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TDC Minutes 01/16/2007 R January 16, 2007 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, January 16, 2007 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 1 :00 p.m. in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Jim Coletta Susan Becker Murray H. Hendel Clark Hill Robert Miller (excused) Rick Medwedeff (excused) Ed (Ski) Olesky (excused) John Sorey III Glenn Tucker (excused) ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Project Manager Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant 1 Collier County: January 16,2007 Page 1 of2 January 16, 2007 MEETING AGENDA & NOTICE COllIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 January 16, 2007, 1 p.m. Collier County Commission Chambers * Requires TDC Action I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. Call to Order Pledge of Allegiance Roll Call Changes and Approval of Agenda Approval of TDC Minutes * 1. * R~gyl~Jr MeetillgJ'IlQyember 27, 20Q_6 New Business 1. ljymiliLQ!l 8!._"'~ore CO No,-~J:J)JI\LQ 06-03~lam Pass 2. ,.D~J::~H.lLYear _R~Qrt tQ~ount\,CQmmisstQn 3. EI;Q__TmldsJILMilrketillgRepOH_ 4. Ratify Actions agreed to at Joint BCC/TDC Workshop on 1/16/07 a. Poor Season Contingency b. Mission and Vision Statements c. FDEP Beach Parking Issue S. Election of Vice-Chairman Old Business 1. Man::050uth Beach RencHui5JunenVCaxambas Paslji Predginll 2. Wiggjns Pass Dre!tgJ!1ll Updilte_ 3. elcH" PassJ.lej!c::bJ~ark ReoourJ!iihme!1t/Clam_j:)alji~tlredgtllg 4. ArtificiaLR~efIl'1fQrrnatiQnU-PdaJe S. SmithIl"avel Re2Qrt 6. Quarterly-Einanc::iaIReview_ 7. Q!.IarterlyPark_sJkJ~ecrealioIlReport 8. Poor "Season" Performance & Blizzard Contingency Marketing Plans Detailed Staff Re2Qrts Announcements Audience Input & Discussion Council Discussion Next Meeting Date/location - February 26, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 Adjournment All interested parties are invited to attend, and to register to speak and to submit their Objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. If you are a person with a disability who needs any accommodation in order to participate in http://www.colliergov.net/index.aspx?page= 1659 1/31/2007 Collier County: January 16,2007 this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/index.aspx?page= 1659 Page 2 of2 1/31/2007 January 16, 2007 I. Call to Order The meeting was called to order by Chairman Commissioner Jim Coletta at 1 :03 p.m. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Changes: Move line items "Old Business, 1. - 4." and "New Business, 4. c." up under "VI. New Business, 1. Humiston & Moore". Add line item "VI. New Business, 4. c. Grant Application Review". Mr. Sorey moved to approve the agenda as amended. Second by Mr. Hill. Carries unanimously 5-0. V. Approval of TDC Minutes 1. Regular Meeting November 27,2006 Ms. Becker moved to approve the minutes for November 27, 2006. Second by Mr. Hill. Carries unanimously 5-0. VI. New Business 1. Humiston & Moore CO No.2 to WO 06-03 Clam Pass Mr. McAlpin reviewed Executive Summary "Recommend Approval of Change Order no. 2 to Work Order No. HM-FT-06-03 under contract 01-3271 with Humiston & Moore for a not- to-exceed, time and material price of$10,505.00 (Project 900281). This work will perform an updated pre-construction survey of Clam Pass required to establish a dredging benchmark" (see attachment). Mr. Sorey moved to approve "Change Order no. 2 to Work Order No. HM-FT-06-03 under contract 01-3271 with Humiston & Moore for a not-to-exceed, time and material price of $10,505.00 (Project 900281). This work will perform an updated pre- construction survey of Clam Pass required to establish a dredging benchmark." Second by Mr. Hill. Motion carries unanimously 5-0. 2. Ratify Actions agreed to at Joint BCC/TDC Workshop on 1/16/07 2 January 16, 2007 a. FDEP Beach Parking Issue Mr. McAlpin reviewed Executive Summary "Recommend Approval of Revised Collier County Beach Parking Policy" (see attachment). The visitors and residence need to pay on an equal basis for beach parking in order to continue to receive FDEP funding. Mr. Sorey expressed concerns with how this new procedure will affect the City of Naples funds from beach parking. Mr. Hill moved to approve the "Revised Collier County Beach Parking Policy" subject to County Attorney review and revenue neutral to the City of Naples. Second by Mr. Sorey. Motion carries unanimously 5-0. 3. Marco South Beach Renourishment/Caxambas Pass Dredging Mr. McAlpin reviewed Executive Summary "Marco South Beach Re- nourishmentlCaxambas Pass Dredging Update" (see attachment). 4. Wiggins Pass Dredging Update Mr. McAlpin reviewed Executive Summary "FY 06-07 Wiggins Pass Dredging Update" (see attachment). He noted that public notices will go out at commencement. 