TDC Agenda 07/08/2020COLLIER COUNTY
Tourist Development Council
AGENDA
July 8, 2020
1:00 PM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Councilor Victor Rios
Councilman Michael McCabe
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman gran ts permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
July 2020
Collier County Tourist Development Council Page 2 Printed 7/7/2020
1. Pledge of Allegiance
2. New Business
1. Recommendation to Consider Requiring Face Coverings in Public Areas and Inside
Businesses in Collier County, and make a finding that this item promotes tourism.
3. Adjourn
07/08/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 2.1
Item Summary: Recommendation to Consider Requiring Face Coverings in Public Areas and
Inside Businesses in Collier County, and make a finding that this item promotes tourism.
Meeting Date: 07/08/2020
Prepared by:
Title: Manager - Technical Systems Operations – Administrative Services Department
Name: Michael Cox
07/07/2020 3:38 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/07/2020 3:38 PM
Approved By:
Review:
Tourism Kelly Green Stage 1 Review Completed 07/07/2020 3:40 PM
Public Services Department Jennifer Reynolds Stage 1 Review Completed 07/07/2020 3:40 PM
Tourism Kelly Green Tourism Division Completed 07/07/2020 3:45 PM
Tourism Jack Wert Director Completed 07/07/2020 3:48 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/07/2020 4:00 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/07/2020 4:08 PM
Tourist Development Council Jack Wert Meeting Pending 07/08/2020 1:00 PM
2.1
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COLLIER COUNTY
Tourist Development Council
AGENDA
July 27, 2020
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Councilor Victor Rios
Councilman Michael McCabe
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman gra nts permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
July 2020
Collier County Tourist Development Council Page 2 Printed 7/22/2020
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. June 22, 2020 TDC Meeting Minutes
5. Presentations
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
1. Recommendation to approve one (1) Collier County Tourist Development Council
Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount
of $123,000 dollars and to make the finding that the project expenditures promote
tourism.
C. Tourism Division
7. New Business
A. Recommendation to approve the Tourist Development Council Grant application requests
from the City of Naples, the City of Marco Island and Collier County for FY-2020-2021 in
the amount of $5,742,100; budget these expenditures; and make a finding that these
expenditures will promote tourism.
B. Recommendation to approve advance funding of $135,586 to the City of Naples in
FY2019/2020 for immediate pier maintenance repairs and make a finding that this item
promotes tourism.
C. Recommendation to approve the FY 20/21 10-Year Capital Planning document for Fund
195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and
Administration and make a finding that these expenditures promote tourism..
July 2020
Collier County Tourist Development Council Page 3 Printed 7/22/2020
D. Recommendation to approve the recommended approach to address the Water Quality
Improvement within Collier County and make a recommendation for approval to the
Board of County Commissioners.
E. Recommendation to approve a work order with APTIM Environmental & Infrastructure,
Inc. to provide professional support services for the extension of the Bureau of Ocean and
Energy Management (BOEM) lease of the T1 Borrow Area sand source under the current
library services contract 18-7432-CZ for time and material not to exceed $16,128.00, and
make a finding that this item promotes tourism.
F. Recommendation to approve the use of Tourist Development Tax Promotion Funds to
support the upcoming November 2020 Sports Tourism Events up to $23,250 and make a
finding that these expenditures promote tourism.
G. Recommendation to approve the cancellation of the August 24, 2020 Tourist Development
Council (TDC) meeting.
8. Old Business
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Reports
11. Tourism Staff Reports
A. Tourism Staff Reports
12. Detailed Staff Reports
13. Next Scheduled Meeting
14. Adjournment
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Item Summary: June 22, 2020 TDC Meeting Minutes
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/16/2020 11:13 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/16/2020 11:13 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/16/2020 11:13 AM
Tourism Jack Wert Director Completed 07/16/2020 11:45 AM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/17/2020 12:25 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 11:27 AM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:22 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
4.B.1
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June 22, 2020
1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida, June 22, 2020
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill
Victor Rios
Susan Becker
Kathleen Brock
Ed (Ski) Olesky
Amanda Cox
Michael McCabe (Excused)
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
4.B.1.a
Packet Pg. 5 Attachment: June 22 (12967 : June 22, 2020 TDC Meeting Minutes)
June 22, 2020
2
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
The meeting was conducted via Zoom with Mr. Wert, Ms. Greene, Mr. McAlpin, Commissioner Solis, Ms.
Becker and Mr. Olesky present in the Board of County Commissioners meeting room.
1. Call to Order – Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
The Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Mr. Olesky moved to approve the Agenda subject to adding items 7. F – Aptim Local Government
Funding Request (LGFR) and 7.G. - CSA Ocean Sciences (CSA) Hardbottom Monitoring Second
by Ms. Becker. Carried unanimously 8 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting May 22, 2020
Ms. Becker moved to approve the minutes of the May 22, 2020 meeting as presented. Second
by Mr. Rios. Carried unanimously 8 – 0.
5. Presentations/Public Comment - (3 minutes each)
None
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
B. Beach Park Facilities
None
C. Tourism Division
None
7. New Business
A. Recommendation to review Tourist Development Tax Grant Applications and provide
recommendations for FY 21 Category B Marketing & Events ($65,000) and Category C-2 Non-
County Owned/Operated Museums ($250,000) and make a finding that these expenditures
promote tourism.
4.B.1.a
Packet Pg. 6 Attachment: June 22 (12967 : June 22, 2020 TDC Meeting Minutes)
June 22, 2020
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Mr. Wert presented the Executive Summary noting:
Category “B”- Marketing & Events Grants
Artis-Naples – The request for $50,000, is to promote the 2020 Naples International Film Festival
(NIFF) in October. Funding will be used to promote the festival through digital and social media
outlets, in addition to advertising in film industry publications. Staff recommends up to $50,000 for
out of area advertising and promotion for the Film Festival in 2020.
Gulfshore Opera - The request for $15,000, is to promote the 2020-2021 lineup of productions and
concerts in numerous venues throughout Collier County. Staff recommends funding for FY 21 up to
$15,000 for out of area promotion of the 2020 - 2021 opera season productions and concerts.
The Council inquired on social distancing plans for the Artis Naples and Gulfshore Opera events.
Kathleen van Bergen, Artis Naples reported social distancing and safety plans are in place for the
events.
Mr. Wert reported he would contact representatives of Gulfshore Opera to determine the measures
being utilized and report back to the Council.
During Council discussion it was noted it would be beneficial to add a clause to the contracts
requiring the events be in compliance with any Centers for Disease Control and Prevention (CDC)
guidelines in effect at the time of the event.
Mr. Rios moved to recommend the Board of County Commissioners approve the Category B
Grant Requests in the amount of funds as recommended by Staff and finds the expenditure
promotes tourism. Said recommendation subject to Staff adding a clause in the contracts the
organizer shall be required to comply with all CDC guidelines in effect at the time of the event.
Second by Ms. Becker. Carried unanimously 8 – 0.
Category C-2- Non- County Owned/Operated Museums
Artis-Naples - The request for $500,000 is for exhibit acquisition and promotional expenditures for
an exhibition of Dale Chihuly’s glass art at the Baker Museum, that will run from late October 2020
thru January 2021. Staff is recommending funding for FY 21 of up to $50,000.
Naples Botanical Garden - The request is for $50,000 for exhibit rental and promotional
expenditures for the popular holiday exhibit, “Nightlights in the Garden” that will run from October
2020 - January 2021. Staff recommends funding for FY 21 up to $50,000.
Golisano Children’s Museum of Naples C’mon – The request is for a $350,000 grant to acquire and
promote traveling exhibits to the museum in FY 21. Exhibit options include, “Paw Patrol,”
“Argentina’s Nino’s,” “Teenage Mutant Ninja Turtles: Secrets of the Sewer” with additional exhibit
offerings available depending upon availability. Staff is recommending funding for FY 21 up to
$50,000.
Naples Zoo – The request is for $242,366 for exhibit rental and promotional expenses for a traveling
exhibit entitled, “BrickLive Animal Paradise” that will run from November 2020 - April 2021. Staff
recommends funding for out of area promotional costs and exhibit fees for FY 21 of up to $50,000.
Donna McGinnis, Naples Botanical Garden addressed the Council noting the requirements for
social distancing have been included in the application filed with the County.
Ms. Becker moved to recommend the Board of County Commissioners approve the Category C-2
Grant Requests in the amount of funds as recommended by Staff and finds the expenditure
promotes tourism. Said recommendation subject to Staff adding a clause in the contracts the
4.B.1.a
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June 22, 2020
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organizer shall be required to comply with all CDC guidelines in effect at the time of the event.
Second by Mr. Rios. Carried unanimously 8 – 0.
B. Recommendation for the TDC to recommend approval of the combined FBU National
Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each
event to 2025 and make a finding that this action promotes tourism.
Mr. Wert presented the Executive Summary noting the FBUNC agreement was previously
approved by the BCC and the organizers wish to extend the term on each event to 2025 and combine
the two events into one Agreement, to facilitate payments under the contract. There are no
budgetary changes required to fulfill the agreement.
Mr. Rios moved to recommend the Board of County Commissioners approve the combined FBU
National Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for
each event to 2025 and finds the action promotes tourism. Second by Ms. Kerns. Carried
unanimously 8 – 0.
C. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support
the upcoming September and October 2020 Sports Tourism Events up to $29,450 and make a
finding that these expenditures promote tourism.
Mr. Wert presented the Executive Summary noting the requests are as follows:
Publix Labor Day Soccer Cup (Soccer Skills Fl Inc) - scheduled for September 5-7, 2020 at North
Collier Regional Park and is a boys and girls youth soccer event ages 7-16 years old - $6,600
Naples Kick off Soccer (Azzuri Storm managed by Kick Off Soccer) - scheduled for September 19-
20, 2020 at North Collier Regional Park, and is a youth girls and boys soccer event ages 7-16 years
old - $6,100.
Alligator Alley Fall Baseball Classic (Florida Premier Baseball League, Inc) - scheduled for October
2-4, 2020 at North Collier Regional Park, Veteran Community Park and Golden Gate Community
Park, and is a boy’s youth soccer event ages 7-16 years old - $5,250.
International Soccer Qualifier (Soccer Skills Fl Inc) - scheduled for October 24-25, 2020 at North
Collier Regional Park, a girls and boys youth soccer event ages 7-16 years old - $11,500.
During Council discussion, the following was noted:
• It would be beneficial to add language to any agreements requiring compliance for any CDC
guidelines in effect at the time of the event.
• Consideration will be given to developing a policy to help support the events, with reduced
participation due to the COVID-19 pandemic, as currently the County only reimburses funds
based on the number of room night generated.
Mr. Rios moved to recommend the Board of County Commissioners approve the use of Tourist
Development Tax Promotion Funds to support the upcoming September and October 2020 Sports
Tourism Events up to $29,450 and finds the action promotes tourism. Second by Ms. Kerns.
Carried unanimously 8 – 0.
D. Recommendation to award Request For Proposal (RFP) #20-7706 for Tourism Public
Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to
execute the County Attorney approved contract and make a finding that this expenditure
promotes tourism.
4.B.1.a
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June 22, 2020
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Mr. Wert presented the Executive Summary, noting the County received 4 proposals for the service
and the selection committee recommended the contract be awarded to the current vendor, Lou
Hammond & Associates.
Ms. Becker moved to recommend the Board of County Commissioners award Request For
Proposal (RFP) #20-7706 for Tourism Public Relations Services to Lou Hammond & Associates,
Inc. (FL), authorize the Chairman to execute the County Attorney approved contract and finds
the expenditure promotes tourism. Second by Mr. Rios. Carried unanimously 8 – 0.
E. Recommendation to approve the agreement with Cision USA, Inc. to provide Media
Monitoring Services to the Tourism Division for FY 20-FY 23 and make a finding that this
action promotes tourism.
Mr. Wert presented the Executive Summary, noting only a handful of companies nationwide
provide this service. Cision was approved as the Sole Source provider for the services by County
Procurement on February 7, 2020 and has agreed to hold their annual price for three years at $13,975
per year.
Mr. Rios moved to recommend the Board of County Commissioners approve the agreement with
Cision USA, Inc. to provide Media Monitoring Services to the Tourism Division for FY 20-FY 23
and finds the expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0.
F. ES Aptim Local Government Funding Request (LGFR)
Mr. McAlpin presented the Executive Summary “Recommendation to approve a work order with
APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2021-
2022 Local Government Funding Request under Contract No.18-7432-CZ for time and material not
to exceed $22,713.99, authorize the Chairman to execute the work order, and make a finding that
this item promotes tourism.” He noted the work is to assist the County with their Grant applications
for cost sharing expenses associated with beach projects.
Mr. Rios moved to recommend the Board of County Commissioners approve a work order with
APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for
2021-2022 Local Government Funding Request under Contract No.18-7432-CZ for time and
material not to exceed $22,713.99, authorize the Chairman to execute the work order, and finds
the item promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0.
G. CSA Ocean Sciences (CSA) Hardbottom Monitoring
Mr. McAlpin presented the Executive Summary “Recommendation to approve the proposal by CSA
Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the
Collier County Beach Nourishment Project in summer 2020 with CSA Ocean Sciences, Inc. for Time
and Material not to exceed $159,997.30 under the already approved and executed Contract No. 17-
7188, authorize the chairman to execute the work order for the proposed services, and make a
finding that this item promotes tourism” for consideration. He noted the work is a requirement of the
County’s permit and will be completed during July and August of 2020
Mr. Rios moved to recommend the Board of County Commissioners approve the proposal by CSA
Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the
Collier County Beach Nourishment Project in summer 2020 with CSA Ocean Sciences, Inc. for
Time and Material not to exceed $159,997.30 under the already approved and executed Contract
4.B.1.a
Packet Pg. 9 Attachment: June 22 (12967 : June 22, 2020 TDC Meeting Minutes)
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No. 17-7188, authorize the chairman to execute the work order for the proposed services and finds
the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0
8. Old Business
None
9. Council Member Discussion
Ms. Brock reported the Museum of the Everglades is now open, however the Visitor’s Center remains
closed, as Staff is volunteer based.
Mr. Hill noted lodging occupancy rates are slowly increasing due to demand from interstate travelers.
Ms. Cox commented the concept of altering grant requirements for limited participation sports events
should be considered given the current state of the pandemic.
Ms. Kerns queried on the status of establishments being able to provide take out liquor with it noted the
practice is now permitted in the State of Florida.
Mr. Rios reported the beaches on Marco Island remain open.
Mr. Olesky recognized the County for the efforts to help combat the COVID-19 issues in Immokalee.
Ms. Becker commented the ribbon cutting for the new sports complex is scheduled for July 2nd.
The 3rd Street concierge remains closed at this point in time and she participated in a Webinar held by
Visit Florida.
10. Marketing Partner Reports
These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as
needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A. Research Data Services – Anne Wittine
B. Paradise Advertising – Amber de Lisser, Cyndy Murieta, Barbara Karasek and Jennifer Adams
C. Lou Hammond Group – Jack Wert
D. Collier County Tourist Tax Collections – Jack Wert
E. Miles Partners – Website Activity – Kate Bradshaw
F. Digital & Social Media- Paradise Advertising and Zebra Brazil - Jack Wert
G. County Museums – Amanda Townsend
11.Tourism Staff Reports
Mr. Wert provided the activity reports as necessary, (Tourism Staff Reports - Director, Group Sales,
Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations &
Communications, Film Office, International Representatives, Visitor Centers) provided to TDC
members on a digital link to the County website, and will be presented to the TDC on an as needed
basis. TDC members may request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
4.B.1.a
Packet Pg. 10 Attachment: June 22 (12967 : June 22, 2020 TDC Meeting Minutes)
June 22, 2020
7
H. Visitor Centers
12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – July 27, 2020 – 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:25 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
______________________________________________________
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on _________________ as presented________ or as
amended ___________.
4.B.1.a
Packet Pg. 11 Attachment: June 22 (12967 : June 22, 2020 TDC Meeting Minutes)
07/27/2020
EXECUTIVE SUMMARY
Recommendation to approve one (1) Collier County Tourist Development Council Grant
Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $123,000 dollars
and to make the finding that the project expenditures promote tourism.
OBJECTIVE: To obtain Collier County Tourist Development Council grant funding for beach park
facilities.
CONSIDERATIONS: The attached Collier County Tourist Development Council grant application for
Beach Park Facilities was reviewed by the Parks and Recreation Advisory Board (PARAB) on
06/17/2020 for the improved beach park facilities at Tigertail Beach. Details regarding previous funding
and additional funding required are shown in the table below:
PROJECT AMOUNT REQUESTED PREVIOUSLY REQUESTED
FY 15
Tigertail Park Beach Restroom
Addition ·
$123,000 $200,000
TOTAL $123,000 $200,000
PROJECT DETAILS:
Tigertail Park Beach Restroom Addition total cost for construction is $296,000. The additional restroom
facilities at this location involve:
• Precast Concrete Building - Restroom: Piggy-back Contract $128,888
• Installation of new Restroom Building and Utilities: $156,200
On April 28, 2014 (Item 7i), the Collier County Tourist Development Council approved a Category “A”
Grant Application in the amount of $200,000 for completion of the Tigertail Park Beach Restroom
Addition. The design and permitting for this project was completed at a cost of $27,071.30. The
remaining balance of TDC funds previously requested for this project is $172,928.70, but current
construction costs are $296,000. Additional funds are now being requested to complete construction.
Construction bids were originally solicited; however, the bids substantially exceeded available funding.
The bids were cancelled, the restroom was redesigned, and the project was re-solicited to arrive at a better
cost.
The current precast restroom and installation costs represent the results of this re-solicitation. Although
the current construction costs also exceed the remaining available funding already requested from the
TDC, they are significantly lower than the bids received from the original solicitation.
Estimated time frame for this project is 5 months. Project to begin in October 2020 and to be completed
by winter 2021.
FISCAL IMPACT: Funds in the amount of $123,000 are available for appropriation from Tourist
Development Tax Fund 183 Beach Park Facilities.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
6.B.1
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07/27/2020
ADVISORY BOARD RECOMMENDATION(S): The Collier County Parks and Recreation Advisory
Board (PARAB) voted 6-0 and recommended additional funding for this project at their 06/17/2020
meeting. In addition, PARAB made a recommended finding that the project expenditure promotes
tourism.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. - CMG
RECOMMENDATION: That the Collier County Tourist Development Council recommends approval
of the Tigertail Park Beach Restroom Addition grant application for additional funding in the amount of
$123,000 and make a finding that the project expenditures promote tourism.
Prepared by: James K. Morton, Senior Project Manager, Facilities Management Division.
ATTACHMENT(S)
1. Grant Application_Tigertail Beach Park Restroom (PDF)
6.B.1
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07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 6.B.1
Doc ID: 12834
Item Summary: Recommendation to approve one (1) Collier County Tourist Development
Council Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $123,000
dollars and to make the finding that the project expenditures promote tourism.
Meeting Date: 07/27/2020
Prepared by:
Title: Operations Analyst – Parks & Recreation
Name: Matthew Catoe
07/01/2020 5:10 PM
Submitted by:
Title: Division Director - Parks & Recreation – Parks & Recreation
Name: Barry Williams
07/01/2020 5:10 PM
Approved By:
Review:
Parks & Recreation Ilonka Washburn Additional Reviewer Completed 07/02/2020 7:39 AM
Public Services Department Melissa Hennig Additional Reviewer Completed 07/02/2020 7:56 AM
Parks & Recreation Barry Williams Additional Reviewer Completed 07/06/2020 10:24 AM
Tourism Kelly Green Tourism Division Completed 07/15/2020 9:45 AM
Tourism Jack Wert Director Completed 07/15/2020 10:05 AM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 3:48 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:32 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
6.B.1
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A" GRANT APPLICATION
Tigertail Beach Park
Restroom Addition
1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation
Division North Collier Regional Park
15000 Livingston Road
Naples, Florida 4109
2. Contact Person, Title and Phone Number:
Barry Williams, Director
15000 Livingston Road
Naples, FL 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-035
3. Organization's Chief Official and Title:
Barry Williams, Director ·
Collier County Parks and Recreation Division
4. Details of Project-Description and Location:
Tigertail Beach Park contains a white-sand beach, barrier island in the making, bird
watching, shelling, tidal pool exploration and breath-taking sunsets. It has 32 acres of the
world's most important habitats for wintering and nesting shorebirds on the Gulf of
Mexico. This unique beach park includes picnic tables with grills, education kiosk,
wildlife viewing tower, full-service cafe, beach rentals, and a children's playground.
This beach park is particularly popular with families and the playground is a popular
amenity. Because of its popularity there is a need for additional restrooms to adequately serve
the demand.
5. Estimated project start date: October 2020
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $123,000
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
6.B.1.a
Packet Pg. 15 Attachment: Grant Application_Tigertail Beach Park Restroom (12834 : Tigertail Park Beach Restroom Addition)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A" GRANT APPLICATION PAGE 2
Tigertail Beach Park
Restroom Addition
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested $123,000
City/Taxing District Share $N/A
State of Florida Share $N/A
Federal Share $N/A
TOTAL $123,000
PROJECT EXPENSES:
Direct Purchase of precast concrete building restroom with
Piggy-back contract from Leesburg Concrete Company, Inc. $128,888
Construction of site, landscaping, utilities and install precast
Restroom Building by Capital Contractors LLC $156,200
SUBTOTAL $285,088
Owners Allowance $10,841
TOTAL $295,929
TDC Tigertail Beach Restroom Funds Available $172,929
Added TDC Funds requested $123,000
MILESTONES:
Obtain PARAB 6/17/20 approval for additional TDC Funds June 2020
Obtain TDC approval for additional TDC Funds July 2020
Request RLS August 2020
Obtain BCC approval September 2020
Issue PO/NTP to Leesburg Concrete to design Precast Restroom Building September 2020
Review ADA compliance of Precast Building design, then issue PO/NTP October 2020
Issue PO/NTP to Capital Contractors for site construction October 2020
6.B.1.a
Packet Pg. 16 Attachment: Grant Application_Tigertail Beach Park Restroom (12834 : Tigertail Park Beach Restroom Addition)
07/27/2020
EXECUTIVE SUMMARY
Recommendation to approve the Tourist Development Council Grant application requests from
the City of Naples, the City of Marco Island and Collier County for FY-2020-2021 in the amount
of $5,742,100; budget these expenditures; and make a finding that these expenditures will
promote tourism.
OBJECTIVE: To obtain approval of Tourist Development Fund 195 Grant application requests for
2020-2021 in the amount of $5,742,100.
