Agenda 10/22/2019 Item #16F4 (Sponsorship Agreement Extension w/Spirit Promotions)10/22/2019
EXECUTIVE SUMMARY
Recommendation to approve the extension and amendment of the Sponsorship Agreement between
Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball Championships and
make a finding that this item promotes tourism.
OBJECTIVE: Recommend the sponsorship of the U.S. Open Pickleball Championships in Collier
County for the years of 2020 - 2024.
CONSIDERATIONS: Pickleball has become a very fast-growing sport in Collier County, and the U.S.
Open Pickleball Championships have been the primary factor in that growth. This event promises to
continue to bring a record number of participants and fans to Collier County in April of the next five
years.
The 2019 U.S. Open event was once again the marquee tournament in the Pickleball market. The 2019
tournament attracted over 2,000 players from 47 states and 20 countries. Over 10,000 spectators came out
from around the world to watch Pickleball’s best play for the right to be called U.S. Open Pickleball
Champions. CBS Sports live streaming coverage was featured all week, and the Pro Finals aired on
Friday, May 24, 2019 on the network. Survey results and a presentation from the event are attached to this
item as backup.
Collier County will assist Spirit Promotions in the hosting of the U.S. Open Pickleball Championships
with year-round promotion of the event on the Sports Tourism website, Facebook and Twitter channels;
PR and media assistance in promoting the Championships and assistance with permitting and hotel
accommodation arrangements.
This Sponsorship Agreement extension and amendment covers the 2020 - 2024 U.S. Open Pickleball
Championships. The terms and conditions are spelled out in Paragraph 3 A and continues funding in three
payment installments totaling $345,000. Additional provisions have been included to improve reporting
outcomes and documentation of tournament outcomes. In addition, penalties for termination have been
increased, and tied to capital improvements planned for East Naples Community Park in the coming
years.
In order to continue to expand and ensure the integrity of the event, staff is working to plan and bring
forward capital improvements at ENCP, to include:
• Upgrade of the East Naples Community Park electrical and information technology systems
and construction of ten new pickleball courts prior to the 2020 U.S. Open Pickleball
Championships;
• Design and permitting of the East Naples Community Park Welcome Center prior to the 2021
U.S. Open Pickleball Championships
• Construction of the East Naples Community Park Welcome Center prior to the 2022 U.S.
Open Pickleball Championships, and;
• Construction of a new, multi-purpose championship court prior to the 2023 U.S. Open if
design concept can be agreed to by the County and Spirit Promotions.
Capital improvements are currently planned to be made by allocating funds other than Tourist
Development Tax and are imperative in demonstrating the long-term commitment between the U.S. Open
Pickleball Championships and Collier County.
16.F.4
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10/22/2019
FISCAL IMPACT: $345,000 for the annual sponsorship fee is provided in Tourist Development Tax
supported Tourism Promotion Fund (184). Additionally, the agreement references several East Naples
Community Park improvements intended to ensure the continued success of the event. The current
budget provides funding for electrical upgrades, additional pickleball courts, welcome center design and
relocation of the maintenance facility. The improvement budgets are provided in Parks Capital Fund
(306) with funding sourced from the Unincorporated Area General Fund (111). Construction budgets for
the welcome center and the new championship court will be programmed as future budgets are developed.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the September 23, 2019 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the extension and amendment of the Sponsorship Agreement
between Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball Championships
and make a finding that this item promotes tourism.
Prepared by: Jack Wert, Tourism Division Director
ATTACHMENT(S)
1. 2019 US Open Pickleball Executed Agreement (PDF)
2. 2019 US Open Presentation (PDF)
3. US Open Pickleball Survey Results (PDF)
4. Extension and Amendment of Spirit Promotion Final to BCC 10-22-2019 (PDF)
16.F.4
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10/22/2019
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.4
Doc ID: 10450
Item Summary: Recommendation to approve the extension and amendment of the Sponsorship
Agreement between Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball
Championships and make a finding that this item promotes tourism.
