TDC Minutes 10/23/2006 R
October 23,2006
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, October 23,2006
LET IT BE REMEMBERED, that the Collier County Tourist
Development Council in and for the County of Collier, having conducted
business herein, met on this date at 9:00 a.m. in REGULAR SESSION in
Building "F" of the Government Complex, Naples, Florida, with the
following members present:
Chairman: Commissioner Frank Halas
Susan Becker
Murray H. Hendel
Clark Hill
Rick Medwedeff
Bob Miller
Ed (Ski) Olesky (excused)
John Sorey III
Glenn Tucker (excused)
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Heidi Ashton, Assistant County Attorney
Colleen Greene, Assistant County Attorney
Kelly Green, Administrative Assistant
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Collier County: October 23, 2006
Page 1 of2
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
October 23, 2006, 9:00am
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
* Requires TDC Action
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
1. Welcome Mr. Bob Miller - Everglades City TDC Appointee
IV, Changes and Approval of Agenda
V. Approval of TDC Minutes *
1. * RegyLarMeeting Se-R~!JLbeLL5,20QQ
2. * SJtQCQITLrTIJttee Meetin9-QctQber 9,_2QQ6
VI. New Business
1. * B.esearcIJ SeOlicesnCIJaDge_Ord~L-E'tgns~KLa9-es
2. * Dune RestoIatjQnJ)roj~ct
3. * 'Nlgg1n~:U)as~WQrJ<-OLder
4. * Vl,Ijggins~~ss change Qcdes- Subag\.teQUSSeOlices, ID~
VII. Old Business
VIII. Staff Report Presentations
1. Section I
a. KlagesB.esearch-=-Walte[-'~Jage~
b. paradjseAdvertislmL__ CeggcHames
2. Sectiol1 II
a. Director's Report - Jack Wert
i. Smith Travel Reports
ii. Quarterly Financial Review
b. Sales Manager Report - Debi Debenedetto
c. P.R. Manager Report - JoNell Modys
d. Film Coordinator Report - Maggie McCarty
e. Phase V - Fulfillment & Call Summary - Ginny DeMas
f. Search Engine Report - Jack Wert
IX. Detailed StaJf Reports
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - November 27, 2006 - Naples Botanical Garden, 4820
Bayshore Road, Naples, FL 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any,
in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112,
(239) 774-8380.
http://www.colliergov.netlindex.aspx?page= 1528
10/1812006
Collier County: October 23,2006
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners) before the Board
of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board
Minutes and Records Department.
http://www.colliergov.net/index.aspx?page= 1528
Page 2 of2
10/1812006
October 23,2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9:01
a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
The new member of the Council Bob Miller was welcomed.
A quorum was established with Rick Medwedeff absent at the time of roll cal1.
IV. Changes and Approval of Agenda
Add:
"VI. New Business, 5. Dredging of Clam Pass, and 6. FY07 Budget"
Rick Medwedeff joined the meeting at 9:05 a.m.
The Chairman approved the agenda as amended.
V. Approval ofTDC Minutes
1. Regular Meeting September 25, 2006
Ms. Becker moved to approve the minutes for September 25, 2006.
Changes:
- Page #6 Mr. Sorey would like his comment to read "The Core of Engineers
may not pay for the dredging of the Gordon River channe1."
Mr. Sorey moved to approve the minutes for September 25, 2006. Second
by Mr. Hill. Carries unanimously 7-0.
2. Subcommittee Meeting October 9, 2006
Mr. Medwedeff moved to approve the October 9, 2006 Subcommittee
Meeting minutes. Second by Mr. Hill. Motion caries 7-0.
VI. New Business
1. Research Services Change Order - Evans Klages
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October 23,2006
Mr. Wert reviewed Executive Summary "Recommend Approval of Change
Order #2 for Contract #03-3538 with Evans Klages, Inc. for research services
in the amount of$12,000 and authorizing the County Manager or his designee
to execute Change Order #2 after approval by the County Attorney's Office"
(see attachment).
Mr. Hill moved to approve Executive Summary "Recommend Approval
of Change Order #2 for Contract #03-3538 with Evans Klages, Inc. for
research services in the amount of $12,000 and authorizing the County
Manager or his designee to execute Change Order #2 after approval by
the County Attorney's Office." Second by Ms. Becker. Motion carries
unanimously 7-0.
