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TDC Minutes 06/22/2020 June 22, 2020 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 22, 2020 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Kathleen Brock Ed (Ski) Olesky Amanda Cox Michael McCabe (Excused) Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator 35.A.3 Packet Pg. 1250 Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020) COLLIER COUNTY Tourist Development Council AGENDA June 22, 2020 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice -Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilman Michael McCabe All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. June 2020 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. May 22, 2020 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to review Tourist Development Tax Grant Applications and provide recommendations for FY 21 Category B Marketing & Events ($65,000) and Category C-2 Non -County Owned/Operated Museums ($250,000) and make a finding that these expenditures promote tourism. B. Recommendation for the TDC to recommend approval of the combined FBU National Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each event to 2025 and make a finding that this action promotes tourism. C. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming September and October 2020 Sports Tourism Events up to $29,450 and make a finding that these expenditures promote tourism. D. Recommendation to award Request For Proposal (REP) # 20-7706 for Tourism Public Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to execute the County Attorney approved contract and make a finding that this expenditure promotes tourism. Collier County Tourist Development Council Page 2 Printed 611612020 June 2020 E. Recommendation to approve the agreement with Cision USA, Inc. to provide Media Monitoring Services to the Tourism Division for FY 20-FY 23 and make a finding that this action promotes tourism. 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - July 27, 2020 14. Adjournment Collier County Tourist Development Council Page 3 Printed 611612020 June 22, 2020 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. The meeting was conducted via Zoom with Mr. Wert, Ms. Greene, Mr. McAlpin, Commissioner Solis, Ms. Becker and Mr. Olesky present in the Board of County Commissioners meeting room. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Olesky moved to approve the Agenda subject to adding items 7. F – Aptim Local Government Funding Request (LGFR) and 7.G. - CSA Ocean Sciences (CSA) Hardbottom Monitoring Second by Ms. Becker. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting May 22, 2020 Ms. Becker moved to approve the minutes of the May 22, 2020 meeting as presented. Second by Mr. Rios. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Recommendation to review Tourist Development Tax Grant Applications and provide recommendations for FY 21 Category B Marketing & Events ($65,000) and Category C-2 Non- County Owned/Operated Museums ($250,000) and make a finding that these expenditures promote tourism. 35.A.3 Packet Pg. 1251 Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020) June 22, 2020 3 Mr. Wert presented the Executive Summary noting: Category “B”- Marketing & Events Grants Artis-Naples – The request for $50,000, is to promote the 2020 Naples International Film Festival (NIFF) in October. Funding will be used to promote the festival through digital and social media outlets, in addition to advertising in film industry publications. Staff recommends up to $50,000 for out of area advertising and promotion for the Film Festival in 2020. Gulfshore Opera - The request for $15,000, is to promote the 2020-2021 lineup of productions and concerts in numerous venues throughout Collier County. Staff recommends funding for FY 21 up to $15,000 for out of area promotion of the 2020 - 2021 opera season productions and concerts. The Council inquired on social distancing plans for the Artis Naples and Gulfshore Opera events. Kathleen van Bergen, Artis Naples reported social distancing and safety plans are in place for the events. Mr. Wert reported he would contact representatives of Gulfshore Opera to determine the measures being utilized and report back to the Council. During Council discussion it was noted it would be beneficial to add a clause to the contracts requiring the events be in compliance with any Centers for Disease Control and Prevention (CDC) guidelines in effect at the time of the event. Mr. Rios moved to recommend the Board of County Commissioners approve the Category B Grant Requests in the amount of funds as recommended by Staff and finds the expenditure promotes tourism. Said recommendation subject to Staff adding a clause in the contracts the organizer shall be required to comply with all CDC guidelines in effect at the time of the event. Second by Ms. Becker. Carried