Meeting Date: 10/22/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
10/09/2019 2:52 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
10/09/2019 2:52 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 10/09/2019 3:08 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/15/2019 4:19 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/15/2019 4:38 PM
Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 10/15/2019 4:46 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 10/16/2019 7:58 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/16/2019 10:13 AM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 10/16/2019 10:59 AM
Board of County Commissioners MaryJo Brock Meeting Pending 10/22/2019 9:00 AM
16.F.4
Packet Pg. 2806
SPONSORSHIP AGREEMENT BETWEEN
COLLIER COUNTY AND SPIRIT PROMOTIONS
THIS AGREEMENT is made and entered into this a day of Ft.,‘OCIACK:3 2019,
by and between Collier County, a political subdivision of the State of Florida ("County"), and
Spirit Promotions, LLC, a Foreign Limited Liability Company ("Spirit Promotions"), authorized
to do business in Florida.
RECITALS:
WHEREAS,the County has adopted a Tourist Development Plan funded by proceeds from
the Tourist Development Tax; and
WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues
generated by the Tourist Development Tax are to be allocated to promote and advertise tourism
within the State of Florida, nationally and internationally which encourages tourism; and
WHEREAS, Spirit Promotions has applied to the Collier County Tourist Development
Council ("TDC") for Sponsorship funding to be used to host the 2019 through 2021 U.S. Open
Pickleball Championships at Collier County's East Naples Community Park; and
WHEREAS, with the recommendation of the TDC, the Collier County Board of County
Commissioners has reviewed and approved the proposal of Spirit Promotions, and specifically
finds that the event promotes tourism.
WITNESSETH:
NOW, THEREFORE, in consideration of the promises and covenants contained herein,
and other good and valuable consideration exchanged amongst the parties, the parties agree as
follows:
1. All of the above RECITALS are true and correct and are hereby expressly incorporated
herein by reference as if set forth fully below.
2. Spirit Promotions agrees as follows:
A. At its sole cost and expense, Spirit Promotions will promote, market and present
the 2019 through 2021 U.S. Open Pickleball Championships, to take place at Collier
County's East Naples Community Park in April of each year. As part of this, Spirit
Promotions at its sole cost and expense,will:
i.Lease the East Naples Community Park directly from the Collier County
Parks and Recreation Division and will comply with all then-current County
requirements for the hosting of an event of this size including but not limited to:
providing the necessary insurance,crowd control,parking,security,EMS,restroom
facilities, waste removal, portable generators, showers and other event operation
expenses. Spirit Promotions will also obtain all required liquor licenses to allow
alcohol beverage sales at the events.
04-CMG-00002/145256911]1
CAO
16.F.4.a
Packet Pg. 2807 Attachment: 2019 US Open Pickleball Executed Agreement (10450 : US Open Agreement Amendment)
ii. Negotiate and schedule the production and airing of the 2019 through 2021
U.S. Open Pickleball Championships on CBS Sports Network, a Live Streaming
provider, or other comparable broadcast and on-line providers.
iii. Provide written acknowledgement of funding by the Collier County
Convention & Visitors Bureau (CVB) using the phrase "Funded in part by the
Collier County Tourist Tax" and placement of the CVB logo in all media,
marketing, promotion, and local activation.
3. Collier County agrees as follows:
A. In consideration of the above, County will pay Spirit Promotions an annual
Sponsorship Fee in the sum of Three Hundred Forty-Five Thousand Dollars($345,000.00)
for the 2019 through 2021 U.S. Open Pickleball Championships. Although this
Sponsorship Fee is intended to help Spirit Promotions pay for its costs related to hosting
the event, Spirit Promotions may use this fee in any manner it deems fit. Each year,
payment shall be made in three installments as follows:
i.The First Payment ($45,000.00) shall be paid to Spirit Promotions within
45 days of the County's receipt of a Spirit Promotions invoice with written notice
provided by Spirit Promotions that it has commenced registration for each year's
U.S. Open Pickleball Championships. Such notice will provide documentation
evidencing that the event has officially opened, which documentation may include
proof of media placement for the event such as social media promotion, e-
newsletters, digital advertising, website updates, and Pickleball related websites
such as the Academy for website banner ads. All marketing, promotion and
advertising must include the CVB logo as provided by Collier County to Spirit
Promotions.
ii. The Second Payment ($185,000.00) shall be paid to Spirit Promotions
within 45 days from the conclusion of each year's U.S. Open Pickleball
Championships. The County may deduct from this any outstanding fees owed to
Collier County in connection with this event.
iii. The Third Payment ($115,000.00) shall be paid to Spirit Promotions upon
receipt of a final invoice from Spirit Promotions following each year's U.S. Open
Pickleball Championships, which invoice shall include the following information:
a. Proof that the event was broadcasted and live streamed as agreed to;
and
b. Documentation of attendance/overnight accommodations stays and
direct visitors spending by event participants and spectators.
