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Agenda 10/13/2020 Item #11F (RFP #20-7775 - Paradise Advertising)10/13/2020 EXECUTIVE SUMMARY Recommendation to award an agreement for Request for Proposal ("RFP") 20-7775, "Tourism Marketing & Promotions," to Paradise Advertising and Marketing, Inc., with an effective date of October 1, 2020, and make a finding that this action promotes tourism. OBJECTIVE: To provide continuing advertising and marketing services that promote Collier County as a worldwide visitor destination. CONSIDERATIONS: On June 1, 2020, the Procurement Services Division released RFP No. 20-7775, Tourism Marketing & Promotions. The County notified 12,650 firms, 224 interested firms viewed the solicitation information, and staff received seven proposals by the July 1, 2020 deadline. A selection committee met on July 31, 2020, evaluated the proposals and established a final recommended ranking. Each of the selection committee members independently reviewed the proposals and discussed their evaluative comments at the selection committee meeting. Based on the selection committee's ranking, staff is recommending that the RFP be awarded to Paradise Advertising & Marketing, Inc. ("Paradise"). Staff negotiated the attached agreement with Paradise, which provides as follows: • The contract is for a term of three (3) years, with two (2) additional one (1) year renewal options. • The first year of the agreement will consist of an annual $400,000 service fee based on an annual marketing and advertising budget of $4 million. • A $150 flat hourly rate will apply to all creative functions not covered by the service fee and each project will be estimated and pre -approved. • In the initial term and in subsequent years of this agreement, Paradise will invoice for time and material services on all media and production projects at net with no mark up. • In the initial term and in subsequent years of this agreement, Paradise will invoice the County monthly a fixed service fee in twelve (12) equal installments of ten (10) percent of the Board approved annual Tourism Division budget for marketing and advertising. • For this fixed monthly service fee, Paradise Advertising and Marketing, Inc will provide on average an estimated two -hundred twenty-two (222) hours per month of services covered by that service fee. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval.-SRT FISCAL IMPACT: Funds for marketing services is in the proposed Tourism Department budget for Fiscal Year 21. The projected annual contract budget for the first year of the agreement is $4,400,000 consisting of $4,000,000 in media and production and $400,000 in service fee. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this action. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended this item for approval 8-0 at the September 28, 2020 meeting. RECOMMENDATION: That the Board award an Agreement for RFP No. 20-7775, "Tourism Marketing & Promotions," to Paradise Advertising and Marketing, Inc., with an effective date of October Packet Pg. 429 11.F 10/13/2020 1, 2020, authorize the Chairman to sign the attached agreement, and make a finding that this action promotes tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1.20-7775 Solicitation (PDF) 2. Linked 20-7775 ParadiseAdvertising Proposal (PDF) 3.20-7775 Final Ranking (PDF) 4.20-7775 Notice of Recommended Award (PDF) 5.20-7775 ParadiseAdvertising&Marketing_VendorSigned (PDF) 6.20-7775 ParadiseAdvertising&Marketing_Insurance 9-18-20 (PDF) Packet Pg. 430 11.F 10/13/2020 COLLIER COUNTY Board of County Commissioners Item Number: 11.17 Doe ID: 13719 Item Summary: Recommendation to award an agreement for Request for Proposal ("RFP") 20- 7775, "Tourism Marketing & Promotions," to Paradise Advertising and Marketing, Inc. with an effective date of October 1, 2020, and make a finding that this action promotes tourism. (Jack Wert, Tourism Director) Meeting Date: 10/13/2020 Prepared by: Title: Tourist Development Tax Coordinator Tourism Name: Kelly Green 09/29/2020 11:44 AM Submitted by: Title: Division Director — Tourism Name: Jack Wert 09/29/2020 11:44 AM Approved By: Review: Tourism Kelly Green Stage 1 Review Public Services Department Jennifer Reynolds Stage 1 Review Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Procurement Services Viviana Giarimoustas Additional Reviewer Procurement Services Sandra Herrera Additional Reviewer Procurement Services Evelyn Colon Additional Reviewer County Attorney's Office Kelly Green Level 2 Attorney Review Tourism Jack Wert Director Review Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops County Attorney's Office Scott Teach Additional Reviewer Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Budget and Management Office Ed Finn Additional Reviewer County Manager's Office Nick Casalanguida Level 4 County Manager Review Board of County Commissioners MaryJo Brock Meeting Pending Completed 09/29/2020 11:44 AM Completed 09/29/2020 11:47 AM Completed 09/29/2020 1:36 PM Completed 09/29/2020 2:53 PM Completed 10/01/2020 10:02 AM Completed 10/01/2020 4:54 PM Skipped 10/05/2020 7:57 AM Completed 10/05/2020 8:00 AM Completed 10/05/2020 11:00 AM Completed 10/05/2020 11:08 AM Completed 10/05/2020 11:17 AM Completed 10/05/2020 11:54 AM Completed 10/05/2020 4:48 PM Completed 10/07/2020 11:15 AM 10/13/2020 9:00 AM Packet Pg. 431 11.F.1 Collier County Administrative Services Department Procurement Services Division COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM MARKETING & PROMOTIONS SOLICITATION NO.: 20-7775 VIVIANA GIARIMOUSTAS, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8375 Viviana.Giarimoustas@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor maybe grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. Packet Pg. 432 11.F.1 SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) 20-7775 NUMBER: PROJECT TITLE: Tourism Marketing & Promotions DUE DATE: 7/1/202010:00 AM EST PLACE OF RFP OPENING: Procurement Services Division 3295 Tamiami Trail East, Bldg. C-2 Naples, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: httDs://www.bidsvnc.com/bidsvnc-cas/ INTRODUCTION As requested by the Tourism Division (hereinafter, the "Division or Department"), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. Historically, the Convention & Visitors Bureau (CVB) has had a destination marketing annual budget of approximately two million ($2) to five ($5) million dollars based on the revenue derived each year from the 5% Collier County Tourist Development Tax (TDT). Emergency/Disaster Recovery Advertising is funded from a special reserve account and these funds will be utilized on an as -needed basis as approved by the Board of County Commissioners. The successful firm will be responsible for developing and implementing the annual Emergency Communications Plan as needed. Additionally, other departments within the County Manager's operation (i.e. Museum, Parks and Recreation, Libraries, etc.) may be allocated their own budget dollars for advertising and promotion. Those marketing dollars will be from separate funds and if used, will be under a separate purchase order. BACKGROUND The Naples, Marco Island, Everglades CVB is a part of the County Manager's Agency in Collier County Government. The CVB, with oversight by the Tourist Development Council (TDC) Advisory Board, markets and promotes the entire County as a worldwide leisure travel, group meetings and sports event destination. The CVB is seeking a full -service advertising, promotion, marketing and digital agency with extensive experience in marketing tourism destinations in various local, regional, national and international target markets. The agency should have expertise in domestic and international television, magazine, newspaper and radio advertising, social media and digital marketing and in planning and implementing cooperative advertising and promotional programs and events. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewals. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. c 0 :r M .r .2 0 co ti ti ti 0 N C 0 E z U M r Q Packet Pg. 433 Collier County is located in Southwest Florida. Naples, the seat of Collier County, is about twenty-five (25) miles south of Fort Myers and the Southwest Florida International Airport (RSW). The full-time population of Collier County is about three hundred seventy thousand (370,000) although a seasonal peak of about four hundred fifty thousand (450,000) occurs between November and April. The structure of the Collier County Government is based on the standard constitutional form of county governments in Florida. Visitors have much to discover along Florida's Paradise Coast of Naples, Marco Island & the western portion of the Everglades. They will find an escape, serenity and relaxing beachside fun along the Gulf of Mexico in beautiful Southwest Florida. Visitors will also enjoy pristine natural wilderness perfect for bird watching or outdoor adventure in the world-famous Everglades. The area is most know for it's over 30 miles of soft white sand beaches, exceptional accommodations, family attractions, world -class dining, arts, culture and heritage activities and exceptional shopping. The CVB promotes the destination to consumers with discretionary travel dollars, to travel industry professionals such as meeting planners, travel agents and tour operators, to golfers, fishermen, arts and culture, heritage seekers and nature and adventure enthusiasts. The budget for the CVB is determined from the five percent (5%) tourist development tax collections on short-term lodging (six months or less) within Collier County. A predetermined allocation of the tax collected directs funds to various uses including promotion and advertising, beach renourishment and inlet management, beach park facilities and County owned museum operation. The CVB, has determined that Public Relations and Media Relations activities will be handled by internal staff and through a separately contracted outside Public Relations firm. Social and digital media is handled by internal staff working in concert with the contracted firm and the contracted advertising firm. The County is seeking a full -service advertising, promotion, marketing and digital agency with extensive experience in marketing tourism destinations in various local, regional, national and International target markets. The agency should have extensive expertise in domestic and international advertising, social media and digital marketing and in strategic planning and implementation of annual marketing plans and promotional programs and events. While the successful firm will be acting in an independent contractor role, the County may: • Provide temporary workspace, access to telephone and Internet service if needed while on County property at County's expense. • Reimburse pre -approved travel expenses related to executing the marketing plan elements or production of advertising or promotional materials as outlined in FS 125.0104 and County Resolution 2006- 40. • Pre -approve any advertising, production, media and travel expenditures created or distributed by the successful firm. The successful firm will be responsible to provide (this list is not exhaustive and is intended to be illustrative in nature) the following: o :r • An annual marketing plan and a longer -term strategic plan • An advertising campaign which will allow for the broadest possible exposure into international and domestic markets 2 within the available budget maximizing the usage of cooperative advertising, and identifying promotional and value- co added opportunities; ti • Develop, nurture and promote targeted consumers, meeting planners, trade professionals and sports event organizers. ti • Be knowledgeable of and provide extensive industry research models, for use in targeting strategic audiences and to N determine and report return on investment of all campaigns and activities. Explore and provide possible joint -advertising programs which would match the CVB with travel related and non - travel advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product E manufacturers, etc., as well as regional and statewide promotions with other destination marketing organizations. U Provide advertising, marketing and promotional services which promote Collier County as a tourist destination worldwide. Q Provide a "lead" contact person/project manager to the County; an individual who shall serve as a first point of contact between the County and the agency. The Collier County Tourism Director or designee, at their sole discretion, shall approve the appointment of the "lead" contact person/ project manager. The firm, and all of its agents and subcontractors, are expected to comply with Florida Statute 125.0104 and the County's Ordinance 92-60 as amended and County Resolution 2006-40. Marketing and Advertising Flat Service Fee For marketing and advertising services in paid media and production, the County prefers to pay an agreed upon annual fixed service Packet Pg. 434 11.F.1 fee in twelve monthly installments in lieu of media commissions and mark up on outside vendor services. This fee will be a percentage of the total annual Collier County's Board approved destination marketing budget comprised of paid media, creative services, production of all media and collateral materials, photography and video production. This fixed service fee will include account management service time, senior management, media research, media buying and verifying, accounting, administrative and other internal operating costs. No markup will be applicable for vendor or sub -contracted services, paid media, social or digital media. Professional Fees/Creative Work -Optional Services Optional Services includes any other related professional services (other than the Marketing and Advertising Flat Service Fee), for marketing and promotional creative design, advertising, production, photography, online and social media production and creative design, copywriting, direct mail development, audiovisual production services, marketing research, social media creative and supervision and promotional publicity. Hourly rates for these services will be provided by the vendor in an attachment to the final agreement. The firm will provide quotes for pre -approval and invoices and proof of performance for each of these services/projects which will include: A project quote estimate that includes the number of hours by each position (hourly rate) the extended total, and any anticipated subcontractor hours and rates, travel, and miscellaneous charges such as expenses relating to "photo shoots," wardrobe, television or radio ads, special printing or service charges, etc. at no additional mark-up or surcharges fees (at cost amounts); An agency invoice which matches the approved estimate and includes the number of hours by each position (with their hourly rate) and the extended total for payment and "at cost" invoices. Provide a copy of the advertising, promotional and marketing information or documentation of paid media delivered such as affidavits. General Requirements: • Retain a permanent full-time staffed office within Collier County. Other branch offices or the main office will be considered as part of the total corporate entity of the agency. • Pay media and production invoices/bills upon demand from suppliers with a full understanding that the agency will not be reimbursed until the service has been performed and/or the promotion/advertisement has appeared, and proof of performance has been supplied to and accepted by the County. • Prepare reports required by the County and submit said reports as requested, including formal monthly presentations to the 01 Tourist Development Council (TDC) at the agency's expense. Establish and maintain a system of records, books, and M accounts in a manner satisfactory to the County, which is consistent with and for the durations mandated by the affordability period. c :r • The selected firm will keep adequate records and supporting documentation which concern or reflect its services. The records and documentation will be retained by the firm for a minimum of five (5) years from the date of termination of this 2 agreement. co ti • The County, or any duly authorized agents or representatives of the County, shall, free of charge, have the right to audit, ti inspect and copy all such records and documentation as often as they deem necessary during the period of this agreement N and during the five (5) year period noted above; provided however, such activity shall be conducted only during business cm hours. d E • We understand a portion of this work may be subcontracted to meet expertise or timelines for the County. Similarly, the U County reserves the right to contract/utilize other service providers during the term of this contract for similar advertising, Z promotional or marketing materials or services. Q • Participate in certain meetings, discussions, project site visits, workshops and hearings, which pertain to the administration of the services being provided and report results to the Board at the agency's expense. • Obtain travel compensation for programs and events per Florida Statute 125.0104 and County Resolution 2006-40. • Obtain pre -approval on stock materials, including, but not limited to stock photos, voice talent, models, clothing, etc. The firm must provide evidence of any restrictions, terms and conditions or other considerations prior to use. • Charges for advertising and media placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the Firm Packet Pg. 435 and shall not include any markup, for the specified medium or media. • Charges for expertise talents and services needed to execute marketing, media or production advertisement placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the Firm. • County will own all promotional, marketing and advertising campaign materials, film, negatives, videos and art. • The County will retain ownership and the right to use any materials generated by the agency and any other CVB material generated by CVB personnel and may do so without agency consent or approval. The CVB acknowledges certain legal constraints require universal releases unless cost considerations become prohibitive (such as model releases, music, photographs, etc.) and retains sole right to use materials created for the CVB as it sees fit. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short -listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. E 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, L staffing and organizational structure. c H 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct Ln discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying c questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. a 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm, negotiations W with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be c' successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations - shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals 0 in the best interest of the COUNTY. ` c RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: :r M .r 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY' S Selection Committee to score .2 each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing io materials. Proposals must address the following criteria: ,n ti Evaluation Criteria Maximum Points ti 0 1. Cover Letter / Management Summary 5 Points N 2. Certified Minority Business Enterprise 5 Points d 3. Business Plan 20 Points E 4. Cost of Services to the County 20 Points 5. Experience and Capacity of the Firm 20 Points Q 6. Specialized Expertise of Team Members 20 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County's financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. Packet Pg. 436 11.F.1 Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non -responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Minority Business Enterprise. EVALUATION CRITERIA NO.3: BUSINESS PLAN (20 Total Points Available) In this tab, include but not limited to: • Detailed plan of approach that answers the scope of work requirements. • Detailed timeline for startup phase through full implementation of the initial annual marketing plan. • Include with the Business Plan or as an attachment, a copy of a report as an example of similar work provided for another destination marketing organization. This should be for one of the client projects listed as a reference. • Provide a narrative, or demonstrate through sample work, the firm's creative expertise attracting and recruiting new visitors. • Provide a narrative, or demonstrate through sample work, the firm's creative expertise and ideas for the retention of visitors returning to Southwest Florida. EVALUATION CRITERIA NO.4: COST OF SERVICES TO THE COUNTY (20 Total Points Available) In this tab, include but not limited to: CD • Provide the projected Marketing and Advertising annual flat service fee including the minimum number of M hours per month your firm will invest each month to provide the Scope of Work provided in this RFP. • Provide an hourly fee schedule of agency staff for all tasks not included in the flat service fee. p • Indicate how sub -vendors will be compensated, if needed. M .r • Provide a proposed monthly and annual amount of out-of-pocket expenses that the firm will request .5 reimbursement of pre -approved expenses such as travel expenses, shipping, postage, etc. o co ti EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) ti In this tab, include but not limited to: N .r c • Provide information that documents your firm's qualifications and experience in representing destination E marketing organizations or other clients with travel industry marketing programs. Include examples of the z firm's capacity, skill, and financial strength, and number of years of experience in providing the required r services included in the Scope of Work. Q • Describe the various team members' successful experience in working with one another on previous projects. The County requests that the vendor submit three (3) completed reference forms from clients in the past five (5) years, whose projects are of a similar nature to the Scope of Services as a part of their proposal. Provide information on the assignments completed by the vendor that best represent campaigns of similar size, scope and complexity to the tasks listed in the Scope of Services using format provided. Vendors may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the agency on related client work. Packet Pg. 437 11.F.1 EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points Available) In this tab, include but not limited to: Description of the proposed agency team that will work on the CVB account and the role to be played by each member of the team to fulfill the Scope of Work. Attach brief resumes of all proposed agency team members who will be involved in the creative, production, media, social and digital media services as described in the Scope of Work. Attach resumes of any sub -vendors that you know will be used and attach letters of intent from stated sub - vendors indicating their willingness to sub -contract on the CVB's service needs. If sub -vendors will not be used, please indicate that fact in your proposal. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** Packet Pg. 438 PARADISE Together We Will Prosper with the Power of + PROPOSAL+ W I RFP #20-7775 - Tourism, Marketing and Promotion Collier County Board of Commissioners and Tourist Development Council SUBMITTED + July 1, 2020� PARADISEADV.COM r. PROPOSAL + RFP #20-7775 - Tourism, Marketing and Promotion Collier County Board of Commissioners and Tourist Development Council SUBMITTED + July 1, 2020 Paradise Advertising & Marketing, Inc. 150 2nd Ave N, # 800, St. Petersburg, FL 33701 PH 727.821.5155 + PARADISEADVXOM / •'iar- , • _ QY f M F® r 0f�/'�� ANN- At Paradise, we believe in the Power of +. That means bringing something extra to everything we do, everyday. Like strategic thinking that is more focused. Brand and creative solutions that are more impactful. Digital initiatives that drive more actionable data. And media plans that deliver more than just impressions. Let our people show you the Power of +. 3 Table of Contents 01: Cover Letter/Management Summary PARADISE 5 02: Certified Woman and/or Minority Business Enterprise 24 03: Business Plan 26 04: Cost of Services to the County 75 05: Experience and Capacity of the Firm 87 06: Specialized Expertise of Team Members 150 07: Local Vendor Preference 162 08: Forms 165 4 01 PARADISE Cover Letter/ Management Summary 0 �ft 11 1141�I w Cover Letter Collier County Tourism Marketing and Promotions RFP Evaluation Committee, Right now, you are in the throes of reviewing numerous RFP responses from numerous interested agencies. And as you wade through them, you're undoubtedly reading about all the things they say they can do for Collier County Tourism. But this response is different. This one tells you what we will do for you. Not because Paradise is more confident about its claims, mind you. But because we are currently in the midst of a plan to actually make those things happen. A plan that has been 18 years in the making. A plan that has been created, tested, tweaked, implemented, and enhanced side -by -side with the most knowledgeable experts on the subject: the Collier County CVB team. As the incumbent agency in a review like this, nobody has more to lose. But the truth is, nobody has more to offer, either. Our experience with your team, our understanding of your destination and its offerings, our intimate knowledge of the nuances of your brand ... these are all difficult things to quantify in an proposal. PARADISE Even harder to quantify - or even express, frankly - is the passion we have for your brand. The desire our people have to constantly up their game in everything they do for you. The pleasure we take in working with your team every day. Or the joy we feel when set new records for ADR, win an Adrian award, or see a (former) Bachelor and his wife share their new-found love for your destination. So far, in addition to numerous other successes, this ever -evolving plan has seen TDT collections grow from $8 million to $31 million in 18 years. In the next five years, we will see them grow to nearly $50 million. The fact is, we didn't make Naples, Marco Island and the Everglades Florida's most desirable luxury destination on our own. We did it alongside you. We did it together. And together, we will capitalize upon the momentum we're experiencing to take Collier County Tourism to even greater levels of success. Respectfully submitted, Barbara Karasek Tony Karasek CEO & Co -Owner President & Co -Owner M. 2r n 6A _ , w_ a PARADISE2002 NAPLES • MARCO ISLAND EVERGLADES FLORIDA'S PARADISE COAST FOR THE PAST 18 YEARS, OUR WORK TOGETHER HAS DELIVERED PHENOMENAL, RECORD -SETTING RESULTS FOR COLLIER COUNTY AND THE NAPLES, MARCO ISLAND, AND THE EVERGLADES CVB. NOW, IN THE WAKE OF A GLOBAL PANDEMIC, THE NEXT 5 YEARS WILL BE CRITICAL. CONSUMER SENTIMENTS HAVE CHANGED, AND WITH THEM, THEIR APPROACH TO TRAVEL. THIS IS THE MOMENT TO CAPITALIZE ON THE MOMENTUM WE'VE CREATED. TOGETHER WE WILL DO THE FOLLOWING THINGS TO ENSURE THAT TOURISM CONTINUES TO BENEFIT COLLIER COUNTY AND ITS RESIDENTS. 2020 PARADISE - & 3 / 16 v r a-_ sY` �i +per •"� ! I - [�! AND TOGETHER capture the hearts and wallets of younger, WE WILL more diverse audiences. As our core audience continues to age, we will strengthen affinity for our brand amongst Beach Lovers, Maturing Millennials, Active Boomers, Resort Hoppers, and Culture Vultures. In addition, we will leverage opportunities with newer, emerging audiences such as Megallennials (who show more financial success than others in the Millennial category), LGBTQ, Gen Z, Snowflake Generation, Road Trippers, Weekenders, Soul Searchers, Active Boomers, "Safecationers", and Pet Travelers. PARADISE+ 4 / 16 I ;Eftal T aY �. • 1 MIMI, Wj TOGETHER inspire local residents WE WILL to embrace tourism. There is no better ambassador for our destination than those fortunate enough to live here. We will inspire our residents to embrace their role as the front line advocates of hospitality for Naples, Marco Island, and The Everglades - welcoming guests to our community with open minds, open hearts, and open arms. PARADISE+fig 5/16 TOGETHER enhance cooperation WE between the CVB, tourism partners, and Paradise. In the early days of the COVID-19 crisis, we learned how important - and easy - it was to create synergistic communications between the CVB and local tourism partners. The "We Aren't Going Anywhere" campaign energized the tourism community, gave visitors hope, and helped everyone from waterfront resorts and tourist attractions to local restaurants and artists. We must continue to build on this successful collaboration. PARADISE - 4, 6 / 16 TOGETHER WE WILL tell the stories that add color to our destination. a More than ever, visitors are looking to experience the true soul of a destination. Not just the attractions they can read about in a visitor's guide, but the unique, out-of-the-way shops and restaurants that deliver an authentic, one -of -a -kind travel experience. We will shine a light on the people and places that add a unique flavor to our destination, and tell their "micro - stories" though snackable, sharable content. P111 . ---- - -- -- .� 4 PARADISE - & 7 / 16 Beautiful! Love this! It's like I'm there! r D?V a�secmu Fouarnw ... oarWisecvasa elCr always �o for ar• a0+rnmre' - epoyslamm eGnntef.lQri0lini1n' pe11N00e aParae� Coast w_twewwi dlaVeal daM Tly['s a Me snw aM taro verspecuw! r]w 1 W Fepr. 494 r 1e 11�". Reply r Lleed b1 bmward one 202 othm aeeaCd 11 t 1 A.. AV TOGETHER make social media one of our most WE WILL critical communication channels. We will grow followers, increase interaction, and embrace new channels. We will create content that is fun to engage with, and worthy of sharing. We will also optimize the impact of social media influencers by establishing the industry's first ever "Influencer in Residence" program - a bold new idea designed to lead to more 0 authentic, believable, and impactful content. PARADISE+fig 8/16 TOGETHER proudly fly our (pin) WE L flag as The No. 1 Golf Destination in North America. Golf tourism is forecasted to grow by $19.36 billion by 2023.