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TDC Agenda 09/23/2019COLLIER COUNTY Tourist Development Council AGENDA September 23, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you , to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. September 2019 Collier County Tourist Development Council Page 2 Printed 9/19/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. 7-29-19 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2020/2021. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects B. Recommendation to approve Agreements No. 20CO1; 20CO2; 20CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and support of Collier County Coastal Management Programs. C. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Events Alligator Alley Baseball Tournament November 1st-3rd, 2019 up to $6,000, the Lee County Senior Winter Nationals Softball Tournament November 6th-11th, 2019 up to $5,250, and the Paradise Coast Softball Invitational November 15th-17th, 2019 up to $7,750 for a total up to $19,000 for three events and make a finding that these expenditures promote tourism. September 2019 Collier County Tourist Development Council Page 3 Printed 9/19/2019 D. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Event The Women’s Teams Intersectional Tournament November 11th-17th up to $5,040 and make a finding that this expenditures promote tourism. E. Recommendation to approve the Fiscal Year 2019-20 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. F. Recommendation to approve the extension and amendment of the Sponsorship Agreement between Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. 8. Old Business A. Arts and Culture Strategic Plan Update 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - October 28, 2019 14. Adjournment 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: 7-29-19 TDC Meeting Minutes Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/16/2019 3:23 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/16/2019 3:23 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/16/2019 3:23 PM Tourism Jack Wert Director Completed 09/16/2019 3:42 PM County Manager's Office Sean Callahan Executive Director Completed 09/16/2019 5:42 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/17/2019 10:54 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 4.B.1 Packet Pg. 4 July 29, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 29, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Susan Becker Victor Rios Clark Hill Kathleen Brock Ed (Ski) Olesky Amanda Cox Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator 4.B.1.a Packet Pg. 5 Attachment: July 29 draft (10182 : 7-29-19 TDC Meeting Minutes) July 29, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to adding Item 7.D – Simpleview LLC contract. Second by Ms. Kerns. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting June 24, 2019 Ms. Becker moved to approve the minutes of the June 24, 2019 meeting as presented. Second by Ms. Kerns. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Recommendation to approve Agreements No. 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems for Hurricane Irma Recovery Projects for the Collier County Beaches and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting: • The State of Florida made additional funds available through their cost sharing program to remediate damage to beach and dune areas from Hurricane Irma. • The County is eligible to obtain grants to receive funds in an amount up to $1,917,724 for the County areas and $244,943 for the City of Marco Island. • The grants are “after the fact” disbursements for which the County already expended funds and the money will be used to help offset future beach projects in the County. 4.B.1.a Packet Pg. 6 Attachment: July 29 draft (10182 : 7-29-19 TDC Meeting Minutes) July 29, 2019 3 Ms. McLeod moved to recommend the Board of County Commissioners approve Agreements No. 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems for Hurricane Irma Recovery Projects for the Collier County Beaches and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. B. Recommendation to approve First Amendment to Agreement #17-7229-WV, “Sports Facilities Assessment,” with Hunden Strategic Partners, Inc., and make a finding that this expenditure promotes tourism. Mr. Wert presented the Executive Summary noting: • The firm was previously under contract to provide consulting services for the Sports Complex currently under construction. • The contract is being amended to add the principal of the firm who was previously omitted and an increase of hourly rates in the amount of five dollars. • The agreement was previously reviewed by the Council in September or 2018 and the rate changes will not increase the previously contracted not to exceed amount of $35,000. • The contract was not required to be bid under County policy and the work includes consulting for operational services and marketing the facility. Ms. McLeod expressed concern on changes to the contract without it being re-bid by other qualified vendors. Mr. Rios moved to recommend the Board of County Commissioners approve First Amendment to Agreement #17-7229-WV, “Sports Facilities Assessment,” with Hunden Strategic Partners, Inc., and finds the item promotes tourism. Second by Ms. Kerns. Motion carried 8 “yes” 1 “no.” Ms. McLeod voted “no.” C. Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and make a finding that these expenditures promote tourism. Mr. Wert presented the Executive Summary noting the grant will fund staff overtime charges and field rentals associated with the events. The Council requested staff incorporate questions into the grant application to determine the gender and age of the participants for the events. Ms. Becker moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. D. Recommendation to approve an agreement with Simpleview Worldwide, Inc. d/b/a Simpleview LLC (#19-052-NS) to provide Tourism Division with a hotel, attraction and restaurant reservation system and make a finding this item promotes tourism. 4.B.1.a Packet Pg. 7 Attachment: July 29 draft (10182 : 7-29-19 TDC Meeting Minutes) July 29, 2019 4 Mr. Wert presented the Executive Summary noting Simpleview, LLC purchased the online booking service the County has utilized the past 10 years (Book Direct) so the agreement needs to be amended to reflect the acquisition. There are no changes in the rates for providing the service. Mr. Hill expressed concern a portion of the service provided includes reservations for vacation rentals for residential properties in the County, an activity not currently permitted under the Land Development Code. Mr. Rios moved to recommend the Board of County Commissioners approve an agreement with Simpleview Worldwide, Inc. d/b/a Simpleview LLC (#19-052-NS) to provide Tourism Division with a hotel, attraction and restaurant reservation system and finds the item promotes tourism. Second by Ms. Kerns. Motion carried 8 “yes” – 1 “no.” Mr. Hill voted “no.” 8. Old Business A. Tourist Development Tax Funds FY19 Third Quarter Financial Review Mr. Wert presented the Executive Summary for information purposes. Staff reported $1.5M is available in Fund 196 for emergency advertising should an environmental issue arise such as red tide or the red algae bloom. Additionally, monies are allocated for beach cleanup under Fund 195 to address any unanticipated issues which may arise. Mr. Rios moved to accept the report. Second by Ms. McLeod. Carried unanimously 9 – 0. 9. Council Member Discussion Ms. McLeod reported a new Marriott Hotel is slated to open at Naples Square on Goodlette Frank Road offering approximately 150 rooms. Ms. Brock noted Everglades City continues to rebound from the impacts of Hurricane Irma with another restaurant opening and addition of a Visitor’s Center adjacent to the museum. Mr. Wert reported staff continues to fulfill the needs of sports marketing and the Sports Complex is anticipated to be open by June of 2020. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections Miles Partners - Website Activity, Digital & Social Media - Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Ann Wittine “Klages Research & Research Data Services, Inc. - Research Report” The Council requested consideration be given to developing a data set comparing mid-week versus weekend occupancy, room rates, etc. B. Paradise Advertising “Paradise Advertising and Marketing, Inc – Marketing Report” Buzzy Ford presented an overview of “CrowdRiff” and how staff and consultants are utilizing the visual platform to market the area to potential visitors. C. Lou Hammond Group - Jonell Modys 4.B.1.a Packet Pg. 8 Attachment: July 29 draft (10182 : 7-29-19 TDC Meeting Minutes) July 29, 2019 5 “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11. Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – September 23, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:40 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________. 4.B.1.a Packet Pg. 9 Attachment: July 29 draft (10182 : 7-29-19 TDC Meeting Minutes) 09/23/2019 EXECUTIVE SUMMARY Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2020/2021. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. OBJECTIVE: To approve a Resolution supporting the County’s applications to the Florida Department of Environmental Protection (FDEP) for Long Range budget Plan Requests for Fiscal Year 2020/2021. CONSIDERATIONS: Coastal Zone Management continues to seek funding from FDEP to augment existing tourist taxes that have been budgeted for these projects. These requests, if approved by FDEP, will provide partial funding for Collier County projects as listed below: 1. Collier County Nourishment a. FY 2020/2021 physical, biological, turtle, and shorebird monitoring, and tilling for the Collier County beach renourishment project; b. FY 2020/2021 Renourishment of the Naples and Vanderbilt beaches, engineering and permitting. 2. Marco Island Nourishment a. FY 2020/2021 physical, biological, turtle, and shorebird monitoring along with tilling for the South Marco 2019/20 project area. 3. Wiggins Pass Dredging a. Reimbursement of FY 2019/2019 interim dredging including Constructions funds engineering, monitoring. Approval of this Resolution is required as a condition of submittal to request long range State funding to renourish Collier County beaches and Inlet Monitoring. FISCAL IMPACT: Tourist Development Tax funds are currently available and budgeted in Beach Renourishment Fund 195 to accomplish this work. State approval will lead to future state cost share participation on these projects through FDEP grant agreement and contract. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: The BCC approved this item on September 10, 2019 Item 16A42. This item will be presented to the Coastal Advisory Committee for after the fact approval on September 26, 2019. Additionally, this item will be presented to the Tourist Development Council on September 23, 2019 for after the fact approval. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a resolution supporting the County’s applications to the FDEP for Long Range Budget Plan Requests for Fiscal Year 2020/2021. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees 7.A Packet Pg. 10 09/23/2019 and Program Management ATTACHMENT(S) 1. Resolution LGFR legal signed FINAL (PDF) 7.A Packet Pg. 11 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 10131 Item Summary: Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2020/2021. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects Meeting Date: 09/23/2019 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 09/12/2019 12:16 PM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 09/12/2019 12:16 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/13/2019 2:30 PM Tourism Jack Wert Director Completed 09/13/2019 2:41 PM County Manager's Office Sean Callahan Executive Director Completed 09/13/2019 9:19 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/16/2019 9:19 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 7.A Packet Pg. 12 RESOLUTION NO. 19 - A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2019/2020 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2020/2021, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PRQPOSED PROJECT ACTIVITIES AND COMMITTED TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2018/2019 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2020-2021; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 1.Collier County Nourishment a.FY 2020/2021 physical, biological, turtle, and shorebird monitoring, and tilling for tlre Collier County Beach Renourishment project; b.FY 2020/2021 Renourishment of the Naples and Vanderbilt beaches, engineering and permitting. 2.Marco Island Nourishment a.FY 2020/2021 physical, biological, turtle, and shorebird monitoring along with tilling for the South Marco 2019/20 project area. 3.Wiggins Pass Dredging a.Reimbursement of FY 2019/2020 interim dredging including construction funds engineering, and monitoring. [l 9-CZM-00281/1489478/l] 7.A.1 Packet Pg. 13 Attachment: Resolution LGFR legal signed FINAL (10131 : Long-range Budget Plan Request Resolution) 7.A.1 Packet Pg. 14 Attachment: Resolution LGFR legal signed FINAL (10131 : Long-range Budget Plan Request Resolution) 7.A.1 Packet Pg. 15 Attachment: Resolution LGFR legal signed FINAL (10131 : Long-range Budget Plan Request Resolution) 09/23/2019 EXECUTIVE SUMMARY Recommendation to approve Agreements No. 20CO1; 20CO2; 20CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and support of Collier County Coastal Management Programs. OBJECTIVE: To approve Agreements No. 20CO1; 20CO2; 20CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for the reimbursement of coastal maintenance costs for the period between 1/1/2019 and 6/30/2023. CONSIDERATIONS: To approve Agreements No. 20CO1; 20CO2; 20CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for the period between 1/1/2019 and 6/30/2023 as follows: 1. Agreement 20CO1 - Collier County Beach Renourishment: This grant will provide for partial cost-share reimbursement of 42.38% for the design, construction, and monitoring for the Vanderbilt, Park Shore and Naples beaches with a total FDEP participation of not to exceed more than $2,652,250. (From 1/1/2019 to 6/30/2023) 2. Agreement 20CO2 - South Marco Island Beach Renourishment: This grant will provide for partial cost-share reimbursement of 24.34% for the monitoring for the South Marco Beach with a total FDEP participation of not to exceed more than $48,948. (From 1/1/2017 to 9/30/2024) 3. Agreement 20CO3 - Wiggins Pass Inlet Management: This grant will provide for partial cost- share reimbursement of 50% for the monitoring for Wiggins Pass with a total FDEP participation of not to exceed more than $76,500. (From 1/1/2019 to 6/30/2023) FISCAL IMPACT: Execution of these three grants will allow for the reimbursement of approximately $2,777,698 for future work performed to maintain our coastal systems. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This will be reviewed by the CAC on September 26, 2019, and the TDC on September 23, 2019. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Agreements No. 20CO1; 20CO2; 20CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for the funding reimbursement and support of Collier County Coastal Management Programs. Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. 20CO1 - Collier County Beach Nourishment LEGAL FINAL (PDF) 7.B Packet Pg. 16 09/23/2019 2. 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (PDF) 3. 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (PDF) 7.B Packet Pg. 17 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 10132 Item Summary: Recommendation to approve Agreements No. 20CO1; 20CO2; 20CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for funding reimbursement and support of Collier County Coastal Management Programs. Meeting Date: 09/23/2019 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 09/12/2019 12:23 PM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 09/12/2019 12:23 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/13/2019 2:30 PM Tourism Jack Wert Director Completed 09/13/2019 2:39 PM County Manager's Office Sean Callahan Executive Director Completed 09/13/2019 9:26 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/16/2019 9:25 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 7.B Packet Pg. 18 7.B.1 Packet Pg. 19 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 20 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 21 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 22 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 23 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 24 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 25 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 26 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 27 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 28 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 29 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 30 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 31 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 32 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 33 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 34 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 35 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 36 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 37 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 38 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 39 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 40 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 41 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 42 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1Packet Pg. 43Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.1Packet Pg. 44Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.1Packet Pg. 45Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.1 Packet Pg. 46 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1Packet Pg. 47Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.1 Packet Pg. 48 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 49 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.1 Packet Pg. 50 Attachment: 20CO1 - Collier County Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 51 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 52 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 53 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 54 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 55 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 56 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 57 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 58 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 59 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 60 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 61 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 62 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 63 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 64 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 65 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 66 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 67 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 68 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 69 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 70 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 71 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 72 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 73 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2Packet Pg. 74Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.2Packet Pg. 75Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.2 Packet Pg. 76 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2Packet Pg. 77Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 7.B.2 Packet Pg. 78 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 79 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.2 Packet Pg. 80 Attachment: 20CO2_South Marco Island Beach Nourishment LEGAL FINAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 81 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 82 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 83 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 84 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 85 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 86 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 87 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 88 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 89 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 90 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 91 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 92 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 93 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 94 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 95 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 96 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 97 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 98 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 99 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 100 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 101 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 102 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 103 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 104 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 105 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 106 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 107 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 108 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 109 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 110 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 7.B.3 Packet Pg. 111 Attachment: 20CO3_Wiggins Pass Inlet Management Plan Implementation LEGAL (10132 : Agreements 20CO1; 20CO2; 20CO3 FDEP) 09/23/2019 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Events Alligator Alley Baseball Tournament November 1 st-3rd, 2019 up to $6,000, the Lee County Senior Winter Nationals Softball Tournament November 6th-11th, 2019 up to $5,250, and the Paradise Coast Softball Invitational November 15th-17th, 2019 up to $7,750 for a total up to $19,000 for three events and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting cost for three sports events in November 2019 including the Alligator Alley Baseball Tournament, the Collier facility use portion of the Lee County Senior Winter Nationals, and the Paradise Coast Softball Invitational with a goal to attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in November 2019. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars per room night. Funding for these sports’ tourism events are subject to TDC recommendation and Board approval. Alligator Alley Baseball Tournament is scheduled for November 1-3, 2019 for the seventh year at North Collier Regional Park, Veteran’s Park, and Golden Gate Park. This is a youth boys baseball event ages 7-16 years old. The event is projected to attract 525 athletes and to generate 300 room nights in the County, direct visitor spending of $168,400 and TDT revenue of $2,250. The expenses to be paid for the 2019 event will be assistance with facility rental, and operating expenses up to $4,500 and parks staff overtime up to $1,500 for a total of $6,000. Year Projected November 2019 Last event was April 2019 Direct Spending $168,400 $169,151 TDT Revenue $2,250 $2,019 Room Nights 300 313 Acquisition Cost $15 (for $4,500) $15(for $4,695) Lee County Senior Winter Nationals is a co-op softball event with Lee County Sports and will take place November 6-11, 2019. This is the eighth year for this co-hosting event at North Collier Regional Park and is an adult male slow pitch softball tournament. The event is projected to attract 1,300 athletes and to generate 350 room nights in Collier County, direct visitor spending in Collier of $208,111 and Collier TDT revenue of $2,625. The expenses to be paid for this co -hosted event will be assistance with Collier County facility rental, and operating expenses up to $5,250. Lee County will reimburse Parks and 7.C Packet Pg. 112 09/23/2019 Recreation for staff overtime related to this event. Year Projected 2019 2018 Direct Spending $208,111 Did Not Request Funding TDT Revenue $2,625 Room Nights 350 Acquisition Cost $15 (for $5,250) Paradise Coast Softball Invitational is scheduled for November 15-17, 2019 and is taking place for the fourth year at North Collier Regional Park. This is a high school female softball showcase. The event is projected to attract 300 athletes and to generate 350 room nights in the County, direct spending of $208,111 and TDT revenue of $2,625. The expenses to be paid for the 2019 event will be assistance with facility rental, and operating expenses up to $5,250 and parks staff overtime up to $2,500 for a total of $7,750. Year Projected 2019 2018 Direct Spending $208,111 $139,032 TDT Revenue $2,625 $1,475 Room Nights 350 246 Acquisition Cost $15 (for $5,250) $15(for $3,690) FISCAL IMPACT: Funding of up to $6,000 for the Alligator Alley Baseball Tournament, up to $5,250 for the Collier County portion of the Lee County Senior Winter Nationals, and up to $7,750 for the Paradise Coast Softball Invitational event totaling $19,000 is included in the proposed FY 20 Tourism Division budget in Fund 184 for Sports Marketing Event support. This will leave a balance of $581,000 for the remaining events in FY 20 ($600,000-$19,000). