Agenda 02/11/2020 Item #16F 4 (Expenditures through an Exemption for JW Marriott Marco Island)Proposed Agenda Changes
Board of County Commissioners Meeting
February 11, 2020
Continue Item 16F4 to the February 25, 2020 BCC Meeting:
Recommendation to authorize expenditures through an Exemption
from the Competitive Process to J.W. Marriott Marco Island for
tourism promotional expenses up to $100,500 per year for a three-
year period and to make a finding that this expenditure promotes
tourism. (Commissioner Taylor’s request)
2/11/2020 8:31 AM
02/11/2020
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to
J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a three-
year period and to make a finding that this expenditure promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To provide funding for tourism promotional expenses with the Tourism Division.
CONSIDERATIONS: The J.W. Marriott is our largest group meeting resort property in Collier County,
and they are an important partner in many of our destination marketing and promotional strategies.
The Tourism Division has had an Exemption in place since September 3, 2019 for a not to exceed amount
of up to $49,000. We have participated in numerous promotions with the Marriott since that time and
have reached the previously approved amount. We are requesting the Board to approve expenditures, not
to exceed $100,500 annually for a period of three years, to accommodate our ongoing participation in the
additional marketing opportunities afforded us. These opportunities will include, but are not limited to:
• Accommodations and food and beverage for visiting journalists, tour operators, sports event
organizers
• Group meeting incentives under the BCC approved RFP Incentive program, group event
sponsorships
• Audio Visual equipment rental, off-site event transportation
• CVB Events for Collier County tourism partners
FISCAL IMPACT: Funding for these J.W. Marriott promotional opportunities and marketing programs
are included in the FY 20 Tourism Division budget in Tourist Development Tax supported Tourism
Promotion Fund (184). Funding for FY21 and FY22 will be included in the annual Tourism Division
marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 with one member abstaining at the January 27, 2020 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To authorize expenditures through an Exemption from the Competitive
Process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a
three-year period and to make a finding that this expenditure promotes tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. FY20 Exemption Request 147 - JW Marriott Marco Island (BCC Approval) (PDF)
16.F.4
Packet Pg. 1090
02/11/2020
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.4
Doc ID: 11496
Item Summary: Recommendation to authorize expenditures through an Exemption from the
Competitive Process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per
year for a three-year period and to make a finding that this expenditure promotes tourism.
Meeting Date: 02/11/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/27/2020 1:48 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/27/2020 1:48 PM
Approved By:
Review:
Tourism Kelly Green Stage 1 Review Completed 01/27/2020 1:48 PM
Public Services Department Jennifer Reynolds Stage 1 Review Completed 01/27/2020 1:52 PM
Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Completed 01/27/2020 2:54 PM
Procurement Services Sara Schneeberger Additional Reviewer Completed 01/28/2020 11:16 AM
Procurement Services Sandra Herrera Additional Reviewer Completed 01/30/2020 12:32 PM
Procurement Services Catherine Bigelow Additional Reviewer Completed 01/30/2020 1:28 PM
Corporate Business Operations Swainson Hall Stage 1 Review Completed 01/31/2020 9:52 AM
Tourism Jack Wert Director Review Completed 01/31/2020 3:42 PM
Corporate Business Operations Sean Callahan Executive Director- Corp Business Ops Completed 02/03/2020 11:09 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 02/03/2020 11:49 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 02/03/2020 12:11 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 02/03/2020 1:13 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 02/03/2020 2:55 PM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 02/04/2020 9:43 PM
Board of County Commissioners MaryJo Brock Meeting Pending 02/11/2020 9:00 AM
16.F.4
Packet Pg. 1091
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
Requester Name:Vendor Name:
Division:Item / Service:
Budget Year:1RWWR([FHHG
per Fiscal Year:
One time purchase:Multiple purchases:Requested
date range:_________________
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services –subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
2. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose:Describe in detail, the purpose of the requested item(s).
Requester:Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
2UGHVLJQHH
Signature: Date:
For Procurement Use Only:
One time approval One year approval Multi-Year Approval: Start ____________ End ____________
Exemptions from the Competitive Process
Jack Wert J.W. Marriott Marco Island
Tourism Promotional Expenses and RFP Enhancements
FY20 $100,500
10-1-2019 to 9-30-2022
These expenditures cover tourism promotional expenses including accommodations, Food & Beverage, Audio Visual equipment
rental, event transportation, Familiarization visits (Fam's), sponsorships, Meeting planner Site visits, Public Relations journalists, tour
operator and travel agent visits. These expenditures also include Request for Proposal Enhancement (RFPE) funds that are used to
attract group meeting attendee business to Collier County. That program was approved by the BCC on 2/22/2011, Item # 10C
The overall purpose of these expenditures is to promote Collier County as a preferred destination
for group meetings, special and sports events and activities and vacations with an overall goal of
bringing more visitors and spending to Collier County businesses. The programs target group
and leisure meeting planners, travel agents, journalists and sports event organizers to bring their
customers here to spend their dollars at businesses throughout our community.
Jack Wert 12/8/2019
Jack Wert 12/8/2019
Sara Schneeberger
Catherine Bigelow
Replaces FY20 Exemption Request 010 - JW Marriott Marco Island
01/07/2020 09/30/2022
WertJack Digitally signed by WertJack
Date: 2019.12.08 17:18:40
-05'00'
WertJack Digitally signed by WertJack
Date: 2019.12.08 17:19:59
-05'00'
SchneebergerSara Digitally signed by
SchneebergerSara
Date: 2020.01.07 12:18:19 -05'00'
Cat Bigelow Digitally signed by Cat Bigelow
DN: cn=Cat Bigelow, o=Collier County
Government, ou=Procurement Services,
email=catherinebigelow@colliergov.net, c=US
Date: 2020.01.09 09:37:07 -05'00'
16.F.4.a
Packet Pg. 1092 Attachment: FY20 Exemption Request 147 - JW Marriott Marco Island (BCC Approval) (11496 : FY 20 Exemption Request - JW Marriott)