This final invoice shall be submitted to the County within 60 days following the
last day of the U.S. Open Pickleball Championships that was just held.All invoices
are payable in compliance with Florida's Prompt Payment Act.
B. Within 30 days from the County's receipt of Spirit Promotions final invoice for
each event,the Parties shall meet to discuss the next year's event. At this time,the Parties
will review the information provided by Spirit Promotions as part of its final invoice, and
04-CMG-00002/145256911)2
16.F.4.a
Packet Pg. 2808 Attachment: 2019 US Open Pickleball Executed Agreement (10450 : US Open Agreement Amendment)
consider whether there should be changes to this Agreement or the Sponsorship Fee for the
next year's event. To be effective, any changes must be memorialized by an amendment
to this Agreement. The County Manager is authorized to extend this time frame on behalf
of the County.
C. In addition to paying a Sponsorship Fee, Collier County shall assist Spirit
Promotions in their hosting of the event,which will consist of some or all of the following:
i. Year-round promotion on Collier County Convention and Visitors
Bureau sports marketing website, Facebook, and Twitter channels;
ii. Assistance with hotel logistics including gathering of rates and banquet
needs;
iii. Assistance with local volunteers in coordination with U.S. Open
Pickleball Championships leadership;
iv. Assistance with Concessions Operations if needed by prior arrangement
with Collier County staff;
v. Assistance with Public Relations and Media Outreach;
vi. Discounts to local attractions and restaurants;
vii. Administrative assistance with obtaining necessary permits including
liquor license; and
viii. On site visitor information table to assist with local attractions and
suggestions for out of town visitors.
LEGAL MATTERS
4. INDEMNIFICATION AND DUTY TO DEFEND:
A. To the maximum extent permitted by Florida Law, Spirit Promotions shall
indemnify,defend and hold harmless the County, its officials and employees from any
and all liabilities, damages, losses, and costs, including, but not limited to, reasonable
attorneys' fee and paralegals' fee to the extent caused by the negligence, recklessness,
or intentionally wrongful conduct of Spirit Promotions in the performance of this
Agreement. This indemnification obligation shall not be construed to negate, abridge or
reduce any other rights or remedies which otherwise may be available to an indemnified
party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of the County. The foregoing indemnification shall not
constitute a waiver of sovereign immunity beyond limits set forth in section 768.28,
Florida Statutes.
B. The duty to defend under this Section is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability of
Spirit Promotions, the County, or any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any party and written notice of such
claim being provided to Spirit Promotions. Spirit Promotions' obligation to indemnify
and defend the County will survive the expiration or earlier termination of this
Agreement until it is determined by final judgment that an action against Spirit
04-CMG-00002/1452569/1]3
16.F.4.a
Packet Pg. 2809 Attachment: 2019 US Open Pickleball Executed Agreement (10450 : US Open Agreement Amendment)
Promotions or an indemnified party for the matter indemnified hereunder is fully and
finally barred by the applicable statute of limitations.
5. INSURANCE: Spirit Promotions shall at all times during the term of this Agreement
maintain insurance coverage at amounts that are commercially reasonable, including at least
Comprehensive General Liability at $3,000,000 and evidence that the on-site third-party vendor
for alcoholic beverages has provided Liquor Liability insurance at$1,000,000.Collier County and
its affiliates shall be named as an additional insured on all such policies of insurance and Spirit
Promotions shall provide proof of insurance at least 7 days prior to the start of the U.S. Open
Pickleball Championships event or at Collier County's request.
6. NOTICES: All notices from the County to Spirit Promotions shall be in writing and
deemed duly served if mailed by registered or certified mail to Spirit Promotions at the following
address:
Terri Graham
Spirit Promotions,LLC
Emerald Beach
500 Saturn Court, #74
Marco Island, FL 34145
terri@usopenpickleball.com
All notices from Spirit Promotions to the County shall be in writing and deemed duly
served if mailed by registered or certified mail to the County to:
Jack Wert, Tourism Director
Collier County Tourism Department
2660 N. Horseshoe Drive Suite 105
Naples,Florida 34104
Jack.Wert cnr colliercountyfl.gov
Spirit Promotions and the County may change the above mailing address at any time upon
giving the other party written notification pursuant to this Section.