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourism Development Tax Promotion Funds to support the three upcoming November 2019 Sports Tourism Events up to a total of up to $19,000 based on delivered room nights in Collier County and make a finding that these expenditures promote tourism. Prepared by: James Hanrahan, Interim Sports Development Manager ATTACHMENT(S) 1. Applications 9-23-2019 (PDF) 7.C Packet Pg. 113 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 10163 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Events Alligator Alley Baseball Tournament November 1st-3rd, 2019 up to $6,000, the Lee County Senior Winter Nationals Softball Tournament November 6th- 11th, 2019 up to $5,250, and the Paradise Coast Softball Invitational November 15th -17th, 2019 up to $7,750 for a total up to $19,000 for three events and make a finding that these expenditures promote tourism. Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/13/2019 3:53 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/13/2019 3:53 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/13/2019 3:56 PM Tourism Jack Wert Director Completed 09/13/2019 3:56 PM County Manager's Office Sean Callahan Executive Director Completed 09/13/2019 9:24 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/16/2019 9:21 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 7.C Packet Pg. 114 7.C.1 Packet Pg. 115 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 116 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 117 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 118 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 119 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 120 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 121 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 122 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 123 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 124 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 125 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 126 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 127 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 128 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 129 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 130 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 131 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 132 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 133 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 134 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 135 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 136 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 137 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 138 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 139 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 140 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 141 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 142 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 143 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 144 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 145 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 146 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 147 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 148 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 149 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 150 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 151 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 152 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 153 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 154 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 155 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 7.C.1 Packet Pg. 156 Attachment: Applications 9-23-2019 (10163 : November Sports Funding Requests) 09/23/2019 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Event The Women’s Teams Intersectional Tournament November 11th-17th up to $5,040 and make a finding that this expenditures promote tourism. OBJECTIVE: To support the hosting cost for this sports event in November 2019 the USTA Women’s Teams Intersectional with a goal to attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Event in November 2019. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard acquisition cost of fifteen dollars per room night. Funding for these sports tourism events are subject to TDC recommendation and Board approval. Women’s Teams Intersectional is scheduled for November 11-17, 2019 and is taking place for the first year at Sanchez-Casal Florida Tennis Academy This is an adult female tennis tournament. The event is projected to attract 350 athletes and to generate 336 room nights in the County, direct spending of $188,874 and TDT revenue of $2957. The expenses to be paid for the 2019 event are sanctioning fees, promotional, marketing, advertising, and operating expenses for a total up to $5,040. Year Projected 2019 2018 Direct Spending $188,874 No Event Held TDT Revenue $2957 Room Nights 336 Acquisition Cost $15 (for $5,040) FISCAL IMPACT: Funding of up to $5,040 for the Women’s Team Intersectionals is included in the proposed FY 20 Tourism Division budget in Fund 184 for Sports Marketing Event support. This will leave a balance of $575,960 for the remaining events in FY 20 ($581,000-$5,040). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Event up to a total of $5,040 based on delivered room nights in Collier County and make a finding that this expenditure promotes tourism. Prepared by: James Hanrahan, Interim Sports Development Manager 7.D Packet Pg. 157 09/23/2019 ATTACHMENT(S) 1. Application Womens Intersectional (PDF) 7.D Packet Pg. 158 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 10170 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2019 Sports Tourism Event The Women’s Teams Intersectional Tournament November 11th-17th up to $5,040 and make a finding that this expenditures promote tourism. Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/16/2019 9:20 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/16/2019 9:20 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/16/2019 9:21 AM Tourism Jack Wert Director Completed 09/16/2019 9:45 AM County Manager's Office Sean Callahan Executive Director Completed 09/16/2019 5:40 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/17/2019 10:55 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 7.D Packet Pg. 159 7.D.1 Packet Pg. 160 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 161 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 162 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 163 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 164 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 165 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 166 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 167 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 168 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 169 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 170 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 171 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 7.D.1 Packet Pg. 172 Attachment: Application Womens Intersectional (10170 : November Sports Event Funding Request) 09/23/2019 EXECUTIVE SUMMARY Recommendation to approve the Fiscal Year 2019-20 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. _____________________________________________________________________________________ OBJECTIVE: Review the strategic plan for the destination for FY 20 commencing October 1, 2019. CONSIDERATIONS: During 2019, the Tourism Division conducted regular monthly meetings with its sales and marketing partners from hotels, and at quarterly Advisory Roundtables where an average of 70 tourism business representatives from hotels, attractions, restaurants, shopping and arts and culture groups contributed new suggestions for our destination marketing efforts. More input was contributed at our day- long strategic marketing retreat on June 29, 2019 that was attended by over 80 tourism industry partners. The information collected from all these above sources has been compiled into a one-year marketing plan to promote the destination and a two-year long-range Strategic Plan to meet our destination marketing objectives in the future and is ready for TDC review. Each TDC member has been provided a PowerPoint Summary of the 2019-20 Marketing Plan for review. The plan includes all aspects of the CVB’s initiatives to market Collier County worldwide as a tourism destination of choice for group meetings, sports events, leisure vacations, wellness retreats, golf vacations culinary and arts and culture getaway s in 2019-2020. Upon approval by the BCC, the complete plan will be posted on our website for use by our Collier tourism industry partners. The plan includes Goals, Objectives, Target Markets, Situation Analysis, Strategies, Tactics, Implementation details, and detailed planned expenditures for each marketing discipline in the proposed FY 20 Tourism Division Budget. Those planned expenditures include Administrative Costs, Marketing and Advertising, Public Relations and Communications, Group and Leisure Sales, Sports Marketing, Film and Entertainment, International Representation in UK, Europe and Latin America. FISCAL IMPACT: The projected destination marketing budget to support this strategic marketing plan is $5,000,000 in paid advertising and production, plus Contracted Services, Promotions, Sports Marketing, Travel, Registrations and Group Meetings support totaling an additional $6,487,800 for a total of $9,752,900 for tourism promotion. These expenditures will be funded by the FY 20 projected tourist development tax revenue for Marketing of $9,750,400, collected monthly by the Collier County Tax Collector. Marketing Grant requests total $70,550 and Non-County Owned Museum Grants total $946,521. Funds 184, 193, 194, 196 and 758 contain the details of all the above marketing expenditures in the proposed Tourism Division budget for FY 20. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the Fiscal Year 2019-20 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this Plan promotes tourism. Prepared by: Jack Wert, Tourism Division Director 7.E Packet Pg. 173 09/23/2019 ATTACHMENT(S) 1. MARKETING PLAN TO TDC FNL 092319 (PDF) 7.E Packet Pg. 174 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.E Doc ID: 10172 Item Summary: Recommendation to approve the Fiscal Year 2019-20 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/16/2019 9:30 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/16/2019 9:30 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/16/2019 9:30 AM Tourism Jack Wert Director Completed 09/16/2019 9:43 AM County Manager's Office Sean Callahan Executive Director Completed 09/16/2019 5:40 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/17/2019 10:55 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 7.E Packet Pg. 175 2020 STRATEGIC MARKETING PLAN 7.E.1 Packet Pg. 176 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Marketing Plan Development Highlights • Monthly meetings with hotel Sales & Marketing staffs on strategy • Quarterly roundtable meetings to discuss strategies and new marketing techniques with hotels, attractions, shopping, restaurants • Monthly reports on market conditions from Research Data Services, secondary research and from our International reps • Annual Marketing Summit (June ’19) o 100 Tourism Industry Partners helped shape the plan o Input from Sales, PR, International, Sports Council, etc. 2 7.E.1 Packet Pg. 177 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Marketing Discipline Plans 3 Group Meeting Sales Leisure and Travel Trade Sales Specialty Market Sales Sports Event Sales PR & Communications Digital & Social Media International Markets 7.E.1 Packet Pg. 178 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 4 7.E.1 Packet Pg. 179 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Destination Overview Summary • A slice of tranquility, discovery, harmony, diversity and acceptance • Provides a rich, rewarding multi-sensory experience • Inspires audiences with an approachable luxury destination message • Home to an abundance of unique wonders and delights ○ The largest subtropical wilderness in the world - The Everglades ○ Natural beaches, parks, trails, lakes, rivers, and outdoor recreation ○ The largest artiﬁcial reef in North America ○ Outstanding events, meetings and sports facilities ○ Expanding arts, music, shopping and culinary scenes 5 7.E.1 Packet Pg. 180 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Plan Components • Two Year Strategic Plan 2020-2021 o Longer Term Goals, Objectives and Strategies • One Year Integrated Marketing Plan 2019-20 o Mission & Value Statements o Destination Marketing Goals o Destination Marketing Objectives o Customer Segments & Target Markets o Destination Marketing Strategies & Tactics o Destination Media Plan o Marketing Plans for Sales, PR, Sports, Film (1-Page Summaries) 6 7.E.1 Packet Pg. 181 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) One Year Plan Components • International Representatives Plans o UK/Ireland, European, Brazil/Latin America • Nature Tourism Plan (Eco, Fishing, Reefs, etc.) • Arts, Culture & Heritage Plan • Air Service Marketing Support Plan • Market Intelligence o Destination Situation Analysis (SWOT) o Strengths, Weaknesses, Opportunities, Threats o Analytics Report for 2018 o Analytics Report YTD for 2019 o Competitive Analysis • Implementation Schedules o E-Newsletters o Social Media Posts • Budgets – 2019-2020 o Media/Production Budget o Budgets by Marketing Disciplines 7 7.E.1 Packet Pg. 182 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Prior year successes, including post hurricane and red tide recoveries • Conﬁdence we know our target audience, market and tailored messaging needs of each • Successes with targeting Eco, Wellness, LGBTQ, Arts & Culture, Culinary • Increased targeted household income level and it’s working • Curated new content for sports, meetings, and culinary • Updated and refreshed content and images • Evolved the overarching brand campaign creative for the new ﬁscal year • Not losing sight that the only thing constant is change Situational Analysis 8 7.E.1 Packet Pg. 183 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) SWOT 9 7.E.1 Packet Pg. 184 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Create, deliver and sustain tourism’s positive value for our residents, business owners, visitors and tourism industry partners • Evolve Florida’s Paradise Coast brand into a new inspiration • Maintain brand continuity across all marketing communications channels • Further align marketing attribution to our measurable tourism impact metrics • Measure and report tourism metrics in understandable ways to stakeholders Goals 10 7.E.1 Packet Pg. 185 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Customer Segmentation Market Segmentation Message Segmentation Advertising Media Brand Evolution Content Curation Creative Development Social Media Website / Digital Earned Media Owned Media Measurement & Reporting Strategic Pillars 11 7.E.1 Packet Pg. 186 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Leisure & Group Meeting Visitors • Domestic • International • Sports • Sports Event Organizers • Group Meeting Planners • Niche / Specialty Market Visitors • LGBTQ • Ecotourism • Weddings / Honeymoons • Wellness • Culinary • Arts and Culture • International Tour Operators • Journalists & Inﬂuencers Customer Segments 12 7.E.1 Packet Pg. 187 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Primary Target Customer Secondary Target Customer Women 35 – 64 Women 25 - 44 Household Income of $175 K+ Household Income of $150 K + Skewed Female Affluent Millennial Target Leisure Visitor 13 7.E.1 Packet Pg. 188 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Research Drives Target Markets 14 7.E.1 Packet Pg. 189 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Fort Lauderdale • Miami • West Palm Beach • Tampa/St. Petersburg • Orlando • New York City • Boston • Philadelphia • Chicago Who: Drive and ﬂy market travelers that really know and adore the Paradise Coast. Market Intention: Increase frequency of visits and length of stay. Markets: Established Markets 15 7.E.1 Packet Pg. 190 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Who: Drive and ﬂy market travelers that have some awareness and a growing interest to learn more about Florida’s Paradise Coast. Market Intention: Increase length of stay and overall in-market spending Markets: • Atlanta • Cleveland • Minneapolis • Columbus • Detroit • St. Louis • Washington DC Metro Growth Markets 16 7.E.1 Packet Pg. 191 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Baltimore • Charlotte • Houston • Dallas • Jacksonville • Grand Rapids Who: Drive and ﬂy market travelers that have awareness and a growing interest in learning more about our area Market Intention: Increase awareness and touch at several points in the consideration through visitation decision making process Markets: Emerging Markets 17 7.E.1 Packet Pg. 192 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) THE EVOLVING CUSTOMER JOURNEY From To Advertising Media Strategy 18 7.E.1 Packet Pg. 193 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Three Distinct Campaigns: Winter, Spring, Summer, Fall • Digital Media Focus • Strong Video Focus • Reach Travelers in the Inspiring & Dreaming Stage • Media is “Always-on” – No seasonal breaks • Leverage Key Decision Factors • Expand Reach to the LGBTQ Market • Speciﬁc Campaign for the Summer Leisure Golfer, Arts & Culture Lover, Culinary Seeker Advertising Media Strategy Overall Advertising Media Strategy 19 7.E.1 Packet Pg. 194 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Timing: Mid-November through February Market Focus: Out-of-State - Cold markets Tactics: • Digital platforms with emphasis on video • Content and native advertising utilizing storytelling • Streaming video and audio platforms for the modern viewer • Out of Home to drive awareness in key out-of-state markets • Expand Inﬂuencer campaigns • Television advertising in stronger markets • Inspiring print in trusted publications with loyal following Advertising Media Strategy - Winter 20 7.E.1 Packet Pg. 195 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Timing: Mid-March through April Market Focus: Growth, Emerging and Florida markets Tactics: • Geo-targeted digital to build on winter momentum • E-mail marketing to arts & Culture, Culinary, LGBTQ and leisure golf • Content marketing on platforms for affluent Millennials • Grow presence on streaming platforms • Develop content promoting fun week-long vacation itineraries Advertising Media Strategy - Spring 21 7.E.1 Packet Pg. 196 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Timing: Mid-May through August Market Focus: Atlanta and Florida markets Tactics: • Instagram Story campaigns • E-mail marketing targeted to Wellness, Arts & Culture, LGBTQ • More mobile, music, gaming platform focus • Digitally offer multiple messages and niche offerings • Brand engagement with digital and video • Streaming audio to reach mobile audiences • Targeted channels for summer leisure golfers, event attendees and reunion planners Advertising Media Strategy - Summer 22 7.E.1 Packet Pg. 197 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Our creative product sets the tone for our brand as do our beaches and blue skies • We must constantly curate and refresh our brand assets for all consumer channels • Images must be elegant, luxurious and timeless • Messaging must be authentic, believable, approachable and from the heart • We must tell stories that connect with audiences on a powerful and emotional level FY 20 Brand and Creative Strategy 23 7.E.1 Packet Pg. 198 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) FY 20 Creative: Focus Group Word Cloud 24 7.E.1 Packet Pg. 199 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) “Communicates adventure and the opportunity to try new things” “Treat yourself type of indulgence.” “Speaks to me.” “Most unique” “This is fun, feels adventurous.” “This stirs me up! I want to be there!” “This is for me.” “Like the clever slogan.” “Whatever your goal is, you will get the most out of this vacation.” “Making memories, that’s how we vacation well.” “You’re worth it, you worked hard for this, enjoy it!” “This is good for your mental health; you go home well.” “Seems like lots of fun.” “Mom had a real human body in the pictures, and I appreciate that.” “Trendy, fun slogan. I can see myself saying that to my girlfriend.” FY 20 Creative: Focus Group Verbatims 25 7.E.1 Packet Pg. 200 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 26 7.E.1 Packet Pg. 201 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 27 7.E.1 Packet Pg. 202 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 28 7.E.1 Packet Pg. 203 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 29 7.E.1 Packet Pg. 204 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 30 7.E.1 Packet Pg. 205 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 31 7.E.1 Packet Pg. 206 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 32 7.E.1 Packet Pg. 207 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Arts & Culture Tourism 33 • Oversee Arts & Culture Strategic Plan Development for Collier County • Arts & Culture website section: Expand partner listings, descriptive information, images, hyperlinks and special offers. The Web Page also links to various arts & culture related web videos and articles. • E - Newsletter: Promote Celebrate the Arts Month in November and feature arts and cultural activities again in February. Content includes hyperlinks to community Arts, Culture & Heritage events. • Arts, Culture & Museum Grants: Encourage to plan and submit grant applications for special events and promotions that will attract visitors to their facilities and encourage overnight stays in our hotels. o The grant guidelines encourage special event advertising and promotion of their events in our visitor feeder markets and to link to our CVB events web pages for destination information. o Encourage packages that include hotels with event tickets, dining and shopping discounts to attract out of market visitors • United Arts Council collaboration to increase distribution of their printed Cultural Arts Calendar of Events and to expand the reach of their digital event calendar • Organized Tours: Solicit for one or more Collier area transportation partners to assist the CVB staff to organize and actively offer tours of our County and nonproﬁt museums and art gallery clusters. • Public Relations Programs: Identify cultural publications that will provide an opportunity to increase the branding message using advertisements in cooperation with area arts and culture organizations. 7.E.1 Packet Pg. 208 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Heritage Tourism 34 • Paid Media: Support Heritage market advertising and promotional support of area heritage and historical events o Work with Collier Museums and non-proﬁt museums to encourage placement of targeted heritage advertising o Support the Collier County Museums major events with social and digital media placement on heritage websites and in publications with followers interested in history. • Earned Media: Grow coverage of museum events and encourage museum visitors to post to social media platforms • Naples Depot Visitor Center: Promote this new location at the Naples Depot Museum to inform visitors of the many visitor activities available in the County. This new center will be located in the lobby of the Depot 7.E.1 Packet Pg. 209 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Air Service Development 35 • Attract new domestic scheduled and chartered ﬂights from the Western U.S. markets of Los Angeles, San Francisco, Portland and Seattle • Attract new International service from UK, Europe, Scandinavia and South and Central America. • Encourage expanded air service from our primary ﬂy-drive markets, including New York, Chicago, Atlanta, Charlotte and Dallas • Market the Miami, Ft. Lauderdale, Palm Beach, Tampa, and Orlando, Punta Gorda and Sarasota airports as close-by entry points to our area. • Work with receptive tour operators located in Miami and Orlando that represent the major air carriers into Southwest Florida to expand the number of Collier County hotels featured in their travel programs (i.e. US Air Vacations, Allegiant Vacations, Delta Vacations) • Distribute our Official Visitor Guides and maps at RSW, Punta Gorda, Naples Municipal Airport and Collier County Airports. • Maintain current and create new co-op programs with Lee VCB, RSW Airport, Visit Florida and Brand USA to promote new air service to RSW • Attend Air Service Development trade shows (i.e. Routes Americas & World Routes) • Apply for Air Service grants with Visit Florida 7.E.1 Packet Pg. 210 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Estimated Budget Breakout!Amount! Account Strategy and Management Retainer!