CONSIDERATIONS: To review and approve the received TDC Grant Applications as follows:
FY2020/2021 Tourist Development Council Fund 195 Grant applications
STAFF
PROJECT/DESCRIPTION: REQUESTED RECOMMENDED
1. Beach Renourishment Projects
Naples Beach FY 2021 Beach Renourishment Program - 90068 $2,000,000 $2,000,000
USACE Feasibility Study Technical Support - 80366 $150,000 $150,000
Local Government Funding Request (LGFR) - 90065 $25,000 $25,000
SUB-TOTAL $2,175,000 $2,175,000
2. Inlet Projects
Wiggins Pass Monitoring - 80288 $25,000 $25,000
Collier Creek Permit, Jetty Rework and Channel Training - 90072 $1,100,000 $1,100,000
SUB-TOTAL $1,125,000 $1,125,000
3. Regulatory
Beach Tilling - Collier County - 80171 $30,000 $30,000
Biological Monitoring Nearshore Hardbottom - 90033 $185,000 $185,000
Shorebird Monitoring - 90297 $25,000 $25,000
Physical Beach and Pass Monitoring - (Vanderbilt, Clam Pass
Beach, Park Shore, Naples and Marco South Beaches along with
Wiggins, Doctors, Collier Creek and Caxambas Pass) - 90536
$170,000 $170,000
Sea Turtle Protection Program - Collier County - 99999 $170,000 $170,000
SUB-TOTAL $580,000 $580,000
4. Beach Maintenance
Beach Maintenance - City of Naples - 90527 $197,000 $197,000
Beach Maintenance - Collier County/Marco Island - 90533 $354,200 $354,200
Heavy loadout Ramp/Access - Collier Blvd - 80407 $20,000 $20,000
SUB-TOTAL $571,200 $571,200
5. Structures
Naples Pier Repair & Maintenance - 90096 (Category D) $135,600 $135,600
SUB-TOTAL $135,600 $135,600
7.A
Packet Pg. 17
07/27/2020
6. Administration
195 Admin Costs - 90020 $75,000 $75,000
185 Project Management and Administration - 99195 $846,000 846,000
Tax Collector Fee’s (2.5%) - 99195 $234,300 $234,300
SUB-TOTAL $1,155,300 1,155,300
TOTAL GRANTS $5,742,100 $5,742,100
1. Beach Renourishment Projects: Exceptional beach experience for our residents and visitors has been at
the heart of our success in the past. These projects are required to maintain that experience. Approval
is recommended.
2. Inlet Projects: Projects required to maintain the beaches, inlets and the engineering and permitting
required to support construction. Approval is recommended.
3. Regulatory and Permit Compliance: All these items are required by Florida Department of
Environmental Protection (FDEP) permit, required by law or required to maintain critical programs
between required permit activities. Approval is recommended.
4. Beach Maintenance: Beach maintenance is required along with beach renourishment to experience an
exceptional experience for our visitors and residents. Approval is recommended.
5. Structures: The City of Naples is requesting $135,600 in grant funding for the upkeep and safety of the
Naples pier. This year completes the payoff amount ($64,400) of the pre -spending advance of
Category D funds to rebuild the pier. Approval is recommended
6. Administration: Administrative program and project management cost to manage the beach program.
Approval is recommended.
FISCAL IMPACT: The Fiscal Year 2020/2021 proposed Beach Renourishment Fund 195 budget
appropriates funding for these grant applications. The source of funds is Tourist Development Tax
dollars.
GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related
to this action.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved unanimously (6-0)
by the Coastal Advisory Committee on June 11, 2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority
vote for approval. - CMG
RECOMMENDATION: That the Board approve the Tourist Development Council Grant application
requests from the City of Naples, the City of Marco Island and Collier County for FY 2020-2021 in the
amount of $5,742,100; budget these expenditures; and make a finding that these expenditures will
promote tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact
7.A
Packet Pg. 18
07/27/2020
Fees and Program Management Division
ATTACHMENT(S)
1. VIII-1 CZM Grant Applications FY20-21 (PDF)
2. VIII-1 TDC 2021 Cat A Grant App Beach Maint Signed by City Manager (PDF)
3. VIII-1 TDC 2021 Cat A Grant App Pier Maint Signed by City Manager (PDF)
4. VIII-1Turtle Monitoring Grant Application (PDF)
7.A
Packet Pg. 19
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 12752
Item Summary: Recommendation to approve the Tourist Development Council Grant application
requests from the City of Naples, the City of Marco Island and Collier Co unty for FY-2020-2021 in the
amount of $5,742,100; budget these expenditures; and make a finding that these expenditures will
promote tourism.
Meeting Date: 07/27/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
07/01/2020 8:42 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
07/01/2020 8:42 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/15/2020 9:43 AM
Tourism Jack Wert Director Completed 07/15/2020 10:06 AM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 11:24 AM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:25 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
7.A
Packet Pg. 20
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Naples Beach FY20/21
Beach Renourishment Program
(No. 90068)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Truck haul beach renourishment
of the Beach just south Doctors Pass to R-60.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 8 Months
8. Total TDC Tax Funds Requested: $2,000,000
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 21 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Naples Beach FY20/21
Beach Renourishment Program
(No. 90068)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 2,000,000
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 2,000,000
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Engineering, Permitting, Construction $ 2,000,000
and project certification $
$
$
$
TOTAL $ 2,000,000
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 22 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
USACE Feasibility Study Technical Support (80366)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Engineering and technical
support for the USACE Feasibility Study
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $150,000
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X) No ( )
7.A.1
Packet Pg. 23 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
USACE Feasibility Study Technical Support (80366)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 150,000
City/Taxing District Share $
State of Florida Share $
Federal Share $ ______
TOTAL $ 150,000
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Engineering and Technical Support $ 150,000
$
$
$
$
TOTAL $ 150,000
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 24 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Local Government Funding Request for FDEP (90065)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Consultant support to develop
the FY 20/21 LGFR to FDEP for partial program funding.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $25,000
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 25 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Local Government Funding Request for FDEP (90065)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 25,000
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $25,000
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Consultant support FY 20/21 LGFR $ 25,000
$
$
$
$
TOTAL $ 25,000
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 26 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Wiggins Pass Monitoring - 80288
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Monitoring of Wiggins Pass
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $25,000
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 27 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Wiggins Pass Monitoring - 80288
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 25,000
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 25,000
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Consultant monitoring $ 25,000
$
$
$
$
TOTAL $ 25,000
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 28 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Collier Creek Permit, Jetty Work and Channel Training (No. 90072)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 S. Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Collier Creek Permit, Jetty Work
and Channel Training.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $1,100,000
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 29 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Collier Creek Permit, Jetty Work and Channel Training (No. 90072)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 1,100,000
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 1,100,000
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Contractual Services/Engineering_ $_1,100,000
$
$
$
$
TOTAL $ 1,100,000
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 30 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Beach Tilling – County Wide (80171)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2684 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Beach tilling is required by FDEP
permit and is performed directly prior to turtle nesting Season. Tilling is paid on
an acre basis for re-nourished beaches. Approval is recommended
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $30,000.00
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 31 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Beach Tilling (80171)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 30,000.00
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ _30,000.00
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Contractual Services $ 30,000.00
$
$
$
$
TOTAL $ 30,000.00
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 32 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Near Shore Hard Bottom Monitoring (No. 90033)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 S. Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Biological Monitoring is
required by FDEP permit to determine the health of the near shore
hardbottom as a result of the recent renourishment. Approval is
recommended.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $185,000.00
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 33 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Near Shore Hard Bottom Monitoring
(No. 90033)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 185,000.00
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 185,000.00
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Engineering Fees/Consultant $_185,000.00
$
$
$
$
TOTAL $ 185,000.00
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 34 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Shorebird Monitoring (No. 90297)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: Shorebird Monitoring is
required for Vanderbilt, Park Shore, Naples and Marco South Beaches by
FDEP permit. Approval is recommended.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $25,000
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 35 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Shorebird Monitoring (No. 90297)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 25,000.00
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 25.000.00
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Contractual Services_ $_25,000.00
$
$
$
$
TOTAL $ 25,000.00
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 36 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
City/County Physical Beach and Pass Monitoring
(Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South beaches along with
Wiggins, Doctors, Collier Creek and Caxambas Passes)
(No. 90536)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: This Physical Beach Monitoring
is required by FDEP permit and future renourishment. Beaches monitored
will be Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South and
the southern portion of Barefoot Beach. Passes monitored will be Wiggins,
Doctors, Collier Creek and Caxambas. Approval is recommended.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $170,000.00
9. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 37 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
City/County Physical Beach and Pass Monitoring
(Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South beaches along with
Wiggins, Doctors, Collier Creek and Caxambas Passes)
(No. 90536)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 170,000.00
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 170,000.00
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Engineering Fees $_170,000.00
$
$
$
$
TOTAL $ 170,000.00
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 38 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Beach Cleaning/Maintenace
Collier County/Marco Island (No. 90533)
1. Name and Address of Project Sponsor Organization:
Coastal Zone
Management Collier
County Government
2685 South Horseshoe
Drive Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone
Number: Name: Gary McAlpin
3. Address:
Collier County Government
2685 S. Horseshoe Drive
City Naples ST FL ZIP
34104 Phone: 252-5342
4. Organization’s Chief Official and
Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location:
This item is required to maintain the beaches and is recommended
for approval.
6. Estimated project start date: October 1, 2020
7. Estimated project duration: 12 Months
8. Total TDC Tax Funds Requested: $354,200
9. If the full amount requested cannot be awarded, can the
program/project be restructured to accommodate a smaller
award?
Yes (X) No ( )
7.A.1
Packet Pg. 39 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Beach Cleaning/Maintenance
Collier County/Marco Island (No. 90533)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 354,200
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 354,200
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Operating Expenses $ 354,200
$
$
$
$
TOTAL $ 354,200
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 40 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Heavy Loadout Access Ramp
Collier Blvd – SR 951 (80407)
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 S. Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address:
Collier County Government
2685 S. Horseshoe Drive City Naples
ST FL ZIP 34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
5. Details of Project- Description and Location: The heavy load out site for
barges and renourishment equipment used by CZM and contractors is in
need of repair, cleanup, grading and security measures. This item will
cleanup and level the site with fill material.
6.
7. Estimated project start date: October 1, 2020
8. Estimated project duration: 12 Months
9. Total TDC Tax Funds Requested: $20,000
10. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.1
Packet Pg. 41 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Heavy Loadout Access Ramp
Collier Blvd – SR 951
(80407)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 20,000.00
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 20,000.00
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc.)
Contractor haul shell fill material and
Cleanup $_20,000.00
$
$
$
$
TOTAL $ 20,000.00
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 42 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Beach Renourishment and Pass Maintenance
Fund 185 Administration
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
2685 S. Horseshoe Drive
Unit 103
Naples, Florida 34104
2. Contact Person, Title and Phone Number:
Name: Gary McAlpin
3. Address: Collier County Government
2685 S. Horseshoe Drive City Naples
ST FL ZIP 34104 Phone: 252-5342
4. Organization’s Chief Official and Title:
Burt Saunders - BCC Chairman
Board of County Commissioners
2. Details of Project- Description and Location: This item funds County staff to
manage the projects, maintain the beaches, administer the program and is
broken down as follows: Staff includes the CZM Manager; Senior Operations
Analyst; a Project Manager; a Field Supervisor; 2 equipment operators to
clean and maintain the County and Marco Beaches. This also includes an
additional staff position with the ability to transition to the Coastal Zone
Manager when the current Manager retires within January 2021, Indirect
Administrative Costs required for administrative functions like purchasing,
information technology, motor pool and human resources; Current rent;
Division Fiscal Support; and charges for the Tax Collector are also included.
Approval is recommended.
3. Estimated project start date: October 1, 2020
4. Estimated project duration: 12 Months
5. Total TDC Tax Funds Requested: $1,155,300
If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X) No ( )
7.A.1
Packet Pg. 43 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Fund 185 Administration
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 1,155,000
City/Taxing District Share $
State of Florida Share $
Federal Share $
TOTAL $ 1,155,000
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Administration Cost $ 75,000
185 Project Management & Administration $ 846,000
Tax Collector Fee’s (2.5%) $ 234,300
TOTAL $1,155,300
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
7.A.1
Packet Pg. 44 Attachment: VIII-1 CZM Grant Applications FY20-21 (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
2021 Beach Renourishment and Pass Maintenance
_____ Naples Beach Maintenance_____
(Project Title)
1. Name and Address of Project Sponsor Organization:
City of Naples
735 Eighth Street South
Naples, Florida 34102
2. Contact Person, Title and Phone Number:
Name: Dana A. Souza, Community Services Director
Address: 280 Riverside Circle
City: Naples State: FL ZIP: 34102
Phone: 239/213-7120 FAX: 239/213-7130 Email: dsouza@naplesgov.com
3. Organization’s Chief Elected Official and Title:
Hon. Bill Barnett, Mayor
4. Details of Project- Description and Location:
Description: This is an annual TDC funded project essential for support of maintenance on local
beaches. The City is responsible for the upkeep and grooming of TDC eligible beaches within the
City limits. Under this project, the City removes litter, accumulation of algae and rocks along public
access beach portions of the Gulf within the City’s jurisdictional limits. Funding is a benefit to both
residents and tourist populations, and to the preservation of the beach, shoreline and its overall
appearance and investment. This year’s request includes the partial reimbursement for beach
maintenance equipment operator, landscape tech’s and service workers salaries. FY20 total costs for
beach maintenance personnel is $245,277 for salaries only, plus benefits. Requested amount of
$197,000 is an increase from last year’s approved amount of $191,000 to cover the annual salary
increases for the beach maintenance staff.
Location: Signification coordination of effort continues between the City and Collier County
concerning beach maintenance. The project boundary location is from southernmost State-permitted
beach cleaning area within the City’s jurisdictional boundary northward to Clam Pass in Collier
County.
5. Estimated project start date: October 1, 2020
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $197,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
7.A.2
Packet Pg. 45 Attachment: VIII-1 TDC 2021 Cat A Grant App Beach Maint Signed by City Manager (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application - Page 2
_____ Naples Beach Maintenance_____
(Project Title)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 197,000__ __
City/Taxing District Share $ ___________
State of Florida Share $ ___________
Federal Share $ ___________
TOTAL $ 197,000____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Beach Maintenance Staff Salaries $ 197,000 ___
_________________________________ $ _____ __
__________________________________________ $ _ ________
TOTAL $ 197,000___
I have read the Tourist Development Category “A” Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guidelines and criteria.
______________________________ ________2-12-2020_____
Charles T. Chapman IV, City Manager Date
7.A.2
Packet Pg. 46 Attachment: VIII-1 TDC 2021 Cat A Grant App Beach Maint Signed by City Manager (12752 : FY20-21 Grant Application Requests Coastal Zone)
EXHIBIT A
ADDITIONAL INFORMATION
ELIGIBILITY: Beach Maintenance activities will take place on beach area that are least 80%
classified as eligible under the TDC guidelines. The project boundary location is from
southernmost State-permitted beach cleaning area within the City’s jurisdictional boundary to Clam
Pass in Collier County.
ORGANIZATIONAL CAPACITY: The City of Naples will be the primary recipient and lead
agency for controlling and completing all aspects and activities proposed in this grant application.
The City will remain the lead agency for the duration of funding and will be the sole point of
contact for all matters related to this proposal. The City has the managerial and financial capability
to ensure proper planning, management, and completion of the project described in this application.
BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant is
involved simultaneously in two or more projects, the staff will not be compensated for more than
100% of their time for any such dual involvement.
PROJECT LOCATION MAP:
7.A.2
Packet Pg. 47 Attachment: VIII-1 TDC 2021 Cat A Grant App Beach Maint Signed by City Manager (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
2021 Beach Renourishment and Pass Maintenance
_____ Naples Pier Corrosion Mitigation Project_____
(Project Title)
1. Name and Address of Project Sponsor Organization:
City of Naples
735 Eighth Street South
Naples, Florida 34102
2. Contact Person, Title and Phone Number:
Name: Dana A. Souza, Community Services Director
Address: 280 Riverside Circle
City: Naples State: FL ZIP: 34102
Phone: 239/213-7120 FAX: 239/213-7130 Email: dsouza@naplesgov.com
3. Organization’s Chief Elected Official and Title:
Hon. Bill Barnett, Mayor
4. Details of Project- Description and Location:
Description: This annual TDC funded project includes labor, material, supplies and equipment for
Phase II of corrosion mitigation on the Pier pilings. Phase I will be completed in FY20 with an
estimated cost of $135,000 and Phase II to be completed in FY21 with an estimated cost of
$165,000 totaling an estimated cost of $300,000 for this project.
The Naples Pier is a public access beach facility and a tourist attraction and destination. The pier
structure has a shoreline erosion control and beach preservation effect. The Pier, a historically
significant structure originally constructed in 1887, serves as a public access beach facility, as a
major tourist attraction and vacation destination. The Naples Pier captures out-of-county and local
visitors as well as tourist populations from through-out the region and world.
Location: The project location is at the 12th Avenue South terminus beach end. Please refer to Project
Location Map found in Exhibit A below.
5. Estimated project start date: October 1, 2020
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $135,600
7.A.3
Packet Pg. 48 Attachment: VIII-1 TDC 2021 Cat A Grant App Pier Maint Signed by City Manager (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category “A” Grant Application - Page 2
_____ Naples Pier Annualized Repair and Maintenance_____
(Project Title)
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ 135,600__ __
City/Taxing District Share $ ___________
State of Florida Share $ ___________
Federal Share $ ___________
TOTAL $ 135,600____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Labor, Repair, Maintenance, Supplies, Materials $ 135,600____
_ ____________________ $ __
_ ____________________ $ __
TOTAL $ 135,600 ___
I have read the Tourist Development Category “A” Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guidelines and criteria.
______________________________ _ ______5-22-2020___________
Charles T. Chapman IV, City Manager Date
7.A.3
Packet Pg. 49 Attachment: VIII-1 TDC 2021 Cat A Grant App Pier Maint Signed by City Manager (12752 : FY20-21 Grant Application Requests Coastal Zone)
EXHIBIT A
ADDITIONAL INFORMATION
ELIGIBILITY: The pier structure is no more than one-half mile from a public beach facility,
public access point, and hotel or motel facilities and is on a beach area classified as eligible.
ORGANIZATIONAL CAPACITY: The City of Naples will be the primary recipient and
lead agency for controlling and completing all aspects and activities proposed in this grant
application. The City will remain the lead agency for the duration of funding and will be the
sole point of contact for all matters related to this proposal. The City has the managerial and
financial capability to ensure proper planning, management, and completion of the project
described in this application.
BUDGET ASSURANCES: Dual Compensation: If a City project staff member or consultant
is involved simultaneously in two or more projects, the staff will not be compensated for more
than 100% of their time for any such dual involvement.
PROJECT LOCATION MAP:
7.A.3
Packet Pg. 50 Attachment: VIII-1 TDC 2021 Cat A Grant App Pier Maint Signed by City Manager (12752 : FY20-21 Grant Application Requests Coastal Zone)
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY *A" GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Collier County Sea Turtle Protection Program/Environmental Compliance
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples, FL,34109
Phone: 239-252-4035 FAX: 239 -514-8657
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
The following activities require coastal construction permits from the State of Florida and
thus a sea turtle monitoring program.
1. Beach nourishment;
2. Construction, excavation or maintenance of coastal inlet and related shoals;
3. Beach cleaning and grooming activities landward of the mean high-water line.
4. Beach cleaning following a red tide or storm event.
The following excerpts from current regulations (Chapter 16B-41Rules and Procedures
for Application for Coastal Construction Permits, Florida Administrative Code), provides
for the scope of the permitting process and protection of marine turtles as it relates to the
aforementioned activities.
I 68-41 .001 Scope
This chapter provides the requirements and procedures for the issuance, denial, transfer,
renewal, modification, suspension and revocation of coastal construction permits. In this
Chapter Coastal Construction is defined as "any work or activity on or encroaching upon
7.A.4
Packet Pg. 51 Attachment: VIII-1Turtle Monitoring Grant Application (12752 : FY20-21 Grant Application Requests Coastal Zone)
sovereignty lands ofFlorida. below the mean high-water line ofany lidal water ofthe
state. which is likely to have a material physical el}'ect on existing coastal conditions or
natural shore and inlet processes."
168-41.0055 Protection of Marine Turtles (Florida Administrative Code)
(l) In keeping with the Departments Authority to protect marine turtles pursuant to
Section 370.12, Florida Statutes, any application for a permit under this Chaptcr for
coastal consfuction that af]-ects marine turtles shalI be subject to the conditions and
requirements tbr marine turtle protection as parl of the permitting process.
(2) The Department shall require appropriate measures to protect marine turtles and
their habitat, such as: nest surveys, nest relocation. nest marking, modification olcoastal
construction, measures to reduce sand compaction, and short and long term monitoring to
assess the impacts ofthe permitted coastal construction on marine turtles and their
habitat.
The Parks and Recreation Department, marine turtle permit holders for Collier County,
monitor the following beaches for sea turtle activities as State and federal permit
requirements for beach renourishment. beach raking. allowance for the use ofvehicles
on the beach for surveys, beach cleanup fbllowing a red tide or storm event and special
events .
Barefoot Beach: construction, excavation or maintenance of Wiggins Pass (onl1'that
area included within the area of influence of Wiggins Pass; 1 mile north of Pass south to
Wiggins Pass); pass material disposal location (renourishment); beach cleaning following
a stom event and red tide
Vanderbilt Beach: beach nourishment; construction. excavation or maintenance of a
coastal inlet and related shoals (Wiggins Pass and Clam Pass); beach cleaning and
grooming activities landward of the mean high-water line.
Park Shore: beach nourishment: construction, excavation or maintenance ofa coastal
inlet and related shoals (Clam Pass and Doctors Pass). Upland sand temperature studies
as required by the State.
City of Naples: beach nourishment: construction. excavation or maintenance ofa coastal
inlet and related shoals (Doctors Pass and Gordon Pass)
City of Marco Island: construction, excavation or maintenance ofa coastal inlet and
related shoals (Big Marco Pass and Caxambas Pass); Beach nourishmentt Hideaway
Beach T-Groin; beach cleaning and grooming activities landward ofthe mean high-water
line.
l. Administrative/permitting
2. Reconnaissance and beach zoning including installation and maintenance of DNR
location reference monuments for CZM and Sheriff department 500 feet increments
along 26 miles of beach
3. Daily monitoring (7 days/wk./beach -April 01-May 01 depending on
renourishment schedules through Oct.3 1)
4. Evaluation, mapping and data entry
7.A.4
Packet Pg. 52 Attachment: VIII-1Turtle Monitoring Grant Application (12752 : FY20-21 Grant Application Requests Coastal Zone)
5. Responding to sea turtle disorientations (associated with renourishment and beach
profile, as required by the State)
8. ILeports (Sea Tur1le Protection Plan- Annual Reporl; special repofts per each beach
nourishment and T-groin units, Index Nesting Beach Repofis (Vanderbilt); State
Productivity Reports, Beach Compaction Reports)
9. Mobilization/demobilization-
10. Vehicle maintenance- ATV's, penetrometers, data loggers
1 l. Supplies- acquisition. maintenance. inventory
12. Sand studies including beach compaction, sand temperature and ground/surface
water studies and associated reporting requirements
13. Dune vegetation monitoring and exotic removal
14. Nest relocation in construction areas
15. Monitoring and reporting of escarpments
16. Additional studies required as required State/Federal permits (F'lorida Statute Chapter
161-053 F.A.C. Chapter 62b-33)
17. Stranding reports and removal olinjured, sick and dead sea turtles from all County
beaches (average 50- 1 00/yr).
l8 Pubtic awareness- neu's media and public speaking upon request.
1 9. State mandated beach lighting compliance inspections and follo*.up
21 . Assist with maintaining rope and posting along the dunes
22. Other duties as requested by CZM Department
23. Provide technical assistance and respond to data requests from coastal engineering
consultants upon request.
The purpose of this application is to obtain f'unds to perlbrm the requirements ola sea
turtle protection program in the specified locations.
