PTAC Agenda 06/16/2020
Public Transit Advisory Committee
Collier Area Transit
8300 Radio Rd, Naples FL 34104
June 16, 2020
3:00 p.m.
1. Call to Order
2. Roll Call
3. Approval of Agenda
4. Approval of Minutes
a. May 19, 2020 Minutes
5. Committee Action
a. 5307 and 5339 Program of Projects
6. Reports and Presentations
a. Update on Transit Development Plan (TDP) Process
7. Member Comments
8. Public Comments
9. Next Meeting Date – July 21, 2020
10. Adjournment
Two or more members of the Board of County Commissioners may be present and may participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at a future BCC meeting .
Collier Area Transit operates in compliance with Federal Transit Administration, (FTA) program requirements and
ensures that transit services are made available and equitably distributed and provides equal AGENDA access and
mobility to any person without regard to race, color, or national origin, disability, gender or age. Title VI of the Civil
Rights Act of 1964; FTA Circular 4702.1A, "Title VI and Title VI Dependent Guidelines for Federal Transit
Administration Recipients.
Anyone who required an auxiliary aid or service for effective communication, or other reasonable accommodations
in order to participate in this proceeding, s hould contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Naples, Florida 34112 or 239-252-8380 as soon as possible, but no later than 48
hours before the scheduled event. Such reasonable accommodations will be provided at no cost to the individual.
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MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
May 19, 2020
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00
P.M. in REGULAR SESSION via Zoom video teleconference, with the following
members present:
ADVISORY COMMITTEE MEMBERS:
Vice-Chairman: Mr. Arthur Dobberstein (via teleconference call)
Mr. James Bennett
Mr. Peter Berry
Mr. James Caton
Ms. Sonja Lee Samek
MEMBERS ABSENT:
Mr. John DiMarco - Excused
ALSO PRESENT:
Ms. Michelle Edwards-Arnold, Director, Public Transit and Neighborhood
Enhancement
Mr. Omar DeLeon, Public Transit Manager, Collier Area Transit
Ms. Yousi Cardeso, Operations Analyst, Collier Area Transit
Mr. Devon Browne
Mr. Zach Karto, Senior Planner, Collier Area Transit
Ms. Josephine Medina, Collier Metropolitan Planning Organization
Mr. Braian Morales, General Manager, MV Transportation, Inc.
Mr. Michael Nelson
Ms. Elena Ortiz-Rosado, Events, Sales, and Marketing Coordinator, Collier Area
Transit
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Packet Pg. 3153 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
I. Call to Order
Mr. Dobberstein called the meeting to order at 3:00 P.M.
II. Roll Call
Roll call was taken, and a quorum established.
III. Approval of Agenda
Requested amendment to the Agenda:
a. Discussion of Program Grant Application (Reports)
Mr. Berry entered a motion to approve the February 25, 2020 meeting agenda, with the
noted change. Mr. Caton seconded the motion. All were in favor. The motion was
carried.
IV. Approval of Minutes
a. February 25, 2020
Mr. Bennett entered a motion to approve the February 25, 2020 meeting minutes. Mr.
Caton seconded the motion. All were in favor. The motion was carried.
V. A. New Membership Application
Two applications for consideration of membership of the Public Transit Advisory
Committee (PTAC) have been received, with one Committee seat presently available.
Both candidates were in attendance via videoconference and were invited to address the
PTAC for introduction, presentation of credentials, and reasons for interest in Committee
membership.
a. Mr. Devon Browne has been a resident of Collier County since 2014, formerly
working for Hertz Corporation in Strategic Partnerships and Innovation, focusing on
emerging transportation innovations. Mr. Browne detailed his more recent experience
in management consulting, with a focus on transportation issues. Mr. Browne noted
that his strategic background in seeking future transportation solutions, as well as
practical operational experience would facilitate his ability to positively contribute to
the PTAC. Mr. Browne fielded questions from Committee members, noting that he
has had no further business with Hertz Corporation since his departure, as well as his
more recent experience studying public/private business partnerships, and multi-
county collaborations seeking to provide an optimal transportation infrastructure. Mr.
Browne further noted his experience studying ride-share company applications and
technologies, application-based parking providers, as well as employer van pool
technologies.
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b. Mr. Michael Nelson has been a resident of Collier County for the past 12 years,
currently working as the Associate Dean at Keiser University. Mr. Nelson is a
member of the Leadership Collier Foundation, an organization which takes an active
role in civic and professional issues, addressing area challenges and working towards
solutions in the public interest. Mr. Nelson expressed an interest in continuing to give
back to the community, particularly regarding enhancement of public transportation
access for underserved members of the community.
Mr. Caton thanked both applicants for their interest in serving on the PTAC and
recommended endorsement of Mr. Browne, based upon his extensive previous work
experience within the field of public transportation.
Mr. Caton entered a motion to endorse the application for Public Transit Advisory
Committee membership submitted by Mr. Devon Browne. Mr. Bennett seconded the
motion. All members were in favor. The motion was carried.
Mr. DeLeon encouraged Mr. Nelson’s attendance and input at future PTAC meetings,
which are open to the public. Mr. Berry further recommended that Mr. Nelson be
notified by Staff of any future vacancy on the PTAC.
B. Title VI Program Update, 2020-2023 – Mr. Zach Karto
Mr. Karto provided an overview of an update to the Collier Area Transit (CAT) Title VI
Program for the years 2020-2023, which was last revised in 2017. The Federal Transit
Administration (FTA), the regulating agency for CAT, requires that a Program update be
completed every three years. The Title VI program, which is based on the Civil Rights
Act of 1964, is required for receipt of federal funding, and includes all subrecipients. The
objectives of the Title VI Program are to ensure that federally assisted benefits and
services are made available and equitably distributed, providing equal access to all
persons, with participation in planning and decision-making processes. Detailed
procedures for investigation of Title VI complaints, as well as corrective/remedial actions
to prevent discriminatory treatment of any beneficiary are required. The opportunity for
access to programs and activities for individuals with limited English proficiency, as well
as notification of rights afforded under Title VI are also required.
CAT participates in Collier Metropolitan Planning Organization (MPO) public
involvement activities; however, has its own Public Participation Plan (PPP), which is
designed to engage both transit users and non-transit users. Public input and feedback are
solicited via multi-language hang-tag surveys, as well as online surveys conducted as part
of the Park and Ride Study, and the ongoing Transit Development Plan. Public feedback
is encouraged via attendance at PTAC, MPO, and MPO Board Meetings. All meeting
notices, press releases, and public service announcements are available in a multi-lingual
format as requested or needed, as well as utilizing pictographs to display information and
instructions.
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Title VI of the Civil Rights Act of 1964 requires that reasonable steps be taken to ensure
that individuals with Limited English Proficiency (LEP) be provided meaningful access
to benefits, services, information, as well as programs and activities provided by CAT.
As such, vital documents are translated from English to Spanish and Creole, as well as
other languages upon request. The CAT website provides translation to other languages,
including Spanish, Creole, German, and French. Translation is also provided at public
meetings. Mr. DeLeon clarified that while certified translators are sometimes utilized, it
is not a requirement, and noted the ready availability of Transit Staff for translation
assistance. Mr. Karto noted a 1% growth in LEP population in Collier County since
2017. A suggestion was made by Mr. Dobberstein to specifically identify the Creole LEP
population on the graph within the report which reflects County foreign language
demographics.
An additional component of the Title VI Program is a requirement for a racially balanced
composition of participation on non-elected advisory boards, councils, and committees,
which is encouraged for all available vacancies.
CAT system-wide standards and policies are required to be reported, including vehicle
load standards, on-time performance standards, and service availability, which is
comprised of various service delivery factors. Policies are formulated which ensure
transit amenities are provided equitably for each mode, including randomized vehicle
selection for all routes. Fares and service changes are evaluated to not adversely impact
any group, to include major service change policies, disparate impact policies, or
disproportionate burden policies. It was noted that while all of CAT routes serve a
minority census block group, approximately 45% of the service provided has 50% or
more of the service within minority census block groups.
