TDC Minutes 07/27/2020 July 27, 2020
1
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, July 27, 2020
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill
Victor Rios
Susan Becker
Kathleen Brock
Ed (Ski) Olesky
Amanda Cox
Michael McCabe
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Senior Accountant, Corporate Business Operations
36.A.5
Packet Pg. 906 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
July 27, 2020
2
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
The meeting was held via Zoom with some Members and Staff in personal attendance in the Board
Room.
1. Call to Order – Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
The Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Mr. Rios moved to approve the Agenda. Second by Ms. Kerns. Carried unanimously 9 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting June 22, 2020
Ms. Becker moved to approve the minutes of the June 22, 2020 meeting as presented. Second
by Mr. Rios. Carried unanimously 9 - 0.
5. Presentations/Public Comment - (3 minutes each)
None
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
B. Beach Park Facilities
1. Recommendation to approve one (1) Collier County Tourist Development Council Grant
Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $123,000
dollars and to make the finding that the project expenditures promote tourism.
C. Tourism Division
None
Mr. Rios moved to recommend the Board of County Commissioners approve the Item 6.B.1 on the
Consent Agenda and hereby finds the item promote tourism. Second by Ms. Kerns.
Carried unanimously 9 – 0.
7. New Business
A. Recommendation to approve the Tourist Development Council Grant application requests
from the City of Naples, the City of Marco Island and Collier County for FY-2020-2021 in the
36.A.5
Packet Pg. 907 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
July 27, 2020
3
amount of $5,742,100; budget these expenditures; and make a finding that these expenditures
will promote tourism.
Mr. McAlpin presented the above referenced Executive Summary and following Grant requests for
consideration:
Beach Renourishment Projects
Naples Beach FY 2021 Beach Renourishment Program – 90068 - $2,000,000
USACE Feasibility Study Technical Support – 80366 - $150,000
Local Government Funding Request (LGFR) – 90065 - $25,000
Total $2,175,000
Mr. Rios moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant application requests for Beach Renourishment projects in the
amount of $2,175,000.00 and finds these expenditures will promote tourism. Second by Mr. Hill.
Carried unanimously 9 – 0.
Inlet Projects
Wiggins Pass Monitoring – 80288 - $25,000
Collier Creek Permit, Jetty Rework and Channel Training – 90072 - $1,100,000
Total $1,125,000
Mr. Rios moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant application requests for Inlet projects in the amount of $1,125,000.00
and finds these expenditures will promote tourism. Second by Mr. McCabe.
Carried unanimously 9 – 0.
Regulatory
Beach Tilling – Collier County – 80171 - $30,000
Biological Monitoring Nearshore Hardbottom – 90033 - $185,000
Shorebird Monitoring - 90297 – $25,000
Physical Beach and Pass Monitoring – (Vanderbilt, Clam Pass Beach, Park Shore, Naples and
Marco South Beaches along with Wiggins, Doctors, Collier Creek and Caxambas Pass) - $170,000
Sea Turtle Protection Program – 9999 - $170,000
Total $580,000
Ms. Becker moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant application requests for Regulatory in the amount of $580,000.00
and finds these expenditures will promote tourism. Second by Mr. Rios. Carried unanimously 9 –
0.
Beach Maintenance
Beach Maintenance – City of Naples – 90527 - $197,000
Beach Maintenance – Collier County/Marco Island – 90533 - $354,200
Heavy loadout Ramp/Access - Collier Blvd – 80407 - $25,000
$576,200
36.A.5
Packet Pg. 908 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
July 27, 2020
4
Mr. Rios moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant application requests for Beach Maintenance in the amount of
$576,200.00 and finds these expenditures will promote tourism. Second by Ms. Becker.
Carried unanimously 9 – 0.
Structures
Naples Pier Repair & Maintenance - 90096 (Category D) - $135,600
Mr. Rios moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant application request for Structures in the amount of $135,600.00 and
finds this expenditure will promote tourism. Second by Ms. Becker.
Carried unanimously 9 – 0.
Administration
195 Administration Costs – 90020 - $75,000
185 Project Management and Administration – 99195 - $846,000
Tax Collector Fee’s (2.5%) – 99195 - $155,300
Total $1,076,300
Mr. Hill moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant application requests for Administration in the amount of
$1,076,300.00 and finds these expenditures will promote tourism. Second by Mr. Rios.
Carried unanimously 9 – 0.
B. Recommendation to approve advance funding of $135,586 to the City of Naples in
FY2019/2020 for immediate pier maintenance repairs and make a finding that this item
promotes tourism.
