TDC Agenda 01/27/2020COLLIER COUNTY
Tourist Development Council
AGENDA
January 27, 2020
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Councilor Victor Rios
Councilwoman Michelle McLeod
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
January 2020
Collier County Tourist Development Council Page 2 Printed 1/17/2020
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. November 25, 2019 TDC Meeting Minutes
5. Presentations
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
1. Recommendation to approve proposal dated December 10, 2019 from Humiston &
Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for
2020 under Contract No. 15-6382, authorize the Chairman to execute the work
order for a not to exceed amount of $226,920.50 and makes a finding that this
expenditure promotes tourism.
2. Recommendation to approve a professional services Work Order with APTIM
Environmental and Infrastructure, Inc. for a not to exceed cost of $44,202.60 under
Contract 15-6382 to support Phase II of the Collier County Hurricane and Storm
Damage Reduction (HSDR) Feasibility Study performed by the United States Army
Corps of Engineers, approve all Budget Amendments and make a finding that this
item promotes tourism (Project 80366)
3. Recommendation to approve Amendment No. 2 to Contract No. 14C01 with the
Florida Department of Environmental Protection (FDEP) Bureau of Beaches and
Coastal Systems Beach Management Funding Assistance Program for Collier
County state approved work and make a finding that this item promotes tourism.
B. Beach Park Facilities
C. Tourism Division
7. New Business
January 2020
Collier County Tourist Development Council Page 3 Printed 1/17/2020
A. Recommendation to use Tourist Development Tax Promotion Funds to support the
upcoming April 2020 Sports Tourism Events including the Alligator Alley Baseball
Tournament up to $6,750 and the Naples BMX State Race up to $6,000 and make a finding
that these expenditures promote tourism.
B. Recommendation to authorize expenditures through an Exemption from the Competitive
Process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500
per year for a three-year period and to make a finding that this expenditure promotes
tourism.
C. Recommendation to authorize expenditures through an Exemption from the Competitive
Process to Visit Florida for destination marketing programs for a three-year period in the
amount of $125,000 per year and to make a finding that these expenditures promote
tourism.
D. Recommendation to approve the First Amendment, additional funding up to $50,000, and
authorize payment of freight for fulfillment services to Contract 18-7281R Tourism
Fulfillment and Call Center Services and make a finding that this expenditure promotes
tourism.
8. Old Business
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Reports
11. Tourism Staff Reports
A. Tourism Staff Reports
12. Detailed Staff Reports
13. Next Scheduled Meeting
A. Next Meeting Date - February 24, 2020
14. Adjournment
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Item Summary: November 25, 2019 TDC Meeting Minutes
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/14/2020 3:10 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2020 3:10 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/14/2020 3:10 PM
Tourism Jack Wert Director Completed 01/14/2020 3:21 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/15/2020 8:57 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:12 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
4.B.1
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November 25, 2019
1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida, November 25, 2019
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 A.M. in
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill (via telephone)
Victor Rios (Excused)
Susan Becker
Kathleen Brock
Ed (Ski) Olesky
Amanda Cox
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
James Hanrahan, Sports Marketing Director
4.B.1.a
Packet Pg. 5 Attachment: November 25 (11350 : November 25, 2019 TDC Meeting Minutes)
November 25, 2019
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Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order – Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
Mr. Olesky moved to allow Mr. Hill to appear by telephone due to an extraordinary circumstance.
Second by Ms. Kerns. Carried unanimously 7 – 0.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
Mr. Olesky moved to approve the Agenda subject to adding Linda Colombo to presentations as an
item not on the Agenda. Second by Ms. Brock. Carried unanimously 8 – 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting October 28, 2019
Ms. Becker moved to approve the minutes of the October 28, 2019 meeting as presented.
Second by Ms. Kerns. Carried unanimously 8 – 0.
5. Presentations/Public Comment - (3 minutes each)
Linda Colombo, Friends of Tigertail Beach addressed the Council on the condition of the lagoon at
Tigertail Beach noting it is known as “Zone 4” and Zone 3 that precedes it is shallower and limits the
flow of water into the lagoon. The low flow affects navigation of kayaks, etc. and creates a muddy flat
during low tide. The area is also on the birding trail and an engineering study has been completed and
identified a potential solution to the problem. She requested the Council place the item on a future
meeting agenda for discussion.
The Council noted the item may be placed on the Agenda of a future meeting and Gary McAlpin,
Director of Coastal Zone Management will be notified on the request so he may provide comment as
necessary.
A. Presentation - Future Football Events at New Sports Complex
Steve Quinn of FBU and Jim Arnold of Sportsfields, Inc. provided a presentation “Paradise
Coast Sports Complex” which outlined their activities on creating a national football destination for
the Naples area noting:
• The goal is to secure two bookend high profile events for the area by retaining the Football
University Championships in December and adding the new Top Gun Player Showcase in
mid-July.
• The events will be based at the new sports complex and other new events such as 2020
Southwest Florida Jamboree in October, the Southwest Florida Championships in November,
the 7V7 Southeast tournament in March/April of 2021 as well as local events will be targeted
for the venue.
4.B.1.a
Packet Pg. 6 Attachment: November 25 (11350 : November 25, 2019 TDC Meeting Minutes)
November 25, 2019
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• Many of the events will be nationally televised and NBC Sports is assisting to ensure the new
facility is constructed “camera ready.”
• The focus is on revenue as well so they will not continue to be reliant on TDC funding.
• The overall benefits to the area include establishing a constant in the marketplace for the
events, driving visitation to the area, branding Naples as a football destination and increasing
opportunities for local teams.
During Council discussion the following was noted:
• If the new sports complex is not open by the 2020 FBU Championship, other venues are
available and the organization is prepared to relocate all events.
• Fleischman Park will continue to be utilized given the amount of activity anticipated with the
ongoing events.
• Future endeavors include the possibility of expanding female sports opportunities (football,
lacrosse, field hockey, etc.) as this market continues to expand.
• The hotels provide reasonable rates given the events are not held during prime season aiding
in making the travel more affordable for the parents.
• The organizers utilize a “stay to play” policy to ensure visitors patronize the County’s hotels.
7. New Business (this item was heard after the presentation)
B. Recommendation to approve the Sponsorship Agreement between Collier County and Football
University to host the Top Gun Showcase summer program in July 2020, 2021 and 2022 and
make a finding that this item promotes tourism.
Mr. Wert presented the above referenced Executive Summary noting the funding is for the Top Gun
Player Showcase for 3 years (2020 – 2022) at $100,000 annually and there are funds available in the
budget for the expenditure.
Speakers
Commissioner Penny Taylor addressed the Council supporting the expenditure as these events will
be a showcase for the area and provide valuable promotions. Not only through the marketing
endeavors by the sponsors, but word of mouth advertising.
Mary Shea noted she supports the expenditure and the complex will be a great revenue generator for
the area with new hotels already being developed in Naples, which the events will help support.
Ms. Becker moved to recommend the Board of County Commissioners approve the Sponsorship
Agreement between Collier County and Football University to host the Top Gun Showcase
summer program in July 2020, 2021 and 2022 subject to revising Section 3.a.i of the contract to
clarify the funding is for Fiscal Years 2021 and 2022, in addition to Fiscal Year 2020 which is
already referenced in the Section. She finds these expenditures promote tourism. Second by Ms.
Kerns. Carried unanimously 8 – 0.
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
4.B.1.a
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C. Tourism Division
There were no items on the Consent Agenda.
7. New Business (Continued)
A. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming
January 2020 Sports Tourism Events for The Nike XPO Prospect Camp, January 4th-5th,
2020 (up to $7,600) and The Dimitri Cup Soccer Series, January 11th-February 2nd, 2020 (up
to $55,500) for a total up to $63,100 and make a finding that these expenditures promote
tourism.
Mr. Hanrahan presented the above referenced Executive Summary noting the funding request is for
2 events (The Nike XPO Project Camp, a high school girls lacrosse event, and The Dimitri Cup, a
boys and girls youth soccer event).
During Council discussion, the following was noted:
• The Nike event has increased participation due to a repeat event, a growing marketplace and
the promoter’s advertising and promotional activities.
• The operation support funding is for the trainers, player binders, etc.
• If the event generates more room nights than proposed in the application, the County does
not pay an additional amount, however the data is used to determine projections for the
following year.
• Staff is beginning to require the applicant to verify marketing activities before reimbursement
of any applicable funding.
Ms. Kerns moved to recommend the Board of County Commissioners use Tourist Development
Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events for The
Nike XPO Prospect Camp, January 4th-5th, 2020 (up to $7,600) and The Dimitri Cup Soccer
Series, January 11th-February 2nd, 2020 (up to $55,500) for a total up to $63,100 and finds these
expenditures promote tourism. Second by Ms. Becker. Carried unanimously 8 – 0.
8. Old Business
None
9. Council Member Discussion
Ms. Brock noted funds were raised for the replacement of playground equipment at McLeod Park which
will be installed on December 7th. She continues working with the Park Service on installation of a web
cam at Chokoloskee Bay.
Ms. Cox reported the Conference Direct Forum was held at the JW Marriot on Marco Island and the
Marco Island Hilton will be hosting a Brisco Helms Top Producers event.
Ms. McLeod thanked Mr. Hanrahan for arranging her tour of the sports complex.
Ms. Becker reported the 3rd Ave. Tree Lighting Ceremony will take place tonight at 6:00 p.m. Kara
Laufer of the Botanical Gardens offered free passes for an event to the Members, however they could
not accept the gift per County requirements. The Council requested that Ms. Becker thank her for the
offer, but had to respectfully decline.
Ms. Kerns noted she visited the Visitor Center at the Naples Depot and the space will be a good fit for
the Convention and Visitor’s Bureau.
Mr. Olesky reported business is increasing including activities at Lake Trafford.
10. Marketing Partner Reports
4.B.1.a
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These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website
Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums are provided to
TDC members on the digital link above to the County website. The Research Data Services report will
be presented on a monthly basis, and other reports will be presented at TDC meetings on an as needed
basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism
staff at each TDC meeting.
A. Research Data Services – Anne Latine
“Klages Research & Research Data Services, Inc. - Research Report”
During the presentation, Staff reported they continue to monitor beach conditions related to red tide
and are prepared to make any adjustments necessary in advertising campaigns to properly inform
visitors to the area on the status of the beaches.
The Council requested Staff/consultants review the past years data in an effort to identify trends
related to growth in the Collier marketplace.
B. Paradise Advertising
None
C. Lou Hammond Group – Jack Wert
D. Collier County Tourist Tax Collections – Jack Wert
E. Miles Partners – Website Activity – Jack Wert
F. Digital & Social Media- Paradise Advertising and Zebra Brazil - Jack Wert
G. County Museums – Amanda Townsend
11.Tourism Staff Reports
Mr. Wert provided the activity reports as necessary (Tourism Staff Reports - Director, Group Sales,
Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications,
Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital
link to the County website and will be presented to the TDC on an as needed basis. TDC members
may request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – January 27, 2020 - 9:00 a.m.
4.B.1.a
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Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
Mr. Wert noted this may Commissioner Solis’s last meeting Chairing the Council as the BCC generally
assigns a new liaison on an annual basis. He thanked him for his service to the residents of the County.
There being no further business for the good of the County, the meeting was adjourned by order
of the Chair at 11:08 A.M.
*****
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
______________________________________________________
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on _________________ as presented________ or as
amended ___________.
4.B.1.a
Packet Pg. 10 Attachment: November 25 (11350 : November 25, 2019 TDC Meeting Minutes)
01/27/2020
EXECUTIVE SUMMARY
Recommendation to approve proposal dated December 10, 2019 from Humiston & Moore
Engineers for Collier County Beaches and Inlets Annual Monitoring for 2020 under Contract No.
15-6382, authorize the Chairman to execute the work order for a not to exceed amount of
$226,920.50 and makes a finding that this expenditure promotes tourism.
OBJECTIVE: To move forward with the annual required beach and inlet monitoring surveys and reports
for Collier County Beaches and Inlets for 2020.
CONSIDERATIONS: The Coastal Zone Management (CZM) department is tasked with the
maintenance and monitoring of over thirty (30) miles of coastline, beaches, estuaries, channels, and bays.
CZM has specific goals, objectives, and criteria to meet as identified within the Collier County Growth
Management Plan, Land Development Code, and the Codes of Laws and Ordinances regarding the
county’s coastal aquatic resources. In order to meet these goals and objectives, CZM has been charged
with a variety of programs including the implementation of beach re-nourishment and dredging projects,
the artificial reef program, derelict vessel program, waterways marker program, as well as any related
operations that are required to maintain the health, aesthetics, and safety of the county’s coastal
waterways and communities.
Yearly physical monitoring of the beaches and inlets is required by FDEP permit. Results of this report
are used to evaluate, recommend and prioritize annual beach segment renourishment.
$82,497.50
$33,753.00
$23,564.50
$21,443.50
$27,300.50
$10,204.50
$21,436.00
$6,721.00
$226,920.50
Task 6 South Marco
Task 7 Entrance to Collier Bay
Task 8 2020 Aerial Image Book
Totals
SUMMARY BREAKDOWN BY TASK
Task 1 Collier Beach
Task 2 Wiggins Pass
Task 3 Doctors Pass
Task 4 Doctors Pass - Structures
Task 5 Central Marco
FISCAL IMPACT: Funds have been budgeted and approved for this activity in FY 2020 fund 195
Tourist Development Tax.
FDEP cost share funding may be requested at a future date to reimburse Collier County for a portion of
the completed work.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
6.A.1
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01/27/2020
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for approval by the
Coastal Advisory Committee and Tourist Development Council in January 2020.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve proposal dated December 10, 2019 from Humiston & Moore
Engineers for Collier County Beaches and Inlets Annual Monitoring for 2020 under Contract No. 15-
6382, authorize the Chairman to execute a work order for a not to exceed amount of $226,920.50 and
makes a finding that this expenditure promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. Proposal Annual Monitoring HM (PDF)
2. Sea Diversified proposal (PDF)
3. Work Order Contract 15-6382 FINAL (PDF)
6.A.1
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01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 6.A.1
Doc ID: 11100
Item Summary: Recommendation to approve proposal dated December 10, 2019 from Humiston
& Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for 2020 under Contract
No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of
$226,920.50 and makes a finding that this expenditure promotes tourism.
Meeting Date: 01/27/2020
Prepared by:
Title: Accountant – Capital Project Planning, Impact Fees, and Program Management
Name: Gail Hambright
12/16/2019 11:14 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
12/16/2019 11:14 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/14/2020 11:51 AM
Tourism Jack Wert Director Completed 01/14/2020 1:55 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/15/2020 8:55 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:06 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
6.A.1
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Page 1 of 4
December 10, 2019
Gary McAlpin, Manager
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive Unit 103
Naples, FL 34104
Re: Proposal for Collier County Beaches and Inlets Annual Monitoring for 2020
Collier County Contract 15-6382; HM File No 25-026.2019Beach-Monitor
Dear Gary:
Enclosed is a proposal for the Collier County Beaches and Inlets monitoring surveys and monitoring
reports for 2020. The completion date for all work is estimated to be 360 days from the date of the
Notice to Proceed. Rectified aerial images acquired for 2020, provided by the Collier County
Property Appraiser’s Office, are to be submitted to the DEP as part of the work described below for
all projects.
Note, the dates shown in the Task Description Title Line for the Scope of Work (SOW) and Budget
reflect an anticipated date for the survey and are dependent upon the authorization date, project
construction timing, release of the rectified aerial images, and other unforeseen conditions such as
weather.
Task 1 Collier Beach- SOW and Budget – Anticipated January/February 2020
Conduct the annual monitoring survey for Collier Beach Nourishment Project consistent with the
monitoring plan approved by the Department of Environmental Protection (DEP). This scope of work
consists of DEP monuments R-10 to R-84*. (90 profiles). A summary including beach profiles will be
issued to the County for the preliminary assessment of beach fill needs for Collier County Beaches
per the Design Standard beach width, established in 2003, and a complete monitoring report is to
be submitted to the DEP in compliance with the annual monitoring.
Task 1a. Sub Total Data Collection Budget (SDI) ............................... $ 47,520 LS
Task 1b Final Report (H&M) ........................................................... $ 34,977 TM
Total Task 1 Subtotal (SDI + H&M) ...............................................$ 82,497.50
Deliverable: Copy of Monitoring Report in hard copy and provided electronically in pdf format
*Includes beach profiles R58A, R60+518, R61+408, R61+816, and half monuments from R10 to R22.
5679 STRAND COURT NAPLES, FLORIDA 34110 FAX:239 594 2025 PHONE: 239 594 2021
6.A.1.a
Packet Pg. 14 Attachment: Proposal Annual Monitoring HM (11100 : 2020 Annual Beach Monitoring)
Page 2 of 4
Task 2 Wiggins Pass - SOW and Budget – Anticipated January/February 2020
Conduct the annual monitoring survey for the Wiggins Pass Navigation Channel Expansion and
Maintenance Dredging Project consistent with the monitoring plan approved by DEP. This scope of
work consists of FDEP monuments R-10 to R-22 including half monuments*, the MHWL from R-17
NE for a minimum of 1500 feet. Stations -2+00 to 15+00 (from R-15 to R-18.5) and the navigation
channel with grid lines 100 feet apart (C-3 thru C-34, CN-35 thru CN37). A complete monitoring
report is to be submitted to the DEP in compliance with the annual monitoring.
