TDC Agenda 06/22/2020COLLIER COUNTY
Tourist Development Council
AGENDA
June 22, 2020
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Councilor Victor Rios
Councilman Michael McCabe
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman gra nts permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
June 2020
Collier County Tourist Development Council Page 2 Printed 6/16/2020
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. May 22, 2020 TDC Meeting Minutes
5. Presentations
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
C. Tourism Division
7. New Business
A. Recommendation to review Tourist Development Tax Grant Applications and provide
recommendations for FY 21 Category B Marketing & Events ($65,000) and Category C-2
Non-County Owned/Operated Museums ($250,000) and make a finding that these
expenditures promote tourism.
B. Recommendation for the TDC to recommend approval of the combined FBU National
Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for
each event to 2025 and make a finding that this action promotes tourism.
C. Recommendation to approve the use of Tourist Development Tax Promotion Funds to
support the upcoming September and October 2020 Sports Tourism Events up to $29,450
and make a finding that these expenditures promote tourism.
D. Recommendation to award Request For Proposal (RFP) # 20-7706 for Tourism Public
Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to
execute the County Attorney approved contract and make a finding that this expenditure
promotes tourism.
June 2020
Collier County Tourist Development Council Page 3 Printed 6/16/2020
E. Recommendation to approve the agreement with Cision USA, Inc. to provide Media
Monitoring Services to the Tourism Division for FY 20-FY 23 and make a finding that this
action promotes tourism.
8. Old Business
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Report
11. Tourism Staff Reports
A. Tourism Staff Reports
12. Detailed Staff Reports
13. Next Scheduled Meeting
A. Next Meeting Date - July 27, 2020
14. Adjournment
06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Item Summary: May 22, 2020 TDC Meeting Minutes
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/11/2020 12:35 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/11/2020 12:35 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/11/2020 12:36 PM
Tourism Jack Wert Director Completed 06/11/2020 1:46 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 06/11/2020 1:49 PM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:13 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:09 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
4.B.1
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1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida, May 22, 2020
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 A.M. in
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill (via Zoom)
Victor Rios (via Zoom)
Susan Becker (via Zoom)
Kathleen Brock (via Zoom)
Ed (Ski) Olesky
Amanda Cox (via Zoom)
Michael McCabe
Nancy Kerns (via Zoom)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Andrew Miller, Project Manager
4.B.1.a
Packet Pg. 5 Attachment: May 22 (12634 : May 22, 2020 TDC Meeting Minutes)
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Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
The meeting was conducted via Zoom with Mr. Wert, Mr. Miller, Commissioner Solis, Mr. McCabe and
Mr. Olesky present in the Board of County Commissioners meeting room.
1. Call to Order – Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Ms. Kerns moved to approve the Agenda. Second by Ms. Becker. Carried unanimously 9 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting February 24, 2020
Mr. Hill moved to approve the minutes of the February 24, 2020 meeting subject to the
following changes:
• Page 4, paragraph 2, bullet point 4, #3 – to read “Broaden and Diversify the Visitor Base
Through Cultural Tourism.”
• Page 7, paragraph 1 – to read “Ms. Brock reported that the Grand Opening of the
Everglades City Visitor’s Center occurred on February 1st and the facility is open from
9:00 a.m. to 4:00 p.m. daily.
Second by Ms. Becker. Carried unanimously 9 - 0.
5. Presentations/Public Comment - (3 minutes each)
None
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
B. Beach Park Facilities
None
C. Tourism Division
None
7. New Business
A. Recommendation for the TDC to recommend that the Board of County Commissioners
approve funding for a truck haul beach renourishment project for the Naples Beach, just
south of Doctors Pass to the Florida Department of Environmental Protection (FDEP) R-60
4.B.1.a
Packet Pg. 6 Attachment: May 22 (12634 : May 22, 2020 TDC Meeting Minutes)
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beach monument, that is anticipated to begin in November 2020, for a not to exceed project
expenditure of $2,000,000, authorize necessary budget amendments, and make a finding that
this item promotes tourism (Project 90068).
Mr. McAlpin and Mr. Miller presented the above referenced Executive Summary noting the
request involves funding for a 35,000 CY truck haul beach renourishment project for the Naples
Beach from an area south of the Doctors Pass jetty to the R-60 monument.
The following was noted during Council discussion:
• The R-60 monument is located just north of Lowdermilk Park and the work in the area is
based on survey data completed in January, 2020 as the beach template does not meet the
requirements established for the locations in question.
• The project is slated to initiate after the Thanksgiving holiday and anticipated to take 5 – 8
weeks to complete.
• Staff continues to monitor the jetty in the vicinity of Doctors Pass that was installed to help
protect the upland structures south of the area to determine if any changes are necessary,
given it has been subject to accumulation of dead fish, seaweed, debris, etc.
• The City of Naples does clean the area on a regular basis and water quality testing indicates
there are no adverse impacts at this point in time.
• The beach area south of the proposed project will be surveyed in January of 2021, to
determine if any course of action needs to be taken to ensure the width of the beaches are
maintained to an adequate standard.
• The status of the outfall pipes on the Naples beaches have no impact on scheduling or work
related to the renourishment projects undertaken by the County.
• The study, being conducted by the US Army Corps of Engineers for the County’s beach
resiliency and associated recommendations, continues with a draft anticipated in July of
2020, at which time public meetings will be held on the plan.
Mr. Rios moved to recommend the Board of County Commissioners approve funding for a truck
haul beach renourishment project for the Naples Beach just south of Doctors Pass to the Florida
Department of Environmental Protection (FDEP) R-60 beach monument that is anticipated to
begin in November 2020 for a not to exceed project expenditure of $2,000,000, authorize
necessary budget amendments and finds the item promotes tourism. Second by Ms. Becker.
Carried unanimously 9 – 0.
B. Recommendation that the TDC recommend that the Collier County Board of County
Commissioners approve a work order with Taylor Engineering, Inc. to provide professional
engineering services for Naples Beach Renourishment from just south of Doctors Pass to
Florida Department of Environmental Protection (FDEP) reference monument R-60 under
Contract No. 18-7432-CZ for time and material not to exceed $102,585.00 and make a finding
that this item promotes tourism.
Mr. McAlpin presented the above referenced Executive Summary noting it is a companion to Item
7.A for Taylor Engineering, Inc. to provide design and preparation of construction plans, develop
technical specifications, oversee bidding services, coordinate with permitting agencies for a Notice
to Proceed and serve as the Engineer of Record for the project.
Mr. Olesky moved to recommend the Board of County Commissioners approve a work order with
Taylor Engineering, Inc. to provide professional engineering services for Naples Beach
Renourishment from just south of Doctors Pass to Florida Department of Environmental
Protection (FDEP) reference monument R-60 under Contract No. 18-7432-CZ for time and
4.B.1.a
Packet Pg. 7 Attachment: May 22 (12634 : May 22, 2020 TDC Meeting Minutes)
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material not to exceed $102,585.00 and finds the item promotes tourism. Second by Mr. Hill.
Carried unanimously 9 – 0.
C. Recommendation that the TDC recommend that the Collier County Board of County
Commissioners approve Post-COVID Recovery Marketing Plan and the use of $1,000,000
from Tourism Division Emergency Advertising Reserves to support that plan to mitigate the
current and future negative visitor impacts in Collier County from the Coronavirus (COVID-
19) Pandemic and make a finding that this action promotes tourism.
Mr. Wert presented the above referenced Executive Summary and provided a brief history on
business in the first 2 – 3 months of 2020 which was strong. With the onset of the pandemic,
business dropped substantially at the end of March and April and a plan for recovery has been
developed and is divided into 3 phases; React, Rethink and Recover. He noted:
• Phase 1 included ceasing the regular advertising campaign and initiating “soft messaging” in
early April to address the pandemic.
• Phase 2, Rethink, is based on data developed from various parties and will target the drive
market with the goal of providing authentic experiences in the area and is anticipated to
initiate in June.
• Phase 3 is anticipated to begin in October/November when the messaging will return to
“Vacation Well,” the previously established program.
• The existing funding within the budget was utilized for Phase 1; Staff is seeking
authorization of use of emergency funds of $1,000,000 to aid in implementing Phase 2 and 3
($500,000 for each phase).
• The next steps in the process include input from tourism partners on the plan and approval by
the Board of County Commissioners, followed by roll out of the plan.
• Research will be conducted throughout Phase 2 to determine any changes which may need to
be made before implementing Phase 3, the regular advertising campaign.
During Council discussion, the following was noted:
• Concern on implementing Phase 2 in June which may be too early given the status of the
pandemic.
• Consideration be given on implementing some type of public information program for the
residents whose public perception of soliciting visitors to the area may be negative given the
status of the pandemic - Staff noted the east coast of Florida will not be targeted as they are
well aware of the Naples marketplace.
• There should be a focus on attempting to increase length of stays for the drive market
consumer given they generally visit for shorter term vacations/get away.
• The concept of businesses cost sharing in the program is good, however may not be feasible
given the current economic state of small business in the area due to the recent shutdowns.
• The need to ensure any decisions made is based on accurate information and the best
available science.
• The funding amount requested for Phase 3 is $500,000, however Staff hopes to only utilize
$250,000 with the additional funds held as in “reserve” in case they are needed.
• One benefit of Phase 2 is the summer has traditionally been a time when the drive market
consumer has been targeted for visitation to the area.
Speaker
Commissioner Taylor reported she has been in contact with officials at the City of Miami Beach
and Dade County who have indicated there is no timeline for the opening of beaches in their
jurisdictions and a decision will not be made until the positive testing results drop below 10 percent.
4.B.1.a
Packet Pg. 8 Attachment: May 22 (12634 : May 22, 2020 TDC Meeting Minutes)
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Mr. Hill moved to recommend the Board of County Commissioners approve Post-COVID
Recovery Marketing Plan and the use of $1,000,000 from Tourism Division Emergency
Advertising Reserves to support that plan to mitigate the current and future negative visitor
impacts in Collier County from the Coronavirus (COVID-19) Pandemic and finds the item
promotes tourism. Second by Ms. Cox. Motion carried 8 “yes” – 1 “no.” Ms. Becker voted “no”
expressing concern on implementing Phase 2 of the Plan as early as June.
D. Recommendation that the TDC recommend that the Collier County Board of County
Commissioners approve Agreement #20-037-NS between Collier County and SearchWide
Global, Inc., for recruiting services for Deputy Director -Tourism, and make a finding that the
expenditure of funds related to the Agreement promotes tourism.
Mr. Wert presented the above referenced Executive Summary noting the out of pocket expenses for
the proposed vendor are anticipated to be minimal as they are not traveling to Naples as part of the
work. The proposal is anticipated to be approved by the Board of County Commissioners at their
first meeting in June and the activity should take 6 weeks to complete.
Ms. Becker moved to recommend the Board of County Commissioners approve Agreement #20-
037-NS between Collier County and SearchWide Global, Inc., for recruiting services for Deputy
Director-Tourism and finds the expenditure of funds related to the agreement promotes tourism.
Second by Ms. Kerns. Carried unanimously 9 – 0.
8. Old Business
A. Expenditure and Revenue Review of Tourist Development Tax supported funds for the First
Quarter of Fiscal Year 2020
Mr. Wert presented the above referenced summary for informational purposes and provided an
overview of the Department’s first quarter financial status. If a Council Member has any questions on
the report, they may contact Staff for an explanation.
9. Council Member Discussion
Ms. Cox recommended consideration be given to reviewing the policy and standards associated with the
Convention and Visitors Bureau’s group meetings enhancement program be reviewed to determine if
any changes are necessary to address technological advances in the arena. As an example, future
gatherings may include allowing certain participants to appear virtually at the functions.
Ms. Becker recommended the County proceed cautiously on the re-opening of services and associated
advertising.
Ms. Brock queried when the Visitors Centers may reopen, with Mr. Wert noting the most likely
scenario is to coordinate the endeavor with the State’s openings of similar facilities.
Mr. McCabe noted the beaches are the main attraction for visitors to the area and maintaining them at a
high standard should be a priority for the Council.
10. Marketing Partner Reports
These reports (Marketing Partner Reports-Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media-Paradise Advertising, Book Direct, County Museums) are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as
needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
4.B.1.a
Packet Pg. 9 Attachment: May 22 (12634 : May 22, 2020 TDC Meeting Minutes)
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A. Research Data Services – Anne Wittine
B. Paradise Advertising – Amber de Lisser, Cyndy Murieta and Jennifer Adams
C. Lou Hammond Group – Jack Wert
D. Collier County Tourist Tax Collections – Jack Wert
E. Miles Partners – Website Activity – Jack Wert
F. Digital & Social Media- Paradise Advertising and Zebra Brazil – Jack Wert
G. County Museums – Amanda Townsend
11.Tourism Staff Reports
Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales,
Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications,
Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital
link to the County website and will be presented to the TDC on an as needed basis. TDC members
may request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – June 22, 2020
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:55 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
_________________________________
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on _________________ as presented________ or as
amended ___________.
4.B.1.a
Packet Pg. 10 Attachment: May 22 (12634 : May 22, 2020 TDC Meeting Minutes)
06/22/2020
EXECUTIVE SUMMARY
Recommendation to review Tourist Development Tax Grant Applications and provide
recommendations for FY 21 Category B Marketing & Events ($65,000) and Category C-2 Non-
County Owned/Operated Museums ($250,000) and make a finding that these expenditures promote
tourism.
______________________________________________________________________________
OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist
Development Tax Category B and C-2 grant applicants for FY 21.
CONSIDERATIONS: Tourism Grant Applications were made available on our County Tourism
website in February and were due May 8, 2020. In accordance with the Grant Guidelines, the applications
were reviewed by Tourism Department staff to verify they met the Grant Guidelines and then by the
County Attorney’s Office for legal sufficiency. Based on these reviews, Tourism staff has made
suggestions below on the funding level for each applicant.
Category “B”- Marketing & Events Grants
Artis-Naples
This application funding request is for $50,000 to promote the 2020 Naples International Film Festival
(NIFF) in October. As of January 1, 2017, NIFF became part of the Artis-Naples portfolio. The
organization received grant funding in 2019 - $50,000; 2018 - $25,000; 2017 - $25,000. Funding will be
used to promote the festival through digital and social media outlets in addition to advertising in film
industry publications. The organization projects 1,436 overnight visitors, 718 room nights and TDT
revenue of $8,121. Staff recommends up to $50,000 for out of area advertising and promotion for the
Film Festival in 2020.
Gulfshore Opera
This application funding request is for $15,000 to promote the 2020-2021 lineup of productions and
concerts in numerous venues throughout Collier County. The organization received funding in 2019 -
$15,000 and is requesting funding for FY 21 for advertising assistance to attract out of area attendees to
its concert lineup via social media, website, print and a radio and television media campaign. The
organization projects 1200 overnight visitors, 50 room nights and TDT revenue of $5,626. Staff
recommends funding for FY 21 up to $15,000 for out of area promotion of the 2020 - 2021 opera season
productions and concerts.
Category C-2- Non- County Owned/Operated Museums
Artis-Naples
This application funding request is for $500,000 for exhibit acquisition and promotional expenditures for
an exhibition of Dale Chihuly’s glass art at the Baker Museum that will run from late October 2020 thru
January 2021. The organization has had past grants using Category C-2 funds in 2019 - $250,000; 2018 -
$200,000, 2017 - $175,000, 2016 - $150,000, 2012 - $25,000, 2009 - $20,000. The organization projects
18,020 overnight visitors, 9,010 room nights and TDT revenue of $73,426 over the course of the exhibit.
The expenditures requested meet the grant guidelines but with projected TDT down dramatically, staff is
recommending funding for FY 21 of up to $50,000.
Naples Botanical Garden
7.A
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This funding request is for $50,000 for exhibit rental and promotional expenditures for the popular
holiday exhibit, “Nightlights in the Garden” that will run from October 2019 - January 2020. The
organization has received past grants in 2019 - $150,000; 2018 - $150,000, 2017 - $150,000, 2016 -
$150,000, 2011 - $63,000, 2010 - $75,000, 2009 - $150,000. The organization projects 35,000 overnight
visitors, 35 room nights and TDT revenue of $66,311 for the duration of the event. The expenditures
requested meet the grant guidelines and staff recommends funding for FY 21 up to $50,000.
Naples Botanical Garden
This funding request is for $50,000 for exhibit rental and promotional expenditures for an exhibit entitled,
“Steve Tobin: Nature Underground” that will run from October 2020 - September 2021. The
organization has received past grants in 2019 - $150,000; 2018 - $150,000, 2017 - $150,000, 2016 -
$150,000, 2011 - $63,000, 2010 - $75,000, 2009 - $150,000. The organization projects 200,000
overnight visitors, 340 room nights and TDT revenue of $370,379 for the duration of the event. The
expenditures requested meet the grant guidelines and, staff recommends funding for FY 21 of up to
$50,000.
.
Golisano Children’s Museum of Naples
C’mon is applying for a $350,000 grant to acquire and promote traveling exhibits to the museum in FY
21. Exhibit options include, “Paw Patrol,” “Argentina’s Nino’s,” “Teenage Mutant Ninja Turtles:
Secrets of the Sewer” with additional exhibit offerings available depending upon availability. C’mon has
received grants in 2019 - $326,100; 2018 - $206,400, 2017 - $150,000, 2016 - $111,176; 2014 -
$100,000; 2010 - $100,000; 2009 - $75,000; 2008 - $150,000. The organization projects 24,800 overnight
visitors, 2480 room nights and TDT revenue of $45,136. The expenditures requested meet the grant
guidelines, but with projected TDT down dramatically staff is recommending funding for FY 21 up to
$50,000.
Naples Zoo
This application for grant funding is for $242,366 for exhibit rental and promotional expenses for a
traveling exhibit entitled, “BrickLive Animal Paradise” that will run from November 2020 - April 2021.
This organization has received grants in 2019 - $170,421; 2018 - $165,921, 2017 - $129,073, 2009 -
$40,000 and 2008 - $121,000. The organization projects 145,000 overnight visitors, 12,000 room nights
and TDT revenue of $383,383 over the course of the exhibit. The expenditure requested meet the grant
guidelines, but with projected TDT down dramatically, staff recommends funding for out of area
promotional costs and exhibit fees for FY 21 of up to $50,000.
FISCAL IMPACT: Funding for Category B marketing grants in the amount of $40,000 and for
Category C-2 of $250,000 is included in the proposed FY 21 Tourism Division’s budget.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: For the Tourist Development Council to recommend BCC approval of the
above Category B marketing grant applications in the amount of $65,000 and the Category C-2 Non-
County Owned Museum grant applications in the amount of $250,000 and make a finding that these
expenditures promote tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. Cat. B Grant Guidelines (PDF)
7.A
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2. Cat. C-2 Grant Guidelines (PDF)
3. FY 21 Applicants Funding Recap Sheet (XLSX)
4. TDC Category B Grant Application - Artis Naples (PDF)
5. TDC Category B Grant Application GulfShore Opera (PDF)
6. TDC Category C-2 Grant Application - Artis Naples (PDF)
7. TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (PDF)
8. TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (PDF)
9. TDC Cat. C-2 Grant Application CMON (PDF)
10. TDC C-2 Grant Application Naples Zoo (PDF)
7.A
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06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 12635
Item Summary: Recommendation to review Tourist Development Tax Grant Applications and
provide recommendations for FY 21 Category B Marketing & Events ($65,000) and Category C-2 Non-
County Owned/Operated Museums ($250,000) and make a finding that these expenditures promote
tourism.
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/11/2020 12:48 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/11/2020 12:48 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/11/2020 12:48 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 06/11/2020 1:37 PM
Tourism Jack Wert Director Completed 06/11/2020 1:46 PM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:13 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:14 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
7.A
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ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
Category “B” Tourist Tax Grant funding is available for the following types of uses.
1. Advertising and promotional campaigns supporting events or marketing projects in media such as
broadcast, web and regional print and distribution and must be placed in media that runs outside Collier
County. Out of County distribution of promotional materials is encouraged to promote overnight visitor
stays in Collier County paid lodging.
2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost
and distribution of direct mail.
3. Web site development or enhancement to promote the event with links to the CVB website to increase
participation, attendance and awareness of the event and to generate hotel room nights and spending
throughout the County.
NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
1. Prize money, scholarships, awards, plaques, or certificates.
2. Staff or contest judges travel.
3. Projects restricted to private or exclusive participation.
4. Private entertainment, food, and beverages and lodging.
5. Legal, medical, engineering, accounting, auditing, or feasibility study expenses or fees.
6. Salaries or supplements to salaries for existing or future staff, or employment of personnel
directly or indirectly related to the project or event.
7. Tangible personal property including but not limited to office furnishings or equipment,
permanent collections, or individual pieces of art.
8. Interest or reduction of deficits and loans.
9. Expenses incurred or obligated prior to or after the project period.
10. Advertising and promotional materials distributed after the event.
11. Payments for services or goods purchased for previous or other events.
12. Capital or infrastructure projects.
13. Payment for expenses that occur or are delivered prior to or after the effective date of the
agreement with the grantee.
14. Advance deposits on any expenditure.
7.A.1
Packet Pg. 15 Attachment: Cat. B Grant Guidelines (12635 : FY 21 TDC Grant Application Review)
3
MARKETING GRANT CATEGORIES/GUIDELINES
Priority for grant funding will be given to events held or marketing run during our destination’s shoulder
and slow season (May- November). Events must have the ability to attract overnight visitors to Collier
County.
I Major Events: Staged in the County that will attract large numbers of overnight visitors from outside
the County. Examples are multiple-day art, food and entertainment festivals.
II First Time Events: These include newly created events, or ones that have little history.
Subsequent year funding will be determined by results of the first or subsequent year room night
production resulting from the event.
III Arts & Cultural Events: Two or more-day events that can bring significant number of out of
area visitors to Collier County using the same guidelines as events listed above.
IV Marketing Assistance: Organizations located in Collier County that request marketing
assistance for projects highlighting more than one tourism business that further the mission of the
TDC and the CVB and do not meet the guidelines for a Category C-2 Museum grant. Examples
would be production of brochures, maps, documentaries, special package promotions and facility
marketing programs.
7.A.1
Packet Pg. 16 Attachment: Cat. B Grant Guidelines (12635 : FY 21 TDC Grant Application Review)
2
ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
The following are examples of how Tourist Development Funds may be used by non-County owned and
operated museums to promote tourism to Collier County.
1. Advertising and promotional expenses in conjunction with an activity or event or promotion to
increase the number of overnight visitors to Collier County. Examples are: printing and distribution
of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad
placement cost and distribution of direct mail, email and social media.
2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB’s website
to increase participation, attendance and awareness of the event and
to generate hotel room nights and spending throughout the County.
3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the
museum or extend a visitor’s stays and spending in Collier County.
NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE:
1. Prize money, scholarships, awards, plaques, or certificates.
2. Projects restricted to private or exclusive participation.
3. Private entertainment, food, and beverages and lodging.
4. Legal, medical, engineering, accounting, auditing, or feasibility study fees.
5. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or
indirectly related to the project or event.
6. Tangible personal property including but not limited to office furnishings or equipment, permanent
collections, or individual pieces of art.
7. Interest or reduction of deficits and loans.
8. Expenses incurred or obligated prior to or after the project period.
9. Advertising and promotional materials distributed at the museum after the event.
10. Payments for services or goods purchased for previous or other events.
11. Capital or infrastructure projects.
12. Payment for expenses that occur or are delivered prior to or after the effective date of the
agreement with the grantee.
7.A.2
Packet Pg. 17 Attachment: Cat. C-2 Grant Guidelines (12635 : FY 21 TDC Grant Application Review)
FY 20-21 GRANT APPLICANTS SUMMARY
CATEGORY C-2 NON COUNTY MUSEUMS
APPLYING ORGANIZATION AMOUNT REQUESTED ELIGIBLE AMOUNT PER GUIDELINES RECOMMENDED FUNDING PROJECT DESCRIPTION NEW OR PAST GRANTEE REMARKS
Artis Naples $500,000.00 $500,000.00 $50,000.00
Traveling Exhibit - Chihuly Glass
Exhibit
Past: 2019 - $250,000; 2018 - $200,000;
2017 - $175,000; 2016 - $150,000; 2012 -
$25,000; 2009 - $20,000
Exhibit rental and related fees and out of market advertising expenses to
promote exhibit; appears to meet guidelines for C-2 grant.
Golisano Children's Museum of
Naples $350,150.00 $350,150.00 $50,000.00 Traveling Exhibits - Various
Past: 2019 - $326,100; 2018 - $206,400;
2017 - $150,000; 2016 - $111,176; 2014 -
$100,000; 2010 - $100,000; 2009 -
$75,000; 2008 - $150,000
Exhibit rental and out of market advertising expenses to promote exhibit;
appears to meet guidelines for C-2 grant.
Naples Botanical Garden 50000 (amended)$50,000.00 $50,000.00 Night Lights in the Garden
Past: 2019 - $150,000; 2018 - $150,000;
2017 - $150,000; 2016 - $150,000; 2011 -
$63,000; 2010 - $75,000; 2009 - $150,000
Exhibit rental and out of market advertising expenses to promote exhibit;
appears to meet guidelines for C-2 grant.
Naples Botanical Garden 50000 (amended)$50,000.00 $50,000.00 Steve Tobin: Nature Underground
Past: 2019 - $150,000; 2018 - $150,000;
2017 - $150,000; 2016 - $150,000; 2011 -
$63,000; 2010 - $75,000; 2009 - $150,000
Exhibit rental and out of market advertising expenses to promote exhibit;
appears to meet guidelines for C-2 grant.
Naples Zoo $242,366.00 $242,366.00 $50,000.00 BrickLive Animal Paradise
Past: 2019 - $170,421; 2018 - $165,921;
2017 - $129,073; 2009 - $40,000; 2008 -
$121,000
Exhibit rental and out of market advertising expenses to promote exhibit;
appears to meet guidelines for C-2 grant.
Total Category C Applications $1,092,516
CATEGORY B MARKETING & EVENTS
APPLYING ORGANIZATION AMOUNT REQUESTED ELIGIBLE AMOUNT PER GUIDELINES PROJECT DESCRIPTION NEW OR PAST GRANTEE REMARKS
Artis Naples for NIFF $50,000.00 $25,000.00 $25,000.00 2020 Naples Int'l Film Festival
Past: 2019 - $50,000; 2018 - $25,000; 2017 -
$25,000
Event scheduled for 10/22 - 10/25/20; promotion cannot begin until
10/1/20. Out of market advertising, appears to meet guidelines for B
grant. Exceeds category funding limit guideline.
Gulfshore Opera $15,000.00 $15,000.00 $15,000.00
2020-2021 Opera Productions and
Concerts in Collier County Past: 2019 - $15,000; 2018 - $20,000
Application is for out of area marketing for the 2020 - 2021 opera season
productions. Out of market advertising, appears to meet guidelines for B
grant.
Total Category B Applications $65,000.00
7.A.3
Packet Pg. 18 Attachment: FY 21 Applicants Funding Recap Sheet (12635 : FY 21 TDC Grant Application Review)
7.A.4
Packet Pg. 19 Attachment: TDC Category B Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.4
Packet Pg. 20 Attachment: TDC Category B Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.4
Packet Pg. 21 Attachment: TDC Category B Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.4
Packet Pg. 22 Attachment: TDC Category B Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.4
Packet Pg. 23 Attachment: TDC Category B Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.4
Packet Pg. 24 Attachment: TDC Category B Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
1
APPLICATION FOR GRANT FUNDING
GENERAL INSTRUCTIONS
1. Please submit your completed application in digital format (no zip files) via email to Kelly Green,
Tourist Tax Coordinator at Kelly.Green@colliercountyfl.gov or in printed format to the Tourism
Office, 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Kelly Green.
2. Complete each item of each applicable section. If a question does not apply to your organization,
please insert (N/A). Contact Kelly Green at 239-252-2384 or Kelly.Green@colliercountyfl.gov with
any questions.
3. Be sure to have your Chief Official and Secretary or their designee sign the application on the last
page.
4. One copy of each of the following items is required and attached to original application:
(X) Charter, Articles of Incorporation, By-Laws, Proof of Current State of Florida Status
(except government entities)
(X) Authority to apply for these tourism tax funds.
(X) IRS Determination Letter of non-profit status
(X) Form 990 (except government entities)
(X) Proof of Liability Insurance naming Collier County as an additional insured that will be in
effect during the grant period.
Name of Grant Preparer: (Please Print): Michelle Eddleman McCormick
Signature of Grant Preparer: Michelle Eddleman McCormick Date: 05/08/2020
7.A.5
Packet Pg. 25 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
2
COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “B” MARKETING OR EVENT GRANTS FY 20-21
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION Gulfshore Opera, Inc._________________________
(2) NAME OF PROJECT OR EVENT: Opera Productions and Concerts in Collier County 2018-2019
(3) Contact Person’s Name: Steffanie Pearce
Phone #: (239) 592-3925 Cell Phone #(239) 784-2994
E-mail Address: Steffanie@gulfshoreopera.org
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET: 3281 Golden Gate Blvd W.
CITY: Naples ST: FL ZIP__________
PHONE: (239) 592-3925 FAX: __________________________
WEBSITE: gulfshoreopera.org
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Steffanie Pearce
TITLE: General and Artistic Director
Phone #: (239) 592-3925 Cell Phone #(239) 784-2994
E-mail Address: Steffanie@gulfshoreopera.org
(6) ORGANIZATIONAL STRUCTURE: ( x ) NON-PROFIT ( ) GOVERNMENT AGENCY (
) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $15,000
(8) PROJECT TYPE (Check all that apply)
(x) PROMOTIONAL MATERIALS (Brochures, flyers, website)
(x) MARKETING PROGRAM (Advertising, Public Relations, Digital or Social Media)
( ) OTHER (Describe)____________________________________________________
7.A.5
Packet Pg. 26 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
3
(9) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? (X) YES ( ) NO
(10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
Gulfshore Opera is an opera company offering a combination of full-scale opera productions and
community concert each year. To elevate the artistic landscape of Collier County, nationally recognized
artists are contracted through a top New York Artists management firms. When internationally renowned
opera stars are brought in to play main roles in each production, there is an effect of burgeoning local arts
culture increasing the desirability of Collier as a destination for tourism for both domestic and
international. Delivering a wide range of repertoire, Gulfshore Opera’s concert programs are quite
diverse to attract broad audience appeal.
Gulfshore Opera is currently in the process of finalizing the schedule for the 2020/2021 Season and has
already locked in several venues and dates. The list, including those in process of finalizing includes the
following events.
Season 7 (2020-21) Events
October
Week 3 GO Divas concert outdoors TBA
December
3-Dec, Strand Taste of Opera Club at the Strand
Week 2 Renaissance Christmas Pageant Naples and/or Marco With GO Divas
January
Week 2 Latin Divos, Miami group Naples
week 3 or 4 World of Lloyd Weber Concert Naples
week 4 Songs of Inspiration concert Marco Island
February
Week 1 Songs of Inspiration concert Naples
11-Feb Marco Taste of Opera Hideaway Beach Club
18-Feb Very Verdi concert Daniels Pavilion, Artis - Naples
28-Feb Gulfshore Opera Gala dinner Naples Country Club
March
4-Mar Style and Song Luncheon Grey Oaks Country Club
March 11 -14 Formal Production, possible co-production w/ Orlando
April
TBA Spring GO Divas concert Naples
7.A.5
Packet Pg. 27 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
4
Performance Indicator 2019/20 Objectives Measurement Tool
Out-of-town attendance
To demonstrate more than 30%
of attendees from outside
Collier County
Track ticket sales information by city and
zipcode using excel sheet reports.
Website traffic, click through rate, and eNews open rate
Increase website visits and
eblast clicks by 10% Google Analytics, Wix tracking analysis
Brochure/rack rate distribution
Will print and distribute 2000
rack cards and brochures to 10
hotels in Collier County.
Manuel count of rack cards at designated hotels
once a month during season.
Visitor satisfaction levels
Send post- event surveys to 3
events in Collier County via
email, to identify strengths and
weaknesses of venue and
production.
Recording and analysis provided for Customer
Satisfaction/event surveys through Survey
Monkey.
# of hotel packages sold
Will sell one hotel package with
one performance – total of 3
packages confirmed bookings
Social media engagement
Increase number of likes and
followers on Facebook,
Instagram and twitter by 10%. likes, comments, shares/overall impressions
Social media engagement
Post Facebook ads and boost 6
event posts for performances in
Collier County during season.
# of dinner packages sold Total of 400 packages sold Confirmed packages sold
Target Lee and Charlotte County attendees through print Print Season Announcement in
2 magazines and 2 newspapers
outside of Collier County.
Utilize outlets with coverage in
adjoining counties. 10 paid ads
for Collier Events in outside
papers.
Number of ads placed
Target Lee and Charlotte County attendees through radio
and TV media channels.
I hear Radio, WGCU and
WAVV 100: 15 - 30 second
spot radio ads – 30, WGCU and
WINK/WXCW/Cable 10
second & 30 second
announcements with
comprehensive audience plan-
10 spots.
Direct Mail 2,500 print mailings including
to nearby counties and out of
state patrons
Number of pieces mailed
7.A.5
Packet Pg. 28 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
5
(11). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council? ( X) YES ( ) NO. If “Yes”, specify the year (s), the project name, the amount of the grant awarded
and the number of visitors and hotel room nights generated by the grant activity.
YEAR: 2019/2020 PROJECT/EVENT NAME: Gulfshore Opera Collier County Event Marketing
PREVIOUS GRANT AMOUNT $15,000
YEAR: 2018/2019 PROJECT/EVENT NAME: Gulfshore Opera Collier County Event Marketing
PREVIOUS GRANT AMOUNT $20,000. See attached final report
*Gulfshore Opera is in the current grant cycle for 2019/20 and the final report is due in Oct. 2020.
# VISITORS ATTRACTED: 3,156 # HOTEL ROOM NIGHTS GENERATED: 50 estimated, not
sold by Gulfshore Opera
Please add additional year grant details below using the format above.
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will assist the tourism staff to
evaluate your prior experience.
(12). OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and
planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the
sole source of funding.
Event Revenue $ 410,599
Contributions $ 211,000
Grants (not tourist tax) $ 40,000
TOTAL OTHER FUNDS: $ 661,599
(13) Provide projections of the Direct Economic Impact this project will have on Collier County using
the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847.
Projected # of Overnight Visitors 1,200 Hotel Room Nights 50 estimated, not directly sold
Tourist Tax Revenue $5,626 Direct Visitor Spending $115,260
Economic Impact: $171,737
INCOME SOURCES:
TOURIST DEVELOPMENT TAX GRANT REQUEST $20,000
TOTAL ADDITIONAL FUNDING SOURCES (From #12 previous page) $661,599
OTHER INCOME SOURCES
TOTAL INCOME - ALL SOURCES $681,599
7.A.5
Packet Pg. 29 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
6
PROJECT EXPENSES:
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the
intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including
planned cities where advertising or promotional materials will be placed. Indicate the total
amount you plan to spend for each category or promotion. Use additional sheets if necessary.
Printed Items $3,000
Print Media $7,000
Social media boosts, ads $1,000
Radio and television $3,000
Mailing expenses $1,000
Total Tourist Tax Grant Expenses Planned: $15,000
Other Project Expenses not using Tourist tax grant funds:
Marketing Coordinator $8,000
Design services $7,000
Website and social media services $5,000
Printed Items $11,000
Print Media $9,000
Website updates $2,700
Social media boosts, ads $1,000
Radio and television $3,000
Mailing expenses $825
Total Other Project Expenses: $619,074
TOTAL PROJECT EXPENSES $681,599
Profit (Loss) $0
Design of creative materials
Season Brochure, Digital/print 24 x 36 (2) and 18 x24 posters (2), digital/print 8.5 x 11 (3) and 5x8 flyers (2), rack
cards (1), postcards (6), ads (41), eblasts, surveys,
Printing/Production
24x36 mounted posters (2), 18 x24 posters (2), rack cards (3000), 8.5x11 flyers (500), 5x8 cardstock cards (1000),
postcards for mailing (1,200), and Season brochure (3000)
7.A.5
Packet Pg. 30 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
7
Ad placement (media buy)
Opera America 1⁄2 page ads (2), Gulfshore Life - 1/2 page ads (x2), Happenings - 1/2 page (x6), Spotlight Magazine
1/4-1/2 page (x3), Florida Weekly 1/4 -1/2 page in all 3 counties (12 total), Naples Daily News 1/2 page (x2), Bonita
Banner 1/2 page (x4), Marco Eagle 1/2 page (x2), Naples Illustrated 1/2 page ad, Ft. Myers News Press 1/2 page,
Island Sun 1/2 page (x2), River Weekly 1/2 page (x2), Santiva Chronicle digital package, Florida Catholic
Newspaper 1/4 page (x1), Federation Star 1/4 page (x1)
Web development
Update website for 6 events with new info, graphics, photos, and videos.
Social media tactics
E-blasts (14), 6 boosts, 5 ads with Instagram, Facebook ongoing promotion, post youtube (edited)
Radio
WAVV 101.1 radio (1 month -18 spots), WAY FM for December production, WGCU radio spots for Gala and
formal productions
Television
WINK, WGCU and Cable 30 second announcements with comprehensive audience plan - 6 spots
Other
Mail service/ postage for 1500 season event postcards
7.A.5
Packet Pg. 31 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
7.A.5
Packet Pg. 32 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
Collier County Tourist Development Council
Final Status Report
Event Name: Opera Productions and Concerts in Collier County 2018-2019.