$500,000! Advertising Media!$3,750,000! Creative Services!$1,250,000! Total Budget!$5,500,000! Marketing Budget 36 7.E.1 Packet Pg. 211 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • FY 19 Record Year of successes and learnings • Start FY 20 strong- build on the current momentum • Stay the course with narrowed market segments • Maximize all partnerships in bigger, bolder ways • Allow data to continue to drive business decisions • Analyze plans to pivot, purge and proceed as needed • Quantify and report results with actionable business insights Build on our Successes 37 7.E.1 Packet Pg. 212 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) • Three Distinct Campaigns: Winter, Spring, Summer • Digital Media Focus • Strong Video Focus • Reach Travelers in the Inspiring & Dreaming Stage • Media is “Always-on” – No seasonal breaks • Leverage Key Decision Factors • Expand Reach to the LGBTQ and Wedding Market • Speciﬁc Campaigns for the Summer Leisure Golfer, Arts & Culture Lover, Wellness Seeker and Culinary Lovers Advertising Media Strategy Summary of Overall FY 20 Strategy 38 7.E.1 Packet Pg. 213 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Comments & Suggestions 7.E.1 Packet Pg. 214 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) Recommendation 7.E.1 Packet Pg. 215 Attachment: MARKETING PLAN TO TDC FNL 092319 (10172 : FY 19-20 Tourism Strategic Marketing Plan) 09/23/2019 EXECUTIVE SUMMARY Recommendation to approve the extension and amendment of the Sponsorship Agreement between Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. OBJECTIVE: Recommend the sponsorship of the U.S. Open Pickleball Championships in Collier County for the years of 2020 - 2024. CONSIDERATIONS: Pickleball has become a very fast-growing sport in Collier County, and the U.S. Open Pickleball Championships have been the primary factor in that growth. This event promises to continue to bring a record number of participants and fans to Collier County in April of the next five years. The 2019 U.S. Open event was once again the marquee tournament in the Pickleball market. The 2019 tournament attracted over 2,000 players from 47 states and 20 countries. Over 10,000 spectators came out from around the world to watch Pickleball’s best play for the right to be called U.S. Open Pickleball Champions. CBS Sports live streaming coverage was featured all week, and the Pro Finals aired on Friday, May 24, 2019 on the network. Survey results and a presentation from the event are attached to this item as backup. Collier County will assist Spirit Promotions in the hosting of the U.S. Open Pickleball Championships with year-round promotion of the event on the Sports Tourism website, Facebook and Twitter channels; PR and media assistance in promoting the Championships and assistance with permitting and hotel accommodation arrangements. This Sponsorship Agreement extension and amendment covers the 2020 - 2024 U.S. Open Pickleball Championships. The terms and conditions are spelled out in Paragraph 3 A and continues funding in three payment installments totaling $345,000. Additional provisions have been included to improve reporting outcomes and documentation of tournament outcomes. In addition, penalties for termination have been increased, and tied to capital improvements planned for East Naples Community Park in the coming years. In order to continue to expand and ensure the integrity of the event, staff is working to plan and bring forward capital improvements at ENCP, to include: • Upgrade of the East Naples Community Park electrical and information technology systems and construction of ten new pickleball courts prior to the 2020 U.S. Open Pickleball Championships; • Design and permitting of the East Naples Community Park Welcome Center prior to the 2021 U.S. Open Pickleball Championships • Construction of the East Naples Community Park Welcome Center prior to the 2022 U.S. Open Pickleball Championships; Capital improvements are planned to be made by allocating funds other than Tourist Development Tax and are imperative in demonstrating the long-term commitment between the U.S. Open Pickleball Championships and Collier County. FISCAL IMPACT: $345,000 is available annually in Fund 184 in the Tourism Division budget for sports marketing, as outlined by the promotional agreement. Capital improvements referenced in the 7.F Packet Pg. 216 09/23/2019 agreement will be appropriated using various funding sources, including the General Fund (001), as design and construction commence. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the extension and amendment of the Sponsorship Agreement between Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. Prepared by: Jack Wert, Tourism Division Director ATTACHMENT(S) 1. Extension and Amendment of Sponsorship Spirit Promotion 9.18.19 (PDF) 2. 2019 US Open Presentation (PDF) 3. US Open Pickleball Survey Results (PDF) 7.F Packet Pg. 217 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.F Doc ID: 10216 Item Summary: Recommendation to approve the extension and amendment of the Sponsorship Agreement between Collier County and Spirit Promotions for the 2020-2024 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2019 9:01 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/19/2019 9:01 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2019 9:04 AM Tourism Kelly Green Director Skipped 09/19/2019 9:58 AM County Manager's Office Sean Callahan Executive Director Completed 09/19/2019 10:00 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/19/2019 11:59 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 7.F Packet Pg. 218 7.F.1 Packet Pg. 219 Attachment: Extension and Amendment of Sponsorship Spirit Promotion 9.18.19 (10216 : US Open Pickleball Agreement Extension and Pickleball Championships. Such notice will provide documentation evidencing that the event has officially opened, which documentation may include proof of media placement for the event such as social media promotion, e-newsletters, digital advertising, website updates, and Pickleball related websites such as the Academy and Pickleball Channel website banner ads. All marketing, promotion and advertising must include the CYB logo as provided by Collier County to Spirit Promotions. 11.The Second Payment each year shall be $185,000 and shall be paid to Spirit Promotions within 45 days from the conclusion of each year s U.S. Open Pickleball Championships and upon receipt of a Spirit Promotions invoice. The County may deduct from this payment any outstanding fees owed to Collier County in connection \Vith this event. 111.The Third Payment each year shall be up to $115,000 and shall be paid to Spirit Promotions upon receipt of a final invoice from Spirit Promotions following each year's U.S. Open Pickleball Championships, which invoice shall include the following information: a. Proof that the event was broadcasted and live streamed as agreed to; and b.Documentation of attendance/overnight accommodations� stays and direct visitors spending by event participants and spectators. Documentation must be submitted within 30 days following completion of the tournament. c.The public announcement of the final results of the U.S. Open Pickleball Championships shall not be released until Spirit Promotions and the CYB staff have met and are in full agreement with the final results of event attendance, number of participants, direct visitor spending and the number of room nights in hotels and other alternate accommodations as a result of the event. The result of these results will be reported as a joint statement and report from both Spirit Promotions and the CYB. This final invoice shall be submitted to the Cow1ty within 60 days following the last day of the U.S. Open Pickleball Championships that was just held. All invoices are payable in compliance with Florida's Prompt Payment Act. The County may deduct from this final payment any outstanding fees owed to Collier County in connection with this event. 5.Paragraph 3B of the Sponsorship Agreement is hereby amended as follows: Within 30 days from the County's receipt of Spirit Promotions final invoice for each event, the Parties shall meet to discuss the next year's event. At this time, the Parties will further review the information provided by Spirit Promotions as part of its final invoice, discuss the post event report results, and consider whether there should be changes to this Agreement or the Sponsorship Fee for the next year's event. To be effective, any changes must be memorialized by an amendment to this Agreement. The County Manager is authorized to extend this time frame on behalf of the County. Words Underlined are added; Words Struck Through are deleted. Page2of3 7.F.1 Packet Pg. 220 Attachment: Extension and Amendment of Sponsorship Spirit Promotion 9.18.19 (10216 : US Open Pickleball Agreement Extension and 6. Paragraph 11 of the Sponsorship Agreement is amended by increasing the option to terminate cost to $345,000 and further amended as follows: The option to terminate cost is waived for Spirit Promotions should the COUNTY fail to complete the following provisions and improvements: 1.Upgrade of the East Naples Community Park electrical system and construction of ten new pickleball courts prior to the 2020 U.S. Open Pickleball Championships; 2.Design and permitting of the East Naples Community Park Welcome Center prior to the 2021 U.S. Open Pickleball Championships; 3.Construction of the East Naples Community Park Welcome Center prior to the 2022 U.S. Open Pickleball Championships; 4.If another pickleball tournament is scheduled within 30 days before or after the U.S. Open event without the coordination and approval of Spirit Promotions. 7.Excepting the above, all other terms and conditions of the Sponsorship Agreement continue in full force and effect. IN WITNESS WHEREOF, Spirit Promotions and Collier County have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: CRYSTAL KINZEL, Clerk By:----------' Deputy Clerk Approved as to form and legality: Colleen M. Greene Assistant County Attorney BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By:-------------William L. McDaniel, Jr., Chairman SPIRIT PROMOTIONS, LLC By: ____________ _ Terri Graham Words Underlined are added; Words �truck Through are deleted. Page 3 of3 7.F.1 Packet Pg. 221 Attachment: Extension and Amendment of Sponsorship Spirit Promotion 9.18.19 (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 222 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 2019 EVENT SUMMARY •  April 27 – May 4, Naples, Florida •  The largest pickleball party in the world •  Over 100 Pro Players competed for $54,000 in prize money •  Over 10,000+ spectators visited throughout the 7 day event •  24 vendors filled the Vendor Village •  Social Media: www.usopenpickleballchampionship.com Facebook 7.F.2 Packet Pg. 223 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 224 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE 2019 EVENT •  Players: 2161 •  States represented: 47 •  Countries represented: 20 •  Oldest participant: 86 •  Youngest participant 10 •  Male/Female 56%/44% •  Volunteers/Referees 500 7.F.2 Packet Pg. 225 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 226 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. Kiwanis Parking Averaged cars parked per day: 1,400 Average people in each car: 3 Total cars parked for the week: 9,800 (Includes players, spectators, volunteers, sponsors, referees, VIP’s, Patrons) 29,400 = Total Visitors 7.F.2 Packet Pg. 227 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 228 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 229 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 2019 TELEVISION SUMMARY •  Produced and nationally broadcasted three Pro Finals on CBSSN reaching a potential 50MM subscribers. CBSSN re-aired the 3 finals 2 additional times for a total of 12 hours in prime time audience •  Naples, Marco Island, Everglades 60-second commercial played on 6 of the broadcasts for a total of 6 views •  Naples, Marco Island, Everglades advertising billboard appeared on each broadcast for a total of 12 views and will be included on all Pickleball Channel views 7.F.2 Packet Pg. 230 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 2019 LIVE STREAMING •  Pro Men’s, Pro Mixed, Pro Women Doubles, along with week long coverage, all broadcasted on the Pickleball Channel •  A total of over 30 hours of Live Steaming on the Pickleball Channel throughout the week long event •  Pickleball Channel continues to post matches. Next post will be in August and will feature the Pro Finals •  Close to 1.0MM views on all Pickleball Channel postings and growing 7.F.2 Packet Pg. 231 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 232 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 7.F.2 Packet Pg. 233 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE FUTURE • Power upgrade throughout the park • Eliminate generators • Loud • High maintenance (fuel cells daily fill ups) • Ugly • Overheats • Environmentally unfriendly (black smoke) 7.F.2 Packet Pg. 234 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE FUTURE • Additional Courts 10 additional courts = 500 additional players 7.F.2 Packet Pg. 235 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE FUTURE • Wi-fi upgrade • Water upgrade • Bathrooms/showers 7.F.2 Packet Pg. 236 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 12 MONTH EVENT • Pickleball Players travel to Naples year round to visit the US OPEN Pickleball Championships courts • 4286 Daily Pickleball Play Passes sold (Does not include Saturday and Sunday) (Does not include afternoon play) • Average 3 night stay = 12858 room nights 7.F.2 Packet Pg. 237 Attachment: 2019 US Open Presentation (10216 : US Open Pickleball Agreement Extension and Player Registration Survey Results 7.F.3 Packet Pg. 238 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension Player Registration Survey Results •  Total nights staying in the area: 12966 •  Average stay: 6 •  Where Did The Players Stay? • Hotel 550 (25%) • Friends/Family 563 (26%) • Personal Home 499 (23%) • Air B&B or VRBO 453 (20%) • RV Park 96 ( 6%) 2161 100% 7.F.3 Packet Pg. 239 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 2019 Satisfaction Survey Results Prepared by: Office Solutions Inc. 3 7.F.3 Packet Pg. 240 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 6% 8% 4% 27% 55% Very Dissatisfied Somewhat Dissatisfied Neither Satisfied nor Dissatisfied Somewhat Satisfied Very Satisfied Overall Satisfaction SPIRIT PROMOTIONS LLC | Survey Results 2019 - 4 - Where did you stay while at the event? TOTAL 82% TOTAL (n=1,338) 7.F.3 Packet Pg. 241 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension City/Town Stayed Players Referees/ Volunteers Spectators Sponsors (n=927) (n=254) (n=122) (n=35) Naples 75% 88% 68% 94% Ft. Myers 8% 2% 6% 3% Bonita Springs 7% 3% 7% 0% Marco Island 4% 3% 2% 0% Estero 2% 2% 2% 3% Cape Coral 1% 0% 3% 0% Other 4% 2% 12% 0% SPIRIT PROMOTIONS LLC | Survey Results 2019 - 5 - • Three out of four players stay in Naples. What city/town did you stay in while at the US Open? 7.F.3 Packet Pg. 242 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 33% 14% 23% 27% 3% My own home Family/Friend's home Hotel Rental RV Where did you stay? SPIRIT PROMOTIONS LLC | Survey Results 2019 - 6 - Where did you stay while at the event? TOTAL (n=1,339) TOTAL 7.F.3 Packet Pg. 243 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 9% 18% 28% 45% 1-2 3-4 5-6 7+ Nights stayed SPIRIT PROMOTIONS LLC | Survey Results 2019 - 7 - TOTAL (n=902) Average Stay: 6 days How many nights did you stay? TOTAL 7.F.3 Packet Pg. 244 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 83% 30% 21% 7% 6% 6% 5% 2% 6% 5% Dine out Shopping Sightseeing Boat tours Botanical Gardens Golf Beach Fishing Other Nothing Live in area) Activities during stay SPIRIT PROMOTIONS LLC | Survey Results 2019 - 8 - What other activities did you enjoy during your stay? TOTAL (n=1,023) TOTAL 7.F.3 Packet Pg. 245 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 9.0 8.3 Likelihood to Recommend to Family, Friends or Colleagues Very Likely = 10 Very Unlikely = 0 2019 8.1 9.0 SPIRIT PROMOTIONS LLC | Survey Results 2019 - 9 - How likely is it that you would recommend the US Open to a family member, friend or colleague? (1=Extremely Unlikely, 10=Extremely Likely) 7.F.3 Packet Pg. 246 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension Video 7.F.3 Packet Pg. 247 Attachment: US Open Pickleball Survey Results (10216 : US Open Pickleball Agreement Extension 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.A Item Summary: Arts and Culture Strategic Plan Update Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/16/2019 3:27 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/16/2019 3:27 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/16/2019 3:28 PM Tourism Jack Wert Director Completed 09/16/2019 3:40 PM County Manager's Office Sean Callahan Executive Director Completed 09/16/2019 5:42 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/17/2019 10:54 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 8.A Packet Pg. 248 9/13/2019 Email Details https://em-ui.constantcontact.com/em-ui/em/page/em-ui/email#details/activity/28bf1254-08e2-44e6-9479-dc07ccc0b4bd 1/1 Collier County residents are invited to participate in the Collier County Cultural Community Survey as part of the county’s Arts and Culture Strategic Plan process. The five-minute survey is available via the button below through Oct. 25, 2019 in both English and Spanish languages. Creole-translated surveys will be available upon request. COMMUNITY SURVEY Connect with us United Arts Council of Collier County | 953 4th Avenue North, Naples, FL 34102 Unsubscribe {recipient's email} Update Profile | About Constant Contact Sent by info@uaccollier.org in collaboration with Try email marketing for free today! 8.A.1 Packet Pg. 249 Attachment: Community Survey-EMAIL (10183 : Arts and Culture Strategic Plan Update) 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/17/2019 9:35 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/17/2019 9:35 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/17/2019 9:35 AM Tourism Jack Wert Director Completed 09/17/2019 9:42 AM County Manager's Office Sean Callahan Executive Director Completed 09/19/2019 9:51 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/19/2019 10:55 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 10.A Packet Pg. 250 Marketing Partner Reports September, 2019 10.A.1 Packet Pg. 251 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 252 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Collier County Tourism Research Presented by: Research Data Services, Inc. September 2019 August 2019 Presented to: The Collier County Tourist Development Council 10.A.1 Packet Pg. 253 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 2 Economic Indicators 10.A.1 Packet Pg. 254 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 3 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30,700 2019 31,800 32,300 31,900 31,400 30,500 27,900 27,100 22,000 24,000 26,000 28,000 30,000 32,000 34,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (May 2017 through December 2018 employment projections revised as of March 11, 2019 reporting.) 2015 2016 2017 2018 2019 10.A.1 Packet Pg. 255 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 4 Year to Date 2019 January –August Collier Visitor Profile 10.A.1 Packet Pg. 256 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 5 Collier Tourism Metrics YTD 2019 (January –August) Number of Visitors Room Nights Economic Impact •1,346,800 •+4.9%∆ •1,751,300 •+5.5%∆ •$1,686,124,400 •+7.2%∆ 10.A.1 Packet Pg. 257 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 6 Visitor Origins YTD 2019 (January –August) # of Visitors 2019 ∆ % Florida 459,065 +3.7 Southeast 88,844 +4.8 Northeast 283,034 +5.2 Midwest 210,659 +4.4 Canada 33,693 +31.8 Europe 201,481 +2.5 Other 70,024 +9.8 Total 1,346,800 +4.9 10.A.1 Packet Pg. 258 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 7 RDS Occupancy/ADR YTD 2019 (January –August) Occupancy ADR 2018 2019 % ∆2018 2019 % ∆ Q1 89.4%87.6%-2.0%$329.3 $333.5 +1.3% Q2 74.0%72.9%-1.5%$244.4 $250.0 +2.3% July 76.2%73.4%-3.7%$164.4 $174.2 +6.0% August 61.8%61.9%+0.2%$155.2 $153.6 -1.0% 10.A.1 Packet Pg. 259 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 8 Collier Comp Set Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 69.4%-4.7 $269.61 +2.4 $187.21 -2.4 Naples Upscale 77.6%-2.4 $344.94 +1.9 $267.69 -0.5 Miami-Hialeah 79.2%-1.5 $209.76 -0.9 $166.16 -2.3 Florida Keys 83.3%+0.9 $293.93 +3.9 $244.72 +4.8 Ft. Myers 74.3%-2.8 $175.85 0.0 $130.74 -2.9 Sarasota-Bradenton 71.7%-0.6 $151.24 -4.6 $108.42 -5.1 Clearwater 79.4%+0.2 $170.78 +5.0 $135.56 +5.3 St. Petersburg 78.6%+4.8 $166.87 +2.1 $131.21 +7.0 Palm Beach County 75.7%-1.1 $204.13 +1.6 $154.53 +0.5 Ft. Lauderdale 78.8%-1.4 $158.37 -2.3 $124.87 -3.6 Florida 76.3%-0.6 $154.41 +1.2 $117.88 +0.6 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –July) 10.A.1 Packet Pg. 260 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 9 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –July) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 42.2%-8.5 27.1%+2.2 69.4% Miami-Hialeah 58.0%-1.8 16.9%-0.3 79.2% Florida Keys 73.1%+1.6 9.8%-2.6 83.3% Ft. Myers 57.8%-1.9 14.8%-8.9 74.3% Sarasota-Bradenton 56.4%-0.1 14.1%-3.2 71.7% Clearwater 59.6%-1.7 19.6%+5.9 79.4% St. Petersburg 58.5%+4.2 18.7%+7.9 78.6% Palm Beach County 52.3%+0.5 21.8%-5.0 75.7% Ft. Lauderdale 57.6%+1.2 16.8%-6.7 78.8% 10.A.1 Packet Pg. 261 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 10 Collier Comp Set –ADR ($) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $288.78 +1.6 $240.46 +5.5 $269.61 Miami-Hialeah $213.94 -2.0 $222.08 +3.0 $209.76 Florida Keys $296.18 +3.9 $281.95 +2.9 $293.93 Ft. Myers $185.22 0.0 $149.97 +0.3 $175.85 Sarasota-Bradenton $157.46 -4.4 $133.95 -4.3 $151.24 Clearwater $179.20 +6.7 $145.48 +0.4 $170.78 St. Petersburg $171.05 +1.5 $157.69 +3.7 $166.87 Palm Beach County $209.20 +0.5 $200.13 +4.3 $204.13 Ft. Lauderdale $156.41 -3.5 $177.55 +1.0 $158.37 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –July) 10.A.1 Packet Pg. 262 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 11 August 2019 Collier Visitor Profile 10.A.1 Packet Pg. 263 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 12 Visitor Metrics This August, some 112,700 visitors stayed in Collier’s commercial lodgings (+9.6%).* Their visits contributed an estimated $98,949,500 of economic impact to the County (+11.2%). Key performance metrics are as follows: Collier August 2019 August**2018 2019 %∆ Occupancy 61.8%61.9%+0.2 ADR $155.2 $153.6 -1.0 RevPAR $95.9 $95.1 -0.8 *Available records suggest that approximately 55 lodging units were closed in August 2019 (August 2018: 969). ** Based on units available to be rented. 