TDC Minutes 09/25/2006 R
September 25, 2006
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, September 25, 2006
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 a.m. in REGULAR SESSION in Building "F" of the
Government Complex, Naples, Florida, with the following members present:
Chairman: Commissioner Frank Halas
Susan Becker
Murray H. Hendel - Absent
Clark Hill
Rick Medwedeff
Ed (Ski) Olesky
John Sorey III
Glenn Tucker
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Heidi Ashton, Assistant County Attorney
Kelly Green, Administrative Assistant
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9-25-06 Agenda
Page 1 of 1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
September 25, 2006 9:00am
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples,
Florida 34112
* Requires TDC Action
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes - * Regular Meeting June 26, 2006
VI. New Business
1. * Marketing Services Agreement - Paradise Advertising & Marketing
2. * 2007 Marketing Plan Review
3. * Wiggins Pass Modeling Proposal
VII. Old Business
1. Matching Funds in Grant Requests
VIII. Staff Report Presentations
1 . Section I
a, Klages Research - Walter Klages
b. Paradise Advertising - Cedar Hames
2. Section II
a. Director's Report - Jack Wert
i. New Sports Coordinator - Ralph Pryor
ii. Smith Travel Reports
b. Sales Manager Report - Debi DeBenedetto
c. P.R. Manager Report - Jonell Modys
d. Film Coordinator Report - Maggie McCarty
e. Phase V - Fulfillment & Call Summary - Jack Wert
f. Golf Pac Inquiries - Jack Wert
g, Search Engine Report - Jack Wert
IX. Detailed Staff Reports
X. Announcements
1. November 27, 2006 Meeting Location - Naples Botanical Garden
2. January BCC-TDC Workshop and TDC Meeting on January 16, 2007
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - October 23,2006 - Collier County Government Center, Administration Bldg.
F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/tdc/9-25-06Agenda.htm
912012006
September 25,2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9:00
a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Add:
Line item "VI. New Business, 4. December Tourist Development Council
Meeting"
Mr. Sorey moved to approve the agenda. Second by Mr. Tucker. Carries
unanimously 7-0.
V. Approval ofTDC Minutes - Regular Meeting June 26, 2006
Mr. Sorey moved to approve the minutes for June 26, 2006. Second by Mr.
Hill. Carries unanimously 7-0.
VI. New Business
1. Marketing Services Agreement - Paradise Advertising & Marketing
A mechanism to separate each agenda item within the information packets
that the Council receives was requested.
Mr. Wert reviewed Executive Summary "Recommend Approval of the award
of RFP# 06-4007 and corresponding Agreement between Collier County and
Paradise Advertising and Marketing, Inc. for Tourism Marketing Services."
The regular advertising budget and the emergency advertising budget have
been combined into one contract.
Mr. Sorey moved to approve "award of RFP# 06-4007 and corresponding
Agreement between Collier County and Paradise Advertising and
Marketing, Inc. for Tourism Marketing Services." Second by Mr. Hill.
Motion carries unanimously 7-0.
2. 2007 Marketing Plan Review
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September 25, 2006
David Rolig from the Board of the Estuary Conservation Association feels
that modeling does work. He strongly requests the approval of the modeling
study. Clam pass is now self dredging which could also be possible for
Wiggins Pass.
Mr. Sorey moved to approve. Second by Mr. Tucker. Motion carries
unanimously 7-0.
4. December Tourist Development Council Meeting
Mr. Wert brought out the timing of the next meeting because of holiday
conflicts.
It was decided and agreeable to all, signified by nods of the head, to not have
the December meeting; it will be combined with the Work Shop in January.
VII. Old Business
1. Matching Funds in Grant Requests
Mr. Wert brought out the issue which had been broached at a previous
meeting of allowing in-kind grant requests for matching funds.
Ms. Ashton believed that the Tourism policy is to accept in-kind
contributions up to 25% with a designated monetary value. She suggested
that they could let the applicant apply and then a decision could be made when
it would come before the Council.
Staff would like to continue the policy of accepting in-kind contributions. If
the in-kind contribution would not occur then the applicant would not receive
the matching funds for it.
Mr. Olesky moved to accept up to 25% for in-kind donations of the
matching funds. Second by Mr. Hill. Motion carries unanimously 7-0.
VIII. Staff Reports
1. Section I
a. Klages Research - Walter Klages
Mr. Klages gave a power point presentation (see attachment) reviewing
the rate of return on investments, statistics, and visitor numbers.
The staff would like to look at other competitive destinations to determine
if they experienced a fall of visitors from New York.
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September 25,2006
Mr. Klages gave a power point presentation (see attachment) reviewing
occupancy numbers for 2006 noting that there was a minor decline in
numbers in comparison to 2005. The numbers are related to hurricanes
experienced up north which brought recovery workers and displaced
persons to Collier County. The U.S.A. is viewed as one ofthe safest
oversea destinations for Europe.
