Agenda 10/08/2019 Item #16F 2 (Tourist Development Tax Promotion Funds)10/08/2019
EXECUTIVE SUMMARY
Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming
November 2019 Sports Tourism Event the Women’s Teams Intersectional Tournament November
11-17 up to $5,040 and make a finding that this expenditure promote tourism.
OBJECTIVE: To support the hosting cost for this sports event in November 2019 the USTA Women’s
Teams Intersectional with a goal to attract visitors to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in
November 2019. The Tourism Division Sports Marketing Team has attracted these events to our
community. The projected hosting costs are based on experience with these same or similar events, the
event funding application request, and the projected room nights from the event organizer. Event
expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizer for field rental costs, and operation support expenses based on room night
visitation delivered to Collier County from the event participants and fans. These expenditures are
authorized to be reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars
per room night. Funding for this sports tourism event is subject to TDC recommendation and Boar d
approval.
Women’s Teams Intersectional is scheduled for November 11-17, 2019 and is taking place for the first
year at Sanchez-Casal Florida Tennis Academy This is an adult female tennis tournament. The event is
projected to attract 350 athletes and to generate 336 room nights in the County, direct spending of
$188,874 and TDT revenue of $2957. The expenses to be paid for the 2019 event are sanctioning fees,
promotional, marketing, advertising, and operating expenses for a total up to $5,040.
Year Projected 2019 2018
Direct Spending $188,874 No Event Held
TDT Revenue $2957
Room Nights 336
Acquisition Cost $15 (for $5,040)
FISCAL IMPACT: Funding of up to $5,040 for the Women’s Team Intersectional is included in the
proposed FY 20 Tourism Division budget in Fund 184 for Sports Marketing Event support. This will
leave a balance of $575,960 for the remaining events in FY 20 ($581,000-$5,040).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the September 23, 2019 meeting.
LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires
majority vote for approval. - CMG
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RECOMMENDATION: To approve Tourist Development Tax Promotion Funds to support the
upcoming November 2019 Sports Tourism Event up to a total of $5,040 based on delivered room nights
in Collier County and make a finding that this expenditure promotes tourism.
Prepared by: James Hanrahan, Interim Sports Development Manager
ATTACHMENT(S)
1. Application Womens Intersectional (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 10269
Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support
the upcoming November 2019 Sports Tourism Event The Women’s Teams Intersectional Tournament
November 11-17, 2019 up to $5,040 and make a finding that this expenditures promote tourism.
Meeting Date: 10/08/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
09/23/2019 3:33 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
09/23/2019 3:33 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 09/23/2019 3:36 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/24/2019 11:42 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/25/2019 2:42 PM
Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 09/25/2019 3:04 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/25/2019 3:26 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 09/27/2019 9:24 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 09/29/2019 6:14 PM
Board of County Commissioners MaryJo Brock Meeting Pending 10/08/2019 9:00 AM
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Packet Pg. 1402 Attachment: Application Womens Intersectional (10269 : Sports Event Funding Request - Women's Team Intersectional)
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