10.A.1 Packet Pg. 264 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 13 Visitor Metrics Collier’s August visitation originates from the following primary market segments: Collier August 2019 August Visitation 2019 Visitor #∆% Florida 54,321 +2.8 Southeast 5,522 +16.8 Northeast 8,791 +3.0 Midwest 10,932 +36.3 Canada 1,465 +29.5 Europe 26,259 +15.1 Other 5,410 +14.4 Total 112,700 +9.6 10.A.1 Packet Pg. 265 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 14 Visitor Metrics Compared to last August, 42.1%of Collier lodging managers report their three month forward reservations levels as “up.” Collier August 2019 % of Properties (August) Reporting Reservations 2018 2019 Up 40.7%42.1% The Same 20.1 41.5 Down 39.3 16.5 10.A.1 Packet Pg. 266 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 15 Collier Comp Set July 2019 Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 61.0%-7.6 $182.69 +15.3 $111.41 +6.5 Naples Upscale 70.7%-7.8 $236.42 +27.7 $167.10 +17.8 Miami-Hialeah 75.4%-0.7 $157.32 -1.8 $118.56 -2.5 Florida Keys 84.1%-0.3 $242.98 +0.9 $204.44 +0.5 Ft. Myers 65.1%-5.1 $132.65 -0.8 $86.32 -5.8 Sarasota-Bradenton 66.0%-4.9 $119.50 -3.7 $78.84 -8.4 Clearwater 77.4%-5.3 $159.25 +4.1 $123.20 -1.5 St. Petersburg 77.4%+5.0 $147.54 -0.3 $114.20 +4.8 Palm Beach County 68.6%+3.3 $131.09 +1.4 $89.97 +4.7 Ft. Lauderdale 75.0%-2.4 $119.07 -1.2 $89.28 -3.6 Florida 74.4%-1.7 $133.38 +1.4 $99.26 -0.3 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 267 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 16 Collier Comp Set –Occupancy (%) July 2019 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 41.2%-14.8 19.6%+12.6 61.0% Miami-Hialeah 60.5%-2.2 10.8%+10.9 75.4% Florida Keys 78.9%-1.0 4.9%+19.5 84.1% Ft. Myers 54.6%-0.6 9.2%-26.2 65.1% Sarasota-Bradenton 53.0%-13.0 11.7%+55.0 66.0% Clearwater 67.3%-8.0 9.7%+13.5 77.4% St. Petersburg 63.4%+4.5 12.2%+6.3 77.4% Palm Beach County 52.7%+3.5 14.7%+3.3 68.6% Ft. Lauderdale 57.0%-2.7 13.6%-3.0 75.0% 10.A.1 Packet Pg. 268 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 17 Collier Comp Set –ADR ($) July 2019 Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $198.41 +17.4 $150.54 +15.3 $182.69 Miami-Hialeah $163.24 -1.4 $146.17 -5.1 $157.32 Florida Keys $244.03 +0.8 $231.78 +2.0 $242.98 Ft. Myers $139.46 -1.1 $102.44 -5.4 $132.65 Sarasota-Bradenton $124.77 -0.8 $102.04 -13.9 $119.50 Clearwater $163.94 +4.9 $127.93 +2.2 $159.25 St. Petersburg $151.77 -0.7 $130.94 +2.4 $147.54 Palm Beach County $134.41 +1.3 $124.59 +1.2 $131.09 Ft. Lauderdale $120.98 -1.2 $122.08 -1.3 $119.07 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 269 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 18 Visitation/Economic Impacts of Tourism Collier August 2019 Visitors 2019 112,700 2018 102,800 Room Nights 2019 155,400 2018 143,600 Economic Impact 2019 $98,949,500 2018 $89,000,500 %∆ +8.2 August %∆ +11.2 * Available records suggest that approximately 55 lodging units were closed in August 2019 (August 2018: 969). %∆ +9.6 10.A.1 Packet Pg. 270 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 19 Occupancy/Room Rates Collier August 2019 Occupancy 61.8%61.9%+0.2 ADR $155.2 $153.6 -1.0 RevPAR $95.9 $95.1 -0.8 2018 2019*% ∆ * Available records suggest that approximately 55 lodging units were closed in August 2019 (August 2018: 969). Based on units available to be rented. 10.A.1 Packet Pg. 271 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 20 First Time Visitors (% Yes) Collier August 2019 11.1 10.7 34.1 32.8 45.2%43.5% 0 10 20 30 40 50 2018 2019 % New Market Share Gain from FL 10.A.1 Packet Pg. 272 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 21 Percentage Group Business Collier August 2019 21.1 20.5 0 5 10 15 20 25 Group % 2018 2019 10.A.1 Packet Pg. 273 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 22 Visitor Perceptions Collier August 2019 •91.5%Satisfaction 93.3% •89.8%Would Recommend 92.0% •18.8%More Expensive 16.8% •93.2%Plan to Return 94.7% 2018 2019 10.A.1 Packet Pg. 274 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 23 Average Age/Median Income Collier August 2019 •46.1 Average Age (years)46.4 •$155,793 Median HH Income $158,955 2018 2019 10.A.1 Packet Pg. 275 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 24 Transportation This August, over half of the destination’s visitor parties flew (2018: 54.4%; 2019: 55.5%).A majority of these (53.0%) deplaned at RSW, with Miami capturing some 19.1%of deplanements. Collier August 2019 10.A.1 Packet Pg. 276 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 25 Airports of Deplanement (Top Four) Collier August 2019 53.5 17.6 11.8 10.5 53.0 19.1 11.1 8.9 0 10 20 30 40 50 60 RSW Miami Ft. Lauderdale Orlando/Sanford % 2018 2019 % of Visitors Who Fly 2018 54.4% 2019 55.5% 10.A.1 Packet Pg. 277 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 26 Party Size/LOS This August, visitor party size averaged 2.7 travelers who stayed for 3.6 nights in the Naples, Marco Island, Everglades area (August 2018: 2.6 people; 3.5 nights). Collier August 2019 10.A.1 Packet Pg. 278 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 27 Information Fully 94.3% consult the web for trip information, with some 83.1% making bookings for their trip online. Collier August 2019 10.A.1 Packet Pg. 279 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 28 Satisfaction/Demographics The majority (93.3%) are satisfied with their Collier stay, with 94.7% planning a future trip to the area. The typical August visitor is 46.4 years of age. Collier August 2019 10.A.1 Packet Pg. 280 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09.16.19 29 Thank you! 10.A.1 Packet Pg. 281 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner NO ADVERTISING REPORT THIS MONTH Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 282 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner National Public Relations Update TDC Meeting Services conducted from August 9 –September 9 10.A.1 Packet Pg. 283 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Media Highlights LHG PR EFFORTS –August 9 –September 9 Media Impressions: 3,905,239 Media Value: $27,707 10.A.1 Packet Pg. 284 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Media Highlights 10.A.1 Packet Pg. 285 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Media Highlights 10.A.1 Packet Pg. 286 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Media Highlights 10.A.1 Packet Pg. 287 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 9 Media Highlights 10.A.1 Packet Pg. 288 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 10 Media Highlights 10.A.1 Packet Pg. 289 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Projects VISIT Florida in NYC –October 15 •VISIT Florida coordinating event in NYC •J. Modys has applied to attend; confirmation pending VF •LHG supplementing event with editorial appointments on 15 and 16. SEPTEMBER NEWSLETTER •LHG distributed Paradise CoastLines newsletter to 1,000+ partners on September 6. “Beyond Your Backyard” TV Production •Show airs on PBS and Amazon Prime. •Seeking three destinations to be featured in “State Park” episode as part of season 4. •LHG vetting; possibly not a fit for this year as team recently hosted other PBS production 10.A.1 Packet Pg. 290 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Media Visits JEFFREY LEHMANN WEEKEND EXPLORER –AUG 23-24 •Jeffrey Lehmann’s Weekend Explorer shot in destination on Aug 23-24. •Attractions included Naples Botanical Garden and Ten Thousand Islands Wildlife Refuge. •Result will be two 6.5 minute segments, to air in Q3 or Q42019 CREATIVE HEALHY FAMILY, URSULA HERRERA –SEPT. 27-30 •Miami-based family/travel blogger, Ursula Herrera, will be traveling to destination from September 27-30 with her husband, son and daughter. •LHG developing itinerary •Coverage will be travel guide on her blog 10.A.1 Packet Pg. 291 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Media Outreach - Sampling MEDIA LEAD: HOT TIP –WHAT’S NEW FOR 2020 •LHG collecting information on news pertaining hotels, restaurants and attractions occurring in 2020. MEDIA LEAD: ROBB REPORT –FALL LUXURY HOTEL OPENINGS •LHG sought recommendations from client on any hotels within the area opening in fall 2019. MEDIA LEAD: ICONIC NAPLES RESORTS AND FALL EVENTS •LHG submitted pitch in response to a lead seeking editorial leads for iconic Florida resorts and fall events in Florida. •Included Naples Grande Beach Resort, JW Marriott Marco Island, Pro Watercross World Championships and Naples Stone Crab Festival among others. 10.A.1 Packet Pg. 292 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner CVB Media Coverage Highlights •3 Collier Tourism Columns in News-Press •8/1 Family Daycations –SECTION COVER •8/15 New Experiences Await -SECTION COVER •8/29 Foodie Camp Fun 10.A.1 Packet Pg. 293 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner NEWS RELEASES •New Wellness-Focused Experiences Trending in Naples, FL •Naples Named a Top City to Visit with Your Dog •REVS Institute in Naples Among USA Today 10Best Attractions for Car Lovers •Collier County Arts & Strategic Plan Community Forums, Survey Announced •Inn on Fifth Closes for Renovations (online media center 10.A.1 Packet Pg. 294 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner CVB CRISIS COMMUNICATIONS –HURRICANE DORIAN •Survey hotels for latest contact information before/during/after Hurricane Dorian •Turn on Emergency Pre-Storm Information website modules •Daily hotel survey to track available rooms; input into website hotel availability module •Attend EOC activation, Sunday Sept. 1 •Provided updated hotel contact spreadsheet for EOC in case USCG, Nat’l Guard need to stage from Naples •Deactivate hotel availability module Sept. 4 •Deactivate Emergency Info Banner on website (No impact from Dorian) Sept. 12 •Hold website team after-action meeting and procedures review 10.A.1 Packet Pg. 295 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 296 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 297 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 10.A.1 Packet Pg. 298 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 10.A.1 Packet Pg. 299 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 10.A.1 Packet Pg. 300 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner WEB SITE ANALYTICS Miles Partners, Inc. 10.A.1 Packet Pg. 301 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner EXECUTIVE SUMMARY The website had 85,718 visits in August, which was down 9% MoM and down 12% YoY. While organic traffic (the largest traffic source in August) rose a healthy 13% YoY, it wasn’t enough to offset drops in direct and campaign traffic. Engagement and goal completions (SITs) saw many positive gains. The homepage and organic bounce rates remain well below the sitewide average; the former is down 23% YoY. All but one of the SITs were up MoM, while guide orders (+22%) and eGuide views (+48%) both rose significantly YoY. Per the recently added snapshot of the site’s YTD performance, all major indicators continue to be positive with key activity and engagement metrics tracking ahead of this time last year. 10.A.1 Packet Pg. 302 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 85,718 12% o Total Unique Visitors: 73,489 6% o Total Pageviews: 150,040 12% o Average Time on Site: 1.32 min 15% o Overall Bounce Rate (BR): 65% 5% o Homepage Bounce Rate: 55% 23% 10.A.1 Packet Pg. 303 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner YEAR-TO-DATE SNAPSHOT o Total Visits: 903,272 10% o Total Unique Visitors: 752,072 15% o Total Pageviews: 1.61 million 15% o Average Time on Site: 1.32 min 3% o Overall Bounce Rate (BR): 64% 6% o Homepage Bounce Rate (BR): 61% 13% Performance (Year to Date) 10.A.1 Packet Pg. 304 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 617 22% o E-Guide Views: 193 48% o E-Newsletter Sign Ups: 231 11% o Hotel Listing Views: 1,929 37% o Deals Page Views: 2,674 4% Goal Completions (YOY) 10.A.1 Packet Pg. 305 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 1,215 687 o BookDirect Click-Throughs (Referrals): 1,020 324 o Average Time Spent on Results Page (All Devices): 5.0 min 4.6 min o Bounce Rate (BR): 0.0%20% o Search-to-Referral Ratio: Overall:84% 47% Desktop:236% 109% Mobile:38% 12% NOTE: Click-throughs can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings Activity & Engagement (YOY)AUG 2019 AUG 2018 10.A.1 Packet Pg. 306 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 71% of total traffic (including tablets) o Most Viewed Pages: (1) Beaches landing page, (2) Homepage, (3) Things to Do landing page, (4) Events landing page, (5) Romance landing page o Top State Markets: Florida, New York, Texas, New Jersey, Illinois o Top City Markets:Naples-Ft. Myers, Miami-Ft. Lauderdale, NYC, Tampa-St. Pete, Orlando o International Sections (YOY Comparison): •GERMANY: Visits (1,223) up 103%, time on site (1.88) down 8%, BR (54%) down 18% •BRAZIL: Visits (399) down 12%, time on site (2.69) up 106%, BR (51%) down 34% 10.A.1 Packet Pg. 307 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner ORGANIC TRAFFIC o Organic was the largest source of traffic in August, making up nearly 46% of all traffic and driving 39,234 visits o Compared to 34,858 visits in August 2018, organic traffic was up 13% YOY o The organic bounce rate was 51%, significantly lower than the site’s overall BR of 65% 10.A.1 Packet Pg. 308 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner o Total Impressions:29K o Total Clicks: 1.2K o CTR: 3.99% PERSONALIZED CONTENT August Activity 10.A.1 Packet Pg. 309 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner o Local Market (Naples) o Impressions: 1,161 o CTR: 2.24% o Drive Market (FL, GA, SC) o Impressions: 2,322 o CTR: 3.14% o Fly Market (NE General) o Impressions: 1,082 o CTR: 4.9% PERSONALIZED CONTENT 10.A.1 Packet Pg. 310 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner o Fly Market (NYC) o Impressions: 714 o CTR:4.9% o Fly Market (Midwest General) o Impressions: 402 o CTR: 4.98% o Fly Market (Chicago) o Impressions: 227 o CTR: 4.41% PERSONALIZED CONTENT 10.A.1 Packet Pg. 311 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner o International –Germany o Impressions: 125 o CTR: 13.6% o International –Brazil o Impressions: 36 o CTR: 16.67% PERSONALIZED CONTENT o International –UK o Impressions: 194 o CTR: 1.03% 10.A.1 Packet Pg. 312 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner o Impressions:20,221 o Clicks: 888 o CTR: 4.39% PERSONALIZED CONTENT Fly In: E-News Promo 10.A.1 Packet Pg. 313 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.2 o Saw PC: 3.2 81% o Clicked PC: 5.5 216% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:35 o Saw PC: 3:10 141% o Clicked PC: 5:15 299% Bounce Rate o Didn’t see PC: 78% o Saw PC: 30% 53% o Clicked PC: N/A August Engagement 10.A.1 Packet Pg. 314 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner RECOMMENDATIONS & KEY INSIGHTS ●To continue driving organic traffic and engagement, create deeper content on narrow topics that align with high-opportunity search terms (below). Each topic below could be the focus of an optimized editorial page: SEARCH VOLUME (monthly)CURRENT PAGE RANK ●Marco Island restaurants*12,100 21 ●Naples Pier*12,100 4 ●Big Cypress National Preserve*6,600 9 ●Southwest Florida International Airport*5,400 15 ●Barefoot Beach 5,400 10 ●Vanderbilt Beach*4,400 29 ●Delnor Wiggins Pass State Park 3,600 4 ●Ten Thousand Islands 2,900 11 ●Collier Seminole State Park 1,600 17 ●Clam Pass Beach*1,000 7 ●Everglades Swamp Tour 1,000 10 *Arrivalist Point of Interest 10.A.1 Packet Pg. 315 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 316 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 10.A.1 Packet Pg. 317 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner BRAZIL SOCIAL MEDIA MARKETING Zebra Social Media 10.A.1 Packet Pg. 318 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 0 10.A.1 Packet Pg. 319 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 1 10.A.1 Packet Pg. 320 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 2 10.A.1 Packet Pg. 321 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 3 10.A.1 Packet Pg. 322 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Net Likes Post Reach Best posts Posts Post Unique Post Impressions Impressions Comments Shares Post Video Views Em agosto o @naples_zoo vai ter seus novos membros durante todo o dia. Jean e Janet são re... 22,440 16,748 9 74 301 11,441 Paradise Coast está localizado em um dos estados mais ensolarados dos Estados Unidos, em m... 9,203 4,913 1 4 22 4,113NewLikesNewLikes 0 20 40 Unique PageImpressionsUnique Page Impressions 15k 10k 5k 0 Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 4 10.A.1 Packet Pg. 323 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner P osts Post Impressions Unique Post Impressions Comments Shares Post Video Views Às cidades Naples,Marco Island, Everglades City, Immokalee e Ave Maria compıem o maravilh... 8,854 5,554 1 8 41 3,584 O pôr do sol em Paradise Coast é conhecido por ser intenso, dramático e inesquecível. #Par... 5,208 3,058 5 24 595 0 Além de bons hotéis, restaurantes e resorts,em Paradise Coast você terá oportunidades úni... 5,116 3,982 5 51 568 0 O recém- inaugurado Seminole Casino Hotel fica em Immokalee e está aberto 24 horas por dia.... 4,363 2,967 1 8 403 0 Já pensou em fazer um passeio de barco nas últimas dez mil ilhas e mangues mais preservada ... 3,768 2,421 3 24 474 0 Dica de restaurante em Paradise Coast! ��O Dock Crayton Cove é um restaurante de comida tr... 3,111 2,357 2 13 371 0 A área metropolitana de Greater Naples conta com 90 campos de golfe e a 2,857 1,784 0 7 394 0 Comment Some results decreased on May,we are planning more specific contents,not like before.Maybe we can focus on the travel itself,"how to"and less "why",taking the chance that July is comming and can offer more interested people. Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 5 10.A.1 Packet Pg. 324 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Comment We noticed lots of people that are reacting to the photos beacause they're beautiful, and not 'cause they're interested on the travel.That's why we are going to test a new pillar on our content based on "how to do" the travel. Likes per Day LikesLikes Likes (Past) 2k 1k 0 Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 6 10.A.1 Packet Pg. 325 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Best #hashtags #Hashtags Likes Comments Engagement Avg Post Likes Avg Post Engagement viagem 3,295 8 3,303 253.46 254.08 paradisecoast 3,295 8 3,303 253.46 254.08 amoparadisecoast 3,295 8 3,303 253.46 254.08 flórida 3,295 8 3,303 253.46 254.08 travel 3,295 8 3,303 253.46 254.08 paraísonaflórida 2,864 8 2,872 220.31 220.92 nature 1,034 1 1,035 79.54 79.62 turismo 1,034 1 1,035 79.54 79.62 repost 661 1 662 50.85 50.92 evergladescity 617 1 618 47.46 47.54 Best posts Posts Likes Comments Engagement Avg Post Likes Avg Post Engagement O p ôr d o s ol e m P ar a di se C o as t é c o n h e 650 1 651 50 50.08 Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 7 10.A.1 Packet Pg. 326 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 6,086 2.13%more than the previous period 3.64% -2.15%less than the previous period CPC (ALL) R$0.27 3.85%more than the previous period REACH 51,376 -35.46%less than the previous period IMPRESSIONS 167,072 4.35%more than the previous period SPEND R$1,624.54 3.23%more than the previous period Facebook Ads -Macro Vision CLICKS (ALL)CTR (ALL) Platforms Comparision Platform Clicks (all)Reach Impressions Spend Average CPM facebook 6,034 65,683 125,612 1,066.42 9.65 32042565 67 76 123 51 3468 2608 10 55-64 65+18-24 35-44 25-34 45-54 fem ale male unknow n Paradise Coast -Agosto Date Interval: 08/01/2019 to 08/31/2019 Comment The number of posts was smaller,which resulted in not very high results compared to last month.We had an increase in clicks over the previous month. In August,was not boosted 2 post on 08/29 and 08/30,due to the hurricane weather problem coming in Florida. Age Gender 4 8 10.A.1 Packet Pg. 327 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Platform Clicks (all)Reach Impressions Spend Average CPM Instagram 52 33,094 41,460 558.12 13.15 Best Ad Sets Adsets Clicks (all)Reach Impressions Spend Average CPM FACE -Publicação:"O pôr do sol em Paradise Coast é conhecido por..." 653 2,771 4,643 50.00 10.77 FACE -Publicação: "Além de bons hotéis,restaurantes...'' 630 3,006 3,771 50.00 13.26 FACE -Publicação: "Em agosto o @naples_zoo vai ter seus novos..." 607 7,958 10,040 50.00 4.98 FACE -Publicação: "Em agosto o @naples_zoo vai ter seus novos..." 516 7,852 9,592 50.00 5.21 FACE -Publicação:"Já pensou em fazer um passeio de barco nas..." 509 2,152 3,351 50.00 14.92 FBSeg -FACE 470 21,332 61,075 434.65 7.12 BR -18+445 2,723 4,053 86.14 21.25 FACE -Publicação: "A área metropolitana deGreater Naples conta com..." 419 1,428 2,467 50.00 20.27 FACE -Publicação: "Dica de restaurante emParadise Coast!...'' 409 2,027 2,663 50.00 18.78 FACE -Publicação: "Paradise Coast é o paraíso para quem ama cervejas..." 389 1,762 2,582 50.00 19.36 General Comments Facebook ads had 6.086 cicks and 167.072 impressions during the period (times the ad was shown on the social network).The CTR of the period was 3,64 %. In the period analyzed,the investment was R$1.624,54 and the cost per click (CPC)was R$0,27. 167.072 people received ad impressions (reach)and frequency was 3.25 which is the average number of times ads were viewed by the same person. Paradise Coast -Agosto Date Interval:08/01/2019 to 08/31/2019 4 9 10.A.1 Packet Pg. 328 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner VISITATION AND CUSTOMER SATISFACTION AUGUST 2019 10.A.1 Packet Pg. 329 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 4,317 TOTAL VISITORS IN AUGUST August 2018 August 2019 Collier Museum at Government Center 476 695 Naples Depot Museum 769 856 Marco Island Historical Museum 1,211 1,414 Museum Of The Everglades 1,257 1,300 Immokalee Pioneer Museum at Roberts Ranch 100 52 TOTAL 3,813 4,317 10.A.1 Packet Pg. 330 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 0 10000 20000 30000 40000 50000 60000 70000 80000 January February March April May June July August YEAR-TO -DATE VISITATION COMPARISON 2017 2018 2019 10.A.1 Packet Pg. 331 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner VISITOR RESIDENCYWhere are you from? 23%20% 29% 5% 24% 10.A.1 Packet Pg. 332 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner How did you hear about us? (check all that apply)10.A.1 Packet Pg. 333 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 334 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 335 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 336 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 13.6% 86.4% 3,341 Total Users in August 20194,013 Total Sessions37,786 Total Users Year-to-Date In August 2019, CollierMuseums.com had 3,223 NEW site visitors, with508RETURNING site visitors. 3,341 10.A.1 Packet Pg. 337 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner Site Demographics –Gender August 2019 Female Male COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT 46.01% 53.99% 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics –Age August 2019 10.A.1 Packet Pg. 338 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner THANK YOU Questions? 