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TDC Minutes 01/16/2007 W January 16,2007 MINUTES OF THE COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS AND TOURIST DEVELOPMENT COUNCIL WORKSHOP Naples, Florida, January 16, 2007 LET IT BE REMEMBERED, that the Collier County Board of County Commissioners and Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 a.m., in Building "F" of the Government Complex, Naples, Florida, with the following members present: Commissioners: Chairman Jim Coletta Tom Henning Fred W. Coyle Donna Fiala Frank Halas TDC: Commissioner Jim Coletta Susan Becker Clark Hill Robert Miller Murray Hendel ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Project Manager Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant Jim Mudd, County Manager Sue Filson, BCC Executive Manager 1 Collier County: January 16,2007 Joint Workshop Page 1 of 1 January 16, 2007 Joint Workshop COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS TOURIST DEVELOPMENT COUNCIL JOINT WORKSHOP AGENDA JANUARY 16, 2007 9:00 AM- NOON I. CALL TO ORDER II. PLEDGE OF ALLEGIANCE III. CHANGES/APPROVAL OF AGENDA IV. REV~I;WPF 2QQ6- Ja~k_WJ:!xt a. Klages Research- Walter Klages b. Paradise Advertising- Cedar Hames c. Staff Reports V. PI..~~REVIEWEQR2007 a. Paradise Advertising- Cedar Hames VI. OLD BUSINESS VII. NEW BUSINESS a. t>i~tus.sh:m_of Po_orS~Ci~on ~{mj:inger'-Q'ElaRSj:lIU! SnOJllLIoJtiatives b. MissiQOJk_",isiQr,-J;tatement$J~J""Lew c. FDJ::El3eacllParJdl'lg Issue d. TDCGrantApplicatiol15 for F)' 07-08 VIII. AUDIENCE QUESTION &. ANSWER PERIOD IX. BCC/TDC DISCUSSION X. NEXT MEETING DATE/LOCATION 1:00 PM January 16, 2007, Regular TDC meeting, BCC Chambers XI. ADJOURNMENT http://www.colliergov.net/index.aspx?page= 1658 1/11/2007 January 16, 2007 I. Call to Order The meeting was called to order by Chairman Commissioner Jim Coletta at 9:01 a.m. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Changes / Approval of Agenda IV. Review of 2006- Jack Wert Jack Wert gave a power point presentation on the highlights for 2006 (see attachment) a. Klages Research- Walter Klages Walter Klages gave a power point presentation demonstrating statistics on occupancy and average daily room rate and the number of visitors (see attachment). He projects a continued increase in the number of visitors. Jack Wert reviewed tourism trends for 2007 (see attachment), noting the increase of internet use for advertising, and the travel trends differing according to each generation. b. Paradise Advertising- Cedar Hames Cedar Hames gave a power point presentation (see attachment) reviewing marketing. Commissioner Halas asked about advertising in the Western United States. Jack Wert replied that determining where to advertise is done through evaluations. Marketing funds have been used for areas where it is known that tourists come from in order to increase the numbers. This coming year will have marketing in the West through the internet. c. Staff Reports Beach & Inlet Manaeement- Gary McAlpin gave a power point presentation (see attachment) reviewing accomplishments and the focus for the coming year. Commissioner Coletta mentioned having additional beach access. 2 January 16, 2007 Sales & Marketine Report- Debi DeBenedetto gave a power point presentation (see attachment) reviewing sales activities, trade shows and accomplishments for 2006. She reviewed the sales and marketing goals for 2007. Public Relations Report- JoNell Modys gave a power point presentation (see attachment) reviewing communications, personal relation publicity evaluations, achieved awards, magazine and newspaper articles, and the outlook for 2007. Film Commission Report- Maggie McCarty gave a power point presentation (see attachment) reviewing productions, highlights, goals, and strategies for 2007. "Comparing States Offering Major Competitive Film and TV Incentives" was distributed (see attachment). Sports Marketine- Jack Wert gave a power point presentation (see attachment) noting the success of opening the North Collier Regional Park Athletic Complex. He reviewed the forecast for 2007. Jim Mudd, County Manager addressed Commissioner Coletta's question noting that the North Collier Regional Park Athletic Complex fields were set aside for tournament play whether the players were local residents or outside the community. Jack Wert added that the events are charged user fees. The Commissioners requested a breakdown of funds used from the TDC to run the Sports Park and what funds are incoming from the event fees. Concerns were expressed that the Collier County residents should take precedence over tourism for the use of the park. Ms. Becker suggested that the tourists coming in to utilize the parks should be supplied packaging demonstrating hotels and tourist attractions within the County. Inquiry Report Phase V- Ginny DeMas gave a power point presentation (see attachment) reviewing the feeder markets within the U.S.A. and internationally. 3 January 16, 2007 The meeting recessed at 10:30 a.m., reconvening at 10:48 a.m. V. Plan Review for 2007 a. Paradise Advertising Cedar Hames Cedar Hames gave a power point presentation (see attachment) demonstrating the market plan for 2007. He recommended a fall or winter campaign toward Ohio, Boston, Philadelphia, New York, and Chicago- timed to go out as the weather is poor in those areas. He also recommended a proactive campaign to take place right after the holidays if there is another soft season. Marketing for off season will be going toward the affluent Hispanic population to the Southeast. Messaee Strateeies- Dave Di Maggio gave a power point presentation (see attachment) reviewing advertising and message direction. He showed pictures demonstrating the ideas for the future. VI. Old Business VII. New Business a. Discussion of Poor Season Contingency Plans and Snow Initiatives Commissioner Henning and Commissioner Coyle expressed interest in not having discussion that could direct the Tourist Development Council. b. Mission & Vision Statements Review c. FDEP Beach Parking Issue Mr. McAlpin reviewed the Executive Summary "Recommend Approval of Revised Collier County Beach Parking Policy" (see attachment). The DEP will cut back on the recent beach renourishment project funding on the basis that when a County Resident parks at metered parking with a beach parking permit sticker they do not have to pay, but visitors do. The resolve would be to modify the parking policy so that when a Collier County Resident requests a parking sticker, $30.00 would be placed in the Parking Fund; the funds would have originated from their County Tax. Non-County residents would then have the opportunity to pay $30.00 for a beach parking permit sticker. 4 January 16,2007 Jim Mudd added that the City of Naples receives revenues from the metered parking. Ifthere are any offsets of revenues they would be given to the City of Naples from the County through the $30.00 Parking Fund. d. TDC Grant Application for FY 07-08 VIII. Audience Question & Answer Period Mach Charbree suggested keeping in mind the importance of tourism. IX. BCC/TDC Discussion Commissioner Halas thanked everyone for coming and commended Jack Wert and his staff. Commissioner Fiala suggested having a meeting with Hoteliers and Marketing. Discussion ensued on marketing to the Southwest affluent Hispanic tourists. X. Next Meeting Date/Location 1:00 p.m. January 16, 2007, Regular TDC meeting, BCC Chambers There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 11 :35 a.m. ***** COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS AND TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Jim Coletta ATTEST: DWIGHT E. BROCK, CLERK These minutes approved by the Board on , as presented or as corrected 5