Mr. McAlpin presented the above referenced Executive Summary noting:
• Historically, the City of Naples has been allowed funding in the amount of $200,000
annually for maintenance of the Pier.
• In 2015, they were allocated $1.4M in advance for a major renovation to the Pier with the
funds to be “paid back” over a series of years based on the $200,000 annual allocation from
the County.
• The advance is nearly paid off with a balance of approximately $64,000 remaining for 2021.
• The proposal is to advance an additional $135,000 as the Pier is in need of repairs.
• The funding will be allocated to the 2021 Fiscal Year when all balances due will be paid off.
Mr. Rios moved to recommend the Board of County Commissioners approve advance funding of
$135,586 to the City of Naples in FY2019/2020 for immediate pier maintenance repairs and finds
the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0.
C. Recommendation to approve the FY 20/21 10-Year Capital Planning document for Fund 195-
Beach Renourishment and Pass Maintenance and Fund 185 Program Management and
Administration and make a finding that these expenditures promote tourism.
Mr. McAlpin presented the above referenced Executive Summary. He provided an overview of the
Plan which identifies projections for income and expenditures over a 10-year period.
During Council discussion, the following was noted:
36.A.5
Packet Pg. 909 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
July 27, 2020
5
• Beach resiliency involves the plan to construct higher and wider beaches and other measures
to protect upland structures against storm surge while beach renourishment refers to the
maintenance required to maintain the beaches at an acceptable level for the users.
• The County combines dredging projects when feasible to save on costs by coordinating the
mobilization efforts for various projects in the same timeframe.
Mr. Rios moved to recommend the Board of County Commissioners approve the FY 20/21
10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance
and Fund 185 Program Management and Administration and finds the expenditure promotes
tourism. Second by Ms. Kerns. Carried unanimously 9 – 0.
D. Recommendation to approve the recommended approach to address the Water Quality
Improvement within Collier County and make a recommendation for approval to the Board of
County Commissioners.
Mr. McAlpin presented the above referenced Executive Summary noting:
• The Board of County Commissioners amended the Ordinance governing the Coastal
Advisory to allow for responsibility in reviewing water quality issues affecting the County’s
bays, estuaries, inlets and shoreline.
• The CAC based on input from its water-quality subcommittee, County and City operating
divisions and water-quality experts is recommending a sharply limited approach with the
following parameters:
• Limiting recommendations to those items pertaining solely to Collier County.
• Avoiding duplication of efforts underway by other parties.
• Avoiding lengthy studies to gather bullet-proof support for recommendations.
• The concept is to not interfere with ongoing activities and for the BCC to implement the
recommendations as they see fit.
The process includes providing periodic recommendations to the BCC with the following proposed
at this point:
1. Improve compliance with the County’s Fertilizer Ordinance.
2. Form a working group to meet with lawn/landscape maintenance companies that work in Collier
County to ensure the necessary training and certification to comply with the fertilizer ordinance.
and the understanding to adjust fertilizer levels when using recycled water for irrigation.
3. Make a recommendation as to the cost-benefit of installing Advanced Wastewater Treatment to
reduce nutrient levels in recycled irrigation water.
4. Other water-quality recommendations will be considered in 2020.
Mr. Rios moved to recommend the Board of County Commissioners approve the recommended
approach to address Water Quality Improvement within Collier County. Second by Mr. Hill.
Carried unanimously 9 – 0.
E. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.
to provide professional support services for the extension of the Bureau of Ocean and En ergy
Management (BOEM) lease of the T1 Borrow Area sand source under the current library
services Contract #18-7432-CZ for time and material not to exceed $16,128.00, and make a
finding that this item promotes tourism.
Mr. McAlpin presented the above referenced Executive Summary noted:
36.A.5
Packet Pg. 910 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
July 27, 2020
6
• The work is necessary for the County to extend their Lease Agreement with BOEM to utilize
the T1 borrow area as an offshore sand source for Collier County Beach Renourishment
projects.
• The current lease expires on January 26, 2021 which allows use of up to 1.7 million cubic
yards of Outer Continental Shelf sand sources from Borrow Area T-1 for beach
renourishment in Collier County.
• APTIM will provide professional engineering services to the County in support of the lease
extension (preparation of a letter to BOEM requesting the lease extension and submittal of an
updated National Environmental Policy Act (NEPA) document, etc.).
During Council discussion the following was noted:
• Even though the County has not used the source during the existing lease term, it is available
for use during emergency events when truck haul projects are not feasible.
• The source is located 40-miles off shore and the County is responsible for the costs related
for filing the application, but does not have to pay for the sand.