Mr. Wert clarified that that the first quarter was down, but it is important
to remember that the charge for the Tourist Development Council is to
promote the summer season. Most of the coastal Florida destinations do
not advertise the first quarter; though advertising for the first quarter could
be looked into for the future.
It was suggested to find the cause of the drop in the first quarter.
The meeting recessed at 10:34 a.m. reconvening at 10:44 a.m.
b. Paradise Advertising - Cedar Hames
Mr. Hames gave a power point presentation (see attachment). A new
marketing book was distributed. Preparations for advertising for after a
hurricane event were demonstrated.
2. Section II
a. Director's Report - Jack Wert
i. New Sports Coordinator - Ralph Pryor
ii. Smith Travel Reports
Mr. Wert gave a power point presentation (see attachment) reviewing
tax statistics.
b. Sales Manager Report - Debi DeBenedetto
Ms. Haschak gave a power point presentation (see attachment) reviewing
Ms. DeBenedetto and her own activities.
c. P.R. Manager Report - JoNell Modys
Ms. Modys gave a power point presentation (see attachment) reviewing
media communications including a plethora of German writers. Ernesto
coming by was a great exercise to practice for a hurricane event.
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September 25, 2006
David Roellis from the Board of the Estuary Conservation Association feels
that modeling does work. He strongly requests the approval of the modeling
study. Clam pass is now self dredging which could also be possible for
Wiggins Pass.
Mr. Sorey moved to approve. Second by Mr. Tucker. Motion carries
unanimously 7-0.
4. December Tourist Development Council Meeting
Mr. Wert brought out the timing of the next meeting because of holiday
conflicts.
It was decided and agreeable to all, signified by nods of the head, to not have
the December meeting; it will be combined with the Work Shop in January.
VII. Old Business
1. Matching Funds in Grant Requests
Mr. Wert brought out the issue which had been broached at a previous
meeting of allowing in-kind grant requests for matching funds.
Ms. Ashton believed that the Tourism policy is to accept in-kind
contributions up to 25% with a designated monetary value. She suggested
that they could let the applicant apply and then a decision could be made when
it would come before the Council.
Staff would like to continue the policy of accepting in-kind contributions. If
the in-kind contribution would not occur then the applicant would not receive
the matching funds for it.
Mr. Olesky moved to accept up to 25% for in-kind donations of the
matching funds. Second by Mr. Hill. Motion carries unanimously 7-0.
VIII. Staff Reports
1. Section I
a. Klages Research - Walter Klages
Mr. Klages gave a power point presentation (see attachment) reviewing
the rate of return on investments, statistics, and visitor numbers.
The staff would like to look at other competitive destinations to determine
if they experienced a fall of visitors from New York.
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September 25, 2006
d. Film Coordinator Report - Maggie McCarty
Ms. McCarty gave a power point presentation (see attachment) over
viewing film activities.
e. Phase V - Fulfillment & Call Summary - Ginny DeMas
Ms. DeMas gave a power point presentation (see attachment) with a
review of statistics on inquiries, leading States, and leading Countries.
f. Golf Pac Inquiries - Jack Wert
No report.
g. Search Engine Report - Jack Wert
Mr. Wert gave a power point presentation (see attachment). He reviewed
the STR report (see attachment).
IX. Detailed Staff Reports
None
X. Announcements
1. November 27, 2006 Meeting Location Botanical Garden
2. January BCC-TDC Workshop and TDC Meeting on January 16, 2007
XI. Audience Input & Discussion
None
XII. Council Discussion
Mr. Sorey brought out that there are rumors that The Core of Engineers may not
dredge for the Gordon River channel. There are quotes out for dredging the
shallow areas of Lake Trafford.
Mr. Medwedeffwould like Mr. Wert to find out if Collier County is unique with
the numbers in the first quarter and with New York travel dropping out in the first
quarter. Mr. Wert replied that there are other trends that also need to be watched.
He would like to bring back a proposal for additional reports next month. Mr.
Halas would like to have special rates set up with Airlines for travel from New
York to Naples for the New York market and international travelers entering the
U.S.A. through New York. Mr. Wert suggested scheduling a workshop with the
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September 25, 2006
Tourist Development Council, Hotels, and the Business Community to address
the drop in the first quarter. He will look into available days to have the
workshop.
Mr. Hill, Mr. Medwedeff and Mr. Olesky will set up a sub-committee to
address the issue of the first quarter and make a presentation at the next full
Tourist Development Council meeting.
Mr. Wert introduced Mr. Ralf Pryor; he greeted the Council.
XIII. Next Meeting Date/Location - October 23, 2006 - Collier County
Government Center, Administration Building F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned
by the order of the Chair at 11 :39 a.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman Commissioner Frank Halas
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