5. Estimated project start date: October 1,2020
6. Estimated project duration: One (l) year
7. Total TDC Tax Funds Requested: $ 170.000
8. Ifthe full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No(X)
7.A.4
Packet Pg. 53 Attachment: VIII-1Turtle Monitoring Grant Application (12752 : FY20-21 Grant Application Requests Coastal Zone)
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Collier County Sea Turtle Protection Program/Environmental Compliance
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
Personnel and Operating
Shed for Naples ATV
TOTAL
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
$ 170,000
$
$
$
$ 170,000
$ 166,500
$ 3,500
s 170,000
I have read the Tourist Development Categor-r' 6'.4" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that mv organization will
Signature Sponsor Organization's Chief Official
'ro/*r%
7.A.4
Packet Pg. 54 Attachment: VIII-1Turtle Monitoring Grant Application (12752 : FY20-21 Grant Application Requests Coastal Zone)
07/27/2020
EXECUTIVE SUMMARY
Recommendation to approve advance funding of $135,586 to the City of Naples in FY2019/2020 for
immediate pier maintenance repairs and make a finding that this item promotes tourism.
OBJECTIVE: Provide advance funding to the City of Naples to perform immediate concrete piling
maintenance on the city pier.
CONSIDERATIONS: The City of Naples in the past has routinely requested and been granted TDC
funds for annual pier maintenance. Pier maintenance has traditionally been capped at a m aximum of
$200,000 per fiscal year. In 2015, the County approved a City request to advance the City $1,464,414 for
major storm damage repairs. This advance was to be paid back by the City abstaining from future pier
maintenance grant requests until the advance was paid off. The City received no grant funding starting in
FY2014 and in FY2019/2020 still owes $64,414 which would be paid off in FY20/21. In FY2020/2021
the City would be eligible to receive a grant of $135,586.
The City has recently experienced reinforcing steel corrosion in the pier concrete piles which require
immediate repairs. The repair costs from competitive bidding is $137,996.50, and the City is now
requesting the County advance $135,586 to complete repairs this fiscal year. This ad vance would be paid
back similar to the 2015 agreement by abstaining from future pier maintenance grant requests until the
advance funding is paid off.
FISCAL IMPACT: TDC Funds are available in TDC fund 195 to complete this work. Funding is
expected to be reimbursed to the County with the City abstaining from a FY 2020/2021 pier maintenance
grant request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented at the Coastal
Advisory Committee meeting on July 21st, the Tourist Development Council on July 27th and to the Board
of County Commissioners meeting on September 8, 2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve advance funding of $135,586 to the City of Naples in
FY2019/2020 for immediate pier maintenance repairs and make a finding that this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. VIII 3. Pier Renovation Agreement Letter (PDF)
2. VIII 3. 20-37 Bid Analysis Naples Pier (PDF)
3. VIII 3. AGM - Naples Pier Corrosion Mitigation 6-17-2020 Final (PDF)
7.B
Packet Pg. 55
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 12977
Item Summary: Recommendation to approve advance funding of $135,586 to the City of Naples
in FY2019/2020 for immediate pier maintenance repairs and make a finding that this item promotes
tourism.
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/20/2020 2:08 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/20/2020 2:08 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/20/2020 2:09 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/20/2020 2:40 PM
Tourism Jack Wert Director Completed 07/21/2020 11:25 AM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 12:07 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:21 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
7.B
Packet Pg. 56
City of Naples
COMMUNITY SERVICES DEPARTMENT
TELEPHONE (239) 213-7120 ● FACSIMILE (239) 213-7130
280 RIVERSIDE CIRCLE ● NAPLES, FLORIDA 34102-6796
Ethics above all else ... Service to others before self ... Quality in all that we do.
July 7, 2020
Gary McAlpin,
Coastal Management Section
2685 S. Horseshoe Dr. Unit 103
Naples, FL 34104
Sent via email
Gary,
The City of Naples submitted a FY21 TDC funding request for the Naples Pier
Corrosion Mitigation Project in the amount of $135,600. The funding requested was for
Phase 2 of what the City thought would require two phases of repairs based on the
engineers cost estimates.
The original plan was to do Phase I of the corrosion mitigation on the Pier pilings in
FY20 at an estimated cost of $135,000, and Phase II to be completed in FY21 with an
estimated cost of $165,000. The total project cost was estimated at $300,000.
In August 2018, the City contracted Turrell, Hall & Associates (Engineer) to conduct a
visual inspection of the Naples Pier concrete piles and assess the level of steel
corrosion and piling integrity. Based on the study, the Engineer developed plans and bid
documents to mitigate the Pier corrosion discovered during the 2018 inspection. The
cost for this work was $30,000.00.
The City bid the project on April 21, 2020. The entire scope of the project was bid. The
City still anticipated two phases would be required and included costs for mobilization
and demobilization for both phases in the bid schedule.
Bids were opened on May 21, 2020. Seven (7) bids were received with the costs for the
full project ranging between $137,996.50 and $829,275. City staff was surprised to see
the low bidder, Vetor Contracting Services (Contractor), could complete both phases of
the project in one phase and for the cost of $137,996,50. The City ’s Engineer spoke
with the Contractor to ensure they fully understood the scope and schedule. The
Engineer also checked the Contractor’s qualifications and references and all reports
were positive.
7.B.1
Packet Pg. 57 Attachment: VIII 3. Pier Renovation Agreement Letter (12977 : Pier Maintenance Advance Funding Request)
Ethics above all else... Service to others before self... Quality in all that we do. 2
On June 17, 2020, the Naples City Council awarded a contract to Vetor Contracting
Services, LLC of Naples, FL, for the Naples Pier Corrosion Mitigation project in the
amount of $151,796.15, which includes a City controlled contingency of $13,799.65
(10% of bid). (Contractor Bid $137,996.50 + 10% Contingency $13,799.65 =
$151,796.15.) The contractor will complete concrete piling repairs which include the
installation of eighty-eight linear feet of galvanic jackets (lifejackets) at ten (10) pilings.
The City’s total project costs, including the Engineers costs for design and construction
administration are shown below.
Project Costs:
$ 30,000.00 = Turrell and Hall Consultation, Report, Bid Docs, etc.
$151,796.15 = Vetor Contracting Services Project Bid
$ 34,885.00 = Turrell and Hall Consultation, Construction Adm. & Inspection
$216,681.15 = Total Project Cost (includes $13,799.65 of contingency)
Since the project is able to be completed in 1 Phase, the City is requesting Collier
County’s approval to pre-spend against the City’s FY21 Grant Request of $135,600 as
the City will complete all of the work in FY20 instead of in two phases of work completed
in two fiscal years.
This means, if approved, the City will complete the project before in FY20 and will
request reimbursement of $135,600 in FY21. The City believes it is advantageous to
complete this project in its entirety during summer 2020 so the work is completed before
we experience an influx of seasonal residents. I have attached copies of the City’s bid
analysis, which includes the project bid tabulations, for your records.
As you know, the City also spends $75,000 to $100,000 each year to manage and
maintain the Naples Pier which attracts over 1 million visitors each year.
Please feel free to contact me if you have any questions or concerns.
Best wishes,
Dana A. Souza
Director
7.B.1
Packet Pg. 58 Attachment: VIII 3. Pier Renovation Agreement Letter (12977 : Pier Maintenance Advance Funding Request)
Analysis of Bid
ANALYSIS
20-037 Naples Pier Corrosion Mitigation - ITB
Department Estimated Cost: $215,000.00
Date: June 1, 2020
PROJECT SUMMARY
The concrete pilings, concrete bents and original overwater structures were built and
installed in the mid 1990’s, pier restoration was completed in 2015 and Hurricane Irma
repairs were completed in 2018. During the 2018 hurricane repair work, bugholes and
rust was observed on many of the concrete pilings and grade beams.
Assessments have been completed to better determine the source and condition of the
rust. Specifications and drawings found hereon were then developed to repair the pilings
and bent beams.
BACKGROUND
Thirty (30) city registered vendors were sent information regarding ITB No. 20-037 which
was advertised in the Naples Daily News on April 21, 2020 and posted on the City’s web
site. A public notice was also posted with the City Clerk’s Office. Demand Star notified
158 potential vendors and 15 planholders. Supplemental vendors were also sent
information on the project included 293 Collier, Lee, and Charlotte County registered
minority business enterprises, and 50 HUD Section 3 Collier County registered
businesses. Sealed bids were received and opened on 5/21/20 with 7 vendors
submitting proposals.
ANALYSIS
The Purchasing Division concurs with Community Service Department staff and Engineer
of Record Turrell, Hall & Associates, Inc. recommendation indicating Vetor Contracting
Services, LLC (EIN: 30-0818740) as the low responsive bidder with a Project Total of $
137,996.50. Vetor Contracting Services, LLC non-technical elements of their submission
were not deficient in any manner. The company’s bid submission was found responsive,
and the below data on the company indicates an acceptable level of responsibility. The
firm is not currently a City registered vendor and will need to register in the city’s system
prior to contract execution. The firm has been verified as active in the Florida’s Division
of Corporations database. Vetor Contracting Services, LLC has a current Certified
General Contractor license # (CGC1523966) registered with the State of Florida. A check
of the firm’s references found no negative findings or areas of concern.
Please provide your concurrence as soon as you are satisfied with the technical portions
of the submission, at which time Purchasing will post Notice of Declaration of Intent to
Award. Accompanying this analysis, please find the following support information:
Attachment A - BID TABULATION
Attachment B - ENGINEER’S OPINION
Attachment C - REFERENCES
Attachment D - W-9
Attachment E - BID BOND
Attachment F - LICENSE
Attachment G - INSURANCE
Attachment H - FLORIDA COMPANY VERIFICATION
7.B.2
Packet Pg. 59 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Item
No.DESCRIPTION Unit Qty Unit Price Total Cost Unit Price Total Cost Unit Price Total Cost Unit Price Total Cost Unit Price Total Cost Unit Price Total Cost Unit Price Total Cost
1A
(7.0)
Phase-
1
Contractor Mob/Demob
Time Frame July -Sept.
2020
EA 2 $7,050.00 $14,100.00 $17,500.00 $35,000.00 $26,430.00 $26,430.00 $18,000.00 $18,000.00 $23,280.00 $23,280.00 $23,149.00 $46,298.00 $40,000.00 $80,000.00
1B
(7.0)
Phase-
2
Contractor Mob/Demob
Time Frame July -Sept.
2021
$0.00 $25,000.00 $14,410.00 $18,000.00 $56,010.00 $13,972.00 $27,944.00 $5,000.00 $5,000.00
1C
(7.0)
Phase-
1 & 2
Contractor Mob/Demob
Time Frame July-Sept.
2020
$23,466.00 $46,932.00 $5,000.00 $5,000.00
2
(8.1)Bug Holes PP EA 3 $287.00 $861.00 $1,500.00 $4,500.00 $40.00 $120.00 $90.00 $270.00 $220.00 $660.00 $646.00 $1,938.00 $2,200.00 $6,600.00
3
(8.2)Spot Repair SR EA 551 $42.50 $23,417.50 $120.00 $66,120.00 $125.00 $68,875.00 $195.00 $107,445.00 $150.00 $82,650.00 $170.00 $93,670.00 $225.00 $123,975.00
4
(8.3)Cluster Repair CL EA 152 $47.50 $7,220.00 $299.00 $45,448.00 $125.00 $19,000.00 $250.00 $38,000.00 $340.00 $51,680.00 $541.97 $82,379.44 $1,500.00 $228,000.00
5
(8.4)Rebar Chair Repair RC EA 324 $42.50 $13,770.00 $205.00 $66,420.00 $125.00 $40,500.00 $285.00 $92,340.00 $250.00 $81,000.00 $401.00 $129,924.00 $525.00 $170,100.00
6
(9.0)
Galvanic Jackets (Ten) --
LifeJacket GJ FT 88 $893.50 $78,628.00 $426.00 $37,488.00 $1,705.00 $150,040.00 $1,340.00 $117,920.00 $1,450.00 $127,600.00 $1,471.00 $129,448.00 $2,450.00 $215,600.00
7
**Southern Road & Bridge, LLC: Submittal total was $824,000.00, the calculation in this form for Item Numbers 1A+1B+2+3+4+5+6, is $829,275.00.
$14,100.00 $46,500.00 $31,535.00 $28,000.00 $29,875.00
Not Indicated Not Indicated n/a Not Indicated n/a Not Indicated
Not Indicated Not Indicated Not Indicated Not Indicated n/a Not Indicated
No No No No
Not Indicated
Southern Road & Bridge,
LLC
715 Wesley Ave., Tarpon
Springs, FL 34689
$829,275.00
No
No
$511,601.44 $279,976.00
Not Indicated Not Indicated Not Indicated Not Indicated n/a
Yes 1.5 %
1.5% - 5 days
No No
Payment Options
Is there a discount for a credit card payment?
Is there an additional charge for CC payment?
Discount for early payment?
Prompt payment terms:__% __Days; Net 30 Days
Opening Date 5/21/2020 - FOR INFORMATION PURPOSE ONLY
Bid Tabulaion ITB 20-037 Naples Pier Corrosion Mitigation
Drawing G102 Key Designation Callaway Marine
Technologies, Inc.
2765 Vista Pkwy., Suite
#4, West Palm Beach, FL
Kelly Brothers Inc.
5621 Strand Blvd. #207,
Naples, FL 34110
3074 N. Horseshoe Dr.,
Naples, FL 34104
2001 Mills B. Lanes Blvd.,
Savannah, GA 31405
2001 Blount Rd., Pompano
Beach, FL 33069
15775 Pine Ridge Rd., Fort
Myers, FL 33908
Vendor Submittal Name & Address
Vetor Constracting
Services, LLC
The Walker Contracting
Group, Inc.
E&D Contracting
Services, Inc.
Structural Preservation
Systems, LLC
Project Total = (Item Numbers
1A+1B+2+3+4+5+6)$137,996.50 $319,375.00 $391,975.00 $422,880.00
CITY OF NAPLES
Purchasing Division
Attachment A - BID TABULATION
7.B.2
Packet Pg. 60 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
TURRELL, HALL & ASSOCIATES, INC.
Marine & Environmental Consulting
3584 Exchange Avenue ● Naples, Florida 34104-3732 ● 239-643-0166 ● Fax (239) 643-6632 ● tuna@thanaples.com
May 29, 2020
City of Naples, Community Services Dept.
C/O Travis Delashmet , Facilities Maintenance Superintendent
280 Riverside Circle
Naples, FL 34102
RE: Naples Pier Contractor Recommendation
Dear Mr. Delashmet,
My team and I have reviewed the bids and qualifications of the responding contractors. Due to
Vetor Contracting Services, LLC being under our estimate we called them to review the project to
ensure they have accounted for the necessary insurance and equipment to complete the project. In
summary, they are very experienced with concrete repairs and have teamed up with an
experienced marine contractor for the pile jackets.
In addition to speaking with Vetor my team and I followed up with contacts in the industry who
could attest to their experience and found no reasons not to recommend them for this project. Vetor
and their subcontractor Zion Marine own the barges and specialty equipment needed to complete
this project and ensure me that they can complete this project in the timeline presented in their bid.
We recommend the City proceed with executing a contract with Vetor Contracting Services, LLC
for the repairs at the City Pier.
Please let me know if you have any questions.
Sincerely,
Joshua W. Maxwell, P.E./Chief Engineer
7.B.2
Packet Pg. 61 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment C - REFERENCES
7.B.2
Packet Pg. 62 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment C - REFERENCES
7.B.2
Packet Pg. 63 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment C - REFERENCES7.B.2Packet Pg. 64Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment C - REFERENCES7.B.2Packet Pg. 65Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
City of Naples 20-037 Naples Pier Corrosion Mitigation - ITB 12
CITY OF NAPLES
Purchasing Division
REFERENCE QUESTIONNAIRE
PROVIDED SAME OR SIMILAR SERVICES WITHIN THE LAST 5 YEARS.
It is the bidder’s responsibility to contact the Purchasing Department prior to submitting
their bid to verify receipt of the required number of references.
Solicitation No. 20-037 RFP/ITB Title: Naples Pier Corrosion Mitigation- ITB
Bidder/Respondent Name: Vetor Contracting Services LLC
This reference questionnaire must be filled out by the company that has done business with the
Bidder/Respondent in the past. If the item is not applicable, please state "n/a".
Relationship with Bidder/Respondent: General Contractor- Walker is Engineer/VCS was the GC
Title of last project: Kresge Eye Institute – 2019 Structural Concrete Repairs
Year last project completed 2020
Contract Start/End Dates: 7/1/19- 6/1/20
Contract Amount: $ 7,250,000.00
How many projects performed: 20
Overall Performance: Vetor has exceeded all expectations on all projects
Management Ability: Satisfactory / Very good
Ability to meet time schedule: Vetor has met all schedules for every project
Ability of control costs: Walker has had no problems with Vetor controlling costs
Problems encountered:0 problems encountered
Quality of Personnel: Vetor has an amazing crew that follows plans and specs for structural repairs
How well Contractor coordinated with Owner: For all projects Vetor has coordinated with all
owners and exceeded expectations
Cooperation or Lack Thereof: Vetor has cooperated well
Quality of Subcontractors: Vetor’s subcontractors are well vetted and will perform with no problem
Subcontractor Payment Issues: There have been none
Were there any conflicts, disputes, or other problems:
Yes No
-
No
If yes, were they reported early and were they managed well? How were they resolved? Were you
satisfied the resolution was fair to both parties?
NO ISSUES
Attachment C - REFERENCES
7.B.2
Packet Pg. 66 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
City of Naples 20-037 Naples Pier Corrosion Mitigation - ITB 13
How satisfied are you with the Bidder/Respondent’s ability to perform based on your expectations
and according to the contractual arrangements?
Vetor continues to be on our preferred bidders list. They have completed over $50mil for Walker
Would you contract again with the Bidder/Respondent for the same or similar
services? Do you have plans to contract with them again?
Yes No
Any additional comments?
City of Naples will be pleased to award any contract to Vetor Contracting. They have exceeded all expectations and are easy and accessible to
work with.
This REFERENCE QUESTIONNAIRE is provided by:
Walker Consultants
Name of Company
525 Avis Dr. Suite 1, Ann Arbor MI 48108
Address of Company
734-864-4624
Telephone No.
cblakely@walkerconsultants.com
Email address:
Date: 5/18/20
Chris Blakely ( PE)
Name and title of person filling out this reference questionnaire:
Chris Blakely
Signature of person filling out this reference questionnaire:
This reference form must be emailed to Purchasing@naplesgov.com by the company who is
providing the reference on or before BID OPENING DATE & TIME indicated on the Cover
Sheet. Please add Solicitation Number to your E-mail subject line.
X
Attachment C - REFERENCES
7.B.2
Packet Pg. 67 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment D - W-9
7.B.2
Packet Pg. 68 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment E - BID BOND
7.B.2
Packet Pg. 69 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment E - BID BOND
7.B.2
Packet Pg. 70 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
RICK SCOTT, GOVERNOR JONATHAN ZACHEM. SECRETARY
ida
B^..Q
a
STATE OF FLORIDA
DEPARTMENT OF BUSINgSS^^^QFESSIONAL REGULATION
CONSTRUCI
,<i%l
THE GENERAlf(
PROVIS
WG BOARD
^pN DERTHE
TRUTHS
^E..^^g|-B';'
-'..-^<^^
aeEtisEiM-
D(PIRATr6^1^Cg^01^ 31,2020
Always verify licenses online at MyRoridaLicense.com
Do not alter this document in any form.
This is your license. !t is unlawful for anyone other than the licensee to use this document.
Attachment F - LICENSE
7.B.2
Packet Pg. 71 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
2:36:00 PM 5/29/2020
Licensee Details
Licensee Information
Name:VETOR, RYAN ANDREW (Primary Name)
VETOR CONTRACTING SERVICES, LLC (DBA Name)
Main Address:5621 STRAND BLVD.
SUITE 207
NAPLES Florida 34110
County:COLLIER
License Mailing:
LicenseLocation:
License Information
License Type:Certified General Contractor
Rank:Cert General
License Number:CGC1523966
Status:Current,Active
Licensure Date:01/27/2016
Expires:08/31/2020
Special Qualifications Qualification Effective
Construction Business 01/27/2016
Alternate Names
View Related License Information
View License Complaint
2601 Blair Stone Road, Tallahassee FL 32399 :: Email: Customer Contact Center :: Customer Contact Center: 850.487.1395
The State of Florida is an AA/EEO employer. Copyright 2007-2010 State of Florida.Privacy Statement
Under Florida law, email addresses are public records. If you do not want your email address released in response to a public-records
request, do not send electronic mail to this entity. Instead, contact the office by phone or by traditional mail. If you have any
questions, please contact 850.487.1395. *Pursuant to Section 455.275(1), Florida Statutes, effective October 1, 2012, licensees
licensed under Chapter 455, F.S. must provide the Department with an email address if they have one. The emails provided may be
used for official communication with the licensee. However email addresses are public record. If you do not wish to supply a personal
address, please provide the Department with an email address which can be made available to the public.
Attachment F - LICENSE
7.B.2
Packet Pg. 72 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Attachment G - INSURANCE
7.B.2
Packet Pg. 73 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
Department of State /Division of Corporations /Search Records /Search by FEI/EIN Number /
Document Number
FEI/EIN Number
Date Filed
Effective Date
State
Status
Last Event
Event Date Filed
Detail by FEI/EIN Number
Florida Limited Liability Company
VETOR CONTRACTING SERVICES, LLC
Filing Information
L14000042577
30-0818740
03/13/2014
03/14/2014
FL
ACTIVE
REINSTATEMENT
10/21/2015
Principal Address
5621 Strand Blvd.
Suite 207
Naples, FL 34110
Changed: 04/14/2016
Mailing Address
5621 Strand Blvd.
Suite 207
Naples, FL 34110
Changed: 04/14/2016
Registered Agent Name & Address
VETOR, RYAN
5621 Strand Blvd.
Suite 207
Naples, FL 34110
Name Changed: 10/21/2015
Address Changed: 04/14/2016
Authorized Person(s) Detail
Name & Address
Title MGR
VETOR, RYAN
D IVISION OF C ORPORATIONSFlorida Department of State
Attachment H - FLORIDA COMPANY VERIFICATION
7.B.2
Packet Pg. 74 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
5621 Strand Blvd.
Suite 207
Naples, FL 34110
Annual Reports
Report Year Filed Date
2017 01/06/2017
2018 03/02/2018
2019 05/01/2019
Document Images
05/01/2019 -- ANNUAL REPORT View image in PDF format
03/02/2018 -- ANNUAL REPORT View image in PDF format
01/06/2017 -- ANNUAL REPORT View image in PDF format
04/14/2016 -- ANNUAL REPORT View image in PDF format
10/21/2015 -- REINSTATEMENT View image in PDF format
03/13/2014 -- Florida Limited Liability View image in PDF format
Florida Department of State, Division of Corporations
Attachment H - FLORIDA COMPANY VERIFICATION
7.B.2
Packet Pg. 75 Attachment: VIII 3. 20-37 Bid Analysis Naples Pier (12977 : Pier Maintenance Advance Funding Request)
AGENDA MEMORANDUM Community Services Department
Ethics above all else... Service to others before self... Quality in all that we do.
Regular Meeting Date: June 17, 2020
To: City Council
From: Dana Souza, Community Service Director
Date: June 1, 2020
Legislative Quasi-Judicial
SUBJECT:
A. A Resolution amending the FY 2019-20 budget adopted by Resolution 2019-14400, by
appropriating $16,796.15 from the Beach Fund to the Capital Improvement 20R16
Naples Pier Corrosion Mitigation.
B. Award of contract to Vetor Contracting Services, LLC of Naples, FL for the Naples Pier
Corrosion Mitigation project in the amount of $151,796.15, which includes a City
controlled contingency of $13,799.65 (Bid 20-037).
