#20-7706 (Lou Hammond & Associates, Inc.)FIXED FEE PROFESSIONAL SERVICE AGREEMENT
# 20-7706
for
Tourism Public Relations Services
THIS AGREEMENT, made and entered into on this 1'� day of
-� ki-11h, 20 20 , by and between Lou Hammond & Associates, Inc. (FL) ,
authorize to do business in the State of Florida, whose business address is
231 Majorca Unit G, Coral Gables, FL 33134 , (the "Contractor") and Collier
County, a political subdivision of the State of Florida, (the "County"):
WITNESSETH:
The Agreement shall be for a three ( 3 ) year period, commencing ❑■
upon the date of Board approval [�]-er4— - and terminating
three ( 3 ) year(s) from that date or until all outstanding Purchase Order(s)
issued prior to the expiration of the Agreement period have been completed or
terminated.
The County may, at its discretion and with the consent of the Contractor, renew
the Agreement under all of the terms and conditions contained in this Agreement
for two (2 ) additional one (1 ) year(s) periods. The County shall give
the Contractor written notice of the County's intention to renew the Agreement term
prior to the end of the Agreement term then in effect.
The County Manager, or his designee, may, at his discretion, extend the
Agreement under, all of the terms and conditions contained in this Agreement for
up to one hundred and eighty (180) days. The County Manager, or his designee,
shall give the Contractor written notice of the County's intention to extend the
Agreement term prior to the end of the Agreement term then in effect.
2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work
upon issuance of a ❑■ Purchase Order ❑ Notice to Proceed.
3. STATEMENT OF WORK. The Contractor shall provide services in accordance
with the terms and conditions of ❑■ Request for Proposal (RFP) ❑ Invitation
(1TB) ❑ Other - ( ) # 20-7706 , including all
Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to
herein and made an integral part of this Agreement.
0 The Contractor shall also provide services in accordance with Exhibit A -
Scope of Services attached hereto.
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Fixed Price Professional Service Agreement #2017-001 (Ver.l )
3.1 This Agreement contains the entire understanding between the parties and
any modifications to this Agreement shall be mutually agreed upon in writing by the
Parties, in compliance with the County's Procurement Ordinance, as amended, and
Procurement Procedures in effect at the time such services are authorized.
3.2 The execution of this Agreement shall not be a commitment to the
Contractor to order any minimum or maximum amount. The County shall order
items/services as required but makes no guarantee as to the quantity, number,
type or distribution of items/services that will be ordered or required by this
Agreement.
4. THE AGREEMENT SUM. The County shall pay the Contractor for the
performance of this Agreement based on Exhibit B- Fee Schedule, attached
hereto and the price methodology as defined in Section 4.1. Payment will be made
upon receipt of a proper invoice and upon approval by the County's Contract
Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla.
Stats., otherwise known as the "Local Government Prompt Payment Act".
4.1 Price Methodology (as selected below):
❑■ Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks
are transferred from the County to the contractor; and, as a business practice there
are no hourly or material invoices presented, rather, the contractor must perform
to the satisfaction of the County's project manager before payment for the fixed
price contract is authorized.
F-I TiMe- and— Material& The County agrees to pay the contractor for the arnown
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for the bt.
❑■ Unit Price: The County agrees to pay a firm total fixed price (inclusive of all
costs, including labor, materials, equipment, overhead, etc.) for a repetitive product
or service delivered (i.e. installation price per ton, delivery price per package or
carton, etc.). The invoice must identify the unit price and the number of units
received (no contractor inventory or cost verification).
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
4.2 Any County agency may obtain services under this Agreement, provided
sufficient funds are included in their budget(s).
4.3 Payments will be made for services furnished, delivered, and accepted,
upon receipt and approval of invoices submitted on the date of services or within
six (6) months after completion of the Agreement. Any untimely submission of
invoices beyond the specified deadline period is subject to non-payment under the
legal doctrine of "laches" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this Agreement.
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5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work. Collier County, Florida as a political subdivision of the
State of Florida, is exempt from the payment of Florida sales tax to its vendors
under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C.
