Agenda 09/10/2019 Item #16F2 (Alligator Alley Softball Challenge Tournament)09/10/2019
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion funding to support the
upcoming Alligator Alley Softball Challenge Tournament October 5 -6, 2019 up to $5,500, the
Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the
International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450
and make a finding that these expenditures promote tourism.
OBJECTIVE: To attract visitors to Collier County through Sports Tourism.
CONSIDERATIONS: Collier County is scheduled to host the following events in October 2019. The
projected hosting costs are based on the event funding application request and the projected room nights
from the event provided by the event organizer. Event expenditures are the responsibility of the event
organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs,
and operation support expenses based on room night visitation delivered to Collier County f rom the event
participants and fans. These expenditures are authorized to be reimbursed through the BCC approved
Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding. We use a targeted acquisition cost of fifteen dollars per room night, which is a
sports tourism industry standard. Funding for sports tourism events is subject to TDC recommendation
and Board approval.
Alligator Alley Softball Challenge Tourname nt will take place October 5-6, 2019 at the North Collier
Regional Park. This is the first year for this event. The event is projected to attract 500 athletes and is
projected to generate 250 room nights in Collier County hotels, direct spending of $126,68 2 and TDT
revenue of $1,875. The expenses to be paid for the event will be assistance with facility rental up to
$2,000 and $1,750 for operating expenses, based on 250 room nights, and up to $1,750 in park staff
overtime which will be paid directly to Parks and Recreation by the CVB.
First Year Projected 2019 2018
Direct Spending $126,682 No Tournament
TDT $1,875 No Tournament
Rooms 250 No Tournament
Acquisition Cost $15.00 (for $3,750) No Tournament
Florida Fire Juniors Columbus Day Classic Soccer Tournament will take place October 12-13, 2019
at the North Collier Regional Park. This is the ninth year for the event. The event has previously been a
local tournament, but Florida Fire is partnering with a tournament promoter to bring in additional tea ms
from outside the area. The event is projected to attract 950 athletes and is projected to generate 350 room
nights in Collier County hotels, direct spending of $201,338 and TDT revenue of $2,625. The expenses to
be paid for the event will be assistance with facility rental up to $3,200, event operational assistance up to
$2,050 totaling up to $5,250 in reimbursable expenses based on 350 room nights. Up to $1,600 in park
staff overtime will be paid directly to Parks and Recreation by the CVB.
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First Year Projected 2019 2018
Direct Spending $201,338 Local Tournament
TDT $2,625 Local Tournament
Rooms 350 Local Tournament
Acquisition Cost $15.00 (for $5,250) Local Tournament
Soccer Skills International Series Qualifier Soccer Tournament will take place October 26-27, 2019
at the North Collier Regional Park. This is the first year for the event. The International Series Qualifier
rewards winners of each age bracket with a trip to compete in an international tournament in Europe
including the countries of Spain, England, and Italy. The event is projected to attract 2,300 athletes and is
projected to generate 1,500 room nights in Collier County hotels, direct spending of $737,841 and TDT
revenue of $11,250. The expenses to be paid for the event will be a ssistance with facility rental up to
$5,700, event operational assistance up to $16,800 totaling up to $22,500 in reimbursable expenses based
on 1,500 room nights. Up to $2,600 in park overtime staff will be paid directly to Parks and Recreation by
the CVB.
First Year Projected 2019 2018
Direct Spending $737,841 No Tournament
TDT $11,250 No Tournament
Rooms 1,500 No Tournament
Acquisition Cost $15.00 (for $22,500) No Tournament
FISCAL IMPACT: Funding for these three events totaling up to $31,500 a nd Park staff overtime
totaling up to $5,950 is available in Fund 184 in the Tourism Division FY 19 budget for support of sports
events.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-1 at the July 29, 2019 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Promotion funding to support the
upcoming Alligator Alley Softball Challenge Tournament October 5 -6, 2019 up to $5,500, the Florida
Fire Columbus Day Classic Soccer Tournament October 12 -13, 2019 up to $6,850, and the International
Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and make a
finding that these expenditures promote tourism.
Prepared by: James Hanrahan, Interim Sports Development Manager
ATTACHMENT(S)
1. Oct Applications (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 9733
Item Summary: Recommendation to approve Tourist Development Tax Promotion funding to
support the upcoming Alligator Alley Softball Challenge Tournament October 5 -6, 2019 up to $5,500, the
Florida Fire Columbus Day Classic Soccer Tournament October 12 -13, 2019 up to $6,850, and the
International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and
make a finding that these expenditures pr omote tourism.
Meeting Date: 09/10/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
08/02/2019 3:27 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
08/02/2019 3:27 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 08/02/2019 3:39 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 08/13/2019 8:39 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 08/14/2019 11:15 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/14/2019 2:58 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 08/21/2019 5:03 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 08/23/2019 1:28 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 08/27/2019 1:12 PM
Board of County Commissioners MaryJo Brock Meeting Pending 09/10/2019 9:00 AM
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