* We will gain our well -deserved share of this market by leveraging our title as "The No. 1 Golf Destination in North America" and tapping into the big -spending habits of golfers — ultimately driving more rounds year-round, longer stays in the destination, and repeat visits. *HTTPS://WW W.BUSINESSWIRE.COM/NEWS/HOME/20200318005503/EN/GOLF-TOURISM-MARKET-2019-2023THE-RISING-GOVERNMENT-SUPPORT PARADISE +fig 9 / 16 ......-w...,�......--.�..-.,,.s...F..-.-.�,,.........,......�,..,w.-'-.,.a...,a..,,-...r... ..�.. .__-.-..-...s.... w...�r..r. ems........,,..�...�.....,..,-�...r...-......ruy..-:_,.:-�_.w.w...-:r�..-......-�.... _.-,,. ,.... TOGETHER become Florida's fastest - WE WILL growing sports tourism destination. 0 The incredible new Paradise Coast Sports Complex is just the beginning. We will aggressively promote our fields, courts and venues to global sports audiences, increasing events while drawing both participants and fans. We will build partnerships with deep -pocketed sponsors. And we will leverage our unique connections within the sports world to engage influential brand ambassadors such as Boomer Esiason, Julie Ertz, Brandi Chastain, and NBA Hall of Famer Rick Barry. PARADISE +fig 10/16 TOGETHER become a must -visit WE W its & cultural destination. Cultural tourism represents an untapped opportunity for Collier County. We will attract an entirely new group of visitors to our destination by using micro -storytelling and content to shine a brighter light on our growing cultural offerings, which include film festivals, fine and performing arts, museums, heritage attractions, music events, artistic experiences and more. PARADISE+fig 11/16 TOGETHER make the Paradise Coast WE LL the premiere Meetings destination in South Florida. We will continue to increase our visibility and grow our business with meeting planners through hyper -segmented sales and marketing initiatives. We will stress our reputation as America's Happiest, Healthiest City to capitalize on the growing trend of wellness meetings - something that will undoubtedly become even more important to planners post-Coronavirus. ;i.w r.. err � `�� •� '1 :1 s. . - r fi TOGETHEvR W E WILL make Naples, Marco Island and the Everglades the world's favorite Florida destination. Not to mention, el destino favorito de America Latina en Florida. O destino favorito da Florida em Portugal. Destination preferee de la Floride en France. Deutschlands beliebtestes Reiseziel in Florida. Oblibena destinace Ceskoslovenska na Floride. And Canada's favorite Florida destination, eh? "%r 1 TOGETHER bring 4 million overnight visitors a year WE WILL to Florida's Paradise Coast. That's more than double the number of visitors we attracted in 2019. We will achieve this by compelling previous visitors to return again for longer periods, and attracting new visitors through coordinated, data -driven relationship marketing. Even better, we will get each and every one of these visitors to increase their spend in market by 20%. PARADISE- Ak 14/16 TOGETHER drive nearly $10 Billion in WE tourism economic impact (�!) for Collier County. This means new business, new developments, and a lower tax burden for county residents. Most importantly, it will increase hospitality and tourism -related employment to more than 45,000 jobs - an unprecedented visitor -to - hospitality job ratio of 88:1. R COUN I�OLLECTIONS TO L-1 I ACTUALLY, $49,646,970.00 TO BE PRECISE. THAT'S A FIGURE WE CAN CALCULATE WITH CONFIDENCE, THANKS TO OUR UNPARALLELED _ KNOWLEDGE OF YOUR BRAND, YOUR OFFERINGS, AND YOUR CUSTOMERS. BUT WE CAN'T DO IT ALONE. WE MUST CONTINUE TO BUILD ON THE SUCCESSES WE'VE ACHIEVED AND THE GROUNDWORK WE'VE LAID. WE MUST WORK DILIGENTLY WITH THE CVB AND ALL OUR TOURISM PARTNERS IN COLLIER COUNTY TO DRIVE A THRIVING, SUSTAINABLE TOURISM ECONOMY FOR DECADES TO COME. AND TOGETHER, WE WILL. 18 YEARS TOGETHER _ LJ WATCH THE VIDEO > https://vimeopro.com/paradiseagency/18-years-together-floridas-paradise-coast-and-paradise PARADISE + NAPLES MAISLAND EVERGLADES ES FLORIDAS PARADISE OOAST PARADISE Agency Background and Authorized Contact Paradise Advertising & Marketing, Inc. • Established in 2002 St. Petersburg, FL headquarters Satellite offices and staff in Naples, Jacksonville Beach 33 full-time team members 26 clients Global audience reach Annual Revenue Growth Proven YOY Financial Stability Team members who have lived and traveled all over the world (a lot!) Paradiseadv.com Barbara J. Karasek CEO & Co -Owner Paradise Advertising & Marketing, Inc. 150 Second Avenue North Suite 800 St. Petersburg, FL 33701 Cell: 904-899-2845 Office: 727-821-5155 x 103 Fax: 727-822-3722 Email: bkarasek@Paradiseadv.com Linkedln: linkedin.com/in/barbaraekarasek 23 02 PARADISE Certified Woman and/or Minority Business Enterprise Elm n lrl� Paradise Advertising & Marketing, Inc., is not a Certified Minority Business Enterprise. 25 Mel LM� Business Plan PARADISE M�en,4ffi i V�7-0 AO, Paradise Advertising & Marketing was founded on a DNA of travel and tourism, and one of our very first clients was The Collier County CVB. The success we've had with you has fostered our growth, and we now have eight DMOs as clients. With nearly 20 years of experience with the Naples, Marco Island, Everglades CVB, we reach - and move - consumers to do two things: Travel and Spend Money. And we do it with great success. As your current partner, we will have zero ramp up time for the FY 20/21 plan execution unlike any other agency who might bid. Given the current and changing economic and societal environments, carrying the momentum from FY 19/20 into FY 20/21— and being agile with our planning —will be critical to campaign success during Fall 2020 and Winter 2021. Our Business Plan Pillars I. THE CUSTOMER II. FOLLOW THE (CUSTOMER) DATA III. BE AGILE IV. EMBRACE LONG TAIL MARKETING V. SPRINT STRATEGY VI. ATTRIBUTION -BASED KPIS AND MEASUREMENT The Customer First and foremost, our strategic approach moving forward is that: Now more than ever before, we must focus on the customer. * "Your Customers Have Changed, Here's How to Engage Them Again," Harvard Business School, published June 16, 2020 27 Customer Insights During Coronavirus The Coronavirus shock has disrupted jobs, supply chains, and financial markets, not only in the travel, tourism and hospitality sectors but society wide. As a result, Florida's Paradise Coast customers, both repeat and new, has changed fundamentally, too. Our number one task is to discover and understand the following: Where are our existing B2BC and B2B customers and how have they changed demographically, psychographically, geographically, financially and behaviorally Where are our non -visitor, high potential B2BC and B2B customers and how have they changed demographically, psychographically, geographically, financially and behaviorally What is the mindset of our customer What (de)motivates our customer What (un)inspires our customer Our customer insights and profiling will naturally evolve over time. For example, we will focus on the following customer segments: Near Term (first 18-24 months) • Florida Residents • Limited Source Markets • Canadians (when available) • Up to 8 Hour Drive Market • Beach Lovers • Maturing Millennials • Active Boomers PARADISE • Resort Hoppers • Culture Vultures • Megallennials (more financial success than others in the Millennial category) • LG BTQ • Gen Z • Snowflake Generation • Short Haul Road Trippers • Weekenders • Soul Searchers • Active Boomers • "Safecationers" • Pet Travelers • Avid Golfers / Youth Sports & Pickleball Participants Mid Term (25-48 months) • Same as above • Extended Drive Markets • Established Fly Markets • Long Haul Road Trippers • Limited International Travelers • Meetings/Groups • Weddings • Canada Mid Term (49+ months out) • Same as above • International Travelers 28 Follow The (Customer) Data Data exists in a variety of structured and unstructured formats, and each consumer has multiple identifiers across thousands of different data systems. Getting a unified 360-degree view of the Collier County customer is a key first step and monitoring the customer behavior and mindset over time (in real time) is critical as time goes on, particularly now in the COVID-era. You may find it odd that we, as a tourism marketing agency, use words such as neuromarketing, emotional analytics, psychographics, consumer data visualization, consumer behavioral analysis, and Al and machine learning predictive analysis. But to us, those are typical data and analytics we pull to identify your target customers and best understand their mindsets. Our team members have employed this with success with consumer brand marketing and we are one of the only to apply these practices to create an entirely new paradigm in travel and tourism advertising. We cannot emphasize enough how much Paradise values neuromarketing and consumer behavioral analysis for travel and tourism consumers. Whether you are selling tacos, tennis shoes, travel, taffy or tourism, the customer, the customer journeys and the human behavior (mind, heart) matters one and the same. Naturally, we care equally about traveler indices and tourism research. Unlike many other agencies, however, we work with some of the largest and most cutting -edge AI - based consumer behavior data, credit card and loyalty program data companies in the world, such as Knoema, Cognovi, Conversant, Prosper, and Epsilon. According to a Prosper InsightsTM study in June 2020, some of the top activities consumers want to do now is travelling, shopping in stores, going to restaurants, and visiting public parks. All of these desired activities prove beneficial for Florida's Paradise Coast — both now and post-COVID. Consumer behavior and lifestyle are very much aligned with how people do and will spend their time and money. "The Big Three" Nearly three years ago, Paradise coined the term "The Big Three" to identify the three most important elements of consumer behavior. 1. How people live their lives (Lifestyle) 2. How people spend their time (Share of Wallet) 3. How people are connected to the world around them (Digital Devices) The Big Three has been utilized in the past few years with success for Collier County tourism to benchmark target customer audience profiles and quantity results with precision who is visiting, how much they spend in Collier County and how they engage with the brand. 29 4 a a� Be Agile This methodology is most important in times To develop an effective global marketing and of crisis when changes need to take place communication plan for Florida's Paradise instantly. During and following the BP Gulf Coast, and to develop a compelling story that Oil Spill, hurricanes and Red Tide, and now fully captures the ever -evolving audience, COVID, it has proven critical to have the Paradise will construct and execute a flexibility in our planning and processes that multifaceted, market -tested Agile centered allows for data -led changes to be "slotted discipline of approach. into" our customer profiling, advertising creative, messaging or media selections. In Paradise follows an Agile approach to other words: we are Flexible, Responsive marketing and overall project development. and Proactive. Unlike the rigidly phased Waterfall approach, Agile is quite a flexible method which allows changes to be made in marketing development requirements even if the initial planning has been completed. Have a Vision Start in a Broad Direction Learn & Adapt to Conditions Hone In on Targets Incrementally 30 Embrace Long Tail Marketing Long Tail Marketing can prove to be a valuable tool during times of change and refers to the strategy of targeting a large number of niche markets with a product or service, or in the case of Florida's Paradise Coast, a destination, which is considered both a tourism product and a hospitality service. As we move into FY 20/21 and beyond, long tail marketing may reflect the following for Florida's Paradise Coast in order to remain ahead of the competition and give consumers what they want and need - as a destination, tourism product and hospitality service - before they ask for it: New "Core" Markets • Drive Market • Weekenders/Long Weekenders • Niche Consumer Groups • Megallennials • LG BTQ • Soul Searchers • Maturing Millennials • (Really) Active Boomers • Resort Hoppers • Culture Vultures • Pet Travelers PARADISE Market (Re)Development • Long Haul Drive Markets • Weddings • International • Film • Product Development • B2C and B2B Virtual Experiences • One to One Communications (chat rooms, call center/customer service) • "Influencer in Residence" Programs • Paradise Pledge • "Safe Sport" Regulations 31 Embrace Long Tail Marketing A simple matrix can help companies evaluate their competitive position during unprecedented times Existing markets New markets Existing products and services PARADISE New (or modified) products and services Pre-COVI D status quo - - ->> Product development .. ' ' I - - W Market development Diversification of products and markets Need to urgently adapt to new directional reality (industries with falling demand) - - - - - -i Need to adapt to new reality, but pace can be slower (industries with rising demand) (source: "Your Customers Have Changed, Here's How to Engage Them Again," Harvard Business School, published June 16, 2020) 32 Sprint Strategy Sprint planning is a framework that helps our Paradise marketing team take larger projects and break them into smaller pieces to complete deliverables on time, on budget and with measurable results. Over the next five years, our Sprint Strategy may look as follows Key Marketing Sprint Strategies Spearhead the development of two 5-year strategic plans: • Collier County Tourism 2025 • Collier County Tourism 2030 The CVB's strategic plan to support the destination plan Develop and implement a comprehensive "gold standard" DMO research program Continue to seek ways to leverage Big Data to benefit the CVB's marketing efforts Enhance and/or implement new studies to include: Paradise Coast Traveler Emotional Index study • Brand health study • Ad effectiveness study • Consumer study of value/use of CVB owned media/content • Conversion study of CVB owned media Key Audience AAU study PARADISE Strengthen and grow brand awareness Revive value -based brand positioning Create unified brand communications tools to the industry so we can speak with one voice. Partner with like-minded brands to extend reach and maximize resources • Wa Wa • General Mills • P&G • Publix • Firehouse Subs Implement a new, year-round, grass -roots mobile marketing program to enable Collier County to bring the destination to life for potential visitors in a face-to-face manner "Paradise Take Me Away" Paradise Coast RV Mobile Marketing Tour • 12 tour stops • Visit 12 top markets in Florida • Surprise and delight local towns along the way • Facebook Live • Webisodes on Paradise Coast YouTube TV • Social media support • PR support • Influencer support Leveraged paid media partners Leveraged local partners for tour stops • Wa Wa • Publix • Firehouse Subs 33 Sprint Strategy Cont. Focus on increasing returning/repeat visitors staying in paid accommodations For longer periods of time per stay For increased return frequency Grow/maximize visitation from Florida Incentivize repeat sports teams and meetings/groups (bounce backs) Focus on increasing first-time visitors staying in paid accommodations Convert day trippers to visitors staying in paid accommodations Convert meeting and sports visitors to leisure visitors by partnering with industry to provide incentives to bring them back within 6 months of their initial visit • Grow/maximize visitation from Florida Focus on increasing in -market spend by all visitors staying in paid accommodations Create new type of digital "Paradise Coast Passport" for visitor download with offers and geo-fenced push notifications Countywide tourism program for AMEX, MC or VISA cardholders Countywide co-op or AMEX, MC or VISA business merchants Fuse brand marketing and product marketing mix for initial 18 months of marketing and media campaigns PARADISE Lead industry -aligned programs and platforms that industry members cannot do individually Research data and insights County wide -brand building Crisis leadership/communication Air -service development Protection of the area's vital tourism assets Protect, promote and support key tourism infrastructure that sustains and grows tourism Increase operational efficiency Align with County's strategic plan • Partner with key county departments Ensure compliance and transparency with County • Policies and procedures • Fiscal and budget management Rally all marketing efforts around five key themes Inspiration Information Connection Conversion Advocacy • Grow/maximize visitation from Florida 34 Attribution -based KPIs and Measurement Our approach to measurement will leverage the tools already contracted by the CVB, including RDS, Arrivalist, Paradise Data Depot and more. Importantly, we plan to layer in mobile arrival measurement provided by a mobile research, media and marketing company, such as AirSage, as well as credit card data attribution by a credit card data media research partner, Conversant. These technologies allow us to do the following: Understand who sees the ads Attribute the ad views to arrival into destination Attribute the ad views to in -market visitation Attribute the ad views to lend of stay in destination Attribute the ad views to in -market spend (baseline benchmarks and lift) Attribute the ad views to destination Points of Interest (POls) visited while in destination (baseline benchmarks and lift) The following goals and KPIs will be tracked, measured, and attributed to marketing and media plans for Florida's Paradise Coast as follows. Drive nearly $10 Billion in tourism economic impact for Collier County Increase Collier County's TDT collections to $50 Million Bring 4 million overnight visitors a year to Florida's Paradise Coast and increase per visitor spend by 20% Capture the hearts and wallets of younger, more diverse audiences Inspire local residents to embrace tourism Make social media one of our most critical communication channels Enhance cooperation between the CVB, tourism partners, and Paradise Tell the stories that add color to our destination. Fly our (pin) flag as The No. 1 Golf Destination in North America Become Florida's fastest -growing sports tourism destination Become a must -visit arts & cultural destination Make the Paradise Coast the premiere Meetings destination in South Florida Make Naples, Marco Island and the Everglades the world's favorite Florida destination 35 PARADISE Detailed timeline for startup phase through full implementation of the initial annual marketing plan. FY 20/21 Plan Implementation Timeline JUI-Y/AUG. Strategic Planning Stakeholder meetings, data analysis and 3600 marketing plan development (advertising media, creative, social media, blogs, email and content marketing, website and PR integration); KPI Identification and Measurements. OCT. Approval and Go Time! Time is of the essence with COVID Recovery to be back in market as soon as possible: Plan review and approval for October launch. 2021 The Road Ahead Maximize winter campaign to impact high season visitation for long term recovery. Start-up Phase No one is as intimately familiar with the Paradise Coast as Paradise Advertising & Marketing. Our efforts will progress with the already established course of summer campaign programs and into the annual plan and fall campaign development. SEPT. Ideation & Plan Refinement Creative asset ideation and development; Focus group and consumer testing; Campaign refinement and completion. NOV./DEC. Results Monitoring Ongoing measurement and monitoring of all campaign results to adjust ongoing and upcoming plans for optimal yield. e. Case Study: Ocala/Marion County Services • Agency of Record Agreement (2018-2027) Five -Year Strategic Plan (2018) Annual Multi -Media Advertising Plans Brand Research Interim Brand Campaigns COVID Recovery Campaign Rebrand, Brand Identity and Evolution (in progress) The Challenge The environment in which Ocala/Marion County tourism operates has continued to meet the fluctuating pace of the tourism economy. Through constant change, Ocala/Marion County has experienced continued growth in overall visitation, tourist tax collections, room occupancy, room revenues, and increased visitation to attractions and events. Importantly, the local tourism community is feeling confident due to new and expanded tourism -related products and services emerging, such as hotels, restaurants, attractions, venues, facilities, and more. Despite the positive momentum, the VCB recognized it neither had assessed long- range planning, nor brand pillars and brand identity in many, many years. To strategically plan long-term for economic impact success through tourism initiatives, a new five- year strategic plan was commissioned in advance of new brand identity and brand evolution projects. The challenge ahead was this: where does the destination desire to go with tourism and what is needed to achieve long-term success? 37 I The Solution The five-year strategic plan serves as a blueprint through 2023 for the Ocala Marion County Visitors & Convention Bureau to drive economic growth through tourism. To develop the roadmap for the plan, extensive research was conducted throughout industry, stakeholder, community and consumer segments. The 71-page plan unveiled three key strategic imperatives: 1. Product Development 2. Marketing and Promotion; Research 3. Partnership Development. In addition, five core tourism drivers - referred to as "front porch offerings" - were identified to guide tourism initiatives: 1. Horse/Equine 2. Outdoor Adventure/Ecotourism 3. Sports & Sporting Events 4. Arts, Culture, History, Heritage and Education 5. Dining/ Entertainment Annual tracking forms for each tactic within the plan were created to monitor all accountable parties and plan success metrics. Annual integrated advertising, marketing, and communications plans were developed to align and support the five-year strategic plan. Year One Results Increased Overall Economic Impact Increased Tourism Tax Collection Experiential Marketing Events in Orlando and Jacksonville Brand Research Project Completion Interim Brand Shoot and Campaign Development ReBrand Project Kick -Off Product Development Improvements (horse offerings, downtown events and dining, eco-adventures, gateway signage, drive-in movie theater resurgence) 1,DI1- =3 �rb-atr�i�T fan 4 M..d E"ft*A st.Mn.y a RM D^ k-, twvR O- ff 38 03 IX ".,f or ,�' "R w Ar i. s Ocala/Marion County Visi , r :Convention Bureau Five -Year Strategic Planning Board of County Commissioners & Tourist Development Council Joint Workshop 2019 Interim Campaign W'l PARADISE START MAKING MEMORIES ■ Otis & the 1 Otis aie L: HORSE CAPITAL } FLORIDAOF THE WORLDT'. 6y,YOU REMEMBER - ,}: I 1 Ti S . S.4 .1; START MAKING MEMORIES ■ 40 Bridge Campaign - Soft Messaging Strategy Re-entry Campaign Imaglna faaling this free again. PARADISE Imagine Introducing bar to somoahing [his beautiful for rho First rime. 41 r� Clear skies and even clearer waters await you in Ocala/Marion County. The reason to visit Ocala/Marion County in Central Florida is clear when you see our natural beauty and explore miles of crystal-clear springs and rivers by canoe, kayak, and even Glass -Bottom Boats (at Silver Springs). An unforgettable adventure is just a paddle away! 0Explore �J� COUNiY, FLORIOA�� OcalaMarion.com Ar* - S '7v V.. imagine letting your cares float away in cr ystal clear_ springs. WX MAL k MAIZIONCOUNTY, FLORIDA Case Study: Naples, Marco Island & The Everglades - Florida's Paradise Coast Mission At Paradise, our mission is to generate and drive economic results for DMO clients through tourism. Stunning brand -based creative is rooted in research methodologies and driven to the global marketplace by a strategic integrated advertising and marketing communications plans. The following narrative demonstrates our proven track record of success at attracting, retaining and growing visitation to Collier County's Paradise Coast through the local, regional and international developments that have colored the course of our partnership. Background A natural and cultural gem tucked away in Southwest Florida, Naples, Marco Island and the Everglades is a sublime destination where the Gulf of Mexico's sparkling water meets soft sand, wild islands and luxurious downtowns filled with artful treasures, culinary delights and countless other discoveries. It is the perfect destination for year-round visitors from all over the world who are traveling for leisure, meetings and sports. Objective To maximize economic impact and overall community benefit to Collier County through growth in Visitors and Tourism Development Tax collection from Overnight Paid Accommodations. Goals To maximize economic impact and overall community benefit to Collier County through growth in Visitors and Tourism Development Tax collection from Overnight Paid Accommodations. 44 0 Challenge The challenges at the beginning of our partnership with Collier County's Naples, Marco Island and the Everglades CVB were clear: The destination was a dissipate set of entities with no unifying brand. The lack of branding meant the destination was falling behind its competition. The visitor demographic was aging. The perception among potential visitors was not favorable. After the initial 2002 brand positioning as Florida's Paradise Coast, the destination knew it must consistently differentiate itself from the myriad of beaches both in Florida and along the Atlantic coastline. Competition is everywhere, from Miami, the Florida Keys and Ft. Lauderdale, to Ft Myers & Sanibel, Sarasota and Palm Beach. How could Naples, Marco Island and the Everglades carve its own niche and distinguish itself from seemingly comparable offerings? And how could it do this year over year, in order to highlight and address all the varied target audiences? By using data. Faced with an aging core demographic, a historical stigma of old-fashioned luxury, and the growing importance of non -beach offerings, new properties, and sports complexes, there was a need to broaden the appeal of the destination to new, younger and more diverse potential visitors without alienating our core audience. In addition, how would the destination respond to the changes in market and environmental forces overtime? The financial boom of the 1990's and early 2000's ushered in a recession in the 2010's, and, over that same 20-year time period, consumer tastes transitioned from fried clams to fois gras to fitness -fuel. Blue skies and soft surf were interrupted by hurricanes, Red Tide and a global COVID-19 pandemic. Solutions Research One of Paradise's core offerings to clients is to identify the unique essence of the destination's brand, pinpoint the most receptive target markets and then most effectively (and efficiently) tell that brand story to each and every one of these audience in a way that inspires action. Since the beginning, research and analysis have been fundamental in determining that brand story. We have been an integral part of the CVB's internal team to identify key performance indicators and then coordinate research which has included: • Primary Data: Site visits for first-hand experience & observation, focus groups, in - person intercepts, in -person surveys, online surveys, and listening, listening and more listening. • Secondary Data: Demographics, interests, online activity, and purchase history/behavior • Stakeholder Feedback: Commentary from industry partners, County administrators and staff of the CVB was as important as their audience's, what they, as guardians of the brand and stewards of its success, felt was crucial for us to understand. 45 NAPLES MARCO ISLAND EVERGLADES FLORIDA'S PARADISE COAST Our "Florida's Paradise Coast" Beginning Paradise began our relationship with Collier County in 2002, when the Naples, Marco Island, and the Everglades destination was a collective of disparate entities. The area had no identity or positioning to differentiate itself from the competition. As the new agency of record at that time, Paradise's first objective was to unify the destination under a singular brand identity while highlighting its distinct offerings with a unified voice and consistent story. Following extensive research and planning, the destination was strategically positioned as "Florida's Last Paradise", for the first time branding the geographic area of the southwest Florida. Over the course of our 18-year relationship, Florida's Paradise Coast has become one of the state's premiere vacation destinations. As a result, the destination enjoys almost double the Average Daily Rate (ADR) as competitive beaches and maintains consistent year over year growth in TDT collection (nearly averaging 10% YOY annual growth for the past 18 years), RevPAR, and overall economic impact. Ii "Florida's Paradise Coast" and "Florida's Last Paradise" (2002-2012) After our initial brand development work and the crafting of the Florida's Paradise Coast story, we filled in the gaps in the destination's character with the Florida's Last Paradise campaign. With it, we highlighted beaches, waterways, shopping and self-discovery moments, further solidifying the area's identity as a diverse destination that is inviting, calming, fulfilling and breathtakingly beautiful for families, couples, nature lovers and golfers. 47 ,,!A X& LR&K-k- -W&- T�-A- o... P ... 4- "Florida's Last Paradise" German Visitors Guide German Website �a.a.a � 'r/lf{rrrrrrrrr in Florida's Last Paradise ' �}y�� lvlikom7,en in fl3nda's uK Puspsn PARADISE 49 "Paradise Redefined" (2013) As time marched on, the intel we were gathering through both primary and secondary sources indicated that the definition of "Paradise" varied widely among different groups of people and even among the individuals within our target markets. The result was our 2013 "Paradise Redefined" campaign, which highlighted the unique offerings of the destination in a stunningly beautiful campaign that instantly elevated the perception of the destination with luxurious images and copy. 50 The "cult of the individual" became entirely mainstream in the early 2010's, with individual consumers wanting —expecting — to be offered exactly what met their specific desires and preferences. Adding a person's name in an email header wasn't enough, so we evolved the County's campaign in 2015 to "Discover Your Paradise." The shift was subtle yet deliberate: we wanted to remain true to the destination's identity while still meeting the consumer's changing purchase behavior, allowing them the opportunity to personalize their vacation experience. Whether it was a beach vacation, eco- adventure, or going to the spa, the destination had what they were looking for. 51 i III~ V ., `-•+, VRE$I[ FLAVORS. i i�' T• t 1'1NE�y[Tl S•' �,f. E PERFECT BLEND OF 19 ��■ 11� 9 •��lti, iyl: J ■ t � . Ira � `� Nor - o NA PI,E5 MARCO ISLAND e.VE N(: Le ..cw.. { `l NAPLES MARCO ISLAND EVERGLADES r L ,. . SURROUNDED BY NATURE., COMPLETELY UNTETHERED. �Ya MORE CONNECTED TITAN EVER. 1'M,'- Diaeor erYev rParadiae.cg3 b. �•�,''~'�' •t. NAPLES - 1 MARCO ISLAND OLEEROADES •� J Kw .