SUMMARY:
City Council is asked to:
A. Approve Resolution amending the FY2019-20 budget by Resolution 2019-14400, by
appropriating $16,796.15 from the Beach Fund to the Capital Improvement 20R16
Naples Pier corrosion Mitigation.
B. Award a contract to Vetor Contracting Services, LLC of Naples, FL, for the Naples Pier
Corrosion Mitigation project in the amount of $151,796.15, which includes a City
controlled contingency of $13,799.65 (10% of bid). (Contractor Bid $137,996.50 + 10%
Contingency $13,799.65 = $151,796.15.) The contractor will complete concrete piling repairs
which include the installation of eighty-eight linear feet of galvanic jackets (lifejackets) at
ten (10) pilings.
BACKGROUND:
In August 2018, the City contracted Turrell, Hall & Associates (Engineer) to conduct a visual
inspection of the Naples Pier concrete piles and assess the level of steel corrosion and piling
integrity. Based on the study, the Engineer developed plans and bid documents to mitigate the
Pier corrosion discovered during the 2018 inspection. The Engineer’s report, which includes
photos of the piling corrosion, is included in the agenda packet.
Josh Maxwell, PE from Turrell, Hall & Associates will attend the City Council meeting to
answer any questions concerning the project repairs.
In the FY 2019-20 budget, City Council approved $135,000.00 in CIP 20R16 for the Naples
Pier corrosion mitigation project. The funding approved in FY20 was intended to be the first
phase of the project. Staff requested an additional $165,000 .00 in the FY21 budget in
7.B.3
Packet Pg. 76 Attachment: VIII 3. AGM - Naples Pier Corrosion Mitigation 6-17-2020 Final (12977 : Pier Maintenance Advance Funding Request)
Page 2
June 18, 2020
Ethics above all else... Service to others before self... Quality in all that we do.
anticipation of Phase 2 repairs. The repairs will extend the life cycle of the pier pilings and
mitigate corrosion.
The City advertised for bids (Bid 20-037) on April 21, 2020. The full scope of the project was
bid. Again, staff anticipated the need to fund the pr oject in two phases over two fiscal years.
Bids were opened on May 21, 2020, and the lowest qualified bidder, Vetor Contracting
Services, submitted a bid in the amount of $137,996.50.
Staff is requesting an appropriation of $16,796.15 so all the work can be completed in one
phase. The Department will eliminate its request for $165,000.00 in the FY21 budget for this
project (Beach Fund).
Bidding Process
Thirty (30) city registered vendors were sent information regarding ITB No. 20-037 which was
advertised in the Naples Daily News on April 21, 2020 and posted on the City’s web site. A
public notice was also posted with the City Clerk’s Office. Demand Star notified 158 potential
vendors and 15 plan holders. Supplemental vendors were also sent information on the project
included 293 Collier, Lee, and Charlotte County registered minority business enterprises, and
50 HUD Section 3 Collier County registered businesses.
The Purchasing Division concurs with Community Service Department staff and Engin eer of
Record Turrell, Hall & Associates, Inc. recommendation indicating Vetor Contracting Services,
LLC (EIN: 30-0818740) as the low responsive bidder with a Project Total of $137,996.50. Vetor
Contracting Services, LLC non-technical elements of their submission were not deficient in any
manner. The company’s bid submission was found responsive, and the below data on the
company indicates an acceptable level of responsibility. The firm is not currently a City
registered vendor and will need to register in the city’s system prior to contract execution. The
firm has been verified as active in the Florida’s Division of Corporations database. Vetor
Contracting Services, LLC has a current Certified General Contractor license # (CGC1523966)
registered with the State of Florida. A check of the firm’s references found no negative findings
or areas of concern.
If the contract is approved by City Council, the contractor will begin work after the Notice To
Proceed (NTP) has been issued and the contract requires the work to be completed within 120
days from the date of the NTP with Final Completion no later than 30 days from Substantial
completion.
What is a Galvanic Jacket?
A galvanic jacket, also referred to as a ‘lifejacket’ is a protection system for concrete piling
systems that are exposed to corrosive conditions. The protection system utilizes a zinc mesh
anode placed directly against the inside face of a stay-in-place fiberglass form. The system is
proven to stop corrosion by providing an electrical current to the affected region of the piling.
This current is produced through a galvanic process and thus, does not require a remote
power supply. This project will install 88 linear feet of galvanic jacket at ten (10) pilings on the
Pier. Photos of galvanic jackets are included below.
7.B.3
Packet Pg. 77 Attachment: VIII 3. AGM - Naples Pier Corrosion Mitigation 6-17-2020 Final (12977 : Pier Maintenance Advance Funding Request)
Page 3
June 18, 2020
Ethics above all else... Service to others before self... Quality in all that we do.
Mr. Maxwell, PE from Turrell, Hall & Associates will be available to answer technical questions
concerning the galvanic jackets.
How will this project impact the public use of the Pier?
The Pier will be open to the public while the contractor is completing the required work for this
project. The contractor will use an area at the entrance of the Pier as their staging area. A
minimal amount of materials will be stored in this area.
Most of the repairs to the concrete pilings will be completed from a barge. The barge will be
visible to the public from the beach and the Pier. The barge work will interrupt visitor fishing;
however, the barge will be moving from piling to piling which means there will always be a
section of the Pier where patrons can fish without interference from the contractor.
The galvanic jackets will be installed at 10 pilings (Bent #’s 35, 34, 22, 21, 19, 13, 10, 9) as
shown below. The work at Bent #’s 19-35 (7) will be completed from a barge and the work at
Bent #’s 9-13 (3) will be completed from the beach. When work is completed from the beach,
the contractor will use caution tape to prevent the public from entering the work area. The site
will be cleaned daily by the contractor. A full copy of the plan below is included in the packet.
7.B.3
Packet Pg. 78 Attachment: VIII 3. AGM - Naples Pier Corrosion Mitigation 6-17-2020 Final (12977 : Pier Maintenance Advance Funding Request)
Page 4
June 18, 2020
Ethics above all else... Service to others before self... Quality in all that we do.
FUNDING SOURCE:
Funding, in the amount of $135,000 is available in CIP Project 20R16. An appropriation from
the Beach Fund in the amount of $16,796.15 is required to fund the project at $151,796.15.
MASTER PLAN/CAPITAL IMPROVEMENT PROJECT:
Vision Plan: This project serves to meet the following goals from the adopted 2007 Vision
Plan:
1. Preserve the Town’s distinctive character and culture – Core Goal
Capital Improvement Project: This project is funded in the FY20 CIP.
RECOMMENDED ACTION:
A. Approve a Resolution amending the FY2019-20 budget by Resolution 2019-14400, by
appropriating $16,796.15 from the Beach Fund to the Capital Improvement 20R16
Naples Pier Corrosion Mitigation.
B. Award a contract to Vetor Contracting Services, LLC of Naples, FL, for the Naples Pier
Corrosion mitigation project– Pier piling repairs and life jacket installation in the amount
of $151,796.15, which includes a City controlled contingency of $13,799.65 and
authorize the City Manager to sign the contract with Vetor Contracting Services, LLC.
7.B.3
Packet Pg. 79 Attachment: VIII 3. AGM - Naples Pier Corrosion Mitigation 6-17-2020 Final (12977 : Pier Maintenance Advance Funding Request)
07/27/2020
EXECUTIVE SUMMARY
Recommendation to approve the FY 20/21 10-Year Capital Planning document for Fund 195-Beach
Renourishment and Pass Maintenance and Fund 185 Program Management and Administration
and make a finding that these expenditures promote tourism.
OBJECTIVE: To obtain approval for the 10-year capital planning document.
CONSIDERATIONS: A 10-year capital planning document has been developed by Collier County staff
to identify and balance long-term capital requirements/expenses and revenues received from the tourist
development tax Fund 195 for beach renourishment and pass maintenance.
This document is strictly used for planning. All grant requests and expenditure requests will be reviewed
and approved by the Coastal Advisory Committee, the Tourist Development Council, and the Board of
County Commissioners.
Additionally, the Florida Department of Environmental Protection (FDEP) Local Government Funding
Request (LGFR) program requires that a 10-year planning document be utilized and approved for all
municipalities seeking cost-share funding for Beach Management projects. Approval of this document
for planning purposes satisfies the intent of this program.
FISCAL IMPACT: No fiscal impact for this action. Funding for this program is provided by Tourist
Development Taxes.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was unanimously approved by the
Coastal Advisory Committee (7-0) on 06/11/2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the FY 20/21 10-Year Capital Planning document for Fund 195-
Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration
and make a finding that this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. VIII-2 CZM 195 FY21 OMB FINAL 10YR PLAN (PDF)
7.C
Packet Pg. 80
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 12753
Item Summary: Recommendation to approve the FY 20/21 10-Year Capital Planning document
for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and
Administration and make a finding that these expenditures promote tourism..
Meeting Date: 07/27/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
07/01/2020 8:47 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
07/01/2020 8:47 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/15/2020 9:41 AM
Tourism Jack Wert Director Completed 07/15/2020 10:07 AM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 11:26 AM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:31 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
7.C
Packet Pg. 81
TDC Beach Renourishment Capital Fund (195)7,875,602
2021CZM 10 Year Projection Proposed
Budget Projected Projected Projected Projected Projected Projected Projected Projected Projected FY21 - FY25 FY21 - FY30
FY21 FY22 FY23 FY24 FY25 FY26 FY27 FY28 FY29 FY30 5 Year Totals 10 Year Totals
Sources
Roll forward (sum of reserves)46,763,000 50,743,000 51,199,600 54,324,500 59,585,400 25,705,000 32,202,900 (6,226,200) (1,150,300) 5,386,900 46,763,000 46,763,000
Carry Forward to Fund Project Roll - - - - - -
TDT (Fund 195) Revenue 9,734,100 11,102,600 11,213,600 11,325,700 11,439,000 11,553,400 11,668,900 11,785,600 11,903,500 12,022,500 54,815,000 113,748,900
Revenue Reserve (512,000) - - - - - - - - - (512,000) (512,000)
Reimbursements/Miscellaneous Revenue 1,250,000 - - - - - - 1,250,000 1,250,000
FEMA/FDEP Reimbursements - 3,360,000 3,360,000 3,360,000
Interest 500,000 507,400 512,000 543,200 595,900 257,100 322,000 (62,300) (11,500) 53,900 2,658,500 3,217,700
Total Funding 56,485,100 63,603,000 66,285,200 66,193,400 71,620,300 37,515,500 44,193,800 5,497,100 10,741,700 17,463,300 108,334,500 167,827,600
Uses FY21 FY22 FY23 FY24 FY25 FY26 FY27 FY28 FY29 FY30 5 Year Totals 10 Year Totals
Proj. No. Beach Projects
- - - - - - - - - - - -
Proj. No. Collier Beach Renourishment - -
80301 Collier Beach Renourishment - - - - - - - - - - - -
90068 Naples Beach Engineering, NTP & Renourishment 2,000,000 3,000,000 - - - - 5,000,000 - - - 5,000,000 10,000,000
90067 Park Shore Beach Engineering, NTP & Renourishment - - - 2,500,000 - - - - 2,500,000 2,500,000 5,000,000
90066 Vanderbilt Beach Engineering, NTP & Renourishment 5,000,000 - - - 5,000,000 - - - 5,000,000 10,000,000
90069 Clam Pass Beach Engineering, NTP & Renourishment - - 1,500,000 - - - 1,500,000 1,500,000 3,000,000
90070 Pelican Bay Beach Engineering, NTP & Renourishment 1,250,000 - - - - - - - 1,250,000 1,250,000
90062 Marco Central Bch Regrade - - - - - - - - - - -
90071 Marco Island South, NTP & Renourishment - - - 1,500,000 - - - 1,500,000 1,500,000 3,000,000
90074 North Park Shore Beach NTP & Renourishment (project coord w/Park Shore)- -
80165 County Beach Analysis & Design - - - - - - - - - - -
90065 Local Government Funding Request (LGFR)25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 125,000 250,000
- -
80366 Beach Resiliency 50,000 35,000,000 35,000,000 50,000 35,050,000 70,100,000
USACE Feasibility Study Technical Support 150,000 150,000 150,000
Cost Share participation - 35% for BASE design/permitting/construction ($25M)9,000,000 9,000,000 9,000,000
Collier Perferred Scope over USACE Recommended (base/storm surge) Plan - -
Cost Share Resiliency Structural Solutions - Study, Modeling, Peer Review 500,000 500,000 500,000
Cost ShareResiliency Structural Solutions -Permitting, Engineering , Design 150,000 150,000 150,000 150,000 150,000 150,000 450,000 900,000
Cost Share Resiliency Structiral Solutions - Construction 2,500,000 2,500,000 2,500,000 2,500,000 2,500,000 2,500,000 5,000,000 15,000,000
- -
Proj No. Inlet Projects - -
80288 Wiggins Pass Dredging 25,000 150,000 25,000 850,000 25,000 150,000 25,000 850,000 25,000 150,000 1,075,000 2,275,000
90549 Doctor's Pass Dredging 600,000 600,000 600,000 1,200,000
88032 Clam Pass Dredging (Pel Bay)20,000 250,000 20,000 250,000 20,000 250,000 20,000 250,000 20,000 540,000 1,100,000
90072 Collier Creek Modeling, Jetty Rework and Channel Training 1,100,000 - - - - - - - - 1,100,000 1,100,000
- -
Proj No. Regulatory - -
80171 Beach Tilling - County Wide 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 150,000 300,000
90033 Near Shore Hard Bottom Monitoring 185,000 185,000 185,000 185,000 185,000 185,000 185,000 185,000 185,000 185,000 925,000 1,850,000
90297 Shorebird Monitoring 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 125,000 250,000
90536 City/County Physical Beach and Pass Monitor 170,000 170,000 170,000 170,000 170,000 170,000 170,000 185,000 185,000 185,000 850,000 1,745,000
99999 Transfer to Fund 119 Beach Turtle Monitoring 170,000 170,000 170,000 170,000 170,000 170,000 170,000 185,000 185,000 185,000 850,000 1,745,000
- -
Proj No. Maintenance - -
80378 Tractor Shelter - -
90527 Beach Cleaning-Naples 197,000 197,000 197,000 197,000 197,000 197,000 197,000 197,000 197,000 197,000 985,000 1,970,000
90533 Beach Cleaning-County/Marco 354,200 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,154,200 2,154,200
80407 Jolly Bridge Maintenance 20,000 20,000 20,000
G:\FISCAL\Budget\BUDGET FY 21\Capital\CZM\CZM 195 FY21 OMB FINAL 6220
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Packet Pg. 82 Attachment: VIII-2 CZM 195 FY21 OMB FINAL 10YR PLAN (12753 : FY20-21 10yr Capital Planning
TDC Beach Renourishment Capital Fund (195)7,875,602
2021CZM 10 Year Projection Proposed
Budget Projected Projected Projected Projected Projected Projected Projected Projected Projected FY21 - FY25 FY21 - FY30
FY21 FY22 FY23 FY24 FY25 FY26 FY27 FY28 FY29 FY30 5 Year Totals 10 Year Totals
90044 Vegetation Repairs-Exotic Removal (phase out)- -
- -
Proj No. Structures - -
90096 Naples Pier 135,600 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 935,600 1,935,600
- -
Proj No. Administration - -
90020 Fund 195 Admin Costs 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 375,000 750,000
Total Direct Project Cost 4,661,800 11,197,000 10,752,000 5,397,000 44,702,000 4,097,000 49,202,000 5,427,000 4,132,000 6,977,000 76,709,800 146,544,800
99195 Interest Redirection - - - - - - - - - - - -
99195 Transfer to 185 Operating 846,000 978,800 978,800 978,800 978,800 978,800 978,800 978,800 978,800 978,800 4,761,200 9,655,200
99195 Transfer to Tax Collecter (Revenue Collection Exp)234,300 227,600 229,900 232,200 234,500 236,800 239,200 241,600 244,000 246,500 1,158,500 2,366,600
99195 Reserves General - - - - - - - - - - - -
99195 Reserve for Catastrophe (increase by 500K/yr up to 10M in reserves)8,570,000 9,070,000 9,570,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000
99195 Reserve for Unrestricted Capital - -
99195 Reserve - FDEP/FEMA Refuding/Deob - - - - - - - - - - - -
Total Programmed 14,312,100 21,473,400 21,530,700 16,608,000 55,915,300 15,312,600 60,420,000 16,647,400 15,354,800 18,202,300 92,629,500 168,566,600
Unencumbered Reserve Balance to Roll 42,173,000 42,129,600 44,754,500 49,585,400 15,705,000 22,202,900 (16,226,200) (11,150,300) (4,613,100) (739,000) 15,705,000 (739,000)
G:\FISCAL\Budget\BUDGET FY 21\Capital\CZM\CZM 195 FY21 OMB FINAL 6220
7.C.1
Packet Pg. 83 Attachment: VIII-2 CZM 195 FY21 OMB FINAL 10YR PLAN (12753 : FY20-21 10yr Capital Planning
07/27/2020
EXECUTIVE SUMMARY
Recommendation to approve the recommended approach to address the Water Quality
Improvement within Collier County and make a recommendation for approval to the Board of
County Commissioners.
OBJECTIVE: To address recurring Coastal Water Quality issues within Collier County.
CONSIDERATION: The Board of County Commissioners (Board) through Ordinance 2019-10
(6/11/2019, Item 17F), gave responsibility to the Coastal Advisory Committee (CAC) for reviewing
water quality issues that affect the County’s bays, estuaries, inlets and shoreline.
In pursuing this responsibility, the CAC based on input from its water -quality sub-committee, County and
City operating divisions and water-quality experts is recommending a sharply limited approach:
• Limit recommendations to those that pertain only to Collier County.
• Avoid duplication. Proposals should not compete with or duplicate state or local projects or
studies underway elsewhere.
• Avoid lengthy studies to gather bullet-proof support for recommendations.
• Make brief periodic recommendations to the Board, understanding that county resources may be
needed to flesh out proposals if the Board decides to pursue them.
Numerous possible measures to deal with coastal water-quality problems were reviewed and deemed
inappropriate for additional focus due to:
• Successful mitigation programs from other entities, both local and state.
• Sampling, testing and reporting procedures set by (Florida Department of Environmental
Protection) FDEP and other groups.
• Provision of signage and other warnings of health-endangering conditions by Department of
Health and FDEP.
• Research into levels of algal-generated toxins that affect people under study by state and
academic entities.
• Preventative measures underway by FDEP to toughen waterborne nutrient standards.
• State legislation to monitor septic systems and curb nutrient runoff.
• Procedures included in the proposed Stormwater Utility, such as street-sweeping programs.
The Coastal Advisory Committee recommends that the Board approve the following:
1. Improve compliance with the County fertilizer ordinance.
The CAC recommends that adequate county resources be made available to promote/enforce
compliance with Ordinance 2019-18, which, if followed, would substantially reduce nutrient
levels in inland lakes and waterways leading to coastal areas. The limited resources in Pollution
Control and Code Enforcement that are devoted to water-quality issues preclude robust training
and enforcement. As such, the ordinance has little value, relying mostly on voluntary compliance
from those aware of the new rules. Even a modest increase in manning for training, inspection
and enforcement purposes would, we believe, be beneficial.
2. Form a working group to meet with lawn/landscape maintenance companies that work in
Collier County to ensure the necessary training and certification to comply with the
fertilizer ordinance. and the understanding to adjust fertilizer levels when using recycled
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water for irrigation.
The CAC recommends the working group be composed of representatives from Pollution Control
and Code Enforcement. The working group will focus on the following issues:
• Nutrient runoff from fertilizer and irrigation water feeds algae in Collier County lakes and
waterways that lead to coastal areas and contributes to red tide near the shoreline. FDEP has
listed five coastal waterbodies impaired because of high nutrient levels.
• Irrigation water from wastewater recycle has high nutrient levels. When irrigation is overus ed
or improperly contained, it runs into storm sewers, containment lakes and eventually the
Gulf, impairing coastal waterbodies, stoking algae growth and worsening red tide.
• Adjust fertilizer levels when using recycled water for irrigation.
• The County Manager or his designee will assemble members of the task force.
3. Make a recommendation as to the cost-benefit of installing Advanced Wastewater
Treatment to reduce nutrient levels in recycled irrigation water.
Collier County does not use Advanced Wastewater Treatment (AWT). The technology is well
developed and could be adapted to Collier facilities. The question is whether the nutrient
reduction would justify the cost.
• The CAC recommends an investment/operating cost assessment be made. Adequate data
may be available to allow such an assessment without hiring an outside consultant.
• If such data are not available, the CAC recommends that a consultant study be
undertaken to evaluate the cost-benefit of installing such AWT for substantially reducing
nutrient levels in recycled irrigation water. Any contract for a consultant will be returned
to the Board for approval.
4. Other water-quality recommendations will be considered in 2020.
FISCAL IMPACT: No fiscal impact will result from this activity.
ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee approved
this item unanimously (7-0) on June 11, 2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: to approve the recommended approaches to address the Water Quality
Improvement within Collier County and make a recommendation of approval to the Board of County
Commissioners.
Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Pla nning, Impact Fees
and Program Management Division
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COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.D
Doc ID: 12754
Item Summary: Recommendation to approve the recommended approach to address the Water
Quality Improvement within Collier County and make a recommendation for approval to the Board of
County Commissioners.
Meeting Date: 07/27/2020
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Jessica Arencibia
07/01/2020 8:41 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
07/01/2020 8:41 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/15/2020 9:46 AM
Tourism Jack Wert Director Completed 07/15/2020 10:04 AM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 11:27 AM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:32 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
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EXECUTIVE SUMMARY
Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.
to provide professional support services for the extension of the Bureau of Ocean and Energy
Management (BOEM) lease of the T1 Borrow Area sand source under the current library
services contract 18-7432-CZ for time and material not to exceed $16,128.00, and make a finding
that this item promotes tourism.
OBJECTIVE: To extend the County’s Lease Agreement with BOEM of the T1 borrow area as an
offshore sand source for Collier County Beach Renourishment projects.
CONSIDERATIONS: On January 23, 2018 the Board approved the First Amendment to BOEM
Lease Negotiated Agreement No. OCS-G35160 for the use of up to 1.7 million cubic yards of Outer
Continental Shelf sand sources from Borrow Area T-1 for beach renourishment in Collier County. The
lease extension of three years will expire in January 26, 2021.
APTIM will provide professional engineering services to the County in support of the BOEM lease
extension request, including: preparation of a letter to BOEM requesting the lease extension;
preparation and submittal of an updated National Environmental Policy Act (NEPA) document to
include recent environmental information and other data required by BOEM; and co ordination with
BOEM staff and submittal of additional information needed by BOEM to process and issue the
extended and revised lease.
FISCAL IMPACT: Funding for the proposed work order is not presently included in the budget.
However, sufficient funding is available in Tourist Development Tax Fund (195) reserves. A budget
amendment will be necessary to move funds, in the amount of $16,128.00, from reserves into Project
80165, Collier Beach Analysis. Funding for this work order will not be requested for reimbursement
from any grantor agency.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related
to this action.