Executive Order 12898 in support of Environmental Justice was passed in February 1994
to protect minority and low-income populations. Measures taken to ensure compliance
with the Executive Order are included in the Title VI update; detailing bus stop amenities
locations for low income and minority population areas, the minority census tract and
CAT fixed route and ADA service area, as well as low income census tract and CAT
fixed route and ADA service area.
A copy of a complaint form and instructions detailing the complaint procedure must be
included in the TDP, which may be filed with CAT or directly with the FTA. The
complaint will be fully investigated, resulting in either a letter of closure or of a finding.
It was noted by Mr. Karto that Collier Area Transit has had no investigations for
violations, complaints, or lawsuits in this regard. Finally, the document submitted to the
FTA will also include the Board Resolution or meeting minutes which demonstrate Board
approval of the Title VI program.
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Mr. Caton inquired as to the methods employed for engagement of the public for
feedback and suggestions. Mr. DeLeon stated that opportunities for public engagement
are made available in both a general fashion, such as via surveys collected from the
public at a generalized location, or in a more tactical, coordinated effort, such as in
partnership with community CRAs.
Mr. Bennett made inquiry regarding on-time performance measures; whether 95% is the
current standard or a goal to be met, as well as frequency of measure. Mr. DeLeon
clarified that 95% is the on-time performance goal, currently operating at approximately
90% on fixed routes. On-time performance data is measured monthly.
Endorsement of the Title VI Program update was being sought from PTAC, prior to
presentation to the Board of County Commissioners for review and approval, and
ultimately for submission to the FTA.
A motion to endorse the Title VI Program update was entered by Mr. Peter Berry. Mr.
James Caton seconded the motion. All members were in favor. The motion was
carried.
VI. Reports and Presentations
a. Update on the Transit TDP Process – Mr. Zach Karto
Mr. Karto provided PTAC with an overview of the status of the Transit Development
Plan (TDP) process which is currently underway. The TDP is a 10-year horizon strategic
plan for mobility which is required by the Florida Department of Transportation (FDOT).
The TDP is comprised of FDOT required conditions which must be satisfied.
The first stage of TDP development details existing conditions, population growth,
employment growth, and stakeholder input. These variables were studied utilizing a
variety of measures such as the public outreach plan, existing conditions, peer and trend
analysis, on-board survey, mobility perspectives, mission, goals and objectives, as well as
mobility strategy discussion.
It was noted that the public outreach plan included on-board surveys, online surveys,
small group discussions, and public workshops, however the emergence of the
coronavirus pandemic interfered with the ability to meet these objectives, and on-board
survey information was limited to active transit users. A total of 1091 on-board surveys
were completed on various days in January 2020, primarily via tablet, and made available
in English, Spanish, and Haitian-Creole. A working group discussion was also conducted
with stakeholders in the community, which focused on mobility strategies which support
the CAT Vision and Mission statement, the results of which are currently being
compiled.
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County population density growth was studied, noting the expansive nature of the county,
but with identification of areas of population density growth in Immokalee, North Naples,
East Naples, and Golden Gate City. Employment density growth was seen to be greatest
in the western portion of Collier County.
The second stage of TDP development involves interpretation of online survey results,
with questions regarding public transit awareness, experience with using the service,
general opinion, and perception of public transportation in Collier County. The online
survey was conducted by a consultant firm, Tindale Oliver, and was primarily promoted
via social media, as well as the CAT website. Survey results show a desire for mobility
improvements in the form of more buses, expanded bus services, and greater frequency.
Additional advertising revenue was identified as the most popular public response for
covering expenses related to expanded mobility services. Additionally, a series of
stakeholder interviews were conducted, which included questions regarding awareness of
Transit, role of Transit, key improvements, the population who should benefit,
suggestions for how to pay for Transit, as well as the need for more service and options.
Conceptual design principles were discussed, with a focus on streamlining the bus
network to provide optimal service, but with a goal to remain cost and revenue neutral.
Consideration will be given to transit network changes and expected impacts, as well as
technology and policy considerations related to mobility on demand service zones,
improved service frequency, the role for premium service along key commercial
corridors, the role for park and ride lots, vanpools, and express buses, the need for
compact and connected land use, as well as other mobility priorities.
It was noted that the current discussion was informational only, as compilation of the
TDP remains ongoing in coordination with the consultant firm. The final plan will be
presented to PTAC for review prior to presentation to the Board of County
Commissioners in September 2020.
b. Update on Mobile Ticketing Application – Mr. DeLeon
Mr. DeLeon presented an update on the status of “Ride CAT,” the mobile ticketing
application provided by Masabi. The live beta testing phase is being conducted utilizing
Apple and Android devices, with a full launch anticipated in August 2020.
Implementation of a pilot program which had been scheduled for June 2020 remains
uncertain at this time, as bus fares have been temporarily waived due to the coronavirus
pandemic. Rigorous staff testing is being done, both on-board buses and on-site.
The process of mobile ticketing was discussed, including built in security measures to
prevent user fraud. A link with “My Stop” will coordinate with a trip planning solution,
which will plan the route and offer real time information, such as delays or detours for
the desired trip. A link with Collier 311 is available for users to report community issues
which may require attention.
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There is also an opportunity for users to provide feedback regarding the mobile ticketing
app or on utilizing the CAT system. On-board technology includes a pass validator, as
well as a Wi-Fi router, which will provide free Wi-Fi to the public for their use.
Installation of this technology has remained on schedule, performed by the CAT Fleet
team.
Mr. Bennett inquired as to whether the technology would be available in a multi-lingual
format for the LEP population. Mr. DeLeon confirmed the program does offer multi-
lingual options, as well as a text to read function for the visually impaired.
Mr. Browne inquired as to whether integration with park-and-ride locations is included in
the trip planning component of the program. Mr. DeLeon stated that all bus stops were
tagged and that information regarding the availability of the mobile application will be
posted at each bus stop for public awareness.
c. Covid-19 Activity – Mr. Morales
Mr. Morales discussed the procedures in place in response to coronavirus concerns,
including enhanced cleaning of buses, and the availability of paper towels and DC7, a
disinfectant cleaner that kills a broad spectrum of pathogenic bacteria and viruses.
Operators have been provided with hand sanitizer, gloves, masks, both disposable and
removable, as well as face shields. A plastic barrier is planned for placement between the
operator and the fare box on fixed route buses as a long-term solution for operator safety.
Due to the door-to-door service offered by Paratransit operators, the plastic barriers will
not be installed on Paratransit vehicles, however operators will be provided with ample
sanitizing and disinfectant materials for personal protection from potential viral exposure.
MV Transportation, in partnership with the Department of Health, has installed face mask
wraps on the front of some buses, as well as informational wraps on viral protection. Mr.
Morales also noted that two buses were made available for use as cooling stations at the
Immokalee Health Department during a recent 3-day coronavirus screening event.
Sanitizing items continue to be made available for public use at transfer stations and on
the buses, and transfer stations and bus stops are pressure washed as needed. Some bus
stop benches have been removed due to potential contamination by non-transit users, to
ensure the safety of the ridership.
Mr. DeLeon outlined additional measures which have been taken during the coronavirus
pandemic, which includes waiving fare box fees to avoid potential contamination via
currency, as well as for enabling continued ridership during the economic financial crisis.
Further, a rear door entry and alighting procedure was implemented for operator
protection from potential viral exposure.
Mr. Dobberstein inquired as to how lost fare box revenue would be recovered for day to
day operations. Mr. DeLeon clarified that grant funding has been made available via the
CARES Act stimulus package which will cover lost passenger fare revenue.
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Mr. Dobberstein noted the current use of the bus wraps and the potential for a transition
in perception which may allow for bus wrap advertising in the future. Mr. Dobberstein
inquired as to how ridership had been affected by the viral pandemic, including the
waiver of bus fares. Mr. DeLeon noted an initial decline in ridership of 65% due to a
majority of the population staying home, however which allowed the opportunity to meet
CDC guidelines for social distancing. Ms. Arnold pointed out a 10% weekly increase in
ridership for the past three weeks, which may result in the use of more buses. Increases
in ridership have necessitated the development of long-term plans for adherence to CDC
guidelines for safety and social distancing. Mr. DeLeon further noted that issues related
to capacity are being investigated, considering maximum capacity per vehicle size, as
well as operator safety and training for de-escalation of any negative rider interactions.