}•r 37 FF HONORS. • � Two CINDER I'AR. T 11'E 1.1'I: MONTHS OF BRAGGING RIGHTS. NAPLES • MARCO ND E1,V�RG �ADE� jar • �� Once the aforementioned pieces of research and discovery were complete, the destination's most desirable physical assets were apparent: flawless beaches, fine dining, arts and culture, and a youthful energy. Just as important, however, were its appealing psychographic elements —the way the destination and its offerings made one feel; and how those made one feel about oneself when visiting. The answer? Luxurious. To attract upscale families, couples and diverse, affluent niche audiences - such as LGTBQ, foodies, and culture and adventure enthusiasts - we crafted the concept of "approachable" luxury. This slight shift in strategy remained true to the destination's core brand identity but harnessed ever changing market intel. Campaign executions approached each of these target audiences with personal invitations from the destination itself, ending in a warm, friendly closing: "Love, Paradise." The global campaign extended across all marketing channels and customer segments. 54 x Ev..yk1k-0-11e, hrttrr'1-1 pht Irc,ul dlr CuII m rI, tubl,• m yalr hrart- I.uxr. Purudi- NA VI.E" 11.1 H['[I lsl.A>I) ll"LH[:1.1ill:ti Dfernrrrle.rPnmdin-.nu., B7 -M,- - � , -I, -- �. reel free,, to put the real world on half for a few (lays, Line, Pisrradise. Ak .,A PI.If5.OttA ItC❑ 15 LA N 1) f.F LIt WHIMS ❑irrul•rr}ouri'rrrudiar.rnm t 55 56 At NAPLES ASARCO ISLAND EV ein.wE RG>A9 noes, h ESCOVER YOI1P PARA�iSE > Just the TWO of you. One unforgettable vacation. Late, Paradise NA PIES • MARCO I5L A N L) EVERGLADES ,r Spend the day playing Castaway. Lore, Perredise. NAPLES • MARCO ISLAND EVERGLADES E](PLOAE MARCO 1SLANn Play Castaway for NAPI-FS - MARCO111AND one more day. p�•�p r`o YERGI.ADES., Lone, Paradise. DISCOVER Y004 P PARADISE f Give winter the NAPLFS • MAARRCO ESLAND cold shoulder. o VERel.AnFs�sr Love, Paradise dis[OVEfI YOup PArtkO15E Y Feel free to put the real world on hold `I A PI.FN,-MA 9.RCO MI. AND Into - F.YER ,ADF.3 for a few days. Love, Poradise ❑iS[OVOR YOup PAR RAISE Y Go wild with an eco-adventure. (It's only natural.) Love, Paradise. C-XPLGRE t14E EYEr1W.ADV6 ] NarlES -M fh FtCn Fri -A NO FSFRGI %M5 57 Watch now > "Itinerary" vimeo.com/256077722 • Watch now > "Warming" vimeo.com/256077680 5 A I Watch now > "Cold Shoulder" vimeo.com/256077648 The most recent iteration of the Paradise Coast brand messaging— "Vacation Well" — instantly communicated the superior quality of our product as compared to competing Florida destinations. It conveyed Paradise Coast's ability to elevate every moment of one's stay while giving a subtle nod to the growing trend of wellness -focused vacations. The message's natural extension to the meetings market —"Meet Well" —and the sports event market —"Play Well" — made it an ideal vehicle for both reinforcing and extending the brand. The "Vacation Well" media campaign sought to inspire and connect with the potential visitor and focused on reaching consumers during the dreaming stage of their travel planning. Look -a -like audiences of engaged users that shared similar demographic and psychographic qualities were created for future retargeting. By employing an "always - on" strategy for paid search and social, a solid base was established to support all campaigns. Various multi -channel media flights were employed. The first —to inspire and influence — included Broadcast Television, Radio, Streaming Video/Audio (e.g., Hulu and Pandora), Social Media, Outdoor (billboards, activations), and Print. Next, media to entice and educate consumers: Digital Video; Streaming Video/Audio, Interactive Digital Ads, Branded Content, Email Marketing and Social Media. Lastly, the campaign included media to reach consumers while planning their vacation: Banner Ads, Digital Video, Travel Sites, Social Media, and Paid Search. 59 ONE BECAUSE EN'ERYONE DESERVES TIIEIR OWN' PRIVATE ISLAND. VISIT PARADISECOAST.COM NAPLES FLORIDA'S PARADISE COAST MARCO ISLAND EVERGLADES •e w EVEN LITTLIE ODES DESERVE I1IG \IEM0ItIES. �rrrtir�r VISIT PARADISECOAST.COM NAPLES FLORIDA'S PARADISE COAST MARCO ISLAND EVERGLADES 61 ADVENTURE 15 CALLING. At NAPLES • MARCO IM AND EVERGLADES fu.iwY f•�.Aww mA.. ADVENTURE 15 CALLING. DON'T SEND IT TO VOICEMAIL a NAPLES • MARCU ISLAND EVERGLADES .J mrlllll&lv JlfII Alt NAPLES • MARCU ISLAND EVERGLADES ��I��I�I�I, NAPLES • MARCO ISLAND •'�'c' i:VERGLADES ELORIDA'S PAUAt1fSE COFSR 62 Chicago Outdoor Creative v,.,. n...ms�enwsr.cow vnel.rs .-A-.-a rwnweue co.e, HAR[n [,LAVv fVFKG i. ADES And to acutely and more viscerally convey the contrast between the bitter cold of those northern feeder markets and the warmth of the destination, a multi -sensory set of advertising assets was deployed. Heating Station and video wall ads at bus shelters and train station platforms comprised the out -of -home media. PARADISE Experientially, independent coffee shops in heavy professional office areas distributed 90,000 free cups of coffee courtesy of the Naples, Marco Island & the Everglades CVB. 63 PARADISE TIIIS MOMENT 017 WARMTH 13ROUGI1'P TO Y(3L' 131' TILE 1'FOPIX WHO 11AVE IT TO Si'ARL. aparrrlrrrr l/lZVl// QUA riser rAawoisetvwsr.con iiAPLES vioa-1, s rwawo— coAsi MARCD ISLAND EVERGLADES IT'S \N'1`r'C111i7 A P PA It EN T 1, Y, MA �oisiAEfl NVV DtDN"r GET THE' AfF_N10. noamnvs ilaPeSECOPs�� 64 New Audiences Creative V ia PAR ADIS ECOAST.con/LGeio NARLES FLORIDA'S PARADISE COAST MARCD ISLAND LVLRf.LADES We've identified new audiences that our analysis revealed are important for the destination to nurture in order to grow revenues. By telling our brand story in new ways and via channels that resonate with previously untapped populations such as affluent Millennials, minorities, pet -lovers, international guests and LGBTQ visitors, we have greatly increased the potential PARADISE economic impact of the Collier County tourism industry. Also, increasingly important was ever - broadening set of uses for which prospects sought to visit Paradise Coast. Therefore, the brand message was extended to audiences including meeting planners and sports tourists. 65 w , • '' �r !r7 */y ' f 66 THERE'S NO SUCH THING Alt NAPLES-MARCO iSLAND EVER4LADI:y n.1 mw.. uuas THERE'S NO SUCH THING AS TOO BEALITIFLIL• TOO FABULOUS. OR TOO FUN. YAP LES • MA RCO ISLAN ❑ EVERADLi J�/I/�/I%I/•/I J��II NA PLES • M A RCO ISL AN D EVE='ADES IL � NOTHING BEATS A MEETING PLANNED i WITH MINDFULNESS IN MIND. L, LVVI.I:I.IRt THE FRESHER THE AIR, THE FRESHER NAPLES THE THINKING. MARCO ISLAND NAPLES MARC. ISLAND IF THERE'S ONE THING THIS PLACE LOVES, IT'S LOVE. NAPLES MARCO ISLAND L•'VERC:LAllBS EVERGLADESnwio.cwxwnlwn. RVA 6 A Amww -IW 0-02 f 4:17 Watch Now > "Florida's Paradise Coast" vimeopro.com/paradiseagency/pami-collier-2020-rfp 0 03 PARADISE �t; UNFOL N1 a NAPLES • MARCO ISLAND EVERGLADES ALL SAFE, ALL SOUND, LL WELCQ 1- 4k NAPLES • MARCO ISLAND EVERGLADES PARADISE n DISTURBED, NAPLES •MARCO ISLAND EVERGLADES (NAME) DID T FIND US, BUT'YQ r A& NAPLES • MARCO ISLAND EVERGLADES (NAME) IS GONE AND IT'S STILL ^'.PARADISE^HE NAPLES •MARCO ISLAND EVERGLADES BOOK NOW AND SAVE ON FLORIDA'S PARADISE COAST. a NAPLES • MARCO ISLAND EVERGLADES HOOK ND SAVE ON FLORIDA:' C 0 �� NAME} HAS VEERED _- ITS CQLIRSE, EARIN PARADISE. a NA PL E S • M ARC O ISLAND EVERGLADES NAPLES •MARCO ISLAND EVERGLADES LAN YOUR ING TODAY. NAPLES • MARCO ISLAND EVLRGLADES PARADISE Red Tide Crisis Creative ❑UB BEAUT]' EXTENDS n THE BEACH. _4 IT'S TILE TO RETURN { TO PARADISE. .'r MAPLES i4lA[iC0 ISLAND VISIT NOW $ EV£RC1.AdE5 In the case of Red Tide, we reached out to trusted media partners to pause or pivot certain paid media efforts and leverage emergency bonus inventory. To monitor real time progress, we relied heavily on media partner data and our in-house data analytics platform. Real-time KPI analysis and attribution modeling encouraged us to drive all marketing communications to one call to action that enabled us to seamlessly monitor online behavior. Our ongoing data analysis allowed us to pivot campaigns to leverage the content and imagery with the most positive and frequent engagement, and to tailor messages for specific customer segments and markets. Z7 Post COVID-19 Crisis Creative WHEN YOU WANT TO WHEN YOU WANT TO HAVE FUN DISTANCING HAVE FUN DISTANCING ONLY PARADISE WILL ❑O. NAPLES •MARCO ISLAND NAPL ES • MARCO ISLA ISD EVERGLADES EVERGLADES WHEN 1T'S TIME TO PAMPER YOURSELF AGAIN. N A PLlS • M A RCO I SLA N E) EVERGLADES PARADISE LEARN HOW > NAPLES •MARCO ]SLANE) EVERGLADES WHEN IT'S TIME TO _ PAMPER YOURSELF AGAIN. LEARN HOW > ONLY PARADISE WILL DO- NA PLES • M A RCO I SL A N D N A PLES • M A RCO ISLAND EVERGLADES EVERGLADES 71 Over our 18-year relationship, Collier County has seen massive growth in every tourism metric, with record breaking year -over -year increases. 18-Year Successes +223% Economic Impact from $1.08 to nearly $2.38 +10% Nearly +10% YOY Tourism Tax Collection, from $8.2M +46% Visitation from 1.3M to 1.9M 30+ HSMAI Adrian Awards +203% ADR from $127.50 to $259.10 to 31.IM 40+ Flagler Awards 72 Recent Successes +12.4% Economic Impact* 77% Occupancy Rate - #3 state rank* Florida Outdoor Writers Association Honors +8.6% YOY Tourism Tax Collection* 30+ HSMAI Adrian Awards* Conde Nast Reader's Choice Award (2019) *YOY comparison of FY17/18 to FY18/19 +6.3% Visitation (1.77 million - a record number in 2018) +300% Meetings/Groups RFP leads increase* + 200% impact in direct spend potential +250% increase in potential room nights generated 73 Of '. j M •! r 2019 Post Red Tide Recovery Campaign success 9-month +4.6% +4.6% Recovery Yield Direct Visitor Spend Increase Economic Impact Increase (vs. industry anticipated 24-36 Months) 509% 75m2% +15 hours Average Daily Rate Maintained YOYAnnual Of Time Spent in Destination Hotel Occupancy by Visitors 72m5% Video Completion Rate +29% Website Visitation +44% Website Time on Site +52% Website Organic Traffic 74 04 PARADISE Cost of Services to the County 0 } or xt �.. " .. Exceeding Expectations With 18 years of experience, we are intimately aware of what it takes to service the partnership to exceed expectations and surpass set goals. Moreover, Paradise maintains a reputation for doing what it takes to get things done, regardless of time or money. Partnership Bonus/ Added -Value For example, in the past three years alone, Paradise has provided the following (among other) additional value to Collier County: 120+ Incremental Retainer Hours Per Month to service Client needs, totaling nearly $800k in incremental service time Nearly 300 hours in non -billable time dedicated to Hurricane Recovery efforts Nearly 400 hours in non -billable time dedicated to Red Tide Recovery initiatives Nearly 195 hours (to date) in non -billable time dedicated to COVID Recovery endeavors Nearly $300k in bonus inventory and PSA media inventory from our media partners to support Hurricane Recovery efforts Nearly $500k in bonus inventory and PSA media inventory from our media partners to support Red Tide Recovery efforts An annual average of 18%-19% incremental media value, totaling more than $2 million in additional media for Collier County tourism Approximately $25k of In -Kind services to develop the Paradise Coast Sports Complex logo Approximately $30k of In -Kind services to develop the various CVB and TDC collateral • On her own time, our CEO Barbara Karasek works tirelessly to promote Paradise Coast sports tourism and recruit sports event promoters through her contacts with the USOC, IOC, NGBs, PGA TOUR, LGPA, MLB, IOC, IMG, Octagon, Sports Business Journal, Women's Sports Foundation, and other professional and amateur sports properties • On his own time, our President Tony Karasek promotes Paradise Coast sports tourism to his contacts with the NBA, NBA Legends, NCAA, IMG and other professional and amateur sports properties and athlete groups Our Dedicated Leaders Collaborate with Collier County Finance Leadership Our Paradise executive leadership team meets annually with the Collier County Finance and Internal Audit leadership to mutually collaborate on areas for improvement for both our CVB and Paradise teams. It's a best in class collaborative process that we have since adopted among many other DMOS we work with at Paradise. Enhanced Processes and Additional Team Members In early 2018, Paradise instituted a company -wide upgrade to Workamajig- Platinum, an online cloud -based project management system which integrates all systems, processes, jobs, and finances throughout all areas of the company. This seismic shift in improved streamlined systems and processes immediately benefited all Paradise clients. In the same year, we added a dedicated Media Re conciliation team member to our media department in order to create greater efficiencies and streamline processes for validating Media Proof of Performances against approved media estimates. Later in 2018, we added another dedicated billing specialist to our Finance team to help support all non - media billingjobs. The collaboration and additional human resources have allowed for faster, more accurate media invoices, budget cross referencing with the Collier County Finance Dolphin Report. At present, we have not had any inconsistencies between the Collier County Finance Dolphin Report and our internal accounting and budget tracking. Flexible Pricing Paradise provides flexible pricing solutions for its clients and is willing to consider any number of options that work best for Collier County. That said, based on our 18 years of experience with Collier County and expertise with dozens of other DMOs, we recognize that there are many ways to structure contracts and achieve mutual benefit for both Collier County and Paradise for the next five years. As FY 20/21 budgets are neither finalized nor approved, the following budget scenarios are based on an annual budget in Year One of $5,500,000.00 (flat from the current fiscal year.) Should the Year One budget increase or decrease, the same percentages for each area would apply proportionately. PARADISE Provide the projected Marketing and Advertising annual flat service fee including the minimum number of hours per month your firm will invest each month to provide the Scope of Work provided in this RFP. Note: The annual flat service fee below is of the same intended percentage as the current contract value. $550,00.00 Annual Flat Service Fee (Initial Term)* 10% total contract value Approx. 455 hours per month based on this fee amount o Reflects 305 hours per month at $150 flat hourly rate • Services include: • Strategic Planning • Account Strategy • Account Management • Account Coordination • Integrated Media Strategy, Planning & Buying • Digital Media Strategy, Planning & Buying • Media Coordination, Buying and POP Reconciliation • Partnership Bonus/Added Value: Plus an additional 150 hours per month In -Kind at a $150 flat hourly rate to service the account beyond the Retainer fee (valued at $270k annually for this example). • Partnership Bonus/Added Value: The Paradise Media team endeavors to deliver a minimum of 19% incremental value -add media at no cost to Collier County tourism each year through bonus advertising media inventory and promotional media initiatives. Should the TDC budget increase at any point throughout the fiscal year (albeit advertising media, creative services, or production, etc.), an additional, appropriately proportionate, Retainer Fee shall be assessed at the same percentage to accommodate the incremental services. For transparency purposes, any incremental retainer fees shall be tracked separately and not co - mingled with annual contractual retainer fee hours. Should the TDC budget increase at any point throughout the fiscal year for 100% pass through media (such as for a pre- determined Visit Florida Co-op media buy) and Paradise manages the pass through media partnerships, contracts, and financial transaction(s), and an additional Retainer Fee is not feasible to be assessed at the same percentage to accommodate the incremental services, Paradise would work with the Collier County CVB to cover any fees associated with the media partnership management or financial transactions. Any such fees, such as media transaction fees, digital transfer fees, wire transfers, etc. would be above and beyond annual budget amounts and passed through at net (not marked -up) to the Client. For transparency purposes, any incremental service fees for this incremental pass through media of this nature would be tracked separately and not commingled with other annual scoped project budgets. *The proposed Annual Flat Service Fee here in is strictly a proposal for discussion purposes and the structure shall be based on the annual approved budget. If awarded the contract, Paradise would discuss a mutually beneficial Retainer Fee that both Client and Agency agree on during the contract negotiation phase. '.:Ecga ■ yLli+'. C s" FY 20/21 Rate Sheet Strategic Planning Hourly Rate Creative & Production Hourly Rate Chief Strategic Officer $150 Chief Creative Officer $150 Chief Strategic Officer $150 Creative Director $150 Chief Marketing Officer $150 Associate Creative Director $150 SVP Client Services $150 Design/Layout $150 Director, Strategic Planning $150 Senior Copywriter $150 Coordinator, In-house Research $150 Copywriter $150 Senior Art Director $150 Client Services Hourly Rate Art Director $150 Group Director $150 Traffic Manager $150 Account Director $150 Production Supervision $150 Sr. Account Manager $150 Production Coordinator $150 Account Manager $150 Project Manager $150 Account Executive $150 Proofreader $150 Note: An Industry Standard 3% Materials Fee shall be applied to each production job. 79 PARADISE FY 20/21 Rate Sheet Media Hourly Rate Studio Hourly Rate Director, Integrated Media $150 Photography $150 Associate, Integrated Media $150 Photo Retouching $150 Media Planner/Buyer $150 Videography $150 Media Coordinator $150 Video Director $150 Media Billing Specialist $150 Video Animation $150 Social Media $150 Studio Senior Editing $150 Advertising Manager Studio Junior Editing $150 Paid Search $150 Advertising Manager Video Producer $150 Digital Advertising Director $150 Video Services Coordinator $150 Digital Advertising Manager $150 Studio Research Coordinator $150 Digital Advertising Coordinator $150 Traffic Video & TV $150 Video Production Assistant $150 Public Relations Hourly Rate VP Public Relations $150 Audio Services $150 Group Director, Public $150 Finance Hourly Rate Relations Chief Financial Officer 150 Manager, Public Relations $150 Accounting / Billing Manager $150 Copywriter, Public Relations $150 Billing Coordinator $150 Account Executive, Public $150 Relations Coordinator, Public Relations $150 Note: An Industry Standard 3% Materials Fee shall be applied to each production job. 80 PARADISE FY 20/21 Rate Sheet Website, Digital & Social Media Hourly Rate Digital Director $150 Digital Developer $150 Digital Supervisor $150 Digital Services Manager $150 Digital Services Coordinator $150 Digital Strategy Manager $150 Digital Ad Ops Manager $150 Digital Ad Ops Coordinator $150 Social Media Director $150 Social Media Strategist $150 Social Media Content $150 Development Social Media Community $150 Management Social Media Manager $150 Social Media Coordinator $150 Search Engine Optimization $150 Note: An Industry Standard 3% Materials Fee shall be applied to each production job. 81 After initial term, standard agency rate sheet shall be modified by 9/30 each year if needed. Strategic Planning Hourly Rate Creative & Production Hourly Rate Chief Executive Officer $300 Chief Creative Officer $300 Chief Strategic Officer $300 Creative Director $250 Chief Marketing Officer $300 Associate Creative Director $200 SVP Client Services $250 Design/Layout $175 Director, Strategic Planning $250 Senior Copywriter $175 Coordinator, In-house Research $100 Copywriter $150 Senior Art Director $175 Client Services Hourly Rate Art Director $150 Group Director $250 Traffic Manager $100 Account Director $200 Production Supervision $175 Sr. Account Manager $175 Production Coordinator $100 Account Manager $150 Project Manager $150 Account Executive $125 Proofreader $100 Account Coordinator $100 Note: An Industry Standard 3% Materials Fee shall be applied to each production job. 82 PARADISE After initial term, standard agency rate sheet shall be modified by 9/30 each year if needed. Media Hourly Rate Director, Integrated Media $250 Associate, Integrated Media $200 Media Planner/Buyer $150 Media Coordinator $125 Media Billing Specialist $125 Social Media $175 Advertising Manager Paid Search $175 Advertising Manager Digital Advertising Director $200 Digital Advertising Manager $150 Digital Advertising Coordinator $125 Public Relations Hourly Rate VP Public Relations if $250 Group Director, Public $200 Relations Manager, Public Relations Copywriter, Public Relations Account Executive, Public Relations Coordinator, Public Relations $175 $150 $125 $100 Studio Photography Photo Retouching Videography Video Director Video Animation Studio Senior Editing Studio Junior Editing Video Producer Video Services Coordinator Studio Research Coordinator Traffic Video & TV Video Production Assistant Audio Services Finance Chief Financial Officer Accounting / Billing Manager Billing Coordinator Note: An Industry Standard 3% Materials Fee shall be applied to each production job. 83 Hourly Rate $200 $150 $200 $200 $200 $200 $150 $200 $125 $125 $125 $100 $200 Hourly Rate $200 $150 $150 PARADISE After initial term, standard agency rate sheet shall be modified by 9/30 each year if needed. Website, Digital & Social Media Hourly Rate Digital Director $200 Digital Developer $200 Digital Supervisor $175 Digital Services Manager $175 Digital Services Coordinator $125 Digital Strategy Manager $175 Digital Ad Ops Manager $150 Digital Ad Ops Coordinator $125 Social Media Director $200 Social Media Strategist $175 Social Media Content $150 Development Social Media Community $150 Management Social Media Manager $150 Social Media Coordinator $125 Search Engine Optimization $175 Note: An Industry Standard 3% Materials Fee shall be applied to each production job. 84 r _�_ - R�JA� _ Ir Any sub -vendors selected by Paradise to work on pre -approved projects shall be compensated as follows by Paradise: Research and fully vet as a quality subcontractor with capabilities and expertise to perform directed duties. Paradise shall secure multiple bids for any required sub -vendor needs. Paradise shall endeavor to work with local Collier County sub -vendors when available and appropriate for the assignments at hand requiring sub - vendors. Sub -vendors shall be paid by Paradise directly following delivery, with satisfaction, of goods or services, regardless if the Client has paid Paradise. Paradise shall endeavor to secure sub -vendors that have a history with Paradise and/or Collier County tourism advertising projects. 85 PARADISE Provide a proposed monthly and annual amount of out-of-pocket expenses that the firm will request reimbursement of pre -approved expenses such as travel expenses, shipping, postage, etc. The following proposed monthly and annual amount of reasonable out-of-pocket expenses that Paradise will request reimbursement of pre -approved expenses such as travel expenses, shipping, postage, etc. is presented and reflected as follows*. Industry advertising standard reimbursable travel expenses shall include, but not limited to, mileage (at government rates), meals, hotel, parking, etc. and shall be scoped by Paradise and approved in advance by Client. All county travel guidelines shall be followed by Paradise. Travel expenses for Paradise employees living in Collier County do not apply — this is intended for Paradise team members traveling into Collier County from the Paradise HQ office. Month Est. Travel Expenses Est. Shipping/PostageShipping/Postage Est. Custom Handouts October $500 $100 $100 November $500 $100 $100 December $500 $100 $100 January $500 $100 $100 February $500 $100 $100 March $500 $100 $100 April $500 $100 $100 May $500 $100 $100 June $500 $100 $100 July $500 $100 $100 August $500 $100 $100 September $500 $100 $100 Estimated $4,200 $0 $0 Subtotal $8,400 total amount No charge to Client • No charge to Client 50% discount passed for reasonable amounts to Client; expenses billed of unbound copies; For through at net additional custom printing and binding needs, Paradise will use cost-effective in - *These expenses are above and beyond expenses that are for both house copy and binding Paradise team members residing outside of Collier County and not part services. Rate card shall be of scoped and approved production jobs. provided in the contract. 86 05 PARADISE Experience and Capacity of the Firm �•�. J . '��.� �•�• , ice,., -, *�,�.. .- A• .i• '. _-VD, �-_ .fir, wlii � x i f Qualifications & Experience When Paradise was founded in 2002, we set out to create the best integrated, full -service marketing agency in the world. And we're well on our way. Travel and tourism has been, and will always remain, a core passion for our agency. Collectively, our team has hundreds of years of travel and tourism experience and has represented dozens of DMOs and tourism partners. At present, Paradise proudly calls nine DMOs in three states among its roster of 29 client partners. We care deeply about the downstream benefits of travel, and are steadfast, and purpose driven, in our mission to impact people's lives, jobs, communities and economies through tourism. 2018: A New Era for Paradise A new era for Paradise began in January 2018 when Paradise was acquired by Barbara & Tony Karasek upon the founder's retirement. Barbara and Tony brought more than 50 years of combined global corporate sales, marketing and operations experience. Immediately, Barbara instilled a new way of thinking about consumer behavior, research methodologies, marketing to the customer and the customer journey for all clients. With legacy senior leadership intact, more team members were recruited to grow the advertising media, social media, digital and analytics departments. An in-house data analytics platform, Paradise Data Depot, was built and instituted for all clients. Barbara and Tony's expertise and relationships with big global brands, sports entities, entertainment properties, and media are being leveraged for all clients. Moreover, the agency has thrived with new systems and processes in place, creating greater efficiencies for project timelines and budgets. Skill & Expertise Our team is filled with expertly trained professionals and category experts with certifications in Google Analytics, Google Ad Words, Facebook Blueprint, Hubspot and more. We understand how travelers think, where travelers are going, and why they want to go to some places more than others. We take a proactive approach to thought leadership in the travel industry by engaging - with clients, with travelers, with non -travelers, with residents and with data scientists - in order to listen and study and learn. Most of all, we continue to surround ourselves with passionate people. People who are passionate about the travel itself. And, as importantly, people who are passionate about the benefits of a travel experience has and what it shows us about others and, ultimately, ourselves. RIM Firm's Capacity As a fully -integrated agency with 33 full-time staff members, our team is completely equipped to manage the scope of work herein with success. All scope of work will be managed with Paradise in- house team members and resources. Our team is filled with travel marketing experts that have worked with clients through economic downturns, natural disasters and, now, a global pandemic. And we have proven our ability to create sustainable economic growth in the face of each of these challenges. Statement of Financial Strength Paradise has maintained financial stability since its founding in 2002. Between that year of its founding and the close of the most recent fiscal year (FY2019), Paradise's gross revenues have more than doubled. Current staff size is 33 full-time team members, with the agency proving able to weather the storms of the 2008 financial downturn (with no staff reductions) and the COVID-19 pandemic (requiring less than 10% staff reduction). Over the last 20 years, Paradise has had impressive year -over -year growth in its client base, maintaining a balance of long- term partnerships in travel and tourism and newfound business with DMOs as well as consumer -focused industries such as Sports, Hotels & Resorts, Retail, E-commerce, Associations, Attractions, and Solar Energy. 