Agenda 12/10/2019 Item #14B 1 (Contract #7509 Amend #2 - Cultural Planning Group)12/10/2019
EXECUTIVE SUMMARY
Recommendation to approve the Second Amendment to Agreement # 19-7509 between Cultural
Planning Group, LLC and Collier County to increase consulting fees and reimbursable expenses in
an amount not to exceed $45,950 for completion of a Public Arts Master Plan for the Bayshore
Gateway Triangle Community Redevelopment Area.
OBJECTIVE: Approval of Amendment # 2 to the Arts & Culture Strategic Plan with Cultural Planning
Group, LLC (CPG) to increase consulting fees and reimbursable travel expenses for completion of a
Public Arts Master Plan for the Bayshore Gateway Triangle Community Redevelopment Area
(BGTCRA).
CONSIDERATIONS: Collier County selected and subsequently entered into an Agreement with
Cultural Planning Group, LLC on May 14, 2019 through a County Procurement Division RFP process to
develop and produce a Strategic Plan for Arts & Culture in Collier County for a total not to exceed cost of
$100,981. The First Amendment to the Agreement was approved at the November 12, 2019 BCC meeting
to increase travel expenses in an amount of $4,326, bringing the total contract amount to $105,306.52.
This Amendment was based on a request from the Tourism Division with a recommendation from the
Tourist Development Council.
This Second Amendment is requested by CRA Staff, with a recommendation from the CRA Advisory
Board, to proceed with a Public Arts Master Plan for the BGTCRA.
At the April 3, 2018 annual meeting of the Community Redevelopment Agency (CRA) Board and the
Local Redevelopment Planning Advisory Board, the Board agreed that no new mural applications for the
BGTCRA would be accepted until a process for public art was established. While the Collier County
Land Development Code allows for murals within the BGTCRA, an implementation process that includes
such items as: clear definitions, clear understanding of allowable locations, performance standards, long -
term maintenance, liability, and enforcement was never established.
Following direction at the annual meeting, staff began working with the Collier County United Arts
Council to establish a process including an Art Committee to review applications. Discussions expanded
to include all types of public art and the need to have a Public Arts Master Plan. At the November 14,
2018 CRA Advisory Board meeting, staff brought forward the County’s Strategic Cultural Arts Plan and
the opportunity to coordinate with the existing consultants working on the plan to develop a Public Arts
Master Plan for Bayshore, following completion of the county-wide plan.
In April 2019, the amendment to the CRA Redevelopment Plan was adopted, which included a non-
capital project listed in the short-term implementation steps for the development of a Public Arts Master
Plan. At the October 22, 2019 BCC meeting, the Board directed staff to bring an item back to direct a
public arts study for the County for consideration following the completion of the Strategic Plan for Arts
and Culture. Staff believes that engaging the Cultural Planning Group with a contract amendment to
follow completion of the Strategic Plan represents a best value approach to the CRA and County as a
whole.
Community members from both redevelopment areas are participating heavily in the County-wide
Strategic Plan. BGTCRA is ready to begin a Public Arts Master Plan as a pilot project that could be
expanded to cover the entire County if wished. The BGTCRA Advisory Board reviewed the scope of
work developed by the Cultural Planning Group for the Public Arts Master Plan and approved the
approach of doing a contract amendment to begin work on the item.
Staff has worked with County Procurement to develop the attached Second Amendment to Agreement #
19-7509. EXHIBIT “B” outlines the additional funding needed to complete a Public Arts Master Plan for
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12/10/2019
the BGTCRA.
FISCAL IMPACT: Funding for the additional consulting and reimbursable travel expenses of $45,950
is available in Bayshore Gateway Triangle CRA Fund (187). This increase will bring the total contract
cost for Consulting Fees and Travel Expenses to $151,256.52 to complete the project and the Public Arts
Master Plan.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The BGTCRA Advisory Board recommended approval
of additional funds to complete a Public Arts Master Plan with a vote of 8-0 at the November 5, 2019
meeting. The Public Arts Master Plan is included in the Redevelopment Plan update approved by the
Board of County Commissioners in April 2019.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval - CMG
RECOMMENDATION: Recommendation to approve the Second Amendment to Agreement # 19-7509
between Cultural Planning Group, LLC and Collier County to increase con sulting fees and reimbursable
travel expenses in an amount not to exceed $45,960 for completion of a Public Arts Master Plan for the
Bayshore Gateway Triangle Community Redevelopment Area.
