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TDC Agenda 11/25/2019COLLIER COUNTY Tourist Development Council AGENDA November 25, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 2019 Collier County Tourist Development Council Page 2 Printed 11/18/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. October 28, 2019 TDC Minutes 5. Presentations A. Presentation - Future Football Events at New Sports Complex 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events for The Nike XPO Prospect Camp January 4th-5th, 2020 up to $7,600 and The Dimitri Cup Soccer Series January 11th-February 2nd, 2020 up to $55,500 for a total up to $63,100 and make a finding that these expenditures promote tourism. B. Recommendation to approve the Sponsorship Agreement between Collier County and Football University to host the Top Gun Showcase summer program in July 2020, 2021 and 2022 and make a finding that this item promotes tourism. 8. Old Business 9. Council Member Discussion November 2019 Collier County Tourist Development Council Page 3 Printed 11/18/2019 10. Marketing Partner Reports A. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Report 13. Next Scheduled Meeting A. Next Meeting Date - January 27, 2020 14. Adjournment 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: October 28, 2019 TDC Minutes Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/14/2019 1:32 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/14/2019 1:32 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/14/2019 3:05 PM Tourism Jack Wert Director Completed 11/14/2019 3:34 PM County Manager's Office Sean Callahan Executive Director Completed 11/14/2019 8:27 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2019 4:25 PM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 4.B.1 Packet Pg. 4 October 28, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 28, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Kathleen Brock Ed (Ski) Olesky Amanda Cox Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator James Hanrahan, Sports Marketing Director 4.B.1.a Packet Pg. 5 Attachment: October 28 (10883 : October 28, 2019 TDC Meeting Minutes) October 28, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:04 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to the following changes:  Addition of Item 5.a – Naples Pathway Coalition  Removing Item 6.A from the Consent Agenda to be heard as Item 7.A  Addition of Item 7.D – December Meeting Date Discussion Second by Ms. Kerns. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting September 23, 2019 Mr. Rios moved to approve the minutes of the September 23, 2019 meeting subject to changing the Vice Chairman to Clark Hill on the headsheet. Second by Ms. Becker. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) a. Naples Pathway Coalition Cathy Faerber, Naples Pathway Coalition addressed the Council on the “Paradise Coast Trail,” a proposed non-motorized trail system connecting areas east west and north south in the County noting:  That the corridor for the proposed 70 miles of trails has been identified, and fundraising is underway for a feasibility study at a cost of $250,000.  Funds are to be raised by private donors including corporations.  The east/west connection would link the Gordon River Greenway, Golden Gate Estates and the new Collier County Sports Complex. The north/south route and would be funded by Florida Sun Trial monies.  An expansion of the corridor will be considered in the future to serve the City of Marco Island and Everglades City. During Council discussion it was noted:  That the remaining phases following the feasibility study are design of the system followed by construction.  The current feasibility study does not include Everglades City or the City of Marco Island link.  The Coalition is seeking TDC funds for the marketing of the feasibility study to target end users and potential donors as these systems generate tourism revenue from potential users. b. Gulfshore Playhouse 4.B.1.a Packet Pg. 6 Attachment: October 28 (10883 : October 28, 2019 TDC Meeting Minutes) October 28, 2019 3 Kristen Coury, Gulfshore Playhouse provided a funding update for the new theatre to be constructed at the corner of Goodlette Frank Road and 1st Ave. South. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities 1. Recommendation to award Invitation to Bid No. 19-7630 to Infinite Construction, LLC, for the “Barefoot Beach Boardwalk and Pavilion Replacement,” in the amount of $225,343.28, authorize the Chairman to execute the attached agreement, and make a finding that this item promotes tourism. C. Tourism Division None Mr. Rios moved to recommend the Board of County Commissioners approve the item listed on the Consent Agenda and hereby finds the items promote tourism. Second by Mr. Hill. Carried unanimously 9 – 0. 7. New Business A. Recommendation to award Invitation to Bid No. 19-7655 for the 2019 Collier County Dredging Projects to Florida Dredge and Dock LLC in the amount of $2,351,000, authorize necessary budget amendments, and make a finding that this item promotes tourism (Project No. 90071 and #80288). Mr. McAlpin presented the above referenced Executive Summary noting:  That the funding involves 3 dredging projects, Water Turkey Bay, Wiggins Pass and Caxambas Pass.  The low bidder was Waterfront Property Services, LLC at $1,987,650 however has been deemed non-responsible due to previous experiences by the County and other factors.  Atlantic & Gulf Dredging & Marine, LLC was the second low bidder but has been deemed non-responsive as they did not provide the appropriate information for the grant application.  The third low bidder is Florida Dredge and Dock, LLC, deemed qualified and the work is anticipated to initiate in the middle of November.  Water Turkey Bay and Wiggins Pass will be completed before Christmas with the work at Caxambas Pass beginning after the first of the year and will take 8 weeks to complete. Mr. Rios moved to recommend the Board of County Commissioners award Invitation to Bid No. 19-7655 for the 2019 Collier County Dredging Projects to Florida Dredge and Dock LLC in the amount of $2,351,000, authorize necessary budget amendments, and finds the item promotes tourism (Project No. 90071 and #80288). Second by Ms. Kerns. Carried unanimously 9 – 0. B. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming December 2019 Sports Tourism Events the Gatorade College Soccer Showcase December 7th- 8th, 2019 up to $9,100 and the Kelleher Firm Holiday Hoopfest December 27th-30th, 2019 up 4.B.1.a Packet Pg. 7 Attachment: October 28 (10883 : October 28, 2019 TDC Meeting Minutes) October 28, 2019 4 to $5,625 for a total up to $14,725 and make a finding that these expenditures promote tourism. Mr. Hanrahan presented the above referenced Executive Summary noting: That the Gatorade event is in its 5th year, a youth soccer event for boys and girls ages 6 – 18 years old. The Kelleher Hoopfest will be held at Golden Gate High School and is a boys high school basketball event. The Council requested Staff to incorporate information on the targeted placement of media advertising in future presentations. Mr. Rios moved to recommend the Board of County Commissioners use Tourist Development Tax Promotion Funds to support the upcoming December 2019 Sports Tourism Events the Gatorade College Soccer Showcase December 7th-8th, 2019 up to $9,100 and the Kelleher Firm Holiday Hoopfest December 27th-30th, 2019 up to $5,625 for a total up to $14,725 and finds the expenditure promotes tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. C. Recommendation to approve the First Amendment to Agreement #19-7509 between Cultural Planning Group, LLC and Collier County to increase reimbursable travel expenses and make a finding that this action promotes tourism to Collier County. Mr. Wert presented the above referenced Executive Summary noting: That this contract amendment is for an increase in the amount of reimbursable travel expenses in the amount of $28,100. Consultants require additional trips to the area to meet with Stakeholders and an additional presentation of the draft plan to the parties before final consideration. Mr. Rios moved to recommend the Board of County Commissioners approve the First Amendment to Agreement #19-7509 between Cultural Planning Group, LLC and Collier County to increase reimbursable travel expenses and finds the expenditure promotes tourism. Second by Ms. Kerns. The following was noted during Council discussion:  Staff can provide the dates of the visits proposed by the consultant to the Council.  The funds requested are an amount not to exceed and the expenses for each proposed trip is approved by staff prior to the activity.  Consideration will be given to utilizing a conference call format and combining meetings to reduce the potential costs of travel.  The costs identified in paragraph 4 of the agreement should be clarified indicating the original contract amount is for $89,000 plus $11,700 in travel expenses which are now increased to an allowable amount of $28,300 for a total contract price of $117,300. Mr. Rios amended the motion to recommend the Board of County Commissioners approve the First Amendment to Agreement #19-7509 between Cultural Planning Group, LLC and Collier County to increase reimbursable travel expenses subject to Staff providing clarification on the allocation of the expenditures in paragraph 4 of the agreement as discussed above. He also finds the expenditure promote tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. D. December Meeting Date Discussion Mr. Wert noted the meeting scheduled for December falls two days before Christmas and he recommended it be cancelled. 4.B.1.a Packet Pg. 8 Attachment: October 28 (10883 : October 28, 2019 TDC Meeting Minutes) October 28, 2019 5 Mr. Rios moved to cancel the regularly scheduled December TDC meeting. Second by Ms. Becker. Carried unanimously 9 – 0. 8. Old Business None 9. Council Member Discussion Ms. Brock reported:  That the concessionaire for the Everglades National Park is opening and will be providing additional services.  Renovations are underway at the Glades Haven Marina and Oyster House Restaurant by the new owners.  The Everglades Fishing Company now has a storefront offering merchandise and services.  Everglades City has a website www.visitevergladescity.com which may be accessed by interested parties.  The Everglades City Visitor Center is slated to open by January 1, 2020. Ms. Cox queried on the County’s measures to address red tide concerns. Mr. Wert reported that the prepared ads are available and may be launched as soon as necessary. One advantage is most of the Convention & Visitors Bureau campaigns are digital as opposed to print media which may be altered quickly. He noted it would be advantageous for the Council to recommend the use of emergency funds so the campaign may be initiated more expeditiously if necessary. Mr. Rios moved to recommend the Board of County Commissioners approve use of the $250,000 of funds held in the Emergency Advertising Reserves for addressing the impacts of red tide on tourism in the area on an as needed basis. Second by Ms. Cox. Carried unanimously 9 – 0. Ms. McLeod reported that the ribbon cutting for Baker Park will be held on October 29th for those wishing to attend. She queried on the status of the Visitor Center in the Naples downtown area. Mr. Wert reporting it is open in the Naples Depot. Mr. Hill queried on the future plans for any future Visitor Center in the downtown area. Mr. Wert noted brick and mortar spaces are problematic given the costs associated in the downtown Naples area. Consideration may be given to developing a mobile “pop up” facility to attend events and set up at various locations in and out of the County. Ms. Becker reported that the Christmas on 3rd Street Season will kick off on November 25th. Ms. Kerns recognized the program’s garnering of recent tourism awards. Mr. Rios reported that the Vietnam traveling wall will make a stop on Marco Island the week of February 20th, 2020 at Veterans Park. The Council requested Staff to provide a draft of the Ordinance proposed for short-term rentals to the Members. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as 4.B.1.a Packet Pg. 9 Attachment: October 28 (10883 : October 28, 2019 TDC Meeting Minutes) October 28, 2019 6 needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Anne Latine “Klages Research & Research Data Services, Inc. - Research Report” The Council requested occupancy data be included in the year to date information provided in the report. B. Paradise Advertising –Amber de Lisser “Paradise Advertising and Marketing, Inc. – Marketing Report” The Council recommended incorporating images of stone crabs in the culinary images depicted in advertising campaigns. C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Collier County Museums – Amanda Townsend 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor’s Center) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – November 25, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 11:18 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on ___________________________________________ as presented ________________ or as amended ___________________. 4.B.1.a Packet Pg. 10 Attachment: October 28 (10883 : October 28, 2019 TDC Meeting Minutes) 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: Presentation - Future Football Events at New Sports Complex Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/15/2019 12:11 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/15/2019 12:11 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/15/2019 12:12 PM Tourism Jack Wert Director Completed 11/15/2019 12:14 PM County Manager's Office Sean Callahan Executive Director Completed 11/16/2019 7:24 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2019 8:51 AM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 5.A Packet Pg. 11 CREATING A NATIONAL FOOTBALL DESTINATION 5.A.1 Packet Pg. 12 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) 1. BRING TOGETHER TOP OPERATING BRANDS IN SPORTS 2. SECURE HIGH PROFILE BOOKEND EVENTS 3. CREATE NEW EVENTS ROOTED AT THE PARADISE COAST SPORTS COMPLEX 4. BRAND NAPLES AS THE PREMIERE NATIONAL FOOTBALL DESTINATION 5. DRIVE ADDITIONAL HIGH VALUE EVENTS TO NAPLES MAXIMIZE VALUE OF CVB SPONSORSHIP UNPARALLELED PARTNERSHIP 5.A.1 Packet Pg. 13 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) 1. EXISTING FBU EVENTS 2. NEW SELF-OPERATED, ROOTED EVENTS 3. NEW PARTNERSHIPS WITH EXISTING EVENTS 4. LOCAL EVENTS & ACTIVATION PARTNERSHIP FOCUS 5.A.1 Packet Pg. 14 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) TOP GUN PLAYER SHOWCASE • Country’s largest football showcase • Average of 1,250 Athletes & 3,000 guests per year • JULY EVENT • 1,000 - 1,500 room nights • $1.5 - $2.0 million economic impact • 3 Million social media impressions • 2019 included 150 former FBU Championship Players • Gateway to FBU, National Combine & All American Bowl • Selections to All American Bowl on NBC 5.A.1 Packet Pg. 15 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) FBU NATIONAL CHAMPIONSHIP • Country’s biggest youth championship event • Average of 1,500 Athletes & 5,000 guests per year • DECEMBER EVENT • 3,000 - 3,500 room nights • $3.0 - $3.5 million economic impact • 15 Million social media impressions • Year-round “Path to Naples” marketing & promotion • 8th & 9th Grade games nationally televised on NBC 5.A.1 Packet Pg. 16 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) NEW SELF OPERATED EVENTS • Minimum of four (4) new events • 2 year roll out for events • Home grown events rooted at the complex • No bid fees for new events • No risk of events leaving for another facility • $500K - $1M in annual savings vs. bidding on events 5.A.1 Packet Pg. 17 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) POTENTIAL EVENTS 2020 SWFL JAMBOREE (August) SWFL CHAMPIONSHIPS (November) 2021 7V7 SOUTHEAST TOURNAMENT (March/April) SPRING TACKLE/FLAG CHAMPIONSHIP (May) FLORIDA REGIONAL JAMBOREE (August) NATIONAL FOOTBALL ALLIANCE (November) 5.A.1 Packet Pg. 18 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) NEW PARTNER EVENTS • Creating a destination that other organizations want to be a part of • Year round commitment to football • Branding of market as a football destination • Potential event targets include: • Battle 7v7 • Adidas 7v7 • USA Football Championships • Florida State Championships • Additional Sporting Events 5.A.1 Packet Pg. 19 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) LOCAL USE PROGRAMMING • Championship games of the SWFYFL • Local 7v7 HS leagues • High school training camps • Local flag leagues • Local football camps • Local FBU team tryouts • Local FBU regional games 5.A.1 Packet Pg. 20 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) PROPOSED DEAL STRUCTURE • FBU National Championship remains a stand alone agreement • TOP GUN SHOWCASE sponsorship of $100,000 & cost of classroom space • Both events will relocate to Paradise Coast Sports Complex for minimum of 3 years • 4 Additional Annual Events at no additional cost to CVB • Marketing & all cost associated with additional events will fall into Sports Complex operations • Additional events will stay at Sports Complex as long as SFP is involved in operations 5.A.1 Packet Pg. 21 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) PARTNERSHIP BENEFITS • Secure an additional National Event at below “Street Value” • Build 4 legacy events that will remain in the Naples market at no additional cost ($500K - $1M Value) • Drive impact and visitation throughout the year, with a focus on shoulder seasons • Brand Naples as THE national football destination in the U.S., driving additional event opportunities • Increase local play opportunities at the facility 5.A.1 Packet Pg. 22 Attachment: TDC Presentation Slides[3][2] (10901 : Future Football Events at New Sports Complex) 11/25/2019 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events for The Nike XPO Prospect Camp January 4th-5th, 2020 up to $7,600 and The Dimitri Cup Soccer Series January 11th-February 2nd, 2020 up to $55,500 for a total up to $63,100 and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting cost for two sports events in January 2020, the Nike XPO Prospect Camp and the Dimitri Cup Soccer Series with a goal to attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in January 2020. