Agenda 10/13/2020 Item #16F 1 (TDT Grant Agreements)10/13/2020
EXECUTIVE SUMMARY
Recommendation to approve and authorize the Chairman to execute the Tourist Development Tax
Grant Agreements for FY 21 Marketing & Events ($65,000) and Non-County Owned/Operated
Museums ($250,000) and make a finding that these expenditures promote tourism.
OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist
Development Tax grant applicants for FY 21.
CONSIDERATIONS: Tourism Grant Applications were made available on our County Tourism
website in February and were due May 8, 2020. In accordance with the Grant Guidelines, the applications
were reviewed by Tourism Department staff to verify they met the Grant Guidelines and then by the
County Attorney’s Office for legal sufficiency. The Tourist Development Council reviewed the Grant
applications at its regularly scheduled meeting on June 22, 2020. Based on these reviews, Tourism staff
has made suggestions below on the funding level for each applicant.
Category “B”- Marketing & Events Grants
Artis-Naples
This application funding request is for $50,000 to promote the 2020 Naples International Film Festival
(NIFF) in October. As of January 1, 2017, NIFF became part of the Artis-Naples portfolio. The
organization received grant funding in 2019 - $50,000; 2018 - $25,000; 2017 - $25,000. Funding will be
used to promote the festival through digital and social media outlets in addition to advertising in film
industry publications. The organization projects 1,436 overnight visitors, 718 room nights and TDT
revenue of $5,420. Staff recommends up to $50,000 for out of area advertising and promotion for the
Film Festival in 2020.
Gulfshore Opera
This application funding request is for $15,000 to promote the 2020-2021 lineup of productions and
concerts in numerous venues throughout Collier County. The organization received funding in 2019 -
$15,000 and is requesting funding for FY 21 for advertising assistance to attract out of area attendees to
its concert lineup via social media, website, print and a radio and television media campaign. The
organization projects 1200 overnight visitors, 600 room nights and TDT revenue of $9,060. Staff
recommends funding for FY 21 up to $15,000 for out of area promotion of the 2020 - 2021 opera season
productions and concerts.
Category C-2- Non- County Owned/Operated Museums
Artis-Naples
This application funding request is for $500,000 for exhibit acquisition and promotional expenditures for
an exhibition of Dale Chihuly’s glass art at the Baker Museum that will run from late October 2020
through January 2021. The organization has been awarded past grants using Category C-2 funds in 2019
- $250,000; 2018 - $200,000, 2017 - $175,000, 2016 - $150,000, 2012 - $25,000, 2009 - $20,000. The
organization projects 18,020 overnight visitors, 9,010 room nights and TDT revenue of $68,025.50 over
the four-month course of the exhibit. The expenditures requested meet the grant guidelines but with
projected TDT down dramatically, staff is recommending funding for FY 21 of up to $50,000.
Naples Botanical Garden
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This funding request is for $50,000 for exhibit rental and promotional expenditures for the popular
holiday exhibit, “Nightlights in the Garden” that will run from October 2020 - January 2021. The
organization has received past grants in 2019 - $150,000; 2018 - $150,000, 2017 - $150,000, 2016 -
$150,000, 2011 - $63,000, 2010 - $75,000, 2009 - $150,000. The organization projects 35,000 attendees
to the Nightlights event, 17,500 room nights and TDT revenue of $132,125 for the duratio n of the event.
The expenditures requested meet the grant guidelines and staff recommends funding for FY 21 up to
$50,000.
Naples Botanical Garden
This funding request is for $50,000 for exhibit rental and promotional expenditures for an exhibit entitled,
“Steve Tobin: Nature Underground” that will run from October 2020 - September 2021. The
organization has received past grants in 2019 - $150,000; 2018 - $150,000, 2017 - $150,000, 2016 -
$150,000, 2011 - $63,000, 2010 - $75,000, 2009 - $150,000. The organization projects 84,000 overnight
visitors, 42,000 room nights and TDT revenue of $317,100 during the twelve - month duration of the
event. The expenditures requested meet the grant guidelines, and staff recommends funding for FY 21 of
up to $50,000.
Golisano Children’s Museum of Naples
C’mon is applying for a $350,000 grant to acquire and promote traveling exhibits to the museum in FY
21. Exhibit options include, “Paw Patrol,” “Argentina’s Nino’s,” “Teenage Mutant Ninja Turtles:
Secrets of the Sewer” with additional exhibit offerings available depending upon availability. C’mon has
received grants in 2019 - $326,100; 2018 - $206,400, 2017 - $150,000, 2016 - $111,176; 2014 -
$100,000; 2010 - $100,000; 2009 - $75,000; 2008 - $150,000. The organization projects 12,400 overnight
visitors to the traveling exhibits, 6,200 room nights and TDT revenue of $46,810. The expenditures
requested meet the grant guidelines, but with projected TDT down dramatically staff is recommending
funding for FY 21 up to $50,000.