Prepared by: Debrah Forester, CRA Director
ATTACHMENT(S)
1. CPG Scope for BGT CRA Public Arts Master Plan FINAL 11 21 19 (PDF)
2. 19-7509 Cultural Planning Group_Contract (PDF)
3. 19-7509 TheCulturalPlanning_Amendment #1 Fully Executed (PDF)
4. 19-7509 Amend #2_The CulturalPlanningGroup_Revised#2_VendoSigned (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 14.B.1
Doc ID: 10927
Item Summary: Recommendation to approve the Second Amendment to Agreement # 19-7509
between Cultural Planning Group, LLC and Collier County to increase consulting fees and reimbursable
expenses in an amount not to exceed $45,950 for completion of a Public Arts Master Plan for the
Bayshore Gateway Triangle Community Redevelopment Area. (Debrah Forester, CRA Director)
Meeting Date: 12/10/2019
Prepared by:
Title: – County Manager's Office
Name: Debrah Forester
11/21/2019 4:46 PM
Submitted by:
Title: County Manager – County Manager's Office
Name: Leo E. Ochs
11/21/2019 4:46 PM
Approved By:
Review:
Corporate Business Operations Swainson Hall Additional Reviewer Completed 11/22/2019 9:12 AM
Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Completed 11/22/2019 3:57 PM
Procurement Services Ted Coyman Additional Reviewer Completed 11/22/2019 4:09 PM
Procurement Services Priscilla Doria Additional Reviewer Completed 11/22/2019 5:08 PM
Corporate Business Operations Sean Callahan Additional Reviewer Completed 11/25/2019 9:09 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 11/26/2019 3:42 PM
Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 11/26/2019 4:17 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 11/26/2019 4:21 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 11/27/2019 1:45 PM
County Manager's Office Sean Callahan Level 4 County Manager Review Completed 12/01/2019 11:19 AM
Board of County Commissioners MaryJo Brock Meeting Pending 12/10/2019 9:00 AM
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COVER LETTER
Debrah Forrester
Bayshore Community Redevelopment Agency
4069 Bayshore Dr # 1
Naples, FL 34112
Dear Debrah:
The Cultural Planning Group (CPG) is pleased to present this scope of work for the Bayshore Gateway
Triangle Public Art Master Plan (BGT CRA). The CPG team has the requisite knowledge, skills, and
experience to create a dynamic and innovative plan to address the scope of work for a public art plan
for the BGT CRA. CPG has completed more than 85 cultural plans and public art master plans over the
past 20 years.
Linda Flynn, Ph.D. will serve as the CPG partner managing the project. CPG partner Jerry Allen, a
renowned public art expert, brings his expertise and extensive background in public art planning and
programming will be an advisor on this project. Surale Phillips, a long-time CPG consulting affiliate, will
co-lead and co-write the plan. Both Flynn and Phillips are residents of South Florida and have extensive
work experience in the state.
CPG prides itself on its collaborative approach to plan development, resulting in plans that reflect the
character of a community and the vision of its residents. Please feel free to contact me with questions
or requests for additional information.
Regards,
Linda T. Flynn, Ph.D.
Partner
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Packet Pg. 1459 Attachment: CPG Scope for BGT CRA Public Arts Master Plan FINAL 11 21 19 (10927 : Public Arts Master Plan CPG Amendment 2)
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PROJECT TEAM
Team Members Project Role Notes
Linda Flynn
Project Lead
Jerry Allen
Public Art Expert Advisor
Surale Phillips
Project Co-Lead
Linda will be the project
lead on the plan, including
engagement and
development of plan
documents.
Jerry will be responsible
for advisement on overall
plan strategy, policies, and
procedures.
Surale will be responsible
for plan research,
stakeholder engagement,
and plan writing as co-
lead.
Linda’s core work for CPG
includes the development of
numerous public art plans and
innovative approaches to civic
engagement.
Jerry brings deep experience in
public art, cultural planning,
government relations, and
management of local arts
agencies.
Surale is an arts research
expert and has led planning
and evaluation projects for
public art programs, counties,
community redevelopment
agencies, and other
municipalities.
Linda Flynn, Ph.D., designs and implements comprehensive community engagement for all arts
planning processes. Her expertise focuses on innovative engagement to reach underserved and
underheard groups in communities. Her passion is ensuring all community voices are heard and
reflected in a planning process. Linda has developed public art master plans for diverse communities
across the United States.
Jerry Allen is a recognized leader in the public art field. Jerry was one of the founders of the Public Art
Network at Americans for the Arts. He managed public art programs in King County (Seattle), WA,
Dallas, TX and San Jose, CA. He has developed numerous community public art plans, including the
public art programs for Denver International Airport and San Jose International Airport.