Task 2a. Sub Total Data Collection Budget (SDI) ............................... $ 17,510 LS (*Included in 1a)
Task 2b Final Report (H&M) ........................................................... $ 16,243 TM
Total Task 2 Subtotal (SDI + H&M) ...............................................$ 33,753
Deliverable: Copy of Monitoring Report in hard copy and provided electronically in pdf format
*Beach profile surveys for R10 to R22 collected as part of Task 1a.
Task 3 Doctors Pass - SOW and Budget – Anticipated January/February 2020
Conduct the annual monitoring survey for Doctors Pass Maintenance Dredging Project consistent
with the monitoring plan approved by the DEP. This scope of work consists of 77 Dredge Template
Profiles and 9 beach profiles R-58A, R-58, R-59, R-60, R-60+518, R-61, R-61+408, R-61+816, and
R-62.*
A complete monitoring report is to be submitted to the DEP in compliance with the annual
monitoring.
Task 3a. Sub Total Data Collection Budget (SDI) ............................... $ 11,439 LS (*Included in 1a)
Task 3b Final Report (H&M) ........................................................... $ 12,125.50 TM
Total Task 3 Subtotal (SDI + H&M) ...............................................$ 23,564.50
Deliverable: Copy of Monitoring Report in hard copy and provided electronically in pdf format
*Beach profile surveys for R58A to R62 collected as part of Task 1a.
Task 4 Doctors Pass Erosion Control Structures - SOW and Budget – Anticipated September 2020
Provide the annual monitoring report for the Doctors Pass Erosion Control Structures Project
consistent with the monitoring plan approved by the DEP. This scope of work is based on the survey
of DEP monuments R58A-400 south to R-64 (17 profiles)*. One report is to be submitted to the DEP
in compliance with the annual monitoring.
Task 4a. Sub Total Data Collection Budget (SDI) ............................... $ 9,900 LS
Task 4b Final Report (H&M) ........................................................... $ 11,543.50 TM
Total Task 4 Subtotal (SDI + H&M) ...............................................$ 21,443.50
6.A.1.a
Packet Pg. 15 Attachment: Proposal Annual Monitoring HM (11100 : 2020 Annual Beach Monitoring)
Page 3 of 4
Deliverable: Copy of Monitoring Report in hard copy and provided electronically in pdf format
*Includes beach profiles R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, R58A+425,
R58, R58+150, R58+300, R58+600, and R59 to R64.
Task 5 Central Marco Beach- SOW and Budget – Anticipated February/March 2020
Conduct the annual monitoring survey for the Central Marco Beach Regrade Project consistent with
the DEP permit and the requirements of the US Fish & Wildlife Service (FWS). This scope of work
consists of DEP monuments R-130 to R-146*. One report is to be submitted to the DEP and FWS in
compliance with the annual monitoring.
Task 5a. Sub Total Data Collection Budget (SDI) ............................... $ 17,550 LS
Task 5b Final Report (H&M) ........................................................... $ 9,750.50 TM
Total Task 5 Subtotal (SDI + H&M) ...............................................$ 27,300.50
Deliverable: Copy of Monitoring Report in hard copy and provided electronically in pdf format.
*Survey to include R130 thru R135, R135.5, R136, R136.5, R137, R137.5, and R138 thru R148, G1
thru G5, K1 and K2 for a total of 29 profiles.
Task 6 South Marco Beach- SOW and Budget – Anticipated February/March 2020
Conduct the annual monitoring survey for South Marco Beach Nourishment Project consistent with
the monitoring plan approved by the DEP. This scope of work consists of DEP monuments R-139 to
R-148, G-1 thru G-5, and K-1 thru K-2*. This survey scope does not include the Caxambas Pass
borrow area surveyed pre and post-construction for the 2019/2020 project. One report is to be
submitted to the DEP in compliance with the annual monitoring.
Task 6a. Sub Total Data Collection Budget (SDI) ............................... No Charge (Included in 5a)
Task 6b Final Report (H&M) ........................................................... $ 10,204.50 TM
Total Task 6 Subtotal (SDI + H&M) ...............................................$ 10,204.50
Deliverable: Copy of Monitoring Report in hard copy and provided electronically in pdf format
*Beach profile surveys for R139 south to K2 collected as part of Task 5a.
Task 7 The Entrance to Collier Bay - SOW and Budget – Anticipated January/February 2020
Conduct the annual monitoring survey for the Collier Bay Entrance Channel Dredging Project to be
consistent with the monitoring plan approved by the DEP as described in the permit. This scope of
work consists of (1) Hideaway Beach Profile: H-15; and (13) Channel profiles: C1 thru C11, and
H16*. A report is to be submitted to the County.
Task 7a. Sub Total Data Collection Budget (SDI) ............................... $ 11,250 LS
6.A.1.a
Packet Pg. 16 Attachment: Proposal Annual Monitoring HM (11100 : 2020 Annual Beach Monitoring)
Page 4 of 4
Task 7b Final Report (H&M) ........................................................... $ 10,186 TM
Total Task 7 Subtotal (SDI + H&M) ...............................................$ 21,436
*Survey to include H15, C1, C2, C3, C3.5, H16 (3), C6, C7, C8, C9, C10, C11. (14 Profiles)
Task 8 2020 Aerial Image Book - SOW and Budget – Anticipated May/June 2020
Prepare an aerial image book for the Collier County Beaches ranging from DEP reference monument
R-1 south to R-89 and from Hideaway Beach reference monument H-16 including the entrance to
Collier Bay south to DEP reference monument R-148 including Caxambas Pass. The monument
locations will be overlaid along with the names of existing structures as noted in the 2019 book. The
rectified images will be the latest available from the County Appraiser’s Office. The ECL, latest
MHWL, and vegetation line will be shown along with the distance from each to the 2003 Baseline.
A CD/DVD will be supplied containing the pdf file for the book and a total of three hardcopies will
be supplied.
Task Option 8. Aerial Image Book (3 and CD) (H&M) ....................... $ 6,721TM
Task 8 Subtotal (HM – No SDI)…………………………………………………….$ 6,721
Deliverable: Copy of Aerial Book in hard copy and provided electronically in pdf format
Grand Total (SDI + H&M) $ 226,920.50 Tasks 1 thru 8
Tasks will be billed on a time and materials basis, unless otherwise noted. The budgets for these
tasks may therefore be considered as not-to-exceed amounts with the understanding that in the
event regulatory requirements or requests from County staff result in Additional Services exceeding
the estimated budget amounts, a budget amendment will be requested.
Please call if you have any questions.
Sincerely yours,
HUMISTON & MOORE ENGINEERS
Brett D. Moore, P.E.
President
6.A.1.a
Packet Pg. 17 Attachment: Proposal Annual Monitoring HM (11100 : 2020 Annual Beach Monitoring)
Estimated Summary
SUMMARY BREAKDOWN BY TASK
Task 1 Collier Beach 82,497.50$
Task 2 Wiggins Pass 33,753.00$
Task 3 Doctors Pass 23,564.50$
Task 4 Doctors Pass - Structures 21,443.50$
Task 5 Central Marco 27,300.50$
Task 6 South Marco 10,204.50$
Task 7 Entrance to Collier Bay 21,436.00$
Task 8 2020 Aerial Image Book 6,721.00$
226,920.50$
SUMMARY BREAKDOWN BY SUB-TASK
Task 1a Collier Beach Data collection 47,520.00$ LS
Task 1b Final Report 34,977.50$ TM
Task 2a Wiggins Pass Data Collection 17,510.00$ LS
Task 2b Final Report 16,243.00$ TM
Task 3a Doctors Pass Data Collection 11,439.00$ LS
Task 3b Final Report 12,125.50$ TM
Task 4a Doctors Pass Structures Data Collection 9,900.00$ LS
Task 4b Final Report 11,543.50$ TM
Task 5a Central Marco Data Collection 17,550.00$ LS
Task 5b Final Report 9,750.50$ TM
Task 6a South Marco Data Collection -$ LS
Task 6b Final Report 10,204.50$ TM
Task 7a Entrance to Collier Bay Data Collection 11,250.00$ LS
Task 7b Final Report 10,186.00$ TM
Task 8 2020 Aerial Image Book 6,721.00$ TM
SUMMARY
Sea Diversified Survey 115,169.00$ (LS)
6.A.1.a
Packet Pg. 18 Attachment: Proposal Annual Monitoring HM (11100 : 2020 Annual Beach Monitoring)
Rate Time Budget
Principle Engineer 206.00$ 67.75 13,956.50$
Engineer 123.00$ 598.5 73,615.50$
Senior Designer 114.00$ 100 11,400.00$
Senior Technician 85.00$ 113.5 9,647.50$
Technician 72.00$ 43.5 3,132.00$
Humiston & Moore Engineers 111,751.50$ (TM)
TOTAL 226,920.50$
6.A.1.a
Packet Pg. 19 Attachment: Proposal Annual Monitoring HM (11100 : 2020 Annual Beach Monitoring)
Surveying Engineering Applications
1900 S. Harbor City Blvd., #110
Melbourne, Florida 32901
Phone: 321-984-7268
Facsimile: 321-984-7270
160 Congress Park Drive, #114
Delray Beach, Florida 33445
Phone: 561-243-4920
Facsimile: 561-243-4957
SSeeaa DDiivveerrssiiffiieedd,, IInncc..
December 10, 2019
Mr. Steve Foge, P.E. Sent via electronic mail 12/10/2019
Humiston & Moore Engineers (SF@HumistonandMoore.com)
5679 Strand Court, Suite 110
Naples, Florida 34110
Re: Proposal / Agreement for Professional Services
Collier County 2020 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, Doctors Pass Structures,
Central & South Marco Beach and Collier Creek
Collier County, Florida
Sea Diversified P.N. 19-2845
Dear Mr. Foge:
In accordance with your request, Sea Diversified, Inc. (SDI) is pleased to submit the following proposal for
professional services. The scope of work shall include onshore/offshore beach profile surveys of Collier Beach
and Doctors Pass structures, and South Marco Island project areas. In accordance with your summary of scope
provided on November 8, 2019, the 2020 monitoring survey effort shall encompass the following:
Task One: Collier Beach & Offshore Profiles (Collier Beach, Wiggins Pass & Doctors Pass)
Beach profiles at R-10 to R-22, including intermediate profiles (R-10.5, R-11.5, R-12.5, R-13.5,
R-14.5, R-15.5, R-17.5, R-18.5, R-19.5, R-20.5, R-21.5), R-23 to R-42, U-55 to R-84, and R-
58A, R-60+518, R-61+408, R-61+816, totaling 78 profiles
Collier Beach & Offshore Profiles (Park Shore)
Beach profiles at R-43 to T-54, totaling 12 profiles
Task Two: Wiggins Pass Bathymetry and Beach Profiles
MHWL from R-17 to the NE 1,500 feet on the south side of the inlet
Entrance channel, Stations -2+00 to 15+00 (R-15 to R-18.5), totaling 18 transects
Internal channels C-3 to C-34, CN-35, CN-36 and CN-37, totaling 35 transects
Task Three: Doctors Pass Bathymetry
Dredge template profiles, totaling 77 transects
Task Four: Doctors Pass Structures Beach & Offshore Profiles
Beach profiles at R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, R58A+425,
R-58, R58+150, R58+300, R58+600, and R-59 to R-64, totaling 17 profiles
Task Five/Six: Central & South Marco Island Beach & Offshore Profiles
Beach profiles at U-130 to R-148, R-135.5, R-136.5, R-137.5, G-1 to G-5, and K-1 to K-2,
totaling 29 profiles
Task Seven: Collier Creek Bathymetry (West Collier Creek)
Channel profiles at C-1 through C-11, H-15 and H-16, totaling 17 transects
6.A.1.b
Packet Pg. 20 Attachment: Sea Diversified proposal (11100 : 2020 Annual Beach Monitoring)
Proposal for Professional Services
Collier County 2020 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, Doctors Pass Structures,
Central & South Marco Beach and Collier Creek
Collier County, Florida
November 18, 2019
Page 2 of 4
Surveying Engineering Applications
General:
SDI shall provide supervision, field / office support staff and equipment to perform the scope of work described,
herewith. All work shall be conducted to the highest level of industry standards and under the responsible
charge of a Professional Surveyor and Mapper registered in the State of Florida. All work shall meet or exceed
the Standards of Practice (Standards) set forth by the Florida Board of Professional Surveyors and Mappers in
Chapter 5J-17, Florida Administrative Code, pursuant to Section 472.027, Florida Statutes, and in compliance
with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems
Monitoring Standards for Beach Erosion Control Projects, Sections 01000 and 01100 (Updated October 2014).
If time permits, deviations from the scope of work shall be addressed via formal approved addendum to the
executed Agreement for Professional Services.
Horizontal and Vertical Data:
Horizontal Datum: Feet, relative to the Florida State Plane Coordinate System, East Zone, North American
Datum of 1983 (NAD83)
Vertical Datum: Feet, relative to the North American Vertical Datum of 1988 (NAVD88)
Horizontal / Vertical Control Verification
SDI will verify the horizontal and vertical position of all found and used monuments for the survey. Horizontal
and vertical positions will be verified via Real-Time Kinematic GPS procedures. In the event vertical
obstructions prohibit the use of GPS, conventional methodologies will be employed.
Temporary control points (TBM’s) will be set in the event a monument cannot be readily found. As practical,
the TBM will be set at the reference monument location. If the specified location is not practical, the TBM will
be set at a more suitable location either landward or seaward along the specified profile azimuth. H&M shall be
notified of any missing monuments and shall be provided with the horizontal and vertical position of all TBM’s.
Onshore Profile Data Collection - Topographic
Onshore profile data collection shall extend from the FDEP profile control monument seaward to approximate
wading depth or as required to overlap the offshore profile data a minimum distance of fifty (50) feet. Profile
data collection shall extend landward to the seawalls or fifty (50) feet landward of the five-foot (+5.0') NAVD88
contour line and shall include location of the seaward vegetation line.
In the event there is a physical barrier on line between the beach and the monument, every reasonable attempt
shall be made to extend the survey beyond the barrier to the reference monument position. It is understood that
certain physical barriers may be considered impassible such as large buildings, private residences with difficult
access, waterbodies, mangroves or other heavy vegetation requiring line clearing. At the discretion of the
surveyor, data collection will be terminated at the first physical barrier if deemed impassible using practical
means of extending the survey landward. Profiles terminated due to impassible barriers will be noted in the
field books.
Profile data will be collected using either conventional differential leveling or Real-time Kinematic Differential
Global Positioning techniques. Data points will be collected at a maximum interval of twenty-five (25) feet and
at all grade breaks (exceeding one-foot) and material changes along the profile. In the event the profile control
monument is located more than three hundred (300) feet landward of the vegetation line, data points shall be
extended to intervals of one hundred (100) feet from two hundred (200) feet landward of the approximate
vegetation line to the monument location. The reference monument shall be recorded as range 0.0 along the
6.A.1.b
Packet Pg. 21 Attachment: Sea Diversified proposal (11100 : 2020 Annual Beach Monitoring)
Proposal for Professional Services
Collier County 2020 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, Doctors Pass Structures,
Central & South Marco Beach and Collier Creek
Collier County, Florida
November 18, 2019
Page 3 of 4
Surveying Engineering Applications
profile with positive ranges extending seaward of the monument and negative ranges extending landward of the
monument.
Offshore Profile Data Collection - Bathymetric
Bathymetric profile data shall be collected as close to high tide as practical and shall extend landward to a depth
that overlaps the onshore portion of the survey a minimum distance of fifty (50) feet. Bathymetric profile data
collection shall extend seaward to the negative thirteen (–13) feet NGVD29 contour (approximately -14.5’
NAVD88) at Collier Beach and South Marco Beach, and negative fifteen (–15) feet NGVD29 contour
(approximately -16.3’ NAVD88) at Doctors Pass Structures, or two thousand (2,000) feet from the shoreline,
whichever is the greater distance. Bathymetric data collection shall occur as close to the time of the onshore
topographic survey as practical, which shall not exceed seven (7) days of time difference between the two (2)
survey events. Maximum wave height during the course of bathymetric data collection shall be three (3) feet.
Bathymetric data shall be collected using an automated hydrographic system comprised of a survey launch
equipped with a marine grade sounder, differential global positioning system and computer-based navigation /
data collection system, and when deemed necessary may be interfaced with a DMS-05 Motion Sensor System.
The motion sensor will be employed as necessary to reduce the effects of vessel heave, pitch and roll during the
course of data collection. The sounder shall be calibrated via bar checks prior to the start of the survey. Prior
to the start of the survey a tide staff or gauge will be established in proximity to the project for recording water
levels during the course of the data collection activities. The tide staff or gauge will be set relative to published
control in the vicinity of the project.