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Fixed Price Professional Service Agreement #2017-001 (Ver.1)
6. NOTICES. All notices from the County to the Contractor shall be deemed duly
served if mailed or emailed to the Contractor at the following:
Company Name: Lou Hammond & Associates, Inc. (FL)
Address: 231 Majorca Unit G
Coral Gables, FL 33134
Authorized Agent:
Terry Gallagher, President
Attention Name & Title:
Olivia Preston
Telephone:
(843) 410-2728
E-Mail(s):
terryg@louhammond.com/ oliviap@louhammond.com
All Notices from the Contractor to the County shall be deemed duly served if mailed
or emailed to the County to:
Board of County Commissioners for Collier County, Florida
Division Director:
Jack Wert, Executive Director
Division Name:
Tourism Division
Address:
2660 Horseshoe Drive N # 105
Naples, FL 34104
Administrative Agent/PM:
Jack Wert
Telephone:
(239) 252-2402
E-Mail(s):
Jack.Wert@colliercountyfl.gov
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as
creating a partnership between the County and the Contractor or to constitute the
Contractor as an agent of the County.
8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all
permits necessary for the prosecution of the Work shall be obtained by the
Contractor. The County will not be obligated to pay for any permits obtained by
Subcontractors.
Payment for all such permits issued by the County shall be processed internally by
the County. All non -County permits necessary for the prosecution of the Work shall
be procured and paid for by the Contractor. The Contractor shall also be solely
responsible for payment of any and all taxes levied on the Contractor. In addition,
the Contractor shall comply with all rules, regulations and laws of Collier County,
the State of Florida, or the U. S. Government now in force or hereafter adopted.
The Contractor agrees to comply with all laws governing the responsibility of an
employer with respect to persons employed by the Contractor.
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Fixed Price Professional Service Agreement 42017-001 (Ver.2)
OCA10
9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person
to use in any manner whatsoever, County facilities for any improper, immoral or
offensive purpose, or for any purpose in violation of any federal, state, county or
municipal ordinance, rule, order or regulation, or of any governmental rule or
regulation now in effect or hereafter enacted or adopted. In the event of such
violation by the Contractor or if the County or its authorized representative shall
deem any conduct on the part of the Contractor to be objectionable or improper,
the County shall have the right to suspend the Agreement of the Contractor. Should
the Contractor fail to correct any such violation, conduct, or practice to the
satisfaction of the County within twenty-four (24) hours after receiving notice of such
violation, conduct, or practice, such suspension to continue until the violation is
cured. The Contractor further agrees not to commence operation during the
suspension period until the violation has been corrected to the satisfaction of the
County.
10. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County
may terminate said Agreement for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall
be the sole judge of non-performance.
In the event that the County terminates this Agreement, Contractor's recovery
against the County shall be limited to that portion of the Agreement Amount earned
through the date of termination. The Contractor shall not be entitled to any other or
further recovery against the County, including, but not limited to, any damages or
any anticipated profit on portions of the services not performed.
11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination
as to race, sex, color, creed or national origin.
12. INSURANCE. The Contractor shall provide insurance as follows:
A. ❑■ Commercial General Liability: Coverage shall have minimum limits of
$1,000,000 Per Occurrence, $2,000,000 aggregate for Bodily Injury
Liability and Property Damage Liability. This shall include Premises and
Operations; Independent Contractors; Products and Completed Operations and
Contractual Liability.
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C. ❑■ Workers' Compensation: Insurance covering all employees meeting
Statutory Limits in compliance with the applicable state and federal laws.
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
CAS
The coverage must include Employers' Liability with a minimum limit of
$ 500,000 for each accident.
D. FE-1 Professional Liability: Shall be maintained by the Contractor to ensure its
legal liability for claims arising out of the performance of professional services under
this Agreement. Contractor waives its right of recovery against County as to any
claims under this insurance. Such insurance shall have limits of not less than
$1,000,000 each claim and aggregate.
G. ❑ Watercraft: Coverage shall- have minimum limits of
osGUPrerasa:
WhOM pplicable to the completion of the work $
I. ❑ MarWm&--Coywactw-4Pones Act): -Cover-age shall have --lunits of
$ -occurrence.