7.NO PARTNERSHIP: Spirit Promotions is an independent contractor. Nothing herein
contained shall be construed as creating a partnership or joint venture of any kind between the
County and Spirit Promotions,its vendors or subcontractors, or to constitute Spirit Promotions,or
its vendors or subcontractors, as an agent or employee of the County. All revenue of any kind
received by Spirit Promotions related to hosting these events, including but not limited to parking
fees, are for the sole benefit of Spirit Promotions, and County will not be entitled to share in any
profit received by,or be liable to share in the cost incurred by,Spirit Promotions arising from these
events.
8. COOPERATION: Each party shall fully cooperate with the other in all matters pertaining
to this Agreement and shall provide all information and documentation as requested from time to
time.
9. TERM: This Agreement shall become effective on approval by the Board of
Commissioners and remain in effect through the U.S. Open Pickleball Championships held in
2021. There is no right to renew by either party.
04-CMG-00002/1452569/1]4
16.F.4.a
Packet Pg. 2810 Attachment: 2019 US Open Pickleball Executed Agreement (10450 : US Open Agreement Amendment)
10. TERMINATION FOR CONVENIENCE: This Agreement may be terminated by either
party by giving the other party written notice between 20 and 22 months in advance of the
termination date. Following the giving of such notice, the parties will continue to abide with all
terms and conditions of this Agreement through the following year's U.S. Open Pickleball
Championships, which will be the final tournament under this Agreement. After the conclusion
of this final tournament,and the satisfaction of all obligations and payments arising from this final
tournament,the parties will have no further obligations whatsoever with respect to this Agreement.
11. OPTION TO TERMINATE: Either party may terminate or cancel this Agreement on less
than 20 months written notice by paying the other party the sum of$172,500. Following payment,
and the satisfaction of all obligations and payments arising from the prior tournament that was
held, each party will have no further obligation whatsoever to the other with respect to this
Agreement.
12. GENERAL ACCOUNTING AND AVAILABILITY OF RECORDS: With respect to all
matters covered in this Agreement, Spirit Promotions shall maintain complete and accurate
accounting records, and shall maintain these records, books, documents, papers and financial
information pertaining to work performed under this Agreement for a period of three (3)years, in
compliance with Chapter 119,the Florida Public Records Law.
13. AVAILABILITY OF FUNDS: This Agreement is subject to the availability of Tourist
Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part
of this Agreement for any given tournament year,the County may upon written notice,at any time
during the term of this Agreement, reduce or eliminate funding under this Agreement. Upon
receipt of such notice, Spirit Promotions will have the option to either terminate this Agreement
or continue this Agreement without such funding. If following receipt of such notice Spirit
Promotions elects to terminate the Agreement,the County will reimburse Spirit Promotions for all
eligible and documented expenditures Spirit Promotions actually incurred up to the date written
notice was received, and Spirit Promotions will not be required to pay the termination fee in
paragraph 11 above.
14. PROHIBITION OF ASSIGNMENT: This Agreement is personal to Spirit Promotions.As
such, Spirit Promotions may not assign, convey, or transfer in whole or in part its interest in this
Agreement without the prior written consent of the County,which consent may be withheld in the
County's sole discretion.
15. AMENDMENTS: This Agreement may only be amended by mutual written agreement
of the parties, and must be made with the same formalities as was done in entering into this
Agreement.
16. VENUE AND GOVERNING LAW: This Agreement shall be governed by and construed
under the laws of the State of Florida. The parties shall attempt in good faith to resolve any dispute
concerning this Agreement through negotiation between authorized representatives. If these
efforts are not successful, and there remains a dispute under this Agreement, the parties shall first
engage in voluntary mediation, with each side sharing all costs. Following the conclusion of this
procedure,either party may then file an action in the Circuit Court of Collier County,or the Middle
District of Florida, which shall be the exclusive venue with respect to any disputes arising out of
this Agreement. In the event of litigation, each side shall bear its own attorney's fees.
