TDC Minutes 11/27/2006 R
November 27,2006
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, November 27,2006
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 a.m. in REGULAR SESSION at the Naples
Botanical Garden, 4820 Bayshore Road, Naples, Florida, with the following
members present:
Chairman: Commissioner Frank Halas (excused)
Susan Becker
Murray H. Hendel
Clark Hill
Robert Miller
Rick Medwedeff (absent)
Ed (Ski) Olesky (excused)
John Sorey III (via telephone)
Glenn Tucker
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Colleen Greene, Assistant County Attorney
Kelly Green, Administrative Assistant
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Collier County: November 27,2006
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
November 27, 2006, 9:00am
Naples Botanical Garden, 4820 Bayshore Road, Naples, Florida 34112
* Requires TDC Action
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes *
L * R~gyjarMeetil'!gJ:)c;lQbeL:Z3,20QJi_
VI. New Business
L * Naples Botanical Garden Report - Brian Holley
2. * C~nterCo rrtrilc;til19-~rtificialRe~f
3. * COilstaLArtificiaLReefsulUlOTt
4. * Marco B~Clch VegetaUOI'!ControJ
5. * Wjggjnseil$~C~al'!geQrder
6. * ClarnPa$~Bei;lct,- ReMurijihmeot
7. * !iI.Hnjsto!:LM_o_QJ~ Change Qrdert~Ji\lo[k OLder
VII. Old Business
L smith Trayg! Report
2. Q!Jarterly- Einall(:@LReyieW
VIII. Staff Report Presentations
1. Section I
a. Klages Research - JacltWert
b. ~Madis~dvertisin9-::_CedJlr Hames
2. Se!;tiQILU
a. Director's Report - Jack Wert
b. Sales Manager Report - Debi Debenedetto
c. P.R. Manager Report - JoNell Modys
d. Film Coordinator Report - Maggie McCarty
e. Sports Marketing Report - Ralph Pryor
f. Phase V - Fulfillment & Call Summary - Ginny DeMas
g. Website Results Report - Jack Wert
h. Search Engine Report - Jack Wert
IX. Detailed Stittt ReRorts
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - January 16, 2007 - Collier County Government
Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida
34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
http://www.colliergov.net/index. aspx ?page= 15 90
Page 1 0[2
1112112006
Collier County: November 27,2006
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.netlindex .aspx ?page= 15 90
Page 2 of2
1112112006
November 27,2006
I. Call to Order
The meeting was called to order by Vice Chairman E. Glenn Tucker at 9:03 a.m.
II. Pledge of Allegiance
No American flag was available.
III. Roll Call
A quorum was established.
Mr. Hendel moved to allow Mr. Sorey to join the meeting via telephone do to
extraordinary circumstances. Second by Ms. Becker. Motion carries
unanimously 5-0.
IV. Changes and Approval of Agenda
The Vice Chairman approved the agenda.
V. Approval ofTDC Minutes
1. Regular Meeting October 23, 2006
Ms. Becker moved to approve the minutes for October 23, 2006. Second
by Mr. Hendel. Carries unanimously 6-0.
VI. New Business
1. Naples Botanical Garden Report - Brian Holley
Brian Holley addressed the Committee reviewing all that the Naples
Botanical Gardens has to offer. He noted that 25 acres have been transferred
to FGCU. He demonstrated a map of the Botanical Garden's future
expansion; which is slated to open in around 5 years. There will be a dinosaur
exhibit on February 15t\ with thanks to the Tourist Development Council.
2. Center Contracting Artificial Reef
Mr. McAlpin reviewed Executive Summary "Recommend Approval ofRFP
#06-4003R Artificial Reef Mitigation Project to Center Contracting
Corporation for total based bid amount of $998,898.00 (Project No. 905271)"
(see attachment). It was noted that the Coastal Advisory Council approved
this item unanimously 8-0.