L❑
Special Requirements: Collier County Board of County Commissioners, OR, Board
of County Commissioners in Collier County, OR, Collier County Government shall
be listed as the Certificate Holder and included as an "Additional Insured" on the
Insurance Certificate for Commercial General Liability where required. This
insurance shall be primary and non-contributory with respect to any other insurance
maintained by, or available for the benefit of, the Additional Insured and the
Contractor's policy shall be endorsed accordingly.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. The Contractor
shall provide County with certificates of insurance meeting the required insurance
provisions. Renewal certificates shall be sent to the County thirty (30) days prior to
any expiration date. Coverage afforded under the policies will not be canceled or
allowed to expire until the greater of: thirty (30) days prior written notice, or in
accordance with policy provisions. Contractor shall also notify County, in a like
manner, within twenty-four (24) hours after receipt, of any notices of expiration,
cancellation, non -renewal or material change in coverage or limits received by
Contractor from its insurer, and nothing contained herein shall relieve Contractor of
this requirement to provide notice.
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
0
Contractor shall ensure that all subcontractors comply with the same insurance
requirements that the Contractor is required to meet.
13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall defend, indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys' fees and paralegals' fees, whether resulting
from any claimed breach of this Agreement by Contractor, any statutory or
regulatory violations, or from personal injury, property damage, direct or
consequential damages, or economic loss, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any
other rights or remedies which otherwise may be available to an indemnified party
or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of
Collier County.
13.1 The duty to defend under this Article 13 is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability of
the Contractor, County and any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any party and written notice of such
claim being provided to Contractor. Contractor's obligation to indemnify and defend
under this Article 13 will survive the expiration or earlier termination of this Agreement
until it is determined by final judgment that an action against the County or an
indemnified party for the matter indemnified hereunder is fully and finally barred by
the applicable statute of limitations.
14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on
behalf of the County by the Tourism Division
15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest
and shall acquire no interest, either direct or indirect, which would conflict in any
manner with the performance of services required hereunder. Contractor further
represents that no persons having any such interest shall be employed to perform
those services.
16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the
following component parts, all of which are as fully a part of the Agreement as if
herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), ■❑ Exhibit
A Scope of Services, Exhibit B Fee Schedule, ❑■ RFP/ ❑ ITB/❑ Other
#20-7706 , including Exhibits, Attachments and Addenda/Addendum,
❑ subsequent quotes and ❑ Other .
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
CCNO
17. APPLICABILITY. Sections corresponding to any checked box (0) will expressly
apply to the terms of this Agreement.
18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and
between the parties herein that this Agreement is subject to appropriation by the
Board of County Commissioners.
19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112,
Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as
amended, and County Administrative Procedure 5311. Violation of this provision
may result in one or more of the following consequences: a. Prohibition by the
individual, firm, and/or any employee of the firm from contact with County staff for
a specified period of time; b. Prohibition by the individual and/or firm from doing
business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any
Agreement held by the individual and/or firm for cause.
20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the
Contractor is formally acknowledging without exception or stipulation that it agrees
to comply, at its own expense, with all federal, state and local laws, codes, statutes,
ordinances, rules, regulations and requirements applicable to this Agreement,
including but not limited to those dealing with the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as
either may be amended; taxation, workers' compensation, equal employment and
safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida
Statutes, and the Florida Public Records Law Chapter 119, including specifically
those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows:
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS
RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF
PUBLIC RECORDS AT:
Communication and Customer Relations Division
3299 Tamiami Trail East, Suite 102
Naples, FL 34112-5746
Telephone: (239) 252-8383
The Contractor must specifically comply with the Florida Public Records Law to:
Keep and maintain public records required by the public agency to perform
the service.
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
2. Upon request from the public agency's custodian of public records, provide
the public agency with a copy of the requested records or allow the records
to be inspected or copied within a reasonable time at a cost that does not
exceed the cost provided in this chapter or as otherwise provided by law.
3. Ensure that public records that are exempt or confidential and exempt from
public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the contract if the Contractor does not transfer the records
to the public agency.
4. Upon completion of the contract, transfer, at no cost, to the public agency
all public records in possession of the Contractor or keep and maintain
public records required by the public agency to perform the service. If the
Contractor transfers all public records to the public agency upon
completion of the contract, the Contractor shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains
public records upon completion of the contract, the Contractor shall meet
all applicable requirements for retaining public records. All records stored
electronically must be provided to the public agency, upon request from
the public agency's custodian of public records, in a format that is
compatible with the information technology systems of the public agency.