Digital Ground Photography
During the course of field data collection, digital photographs shall be taken at approximate mid-beach along
each profile line. Three (3) photographs shall be captured, one each shore-parallel north and south of the profile
and one towards the monument location. An additional photograph of the monument or TBM shall be taken
with sufficient clarity to read the monument stamping. Digital images shall be provided to H&M in .jpg format
at a minimum 640 x 480 resolution.
Data Processing and Final Deliverables
Upon completion of field survey activities, data will be edited and reduced to the project datum and translated to
an x,y,z, ASCII format for submittal to H&M. H&M will be provided the following deliverables:
1. Survey report certified by a Professional Surveyor and Mapper.
2. Description of all monuments and TBM’s used for the survey, including identification, stamping,
coordinates, elevations and profile azimuths. Control description shall be provided in both
hardcopy and digital formats (ASCII and Excel), as applicable.
3. Bathymetric data and / or profile data in ASCII x,y,z format
4. Digital photographs in .jpg format with appropriate labeling
5. Metadata files
Cost Breakdown:
Task One: $ 47,520.00 Lump Sum
Task Two: $ 17,510.00 Lump Sum
Task Three: $ 11,439.00 Lump Sum
Task Four: $ 9,900.00 Lump Sum
Task Five/Six: $ 17,550.00 Lump Sum
Task Seven: $ 11,250.00 Lump Sum
6.A.1.b
Packet Pg. 22 Attachment: Sea Diversified proposal (11100 : 2020 Annual Beach Monitoring)
Proposal for Professional Services
Collier County 2020 Physical Monitoring Survey
Collier Beach, Wiggins Pass, Doctors Pass, Doctors Pass Structures,
Central & South Marco Beach and Collier Creek
Collier County, Florida
November 18, 2019
Page 4 of 4
Surveying Engineering Applications
Should you have questions or require additional information please do not hesitate to contact us at your
convenience. We appreciate this opportunity to assist you with this project and look forward to hearing from
you soon.
Best Regards, Approved this day of , 2019
_
William T. Sadler Jr., P.E., P.S.M. Mr. Steve Foge, P.E. or Authorized
President Humiston & Moore Engineers Representative
Sea Diversified, Inc.
6.A.1.b
Packet Pg. 23 Attachment: Sea Diversified proposal (11100 : 2020 Annual Beach Monitoring)
./ WORK ORDER/PURCHASE ORDER
Contract 15-6382 CZ "Grant Funded Professional Services for Coastal Zone"
Contract Expiration Date: June 2, 2020 ✓
This Work Order is for professional Engineering services for work known as:
Project Name: Collier County Beaches Inlets Annual Monitoring for2020
Project No: 195-90536 ./ The work is specified in the proposal dated December I 0, 2019 which is attached hereto and made a
part of this Work Order. In accordance with Terms and Conditions of the Agreement referenced above,
this Work Order/Purchase Order is assigned to: Humiston & Moore Engineers. ✓
Scope of Work: As detailed in the attached proposal and the following:
•Task I Collier Beach -SOW and Budget
*Task II Wiggins Pass -SOW and Budget
*Task lTI Doctor's Pass -SOW and Budget
*Task IV Doctors Pass Erosion Control Stmctures -SOW and Budget
•Task V Central Marco Beach -SOW and Budget
*Task VI South Marco Beach -SOW and Budget
*Task VII The Entrance to Collier Bay-SOW and Budget
•Task VIII Aerial Image Book /
Schedule of Work: Complete work within 360 days from the date of the Notice to Proceed which is
accompanying this Work Order. The Consyltant agrees that any Work Order that extends beyond the
expiration date of Agreement No. 15-6387'will survive and remain subject to the terms and conditions
of that Agreement until the completion or tem1inatio11 of this Work Order.
Compensation: In accordance with the Agreement referenced above, the County will compensate the
Firm in accordance with following method(s): □Negotiated Lump Sum (NLS.) �Lump Sum Plus
Reimbursable Costs (LS+RC) �Time & Material (T&M) (established hourly rate -Schedule B) 0
Cost Plus Fixed Fee (CPFF), (define which method will be used for which tasks) as provided in the
attached proposal.
Task I
Task II
Task III
Task IV
Task V
Task VI
Task VII
Task Vlll
TOTAL FEE
$ 82,497.50 (L/S -TIM) ::
$ 33,753.00 (US -TIM)
$ 23,564.50 (LIS - TIM) �
$ 21,443.50 (US -TIM) '
$ 27,300.50 (LIS - TIM) / .,, $ 10,204.50 (f/M)
$ 21,436.00 (US - TIM) � $ 6,721.00 (TIM)
$226,920.50 (LIS - TIM).
Page 1 of3
6.A.1.c
Packet Pg. 24 Attachment: Work Order Contract 15-6382 FINAL (11100 : 2020 Annual Beach Monitoring)
6.A.1.c
Packet Pg. 25 Attachment: Work Order Contract 15-6382 FINAL (11100 : 2020 Annual Beach Monitoring)
6.A.1.c
Packet Pg. 26 Attachment: Work Order Contract 15-6382 FINAL (11100 : 2020 Annual Beach Monitoring)
6.A.1.c
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6.A.1.c
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6.A.1.c
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Packet Pg. 32 Attachment: Work Order Contract 15-6382 FINAL (11100 : 2020 Annual Beach Monitoring)
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Packet Pg. 34 Attachment: Work Order Contract 15-6382 FINAL (11100 : 2020 Annual Beach Monitoring)
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6.A.1.c
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6.A.1.c
Packet Pg. 37 Attachment: Work Order Contract 15-6382 FINAL (11100 : 2020 Annual Beach Monitoring)
01/27/2020
EXECUTIVE SUMMARY
Recommendation to approve a professional services Work Order with APTIM Environmental and
Infrastructure, Inc. for a not to exceed cost of $44,202.60 under Contract 15-6382 to support Phase
II of the Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study
performed by the United States Army Corps of Engineers, approve all Budget Amendments and
make a finding that this item promotes tourism (Project 80301).
OBJECTIVE: To provide technical support and program review during Phase II of the U.S. Army Corps
of Engineers (USACE) Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility
Study.
CONSIDERATION: An April 30, 1992, resolution adopted by the Committee on Public Works and
Transportation, United States House of Representatives, in accordance with Section 110 of the River and
Harbor Act of 1962, Public Law 87-874, authorized a survey of the shores of Collier County, Florida and
adjacent shorelines, in the interest of hurricane protection, storm damage reduction, beach erosion control,
and other related purposes. The Bipartisan Budget Act of 2018 (BBA), Public Law 115 -123, enacted
February 9, 2018, authorized the Federal Government to conduct the study at full Federal expense to the
extent that appropriations provided under the Investigations heading of the BBA 2018 are available and
use for such purpose.
On September 11, 2018, the Board approved (Item 16A26) the submittal of an agreement between the
Department of the Army, US Army Corps of Engineers and Collier County for the Feasibility Shoreline
Protection Study. On October 9, 2018, an agreement was executed between the County and the USACE
to execute this study. This agreement will target the completion of the feasibility study within three years
at a total cost of no more than $3 million. After execution of the agreement, a Project Management Plan
will be developed and agreed upon by Collier County, FL, and USACE.
On January 8, 2019, the Board approved (Item 16A20) for APTIM Environmental and Infrastructure,
Inc.to provide the professional services for technical support, conceptual plan development and agency
coordination to assure that Collier County’s resiliency program, shoreline protection, and storm surge
reduction goals are incorporated throughout this study and incorporated into the USACE preferred plan
for agency approval. This activity was to continue through the submittal of the USACE preferred plan
(Tentative Selected Plan) which is anticipated to occur in January/March 2020.
Phase II of this activity will allow continued analysis and development of the Tentative Selected Plan
(TSP) through review and authorization.
FISCAL IMPACT: Funding is available in the TDC Fund (195), Project No 80366. Grant Funding for
this activity may be solicited through the Florida Department of Environmental Protection.
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed by the CAC and
TDC at their January 2020 meetings.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve a professional services Work Order with APTIM Environmental
and Infrastructure, Inc. for a not to exceed cost of $44,202.60 under Contract 15-6382 to support Phase II
of the Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study performed by
6.A.2
Packet Pg. 38
01/27/2020
the United States Army Corps of Engineers, approve all Budget Amendments and make a finding that this
item promotes tourism (Project 80301).
Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
ATTACHMENT(S)
1. Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (PDF)
2. 15-6382 Work Order FINAL (PDF)
6.A.2
Packet Pg. 39
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 6.A.2
Doc ID: 11147
Item Summary: Recommendation to approve a professional services Work Order with APTIM
Environmental and Infrastructure, Inc. for a not to exceed cost of $44,202.60 under Contract 15 -6382 to
support Phase II of the Collier County Hurricane and Storm Damage Reduction (HSDR) Feasibility Study
performed by the United States Army Corps of Engineers, approve all Budget Amendments and make a
finding that this item promotes tourism (Project 80366)
Meeting Date: 01/27/2020
Prepared by:
Title: Accountant – Capital Project Planning, Impact Fees, and Program Management
Name: Gail Hambright
12/31/2019 8:32 AM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
12/31/2019 8:32 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/14/2020 11:54 AM
Growth Management Department Judy Puig Additional Reviewer Completed 01/15/2020 2:02 PM
Tourism Jack Wert Director Completed 01/15/2020 10:01 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/16/2020 9:16 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 4:22 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
6.A.2
Packet Pg. 40
6.A.2.a
Packet Pg. 41 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
cc: Stephen Keehn, PE, APTIM
Lauren Floyd, CPE
Tara Brenner, PG, PE, CPE
6.A.2.a
Packet Pg. 42 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
Exhibit A
Scope of Work
6.A.2.a
Packet Pg. 43 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
Phase II
Consulting Services in Support of the U.S. Army Corps of Engineers Feasibility Study for
the Collier County Hurricane and Storm Damage Reduction (HSDR) Project
Collier County, Florida
Contract Number 15-6382
INTRODUCTION
The purpose of this work is to provide continued support to Collier County (County) throughout
the U.S. Army Corps of Engineers (Corps) Feasibility Study for the Collier County Hurricane and
Storm Damage Reduction (HSDR) Project. Aptim Environmental & Infrastructure, LLC (APTIM)
and their sub-consultant, Coastal Protection Engineering LLC (CPE), herein referenced as the
APTIM Team, will provide the professional services described below as required by Collier County
during the second phase of the Corps Feasibility Study process.
Task 1. Agency Coordination & Meetings
In support of the Feasibility Study process, the APTIM Team will prepare for, and attend planning
meetings with County and Corps staff. It is anticipated that there will be one meeting within Collier
County and one meeting either in Tallahassee with the Florida Department of Environmental
Protection (FDEP) or in Norfolk with the Corps; up to two representatives from the APTIM Team
will participate in these in-person meetings. The APTIM Team will also participate in regular
Project Delivery Team (PDT) and In Progress Review (IPR) meetings via conference call, as well
as any other conference calls requested by the County and/or Corps.
Task 2. Technical Support & Plan Review
The APTIM Team has technical experience in all aspects of the Corps planning process, which
we will use to advise the County on technical matters including: planning, design and optimization
criteria, parking, access, benefit analysis, cost apportionment, project partnership agreements,
easements, and other technical matters. This support will be directed towards assisting in the
development of a federal project that maximizes the County’s resiliency goals, identifies and
develops any components of their preferred resiliency program beyond that covered by the Corps’
recommended project, and maximizes the cost effectiveness in implementing a combined project.
Under Phase II of consulting services, the APTIM Team will continue coordination of comments
on the Tentatively Selected Plan (which is being reviewed under APTIM’s Phase I assignment)
and provide review and analysis of the draft Feasibility Report (March 2020) and the Agency
Decision (June 2020) milestone results. In consultation with the County staff, we will prepare
pertinent comments for consideration by the Corps.
Task 3. Sub-Consultants
CPE will provide engineering consulting services in support of Tasks 1 and 2.
Task 4. Reimbursable Expenses
Estimated reimbursable expenses to support work conducted for Tasks 1 and 2.
6.A.2.a
Packet Pg. 44 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
Exhibit B
Fee Proposal
6.A.2.a
Packet Pg. 45 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
F:\Marketing\_Proposals\Florida Counties\Collier\2019\Phase 2 USACE Feasibility Support\REVISED Exhibit B Fee Proposal.xlsx
SUB-CONTRACTOR
(Hours)(Hours)(Hours)(Hours)(Hours)(Lump Sum)
1 Agency Coordination & Meetings (T&M)$16,504.00 80 24
2 Technical Support & Plan Review (T&M)$15,062.00 60 24 8 8 2
3 Sub-Consultants (LS)$10,813.90 $10,298.95
4 Reimbursable Expenses (T&M)$1,822.70 4 260 1 1 2 2
Total Hours = 140 48 8 8 2 $10,298.95 4 260 1 1 2 2
Rate = $173 $111 $103 $119 $121 1.05 $36.00 $0.45 $88.00 $75.00 $500.00 $200.00
Cost = $24,220 $5,328 $824 $952 $242 $10,813.90 $144.00 $115.70 $88.00 $75.00 $1,000.00 $400.00
$33,388.70
$10,813.90
$44,202.60
REIMBURSABLE EXPENSES
EXHIBIT B
FEE PROPOSAL FOR
PHASE II
CONSULTING SERVICES IN SUPPORT OF THE U.S. ARMY CORPS OF ENGINEERS FEASIBILITY STUDY FOR THE COLLIER COUNTY HURRICANE AND STORM DAMAGE REDUCTION (HSDR) PROJECT
December 17, 2019
Cost
LABOR COSTS
Meals Mileage Tolls &
Parking Rental Car Airfare
Senior
Scientist/
Geologist Hotel
Senior
Project
Manager
Coastal Protection
Engineering (CPE)
Planner/
Coastal
Engineer I
TIME & MATERIALS TOTAL
LUMP SUM TOTAL
TOTAL
GIS
Specialist/
CAD
Specialist
Surveyor & Mapper/
Professional Surveyor &
MapperTask Item
6.A.2.a
Packet Pg. 46 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
Exhibit C
Rate Schedule
6.A.2.a
Packet Pg. 47 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
6.A.2.a
Packet Pg. 48 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
Exhibit D
CPE Proposal
6.A.2.a
Packet Pg. 49 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
COASTAL PROTECTION ENGINEERING
5301 N. FEDERAL HWY, SUITE 335
BOCA RATON, FL 33487
561‐565‐5100
December 17, 2019
Beau Suthard, PG
Client Program Manager
Aptim Environmental & Infrastructure, LLC
Submitted via email to Beau.Suthard@aptim.com
Re: Proposal to Assist with Collier County, Phase II, Consulting Services in Support of the U.S. Army
Corps of Engineers Feasibility Study for the Collier County Hurricane and Storm Damage
Reduction (HSDR) Project
Dear Beau
This proposal is in response to Aptim Environmental & Infrastructure’s (APTIM) request for Coastal
Protection Engineering LLC (CPE) to assist APTIM in providing consulting services to Collier County
related to the U.S. Army Corps of Engineers Feasibility Study for the Collier County Hurricane and Storm
Damage Reduction (HSDR) Project. Lauren Floyd, Senior Marine Biologist will plan to attend project
meetings throughout the work and will review and comment on environmental, biological, and
permitting components of the draft Feasibility Report and Agency Decision milestone results. Tara
Brenner, Project Manager and Tom Pierro, Principal will be available to support Steve Keehn in
reviewing engineering sections of the reports.
Our fee proposal of estimated hours to provide these services is attached. All work will be performed in
accordance with the existing Master Service Agreement between APTIM and CPE executed July 24,
2019. This cost is limited to a projection of hours and estimate of effort based on information known at
this time. Should the project or client require additional services beyond these estimated hours, we will
discuss adjustments with APTIM as deemed appropriate.
If you have any questions, please feel free to contact me directly at 631‐896‐9137.
Sincerely,
Tara Brenner, PG, PE
Senior Coastal Engineer
Coastal Protection Engineering LLC
Mobile: 631‐896‐9137
tbrenner@coastalprotectioneng.com
6.A.2.a
Packet Pg. 50 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
Quote No. 2019086
APTIM
2481 NW BOCA RATON BLVD,
33431 Boca Raton, Florida, United
States of America
Date: 12/10/2019
Comment: Collier's USACE Feasibility
Study - Phase II
Project manager:
Tara Brenner
Phone: +16318969137
E-mail: tbrenner@coastalprotectioneng.com
Product name & additional info Quantity Price Sum
Collier - Principal Engineer (TP)4 196.65 786.60
Collier - Project Manager (TB)16 140.60 2,249.60
Collier - Senior Marine Biologist (LF)55 132.05 7,262.75
Subtotal:10,298.95
Tax:0.00
Total (USD):10,298.95
Powered by TCPDF (www.tcpdf.org)
Coastal Protection Engineering LLC
5301 N. Federal Hwy, Suite 335
Boca Raton 33487
+15615655100
6.A.2.a
Packet Pg. 51 Attachment: Proposal Phase II Consulting Services Collier County HSDR Feasibility Study (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 52Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 53Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 54Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 55Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 56Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 57Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 58Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 59Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 60Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 61Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 62Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 63Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 64Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
6.A.2.bPacket Pg. 65Attachment: 15-6382 Work Order FINAL (11147 : Phase II Feasibility Study APTIM)
01/27/2020
EXECUTIVE SUMMARY
Recommendation to approve Amendment No. 2 to Contract No. 14C01 with the Florida
Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems
Beach Management Funding Assistance Program for Collier County state app roved work
and make a finding that this item promotes tourism.
