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TDC Agenda 05/22/2020COLLIER COUNTY Tourist Development Council AGENDA May 22, 2020 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice -Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. May 2020 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. February 24, 2020 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation for the TDC to recommend that the Board of County Commissioners approve funding for a truck haul beach renourishment project for the Naples Beach just south of Doctors Pass to the Florida Department of Environmental Protection (FDEP) R-60 beach monument that is anticipated to begin in November 2020 for a not to exceed project expenditure of $2,000,000, authorize necessary budget amendments, and make a finding that this item promotes tourism (Project 90068). B. Recommendation that the TDC recommend that the Collier County Board of County Commissioners approve a work order with Taylor Engineering, Inc. to provide professional engineering services for Naples Beach Renourishment from just south of Doctors Pass to Florida Department of Environmental Protection (FDEP) reference monument R-60 under Contract No. 18-7432-CZ for time and material not to exceed $102,585.00 and make a finding that this item promotes tourism. Collier County Tourist Development Council Page 2 Printed 511912020 May 2020 C. Recommendation that the TDC recommend that the Collier County Board of County Commissioners approve Post-COVID Recovery Marketing Plan and the use of $1,000,000 from Tourism Division Emergency Advertising Reserves to support that plan to mitigate the current and future negative visitor impacts in Collier County from the Coronavirus (COVID-19) Pandemic and make a finding that this action promotes tourism. D. Recommendation that the TDC recommend that the Collier County Board of County Commissioners approve Agreement # 20-037-NS between Collier County and SearchWide Global, Inc., for recruiting services for Deputy Director -Tourism, and make a finding that the expenditure of funds related to the Agreement promotes tourism. 8. Old Business A. Expenditure and Revenue Review of Tourist Development Tax supported funds for the First Quarter of Fiscal Year 2020 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting 14. Adjournment Collier County Tourist Development Council Page 3 Printed 511912020 05/31/2020 COLLIER COUNTY Advisory Boards Item Number: 35.A Item Summary: Tourist Development Council - May 22, 2020 Meeting Date: 05/31/2020 Prepared by: Title: Tourist Development Tax Coordinator — Tourism Name: Kelly Green 06/02/2020 4:39 PM Submitted by: Title: Division Director — Tourism Name: Jack Wert 06/02/2020 4:39 PM Approved By: Review: Administrative Services Department Michael Cox Document Review Completed 06/03/2020 7:41 AM Advisory Boards Michael Cox Meeting Pending 05/31/2020 12:00 AM February 24, 2020 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 24, 2020 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios (Excused) Susan Becker Kathleen Brock Ed (Ski) Olesky Amanda Cox Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator February 24, 2020 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order — Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Hill moved to approve the Agenda subject to adding Item 8.A, "Amendment No. 3 to the 2017 Agreement with the City of Naples" and re -lettering the remaining Items. Second by Ms. Cox. Carried unanimously 6 — 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting January 27, 2020 Ms. Becker moved to approve the minutes of the January 27, 2020 meeting subject to following change: • Page paragraph 8, line 2 from "2" to "24': Second by Ms. Kerns. Carried unanimously 6 — 0. Mr. Olesky arrived at 9: 07 a.m. 5. Presentations/Public Comment - (3 minutes each) A. Short Term Vacation Rental Legislative Update John Mullins, Collier County Government Affairs Manager presented the PowerPoint "HB1011 and SB1128, Vacation Rentals, (For Tourist Development Council Current as of 2124120) " for informational purposes noting: • That prior to 2011, local governments regulated vacation rentals and could restrict or ban use of residential properties as vacation rentals. However, in that year the State preempted local governments from enacting any law, ordinance, or regulation that restricted the use of vacation rentals; prohibited vacation rentals; or, regulating vacation rentals based solely on their classification, use, or occupancy. • The 2011 preemption did not apply to local regulations enacted on or before June 1, of that year. • Current law: Restricts local governments from prohibiting vacation rentals or regulating the duration or frequency of the rental. Expressly preempts all regulation of vacation rentals to the State, including inspection and licensing. Allows local governments to regulate activities at a vacation rental provided the regulation applies uniformly to all residential properties. 2 February 24, 2020 • Recently added language to both bills: • Allows for local regulations to be adopted provided it's less restrictive regarding a prohibition, duration, or frequency without losing grandfather status. • Requires the operator of a vacation rental to display (inside the rental and on the advertising platform) the license number, Florida sales tax registration, and tourist development tax numbers. • There are also additional requirements for operators of advertising platforms, including verifying licenses quarterly, etc. • The bills do not supersede any current or future declaration or covenant for condominium, cooperative, or HOA. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business C. Recommend approval of Tourist Development Tax funding to support the USGA Women's Amateur Four- Ball Championship, April 25-29, 2020 up $20,250 and make a finding that these expenditures promote tourism — this item was heard first Mr. Wert presented the Executive Summary noting that the funding is to assist in the player and special guest reception. Speaker William Flowers of Quail Creek addressed the Council noting that this is the first USGA Championship held in Naples and will be held at Quail Creek. The event attracts parties that have never visited Naples representing 13 countries and 33 states. There are 128 players of varying ages slated to compete in the event. Ms. Kerns moved to recommend the Board of County Commissioners approve Tourist Development Tax funding to support the USGA Women's Amateur Four -Ball Championship, April 25-29, 2020 up $20,250 and finds this action promotes tourism. Second by Ms. Becker. Carried unanimously 7— 0. A. Recommendation to approve First Draft of the Arts & Culture Strategic Plan and make a finding that this action promotes tourism. Mr. Wert presented the Executive Summary noting that development of the plan was the result of 10 months of activities including garnering input from a variety of sources and engaging citizens through public meetings. The project was spearheaded by a Task Force of interested parties and 3 February 24, 2020 developed with guidance from the Cultural Planning Group (CPG), the consultant engaged for the work. Linda Flynn, David Plettner Saunders and Surale Phillips of CPG presented a PowerPoint noting: • That an Arts and Economic Prosperity Study identified the economic benefits of industry including 9,245 employees attributed to it in Collier County generating $168M in payroll. • The purpose of the plan is to build an economy celebrating local arts, culture and ecotourism as research found there is a strong market demand in this region for the industry. • The plan is ready to be implemented upon approval by the BCC and they are seeking a recommendation today from the TDC. • There are 5 goals associated with the plan which is anticipated to take 5 — 7 years to achieve. They are to: 1. Build a Foundation for Cultural Tourism and Cultural Development. 2. Establish All of Collier County as a Cultural Destination. 3. Broaden and Diversity the Visitor Base Through Cultural Tourism. 4. Enhance the Cultural Vitality of Collier County for Residents and Local Businesses. S. Provide the Necessary Public and Private Resources for Arts and Culture. • There will be a partnership approach in implementing the plan including the BCC and County Manager's Office, United Arts Council and Convention and Visitor's Bureau (CVB). • It is envisioned that the CVB will be employing a Staff person dedicated to the endeavor. During Council discussion, the following was noted: • That the barriers identified by the parties (needing to be removed) include governmental issues such as permitting, ensuring all age and income groups across the spectrum are provided an opportunity to experience certain events at little or no cost to the attendee, etc. • Responsibilities between the CVB, County and UAC will be clearly defined to ensure there is not overlapping of duties. • CPG will be available for 6 months or longer after the plan's adoption to help with implementation. • The goal is to provide a crossover of sports, eco tourism, arts and cultural activities including utilizing all venues available to the County (sports complex for concerts or shows, etc.). • The plan incorporates all areas of the County, including the outliers like Everglades City, Immokalee, etc. Ms. McLeod arrived at 10: 07 a.m. Speakers Michelle Tricca, The Face of Immokalee noted that it is important to support art with public expenditures and she is working on a project "The Face of 1mmokalee " which will be comprised of building murals and a traveling mural displayed on five, 18 wheel trucks. Donna Messer, Arts, Recreation and Leisure Group provided input into the plan and recommends it be adopted by the County. Matthew Riley, President of the United Arts Council of Collier County thanked the Tourist Development Council and others for their work and support in adoption of the plan. Laura Burns, Executive Director of the United Arts Council of Collier County supports the plan and recommends it be forwarded to the BCC for approval. Bill Dracket, Culture and Performing Arts noted that the endeavor will not only help support expansion of the arts and culture industry in the area but provide economic benefits to the County. C! February 24, 2020 Commissioner Taylor noted that the plan is a vehicle for the arts community to promote expansion and economic development. The concepts include utilizing a competitive grant program to aid in funding activities. Ms. Becker moved to recommend the Board of County Commissioners approve the First Draft of the Arts & Culture Strategic Plan and finds this action promotes tourism. Second by Ms. Kerns. Carried unanimously 8 — 0. Staff noted that the plan is titled as a First Draft in case the Council recommended any changes. It will be forwarded to the BCC in its current format. B. Recommendation that the Tourist Development Council approve the second amendment to Professional Service Agreement #18-7404, Collier County Sports Complex Marketing and Support, to Sports Fields, Inc., for management, operation, advertising and marketing of the Paradise Coast Sports and Special Events Complex, and make a finding that this item promotes tourism. Mr. Wert presented the Executive Summary noting that it is for the contract to manage, operate, etc. the new Paradise Coast Sports Complex, a sports and special events facility. Sean Callahan, Director of Corporate Business Operations presented