10.A.1 Packet Pg. 339 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 10.A.1 Packet Pg. 340 Attachment: MARKETING PARTNER RPT Aug- Activity (10187 : Marketing Partner 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/17/2019 8:53 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/17/2019 8:53 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/17/2019 8:53 AM Tourism Jack Wert Director Completed 09/17/2019 9:28 AM County Manager's Office Sean Callahan Executive Director Completed 09/19/2019 9:48 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/19/2019 10:55 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 11.A Packet Pg. 341 Page 1 of 25 DIRECTOR ACTIVITIES- Jack Wert- August & September 2019 PERIOD AT A GLANCE 2019 2018 Number of Advocacy Contacts 9 5 Number of Trade Show/Conferences 4 3 Number of Tourism Industry/Inter Div. 11 7 Number of PR Interviews/Communications 6 8 5 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meeting • Destinations International Advocacy Committee Meeting • Meetings with hotel location specialists on new properties • Meeting with Pathway Coalition on new Paradise Coast Trail • Attend Marriott’s Film Maker Awards Ceremony • Hurricane Dorian shift in EOC • Destinations Florida Committee meeting • Meeting on Gordon River Greenway Wayfinding signage project Trade Shows/Tourism Industry Conferences • Destinations International Annual Conference – St. Louis- Presented session on destination marketing and management • CVB Quarterly Roundtable meeting at Rose History Auditorium- Marco Island Museum • Arrivalist Summit- Austin TX – Presentation on Red Tide Recovery program • LaCita LATAM market Trade Show in Kissimmee. Luncheon presentation to delegates on 2020 hosting Tourism Industry & Intra-Division Meetings • Meetings with tourism staff and agency on 2019 Marketing Plan • Arts & Culture Strategic Plan- Planning for Second Visit- Community Meetings, etc. • Focus Group Research attendance in Detroit and New Jersey • Short Term Vacation Rental discussions with Code and County Manager • Joe Veneto Creating Memorable Visitor Experiences workshop with 8 participants • Meeting with Gulfshore Playhouse on upcoming events and promotions • Conference call with AVIAREPS on 2020 Marketing initiatives • Meeting with new Visit Florida Regional Rep for South Florida • Meeting on Immokalee marketing initiatives • Meetings on Naming Rights progress with Superlative Group • Meeting with Procurement staff on current issues Promotional Activities 6 11.A.1 Packet Pg. 342 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 2 of 25 Director Activities Cont. Public Relations/Communications • Collier New Hire Orientations on Tourism • Media interviews on tourism issues: WINK; NBC-2; ABC-9; Naples News, Bob Harden Promotional Activities/Special Events • Meetings with promoters of QBE Shootout, CME Group and Chubb Classic for next events • Meetings with Steve Quinn on FBU 2019 event • Meetings with Powerboat Nationals, Pro Watercross and Pickleball events for later this year • Meetings with Cultural Planning Group on Arts & Culture Strategic Plan progress • Meetings with Visitor Guide for 2020 design and ad sales • FBU Draw Show televised event at Naples Beach Hotel 11.A.1 Packet Pg. 343 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 3 of 25 GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager- August 12, 2019 – September 10, 2019 2018 2019 Number of Meeting Planner Contacts 131 98 Number of RFP leads sent to hotel partners 52 38 for estimated $13.2 Million and 29836 room nights Number of Groups booked 2 8 booked Total Room Nights/Econ. Impact for Period booked $276,552.34 556 room nights $2,427,459.72 direct spend 2503 Room nights Number of RFP Enhancement (RFPE) Requests 3 1 sponsorship and 2 Rfpe granted Number of RFPE’s to Contract 1 2 booked Site Visits & FAMS 3 4 assisted and provided Number of Shows Attended 2 One show, Smart Meetings Sales Activities this Period • Wellness – Efforts continue with solicitation of partners and destination to encourage listings and wellness events and happenings. Plans and assist for North Collier Regional Park Global Wellness Weekend, CVB will have booth at event. • We hosted a hugely successful Smart Meetings Hosting in destination JW Marriott Marco Island Beach Resort and Hilton Marco Island Beach Resort hosted a dinner, August 18-20 • Proofed Meetings newsletters and ads for upcoming advertising and promotions. • Assisted Midwest rep with services estimates and upcoming show registrations • Working on Rfp Enhancements payments for summer and spreadsheets and organization for 2020 with exemption waivers and other County processing 35 hours • 4 sites were hosted includes this week • Staff meetings for sales department and tourism department attended. • TDRP for all Sales staff and Debi completed. • Took and passed 2 Collier County required classes CMA read and courses • Preparations and Planning September Tallahassee/Gainesville Sales missions – two partners we leave next week. Hosting a dinner and two lunches. • Registration for October and November shows upcoming • Survey sent from to partner relationships • Survey sent for Rfp enhancements • Assist with Steve Winston Article for Smart Meetings • Created a 30 second Video for Prevue Meet Well to promote our hosting Meet Well January 2020 – she will promote this at IMEX • New follow up for shows was created and getting better responses • XSITE Trade show will host this week at The Ritz-Carlton Golf Resort – preparations complete 11.A.1 Packet Pg. 344 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 4 of 25 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager August 10 – September 9, 2019 PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 0 0 Number of Tour Operator Contacts 35 23 Number of FAM’s/Site Visits 0 0 Number Trade Shows Attended 2 1 Sales Mission 0 0 EVENTS RECAP La Cita de las Americas- Kissimmee, FL Sept 4 – 6, 3019 Comments/Trends: La Cita is a small boutique event where Latin America’s key travel decision makers are invited to meet and network with tourism offices, attractions, hotels and transportation/DMC companies. This event is held in Florida every year. Next year we will have the chance to have all of these Latin American tour operators in our destination as we were able to secure the September 2020 conference. Since we are the hosts for next year, we were given the opportunity to host the opening lunch this year and present the destination for next year. I had six partners come with me this year in support. We didn’t have as many appointments this year because people had to cancel due to hurricane Dorian. Some people travel for 28-30 hours to get to the show and we were all very appreciative for their dedication. Partners reported that they had quality appointments and great ROI despite the cancellations. During the event I was interviewed by ABC Mudial which has been sent out via Facebook and YouTube that LaCita will be on Marco Island next year. Everyone I spoke with after our lunch is very excited to come visit such an exclusive destination. LATAM Update During the Latin American briefing we were given the following: Mexico leads in travel to the US, up 3.9% YOY. Second is South America up 8.5% YOY. Central America is up 9.9% The top South American Origin Markets to the U.S. are: 1. Brazil 2. Argentina 3. Colombia 4. Venezuela 5. Ecuador 6. Chile 7. Peru 11.A.1 Packet Pg. 345 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 5 of 25 Of all these Latin American inbound visitors 60 % visit FL from South America, 41% from Central America and 17% from Mexico via air. One very important note to highlight is that political and economic issues continue to plague Brazil and Argentina. As a result, Brazil is down 3.9% for 2019 YTD and Argentina is 20.1% down YTD. The prognoses is this will improve after the elections in both countries this fall. NAPLES DELEGATION AT SPONSORSHIP LUNCH Upcoming next month: NEXT and breakfast training in Cancun Sept 10 – 13, 2019. Virtuoso South America Roadshow – September 30 – October 3, 2019 11.A.1 Packet Pg. 346 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 6 of 25 11.A.1 Packet Pg. 347 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 7 of 25 11.A.1 Packet Pg. 348 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 8 of 25 11.A.1 Packet Pg. 349 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 9 of 25 11.A.1 Packet Pg. 350 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 10 of 25 11.A.1 Packet Pg. 351 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 11 of 25 September 2019 TDC Monthly Report- August-September Sports Events & Activities Sports Team - James Hanrahan, Nikki King Development Activities this Period – James Hanrahan • Attended and participated in the CVB quarterly roundtable meeting • Met with Jim Hennessey of the Hyatt House Hotel to continue hoteliers and sports relationship • Conference call with Redbull to discuss the potential 2020 stand up paddleboard event • Had one conference call with FBU to discuss their December National Championship • Had weekly CVB/Parks and Recreation meetings to discuss Fall/Winter Tournament Schedule • Met with Internal controls to discuss business processes, objectives and risks • Conference call with Powerboat Nationals for their October event • Worked with Parks and Recreation on Snowfest event • Met with Jim Arnold from Sports Force Inc and the Paradise Advertising team to discuss marketing and events for the Paradise Coast Sportsplex • Met with Sports Force Inc and the County Managers office to discuss events, tournaments, and the grand opening of the Sportsplex • Followed up with Paradise Advertising to discuss Sports Marketing ideas and plan and begin creating a highlight reel for August Connect Sports Tradeshow trip • Met Jim Ludwig to discuss the Pickleball Academy and other Pickleball events at East Naples Publix Labor Day Soccer August 31- September 2, 2019 Direct Impact $122,553 Economic Impact $174,160 Room Nights 176 TDC Funding $2640 Acquisition Cost $15 Total ROI 5% TDT $1,047 August Event Impact 2019 2018 Number of Events 1 1 Direct Economic Impact $122,553 $272,615 Room Nights 176 348 Average Acquisition Cost $20.88 $19.72 TDT $1,047 $2,610 Funding Reimbursement to Promoters $2,640 $5,220 Payment Parks & Rec OT $1,036 $1,643 11.A.1 Packet Pg. 352 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 12 of 25 • Met with Parks and Recreation to discuss moving 4th of July fireworks from Sugden to the new Sportsplex • Met with Pickleball staff to discuss social media ideas and partnerships • Met with Beasley Media to discuss potential radio media bus for the FBU National Championships • Completed “ How to Calculate Event Impact” webinar • Met with Kelly Green to go over Sports Department Fiscal Year 2020 budget • Met with Paradise Advertising to go over Fiscal Year 2020 Sports Sponsorships and Sports Marketing Plan • Conference call with Karissa Middleton with the Florida Sports Foundation to discuss a Pickleball event for November 2020 • Met with Florida Fire to meet with the new Director of Operations • Attended Connect Sports Conference in Louisville, Kentucky August 25th-29th and met with over 40 tournament promoters/planners • Attended and presented at monthly Sports Council meeting • Held conference call with Pro Watercross for October event Development Activities this Period – Nikki King • FBU Conference call x2 • CVB quarterly roundtable • Weekly Parks & Rec Mtg • New sports complex website Mtg • Met with Mr. Flowers USGA • Internal Controls Mtg • Met with Jim Ludwig-Pickleball • Attended SFI Conference Call • Participated in DMAI training • Met with Jim Hennessy-Hyatt Place • Attended Monthly Staff Mtg • Attended Monthly Parks & Rec Mtg • Met with Pickleball for All Social Media Team • Attended 2019-2020 Budget Mtg Recap • Attended Operations Call for Alligator Alley Adult Softball • Attended Johnny Pickleball Podcast at East Naples Community Park • Conference Call Powerboat Nationals • Met with Beasley Entertainment to Finalize Media Promotions for Upcoming Events • Attended Pro Watercross Conference Call 11.A.1 Packet Pg. 353 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) PROJECT/EVENT HIGHLIGHTS PRODUCTION/LEAD HIGHL IGHTS PARADISE COAST FILM OFFICE SEPTEMBER 2019 PRODUCTION/LEAD HIGHL IGHTS PERIOD AT A GLANCE T his Year Last Year Spending Estimate New or Repeat Productions 4 3 $ 25K 3 new 1 repeat Working Leads 2 4 Meetings Attended 1 2 Events/ Tradeshows 1 1 Media Assisted 1 1 Location Scouts 1 1 Karga 7 Pictures/L.A. – filmed two segments of this historical tv series, Uncharted at the Collier County Main Library Headquarters and at Marco Island Historical Museum. The project explores the quest by explorer Ponce de León for the Fountain of Youth in Florida. United Way (CC)/– filmed a PSA at the Collier County Main Library Headquarters The Paradise Coast Film Commission will be attending the Producers Guild of America/New York Conference, which takes place Saturday, Nov. 9, at Florence Gould Hall. For the first, the Guild has created eight unique Masterclass Sessions each featuring one film and its producer along with a creative collaborator – from director to screenwriter, to one or more of the department heads. This format will provide attendees with a submersion into the art and craft behind some of the biggest and boldest contenders of the 2019 awards season. The Opening Session begins with Netflix’s Scott Stuber in conversation with Imagine Entertainment’s Ron Howard. Lake Sims, filmmaker – Filmed a video of Immokalee’s Caracara Prairie Preserve, highlighting the importance of this property in South Florida’s watershed network. Dragon Horse Agency – filmed the ceremony for the Naples Chamber of Commerce’s Distinguished Public Service Awards at Collier County’s Freedom Park 11.A.1 Packet Pg. 354 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 13 of 25 PUBLIC RELATIONS & COMMUNICATIONS REPORT- JoNell Modys PERIOD AT A GLANCE AUGUST 2019 Number of Media Contacts from CVB PR August 2019 – 511 August 2018 – 485 AUGUST • Info, photo submissions – 64 • Local, regional release distribution – 445 • In-person meeting - 2 Number of Journalists/Influencers Hosted August 2019 – 5 August 2018 – 3 AUGUST • Lisa Havre – Fabulous Habits 8/21-22 • Jeffrey Lehman TV Crew (4) – Weekend Explorer 8/22/8-24 News Releases August 2019 – 5 August 2018 – 4 AUGUST • New Wellness-Focused Experiences Trending in Naples, FL • Naples, FL Named as a Top City to Visit with Your Dog in 2019 • Revs Institute in Naples Among USA Today’s 10 Best Attractions for Car Lovers • Collier County Arts & Strategic Plan Community Forums, Survey Announced • Inn on Fifth Closes Doors for Major Renovation (posted to media center) Publicity Highlights AUGUST 2019 AUGUST • News-Press Collier Tourism Column (submitted): o 8/1: Family Daycations Value $6,000.00 Circ. 54,000 o 8/15: New Experiences Await Value $5,931.86 Circ. 54,000 o 8/29 Foodie Camp Fun Value $3,951.68 $; Circ: 54,000 • N. Palm Beach Life; Naples Daily News o Naples Top City to Visit with Dog • 365AtlantaTraveler.com o 33 Best Weekend Getaways in FL for Marvelous Memory Making (Marco Island, Naples • ABC-7 Dorian hotels story with Jack Wert o Hotels book up Friday before storm Value $34.51 Viewers 184,000 • USA TODAY Online (and lots of syndication) o 8/30 FL gas stations running out of fuel – Naples, Ft. Myers named $42,531 UMV – 36,990,000 11.A.1 Packet Pg. 355 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 14 of 25 AUGUST PR STAFF PROJECTS, ACTIVITIES: • CRISIS COMMUNICATIONS: • Survey hotels for latest contact information before/during/after Hurricane Dorian • Turn on Emergency Pre-Storm Information website modules • Daily hotels surveys to track available rooms; input into website hotel availability module (JoNell) • Attend EOC activation, Sunday Sept. 1 • Provided updated hotel contact spreadsheet for EOC in case USCG, Nat’l Guard need to stage from Naples • Deactivate hotel availability module Sept. 4 • Deactivate Emergency Info Banner on website (no impact from Dorian) Sept. 12 • Hold website team after-action meeting and procedures review • MEDIA RELATIONS/UPCOMING MEDIA VISITS: • Write Naples Top City to Visit with Your Dog in 2019 Release – issue locally • Edits, additions to Wellness press release draft – issue locally, instruct LHG to send to Meetings Trade press • Work on TV show/video opportunity for Weekend Explorer/Jeffrey Lehman • Write, submit three Collier Tourism columns to News-Press • Submit annual events list, other content updates for Naples Passport 2020 printing • Staff works on activities, itinerary for Lisa Favre August visit • FL Outdoor Writers Association annual Tourism Partner Excellence in Crafts awards; select and prepare entries for two videos highlighting nature/outdoors, fishing • Meet with Smithsonian Magazine contacts at ESTO conference • Respond to pre and post-Dorian media inquiries • NEWS MONITORING: • Daily monitoring of Cision publicity results, make needed additions, deletions • Manually track key CVB, tourism publicity, add to spreadsheet • Manually track press trip publicity, add to spreadsheet • Manually track destination publicity, add to spreadsheet • Share news clips with partners featured • Add to established clipbooks • MARKETING/ADVERTISING-RELATED PROJECTS • Brand USA Canada article on spotting wildlife – edits, notes provided to writer. Image gallery created, sourced. • Next year consumer E-scapes newsletter content calendar edits, updates • August consumer E-scapes newsletter copy review, edits • Rewrite website Arts & Culture story linked in E-scapes • Visitor guide listing review process discussion • Consumer Escapes newsletter August – review, edit newsletter copy, make needed edits, rewrites to linked website articles • Daily ongoing work to activate Visitor Guide product in data engine, add current descriptions, for all known visitor guide listings – and add new listings - that are not digitally activated – for efficiency 11.A.1 Packet Pg. 356 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 15 of 25 • USA Today Fall Activities sponsored content rewrites, review, final approval • PARTNERS, COMMUNITY, INDUSTRY ORGANIZATIONS • CVB Advisory Roundtable meeting with partners at Marco Island Historical Museum • Tour Marco Island Historical Museum • Meet with Laura Burns, United Arts Council • Finalize wording for hotel managers crisis readiness and emergency contact collection Qualtrics survey • Wrote and submitted Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, Leisure Activities, Awards & Accolades, PR Activities; Social Media sections for Paradise Coastlines tourism partner August E-newsletter (JoNell) • Work on County Manager Newsletter • Work on crisis preparation, response partner survey • Attend Skal tourism networking meeting • INDUSTRY CONFERENCES, PROFESSIONAL DEVELOPMENT • Attend U.S. Travel Association ESTO conference – destination education • STAFF, AGENCY, COUNTY MEETINGS • Internal controls review • Social media/website weekly team meetings • Bi-monthly PR agency conference calls; emails and calls daily as needed • Monthly website analytics meeting • Monthly staff meeting • WEBSITE EDITORIAL (JoNell and Maria): • Rewrites/edits to 6 website articles/landing pages (JoNell) • Weekly updates to Weather Outlook section of ParadiseCoast.com Beach Conditions page (JoNell) • Updates to 28 web listings - descriptions, categories, or photos (Maria 14, JoNell 14) • Add 8 new listings (Maria 2, JoNell 6) • Add or update 48 events (Maria 38; JoNell 10) • Add or update deals (Maria 55, JoNell 3) • Visitor Guide listing add or update; add user contact (Maria 198, JoNell 21) • WEBSITE MANAGEMENT: • Website: Request Miles add back the Pets Allowed filter that used to be in Hotels search (pending scope) • Website: Emergency procedures webinar • Monthly website data analytics meeting • Meet with CrowdRiff team at ESTO • Meet with Miles team, attend new technology features workshop at ESTO • Implement emergency pre-storm information, accommodations module and emergency information banner in advance of Dorian, help evacuees coming from Florida east coast • SOCIAL MEDIA • Daily social media content creation, posting, interaction with followers (Buzzy) • Daily update to Beach Conditions page photo gallery via CrowdRIff (Buzzy) • Take needed destination photos (JoNell) • Send photos, event info, topic/themed posts language/images to Buzzy for posting (JoNell, Jennifer) 11.A.1 Packet Pg. 357 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 16 of 25 AUGUST 2019 DIGITAL & SOCIAL MEDIA REPORT AUGUST 2019 PERIOD AT A GLANCE 2019 2018 Twitter Accounts (3) Twitter Tweets & DMs Sent: 121 Engagements: 787 Link Clicks: 38 Followers Gained: 77 Impressions: 65.9K Twitter Tweets & DMs Sent: 138 Engagements: 1,565 Link Clicks: 180 Followers Gained: 50 Impressions: 85.9k Facebook Accounts (4) Facebook Posts Sent: 99 Engagements: 35,260 Link Clicks: 24,657 New Fans: 1,175 Impressions: 1,873,129 Facebook Posts Sent: 110 Engagements: 32,183 Link Clicks: 19,048 New Fans: 769 Impressions: 1,207,305 Instagram Accounts (2) Instagram Media Sent: 36 Engagements: 6,372 Followers Gained: 256 Instagram Impressions: 631,653 Instagram Media Sent: 43 Engagements: 13,907 Followers Gained: 432 Instagram Impressions: 192,697 NOTABLE TASKS • Conduct CrowdRIff presentation at Partner Roundtable Meeting • Organize & Facilitate meeting with Beasley Broadcasting, the goal of the meeting is to promote FBU, Powerboat, and Watercross events to the SWFLA community. • Ongoing Google DMO Project • Ongoing Research of google map alternatives • Build Sportsplex website page • Reinstate website maps function with maptiler. (google maps work around) • Update website privacy policy • Complete TDPR • Meet with Brazil team to discuss Zebras performance (Brazil social media) • Prepare CVB Disaster readiness survey (qualtrix) • Conducted private social media training for Mark Welker of the new Staybridge Suites. • Began GDPR website audit 11.A.1 Packet Pg. 358 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 17 of 25 DIAMONDE- EUROPEAN REPRESENTATION SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o Explorer Fernreisen, Sybille Duering, Travel Agent Explorer Fernreisen, Peter Espenscheid, Travel Agent Explorer Fernreisen, Martin Lang, Travel Agent NAP Training We have successfully trained the Explorer Munich team. All of the 3 trained agents have been to Florida personally. We could feel that they are specialized in nature activities, so the Everglades and the NAP region is just perfect, we have informed them about all nature things to do in NAP. o Thomas Cook Touristik GmbH, Jana Schlentz, Product Manager Florida We have secured and scheduled a product meeting with Jana at the Thomas Cook head office in Oberursel for October 1st, 2019. She is the new product manager for Florida. o CRD International, Pia Hambrock, Product Manager NAP Sales We have held a product call with Pia the Florida PM of CRD. The 2019 numbers for the USA are on par with the 2018 numbers so far, also the Florida numbers, which they are very happy about, as they have had years in the past, were the FL numbers were unusually down. The Naples numbers are on par as well, Pia will send room nights once the year is over. In general, CRD is still waiting for the USA to have a high again, for now this is the case with Canada. Pia reported that they are very satisfied with the bookings for 2020, as they are unusually high at this early stage of the current year. o USA-Reisen Experten, David Siemetzki, Owner NAP Marketing The small USA specialized TO USA-Reisen is very creative and also specialized in SEO and Google Analytics, which is why they only use their own produced images and texts for the website. During our meeting at ITB 2019, we could already secure that NAP will be part of his new project, where he will be travelling to the destinations with 2 videographer and youtuber to newly produce content for the website. Florida is planned for October 2019. This time in the NAP region he will be focusing on the Everglades part. Details to be discussed. This would be excellent as NAP would be sustainably benefiting from the produced content displayed on the website of USA-Reisen as well as their YouTube page. 11.A.1 Packet Pg. 359 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 18 of 25 o FTI Touristik GmbH, Competence Center Fernreisen, Nicole Mayer, Team Manager Competence Center Long Haul NAP TO Training We visited the office on August 29, 2019 and comprehensively trained 12 agents from the FTI service center team. The intensive training was much appreciated, and the agents asked questions as well as they took many notes. We noticed that approx. 1/3rd has been to Florida and NAP before. The agents love to support their clients with extra insider tips and destination hacks. Switzerland o Knecht Reisen AG, Michael Bötschi, Product Manager North America NAP Marketing We have secured and confirmed the campaign with Knecht Reisen. The campaign has 3 different parts. The first part is the marketing campaign, which includes an advertorial in the annual Knecht Reisen North America brochure as well as a display ad that leads to our landing page and 2 B2B newsletter articles (1.500 agencies). The second part is a dedicated Golf campaign, which includes 1 B2C newsletter (10.000 golf contacts), 1 B2B newsletter inclusion with Golf content (1.500 addresses), NAP will be highlighted for 1 month on main golf webpage as well as a 1-page magazine ad in the golf magazine “birdie traveler” The third part is the TA Education, which is our participation at the USA workshop day in November 2019, 6 workshop sessions, 15 min each and a participation of 50-60 travel agents throughout the day. On top of that our NAP brochures will be distributed during the 2 days in house travel fair from Knecht Reisen. The duration of the campaign will be November -April and the total cost will be 8.500 USD. Netherlands o Jan Doets, Sjanneke Geertsma, Product Manager NAP Training We have successfully scheduled a destination training in the head office of Jan Doets in the Netherlands on September 19th, 2019. o Travel Trend, Peter van Veenendaal, Product Manager NAP Sales We have secured a meeting with Peter the Florida PM at Travel Trend in the Netherlands for September 19th, 2019. TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 450 travel agents. o Fahl Holidays, Alicia Dörkes, Travel Agent 11.A.1 Packet Pg. 360 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 19 of 25 NAP Sales We have met this TA during the Visit Florida roadshow in April 2019 and have now again supported the travel agency with NAP brochures including VG, map and insider tip list. o Reisecenter Neuenstadt, Tina Schomann, Travel Agent NAP Sales They have reached out to us, as they are planning a Florida Event for their clients in November. We have supported them with giveaways and NAP brochures for the event. EVENTS o DERTOUR Regional Roadshow Austria Date & Place 26. - 29.08.19 Velden/St. Johann in Tirol/Wels/Wiener Neudstadt Nr of attendees 150 Profile of event For more than 4 years, DERTOUR Austria offers regional roadshows. They do take place in smaller, regional cities and not in the big hubs such as Vienna, Graz, Linz, Salzburg or Innsbruck to also reach potential business within the more remote locations of Austria with potential. Profile of attendees All agencies with a DERTOUR agency number will be generally invited to these events and all kinds of position levels are welcome, from the counter travel agent to the agency owner. All invited guests book frequently via DERTOUR, Meiers Weltreisen as well as with Dertour Deluxe, so the event platform was giving the great chance to talk to all kinds of product segments available through DER. General feedback We have secured NAP to be included in the general DiaMonde presentation, which we held at each event. Turnout was very well, event was super well organized and DERTOUR Austria has great customers relationships within the Austrian market. They are known for providing creative event formats and created a very fun but educational evening in each city. Cost FOC for NAP MARKETING o NAP Facebook ad We have finalized a Facebook ad implemented by DiaMonde in August. The ad was running 4 weeks in August and targeted people in DACH with high travel intentions and USA interest. All in all, this ad has performed very well with a reach of 16.352 people and 568 new likes. The NAP Facebook fan page now has reached 13.874 fans. o NAP Facebook Facebook NAP # posts: 5 #fans: 13,874 Please find down below the most successful posts in August: 11.A.1 Packet Pg. 361 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 20 of 25 #1 21.07.2019 Everglades City, reached 1362 clients, 32 reactions and 24 likes #2 06.08.2019 Manatees, reached 826 clients, 20 reactions and 18 likes o Reporting B2C newsletter Received reporting from the dedicated Naples newsletter (sent out via Bellinghausen) featuring information on things to do at the Paradise Coast. The newsletter was sent to 360.000 consumers in the Netherlands on the 4th July 2019. 