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars per room night. Funding for these sports’ tourism events are subject to TDC recommendation and Board approval. Nike XPO Prospect Camp is scheduled for January 4th-5th, 2020 and is taking place for the third year at North Collier Regional Park. This is a high school female lacrosse showcase. The event is projected to attract 325 athletes and to generate 400 room nights in the County, direct spending of $214,537 and TDT revenue of $3,000. The expenses to be paid for the 2020 event are facility rental and operating expenses for a total up to $6,000 and Parks and Recreation Staff Overtime up to $1,600 for a total up to $7,600. Year Projected 2020 2019 Direct Spending $214,537 $106,782 TDT Revenue $3,000 $2,040 Room Nights 400 170 Acquisition Cost $15 (for $6,000) $15(for $2,550) The Dimitri Cup Soccer Tournament is scheduled for January 11th-February 2nd, 2020 and is taking place for the 18th year at North Collier Regional Complex. This is a youth soccer tournament for boys and girls ages 6 years old to 18 years old and takes place over 4 weekends in January. The event is projected to attract over the four weekends 9,200 athletes and to generate 3,200 room nights in the County, direct spending of $2,373,261 and TDT revenue of $24,000. The expenses to be paid for the 2020 event are facility rentals sanctioning fees, referee assignor fees, advertising, awards, and operating expenses for a total up to $48,000 and Parks and Recreation Staff Overtime up to $7,500 for a total up t o $55,500. Staff recommends a lesser amount than the event organizer has requested in the funding application due to our research that the promoter has not achieved the number of room nights projected. We averaged the room nights over the past four years and arrived at 3,200 room nights and a related funding recommendation of $48,000 based on what we believe will be achieved over those four weekends. 7.A Packet Pg. 23 11/25/2019 Year Projected 2020 2019 Direct Spending $2,373,261 $2,028,871 TDT Revenue $24,000 $23,946 Room Nights 3,200 3,012 Acquisition Cost $15 (for $48,000) $15(for $40,830) FISCAL IMPACT: Funding of up to $7,600 for the Nike XPO Prospect Camp and funding up to $55,500 for the Dimitri Cup Soccer Tournament is included in the FY 20 Tourism Division budget in Fund 184 for Sports Marketing Event support. This will leave a balance of $498,135 for the remaining events in FY 20 ($561,235-63,100). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourism Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events up to a total of up to $63,100 based on delivered room nights in Collier County and make a finding that these expenditures promote tourism. Prepared by: James Hanrahan, Sports Development Manager ATTACHMENT(S) 1. Jan 2020 event Applications (PDF) 7.A Packet Pg. 24 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 10885 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming January 2020 Sports Tourism Events for The Nike XPO Prospect Camp January 4th-5th, 2020 up to $7,600 and The Dimitri Cup Soccer Series January 11th-February 2nd, 2020 up to $55,500 for a total up to $63,100 and make a finding that these expenditures promote tourism. Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/14/2019 1:54 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/14/2019 1:54 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/14/2019 3:06 PM Tourism Jack Wert Director Completed 11/14/2019 4:31 PM County Manager's Office Sean Callahan Executive Director Completed 11/15/2019 12:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2019 4:24 PM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 7.A Packet Pg. 25 7.A.1 Packet Pg. 26 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 27 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 28 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 29 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 30 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 31 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 32 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 33 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 34 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 35 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 36 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 37 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 38 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 39 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 40 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 41 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 42 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 43 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 44 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 45 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 46 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 47 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 48 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 49 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 50 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 51 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 52 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 53 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 54 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 55 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 56 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 57 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 58 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 7.A.1 Packet Pg. 59 Attachment: Jan 2020 event Applications (10885 : Sports Event Funding Request - January 2020) 11/25/2019 EXECUTIVE SUMMARY Recommendation to approve the Sponsorship Agreement between Collier County and Football University to host the Top Gun Showcase summer program in July 2020, 2021 and 2022 and make a finding that this item promotes tourism. OBJECTIVE: Recommend the approval of a Sponsorship Agreement between Collier County and Football University for the Top Gun Showcase for 2020, 2021 and 2022. CONSIDERATIONS: Football University under the management of CEO Steve Quinn is the recognized leader in developing and enhancing the ability and skill of serious football players in middle school and high school. The Football University Top Gun Showcase, previously held in Rock Hill, South Carolina, will be hosted in July of 2020, July 2021 and July 2022 at the new Paradise Coast Sports Complex. This is the country’s largest football showcase averaging 1,250 athletes and over 3,000 guests. They are anticipating 1,000 to 1,500 hotel room nights in Collier County with an estimated economic impact of $1.5-$2.0 million. The County proposes to pay Football University a Sponsorship Fee in the sum of $100,000.00 for each of Fiscal Years 20; FY 21 and FY 22 in two installments each fiscal year to help Football University pay for its costs related to hosting the event. The terms and conditions are itemized in the attached Sponsorship Agreement and outline two installment payments payable to Football University totaling $100,000. In summary, the installments are as follows. • The First Payment of Fifty-thousand dollars ($50,000.00) shall be paid to FBU within 45 days of the County’s receipt of an invoice and the written notice and schedule provided by FBU that it has commenced operating their Football University Camps. • The Second Payment of Fifty-thousand dollars ($50,000.00) shall be paid to FBU within 45 days from the conclusion of the Top Gun Showcase and upon receipt of an FBU invoice and Post Event Report. Evidence of the conclusion of that event may include video, social media posts, event announcer read scripts and local use of the CVB logo at the event site as agreed to. FISCAL IMPACT: $100,000 is available in Fund 184 in the BCC Approved FY 20 Tourism Division will be requested to be budgeted in FY 21 and FY 22 for sports marketing, as outlined in the event agreement. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the Sponsorship Agreement between Collier County and Football University to host the Top Gun Showcase summer program in July 2020, 2021 and 2022 and make a finding that this item promotes tourism. Prepared by: James Hanrahan, Sports Development Manager 7.B Packet Pg. 60 11/25/2019 ATTACHMENT(S) 1. FBU Agreement 20-22 (PDF) 7.B Packet Pg. 61 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 10897 Item Summary: Recommendation to approve the Sponsorship Agreement between Collier County and Football University to host the Top Gun Showcase summer program in July 2020, 2021 and 2022 and make a finding that this item promotes tourism. Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/15/2019 9:12 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/15/2019 9:12 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/15/2019 9:13 AM Tourism Jack Wert Director Completed 11/15/2019 12:03 PM County Manager's Office Sean Callahan Executive Director Completed 11/16/2019 7:33 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2019 8:50 AM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 7.B Packet Pg. 62 7.B.1Packet Pg. 63Attachment: FBU Agreement 20-22 (10897 : FBU Top Gun Sponsorship Agreement) 7.B.1Packet Pg. 64Attachment: FBU Agreement 20-22 (10897 : FBU Top Gun Sponsorship Agreement) 7.B.1Packet Pg. 65Attachment: FBU Agreement 20-22 (10897 : FBU Top Gun Sponsorship Agreement) 7.B.1Packet Pg. 66Attachment: FBU Agreement 20-22 (10897 : FBU Top Gun Sponsorship Agreement) 7.B.1Packet Pg. 67Attachment: FBU Agreement 20-22 (10897 : FBU Top Gun Sponsorship Agreement) 7.B.1Packet Pg. 68Attachment: FBU Agreement 20-22 (10897 : FBU Top Gun Sponsorship Agreement) 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Report Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/15/2019 12:16 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/15/2019 12:16 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/15/2019 12:17 PM Tourism Jack Wert Director Completed 11/15/2019 12:19 PM County Manager's Office Sean Callahan Executive Director Completed 11/16/2019 7:24 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2019 8:51 AM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 10.A Packet Pg. 69 Marketing Partner Reports November, 2019 10.A.1 Packet Pg. 70 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 71 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 3 Economic Indicators 10.A.1 Packet Pg. 72 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30,700 2019 31,800 32,300 31,900 31,400 30,500 27,900 27,300 27,100 27,900 22,000 24,000 26,000 28,000 30,000 32,000 34,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (May 2017 through December 2018 employment projections revised as of March 11, 2019 reporting.) 2015 2016 2017 2018 2019 10.A.1 Packet Pg. 73 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 5 Year to Date 2019 January –October Collier Visitor Profile 10.A.1 Packet Pg. 74 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 6 Collier Tourism Metrics YTD 2019 (January –October) Number of Visitors Room Nights Economic Impact •1,593,100 •+5.7%∆ •2,120,200 •+6.4%∆ •$1,912,916,700 •+8.1%∆ 10.A.1 Packet Pg. 75 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 7 Visitor Origins YTD 2019 (January –October) # of Visitors 2019 ∆ % Florida 560,969 +4.3 Southeast 103,406 +5.6 Northeast 316,316 +5.0 Midwest 241,604 +6.3 Canada 37,696 +29.0 Europe 249,970 +4.9 Other 83,139 +10.9 Total 1,593,100 +5.7 10.A.1 Packet Pg. 76 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 8 RDS Occupancy/ADR YTD 2019 (January –October) Occupancy ADR 2018 2019 % ∆2018 2019 % ∆ Q1 89.4%87.6%-2.0%$329.3 $333.5 +1.3% Q2 74.0%72.9%-1.5%$244.4 $250.0 +2.3% Q3 65.3%64.5%-1.2%$150.8 $156.1 +3.5% October 64.1%67.5%+5.3%$169.4 $176.7 +4.3% CY to Date 75.0%74.3%-0.9%$234.3 $239.6 +2.3% 10.A.1 Packet Pg. 77 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 9 RDS Occupancy/ADR October 2019 Midweek Weekend Occupancy 68.5%59.0% ADR $170.1 $185.5 October 2019 10.A.1 Packet Pg. 78 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 10 Collier Comp Set Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 65.0%-4.0 $250.49 +2.9 $162.89 -1.3 Naples Upscale 73.4%-1.7 $318.74 +2.8 $234.01 +1.1 Miami-Hialeah 76.2%-1.9 $196.01 -1.1 $149.29 -3.0 Florida Keys 78.1%-0.8 $278.50 +4.0 $217.44 +3.2 Ft. Myers 69.5%-1.7 $164.82 +0.2 $114.51 -1.5 Sarasota-Bradenton 67.1%+0.2 $143.49 -4.0 $96.34 -3.8 Clearwater 75.8%-0.6 $163.29 +4.1 $123.77 +3.4 St. Petersburg 74.6%+4.3 $160.03 +2.0 $119.37 +6.4 Palm Beach County 72.1%-1.8 $188.56 +1.5 $135.97 -0.4 Ft. Lauderdale 75.9%-2.4 $148.74 -2.0 $112.90 -4.4 Florida 73.2%-1.3 $147.03 +1.1 $107.67 -0.2 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –September) 10.A.1 Packet Pg. 79 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 11 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –September) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 40.4%-6.2 24.5%+0.1 65.0% Miami-Hialeah 56.8%-2.2 15.1%+0.1 76.2% Florida Keys 68.9%-0.4 8.7%-1.7 78.1% Ft. Myers 54.2%+0.5 13.6%-12.2 69.5% Sarasota-Bradenton 53.4%+1.3 12.5%-5.1 67.1% Clearwater 57.8%-1.7 17.9%+2.2 75.8% St. Petersburg 56.3%+4.6 16.9%+3.8 74.6% Palm Beach County 50.9%-0.8 19.7%-4.7 72.1% Ft. Lauderdale 56.2%+0.2 15.4%-8.9 75.9% 10.A.1 Packet Pg. 80 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 12 Collier Comp Set –ADR ($) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $265.08 +1.4 $227.11 +6.5 $250.49 Miami-Hialeah $198.53 -2.3 $212.00 +2.7 $196.01 Florida Keys $279.89 +4.1 $272.11 +2.9 $278.50 Ft. Myers $173.13 -0.1 $142.13 +0.9 $164.82 Sarasota-Bradenton $148.29 -3.8 $131.08 -3.8 $143.49 Clearwater $170.07 +5.1 $141.64 +0.9 $163.29 St. Petersburg $163.07 +1.2 $153.83 +4.3 $160.03 Palm Beach County $190.53 +0.4 $191.18 +4.4 $188.56 Ft. Lauderdale $146.96 -2.9 $167.53 +0.9 $148.74 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –September) 10.A.1 Packet Pg. 81 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 13 October 2019 Collier Visitor Profile 10.A.1 Packet Pg. 82 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 14 Visitor Metrics This October, some 154,000 visitors stayed in Collier’s commercial lodgings (+12.7%).* Their visits contributed an estimated $143,132,100 of economic impact to the County (+16.4%). Key performance metrics are as follows: Collier October 2019 October**2018 2019 %∆ Occupancy 64.1%67.5%+5.3 ADR $169.4 $176.7 +4.3 RevPAR $108.6 $119.3 +9.9 *Available records suggest that approximately 15 lodging units were closed in October 2019 (October 2018: 471). ** Based on units available to be rented. 10.A.1 Packet Pg. 83 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 15 Visitor Metrics Collier’s October visitation originates from the following primary market segments: Collier October 2019 October Visitation 2019 Visitor #∆% Florida 61,754 +8.7 Southeast 8,470 +17.0 Northeast 21,560 +2.5 Midwest 22,638 +22.8 Canada 3,080 +25.3 Europe 29,106 +19.0 Other 7,392 +20.3 Total 154,000 +12.7 10.A.1 Packet Pg. 84 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 16 Visitor Metrics Compared to last October, 48.5%of Collier lodging managers report their three month forward reservations levels as “up.” Collier October 2019 % of Properties (October) Reporting Reservations 2018 2019 Up 49.7%48.5% The Same 25.8 47.2 Down 24.5 4.3 10.A.1 Packet Pg. 85 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 17 Collier Comp Set September 2019 Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 47.6%+2.7 $157.00 +7.5 $74.70 +10.5 Naples Upscale 58.8%+7.4 $200.38 +11.2 $117.84 +19.4 Miami-Hialeah 60.7%-4.7 $134.59 -4.3 $81.73 -8.8 Florida Keys 49.7%-13.7 $182.99 -5.9 $90.87 -18.8 Ft. Myers 49.7%+4.1 $101.72 +3.7 $50.60 +8.0 Sarasota-Bradenton 48.5%+2.2 $102.68 +0.2 $49.78 +2.3 Clearwater 59.4%-2.9 $122.39 -3.0 $72.69 -5.8 St. Petersburg 57.4%+3.8 $124.13 +1.1 $71.22 +5.0 Palm Beach County 57.1%-5.1 $118.63 -1.2 $67.76 -6.2 Ft. Lauderdale 60.8%-8.2 $104.89 -4.5 $63.72 -12.4 Florida 59.0%-5.6 $112.67 -2.1 $66.47 -7.6 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 86 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 18 Collier Comp Set –Occupancy (%) September 2019 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 27.8%+6.7 19.7%-2.3 47.6% Miami-Hialeah 46.2%-7.4 10.7%+5.5 60.7% Florida Keys 44.5%-12.9 4.8%-19.6 49.7% Ft. Myers 38.3%+20.2 9.9%-32.5 49.7% Sarasota-Bradenton 38.6%+6.2 8.5%-15.4 48.5% Clearwater 43.5%+3.4 15.9%-16.7 59.4% St. Petersburg 44.9%+10.4 11.2%-19.4 57.4% Palm Beach County 41.8%-6.5 14.2%-1.2 57.1% Ft. Lauderdale 45.9%-3.9 10.8%-22.4 60.8% 10.A.1 Packet Pg. 87 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 19 Collier Comp Set –ADR ($) September 2019 Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $158.17 +8.4 $155.70 +6.3 $157.00 Miami-Hialeah $133.29 -5.3 $153.77 -2.0 $134.59 Florida Keys $182.31 -6.5 $190.63 +0.3 $182.99 Ft. Myers $102.86 +7.2 $100.11 -5.8 $101.72 Sarasota-Bradenton $103.24 +2.5 $107.27 -5.1 $102.68 Clearwater $121.65 -6.1 $124.41 +4.8 $122.39 St. Petersburg $122.43 +0.6 $133.48 +4.4 $124.13 Palm Beach County $111.48 -4.0 $143.31 +5.1 $118.63 Ft. Lauderdale $104.98 -3.0 $112.34 -9.9 $104.89 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 88 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 20 Visitation/Economic Impacts of Tourism Collier October 2019 Visitors 2019 154,000 2018 136,600 Room Nights 2019 195,700 2018 172,100 Economic Impact 2019 $143,132,100 2018 $122,970,200 %∆ +13.7 October %∆ +16.4 * Available records suggest that approximately 15 lodging units were closed in October 2019 (October 2018: 471). %∆ +12.7 10.A.1 Packet Pg. 89 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 21 Occupancy/Room Rates Collier October 2019 Occupancy 64.1%67.5%+5.3 ADR $169.4 $176.7 +4.3 RevPAR $108.6 $119.3 +9.9 2018 2019*% ∆ * Available records suggest that approximately 15 lodging units were closed in October 2019 (October 2018: 471). Based on units available to be rented. 