TDC Minutes 06/26/2006 R
June 26, 2006
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, June 26, 2006
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 a.m. in REGULAR SESSION in the Leadership
Collier Foundation Room at the Greater Naples Chamber of Commerce
2390 N. Tamiami Trial, Naples, Florida, with the following members
present:
Chairman: Commissioner Frank Halas
Susan Becker
Murray H. Hendel
Clark Hill - Excused
Rick Medwedeff - Excused
Ed (Ski) Olesky
John Sorey III - Excused
Glenn Tucker
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Heidi Ashton, Assistant County Attorney
Kelly Green, Administrative Assistant
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6-26-06 Agenda
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCil
June 26,2006, 9:00am
Leadership Collier Foundation Room at the Greater Naples Chamber of Commerce, 2390 N. Tamiami Trail,
Suite 210, Naples, Florida
* Requires TOC Action
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes - * Regular Meeting May 22, 2006
VI. New Business
1. * Award of Bid 06-3925 to Subaqueous Services, Inc.
2. * Marco South Beach RenourishmenUCaxambas Pass Dredging Contracts
3. * Huckleberry Environmental Services, Inc. - Pilot Study
4. * Smith Travel Research Reports
5. * Naples Art Center Grant Request
VII. Old Business
1. Major Beach Renourishment Update - Gary McAlpin
2. Summer Meeting Schedule Discussion - Jack Wert
3. 2006 TDC Projects Tracking - Information Only
4. Tourist Tax Interest Discussion
VIII. Staff Report Presentations
1. Paradise Advertising - Kerry Durand
2. Klages Research - Jack Wert
3. Director's Report - Jack Wert
4. Sales Manager Report - Debi DeBenedetto
5. P.R. Manager Report - JoNell Modys
6. Film Coordinator Report - Maggie McCarty
7. Phase V - Fulfillment & Call Summary - Jack Wert
8. Golf Pac Inquires - Jack Wert
9. Search Engine Report - Jack Wert
IX. Detailed Staff Reports
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - September 25,2006 - Collier County Government Center, Administration
Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/tdc/6-26-06Agenda.htm
6/23/2006
June 26, 2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9: 15
a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Wert noted that there will be a welcome by the Naples Chamber of
Commerce later on. Item "VI. New Business, #6. Naples Chamber Visitor
Discussion" needs to be added to the agenda. Mr. Hendel requested to add item
"VII. Old Business, #5. Discuss Funds In-kind".
Mr. Olesky moved to have the item "VII. Old Business, #5. Discuss Funds In-
kind" added to the agenda. Second by Mr. Tucker. Motion carries
unanimously 5-0.
Ms. Becker moved to approve the agenda as amended. Second by Mr.
Olesky. Carries unanimously 5-0.
The Naples Chamber of Commerce welcomed the Tourist Development Council.
V. Approval of TDC Minutes - Regular Meeting May 22, 2006
Ms. Becker moved to approve the minutes for May 22, 2006. Second by Mr.
Tucker. Carries unanimously 5-0.
VI. New Business
1. Award of Bid 06-3925 to Subaqueous Services, Inc.
Mr. McAlpin reviewed Executive Summary "Recommend to approve award
of Bid 06-3925 to Subaqueous Services, Inc. in the amount of$1,581,400.00,
plus fuel escalation for renourishment of the South Marco Beach and dredging
ofCaxambas Pass, Project No. 905001" (see attachment).
Mr. Tucker moved to approve "Bid 06-3925 to Subaqueous Services, Inc.
in the amount of $1,581,400.00, plus fuel escalation for renourishment of
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June 26, 2006
the South Marco Beach and dredging of Caxambas Pass, Project No.
905001". Second by Mr. Olesky. Carries unanimously 5-0.
2. Marco South Beach Renourishment/Caxambas Pass Dredging Contracts
Mr. McAlpin reviewed Executive Summary "Recommend approval of
support contracts for Marco South Beach Renourishment/Caxambas Pass
Dredging Project in the amount of $79,561.00 for the Beach
Renourishment/Pass Dredging, Project No. 905001" (see attachment).
Mr. Tucker moved to approve the "support contracts for Marco South
Beach Renourishment/Caxambas Pass Dredging Project in the amount of
$79,561.00 for the Beach Renourishment/Pass Dredging, Project No.
905001 ". Second by Mr. Hendel. Carries unanimously 5-0.
3. Huckleberry Environmental Services, Inc, - Pilot Study
Mr. McAlpin reviewed Executive Summary "Recommend approval of
Huckleberry Environmental Services, Inc. to identify and record 15 high-
impact reef sites for ecotourism benefit evaluation for an estimated cost not to
exceed $5,000.00 to identify ecotourism opportunities in Collier County" (see
attachment). An ADHOC committee was set up to identify the possibility to
develop an ecotourism industry. Possible locations out in the Gulf would be
identified, video taped and published.