Report Date: October 10, 2019
Organization: Gulfshore Opera
Contact Person: Michelle Westley Title: Operations Manager
Address: 3281 Golden Gate Blvd. W, Naples, FL 34120
Phone: 239.529.5925
Final
Was this a first time project?
Gulfshore Opera has completed its fifth season performing concerts and opera productions in
Collier County. It was the first time Gulfshore Opera performed these specific events utilizing
this season’s professional artists for our project, Opera Productions and Concerts in Collier
County 2018-2019.
We have identified areas where our company uniquely serves the greater good and elevates
quality of life for our community. We have adapted our repertoire, programs and event
scheduling to enrich the lives of a diverse cross section of the Collier County community,
visitors and tourists. With this goal, GO casts and contracts nationally recognized artists and
regionally based singer and musicians. GO provides professional opera production, vocal music
concerts and social engagement activities which positively impact the community including a
sold out Songs of Love concert at Artis – Naples, 5th Anniversary Concert, GO Cabaret, Don
Pasquale, Opera Meets Broadway Gala, Taste of Opera events at the Club at the Strand and
Hideaway Beach Club, Style and Song Luncheon, and a Patriotic Celebration.
What hotels/motels were utilized to support the project and how many? We utilized the
Naples Hilton for our 2019 Opera meets Broadway Gala. We hosted the dinner at the hotel and
had our Broadway star stay there as well. We advertised it on our Gala marketing materials.
What is the total economic impact and revenue generated for this event?
Total Direct Impact: $136, 107
Total Output Impact: $202,799.43
Revenue: $7,178.36
TOTAL PROJECT EXPENSES (All have been paid): $54,329.97
Other Project expenses not using Tourist tax grant funds:
Marketing Coordinator $12,700
Design Services $7848.93
Website and social media services $3813.34
Printed items $10,700
7.A.5
Packet Pg. 33 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
Print Media $9379
Website Updates $831.25
Social media boosts, ads $259.94
Radio and television $705
Mailing expenses $235
Total Other Project expenses: $46,472.46
Total Tourist Tax Grant Expenses: $7,857.51
TOTAL PROJECT EXPENSES $54,329.97
List the vendors that have been paid? The vendors used for the project include Spotlight
Magazine ( November, January, and February), Gulfshore Life, Opera America (Winter and
Summer issue),Happenings Magazine (January and February), Island Sun (January and
February), Charlotte Sun, Florida Weekly, WAVV Radio, WGCU Radio and Vistaprint.
What is the number of participants that visited the project? 3156
What is the percentage of the total participants from out of Collier County? 30%
What problems occurred if any during the project event?
Many of our marketing materials including our brochure were created before the grant was
approved so we were unable to use the grant funds. It took a learning curve to figure out how
to have the marketing materials and media meet the TDC standards. We are at a point now to
do it more effectively for this next season. Another issue was the survey questionnaire for the
grant. We put it out at our events with in a brochure rack with a sign but received no
responses. To problem solve this issue, I we added several of the key questions to our post
event survey for later events in Collier County. For this upcoming season, we will include key
questions from the TDC questionnaire in our post event surveys for all events.
Gulfshore Opera moved the signature fundraising event, Opera Meets Broadway Gala to a
Saturday afternoon this past season and attendance decreased. It has been moved back to
Sunday afternoon for this upcoming season.
List any out-of-county-advertising, marketing, and/or public relations that was used to
support the project and attach samples.
GO focused its use of Tourist Tax funds on out-of-county marketing : Advertisements in
magazines and newspapers, radio, and event marketing postcards.
Spotlight Magazine ( November, January, and February), Gulfshore Life, Opera America (Winter
and Summer issue),Happenings Magazine (January and February), Island Sun (January and
February), Charlotte Sun, and Florida Weekly. Radio spots were purchased for the 2019 Opera
meets Broadway Gala with WAVV Radio and WGCU Radio. Events postcards were created and
mailed through Vistaprint. Season 5 brochure was printed using Vistaprint and then shared by
mailings outside of Collier County.
7.A.5
Packet Pg. 34 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
How could the project been improved or expanded?
Digital advertising packages need to be included as well as more Facebook and Instagram ads.
We will expand radio and television spots this next season to increase our reach.
7.A.5
Packet Pg. 35 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application Review)
EVENT NAMES: Holiday Taste of Opera in Naples and Marco,
Passionate Puccini at Daniels Pavilion and Marco, GO Cabaret
Naples and Marco, 2020 Gala Dinner at Club at the Strand,
Opera Goes to Church, Naples First United Methodist Church,
Style and Song Luncheon, Grey Oaks, May 2020 Patriotic
Celebration
VISITOR FACTORS Quantity Multiplier # DAYS Total
How many adult out-of-area participant days expected?5 151.00$ 12 9,060.00$
How many youth out-of-area participant-days are expected?51.00$ -$
How many out-of-area spectator-days are expected?9 51.00$ 12 5,508.00$
How many out-of-town media-days are expected?102.00$ -$
How many in-area spectator days are expected?150 25.00$ 12 45,000.00$
Total direct impact =59,568.00$
Output multiplier 1.49 Total output impact 88,756.32$
Employment impact 2.08488
Total earnings impact 32166.72
Transient lodging tax 2,382.72$
Local option gasoline tax 163.25$
Payment by Event Organizer for use of public facility 700.00$
Total gross revenue 3,245.97$
Funds expended by local government to attract the event or team -$
Cost of additional public services required by the event or team -$
Additional local expenses not covered above -$
Total expenditures -$
Gross revenue 3,245.97$
Net revenue 3,245.97$
7.A.5
Packet Pg. 36 Attachment: TDC Category B Grant Application GulfShore Opera (12635 : FY 21 TDC Grant Application
7.A.6
Packet Pg. 37 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.6
Packet Pg. 38 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.6
Packet Pg. 39 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.6
Packet Pg. 40 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.6
Packet Pg. 41 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.6
Packet Pg. 42 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
7.A.6
Packet Pg. 43 Attachment: TDC Category C-2 Grant Application - Artis Naples (12635 : FY 21 TDC Grant Application Review)
5
APPLICATION FOR FUNDS
GENERAL INSTRUCTIONS
1. Please submit your completed application in digital format (no zip files) via email to Kelly Green,
at Kelly.Green@colliercountyfl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe
Drive, Suite 105 Naples, FL 34104, attention: Kelly Green.
2. Complete each item of each applicable section. If a question does not apply to your organization,
insert (N/A). Please contact Kelly Green at 239-252-2384 or Kelly.Green@colliercountyfl.gov
with any questions.
3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last
page.
4. One copy of each of the following items is required and attached in a separate .pdf document to
the email containing the application form. If any item does not apply, insert (N/A).
() Charter, Articles of Incorporation, By-Laws, Proof of Current State of Florida Status (except
government entities)
() Form 990 (except government entities)
() Proof of Liability Insurance naming Collier County as an additional insured that will be in
effect during the grant funding period.
Name of Grant Preparer: (Please Print) Trisha Griffin
Signature of Grant Preparer Date 5/7/2020
7.A.7
Packet Pg. 44 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
NAPLES BOTANICAL GARDEN, INC. IS A 501 C (3) ORGANIZATION. TAX ID: 65-0511429. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION
MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING 1.800.435.7352 WITHIN FLORIDA AND REFERENCING RE GISTRATION #CH-7593.
REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.
May 29, 2020
Mr. Jack W. Wert
Naples, Marco Island, Everglades CVB
2660 N Horseshoe Drive
Naples, FL 34104
Dear Jack,
Please accept this letter as notice of changes to the applications submitted to the TDC on May 8, 2020. In response to the
TDC’s budget limitations in the coming fiscal year, we have adjusted the attached project budget items for the events,
Steve Tobin: Nature Underground and Night Lights in the Garden. In recognition of the current situation, we are revising
our request for funding. We will redouble our efforts to seek alternate sources of funding to make up the difference. We
expect these exhibits to bring over 200,000 people to the Garden over the coming year, with an estimated 42% from
outside of Collier County.
Original request New request
Steve Tobin: Nature Underground $190,000 $50,000
Night Lights in the Garden $196,700 $50,000
We remain steadfast in our efforts to join you in reinvigorating tourism by promoting visitation to the area. As detailed in
our application, we believe outdoor venues such as the Garden will be popular destinations for visitors seeking safe
cultural activities. In efforts to make our guests feel even more comfortable visiting, the Garden is implementing
numerous safety measures such as touchless pay options, self-guided audio tours, timed ticketing to control crowds, and
additional ongoing cleaning and sanitizing measures.
In support of the County’s efforts to return visitors to the area, we will remain involved with Joe Veneto and the “new
experiences” development; and we will advance efforts for hotel packages and a “city pass” multi-site experience ticket.
Additionally, we are actively pursuing partnerships for event specific packages and look forward to working with the
County to stimulate local tourism and the economy.
Thank you for allowing us to submit these modifications. Funding from the Tourist Development Council will help us to
achieve our mutual goals of bringing visitors back to Naples. If you have questions or require anything further, please let
me know.
Sincerely,
Donna McGinnis
President & CEO
7.A.7
Packet Pg. 45 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
6
COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT
FY 20-21
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION Naples Botanical Garden, Inc.
(2) NAME OF PROJECT Night Lights in the Garden Exhibition
(3) MUSEUM INFORMATION:
Contact Person’s Name: Andrea Nickrent
Phone #: 239-315-7298 Cell Phone#: 314-795-1814
E-mail Address: anickrent@naplesgarden.org
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET 4820 Bayshore Drive
CITY Naples ST FL ZIP 34112
PHONE: 239-643-7275 FAX: 239-649-7306
Website: www.naplesgarden.org
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Donna McGinnis
TITLE: President & CEO Address if different from above:
_____same_____________________ ________________________________
PHONE: 239-325-1938 FAX: 239-649-7306
E-Mail: dmcginnis@naplesgarden.org
(6) ORGANIZATIONAL STRUCTURE: ( x ) NON-PROFIT ( ) GOVERNMENT AGENCY
( ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $ 196,700
7.A.7
Packet Pg. 46 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
7
(8) ADDITIONAL FUNDING AMOUNT: $ 823,000
(9) PROJECT TYPE (Check all that apply)
() PROMOTIONAL MATERIALS (Brochures, flyers, website)
( x ) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations,
Digital or Social Media)
( x ) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.)
() OTHER (Describe)____________________________________________________
(10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? ( x ) YES ( ) NO
(11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
Night Lights in the Garden
Naples Botanical Garden (the Garden) seeks funding for our professionally produced holiday lighting
exhibit, Night Lights in the Garden, which will be on display for 35 nights from November 27, 2020 to
January 3, 2021. For the 12th consecutive season, the Garden will produce a holiday themed light show
featuring spectacularly lit displays, a 12-foot towering bromeliad tree perfect for photo backgrounds, and
live entertainment. At Night Lights, visitors enjoy an evening experience in the Garden like no other. Not
only are there thousands of lights, but also music, signature cocktails, and delicious light-fare options.
This event has become a “must-do” in Naples during the holiday season and brings an audience who
might not otherwise visit the Garden by drawing visitors from all over the world.
This exhibit will reinforce the Tourist Development Council’s efforts to rebuild tourism demand
following the impact of COVID-19 and aligns with VISIT FLORIDA marketing strategies for Phase 2
(targeting Floridians to take in-state vacations) and Phase 3 (attracting domestic and international travel).
Additionally, hotel packages and other partnership opportunities will help restart tourism and generate
hotel nights. For example, event specific packages with local hotel partners could include Garden passes
to Night Lights, as well as discounts onsite at the Fogg Café, and the Jane and Chuck Berger Shop in the
Garden. Possible partnerships could be developed by presenting a Garden event admission ticket to
receive a discount at certain locations in the Bayshore Arts District situated nearby.
According to the IMPACTS Research & Development survey from April 22, 2020 on the “types of
organizations people intend to visit when attempting to return to normal cultural engagements during the
COVID-19 pandemic:” 1
1. 64% of those polled rank botanical gardens/public parks as the number one activity/experience
examined that they will return to after reopening.
2. This trend continues to grow since polling began March 24, 2020 as compared to 11 other entities
including zoos, beaches, concert halls, and museums.
1 https://www.colleendilen.com/2020/04/22/data-update-which-cultural-entities-will-people-return-to-after-reopening-april-22-2020/
7.A.7
Packet Pg. 47 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
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Subsequently, we are confident that visitation during the run of the exhibition will be popular as people
seek safe outdoor activities.
In response to concerns for the safety of our staff and guests, the Garden is implementing and exploring
options on how to best serve its visitors while maintaining the government’s social distancing guidelines.
This will be accomplished by several methods, including but not limited to:
• controlling group size with advanced timed ticketing
• limiting capacity and how many enter at one time
• adding alternate entrances and exit points of entry options
• installing plexiglass windows and intercoms at ticketing windows
• ongoing cleaning and sanitizing measures
• self-scanning entry
• touchless pay options
Since the exhibit will be presented outdoors, guests will be walking in wide open spaces with plenty of
room to comfortably accommodate a large number of people, while having the ability to maintain
distance. Messaging and optics, as well as exemplary cleaning protocols to protect staff and guests
throughout the Garden, will offer additional comfort to the public.
According to analytics and insights firm, Alexander Babbage, the key determining factors for people
when making activity decisions after shelter-in-place restrictions are lifted include:2
• feeling safe
• cleanliness
• enforcement of social distancing
• touch-free options
• crowd size limitations
Night Lights will be heavily marketed and promoted with a campaign that will kick-off in the Garden’s
fall magazine. Aggressive marketing for Night Lights will consist of print, television, radio, email, digital,
and onsite promotion reaching potential guests from outside of Collier County.
1. Print promotions will include our Garden Magazine which is available on our website and mailed
to our 12,500+ member households, donors, and friends. The Garden’s magazine, issued three
times annually, goes to recipients in 47 states, the District of Columbia, Puerto Rico, and the U.S.
Virgin Islands; as well as nine Canadian provinces. Print promotions will also be featured in
local, regional, and out of area media distributions such as Naples Daily News (40,000 issues
circulated) and D’Latinos (Lee, Dade, and Broward Counties).
2. A large portion of our advertising budget is dedicated to an extensive digital media campaign
inclusive of social media marketing, digital retargeting, and banner ads. These efforts expand our
reach to likely visitors from outside of the region. We engage a national, marketing
communications consulting firm, Standing Partnership, to manage this robust campaign, making
it easier to reach residents and tourists in other areas. Our digital campaign for last year’s Night
Lights generated 6.2 million digital media impressions.
2 https://www.alexanderbabbage.com/impact-of-coronavirus-on-us-consumers/
7.A.7
Packet Pg. 48 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
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3. The Garden’s website, naplesgarden.org, reached nearly 100,000 unique visitors last year during
the timeframe of our Night Lights campaign; and over 40,000 households received our email
newsletter.
4. Social media proves to be largely successful with Facebook exceeding 25,000 followers, more
than 12,000 followers on our Instagram page, and our Twitter feed with nearly 7,000 followers.
Night Lights attendance in 2019 was 47,990, an increase of 39% from the previous year, with 42% from
out of Collier County. Last year we expanded from 25 to 35 nights which we will continue due to its
popularity with 11 sold out nights. Turnout has continued to exceed prior years with increased
participation each year since inception in 2009 with just 801 visitors! While this year will likely prove to
differ due to capacity restrictions, we believe that hosting this exhibit will continue to be a draw to both
locals and tourists alike.
As the Garden is converted into a family-friendly tropical winter wonderland it will become a great place
to celebrate the holidays. The installation highlights our living collection in a way that makes the plants
the focus. A place to rediscover the natural beauty of flora from the tropics and subtropics as thousands of
lights illuminate the Garden. An annual tradition for many families in the Naples community, as well as
our visitors from near and far, the Garden is transformed with over 500,000 LED lights disbursed
throughout. With live music every evening, guests can hum along as they stroll through the Garden,
marveling at the beauty of our illuminated collections. The festive atmosphere of this exclusive event, the
only one of its kind in Collier County, provides something for everyone. Visitors can soak up the spirit of
the season with family, friends, and loved ones as they sample specialty menu items from the Garden’s
own Fogg Café and sip on a signature cocktail only available during Night Lights. This memorable event
has become a fun tradition for many of our members and visitors that many will cherish even more this
holiday season.
As an added bonus this year, the sculptures from the Steve Tobin: Nature Underground exhibit will make
for an especially unique display. All nine sculptures will be lit as part of the Night Lights experience.
Guests will be able to interact with the larger-than-life sculptures in the evening, experiencing the exhibit
in a whole new light. At this time, Night Lights event ticket prices will remain the same, accessible to
everyone starting at $10 for members and $20 for non-members, and special pricing for children starting
at $5 for members and $10 for non-members, with children under three admitted for free.
Grant funding for Night Lights in the Garden from the Tourist Development Council will enable the
Garden to provide this unique outdoor experience. Thousands of families continue to make Night Lights a
holiday tradition and return year after year to be immersed in the wonders of nature. The success of Night
Lights also affords vital funding to support our mission areas of conservation, education, and horticulture.
At a time of year when people are looking to visit a warm destination, after a year that consisted of social
distancing and self-isolating, the Garden will be attractive to those near and far seeking a place to visit
with safe outdoor activities and even more so during the holiday season.
7.A.7
Packet Pg. 49 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
10
Night Lights in the Garden
Night Lights in the Garden
7.A.7
Packet Pg. 50 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
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(12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council? ( x ) YES () NO.
If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of
visitors and hotel room nights generated by the grant activity.
• YEAR 2019 PROJECT NAME Fall Walk and Night Lights in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 52,925 # ROOM NIGHTS GENERATED 13,231
• YEAR 2018 PROJECT NAME Fall Walk and Night Lights in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 37,540 # ROOM NIGHTS GENERATED 9,385
• YEAR 2017 PROJECT NAME Dinosaurs in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 125,459 # ROOM NIGHTS GENERATED 31,365
• YEAR 2016 PROJECT NAME Origami in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 160,000 # ROOM NIGHTS GENERATED 40,000
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will enable the TDC staff to
evaluate your prior experience.
(13). OTHER FUNDING SOURCES (From # 9 above): List the sources and amounts of other funds and
planned revenue sources to support the amount of the grant.
Admissions $ 663,000
Memberships $ 80,000
Sponsorships $ 25,000
In-kind Sponsorships $ 55,000
TOTAL MATCH/OTHER FUNDS: $ 823,000
(14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the
event calculator at http://www.colliergov.net/index.aspx?page=847
Projected # of Overnight Visitors 35,000 Room Nights 35
Tourist Tax Revenue $ 66,311 Visitor Spending $ 678,943
Economic Impact: $ 1,257,302
7.A.7
Packet Pg. 51 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
PROJECT BUDGET RECAP – Night Lights in the Garden
INCOME SOURCES: Original request New request
TOURIST DEVELOPMENT TAX GRANT REQUEST $ 196,700 $ 50,000
TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ 823,000 $ 823,000
OTHER INCOME SOURCES $ 0 $ 0
TOTAL INCOME - ALL SOURCES $ 1,019,700 $ 873,000
PROJECT EXPENSES:
Intended Use of Tourist Tax Funds
Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary indicating the intended
use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where
advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category
or promotion. Use additional sheets if necessary.
Night Lights Original request New request
Night Lights Exhibition Fee $ 146,700 $ 50,000
Marketing Expenses $ 50,000 $ 0
Total Tourist Tax Funds Used: $ 196,700 $ 50,000
Other Project Expenses not using Tourist tax grant funds:
Entertainment $ 28,000 $ 28,000
Equipment $ 5,000 $ 5,000
Exhibition balance $ 0 $ 96,700
Holiday plant displays $ 15,000 $ 15,000
Marketing $ 85,000 $ 135,000
Staffing $ 281,900 $ 281,900
Supplies $ 10,000 $ 10,000
Total Other Project Expenses: $ 424,900 $ 571,600
TOTAL PROJECT EXPENSES $ 621,600 $ 621,600
Profit (Loss) $ 398,100 $ 251,400
7.A.7
Packet Pg. 52 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
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CERTIFICATION
I have reviewed this Application for Tourist Tax Grant Funds for FY 2020-2021. I am in full
agreement with the information contained herein and have the authority to request this funding on
behalf of the organization. To the best of my knowledge, the information contained in this
Application and its attachments is accurate and complete.
Chief Officer (or designee):
Signature
Donna McGinnis, President & CEO Printed Name and Title
May 7, 2020 Date
______________________
Secretary (or designee)
Signature
Andrea Nickrent, Vice President, Development and Marketing Printed Name and Title
May 7, 2020 Date
7.A.7
Packet Pg. 53 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
Collier County Tourist Development Council
Final Status Report (Due by October 15, 2020)
Event Name: Fall Walk and Night Lights in the Garden
Report Date: February 20, 2020
Organization: Naples Botanical Garden
Contact Person: Trisha Griffin, Development Manager
Address: 4820 Bayshore Drive, Naples, FL 34112
Phone: (239) 325-1931 Fax: (239) 649-7306
1. Was this a first-time project? If not, how many times has this event taken place?
This was our second annual Fall Walk and our 11th consecutive season producing Night
Lights in the Garden.
2. What hotels/motels were utilized to support the project and how many?
The Garden has maintained relationships with a number of Southwest Florida hospitality
organizations including: The Third Street Concierge Kiosk, Hyatt House Naples, Naples
Beach Hotel and Golf Club, LaPlaya Beach & Golf Resort, The Ritz-Carlton Naples, Inn at
Pelican Bay, Cove Inn, SpringHill Suites by Marriott Naples, Inn on 5th, The Vanderbilt
Beach Resort, Hilton Naples, Naples Grande Beach Resort, Naples Bay Resort, Bellasera
Resort, Lemon Tree Inn, Staybridge Suites Naples-Marco Island (at Lely Resort), and the
Holiday Inn Express and Suites Naples Downtown.
Additionally, the Garden holds membership in and is regularly involved with the Southwest
Florida Concierge and Guest Services Association, the Florida Attractions Association, and
the Southwest Florida Attractions Association where the Garden actively promotes its events
and activities. The Garden is also an annual marketing partner in VISIT Florida which
serves as a valuable promotional outlet for the organization’s events including Night Lights
in the Garden.
In addition to participating in promotional packages for visitors, the Garden also assisted
destination services departments in group tour coordination and promoted selected partners
through cooperative advertising and public relation efforts. We continue to recommend
regional accommodations to visitors, colleagues, Garden VIP’s, event guests, vendors, and
consultants who inquire about accommodations.
7.A.7
Packet Pg. 54 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
3. What is the total direct economic impact and revenue generated from this event?
The Garden’s revenue during the event period for Fall Walk was $54,269 and Night Lights
generated $998,285 for a total of $1,052,554.
4. Total expenses. (Have all vendors been paid?)
All vendors have been paid in full.
5. List the vendors that have been paid.
Artistic Science
Standing Partnership
6. What is the number of participants that visited the project?
Fall Walk – 4,935
Night Lights – 47,990
Total – 52,925
7. What is the percentage of the total participants from out of Collier County?
Fall Walk - 26%
Night Lights – 42%
8. What problems occurred if any during the project event?
No significant problems occurred, however, we have decided to eliminate the Fall Walk
event and focus on the ever growing Night Lights program.
9. List any out-of-county- advertising, marketing, and/or public relations that was used to
support the project and attach samples.
Fall Walk ADVERTISING:
D’Latinos – Lee, Dade, and Broward Counties - print
Standing Partnership – National digital marketing (Facebook, Instagram, and Website ads)
Naples Daily News
7.A.7
Packet Pg. 55 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
During the timeframe of the Fall Walk campaign, the Garden website naplesgarden.org
reached 35,843 unique visitors and 38,786 households received our email newsletter. The
Garden’s social media outreach initiative continues to grow as well with our Facebook page
exceeding 23,138 followers, 9,565 followers on our Instagram page, and our Twitter feed
had 6,688 followers.
Night Lights ADVERTISING:
D’Latinos – Lee, Dade, and Broward Counties - print
Standing Partnership – National digital marketing ((Facebook, Instagram, and Website ads)
Naples Daily News
During the timeframe of the Night Lights campaign, the Garden website naplesgarden.org
reached 94,613 unique visitors and 43,512 households received our email newsletter. The
Garden’s social media outreach initiative continues to grow as well with our Facebook page
exceeding 24,074 followers, 10,600 followers on our Instagram page, and our Twitter feed
had 6,718 followers.
10. How could the project been improved or expanded?
A national bid to solicit proposals for new vendor options is currently underway. Our hope is
to continue to improve and enhance the Night Lights experience for visitors with new and
innovative designs. Additionally, it is our goal to increase capacity by creating additional
parking options in order to allow more guests to attend this holiday event as its popularity
continues to grow. We also intend on adding a call center in order to respond to the
thousands of calls received regarding Night Lights.
7.A.7
Packet Pg. 56 Attachment: TDC Category C-2 Grant Application 20-21 Naples Botanical Garden - Night Lights (12635 : FY 21 TDC Grant Application Review)
5
APPLICATION FOR FUNDS
GENERAL INSTRUCTIONS
1. Please submit your completed application in digital format (no zip files) via email to Kelly Green,
at Kelly.Green@colliercountyfl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe
Drive, Suite 105 Naples, FL 34104, attention: Kelly Green.
2. Complete each item of each applicable section. If a question does not apply to your organization,
insert (N/A). Please contact Kelly Green at 239-252-2384 or Kelly.Green@colliercountyfl.gov
with any questions.
3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last
page.
4. One copy of each of the following items is required and attached in a separate .pdf document to
the email containing the application form. If any item does not apply, insert (N/A).
() Charter, Articles of Incorporation, By-Laws, Proof of Current State of Florida Status (except
government entities)
() Form 990 (except government entities)
() Proof of Liability Insurance naming Collier County as an additional insured that will be in
effect during the grant funding period.
Name of Grant Preparer: (Please Print) Trisha Griffin
Signature of Grant Preparer Date 5/7/2020
7.A.8
Packet Pg. 57 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
NAPLES BOTANICAL GARDEN, INC. IS A 501 C (3) ORGANIZATION. TAX ID: 65-0511429. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION
MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING 1.800.435.7352 WITHIN FLORIDA AND REFERENCING RE GISTRATION #CH-7593.
REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.
May 29, 2020
Mr. Jack W. Wert
Naples, Marco Island, Everglades CVB
2660 N Horseshoe Drive
Naples, FL 34104
Dear Jack,
Please accept this letter as notice of changes to the applications submitted to the TDC on May 8, 2020. In response to the
TDC’s budget limitations in the coming fiscal year, we have adjusted the attached project budget items for the events,
Steve Tobin: Nature Underground and Night Lights in the Garden. In recognition of the current situation, we are revising
our request for funding. We will redouble our efforts to seek alternate sources of funding to make up the difference. We
expect these exhibits to bring over 200,000 people to the Garden over the coming year, with an estimated 42% from
outside of Collier County.
Original request New request
Steve Tobin: Nature Underground $190,000 $50,000
Night Lights in the Garden $196,700 $50,000
We remain steadfast in our efforts to join you in reinvigorating tourism by promoting visitation to the area. As detailed in
our application, we believe outdoor venues such as the Garden will be popular destinations for visitors seeking safe
cultural activities. In efforts to make our guests feel even more comfortable visiting, the Garden is implementing
numerous safety measures such as touchless pay options, self-guided audio tours, timed ticketing to control crowds, and
additional ongoing cleaning and sanitizing measures.
In support of the County’s efforts to return visitors to the area, we will remain involved with Joe Veneto and the “new
experiences” development; and we will advance efforts for hotel packages and a “city pass” multi-site experience ticket.
Additionally, we are actively pursuing partnerships for event specific packages and look forward to working with the
County to stimulate local tourism and the economy.
Thank you for allowing us to submit these modifications. Funding from the Tourist Development Council will help us to
achieve our mutual goals of bringing visitors back to Naples. If you have questions or require anything further, please let
me know.
Sincerely,
Donna McGinnis
President & CEO
7.A.8
Packet Pg. 58 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
6
COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT
FY 20-21
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION Naples Botanical Garden, Inc.
(2) NAME OF PROJECT Steve Tobin: Nature Underground Exhibition
(3) MUSEUM INFORMATION:
Contact Person’s Name: Andrea Nickrent
Phone #: 239-315-7298 Cell Phone#: 314-795-1814
E-mail Address: anickrent@naplesgarden.org
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET 4820 Bayshore Drive
CITY Naples ST FL ZIP 34112
PHONE: 239-643-7275 FAX: 239-649-7306
Website: www.naplesgarden.org
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Donna McGinnis
TITLE: President & CEO Address if different from above:
_____same _____________________ ________________________________
PHONE: 239-325-1938 FAX: 239-649-7306
E-Mail: dmcginnis@naplesgarden.org
(6) ORGANIZATIONAL STRUCTURE: ( x ) NON-PROFIT ( ) GOVERNMENT AGENCY
( ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $ 190,000
7.A.8
Packet Pg. 59 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
7
(8) ADDITIONAL FUNDING AMOUNT: $ 2,225,000
(9) PROJECT TYPE (Check all that apply)
() PROMOTIONAL MATERIALS (Brochures, flyers, website)
( x ) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations,
Digital or Social Media)
( x ) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.)
() OTHER (Describe)____________________________________________________
(10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? ( x ) YES () NO
(11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
Steve Tobin: Nature Underground
Naples Botanical Garden (the Garden) seeks funding for the exhibition Steve Tobin: Nature
Underground, which will be on display daily from October 1, 2020 to September 6, 2021. This exhibit
will feature monumental nature-based steel and bronze outdoor sculptures. Included with admission, this
exhibition will include nine installations arranged throughout the Garden, including one piece from our
permanent collection, encouraging visitors to explore the whole campus. Because the sculptures will be
with the Garden for almost a full year, it will be incorporated into our existing programming, such as the
annual holiday lighting exhibit, Night Lights in the Garden. Since pieces in the display were selected
specifically for the Garden, this is the first time they will be presented together – some never before
exhibited in Florida.
This exhibit will reinforce the Tourist Development Council’s efforts to rebuild tourism demand
following the impact of COVID-19 and aligns with VISIT FLORIDA marketing strategies for Phase 2
(targeting Floridians to take in-state vacations) and Phase 3 (attracting domestic and international travel).
Additionally, hotel packages and other partnership opportunities will help restart tourism and generate
hotel nights. For example, event specific packages with local hotel partners could include Garden passes
as well as discounts onsite at the Fogg Café, and the Jane and Chuck Berger Shop in the Garden. Possible
partnerships could be developed by presenting a Garden admission ticket to receive a discount at certain
locations in the Bayshore Arts District situated nearby.
According to the IMPACTS Research & Development survey from April 22, 2020 on the “types of
organizations people intend to visit when attempting to return to normal cultural engagements during the
COVID-19 pandemic:” 1
1. 64% of those polled rank botanical gardens/public parks as the number one activity/experience
examined that they will return to after reopening.
2. This trend continues to grow since polling began March 24, 2020 as compared to 11 other entities
including zoos, beaches, concert halls, and museums.
1 https://www.colleendilen.com/2020/04/22/data-update-which-cultural-entities-will-people-return-to-after-reopening-april-22-2020/
7.A.8
Packet Pg. 60 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
8
Subsequently, we are confident that visitation during the run of the exhibition will be popular as people
seek safe outdoor activities.
In response to concerns for the safety of our staff and guests, the Garden is implementing and exploring
options on how to best serve its visitors while maintaining the government’s social distancing guidelines.
This will be accomplished by several methods, including but not limited to:
• controlling group size with advanced timed ticketing
• limiting capacity and how many enter at one time
• adding alternate entrances and exit points of entry options
• installing plexiglass windows and intercoms at ticketing windows
• ongoing cleaning and sanitizing measures
• self-scanning entry
• touchless pay options
Since the exhibit will be presented outdoors, guests will be walking in wide open spaces with plenty of
room to comfortably accommodate a large number of people, while having the ability to maintain
distance. Messaging and optics, as well as exemplary cleaning protocols to protect staff and guests
throughout the Garden, will offer additional comfort to the public.
According to analytics and insights firm, Alexander Babbage, the key determining factors for people
when making activity decisions after shelter-in-place restrictions are lifted include:2
• feeling safe
• cleanliness
• enforcement of social distancing
• touch-free options
• crowd size limitations
Tobin: Nature Underground will be heavily marketed and promoted with a campaign that will kick-off in
the Garden’s summer magazine. Aggressive marketing for Tobin will consist of print, television, radio,
email, digital, and onsite promotion reaching potential guests from outside of Collier County.
1. Print promotions will be included in four of our Garden Magazine issues which is available on
our website and mailed to our 12,500+ member households, donors, and friends. The Garden’s
magazine goes to recipients in 47 states, the District of Columbia, Puerto Rico, and the U.S.
Virgin Islands; as well as nine Canadian provinces. Print promotions will also be featured in
local, regional, and out of area media distributions such as Naples Daily News (40,000 issues
circulated) and D’Latinos (Lee, Dade, and Broward Counties).
2. A large portion of our advertising budget is dedicated to an extensive digital media campaign
inclusive of social media marketing, digital retargeting, and banner ads. These efforts expand our
reach to likely visitors from outside of the region. We engage a national, marketing
communications consulting firm, Standing Partnership, to manage this robust campaign, making
it easier to reach residents and tourists in other areas. Our digital campaigns for programming last
year generated over 10 million digital media impressions and our click through rate on Google
Ads was 15.58% compared to the 4.68% average for the travel/hospitality industry.
2 https://www.alexanderbabbage.com/impact-of-coronavirus-on-us-consumers/
7.A.8
Packet Pg. 61 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
9
3. The Garden’s website, naplesgarden.org, reached 280,000 unique visitors last year; and over
48,000 households received our email newsletter.
4. Social media proves to be largely successful with Facebook exceeding 25,000 followers, more
than 12,000 followers on our Instagram page, and our Twitter feed with nearly 7,000 followers.
Garden attendance last year was 229,000 with nearly half from out of Collier County. At this time,
general admission ticket prices will remain the same at $20 for adults, $10 for children 4-14, and children
under three admitted for free. While overall attendance this year will likely prove to differ due to capacity
restrictions, we believe that hosting this exhibit will be an affordable draw to both locals and tourists
alike.
This ambitious 11-month exhibition presents an opportunity for the Garden to explore the topic of roots
through Tobin’s visual representations, which take place in the form of monumental, dramatic sculptures.
Tobin’s artistic presentation will provide a platform on which the Garden can educate visitors about the
wonderfully complex world that lies beneath the soil, will connect visitors with nature, and further
encourage stewardship of the environment. As an added bonus this year, all nine sculptures from the
Tobin exhibit will be lit as part of the holiday Night Lights experience. Guests will be able to interact with
the larger-than-life sculptures in the evening, experiencing the exhibit in a whole new light. His steel and
bronze sculptures seem to dance on the earth, spiraling upward to create elegant forms as well as ever-
changing shadows. Tobin says the pieces are experiential; they are meant to be walked through, interacted
with, and explored from all angles. He states, “because they’re so open, these pieces activate the space
between the viewer, the sculptures, and beyond.”
In 2007, a Tobin Steelroots creation was among the 40 sculptures chosen for the City of New York's "40
Years of Art in the Parks" retrospective, gracing the entrance to Prospect Park in Brooklyn. Tobin’s
Steelroots sculptures are an evolution of his signature bronze Walking Roots series. In 2005, the sculptor
gained acclaim when his massive bronze "Trinity Root" sculpture was installed in the courtyard of St.
Paul's Church in New York City, becoming the first and only 9/11 memorial near Ground Zero. The
piece was cast from the stump and roots of a large sycamore tree that shielded St. Paul's Church from the
collapsing towers and devastation of 9/11. "The function for me of roots is to show the power of the
unseen," Tobin told The New York Times. “And on 9/11, we found out about the power of all our unseen
connections, the things that nurture us that are hidden below the surface."
An international draw, Steve Tobin, who has been referred to as a "visual philosopher," is based in
Coopersburg, Pennsylvania and holds a B.S. in Mathematics from Tulane University. Tobin’s vast
repertoire includes works in glass, clay, bronze, and steel. He explores natural forms and cites nature as
his earliest influence, one that continues to inform his work. Tobin’s creations have been shown
internationally at such venues as the American Museum of Natural History; the Page Museum/La Brea
Tar Pits and Los Angeles County Museum of Natural History; Gallery Carpe Diem in Paris; Retretti Art
Centre, Finland; Gallery 10, New York City; and Moore College of Art and Design, Philadelphia. His
work is also part of permanent collections at the American Craft Museum; Philadelphia Museum of Art;
American Glass Museum; and Musée Arts Décoratifs in Switzerland.
Funding support for the Steve Tobin: Nature Underground exhibit from the Tourist Development Council
will help to make this valuable year-long exhibit possible. The success of the Tobin exhibit will also
afford vital funding to support our mission areas of conservation, education, and horticulture. In a year
consisting of social distancing and self-isolating, the Garden will be attractive to those from near and far
seeking safe outdoor cultural opportunities throughout the year, including the “shoulder season”.