Naples Zoo
This application for grant funding is for $242,366 for exhibit rental and promotional expenses for a
traveling exhibit entitled, “BrickLive Animal Paradise” that will run from November 2020 - April 2021.
This organization has received grants in 2019 - $170,421; 2018 - $165,921, 2017 - $129,073, 2009 -
$40,000 and 2008 - $121,000. The organization projects 145,000 event attendees, 48,750 room nights
and TDT revenue of $368,062.50 over the six-month run of the exhibit. The expenditure requested meet
the grant guidelines, but with projected TDT down dramatically, staff recommends funding for out of area
promotional costs and exhibit fees for FY 21 of up to $50,000.
FISCAL IMPACT: Funding for Category B marketing grants in the amount of $65,000 and for
Category C-2 of $250,000 is included in the proposed FY 21 Tourism Division’s budget.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council reviewed these
grant applications at its meeting on June 22, 2020, recommended approval consistent with staff’s funding
recommendations, and made a recommended finding that these expenditures promote tourism.
RECOMMENDATION: For the Board of County Commissioners to approve and authorize the
Chairman to execute the Tourist Development Tax Grant Agreements for FY 21 Marketing & Events
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($65,000) and Non-County Owned/Operated Museums ($250,000) and make a finding that these
expenditures promote tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (PDF)
2. 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (PDF)
3. 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed
(PDF)
4. TDC grant agreement - Night Lights Vendor Signed (PDF)
5. TDC grant agreement - Tobin Vendor Signed (PDF)
6. 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (PDF)
7. 2020 Tourism Agreement - Naples Zoo Vendor Signed (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 13482
Item Summary: Recommendation to approve and authorize the Chairman to execute the Tourist
Development Tax Grant Agreements for FY21 Marketing & Events ($65,000) and Non-County
Owned/Operated Museums ($250,000) and make a finding that these expenditures promote tourism.
Meeting Date: 10/13/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/08/2020 12:45 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
09/08/2020 12:45 PM
Approved By:
Review:
Tourism Kelly Green Stage 1 Review Completed 09/08/2020 12:46 PM
Public Services Department Jennifer Reynolds Stage 1 Review Completed 09/08/2020 12:55 PM
Tourism Jack Wert Director Review Completed 09/08/2020 1:58 PM
Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Completed 09/10/2020 1:25 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/11/2020 11:30 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/11/2020 12:47 PM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 09/11/2020 2:03 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 09/14/2020 4:57 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 09/15/2020 12:11 PM
Board of County Commissioners MaryJo Brock Meeting Pending 10/13/2020 9:00 AM
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16.F.1.aPacket Pg. 1977Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1978Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1979Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1980Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1981Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1982Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1983Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1984Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1985Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 1986 Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1987Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1988Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1989Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.aPacket Pg. 1990Attachment: 2020 Tourism Agreement - Artis-Naples - NIFF Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1991Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1992Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1993Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1994Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1995Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1996Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1997Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1998Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 1999Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2000 Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 2001Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 2002Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 2003Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.bPacket Pg. 2004Attachment: 2020 Tourism Agreement - Gulfshore Opera Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.cPacket Pg. 2005Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2006Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2007Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2008Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2009Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2010Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2011Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2012Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2013Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
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Packet Pg. 2014 Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2015Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2016Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2017Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
16.F.1.cPacket Pg. 2018Attachment: 2020 Tourism Agreement - Artis-Naples Category C-2 Dale Chihulys Glass Art Vendor Signed (13482 : FY 21 Tourism Grant
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Packet Pg. 2019 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2020 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2021 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2022 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2025 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2030 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2031 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2032 Attachment: TDC grant agreement - Night Lights Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2033 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2034 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2036 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2037 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2038 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2039 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2040 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2041 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2042 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2044 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2045 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2046 Attachment: TDC grant agreement - Tobin Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2047 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2048 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2054 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2055 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2056 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2057 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2059 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
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Packet Pg. 2060 Attachment: 2020 Tourism Agreement Between Collier County and the Golisano Children's Museum (13482 : FY 21 Tourism Grant Agreements)
16.F.1.gPacket Pg. 2061Attachment: 2020 Tourism Agreement - Naples Zoo Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
16.F.1.gPacket Pg. 2062Attachment: 2020 Tourism Agreement - Naples Zoo Vendor Signed (13482 : FY 21 Tourism Grant Agreements)
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