seal of the State of Florida
at Tallahassee,the Capital, this
the Twelfth day of May, 2020
Tracking Number: 7172662345CU
To authenticate this certificate,visit the following site,enter this number, and then
follow the instructions displayed.
https://services.sunbiz.org/Filings/CertificateOfStatus/CertificateAuthentication
7.F.2
Packet Pg. 311 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
79 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 312 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
80 PRODUCTION OF TOURISM GUIDE FOR COLLIER COUNTYMILES PARTNERSHIP
7.F.2
Packet Pg. 313 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
Thank you for the opportunity
to earn your business.
7.F.2
Packet Pg. 314 Attachment: Miles_Partnership_Proposal_20-7785 (13999 : RFP 20-7785 Tourism Visitor Guide)
Notice of Recommended Award
Solicitation: 20-7785 Title: Tourism Visitor Guide
Due Date and Time: September 15, 2020 at 3:00 p.m. est.
Respondents:
Company Name City County State Final Ranking Responsive/Responsible
Miles Partnership, LLLP Sarasota Sarasota FL 1 YES/YES
Trafalger Communications,
Inc. d/b/a SRQ Media d/b/a
SRQ Media Group
Sarasota Sarasota FL 2 YES/YES
Passport Publications & Media
Corporation
West Palm
Beach
West Palm
Beach
FL 3 YES/YES
Florida Homes Magazine LLC
d/b/a Fuse Media
Sarasota Sarasota FL 4 YES/YES
Utilized Local Vendor Preference: Yes No
Recommended Vendor(s) For Award:
On August 13, 2020 the Procurement Services Division released notices of Request for Proposals 20-7785
Tourism Visitor Guide. 8,037 firms were notified, 138 firms viewed the bid information and four (4) proposals
were received by the due date of September 15, 2020. The selection committee convened on October 19,
2020, to score and rank the firms based on the criteria outlined in the solicitation. Passport Publications &
Media Corporations and Florida Homes Magazine LLC d/b/a Fuse Media were contacted to resolve minor
irregularities due to missing documents.
Award is recommended to Miles Partnership, LLLP.
Contract Driven Purchase Order Driven
Required Signatures
Project Manager: Jack Wert
Procurement Strategist: Deborah McCormick
Procurement Services Director:
__________________________________ _________________
Sandra Herrera Date
DocuSign Envelope ID: F75C5F42-B4D2-4C19-ABDC-BC7D9F4D7802
10/20/2020
10/20/2020
10/20/2020
7.F.3
Packet Pg. 315 Attachment: 20-7785 NORA (13999 : RFP 20-7785 Tourism Visitor Guide)
10/26/2020
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming December 2020 Sports Tourism Event up to $6,375 and make a finding that this
expenditure promote tourism.
OBJECTIVE: To support the hosting cost for sporting event in December 2020 with a goal to attract
participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in
December 2020. The Tourism Division Sports Marketing Team has attracted this event to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay in advance. The Tourism Division
proposes to reimburse the event organizers for field rental costs based on the proposed rental cost from
the facility and room night visitation delivered to Collier County from the event participants and fans.
These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance
Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen
dollars per room night. Funding for these sports events are subject to TDC recommendation and Board
approval.
The Soccer Skills Showcase (Soccer Skills Unlimited) is scheduled for December 5-6, 2020. This will
be the sixth year this event has been held at North Collier Regional Park. This is a girls and boys college
soccer showcase ages U8-U19. The event is projected to attract 1500 participants and generate 425 room
nights in the County based on the average over the past three years, direct visitor spending of $317,789
and TDT revenue of $3,188. The requested reimbursement amount provided by the event organizer is
$9,000. The amount approved by the CVB is $6,375 based on an average of 425 room nights this event
has produced over the last three years.
Year Projected Dec 20 Actual Dec 2019 Actual Dec 2018
Direct Spending $317,789 $308,740 $251,482
TDT Revenue $3,385 $3,781 $2,434
Room Nights 425 is recommended 544 325
Acquisition Cost $15 (for $6,375) $15 (for $8,160) $15 (for $4,875)
FISCAL IMPACT: Funding of up to $6,375 for the December 2020 event is included in the BCC
approved FY 21 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
7.G
Packet Pg. 316
10/26/2020
RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of
Tourist Development Tax Promotion Funds to support the upcoming December 2020 Sports Tourism
Event up to $6,375 and make a finding that this expenditure promotes tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. Soccer Skills College Showcase App (PDF)
7.G
Packet Pg. 317
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.G
Doc ID: 13954
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming December 2020 Sports Tourism Event up to $6,375 and make a finding
that this expenditure promote tourism.
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/16/2020 1:22 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/16/2020 1:22 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/16/2020 1:58 PM
Tourism Jack Wert Director Completed 10/16/2020 2:11 PM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/16/2020 2:16 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/19/2020 9:34 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/19/2020 10:01 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
7.G
Packet Pg. 318
7.G.1
Packet Pg. 319 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 320 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 321 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 322 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 323 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 324 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 325 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 326 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 327 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 328 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 329 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
7.G.1
Packet Pg. 330 Attachment: Soccer Skills College Showcase App (13954 : December Sports Event Funding Request)
10/26/2020
EXECUTIVE SUMMARY
Preliminary Expenditure and Revenue Review of Tourist Development Tax supported funds for
the Fourth Quarter of Fiscal Year 2020.
OBJECTIVE: Review of Preliminary Expenditure and Revenue Report for Tourist Development
Tax supported funds for the fourth quarter of FY 20.
CONSIDERATIONS: Financial activity subject to Tourist Development Council (TDC)
oversight is reviewed on a quarterly basis. The attached report summarizes preliminary fourth
quarter expenditures and revenue in a budget to actual format.
Fund (184) provides for marketing and promotions expenditures. TDC Program Management Fund
(194) provides the personnel and operating budget for overall TDT program administration.
Fund (196), the TDC Catastrophe Recovery Fund, by policy maintains a $1,500,000 reserve
available for responding to natural and manmade disasters that negatively impact tourism.
Beach Engineering and Project Management Fund (185), TDC Program Management Fund (194)
and Museum Fund (198) all have budgets that are expended in a regular monthly pattern.
Capital project funds (183, 195 and 758) do not necessarily expend funds in a regular periodic
pattern. These funds are generally evaluated on a project-by-project basis focusing on progress
toward achieving project schedules. Fund (185) provides for the personnel and operating budget
required to manage beach renourishment and inlet management activities.
TDT Revenue Bonds Series 2018 debt service payments are provided by a portion of the 5 th cent of
TDT levy which is deposited into Fund (758) and transferred to TDC Debt Service Fund (270).
Provided in this report is the monthly TDT Collections Report with collections reported through
September. Revenue totals for the year will further be adjusted for receipts communicated on the
October report provided by the Tax Collector’s Office in early November. FY 20 TDT collections
are expected to total $25.5 million on a budget of $28.5 million. Reserves in the TDT family of
funds will, along with cost containment measures implemented in FY20, be sufficient to manage
the revenue shortfall.
FISCAL IMPACT: This item is for review and comment with no direct fiscal
impact.
RECOMMENDATION: Staff requests the TDC review the Preliminary Fourth Quarter FY 20
Expenditure and Revenue Report. This item is for information only.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. 4th Quarter FY 20 Prelim Financial Report (PDF)
8.A
Packet Pg. 331
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 8.A
Doc ID: 13973
Item Summary: Preliminary Expenditure and Revenue Review of Tourist Development Tax
supported funds for the Fourth Quarter of Fiscal Year 2020.
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/20/2020 9:58 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/20/2020 9:58 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/20/2020 10:27 AM
Tourism Jack Wert Director Completed 10/20/2020 10:29 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/21/2020 8:27 AM
Corporate Business Operations Sean Callahan Executive Director Completed 10/21/2020 9:00 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/21/2020 11:26 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
8.A
Packet Pg. 332
10‐16‐20
Tourist Development Tax Funds
FY 2020 Preliminary 4th Quarter
Expenditure and Revenue Report
8.A.1
Packet Pg. 333 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
COLLIER COUNTY TOURIST DEVELOPMENT TAX REVENUE
Fund Reporting Fund Adopted Budget
Current Annual
Forecast
Budgeted YTD
Forecast YTD Actual
Variance to
Budgeted YTD
Forecast
Beach Park Facilities 183 1,020,000 914,930 985,465 892,825 (92,641)
TDC Promotion 184 9,750,400 8,579,387 9,240,803 8,369,320 (871,483)
Non-County Museums 193 542,800 488,133 525,765 475,192 (50,573)
TDC Admin 194 - - - - -
Beach Renourishment 195 11,102,600 9,962,005 10,730,012 9,718,435 (1,011,577)
Disaster Recovery 196 - - - - -
County Museums 198 2,000,000 1,962,755 2,114,071 1,916,209 (197,863)
TDC Capital 758 4,069,300 3,649,498 3,930,851 3,561,943 (368,908)
Gross Budget 28,485,100 25,556,709 27,526,968 24,933,923 (2,593,045)
Less 5% Rev Res (1,424,300)% over/(under) forecast -9.4%
Net Budget 27,060,800 (1,504,091)
Collections
Month Reported Actual Cum YTD
% Budget
Collected to Date
% Variance FY19
Collections
% Variance FY18
Collections
% Variance FY17
Collections
Nov 1,397,567 1,397,567 4.91%16.82%12.94%31.88%
Dec 2,068,386 3,465,953 12.17%11.00%26.17%60.42%
Jan 3,207,045 6,672,998 23.43%8.14%22.00%61.17%
Feb 4,540,732 11,213,729 39.37%13.42%20.55%58.21%
Mar 4,980,638 16,194,368 56.85%12.14%26.75%51.10%
Apr 4,035,468 20,229,836 71.02%-33.14% -29.17%-2.28%
May 465,467 20,695,303 72.65%-83.74% -83.11% -78.86%
June 647,602 21,342,905 74.93%-64.62% -61.55% -49.57%
July 1,132,798 22,475,703 78.90%-26.45% -19.50%6.09%
Aug 1,290,292 23,765,995 83.43%-19.50%-5.52%9.95%
Sept 1,167,928 24,933,923 87.53%-2.57%16.68%48.75%
Oct - 24,933,923 87.53%n/a n/a n/a
Total 24,933,923 24,933,923 YTD -15.6%-8.0%17.9%
Covid-19 update 07 97.0% 97.0% 97.0%28,485,100 Forecast
Budget Comparison
Month Reported 5 Yr History-Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance
March Covid
Forecast
Nov 4.47% 4.47% 1,271,875 1,397,567 125,692 1,271,900
Dec 10.41% 5.94% 1,692,667 2,068,386 375,718 1,900,000
Jan 19.75% 9.34% 2,661,905 3,207,045 545,140 3,050,000
Feb 33.42% 13.67% 3,894,531 4,540,732 646,201 4,350,000
Mar 48.12% 14.70% 4,186,728 4,980,638 793,910 4,980,638
Apr 67.89% 19.76% 5,629,896 4,035,468 (1,594,428) 1,688,969
May 77.39% 9.50% 2,705,872 465,467 (2,240,405) 405,881
June 83.08% 5.69% 1,621,687 647,602 (974,085) 324,337
July 87.82% 4.75% 1,351,776 1,132,798 (218,978) 405,533
Aug 92.85% 5.02% 1,430,182 1,290,292 (139,890) 572,073
Sept 96.64% 3.79% 1,079,848 1,167,928 88,079 539,924
Oct 100.00%3.36%958,132 - - 526,973
Total 100.00%100.0%28,485,100 24,933,923 (2,593,045) 20,016,228
% over/(under) budget -9.4%25,556,709
FY 20 TDT Collections Report
30-Sep-2020
$‐
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
$5,500,000
$6,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
March Covid Forecast
10/7/20202:53 PM H:\Revenue Report\TDC 2 Receipts FY19 and Forward
1
8.A.1
Packet Pg. 334 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
Fund / Comm Item Adopted Budget Amended Budget
Sum of Actual &
Committed % Enc/Act
Revenue
** 183 TDC BEACH PARK FAC (8,012,300) (12,783,250) (13,126,168) 102.7%
** 184 TDC TOURISM PROMO (12,464,200) (12,726,623) (13,443,487) 105.6%
** 185 TDC ENGINEERING (998,800) (998,800) (1,185,866) 118.7%
** 193 TDC MUSEUM NON CTY (1,738,600) (1,738,600) (1,792,032) 103.1%
** 194 TDC ADMIN/OPS (2,021,200) (2,021,200) (1,730,999) 85.6%
** 195 TDC - BEACH RENOUR (51,041,600) (63,664,607) (67,913,192) 106.7%
** 196 TDC PROM RES/PRJS (1,501,700) (1,501,700) (1,694,883) 112.9%
** 198 MUSEUM (2,630,200) (2,636,850) (2,778,364) 105.4%
** 758 TDC CAPITAL PROJECTS (5,196,600) (8,867,925) (9,146,431) 103.1%
** 270 TDT REV BOND 2018 (7,634,100) (7,634,100) (6,891,207) 90.3%
Total (93,239,300) (114,573,654) (119,702,629) 104.5%
* Revenue includes carry forward
Fund / Comm Item Adopted Budget Amended Budget
Sum of Actual &
Committed % Enc/Act
Expenditures
** 183 TDC BEACH PARK FAC 8,012,300 12,783,250 2,825,799 22.1%
** 184 TDC TOURISM PROMO 12,464,200 12,726,623 10,860,325 85.3%
** 185 TDC ENGINEERING 998,800 998,800 811,070 81.2%
** 193 TDC MUSEUM NON CTY 1,738,600 1,738,600 935,589 53.8%
** 194 TDC ADMIN/OPS 2,021,200 2,021,200 1,555,891 77.0%
** 195 TDC - BEACH RENOUR 51,041,600 63,664,607 10,316,363 16.2%
** 196 TDC PROM RES/PRJS 1,501,700 1,501,700 1,700 0.1%
** 198 MUSEUM 2,630,200 2,636,850 2,229,409 84.5%
** 758 TDC CAPITAL PROJECTS 5,196,600 8,867,925 4,436,212 50.0%
** 270 TDT REV BOND 2018 7,634,100 7,634,100 3,934,479 51.5%
Total 93,239,300 114,573,654 37,906,837 33.1%
TOURIST DEVELOPMENT TAX REVENUE
Fund / Comm Item Adopted Budget Amended Budget
Sum of Actual &
Committed % Enc/Act
* 183 TDC BEACH PARK FAC 1,020,000-1,020,000-892,825-87.5%
* 184 TDC TOURISM PROMO 9,750,400-9,750,400-8,369,320-85.8%
* 193 TDC MUSEUM NON COUNTY 542,800-542,800-475,192-87.5%
* 195 TDC - BEACH RENOUR 11,102,600- 11,102,600-9,718,435-87.5%
* 198 MUSEUM 2,000,000-2,000,000-1,916,209-95.8%
* 758 TDC CAPITAL PROJECTS 4,069,300- 4,069,300- 3,561,943-87.5%
Total 28,485,100-28,485,100-24,933,923-87.5%
Carryforward Summary
Fund / Comm Item Adopted Budget Amended Budget
Sum of Actual &
Commited % Enc/Act
* 183 TDC BEACH PARK FAC 6,962,800- 11,733,750- 12,006,600-102.3%
* 184 TDC TOURISM PROMO 3,130,300-3,392,723-4,987,500-147.0%
* 185 TDC ENGINEERING 115,500-115,500-256,500-222.1%
* 193 TDC MUSEUM NON COUNTY 1,203,900-1,203,900-1,290,000-107.2%
* 194 TDC ADMIN/OPS 107,600-107,600-124,600-115.8%
* 195 TDC - BEACH RENOUR 40,141,200- 52,764,207- 54,730,600-103.7%
* 196 TDC PROM RES/PRJS 1,353,900-1,353,900-1,532,500-113.2%
* 198 MUSEUM 496,000-502,650-620,000-123.3%
* 758 TDC CAPITAL PROJECTS 1,310,300- 4,981,625- 5,499,600-110.4%
* 270 TDT REV BOND 2018 2,521,100-2,521,100-2,588,000-102.7%
Total 57,342,600-78,676,954-83,635,900-106.3%
Tourist Development Tax Funded Funds
Budget to Actual Report - Fund Roll-Up Summary
4th Quarter FY 20 (Preliminary)
Summary 4th Qtr 20 2
8.A.1