OBJECTIVE: To obtain approval of Amendment No. 2 to Contract No. 14C01 with the Florida
Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for Collier County Beach Nourishment.
CONSIDERATIONS: FDEP Contract No. 14C01 was approved by the Board of County
Commissioners (Board) on January 13, 2015 (Item 16A22). The purpose of this Agreement was
to enter into a cost share reimbursement agreement with FDEP for reimbursement of the non-
federal portion of the design, permitting, and construction cost for the FY 2013 Collier County
renourishment of the Vanderbilt, Park Shore and Naples beaches.
Amendment No.1 was approved by the Board of County Commissioners (Board) on January 12,
2016 (Item 16A23). This Amendment partially reimburses the County for the non-federal portion
of the Tropical Storm Fay beach renourishment completed in 2013, the Tropical Storm Debbie
beach renourishment from 2014, the hot spot renourishments from 2013, beach monitoring
activities from 2015 and biological monitoring activities from 2015.
Amendment No.2 will partially reimburse the County for the 2018 Doctors Pass inlet dredging
and beach renourishment and the Erosion Control Structures in the nearshore vicinity of Doctors
Pass. Also authorized by FDEP in this amendment is year 3 (2017) post construction Biological
Monitoring of the nearshore hardbottom.
FISCAL IMPACT: The execution of the FDEP Beach Funding Assistance agreement
Amendment No. 2 provides funding assistance for work already completed. The work plan (tasks
3.7 and 4.6) covered by this amendment totals $3,556,717.03 with costs shared between local
($2,121,581.71) and FDEP ($1,435,135.32) sources.
The subject work plan was funded by TDC Beach renourishment Fund (195). Accordingly,
FDEP reimbursement received pursuant to the agreement will be deposited in TDC Fund (195).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. - CMG
RECOMMENDATION: To approve Amendment No. 2 to Contract No. 14C01 with the Florida
Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for Collier County state approved work and make a
finding that this item promotes tourism.
6.A.3
Packet Pg. 66
01/27/2020
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning,
Impact Fees and Program Management Division, Growth Management Department
ATTACHMENT(S)
1. 14CO1 DEP CO 2 (PDF)
6.A.3
Packet Pg. 67
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 6.A.3
Doc ID: 11345
Item Summary: Recommendation to approve Amendment No. 2 to Contract No. 14C01 with the
Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach
Management Funding Assistance Program for Collier County state approved work and make a finding
that this item promotes tourism.
Meeting Date: 01/27/2020
Prepared by:
Title: Accountant – Capital Project Planning, Impact Fees, and Program Management
Name: Gail Hambright
01/14/2020 2:06 PM
Submitted by:
Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program
Management
Name: Amy Patterson
01/14/2020 2:06 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/16/2020 8:35 AM
Tourism Jack Wert Director Completed 01/16/2020 9:47 AM
Corporate Business Operations Sean Callahan Executive Director Completed 01/16/2020 11:08 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:06 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
6.A.3
Packet Pg. 68
6.A.3.a
Packet Pg. 69 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 70 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 71 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 72 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 73 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 74 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 75 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 76 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
6.A.3.a
Packet Pg. 77 Attachment: 14CO1 DEP CO 2 (11345 : 14CO1 Amendment #2)
01/27/2020
EXECUTIVE SUMMARY
Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming April
2020 Sports Tourism Events including the Alligator Alley Baseball Tournament up to $6,750 and
the Naples BMX State Race up to $6,000 and make a finding that these expenditures promote
tourism.
OBJECTIVE: To support the hosting cost for two sporting events in April 2020 with a goal to attract
participants and spectators to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in April
2020. The Tourism Division Sports Marketing Team has attracted these events to our community. The
projected hosting costs are based on experience with these same or similar events, the event funding
application request, and the projected room nights from the event organizer. Event expenditures are the
responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event
organizer for field rental costs, and operation support expenses based on room night visitation delivered to
Collier County from the event participants and fans. These expenditures are authorized to be reimbursed
through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for these sports events are subject to TDC recommendation and Board approval.
Alligator Alley Baseball Tournament is scheduled for April 3-5, 2020 for the eighth year at North
Collier Regional Park, Veteran’s Park, and Golden Gate Park. This is a youth boys baseball event ages 7 -
16 years old. The event is projected to attract 400 athletes and to generate 350 room nights in the County,
direct visitor spending of $190,528 and TDT revenue of $2,625. The expenses to be paid for the 2020
event will be assistance with facility rental, and operating expenses up to $5,250 and parks staff overtime
up to $1,500 for a total of $6,750.
Year Projected April
2020
April 2019
Direct Spending $190,528 $169,151
TDT Revenue $2,625 $2,019
Room Nights 350 313
Acquisition Cost $15 (for $5,250) $15(for $4,695)
Naples BMX State Race is scheduled for April 3-5, 2020 for the first time at Golden Gate Community
BMX Track. This is a boys and girls BMX bike racing event, ages 2 years old to 70 years old. The
youngest ages will ride Strider bikes- these unique bikes do not have pedals. The event is projected to
attract 700 athletes and to generate 400 room nights in the County, direct visitor spending of $354,211
and TDT revenue of $3,000. The expenses to be paid for the 2020 event will be assistance with facility
rental, and operating expenses up to $6,000.
7.A
Packet Pg. 78
01/27/2020
Year Projected April
2020
April 2019
Direct Spending $354,211 No Event
TDT Revenue $3,000
Room Nights 400
Acquisition Cost $15 (for $6,000)
FISCAL IMPACT: Funding of up to $6,750 for the Alligator Alley Baseball Tour nament and funding
up to $6,000 for the Naples BMX State Race is included in the FY 20 Tourism Division budget in Fund
184 for Sports Marketing Event support. This will leave a balance of $485,385 for the remaining events in
FY 20 ($498,135-$12,750).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourism
Development Tax Promotion Funds to support the upcoming April 2020 Sports Tourism Event up to a
total of up to $12,750 based on delivered room nights in Collier County and make a finding that these
expenditures promote tourism.
Prepared by: Nicole King, Sports Marketing Manager
ATTACHMENT(S)
1. April Applications Jan 27 TDC (PDF)
7.A
Packet Pg. 79
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 11344
Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support
the upcoming April 2020 Sports Tourism Events including the Alligator Alley Baseball Tournament up to
$6,750 and the Naples BMX State Race up to $6,000 and make a finding that these expenditures promote
tourism.
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/14/2020 12:46 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2020 12:46 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/14/2020 12:48 PM
Tourism Jack Wert Director Completed 01/14/2020 1:52 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/15/2020 8:56 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:17 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
7.A
Packet Pg. 80
7.A.1
Packet Pg. 81 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 82 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 83 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 84 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 85 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 86 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 87 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 88 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 89 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 90 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 91 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 92 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 93 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 94 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 95 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 96 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 97 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 98 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 99 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 100 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 101 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 102 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 103 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
7.A.1
Packet Pg. 104 Attachment: April Applications Jan 27 TDC (11344 : Sports Event Funding Requests - April)
01/27/2020
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to
J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a three-
year period and to make a finding that this expenditure promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To provide funding for tourism promotional expenses with the Tourism Division.
CONSIDERATIONS: The J.W. Marriott is our largest group meeting resort property in Collier County,
and they are an important partner in many of our destination marketing and promotional strategies.
The Tourism Division has had an Exemption in place since September 3, 2019 for a not to exceed amount
of up to $49,000. We have participated in numerous promotions with the Marriott since that time and
have reached the previously approved amount. We are requesting the Board to approve expenditures, not
to exceed $100,500 annually for a period of three years, to accommodate our ongoing participation in the
additional marketing opportunities afforded us. These opportunities will include, but are not limited to:
• Accommodations and food and beverage for visiting journalists, tour operators, sports event
organizers
• Group meeting incentives under the BCC approved RFP Incentive program, group event
sponsorships
• Audio Visual equipment rental, off-site event transportation
• CVB Events for Collier County tourism partners
FISCAL IMPACT: Funding for these J.W. Marriott promotional opportunities and marketing programs
are included in the Tourism Division FY20 approved budget in Fund 184. Funding for FY21 and FY22
will be included in the annual Tourism Division marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To authorize expenditures through an Exemption from the Competitive
Process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a
three-year period and to make a finding that this expenditure promotes tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. FY20 Exemption Request 147 - JW Marriott Marco Island (BCC Approval) (PDF)
7.B
Packet Pg. 105
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 11348
Item Summary: Recommendation to authorize expenditures through an Exemption from the
Competitive Process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per
year for a three-year period and to make a finding that this expenditure promotes tourism.
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/14/2020 2:45 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2020 2:45 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/14/2020 2:52 PM
Tourism Jack Wert Director Completed 01/14/2020 4:53 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/16/2020 3:50 PM
County Attorney's Office Colleen Greene Attorney Review Completed 01/17/2020 9:02 AM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
7.B
Packet Pg. 106
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
Requester Name:Vendor Name:
Division:Item / Service:
Budget Year:1RWWR([FHHG
per Fiscal Year:
One time purchase:Multiple purchases:Requested
date range:_________________
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services –subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
2. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose:Describe in detail, the purpose of the requested item(s).
Requester:Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
2UGHVLJQHH
Signature: Date:
For Procurement Use Only:
One time approval One year approval Multi-Year Approval: Start ____________ End ____________
Exemptions from the Competitive Process
Jack Wert J.W. Marriott Marco Island
Tourism Promotional Expenses and RFP Enhancements
FY20 $100,500
10-1-2019 to 9-30-2022
These expenditures cover tourism promotional expenses including accommodations, Food & Beverage, Audio Visual equipment
rental, event transportation, Familiarization visits (Fam's), sponsorships, Meeting planner Site visits, Public Relations journalists, tour
operator and travel agent visits. These expenditures also include Request for Proposal Enhancement (RFPE) funds that are used to
attract group meeting attendee business to Collier County. That program was approved by the BCC on 2/22/2011, Item # 10C
The overall purpose of these expenditures is to promote Collier County as a preferred destination
for group meetings, special and sports events and activities and vacations with an overall goal of
bringing more visitors and spending to Collier County businesses. The programs target group
and leisure meeting planners, travel agents, journalists and sports event organizers to bring their
customers here to spend their dollars at businesses throughout our community.
Jack Wert 12/8/2019
Jack Wert 12/8/2019
Sara Schneeberger
Catherine Bigelow
Replaces FY20 Exemption Request 010 - JW Marriott Marco Island
01/07/2020 09/30/2022
WertJack Digitally signed by WertJack
Date: 2019.12.08 17:18:40
-05'00'
WertJack Digitally signed by WertJack
Date: 2019.12.08 17:19:59
-05'00'
SchneebergerSara Digitally signed by
SchneebergerSara
Date: 2020.01.07 12:18:19 -05'00'
Cat Bigelow Digitally signed by Cat Bigelow
DN: cn=Cat Bigelow, o=Collier County
Government, ou=Procurement Services,
email=catherinebigelow@colliergov.net, c=US
Date: 2020.01.09 09:37:07 -05'00'
7.B.1
Packet Pg. 107 Attachment: FY20 Exemption Request 147 - JW Marriott Marco Island (BCC Approval) (11348 : Exemption from Competitive Process - JW
01/27/2020
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to
Visit Florida for destination marketing programs for a three-year period in the amount of $125,000
per year and to make a finding that these expenditures promote tourism.
OBJECTIVE: To provide destination marketing services to the Tourism Division.
CONSIDERATIONS: Visit Florida is the official destination marketing organization for the state of
Florida. They provide marketing programs, grants, co-op advertising and trade show registrations at a
reduced cost to their partners. The Tourism Division is a member of Visit Florida and as such has ongoing
opportunities to participate in these exclusive marketing opportunities with Visit Florida.
The Tourism Division has had an Exemption in place since September 6, 2019 for a not to exceed amount
of $49,000. We have participated in numerous Visit Florida programs since October 1 st and have now
reached the previously approved amount. We are requesting the Board to approve expenditures, not to
exceed $125,000 annually for a period of three years, to accommodate our ongoing participation in the
additional marketing opportunities afforded us. These opportunities will include, but are not limited to:
• Domestic and International Trade show participation
• Co-op advertising opportunities both domestic and International to include paid advertising,
social media, digital media, outdoor advertising and brochure distribution
• Tourism Industry educational conferences
• Membership fees
FISCAL IMPACT: Funding for these Visit Florida marketing programs are included in the Tourism
Division FY 20 approved budget in Fund 184.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To authorize expenditures through an Exemption from the Competitive
Process to Visit Florida for destination marketing programs for a three-year period in the amount of
$125,000 per year and to make a finding that these expenditures promote tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. FY20 Exemption Request 148 - Visit Florida (BCC Approval) (PDF)
7.C
Packet Pg. 108
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 11349
Item Summary: Recommendation to authorize expenditures through an Exemption from the
Competitive Process to Visit Florida for destination marketing programs for a three-year period in the
amount of $125,000 per year and to make a finding that these expenditures promote tourism.
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/14/2020 3:01 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/14/2020 3:01 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/14/2020 3:01 PM
Tourism Jack Wert Director Completed 01/14/2020 3:26 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/15/2020 8:57 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:07 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
7.C
Packet Pg. 109
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
Requester Name:Vendor Name:
Division:Item / Service:
Budget Year:1RWWR([FHHG
per Fiscal Year:
One time purchase:Multiple purchases:Requested
date range:_________________
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services –subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
2. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose:Describe in detail, the purpose of the requested item(s).
Requester:Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
2UGHVLJQHH
Signature: Date:
For Procurement Use Only:
One time approval One year approval Multi-Year Approval: Start ____________ End ____________
Exemptions from the Competitive Process
Jack Wert Visit Florida
Tourism Registrations, Dues, Advertising, PR
FY20-FY 22
$125,000
10/1/2019-9/30/2022
Registrations for trade shows, conferences, and advertising developed by Visit Florida for
co-operative use by Visit Florida partners like our Tourism Division to participate in these events
at a reduced cost to assist us in promoting Collier County to potential visitors worldwide.
Visit Florida is the State of Florida's tourism marketing organization and offers very specialized
trade shows, tourism industry conferences and related advertising and promotional
opportunities. We are not able to access these opportunities for any other entity except as a dues
paying partner of Visit Florida.
Jack Wert
12/23/2019
Jack Wert
12/23/2019
Sara Schneeberger
Catherine Bigelow
Replaces FY20 Exemption Request 021 - Visit Florida
01/07/2020 09/30/2022
WertJack Digitally signed by WertJack
Date: 2019.12.23 18:35:01
-05'00'
WertJack Digitally signed by WertJack
Date: 2019.12.23 18:35:26
-05'00'
SchneebergerSara Digitally signed by
SchneebergerSara
Date: 2020.01.07 12:42:26 -05'00'
Cat Bigelow Digitally signed by Cat Bigelow
DN: cn=Cat Bigelow, o=Collier County
Government, ou=Procurement Services,
email=catherinebigelow@colliergov.net, c=US
Date: 2020.01.09 09:38:37 -05'00'
7.C.1
Packet Pg. 110 Attachment: FY20 Exemption Request 148 - Visit Florida (BCC Approval) (11349 : Exemption Request - Visit Florida)
01/27/2020
EXECUTIVE SUMMARY
Recommendation to approve the First Amendment, additional funding up to $50,000, and authorize
payment of freight for fulfillment services to Contract 18-7281R Tourism Fulfillment and Call
Center Services and make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain approval to fund the fulfillment services section of Contract 18 -7281R for
Tourism Fulfillment and Call Center Services.
CONSIDERATIONS: Tourism Fulfillment and Call Center Services Agreement 18-7281R in the
annual amount of $21,772.97 was approved by the Board of County Commissioners (Board) on October
9, 2018 (Agenda Item 16F4). Subsequently, staff learned that funding for the fulfillment and freight cost
component of the contract was inadvertently omitted from the executive summary approved by the Board.
As a result, staff incurred freight costs, in the amount of $542.01, that will need authorization for
payment. Staff estimates annual fulfillment costs up to $50,000 based on historical spend for this service
and increased freight, storage and per piece fulfillment costs.
On November 5, 2019 Faneuil informed County staff that the current sub-contractor would be closing,
and all fulfillment services would stop by November 30, 2019. Faneuil provided the county with an
alternate sub-contractor; however, that vendor could not respond to our time sensitive fulfillment needs.
Staff approached Faneuil with a suggested list of in state vendors that were providing this service to other
government agencies and Van Dee, located in Fort Lauderdale, has indicated they are able to assume
these fulfillment responsibilities with no interruption.
FISCAL IMPACT: The contract amount is up to $71,772.97 annually for call center services
($21,772.97) and fulfillment services ($50,000). Funding is included in the FY 20 Tourism Division
budget in Tourism Promotion Fund 184.
GROWTH MANAGEMENT IMPACT: There is no Growth Management Impact associated with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council will review the
amendment at the January 27, 2020 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the First Amendment, additional funding up to $50,000, and
authorize payment of freight, for fulfillment services to Contract 18-7281R, Tourism Fulfillment and Call
Center Services and make a finding that this item promotes tourism.