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Packet Pg. 62 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
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Sculptures on view:
Welded Steel
1. Steelroot, 2010, Kathleen and Scott Kapnick Brazilian Garden
2. Steelroot, 2011, Performance Lawn
3. Steelroot, 2007, Kathleen and Scott Kapnick Brazilian Garden
4. Steelroot, date unknown, Karen and Robert Scott Florida Garden
5. Dancing Roots (3 pieces), 2011, Location tentative
6. White Rainbow Root, 2008, South Grove
Cast Bronze
7. Romeo and Juliet, 2003, Kapnick Caribbean Garden
8. Walking Roots, 2003, Karen and Robert Scott Florida Garden
Steel
9. Untitled, Date Unknown, Foster Succulent Garden
Romeo and Juliet, 2003, Cast bronze
7.A.8
Packet Pg. 63 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
11
White Rainbow Root, 2008, Welded Steel
Permanent Collection of Naples Botanical Garden
(12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council? ( x ) YES () NO.
If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of
visitors and hotel room nights generated by the grant activity.
• YEAR 2019 PROJECT NAME Fall Walk and Night Lights in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 52,925 # ROOM NIGHTS GENERATED 13,231
• YEAR 2018 PROJECT NAME Fall Walk and Night Lights in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 37,540 # ROOM NIGHTS GENERATED 9,385
• YEAR 2017 PROJECT NAME Dinosaurs in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 125,459 # ROOM NIGHTS GENERATED 31,365
• YEAR 2016 PROJECT NAME Origami in the Garden
PREVIOUS GRANT AMOUNT $ 150,000
# VISITORS ATTRACTED: 160,000 # ROOM NIGHTS GENERATED 40,000
7.A.8
Packet Pg. 64 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
12
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will enable the TDC staff to
evaluate your prior experience.
(13). OTHER FUNDING SOURCES (From # 9 above): List the sources and amounts of other funds and
planned revenue sources to support the amount of the grant.
Admissions $ 1,500,000
Memberships $ 500,000
Retail $ 25,000
Sponsorships $ 200,000
TOTAL MATCH/OTHER FUNDS: $ 2,225,000
(14)Provide projections of the Direct Economic Impact this project will have on Collier County. Use the
event calculator at http://www.colliergov.net/index.aspx?page=847
Projected # of Overnight Visitors 200,000 Room Nights 340
Tourist Tax Revenue $ 370,379 Visitor Spending $ 3,792,240
Economic Impact: $ 7,022,666
(15)What is the current or anticipated annual visitation to your museum? 200,000
7.A.8
Packet Pg. 65 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
PROJECT BUDGET RECAP – Steve Tobin: Nature Underground
INCOME SOURCES: Original request New request
TOURIST DEVELOPMENT TAX GRANT REQUEST $ 190,000 $ 50,000
TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ 2,225,000 $ 2,225,000
OTHER INCOME SOURCES $ 0 $ 0
TOTAL INCOME - ALL SOURCES $ 2,415,000 $ 2,275,000
PROJECT EXPENSES:
Intended Use of Tourist Tax Funds
Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary indicating the intended
use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where
advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category
or promotion. Use additional sheets if necessary.
Original request New request
Tobin
Tobin Exhibition Fee $ 140,000 $ 45,000
Tobin Marketing $ 50,000 $ 5,000
Total Tourist Tax Funds Used: $ 190,000 $ 50,000
Other Project Expenses not using Tourist tax grant funds:
Artist engagement and travel $ 5,000 $ 5,000
Exhibition fee balance $ 0 $ 95,000
Marketing balance $ 107,500 $ 152,500
Miscellaneous $ 2,500 $ 2,500
Signage / Collateral materials $ 40,000 $ 40,000
Staffing $ 107,400 $ 107,400
Total Other Project Expenses: $ 262,400 $ 402,400
TOTAL PROJECT EXPENSES $ 452,400 $ 452,400
Profit (Loss) $ 1,962,600 $ 1,822,600
7.A.8
Packet Pg. 66 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
14
CERTIFICATION
I have reviewed this Application for Tourist Tax Grant Funds for FY 2020-2021. I am in full
agreement with the information contained herein and have the authority to request this funding on
behalf of the organization. To the best of my knowledge, the information contained in this
Application and its attachments is accurate and complete.
Chief Officer (or designee):
Signature
Donna McGinnis, President & CEO Printed Name and Title
May 7, 2020 Date
______________________
Secretary (or designee)
Signature
Andrea Nickrent, Vice President, Development and Marketing Printed Name and Title
May 7, 2020 Date
7.A.8
Packet Pg. 67 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
Collier County Tourist Development Council
Final Status Report (Due by October 15, 2020)
Event Name: Fall Walk and Night Lights in the Garden
Report Date: February 20, 2020
Organization: Naples Botanical Garden
Contact Person: Trisha Griffin, Development Manager
Address: 4820 Bayshore Drive, Naples, FL 34112
Phone: (239) 325-1931 Fax: (239) 649-7306
1. Was this a first-time project? If not, how many times has this event taken place?
This was our second annual Fall Walk and our 11th consecutive season producing Night
Lights in the Garden.
2. What hotels/motels were utilized to support the project and how many?
The Garden has maintained relationships with a number of Southwest Florida hospitality
organizations including: The Third Street Concierge Kiosk, Hyatt House Naples, Naples
Beach Hotel and Golf Club, LaPlaya Beach & Golf Resort, The Ritz-Carlton Naples, Inn at
Pelican Bay, Cove Inn, SpringHill Suites by Marriott Naples, Inn on 5th, The Vanderbilt
Beach Resort, Hilton Naples, Naples Grande Beach Resort, Naples Bay Resort, Bellasera
Resort, Lemon Tree Inn, Staybridge Suites Naples-Marco Island (at Lely Resort), and the
Holiday Inn Express and Suites Naples Downtown.
Additionally, the Garden holds membership in and is regularly involved with the Southwest
Florida Concierge and Guest Services Association, the Florida Attractions Association, and
the Southwest Florida Attractions Association where the Garden actively promotes its events
and activities. The Garden is also an annual marketing partner in VISIT Florida which
serves as a valuable promotional outlet for the organization’s events including Night Lights
in the Garden.
In addition to participating in promotional packages for visitors, the Garden also assisted
destination services departments in group tour coordination and promoted selected partners
through cooperative advertising and public relation efforts. We continue to recommend
regional accommodations to visitors, colleagues, Garden VIP’s, event guests, vendors, and
consultants who inquire about accommodations.
7.A.8
Packet Pg. 68 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
3. What is the total direct economic impact and revenue generated from this event?
The Garden’s revenue during the event period for Fall Walk was $54,269 and Night Lights
generated $998,285 for a total of $1,052,554.
4. Total expenses. (Have all vendors been paid?)
All vendors have been paid in full.
5. List the vendors that have been paid.
Artistic Science
Standing Partnership
6. What is the number of participants that visited the project?
Fall Walk – 4,935
Night Lights – 47,990
Total – 52,925
7. What is the percentage of the total participants from out of Collier County?
Fall Walk - 26%
Night Lights – 42%
8. What problems occurred if any during the project event?
No significant problems occurred, however, we have decided to eliminate the Fall Walk
event and focus on the ever growing Night Lights program.
9. List any out-of-county- advertising, marketing, and/or public relations that was used to
support the project and attach samples.
Fall Walk ADVERTISING:
D’Latinos – Lee, Dade, and Broward Counties - print
Standing Partnership – National digital marketing (Facebook, Instagram, and Website ads)
Naples Daily News
7.A.8
Packet Pg. 69 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
During the timeframe of the Fall Walk campaign, the Garden website naplesgarden.org
reached 35,843 unique visitors and 38,786 households received our email newsletter. The
Garden’s social media outreach initiative continues to grow as well with our Facebook page
exceeding 23,138 followers, 9,565 followers on our Instagram page, and our Twitter feed
had 6,688 followers.
Night Lights ADVERTISING:
D’Latinos – Lee, Dade, and Broward Counties - print
Standing Partnership – National digital marketing ((Facebook, Instagram, and Website ads)
Naples Daily News
During the timeframe of the Night Lights campaign, the Garden website naplesgarden.org
reached 94,613 unique visitors and 43,512 households received our email newsletter. The
Garden’s social media outreach initiative continues to grow as well with our Facebook page
exceeding 24,074 followers, 10,600 followers on our Instagram page, and our Twitter feed
had 6,718 followers.
10. How could the project been improved or expanded?
A national bid to solicit proposals for new vendor options is currently underway. Our hope is
to continue to improve and enhance the Night Lights experience for visitors with new and
innovative designs. Additionally, it is our goal to increase capacity by creating additional
parking options in order to allow more guests to attend this holiday event as its popularity
continues to grow. We also intend on adding a call center in order to respond to the
thousands of calls received regarding Night Lights.
7.A.8
Packet Pg. 70 Attachment: TDC Cat. C-2 Grant Application 20-21 Naples Botanical Garden - Tobin (12635 : FY 21 TDC Grant Application Review)
7.A.9
Packet Pg. 71 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
4
COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT
FY 20-21
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION: Golisano Children’s Museum of Naples, Inc.
(2) NAME OF PROJECT: Traveling Exhibits 2020 -2021
(3) MUSEUM INFORMATION:
Contact Person’s Name: Karysia Demarest
Phone #:239-260-1710
E-mail Address:kdemarest@cmon.org
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET: 15080 Livingston Road
CITY: Naples ST: FL ZIP: 34109
PHONE: 239-514-0084 FAX: 239-260-1616
Website: www.cmon.org
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Karysia Demarest
TITLE: Executive Director Address if different from above:
__________________________ ________________________________
PHONE: 239-260-1710 FAX: 239-260-1616
E-Mail: kdemarest@cmon.org website: www.cmon.org
(6) ORGANIZATIONAL STRUCTURE: (X ) NON-PROFIT ( ) GOVERNMENT AGENCY
( ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $350,150
(8) ADDITIONAL FUNDING AMOUNT: $ 30,600
7.A.9
Packet Pg. 72 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
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(9) PROJECT TYPE (Check all that apply)
() PROMOTIONAL MATERIALS (Brochures, flyers, website)
(X) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations,
Digital or Social Media)
(X) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.)
() OTHER (Describe)____________________________________________________
(10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? (X) YES () NO
(11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
C’mon is requesting funding to host Traveling Exhibits (Sep 2020 – Jan 2021 (Shipping, load out and
marketing only), Jan 2021 – May 2021, May 2021 – Sep 2021, Sept 2021 - Jan 2022).
The following exhibits are proposed, but the final decision will be made based on availability of exhibit as
C’mon cannot commit to a contract without grant funding secured.
Sep 2020 – Jan 2021 Exhibition Details
The rental cost of this exhibit was funded through a TDC Grant in 2020. The current request is for
marketing, crate storage and load out of the exhibit. Argentina’s Nino’s inspires visitors to compare the
similarities and differences between their lives and those of children in the second largest country in
South America. Families will feel like they have traveled to Argentina as they explore five immersive
environments, learning about the traditions and lifestyles of Argentine children.
Feb 2021 – May 2021 Exhibition Details
Paw Patrol – Rental pending funding / time slot reserved - Ages 3-6. This hands-on educational exhibit
has broken attendance records at the Children’s Museum of Indianapolis where it was produced.
7.A.9
Packet Pg. 73 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
6
Featuring characters from the Nickelodeon television show “Paw Patrol,” the exhibit includes activities
that encourage teamwork and self-confidence as visitors play the roles of rescue heroes. Within the
various built environments for the exhibit, including a tower, town, beach, and mountain, visitors can role
play, practice helping others, and learn about rescue equipment and environments.
May 2021 – Sep 2021 Exhibition Details
Teenage Mutant Ninja Turtles: Secrets of the Sewer - Rental pending funding / time slot reserved -
Nickelodeon’s Teenage Mutant Ninja Turtles: Secrets of the Sewer invites children and their families
(and fans of all ages!) to explore their individual and group potential, training as a team both physically
and mentally, and then taking on the villains of New York City for an action-packed adventure.
Sep 2021 – Dec 2021 Exhibition Details – This exhibit fee and initial marketing will be paid with this
grant cycle and C’mon will apply next year for the additional marketing monies to promote this exhibition
during the exhibition running dates.
(Option 1) Daniel Tiger’s Neighborhood: A Grr-ific Exhibit – Ages 3-5. Step into Daniel Tiger's world
and join him and his friends as you explore the Neighborhood. Visitors will work together to solve
problems, use their imaginations, and play along with Daniel's singable strategies to learn life's little
lessons.
(Option 2) Splash and Bubbles: Dive In, Lend a Fin! (Sept 2021 – Dec 2021) Ages 3-8. The traveling
exhibit, Splash and Bubbles, brings the Jim Henson Company’s popular PBS KIDS TV show to life. The
exhibition builds on kids’ connections to the characters and their habitats, immersing them in a larger-
than-life marine environment and introducing them to the incredible world of ocean exploration.
(12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council? () YES () NO.
If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of
visitors and hotel room nights generated by the grant activity.
YEAR 2019-2020 PROJECT NAME: Traveling Exhibits
PREVIOUS GRANT AMOUNT $326,100
# VISITORS ATTRACTED To date: 21,308 (1/18/20 – 3/16/20 – closed due to Covid 19)
7.A.9
Packet Pg. 74 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
7
# ROOM NIGHT GENERATED: see attached event impact tracker
YEAR 2018-2019 PROJECT NAME Traveling Exhibits
PREVIOUS GRANT AMOUNT $206,400
# VISITORS ATTRACTED 98,492
#ROOM NIGHT GENERATED: see attached 2018 – 2019 Final Status Report
YEAR 2017-2018 PROJECT NAME Traveling Exhibits
PREVIOUS GRANT AMOUNT $150,000
# VISITORS ATTRACTED: 91,175 (Feb 2018 - September 2018)
#ROOM NIGHT GENERATED:
YEAR: 2016-2017 PROJECT NAME Traveling Exhibits
PREVIOUS GRANT AMOUNT $ 111,176
# VISITORS ATTRACTED: 72,809
# ROOM NIGHTS GENERATED
YEAR: 2014-2015 PROJECT NAME: C’mon to Southwest Florida
PREVIOUS GRANT AMOUNT: $100,000
Funding from the 2014-2015 grant cycle was used to promote tourism in Southwest Florida, highlighting
a Stay and Play package with Naples Grand Hotel. From October 1, 2014 to September 30, 2015, a total
of 130,815 visitors came through C’mon’s doors. 102,930 from Florida and 16,156 from outside Lee and
Collier County
YEAR: 2010-2011 PROJECT NAME: Promotion of the Children’s Museum
PREVIOUS GRANT AMOUNT: $100,000
Funding from the 2010-2011 grant cycle was utilized to promote the tourism activities of Collier County.
The grant allowed C’mon to support the marketing campaign for the Grand Opening.
YEAR: 2009-2010 PROJECT NAME: Promotion of the Children’s Museum
PREVIOUS GRANT AMOUNT: $75,000
Funding from the 2009-2010 grant cycle was used to maintain and further develop C’mon’s highly
interactive social media website.
YEAR: 2008-2009 PROJECT NAME: Promotion of the Children’s Museum
PREVIOUS GRANT AMOUNT: $150,000
Funding from the 2008-2009 grant cycle developed an extremely popular traveling exhibit that toured
other children’s museums in Florida to create an increased awareness of Collier County and C’mon.
YEAR: 2006-2007 PROJECT NAME: Museum Preview Center
PREVIOUS GRANT AMOUNT $ 125,000 (C’mon declined grant)
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will enable the TDC staff to
evaluate your prior experience.
(13). OTHER FUNDING SOURCES (From # 9 above): List the sources and amounts of other funds and
planned revenue sources to support the amount of the grant.
C’mon Operations $ 30,600
7.A.9
Packet Pg. 75 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
8
$
__________________________ $
__________________________ $
__________________________ $
TOTAL MATCH/OTHER FUNDS: $ 30,600
(14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the
event calculator at http://www.colliergov.net/index.aspx?page=847
Projected # of Overnight Visitors: 24,800 Room Nights 2,480
Tourist Tax Revenue $ 45,136 Visitor Spending 1,681,316
Economic Impact: $ 48,228
(15) What is the current or anticipated annual visitation to your museum? 131,000
PROJECT BUDGET RECAP
INCOME SOURCES:
TOURIST DEVELOPMENT TAX GRANT REQUEST $ 350,150
TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ 30,600
OTHER INCOME SOURCES $ ______
TOTAL INCOME - ALL SOURCES $ 380,750
PROJECT EXPENSES:
Intended Use of Tourist Tax Funds
Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary
indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible,
including planned cities where advertising or promotional materials will be placed. Indicate the
total amount you plan to spend for each category or promotion. Use additional sheets if necessary.
Argentina's Ninos (Sep 2020 - Jan 2020)
Exhibit Fee (19/20 TDC Grant) $ -
Shipping (19/20 TDC Grant) $ -
Crate storage $ 1,050
Load/Unload - movers $ 4,000
7.A.9
Packet Pg. 76 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
9
Paw Patrol (Jan 2021 - May 2021)
Exhibit Fee $ 80,000
Shipping (2 trucks) $ 8,000
Crate storage $ 1,050
Load/Unload - movers $ 4,000
Teenage Mutant Ninja Turtles (May 2021 - Sep 2021)
Exhibit Fee $ 75,000
Shipping $ 4,000
Crate storage $ 1,050
Load/Unload - movers $ 4,000
Daniel Tiger/Spash and Bubbles (Sep 2021 - Jan 2021)
Exhibit Fee (21/22 TDC Grant) $ 70,000
Shipping (22/23 TDC Grant) $ -
Crate storage $ -
Load/Unload - movers $ 2,000
Advertising
Clear Channel - Tampa $ 15,000
Facebook/Instagram $ 10,000
Family Magazine - East FL $ 8,000
Streaming TV $ 9,000
Hotel Visitor Guestbook $ 4,000
Internet TV $ 9,000
PBS Kids TV $ 9,000
Travel Magazines/Digital $ 15,000
USA Today $ 7,000
Airline Magazines $ 10,000
Total Tourist Tax Funds Used $ 350,150
Other Project Expenses not using Tourist tax grant funds:
Argentina's Ninos (Sep 2020 - Jan 2020)
Set up labor & Education
Coordination $ 4,100
Exhibit Staffing $ 5,800
7.A.9
Packet Pg. 77 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
10
Paw Patrol (Jan 2021 - May 2021)
Set up labor & Education
Coordination $ 5,000
Exhibit Staffing $ 5,800
Teenage Mutant Ninja Turtles (May 2021 - Sep 2021)
Set up labor & Education
Coordination $ 4,100
Exhibit Staffing $ 5,800
Total Other Project Expense $ 30,600
TOTAL PROJECT EXPENSES $ 380,750
Profit (Loss) $ 0
7.A.9
Packet Pg. 78 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
7.A.9
Packet Pg. 79 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
Golisano Children’s Museum of Naples – Attachment to Final Report – FY 2018- 2019
Page 1 of 2
Was this a first time project? If not, how many times times has the event taken place?
This is the first time these two traveling exhibits have been hosted at C’mon. C’mon has received grant
funding from TDC for traveling exhibits in grant cycles of 2016-2017 and 2017-2018.
What hotels/motels were utilized to support the project and how many?
C’mon did not work with any hotel specifically on this project, but C’mon does advertise in every hotel in
the County on the visitor network. C’mon also provides rack cards to each hotel in addition to working
directly with concierges.
What is the total direct economic impact and revenue generated from this event?
Estimated number of overnight visitors (30,612 * 80%) = 24,490
Estimated (24,490 * 40% adults) = 9,796 and 14,694 children
Using the Final Event Impact Tracker with the following estimates:
4,898 adult out of area participants (9,796 / 2) for one day each
7,347 child out of area participants (14,694/2) for one day each
Direct Impact = 1,114,295
Gross Revenue = 47,625.92
Total Expenses:
195,030.42 submitted for reimbursement – All vendors have been paid
220,586.40 paid in total for the project
List of Vendors Paid:
Betty Brinn Children's Museum Gulfshore Life NCC Media
Blue Capital Helping Hands Movers South Shore Media
Broward Family Life Hideaway Storage Star Catcher Entertainment
Clear Channel Outdoors Logix Transportation Sunbelt Rentals
Facebook Miami Family Life The Magic House
Florida Weekly Morris Media Network Ultimate Corporate Advertising
Florida West Coast Public Munchkin Fun
What is the number of participants that have visited the project?
C’mon had 98,492 visitors from the period of February 2019 – September 2019.
What is the percentage of the total participants from out of Collier County?
30,612 or 31% of total visitors were from outside the Collier/Lee County area.
What problems occurred if any during the project event?
None with the exhibits, but there are areas for improvement in the reporting. It is difficult to report all
expenses for a grant period when the grant report is due on the last day of the grant period. This
timeline forced us to cutoff our advertising in August in order to have cancelled checks to submit or
reporting.
7.A.9
Packet Pg. 80 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
Golisano Children’s Museum of Naples – Attachment to Final Report – FY 2018- 2019
Page 2 of 2
List any out of county advertising, marketing, and/or public relations that was used to support the
project and attach samples.
Ad samples were submitted with respective invoices in the reimbursement package.
How could the project have been improved or expanded?
The project went very well. We received a lot of compliments from visitors from the East coast of FL who
saw the advertising and came over for the weekend. One way to expand would be to have multiple
grant recipients of TDC funds combine marketing of multiple projects. This would increase exposure for
all projects and reach more tourists.
7.A.9
Packet Pg. 81 Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant Application Review)
EVENT NAME: Traveling ExhibitsEVENT DATES:Oct 2020 - Sep 2021VISITOR FACTORS Quantity Multiplier # DAYS TotalHow many adult out-of-area participant days expected?4,960151.00$ 1748,960.00$ How many youth out-of-area participant-days are expected?7,44051.00$ 1379,440.00$ How many out-of-area spectator-days are expected?51.00$ -$ How many out-of-town media-days are expected?102.00$ -$ How many in-area spectator days are expected?25.00$ -$ Total direct impact =1,128,400.00$ Output multiplier1.49Total output impact1,681,316.00$ Employment impact39.494Total earnings impact609336Transient lodging tax45,136.00$ Local option gasoline tax3,092.47$ Payment by Event Organizer for use of public facility-$ Total gross revenue48,228.47$ Funds expended by local government to attract the event or team-$ Cost of additional public services required by the event or team-$ Additional local expenses not covered above-$ Total expenditures-$ Gross revenue48,228.47$ Net revenue48,228.47$ 7.A.9Packet Pg. 82Attachment: TDC Cat. C-2 Grant Application CMON (12635 : FY 21 TDC Grant
7.A.10
Packet Pg. 83 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
4
COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT
FY 20-21
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION: Naples Zoo, Inc.
(2) NAME OF PROJECT: Bricklive Animal Paradise Traveling Exhibit
(3) MUSEUM INFORMATION:
Contact Person’s Name: Jack Mulvena
Phone #: (239) 262-5409 ext. 107 Cell Phone #: (401) 500-1027
E-mail Address: jack@napleszoo.org
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET: 1590 Goodlette Road
CITY: Naples ST: FL ZIP: 34102
PHONE: (239) 262-5409 FAX:
Website: www.napleszoo.org
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Jack Mulvena
TITLE: President/CEO Address if different from above:
__________________________ ________________________________
PHONE: __________________________ FAX: ___________________________
E-Mail: _________________________________
(6) ORGANIZATIONAL STRUCTURE: ( X ) NON-PROFIT ( ) GOVERNMENT AGENCY
( ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $ 242,366
(8) ADDITIONAL FUNDING AMOUNT: $ 108,134
7.A.10
Packet Pg. 84 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
5
(9) PROJECT TYPE (Check all that apply)
() PROMOTIONAL MATERIALS (Brochures, flyers, website)
() MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations,
Digital or Social Media)
(X ) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.)
() OTHER (Describe)____________________________________________________
(10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? () YES () NO
(11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
ANIMAL PARADISE is a “brick-tastic” model trail with the mission of educating the next generation of
children on the theme of endangered animal species in a fun and friendly environment, a day out that can
be enjoyed by the whole family. The tour contains brick-built statues and photo opportunities which are
themed around animals that exist within various habitats across the globe. Visitors will come face-to-face
with amazing creatures such as an imposing giraffe, a proud African lion, a powerful rhino and a graceful
dolphin.
Naples Zoo’s ANIMAL PARADISE exhibit will consist of 32 brick-built statues and 2 photo opportunities.
The traveling exhibit has only been at three Zoos in the United States and Naples Zoo’s exhibit will be the
first time for BRICKLIVE ANIMAL PARADISE in the state of Florida!
Video summary - http://www.bricklivegroup.com/tours-animalparadise.html
Naples Zoo Exhibit Dates – Saturday Nov. 21, 2020 – Sunday April 4, 2021
(12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council? (X) YES () NO.
If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of
visitors and hotel room nights generated by the grant activity.
YEAR: 2019/2020 PROJECT NAME:National Geographic’s Photo Ark (Final Status Report In Process)
PREVIOUS GRANT AMOUNT $ 170,421
# VISITORS ATTRACTED: 102,323 # ROOM NIGHTS GENERATED: 8,468
7.A.10
Packet Pg. 85 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
6
YEAR: 2018/2019 PROJECT NAME: Washed Ashore – Art to Save the Sea
(Final Status Report Included)
PREVIOUS GRANT AMOUNT $ 167,042
# VISITORS ATTRACTED: 141,508 # ROOM NIGHTS GENERATED: 11,877
YEAR: 2017/2018 PROJECT NAME: Penguins in Paradise (Final Status Report Previously Submitted)
PREVIOUS GRANT AMOUNT $ 129,073
# VISITORS ATTRACTED: 138,047 # ROOM NIGHTS GENERATED: 23,088
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will enable the TDC staff to
evaluate your prior experience.
(13). OTHER FUNDING SOURCES (From # 9 above): List the sources and amounts of other funds and
planned revenue sources to support the amount of the grant.
Naples Zoo Operating Budget $ 108,134
$
__________________________ $
__________________________ $
__________________________ $
TOTAL MATCH/OTHER FUNDS: $ 108,134
(14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the
event calculator at http://www.colliergov.net/index.aspx?page=847
Projected # of Overnight Visitors: 145,000 Room Nights: 12,000
Tourist Tax Revenue $ 383,383 Visitor Spending $ 8,970,000
Economic Impact: $ 13,365,3000
(15) What is the current or anticipated annual visitation to your museum? 375,000
7.A.10
Packet Pg. 86 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
7
PROJECT BUDGET RECAP
INCOME SOURCES:
TOURIST DEVELOPMENT TAX GRANT REQUEST $ 242,366
TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ 108,134
OTHER INCOME SOURCES $
TOTAL INCOME - ALL SOURCES $ 350,500
PROJECT EXPENSES:
Intended Use of Tourist Tax Funds
Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary
indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible,
including planned cities where advertising or promotional materials will be placed. Indicate the
total amount you plan to spend for each category or promotion. Use additional sheets if necessary.
Exhibit Rental $ 135,675
Advertising and Promotion/Outside Collier County $ 86,191 (See Detailed Breakdown Included)
Exhibit Graphics and Interpretation $ 20,500
Total Tourist Tax Funds Used: $ 242,366
Other Project Expenses not using Tourist tax grant funds:
Advertising and Promotion/Within Collier County $ 70,734
Exhibit Shipping and Storage $ 20,000
Labor Expense (Social Media, Graphics, Mktg/PR) $ 9,600
Installation Costs (Rental equipment, labor, etc.) $ 7,800
Total Other Project Expenses: $108,134
TOTAL PROJECT EXPENSES $350,500
Profit (Loss) $ 0
7.A.10
Packet Pg. 87 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
Advertising and Promotion Costs Breakdown
Advertising and Promotion Outside Collier County (October 2020 through April 2021): (7months)
• Billboards: $2,250 / month Total: $15,750
• Internet: $575/month Total: $ 4,025
• Digital Google Ads: $500/month Total: $ 3,500
• Digital Facebook Advertising: $500/month Total: $ 3,500
• Digital Naples Daily News: $2000/month Total: $ 14,000
• Digital Fort Myers New-Press: $1,500/month Total: $10,500
• Florida Weekly: $1,370/month Total: $ 9,590
• Must Do Magazine: $1,050.00/month Total: $ 7,350
• Florida Advertising Services: $1,200/month Total: $ 8,400
• Welcome Guide Map: $880/ month Total: $ 6,160
• CVB Miles Media: Total: $ 3,776
• Graphic Design: Total: $ 1,000
• SWFL Where Guest Book: Total: $ 3,500
• Val-Pak: $220.00/month Total: $ 1,540
• Airport display: $800/month Total: $ 5,600
• Media Monitoring Service/Critical Mention Total: $ 2,000
Total: $86,191
7.A.10
Packet Pg. 88 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
7.A.10
Packet Pg. 89 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
Exhibit A
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Final Status Report (Due October 15, 2019)
ORGANIZATION: Naples Zoo, Inc.
PROJECT: Washed Ashore
ADDRESS: 1590 Goodlette Rd, Naples FL, 34102
CONTACT PERSON: Jack Mulvena, Pres. CEO
TELEPHONE: (239) 262-5409 ext. 107
EMAIL: jmulvena@napleszoo.org
Was this a first time project? If not, how many times has this event taken place?
This was the first time for the seasonal exhibit “Washed Ashore” at Naples Zoo, which ran from November
17, 2018 thru April 21, 2019.
What hotels/motels were utilized to support the project and how many?
Naples Zoo hotel promotion of “Washed Ashore” utilized our referral network of 57 hotels in SW Florida in
Lee and Collier counties, along promotion to Southwest Florida Concierge and Guest Services Association
(SWFCGSA). Note: Naples Zoo surveyed 56,174 guests about staying in Collier County hotels, 3,577 of
these did stay in CC hotels, 7% of those surveyed.
What is the total direct economic impact and revenue generated from this event? (see attached Impact Tracker)
Total Direct Economic Impact of NZ Washed Ashore- $8,889,383, per CC Impact Tracker
Gross Revenue Generated thru NZ Washed Ashore- $379,937, per CC Impact Tracker
Total expenses (see attached Request for Funds). Have all vendors been paid? Yes
List the vendors that have been paid, if not, what invoices are still outstanding and why? N/A
What is the number of participants that visited the project?
208,407 guests visited Washed Ashore at Naples Zoo from November 17, 2018 – April 21, 2019. Also, during
the exhibit period, 18,156 Collier County Free Saturday guests attended Washed Ashore.
What is the percentage of the total participants from out of Collier County? 68% (see attached survey results)
What problems occurred if any during the project event? None
List any out-of-county- advertising, marketing, and/or public relations that was used to support the project and
attach samples. (See attached Advertising & PR document)
How could the project been improved or expanded? No
7.A.10
Packet Pg. 90 Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant Application Review)
EVENT NAME: Naples Zoo Washed AshoreEVENT DATES: November 17, 2018 - April 21, 2019VISITOR FACTORS Quantity Multiplier # DAYS TotalHow many adult out-of-area participant days expected?0151.00$ 1$0.00How many youth out-of-area participant-days are expected?051.00$ 1$0.00Actual # of out-of-area spectator-days 141,50851.00$ 1$7,216,908.00How many out-of-town media-days are expected?102.00$ $0.00Actual # of in-area spectator days.66,89925.00$ 1$1,672,475.00Total direct impact =208,407$8,889,383.00Output multiplier1.49Total output impact$13,245,180.67Employment impact$311.13Total earnings impact$4,800,266.82Transient lodging tax$355,575.32Local option gasoline tax$24,362.08Payment by Event Organizer for use of public facility$0.00Total gross revenue$379,937.40Funds expended by local government to attract the event or team$0.00Cost of additional public services required by the event or team$0.00Additional local expenses not covered above$0.00Total expenditures$0.00Gross revenue$379,937.40Net revenue$379,937.407.A.10Packet Pg. 91Attachment: TDC C-2 Grant Application Naples Zoo (12635 : FY 21 TDC Grant
06/22/2020
EXECUTIVE SUMMARY
Recommendation for the TDC to recommend approval of the combined FBU National
Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each event
to 2025 and make a finding that this action promotes tourism.
OBJECTIVE: Approval of combining the agreements for the FBUNC and Top Gun Showcase events
into a single agreement and extend the term of those events.
CONSIDERATIONS: The FBUNC event agreement was recommended by the TDC and approved by
the BCC on April 23, 2019. The FBU Top Gun event agreement was recommended by the TDC on
December 10, 2019. These two events are owned and managed by Steve Quinn, President of FBU, LLC
and the desire is to extend the term on each event to 2025. Combining the two events into one Agreement
will make the payment installments easier to manage due to the closeness of each installment.
The attached Agreement combines these two events into one document and divides the $400,000
commitment for the FBUNC and the $100,000 commitment for the Top Gun Championship into five
installments. We have also included in this combined Agreement the commitment that FBU LLC and
Steve Quinn have made to bring at least four new football related events to Collier County to be hosted at
the new Paradise Coast Sports Complex.
All the terms of each of the separate agreements currently in place have been incorporated into this
combined Agreement. Payments for each of the 2020 FBU events that have already been processed under
the current two event sponsorship agreements will not be paid from this new combined events Agreement.
FISCAL IMPACT: $400,000 for the FBUNC and $100,000 for the Top Gun Showcase events are
included in the BCC approved FY 20 Tourism Division budget and the balance of payments that occur in
FY 21 will be carried over to the FY 21 requested Tourism Division budget. Funding for both events will
be requested in the Tourism Division budget for FY 22, FY 23, FY 24 and FY 25.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: For the TDC to recommend approval of the combined FBU National
Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each event to
2025 and make a finding that this action promotes tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. Stamped FBUNC Top Gun Combined Agreement (PDF)
7.B
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COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 12417
Item Summary: Recommendation for the TDC to recommend approval of the combined FBU
National Championship (FBUNC) and Top Gun Showcase agreements and to extend the term for each
event to 2025 and make a finding that this action promotes tourism.
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
05/18/2020 3:06 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
05/18/2020 3:06 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 05/18/2020 3:07 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 05/18/2020 3:27 PM
Tourism Jack Wert Director Completed 06/16/2020 10:37 AM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:12 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:20 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
7.B
Packet Pg. 93
7.B.1Packet Pg. 94Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
7.B.1Packet Pg. 95Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
7.B.1Packet Pg. 96Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
7.B.1Packet Pg. 97Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
7.B.1Packet Pg. 98Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
7.B.1Packet Pg. 99Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
7.B.1Packet Pg. 100Attachment: Stamped FBUNC Top Gun Combined Agreement (12417 : Combined FBU and Top Gun Sponsorship Agreement)
06/22/2020
EXECUTIVE SUMMARY
Recommendation to approve the use of Tourist Development Tax Promotion Funds to support the
upcoming September and October 2020 Sports Tourism Events up to $29,450 and make a finding
that these expenditures promote tourism.
OBJECTIVE: To support the hosting cost for sporting events in September and October 2020 with a
goal to attract participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in
September and October 2020. The Tourism Division Sports Marketing Team has attracted these events to
our community. The projected hosting costs are based on experience with these same or similar events,
the event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizers for field rental costs, and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fans. These expenditures are
authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for these sports events are subject to TDC recommendation and Board approval.
Publix Labor Day Soccer Cup (Soccer Skills Fl Inc) is scheduled for September 5-7, 2020 for the
eighth year at North Collier Regional Park. This is a boys and girls youth soccer event ages 7-16 years
old. The event is projected to attract 1,500 athletes and to generate 1,500 room nights in the County. The
amount requested by the event organizer is $19,000. Based on the past three history of the event, the
amount requested for reimbursement has been reduced based on the three-year average of 340 room
nights actually produced in Collier County, direct visitor spending of $295,686 and TDT revenue of
$2,703. So, based on the three-year average of 340 room nights, the expenses to be reimbursed for the
2020 event for assistance with facility rental, and operating expenses will be up to $5,100 plus parks staff
overtime up to $1,500 for a total of $6,600.
Year Projected Sept 20 Actual Sept 2019 Actual Sept 2018
Direct Spending $295,686 $122,553 $272,615
TDT Revenue $2,703 $1,047 $2,610
Room Nights 1500 (340 is
recommended)
176 348
Acquisition Cost $15 (for $5,100) $15 (for $2,640) $15 (for $5,220)
Naples Kick off Soccer (Azzuri Storm managed by Kick Off Soccer) is scheduled for September 19-
20, 2020 for the third year at North Collier Regional Park. This is a youth girls and boys soccer event
ages 7-16 years old. The event is projected to attract 1,350 athletes and to generate 400 room nights in the
County, direct visitor spending of $255,499 and TDT revenue of $2,550. The requested reimbursement
amount provided by the event organizer is $4,600 based on the estimated 400 room nights. The
acquisition cost is therefore lower than the maximum industry standard of $15.00 for this event to $11.50.
The expenses to be paid for the event will be assistance with facility rental, and operating expenses up to
$4,600 based on the requested amount from the event organizer and parks staff overtime up to $1,500, for
7.C
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06/22/2020
a total of $6,100.
Year Projected Sept 20 Actual Sept 2019
Direct Spending $282,880 $229,000
TDT Revenue $3,000 $2,333
Room Nights 400 311
Acquisition Cost $11.50 (for $4,600) $15(for $4,665)
Alligator Alley Fall Baseball Classic (Florida Premier Baseball League, Inc) is scheduled for October
2-4, 2020 for the third year at North Collier Regional Park, Veteran Community Park and Golden Gate
Community Park. This is a boy’s youth soccer event ages 7-16 years old. The event is projected to attract
500 participants and to generate 350 room nights in the County, direct visitor spending of $202,538 and
TDT revenue of $2,625. The expenses to be paid for the event will be assistance with facility rental, and
operating expenses up to $5,250. The event organizer is responsible for payment of park staff overtime.