Packet Pg. 335 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020Type(All)Sum of ActualColumn LabelsRevenue Category 183 184 185 193 194 195 196 198 758 270 Grand Total 314300 3% TOURIST DEVE(851,013) (7,977,246) (452,885) (9,263,177) (1,826,512) (3,395,162) (23,765,995) 314300 3% TOURIST DEVE-Un(41,812) (392,073) (22,307) (455,258) (89,697) (166,780) (1,167,927) 331220 FEMA FED EM MGT(9,182) (37,581) (39,934) (2,534) (89,231) 334225 PUBLIC SAFETY-F(510) (2,088) (2,219) (4,816) 334391 FLORIDA DEP(2,437,876) (2,437,876) 347310 GROUP TOUR TAXA(1,215) (1,215) 347311 GROUP TOUR NON(845) (845) 347320 COPYING SERVS T- - 347321 COPYING SERV NO(1,250) (1,250) 347400 SPECIAL EVENTS- - 347911 FACILITY RENTAL(1,576) (1,576) 347913 SPECIAL EVENTS(47) (47) 347914 TOLL BOOTH PARK50 50 347940 FACILITY RENTAL(538) (538) 361170 OVERNIGHT INTER(52,951) (16,222) (1,874) (6,140) (1,527) (237,136) (6,824) (2,254) (17,317) (9,660) (351,906) 361180 INVESTMENT INTE(164,100) (61,945) (5,423) (20,700) (4,872) (732,106) (20,259) (8,946) (67,572) (19,947) (1,105,871) 364410 SURPLUS FURNITU(7,000) (7,000) 364411 SURPLUS FURN TA(5) (545) (550) 366900 CONTRIBUTIONS(4,722) (4,722) 369130 INS CO REFUNDS(7,040) (7,040) 369300 REIMB FOR PY EX(364) - (364) 369802 REIMB FOR CURRE(8,500) (6,250) (692) (15,442) 481001 TRANS FRM 001 G(203,000) (203,000) 481184 TRANS FRM 184 T(1,600,000) (135,300) (1,735,300) 481195 TRANS FRM 195 T(882,400) (882,400) 481758 TRANS FRM 758 T(4,273,600) (4,273,600) 487999 REIMB INTERDEPT(8,269) (8,269) 489200 CARRY FORWARD G(12,006,600) (4,987,500) (256,500) (1,290,000) (124,600) (54,730,600) (1,532,500) (620,000) (5,499,600) (2,588,000) (83,635,900) Grand Total(13,126,168) (13,443,487) (1,185,866) (1,792,032) (1,730,999) (67,913,192) (1,694,883) (2,778,364) (9,146,431) (6,891,207) (119,702,629) Sum of Actual & Commited Column LabelsExpenditure Category 183 184 185 193 194 195 196 198 758 270 Grand Total* PERSONAL SERVICE632,933 963,530 120,588 1,147,763 2,864,815 * OPERATING EXPENSE306,674 8,499,181 110,366 3,900 445,361 5,762,149 1,700 934,786 5,309 3,229 16,072,655 * CAPITAL OUTLAY2,330,911 5,271 - 3,195,962 60,330 89,400 5,681,873 * GRANTS AND DEBT SERVICE171,194 922,631 3,931,250 5,025,075 * TRANSFERS2,201,600 62,500 147,000 1,052,400 50,000 4,273,600 7,787,100 * TRANSFER CONST17,020 159,545 9,058 185,264 36,530 67,903 475,320 * RESERVES- - - - - - - - - - Grand Total2,825,799 10,860,325 811,070 935,589 1,555,891 10,316,363 1,700 2,229,409 4,436,212 3,934,479 37,906,837 Tourist Development Tax Funded FundsBudget to Actual Report - Actual Revenue & Expenditures by Fund4th Quarter FY 20 - Prelim 10-16-20Combined 4th Qtr FY 20 38.A.1Packet Pg. 336Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
Cat (All)
Fund / Comm Item Adopted Amended Actual- % Act & Committed
183 TDC BEACH PARK CAP
314300 3% TOURIST DEVE (1,020,000) (1,020,000) (851,013) 83.4%
314300 3% TOURIST DEVE-Un (41,812) 0.0%
331220 FEMA FED EM MGT - - (9,182) 0.0%
334225 PUBLIC SAFETY-F - - (510) 0.0%
361170 OVERNIGHT INTER - - (52,951) 0.0%
361180 INVESTMENT INTE (85,000) (85,000) (164,100) 193.1%
489200 CARRY FORWARD G (6,962,800) (6,962,800) (12,006,600) 172.4%
489201 CARRY FORWARD O - (4,770,950) - 0.0%
489900 NEG 5% EST REV 55,500 55,500 - 0.0%
183 TDC BEACH PARK CAP Total (8,012,300) (12,783,250) (13,126,168) 102.7%
184 TDC TOURISM PROMO
314300 3% TOURIST DEVE (9,750,400) (9,750,400) (7,977,246) 81.8%
314300 3% TOURIST DEVE-Un (392,073) 0.0%
361170 OVERNIGHT INTER - - (16,222) 0.0%
361180 INVESTMENT INTE (75,000) (75,000) (61,945) 82.6%
369802 REIMB FOR CURRE - - (8,500) 0.0%
489200 CARRY FORWARD G (3,130,300) (3,130,300) (4,987,500) 159.3%
489201 CARRY FORWARD O - (262,423) - 0.0%
489900 NEG 5% EST REV 491,500 491,500 - 0.0%
184 TDC TOURISM PROMO Total (12,464,200) (12,726,623) (13,443,487) 105.6%
185 TDC ENGINEERING
314300 3% TOURIST DEVE-Un 0.0%
331220 FEMA FED EM MGT - - (37,581) 0.0%
334225 PUBLIC SAFETY-F - - (2,088) 0.0%
361170 OVERNIGHT INTER - - (1,874) 0.0%
361180 INVESTMENT INTE (1,000) (1,000) (5,423) 542.3%
481195 TRANS FRM 195 T (882,400) (882,400) (882,400) 100.0%
489200 CARRY FORWARD G (115,500) (115,500) (256,500) 222.1%
489900 NEG 5% EST REV 100 100 - 0.0%
185 TDC ENGINEERING Total (998,800) (998,800) (1,185,866) 118.7%
193 TDC MUSEUM NON-CTY
314300 3% TOURIST DEVE (542,800) (542,800) (452,885) 83.4%
314300 3% TOURIST DEVE-Un (22,307) 0.0%
361170 OVERNIGHT INTER - - (6,140) 0.0%
361180 INVESTMENT INTE (20,000) (20,000) (20,700) 103.5%
489200 CARRY FORWARD G (1,203,900) (1,203,900) (1,290,000) 107.2%
489900 NEG 5% EST REV 28,100 28,100 - 0.0%
193 TDC MUSEUM NON-CTY Total (1,738,600) (1,738,600) (1,792,032) 103.1%
194 TDC ADMIN/OPS
314300 3% TOURIST DEVE-Un 0.0%
361170 OVERNIGHT INTER - - (1,527) 0.0%
361180 INVESTMENT INTE (2,000) (2,000) (4,872) 243.6%
481184 TRANS FRM 184 T (1,911,700) (1,911,700) (1,600,000) 83.7%
489200 CARRY FORWARD G (107,600) (107,600) (124,600) 115.8%
489900 NEG 5% EST REV 100 100 - 0.0%
194 TDC ADMIN/OPS Total (2,021,200) (2,021,200) (1,730,999) 85.6%
195 TDC - BEACH RENOURISH
314300 3% TOURIST DEVE (11,102,600) (11,102,600) (9,263,177) 83.4%
314300 3% TOURIST DEVE-Un (455,258) 0.0%
331220 FEMA FED EM MGT - - (39,934) 0.0%
4th Quarter FY 20 - Prelim 10-16-20
Revenue
Tourist Development Tax Funded Funds
Budget to Actual Report - Revenue Commitment Item by Fund
Combined 4th Qtr FY 20 4
8.A.1
Packet Pg. 337 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
334225 PUBLIC SAFETY-F - - (2,219) 0.0%
334391 FLORIDA DEP - - (2,437,876) 0.0%
361170 OVERNIGHT INTER - - (237,136) 0.0%
361180 INVESTMENT INTE (350,000) (350,000) (732,106) 209.2%
364411 SURPLUS FURN TA - - (5) 0.0%
369300 REIMB FOR PY EX - - (364) 0.0%
369802 REIMB FOR CURRE (20,000) (20,000) (6,250) 31.3%
487999 REIMB INTERDEPT (1,500) (1,500) (8,269) 551.2%
489200 CARRY FORWARD G (40,141,200) (40,141,200) (54,730,600) 136.3%
489201 CARRY FORWARD O - (12,623,007) - 0.0%
489900 NEG 5% EST REV 573,700 573,700 - 0.0%
195 TDC - BEACH RENOURISH Total (51,041,600) (63,664,607) (67,913,192) 106.7%
196 TDC PROM RES
314300 3% TOURIST DEVE-Un 0.0%
361170 OVERNIGHT INTER - - (6,824) 0.0%
361180 INVESTMENT INTE (13,200) (13,200) (20,259) 153.5%
481184 TRANS FRM 184 T (135,300) (135,300) (135,300) 100.0%
489200 CARRY FORWARD G (1,353,900) (1,353,900) (1,532,500) 113.2%
489900 NEG 5% EST REV 700 700 - 0.0%
196 TDC PROM RES Total (1,501,700) (1,501,700) (1,694,883) 112.9%
198 MUSEUM
314300 3% TOURIST DEVE (2,000,000) (2,000,000) (1,826,512) 91.3%
314300 3% TOURIST DEVE-Un (89,697) 0.0%
331220 FEMA FED EM MGT - - (2,534) 0.0%
347310 GROUP TOUR TAXA (1,500) (1,500) (1,215) 81.0%
347311 GROUP TOUR NON (1,500) (1,500) (845) 56.3%
347320 COPYING SERVS T (600) (600) - 0.0%
347321 COPYING SERV NO (600) (600) (1,250) 208.3%
347400 SPECIAL EVENTS (15,000) (15,000) - 0.0%
347911 FACILITY RENTAL (4,500) (4,500) (1,576) 35.0%
347913 SPECIAL EVENTS - - (47) 0.0%
347914 TOLL BOOTH PARK - - 50 0.0%
347940 FACILITY RENTAL (3,000) (3,000) (538) 17.9%
361170 OVERNIGHT INTER - - (2,254) 0.0%
361180 INVESTMENT INTE (3,500) (3,500) (8,946) 255.6%
364410 SURPLUS FURNITU - - (7,000) 0.0%
364411 SURPLUS FURN TA - - (545) 0.0%
366900 CONTRIBUTIONS (1,000) (1,000) (4,722) 472.2%
369130 INS CO REFUNDS - - (7,040) 0.0%
369300 REIMB FOR PY EX (500) (500) - 0.0%
369802 REIMB FOR CURRE (1,200) (1,200) (692) 57.7%
481001 TRANS FRM 001 G (203,000) (203,000) (203,000) 100.0%
489200 CARRY FORWARD G (496,000) (496,000) (620,000) 125.0%
489201 CARRY FORWARD O - (6,650) - 0.0%
489900 NEG 5% EST REV 101,700 101,700 - 0.0%
198 MUSEUM Total (2,630,200) (2,636,850) (2,778,364) 105.4%
758 TDC CAPITAL PR
314300 3% TOURIST DEVE (4,069,300) (4,069,300) (3,395,162) 83.4%
314300 3% TOURIST DEVE-Un (166,780) 0.0%
361170 OVERNIGHT INTER - - (17,317) 0.0%
361180 INVESTMENT INTE (25,000) (25,000) (67,572) 270.3%
489200 CARRY FORWARD G (1,310,300) (1,310,300) (5,499,600) 419.7%
489201 CARRY FORWARD O - (3,671,325) - 0.0%
489900 NEG 5% EST REV 208,000 208,000 - 0.0%
758 TDC CAPITAL PR Total (5,196,600) (8,867,925) (9,146,431) 103.1%
270 TDT REV BOND 2
314300 3% TOURIST DEVE-Un 0.0%
361170 OVERNIGHT INTER - - (9,660) 0.0%
361180 INVESTMENT INTE (1,500) (1,500) (19,947) 1329.8%
489200 CARRY FORWARD G (2,521,100) (2,521,100) (2,588,000) 102.7%
489900 NEG 5% EST REV 100 100 - 0.0%
481758 TRANS FRM 758 T (5,111,600) (5,111,600) (4,273,600) 83.6%
270 TDT REV BOND 2 Total (7,634,100) (7,634,100) (6,891,207) 90.3%
Grand Total (93,239,300) (114,573,654) (119,702,629) 104.5%
Combined 4th Qtr FY 20 5
8.A.1
Packet Pg. 338 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
Cat (All)
Fund / Comm Item Adopted Amended
Sum of Actual &
Committed
% Act &
Committed
183 TDC BEACH PARK CAP
* OPERATING EXPENSE - 506,965 306,674 60.5%
* CAPITAL OUTLAY 2,250,000 6,667,717 2,330,911 35.0%
* GRANTS AND DEBT SERVICE - - 171,194 0.0%
* TRANSFER CONST 25,000 25,000 17,020 68.1%
* RESERVES 5,737,300 5,583,568 - 0.0%
183 TDC BEACH PARK CAP Total 8,012,300 12,783,250 2,825,799 22.1%
184 TDC TOURISM PROMO
* OPERATING EXPENSE 9,752,900 10,015,323 8,499,181 84.9%
* TRANSFER CONST 198,000 198,000 159,545 80.6%
* TRANSFERS 2,513,300 2,513,300 2,201,600 87.6%
184 TDC TOURISM PROMO Total 12,464,200 12,726,623 10,860,325 85.3%
185 TDC ENGINEERING
* PERSONAL SERVICE 761,900 761,900 632,933 83.1%
* OPERATING EXPENSE 116,600 116,600 110,366 94.7%
* CAPITAL OUTLAY 7,800 7,800 5,271 67.6%
* TRANSFERS 62,500 62,500 62,500 100.0%
* RESERVES 50,000 50,000 - 0.0%
185 TDC ENGINEERING Total 998,800 998,800 811,070 81.2%
193 TDC MUSEUM NON-CTY
* OPERATING EXPENSE 3,900 3,900 3,900 100.0%
* GRANTS AND DEBT SERVICE 725,000 950,000 922,631 97.1%
* TRANSFER CONST 10,900 10,900 9,058 83.1%
* RESERVES 998,800 773,800 - 0.0%
193 TDC MUSEUM NON-CTY Total 1,738,600 1,738,600 935,589 53.8%
194 TDC ADMIN/OPS
* PERSONAL SERVICE 1,220,200 1,220,200 963,530 79.0%
* OPERATING EXPENSE 614,300 614,300 445,361 72.5%
* CAPITAL OUTLAY 9,000 9,000 - 0.0%
* TRANSFERS 147,000 147,000 147,000 100.0%
* RESERVES 30,700 30,700 - 0.0%
194 TDC ADMIN/OPS Total 2,021,200 2,021,200 1,555,891 77.0%
195 TDC - BEACH RENOURISH
* PERSONAL SERVICE - 10,000 120,588 1205.9%
* OPERATING EXPENSE 1,465,400 3,443,386 5,762,149 167.3%
* CAPITAL OUTLAY 7,000,000 11,973,923 3,195,962 26.7%
* TRANSFER CONST 227,500 227,500 185,264 81.4%
* TRANSFERS 1,052,400 1,052,400 1,052,400 100.0%
* RESERVES 41,296,300 46,957,398 - 0.0%
195 TDC - BEACH RENOURISH Total 51,041,600 63,664,607 10,316,363 16.2%
196 TDC PROMO RES2
* OPERATING EXPENSE 1,700 1,700 1,700 100.0%
* RESERVES 1,500,000 1,500,000 - 0.0%
196 TDC PROMO RES2 Total 1,501,700 1,501,700 1,700 0.1%
198 MUSEUM
* PERSONAL SERVICE 1,365,500 1,355,700 1,147,763 84.7%
* OPERATING EXPENSE 1,054,900 1,048,070 934,786 89.2%
* CAPITAL OUTLAY 54,200 77,480 60,330 77.9%
* TRANSFER CONST 42,000 42,000 36,530 87.0%
* TRANSFERS 86,500 86,500 50,000 57.8%
* RESERVES 27,100 27,100 - 0.0%
4th Quarter FY 20 - Prelim 10-16-20
Expenditures
Tourist Development Tax Funded Funds
Budget to Actual Report - Expenditure Category by Fund
Combined 4th Qtr FY 20 6
8.A.1
Packet Pg. 339 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
198 MUSEUM Total 2,630,200 2,636,850 2,229,409 84.5%
758 TDC CAPITAL PROJECT
* OPERATING EXPENSE - - 5,309 0.0%
* CAPITAL OUTLAY - 2,819,094 89,400 3.2%
* TRANSFER CONST 85,000 85,000 67,903 79.9%
* TRANSFERS 5,111,600 5,111,600 4,273,600 83.6%
* RESERVES - 852,231 - 0.0%
758 TDC CAPITAL PROJECT Total 5,196,600 8,867,925 4,436,212 50.0%
270 TDT REV BOND 2018
* OPERATING EXPENSE 7,000 5,000 3,229 64.6%
* GRANTS AND DEBT SERVICE 3,905,300 3,932,300 3,931,250 100.0%
* RESERVES 3,721,800 3,696,800 - 0.0%
270 TDT REV BOND 2018 Total 7,634,100 7,634,100 3,934,479 51.5%
Grand Total 93,239,300 114,573,654 37,906,837 33.1%
Combined 4th Qtr FY 20 7
8.A.1
Packet Pg. 340 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10‐16‐20
Tourist Development Tax Funds
FY 2020 Preliminary 4th Quarter
Expenditure Report
Capital Project Funds
Fund (183) Beach Park Facilities
Fund (195) Beach Renourishment and Inlet Management
Fund (758) TDC Capital Fund
8
8.A.1
Packet Pg. 341 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
Tourist Development Tax Funded Funds
Budget to Actual Report - TDC Beach Park Facilities Fund 183
4th Quarter FY 20 - Prelim 10-16-20
Expenditures
Fund Prog / Com Item Adopted Budget Amended Budget
Actual &
Committed % Consumed
** 31183 Operating Fund 183 - - - n/a
** 33496 FDOT STSD BEACH CI - 106,632 13,923 13.1%
** 80141 Rem Vand Beach Acc - 225,000 - 0.0%
** 80194 BF Park Drainage I - - - n/a
** 80242 Barefoot Beach ADA - 289,212 29,195 10.1%
** 80330 BarefootBch Bwalk - 243,155 14,238 5.9%
** 80332 Clam Pass Restroom - 206,902 26,991 13.0%
** 80333 ClamPass Brdwlk Re - 1,031,704 86,689 8.4%
** 80334 ClamPass Trim Mang - 38,805 - 0.0%
** 80338 Tigertail Entr Imp - - - n/a
** 80344 Bareft Boardwlk Re - 287,989 28,437 9.9%
** 80347 N Gulf Shore Acces - 36,161 - 0.0%
** 80348 Tigertail Park Imp - 632,712 53,198 8.4%
** 80349 Vand Repair Shwr/F - 12,250 12,250 100.0%
** 80369 8th Ave Beach Impr - 200,000 171,194 85.6%
** 80372 T-2 Beach Parkg So - 81,510 - 0.0%
** 80373 Bluebill Beach Acc - - - n/a
** 80387 Barefoot Bch Prkg - 350,000 41,166 11.8%
** 80388 Tigertail Bch Play - 200,000 183,805 91.9%
** 80389 Clam Pass Parking - 118,262 - 0.0%
** 80390 ClamP Concess AC U - 100,000 - 0.0%
** 80391 Vand Bch Boardwlk - 360,000 37,115 10.3%
** 80396 Barefoot Ranger St - 100,000 - 0.0%
** 88038 Tigertail Beach Ba - 304,389 8,460 2.8%
** 88043 CP Parking Renovat - - - n/a
** 88045 Parking Meters 250,000 250,000 162,826 65.1%
** 88046 CP Boardwalk Repla 2,000,000 2,000,000 1,939,292 97.0%
** 99183 Fund 183 Res/Xfers 5,762,300 5,608,568 17,020 0.3%
* TRANSFER CONST 25,000 25,000 17,020 68.1%
* RESERVES 5,737,300 5,583,568 - 0.0%
*** Grand Total-Fd Pg/CI 8,012,300 12,783,250 2,825,799 22.1%
Projects 183-195-758 4th 20 9
8.A.1
Packet Pg. 342 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
Tourist Development Tax Funded Funds
Budget to Actual Report - TDC Beach Renourishment Fund 195
4th Quarter FY 20 - Prelim 10-16-20
Expenditures
Fund Prog / Com Item Adopted Budget Amended Budget
Actual &
Committed % Consumed
** 50154 Hurricane Irma - 1,000,000 0.0%
** 50215 Tropical Storm Laura - 49,965 0.0%
** 80165 Co Beach Analysis - 38,172 24,275 63.6%
** 80171 Beach Tilling 30,000 96,565 13,286 13.8%
** 80268 AOlesky Pier Repai - 33,414 0.0%
** 80288 Wiggns Pass Dredge 150,000 327,289 315,152 96.3%
** 80301 Beach Renourish-Ge - 208,600 83,875 40.2%
** 80321 AOlesky SeaWall Re - 260,097 12,600 4.8%
** 80366 Coastal Resiliency 150,000 177,540 71,670 40.4%
** 80378 Tractor Shelter - 72,355 52,628 72.7%
** 80407 Jolly Bridge Parce - 26,625 0.0%
** 88032 Clam Pass Dredge 289,400 436,322 0.0%
** 90020 TDC - Administrati 75,000 144,000 0.0%
** 90033 Near Shore Hard Bo 185,000 380,657 250,007 65.7%
** 90044 Vegetation Repairs 25,000 147,866 0.0%
** 90062 Marco Ctr Bch Regr - - n/a
** 90065 FDEP LGFR ANALYSIS - 45,994 39,121 85.1%
** 90067 PARK SHORE BCH MAI 2,500,000 2,179,076 2,139,788 98.2%
** 90068 NAPLES BEACH ENG - 110,000 102,885 93.5%
** 90069 CLAM PASS BCH MAIN 3,000,000 690,018 439,765 63.7%
** 90071 MARCO ISLAND S MAI 1,450,000 2,062,610 2,036,509 98.7%
** 90072 COLLIER CREEK JETT - 3,079,553 115,723 3.8%
** 90074 North Park Shore B - 2,829,427 2,780,360 98.3%
** 90297 Shorebird Monitori 25,000 92,658 2,169 2.3%
** 90527 County/Naples Beac 191,000 381,555 182,373 47.8%
** 90533 Beach Cleaning 200,000 219,058 189,592 86.5%
** 90536 County/Naples Beac 170,000 284,585 226,921 79.7%
** 90549 Doctors Pass Dredg 25,000 53,307 0.0%
** 99195 Fund 195 Res/Xfers 42,576,200 48,237,298 1,237,664 2.6%
* TRANSFERS 1,052,400 1,052,400 1,052,400 100.0%
* TRANSFER CONST 227,500 227,500 185,264 81.4%
* RESERVES 41,296,300 46,957,398 0.0%
*** Grand Total-Fd Pg/CI 51,041,600 63,664,607 10,316,363 16.2%
Projects 183-195-758 4th 20 10
8.A.1
Packet Pg. 343 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/19/2020
Tourist Development Tax Funded Funds
Budget to Actual Report - TDC Capital Projects Fund 758
4th Quarter FY 20 - Prelim 10-16-20
Expenditures
Fund Prog / Com Item Adopted Budget Amended Budget % Consumed
** 50156 Amateur Sports Com - 2,819,094 94,709 3.4%
** 99758 Fund 758 Res/Xfers 5,196,600 6,048,831 4,341,503 71.8%
* TRANSFERS 5,111,600 5,111,600 4,273,600 83.6%
* TRANSFER CONST 85,000 85,000 67,903 79.9%
* RESERVES - 852,231 - 0.0%
*** Grand Total-Fd Pg/CI 5,196,600 8,867,925 4,436,212 50.0%
Projects 183-195-758 4th 20 11
8.A.1
Packet Pg. 344 Attachment: 4th Quarter FY 20 Prelim Financial Report (13973 : Quarterly Financial Review)
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Item Summary: Marketing Partner Reports
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/20/2020 8:56 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/20/2020 8:56 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/20/2020 10:24 AM
Tourism Jack Wert Director Completed 10/20/2020 10:29 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/21/2020 8:21 AM
Corporate Business Operations Sean Callahan Executive Director Completed 10/21/2020 9:01 AM
County Attorney's Office Colleen Greene Attorney Review Completed 10/21/2020 11:26 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
10.A
Packet Pg. 345
Marketing Partner
Reports
October,2020
10.A.1
Packet Pg. 346 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
Collier County Tourism Research
Presented by:
Research Data Services, Inc.