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented at the Coastal
Advisory Committee meeting on July 21st, the Tourist Development Council on July 27th, and the
Board of County Commissioners meeting on September 8, 2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority
vote for approval. - CMG
RECOMMENDATION: Recommendation to approve a work order with APTIM Environmental &
Infrastructure, Inc. to provide professional support services for the extension of the Bureau of Ocean
and Energy Management (BOEM) lease of the T1 Borrow Area sand source under the current library
services contract 18-7432-CZ for time and material not to exceed $16,128.00, and make a finding that
this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact
Fees and Program Management Division
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ATTACHMENT(S)
1. VIII 4. APTIM BOEM Lease Extension Proposal (PDF)
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COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.E
Doc ID: 12978
Item Summary: Recommendation to approve a work order with APTIM Environmental &
Infrastructure, Inc. to provide professional support services for the extension of the Bureau of Ocean and
Energy Management (BOEM) lease of the T1 Borrow Area sand source under the current library services
contract 18-7432-CZ for time and material not to exceed $16,128.00, and make a finding that this item
promotes tourism.
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/20/2020 2:26 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/20/2020 2:26 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/20/2020 2:28 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/20/2020 2:37 PM
Tourism Jack Wert Director Completed 07/20/2020 2:47 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 12:17 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:28 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
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APTIM
2481 NW Boca Raton Blvd
Boca Raton FL 33431
Tel: +1 561 391 8102
Fax: +1 561 391 9116
www.aptim.com
July 15, 2020
Gary McAlpin, Director
Collier County Coastal Zone Management
2685 S. Horseshoe Drive, Suite 103
Naples, FL 34104
RE: BOEM Lease Extension and Modification Support (Contract No. 18-7432-CZ)
Dear Gary:
This letter is in response to Collier County’s (County) request for a proposal for Aptim Environmental &
Infrastructure, LLC (APTIM) to support the County with requesting an extension of the current Bureau of
Ocean Energy Management (BOEM) Lease for Borrow Area T1 (BOEM Negotiated Agreement No. OCS-
G 35160). BOEM issued the current lease on January 26, 2018 (effective date January 26, 2018) and it
is valid for three 3 years from the date of execution (expiration date January 26, 2021). Since the County
has not dredged this borrow area under this lease, it will request an extension of the lease for the
maximum duration allowable.
The current lease authorizes the use of up to 1,700,000 cubic yards (cy) of Outer Continental Shelf (OCS)
sand resources from Borrow Area T1. APTIM will provide services to the County in support of the BOEM
lease extension request, including: preparation of a letter to BOEM requesting the lease extension;
preparation and submittal of an updated National Environmental Policy Act (NEPA) document to include
recent environmental information and other data required by BOEM; and coordination with BOEM staff
and submittal of additional information needed by BOEM to process and issue the extended and revised
lease. APTIM is currently coordinating with BOEM to determine if reinitiation of consultation with National
Marine Fisheries Service (NMFS) will be needed in support of the County’s request; therefore, this
proposal does not include preparation of any additional documentation for, or additional coordination
with, NMFS. This proposal assumes the scope required by BOEM will be similar to the last extension.
Included as Attachments are the Estimated Fee Proposal (Exhibit A) and the Rate Schedule (Exhibit B).
The proposed cost to provide the Services is $16,128.00. Work will be performed on a time and materials
not-to-exceed basis under the terms and conditions of the existing Contract No. 18-7432-CZ Amendment
#1 dated May 7, 2020.
Barring any unforeseen circumstances, all work will be completed within 120 days of receiving a written
Work Order and/or a Notice to Proceed.
Sincerely,
Katy Brown, MS
Lead Marine Biologist
Aptim Environmental & Infrastructure, LLC
7.E.1
Packet Pg. 90 Attachment: VIII 4. APTIM BOEM Lease Extension Proposal (12978 : Aptim BOEM Lease Extension)
7.E.1
Packet Pg. 91 Attachment: VIII 4. APTIM BOEM Lease Extension Proposal (12978 : Aptim BOEM Lease Extension)
Exhibit A
Estimated Fee Proposal
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Packet Pg. 92 Attachment: VIII 4. APTIM BOEM Lease Extension Proposal (12978 : Aptim BOEM Lease Extension)
(Hours)(Hours)(Hours)(Hours)(Hours)(Hours)(Cost)
1 BOEM Lease Support 2 8 6 44 40 14 4
Total Hours = 2 8 6 44 40 14 4
Rate = $231 $203 $160 $145 $120 $115 73
Cost = $462 $1,624 $960 $6,380 $4,800 $1,610 $292.00
$16,128.00
Principal
TIME & MATERIALS TOTAL
EXHIBIT A
ESTIMATED FEE PROPOSAL FOR
BOEM Lease Extension and Modification Support
COLLIER COUNTY, Contract No. 18-7432-CZ
July 15, 2020
Task Item Clerical/
Administrative
Senior Project
Manager
Project
Manager
Senior Marine
Biologist/Hydroge
ologist
Marine
Biologist/Hydroge
ologist
GIS Specialist
F:\Marketing\_Proposals\Florida Counties\Collier\2020\BOEM Lease Extension\Exhibit A - Collier BOEM Lease Extension - Cost.xlsx
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Exhibit B
Rate Schedule
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Packet Pg. 94 Attachment: VIII 4. APTIM BOEM Lease Extension Proposal (12978 : Aptim BOEM Lease Extension)
DocuSign Envelope ID: 80B82885-B471-4CCC-BC63-021FDAD6CE8B
7.E.1
Packet Pg. 95 Attachment: VIII 4. APTIM BOEM Lease Extension Proposal (12978 : Aptim BOEM Lease Extension)
07/27/2020
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming November 2020 Sports Tourism Events up to $23,250 and make a finding that these
expenditures promote tourism.
OBJECTIVE: To support the hosting cost for sporting events in November 2020 with a goal to attract
participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
November 2020. The Tourism Division Sports Marketing Team has attracted these events to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizers for field rental costs, and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fans. These expenditures are
authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for these sports events are subject to TDC recommendation and Board approval.
Alligator Alley Fall Baseball Classic (Florida Premier Baseball League, Inc) is scheduled for
November 6-8, 2020 for the eighth year at North Collier Regional Park, Veterans Community Park and
Golden Gate Community Park. This is a boy’s youth baseball event ages 9-14 years old. The event is
projected to attract 400 participants and generate 350 room nights in the County, direct visitor spending of
$202,538 and TDT revenue of $2,625. The requested reimbursement amount is based on the event
organizer’s application projections of 350 room nights. The expense s to be reimbursed for the event will
be assistance with facility rental, and operating expenses up to $5,250. The event organizer is responsible
for payment of park staff overtime.
Year Projected Nov 2020 Actual Nov 2019
Direct Spending $202,538 $189,123
TDT Revenue $2,625 $2,508
Room Nights 350 334
Acquisition Cost $15 (for $5,250) $15 (for $5,010)
Paradise Coast Softball College Showcase (NextGen Softball) is scheduled for November 20-22, 2020
for the fourth year at North Collier Regional Park. This is a high school girls fast-pitch softball showcase.
The event is projected to attract 25 college coaches, 300 athletes and generate 300 room nights in the
County, direct visitor spending of $189,452 and TDT revenue of $2,250. The requested reimbursement
amount is based on the event organizer’s application indicating 300 room nights generated by event
participants. The expenses to be reimbursed for the event will be assistance with facility rental, and
operating expenses up to $4,500 and parks staff overtime up to $1,500, for a total of $6,000.
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Year Projected Nov 2020 Actual Nov 2019 Actual 2018
Direct Spending $189,442 Cancelled $139,032
TDT Revenue $2,250 $1,475
Room Nights 300 245
Acquisition Cost $15 (for $4,500) $15 (for $3,675)
True Lacrosse World Cup Championships (True Lacrosse) is scheduled for November 21-22, 2020
for the first year at North Collier Regional Park. This is a youth boy’s lacrosse event ages 12-18 years old.
The event is projected to attract 3,000 athletes and to generate 800 room nights in the County, direct
visitor spending of $567,246 and TDT revenue of $6,004. The requested reimbursement amount is based
on the event organizer’s application indicating an estimated 800 room nights from event participants.
Reimbursement will be for assistance with facility rental and operating expenses up to $12,000. The event
organizer is responsible for payment of park staff overtime.
Year Projected Nov 2020
Direct Spending $189,442
TDT Revenue $2,250
Room Nights 300
Acquisition Cost $15 (for $4,500)
FISCAL IMPACT: Funding of up to $23,250 for the November 2020 events is included in the
requested FY 21 Tourism Division budget in Fund 184 for Sports Marketing Event support. The FY 21
budget has not yet been approved and the remaining sports event support budget amount after this
expenditure will be reported in the November Sports Marketing report.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of
Tourist Development Tax Promotion Funds to support the upcoming November 2020 Sports Tourism
Events up to $23,250 and make a finding that these expenditures promote tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. Nov 2020 Sports Events Applications (PDF)
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COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.F
Doc ID: 12965
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming November 2020 Sports Tourism Events up to $23,250 and make a finding
that these expenditures promote tourism.
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/16/2020 10:43 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/16/2020 10:43 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/16/2020 10:43 AM
Tourism Jack Wert Director Completed 07/16/2020 11:48 AM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/17/2020 12:29 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 12:05 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:20 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
7.F
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7.F.1Packet Pg. 99Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 100Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 101Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 102Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 103Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 104Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 105Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 106Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 107Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 108Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 109Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 110Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 111Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 112Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 113Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 114Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 115Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 116Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 117Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 118Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 119Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 120Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 121Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 122Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 123Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 124Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 125Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 126Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 127Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 128Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 129Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 130Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 131Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 132Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 133Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
7.F.1Packet Pg. 134Attachment: Nov 2020 Sports Events Applications (12965 : Sports Event Funding Requests - Nov. 2020)
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.G
Item Summary: Recommendation to approve the cancellation of the August 24, 2020 Tourist
Development Council (TDC) meeting.
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/20/2020 2:33 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/20/2020 2:33 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/20/2020 2:34 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/20/2020 2:41 PM
Tourism Jack Wert Director Completed 07/20/2020 2:41 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 12:11 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:30 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
7.G
Packet Pg. 135
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Item Summary: Marketing Partner Reports
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/20/2020 1:49 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/20/2020 1:49 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/20/2020 1:50 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/20/2020 1:59 PM
Tourism Jack Wert Director Completed 07/20/2020 2:50 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 12:06 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:21 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
10.A
Packet Pg. 136
Marketing Partner
Reports
July, 2020
10.A.1
Packet Pg. 137 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Collier County Tourism Research
Presented by:
Research Data Services, Inc.
July 2020
June 2020
Presented to:
The Collier County Tourist
Development Council
10.A.1
Packet Pg. 138 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 3
Economic Indicators
10.A.1
Packet Pg. 139 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 4
Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300
2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300
2018 30,700 31,600 31,700 30,400 29,000 27,400 26,400 26,200 26,100 27,800 30,300 31,000
2019 31,700 32,400 32,400 31,700 30,100 28,400 27,600 27,300 27,100 28,600 31,100 31,700
2020 31,400 31,800 31,700 19,900 20,700 22,800
15,000
20,000
25,000
30,000
35,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector. (April 2018 through December 2019 employment projections revised as of
March 16, 2020 reporting.)
2020
2016
2017
20182019
10.A.1
Packet Pg. 140 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 5
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2016 918,929 989,845 1,269,961 900,594 606,833 492,413 484,074 431,729 391,844 550,316 727,634 840,501
2017 892,905 946,079 1,252,124 1,032,783 629,321 528,383 530,428 481,185 327,466 581,317 767,064 873,494
2018 965,981 1,053,817 1,379,728 939,957 668,665 546,159 561,039 501,023 418,256 569,553 810,283 958,717
2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818
2020 1,132,103 1,241,590 861,221 53,379 143,004
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
RSW Total Passenger TrafficCY 2016: 8.60 million (+2.8%)
CY 2017: 8.84 million (+2.8%)
CY 2018: 9.37 million (+6.0%)
CY 2019: 10.23 million (+9.1%)
CY 2020 to date: 3.43 million (-37.5%)
Southwest Florida International Airport
(RSW) Passenger Traffic
10.A.1
Packet Pg. 141 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 6
Year to Date 2020
January –June
Collier Visitor Profile
10.A.1
Packet Pg. 142 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 7
Collier Tourism Metrics
Year to Date 2020 (January –June)
Number of
Visitors
Room Nights
Economic Impact
• 748,600
• -31.2%∆
• 952,000
• -31.7%∆
• $930,097,600
• -35.4%∆
10.A.1
Packet Pg. 143 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 8
Collier Comp Set
Occupancy ADR RevPAR
2020 % ∆2020 % ∆2020 % ∆
Naples MSA 47.0%-33.5 $276.11 -1.7 $129.87 -34.7
Naples Upscale 50.8%-35.6 $360.47 -0.2 $182.94 -35.7
Miami-Hialeah 54.5%-31.5 $231.44 +6.4 $126.19 -27.1
Florida Keys 59.5%-28.2 $322.68 +6.5 $192.09 -23.6
Ft. Myers 52.1%-31.6 $181.86 -0.1 $94.77 -31.7
Sarasota-Bradenton 52.2%-27.9 $151.60 -3.2 $79.20 -30.2
Clearwater 56.3%-29.3 $152.67 -11.6 $85.97 -37.5
St. Petersburg 54.3%-30.6 $156.82 -9.7 $85.15 -37.3
Palm Beach County 50.0%-35.0 $219.79 +2.1 $109.83 -33.6
Ft. Lauderdale 53.0%-33.2 $162.61 -1.1 $86.26 -34.0
Florida 51.8%-32.4 $150.87 -4.3 $78.13 -35.4
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –June)
10.A.1
Packet Pg. 144 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 9
Collier Comp Set –Occupancy (%)
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –June)
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA 31.9%-25.4 15.0%-46.0 47.0%
Miami-Hialeah 36.6%-36.3 13.1%-26.5 54.5%
Florida Keys 51.0%-28.0 8.1%-30.3 59.5%
Ft. Myers 39.0%-33.4 10.0%-37.1 52.1%
Sarasota-Bradenton 42.5%-24.0 8.8%-42.9 52.2%
Clearwater 44.3%-24.0 11.9%-43.6 56.3%
St. Petersburg 43.1%-23.3 10.2%-51.2 54.3%
Palm Beach County 34.8%-33.8 14.2%-37.2 50.0%
Ft. Lauderdale 39.3%-32.1 10.6%-38.9 53.0%
10.A.1
Packet Pg. 145 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 10
Collier Comp Set –ADR ($)
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA $276.35 -7.7 $276.17 +9.1 $276.11
Miami-Hialeah $233.25 +5.2 $275.57 +19.9 $231.44
Florida Keys $326.15 +6.5 $307.95 +6.7 $322.68
Ft. Myers $188.44 -2.1 $178.74 +15.6 $181.86
Sarasota-Bradenton $155.46 -4.8 $142.17 +2.4 $151.60
Clearwater $153.17 -15.8 $150.83 +2.6 $152.67
St. Petersburg $157.87 -13.7 $156.10 +3.0 $156.82
Palm Beach County $214.32 -3.2 $240.56 +14.9 $219.79
Ft. Lauderdale $158.23 -2.3 $192.14 +3.9 $162.61
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2020 (January –June)
10.A.1
Packet Pg. 146 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 11
June 2020
Collier Visitor Profile
10.A.1
Packet Pg. 147 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 12
Visitation/Economic Impacts of Tourism
Collier June 2020
Visitors
2020
115,600
2019
149,200
Room Nights
2020
130,700
2019
187,900
Economic
Impact
2020
$120,384,500
2019
$161,210,300
June
%∆
-30.4
%∆
-22.5
%∆
-25.3
10.A.1
Packet Pg. 148 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 13
Occupancy/Room Rates
Collier June 2020
Occupancy 65.1%41.0%-37.0
ADR $199.00 $219.96 +10.5
RevPAR $129.50 $91.18 -29.6
2019 2020 % ∆
10.A.1
Packet Pg. 149 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 14
Licensed Transient Lodging Units
Licensed Transient Lodging Units 2019 2020 ∆%
Hotel 5,497 6,247 +13.6
Motel 2,019 2,013 -0.3
Apartment/Vacation Rental 2,508 2,814 +12.2
Total Licensed Lodging Units 10,024 11,074 +10.5
Collier June 2020
* Source: Florida Department of Business and Professional Regulation (DBPR)
10.A.1
Packet Pg. 150 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 15
RDS Occupancy/ADR
Collier June 2020
Midweek Weekend
Occupancy 32.8%52.4%
ADR $204.56 $241.29
June 2020
* Please note that 62.5% of properties responding provided usable
midweek/weekend breakout data this month.
10.A.1
Packet Pg. 151 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 16
Visitor Metrics
Collier’s June visitation originates from the following
primary market segments:
Collier June 2020
June Visitation 2020 Visitor #∆%
Florida 93,636 +28.1
Southeast 4,740 -57.6
Northeast 7,745 -52.8
Midwest 5,318 -70.0
Canada*0 -100.0
Europe*0 -100.0
Other 4,161 -59.0
Total 115,600 -22.5
* June 2020’s Canadian and European visitation
was too small to measure.
10.A.1
Packet Pg. 152 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 17
Collier Comp Set
June 2020
Occupancy ADR RevPAR
2020 % ∆2020 % ∆2020 % ∆
Naples MSA 37.3%-34.3 $180.46 +2.7 $67.33 -32.5
Naples Upscale 41.2%-37.9 $242.47 +7.3 $99.93 -33.3
Miami-Hialeah 31.4%-56.9 $115.42 -23.9 $36.24 -67.2
Florida Keys 53.9%-34.3 $254.60 +7.6 $137.14 -29.3
Ft. Myers 42.7%-34.9 $134.97 +2.5 $57.69 -33.3
Sarasota-Bradenton 50.4%-23.7 $116.79 -2.6 $58.83 -25.7
Clearwater 56.7%-27.2 $140.98 -7.7 $79.98 -32.8
St. Petersburg 52.6%-30.6 $139.53 -7.9 $73.43 -36.1
Palm Beach County 38.0%-42.8 $138.85 +6.8 $52.77 -38.9
Ft. Lauderdale 40.2%-44.8 $93.82 -21.1 $37.68 -56.5
Florida 41.6%-43.4 $116.68 -11.9 $48.56 -50.2
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 153 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 18
Collier Comp Set –Occupancy (%)
June 2020
SOURCE: SMITH TRAVEL RESEARCH, INC.
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA 35.9%-1.7 1.4%-93.0 37.3%
Miami-Hialeah 25.9%-53.3 2.1%-84.7 31.4%
Florida Keys 52.2%-24.8 1.5%-88.0 53.9%
Ft. Myers 40.6%-19.7 1.5%-89.2 42.7%
Sarasota-Bradenton 47.7%-7.5 2.1%-84.0 50.4%
Clearwater 56.0%-7.9 0.8%-95.4 56.7%
St. Petersburg 51.0%-13.8 1.1%-93.0 52.6%
Palm Beach County 31.6%-34.4 6.0%-64.8 38.0%
Ft. Lauderdale 36.9%-31.0 2.0%-87.1 40.2%
10.A.1
Packet Pg. 154 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 19
Collier Comp Set –ADR ($)
June 2020
Trans % ∆19-20 Grp % ∆19-20 Total
Naples MSA $181.43 -0.9 $155.81 -4.6 $180.46
Miami-Hialeah $124.06 -19.0 $74.68 -53.7 $115.42
Florida Keys $255.74 +7.3 $231.41 +1.1 $254.60
Ft. Myers $137.64 -1.9 $98.23 -8.3 $134.97
Sarasota-Bradenton $119.19 -3.4 $78.59 -29.7 $116.79
Clearwater $141.07 -11.5 $133.93 +3.6 $140.98
St. Petersburg $140.37 -11.8 $112.64 -10.1 $139.43
Palm Beach County $114.52 -10.6 $273.89 +94.5 $138.85
Ft. Lauderdale $96.31 -18.5 $66.20 -49.1 $93.82
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 155 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07.17.20 20
Party Size/LOS
This June, visitor party size averaged 2.6 travelers
who stayed for 2.7 nights in the Naples, Marco
Island, Everglades area (June 2019: 2.7 people; 3.0
nights).
Collier June 2020
10.A.1
Packet Pg. 156 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
TDC July 2020
10.A.1
Packet Pg. 157 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
What We’ll Cover
●Arrivalist -Daily Travel Index●Phase II -Media Overview●Phase II -Creative Update●Florida Destination Messaging Examples
10.A.1
Packet Pg. 158 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Arrivalist
10.A.1
Packet Pg. 159 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Travel to Naples from Top Feeder States
Florida
Georgia
Ohio
What we are seeing from our top 3
feeder states:●We see strong rebound in road
trips from Georgia starting
Memorial Day weekend and
continued growth through June●Florida is very strong in late May
and has continued to show
stronger drive traffic than pre-
COVID●Ohio is showing considerably
slower growth
10.A.1
Packet Pg. 160 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Daily Travel Index 2019 vs 2020
2020
2019
●Year over year, 2020 Mother’s
Day weekend and 2020 4th of July
weekend outperformed 2019
10.A.1
Packet Pg. 161 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Florida Road Trips
●Latest data shows road trips of
250 miles to Florida up from
February 2020 pre-virus●Up 8.3% from previous week
10.A.1
Packet Pg. 162 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Phase II
Media Overview
10.A.1
Packet Pg. 163 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Phase II Campaign Approach
Markets
Focus on Florida and key Georgia markets with high propensity for repeat visitation and/or longer length of stay
Strategy
We know that as travel begins again, there will be different levels of comfort in returning to travel. With that in mind, we recommend
a two-pronged approach to capture two sets of travel intenders:●RESILIENT TRAVELER -those quick adopters who will actively consider travel more immediately○Focus on lower funnel media that will reach people in-market for travel now●RELUCTANT TRAVELER -those who will slowly and tentatively start to consider travel again○Focus on inspirational-and informational-based media to reach those who need more reassurance about traveling to the
destination
Timing●7/13-9/20●Resilient to start first and run 7/13-9/13, then Reluctant to start 7/20 and run through 9/20
●Ocala●Martin County●Palm Beach County (select high HHI zips) ●Tallahassee●Savannah●Atlanta (only Buckhead and top HHI suburbs)
●Orlando●Tampa/St. Pete●Sarasota County●Ft. Myers/Naples ●Jacksonville●Gainesville
10.A.1
Packet Pg. 164 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Resilient Traveler Media Strategy
For the RESILIENT TRAVELER, we will focus on performance-based digital media targeted to those in-market for
travel for travel from July through Sept. These people are ready to travel and are interested in what is ready for them in
the destination.
Where possible, utilizing data capturing those shopping for Naples/Marco, luxury Florida travel, Florida beach
destinations, as well as conquesting those looking at competitive destinations and showing them Paradise Coast ads.
This campaign runs 7/13 through 9/13
Informational Media●Expedia○Running across Expedia, Orbitz, Travelocity, Hotels.com, Hotwire, Cheaptickets●TripAdvisor○Banner ads and video reaching our target audience looking at relevant and competitive content●TravelSpike○Reaching those looking at sites such as Travel Channel, Frommers, etc. with video and display●High reach digital display campaigns○Utilizing tactics such as reaching those who have signed up for travel enewsletters for other Florida
destinations, luxury cruise lines, resorts, etc. as well as those searching for relevant keywords, and serving
them Paradise Coast banner ads●Targeted email marketing campaign○Content focused on experiences in the destination, and then retargeting those same people with display
banner campaign
10.A.1
Packet Pg. 165 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Reluctant Traveler Media Strategy
For the RELUCTANT TRAVELER, we will focus on inspirational-and informational-based media. This target wants to
travel again but is a little more hesitant and needs to be both inspired by content and visuals, as well as educated that the
destination is safe and ready.