Prepared by: Jack Wert, Tourism Division Director
ATTACHMENT(S)
1. Stamped Contract Amendment #1 (PDF)
2. 18-7281R Faneuil_ContractFullyExecuted (PDF)
3. 18-7281R ExecSumm_16F4_10-9-18(flat) (PDF)
7.D
Packet Pg. 111
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.D
Doc ID: 11364
Item Summary: Recommendation to approve the First Amendment, additional funding up to
$50,000, and authorize payment of freight for fulfillment services to Contract 18 -7281R Tourism
Fulfillment and Call Center Services and make a finding that this expenditure promotes tourism.
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/15/2020 3:58 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/15/2020 3:58 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/15/2020 3:58 PM
Tourism Jack Wert Director Completed 01/15/2020 9:53 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/16/2020 9:15 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:12 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
7.D
Packet Pg. 112
7.D.1
Packet Pg. 113 Attachment: Stamped Contract Amendment #1 (11364 : Faneuil Contract Amendment #1)
7.D.1
Packet Pg. 114 Attachment: Stamped Contract Amendment #1 (11364 : Faneuil Contract Amendment #1)
7.D.1
Packet Pg. 115 Attachment: Stamped Contract Amendment #1 (11364 : Faneuil Contract Amendment #1)
7.D.1
Packet Pg. 116 Attachment: Stamped Contract Amendment #1 (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 117Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 118Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 119Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 120Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 121Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 122Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 123Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 124Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 125Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 126Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 127Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 128Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 129Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 130Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 131Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 132Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 133Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 134Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 135Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7.D.2Packet Pg. 136Attachment: 18-7281R Faneuil_ContractFullyExecuted (11364 : Faneuil Contract Amendment #1)
7281R, “Tourism Fulfillment and Call Center Services” to
7281R, “Tourism Fulfillment and Call Center Services” to
7.D.3
Packet Pg. 137 Attachment: 18-7281R ExecSumm_16F4_10-9-18(flat) (11364 : Faneuil Contract Amendment #1)
7281R, “Tourism Fulfillment and Call
Center Services” to Faneuil, Inc., for $21,772.97, authorize the Chairman to execute the associated
–
–
7.D.3
Packet Pg. 138 Attachment: 18-7281R ExecSumm_16F4_10-9-18(flat) (11364 : Faneuil Contract Amendment #1)
7.D.3
Packet Pg. 139 Attachment: 18-7281R ExecSumm_16F4_10-9-18(flat) (11364 : Faneuil Contract Amendment #1)
7.D.3
Packet Pg. 140 Attachment: 18-7281R ExecSumm_16F4_10-9-18(flat) (11364 : Faneuil Contract Amendment #1)
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Item Summary: Marketing Partner Reports
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/17/2020 7:36 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/17/2020 7:36 AM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/17/2020 7:37 AM
Tourism Jack Wert Director Completed 01/17/2020 8:59 AM
Corporate Business Operations Kelly Green Executive Director Skipped 01/17/2020 2:04 PM
County Attorney's Office Kelly Green Attorney Review Skipped 01/17/2020 2:42 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
10.A
Packet Pg. 141
Marketing Partner
Reports
January, 2020
10.A.1
Packet Pg. 142 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
RESEARCH REPORT
Klages Research &
Research Data Services, Inc.
10.A.1
Packet Pg. 143 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Collier County Tourism Research
Presented by:
Research Data Services, Inc.
January 2020
December 2019
Presented to:
The Collier County Tourist
Development Council
10.A.1
Packet Pg. 144 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 4
Economic Indicators
10.A.1
Packet Pg. 145 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 5
Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700
2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300
2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300
2018 30,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30,700
2019 31,800 32,300 31,900 31,400 30,500 27,900 27,300 27,100 27,700 29,400 32,000
22,000
24,000
26,000
28,000
30,000
32,000
34,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector. (May 2017 through December 2018 employment projections revised as of
March 11, 2019 reporting.)
2015
2016
2017
2018
2019
10.A.1
Packet Pg. 146 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 6
Calendar Year 2019
January –December
Collier Visitor Profile
10.A.1
Packet Pg. 147 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 7
Collier Tourism Metrics
Calendar Year 2019 (January –December)
Number of
Visitors
Room Nights
Economic Impact
•1,928,600
•+5.8%∆
•2,532,900
•+6.4%∆
•$2,314,772,300
•+8.1%∆
10.A.1
Packet Pg. 148 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 8
Visitor Origins
Calendar Year 2019 (January –December)
# of Visitors 2019 ∆ %
Florida 686,680 +4.1
Southeast 126,193 +5.4
Northeast 360,832 +4.5
Midwest 295,673 +6.8
Canada 47,090 +27.4
Europe 309,349 +5.3
Other 102,783 +12.8
Total 1,928,600 +5.8
10.A.1
Packet Pg. 149 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 9
RDS Occupancy/ADR
Calendar Year 2019 (January –December)
Occupancy ADR
2018 2019 % ∆2018 2019 % ∆
Q1 89.4%87.6%-2.0%$329.3 $333.5 +1.3%
Q2 74.0%72.9%-1.5%$244.4 $250.0 +2.3%
Q3 65.3%64.5%-1.2%$150.8 $156.1 +3.5%
October 64.1%67.5%+5.3%$169.4 $176.7 +4.3%
November 77.2%76.8%-0.5%$188.4 $186.0 -1.3%
December 74.7%76.9%+2.9%$253.0 $256.6 +1.4%
Q4 72.0%73.7%+2.4%$203.6 $206.4 +1.4%
CY 75.2%74.7%-0.7%$232.0 $236.5 +1.9%
10.A.1
Packet Pg. 150 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 10
Collier Comp Set
Occupancy ADR RevPAR
2019 % ∆2019 % ∆2019 % ∆
Naples MSA 64.5%-2.2 $240.15 +3.0 $154.96 +0.8
Naples Upscale 73.4%+1.4 $306.03 +3.4 $224.63 +4.9
Miami-Hialeah 75.7%-1.2 $190.89 -1.3 $144.51 -2.5
Florida Keys 77.0%-0.1 $272.55 +3.8 $209.85 +3.7
Ft. Myers 68.6%-0.9 $157.42 +0.6 $107.96 -0.3
Sarasota-Bradenton 65.2%-0.3 $138.83 -4.0 $90.52 -4.3
Clearwater 74.2%0.0 $157.94 +3.6 $117.17 +3.6
St. Petersburg 73.0%+4.6 $155.91 +2.3 $113.77 +7.0
Palm Beach County 71.6%-1.6 $182.32 +1.1 $130.56 -0.5
Ft. Lauderdale 75.8%-1.3 $145.93 -1.8 $110.54 -3.0
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2019 (January –November)
10.A.1
Packet Pg. 151 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 11
Collier Comp Set –Occupancy (%)
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2019 (January –November)
Trans % ∆18-19 Grp % ∆18-19 Total
Naples MSA 39.7%-3.3 24.7%-0.3 64.5%
Miami-Hialeah 56.4%-1.2 15.1%-0.6 75.7%
Florida Keys 67.7%+0.4 8.9%-1.7 77.0%
Ft. Myers 52.6%+1.7 14.3%-12.2 68.6%
Sarasota-Bradenton 50.9%+0.9 13.1%-6.4 65.2%
Clearwater 55.6%-0.3 18.5%+0.3 74.2%
St. Petersburg 54.8%+5.7 16.9%+1.6 73.0%
Palm Beach County 50.5%+0.8 19.7%-7.2 71.6%
Ft. Lauderdale 56.0%+1.5 15.5%-7.9 75.8%
10.A.1
Packet Pg. 152 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 12
Collier Comp Set –ADR ($)
Trans % ∆18-19 Grp % ∆18-19 Total
Naples MSA $254.23 +1.7 $218.32 +6.0 $240.15
Miami-Hialeah $192.82 -2.5 $207.78 +2.5 $190.89
Florida Keys $273.73 +3.7 $267.85 +4.2 $272.55
Ft. Myers $165.76 +0.2 $136.32 +1.5 $157.42
Sarasota-Bradenton $143.44 -3.7 $128.31 -4.3 $138.83
Clearwater $164.36 +4.6 $138.74 +0.6 $157.94
St. Petersburg $158.29 +1.4 $151.81 +4.7 $155.91
Palm Beach County $183.19 -0.1 $186.66 +4.2 $182.32
Ft. Lauderdale $143.97 -2.5 $164.66 +0.3 $145.93
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2019 (January –November)
10.A.1
Packet Pg. 153 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 13
December 2019
Collier Visitor Profile
10.A.1
Packet Pg. 154 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 14
Visitation/Economic Impacts of Tourism
Collier December 2019
Visitors
2019
181,000
2018
170,700
Room Nights
2019
221,000
2018
203,800
Economic
Impact
2019
$244,068,600
2018
$220,622,700
%∆
+8.4
December
%∆
+10.6
* According to the Florida Department of Business and Professional
Regulation (DBPR), Collier transient lodging inventory has grown by 533
units (+5.3%) since December of 2018. (2018: 10,001; 2019: 10,534)
%∆
+6.0
10.A.1
Packet Pg. 155 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 15
Occupancy/Room Rates
Collier December 2019
Occupancy 74.7%76.9%+2.9
ADR $253.0 $256.6 +1.4
RevPAR $189.0 $197.3 +4.4
2018 2019*% ∆
* According to the Florida Department of Business and Professional Regulation (DBPR),
Collier transient lodging inventory has grown by 533 units (+5.3%) since December of
2018. (2018: 10,001; 2019: 10,534)
10.A.1
Packet Pg. 156 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 16
RDS Occupancy/ADR
December 2019
Midweek Weekend
Occupancy 75.1%78.7%
ADR $251.4 $278.3
December 2019
* Please note that only 54.8% of properties responding provided usable
midweek/weekend breakout data this month.
10.A.1
Packet Pg. 157 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 17
Visitor Metrics
Collier’s December visitation originates from the
following primary market segments:
Collier December 2019
December Visitation 2019 Visitor #∆%
Florida 68,237 +3.8
Southeast 12,127 -2.7
Northeast 23,349 -1.6
Midwest 29,503 +8.0
Canada 5,068 +2.4
Europe 30,951 +14.8
Other 11,765 +23.1
Total 181,000 +6.0
10.A.1
Packet Pg. 158 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 18
Visitor Metrics
Compared to last December, 61.7%of Collier lodging
managers report their three month forward
reservations levels as “up.”
Collier December 2019
% of Properties (December)
Reporting Reservations 2018 2019
Up 54.5%61.7%
The Same 20.6 27.1
Down 24.9 11.2
10.A.1
Packet Pg. 159 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 19
Collier Comp Set
November 2019
Occupancy ADR RevPAR
2019 % ∆2019 % ∆2019 % ∆
Naples MSA 67.4%+5.0 $203.93 +3.0 $137.42 +8.1
Naples Upscale 77.4%+10.8 $270.31 +5.4 $209.22 +16.8
Miami-Hialeah 78.3%+3.8 $177.06 -0.6 $138.61 +3.1
Florida Keys 78.5%+4.4 $254.89 +2.8 $200.08 +7.2
Ft. Myers 68.2%+2.3 $127.79 +4.9 $87.17 +7.3
Sarasota-Bradenton 60.5%-1.0 $117.59 -5.5 $71.09 -6.4
Clearwater 66.5%+3.8 $131.26 +3.4 $87.31 +7.3
St. Petersburg 65.6%+4.1 $135.48 +5.5 $88.87 +9.8
Palm Beach County 74.5%+3.6 $165.98 +1.8 $123.67 +5.5
Ft. Lauderdale 78.7%+5.1 $142.69 +2.1 $112.31 +7.3
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 160 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 20
Collier Comp Set –Occupancy (%)
November 2019
SOURCE: SMITH TRAVEL RESEARCH, INC.
Trans % ∆18-19 Grp % ∆18-19 Total
Naples MSA 43.3%+15.5 23.7%-10.3 67.4%
Miami-Hialeah 58.1%+5.0 16.0%+0.2 78.3%
Florida Keys 66.7%+5.2 11.4%+0.6 78.5%
Ft. Myers 47.0%+5.8 19.2%-9.3 68.2%
Sarasota-Bradenton 46.5%+5.7 12.6%-22.9 60.5%
Clearwater 45.4%+2.4 21.1%+6.8 66.5%
St. Petersburg 48.5%+11.5 15.9%-8.2 65.6%
Palm Beach County 51.8%+10.5 22.0%-9.3 74.5%
Ft. Lauderdale 58.7%+6.7 16.1%+2.1 78.7%
10.A.1
Packet Pg. 161 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 21
Collier Comp Set –ADR ($)
November 2019
Trans % ∆18-19 Grp % ∆18-19 Total
Naples MSA $214.97 +3.4 $185.70 +0.5 $203.93
Miami-Hialeah $178.53 -1.2 $191.47 +0.9 $177.06
Florida Keys $254.01 +1.8 $263.45 +8.4 $254.89
Ft. Myers $134.62 +4.2 $116.58 +7.0 $127.79
Sarasota-Bradenton $119.81 -3.7 $115.72 -8.6 $117.59
Clearwater $134.36 +6.2 $124.63 -2.7 $131.26
St. Petersburg $133.85 +4.5 $142.74 +6.9 $135.48
Palm Beach County $166.33 +1.2 $167.76 +2.9 $165.98
Ft. Lauderdale $141.13 +2.7 $158.74 +0.2 $142.69
SOURCE: SMITH TRAVEL RESEARCH, INC.
10.A.1
Packet Pg. 162 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 22
First Time Visitors (% Yes)
Collier December 2019
3.5 2.6
34.2 34.6
37.7%37.2%
0
15
30
45
2018 2019
%
New Market Share Gain from FL
10.A.1
Packet Pg. 163 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 23
Percent Group Business
Collier December 2019
27.3 27.0
20
21
22
23
24
25
26
27
28
Group
%
2018 2019
10.A.1
Packet Pg. 164 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 24
Visitor Perceptions
Collier December 2019
•97.3%Satisfaction 98.4%
•95.5%Would Recommend 96.1%
•14.6%More Expensive 12.0%
•93.5%Plan to Return 94.5%
2018 2019
10.A.1
Packet Pg. 165 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 25
Average Age/Median Income
Collier December 2019
•50.1
Average Age (years)49.8
•$164,175 Median HH Income $166,724
2018 2019
10.A.1
Packet Pg. 166 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 26
Airports of Deplanement (Top Four)
Collier December 2019
65.8
19.8
4.8 6.4
66.5
18.6
5.5 5.3
0
10
20
30
40
50
60
70
RSW Miami Orlando/Sanford Ft. Lauderdale
%
2018 2019
% of Visitors Who Fly
2018 63.1%
2019 64.8%
10.A.1
Packet Pg. 167 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 27
Party Size/LOS
This December, visitor party size averaged 2.7
travelers who stayed for 3.2 nights in the Naples,
Marco Island, Everglades area (December 2018:
2.8 people; 3.1 nights).
Collier December 2019
10.A.1
Packet Pg. 168 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01.16.20 28
Information
Fully 94.4% consult the web for trip information,
with some 79.2% making bookings for their trip
online.
Collier December 2019
10.A.1
Packet Pg. 169 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
2020 CHICAGO WINTER TAKEOVER
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Packet Pg. 170 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Vacation Well Chicago Overview
The goal of our Chicago Winter Takeover promotion was to entice Chicago residents to plan their
winter escape to Florida’s Paradise Coast.
The takeover reaches Chicagoans as they are going about their day and
making their cold commute to their offices and workplaces.
Dates: 12/16 through 2/23
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Packet Pg. 171 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Morning Television in Chicago
Wake up Chicago!
Our female target audience’s favorite morning show is The Today Show.
We have a schedule running on Chicago’s NBC 5 WMAQ. Every day during the Today Show as they
started their day, they saw everything they can do in Paradise to Vacation Well.
Dates: 12/16-12/29, 1/6-1/19
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Vacation Well Video Walls
Get moving!
Massive video wall in the major Clark & Lake CTA station showing amazing landscapes of our
warm weather destination
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Vacation Well Warming Stations
Stay warm!
We offered Chicagoans warmth with sun drenched ads in CTA Warming Stations as they waited for their
train.
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Packet Pg. 176 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Vacation Well Transit Stations
Trudge on!
42 Digital Screens on CTA Train
Platforms across Chicago
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Vacation Well Coffee Sleeves
Stop for a cup of joe!
90,000 Coffee Sleeves are currently gracing coffee cups in 21 coffee shops around the core business and
shopping districts of Chicago from 12/30 through 2/23.
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Vacation Well Coffee Sleeves
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Vacation Well Coffee Sleeves
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Vacation Well Coffee Sleeves
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Come in from the cold and enjoy our treat!
As those ice-chilled northerners trudged back to work the first Tuesday after the holidays, stopping into their
favorite coffee shops, they were treated to warm cups of coffee with sleeves showcasing the Paradise Coast.
Vacation Well Consumer Coffee Activation
Tuesday 12/7 8-10am
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Vacation Well Happy Consumers
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Cinema Advertising
Enjoying their weekend indoors from the cold!