04-CMG-00002/1452569/11 5
16.F.4.a
Packet Pg. 2811 Attachment: 2019 US Open Pickleball Executed Agreement (10450 : US Open Agreement Amendment)
17. ENTIRE AGREEMENT: This Agreement sets out the entire agreement between Collier
County and Spirit Promotions with respect to the subject matter contained herein. It supersedes
all prior agreements, proposals, arrangements and communications, whether written or oral,
with respect to the subject matter hereof, including but not limited to the parties' agreements
entitled"2017 U.S OPEN Pickleball Championships Event Operational Expenses Agreement#16-
7008; and "Naples, Marco Island, Everglades Convention & Visitors Bureau & U.S. OPEN
Pickleball, Championships Hosting Agreement #15-6439, which agreements are hereby
terminated in their entirety and of no further force and effect as of the date of this Agreement. In
the event of any conflict between a provision of the Agreement and a provision of an invoice,
the provisions of this Agreement will prevail. No modification or waiver of this Agreement
or any of the provisions hereof will bind either party unless an authorized agent of each party
agrees in writing to the modification waiver.
IN WITNESS WHEREOF, Spirit Promotions and Collier County have respectively,by an
authorized person or agent, hereunder set their hands and seals on the date and year first above
written.
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Approved as to form and legality:
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Assistant County Attorney
04-CMG-00002!1452569!1]6 AQ
16.F.4.a
Packet Pg. 2812 Attachment: 2019 US Open Pickleball Executed Agreement (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2813 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
2019 EVENT SUMMARY
• April 27 – May 4, Naples, Florida
• The largest pickleball
party in the world
• Over 100 Pro Players competed
for $54,000 in prize money
• Over 10,000+ spectators visited
throughout the 7 day event
• 24 vendors filled the Vendor Village
• Social Media: www.usopenpickleballchampionship.com
Facebook
16.F.4.b
Packet Pg. 2814 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2815 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
THE 2019 EVENT
• Players: 2161
• States represented: 47
• Countries represented: 20
• Oldest participant: 86
• Youngest participant 10
• Male/Female 56%/44%
• Volunteers/Referees 500
16.F.4.b
Packet Pg. 2816 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2817 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
Kiwanis Parking
Averaged cars parked per day: 1,400
Average people in each car: 3
Total cars parked for the week: 9,800
(Includes players, spectators,
volunteers, sponsors, referees,
VIP’s, Patrons)
29,400 = Total Visitors
16.F.4.b
Packet Pg. 2818 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
The image cannot be displayed. Your computer may not have enough memory to open the image, or the
image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2819 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
The image cannot be displayed. Your computer may not have enough memory to open the image, or the
image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2820 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
2019 TELEVISION SUMMARY
• Produced and nationally broadcasted three Pro Finals on CBSSN
reaching a potential 50MM subscribers.
CBSSN re-aired the 3 finals 2 additional times for a total of
12 hours in prime time audience
• Naples, Marco Island, Everglades 60-second commercial played
on 6 of the broadcasts for a total of 6 views
• Naples, Marco Island, Everglades advertising billboard appeared
on each broadcast for a total of 12 views and will be included on
all Pickleball Channel views
16.F.4.b
Packet Pg. 2821 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
2019 LIVE STREAMING
• Pro Men’s, Pro Mixed, Pro Women Doubles, along with week long
coverage, all broadcasted on the Pickleball Channel
• A total of over 30 hours of Live Steaming on the Pickleball Channel
throughout the week long event
• Pickleball Channel continues to post matches. Next post will be
in August and will feature the Pro Finals
• Close to 1.0MM views on all Pickleball Channel postings and
growing
16.F.4.b
Packet Pg. 2822 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2823 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
16.F.4.b
Packet Pg. 2824 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
THE FUTURE
• Power upgrade throughout the park
• Eliminate generators
• Loud
• High maintenance (fuel cells daily fill ups)
• Ugly
• Overheats
• Environmentally unfriendly (black smoke)
16.F.4.b
Packet Pg. 2825 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
THE FUTURE
• Additional Courts
10 additional courts = 500 additional
players
16.F.4.b
Packet Pg. 2826 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
THE FUTURE
• Wi-fi upgrade
• Water upgrade
• Bathrooms/showers
16.F.4.b
Packet Pg. 2827 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
12 MONTH EVENT
• Pickleball Players travel to Naples year round to
visit the US OPEN Pickleball Championships courts
• 4286 Daily Pickleball Play Passes sold
(Does not include Saturday and Sunday)
(Does not include afternoon play)
• Average 3 night stay =
12858 room nights
16.F.4.b
Packet Pg. 2828 Attachment: 2019 US Open Presentation (10450 : US Open Agreement Amendment)
Player Registration Survey Results
16.F.4.c
Packet Pg. 2829 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
Player Registration Survey Results
• Total nights staying in the area: 12966
• Average stay: 6
• Where Did The Players Stay?