37.560 (10.64%) opened the newsletter once and with all the repeated openings it was a total of 49.628 (14.06%). We had a total of 815 clicks and 657 clicked once. Paradisecoast.com was clicked by far the most and all in all we had 815 clicks. The opening rate was excellent. In comparison with the newsletter sent out the last time the opening rate was over 2% higher. o DiaMonde social media We have successfully achieved to include NAP in several Facebook activities sharing updates and stories (currently 1100 fans on Facebook sourced from mainly TAs in German-speaking markets). MEDIA / PR o Press Release We have successfully secured a spot in the monthly press release send out by Visit Florida. The NAP content is the start of the stone crab season in October. The press release will be sent out in October accordingly. o Magazine Inclusion Tobias Sauer is a freelancing journalist, whom we met during ITB 2019. We could secure that he included the Everglades and how to explore them by bike in his article published in the America Journal July/August edition with the theme “The great outdoors”. Please find clipping attached. o Blogger Request Hannes Wallner from the travel blog “Hannes around the globe” will be in Florida. We have therefore supported him with comprehensive information about the destination, highlighting insider tips and things to do in the region. o Blogger Inclusion We have secured that Lisa from “Imprintmytravel”, has been posting 2 more Instagram posts from Naples and Marco Island after her visit in May. Please find screenshots attached. o Blogger Request From our good relationship with Antje Gerstenecker, with whom we have worked closely several times in the last years, we have secured her request, as the family planned to visit Florida again. In her family blog “Me(e)hr erleben” she is featuring several articles about NAP and things to do for families already. As the children have grown to teenagers now, there would be many things to do in NAP, which haven’t been explored yet. But before the plans could be more detailed, they unfortunately had to cancel their trip. 11.A.1 Packet Pg. 362 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 21 of 25 CONSUMER o Brochure fulfillment: 17 in total HIGHLIGHTS FOR SEPTEMBER 2019 o Dinner Event Luxemburg, September 4, 2019 o Sales Calls Luxemburg, September 4-5, 2019 o Visit USA Netherlands roadshow Zwolle, Den Bosch, Rotterdam, September 16-18, 2019 o Meeting Travel Trend Rotterdam, September 19, 2019 o TO training Jan Doets, September 19, 2019 o NAP newsletter, September 24, 2019 11.A.1 Packet Pg. 363 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 22 of 25 VISITOR SERVICES REPORT- Lori Lou Waddell AUGUST 2019 Visitor Profiles Month Big Cypress Oasis Gulf Coast Ranger Station Everglades City Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Year 2018 43,220 95,776 16,201 1,621 2,027 3,606 162,451 Jan 2019 3,530 7,244 617 0 66 429 702 12,588 Feb 2019 7,379 17,350 6,313 0 109 397 401 31,949 Mar 2019 7,781 19,035 8,057 0 94 327 357 35,651 Apr 2019 5,049 11,733 4,955 0 95 139 347 22,318 May 2019 3,187 6,850 1,538 0 135 103 156 11,969 Jun 2019 3,002 5,370 1,376 0 131 89 146 10,114 Jul 2019 3,611 6,890 2,026 0 51 112 232 12,922 Aug 2019 2,272 5,417 1,732 0 100 65 151 9,737 Sept 2019 Oct 2019 Nov 2019 Dec 2019 Total YTD 35,811 79,889 26,614 0 781 1,661 2,492 147,248 International Visitor Origins Belgium Canada 53% France Netherlands Spain 5% Switzerland 11%Urugu International Origins 11.A.1 Packet Pg. 364 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 23 of 25 U.S. Visitor Origins Arizon Connecticut 5% Florida 54% Georgia 2% Kansas 2% Massachusetts 5% Michigan 2% Montana 2% New Jersey 5% New York 6% Ohio Oregon Pennsylvania 8% Rhode Island 2% South Dakota 2%Utah U.S. Origins FIRST VISIT-YES 68% FIRST VISIT-NO 32% Visitation RESIDENT 36% HOTEL/ MOTEL 41% SEASONAL RENTAL 9% 2ND HOME 9% FAMILY/ FRIEND 5% Accomodation 11.A.1 Packet Pg. 365 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 24 of 25 AUGUST 2019 Naples Visitor Information Center Activities for the Period • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Renovation ideas for satellite information center at lobby in Depot • Continue to request rack cards to place in the Chamber Building Visitor Information Center • Send out Calendar of Events to Chamber of Commerce Board Members. • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers LEISURE 82% MTG/ OTHER 18% Reason for Visit FLY 4% DRIVE 55% Both FLY & DRIVE 41% Transportation 11.A.1 Packet Pg. 366 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) Page 25 of 25 • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedules at Chamber • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center, coordinate information with other Collier County Visitor Information Centers. • Manage all requests for Visitor and Relocation materials, mailing and tracking • Assess information needs at the Train Depot Museum & deliver materials • Crafted insert into Chamber Connect weekly update to Chamber members regarding the Sportsplex. • Insert Sportsplex into Sports Council website page • Paradise Coast Visitor Guides and Spanish Guides/maps to Holiday Inn Express Monthly Attendance • Chamber of Commerce monthly events-Wake Up Naples, Business After Five, Staff Meetings • SKAL Board Meeting & Member Meeting • Concierge Meeting & Dinner 11.A.1 Packet Pg. 367 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 1 MONTH/YEAR: AUGUST 2019 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: USAirtours / travelplanners Co-op Campaign OMMAC have continued to work on a co-op campaign in August, with US specialist tour operator USAirtours/travelplanners, who offer customers the opportunity to buy a personalised tailor made holiday through one of their appointed travel agencies. The campaign also runs across the consumer arm of the operator travelplanners, who specialise in tailoring the perfect holiday itinerary. There were various elements of the campaign circulated in August, including a posts from the USAirtours Facebook account and an e-blast sent out to the travelplanners database, please see below: Left: Facebook post from USAirtours account 11.A.1 Packet Pg. 368 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 2 Left: page 1 of E- blast to Travelplanners database Right: page 2 of same E-blast 11.A.1 Packet Pg. 369 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 3 MARKET UPDATE: British politics has been turbulent - Brexit dominated uncertainty ‘not deterring luxury summer holiday bookings’ The new Prime Minister, who’s primary pledge is to leave the EU by 31 October, has lost his majority and been defeated by a coalition of opposition MPs and rebels from his own party. Other MP’s have gained control of parliamentary proceedings from the government and passed a bill ruling out the option of leaving the EU with no deal. The present government is therefore unable to pursue its policy aims or its stated negotiation strategy. A general election has been called for to break the deadlock on 15 October in the hope that the government is returned with a majority and therefore a mandate. A general election is now a certainty, the timing is being fiercely debated, before or after the proposed exit from the EU on 31 October or indeed if 31 October deadline is extended. Despite the current chaos in our politics the UK economy remains structurally strong despite an almost historically weak sterling. Real wages continue to grow and unemployment continues to fall. Apart from a stagnant housing market Brexit uncertainty has not had a significant impact on consumers spending plans. Recent data from the US I-94 form suggests that travel to the USA from the UK is up 7% YoY in 2019. It’s almost though a wet summer and despair at our political landscape seem to be driving the brits on holiday. Additionally British holidaymakers remain determined to head overseas, according to luxury operator - data from Kenwood Travel shows increased bookings to many destinations worldwide. Florida bookings are up by 17% year-on-year to make it the most popular long-haul summer destination, followed by the UAE, Thailand, Maldives, Barbados, Mauritius, Mexico, Dominican Republic, St Lucia and Antigua. Dubai is the top city break destination ahead of Abu Dhabi, then Las Vegas, New York and Miami. Celebrity redeploys Constellation for winter 2020 Celebrity Cruises has become the second cruise line to drop sailings in the Arabian Gulf. Celebrity Constellation was due to sail itineraries in Dubai and India in 2020-21 but it will now be redeployed to Tampa Bay, Florida and sail two Caribbean itineraries and another in South America. Tampa’s downtown waterfront is also undergoing a $3bn redevelopment and will feature new retail, offices, homes and hotels. This will provide additional opportunities for Florida’s Paradise Coast. Universal Orlando Resort plans fourth theme park Universal Orlando Resort is planning to go out of this world with the construction of a fourth theme park. Universal’s Epic Universe will be the single largest investment made by owners Comcast NBC Universal in Florida and in its theme park business. It features an entertainment centre, hotels, shops, restaurants and more, and will be located in a 750-acre site. It will also double the size of Universal’s total footprint in Central Florida. 11.A.1 Packet Pg. 370 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 4 Norwegian Air scraps Ireland-US services over 737 Max grounding Norwegian Air has pulled flights between Ireland and the US due to the grounding of the Boeing 737 Max. Norwegian said all six routes from Dublin, Cork and Shannon to the US and Canada would cease on September 15. The airline said it had “concluded these routes are no longer commercially viable”. The low-cost carrier was forced to establish temporary operations in Ireland in March following the grounding of the 737 Max 8 aircraft after two fatal crashes. MARKETING/SALES/PROJECTS & ACTIVITIES: Facebook campaign proposal OMMAC are ongoing with the research of a targeted social media campaign for Facebook in the UK market. The objectives of the campaign are to increase the number of likes/followers for Florida’s Paradise Coast, increase the interactivity and engagement of fans and to highlight the diversity of product available in the region. This promotion will take place in a key vacation planning month of September. Confirmation of Sponsorship – Visit Florida WTM Dinner OMMAC held meetings with Visit Florida regarding the opportunity of sponsorship of the signature Florida Dinner during WTM. Further communications with CVB to review strategy and budgets ahead of confirming the sponsorship once again. The event is attended by key decision makers of the UK & Ireland travel industry and is an excellent opportunity for exposure for Florida’s Paradise Coast. As a sponsor of the dinner, the destination receives recognition as a main destination within Florida and is on point to the targeted influential audience. UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 9 – 13 September Brand USA Travel Week – observation London 13th September Visit Florida Partner Update London 26th September Visit USA Members’ Meeting London October WTM preparation London 11.A.1 Packet Pg. 371 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 5 Consumer Promotions: We have been negotiating for some time to secure an extremely targeted wide reaching consumer promotion. Working with Brand Reach and Travelplanners we are able to participate with two UK leading consumer brands with an individual promotion of our destination to each company. The timing is on point as it catches UK consumers returning from current vacation at the end of summer holiday break with September being a peak month for planning vacations. The two leading UK consumer brands are a younger demographic and one we are keen to reach: • Miss Selfridge – A leading high street ladies fashion store & online. They will communicate the promotion to 610,000 Instagram followers and 510,000 opt in Email addresses – which we can use for further promotion. • Buyagift- UK's leading provider of experience days & unique gifts - they will promote via their email and social media channels to 1.6 million UK consumers The two Prize Packages will be provided by Travelplanners – to win a trip of a lifetime to Florida’s Paradise Coast. The estimate value of the exposure over both consumer brand promotions is worth a minimum $105,000 USD (£86,000) – resulting in very strong ROI. Bon Voyage – US specialist tour operator We have been working on an ongoing basis and have confirmed a co-op marketing activity for social media with a Facebook promotion to take place during September. The promotion will see directed messages aimed at the tour operator’s own data base, repeat customers and those expressing interest in visiting Florida. Co-op marketing with Brand USA for 2019 Assisted the CVB & Paradise Advertising on feedback relating to co-op activity proposed for January 2019 with Brand USA and Expedia. If the call-to-action is relating back to our industry partners – then worth considering. Brand USA extended the timeframe which fits better for the booking period of January. The CVB are progressing with participation on this activity. Essentially America Assisted Paradise Coast & CVB with feedback on this opportunity with this publication. The proposal is for a European & UK wide campaign. The participation cost is high and difficult to track call-to-action. Further negotiation recommended prior to participation. Ongoing outreach to our Industry partners Continued to copy our industry partner with promotional activity we are working on – which relate to their property or company. EG: travelplanners call-to-action as Naples Grande Resort – ensured IP able to approve. 11.A.1 Packet Pg. 372 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 6 BROCHURE REQUESTS: Website Enquiries: OMMAC worked with our UK storage company BH&P to ensure that guides and maps were distributed to all UK and Ireland addresses following receipt of requests from the Paradise Coast website. Literature Stock Forwarded bulk literature request via CVB to be delivered to UK mailing house for ongoing distribution of CVB literature. Forwarded coverage from VIP magazine – Ireland – to our industry partner & PR dep. PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Florida Friday, Travelmole, Distributed to : 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Florida in the Fall‘. Everglades National Park Ongoing Waiting to see if included, coverage TBC $2,060 Naomi Richardson Irish Independent (weekend magazine) Circ – 102,537 June’19 Balancing tourism with environment Audubon Corkscrew Swamp Sanctuary, Wooten’s Airboat Tours Complete Naomi has visited the area – SEE online coverage below $3,560 Lauren Jarvis Selling Travel Circ - 14,925 September 13th TBC TBC Unfortunately trip postponed due to hurricane TBC Isabel Conway – Freelance & Irish Independent Circ - TBC TBC Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Marco Cat Calusa artifact. Visit Florida _ TBC Ongoing Securing date in order to obtain assistance with flights & car rental – meeting held at WTM TBC 11.A.1 Packet Pg. 373 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 7 Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business July/September – Date TBC (Golf Guru pageviews: 19,000) Consumer Opportunity To raise the profile of golf in Naples in the UK GolfBreaks and Visit Florida – both unable to provide flights for June dates – liaison continues for new dates - TBC Ongoing Liaison continues with Sarah and the CVB to see if a trip to the region will be possible as Flights are required. TBC Naomi Richardson – Irish Independent Online 11.A.1 Packet Pg. 374 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 8 https://www.independent.ie/life/travel/world/sunshine-state-of-mind-10-great-things-to-do- in-florida-38345704.html SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. 11.A.1 Packet Pg. 375 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 9 A selection of Facebook and Twitter updates this month Facebook 11.A.1 Packet Pg. 376 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) OMMAC Ltd MONTHLY REPORT NAPLES, MARCO ISLAND & EVERGLADES – FLORIDA’S PARADISE COAST TOURISM BUREAU August 2019 10 Twitter 11.A.1 Packet Pg. 377 Attachment: Aug-Sept 2019 Staff Activities (10185 : Tourism Staff Reports) 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Reports Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/17/2019 9:50 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/17/2019 9:50 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/17/2019 9:51 AM Tourism Jack Wert Director Completed 09/17/2019 9:52 AM County Manager's Office Sean Callahan Executive Director Completed 09/19/2019 9:45 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/19/2019 10:51 AM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 12.A Packet Pg. 378 8/12/2019 - 9/10/2019 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE American Express Meetings & Events 1/13/2020 1/16/2020 0 50 175$114,092.83 0RFP Rcvd Local2020 Winter Crop Planning Meeting Corporate Cvent $0.00repeatNo Availability Lost Business48429 Berthel Fisher & Company Financial Services, Inc. 3/3/2020 3/10/2020 0 92 395$1,014,546.06 0RFP Rcvd LocalBerthel Fisher Co. Financial Services, Inc. 2020 $0.00newBooked Business47524 GlobauxSource 4/19/2020 4/22/2020 0 12 36$26,653.81 0RFP Rcvd LocalCardiva Medical President's Club 2020 Incentive Cvent $0.00repeatBooked Business48871 HelmsBriscoe 4/22/2020 4/28/2020 0 113 413$347,755.85 0RFP Rcvd LocalHenkel Sales Leadership Weekend Incentive Cvent $0.00repeatBooked Business48818 HPN Global 11/1/2021 11/6/2021 0 117 278$236,382.02 0RFP Rcvd LocalAnnual Conference 2021 #67656 Corporate HPN $0.00repeatBooked Business48934 JW Marriott Marco Island Beach Resort 6/1/2020 6/1/2020 0 1,087 1,087$387,242.66 0Rfp enhancement LocalSparta 2020 Partner - Hotels $0.00 Booked48895 The Hutton Group, Incorporated 4/29/2020 5/3/2020 0 44 119$78,748.97 0RFP Rcvd LocalChairman’s Club Program 2020 Incentive Repeat Planner $0.00repeatBooked Business48731 The Ritz-Carlton, Naples 5/31/2020 6/3/2020 0 0 0$222,037.52 0Rfp enhancement LocalNuance Users Conference Corporate $0.00repeatBooked48962 0 1,515 2,5038$2,427,459.72 0Event Count: $0.00 Printed: 9/10/2019 Page: 1 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 379 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) 0$2,427,459.728 2,5031,5150Event Count: $0.00 Printed: 9/10/2019 Page: 2 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 380 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) August 28, 2019 Followers: 11,500 12.A.1 Packet Pg. 381 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) August 26, 2019 UMV: 10,564 Media Value: $211 12.A.1 Packet Pg. 382 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) August 13, 2019 UMV: 15,150 Media Value: $101 12.A.1 Packet Pg. 383 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) 12.A.1 Packet Pg. 384 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) The News-Press - 08/15/2019 Page : C01 Copyright 2019, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. August 15, 2019 9:31 am (GMT +4:00) Powered by TECNAVIA Copy Reduced to 63% from original to fit letter page The News-Press ❚THURSDAY, AUGUST15, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA Recent travel and tourism research reveals that today’s travelers are in search of new and meaningful experiences in the destinations they visit, and there are many here in Southwest Florida just waiting to be discovered by locals as well as those coming in for a vacation break. Taking time to learn a new skill, meet new people, get some exercise in fun and healthful ways, or just break out of nor- mal routines is what a lot of people seek now, whether it’s a day off from work or a planned vacation. There are lots of options for learning and experiential activities in Naples, Marco Island and the Everglades in the events calendar at paradisecoast.com/ events. Take advantage of these opportunities yourself or share with family and friends coming in for a visit. New ones are added daily, but here are a few you might want to try. Island Yoga Cruise Skift is a leader in analyzing and reporting on travel trends. The recently released Skift Megatrends 2019 forecast identifies wellness as the new hook in travel. Our Paradise Coast tourism team is working to shine a spotlight on the growing list of wellness-focused experiences. A great option that recently launched is Pure Florida’s Island Yoga Cruise in part- nership with Yoga House Naples on the second Saturday of the month. The cruise departs from the Tin City docks in Naples and heads to Keewaydin Island. Seating is available on board for up to 24 guests. Once on the island you’ll spread your mat in Pure Florida’s Island Yoga Cruise departs from the Tin City docks and heads to Keewaydin Island where you can spread your mat in the sand to practice physical postures and breath control to improve core strength, flexibility and balance. PURE FLORIDA New experiences await Break out of your usual routine with yoga, photography or mixology events An Essentials of Digital Photography Workshop comes to Rookery Bay on Sept. 9. The class covers the essentials of your digital camera. ANDREW WEST See TOURISM, Page 3C JoNell Modys Guest Columnist USA TODAY NETWORK – FLORIDA When it’s raining all the time or any time of day, cyclists have two choices: Stay home or get wet. Nobody wants to do the former, so you should be prepared for the latter. With the weather patterns lately, cy- clists don’t even need to intend to get caught in the rain. Sometime, rain just happens… as in when a partly cloudy morning at 8:30 a.m. suddenly turns stormy by 9 a.m. So you either take shel- ter (if there’s any to be had) or dance with the raindrops. When it comes to pedaling in the pre- cipitation, you have two approaches: What to do before it rains, and what to do afterwards. Beforehand, about all you can do (be- sides checking your weather app for fore- casts and radar) is your usual pre-ride BikeWalkLee: Get ready for a rainy ride Since we live in the semi-tropics, cycling in the summer inevitably means getting wet Special to Fort Myers News-Press After a rainy ride, wipe your frame, wheels, brakes and pedals, and lubricate all the moving parts on them as well. Not only will the process help drive the excess moisture out, but your ride will be ready for the next outing as well.GETTY IMAGES See BIKEWALKLEE, Page 6C 12.A.1 Packet Pg. 385 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) The News-Press - 08/15/2019 Page : C03 Copyright 2019, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. August 15, 2019 9:33 am (GMT +4:00) Powered by TECNAVIA Copy Reduced to 76% from original to fit letter page +NEWS-PRESS.COM ❚THURSDAY, AUGUST 15, 2019 ❚3C the sand to practice physical postures and breath control to improve core strength, flexibility and balance. After the class there’s time for a nature walk, shelling or a dip in the Gulf. The next Is- land Yoga Cruise happens on Sept. 14 from 9:30 a.m. to 12:30 p.m. Book online at Facebook.com/GoPureFL under the events tab. Digital Photography Workshop If you’d like to up your photography game in your quest to capture the as- tounding natural beauty we are sur- rounded with, consider signing up for the Essentials of Digital Photography Workshop that happens periodically at Rookery Bay. The next workshop is Sept. 9. The class covers the essentials of your digital camera. You’ll learn to use the shutter, aperture, ISO control and the drive modes to create images with impact and creativity. You need to bring your own camera and a desire to learn. Sign up is available at rookerybay.org. C’mon STEAM Society The Golisano Children’s Museum of Naples (C’mon) recently established the C’mon STEAM Society, a group of young professionals, parents, and advocates for children that supports and cultivates the next generation through engage- ment and fundraising. Their Science on Tap series of events at local breweries focuses on a night of science, beer, and great conversation. Each evening focuses on a different STEAM (science, technology, engineer- ing, art, and math) related subject. The next event is Electricity at Bone Hook Brewing Company on Aug. 20. You’ll en- joy interactive activities, a tour of the brewery, and there will be food and drinks available for purchase. Call 239- 260-1604 or visit cmon.org to register. Mixology Class Up your home entertaining game with a hands-on mixology class on Aug. 20 at restaurant Barbatella on Third Street South. Master mixologist Aaron Sanson will teach basic techniques for creating refreshing summer cocktails. Participants will be provided with a work station with all the necessary tools, liquor, mixers, and garnishes to stir up a selection of unique, refreshing cocktails. This class will fill up fast so call 239-263-1955 to make your reserva- tions. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 39,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. Tourism Continued from Page 1C The C’mon STEAM Society will meet Aug. 20 for an Electricity at Bone Hook Brewing Company event.DOROTHY EDWARDS/NAPLES DAILY NEWS A mixology class will be held Aug. 20 at Barbatella on Third Street South in Naples.FILE What’s happening: Lee CountyParks & Recreation facilities will be of-fering three Fun Days this fall whenschools are closed. Spend teacher in-service days having fun with friends. Where: There are seven sites offeringFun Day programs, including:❚Olga Community Center, 2325South Olga Drive, Fort Myers❚Estero Recreation Center, 9200Corkscrew Palms Blvd., Estero❚Karl J. Drews Community Center,18412 Lee Road, Fort Myers❚Matlacha Community Center, 4577N.W. Pine Island Road, Matlacha❚North Fort Myers Recreation Cen-ter, 2000 North Recreation Park Way,North Fort Myers❚Veterans Park Recreation Center, 55Homestead Road South, Lehigh Acres❚Wa-Ke Hatchee Recreation Center,16760 Bass Road, Fort MyersWhen: Hours are 7:30 a.m. to 6 p.m.;Karl J. Drews has limited hours of 8 a.m.- 4:30 p.m. Fun Days are Sept. 30, Oct. 14and Nov. 25, Nov 26, Nov. 27.Cost: $15 per day, per child at all sitesexcept Karl J. Drews Community Center,where it is $20 per day, per participant.What to expect: The Fun Day pro-gram at all sites except Karl J. Drews isopen to kids ages 6-13 years old. Karl J.Drews Fun Day program is for individ-uals with intellectual and/or develop-mental disabilities who are ages 6-21.The Fun Day program at all sites may in- clude organized games, crafts, swim- ming, nature walks, field trips, and much more. Please call ahead for a more detailed schedule of events for the day.Participants must bring lunch, snack,and drinks. Space is limited; register atwww.leeparks.org or by calling the reg-istration desk at 239-533-7275.Tips / Notes:❚A one-time membership fee of $10per person or $25 for families of three ormore are required for Estero Recreation Center, North Fort Myers Recreation Center, Veterans Park Recreation Center and Wa-Ke Hatchee Recreation Center. ❚Closed toe shoes are recommended.❚Please no electronics allowed.Info: www.leeparks.org or 239-533-7275.About us: Lee County Parks & Recre-ation has 263 positions, a $35.5 millionbudget and more than 31,500 acres ofparks, preserves, facilities and othersites. The department oversees four rec- reation centers, 10 community centers, community parks, Conservation 20/20 lands, greenways, the Calusa Blueway Paddling Trail, four year-round pools,seven boat ramps, sports complexes in-cluding the Boston Red Sox and Minne-sota Twins spring training facilities,dog-friendly facilities and Gulf of Mex-ico beach parks.Contact: Learn more about Parks &Recreation by visiting our websitewww.leeparks.org, email questions to leeparks@leegov.com, 239-533-7275 or visit leeparksandrecreation on Insta- gram. Registration is open for Fun Day programsSpecial to Fort Myers News-Press The Fun Day program at all sites may include organized games, crafts, swimming, nature walks, field trips, and much more.SPECIAL TO FORT MYERS NEWS-PRESS The Lakes Park Enrichment Founda- tion invites the Southwest Florida com- munity to participate in its 10th annual “Scarecrows in the Park” competition during the Lakes Park Fall Festival, planned for Oct. 11-27 at Lakes Regional Park, 7330 Gladiolus Drive, Fort Myers. Local businesses, community mem- bers, organizations, schools and youth groups such as Scouts and 4-H can join the competition fun by fashioning cus- tom-made scarecrows to be displayed at Lakes Park during the festival. Proceeds will benefit park-enhanc- ing projects and programs funded and managed by the Lakes Park Enrichment Foundation. Prizes will be awarded in multiple categories by a team of celebri- ty judges at the Scarecrows VIP Party on Saturday, Oct. 12. Fall Festival attendees will vote for their favorites in the Peo- ple’s Choice competition. People’s Choice winners will be announced the last week of the festival. “The Fall Festival and Scarecrows in the Park have evolved into the ultimate kickoff to ‘season’ here in Lee County,” said Foundation Vice President and fundraising chair Tara Molloy. “This is our 10th anniversary for Scarecrows in the Park - it should be the biggest yet.” More than 50,000 visitors attend the Fall Festival each year, Molloy said. The deadline for competition regis- tration is Sept. 20. Teachers, Scout troop leaders, business sponsors and anyone else interested in participating should visit www.lakespark.org or email Foundation Executive Director Erin White at INFO@LakesPark.org. You will be placed on a mailing list for Scarecrows-related communications, including official application, sponsor/ builder match-ups, deadlines and build schedules, volunteer opportunities and any other related communications. Registration open for ‘Scarecrows in the Park’ competition Local businesses, community members, organizations, schools and youth groups can join the competition fun by fashioning custom-made scarecrows to be displayed at Lakes Park during the festival.SUBMITTED Special to Fort Myers News-Press 12.A.1 Packet Pg. 386 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) The News-Press - 08/29/2019 Page : C01 This little story plays out some actual experiences on a pair of charter fishing trips where priorities got mixed up and out of focus. Cellular technology presents any us- er that range of instant gratifications, emergency issues aside, that obliterate the attention to activity at hand. That phone conversation, Twitter interface or Google retrieval can blot out the cur- rently immersed activity. And that’s where our article is taking us this week, straight to comparative situations on a couple recreational fish- ing charter trips where the cellular con- flict was managed in divergent ways. The Jones Family (pseudo handle to protect the innocent) were a nice family from somewhere up north. They love Southwest Florida, especially in the spring when home is awash in knee deep snow. Annually, they pull their two teenage boys from school a few days pri- or to spring break to round out their full two week “run to the sun.” The family had been “spring break” On the hook: Sportfishing and the cellular snare Bill Walsh Guest Columnist USA TODAY NETWORK – FLORIDA Cell phones can be a distraction, especially when you're on the water.GETTY IMAGES See WALSH, Page 3C The News-Press ❚THURSDAY, AUGUST 29, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA on the motor alone (so you can do none of the work if you wish). Either way, to be considered a bicycle they must not be able to exceed 20 mph (per state law), and they can (mostly) legally be ridden anywhere a regular bicycle can go (exceptions to be discussed in a minute). A little online searching reveals a number of places locally that sell and/or rent e-bikes, if you decide to give one a try. But should you?See BIKEWALKLEE, Page 6C +NEWS-PRESS.COM ❚THURSDAY, AUGUST 29, 2019 ❚3C One of the benefits to locals of living in a tourism destination is that visitors support a vibrant restaurant scene. In Naples and Marco Island there is now a solid short-term visitor business at ho- tels throughout the year, including sum- mer and fall months. Recent surveys of short-term visitors show that in some months, the top “most enjoyed activity” is dining, top- pling the beach from its traditional top spot. Because short-term visitors are now spread out throughout the year, most restaurants no longer need to shut down after the seasonal residents pack up and leave in the spring. Foodie camp Have you noticed that Naples has lots and lots of locally-owned restaurants? The dining scene continues to expand, and the Naples Originals restaurant group has announced the schedule for its fifth annual Foodie Camp coming up Oct. 21-30. Each 90-minute class is $60 and in- cludes a chef demonstration, a tasting of two or three courses, a glass of wine, takeaway folder for recipe notes, plus the chance to win a raffle prize that in- cludes a chef-autographed Foodie Camp apron and a $50 dining certificate for one of the Naples Originals restau- rants. The 13 participating chefs and own- ers for 2019 include Alexander Bernard, Alexander’s; Brian Roland, Venue Na- ples & Crave Culinaire; Keith Casey, KC American Bistro; Jesse Housman, Bistro 821; Tony Ridgway, Ridgway Bar & Grill; Seth Berman, Noodles Italian Cafe & Sushi Bar; Lisa Boet, Chez Boet; Jason Goddard, Barbatella; Abel Gonzalez, Bayside Seafood Grill & Bar; Jeanne Harvey, The Real Macaw; Adam Nardis, M Waterfront Grille; Thomas Nutten, Lamoraga, and Asif Syed, 21 Spices. Ad- ditional chefs are still signing on to host Foodie Camp classes. The schedule is listed at foodiecamp- naples.com, and you can sign up there to be notified when tickets go on sale. For a good cause Foodie Camp allows students to per- sonally interact with restaurant chefs and owners, understanding their phi- losophies and techniques. Each class combines fun, learning and giving. Pro- ceeds from ticket sales benefit the culi- nary training programs at St. Matthews House and Naples Originals scholar- ships at Florida Gulf Coast University’s hospitality school. Since it began in 2015 Foodie Camp has raised more than $40,000 for these programs. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 39,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. COLLIER TOURISM Experience foodie camp fun Participants take on the role of line cook at Alexander’s Restaurant during Naples Originals’ Foodie Camp.NAPLES ORIGINALS JoNell Modys Guest Columnist USA TODAY NETWORK – FLORIDA 12.A.1 Packet Pg. 387 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) The News-Press - 08/01/2019 Page : C01 The News-Press ❚THURSDAY, AUGUST1, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA With just a few weeks left before school starts in Lee and Collier counties, you’ve still got some time for a few fun daycation experiences with the kids. Here are a few suggestions for end-of-summer flings in Naples and Marco Island that will make you feel like you’re on vacation, even if it’s just for a few hours. Time travel Go back in time to the days of the highly- developed Calusa civilization on Marco Is- land at the Marco Island Historical Museum. The museum’s award-winning Paradise Found: 6,000 years of People on Marco Island exhibit is complemented by the special pres- entation of ancient artifacts that were un- earthed on Marco Island more than 100 years ago. The most famous of these, the Key Mar- co Cat, is on display courtesy of Smithsonian Institution along with other artifacts found in the same 1896 dig, which have been housed at University of Pennsylvania’s Mu- seum of Archaeology and Anthropology. The museum is open Tuesday through Saturday from 9 a.m. to 4 p.m. and admission is free. After an indoor museum visit, take the kids to Conservation Collier’s Otter Mound Preserve park in the Indian Hills area of residential Marco Island. The “hills” are Ruaha, Chobe and Karoo are the first lion cubs born at Naples Zoo in more than 30 years.COURTESY OF NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU JoNell Modys Guest Columnist USA TODAY NETWORK – FLORIDA See MODYS, Page 6C FAMILY DAYCATIONS The John Yarbrough Linear Park is a unique facility, as much a piece of transportation infrastructure (es- pecially for cyclists) as it is a park. As such, it lacks one element that would make it more popular as a park – a place to park. The linear park, which opened its first phase in 2005, stretches about 5 miles from Colonial Boulevard south to Six Mile Cypress Parkway along both sides of the Ten Mile Canal (which drains land from the City of Fort Myers southward and eventually empties into Mullock Creek and Estero Bay). Its wide asphalt path conveys cyclists, runners, walker and skaters along a surprisingly natural swath of Southwest Florida. There are tables for picnics, shorelines for fishing and space for your dog to roam a bit (on leash, of course). But what there isn’t is a place to park. There is one area where the path intersects Daniels Parkway for a few cars to pull in (and it’s usually busy with walkers and dog owners. There’s an informal parking area at the southern terminus on a vacant lot in a commercial park off Six Mile Cypress… and, of course, people sometimes just pull off the road near where the path intersects, particularly to walk in a lit- tle and fish from the canal banks. Parking is not as big a deal if you’re a cyclist, as many are going from one place to another via the park’s protected (and shaded, very welcome this time of year) pathway. But unless you live nearby (and a lot of people do), walking or fishing or bringing your dog for a change-of-pace walk is really not feasible. That’s unfortunate, since the linear park is both a unique facility and a great place for a variety of pur- suits. The fact that the pathway is removed from ve- hicular traffic (except when it crosses various road- ways) is also a plus for cyclists who’d rather not deal with traffic and would enjoy a wide path with plenty of room for everyone to do their thing. There are plans to build a trailhead park, which would include parking, restrooms and more, on a county parcel at the Six Mile end of the current path. The park was working its way through the permitting process earlier this year, and seemed on track for ap- proval and construction, with funding proposed to get it under way in the next fiscal year. The park was included in the draft FY 2019-2020 budget presented to the county commissioners at a briefing in early May. Subsequently, advocates have been informed that the project will not move forward next year as planned. No explanation has been given as of now. See PARK, Page 6C Special to Fort Myers News-Press 12.A.1 Packet Pg. 388 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) 6C ❚THURSDAY, AUGUST 1, 2019 ❚THE NEWS-PRESS + $W&DUVFRPZHJLYH\RXHYHU\WKLQJ\RXQHHGWRIDOOLQORYHZLWK\RXUQH[W FDU:HţOOPDWFK\RXZLWKWKHYHKLFOHWKDWVXLWV\RXUOLIHVW\OHDQGHYHQOHW\RX FKRRVHWKHVDOHVSHUVRQ\RXZDQWWRZRUNZLWKEHIRUHKLWWLQJWKHORW<RXţOODOVR JDLQDFFHVVWRXVHU H[SHUWUHYLHZVYLGHRV PRUH&DUVFRPLVWKHXOWLPDWH ZLQJPDQIRUFDUVKRSSLQJ'RZQORDGWKHDSSDQGPHHW\RXUSHUIHFWFDUWRGD\ ZKDW\RXOLNH PHHWDFDU \RXţOOORYH ZHPHWRQ the remnants of ancient Calusa shell mounds. Follow the trails through the tropical hardwood hammock and watch for a wide range of wildlife species in- cluding gopher tortoise, armadillo, pile- ated woodpecker, Cooper’s hawk and many more. Lion cubs If a movie outing to see “The Lion King” is in your plans, follow that with a visit to Naples Zoo, where three 11-week old African lion cubs are now on display. Ruaha, Chobe and Karoo are named af- ter three national parks in South Africa. This is the first time Naples Zoo has had lion cubs in 30-plus years. Miss Naples The team in charge of the Naples Princess yacht has just launched a beautiful 48-foot sailing catamaran, the Miss Naples. Be one of the first to sail away for a family outing for outer island beach shelling. You can choose your cruise and book online at naplescatamaran.com. PJs and puppies The Pajama Pop-Up Brunch this Sun- day, Aug. 4, is one of the coolest and cut- est event ideas I’ve heard about lately. This family-friendly event invites at- tendees to show up in their best paja- mas. Reservations are available be- tween 10 a.m. and 12:30 p.m. at Venue Naples. We’re talking pancakes, carving stations, omelets and many other clas- sic brunch favorites prepared by the taste-making team at Crave Culinaire. There will be mimosas for the grownups and puppies and kittens for the kids to cuddle, thanks to an appearance by the Humane Society of Naples Adoption Bus. Reserve tickets online at venuenaples.com. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 39,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. The Key Marco Cat is on display at the Marco Island Historical Museum. DEPARTMENT OF ANTHROPOLOGY, SMITHSONIAN INSTITUTION Modys Continued from Page 1C Virtual Hold Leave your information and a description of the issue and the next available representative will call you back rather than waiting on hold. Live Chat Converse directly online with a representative. Email This option gives you the opportunity to leave more details and have a record of the correspondence. Visit our online help portal to access FAQs, ² Z 12.A.1 Packet Pg. 389 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) AN ADORABLE FAMILY SHOOT WITH WEEKEND AM STAR LAURA WOODS ANNA GEARY “I’VE SAID YES TO A DRESS!” WIN a €1000 shopping spree! see page 45 MARISSACARTER THE COCOA BROWN QUEEN’SINCREDIBLE YEAR PIPPA! ELEVEN YEARS AFTER SHE FIRST APPEARED IN VIP, OUR SPECIAL ANNIVERSARY COVER STAR LOOKS BACK OVER THE REMARKABLE CHANGES TO HER LIFE IN THAT TIME, AND REVEALS THAT THERE’S A LOT MORE TO COME! ONLY IN *UNEs)SSUEs€2.20 (£1.90) EXCLUSIVE: A MAGICAL FAMILY HOLIDAY FOR LORRAINE KEANE! WE GO STATESIDE WITH THE FIRST COVER STAR, 20 YEARS ON! 12.A.1 Packet Pg. 390 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) The highlight was of course the Harry Potter World. We took the Hogwarts Express to get there (a genius idea incorporating a theme park ride into a shuttle between different parts of the park). Our girls were fascinated by the amount of adults dressed as wizards, complete with gowns and wands. The other highlights include the Jimmy Fallon virtual ride/flight around, through and over New York and The Hulk rollercoaster. With the fast-pass we didn’t have to queue for more than 10 minutes for any of the rides, but most of the long queues are either indoors or in shade so sunstroke is not a factor. FUN TIMES AT DISNEY WORLD Day three was Disney. We decided to get up early and do two parks in one day. First stop was the Animal Kingdom, Disney’s newest park. The clue is in the name - safari animals, dinosaurs, a jungle trek and a kayak adventure on the river. If you’re going for the safari, get there early as that’s when the animals are most active. It’s all about the animals and the fantastic shows for the younger visitors in this park but there are two incredible rides worth trekking across the park for. The first is Pandora - The World of Avatar, a magical 12-acre land based on the Avatar film. This is an immersive 3D ride over, under and through the Avatar landscape and is highly recommended by all four of us. The other is the Expedition Everest rollercoaster - a real thrill but not for the faint- hearted! In the evening there is a beautiful closing show called the festival of lights (a night-time water and light-show on a lake) and also comes highly recommended, but we were on a tight schedule to do two parks in a day so after four hours in Animal Kingdom we took the shuttle bus to Magic Kingdom and visited all the old favourites - Space Mountain, Big Thunder Mountain Railroad, Splash Mountain and the Haunted Mansion. Although most of the rides are for younger children, you can’t help but be drawn in by the magic of Main Street USA, Liberty Square and Fantasyland. No one is too old to enjoy the evening parade and fireworks. At the very end of the day, we got to experience The Kiss Goodnight - a beautiful show that most people don’t get to see as it happens after the fireworks display. Images of all the Disney characters are projected onto The Cinderella Castle, saying goodnight to the sound of When You Wish Upon A Star. It only lasts a couple of minutes but it is truly magical and a perfect way to end the day. BEACH TIME AT LONGBOAT KEY, FLORIDA By day four we were exhausted and in need of some relaxation on a beach. We drove two and a half hours west to Longboat Key - a beautiful barrier island between Sarasota Bay and the Gulf Of Mexico. We stayed at the Zota Beach Resort, a wonderfully chilled out, modern hotel right on the beach. We spent most of our time on loungers by the sea, but there is an infinity pool with a large deck and cocktail bar. The second important piece of advice comes now - use suncream at all times! VIP’S FIRST EVER COVER STAR LORRAInE kEAnE ...turns travel writer for this special issue and takes VIP on an exclusive family trip Stateside to mark our 20th Birthday. She thought Florida was just for fun family holidays in theme parks but, as she found out it offers so much more than that... k, I admit it, I’m a creature of habit. Killarney is my repeat staycation destination and when we travel abroad for a family holiday it’s always to the same spot in the south of France. So when my husband Peter and I realised that our girls (Emelia is 15 and Romy, 12) were fast-approaching the age when they might be too old to appreciate the magic of Disney, or more importantly the company of their parents on holiday, we decided to go for the family holiday of a lifetime to Florida. We kept the trip as a surprise until the last minute (leaving for Dublin airport). Their reaction was priceless. They were smiling and giggling from the time we locked the front door of the house until we opened the bedroom door of the hotel. We decided to split our 10-day break into three parts: part one, the endurance test that is the theme parks and outlets of Orlando; part two, the tranquillity of a beach hotel on the gulf of Mexico and part three, the madness of Miami! OUTLET SHOPPING IN ORLANDO The B Resort & Spa proved a perfect base for our time in Orlando. On arrival we took the glass elevator to our room and as the sun set, we got an exterior view of the surrounding Disney parks and lakes - a perfect teaser for the days ahead. Expecting jet lag to be an issue we scheduled a day of outlet shopping for day one rather than a park. Tiredness didn’t seem to be a problem for them and we shopped like it was an Olympic sport for a full day at the Orlando Vineland Premium Outlets - only six minutes drive from our hotel and boasting more designer discount stores than I’ve seen in one location. Prada sunglasses for €80, DKNY boots for €40, New Balance trainers for €20 - you get the idea. With a wide range of restaurants and cafes to choose from, we had no option but to stay the entire day and fill that empty suitcase we brought ‘just in case’! The sun was almost setting again when we reached the wheel at Icon Park Orlando - one of the world’s tallest observation wheels (think London Eye, but with a Florida sunset and champagne!). THEME PARKS AT UNIVERSAL STUDIOS Day two meant we were down to serious theme-park business. Universal Studios was about 30 minutes drive from our hotel. At this point I need to give the first very important piece of advice - go for the Fast Pass option! If it means sacrificing a night out, a meal, a bigger rental car, just do it. The other bit of advice is suncream, but we’ll get to that later. The wonderful thing about walking around Universal is that you do feel like you’re on a film set. Every street, building, sign and eatery is iconic. The Bubba Shrimp Company from Forrest Gump, the Butterbeer vendor in Harry Potter Land, even Moe’s Bar from The Simpson’s was a place where Peter felt instantly at home! O “It was the trip of a lifetime.” 