October 2020
September 2020
Presented to:
The Collier County Tourist
Development Council
10.A.1
Packet Pg. 347 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 3
Economic Indicators
10.A.1
Packet Pg. 348 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 4
Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300
2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300
2018 30,700 31,600 31,700 30,400 29,000 27,400 26,400 26,200 26,100 27,800 30,300 31,000
2019 31,700 32,400 32,400 31,700 30,100 28,400 27,600 27,300 27,100 28,600 31,100 31,700
2020 31,400 31,800 31,700 19,900 20,700 22,800 22,700 23,700 24,500
15,000
20,000
25,000
30,000
35,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector. (April 2018 through December 2019 employment projections revised as of
March 16, 2020 reporting.)
2020
2016201720182019
10.A.1
Packet Pg. 349 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 5
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2016 918,929 989,845 1,269,961 900,594 606,833 492,413 484,074 431,729 391,844 550,316 727,634 840,501
2017 892,905 946,079 1,252,124 1,032,783 629,321 528,383 530,428 481,185 327,466 581,317 767,064 873,494
2018 965,981 1,053,817 1,379,728 939,957 668,665 546,159 561,039 501,023 418,256 569,553 810,283 958,717
2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818
2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
RSW Total Passenger TrafficCY 2016: 8.60 million (+2.8%)
CY 2017: 8.84 million (+2.8%)
CY 2018: 9.37 million (+6.0%)
CY 2019: 10.23 million (+9.1%)
CY 2020 to date: 4.16 million (-42.0%)
Southwest Florida International Airport
(RSW) Passenger Traffic
10.A.1
Packet Pg. 350 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 6
Year to Date 2020
January –September
Collier Visitor Profile
10.A.1
Packet Pg. 351 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 7
Collier Tourism Metrics
Year to Date 2020 (January –September)
Number of
Visitors
Room Nights
Economic Impact
•1,030,500
•-28.4%∆
•1,354,500
•-29.6%∆
•$1,189,714,300
•-32.8%∆
10.A.1
Packet Pg. 352 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 8
Collier Comp Set
Occupancy ADR RevPAR
2020 % ∆2020 % ∆2020 % ∆
Naples MSA 44.5%-31.2 $247.46 -0.8 $110.24 -31.8
Naples Upscale 48.5%-33.7 $324.87 +1.8 $157.52 -32.5
Miami-Hialeah 47.2%-38.1 $201.12 +2.9 $94.89 -36.3
Florida Keys 57.9%-25.5 $288.53 +3.5 $167.07 -22.8
Ft. Myers 49.9%-28.5 $164.14 -0.5 $81.84 -28.9
Sarasota-Bradenton 51.1%-23.5 $139.88 -2.9 $71.52 -25.7
Clearwater 55.0%-27.4 $144.93 -11.2 $79.64 -35.6
St. Petersburg 51.9%-29.9 $149.90 -8.7 $77.81 -36.0
Palm Beach County 46.0%-36.1 $193.69 +2.7 $89.16 -34.4
Ft. Lauderdale 50.6%-33.3 $142.09 -4.3 $71.87 -36.2
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –September)
10.A.1
Packet Pg. 353 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 9
Collier Comp Set –Occupancy (%)
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –September)
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA 33.9%-16.9 10.6%-55.7 44.5%
Miami-Hialeah 33.1%-41.9 9.8%-35.0 47.2%
Florida Keys 51.9%-23.3 5.7%-40.8 57.9%
Ft. Myers 39.7%-27.1 7.7%-43.7 49.9%
Sarasota-Bradenton 42.4%-19.3 7.9%-39.6 51.1%
Clearwater 46.1%-20.2 8.8%-50.3 55.0%
St. Petersburg 43.1%-21.4 7.9%-56.0 51.9%
Palm Beach County 33.4%-34.6 11.9%-38.9 46.0%
Ft. Lauderdale 39.5%-29.8 8.4%-45.4 50.6%
10.A.1
Packet Pg. 354 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 10
Collier Comp Set –ADR ($)
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA $242.02 -7.4 $265.53 +15.8 $247.46
Miami-Hialeah $201.15 +1.7 $249.24 +17.5 $201.12
Florida Keys $288.59 +3.1 $294.69 +8.0 $288.53
Ft. Myers $167.97 -3.0 $164.99 +16.1 $164.14
Sarasota-Bradenton $144.02 -3.2 $126.09 -4.4 $139.88
Clearwater $145.12 -14.6 $143.91 +1.4 $144.93
St. Petersburg $150.83 -12.1 $148.52 +2.4 $149.90
Palm Beach County $180.77 -5.0 $235.95 +23.0 $193.69
Ft. Lauderdale $138.24 -5.7 $171.02 +2.1 $142.09
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –September)
10.A.1
Packet Pg. 355 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 11
September 2020
Collier Visitor Profile
10.A.1
Packet Pg. 356 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 12
Visitation/Economic Impacts of Tourism
Collier September 2020
Visitors
2020
80,400
2019
92,300
Room Nights
2020
135,100
2019
173,200
Economic
Impact
2020
$73,249,300
2019
$83,660,200
September
%∆
-22.0
%∆
-12.9
%∆
-12.4
10.A.1
Packet Pg. 357 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 13
Occupancy/Room Rates
Collier September 2020
Occupancy 58.3%43.3%-25.7
ADR $140.60 $160.37 +14.1
RevPAR $82.00 $69.44 -15.3
2019 2020 % ∆
10.A.1
Packet Pg. 358 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 14
Licensed Transient Lodging Units
Licensed Transient Lodging Units 2019 2020 ∆%
Hotel 5,622 6,267 +11.5
Motel 2,019 2,013 -0.3
Apartment/Vacation Rental 2,508 2,865 +14.2
Total Licensed Lodging Units 10,149 11,145 +9.8
Collier September 2020
* Source: Florida Department of Business and Professional Regulation (DBPR)
10.A.1
Packet Pg. 359 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 15
RDS Occupancy/ADR
Collier September 2020
Midweek Weekend
Occupancy 32.0%65.0%
ADR $147.85 $175.89
September 2020
* Please note that 64.7% of properties responding provided usable
midweek/weekend breakout data this month.
10.A.1
Packet Pg. 360 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 16
Visitor Metrics
Collier’s September visitation originates from the
following primary market segments:
Collier September 2020
September Visitation 2020 Visitor #∆%
Florida 59,737 +48.8
Southeast 5,467 -10.3
Northeast 6,030 -48.6
Midwest 5,307 -36.1
Canada*0 -100.0
Europe*0 -100.0
Other 3,859 -32.6
Total 80,400 -12.9
* September 2020’s Canadian and European
visitation was too small to measure.
10.A.1
Packet Pg. 361 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 17
Collier Comp Set
September 2020
Occupancy ADR RevPAR
2020 % ∆2020 % ∆2020 % ∆
Naples MSA 38.5%-18.7 $173.08 +10.8 $66.60 -10.0
Naples Upscale 41.1%-30.2 $240.39 +20.1 $98.70 -16.2
Miami-Hialeah 36.2%-40.6 $118.24 -12.0 $42.78 -47.7
Florida Keys 56.0%+14.2 $212.67 +16.0 $119.13 +32.4
Ft. Myers 44.9%-10.2 $112.52 +10.6 $50.51 -0.6
Sarasota-Bradenton 47.6%-1.1 $110.78 +7.6 $52.69 +6.4
Clearwater 50.6%-14.6 $121.61 -0.7 $61.56 -15.1
St. Petersburg 45.5%-20.2 $126.14 +1.6 $57.38 -18.9
Palm Beach County 40.3%-29.3 $128.43 +8.7 $51.72 -23.2
Ft. Lauderdale 45.8%-24.6 $96.09 -8.2 $44.00 -30.8
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 362 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 18
Collier Comp Set –Occupancy (%)
September 2020
SOURCE: SMITH TRAVEL RESEARCH, INC.
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA 36.2%+29.1 2.1%-88.8 38.5%
Miami-Hialeah 31.1%-33.0 2.1%-80.1 36.2%
Florida Keys 53.2%+22.5 2.6%-50.8 56.0%
Ft. Myers 38.9%+1.1 4.8%-51.4 44.9%
Sarasota-Bradenton 40.6%+5.9 6.2%-26.4 47.6%
Clearwater 48.8%+12.4 1.9%-88.3 50.6%
St. Petersburg 40.8%-1.8 4.1%-71.6 45.5%
Palm Beach County 33.4%-19.9 6.6%-53.6 40.3%
Ft. Lauderdale 41.1%-10.6 3.3%-69.0 45.8%
10.A.1
Packet Pg. 363 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 19
Collier Comp Set –ADR ($)
September 2020
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA $176.96 +13.5 $112.41 -28.4 $173.08
Miami-Hialeah $124.18 -6.7 $92.47 -39.9 $118.24
Florida Keys $213.61 +16.9 $198.93 +4.7 $212.67
Ft. Myers $117.67 +14.4 $83.70 -16.4 $112.52
Sarasota-Bradenton $114.77 +10.9 $90.95 -15.0 $110.78
Clearwater $122.07 +0.3 $109.56 -12.0 $121.61
St. Petersburg $126.65 +0.7 $123.02 +1.8 $126.14
Palm Beach County $107.86 -2.8 $235.51 +65.0 $128.43
Ft. Lauderdale $99.52 -4.9 $64.50 -42.6 $96.09
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 364 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10.16.20 20
Party Size/LOS
This September, visitor party size averaged 2.5
travelers who stayed for 3.2 nights in the Naples,
Marco Island, Everglades area (September 2019:
2.4 people; 3.5 nights).
Collier September 2020
10.A.1
Packet Pg. 365 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
TRAVELER
SENTIMENT
RESEARCH
Pulse 19: Week of Sept. 28, 2020
1
10.A.1
Packet Pg. 366 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
METHODOLOGY
As COVID-19 travel restrictions started to ease in the
beginning of May of 2020,Research Data Services
compiled our global email database of likely Florida
travelers and began implementing a weekly Traveler
Sentiment study designed to understand the opinions,
concerns,and travel likelihood of potential visitors.
In August,we updated the study to better address the
current situation as people start to travel again.
Because we are seeing significant tracking in the
response matrix,we also restructured this research
over a series of bi-weekly pulses.
The results of Pulse 19 are based on 327 surveys
completed from September 28 –October 11,2020.
2
10.A.1
Packet Pg. 367 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
READY TO GET OUT AND TRAVEL AGAIN?
27.7
22.1
6.3
23.0
21.7
16.4
30.2
25.0
6.6
19.5
18.0
12.8
32.3
30.8
14.4
24.0
13.8
12.1
25.5
21.0
14.0
22.2
13.5
15.4
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
I have already taken a trip(s)I currently have a trip booked I don’t have a trip booked, but I
am ready to travel with no
hesitations
I am ready to travel, but feel
some hesitations
I need a little more time to be
ready to travel
I need a lot more time to be
ready to travel
What are your feelings currently: (Multiple Response)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
3Q2a
10.A.1
Packet Pg. 368 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
READY TO GET OUT AND TRAVEL AGAIN? (cont.)
20.9
14.4
8.0
5.7
17.8
20.7
19.1
7.2
4.3
19.218.0
12.5
5.9
7.7
18.5
23.3
19.2
6.0 5.4
13.9
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
I won’t be ready to travel until there is a
proven and widely distributed vaccine
My financial situation does not permit
me to travel currently
My work commitments do not permit
me to travel currently
I have lost interest in traveling I am happier just doing things near me
that do not involve overnight travel right
now
What are your feelings currently: (Multiple Response)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
4Q2a
10.A.1
Packet Pg. 369 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
WHEN DO YOU THINK YOU WILL BE READY FOR TRAVEL?
As soon as allowed 1 - 30 days 2 - 3 months 4 - 6 months 7 - 11 months 1 year or more Unlikely to travel Don't know
P1-4 (5/4-5/31)13.5 14.6 16.8 14.6 8.7 10.9 0.6 20.2
P5-8 (6/1-6/28)14.0 11.3 19.0 17.2 7.0 8.7 1.2 21.6
P9-12 (6/29-7/26)16.2 8.1 16.9 16.3 7.6 14.4 0.6 20.0
P13-15 (7/27-8/16)15.0 6.8 17.7 15.5 8.0 14.5 0.5 21.9
Pulse 16 (8/24-8/30)0.0 17.8 22.2 16.6 16.2 9.7 1.3 16.2
Pulse 17 (8/31-9/13)0.0 25.1 14.1 16.1 12.2 15.8 1.3 15.4
Pulse 18 (9/14-9/27)0.0 23.6 13.6 17.3 16.7 12.8 2.9 13.1
Pulse 19 (9/28-10/11)0.0 17.1 13.6 23.0 12.6 14.1 0.5 19.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
How long are you likely to wait before you will travel again?
5Q16r
* Prior to Pulse 16, this question was asked in the context of the length of time a respondent would wait to travel after travel restrictions were eased.
In the revised survey, respondents are asked how long they are likely to wait before they travel again without a qualifier. In this context, the “as
soon as allowed” category was removed from the revised survey.
Pulse 1-15 data are provided here for context only.
10.A.1
Packet Pg. 370 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT LEVEL OF TRAVEL READINESS (Pulse 19)
6
Not Ready to Travel:
Red Light (Pulse 16: 33.0%; Pulse 17: 36.4%; Pulse 18: 31.5%)
Some Indications of Travel Readiness:
Yellow Light (Pulse 16: 31.9%; Pulse 17: 28.9%; Pulse 18: 31.8%)
Ready to Travel (Next Three Months):
Green Light (Pulse 16: 35.1%; Pulse 17: 34.7%; Pulse 18: 36.7%)
34.2%
38.3%
27.5%
Q2a/Q16r
10.A.1
Packet Pg. 371 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
7
PERSONAL HEALTH CONCERNS DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Pulse)
65.6% (-2.5 pts)
Florida Residents
70.9% (-3.8 pts)
< 46 Years Old
64.0% (-2.7 pts)
Other U.S.
73.5% (+10.9 pts)
46 -64 Years Old
84.7% (+8.0 pts)
International
60.2% (-13.6 pts)
65 + Years Old
71.7% (-1.2 pts)
Collier Visitors *
74.0% (+7.7 pts)
Male
64.6% (-5.7 pts)
Female
80.0%(-1.7 pts)
Green Light **
63.2%(-5.8 pts)
Yellow Light **
64.3%(+8.7 pts)
Red Light **
Q1a
11.2 12.0 15.7 14.9 11.0 13.4 11.7 11.7
14.6 18.4 18.9 20.3 21.8 16.9 19.0 20.0
74.3 69.5 65.4 64.8 67.2 69.7 69.3 68.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
1-4
5/4-5/31
5-8
6/1-6/28
9-12
6/29-7/26
13-15
7/27-8/16
16
8/24-8/30
17
8/31-9/13
18
9/14-9/27
19
9/28-10/11
Optimism Index:
Personal Health Concerns
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)
Pulse(s):
* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 372 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
8
HEALTH OF LOVED ONES DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Pulse)
73.0% (+2.4 pts)
Florida Residents
66.7% (+7.7 pts)
< 46 Years Old
60.5% (+3.7 pts)
Other U.S.
69.7%(+10.4 pts)
46 -64 Years Old
71.7% (+8.4 pts)
International
57.3% (-8.0 pts)
65 + Years Old
70.9% (+6.6 pts)
Collier Visitors *
72.2% (+14.5 pts)
Male
60.5% (-2.3 pts)
Female
82.2%(+12.6 pts)
Green Light **
56.0%(-6.6 pts)
Yellow Light **
60.7%(+10.2 pts)
Red Light **
Q1b
16.5 21.2 21.1 20.7 19.5 17.0 17.6 18.1
16.4
16.2 16.9 16.1 15.0 16.1 21.0 16.8
67.1 62.6 62.0 63.2 65.5 66.9 61.4 65.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
1-4
5/4-5/31
5-8
6/1-6/28
9-12
6/29-7/26
13-15
7/27-8/16
16
8/24-8/30
17
8/31-9/13
18
9/14-9/27
19
9/28-10/11
Optimism Index:
Health of Loved Ones
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)
Pulse(s):
* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 373 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
9
PERSONAL FINANCES DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Pulse)
65.1% (-13.2 pts)
Florida Residents
51.7% (-15.8 pts)
< 46 Years Old
53.0% (-12.0 pts)
Other U.S.