Year Projected Oct 2020 Actual Oct 2019 Did not request CVB
funding
Direct Spending $202,538 $189,123
TDT Revenue $2,625 $2,508
Room Nights 350 334
Acquisition Cost $15(for $5,250) $15(for $5,010)
International Soccer Qualifier (Soccer Skills Fl Inc) is scheduled for October 24-25, 2020 for the
second year at North Collier Regional Park. This is a girls and boys youth soccer event ages 7 -16 years
old. The event is projected to attract 1,500 athletes and to generate 750 room nights in the County, direct
visitor spending of $480,611 and TDT revenue of $5,625. The requested reimbursement amount provided
by the event organizer is $10,000 based on the estimated 750 room nights. The acquisition cost is
therefore lower than the maximum industry standard of $15.00 for this event to $13.33. Reimbursement
will be for assistance with facility rental and operating expenses up to $10,000 and parks staff overtime
up to $1,500, for a total of $11,500.
Year Projected Oct 20 Actual Oct 2019
Direct Spending $480,611 $389,356
TDT Revenue $5,625 $4,532
Room Nights 750 570 Actual
Acquisition Cost $13.33 (for $10,000) $15 (for $8,550)
FISCAL IMPACT: Funding of up to $29,450 for the September 2020 events is included in the FY 20
Tourism Division budget in Fund 184 for Sports Marketing Event support. This will leave a ba lance of
$417,685 for the remaining events in FY 20 ($447,135-$29,450).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
7.C
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06/22/2020
for approval. - CMG
RECOMMENDATION: For the Tourist Development Council to recommend approval of the use of
Tourist Development Tax Promotion Funds to support the upcoming September and October 2020 Sports
Tourism Events up to $29,450 and make a finding that these expenditures promote tourism.
Prepared by Nikki King, Sports Marketing Manager
ATTACHMENT(S)
1. PUBLIX LABOR DAY APP. 2020 (PDF)
2. naples kick off Sept application request 2020 (PDF)
3. Alligator Alley Naples-Oct REV (PDF)
4. INTERNATIONAL APP. 2020 (PDF)
7.C
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06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 12638
Item Summary: Recommendation to approve the use of Tourist Development Tax Promotion
Funds to support the upcoming September and October 2020 Sports Tourism Events up to $29,450 and
make a finding that these expenditures promote tourism.
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/11/2020 3:21 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/11/2020 3:21 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/11/2020 3:21 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 06/11/2020 3:41 PM
Tourism Jack Wert Director Completed 06/11/2020 3:47 PM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:14 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:01 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
7.C
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[17-TDC-00120/1350609/1] Page 1 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Collier County Sports Tourism Event Funding Application
Policies and Procedures
Funding Eligibility
Sports Tourism events should promote future overnight visitors to the designation or have a history of
attracting overnight visitors who utilize hotels and lodging in the hosting County over multiple days
throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which
states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for funding support:
Funding Eligibility
1.Applications must be received 90 days prior to the first day of the event fully completed.
2.All applications must be submitted online via email.
3.Event must be more than (1) day in duration.
4.Event must generate (250) or more room nights within Collier County.
5.Events with national television exposure will be considered for funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, protocols, and laws always.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County.
2.Must promote Collier County hotels and lodging as the primary event accommodations.
3.Collier County hotel or other Collier County paid lodging accommodations must be advertised
prior to the event, on the event website and/or via email blast to participants.
7.C.1
Packet Pg. 105 Attachment: PUBLIX LABOR DAY APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
[17-TDC-00120/1350609/1] Page 2 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
4.Must provide a list of marketing and/or promotional medium for the event. This includes
advertising via promotions, public relations, press conferences, digital media, social media,
newspaper, on-air, television, magazine, and websites etc., that will attract overnight visitors
and spectators to Collier County.
5.Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website
(sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to
the event. Please note, only marketing that is promoted to outlets outside of Collier County is
eligible for application and reimbursement of funds.
Post-Event Requirements
1.Events that exceed the estimated room nights will receive the maximum amount of
funding Collier County previously approved. The high production of room nights will be
considered during the funding application process for the following year.
2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event
organizer is responsible for all expenses associated with the event, and must provide an
invoice from all entities that charged the event organizer for said expenses. Event
organizers are subject to audit prior to payment.
3.Proof of payment (i.e. wire transfer receipt, front and back of cleared check, proof of
production, proof of advertisement etc.) must be accompanied by an invoice from the
entity charging the event organizer for each expense, proof of room night pick-up reports,
and an invoice to the CVB for the amount the event qualified for via room night
production. Only the items approved by the Collier County Board of Commissioners on the
event application are eligible to be reimbursed.
4.Room night pick-up must be tracked and reported with the submission of a post-event
report to Collier County within (10) calendar days after the last day of the event to remain
eligible for funding reimbursement.
5.The event must achieve at least 80% of the applicant’s estimated room nights within
Collier County, to receive the full amount of the proposed funding reimbursement. If the
room nights generated from the event within Collier County are less than 80% of the
amount proposed in the funding application, funding will be prorated per each room night
picked-up within Collier County hotels.
Allowable Expenses
1.Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note,
any facility rental, equipment or third party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may apply for reimbursement for such
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not pay
any rental or vendor directly on behalf of the event organizer. The only exception to this is if
the CVB agrees in writing to pay an internal Collier County entity directly (i.e. Collier County
Police Department, Collier County EMS, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event.
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions.
5.Prize money or purses.
6.Expenses and debts not related to event.
Review Process
1.Applications will be reviewed to evaluate the impact of the event in Collier County.
2.All proposed funding must be approved by the Collier County Tourism Development Council
and the Collier County Board of Commissioners. Funding will not be reimbursed unless all
elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
_____________________________________________________________________________________
What previous locations have hosted this event?
_____________________________________________________________________________________
How many participants does this event host historically?
_____________________________________________________________________________________
How many spectators does this event host historically?
_____________________________________________________________________________________
5 Years
NA
1500-2000
3000
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Please, provide a breakdown of participants, spectators, staff, and media.
Out- of- Area Youth Participants __________________ Local Youth Participants _______________
Out-of-Area Adult Participants __________________ Local Adult Participants _______________
Out-of-Area Youth Spectators __________________ Local Youth Spectators _______________
Out-of-Area Adult Spectators __________________ Local Adult Spectators _______________
Out-of-Area Staff __________________ Local Staff _______________
Out-of-Area Media __________________ Local Media _______________
Number of projected room nights for this event? *Please, provide a single number NOT a range.
____________________________________________________________________________________
How will you be securing Collier County hotel accommodations: host hotel, room blocks, general RFP,
third-party agency? Please, explain in detail and list any hotels with the negotiated rate for the event.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, media kits must be submitted no later than
90 days prior to the first day of the event with the application.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
750 750
75 75
1500 1500
1000
50
na
1000
15
na
1500
HBC
Email, Twitter,Facebook
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Please refer to the allowable and non-allowable expenses on page 2 of this document to indicate
the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line.
If an item is not outlined below, it will not be considered for funding reimbursement.
Expense Amount
___________________________________________ ___________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
Total Amount Requested: _________________________________
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
Name: _______________________________________________________________________________
Title: ________________________________________________________________________________
Organization: _________________________________________________________________________
Signature: ____________________________________________________________________________
Date: ________________________________________________________________________________
Field rental
Staff/Awards
5700
13,300
19,000
Jeff Pinteralli
President
Soccer Skills Fl INC
Jeff Pinteralli 4/02/2020
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Event & Athletic Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name: ________________________________________________________________
Organization Address: ______________________________________________________________
City: ____________________________State: _______________________ Zip: _________________
Organization Phone: ________________________________________________________________
Organization Website: ______________________________________________________________
Organization Email: _________________________________________________________________
Non-Profit Tax ID No.: _______________________________________________________________
Federal Tax ID No.: _________________________________________________________________
Event Director Full Name: ____________________________________________________________
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical,
safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on
appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once
the situation has been mediated, the Collier County Parks and Recreation site-lead representative will
discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting
teams and/or individuals from facility etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email: _______________________________________________________________
Event Director Cell Phone: ___________________________________________________________
Event Director Home/Business Address: ________________________________________________
City: _________________________State: _________________________ Zip: _________________
Event Name: ______________________________________________________________________
Sport(s):__________________________________________________________________________
Dates requested for event: __________________________________________________________
Soccer Skills Fl inc
12653 Torbay Dr
Boca Raton Fl 33428
7272518459
www.soccerskillsunlimited.com
soccerskillsunlimited@gmail.com
84-4266553
Jeff Pinteralli
soccerskillsunlimited@gmail.com
7272518459
12653 Torbay Dr
Boca Raton Fl 33428
The Publix Labor Day Cup
Soccer
September 5-7 2020
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Will this event be charging for parking? ____________________If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the parking revenue.
Will this event be charging admission? ___________________ If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the admission revenue.
Will there be a different cost for youth? ___________________ If yes, how much? _____________
Is there an age limit for youth to be eligible for free admission? _____ If yes, what age? ________
Will you require food concessions? _____________
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
*Please note, event organizers MUST provide their own staff to coordinate, operate, and supervise
any parking and/or admission transactions and regulation of said activities. Collier County staff is
NOT responsible for the storing of any monetary profits or tills gained from admission, parking, or
any other revenue source or vendor associated with the event. Collier County Staff is also NOT
responsible for any lost or stolen items or monies associated with the event.
________ (Please, initial to verify your compliance)
Will you require the use of stage? ______________ If yes, provide detail: _____________________
__________________________________________________________________________________
Will you require bleachers? ___________________ If yes, provide detail: _____________________
__________________________________________________________________________________
*Please note, an additional cost may be associated with the rental of the stage and/or bleachers.
Will this event be sanctioned? If yes, by which organization?
_________________________________________________________________________________
Will you require load-in dates in addition to the above requested dates? Please, circle one below.
(Please note, load-in days may require additional facility rental fees.)
Yes Please list schedule of load-in and tear down (Date, Start, & End Time) and details
on what will be loaded-in/torn down: ___________________________________
__________________________________________________________________
No No load-in days are needed.
No
No
No
No
Yes
Yes
Awards presentation
no
yes/ FYSA
no
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Vendors
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at North Collier Regional Park
as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Will you be securing any vendors at this event? Please, circle one below.
YES Please list the name of the vendor(s), dates, times, and dimensions of set-up.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
NO Vendors will NOT be on-site for the event.
*Please note, a fee may be required for vendors to utilize venue space during the event.
Facility(ies) Requesting:
(Include number of fields and type. Example – North Collier Regional Park – (1) multi-purpose field)
(1) _______________________________________________________________________________
(2) _______________________________________________________________________________
(3) _______________________________________________________________________________
(4)_______________________________________________________________________________
(5) _______________________________________________________________________________
Please, list any other logistical needs (i.e. number of tables, chairs, stage etc.). Please note, a cost may
be associated with these requests at the expense of the event organizer, unless agreed upon in
writing and excused as an expense by the CVB.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Estimated # of Athletes: ________________________________________________________________
NoFields 1-8 and softball fields
Fields 1-8 and softball fields
NA
3500
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Estimated # of Spectators: ______________________________________________________________
Estimated # of Teams: __________________________________________________________________
*Please note after 200 teams, multiple facilities must be used. Event organizers may also be asked to
supply port-o-lets at their expense for events in excess of 200 teams.
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Full Name (1): ____________________________________________________________
Site Director Cell Phone (1):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (2): ____________________________________________________________
Site Director Cell Phone (2):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (3): ____________________________________________________________
Site Director Cell Phone (3):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (4): ____________________________________________________________
Site Director Cell Phone (4):____________________________________________________________
Site Location: ____________________________________________________________
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event starting as additional
insured for the entirety of the event including the following language:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employers liability (minimum $100,000)
4000
175
Jeff Pinteralli
7272518459
NCRP
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
________ (Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation no later than 90 business days prior or at the time of scheduling, whichever
is earlier, to the first day of reservation. Once the event takes place and is complete, Collier County
Parks and Recreation will issue a full refund to the entity that paid the deposit, provided the facilities
utilized for the event are returned in the same condition as prior to the event. Should any damages or
monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit
shall be retained by Collier County Parks and Recreation.
________ (Please, initial to verify your compliance with the Facility Rental Deposit Policy)
Event Cancellation Policy
Please note, if the event is cancelled 90 or more days prior to the first requested date of reservation, a
full refund will be issued to the entity that paid the deposit.
In the event the reservation is cancelled less than 90 days prior to the first requested date of
reservation, the 15% deposit will be retained by Collier County Parks and Recreation and no refund will
be issued to the entity that paid the deposit.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
In regards to inclement weather, if competition begins on any day, rental fees and event expenses are
to be paid in full for said day. If the rented areas are deemed unplayable by Parks and Recreation Lead
Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated
with the date of cancellation will be waived.
Collier County reserves the right to terminate this Event for any reason with 30 days notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
________ (Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
spot areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety
of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas
is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper
parking guidelines as set forth by Collier County Parks and Recreation may result in parking viola tions
being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to
individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first
event day via email.
JP
JP
JP
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
________ (Please, initial to verify your compliance with the Facility Parking Policy)
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar
days from the last day of the event. Failure to submit the proper documentation provided by Collier
County, may result in forfeiture of County approved funding reimbursement and/or future event dates.
________ (Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact
of the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates.
________ (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Future Date Request Policy
Upon submission of post-event materials, event organizers may request dates for future events. The
ability of the event to deliver the proposed room nights and impact in Collier County provided in the
funding application, will be factored in to the potential for future event funding and date request.
Collier County staff reserves the right to deny a request for rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Future Date Request Policy)
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue request, are subject to being relocated to another County
facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non-
compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e.
hurricane). Any of the above adversities will be communicated to the renter by Collier County staff.
________ (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
JP
JP
JP
JP
JP
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Collier County Resident Policy
In the event a Collier County funded event does not fulfill the impact assured to the County in the event
application, the event is subject to cancellation of future requested and/or approved dates. If the event
organizer is still interested in hosting an event over the same or different date patterns without Collier
County funding, the event organizer must be a Collier County resident and show proof of Collier County
residency. CVB and/or Collier County Parks & Recreation staff reserves the right to deny a request for
rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Collier County Resident Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be featured on official hotel
documentation (Written emails, excel sheets etc., will not be accepted as valid proof of room nights).
In the event a third-party booking agency is used; the same procedure as above applies. Third-party
booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not
accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room
night total for the event.
________ (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event,
it is determined that the event will require more event fields/space after funding has been submitted
for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are to be paid within 30 calendar
days after the last day of the event. This does not include any expense that is agreed upon in writing as
an excused expense with the CVB.
________ (Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor and/or CVB Sports Representative in accordance with the protocol approved by
Collier County Risk Management.
JP
JP
JP
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
________ (Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms compliance with
requirements. However, Collier County reserves the right to deny or cancel rental request if the
required documentation is not provided and/or if guidelines are not followed as requested by Collier
County. This also includes those guidelines set forth in the above application and the Collier County
Parks and Recreation Rules & Regulations form.
________ (Please, initial to verify your compliance with Event Approval Policy)
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify
and hold harmless Collier County, its officers and employees from any and all liabilities,
damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and
paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally
wrongful conduct of the EVENT SPONSOR or anyone employed or utilized by the EVENT
SPONSOR in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indemnified party or person described in this
paragraph. This section does not pertain to any incident arising from the sole negligence
of Collier County. The foregoing indemnification shall not constitute a waiver of
sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
________ (Please, initial to verify your compliance with required Indemnification language)
JP
JP
JP
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Event Director Collier County/CVB Representative
Printed Name: ______________________________ Printed Name: __________________________
Title :______________________________________ Title: _________________________________
Signature: __________________________________ Signature: _____________________________
Date: ______________________________________ Date: ________________________________
Parks & Recreation Representative
Printed Name: _______________________________
Title: ______________________________________
Signature: __________________________________
Date: ______________________________________
Collier County Use Only
Rental Fees and Charges
Approved facility: ______________________________________________________________
Number of fields approved: ______________________________________________________
Field type: _____________________________________________________________________
Venue Rental Cost (including load-in dates): ____________________________________________
Additional Rental Cost (i.e. stage, tables, etc.): __________________________________________
______________________________________________________________________________________
Total Cost: _________________________________________________________________________
Expenses to be paid by CVB: ___________________________________________________
Expenses to be paid by Event Organization: ______________________________________
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
JEFF PINTERALLI
PRESIDENT
JEFF PINTERALLI 4/2/2020
7.C.1
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Collier County Sports Tourism Event Funding Application
Policies and Procedures
Funding Eligibility
Sports Tourism events should promote future overnight visitors to the designation or have a history of
attracting overnight visitors who utilize hotels and lodging in the hosting County over multiple days
throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which
states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for funding support:
Funding Eligibility
1.Applications must be received 90 days prior to the first day of the event fully completed.
2.All applications must be submitted online via email.
3.Event must be more than (1) day in duration.
4.Event must generate (250) or more room nights within Collier County.
5.Events with national television exposure will be considered for funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, protocols, and laws always.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County.
2.Must promote Collier County hotels and lodging as the primary event accommodations.
3.Collier County hotel or other Collier County paid lodging accommodations must be advertised
prior to the event, on the event website and/or via email blast to participants.
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
4. Must provide a list of marketing and/or promotional medium for the event. This includes
advertising via promotions, public relations, press conferences, digital media, social media,
newspaper, on-air, television, magazine, and websites etc., that will attract overnight visitors
and spectators to Collier County.
5. Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website
(sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to
the event. Please note, only marketing that is promoted to outlets outside of Collier County is
eligible for application and reimbursement of funds.
Post-Event Requirements
1. Events that exceed the estimated room nights will receive the maximum amount of
funding Collier County previously approved. The high production of room nights will be
considered during the funding application process for the following year.
2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event
organizer is responsible for all expenses associated with the event, and must provide an
invoice from all entities that charged the event organizer for said expenses. Event
organizers are subject to audit prior to payment.
3. Proof of payment (i.e. wire transfer receipt, front and back of cleared check, proof of
production, proof of advertisement etc.) must be accompanied by an invoice from the
entity charging the event organizer for each expense, proof of room night pick-up reports,
and an invoice to the CVB for the amount the event qualified for via room night
production. Only the items approved by the Collier County Board of Commissioners on the
event application are eligible to be reimbursed.
4. Room night pick-up must be tracked and reported with the submission of a post-event
report to Collier County within (10) calendar days after the last day of the event to remain
eligible for funding reimbursement.
5. The event must achieve at least 80% of the applicant’s estimated room nights within
Collier County, to receive the full amount of the proposed funding reimbursement. If the
room nights generated from the event within Collier County are less than 80% of the
amount proposed in the funding application, funding will be prorated per each room night
picked-up within Collier County hotels.
Allowable Expenses
1. Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note,
any facility rental, equipment or third party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may apply for reimbursement for such
7.C.2
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not pay
any rental or vendor directly on behalf of the event organizer. The only exception to this is if
the CVB agrees in writing to pay an internal Collier County entity directly (i.e. Collier County
Police Department, Collier County EMS, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event.
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions.
5.Prize money or purses.
6.Expenses and debts not related to event.
Review Process
1.Applications will be reviewed to evaluate the impact of the event in Collier County.
2.All proposed funding must be approved by the Collier County Tourism Development Council
and the Collier County Board of Commissioners. Funding will not be reimbursed unless all
elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
_____________________________________________________________________________________
What previous locations have hosted this event?
_____________________________________________________________________________________
How many participants does this event host historically?
_____________________________________________________________________________________
How many spectators does this event host historically?
_____________________________________________________________________________________
7.C.2
Packet Pg. 121 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)5 yrs
Lee County and NCRP 2018, 2019
1500
3050
[17-TDC-00120/1350609/1] Page 4 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Please, provide a breakdown of participants, spectators, staff, and media.
Out- of- Area Youth Participants __________________ Local Youth Participants _______________
Out-of-Area Adult Participants __________________ Local Adult Participants _______________
Out-of-Area Youth Spectators __________________ Local Youth Spectators _______________
Out-of-Area Adult Spectators __________________ Local Adult Spectators _______________
Out-of-Area Staff __________________ Local Staff _______________
Out-of-Area Media __________________ Local Media _______________
Number of projected room nights for this event? *Please, provide a single number NOT a range.
____________________________________________________________________________________
How will you be securing Collier County hotel accommodations: host hotel, room blocks, general RFP,
third-party agency? Please, explain in detail and list any hotels with the negotiated rate for the event.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, media kits must be submitted no later than
90 days prior to the first day of the event with the application.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
7.C.2
Packet Pg. 122 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)500 750
100 150
500 500
800
5
1250
40
400
Using Lee county sports housing
4000 fysa team database, local and regional contacts, fysa agm event
[17-TDC-00120/1350609/1] Page 5 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Please refer to the allowable and non-allowable expenses on page 2 of this document to indicate
the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line.
If an item is not outlined below, it will not be considered for funding reimbursement.
Expense Amount
___________________________________________ ___________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
Total Amount Requested: _________________________________
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
Name: _______________________________________________________________________________
Title: ________________________________________________________________________________
Organization: _________________________________________________________________________
Signature: ____________________________________________________________________________
Date: ________________________________________________________________________________
7.C.2
Packet Pg. 123 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)trainers
golf carts
field rental
600
800
3200
4600
Gavin Spooner
Tournament Director
Azzurri Storm
1/10/20
[17-TDC-00120/1350609/1] Page 6 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Event & Athletic Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name: ________________________________________________________________
Organization Address: ______________________________________________________________
City: ____________________________State: _______________________ Zip: _________________
Organization Phone: ________________________________________________________________
Organization Website: ______________________________________________________________
Organization Email: _________________________________________________________________
Non-Profit Tax ID No.: _______________________________________________________________
Federal Tax ID No.: _________________________________________________________________
Event Director Full Name: ____________________________________________________________
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical,
safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on
appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once
the situation has been mediated, the Collier County Parks and Recreation site-lead representative will
discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting
teams and/or individuals from facility etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email: _______________________________________________________________
Event Director Cell Phone: ___________________________________________________________
Event Director Home/Business Address: ________________________________________________
City: _________________________State: _________________________ Zip: _________________
Event Name: ______________________________________________________________________
Sport(s):__________________________________________________________________________
Dates requested for event: __________________________________________________________
7.C.2
Packet Pg. 124 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)Azzurri Storm (managed by Kick off soccer)
c/o event director
azzurristorm.com
john@azzurristorm.com
47-3192351
gavin spooner
gavin@kickoffsoccer.org
9415458874
2050 morning sun ln
naples fl 34119
Naples Kick Off
soccer
Sept 19-20 2020
[17-TDC-00120/1350609/1] Page 7 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Will this event be charging for parking? ____________________If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the parking revenue.
Will this event be charging admission? ___________________ If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the admission revenue.
Will there be a different cost for youth? ___________________ If yes, how much? _____________
Is there an age limit for youth to be eligible for free admission? _____ If yes, what age? ________
Will you require food concessions? _____________
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
*Please note, event organizers MUST provide their own staff to coordinate, operate, and supervise
any parking and/or admission transactions and regulation of said activities. Collier County staff is
NOT responsible for the storing of any monetary profits or tills gained from admission, parking, or
any other revenue source or vendor associated with the event. Collier County Staff is also NOT
responsible for any lost or stolen items or monies associated with the event.
________ (Please, initial to verify your compliance)
Will you require the use of stage? ______________ If yes, provide detail: _____________________
__________________________________________________________________________________
Will you require bleachers? ___________________ If yes, provide detail: _____________________
__________________________________________________________________________________
*Please note, an additional cost may be associated with the rental of the stage and/or bleachers.
Will this event be sanctioned? If yes, by which organization?
_________________________________________________________________________________
Will you require load-in dates in addition to the above requested dates? Please, circle one below.
(Please note, load-in days may require additional facility rental fees.)
Yes Please list schedule of load-in and tear down (Date, Start, & End Time) and details
on what will be loaded-in/torn down: ___________________________________
__________________________________________________________________
No No load-in days are needed.
7.C.2
Packet Pg. 125 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)no
no
y
gs
awardsyes
the ones there
FYSA
[17-TDC-00120/1350609/1] Page 8 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Vendors
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at North Collier Regional Park
as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Will you be securing any vendors at this event? Please, circle one below.
YES Please list the name of the vendor(s), dates, times, and dimensions of set-up.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
NO Vendors will NOT be on-site for the event.
*Please note, a fee may be required for vendors to utilize venue space during the event.
Facility(ies) Requesting:
(Include number of fields and type. Example – North Collier Regional Park – (1) multi-purpose field)
(1) _______________________________________________________________________________
(2) _______________________________________________________________________________
(3) _______________________________________________________________________________
(4)_______________________________________________________________________________
(5) _______________________________________________________________________________
Please, list any other logistical needs (i.e. number of tables, chairs, stage etc.). Please note, a cost may
be associated with these requests at the expense of the event organizer, unless agreed upon in
writing and excused as an expense by the CVB.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Estimated # of Athletes: ________________________________________________________________
7.C.2
Packet Pg. 126 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)soccer vendor 30x20 tent
photographer 10x10 tent
5 11v11 fields
4 9v9 fields
2 7v7 fields
1250
[17-TDC-00120/1350609/1] Page 9 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Estimated # of Spectators: ______________________________________________________________
Estimated # of Teams: __________________________________________________________________
*Please note after 200 teams, multiple facilities must be used. Event organizers may also be asked to
supply port-o-lets at their expense for events in excess of 200 teams.
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Full Name (1): ____________________________________________________________
Site Director Cell Phone (1):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (2): ____________________________________________________________
Site Director Cell Phone (2):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (3): ____________________________________________________________
Site Director Cell Phone (3):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (4): ____________________________________________________________
Site Director Cell Phone (4):____________________________________________________________
Site Location: ____________________________________________________________
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event starting as additional
insured for the entirety of the event including the following language:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employers liability (minimum $100,000)
7.C.2
Packet Pg. 127 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)3000
80
gavin spooner
941 545 8874
NCRP
[17-TDC-00120/1350609/1] Page 10 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
________ (Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation no later than 90 business days prior or at the time of scheduling, whichever
is earlier, to the first day of reservation. Once the event takes place and is complete, Collier County
Parks and Recreation will issue a full refund to the entity that paid the deposit, provided the facilities
utilized for the event are returned in the same condition as prior to the event. Should any damages or
monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit
shall be retained by Collier County Parks and Recreation.
________ (Please, initial to verify your compliance with the Facility Rental Deposit Policy)
Event Cancellation Policy
Please note, if the event is cancelled 90 or more days prior to the first requested date of reservation, a
full refund will be issued to the entity that paid the deposit.
In the event the reservation is cancelled less than 90 days prior to the first requested date of
reservation, the 15% deposit will be retained by Collier County Parks and Recreation and no refund will
be issued to the entity that paid the deposit.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
In regards to inclement weather, if competition begins on any day, rental fees and event expenses are
to be paid in full for said day. If the rented areas are deemed unplayable by Parks and Recreation Lead
Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated
with the date of cancellation will be waived.
Collier County reserves the right to terminate this Event for any reason with 30 days notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
________ (Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
spot areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety
of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas
is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper
parking guidelines as set forth by Collier County Parks and Recreation may result in parking viola tions
being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to
individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first
event day via email.
7.C.2
Packet Pg. 128 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)gs
gs
gs
[17-TDC-00120/1350609/1] Page 11 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
________ (Please, initial to verify your compliance with the Facility Parking Policy)
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar
days from the last day of the event. Failure to submit the proper documentation provided by Collier
County, may result in forfeiture of County approved funding reimbursement and/or future event dates.
________ (Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact
of the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates.
________ (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Future Date Request Policy
Upon submission of post-event materials, event organizers may request dates for future events. The
ability of the event to deliver the proposed room nights and impact in Collier County provided in the
funding application, will be factored in to the potential for future event funding and date request.
Collier County staff reserves the right to deny a request for rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Future Date Request Policy)
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue request, are subject to being relocated to another County
facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non-
compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e.
hurricane). Any of the above adversities will be communicated to the renter by Collier County staff.
________ (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
7.C.2
Packet Pg. 129 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)gs
gs
gs
gs
gs
[17-TDC-00120/1350609/1] Page 12 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Collier County Resident Policy
In the event a Collier County funded event does not fulfill the impact assured to the County in the event
application, the event is subject to cancellation of future requested and/or approved dates. If the event
organizer is still interested in hosting an event over the same or different date patterns without Collier
County funding, the event organizer must be a Collier County resident and show proof of Collier County
residency. CVB and/or Collier County Parks & Recreation staff reserves the right to deny a request for
rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Collier County Resident Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be featured on official hotel
documentation (Written emails, excel sheets etc., will not be accepted as valid proof of room nights).
In the event a third-party booking agency is used; the same procedure as above applies. Third-party
booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not
accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room
night total for the event.
________ (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event,
it is determined that the event will require more event fields/space after funding has been submitted
for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are to be paid within 30 calendar
days after the last day of the event. This does not include any expense that is agreed upon in writing as
an excused expense with the CVB.
________ (Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor and/or CVB Sports Representative in accordance with the protocol approved by
Collier County Risk Management.
7.C.2
Packet Pg. 130 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)gs
gs
gs
[17-TDC-00120/1350609/1] Page 13 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
________ (Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms compliance with
requirements. However, Collier County reserves the right to deny or cancel rental request if the
required documentation is not provided and/or if guidelines are not followed as requested by Collier
County. This also includes those guidelines set forth in the above application and the Collier County
Parks and Recreation Rules & Regulations form.
________ (Please, initial to verify your compliance with Event Approval Policy)
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify
and hold harmless Collier County, its officers and employees from any and all liabilities,
damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and
paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally
wrongful conduct of the EVENT SPONSOR or anyone employed or utilized by the EVENT
SPONSOR in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indemnified party or person described in this
paragraph. This section does not pertain to any incident arising from the sole negligence
of Collier County. The foregoing indemnification shall not constitute a waiver of
sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
________ (Please, initial to verify your compliance with required Indemnification language)
7.C.2
Packet Pg. 131 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)gs
gs
GS
[17-TDC-00120/1350609/1] Page 14 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Event Director Collier County/CVB Representative
Printed Name: ______________________________ Printed Name: __________________________
Title :______________________________________ Title: _________________________________
Signature: __________________________________ Signature: _____________________________
Date: ______________________________________ Date: ________________________________
Parks & Recreation Representative
Printed Name: _______________________________
Title: ______________________________________
Signature: __________________________________
Date: ______________________________________
Collier County Use Only
Rental Fees and Charges
Approved facility: ______________________________________________________________
Number of fields approved: ______________________________________________________
Field type: _____________________________________________________________________
Venue Rental Cost (including load-in dates): ____________________________________________
Additional Rental Cost (i.e. stage, tables, etc.): __________________________________________
______________________________________________________________________________________
Total Cost: _________________________________________________________________________
Expenses to be paid by CVB: ___________________________________________________
Expenses to be paid by Event Organization: ______________________________________
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
7.C.2
Packet Pg. 132 Attachment: naples kick off Sept application request 2020 (12638 : Sports Event Funding Requests - September and October 2020)gavin spooner
Director
1/10/20
7.C.3
Packet Pg. 133 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 134 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 135 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 136 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 137 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 138 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 139 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 140 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 141 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 142 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 143 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 144 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 145 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
7.C.3
Packet Pg. 146 Attachment: Alligator Alley Naples-Oct REV (12638 : Sports Event Funding Requests - September and October 2020)
[17-TDC-00120/1350609/1] Page 1 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Collier County Sports Tourism Event Funding Application
Policies and Procedures
Funding Eligibility
Sports Tourism events should promote future overnight visitors to the designation or have a history of
attracting overnight visitors who utilize hotels and lodging in the hosting County over multiple days
throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which
states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for funding support:
Funding Eligibility
1.Applications must be received 90 days prior to the first day of the event fully completed.
2.All applications must be submitted online via email.
3.Event must be more than (1) day in duration.
4.Event must generate (250) or more room nights within Collier County.
5.Events with national television exposure will be considered for funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, protocols, and laws always.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County.
2.Must promote Collier County hotels and lodging as the primary event accommodations.
3.Collier County hotel or other Collier County paid lodging accommodations must be advertised
prior to the event, on the event website and/or via email blast to participants.
7.C.4
Packet Pg. 147 Attachment: INTERNATIONAL APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
[17-TDC-00120/1350609/1] Page 2 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
4.Must provide a list of marketing and/or promotional medium for the event. This includes
advertising via promotions, public relations, press conferences, digital media, social media,
newspaper, on-air, television, magazine, and websites etc., that will attract overnight visitors
and spectators to Collier County.
5.Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website
(sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to
the event. Please note, only marketing that is promoted to outlets outside of Collier County is
eligible for application and reimbursement of funds.
Post-Event Requirements
1.Events that exceed the estimated room nights will receive the maximum amount of
funding Collier County previously approved. The high production of room nights will be
considered during the funding application process for the following year.
2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event
organizer is responsible for all expenses associated with the event, and must provide an
invoice from all entities that charged the event organizer for said expenses. Event
organizers are subject to audit prior to payment.
3.Proof of payment (i.e. wire transfer receipt, front and back of cleared check, proof of
production, proof of advertisement etc.) must be accompanied by an invoice from the
entity charging the event organizer for each expense, proof of room night pick-up reports,
and an invoice to the CVB for the amount the event qualified for via room night
production. Only the items approved by the Collier County Board of Commissioners on the
event application are eligible to be reimbursed.
4.Room night pick-up must be tracked and reported with the submission of a post-event
report to Collier County within (10) calendar days after the last day of the event to remain
eligible for funding reimbursement.
5.The event must achieve at least 80% of the applicant’s estimated room nights within
Collier County, to receive the full amount of the proposed funding reimbursement. If the
room nights generated from the event within Collier County are less than 80% of the
amount proposed in the funding application, funding will be prorated per each room night
picked-up within Collier County hotels.
Allowable Expenses
1.Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note,
any facility rental, equipment or third party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may apply for reimbursement for such
7.C.4
Packet Pg. 148 Attachment: INTERNATIONAL APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
[17-TDC-00120/1350609/1] Page 3 of 14
Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not pay
any rental or vendor directly on behalf of the event organizer. The only exception to this is if
the CVB agrees in writing to pay an internal Collier County entity directly (i.e. Collier County
Police Department, Collier County EMS, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event.
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions.
5.Prize money or purses.
6.Expenses and debts not related to event.
Review Process
1.Applications will be reviewed to evaluate the impact of the event in Collier County.
2.All proposed funding must be approved by the Collier County Tourism Development Council
and the Collier County Board of Commissioners. Funding will not be reimbursed unless all
elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
_____________________________________________________________________________________
What previous locations have hosted this event?
_____________________________________________________________________________________
How many participants does this event host historically?
_____________________________________________________________________________________
How many spectators does this event host historically?
_____________________________________________________________________________________
2 years
na
1500
3000
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Please, provide a breakdown of participants, spectators, staff, and media.
Out- of- Area Youth Participants __________________ Local Youth Participants _______________
Out-of-Area Adult Participants __________________ Local Adult Participants _______________
Out-of-Area Youth Spectators __________________ Local Youth Spectators _______________
Out-of-Area Adult Spectators __________________ Local Adult Spectators _______________
Out-of-Area Staff __________________ Local Staff _______________
Out-of-Area Media __________________ Local Media _______________
Number of projected room nights for this event? *Please, provide a single number NOT a range.
____________________________________________________________________________________
How will you be securing Collier County hotel accommodations: host hotel, room blocks, general RFP,
third-party agency? Please, explain in detail and list any hotels with the negotiated rate for the event.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, media kits must be submitted no later than
90 days prior to the first day of the event with the application.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
1000 500
50 25
75
50
25
na
75
15
na
750
HBC
Email, Twitter Facebook
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Please refer to the allowable and non-allowable expenses on page 2 of this document to indicate
the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line.
If an item is not outlined below, it will not be considered for funding reimbursement.
Expense Amount
___________________________________________ ___________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
Total Amount Requested: _________________________________
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
Name: _______________________________________________________________________________
Title: ________________________________________________________________________________
Organization: _________________________________________________________________________
Signature: ____________________________________________________________________________
Date: ________________________________________________________________________________
Field Rental
Staff/awards
3200
6800
10000
Jeff Pinteralli
President
Soccer Skills Fl Inc
Jeff Pinteralli 4/02/2020
7.C.4
Packet Pg. 151 Attachment: INTERNATIONAL APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Event & Athletic Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name: ________________________________________________________________
Organization Address: ______________________________________________________________
City: ____________________________State: _______________________ Zip: _________________
Organization Phone: ________________________________________________________________
Organization Website: ______________________________________________________________
Organization Email: _________________________________________________________________
Non-Profit Tax ID No.: _______________________________________________________________
Federal Tax ID No.: _________________________________________________________________
Event Director Full Name: ____________________________________________________________
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical,
safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on
appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once
the situation has been mediated, the Collier County Parks and Recreation site-lead representative will
discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting
teams and/or individuals from facility etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email: _______________________________________________________________
Event Director Cell Phone: ___________________________________________________________
Event Director Home/Business Address: ________________________________________________
City: _________________________State: _________________________ Zip: _________________
Event Name: ______________________________________________________________________
Sport(s):__________________________________________________________________________
Dates requested for event: __________________________________________________________
Soccer Skills Fl inc
12653 Torbay Dr
Boca Raton Fl 33428
7272518459
www,soccerskillsunlimited.com
soccerskillsunlimited@gmail.com
84-4266553
Jeff Pinteralli
soccerskillsunlimited@gmail.com
7272518459
12653 Torbay Dr
Boca Raton Fl 33248
The international Qualifier
Soccer
October 24-25 2020
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Will this event be charging for parking? ____________________If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the parking revenue.