• Hotel 550 (25%)
• Friends/Family 563 (26%)
• Personal Home 499 (23%)
• Air B&B or VRBO 453 (20%)
• RV Park 96 ( 6%)
2161 100%
16.F.4.c
Packet Pg. 2830 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
2019
Satisfaction
Survey Results
Prepared by:
Office Solutions Inc.
3
16.F.4.c
Packet Pg. 2831 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
6% 8% 4%
27%
55%
Very Dissatisfied Somewhat
Dissatisfied
Neither Satisfied
nor Dissatisfied
Somewhat
Satisfied
Very Satisfied
Overall Satisfaction
SPIRIT PROMOTIONS LLC | Survey Results 2019 - 4 - Where did you stay while at the event?
TOTAL
82%
TOTAL (n=1,338)
16.F.4.c
Packet Pg. 2832 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
City/Town Stayed
Players Referees/
Volunteers Spectators Sponsors
(n=927) (n=254) (n=122) (n=35)
Naples 75% 88% 68% 94%
Ft. Myers 8% 2% 6% 3%
Bonita Springs 7% 3% 7% 0%
Marco Island 4% 3% 2% 0%
Estero 2% 2% 2% 3%
Cape Coral 1% 0% 3% 0%
Other 4% 2% 12% 0%
SPIRIT PROMOTIONS LLC | Survey Results 2019 - 5 -
• Three out of four players stay
in Naples.
What city/town did you stay in while at the US Open?
16.F.4.c
Packet Pg. 2833 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
33%
14%
23% 27%
3%
My own home Family/Friend's
home
Hotel Rental RV
Where did you stay?
SPIRIT PROMOTIONS LLC | Survey Results 2019 - 6 - Where did you stay while at the event?
TOTAL (n=1,339)
TOTAL
16.F.4.c
Packet Pg. 2834 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
9%
18%
28%
45%
1-2 3-4 5-6 7+
Nights stayed
SPIRIT PROMOTIONS LLC | Survey Results 2019 - 7 -
TOTAL (n=902)
Average Stay: 6 days
How many nights did you stay?
TOTAL
16.F.4.c
Packet Pg. 2835 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
83%
30%
21%
7% 6% 6% 5% 2% 6% 5%
Dine out Shopping Sightseeing Boat
tours
Botanical
Gardens
Golf Beach Fishing Other Nothing
Live in area)
Activities during stay
SPIRIT PROMOTIONS LLC | Survey Results 2019 - 8 - What other activities did you enjoy during your stay?
TOTAL (n=1,023)
TOTAL
16.F.4.c
Packet Pg. 2836 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
9.0 8.3
Likelihood to Recommend to Family, Friends or Colleagues
Very Likely = 10
Very Unlikely = 0
2019 8.1 9.0
SPIRIT PROMOTIONS LLC | Survey Results 2019 - 9 - How likely is it that you would recommend the US Open to a family member, friend or
colleague? (1=Extremely Unlikely, 10=Extremely Likely)
16.F.4.c
Packet Pg. 2837 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
Video
16.F.4.c
Packet Pg. 2838 Attachment: US Open Pickleball Survey Results (10450 : US Open Agreement Amendment)
16.F.4.d
Packet Pg. 2839 Attachment: Extension and Amendment of Spirit Promotion Final to BCC 10-22-2019 (10450 : US Open Agreement Amendment)
16.F.4.d
Packet Pg. 2840 Attachment: Extension and Amendment of Spirit Promotion Final to BCC 10-22-2019 (10450 : US Open Agreement Amendment)
16.F.4.d
Packet Pg. 2841 Attachment: Extension and Amendment of Spirit Promotion Final to BCC 10-22-2019 (10450 : US Open Agreement Amendment)