1 EN In-house Agency Services Following is an outline of services that Paradise provides, and later in our response you'll see evidence of those services being brought to life for the benefit of our clients. Our creative defines and personifies a destination's brand essence and our advertising and media plans tell that story in the most effective way possible. PARADISE rr1% Research, Analytics & Insights Our data -led insights are the foundation for all that we do. Paradise utilizes proprietary platforms, and industry and brand research tools to identify the mindsets and behaviors of consumers, ensuring marketing strategies align with all customer segments, communication platforms and media channels. Our research is comprised of Primary Data, such as immersion and first-hand experiences, personal intercepts, and surveys, as well as Secondary Data such as demographics, psychographics, lifestyle, online/device activity and credit card purchase behaviors. Allowing the data to lead efforts offers more precisely identified target markets and customer segments, resulting in both time and cost efficiencies. Global Marketing Strategy For most clients, a global marketing strategy is part of our overall strategy developed to help a business thrive in markets across the world. Our approach to marketing — the messaging, creative, PR, advertising, and channels — changes for consumer segments within every geographic market. A solid working global marketing strategy will identify and capitalize on new revenue opportunities, increased brand awareness and reputation, and tangible consumer insights to refine your product offerings. On a global level, we are able to know where customers are coming from, how to differentiate your product offerings, evolve the brand, and localize the message. 91 mmmmm mmmmmemm ■■UMHMMMMMMMM= M1IMMMMMMNM■■■■■ ®MMMM00■v■M■= ■®R®�®®m■m Brand Development We utilize research -based discovery in identifying the essence of a brand. Its soul. Its DNA. The One Thing that shapes customers' emotions, memories, and opinions. Be it cultivating ground -up brand initiatives, or adding vigor to an established brand, we employ ongoing strategy - driven plans that continuously evolve and refine the brand over time. Website, Digital & Interactive As a one -stop digital solutions provider, we cater to clients of all sizes and diverse industry verticals, helping improve web presence, optimize websites and marketing campaigns. Our 3600 Digital Marketing delivers best in class website development, technical expertise, and creativity to take business to new levels. We design and build websites for clients, or we work in tandem with the client's developers. The following list provides a snapshot of website and mobile apps we recently developed: • Navarre Beach - getrelaxing.com • Orlando North - doorlandonorth.com • Orlando North Sports - playorlandonorth.com • Space Florida - spaceflorida.gov • St Pete Pier - stpetepier.org • Mote Marine Laboratory & Aquarium - mote.org • Tampa Bay Watch Discovery Center - tbwdiscoverycenter.org • We Are Go - Vacationauts - Desktop & Mobile Web - No longer live • We Are Go - Vacationauts App - No longer live Advertising Media We develop advertising media plans for our clients based on a deep understanding of their target audience media habits and usage. To create relationships between our clients and their core audience, we architect holistic campaigns across traditional, digital, OTT, trade, search, social media and mobile channels. To maximize results, we integrate the plan across all channels. Technologies include online/offline purchase behavior, consumer insights, third -party ad server, DSP and DMP digital analytics, and in-house search and social media buys. Importantly, our media team works in parallel step with our creative team members. This front-end collaboration of media and creative ensures that creative output is aligned with media buys. All digital and website services provided in-house unless technical requirements deem necessary for third -party support. 92 �A ns 161Caf•II•F. More consumers than ever are accessing web content via multiple, non -desktop devices. The consumer and device data extracted from mobile customers and campaigns is pivotal to our success. Our mobile -first approach reflects ad executions like multi -screen, text -based ads, videos, banner ads, full screen, interstitial, native app-based, mobile games, geo-targeting, geo- fencing and personalization. Paid Search As an effective, scalable form of digital marketing, our team endeavors to connect your ads with desired consumers who are actively seeking what you provide. Our team has earned Google Premier Partner status through certification for paid search, mobile, video and display ads. We stay up to date with the latest product knowledge, qualifying our team with Google's highest standards and quality criteria as digital media professionals. Email & Content Marketing Email and content marketing our solutions, driven by storytelling and intentional audience yield, are designed to strategically deliver integrated messaging across numerous channels. Our development process includes content audits, content calendar architecture, and recommended distribution plans, as well as creative content development, copywriting, photography and videography. Our team of media, creative, and digital marketing technologists synergize efforts for every campaign. Most importantly, we deploy real-time tracking and custom tracking URLs to immediately discern campaign effectiveness. Certifications Various team members have earned these certifications: Premier Google Partner Google Analytics Google AdWords Facebook Blueprint Hubspot — Social Media and Content Marketing Lean Process Six Sigma Creative Services From commercials, video, digital banners and websites, to print ads, email blasts and out -of -the - box direct mailers, our ideation and development process is the same. Led by research and fueled by a desire to create unique, memorable, attention -getting executions, our creative aims to encourage consumer engagement, inspire action, generate leads, gain loyalty, and ultimately, drive business results. 93 Photography & Videography Our award -winning in-house team of photographers and videographers manages all client content needs, albeit imagery, viral videos, and short -form or long form programming. Our team often conducts a four lens shoot simultaneously, ensuring content is appropriately curated for commercial, editorial, social and viral channels. We have fun doing drone, aerial and underwater shoots, too! Projects are managed in-house, from conception, pre- production and location shoots, to editing, color correction, animation, music, audio and completion. Having an in-house studio team provides operational efficiencies, cost savings, and strict management of assets via our Paradise Digital Asset Management (DAM) portal. Our portfolio of samples follows. Experiential Marketing We build and execute experiential programs that drive emotional connections between brands and audiences. From PR stunts, business summits, trade shows, and mobile marketing tours, to guerilla events, sampling, retail activation programs and more, our team brings brands to life and interacts directly with the target audience. Recent programs include Man vs. Chef five -city mobile tour, Kenny Chesney's Trip Around the Sun concert activation at Chicago's Soldier Field, Woofstock sampling in Atlanta, and Bon Appetit NYC Test Kitchen influencer events. Social Media & Community Management Social and community platforms have become go -to channels for content curation and distribution, customer care, and brand evolution. As a result, social media and community management are distinctly different and vital for any brand and business. Social media channels are the voice of the brand, whereas community management is responsible for advocating the brand on social networks. Our team directs complete, scalable, turnkey organic, paid and user generated social media solutions that directly attracts, engages, retains and inspires influencers, followers and consumers. 94 CRM & Database Management The core of our clients' businesses is the customer. Understanding who a client's customers are, retaining existing customers and attracting new customers are important ingredients in achieving sales and marketing success. Client databases retain necessary information to surgically build customer profiles, historical look backs, customer transactional profiles, and marketing profiles by interest, geography or brand affinity. The ability to target individual members and user -defined segments provides innovative means of staying in touch with your customers. We integrate CRM executions and lead generation solutions across websites, social media, email platforms as well as with Salesforce, Hubspot, Mailchimp, Constant Contact, Campaign Monitor, and more. Importantly, we ingest all data results in real time within the Paradise Data Depot for a holistic and attribution -based modeling to achieve optimal performance through data -led insights. 95 Public Relations Our team provides strategic PR and communications counsel for leading brands, products, and companies around the world across all industry verticals and channels. We are passionate about crafting ideal stories, leaving no stone unturned for the perfect pitch and narrative. Our clients are regularly featured in NBC Today Show, USA Today, New York Times, Atlanta Journal Constitution, Travel & Leisure, Orlando Sentinel, as well as on the Kelly Clarkson Show, BravoTV.com, and Us Weekly. Key areas of expertise include: Strategic planning and implementation Influencer relations Events/trade show media management Asset development Media training Traditional/online media relations Press e-kit development Press tours and satellite media tours • Media visits/tours management • Crisis management Our team follows the Barcelona Principles methodologies, such as: Holistic approach to KPI identification, measurement and evaluation Goal setting the need for outcomes instead of output -based measurement Accurate ad value equivalency metrics based on actual reach Validity of quantitative and qualitative measurements Value of social media audiences based on actual reach Our campaigns are measured by Meltwater, TV Eyes and the Paradise Data Depot, have earned 400+ industry awards such as ADDYs, Hermes, PRSA, Adrian Awards, Flagler Awards, The Drum, Conde Nast Traveler Reader's Choice, and more. ., V. • 9Its F Data Depot The Paradise Data Depot ingests dozens of client, campaign and marketing data points and sources into real time attribution dashboards. Based on our KPIs and PMs for all efforts that support all client sales and marketing functions, the Data Depot allows for immediate results interpretation, R01 for marketing initiatives, attributions and insights to influence ongoing business decisions. Possible data and sources include: Tourism Data (TDT, ADR, RevPar, hotel occupancy, visitation) Custom Data Entries (economic impact, employment rate, job creation, population) Arrivalist Economic Impact Modeling Conversant Economic Impact Modeling VisaVue Data Paid Media Campaign Data eMail Marketing Metrics Event Attendance Lead Generation Tracking Earned Media Ad Equivalency Value Earned Media Reach APIs for Hubspot, Salesforce, MailChimp, etc. integration and attribution Google Analytics Google Adwords Google SEO -- ■u In .., ,. n1 11 oil la wa Il NMI In ■w In ■o II NMI IN 111111111 ■■ II ..... 41119 In III is on II • Facebook Facebook Ads & Video Insights Instagram Business Instagram Ads Twitter & Twitter Ads YouTube Linkedln • And more! PARADISE ■■ DATA DEPOT WA PARADISE Brand Integration in All Destination and Attractions Marketing Efforts Paradise employs integrated marketing that coordinates messages across multiple channels. Paradise coordinates its marketing, advertising, media and creative to ensure that the interactive experiences that our target markets enjoy with our clients' brands employ consistent messaging or story -telling across the following four types of media that is nonetheless customized by channel and by period in the customer journey to purchase/visitation in order to achieve full consumer engagement. Our case studies demonstrate how we have done this in the past. We maintain the consistency of the message and are careful to speak to customers in different ways throughout all marketing channels and market segments. Messages and creative are customized, and at times personalized, for every audience, every market segment, and every marketing channel. Every time. We expertly craft content and messaging to attract the attention of first-time visitors differently than we would in attracting repeat visitors who we are trying to encourage longer stays and greater overall economic spend, for example. We massage creative and tone to tailor it to specific media, knowing that the voice employed on social media must be very different from the voice employed in a print ad. Creating this cohesive narrative, our brand storytelling reflects not just our services and amenities but also the emotions that our destination's brand evokes. Doing this gives potential visitors not only reasons why they should buy into Meridian, but also provokes an emotional response that simplifies potential tourists' visitation decisions. Emotion clarifies the factual information that is also being shared and storytelling makes both the facts and the information more memorable. Incorporating the brand story across all assets is essential in achieving this. Communication & Integration Methods Client Communication The account development process is multi - staged and takes advantage of regular input and approvals from the client. Most of our clients are government -run or government -affiliated, giving our agency an understanding of the rules, regulations and nuances of doing business in the public/private world. Paradise believes that strong, complete client/ agency communication is the bedrock to an effective relationship. To that end, the agency has several procedures in place to ensure effective communication and project management. Some of the many processes and procedures we follow to ensure effective communication include: Planned, Regular Meeting Times Whether by conference call or in person, specific meeting days are pre -planned, usually on a weekly basis, ensuring regular contact and clear communication. Meeting Agendas Setting agendas for all meetings and sending the agenda ahead of meeting time greatly improves expectations and preparation for meetings, ensuring effectiveness and productivity. Contact Reports Every client/agency contact is documented by the agency and disseminated to appropriate client contacts and Paradise staff. It is the agency's policy to disseminate contact reports within 24 hours of contact. PARADISE Client Input Forms For many assignments such as campaigns, branding, media plans, etc., Paradise completes a client input form for client review and approval. The use of the form ensures that the agency has clearly understood the assignment and its requirements. Timelines and Milestones Large and/or complex projects require special management and thorough communication. It is the agency's policy to timeline assignments and to communicate the timeline to the client. This allows the client to review for correct deadline, and to be aware of prescribed review/ approval dates necessary to keep the assignment on track. Timelines help to clearly delineate expected roles and responsibilities. KPIs / Measurement As plans are developed, we ensure that Key Performance Indicators (KPIs) and benchmarks are determined by which our marketing efforts will be measured. We track all data points, attributions, and quantitative and qualitative results in a dashboard platform and on a real time basis. Online Project Management In addition, Paradise utilizes Workamajig, an online management tool to integrate all aspects of our clients' plans to track project workflow, creative, time, vendors, media, and all aspects of accounting. We provide seamless implementation and management of strategy, creative production and execution. } 99 Tourism Experience Paradise currently counts nine DMOs among its clients, and, our agency, in its 18-year history, and our team members have had the pleasure of partnering with dozens of destination organizations as outlined below. Collective Current & Historic DMO Experience Amelia Island Atlanta CVB* Daytona Beach Delaware North Discover Crystal River • Discover Los Angeles* Emerald Coast CVB Eureka Springs (AR) Indian River County/Vero Beach CVB Legendary Napa Valley Little Rock CVB • Macon CVB Mexico Beach (FL) Monterrey County CVB* Naples, Marco Island & The Everglades Navarre Beach New Smyrna Beach NYC & Co. PARADISE Ocala Marion County VCB Orlando North Seminole County Panama City Beach San Francisco CVB* Space Coast Village of Ridgewood (NJ)* Visit California* Visit Chicago* Visit Georgia* Visit Illinois* Visit Jackson (MS) CVB* Visit Newport Beach Visit Orlando Visit Savannah Visit St. Petersburg Clearwater Visit Tampa Bay Visit Williamsburg *relationship through global sports marketing partner activation 100 Current Travel & Tourism Clients & Status Naples, Marco Island & The Everglades/ Collier County Brand, Creative, Digital Media, Media, Social Media Management, Data Depot; Active since 2002 Orlando North/Seminole County Full Service, Website, Data Depot; Active since 2003 Navarre Beach/Santa Rosa County Full Service, Website, Data Depot; Active since 2016 Ocala/Marion County Brand, Creative, Digital Media, Advertising Media, Social Media Strategy, Data Depot; Active since 2018 Little Rock (AR) Brand, Creative, Digital Media, Advertising Media, Data Depot; Active since 2018 Eureka Springs (AR) Brand, Creative, Digital Media, Advertising Media, Data Depot; Active since 2019 Visit Savannah Brand, Creative; Active since 2017 Mote Marine Laboratory & Aquarium Brand, Creative, Digital Media, Media, Social Media Strategy, Public Relation; Active since 2014 PARADISE ZooTampa Brand, Creative, Advertising Media, Conservation Branding; Active since 2019 JW Marriott Marco Island Beach Resort Public Relations, Influencer Marketing, Experiential; Active since 2015 LaPlaya Golf & Beach Resort Public Relations, Influencer Marketing, Content Marketing; Active since 2018 The St. Pete Pier Full Service, Website; Active since 2017 Tampa Bay Watch Discovery Center Full Service, Website; Active since 2019 Ponte Vedra Inn & Club and The Lodge & Club Public Relations, Influencer Marketing, Content Marketing; Active since 2020 Vero Beach/Indian River County Public Relations, Influencer Marketing, Content Marketing; Active since 2017 Visit Macon Paradise Data Depot (Data Insights and Analytics); Active since 2019 McKibbon Hospitality Corporate Public Relations, Hotel Openings, Crisis Messaging; Active since 2019 101 Industry Memberships & Relationships Paradise industry memberships and alliance partners: AMA Arrivalist Beaches Chamber of Commerce PRSA SATW St. Petersburg Chamber of Commerce Visit Florida Paradise regularly attends various events, conferences and trade shows: • AMA Arrivalist* Beaches Chamber of Commerce Destinations Florida* ESPN Forbes Women Forum • HSMAI *recent presenter at conference PRSA* SATW St. Petersburg Chamber of Commerce Visit Florida Visit St. Petersburg Clearwater Tourism Conference* Our CEO and CCO collaborate with and judge for: ADDYs FastCompany.com National Grocers Association Web Marketing Association 102 PARADISE Industry Resources & Collaboration Partners Paradise maintains an extensive history of Florida Sports Foundation working collaboratively with partner entities Inc.+Forbes in pursuit of our clients' sales, marketing Knoema and communications goals. From research partners that help inform target markets to MRI promotional partners that assist with the Prosper Insights & Analytics execution of campaigns to tactical professionals Research Data Systems who provide the technical programming that brings our forward -facing campaigns to life, Sabre Paradise embraces collaboration with other Skift contracted partners as important as we embrace Smith Travel Research (STIR) collaboration with the client. Following is a TGP Marketing Insights sample (not all-inclusive) list of firms with which we either have or currently do work on behalf of TIA our clients. Travelocity Research Collaborative Partners TrekkSoft TTRA ANA • US Travel Association AMA • VisaVue Adara • Visit Florida AirSage American Express Other Client's Partners Arriva l i st Lou Hammond Group Brand USA Tempest Cognivi Labs • Miles Partnership Conversant Mangan Holcomb Partners / Team SI Destination Analysts • RightMinds Destinations International Rocketbi ke Destinations Florida UpRoar PR DK Shifflett & Associates EVOK Downs & St. Germain France Roy Expedia 103 rkd �I - ��1• - Jam_ `� � � � Industry Resources & Collaboration Partners Sports Firm Collaborative Partners US Equestrian U.S. Lacrosse CAA Sports U.S. Soccer Florida Sports Foundation U.S. Polo Association IOC Wasserman/IMG LPGA WFAN Radio MLB World Lacrosse NASCAR NBA Golf -Specific Collaborative Partners N CAA EWGA NFL Florida Golf Associations NHL Golf Channel NHRA GolfNow Octagon Great White Shark Enterprises Sports Force Parks LPGA United States Olympic and Paralympic Committee National Golf Foundation USA Baseball NBC Sports UCA Cycling Octagon USA Field Hockey PGA of America USA Track & Field PGA TOUR USA Triathlon USGA f 104 Current Clients & Scope of Work We have no current clients that would be considered a competitor. go �iii MARCi� IFLAAII L ^PLAYA Nrexcuuex PARADISE w GLOBAL TC7L0 ENTERTAINMENT' wrearuTia.+w.ow aua A4 N MACH IrKAHWA 11CICIBBON JW MARRIOTT. - MARCOIS — UEE �iorr R"1A wAT, Sr.111 VM eraa� il' �EBASTSAN.. MOTE Fti ALTOR Pw.ldMcDoa qtl � O ►Aitnoiaoarttfl Op �� O�R 1 House Lhar�Les .S V41NG LV CiMfm 7V "T SAVANNAH 9 1— SPORTS [THE] AGENCY /AD1(--LDRA1. 49 TRWjO, . SouRCE 5uperlorSolar AT [owRrma 105 PARADISE Global Strategic Alliances As a multi -million -dollar media buying agency with a team that has worked with some of the largest brands in the world, Paradise is able to create marketing partnerships and promotional programs that extend your budget and your brand to gain maximum exposure and engagement. Examples of agency relationships and potential partner alliance targets include: LID {)CBS F(j&Entercom R ar 'XtWY0rk * USA raoAV %V'ddings gimrs prWUe Gnu., a rf fY AFAR GANNETT Connectlrflf? kn Alc O SOJERN cov.MAN'O Wmithwnian Cw "mai."' DEP1PTURES facebeok Go.-9l I�r{-` �� MC 0M,j rii�l7 $ SUCCESSFUL ebnVeM r.. A DA FLA DIGILAnT ama w t-evawance k,.,:., -i,. (.o sj)I': hulu LEISURE ® REEF 0{ crItiinky cognOW,, Knoema Lfillft f 106 PARADISE Describe the various team members' successful experience in working with one another on previous projects. Cross -functional Collaboration The team that will service the Naples, Marco Islands & The Everglades CVB is a group of executives whose backgrounds, specialties and personalities vary and who share a passion for their work and a commitment to excellence. Three of the individuals in the group have been with Paradise for 12, nine and seven years respectively, and they are the root base of an ideal mix of subject matter experience and fresh talent. Paradise team members have championed marketing projects from Florida beach travel to NASA rocket launches to NASCAR and polo events with the Prince of Wales, resulting in millions upon millions of mobilized consumers, online viewers, visitors, buyers and fans. 1.2 years 1 team member's Paradise Coast CVB account tenure 2 team members based in Collier County M cuban sandwiches eaten in Chockoloskee in one day What is probably most unique to the Paradise team dynamic is the degree to which cross - functional collaboration is the norm. Creative relies on Data & Analytics in order to begin a brand initiative while the Media, Creative and Digital teams are constant contributors to the iterative process that evolves as a campaign comes to life. The Account Service team is the common thread that weaves the Collier County CVB and Partner Agency sales and marketing representatives into the Paradise matrix. 9 years 1 team member's Paradise Coast CVB account tenure 27752 hours and 82 walks on the beach taken in Collier County in 2019 by Paradise 7 years 1 team member's Paradise Coast CVB account tenure F 4b 0101 languages spoken (English, Spanish, Portuguese, French, Italian, German, Czech, Russian) 107 Partner Collaboration Paradise has been an integral part of the fabric of the Naples, Marco Island & The Everglades marketing operation since the CVB's inception in 2002, when it was named the Advertising, Creative & Media Agency of Record. Robust Partner Collaboration: Paradise works in lock step with all CVB partners with annual marketing planning sessions, monthly status calls and robust marketing program development and execution. Paradise drives to integrate all partners and assets for maximum marketing impact. Miles Partnership • Synergized efforts to bolster the Paradise Coast website through new, exciting, relevant, and timely content, qualified lead generation for CRM efforts, and an overall enhanced digital customerjourney and visitor experience • Integrated efforts to refresh the Paradise Coast visitor guide through updated content, increased lead generation opportunities and ongoing CRM Lou Hammond Group o Integrated Public Relations efforts across leisure, meetings, groups, sports, arts, culinary, culture and film customer segments Aligned initiatives among established, growth and emerging markets Research Data Services Dedicated real-time tourism data insights and analysis • Focus groups in New Jersey and Detroit for campaign testing • Custom research needs for deeper consumer segment analysis Matador Network 360 tourism video content programming for Paradise Coast digital platforms Sports Force Parks Pro Bono services from Paradise to develop the new Paradise Coast Sports Complex logo • Pro Bono services from Paradise to review sponsorships and licensing agreement templates for SFI • Pro Bono services by Barbara Karasek, Paradise CEO to develop a joint sports marketing and sports promotion plan for Paradise Coast Sports Complex and the Paradise Coast CVB • Paradise participates in weekly sports calls with Sports Force Parks and the CVB 108 Partner Collaboration Preferred Research Partners: Paradise is very fortunate to have special relationships with global research partners to curate data and insights for consumers, industries, technology, retail, mobile digital, tech, financial, travel, and more. Cognovi: An emotions analytics company, fusing machine learning with behavioral psychology to measure the public's emotions and quantify consumer behaviors. o Knoema: AI -based data that converges machine learning, natural language processing, and catalytic integrated global data information. Conversant, a part of Epsilon: A leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. o Epsilon: Combines leading -edge identity management, industrial strength data and technology expertise (CC, loyalty programs, etc.). AirSage: An American telecommunications company that specializes in collecting and analyzing anonymous location data, such as cell phone and GPS data, to identify patterns o VisaVue: Transaction and benchmarking data from the world's largest retail electronic payments network PARADISE o American Express: Multinational financial services corporation Amazon: An American multinational technology company. o GfK-MRI-Simmons: Consumer survey company with attitudinal and behavioral data points and deeper insights into the "why" behind consumer behavior. Arrivalist: A visitation intelligence company that provides actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. o Adara: The world's richest travel data co- op and offers people -based insights for travel companies. 109 s A CULTURAL PARADISE: CELEBRATING CR ATIVIT • IN COLLIER COUNTY .r k Tourism Partner Integration Paradise has worked with dozens of Collier County's community partners, including MAD Travel, the Naples Zoo, the Turtle Club and Staybridge Suites on projects such as the Arts & Culture Strategic Plan and the recent COVID-19 Crisis Tourism Messaging Within the last few months, "Live, Virtual Sunsets" have been deployed in conjunction with La Playa and the Edgewater Beach Hotel, and the "Authentic Experiences" digital template will be made available to the Holocaust Museum, Naples Depot, the Everglades Museum, the Edgewater Beach Club, 21 Spices and Marco Island Center of the Arts 110 i lai hsmai IiSMI: 1ti i i its i i, �mai it An Extension of Your CVB Team The collaborations of which we are most proud are those that our team have developed with the CVB staff. We consider Jack, Buzzy, Michelle, Debi, Claudia, Nikki and Maggie to be a part of our team and we a part of theirs, as we do Kelly, Mirlande, Oonagh, and James with the Sports Complex, and we work seamlessly with them to achieve our common goal of economic growth for the county. We are proud of the success of our integration efforts and recognize the value and uniqueness of the relationships we have built. 111 - % +0 ' am, _ 0-0 + • N too V tit oil 'go , I Y' JA — POOL P PrPnr-P DVU�irii _W The County requests that the vendor submit three (3) completed reference forms from clients in the past five (5) years, whose projects are of a similar nature to the Scope of Services as a part of their proposal. 