All media is targeted to Adults 35-64 with Household Income 150K+ with relevant interests
This campaign runs 7/20 through 9/20
Inspirational Media●Hulu, Scripps Connected TV and Second Screen Targeting●Pandora●Smithsonian Magazine -September issue●NYTimes.com -New York Times & Chill package (Florida and GA markets only)○Banner ads on the popular areas of their site like cooking, movies, literature, puzzles●Travel + Leisure○Digital campaign with 3 eblasts to their followers and a 2-month campaign on their website●Radio Endorsements -Orlando, Tampa, Jacksonville○Allows for flexibility in messaging from well-known radio personalities on top stations, and
to adjust as situation changes●Digital Display with Economic Impact Reporting○Targeting people who have swiped credit cards in Collier County between Jul-Sept for the
past 2 years, and live in our geo-targets, and people who look and behave like them online
10.A.1
Packet Pg. 166 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Reluctant Traveler Media Strategy
Informational Media●NPR statewide○6-week statewide NPR campaign in key markets; Orlando, Jacksonville, Gainesville,
Ft. Myers, Tallahassee, Tampa/St. Pete●Targeted email marketing campaign○Content focused on safety and readiness of the destination to welcome them.
Retargeting those same people with display banner campaign●Statewide Newspaper Websites○Banner ads running on 27 newspaper sites across the state including Sarasota,
Tallahassee, Jacksonville, Palm Beach, Ocala, etc.●Native Advertising○Native article page providing non-disruptive experience for user. Will run on travel,
luxury, family/parenting, home/garden and food websites.
10.A.1
Packet Pg. 167 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Phase II
Creative Update
10.A.1
Packet Pg. 168 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do
Quarantining. Social distancing. Living in place.
These are things that few of us have ever heard of,
much less experienced. But we’ve done what we had to do,
and thankfully, a new day is dawning on our lives.
So when we feel confident enough to travel
outside of our communities again, not just any getaway will do.
It has to be special. Memorable. Maybe even epic.
Because the truth is, after months of worry, stress, and
uncertainty… Only Paradise will do.
10.A.1
Packet Pg. 169 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Couples
10.A.1
Packet Pg. 170 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Millennials
10.A.1
Packet Pg. 171 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Families
10.A.1
Packet Pg. 172 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Eco
10.A.1
Packet Pg. 173 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Culinary
10.A.1
Packet Pg. 174 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -LGBTQ
10.A.1
Packet Pg. 175 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Arts & Culture
10.A.1
Packet Pg. 176 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Only Paradise Will Do -Meetings
10.A.1
Packet Pg. 177 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Other FL Destinations Messaging
10.A.1
Packet Pg. 178 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
45
The Beaches of Fort Myers & Sanibel
10.A.1
Packet Pg. 179 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
46
Discover the Palm Beaches
10.A.1
Packet Pg. 180 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
47
Greater Miami & the Beaches
10.A.1
Packet Pg. 181 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
48
The Florida Keys & Key West
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Greater Ft. Lauderdale
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Visit St. Pete Clearwater
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Visit Sarasota
https://youtu.be/-k69gF2KKBE
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Packet Pg. 185 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
National Public Relations Update
TDC Meeting
Services conducted from
June 10 –July 10
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Packet Pg. 186 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Media Highlights
LHG PR EFFORTS –June 10 –July 10
Media Impressions: 164,362,803
Media Value: $191,599
Moving into Phase 2 of our reopening plan, we have
begun increased outreach within our regional and in-
state media list.
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Packet Pg. 187 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
54
Business Observer(Online)
June 10, 2020
Circulation: 86,550
Media Value: $1,731
As a result of: Interview
Coordination
Media Highlights
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Packet Pg. 188 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
55
Conde Nast Traveler (online)
June 18, 2020
UMV: 925,425
Media Value: $6,169
As a result of: Proactive Pitching
Media Highlights
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56
Afar (online)
June 23, 2020
UMV: 340,982
Media Value: $2,273
As a result of: Proactive Pitching
Media Highlights
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Packet Pg. 190 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
57
Southern Living (online)
June 29, 2020
UMV: 1,693,427
Media Value: $11,289
As a result of: Proactive Pitching
Media Highlights
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Packet Pg. 191 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
58
Yahoo Life (online)
June 29, 2020
UMV: 159,759,516
Media Value: $159,759
As a result of: Southern Living
syndication
Media Highlights
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Packet Pg. 192 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
59
Southern Living (online)
July 6, 2020
UMV: 1,693,427
Media Value: $11,289
As a result of: Proactive Pitching
Media Highlights
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Packet Pg. 193 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
60
Fox 10-WALA (online)
July 7, 2020
UMV: 204,458
Media Value: $1,362
As a result of: Southern Living
syndication
Media Highlights
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Packet Pg. 194 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
TARGETING AUGUST/SEPTEMBER VISITS
•With new guidelines and much of the state reopening, LHG
and Client have agreed to begin targeting in-state media
(with the exception of south Florida) to welcome to the
destination.
•LHG has developed a media list of potential targets to send
invites to.
•LHG has begun conversations with numerous influencers
who are interested in visiting destination
•LHG has also contacted numerous destination hotels to
gauge whether or not they are ready to welcome/host
media this summer.
Media Visits
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Packet Pg. 195 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
COVID-19 Crisis Communications
CORONAVIRUS SPECIAL EDITION, PARADISE COASTLINES
•LHG drafted and deployed bi-weekly special edition of
newsletter inclusive of COVID-19 updates, closures and other
relevant news.
•LHG and Client conducted a Zoom webinar on June 17 and July
1 to substitute for weekly newsletter.
CORONAVIRUS BI-WEEKLY CONFERENCE CALLS
•Client, LHG and Paradise Advertising team participated in bi-
weekly calls to go over any new updates in destination related to
COVID-19.
RECOVERY PLAN
•LHG has moved into Phase 2 of strategic three-phase plan. Phase
2 comprises of preparing for return to travel and looking at media
to invite to destination.
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Packet Pg. 196 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Projects/Media Outrach
PARTNER UPDATE WEBINAR
•LHG, Client and county executives conducted webinar as
substitute for weekly CoastLines newsletter in order to provide
partners with relevant destination updates.
•Individuals provided updates on PR efforts, industry research, ad
campaigns and messaging moving forward.
VISIT FLORIDA CO-OP PROGRAMS WEBINAR
•LHG participated in webinar on June 17 comprising of VISIT
FLORIDA’S messaging campaigns and co-op programs.
•LHG keeping in touch with appropriate VISIT FLORIDA contacts to
get a better sense of relevant PR offerings.
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Packet Pg. 197 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Projects/Media Outreach
PRESS RELEASE: PHASE 2 REOPENING
•LHG distributed press release detailing guidelines of Phase 2 re-
opening in Collier County .
•Two versions of release were drafted; one for regional media and
one for national media.
FY 2021 MARKETING PLAN
•LHG submitted yearly marketing plan outlining objective for FY
20201
•Plan laid out goals, strategies and public relations tactics for
upcoming FY
HOT TIP: STAYCATION DEALS
•LHG put together a hot tip that was sent out to local partners
seeking new hotel deals, offerings.
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Packet Pg. 198 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Paradise Advertising
Digital & Social Media
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Packet Pg. 199 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
there was a slight decrease in analytics for the
month of June versus the year prior,with a 3.04%
decrease in Users, 2.54% decrease in New Users,
just a 0.31%decrease in Sessions.We did have a
2.81% increase of Number of Sessions per User
and a 5.74% decrease in Bounce Rate which is
good.
TOP SOURCES/MEDIUMS Last Month c
Last Month Δ
60,396 ▼
1
5
%
12,879 ▲
2
2
%
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Packet Pg. 200 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
4 7 16 25 28 Jun 30
3.5k
$ 58k
Jun 1
9k
4.5k
$80k
10 13
My custom metric
19 22
Previous period (May)
TOTAL MEDIA SPEND Last Month (Jun)c
$59.1k
▼23 % Previous: $76.5k
4 7 10 25 28 Jun 30
1.6M
1.4M
1.2M
1M
0.8M
Jun 1 13 16
My custom metric
19 22
Previous (May)
TOTAL MEDIA IMPRESSIONS Last Month (Jun)c
1.48M
▲66 % Previous:0.89M
In June,we continuedthe Soft Messaging video campaign,for which our goal was completed video views,not
click-through.
The overall VCR (Video Completion Rate)for June was 94%,strong performance for a :30video.
The mediapartner with the highest VCR was Hulu with a 98%VCR. However,all other vendors also performed
well,with both Scripps and VideoAmp delivering a 98%+VCR.
Our second screen targeting vendor, Samba, which was served on people's mobile phones as they were
watching Netflix or other streaming platforms, has continued to grow throughout the campaign,and finished
with a strong 82.4% VCR.
There were 2 videos running,and the strongest creative was the "See You When This is Over"video.
Additionally,starting7/22 we began runningan A/B test for the new brand concepts to compare the New Day
creative to the Only Paradise Will Do concept.That test delivered an overall .08%CTR with Only Paradise Will
Do outperforming New Day by a percentage point with an 8.2%CTR.
NOTE FROM JUL 8 11:04PM
Total Clicks LastMonth
1,054
TOTAL CLICKS Last Month c DIGITAL MEDIA CTR Last Month
LastMonth
0.07%
Digital Media Performance Jul 9, 2020 at 02:46 AMK
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Packet Pg. 201 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
Jun 1 4 7 10 16 22 25 28 Jun 30
20,000
35,000
50,000
65,000
80,000
13
Impressions (QB)
19
Previous (May)
IMPRESSIONS Last Month (Jun)c
1.42M
▲23 % Previous:1.15M
Jun 1 19 Jun 30
6,000
13,000
20,000
27,000
34,000
7 13
Post Engagement (QB)
25
Previous (May)
POST ENGAGEMENT Last Month (Jun)c
532.5k
▼2 % Previous:541.9k
In the month of June, we continued running the
Evergreen campaign while utilizing soft messaging,
nished the #DineOutParadise campaign, and
relaunched the Culinary Campaign while targeting
the local area.
During the month of June,we saw an 23%increase
in Impressions,totaling 1.42 million impressions.
We also saw a slight decrease in Post Engagement,
a 2% drop totaling 532,500engagements.
The CTRs are still low because we are not driving
tra c to the website. Instead, we are optimizing for
engagement to eventually retarget these engaged
users when our campaigns are back up to speed.
Campaign Last
Month Δ
CCT 0787 FY20 Culinary (DineOutPara
dise) Reach (23844785842180191)143
CCT 0537 Dine in Paradise
Video Views
(23844668289940191)
80 ▼15%
CCT 0766 Evergreen Soft Messaging
Engagement
(23844485707340191)
20 ▼79%
CCT 0766 Soft Messaging April
Engagement
(23844485707340191)
13 ▼86%
CCT 0787 FY20 Culinary (DineOutPara
dise) Engagement (2384478572905
0191)
3
LINK CLICKS BY CAMPAIGN Last Month c
Δ
CCT 0537 Dine in Paradise
Video Views
(23844668289940191)
0.24% ▲24%
CCT 0787 FY20 Culinary (DineOu
tParadise) Reach (2384478584218
0191)
0.10%
CCT 0787 FY20 Culinary (DineOu
tParadise) Engagement (23844785
729050191)
0.00%
CCT 0766 Soft Messaging April
Engagement (2384448570734
0191)
0.00% ▼79%
CTR (LINK CLICK-THROUGH RATE) BY CAMP…
Last Month c
Campaign Last MonthCampaign
CCT 0766 Evergreen Soft Messaging
Engagement
(23844485707340191)
Last
Month Δ
41 ▼11%
CCT 0766 Soft Messaging April
Engagement
(23844485707340191)
25 ▼46%
CCT 0787 FY20 Culinary (DineOutPara
dise) Engagement (2384478572905
0191)
8
CCT 0787 FY20 Culinary (DineOutPara
dise) Reach (23844785842180191)1
CCT 0787 FY20 Culinary (DineOutPara
dise) Video Views (2384478571103 0
POST COMMENTS BY CAMPAIGN
Last Month c
POST SHARES BY
CAMPAIGN
Last Month c
Campaign
Month
Δ
CCT 0766 EvergreenSoft
Messaging
68 ▼53%
Engagement (23844485707340191)
Facebook Ads Jul 9, 2020 at 02:25 AMK
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Packet Pg. 202 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
CONSUMER LEISURE 2020 -0767/51,263
2 Weddings 0803
3 Inspirational 0767
4 Leisure Golf 0800 514.1k
5 Phase 2 Recovery 0767 0
6 Meetings & Sports Planners 0807 0
7 LGBTQ 0825 0
8 Naples Crab Festival -Google -
6.31
24,904 1.67
866.8k 0.83
0.56
0
0
0
0 0
CAMPAIGNS OVERVIEW Last Month (Jun) c
# NAME IMPR. CTR
AVG. CPC Last Month (Jun)c
$0.54
0 %Previous: $ 0.54
Jun 1 3 5 7 9 11 21 23 25 27 Jun 30
90,000
70,000
00
30,000
10,000
13 15
Impressions
17 19
Previous (May)
IMPRESSIONS Last Month (Jun)c
1.46M
▲53 % Previous:0.95M
Jun 1 7 25 Jun 30
200
300
400
500
600
13
Clicks
19
Previous (May)
CLICKS Last Month (Jun)c
13,747
▲28 % Previous:10,776
IMPRESSION HEAT MAP Last Month (Jun)
Mon Tue Wed Thu Fri Sat Sun
No value 25,375 85,347
1,457.2k
Total
Inspirati onal 0767
59.5%
Leisure Golf 0800
35.3%
CONSUMER LEISURE..
3.5%
IMPRESSION BY CAMPAIGN Last Month (Jun)
Weddings 0803
1.7%
Paid Search -Google Jul 9, 2020 at 02:34 AMK
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Packet Pg. 203 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
TOURIST TAX COLLECTIONS
Collier County Tax Collector
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PARADISECOAST.COM
MONTHLY REPORTING
June 2020
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Packet Pg. 209 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
EXECUTIVE SUMMARY
Traffic by Medium
June 2020
With 98,096 visits, traffic held steady YoY and fell slightly MoM. While the MoM decrease follows some seasonal trends we've seen in years past from May to June, the static YoY traffic is tied to disruption from COVID-19. Most DMOs are still seeing considerable YoY traffic loss, so this site is faring better than most.
Organic traffic (+30% YoY) was by far the largest medium. Referrals saw a 124% YoY increase. Campaign traffic was down 57%. The most-viewed page was once again the Coronavirus Info page.
While most SITs saw a YoY drop in June, hotel listings rose 51%. Most SITs saw gains MoM. For the second month in a row, the largest source of in-state traffic was Miami-Fort Lauderdale, suggesting sustained demand for less-crowded beach destinations.
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Packet Pg. 210 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT
Performance (YOY)
o Total Visits: 98,096 0.3%
o Total Unique Visitors: 83,072 3%
o Total Pageviews: 158,829 7%
o Average Time on Site: 1:17 6%
o Overall Bounce Rate (BR): 62%
6%
o Homepage Bounce Rate: 49%
16%
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Packet Pg. 211 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o Total Visits: 680,348 6%
o Total Unique Visitors: 559,940 8%
o Total Pageviews: 1,118,261 14%
o Average Time on Site: 1:14 6%
o Overall Bounce Rate (BR): 62%
2%
o Homepage Bounce Rate: 61%
2%
YEAR-TO-DATE SNAPSHOT
Performance (Year to Date)
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Packet Pg. 212 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
SIGNALS OF INTENT TO TRAVEL (SITS)
o Guide Orders: 391 31%
o E-Guide Views: 158 24%
o E-Newsletter Sign Ups: 188 9%
o Hotel Listing Views: 4,460 51%
o Deals Page Views: 1,781 36%
Goal Completions (YOY)
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Packet Pg. 213 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
BOOK DIRECT PERFORMANCE
o BookDirect Widget Searches: 2,166 2,052
o BookDirect Click-Thrus (Referrals to Properties):3,091 1,042
o Average Time Spent on Results Page (All Devices): 3.7 min 1.7 min
o Bounce Rate (BR): 0% 74%
o Search-to-Referral Ratio:
Overall:143% 66%
Desktop:376% 157%
Mobile:46% 30%
Activity & Engagement (YOY)JUNE 2020 JUNE 2019
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Packet Pg. 214 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
MOBILE, TOP PAGES & GEO MARKETS
o Mobile Traffic: 70% of total traffic, including tablets
o Most Viewed Pages: (1) Coronavirus Information page, (2) Homepage, (3) 4th of July Fireworks
Event Page, (4) Events landing page, (5) Beaches landing page
o Top State Markets: Florida, Georgia, Illinois, New York, Ohio
o Top City Markets:Miami-Ft. Lauderdale, Naples-Ft. Myers, Tampa-St. Pete, NYC, Orlando
o International Sites (YOY Comparison):
•GERMAN: Visits (500) down 71%, time on site (0:50) down 24%, BR (72%) up 4%
•PORTUGUESE: Visits (280) down 24%, time on site (2:07) up 90%, BR (65%) up 3%
•SPANISH LANDING PAGE: Pageviews (108) down 48%
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Packet Pg. 215 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
CORONAVIRUS INFORMATION PAGE
ç
ç
ç
ç
Performance (June only)
o Total Pageviews: 28,941
o Total Unique Pageviews: 24,909
o Entrances: 22,746
o Average Time on Page: 2:46
o Page Bounce Rate (BR): 61%
o Primary Source: Organic (22,120)
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PARADISE IN PLACE PAGE
ç
Performance (June only)
ç
o Total Pageviews: 527
o Total Unique Pageviews: 444
o Entrances:292
ç
ç
o Average Time on Page: 4:14
o Page Bounce Rate (BR): 52%
o Primary Source: Referral (210)
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Packet Pg. 217 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
SAFE EXPLORATIONS PAGE
ç
Performance (June only)
ç
o Total Pageviews: 297
o Total Unique Pageviews: 237
o Average Time on Page: 0:54
ç
ç
o Page Bounce Rate (BR): 56%
o Exit Rate: 23%
o Primary Source: Organic (160)
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Packet Pg. 218 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
ORGANIC TRAFFIC
o Organic was the largest source
of traffic in June, making up 63% of
all traffic and driving 62,065 visits
o Compared to 47,687 visits in
June 2019, organic traffic was
up 30% YOY
o The organic bounce rate was 57%,
which was the lowest bounce rate
of the four traffic mediums
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Packet Pg. 219 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o Total Impressions:35.8K
o Total Clicks: 2.7K
o CTR: 7.44%
PERSONALIZED CONTENT
June Activity
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Packet Pg. 220 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o Drive Market (FL, GA, SC)
o Impressions: 2,373
o CTR: 1.22%
o Drive Market (ATL )
o Impressions: 218
o CTR: 0.46%
PERSONALIZED CONTENT
o Local Market
o Impressions: 1,321
o CTR: 1.51%
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Packet Pg. 221 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o NYC
o Impressions: 442
o CTR: 0.68%
o Midwest General
o Impressions: 420
o CTR: 1.67%
PERSONALIZED CONTENT
o Northeast General
o Impressions: 746
o CTR: 1.21%
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Packet Pg. 222 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o Default/US
o Impressions: 1,836
o CTR: 1.53%
PERSONALIZED CONTENT
o Fly Market (Chicago)
o Impressions: 226
o CTR: 0.44%
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Packet Pg. 223 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o International –Germany
o Impressions: 71
o CTR: 2.82%
o International –Brazil
o Impressions: 36
o CTR: 25%
PERSONALIZED CONTENT
o International –UK
o Impressions: 108
o CTR: 0.93%
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Packet Pg. 224 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
o Impressions:26,025
o Clicks: 2,205
o CTR: 8.47%
PERSONALIZED CONTENT
Fly In: E-News Promo
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Packet Pg. 225 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
PERSONALIZED CONTENT
o Impressions:2,779
o Clicks: 466
o CTR: 16.77%
Fly In: COVID-19 Events
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Packet Pg. 226 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
PERSONALIZED CONTENT
Pages Per Visit
o Didn’t see PC: 1.1
o Saw PC: 2.7 68%
o Clicked PC: 4.3
166%
PC = Personalized Content
Average Time Spent
o Didn’t see PC: 0:33
o Saw PC: 2:57 128%
o Clicked PC: 3:57 206%
Bounce Rate
o Didn’t see PC: 76%
o Saw PC: 28% 54%
o Clicked PC: N/A
June Engagement
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Packet Pg. 227 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
RECOMMENDATIONS & KEY INSIGHTS
●To continue driving organic traffic around high-opportunity keywords, we recommend creating deeper content on narrow topics such as:
SEARCH VOLUME (monthly)CURRENT PAGE RANK
●Nature parks near me 14,800 N/A
●Coastland Center 4,400 21
●Mercato 3,600 9
●Ten Thousand Islands 2,900 10
●Collier-Seminole State Park 2,900 15
●Naples Florida Parks 1,000 12
●Secluded places near me 880 N/A
●Fakahatchee Strand Preserve State Park 720 N/A
●To optimize for engagement and keep content as relevant, timely and valuable as possible, consider:
●Creating feature content around safe/responsible travel and social distancing:
(1) Where to Buy a Mask, (2) Secluded Beaches, (3) Top Ways to Experience Naples While Social Distancing
●Adding COVID-appropriate copy to key landing pages and articles:
(1) Beaches, (2) Outdoors, (3) On the Water, (4) Dining, (5) Explore Fifth Avenue article, (6) Naples Zoo article
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Packet Pg. 228 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
ON LINE HOTEL BOOKING SERVICES
Book Direct-JackRabbit Systems
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Brazil Social Digital Report
Zebra
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Collier County Museums
Visitation Reports
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Packet Pg. 238 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
THANK YOU
Questions?
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Packet Pg. 239 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
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Packet Pg. 240 Attachment: MARKETING PARTNER RPT June Activity- (12975 : Marketing Partner
07/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 11.A
Item Summary: Tourism Staff Reports
Meeting Date: 07/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
07/20/2020 1:58 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
07/20/2020 1:58 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 07/20/2020 1:58 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 07/20/2020 1:59 PM
Tourism Jack Wert Director Completed 07/20/2020 2:49 PM
Corporate Business Operations Sean Callahan Executive Director Completed 07/21/2020 12:06 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2020 11:19 AM
Tourist Development Council Jack Wert Meeting Pending 07/27/2020 9:00 AM
11.A
Packet Pg. 241
DIRECTOR ACTIVITIES- Jack Wert- June-July 2020
PERIOD AT A GLANCE 2020
2019
Number of Advocacy Contacts 4
4
Number of Trade Show/Conferences 1 1
Number of Tourism Industry/Inter Div. 5
10
Number of PR Interviews/Communications 14 7
5
Advocacy
• Collier Chapter - Florida Restaurant & Hotel Association Board Meeting
• Collier County Corporate Business Meeting
• Destinations International Advocacy Committee Meetings
• Gulf Coast Regional CVB Conference Call on Coronavirus response plans
Trade Shows/Tourism Industry Conferences
• Destinations International- Virtual Annual Conference – attended three sessions on DMO marketing
and crisis communications by virtual conferencing
Tourism Industry & Intra-Division Meetings
• Virtual Meetings with Partners on COVID Recovery plan
• Parks & Recreation Sports Event Review
• Tourism Division Staff Meeting
• Destinations Intl Education Committee Meetings
• COVID-19 Update Meetings with Brazil, UK and Europe reps on recovery planning
Public Relations/Communications
• Media interviews on tourism issues: WINK; NBC-2; ABC-9; Naples News, Bob Harden
• Conference calls with Lou Hammond Group and Paradise Advertising on Coronavirus response
• Conference Calls with US Travel Assoc, Florida Restaurant & Lodging Assoc; Destinations International,
Destinations Florida, State ESF -18, Florida Sports and Collier Emergency Management on COVID
Promotional Activities/Special Events
• FBU Top Gun Showcase event at Paradise Coast Sports Complex
• Live media interviews with WINK TV news and Naples Daily News on this event
Promotional Activities/Special Events 2
11.A.1
Packet Pg. 242 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager- June 1, 2020 June 30, 2020
2019 2020
Number of Meeting Planner Contacts
115 90
Number of RFP leads sent to hotel partners
74 22
potential spend $13.2 Million
potential room nights 12,565
Number of Groups booked
12 1 group booked by Debi $24,854.55
direct spend
Total Room Nights/Econ. Impact for Period
booked
$2.7 Million
5110 Room nights
$1,137,470.61 direct spend and 2411
room nights
Number of RFP Enhancement (RFPE)
Requests
2 1
Number of RFPE’s to Contract
1 0
Site Visits & FAM’S
3 Assisted sites that then cancelled with
COVID spike
Number of Shows Attended 2 plus one FAM ConferenceDirect virtual and virtual
spa event with Midwest reps - WILMI
Sales Activities this Period
• Group Sales plan outline and Goals were completed and submitted. Budget cuts noted.