Ms. Samek pointed out that the use of the mobile application will facilitate a contactless
fare opportunity. Mr. Caton requested clarification of the rear entry and alighting
process, which will result in greater passenger interface. Mr. DeLeon ensured that the
procurement of plastic shields for operator protection will facilitate a one-way flow of
passenger traffic, especially as ridership increases.
Mr. Caton inquired as to whether any Transit operators or staff had tested positive for the
Covid-19 virus. Mr. DeLeon confirmed that several members of the operational staff had
tested positive, however none of the bus operators. There were operators who were
required to quarantine following exposure to an infected nursing home patient. Mr. Caton
inquired as to the process and expense associated with cleaning a bus. Mr. Deleon noted
coordination with the Emergency Operations Center (EOC), in which EMS personnel
utilized a mister to disinfect the first floor where the virus positive operational employees
worked. Buses are thoroughly disinfected using broad spectrum disinfectants. Associated
costs are currently being formulated.
VII. Member Comments
+Mr. Dobberstein inquired as to the Grant application status for additional funding,
especially with the recent increase in operational costs. Mr. DeLeon stated that the Bus
and Bus Facilities Grant had been applied for and is a Federal Grant which is offered
through the FTA. There is an opportunity to utilize Transit Development Credits as the
required grant match; these are credits which are made available via the Florida
Department of Transportation. No local match is required and has no local impact, if
selected as a grant recipient. The grant application has been submitted, however is
pending review and final disposition by the FTA.
+Ms. Arnold welcomed Mr. Peter Berry as the newest member of PTAC.
VIII. Public Comments
There were no public comments.
IX. Next Meeting: June 16, 2020
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X. Adjournment
There being no further business for the good of the County, the meeting was adjourned.
Public Transit Advisory Committee
___________________________________
Arthur Dobberstein, Vice-Chairman
These minutes approved by the Committee on _________________as presented ___ or as
amended___.
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33.A.2Packet Pg. 3163Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
ALI Description Amount
1% Enhancement Shelter Rehab $28,829
1% Security (exceeds
requirement)Security - Driver Protection Barriers $71,493
20% ADA ADA paratransit services $518,926
Preventative
Maintenance - Warranty Warranty $90,000
Rolling Stock Replacement vehicles - 4 buses $1,980,000
Technology Avail replacement $136,012
Operation Adminstrative Cost $57,658
Total Amount $2,882,918
ALI Description Amount
Technology APC $296,000
Technology Annunciators $36,200
Technology Onboard Information Media $50,470
Total Amount Apprtmnt $382,670 (FY19 $372,752)$382,670
5307 FY20 - 21 Program of Project
5339 FY20 -21 Program of Project
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Packet Pg. 3164 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
ALI Description Amount
ADA Paratransit ADA Service 1,136,650$
1% Security Security - Driver Protection Barriers 81,587$
Rolling Stock Replacement Replacement vehicles - 1 bus 495,000$
Preventative Maintenance Fleet Maintenance 1,815,000$
Operating Assistance - Fuel Fuel 557,500$
Operating Assistance - TOMS Bus Operations (including TOMS) for Fixed and Paratransit 1,870,709$
Techology Avail replcement 1,249,988$
Techology Farebox replacement 952,250$
Total Amount 8,158,684$
CARES Act Funding
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33.A.2Packet Pg. 3167Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County MPO
Transit Development Plan
Technical
Memorandum 3:
Analysis of Alternatives
Review Draft
May 2020
Prepared by
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Packet Pg. 3168 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan i
Table of Contents
1.0 Introduction ......................................................................................................................................... 1-1
2.0 Transit Demand Analysis ..................................................................................................................... 2-1
2.1 Discretionary Market Assessment ............................................................................................ 2-1
2.2 Traditional Market Assessment ................................................................................................ 2-3
2.3 Ridership Projections using T-BEST ......................................................................................... 2-5
Model Inputs / Assumptions and Limitations ............................................................................. 2-5
Ridership Forecast ....................................................................................................................... 2-7
Forecast Ridership Analysis ......................................................................................................... 2-8
3.0 Gap Analysis ......................................................................................................................................... 3-1
3.1 Gap Analysis Overview .............................................................................................................. 3-1
4.0 Existing Transit Assessment ................................................................................................................ 4-1
4.1 Route Level Ridership by Month ............................................................................................... 4-1
4.2 Route Productivity .................................................................................................................... 4-4
4.3 Automatic Passenger Count (APC) Data ................................................................................... 4-5
5.0 Alternatives Development and Evaluation......................................................................................... 5-1
5.1 Development of Alternatives .................................................................................................... 5-1
5.2 Service Improvements .............................................................................................................. 5-2
Improvements to Existing Routes ............................................................................................... 5-3
New Service .................................................................................................................................. 5-9
Mobility on Demand (MOD) ........................................................................................................ 5-11
Vanpooling 5-13
5.3 Capital/Infrastructure ............................................................................................................. 5-13
Park-and-Ride Lots .................................................................................................................... 5-13
Technology 5-13
5.4 Policy/Other ............................................................................................................................ 5-14
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Packet Pg. 3169 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan ii
List of Figures
Figure 4-1: CAT Systemwide Ridership, 2019 ........................................................................................... 4-1
Figure 4-2: Monthly Ridership by Route, Routes 11–15 ........................................................................... 4-2
Figure 4-3: Monthly Ridership by Route, Routes 16–20 ........................................................................... 4-2
Figure 4-4: Monthly Ridership by Route, Routes 21–25 ........................................................................... 4-3
Figure 4-5: Monthly Ridership by Route, Routes 26–121 ......................................................................... 4-3
Figure 4-6: Passengers per Mile by Route, FY 2019 .................................................................................. 4-4
Figure 4-7: Passengers per Hour by Route, FY 2019 ................................................................................. 4-4
Figure 5-1: Bayshore Survey Destination Results .................................................................................... 5-1
List of Maps
Map 2-1: 2020 Density Threshold Assessment ......................................................................................... 2-2
Map 2-2: 2030 Density Threshold Assessment ......................................................................................... 2-3
Map 2-3: Transit Orientation Index ........................................................................................................... 2-4
Map 3-1: CAT Gap Analysis ........................................................................................................................ 3-2
Map 4-1: Systemwide APC Data ................................................................................................................ 4-5
Map 5-1: Alternatives in Proposed Transit Network ................................................................................ 5-2
Map 5-2: Proposed Route 13/14 Realignment ......................................................................................... 5-4
Map 5-3: Proposed Route 15/16 Realignment ......................................................................................... 5-5
Map 5-4: Proposed Route 17/18 Realignment ......................................................................................... 5-6
Map 5-5: Proposed Route 19/28 Realignment ......................................................................................... 5-7
Map 5-6: Proposed Route 20/26 Realignment ......................................................................................... 5-8
Map 5-7: Proposed Alignments for Routes 25 and 27 .............................................................................. 5-9
Map 5-8: Proposed Network in Immokalee ............................................................................................ 5-10
List of Tables
Table 2-1: Transit Service Density Thresholds ......................................................................................... 2-1
Table 2-2: Ridership and Growth Rates with No Improvements, 2021–2030* ........................................ 2-7
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Packet Pg. 3170 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan 1-1
1.0 Introduction
This Technical Memorandum is the memorandum being prepared as part of the Collier Area Transit
(CAT) 2021–2030 Transit Development Plan (TDP). The purpose of this document is to summarize Task
2c of the Scope of Services associated with the Collier County TDP and to present the Analysis of
Alternatives. This Technical Memorandum is the third of five tasks being prepared as Task 2 of the CAT
TDP.
Section 1 includes the Introduction.