112 Reference: PARADISE VISIT SAVANNAH EST. " 1733 Visit Savannah CVB "This isn't ordinary. This is Savannah." Joseph Marinelli President, Visit Savannah CVB jmarinelliCa)VisitSavannah.com Office: 912-644-6437 Mobile: 912-655-14872 Partners Since 2017 Services Include: Developing Advertising Creative Including Developing Concepts Printing Copywriting Creating Photography and Videography $200K Annually • Creating and Conducting Research Providing Consulting Services Regarding: • Branding • Communications • Marketing 113 Collier County COXr c014"ty Adnvnistrafve Services Departmerd Frocurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation 20-7775 Solicitation: NO.: 20-7775: Collier County Board of County Commissioners Request for Proposal (RFP) for Tourism Marketing & Promotions Reference Questionnaire for: Paradise Advertising & Marketing, Inc. (Name of Company Requesting Reference Information) Barbara Karasek & Rudv Webb (Name of Individuals Requesting Reference Information) Name: Joseph Marinelli (Evaluator completing reference questionnaire) Email: jmarinelli@VisitSavannah.com FAX: Company: President, Visit Savannah CVB (Evaluator's Company completing reference) 912-644-6437 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/individual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: Creative/Brand Agency Project Budget: $500,000 (Total budget for al projects)_ Completion Date: Project Based — Currently working together Project Number of Days: Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS too 6/3/2020 3:30 PM p. 30 ***UPDATED JANUARY 28, 2020*** Reference: Little Rock "Big on Little Rock" Gretchen Hall President & CEO, Little Rock CVB ghall@littlerock.com Office: 501-370-3243 Mobile: 501-517-13062 Partners Since 2018 $550K Annually PARADISE Services Include: Strategic Planning: • Utilizing research and previous year insights to develop and execute annual marketing plan and budgets • Report and monitor campaign effectiveness Media Planning, Buying, Monitoring: • Developing media plan and strategy • Negotiating, purchasing and reconciling all media placements • Reporting and monitoring media effectiveness Creative Development and Production Research: Identifying and managing third party research to further enhance strategic marketing plan Analytics: Utilizing Dashboard analytics system to report and monitor campaign performance and effectiveness 115 Collier County COXr c014"ty Adnvnistrafve Services Departmerd Frocurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation 20-7775 Solicitation: NO.: 20-7775: Collier County Board of County Commissioners Request for Proposal (RFP) for Tourism Marketing & Promotions Reference Questionnaire for: Paradise Advertising & Marketing, Inc. (Name of Company Requesting Reference Information) Barbara Karasek & Rudv Webb (Name of Individuals Requesting Reference Information) Name: Gretchen Hall (Evaluator completing reference questionnaire) Email: ghall@littlerock.com FAX: Company: President & CEO, Little Rock CVB (Evaluator's Company completing reference) 501-370-3243 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/individual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: Full Service Agency of Record Project Budget: $550,000 Completion Date: 8/15/18 — Present Project Number of Days: Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS too 6/3/2020 3:30 PM p. 30 ***UPDATED JANUARY 28, 2020*** Reference: Navarre Beach "Florida's Most Relaxing Place" Julie White Executive Director Santa Rosa County CVB julieCsantarosa.fl.gov Office: 850-981-8900 Mobile: 850-572-0206 Partners Since 2017 Current Term: October 1, 2019 - September 30, 2020 $850K annually PARADISE f10R�4�fi Mf]]S 0.CiC[�NG Y�CCE Services Include: Strategic Planning Public Relations Social Media Management Services Annual Plan Development and Implementation Overall Media Plan Strategy Media Plan Management • Vendor identification, Outreach and Negotiation • Buying • Placement Media Reporting Creative, digital, content and brand development services to support the annual marketing plan, which may include: • Brand Positioning and Development • Brand Guide/Toolkit • Advertising Asset Development • Collateral Development • Social Media Content Creation • Photography • Videography • Research • Digital and Website Strategy • Website Development • Website Maintenance • Website Hosting • Website Digital Production Services Strategic Planning, such as the development of an Annual Marketing Plan, Annual Media Plan, etc. 117 Collier County COXr c014"ty Adnvnistrafve Services Departmerd Frocurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation 20-7775 Solicitation: NO.: 20-7775: Collier County Board of County Commissioners Request for Proposal (RFP) for Tourism Marketing & Promotions Reference Questionnaire for: Paradise Advertising & Marketing, Inc. (Name of Company Requesting Reference Information) Barbara Karasek & Rudv Webb (Name of Individuals Requesting Reference Information) Name: Julie White (Evaluator completing reference questionnaire) JulieAsantarosa.fl.2ov FAX: Company: Executive Director, Santa Rosa County CVB (Evaluator's Company completing reference) 850-981-8900 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisfied (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/individual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: Full Service Agency of Record Project Budget: $900,000 per year Completion Date: 10/l/16 — 9/30/2020 Project Number of Days: Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Ability to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS too 6/3/2020 3:30 PM p. 30 ***UPDATED JANUARY 28, 2020*** 0 J �� ■ ! r, ti Y 1 � A AL 4 Provide information on the assignments completed by the vendor that best represent campaigns of similar size, scope and complexity to the tasks listed in the Scope of Services using format provided. 119 Navarre Beach "Florida's Most Relaxing Place" Julie White Executive Director Santa Rosa County CVB julieCa)santarosa.fl.gov Office: 850-981-8900 Mobile: 850-572-0206 Partners Since 2017 Current Term: October 1, 2019 - September 30, 2020 $850K annually Services Include: Strategic Planning Public Relations Social Media Management Services Annual Plan Development and Implementation Overall Media Plan Strategy Media Plan Management • Vendor identification, Outreach and Negotiation • Buying • Placement Media Reporting Hurricane Crisis Recovery COVID Crisis Recovery PARADISE f10R�4�fi Mf]]S 0.CiC[�NG Y�CCE Creative, digital, content and brand development services to support the annual marketing plan: Strategic Planning Annual Marketing Plan Annual Media Plan Brand Positioning and Development Brand Guide/Toolkit Advertising Asset Development Collateral Development Social Media Content Creation Photography Videography Research Digital and Website Strategy Website Development Website Maintenance Website Hosting Website Digital Production Services Project Team • Barbara Karasek Audrey Clifford • Tom Merrick • Isaac Huskins Glenn Bowman Rudy Webb Kristen Murphy Taylor Smith Cyndy Murrieta Dylan Madigan Emily Broaddus 120 121 The Challenge Santa Rosa County includes the communities of Navarre Beach, Gulf Breeze, and historic Milton, and is an easy drive from most anywhere in the Southeast. The destination features uncrowded, unspoiled Gulf of Mexico beaches with soft, pearl white sand and emerald waves. The area's breathtaking sunsets and inland waterways make it the perfect place to vacation at an unrushed pace in a laidback atmosphere. Located between Pensacola and Destin/Fort Walton Beach, the county had not been able to distinguish itself from these popular tourist destinations, and its existing consumer -facing brand, "Historic Milton/Navarre Beach/Florida's Playground," didn't register with travelers. Our challenge was to create a brand identity for the destination that resonates with visitors and local alike, as well as reflects the breadth and depth of the county's diverse beach and non -beach offerings. The Solution After being named the agency of record in 2016, we examined dozens upon dozens of data points, such as visitor profiles, visitor surveys, consumer segmentation data, airport traffic profiles, customer journey analyses, third -party credit card profiles, and digital and mobile device platform data. We developed a succinct customer profiling that focused on core lifestyle behaviors, psychological mindsets and emotional quotients. With our data -led approach, to create a memorable, easily searchable consumer brand, we landed on putting the destination's biggest asset front and center — the beach — and promised potential visitors the one thing they wanted most from a vacation: relaxation. Though the beach word and imagery was seemingly front and center, the brand was designed to extend as well throughout all destination non - beach offerings such as nature, rivers, eco, history, parks, activities, attractions, and dining. The Navarre Beach. Florida's Most Relaxing Place brand extended through strategic integrated marketing communications plans which included weighted efforts among targeted customer segments, target markets, and marketing channels. 122 After bringing this brand positioning to life via a campaign that looks and sounds as laid back as the destination itself, Navarre Beach was suddenly on everyone's map. The rebrand showed exemplary results right away and the year over year results have created exponential tourism growth, such as: +51% +19% Tourism Tax Collection* Tourism Tax Collection (FY 18/19) over prior year +26% +22% Average Daily Rate* Demand* +3% 2 YOY Total Revenue HSMAI Silver Adrian Awards 1 Visit Florida Flagler Award *since 2015, 1 yr before AOR award +10% Tourism Tax Collection YOY growth the past 4 years +24% RevPAR* 2019 Top 30 Destination in the World (TravelLemming) 123 A -F#iw E Ir Tax Collection $400,000,000 r- $300,000,000 $250,000,000 $200,000,000 $3,9017625.87 +19.75% 0 L— 2015/16 2016/17 2017/18 2018/19 124 PARADISE Navarre Beach Branding/Logo Refresh Our brand positioning efforts with Santa Rosa County made it clear that the existing creative/ brand elements connoting things like history and playgrounds were not resonating with travelers. A more focused brand message centered on the pride of the region in a design evocative of the campaign message of relaxation was designed. �.ci-vcs�she FLORI DA'S P LAYG ROU ND BEFORE AWWVM08awk FLORIDA'S MOST RELAXING PLACE. AFTER 125 Our brand platform of "Florida's Most Relaxing Place" offered license to create calm, soothing videos that reflected the character of the destination. In-house agency photographers and videographers captured stunning imagery of everything the county had to offer visitors — from its stunning white sand beaches and its expansive outdoor attractions, to rivers, glamping, tree houses and trails. -1 "Beach Family" VO: It's true that the white sand beaches here at Navarre Beach are uncrowded and unspoiled. But that doesn't mean they're un-fun. Just ask your little ones. When they wake up, that is. That's life on Navarre Beach. Florida's most relaxin' place. "Lazy River" VO: Here in Navarre Beach, we know that people who are on vacation enjoy fun stuff like waterparks. So if it's a lazy river you're looking for, may we suggest the laziest? You'll find it just up the road from Navarre Beach. Florida's most relaxin' place. 126 Awalum 26=� FLORIDA'S, YANNANOLE dYwanim .8wz� FLORIDA'S, PANHANDLE At Paradise, our content shoots do double duty. We capture both still photography and videos to optimize a client's budget, and capture assets that we can use in everything from print and digital executions to video and social executions. The stunning images we captured on our content shoot paired perfectly with casual, laid-back copy that conveyed a sense of relaxation to the reader. All digital campaign executions and marketing CTAs drove visitors to the new website getrelaxing.com. Here are several examples of digital banners, video advertisements, social ads and the website. PARADISE SNUGGLE INTO HAPPINESS IS AN FLORIDA'S, PANNANOLE FLORMCS, PANNANOLE 05 A. EOFECT SETTING FUR SRTORIES. MENTION YOU R NFTCNLINGS. 4'S y1l lllu:ll hYF.. tJ:ll-u ri [bt f^+ A�,S FNIGHTLIFE? YDII BETCHA. ROIOA'S MOST RELAXING PLACE. I GETRELAXING.CCM HOW ight swims. board games- camplireS. snugglin-. The action n000r Stops here an the panhandle. in Florida 5 Most Relax i ng Pta[e- iN.�- PLENTY OF NUi PULES T(kGEf SOME --5NOI ELT. NOTTNBTTOO'U WANTTO. � � wnmulclwa.la.alo�cuu i. V mv 1 PARADISE VISIT SAVANNAH EST. do 1733 Visit Savannah CVB "This isn't ordinary. This is Savannah." Joseph Marinelli President, Visit Savannah CVB jmarinelli@VisitSavannah.com Office: 912.644.6437 Mobile: 912.655.14872 Partners Since 2017 $200K Annually Services Include: Developing Advertising Creative Including Developing Concepts Printing Copywriting Creating Photography and Videography Creating and Conducting Research Providing Consulting Services Regarding: Branding Communications Marketing Project Team Barbara Karasek Rudy Webb Tom Merrick Glenn Bowman Isaac Huskins Luisa Laurelli 129 The Challenge Savannah, Georgia is known as one of America's "Bucket List" cities — a place you simply have to visit if you love to travel. It's a city so beautiful that even Major General William Tecumseh Sherman couldn't bring himself to destroy it in his 1864 March to the Sea — instead gifting it President Abraham Lincoln as a Christmas present. But Savannah's one -of -a -kind beauty is only part of the city's appeal. So when Visit Savannah came to Paradise, we knew we had to create a campaign that truly conveyed the authentic, unexpected and evocative soul of their destination. People who expect to experience a genteel slice of the South when they spend time in the city are in for a surprise. That's because Savannah is a classic Southern City with a twist. It's elegant but unpredictable. Classy but quirky. Historic but hip. In short, anything but ordinary. The Solution With that epiphany, Paradise created an attention -getting campaign with the theme, "This isn't ordinary. This is Savannah." The campaign features stunning photographs that show off the beauty of Savannah in unique and unexpected ways. The dreamy, almost - whimsical images convey a sense of mystery and wonder that make our target audiences want to discover more — the exact same feeling they'll have once they are in the destination. 130 PARADISE Visit Savannah Branding/Logo Refresh The research that spoke to our marketing campaign also drove our rebranding efforts. The Visit Savannah logo that had been in use didn't adequately reflect the quirky, hip, contemporary nature that the city had assumed. Our rebrand aimed to be stylish like the destination and its inhabitants while still "Southern" in tone and contemporary in feel. The resulting logo complimented the photographic/video campaign and, like it, connected with our target audiences in a significantly more engaging manner. VISIT SAVANNAH E5T.1733 Irl BEFORE VISIT SAVANNAH EST. SIVA 1733 AFTER 131 FORSYTH PARK THIS ISN'T ORDINARY. THIS IS SAVANNAH. 133 Our Focus Stay relevant and on -brand. The Outcome Refreshed messages, images and CTAs where applicable. Review existing owned brand assets (pre-COVID) and determine if there is opportunity to evolve, improve, rethink or optimize. These might include an interim or refreshed positioning statement, logo/graphic identity, email templates and websites, brand videos, sales tool kits, content strategies and assets, trip itineraries, collateral, etc. On the following page, are examples of how existing creative was updated by Paradise for our Visit Savannah client. 134 1 II I SOME WALKS IN THE PARK ARE SAVANNAH Yr MORE MAGICAL THAN OTHERS. THIS ISN'T OROIMART. THIS IS SAVANMAM. IT 5 BEEN A WHILE SINCE YOU WENT OUT FOR A ROMANTIC DINNER. A LITTLE SAVANNAH IS IN ORDER. Alrr[ .�,.eFs of •der a o k..••t. a p rp 5apennpn +ley Defof i whdx ypr ntad. Tlem yeyrfee ie ell Vn1o•g,Itobie —,g opI— S[ fn•o ou• b.00And I—, w 4—. row rntF po• vwn —q. , drone of S—Mrn Fos —Cw J-t don't be -rpr—d rf it goes down in bm[ oa in.. Beat. Tnp. E-r. REEAU sE THIS ISN'T OROIMARV. THIS IS I—SINAx. SAVANNAlH tF IT BEEN A WHILE SINCE A PLACE ELEVATED YQUR SPIRITS LIKE IRIS. A LITTLE SAVANNAH IS IN ORDER. Alte• moans of s[py g a[ name. o trip C. Sarp•aoF awy a inr[ who[ m n..d. 5I•o11 1hro n our bee dVi. n�arpy pecks. Espien e•t ebe[miny —Iml✓t A" I.r ...nkpm. ye — e — - era ne of iepintin noapnohif1prt npn'e en ru•pris.e if •r von noun i, —nor Ene. Rnr. Tr Ekrr. VISIT SAVANNAH 4 135 Situation Objective While it remains a must -visit destination Create a "page -stopper!" Differentiate our for leisure travelers, Savannah is eager new Convention Center (and destination!) to realize its potential for meetings and with advertising that rises above the sea convention business. However, the city's of sameness in key industry publications. existing Trade Center is not suitable Get jaded planners to think, "Something for some of the larger, more desirable big is happening in Savannah with this new convention opportunities. Fortunately, that's Convention Center. I have to keep this on about to change with the creation of the my radar and learn more." new Savannah Convention Center, slated to open in 2021. Challenge We want to generate large, city-wide convention leads, so our goal with this teaser and follow-up campaign is to spark curiosity in meeting planners. Let them know that something BIG is happening in Savannah with regards to meetings, so they need to keep us on their radar. Get them to call our sales team to learn more or go to the appropriate landing page. 136 It ICONIC. VISUALLY STRIKING. UNFORGETTABLE. 1 FORSYTH PARKS NOT BAD, EITHER. I INTRODUCING THE NEW, EXPANDED SAVANNAH ~ CONVENTION CENTER, GROWING TO 200,000 SAVANNAH SAVANNAH SQUARE FEET OF EXHIBIT SPACE IN 2023. THE FIRST 95T. do 1733 CONVEMI-ION CEnr ER CONVENTION CENTER WORTHY OF SAVANNAH. VISITSAVANNAH.COM 137 EXPANSIVE. PHOTOGENIC. WORTH THE TRIP. ( IIIST I.IRETHP. WORMSLOE HISTORIC SITE.) IIFI I NTRORUC I NG THE N EW, E%PAN RE O SAVANNAH . I 1 CONVENTION CENTER. GROWING TO 200.000 SAVANNAH 5:tt �yR31 5gVARE FEET OF E NHHHT 5PAC E I N 20]3. THE FIRST IF.pI 1T12 �•• ••'•• [O HVE N TION C E N 1 E R wORTNT OF SAVAN NAH. VISITGAVANHAN.COM savY SAVANNAH EST. 4E 1733 UNIQUE. WELCOMING. UP FOR ANYTHING. ( THE CITY AND THE CONTENTION CENTER. ilia INiRODu[ I NO THE N EW. Ex Pall DE O SAVANNAH .11I CONVENTION CENTER. GROWINE TO 100.900 SAVANNAH 5 AVAN YAA squARF 11E1 OF E[HIMTSPA[Ei N.oa3. IIIE FIRsi •••••• �••••• C ONVEHTION C ENTER WORTHY OF SAVAN NAN. V151T5AVANNAH.COM savY PLANNERS CHOOSE US, SAVANNAH EST. Q 1733 OPENING 2023 SAVANNAH EST. &�% 1733 THE NEW, EXPANDED SAVANNAH sav savy.-.., OPENING 2023 SAVANNAH SAVANNAH SAVANNAH 138 Little Rock "Big on Little Rock" Gretchen Hall President & CEO, Little Rock CVB ghall@littlerock.com Office: 501-370-3243 Mobile: 501-517-13062 Partners Since 2018 $550K Annually Services Include: Strategic Planning: Utilizing research and previous year insights to develop and execute annual marketing plan and budgets Report and monitor campaign effectiveness Media Planning, Buying, Monitoring: Developing media plan and strategy Negotiating, purchasing and reconciling all media placements Reporting and monitoring media effectiveness Creative Development and Production Research: Identifying and managing third party research to further enhance strategic marketing plan PARADISE Analytics: Utilizing Dashboard analytics system to report and monitor campaign performance and effectiveness Project Team Barbara Karasek Tom Merrick Glenn Bowman Rudy Webb Kristen Murphy Taylor Smith Cyndy Murrieta Samantha Krone Audrey Clifford Isaac Huskins Chelsea St. John 139 i r l'wTr. . s• ISO e w r i UN THE OUT s; YOU'RE BIG ON LITTLE ROCK. b& 'Roch- c 0 m 9 PINNACLE MOUNTAIN STATE PARK IF YOU'RE. ON TIE OUT619"ak YOU'RE BIG ON LITTLt ROCK. -'4 L1 Rodou p Er.,-.L.- ,,..,..� � IF YOU'RE BIG ON HISTORY, YOU'RE BIG ON LITTLE ROCK. t- lit _ �- p «CALK MrEmrr,LI.,r—NIIIQULvoncs.ri IF YOU'RE 810 ON THE OUTDOORS, AmtRod YOU'RE BIG ON LITTLE RUCK. ^ If YOWRE BIG 6H MEETINGS THAT EXCEED EXPECTATiHHS. YOU RE BIG ON LITTLE ROCK. - 1F YOU'RE 0I6 ° E'� r ON THE OUTDOORS, BIG ON THE IF YUIE � ,YOU'RE BIG ON OUTDOORS, ONLOCA'F YWRE BIG YOU'RE BIG ON YOU'RE 81 ' HAPPY ATTENDEES, + + OU'RE BTG:ON LION LITTLE ROCK fill, R E"S 16' OWIMPTATTENDEES4 YOU'RE BIG ON LITTLE ROCK. Easy acreshAty A kmK*,, vWkable do i— AM plentyof ges,noes. M in a hurt historic J-x i-x w ddlvers 4-1me nlua fecyw grin. Learn n.we x eix1611add4offlq m L��h p a;wx>attrw1-11tlrrttt e'' x-- � I,- • _' "yyirpp-..rpl �'q" �s-� .k .'`�f�+CCx,� ��"��yi -� 4 Ilk YOU'RE B 1"' ON MEMORABLE MEETINGS, YOU'RE BIG ON LITTLE ROCK. W.",atr--k vWkWb do•ravnn. Andpknziorplal�nxaes. ALL in a hurt histarc devtigt xlnx ddirerabt-time.6x fee y. V.*EeM*%bu'e ae VttkR"N tmn com L'Rod T T 1f �_ IF YOU'RE BIG ON MEETINGS THAT EXCEED EXPECTATIONS, YOU'RE BIG ON LITTLE ROCK. Easy accrss.bAU A f. , walkbl, dv.M--and gknty of gr re�urs.NsmafunNo— r-�- dest::-that deiwshg•nme nlue fwyw group. learn mcrc at LRtNRoduMwfigt.nm %r C: io yyf It r �U E Off HAPPY ATTENDEES �. ��:,� YOU'RE BIG ON LITTLE ROCK. -:- EasyaccessibMq. Afne, snikble doxMum. And plenty' of gceaf.enues. All in a fun h,stcnc f' ,yl a •''1. •; yp• r '. dearii,nien flu, deEieesbffid'one nYm fa,—� ,,tea U.n mmr: x LK&R d&k fiG prom od 9 e..a �r� t.ue ot,tr.,ttnrtte,ra e . v uM1ultM'$ _ ,tea Situation 80% of Little Rock's tourism business is meetings as the city is a meeting planner's dream. The airport is two minutes from downtown, everything in downtown is either walkable accessible with a free trolley system, and hotel and venue rates are highly competitive. In addition, the majority of the venues and meeting spaces in downtown are managed and operated by the city, which means meeting planners only need one point of communication to plan and host their event in Little Rock. Challenge Despite these benefits, the Little Rock CVB needed a unique way to differentiate itself from other Tier 2 cities and position Little Rock as the ideal location for group outings, conferences, meetings and events. Project Description Brainstorming resulted in the concept of "Little Rockers," a nod to the destination's extensive music history. This fun tagline played off the destinations name "Little Rock" and research and testing proved it also had great appeal with a larger, nonmusic-specific audience. The campaign included: Event Key Card Sponsorship • Event / Tradeshow Displays • Direct Mail Memorable giveaways in the form of Funko POP Rock Figures with branded stickers on the boxes. The figures chosen included Johnny Cash (native Arkansan), Freddie Mercury, Prince and Mariah Carey. 144 Trade Show Boom Signage Hotel Room Keys PARADISE • + • + FIND GYT MXT WE • .� ROCK! t • rw[m.nlwbrola�k+ir7ueed�.ri � _�`' ■ .�n��r6r�ewr�+rweUl.ew.s. , V • 5b0 bf IM,. Nr Ili Ld.,d R*R 10, 1 A --214 fINN OUT NRl N� +} 1 .+ ROCK. , + FIND OUT WHY WE + ' + ROCK! K! i + 4iu11cone1 Wa6rpl-"Ih 214 end kem nhel ' ..6,.67 hn 6,,'m on u� q,g Wamrclirq. 1 1 T�Inndit 4y at-vd.p w. L.in.inneln � I.rb rh R.1 W ik Vor i, ad pa e I RlE linlr R.4o rile �:twi. lui Ati � RVYiN 214 .-1 ` � f [[ �oarN dFt 214 1 Funks POP Rock Figures V U j Johnny Cash Freddie Mercury Mariah Carey Prince t 145 Amelia Island CVB "Ever So Slightly..." Campaign Gil Langley President & CEO Amelia Island CVB glangleyCa)ameliaisland.com Office: 904-277-4369 Term 2004-2018 Scope of work Brand Development Identity Development Messaging Creative Development and Production Media Strategy and Placement Web and App Development Budget • $550,000 annually The Challenge As Amelia Island's agency partner since 2004, previous brand imagery had focused primarily on features and benefits of the destination. To sustain long-term growth, the brand campaign needed to speak more directly to the destination's target visitors. PARADISE AMELIM ISLAND The Solution Through consumer research and first-hand experience in the destination, we recognized an opportunity to elevate the brand essence to appeal to a much wider range of upscale travelers. Our goal was to reimagine the brand to portray its many attractions and activities in unique and eclectic ways. But knowing the true character of the destination, we thought it best to do so with a hint of southern modesty — describing it with the delightfully understated: "Ever -So -Slightly Special." The Results +8% Tourism Tax Collection $678M Economic Impact +6.7% Average Daily Rate (+46% since 2010) 690k Visitation (a record number in 2018) 72% Occupancy Rate (+35% since 2010) 7 Visit Florida Flagler Awards (1 Best of Show, 1 Henry, 2 Silver, 3 Bronze) 2 HSMAI Adrian Awards (1 Gold, 1 Silver) 3 ADDYs (3 Silver) 146 E LNu.,18LAND AKE MEMORIES® 1� rr EVER SO SLI6N7LY�e • r At e H ! I ¢ calm, cool weteu Ihat gild¢ heeeatM1 you. 1laype It's the J,, 1ngly ]layhe it'a the melestir lire ¢a¢a end e¢dlcxs marches that M1are glory r, —dku march gruaea Ihet wrround yw. W-hal— II Ir" Iheri s euin�1liinN 4f6LL� ,ISLkND "�' �JA!• alp the mimvrlea you:rrr'etl liat only Net WR% dlrrefent ahnut Amella ialand..ti.."hln= errf •n •IlkhrlY plttrir•••iin•� CUxtr x,s Rr rar.wnclrs- I .ge.. K'hf�Zl � d7k`Lemetli Lyl djllerent ehw t.�,- J,r IierN . Cume meal her for yuuraell" A M L LI A If L AN Y.0 O M S.— hang er ec so s11N hrly I Imelees" -Cy— niyet Let for ru¢reell. AMELIAILLAIMCOM `:xl� -P - gig a is "• _ Mayhe n"a the acronuu..i..rii. ire..: .r i.... x�I.•nmine ax the warm nryhr nlr. Nayhr 1[-a Ihr rerhmled fyLgEL,.,e tiwl nubeyvu 1�rF hk. tli=•...i.-r• r•i y•ur u1 Inity WM1alfver [t In"there dilierrnr Amelia Intend- Hn tatr. • •••-rhlnn Something erer ao allghlly rM1arml¢g. annne MKI HARE eew"ItS Cnme meet her 1-r your My AM LLI A I EL AN D"CRM U d. Mayw It's the N;lrorit rig. i� In.r I... t.—I e. M-lyhe It herd-' to dierg •i.. ...'te.y iir meltee mnM. Wherever 11 [e. iM1ereb •..:-ti'• i•r•.-. .r 5— thing rrer ao sllghrly playful. L I: —meet her 'or ynnraell. I A M E LI A 16 L A M G"COM Brand Guidelines ....... .......... MISSION, VISION GOAL TONE & PERSONALITY ..... .......... Elegant Relaxing Playful Beautiful Charming Natural Friendly Approachable Memorable Authentic CAMPAIGN PRINTTYPOGRAPHY A III= ...... ... ...... ... ... ...... . ..... t4- -.l. 149 PARADISE Specialized Expertise of Team Members The team assigned to the Naples, Marco 360 Digital Island & The Everglades CVB account will Glenn Bowman be comprised of the following individuals; Dylan Madigan their biographies follow. Audrey Clifford • Greg Reinhart Overall Strategy Chris House • Austin Bray Barbara Karasek Tom Merrick Email Marketing Rudy Webb Glenn Bowman • Dylan Madigan Account Services Chris House • Kristen Murphy Austin Bray • Amber de Lisser Audrey Clifford • Luisa Laurelli Social Media Creative Tom Merrick • Tom Merrick Glenn Bowman Glenn Bowman Jennifer Adams Chelsea St. John Audrey Clifford • Caspar Blattmann Chris House • Dylan Madigan Dylan Madigan • Isaac Huskins Isaac Huskins • Rosemary O'Toole Sports Marketing Media — Integrated & Digital Barbara Karasek • Cyndy Murrieta Tony Karasek • Samantha Krone Samantha Krone Greg Reinhart Nicole McQuillen Finance • Chris House Kent Liggett • Austin Bray Beth Williams • Carmen Terrell April Roberts 151 Barbara Karasek CEO & Co -Owner 25 Years' Experience Barbara has lived in eight countries and traveled to more than 20 while leading brand and consumer marketing, sports partnerships, entertainment, licensing, e-commerce, consumer products and retail departments for companies such as SeaWorld Parks & Entertainment, PGA TOUR, NASCAR, and the US Olympic Committee. Her award -winning marketing campaigns, digital platforms and television shows have earned the likes of ADDYs, Ex Awards, Effies, Webbies, and Daytime Emmys. From shutting down Times Square for NASCAR events and branding Shamu One and Penguin One Southwest airplanes, to NASDAQ bell ringing, White House visits and meetings in the Kremlin, Barbara's plans deliver larger than life results for clients and her career portfolio of business development deals nears $750M. A Tampa native, Barbara has a BA from Furman University and an MA in Mass Communications from University of South Florida. Plus: Barbara earned a four-year volleyball scholarship and team captain honors in college. PARADISE Tony Karasek President & Co -Owner 18 Years' Experience As Paradise's Co -Owner and President, Tony brings 18 years of award -winning business development experience in the payment services, logistics, medical device and sports sponsorship industries to the agency and is responsible for leading the growth in its client roster. Having managed relationships with more than 1,800 companies during his time with firms such as Equifax, JP Morgan/Chase, The Grimes Companies and DJO Global, Tony has succeeded in delivering client solutions with measurably impactful results. A native of Davenport, Iowa, Tony was recruited by all top-20 major division 1 college programs in America. Despite a college career plagued with injuries Tony was drafted in the first round of the USBL and CBA, and spent the next seven years playing professional basketball all over the world, including the CBA and USBL leagues, and professional leagues in France, Greece, Israel, China, England, and the Dominican Republic. Plus: During this seven-year journey around the world, Tony's high-level of play at times, in between injuries, gained the attention from NBA scouts, and was invited to tryout with the Detroit Pistons, New York Knicks, Golden State Warriors, Miami Heat, and the Milwaukee Bucks before retiring due to injuries. 152 Ailey Penningroth Chief Operating & Marketing Officer 20 Years' Experience Before joining the agency world, Ailey spent 20 years in professional sports and entertainment having served as Chief Marketing Officer for the NFL's Tampa Bay Buccaneers and, before that, as Senior Vice President and CMO for the NBA's Atlanta Hawks and Philips Arena. In that role, she led the development and execution of the marketing, advertising and brand strategy in order to drive awareness, fan affinity, sales growth and revenue retention. She oversaw all traditional, digital and online marketing, along with promotions, game entertainment, community development and corporate communications. Ailey moved to Atlanta in 2004 from the National Basketball Association (NBA) league office where she worked in NBA and WNBA team marketing and business operations. She has her bachelor's degree from Harvard. Plus: In 2013, Ailey was named a Sports Business Journal "Game Changer." Impressive given how much time she spends watching re -runs of Perry Mason. PARADISE Rudy Webb SVP, Client Services 20 Years' Experience Along with managing the client services team which includes Account Service, Public Relations and Media and guiding client relations, Rudy uses his 12 years at the agency to contribute wide-ranging knowledge and even-handed leadership companywide. He is involved in virtually all facets of agency operations, particularly client strategy and business development. His 20+ year career has run a wide gamut through the marketing industry, from copywriting to media buying. He also did a stint on the client -side as in-house marketing director for a major healthcare company. Rudy has worked with such brands as Naples, Marco Island, and the Everglades, New Smyrna Beach, Visit Savannah, Visit Little Rock, Amelia Island, and Daytona Beach. He holds a BA in Communications from Albion College in Michigan where he was on both the football and track & field teams. Plus: Rudy personifies #ProudPapa through his enthusiastic support of his daughters' basketball and dance endeavors. 