52 www.vipmagazine.ie 12.A.1 Packet Pg. 391 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) Lorraine, Peter, Emelia, (15) and Romy, (12) take a moment off from dolphin and manatee spotting to pose for our cameras at Marco Island, a barrier island in the Gulf of Mexico, Southwest Florida. See hiltonmarcoisland.com for Wave Runner tour details 12.A.1 Packet Pg. 392 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) We sat out for a couple of hours without SPF because it was cloudy early in the day and got very burnt. I forgot that Florida is much closer to the equator and as a result the UV rays are much stronger and roasted our pasty white Irish skin in no time. It gave me a good excuse to enjoy the Zota margarita (medicinal purposes!). BOAT TOURS AND WATER SPORTS The following day we drove 20 minutes to Bradenton Beach and took a wildlife boat tour with Paradise Tours. Our captain and tour guide were both very knowledgeable (they found dolphins within 20 minutes) but also gave us a lot of information on the history of the area and some great restaurant recommendations. Thankfully we took their advice and ate at The Star Fish Company. Local knowledge is a wonderful thing, and these people know how to cook seafood. The setting is really unique - a dockside restaurant next door to the fish market, so you know it doesn’t get fresher than this. Calamari, gulf shrimp, grilled grouper and crab cakes, served in a cardboard box with some local craft beers made for one of my favourite meals of the holiday. The view from the dock was just as impressive - pelicans on the tops of the fishing boats with mangrove islands in the background. I would have gone back again to go back for dinner but they close at 8pm. We had an early start on day six as we had to get to Marco Island for a wave runner trip with Marco Island Water Sports. A wave runner is a slightly larger jet ski for two people and is undoubtedly the best way to travel through the mangroves and see the wildlife from the water. We got up close with wild dolphins and manatees and as we were zig-zagging between the small islands a flock of pink spoonbills (we thought they were flamingoes at first) flew overhead and it was real ‘movie moment’. We spent most of the two hours on the water and loved every second. Back on the beach we had lunch at the new Deck at 560 restaurant in the Hilton Marco Lorraine hands out the dosh in front of one of the many street art murals at Wynwood Walls in Downtown Miami. All aboard the Hogwarts Express! “The Wizarding World of Harry Potter was the highlight of Universal Studios”, Lorraine told us. More cool street art in Miami’s Design District. Never too old for theme parks! 54 www.vipmagazine.ie 12.A.1 Packet Pg. 393 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) Island. Unfortunately we were only passing through but this newly-renovated hotel is so impressive that we’ve all agreed to come back and stay on our next visit. DINING IN NAPLES Peter and I had visited the beautiful town of Naples before and wanted to show the girls the town with quite possibly the best ice-cream shop in Florida - Kilwins on 5th Av Street, Naples. A few doors up is our favourite restaurant, the award-winning Ocean Prime. Most of the holiday had been very ‘beachy’ up to this point so I was glad to have the opportunity to dress up and swap the sandals for heels! The adjacent hotel, Inn on Fifth is one of the most luxurious and best-located hotels in Naples. If only we had another few days to relax in the lap of luxury. After dinner it was time to take the ice cream take-away to the Naples pier and watch the famous Naples sunset - another magical holiday moment. BRIGHT LIGHTS OF MIAMI Our batteries were well and truly recharged on day seven so we headed for the bright lights of Miami. It’s a very easy two hour drive. Another piece of practical advice, it’s worth getting an American SIM card if you have data-hungry teenagers and want to stream your own music for the long car journeys or have a car without Sat Nav (the Waze navigation app on Peter’s phone was essential when navigating the cities). We picked up a Verizon SIM with more data than we needed for the holiday for only $50 (Target or most supermarkets/pharmacies). As this was the first visit to Miami for myself and the girls, Peter was our guide for the last three days and showed us the best that Midtown, Little Havana and South Beach had to offer. We got the full retro Americana experience when we checked into our accommodation - the Vagabond Motel on Biscayne Boulevard. This is a wonderfully kitsch, refurbished, two-storey boutique motel which was built in the 1950’s. It was the famed hangout of Frank Sinatra and the Rat Pack and as we sat at the pool-side cocktail bar under the shade of the palm trees it was easy to see why. This place is a quiet oasis in the centre of historic midtown Miami and perfectly located base to explore the city from. First stop was Little Havana for some authentic Cuban food for lunch. The iconic Versailles restaurant on Calle Ocho is an institution and has been serving traditional fare since the early 1970s. The large dining room is ornately decorated with chandeliers and etched glass mirrors. We feasted on a selection of empanadas (pasty), stuffed plantains (green bananas), Ropa vieja (shredded beef), tamales (corn dough steamed in corn husk) and the most delicious slow-roast, spiced chicken. With drinks it all came to $85 which was incredibly good value. We needed to walk off the lunch so we visited the Wynwood Walls, an area of huge, outdoor street art murals. Over the last ten years some of the world’s most talented street/graffiti artists have been commissioned to create original artworks on the blank canvases that are the walls and buildings in this thriving neighbourhood. This place definitely offered the most colourful photo opportunities of the holiday. It’s amazing how a short stroll can work up an appetite, and against all odds we were ready for dinner at the legendary Joe’s Stone Crab in South Beach. Another institution, Joe’s has been serving this Florida speciality to the great and the good for more than 100 years. It’s a great place to people watch and the food is superb. Don’t be put off by the expensive reputation. Yes, it can be pricey if you go for seafood, but the owners wanted to make it affordable to everyone so they included a fried chicken dish at $9.95. We were persuaded by our very attentive waiter to go for the famous key lime pie, something they’re almost as well known for as A holiday would not be complete without a spot of retail therapy, this time at vintage store Fly Boutique in Miami, which stocked everything from Chanel to Dior.Sampling the famous Butterbeer at Harry Potter World www.vipmagazine.ie 55 12.A.1 Packet Pg. 394 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) How sweet is this photo? Saoirse Monica and Ruth have the loveliest mother- daughter bond, with the actress telling VIP that they Facetime constantly when they’re apart. (Here) Both wear outfits from H&M. (Last page) Saoirse Monica wears a Rixo dress, Ruth wears the same as before. (Last page, inset) Saoirse Monica wears a top from & Other Stories and a blazer and skirt from River Island. “Peter and I realised that our girls were fast approaching the age when they might be too old to appreciate the company of their parents on holidays so we decided to seize the moment and go.” the crab and it’s easy to see why. Another famous Florida dish that didn’t disappoint. RETAIL THERAPY IN MIAMI Our last day meant a last chance to go shopping and I stumbled upon the most wonderful vintage shop just beside our hotel. Fly Boutique (7235 Biscayne Blvd) has a wonderful mix of new local designers and classic vintage pieces by everyone from Chanel and Dior to Gucci and Missoni. It also has retro furniture, jewellery, vinyl, rotary phones and some wonderful up-cycled pieces created by the very friendly co-owner Jean Marie. I found a wonderful vintage white dress which was just perfect for a party at home, the week after our trip. After a sushi lunch at Moshi Moshi (the Dragon Roll was excellent!) we headed for South Beach and some more people watching. It really is another world, full of crazy, colourful characters and the most incredible art deco buildings. We drove along Ocean Drive and Collins Ave admiring the architecture and shops and finally found a parking space so we could walk the pedestrian area of Lincoln and take a stroll along the beach. There is so much to see and do in South Beach that you could spend a full week here and not get bored (we all made a promise to return and stay at The Delano when we win the Lotto!). The final drive from Miami back to Orlando was the longest (four hours) but the freeways are easy to drive and the scenery always provides something interesting to look at. The return flight with Aer Lingus was a 9.50pm departure - a perfect time for the four exhausted travellers to get some sleep and arrive somewhat refreshed in Dublin the following morning (11am). We covered a lot in ten days, it was definitely long enough to get to see all we wanted to see. The direct flights from Dublin made all the difference. Initially I had gone with the expectation of Disney and Universal being the highlights, but I was surprised by how much I loved all of the other aspects to this Florida holiday and they will most definitely be the reason that I come back. Aer Lingus, operates a direct service 4 times weekly from Dublin to Orlando, Florida with fares starting from €339 each-way including taxes and charges, when booked as a return trip. American Sky offers a 9-night package, including 5 nights at the B Resort Lake Buena Vista (RO), 2 nights at the Zota Beach Resort (RO) and 2 nights at The Vagabond Hotel (w/ continental breakfast) from €999pp. To book visit americansky.ie or call 01 664 9900. Also, visitflorida.com. How many shots did it take to get this photo we wonder?! Beach time in Florida deserves jumps for joy! The magic of Disney 56 www.vipmagazine.ie 12.A.1 Packet Pg. 395 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) JULY/AUG/SEPT 2019 - COLLIER TOURISM & DESTINATION FEATURE NEWS HIGHLIGHTS SECTION #1 - LOCAL BUSINESS OF TOURISM/CVB NEWS Media Outlet Local- State- Nat'l- Int'l Headline & Link to Online Version Date Details Ad Value Circulation or Unique Views Tone News-Press Online, The Local Hotel owners, tourism officials split on upcoming effect of last year's red tide 7/24/2019 CVB Quote: Hoteliers, tourism officials evaluate impacts of red tide one year after severe outbreak of summer '18 $399.99 869553 NEU Medical Health News Nat'l Opinion: A mid-year look at Collier County by the 7/24/2019 $2.30 10013 NEU News-Press, The Local Owners, officials split on impact on tourism 7/25/2019 CVB Quote: Hoteliers, tourism officials evaluate impacts of red tide one year after severe $12,541.14 54498 NEU Naples Daily News Local red tide's legacy lurks 7/25/2019 $8,608.43 72854 NEU Naples Daily News Local A mid-year look at Collier, by the numbers 7/25/2019 $4,116.51 72854 NEU News-Press, The Local Mid-year look at Collier County by the numbers 7/25/2019 $5,523.66 54498 NEU Naples Daily News Local Hotel owners, tourism officials split on upcoming 7/26/2019 CVB Quote: Hoteliers, tourism officials evaluate impacts of red tide one year after severe $8,666.68 72854 NEU Green Valley News - Print (Arizona)Nat'l GVR Pickleball Center racing deadline to add 7/27/19 Recreation center developer cites US OPEN Pickleball Championships in Naples for drawing $842.10 7,000 Positive Green Valley News Online (Arizona)Nat'l GVR Pickleball Center racing deadline to add 7/28/19 Recreation center developer cites US OPEN Pickleball Championships in Naples for drawing $13.61 59,000 Positive Gulfshore Life Local An Insider's Guide to Summer Fun in SWFL June/July JNM is mentioned and job description provided. Also in article are mentions of: C'mon; JW Marriott Friends of Sirene; Mostly Kids Guide to Naples, Marco Island and the Everglades 23,735 Positive AUGUST 12.A.1 Packet Pg. 396 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) ESPN 99.3 FM Reel Talk Radio Local Rhonda Watkins (Collier County) named to state red tide task force 8/3/19 CVB Sent Info: State appt. of Collier representative announced Positive Gulfshore Life Local An Insider's Guide to Summer Fun in SWFL June JNM is mentioned and job description provided. Also in article are mentions of: C'mon; JW 23,735 Positive News-Press Local Family Daycations 8/1/19 Collier Tourism Column by CVB: Daycation ideas to do with the kids before school starts - Lion cubs at zoo, etc. FRONT PAGE OF FEATURE SECTION $6,000.00 54,000 Positive Fox 4 Local Hertz Arena new owner to bring more entertainment 8/7/19 Jack Wert Quote: JW says that the Hoffmans plans to being more entertainment, activities will be key in increasing younger visitors to the destination. Aired 6pm and 10pm news; posted online $1,883.13 173,000 Positive News-Press Local New experiences await 8/15/19 Collier Tourism Column by CVB: New experiences await. Yoga on the beach, digital photography class; STEAM group talk science at brewery. FRONT PAGE OF FEATURE SECTION $5,931.86 54,000 Positive News-Press Local Experience Foodie Camp Fun 8/29/19 Collier Tourism Column by CVB: Naples Originals annual Foodie Camp - preview classes, signup starts soon. $3,951.68 54,000 Positive ABC-7 Local Collier County hotels filling up ahead of Hurricane 8/31/19 Jack Wert Interview: Evacuees start arriving, making reservations ahead of Doran $84.51 184,000 News-Press Online Local SWFL hotels report cancellations, evacuees 8/31/19 JW Marriott mentioned, A. Cox quotes - first sold out, then vacancies $399.00 870,000 Neutral Naples Daily News - Print Local Hotels report cancellations, evacuees 9/1/19 JW Marriott mentioned, A. Cox quotes - first sold out, then vacancies $3,941.75 73,000 Neutral Naples Daily News- Online Local SWFL hotels report cancellations, evacuees 8/31/19 JW Marriott mentioned, A. Cox quotes - first sold out, then vacancies $397.36 864,000 Neutral 12.A.1 Packet Pg. 397 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) News-Press - Print Local Hotels report cancellations, evacuees 9/1/19 JW Marriott mentioned, A. Cox quotes - first sold out, then vacancies $399.99 870,000 Neutral Naples Daily News - Print Local Dorian brings visitors to SWFL, deals blow 9/7/19 Jack Wert quote: Whiplash Effect from Dorian sees reservations, cancellations, then evacuees $12,064.74 73,000 Neutral Florida Trend State Thursday's Daily Pulse: Hurricane Dorian missed 9/5/19 Pickup from Naples Daily News story about "whiplash" effect of reservations, cancellations, $30.79 134,000 Neutral News-Press - Print Local Dorian brings visitors to SWFL after Labor Day, 9/5/19 Jack Wert quote: Whiplash Effect from Dorian sees reservations, cancellations, then evacuees $5,714.73 54,000 Neutral Marco Eagle Online Local Community survey begins Sept. 9 9/6/19 Jack Wert quote: Everyone is encouraged to participate in the survey regarding the future of SWFL 100 Local Deadline extended for Paradise Coast Tourism Star Awards 9/11/19 CVB Info Provided: Nominations now open through Sept. 12 Positive Gulfshore Business Daily Local Arts & Culture Strategic Plan Community Forums 9/12/19 County shared press release Positive Coastal Breeze News Local Amateur Sports Complex Coming to East Naples 9/13/19 James Hanrahan, Liz Sanders quoted: progress update $2.51 11,000 Positive WINK-TV Local $80 million Collier County sports facility expected to 9/14/19 County, CVB shared updated progress info; citizens interviewed see it as positive Positive Destination Feature News Highlights - Local/Nat'l/Int'l Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Tone TODAY - NBC Television Network Online Pickleball Takeover! Anchors play in a game on the plaza 7/29/19 Lucy Kovalova, women's single champ from UP OPEN Pickleball Championships in Naples, plays with anchors on the plaza. Video from Naples tournament show in feature package story. 23,920,000 Positive 10Best - USA Today Online Nat'l The Best Places to Beef (in Naples, Marco Island, Bonita Springs) 7/28/19 The Best Places to Beef - Top ten steakhouses $1,242.64 1,540,000 Positive The Family Traveler Online Nat'l Better at the Beach in Naples 7/30/19 Edgewater Beach Hotel's Better at the Beach package mentioned - good for family reunions Positive 12.A.1 Packet Pg. 398 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) Reviews.com Nat'l 2019 Best Places to Visit With Your Dog 7/31/19 Naples ranks #17 in the U.S.Positive Gulfshore Life Local What to do on a rainy day 8/2/19 Range of activities for rainy days includes Collier Museums, Revs Institute, Tin City, Galleria Shoppes at Vanderbilt, Positve Gulfshore Life Local A Day in the Everglades: Swamp Meet 8/2/19 Itinerary including Gulf Coast entrance to ENP, Joanie's Blue Crab, Corey Billie's Airboat Rides, Ochopee Post Office, Angler's Cove restaurant at Port of the Islands Resort Positve Gulfshore Life Local 10 Best Restaurants for Waterfront Dining Trending online Regional list include Baleen, The Bay House, Bayside, HB's, Camellia St. Grill, Sale e Pepe Positive Sarasota Magazine State High school students created sauces lining Publix shelves 8/2/19 Taste of Immokalee sauces not at 240 Publix stores statewide including Sarasota, Bradenton Positive Your South Florida (Ft.Lauderdale/Miam i) PBS News Hour State Taste of Immokalee Taste of Immokalee program, students, sauces Positive Naples Daily News Local Boat Tours Resume at Everglades National Park 8/9/10 Guest services takes over boat tour concession at Gulf Coast Visitor Center Positive 365AtlantaTraveler Nat'l 33 Best Weekend Getaways in FL for Marvelous Memory Making 8/10/19 Marco Island, Charter Club Marco, Naples, Naples Grande, Everglades National Park all featured in state round up Positive Naples Daily News Local Gov Desantis announces expansion of python removal programs to state parks and possibly BCNP 8/10/19 Gov announces expansions to python hunting programs North Palm Beach Life State Naples Car Museum Makes Top 10 List 8/13/19 CVB Press Release: Pick up CVB local/regionally distributed release on Res Institute in USA Today Top Car Attractions $101.00 15,550 Positive 12.A.1 Packet Pg. 399 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) CBS Miami Online State Adventure In Style as Glamping Becoming Popular New Trend 8/13/19 Story about San Diego-based Alter Experiences that recommends/provides Florida Glamping experiences. Clyde Butcher Swamp Cottage included AIN Online Nat'l FBO Profile: Naples Aviation 8/14/19 Feature on FBO Naples Aviation and Naples Airport Jewish News Online - UK (Great Britain)Int'l Museum of the unimaginable in a place you wouldn't image 8/29/19 Writer Neil Silver details taking his children to the Holocaust Museum & Cohen Education Center during a family vacation to Naples, FL. Includes coverage of the museum, Naples Trolley Tours, dining at The Continental, USS Nemo. $33.72 147,000 Neutral Fox 4 Local Hidden Gem of SWFL: Keewaydin Island 9/6/19 Hidden Gem live segments: Trip to Keewaydin Island with Hemingway Water Shuttle, food boats. Multiple newscast airings Nature - Scientific Reports Nat'l Pollination ecology of the ghost orchid 9/6/19 Scientific paper published by researchers/photographers that documented new evidence tha more than one type of moth pollinates the endangered ghost orchid - research done at Corkscrew Swamp Sanctuary and FL Panther Nat'l Wildlife Refuge in Collier County Positive National Geographic Online Nat'l Travel Guide: Everything You Need to Know About Everglades National Park 9/10/19 Covers all entrances and interest points including Gulf Coast Visitor Center in Everglades City $21,057.03 26,160,000 Positive Naples Florida Weekly Local Corkscrew ghost orchids featured in 'Scientific Reports' 9/12/19 Prestigious publication 'Scientific Reports,' an open access journal published by the magazine Nature, carries story of groundbreaking research on ghost orchid pollination done at Corkscrew Swamp Recent Press Trip Coverage Results 12.A.1 Packet Pg. 400 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Tone AttractionTicketsDire ct.com Posh and Pampered: A Visit to Florida's Naples 5/3/19 CVB FAM Simon & Susan Veness: If you’re looking for a wonderfully refined and quality- conscious destination that more than matches some of Europe’s high-end hangouts, then this city in the south-west corner of the Sunshine State should be high on your list of priorities. $38.91 169,000 Positive The Telegraph Int'l Travel: Inn on Fifth: Naples, Florida, United States 5/3/19 CVB FAM Simon & Susan Veness - Result of FL Huddle Meeting: Telegraph online travel section hotel review Positive The Telegraph Int'l Travel: Edgewater Beach Hotel: Naples, Florida, United States 5/3/19 CVB FAM Simon & Susan Veness - Result of FL Huddle Meeting: Telegraph online travel section hotel review Positive Reader's Digest Online Nat'l 15 Beaches with the Best Seashells in the World 5/9/19 CVB Charles McCool Influencer FAM: "Travel Happiness Expert" Charles McCool's blog and ParadiseCoast.com articles sourced/quoted in this roundup list of beaches with the best seashells in the world. Positive Acontece Guia (Brazil)Int'l Naples e Marco Island mesclam diversao e calmaria 5/13/19 Result of CVB Brazil Contacts, Visit - Paradise Coast enchants with the incredible beauties of the wild nature, paradisiacal beaches, abundant options of gastronomy and shops to make those purchases of every trip. So, without further ado, let's get to know these two wonders of Florida. Positive 365AtlantaTraveler.c om Nat'l 17 Best Florida Beaches for Families to Relax and Unwind 5/13/19 CVB FAM October 2018 - Jan Schroder credited with info recommending Marco Island, Tigertail Beach, Dolphin Explorer Briggs nature center Positive 12.A.1 Packet Pg. 401 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) Aventura Magazine FL Go West - Florida's west coast is the best coast for relaxing summer getaway MAY CVB FAM 2018 - Angela Caraway-Carlton writes extensive article on Naples/Marco Island area in look at top Gulf coast summer getaways for Southeast Florida residents Positive 365 Atlanta Traveler Nat'l 17 Best Beaches for Families to Relax and Unwind 5/10/19 CVB FAM November 2018 - Jan Schroder credited with info included in another writer's Florida beaches roundup. Includes Marco Island, Tigertail Beach, Dolphin Explorer Capri Paddlecraft Park, Conservancy Briggs $1,113.00 55,600 Positive The Travel 100 Nat'l Top Things to Do in Marco Island [In and Out of the Water] 5/31/19 CVB FAM November 2018 - Jan Schroder write extensive Travel 100 Plus feature on things to do in Marco Island. Result of November 2018 FAM visit. $4,000.00 100,000 Positive Florida Today Online State Where has Emeril Lagasse dined in Florida? 6/11/19 Result of CVB Sponsored Episode of Emeril's FL - A roundup of Florida restaurants where Emeril Lagasse has dined. The three restaurants profiled in the Naples episode of Emeril's Florida are included - Osteria Tulia, Pinchers and Mereday's Fine Dining $402.27 874,000 Positive Naples Daily News Online State Where has Emeril Lagasse dined in Florida? 6/11/19 Result of CVB Sponsored Episode of Emeril's FL - A roundup of Florida restaurants where Emeril Lagasse has dined. The three restaurants profiled in the Naples episode of Emeril's Florida are included - Osteria Tulia, Pinchers and Mereday's Fine Dining $397.36 864,000 Positive Missouri Meetings & Events Nat'l Bill on the Road: Pickle + Ball = The Fastest Growing Sport 6/11/19 CVB Hosted FAM April 2016: Writer Bill Clevlen attended the first US OPEN Pickleball Championships. This article includes interview $2,500.00 1,000 Positive 12.A.1 Packet Pg. 402 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) Atlanta Traveler Nat'l 45+ Leisurely Things to Do on Sanibel Island Beyond Shelling 6/26/19 CVB Hosted FAM November 2018: Included were two attraction trip recommendation in Naples - C'mon and Naples Zoo Luxurious Magazine Int'l Luxurious Magazine Explores the Magic of the Sunshine State JULY CVB FAM: Inn on 5th, AWE kayaking, Pure FL Jet Boat Odin ride, $9.36 41,000 Positive Golf Mangazine Online Nat'l How to take a romantic golf trip to Naples, Fla. for under $2,500 9/6/19 Result of previous LPGA CME Golf FAM Visit: Details of how to do the destination with lots of mentions on hotel, golf, dining, LPGA, Tiburon $615.64 1,340,000 Positive 12.A.1 Packet Pg. 403 Attachment: Detailed Staff Reports (10188 : Detailed Staff Reports) 09/23/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - October 28, 2019 Meeting Date: 09/23/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/17/2019 1:34 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/17/2019 1:34 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/17/2019 1:35 PM Tourist Development Council Jack Wert Meeting Pending 09/23/2019 9:00 AM 13.A Packet Pg. 404