unanimously 8 – 0. Category C-2- Non- County Owned/Operated Museums Artis-Naples - The request for $500,000 is for exhibit acquisition and promotional expenditures for an exhibition of Dale Chihuly’s glass art at the Baker Museum, that will run from late October 2020 thru January 2021. Staff is recommending funding for FY 21 of up to $50,000. Naples Botanical Garden - The request is for $50,000 for exhibit rental and promotional expenditures for the popular holiday exhibit, “Nightlights in the Garden” that will run from October 2020 - January 2021. Staff recommends funding for FY 21 up to $50,000. Golisano Children’s Museum of Naples C’mon – The request is for a $350,000 grant to acquire and promote traveling exhibits to the museum in FY 21. Exhibit options include, “Paw Patrol,” “Argentina’s Nino’s,” “Teenage Mutant Ninja Turtles: Secrets of the Sewer” with additional exhibit offerings available depending upon availability. Staff is recommending funding for FY 21 up to $50,000. Naples Zoo – The request is for $242,366 for exhibit rental and promotional expenses for a traveling exhibit entitled, “BrickLive Animal Paradise” that will run from November 2020 - April 2021. Staff recommends funding for out of area promotional costs and exhibit fees for FY 21 of up to $50,000. Donna McGinnis, Naples Botanical Garden addressed the Council noting the requirements for social distancing have been included in the application filed with the County. Ms. Becker moved to recommend the Board of County Commissioners approve the Category C-2 Grant Requests in the amount of funds as recommended by Staff and finds the expenditure promotes tourism. Said recommendation subject to Staff adding a clause in the contracts the 35.A.3 Packet Pg. 1252 Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020) June 22, 2020 4 organizer shall be required to comply with all CDC guidelines in effect at the time of the event. Second by Mr. Rios. Carried unanimously 8 – 0. B. Recommendation for the TDC to recommend approval of the combined FBU National Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each event to 2025 and make a finding that this action promotes tourism. Mr. Wert presented the Executive Summary noting the FBUNC agreement was previously approved by the BCC and the organizers wish to extend the term on each event to 2025 and combine the two events into one Agreement, to facilitate payments under the contract. There are no budgetary changes required to fulfill the agreement. Mr. Rios moved to recommend the Board of County Commissioners approve the combined FBU National Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each event to 2025 and finds the action promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. C. Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the upcoming September and October 2020 Sports Tourism Events up to $29,450 and make a finding that these expenditures promote tourism. Mr. Wert presented the Executive Summary noting the requests are as follows: Publix Labor Day Soccer Cup (Soccer Skills Fl Inc) - scheduled for September 5-7, 2020 at North Collier Regional Park and is a boys and girls youth soccer event ages 7-16 years old - $6,600 Naples Kick off Soccer (Azzuri Storm managed by Kick Off Soccer) - scheduled for September 19- 20, 2020 at North Collier Regional Park, and is a youth girls and boys soccer event ages 7-16 years old - $6,100. Alligator Alley Fall Baseball Classic (Florida Premier Baseball League, Inc) - scheduled for October 2-4, 2020 at North Collier Regional Park, Veteran Community Park and Golden Gate Community Park, and is a boy’s youth soccer event ages 7-16 years old - $5,250. International Soccer Qualifier (Soccer Skills Fl Inc) - scheduled for October 24-25, 2020 at North Collier Regional Park, a girls and boys youth soccer event ages 7-16 years old - $11,500. During Council discussion, the following was noted: • It would be beneficial to add language to any agreements requiring compliance for any CDC guidelines in effect at the time of the event. • Consideration will be given to developing a policy to help support the events, with reduced participation due to the COVID-19 pandemic, as currently the County only reimburses funds based on the number of room night generated. Mr. Rios moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming September and October 2020 Sports Tourism Events up to $29,450 and finds the action promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. D. Recommendation to award Request For Proposal (RFP) #20-7706 for Tourism Public Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to execute the County Attorney approved contract and make a finding that this expenditure promotes tourism. 