Surale Phillips brings 20 years of experience in arts and cultural research, evaluation, and planning. She
specializes in infusing a framework for evaluation into plans to ensure outcomes are measurable,
meaningful, and easily reported to various stakeholders. She has designed and implemented
evaluation for public art and other projects for national, state, municipal, and foundation-funded
programs, as well as for plans in rural, suburban, and urban communities.
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SCOPE OF SERVICES
CPG understands the County and the Bayshore Gateway Triangle Community Redevelopment Agency
(BGT CRA) expects to accomplish the following in the planning process for the BGT CRA area.
• Establish community-wide vision, values, and goals for the plan
• Reach communities and groups in the engagement phase, inclusive of low and moderate-
income residents and minority communities
• Identify clear goals, strategies, action items, policies and guidelines for: public art and murals,
policies and processes, and for maintenance and conservation
• Identify public art sites
• Provide implementation recommendations for the plan
• Identify potential funding models for public art projects and programs
Phase 1: Project Initiation, Stakeholder and Community Engagement
(2-3 months)
• Public Art Presentation. CPG will present at a BGT CRA meeting and a community meeting. This
presentation will contain a review of contemporary/current public art, emphasizing innovative
approaches and demonstrating the possibilities of public art and murals for Bayshore. The
presentation will also focus on current best practices for mural programs across the US.
• Document, Plans, and Policies Review. In addition to the documents reviewed for the Collier
County Strategic Plan, the team will conduct a document review of any additional documents
deemed appropriate.
• Direct Stakeholder Engagement. CPG will conduct interviews and discussion groups with key
community stakeholders. Stakeholder interviews will include County leadership and staff, BGT-
based business leaders and regional artists; staff responsible for oversight and management of
public art; local private developers; local design professionals, among others.
• Targeted Community Conversations in Bayshore. CPG will hold one community discussion
group in Phase 1.
Phase 1 Deliverables:
Presentation at BGT CRA Advisory Board Meeting
Presentation at Community Meetings
Completion of Stakeholder Interviews and Discussion Groups
Summary Notes from All Meetings
Phase 2: Draft Plan Development and Vetting (2-3 months)
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Goal and Policy Development. From the synthesized research, we will develop draft vision and mission
statements and goals to review with the client team. All engagement and research from Phase 1 will be
considered and analyzed to identify potential themes, trends and public art approaches for the BGT
CRA, including mural program recommendations.
Draft Public Art Master Plan. The draft plan includes a summary of all research and assessment, a draft
vision statement, preliminary goals and strategies, and evaluation and success metrics. Other areas of
the plan include recommendations for policies and processes; partnership opportunities; avenues and
opportunities for funding; aspects of inventory management, including artist selection, staffing and
program administration, maintenance of public art, acquisition and removal of public art, gifts and
donations of public art, and public art education; ongoing community engagement; site selection and
site opportunities; and implementation strategies. CPG will vet the draft plan appropriately with the
BGT CRA leadership, the BGT CRA Advisory Board, and with the community.
Community Draft Public Art Master Plan Review. CPG will hold one public meeting to present and vet
the draft plan with the community in Phase 2.
Phase 2 Deliverables:
Development of Draft Plan
Presentation of Draft Plan to Advisory Board and Community
Presentation of Draft Plan to Board of County Commissioners
Summary Notes from All Meetings
Phase 3: Final Plan Development (2 months)
Final Master Plan for Public Art. All revisions from Phase 2 will be reflected in the final plan. All
accompanying policies and guidelines will be finalized with the BGT CRA and County leadership (as
listed below).
• Vision
• Objectives
• Public Art Ordinance
• Public Art Program Management
Policies
• Funding Recommendations
• Site Selection Recommendations
• Mural Program Guidelines and
Policies
• Artist Selection and Support
Guidelines
• Staffing and Program Guidelines
• Art Acquisition
• Public Art Collection Accessioning
Procedures
• Gift and Donation Policy
• Community Education and
Engagement (ongoing)
• Conservation and Maintenance
Policies
• Public-Private Development
Recommendations and Policies
• Implementation Plan
• Public Art Project Step-by-Step
Guide:
- Project Identification
- Artist Selection
- Public Art Design Phase
- Artwork Fabrication Phase
- Artwork Installation
- Artist
Maintenance/Materials
Worksheet
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- Sample Request for
Qualifications
- Application to Serve on the
Arts Commission
- Sample Artist Contract
Implementation and Follow-up. Includes an implementation matrix with a suggested timeline for
implementation; estimated resources needed (both monetary and personnel), and basic metrics (how will
success be measured).