2. Dune Restoration Project
Mr. McAlpin reviewed Executive Summary "Recommend approval of award
of Bid 06-4041 to Aquatic Plants of Florida, Inc. for Dune Vegetation Repair
and Rebuild on a unit-price basis not to exceed $719,472.24 (Project No.
905271)" (see attachments).
Mr. Sorey moved to approve Executive Summary "Recommend approval
of award of Bid 06-4041 to Aquatic Plants of Florida, Inc. for Dune
Vegetation Repair and Rebuild on a unit-price basis not to exceed
$719,472.24 (Project No. 905271)" and recommend to Mr. McAlpin to
have publicity. Second by Mr. Hendel. Motion carries unanimously 7-0.
3. Wiggins Pass Work Order
Mr. McAlpin reviewed Executive Summary "Recommend Approval of Work
Orders HM-FT-3902-06-05 and HM-FT-3902-06-06 under contract NO. 06-
3902 with Humiston & Moore Engineers for permitting, surveying and
construction observations of Wiggins Pass Maintenance & Dredging Project
No. 900012 for a not-to-exceed, lump sum/time and material price of
$67,665.00" (see attachments).
Mr. Halas moved to approve Executive Summary "Recommend
Approval of Work Orders HM-FT-3902-06-05 and HM-FT-3902-06-06
under contract NO. 06-3902 with Humiston & Moore Engineers for
permitting, surveying and construction observations of Wiggins Pass
Maintenance & Dredging Project No. 900012 for a not-to-exceed, lump
sum/time and material price of $67,665.00". Second by Mr. Sorey.
Motion carries unanimously 7-0.
4. Wiggins Pass Change Order - Subaqueous Services, Inc.
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October 23, 2006
Mr. McAlpin reviewed Executive Summary "Recommendation to approve
Change Order No.1 to Contract No. 06-3925 "South Marco Beach
RenourishmentlCaxambus Pass Dredging" (Project 905001) with Subaqueous
Services, Inc. for the dredging of Wiggins Pass in the estimated amount of
$682,000" (see attachments).
If the project is completed within 21-28 days the price will be as stated within
the documents. If the project is completed in less than 21 days there will be a
$.50 refund per cubic yard. If the weather forces the project to go over 28
days then an additional $.44 change per cubic yard will be added to the price.
The Mobilization cost is $415,940, the Monitoring cost is $10,000 and the
Dredging and Placement cost is $256,060 which adds up to $682,000. If the
dredging does not bring up beach quality sand then dredging will not
continue.
Mr. Halas moved to approve Executive Summary "Recommendation to
approve Change Order No.1 to Contract No. 06-3925 "South Marco
Beach Renourishment/Caxambus Pass Dredging" (Project 905001) with
Subaqueous Services, Inc. for the dredging of Wiggins Pass in the
estimated amount of $682,000." Second by Mr. Sorey. Motion carries
unanimously 7-0.
5. Dredging of Clam Pass
Mr. McAlpin reviewed Executive Summary "Recommend approval of
Change Order No.1 under Contract 06-3960 with Energy Resources, Inc. for
the dredging of Clam Pass in an amount of$337,995 (Project No. 900281)"
(see attachments). Energy Resources is currently dredging Halderman Creek,
they have the needed special equipment to do this next project. All parties
that should be informed about the Clam Pass dredging are aware of the project
but not necessarily in agreement. There is a ten year permit to perform this
project which has been done in the past.
Mr. Hendel added that this matter was fully discussed at the Coastal
Advisory Council where it passed 6 to 2.
Mr. Sorey moved to approve Executive Summary "Recommend approval
of Change Order No.1 under Contract 06-3960 with Energy Resources,
Inc. for the dredging of Clam Pass in an amount of $337,995 (Project No.
900281)". Second by Mr. Hendel. Motion carries unanimously 7-0.
Mr. Sorey gave kudos to Mr. McAlpin and staff for their efforts in saving
funds with the reduction of mobilization costs.
6. FY07 Budget
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October 23,2006
Mr. Hendel pointed out that the projected budget amount is the same as it
was for last year which he feels should not be the case since this year will
have the increase of the one percent tax going into the revenues.
Mr. Wert replied that the projected budget for last year was $13,000,000,
while this year the projected budget is $13,600,000. There are many concerns
with this coming year which project flat revenues across the United States;
therefore the prudent thing is to stay projecting a flat year.
It was suggested that Mr. Hendel meet with Mr. Wert to discuss the issue
further.