56.8%(-5.8 pts)
46 -64 Years Old
63.3% (-5.0 pts)
International
63.1% (-12.9 pts)
65 + Years Old
56.7% (-14.9 pts)
Collier Visitors *
67.7% (-10.0 pts)
Male
50.8% (-13.3 pts)
Female
83.3%(+1.6 pts)
Green Light **
45.6%(-17.4 pts)
Yellow Light **
50.0%(-9.2 pts)
Red Light **
Q1c
15.7 16.2 19.1 15.4 19.0 18.1 15.6 15.7
20.3 19.1 18.5 23.1 17.7 16.6 15.7
26.7
63.9 64.7 62.3 61.5 63.3 65.3 68.7
57.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
1-4
5/4-5/31
5-8
6/1-6/28
9-12
6/29-7/26
13-15
7/27-8/16
16
8/24-8/30
17
8/31-9/13
18
9/14-9/27
19
9/28-10/11
Optimism Index:
Personal Finances
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)
Pulse(s):
* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 374 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
PANDEMIC STATE OF MIND
10
ECONOMY DRILL DOWN:
% Optimistic by Key Market Subsets (Compared to Previous Pulse)
25.0% (-5.0 pts)
Florida Residents
14.9% (-18.4 pts)
< 46 Years Old
30.7% (-3.7 pts)
Other U.S.
37.1%(+4.3 pts)
46 -64 Years Old
11.7% (-16.6 pts)
International
20.4% (-10.7 pts)
65 + Years Old
34.4% (-1.8 pts)
Collier Visitors *
42.1% (+7.5 pts)
Male
15.4% (-15.2 pts)
Female
52.2%(-3.8 pts)
Green Light **
16.9%(-3.3 pts)
Yellow Light **
15.3%(-1.0 pts)
Red Light **
Q1d
44.7
36.0 42.6 42.8 36.2 38.1 34.4 35.3
31.6
34.2
31.7 34.6
31.4 28.3 33.2 38.4
23.8 29.9 25.7 22.6
32.4 33.6 32.3 26.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
1-4
5/4-5/31
5-8
6/1-6/28
9-12
6/29-7/26
13-15
7/27-8/16
16
8/24-8/30
17
8/31-9/13
18
9/14-9/27
19
9/28-10/11
Optimism Index:
Economy
Fearful (Rating 1 - 2)Rating 3 or D/K Optimistic (Rating 4 - 5)
Pulse(s):
* Respondents who have visited the Naples, Marco Island, Everglades area over
the past 5 years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.
10.A.1
Packet Pg. 375 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES OF PLANS
57.5
17.1
5.5 6.9
41.1
17.1
57.6
20.3
10.7
7.3
31.7
19.3
59.8
20.0
14.1
11.0
27.0
17.2
64.3
19.6
14.9
12.3
21.6
15.7
55.5
17.4
12.7
14.8 13.4
16.8
53.9
16.2
13.8 13.1
16.3 17.6
55.0
24.6
13.0
10.5
21.4
13.9
49.6
21.8
11.4 12.2 13.3
18.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Canceled a trip Rebooked a trip
for a later date
Changed travel to
a closer destination
Was able to take
planned trip
Waiting to see if
can take planned trip
Did not have
trip planned
How has COVID-19 caused you to change travel plans: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
11Q2r
10.A.1
Packet Pg. 376 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES OF PLANS (cont.)
13.5
14.5
9.8
1.3
9.79.7
15.3
8.8
3.4
11.7
9.2 8.6
6.7
2.6
12.5
8.0
13.1
8.9
1.5
12.6
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
Changed travel to a less crowded,
more remote destination
Changed activities planned for trip Made trip shorter Made trip longer Changed mode of transportation
How has COVID-19 caused you to change travel plans: (Multiple Response)
Pulse 16 (8/24-30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
12Q2r
10.A.1
Packet Pg. 377 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SINCE THE PANDEMIC STARTED
Trips (% Yes):
Pulse 16
(8/24-8/30)
Pulse 17
(8/31-9/13)
Pulse 18
(9/14-9/27)
Pulse 19
(9/28-10/11)
Scheduled 41.4%44.3%51.8%50.7%
Booked 36.4%44.4%52.8%45.8%
Scheduled or Booked 47.3%52.4%57.8%54.0%
Scheduled, but not
Booked 10.9%8.0%5.0%8.2%
Canceled 54.8%51.2%57.7%58.3%
Taken 39.3%39.2%45.4%39.8%
None of the Above 15.7%23.7%22.3%22.3%
13Q3a-d
10.A.1
Packet Pg. 378 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SINCE THE PANDEMIC STARTED
How many
trips have you:Overall One Trip
Two or
More Trips
Green
Light
Scheduled 50.7%23.3%27.4%81.7%
Booked 45.8%26.4%19.4%78.1%
Canceled 58.3%31.2%27.1%59.7%
Taken 39.8%27.3%12.5%71.3%
14
Over half (54.0%) of all Pulse
19 respondents report having
either scheduled or booked a
trip since the pandemic
started. (Green Light: 88.7%)
Of those that have scheduled,
some 8.2%say they have not
yet booked their trip.
% of Pulse 19 Respondents
Only 22.3% of Pulse 19 respondents do not report having engaged in
any of these activities.Q3a-d
10.A.1
Packet Pg. 379 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SINCE THE PANDEMIC STARTED (cont.)
15
54.0%
Scheduled or
Booked a Trip
15.0%
Taken (Not
Canceled)
20.8%
Both
Canceled
and Taken
16.2%
Canceled
and Not
Taken
2.1%
Neither
Canceled or
Taken
Taken a Trip:
35.8%
Not Taken a Trip:
18.3%
46.0%
Have Neither
Scheduled nor
Booked a Trip
2.4%
Taken (Not
Canceled)
1.5%
Both
Canceled
and Taken
19.6%
Canceled
and Not
Taken
22.3%
Neither
Canceled or
Taken
Taken a Trip:
4.0%
Not Taken a Trip:
41.9%
All metrics are percentaged to total
respondents. Please note that statistics
may not add due to rounding.
Pulse 19
Q3a-d
10.A.1
Packet Pg. 380 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
POST COVID-19 VACATION EXPERIENCES
16
9.0%9.3%14.5%48.0%19.2%
Q3e
% of Pulse 18 respondents who report having traveled since the pandemic started:
67.2%
Good or Very Good
(Pulse 16: 77.0%; Pulse 17: 73.4%; Pulse 18: 67.4%)
10.A.1
Packet Pg. 381 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
REOPENING TRAJECTORY
17
REOPENING TIMING DRILL DOWN:
% Too Quickly by Key Market Subsets (Compared to Previous Pulse)
50.0% (+24.3 pts)
Florida Residents
33.0% (+10.4 pts)
< 46 Years Old
24.6% (-2.2 pts)
Other U.S.
25.0% (-4.8 pts)
46 -64 Years Old
31.7% (0.0 pts)
International
36.5% (+8.3 pts)
65 + Years Old
14.1% (-2.9 pts)
Collier Visitors *
23.6% (-0.4 pts)
Male
36.4%(+7.7 pts)
Female
14.4% (+7.5 pts)
Green Light **
26.6% (+2.4 pts)
Yellow Light **
49.5% (-4.0 pts)
Red Light **
47.8
30.5
15.5
6.3
42.5
35.1
16.2
6.2
51.8
30.7
12.3
5.2
52.9
26.4
14.7
6.1
29.7
38.0
22.9
9.3
27.9
41.3
21.8
9.1
27.1
36.0
28.9
8.0
31.3
33.6
28.2
7.0
Reopening is Moving:
Too Quickly At the Right Pace Too Slowly Don't Know
P1-4
P19
P16
P13-15
P9-12
P17
P18
P5-8
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5
years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.Q5
10.A.1
Packet Pg. 382 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
REOPENING PERCEPTIONS
18
REOPENING STATUS DRILL DOWN:
% Mostly Open by Key Market Subsets (Compared to Previous Pulse)
30.2%(+5.6 pts)
Florida Residents
26.4%(-3.7 pts)
< 46 Years Old
19.2%(-0.4 pts)
Other U.S.
23.5%(-0.1 pts)
46 -64 Years Old
18.6%(+6.7 pts)
International
14.7%(+8.9 pts)
65 + Years Old
24.2%(-3.7 pts)
Collier Visitors *
23.0%(-1.3 pts)
Male
19.6%(+2.3 pts)
Female
29.2% (-3.6 pts)
Green Light **
18.7% (+6.6 pts)
Yellow Light **
17.1% (+5.9 pts)
Red Light **
21.0
48.3
15.6
15.0
21.5
49.9
15.3
13.3
19.4
56.0
12.2
12.3 21.2
47.6
14.5
16.6
Things at destinations I am interested in are:
Mostly Open Only Partially Reopened Mostly Closed Don't Know
Pulse 16
Pulse 19
Pulse 17
Pulse 18
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5
years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.Q5b
10.A.1
Packet Pg. 383 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
ONE WORD
19
When asked what ONE WORD best
describes their feelings about travel
right now,although the majority of
respondents express trepidation,
19.7%use words like “prepared,”
“possible,”“missing,”“eager,”and
“want.”(Pulse 1-4:18.1%;Pulse 5-
8:17.5%;Pulse 9-12:16.9%;Pulse
13-15:15.1%;Pulse 16:20.7%;
Pulse 17:24.6%;Pulse 18:25.6%)
Q6 Pulse 19
10.A.1
Packet Pg. 384 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
MISSED TRAVEL?
20
MISSED TRAVEL DRILL DOWN:
% Very Much by Key Market Subsets (Compared to Previous Pulse)
39.5%(-18.6 pts)
Florida Residents
64.4%(+4.9 pts)
< 46 Years Old
71.4%(+1.7 pts)
Other U.S.
57.3%(+0.4 pts)
46 -64 Years Old
47.9%(-7.1 pts)
International
57.1%(-15.2 pts)
65 + Years Old
57.6% (-13.1 pts)
Collier Visitors *
54.2%(-8.3 pts)
Male
61.9%(-1.5 pts)
Female
66.7%(0.0 pts)
Green Light **
62.2%(-5.2 pts)
Yellow Light **
55.3%(-4.2 pts)
Red Light **
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5 years or are presently
interested in visiting.
** An index of respondents’ overall expressed travel readiness.
Please note, starting in Pulse 16, respondents who indicated that they have traveled since the pandemic started are
excluded from this question.
Q7r
59.5
32.9
7.5
60.2
32.9
6.9
61.7
30.9
7.4
61.3
29.7
9.0
52.840.4
6.8
61.9
28.1
10.0
63.3
26.8
9.9
59.6
35.3
5.1
How much have you missed leisure travel:
Very Much Somewhat Not at All/DK
P1-4
P19
P16
P13-15
P9-12
P17
P18
P5-8
10.A.1
Packet Pg. 385 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES IN ATTITUDES AND MOTIVATIONS
21Q8
•I was not open to travel, and now that I am ready to book, the place that I want to visit is not open to US travelers.•Do not think travel is safe.•Don't like to be in crowds. Wearing a mask for long period makes me hyperventilate.•I am impatiently waiting to travel again, but won't take a significant trip until I am vaccinated.•Our family vacation is the highlight of our year, and because we had to cancel it, I’ve definitely felt sad. We really want to get booking
another trip, but we have to wait. We'll be celebrating for sure when we're allowed to travel.•Took one trip with some reservations, but it went well.•Everything has to be measured in terms of importance and safety.•Plane travel concerns me going forward. I think it’s unsafe.•I still love to travel and will travel again once the world is back to our new normal. I want to get the vaccine before I ma ke many
plans. However, I am dreaming of a nice trip.•Traveling by car to close relatives is okay at this point, but taking other modes of transportation is not going to happen un til at least
January 2021.•Concerned the trip will be canceled at the last minute.•I honestly believe that all travel for pleasure should be halted. Only essential traveling for work related purposes should be allowed.
If people took the coronavirus seriously, I would think travel should be the last thing on their minds!•If you really want to go, you should go. However, you need to be very careful and aware of your surroundings.
10.A.1
Packet Pg. 386 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES IN ATTITUDES AND MOTIVATIONS (cont.)
22
•Less partying, more camping in our RV.•Too much is still unknown about the virus and I'm not taking any chances with my family's health.•I don’t like being forced to wear face coverings … rather not go than deal with masks.•More cautious. Urban environments are not as desirable.•I still want to do the same things and I am hoping we can travel without restrictions very soon.•Not as anxious to see the world ... plus a lot of the world doesn’t want US citizens visiting!!•Leisure travel is always enjoyed by our family.•Being overly cautious. Better safe than sorry.•I would have liked to have taken a couple of additional trips this year, but haven't due to the inconvenience factors. Reser vations
being changed by airlines, services are poor at best, costs, and the whole mask issue.•Not only being more cautious, but also smarter about choosing our destination.•Being watchful about what is occurring at destinations we are interested in.•I have only considered travel within driving distance of home. I plan for activities that are outdoors. I bring food with m e to minimize
restaurant visits (although I wish I could support them.) I read COVID updates on web pages of places I consider staying. What
changes they have made to protect guests and employees matters. I wear a mask and social distance from strangers.•Stupid quarantines stop travel to Canada and Canadians visiting the US will be quarantined for 14 days when returning back to
Canada.
Q8
10.A.1
Packet Pg. 387 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CHANGES IN ATTITUDES AND MOTIVATIONS (cont.)
23Q8
•The restrictions make it impractical to travel.•Unclear about what to expect once arrive at destination.•I feel someone has stolen something away from me because I have a fear of traveling, staying in hotels, etc. because of the v irus
situation.•Not willing to risk exposure and angry about it.•I don't think enough people are take thing seriously; that makes them dangerous to me. •I have no problems with traveling because I take the proper precautions: wear a mask, watch my surroundings, and clean my han ds
frequently prevent me from getting it. I have been tested every time I travel back and it has been always negative both the blood test
and the nose swab test. I clean surfaces with Clorox wipes when I travel in the plane and in restaurants, and at hotels --everything I
touch as prevention.•Why spend money on travel if things aren't open?•Do not want to visit countries or cities with high COVID positive cases outbreaks.•Will stay closer to home.•I feel trapped.•Nothing has changed for me. I travel every week.•I've worked in the travel industry for 35+ years and I love travel, but I'm not traveling during a pandemic.•Want to go even more now.
10.A.1
Packet Pg. 388 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
DREAMING ABOUT
TAKING A TRIP?
24
DREAMING ABOUT TRAVEL DRILL DOWN:
% Often by Key Market Subsets (Compared to Previous Pulse)
18.9%(-44.7 pts)
Florida Residents
43.2%(-16.3 pts)
< 46 Years Old
41.0%(-6.8 pts)
Other U.S.
46.7%(+2.8 pts)
46 -64 Years Old
51.1%(+11.1 pts)
International
29.0%(-19.5 pts)
65 + Years Old
42.4%(-25.9 pts)
Collier Visitors *
29.2%(-14.6 pts)
Male
44.0%(-6.4 pts)
Female
54.2%(-14.4 pts)
Green Light **
52.7%(+8.9 pts)
Yellow Light **
24.7%(-19.6 pts)
Red Light **
Q9r
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5 years or are presently
interested in visiting.
** An index of respondents’ overall expressed travel readiness.
Please note, starting in Pulse 16, respondents who indicated that they have traveled since the pandemic started are
excluded from this question.
50.7
37.5
11.8
51.1
38.2
10.7
51.6
35.6
12.8
50.9
39.4
9.6
47.0
42.2
10.8
50.4
35.8
13.8
49.0
34.8
16.2
39.1
42.1
18.8
Have you found yourself dreaming about
taking a vacation or get-away:
Often Occasionally Not at All/DK
P1-4
P5-8
P19
P13-15
P9-12
P18
P17
P16
10.A.1
Packet Pg. 389 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY
25.7
38.3
58.3
22.3
23.1
25.8
18.6
21.6
51.3
35.9
23.0
56.0
30.4
40.3
61.0
21.1
23.0
26.6
20.4
20.2
46.6
33.1
18.5
58.7
30.9
40.3
57.8
19.6
22.8
26.6
22.8
18.8
46.3
33.1
19.4
61.6
33.3 38.1
55.8
21.4
27.3
32.4
20.5
22.8
39.4
29.5 23.6
55.8
43.0 48.6
66.0
24.7
18.8
28.3
20.8
26.2
38.2
23.1
13.2
49.1
43.2 48.5
68.3
29.0
20.6
26.7
16.3
22.8
36.1
24.8
15.4
48.2
47.2
54.1
65.6
33.4
21.6
27.0
19.7
26.1
31.2
19.0 14.8
40.5
38.3
44.7
63.2
26.8
20.8
26.8
22.6
20.5
41.0
28.5
14.2
52.7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Dining in a restaurant Shopping (other than essentials)Participating in outdoor recreation Visiting indoor attractions
25Q12
Pulse 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19
64.5%77.0%85.5%53.7%Green Light: P19
(% Safe)
1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19
10.A.1
Packet Pg. 390 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY (cont.)
16.2
52.8 46.8
19.3
16.9
23.5
18.5
15.0
66.9
23.7
34.7
65.7
18.3
55.1
48.0
19.1
16.4
24.0
23.5
17.2
65.4
20.8
28.6
63.7
15.6
47.9
40.3
15.2
13.8
30.1
19.6
12.8
70.6
22.0
40.2
72.0
17.2
45.7 39.6
18.4
17.4
30.8
25.8
16.0
65.4
23.5
34.6
65.6
14.8
55.3 54.1
17.5
20.3
26.1
22.0
19.3
64.9
18.7 23.9
63.1
20.2
59.3 61.6
23.4
21.1
20.6 13.2
16.0
58.7
20.1 25.3
60.6
27.0
57.3 60.1
27.5
21.9
27.2 18.3
19.4
51.1
15.5
21.7
53.1
23.9
47.5
53.5
21.8
19.2
30.8 22.5
20.7
57.0
21.7 24.0
57.4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Attending a sporting event Visiting friends and relatives Going to the beach Going to a theme park
26Q12
47.9%87.7%82.2%41.1%Green Light: P19
(% Safe)
Pulse 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19
10.A.1
Packet Pg. 391 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY (cont.)
8.1
77.5
22.0
10.3
12.2
14.3
23.3
14.6
79.7
8.2
54.7
75.1
9.7
78.1
20.2
10.4
9.1
15.3
22.7
14.7
81.2
6.6
57.1
74.9
9.8
76.3
20.0
10.7
9.3
15.4
18.4
12.3
80.8
8.3
61.6
77.0
9.4
73.0
19.3
11.7
11.5
18.0
21.0
12.8
79.2
9.0
59.6
75.5
11.2
83.8
22.6
15.5
9.9
9.8
23.4
14.4
78.8
6.3
54.0
70.1
14.3
81.1
27.8
18.1
13.3
11.3
24.1
18.5
72.4
7.5
48.1
63.5
16.6
79.2
35.5
21.0
17.0
14.6
25.6
19.2
66.4
6.2
38.9
59.8
11.1
80.7
28.2
13.0
14.7
13.5
22.5
19.3
74.3
5.7
49.4
67.7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Going on a cruise Traveling by car Taking a domestic flight Traveling internationally
27Q12
27.2%100.0%53.7%23.8%Green Light:P19
(% Safe)
Pulse 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19
10.A.1
Packet Pg. 392 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
FEELINGS OF SAFETY (cont.)