If Contractor observes that the Contract Documents are at variance therewith, it
shall promptly notify the County in writing. Failure by the Contractor to comply with
the laws referenced herein shall constitute a breach of this Agreement and the
County shall have the discretion to unilaterally terminate this Agreement
immediately.
21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful Contractor extending the pricing, terms and
conditions of this solicitation or resultant Agreement to other governmental entities at
the discretion of the successful Contractor.
22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to
this Agreement in compliance with the Procurement Ordinance, as amended, and
Procurement Procedures.
24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a
good faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision -making authority and by
County's staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
CR"
commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before
an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision -making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
25. VENUE. Any suit or action brought by either party to this Agreement against the other
party relating to or arising out of this Agreement must be brought in the appropriate
federal or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
..j@Gt shall Gbe Zna-Wedgeable in their aareas of experfir-Q-
Contractorthe right to parform investigations as may be deemed
necessary to Qns-ra t
shall assogn as many people as necessary tO GOMPIOW thQ_ On 2 timely bases,
and eac-h person assigned shall be avaikab'Q for ;an ;arna-int of time adequate to rnQQ
the required sonfice dates The .. .-
followffipg conditions are met; (1) Proposed replararnepts hw - es substaAtially the -same
or better qualifications andlor experience. (2) that the County is notified Writi
ng as fa
possible The Contractormake COMMOrGially r4aasonable
notify.. seven (7) days of the change. The County retains final
F■ AGREEMENT STAFFING. The Contractor's personnel and management to be
utilized for this Agreement shall be knowledgeable in their areas of expertise. The
County reserves the right to perform investigations as may be deemed necessary to
ensure that competent persons will be utilized in the performance of the Agreement.
The Contractor shall assign as many people as necessary to complete required
services on a timely basis, and each person assigned shall be available for an amount
of time adequate to meet required services.
27. 0 ORDER OF PRECEDENCE. In the event of any conflict between or among the
terms of any of the Contract Documents, the terms of solicitation the Contractor's
Proposal, and/or the County's Board approved Executive Summary, the Contract
Documents shall take precedence.
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
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28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without
the prior consent in writing of the County. Any attempt to assign or otherwise transfer
this Agreement, or any part herein, without the County's consent, shall be void. If
Contractor does, with approval, assign this Agreement or any part thereof, it shall
require that its assignee be bound to it and to assume toward Contractor all of the
obligations and responsibilities that Contractor has assumed toward the County.
29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as
amended. Background checks are valid for five (5) years and the Contractor shall be
responsible for all associated costs. If required, Contractor shall be responsible for the
costs of providing background checks by the Collier County Facilities Management
Division for all employees that shall provide services to the County under this
Agreement. This may include, but not be limited to, checking federal, state and local
law enforcement records, including a state and FBI fingerprint check, credit reports,
education, residence and employment verifications and other related records.
Contractor shall be required to maintain records on each employee and make them
available to the County for at least four (4) years. All of Contractor's employees and
subcontractors must wear Collier County Government Identification badges at all times
while performing services on County facilities and properties. Contractor ID badges are
valid for one (1) year from the date of issuance and can be renewed each year at no
cost to the Contractor during the time period in which their background check is valid,
as discussed below. All technicians shall have on their shirts the name of the
contractor's business.
The Contractor shall immediately notify the Collier County Facilities Management
Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to
Collier County separates from their employment. This notification is critical to ensure
the continued security of Collier County facilities and systems. Failure to notify within
four (4) hours of separation may result in a deduction of $500 per incident.
(Intentionally left blank -signature page to follow)
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have
executed this Agreement on the date and year first written above.
ATTEST; -
Crystal K. Kinzgl, Cterk of Courts &
Comptr r z
By:
Dated: 00
(SEAL)Aftest as to Chairman's
Contra ctor'§19WIW 494s:
Contractor's First Witness
�iV i � i�l2S�f�'yV�2�c2J�i
TType/print witness nameT
pp Wed as to Form and Legality:
�C�ty��arne�
,Yl
Print Name
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
By: 'CC('4L
Burt L. Saunders , Chairman
Lou Haq(m'and &Associates, Inc.
ype/print signature and title
Page 12 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
v-V'�
Exhibit A
Scope of Services
0 following this page (pages 1 through 4 )
❑ this exhibit is not applicable
Page 13 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
RFP# 20-7706 "Tourism Public Relations Services
EXHIBIT A
SCOPE OF SERVICES
The terms "Vendor" and "Contractor" is used interchangeably throughout the agreement.