Mr. Wert demonstrated a chart showing Collier County June and July feeder
markets.
Commissioner Halas requested to have the subject brought back to the next
meeting.
VII. Old Business
VIII. Staff Reports
1. Section I
a. Paradise Advertising - Cedar Hames
Mr. Hames gave a Power Point Presentation (see attachment). The New
York market takes time to build, but there is a shift from the New York
market going primarily to the East Coast, to now coming to the West
Coast. It is still a strong market that should be aggressively targeted.
It was discussed that the Miami area is a major market during the fourth
quarter. It was also brought out that the cut backs and cost of flights has
an influence on the New York market. Cedar Hames will address the
airline situation with New York.
The Tele Award that was won for the second year was displayed. A
television video was demonstrated.
Commissioner Halas suggested having the 30 second spots lined up to be
put on the weather channel especially in the geographic locations where
there are winter storm watches and on CNN and Fox when there is a
pending storm in the northern latitude.
b. Klages Research
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October 23,2006
Mr. Klages gave a presentation. Miami and Fort Lauderdale in the month
of June was the number one market from which this area drew its
visitation; with the second market being New York. Despite the decline of
visitors from New York it still remains a major market.
It was suggested to combine with Lee County to advertise in Europe.
The Council would like to know the comparison between Collier County
and Lee County within the European market since they have a full time
marketer over seas.
The meeting recessed at 10:31 a.m. reconvening at 10:41 a.m.
2. Section II
a. Director's Report - Jack Wert
Mr. Wert reviewed the sub-committee meeting findings. Hoteliers are
shifting some of their advertising funds from the off-season to season.
The full summer months helped recover from the slow season this past
year. This coming in-season should be better this year.
Mr. Hill mentioned that the group bookings in hotels are good but the
leisure market is down.
Mr. Medwedeff added that a strategy needs to be set up now, not once the
mark numbers have fallen. He feels the best opportunity is with P.R.
Mr. Wert is working on request for proposal for a firm to represent the
tourism in New York and Chicago. It has been suggested to look into
advertising the in-season market in order to maintain the level amount of
tourism previously experienced.
Mr. Sorey would like to see a presentation on the European endeavor
including what is happening in Lee County. Commissioner Halas added
the he would like to make sure there will be a value received.
i. Smith Travel Reports
Mr. Wert gave a power point presentation (see attachment) including
tax collections.
ii. Quarterly Financial Review
No report.
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October 23,2006
b. Sales Manager Report - Debi DeBenedetto
Ms. Haschak gave a power point presentation (see attachment) including
sale activities and reviewing Ms. DeBenedetto and her own activities.
Hoteliers have suggested that the promotions should be freshened-up.
Sports Marketing-
Ralph Pryor reviewed his activities in Las Vegas. Various sporting event
coordinators showed interest in coming to Collier County. There will be
ribbon cutting ceremony for the North Collier Regional Park Athletic
Complex on Saturday November 4th 9:00 a.m.
c. P.R. Manager Report - JoNell Modys
Ms. Modys gave a power point presentation (see attachment) reviewing
media communications and media featuring Collier County. She is
moving forward with the Paradise Coast Blueway trial. There will be a
joint Fort LauderdalelNaples F AM trip utilizing the Double Tree Hotels.
d. Film Coordinator Report - Maggie McCarty
Ms. McCarty gave a power point presentation (see attachment) over
viewing film activities.
e. Phase V - Fulfillment & Call Summary - Ginny DeMas
Mr. Wert gave a power point presentation (see attachment) reviewing
statistics on inquiries, leading States, and leading Countries.
f. Search Engine Report - Jack Wert
Mr. Wert gave a power point presentation (see attachment) reviewing the
statistics.
IX. Detailed Staff Reports
Detailed reports were included in the TDC members packets for their review.
X. Announcements
None
XI. Audience Input & Discussion
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October 23,2006
None
XII. Council Discussion
Mr. Hendel brought up the previously addressed subject of the accepting in-kind
for grants. Mr. Wert reviewed the procedures.
Ms. Becker thanked staff for follow-ups on projects.
Commissioner Halas will not be present at the November 2ih meeting.
XIII. Next Meeting Date/Location - November 27, 2006 - Naples Botanical
Garden, 4820 Bayshore Road, Naples, FL 34112
*****
There being no further business for the good ofthe County, the meeting was adjourned
by the order of the Chair at 11 :34 a.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Frank Halas
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