12.0
21.4
34.316.1
25.6
24.5
71.9
53.0
41.2
11.6
20.2
31.214.6
28.1
31.6
73.7
51.6
37.2
11.9
19.7
28.611.5
22.5
27.4
76.7
57.8
44.0
12.8
21.0
29.8
13.2
22.8
25.8
74.0
56.2
44.4
12.8
23.2
42.414.0
31.0
27.3
73.2
45.8
30.3
17.8
30.9
42.313.4
25.3
26.3
68.9
43.8
31.5
22.6
35.8
50.5
15.6
25.8
21.4
61.8
38.4
28.1
18.2
27.5
38.3
15.2
23.0
27.6
66.6
49.5
34.1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Safe (Rating 1 - 2)Rating 3 or D/K Not Safe (Rating 4 - 5)
Attending a conference/convention Traveling to a new destination Traveling to a destination
you have visited before
28Q12
Pulse 1-4 5-8 9-12 13-15 16 17 18 19
35.1%61.4%73.7%Green Light: P19
(% Safe)
1-4 5-8 9-12 13-15 16 17 18 19 1-4 5-8 9-12 13-15 16 17 18 19
10.A.1
Packet Pg. 393 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
BIGGEST CONCERNS ABOUT COVID-19 AND TRAVEL
82.2
70.2
62.4
57.6
81.5
69.9
65.1
60.6
83.2
61.8
65.3
58.9
85.0
66.3 65.8
60.8
82.6
61.4 60.6
52.1
79.1
55.2
60.6
49.8
73.1
51.4
64.2
55.4
76.8
61.8
58.6
54.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Health and safety The potential for additional waves of cases Potentially being quarantined
while away from home
Not being able to return home if travel
restrictions are imposed while traveling
COVID-19 Travel Concerns: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
29Q13r
10.A.1
Packet Pg. 394 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
BIGGEST CONCERNS ABOUT COVID-19 AND TRAVEL (cont.)
53.7
N/A
52.0
N/A
53.7
N/A
45.3
N/A
51.0
N/A
44.9
N/A
53.4
N/A
50.4
N/A
49.7
53.4
43.9 46.649.1 48.4
40.4 42.7
53.1 54.0
44.0 43.0
51.3 48.1
43.9 41.8
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Not being able to get refunds
if booked travel needs to be canceled
Having an "inferior"experience
because of closures or restrictions
Uncertainties surrounding when
travel restrictions will be lifted
Being quarantined when
you return home
COVID-19 Travel Concerns: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
30Q13r
10.A.1
Packet Pg. 395 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
BIGGEST CONCERNS ABOUT COVID-19 AND TRAVEL (cont.)
43.2
34.1 34.4
14.7
37.8
34.2 33.5
16.0
38.0
33.8
30.4
12.7
41.7
34.1 34.0
20.2
33.9
28.2 28.2
13.3
29.3 31.5
26.9
11.2
29.7
35.7 34.4
11.6
34.6
30.1 27.5
11.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
The economy Flight cancellations Travel companies (i.e., airlines, hotels, etc.)
going out of business
Job security
COVID-19 Travel Concerns: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
31Q13r
10.A.1
Packet Pg. 396 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SIGNS THAT IS SAFE TO TRAVEL
69.2
54.1
64.6
39.3
55.1
67.4
56.6
61.3
36.9
53.8
72.0
56.4 56.9
34.5
45.3
67.4
61.8
57.3
33.8
42.6
67.3
55.2
59.4
42.3 43.1
59.1
53.0
56.2
48.5
41.0
55.0
40.8
53.6
46.0
39.7
57.1
51.4
48.1
41.9
37.8
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
A vaccine being found Slowing spread of COVID-19 worldwide Things reopening with
no increase in cases
Cancellation/refund policies New measures to make travel safer
What would persuade you it is safe to book a trip?(Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
32Q15r
10.A.1
Packet Pg. 397 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SIGNS THAT IS SAFE TO TRAVEL (cont.)
N/A
39.6
45.4
25.7
44.2
N/A
32.0
45.4
30.0
42.2
N/A
30.3
37.2
27.0
38.2
N/A
31.6
34.7
27.6
42.3
50.5
35.6
26.3
43.8
26.5
50.8
31.7 30.1
37.0
23.0
42.7 45.1
28.4
32.1
24.6
37.2 36.2
32.4 30.7
27.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Destination is less
crowded/more socially distanced
Travel restrictions being eased Access to a test that shows
you have antibodies
The number of coronavirus cases
at your destination
CDC reducing risk
advisory levels
What would persuade you it is safe to book a trip?(Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
33Q15r
10.A.1
Packet Pg. 398 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SIGNS THAT IS SAFE TO TRAVEL (cont.)
38.8
N/A
24.8
N/A
35.9
N/A
24.4
N/A
36.9
N/A
21.4
N/A
32.1
N/A
20.7
N/A
30.9 30.2 29.1 27.029.3
36.0
28.0 26.7
23.7
36.9
25.6 27.127.3 25.8
21.4 20.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
A sustained 14 day decline in
the number of new cases
Destination offers more
outdoor attractions and activities
Health screenings at resorts Assurances that staff at resorts, restaurants,
and attractions are vaccinated
What would persuade you it is safe to book a trip?(Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
34Q15r
10.A.1
Packet Pg. 399 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
INTERACTIONS WITH VACATION MESSAGES
46.0 47.5
23.0
30.6
26.6
46.5 47.4
25.3
30.0
25.4
45.3
47.8
25.2
29.8
27.3
41.0
46.1
28.6
36.2
27.2
47.3 49.9
28.3
35.4
27.3
44.3
48.7
30.7 31.7
30.6
52.3 52.4
36.5 37.0
32.8
47.3
44.2
33.2 32.3
28.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Visited a destination website Searched for travel information online Looked at friends' travel pictures
on social media
Read a magazine article on travel Watched a travel video on
YouTube or Facebook
In the past month, have you: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
35Q19
Green Light: P19 72.3%72.5%42.1%43.6%34.5%
10.A.1
Packet Pg. 400 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
INTERACTIONS WITH VACATION MESSAGES (cont.)
23.2
10.8 9.3
7.4
10.5
27.4
22.4
15.4
7.6 6.5
7.5
24.6
21.2
14.1
9.0 8.4 7.0
22.1
27.9
12.6 11.1
7.2
9.6
24.7
31.4
13.0
6.1 8.3
4.7
24.625.5
12.7
9.4 8.6 8.4
24.522.2
14.7
11.5 11.1
7.8
22.1
25.2
14.2
10.5
8.3 7.2
26.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Watched a travel show
on television or on demand
Bookmarked travel deals Watched live streaming
of a travel experience
Downloaded a travel guide Taken an online 3D or 360-degree
tour
Have not done any of these
In the past month, have you: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
36Q19
Green Light: P19 25.3%36.5%11.1%20.0%9.1%11.1%
10.A.1
Packet Pg. 401 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT INTEREST IN VISITING FLORIDA
27.7
41.7
30.9 30.7 30.629.1
44.2
27.6 29.0 28.9
38.1 36.6
23.9 24.6 24.1
37.3 38.6
24.5
21.7 23.4
34.6 33.2
28.1 29.6
22.6
35.0 36.2
30.0
26.9
24.9
27.5
51.8
35.3
31.9 30.932.4
42.9
31.5 30.7 29.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
None The Florida Keys Tampa/St. Pete/Clearwater Orlando Fort Myers/Sanibel
Florida Vacation Destinations (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
37Q20
Green Light: P19 11.1%62.1%41.9%51.0%46.7%
10.A.1
Packet Pg. 402 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT INTEREST IN VISITING FLORIDA (cont.)
20.7
32.9
30.5
26.3 23.9 25.0
21.5
31.1
27.3
21.6 21.2
23.5
18.7
26.0 23.6
20.7
17.2
19.819.4
24.7
21.1
19.3 17.6
20.619.1
24.9 24.0 23.8 24.5
20.4
18.1
28.3
21.5
25.5 22.4 22.5
28.0
34.4 34.2
36.0
28.0 29.729.2 29.2 28.9
24.5 24.4 24.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Sarasota The Panhandle Naples/Marco Island St. Augustine/Jacksonville Miami/Fort Lauderdale Bradenton/
Anna Maria Island/
Longboat Key
Florida Vacation Destinations (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
38Q20
Green Light: P19 45.5%40.0%45.3%40.4%34.6%39.9%
10.A.1
Packet Pg. 403 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
CURRENT INTEREST IN VISITING FLORIDA (cont.)
27.8
20.4 19.4 20.3
17.1 16.1
23.9
21.9
18.4 19.6 17.8
13.3
23.6
19.6
16.2 16.0
14.2
11.5
21.1
17.0 16.7 17.0 15.5
13.3
19.7
17.0
12.9
19.8
13.5
9.5
26.8
19.5 18.6
22.7 22.4
16.8
32.5
24.4
26.1
19.5
22.8
18.2
24.0
21.0 19.4
17.3 16.9 15.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Amelia Island The Space Coast Homosassa/Crystal River Palm Beach/Port St. Lucie/
Vero Beach
Daytona Beach New Smyrna Beach
Florida Vacation Destinations (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
39Q20
Green Light: P19 31.3%34.7%27.4%27.5%25.5%22.1%
10.A.1
Packet Pg. 404 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
LIKELIHOOD OF VISITING
FLORIDA DESTINATIONS?
40
FLORIDA VISIT LIKELIHOOD DRILL DOWN:
% More/As Likely by Key Market Subsets (Compared to Previous Pulse)
50.0% (-32.6 pts)
Florida Residents
44.8% (-18.3 pts)
< 46 Years Old
43.0% (-1.3 pts)
Other U.S.
43.2% (-6.8 pts)
46 -64 Years Old
23.7%(-5.1 pts)
International
35.0% (-5.8 pts)
65 + Years Old
53.1% (-6.2 pts)
Collier Visitors *
47.2% (-7.2 pts)
Male
37.9% (-10.9 pts)
Female
80.0%(+7.0 pts)
Green Light **
36.3%(-15.2 pts)
Yellow Light **
14.3%(-7.9 pts)
Red Light **
* Respondents who have visited the Naples, Marco Island, Everglades area over the past 5
years or are presently interested in visiting.
** An index of respondents’ overall expressed travel readiness.Q21
17.5
33.736.4
12.3
15.8
41.5
31.5
11.2
8.9
53.0
25.5
12.5
8.9
53.7
25.5
11.9
8.8
50.0
28.6
12.6
14.9
48.5
25.6
10.9 16.8
42.4
33.6
7.3
8.0
48.7
32.9
10.4
Likelihood of visiting Florida in the wake of
the pandemic:
More Likely Less Likely As Likely Don't Know
P1-4
P5-8
P19
P16
P13-15
P9-12
P18
P17
10.A.1
Packet Pg. 405 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
COMFORT WITH LODGING OPTIONS
44.2
16.2
27.0
31.4
11.0
43.4
16.9
22.7
27.0
10.0
41.1
15.7
23.1
26.7
12.6
43.9
14.2
26.3 26.3
8.9
39.9
11.8
26.0
22.9
15.3
45.5
17.7
22.7
31.6
15.2
51.4
18.1
28.8
32.3
18.0
45.8
15.0
24.0
30.4
18.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Major Chain Hotel Smaller Independent Hotel Rental Condominium Vacation Rental B & B
At the present time, most comfortable staying: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
41Q22
Green Light: P19 70.9%34.7%41.8%56.5%34.6%
10.A.1
Packet Pg. 406 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
COMFORT WITH LODGING OPTIONS (cont.)
13.4
29.3
42.3
7.9 6.4
15.2
27.9
43.5
7.4 7.8
17.3
23.3
45.3
10.1 7.5
17.7
28.6
38.2
11.2
7.1
21.1
32.6
49.0
7.4 7.3
18.9
27.3
44.6
11.6
3.3
17.3
31.0
41.6
11.9
4.6
17.4
29.6
40.1
12.6
8.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Campground/RV Park An accommodation you have
stayed in previously
With Friends/Family None Don't Know
At the present time, most comfortable staying: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
42Q22
Green Light: P19 25.5%45.1%62.2%0.0%0.0%
10.A.1
Packet Pg. 407 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
NEXT TRAVEL
48.9
37.0
3.0
11.1
44.2 42.6
2.7
10.6
47.8
39.0
2.4
10.8
54.1
32.9
1.7
11.3
50.3
39.6
1.0
9.1
53.4
33.4
1.9
11.3
48.6
38.2
1.1
12.0
47.9
34.8
3.0
14.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Vacation Trip Get-Away Trip Business Trip Don't Know
Is your next trip likely to be a:
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
43Q23
Green Light: P19 46.8%47.4%3.9%1.9%
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Packet Pg. 408 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
LIKELY TRAVEL PARTY
15.0
51.5
32.0
11.7 12.8
18.0
54.7
25.3
15.6 13.0
20.1
56.7
26.0
15.2
12.5
19.6
57.4
25.1
10.9
14.4
16.4
47.7
23.2
13.5
19.018.2
50.3
27.8
13.3 15.1
17.6
49.6
25.8
15.0
12.1
17.9
54.9
28.7
8.8
12.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
By yourself As a couple As a family with children With a group of friends With extended family
Respondents will travel: (Multiple Response)
Pulse 1-4 (5/4-5/31)Pulse 5-8 (6/1-6/28)Pulse 9-12 (6/29-7/26)Pulse 13-15 (7/27-8/16)
Pulse 16 (8/24-8/30)Pulse 17 (8/31-9/13)Pulse 18 (9/14-9/27)Pulse 19 (9/28-10/11)
44Q24
Green Light: P19 24.1%64.8%32.7%9.2%9.2%
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Packet Pg. 409 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEYTRAVELERSENTIMENT SURVEY
SCHOOL AGED CHILDREN
24.2% have school aged children at home
(Pulse 16: 25.2%; Pulse 17: 25.9%; Pulse 18: 24.7%)
51.8% home/virtual school
(Pulse 16: 64.3%; Pulse 17: 56.9%; Pulse 18: 51.7%)
78.9% feel schooling virtually
opens up additional travel
opportunities for their family
(Pulse 16: 55.6%; Pulse 17: 63.8%;
Pulse 18: 85.5%)
70.4% would consider traveling
to a destination that offered
educational experiences
(Pulse 16: 53.0%; Pulse 17: 66.5%;
Pulse 18: 81.4%)
48.2% traditional
(Pulse 16: 35.7%; Pulse 17: 43.1%; Pulse 18: 48.3%)
45Q31-34
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Packet Pg. 410 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TRAVELER SENTIMENT SURVEY
THANK
YOU
WWW.RDSMARKETRESEARCH.COM
RESEARCH DATA SERVICES, INC.
(813) 254‐2975
research@researchdatallc.com
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Packet Pg. 411 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
Tourist Development Council
PARADISE PLEDGE
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LOCAL CAMPAIGN
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collage of 4-6 images from Pledge shoot hotels
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DINING
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ATTRACTIONS
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ARTS & CULTURE
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OUT-OF-MARKET CAMPAIGN
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MILLENNIALS
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DINING
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COUPLES
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ECO ADVENTURE
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FAMILIES
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National Public Relations Update
TDC Meeting
Services conducted from
September 2020
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Packet Pg. 433 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
Media Highlights
LHG PR EFFORTS –September 2020
Media Impressions: 125,000
Media Value: $57,303
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Packet Pg. 434 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
AAA Magazine
September Issue
Circulation: 125,000
Media Value: $57,303
As a result of: Media Visit
Media Highlights
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Packet Pg. 435 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
PARTNERING WITH LOCAL INFLUENCERS
Maria Power of CVB coordinated and set up itinerary
•Recently partnered with Travlin’Mad, Lori Sorrentino
•Content will appear ongoing on Instagram and her
travel/lifestyle blog
Media Visits
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Packet Pg. 436 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
PARTNERING WITH LOCAL INFLUENCERS
•Upcoming “visits” –October
•The Flohemian, Mandy Mizell –LHG Set up itinerary
•Daily Mom, Elena Ollick –Maria Power, CVB set up
itinerary
•Itineraries include a range of outdoor active experiences,
shopping, dining, beyond.
Media Visits
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Packet Pg. 437 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
GOLF MEDIA FOR
UPCOMING
TOURNAMENTS
•Leveraging upcoming
tournaments with Pro-
Am Component
•Targeting top golf
writers and social
media influencers
•National and
regional
Media Visits
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Packet Pg. 438 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
Projects/Media Outreach
PRESS RELEASE: LOCAL HERO
CAMPAIGN
•LHG developed press release
promoting Phase Two of Paradise
Pledge
PITCHING:
•Hot Tip: What’s New for 2021
•Hot Tip: Changes in Hotel
Design; AAA Magazine lead
•Seasonal pitching:
•Thanksgiving
•Christmas
•Escape the cold –trade
snow for sand
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Packet Pg. 439 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
Projects/Media Outreach
LHG Trend Press Release: Microcations
Trips under Three Nights
LHG Trend: Elopement Packages
Intimate Wedding Packages
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Packet Pg. 440 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
COVID-19 Crisis Communications
CORONAVIRUS SPECIAL EDITION,
PARADISE COASTLINES
•Continued bi-weekly newsletters
•LHG and Client conducted Zoom
webinars to substitute for weekly
newsletter.
CORONAVIRUS BI-WEEKLY
CONFERENCE CALLS
•Client, LHG and Paradise
Advertising team participated in bi-
weekly calls to go over any new
updates in destination related to
COVID-19.
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Packet Pg. 441 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
Thank you!
Proud to be your Partner in Paradise!
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Packet Pg. 442 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
September 2020 DIGITAL SNAPSHOT
Naples, Marco Island, the Everglades CVB
56
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TOURIST TAX COLLECTIONS
Collier County Tax Collector
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PARADISECOAST.COM
MONTHLY REPORTING
September 2020
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Packet Pg. 454 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
EXECUTIVE SUMMARY
Traffic by Medium
September 2020
Sessions totaled 105,870 in September, down 14% MoM but up 51% YoY. Users are up 53% and pageviews are up 32% compared to September 2019. The only September where the site has seen heavier traffic was in 2017, when visitors were likely coming to the site for information following Hurricane Irma.
Campaign traffic is up 66%, organic is up 18% and referral traffic was up an astonishing 290% YoY. Referrals from Facebook are up 766% and Pinterest referred 3,700 visitors –a 54,000% increase over last year. Engagement metrics like time on site dropped.
Two SITS saw increases in September: eNewsletter sign-ups (+36%) and Hotel Listings Pageviews (+19%). Safe Explorations was again the top-trafficked page, though traffic to the page dropped dramatically around mid-September.