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November 27, 2006
Mr. Hill moved to approve "RFP #06-4003R Artificial Reef Mitigation
Project to Center Contracting Corporation for total based bid amount of
$998,898.00 (Project No. 905271)." Second by Ms. Becker. Motion
carries unanimously 6-0.
3. Coastal Artificial Reef Support
Mr. McAlpin reviewed Executive Summary "Recommend approval of Work
Order CP-FT-3902-07-01 under contract 06-3902 with Coastal Planning &
Engineering for scope of services to provide engineering support for
construction of the artificial reef offshore of Naples Beach for time and
material totaling $50,000 (Project 905271)" (see attachment).
Ms. Becker moved to approve 'Work Order CP-FT-3902-07-01 under
contract 06-3902 with Coastal Planning & Engineering for scope of
services to provide engineering support for construction of the artificial
reef offshore of Naples Beach for time and material totaling $50,000
(Project 905271)." Second by Mr. Hendel. Motion carries unanimously
6-0.
4. Marco Beach Vegetation Control
Mr. McAlpin reviewed Executive Summary "Recommend Approval of
$30,000 for permit engineering and studies required to obtain a FDEP Coastal
Construction Control Line Permit to remove vegetation and restore Beach
access in the area between the Tigertail Beach access and the main Marco
Island beach" (see attachment).
Mr. Sorey moved to approve "$30,000 for permit engineering and studies
required to obtain a FDEP Coastal Construction Control Line Permit to
remove vegetation and restore beach access in the area between the
Tigertail beach access and the main Marco Island Beach." Second by
Mr. Hendel. Motion carries unanimously 6-0.
5. Wiggins Pass Change Order
Mr. McAlpin reviewed Executive Summary "Recommend Approval of
Change Order 1 and 2 with Humiston and Moore Engineers to Work Order
HM-FT-3902-06-05 for $30,671.25 and Change Order 1 to Work Order HM-
3271-06-03 for $5,000 for a total of35,671.25" (see attachment).
Mr. Hill moved to approve "Change Order 1 and 2 with Humiston and
Moore Engineers to Work Order HM-FT-3902-06-05 for $30,671.25 and
Change Order 1 to Work Order HM-3271-06-03 for $5,000 for a total of
35,671.25." Second by Mr. Tucker. Motion carries unanimously 6-0.
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November 27,2006
6. Clam Pass Beach Renourishment
Mr. McAlpin reviewed Executive Summary "Recommend approval of Work
Orders under Contract 06-3902 with Coastal Planning & Engineering, CPE-
FT-3902-07-02 for Clam Pass 10-year permit application (900281) in the
amount of$6,343.00; CPE-FT-3902-07-03 for Beach Renourishment and
Reef Mitigation Project Construction Management (905271) in the amount of
$8,657.00. Total for time and material not to exceed $15,000" (see
attachment). He noted that there are ongoing discussions over the mangroves
having been managed to the detriment of the sea grass.
Mr. Sorey moved to approve "Work Orders under Contract 06-3902 with
Coastal Planning & Engineering, CPE-FT-3902-07-02 for Clam Pass 10-
year permit application (900281) in the amount of $6,343.00; CPE-FT-
3902-07-03 for Beach Renourishment and Reef Mitigation Project
Construction Management (905271) in the amount of $8,657.00. Total for
time and material not to exceed $15,000." Second by Mr. Tucker.
Motion carries unanimously 6-0.
7. Humiston and Moore Change Order to Work Order
Mr. McAlpin reviewed Executive Summary "Recommend Approval of
Change Order No.1 to Work Order No. HM-FT-3902-06-03, under Contract
06-3902 with Humiston and Moore for a not-to-exceed, time and material
price of$5,480.00 (Project 905001)" (see attachment).
Ms. Becker moved to approve "Change Order No.1 to Work Order No.
HM-FT-3902-06-03, under Contract 06-3902 with Humiston and Moore
for a not-to-exceed, time and material price of $5,480.00 (Project
905001)." Second by Mr. Tucker. Motion carries unanimously 6-0.