153 Tom Merrick VP, Chief Creative Officer 30 Years' Experience Tom's been in the ad business for over three decades, coming up with successful business -building strategies for his clients, winning awards for his breakthrough creative ideas, and mentoring young talent His experience in categories ranging from travel and tourism to healthcare and financial services brings a well-rounded perspective to any project he's involved in. Tom joined Paradise in 2015 and helped create business -building, award -winning campaigns for its roster of travel and tourism accounts. At his previous agencies, he brought fresh creative thinking to brands like BlueCross BlueShield, Georgia Pacific, KeyBank, FedEx, Schering Plough, Labatt Beer, and many more. Plus: He's played in a punk band, worked for David Letterman, and won awards in screenwriting competitions. And he makes killer martinis. PARADISE Glenn Bowman Vice President & Creative Director 17 Years' Experience Glenn is Paradise's resident visual savant — leading design projects from original concepting to completion. He has 17 years of experience creating dynamic brand identities, advertising campaigns and immersive digital experiences that cut across all media channels. In addition, he handles day-to-day management of the creative team. His work has been published in such prestigious advertising showcases as Logo Lounge, Communication Arts, Graphis and Ads of the World. Born in New Jersey and raised in Florida, Glenn is a graduate of the Ringling College of Art and Design, where he earned a BFA in Graphic and Interactive Communications with a Minor in Photography. Prior to joining Paradise, he worked on a diverse array of brands, among them Marriott, Verizon, SeaWorld, Fresh Express, Sonny's BBQ, Earl of Sandwich, and Embry - Riddle Aeronautical University. Plus: Glenn is a serious aficionado of vintage film photography, and spends his spare time shooting images with his medium -format Hasselblad camera. His stunning photographs of Kennedy Space Center were actually selected by Hasselblad to be highlighted on the company's website and social channels. 154 Kristen Murphy Vice President, Account Services 8 Years' Experience With her vibrant personality, boundless energy and love for cultivating relationships, Kristen leads the agency's client partnerships team. Kristen digs deep —through observation, listening and analytics—to understand clients' business goals and objectives, and then to develop and implement custom strategies and tactics to ensure partner success. A Tampa Bay native, Kristen graduated from University of Central Florida with a degree in Advertising & Public Relations. Her career has seen her handle such brands as Space Florida, Orlando North, Amelia Island, Navarre Beach, Visit Tampa Bay, Ford, Mattamy Homes and Minto Communities. Plus: Kristen loves a good bike ride and treasures a smooth red wine —and an even smoother dance move —afterward. PARADISE Cyndy Murrieta Director, Integrated Media 35 Years' Experience Cyndy orchestrates the integration of Paradise's digital and traditional media offerings. She was previously Media Strategist at Watauga Group and Media Account Director at BVK, where she handled all media strategy and planning for Visit Orlando, one of the largest tourist destinations in the country. In her media planning roles, she has led strategy, planning, and buying for traditional and digital initiatives, working with clients in various business categories including destinations, resorts, attractions, national parks, fitness clubs, and home improvement. Client experience includes work with Visit Panama City Beach, Visit Orlando, St. Augustine, Ponte Vedra & The Beaches VCB, Kennedy Space Center Visitor Complex, Visit Newport Beach, Longboat Key Club and Resort, Naples Beach Hotel & Golf Club, Westin New York at Times Square, and Yosemite National Park. Plus: Cyndy was an Elementary Education major in college, with her eye on being a 3rd grade teacher. 155 Kent Liggett Chief Financial Officer 32 Years' Experience The breadth of Kent's financial expertise is matched only by the variety of industries in which he has honed his skills. As a controller, CFO and CPA, Kent has worked with companies in the agency/design, banking, home remodeling, hospitality management, insurance, financial services and automotive industries, as well as non -profits and state -level agencies. In his more than 30 years of experience, Kent has consistently delivered that rare mix of precision with efficiency and controls with strategy. At Paradise he leads all financial planning and analysis and manages all accounting systems for the company. A native of Iowa, Kent graduated from Iowa State University in Ames with a degree in Accounting. Plus: Despite what you might think about accountants, Kent races dirt bikes, enjoying the thrill of tackling the multi -terrain motos with his two sons. PARADISE Mary DeLong Tourism "Rock Star" Strategist & Business Development Consultant 30 Years' Experience Over the past three decades, Mary has been at the helm of some of the most innovative, successful and award - winning tourism marketing programs ever implemented. For the past 20, Mary has lead the growth of BVK's tourism practice making it one of the most celebrated in the nation -boasting a current client roster that includes Visit Orlando, Visit St. Pete/ Clearwater, The Maine Office of Tourism, Wyoming Office of Tourism, the Dominican Republic Ministry of Tourism; Experience Columbus, West Virginia Division of Tourism and the Visit Reno -Tahoe CVA. Prior to joining BVK, Mary was responsible for the Florida Division of Tourism and oversaw the initial transition to what is now Visit Florida. Mary began her tourism marketing career working on the Virginia Beach VCB; the Norfolk CVB; Colonial Williamsburg Foundation and the Virginia Division of Tourism. As of June 2020, Maryjoined Paradise as a new business strategy consultant for its ever-growing travel, tourism and DMO portfolio. 156 Your Naples -Based Team ,� �1 Amber de Lisser Account Services Director — Naples Office 12 Years' Experience As Account Director based in the Paradise Naples office, Amber manages the strategy and implementation of Naples, Marco Island and the Everglades CVB client advertising, media and creative plans. Amber has lived all around the world and is a dual citizen of Jamaica and the United States. Amber graduated from Stetson University with a BA in Marketing and Communications after which she worked on the branding and opening of the luxury mixed use real estate with the Lutgert Companies. Plus: Amber is a licensed realtor and yoga instructor, but her true passions are travel and culinary delights. PARADISE Jennifer Adams Sr. Manager, Social Media — Naples Office 13 Years' Experience Based in the Paradise Naples office, Jennifer engages audiences for Naples, Marco Island and the Everglades CVB through social media, copywriting, brand strategy and content marketing. Previously, she served as editor for Hibu, where she oversaw production of six hyperlocal community magazines, as well as for Gulfshore Media monthly, producing quarterly and annual lifestyle -focused publications in SW Florida. Plus: Jennifer owns her own horse and is a shoo-in for any competitive equestrian sports. 157 Luisa Laurelli Marketing Specialist 2 Years' Experience Luisa comes to Paradise from Sao Paolo, Brazil, with a background in account management and digital advertising in English, Spanish and Portuguese at Fullscreen Media and McKay Advertising + Activation. Plus: An itinerant traveler at heart, she loves to open Google Maps, pick a nearby point and just take off. Chelsea St. John Sr. Art Director 9 Years' Experience As a Senior Art Director, Chelsea is hands- on at every stage of a project's life cycle, from brainstorming creative concepts to designing print collateral, logos, websites and more. She graduated from the University of Central Florida where she studied Visual Journalism and Psychology. It was her love for storytelling and people that led her to her passion of branding and advertising. Chelsea has worked for multiple creative agencies in the South Florida area, including Cox Media Group, Levatas, 2TON Creative Agency, and OGK Creative, but decided to return home to her favorite city, St. Petersburg. When she isn't working with the creative team at Paradise, you'll find her listening to live music and exploring new restaurants. Plus: Chelsea has ridden in the Goodyear Blimp, and can attest to the fact that it's as cool as you'd imagine. PARADISE Caspar Blattmann Sr. Art Director 8 Years' Experience Caspar spent the first part of his professional life as a software engineer, then one day decided he wanted to try something else. He earned a certificate in Graphic Design Production & Graphic Interactive Design from Valencia College. Rather than merely putting together a portfolio, Caspar independently entered his work in the 2012 Orlando area student Addy Awards. He won four Golds, seven Silvers and capped it off by earning Best in Show. Before coming to Paradise, Caspar created work for such brands as Yosemite National Park, Niagara Falls State Park, Sheraton, Monte Carlo Las Vegas and others, at Evok and MMGY Global. The native of Switzerland attended the same prestigious university as Albert Einstein, ETH Zurich. Plus: He's been to the two smallest countries in the world: Vatican City and Monaco. Dylan Madigan Art Director 5 Years' Experience Dylan knew he wanted to be a graphic designer when most kids don't even know what one is. He was 7 years old. His first project as a youngster, was redesigning the Twin Towers after 9/11. That and other creative exercises sparked a passion for design that has never waned. Dylan went to an arts charter school, then on to USF St. Petersburg, where he earned a degree in Graphic Design and a minor in Art History. During college internships, Dylan worked on projects for Big Boy Restaurants, Star2Star Communications and Visit Tampa Bay, and as an intern for PP+K. Plus: Dylan not only plays guitar, piano and ukulele, he also composes music ... the Blues being his favorite. 158 Isaac Huskins Content Creator 8 Years' Experience Isaac's video production and motion graphic skills help Paradise create engaging, memorable content for our clients. His love of visual storytelling was no doubt honed by his passion for movies and through his work at world-famous destinations including the Florida Aquarium, Disney Parks and Universal Orlando Parks. Plus: If there's one thing he loves more than hot pizza, it's cold pizza. Rosemary O'Toole Traffic Manager 25 Years' Experience Rosemary literally keeps the agency running. On time. On budget. And with a calming demeaner that can soothe the savage creative person. FKQ, USF, the ASPCA and Jones Apparel Group were lucky enough to have her on staff before Paradise. Rosemary's title doesn't do justice to the chaos she (somehow) cultivates into composure. Plus: At one point in her life, she took bagpipe lessons. They didn't stick. Samantha Krone Sr. Media Planner/Buyer 9 Years' Experience Samantha develops strategies and buys media on behalf of Paradise clients. During her marketing career, she has managed media buying for the Tampa Bay Lightning, Amalie Arena, the Yuengling Center, Fox Sun Sports and the Tampa Theater. She's also worked for FKQ Advertising, where she managed media for McDonald's, Earl of Sandwich, Capital Tacos and others. Samantha has a degree in marketing from the University of South Florida. PARADISE Plus: Not only is she a force on the golf course, Samantha was once a competitive figure skater. Greg Reinhart Media Planner/Buyer 5 Years' Experience Greg's media buying experience spans work for clients such as the Dali Museum, USF, PetSmart Charities, Experience Kissimmee, Port of San Diego, (ISC)2 and John Deere. His background in retail marketing and e-commerce website management for Audi, Subaru and Mazda at Cascade Auto Group provides a well-rounded complement to Paradise's media team. Plus: Greg has run more than 10 half - marathons. Audrey Clifford Digital Content Specialist 5 Years' Experience Audrey has worked in social media both in-house and at the agency level prior to Paradise at Piquant Brands and The Go! Agency. During that time, she has seen a lot of social trends come and go, but she says the one thing that will always be a constant for her is the benefit of finding that perfect balance of the creative and the analytics. As a Digital Content Specialist for some of Paradise's destination clients, she gets the best of both worlds — the content creation and community management alongside the social insights and strategizing. Plus: Audrey a second-degree black belt in mixed martial arts and plays the piano. 159 Chris House Paid Social Media Manager 3 Years' Experience Chris monitors and manages the paid social campaigns for all of Paradise's clients, helping them get much more from their customers than just "likes." Chris joined Paradise from The Go! Agency and is both Facebook Blueprint Media Planning and Google Analytics Certified. Plus: He loves lacrosse. So much so that he still plays on a club team in Tampa. Austin Bray Digital Marketing Generalist 16 Years' Experience Austin is our resident pay -per -click and digital marketing sherpa, with experience in industries that range from entertainment and media to travel and tourism at Postcardmania and KTXL Fox40. He makes it a point to stay up-to-date and is certified in Google Analytics, Google Ads and Google Video Ads (YouTube). Plus: He is unwavering in his endless quest to "pet all the dogs." Beth Williams Controller 30 Years' Experience Beth uses her 30 years of accounting experience to make sure all payroll, budget, billing, P&L and other financial matters get done accurately and efficiently at Paradise. Her dry wit and quick laugh bust the stereotype of the ultra -serious accounting type. The Ohio native, who has a bachelor's degree in Accounting, last applied her number -crunching skills as the Accounting Manager for Tampa Bay Regional Planning Council and, prior to that, worked as Office Manager in skilled nursing facilities in her home state. Plus: As a child, Beth used to play kickball with Phil Donahue and his kids at Pleasant Hill Court in Centerville, Ohio. PARADISE April Roberts Accounting Clerk 20 Years' Experience April's background in with everything from major retailers to healthcare companies, including stints at Macy's, Quest Diagnostics, Carrier Exchange Inc. and Digital IP Voice Inc., helps keeps Paradise on track with all things financial. Plus: Her serious accounting skills belie the fact that she's performed stand-up at Caroline's Comedy Club in New York City. Carmen Terrell Billing Specialist 27 Years' Experience Carmen has roamed the halls of both law firms, like Hill Law Group, and engineering firms, like Meridien Research and Rimkus Consulting Group, so it's easy to understand why her skills with anything billing -related are second to none. Plus: She likes waking up early on Saturday mornings for Cars and Coffee. Subvendors At this time, Paradise does not foresee the need for subcontractors to service your account. If we were to hire such subcontractors/freelancers, please be assured that we would only select proven, experienced talent. 160 Danielle Ackerman ACCouni Lirectur Emlty Broaddus Ar moot E.,cur-,, Amber Debaser Account Direuor 1 M@rketft Specialist Taylor Smith Account Manager Samantha Krone Sr meda Planne1`113uyer Gry Reinhart Meda Planner: Buyrr Nicole McQuillen Media 8r,yer Chris House Paid Social Melia M— Austin Bray MAiW Marketing Specialist Cris D-s ek Director. Public Relations Jenne Rogers PR Account Manager Mary DeLong Tourlsm "Rack Sur' Strategist & business Development Carmen Terrell Billing $peUali,t April Roberts Payaties Manager Chelsea SL John Sr. Art Director G spar 6lathfia nn Sr Art D,,-lu, Dylan Madigan Art Direr ror iliac Hus kins Content Creator PARADISE Torre Merrick Chi Creative officer figs FYO'Twle Audrey C31 ford 7 affic & Production Vigital Content AAanager Speciallst Llndsay Neel Jennifer Adams Traffic & Production Sr. Manage, Coordinator Social Media 17R 49 162 Collier County Solicitation 20-7775 COM-5r C09441ty Administrative Services Department Procurement Services Division Form 4: Vendor Submittal — Local Vendor Preference Certification (Check Appropriate Boxes Below) State of Florida (Select County if Vendor is described as a Local Business) Collier County Lee County Vendor affirms that it is a local business as defined by the Procurement Ordinance of the Collier County Board of County Commissioners and the Regulations Thereto. As defined in Section Fifteen of the Collier County Procurement Ordinance: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non -permanent structure such as a construction trailer, storage shed, or other non -permanent shucture shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year under this section. Vendor must complete the following information: Year Business Established in ® Collier County or ❑ Lee County: March 1, 2018 Number of Employees (Including Owner(s) or Corporate Officers): Two 2 Number of Employees Living in ® Collier County or ❑Lee (Including Owner(s) or Corporate Officers): Two 2 If requested by the County, Vendor will be required to provide documentation substantiating the information given in this certification. Failure to do so will result in vendor's submission being deemed not applicable. Sign and Date Certification: Under penalties ofperjury, I certify that the information shown on this form is correct to my knowledge. Company Name: Paradise Advertising & Marketing, Inc. Date: �ul �/ l / 'aloac! Address in Collier or Lee County: Windsor Office Suites, Inc., 5660 Strand Court, Naples, FL, 34110 MM�Ma vtKIEVF__0MACi7//li'Mr • & Co -Owner 6/3t2020 3:30 PM p. 29 ***UPDATED JANUARY 28, 2020*** COLLIER COUNTY BUSINESS TAX BUSINESS TAX NUMBER: 032436 COLLIER COUNTY TAX COLLECTOR - 2800 N. HORSESHOE DRIVE - NAPLES FLORIDA 34104 - (238) 252-2477 VISIT OUR WEBSITE AT: www.colliertax.com THIS RECEIPT EXPIRES SEPTEMBER 30, 2020 LOCATION: 649 5TH AVE S STE. #217 ' ZONED: CITY_ `" LE BUSINESS PHONE: 727-823-9401 # ' �,I � LEGAL FORFI� STATE OR COUNTY LIC A 0 Corporafi n if CLASSIFICATION: ADVERTISING COMPANY • ' ' CLASSIFICATION CODE: 03606901 y �� This document is a business tax only. This is not certification that liceraw is qualified. It does not permit the licensee to violate any existing regulatory zoning laws e=ge staietca*y,-Zr r nor does if exempt the licensee from any other taxes or permits that may be required by taw. DISPLAY AT PLACE OF BUSINESS FOR PUBLIC INSPECTION. FAILURE TO DO SO IS CONTRARY TO LOCAL LAWS. PARADISE ADVERTISING & MARKETING, INC PARADISE ADVERTISING & MARKETING INC 150 SECOND AVE N STE 800 ST PETERSBURG, FL 33701 -THIS TAX IS NON -REFUNDABLE - DATE 08/08/2019 AMOUNT 30.00 RECEIPT VVVVW-20-00083982 Forms b PARADISE Collier County Solicitation 20-7775 Cof [7er coL!'i`iu AdrNniSaatve Services DepariRnent ProcurermeniSeMws Urvision Form l: Vendor Declaration Statement BOARD OF COUNTY COMMISSIONERS Collier County Government Complex Naples, Florida 34112 Dear Commissioners: The undersigned, as Vendor declares that this response is made without connection or arrangement with any other person and this proposal is in every respect fair and made in good faith, without collusion or fraud. The Vendor hereby declares the instructions, purchase order terms and conditions, requirements, and specifications/scope of work of this solicitation have been fully examined and accepted. The Vendor agrees, if this solicitation submittal is accepted by Collier County, to accept a Purchase Order as a form of a formal contract or to execute a Collier County formal contract for purposes of establishing a contractual relationship between the Vendor and Collier County, f'or the performance of all requirements to which this solicitation pertains. The Vendor states that the submitted is based upon the documents listed by the above referenced solicitation, The Vendor agrees to comply with the requirements in accordance with the terms, conditions and specifications denoted here in and according to the pricing submitted as a part of the Vendor's bids. Further, the Vendor agrees that if awarded a contract for these goods and/or services, the Vendor will not be eligible to compete, submit a proposal, be awarded, or perform as a sub -vendor for any future associated work that is a result of this awarded contract. 64 W,17l?S WHEREOF, WE have hereunto subscribed our names on this ; dal of 2020 in the County of in the State of Florida. T Firm's Legal Name: Paradise Advertising & Marketing, Inc_ Address: 150 Second Ave., N. Suite 800 City, State, Zip Code: St. Petersburg, FL 33701 Florida Certificate of Authority Document Number Federal Tax Identification Number *CCR 4 or CAGE Code *Only if Grant Funded State of Florida Department of State Corporation Document Number P02000030179 75-3029f21 NlA Telephone: 904899-2845 Email: bkarawkC&,paradiseadv.corri Signature by: -6ak- _ - {written} X B arbara Karasek (typed) Title: 6/3=20 3:30 PM CEO & Co -Owner P. 24 `UPDATEDJANUARY 28, 2020*** �1r Collier County Additional Contact Information Solicitation 20-7775 Send payments to: (required if different Company name used as payee,• same address as above from above) Contact name: Title - Address: City, State, Zip Telephone: Email: Office servicing NIA Collier County to place orders (required if different from above) NSA Contact name: Title: Address: City, State, ZTP Telephone: Email: 6/3/2020 3.30 PM p. 25 *1'.PDATED JANUARY 28, 2020*** Jb j Collier County Purchase Order Terms and Conditions 1. Offer This offer is subject to cancellation by the COUNTY without notice if not accepted by VENDOR within fourteen (14) days of issuance. 2. Acceptance and Confirmation This Purchase Order (including all documents attached to or referenced herein) constitutes the entire agreement between the parties, unless otherwise specifically noted by the COUNTY on the face of this Purchase Order. Each delivery of goods and/or services received by the COUNTY from VENDOR shall be deemed to be upon the terms and conditions contained in this Purchase Order. No additional terms may be added and Purchase Order may not be changed except by written instrument executed by the COUNTY. VENDOR is deemed to be on notice that the COUNTY objects to any additional or different terms and conditions contained in any acknowledgment, invoice or other communication from VENDOR, notwithstanding the COUNTY'S acceptance or payment for any delivery of goods and/or services, or any similar act by VENDOR. 3. Inspection All goods and/or services delivered hereunder shall be received subject to the COUNTY'S inspection and approval and payment therefore shall not constitute acceptance. All payments are subject to adjustment for shortage or rejection. All detective or nonconforming goods will be returned pursuant to VENDOR'S instruction at VENDOR'S expense. To the extent that a purchase order requires a series of performances by VENDOR, the COUNTY prospectively reserves the right to cancel the entire remainder of the Purchase Order if goods and/or services provided early in the term of the Purchase Order are non -conforming or otherwise rejected by the COUNTY. 4. Shipping and Invoices a) All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. b) No charges will be paid by the COUNTY for packing, crating or cartage unless otherwise specifically stated in this Purchase Order. Unless otherwise provided in Purchase Order, no invoices shall be issued nor payments made prior to delivery. Unless freight and other charges are itemized, any discount will be taken on the full amount of invoice. c) All shipments of goods scheduled on the same day via the same route must be consolidated. Each shipping container must be consecutively numbered and marked to show this Purchase Order number, The container and Purchase Order numbers must be indicated on bill of lading. Packing slips must show Purchase Order number and must be included on each package of less than container load (LCL) shipments and/or with each car load of equipment. The COUNTY reserves the right to refuse or return any shipment or equipment at VENDOR'S expense that is not marked with Purchase Order numbers. VENDOR agrees to declare to the carrier the value of any shipment made under this Purchase Order and the full invoice value of such shipment. d) All invoices must contain the Purchase Order number and any other specific information as identified on the Purchase Order. Discounts of prompt payment will be computed from the date of receipt of goods or from date of receipt of invoices, whichever is later. Payment will be made upon receipt of a proper invoice and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act," and, pursuant to the Board of County Commissioners Purchasing Policy. 5. Time Is Of the Essence Time for delivery of goods or performance of services under this Purchase Order is of the essence. Failure of VENDOR to meet delivery schedules or deliver within a reasonable time, as interpreted by the COUNTY alone, shall entitle the COUNTY to seek all remedies available to it at law or in equity. VENDOR agrees to reimburse the COUNTY for any expenses incurred in enforcing its rights. VENDOR further agrees that undiscovered delivery of nonconforming goods and/or services is not a waiver of the COUNTY'S right to insist upon further compliance with all specifications. GI Operations/Document Approved by Attorney Reviewed 12118/13: 5/5/10 6. Changes The COUNTY may at any time and by written notice make changes to drawings and specifications, shipping instructions, quantities and delivery schedules within the general scope of this Purchase Order. Should any such change increase or decrease the cost of, or the time required for performance of the Purchase Order, an equitable adjustment in the price and/or delivery schedule will be negotiated by the COUNTY and VENDOR. Notwithstanding the foregoing, VENDOR has an affirmative obligation to give notice if the changes wilt decrease costs. Any claims for adjustment by VENDOR must be made within thirty (39) days from the date the change is ordered or within such additional period of time as may be agreed upon by the parties. 7. Warranties VENDOR expressly warrants that the goods and/or services covered by this Purchase Order will conform to the specifications, drawings, samples or other descriptions furnished or specified by the COUNTY, and will be of satisfactory material and quality production, free from defects and sufficient for the purpose intended. Goods shall be delivered free from any security interest or other lien, encumbrance or claim of any third party. These warranties shall survive inspection, acceptance, passage of title and payment by the COUNTY. 8. Statutory Conformity Goods and services provided pursuant to this Purchase Order, and their production and transportation shall conform to all applicable laws. including but not limited to the Occupational Health and Safety Act, the Federal Transportation Act and the Fair Labor Standards Act. as well as any law or regulation noted on the face of the Purchase Order. 9. Advertising No VENDOR providing goods and services to the COUNTY shall advertise the fact that it has contracted with the COUNTY for goods and/or services, or appropriate or make use of the COUNTY'S name or other identifying marks or property without the prior written consent of the COUNTY'S Purchasing Department. 10. Indemnification VENDOR shall indemnify and hold harmless the COUNTY from any and all claims, including claims of negligence, costs and expenses, including but not limited to attorneys' fees, arising from, caused by or related to the injury or death of any person (including but not limited to employees and agents of VENDOR in the performance of their duties or otherwise), or damage to property (including property of the COUNTY or other persons), which arise out of or are incident to the goods and/or services to be provided hereunder. 11. Warranty of Nan -Infringement a) VENDOR represents and warrants that all goods sold or services performed under this Purchase Order are: a) in compliance with applicable laws; b) do not infringe any patent, trademark, copyright or trade secret; and c) do not constitute unfair competition. b) VENDOR shall indemnify and hold harmless the COUNTY from and against any and all claims, including claims of negligence, costs and expense, including but not limited to attorneys' fees, which arise from any claim, suit or proceeding alleging that the COUNTY'S use of the goods and/or services provided under this Purchase Order are inconsistent with VENDOR'S representations and warranties in section 11 (a). c) If any claim which arises from VENDOR'S breach of section 11 (a) has occurred, or is likely to occur, VENDOR may, at the COUNTY'S option, procure for the COUNTY the right to continue using the goods or services, or replace or modify the goods or services so that they become non -infringing, (without any material degradation in performance, quality, functionality or additional cost to the COUNTY). 12. Insurance Requirements The VENDOR, at its sole expense, shall provide commercial insurance of such type and with such terms and limits as may be reasonably associated with the Purchase order. Providing and maintaining adequate insurance coverage is a material obligation of the VENDOR. Ali insurance policies shall be executed through insurers authorized or eligible to write policies in the State of Florida. 13. Compliance with Laws In fulfilling the terms of this Purchase Order, VENDOR agrees that it will comply with all federal, state, and local laws, rules, codes, and ordinances that are applicable to the conduct of its business. By way of non -exhaustive example, this shad include the American with Disabilities Act and all prohibitions against discrimination on the basis of race, religion, sex creed, national origin, handicap, marital status, or veterans status. Further, VENDOR acknowledges and without exception or stipulation shall be fully responsible for complying with the provisions of the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et sea. and regulations relating thereto, as either may be amended. Failure by the awarded firm(s) to comply with the laws referenced herein shall constitute a breach of the award agreement and the County shall have the discretion to unilaterally terminate said G/ OperabonslDocument Approved by Attorney Reviewed 12/18/13; 515110 agreement immediately. Any breach of this provision may be regarded by the COUNTY as a material and substantial breach of the contract arising from this Purchase Order_ 14. Force Majeure Neither the COUNTY nor VENDOR shall be responsible for any delay or failure in performance resulting from any cause beyond their control, including, but without limitation to war, strikes, civil disturbances and acts of nature. When VENDOR has knowledge of any actual or potential force majeure or other conditions which will delay or threatens to delay timely performance of this Purchase Order, VENDOR shall immediately give notice thereof, including all relevant information with respects to what steps VENDOR is taking to complete delivery of the goods and/or services to the COUNTY. 