Section 2 summarizes the Transit Demand Analysis for Collier County, which includes the Density
Threshold Assessment (DTA) and the Transit Orientation Index (TOI) for the traditional transit
markets. In addition, transit demand and mobility needs were evaluated using the Florida
Department of Transportation (FDOT)-approved ridership forecasting tool known as the Transit
Boarding Estimation and Simulation Tool (T-BEST). This section will help determine if the existing
transit network is serving the appropriate areas in Collier County.
Section 3 presents the Gap Analysis for CAT, which presents the gaps in service compared to the data
gathered in the TOI. This step is vital in assessing the performance of public transit in meeting the
needs of the transit-disadvantaged populations in the CAT service area.
Section 4 provides the Existing Transit Assessment of current transit service. It begins with a review
of existing ridership by month for the whole system and is followed by a breakdown of ridership by
month by route. Also include are an examination of route productivity by comparing ridership per
revenue hour and mile and an evaluation of average daily boardings by stop using Automatic
Passenger Counting (APC) data from 2019. This will help evaluate productivity at the stop level
compared to other stops in the service.
Section 5 presents potential transit improvements for the 10-year transit plan, as known as the
Alternatives Development. The proposed improvements for transit service represent the community
needs for the next 10 years and were developed without consideration of funding constraints. Once
the improvements are prioritized using the evaluation process in the full TDP, they will be used to
develop the 10-year implementation and financial plans, which will be presented in Technical
Memorandum 4.
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Packet Pg. 3171 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan 2-1
2.0 Transit Demand Analysis
As a part of the CAT TDP, a vital step is comparing existing service to the discretionary market and the
transit orientation index, the two predominant rider markets for transit service. Analytical tools for
conducting each market analysis include a DTA for the discretionary market, a TOI for the traditional
market, and a ridership projection using T-BEST. These tools are used to determine if existing transit
routes are serving appropriate areas that include locations with transit-supportive characteristics
consistent with a robust transit market.
This section also documents the analytical tools that help identify gaps in the current service area
that ultimately will be addressed with new service and/or modifications to existing service.
2.1 Discretionary Market Assessment
The discretionary market refers to the potential riders living in higher-density areas of the service area
who may choose to use transit as a commute or transportation alternative though they have other
options with which to meet their mobility needs. The DTA conducted for CAT used industry-standard
thresholds to identify areas within the CAT service area that experience transit-supportive residential
and employee density levels.
Three density thresholds were developed to indicate whether an area has sufficient density to sustain
a level of fixed-route transit operations. The analysis assesses an areas ability to support Minimum,
High, or Very High transit service level investments:
Minimum Investment – reflects minimum dwelling unit or employment densities to consider
basic fixed-route transit services (i.e., local fixed-route bus service).
High Investment – reflects increased dwelling unit or employment densities that may be able
to support higher levels of transit investment (i.e., increased frequencies, express bus) than
areas meeting only the minimum density threshold.
Very High Investment – reflects very high dwelling unit or employment densities that may be
able to support higher levels of transit investment (i.e., premium transit services) than areas
meeting the minimum or high-density thresholds.
Table 2-1 presents the dwelling unit and employment density thresholds associated with each
threshold of transit investment.
Table 2-1: Transit Service Density Thresholds
Level of Transit Investment Dwelling Unit Density Threshold1 Employment Density Threshold2
Minimum Investment 4.5–5 dwelling units/acre 4 employees/acre
High Investment 6-7 dwelling units/acre 5–6 employees/acre
Very High Investment ≥8 dwelling units/acre ≥7 employees/acre
1 Transportation Research Board National Research Council, TCRP Report 16, Volume 1 (1996), “Transit and Land Use Form,”
November 2002, Metropolitan Transportation Commission Resolution 3434, Transit Oriented Development Policy for
Regional Transit Expansion Projects.
2 Based on review of research on relationship between transit technology and employment densities.
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Map 2-1 illustrates the results of the 2020 DTA analysis and identify areas that support different levels
of transit investment based on existing household and employment densities. The analysis indicates
that the employment-based discretionary transit market is concentrated in areas throughout the CAT
service area. Major concentrations of employment-related transit investments are located in east of
Naples Airport and north of Pine Ridge Road. Other areas of “High” to “Very High” employment-
related transit investment are located along Tamiami Trail.
Map 2-1: 2020 Density Threshold Assessment
Household unit-based discretionary areas with transit investment opportunities are fewer but follow
the same densities as employment-based discretionary areas. The areas that meet or surpass the
“High” threshold are located along Naples Beach, south of Pine Ridge Road, and in Immokalee east of
Sunshine Boulevard.
Map 2-2 illustrates the results of the 2030 DTA, which are similar to the 2020 discretionary transit
markets; however, there is noticeable growth along Golden Gate Parkway in Immokalee and areas of
Marco Island. Areas with a “High” to “Very High” employment -based discretionary transit market are
concentrated in areas around Davis Boulevard and Collier Boulevard.
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Map 2-2: 2030 Density Threshold Assessment
2.2 Traditional Market Assessment
As a part of the transit market assessment, four socioeconomic and demographic characteristics
traditionally associated with the propensity to use transit were used to develop the TOI. The American
Community Survey (ACS) data layers were overlaid to develop a composite ranking for each census
block group of “Very High,” “High,” “Medium,” and “Low” with respect to the level of transit
orientation. The areas that ranked “Very High” reflect a very high transit orientation, i.e., a high
proportion of transit-dependent populations, and those ranked “Low” indicate much lower
proportions of transit-dependent populations. Map 2-3 illustrates the TOI, reflecting areas throughout
the CAT service area with varying traditional market potential. Also shown is the existing transit route
network to exhibit how well CAT routes currently cover those areas.
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Map 2-3: Transit Orientation Index
The CAT service area includes Census block groups with significant transit-dependent populations.
Areas north of downtown Naples and near Lee County show “High” and “Very High” TOI scores due to
higher concentrations of older adults, youths, younger adults, and households in poverty. In addition,
block groups in Immokalee also show “High” to “Very High” TOI scores, with data indicating high
concentrations of zero-vehicle households, older adults, youths, and younger adult populations.
As noted above for older adult, youth, and younger adult populations, the areas with a high TOI score,
especially suburban and lower density settings, tend to trigger the “Very High” TOI thresholds that do
not necessarily indicate a higher need for traditional fixed-route transit service. These areas may be
better suited for Mobility on Demand (MOD) services rather than traditional fixed-route bus service.
These areas include suburban settings around Immokalee. Ultimately, the strategic use of the TOI is
beneficial to filling in service gaps, as discussed in the following section.
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2.3 Ridership Projections using T-BEST
The ability to forecast demand is necessary to support transit development planning. Florida
Administrative Code (F.A.C.) Rule 14-73.001 specifically mentions ridership forecasting as part of a
Situation Appraisal. It requires an estimation of the community’s demand for transit service using the
planning tools provided by the Florida Department of Transportation (FDOT) or an FDOT-approved
transit demand estimation technique with supporting demographic, land use, transportation, and
transit data. The result of the transit demand estimation process must be a 10-year annual projection
of transit ridership.
Projected ridership demand for existing fixed-route transit services over the next 10 years were
analyzed with the following scenarios:
“2021 – No Improvements” projects ridership to 2021 with the current transit system
“2030 – No Improvements” projects ridership to 2030 with the current transit system
The projections were prepared using T-BEST (Transit Boardings Estimation and Simulation Tool)
Version 4.6, the FDOT-approved ridership estimation software. T-BEST is a comprehensive transit
analysis and ridership-forecasting model that can simulate travel demand at the individual route
level. The software was designed to provide near- and mid-term forecasts of transit ridership
consistent with the needs of transit operational planning and TDP development. In producing model
outputs, T-BEST also considers the following:
Transit network connectivity – the level of connectivity between routes within a bus network—
the greater the connectivity between bus routes, the more efficient the bus service becomes.
Spatial and temporal accessibility – service frequency and distance between stops—the larger
the physical distance between potential bus riders and bus stops, the lower the level of
service utilization; similarly, less frequent service is perceived as less reliable and, in turn,
utilization decreases.
Time-of-day variations – peak-period travel patterns are accommodated by rewarding peak
service periods with greater service utilization forecasts.