10.A.1 Packet Pg. 90 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 22 First Time Visitors (% Yes) Collier October 2019 5.0 4.0 33.4 32.1 38.4%36.1% 0 10 20 30 40 50 2018 2019 % New Market Share Gain from FL 10.A.1 Packet Pg. 91 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 23 Percent Group Business Collier October 2019 37.1 37.7 30 31 32 33 34 35 36 37 38 39 Group % 2018 2019 10.A.1 Packet Pg. 92 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 24 Visitor Perceptions Collier October 2019 •97.1%Satisfaction 97.4% •96.4%Would Recommend 97.0% •13.6%More Expensive 16.0% •93.8%Plan to Return 95.6% 2018 2019 10.A.1 Packet Pg. 93 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 25 Average Age/Median Income Collier October 2019 •46.7 Average Age (years)47.7 •$160,044 Median HH Income $161,081 2018 2019 10.A.1 Packet Pg. 94 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 26 Transportation This October, over half of the destination’s visitor parties flew (2018: 54.0%; 2019: 56.9%).A majority of these (62.7%) deplaned at RSW, with Miami capturing some 19.8%of deplanements. Collier October 2019 10.A.1 Packet Pg. 95 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 27 Airports of Deplanement (Top Four) Collier October 2019 61.0 20.1 7.2 5.5 62.7 19.8 8.1 5.3 0 10 20 30 40 50 60 70 RSW Miami Orlando/Sanford Ft. Lauderdale % 2018 2019 % of Visitors Who Fly 2018 54.0% 2019 56.9% 10.A.1 Packet Pg. 96 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 28 Party Size/LOS This October, visitor party size averaged 2.4 travelers who stayed for 3.2 nights in the Naples, Marco Island, Everglades area (October 2018: 2.5 people; 3.3 nights). Collier October 2019 10.A.1 Packet Pg. 97 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 29 Information Fully 92.1% consult the web for trip information, with some 90.4% making bookings for their trip online. Collier October 2019 10.A.1 Packet Pg. 98 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11.15.19 30 Satisfaction/Demographics The majority (97.4%) are satisfied with their Collier stay, with 95.6% planning a future trip to the area. The typical October visitor is 47.7 years of age. Collier October 2019 10.A.1 Packet Pg. 99 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner NO ADVERTISING REPORT THIS MONTH Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 100 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner October Public Relations Update TDC Meeting November 25, 2019 10.A.1 Packet Pg. 101 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Media Highlights LHG PR EFFORTS –October 7 – November 6 Media Impressions: 608,989 Media Value: $20,386 10.A.1 Packet Pg. 102 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 34 Media Highlights Marco Eagle October 22, 2019 UMV: 18,330 Media Value: $122 As a result of: CVB Local Press Release Distribution 10.A.1 Packet Pg. 103 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 35 Hudson Valley Magazine October 22, 2019 UMV: 65,355 Media Value: $436 As a result of: Media Visit Media Highlights 10.A.1 Packet Pg. 104 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Media Highlights Hudson Valley Magazine October 15, 2019 UMV: 65,355 Media Value: $436 As a result of: Media Visit 10.A.1 Packet Pg. 105 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 37 Hudson Valley Magazine - Print November 2019 Circulation: 30,829 Media Value: $4,225 As a result of: Karen Odum Media Visit Media Highlights 10.A.1 Packet Pg. 106 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 38 Media Highlights Joanna Mazewski October 25-27, 2019 Followers: 191 As a result of: Media Visit 10.A.1 Packet Pg. 107 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Media Highlights Westchester Magazine October 29, 2019 UMV: 187,029 Media Value: $3,741 As a result of: Media Visit 10.A.1 Packet Pg. 108 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 40 Media Highlights Westchester Magazine October 22, 2019 UMV: 187,029 Media Value: $3,741 As a result of: Media Visit 10.A.1 Packet Pg. 109 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 41 Media Highlights Westchester Magazine November 2019 Circulation: 54,871 Media Value: $7,685 As a result of: Media Visit 10.A.1 Packet Pg. 110 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Media Visits LET’S PLAY THRU, Gabe Aluisy AND GROUP –OCT. 22-23 •Gabe and his team travel to some of the world’s nicest golf courses, while taking part in the supplemental activities and attractions the destination has to offer. •Gabe and his group had accommodations at The Ritz- Carlton Golf Resort; played golf, participated in kayak tour with Naples Kayak Company. TAKING THE KIDS/TOURIST MEETS TRAVELER, JOANNA MAZEWSKI –OCT. 25-27 •Orlando-based journalist visited destination in late October •Hotel accommodations at Cove Inn. •Joanna met with General Manager of hotel for tour of property, participated in an Everglades airboat tour at Wooten’s, explored Naples. 10.A.1 Packet Pg. 111 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Projects GROUP PRESS TRIP, JANUARY 9-12, 2020 •LHG has rooms secured at JW Marriott for the night of Thursday, January 9th. Client and LHG are continuing to build out trip. Focus is Wellness NOVEMBER NEWSLETTER •LHG distributed Paradise CoastLines newsletter to 1,000+ tourism industry partners on October 29. MEDIA EVENT/CHICAGO ACTIVATION •LHG participated in a call with Paradise Advertising to discuss brand visuals with ads to be activated in Chicago. Group likely coordinating media event in early January in conjunction withor following consumer activations. 10.A.1 Packet Pg. 112 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Media Outreach -Sampling PITCH: HOLIDAY LIGHT ATTRACTIONS ACROSS THE U.S. •LHG responded to a lead seeking submissions on the best holiday light attractions. Pitch was centered around Night Lights display at Naples Botanical Garden. PITCH: WHERE TO GO IN JANUARY 2020 •LHG submitted a pitch surrounding Naples as a destination to visit this upcoming January, especially taking note of Stone Crab Season. MEDIA LEAD: VISIT FLORIDA PR •LHG submitted details on sustainable travel practices utilized at the Edgewater Beach Hotel in response to an editorial lead for NBC. 10.A.1 Packet Pg. 113 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Destination Publicity Viral story first week of October –Funeral for Naples veteran attended by thousands when a Collier County friend posted on Facebook that he had no family, and all were welcome •Over 850 articles –1.209 billion audience reach. Story carried by all major broadcast networks and their online sites •Publicity value: $1.7 million Next highest volume of publicity –Red tide returns to SWFL •441 mentions –5 million audience reach •Publicity value: $794,400 37.6% negative, 54% neutral, 7.7% positive (not as bad as last year) 10.A.1 Packet Pg. 114 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Destination Publicity Local Sports Coverage •Sports Complex update •News-Press Collier Tourism column Nov. 7 •Story coming in Naples Illustrated •Powerboat Nationals •News-Press Collier Tourism column October 10 •Pro Watercross Hydroflight •October 26: ESPN 99.3 Reel Talk Radio –What is hydroflight, weekend schedule, night flight 10.A.1 Packet Pg. 115 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Paradise Advertising No Digital & Social Media Report This Month 10.A.1 Packet Pg. 116 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 117 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 118 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 119 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 120 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 121 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 122 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 123 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 124 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner PARADISECOAST.COM MONTHLY REPORTING October 2019 10.A.1 Packet Pg. 125 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner EXECUTIVE SUMMARY The website had 78,867 visits in October, a 12% increase MoM and a 23% increase YoY. After consecutive months of declines in both MoM and YoY traffic, visits are up for both. Organic traffic (which made up 71% of all traffic) rose 63% MoM and 51% YoY. This had a positive impact on activity and engagement. Campaign traffic was down substantially (-66%) MoM and down moderately (-16%) YoY. While some Signals of Intent to Travel saw YoY declines, deals pageviews were up 70% and eBook views were up 32%. Year-to-date visits were up 9% YoY, and all YTD metrics were positive. 10.A.1 Packet Pg. 126 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner GOOGLE ANALYTICS 10.A.1 Packet Pg. 127 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 78,867 23% o Total Unique Visitors: 64,274 22% o Total Pageviews: 148,281 17% o Average Time on Site: 1.7 min 0.1% o Overall Bounce Rate (BR): 57% 2% o Homepage Bounce Rate: 51% 31% 10.A.1 Packet Pg. 128 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner YEAR-TO-DATE SNAPSHOT o Total Visits: 1.05 million 9% o Total Unique Visitors: 870,984 14% o Total Pageviews: 1.88 million 13% o Average Time on Site: 1.35 min 3% o Overall Bounce Rate (BR): 63% 5% o Homepage Bounce Rate (BR): 61% 15% Performance (Year to Date) 10.A.1 Packet Pg. 129 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 448 6% o E-Guide Views: 190 32% o E-Newsletter Sign Ups: 234 17% o Hotel Listing Views: 1,218 11% o Deals Page Views: 2,212 70% Goal Completions (YOY) 10.A.1 Packet Pg. 130 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 556 317 o BookDirect Click-Thrus (Referrals to Properties):748 487 o Average Time Spent on Results Page (All Devices): 5.7 min 5.5 min o Bounce Rate (BR): 0% 20% o Search-to-Referral Ratio: Overall:135% 154% Desktop:271% 337% Mobile:21% 14% NOTE: Click-thrus can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings Activity & Engagement (YOY)OCT 2019 OCT 2018 10.A.1 Packet Pg. 131 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 69% of total traffic (including tablets) o Most Viewed Pages: (1) Stone Crab Festival event page, (2) Events landing page, (3) Beach conditions page, (4) Homepage, (5) Major Annual Events article page o Top State Markets: Florida, New York, Illinois, Massachusetts, New Jersey o Top City Markets:Naples-Ft. Myers, Miami-Ft. Lauderdale, Tampa-St. Pete, Orlando, NYC o International Sections (YOY Comparison): •GERMANY: Visits (1,402) up 170%, time on site (1.59) down 42%, BR (62%) up 1% •BRAZIL: Visits (693) up 218%, time on site (1.42) up 48%, BR (61%) down 17% 10.A.1 Packet Pg. 132 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner ORGANIC TRAFFIC 10.A.1 Packet Pg. 133 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner ORGANIC TRAFFIC o Organic was the largest source of traffic in October, making up more than 71% of all traffic and driving 56,333 visits o Compared to 37,250 visits in October 2018, organic traffic was up 51% YOY o The organic bounce rate was 53%, which was lower than the site’s overall BR of 57% 10.A.1 Packet Pg. 134 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner PERSONALIZED WEBSITE CONTENT 10.A.1 Packet Pg. 135 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner o Total Impressions:29K o Total Clicks: 925 o CTR: 3.12% PERSONALIZED CONTENT October Activity 10.A.1 Packet Pg. 136 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner o Local Market (Naples) o Impressions: 1,732 o CTR: 5.95% o Drive Market (FL, GA, SC) o Impressions: 1,770 o CTR: 3.05% o Drive Market (ATL ) o Impressions: 258 o CTR: 1.55% PERSONALIZED CONTENT 10.A.1 Packet Pg. 137 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner o Fly Market (Northeast General) o Impressions: 753 o CTR:1.86% o Fly Market (NYC) o Impressions: 421 o CTR: 2.61% o Fly Market (Midwest General) o Impressions: 329 o CTR: 6.38% PERSONALIZED CONTENT 10.A.1 Packet Pg. 138 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner PERSONALIZED CONTENT o Fly Market (Chicago) o Impressions: 180 o CTR: 3.33% o US Domestic (Default) o Impressions: 1,796 o CTR: 3.29% 10.A.1 Packet Pg. 139 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner o International –Germany o Impressions: 104 o CTR: 12.5% o International –Brazil o Impressions: 26 o CTR: 23.08% PERSONALIZED CONTENT o International –UK o Impressions: 240 o CTR: 6.25% 10.A.1 Packet Pg. 140 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner o Impressions:21,452 o Clicks: 630 o CTR: 2.94% PERSONALIZED CONTENT Fly In: E-News Promo 10.A.1 Packet Pg. 141 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.3 o Saw PC: 3.2 72% o Clicked PC: 5.9 215% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:49 o Saw PC: 3:40 116% o Clicked PC: 6:29 282% Bounce Rate o Didn’t see PC: 70% o Saw PC: 27% 52% o Clicked PC: N/A October Engagement 10.A.1 Packet Pg. 142 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner RECOMMENDATIONS & KEY INSIGHTS ●To continue driving organic traffic and engagement, we recommend creating deeper content on narrow topics that align with high-opportunity search terms (below). Each topic below could be the focus of an optimized editorial page: SEARCH VOLUME (monthly)CURRENT PAGE RANK ●Big Cypress National Preserve*5,400 21 ●Tigertail Beach 3,600 6 ●Barefoot Beach 2,900 9 ●Ten Thousand Islands 1,900 19 ●Vanderbilt Beach*2,400 23 ●Collier Seminole State Park 1,600 21 ●Delnor Wiggins Pass State Park 1,300 5 ●Clam Pass Beach*480 7 *Arrivalist Point of Interest 10.A.1 Packet Pg. 143 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 144 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 145 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner VISITATION AND CUSTOMER SATISFACTION OCTOBER 2019 10.A.1 Packet Pg. 146 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 3,541 TOTAL VISITORS IN OCTOBER October 2018 October 2019 Collier Museum at Government Center 1,400 436 Naples Depot Museum 682 627 Marco Island Historical Museum 1,063 1,028 Museum Of The Everglades 1,116 933 Immokalee Pioneer Museum at Roberts Ranch 636 517 TOTAL 4,897 3,541 10.A.1 Packet Pg. 147 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 YEAR-TO -DATE VISITATION COMPARISON 2017 2018 2019 10.A.1 Packet Pg. 148 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner VISITOR RESIDENCYWhere are you from? 10% 34% 17% 31% 7% 10.A.1 Packet Pg. 149 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner How did you hear about us? (check all that apply)10.A.1 Packet Pg. 150 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 151 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 152 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 153 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 12.8% 87.2% 3,279 Total Users in October 20193,948 Total Sessions43,410 Total Users Year-to-Date In October 2019, CollierMuseums.com had 3,174 NEW site visitors, with465RETURNING site visitors. 3,279 10.A.1 Packet Pg. 154 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner Site Demographics –Gender October 2019 Female Male COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT 45.95% 54.05% 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics –Age October 2019 10.A.1 Packet Pg. 155 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 10.A.1 Packet Pg. 156 Attachment: MARKETING PARTNER RPT October Activity (10902 : Marketing Partner 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/14/2019 3:03 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/14/2019 3:03 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/14/2019 3:05 PM Tourism Jack Wert Director Completed 11/14/2019 3:14 PM County Manager's Office Sean Callahan Executive Director Completed 11/15/2019 12:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2019 4:22 PM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 11.A Packet Pg. 157 AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com DIRECTOR ACTIVITIES- Jack Wert- October-November 2019 PERIOD AT A GLANCE 2019 2018 Number of Advocacy Contacts 6 10 Number of Trade Show/Conferences 4 4 Number of Tourism Industry/Inter Div. 9 4 Number of PR Interviews/Communications 10 7 4 Advocacy • Baker Park Dedication Ceremonies • Holocaust Museum Dedication Ceremonies • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meeting • Destinations International Advocacy Committee Meetings • Farm City BBQ event Trade Shows/Tourism Industry Conferences • WTM London- Met with 25 tour operators and sponsored events for 300 tour operators and journalists • Destinations International Advocacy Summit in Madison WI • Visit Florida Tourism Summit • Florida Encounter- Meeting Planners face to face meetings in Panama City Beach Tourism Industry & Intra-Division Meetings • Internal Controls meeting on future needs • Arts & Culture Strategic Plan- Planning for October- November Visits & Contract Amendment • Short Term Vacation Rental discussions with County Manager • Joe Veneto Creating Memorable Visitor Experiences workshop with 8 participants • 21 Spices Cooking Class for future promotions • Meetings on Naming Rights progress with Superlative Group • Meeting with Procurement staff on current issues • Naples Chamber meetings on Visitor Center relocation • Meeting with Connect, SFI & CVB for new complex marketing strategies Public Relations/Communications • NY Media Event in January with Amelia Is and Naples • Collier New Hire Orientations on Tourism • Interview with German journalist Rudiger Edelmann at Edgewater Hotel • Media interviews on tourism issues: WINK; NBC -2; ABC-9; Naples News, Bob Harden • Presentation to Lely HS Tourism & Entrepreneurship Classes • SW Florida Regional PR conference call on crisis management Promotional Activities 5 11.A.1 Packet Pg. 158 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Promotional Activities/Special Events • Meetings with promoters of QBE Shootout, CME Group and Chubb Classic for next events • Meetings with Steve Quinn on FBU 2019 event • Attended Pro Watercross and Stone Crab Festival events • Meetings with Cultural Planning Group on Arts & Culture Strategic Plan progress • Meetings with Joe Veneto & 8 tourism partners on new experiences 11.A.1 Packet Pg. 159 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager October 10, 2019 – November 8, 2019 2018 2019 Number of Meeting Planner Contacts 98 87 Number of RFP leads sent to hotel partners 44 44 with potential for $11 Million direct spend Number of Groups booked 8 7 booked Total Room Nights/Econ. Impact for Period booked $1,077,544.57 with 1720 room nights 2183 room nights and potential direct spend $1,729,415.14 Number of RFP Enhancement (RFPE) Requests 2 0 Number of RFPE’s to Contract 1 booked 2 lost 1 booked Site Visits & FAMS 3 3 site visits Number of Shows Attended 2 shows One Connect IPEC Sales Activities this Period • Our CVB group sales team proudly announces Naples Marco Island Everglades CVB a Prevue publication Best Southeast DMO/CVB with a silver award. • Our CVB group sales team proudly announces Naples Marco Island Everglades CVB as a Smart Meetings Platinum 2019 Award winner. This is the 5th year as Platinum Smart Meeting winner. • Attended Connect Independent Planners Educational Conference in Grand Rapids Michigan with 31 appointments over a two- day show. Follow up complete and a post card mailer follow up is on order. • Preparations for several shows coming up in November. Connect Florida, Meetings Today, Florida Encounter and Hosting of Conference Direct Top Producers right here at JW Marriott Marco Island Beach Resort with CVB as co-host. • Preparations for HelmsBriscoe top Planners event which will be hosted here at the Hilton Marco Island Beach Resort in December with CVB as Co-Host. • Assisted planners with 3 various hotel/destination site inspections. • Qualtrics survey sent out to planners regarding the “Show Your Badge” program for 2019 • Solicited and will continue to promote the “2020 Show Your Badge program. This program offers discounts to local restaurants and attractions from May – October if the guests show their conference badge. It is promoted through the website and direct planner solicitation, in newsletters and with all CVB planner communication. • Proofed Meetings newsletters and ads, including our new Welcome post card for upcoming advertising and promotions. • Assisted Midwest rep with services estimates and upcoming show registrations • Continue processing all Rfpe and upcoming trade show registrations. • Staff meetings for sales department and tourism department attended. 