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TDC Minutes 10/28/2019 October 28, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 28, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Kathleen Brock Ed (Ski) Olesky Amanda Cox Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator James Hanrahan, Sports Marketing Director October 28, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:04 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to the following changes:  Addition of Item 5.a – Naples Pathway Coalition  Removing Item 6.A from the Consent Agenda to be heard as Item 7.A  Addition of Item 7.D – December Meeting Date Discussion Second by Ms. Kerns. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting September 23, 2019 Mr. Rios moved to approve the minutes of the September 23, 2019 meeting subject to changing the Vice Chairman to Clark Hill on the headsheet. Second by Ms. Becker. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) a. Naples Pathway Coalition Cathy Faerber, Naples Pathway Coalition addressed the Council on the “Paradise Coast Trail,” a proposed non-motorized trail system connecting areas east west and north south in the County noting:  That the corridor for the proposed 70 miles of trails has been identified, and fundraising is underway for a feasibility study at a cost of $250,000.  Funds are to be raised by private donors including corporations.  The east/west connection would link the Gordon River Greenway, Golden Gate Estates and the new Collier County Sports Complex. The north/south route and would be funded by Florida Sun Trial monies.  An expansion of the corridor will be considered in the future to serve the City of Marco Island and Everglades City. During Council discussion it was noted:  That the remaining phases following the feasibility study are design of the system followed by construction.  The current feasibility study does not include Everglades City or the City of Marco Island link.  The Coalition is seeking TDC funds for the marketing of the feasibility study to target end users and potential donors as these systems generate tourism revenue from potential users. b. Gulfshore Playhouse October 28, 2019 3 Kristen Coury, Gulfshore Playhouse provided a funding update for the new theatre to be constructed at the corner of Goodlette Frank Road and 1st Ave. South. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities 1. Recommendation to award Invitation to Bid No. 19-7630 to Infinite Construction, LLC, for the “Barefoot Beach Boardwalk and Pavilion Replacement,” in the amount of $225,343.28, authorize the Chairman to execute the attached agreement, and make a finding that this item promotes tourism. C. Tourism Division None Mr. Rios moved to recommend the Board of County Commissioners approve the item listed on the Consent Agenda and hereby finds the items promote tourism. Second by Mr. Hill. Carried unanimously 9 – 0. 7. New Business A. Recommendation to award Invitation to Bid No. 19-7655 for the 2019 Collier County Dredging Projects to Florida Dredge and Dock LLC in the amount of $2,351,000, authorize necessary budget amendments, and make a finding that this item promotes tourism (Project No. 90071 and #80288). Mr. McAlpin presented the above referenced Executive Summary noting:  That the funding involves 3 dredging projects, Water Turkey Bay, Wiggins Pass and Caxambas Pass.  The low bidder was Waterfront Property Services, LLC at $1,987,650 however has been deemed non-responsible due to previous experiences by the County and other factors.  Atlantic & Gulf Dredging & Marine, LLC was the second low bidder but has been deemed non-responsive as they did not provide the appropriate information for the grant application.  The third low bidder is Florida Dredge and Dock, LLC, deemed qualified and the work is anticipated to initiate in the middle of November.  Water Turkey Bay and Wiggins Pass will be completed before Christmas with the work at Caxambas Pass beginning after the first of the year and will take 8 weeks to complete. Mr. Rios moved to recommend the Board of County Commissioners award Invitation to Bid No. 19-7655 for the 2019 Collier County Dredging Projects to Florida Dredge and Dock LLC in the amount of $2,351,000, authorize necessary budget amendments, and finds the item promotes tourism (Project No. 90071 and #80288). Second by Ms. Kerns. Carried unanimously 9 – 0. B. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming December 2019 Sports Tourism Events the Gatorade College Soccer Showcase December 7th- 8th, 2019 up to $9,100 and the Kelleher Firm Holiday Hoopfest December 27th-30th, 2019 up October 28, 2019 4 to $5,625 for a total up to $14,725 and make a finding that these expenditures promote tourism. Mr. Hanrahan presented the above referenced Executive Summary noting: That the Gatorade event is in its 5th year, a youth soccer event for boys and girls ages 6 – 18 years old. The Kelleher Hoopfest will be held at Golden Gate High School and is a boys high school basketball event. The Council requested Staff to incorporate information on the targeted placement of media advertising in future presentations. Mr. Rios moved to recommend the Board of County Commissioners use Tourist Development Tax Promotion Funds to support the upcoming December 2019 Sports Tourism Events the Gatorade College Soccer Showcase December 7th-8th, 2019 up to $9,100 and the Kelleher Firm Holiday Hoopfest December 27th-30th, 2019 up to $5,625 for a total up to $14,725 and finds the expenditure promotes tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. C. Recommendation to approve the First Amendment to Agreement #19-7509 between Cultural Planning Group, LLC and Collier County to increase reimbursable travel expenses and make a finding that this action promotes tourism to Collier County. Mr. Wert presented the above referenced Executive Summary noting: That this contract amendment is for an increase in the amount of reimbursable travel expenses in the amount of $28,100. Consultants require additional trips to the area to meet with Stakeholders and an additional presentation of the draft plan to the parties before final consideration. Mr. Rios moved to recommend the Board of County Commissioners approve the First Amendment to Agreement #19-7509 between Cultural Planning Group, LLC and Collier County to increase reimbursable travel expenses and finds the expenditure promotes tourism. Second by Ms. Kerns. The following was noted during Council discussion:  Staff can provide the dates of the visits proposed by the consultant to the Council.  The funds requested are an amount not to exceed and the expenses for each proposed trip is approved by staff prior to the activity.  Consideration will be given to utilizing a conference call format and combining meetings to reduce the potential costs of travel.  The costs identified in paragraph 4 of the agreement should be clarified indicating the original contract amount is for $89,000 plus $11,700 in travel expenses which are now increased to an allowable amount of $28,300 for a total contract price of $117,300. Mr. Rios amended the motion to recommend the Board of County Commissioners approve the First Amendment to Agreement #19-7509 between Cultural Planning Group, LLC and Collier County to increase reimbursable travel expenses subject to Staff providing clarification on the allocation of the expenditures in paragraph 4 of the agreement as discussed above. He also finds the expenditure promote tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. D. December Meeting Date Discussion Mr. Wert noted the meeting scheduled for December falls two days before Christmas and he recommended it be cancelled. October 28, 2019 5 Mr. Rios moved to cancel the regularly scheduled December TDC meeting. Second by Ms. Becker. Carried unanimously 9 – 0. 8. Old Business None 9. Council Member Discussion Ms. Brock reported:  That the concessionaire for the Everglades National Park is opening and will be providing additional services.  Renovations are underway at the Glades Haven Marina and Oyster House Restaurant by the new owners.  The Everglades Fishing Company now has a storefront offering merchandise and services.  Everglades City has a website www.visitevergladescity.com which may be accessed by interested parties.  The Everglades City Visitor Center is slated to open by January 1, 2020. Ms. Cox queried on the County’s measures to address red tide concerns. Mr. Wert reported that the prepared ads are available and may be launched as soon as necessary. One advantage is most of the Convention & Visitors Bureau campaigns are digital as opposed to print media which may be altered quickly. He noted it would be advantageous for the Council to recommend the use of emergency funds so the campaign may be initiated more expeditiously if necessary. Mr. Rios moved to recommend the Board of County Commissioners approve use of the $250,000 of funds held in the Emergency Advertising Reserves for addressing the impacts of red tide on tourism in the area on an as needed basis. Second by Ms. Cox. Carried unanimously 9 – 0. Ms. McLeod reported that the ribbon cutting for Baker Park will be held on October 29th for those wishing to attend. She queried on the status of the Visitor Center in the Naples downtown area. Mr. Wert reporting it is open in the Naples Depot. Mr. Hill queried on the future plans for any future Visitor Center in the downtown area. Mr. Wert noted brick and mortar spaces are problematic given the costs associated in the downtown Naples area. Consideration may be given to developing a mobile “pop up” facility to attend events and set up at various locations in and out of the County. Ms. Becker reported that the Christmas on 3rd Street Season will kick off on November 25th. Ms. Kerns recognized the program’s garnering of recent tourism awards. Mr. Rios reported that the Vietnam traveling wall will make a stop on Marco Island the week of February 20th, 2020 at Veterans Park. The Council requested Staff to provide a draft of the Ordinance proposed for short-term rentals to the Members. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as October 28, 2019 6 needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Anne Latine “Klages Research & Research Data Services, Inc. - Research Report” The Council requested occupancy data be included in the year to date information provided in the report. B. Paradise Advertising –Amber de Lisser “Paradise Advertising and Marketing, Inc. – Marketing Report” The Council recommended incorporating images of stone crabs in the culinary images depicted in advertising campaigns. C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Collier County Museums – Amanda Townsend 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor’s Center) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – November 25, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 11:18 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on ___________________________________________ as presented ________________ or as amended ___________________.