Mr. Olesky moved to fund "Huckleberry Environmental Services, Inc. to
identify and record 15 high-impact reef sites for ecotourism benefit
evaluation for an estimated cost not to exceed $5,000.00 to identify
ecotourism opportunities in Collier County". Second by Mr. Tucker.
Motion carries 4-1 with Ms. Becker opposed.
4. Smith Travel Research Reports
Mr. Wert reviewed Executive Summary "Recommend Approval of Smith
Travel Research monthly market tracking study at $3,400 annual cost" (see
attachment). He added that this is not something that the current research
company can do but will work in conjunction with. This will be a sole source
contract.
Discussion ensued on the benefits of the study including information that can
be shared with businesses, and gaining an understanding on needed
promotional aims.
Mr. Olesky moved to approve the "Smith Travel Research monthly
market tracking study at $3,400 annual cost". Second by Mr. Tucker.
Carries unanimously 5-0.
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June 26, 2006
5. Naples Art Center Grant Request
Mr. Wert reviewed Executive Summary "Recommend Approval of a
Category C-2 Grant Application from the Naples Art Association in the
amount of$150,000" (see attachment). He brought out that the grant is out of
the grant cycle (which has previously been permitted).
Taylor Wells from The Von Liebig Art Center addressed the Committee.
Mr. Hendel recommended funding the entire amount.
Mr. Olesky moved to approve up to $38,000. Second by Mr. Tucker.
Motion carries 4-1 with Mr. Hendel opposed.
6. Naples Chamber Visitor Discussion
Mr. Wert addressed the letter from The Greater Naples Chamber of
Commerce (see attachment).
Mr. Hendel moved to give Mr. Wert the authority to do what is needed to
carry out issues brought out within the letter. Second by Mr. Tucker.
Motion carries 5-0.
VII. Old Business
1. Major Beach Renourishment Update - Gary McAlpin
Mr. McAlpin reviewed Executive Summary "Progress Update - City/County
Beach Renourishment Project" (see attachment).
Mr. Hendel noted that the Coastal Advisory Committee has recommended
having Mr. McAlpin and his team recognized by the Board of County
Commission for their outstanding work. Commissioner Halas will see to it
that a proclamation is given to the Board of County Commission.
2. Summer Meeting Schedule Discussion - Jack Wert
There will not be a meeting of the Tourist Development Council during the
months of July and August unless it is necessary for the artificial reef contract.
3. 2006 TDC Projects Tracking - Information Only
Mr. Wert reviewed the document "2006 TDC Capital Projects Tracking
6/19/06"
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June 26, 2006
4. Tourist Tax Interest Discussion
Mr. Wert addressed a letter written by Assistant County Attorney Heidi
Ashton (see attachment). No further action on this item will be taken.
5. Discuss Funds In-kind
Mr. Hendel spoke to grants that have matching funds in-kind.
It was agreed to discuss the issue at the September meeting.
The meeting recessed at 10:57 a.m. reconvening at 11: 17 a.m.
Mr. Tucker did not rejoin the meeting after the recess therefore a quorum no
longer existed.
VIII. Staff Reports
1. Paradise Advertising - Kerry Durand
Ms. Durrant gave a Power Point Presentation (see attachment) demonstrating
Senior targeting.
2. Klages Research - Jack Wert
3. Director's Report - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) reviewing
statistics and activities.
4. Sales Manager Report - Debi DeBenedetto
Ms. DeBenedetto gave a Power Point Presentation (see attachment)
reviewing trade shows and conferences attended sales activities and general
leads.
5. P.R. Manager Report - JoNell Modys
Ms. Modys gave a Power Point Presentation (see attachment) reviewing
media communications, projects including the Blueway, and news clips.
Mr. Hendel left the meeting at 11 :42 a.m.
6. Film Coordinator Report - Maggie McCarty
Mr. Wert gave a Power Point Presentation (see attachment).
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June 26, 2006
7. Phase V - Fulfillment & Call Summary - Jack Wert
Ms. DeMas gave a Power Point Presentation (see attachment) with a review
of statistics on inquiries, leading States, and leading Countries.
8. Golf Pac Inquiries - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment).
9. Search Engine Report - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) reviewing the
resulting benefits from search engines.
IX. Detailed Staff Reports
None
X. Announcements
September 25th will be the next meeting since there will be no meetings in July
and August.
XI. Audience Input & Discussion
None
XII. Council Discussion
Emails will be sent out to notify the Committee of any promotional meetings that
will occur.
Kelly Green a new Administrative Assistant was introduced.
XIII. Next Meeting Date/Location - September 25, 2006 - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami
Trail, Naples, Florida
*****
There being no further business for the good of the County, the meeting was adjourned
by the order of the Chair at 11 :55 a.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman Commissioner Frank Halas
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