35.A.3 Packet Pg. 1253 Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020) June 22, 2020 5 Mr. Wert presented the Executive Summary, noting the County received 4 proposals for the service and the selection committee recommended the contract be awarded to the current vendor, Lou Hammond & Associates. Ms. Becker moved to recommend the Board of County Commissioners award Request For Proposal (RFP) #20-7706 for Tourism Public Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to execute the County Attorney approved contract and finds the expenditure promotes tourism. Second by Mr. Rios. Carried unanimously 8 – 0. E. Recommendation to approve the agreement with Cision USA, Inc. to provide Media Monitoring Services to the Tourism Division for FY 20-FY 23 and make a finding that this action promotes tourism. Mr. Wert presented the Executive Summary, noting only a handful of companies nationwide provide this service. Cision was approved as the Sole Source provider for the services by County Procurement on February 7, 2020 and has agreed to hold their annual price for three years at $13,975 per year. Mr. Rios moved to recommend the Board of County Commissioners approve the agreement with Cision USA, Inc. to provide Media Monitoring Services to the Tourism Division for FY 20-FY 23 and finds the expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0. F. ES Aptim Local Government Funding Request (LGFR) Mr. McAlpin presented the Executive Summary “Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2021- 2022 Local Government Funding Request under Contract No.18-7432-CZ for time and material not to exceed $22,713.99, authorize the Chairman to execute the work order, and make a finding that this item promotes tourism.” He noted the work is to assist the County with their Grant applications for cost sharing expenses associated with beach projects. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide professional engineering services for 2021-2022 Local Government Funding Request under Contract No.18-7432-CZ for time and material not to exceed $22,713.99, authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0. G. CSA Ocean Sciences (CSA) Hardbottom Monitoring Mr. McAlpin presented the Executive Summary “Recommendation to approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2020 with CSA Ocean Sciences, Inc. for Time and Material not to exceed $159,997.30 under the already approved and executed Contract No. 17- 7188, authorize the chairman to execute the work order for the proposed services, and make a finding that this item promotes tourism” for consideration. He noted the work is a requirement of the County’s permit and will be completed during July and August of 2020 Mr. Rios moved to recommend the Board of County Commissioners approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2020 with CSA Ocean Sciences, Inc. for Time and Material not to exceed $159,997.30 under the already approved and executed Contract 35.A.3 Packet Pg. 1254 Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020) June 22, 2020 6 No. 17-7188, authorize the chairman to execute the work order for the proposed services and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0 8. Old Business None 9. Council Member Discussion Ms. Brock reported the Museum of the Everglades is now open, however the Visitor’s Center remains closed, as Staff is volunteer based. Mr. Hill noted lodging occupancy rates are slowly increasing due to demand from interstate travelers. Ms. Cox commented the concept of altering grant requirements for limited participation sports events should be considered given the current state of the pandemic. Ms. Kerns queried on the status of establishments being able to provide take out liquor with it noted the practice is now permitted in the State of Florida. Mr. Rios reported the beaches on Marco Island remain open. Mr. Olesky recognized the County for the efforts to help combat the COVID-19 issues in Immokalee. Ms. Becker commented the ribbon cutting for the new sports complex is scheduled for July 2nd. The 3rd Street concierge remains closed at this point in time and she participated in a Webinar held by Visit Florida. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Anne Wittine B. Paradise Advertising – Amber de Lisser, Cyndy Murieta, Barbara Karasek and Jennifer Adams C. Lou Hammond Group – Jack Wert D. Collier County Tourist Tax Collections – Jack Wert E. Miles Partners – Website Activity – Kate Bradshaw F. Digital & Social Media- Paradise Advertising and Zebra Brazil - Jack Wert G. County Museums – Amanda Townsend 11.Tourism Staff Reports Mr. Wert provided the activity reports as necessary, (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) provided to TDC members on a digital link to the County website, and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives 35.A.3 Packet Pg. 1255 Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020) 7-27-20X35.A.3Packet Pg. 1256Attachment: June 22 Approved Minutes (13066 : Tourist Development Council - July 27, 2020)