Phase 3 Deliverables:
Development of Final Plan
Final Public Art Master Plan (PDF and Word format)
Presentation of Final Plan to the BGT CRA Advisory Board and the Board of County
Commissioners
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SUMMARY OF DELIVERABLES
Phase 1 Deliverables:
Presentation at BGT CRA Advisory Board Meeting
Presentation at Community Meetings
Completion of Stakeholder Interviews and Discussion Groups
Summary Notes from All Meetings
Phase 2 Deliverables:
Development of Draft Plan
Presentation of Draft Plan to Advisory Board and Community
Presentation of Draft Plan to Board of County Commissioners
Summary Notes from All Meetings
Phase 3 Deliverables:
Development of Final Plan
Final Public Art Master Plan (PDF and Word format)
Presentation of Final Plan to the BGT CRA Advisory Board and the Board of County
Commissioners
Fee Schedule
Project Phases Lump Sum
Phase 1: Project Initiation $10,900
Phase 2: Draft Plan Development $16,400
Phase 3: Final Plan Development $10,650
Travel and Reimbursable Expenses* $8,000
TOTAL CONSULTING FEES-NOT TO EXCEED $45,950
*Travel and Reimbursable Expenses as outlined in Section 4.4 of the Contract
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Tasks and Estimated Hours Flynn Allen Phillips
Phase 1: Project Initiation,
Stakeholder and Community Engagement
Detailed project work plan and timeline 2 2
Assess/analyze relevant County
plans/documents/studies 3 3 2
Develop community engagement plan 2 3
Develop list of key stakeholders 2 2
Telephone/videoconference meeting(s)
with County staff 2 2 2
Site visit presentation materials 2 2
Site Visit #1: 2 days (Flynn, Allen, Phillips)
Meeting with County staff and BGT CRA
Advisory Board 2 2 3
Tour area to identify sites for Public Art 3 3 3
Stakeholder and County leadership
Interviews 8 8 9
Community meeting 5 5 5
Total Estimated Days 3.75 2.75 3.875
TOTAL - $10,900
Phase 2: Draft Plan Development
and Vetting
Draft Public Art Master Plan, policies,
guidelines, and procedures 25 21 18
Presentation Preparation 2 2 2
Site Visit #2: 2 days (Flynn, Allen, Phillips)
Meeting with County staff to review
draft plan 4 4 5
Key person interviews (as determined)
to review draft plan 5 5 5
BCRA Advisory Board and Community
Presentation 4 4 4
Board of County Commissioners
Presentation 4 4 4
TOTAL Estimated Days 5.5 5 4.75
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Tasks and Estimated Hours Flynn Allen Phillips
TOTAL - $16,400
Phase 3: Final Public Art Master Plan
Tasks and Hours Flynn Allen Phillips
Draft Final Public Art Master Plan 13 11 8
Compile final research summaries 1 7
Prep presentation materials 2 2 3
Site visit #3: 2 days (Flynn, Phillips, Allen) Flynn and Phillips on site and Allen video or
telephone
Meeting with County staff/
stakeholders 9 9
Presentation to BCRA 9 9
TOTAL Estimated Days 4.25 1.625 4.5
TOTAL = $10,650
Six months follow-up telephone
consultation (pro bono) N/C N/C N/C
TOTAL Estimated Days 13.5 9.375 13.125
Daily Rate $1200 $1200 $800
Total Consultant Fees: $16,200 $11,250 $10,500
Total Consultant Fees: $37,950
Travel and Related Expenses* $8,000
TOTAL ESTIMATED PROJECT BUDGET $45,950.00
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14.B.1.bPacket Pg. 1467Attachment: 19-7509 Cultural Planning Group_Contract (10927 : Public Arts Master Plan CPG Amendment 2)
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14.B.1.cPacket Pg. 1480Attachment: 19-7509 TheCulturalPlanning_Amendment #1 Fully Executed (10927 : Public Arts Master Plan CPG Amendment 2)
14.B.1.cPacket Pg. 1481Attachment: 19-7509 TheCulturalPlanning_Amendment #1 Fully Executed (10927 : Public Arts Master Plan CPG Amendment 2)
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14.B.1.dPacket Pg. 1483Attachment: 19-7509 Amend #2_The CulturalPlanningGroup_Revised#2_VendoSigned (10927 : Public Arts Master Plan CPG Amendment 2)
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