Route competition and route complementarities – competition between routes is considered;
routes connecting to the same destinations or anchor points or that travel on common
corridors experience decreases in service utilization; conversely, routes that are synchronized
and support each other in terms of service to major destinations or transfer locations and
schedule benefit from that complementary relationship.
The following section outlines the model input and assumptions, describes the T-BEST scenario
performed using the model, and summarizes the ridership forecasts produced by T-BEST.
Model Inputs / Assumptions and Limitations
T-BEST uses various demographic and transit network data as model inputs. The inputs and the
assumptions made in modeling the regionally-significant routes in T-BEST are presented below. The
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regional model used the recently released T-BEST Land Use Model structure (T-BEST Land Use Model
2019), which is supported by parcel-level data developed from the Florida Department of Revenue
(DOR) statewide tax database.
It should be noted that the model is not interactive with roadway network conditions. Therefore,
ridership forecasts will not show direct sensitivity to changes in roadway traffic conditions, speeds, or
roadway connectivity.
2.3.1.1 Transit Network
The transit route network for regionally-significant routes was created to reflect 2019 conditions, the
validation year for the model. General Transit Feed Specification (GTFS) data created by CAT staff
were used to create the base transit system and include:
Route alignments
Route patterns
Bus stop locations
Service spans
Existing headways during peak and off-peak periods (frequency at which a bus arrives at a
stop—e.g., one bus every 60 minutes)
The GTFS data were verified to ensure the most recent bus service spans and headways, and edits
were made as needed. Interlined routes and transfer locations were manually coded in the network
properties.
2.3.1.2 Socioeconomic Data
The socioeconomic data used as the base input for the T-BEST model were derived from ACS 5-Year
Estimates (2013–2017), the Bureau of Labor Statistics, the Bureau of Economic Analysis, 2015 InfoUSA
employment data, and 2018 parcel-level land use data from the Florida DOR. Using the data inputs
listed above, the model captures market demand (population, demographics, employment, and land
use characteristics) within ¼-mile of each stop.
T-BEST uses a socioeconomic data growth function to project population and employment data.
Using 2045 socioeconomic forecasts from the Collier Metropolitan Planning Organization (MPO),
population and employment growth rates were applied at a Traffic Analysis Zone (TAZ) level.
Population and employment data are hard-coded into the model and cannot be modified by end-
users. As applied, the growth rates do not reflect fluctuating economic conditions as experienced in
real time.
2.3.1.3 T-BEST Model Limitations
It has long been a desire of FDOT to have a modeling tool for transit demand that could be
standardized across the state, similar to the Florida Standard Urban Transportation Model Structure
(FSUTMS) model used by MPOs in developing long range transportation plans (LRTPs). However,
although T-BEST is an important tool for evaluating improvements to existing and future transit
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services, model outputs do not account for latent demand for transit that could yield significantly
higher ridership. In addition, T-BEST cannot display sensitivities to external factors such as an
improved marketing and advertising program, changes in fare service for customers, fuel prices,
parking supply, walkability and other local conditions. Correspondingly, model outputs may over-
estimate demand in isolated cases.
Although T-BEST provides ridership projections at the route and bus stop levels, its strength lies more
in its ability to facilitate relative comparisons of ridership productivity. As a result, model outputs are
not absolute ridership projections but, rather, are comparative for evaluation in actual service
implementation decisions. T-BEST has generated interest from departments of transportation in
other states and continues to be a work in progress that will become more useful as its capabilities
are enhanced in future updates to the model. Consequently, it is important to integrate sound
planning judgment and experience when interpreting T-BEST results.
Ridership Forecast
Using these inputs, assumptions, and February/March 2019 route level ridership data, the T-BEST
model was validated. Using the validation model as the base model, T-BEST ridership forecasts for
this TDP Major Update planning start year (2021) and horizon year (2030) were developed. The
generated annual ridership forecasts reflect the estimated level of service utilization if no changes
were to be made to any of the fixed-route services. Table 2-2 shows the projected number of annual
riders by route in 2021 and 2030 and ridership growth rates for 2021–2030 derived from T-BEST.
Table 2-2: Ridership and Growth Rates with No Improvements, 2021–2030*
Route 2021 Average
Annual Ridership
2030 Average
Annual Ridership
2021–2030
Absolute Change
2021–2030 Average
Growth Rate
11 108,083 123,855 15,772 14.6%
12 82,923 96,211 13,288 16.0%
13 73,580 91,681 18,101 24.6%
14 55,388 65,657 10,269 18.5%
15 103,042 107,980 4,938 4.8%
16 50,253 52,259 2,006 4.0%
17 39,922 44,056 4,134 10.4%
18 27,661 31,555 3,894 14.1%
19 66,732 77,813 11,081 16.6%
20 9,091 9,180 89 1.0%
21 12,812 21,449 8,637 67.4%
22 54,895 64,340 9,445 17.2%
23 27,698 33,854 6,156 22.2%
24 51,055 58,822 7,767 15.2%
25 17,308 20,897 3,589 20.7%
26 6,044 6,547 503 8.3%
27 33,319 47,517 14,198 42.6%
28 26,719 34,023 7,304 27.3%
121 25,280 35,710 10,430 41.3%
Totals 871,805 1,023,406 151,601 17.4%
* Based on T-BEST model
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Forecast Ridership Analysis
Based on the T-BEST model results shown in Table 2-2, maintaining the status quo will result in a
moderate increase in transit ridership for all routes over time, particularly for routes 21, 27, and 121.
According to the projections, overall average annual ridership is expected to increase by 17.4 percent
by 2030, an annual growth rate of about 1.7 percent. The model results show that the most significant
absolute change in ridership growth in the regional network will occur within the next 10 years on
routes 11, 12, 13, and 27.
For Collier County to increase its market share for transit, a combination of service efficiency and
expansion will need to strategically occur in growing areas. The service improvements identified in
this plan, in other transit planning efforts, and from the public feedback received combined will
provide better transit services for the service area.
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3.0 Gap Analysis
This section presents the gap analysis, an evaluation process that compares existing service coverage
to potential need using the TOI analysis results for the CAT service area. This approach is becoming
increasingly common as a component of assessing the performance of public transit in meeting the
needs of the transit-disadvantaged populations in a service area.
3.1 Gap Analysis Overview
The gap analysis aims to identify geographical gaps in public transit where travel needs are high but
services are non-existent (unserved) or insufficient (underserved). This is a twofold process that uses
socioeconomic data and ArcGIS.
The first step involves determining transit service subareas with high transit TOI scores using factors
such as youth and younger adult populations, older adult populations, households in poverty, and
zero-vehicle households. The TOI score is then mapped to the CAT service area, as previously shown
on Map 2-3.
The second step uses geographic analyses to determine the extent of each route’s service reach by
using ArcGIS buffer and erase tools. Ultimately, the two outputs are overlaid with one another to
identify general gaps in the CAT transit service and, more specifically, high priority TOI areas that are
served, unserved, or underserved. Note that areas beyond the route catchment area (buffered area
along a route) are considered to be unserved.
As shown in Map 3-1, areas that noticeably may have the potential for being underserved are located
west and east of US-41 but south of Bonita Beach Road. Other major areas that are underserved
include Immokalee and residential complexes north of Radio Road and east of Airport-Pulling Road.
Once the gap analysis is prepared, service planning is applied to develop strategies to mitigate the
gaps in service, especially in areas that resonate high in terms of TOI score. CAT has several options
for serving targeted services gaps, including modifications to existing routes—adjusting route
alignments, service spans, service frequencies, and application of MOD strategies.
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Map 3-1: CAT Gap Analysis
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Collier County | 2021–2030 Transit Development Plan 4-1
4.0 Existing Transit Assessment
As noted in Technical Memorandum 2, CAT operates 19 fixed routes and also provides non-fixed route
transit service, such as Collier Area Paratransit (CAP) service. This section documents existing
ridership for CAT’s services and any additional performance statistics that will help determine transit
alternatives.