11.A.1 Packet Pg. 160 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com • Continue taking Collier University courses each month (2 this month) • Explore various e-proposal businesses for templates for show follow up letters to allow us to send photos and videos for meeting follow up – getting compare and will do this in January • Working with team to build a Microsite on Cvent. Yasmith appointment to Cvent CVB Expert, she is in training and loading info on our website at Cvent. • Wellness – Efforts continue with solicitation of partners and destination to encourage listings and wellness events and happenings. Planning January 11-13, 2020 Be Well in Paradise 2nd annual Wellness EXPERIENCE Mind – Body- Soul 11.A.1 Packet Pg. 161 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: September 30 – November 5, 2019 PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 197 392 Number of Tour Operator Contacts 0 0 Number of FAM’s/Site Visits 1 1 Number Trade Shows Attended 3 2 Sales Mission 1 1 TRADE SHOWS: Virtuoso Latin American Nights. September 30 – October 3, 2019 Trends/Comments: As part of our Virtuoso media buy, we were able to participate in this Latin American Roadshow. We started in Buenos Aires, Argentina then onto Santiago, Chile and then Rio de Janeiro in Brazil. Our Brazil representative did the Sao Paulo event on our behalf. What a great investment this was, these high- end luxury travel advisors are familiar with our destination and do sell the 3 Virtuoso properties. The best turnout was in Santiago, Chile where we had 95 travel advisors to whom we each had a chance to present our product at roundtable meetings. Luxury travel advisors are our audience in Latin America. ONY Meeting USA, Santiago, Chile October 10, 2019 Trends/Comments: This is the second year we participated in these events and I feel the breakfast roundtables are very worthwhile. We had 40 travel agents at the breakfast roundtable presentations. In the evening at the cocktail, networking event we had 107. Comments from agents were very positive with most very happy to have an alternative to offer to their repeat customers that want to do something different than Miami. Also was interviewed by dotnews.info the Ony Network online Virtuoso Buenos Aires Roundtable presentations 11.A.1 Packet Pg. 162 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com West Coast Coalition Travel Advisor Training October 11, 2019 In order to take advantage of being in Santiago and maximize our budgets, St. Pete/Clearwater and I had a travel agent training event with high-end travel advisors, press and media. We had Ladevi, one of the largest travel media companies in Latam, assist us in arranging the event. We had 47 guests to whom we each were able to present. We had subsequent interviews by El Mercurio newspaper and Ladevi. Our partnership is getting much attention and we are making great headway in Latin America as the West Coast of Florida Coalition. The West Coast Coalition also had a three-page article in Ladevi Mexico published November 4. The article included top reasons to choose the west coast over Miami and Orlando and pointed out highlights from each of the 4 destinations as well as useful tips for visiting the west coast of Florida. Article is attached. 11.A.1 Packet Pg. 163 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com ITC Travel October 30-31, 2019 This luxury tour operator from the UK sent two staff members to the destination for site visits and experiences in our destination. David Pointer, Senior Product Manager & Sales Manager and Leanne McGarrity, Reservations spent two days in the destination doing hotel site visits and getting to know downtown Naples on a trike tour. 11.A.1 Packet Pg. 164 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 38 4 Number of Meetings Contacts 0 3 Number of Tour Operator 28 0 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 1 1 Number of RFP’s Received 0 0 Specialty Markets Michelle Pirre - Sales Assistant 10/10/2019-11/10/2019 LGBTQ We attended the CMI Marketing Insights Forum Nov 3rd-5th www.Communitymarketinginc.com where we were updated on new trends in LGBTQ travel and tourism. This is an educational forum for CVB’s, DMO’s, Pride organizations and more. Michelle Pirre hosted her first successful Panel Discussion leading a group of 40 CVB’s and DMO’s on how to market a destination with limited LGBTQ resources and or events, and while in a conservative destination. Points of discussion included: • How to get started • Educational conferences and events to attend • Getting to know your local LGBTQ Community • Taking inventory - LGBTQ nightlife and other LGBTQ friendly places to stay, tours and events • Sharing information with both Hospitality partners as well as LGBTQ travelers • Working with your local Pride and other local LGBTQ organizations 2020 brings new reasons for LGBTQ to travel and that is great news for our new Vacation Well campaign. #1 on the list is R&R, #2 getaway from every day, #3 going someplace new #4 return to places they know and coming in at #5 is culture. Coming in last is to celebrate the LGBTQ Community which means Pride Travel takes a dip this year. So, reasons for needing R&R #1 is worrying about their health. #2 for fun, #3 traveling to connect with partners, and #4 to heal emotionally. All of which are great for our destination! We are a health and wellness destination with romance and lots to do to heal! Meditation, spas, yoga etc…. And the number one activity while on Vacation TO GO TO THE BEACH! For the meetings market key meeting trends for 2019 are safety, climate, and political views and sustainability were among the top considerations for LGBTQ Meetings. Local and unique experiences and a rise in new emerging destinations are making it harder to differentiate what makes a destination desirable. The Human Rights Campaign’s equality Index is taking a play in which LGBTQ meetings you can book. Some planners won’t work with your destination or corporations if you do not score at least 80% on the index. Naples/Marco Island are not event on the list. Looking into this will be in the plan for the CVB to at least get us listed in 2020. For social media reach it has been determined that Twitter ranks top for a further reach than Facebook. For more information we anticipate the results for the full outlook of 2020 when the survey is released in December. This is where we will see the results of the Naples/Marco Island cross tab in the survey. A little background on CMI’s survey and where they get their numbers: 11.A.1 Packet Pg. 165 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Over the past 25+ years, we’ve built the largest, most authentic, and community- representative LGBTQ panel in the world, consisting of more than 90,000 (and growing) LGBTQ consumers globally. We’ve developed our panel through partnerships with over 300 LGBTQ publications, websites, events, organizations, apps, influencers and social media throughout the USA, Canada, UK, Germany, Australia, China and beyond. CMI is distinct from other research firms because we have a personal relationship with our LGBTQ panelists. They know us, trust us, and are willing to open up and honestly share genuine experiences, sensitivities, opinions and motivations with us. They understand that the results from the research will be used for the advancement of the LGBTQ community. With exclusive access to this comprehensive resource of qualified LGBTQ consumer panelists, CMI is well positioned to provide the most accurate and informative understanding of this diverse community. CMI’s Panel consists of over 90,000 self-identifying LGBTQ community members, which includes: • 70,000 LGBTQ panelists in the United States • 9,000 LGBTQ Canadians (includes English and French speaking) • 4,500 LGBTQ Chinese • Capabilities in the UK, Germany, Hungary, Australia, Taiwan, Japan and other countries 11.A.1 Packet Pg. 166 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com November 2019 TDC Monthly Report- October Sports Events & Activities Sports Team - James Hanrahan, Nikki King  Pro Watercross and Powerboat Nationals Post Event Report will be presented separately Florida Fire Columbus Day GUP Cup Oct 12-14,2019 Direct Impact $100,648 Economic Impact $143,134 Room Nights 114 TDC Funding Promoter $1,710 TCD Funding P&R OT $1,066 Acquisition Cost $24.35 Total ROI 6.39% TDT $848 International Soccer Qualifier-1St time Event Oct 26-27,2019 Direct Impact $307,560 Economic Impact $434,064 Room Nights 570 TDC Funding Promoter $8,550 TDC Funding P&R OT $1,091 Acquisition Cost $16.91 Total ROI 14.73% TDT $4,545 Florida Fire Columbus Day GUP Cup Projected and Actual Impact Comparison 2019 Projected 2019 Actual 2018 Projected 2018 Actual Direct Impact $201,338 $100,648 $201,338 Did not qualify Room Nights 350 114 350 TDC Funding $5,250 $1,710 $5,250 Acquisition Cost $15 $15 $15 TDT $2,625 $848 $2,625 ROI 13% 6.39% 13% October Event Impact 2019 2018 11.A.1 Packet Pg. 167 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com  In 2018, Columbus Day Cup did not qualify for reimbursement  In 2018, Alligator Alley Baseball was cancelled by the promoter Development Activities this Period – James Hanrahan • Met with Rogelio De Haro to discuss sponsorship opportunities with Academia Sanchez-Casal for their 2019-2020 Tennis Tournament schedule • Met with Steve Quinn of FBU at Gulf Coast High School to discuss the layout for the opening ceremony for the December FBU event • Conference call with Robert Sampson of Purdue University Athletics to discuss a baseball event at the Paradise Coast Sports Complex • Met with Karen Govern of the STARability Foundation to discuss potential collaboration opportunities at the Paradise Coast Sports Complex • Met with Jake Sullivan, Park Ranger Supervisor to discuss Red Bull Paddleboard event in Marco Island • Met with Parks and Recreation Athletics staff or weekly partner meeting • Met with Steve Weisberg from Parks and Recreation to discuss the Pickleball Concessionaire Agreement extension • Met with Pat Farno from Sports Force to discuss Paradise Coast Sports Complex • FBU conference call for the December event • Attended monthly Tourism staff meeting • Attended meeting with County Manager’s Office, Sports Force and FBU to discuss July 2020 Top Gun Showcase event • Attended Paradise Coast Sports Complex construction update meeting • Conference Call with Powerboat promoter to iron out last minute details before event • Met with Steve Quinn of FBU to discuss venue rental budget for December FBU event • Met with Sports Force and the United Soccer League to discuss potential partnerships for the Paradise Coast Sports Complex • Attended the Florida Fire Gup Cup Soccer Tournament at North Collier Regional Park • Attended the Powerboat Nationals at Sugden Regional Park • Held post event recap meeting with Powerboat to discuss the success of the event and future events • Conference call with Pro Watercross to discuss upcoming event • Met with Sean Callahan for bi-weekly one on one Number of Events 2 2 Direct Economic Impact $408,208 - Room Nights 684 - Average Acquisition Cost $18.15 - TDT $5,393 - Funding Reimbursement to Promoters $10,260 - Payment Parks & Rec OT $2,157 - 11.A.1 Packet Pg. 168 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com • Presented to Parks and Recreation Advisory Board for approval for the Pickleball Concessionaire Agreement extension • Conference call with Paradise Advertising, Sports Force and the County Manager’s office to discuss Paradise Sports Complex marketing • Attended the Treasure Coast Sports Summit in Port St. Lucie • Presented to the TDC requesting funding approval for December sporting events • Met with Pro Watercross to discuss post event recap for 1st weekend, Hydroflight and Stand up Paddleboard • Conference call with Sports Force and County Manager’s Office to discuss Paradise Coast Sports Complex programming • Met with Sandi Felke of the County Manager’s office to discuss our CRM software, IDSS Development Activities this Period – Nikki King • Met with Rogelio De Haro to discuss sponsorship opportunities with Academia Sanchez-Casal for their 2019-2020 Tennis Tournament schedule • Met with Steve Quinn of FBU at Gulf Coast High School to discuss the layout for the opening ceremony for the December FBU event • Met with Parks and Recreation Athletics staff or weekly partner meeting • FBU conference call for the December event • Attended monthly Tourism staff meeting • Conference Call with Powerboat promoter to iron out last minute details before event • Attended the Powerboat Nationals at Sugden Regional Park • Attended International Qualifier Tournament at North Collier Regional Park • Held post event recap meeting with Powerboat to discuss the success of the event and future events • Conference call with Pro Watercross to discuss upcoming event • Met with Pro Watercross to discuss post event recap for 1st weekend, Hydroflight and Stand up Paddleboard • Met with Sandi Felke of the County Manager’s office to discuss our CRM software, IDSS • Met with Steve Quinn of FBU to discuss venue rental budget for December FBU event • Requested Purchase Orders for BCC Approved Events • Collected and Processed Post Event Data/Calculate Economic Impact • Attended the Sheriff Department • Hosted Site Visit for Powerboat’s Media Group to collect b-roll of the city • Posted Content for Sports Social Media Channels • Updated Sports Website 11.A.1 Packet Pg. 169 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 170 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com PUBLIC RELATIONS & COMMUNICATIONS REPORT PERIOD AT A GLANCE OCTOBER 2019 Number of Media Contacts from CVB PR October 2019 – 349 October 2018 – 584 OCTOBER • 349 media contacts Number of Journalists/Influencers Hosted October 2019 – 7 October 2018 – 10 OCTOBER • October 4-6 Holger Jacobs, photographer - FVW magazine, TravelTalk, fvw.de, America Journal magazine • October 22-23 Gaby Aluisy & 3 crew - Let’s Play Thru • October 25-27 Joanna Mazewski & family - Taking the Kids/Tourist Meets Traveler News Releases October 2019 – 6 October 2018 – 5 OCTOBER • Inn on Fifth Completes $5M Renovation (Web) • Park Shore & Clam Pass Beach Projects (Web) • New Wellness Experiences Trending (Web) • 3 Naples/Marco Island Hotels Win Conde Nast Traveler Readers’ Choice Awards (Local media release & Web) • Collier Tourism Increases in September (Local media release & Web) • NBC Sports to Live Stream 2019 FBU Freshman All-American Bowl Publicity Highlights OCTOBER 2019 OCTOBER • VIRAL STORY – Thousands attend Sarasota funeral for Naples veteran who died with no family – posted online by Patricia Thrasher from Collier County Tax Collector’s office o Over 850 articles o 1.2 billion online reach, 9.5 million via newspaper and broadcast. Includes CBS, ABC, NBC Online o Publicity Value $1.7M • Red Tide Returns to SWFL o 441 mentions, 5 million reach o $794,400 Publicity value 54% neutral; 37.6% negative; 7.7% positive • OCTOBER PUBLICITY o 2.17 billion reach o Publicity value $3,100,000 • Two News-Press Collier Tourism Columns (submitted): o Beach camping, stone crab, power boats this fall Value $4,500; Circulation: 54,000 o Tricks, treats, festivals this weekend Value $4,585.68; Circ: 54,000 • How To Do Florida – Airings on Fox Sports 11.A.1 Packet Pg. 171 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com ACTIVITIES: • CRISIS COMMUNICTIONS • Regional communications meeting in Tampa with Gulf Coast destinations • Red tide response monitoring • Updates to Beach Conditions page as new information is available. • Assist Lee VCB with signing up for Collier red tide reports • Daily pull of user-generated photos from visitors, locals at beaches for gallery on Beach Conditions page • MEDIA RELATIONS/UPCOMING MEDIA VISITS: • Daily media responses or delegate • Preparations for New York media events with VISIT FLORIDA and other FL destination partners • Attend New York media events with VISIT FLORIDA, other Florida destination partners • Attend QBE Tournament press conference • Planning calls for Chicago media event with Paradise Adv, LHG • Planning with LHG, early January Wellness CVB FAM • Coordination with partners during Holger Jacobs FAM • Edits to LHG release draft on CNT Readers’ Choice Award winners for our area • Distribute CNT Readers’ Choice Awards news release to local list, provide follow up • Write and distribute September Visitation news release to local list, provide follow up • Create custom media, VIP list for partner’s opening event (Everglades FL Adventures) • Site visit for Barbara Beckley, Inn on Fifth • Review, updates, corrections for Joanna Mazewski itinerary • Request input from Research Data Services on September visitation, August tax collections for news release • Write and distribute • Research status of Cape Romano dome home via GMD, FDEP for Naples Daily News story • NEWS MONTORING: • Daily monitoring of Cision publicity results, make needed additions, deletions • Manually track key CVB, tourism publicity, add to spreadsheet • Manually track press trip publicity, add to spreadsheet • Manually track destination publicity, add to spreadsheet • Share news clips with partners featured • Add to established clipbooks • MARKETING/ADVERTSING-RELATED PROJECTS • Approve Oct. Consumer e-news, review upcoming month copy • Review USA Today dining digital story, headlines • Extensive editing on Brand USA Discovery modules for travel agent education • Review and extensive edits to first draft of Visitor Guide editorial • Daily ongoing work to activate Visitor Guide product in data engine, add current description, for all known visitor guide listings – and add new listings - that are not digitally activated – for improved efficiency in guide production • Review, approve digital banners for use during red tide extended outbreaks (off beach activities) • Input on Vacation Well banners 11.A.1 Packet Pg. 172 