• Trade show plan for 2021 submitted.
• Idss leads, and RFPE all reconciled.
• Virtual webinar completed and participated in Ms. Naples live event. 58 planners and over 100 RSVP this is a great way
to reach out and connect one to one with planners. More to come.
• Survey sent July 10th to Virtual webinar participants.
• Prep for hosting ALHI Women’s leadership conference sponsorship complete. Naples Grande July 30 – 31.
• County talent development training complete
• Monitor cancelled shows and pending shows. Cancels have slowed down and so have lost but Rfp’s are slow
to come in. Cancelled report shows $13.5 million in cancelled and 1249 room nights. COVID is still causing
cancelled Rfps and cancelled booked business
• Show your Badge program solicitation continues. We extended this program to Dec 15, 2021 and will solicit
this upcoming. Training reminders sent out. We have 25 participating so far.
• Wellness – we continue to post wellness events to website. We are not sponsoring any events.
• All internal controls completed. Comensure is complete month to date.
• Various webinars and virtual events attended
• Prep for Incentive Live virtual show July 29th 3- day show.
• Home office keeping time sheet
• Marketing through emails and communication the new Meetings Video
• Communications with local hotel Directors of Sales & Marketing (DOSM)
• Updates and reading industry news and articles.
11.A.1
Packet Pg. 243 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero – Travel Industry Sales Manager
June 1 – June 30, 2020
PERIOD AT A GLANCE
2018 2020
Number of Travel Agent Contacts
12 147
Number of Tour Operator
Contacts
123 1
Number of FAM’s/Site Visits
2 0
Number Trade Shows Attended 2 0
Sales Mission 1 0
EVENTS RECAP: No events attended due to COVID-19.
June IAGTO conference moved to September 29 – October 2, 2020, Reno, NV.
Webinars and Meetings:
ASTA weekly Zoom Meetings: Continued to attend the South Florida Chapter zoom meetings for updates in
South Florida.
Connect weekly Zoom Meetings: Continued to attend the Connect Travel weekly webinars with tour operators
from the United States, Canada and International companies.
6/17/2020 Partner Zoom Meeting: Presented International Update to partners.
6/18/2020 Lunch and Learn Webinar: Hiring 101
6/19/20 – Joe Veneto Zoom Meetings: Updates and next steps for the launch of Paradise Coast Virtual
Experiences.
West Coast of Florida Coalition Update:
• June 11 – West Coast of Florida webinars continued with Lee County and Collier County to 41 travel
agents. These were 41 travel agents from the travel agency Destinos a la medida.
• June 23 – Combined 4 West Coast of FL CVB’s for a beaches edition webinar to 106 travel agents from
various travel agencies. This was also facilitated by tour operator AERO Tur in Argentina.
• New webinar series set up with Visit USA Argentina for August 2020. Again Tampa/St. Pete will present
first followed by Fort Myers/Naples on a different day.
11.A.1
Packet Pg. 244 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Media Mention: June 24, 2020 - Nuevo Herald in Miami article on the selection of Naples as one of the best
smallest towns in the United States.
With the journalists permission, this article was shared to all Virtuoso LATAM travel agents in the IDSS database
via email campaign.
https://www.elnuevoherald.com/vivir-mejor/viajes/article243753332.html
Mediterraneo Turismo Spanish we are not going anywhere video #2 continued to be viewed on their Instagram
page.
https://www.instagram.com/p/CBZCm60IT4L/
11.A.1
Packet Pg. 245 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
PERIOD AT A GLANCE 2019 2020
Number of Travel Agent
256 12
Number of FAM’s/Site
Vi i
1 0
Number of Meeting
Planners
0 13
Number Trade Shows
1 0
Number of RFP’s Received
2 0
Specialty Markets
Michelle Pirre - Sales Assistant 6/10/2020-7/10/2020
IGLTA DMO’s Meeting
Specialty Markets
Due to the COVID-19 crisis, all travel and related trade shows were cancelled, so there are no activities to
report.
LGBTQ Travel
- Working on updates with Paradise Advertising for the LGBTQ Guide insert that will be inserted in
LGBTQ publications.
- Community Marketing Insights the leader in LGBTQ Research has extended the CVB membership
through 2021 due to COVID-19, since the greater part of the membership consists of the educational
tradeshow that has been postponed this year. We are currently getting ready to offer diversity
training to our partners, which CMI will be hosting on our behalf as part of our membership. This
virtual educational session will be available to all hospitality partners free of charge and is being
created free of charge for the CVB as part of our membership fee.
- Attended the Naples Pride monthly meeting where the opening of the new Naples Pride Center
location was announced. The Pride Center is located at 2248 Airport-Pulling Rd. Naples, FL 34112, and
plans are under way to open doors by end of summer. The CVB looks forward to working together
with Naples Pride in assisting with getting hospitality partner members, and visitor information
gathered for the Pride Center. LGBTQ Centers are often a stop on LGBTQ travelers’ itineraries. The
CVB will also be working with John Tanzella, President & CEO of IGLTA (International Gay & Lesbian
Travel Association) who has offered to come as a guest to the ribbon cutting ceremony for the new
Pride Center.
- Updated our IGLTA listing on IGLTA.org which now includes a book here button that directs traffic to
our website.
- Attended the IGLTA DMO virtual meeting. The Global Results + Special Reports from the US, Brazil,
Canada, France and Mexico can be accessed here: https://www.iglta.org/Post-COVID-19-LGBTQ-Travel-
Survey. Connected with 12 new LGBTQ travel agents to add tour contacts via Linked In
Destination Weddings
- Next virtual tradeshow will be the Travalliance Weddings & Honeymoon Expo on 9/23/2020
- We still have 2 wedding RFP’s pending, waiting on responses to see if booked
- Connected with 13 new planners on Linkedin and added them to our database
11.A.1
Packet Pg. 246 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Administrative
- Continuing database clean up – correcting account type tagging, reviewing mailing lists, purging bounce
backs.
- Coordinating Annual Marketing Summit which will take place August 19th at the LaPlaya Beach & Golf
Resort.
- Email campaigns for the FGCU Partner Survey sent 6/29/2020
- Email campaign for partner deals for website sent 7/9/2020
Meetings attended:
• CVB Partner Recovery 6/15/2020
• IGLTA Women in Business – Discussions on best practices and recovery after COVID – 19
• IGLTA DMO’s – Discussions on best practices and recovery after COVID-19
11.A.1
Packet Pg. 247 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Sports Marketing- Nikki King
June Sports Events & Activities Due to Parks and Recreation maintenance closures, the CVB sports team did not have events scheduled for June of 2020.
Development Activities this Period – Nikki King
• Weekly meetings with Parks & Rec to discuss upcoming events
• Prepared executive summary and monthly report for TDC meeting
• Vetted November event applications
• Completed all Collier University trainings for June
• Completed Internal Controls for June
• FBU -Skype meeting to discuss Top Gun logistics
• COVID-19 update-Skype weekly meetings with the Sports Marketing Team
• COVID-19 update-Weekly Zoom meeting with other Florida Sports Commissions
• Weekly SFI/CVB marketing calls
• Attending Virtual Sports ETA Women’s Summit
• Attended conference call for Naples Kick off Soccer Classic
• Attended the CVB Recovery Plan with local Partners
• Prepared marketing plan for FY 21
• Attended Tourism staff meeting
• Sent Pre TDC-Approval letters for upcoming Sept & Oct events
• Attended virtual zoom mtg “Back-To-Normal” barometer briefing
11.A.1
Packet Pg. 248 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
11.A.1
Packet Pg. 249 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
PUBLIC RELATIONS & COMMUNICATIONS REPORT- Maria Power, Buzzy Ford
CRISIS COMMUNICATIONS
• Daily monitoring of COVID-19 situation, updates to partners through newsletters
• Participate in crisis management calls with EOD Monday, Thursday weekly.
• Participate in weekly call on COVID 19 with PR agency and advertising agency
• Edit COVID 19 weekly newsletter
• Research and edit press releases
MEDIA RELATIONS/UPCOMING MEDIA VISITS:
• Work with numerous journalists and PR for photo and information requests
• Working with LHG for recovery plan to invite journalist and influencers when coast is clear
NEWS MENTORING:
• Cision training and revision of tracking
• Create Cision report for invoicing
• Daily monitoring of Cision publicity results, make needed additions, deletions
• Manually track key CVB, tourism publicity, add to spreadsheet
• Manually track press trip publicity, add to report
• Manually track destination publicity, add to report
• Share news clips with partners featured
• Daily monitoring of what partners are doing for support of frontline workers with food and product
donations
• Research partner media coverage opportunities and share with LHG to pitch to national outlets
PERIOD AT A GLANCE
JUNE 2020
Number of Media Contacts from CVB PR
JUNE 2020 – 367
JUNE 2019 – 120
JUNE
Number of Journalists/Influencers Hosted
JUNE 2020 – 0
JUNE 2019 – 3
We were unable to host any journalists or
influencers in the destination due to COVID-
19.
News Releases
JUNE 2020 – 2
JUNE 2019 –3
JUNE
1) Phase 2 reopening Regional
2) Phase 2 reopening National
Publicity Highlights JUNE 2020 1) The Ultimate Travel Guide to Naples, FL, MSN
Online, https://www.msn.com/en-
sg/travel/tripideas/the-ultimate-travel-guide-
to-naples-florida/ar-BB16oOUR
Publicity Value $15, 978.27
2) 3 Great Hotel Deals To Take Advantage Of If
You're Planning Summer Travel, Forbes Online
https://www.forbes.com/sites/advisor/2020/06/26/3-
great-hotel-deals-to-take-advantage-of-if-youre-
planning-summer-travel/#418bba515994
Publicity Value $32, 553.14
11.A.1
Packet Pg. 250 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
MARKETING/ADVERTISING-RELATED PROJECTS
• Assist distributing Paradise Pledge to partners
• Daily posting of closings to business listings on website
• Daily monitoring of events cancelling and posting on website
• Daily ongoing work to activate Visitor Guide product in data engine, add current description, for all
known visitor guide listings – and add new listings - that are not digitally activated – for improved
efficiency in guide production
PARTNERS, COMMUNITY, INDUSTRY ORGANIZATIONS
• Created and announced PR Media Training for all partners to attend
• Wrote PR and Social Media sections of partner newsletter and created distribution list.
• Weekly newsletter/zoom meeting to partners about COVID-19 updates
INDUSTRY CONFERENCES, PROFESSIONAL DEVELOPMENT
• Complete staff training
STAFF, AGENCY, COUNTY MEETINGS
• Bi-monthly PR agency conference calls; emails and calls daily as needed
• Monthly website analytics meeting
• Monthly staff meeting
WEBSITE EDITORIAL (Maria):
• Updates to listings - descriptions, categories, or photos
• Add new listings and events deals – looking for virtual events and restaurant delivery and take out
deals
WEBSITE
• Brainstorming with Miles Media on preparing for Visitor Guide to update contacts
• Calls with Miles to get emergency contacts up to date
11.A.1
Packet Pg. 251 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
MONTH/YEAR: JUNE 2020 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Florida’s Paradise Coast has made the shortlist for 2020s Luxury Lifestyle Magazine Readers Travel
Awards in the ‘best honeymoon destination’ category. Readership for the magazine is currently at
456,000 made up of affluent readers seeking the very best in luxury travel, fine-dining and
experiences. Voting is now open and winners will be announced in November.
MARKET UPDATE:
UK & Ireland Market Overview
June has seen the UK continue to suppress the COVID-19 outbreak as infections and death rates fell
at their fastest rate since the start of the pandemic. The government has continued to cautiously
reopen society and enable greater movement of people, with a planned full opening of most retail and
leisure activity scheduled for July 4th and all schools returning in September.
From mid-June, the government enforced a new policy that all international travel inbound to the UK
would require a 14-day quarantine; however, by the end of the month some of Europe had already
been eased off the list with an expected list of between 50-75 countries due to be announced as
exempt of this measure. As a result, the summer holiday market will be available to book come July
which will coincide with the school holidays.
Many operators and European airlines are confident that, whilst business will be down on last year,
there will be a huge rebound from the past 3 months of inactivity. It was reported that the weekend
of June 27th/28th (when some European countries were given the all clear from quarantine) recorded
the highest level of bookings for the whole year and search for short haul destinations increased over
100% from the previous week.
The staycation market has also benefited from the relaxation in social distancing and permitted
movement of people and small gatherings.
The UK has also continued to support all workers that have their jobs threatened by redundancy due
to the pandemic, extending the generous furlough scheme which is now funding over 10 million
workers (over 30% of the total workforce in the UK) and is confirmed to last until October 2020. The
impact of the job losses in the marketplace due to COVID-19 is likely to be delayed until the end of
the furlough scheme by which time the government is hoping that there will be a strengthening of the
economy and a vast proportion of the furloughed workers will be able to return to work without aid
from the state.
The sentiment in the UK remains one of caution and a knowledge that the virus is still prevalent, but
there is also a general understanding that the economy needs to open up and return to a 'new
normal' over the next 4-6 weeks.
TRAVEL INDUSTRY OVERVIEW:
• UK Travel Agents feel ‘more positive’ about the future than they have for weeks as operator
refunds come through and customer demand starts to return. Agents are also keen to
keep business plans on track in lockdown.
• UK Travel Agents will be able to re-open from 15 June confirmed at the Government's
daily briefing.
11.A.1
Packet Pg. 252 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
• International travel to resume on Monday 6 July – UK government confirmed easing of
quarantine restrictions on the COVID travel list - mainly European countries ‘travel corridors’ -
countries with low virus infection rates. This is positive news and in time for the start of the
UK school holidays on July 20th
• Advantage Travel Partnership & SPAA have identified a wish list of 10 countries they
want the Government to prioritise when air bridges are put into place and reported 30% in
booking for 2020 departures.
• ABTA has published a post-pandemic recovery guide providing a detailed plan of action for
suppliers of travel and tourism services, providers and destination governments.
• EasyJet confirm the relaunch of more flights from airports across Europe, including 14
departure points across the UK, on both domestic and international routes from 1 July.
• Gold Medal and Travel 2 set to merge - Travel Group plan to merge their B2B
operators resulting in the closure of the Travel 2 office in Glasgow. This will, however, create
an opportunity for other B2B operators such as JTA, US Airtours and more to capitalize on
future business – OMMAC retain strong relationships with the aforementioned operators to
maximise the distribution of Florida’s Paradise Coast product
• Homeworkers ‘Travel Counsellors’ reported 89% rise in booking over the past weekend.
• Hays Travel has launched a recruitment drive as it continues to reopen its shops and reports
a growing demand for travel bookings.
• Kuoni is reporting “a clear upturn” in 2021 bookings with COVID-19 leading consumers to
rethink this year’s holiday plans in favour of a big trip next year.
• Premier Travel has revealed plans to open some of its 24 branches on June 15.
TUI – suspend Florida flights until December - TUI said new health and safety
measures at Walt Disney World would “significantly impact the holiday experience” for
customers, prompting its decision. Customers can move their original Florida booking to 2021
and receive an incentive, change their booking to any holiday currently on sale until October
2021 and receive an incentive, or cancel for a full refund. Tui will relaunch its Florida
programme using flights from partner airlines on 1 December – with Tui Airways restarting its
services in March 2021.
NB: Tui target mass market arrivals mainly into Orlando and central Florida – less
impactful for Florida’s Paradise Coast.
• Virgin Atlantic has announced its plan to restart passenger flying, with services from
Heathrow to Orlando, Hong Kong, Shanghai, New York JFK and Los Angeles set to resume
from 20 and 21 July.
• WTM London is expected to take place at ExCeL this November, organisers have
confirmed.
UPCOMING
EVENTS
2020
DATE SPECIAL EVENT LOCATION
July Review virtual training with CVB UK & Paradise
Coast
July Ongoing zoom meetings – update on travel industry UK & Ireland
July Planning for launch & webinar for training UK & Ireland
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Packet Pg. 253 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
MARKETING/SALES/PROJECTS & ACTIVITIES:
Travel Industry Recovery Plan – Covid-19:
Further outreach to the UK & Ireland travel industry with a consultative approach to gain insight on
requirements and next steps. Our objective is to support tour operators conversion and to maximize
take-up of deferred or rebooked arrangements from 2020 to 2021 and to ensure the fast-growing
demand for incremental bookings from potential customers currently exiting lockdown and considering
securing future travel plans.
Virtual online training – new programme
• Creating content from scratch for the new training platform is a time consuming process
as we are aiming to have our first module between 30/40 minutes. It seems agent are more
likely to participate with a training if they have a shorted time span. Our initial module is
‘An introduction to Florida’s Paradise Coast - Naples, Marco Island and Everglades’ consisting
of individual lessons designed to take the travel industry agent / tour operator agent on a
journey through the destination and ultimately enabling them to be able to secure and
maximize bookings to Florida’s Paradise Coast.
• The draft for approval will be early July for launch at end of July.
• Usability Testing - we are creating a first ever focus group within the trade to review and
provide feedback to ensure our training resonates with its target audience to ensure it is
‘marketing leading’. An incentive will be provided.
• Building an incentive for agents to participate
Zoom Meetings and Webinar
In contact with various tour operates and travel industry on weekly basis.
Joined various Webinars:
• CVB – partners Webinar X2
• Brand USA Webinar – Research update / COVID 19
• Adara – new priorities in customer experience
• TTG – Destinations preparing to welcome Brits back
• WTM – Luxury travel Expedia Group
Proactive Outreach and Opportunities:
Ongoing communications with all segments of the UK & Ireland travel industry. Reaching out to US
Embassy officials to update them on travel to US and how we can assist briefing the decision makers.
This will all benefit to indicate a clear strategy moving forward.
US Specialist Tour Operators
In direct contact with a number of operators to determine best co-op activity moving forward to drive
visitation into Paradise Coast.
Virgin Atlantic Holidays
We are in close contact with the decision makers as to when the correct time is appropriate for
proactive activity.
US Airtours /Travelplanners
Update meeting to resume earlier co-op activity and promotions. We aim to resume the incentive for
agents to encourage bookings.
11.A.1
Packet Pg. 254 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
British Airways Holidays & British Airways
Ongoing discussions on activity - we have confirmed our support for the recovery activity.
Website Enquiries:
OMMAC continue to distribute literature required for UK, Ireland and France via the UK mailing house.
MEDIA SUMMARY:
Travel sections across the weekend papers continued to champion European holiday destinations as
the UK and Ireland eagerly anticipated the release of the list of countries offering travel corridors to
eliminate the need for quarantine. In addition to this, as travel restrictions across England relaxed and
hotels were given the go ahead to open from 4 July, domestic travel was reported widely across the
travel pages and as a result, operators and hoteliers saw a surge in bookings indicating that pent up
travel demand is huge. In addition to reintroducing long-haul travel, newspapers also covered
destinations from Australia and Kenya to the Caribbean and Mexico, with the stamp of approval ‘for
when travel restrictions lift’ ensuring that international travel is still kept front of mind.
General travel themes shone a spotlight on train travel, driving holidays and sailing to reach Europe -
eliminating the need to fly and focusing on the social distancing these options allow. Many of the
papers also addressed the need for more diversity in travel writing and had opinion features about
how amplifying voices from different backgrounds helps broaden our views on travel.
In media news, The Telegraph weekend section launched a slick new redesign in June that includes
the travel pages. New sections include a sustainable travel column titled ‘Slow Motion’ by freelance
journalist Anna Hart, in addition to reworked sections for features, hotel reviews, travel news and new
openings.
After 42 years, Daily Mail and The Mail on Sunday have overtaken The Sun and The Sun on Sunday to
become Britain’s best-selling daily and Sunday newspapers. According to the latest ABC figures, Daily
Mail sold an average 948,000 copies a day through UK retailers in May, the highest Monday to
Saturday sale of any title and The Mail on Sunday surged past the competition to become the nation’s
number one Sunday newspaper, selling an average 817,000 copies a week. And, taking the helm of
London’s free evening newspaper, Evening Standard, Emily Sheffield has been appointed as the new
editor replacing George Osborne, who is now the titles editor-in-chief.
11.A.1
Packet Pg. 255 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Following the closure of Lonely Planet in addition to team consolidation in the UK at The Culture Trip
the duo announced a new global media partnership that will see two of the world’s most popular and
trusted travel media brands stand together to define the future of travel. Combining their global
audiences and reach, both companies aim to usher in a new era of exploration with a common
mission which advertisers can now partner with.
Online readership continues to soar across the media landscape as Wanderlust reported one million-
page views reached in June and despite the suspension of City AM until September, the website has
also seen numbers increase and reached over three million unique users.
At the end of June, Rupert Murdoch's News UK launched the Times Radio. The new national digital
news radio station aims to bring together the journalistic expertise of The Times and The Sunday
Times with the speech radio and podcasting experience of Wireless. The station will operate without
advertising breaks, instead offering sponsors “commercial opportunities across the schedule”. The
presenter line-up includes a host of experienced broadcasters including Mariella Frostrup, Phil Williams
and Carole Walker, as well as Times' columnists Giles Coren and will also include specially
commissioned shows and podcasts.
PUBLIC RELATIONS ACTIVITY:
Proactive Pitching:
• BBC Travel - characters to interview
• Evoke - room at the top (new hotel interview feature)
• Florida’s Paradise Coast open and ready to welcome back sun seekers
• Stone Crab Festival (Sunday Times Travel Magazine October HotList)
Multi-destination roundups:
• Destinations offering the best hideaways (hook: social distancing)
• The best bike trails and tours around the world (hook: National Bike Week)
• The world’s best cocktail bars (hook: International Gin Day)
• World readies itself to welcome back visitors (hook: ease of lockdown measures)
• Where in the world to practice yoga (hook: International Yoga Day)
• Tee-riffic places for a round of golf (hook: reopening of golf courses around the world)
• Destinations that offer the best in hiking and walking trails (hook: social distancing)
• Beaches around the world (hook: beach clean-up week)
TravMedia Requests:
• 7* Life - culinary news
• Express - travel news and updates
• Fused - best resorts for social distancing / stylish stays and winter sun
• Hello - LGBTQ+ hotels
• Metro - hotel openings and policies
• Reach PLC - city hotels
• Reach PLC - green travel and eco experiences
• Reach PLC - World’s best locations to watch the sunrise
• TTG Luxury - luxury news
• Telegraph - US states re-opening and policies
• The Review Mag - luxury travel destinations post lockdown
• Travel and Leisure Magazine - 2021 dream holiday destination ideas
Media update & webinars attended
Webinars continued to prove an effective tool for both PR agencies and media to communicate on the
changing media landscape and this month, the team joined nine in total.