The vendor will create and implement for the County an effective out of market media relations strategy that
may include but not be limited to the following:
1. Provide full range of media pitching and targeting that includes:
• Nurture personal media relationships on County's behalf;
• Develop pitches specifically targeted to each individual outlet and journalist by niche;
• Create pitches that reference the journalist's recent stories and specific section topics;
• Utilize statistics wherever possible to support trends; and
• Employ unobtrusive follow-up with journalists
2. Develop a media grid of agreed -upon, targeted outlets for the destination's key niche segments. The
vendor will then craft pitch angles and story ideas customized for the audience. The vendor will
utilize the segmented media grid to track responses and plan additional tactical outreach such as desk -
sides and media visits.
3. Implement a proactive campaign directed to the broadcast media. The vendor will continually
research and review programs on network and cable TV as well as shows in syndication that may be
appropriate for the County. The vendor will work with the County to target key broadcast outlets that
have national exposure on morning shows, talk shows, cable networks such as Travel Channel, Food
Network, HGTV, Wealth TV, Bravo, etc. and more. The vendor will work closely with the outlets'
publicists and editors to provide regular, current information.
4. Provide access to the County for the agency's extensive computerized database.
5. As part of its media mailing services, the vendor will create an addendum for each client, which
includes personnel and other non -media contacts the client wants to reach with its materials.
6. Release of a tailored calendar of events, with emphasis on particular seasons and holidays. These are
times when media are particularly looking for news and special offerings.
7. Operate an aggressive Collier County News Bureau. The bureau will be staffed and equipped to pitch
the media proactively and respond 24-hours-a-day to inquiries, refer coverage opportunities to the
appropriate parties, give advice on trends and developments and provide current information. The
vendor will provide a fully- staffed extension the Collier County media team to help County be
execute activities for which you may not previously have had the time or staff to utilize. Actions of
the News Bureau will include:
• Handle inquiries, referring to the County as necessary;
• Alert the media to news, developments and opportunities;
• Maintain a fact file, electronic image and multimedia library;
• Provide current information on all aspects of the destination;
• Research editorial calendars to facilitate placements;
• Review potential media visits;
• Maintain updated listings of journalists with their specific interests; continuing regular contact
Page 1 of 4
c
to maximize enthusiasm, providing information as necessary;
• Develop and present high -impact story ideas;
• Providing the client with clips of all media coverage; and
• Monitor and maintain an Online News Room.
8. Incorporate the County into as many appropriately themed agency -wide releases as possible.
9. Post material on the vendor's Facebook site and tweet about news from the vendor's Twitter handle
followers.
10. Participate actively in the Collier County marketing process. This will include being involved in the
strategic planning process, contributing the contents for the Public Relations' ("PR") section of the
annual Strategic Plan and participating in key tourism meetings and events.
11. Provide a 12-month program and timeline of activities in cooperation with the Tourism Division's in-
house Public Relations team. In addition, no releases or other materials will be disseminated without
written client approval.
12. Distribute the following resource guides to the County and its constituents on an annual basis:
• Calendar of Holidays - This year -long calendar outlines major North American holidays with
corresponding deadlines for editorial coverage of related news;
• Hotel/Tourism Award Listings - This book is a compilation of significant opportunities for
hotel/ tourism awards and surveys; information provided includes criteria, deadlines and
contact names for entries.
13. Coordinate seminars to benefit the County's tourism partners. The seminars will be designed for
people who can benefit by learning from public relations experts and are staged in a central location
convenient for multiple tourism and economic development partners. Participants will also receive an
update on the public relations program.
14. The vendor will create periodic newsletters for the County and produce a monthly Partner Newsletter
with the assistance of the in-house County PR staff. These newsletters will contain a mix of
destination updates, partner news, and promotions, supported by appropriate imagery.
15. Develop and implement a Visiting Journalist Program in which the vendor makes individual
judgments on each journalist and influencer or blogger requesting a visit. Further, it is essential that
this program be developed and monitored monthly to ascertain placement timing. The vendor will:
• Aggressively encourage the right journalists to visit the destination;
• Review requirements/requests and anticipated results with client approvals;
• Work with an airline partner to secure airline tickets;
• Assist client with itinerary arrangements including hotels, attractions, dining and shopping
venues;
• Forward press materials; and
• Monitor and report results.