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com • PARTNERS, COMMUNITY, INDUSTRY ORGANIZATIONS ADVOCACY • Meetings with Greater Naples Leadership contacts regarding Nov. 6 tourism impacts presentation • Assist Guest Services with VIP/Media list for their opening reception for Everglades Florida Adventures – Boat tours, concession at ENP Gulf Coast • Wrote and submitted Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, Leisure Activities, Awards & Accolades, PR Activities; Social Media sections for ParadiseCoastlines tourism partner October, November E-newsletters • Reach out to Rita at Opera Naples over confusion with a posted event • Provide Bone Hook Brewing opportunity to supply promotional material for NYC media events • Reach out to Marco Island Lakeside Inn for info on new renovations, plans • Update website article to include Naples Beach Hotel restaurant in ‘restaurants on the water;’ revise and update throughout. Update NBH web listings, provide access to encourage them to take charge of listings • Marco Island Lakeside, communicate about renovations, seek new info, photos. Assist with web update • Everglades Area Tours – sent copy of Collier Tourism column promoting upcoming airdates/times for How To Do Florida Everglades Camping episode on Fox Sports • Query hotel partners on impacts from red tide to date for NDN story • Share News-Press Collier Tourism column on Miss Naples and the CVB Instameet • INDUSTRY CONFERENCES, PROFESSIONAL DEVELOPMENT • Completed staff training • STAFF, AGENCY, COUNTY MEETINGS • Social media/website weekly team meetings • Ad agency meeting to go over media scheduling, media buys, new campaign • Bi-monthly PR agency conference calls; emails and calls daily as needed • Attend, present at TDC meeting • Monthly website analytics meeting • Monthly staff meeting • Internal controls meetings • Meeting with potential vendor for proposal template • WEBSITE EDITORIAL (JoNell and Maria): • Provided copy points for new weather and wellness pages • Rewrites and/or edits to ParadiseCoast.com website articles and landing pages (JoNell) • Weekly updates to Weather Outlook section of ParadiseCoast.com Beach Conditions page (JoNell) • Updates to listings - descriptions, categories, or photos) • Add new listings (Maria, JoNell) • Add or update events (Maria; JoNell) • Add or update deals (Maria, JoNell) • VG Product add or updates (Maria, JoNell) • WEBSITE MANAGEMENT: • Implementation of requested Pets Allowed search parameter for hotels • Web maintenance daily (Buzzy) • SOCIAL MEDIA • Daily social media content creation, posting, interaction with followers (Buzzy) • Daily update to Beach Conditions page photo gallery via CrowdRIff (Buzzy) • Take needed destination photos (JoNell) 11.A.1 Packet Pg. 173 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com OCTOBER 2019 DIGITAL & SOCIAL MEDIA REPORT OCTOBER 2019 PERIOD AT A GLANCE 2019 2018 Twitter Accounts (3) Twitter Tweets & DMs Sent: 107 Engagements: 694 Link Clicks: 78 Followers Gained: 68 Impressions: 66.3k Twitter Tweets & DMs Sent: 122 Engagements: 1,467 Link Clicks: 128 Followers Gained: 68 Impressions: 84.6k Facebook Accounts (4) Facebook Posts Sent: 132 Engagements: 23,719 Link Clicks: 4,311 New Fans: 824 Impressions: 558,441 Facebook Posts Sent: 130 Engagements: 22,202 Link Clicks: 4,012 New Fans: 109 Impressions: 515,077 Instagram Accounts (2) Instagram Media Sent: 46 Engagements: 5,378 Followers Gained: 105 Instagram Impressions: 157,366 Instagram Media Sent: 45 Engagements: 2,841 Followers Gained: 55 Instagram Impressions: 46,164 NOTEABLE TASKS • Ongoing Google DMO Project • Update Paradise Coast Sports & Events Complex Webpage • Promote FBU event • Promote Powerboat Nationals • Build Qualtrics surveys • ADA Compliance: Site Improve demo • W ork with Paradise Advertising in creating a destination “giphy” • Update and create various partner website listings • Customization of Sports & Film website sticky footers. • Update Red Tide info on beach conditions webpage • Began construction of CVENT meetings micro website • Promote the Naples Princess new boat. Miss Naples via Instagram Instameet • PDF Projects • Update Visitors Center Google My Business location • Assist with Development of Departmental Internal Controls • Planning of Spanish Mircosite 11.A.1 Packet Pg. 174 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com MONTH/YEAR : OCTOBR 2019 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Facebook Promotion Successful activation of a targeted social media campaign with Facebook for the UK market. The objectives of the campaign were to increase the number of likes/followers for Florida’s Paradise Coast UK page. A key focus has been to generate interactivity and engagement of fans and to highlight the diversity of product available in the region. This promotion is hitting key holiday planning month of end of September and into October. This will assist with building ongoing activity on the page as we move forward with current updates on a weekly basis. See example below with additional results to follow. MARKET UPDATE: Politically and economically, the summer of 2019 has been dominated by Brexit and yet more than 3 years after the referendum, we are still no closer to knowing if, or when, the UK will leave the EU, the manner of the departure, or what our relationship with it (or the rest of the world) will look like afterwards. The recent delay to our departure date, granted by the EU, sets the new date at 31st January, giving members of Parliament three more months to pass a withdrawal agreement (with numerous previous versions of this agreement having been voted down). The Prime Minister, who famously was quoted as saying he would ‘rather be dead in a ditch than still be part of the EU after 31st October’ was forced 11.A.1 Packet Pg. 175 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com into accepting an extension by parliament. Something he did begrudgingly, immediately triggering a general election, set for 12th December 2019, in the hope his firm stance to uphold the result of the original referendum will bear fruit at the polls and the public will give him the parliamentary majority he needs to push through his version of the withdrawal agreement. Whilst all the posturing and infighting continues, so does the uncertainty. The economy is depressed as people are being conservative with their discretionary spending. This said, recent research has shown that the majority of Brits ring fence their holiday spending and whilst mainstream sales are down, the higher value / luxury end of the market continues to defy the odds and remains relatively flat year-on -year. The pound has been bouncing on the announcement of any good news and it is widely expected to strengthen once Brexit is completed, resulting in a flurry of foreign holiday booking activity. MARKETING/SALES/PROJECTS & ACTIVITIES: Facebook campaign Ongoing focus on delivering updated posts in-line with the targeted social media campaign - see below examples. Visit USA Association & Committee UK & Ireland Ongoing updates to the Visit USA association for out-reach to the UK & Ireland industry. World travel Market (WTM) November Planning, preparation and management for this leading travel industry trade show. Requested and organized meetings for proactive and beneficial discussions. Assisted with guest list and request for our hosted table at the Paradise Coast co-hosted Visit Florida Dinner on Monday 4th November - additional sponsors are: Hertz; Kennedy Space Center; Northwest Florida; Visit Sarasota; Tampa Bay and Universal Orlando Resort. ITC Travel Fam – Paradise Coast 30 Oct – 1 December 2019 Working with the CVB to host Senior Product & Sales Manager & staff for site visits and destination experience. Industry partners participated: Ritz-Carlton; LaPlaya; Edgewater; Marco Beach Ocean Resort: JW Marriott; Tin City; Trike Tour and 5th Avenue. UPCOMING EVENTS 2019 DATE SPECIAL EVENT LOCATION 4 – 6 November WTM Trade Show London 12 November Co-hosting VIP dinner for luxury agents London November Visit USA AGM & Sales Calls Dublin 11.A.1 Packet Pg. 176 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com We will follow up after the visit and feed information back to our partners for opportunity of future business. BA Holidays Discussions with BA product department as they hand over to a new team heading up the Florida product and purchasing division. Full detail to follow. CV Villas Meeting with CV Villas – aiming to find additional product in Paradise Coast. Additional follow up during WTM will take place as we explained we are shot of villa produce but hoping suite accommodations may help. Additional details to follow. VIP co-hosted Dinner 12 November 2019 Working on sourcing a suitable venue for VIP co-hosted dinner with Naples Beach Hotel and additional co-sponsors in order to maximise on budget. The aim is to invite a select number estimated 8- 10 luxury travel agents selling high-end produce. Vacations to America Following up on an addition booking incentive due for October and the results of our earlier co-op marketing campaign. BROCHURE REQUESTS: Website Enquiries: OMMAC worked with our UK storage company BH&P to ensure that guides and maps were distributed to all UK and Ireland addresses following receipt of requests from the Paradise Coast website. Literature Stock Update of stock sent to CVB for year-end inventory including new literature received from CVB in recent months. PUBLIC RELATIONS – Press Trip Updates Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Florida Friday, Travelmole, Distributed to: 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Florida in the Fall‘. Everglades National Park Ongoing TBC if included, coverage Lauren Jarvis Selling Travel Cir - 14,925 13 September 2019 Family fun, eco- adventure and luxury escapes in South Florida TBC Published See below Isabel Conway – Freelance & Irish Independent Circ - TBC TBC Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Visit Florida TBC Ongoing Securing date in order to obtain assistance with flights & car rental – meeting held at WTM TBC 11.A.1 Packet Pg. 177 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Marco Cat Calusa artifact. Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business July/September – Date TBC (Golf Guru pageviews: 19,000) Consumer Opportunity To raise the profile of golf in Naples in the UK GolfBreaks and Visit Florida – both unable to provide flights for dates - TBC Ongoing Liaison continues with Sarah and the CVB to see if a trip to the region will be possible as Flights are required. TBC 11.A.1 Packet Pg. 178 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com PUBLIC RELATIONS – Coverage Highlights 11.A.1 Packet Pg. 179 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 180 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 181 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com PUBLIC RELATIONS – October 2019 Coverage DATE PUBLICATION HEADLINE KEY MESSAGES JOURNALIST CIRCULATION VALUE Sept. Issue Selling Travel - Trade Southern Comfort – Family fun, eco- adventure and luxury escapes are all possible among the white-sand beaches, verdant parks and warm turquoise seas of South Florida Hotel renovations Lauren Jarvis 14,925 531 Sept. Selling Travel – Online – Trade Southern Comfort – Family fun, eco- adventure and luxury escapes are all possible among the white-sand beaches, verdant parks and warm turquoise seas of South Florida Hotel renovations Lauren Jarvis 353,496 $360 03.10.19 Irish Daily Star – Ireland Consumer Heat Escape: Get far away from storms with these holiday hotspots Paradise Coast as a winter destination Rohan Smyth 353,496 $360 27.10.19 Luxury Lifestyle Magazine – Consumer A taste of culture: 15 of the best day tours in the U.S, Japan and Tahiti Dolphin Explorer Natasha Heard 184,000 $2,353 28.10.19 Visit USA Blog – Consumer 14 of the best Halloween experiences for 2019 Halloween on 5th Spooktacular Emma Forest 98,204 $162 29.10.19 Travel Daily – Trade 7 luxurious holidays that are worth every penny Naples Grande Beach Resort Kristin Mariano 134,114 $237 SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. TOTAL 951,991 $4,235 11.A.1 Packet Pg. 182 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 183 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 184 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com DIAMONDE EUROPEAN REPRESENTATION SUMMARY OF ACHIEVEMENTS- OCTOBER 2019 TOUR OPERATOR ACCOUNTS Germany o USA-Reisen Experten, David Siemetzki, Owner NAP FAM We hosted David the owner of USA-Reisen Experten and two youtuber/videographer in Everglades City for a 1-night stay October 15-16, 2019. They were there to shoot images and videos for a Florida promotion video released on the YouTube page and website of Usa-Reisen Experten. The feedback after the trip was excellent, they got great footage from the area and during the Everglades Area Mangrove Tunnel Kayak Tour and the airboat tour at Wooten's. They were really fascinated by the kayak tour and will strongly recommend it from now on to every Florida trip they sell. The video will be released in December. o America Unlimited GmbH, Timo Kohlenberg, Owner NAP Marketing The first parts of our campaign with America Unlimited started in October. The Influencer Promotion part also called “Travel Battle” took place in NAP October 20-23, 2019. This was where America Unlimited sent a crew of 4 (2 influencer + tour guide +photographer, videographer) to NAP to do a “Travel Battle”. The program in NAP was an Orange Jeep Tour, Dolphin Shelling Tour (Calusa Spirit), Segway Tour, Jet Boat Tour, airboat tour. The whole battle was shown at the America Unlimited Instagram account, as well as on the influencer’s accounts. They crew also produced a video from this trip, which will be used for the other parts of the campaign. The report and all impressions from this part will follow at the end of the campaign. The OOH part of the campaign also started off and the city light posters (illuminated at night) were seen 2 weeks in October by work commuters and pedestrians in Hanover and Frankfurt, it was 80 posters in total. o DERTOUR GmbH & Co. KG, Product North America, Katja Wagner, Product Manager & Team Leader Hotels USA NAP TO Meeting We have met Katja and held a product meeting at the head office in Frankfurt. The whole team was very busy with the brochure production. Unfortunately, numbers to the USA are pacing down and so are the numbers to Florida. However, Katja reported the top 3 hotels sold in NAP at the moment and this year are LaPlaya, Naples Beach, Best Western Hawthorn. RN to follow in the next report. o Enjoy America, Katharina Stehning NAP Marketing We have secured and confirmed the marketing campaign with Enjoy America. This is a small USA specialized TO located in the Eastern part of Germany. This campaign will include NAP to be featured as an Insider’s Tipp in their brochure, which they called “non-brochure” as it is more of a small booklet, that clients keep. On top of that the campaign also includes 3 Social Media posts each on Facebook and Instagram during the months of November and December 2019. o CRD International, Pia Hambrock, Product Manager NAP Marketing We have secured and confirmed the cross-media marketing campaign with CRD, for which we again partnered up with the Florida Key’s. The joint cross – media marketing campaign will include both on- and offline marketing actions to promote NAP and 11.A.1 Packet Pg. 185 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com the Key’s accordingly. The main part will be the production of an eye-catching flyer addressing an up -scale clientele and the distribution of this flyer in the “Sylt-Tasche” which is a premium goodie bag handed out to travelers on the car-carrying train to Sylt, a German island in the North Sea, this island is very popular and well visited by wealthy Germans. The flyer will feature images as well as attractive travel packages including NAP and the Key’s to stimulate the future customers desire to travel. The “Taste of Südflorida” subpage, which we established in our last campaign, will be updated and supported by Google Ads. Several Facebook (5.000 followers) and Instagram (1000 followers) posts as well as the CRD newsletter (70.000 addresses) will complement the entire campaign. On top of that we will have an add on Facebook Lead Ads campaign that will follow in late February/March to further push fall and winter bookings through Facebook ads, these targeted ads will be shown on desktop, tablet and mobile advices and include a striking call to action linking to the joint “Taste of Florida” subpage. There will also be another newsletter inclusion featuring a South-Florida travel package. Switzerland o Kuoni Frankfurt, DER Touristik Frankfurt GmbH & Co. KG, Melanie Belle, Product Coordinator North America NAP Sales On October 1st, 2019. We have successfully held a joint webinar with KUONI and the Fontainebleau and Aventura Mall. The focus of this webinar was insider tips within the destination. We shared 20 min with the Fontainebleau and Aventura Mall, and NAP received 10 min. All in all, 25 travel agents from all over Switzerland participated. o Knecht Reisen AG, Michael Bötschi, Product Manager North America NAP Marketing Our campaign with Knecht Reisen has started in October with the first part: the display ad that leads to the NAP landing page and a B2B newsletter article inclusion sent out to 1.500 agencies. As well as our editorial pages in the new USA brochure. Please find screenshots attached. Netherlands o Travel Trend, Peter van Veenendaal, Product Manager NAP Marketing Our campaign with Travel Trend started off with the first newsletter which was sent out to 6.500 B2C addresses on October 17th, 2019. As well as the first Facebook post that was send out on October 27th, 2019. Please find screenshots attached. TRAVEL AGENTS o Hotelplan, Suzanne Piechocki-Oehler, Second Agency Manager NAP Special Request We have successfully informed and secured Suzanne with information regarding Everglades activities and 5* hotel suggestions on Marco Island and Naples for her clients. EVENTS o DiaMonde Dinner Event in Münster Date & Place Restaurant Cho&Riso, Münster Nr of attendees 14 11.A.1 Packet Pg. 186 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Profile of event We have invited the employees and the management of the Lückertz travel agency to a joint network evening in a restaurant near their travel agency. As part of the individual courses, we used the iPad and first-hand stories to present the DiaMonde portfolio including NAP. The table talk also included a lot of talk about the current events of the day and the vision for the future the team believes in. Profile