Will this event be charging admission? ___________________ If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the admission revenue.
Will there be a different cost for youth? ___________________ If yes, how much? _____________
Is there an age limit for youth to be eligible for free admission? _____ If yes, what age? ________
Will you require food concessions? _____________
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
*Please note, event organizers MUST provide their own staff to coordinate, operate, and supervise
any parking and/or admission transactions and regulation of said activities. Collier County staff is
NOT responsible for the storing of any monetary profits or tills gained from admission, parking, or
any other revenue source or vendor associated with the event. Collier County Staff is also NOT
responsible for any lost or stolen items or monies associated with the event.
________ (Please, initial to verify your compliance)
Will you require the use of stage? ______________ If yes, provide detail: _____________________
__________________________________________________________________________________
Will you require bleachers? ___________________ If yes, provide detail: _____________________
__________________________________________________________________________________
*Please note, an additional cost may be associated with the rental of the stage and/or bleachers.
Will this event be sanctioned? If yes, by which organization?
_________________________________________________________________________________
Will you require load-in dates in addition to the above requested dates? Please, circle one below.
(Please note, load-in days may require additional facility rental fees.)
Yes Please list schedule of load-in and tear down (Date, Start, & End Time) and details
on what will be loaded-in/torn down: ___________________________________
__________________________________________________________________
No No load-in days are needed.
No
No
No
No
yes
Yes
No
Yes, FYSA
No
7.C.4
Packet Pg. 153 Attachment: INTERNATIONAL APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Vendors
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at North Collier Regional Park
as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Will you be securing any vendors at this event? Please, circle one below.
YES Please list the name of the vendor(s), dates, times, and dimensions of set-up.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
NO Vendors will NOT be on-site for the event.
*Please note, a fee may be required for vendors to utilize venue space during the event.
Facility(ies) Requesting:
(Include number of fields and type. Example – North Collier Regional Park – (1) multi-purpose field)
(1) _______________________________________________________________________________
(2) _______________________________________________________________________________
(3) _______________________________________________________________________________
(4)_______________________________________________________________________________
(5) _______________________________________________________________________________
Please, list any other logistical needs (i.e. number of tables, chairs, stage etc.). Please note, a cost may
be associated with these requests at the expense of the event organizer, unless agreed upon in
writing and excused as an expense by the CVB.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Estimated # of Athletes: ________________________________________________________________
No
Fields- 1-8
1500
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Estimated # of Spectators: ______________________________________________________________
Estimated # of Teams: __________________________________________________________________
*Please note after 200 teams, multiple facilities must be used. Event organizers may also be asked to
supply port-o-lets at their expense for events in excess of 200 teams.
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Full Name (1): ____________________________________________________________
Site Director Cell Phone (1):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (2): ____________________________________________________________
Site Director Cell Phone (2):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (3): ____________________________________________________________
Site Director Cell Phone (3):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (4): ____________________________________________________________
Site Director Cell Phone (4):____________________________________________________________
Site Location: ____________________________________________________________
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event starting as additional
insured for the entirety of the event including the following language:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employers liability (minimum $100,000)
3000
100
Jeff Pinteralli
7272518459
NCRP
7.C.4
Packet Pg. 155 Attachment: INTERNATIONAL APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
________ (Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation no later than 90 business days prior or at the time of scheduling, whichever
is earlier, to the first day of reservation. Once the event takes place and is complete, Collier County
Parks and Recreation will issue a full refund to the entity that paid the deposit, provided the facilities
utilized for the event are returned in the same condition as prior to the event. Should any damages or
monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit
shall be retained by Collier County Parks and Recreation.
________ (Please, initial to verify your compliance with the Facility Rental Deposit Policy)
Event Cancellation Policy
Please note, if the event is cancelled 90 or more days prior to the first requested date of reservation, a
full refund will be issued to the entity that paid the deposit.
In the event the reservation is cancelled less than 90 days prior to the first requested date of
reservation, the 15% deposit will be retained by Collier County Parks and Recreation and no refund will
be issued to the entity that paid the deposit.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
In regards to inclement weather, if competition begins on any day, rental fees and event expenses are
to be paid in full for said day. If the rented areas are deemed unplayable by Parks and Recreation Lead
Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated
with the date of cancellation will be waived.
Collier County reserves the right to terminate this Event for any reason with 30 days notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
________ (Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
spot areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety
of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas
is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper
parking guidelines as set forth by Collier County Parks and Recreation may result in parking viola tions
being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to
individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first
event day via email.
JP
JP
JP
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
________ (Please, initial to verify your compliance with the Facility Parking Policy)
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar
days from the last day of the event. Failure to submit the proper documentation provided by Collier
County, may result in forfeiture of County approved funding reimbursement and/or future event dates.
________ (Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact
of the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates.
________ (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Future Date Request Policy
Upon submission of post-event materials, event organizers may request dates for future events. The
ability of the event to deliver the proposed room nights and impact in Collier County provided in the
funding application, will be factored in to the potential for future event funding and date request.
Collier County staff reserves the right to deny a request for rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Future Date Request Policy)
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue request, are subject to being relocated to another County
facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non-
compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e.
hurricane). Any of the above adversities will be communicated to the renter by Collier County staff.
________ (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
JP
JP
JP
JP
JP
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Collier County Resident Policy
In the event a Collier County funded event does not fulfill the impact assured to the County in the event
application, the event is subject to cancellation of future requested and/or approved dates. If the event
organizer is still interested in hosting an event over the same or different date patterns without Collier
County funding, the event organizer must be a Collier County resident and show proof of Collier County
residency. CVB and/or Collier County Parks & Recreation staff reserves the right to deny a request for
rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Collier County Resident Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be featured on official hotel
documentation (Written emails, excel sheets etc., will not be accepted as valid proof of room nights).
In the event a third-party booking agency is used; the same procedure as above applies. Third-party
booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not
accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room
night total for the event.
________ (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event,
it is determined that the event will require more event fields/space after funding has been submitted
for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are to be paid within 30 calendar
days after the last day of the event. This does not include any expense that is agreed upon in writing as
an excused expense with the CVB.
________ (Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor and/or CVB Sports Representative in accordance with the protocol approved by
Collier County Risk Management.
JP
JP
JP
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
________ (Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms compliance with
requirements. However, Collier County reserves the right to deny or cancel rental request if the
required documentation is not provided and/or if guidelines are not followed as requested by Collier
County. This also includes those guidelines set forth in the above application and the Collier County
Parks and Recreation Rules & Regulations form.
________ (Please, initial to verify your compliance with Event Approval Policy)
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify
and hold harmless Collier County, its officers and employees from any and all liabilities,
damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and
paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally
wrongful conduct of the EVENT SPONSOR or anyone employed or utilized by the EVENT
SPONSOR in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indemnified party or person described in this
paragraph. This section does not pertain to any incident arising from the sole negligence
of Collier County. The foregoing indemnification shall not constitute a waiver of
sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
________ (Please, initial to verify your compliance with required Indemnification language)
JP
JP
JP
7.C.4
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Tracking Code___________ IGC ___________ Permit No._____________
County Use Only
Event Director Collier County/CVB Representative
Printed Name: ______________________________ Printed Name: __________________________
Title :______________________________________ Title: _________________________________
Signature: __________________________________ Signature: _____________________________
Date: ______________________________________ Date: ________________________________
Parks & Recreation Representative
Printed Name: _______________________________
Title: ______________________________________
Signature: __________________________________
Date: ______________________________________
Collier County Use Only
Rental Fees and Charges
Approved facility: ______________________________________________________________
Number of fields approved: ______________________________________________________
Field type: _____________________________________________________________________
Venue Rental Cost (including load-in dates): ____________________________________________
Additional Rental Cost (i.e. stage, tables, etc.): __________________________________________
______________________________________________________________________________________
Total Cost: _________________________________________________________________________
Expenses to be paid by CVB: ___________________________________________________
Expenses to be paid by Event Organization: ______________________________________
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
JEFF PINTERALLI
PRESIDENT
JEFF PINTERALLI 4/2/2020
7.C.4
Packet Pg. 160 Attachment: INTERNATIONAL APP. 2020 (12638 : Sports Event Funding Requests - September and October 2020)
06/22/2020
EXECUTIVE SUMMARY
Recommendation to award Request For Proposal (RFP) # 20-7706 for Tourism Public Relations
Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to execute the County
Attorney approved contract and make a finding that this expenditure promotes tourism.
OBJECTIVE: The purpose is to award Tourism Public Relations Services to the number one ranked
firm, Lou Hammond & Associates, Inc. (FL) of New York City, NY.
CONSIDERATIONS: On January 21, 2020, the Procurement Services Division released notices of
Request for Proposal #20-7706 Tourism Public Relations Services. 11,821 firm were notified, 96 firms
viewed/downloaded the bid information and four (4) proposals were received by the due date of February
21, 2020. A selection committee convened May 8, 2020. The committee scored and ranked the vendors
based on the criteria outlined in the solicitation.
The vendor will create and implement for the County an effective out of market media relations strategy
that may include but not be limited to the following:
Provide full range of media pitching and targeting that includes:
• Nurture personal media relationships on County’s behalf;
• Develop pitches specifically targeted to each individual outlet and journalist by niche;
• Create pitches that reference the journalist's recent stories and specific section topics;
• Utilize statistics wherever possible to support trends; and
• Employ unobtrusive follow-up with journalists
The balance of services the vendor will provide are outlined in the Scope of Services included in the
attached bid document supplied by the vendor.
Respondents:
Company Name City County State Final
Ranking
Responsive/
Responsible
Lou Hammond & Associates Inc.
(FL)
New York NY NY 1 Yes/Yes
Paradise Advertising & Marketing
Inc.
St. Petersburg Pinellas FL 2 Yes/Yes
The Zimmerman Agency Tallahassee Leon FL 3 Yes/Yes
The Partnership of Atlanta Inc. Atlanta Fulton GA 4 Yes/Yes
Award is recommended to Lou Hammond & Associates, Inc. (FL).
FISCAL IMPACT: Funds in the annual amount of $151,992 ($132,000 annual service fee plus $19,992
in annual out of pocket expenses) are available in the proposed FY 21 Tourism Division Fund 184 budget
in Contracted Service. The PR audit addition ($2,500) is not included in this total.
GROWTH MANAGEMENT IMPACT: There is no impact of the Growth Management Plan Identify
with this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
7.D
Packet Pg. 161
06/22/2020
RECOMMENDATION: For the Tourist Development Council to recommend award of RFP # 20-7706
for Tourism Public Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman
to execute the County Attorney approved contract and make a finding that this expenditure promotes
tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. 20-7706 Solicitation (PDF)
2. 20-7706 LHG Proposal -Cost to County (PDF)
3. 20-7706 Final Rank (PDF)
4. 20-7706 NORA (PDF)
5. 20-7706_Contract_LouHammond (PDF)
7.D
Packet Pg. 162
06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.D
Doc ID: 12636
Item Summary: Recommendation to award Request For Proposal (RFP) # 20-7706 for Tourism
Public Relations Services to Lou Hammond & Associates, Inc. (FL), authorize the Chairman to execute
the County Attorney approved contract and make a finding that this expenditure promotes tourism.
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/11/2020 2:04 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/11/2020 2:04 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/11/2020 2:04 PM
Public Services Department Jennifer Reynolds Additional Reviewer Completed 06/11/2020 2:57 PM
Tourism Jack Wert Director Completed 06/11/2020 4:19 PM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:13 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:04 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
7.D
Packet Pg. 163
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSAL (RFP)
FOR
TOURISM PUBLIC RELATIONS SERVICES
SOLICITATION NO.: 20-7706
VIVIANA GIARIMOUSTAS, PROCUREMENT STRATEGIST
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FLORIDA 34112
TELEPHONE: (239) 252-8375
Viviana.Giarimoustas@colliercountyfl.gov (Email)
This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations
to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any
subsequent award, or any other legal remedies available to the Collier County Government.
7.D.1
Packet Pg. 164 Attachment: 20-7706 Solicitation (12636 : RFP # 20-7706 - Tourism Public Relations Services)
2
SOLICITATION PUBLIC NOTICE
REQUEST FOR PROPOSAL (RFP)
NUMBER:
20-7706
PROJECT TITLE: TOURISM PUBLIC RELATIONS SERVICES
DUE DATE: Tuesday, February 18, 2020 9:00 AM EST
PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FL 34112
All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System:
https://www.bidsync.com/bidsync-cas/
INTRODUCTION
As requested by the Tourism Division (hereinafter, the “Division or Department”), the Collier County Board of County
Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”)
with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and
specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work
stated.
The results of this solicitation may be used by other County departments once awarded according to the Board of County
Commissioners Procurement Ordinance.
The Tourism Division has an in-house Public Relations & Communications team that works on local and regional communications
and Community Relations. The Division also has traditionally contracted national and crisis communications to an outside firm that
specializes in Destination Marketing Organizations. Historically, County departments have spent approximately $515,000 for the
entire term of the agreement at an average cost of $175,000 annually plus travel and out of pocket reimbursable expenses.
However, this may not be indicative of future buying patterns for these services.
BACKGROUND
The Tourism Bureau is a Division of Collier County Florida Government and operates as a Convention & Visitors Bureau (CVB).
Public Relations is an integral part of the annual marketing strategy employed by the CVB to market our community worldwide as a
destination of choice for visitors seeking unique vacations, group meeting sites and sports event venues.
The tourism industry is a highly competitive and outward facing industry and is subject to various threats and challenges to its success.
The Naples Marco Island, Everglades CVB has found that PR and Communications in the tourism sector are unique and operates in a
highly competitive marketplace that is ever changing.
The CVB is interested in continuing to offer Public Relations & Communications services to support their tourism industry partners and
to continually monitor local, reginal, national and International media to be sure our story is told correctly. The successful bidder will
have national presence and a wide range of national and International media contacts. They will need to have the capacity and bench
strength to react immediately 24 hours a day and 7 days a week to any adverse situation.
TERM OF CONTRACT
The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewals. Prices shall
remain firm for the initial term of this contract.
Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing
structure.
The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in
this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the vendor written notice of
the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in
effect.
7.D.1
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3
DETAILED SCOPE OF WORK
The vendor will create and implement for the County an effective out of market media relations strategy that may include but not
be limited to the following:
1. Provide full range of media pitching and targeting that includes:
• Nurture personal media relationships on County’s behalf;
• Develop pitches specifically targeted to each individual outlet and journalist by niche;
• Create pitches that reference the journalist's recent stories and specific section topics;
• Utilize statistics wherever possible to support trends; and
• Employ unobtrusive follow-up with journalists
2. Develop a media grid of agreed-upon, targeted outlets for the destination's key niche segments. The vendor will then craft
pitch angles and story ideas customized for the audience. The vendor will utilize the segmented media grid to track
responses and plan additional tactical outreach such as desk-sides and media visits.
3. Implement a proactive campaign directed to the broadcast media. The vendor will continually research and review
programs on network and cable TV as well as shows in syndication that may be appropriate for the County. The vendor
will work with the County to target key broadcast outlets that have national exposure on morning shows, talk shows, cable
networks such as Travel Channel, Food Network, HGTV, Wealth TV, Bravo, etc. and more. The vendor will work closely
with the outlets' publicists and editors to provide regular, current information.
4. Provide access to the County for the agency's extensive computerized database.
5. As part of its media mailing services, the vendor will create an addendum for each client, which includes personnel and
other non-media contacts the client wants to reach with its materials.
6. Release of a tailored calendar of events, with emphasis on particular seasons and holidays. These are times when media
are particularly looking for news and special offerings.
7. Operate an aggressive Collier County News Bureau. The bureau will be staffed and equipped to pitch the media
proactively and respond 24-hours-a-day to inquiries, refer coverage opportunities to the appropriate parties, give advice on
trends and developments and provide current information. The vendor will provide a fully- staffed extension the Collier
County media team to help County be execute activities for which you may not previously have had the time or staff to
utilize. Actions of the News Bureau will include:
• Handle inquiries, referring to the County as necessary;
• Alert the media to news, developments and opportunities;
• Maintain a fact file, electronic image and multimedia library;
• Provide current information on all aspects of the destination;
• Research editorial calendars to facilitate placements;
• Review potential media visits;
• Maintain updated listings of journalists with their specific interests; continuing regular contact to maximize
enthusiasm, providing information as necessary;
• Develop and present high-impact story ideas;
• Providing the client with clips of all media coverage; and
• Monitor and maintain an Online News Room.
8. Incorporate the County into as many appropriately themed agency-wide releases as possible.
9. Post material on the vendor’s Facebook site and tweet about news from the vendor's Twitter handle followers.
10. Participate actively in the Collier County marketing process. This will include being involved in the strategic planning
process, contributing the contents for the Public Relations’ (“PR”) section of the annual Strategic Plan and participating in
key tourism meetings and events.
11. Provide a 12-month program and timeline of activities in cooperation with the Tourism Division’s in-house Public
Relations team. In addition, no releases or other materials will be disseminated without written client approval.
12. Distribute the following resource guides to the County and its constituents on an annual basis:
7.D.1
Packet Pg. 166 Attachment: 20-7706 Solicitation (12636 : RFP # 20-7706 - Tourism Public Relations Services)
4
• Calendar of Holidays - This year-long calendar outlines major North American holidays with corresponding
deadlines for editorial coverage of related news;
• Hotel/Tourism Award Listings - This book is a compilation of significant opportunities for hotel/ tourism awards
and surveys; information provided includes criteria, deadlines and contact names for entries.
13. Coordinate seminars to benefit the County’s tourism partners. The seminars will be designed for people who can benefit
by learning from public relations experts and are staged in a central location convenient for multiple tourism and economic
development partners. Participants will also receive an update on the public relations program.
14. The vendor will create periodic newsletters for the County and produce a monthly Partner Newsletter with the assistance
of the in-house County PR staff. These newsletters will contain a mix of destination updates, partner news, and
promotions, supported by appropriate imagery.
15. Develop and implement a Visiting Journalist Program in which the vendor makes individual judgments on each journalist
and influencer or blogger requesting a visit. Further, it is essential that this program be developed and monitored monthly
to ascertain placement timing. The vendor will:
• Aggressively encourage the right journalists to visit the destination;
• Review requirements/requests and anticipated results with client approvals;
• Work with an airline partner to secure airline tickets;
• Assist client with itinerary arrangements including hotels, attractions, dining and shopping venues;
• Forward press materials; and
• Monitor and report results.
Each individual press trip request is submitted to the client with the agency's press request form, outlining the journalist's
affiliation, audience reach and special interests as well as agency recommendation and remarks. A client signature
authorizes the agency to proceed with the trip.
For any top media that are not allowed by company policy to participate in sponsored visits, the vendor will
work with this media outlet to find a way to arrange a way for the media outlet representative to visit at their own expense.
Through one-on-one contact, the vendor will make a compelling case about the destination and its news value. The vendor
will offer assistance with fact checking, photography and source material to help them create their stories.
16. Create an integrated social media campaign that will help the County build brand equity and credibility, engage customers,
attract events, reach goals, track metrics and conversation trends. The vendor will:
• Advise the County’s in-house PR team regarding best practices to use social media sites effectively given the
synergy between the various communication channels ( i.e., an iPhone image can be posted to Instagram, or a
Facebook page and then tweeted). Across all social media platforms, the vendor will also monitor to evaluate,
track/ measure conversations.
• Support the presence on relevant social networks such as Facebook for the Naples, Marco Island, and Everglades
- Paradise Coastal brand to launch direct-to-consumer incentives, online events, contests and communication to
increase fans. Promotions can be customized and targeted to both the peak leisure season and slower season as
need dictates.
• The vendor will provide Collier County with tips and suggested course of action to leverage micro blogging sites
such as Twitter, developing a content calendar as necessary. The vendor can create exclusive
promotions/incentives for followers and engage those followers through experts, live events and conferences. The
vendor will monitor topics and retweets, as well as link Tweets between Facebook, YouTube, etc. as desired.
• The vendor will also feature Collier County and its partners on its own social media platforms
• The vendor will monitor coverage and reviews, responding to noteworthy blog posts as agreed upon by the client
to help manage perceptions within the online community and become part of blog conversation with transparent
messaging at the authority's direction as well. The vendor will serve as an advisor regarding best practices for
establishing its own blog, if desired, including proper language, tone and frequency of posts, as well as offering
direction on linking blog updates to client Facebook page and other social media outlets.
• The vendor will work with Collier County to ensure that any information that appears on Wikipedia is correct,
helping to implement any revisions if necessary. Agency, at client direction, can also create entries.
• The vendor will post on Video sharing Web sites such as YouTube, Yahoo! Video and Google Video allow users
to distribute video clips to the masses. With the proper distribution, consumers interested in learning more about
Collier County can easily find related videos online. The vendor will develop a distribution strategy and schedule
7.D.1
Packet Pg. 167 Attachment: 20-7706 Solicitation (12636 : RFP # 20-7706 - Tourism Public Relations Services)
5
consisting of appropriate video sharing Web sites and "tagging" with the goal of achieving a viral effect,
measuring viewers as necessary.
• Post on travel and media web sites to enable marketers to share and post images with several audiences, including
media. The vendor can support Collier County capitalizing on current photo-sharing trends, with tactics ranging
from the upload- of high-impact photography and strategic "tagging" and "geotagging" of online photos, to
participation in relevant online groups and the execution of online photos contests, all the while measuring
viewers as necessary.
• The vendor will assist in concepting and developing personalized apps that interface with smart phone
technologies. The vendor will provide ongoing counsel on how to build the Naples, Marco Island and Everglades
brand through social media, keeping abreast of all new developments. The vendor is also to help strategize and
integrate all social media efforts, linking each outlet to the other.
• The vendor will be an active partner in all emergency situations requiring crisis communications tactics including
media monitoring, continual contacts with Collier tourism partners, support continual updates t the County’s
Beach Conditions pages and contribute photos and videos from user generated content to support the crisis
communications operations.
• The vendor has the option to provide monthly Media Monitoring Services and reporting to the County as part of
their scope of services as provided by a nationally known service that provides these services to tourism bureaus
on a regular basis. The bid document should be specific as to whether these services are part of the service fee or
a separate add on option and cost.
• The vendor will assist the in-house CVB PR staff with local and regional media relations support and planning,
and escorting media familiarization trip participants while in the destination and in situations where the in-house
PR team needs additional help to respond to media inquiries.
REQUEST FOR PROPOSAL (RFP) PROCESS
1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for
Development of Shortlist, which will be the basis for short-listing firms.
The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and
scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked
firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations
to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be
developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the
Board of County Commissioners.
1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process.
1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial
capability, staffing and organizational structure.
1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct
discussions with the Selection Committee to clarify questions and concerns before providing a final rank.
1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying
questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked
Proposer.
1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm,
negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a
contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally
terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to
negotiate any element of the proposals in the best interest of the COUNTY.
RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST:
1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to
score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing
materials. Proposals must address the following criteria:
Evaluation Criteria Maximum Points
1. Cover Letter / Management Summary 5 Points
7.D.1
Packet Pg. 168 Attachment: 20-7706 Solicitation (12636 : RFP # 20-7706 - Tourism Public Relations Services)
6
2. Certified Minority Business Enterprise 5 Points
3. Business Plan 20 Points
4. Cost of Services to the County 20 Points
5. Experience and Capacity of the Firm 20 Points
6. Specialized Expertise of Team Members 20 Points
7. Local Vendor Preference 10 Points
TOTAL POSSIBLE POINTS 100 Points
Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work
previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four
(24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial
system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is
invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be
determined based on random selection by the Procurement Services Director before at least three (3) witnesses.
----------------------------------------------------------------------------------------------------------------------------------------------------------
Each criterion and methodology for scoring is further described below.
***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your
proposal may be deemed non-responsive***
EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available)
Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in
providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact
person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any
awards as a result of this RFP.
EVALUATION CRITERIA NO. 2: CERTIFIED MINORITY BUSINESS ENTERPRISE (5 Total Points
Available)
Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified
Minority Business Enterprise.
EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available)
In this tab, include but not limited to:
• Detailed plan of approach (including major tasks and sub-tasks).
• Detailed time line for completion of the project.
• Include with the Business Plan or as an attachment, a copy of a PR campaign as an example of work product.
This should be for one of the projects listed as a reference.
EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (20 Total Points Available)
In this tab, include but not limited to:
• Provide a monthly service fee that will cover all the staff work described in your proposal and extend that cost
to the annual amount.
• Provide the projected monthly total cost and projected annual cost for out of pocket expenses to be reimbursed
to the vendor. These costs should include copying, shipping, postage and pre-approved travel expenses on County
tourism business for which your firm will provide the work as described in the RFP.
• Provide proposed fee schedule of principals and staff (including sub-vendors) for additional pre-approved work
provided to the vendor that is not covered by the monthly service fee.
EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available)
In this tab, include but not limited to:
• Provide information that documents your firm’s staff and subcontractors’ qualifications to produce the required
deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in
providing the required services.
• Describe the various team members’ successful experience in working with one another on previous projects.
7.D.1
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The County requests that the vendor submits three (3) reference forms from clients (during the past 5 years) whose
projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects
completed by the vendor that best represent projects of similar size, scope and complexity of this project using form
provided in Attachment B – Form 8. Vendors may include two (2) additional pages for each project to illustrate aspects of
the completed project that provides the information to assess the experience of the Proposer on relevant project work.
EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points
Available)
In this tab, include but not limited to:
• Description of the proposed contract team and the role to be played by each member of the team.
• Attach brief resumes of all proposed project team members who will be involved in the management of the total
package of services, as well as the delivery of specific services.
• Attach resumes of any sub-vendors and attach letters of intent from those stated sub-vendors must be included
with proposal submission.
• Examples of the work done by the team members for other Destination Marketing Organizations.
EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available)
Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax
Collector prior to proposal submission to do business within Collier County, and that identifies the business with a
permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff
operates and performs business in an area zoned for the conduct of such business.
7.D.1
Packet Pg. 170 Attachment: 20-7706 Solicitation (12636 : RFP # 20-7706 - Tourism Public Relations Services)
Response to Request for Proposal
Solicitation 20-7706 - Tourism Public Relations Services
February 2020
Collier County
New York | Charleston | Denver | Houston | Los Angeles | Miami
7.D.2
Packet Pg. 171 Attachment: 20-7706 LHG Proposal -Cost to County (12636 : RFP # 20-7706 - Tourism
62
Cost of Services to the County.
7.D.2
Packet Pg. 172 Attachment: 20-7706 LHG Proposal -Cost to County (12636 : RFP # 20-7706 - Tourism
63Budget.LHG works on a monthly retainer annual contract basis. It does not bill on an allocated “time”
basis and, in fact, no time records are maintained. All personnel are available as needed to
achieve desired results regardless of time considerations. Clients receive the attention they
need, when they need it.
Activity is conducted on the basis of the public relations program developed jointly with the
client team and quantified to the extent possible. The fee is developed from this program.
• Retainer fees are payable monthly in advance
• No expenses incurred on behalf of clients are marked up in any way
• Supervision costs are included in fees
• Approved expenses are billed one month in arrears
• Retainer contracts are subject to termination with 90 days’ notice by either party
Lou Hammond Group proposed 12-month fee remains at $132,000 payable monthly in
advance at $11,000. Included in that cost are out of pocket expenses such as telephone,
postage, messenger and photocopying.
Additional expenses such as staff/media travel and media events are pre-approved and
billed at cost with no markup. LHG would continue to operate from an annual out of pocket
expense budget of $19,992 ($1,666 per month). In addition to our PR work, LHG can provide
an annual, in-depth audit of all Paradise Coast social media platforms for a cost of $2,500.
7.D.2
Packet Pg. 173 Attachment: 20-7706 LHG Proposal -Cost to County (12636 : RFP # 20-7706 - Tourism
Selection Committee
Scoring Sheet (STEP 1)
RFP 20-7706
Title: Tourism Public Relations Services
Name of Firm Geoff Buzzy Jack Amanda Deborah Total Scores Final Rank
Lou Hammond Group 82 85 83 78 77 405.00 1
Paradise Advertising 75 78 69 77 77 376.00 2
Zimmerman Agency 75 73 55 70 62 335.00 3
The Partnership 56 58 45 48 63 270.00 4
Procurement Professional Viviana Giarimoustas
Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their scoring of the
proposals.
Step 2: The procurement professional will review the mathematically tabulated scores.
Step 3: The Committee will determine the number of proposers to bring back for oral presentations.
Page 1 of 1
7.D.3
Packet Pg. 174 Attachment: 20-7706 Final Rank (12636 : RFP # 20-7706 - Tourism Public Relations Services)
Notice of Recommended Award
Solicitation: 20-7706 Title: Tourism Public Relations Services
Due Date and Time: 2/21/2020 10:00 AM
Respondents:
Company Name City County State Final Ranking Responsive/Responsible
Lou Hammond & Associates Inc. New York NY NY 1 Yes/Yes
Paradise Advertising & Marketing
Inc.
St.
Petersburg
Pinellas FL 2 Yes/Yes
The Zimmerman Agency Tallahassee Leon FL 3 Yes/Yes
The Partnership of Atlanta Inc. Atlanta Fulton GA 4 Yes/Yes
Utilized Local Vendor Preference: Yes No
Recommended Vendor(s) For Award:
On January 21, 2020 the Procurement Services Division released notices of Request for Proposals 20-7706
Tourism Public Relations Services. 11,821 firms were notified, 96 firms viewed/downloaded the bid
information and four (4) proposals were received by the due date of February 21, 2020. A selection committee
convened May 8, 2020. The committee scored and ranked the vendors based on the criteria outlined in the
solicitation.
Award is recommended to Lou Hammond & Associates Inc.
Required Signatures
Project Manager:
Jack Wert
Procurement Strategist:
Viviana Giarimoustas
Procurement Services Director:
__________________________________ _________________
Sandra Herrera Date
DocuSign Envelope ID: 88F8C8BD-854D-464B-A0E0-3931D35CC342
5/11/2020
5/11/2020
5/11/2020
7.D.4
Packet Pg. 175 Attachment: 20-7706 NORA (12636 : RFP # 20-7706 - Tourism Public Relations Services)
Page 1 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.1)
FIXED FEE PROFESSIONAL SERVICE AGREEMENT
#__________________
for
______________________________________________________
THIS AGREEMENT, made and entered into on this ____ day of
______________ 20___, by and between ________________________________,
authorized to do business in the State of Florida, whose business address is
____________________________________________, (the "Contractor") and Collier
County, a political subdivision of the State of Florida, (the "County"):
W I T N E S S E T H:
1. The Agreement shall be for a _________ (____) year period, commencing
upon the date of Board approval on _____________ and terminating
_______ ( ) year(s) from that date or until all outstanding Purchase Order(s)
issued prior to the expiration of the Agreement period have been completed or
terminated.
The County may, at its discretion and with the consent of the Contractor, renew
the Agreement under all of the terms and conditions contained in this Agreement
for _______ ( ) additional _______ ( ) year(s) periods. The County shall give
the Contractor written notice of the County’s intention to renew the Agreement term
prior to the end of the Agreement term then in effect.
The County Manager, or his designee, may, at his discretion, extend the
Agreement under all of the terms and conditions contained in this Agreement for
up to one hundred and eighty (180) days. The County Manager, or his designee,
shall give the Contractor written notice of the County's intention to extend the
Agreement term prior to the end of the Agreement term then in effect.
2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work
upon issuance of a Purchase Order Notice to Proceed.
3. STATEMENT OF WORK. The Contractor shall provide services in accordance
with the terms and conditions of Request for Proposal (RFP) Invitation to Bid
(ITB) Other___________________ (______) # _____________, including all
Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to
herein and made an integral part of this Agreement.
The Contractor shall also provide services in accordance with Exhibit A –
Scope of Services attached hereto.
7.D.5
Packet Pg. 176 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services) 20-7706
Tourism Public Relations Services
20
3 n
three 3
two one
n
n
n
Lou Hammond & Associates, Inc. (FL)
231 Majorca Unit G, Coral Gables, FL 33134
three
2 1
20-7706
Page 2 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
3.1 This Agreement contains the entire understanding between the parties and
any modifications to this Agreement shall be mutually agreed upon in writing by the
Parties, in compliance with the County’s Procurement Ordinance, as amended, and
Procurement Procedures in effect at the time such services are authorized.
3.2 The execution of this Agreement shall not be a commitment to the
Contractor to order any minimum or maximum amount. The County shall order
items/services as required but makes no guarantee as to the quantity, number,
type or distribution of items/services that will be ordered or required by this
Agreement.
4. THE AGREEMENT SUM. The County shall pay the Contractor for the
performance of this Agreement based on Exhibit B- Fee Schedule, attached
hereto and the price methodology as defined in Section 4.1. Payment will be made
upon receipt of a proper invoice and upon approval by the County’s Contract
Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla.
Stats., otherwise known as the “Local Government Prompt Payment Act”.
4.1 Price Methodology (as selected below):
Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks
are transferred from the County to the contractor; and, as a business practice there
are no hourly or material invoices presented, rather, the contractor must perform
to the satisfaction of the County’s project manager before payment for the fixed
price contract is authorized.
Time and Materials: The County agrees to pay the contractor for the amount
of labor time spent by the contractor's employees and subcontractors to perform
the work (number of hours times hourly rate), and for materials and equipment used
in the project (cost of materials plus the contractor's markup). This methodology is
generally used in projects in which it is not possible to accurately estimate the size
of the project, or when it is expected that the project requirements would most likely
change. As a general business practice, these contracts include back -up
documentation of costs; invoices would include number of hours worked and billing
rate by position (and not company (or subcontractor) timekeeping or payroll
records), material or equipment invoices, and other reimbursable documentation
for the project.
Unit Price: The County agrees to pay a firm total fixed price (inclusive of all
costs, including labor, materials, equipment, overhead, etc.) for a repetitive product
or service delivered (i.e. installation price per ton, delivery price per package or
carton, etc.). The invoice must identify the unit price and the number of units
received (no contractor inventory or cost verification).
7.D.5
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n
Page 3 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.1)
4.2 Any County agency may obtain services under this Agreement, provided
sufficient funds are included in their budget(s).
4.3 Payments will be made for services furnished, delivered, and accepted,
upon receipt and approval of invoices submitted on the date of services or within
six (6) months after completion of the Agreement. Any untimely submission of
invoices beyond the specified deadline period is subject to non-payment under the
legal doctrine of “laches” as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this Agreement.
4.4 Travel and Reimbursable Expenses: Travel and Reimbursable
Expenses must be approved in advance in writing by the County. Travel expenses
shall be reimbursed as per Section 112.061 Fla. Stats.
Reimbursements shall be at the following rates:
Mileage $0.44.5 per mile
Breakfast $6.00
Lunch $11.00
Dinner $19.00
Airfare Actual ticket cost limited to tourist or
coach class fare
Rental car Actual rental cost limited to compact or
standard-size vehicles
Lodging Actual cost of lodging at single
occupancy rate with a cap of no more
than $150.00 per night
Parking Actual cost of parking
Taxi or Airport Limousine Actual cost of either taxi or airport
limousine
Reimbursable items other than travel expenses shall be limited to the following:
telephone long-distance charges, fax charges, photocopying charges and postage.
Reimbursable items will be paid only after Contractor has provided all receipts.
Contractor shall be responsible for all other costs and expenses associated with
activities and solicitations undertaken pursuant to this Agreement.
5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work. Collier County, Florida as a political subdivision of the
State of Florida, is exempt from the payment of Florida sales tax to its vendors
under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531C.
7.D.5
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Page 4 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
6. NOTICES. All notices from the County to the Contractor shall be deemed duly
served if mailed or emailed to the Contractor at the following:
Company Name: ________________________________________
Address: ________________________________________
________________________________________
Authorized Agent: ________________________________________
Attention Name & Title: ________________________________________
Telephone: ________________________________________
E-Mail(s): ________________________________________
All Notices from the Contractor to the County shall be deemed duly served if mailed
or emailed to the County to:
Board of County Commissioners for Collier County, Florida
Division Director: ________________________________________
Division Name: ________________________________________
Address: ________________________________________
________________________________________
Administrative Agent/PM: ________________________________________
Telephone: ________________________________________
E-Mail(s): ________________________________________
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as
creating a partnership between the County and the Contractor or to constitute the
Contractor as an agent of the County.
8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all
permits necessary for the prosecution of the Work shall be obtained by the
Contractor. The County will not be obligated to pay for any permits obtained by
Subcontractors.
Payment for all such permits issued by the County shall be processed internally by
the County. All non-County permits necessary for the prosecution of the Work shall
be procured and paid for by the Contractor. The Contractor shall also be solely
responsible for payment of any and all taxes levied on the Contractor. In addition,
the Contractor shall comply with all rules, regulations and laws of Collier County,
the State of Florida, or the U. S. Government now in force or hereafter adopted.