Chicago Winter Takeover -Cinema•:30 spots running in 3 theatres in Chicago with the most affluence
AMC Dine-In 600 N. Michigan 9
AMC Dine-In Block 37
AMC River East 21.•Started on Fri 12/20 when Star Wars premiered.•Spots ran before every movie showing, in every theatre, no more than
15 minutes prior to published showtime•Also ran on TV screens in concession and lobby areas.
Dates: Friday Dec 20th -Th Jan 16th
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Video to play Luxury :30
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Packet Pg. 185 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
The Vacation Well Effect
Although we know that with this traditional media
overlaying our digital media efforts, we don’t normally
expect an immediate spike in website traffic, we actually
did see something interesting occur.
Google Analytics shows a 30% increase in new users
from the launch of the Chicago campaign compared to
the previous period of time (the 4 weeks of the campaign
to date 12/16–1/14 vs the previous 4 weeks 11/16-
12/15).
This represents the largest spike of any of our Northeast
target markets.
So we have definitely generated some interest –and
some longing to Vacation Well.
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Packet Pg. 186 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
National Public Relations Update
TDC Meeting
Services conducted from
December 10 –January 10
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Packet Pg. 187 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Media Highlights
LHG PR EFFORTS –December 10 –January 10
Media Impressions: 1,477,240
Media Value: $71,525
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48
Miami Herald
December 7, 2019
UMV: 1,365,750
Media Value: $27,315
As a result of: Media Visit
Media Highlights
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49
The Meetings Magazine -Print
December 2019
Circulation: 40,000
Media Value: $42,780
As a result of: Media Outreach
Media Highlights
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50
The Meetings Magazine -
Online
December 13, 2019
UMV: 18,960
Media Value: $379
As a result of: Media Outreach
Media Highlights
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51
Media Highlights
Let’s Play Thru
December 11, 2019
UMV: N/A
Media Value: N/A
As a result of: Media Visit
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Foodie Flashpacker
December 16, 2019
UMV: 52,530
Media Value: $1,051
As a result of: Media Outreach
Media Highlights
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Packet Pg. 193 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
GROUP PRESS TRIP, JANUARY 9-12, 2020
•LHG has rooms secured at JW Marriott for the night of
Thursday, January 9th in addition to two nights at Edgewater
Beach Hotel. LHG coordinated dine-around on 5th Avenue
for night of 1/11.
•Confirmed Media includes:
•Tarra Gaines, PaperCity
•Ray Rogers, Purist
•Annie Tobey, Boomer Magazine
•Erica Bray, Freelance (Orbitz, Travelocity)
•Ashley Biggers, Freelance (AFAR)
Media Visits
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Packet Pg. 194 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
SOUTH JERSEY AAA, CHUCK DARROW –JAN. 4-6, 2020
•Journalist and his wife stayed at the JW Marriott Marco
Island Beach Resort on 1/3 and Inn on 5th from 1/4 –1/6.
•The couple participated in a dine-around on 5th Avenue
encompassing the following restaurants: Pazzo!, Chops City
Grill and Yabba Island Grill.
•Mr. Darrow informed the team that he enjoyed his visit and
expects his coverage to appear later this spring.
Media Visits (cont.)
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Packet Pg. 195 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Projects
NYC BON APPETIT TEST KITCHEN, FEBRUARY 27, 2020
•Client is partnering with Amelia Island CVB. The cost is
approximately $15,000 for space and majority of food.
•Runs from 6:30-9:30 p.m., brand confirming up to 50 journalists.
JANUARY NEWSLETTER
•Client forwarded newsletter content to LHG in late December.
Agency input all content and distributed the newsletter to all
partners on January 6th.
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Packet Pg. 196 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Media Outreach -Sampling
HOT TIP: WHAT’S NEW FOR 2020
•LHG distributed a hot tip to partners seeking information on what’s
new with the local hotels, restaurants and attractions. LHG
compiling responses and developing into a press release.
PITCH: SPRING BREAK DESTINATIONS
•In response to a lead received from USA Today seeking spring
break destinations that are free of spring breakers, LHG submitted
information on Florida’s Paradise Coast.
HARO: VALENTINE’S DAY TRIPS FOR ADVENTEROUS COUPLES
•LHG received a HARO lead seeking submissions regarding
Valentine’s Day trips that appeal to adventurous couples. Details
on the Everglades experiences were submitted.
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Packet Pg. 197 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Media Outreach –Sampling (cont.)
MEDIA VETTING: SUE COLLINS, BUCKHAVEN LIFESTYLE MAGAZINE,
JANUARY 20-23, 2020
•Outlet focuses on news surrounding the Buckhead/Brookhaven,
GA area with a readership of 100,000. Due to high season and
request of three nights and meals, LHG and Client will provide
recommendations on where to go.
MEDIA VETTING: MARK GORMAN, OHIO OUTSIDE, MARCH 23-30,
2020
•Based out of Cleveland, Mr. Gorman is looking to partake in
outdoor adventure activities during his stay. He noted coverage
would appear in April. The outlet’s media kit lists its monthly UMV
at 21K.
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Packet Pg. 198 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
PARADISE
PARADISEADV.COM
December 2019 DIGITAL –SOCIAL MEDIA SNAPSHOT
Naples, Marco Island, the Everglades CVB
58
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PARADISE
PARADISEADV.COM
59
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PARADISE
PARADISEADV.COM
60
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PARADISE
PARADISEADV.COM
61
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TOURIST TAX COLLECTIONS
Collier County Tax Collector
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PARADISECOAST.COM
MONTHLY REPORTING
December 2019
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Packet Pg. 209 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
EXECUTIVE SUMMARY
The site had more than 120,000 visits in December, a gain of 29% MoM but a decline of 12% YoY. Campaign traffic was a major factor –it was up 85% MoM but down 59% YoY.
YTD, however, visits and other key metrics had positive gains across the board. Visits were up 8%, pageviews were up 10% and both overall and homepage bounce rates improved.
Engagement improved in December, with time on site increasing 15% YoY and the overall bounce rate falling/improving 5% YoY. Organic –which made up 65% of all traffic –rose 22% YoY, helping to offset traffic losses and boost engagement. Despite the YoY drop in traffic, guide orders, deals pageviews and eBook views were up in December.
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Packet Pg. 210 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT
Performance (YOY)
o Total Visits: 120,484 12%
o Total Unique Visitors: 100,154
15%
o Total Pageviews: 208,089 13%
o Average Time on Site: 1.41 min
15%
o Overall Bounce Rate (BR): 62%
5%
o Homepage Bounce Rate: 57%
3%
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YEAR-TO-DATE SNAPSHOT
o Total Visits: 1.27 million 8%
o Total Unique Visitors: 1.04m 12%
o Total Pageviews: 2.26 million 10%
o Average Time on Site: 1.38 min 4%
o Overall Bounce Rate (BR): 63% 5%
o Homepage Bounce Rate (BR): 60%
14%
Performance (Year to Date)
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Packet Pg. 212 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
SIGNALS OF INTENT TO TRAVEL (SITS)
o Guide Orders: 572 12%
o E-Guide Views: 214 44%
o E-Newsletter Sign Ups: 279 29%
o Hotel Listing Views: 1,709 44%
o Deals Page Views: 2,622 9%
Goal Completions (YOY)
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Packet Pg. 213 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
BOOK DIRECT PERFORMANCE
o BookDirect Widget Searches: 782 433
o BookDirect Click-Thru's (Referrals to Properties):781 406
o Average Time Spent on Results Page (All Devices): 4.4 min 5.0 min
o Bounce Rate (BR): 32.98%12.5%
o Search-to-Referral Ratio:
Overall:100%94%
Desktop:171%217%
Mobile:35%25%
NOTE: Click-thru's can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings
Activity & Engagement (YOY)DEC 2019 DEC 2018
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Packet Pg. 214 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
MOBILE, TOP PAGES & GEO MARKETS
o Mobile Traffic: 72% of total traffic (including tablets)
o Most Viewed Pages: (1) Events landing page, (2) New Year’s Eve Fireworks event profile page,
(3) Dining landing page, (4) Homepage (5) Christmas Events article page
o Top State Markets: Florida, New York, Illinois, Texas, Michigan
o Top City Markets:Naples-Ft. Myers, Tampa-St. Pete, Miami-Ft. Lauderdale, Orlando, NYC
o International Sections (YOY Comparison):
•GERMANY: Visits (1,754) up 343%, time on site (1.18 min) up 21%, BR (66%) down 1%
•BRAZIL: Visits (185) down 6%, time on site (1.8 min) down 70%, BR (66%) up 5%
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Packet Pg. 215 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
ORGANIC TRAFFIC
o Organic was the largest source
of traffic in December, making up
65% of all traffic and driving
78,751 visits
o Compared to 64,458 visits in
December 2018, organic traffic
was up 22% YOY
o The organic bounce rate was
56%, which was the lowest
bounce rate of all four traffic
sources
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o Total Impressions:43K
o Total Clicks: 1.3K
o CTR: 2.98%
PERSONALIZED CONTENT
December Activity
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o Local Market (Naples)
o Impressions: 2,344
o CTR: 3.88%
o Drive Market (FL, GA, SC)
o Impressions: 2,702
o CTR: 3.77%
o Drive Market (ATL )
o Impressions:546
o CTR: 3.11%
PERSONALIZED CONTENT
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o Fly Market (NE General)
o Impressions: 1,770
o CTR:3.67%
o Fly Market (NYC)
o Impressions: 787
o CTR: 3.3%
o Fly Market (MW General)
o Impressions:761
o CTR: 4.07%
PERSONALIZED CONTENT
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PERSONALIZED CONTENT
o Fly Market (Chicago)
o Impressions:590
o CTR: 5.25%
o US Domestic (Default)
o Impressions:3,282
o CTR: 2.93%
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o International –Germany
o Impressions: 150
o CTR: 10.67%
o International –Brazil
o Impressions: 38
o CTR: 10.53%
PERSONALIZED CONTENT
o International –UK
o Impressions: 230
o CTR: 7.39%
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o Impressions:30,813
o Clicks: 867
o CTR: 2.81%
PERSONALIZED CONTENT
Fly In: E-News Promo
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Packet Pg. 222 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
PERSONALIZED CONTENT
Pages Per Visit
o Didn’t see PC: 1.2
o Saw PC: 2.9 67%
o Clicked PC: 5.5
219%
PC = Personalized Content
Average Time Spent
o Didn’t see PC: 0:38
o Saw PC: 3:07 122%
o Clicked PC: 5:50 315%
Bounce Rate
o Didn’t see PC: 76%
o Saw PC: 32% 48%
o Clicked PC: N/A
December Engagement
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Packet Pg. 223 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
RECOMMENDATIONS & KEY INSIGHTS
●To continue driving organic traffic and engagement, we recommend creating deeper content on narrow topics that align with high-opportunity search terms (below). Each topic below could be the focus of an optimized editorial page:
SEARCH VOLUME (monthly)CURRENT PAGE RANK
●Marco Island weather 22,200 12
●Big Cypress National Preserve*8,100 15
●Naples Pier*8,100 4
●Barefoot Beach 3,600 9
●Collier Seminole State Park 2,900 18
●Ten Thousand Islands 2,400 13
●Vanderbilt Beach*2,400 26
●Clam Pass Beach*720 8
*Arrivalist Point of Interest
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Packet Pg. 224 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
ON LINE HOTEL BOOKING SERVICES
Book Direct-JackRabbit Systems
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VISITATION AND
CUSTOMER SATISFACTION
DECEMBER 2019
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Packet Pg. 227 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
5,726 TOTAL VISITORS IN DECEMBER
December 2018 December 2019
Collier Museum at
Government Center 473 368
Naples Depot Museum 1,564 2,299
Marco Island Historical
Museum 1,867 1,425
Museum Of The Everglades 1,363 1,581
Immokalee Pioneer
Museum at Roberts Ranch 119 53
TOTAL 5,386 5,726
93,909 TOTAL VISITORS IN 2019
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0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
YEAR-TO -DATE CUMULATIVE
VISITATION COMPARISON
2017
2018
2019
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VISITOR RESIDENCYWhere are you from?
13%
28%
14%
38%7%
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How did you hear about us? (check all that apply)10.A.1
Packet Pg. 231 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
Were you welcomed by a Museum staff member or volunteer?
Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level.
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Packet Pg. 232 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations.
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Packet Pg. 233 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6
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Packet Pg. 234 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
COLLIERMUSEUMS.COM WEB VISITOR REPORT
New Visitor
Returning
Visitor 14.1%
85.9%
3,089 Total Users in December 20193,732 Total Sessions49,213 Total Users in 2019
In December 2019, CollierMuseums.com had 2,991 NEW site visitors, with490RETURNING site visitors.
3,089
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Site Demographics –Gender
December 2019
Female Male
COLLIERMUSEUMS.COM
WEB VISITOR DEMOGRAPHIC REPORT
39.75%
60.25%
18-24 25-34 35-44 45-54 55-64 65+
Site Demographics –Age
December 2019
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Packet Pg. 236 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
THANK YOU
Questions?
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Packet Pg. 238 Attachment: MARKETING PARTNER RPT Dec Activity (11373 : Marketing Partner Reports)
01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 11.A
Item Summary: Tourism Staff Reports
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/15/2020 12:34 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/15/2020 12:34 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/15/2020 12:35 PM
Tourism Jack Wert Director Completed 01/15/2020 1:14 PM
Corporate Business Operations Sean Callahan Executive Director Completed 01/16/2020 9:15 AM
County Attorney's Office Colleen Greene Attorney Review Completed 01/16/2020 3:18 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
11.A
Packet Pg. 239
DIRECTOR ACTIVITIES- Jack Wert- December ’19-Jan 2020
PERIOD AT A GLANCE 2020
2019
Number of Advocacy Contacts 5
6
Number of Trade Show/Conferences 3 3
Number of Tourism Industry/Inter Div. 7
9
Number of PR Interviews/Communications 7 7
7
Advocacy
• Attended Tourism Day in Tallahassee to meet with Collier Delegation on tourism issues
• Collier Chapter - Florida Restaurant & Hotel Association Board Meeting
• Collier County Corporate Business Meeting
• Destinations International Advocacy Committee Meetings
• Attended Christening of Sea Flight – new Pure Florida fishing charter boat at Tin City
Trade Shows/Tourism Industry Conferences
• Meetings with AVIAREPS on Brazil promotions
• Attend Florida Huddle Intl Tour Operator show in Jacksonville. Met with 30 tour operators
• Attended Adrian Awards in New York to receive 3 awards for Advertising Excellence
Tourism Industry & Intra-Division Meetings
• Internal Controls meeting to review current procedures
• Arts & Culture Strategic Plan- Planning for January & Billing
• Joe Veneto Creating Memorable Visitor Experiences workshop with 8 participants
• Meetings on Naming Rights progress with Superlative Group
• Meetings with Faneuil and with Van Dee on new fulfillment contract terms
• Meetings with Gordon River Greenway task force on branding of the trail and wayfinding signs
• Meeting with LaCita Local Organizing Committee on September 2020 LaCita Trade Show
Public Relations/Communications
• NY Media Event in January with Amelia Is and Naples
• Collier New Hire Orientations on Tourism
• Media interviews on tourism issues: WINK; NBC -2; ABC-9; Naples News, Bob Harden
Promotional Activities/Special Events
• Meetings with promoters of QBE Shootout and Chubb Classic for next events
• Meetings with Steve Quinn on FBU Top Gun event in 2020
• Meetings with Joe Veneto & CVB & Agency staff on promotion ideas for new visitor experiences
• Meeting with Gary Jones on Florida Golf Alliance media program & golf guide
Promotional Activities 5
11.A.1
Packet Pg. 240 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
Dec. 11, 2019 – Jan. 9, 2020
2019 2020
Number of Meeting Planner Contacts
48 86 Contacts
Number of RFP leads sent to hotel partners
16 40 with potential for 16,674 room
nights and $7,536,734.78 spend
Number of Groups booked
11 7 booked
Total Room Nights/Econ. Impact for Period
booked
$6,672,945.14 Direct spend
13,509 Room nights
$910.120.83 direct spend and 2,592
room nights booked
Number of RFP Enhancement (RFPE)
Requests
3 3
Number of RFPE’s to Contract
5 1 with 705 room nights
Site Visits & FAMS
4 2 sites
Number of Shows Attended 1 1 Meet Well hosted JW
Sales Activities this Period
• Attended and co- hosted Prevue Meet Well event at JW Marriott Marco Island Beach Resort – see trade show report –
appointments with 26 planners and attended all events for a 2-day show, showed destination video and welcomed
group – follow up complete and 2 RFP’s thus fare obtained.
• Two Sites assist and met with planners, Penn State and ILDA
• Preparation for IPEC Jan. 26-29, 2020
• Assisted team with marketing strategies for Veneto project
• Solicit Deals for website deals pages
• Continue processing all RFPE and upcoming trade show registrations.
• Staff meetings for sales department and tourism department attended.
• Wellness – Efforts continue with solicitation of partners and destination to encourage listings and wellness
events and happenings.