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Packet Pg. 455 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT
Performance (YOY)
o Total Visits: 105,870 51%
o Total Unique Visitors: 93,229
53%
o Total Pageviews: 164,798 32%
o Average Time on Site: 1:06 18%
o Overall Bounce Rate (BR): 67%
3%
o Homepage Bounce Rate: 62%
10%
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Packet Pg. 456 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o Total Visits: 1,019,505 5%
o Total Unique Visitors: 842,564 4%
o Total Pageviews: 1,636,201 5%
o Average Time on Site: 1:11 10%
o Overall Bounce Rate (BR): 64%
0.3%
o Homepage Bounce Rate: 61%
1%
YEAR-TO-DATE SNAPSHOT
Performance (Year to Date)
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Packet Pg. 457 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
SIGNALS OF INTENT TO TRAVEL (SITS)
o Guide Orders: 399 24%
o E-Guide Views: 110 35%
o E-Newsletter Sign Ups: 231
36%
o Hotel Listing Views: 2,335 19%
o Deals Page Views: 1,838 17%
Goal Completions (YOY)
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Packet Pg. 458 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
BOOK DIRECT PERFORMANCE
o BookDirect Widget Searches: 1,029 615
o BookDirect Click-Thrus (Referrals to Properties):641 667
o Average Time Spent on Results Page (All Devices): 3.7 min 1.4min
o Bounce Rate (BR): 14.58%75%
o Search-to-Referral Ratio:
Overall:62%108%
Desktop:110%215%
Mobile:47%37%
Activity & Engagement (YOY)SEPT 2020 SEPT 2019
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Packet Pg. 459 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
MOBILE, TOP PAGES & GEO MARKETS
o Mobile Traffic: 70% of total traffic, including tablets
o Most Viewed Pages: (1)Explore Naples Safely page, (2) Homepage, (3) Coronavirus Information
page, (4) Celebrities on Marco Island article, (5) Dining Landing Page
o Top State Markets: Florida, Georgia, New York, Illinois, Texas
o Top City Markets:Naples-Ft. Myers, Tampa-St. Pete, Orlando, Miami-Ft. Lauderdale, Atlanta
o International Sites (YOY Comparison):
•GERMAN: Visits (370) down 67%, time on site (1:29) down 9%, BR (73%) up 20%
•PORTUGUESE: Visits (216) down 41%, time on site (1:14) up 2%, BR (73%) up 24%
•SPANISH LANDING PAGE: Pageviews (79) down 37%
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Packet Pg. 460 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
CORONAVIRUS INFORMATION PAGE
ç
ç
ç
ç
Performance (September only)
o Total Pageviews: 7,270
o Total Unique Pageviews: 6,358
o Entrances: 5,052
o Average Time on Page: 3:30
o Page Bounce Rate (BR): 64%
o Primary Source: Organic (5,725)
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Packet Pg. 461 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
PARADISE IN PLACE PAGE
ç
Performance (September only)
ç
o Total Pageviews: 589
o Total Unique Pageviews: 523
o Entrances:142
ç
ç
o Average Time on Page: 4:05
o Page Bounce Rate (BR): 40%
o Primary Source: CPC (185)
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Packet Pg. 462 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
SAFE EXPLORATIONS PAGE
ç
Performance (September only)
ç
o Total Pageviews: 20,866
o Total Unique Pageviews: 15,713
o Average Time on Page: 1:19
ç
ç
o Page Bounce Rate (BR): 80%
o Exit Rate: 73%
o Primary Source: Display (11,321)
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Packet Pg. 463 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
ORGANIC TRAFFIC
o Organic was the second largest
source of traffic in September,
making up 38% of all traffic and
driving 40,696 visits
o Compared to 34,490 visits in
September 2019, organic traffic was
up 18% YOY
o The organic bounce rate was 51%,
which was the lowest bounce rate
of the four traffic mediums
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Packet Pg. 464 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o Total Impressions:45.7K
o Total Clicks: 2.6K
o CTR: 5.39%
PERSONALIZED CONTENT
September Activity
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Packet Pg. 465 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o Drive Market (FL, GA, SC)
o Impressions: 7,536
o CTR: 1.19%
o Drive Market (ATL )
o Impressions:1,143
o CTR: 0.52%
PERSONALIZED CONTENT
o Local Market
o Impressions:1,278
o CTR: 2.19%
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Packet Pg. 466 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o NYC
o Impressions: 843
o CTR: 2.02%
o Midwest General
o Impressions:934
o CTR: 3.53%
PERSONALIZED CONTENT
o Northeast General
o Impressions:1,371
o CTR: 1.9%
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Packet Pg. 467 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o Default/US
o Impressions: 3,298
o CTR: 2.64%
PERSONALIZED CONTENT
o Fly Market (Chicago)
o Impressions:685
o CTR: 1.46%
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Packet Pg. 468 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o International –Germany
o Impressions: 107
o CTR: 2.8%
o International –Brazil
o Impressions: 55
o CTR: 3.64%
PERSONALIZED CONTENT
o International –UK
o Impressions: 120
o CTR: 4.17%
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Packet Pg. 469 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
o Impressions:25,489
o Clicks: 1,774
o CTR: 6.96%
PERSONALIZED CONTENT
Fly In: E-News Promo
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Packet Pg. 470 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
PERSONALIZED CONTENT
o Impressions:3,748
o Clicks: 559
o CTR: 14.91%
Fly In: COVID-19 Events
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Packet Pg. 471 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
PERSONALIZED CONTENT
Pages Per Visit
o Didn’t see PC: 1.2
o Saw PC: 2.3 48%
o Clicked PC: 4.2
168%
PC = Personalized Content
Average Time Spent
o Didn’t see PC: 0:35
o Saw PC: 2:07 90%
o Clicked PC: 4:01 260%
Bounce Rate
o Didn’t see PC: 78%
o Saw PC: 46% 31%
o Clicked PC: N/A
September Engagement
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Packet Pg. 472 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
RECOMMENDATIONS & KEY INSIGHTS
●To continue driving organic traffic around high-opportunity keywords, we recommend creating deeper content on narrow topics such as:
SEARCH VOLUME (monthly)CURRENT PAGE RANK
●Nature parks near me 18,100 N/A
●Mercato Naples 2,900 8
●Ten Thousand Islands 2,400 12
●Coastland Center 1,600 12
●Sunset Naples Florida 1,600 27
●Naples Florida parks 880 17
●Wine Naples Florida 390 13
●Vegan Restaurants Naples Florida 390 18
●To optimize for engagement and keep content as relevant, timely and valuable as possible, consider:
●Creating feature content around safe/responsible travel and social distancing:
(1) Itinerary: Safe Travels in Paradise, (2) Outdoor Event Roundup, (3) Restaurants w/ Outdoor Fireplaces
●Update and enhance COVID-appropriate copy to key landing pages and articles:
(1) Beaches, (2) Outdoors, (3) Boating, (4) Dining, (5) Naples Zoo article
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Packet Pg. 473 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
ON LINE HOTEL BOOKING SERVICES
Book Direct-JackRabbit Systems
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THANK YOU
Questions?
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Packet Pg. 485 Attachment: MARKETING PARTNER RPT for Oct 2020 TDC (13972 : Marketing Partner
10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 11.A
Item Summary: Tourism Staff Report
Meeting Date: 10/26/2020
Prepared by:
Title: – Tourism
Name: Yasmith Yidi
10/19/2020 8:36 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/19/2020 8:36 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 10/19/2020 8:44 AM
Tourism Jack Wert Director Completed 10/19/2020 8:59 AM
Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 10/19/2020 2:01 PM
Corporate Business Operations Sean Callahan Executive Director Completed 10/20/2020 1:27 PM
County Attorney's Office Colleen Greene Attorney Review Completed 10/21/2020 11:27 AM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
11.A
Packet Pg. 486
1
DIRECTOR ACTIVITIES- Jack Wert- September 2020
PERIOD AT A GLANCE 2020
2019
Number of Advocacy Contacts 7
5
Number of Trade Show/Conferences 4 2
Number of Tourism Industry/Inter Div. 7
12
Number of PR Interviews/Communications 18 10
7
Advocacy
• Collier Chapter - Florida Restaurant & Hotel Association Board Meeting
• Collier County Corporate Business Meeting
• Destinations International Advocacy Committee Weekly Meetings
• Gulf Coast Regional CVB Conference Call on Coronavirus
• Florida Sunshine Sports Council Weekly Conference Call on status of events
• Atlanta Federal Reserve Tourism Advisory Council Virtual Meeting with Economists
• Marco Island Board of Realtors Tourism Update Presentation
Trade Shows/Tourism Industry Conferences
• E-Tourism Summit Virtual Conference
• Destinations International Virtual Advocacy Conference
• Brand USA Global Marketplace- European Tour Operator Virtual Trade Show
o Met with 23 Tour Operators on pre-scheduled appointments
• Destinations Florida Virtual Annual Meeting
Tourism Industry & Intra-Division Meetings
• Zoom Webinar with Partners on COVID Recovery plans
• Parks & Recreation Sports Weekly Event Review
• Destinations Intl Education Committee Virtual Meetings
• COVID-19 Update Meetings with Brazil, UK and Europe reps on recovery planning
• Arts, Culture & Recreation Task Force meeting to discuss Strategic Plan implementation status
• Destinations Florida Nominating Committee meeting
• Naples Chamber Economic Development team meeting on co-op opportunities
Public Relations/Communications
• Media interviews: WINK; NBC-2; ABC-9; Naples News, Florida Weekly, Bob Harden , Gulfshore Business
• Weekly Conference calls with Lou Hammond Group and Paradise Advertising on Coronavirus response
• Conference Calls with US Travel Assoc, FRLA; Destinations Intl., Destinations Florida, Brand USA,
• Gulf Coast CVB PR/Crisis Mgt Bi Weekly Calls
• QBE Shootout Golf Event Media Day
• Paradise Coast Media Event
Promotional Activities/Special Events 4
11.A.1
Packet Pg. 487 Attachment: Consolidated Staff Reports Sept 2020 Activities (13960 : Tourism Staff Report)
2
Director Report Cont.
• Baker Museum Re-opening event
Promotional Activities/Special Events
• Zoom Conference Call with Joe Veneto and Collier Authentic Experience partners.
• Opening Ceremonies for Naples Pride Center
• Stone Crab Festival Opening Ceremonies- Tin City
• Sports Complex bi weekly sales & marketing meeting
11.A.1
Packet Pg. 488 Attachment: Consolidated Staff Reports Sept 2020 Activities (13960 : Tourism Staff Report)
3
GROUP MEETING SALES REPORT
Synergy-Connect Midwest Reps September 1 - 30, 2020
2019 2020
Number of Meeting Planner Contacts 150
41
Number of RFP leads sent 10
5
Number of Groups booked
Total Room Nights/Econ. Impact for Period booked 2513 RN /
$667,810.51
Number of RFP Enhancement (RFPE) Requests
Number of RFPE’s to Contract
Site Visits & FAMS
Number of Shows Attended 4 1 Virtual Show - SITE Young Leaders
Conference
RFPs
Event Name Organization Contact State Event Date Total Room
Nights
President's Club Zurich North America Robin Trezesniewski IL March 2022 62 peak/278 total
2021 NDAC Meeting Toyota Material Handling, Inc. Ashley Harker IN May 2021 28 peak/87 total
BEMA 2023 June Annual Meeting Prestige Global Meeting Source Carolyn Sterbenz KS June 2023 180 peak/842 total
19370-2022 President's Club Trip HelmsBriscoe Jamie Mattes MN April 2022 65 peak/280 total
ECBF Board Meeting January 2021 HelmsBriscoe Kristen Kramer MO January 2021 12 peak/36 total
EVENTS ATTENDED
● We have been attending virtual events.
○ September 9 - Haute Dokimazo Age of Conversation Summit - This was a very well attended
networking and education event. Over 1200 registered. We had the opportunity to meet and
discuss creative ideas for our industry.
○ September 16 - SITE Midwest Roadshow Networking event
○ September 16 - Retreats Resources Virtual Networking event
○ September 28-30 - SITE Young Leaders Conference - Great networking and education event with
the younger leaders of our industry. Attended by almost 100 planners and suppliers. We were
11.A.1
Packet Pg. 489 Attachment: Consolidated Staff Reports Sept 2020 Activities (13960 : Tourism Staff Report)
4
very active with 4 members present and Maura was featured as speaker for breathing exercise
and Patricia was featured as sales and marketing breakout speaker.
PROSPECTING and OTHER ACTIVITIES
● 5 RFPs from Midwest
● (SG) Sent email follow up to the 36 planners who submitted Cvent RFPs since January 1, 2020.
● (SG) September Direct Mail campaign - sending Clyde Butcher postcards to meeting planners we met at
previous tradeshows and events - List of approximately 70 planners
● New LinkedIn Connections with Midwest planners and notes.
● Follow ups with Third Party and Incentive House meeting planners ongoing
LOOKING AHEAD
● Reaching out to hotels for Virtual Tours in October - December
● Planning virtual event with Rookery Bay
● PLANET IMEX - October 12
● SITE NITE - October 12
● Luxury Meetings Summit - October 13
● Connect Trade Show - October 19 - 21 Virtual (20 - 28 appointments)
● MPI Trivia Night - October 27
● Retreats Resources Virtual Roadshow - October 27 - 29
● Hosting Everglades Virtual Showcase with Wootens and Ivy House - November 10
● MPI Membership Mondays
● Experient Show cancelled - CVB will receive a refund for the event
MARKETING
● Engaging buyers through LinkedIn posts by Shannon:
SITE Young Leaders post
■ 703 views
■ 18 reactions
■ 3 comments
Inn on Fifth post about Tesla rides
■ 1,079 views
■ 20 reactions
■ 3 comments
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero
Reporting Period: September 1 – September 30, 2020
PERIOD AT A GLANCE
2019 2020
Number of Travel Agent Contacts
50 195
Number of Tour Operator Contacts
28 41
Number of FAM’s/Site Visits
0 0
Number Trade Shows Attended 1 0
Sales Mission 1 0
PRESENTATIONS RECAP
September 8, 2020 – In conjunction with VISIT FLORIDA I presented destination updates and recovery plans to
the top-tier Brazilian Tour Operators and trade media. 25 Tour Operators (TO’s) in attendance.
September 10, 2020 – Visit Uruguay presentation Naples & Fort Myers to travel agents in conjunction with
Aeromundo. We had 8 TO’s and 150 Travel Agents in attendance.
September 22, 2020 – Visit USD Colombia zoom presentation with the west coast of FL coalition. We had 17
travel agents, 8 tour operators and 1 journalist in attendance.
September 23, 2020 – Visit Florida hosted a webinar presentation to travel agents in Mexico in which were
allotted 20 minutes to present the destination. We had 28 travel agents participate. Presenters in addition to
Naples were: Visit Florida and Visit St. Pete/Clearwater. This gave us an opportunity to present another side of
Florida.
Webinars and Meetings:
Connect weekly Zoom Meetings: Continued to attend the Connect Travel webinars with tour operators from
the United States, Canada and International companies.
9/1/2020 – Visit Florida International Marketing update for partners.
9/1/2020 – U.S. Travel Let’s Go There: Ways to Amplify the Industrywide Movement
9/2/2020 - CVB Partner Recovery Zoom meeting
9/2/2020 – Destinations International State of Florida’s Tourism Industry
9/4/2020 – Maria Teresa Olavarrieta zoom meeting re: new LATAM Virtual Show for Feb 2020.
9/9/2020 – Zoom call with Lauren Pace, Visit Florida re: International Marketing Opportunities.
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9/9/2020 – Meetings Today Webinar: Natural Settings Improve Meetings Performance
9/9/2020 – Cvent: How to become a hybrid event
9/10/2020 – Diamond monthly update on German and BENELUX Market
9/10/2020 – Preferred Travel Zoom Call along with Michelle Pirre to discuss how we can assist them in
marketing to more of a domestic market. Followed up with webinar presentation by Michelle.
9/14/2020 – Trust in Transition: What's NEXT with AAA Northeast webinar.
9/15/2020 – Zoom meeting with Florida counterparts for updates on recovery and future marketing plans. In
attendance were: Visit Tampa Bay, Visit St Pete/Clearwater, Fort Myers/Sanibel, Fort Lauderdale and Palm
Beach. We will turn this into a monthly update for the International markets.
9/16/2020 - Don't Let a Crisis go to Waste: Overhauling Travel Advisor Relations webinar
9/16/2020 – Conference Direct Update & Recovery Marketing Opportunities for partners.
9/17/2020 – Visit USA ARG webinar on Copa Airlines
9/18/2020 – Joe Venito Visitor Experiences project zoom call with partners
LATAM Update
October 7, 2020 – Visit Florida ANATO west coast coalition presentation – Colombia market
October 15, 2020 – Instagram Live presentation with Travel Security – Chile market
October 21, 2020 – ONY Network west coast coalition presentation – Chile market
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PERIOD AT A GLANCE 2019 2020
Number of Travel Agent &
Tour Ops Contacts
26 136
Number of FAM’s/Site
Vi i
0 1
Number of Meeting
Planners
1 0
0 1 0
Number of RFP’s Received
1 0
Specialty Markets
Michelle Pirre - Sales Assistant 9/10/2020-10/10/2020
Specialty Markets Naples Pride LGBTQ
Ally of The Year
Michelle Pirre
Due to the COVID-19 crisis, all travel and related trade shows were cancelled, so there are no activities to
report.
Webinars and meetings attended
• The Hybrid Revolution Summit-Learning how to create better hybrid meeting
• Preferred Travel Naples- Gave webinar to 15 Preferred travel agents to give information for their
clients who want to plan staycations.
• Con Call with Clerks office to discuss the Valentine’s Day Group Wedding ceremony hosted by Collier
County Clerk’s office.
• CVENT- call with staff and CVENT to discuss new marketing opportunities for 2020-2021
• CVB Partner Recovery Meeting
• CVB Annual Visitor Guide Con call to discuss new visitor guide
• #NEEXT- Mexico City Travel Agent show met with 22 travel agents for Leisure Sales
Destination Weddings
September 23 & 24, 2020 Attended Travalliance Virtual Wedding Expo. There were 565 attendees combined. The CVB
made personal contact with 114 attendees to ad to our newsletter and send information to.
LGBTQ Specialty Market
The Naples Pride Center grand opening on October 3rd was a great success!
The CVB hosted the President and CEO of the International Gay and Lesbian
Travel Association, John Tanzella. Over 200 attendees went through the center
And took information. Part of the center’s objectives is to add a welcoming
center by having members join The Business Alliance. Some partners have
already taken advantage of this Advertising opportunity, such as
Everglades area Tours. The CVB also has many pieces of collateral at the center.
Michelle Pirre who handles LGBT Travel at the CVB was awarded with the inaugural
Naples Pride Ally of the Year award for all her volunteer efforts with the LGBTQ
Community.
President & CEO
of IGLTA and CVB
Tourism Director
Jack Wert
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September Sports Events & Activities- Sports Team Nikki King October 2019 TDC Monthly Report
Azuri Naples Kick off Soccer Classic
September 19-20, 2020
Direct Impact $376,824 Economic Impact $531,269 Room Nights 704 TDC Funding $4,600 Acquisition Cost $6.53 Total ROI 163% TDT $5,280
Azzuri Naples Kick off Soccer
Comparisons
2020 Projected
2020 Actual 2019 Projected 2019 Actual Direct Impact $255,499 $376,824 $198,277 $229,000 Room Nights 400 704 300 311 TDC Funding $4,600 $4,600 $4,500 $4,500 Acquisition Cost $11.50 $6.53 $15 $15 TDT $2,555 $5,280 $2,213 $2,333 ROI 17% 163% (2%) 6%
September Sports Event Impact
2020 2019 Number of Events 1 1 Direct Economic Impact $376,824 $229,000 Room Nights 704 311 Average Acquisition Cost $6.53 $20.14 TDT $5,280 $2,333 Funding Reimbursement to Promoters
$4,600
$4,665 Parks & Rec OT $1,500 $1,600
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Sports Marketing Activities September 2020 – Nikki King
• Attended weekly and monthly P&R/SFI meetings
• Completed internal controls for Sports Marketing Department
• Completed Collier University Training
• Updated social media content
• Updated social media events
• Updated events on website
• Attended Pro Watercross Operational Mtg
• Attended Alligator Alley Operational Mtg
• Attended weekly Florida Sport Sunshine Council Mtg
• Calculated Pre-Event Eco Impact and ROI of future events for BCC approval
• Sent pre-approval letters to event organizers
• Calculated September post event reports/ROI and Eco Impact
• Attended Webinar-Marketing and Behavioral Changes-COVID
• Attended the TDC mtg virtually
• Processed Purchase Order requests for November events
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MONTH/YEAR: SEPTEMBER 2020 PREPARED BY: OMMAC, LTD;
UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
UK Travel Gossip webinar with Visit Florida – 15 September
The UK office participated with a bespoke webinar event with travel trade marketing specialists,
Travel Gossip. Held in collaboration with Visit Florida, Florida’s Paradise Coast presented an online
masterclass proving an in-depth overview, in addition to sharing key messages from the destination
that ensures Naples, Marco Island and Everglades is kept front of mind for agents when proposing
post-lockdown holiday inspiration.