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Packet Pg. 256 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Roxhill 10-minute interviews with
• Jeremy Lazell, freelance travel writer
• Nigel Tisdall, freelance travel writer
• Alex Crossley, Digital Editor - Olive
• Francesca Syz, Editor - Ultratravel (Telegraph supplement)
• Richard Mellor, freelance travel writer
• Lucy Thackeray, Commissioning editor and writer - The Sunday Times Travel Magazine
OutThere The #Experientialist - The Future of Travel: Luxury
• Hosted by Uwern Jong, Editor - Out There
• Alex Herrmann, Director of Switzerland Tourism, UK & Ireland
• Fred Dixon, President and CEO, NYC & Company
• Matt Joslin, Marketing and Communications Manager, JNTO
• Michelle Fridman Hirsch, Minister of Tourism for Yucatan State
OutThere The #Experientialist - The Future of Travel: PR
• Hosted by Uwern Jong, Editor - Out There
• Sarah Barnett, Head of PR and Communications - Black Diamond
• Julia Perowne, CEO & Founder - Perowne International
• Louise O’Brien, Regional Director of Communications USA - Langham Hospitality Group
OutThere The #Experientialist - The Future of Luxury Travel: Diversity
• Alex Temblador, travel writer and award-winning author
• Christopher Kenna, CEO & Founder - Brand Advance
The PR Show - Travel PR’s fight against ‘ridiculous’ COVID policy
• Danny Rogers, Editor-in-Chief - PRWeek
• Paul Charles, PC Agency Founder
• Rachel O’Reilly, Head of Communication - Kuoni
TravMedia: Professional Development Session: What makes travel news?
• Ben Clatworthy, The Times and Sunday Times
• Pippa Jacks, TTG
Social with Media:
• Laura Millar, travel editor - Metro
• Laura Jackson, editor - LoveEXPLORING
• Juliet Kinsman, sustainability editor - Conde Nast Traveller
• John O’Ceallaigh, freelance writer (luxury)
Social with Media:
• Anna Silva O’Reilly, Luxury Travel Blogger - Mrs. O Around the World
• Angelina Villa-Clarke, travel contributor - Forbes
• Pat Riddell, Editor - National Geographic Traveller
• Mark Hodson, Editor - 101 Holidays
TTG Seminar: Can summer be saved
• Sophie Griffiths, Editor - TTG
11.A.1
Packet Pg. 257 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
PUBLIC RELATIONS – June 2020 Coverage
DATE PUBLICATION HEADLINE KEY
MESSAGES
JOURNALIST REACH VALUE
01.06.20 Antler
Instagram
Consumer
suitcase brand
promoting
culture and
travel
#60Second
Holidays
General
guide to the
destination
Elizabeth
Rhodes
23,500 1,635
10.06.20 mdhardingtravel
photography.co
m
Consumer blog
for lifestyle and
travel
The best
cycling
routes
around the
world -
National
Bike Week
Explore
Florida
Paradise
Coast on
two wheels
Michelle Barns 100,000 445
18.06.20 telegraph.co.uk
Consumer
newspaper for
news, lifestyle
and travel
Can I visit
the US?
Naples and
Marco
Island
hotels and
Everglades
attractions
Jane
Mulkerrins
108,126,
473
58,388
18.06.20 nitravelnews.co
m
Travel trade
blog for lifestyle
and travel
Tee-rific
spots
around the
world to
enjoy a
game of
golf
Golf Kirsty Johnson 220,940 597
TOTAL 108,470,
913
$61,065
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Packet Pg. 258 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
PUBLIC RELATIONS COVERAGE HIGHLIGHTS
11.A.1
Packet Pg. 259 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
SOCIAL MEDIA HIGHLIGHTS
11.A.1
Packet Pg. 260 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
MONTHLY SALES & MARKETING
ACTIVITY REPORT
JUNE 2020
EUROPEAN SALES & MARKETING
prepared by on 2 July 2020
11.A.1
Packet Pg. 261 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Germany
o FTI Touristik GmbH, Julia Augustin, Key Account Manager Touristic Partnership Marketing
NAP Marketing
The second part of our campaign with FTI, is currently still on hold. It is a 4-week B2B landing page,
website banner and newsletter campaign. Currently the plan is to postpone it to September 2020 after
discussing the situation again.
o TourConsult International, Andreas Fraissl, Owner
NAP Marketing
We have held a conference call with Andreas the owner of TourConsult. The company has not yet started
with in-house marketing yet, as they are specialized on long-haul mostly USA/ Canada vacations.
Andreas informed us that he has had his first booking since February. A Florida round-trip for January
2021. In general, the feedback he receives from his clients is, that they are ready to travel, they just await
the lifting of the travel bans from both sides Germany and USA.
We have originally planned a newsletter campaign and offline campaign with the local football team.
Andreas has noted, that he is confident to start the campaign mid-August-September. We will be in touch
with him mid-July.
o CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL
NAP Marketing
We have held a conference call with Karin the PM of Florida. CANUSA has done webinars for their clients
to get them inspired and informed for future travels to the USA and Canada. They might plan a mother
round of B2C webinars for fall 2020.
They have not yet started any partner campaigns but continued to do social media posts on their own
channels and also just recently started off with their newsletter again.
Concerning our Social Media Video Campaign, we await feedback as to how we will move forward.
o DERTOUR GmbH & Co. KG, Katja Wagner, Product Manager & Team Leader Hotels USA
NAP Marketing
We have talked to the Florida PM Katja Wagner, and unfortunately the e-learning which originally has
been postponed due to COVID-19, won't start till October 2020.
Alternatively, we could plan in a webinar in September. Details tbd.
o Faszination Fernweh, Sandra Kätsch, CEO
NAP Marketing
We have talked to Fasziantion Fernweh a small USA/Canada specialist. They do not count on travels to
the USA for the summer and are skeptical for fall as well. Therefore, they are not doing any marketing
campaigns not even their own newsletter.
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We have decided to get in touch again at the end of July to see if anything has changed and discuss if we
can realize our planned campaign for FY 19/20.
Switzerland
o Knecht Reisen AG, Michael Bötschi, Product Manager North America
NAP Marketing
We have successfully secured a NAP dedicated Facebook post at the Knecht Reisen fan page. Knecht
Reisen will post our "we are not going anywhere" video.
Netherlands
o Tenzing Travel, New Dutch Travel Company B.V., Melanie Modder, Manager Production North America
NAP Marketing
We have briefly talked to Tenzing Travel, unfortunately they had to cancel their bookings (worldwide)
until the 31st July.
Four our next fiscal year we have discussed a Florida campaign with other Florida partners. With the
current situation, Tenzing Travel will plan a Florida recovery campaign for the partners to buy in.
TRAVEL AGENTS
o Reiseagentur travel and more, BEST-RMG, Hannah Leupoldt, Travel Agent
DM Marketing
Reached out to request images of our luxury portfolio as they are rebuilding their website with a new
additional rubric for "luxury". We sent full portfolio overview with links for images, stories & USP cards.
o Reiseparadies, Monica Laquai, Travel Agent
NAP Product
We have supported Monica with hotel suggestions in Naples for her vacation in March 2021.
EVENTS (DIGITAL)
o Visit Florida webinar
Date & Place June 18, 2020
Nr of attendees 24
Profile of event Webinar
Profile of
attendees
Travel Agents from DACH
General feedback The feedback from the participating travel agents was excellent, during and after the
webinar we answered questions concerning the destination. We shared a webinar
with the Key’s and had 20 min to present. Unfortunately, we are seeing a “webinar”
fatigue at the moment, thus only 24 participants have signed up for the webinar.
Even though the webinar was announced via several channels such as popular
industry newsletters.
Cost Free of Cost
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Packet Pg. 263 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
MARKETING
o NAP Facebook
# posts: 8 #fans: 14.555
Please find down below the most successful posts in June:
#1 26.06.2020 Marco Island Beach, reached 4.025 consumer, 255 reactions and 178 likes
#2 04.06.2020 Dolphins, reached 1.105 consumer, 35 reactions and 29 likes
#3 11.06.2020 Naples Beach, reached 947, 41 reactions and 35 likes
o NAP newsletter
Prepared and sent out the dedicated NAP newsletter with the focus on how to experience Paradise Coast
virtually to 2,987 consumers, media contacts and travel agents in DACH on June 30th, 2020.
The opening rate was 20,5 %. 573 opened the newsletter and in total it was opened 895 times. All in all,
the results of this newsletter were good. Please find the link down below:
https://mailchi.mp/diamonde/floridas-schnster-sonnenuntergang-fr-zuhause?e=5c0f0bcbf8
o Secret Escapes
We have been in touch with Secret Escapes concerning a status quo. Fortunately, the traffic on their
website is Stabil and they could start push offers in DACH and also starting with Europe more and more.
Concerning the long-haul destinations, these will have to wait a little longer, as they always need hotel
offers to push a destination. Our joint campaign with St. Pete, Sarasota, the Keys and Fort Lauderdale that
started in February is still on hold since mid-March. The remaining funds of the campaign will have to wait
to be released.
o DiaMonde Instagram
We have successfully secured NAP to be featured with a whole week of posts on the DiaMonde Instagram
fan page with over 728 followers mostly travel agents from DACH. Please find screenshots attached.
MEDIA / PR
o NAP Press release
We have sent out a press release focusing on the topic “Exploring the Paradise Coast virtually” to 700
media contacts in DACH. The press release was sent on June 24th, 2020.
PROJECTS
o Virtual IPW Cocktail hour Visit USA, Brand USA
We have successfully participated at the virtual Visit USA Brand USA IPW Cocktail hour on June 3rd, 2020.
o Visit USA Members Meeting
We have participated at the first virtual Visit USA Members Meeting on June 25, 2020. Meeting Minutes
will follow.
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Packet Pg. 264 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
CONSUMER
o Brochure fulfillment: 4 in total
HIGHLIGHTS IN JULY 2020
o NAP newsletter, July 22, 2020
o Facebook ad, July 13 – August 10, 2020
o NAP Facebook fan page: holiday images from Paradise Coast by the followers with different topics, such
as sunsets, etc.
o TSS, Travel Agency campaign: “dream today for tomorrow”, July 2020
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Packet Pg. 265 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Powered by
Monthly Report
Prepared for:
June 2020
Brazil
MARKET INFORMATION – Latest news
United sees increase in demand and moves forward with the 30% resizing
https://www.panrotas.com.br/aviacao/empresas/2020/06/united-ve-aumento-da-demanda-e-segue-com-
redimensionamento-de-30_174001.html
Brand USA starts series of online trainings for travel agents in July
https://www.mercadoeeventos.com.br/noticias/agencias-e-operadoras/brand-usa-inicia-serie-de-
treinamentos-online-para-agentes-de-viagens-em-julho/
Brand USA will host Lives to capacitate the travel trade
https://www.panrotas.com.br/mercado/agencias-de-viagens/2020/06/brand-usa-fara-lives-de-capacitacao-
para-agentes-de-viagens_174633.html
Brand USA will host LIVEs for travel agents. The first one will be on July 2
https://brasilturis.com.br/brand-usa-fara-lives-para-agentes-de-viagens-primeira-sera-em-2-7/
Abav Expo is postponed to 2021, but will have online event in 2020
https://www.panrotas.com.br/mercado/agencias-de-viagens/2020/07/abav-expo-2020-e-adiada-para-data-
similar-em-2021_174760.html
Pandemic out of control in the USA
https://g1.globo.com/mundo/blog/sandra-cohen/post/2020/07/01/pandemia-sem-controle-nos-eua.ghtml
Masks turn into political battle in the USA, between collective sense and individual freedom
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https://www1.folha.uol.com.br/mundo/2020/06/mascaras-viram-batalha-politica-nos-eua-entre-senso-
coletivo-e-liberdade-individual.shtml
Fauci says USA might reach 100k Covid-19 cases per day
https://noticias.r7.com/internacional/fauci-diz-que-eua-podem-chegar-a-100-mil-casos-diarios-de-covid-19-
30062020
AVIAREPS sends weekly updates on Brazil’s Covid-19 status.
TRADE
Sales Calls / Meetings
Name Market Company Objective and
Outcome Follow Up
Rayaka Oliveira
contato@4uviagens.com.br BR
4U viagens
Av. Paulista, 2064 - 14 andar -
Sala 1454 - Bela Vista, São
Paulo - SP, 01310-200
Specialist in
Honey moon
Waiting for a day
in the agenda to
book a webinar
Adriana Campos
adriana.campos@primetou
r.com.br
BR
Primetour
Alameda Joaquim Eugênio de
Lima, 424, E, 82 - 8º Andar -
CJ. 81 - Jardim Paulista, São
Paulo - SP, 01403-001
Luxury travel
agent
We have booked
Training for their
team and travel
consultant on
08th of June.
Bruno Delfini
brunod@bwtoperadora.co
m.br
BR
BWT Operadora
Av. Presidente Affonso
Camargo, 330 - Jardim
Botânico, Curitiba - PR,
80060-090
Based on the
south of Brazil,
they are an
Operator for
middle class
public
They have seen a
small growth on
sales for this
month. Mainly
for Brazil and
South America.
Paulo Biondo
paulo.biondo@agaxtur.co
m.br
BR
Agaxtur
Av. Europa, 884 – Jardim
Europa, São Paulo – SP,
01449-000
Discussed the
details of the
Coop for E-
learning
The Coop will
start 1st of July
Jorge Souza
jorge.souza@orinter.com.b
r
BR
Orinter Tour & Travel
R. da Consolação, 247 – A –
Centro Histórico de São
Paulo, São Paulo – SP, 01301-
903
Are very much
focused on selling
national trips.
They have seen a
small growth on
sales for this
month. Mainly
for Brazil and
South America.
Andrea Kubo
andrea.kubo@abreutur.co
m.br
BR
Abreu
Av. Paulista, 1230 – Bela
Vista, São Paulo – SP, 01310-
100
Are very much
focused on selling
and producing
new products for
national trips.
Are very much
focused
rescheduling and
marketing Brazil
and South
America
11.A.1
Packet Pg. 267 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Saulo Reis
saulo.reis@produtos.schult
z.com.br
BR
Schultz
Ed. Itália – Av. Ipiranga, 344 –
República, São Paulo – SP,
01046-000
Are very much
focused on selling
and producing
new products for
national trips.
Trying to book
training together
with Visit Florida.
Ana Paula
anapaula@soultraveler.co
m.br
BR
Soul Traveler
Av. Nossa Sra. De
Copacabana, 769 –
Copacabana, Rio de Janeiro –
RJ, 22050-002
Ana Paula has left
Soul Traveler;
they are not very
well financially.
Fired a lot of the
staff, waiting for
thins to get
better by end of
the year.
Bruno de Franco
atendimento@defrancovia
gens.com.br
BR
De franco Turismo
Rua Guandu, 01 – Água Rasa,
São Paulo – SP, 03335-130
Travel Agency
from the
countryside of
São Paulo
Has started
receiving
quotation for
next semester.
Even confirmed a
family in
December to
NYC.
Ilana Finkelstein
ilana@mercatur.com.br BR
Mercatur
R. Dom Pedro II, 1240 – São
João, Porto Alegre – RS,
90550-140
Luxury agency in
the South of Brazil
They will not
invest in USA this
year. There focus
will be Brazil and
South America
Jacque Dallal
jacque@behappy.tur.br BR
Be Happy
Alameda dos Aicás, 1306 –
Moema, São Paulo – SP,
04086-003
Specialized in
Honey Moon
We have training
confirmed for
her team for July.
Frederico Fajardo
frederico@fredtour.com.br BR
Fred tour
R. Zurick, 763 – Nova Suíça,
Belo Horizonte – MG, 30421-
128
Luxury Travel
Agency
Has seen a
growth on
people
requesting
quotations.
Nacional and
Internacional
trips
Veronica Fischer
veronica@anitafischer.com
.br
BR
Anita Fischer Senses
Av. Brigadeiro Luís Antônio,
2466 – Jardim Paulista, São
Paulo – SP, 01402-000
Luxury Travel
Agency
Has seen a
growth on
people
requesting
quotations.
Nacional and
Internacional
trips
Juliana Balancin
juliana@bestbuyhotel.com.
br
BR
Best Buy
Sete de Abril, 261 Sala 503
República – Centro Histórico
de São Paulo, São Paulo – SP,
01043-000
OTA
Their focus for
the next 3
months will be
rescheduling the
trips. Does not
intent to
promote
training.
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Packet Pg. 268 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Thais Machado
thaismachado@visualturis
mo.com.br
BR
Visual
Rua Malie Brenner, 270 – Vila
Dom Pedro II, São Paulo – SP
Luxury Travel
Agency
We have done a
training with
Visit Florida . Will
develop new
packages for PC.
Andrea Oliveira
andrea@rossiezorzanello.c
om.br
BR
Festuris
Rua Garibaldi, 308 – Sala 201
Gramado – RS – Brasil
Caixa Postal 394, CEP 95670-
000
Exhibition in
November
We believe it is
still early to
decide to
participate in any
kid of Exhibition
this year.
Washington Rodrigues Silva
washington.silva@grupobrt
.com.br
BR
Grupo BRT
R. Pres. Faria, 321 – Centro,
Curitiba – PR, 80020-290
Based on the
south of Brazil,
they are an
Operator for
middle class
public
Booked training
with Visit Florida
for 21sh July
Camila Martins Bandeira
camila.bandeira@hurb.co
m
BR
Hurb
Av. João Cabral de Mello
Neto, 400 – Barra da Tijuca,
Rio de Janeiro – RJ, 22776-
090
OTA. We have
sent a list of
Hotels; they have
started contacting
them for
partnership
Booked training
with Visit Florida
for 12th July
Naise Silva
naise@conceito.tur.br BR
Conceito Viagens e Turismo
Rua Vitor Konder 125, Centro,
Florianópolis.
Luxury Travel
Agency
Has seen a
growth on
people
requesting
quotations.
Nacional and
Internacional
trips
Cecilia Marques
cecilia@diferencialtur.com.
br
BR
Diferencial Turismo
R. Cubatão, 929 - cj.26/28 -
Vila Mariana, São Paulo - SP,
04013-043
Luxury Travel
Agency
Has seen a
growth on
people
requesting
quotations.
Nacional and
Internacional
trips
Training
Name of
Company Market
Number
of Staff
Trained
Training Follow Up
Primetour BR 19
Top Luxury
Travel Tour
Operator.
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Packet Pg. 269 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
19 of their
Sales/
Operations
team
participated on
the online
training.
Visual Turismo BR 180
Visual is part of
CVC Group
focused on a
Higher end
client. Total of
176 travel
agents watched
the training.
Europlus BR 300
Live Instagram
chat about the
destination.
300
participants
watched live.
Diversa Turismo BR 95
Diversa is
focused on a
Higher Middle-
Class clients.
125 travel
agents watched
the training.
11.A.1
Packet Pg. 270 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Promotions (Joint Marketing Activities – JMA’s)
Tour
Operator
Name
Market Description – Coop Actions Launch/Start Status
Agaxtur BR
E-learning platform online Coop
Train at least 100 travel agents to complete de
Specialist badge from Brand USA- Discovery
program.
01st July
By September they
will send us the list of
all travel agents
trained.
Visit
Florida BR
Visit Florida was able to create new products
including Paradise Coast this month with TO
Sun Coast.
https://www.suncoastusa.com.br/pacotes.aspx
?chave=6ce35242-2cfd-4bba-9e42-
eb412e1d61c4
Shows / Sales Missions / FAM Trips (Media and Trade) / Other
Name Market Description Date Status
Update KPIs of agents trained FY 19/20
KPIs (19/20 FY) Updated
Educated Travel Agents 3,500 annual
Training session Prime tour– 40
Brand USA Roadshow – 460
US Day by BWT date TBC – 320
Florida Day by Orinter – 200
Training session Ribeirão Preto
by Ancoradouro – 60
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Packet Pg. 271 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Training Session Abreutur - 20
Training Session Blumenau by Orinter – 40
Training Session Joinville by BWT – 35
Sales Mission Orinter & BWT – 100
Sales mission Curitiba – 50
Training session with BWT – 150
Orinter USA Day– 240
Training Session Casa do agente/Diversa Turismo -72
Orinter Road Show– 90
Cia Marítima Webinar- 95
BWT Youtube Live Session- 128
Aport Turismo-02
Training Session agents from the Countryside of SP- 04
Training Session Trend Operadora- 96
Training Session Countryside of SP-35
Training Diversa Turismo- 95
Training Prime Tour- 17
Training Europlus- 300
Training Visual 180
Total so far 2.829 agents trained
Newsletter sent to 3,000 travel agents from our data base
https://crm.aviarepstourism.com/bra/civicrm/mailing/view?reset=1&id=315
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PUBLIC RELATIONS
Media Meetings – emails & calls
Name Publication/Media Market Objective & Meeting Notes
Anderson Masetto Mercado & Eventos BR
E-mail exchanges regarding the
reopening of business phases in Paradise
Coast
Rodrigo Vieira Panrotas BR
E-mail exchanges regarding the
reopening of business phases in Paradise
Coast
Camila Luchesi Brasilturis BR
E-mail exchanges regarding the
reopening of business phases in Paradise
Coast
Paulo Basso Jr Diário do Grande
ABC BR
E-mail exchanges regarding the
reopening of business phases in Paradise
Coast
Results
• Rota de Férias| https://rotadeferias.com.br/principais-parques-nacionais-dos-eua/
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Packet Pg. 274 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
• Diário do Grande ABC| https://www.dgabc.com.br/Noticia/3456591/principais-parques-nacionais-dos-
eua-reabrem-confira-fotos
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Packet Pg. 275 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
• Diário do Grande ABC| https://www.dgabc.com.br/Noticia/3195693/os-melhores-lugares-do-mundo-
para-ver-animais-na-natureza
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Packet Pg. 276 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Description
Media Subject Date
Copies/
Pageviews/Impressions
Rota de Férias Check out a list of the reopening phases
of some US National Parks June 19th 130.000
Diário do
Grande ABC
Check out a list of the reopening phases
of some US National Parks June 19th 75.000
Diário do
Grande ABC
The best places in the world to see wild
animals June 5th 75.000
SOCIAL MEDIA OVERVIEW
Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and
Instagram. AVIAREPS oversee the projects and posts.
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr = 25,277 fans on the page.
Promoting Nature
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Packet Pg. 277 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Promoting The Everglades
Instagram Paradise Coast
Instagram address is https://www.instagram.com/paradisecoastbr/= 2,276 followers
Promoting Nature
Promoting The Everglades
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Packet Pg. 278 Attachment: Consolidated Staff Reports- June Activity (12976 : Tourism Staff Reports)
Next steps (July)
Trade
• Monitor de results of Agaxtur Coop ( e-learning platform)
• Book training with Visit Florida
• Training Hurb OTA - 21st July
• Training BRT TO - 21st July
• Book Training with Luxury Travel Agents
• Speak to some LGBTQ/ Honeymoon and niche market agents
• Promote LGBTQ opportunities – Pride Month
• Promote the reopening of travel and tourism related business
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