• Working with Internal Controls
• Joined memberships with Conference Direct –and plan to attend 2020 annual Meeting.
• joined memberships with HelmsBriscoe –
• Annual Stats – 2019 - RFP’s leads sent 663 all-time high record, booked 101 groups, Direct spending
potential on booked $30,121,671.14 with 48,420 room nights booked
11.A.1
Packet Pg. 241 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero – Travel Industry Sales Manager
December 11, 2019 – January 10, 2020
PERIOD AT A GLANCE
2019 2020
Number of Travel Agent Contacts
0 0
Number of Tour Operator
Contacts
35 0
Number of FAM’s/Site Visits
0 0
Number Trade Shows Attended 1 0
EVENTS RECAP:
No events for this period due to Holidays.
Leisure Sales Plan Update
West Coast of FL Coalition Sales Mission traveled to Spain January 13 – 17, 2020. The coalition members met
with tour operators, travel agents and airlines interested in sending future business to our area.
Leisure sales held several Collier tourism partner meetings in the office and formed a La Cita de las Americas
Welcome Reception Committee for the September 2020 conference at the JW Marriott Marco Island. Also
formed a post La Cita FAM Committee to assist with planning and executing 3 FAMs after the conference.
Met with Ladevi team to discuss 2020 marketing opportunities and creation of a new Spanish brochure for in -
country use in Argentina, Chile, Colombia and Mexico. We will print and store these brochures in each country
for use by CVB staff and our contracted representatives in Latin America for sales calls, training and trade
shows.
Planning West Coast FL Coalition for future Sales Mission to Colombia, scheduled for the week of February 10th.
11.A.1
Packet Pg. 242 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
PERIOD AT A GLANCE 2018 2019
Number of Travel Agent
201 1
Number of Meetings Contacts
Number of Wedding Planner 44 6
Number of Tour Operator
Number of FAM’s/Site Visits
Number Trade Shows Attended 2 1
Number of RFP’s Received
Specialty Markets
Michelle Pirre - Sales Assistant 12/10/2019-1/10/2019
Specialty Markets
January 4-5, 2020
FL Bridal & Wedding Expo
Attended the Florida Bridal and Wedding Expo in Ft Lauderdale. Successful show with many
consumers, both for traditional as well as LGBTQ destination weddings. We were able to connect
with 6 wedding planners and one romance travel agent in and around the Florida area all with
interest of adding Naples/Marco Island as a Destination on their websites. Trending in weddings
seems to be entire weekends dedicated to Bachelorette and Bachelor Parties. Golf weekends, Spa &
Wellness weekends all could be part of destination wedding marketing efforts.
Back in November the CVB Hosted a FAM Tour for Rachel Cavello from Outcoast and the beautifully
written article about our LGBTQ Friendly destination is finally posted to her site. You can read this
article here: https://www.outcoast.com/gay-florida-travel-exploring-naples-everything-you-need-to-know/
Soon to be published will be the second piece from this FAM on Fishmonger Approved, we will send a link
along when available.
The next show will be the NY Times Travel Show January 23-26th 2020. The CVB and the destination will have a
huge presence for the first time in the LGBTQ Travel Pavilion we are very excited to be attending and bringing
the JW Marriott Marco Island Beach Resort with us.
We are in the process of setting up a webinar specializing in LGBTQ training geared specifically for hospitality
partners. The webinar will be free for all to attend and offered to all our partners. Topics include LGBTQ
Conferences and Destination Weddings, what to expect with LGBTQ events, Pronouns- how to greet a guest
who is on the gender spectrum, what little things can you do to provide a warm welcoming experience to all
during LGBTQ conferences and events.
11.A.1
Packet Pg. 243 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
January 2019 TDC Monthly Report- December Sports Events & Activities Sports Team - James Hanrahan, Nikki King
Gatorade College Showcase Youth Soccer
Dec 7-8, 2019
Direct Impact $308,740 Economic Impact $436,363 Room Nights 544 TDC Funding Promoter $7,500 TDC Funding P & R OT $1,213 Acquisition Cost $16.02 Total ROI 13% TDT $3,781
Gatorade College Showcase Youth
Soccer Actual vs Projected Impact
Comparison
2019 Projected
2019 Actual 2018 Projected
New Event
2018 Actual
Direct Impact $289,963 $308,740 $304,901 $225,858 Room Nights 500 544 500 409 TDC Funding $7,500 $7,500 $7,500 $6,135 Acquisition Cost $15 $13.79 $15 $15 TDT $3,750 $3,781 $3,783 $3,076
Kelleher Firm Holiday Hoopfest Youth Basketball
Dec 27-30,2019
Direct Impact $183,148 Economic Impact $259,017 Room Nights 314 TDC Funding Promoter $4,710 TDC Funding P & R OT NA Acquisition Cost $15 Total ROI 17% TDT $2,182
11.A.1
Packet Pg. 244 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
Development Activities this Period – James Hanrahan
• Attended/worked Gatorade College Soccer Showcase at North Collier
• Attended Training with Internal Controls
• Conference Call with Barbara from Paradise Advertising to discuss 220 Sports Vision
• Attended Tourism monthly staff meeting
• Biweekly conference call with Sports Force and the County Manager’s Office to discuss Paradise Coast
Sports Complex
• Met with Parks and Recreation to discuss the CVB/Parks application
• Held final FBU conference call before the National Championship and Freshmen All American Game
• Weekly meeting with Parks to discuss upcoming events
• Met with third party booking agency TEAMINN to discuss sporting events in Collier County
• Met with Colleen Green from the County Attorney office to discuss partnership/sponsorship
agreements for potential promoters
• Met with Mary Shea to discuss Special Olympics Florida and potential collaborations
• Attended the QBE Shootout and networked with several local businesses and organizations
• Attended the FBU Futures Showcase at North Collier
• Attended and participated at the FBU Welcome and Orientation event
• Met with Margaret Bishop from Facilities for updates on the East Naples and Paradise Coast Sports
Complex projects
• Conference call with True Lacrosse to discuss potential lacrosse events for 2020
• Setup and attended the FBU Tour of the Paradise Coast Sports Complex for FBU Coaches and players
• Completed all Internal Control requirements for December
Kelleher Firm Holiday Hoopfest
Youth Basketball Actual vs Projected
Impact Comparison
2019 Projected
2019 Actual 2018 Projected 2018 Actual
Direct Impact $203,384 $183,148 $203,384 $236,003 Room Nights 375 314 375 376 TDC Funding $5,625 $4,710 $5,625 $5,625 Acquisition Cost $15 $15 $15 $14.96 TDT $2,813 $2,182 $2,813 $2,820
December Event Impact Annual Comparison
2019 2018 Number of Events 2 2 Direct Economic Impact $491,888 $461,861 Room Nights 858 785 Average Acquisition Cost $14.23 $14.98 TDT $5,963 $5,896 Funding Reimbursement to Promoters
$12,210
$11,760
11.A.1
Packet Pg. 245 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
• Completed al Collier University trainings for December
• Attended the CVB/Parks monthly meeting to discuss 2020 events
• Attended the FBU National Championship Games for 8U, 10U, and 6th grade
• Attended the FBU Freshmen All American Bowl game
Development Activities this Period – Nikki King
• Attended/worked Gatorade College Soccer Showcase at North Collier
• Attended Tourism monthly staff meeting
• Met with Parks and Recreation to discuss the CVB/Parks application
• Held final FBU conference call before the National Championship and Freshmen All American Game
• Weekly meeting with Parks to discuss upcoming events
• Met with third party booking agency TEAMINN to discuss sporting events in Collier County
• Met with Colleen Green from the County Attorney office to discuss partnership/sponsorship
agreements for potential promoters
• Attended the FBU Futures Showcase at North Collier
• Attended and participated at the FBU Welcome and Orientation event
• Conference call with True Lacrosse to discuss potential lacrosse events for 2020
• Setup and attended the FBU Tour of the Paradise Coast Sports Complex for FBU Coaches and players
• Completed all Internal Control requirements for December
• Completed al Collier University trainings for December
• Attended the CVB/Parks monthly meeting to discuss 2020 events
• Attended the FBU National Championship Games for 8U, 10U, and 6th grade
• Attended the FBU Freshmen All American Bowl game
• Processed November post event reports
11.A.1
Packet Pg. 246 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
11.A.1
Packet Pg. 247 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
PUBLIC RELATIONS & COMMUNICATIONS REPORT
PERIOD AT A
GLANCE
DECEMBER 2019
Number of Media
Contacts from CVB PR
December 2019 – 150
December 2018 – 300
DECEMBER
Number of
Journalists/Influencers
Hosted
December 2019 – 0
December 2018 – 10
DECEMBER
News Releases
December 2019 – 5
December 2018 – 10
DECEMBER
• Women March to Win
• Collecting the Masters Art Exhibition at Emillions Art
• FBU brings 3500+ elite football athletes to Collier County, turning Naples into
Football Paradise
• Everglades Seafood Festival
• Seminole Casino Hotel Joins Blue Zones Project
Publicity Highlights
December 2019 • As a result of working with Travelinmad and Nathan Aguilera of The
Foodie Flashpacker travel blog, this blog was created
https://www.foodieflashpacker.com/americas-next-hottest-foodie-
destination-2020/
• As a result of working with Gabe Aluisy of Let’s Play through, this YouTube
video was created https://youtu.be/qfN8ndbZ1v0 and this was posted on
the website letsplaythru.com
• As a result of Hosting Steve Waters of the Miami Herald the Miami Herald published Fishing in the 10,000 Islands can be magical, but it’s best to have a guide https://www.miamiherald.com/sports/article238091284.html
• As a result of hosting Jeffrey Lehmann of Weekend Explorer, a test segment
was completed in Mandarin Chinese for the Chinese TV market.
https://www.youtube.com/watch?v=fN4k-63zihg
• As a result of pitching Everglades City and Naples to journalist Gwen Pratesi, our area was featured in the U.S. News & World Report entitled, “30 Top Florida Weekend Getaways.” Included in the article is Naples listed at number 18 and Everglades City listed at number 23 as well as mentions of several partners.
https://travel.usnews.com/gallery/30-top-florida-weekend- getaways?slide=18
UMV: 23,921,839; Media Value: $478,437
• As a result of assisting David Swanson of The Meetings Magazine regarding a
Florida story, he included Naples in a piece entitled, “Fantastic Florida.”
Featured in the article was The Ritz-Carlton Naples. The piece appeared both
online and in the print version of the magazine.
11.A.1
Packet Pg. 248 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
PR Staff Activities:
• CRISIS COMMUNICATIONS
o Daily monitoring of red tide situation, updates to website Beach Conditions page
• MEDIA RELATIONS/UPCOMING MEDIA VISITS:
o Work on January Wellness FAM
o Liz Amore, vet for visiting destination in October
o Chuck Darrow FAM for AAA New Jersey in January – communicate and set up experiences
• NEWS MONITORING:
o Daily monitoring of Cision publicity results, make needed additions, deletions
o Manually track key CVB, tourism publicity, add to spreadsheet
o Manually track press trip publicity, add to spreadsheet
o Manually track destination publicity, add to spreadsheet
o Share news clips with partners featured
• MARKETING/ADVERTISING-RELATED PROJECTS
o Approve Consumer e-news
o Daily ongoing work to activate Visitor Guide product in data engine, add current description,
for all known visitor guide listings – and add new listings - that are not digitally activated
o Proof of the Visitor Guide complete
o Edited and updated Brew Trail Map
• PARTNERS, COMMUNITY, INDUSTRY ORGANIZATIONS
o Wrote PR and Social Media sections of partner newsletter and created distribution list.
• INDUSTRY CONFERENCES, PROFESSIONAL DEVELOPMENT
o Complete staff training
• STAFF, AGENCY, COUNTY MEETINGS
o Social media/website weekly team meetings
o Bi-monthly PR agency conference calls; emails and calls daily as needed
o Monthly website analytics meeting
o Monthly staff meeting
• WEBSITE EDITORIAL (Maria):
o Updates for Influencer and media webforms
o Weekly updates to Weather Outlook section of ParadiseCoast.com Beach Conditions page
o Updates to listings - descriptions, categories, or photos; Add new listings and events deals
• SOCIAL MEDIA
o Daily social media content creation, posting, interaction with followers (Buzzy)
o Daily update to Beach Conditions page photo gallery via CrowdRIff (Buzzy)
http://www.themeetingmagazines.com/ifmm/fantastic-florida/
UMV: 18,960
Media Value: $379
http://www.themeetingmagazines.com/wp-content/uploads/2019/PDFs_IFMM-
2019/IFMM-2019-12Dec-Issue-interactive.pdf
Circulation: 40,000
Media Value: $42,780
• As a result of information provided to Rusty Chinnis, he included an article in the
Anna Maria Island Sun Newspaper called “The Ups and Downs of Tides.”
https://issuu.com/annamariaislandsun/docs/december_18_2019_full_issue/22
11.A.1
Packet Pg. 249 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
DECEMBER 2019 DIGITAL & SOCIAL MEDIA REPORT
Buzzy Ford- Social Digital Coordinator
DECEMBER 2019
PERIOD AT A GLANCE
2019
2018
Twitter Accounts (3)
Twitter Tweets & DMs Sent: 161
Engagements: 1,565
Link Clicks: 78
Followers Gained: 54
Impressions: 78.5K
Twitter Tweets & DMs Sent: 158
Engagements: 1,452
Link Clicks: 130
Followers Gained: 56
Impressions: 88.8k
Facebook Accounts (3)
Facebook Posts Sent: 96
Engagements: 73,709
Link Clicks: 14,038
New Fans: 1,088
Impressions: 1,818,362
Facebook Posts Sent: 213
Engagements: 63,712
Link Clicks: 21,740
New Fans: 1,538
Impressions: 2,145,146
Instagram Accounts (2)
Instagram Media Sent: 28
Engagements: 2,923
Followers Gained: 236
Instagram Impressions: 481,948
Instagram Media Sent: 48
Engagements: 34,102
Followers Gained: 213
Instagram Impressions: 295,843
11.A.1
Packet Pg. 250 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
NOTABLE TASK S
• Ongoing Google DMO Project
• Update Paradise Coast Sports & Events Complex Webpage
• Build Qualtrics surveys
• Update and create various partner website listings
• Update Red Tide info on beach conditions webpage
• Website article updates
11.A.1
Packet Pg. 251 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
• Oversee Beasley Broadcasting promotion of FBU Events
• Revamp Meetings Website page
• Attend FBU Event
• Paradise Coast Experience Project
• Assist partner with Google issues
• Promote Paradise Coast Wellness Weekend
• Take on additional responsibly with PR Manager Vacancy
• 2020 Video Project research
• Process Internal Controls
• Video & Film FBU Paradise Coast Sports Complex Visit
11.A.1
Packet Pg. 252 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
MONTH/YEAR: DECEMBER 2019 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Visit USA Committee Ireland AGM – Dublin - 3 December 2019
Attended the Visit USA AGM in Dublin on behalf of Florida’s Paradise Coast. This proactive committee
is the leading travel industry body in Ireland promoting travel to the USA. An update on the market
was presented from Visit USA and overview of events proposed for 2020. As a destination we had the
opportunity to present to the committed and we highlight the new ‘wellness initiative’ within the
destination and update on hotel & property renovations. This was a key networking event and meet
with an estimated 30 travel industry members in attendance. Additional sales call were held
outside this meeting with leading tour operators.
Le ft - L- R: Oonagh McCullagh-Boyle, UK & Ireland
Office with Tony Lane, Visit USA Committee & Claire Doherty, Travel Department & Visit USA Chair
Below: L-R: Colleen Butler, Book-a-Bed, Oonagh McCullagh, UK & Ireland Office & Beverley Fly,
Book-a-Bed – attending the Visit USA committee meeting.
11.A.1
Packet Pg. 253 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
MARKET UPDATE:
UK & Ireland Market Overview
After nearly four years of indecision on whether Britain will exercise the Brexit vote, a decisive general
election result on 12 December will finally force the legislation through the government and the UK is
preparing to leave the EU on 31 January 2020.
The UK will now have a much more definitive direction in 2020, with trade deal negotiations starting
with all countries from 1 February 2020. The uncertainty for the past four years had weakened the
value of Sterling against all currencies but with the Conservatives’ win and the subsequent Brexit in
motion for January, the pound has strengthened in December and this will make overseas trips more
affordable and better value. We can expect a continued strengthening of the pound over the next
three months and therefore even more affordability for trips abroad.
2019 has been tumultuous year both politically and economically. It has been a particularly tough
year for the high-street, with well-known brands including Thomas Cook ceasing all trading.
Meanwhile, the climate crisis took centre stage, with the likes of Extinction Rebellion staging protests
around the world.
Travel Trends
Over the past decade, travel trends that dominated the headlines began to focus on climate change
and sustainability in travel took the spotlight. This was the decade that many consumers started to
proactively consider the effects of travel on the environment and become increasingly aware of their
impact on the planet. In turn, many companies focused on improving their credentials, from investing
in cleaner fuels and technologies, to helping travellers offset their carbon footprint.
Additionally, the trend for wellness has grown from strength to strength as travellers
seek out healthier, more active holidays. With several pillars to the trend, from food and
drink to outdoor adventure and spa, the demand for wellness holidays has opened new
opportunities for travel brands looking to lure tourists who want to escape their stressful
lives.