4.1 Route Level Ridership by Month
Route-level ridership in the study area by month is shown in Figure 4-1; Figures 4-2 through 4-5 show a
more detailed representation of ridership by month by route:
Ridership increases on most routes from February to May, as shown in Figures 4-2, 4-3, and
4-4.
Routes 11 and 15 show the highest ridership in CAT service for FY 2019.
Figure 4-5 shows the months that Beach Bus has the highest ridership (late November through
April); other times of the year the Beach Bus is not in operation.
Figure 4-1: CAT Systemwide Ridership, 2019
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Route 11 Route 12 Route 13 Route 14 Route 15 Route 16 Route 17 Route 18 Route 19 Route 20
Route 21 Route 22 Route 23 Route 24 Route 25 Route 26 Route 27 Route 28 Beach Bus Route 121
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Figure 4-2: Monthly Ridership by Route, Routes 11–15
Figure 4-3: Monthly Ridership by Route, Routes 16–20
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Route 11 Route 12 Route 13 Route 14 Route 15
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1,000
2,000
3,000
4,000
5,000
6,000
7,000
Route 16 Route 17 Route 18 Route 19 Route 20
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Figure 4-4: Monthly Ridership by Route, Routes 21–25
Figure 4-5: Monthly Ridership by Route, Routes 26–121
-
1,000
2,000
3,000
4,000
5,000
6,000
Route 21 Route 22 Route 23 Route 24 Route 25
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500
1,000
1,500
2,000
2,500
3,000
3,500
Route 26 Route 27 Route 28 Beach Bus Route 121
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4.2 Route Productivity
Figures 4-6 and 4-7 show route productivity based on revenue mile and revenue hour for FY 2019.
Figure 4-6 shows passengers per mile by route; overall, routes 21, 23, and 24 show the lowest
productivity based on passengers per mile, and the highest passengers per mile by route are on
routes 13, 15, and 14. Figure 4-6 shows the passengers per hour by route for 2019. As shown, the
lowest recorded passengers per hour are on routes 20 and 26, and the highest recorded passengers
per hour are on Route 15.
Figure 4-6: Passengers per Mile by Route, FY 2019
Figure 4-7: Passengers per Hour by Route, FY 2019
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2
4
6
8
10
12
14
16
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50
100
150
200
250
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4.3 Automatic Passenger Count (APC) Data
APC data for 2019 was obtained to view average daily stop level boardings compared to system gaps,
as shown previously in Map 3-1. APC data also is used to view route and stop level performance and to
enhance or improve transit systems during the alternatives analysis stage. Based on the APC data
provided by CAT, the areas with the highest average boardings include Collier County Government
Center, CAT Operations, and Creekside Transfer Center, as shown in Map 4-1. Other areas of CAT
service that have high average boardings are the Immokalee Health Department, Northbrooke Plaza
Drive, and Walmart near Collier Boulevard and Tamiami Trail. Areas with zero average boardings vary
by route, but it is most noticeable along Davis Boulevard, Golden Gate Parkway, Pine Ridge Road,
Airport-Pulling Road, and Santa Barbara Boulevard. Marco Island also has several stops that show
zero average daily boardings. It should also be noted that Route 24 has fewer than six boardings per
day past Collier Boulevard.
Map 4-1: Systemwide APC Data
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5.0 Alternatives Development and Evaluation
This section identifies potential transit improvements, also known as transit alternatives, for CAT’s 10-
year TDP. The proposed improvements represent the transit needs for the next 10 years and they were
developed without consideration of funding constraints.
The identified service improvements were prioritized using an evaluation process that considers input
from the community and various technical analyses that identified transit gaps. The resulting
prioritized list of improvements will be used to develop the 10-year implementation and financial
plans, which will be presented in the full 2021–2030 TDP draft. As Collier County and the communities
within the county continue to grow, these prioritized transit needs will assist CAT in selecting and
implementing service improvements as funding becomes available.
5.1 Development of Alternatives
The CAT 2021–2030 TDP transit alternatives consist of improvements that optimize existing CAT
services and expand transit service to new areas. The alternatives reflect the transit needs of the
community and were developed based on information gathered through the following methods:
Public outreach – Multiple techniques were used to obtain substantive public input on transit
needs throughout the CAT TDP planning process. An on-board rider survey, two online general
public surveys, key person/stakeholder interviews, two well-attended mobility discussion
group workshops, two public meetings, and a series of three Review Committee meetings
were or will be conducted to gather input from the public, stakeholders, elected officials, and
the community regarding alternatives to be considered for the next ten years.
Transit demand assessment – As presented herein, an assessment of transit demand and
needs was conducted for Collier County that included the use of various GIS-based analysis
tools. These technical analyses, together with the baseline conditions assessment and transit
performance reviews previously conducted, were used to help identify areas with potential
transit demand and transit-supportive characteristics when developing the list of needs-
based transit alternatives.
Situation appraisal – The CAT 10-year TDP is required by State law to include a Situation
Appraisal of the environment in which the transit agency operates. This holistic analysis helps
to develop an understanding of CAT’s operating environment in the context of key elements
specified in the TDP Rule. The implications from the Situation Appraisal findings were
considered in identifying potential transit alternatives.
Based on these methods, alternatives were identified and grouped into three categories:
Service Improvements
Capital/Infrastructure
Policy/Other
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Specific improvements identified in each category are summarized. Map 5-1 illustrates the proposed
network that includes several realignments of existing routes and new service improvements.
Map 5-1: Alternatives in Proposed Transit Network
5.2 Service Improvements
Service improvements include enhancements to existing routes related to route and system network
design, frequency, extended service hours, and/or additional days of service. This category also
includes service expansion, including new routes/modes for operating in areas not currently served
CAT.
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Improvements to Existing Routes
Expanding hours and increasing frequencies of existing bus routes are significant needs identified
through the public outreach efforts. Needed improvements and increased efficiencies to the existing
fixed route network include the following.
5.2.1.1 Improve Frequency on Selected Routes
It is recommended that enhanced frequencies be applied to routes with the highest ridership and/or
serve as key connectors where transit level of service does not meet demand. The following frequency
improvements are proposed for CAT:
Add trips to Route 121 – This route currently has only one AM and one PM trip but has the
highest productivity, with a seating capacity that is regularly exceeded despite its two-hour
travel time. Recommend adding two morning and two evening trips during peak periods and
coordinating these trips with employee shift times at major employment locations such as the
Marriott and several restaurants.
Improve frequency on selected routes – According to FY 2019 performance data, the highest
performing routes include routes 11, 12, 13, 14, 15, 19, and 24. Based on on-board survey and
route performance, the following headways are proposed:
- Route 11 – currently has 30-min headway; recommend 20-min peak headway
- Route 12 - currently has headways of 25–90 min; recommend 30-min peak headway and
60-min off-peak headway
- Route 13 – currently has 60-min headway throughout day; recommend 30-min headway
- Route 14 – currently has 60-min headway throughout day; recommend 30-min headway
- Route 15/16 – currently has 90-min headway; recommend 60-min headway
- Route 19/28 – currently has 165-min headway; recommend 60-min headway
- Route 24 – currently has 85-min headway; recommend 60-min headway
5.2.1.2 Later Service
Based on results from the on-board survey, a need for adding later service was identified as a priority.
It is proposed to extend service later on routes 11, 13, 14, 17, 19, and 24. The end times for the service
span of these routes currently ranges between 6:25 PM and 8:52 PM; it is recommended to extend
service to 10:00 PM as a target as funding and service demand allow.
5.2.1.3 Realign Routes
To improve directness of service, eliminate large loops, thereby reducing network redundancy,
improving travel times, providing more direct connections, and simplifying route information for
riders, the following route and network improvements are proposed. The objective of these
recommendations is to streamline the route and network structure. The route extensions and
realignments work in tandem with other route improvements, and several route pairs proposed
below combine separate one-directional routes to serve as single bidirectional routes:
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Extend Route 11 – Establish a minor extension of the north endpoint to travel along
Creekside Boulevard, north on Goodlette-Frank Road, and then west on Immokalee Road to
provide service to the Walmart on Tamiami Trail and Immokalee Road. This extension will
enhance connectivity to other improved routes such 12, 25, and 27.