We received very positive feedback, with an estimated 155 agents watching - 135 watching live
via Zoom and 20 on Travel Gossip via Facebook – they forwarded very positive messages. We
obtained additional exposure by providing five nominal incentive prizes of shopping vouchers, Visit
Florida provided the main prize of a Picnic basket & contents and The Keys added a giveaway. Travel
Gossip will produce a final edit and promote to at least 5,000 agents in their facebook newsfeed.
UK & IRELAND MARKET UPDATE:
September saw a second wave of Covid infections in the UK, particularly the North of England and on
university campuses. In part this was down to an increase in testing - with nearly 300,000 people a
day being tested the UK which is 50 times more than during the first spike in March and April.
The universities returned in September and the country saw a sharp rise in infection rates,
predominantly with the 18-24 years old age group. A number of universities imposed localised self-
isolation within the student accommodation blocks, and this may continue through to Christmas.
Additionally localised hot spots in the north have, for the past two weeks, been placed on a semi lock
down to attempt to "hard break" the rise in infections in these areas, which has led to media reports
suggesting this action is too draconian and should be reconsidered.
Despite rising numbers the country as a whole is focused on keeping schools and universities open
and bringing the economy back on track with retail and hospitality. Following the Chancellor's 'Eat Out
to Help Out' scheme in September, which encouraged people to go back to restaurants, a 'rule of six'
and 10pm curfew was imposed at short notice last week on all restaurants, pubs and bars (even those
in hotels). This was met with outrage within the hospitality industry as it struggles to get back on its
feet, and many establishments have been forced to open earlier in order to make up for lost trading
hours.
The government continued to issue increasingly mixed messages, and this week PM Boris Johnson
and Matt Hancock face a potential defeat in parliament over the use of the emergency covid
restrictions and laws that have been rushed through without parliamentary consultation. An increasing
number of 'rebel' Tories and opposition members are prepared to revolt, and the Prime Minister is
expected to be forced into another U-turn.
The Hospitality Union circulated a Public Health England statistic in argument against the
Government's 10pm curfew and comment that the hospitality industry was largely responsible for the
second peak.
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By the end of the month UK travellers were left with just eight restriction-free countries to travel to.
Holiday favourites including Spain, France, mainland Portugal and a number of Greek islands were
red-listed, having previously been reopened, later Transport Minister, announced that anyone arriving
into the UK from Denmark, Iceland, Slovakia and the island of Curacao would have to mandatory 14-
day quarantine.
Of the UK’s green-listed countries, only Germany, Poland, Italy, Sweden, Turkey, mainland Greece,
Gibraltar and San Marino were welcoming British people without the need to take a Covid-19 test or
go into quarantine on arrival. There is a call from the industry for the Government to adopt
the German pilot scheme of testing all passengers at airports before travelling on a plane,
which would open up the US and Middle East markets specifically.
September also saw the Brexit negotiations inch further in the direction of a "no trade deal" being
agreed between the UK and Europe which would pre covid have been seen as a disaster for the
economy but the whole Brexit situation is very much a secondary worry compared to the ongoing
pandemic and the long term outcome for the economy. The UK government did set a deadline of the
end of October for a deal to be agreed otherwise preparations will be put in place to prepare and
manage a no deal proposition.
TRAVEL INDUSTRY OVERVIEW:
September has been another tumultuous month for the UK and Ireland travel trade. The industry held
its breath for the Chancellor's announcement regarding what they hoped was an extension of the
generous furlough scheme - currently scheduled to end on 31st October. What was in fact announced
was a new ‘Job Support Scheme’ which promises further financial support (albeit capped) for another
six months. Many industry representatives have since branded this new scheme insufficient, or in the
case of EasyJet boss, Johan Lundgren, “disappointing”. Chris Galanty, chief executive corporate travel
at Flight Centre Travel Group, also lamented a lack of sector-specific support and Julia Lo Bue-Said,
chief executive at Advantage Travel Partnership, questioned whether it would actually help prevent
redundancies.
Throughout September, there was a significant push in support of airport testing. IATA is seeking
development and deployment of a rapid, accurate, affordable, easy-to-operate and
scalable test that would replace the need for quarantine measures. It has pledged to work
with the International Civil Aviation Organisation and health authorities to develop and implement a
solution quickly. This news comes not a moment too soon; speaking at the World Aviation Festival,
Heathrow chief executive John Holland-Kaye said “there will be no airports and airlines if we don’t
solve this problem in the next few months”. Thankfully, some airlines are ahead of the curve; for
example, a new "rapid" pre-flight testing regime could allow Lufthansa to resume transatlantic
services before the end of 2020.
In positive news; further evidence appeared in September to support the prediction that more
consumers will book with operators in the future. A poll by Personal Travel Agents at Co-operative
Travel found 79% of more than 1,000 existing clients and non-customers more likely to book with an
agent due to the impact of Covid-19 on taking a holiday abroad. This was welcome news in light of
the latest wave of closures/redundancies; during September, Destinology, Omega Travel went into
administration and Travel Counsellors started a consultation process affecting around 100 employees
at its head office in Manchester.
In spite of the challenges, crucial travel trade events continue to take place. Go West Summit went
ahead in September and received glowing feedback from product managers. In the coming months,
we also have the Visit USA Roadshow, Brand USA Travel Week and WTM to prepare and look forward
to. It is largely accepted amongst operators that 2020 is written-off in terms of long-haul travel, this
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has allowed them to focus and channel their efforts into boosting 2021 re-bookings, bookings and
enquiries. Whilst so much is up in air, there is one certainly at the moment which is the pent up
demand to travel - as demonstrated in the BVA BDRC research results, detailed later in this report.
Operators are using the crucial next few months to prepare to be able to fulfill this demand; they are
using these events to get their agents trained up, to learn about up-and-coming destinations, update
their product and to start arranging marketing campaigns.
EVENTS
UPCOMING
EVENTS
2020
DATE SPECIAL EVENT LOCATION
October Visit USA Virtual roadshow UK
October TTG Florida Fest virtual agents event UK & Ireland
November Planning continues for upcoming virtual events and
agent/operator training
UK & Ireland
MARKETING/SALES/PROJECTS & ACTIVITIES:
Ongoing - Travel Industry Recovery Plan – Covid-19:
We continue to engage with our travel industry partners in the UK & Ireland with a consultative
approach to gain insight on requirements and next steps as information on travel is constantly
changing. Our objective is to support tour operators conversion and to maximize take-up of deferred
or rebooked arrangements from 2020 to 2021 and to ensure the fast-growing demand for incremental
bookings from potential customers currently exiting lockdown and considering securing future travel
plans.
Visit Florida
• UK - Travel Gossip webinar – Completed this co-op with Visit Florida and other Florida
destinations to reach 155 front line travel agents and tour operator agents – see above
highlight notes.
• TTG Florida Fest with Visit Florida – October 5-9,2020
Participated with webinar on briefing for the event. Week of events including online training,
masterclass & workshops – focusing on Florida and encouraging future travel and bookings.
We are participating with the masterclass including a presentation of the destination plus
networking throughout the week. Researched additional information for the creation of a
presentation specifically for this event which we will pre-recorded and forwarded to TTG. We
will later be live for the Q&A at the end of the session.
Visit USA UK – Virtual UK Roadshow - October 6-7, 2020
Preparations for the upcoming new virtual event which will provide an excellent platform to promote
the destination and encourage agents to participate with our online training – ultimately to encourage
confident for future bookings into Florida Paradise Coast. We are creating a presentation specifically
for this event and highlighting the ‘Paradise Pledge’ and ‘Only Paradise Will Do’ messaging.
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Brand USA Travel Week Europe – 26-30 October 2020
Currently in discussion on how the event will operate under the proposed virtual platform. We are
assisting with operations and preparations for a successful participation.
Facebook Promotion – UK
We are researching the most productive reach for an upcoming Facebook consumer promotion. This
is a key out-reach with the growth of digital communications. A focus will be on the key messaging of
‘Only Paradise Coast Will Do’ and the ‘Paradise Pledge’ via this focused digital arena. We are aiming to
interactive with tour operators for lpricing to encourage bookings.
On-line Training
Following the upcoming trade Webinars with Visit USA and TTG Florida Fest and earlier Travel Gossip
event we will use this platform to further reach UK & Ireland trade with our first virtual training
programme. Ongoing we will test the function and usability of the training prior to full launch over the
coming months.
Ongoing – agents will be able to order literature via a direct link to the UK mailing office and have full
contact details of the UK & Ireland office for follow up questions. We are planning incentives for agent
to participate including shopping vouchers. As we move forward we aim to include our CVB industry
partners on a monthly basis.
Zoom Meetings and Webinar
In contact with various tour operates and travel industry on weekly basis via various Webinars:
• CVB – ongoing recovery plan Webinar X 2
• TTG – What’s next for travel
• Visit USA Ireland meeting
• Visit USA UK Meeting
Industry updates were forwarded to CVB for the various industry partner briefings
Ongoing Collaborations:
We continue to reach out to our UK & Irelands trade suppliers on an ongoing basis - once we begin
our new budget year in October we will be in a position to activate activity accordingly. Our
communication are including and not limited to the following:
Airtours /Travelplanners
America As You Like It
US Specialist Tour Operators
Virgin Atlantic Holidays
British Airways Holidays & British Airways
Website Enquiries:
OMMAC continue to distribute literature required for UK, Ireland and France via the UK mailing house.
MEDIA SUMMARY:
Trends
This month, newspapers and their online counterparts continued to shine the spotlight on staycations
with specific content premonidantly spanning accommodation, including manor stays, yurts and
highlighting those that enable visitors to social distance easily. European features were also present,
however, editors battled with weekly changes to the travel corridor list as the UK government
continues to play quarantine musical chairs.
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Towards the end of September, signs of long-haul destination coverage and US content creeping back
into the travel page round-ups was evident. Additionally, there was an introduction of promotional
travel agent and tour operator ads picking back up in The Times and Mail on Sunday, to name a few.
Further key themes running through the nationals included ski destinations and outdoor activity-led
holidays for the forthcoming October half-term, with a big emphasis on walking holidays in the UK
and further afield.
Amongst media requests, 2021 news, new openings and travel hooks were popular requests amongst
the long-lead consumer lifestyle magazines, in addition to freelancers looking to secure ideas for
future pitches and commissions. There was also a rise in writers looking for uplifting and holistic
inspired news indicating that stories surrounding supporting mental health will likely return as a
popular topic for features in the new year.
Publications update
In the same week that the UK government advised office workers to work from home again following
an uptick in confirmed cases of the virus, London saw the return of several of its free weekly
publications, including ES Magazine. Lifestyle supplement to daily newspaper, the Evening Standard,
the magazine launched with a new editor and new look in time for London Fashion Week. The travel
page, titled Escape, typically spotlights one destination per issue and has focused on UK content since
its re-launch.
Stylist also returned to print in the last week of September, following a Covid-19 hiatus. The magazine
relaunched its print edition with a print run of 400k copies. Printing fewer copies until February 2021
while the industry works its way back to full strength, the magazine has also now been made
available by subscription service in a bid to retain its core London audience.
Finally, City AM has pushed back its return to print following the aforementioned announcement and
the fact that commuters proved slower than expected to return to offices. The free daily business
newspaper put its print edition on hold on 20 March with plans to return in September, however it is
now delaying reinstatement until an unspecified date as advertisers are understood to be delaying
campaigns to grab commuters. Before the pandemic hit, City AM was distributing 85,000 copies each
day.
PUBLIC RELATIONS ACTIVITY:
Proactive Pitching:
• 2021 news, new openings and renovations
• Twist on a favourite - swap for California for Florida
Multi-destination roundups:
• Thrill-seeking activity
• International Podcast Day
• Wildlife Migration
TravMedia Requests:
• Pilgrimages around the world - Telegraph
• Uplifting and positive news stories - Telegraph newsletter
• Luxury travel news - UltraTravel, Telegraph
• 2021 destination hotspots - High Life
• Halloween stories - Reach PLC
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• Family holiday destinations for 2021 - National Geographic Traveller
• Regenerative holidays - The i weekend
• Death of the city break - CNN Travel
• Adventure activity - Travel Bulletin
• Good travel news - Charitable Traveller
Webinars attended
Roxhill 10-minute interviews with:
• Pip McCormac, Executive Editor - Living etc / Homes and Garden / 25 Beautiful Homes
• Nicola Trup, freelance travel and food writer
Roxhill Webinar: Everything you need to know about…
• Grazia - Hattie Brett, Editor
• Stella and The Telegraph Magazine - Marianne Jones, Editor-in-Chief
• Good Housekeeping - Gaby Huddart, Editor-in-Chief
Media Meetings
• Chris Leadbeater - Telegraph Travel Writer and freelance journalist
• Neil Davey - freelance food and drink writer
PUBLIC RELATIONS – September 2020 Coverage
DATE PUBLICATION HEADLINE KEY
MESSAGES
JOURNALIST REACH VALUE
16.09.20 nitravelnews.
com
Travel trade
website for
industry news
with a
consumer
blog
Get your
adrenaline
pumping
WaveRunner,
wide open
space and
miles of
beaches
Kirsty
Johnston
221,000 2,210
TOTAL 221,000 2,210
PUBLIC RELATIONS COVERAGE HIGHLIGHTS
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SOCIAL MEDIA HIGHLIGHTS
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MONTHLY SALES & MARKETING ACTIVITIES
SEPTEMBER 2020
EUROPEAN SALES & MARKETING
prepared by on 2 October 2020
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Germany
o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President
NAP Marketing
CANUSA has sent out an announcement including the following info’s: they are still busy with rebooking’s,
cancellations etc., they are working on a slightly reduced team at the moment, but still with about 100 employees
in the 7 offices all over Germany. They believe that the time of open borders and safe travel is getting closer. They
are confident and are preparing themselves to be as well prepared as possible.
They announced that in order to counteract the clear reluctance to book that still exists, they as CANUSA are
implementing a safety promise. This shall guarantee their customers a free rebooking or cancellation up to 70 days
before departure. This news has been very well received, they said, even though the level of demand and bookings
naturally still lags behind previous years.
They think it is important to go into the market now with clear messages. Especially since the competition with
other destinations in the world will certainly become even greater. They are working on attention-creating
campaigns with a focus on conversion.
Accordingly, their focus is on digital campaigns that can be optimized and scaled quickly. We will schedule a call
with CANUSA for October to discuss recovery campaign details.
o Flamingo Company Fernreisen GmbH, www.usareisen.de, Doreen Sell, Marketing Director
NAP Marketing
We have received the reporting for our FOC newsletter inclusion with usa-reisen August 27th.
The newsletter has been sent to 60.000 addresses, with most of the addresses being clients of usa-reisen. The
newsletter had an opening rate of approx. 25% which is excellent. In order to win the raffle readers had to answer
the question “what they are associating with the destination” and the feedback was wonderful with many
comments. We have supported this with a goodie bag and 2 tickets for an air boat ride, when the winner has actually
booked a travel and is in Naples.
o America Unlimited GmbH, Timo Kohlenberg, Owner
NAP Marketing
The podcast production for our extensive marketing campaign in fiscal year 20/21, was on September 23rd. We
travelled to the head office of America Unlimited and Timo held the interview, we talked for about 45 min discussing
insider tips, destination highlights, a day at Paradise Coast, how to get there etc. The podcast episode most likely
will be released in November 2020.
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TRAVEL AGENTS
o Die Reiserei - Travelsegment der BTU, BTU Business Travel Unlimited, Hannes Reichl, Director Leisure & MICE -
Austria
DM Sales
Lunch meeting. Hannes is in charge of all "Die Reiserei" locations in Austria and new in the company since the end
of 2019. Used to be area manager at Ruefa for many years. Discussed deeper cooperation with DM portfolio
including NAP for all office and leisure teams, moving forward.
Discussed focus areas were a) SoMe/marketing FOC support, b) training and e-academies, c) Direct bookings/new
booking channels
EVENTS
o CANUSA & Visit Florida webinar
Date & Place 24.9.2020 Online
Nr of attendees 30
Profile of event The webinar was in an interactive style, asking the participants questions and vice versa. We
had the theme of "Insider Tips" of the destination and shared 60 min with the Fort Myers
CVB. We had 30 min to present and train the agents.
Profile of
attendees
CANUSA travel agents from all the subsidiaries in Germany as well as Karin Buhse the Florida
product manager participated at the webinar.
General feedback The feedback was excellent, and our Insider Tips very much appreciated. We made a small
raffle at the end of the webinar and gifted a NAP branded Bluetooth Speaker to the winner.
Cost Free of Cost
MARKETING
o Facebook fan page
# posts: 5 #fans: 14.510
Please find down below the most successful posts in September:
#1 04.09.2020 Sunset Mangroves, reached 4.150 consumer, 232 reactions and 194 likes
#2 06.09.2020 Keewaydin Island, reached 1.782 consumer, 81 reactions and 73 likes
o Secret Escapes Reporting
We have received the reporting of the joint campaign with Secret Escapes and Sarasota, Keys and Fort Lauderdale.
The first part of the campaign was released pre COVID-19 and the second just finished at the end of September.
The numbers were quite good also in September, Secret Escapes could see interest from clients for the destination.
Please find detailed reporting attached.
o DiaMonde Instagram
We have successfully secured NAP to be featured with a whole week of posts on the DiaMonde Instagram fan page
with over 838 followers mostly travel agents from DACH. Please find screenshots attached.
o DiaMonde Storyletter
We have successfully sent out the DiaMonde Storyletter Vol 58 completely dedicated to Paradise Coast, featuring
stories about the destination in general, outdoor adventures and culinary highlights as well as the announcement
of the Paradise Coast e-Academy starting in December. We proud ourselves with a distribution of over 9.506
contacts (99,1% database accuracy rate) in the German speaking marketplace, as well as an above -average opening
rate of 25%. The official market value for such a newsletter distribution lies at 700€. Newsletter here:
https://mailchi.mp/d1c656c595b5/in-dieser-ausgabe-jede-reise-beginnt-im-kopf?e=b455acda7c
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o Paradise Coast e-Academy
We have sent out an announcement mail to 60 close contacts for the Paradise Coast e-Academy and have already
received 20 registrations. The Paradise Coast e-Academy will be starting December 9th with four sessions, two on
December 9th and two on December 16th. The agents will then have to pass a test to join the raffle and get the
chance to win a price (price needs to be discussed). The goal is to train approx. 100 agents to be destination experts,
who will be well prepared to sell the destination in 2021. Details to follow.