a PowerPoint noting: • That he has been following the recent TDC meetings and one goal of the proposed contract and operation is to provide for accountability in post event reporting, ensure a more accurate capture of revenue generated and develop an increased understanding of the use and benefit of the marketing dollars. • The contract with Sports Field, Inc. is for total operation of the facility (including marketing) and is an incentive based agreement for generating business. A flat fee is initially paid to the vendor ($350,000 year one) with a phased reduction over 5 years until the payment is based solely on revenue generated. • The total operational budget is $3.45 annually, $2.45M for SFI, and $1.2M for the County (approximately). • The County will split the "Business Income" with SFI at a ration of 50150 which will help incentivize operating an efficient facility by providing an environment for increasing revenue and decreasing costs where feasible. • There are control points and caps proposed in the contract to protect the County in the event business is greater than anticipated. Jim Arnold of Sports Fields, Inc. addressed the Council noting: • That the goal is to develop sports, family and fun events at the facility including providing opportunities for both sports and cultural events. • They have their own internal booking agency for the participants to reserve rooms and will not be utilizing a 3rd party source. This feature provides for controlling customer experiences, allowing for a standardized reporting structure, retaining revenue in the park and community and the provision of reports to the TDC with a dashboard style format on a regular basis. • They will allow the TDC the ability to track the results, trends and data associated with events. During Council discussion, the following was noted: 5 February 24, 2020 • That the capital investment by the County is $12M from the General Fund to purchase the land and $66M of bonded TDC tax revenue for construction of the facility. • They are striving to promote the destinations as a whole and seeking to incorporate activities such as: any opportunities at other Parks and Recreation venues, beach availability, dining and shopping, etc., to entice the attendees to remain in the area additional days. • They will initially focus on expanding historic events through the existing promoters and operators and then incorporate new events into the system through marketing, social media, new partnerships, etc. Mr. Hill moved to recommend the Board of County Commissioners approve the second amendment to Professional Service Agreement #18-7404, Collier County Sports Complex Marketing and Support, to Sports Fields, Inc., for management, operation, advertising and marketing of the Paradise Coast Sports and Special Events Complex, and finds this action promotes tourism. Second by Ms. McLeod. Carried unanimously 8 — 0. Colleen Greene, Assistant County Attorney noted that the approval is for the expenditure and the contract may be modified as necessary before final approval for the Board of County Commissioners. Mr. Hill left at 10:58 a.m. 8. Old Business A. Recommendation to approve Amendment No. 3 to the 2017 agreement with the City of Naples grant approval for the 8t' Avenue South ADA (Americans with Disabilities Act) related improvements; extended it to August 27, 2020 and make a finding that this item promotes tourism. Mr. Wert presented the Executive Summary noting that the item has been previously budgeted with no changes in the funding, but an extension to complete the work is required. The item is slated to be heard by the BCC tomorrow and the TDC is required to provide a recommendation on the request. Dana Souza, City of Naples Community Services Director reported that the extension is necessary as the project encountered permitting issues which caused a delay in initiating construction. Ms. Becker moved to recommend the Board of County Commissioners approve Amendment No. 3 to the 2017 agreement with the City of Naples grant approval for the 8th Avenue South ADA (Americans with Disabilities Act) related improvements; extended it to August 27, 2020, and finds this action promotes tourism. Second by Ms. McLeod. Carried unanimously 7 — 0. Second by Ms. McLeod. Carried unanimously 7 — 0. B. Sunshine Law for Advisory Boards - Information Only Ms. Greene provided the handout "Collier County Advisory Boards in the Sunshine" and notified the Members if they have any questions on the handout or other matters to contact the County Attorney's Office. 9. Council Member Discussion n February 24, 2020 Ms. Brock reported that the Grand Opening of the Everglades City occurred on February I" and the facility is open from 9:00am to 4:00pm daily. Ms. Becker noted that the public should be aware the TDC has historically supported development of arts and culture in the County through actions taken in the past. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services — Anne Latine "Klages Research & Research Data Services, Inc. - Research Report" B. Paradise Advertising Cree Lawson of Arrivalist provided an overview of the program and its recent activities. C. Lou Hammond Group D. Collier County Tourist Tax Collections — Jack Wert E. Miles Partners — Website Activity — Melissa Bartalos F. Digital & Social Media- Paradise Advertising and Zebra Brazil G. County Museums — Amanda Townsend 11.Tourism Staff Reports Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 7 February 24, 2020 13. Next Scheduled Meeting Date/Location — March 23, 2020— 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12*03 P.M. COLLIER Chai Commissioner Andy Solis These minutes approved by the Board/Committee on 5/22/20 amended x PMENT COUNCIL as presented.