15. Assignment VENDOR may not assign this Purchase Order, nor any money due or to become due without the prior written consent of the COUNTY. Any assignment made without such consent shall be deemed void. 16- Taxes Goods and services procured subject to this Purchase Order are exempt from Florida sales and use tax on real property, transient rental property rented, tangible personal purchased or rented, or services purchased (Florida Statutes, Chapter 212), and from federal excise tax. 17. Annual Appropriations The COUNTY'S performance and obligation to pay under this Purchase Order shall be contingent upon an annual appropriation of funds. 18- Termination This Purchase Order may be terminated at any time by the COUNTY upon 36 days prior written notice to the VENDOR. This Purchase Order may be terminated immediately by the COUNTY for breach by VENDOR of the terms and conditions of this Purchase Order, provided that COUNTY has provided VENDOR with notice of such breach and VENDOR has failed to cure within 10 days of receipt of such notice. 19- General a) This Purchase Order shall be governed by the laws of the State of Florida. The venue for any action brought to specifically enforce any of the terms and conditions of this Purchase order shall be the Twentieth Judicial Circuit in and for Collier County, Florida b) Failure of the COUNTY to act immediately in response to a breach of this Purchase Order by VENDOR shall not constitute a waiver of breach. Waiver of the COUNTY by any default by VENDOR hereunder shall not be deemed a waiver of any subsequent default by VENDOR. c) All notices under this Purchase Order shall be sent to the respective addresses on the face page by certified mail, return receipt requested, by overnight courier service, or by personal delivery and will be deemed effective upon receipt. Postage, delivery and other charges shall be paid by the sender. A party may change Its address for notice by written notice complying with the requirements of this section. d) The Vendor agrees to reimbursement of any travel expenses that may be associated with this Purchase Order in accordance with Florida Statute Chapter 112.061, Per Diem and Travel Expenses for Public Officers, employees and authorized persons. e7 In the event of any conflict between or among the terms of any Contract Documents related to this Purchase Order, the terms of the Contract Documents shall take precedence over the terms of the Purchase order. To the extent any terms and /or conditions of this Purchase Order duplicate or overlap the Terms and Conditions of the Contract Documents, the provisions of the Terms and/or Conditions that are most favorable to the County and/or provide the greatest protection to the County shall govern. Signed & Accepted_ A Name & Title: Barbara Karasek. CEO & Co -Owner Date, -1MLj('% So .t[J G1 Operations/Document Approved by Attomey Reviewed 12118/13; 5/5/10 Collier County Solicitation 20-7775 G�7er Grne�v Adniinz sl a#va Services Department Procurement Servrces OMSOn Form 2: Conflict of Interest Certification Affidavit The Vendor certifies that, to the best of its knowledge and belief, the past and current work on any Collier County project affiliated with this solicitation does not pose an organizational conflict as described by one of the three categories below: Biased ground rules —The firm has not set the "ground rules" for affiliated past or current Collier County project identified above (e.g„ writing a procurement's statement of work, specifications, or performing systems engineering and technical direction for the procurement) which appears to skew the competition in favor of my firm. Impaired objectivity — The firm has not performed work on an affiliated past or current Collier County project identified above to evaluate proposals / past performance of itself or a competitor, which calls into question the contractor's ability to render impartial advice to the government. Unequal access to information —The firm has not had access to nonpublic information as part of its performance of a Collier County project identified above which may have provided the contractor (or an affiliate) with an unfair competitive advantage in current or future solicitations and contracts. In addition to this signed affidavit, the contractor / vendor must provide the following: 1. Ali documents produced as a result of the work completed in the pastor currently being worked on for the above -mentioned project, and, 2. Indicate if the information produced was obtained as a matter ofpublic record (in the "sunshine") or through non-public (not in the "sunshine") conversation (s), meeting(s), document(s) and/or other means. Failure to disclose all material or having an organizational conflict in one or more of the three categories above be identified, may result in the disqualification for future solicitations affiliated with the above referenced project(s). By the signature below, the firm (employees, officers and/or agents) certifies, and hereby discloses, that, to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned interest or activity (financial, contractual, organizational, or otherwise) which relates to the project identified above has been fully disclosed and does not pose an organizational conflux. Paradise Advertising & Markegng,_Inc. Company Name Signature Barbara Karasek. CEO & Co-Foutider Print Name and Title State of C"' County of t>i �)Lt 1 The ,,Ting instrument was acknowledged fore me by means of ®` pl'j+sic Apr o © online notarization this ,,,Ting day of (month), _(year), by i�v� (name of person acknowledging (Signature of Public - State of Florida) ` j< olki R ` , Personally Known Ole Produced Identification f L 1) L_ Type of identification Produced 602020 3:30 PM (Print, Type, or Stamp Public) My Comm. Expires'* _ January 05, 2024 : Z r� No. M GG 9439W : Z v � I'f0 ! 111 O�'�, p' 26 *** UPDATF0 ,I ANti ARY 28, 2020*** Collier County Solicdation 20-7775 cof� w C�oumty Adminisirafive Servims Deparh*d Procuremem SerrxEs Oiwi in Form 3: Immigration Affidavit Certification This Affidavit is required and should be signed, by an authorized principal of the firm and submitted with formal solicitation submittals. Further, Vendors are required to be enrolled in the E-Verify program (httns://www.e-verifv.eovj. at the time of the submission of the Vendor's proposal/bid. Acceptable evidence of your enrollment consists of a copy of the properly completed E- Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding for the company which Kill be produced At the time of the submission of the Vendor's proposallbid or wiihin.ive (5) day of the County's Notice of Recommend A ► urd. FAILURE TO EXECUTE THIS AFFIDAVIT CERTIFICATION AND -SUBMIT -WITH VENDOR'S PROPOSAU BID MAY DEEM THE VENDOR'S AS NUN -RESPONSIVE,. Collier County will not intentionally award County contracts to any Vendor who knowingly employs unauthorized alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e) Section 274A(e) of the Immigration and Nationality Act Collier County may consider the employment by any Vendor of unauthorized aliens a violation of Section 274A (e) of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A (e) of the INA shall be grounds for unilateral termination of the contract by Collier County. Vendor attests that they are fully compliant with all applicable immigration laws (specifically to the 1986 immigration Act and subsequent Amendment(s)) and agrees to comply with the provisions of the Memorandum of Understanding with E-Verify and to provide proof of enrollment in The Employment Eligibility Verification System (E-Verify), operated by the Department of Homeland Security in partnership with the Social Security Administration at the time of submission of the Vendor's proposal/bid. State of t J(",-_ County of POV0, I Paradise Advertising & Marketing, Inc. A4�0 Company Name L41 Signature Barbara Karasek, CEO & Co -Owner Print Name and Title The fore oing insttument was acknowledged before me by means of L�l physical presence or 0 online notarization, this r i day of � f (month), � 7_[� {year], by i0 Y 0. (name of person acknowledging). �4 (Signature o otary Public - State of Florida) Personally Known OR Produced Identification _FL, �) L�, `Fype of Identification Produced 6/3/2020 3:30 PM (Print, Type, or Stamp Comtnir�9t Notary Public) My Comm. ExPirn - January 05, 2024 No. GO 9439W OF 01111611�1� p.27 ***t PDAiTEDJANUARY 28, 20201** E Verify wet co—e Barbara ifarasek Comoany User ID Paradise Advertising & Marketing, Inc. SKAR2801 'ROFILE - COMPANY - REPORTS- RESOURCES - Company Intormation Company Name Paradise Advertising & Marketing, Inc DUNS Number 147700780 Physical Location Address 1 150 Second Avenue North Address 2 Suite 800 C ity Saint Petersburg Slate Ft Lip Code 33T01 Gounty PINELLAS I Ad&tiorW Inforrnatiarl Employer Identffaatien Number 75a029621 Adminmtfatar Organization Oesignatlan EmplDyar Category Nape of these eategades apply V"J EoIK NAILS Code 541 - PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES �dYL W .View Original MOU Template Company to Alumber 370459 MaWng Address Address It 150 Second Avenue North Address 2 Suite 900 City Saint Petersburg State FL Tip Code 33701 Total Number of Employees 20 to 99 Total Hiring Sites t Vlew hROU Parent Organtxatian Tafal Points of Contact Vlow J Erlir .1DG OUT t E-Verify- off Company la Number: 370459 Information Required for the E-Verify Program Information relating to your Company: Paradise Advertising & Marketing, Inc. Company Name 150 Second Avenue North suite 800 Company Facility Address Saint Petersburg, FL 33701 150 Second Avenue North Suite 800 Company Alternate Address Saint Petersburg, FL 33701 County or Parish PINELLAS Employer Identification Number 753029621 North American Industry Classification Systems Code 541 Parent Company Number of Employees 20 to 99 Number of Sites Verified for 1 Page 14 of 17 E-Verify MOU for Employers I Revision Date 06/01/13 E-Verifv, - �Iln Company ID Number: 370469 Are you verifying for more than 1 site? If yes, please provide the number of sites verified for in each State: FLORIDA 1 site(s) Page 15 of 17 E-Verify MOU for Employers I Revision Date 06/01/13 E-Verify- Company ID Number: 370459 Information relating to the Program Administrator(s) for your Company on policy questions or operational problems: Name BETH WILLIAMS Phone Number (727) 821 - 5155 Fax Number Email Address bwilliams@paradiseadv.com Name Anthony J Karasek Phone Number (904) 903 - 1353 Fax Number Email Address tkarasek@paradiseadv.com Name Barbara Karasek Phone Number (727) 821 - 5155 Fax Number Email Address bkarasek@paradiseadv.com Page 16 of 17 E-Verify MOU for Employers I Revision Date 06/01/13 Colliet County 5olicitat1on20 JT75 INSURANCE AND BONDING RE UIREMENTS Insurance l Bvnd Type Required limits L ® Worker's Compensation Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government Statutory Limits and Requirements Evidence of Workers' Compensation coverage or a Certificate of Exemption issued by the State of Florida is required. Entities that are formed as Sole Proprietorships shall not be required to provide a proof of exemption. An application for exemption can be obtained online at https:llapps.fldfs.corn /bocexemptl 2_ ® Employer's Liability $ 500,000 single limit per occurrence 3. ® Commercial General Bodily Injury and Property Damage Liability (Occurrence Form) patterned after the current $`1,000,000 _single limit per occurrence, $2,000,000 aggregate for Bodily Injury ISO form Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. 4. ® Indemnification To the maximum extent permitted by Florida law, the ContractorNendor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not' limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor/ Vendor or anyone employed or utilized by the ContractorNendor in the performance of this Agreement_ 5. [X]Automobile Liability $1.000.0W Each Occurrence; Bodily Injury & Property Damage, Owned/Non-owned/Hired; Automobile Included 5. El Other insurance as noted: ® Professional Liability $=1,000,000_ Per claim & in the aggregate 7. ❑ Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers' check or an irrevocable letter of credit, a cash bond posted with the County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance Corporation- 8- ❑ Performance and Payment For projects in excess of $200,000, bonds shall be submitted with the executed Bonds contract by Proposers receiving award, and written for 100% of the Contract award amount, the cost borne by the Proposer receiving an award. The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner; provided, however, the surety shall be rated as "A-" or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5% of the reported policy holders' surplus, all as reported in the most current Best Key Rating Guide, published by AM. Best Company, Inc. of 75 Fulton Street, New York, New York 1003 S. 9. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 10_ ® Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by; or available for the benefit of, the Additional Insured and the Vendor's policy shall be endorsed accordingly. 11. 21 The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR Collier County Government, OR Collier County. The Certificates of Insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on bchdlf of C Uicr County. 6/3/2020 130 PM p. 33 Coilier County Solicitation 20-7775 12. ® On all certificates, the Certificate Holder must read: Collier County Board of County Commissioners, 3295 Tamiami Trail East, Naples, FL 34112 13. ® Thirty (30) Days Cancellation Notice required. 14. Collier County shall procure and maintain Builders Risk Insurance on all construction projects where it is deemed necessary. Such coverage shall be endorsed to cover the interests of Collier County as well as the Contractor. Premiums shall be billed to the project and the Contractor shall not include Builders Risk premiums in its project proposal or project billings. All questions regarding Builder's Risk Insurance will be addressed by the Collier County Risk Management Division, 611120 - CC Vendor's Insurance Statement We understand the insurance requirements of these specifications and that the evidence of insurability may be required within five (5) days of the award of this solicitation. The insurance submitted must provide coverage for a minimum of six (d) months from the date of award. Name of Firm Paradise Advertising & Marketing, Inc. Date -TU ' ,2 0 20 Vendor Signature Print Name Insurance Agency Agent Name 6/3/2020 3:30 PM Barbara Karasek, CEO & Co -Owner Shapiro Insurance Group Krista Todd Telephone Number 800-563-5467 p. 34 CERTIFICATE OF LIABILITY INSURANCE ATE (MMIDD;YYYY) 05/27/2020 r THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s), PRODUCER CONTACT Krista Todd NAME: Shapira Insurance Group PHONE (800) 563-5467 FAX (904) 530.5003 AIC No Ext : ANC, No Corporate Office: ADDRESS: kWdd@insureslg.Com IN SUR ER( Sj AFFOR DI NG COVERAGE NAIC s 9313 Old Kings Road S Jacksonville FL 32257 INSURER A . Centauri Specialty Insurance Company; A Rated 12573 INSURED INSURER B Southern -Owners Insurance Company, A++ Rated 10190 INSURER C : Associated Industries Insurance Co; A- Rated 23140 Paradise Advertising & Marketing Inc 150 2nd Ave N Ste BW INSURER D : Hiscox Insurance Company, Inc; A Rated 10200 INSURER E : Underwriters at Lloyd's London, A Rated St Petersburg FL 337013341 INSURER F COVERAGES CERTIFICATE NUMBER- 2020.0508 REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE: POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACTOR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE WUEDOR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OP INSURANCE INSD VWD POLICY -NUMBER POLICY EFF MMNDDrYYYY POLICY X MM1DD1YYYY LIMITS X COMMERCIAL GENERAL LIABILITY CLAIMS -MADE � OCCUR EACH OCCURRENCE S 2,01DO,000 PREMISES Ea occurrence S 540•000 MED EXPiAny one person S 10,000 PERSONAL& ADV INJURY s 2,000.000 A Y BOP0001315.02 OV0112020 0'1N01N2021 GEN'L AGG REGATE LIMIT APPLIES PER GENERAL AGGREGATE S 41000.000 P0LIG`v PRO JECT LOC PRODUCTS-GOM PLOP AGG S 4,000.000 5 OTHER- AUTOMOBILE LIABILITY ''OM61 N EP SINGLE LIMIT Ea acciden S 1,000.000 EAOILY1NJURY(Per person) S ANYAUTO A OWNED SCHEDULED AUTOS ONLY AUTOS BOPODD1315-02 0110V2020 01N01M21 BODILYINJURY(Per aogasnt) S HIRED HNON-OWNEC, AUTOS ONLY AUTOS ONLY PROPERTY DAMAGE Per accirienl s S X UMBRELLA LIAB x OCCUR PACH OCCURRENCE 5 1,000.000 AGGREGATE $ 1,000.000 B EXCESS LIAB CLAIMS -MADE 5155955500 0110112020 01101/2021 DED I X1 RETENTION S 10,000 Prod ucts-Co "Op Agg $ 1.000.1500 C WORiS£RSCOMP£NSRTION AND EMPLOYERS• LIABILITY Y N ANY PROPRIETORIAARTNERIEXECUTIVE � OFFIGERNMEM55R EXCLUDED? (Mandatory in NH) NIA AVX1148054 05108/2020 05/08/2021 . PERX---FrRH E.L. EACH ACCIDENT 5 1,000.000 E.L DISEASE.- EA EMPLOYEE S 1,000.000 11 ycs, describe under DESCRIPTION OF OPERATION below E L DISEASE - POLICY LIMIT S 1,ODO,OOO Q Professional Liability Y UOC-2135375-EO-20 0110112020 01/0112021 Each Claim Aggregate $1,000,000 $1,000,00 DESCRIPTION DF OPERATIONS I LOCATIONS I VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached IF more space is required) Far any and all work performed en behalf of Collier County. Collier County Board of Commissioners is an AdditlonaI Insured With respect to General & Professional Liability coverage - CERTIFICATE HOLDER CANCELLATION SHOULD ANY Of THEABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE 1)ELIVERED IN COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS ACCORDANCE WITH THE POLICY PROVISIONS. 3295 TAMIAMI TRAIL EAST, AUTHORIZED REPRESENTATIVE SUITE 303 NAPLES FL 34112 T -�� s- Q 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016103) The ACOR D name and logo are registered marks of ACORD i=prm W11111111111119 Request for Taxpayer Give Form to the (Rev. October2010) Identification Number and Certification requester. Do not ❑epartment of the Treasury send to the IRS. Internal Revenue Service 1 Go to www.irs.gov/FormM for instructions and the latest information. i Name (as shown an your Income tax return). Narne is required on this line; do not leave this fine blank. Paradise Advertising & Marketing, Inc. A. o 2 Business nameldi srega rded entity name, if different from above 3 Check appropriate box for federal tax classifcalion of the person whose name is entered 0n Hne 1 _ Check only one of the following seven boxes. ❑ Individual/sole proprietor or ❑ C Corporation R S Corporation ❑ Partnership ❑ Trusllestate single -member LLC ❑ Limited liabllity company. Enter the tax alasslrcati❑n (C=C c❑rp01`311100. S=S COrppraliph, P=Partnership) ■ Note: Clack the appropriate box in the line above for the tax classification of the single -member owner, Do not check LLC if the LLC Is classified as a single -member LLC that is disregarded from the owner unless the owner of the LLC is another LLC That Is not disregarded from the owner for L1.S_ federal tax purposes_ 01hervwise, a single -member LLC Iha is disregarded from the owner should check the appropriate box for the to classification of its owner. II Other (see instructions) ■ 5 Address (number, street, and apt. or suite no.) See instructions. 150 Second Avenue N, Suite #ROD 6 City, state, and ZiP code St. Petersburg, FL 33701 7 List account numbers) here {optional} for Identification Number I 4 Exemptions (codes apply only to pertain eniilies, not individuals; see instructions on page 3)- Exempt payee code (if any) Fxemption from FATCA reporting code tit any) (AWro-tax vu f%M nMwrd mtJdn Orb US 7 Requester's name and address (optional) Enter your TiN in the appropriate box. The TiN provided must match the name given on line f to avoid backup vv fthhoiding. For individuals, this is generally your social security number (SSN), However, for a resident alien, sole proprietor, or disregarded entity, see the instructions for Part 1, later. For other entities, it is your employer identification number (EIN), If you do not have a number, see Now to get TIN, later. Note: If the account is in more than one name, see the instructions for Irene 1. Also see What Name and Number To Give the Requester for guidelines on whose number to enter. Certification Under penalties of perjury, I certify that: Social security number or Employer identification number 7 1 5 I— 3 0 1 2 9 1 6 Z 1 1 1. The number shown on this form is my correct taxpayer identification number (or I am walting for a number to be issued to me); and 2. 1 am not subjectto backup withholding because: (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue Service (IRS) that I am subject to backup uvlthhaId! ng as a result of a failure to report all interest a dividends, or (c) the IRS has notified me that I am no longer subject to backup withholding; and 3. 1 am a U.S. citizen or other U.S. person (defined below); and 4. The FATCA vade(s) entered on this form {if any) indicating that I am exempt from FATCA reporting Is correct_ Certification €nstructions. You must cross out Item 2 above if you have been notified by the IRS that you are currently subject to backup withholding because you have failed to report all interest and dividends on your tax return. For real estate transactions, item 2 does not apply, For mortgage Interest paid, acquisition or abandonment of secured property, cancellation of debt, contributions to an individual retirement arrangement (IRA), and generally, payments other than interest and dividends, ZQ are not required to sign they certification, but you must provide your correct TIN. See the instructions for Part II, later. Sin — f g of of Here u.S. person � U pate ■ 2020 General Instructions ■ Form 1099-DIV (dMdends, including those from stocks or mutual funds) Section references are to the Internal Revenue Code unless otherwise a Form 1 Q99-MISC (various types of income, prizes, awards, or gross noted. proceeds) Future developments, For the latest information about developments related to Form W-9 and its instructions, such as legislation enacted after they were published, go to www.irs.gov/FormWY. Purpose of Form An Ind ivtduaI or entity (Form W-9 requester) who is requireo to file an information return with the IRS must obt2ln your correct taxpayer identification number (IN) which may be your social security number (SSN), individual taxpayer identification number ()TIN), adoption taxpayer identification number (ATIN), or employer identification number (ElN), to report on an information return the amount paid to you, or other amount reportable on an information return. Examples of information returns include, but are not limited to, the following. ■ Form f 099-INT (innterest earned or paid) ■ Form 1 Q99-B (stock or mutual fund sales and certain other transactions by brokers) • Form 1099-S (proceeds from real estate transactions) • Form 1099-K {merchant card and third party network transactions) • Form 1098 )home mortgage interest), 1098-E (student loan interest), t 098-T (tuition) • Form i a99-C (canceled debt) • Form 1099-A (acquisition or abandonment of secured property) Use Form W4 only If you are a U.S. person (Including a resident alien), to provide your correct TIN. i{you do not return Form W-9 to the requester with a 77N, you might be subject to backup withholding. See What is backup withholding, later. Cat. No.10231 R Form W-9 (Rev. 1 ❑-2d18) Co Ter CvUM Email: Administraiii+e Services division Viviana.Giarimoustas@colliercountyfl.gov ProcurementServb�!s Telephone: (239) 252-8375 Addendum 1 Date: 6/16/2020 From: Viviana Giarimoustas, Procurement Strategist To: Interested Bidders Subject. Addendum # 1 Solicitation 20-7775 Tourism Marketing & Promotions The following clarifications are issued as an addendum identifying the following clarification to the scope of work, changes, deletions, or additions to the original solicitation document for the referenced solicitation: 2020 Marketing Plan has been provided for reference only. If you require additional information please post a question on our Bid Sync (www.bidsypc.com] bidding platform under the solicitation for this project. Please sign below and .return a copy of this Addendum with your submittal for the above referenced solicitation. . If (Signature) , - - r (Name of Firm) 71f1.M.- Date fib'* /lip . State of Florida Department of State I certify from the records of this office that PARADISE ADVERTISING & MARKETING, INC. is a corporation organized under the laws of the State of Florida, filed on March 20, 2002. The document number of this corporation is P02000030179. I further certify that said corporation has paid all fees due this office through December 31, 2020, that its most recent annual report/uniform business report was filed on February 21, 2020, and that its status is active. I further certify that said corporation has not filed Articles of Dissolution. Given under my hand and the Great Seal afflie State of Florida atT'alkhassee, the Capital, flux flee Twenty frxt day of February, 2020 Tracking Number: 0894953285CC To authenticate this certificate,visit the following site, enter this number, and then f allow the instructions displayed. http s : //services. sunb iz. o rg/Filings/C ertificate OfS tatus/C a rtif icateAuthentic atim Collier County .:r 4rooffier Coiumty Adrnmtratve Services Department Procurernent Services Division Vendor Check List Solicitation 20-7775 IMPORTANT: Please review carefully and submit with your ProposaLrBid. Vendor should checkoff each of the following items: General Bid Instructions has been acknowledged and accepted. IV Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. See Section 8. Form 1: Vendor Declaration Statement See Seetion 8. Form 2: Conflict of Interest Certification See Section 8. Proof of status from Division of Corporations - Florida Department of State (If work performed in the State) - httQ:I/dos.myflorida.com/sunbiz/ should be attached with Your submittal. See Section S. 0 Vendor MUST be enrolled in the E-Verify - https://www.e-verify.gov/ at the time of submission of the proposal/bid, IV Form 3: Immigration Affidavit Certification MUST be signed and attached with your submittal or you MAY be DEEMED NON -RESPONSIVE See Section 8. E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. See Section 8. Forth 4: Certification for Claiming Status as a Local Business, if applicable, has been executed and returned. Collier or Lee County Business Tax Receipt should be attached with your submittal to be considered. See Section 7. Form 5: Reference Questionnaires form MUST be utilized for each required reference and included with your submittal, or you MAY be DEEMED NUN -RESPONSIVE. See Section 5. ❑ Form 6: Grant Provisions and Assurances package in its entirety, if applicable, are executed and should be included with your submittal. All forms must be executed, or you MAY be DEEMED NON -RESPONSIVE. NIA Vendor W-9 Form. See Section 8. Vendor acknowledges Insurance Requirements and is prepared to produce the required insurance certificate(s) within five (5) days of (he County's issuance of Notice of Recommend Award. See Section 8. The Bid Schedule has been completed and attached with your submittal, applicable to bids. NI A Copies of al requested licenses and/or certifications to complete the requirements of the project. IV All addenda have been signed and attached, or you MAY be DEEMED NON -RESPONSIVE. See Section 8. ❑ County's IT Technical Architecture Requirements has been acknowledged and accepted., if applicable. NI A ❑ Any and all supplemental requirements and terms has been acknowledged and accepted, if applicable. N/ A 5/3/2020 3:30 PM p. 23 ***UPDATED JANUARY 28, 2020*** (j , Thank you for the opportunity to demonstrate how Together We Will do great things. L Imb Barbara J. Karasek CEO & Co -Owner Paradise Advertising & Marketing, Inc. 150 Second Avenue North ,r Suite 800 St. Petersburg, FL 33701 Cell: 904-899-2845 Email: bkarasek@paradiseadv.com Office: 727-821-5155 x 103 Fax: 727-822-3722 4F V. ' t �y •S,i I-2 11.F.3 AdmMeSeRaDva RFP # 20-7775 Title: Tourism Marketing and Promotions Selection Committee Scoring Sheet (STEP 1) Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their scoring of the proposals. Step 2: The procurement professional will review the mathematically tabulated scores. Step 3: The Committee will determine the number of proposers to bring back for oral presentations. Name of Firm Troy Maggie Debbie Claudia Total Scores Final Rank Paradise Advertising & Marketing Inc. 84 87 89 92 352.00 1 Madden Preprint Media LLC dba Madden Media 81 79 74 81 315.00 2 Miles Partnership LLLP 74 84 75 78 311.00 3 Quenzel & Associates Inc. 84 80 62 76 302.00 4 Starmark International Inc. 78 84 71 65 298.00 5 Spark Branding House Inc. 76 74 63 83 296.00 6 The Partnership of Atlanta 67 65 63 41 236.00 7 Procurement Professional viarana gia��tw Page 1 of 1 Packet Pg. 439 DocuSign Envelope ID: CO23F3D2-B0B7-488D-9A82-34A1 E7341`797 00111''ev County Administrative Services Department Procurement Services Division Notice of Recommended Award Solicitation: 20-7775 Title: Tourism, Marketing, and Promotion Due Date and Time: 7/1/2020 10:00 AM Respondents: Company Name City County State Final Ranking Responsive/Responsible Paradise Advertising & Marketing Inc. St. Petersburg Pinellas FL 1 YES/YES Madden Preprint Media LLC dba Madden Media Tucson Pima AZ 2 YES/YES Miles Partnership LLLP Sarasota Sarasota FL 3 YES/YES Quenzel & Associates Inc. Fort Myers Lee FL 1 4 YES/YES Starmark International Inc. Fort Lauderdale Broward FL 5 YES/YES Spark Branding House Inc. Tampa Hillsborough FL 6 YES/YES The Partnership of Atlanta Atlanta Fulton GA 7 YES/YES Utilized Local Vendor Preference: Yes 0 No - Recommended Vendor(s) For Award: On June 1, 2020 the Procurement Services Division released Request for Proposal 20-7775 Tourism, Marketing, and Promotion. 