Each individual press trip request is submitted to the client with the agency's press request form,
outlining the journalist's affiliation, audience reach and special interests as well as agency
recommendation and remarks. A client signature authorizes the agency to proceed with the trip.
Page 2 of 4 �C O
For any top media that are not allowed by company policy to participate in sponsored visits, the
vendor will
work with this media outlet to find a way to arrange a way for the media outlet representative to visit
at their own expense. Through one-on-one contact, the vendor will make a compelling case about the
destination and its news value. The vendor will offer assistance with fact checking, photography and
source material to help them create their stories.
16. Create an integrated social media campaign that will help the County build brand equity and
credibility, engage customers, attract events, reach goals, track metrics and conversation trends. The
vendor will:
• Advise the County's in-house PR team regarding best practices to use social media sites
effectively given the synergy between the various communication channels (i.e., an iPhone
image can be posted to Instagram, or a Facebook page and then tweeted). Across all social
media platforms, the vendor will also monitor to evaluate, track/ measure conversations.
• Support the presence on relevant social networks such as Facebook for the Naples, Marco
Island, and Everglades Convention and Visitors Bureau (CVB) - Paradise Coastal brand to
launch direct -to -consumer incentives, online events, contests and communication to increase
fans. Promotions can be customized and targeted to both the peak leisure season and slower
season as need dictates.
• The vendor will provide Collier County with tips and suggested course of action to leverage
micro blogging sites such as Twitter, developing a content calendar as necessary. The vendor
can create exclusive promotions/incentives for followers and engage those followers through
experts, live events and conferences. The vendor will monitor topics and retweets, as well as
link Tweets between Facebook, YouTube, etc. as desired.
• The vendor will also feature Collier County and its partners on its own social media platforms
• The vendor will monitor coverage and reviews, responding to noteworthy blog posts as agreed
upon by the client to help manage perceptions within the online community and become part
of blog conversation with transparent messaging at the authority's direction as well. The
vendor will serve as an advisor regarding best practices for establishing its own blog, if
desired, including proper language, tone and frequency of posts, as well as offering direction
on linking blog updates to client Facebook page and other social media outlets.
• The vendor will work with Collier County to ensure that any information that appears on
Wikipedia is correct, helping to implement any revisions if necessary. Agency, at client
direction, can also create entries.
• The vendor will post on Video sharing Web sites such as YouTube, Yahoo! Video and Google
Video allow users to distribute video clips to the masses. With the proper distribution,
consumers interested in learning more about Collier County can easily find related videos
online. The vendor will develop a distribution strategy and schedule consisting of appropriate
video sharing Web sites and "tagging" with the goal of achieving a viral effect, measuring
viewers as necessary.
• Post on travel and media web sites to enable marketers to share and post images with several
audiences, including media. The vendor can support Collier County capitalizing on current
photo -sharing trends, with tactics ranging from the upload- of high -impact photography and
strategic "tagging" and "geotagging" of online photos, to participation in relevant online
groups and the execution of online photos contests, all the while measuring viewers as
necessary.
• The vendor will assist in concepting and developing personalized apps that interface with
smart phone technologies. The vendor will provide ongoing counsel on how to build the
Naples, Marco Island and Everglades brand through social media, keeping abreast of all new
developments. The vendor is also to help strategize and integrate all social media efforts,
linking each outlet to the other.
Page 3 of 4 CSO
j
• The vendor will be an active partner in all emergency situations requiring crisis
communications tactics including media monitoring, continual contacts with Collier tourism
partners, support continual updates to the County's Beach Conditions pages and contribute
photos and videos from user generated content to support the crisis communications
operations.
• The vendor has the option to provide monthly Media Monitoring Services and reporting to the
County as part of their scope of services as provided by a nationally known service that
provides these services to tourism bureaus on a regular basis. The bid document should be
specific as to whether these services are part of the service fee or a separate add on option and
cost.
• The vendor will assist the in-house CVB PR staff with local and regional media relations
support and planning, and escorting media familiarization trip participants while in the
destination and in situations where the in-house PR team needs additional help to respond to
media inquiries.
