TDC Minutes 10/09/2006 R
October 9,2006
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
SUB-COMMITTEE
Naples, Florida, October 9, 2006
LET IT BE REMEMBERED, that the Collier County Tourist
Development Council Sub-Committee in and for the County of Collier,
having conducted business herein, met on this date at 2:00 p.m. at 3050
North Horseshoe Drive, Suite 218, Naples, Florida, with the following
members present:
Committee: Clark Hill
Rick Medwedeff
Ed (Ski) Olesky (absent)
ALSO PRESENT:
Jack Wert, Tourism Director
Maggie McCarty, Film Coordinator
JoN ell Modys, P.R. Manager
Debi DeBenedetto, Sales Manager
Sandi Riedemann, Executive Director of the Marco Island Chamber
Newt Barrett, Greater Naples Chamber of Commerce
John Henderson, Naples Daily News
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COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
SUB-COMMITTEE MEETING
OCTOBER 9, 2006
I CALL TO ORDER
II WELCOME & INTRODUCTIONS
III REVIEW OF AGENDA TOPICS
IV DISCUSSION OF FY 07 MARKETING PLAN
a. Media
b. PR
c. Sales & Marketing
V DISCUSSION OF PROMOTING TOURISM DURING HIGH SEASON
VI REPORT FORMAT TO TDC ON OCTOBER 23
October 9,2006
I. CALL TO ORDER
The meeting was called to order by Jack Wert at 2:10 p.m.
II. WELCOME & INTRODUCTIONS
III. REVIEW OF AGENDA TOPICS
Mr. Wert reviewed the agenda topics explaining the reason for the meeting as the
notable drop in tourism numbers for this past season.
IV. DISCUSSION OF FY 07 MARKETING PLAN
a. Media
Mr. Wert displayed graphs on Room Revenue, Occupancy, Average Daily
Rates, Number of Visitors, and Visitor Origin (see attachment) which
demonstrated the summer season numbers up while season was down. It was
also noted that airfare rates were up, there were large layoffs up north, and
there was a warm winter while the previous year had a large amount of snow
fall. It was also noted by Mr. Barrett that 5th Avenue Restaurants showed a
decline over the summer months. Mr. Hill added that for the past few months
there has been rate competition amongst the Hotels.
Mr. Wert reviewed and distributed the document "Collier County CVB 2007
Media Recommendations, October 2,2006" (see attachment).
Rick Medwedeff joined the meeting at 2:40 p.m.
Mr. Wert brought out that the charge of the Tourist Development Council is
to have the advertising emphasis for the off season.
b. PR
JoNell Modys reviewed and distributed a power point presentation (see
attachment) mentioning the great publicity coming in at the right time this
year. She would like to hire a Travel Agency in order to forward the progress.
Mr. Medwedeffwho is from the Marriott showed growth but most of the
growth was due to groups or convention bookings. Leisure bookings were
down. This season is showing to be even stronger than last year for the group
bookings.
The housing and insurance markets have been a factor in tourism. It was
suggested working with realtors on marketing.
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October 9,2006
C. Sales & Marketing
Debi DeBenedetto gave a power point presentation (see attachment).
Upcoming advertising focuses:
Kayaking Trail
Hispanic, German, French
Upscale shopping
Internet Marketing
Weddings
It was noted that inquiries for travel to Collier County is coming in from
California. It was suggested to have the CVB and Chamber work together.
V. DISCUSSION OF PROMOTION TORISM DURING HIGH SEASON
Mr. Medwedeff feels P.R. should be emphasized.
Mr. Wert suggested developing growth in the European market. He also
mentioned having a partner or a representative in Washington D.C. Lower
airfares were discussed. It was requested to have more information on the
competitive markets in order to compare with Collier County's numbers. It was
also requested to have the staff be more integrated locally for promotional efforts.
VI. REPORT FORMAT TO TDC ON OCTOBER 23
*****
There being no further business for the good of the County, the meeting was
adjourned at 3:48 p.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CHAIRMAN COMMISSIONER FRANK HALAS
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