• The proposed expenditure is for technical support in filing the application and if detailed
environmental studies are required, further funding will be necessary and a request will be
brought forward to the TDC for a recommendation and BCC for approval.
Mr. Rios moved to recommend the Board of County Commissioners approve a work order with
APTIM Environmental & Infrastructure, Inc. to provide professional support services for the
extension of the Bureau of Ocean and Energy Management (BOEM) lease of the T1 Borrow Area
sand source under the current library services Contract #18-7432-CZ for time and material not to
exceed $16,128.00, and finds the expenditure promotes tourism. Second by Mr. Hill.
Carried unanimously 9 – 0.
F. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support
the upcoming November 2020 Sports Tourism Events up to $23,250 and make a finding that
these expenditures promote tourism.
Mr. Wert presented the above referenced Executive Summary and provided an overview of the
following events:
Alligator Alley Fall Baseball Classic (Florida Premier Baseball League, Inc.) - scheduled for
November 6-8, 2020 for the eighth year at North Collier Regional Park, Veterans Community Park
and Golden Gate Community Park. It is a boys’ youth baseball event for ages 9-14 years old. The
expenses to be reimbursed for the event will be assistance with facility rental and operating expenses
up to $5,250. The event organizer is responsible for payment of park staff overtime.
Paradise Coast Softball College Showcase (NextGen Softball) - scheduled for November 20-22,
2020 for the fourth year at North Collier Regional Park. It is a high school girls’ fast-pitch softball
showcase. The expenses to be reimbursed for the event will be assistance with facility rental, and
operating expenses up to $4,500 and parks staff overtime up to $1,500, for a total of $6,000.
True Lacrosse World Cup Championships (True Lacrosse) - is scheduled for November 21-22, 2020
for the first year at North Collier Regional Park. It is a youth boys’ lacrosse event for ages 12-18
years old. Reimbursement will be for assistance with facility rental and operating expenses up to
$12,000. The event organizer is responsible for payment of park staff overtime.
Mr. Rios moved to recommend the Board of County Commissioners approve the use of Tourist
Development Tax Promotion Funds to support the upcoming November 2020 Sports Tourism
36.A.5
Packet Pg. 911 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
July 27, 2020
7
Events up to $23,250.00 and finds the expenditure promotes tourism. Second by Ms. Kerns.
Carried unanimously 9 – 0.
G. Recommendation to approve the cancellation of the August 24, 2020 Tourist Development
Council (TDC) meeting.
Mr. Wert reported the Board of County Commissioners does not meet in August and noted the TDC
may want to consider canceling their meeting.
Mr. Hill moved to cancel the August 24, 2020 Tourist Development Council (TDC) meeting.
Second by Mr. Rios. Carried unanimously 9 – 0.
8. Old Business
None
9. Council Member Discussion
Mr. Hill queried on the feasibility of funding marketing strategies moving forward given the decrease in
tax revenues and the drive market has easier access to the competitive markets to the north (Sarasota,
Tampa, etc.) - Mr. Wert noted the advertising campaign has been altered for reduced exposure and less
expensive campaigns (digital, etc.). Funds remain readily available given the lack of travel by staff,
trade show attendance, etc., and the bigger challenge may be next fiscal year, especially the first half
given the potential reductions in revenue and related budget projections. There is a potential that funds
may be made available to the County through the CARES Act, which may help fund the campaigns.
Ms. Cox noted one benefit to the current strategy is this is traditionally the time of year the drive market
is targeted and this season may be elongated given the reluctance of the public to travel by air.
Additionally, the direct flights opening up in November from Seattle and Los Angeles to RSW airport
may present opportunities in new markets.
Ms. Becker queried on the response to the “Paradise Pledge.” Mr. Wert reported it has been well
received by businesses who continue to sign up to the program – Commissioner Solis requested Staff to
send the information on the Pledge to Commissioner Taylor.
10. Marketing Partner Reports
These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as
needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A. Research Data Services – Anne Wittine
B. Paradise Advertising – Amber de Lisser, Tom Merrick, Cindy Murrieta
C. Lou Hammond Group – Jack Wert
D. Collier County Tourist Tax Collections – Jack Wert
E. Miles Partners – Website Activity – Jack Wert
F. Digital & Social Media- Paradise Advertising and Zebra Brazil - Jack Wert
G. County Museums – Amanda Townsend
11.Tourism Staff Reports
Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales,
Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations &
36.A.5
Packet Pg. 912 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)
9/28/20 X
36.A.5
Packet Pg. 913 Attachment: Minutes from July 27 TDC Meeting (13785 : Tourist Development Council - September 28, 2020)