PROJECTS
o Year-end closeout FY 19/20
Finalized budget 19/20 and prepared an overview of all activities that have been completed and the invoices have
been forwarded to the CVB accordingly. Payment method and date of invoice submitted to the CVB is outlined in
the sheet.
o Inventory 19/20
We have comprehensively updated the inventory for fiscal year 19/20 and handed it in accordingly.
o Visit USA & Visit Florida interactive webinar series
We have successfully secured and confirmed to participate at the joint webinar series organized by Visit USA and
Florida all completely free of cost.
We will have a 20 min presentation time and will share the webinar with Crystal River and Palm Beach who will also
have 20 min together. The theme of the webinar will be nature experiences, amongst general destination
information.
The webinar series has been promoted through several newsletter sent by Visit USA.
Timing will be October 22nd, 2020.
o NAP Conference Call
We have held a conference call with Jack Wert and Claudia Cianfero, to discuss current situation and how to move
forward within our respective markets on September 10th, 2020.
o Visit USA Members benefits
Visit USA has created a document showing all the benefits the members are receiving. They are truly committed to
change the running systems and adapt to the new situation. They have announced to organize a completely free of
cost press event in Munich, once the boarders are open again. Amongst others, they are planning new roadshows
for 2021, with a different approach and smaller events. Please find details attached.
CONSUMER
o Brochure fulfillment: 1 in total
HIGHLIGHTS IN OCTOBER 2020
o Webinar Visit USA & Visit Florida, October 22, 2020
o NAP newsletter, October 27th, 2020
o Experience USA/Canada webinar Dutch market, October 30, 2020
o Conference Call with the CVB, October 20, 2020
o Invitation management for Paradise Coast e-Academy, October 21, 2020
11.A.1
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Hold for AVIAREPS Report
Brazil
Monthly Report
Prepared BY AVIAREPS
Activities for September 2020
MARKET INFORMATION – Latest news
The economy shrank at a record-breaking pace in Q2 as social distancing measures slammed activity. The
downturn came largely on the back of plunging household and capital spending as consumers and firms deferred
non-essential purchases. However, exports rebounded in Q2, primarily driven by an upturn in commodity and
food exports. Turning to Q3, incoming data suggests a recovery is taking hold. Both industrial production and
retail sales expanded strongly in July as restrictions were gradually lifted, while the manufacturing PMI surged
to a new record high in August, reflecting firming domestic activity. Meanwhile, on 1 September, the government
extended the emergency stipend for low-income earners hit by the pandemic to the end of the year, although it
was halved to BRL 300 per month (around USD 56). This will increase the cost of the program by BRL 100 billion
to a total of BRL 350 billion.
GDP is set to contract markedly this year as Covid-19 containment measures constrain domestic activity. A rising
unemployment rate and income losses will shred household spending, while elevated uncertainty will hamper
investment. Moreover, muted global demand will constrain the external sector. A prolonged health crisis and
political tensions pose downside risks. FocusEconomics analysts see the economy contracting 5.9% in 2020,
which is up 0.7 percentage points from last month’s estimate, before growing 3.6% in 2021.
Tampa, Florida Airport Opens Covid-19 Test Center
https://www.panrotas.com.br/aviacao/aeroportos/2020/09/aeroporto-de-tampa-na-florida-inaugura-centro-
de-testes-de-covid-19_176952.html
United is the first US airline to offer tests to customers
https://www.panrotas.com.br/aviacao/empresas/2020/09/united-e-a-1-ordf-aerea-dos-eua-a-disponibilizar-
testes-a-clientes_176828.html
Copa Airlines will operate two weekly flights to São Paulo in September
https://www.mercadoeeventos.com.br/noticias/aviacao/copa-airlines-vai-operar-dois-voos-semanais-para-
sao-paulo-em-setembro/
Colombia reopens for international flights on the 19th; Brazil approved
https://www.panrotas.com.br/mercado/destinos/2020/09/colombia-reabre-para-voos-internacionais-dia-
19-brasil-aprovado_176626.html
Florida governor wants reopening borders for Brazilians
https://www.mercadoeeventos.com.br/_destaque_/destinos-destaque/governador-da-florida-deseja-
reabertura-das-fronteiras-para-brasileiros/
United launches guide on travel restrictions in the USA
11.A.1
Packet Pg. 509 Attachment: Consolidated Staff Reports Sept 2020 Activities (13960 : Tourism Staff Report)
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https://www.panrotas.com.br/aviacao/empresas/2020/09/united-lanca-guia-sobre-restricoes-de-viagem-nos-
eua_176410.html
United Airlines resumes over 70 routes in October
https://www.panrotas.com.br/aviacao/empresas/2020/09/united-airlines-retoma-mais-de-70-rotas-em-
outubro_176409.html
Brazil already has 85% of chain hotels reopened
https://www.panrotas.com.br/hotelaria/mercado/2020/09/brasil-ja-tem-85-dos-hoteis-de-rede-
reabertos_176413.html
Latinos want quick travel and hotel changes
https://www.panrotas.com.br/hotelaria/mercado/2020/09/maioria-dos-viajantes-prefere-tecnologias-sem-
contato-em-hoteis_176510.html
ROTA M&E: Latam resumes international flights and Gol sells more tickets in August
https://www.mercadoeeventos.com.br/noticias/aviacao/rota-me-16/
GRU Airport wins covid-19 testing laboratory
https://www.panrotas.com.br/aviacao/aeroportos/2020/09/gru-airport-ganha-laboratorio-para-testes-de-
covid-19_176554.html
US releases flights from Brazil at all airports, but tourism remains suspended
https://g1.globo.com/mundo/noticia/2020/09/14/eua-liberam-voos-vindos-do-brasil-em-todos-os-aeroportos-
mas-turismo-continua-suspenso.ghtml
Tourism E-Commerce drops 63% due to pandemic; see data
https://www.panrotas.com.br/mercado/pesquisas-e-estatisticas/2020/09/e-commerce-de-turismo-cai-63-
devido-a-pandemia-veja-dados_176567.html
Brazilians are more optimistic about domestic travel
https://www.panrotas.com.br/mercado/pesquisas-e-estatisticas/2020/09/brasileiros-estao-mais-otimistas-
com-viagens-domesticas_176842.html
Foreigners are released at all airports in the country
https://www.panrotas.com.br/mercado/economia-e-politica/2020/09/estrangeiros-sao-liberados-em-todos-
os-aeroportos-do-pais_176856.html
ROTA M&E: Alitalia and Avianca define return to Brazil and Copa Airlines returns to Rio
https://www.mercadoeeventos.com.br/noticias/aviacao/rota-me-alitalia-e-avianca-definem-retorno-ao-brasil-
e-copa-volta-ao-rio/
Florida Connection brings together hotel partners; know how to participate
https://www.mercadoeeventos.com.br/noticias/agencias-e-operadoras/florida-connection-reune-grandes-
parceiros-da-hotelaria-saiba-como-participar/
Resumption takes place and Tourism will overcome itself, says expert
https://www.panrotas.com.br/mercado/opiniao/2020/09/retomada-ja-acontece-e-turismo-vai-se-superar-diz-
especialista_176911.html
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AVIAREPS sends weekly updates on Brazil’s Covid-19 status.
TRADE
Sales Calls / Meetings
Name Market Company Objective and
Outcome Follow Up
Leticia Vasconcelos
leticia.vasconcelos@tgktravel.com.br BR
TGK Travel
Av Paulista 1009 – cj 102
São Paulo – SP
Operator with
almost 30 years in
the market. Still
working home office.
They are promoting
products for New
Year´s Eve and July
Holidays. I´ve sent
Paradise Coast
Information.
Alice Arabori
alice@kangaroo.com.br BR
Kangaroo Tours
Alameda Min. Rocha
Azevedo, 456 - 2º andar
São Paulo - SP
Operator with more
than 30 years in the
market. They have
offices in São Paulo,
Curitiba, Rio de
Janeiro and Goiânia
Sales are returning.
At the moment
more to
destinations that
are already open.
Renata Rimbano
produto01@raidho.com.br BR
Raidho
Av. dos Carinás, 595
São Paulo - SP
Founded in 1990, is
specialized in trips to
exotic and different
places
As soon as they
open for training
she will advise us.
Mônica dos Santos
monica@lespacetours.com.br
BR
L’Espace Tour
Av. Paulista, 1079, Cj. 21,
São Paulo - SP 01311-200
They are a virtuous
agency that sell well
USA.
At the moment,
they are not
promoting
destinations that
are currently
closed to Brazilians.
We agree to speak
to each other again
when the borders
open up for
training and
actions.
Danilo Fiorani
danilo@thetravelpot.com.br BR
The Travel Pot
Av. Rouxinol, 55 - Moema
São Paulo, SP - 04516-000
Luxury agency
specialized in
gastronomic
itineraries.
They create
itineraries and
experiences for
people who seek to
experience the
culture of the
places through
their cuisine.
Karen Cristina Venancio
karen@donatoviagens.com.br BR
Donato Viagens
Av. Rouxinol, 1041 -
Indianópolis, São Paulo -
SP, 04516-001
They are specialized
in groups over 60
years old. They
already have sales
for 2021 in some of
their groups.
They tend to offer
groups to different
places every year. I
sent information
about Paradise
Coast.
11.A.1
Packet Pg. 511 Attachment: Consolidated Staff Reports Sept 2020 Activities (13960 : Tourism Staff Report)
26
Jorge Souza
jorge.souza@orinter.com.br BR
Orinter Tour & Travel
R. da Consolação, 247
São Paulo – SP, 01301-903
International sales
are returning.
He will send us an
date for us to
participate in their
Podcast at Spotify
Guilherme Ishikawa
guilherme.ishikawa@7mtur.com.br BR
Sete Mares Turismo
R. Dr. Renato Paes de
Barros, 750 Itaim Bibi - São
Paulo - SP
They are a virtuous
agency specialized in
international
destinations but that
started selling Brazil
recently.
They are starting to
advertise
destinations for
2021. Currently,
they are more
focused on Brazil
and South America,
due to the high
demand.
Dario Espinoza
dario@inti.tur.br BR
Inti Experience
Rua Pamplona, 145 - Conj
908
São Paulo – SP 01405-900
Agency focused on
different experiences
and on the luxury
market. They are
part of the Traveler
Made Member
Agency.
Sales returning
well. Information
and images from
Paradise Coast
sent.
Liliane Jacob
liliane.jacob@abreutur.com.br BR
Abreu
Av. Paulista, 1230
São Paulo – SP, 01310-100
Sales from June to
August increased
over 100%. But still
far from what they
used to sell.
Several people are
buying for the
second half of
2021 to be on the
safe side due to
the borders being
closed. There was
news on the media
on Sept 8 that the
borders might
open soon, and
increase in sales
was immediate,
with stores
reporting a huge
increase in Florida,
NYC and Vegas.
Andrea Panisset
andrea.panisset@belvitur.com.br BR
Belvitur
Rua Professor Antonio
Aleixo, 604
Lourdes – Belo Horizonte
A well-known
operator in Minas
Gerais, it has about
80 employees.
It has offices in BH,
RJ and SP.
The team has
already returned
100% to the office.
Karina, responsible
for training will be
back from vacation
in October. Return
contact to
schedule.
Fabiano Camargo
fabiano@signaturetravel.com.br BR
Signature Travel
Av dos Esportes 1065
Valinhos - SP
Luxury agency of the
group that has CT
Operadora and
Canada Brasil.
The main
destination is
Canada but has a
lot of demand for
11.A.1
Packet Pg. 512 Attachment: Consolidated Staff Reports Sept 2020 Activities (13960 : Tourism Staff Report)
27
USA and Europe.
Believes as soon as
the borders open
the sales will
happen.
Ricardo Bezerra BR
Azul Viagens
Av. Marcos P. de U.
Rodrigues, 939
8° andar - Torre Jatobá
Alphaville – Barueri - SP
Ricardo stated that
Azul Viagens is not
doing much sales to
the USA, mainly
because all their
packages fly with
Azul Airlines, and
they have to follow
the airline’s
restrictions to the
USA.
They are expecting
that when the
borders open sales
will get back on
track in up to 6
months.
Morgana Oliveira
gestaofornecedores@casablancaturis
mo.com.br
BR
Casablanca Turismo
R. Osvaldo Cruz, 2040
Fortaleza – CE, 60135-041
Well-known
operator in the
northeast. The
headquarters is in
Fortaleza but has an
office in SP.
They are with
internal demands -
they are not
scheduling training
yet. Return to
schedule training
by November.
Material sent for
posting on their
intranet.
Rayka Campos
contato@4uviagens.com.br SP
4U Viagens
Av. Paulista, 2064 - 14
andar
Bela Vista, São Paulo - SP
SP agency dedicated
to developing
exclusive itineraries
for its clients.
They are already
selling USA, but
sales are still low
after the pandemic.
I sent information
and I will contact
again for training.
Daniel Thompson
daniel@e-htl.com.br BR
EHTL Viagens Online
Av Ipiranga 104 – 4 andar
São Paulo - SP
Operator previously
known for the sale of
hotels and cars.
Recently launched a
platform for the sale
of air tickets.
With the new flight
tool they are selling
packages too.
Return in October
to schedule
training.
Camila Leopoldo
camila@viagemexpress.com.br SP
Viagem Express
Av. Queiroz Filho, 1700
Vila Hamburguesa, São
Paulo - SP
Agency focused on
the luxury market in
SP. They are working
home office.
Sales improving
little by little.
Danilo Fiorani
danilo@owt.com.br BR
OWT Boutique Travel
Av. Rouxinol, 55 - Moema
São Paulo, SP - 04516-000
Agency focused on
different experiences
and on the luxury
market. They are
part of the Traveler
They sell packages
focused on
different
experiences for
their customers.
They already sell
USA.
11.A.1
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28
Made Member
Agency.
Saulo Reis
saulo.reis@produtos.schultz.com.br BR
Schultz
R. Visc. do Rio Branco,
1488 - 11º andar
Curitiba - PR, 80420-210
One of the biggest
tour operators from
the South of Brazil.
Schultz sales for
2020 for overseas
destinations are
practically null, with
all sales
concentrated for
travel after the new
year.
For the USA, sales
are around 15 to
18% from the same
period last year.
They are selling
many groups (40%
Florida) and circuit
bookings from April
2021 onwards,
more than 50%
travel bookings
that did not leave
in 2020. This
month’s
announcement of a
possible reopening
already resulted in
a peak of FIT
bookings.
Eliane - Adventure Club
eliane@adventureclub.com.br SP
Adventure Club
Rua Caravelas 341 – Vila
Mariana
São Paulo SP
Agency specializing
in exclusive
experiences, nature
and adventure.
I´ve sent
information and
offered training.
She will return to
scheduled.
Training
Name of Company Market Number of Staff
Trained Training Follow Up
Flytour Viagens BR 8
Training products
team
Abreu Viagens BR 81
Training travel
agents
11.A.1
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29
Promotions (Joint Marketing Activities – JMA’s)
Tour
Operator
Name
Market Description – Coop Actions Launch/Start Status
Agaxtur BR
E-learning platform online Coop
Train at least 100 travel agents to complete de
Specialist badge from Brand USA- Discovery
program.
Start-1st July
End- 05th
September
107 travel agents
completed the course.
Update KPIs of agents trained FY 19/20
KPIs (19/20 FY) Updated
Educated Travel Agents 3,500 annual
Training session Prime tour– 40
Brand USA Roadshow – 460
US Day by BWT date TBC – 320
Florida Day by Orinter – 200
Training session Ribeirão Preto
by Ancoradouro – 60
Training Session Abreutur - 20
Training Session Blumenau by Orinter – 40
Training Session Joinville by BWT – 35
Sales Mission Orinter & BWT – 100
Sales mission Curitiba – 50
Training session with BWT – 150
Orinter USA Day – 240
Training Session Casa do agente/Diversa Turismo - 72
Orinter Road Show – 90
Cia Marítima Webinar - 95
BWT Youtube Live Session - 128
Aport Turismo -02
Training Session agents from the Country Side of SP - 04
Training Session Trend Operadora - 96
Training Session Country Side of SP -35
Training Diversa Turismo - 95
Training Prime Tour - 17
Training Europlus - 300
Training Visual - 180
Training Visit Florida and partners - 84
Mais Viagens -57
Training Hurb -31
Training BRT- 35
Training Embarque Turismo - 08
E-learning Campaign with Agaxtur- 107 agents
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Brand USA- Discovery program E-learning platform
Total agents that completed the Specialist badge from
Set 2019- Set 2020 ( Excluding Agaxtur campaign)
265 agents
Flytour Viagens - 08
Abreu - 81
Total so far 3.505 agents trained
Newsletter sent to 5,540 travel agents from our data base
11.A.1
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31
PUBLIC RELATIONS
Media Meetings – emails & calls
Name Publication/Media Market Objective & Other Notes
Anderson Masetto Mercado & Eventos BR
Media pitch to share the latest news from
Paradise Coast and Paradise Pledge
program
Rodrigo Vieira Panrotas BR
Media pitch to share the latest news from
Paradise Coast and Paradise Pledge
program
Camila Luchesi Brasilturis BR
E-mail exchanges regarding the current
situation and the reopening of business
phases in Paradise Coast
Results
• Brasilturis| https://brasilturis.com.br/florida-assume-otimismo-na-retomada-turistica-confira-
novidades/
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11.A.1
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• Mercado & Eventos| https://www.mercadoeeventos.com.br/_destaque_/destinos-
destaque/paradise-coast-ganha-instalacao-esportiva-e-firma-compromisso-com-
biosseguranca/
11.A.1
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34
• Panrotas| https://www.panrotas.com.br/mercado/destinos/2020/09/sudoeste-da-florida-
anuncia-novidades-e-otimismo-com-retomada_176656.html
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Description
Media Subject Date Copies/
Pageviews/Impressions
Brasilturis Florida Connection is set up for
September 8th 09-17 180,000
Mercado &
Eventos
Paradise Coast has new sport area
and signs commitment with
biosafety
09-18 165.000
Panrotas Florida’s West Coast announces
news and optimism 09-18 3,7M
Next Steps Trade & PR
• Book Training with Travel agencies from North East, North and Central Brazil
• Follow up plan. Review all tour operators/ travel agencies that we have trained, talk about next steps,
how they see the market for 2020-2021. Stimulate them on making packages to stimulate sales for
2021.
• Promote the reopening of travel and tourism related business
11.A.1
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SOCIAL MEDIA OVERVIEW
Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and
Instagram. AVIAREPS oversee the projects and posts.
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr = 25,232 fans on the page.
Promoting Gastronomy
Promoting Golf in Paradise Coast
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Promoting Nature and The Everglades
Instagram Paradise Coast
Instagram address is https://www.instagram.com/paradisecoastbr/= 2,210 followers
Promoting Hospitality
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Promoting Reopening Business
Promoting Gastronomy
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10/26/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 13.A
Item Summary: Next Meeting Date - November 23, 2020
Meeting Date: 10/26/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/21/2020 2:59 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
09/21/2020 2:59 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 09/21/2020 2:59 PM
Tourist Development Council Jack Wert Meeting Pending 10/26/2020 9:00 AM
13.A
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