of attendees This time all employees came from a single travel agency. For over 50 years, Reisebüro Lückertz has been the first travel agency "am Platz" in Münster and, with over 35 employees, one of the strongest in Germany. The focus of the office lies on the sales of luxury journeys. The managing director Christoph Lückertz himself is one of the founders of the Lufthansa City Center luxury brand FYNE Travel. Since there is only this one travel agency with focus on the suitable DiaMonde segment in Muenster, we organize otherwise no Events in Muenster. Due to the great potential at Lückertz, we have invited the travel agency exclusively to a dinner. General feedback The employees were incredibly grateful and appreciate our commitment beyond measure. Shortly before the invitations were sent out, the Thomas Cook insolvency had become known and so we formulated our invitation as a "hero's dinner". The associated empathy was particularly well received by the employees, so that 14 out of 20 employees from the tourism sector registered and actually came that evening. The exchange was particularly intensive and familiar. The managing director Christoph Lückertz personally took part in the evening, which once again underlines the priority of the strong connection to the travel agency. Mr. Lückertz emphasized once again that tour operator-oriented rates are very important for FYNE Travel and asked about the cooperation with Madleen Candeago Cost Cost for NAP covered by DiaMonde o Del-Tour USA Workshop Date & Place 17.10.2019 Liege Nr of attendees 50 Profile of event The workshop was organized in 15 min speed date sessions throughout the evening. Profile of attendees Travel Agents from the French speaking part of Belgium General feedback This USA workshop was great. We could reach many agents from the French speaking parts of Belgium. We were able to comprehensively train the agents as during the 15 min speed dating sessions, we had 3-4 agents on our table each. We noticed that about 1/3 has been to Florida and Naples personally, so the training was very appreciated, and questions have been asked. The agents really liked our Insider Tipps List with all info needed inside. We also could promote the Eurowings direct flight connection to RSW, as many of the agent’s clients are taking advantage of the close by Düsseldorf airport (2h drive). Cost 595 USD MARKETING o Marketing Campaign with Secret Escapes We have secured and confirmed a marketing campaign with Secret Escapes. It will be a Florida themed campaign in cooperation with the Florida Key’s, the Fort Lauderdale CVB, St. Pete/Clearwater and Sarasota. The campaign includes a NAP inclusion in the standalone Florida newsletter sent to 750.000 addresses and an inclusion in the 11.A.1 Packet Pg. 187 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com display ad bundle with 280.000 impressions. We already have established our sub-page in the last campaign. The timing for this campaign is in January-February 2020. o Facebook NAP # posts: 11 #fans: 13,843 Please find down below the most successful posts in October: #1 17.10.2019 beach, reached 3.968 clients, 181 reactions and 141 likes #2 15.10.2019 beach, reached 1.155 clients, 28 reactions and 21 likes MEDIA / PR o NAP Media FAM Anna Wolters, Journalist Lifestyle Magazine “jolie” The feedback from Anna Wolters visit in Everglades City was excellent. She loved the kayak tour and enjoyed her stay in Everglades City. This journalist was staying in Everglades City for a 1-night stay to research for her Florida article, which will be published in the November edition of the lifestyle magazine “jolie” with over 104,641 copies per edition. o LuxusInsider We have secured and confirmed a newsletter ads campaign with the B2B luxury online magazine LuxusInsider. The campaign includes 9 newsletters send out 3 each in November, January and February, with one with a different content all specialized for the luxury target group. The newsletter is sent out to 16,500 addresses weekly and has an impressive opening rate of over 50%, it also has its own district content apart from the magazine (monthly released). o TIP USA Folder Austria We have secured and confirmed a ½ page feature advertorial ad in the 2019/20 TIP USA folder. The folder provides an overview of the US and general topics as well as specific destination information to both, travel agents and consumer. The aim is to draw attention to the travel-destination USA and to portrait the tourism aspects of it. At the same time the supplement provides an update on the new developments in the country. Content: Map, features about the states, regions, cities. Includes also be news from tour operators, airlines and all other relevant suppliers. The folder will have 16.000 copies and will be published on November 11, 2019. It will be handed out along with the tip magazine, the others will be distributed to TAs and the VUSA Committee will also distribute it to consumer. PROJECTS o Visit Florida Newsletter We have submitted general press content for the in January/February press release send out by Visit Florida. o Inventory We have again created a comprehensive list of all stored brochures and giveaways. CONSUMER 11.A.1 Packet Pg. 188 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com o Brochure fulfillment: 30 in total HIGHLIGHTS IN NOVEMBER 2019 o DER Touristik “Urlaubsticker” evening event in Kiel, November 11, 2019 o Interview in Naples with German journalist Rüdiger Edelmann from Deutsches Reiseradio, November 11, 2019 o Visit USA Austria seminar in Vienna, November 14, 2019 o Knecht Reisen Workshop day in Luzern, November 26, 2019 o Fairflight brochure distribution & Florida ad in brochure, November 2019 o Argus Reisen marketing campaign, November 2019 o Travel Trend newsletter & Facebook posts, November 2019 o Doets Reizen website banner, November 2019 o LuxusInsider newsletter ad, November 4, 11, 25, 2019 11.A.1 Packet Pg. 189 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Powered by Monthly Report October 2019 Brazil MARKET INFORMATION Brazilian Airlines registered a decrease on demand for international flights in September According to a recent report published by the National Civil Aviation Agency, domestic flights have increased 1.9% in September of 2019. International routes have presented a 7.6% decrease in the same period. Although the overall numbers were negative, Azul and Gol airlines presented good figures. https://www.panrotas.com.br/aviacao/pesquisas-e-estatisticas/2019/11/demanda -por-voos- domesticos-cresce-19-em-setembro_169123.html Virtuoso release a recent study on the 2020 luxury tourism trends The international luxury tourism association conducted a study with over 1,300 travel consultants from 50 different countries to evaluate what will be the sector’s trends for 2020. According to the interviewed professionals, the major 6 trend for next year are: Unexplored & Unexpected, Combined Destinations, Gastronomy travelers, Group travels, Emotional intelligence and ‘Enjoy the Journey’. In a nutshell, the luxury client now desires to have better experiences at every moment of the travel. https://www.panrotas.com.br/mercado/pesquisas-e-estatisticas/2019/10/conheca-as-tendencias-do- turismo-de -luxo -para-2020_168798.html Brazilian government to exclude travelling taxes to international passengers The Brazilian government announced the exclusion of a specific tax for international air tickets, of USD 18 per passenger. According to Mr. Tarcisio Freitas (Minister of Infrastructure), this is one of many actions the federal government is setting into action to help increase the civil aviation sector in Brazil. https://www.panrotas.com.br/mercado/economia-e-politica/2019/10/ministro -anuncia-fim-de-taxa- extra-cobrada -em-voos-internacionais_168752.html Brazilians spending 1.3 billion dollars internationally in September The total expenditure of Brazilian tourists travelling abroad have reached 1.3 billion dollars in September of 2019. This was the best September since 2017, when the same number was 1.7 billion dollars. https://www.panrotas.com.br/mercado/pesquisas-e-estatisticas/2019/10/brasileiros-gastam-us-13- bi-no-exterior-em-setembro_168687.html 11.A.1 Packet Pg. 190 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Leonidas Gobbo Jr leonidas@novaeraturism o.tur.br PR Nova Era Turismo – TA R. Marechal Deodoro, 857 – Curitiba, PR – 80060-010 Phone: +55 41 3222-0122 Leonidas has been to Naples recently in 2019 (February). He was travelling with a motorhome and spent one day in Naples area. He’s very interested in promoting motorhome travelling to families in Curitiba area. Email follow up with specific details and digital collaterals. Marryer Queiroz marryer.queiroz@ttwgrou p.com BR Selections – TO Av. Europa, 367 - São Paulo – SP - 01449-001 Phone: +55 11 2196-9392 Merryer asked to change the date on the meeting that would take place on Nov 12th. We’ve provided further information on luxury attractions and properties for her to evaluate before setting a new meeting. Specific digital collaterals provided and email follow up to evaluate a possible meeting in November. Fernanda Matos fernanda@costadomarfim .com.br SP Costa do Marfim – TA Av. Joaquim Alves Correia, 4626 – Valinhos, SP – 13270-400 Phone: +55 19 3869-2909 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Gislaine Varotto gisa@estacaolondres.com .br PR Estação Londres Viagens – TA Av. Luiz Antonio Faedo, 1810 – Francisco Beltrão, PR Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. 11.A.1 Packet Pg. 191 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Phone: +55 46 3055-6008 Carlos Henrique Brito Cbrito@stb.com.br SP STB SJC – TA R. Euclides da Cunha, 172 – São José dos Campos, SP – 12243-580 Phone: +55 12 3308-7940 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Flávia Furman flavia@diamanteturismo. com.br PR Diamante Turismo – TA R. Lamenha Lins, 266 – Curitiba, PR – 80250-020 Phone: +55 41 3026-6666 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Emy Tokunaga emy@linharapidaturismo. com.br SP Linha Rápida Turismo – TA R. Mariana Najar, 601 – Mogi das Cruzes, SP – 08790-610 Phone: +55 11 4799-4142 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Daniele Valendorff daniele@taoturismo.com SC TAO Turismo – TA Rua 401, 156 – Balenário Camboriú, SC – 88330-696 Phone: +55 47 3405-0800 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Jessika Antunes jessika@marvinturismo.tu r.br PR Marvin Turismo – TA R. Marechal Deodoro, 51 – Curitiba, PR – 80020-905 Phone: +55 41 3323-6373 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Raquel Pazini raquel@agatur.com.br PR Agatur – TA R. Prof. Pedro Viriato Parigot, 5300 – Curitiba, PR – 81280-330 Phone: +55 41 3016-3242 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. 11.A.1 Packet Pg. 192 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Silvana Almeida silvana@tr1ps.com.br PR TR1PS – TA R. Des. Westphalen, 15 – Curitiba, PR – 80010-903 Phone: +55 41 99993-7868 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Valéria Brito valeriabrito@trajetoturis mo.com.br SP Trajeto Turismo – TA Rua Duque de Caxias, 61 – Sorocaba, SP Phone: +55 15 3233-0259 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Sérgio Saraiva sergiocsaraiva@hotmail.c om AM Vianatur – TA R. Saldanha Marinho, 606 – Manaus, AM Phone: +55 92 3633-1855 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Bruno Delfini brunod@bwtoperadora.c om.br BR BWT – TO v. Presidente Affonso Camargo, 330 – Curitiba, PR – 80060-090 Bruno presented BWT’s plan for new promotional actions in 2020. Among them, there will be a new partnership with Brand USA that will offer a US destinations dedicated trade show in 2020. Email follow up to evaluate possible partnerships and get all offers. Joaquim Junior joaquimjunior@viamundo .tur.br AM Via Mundo – TA Rua Rio Jutaí, 333 – Manaus, AM – 69053-020 Phone: +55 92 3622-3308 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Luiza Leopoldo luiza.leopoldo@flytour.co m.br BR Flytour – TO Al. Juruá, 641 – Barueri, SP – 06455-010 Luiza contacted us to present what will be the promotional actions for Flytour in 2020. Email follow up to evaluate possible partnerships and get all offers. Neide Chitto neide@dtabuso.com.br SP Tabuso Turismo – TA Av. Gisele Constantino, 31 – Votorantim, SP – 18110-650 Phone: +55 15 99771-7133 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Cezar Gardesani cezar.gardesani@segmen to.tur.br SP Segmento Turismo – TA Cezar requested more information on the destinations’ highlights and attractions. He’s very experienced Email follow up with specific 11.A.1 Packet Pg. 193 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Av. Moaci, 525 – São Paulo, SP – 04083-001 Phone: +55 11 3628-4494 in organizing group travel to doctors from São Paulo area and finds Naples a potential area for a next group. digital collaterals. Walter Zanetti walter@zanettitur.com.br SP Zanetti Tur – TA R. Senador Fláquer, 877 – Santo André, SP – 09010-160 Phone: +55 11 4438-8494 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Edevalter Rafachine acucar@fourstations.com. br SP Four Stations Viagens – TA Av. Jabaquara, 2002 – São Paulo, SP – 04046-400 Phone: +55 11 5589-0580 Promoted Paradise Coast to several travel agents from 6 different states from Brazil in the last US Day br Orinter. Email follow up with specific digital collaterals. Update KPIs for FY 19/20 KPIs (18/19 FY) Updated Educated Travel Agents 3,500 annual USA Day by Orinter – 150 travel agents educated Updated total of 150 Sales Calls 15 per month – 180 per year Average of 20 per month - done Total updated - 20 MICE Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Training Name of Company Market Number of Staff Trained Training Follow Up 11.A.1 Packet Pg. 194 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Orinter BR 150 travel agents educated on a 20 minutes session Email follow up with collaterals and ideas for selling PC Viaja Bi SP Educated over 30 final consumers on PC opportunitie s for LGBTQ clientele Provided specific collaterals and more information on products to PC 11.A.1 Packet Pg. 195 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description – Coop Actions Launch/Start Status Orinter BR Orinter has provided PC with an offer for a plan with several promotional projects. Ongoing. Other training sessions TBC and cities to be determined Shows / Sales Missions / FAM Trips (Media and Trade) / Other Name Market Description Date Status 11.A.1 Packet Pg. 196 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Fernanda Companhia Trip BR Media relationship and showcase destination Renata Meirelles Travel Influencer BR Media relationship and showcase destination Gardenia Rogatto Não pira desopila BR Media relationship and showcase destination RESULTS 11.A.1 Packet Pg. 197 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com • Estadão • Catraca Livre 11.A.1 Packet Pg. 198 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 199 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com • MSN 11.A.1 Packet Pg. 200 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 201 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com MEDIA LINKS • Estadão | https://viagem.estadao.com.br/noticias/geral,confira-6-eventos-imperdiveis-em-sao-paulo- durante-o-mes-de-outubro,70003034527 • Catra Livre | https://catracalivre.com.br/viagem-livre/evento-em-sp-tera-conteudo-lgbt-e-viagens- com-desconto/ • MSN | https://www.msn.com/pt-br/estilo-de-vida/lifestylegeneral/evento-em-sp-ter%c3%a1- conte%c3%bado-lgbtplus-e-viagens-com-desconto/ar-AAI7AQG DESCRIPTION Media Subject Date Copies/ Pageviews/Impressions Catraca Livre Event in SP as LGBT content and special offers on trips October 1st 925.900 11.A.1 Packet Pg. 202 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Estadão Check 6 events in Sao Paulo October 3rd 3.957.870 MSN Event in SP as LGBT content and special offers on trips October 3rd 1.072.479 SOCIAL MEDIA Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = 24,929 fans on the page. Promoting Halloween Promoting fishing 11.A.1 Packet Pg. 203 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Promoting Gastronomy in Paradise Coast Instagram Paradise Coast Instagram address is https://www.instagram.com/paradisecoastbr/= 2,322 followers 11.A.1 Packet Pg. 204 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com 11.A.1 Packet Pg. 205 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) AVIAREPS Brasil ● Rua Dr. Rafael de Barros, 210 – suite 42 ● São Paulo, SP ● Brazil ● Tel: +55 11 3106-2386 E-mail: ParadiseCoastBR@aviareps.com Prospect work for November • At least 3 media meetings in Sao Paulo, besides pitches by e-mail and media calls • Follow up on coverage for Individual Press Trip: Ases a Bordo • Promotion Conde Nast awarded resorts in the area 11.A.1 Packet Pg. 206 Attachment: Oct-Nov 2019 Staff Reports (10887 : Tourism Staff Reports) 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Report Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/15/2019 1:09 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/15/2019 1:09 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/15/2019 1:10 PM Tourism Jack Wert Director Completed 11/15/2019 1:13 PM County Manager's Office Sean Callahan Executive Director Completed 11/16/2019 7:23 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2019 8:50 AM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 12.A Packet Pg. 207 10/10/2019 - 11/8/2019 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE Egencia 2/3/2020 2/5/2020 0 30 56$28,802.26 0RFP Rcvd LocalNewell Brands - February 2020 Board Meeting Corporate Cvent $0.00repeatBooked Business49071 Experient 10/5/2020 10/9/2020 0 150 489$324,449.14 0RFP Rcvd Local2020 Sportfishing Summit Corporate Cvent $0.00newBooked Business48501 HelmsBriscoe 4/21/2020 4/23/2020 0 17 34$19,033.83 0RFP Rcvd LocalApril 2020 EPC BOD Meeting Corporate HelmsBriscoe $0.00repeatBooked Business49191 HPN Global 3/11/2020 3/15/2020 0 200 625$725,731.40 0RFP Rcvd LocalBiennial Dealer Meeting Spring 2020 # 67915V2 Corporate HPN $0.00repeatBooked Business49021 IMN Solutions 10/22/2020 10/31/2020 0 145 648$538,634.62 0RFP Rcvd Local2020 TMA Annual Meeting - Florida Association-Meetings, Conventions Cvent $0.00repeatBooked Business48880 The Kellen Company 3/6/2021 3/9/2021 0 48 174$92,764.39 0RFP Rcvd LocalVinegar Institute 2021 Annual Meeting Corporate Cvent $0.00repeatBooked Business48828 The Ritz-Carlton Golf Resort, Naples 5/7/2020 5/10/2020 0 40 157$0.00 0Rfp enhancement LocalFlorida Anthropological Society Medical/Pharma $0.00newBooked48825 0 630 2,1837$1,729,415.64 0Event Count: $0.00 0$1,729,415.647 2,1836300Event Count: $0.00 Printed: 11/8/2019 Page: 1 of 1Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 208 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) OCTOBER 2019 - COLLIER TOURISM & DESTINATION FEATURE NEWS HIGHLIGHTS SECTION #1-LOCAL BUSINESS OF TOURISM/CVB NEWS Media Outlet Local- State- Nat'l-Int'l Headline & Link to Online Version Date Details Ad Value Circulation or Unique Views Tone Naples Daily News Online Local Stars shine bright at Paradise Coast Tourism 9/27/2019 CVB Press Release, Media Assistance at Event: Annual event honors top tourism, hospitality $397.36 864,000 Positive Marco Eagle Online Local Stars shine bright at Paradise Coast Tourism 9/27/19 CVB Press Release, Media Assistance at Event: Annual event honors top tourism, hospitality $0.02 943 Positive Naples Daily News Print Local Tourism stars shine at event in Naples 9/28/19 CVB Press Release, Media Assistance at Event: Annual event honors top tourism, hospitality $13,255.68 73,000 Positive Gulfshore Business Daily Local Tourism Star Award Winners Announced 10/1/19 CVB News Release: Coverage of 17th Annual Paradise Coast Tourism Star Awards including names of all winners Positive Fox -4 Local Higher conentrations of red tide not keeping people away from Collier County beaches 10/4/19 Some dead fish, smell but people still finding beaches to enjoy. FGCU expert says they don't anticipate it being as bad as last year Orlando Sentinel State Red tide reemerges in southwest Florida 10/7/19 Negative WINK-TV Local Red tide on Marco Island presents issue for marine 10/9/19 Negative Sarasota Herald Tribune Regional Red tide Negative WGCU Local Fish kills on Marco and beach warnings in Collier 10/10/19 Fish kills return as red tide spreads $9.05 39,000 Negative Marco Eagle Local Dozens of fish, sea turtle found dea on Marco Island as red tide threat grows 10/10/19 Red tide makes it to Marco Island Negative Naples Florida Weekly Online Local Paradise Coast Tourism Star Awards honors outstanding tourism employees 10/10/19 CVB News Release: Story on 17th annual tourism awards by CVB with all winners listed and described $0.05 22,000 12.A.1 Packet Pg. 209 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) Naples Florida Weekly Print Local Paradise Coast Tourism Star Awards honors outstanding tourism employees 10/10/19 CVB News Release: Story on 17th annual tourism awards by CVB with all winners listed and described ESPN 99.3 FM Reel Talk Radio Local / Regional Guest host J. Modys with Paradise Coast - CVB 10/12/19 CVB's JoNell M. Guest Hosts - Coverage lots going on in destination including Powerboat Nationals, much more $3,000.00 250,000 Positive News Press Local / Regional Collier Tourism: Trick, treats, festivals, more this weekend 10/24/19 CVB Submitted Tourism Column: Action-packed weekend offers plenty to do for locals, visitors including Boo at the Zoo, Fall Walk at Naples Botanical Garden, $4,585.68 54,000 Positive ESPN 99.3 FM Reel Talk Radio Local / Regional Collier County Sheriff's Office Chief Stephanie Spell Co-Hosts with Jessica Guth - Fly fishing and more in Collier County 10/26/19 Collier County Sheriff's Office Chief Stephanie Spell Co-Hosts with Jessica Guth - Fly fishing and more in Collier County $3,000.00 250,000 Positive ESPN 99.3 FM Reel Talk Radio Local / Regional Reel Sports Segment: Pro Watercross, Hydroflight at Sugden Regional Park 10/26/19 CVB submitted info: Listen beginning at 37:56 to 39:40 - Pro Watercross World Championships - this weekend HydroFlight Championships - how does hydroflight work? $150.00 250,000 Positive ESPN 99.3 FM Reel Talk Radio Local / Regional Naples Zoo - Boo at the Zoo 10/26/19 9:15 - Boo at the Zoo, lion cubs $100.00 250,000 Positive ESPN 99.3 FM Reel Talk Radio Local / Regional Stone Crab Festival, stone crab season 10/26/19 Stone Crab Festival, stone crab season, Pinchers, City Seafood in Everglades City, renewable seafood resource $150.00 250,000 Positive Naples Daily News Online Local Despite Hurricane Dorian, tourism in Collier County strengthened in September 10/28/19 TDC Meeting Coverage + CVB News Release: Collier County's tourism - County saw more visitors in September than it did over the same month last year. Positive growth in spending, economic impact, occupancy, more $397.36 864,000 Positive 12.A.1 Packet Pg. 210 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) Naples Daily News Print Local Tourism industry going still going strong in Collier 10/29/19 TDC Meeting Coverage + CVB News Release: Collier County's tourism - County saw more visitors in September than it did over the same month last year. Positive growth in spending, economic impact, occupancy, more $7,669.91 73,000 Positive Gulfshore Business Daily Local Collier Tourism Increases in September 10/30/19 CVB News Release: Positive increases in tourism reported by CVB for September visitation, economic impact, occupancy. Also positive news from August TDT collection Positive Destination Feature News Highlights - Local/Nat'l/Int'l Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Tone Prevue Magazine Online Nat'l 5 Meeting Spaces With A View 9/27/19 Ritz-Carlton, Naples selected as one of 5 meetings spaces (GLOBAL) with a view $2.32 10,000 Positive Nat'l / Int'l 850 articles 10/1/2019 Thousands unite at funeral for veteran from Naple with no known family. Viral coverage after neighbor posted on social media asking people to attend funeral, pay respects for veteran. $1,700,000.00 1.21 Billion Positive Irish Star Travel Nat'l / Int'l Heat Escape 10/3/19 CVB UK outreach to media: Paradise Coast promoted as a warm beach getaway "holiday hotspots" roundup $2,354.00 184,000 Positive Luxury Columnist Int'l Top Attractions on the Paradise Coast, Florida 10/5/19 CVB Influencer Trip-UK Campaign: 2017 Blog is pushed out again - from a sponsored visit as part of UK campaign. Shopping, restaurants, hotels, sunset at the Pier. Positive Luxury Columnist Int'l Best Outdoor Activities on Paradise Coast, FL 10/5/19 CVB Influencer Trip-UK Campaign: 2017 Blog is pushed out again - from a sponsored visit as part of UK campaign. Inn on Fifth, Naples Bay Resort, Naples Botanical, Everglades Area Tours, more mentioned Positive 12.A.1 Packet Pg. 211 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) The Florida Travel Girl Nat'l September 2019 Look Back - Visit to Naples 10/6/19 Blogger includes recap of early Sept. visit to Naples including Hyatt House, dining at many restaurants, brewery visits, with announcement that full Naples area blog to come Positive Sarasota Herald Tribune State Red Tide Surfaces Near Naples 10/8/19 Recent Press Trip Coverage Results Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Tone Creative Healthy Family Nat'l Marco Island & Naples Travel Guide 10/2/19 Southeast Florida blogger Ursula Herrera's family weekend getaway to Marco Island & Naples with reviews of each location visited, plus video $1,060.00 53,100 Positive Creative Healthy Family Nat'l Family Getaway Weekend at Hilton Marco Island 10/7/19 Southeast Florida blogger Ursula Herrera's family weekend getaway stay at Hilton Marco Island - hotel review $1,060.00 53,100 Positive Palm Beach Moms Nat'l Naples - Great Placefor Family Getaway 9/12/19 Great family visit while getting away from bad weather on east coast Positive 12.A.1 Packet Pg. 212 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) IRISH DAILY STAR Thursday October 3 2019 35 34 IRISH DAILY STAR Thursday October 3 2019 OVER 80 events – more than half of them free – are on the menu at Waterford’s 18th annual Imagine Arts Festival. The event, which runs from October 18 to 2, celebrates theatre, dance, music, visual art, discussion and debate and is packed with magical fun, mega music gigs and a litany of literary events with top authors. Deputy Mayor Seamus Ryan says he’s particularly proud of the regional acts taking part, and paid tribute to John Dywer who, in his 80s, will still be playing sessions throughout the John Dwyer trad weekend. Renowned for its rich musical programme, this year’s festival also features American country soul stars The Delines, a cabaret show on the life of The Whistling Girl by Honor Heffernan and Trevor Knight which tells the story of civil rights campaigner Dorothy Parker, a gig with 2018 Single of the Year winner Kitt Philippa and the City of Dublin Chamber Orchestra. Laughs will be provided by Derry Girls star Kevin McAleer who’ll give audiences the benefit of his Guru show while family fun is on offer with Spraoi’s Wicked Woods and Horrible Histories – spooky candlelit walking tours of the city. And everything from ballet to Bollywood will entertain the crowds who are sure to flock to the Booze, Blaas and Banter nights which celebrate the city’s maritime herit- age. See Imagineartsfestival.com for more. PASSENGERS on Icelandair and Air Iceland Connect can rest easy on their green laurels now knowing they’re helping to grow forests. The firm’s new carbon footprint calculator gives them the chance to reduce the impact of air travel with an extra fee payable to the Iceland Carbon Fund, Kolvidur. Working with Klappir Green Solutions, they have determined the average flight emissions for each route and customers can choose to make a “contribution” to offset the carbon cost of their journey when they book. All fees will be used to cultivate forests in Iceland. “In providing a carbon-offsetting tool for our passengers and cargo customers, Icelandair Group has taken a step towards helping to reduce the environmental impact of air travel,” says CEO Bogi Nils Bogason. “We acknowledge that this is an issue of growing concern in the travel- ling community and we are happy to be working with Icelandic experts in the field of carbon offsetting. “We are proud to be a part of this important project and encourage our customers to participate.” The Kolvidur fund, which was was set up by the Icelandic Forestry Association and Environment Association, aims to reduce carbon dioxide levels in the atmosphere by increasing the carbon sequestration of forest eco-systems, binding the soil and reducing soil erosion. What’s on at home What’s on abroad parc up for a winter wonderland break MAGICAL: Christmas at Center Parcs CENTER Parcs Longford Forest is sure to mesmer- ise families when its magical Winter Wonderland launches next month. Santa swaps the North Pole for an extended stay from November 8 in what’s being billed as a magical experience for all the family. And if your idea of a perfect festive season is getting away from it all, the resort has a selection of short breaks for those who want a home away from home this festive season. Set amongst thousands of twinkling fairy lights, a fresh dusting of snow and stunning festive decora- tions, guests can choose from a range of seasonal activities, including carriage rides, pottery painting, Festive Jingles Skate, (a Christmas roller disco) and even a visit to Santa and his elves in his Woodland Workshop. A spectacular light and sound show over the resort’s lake plus an array of entertainment promises to capture the imaginations of guests of all ages. Prices are from 459 for a two-bedroom Woodland Lodge sleeping up to 4 people for a four-night mid- week break. LAUNCH: Minister Doyle (2nd right) with (l-r) Susan Scallan of Failte Ireland, Lisa Jameson, Teelings Visitor Centre Manager, and distillery co-founder Stephen Teeling frankly, we do give a dram about festival WHISKEY lovers can rejoice as this week saw the unveiling of the schedule for the four-day Festival of Irish Whiskey, which takes place from October 10 to 13. Andrew Doyle TD, Minister of State for Food, helped to launch the festival, which forms part of Fáilte Ireland’s Taste The Island cam- paign and is being co-ordinated by IrishWhiskey360°, the new brand and home for Irish whiskey tourism. The festival is a cele- bration of the culture and rich heritage of Irish whis- key and allows visi- tors to explore the places, meet the people and experience the processes behind the mak- ing of Irish whiskey. It will feature nearly 40 events and promotions in distilleries, brand homes and Irish whiskey visitor centres across the nation. The planned events and promotions range from free and discounted tours to open days, tastings and food pairings, coop- erage demonstrations, meet-the-distill- ers talks and much more. There is a range of free and ticketed events. On Thursday, October 10 the Dublin Distilleries On Your Doorstep event takes place at Arthur’s Pub on Thomas Street. Here, all five Dublin distilleries and brand homes will host a joint- tasting event with all proceeds going to the Solas Project charity. Special The Kilkenny Whiskey Guild will host a special tasting event on the same night with Slane Irish Whiskey and Lord Alex Mountcharles in Bridie’s Bar. There’s also a Spirit of Dublin Food Fair at Teeling Whiskey Distillery in Dublin on Saturday, October 12 as well as a Tour & Tipple Experience in The Echlinvillel Distillery in Co Down, and a Clonakilty Distillery open day on Sunday, October 13. The full schedule is available at www.irish- whiskey360.ie with further details available on the Taste The Island portal at www.discoveri- reland.ie. M A jO r CA has some amazing caves, with the most impressive being the Cuevas del Drach range — filled with giant stalac- tites, stalagmites and underground lakes. Cuevas del Drach, Majorca, Spain. WHAT IN THE WORLD? DEAL OF THE WEEK ESCAPING to the sunshine is defini t e l y o n o u r minds this week and Sunway have go t s o m e l a t e , great deals on offer at the moment. jet off to the coastal resort of Letojann i ( i n s e t ) in Sicily — a relatively unknown dest i n a t i o n i n comparison to its busier neighbour T a o r m i n a . Letojanni enjoys a year-round mild cl i m a t e , abundant sunshine and white beaches . P e r f e c t f o r a quieter break, it boasts a lovely atm o s p h e r e with sun-filled piazzas, shop-lined s t r e e t s , a n d plenty of cafes and restaurants. Stay at the Miosotis Apartments on a self-cater-ing basis for seven nights from just €399pps or the San Vincenzo Hotel (B&B) from just €416pps. Flights depart October 12 and 19. Book at Sunway.ie. WITH Hurricane Lorenzo bearing down on Ireland — and the coldest winter of the decade reportedly on the way too — our thoughts will inevitably be turning to escaping to sunnier climes. While this can mean returning to tried- and-trusted holiday hotspots such as the Canary Islands or southern Spain, sometimes it’s nice to look further afield as well and discover sizzling new destinations. Here, we look at seven lesser-known long- haul winter sun destinations around the world that will help you to keep you far from the madding crowd on Europe’s beaches... The Islands of Tahiti (Average temperature in November: 27C) Experience a tropical island adventure in the South Pacific this winter and travel to the sun-kissed Islands of Tahiti. French Polynesia is the ideal destination for chasing winter sun. The islands boast gilded beaches and aquamarine waters where guests can soak up Tahitian culture and embark on activities from deep-water shark diving to hiking around the mountainous scenery. See tahititourisme.uk for more. Greater Palm Springs, California (26C) An oasis in the California desert, Greater Palm Springs is renowned for its leisurely lifestyle, friendly atmosphere and guaranteed sunshine. Nine cities make up Greater Palm Springs with each offering something special for winter sun worshippers, from relaxing spas in Desert Hot Springs to year-round events in Indio. Visitors who love to explore the out- doors can hike the world-famous Joshua Tree National Park, or those who want to soak up culture can visit one of the 46 art galleries. Whatever the preference, Greater Palm Springs has it all. For more, see visitgreat- erpalmsprings.com Paradise Coast, Florida (25C) The nickname says it all. The ‘Sunshine State’ basks in the warmth in the 20s Celsius throughout the year, making for a destination where life looks toward the beach. A natural and cultural gem tucked away in Southwest Florida, far from the crowds of Orlando and Miami, the aptly named Paradise Coast has over 30 miles of wide, sugar-white beaches along the turquoise waters of the Gulf of Mexico. See paradisecoast.com for more. Okinawa, Japan (23C) Located in the Kyushu region, Okinawa Prefecture is a sub-tropical island range with an average temperature of 23C during the winter months making it the perfect destination to visit for winter sun. Okinawa offers gorgeous coral reefs, hosting 200 species of coral, crystal clear seas, white sand beaches and stunning natural scenery. Its waters are home to an abundance of marine wild- life including sea turtles, humpback whales, manta rays and sharks. See japan.travel/en/uk for more. Dana Point, California (22C) Between San Diego and LA, Dana Point is California’s coolest coastal gem. Nine beaches make up its coastline, ranging from busy and bustling to quiet and secluded. The region has a big surfing heritage — California’s first surf shop was set up there in 1954 and legendary surfing documentary The Endless Summer was produced there. Dana Point also offers some of the best blue and grey whale-watching in the state, with sightings virtually guaranteed throughout the year. For those who prefer dry land, the Dana Point Headlands Conservation Area is a great spot for a stroll. See visitdanapoint.com for more. Newport Beach, California (22C) Home to over 800 miles of pristine, sugar- soft beaches and more sunshine than any US state, California is ideal for a winter break. just 30 minutes south of LA, Newport Beach is the best of California in the winter, with 277 days of sunshine a year and an average temperature of 22C in November. Head to Big Corona Beach for prime surfing and dramatic cliffs or lounge at Little Corona Beach for tranquillity and relaxation. See visitnewportbeach.com for more. San Diego, California (21C) With 70 miles of spectacular coastline, San Diego offers visitors a beachside attitude with big-city excitement. San Diego is known for its culinary offerings, family attractions, craft beer culture and thriving local wine regions with Cali-Baja cuisine in particular leading the way. Visit sandiego.org for more. Get far away from storms with these holiday hotspots Heat eScape SUNNY SIDE UP: Newport Beach, (right) Okinawa and (top) Dana Point in California PARADISE: A resort in Bora Bora in the Islands of Tahiti GOLDEN: A beach in Naples, Florida, part of the Paradise Coast GOOD news for the west — Ireland West Airport is welcoming a brand new airline and route next year. The Austrian-based airline Lauda, a sister airline of Ryanair, will launch its new service to Palma in Majorca from the Knock airport next March — its first ever service from regional Ireland. The