12,650 firms were notified, 224 firms viewed the solicitation information and seven (7) proposals were received on July 1, 2020. A selection committee convened on July 31, 2020 and a final ranking was established. Award is recommended to Paradise Advertising & Marketing Inc. Contract Driven = Purchase Order Driven 0 Required Signatures DocuSigned by: Project Manager: ^^ I',� �1 Jack Wert J�" = �-�'1 8/11/2020 Procurement Strategist: DocuSigned by: Viviana Giarimoustas 8/11/2020 Procurement Services Director: FDocuSigned by: H 8/11/2020 �M Sandra Herrera Date Packet Pg. 440 11.F.5 FIXED FEE PROFESSIONAL SERVICE AGREEMENT # 20-7775 for Tourism Marketing & Promotions THIS AGREEMENT, made and entered into on this day of 20 20 , by and between Paradise Advertising & Marketing, Inc. _ __ , authorized to do business in the State of Florida, whose business address is 150 Second Ave., N, Suite 800, St. Petersburg, FL 33701 , (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WITNESSETH: 1. The Agreement shall be for a three I (I_) year period, commencing ❑ upon- the --date of - Board- -approval A on October 1.2020_ and terminating three (3 ) year(s) from that date or until all outstanding Purchase Order(s) issued prior to the expiration of the Agreement period have been completed or terminated. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for two (2) additional one (1) year(s) periods. The County shall give the Contractor written notice of the County's intention to renew the Agreement term prior to the end of the Agreement term then in effect. The County Manager, or his designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred and eighty (180) days. The County Manager, or his designee, shall give the Contractor written notice of the County's intention to extend the Agreement term prior to the end of the Agreement term then in effect. 2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work upon issuance of a W Purchase Order ❑ Notice to Proceed. 3. STATEMENT OF WORK. The Contractor shall provide services in accordance with the terms and conditions of ❑E Request for Proposal (RFP) ❑ Invitation--to-Bid (tTB) ❑ Other--- __#. ---_-) # 20-7775 , including all Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to herein and made an integral part of this Agreement. ■❑ The Contractor shall also provide services in accordance with Exhibit A — Scope of Services attached hereto. Page 1 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.1) Packet Pg. 441 11.F.5 3.1 This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County's Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 3.2 The execution of this Agreement shall not be a commitment to the Contractor to order any minimum or maximum amount. The County shall order items/services as required but makes no guarantee as to the quantity, number, type or distribution of items/services that will be ordered or required by this Agreement. 4. THE AGREEMENT SUM. The County shall pay the Contractor for the performance of this Agreement based on Exhibit B- Fee Schedule, attached hereto and the price methodology as defined in Section 4.1. Payment will be made upon receipt of a proper invoice and upon approval by the County's Contract Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act". 4.1 Price Methodology (as selected below): Q Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks are transferred from the County to the contractor; and, as a business practice there are no hourly or material invoices presented, rather, the contractor must perform to the satisfaction of the County's project manager before payment for the fixed price contract is authorized. ❑i Time and Materials: The County agrees to pay the contractor for the amount of labor time spent by the contractor's employees and subcontractors to perform the work (number of hours times hourly rate), and for materials and equipment used in the project (cost of materials plus the contractor's markup). This methodology is generally used in projects in which it is not possible to accurately estimate the size of the project, or when it is expected that the project requirements would most likely change. As a general business practice, these contracts include back-up documentation of costs; invoices would include number of hours worked and billing rate by position (and not company (or subcontractor) timekeeping or payroll records), material or equipment invoices, and other reimbursable documentation for the project. F-I Unit Proca- The County agrees to pay a firm total fixed price (inclusive of all ts, including r, materials, equipment, overhead, etc.) for a repetitive-pmduGt ol: sew.ce delivered (i.A—. ins-ta;1lation price per ton, deli, -r package carton, etc- The invoice must identify the uni r-eGeived (no co-Intr-an-tor inventory or cost ve.rifin-Wation)7 Page 2 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 442 11.F.5 4.2 Any County agency may obtain services under this Agreement, provided sufficient funds are included in their budget(s). 4.3 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of the Agreement. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this Agreement. 4.4 n■ Travel and Reimbursable Expenses: Travel and Reimbursable Expenses must be approved in advance in writing by the County. Travel expenses shall be reimbursed as per Section 112.061 Fla. Stats. and Collier County Resolution 2006-40, Fla. Stat. Section 125.0104. RPimhursements shall be at the followina rates: .._....__..-- - -- Miles a $0.44.5 per mile Breakfast $6.00 Lunch $11.00 Dinner $19.00 Airfare Actual ticket cost limited to tourist or coach class fare Rental car Actual rental cost limited to compact or standard -size vehicles Lodging Actual cost of lodging at single occupancy rate with a cap of no more than $150.00 per night Parking Actual cost of parking Taxi or Airport Limousine Actual cost of either taxi or airport limousine Reimbursable items other than travel expenses shall be limited to the following: telephone long-distance charges, fax charges, photocopying charges and postage. Reimbursable items will be paid only after Contractor has provided all receipts. Contractor shall be responsible for all other costs and expenses associated with activities and solicitations undertaken pursuant to this Agreement. 5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C. Page 3 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.I ) Packet Pg. 443 11.F.5 6. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or emailed to the Contractor at the following: Company Name: Paradise Advertising & Marketing, Inc. Address: 150 Second Avenue N, Suite 800 St. Petersburg, FL 33701 Authorized Agent: Attention Name & Title: Telephone: E-Mail(s): Barbara J, Karasek, CEO (904) 899-2845 Bkarasek@paradiseadv.com All Notices from the Contractor to the County shall be deemed duly served if mailed or emailed to the County to: Board of County Commissioners for Collier County, Florida Division Director: Jack Wert Division Name: Tourism Division Address: 2660 Horseshoe Drive, N #105 Naples, FL 34104 Administrative Agent/PM: Jack Wert, Executive Director Telephone: (239) 252-2402 E-Mail(s): Jack.Wert@colliercountyfl.gov The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non -County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. Page 4 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 444 11.F.5 9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the Agreement of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 10. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said Agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be the sole judge of non-performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Agreement Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 12. INSURANCE. The Contractor shall provide insurance as follows: A. 0 Commercial General Liability: Coverage shall have minimum limits of $1,000,000 Per Occurrence, $ 2,000,000 aggregate for Bodily Injury Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. B. Q Business Auto Liability: Coverage shall have minimum limits of $1,000,000 Per Occurrence, Combined Single Limit for Bodily Injury Liability and Property Damage Liability. This shall include: Owned Vehicles, Hired and Non - Owned Vehicles and Employee Non -Ownership. C. Q Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal laws. Page 5 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) G�;Fte 0 Packet Pg. 445 11.F.5 The coverage must include Employers' Liability with a minimum limit of $ 500,000 for each accident. D. -1 Professional Liability: Shall be maintained by the Contractor to ensure its legal liability for claims arising out of the performance of professional services under this Agreement. Contractor waives its right of recovery against County as to any claims under this insurance. Such insurance shall have limits of not less than $1,000,000 each claim and aggregate. & F] Cvber Liability: Coverage shall have rninimum limits of $ per eccnGg- ❑fie _ G- ❑ eosurrence H-. ❑ ' essurrenGe t- ❑ L-: ❑ (21�� Coverage shall have Special Requirements: Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR, Collier County Government shall be listed as the Certificate Holder and included as an "Additional Insured" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Contractor's policy shall be endorsed accordingly. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Contractor during the duration of this Agreement. The Contractor shall provide County with certificates of insurance meeting the required insurance provisions. Renewal certificates shall be sent to the County thirty (30) days prior to any expiration date. Coverage afforded under the policies will not be canceled or allowed to expire until the greater of: thirty (30) days prior written notice, or in accordance with policy provisions. Contractor shall also notify County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, cancellation, non -renewal or material change in coverage or limits received by Contractor from its insurer, and nothing contained herein shall relieve Contractor of this requirement to provide notice. Page 6 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 446 11.F.5 Contractor shall ensure that all subcontractors comply with the same insurance requirements that the Contractor is required to meet. 13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, property damage, direct or consequential damages, or economic loss, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 13.1 The duty to defend under this Article 13 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Contractor. Contractor's obligation to indemnify and defend under this Article 13 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on behalf of the County by the Tourism Division 15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 16. CUMP®NEN`t' PARTS OF ➢ HIS AGREEMENT. This Agreement consists of the following component parts, all of which are as fully a part of the Agreement as if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), R Exhibit A Scope of Services, Exhibit B Fee Schedule, A RFP/ ❑ ITB/O Other f#20-7775 , including Exhibits, Attachments and Addenda/Addendum, cwihagontient n1infee —and Other Evhihit/At4wrhmenf: .1 ........ .� .,........., Page 7 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 447 11.F.5 17. APPLICABILITY. Sections corresponding to any checked box (M) will expressly apply to the terms of this Agreement. 18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this Agreement is subject to appropriation by the Board of County Commissioners. 19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any Agreement held by the individual and/or firm for cause. 20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended; taxation, workers' compensation, equal employment and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes, and the Florida Public Records Law Chapter 119, including specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows: IF THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT: Communication and Customer Relations Division 3299 Tamiami Trail East, Suite 102 Naples, FL 34112-5746 Telephone: (239) 252-8999 The Contractor must specifically comply with the Florida Public Records Law to: Keep and maintain public records required by the public agency to perform the service. Page 8 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 448 11.F.5 2. Upon request from the public agency's custodian of public records, provide the public agency with a copy of the requested records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. 3. Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law for the duration of the contract term and following completion of the contract if the Contractor does not transfer the records to the public agency. 4. Upon completion of the contract, transfer, at no cost, to the public agency all public records in possession of the Contractor or keep and maintain public records required by the public agency to perform the service. If the Contractor transfers all public records to the public agency upon completion of the contract, the Contractor shall destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. If the Contractor keeps and maintains public records upon completion of the contract, the Contractor shall meet all applicable requirements for retaining public records. All records stored electronically must be provided to the public agency, upon request from the public agency's custodian of public records, in a format that is compatible with the information technology systems of the public agency. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this Agreement and the County shall have the discretion to unilaterally terminate this Agreement immediately. 21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County encourages and agrees to the successful Contractor extending the pricing, terms and conditions of this solicitation or resultant Agreement to other governmental entities at the discretion of the successful Contractor. 22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. 23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to this Agreement in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. 24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the Page 9 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 449 11.F.5 commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 25. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. 26. ❑ The eutilized e th-pfa Fil AGREEMENT STAFFING. The Contractor's personnel and management to be utilized for this Agreement shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the Agreement. The Contractor shall assign as many people as necessary to complete required services on a timely basis, and each person assigned shall be available for an amount of time adequate to meet required services. 27. ❑Q ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents, the terms of solicitation the Contractor's Proposal, and/or the County's Board approved Executive Summary, the Contract Documents shall take precedence. ■ Page 10 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 450 11.F.5 imnncinrr the mnre strict-Gr coy..S bI;gMt;nn rindcr the 1 nnfrNrt r)nriimcnfe Nirnnn fhc Contractor at County's discretion 28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. 29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as amended. Background checks are valid for five (5) years and the Contractor shall be responsible for all associated costs. If required, Contractor shall be responsible for the costs of providing background checks by the Collier County Facilities Management Division for all employees that shall provide services to the County under this Agreement. This may include, but not be limited to, checking federal, state and local law enforcement records, including a state and FBI fingerprint check, credit reports, education, residence and employment verifications and other related records. Contractor shall be required to maintain records on each employee and make them available to the County for at least four (4) years. All of Contractor's employees and subcontractors must wear Collier County Government Identification badges at all times while performing services on County facilities and properties. Contractor ID badges are valid for one (1) year from the date of issuance and can be renewed each year at no cost to the Contractor during the time period in which their background check is valid, as discussed below. All technicians shall have on their shirts the name of the contractor's business. The Contractor shall immediately notify the Collier County Facilities Management Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to Collier County separates from their employment. This notification is critical to ensure the continued security of Collier County facilities and systems. Failure to notify within four (4) hours of separation may result in a deduction of $500 per incident. (Intentionally left blank -signature page to follow) Page 11 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) W Packet Pg. 451 IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have executed this Agreement on the date and year first written above. ATTEST: Crystal K. Kinzel, Clerk of Courts & Comptroller LIZA Dated: (SEAL) Contractor's Witnesses: Contractor's First Witness I HOW? r. TType/print s Second nt witness name Approved as to Form and Legality: County Attorney Print Name BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Burt L. Saunders Chairman Paradise Advertising & Marketing, Inc. Contractor By: ti A4ca-, g-, Signature " * Kafia&K TType/print signature and deT Page 12 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) FPacket Pg. 452 11.F.5 Exhibit A Scope of Services �■ following this page (pages 1 through 3 ) ❑ this exhibit is not applicable Page 13 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) ,;z Packet Pg. 453 11.F.5 RFP# 20-7775 `Tourism Marketing & Promotions" EXHIBIT A SCOPE OF SERVICES The term "Agency" and "Contractor" shall be used interchangeably throughout the Agreement. I. Scope and Contractor Responsibilities The County is seeking a full -service advertising, promotion, marketing and digital agency with extensive experience in marketing tourism destinations in various local, regional, national and international target markets. The Agency should have extensive expertise in domestic and international advertising, social media and digital marketing and in strategic planning and implementation of annual marketing plans and promotional programs and events. While the Agency will be acting in an independent contractor role, the County may: Provide temporary workspace, access to telephone and Internet service if needed while on County property at County's expense. Reimburse pre -approved travel expenses related to executing the marketing plan elements or production of advertising or promotional materials as outlined in FS 125.0104 and County Resolution 2006- 40. Pre -approve any advertising, production, media and travel expenditures created or distributed by the successful firm. The Agency will be responsible to provide (this list is not exhaustive and is intended to be illustrative in nature) the following: • An annual marketing plan and a longer -term strategic plan • An advertising campaign which will allow for the broadest possible exposure into international and domestic markets within the available budget maximizing the usage of cooperative advertising, and identifying promotional and value-added opportunities; • Develop, nurture and promote targeted consumers, meeting planners, trade professionals and sports event organizers. • Be knowledgeable of and provide extensive industry research models, for use in targeting strategic audiences and to determine and report return on investment of all campaigns and activities. • Explore and provide possible joint -advertising programs which would match the CVB with travel related and non -travel advertisers, e.g., airlines, auto rental centers, credit card companies, luggage companies, suntan product manufacturers, etc., as well as regional and statewide promotions with other destination marketing organizations. • Provide advertising, marketing and promotional services which promote Collier County as a tourist destination worldwide. • Provide a "lead" contact person/project manager to the County; an individual who shall serve as a first point of contact between the County and the agency. The Collier County Tourism Director or designee, at their sole discretion, shall approve the appointment of the "lead" contact person/ project manager. The firm, and all of its agents and subcontractors, are expected to comply with Florida Statute 125.0104 and the County's Ordinance 92-60 as amended and County Resolution 2006-40. IL Marketing and Advertising Flat Service Fee For marketing and advertising services in paid media and production, the County prefers to pay an agreed upon annual fixed service fee in twelve monthly installments in lieu of media commissions and mark up on outside vendor services. This fee will be a percentage of the total annual Collier County's Board approved destination marketing budget comprised of paid media, creative services, production of all media and collateral materials, photography and video production. This fixed service fee will include account management service time, senior Page 1 of 3 Exhibit A -Scope of Services 4 Packet Pg. 454 11.F.5 management, media research, media buying and verifying, accounting, administrative and other internal operating costs. No markup will be applicable for vendor or sub -contracted services, paid media, social or digital media. Professional Fees/Creative Work -Optional Services Optional Services includes any other related professional services (other than the Marketing and Advertising Flat Service Fee), for marketing and promotional creative design, advertising, production, photography, online and social media production and creative design, copywriting, direct mail development, audiovisual production services, marketing research, social media creative and supervision and promotional publicity. Hourly rates for these services are outlined in Exhibit B Fee Schedule. The Agency will provide quotes for pre -approval and invoices and proof of performance for each of these services/projects which will include: A project quote estimate that includes the number of hours by each position (hourly rate) the extended total, and any anticipated subcontractor hours and rates, travel, and miscellaneous charges such as expenses relating to "photo shoots," wardrobe, television or radio ads, special printing or service charges, etc. at no additional mark-up or surcharges fees (at cost amounts); An agency invoice which matches the approved estimate and includes the number of hours by each position (with their hourly rate) and the extended total for payment and "at cost" invoices. Provide a copy of the advertising, promotional and marketing information or documentation of paid media delivered such as affidavits. IV. General Requirements: a) Retain a permanent full-time staffed office within Collier County. Other branch offices or the main office will be considered as part of the total corporate entity of the agency. b) Pay media and production invoices/bills upon demand from suppliers with a full understanding that the agency will not be reimbursed until the service has been performed and/or the promotion/advertisement has appeared, and proof of performance has been supplied to and accepted by the County. c) Prepare reports required by the County and submit said reports as requested, including formal monthly presentations to the Tourist Development Council (TDC) at the agency's expense. Establish and maintain a system of records, books, and accounts in a manner satisfactory to the County, which is consistent with and for the durations mandated by the affordability period. d) The selected firm will keep adequate records and supporting documentation which concern or reflect its services. The records and documentation will be retained by the firm for a minimum of five (5) years from the date of termination of this agreement. e) The County, or any duly authorized agents or representatives of the County, shall, free of charge, have the right to audit, inspect and copy all such records and documentation as often as they deem necessary during the period of this agreement and during the five (5) year period noted above; provided however, such activity shall be conducted only during business hours. f) We understand a portion of this work may be subcontracted to meet expertise or timelines for the County. Similarly, the County reserves the right to contract/utilize other service providers during the term of this contract for similar advertising, promotional or marketing materials or services. g) Participate in certain meetings, discussions, project site visits, workshops and hearings, which pertain to the administration of the services being provided and report results to the Board at the agency's expense. h) Obtain travel compensation for programs and events per Florida Statute 125.0104 and County Resolution 2006-40. Page 2 of 3 Exhibit A -Scope of Services r-�r ?) Packet Pg. 455 11.F.5 i) Obtain pre -approval on stock materials, including, but not limited to stock photos, voice talent, models, clothing, etc. The firm must provide evidence of any restrictions, terms and conditions or other considerations prior to use. j) Charges for advertising and media placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the Firm and shall not include any markup, for the specified medium or media. k) Charges for expertise talents and services needed to execute marketing, media or production advertisement placed by the Firm on behalf of the CVB will be billed at the actual cost paid by the Firm. 1) County will own all promotional, marketing and advertising campaign materials, film, negatives, videos and art. m) The County will retain ownership and the right to use any materials generated by the agency and any other CVB material generated by CVB personnel and may do so without agency consent or approval. The CVB acknowledges certain legal constraints require universal releases unless cost considerations become prohibitive (such as model releases, music, photographs, etc.) and retains sole right to use materials created for the CVB as it sees fit. Page 3 of 3 Exhibit A -Scope of Services Packet Pg. 456 11.F.5 Exhibit B Fee Schedule following this page (pages 1 through Page 14 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) Packet Pg. 457 11.F.5 RFP# 20-7775 "Tourism Marketing & Promotions" EXHIBIT B FEESCHEDULE Service Description Marketing and Advertising Service Fee (estimated 222hrs per month of services covered) Cost/Fee LUMP SUM: First year payments to be paid in eleven equal installments of $33,337.50 with last payment in the amount of $33,287.50. After the first year, a fixed monthly %) of th Division includin equal payments of ten (10 approved annual Tourism marketing and advertising, amendments. will be paid. Optional Services; includes any other related TIME AND MATERIAL: professional services not covered by the Marketing $150.00/hourly rate and Advertising Service Fee. Page 1 of 1 Exhibit B-Fee Schedule e g fee in twelve then Board budget for any budget Packet Pg. 458 11.F.5 Other Exhibit/Attachment Description: ❑ following this page (pages through ) QQ this exhibit is not applicable Page 15 of 15 Fixed Price Professional Service Agreement #2017-001 (Ver.2) ;01) Packet Pg. 459 o CERTIFICATE OF LIABILITY INSURANCE 11.F.6 DATE (I 05/27/2020 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT Krista Todd NAME: Shapiro Insurance Group aIPNNo Ext : (800) 563-5467 ac, No : (904) 530-5003 Corporate Office: E-MAIL ktodd@insuresig.com ADDRESS: 9313 Old Kings Road S INSURER(S) AFFORDING COVERAGE Jacksonville FL 32257 INSURERA Centauri Specialty Insurance Company; A Rated INSURED Paradise Advertising & Marketing Inc 150 2nd Ave N Ste 800 INSURER B : Southern -Owners Insurance Company; A++ Rated INSURER C : Associated Industries Insurance Cc; A- Rated INSURER D : Hiscox Insurance Company, Inc; A Rated INSURER E : Underwriters at Lloyd's London, A Rated St Petersburg FL 33701-3341 I INSURER F : COVERAGES CERTIFICATE NUMBER: 2020-0508 REVISION NUMBER: NAIC # 12573 10190 23140 10200 THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCEADDLSUBR INSD WVD POLICY NUMBER POLICY EFF MM/DD/YYYY POLICY EXP MM/DD/YYYY LIMITS X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 2,000,000 CLAIMS -MADE OCCUR PREM SES Ea oNcE ante $ 500,000 MED EXP (Any one person) $ 10,000 PERSONAL &ADV INJURY $ 2,000,000 A Y BOP0001315-02 01/01/2020 01/01/2021 GEN'LAGGREGATE LIMITAPPLIES PER: GENERAL AGGREGATE $ 4,000,000 X JECT LOC PRODUCTS-COMPOPAGG $POLICY❑PRO 4,000,000 $ OTHER: AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident $ 1,000,000 BODILY INJURY (Per person) $ ANYAUTO A OWNED SCHEDULED AUTOS ONLY AUTOS BOP0001315-02 01/01/2020 01/01/2021 BODILY INJURY (Per accident) $ X PROPERTY DAMAGE Per accident $ HIRED �/ NON -OWNED AUTOS ONLY /� AUTOS ONLY X UMBRELLA LIAB X OCCUR EACH OCCURRENCE $ 1,000,000 AGGREGATE $ 1,000,000 B EXCESS LAB CLAIMS -MADE 5155955500 01/01/2020 01/01/2021 DED I X RETENTION $ 10,000 Products-Com/OOpAgg $ 1,000,000 C WORKERS COMPENSATION AND EMPLOYERS' LIABILITY Y/ N ANY PROPRIETOR/PARTNER/EXECUTIVE N OFFICER/MEMBER EXCLUDED? (Mandatory in NH) N /A AWC1148054 05/08/2020 05/08/2021 X SPER I TATUTE X ERH E.L. EACH ACCIDENT $ 1,000,000 E.L. DISEASE -EA EMPLOYEE $ 1,000,000 If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT 1,000,000 $ Each Claim $1,000,000 D Professional Liability Y UDC-2135375-EO-20 01/01/2020 01/01/2021 Aggregate $1,000,00 DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) For any and all work performed on behalf of Collier County. Collier County Board of Commissioners is an Additional Insured with respect to General & Professional Liability coverage. CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS ACCORDANCE WITH THE POLICY PROVISIONS. 3295 TAM IAMI TRAIL EAST, SUITE 303 NAPLES AUTHORIZED REPRESENTATIVE FL 34112 @ 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD Packet Pg. 460