Page 4 of 4
Exhibit B
Fee Schedule
following this page (pages 1 through
Page 14 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
CC6
RFP# 20-7706 "Tourism Public Relations Services
EXHIBIT B
FEESCHEDULE
Payment to Contractor shall be made as follows:
I. Lump Sum monthly payment in the amount of $11,000 for a total annual fee of $132,000.
Included in that cost are out of pocket expenses such as telephone, postage, messenger and
photocopying.
II. Additional expenses such as staff/media travel and media events are pre -approved and billed at
cost with no markup. Contractor would continue to operate from an annual out of
pocket expense budget of $19,992 ($1,666 per month).
III. $2,500 for an annual, in-depth audit of all Paradise Coast social media platforms.
Other Exhibit/Attachment
Description:
❑ following this page (pages through )
on this exhibit is not applicable
Page 15 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
R,?�
A� �® CERTIFICATE OF LIABILITY INSURANCE
DATE (MM/Y)
06/25/20202020
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
PRODUCER
CONTACT Karen Ferrara, CISR
NAME:
C. T. Lowndes - Mt. Pleasant Office
HONE(843) 884-3159 FAX (843) 881-8891
Ext : No :
966 McCants Dr.
E-MAIL kferrara@ctlowndes.com
ADDRESS:
INSURER(S) AFFORDING COVERAGE
NAIC #
INSURERA: Ohio Security - Montgomery
24082
Mt. Pleasant SC 29464
INSURED
INSURER B : Ohio Casualty
24074
Lou Hammond & Associates Inc
INSURER c : Continental Casualty - CNA
20443
145 King St
INSURER D :
Suite 411
INSURER E :
Charleston SC 29401
INSURER F :
COVERAGES CERTIFICATE NUMBER: 2021 GL, LIMB, E&O REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR
LTR
TYPE OF INSURANCE
INSD
WVD
POLICY NUMBER
POLICY EFF
MM/DD/YYYY
POLICY EXP
MM/DD/YYYY
LIMITS
X
COMMERCIAL GENERALLIABILITY
EACH OCCURRENCE
$ 1,000,000
CLAIMS -MADE rX7 OCCUR
DA AGE To RENTED
PREMISES Ea occurrence)
$ 1,000,000
MED EXP (Any one person)
$ 15,000
PERSONAL &ADV INJURY
$
A
Y
BZS55609265
07/12/2020
07/12/2021
GEN'L AGGREGATE LIMITAPPLIES PER:
GENERALAGGREGATE
$ 2,000,000
X POLICY ❑JECT PRO ❑ LOC
PRODUCTS - COMP/OPAGG
$ 2,000,000
$
OTHER:
AUTOMOBILE
LIABILITY
COMBINED SINGLE LIMIT
Ea accident
$ 1,000,000
BODILY INJURY (Per person)
$
ANYAUTO
A
OWNED SCHEDULED
AUTOS ONLY AUTOS
Y
BZS55609265
07/12/2020
07/12/2021
BODILY INJURY (Per accident)
$
PROPTY D
Per acciERDAMAGE
dent
$
X
HIRED NON -OWNED
AUTOS ONLY X AUTOS ONLY
X
UMBRELLA LIAB
X
OCCUR
EACH OCCURRENCE
$ 5,000,000
AGGREGATE
$ 5,000,000
B
EXCESS LIAB
CLAIMS -MADE
US055609265
07/12/2020
07/12/2021
DED I X RETENTION $ 10,000
$
WORKERS COMPENSATION
AND EMPLOYERS' LIABILITY Y / N
PER OTH-
STATUTE ER
ANY PROPRIETOR/PARTNER/EXECUTIVE
OFFICER/MEMBER EXCLUDED?
NIA
No Coverage Provided
g
E.L. EACH ACCIDENT
$
(Mandatory in NH)
E.L. DISEASE - EA EMPLOYEE
$
If yes, describe under
DESCRIPTION OF OPERATIONS below
E.L. DISEASE - POLICY LIMIT
$
Errors & Omissioins
C
596361873
08/28/2019
08/28/2021
$2,000,000
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)
Those usual to the insureds operation.
Collier County Board of Commissioners, Board of County Commissioners in Collier County, Collier County Government or Collier County included as
additional insured as respects general liability per endorsement BP7996 (09-16) & auto liability on a primary and noncontributory basis when required by
written agreement.