new Majorca service will commence on March 31, 2020, and operate twice weekly on Tuesdays and Fridays through the summer. Lauda, which takes its name from ex-Formula One champ Niki Lauda, who died earlier this year, is a low-cost carrier based in Vienna and currently flies to 38 destina- tions across Europe. Majorca is a superb destina- tion for families, couples and singles alike — with electric nightlife and a culture-rich capital, lush countryside and towering mountains, as well as friendly resorts and peace- ful coves. Stunning Everything is encircled by gorgeous beaches, too. On top of that, you’ll have a huge range of activities to choose from, including theme parks, water parks and stunning cycling routes. Welcoming Lauda, Arthur French, chairman of Ireland West Airport, said: “We are delighted that Lauda have given the airport and the west and northwest of Ireland a huge vote of confidence by launching their first ever service from regional Ireland.” Lauda CEO Andreas Gruber added: “We are proud to offer our passengers a new non-stop service from Ireland West Airport to Palma and expand our route network in Ireland. “Lauda has the right offer for all customers at an incomparable price- performance ratio with airline tickets from just €19.99.” Flights to Palma Majorca are now on sale and can be booked by visiting laudamo- tion.com and ryanair.com. IRELAND WEST’S NEW MAJORCA ROuTE CULTURAL HUB: The route from Ireland West to Palma is now open; (below) Lauda CEO Andreas Gruber with Emma Kilkelly of Kilkelly Travel, Castlebar and Pamela Brownlee of Flyaway Travel, Ballina Lauda & clear AT YOUR SERVICE: Ireland West Airport managing director Joe Gilmore (left) and Lauda CEO Andreas Gruber at launchFor more on travel, see 12.A.1 Packet Pg. 213 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) The News-Press - 10/10/2019 Page : C03 Copyright 2019, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. October 10, 2019 4:50 pm (GMT +4:00) Powered by TECNAVIA Copy Reduced to 73% from original to fit letter page +NEWS-PRESS.COM ❚THURSDAY, OCTOBER 10, 2019 ❚3C Fall in the Gulf Coast Everglades is the time of year when there’s far less chance of lightning from afternoon thunderstorms and nights are cooler. For outdoor enthusiasts, that means the start of Everglades beach camping sea- son. October is the start of permitted camping with “Leave No Trace” princi- ples on the beaches of Panther Key, Coon Key, and Round Key in the Ten Thousand Islands National Wildlife Refuge. Campers do not need to make a reservation and beach spaces are avail- able on a first come/first serve basis. For Gulf Coast beach campsites with- in Everglades National Park, backcoun- try camping permits are required. You should study all the tips and instruc- tions – there are many – at nps.gov/ever and seek out advice before planning this type of adventure. Another suggestion, especially if this is your first attempt, is to book a guided Base Camp Paddling Tour with the ex- perts at Everglades Area Tours. Not only will they show you the ropes and share the beauty of the Gulf Coast Everglades wilderness, they’ll provide all the gear, keep you safe, and prepare amazing meals for you to enjoy under the stars. You’ll find information and available dates at evergladesareatours.com. If you can’t imagine what it’s like to camp on a deserted beach island in the Everglades, you can watch the Ever- glades Camping episode of the How to Do Florida TV show with host Chad Crawford. This popular episode is airing multiple times on Fox Sports Sun net- work beginning Friday. Air dates and times are Friday at 5:30 p.m., Saturday at 7:30 a.m., Sunday at 11:30 p.m., Mon- day at 7:30 a.m., and Wednesday, Oct. 16, at 8 a.m. The Everglades Camping episode of the popular series was produced this past year with Everglades Area Tours, so be sure to tune in or set your DVR. Stone Crab season Another sure sign of fall is the start of stone crab season, which begins next Tuesday, Oct. 15. Everglade City Mayor and owner of Grimm’s Stone Crab Ho- wie Grimm said, “The rocky bottom areas in the Gulf Coast Everglades where we deploy traps are alive with lots of life now including grouper and snapper, and we are optimistic about a good season.” Stone crab claw fans should clear their calendars for Oct. 25-27. This year the 10th annual Stone Crab Festival kicks off in Naples on Friday evening, Oct. 25, with the ceremonial Cracking of the First Claw on the stage outside Pinchers at Tin City and continues throughout the weekend at Tin City and Bayfront. Powerboat Nationals Tunnel boats competing in the Pow- erboat Nationals World Championships will roar across the water on Lake Ava- lon at Sugden Regional Park in Naples this weekend. The public is welcome to attend with free admission for the races, which run from 10 a.m. to 5 p.m. Satur- day and 11 a.m. to 4 p.m. Sunday. This might be a good chance to prac- tice your stop-action photography skills. The boats are known as some of the fastest turning and most nimble race boats in the world. Think of them as water rockets, as they can reach speeds of over 100 mph. Pilots take the turns full throttle and often incur as many g- forces as Indy Car drivers. On Sunday, the Classic Cruisers will also be onsite with lots of cool classic cars on display. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 39,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. Beach camping, stone crabs, power boats this fall Stone crab claws are a favorite local delicacy available in the season between Oct. 15 and May 15 each year.PINCHERS NAPLES JoNell Modys Guest Columnist USA TODAY NETWORK – FLORIDA Watch tunnel boats race in the Powerboat Nationals on Lake Avalon at Sugden Regional Park in Naples this weekend. JESSICA WATERS behind you. Overall, most runners and riders would agree that technology has been a boost for them. Simply the ability to ride or run with a map, a GPS unit and a way to call for help (otherwise known as a smart phone) is a vast improvement over the old days when maps were pa- per, GPS was unknown and calling for aid required a phone booth. Similarly, for people training for a race – or just training to get better – or who like the idea of having a coach in your pocket or on your wrist, the prolif- eration of fitness apps and watches brings a world of knowledge to your ath- letic (or simply recreational) routine. The key – in technology as in life – is balance. Use the information technol- ogy can gather as a tool, not an obses- sion. Make the access available via a smart phone an asset, not a threat, to your safety. Use the data as a motivator if that’s what you need – but be able to turn it off when you need that as well. The other aspect of technology is un- derstanding what will and won’t work for you before you get started. That can be about motivation, as mentioned al- ready, but it can also be about method. Don’t bother with a fitness watch if all you want to do is track how far you rode. There are bike computers built just for that. And don’t drop hundreds of dollars on a watch that can answer your phone and pay for your lattes if all you want to do is track the distance of your daily run. Technology is also complicated enough that you need to know your sports – and your skills – before making a tech decision. If you’re all-in on one sport – such as running, riding, golf, etc. – find the tech that’s designed for that. If your sport takes you through a variety of events (think triathlons, for example), then you need technology that can track information about all those activities… and, by the way, it also needs to be wa- terproof (not just water-resistant). If you’re comfortable with computing, you can synch your technology with your phone or tablet, which you’ll need to do with many units if you want to capture and track data as well as take full advan- tage of GPS capabilities. But if your idea of high-tech is a flip phone, well stick with the Casio because expensive fitness tech is probably not for you. Remember, when it comes to running or riding it’s not who has the most toys. It’s who has the most fun. That’s what makes this kind of activity something you’ll come back to day after day – not a bunch of numbers on a screen. Ken Gooderham writes this on behalf of BikeWalkLee,a community coalition raising public awareness and advocat- ing for complete streets in Lee County— streets that are designed, built, operated and maintained for safe and conve- nient travel for all users: pedestrians, bicyclists, motorists, and transit riders of all ages and abilities. Information, statistics and background online at www.BikeWalkLee.org . BikeWalkLee Continued from Page 1C Be bright, less light As you have no doubt noticed, the days are shrinking. Summer is coming to close, even though someone forgot to tell the thermometer about that. This means less light in the morning and evening, when people may be out for a walk, run or ride. If you’re one of those people, remember to work harder to see and be seen – bright colors, bright lights and a little more awareness. We don’t get out of Daylight Sav- ing Time until Nov. 3, so be particularly careful during your morning activities. Ready to ride or run? Run:Runners have a number of distance options available… there’s the 5K, either this Saturday with Cops and Joggers in downtown Fort Myers or Oct. 26 with the LCEC Goblin Gallop in Cape Coral or the Halloween Monster 5K in Naples. Want more? How about a 10K, with the annual FISH race on Sanibel on Oct. 26. If that’s still not enough, think about the Gulf to Gulf 80-mile relay, where six-person teams run from downtown Naples to the Sanibel Causeway and back. Details at ftmyer- strackclub.com, 3dracinginc.com and gcrunner.org, respectively. Ride:Critical Mass has these regularly scheduled rides on tap: ❚Saturday:Sanibel Critical Mass ride gathers at 7 p.m. at Jerry’s Shopping Center, 1700 Periwinkle Way on Sanibel ❚Friday, Oct. 18:NE-Lee Critical Mass ride gathers at 7 p.m. at the Winn-Dixie, 14600 Palm Beach Blvd. ❚Friday, Oct. 25: Cape Coral Critical Mass ride. Gather at 7:30 p.m., start at 8 p.m. at the Southwest Florida Military Museum parking lot at 4820 Leonard St. for a family-friendly ride through the Cape. ❚Saturday, Oct. 26: Saturday Slow Roll. 8 a.m. meet-up at 2160 McGregor Blvd. Recommended for inexperienced/young riders. Distance is 6 miles, includes group ride instruction. Lights required for night rides, helmets recommended for all, details at www.meetup.com/Biking-SWFL/events/. For a more formal ride, consider the 10th annual Tour de Northport, with distances of 15, 35 and 65 miles. It’s Sunday, Oct. 20, with details at caloosariders.org. Both: The lone local-ish event is the Longboat Key Triathlon/Duathlon, with both Olympic and sprint distances on Nov. 17; details at trifind.com or trisignup.com The Fort Myers Power Squadron is once again offering America’s Boating Course. This NASBLA-approved course is for boaters of all types of watercraft, and covers all general boating information, including boating safety, boating laws and regulations, navigation, and boat handling. Florida law requires persons born on or after Jan. 1, 1988, to complete a NASBLA-approved boater education course prior to operating a vessel pow- ered by a motor of 10HP or more. Most boaters who complete this course also enjoy significant savings on their boat insurance. Registration and a short introduction to the course begins on Sunday from 2- 3:30 p.m. The two-session course takes place the following Sunday, Oct. 20, and on Sunday, Oct. 27, from 2-6:30 p.m. The FMPS will issue the necessary paper- work for graduates to receive a Florida Boater ID card upon successful comple- tion of a short exam. The cost is $50 or $60 for couples sharing educational materials, which include a useful and comprehensive boating manual for each student or couple. Complimentary re- freshments are included. The Fort Myers Power squadron is the oldest Power Squadron in the area, serving the Fort Myers boating commu- nity for 65 years. Our headquarters is lo- cated at 3145 Royalston Ave., just 1.5 miles from downtown Fort Myers. To register or receive more information about taking the course or joining the FMPS, contact Lt/C Millie Bonilla, AP at 612-616-6152 or email her at mbonil- la_3@hotmail.com. Fort Myers Power Squadron offers safe boating class Special to Fort Myers News-Press USA TODAY NETWORK – FLORIDA 12.A.1 Packet Pg. 214 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) The News-Press - 10/24/2019 Page : C02 Copyright 2019, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. October 25, 2019 5:49 pm (GMT +4:00) Powered by TECNAVIA Copy Reduced to 50% from original to fit letter page 2C ❚THURSDAY, OCTOBER 24, 2019 ❚THE NEWS-PRESS + Infidelity causes lasting trauma for reader Dear Annie: The letter writer, “Grieving,” is touched forever, too, by her trauma. The list goes on and on of the many things that people ex- perience that they find very difficult to “get over.” Most people are sensi- tive enough to realize which traumas are the ones that affect the suffering person for many, many years. I’d like to add one trauma that I find gets zero sympathy from others — infidelity. My husband cheated on me when I was seven months preg- nant with our second child. When he informed me about it, he added that he had “never loved me,” and, when I asked, he said that yes, he “loved his mistress.” This came as a com- plete shock to me. In fact, I shook so violently that I saw a doctor the next day, fearing that I might lose the baby, and I was put on tranquilizers. Once on them, I could barely care for my oldest child. My “best friend” never contacted me after finding out. My parents eventually said they could help me but only for a while — not for any length of time. I had no one else to count on or even talk to. At that point, I spent a night thinking about the gun kept in our closet and using it on myself to end my hopeless future. I reconsidered, after thinking about who would care for my older child. There is much more ugliness to this story, but my point is that for more than 50 years I’ve suffered in silence. Spouses of cheaters don’t get any sympathy, help or chances to talk it out with friends. — Still Hurting Dear Still Hurting: I am very sorry that you suffered from emotionally shocking and painful distress. You are correct that infidelity, while you were pregnant and completely alone — combined with hearing that your husband loved his mistress and didn’t love you — constitutes a trauma. But I would suggest examining why your therapist advised, “What needs to be done here is for you to forgive your husband.” It is not to get your husband off the hook for what he did to you, but to get yourself off the hook. Holding a grudge is hurting you more than anyone else. Dear Annie DEARANNIE@CREATORS.COM MARMADUKE ZIGGY Get out and about this action-packed weekend to take advantage of some of Naples’ best annual events. Since there’s so much to choose from, event hopping is likely the way to go. Fall Fun Kids 12 and under in costumes get in free to Naples Zoo this Friday, Saturday and Sunday for Boo at the Zoo. There’s trick-or-treating, games, education sta- tions, entertainment, and a costume contest with great prizes at 1 p.m. all three days. The grand prize in the family category is a Naples Zoo membership, which provides free admission for the family all year long. As always, you can watch the animals go wild “carving’ pumpkins and other treats with tooth, horn and claw to reach their favorite treats. The zoo is open from 9 a.m. to 5 p.m. and the Boo at the Zoo fun takes place each day from 10 a.m. to 3 p.m. napleszoo.org/boo Now through Oct. 31 you can enjoy fall, Florida style, at the Naples Botan- ical Garden Fall Walk each evening from 6-9 p.m. As the sun sets, enjoy festive lights, games and spectacular photo op- portunities with pumpkins and other signs of the season. naplesgarden.org. Stone Crab Festival The 10th annual Stone Crab Festival kicks off in Naples on Friday evening with a ceremonial claw cracking and live music on the main stage in front of Pinchers at Tin City. Festivities con- tinue throughout the weekend at Tin City and Bayfront. Enjoy stone crab claws, of course, as well as lots of other seafood and great bites from local res- taurants and other food vendors. You can also take advantage of special pric- ing on sightseeing cruises from Pure Florida and Naples Princess. Both offer online advance booking. For Pure Flori- da cruises on Saturday and Sunday, use promo code STONES to save. Hydroflight Championships The annual Pro Watercross World Championships get off to a high-flying start this weekend at Sugden Regional Park in Naples with Hydroflight Cham- pionship. Hydroflight athletes will show off their best flips, spins, drives, and tricks at heights up to 50 feet in the air. A nightflight competition (weather pend- ing) takes place Saturday at 6:45 p.m. The pro championship finals start at 1 p.m. Sunday. All the action is free for spectators. Film Festival The 13th annual Naples International Film Festival has a rich and varied line- up of panel discussions, short films, documentaries and narrative feature films. The closing night film, “Raiders of the Lost Ark,” will be shown Sunday along with a live performance of the film’s score by Naples Philharmonic. Find all details at artisnaples.org. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tourism marketing organization for Collier Coun- ty where more than 1.8 million visitors an- nually provide an economic impact of $2.1 billion and support over 39,000 local jobs. Check the destination website, para- disecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Insta- gram and Twitter using #ParadiseCoast. Watch the animals go wild “carving” pumpkins and other treats with tooth, horn and claw to reach their favorite treats during Boo at the Zoo. 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(“You go. girl!") Online subscriptions: today's puzzle and more man 7.000 past puzzles, nytlmcs.com/crosswords ($39.95 a year). Read about and comment on each puzzle: nytimes.com/wordplay. „.T H I S ONE mSA\I^RY MOTIVATE? SELLER! i House FOR . SALEi “We never should have let him watch that program about buried treasure.” 12.A.1 Packet Pg. 215 Attachment: Detailed Staff Report (10905 : Detailed Staff Report) 11/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - January 27, 2020 Meeting Date: 11/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/15/2019 3:49 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/15/2019 3:49 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/15/2019 3:49 PM Tourist Development Council Jack Wert Meeting Pending 11/25/2019 9:00 AM 13.A Packet Pg. 216