5. Clam Pass Beach Park Renourishment/Clam Pass Dredging Mr. McAlpin reviewed Executive Summary "Clam Pass Beach Park Renourishment/Clam Pass Dredging Update" (see attachment). Mobilization should start next week. 6. Artificial Reef Information Update Mr. McAlpin reviewed Executive Summary "Artificial ReefInformation Update" (see attachment). Mr. Sorey requested that Mr. McAlpin coordinate with Dr. Bower on this project. 7. TDC Four Year Report to County Commission Mr. Wert reviewed the "Advisory CommitteelBoard Four-Year Review by the Board of County Commissioners for Fiscal Year 2007" (see attachment). He will make this report before the Board of County Commissioners on March 23rd. Mr. Sorey suggested changing the wording of paragraph #7. to "Administrative direct and indirect costs to maintain the Tourist Development Council 'function' are..." Ms. Becker suggested changing the wording of paragraph #7. to "Direct and indirect 'administration' costs..." 3 January 16, 2007 8. Eco Tourism Marketing Report Mr. Wert reviewed Executive Summary "Report on Eco Tourism by the Naples, Marco Island, Everglades CVB" (see attachment). 9. Ratify Actions agreed to at Joint BCC/TDC Workshop on 1/16/07 a. Poor Season Contingency Mr. Wert reviewed Executive Summary "Recommend Approval of Poor Season or Snow Event Contingency Marketing Plan" (see attachment). He noted that this is a contingency plan if there is another slow season in order to sustain what has been in the past. Open discussion ensued on the effects of advertising in season to sustain season revenues and how it would be determined when this contingency plan would be needed. It was suggested to use the Emergency Advertising Funds. Mr. Sorey moved to continue the emergency campaign until there is more direction on funding and what would trigger it. Second by Mr. Hill. Motion carries unanimously 5-0. Mr. Sorey moved to forward to the Board of County Commission a recommendation to have a "Winter Campaign" if there is an opportunity and Mr. Wert be authorized to trigger it based on the conditions in the target market. Second by Mr. Hill. Motion carries 3-2 with Ms. Becker and Mr. Hendel opposed. Mr. Wert noted that the Hotel Community and Tourism Industry have asked for further advertising through internet and public relations. They would like to be proactive through public relation efforts. He suggested finding a group on a retainer basis for public relations to do an RFP in target markets for a cost around $120,000.00. Mr. Hendel suggested that this issue be presented at the new budget year. Mr. Sorey moved to authorize Mr. Wert to reallocate his resources to add a PR effort consistent with his existing budget. Second by Mr. Hill. Motion carries 4-1 with Mr. Hendel opposed. b. Mission and Vision Statements Mr. Wert reviewed Executive Summary "Recommend Approval of Revised Mission and Vision Statement for CVB" (see attachment). The new Mission Statement addresses what is being done; the Vision Statement has not been changed. 4 January 16, 2007 Ms. Becker moved to accept the revision of the Mission Statement and the standing Vision Statement. Second by Mr. Sorey. Motion carries unanimously 5-0. c. Grant Application Review 10. Election of Vice-Chair Ms. Becker nominated Glenn Tucker's continuance as Vice-Chair. Second by Mr. Hendel. Motion carries unanimously 5-0. Commissioner Coletta will send a letter to Mr. Tucker announcing his position and wishing him the best of health. The meeting recessed at 2:28 p.m. reconvening at 2:41 p.m. VI. New Business 4. Ratify Actions agreed to at Joint BCC/TDC Workshop on 1/16/07 c. Grant Application Review Mr. Wert reviewed Executive Summary "Recommend Approval of Category "B" and "C" Application for FY 08" (see attachment). Ms. Becker moved to accept the forms with compliments to Jack Wert. Second by Mr. Hendel. Motion carries unanimously 5-0. VII. Old Business 1. Smith Travel Report Mr. Wert reviewed "Smith Travel Research" (see attachments) noting that the Naples market is doing better than the competitive set and has the highest average room rates. 2. Quarterly Financial Review Mr. Wert reviewed the sheet "TDC Budget Report by Fund FY07" (see attachment). 3. Quarterly Parks & Recreation Report Mr. Wert reviewed the sheet "Tourism Development Council Projects" (see attachment). 4. Poor "Season" Performance & Blizzard Contingency Marketing Plans VIII. Detailed Staff Reports None 5 January 16, 2007 IX. Announcements It was agreed to have the May meeting on the 29th from 9:00 a.m. to 12:00 p.m. and the December meeting on the 18th. The July and August meetings will occur if they are needed. X. Audience Input & Discussion None XI. Council Discussion None XII. Next Meeting Date/Location - February 26, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 2:58 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Jim Coletta 6