The Contractor agrees to comply with all laws governing the responsibility of an
employer with respect to persons employed by the Contractor.
7.D.5
Packet Pg. 179 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)Lou Hammond & Associates, Inc. (FL)
231 Majorca Unit G
Coral Gables, FL 33134
Terry Gallagher, President
(843) 410-2728
Laura Cohen, Controller
terryg@louhammond.com/ laurac@louhammond.com
Jack Wert, Executive Director
Tourism Division
2660 Horseshoe Drive N # 105
Naples, FL 34104
Jack Wert
(239) 252-2402
Jack.Wert@colliercountyfl.gov
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person
to use in any manner whatsoever, County facilities for any improper, immoral or
offensive purpose, or for any purpose in violation of any federal, state, county or
municipal ordinance, rule, order or regulation, or of any governmental rule or
regulation now in effect or hereafter enacted or adopted. In the event of such
violation by the Contractor or if the County or its authorized representative shall
deem any conduct on the part of the Contractor to be objectionable or improper,
the County shall have the right to suspend the Agreement of the Contractor. Should
the Contractor fail to correct any such violation, conduct, or practice to the
satisfaction of the County within twenty-four (24) hours after receiving notice of such
violation, conduct, or practice, such suspension to continue unt il the violation is
cured. The Contractor further agrees not to commence operation during the
suspension period until the violation has been corrected to the satisfaction of the
County.
10. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County
may terminate said Agreement for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall
be the sole judge of non-performance.
In the event that the County terminates this Agreement, Contractor’s recovery
against the County shall be limited to that portion of the Agreement Amount earned
through the date of termination. The Contractor shall not be entitled to any other or
further recovery against the County, including, but not limited to, any damages or
any anticipated profit on portions of the services not performed.
11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination
as to race, sex, color, creed or national origin.
12. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of
$_____________ Per Occurrence, $_____________aggregate for Bodily Injury
Liability and Property Damage Liability. This shall include Premises and
Operations; Independent Contractors; Products and Completed Operations and
Contractual Liability.
B. Business Auto Liability: Coverage shall have minimum limits of
$_____________Per Occurrence, Combined Single Limit for Bodily Injury Liability
and Property Damage Liability. This shall include: Owne d Vehicles, Hired and Non-
Owned Vehicles and Employee Non-Ownership.
C. Workers' Compensation: Insurance covering all employees meeting
Statutory Limits in compliance with the applicable state and federal laws.
7.D.5
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1,000,000 2,000,000
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The coverage must include Employers' Liability with a minimum limit of
$_____________for each accident.
D. Professional Liability: Shall be maintained by the Contractor to ensure its
legal liability for claims arising out of the performance of professional services under
this Agreement. Contractor waives its right of recovery against County as to any
claims under this insurance. Such insurance shall have limits of not less than
$____________each claim and aggregate.
E. Cyber Liability: Coverage shall have minimum limits of $_____________per
occurrence.
F. Technology Errors and Omissions: Coverage shall have minimum limits of
$_____________per occurrence.
G. Watercraft: Coverage shall have minimum limits of $_____________per
occurrence.
H. United States Longshoreman’s and Harborworker’s Act Coverage shall
be maintained where applicable to the completion of the work $_____________per
occurrence.
I. Maritime Coverage (Jones Act): Coverage shall have minimum limits of
$_____________per occurrence.
L. (other): Coverage shall have
minimum limits of $_____________per occurrence.
Special Requirements: Collier County Board of County Commissioners, OR, Board
of County Commissioners in Collier County, OR, Collier County Government shall
be listed as the Certificate Holder and included as an “Additional Insured" on the
Insurance Certificate for Commercial General Liability where required. This
insurance shall be primary and non-contributory with respect to any other insurance
maintained by, or available for the benefit of, the Additional Insured and the
Contractor’s policy shall be endorsed accordingly.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. The Contractor
shall provide County with certificates of insurance meeting the required insurance
provisions. Renewal certificates shall be sent to the County thirty (30) days prior to
any expiration date. Coverage afforded under the policies will not be canceled or
allowed to expire until the greater of: thirty (30) days prior written notice, or in
accordance with policy provisions. Contractor shall also notify County, in a li ke
manner, within twenty-four (24) hours after receipt, of any notices of expiration,
cancellation, non-renewal or material change in coverage or limits received by
Contractor from its insurer, and nothing contained herein shall relieve Contractor of
this requirement to provide notice.
7.D.5
Packet Pg. 181 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)500,000
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1,000,000
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
Contractor shall ensure that all subcontractors comply with the same insurance
requirements that the Contractor is required to meet.
13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall defend, indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, whether resulting
from any claimed breach of this Agreement by Contractor, any statutory or
regulatory violations, or from personal injury, property damage, direct or
consequential damages, or economic loss, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any
other rights or remedies which otherwise may be available to an indemnified party
or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of
Collier County.
13.1 The duty to defend under this Article 13 is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability of
the Contractor, County and any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any part y and written notice of such
claim being provided to Contractor. Contractor’s obligation to indemnify and defend
under this Article 13 will survive the expiration or earlier termination of this Agreement
until it is determined by final judgment that an action against the County or an
indemnified party for the matter indemnified hereunder is fully and finally barred by
the applicable statute of limitations.
14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on
behalf of the County by the ________________________________________.
15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest
and shall acquire no interest, either direct or indirect, which would conflict in any
manner with the performance of services required hereunder. Contractor further
represents that no persons having any such interest shall be employed to perform
those services.
16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the
following component parts, all of which are as fully a part of the Agreement as if
herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), Exhibit
A Scope of Services, Exhibit B Fee Schedule, RFP/ ITB/ Other_________
#__________________, including Exhibits, Attachments and Addenda/Addendum,
subsequent quotes, and Other Exhibit/Attachment:
_______________________________.
7.D.5
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n
20-7706
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
17. APPLICABILITY. Sections corresponding to any checked box ( ) will expressly
apply to the terms of this Agreement.
18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and
between the parties herein that this Agreement is subject to appropriation by the
Board of County Commissioners.
19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112,
Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004 -05, as
amended, and County Administrative Procedure 5311. Violation of this provision
may result in one or more of the following consequences: a. Prohibition by the
individual, firm, and/or any employee of the firm from contact with County staff for
a specified period of time; b. Prohibition by the ind ividual and/or firm from doing
business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any
Agreement held by the individual and/or firm for cause.
20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the
Contractor is formally acknowledging without exception or stipulation that it agrees
to comply, at its own expense, with all federal, state and local laws, codes, statutes,
ordinances, rules, regulations and requirements applicable to this Agreement,
including but not limited to those dealing with the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as
either may be amended; taxation, workers’ compensation, equal employment and
safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida
Statutes, and the Florida Public Records Law Chapter 119, including specifically
those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows:
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR’S DUTY TO PROVIDE PUBLIC RECORDS
RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF
PUBLIC RECORDS AT:
Communication and Customer Relations Division
3299 Tamiami Trail East, Suite 102
Naples, FL 34112-5746
Telephone: (239) 252-8383
The Contractor must specifically comply with the Florida Public Records Law to:
1. Keep and maintain public records required by the public agency to perform
the service.
7.D.5
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2. Upon request from the public agency’s custodian of public records, provide
the public agency with a copy of the requested records or allow the records
to be inspected or copied within a reasonable time at a cost that does not
exceed the cost provided in this chapter or as otherwise provided by law.
3. Ensure that public records that are exempt or confidential and exempt from
public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the contract if the Contractor does not transfer the records
to the public agency.
4. Upon completion of the contract, transfer, at no cost, to the public agency
all public records in possession of the Contractor or keep and maintain
public records required by the public agency to perform the service. If the
Contractor transfers all public records to the public agency upon
completion of the contract, the Contractor shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains
public records upon completion of the contract, the Contractor shall meet
all applicable requirements for retaining public records. All records stored
electronically must be provided to the public agency, upon request from
the public agency’s custodian of public records, in a format that is
compatible with the information technology systems of the public agency.
If Contractor observes that the Contract Documents are at variance therewith, it
shall promptly notify the County in writing. Failure by the Contractor to comply with
the laws referenced herein shall constitute a breach of this Agreement and the
County shall have the discretion to unilaterally terminate this Agreement
immediately.
21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful Contractor extending the pricing, terms and
conditions of this solicitation or resultant Agreement to other governmental entities at
the discretion of the successful Contractor.
22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to
this Agreement in compliance with the Procurement Ordinance, as amended, and
Procurement Procedures.
24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a
good faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision-making authority and by
County’s staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
7.D.5
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before
an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision-making authority
and by County’s staff person who would make the presentation of any settlement
reached at mediation to County’s board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
25. VENUE. Any suit or action brought by either party to this Agreement against the other
party relating to or arising out of this Agreement must be brought in the appropriate
federal or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
26. KEY PERSONNEL. The Contractor’s personnel and management to be utilized for
this project shall be knowledgeable in their areas of expertise. The County reserves
the right to perform investigations as may be deemed necessary to ensure that
competent persons will be utilized in the performance of the Agreement. The Contractor
shall assign as many people as necessary to complete the services on a timely basis,
and each person assigned shall be available for an amount of time adequate to meet
the required service dates. The Contractor shall not change Key Personnel unless the
following conditions are met: (1) Proposed replacements have substantially the same
or better qualifications and/or experience. (2) that the County is notified in writing as far
in advance as possible. The Contractor shall make commercially reasonable efforts to
notify Collier County within seven (7) days of the change. The County retains final
approval of proposed replacement personnel.
AGREEMENT STAFFING. The Contractor’s personnel and management to be
utilized for this Agreement shall be knowledgeable in their areas of expertise. The
County reserves the right to perform investigations as may be deemed necessary to
ensure that competent persons will be utilized in the performance of the Agreement.
The Contractor shall assign as many people as necessary to complete required
services on a timely basis, and each person assigned shall be available for an amount
of time adequate to meet required services.
27. ORDER OF PRECEDENCE. In the event of any conflict between or among the
terms of any of the Contract Documents, the terms of solicitation the Contractor’s
Proposal, and/or the County’s Board approved Executive Summary, the Contract
Documents shall take precedence.
ORDER OF PRECEDENCE (Grant Funded). In the event of any conflict between
or among the terms of any of the Contract Documents and/or the County’s Board
approved Executive Summary, the terms of the Agreement shall take precedence over
the terms of all other Contract Documents, except the terms of any Supplemental
Conditions shall take precedence over the Agreement. To the extent any conflict in the
terms of the Contract Documents cannot be resolved by application of the
Supplemental Conditions, if any, or the Agreement, the conflict shall be resolved by
7.D.5
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
imposing the more strict or costly obligation under the Contract Documents upon the
Contractor at County’s discretion.
28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without
the prior consent in writing of the County. Any attempt to assign or otherwise transfer
this Agreement, or any part herein, without the County's consent, shall be void. If
Contractor does, with approval, assign this Agreement or any part thereof, it shall
require that its assignee be bound to it and to assume toward Contractor all of the
obligations and responsibilities that Contractor has assumed toward the County.
29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as
amended. Background checks are valid for five (5) years and the Contractor shall be
responsible for all associated costs. If required, Contractor shall be responsible for the
costs of providing background checks by the Collier County Facilities Management
Division for all employees that shall provide services to the County under this
Agreement. This may include, but not be limited to, checking federal, state and local
law enforcement records, including a state and FBI fingerprint check, credit reports,
education, residence and employment verifications and other related records.
Contractor shall be required to maintain records on each employee and make them
available to the County for at least four (4) years. All of Contractor’s employees and
subcontractors must wear Collier County Government Identification badges at all times
while performing services on County facilities and properties. Contractor ID badges are
valid for one (1) year from the date of issuance and can be renewed each year at no
cost to the Contractor during the time period in which their background check is valid,
as discussed below. All technicians shall have on their shirts the name of the
contractor’s business.
The Contractor shall immediately notify the Collier County Facilities Management
Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to
Collier County separates from their employment. This notification is cr itical to ensure
the continued security of Collier County facilities and systems. Failure to notify within
four (4) hours of separation may result in a deduction of $500 per incident.
(Intentionally left blank -signature page to follow)
7.D.5
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Fixed Price Professional Service Agreement #2017-001 (Ver.2)
IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have
executed this Agreement on the date and year first written above.
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
ATTEST:
Crystal K. Kinzel, Clerk of Courts &
By: _________________________ By: ________________________________
_______________________, Chairman
Dated: _____________________
(SEAL)
Contractor’s Witnesses:
Contractor
_____________________________
Contractor’s First Witness
_____________________________
Type/print witness name
By:________________________________
Signature
___________________________________
Type/print signature and title
_____________________________
Contractor’s Second Witness
______________________________
Type/print witness name
Approved as to Form and Legality:
_______________________________
_________County Attorney
_______________________________
Print Name
Comptroller
7.D.5
Packet Pg. 187 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)Burt L. Saunders
Lou Hammond & Associates, Inc. (FL)
Page 13 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
Exhibit A
Scope of Services
following this page (pages ____ through ___)
this exhibit is not applicable
7.D.5
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RFP# 20-7706 “Tourism Public Relations Services
EXHIBIT A
SCOPE OF SERVICES
The terms “Vendor” and “Contractor” is used interchangeably throughout the agreement.
The vendor will create and implement for the County an effective out of market media relations strategy that
may include but not be limited to the following:
1. Provide full range of media pitching and targeting that includes:
• Nurture personal media relationships on County’s behalf;
• Develop pitches specifically targeted to each individual outlet and journalist by niche;
• Create pitches that reference the journalist's recent stories and specific section topics;
• Utilize statistics wherever possible to support trends; and
• Employ unobtrusive follow-up with journalists
2. Develop a media grid of agreed-upon, targeted outlets for the destination's key niche segments. The
vendor will then craft pitch angles and story ideas customized for the audience. The vendor will
utilize the segmented media grid to track responses and plan additional tactical outreach such as desk-
sides and media visits.
3. Implement a proactive campaign directed to the broadcast media. The vendor will continually
research and review programs on network and cable TV as well as shows in syndication that may be
appropriate for the County. The vendor will work with the County to target key broadcast outlets that
have national exposure on morning shows, talk shows, cable networks such as Travel Channel, Food
Network, HGTV, Wealth TV, Bravo, etc. and more. The vendor will work closely with the outlets'
publicists and editors to provide regular, current information.
4. Provide access to the County for the agency's extensive computerized database.
5. As part of its media mailing services, the vendor will create an addendum for each client, which
includes personnel and other non-media contacts the client wants to reach with its materials.
6. Release of a tailored calendar of events, with emphasis on particular seasons and holidays. These are
times when media are particularly looking for news and special offerings.
7. Operate an aggressive Collier County News Bureau. The bureau will be staffed and equipped to pitch
the media proactively and respond 24-hours-a-day to inquiries, refer coverage opportunities to the
appropriate parties, give advice on trends and developments and provide current information. The
vendor will provide a fully- staffed extension the Collier County media team to help County be
execute activities for which you may not previously have had the time or staff to utilize. Actions of
the News Bureau will include:
• Handle inquiries, referring to the County as necessary;
• Alert the media to news, developments and opportunities;
• Maintain a fact file, electronic image and multimedia library;
• Provide current information on all aspects of the destination;
• Research editorial calendars to facilitate placements;
• Review potential media visits;
• Maintain updated listings of journalists with their specific interests; continuing regular contact
7.D.5
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to maximize enthusiasm, providing information as necessary;
• Develop and present high-impact story ideas;
• Providing the client with clips of all media coverage; and
• Monitor and maintain an Online News Room.
8. Incorporate the County into as many appropriately themed agency-wide releases as possible.
9. Post material on the vendor’s Facebook site and tweet about news from the vendor's Twitter handle
followers.
10. Participate actively in the Collier County marketing process. This will include being involved in the
strategic planning process, contributing the contents for the Public Relations’ (“PR”) section of the
annual Strategic Plan and participating in key tourism meetings and events.
11. Provide a 12-month program and timeline of activities in cooperation with the Tourism Division’s in-
house Public Relations team. In addition, no releases or other materials will be disseminated without
written client approval.
12. Distribute the following resource guides to the County and its constituents on an annual basis:
• Calendar of Holidays - This year-long calendar outlines major North American holidays with
corresponding deadlines for editorial coverage of related news;
• Hotel/Tourism Award Listings - This book is a compilation of significant opportunities for
hotel/ tourism awards and surveys; information provided includes criteria, deadlines and
contact names for entries.
13. Coordinate seminars to benefit the County’s tourism partners. The seminars will be designed for
people who can benefit by learning from public relations experts and are staged in a central location
convenient for multiple tourism and economic development partners. Participants will also receive an
update on the public relations program.
14. The vendor will create periodic newsletters for the County and produce a monthly Partner Newsletter
with the assistance of the in-house County PR staff. These newsletters will contain a mix of
destination updates, partner news, and promotions, supported by appropriate imagery.
15. Develop and implement a Visiting Journalist Program in which the vendor makes individual
judgments on each journalist and influencer or blogger requesting a visit. Further, it is essential that
this program be developed and monitored monthly to ascertain placement timing. The vendor will:
• Aggressively encourage the right journalists to visit the destination;
• Review requirements/requests and anticipated results with client approvals;
• Work with an airline partner to secure airline tickets;
• Assist client with itinerary arrangements including hotels, attractions, dining and shopping
venues;
• Forward press materials; and
• Monitor and report results.
Each individual press trip request is submitted to the client with the agency's press request form,
outlining the journalist's affiliation, audience reach and special interests as well as agency
recommendation and remarks. A client signature authorizes the agency to proceed with the trip.
7.D.5
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For any top media that are not allowed by company policy to participate in sponsored visits, the
vendor will
work with this media outlet to find a way to arrange a way for the media outlet representative to visit
at their own expense. Through one-on-one contact, the vendor will make a compelling case about the
destination and its news value. The vendor will offer assistance with fact checking, photography and
source material to help them create their stories.
16. Create an integrated social media campaign that will help the County build brand equity and
credibility, engage customers, attract events, reach goals, track metrics and conversation trends. The
vendor will:
• Advise the County’s in-house PR team regarding best practices to use social media sites
effectively given the synergy between the various communication channels (i.e., an iPhone
image can be posted to Instagram, or a Facebook page and then tweeted). Across all social
media platforms, the vendor will also monitor to evaluate, track/ measure conversations.
• Support the presence on relevant social networks such as Facebook for the Naples, Marco
Island, and Everglades Convention and Visitors Bureau (CVB) - Paradise Coastal brand to
launch direct-to-consumer incentives, online events, contests and communication to increase
fans. Promotions can be customized and targeted to both the peak leisure season and slower
season as need dictates.
• The vendor will provide Collier County with tips and suggested course of action to leverage
micro blogging sites such as Twitter, developing a content calendar as necessary. The vendor
can create exclusive promotions/incentives for followers and engage those followers through
experts, live events and conferences. The vendor will monitor topics and retweets, as well as
link Tweets between Facebook, YouTube, etc. as desired.
• The vendor will also feature Collier County and its partners on its own social media platforms
• The vendor will monitor coverage and reviews, responding to noteworthy blog posts as agreed
upon by the client to help manage perceptions within the online community and become part
of blog conversation with transparent messaging at the authority's direction as well. The
vendor will serve as an advisor regarding best practices for establishing its own blog, if
desired, including proper language, tone and frequency of posts, as well as offering direction
on linking blog updates to client Facebook page and other social media outlets.
• The vendor will work with Collier County to ensure that any information that appears on
Wikipedia is correct, helping to implement any revisions if necessary. Agency, at client
direction, can also create entries.
• The vendor will post on Video sharing Web sites such as YouTube, Yahoo! Video and Google
Video allow users to distribute video clips to the masses. With the proper distribution,
consumers interested in learning more about Collier County can easily find related videos
online. The vendor will develop a distribution strategy and schedule consisting of appropriate
video sharing Web sites and "tagging" with the goal of achieving a viral effect, measuring
viewers as necessary.
• Post on travel and media web sites to enable marketers to share and post images with several
audiences, including media. The vendor can support Collier County capitalizing on current
photo-sharing trends, with tactics ranging from the upload- of high-impact photography and
strategic "tagging" and "geotagging" of online photos, to participation in relevant online
groups and the execution of online photos contests, all the while measuring viewers as
necessary.
• The vendor will assist in concepting and developing personalized apps that interface with
smart phone technologies. The vendor will provide ongoing counsel on how to build the
Naples, Marco Island and Everglades brand through social media, keeping abreast of all new
developments. The vendor is also to help strategize and integrate all social media efforts,
linking each outlet to the other.
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• The vendor will be an active partner in all emergency situations requiring crisis
communications tactics including media monitoring, continual contacts with Collier tourism
partners, support continual updates to the County’s Beach Conditions pages and contribute
photos and videos from user generated content to support the crisis communications
operations.
• The vendor has the option to provide monthly Media Monitoring Services and reporting to the
County as part of their scope of services as provided by a nationally known service that
provides these services to tourism bureaus on a regular basis. The bid document should be
specific as to whether these services are part of the service fee or a separate add on option and
cost.
• The vendor will assist the in-house CVB PR staff with local and regional media relations
support and planning, and escorting media familiarization trip participants while in the
destination and in situations where the in-house PR team needs additional help to respond to
media inquiries.
7.D.5
Packet Pg. 192 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)
Page 14 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
Exhibit B
Fee Schedule
following this page (pages ____ through ___)
7.D.5
Packet Pg. 193 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)1 1
1
RFP# 20-7706 “Tourism Public Relations Services
EXHIBIT B
FEE SCHEDULE
Payment to Contractor shall be made as follows:
I. Lump Sum monthly payment in the amount of $11,000 for a total annual fee of $132,000.
Included in that cost are out of pocket expenses such as telephone, postage, messenger and
photocopying.
II.Additional expenses such as staff/media travel and media events are pre-approved and billed at
cost with no markup. Contractor would continue to operate from an annual out of
pocket expense budget of $19,992 ($1,666 per month).
III.$2,500 for an annual, in-depth audit of all Paradise Coast social media platforms.
7.D.5
Packet Pg. 194 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)
Page 15 of 15
Fixed Price Professional Service Agreement #2017-001 (Ver.2)
Other Exhibit/Attachment
Description:
__________________________________________________________________
following this page (pages ____ through ___)
this exhibit is not applicable
7.D.5
Packet Pg. 195 Attachment: 20-7706_Contract_LouHammond (12636 : RFP # 20-7706 - Tourism Public Relations Services)n
06/22/2020
EXECUTIVE SUMMARY
Recommendation to approve the agreement with Cision USA, Inc. to provide Media Monitoring
Services to the Tourism Division for FY 20-FY 23 and make a finding that this action promotes
tourism.
OBJECTIVE: To recommend approval of an agreement with Cision for Media Monitoring Services on
behalf of the Tourism Division.
CONSIDERATIONS: Media Monitoring is a highly specialized service that is only provided by a
handful of companies nationwide. This is a very important tool for the Tourism Division Public Relations
staff to analyze the output of print, online, broadcast and social media editorial coverage of tourism
activities in our community. The monitoring service entails evaluating, reporting and republishing, with
permission, the analytics of our promotional efforts world-wide.
Cision was approved as a Sole Source for providing these services to the Tourism Division by County
Procurement on February 7, 2020. Cision has agreed to hold their annual price for three years at $13,975
per year. We have used Cision since they were selected in 2016 a publicly solicited ITB process # 16 -
6566 and were awarded to provide those services for multiple years. Tourism staff has been very pleased
with the services provided by Cision/Vocus and wishes to continue this service with Cision USA, Inc for
the next three years.
FISCAL IMPACT: The four quarterly installment payments of $3,493.75, for a total annual amount of
$13,975 and a three-year total of $41,925. This annual amount is covered in the Tourism Divisions’
Board approved FY 20 budget in Fund 184, Contracted Services, and the Tourism Division will request
the same amount in the next three budget cycles.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan from this
action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATIONS: To approve the agreement with Cision USA, Inc.to provide Media
Monitoring Services for FY 20-FY 23 and make a finding that this action promotes tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. 20-033-NSCision_Contract_FullyExecuted_Final_version._20200616193220.480_X (PDF)
2. FY20 Waiver Request 064 - Cision Media (Amended) (PDF)
7.E
Packet Pg. 196
06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.E
Doc ID: 12024
Item Summary: Recommendation to approve the agreement with Cision USA, Inc. to provide
Media Monitoring Services to the Tourism Division for FY 20-FY 23 and make a finding that this action
promotes tourism.
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
03/13/2020 3:26 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
03/13/2020 3:26 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 03/13/2020 3:27 PM
Tourism Jack Wert Director Completed 03/13/2020 4:45 PM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:11 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 4:19 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
7.E
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Collier County
Instructions Waiver Request Form
Completed waiver requests accompanied by any associated backup documentation (sole source letter, business case, etc.) must be
submitted to the division’s Procurement Strategist for any procurement, without competition, in excess of $3,000. Waiver requests
greater than $50,000 will require approval by the Board of County Commissioners.
Sole source refers to a procurement where the selection of one particular supplier to the exclusion of all others may be based on having
only one supplier in the market place, proprietary technology, copyright, patent, or a supplier’s unique capability.
Single source refers to a procurement directed to one source because of standardization, warranty, geographic territory, or other factors,
even though other competitive sources may be available.
Requester Name:
Division:
Item/Service:
Vendor Name:
Historical
Countywide
Spend: ______________________
Requested
date range: _____________
Not to Exceed
per Fiscal Year: _______________
Is there an agreement associated with this
waiver to be reviewed by Contracts?
Yes No
Sole Source
Single Source
One Time Purchase
Multiple Purchases
Description of Purchase: Enter a description of the item(s) that will be purchased under this waiver.
Purpose: Describe in detail, the public purpose of the requested item(s) and why it is essential to County operations.
Information Technology: Select Yes if the products/services are related to Information Technology. If yes, please provide the Purchasing
Compliance Code (PCC) number or email approval documentation.
Yes No If yes, provide the PCC number:__________________________________________________
Jack Wert Tourism
Media Monitoring Services Cision US Inc.
$11,000 10/1/2019-9/30/2024 $15,000
A Media Monitoring and Database Reporting Service that will provide the Tourism Division with the
ability to monitor, analyze and report on the impact of print, Online and broadcast media mentions of
Collier County tourism marketing efforts. The service includes managing a database of media outlets
that could pick up a media story, or press release about Collier County's tourism marketing. The service
also has the capability of advanced search and to republish content with copyright approval. We have
been receiving these services for several years from Cision and we would like to continue this valuable
tourism impact reporting system with Cision as a sole source provider.
As part of our annual strategic plan we must monitor and report on all results of our public relations
efforts through a contracted service that specializes in Media Monitoring and Reporting. The results of
our efforts are reported monthly to the Tourist Development Council and annually to the tourism
industry and the County Commission. We have worked with Cision to provide these services for the
past four years and we are very pleased with their services. Cision provides a proprietary software
package that is unlike any other service that claims to provide these services. We feel that based on the
attached scope of services as outlined in the attached letter that they qualify as a Sole Source to the
Tourism Division for these services.
✔
✔
✔✔
7.E.2
Packet Pg. 228 Attachment: FY20 Waiver Request 064 - Cision Media (Amended) (12024 : Cision Agreement)
Justification: Identify the criteria that qualifies this purchase as a sole or single source. Select from the list below.
Check all that apply (if box is checked, please make sure to provide an explanation below):
Sole Source
Only Authorized Vendor or Distributor: Is this vendor the only vendor authorized to sell this product/service? If yes, explain
below and provide documentation from the manufacturer confirming claims made by the distributors.
No Comparable Product or Service: Is there another vendor who can provide a similar product/service, regardless of cost,
convenience, timeliness, etc.?
Product Compatibility: Does this product/service provide compatibility with existing equipment that prohibits switching to
another comparable brand/vendor? If yes, provide the detailed explanation below, including what would occur if the other brand/vendor
were used.
Proprietary: Is this product/service proprietary? If yes, provide a detailed explanation below on how its use is restricted by
patent, copyright or other applicable laws and provide documentation validating that claim.
Single Source
Standardization: Is this product/service part of a purchase that the County has already standardized on? If yes, please provide
the detailed information below.
Date of BCC Standardization: ___________________ BCC Agenda Item number: __________________
Warranty: Is this the only vendor able to complete factory-authorized warranty services on County owned equipment? If yes,
provide the documentation verifying the warranty.
Geographic Territory: Is this vendor the only vendor authorized to sell this product/service in our region? If yes, provide
documentation from the manufacturer confirming those claims.
Other Factors: Any other reason not listed above, explain below.
Explain: How does this purchase meet the identified sole or single source criteria listed above?
Cision US, Inc. provides a set of media monitoring and reporting services that is the Sole Source
provider for the following: Cision Communications Cloud; Global Media Contact List; proprietary
platform with marketing campaign tracking; unique list of media influencers with search functionality;
Help a Reporter Out (HARO) service to assist journalists in building stories; PR Web for distributing
newsworthy content to media; monitor on Online, AP, Print Lexus Nexis content; social media
monitoring for Twitter, Facebook and YouTube; Share of Voice reporting; Automated e-mail alerts;
on-demand report generation; unlimited keyword search and keywords.
No other vendor sells these integrated products as a package that we have found. These services
must be purchased directly from Cision and equal competitors for these same bundled services for
media monitoring have not been found in the marketplace.
✔
✔
7.E.2
Packet Pg. 229 Attachment: FY20 Waiver Request 064 - Cision Media (Amended) (12024 : Cision Agreement)
How was the decision made to use this vendor? Describe in detail if a formal standardization process was performed via
Procurement or if there is a historical precedence established for the use of the product, please explain purchase and use history and the
current level of County investment in the product.
Explain why it is in the County’s best interest to use this product/service rather than issuing a competitive solicitation: What are
the benefits from the continued use? Are there costs that would be incurred if a different vendor/product was used? What would occur if
another brand/vendor was used?
Explain how this pricing compares to other vendors/products and is it considered to be fair and reasonable: Provide information
on historical use and whether pricing has increased/decreased. If sole source and no other product is available, provide the co st for
addressing the needs via an alternate approach.
Will this purchase obligate the County to future ancillary products or services? Either in terms of maintenance or standardization.
Yes No
If yes, explain what types:
After extensive research on line and discussions with other tourism marketing organizations around the
US, and with years of working with other companies that claimed they could do all of these necessary
tasks we need to fulfill our strategic plan requirements, Cision was the only company that could deliver
these packages in a bundled format.
Cision US Inc. provides the complete package of media monitoring services and have done so for us for
the past four years. They have built a large database of media outlets and regularly find and catalog
and report to us any mentions of Collier County tourism efforts from all known sources. If we do not
continue with Cision, we will need to begin at ground zero to rebuild that database of media, lose
several of the bundled services such as HARO and social media mentions. To rebuild the database and
to have to look for other sources for the lost services, would be time consuming and costly to the
County in terms of lost months of reporting of PR coverage of Collier County and staff time to do this
work ourselves.
The cost for this complete package of media monitoring services is very reasonable. We are currently
paying $11,000 annually for these services and no other company provides this complete package at
any price.
✔
7.E.2
Packet Pg. 230 Attachment: FY20 Waiver Request 064 - Cision Media (Amended) (12024 : Cision Agreement)
Market research and market alternatives: When was the last time a market evaluation was performed to determine if either the
technology or vendor offerings have changed? Based on the life expectancy of the product, when do you anticipate evaluating the market
again? Please attach a detailed market evaluation report should the complexity, duration, and dollar amount of the purchase be a high risk
to the County.
It is a felony to knowingly and intentionally circumvent a competitive process for commodities or services by fraudulently
specifying sole source to obtain a benefit for any person or to cause unlawful harm to another. Florida Statute 838.22(2).
Requested by: Signature: Date:
Division Director: Signature: Date:
Department Head: Required if over $50,000 Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
Or designee Signature: Date:
For Procurement Use Only:
Approved Requesting Additional Information Requires RFI/Intent to Sole Source Rejected
Procurement Comments:
Current FY Approval Multi-Year Approval Start Date: ______________ End Date: __________
We researched companies that provide these media monitoring services in September of 2019 and talked to several other tourism
marketing organizations within Florida and in neighboring states. We also consulted with our contracted PR firm in New York, Lou
Hammond Group about what companies some of their other clients were using. The result of that research indicated that Cision is
the one supplier of media monitoring services that offers these services tailored to destination marketing organizations like our
CVB. Cision is the only supplier that offers a complete platform of all the monitoring services in print, broadcast on line and social
media sources of publicity, and their level of detailed reporting was the most comprehensive and reliable of any other service any
of these references had found. We feel confident that Cision is the one vendor of media monitoring services that can deliver
exactly what we need to fulfill our reporting requirements to the TDC, BCC and to satisfy our County Internal Controls.
Jack Wert
Jack Wert
Sara Schneeberger
Catherine Bigelow
02/04/2020 09/30/2022
WertJack Digitally signed by WertJack
Date: 2020.01.20 12:10:04
-05'00'
WertJack Digitally signed by WertJack
Date: 2020.01.20 12:10:26
-05'00'
SchneebergerS
ara
Digitally signed by
SchneebergerSara
Date: 2020.02.04 11:07:20
-05'00'
Cat Bigelow Digitally signed by Cat Bigelow
DN: cn=Cat Bigelow, o=Collier County
Government, ou=Procurement Services,
email=catherinebigelow@colliergov.net, c=US
Date: 2020.02.07 10:13:36 -05'00'
✔
✔
BBBBBBBBB BBBBBBBBBB
$SSURYDOGDWHDPHQGHG WRPDWFKDJUHHPHQW66 Schneeberger
Sara
Digitally signed by
SchneebergerSara
Date: 2020.03.09 09:28:19
-04'00'
7.E.2
Packet Pg. 231 Attachment: FY20 Waiver Request 064 - Cision Media (Amended) (12024 : Cision Agreement)
06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Item Summary: Marketing Partner Report
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/15/2020 2:16 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/15/2020 2:16 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/15/2020 2:16 PM
Tourism Jack Wert Director Completed 06/15/2020 5:19 PM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:15 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:09 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
10.A
Packet Pg. 232
Marketing Partner
Reports
June 2020
10.A.1
Packet Pg. 233 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
RESEARCH REPORT
Research Data Services, Inc.
10.A.1
Packet Pg. 234 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
TDC June 2020
10.A.1
Packet Pg. 235 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
What We’ll Cover
●Research●Soft Messaging●Dine Out Paradise●Relaunch Campaign
10.A.1
Packet Pg. 236 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Research
10.A.1
Packet Pg. 237 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Perceived Safety
●Americans continue to report
greater feelings of safety, with
“outdoor recreation”and
“taking a road trip”showing
the biggest spikes. ●“Going shopping”has now
also exceeded the first week of
the survey, a strong indicator for
Paradise Coast.
10.A.1
Packet Pg. 238 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Millennials
“Younger travelers will very likely be key to many
destinations’ and travel providers’ recovery.”
-Destination Analysts (week of 5/25)
Millennials were born between 1981 and 1996 and are
currently 24-39 years old.*●Millennials have interest in traveling in the next 3 months with discounts offered by providers.●Nearly 40% of Millennial travelers report that they will make travel a high or extremely high priority.○That is double the number of Boomers who said the same.●Millennials plan on spending $3,000 on leisure travel in the next 3 months -$1,000 more than
Boomers plan to spend.●Millennials are showing a rise in openness to travel messaging
*Pew Research Millennial Definition
10.A.1
Packet Pg. 239 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Florida Road Trips
●Latest data shows road trips in Florida
up 64% from February 2020 pre-virus●Up 18% from previous week
10.A.1
Packet Pg. 240 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Meetings
Soft
Messaging
10.A.1
Packet Pg. 241 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
10
10.A.1
Packet Pg. 242 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
May Meetings eScape
March’s Meetings Email with Soft Messaging Video had exceptional
performance
Owned Database●Open Rate on owned list is highest we’ve seen in past 18 months●5x above average clicks
Paid List●Open rate 20.4%, 2.2% above avg open rate of 18.2%●2,571 total clicks, almost double the number of average clicks we’ve seen in
FY20●347 video views
10.A.1
Packet Pg. 243 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Soft Messaging -Meetings and Sports
Dates: 4/27 through 7/5
Targeting: ●Job Title Targeting -titles such as Event Planner, Meeting Planner, Association
Executive, Sports Commissioner, Tournament Director, etc.●Skills Targeting -skills such as event planning, corporate events, meeting planning,
association management, sports planning, Certified Meeting Professional, etc.●Company Targeting -companies including Helms-Briscoe, Maritz Global, HPN Global,
American Express Meetings & Events, etc.●Retargeting -visitors to www.MeetinParadise.com
Results to Date:(5 weeks)●14,369 video views with 2,160 video completions●A 14.76% Video Completion Rate. ●A very strong CTR -2.39% for Sports and 3.19% for meetings○Well above the average of 0.39%
In effort to continue that important personal connection the destination has with meetings and sports planners, we are pushing that soft
messaging video through email and LinkedIn, which is one of the most important social tools for planners, with hundreds of meeting planner
groups where they share topics and trends and follow thought leaders.