VII. Old Business
1. Smith Travel Report
Mr. Wert reviewed the reports (see attachments) noting that there has been an
increase in the luxury market and as a whole Collier County is performing
better than the competitive set.
2. Quarterly Financial Report
Mr. Wert reviewed the "TDC Budget Report by Fund FY 06" (see
attachment).
Mr. Hendel expressed concerns that the budget has not been set up
realistically.
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November 27,2006
Mr. Wert added that the budget projections were based on a 5 year review
and he pledged to reevaluate it in March.
VIII. Staff Reports
1. Section I
a. Klages Research
Mr. Klages gave a presentation noting that Collier County continues to
grow with the upscale market. He noted that the State of Florida has over
estimated the growth projection. He then reviewed the chart "FY 2005-
2006 International Visitors and Percentage of Total Visitation" (see
attachment).
Mr. Hendel requested that Walter Klages combine the statistics with Lee
County.
Mr. Klages continued his presentation adding that the snowbirds have
come in unusually early but they do not affect the hotel statistics. The
season is projected to be longer this coming year. He reviewed the chart
"2003-2006 Collier County European Visitation Date (By Quarter)" (see
attachment). The fear of terrorism in Europe and the strength of the Euro
to the US Dollar has been bringing in the international market. He gave a
power point presentation, and then reviewed the chart "Collier County
Third Quarter Top Feeder Market (July-September)" (see attachments).
Mr. Wert added that the market dollars spent in the Tampa-St. Petersburg
area has paid off, showing an increase.
The meeting recessed at 10:40 a.m. reconvening at 10:48 a.m.
b. Paradise Advertising - Cedar Hames
Mr. Hames gave a power point presentation (see attachment). He
introduced Clint Arlington.
2. Section II
a. Director's Report - Jack Wert
Mr. Wert gave a power point presentation reviewing tax revenue and
recent activities (see attachment). There is now full time representation in
London and Germany.
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November 27,2006
Mr. Sorey suggested having a presentation on eco tourism.
b. Sales Manager Report - Debi DeBenedetto
Ms. DeBenedetto gave a power point presentation (see attachment)
reviewing trade show and sales activities.
c. P.R. Manager Report - JoNell Modys
Ms. Modys gave a power point presentation (see attachment) reviewing
communications withjoumalists and media personnel, and projects and
activities.
d. Film Coordinator Report - Maggie McCarty
Mr. Wert gave a power point presentation (see attachment) noting that
Ms. McCarty is setting photos up online for all to access.
e. Sports Marketing Report - Ralph Pryor
Mr. Pryor gave a power point presentation (see attachment) reviewing
sports marketing activities.
(Mr. Hendel left the meeting at 11 :25 a.m.; a quorum was lost.)
f. Phase V - Fulfillment & Call Summary - Ginny DeMas
Ms. DeMas gave a power point presentation (see attachment) noting that
web site visit numbers are up.
g. Website Results Report - Jack Wert
Mr. Wert gave a power point presentation (see attachment).
h. Search Engine Report - Jack Wert
Mr. Wert gave a power point presentation (see attachment).
IX. Detailed Staff Reports
None
X. Announcements
None
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November 27,2006
XI. Audience Input & Discussion
None
XII. Council Discussion
Mr. Sorey brought up the request made at the previous meeting to have
advertisements drop when the weather up north turns bad, where Mr. Wert noted
that they will be ready when needed.
Mr. Wert will look into issuing informational packets to only those Council
Members that request them in order to save on expenses as suggested by Ms.
Becker.
XIII. Next Meeting Date/Location - January 16, 2007 - Collier County
Government Center, Administration Bldg. F, 3rd Floor East Tamiami Trail,
Naples, Florida 34112
There will be a joint workshop with the Board of County Commissioners at 9:00
a.m. The regular Tourist Development Council meeting will begin at 1 :00 p.m.
There being no further business for the good of the County, the meeting was adjourned
by the order ofthe Vice Chair at 11 :31 a.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman Commissioner Frank Halas
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