Extend Route 12 – The western portion of Route 12 ends on Immokalee Road and Creekside
Way. The proposed improvement would extend service into Walmart and other shopping
plazas at the intersection of Tamiami Trail and Immokalee Road.
Realign Routes 13 and 14 – Routes 13 and 14 operate as a one-way pair; combining these
routes would make the routes easier to understand from the rider perspective and save
service hours. The proposed alignments straighten and simplify the routes into two
bidirectional routes operating between Coastal Mall and the Government Center; one would
operate along 9th Street/Tamiami Trail, the other along Goodlette-Frank Road. Map 5-2
illustrates the proposed alignments for routes 13 and 14.
Map 5-2: Proposed Route 13/14 Realignment
Realign Routes 15 and 16 – Service between routes 15 and 16 is redundant along several
roadways, including Santa Barbara Boulevard and Radio Road. The proposed improvement
would combine these routes and provide more direct service between the Government
Center, Golden Gate Community Center, and Physicians Regional Medical Center–Pine Ridge.
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The combined routes would be coordinated with the Route 11 schedule to allow for fast
transfers at the Government Center. Map 5-3 illustrates the proposed alignments for routes 15
and 16.
Map 5-3: Proposed Route 15/16 Realignment
Realign Routes 17 and 18 – Routes 17 and 18 operate as a one-way pair to provide service
between the Government Center along Rattlesnake Hammock Road, Collier Boulevard, and
Tamiami Trail, with destinations such as Walmart Supercenter on Collier Boulevard. To
provide a more grid-like network, simplify the routes, and reduce redundancy, the proposed
improvement would no longer provide service along Tamiami Trail. This improvement is
contingent on frequency improvements to Route 24 to ensure no loss of transit service to the
Naples Manors area and Tamiami Trail between Collier Boulevard and Rattlesnake Hammock
Road. Map 5-4 illustrates the proposed alignments for routes 17 and 18, which eliminates
service along Tamiami Trail between Rattlesnake Hammock and Collier Boulevard but would
provide bidirectional service from the Government Center to Rattlesnake Hammock to Collier
Boulevard before deviating to Florida Southwestern State College and Physician’s Medical
Center on Collier Boulevard and finally to Freedom Square Plaza and the Walmart
Supercenter on Collier Boulevard.
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Map 5-4: Proposed Route 17/18 Realignment
Realign Routes 19 and 28 – Routes 19 and 28 provide service from the Health Department in
Immokalee to the Government Center using the same path, except Route 19 currently serves
Immokalee Road instead of Ave Maria and Oil Well Road. To simplify the route, eliminate
redundancy, and eliminate unproductive route segments, it is proposed to eliminate Route 19
and combine the service hours into Route 28 with increased frequency. Combining the routes
would eliminate service along the large bend on Immokalee Road at which a major
development is anticipated in the future. As development grows in this area, CAT should
consider realigning the route to serve this area as demand manifests. Map 5-5 illustrates the
proposed alignment for the Route 19/28 combination.
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Collier County | 2021–2030 Transit Development Plan 5-7
Map 5-5: Proposed Route 19/28 Realignment
Realign Routes 20/26 – Routes 20 and 26 are redundant along Pine Ridge Road and Santa
Barbara Boulevard, and each provides three roundtrips per day. Combining the routes would
improve frequency and streamline service. The proposed route eliminates service to Clam
Pass Park, instead beginning at the Philharmonic Center for the Arts and Waterside Shops,
then continuing east on Pine Ridge Road before deviating to Shirley Street, an industrial area
with a notably high-density threshold in employment. The route would then pass through
Boulevard Shoppes on Naples Boulevard, head south on Airport Pulling Road, and then east
on Pine Ridge Road, and service the Physicians Regional Medical Center–Pine Ridge before
stopping at the Golden Gate Community Center. The route would finish at the CAT Radio Road
Facility via Golden Gate Parkway, Santa Barbara Boulevard, and Davis Boulevard, as shown in
Map 5-6.
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Packet Pg. 3193 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan 5-8
Map 5-6: Proposed Route 20/26 Realignment
Realign Route 21 – This route serves as a circulator in Marco Island and also connects to the
Walmart Supercenter on Collier Boulevard. The proposed alignment would eliminate service
to the southernmost portion of Marco Island and the boat ramp at Caxambas Park, instead
continuing the entire stretch of Winterberry Drive and heading north on S Barfield Drive before
continuing its normal route to Walmart. It is also proposed to extend the route to service
Freedom Square via Triangle Boulevard, an area that currently has a moderate amount of
rider activity.
Split and extend Routes 25 and 27 – Routes 25 and 27 provide service in both the north-
south and east-west directions. To create a more grid-like network, close gaps in transit
service, and make the service easier to comprehend for riders, it is proposed that the routes
be split where they change directions and extend them to provide more connectivity to
destinations and other routes. The new Route 25 North-South alignment would provide
service along Goodlette-Frank Road from Immokalee Road to the Coastland Center Mall. The
East-West route would connect Coastland Center Mall to the Golden Gate Community via
Golden Gate Parkway before turning south on Collier Boulevard, where it would service
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Packet Pg. 3194 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan 5-9
Walmart and the CAT Radio Facility. Route 27 North-South would provide service along Collier
Boulevard from Immokalee Road to Tamiami Trail with a deviation to the Golden Gate
Community Center on Golden Gate Parkway. Route 27 East-West would provide service along
Immokalee Road from Walmart on Tamiami Trail to the Publix shopping center at Immokalee
Road and Oil Well Road. Map 5-7 illustrates the proposed alignments for Routes 25 and 27.
Map 5-7: Proposed Alignments for Routes 25 and 27
New Service
New Market Road Route – This proposed route would replace Route 22 to streamline
circulation in Immokalee, reduce duplication with Route 23, reduce the need for transfers
between routes 22 and 23, and extend service east along Main Street and to the various
packing houses that employ approximately 20,000 employees. Other destinations include
Immokalee State Farmer’s Market, Marion Fether Medical Center, the County Health
Department, and Career Source. Map 5-8 illustrates the proposed New Market Road Route
alignment.
New Main Street Route – This proposed route would replace Route 23 to provide direct
connections between residential areas to several destinations while expanding the service
area. The route would connect the westernmost residential cluster on Lake Trafford Road to
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Packet Pg. 3195 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan 5-10
the County Health Department, several packing houses along New Harvest Road, and finally
to the easternmost residential cluster on Farm Workers Way. A deviation to provide service to
the Roberts Center should be considered as an alternative alignment. Map 5-8 illustrates the
proposed New Main Street Route alignment.
Map 5-8: Proposed Network in Immokalee
New UF/IFAS and LeHigh Acres Route – A need to connect Immokalee to the University of
Florida/IFAS satellite campus and LeHigh Acres was identified during public outreach.
However, roadway constraints do not allow for transit vehicles to enter and exit the UF/IFAS
campus. Further study is recommended for the final alignment and endpoint of this route and
to determine the demand and costs. This service should be explored jointly by CAT and
LeeTran based on mutual considerations and consensus.
New Premium Route Three Oakes Parkway/Livingston Road – Tree Oaks Parkway and
Livingston Road were identified for study in the presentation for CAT’s Sustainable Future and
Intelligent Growth Topic. It is envisioned that this route would be a premium service such as
an express commuter service that would begin service at the Government Center, head north
on Airport Pulling Road, turn east on Radio Road, and continue north on Livingston Road. The
implementation of this route would provide service to a large transit gap east of Airport-
Pulling Road and north of Radio Road, which is currently underserved by CAT routes. The final
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Packet Pg. 3196 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,
Collier County | 2021–2030 Transit Development Plan 5-11
northern terminus is to be determined but could include Coconut Point Mall, Florida Gulf
Coast University, or Gulf Coast Town Center. The route would require one vehicle to provide
90-minute headway service from 6 AM to 8 PM. Further study is recommended for the final
alignment and endpoint of this route and to determine the demand and costs. This service
should be explored jointly by CAT and LeeTran based on mutual considerations and
consensus.