10.A.1
Packet Pg. 244 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Dine Out
Paradise
10.A.1
Packet Pg. 245 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
#DineOutParadise
As Florida began to ease COVID-19 restrictions, on May 4th, restaurants in Phase 1 were allowed to reopen at
just 25% capacity for indoor seating and outdoor seating with six feet distancing. That has since been
increased to 50% capacity, but still leaves Collier County restaurants in a challenging time.
In an effort to help local restaurateurs, the CVB launched a first-time-ever local campaign to promote take out
and dine-in to Collier County residents.
This campaign included 3 elements and is running May 18th
through June 7th:●Local Television●Paid Facebook/Instagram●Organic Facebook/Instagram/Twitter
10.A.1
Packet Pg. 246 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
15
10.A.1
Packet Pg. 247 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
#DineOutParadise -Local Television
Local TV Stations ●WBBH NBC■Spots ran in Today Show, Today Show Third Hour, and
Hoda and Jenna from 7am-11am●WZVN ABC■Spots ran in Good Morning America from 7am-9am●Stations agreed to run a bonus matching schedule at no-charge●Approximately 60 total spots will run during the 3 week
campaign, reaching an estimated 350,000 impressions
10.A.1
Packet Pg. 248 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
#DineOutParadise -Paid Social
Tactics
This campaign was delivered through Facebook/Instagram feeds
and stories to adults 25-64 with interests in food and dining within
Collier County.
Results●Impressions: 108,507●Video Plays: 81,881●Video Completions: 33,638●Post Engagement: 72,771●Video Completion Rate: 41.8%●Link Clicks: 179
10.A.1
Packet Pg. 249 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
#DineOutParadise -Organic Social
Instagram●Impressions: 3,318●Engagements: 181●Engagement rate: 5.5%
Facebook●Impressions: 8,236●Engagements: 378●Engagement rate: 4.6%
Twitter●Impressions: 4,813●Engagements: 94●Engagement rate: 2.0%
10.A.1
Packet Pg. 250 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Phase 2
Campaign
10.A.1
Packet Pg. 251 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Phase 2 Campaign Approach
Markets
Focus on Florida and key GA markets with high propensity for repeat visitation and/or longer length of stay
Timing●7/6 through 9/13
Strategy
We know that as travel begins again, there will be different levels of comfort in returning to travel. With that in mind, we
recommend a two-pronged approach to capture two sets of travel intenders:●RESILIENT TRAVELER -those quick adopters who will actively consider travel more immediately○Focus on lower funnel media that will reach people in-market for travel now●RELUCTANT TRAVELER -those who will slowly and tentatively start to consider travel again○Focus on inspirational-and informational-based media to reach those who need more reassurance about
traveling to the destination
●Tallahassee●Savannah●Atlanta (only Buckhead and top HHI suburbs)
●Orlando●Tampa/St. Pete●Jacksonville●Gainesville
10.A.1
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Thank you
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Packet Pg. 253 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
National Public Relations Update
TDC Meeting
Services conducted from
May 10 –June 10
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Packet Pg. 254 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Media Highlights
LHG PR EFFORTS – May 10 – June 10
Media Impressions: 40,516,832
Media Value: $291,601
Moving into Phase 2 of our reopening plan, we have
begun increased outreach within our regional and in-
state media list.
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Packet Pg. 255 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
24
Recommend (Print)
May 2020
Circulation: 48,311
Media Value: $14,280
As a result of: Interview
Coordination
Media Highlights
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Packet Pg. 256 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
25
Recommend (Online)
May 9, 2020
UMV: 35,250
Media Value: $235
As a result of: Interview
Coordination
Media Highlights
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Packet Pg. 257 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
26
Style Blueprint
May 11, 2020
UMV: 128,250
Media Value: $2,565
As a result of: Proactive Pitching
Media Highlights
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Packet Pg. 258 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
27
WTOP News
May 11, 2020
UMV: 1,275,501
Media Value: $8,503
As a result of: Proactive Pitching
Media Highlights
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28
U.S. News & World Report
May 11, 2020
UMV: 19,514,760
Media Value: $133,009
As a result of: Proactive Pitching
Media Highlights
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Packet Pg. 260 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
29
U.S. News & World Report
May 26, 2020
UMV: 19,514,760
Media Value: $133,009
As a result of: Proactive Pitching
Media Highlights
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Packet Pg. 261 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
TARGETING JULY/AUGUST VISITS
•With new guidelines and much of the state reopening, LHG
and Client have agreed to begin targeting in-state media
to welcome to the destination.
•LHG has developed a media list of potential targets to send
invites to.
•LHG has also contacted numerous destination hotels to
gauge whether or not they are ready to welcome/host
media this summer.
Media Visits
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Packet Pg. 262 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
COVID-19 Crisis Communications
CORONAVIRUS SPECIAL EDITION, PARADISE COASTLINES
•LHG drafted and deployed weekly special edition of newsletter
inclusive of COVID-19 updates, closures and other relevant news.
•LHG and Client conducted a Zoom webinar on June 3 to
substitute for weekly newsletter.
CORONAVIRUS WEEKLY CONFERENCE CALLS
•Client, LHG and Paradise Advertising team participated in weekly
calls to go over any new updates in destination related to
COVID-19.
RECOVERY PLAN
•LHG moving into Phase 2 of strategic three-phase plan. Phase 2
comprises of preparing for return to travel and looking at media
to invite to destination.
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Packet Pg. 263 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Projects
PARTNER UPDATE WEBINAR
•LHG, Client and county
executives conducted webinar
as substitute for weekly
CoastLines newsletter in order
to provide partners with
relevant destination updates.
•C. Topkin participated on
behalf of LHG in panel to share
major PR updates and
strategies.
•In total, more than 80
hospitality partners
participated in the webinar.
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Packet Pg. 264 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Projects (cont.)
VISIT FLORIDA CO-OP PROGRAMS WEBINAR
•LHG participated in webinar comprising of VISIT FLORIDA’S
messaging campaigns and co-op programs.
•Messaging is made up of two different campaigns: domestic and
in-state.
•LHG keeping in touch with appropriate VISIT FLORIDA contacts to
get a better sense of relevant PR offerings.
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Packet Pg. 265 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Media Outreach -Sampling
PRESS RELEASE: BEACHES REOPENING
•LHG distributed press release advising revised hours and
guidelines for all county beaches.
•Release was sent to regional and local outlets throughout the
state.
REACTIVE PITCH: NEW YORK TIMES
•LHG submitted information and data from Paddle Marco to
writer, Elaine Glusac.
•Lead sought details on whether tour companies are seeing
increased interest during pandemic.
HOT TIP: STAYCATION DEALS
•LHG put together a hot tip that was sent out to local partners
seeking new hotel deals, offerings.
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Packet Pg. 266 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Media Outreach -Sampling
PRESS RELEASE: STAYCATIONS
PITCH: STAYCATION DEALS
PITCH: VISIT FLORIDA
OUTREACH: GARDEN & GUN’S MADE IN THE SOUTH AWARDS
INTERVIEW: BEYOND YOUR BACKYARD NOW
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Packet Pg. 267 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Thank you!
Proud to be your Partner in Paradise!
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Packet Pg. 268 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Paradise Advertising
Digital & Social Media
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Search
0
AVG.CPC Last Month (May)c
$0.54
▼27 % Previous: $0.74
May 1 3 5 7 9 11 13 21 23 25 27 29 May 31
120,000
90,000
60,000
30,000
0
15
Impressions
17 19
Previous (Apr)
IMPRESSIONS Last Month (May)c
953.2k
▼7 % Previous:1,019.8k
Clicks Previous (Apr)
CLICKS Last
Month (May)c
10,776
▲52 % Previous:7,083
540
CAMPAIGNS
OVERVIEW
Last Month (May)c
NAME
IMPR.
CTR
CONSUMER LEISURE 2020 -
0767
86,595
3.53
2 Weddings 0803 22,264 1.2
4
420
3 Inspirational 0767 508k 1.0
7
300 4 Leisure Golf 0800 336.3k 0.6
180 5 Meetings & Sports Planners
0807 0 0
60
6 LGBTQ 0825 0 0
IMPRESSION HEAT MAP Last Month (May)
Fri Sat Sun Mon Tue Wed Thu
No value 13,823 64,695
953.2k
Total
Inspirati onal 0767
53.3%
Leisure Golf 0800
35.3%
CONSUMER LEISURE..
9.1%
Weddings 0803
2.3%
IMPRESSION BY CAMPAIGN
Last Month (May)
Paid Search -Google Jun 10, 2020 at 05:18 PMK
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Packet Pg. 270 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
$
76.
5k
Jun Jul Apr May Jun
$ 0
$175k
$350k
$525k
$700k
Aug Sep Oct Nov
My custom metric
Dec Jan Feb Mar
Previous period (2018 -2019)
TOTAL MEDIA SPEND Last 12 Months (2019 -2020) c
34M
TOTA
L
MEDIA IMPRESSIONS
Last 12
88
7.4
k
Month
s
(201
9
-2020
)c
25.5M
17M
8.5M
0
Ju
n
J
u
Aug O
c
Nov Jan Feb Mar Apr May
In May,the focus was on our Soft Messaging video campaign,for which our goal was completed
video views, not click-through.
The overall VCR (Video Completion Rate)for May was 94%,up 2 percentage points from the
previousmonth,strong performance for a :30 video.
With the majority of the inventory on the TV screen,on Hulu and other streaming platforms,we
expect to see >96% Video Completion Rates with that tactic. We exceeded that goal with an
astounding 99%VCR.
The media partner with the highest VCR was Hulu with a 99.2%VCR.However,all other vendors
also performed well,with both Scripps and VideoAmp delivering a 98%+VCR.
Our second screen targeting vendor,Samba,which was served on people's mobile phones as they
were watching Netcix or other streaming platforms,delivered a strong 82%VCR.
NOTE FROM JUN 8 6:38 PM
Total Clicks Last Month
1,000
TOTAL CLICKS Last Month c DIGITAL MEDIA CTR Last Month
LastMonth
0.11%
Digital Media Performance Jun 9,2020 at 03:16 PMK
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Packet Pg. 271 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
May 1 4 7 10 25 28 May 31
20,000
27,500
35,000
42,500
50,000
13 16
Impressions (QB)
19 22
Previous (Apr)
IMPRESSIONS Last Month (May)c
1.15M
▲86 % Previous:0.62M
May 1 19 May 31
8,000
12,000
16,000
20,000
24,000
7 13
Post Engagement (QB)
25
Previous (Apr)
POST ENGAGEMENT Last Month (May)c
541.9k
▲118 % Previous:248.7k
In the month of May,we continued running the
Evergreen campaign while utilizing soft
messaging and also began the
#DineOutParadise campaign.
During the month of May, we saw an 86%%
increase in Impressions, totaling 1.15 million
impressions.We also saw a 118%increase in
Post Engagement, totaling 541,900
engagements.
The CTRs are only at a 0.2% and 0.01%because
we are not optimizing for link clicks to a website.
Instead, we are optimizing for engagement to
eventually retarget these engaged users when
our campaigns are back up to speed.
Campaign
CCT 0766 Soft Messaging April
Engagement (23844485707340191)
Last
Month Δ
96 ▼75%
CCT 0537 Dine in Paradise Video Views
(23844668289940191)
94
LINK CLICKS BY CAMPAIGN Last Month c
ΔCampaign
CCT 0537 Dine in Paradise Video
Views (23844668289940191)
LastMonth
0.20%
CCT 0766 Soft Messaging April
Engagement (2384448570734
0191)
0.01% ▼86%
CTR (LINK CLICK-THROUGH RATE) BY CAMP…
Last Month c
Campaign
CCT 0766 Soft Messaging April
Engagement (23844485707340191)
Last
Month Δ
46 ▲92%
CCT 0537 Dine in Paradise Video Views
(23844668289940191)
0
POST COMMENTS BY CAMPAIGN
Last Month c
Campaign
CCT 0766 Soft Messaging April
Engagement (23844485707340191)
Last
Month Δ
144 ▼34%
CCT 0537 Dine in Paradise Video
Views (23844668289940191)
0
POST SHARES BY CAMPAIGN Last Month c
Facebook Ads Jun 10,2020 at 05:24 PMK
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Packet Pg. 272 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
We did see an increase in analytics for May
versus the year prior,with a 5.22%increase in
Users, 5.46% increase in New Users, 8.30%
increase in Sessions,and a 9.46%decrease in
Bounce Rate.
TO
P
SO
UR
CE
S/
ME
DI
U
MS
Last Month
c
Source Last Month Δ
google /organic 71,303
google /cpc 10,551
(direct) /(none)8,536
visitflorida.com /referral 4,537 ▲
1
1
1
%
Website Campaign Tra c
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Packet Pg. 273 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
TOURIST TAX COLLECTIONS
Collier County Tax Collector
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WEB SITE ANALYTICS
Miles Partners, Inc.
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Packet Pg. 279 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
EXECUTIVE SUMMARY
Traffic by Medium
May 2020
Coinciding with the ease of distancing measures statewide, traffic was up substantially MoM in May –and up slightly YoY. The site had 110,652 visits, an increase of nearly 66% MoM and 8% YoY. Pageviews rose nearly 94% MoM and 3% YoY. Both the sitewide and homepage bounce rates dropped, while the average session duration went up.
Organic traffic (+26% YoY) was by far the largest medium and helped offset a drop in campaign traffic (-38% YoY). The most-viewed page was the Coronavirus Info page, but six of the top 10 pages were related to beaches or lodging.
All but one of the SITs saw a YoY drop in May; hotel listings rose 20%. However, all SITs saw significant gains MoM. eNews and COVID-19 event fly-ins once again had exceptionally strong click-through rates.
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Packet Pg. 280 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT
Performance (YOY)
o Total Visits: 110,652 8%
o Total Unique Visitors: 91,913 5%
o Total Pageviews: 185,565 3%
o Average Time on Site: 1:22 4%
o Overall Bounce Rate (BR): 58%
10%
o Homepage Bounce Rate: 48%
22%
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Packet Pg. 281 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o Total Visits: 582,252 7%
o Total Unique Visitors: 479,130 8%
o Total Pageviews: 959,432 15%
o Average Time on Site: 1:14 8%
o Overall Bounce Rate (BR): 63%
1%
o Homepage Bounce Rate: 62%
1%
YEAR-TO-DATE SNAPSHOT
Performance (Year to Date)
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Packet Pg. 282 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
SIGNALS OF INTENT TO TRAVEL (SITS)
o Guide Orders: 394 27%
o E-Guide Views: 125 34%
o E-Newsletter Sign Ups: 198 3%
o Hotel Listing Views: 3,647 20%
o Deals Page Views: 1,414 52%
Goal Completions (YOY)
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Packet Pg. 283 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
BOOK DIRECT PERFORMANCE
o BookDirect Widget Searches: 4,546 2,131
o BookDirect Click-Thrus (Referrals to Properties):19,428 945
o Average Time Spent on Results Page (All Devices): 3.4 min .9 min
o Bounce Rate (BR): 55% 67%
o Search-to-Referral Ratio:
Overall:427% 44%
Desktop:964% 131%
Mobile:20% 26%
NOTE: In May, bot traffic was artificially inflating the number of click-thrus (referrals). Book Direct has resolved the issue as of June 4.
Activity & Engagement (YOY)MAY 2020 MAY 2019
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Packet Pg. 284 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
MOBILE, TOP PAGES & GEO MARKETS
o Mobile Traffic: 70% of total traffic, including tablets
o Most Viewed Pages: (1) Coronavirus Information page, (2) City of Naples beach update page,
(3) Beach Conditions page, (4) Homepage, (5) “Lodgings” page (Hotels & Rentals landing page)
o Top State Markets: Florida, Illinois, New York, Georgia, New Jersey
o Top City Markets:Miami-Ft. Lauderdale, Naples-Ft. Myers, Tampa-St. Pete, NYC, Chicago
o International Sites (YOY Comparison):
•GERMAN: Visits (646) down 62%, time on site (1:00) down 16%, BR (65%) down 6%
•PORTUGUESE: Visits (173) down 57%, time on site (2:38) up 81%, BR (69%) up 11%
•SPANISH LANDING PAGE: Pageviews (175) down 3%
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Packet Pg. 285 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
CORONAVIRUS INFORMATION PAGE
ç
ç
ç
ç
Performance (May only)
o Total Pageviews: 52,480
o Total Unique Pageviews: 44,660
o Entrances: 42,007
o Average Time on Page: 2:06
o Page Bounce Rate (BR): 54%
o Primary Source: Organic (43,444)
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PARADISE IN PLACE PAGE
ç
Performance (May only)
ç
o Total Pageviews: 2,000
o Total Unique Pageviews: 1,732
o Entrances:1,541
ç
ç
o Average Time on Page: 4:09
o Page Bounce Rate (BR): 53%
o Primary Source: Referral (887)
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Packet Pg. 287 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
ORGANIC TRAFFIC
o Organic was the largest source
of traffic in May, making up 67% of
all traffic and driving 73,726 visits
o Compared to 58,614 visits in
May 2019, organic traffic was up
26% YOY
o The organic bounce rate was 54%,
which was the lowest bounce rate
of the four traffic mediums
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Packet Pg. 288 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
PERSONALIZED WEBSITE
CONTENT
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Packet Pg. 289 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o Total Impressions:45.6K
o Total Clicks: 3.5K
o CTR: 7.36%
PERSONALIZED CONTENT
April Activity
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Packet Pg. 290 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o Drive Market (FL, GA, SC)
o Impressions: 3,022
o CTR: 0.73%
o Drive Market (ATL )
o Impressions: 202
o CTR: 0%
PERSONALIZED CONTENT
o Local Market
o Impressions: 1,311
o CTR: 0.69%
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Packet Pg. 291 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o NYC
o Impressions: 455
o CTR: 0.44%
o Midwest General
o Impressions: 369
o CTR: 0.81%
PERSONALIZED CONTENT
o Northeast General
o Impressions: 862
o CTR: 0.23%
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Packet Pg. 292 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o Default/US
o Impressions: 2,536
o CTR: 1.18%
PERSONALIZED CONTENT
o Fly Market (Chicago)
o Impressions: 267
o CTR: 0.75%
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Packet Pg. 293 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o International –Germany
o Impressions: 52
o CTR: 3.85%
o International –Brazil
o Impressions: 25
o CTR: 4%
PERSONALIZED CONTENT
o International –UK
o Impressions: 135
o CTR: 1.48%
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Packet Pg. 294 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
o Impressions:34,921
o Clicks: 3,040
o CTR: 8.71%
PERSONALIZED CONTENT
Fly In: E-News Promo
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Packet Pg. 295 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
PERSONALIZED CONTENT
o Impressions:2,238
o Clicks: 369
o CTR: 16.49%
Fly In: COVID-19 Events
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Packet Pg. 296 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
PERSONALIZED CONTENT
Pages Per Visit
o Didn’t see PC: 1.2
o Saw PC: 2.7 60%
o Clicked PC: 4.2
152%
PC = Personalized Content
Average Time Spent
o Didn’t see PC: 0:38
o Saw PC: 2:51 106%
o Clicked PC: 3:52 181%
Bounce Rate
o Didn’t see PC: 75%
o Saw PC: 25% 58%
o Clicked PC: N/A
April Engagement
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Packet Pg. 297 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
RECOMMENDATIONS & KEY INSIGHTS
●To continue driving organic traffic and engagement, we recommend creating deeper content on narrow topics that align with high-opportunity search terms (below). Each topic below could be the focus of an optimized editorial page:
SEARCH VOLUME (monthly)CURRENT PAGE RANK
●Nature parks near me 14,800 N/A
●Ten Thousand Islands 1,600 10
●Naples parks 1,300 N/A
●Collier-Seminole State Park 880 15
●Secluded places near me 880 N/A
●Fakahatchee Strand Preserve State Park 720 N/A
●Coastland Center 590 20
*Arrivalist Point of Interest
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Packet Pg. 298 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
ON LINE HOTEL BOOKING SERVICES
Book Direct-JackRabbit Systems
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Brazil Social Digital Report
Zebra
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Packet Pg. 301 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
DASHBOARD
ITENS PUBLISHED
Zebra Manangement
-39
-13
TOTAL
TOTAL
25,331
2,264
19
Overall
MENTIONED ITENS
73
POSITIVE NEUTRAL NEGATIVE
0 73 0
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Packet Pg. 302 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
FACEBOOK
General Information
Make more posts with Photo!
His posts with Photo reached an average of 8,865
people and had an average of 962 interactions.
Post reach3,781
Clicks1,062
INSTAGRAM
General Information
Post Likes3,356
Make more posts with Photo!
His posts with Photo reached an average of 200
people and had an average of 500 interactions.
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Packet Pg. 303 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Best post
FACEBOOK
Este post alcançou 14.452 pessoas e teve um
total de 2.255 interaçıes, tendo uma taxa
de engajamento de 15,60%.
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Packet Pg. 304 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
Best post
INSTAGRAM
Este post recebeu 1.031 interaçıes, o
que representa 40,96% do seu total
de interaçıes do período.
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Packet Pg. 305 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
INVESTIMENT
Period Analyzed
01.April-30.April
Amount
Facebook Ads: R$ 370,00
Instagram Ads: R$147,91
Total: R$443,91
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Packet Pg. 306 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
FACEBOOK ADS
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Packet Pg. 307 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
REAC H
Period Analyzed
01.April-30.April
27.368
The total reach of people
who were impacted by the
posts.
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Packet Pg. 308 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
POST WITH MORE ENGAGEMENT OVERALL ENGAGEMENT
RESULTS
IMPRE SSIO N S
59.029
CPCC TR
6,48%R$0,12
ENGAGEMENT
ENGAGEMENT
5.651
C L ICK S
3.827
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Packet Pg. 309 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
GENERAL COMMENTS
FACEBOOK ADS HAD 3.827 CLICKS AND 59.029 IMPRESSIONS DURING THE PERIOD (TIMES THE AD WAS SHOWN ON THE
SOCIAL NETWORK). THE CTR OF THE PERIOD WAS 6,48%.
IN THE PERIOD ANALYZED, THE INVESTMENT WAS R$ 443,91 AND THE COST PER CLICK (CPC) WAS R$0,12.
27.368 PEOPLE RECEIVED AD IMPRESSIONS (REACH) AND FREQUENCY WAS 2,16 WHICH IS THE AVERAGE NUMBER OF TIMES
ADS WERE VIEWED BY THE SAME PERSON.
IN APRIL, WE DECREASED THE POST NUMBER DUE TO THE COVID-19 PANDEMIC, EVEN WITH LESS POST, WE HAD GREAT
ENGAGEMENTS IN PUBLICATIONS.
TO CONTINUE WITH A GOOD PERFOMANCE, WE EMPHASIZE THAT THE PAYMENTS UP TO DATE, SO AS NOT TO COMPROMISE THE
PERFORMANCE OF THE POSTS.
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Packet Pg. 310 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
THANK YOU
Questions?
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Packet Pg. 312 Attachment: MARKETING PARTNER RPT June TDC (12662 : Marketing Partner Report)
06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 11.A
Item Summary: Tourism Staff Reports
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/15/2020 9:21 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/15/2020 9:21 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/15/2020 9:22 AM
Tourism Jack Wert Director Completed 06/15/2020 9:32 AM
Corporate Business Operations Sean Callahan Executive Director Completed 06/16/2020 11:14 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/16/2020 3:00 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
11.A
Packet Pg. 313
DIRECTOR ACTIVITIES- Jack Wert- May- June 2020
PERIOD AT A GLANCE 2020
2019
Number of Advocacy Contacts 4
4
Number of Trade Show/Conferences 0 2
Number of Tourism Industry/Inter Div. 6
9
Number of PR Interviews/Communications 16 6
3
Advocacy
• Collier Chapter - Florida Restaurant & Hotel Association Board Meeting
• Collier County Corporate Business Meeting
• Destinations International Advocacy Committee Meetings
• Gulf Coast Regional CVB Conference Call on Coronavirus response plans
Trade Shows/Tourism Industry Conferences
• No Trade Shows or Conferences this period
Tourism Industry & Intra-Division Meetings
• Meetings with Arts Culture and Recreation Task Force
• Virtual Meeting with Partners on COVID Recovery plan
• Parks & Recreation Sports Event Review
• Tourism Division Staff Meeting
• CDME Education Committee Meeting
• COVID-19 Update Meetings with Brazil, UK and Europe reps on recovery planning
Public Relations/Communications
• Media interviews on tourism issues: WINK; NBC-2; ABC-9; Naples News, Bob Harden
• Conference calls with Lou Hammond Group and Paradise Advertising on Coronavirus response
• Conference Calls with US Travel Assoc, Florida Restaurant & Lodging Assoc; Destinations International,
Destinations Florida, State ESF -18, Florida Sports and Collier Emergency Management on COVID
Promotional Activities/Special Events
• FBU event progress report meeting
Promotional Activities/Special Events 1
11.A.1
Packet Pg. 314 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
May 1, 2020 – May 31, 2020
2019 2020
Number of Meeting Planner Contacts
118 164
Number of RFP leads sent to hotel partners
46 12 –
potential spend $14 Million
potential room nights 13,200
Number of Groups booked
5 1 rebooking RFPE from 2020 cancels
Total Room Nights/Econ. Impact for Period
booked
4031 and $2.5 million direct
spend
$1,137,470.61 direct spend and 2411
room nights
Number of RFP Enhancement (RFPE)
Requests
2 0
Number of RFPE’s to Contract
2 1 rebooking above
Site Visits & FAM’S
4 3 Assisted sites pending
Number of Shows Attended 2 MICE & HPN ConferenceDirect virtual and virtual
spa event with Midwest reps - WILMI
Sales Activities this Period
• Monitor cancelled shows and pending shows. Cancels have slowed down and so have lost but Rfp’s are slow
to come in.
• Show your Badge program solicitation continues. We extended this program to Dec 15, 2021 and will solicit
this upcoming. Training reminders sent out. We have 25 participating so far.
• Wellness – we continue to post wellness events to website. We are not sponsoring any events.
• All internal controls completed.
• I have stepped down from the Blue Zones committee. My goal was to get hotels on board but with the
current environment they have other priorities, so this is not a good use of time.
• Proof ads and newsletter going out this month.
• Various webinars HPN, Cvent, Idss, Questex 2- day educational conference virtual.
• WILMI event had 16 appointments in 4 hours and great contacts with the right planners. Follow up on all 58
• Conference Direct held a virtual Annual Partner meeting. Attended for two days and had 16 scheduled
appointments and met with 12 planners and networked in group events and attended the General session.
Tradeshow report and follow up complete.
• Home office keeping time sheet
• Assisting Midwest team with list of planners to invite to the event. Got Blue Zones as a speaker for
education for this event. This was hugely successful with 52 RSVP and 28 people attending this live virtual
event hosted by Debi and Synergy Connect with presentation and Spa Facial. They loved it.
• Assisting Midwest team with Synergy Connect to plan the next virtual live event with Miss Naples virtual
sailing tour.
• Marketing through emails and communication the new Meetings Video
• Communications with local hotel Directors of Sales & Marketing (DOSM)
• Updates and reading industry news and articles.
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Packet Pg. 315 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero – Travel Industry Sales Manager
May 11 – June 10, 2020
PERIOD AT A GLANCE
2019 2020
Number of Travel Agent Contacts
144 0
Number of Tour Operator
Contacts
2 0
Number of FAM’s/Site Visits
0 0
Number Trade Shows Attended 2 0
Sales Missions 1 0
EVENTS RECAP:
The following events were affected by the Pandemic:
ILTM was postponed to 2021
IPW was postponed to 2021
Webinars and Meetings:
ASTA weekly Zoom Meetings: This is the South Florida Chapter that updates its membership once a week on
crisis management, CVB updates, Airline and Cruise Line updates.
Connect weekly Zoom Meetings: Connect Travel hosts weekly webinars with tour operators from the United
States, Canada and International companies. Most discussions are about opening back up. All in agreement
that domestic local will begin to come back followed by domestic, then International 2021 and finally meetings.
6/3/2020 Partner Zoom Meeting: Update on welcoming travelers back to Florida’s Paradise Coast
5/27/2020 American Traveler Trends Virtual Forum – Discussions included marketing during the new travel
climate. Panelists included: Roger Dow, Peter Greenberg, Samantha Brown, Andrew McCarthy
West Coast of Florida Coalition Update:
• June 9 the first of the webinars with the tour operator AERO Tur in Argentina took place. Tampa and St.
Pete presented. June 11 will be Fort Myers followed by Naples. The last webinar will be all four CVBs
presenting on June 23. We are reaching 200+ travel agents and media.
• Shared the second Spanish 30 second video with the Argentinean tour operator Mediterraneo. She
posted on her social channels and website.
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Packet Pg. 316 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
PERIOD AT A GLANCE 2019 2020
Number of Travel Agent
20 0
Number of FAM’s/Site
Vi i
1 0
Number of Meeting
Planners
0
Number Trade Shows
1 0
Number of RFP’s Received
1 2
Specialty Markets
Michelle Pirre - Sales Assistant 5/10/2020-6/10/2020
Specialty Markets
Due to the COVID-19 crisis, all travel and related trade shows were cancelled, so there are no activities to
report.
LGBTQ Travel
Worked together with CVB Director and Paradise Advertising to restructure marketing efforts to the LGBTQ
market. The following was decided:
Paradise Coast’s LGBTQ guide insert program – This is a guide insert created by Paradise to be put into top
LGBTQ publications in our target markets. Printing costs will be covered in this fiscal year, and the media will
be split between FY20 and FY21 to adapt to the current travel conditions as below.
Fiscal Year 2020 - all inserts between 8/28 and 9/11
Watermark - Tampa/Orlando; Georgia Voice; Rainbow Times- Boston; Lavender – Minneapolis; Out in St. Louis
Fiscal Year 2021 - all inserts between 10/20 and 11/11
Windy City Times – Chicago; Gay City News – NYC; Wash Blade – DC; Baltimore OUTLoud
New Project: The CVB is in the process of gathering a list of minority owned business’s pertaining to the
tourism and hospitality industry in the destination. A list will be created to be used for any conference groups
or leisure travelers seeking this information. The CVB will also add each business on our website under their
perspective categories, e.g. dining, shopping, attractions, wedding services etc.
Destination Weddings
According to weddingpro.com two thirds of engaged couples are actively planning their weddings without
reducing the budget or destination. You can see the article here https://www.weddingpro.com/blog/two-
thirds-of-engaged-couples-are-actively-planning/
It has been reported from Paradise Adv. that our banner ads are doing very well, and the campaign will be
running through the end of July. The CVB did receive 2 RFP’s for weddings this month and several emails
requesting info as a result of banner ads.
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Packet Pg. 317 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Administrative
Idss Cleanup project- Duplicate accounts completed, 6160 dupe accounts purged along with 5484 duplicate
contacts
Continuing database clean up – correcting account type tagging, reviewing mailing lists, purging bouncebacks
Meetings attended:
• Attended 2020 American Traveler Trends Forum – Virtual Meeting discussions included marketing
during the new travel climate.
• Attended Paradise Coast Welcoming Travelers Back – presentation showing partners the CVB plan for
welcoming guests back to the destination
• IGLTA Women in Business – Discussions on best practices and recovery after COVID – 19
• IGLTA DMO’s – Discussions on best practices and recovery after COVID-19
Meetings Planning:
Assisting with group sales virtual experience aboard Miss Naples – June 29th
CVB Annual Marketing Summit – TBD July
11.A.1
Packet Pg. 318 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
May Update Sports Events & Activities-Nikki King Due to the COVID-19 crisis, the CVB had one planned event cancel in May.
Event Name Outcome Dates Reschedule
Direct Eco
Impact Lost
Est Room
Nights
Lost
Est Bed
Tax Lost
Soccer Skills Memorial
Day Soccer Cup Cancelled May 29-31 No $412,028 600 $4,500
Development Activities this Period – Nikki King
• Weekly meetings with Parks & Rec to discuss upcoming events
• Prepared executive summary and monthly report for TDC meeting
• Vetted Sept and Oct event Applications
• Completed all Collier University trainings for April
• Completed Internal Controls for April
• FBU -Skype meeting to discuss Top Gun logistics
• Covid-19 update-Skype weekly meetings with the Sports Marketing Team
• Covid-19 update-Weekly Zoom meeting with other Florida Sports Commissions
• Weekly SFI/CVB marketing calls- Welcome Bash and VIP events
• Pro Watercross follow up- Ramping up for 2020 event
• Processed Purchase Orders, Invoices and Backup for Pro Watercross and FBU
• Webinar-How Event Planners are Managing through the Crisis
• Webinar-Covid 19 and Youth Sports-The Path Forward
• Training-Event Impact Calculator
• Powerboat meeting- 2021 potential event
• Skpe call with Lee and Charlotte County Sports Teams-Covid 19
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Packet Pg. 319 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
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Packet Pg. 320 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
PUBLIC RELATIONS & COMMUNICATIONS REPORT
PERIOD AT A GLANCE
MAY 2020
Number of Media Contacts from CVB PR
MAY 2020 – 290
MAY 2019 – 341
MAY
Number of Journalists/Influencers Hosted
MAY 2020 – 0
MAY 2019 – 4
We were unable to host any journalists or
influencers in the destination due to
COVID-19.
News Releases
MAY 2020 – 4
MAY 2019 – 4
MAY
1) Inspirational Stories and Uplifting
News Throughout Collier County
2) CONDE NAST TRAVELER ANNOUNCES
READERS’ CHOICE AWARDS NOMINEES
3) Southwest Florida Hotels and
Resorts Welcome Back Guests With
Special Offers
4) COLLIER COUNTY AND AREA
CITYBEACHES REOPEN WITH
REVISED RESTRICTIONS
Publicity Highlights MAY 2020 1) Michele Herrmann included details on our
beach cams as a result of providing her
with the appropriate information and
links. Published on Budget Travel, the
article is entitled, “Spending Some Time on
The Sand Through Watching These Beach
Web Cams.”
https://www.budgettravel.com/article/spending-
some-time-on-the-sand-through-watching-these-
beach-web-cams
UMV: 80,070
Media Value: $1,601
2) As a result of our proactive pitching efforts
surrounding the “Paradise in Place”
campaign, the campaign’s promotional 30-
second video and short descriptions on
our virtual experiences were published to
Style Blueprint. Thank you to the Paradise
Adv team for supplying us with the assets.
https://styleblueprint.com/everyday/virtual-
vacation-naples-fl/
UMV: 128,250
Media Value: $2,565
3) As a result of pitching Keewaydin Island as
a top dog-friendly beach to writer, Gwen
Pratesi, she included the island in her
article entitled, “The 18 Best Dog-Friendly
Beaches in the U.S.,” which was published
to U.S. News & World Report. Details on
Keewaydin can be found on slide 16
https://travel.usnews.com/gallery/the-18-best-
dog-friendly-beaches-in-the-us?slide=16
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Packet Pg. 321 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
ACTIVITIES:
• CRISIS COMMUNICATIONS
• Daily monitoring of COVID-19 situation, updates to partners through newsletters
• Participate in crisis management calls with EOD Monday, Thursday weekly.
• Participate in weekly call on COVID 19 with PR agency and advertising agency
• Edit COVID 19 weekly newsletter
• Research and edit press releases
• MEDIA RELATIONS/UPCOMING MEDIA VISITS:
• Work with numerous journalists and PR for photo and information requests
• Working with LHG for recovery plan to invite journalist and influencers when coast is clear
• NEWS MONTORING:
• Cision training and revision of tracking
• Create cision report for invoicing
• Daily monitoring of Cision publicity results, make needed additions, deletions
UMV: 19,951,440
Media Value: $399,029
4) Gwen Pratesi’s article surrounding dog-
friendly beaches seen on U.S. News &
World Report has syndicated to WTOP
News. WTOP delivers the latest local
news, traffic and weather information
to the Washington, D.C., region across
multiple platforms, including several
radio stations throughout Virginia. You
may find the formal clip attached.
WTOP News
https://wtop.com/news/2020/05/the-18-best-
dog-friendly-beaches-in-the-u-s/
UMV: 1,275,501
Media Value: $8,503
5) U.S. News & World Report published, “12
Top Gulf Coast Beaches to Visit.” Included
on the list is Naples and Marco Island at
numbers 5 and 6 respectively. Within the
Naples slide the article mentions La Playa
Beach & Golf Resort and Bayfront Inn 5th
Ave as recommended accommodations.
Regarding Marco Island, the writer notes
the many activities offered at the JW
Marriott Marco Island Beach Resort and
the popular Dolphin Explorer tours.
https://travel.usnews.com/gallery/12-top-gulf-
coast-beaches-to-visit
UMV: 19,514,760
Media Value: $130,098
6)
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Packet Pg. 322 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
• Manually track key CVB, tourism publicity, add to spreadsheet
• Manually track press trip publicity, add to report
• Manually track destination publicity, add to report
• Share news clips with partners featured
• Daily monitoring of what partners are doing for support of frontline workers with food and product
donations
• Research partner media coverage opportunities and share with LHG to pitch to national outlets
• MARKETING/ADVERTSING-RELATED PROJECTS
• Daily posting of closings to business listings on website
• Daily monitoring of events cancelling and posting on website
• Daily ongoing work to activate Visitor Guide product in data engine, add current description, for all
known visitor guide listings – and add new listings - that are not digitally activated – for improved
efficiency in guide production
• PARTNERS, COMMUNITY, INDUSTRY ORGANIZATIONS
• Wrote PR and Social Media sections of partner newsletter and created distribution list.