*NB: of particular relevance to Florida Paradise Coast recent initiative
Thirdly, as technology continued to change the way consumers live their daily lives, travel brands
adopted next-generation marketing tools, helping to persuade more customers to spend their money
on extra products and services in the never-ending quest to boost revenue. Huge amounts of data
and advances in analytics technology have enabled travel marketers to effectively upsell and cross-sell
throughout the journey of purchasing a holiday.
Looking ahead
In 2020, the UK hopefully looks towards a more stable future with a clear strategy, stronger economy
and a path for planning for all businesses. This is likely to transcend throughout the outbound tourism
sector with increased spending confidence and a stronger pound meaning more Brits are expected to
travel.
ABTA research shows that travel is a spending priority for the year ahead, with over a quarter of
people (27%) planning to spend more on their holiday, up from 25% last year. The package holiday
also looks set to maintain its appeal in 2020, with value for money expected to be the main driver of
sales.
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Packet Pg. 254 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
The report also highlighted five key trends for 2020, including the rise of ‘slow travel’ encouraging
holidaymakers to experience destinations on a deeper level and connect with the communities they
visit; travel agents rising to the demand for digital customer services and adopting a multi-channel
approach; a continued focus on the environmental impacts of tourism following rising concerns over
specific issues such as plastic usage, animal welfare and climate change; personalisation in travel as
companies develop new types of flexible and immersive touring products; and finally, electric aviation,
as increasing demands for more sustainable modes of transport have made the concept of commercial
electric flights a very real prospect for short haul travel.
MARKETING/SALES/PROJECTS & ACTIVITIES:
Research Fam - Rachel Santa Cruz, PR, UK & Ireland office – Florida’s Paradise Coast -
December 16-17, 2019
Florida’s Paradise Coast Tourism Bureau welcomed Rachel Santa Cruz, PR Account Executive in the UK
& Ireland office, to Naples, Marco Island & the Everglades on a research fam. Rachel spent time in
both Naples, Marco Island and Everglades, and was able to experience several highlights of the
destination, including: 5th Ave & 3rd St.; Naples Pier; Tin City and a Pure Florida sunset cruise, the
Naples Botanical Garden and a Waverunner tour of the Ten Thousand Islands. Plus host
accommodation at Inn on Fifth & several overview visits to various hotel properties. Rachel has
expressed her gratitude to the partners for their assistance with the fam trip and is ready to promote
the destination further and with in-depth knowledge to the UK & Ireland market in 2020.
Various follow up discussions and planning from WTM and for forward planning for 2020.
Secret Escapes – Wellness promotion – in 2020 – date TBC
Ongoing follow up - as this is an initial project for Secret Escapes and the attempted promotion is
untested, we are seeking full proposal on the high investment expected from the destination.
Discussions to determine if this is a possibility for Florida’s Paradise Coast.
Additional meeting in Dublin, Ireland:
Tour America:
One of the leading tour operators in Ireland selling direct to the consumer. Discussions on how best
to grow room nigh occupancy into Florida’s Paradise Coast. They currently have sufficient
accommodation on offer and very keen to grow the high-end business into our region. Reviewed
various options and will follow up with proposal in January 2020.
Book-a-Bed:
Leading B2B operator also selling in the UK. They currently work with all the receptive companies and
have access to full bed inventory within the destination. We are looking into effective methods to
drive up trade booking sales into Florida’s Paradise Coast. Follow up with review and proposal in New
Year.
UPCOMING EVENTS 2020
DATE SPECIAL EVENT LOCATION
13 January 2020 Visit USA – Meet the Media Kimpton Fitzroy
Hotel, London
January / February Proposals for upcoming promotions UK & Ireland
February / March Travel Industry events TBC UK
11.A.1
Packet Pg. 255 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
The Telegraph – Florida’s Paradise Coast advertorial within the Visit Florida feature due
February 2020.
Ongoing discussions with The Telegraph to ensure we have a premium location within the feature if
possible. OMMAC follow up with CVB & Paradise Advertising to obtain latest destination images, check
logos and editorial copy/press releases etc.
OMMAC secured a targeted UK tour operator to meet the Telegraph demographic – ‘North America
Travel Service’ will act as our Call-to-Action tour operator and will provide special offers for the
Telegraph readers.
We completed the briefing document & forwarded to CVB & Paradise Advertising for approval. We
forwarded all assets to the Telegraph prior to the holiday break.
Holiday – many office in UK & Ireland were closed over the holidays. Early bookings are expected in
January.
BROCHURE REQUESTS:
Website Enquiries:
OMMAC worked with our UK storage company BH&P to ensure that guides and maps were distributed
to all UK and Ireland addresses following receipt of requests from the Paradise Coast website. New
literature has been ordered recently via CVB and successfully delivered.
Literature Stock
Forwarded bulk literature request via CVB to be delivered to UK mailing house for ongoing distribution
of CVB literature.
PUBLIC RELATIONS – Press Trip Updates
Publication/ Circulation Activation/
Date of
travel
Angle/ Theme Industry
partners
Status update/
publish date
Florida Friday,
Travelmole,
Distributed to: 1,500,000
Submitted
content for
monthly
newsletter
TBC TBC Ongoing
TBC if included,
coverage
Sarah Forrest
Freelance journalist who
blogs for Golf Guru Group –
will also be pitching to other
golf publications including
The Golf Business
Date TBC
(Golf Guru
pageviews:
19,000)
Consumer
Opportunity
To raise the
profile of golf in
Naples in the UK
GolfBreaks
and Visit
Florida –
both
unable to
provide
flights for
June dates
– liaison
for new
dates -
TBC
Ongoing
Liaison continues
with Sarah - Visit
Florida are interested
to assist - TBC.
11.A.1
Packet Pg. 256 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
UK PUBLIC RELATIONS – December 2019 Coverage
DATE PUBLICATION HEADLINE
KEY
MESSAGES JOURNALIST
CIRCULA
TION VALUE
01.12.19 Visit USA – UK
7 great places to see Christmas
lights in the USA //
https://www.visitusa.org.uk/blogs/a
rticle.aspx?pname=7-great-places-
to-see-Christmas-lights-in-the-
USA&blogid=225
Botanical
Night of
Lights Emma Forest 129,350 $465
02.12.19 LoveExploring
America's most stunning national
wonders
//https://www.loveexploring.com/ga
llerylist/90563/americas-most-
stunning-natural-wonders Everglades Daisy Meager 250,000 $155
15.12.19 Ecophiles
2020 Bucket List: 13 destinations
for the eco-conscious traveller //
https://ecophiles.com/2019/12/15/
where-to-go-in-2020-bucketlist-
destinations-conscious-traveller/
Dolphin
Explorer
Namrata
Bhawani 179,701 $342
PUBLIC RELATIONS – Coverage Highlights
TOTAL 559,051 $962
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Packet Pg. 257 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
SOCIAL MEDIA ACTIVITIES
Activity Status/Result
We continue to keep a presence on
@ParadiseCoastUK. This month we have
looked to inform potential travelers of
upcoming events and use inspirational quotes
and images to encourage them to travel.
@ParadiseCoastUK continues to grow
followers and get support through retweets
and likes.
11.A.1
Packet Pg. 258 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
11.A.1
Packet Pg. 259 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
MONTHLY SALES & MARKETING
ACTIVITIES
DECEMBER 2019
EUROPEAN SALES & MARKETING
prepared by on 20 December 2019
11.A.1
Packet Pg. 260 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Germany
o TUI Deutschland GmbH, Product Management North America, Sonja Rabba, Senior Product Manager North
America
Kuoni Frankfurt, DER Touristik Frankfurt GmbH & Co. KG, Melanie Belle, Product Coordinator North America
Fairflight Touristik GmbH, Beatrice Erbert, Assistant Manager
DERTOUR GmbH & Co. KG, Product North America, Katja Wagner, Product Manager & Team Leader Hotels USA
DERTOUR GmbH & Co. KG, DERTOUR DELUXE, Sandra Heddergott, Team Leader Product Long Haul, Product
Manager the Americas
CRD International, Pia Hambrock, Product Manager
CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL
America Unlimited GmbH, Timo Kohlenberg, Owner
NAP Postal Mailing
We have prepared a nice postal mailing for the USA specialists and key accounts in Germany. The feedback was
excellent, and all the partners were very happy.
o Argus Reisen, Claudia Nagel, Product Manager
NAP Marketing
Our campaign with Argus Reisen, has started off with a newsletter inclusion promoting a Florida fly drive with 4
nights in Naples. The newsletter was sent out on December 6th, 2019 to 33.000 addresses. Please find screenshots
attached.
4 more hotels have been added to the website of Argus Reisen as well.
o Enjoy America, Katharina Stehning
NAP Marketing
Part of our campaign with Enjoy America is an ad in their USA brochure, and here we could secure a much bigger ad:
1 whole page dedicated to NAP at no extra cost. Please find screenshot attached. Facebook week will follow in
January.
o FTI Touristik GmbH, Julia Augustin, Key Account Manager Touristic Partnership Marketing
NAP Marketing
We have secured and confirmed a marketing campaign with FTI. The campaigns consist of 2 parts.
The first part is the B2B part, which includes the creation of a landing page online for 4 weeks in peak booking season
(Jan-Feb), newsletter inclusion, will link to landing page and will be send to 9,600 travel agencies, and a banner ad,
which will be shown on the welcome page of FTI B2B website and also online for 4 weeks.
The second part, the B2C part is the radio show “Travel Show” with Sonnenklar TV, with the theme Florida. The show
will be 30 min long, and shared with 2 other Florida partners, Fort Lauderdale is confirmed already. We will receive
7 min speaking time to inspire the listeners about the destination NAP in an interview style with the moderator. The
show will then be published during a weekend in 10 different radio stations with a reach of 7.8 million consumers in
the peak booking season. On top of that there will be an editorial on the Sonnenklar TV website. The cost of this
campaign are 4,000 USD.
o USA-Reisen Experten, David Siemetzki, Owner
NAP Sales
David the owner of USA-Reisen Experten and two youtuber/videographer have visited Everglades City for a 1-night
stay October 15-16, 2019 hosted by the CVB.
They were producing a Florida video and included the western part of the Everglades, with their 2 activities with
Wooten's Airboats and Everglades Area Tours.
The video has been released in December.
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Packet Pg. 261 Attachment: Staff Activities Dec-Jan 2020 (11356 : Tourism Staff Reports)
Please find it here: https://www.youtube.com/watch?v=eg1N0KvwcH0&feature=youtu.be
The activities start at 2 min 30 sec.
After the holidays, this video will be promoted even further.
o TUI Deutschland GmbH, Julia Rodenberg, Senior Manager Partner Marketing
NAP Marketing
We have secured and confirmed the participation at 2 B2B events called “Nordamerika persönlich & Intensiv” with
TUI in January.
The events have a special USA focus. The locations are Pforzheim and Saarbrucken on January 21 and 22 which is
excellent as it is the peak booking season. TUI is counting with 40-50 agents per event and we will receive a 20 min
presentation time. The cost for these events are 2,800 USD.
Netherlands
o Tenzing Travel, New Dutch Travel Company B.V., Melanie Modder, Manager Production North America
NAP Marketing
In December our first newsletter inclusion was released. The newsletter was sent out December 13th, 2019 to 90.000
addresses.
On top of that, the first out of three Facebook posts will be posted December 23th, 2019. The fan page has over
20.000 follower. Please find screenshots attached.
o Doets Reizen, Melvin Malepaard, Brand & Marketing Director
NAP Marketing
In December our dedicated NAP newsletter will be send out December 27th, 2019 to 16.000 addresses.
The banner ads who are running at the same time, are successful. Reporting will follow in January. Please find
newsletter layout here: https://mailchi.mp/doetsreizen/naples-co-op
TRAVEL AGENTS
o We love to travel, Sales-Lentz Group, Julia Tiemann, Backoffice - USA
NAP Product
We have successfully secured that we love to travel will distribute our brochures during the travel consumer show
Vakanz in 16-19 January 2020 completely free of cost.
EVENTS
o DM Get-Together "Plausch unter Experten"
Date & Place 04.12.2019 StrandPauli, Hamburg
Nr of attendees 19
Profile of event On 3 long tables we organized a leisure get-together with selected Agents in Hamburg. During
Dinner (shared fondue) a very relaxed and natural atmosphere was created and product
updates where shared more on a personal experience basis rather than presentation.
Participants also did have the opportunity to chat to each other and exchange experience, so
it was more a dinner with friends where product information nevertheless were placed and
well appreciated.
Profile of
attendees
TAs and TOs from Hamburg and the greater Hamburg area.
General feedback Guests very much enjoyed their time and the leisure and relaxed atmosphere.
It's quite busy currently in their offices and the more informal style and product updates
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through personal experiences were very much appreciated.
Cost Covered by DiaMonde
o Visit Florida Roadshow
Date & Place 2.12.-5.12.2019 Zurich, Basel, Heidelberg, Frankfurt
Nr of attendees 117
Profile of event The evenings started with a reception for a first introduction and great networking
opportunities, followed by a presentation of FTI and Visit Florida. After that the iPad Quiz
company, introduced themselves and explained the quiz, which was new at this year’s
roadshow. The participants had to answer questions (handed in by the partners beforehand)
after each 10 minutes workshop to qualify for the prize raffle at the end. The workshops
which were the core part of the event and held on round tables to small groups of 5 agents
each.
In order for the TAs to take notes, we provided them with a booklet consisting of destination
information which was prepared before. The evening was completed by a joint dinner
followed by the quiz show down raffle.
Profile of
attendees
As FTI was the partner TO at this roadshow, they also managed the invitation process
completely and invited the travel agents. The registrations for the Swiss locations was
unfortunately not as successful as expected. In order to compensate this FTI will offer free
marketing for all participating destinations.
General feedback The feedback from the TAs was again excellent this year. They enjoyed the concept of the
event especially the quiz part in between presentations as it was fun and educational. The
presentations were perceived very well, we could see that they especially appreciated the
insider tips we shared with them, most of the agents took notes during the workshops and
they asked many questions about NAP and we could present NAP excellently.
Cost 5,200 USD including the Media event as well
o Visit Florida Media Event
Date & Place 2.12.2019 Zurich
Nr of attendees 21
Profile of event The event’s setup was in Zurich in the upper floor of the Renaissance Hotel with a beautiful
view over the city, casual accompanied by a light flying buffet. After Visit Florida made a small
introduction, the journalist could approach each table for an individual conversation.
Profile of
attendees
Journalists, Blogger and Influencer from Zurich area.
General feedback We have successfully spoken to 10 journalists and could also benefit from the networking
opportunities. Even though it was a very cold and dark winter evening; the journalists came
and were fully motivated. After the event we had a follow up with the journalists.
Cost Part of the Visit Florida roadshow cost
MARKETING
o Facebook
# posts: 7 #fans: 13,997
Please find down below the most successful posts in December:
#1 18.12.2019 Naples restaurants, reached 1028 clients, 34 reactions and 23 likes
o NAP Newsletter
Prepared and sent out the dedicated NAP newsletter featuring highlights of the Paradise Coast to 3,088 consumers,
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media contacts and travel agents in DACH on December 18th, 2019.
The opening rate was 21,8 %. The newsletter was opened 655 times and in total it was opened 1283 times. All in
all, the results of this newsletter were great. Please find screenshot of newsletter attached.
o Facebook ad
We implemented a NAP Facebook ad. The ad will run 4 weeks in December and will generate more fans for our NAP
Facebook fan page. The ad targets people in DACH with high travel intentions and USA interest. So far, we could
generate 180 pages likes.
MEDIA / PR
o Visit Florida Press Release
We have secured to be included in this months Visit Florida press release with Cape Romano. The press release was
sent out December 18, 2019. Please find it attached.
PROJECTS
o Inventory
We have again created a comprehensive list of all stored brochures and giveaways.
CONSUMER
o Brochure fulfillment: 13 in total
HIGHLIGHTS IN JANUARY 2020
o Brochure distribution during Vakantiebeurs, 15-19, January, 2020
o Personal attendance trade day Vakantiebeurs, 15 January, 2020
o Media Workshop in Utrecht, 15 January, 2020
o Brochure distribution during CMT Stuttgart, 11-19 January, 2020
o Brochure distribution during Vienna Fair, 16-19 January, 2020
o Brochure distribution during Vakanz Luxembourg, 17-19 January 2020
o Brochure distribution during travel consumer show in Dresden, 29 January -2 February, 2020
o TUI B2B evening events, January 21-22, 2020
o Golf marketing campaign with Knecht Reisen, January, 2020
o Secrets Escapes campaign, January 2020
o Newsletter ads with LuxusInsider, January 2020
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01/27/2020
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 13.A
Item Summary: Next Meeting Date - February 24, 2020
Meeting Date: 01/27/2020
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
01/16/2020 3:46 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
01/16/2020 3:46 PM
Approved By:
Review:
Tourism Kelly Green Tourism Division Completed 01/16/2020 3:46 PM
Tourist Development Council Jack Wert Meeting Pending 01/27/2020 9:00 AM
13.A
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