Bayshore Drive Electric Shuttle – This route is
envisioned as a fixed-route electric shuttle that
would operate as a free hop-on/hop-off service,
similar to the Beach bus, along Bayshore Drive,
an area that has a growing vibrant nightlife and
leisure culture. A survey was conducted to
introduce the proposed service and vehicle,
gauge community support, and identify the most
visited destinations in the
Bayshore Area (Figure
5-1).The Community
Redevelopment Agency
(CRA) has requested that
CAT help mitigate parking needs by operating
two shuttles within the Bayshore CRA; the route
would require one vehicle to provide 15-minute
headway service from Weeks Avenue to the
Naples Botanical Garden from 11:00AM to 9:00PM.
Mobility on Demand (MOD)
MOD uses on-demand information, real-time data, and
predictive analytics to provide travelers with transportation choices that best serve their needs and
circumstances. MOD service can be requested via a mobile app or website or by calling CAT. MOD
service is designed to localize mobility (e.g., home to grocery store) and to provide connections to the
fixed-route transit network for longer trips (e.g., home to bus stop to catch bus downtown). MOD is
designed to work well in areas in which fixed-route service may not be nearby, where customers have
limited mobility access to bus stops, or where the necessary infrastructure is not available for safe or
convenient access to bus stops. MOD service is designed to operate
as a point-to-point service in response to customer requests
(immediate or scheduled for a future time). When considering MOD
service, input from public involvement, demographic
characteristics, and the nature of the existing route network were
considered. Many neighborhoods in proposed MOD zones have
dead-ends and non-uniform street grids, thereby diminishing
connectivity and walkability to bus stops. MOD zones are intended Image source: www.transit.dot.gov
Figure 5-1: Bayshore Survey
Destination Results
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Collier County | 2021–2030 Transit Development Plan 5-12
fulfill unmet needs in these areas. In addition, MOD service is intended to be accessible by all,
including the general public and ADA-eligible persons. It, therefore, can be used to meet growing
demand for ADA service and may serve as a replacement for traditional ADA service. Travel may be
accommodated within a zone and may overlap into adjacent zones to complete short trips that
cannot be served conveniently by fixed-route service.
It is recommended to obtain a Software-as-a-Service (SaaS) cloud-based platform and operate MOD
service as an additional CAP service. CAT may also elect to assess options to contract MOD operations
as a Mobility-as-a-Service (MaaS) through a contract with a third party. However, this will reduce
potential for CAT to leverage MOD as a way to supplement or shift TD/ADA demand from CAP to MOD.
The following potential MOD zones were identified:
Mid-County Zones (1, 2, and 3) – These MOD zones would include areas of Golden Gate
Estates, a large development east of I-75. Zone 1 would be bounded by Vanderbilt Beach Road
to the north, Pine Ridge Road to the south, Logan Boulevard to the west, and Collier
Boulevard to the east and would serve the more densely-populated areas of the Golden Gate
Estates. Zone 2 would serve areas south of Vanderbilt Beach Road but east of Collier
Boulevard as well as areas north/south of Golden Gate Boulevard. Zone 3 would be the
northernmost zone in Golden Gate Estates, located west of Orangetree and north/south of
Immokalee Road. These zones currently have a high demand for paratransit service and
would provide transit service to areas currently underserved by fixed-route transit; most are
low-density and may require more than one vehicle to operate due to poor roadway
connectivity.
North Naples Zone (4) – This MOD zone was identified in the gap analysis as an area currently
underserved by transit. This zone would cover the northeast quadrant of Collier County, which
includes areas with high and very high TOI. Zone 4 borders Bonita Beach Road and extends as
far south as Immokalee Road and would serve areas east and west of US-41 as well as areas
east and west of Old US- 41 Road.
Naples Zone (5) – This MOD zone would cover areas associated with high employment
densities and areas with high and very high TOI as well as areas that are often difficult to
navigate with regular fixed-route vehicles. Zone 5 spans the beach from Broad Avenue to Pine
Ridge Road as far east as Goodlette-Frank Road.
Marco Island Microtransit – This microtransit service would serve Marco Island and provide
transfer opportunities to routes 17, 18, and 21 at the Walmart at US-41 and Collier Boulevard.
This service would likely require more than one vehicle, as it would continue to provide
connections to other routes in the CAT network. Marco Island is also another area in CAT
service that has medium to high TOI.
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Collier County | 2021–2030 Transit Development Plan 5-13
Vanpooling
Vanpooling was suggested by a representative of Collier County, and FDOT District 1 indicated that it
would work with the County to establish a districtwide vanpool program sometime in the first quarter
of the next fiscal year.
5.3 Capital/Infrastructure
Park-and-Ride Lots
A CAT park-and-ride study conducted by Jacobs is currently underway to identify and develop a
standardized methodology for locating, operating, and maintaining park-and-ride sites in Collier
County. The study will consider each site’s proximity to:
Existing and planned transit routes
Major employment locations
Educational facilities
Tourist destinations
Recommendations from the study should be added to future TDP updates.
Technology
The existing systems used by CAT are providing route and vehicle information in real-time via an
interface to passengers, dispatchers, and supervisory personnel, and CAT has already deployed
technology on both fixed-route and paratransit service. The agency is currently evaluating the
feasibility of upgrading and possibly consolidating and implementing new intelligent transportation
systems (ITS) technologies to improve the overall quality of transit service. Schweiger Consulting is
conducting this study using a systems engineering analysis (SEA) approach. The study will summarize
the results of a business and technical needs assessment, identify technologies that should be
upgraded, and identify new technologies that may address CAT’s goals, objectives, and needs. Needs
related to technical enhancements noted in the study include the following:
Implement fixed-route scheduling software.
Replace or upgrade paratransit scheduling and dispatching software.
Replace or upgrade computer-aided dispatch (CAD)/Automatic Vehicle Location (AVL) for
fixed-route with supervisor remote laptop access.
Install an Automatic Passenger Counter (APC) system for fixed-route vehicles.
Install an Automatic Vehicle Announcement (AVA) system for fixed-route vehicles.
Implement a transit signal priority (TSP) system.
Update or replace the fare logistics fare collection system.
Make on-board surveillance system enhancements.
Establish a paratransit fare payment system.
Install an Interactive Voice Response (IVR) system.
Implement an on-board information media system.
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Collier County | 2021–2030 Transit Development Plan 5-14
According to the study, if CAT decides to replace the Avail CAD/AVL system, there will be an
opportunity to replace most of the current RTIS components, including:
Next Arrival Prediction Software – uses the latest location and route/schedule adherence
data to periodically establish updated predictions for fixed-route vehicle arrival times at stops
throughout the system
Dynamic Message Signs (DMS) – provides current next arrival predictions directly to
customers at selected stops using electronic displays
Web Access – provides current fixed-route next arrival predictions directly to customers for all
stops throughout the system via a website that allows customers to select a specific route,
direction, and stop
Smartphone Access – provides current fixed-route next-arrival predictions directly to
customers for all stops throughout the system via smartphone apps that allow customers to
select a specific route, direction, and stop; the app also can use the phone’s built-in GPS to
locate the closest stop to the user’s current location
Interactive Voice Response (IVR) Phone Access – provides current fixed-route next-arrival
predictions directly to customers for all stops throughout the system via a telephone system
that allows customers to select a specific route, direction, and stop; also allows for automated
reminders, confirmations, and cancellations of paratransit trips
5.4 Policy/Other
Policy recommendations and other improvements for CAT’s transit service include:
Pursuit of public-private partnerships with Marriott and other hotels in Marco Island to
support Route 21 and pilot MOD service.
Conduct of a Comprehensive Operations Analysis (COA) to take a more detailed review of the
existing CAT routes and network.
Brand buses on the beach and associated with proposed MOD services.
Create a transfer station along the urbanized area of Immokalee Road to facilitate passenger
transfers and provide a place for vehicle staging and for driver relief.
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Packet Pg. 3200 Attachment: PTAC Meeting Agenda & Backup - June 16, 2020 (12800 : Public Transit Advisory Committee (PTAC) Virtual Meeting - June 16,