• Weekly newsletter to partners about COVID-19 updates
• Sharing partner good deeds to LHG to get national publicity
• INDUSTRY CONFERENCES, PROFESSIONAL DEVELOPMENT
• Complete staff training
• Attended webinars on COVID 19 and crisis management
• STAFF, AGENCY, COUNTY MEETINGS
• Bi-monthly PR agency conference calls; emails and calls daily as needed
• Monthly website analytics meeting
• Monthly staff meeting
WEBSITE EDITORIAL (Maria):
• Updates to listings - descriptions, categories, or photos
• Add new listings and events deals – looking for virtual events and restaurant delivery and take out
deals
WEBSITE
• Brainstorming with Miles Media on preparing for Visitor Guide to update contacts
• Calls with Miles to get emergency contacts up-to-date
11.A.1
Packet Pg. 323 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
MONTH/YEAR: MAY 2020 PREPARED BY: UK & IRELAND OFFICE
MARKET UPDATE:
UK & Ireland Market Overview
May has seen a slow but steady relaxation in the government measures implemented during lockdown
and that had been in place for 10 weeks. The UK has recorded the second highest number of Covid-
19 related deaths, however, aspects of the data collected are reported as being not like for like
with other nations. The UK includes all deaths in care homes which relate to 40% of our total,
whereas a number of European countries only include numbers associated with hospitals. Also the
UK includes all deaths recorded at home which on much of the data from many other markets is not
attributed to the overall figures and therefore a number of reports suggest that our numbers could be
as much as 50% lower if the same methodology and accounting was adopted to that of many other
countries.
During May and similar to the rest of the world the UK is now actively testing people for the virus and
in the past week also introduced a track and trace system with 25,000 newly employed staff to
manage this process and hopefully enable the country to move back into a new normal. The country
is still being encouraged to work from home for all those that are able to but for specific year groups
at schools they have started to reopen so as to slowly get the economy moving again.
The scale of the government intervention to keep the economy buoyant continued with an
announcement that the 9 million people that have been benefiting from March from the Government's
furlough scheme is now being extended to October and has meant that the actual jobless numbers
have been relatively low as this furlough scheme is enabling employers to retain staff at a minimal
cost.
The government also announced this month that a mandatory 14-day quarantine will be enforced to
all travellers returning to the UK to be implemented from 8th June 8, which has been met with
widespread objection in the tourism industry. The consensus is it will be scrapped by the end of June
and therefore opening the outbound tourism market for the UK public in time for the summer holiday
season.
A number of European destinations are due to open for travellers in June with plans to welcome UK
holidaymakers from July. The desire to entice Brits back is due to our high volume and high spending
and many countries are implementing measures to lure us back. Talks of air bridges, travel bubbles
and special corridors are now being mooted.
We expect the next two months will see a further relaxation of the containment measures, but should
there be any spike in the infections the government have stated they will be quick to lockdown
regions or the country again as required. As the UK experienced the sunniest and driest month on
record during May, this lifted the spirits throughout the nation but meant that many people have been
openly breaking the new guidelines with more people meeting much more often and in much greater
numbers so we hope this was a testing ground as the decline in Covid-19 numbers remained. We all
hope that there is now a genuine sense of recovery and the green shoots of establishing the new
normal is in our sights.
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Packet Pg. 324 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
TRAVEL INDUSTRY OVERVIEW:
• ABTA continues to lobby the government to provide support for the industry, while these
sentiments are echoed by the World Travel & Tourism Council, where its president and CEO
Gloria Guevara argues for intervention from leaders across the world.
• ABTA support for Competition and Markets Authority’s probe into package holiday refunds.
• Aer Lingus vows to review its processes after outcry over crowded Belfast flight.
• British Airways has begun notifying trade unions about a proposed restructuring and
redundancy programme which could see up to 12,000 staff made redundant.
• BA has reportedly warned it could cease operations at London Gatwick airport altogether
following the coronavirus crisis.
• BA owner International Airlines Group plans a “meaningful return to service” from July. It
warned that it does not expect the level of passenger demand in 2019 to recover before 2023
and capacity for this year will be 50% below pre-coronavirus levels.
• Easyjet announced it is to resume domestic UK and French services in June.
• Emirates will re-start flights to London Heathrow Frankfurt, Paris, Milan, Madrid, Chicago,
Toronto, Sydney and Melbourne on May 21.
• Gold Medal & Travel 2 have expanded out of range availability on several of the operator’s
most popular destinations, including Florida, Asia and the Caribbean.
• Hays Travel bring 3,000 staff back to workdue to strong demand for winter holidays and 2020-
2021 trips.
• London Heathrow Airport demands an international standard for safe air travel.
• Lufthansa as announced plans to ramp up its services from the UK and Ireland from the start
of June.d
• New enquiries outpace rebookings for Midcounties’ homeworkers.
• Norwegian has been given the green light by its stakeholders to push ahead with plans to
access state aid in a 10 billion kroner (£770 million) “debt-for-equity” swap. Dominic Tucker,
Head of UKI Sales at Norwegian who confirmed that as a result, the airline will survive for the
foreseeable future - with flight to possibly Florida, New York, LA and San Francisco by mid-
summer onwards. He added that forward flight searches on their website are 98% down,
compared to this time last year.
• Original Travel has conducted a survey among its customers and found that 48% planned to
visit “somewhere outdoorsy” to enjoy some wide-open spaces when emerging from lockdown.
• The number of 18 to 30-year-olds planning to use a travel agent is on the rise, according to
new research by Advantage Travel Partnerships.
• Travelopia consolidating its UK tailormade division, resulting in the loss of Hayes & Jarvis and
Austravel as trade brands and about 100 jobs.
• The European Commission has issued an official recommendation on refund credit notes
offered to customers as an alternative to cash refunds for cancelled package holidays.
• The World Travel and Tourism Council (WTTC) has urged governments around the world not
to impose measures to thwart coronavirus that would serve as a "major deterrent to travel".
• A number of Travel Agencies are gearing up for ‘phased’ reopening of shops whilst Kuoni is
launching online video appointments for customers.
• TravelZoo reports that the desire to book and go on holiday is on the rise.
• Tui group announces 30% cost-cutting programme impacting up to 8,000 roles.
• Virgin Atlantic has announced it is to cut more than 3,000 jobs in the UK and end its operation
at Gatwick airport. Plus has announced its flight schedule for summer 2021 (bookings open
May 16).
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Packet Pg. 325 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
UPCOMING
EVENTS
2020
DATE SPECIAL EVENT LOCATION
June Review virtual training with CVB UK & Paradise
Coast
June / July Ongoing zoom meetings – update on travel industry UK & Ireland
June Planning for launch & webinar for training UK & Ireland
MARKETING/SALES/PROJECTS & ACTIVITIES:
Virtual online training – new programme
Ongoing updates and providing content for the new training platform with a working title of ‘An
introduction to Florida’s Paradise Coast - Naples, Marco Island and Everglades’ consisting of individual
lessons designed to take the travel industry agent / tour operator agent on a journey through the
destination and ultimately enabling them to be able to secure and maximize bookings to Florida’s
Paradise Coast. Aiming to have the draft ready for approval in June for launch at end of June.
UK & Ireland Travel Industry:
Ensure we are connecting with all segments of the UK & Ireland travel industry. Reaching out to US
Embassy officials to update them on travel to US and how we can assist briefing the decision makers.
This will all benefit to indicate a clear strategy moving forward.
Travel Industry Recovery Plan – Covid-19:
Following the initial submitted recovery plan document to CVB for use and review. We are continuing
with an ongoing consultative approach to operators and travel industry at large.
All our efforts are aimed to determine the immediate recovery needs and requirements from
destinations and ensure we are prepared.
Our objective is to support tour operators conversion and to maximize take-up of deferred or
rebooked arrangements from 2020 to 2021 and to capitalise on the fast-growing demand for
incremental bookings from potential customers currently in lockdown and considering securing future
travel plans.
Zoom Meetings and Webinar
In contact with various tour operates and travel industry on weekly basis.
Joined various Webinars:
• WTM Webinar – New Marketing playbook – in the new normal
• Airlines Webinar – Airlines during & after Covid 19
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Packet Pg. 326 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
• ADARA – USA Covid recovery – interview Chris Thompson, Brand USA
• Brand USA Webinar – Research
• Visit USA Committee Ireland – Webinar
• Expedia Group - Destinations and Recovery Readiness.
Co-op activity confirmed and in planning:
Virgin Holidays now renamed as Virgin Atlantic Holidays
Held a very productive zoom meeting with James Killick, Destination Manager. Full recap notes
already shared with CVB. The tour operator has requested updates and communications on measures
taken in destination e.g. assuming Industry Partners are providing latest updates – even referral to
websites is acceptable - Oonagh will work with Claudia and agree strategy.
Book-a-Bed – Ireland
Activity now complete - following up on the initial response which resulted very positive indicating a
growth in bookings for Florida’s Paradise Coast.
US Airtours /Travelplanners
Activity will resume again on our earlier coop promotions. Ongoing discussion to establish correct
timing to reach out with further messaging. We aim to resume the incentive for agents to encourage
bookings.
British Airways Holidays & British Airways
Ongoing discussions on activity - we have confirmed our support for the recovery activity.
Website Enquiries:
OMMAC continue to distribute literature required for UK, Ireland and France via the UK mailing house.
MEDIA SUMMARY:
It was announced in May that UK national newspapers would be able to choose to keep
their monthly ABC figures private in a watershed move that marked the end of decades of circulation
wars. ABC is known as a joint industry currency and is a trusted, industry-wide measurement and
trading "gold standard".
News UK said its flagship titles, The Sun and The Times, would no longer disclose their figures. Other
national newspaper groups, with the exception of Telegraph Media Group, which quit ABC earlier this
year, are expected to continue to keep their circulation figures public under the ABC's new rules.
Many publishers have argued that ABC figures tell a "narrative of decline" as the focus has tended to
be on declining print circulation, even though online audiences have been rising – especially during
lockdown.
On the magazine front, Conde Nast Traveller produced the first of a new monthly newsletter on ‘How
to travel better’. From sustainable travel to travelling in a post-lockdown world, with the knowledge
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that tourism accounts for one in 10 jobs globally, they examine how to support the destinations that
will most need it when we are able to travel again.
The weekend papers shifted their travel content during the month from staycations (domestic travel)
and predictions for 2021 travel to re-introducing long-haul long read features on Asia destinations,
namely Vietnam, Japan and Thailand, as well as America.
Towards the end of the month it became clear that the media were beginning to feel a little fatigued
with virtual and at home content. As talk of travel restrictions being lifted across Europe became a
reality, the national media editorial focus shifted to reporting on how we are going to travel in the
new normal and which European countries will be welcoming visitors in the next few months.
Adventure and alternative holidays, such as cycling and walking holidays, as well as self-drive,
amprvan (RV) type holidays and private villas also featured heavily.
Thought pieces on the future of travel were featured across both trade and consumer titles
this month – including Black Diamond’s Guy Chambers in Travel Weekly, and Sarah Barnett in
Love Exploring.
https://www.travelweekly.co.uk/articles/373529/comment-how-will-post-pandemic-travel-habits-
evolve
https://www.loveexploring.com/galleries/95707/heres-what-the-future-of-travel-looks-like?page=26
PUBLIC RELATIONS ACTIVITY:
Proactive Pitching:
● Antler blog - #60 second holiday
● Arcadia Magazine - cocktails
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● British Army Magazine - outdoor led holidays and activities
● Freelance journalist Sarah Baxter - destinations with wide open space for travel post-lockdown
● Freelance journalist Judith Baker - luxury destinations
● Luxury Travel Magazine awards entry for Best Hotel in North America
● The Telegraph - hotels reopening in North America and their new policies and offerings
Multi-destination roundups:
● B Around the world in eight cocktails (hook: World Cocktail Day)
● Best gardens around the world (hook: Chelsea Flower Show)
● Epic US road trips
● Gap Year travel
● Mindfulness experiences (hook: Mental Health Awareness Week)
● National Parks re-opening and hooked to wide open spaces (Everglades)
TravMedia Requests:
● A Luxury Travel Blog - hotels giving us Wanderlust
● Best Magazine - Holidays at home
● Daily Mail - travel deals
● Food & Travel - August/September news
● Good Housekeeping - 2021 travel destinations
● Irish Independent - 2021 travel destinations
● Metro - hotels opening up throughout the world
● Mirror/Express - Dreaming of…
● Press Association - Remote travel destinations in the US
● Rough Guides - uplifting, community-led news
● Sunday Times Travel - US special
Social media
● Twitter re-tweets
● Facebook posts:
o Naples Zoo re-opened to the public this week with revised measures
o Wish you were here? #ParadiseInPlace
o Naples Botanical Garden celebrates its 10th anniversary in bloom
o New Miso Mustard recipe from Gardens Fogg Cafe, Naples Botanical Garden
o Inn on Fifth re-opening details
o Re-create the Green Flash cocktail from Sunset Beach Bar
o Naples Zoo warm welcome from residents
o Floridas Paradise Coast ready to welcome back sun seekers
Media update & webinars attended
In May, webinars continued to prove an effective tool for both PR agencies and media to
communicate. The UK and Ireland team attended 12 in total which provided a deeper understanding
of and insight into the daily changing media landscape and what content to pitch. Webinars outlined
below with editors taking part listed. Full session notes can be provided in a separate document if
required.
Roxhill 10-minute interviews with
● Olivia Petter, lifestyle writer - The Independent
● Lucy Cleland, editorial director - Country and Townhouse
● Susan D’Arcy, hotels editor - The Times
● Lisa Minot, travel editor - The Sun
● Louisa McGillycuddy, features editor - The Sunday Times
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Packet Pg. 329 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
● April Hutchinson, editor - TTG Luxury
● Sarah Marshall travel editor - PA and freelance travel writer
● Sophy Roberts, freelance lifestyle writer
● Jeremy Lazell, freelance travel journalist
● Will Hide, freelance travel writer
The #Experimentalist Live
● Hosted by Uwern Jong, Editor - Out There
● Richard Liddle, CEO and Founder of Two Point Four experiential travel company
● Simon Lynch, Director of sales for the Luxury Group - parent company to Scott Dunn and
Imagine Travel
Roxhill: Travel Journalism - What next?
● Claire Irvin, Head of Travel - The Telegraph
● Tom Robbins, Travel Editor - FT
● Jane Dunford, Travel Editor - The Guardian
The Telegraph Travel Industry Webinar
● Claire Irvin, Head of Travel
● Ben Ross, Deputy Head of Travel
● Nick Trend, Chief Consumer and Culture Editor
TravMedia ‘What do Travel Editors Want?’
● Ben Ross - Deputy Head of Travel, The Telegraph
● Lyn Hughes, Editor - Wanderlust
● Sophie Lam, Editor - The I
TravMedia webinar: Broadcasting your campaign and how to secure TV, Radio and Online results
● Rajan Datar, The Travel Show (BBC)
● David Reilly, Life of Reilly and travel journalist
● Carly Reed, Finn Partners
What we - the UK, Europe and US - can learn from Hong Kong in the age of Covid-19
● Stefan Leser, CEO Langham Hospitality
● Matt Reid, co-founder Maximal Concepts
● Lee Cobaj, travel journalist
● Paul Hicks, CEO GHCASIA
● Chris Birt, Director of Services for Hong Kong Airlines
● Hosted by Irish travel journalist, John O’Ceallaigh
The Future of Luxury Travel
● H Tiffany Dowd of Luxe Tiffany Social Media Consultancy and hosted by BlackLane
I An Interview with Simon Calder
● M Travel journalist and broadcaster and the editor of the Independent newspaper
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PUBLIC RELATIONS – May 2020 Coverage
DATE PUBLICATION HEADLINE KEY
MESSAGES JOURNALIST CIRCULATI
ON VALUE
01.05.2
0
Fused magazine.co.uk
Consumer website
for culture and
travel
Travel via
your
senses
Virtual
travel ideas
David
O’Coy
237,814 917
08.05.2
0
mdhardingtravelphotogr
aphy.com
Consumer blog
for lifestyle and
travel
Gardens
Blossomin
g Around
the World
Gardens
(Naples
Botanical
Garden)
Michelle
Harding
5,000 135
11.05.2
0
jetsetterblog.com
Consumer blog for
lifestyle and travel
Guide to
running
routes
from
around the
world
Running
routes
Staff writer 2,000 154
13.05.2
0
mdhardingtravelphotogr
aphy.com
Consumer blog for
lifestyle and travel
The
Worlds
Best
Cocktails
The Worlds
Best
Cocktails
Michelle
Harding
5,000 135
13.05.2
0
savour-
magazine.co.uk
National consumer
website for f&b
and travel
World
Cocktail
Day:
Drinks
from
around the
Globe
The Worlds
Best
Cocktails
Georga
Spottiswoo
d
227,013 511
29.05.2
0
Alliance Bulletin
Specialist travel
trade newsletter
Gardens in
the USA
Gardens
(Naples
Botanical
Garden)
Ashley
Gibbins
2,500 135
TOTAL 479,327 1,987
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PUBLIC RELATIONS – Coverage Highlights SOCIAL MEDIA HIGHLIGHTS
d
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MONTHLY SALES & MARKETING ACTIVITIES
MAY 2020
DIAMONDE, EUROPEAN SALES & MARKETING
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Germany
o DERTOUR Austria GmbH, DERTOUR, Meier's Weltreisen, ADAC, Jörg Fermüller, Leitung
Verkaufsförderung
DM Sales
Dertour is focusing on their Europe product and areas that are supposed to reopen mid-June. They are
planning a Europe August online training and by fall focus on the long-haul destinations (selected) again
as well. They plan for a smaller roadshow in October with max. 20 agents per city with a larger focus on
quality agents and possible outcome. Details to be sent as soon as they are out for more detailed
evaluation.
o FTI Touristik GmbH, Julia Augustin, Key Account Manager Touristic Partnership Marketing
NAP Marketing
We have successfully secured to be featured in the free of cost landing page created for travel agents to
inform themselves about destinations on the FTI B2B website. We could place a NAP destination text and
the "we are not going anywhere" video. Please find screenshot attached.
o Meso Reisen GmbH, Patrick Schreiber, Senior Product Manager & Sales Manager
NAP Sales
Meso Reisen a small specialized TO based in Berlin has thought of how to support the system relevant
staff for their dedication during the current pandemic times.
They now had the excellent idea to run an online/offline print campaign where people can nominate a
"hero" working in a system relevant job. The winner will receive a 1-week holiday to Florida in 2021 and
everyone who has nominated someone will receive a 100 € gift certificates to book their future holiday
at Meso Reisen. Alamo and Lufthansa have agreed to support this campaign. To support this campaign
as a destination, they would love to have a comp hotel night for 2 people in NAP. Details tbd.
11.A.1
Packet Pg. 334 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
o Knecht Reisen AG, Robin Engel, Product Manager North America
NAP Conference Call
We have held a conference call with Robin the Florida PM at Knecht Reisen. He informed us that they, as
well as many other TOs, are working on “short-work” at the moment. They are busy with canceling and
rebooking the clients travels and have a marketing campaign pause at the moment as well as most other
TOs. We have discussed future recovery marketing campaigns with the goal of getting heads in beds in
2021. Details tbd.
TRAVEL AGENTS
o Brochure fulfillment
We have sent NAP brochures including the Insiders Tip List, the Visitors Guide and map to 13 travel agents
after the webinar with Visit USA.
o NMW Reiselounge e.K., Nina M. Wittig-Luchtenberg, Owner
NAP Marketing
We have secured that our NAP “we are not going anywhere” video was shared by Nina the owner of a
very high potential travel agency, on her Instagram stories completely FOC.
EVENTS (DIGITAL)
o Visit USA Virtual Roadshow
Date & Place May 4-6, 2020 Digital roadshow
Nr of attendees 349
Profile of event Virtual Roadshow (webinar slots on 3 days)
Profile of
attendees
Travel Agents from DACH
General feedback The virtual roadshow was a great success, from the initial 349 registrations 174 have
participated in the Florida webinar, which was the highest number of all webinars
during this week. We had a 15 min presentation slot and shared the webinar with
the Florida Keys and St. Pete who each also had 15 min. We have sent a follow-up e-
mail and received excellent feedback from the travel agents, whom have listened to
the webinar. The webinar was quite interactive and agents frequently asked
questions, which was perfect.
Cost Free of Cost
MARKETING
o Facebook group
We have successfully generated 20 new members to the travel agents closed Facebook group with 355
followers now. In this closed Facebook group, which is solely for travel agents, we are sharing educational
content about the destination and keep them up to date about what’s happening in the destination.
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Packet Pg. 335 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
o Facebook fan page
# posts: 6 #fans: 14.555
Please find down below the most successful posts in May:
#1 25.05.2020 Village on Venetian Bay, reached 1.537 consumer, 48 reactions and 44 likes
#2 27.05.2020 Sunset Marco Island, reached 854 consumer, 42 reactions and 36 likes
MEDIA / PR
o Blogger FAM Request
We have received a FAM request from Mella from the travel blog “whereismella” for post COVID-19. She
has over 40.000 Instagram followers and approximately 2.500 likes per post. She is looking at behind the
scenes content for her posts and stories while at the destination. Details tbd.
o NAP Visit Florida
The press release from Visit Florida with the theme “outstanding characters”, where we could
successfully include a section with Capt. Charles and Everglades Area Tours was sent out to German press
on May 5, 2020. Please find the press release attached.
o LuxusInsider, Melanie Haas
Our FOC ad inclusion in the B2B Luxury online Magazine “LuxusInsider” was released May 12.
NAP was featured with a series of images and text explaining “why people should travel to NAP in the
future”. Approximately 16.000 Travel Agents from the Luxury Scene are signed up for this magazine.
Please find screenshot attached.
PROJECTS
o Marketing plan FY 2020/21
Worked out and presented proposed budget for FY 20/21 including suggested and evaluated sales,
marketing and promotion activities for the next year. Based on our marketing strategy for 2020/21,
opportunities were discussed, evaluated and negotiated with either tour operator partners or third
parties. A detailed marketing plan was presented to the CVB.
o New NAP master destination presentation
We have comprehensively created a new destination presentation for NAP adjusted to the DACH and
Benelux market, featuring zoom inns and the latest Germ voice-overed videos.
o NAP Conference Call
We have held two conference calls with Jack and Claudia on May 5 and May 26 to discuss the current
situation and how to move forward within our respective markets.
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Packet Pg. 336 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
CONSUMER
o Brochure fulfillment: 2 in total
HIGHLIGHTS IN JUNE 2020
o Instagram Week DiaMonde, June 1-7, 2020
o Visit Florida Webinar, June 18, 2020
o Press release: Virtually experience NAP, June 23, 2020
o Facebook Ad, June 15- July 12, 2020
o TSS, Travel Agency campaign: “dream today for tomorrow”, June 2020
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Packet Pg. 337 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Powered by
Monthly Report
May 2020
Brazil
MARKET INFORMATION – Latest news
Amidst a pandemic, Brazil has a 2nd Minister of Health leaving the Ministry in less than a month
https://g1.globo.com/jornal-nacional/noticia/2020/05/15/em-meio-a-pandemia-brasil-tem-a-2a-saida-de-um-
ministro-da-saude-em-menos-de-um-mes.ghtml
Covas (SP Mayor) sanctions decree that anticipates holidays to increase isolation in São Paulo
https://g1.globo.com/sp/sao-paulo/noticia/2020/05/19/covas-sanciona-decreto-que-antecipa-feriados-
municipais-para-aumentar-isolamento-social.ghtml
Delta will start flying to Brazil next month
https://www.panrotas.com.br/aviacao/empresas/2020/05/delta-voltara-a-voar-ao-brasil-no-proximo-
mes_173629.html
Tampa Bay announces gradual opening of economy
https://www.panrotas.com.br/mercado/destinos/2020/05/tampa-bay-anuncia-reabertura-gradual-da-
economia_173624.html
Disney reinforces attentions to risks when the parks open
https://www.panrotas.com.br/destinos/parques-tematicos/2020/05/para-disney-visitante-assume-os-riscos-
de-exposicao-ao-virus_173620.html
Check who are the 5 largest sellers of US in Brazil
https://brasilturis.com.br/saiba-quem-sao-os-cinco-maiores-vendedores-de-eua-no-brasil/
Trump closes borders o Brazilians even though USA leads numbers of pandemic cases
https://g1.globo.com/mundo/blog/sandra-cohen/post/2020/05/25/trump-barra-brasileiros-embora-eua-
liderem-numero-de-casos-da-pandemia.ghtml
Azul launches innovative boarding system that guarantees social distancing
https://www.mercadoeeventos.com.br/noticias/azul-lanca-sistema-de-embarque-inovador-que-garante-
distanciamento-social/
WTTC launches “Safe Travels” seal, Barcelona, Seville, Cancun and Portugal already accredited
https://www.mercadoeeventos.com.br/_destaque_/slideshow/wttc-lanca-selo-safe-travels-barcelona-sevilha-
cancun-e-portugal-ja-receberam/
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Packet Pg. 338 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
TRADE
Sales Calls / Meetings
Name Market Company Objective and Outcome Next steps
Filipe Gomes
Nogueira
filipe.nogueira@hur
b.com
RJ
HURB
Av. João Cabral de
Mello Neto, 400 - Rio
de Janeiro
OTA. Have started this year to
promote packages.
Call on 15th of June
to discuss next
steps to promote
Paradise Coast
Christian Somers
christian@escape.tu
r.br
BR
Escape Travel
R. Aureliano
Guimarães, 150 / 172
. cj. 510 / 511 | São
Paulo, SP 05727-160
Travel agency with experience
packages- tailor made.
Class A audience
They are organizing
the training sessions
for June. They will
inform as soon as a
date open
Jorge Souza -
jorge.souza@orinter
.com.br
BR
Orinter Tour & Travel
R. da Consolação,
247 - A - Centro
Histórico de São
Paulo, São Paulo - SP,
01301-903
They are expanding their
packages for United States.
We are checking how Paradise
Coast can be part of this.
Waiting for a reply
regarding a training
session
Madson
gcomercial@frt.tur.
br
PR
FRT
Av. Brasil, 1345 - Sala
301 a 305 - Edf.
Mario da Rosa - 4º
Andar – Centro Foz
do Iguaçu
Had a Webinar confirmed for
20 May but they canceled.
Are engaged in changing dates
and cancellations.
They are organizing
the training
schedule for June.
They will inform you
as soon as you open
a date.
Graciema Freitas
graciema@primus.c
om.br
MG
Primus Turismo
R. Maj. Lopes, 423 -
São Pedro, Belo
Horizonte - MG,
30330-050
Travel agency located in Belo
Horizonte, Minas Gerais.
Customers looking for trips
from October onwards.
Caribbean and the United
States have the best prices for
travel (mainly by air)
All information /
news about
Paradise Coast was
sent to them.
11.A.1
Packet Pg. 339 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Guilherme Barcelos
guilherme.barcelos
@primetour.com.br
BR
Primetour
Alameda Joaquim
Eugênio de Lima,
424, E, 82 - 8º Andar
- CJ. 81 - Jardim
Paulista, São Paulo -
SP, 01403-001
One of the most luxury
companies in Brazil.
Webinar training
confirmed for 18th
of June
Rayka Campos
contato@4uviagens.
com.br
BR
4U Viagens
Av. Paulista, 2064 -
14 andar - Sala 1454 -
Bela Vista, São Paulo
- SP, 01310-200
Rayka has a new project to
reinvent the agency offering
honeymoons and celebrations.
Trying to set up a
meeting to align her
ideas.
Ingrid Davidovich -
New Age - SAO
ingrid@newage.tur.
br
BR
New Age
Av. Angélica, 2318 -
3º Andar -
Higienópolis, São
Paulo - SP, 01228-
904
New Age is going through a
difficult time. The Porto Alegre
office was closed, many people
were fired.
As soon as they
open for training
she will advise us.
Solange Cappelari -
Sete Mares Turismo
solange@7mtur.co
m.br
BR
Sete Mares
Edifício Lexington - R.
Dr. Renato Paes de
Barros, 750 - 16º
andar - Itaim Bibi,
São Paulo
Solange Cappelari director of
sales no longer works at Sete
Mares.
July we returned
the contact to find
out who will assume
the post of Solange.
Adriana Fredericce
adriana@diversaturi
smo.com.br
BR
Diversa Turismo
Praça Dom José
Gaspar, 134, 10
andar - Consolação,
São Paulo - SP,
01047-010
Diversa has had great success
on their training with over 100
agencies watching.
Before they do the training
they send to all the packages/
hotels available on that
destination.
Webinar together
with Visit Florida to
be done 15th of June
Paulo Biondo
paulo.biondo@agaxt
ur.com.br
BR
Agaxtur
Av. Europa, 884 -
Jardim Europa, São
Paulo - SP, 01449-
000
Silvana is looking forward to
our e-learning campaign
We need to confirm
the budget for this
campaign
11.A.1
Packet Pg. 340 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Vanessa Figuera
marketing@raidho.c
om.br
BR
Raidho
Av. dos Carinás, 595 -
Moema, São Paulo -
SP, 04086-011
The company is very focused
on Asian destinations.
Right now they are focusing on
them for training.
Will let us know
when they open
USA destinations
Cristina Krenke
cristina.krenke@rcat
urismo.com.br
BR
RCA
Av. São Luís, 50 - 30º
andar - Centro
Histórico de São
Paulo, São Paulo - SP,
01046-926
Their main focus is re booking
and cancelation.
Not booking any
training session as
of now.
Maria
maria@flot.com.br
BR
Flot
Av. São Luís, 50 -
Centro Histórico de
São Paulo, São Paulo
- SP, 01046-926
Organizing chats so that
destinations explain what was
/ being done about Covid-19
Checking the
agenda so we can
have this chat in
June
Mariana Casa Nova
decasanovapelomun
do@gmail.com
BR
Perfil Instagram
De Casa Nova pelo
Mundo
Mariana is a sales executive at
Soul Traveler, and also has an
Instagram on Tourism. Over 11
thousand followers, half of
them travel agents.
Check the dates so
we can have a live
session about
paradise Coast in
June
Thais Machado
thaismachado@visu
alturismo.com.br
BR
Visual Turismo
Rua Malie Brenner,
270 - Vila Dom Pedro
II, Santo Andre
Visual is part of the CVC Coorp
group and takes care of luxury
customers.
Trying to book
training session for
June
Elaine
elaineevestur@gmai
l.com
BR
Evestur
Av.Navarro de
Andrade, 962 -
Centro, Santa Fé do
Sul - SP, 15775-000
Travel agency located in the
country side of São Paulo
Customers looking for trips
from October onwards.
Caribbean and the United
States have the best prices for
travel (mainly by air)
All information /
news about
Paradise Coast was
sent to them
Luciana
luciana@assessoriav
ipviagens.com.br
BR
Assessoria Vip
Viagens
R. Júlio de Castilhos,
824 - Sobreloja 3 -
Belenzinho, São
Travel agency located in the
country side of São Paulo
All information /
news about
Paradise Coast was
sent to them
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Packet Pg. 341 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Paulo - SP, 03059-
005
Customers looking for trips
from October onwards.
Caribbean and the United
States have the best prices for
travel (mainly by air)
Marcia
Terranovaturismo@
terra.com.br
MG
Terranovaturismo
Rua Rio de Janeiro,
209
Centro
Betim, MG
Travel agency located in
country side of Minas Gerais.
Customers looking for trips
from October onwards.
Caribbean and the United
States have the best prices for
travel (mainly by air)
All information /
news about
Paradise Coast was
sent to them
Tatiana
contato@orlandoco
necta.com.br
BR
Orlando Conecta
Viagens
Av. Paulista, 2202 -
Consolação, São
Paulo - SP, 01310-
300
Travel agency located in São
Paulo.
Customers looking for trips
from September onwards.
Caribbean and the United
States have the best prices for
travel (mainly by air)
All information /
news about
Paradise Coast was
sent to them
Training
Name of
Company
Marke
t
Number of
Staff
Trained
Training Follow Up
Trend BR 96
Trend is part of
CVC Corp
Group. They
sell PC mainly
with online
Brokers.
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Packet Pg. 342 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Live Trips
WR Turismo, DSA
Turismo Consult
Trip
Ferraz Viagens
Vinhedo Viagens
Friends For you
Discover Tur
Mazer Viagens
Gifts For All
BR 10
Group of travel
agents from the
country side of
São Paulo
Terra Azul
Tripin Viagens
Sou Turismo
Aport Turismo
Voucher Tour
Mundo A8
BR 06
Group of travel
agents from the
country side of
São Paulo
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Packet Pg. 343 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Lua Viagens
Specialle Tur
Thermas & Cia
Evestur Turismo
BR 04
Group of travel
agents from the
country side of
São Paulo
Orlando Conecta
Evora Turismo
Assessoria Vip
Azul Viagens
Terra Nova
Planejare
Boua Viagens
Alianza Turismo
Brasil Tour
Feito para Viajar
FXD Turismo
La Viagens
B95 Tur
Griffe Viagens
Live Tours
BR 15
Group of travel
agents from the
country side of
São Paulo
Update KPIs of agents trained FY 19/20
KPIs (19/20 FY) Updated
Educated Travel Agents 3,500 annual
Training session Prime tour– 40
Brand USA Roadshow – 460
US Day by BWT date TBC – 320
Florida Day by Orinter – 200
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Packet Pg. 344 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Training session Ribeirão Preto
by Ancoradouro – 60
Training Session Abreutur - 20
Training Session Blumenau by Orinter – 40
Training Session Joinville by BWT – 35
Sales Mission Orinter & BWT – 100
Sales mission Curitiba – 50
Training session with BWT – 150
Orinter USA Day– 240
Training Session Casa do agente/Diversa Turismo -72
Orinter Road Show– 90
Cia Marítima Webinar- 95
BWT Youtube Live Session- 128
Aport Turismo-02
Training Session agentes from the Country Side of
SP- 04
Training Session Trend Operadora- 96
Training Session Country Side of SP-35
Total so far 2.237 agents trained
Newsletter sent to 1,980 travel agents from our data base
Campaign #ParadiseInPlace
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Packet Pg. 345 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
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Packet Pg. 346 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
PUBLIC RELATIONS
Media Meetings – emails & calls
Name Publication/Media Market Objective & Meeting Notes
Anderson Masetto Mercado & Eventos BR
E-mail exchanges for the Paradise In Place
campaign and the current situation on
travel and business in Paradise Coast
Talita Viagens da Talita BR
E-mail exchanges for the Paradise In Place
campaign and the current situation on
travel and business in Paradise Coast
Fabio Vilela Passageiro de
Primeira BR
E-mail exchanges for the Paradise In Place
campaign and the current situation on
travel and business in Paradise Coast
João Goldmeier Melhores Destinos BR
E-mail exchanges for the Paradise In Place
campaign and the current situation on
travel and business in Paradise Coast
Andrea Miramontes Lado B Viagem BR
E-mail exchanges for the Paradise In Place
campaign and the current situation on
travel and business in Paradise Coast
Marcio Cimatti A Janela Laranja BR
E-mail exchanges for the Paradise In Place
campaign and the current situation on
travel and business in Paradise Coast
Results
• Viagens da Talita| https://www.viagensdatalita.com.br/paradise-coast-lanca-campanha-paradiseinplace-
na-florida/
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• Diário do Grande ABC| https://www.dgabc.com.br/Noticia/3432181/zoo-e-parque-com-crocodilos-na-
florida-podem-ser-visitados-de-casa
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Packet Pg. 350 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
• Rota de Férias| https://rotadeferias.com.br/zoo-e-parque-com-crocodilos-na-florida-podem-ser-visitados-
de-casa/
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Packet Pg. 351 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Description
Media Subject Date
Copies/
Pageviews/Impressions
Viagens da
Talita
Paradise Coast launches the campaign
#ParadiseInPlace May 15th 130.000
Diário do
Grande ABC
Zoo and alligators park in Florida can be
visited from home May 29th 75.000
Rota de Férias Zoo and alligators park in Florida can be
visited from home May 29th 90.000
Next steps (June 2020)
• Discuss the rules and terms for the Agaxtur Coop ( e-learning platform)
• 15th June Training Diversa Turismo
• 18th June Training Primetour
• 19th June Training Europlus
• 23th June Training Travel Agents ( South of Brazil)
• 25th June Training Travel Agents (Rio de Janeiro and Minas Gerais)
• At least 3 calls with media to keep the relationship and understand their editorial calendar at this
moment
• Updating media with the status of Tourism in Paradise Coast (opening business status)
• Share the video with the Paradise In Place campaign, with subtitles in Portuguese
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Packet Pg. 352 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
SOCIAL MEDIA OVERVIEW
Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and
Instagram. AVIAREPS oversee the projects and posts.
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr = 25,336 fans on the page.
Promoting Nature
Promoting Mother’s Day
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Packet Pg. 353 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
Instagram Paradise Coast
Instagram address is https://www.instagram.com/paradisecoastbr/= 2,286 followers
Promoting Nature
Promoting Paradise In Place
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Packet Pg. 354 Attachment: Staff reports for June TDC (12651 : Tourism Staff Reports)
06/22/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 13.A
Item Summary: Next Meeting Date - July 27, 2020
Meeting Date: 06/22/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/15/2020 2:19 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/15/2020 2:19 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 06/15/2020 2:20 PM
Tourist Development Council Jack Wert Meeting Pending 06/22/2020 9:00 AM
13.A
Packet Pg. 355