Project: Any and all work performed on behalf of Collier County by Lou Hammond & Associates, Inc.
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
Collier County Board of ACCORDANCE WITH THE POLICY PROVISIONS.
County Commissioners
3295 Tamiami Trail East AUTHORIZED REPRESENTATIVE
Naples FL 34112 /ijl- i!_ . 0
@ 1988-2015 ACORD CORPORATION. All rights reserved.
ACORD 25 (2016/03) The ACORD name and logo are registered marks of ACORD
CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DD/YYYY)
AC�RO
�' 06/15/2020
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW
THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the
terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the
PRODUCER Keystone Risk Partners LLC
604 East Baltimore Pike
Media PA, 19063
INSURED
Extensis IV, Inc. L/C/F
LOU HAMMOND & ASSOCIATES INC (LOU HAMMOND & ASSOCIATES
INC)
900 US HWY 9 North, Suite 203
Woodbridge, NJ 07095
COVERAGES CERTIFICATE NUMBER:
PHONE (A/(;, No, Ext): 888-473-6398 1 FAX
E-MAIL ADDRESS: RiskCCDExtensisGroup.com
INSURERS AFFORDING COVERAGE
INSURER A: Indemnity Insurance Company of North
Ameriea 611dBB
INSURER B: American Guarantee & Liability -Zurich
INSURER C:
INSURER D:
INSURER E:
INSURER F:
REVISION NUMBER:
NAIC#
26247
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAME ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH
THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN. THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN
REDUCED BY PAID CLAIMS.
INSR
ADD'L
SUBR
POLICY EFF
POLICY EXP
LTR
TYPE OF INSURANCE
INSRD
WVD
POLICY NUMBER
MM/DD/YYYY
MM/DD/YYYY
LIMITS
GENERAL LIABILITY
Not Applicable
EACH OCCURRENCE
$
COMMERCIAL GENERAL LIABILITY
CLAIMS MADE ❑OCCUR
DAMAGE TOR
PREMISES Ea occurrence
$
ME EXP (Any one person)
$
PERSONAL & ADV INJURY
$
GENERAL AGGREGATE
$
GEN'L AGGREGATE LIMIT APPLIES PER:
PRODUCTS-COMP/OPAGG
$
POLICY PRO LOC
JECT
$
AUTOMOBILE LIABILITY
Not Applicable
COMBINED SINGLE LIMIT
Ea accident
$
BODILY INJURY (Per person)
$
ANY AUTO
ALL OWNED SCHEDULED
AUTOS AUTOS
BODILY INJURY (Per accident)
$
HIREDAUTOS NON -OWNED
AUTOS
PROPERTY DAMAGE
Per accident
$
X
UMBRELLA LIAB
X
OCCUR
UMB 5499247-06
09/30/2019
09/30/2020
EACH OCCURRENCE
$ 10,000,000.00
AGGREGATE
$ 10,000,000.00
B
EXCESS LIAB
CLAIMS MADE
X
DED
X RETENTION $ 10,000
$
WORKERS COMPENSATION
AND EMPLOYERS' LIABILITY
C66684386
09/30/2019
09/30/2020
WC STATU- OTH-
X TORY LIMITS ER
E.L. EACH ACCIDENT
$ 1,000,000.00
A
ANY PROPRIETOR/PARTNER/EXECUTIVE
OFFICER/MEMBER EXCLUDED? Y/N
N/A
E.L. DISEASE -EA EMPLOYEE
$ 1,000,000.00
(Mandatory in NH)
f yes, describe under
E.L. DISEASE -POLICY LIMIT
$ 1,000,000.00
DESCRIPTION OF OPERATIONS below
DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (Attach ACORD 101, Additional Remarks, Schedule, if more space is required)
CERTIFICATE HOLDER
CANCELLATION
`
206266
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
Collier County Board of County Commissioners
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED
ACCORDANCE WITH THE POLICY PROVISIONS.
IN
3295 Tamiami Trail E
Naples FL, 34112
AUTHORIZED REPRESENTATIVE
`,;(3_ /)
Jay
Peichel :�' —
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lJ "I U00-ZU-IU Al-,UKU L UMrL) [A I IUN. All rlgnLS reservea.
ACORD 25 (2010/05) The ACORD name and logo are registered marks of ACORD